The Flower Podcast: Recent Episodes

Scott Shepherd, Host and Flower Educator

The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast.com . You can also follow us on Instagram and Facebook at @theflowerpodcast .

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In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z’s focus on connection and transparency to older generations’ appreciation for experience—can change the way you approach wedding consultations and client relationships.

Elizabeth also shares her thoughts on taking ownership of your growth, letting go of the need to be liked by everyone, and the importance of putting on blinders when it’s time to focus. We dive into how contracts provide security during uncertain times, the role planners play in her business, and why supporting local flower growers matters now more than ever.

A big thanks to our sponsors, The Gardener’s Workshop—helping flower farmers grow smarter with tools, seeds, and courses rooted in real experience—and the Association of Specialty Cut Flower Growers, a community that supports and connects flower growers at every stage.

This conversation is packed with honest insights and practical wisdom for anyone growing a flower-based business. Whether you're just starting out or reevaluating where you're headed, this episode will inspire you to lead with intention—and grow with confidence.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

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In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm, covering everything from pollinator habitat and land stewardship to profitability and professional relationships. Her candid advice is grounded in real-world experience and offers practical strategies for flower farmers at any stage.

Topics Covered:

-How diversification helps manage risk in farming

-Creating and managing pollinator habitat for ecological health

-Learning from experts and the local community

-Responsible land management, even beyond cultivated areas

-The importance of clear communication with florists

-Using platforms like Rooted Farmers to streamline sales

-Evaluating crop profitability regularly

-Building trust through in-person deliveries

-Customizing your flower farm to fit your unique context

Takeaway:
 Adrianne reminds us that successful flower farming isn’t one-size-fits-all. It’s about long-term thinking, building relationships, and making choices that align with your values and goals.

Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.

Now is a great time to join the Association of Specialty Cut Flower Growers! Connect with growers, take advantage of educational opportunities, access the vast library of past articles and conferences, and so much more. Visit ASCFG.org to learn more about all the benefits that comes with membership

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

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Flowers are at the heart of so many meaningful moments—especially since Mother’s Day week just happened. This episode honors the hardworking farmers, florists, designers, and behind-the-scenes teams who make it all possible. Returning guest Diane Szukovathy of Jello Mold Farm joins Scott for a rich conversation about long-term farm planning, infrastructure investment, and the evolving role of a flower grower. As a founding member of the Seattle Wholesale Growers Market, Diane also shares the story behind Floral Standards—a new, farmer-developed book designed to help growers sell more confidently with clear guidelines for stem counts, harvest stages, and post-harvest care. This is a must-listen for anyone passionate about local flowers, building a business, or creating a lasting impact in the floral industry.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Visit Diane’s page for easy access to all of her links and social pages.

Now is a great time to join the Association of Specialty Cut Flower Growers! Connect with growers, take advantage of educational opportunities, access the vast library of past articles and conferences, and so much more. Visit ASCFG.org to learn more about all the benefits that comes with membership.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast. You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

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We’re chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming.

Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers.

Some of the topics we discussed:

Perennials as a Foundation: 
Nicole emphasizes that perennials, though slower to establish, are long-term investments that form the backbone of the farm.

Animal Control Is Essential:
 Research the best animal control methods for your area. Nicole used fencing, poles, and covers, but every farm's needs are different.

Retail Space for Community Connection: 
Creating a retail space helped Nicole connect with her community while keeping her private/family space separate.

Revitalizing a Nursery:
 Nicole brought new life to the nursery — not just as a business, but as a way to give back to her community and offer another revenue stream for the town.

Be the Face of Your Business:
 Show up as yourself. Vulnerability makes you relatable and helps build trust with your audience or customers.

Take Lots of Photos:
 Document your journey from different angles — both for storytelling and content creation.

Stay True to Yourself:
 Even if your close circle doesn’t fully understand your path, it doesn’t mean they don’t support you. Trust your vision and keep going.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Take a minute and explore all the offerings at The Gardener's Workshop. They offer a wide range of products for farmers and gardeners. Plus wonderful courses to help you fine tune your skills in growing.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

If you have a minute, it would be great if you could leave a review wherever you listen to our podcast.

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

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This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft.

A key theme in the conversation is Pili's ability to identify issues and opportunities, then rallying the community to fill those gaps. We dive into the flower market in Mexico City, where Pili shares fascinating insights, including the fact that the only outside flowers allowed in the country come from Holland. She stresses the importance of strong relationships with vendors and local farmers, emphasizing that business success is built on trust and partnerships.

For those working with florals in Mexico City and its surrounding areas, Pili offers her expertise and is available as a resource to assist with sourcing, cargo, logistics, and both flowers and supplies.

A deeply personal aspect of Pili’s journey involves her experience with cancer, which led her to start Flower House Mexico—a non-profit organization dedicated to raising funds for cancer charities. The unique workshop model at Flower House Mexico offers participants the chance to learn directly from floral designers in an intimate, hands-on setting over three days, diving deep into the creative and design process.

Lastly, Pili reminds listeners of the importance of self-care—listening to your body, resting when needed, and pursuing ideas that resonate deeply with you.

Takeaway: Keep investing in your growth, nurture relationships, and follow your passion—just like Pili does.

Thanks to Accent Decor for being a sponsor again this year. Visit AccentDecor.com and be inspired.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more! If you have a minute, it would be great if you could leave a review wherever you listen to our podcast.

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

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This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her farmstand. Niki is also the author of the popular book Growing Flowers: Everything You Need to Know About Planting, Tending, Harvesting, and Arranging Beautiful Blooms, first published in 2021 with a new edition set to release in 2025.

In this episode, Niki shares her journey in building a successful flower business. She discusses the importance of attracting the right customers, streamlining services, and diversifying income through various initiatives. Niki also highlights the value of customer education, the benefits of reviewing profit margins, and the role of ASCFG in supporting flower farmers. Learn how Niki manages to balance work and life while creating a business that aligns with her passions and priorities.

Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

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Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers.

We’ll take the time to meet Adrianne and discuss with Amelia how to analyze data from 2024 to evaluate the flower crops grown by both of these growers, as well as analyze the data collected by Rooted Farmers from all its members.

Looking back and identifying which flowers and colors were popular helps us make informed decisions as we move into 2025. There are a lot of flowers and seeds in the ground and in transit to growers all over, so gaining insights from last year's data is particularly helpful as we continue our planning for this year.

Rooted Farmers is free for flower buyers, from consumers to all kinds of florists. Additionally, flower farmers can save $75 on either of the plans they offer by using the code TFP25 for that discount. Follow this link to Rooted Farmers.

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on YouTube, in addition to tip-filled videos and educational Lives. Be sure to subscribe to our channel so you don’t miss a minute.

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Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations.

In this episode we had a great time discussing several aspects of Meg’s business.

  • Never underestimate the importance in investing in yourself and mastering basic mechanics.
  • Don’t be afraid to take on projects that push you out of your comfort zone. It might be time to rebrand your business.
  • Knowing the story you want to bring your clients will help you define your look and direction with your brand.
  • We chat about how she budgets and shops for her events.
  • And a whole lot more……

Learn more about Meg Hutchinson and all of our past guests by visiting TheFlowerPodcast.com.

Subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Amazon Music, and many more!

You can also watch our conversations on Youtube, in addition to tip filled videos, and educational Lives. Be sure to Subscribe to our channel so you don’t miss a minute.

We’re grateful to have the Association of Specialty Cut Flower Growers as a sponsor for this episode. Feel free to learn more about them and all benefits of being a member as ASCFG.org.

If you’re trying to source local flower farmers in your area visit LocalFlowers.org.

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Hello everyone! This is a special episode of The Flower Podcast. This year we’re continuing a tradition that started last year with sharing something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials.

So we’re excited to reshare this condensed version of Charles Dickens Classic, “A Christmas Carol” again this year. The book was originally published back in 1843 and has been a holiday classic for many years. This radio show originally aired on Christmas Day back in 1949 starring Lionel Barrymore. We’ve included some of the original commercials thrown in for fun.

This week isn’t about flowers, but the holiday’s, family, and friends. We’ll be taking a break for a several weeks as we prepare for 2025. Until then I hope you enjoy this special episode.

Everyone at The Flower Podcast wishes you and your family a very Merry Christmas and a Happy New Year!

Learn more about our podcast and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

We want to thank this years sponsors of The Flower Podcast!

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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I’m excited to share this week’s episode with you! Earlier this year Jenny Love, flower farmer expert and host of the No Till Flowers podcast, asked me to be a guest on her podcast to chat about working with wholesalers as a local flower farmer.

Jenny asked great questions and we had a great conversation that I hope you find helpful. Hopefully through conversation like this we can continue to grow the local flower share of our industry and bring more of the flower production to our own communities wherever you are around the world.

Learn more about all of this years episodes with our guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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This week, we’re catching up with Bailey Hale to dive into all the exciting developments happening at Farmer Bailey. So much has unfolded over the past two years that we had to bring Bailey back on the podcast to get the inside scoop. We’ll hear about his recent tour to the Netherlands, the latest trends in cut flower plants, and their brand-new program, Garden Club Plants, launching this week. As a floral designer, flower farmer, and plant distributor, Bailey’s expertise is unmatched. It’s always a pleasure chatting with him, especially since he travels worldwide, scouting new cut flowers for local farmers to grow and share. Be sure to check out our first episode with Bailey Hale for more!

Explore the new website gardenclubplants.com !

Learn more about Bailey, Farmer Bailey, and today’s show notes with all of our past guests just visit TheFlowerPodcast.com

You can also listen to our first episode with Bailey here.

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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This week, I’m joined by Ashley Fox, the creative force behind Ashley Fox Designs, a full-service floral studio in the Minneapolis/St. Paul area. Specializing in stunning floral arrangements for weddings, events, and editorial projects, Ashley is celebrated for her unique use of color and exceptional flower choices, drawing inspiration from the beauty of nature. With 25 years of experience and a background in horticulture and the arts, she carefully selects the finest local blooms alongside exclusive flower varieties from around the world.

Ashley emphasizes the importance of collaboration to ensure a seamless event, blending meticulous attention to detail with thoughtful logistics. Her remarkable work has been showcased in esteemed publications such as VOGUE.com and Martha Stewart Weddings. To foster strong client relationships, she effectively uses Pinterest to understand their preferences and align them with her artistic vision. By employing Canva for design boards and prioritizing her sourcing locally and utilizing Rooted Farmers, Ashley translates her ideas into breathtaking floral creations. Above all, her passion for her craft drives her commitment to delivering unique and memorable experiences for each of her clients.

Learn more about Ashley and today’s show notes with all of our past guests by visiting TheFlowerPodcast.com.

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area.

It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it’s great to hear the pros and cons of these truly specialty cut flowers.

Learn more about Eleanor and today’s show notes with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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Sarah Winward is a floral artist and event designer based in Salt Lake City, Utah, specializing in destination weddings. Her work, known for its seasonal, nature-inspired designs, has been featured in The New York Times Magazine, Martha Stewart, and she has been named a top florist by Vogue. Sarah’s floral arrangements evoke the beauty of nature, often sourced locally or foraged near event locations to seamlessly integrate with the surroundings.

Passionate about flowers, Sarah collaborates closely with clients to create unique, memorable designs that reflect the season and environment. She believes in prioritizing key floral elements within a budget, planning for delicate blooms, and using mock-ups to ensure a flawless result. Above all, Sarah encourages embracing creativity, trusting your instincts, and allowing your designs to evolve as you grow.

Learn more about Sarah and today’s show notes with all of our past guests by visiting TheFlowerPodcast.com

We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more! When you select an app be sure to subscribe to receive the episodes automatically.

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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Lisa Mason Ziegler, cut-flower farmer, author, educator and founder of The Gardener’s Workshop is returning to The Flower Podcast. Since 1998, she has cultivated her three-acre urban farm in Southeastern Virginia, producing thousands of flower stems weekly for florists, supermarkets, farmer’s markets, and her members-only on-farm market. Lisa has authored several books, including Cool Flowers, and she is the creator of Flower Farming School Online, which has expanded to include courses for both flower farmers and florists, in addition to starting two podcasts, Field and Garden and Seed Talk.

I’m really excited to have Lisa back for a personal year-in-review for flower growers. It’s been several years since our last episode, and I always learn something new from my conversations with her. In this episode, Lisa shares some of the valuable lessons she’s learned along the way, many that are at the heart of what she teaches in her courses. We talk about the importance of setting clear goals and truly understanding your market. I appreciate how she encourages aspiring entrepreneurs to tackle challenges with confidence while keeping customer convenience front and center. Her practical advice on building a solid foundation for success in flower farming is incredibly helpful, and she also offers a realistic perspective on business and the importance of continually moving forward. This conversation is a must-listen for anyone looking to grow in the industry!

Be sure to listen Lisa’s other episode on The Flower Podcast and also search The Gardener’s Workshop on our YouTube Channel to watch my chats and an instagram Live with Lisa.

Learn more about Lisa and listen to her first episode with today’s show notes and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

The Gardener's Workshop

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

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My guest this week is Sarah Jo Eversole, owner of Everbloom Fields in Lancaster, TX. It might be a micro flower farm, but she produces not only exceptional quality blooms but high volume as well. She shares many of her experiences as a grower especially decisions on what to grow to be more profitable. There’s a wealth of growing and business tips in this episode, and it’s our hope that you’re inspired and encouraged that no matter the size of your business, it’s yours and has every opportunity to succeed.

Learn more about Sarah Jo and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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I’m excited to share that Charlotte Smith is our guest again on The Flower Podcast. Charlotte teaches farmers the skills they need to make money on their farms and live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed, and anxious.

In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.

The great thing about this kind of coaching is that it’s good for any kind of business. So this episode isn’t just for farmers, it’s also for florists, educators, or anyone that’s an entrepreneur with a business.

Today we chat about the importance of having and growing an email list for your business. In addition, we chat about hiring and putting systems in place to help encourage and strengthen your team and the importance of charging enough for your products so that you can cover all the expenses of hiring extra help, plus paying yourself.

Listen to our first episode with Charlotte Smith.

Learn more about Charlotte Smith and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She is the president of the Monterey Bay Dahlia Society and travels with her blooms to local and national dahlia shows and today we get to step into the world of dahlias with Kristine. So get your notebooks ready, we’re talking dahlias, now on The Flower Podcast.

Learn more about Kristine and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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I’m in Ecuador this week so we’re replaying our episode with my guest Kimberlee Mitchell owner of Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films including the recently released new HBO movie of Father of the Bride as well as several TV series many of which can be found on Netflix. We had a great chat about how she buys her flowers for her hotels and movies, she also shares tips for helping flowers last longer, and the importance of perseverance.

Learn more about Kimberlee and all of our past guests on TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

Sponsors of The Flower Podcast

Farmer Bailey

Accent Decor

Real Flower Business

Rooted Farmers

ASCFG

The Gardener’s Workshop

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My guest this week is Natalie Geehr and her business is theflowerfarmer.com located in Fresno, California. She grows in her backyard in addition to the 1/4 acre that she leases. Her big dream has allowed her to grow into doing weddings and events. Community has been an important part of her journey with growing flowers which let her to become one of the founding members of the San Joaquin Flower Collective that supplies local florists and shoppers with flowers that are grown in their own town.

Learn more about Natalie Geehr and all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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We’re excited to have Marryn Mathis from The Farmhouse Flower Farm on The Flower Podcast this week. She shares how she’s grown and adapted her business to work with her family schedule while maximizing her product reach. Dahlias and Sweet Peas have become two of her main crops. Today, with the launch of her new book, we’re diving into growing sweet peas again. Hopefully we cover some challenges that will help you with producing this iconic cut flower.

Learn more about Marryn, plus all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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We're excited to share this NEW and second episode with Brenna Estrada!! Scroll below to connect with her page and listen to her first episode with The Flower Podcast.

Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Washington. Brenna Estrada and her business Three Brother Blooms takes pride in growing a wide variety of stunning, pollinator-friendly plants. She is passionate about growing several flowers, but especially pansies and violas.

It was great to have Brenna on the podcast as a guest again. We took another dive into her world with pansies. We chatted about the long history of this family of flowers, how they’ve been used as cut flowers for centuries, how to take cuttings, overwintering them, and so much more. Oh and Brenna’s new book that’s available for preorder right now.

You can listen to Brenna's first episode here.

Learn more about Brenna and her exciting world of Pansies with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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Rick Davis of Amaryllis Design in Landover, Maryland is our guest this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the nation by Martha Stewart, Rick shares his transformation story that has made Amaryllis a premiere wedding and event company. Be sure to subscribe to the podcast and share!!

Learn more about Rick and Amaryllis with all of our past guests by visiting TheFlowerPodcast.com

Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, Live’s, and video extras.

Sponsors of The Flower Podcast

ASCFG

Farmer Bailey

Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

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During a recent visit to the Monroe Blooms Flower Show in Monroe, GA., I met Ashley Blackstone and Samantha Kramer from Wellspring Flower Farm. What stood out were their vibrant flower varieties and color palettes. In this episode, they discuss their farm's growth from a small plot on a horse farm to a flourishing 3-acre operation, with plans to expand further. We explore how they've optimized their space and resources, their success in serving florists across Monroe, Athens, and Atlanta, and their use of platforms like Rooted Farmers. This conversation is filled with insights on business growth, client engagement, and the creative use of farm space. A must-listen for anyone looking to expand their flower farming or floristry business!

Learn more about Ashley, Samantha, and Wellspring Flower Farm, plus all of our past guests by visiting TheFlowerPodcast.com

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The Gardeners Workshop

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Last week when we released our episode with Henk Onings I mentioned at the end that we continued the conversation about Ranunculus, Anemones, and the Tulip bulb crop this year. So be sure to go and listen to Part 1 of our chat with Henk.

So to recap, my guest this week is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a couple of years to learn the floral industry with the family business. Then the opportunity to start Onings America brought him to the United States where he developed a business selling and suppling lily bulbs to North America. 27 years later they have grown to so much more and I’m excited to share my conversation with Henk this week on The Flower Podcast.

It’s really good to chat about growing this special flowers and the time that it takes to hybridize, grow inventory, and then release new varieties of these Italian beauties.

Learn more about Henk, Onings America, and all of our past guests by visiting TheFlowerPodcast.com

You can listen to Part One with this Link.

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This week’s guest was born in the Netherlands into a family that started their business in 1935 and now 3 generations later, soon to be 4 generations Onings Holland is known for distributing a wide range of flower bulbs, tubers, and seeds around the world.

My guest is Henk Onings and soon after graduating school he moved to Pompeii, Italy for a couple of years to learn the floral industry with the family business. Then the opportunity to start Onings America brought him to the United States where he developed a business selling and suppling lily bulbs to North America. 27 years later they have grown to so much more and I’m excited to share my conversation with Henk this week on The Flower Podcast.

We chat about how the bulb sales and production is often determined by big box stores. Lilies can be an important part of your flower production. It was also great to chat about freesia, a flower that I wish was grown by more local farmers. Next week we are going to release part 2 of our conversation. Be sure to subscribe to our podcast wherever you listen to podcasts to receive it automatically.

Learn more about Henk, Onings America, and all of our past guests by visiting TheFlowerPodcast.com

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This weeks my guests are Leandra Gollob and Daniel Mench of Cocolani Gardens located on the island of Oahu, Hawaii.

Both were born and raised on the windward side of Oahu, where they’ve grown up with a love for all things nature. Together with this love and gratitude, they farm one-acre of lush tropical land with over 50 varieties of ginger and heliconia! Some species include sexy pink heliconia, kawauchi, stricta, tagami, torch gingers and an assortment of beehive gingers amongst many others. They strive to push the boundaries of tropical floristry by searching for uncommon species of flowers, and using novelty plants and fruits found locally in their arrangements. From seed to table, they personally manage the entire process to ensure their clients are provided with the best possible blooms for the events they produce.

Learn more about Leandra and Daniel and all of our past guests by visiting TheFlowerPodcast.com

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We are starting off our new season with Julia Keel, co-owner of Full Keel Farm in north central Florida. Julia brings a wealth of knowledge and passion to the table as she specializes in cultivating specialty cut flowers while navigating the unique challenges of a hot and humid climate. She’s passionate about teaching, has presented and lectured at national conferences, and truly embraces the challenge of adapting production methods to Florida’s climate.

This week, Julia shares techniques she uses like paper pot planters and releasing beneficial insects and other insights as a flower farmer that she hopes will help other growers in their own flower journey. Julia also shares about her expansion on their new property and we dive into growing spray larkspur, didiscus, and delphinium in her climate. Maybe a flower farm isn’t your first thought when you think of Florida but it’s a different kind of Florida fun and beauty and it all starts now on The Flower Podcast.

Learn more about Julia, Full Keel Farm, and all of our past guests by visiting TheFlowerPodcast.com

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One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhead costs compared to traditional storefronts, entrepreneurs can focus on sourcing high-quality blooms and building their brands on a scale that fits more comfortably within a new business budget.

I’m thrilled to introduce Mattie Bush-Martin, the creative force and founder behind Amelia’s Flowers. Inspired by her time in Paris, Mattie aimed to create a unique and artistic floral experience that Nashville had never seen before. In 2016, with just one truck, Mattie set out to bring this vision to life, and it quickly resonated with the local community.

Today, Amelia’s Flower Truck is a thriving company with three trucks, three brick-and-mortar stores in the Nashville area, one in North Carolina, and has expanded to nationwide delivery and subscription services.

Learn more about Mattie and Amelia's Flowers with all of our past guests by visiting TheFlowerPodcast.com

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Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week.

Several months ago, LuAnn Dickson Founder and CEO of EveryStem Software asked to turn the microphone on me for her members. We had a great time chatting about how the podcast began and diving into several questions surrounding floral wholesalers, her members had questions about ordering, pricing, credits, and more. So, I hope you find this chat helpful too. We’ve edited the interview down, but I know it was a lot of fun talking shop and hopefully helping to understand how to maximize your relationships with some of your flower suppliers.

You can watch and listen to the entire conversation by visiting the YouTube channel of EveryStem Software.

Learn more about all of our past guests by visiting TheFlowerPodcast.com

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My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my personal favorite crops, hellebore, and much more. It’s a flower journey that takes us from Petal Pink Flower Farm to the greenhouses of beautiful Italy and it all begins right here on The Flower Podcast.

Today we chat about:

  • Heather’s trip to Italy with other American growers to see the latest in ranunculus and anemones.
  • We discussed growing Hellebores and what to look for when picking varieties. * We also chatted about Salpiglossis and growing it.
  • Finding ways to create boundaries to help manage time.
  • Why it’s a good idea to take some business courses to help you as you grow your business.

Learn more about Heather and all of our past guests by visiting TheFlowerPodcast.com

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From planning your planting schedule based on lunar cycles to predicting weather patterns that could impact your crops, The Old Farmer’s Almanac has been a go-to guide offering invaluable insights into moon phase planting, weather prediction, and continues to evolve, meeting the needs of modern farmers and gardeners while staying true to its roots.

Today my guest is Carol Connare, the 14th editor in the history of the old farmer’s almanac. Carol oversees this cherished publication to create a perfect blend of new, useful, and entertaining content. So I hope you enjoy the special episode as we learn more about what goes into the pages and uncover what makes this publication a timeless favorite.

Today we chat about:

-How they approach weather predictions

-Planting by Moon Phases

-Container Gardening

-New trends in plants

Learn more about Carol and The Old Farmers Almanac with all of our past guests by visiting TheFlowerPodcast.com

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This week we're replaying our episode with our guest Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She launched her first book, French Blooms, last year, which is a beautiful book displaying the design principles she learned from her favorite Parisian florist. Get ready to be transported to a world of elegance and creativity as we dive into the story behind this French inspired floral journey.

Sandra moved to France in her early 20’s working as a professional ice skater and fell in love with Paris. The daughter of a floral designer and influenced by her childhood love of flowers, she came back to the states and founded Les Fleurs, a French inspired flower shop.

We thought that Sandra's journey, which began with her Mother would be great episode to replay with the Mother's Day holiday this week.

Learn more about Sandra and Les Fleurs along with all of our past guests by visiting TheFlowerPodcast.com

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Anna Jane Kocon is the owner of Little State Flower Company. A sustainable 5 acre flower farm based in Tiverton, Rhode Island that produces cut flowers almost year round. Anna Jane has been professionally growing and selling cut flowers for 18 years by pushing the boundaries of her seasons through the use of heated greenhouses, companion planting perennials and diversifying her market based on the time of year. All while maximizing her small and rugged farm space to its utmost potential. Little State Flower Company focuses steadfast on environmentally-friendly growing in an effort to create local, exciting, and creative options for its thriving farm-stand and the wedding and event industry in and around Rhode Island.

On today’s episode we chat about how she pieced together parcels of land to produce her flowers, how she packages her flowers for her different customer bases, growing foxglove, growing gerbera daisies, and a little about growing in crates. I’m sure you’ll enjoy this packed episode.

Learn more about Anna Jane and Little State Flower Co. along with all of our past guests by visiting TheFlowerPodcast.com

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My guest is Dundee Butcher, a florist, educator, artist, and advocate for sustainability. After training with the premier London florists of Jane Packer Flowers and McQueens, Dundee established the Russian River Flower School in California. Her journey didn't end with education; in 2016, she took a significant leap by co-founding what would become Phoam Lab.

Dundee and her team at Phoam Labs are pioneering the development of next-generation floral foams that are not only biobased and non-toxic but also designed to safely break down in a more environmentally friendly way, setting new standards for our industry.

Learn more here about Accent Decor’s Guide to Foam Free Design with Sue McLeary.

Learn more about Dundee and Phoam Labs with all of our past guests by visiting TheFlowerPodcast.com

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I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impacted the field worldwide We are discussing* his latest project, A Field Guide for Specialty Cut Flowers co-authored with Kelly Garcia. This guide represents Dr. Armitage's extensive expertise and provides essential insights for anyone interested in growing cut flowers and gardening. We'll explore the valuable information in this new book and learn from Dr. Armitage, who remains a mentor and source of inspiration in the horticultural community.

Tune in to this week's episode of the Flower Podcast where we're joined by Dr. Allan Armitage, a distinguished expert in cut flower production and horticulture. We delve into his latest publication, "A Field Guide for Specialty Cut Flowers," co-authored with Kelly Garcia. This guide is a treasure trove of expert knowledge and practical tips for anyone passionate about gardening and growing cut flowers. Dr. Armitage, a mentor and leader in the field, offers insights that promise to inspire and educate gardeners of all levels. Don’t miss this enriching discussion on one of the most comprehensive resources in cut flower cultivation.

Learn more about Dr. Allan Armitage with all of our past guests by visiting TheFlowerPodcast.com

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Today we tackle an increasingly critical and sometimes controversial topic within the floral industry: sustainability. Amid growing concerns about environmental impacts, the conversation on how the floral industry can adapt and evolve is more relevant than ever.

Leading the charge is Rita Feldmann, founder of The Sustainable Floristry Network. Rita's floral journey began in her childhood at her family's flower stand in Melbourne, Australia, and her passion for flowers, combined with a solid background in botany, eventually led her to establish a successful wedding and events business. However, it was her pioneering #nofloralfoam campaign in 2017 that marked a significant shift towards sustainable practices in floristry. This initiative laid the groundwork for The Sustainable Floristry Network in 2019, a platform dedicated to educating florists on eco-friendly practices.

In this episode, we discuss Rita's journey from a local flower stand to spearheading sustainability in floristry, including the network's first training program, Foundation in Sustainability. Join us as we explore how sustainability is reshaping the future of floristry with Rita Feldmann.

Learn more about Rita Feldmann and the Sustainable Floristry Network and all of our past guests by visiting TheFlowerPodcast.com

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Welcome everyone to a new episode of The Flower Podcast. I love uncovering personal stories from the heart of our industry and today, we're taking a slightly different route to shine light on a very special journey of flower farming and how this journey intertwines with nurturing the soul and creating a space for recovery and rejuvenation in the healing process.

Flowers, with their beauty and symbolism, have long been a source of comfort and connection and in this episode, we’re talking about how cultivating flowers can be a powerful tool for therapy, personal growth, and community connection.

My guest today is Brianne Womack, founder and director of Fields of Grace Flower Farm. Brianne and her family have embarked on a remarkable journey of flowers, love and faith in Shiloh, George. The farm is much more than a business; it's a platform for meeting new people, sharing their passion for flowers, their community and serves as a peaceful retreat for women who have faced trauma of all kinds and also a place to care for the caregivers.

It’s about growing flowers, a designated pick your own space, workshops, second chance blooms and most importantly creating a space for healing and helping others, and it's my hope that you'll finid this episode special.

Learn more about Brianne and Fields of Grace Flower Farm and all of our past guests by visiting TheFlowerPodcast.com

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It’s all things dahlias this week with Steve and Sarah Pabody of Triple Wren Farms on The Flower Podcast! Steve and Sarah are here to share their journey, from choosing the perfect dahlia blooms to finding joy in the balance between passion and life. From understanding about dahlia seeds to their Dahlia Legacy Program and the Novice Hybridizer Program, its’s a conversation filled with learning, laughter, and of course our shared love of flowers.

Link to their past episode.

Link to YouTube IG Live

Learn more about Triple Wren Farms and all of our past guests by visiting TheFlowerPodcast.com

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This week we’re replaying a favorite episode from 2019 in Season 2 with Françoise Weeks.

Françoise Weeks, floral artisan and teacher, is this weeks guest on The Flower Podcast. Françoise is a master of the Woodland Design and Botanical Couture. Her passion for nature, materials, and mechanics will ignite your own curiosity to create with an inspired botanical vision.

In this episode, Françoise shares how she started her business and the advice she was given, how curiosity and perseverance have been so important to her journey, and how this natural design style continues to inspire her and others.

Learn more about Francoise Weeks and all of our past guests by visiting TheFlowerPodcast.com

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I am pleased to welcome back Jennie Love of Love’n Fresh Flowers to The Flower Podcast. Jennie continues to inspire us with her commitment to flower farming and her obvious love of flowers. Her work is a testament to her dedication to no-till farming, supporting local growers, and her approach, not only nurtures the soil and local ecosystems with nature but also brings the unique beauty of each season through her flowers.

Today we had a lot of fun discussing the importance of No-Till practices, not spraying anything but various inputs, creating habitats for wildlife to help with pests, and so much more. Join me as we catch up with Jennie and learn how her passion for natural practices and community support is shaping a greener future for the floral industry right in the heart of Philadelphia.

Learn more about Jennie Love and Love’n Fresh Flowers with all of our past guests by visiting TheFlowerPodcast.com

Jennie Love's past episode on The Flower Podcast.

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My guest this week is Kim Delgado, the Owner and Creative Director behind Mary Stuart Flowers, a bridal floral design enterprise that prides itself on capturing the unique narrative with her couples through the charm of local, seasonal blooms.

In this episode, we’re discussing a lot about sourcing local flowers and how she has this conversation especially when booking weddings. Kim shares her partnership with the Connecticut Flower Collective to ensure her designs reflect the beauty and energy of the local blooms. We also discuss using Rooted Farmers software as a sourcing tool for sourcing many of the flowers she uses.

Today’s about creating a community where local growers and floral designers can thrive together, embracing the rhythm of the seasons for your clients. Let’s embark on this floral adventure together where every bloom has a story waiting to be told. It’s all happening this week with Kim Delgado on The Flower Podcast.

Learn more about Kim Delgado and Mary Stuart Flowers with all of our past guests by visiting TheFlowerPodcast.com

Listen to our episode about collectives, specifically the Connecticut Flower Collective and River City Flower Exchange.

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This week we’re exploring another specialty crop that has its unusual roots here in North America where it’s a botanical native. But first, our guests are Steve and Margo Galic from Stanwood, Washington. Their business is Fox Leaf Farm and they specialize in growing and breeding Sarracenia also known as pitcher plants. After seeing these cut stems in person last summer, I knew then I wanted to ask them to guests someday.

We’re always looking for new flowers to use in our floral designs and especially those that can be grown here in the United States. It’s great to learn about how these plants are grown and all of the breeding efforts that Steve has been working on. I look forward to seeing all of the amazing varieties he has to release in the future.

On this episode we discuss the differences in the main varieties, care and culture of taking care of sarracenias, starting them from seed, and what we can expect from them as cut flowers. This is a major step in sustainability and responsibly growing this plant for cut production.

Learn more about Fox Leaf Farm and all of our past guests by visiting TheFlowerPodcast.com

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In this week’s episode we are diving into the world of retail floristry with Abby Chick. Although mainly speaking about the florists side of flowers, I encourage you to listen because so many of the points we cover apply to all businesses.

Starting from her early days at a traditional flower shop to becoming the successful owner of Blakemore’s Flowers in 2012, Abby Chick is more than a florist. She is passionate about continued education and was honored to be named a 2023 Mayesh Design Star and a proud collaborator with Holly Chapple Flowers and Flower Clique to bring educational resources to the floral market.

So, whether you're here looking for tips on connecting with clients, curious about the latest trends in floral design, or seeking motivation to take your business to the next level, you're in the right place. Let's get started and learn together from Abby's experiences, drawing valuable lessons that apply across the board in the world of flower business today on The Flower Podcast.

Learn more about Abby Chick and all of our past guests by visiting TheFlowerPodcast.com

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I am excited for this week's episode of The Flower Podcast, where I chat with the Alla Olkhovska of Linden Grove Gardens from Kharkiv, Ukraine. When Erin Benzakein of Floret shared Alla’s story with me, and I visited her website, I discovered Alla's incredible garden of flowers especially her amazing work with clematis.

Alla’s not just a gardener; she's a treasure chest filled with knowledge. Her digital book and seed collection open a window to the vast and varied world of Clematis, (and other flowers) revealing species and varieties that I promise will have you at hello. Let’s embark on this exciting journey to uncover the secrets of Clematis and more with Alla Olkhovska.

Learn more about Alla Olkhovska and all of our past guests by visiting TheFlowerPodcast.com

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Get ready to immerse yourself in the world of Erin Benzakein of Floret, one of the country’s most influential farmer/florist and trailblazing a remarkable path to growing cut flowers.

From prestigious awards, including the Martha Stewart American Made award, to her New York Time’s bestselling books and an Emmy-nominated documentary series called "Growing Floret," Erin's contributions to the world of flowers are nothing short of inspiring. Erin's passion for cultivating beauty has led her to embark on a groundbreaking project, "Floret Originals." In this episode, Erin is sharing about the highly anticipated seed release of her first collection of farm-bred flower seeds.

Unlike most commercial flower varieties, Floret Originals champion fragrance and are more adaptable for local growing. Join us as we uncover the challenges and triumphs of Erin's seven-year journey in mastering the art of seed saving and breeding. The Floret Originals project promises to revolutionize the floral industry by putting power back in the hands of growers and gardeners of all sizes.

Tune in to this episode and be inspired by Erin's dedication to creating a sustainable and vibrant future for seasonal flowers and supporting local flower farmers and the entire floral community.

Learn more about Erin, Floret, and all of our past guests by visiting TheFlowerPodcast.com

Erin's First Interview Ep 68 2020

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Mountain Flower Farm is synonymous with stunning blooming branches and beautiful peonies. Our guest this week is Walt Krukowski and his flower farm is located in Warren Vermont. Walt and his team grow more than flowers, he also grows roots for peonies which is where everything begins.

Today we’re talking about what to look for when selecting peony varieties to grow, we touch on growing lilacs and clematis, and of course no conversation could be complete without talking about soil.

Learn more about Walt, Mountain Flower Farm and all of our past guests by visiting TheFlowerPodcast.com

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Today, we're starting the year off with a burst of color and creativity, as we're joined by none other than Simon Lycett. Simon's journey with flowers began in his youth which continues to bloom today with beautiful floral creations.

A familiar face on TV and radio, Simon has graced the airwaves with his floral expertise and charming persona. He's the author of the captivating book, 'The Flower Market Year', where he shares a year's worth of floral insights and inspirations from the New Covent Garden Market. As if that weren't enough, Simon also lights up the screen as on of the hosts and judges of HBO's hit show, 'Full Bloom', where his expertise helps guide and inspire aspiring floral artists. In addition, he’s designed for movies including, ' Where Angels Fear to Trend' and 'Four Weddings and a Funeral'.

Behind the scenes, Simon is the creative force behind Simon J Lycett Ltd, a business synonymous with floral fabulousness. His designs aren't just arrangements; they're artworks, pushing the boundaries of what can be achieved with petals and leaves. From royal weddings to dazzling events, Simon's work is nothing short of breathtaking.

Today, he's here with us to share his story, his passion, and about his new course with the BBC Maestro called Decorating with Flowers. So, get ready to be inspired, as we dive into the blooming world of Simon Lycett, right here on The Flower Podcast!”

Learn more about Simon Lycett and all of our past guests by visiting TheFlowerPodcast.com

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Hello everyone! This is a special episode of The Flower Podcast. Often during this time of year we replay past episodes of our podcast, but this year I would like to share something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of course there are several Christmas specials.

Since Christmas is one week away, we thought it would be fun to share this condensed version of Charles Dickens Classic, “A Christmas Carol,” The book was originally published back in 1843 and has been a holiday classic for many years. This radio show was aired on Christmas Day back in 1949 starring Lionel Barrymore. We’ve included some of the original commercials thrown in for fun. This week isn’t about flowers, but the holiday’s, family, and friends.

We’ll be taking a break for a several weeks as we prepare for our new season in 2024. Until then I hope you enjoy this special episode.

Everyone at The Flower Podcast wants you to have a Merry Christmas and a Happy New Year!

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Today, I’m calling this a holiday edition as we talk about one of my favorites…. Foliage and this time of year I especially love Christmas greens. So I am excited to welcome an expert in the world of floral greenery, F.J. Trzuskowski, Vice President of Sales at Continental Floral Greens.

F.J.'s journey in the floral industry, from his early days in Holland to his current role at Continental Floral Greens, positions him perfectly to offer invaluable insights into these seasonal favorites. With a career that has spanned several notable companies and a rich educational background in Botany and Landscape Architecture, F.J. brings a unique blend of practical experience and scientific knowledge to the table.

Today we are touching on foliage, but really focusing on the best practices for choosing, preparing, and maintaining Christmas greens to ensure they remain a vibrant and fresh part of your holiday decorations. Plus we having fun chatting about several other greens that CFG supplies for a large portion of florists everywhere like leather leaf and salal.

So, this week we truly are on a floral journey of decking the halls and it starts now on The Flower Podcast.

Learn more about FJ, Continental Floral Greens, and all of our past guests by visiting TheFlowerPodcast.com

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Lennie Larkin, the founder of B-Side Farm, took her passion for flowers from a background in adult education to establishing an educational farm. Lennie's experience extends from managing educational farming programs to contributing as the West Coast Director for the Association of Specialty Cut Flower Growers and teaching at Santa Rosa Junior College.

This week we’re going to learn about Lennie’s research that’s led to her new book called Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business. In addition to her business curriculum for flower farmers, she also provides coaching, business advice and continues her grant funded research to help more flower farmers become more profitable.

In this episode, we discus how she started her flower farming business where she had six-figures in sales from her farm stand. She also discusses the importance of growing profitable flower crops and creating more processes and efficiencies to help everyone at the farm level with production. Lennie also shares about her research focusing on helping farmers become more profitable and her new book that’s available for preorder now.

Lennie’s link for the Freebie!

Order Flower Farming for Profit pre-order on Amazon.

Learn more about Lennie Larkin and all of our past guests by visiting TheFlowerPodcast.com

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Today, I'm particularly excited because we're joined by someone I've had the pleasure of spending some time with during a trip to California – the incredibly talented Cathy Hillen-Rulloda. A true legend in the floral industry, Cathy’s dazzling career spans over 40 years. Not only is she a phenomenal designer whose work captivated audiences at the 1984 Olympics, but she's also a trailblazer in floral artistry, winning top honors in major competitions and inspiring audiences at over 300 industry events worldwide.

Her stunning creations have not only graced top magazines but also earned her unique accolades, such as having a new Anthurium named "Cathy Rulloda" in 2022 in her honor. Beyond her artistic achievements, Cathy is a significant influencer and leader within the floral community. Her work and guidance have shaped and inspired countless individuals within the industry.

It was great to take some time and chat about how she involved in a large florist chain of stores involved in the Olympics, dealing with floral allergies, creating a cohesive story for your customers, women influencing design stages, setting yourself apart from the competition, and the importance of truly connecting with your customers.

Learn more about Cathy Hillen-Rulloda and all of our past guests by visiting TheFlowerPodcast.com

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I am thrilled to have a familiar face rejoin us – Steve from Sunflower Steve Seed Co. Many of you might remember Steve's inspiring story from his previous visit on The Flower Podcast. It all began in 2007 with a rogue, multi-colored, double-flowering sunflower in his cut flower field.

Since their early days in 2000, Steve is at the forefront of creating unique and captivating sunflowers for cut flowers. The journey from those 12 seeds planted in 2008 has led to an astonishing range of beautiful sunflowers that continue to captivate and inspire. Today, we are catching up with Steve and hearing more about his latest developments and his dedication to cultivating distinct sunflower varieties.

Steve reminds us all of the impact one can have by following a passion with heart and creativity. So this week on The Flower Podcast we’re getting an update from the world of Sunflowers Steve.

Learn more about Sunflower Steve and all of our past guests by visiting TheFlowerPodcast.com

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After spending this week with the flower growing community of the Association of Specialty Cut Flower Growers, also know as ASCFG, I’ve come away more inspired and encouraged to see more growers and especially so many first time attendees to this very full conference. I’m Scott Shepherd and this is The Flower Podcast, where I love to chat with florists, floral designers, and flower farmers all over the world. Today I’d like to stress the importance of connection, connection between grower and designer or floral entrepreneurs.

The ASCFG conference was very special this year as they celebrated their 35th anniversary, while also celebrating Judy Laushman which has been a part of the ASCFG since the very beginning and this year she’s retiring. When you see an organization like this and the tremendous impact it’s had not only on the flower farmers and growers, but on the entire floriculture community all across North America and continues to reach around the world.

What started with Dr. Alan Armitage and Judy Laushman at the University of Georgia 35 years ago has sent ripples out and impacted lives of growers and florists for years to come.

Learn more about the ASCFG and all of our past guests by visiting TheFlowerPodcast.com

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Imagine growing up among tulips and lilies in the Netherlands, and then taking that green thumb all the way to building the first Dutch Glass greenhouse in California. From managing the growth of flowers to CEO and President of Sun Valley Floral Farms, Lane DeVries has forged a path as a grower and is a reflection of his devotion to his craft.

Over the years, Lane has served the floral community in a variety of positions such as Board of Directors at SAF, trustee for the American Floral Endowment, Chairman of the Board for the California Cut Flower Commission and serves on the Board of Directors for the Certified American Grown coalition. today we are talking about growing flowers, especially tulips and one of his favorite projects growing and hybridizing Ilex.

In this episode, we chat about Sun Valley Floral Farms production of tulips, Ilex, Rosehips, and their newest crop butterfly ranunculus.

Learn more about Lane DeVries and all of our past guests by visiting TheFlowerPodcast.com

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For those who might have missed their previous visit to our podcast, let me quickly reintroduce this great duo. They're not just flower farmers; they're visionaries in flower farming, dedicated to being the most sustainable flower shipping option in the U.S. Their mission of "Principles before Profit" has guided their journey from the beginning. Steve and Mandy O ’Shea’ s story of 3 Porch Farm is one of shared passions – for sustainable living, renewable energy, and of course, beautiful, farm-fresh flowers.

Today, we're catching up with them to chat about their newest offerings —heirloom Chrysanthemums. Mums have taken a new spotlight in the last couple of years and it’s exciting to see an older flower can come to life again. We're chatting about it all including their new partnership with Farmer Bailey.

I’m grateful to have Steve and Mandy share their journey through the pandemic, completely reorganizing their business model, and through it all finding new ways to encourage and inspire other flower farmers and florists with their ideals and flowers.

Learn more about Steve and Mandy and 3 Porch Farm, their past episodes and all of our past guests by visiting TheFlowerPodcast.com

Listen to the original and bonus episode with Steve and Mandy O'Shea.

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A fourth-generation florist, J Schwanke is a flower expert, content producer, and professional speaker, and has not only made an mark within the flower community but has become a trusted voice and a source of inspiration for flower enthusiasts worldwide with a career that encompasses various facets of the floral industry.

He is the host, creator, and producer of Life in Bloom, CEO of UBLOOM, and his company J Schwanke productions produces videos and books and he is here this week We're thrilled to have him as a guest on The Flower Podcast.

Learn more about J and all of UBloom content, plus all of our past guests by visiting TheFlowerPodcast.com

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My guest this week is a Horticultural Sales & Marketing strategist with a remarkable 30-year career journey, he has navigated through the world of retail, wholesale, import, and export, licensing, sales, and marketing and more. He has established three horticultural businesses, oversees operations in Australia and California, serves 300+ clients globally, and distributes flowers from over 200 local and oversees growers.

I am chatting with Adrian Parsons from Helix Australia, an Australian owned and operated business specializing in the breeding, marketing and licensing of Waxflower and Boronia varieties. An industry favorite, Waxflower has become a major filler flower across the globe and Helix Australia is committed to supplying exciting varieties year around. Join me today in welcoming Adrian and a great discussion on growing and distributing the beautiful waxflower.

Learn more about Adrian and Helix Australia, plus all of our past guests by visiting TheFlowerPodcast.com

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I am excited to introduce Bex Partridge of Botanical Tales in the UK. Specializing in creating sustainable, everlasting designs with dried flowers, Bex skillfully takes them through their lifecycle, from seed to breath-taking displays.

We’re diving deep into the mesmerizing world of dried flowers, exploring the magic and technique of designing with these timeless beauties. We will also be chatting about Bex’s new partnership with Create Academy and her course that launched earlier this year called, “How To Create Forever Flowers”.

Stay tuned for an episode filled with inspiration, creativity, and the beauty of nature, captured forever in awe-inspiring designs with dried flowers.

Learn more about Bex, plus all of our past guests by visiting TheFlowerPodcast.com

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Rooted Farmers

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Today’s guest is John Mark Sharpe and his business John Mark Enterprises is located in Germantown, Tennessee outside of Memphis. In 2009, with Gran's encouragement, John Mark took the leap and started John Mark Enterprises. He began by selling mesh wreaths, reaching out to retail booths, holiday shows, and anyone in his family and friend circle.

John Mark has come a long way since those wreath-selling days and has nurtured his business for 14 years, and he believes they're just getting started on an exciting journey. It was great to chat about how he grew his business, he mentions the different facets he focuses on, hiring employees, and so much more.

Learn more about John Mark, plus all of our past guests by visiting TheFlowerPodcast.com

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Rooted Farmers

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In this episode, we'll introduce you to a seasoned flower farmer who has not only cultivated breathtaking blooms but has also opened the gates to their "Pick Your Own Flower Farm.”

My guest is Nikki Bartley of Cross Street Flower Farm and she shares her insights and experiences, offering a glimpse into the joy and challenges of her floral haven on preserved town-owned farmland at the 300-year-old Jacob’s Farm in the beautiful, New England town of Norwell, Massachusetts.

But there's more to it than just picking petals. We'll learn about the meticulous care, sustainable practices, and the connection with nature and the community that comes with managing a flower farm with CSA’s, wholesale customers, and yes “Pick Your Own Flowers” and there’s even a barn shop on the property too. So we hope you enjoy this heart felt episode this week.

Learn more about Nikki and Cross Street Flower Farm, plus all of our past guests by visiting TheFlowerPodcast.com

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This week, step into the multifaceted world of the Colson sisters, Dawn Clark and Mary Coombs of A Garden Party and A Milkhouse Party. From growing & designing to managing their own venues and running a retail shop - these two women do it all!

Our chat is bursting with floral business insights especially about starting your own venue for weddings & events. Trust me, it's an episode packed with inspiration, heart, and the unique touch that only these two can bring. Nestled in a lovingly renovated barn, A Garden Party transcends beyond a mere location; it's an immersive floral experience.

Over the past 14 years, their passion for locally-grown flowers and the signature "from the garden" look has captured countless hearts.

Learn more about Dawn and Mary, plus all of our past guests by visiting TheFlowerPodcast.com

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This week we're replaying one of our past episodes with our guest Charlotte Smith. She teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed and anxious. In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.

It was great to chat about the importance of our mindset with regards to our relationships to pricing, customers, and our own confidence.

Learn more about Charlotte and all of our past guests on TheFlowerPodcast.com

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This week, my guest’s story began with a high school internship that led her down a surprising path into farming vegetables and a personal interest in the beauty of flowers and the joy of sharing them with others. Somewhere along the way she became flower obsessed, growing well over one hundred different varieties. At Whipstone Farm, Shanti Rade and her husband have found a love of farming in Arizona.

Shanti is the go-to person for crop planning, seed starting, and all things related to flowers. In addition, she plays a crucial role in managing the farm's office and marketing efforts, although her heart truly lies in the great outdoors, where she'd rather be hands deep in the soil. Join me now as we explore the floral journey of Shanti and the intricacies of farming, from understanding local demand to managing labor costs and balancing passion with profitability.

Learn more about Shanti and all of our past guests by visiting TheFlowerPodcast.com

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Meet our guest of the week, Lauren Uhlig of FlorxEight!

Join us as we dive into her incredible journey as a full-time architect turned passionate rose enthusiast. Since planting her first roses in 2017, her urban Maryland backyard is now blooming with nearly 200 rose plants. Sharing the love with local florists, Lauren is also fostering a sense of community around her favorite flowers and inspiring others to embrace the joy of growing roses. I hope you are encouraged by Lauren’s journey into roses and although it’s not a large space or full time career (yet!), if you love flowers find something that will grow in your area and give it a go!

Lauren will soon be launching her online course, Ready, Set, Roses. If you are a beginner thinking about growing roses or an avid grower looking to add roses to your farm, Lauren’s course will cover from the basics of roses, planning and planting your roses, to pre and post harvest care and maintenance, Visit our guest page at theflowerpodcast.com and follow the link. Lauren is offering 20% off for the first 50 people.

And don’t forget is the perfect time to plant your roses so they can get established before winter and have earlier blooms next spring! Visit www.HeirloomRoses.com and take 20% any rose order today with code FLOWERS20 now through October 31, 2023. It's time to start growing roses the way nature intended, on their own healthy root systems at HeirloomRoses.com .

Learn more about Lauren and all of our past guests by visiting TheFlowerPodcast.com

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If you have a deep desire to craft vibrant weddings and intricate designs, then you're in for a captivating discussion with Dawn Weisberg. She's the visionary behind Tularosa Flowers, located in Southern California, where she curates opulent wedding experiences and designs. With a rich background in costume design for theater and film, Dawn seamlessly translates her passion into beautiful floral artistry. A quote from Dawn says it all: "Tularosa Flowers is the maximum expression of what happens when wild, seasonal, delicious tapestry of color, texture, and scent are all interwoven together to produce extraordinary designs that are loaded with heart, passion, and her artistic vision." I'm thrilled to share this chat where Dawn candidly shares her insights, serving as a wellspring of inspiration and much more on this week’s episode of The Flower Podcast.

In this episode Dawn highlighted how she was able to grow her business through styled shoots, that showcases her work and creativity in designing and planning weddings or events. These style shoots can serve as a portfolio and a way to attract potential clients who are looking for similar services. Dawn also emphasized the significance of exceeding her customers' expectations when it comes to luxury weddings. Over-delivering on the clients' visions means going above and beyond to make sure their dream wedding or event becomes a reality, even surpassing what they initially imagined. This attention to detail and commitment to providing exceptional service can lead to happy clients, positive word-of-mouth referrals, and a solid reputation in the industry.

Overall, Dawn's insights suggest that she's passionate about her work, and she understands the value of creativity, hard work, and customer satisfaction in the world of weddings floristry.

Learn more about Dawn and all of our past guests by visiting TheFlowerPodcast.com

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Home gardeners, flower farmers, and florists are always looking for flowers to help set them apart in their offerings and esthetics. My guest this week found her way to growing cut flowers eventually on Camano Island, Washington. Brenna Estrada and her business Three Brother Blooms takes pride in growing a wide variety of stunning, pollinator-friendly plants. She is passionate about growing several flowers, but especially pansies, violas, and bearded iris. That’s not all that she grows, but are definitely some of her favorites.

Learn more about Brenna and all of our past guests by visiting TheFlowerPodcast.com

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Alaska Peony Cooperative

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This week’s guest started her floral studio as a little flower shop with the sole inspiration to make people happy via beautiful flower arrangements. With minimal flower experience, a passion for flowers and determination, The Hidden Garden has become a phenomenal design studio with a strong presence in Los Angeles and Beverly Hills. How inspiring is it to know that a business began with a desire to simply make people happy. Well,I am truly happy to share the floral journey of my guest, Amy Child Marella this week on The Flower Podcast.

Learn more about Amy and all of our past guests by visiting TheFlowerPodcast.com

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Real Flower Business

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The Gardeners Workshop

Alaska Peony Cooperative

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This week’s episode is with Galena Berkompas and the name of her business says it all, Micro Flower Farm. Just a few years ago she began with the goal of trying to fill her property in Vancouver Washington, with all the flowers she could which then morphed into a business selling her flowers and helping others do the same and this week she’s sharing her journey on The Flower Podcast.

It was great to chat about:

Prioritizing what you grow and focusing on high value flowers.

The importance of good quality compost.

Benefits of no till growing in a small space.

Finding multiple streams of income.

Learn more about Galena and all of our past guests by visiting TheFlowerPodcast.com

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ASCFG

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Rooted Farmers

Real Flower Business

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The Gardeners Workshop

Alaska Peony Cooperative

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This week my guest is Erica Penn located in Portland TN. She’s been growing flowers for several years, but recently relocated from the Philadelphia area to my back yard and it’s been a pleasure to get to know her and her beautiful flowers, especially dahlias. Her business is called Fleur Paws Flower Farm where she cultivated flowers with the help of her Golden Retrievers. Seeing her flowers first hand on a regular basis, I’m thrilled Erica’s my guest this week.

In this episode, Erica shares about moving her flower farm to the South, the importance of soil testing, and growing dahlias in heat and sun pressure.

Learn more about Erica and all of our past guests by visiting TheFlowerPodcast.com

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Rooted Farmers

Real Flower Business

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Alaska Peony Cooperative

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Our guest this week is Craig Scott of East Coast Wildflower located in the NSW Central Coast of Australia. Craig began farming with his father in 1984 growing both cut flowers and foliages for florists. Their wholesale business distributes floral products through the Sydney Flower Market.

East Coast Wildflowers is one of Australia’s leading wholesalers specializing in Australian wildflowers and South African Proteaceae. They source cultivated flowers and foliage from many states in Australia.

In this episode we chat about:

How they started East Coast Wildflowers

The importance of growing wildflowers

Care of Banksia, Protea, and Grevillea

Growing Ptilotus and Actinotus

Learn more about Craig and all of our past guests by visiting TheFlowerPodcast.com

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ASCFG

Farmer Bailey

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Rooted Farmers

Real Flower Business

Accent Decor

The Gardeners Workshop

Alaska Peony Cooperative

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In this episode, we dive into the world of flower care, exploring products to ensure the well-being of blooms before they reach our valued clients. My guest has an impressive career spanning nearly forty years in the horticultural industry. Dennis Wheeler currently serves as Sales Manager with Chrysal a global leader in post-harvest care for the past 29 years. Dennis embarked on his professional journey at a renowned greenhouse grower, where he dedicated himself to refining his expertise in the field.

Working in production, Dennis acquired invaluable hands-on experience and developed a profound understanding of the intricate processes involved in the cultivation and nurturing of plants. Dennis then transitioned into the world of sales where he spent three years with a prominent fresh cuts importer from Colombia, which provided him with the opportunity to expand his knowledge of the flower industry and cultivate key relationships. Dennis has become a trusted expert, consulting growers, wholesalers, and retailers on post-harvest care and handling.

So, let's get started, we’re talking all things Chrysal, and learning how to unlock the full potential of our flowers! Learn more about Dennis and Chrysal, plus all of our past guests by visiting TheFlowerPodcast.com 

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Rooted Farmers

Real Flower Business

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The Gardeners Workshop

Alaska Peony Cooperative

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My guest this week is a 2nd generation grower carrying on the family tradition of embracing innovation and sustainable growing practices to ensure the highest quality Phalaenopsis orchids are produced. Now growing and selling over 4 million orchids a year, Toine Overgaag of Westerlay Orchids is sharing his family’s flower journey from roses to orchids, tips on growing Phals, and what’s next as their business continues to grow and innovate.

Learn more about Toine and Westerlay Orchids, plus all of our past guests by visiting TheFlowerPodcast.com

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This week’s guest is Dr. Alicain Carlson she is the head to technical services for Syngenta Flowers. Her story begins with flower farmings and floral design work at Lynnvale Studios while in college. She received her masters and PHD at North Caroline State University in the cut flower research program with Dr John Dole where she also co wrote the book Postharvest handling of Cut flowers and greens. Today we’re talking about the process of creating new cut flowers, growing mums, and what new flowers are coming for 2024 and it’s all happening this week on The Flower Podcast.

Learn more about Alicain and all of our past guests by visiting TheFlowerPodcast.com

You can subscribe to The Flower Podcast on your favorite podcast platform. We are available on Apple Podcasts, Google Podcast, Spotify, Stitcher, Amazon Music, Gaana, and many more!

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My guest is Mandy Benoit,owner of Trillium Floral Designs. A full service flower shop located in Ottawa, Canada, Mandy has over 20 years of experience and in 2020 took over the family business shortly after the pandemic started. Using her background in multimedia design and writing for a Canadian florist magazine, Mandy pulls from all of these and adds a personal touch to the established business. She continues to find ways to grow Trillium and help other small businesses in her community. This week, Mandy shares her floral journey and we dive into an area not usually discussed on The Flower Podcast, Employees. Mandy shares her hiring process and creating a dynamic floral team pulling from each others strengths and areas to improve.

Learn more about Mandy and all of our past guests by visiting TheFlowerPodcast.com

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Karl Vahrmeyer Jr. is our guest this week. He is part of the second generation that’s continuing the family legecy at Green Park Nurseries on the Niagara Peninsula in Ontario, Canada where they grow and sell branches. Karl Sr. started the nursery in 1980 where he grew trees and plants for garden centers and nurseries. In the early 2000s, they started growing only cut branches for the floral industry. So, this week we're talking about everything from pussy willow to 9 bark on The Flower Podcast.

Learn more about Karl and all of our past guests by visiting TheFlowerPodcast.com

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I'm always surprised by how flowers can find people and change their lives for good. This week, Kim Kachougian is my guest. She is the owner and lead creator of a flower design company in New York City called Mac and the Mushroom. Flowers found her through the set design on the one and only Saturday Night Live, where she has been for over 10 years. Kim has won 4 Emmy Awards for her attention to detail and ability to work under pressure, and I'm excited to share her story on this week’s episode of The Flower Podcast.

Learn more about Kim and all of our past guests by visiting TheFlowerPodcast.com

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This week we're replaying our episode with our guest Felicia Alvarez of Menagerie Farm and Flower. She shares her love of fragrant garden roses through her sustainable farming practices, her specialty farm nursery, and helping others through online learning and in person workshops through the Menagerie Academy. Today’s episode is packed full of growing tips , how-to’s and why’s from Felicia.

Learn more about Felicia and all of our past guests on TheFlowerPodcast.com

Visit Felicia's Page on our website.

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My guest is Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She has recently launched her first book, French Blooms which is a beautiful book displaying the design principles she learned from her favorite Parisian florist. Get ready to be transported to a world of elegance and creativity as we dive into the story behind this French inspired floral journey.

Sandra moved to France in her early 20’s working as a professional ice skater and fell in love with Paris. The daughter of a floral designer and influenced by her childhood love of flowers, she came back to the states and founded Les Fleurs, a French inspired flower shop.

We're excited to have Sandra share her journey into the world of flowers and many of the lessons that has brought her success in her business. Following her passions, love of flowers, and willingness to never give up she has grown her brand and grown her community of clients that appreciate her love of France.

Learn more about Sandra and all of our past guests by visiting TheFlowerPodcast.com

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Ready to talk Dahlias? This week my guest is Kristine Albrecht of Santa Cruz Dahlias. Known for her award winning dahlia hybrids and her book, Dahlia Breeding for the farmer florist and the home gardener, Kristine is sharing her flower journey along with numerous tips and insights on her hybridizing process, cover crops, soil testing and more. She is the president of the Monterey Bay Dahlia Society and travels with her blooms to local and national dahlia shows and today we get to step into the world of dahlias with Kristine. So get your notebooks ready, we’re talking dahlias, now on The Flower Podcast.

Learn more about Kristine and all of our past guests by visiting TheFlowerPodcast.com

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Visit our latest guest blog post 2022 Year In Review from Rooted Farmers.

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Rooted Farmers

Real Flower Business

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The Gardeners Workshop

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My guest today is Jen Vazquez, Founder and CPO, Chief Pinterest Officer, of Jen Vazquez Media. Jen worked as a Division Director for a Fortune 500 company and continued on to create her wedding photography business and then, Pinterest arrived on the scene. Her world changed because of Pinterest and today, some refer to her as the Pinterest queen, she started Jen Vazquez Media where she helps others market their business using this visual platform.

Pinterest is a social media platform where users can discover, share, and save ideas for various interests and projects. With a visually appealing interface, Pinterest allows users to browse through millions of images and videos, create personalized boards, and connect with others who share similar ideas and interests but how do we use this great platform to market our business.

Jen shares in this episode many tips and techniques to help grow your business using Pinterest. You might want to grab some paper or take notes on your phone. Flowers and Pinterest go hand in hand reaching clients for your flowers, weddings, and events.

Learn more about Jen and all of her links to her websites, podcast, and social places in addition to all of our past guests by visiting TheFlowerPodcast.com

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Check out The Flower Podcast Pinterest Page.

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Real Flower Business

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This weeks guest is Daniel Schavey Co-Founder of Petal Pickers Flower Co., began in 2017, as a small farm operation specializing in growing fresh and fragrant, often heirloom, varieties of specialty cut flowers. They supply fresh seasonal cut flowers, distinctive bouquets, and botanicals to retail establishments and floral studios in the greater Greenville, SC area.

It was great to connect with Daniel and chat about many topics surrounding flower farming and his journey with flowers, especially growing flowers. Our conversation covers the importance of on-line learning, connecting with your customers, building relationships with other farmers in your area, and a ton more.

Courses mentioned by Daniel:

Floret

The Gardeners Workshop

The Tulip Workshop

Learn more about Daniel and all of our past guests by visiting TheFlowerPodcast.com

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Visit our latest Blog post 2022 Year In Review from Rooted Farmers.

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ASCFG

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Rooted Farmers

Real Flower Business

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The Gardeners Workshop

Alaska Peony Cooperative

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Our guest this week considers herself self-made and having bootstrapped her business with no funding from anyone, she got very creative. Well it was with that attitude, fortitude, and $200 that started out as a daily delivery service based out of her small apartment and grew into a bicoastal, floral studio. She hustled and eventually was doing events and speaking gigs all over the country! Carly Cylinder, owner of Flour LA, Inc a florist that conducts business in LA, NYC, and Nashville now. Her first book The Flower Chef was published in March 2016 and named Best Books by Amazon. She is the host of The Flower Kitchen on Bluprint (NBC Universal). Vogue named Carly and Flour LA as one of the best flower classes in the country and she is here today to discuss business, changing your thinking, and her key to success and this week she’s on The Flower Podcast.

Learn more about Carly and all of our past guests by visiting TheFlowerPodcast.com

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This week our guest is David Beahm and we’re talking all about the wow factor and making dreams into realities. David is an expert at transforming venues both in the United States and throughout the globe. His destinations collection features some of the most luxurious and exclusive properties in the world, setting the stage for any event a client can imagine. He truly makes a client’s dream a reality. It is a motivating lesson about putting yourself out there, blocking out the negative self talk, and having the courage to simply do it. You really must give it a go. It's all about taking an experience to the next level, and this week it's a David Beahm Experience.

Learn more about David and all of our past guests by visiting TheFlowerPodcast.com

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Visit our latest guest blog post, 2022 Year In Review from Rooted Farmers.

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ASCFG

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Chrysal

Rooted Farmers

Real Flower Business

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The Gardeners Workshop

Alaska Peony Cooperative

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A conversation about flower farming wouldn’t be complete without discussing pricing. Having a pricing structure is vital not only for profit success but as we have discussed many times over the years, pricing can be a major source of stress but with proper structure in place, pricing doesn’t have to be a dreaded part of your flower farm.

This is part 2 of my chat with Kimby Decker of Millsap Farm but now we are joined by Amelia Ihlo, Founder of Rooted Farmers to discuss their approach to pricing and how it has evolved over the years. Amelia will also share a little about the new pricing tool and its functions and why they saw a need for it in the flower market. I know these aren’t always the most fun conversations, but I love Amelia’s helpful attitude and her continuous efforts to make our flower lives more efficient and certainly easier to source and sell flowers.

You can listen to Episode 207 with Kimby by visiting her guest page.

Rooted Farmers has a special offer for our listeners. This year, they are offering $75.00 off any plan you choose. Simply Use the code: TFP23 and enjoy the savings and the flowers. Go to Rooted Farmers and choose the plan that works for you.

Visit our latest guest blog post 2022 Year In Review from Rooted Farmers.

Learn more about all of our past guests by visiting TheFlowerPodcast.com

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Rooted Farmers

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I'm still amazed at how flowers are being used in so many inventive ways! Flowers can be used to create beautiful and one-of-a-kind pieces in everything from fashion and design to art and decor and even edibles. It's exciting to see how one natural element can be used in different ways, and my guest today is known for creating lavish floral designs that look like they were lifted from a classical painting, but with a unique difference...handmade sugar flowers that truly look like real ones.

Natasja Sadi, a well-known floral artist, designs flower arrangements and sculpts sugar flowers from her studio in Amsterdam. She travels the world teaching floral design and sugar flower artistry, and she is now sharing her floral journey on the flower podcast. So let's get started and learn how a quest to pursue nature and a birthday cake sparked her interest in sugar flowers

Learn more about Natasja and all of our past guests by visiting TheFlowerPodcast.com

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If you're looking for a flower farmer in your area try LocalFlowers.org!!

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Rooted Farmers

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Real Flower Business

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The shift from growing vegetables to flowers, or even just adding flowers to your farm's inventory, may appear to be an insurmountable challenge; however, flowers may prove to be an invaluable asset to your growing business.

My guest for this week is going to share with us her experience with expanding the farm to include flowers, as well as what this expansion has meant for the company's sales and their connection to the community.

Kimby Decker, the farm manager at Millsap Farm located close to Springfield, Missouri, is talking about her experience growing flowers on the farm and the natural progression of those flowers into the market. We also have chat about a wonderful addition on the farm, the Pizza Club. The farm’s mission is to grow food and flowers that connect people to community and creation. On this week's episode of the flower podcast, yes, we will be discussing flowers, farming, and pizza.

Learn more about Kimby and all of our past guests by visiting TheFlowerPodcast.com Subscribe on your favorite podcast platform.

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Today my guest is Emily von Trapp and her business is von Trapp Flowers located it Waitsfield Vermont. Emily is the third generation to grow and cultivate on her family’s land and has been selling sustainably grown flowers in Central Vermont for over 25 years. I have to admit that I was amazed at the amount of flowers she produces and I’m thrilled to have Emily this week on The Flower Podcast.

Emily von Trapp is a year round flower farmer and this year she will sustainably grows over 175,000 specialty winter tulips, in addition to many varieties of annual and perennial cut flowers in Waitsfield, Vermont. The daughter of a horticulturist and self-taught master gardener, she grew up surrounded by her parents' gorgeous gardens and blooms at the von Trapp Greenhouse. She has been selling sustainably grown seasonal flowers in the form of Market Bouquets to markets in Central Vermont for over 25 years. Emily sells her flowers to 15 markets and shops throughout Central Vermont and also through a Winter Tulip Bouquet CSA.

Learn more about Emily, von Trapp Flowers, and all of our past guests by visiting TheFlowerPodcast.com

Visit LocalFlowers.org to find flower farmers and ASCFG members in your area.

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As members of the floral community, we can help and inspire one another to grow as individuals and in our respective fields. This week's guest is a great example of the floral community. I had the chance to catch up with Sue McLeary this summer, and now that the publication of her new book is just around the corner, I'm thrilled to have her back on The Flower Podcast. We are discussing The beauty of flowers, the strength of curiosity, the influence one may have on others, and much more.

Sue McLeary has been a guest previously, and I invite you listen to her episodes especially our bonus episode.

Links below:

Susan McLeary: Her Passion with Flowers

Foam Free Design Bonus

The Art of Wearable Flowers

Learn more about Sue and all of our past guests by visiting TheFlowerPodcast.com

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Many flower farmers are expanding into the wedding industry as well as florist that may not have been offering wedding design. I invited Alison Ellis to return to the podcast. Alison is the founder of realflowerbusiness.com, creator of Flower Math, and author of Falling Into Flowers, A step-by-step guide to today’s modern wedding business. She’s a floral designer and educator who teaches florists around the world how to increase their income and find more freedom in their small business with honest, actionable strategies and step-by-step courses. We're discussing how you can use weddings to help supplement a floral farm's income or even become the primary source of revenue for those looking to establish themselves in the wedding industry.

Learn more about Alison and all of our past guests by visiting TheFlowerPodcast.com

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We're also on YouTube!! You can subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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We’re starting our season with Megan Hurley as our very first guest of 2023. Being an entrepreneur may be challenging, particularly when we launch our company out of a deep-seated passion for a particular field, such as flowers, growing, or even the planning of weddings and other events. Megan has the unique blend of a chief operating officer's (COO) brains and a chief executive officer's (CEO) heart. She started off as a wedding coordinator, but quickly expanded into a role that included much more. She specializes in process improvements, leadership coaching, and market innovation as a trusted advisor to entrepreneurs. Megan shares her insightful knowledge and experience in business transformation this week on The Flower Podcast.

Learn more about Megan and all of our past guests by visiting TheFlowerPodcast.com

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This is the time of year we’re all surrounded by people, decorating, shopping for presents, attending parties, and of course, spending time with family. This time of year may be quite tough for some people for a variety of reasons. This week, I contacted Holly Chapple. Holly is well-known for her wedding and events, her Chapple designer community, FlowerStock, her partnership with Syndicate Sales, and so much more.

I'm honored that she's been on our podcast three times before, and this year has been really tough for Holly and her whole family with the loss of her husband Evan in June. Because so many people care about the Chapple family, I reached out to her to ask if she was okay with providing us an update on how they're doing and what's in store for them in 2023.

Today, Holly discusses some of her experiences throughout this crisis, including the process of picking up the pieces and how they're attempting to move ahead. Today isn't so much about flowers as it is about life and coping with enormous loss. Thank you for being so courageous Holly.

Learn more about Holly, her past episodes, and all of our past guests by visiting TheFlowerPodcast.com

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It’s always fun to host florists here on our podcast and I’m really happy to have Alex Vaughan and Quinn Kiesow of FLWR located in Nashville, TN. They both bring years of experience to their shop where Alex is creative director and Quinn works with operations, logistics, and is a general rigging guru. They have a retail flower business that services daily deliveries, wedding and events, and are now starting to grow some of their own products. I’ve first hand seen them in action and have found them to be a true lover of flowers and creators of beauty and I’m thrilled to have them on the flower Podcast.

Learn more about Alex and Quinn and all of our past guests by visiting TheFlowerPodcast.com

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Who doesn’t love an awesome comeback! Although we may not think of a comeback in flowers, I am looking at the mum as the next big flower trend. In years past the chrysanthemum was the staple corsage for homecoming on the football field, and the inexpensive filler for florists.

Today, our domestic flower farmers are working hard to preserve this beauty, and at the same time, they are increasing their production of new varieties and heirlooms. My guests this week, Jessica Hall and Stephanie Duncan of Harmony Harvest Farm share their latest growing season of mums, flower farming, floral frogs, and new mum varieties on the horizon.

In today’s chat:

  • Mums are a perfect extension at the end of dahlia season

  • Heirloom garden mum, royalty free varieties, propagation

  • Keep in mind Early, midseason, and late blooming varieties for planning

  • Remember June 15th is an important date for planning because of day length changes.

  • Don’t let perfect stand in the way of good.

Learn more about Jessica and Stephanie along with all of our past guests by visiting TheFlowerPodcast.com

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I'm overjoyed that urban flower farming is becoming more popular. This week, we're talking with Mimo Davis and Miranda Duschack of Urban Buds City Grown Flowers in St. Louis about how they started on this amazing historic land, creating multiple revenue streams and community impact.

In this episdoe we chat about:

  • How their flower journeys began

  • The history of the land they grow on

  • Pre-pandemic Sales Channels

  • Pivoting through the pandemic

  • Farmers Market Pricing

-ASCFG

  • The importance of using grants

Learn more about Mimo and Miranda with all of our past guests by visiting TheFlowerPodcast.com

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Curate

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Real Flower Business

Society of American Florists

Rooted Farmers

ASCFG

Intrigued Experience Conference

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Today we talking about cooperatives and collectives with two guests that represent a growing segment in our flower farming communities. We’re excited to have Jill Shea of the Connecticut Flower Collective and Justine McFarland of the River City Flower Exchange this week on the podcast. Both manage two different models where farmers are working together to reach their community and area with the flowers they grow. Both Jill and Justine share a their experiences and thoughts for those of you interested in starting a co-op or similar type of model, plus I think if you’re a florist it might give you some insight into how we can help support our flower farmers.

Learn more about Jill and Justine with all of our past guests by visiting TheFlowerPodcast.com

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Hi Flower Friends!! This week we’re diving into The Flower Podcast archive to share one of our episodes from the past! Our episode with Laura Dowling was one our listeners favorites. Laura was the Chief floral designer at the White House from 2009 until 2015. As the creative director for flowers and decor, she managed White House floral design for thousands of official and private events, including state dinners, parties, receptions and large-scale installations like the iconic White House Christmas. Laura has written several books and speaks regularly at flower and garden events and this week she’s on the flower podcast.

Learn more about Laura and all of our past guests by visiting TheFlowerPodcast.com

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I am thrilled to have Dr. Solomon Leong as a guest this week. His honors are most impressive including awards, workshops, exhibits, demonstrations, books, a creative consultant, and extensive media attention. Dr. Solomon Leong AIFD is the director of SOLOMON BLOEMEN, a prominent Hong Kong-based bespoke design firm. As a doctor of philosophy in cultural studies, Solomon offers his understanding of cultures and history in connection to floral art, and we explore his unique approach to floral design and workmanship on this week's Flower Podcast.

Learn more about Solomon and all of our past guests by visiting TheFlowerPodcast.com

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Dave Dowling returns to our podcast this week. Dave has over 20 years of experience flower farming and now works for BaLL Colorlink as an advisor to cut flower growers across North America for small to medium sized farms.

This week it is great to chat with Dave again and discuss the importance of knowing who your customers are before planning your crops. We also chatted about the importance of maintaining quality and standards that your customers can rely on.

Episode 146 contains our first interview with Dave from Season 7.

Learn more about Dave and all of our past guests by visiting TheFlowerPodcast.com

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Our guest this week is Eddie Gordon, third generation farmer at Gordon Skagit Farm known for their amazing collection of heirloom pumpkins that they grow. It was great to hear about how Gordon’s evolved into a destination during this time of year. With over 120 varieties they’re constantly trying new pumpkins for color, texture, and form.

If you haven’t seen Floret’s Favorite Specialty Pumpkin Guide we’re including a link here and on our website on Eddie’s page. It’s a stunning collection of varieties and images sure to get you even more excited about pumpkins.

Learn more about Eddie and all of our past guests by visiting TheFlowerPodcast.com

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Melanie Stapleton is the owner of Cecilia Fox, an award-winning creative floral studio based in Tāmaki Makaurau, Aotearoa (Auckland, New Zealand). Their studio was founded in 2006 on Wurundjeri country in Naarm (Melbourne), Australia, where they have thrived on community and collaboration.

Cecilia Fox is committed to following more sustainable floristry practices. They work with local growers, gardeners and foragers whenever possible, and guide their customers towards what’s in season rather than what’s on trend. They don’t use any floral foam, avoid plastics and all their carefully sourced materials are composted at the end of their lives.

Melanie is an Ambassador of the Sustainability Floristry Network and practices foam free designs. It was great to finally connect with Melanie and hear her journey to sustainability, her experiences starting her business over again, and so much more.

Learn more about the Sustainable Floristry Network

Episode 159 Sustainable Foraging with Becky Feasby of Prairie Girl Flowers

Learn more about Melanie and all of our past guests by visiting TheFlowerPodcast.com

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This week’s guest is Steve Kaufer also know as Sunflower Steve. It was great to learn more about Steve’s flower journey, his cut flower farm, and the discovery of the new sunflower he’s developing.

Steve shares about the various crops they grow, how they harvest and process sunflowers, and the process of developing new sunflowers.

Learn more about Sunflower Steve and all of our past guests by visiting TheFlowerPodcast.com

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This week’s guest is Amanda Luu, owner of Studio Mondine. Studio Mondine is a San Francisco based floral design studio which seeks to balance the simplicity of Japanese ikebana with the abundance of western style flower arranging. It was wonderful to learn about how Amanda found her way into the floral world and how Studio Mondine has grown.

Amanda shares about the strengths of her team, the art behind Ikebana, creating a suitability impact report for their business, and so much more.

Learn more about Amanda and all of our past guests by visiting TheFlowerPodcast.com

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In this week’s episode of The Flower Podcast, Scott shares many of the Superpowers of Flower Farmers. There are countless benefits for utilizing local flower farmers for florists and wedding professionals.

Benefits Scott shares:

Environmental

Ability to cut flowers at the best cut stage

Growing a wide variety of flowers

Specialize in seasonal flowers

Taping into popular colors

Pivoting with crops more easily

Embrace new flower trends

Learn more about all of our past guests by visiting TheFlowerPodcast.com

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Creative entrepreneurs often have challenges balancing their creativity with the demands of day to day business activities. Our guest this week has more than 30 years experience designing, managing and marketing her own floral business. Christi Lopez AIFD EMC now helps coach floral entrepreneurs by helping them overcome negative mindsets and other obstacles that hold them back from growing their business to their full potential.

In this episode we have fun chatting about starting new habits for business growth, growing our own potential, and how to get the yes when selling weddings, events, or flowers in your flower shop or farmers market.

Learn more about Christ, her business, and all of our past guests by visiting TheFlowerPodcast.com

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Jacin Fitzgerald Events began in 2009 and has grown to be included on the list of the “World’s Top Planners” year after year. Jacin truly has a passion for planning and designing extraordinary events and celebrations around the world.

I’m so happy to have had the opportunity to connect with Jacin while I lived in Atlanta, where she lives too. She truly has a gift for hospitality and a love for flowers. She is respected by her piers and clients for producing luxury weddings and events with attention to every detail.

Jacin shares her story of how she began her flower journey and the challenges she overcame growing her business and luxury brand.

Learn more about Jacin and all of our past guests by visiting TheFlowerPodcast.com

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Brenna Quan is a designer who loves the creative aspect of floristry. Her artistic expression developed in her youth, studying dance and theatre, which eventually landed her on stages across the United States and Canada as a professional dancer and choreographer. It was during this time she discovered the real emotional connection between flowers & the human spirit, sparking her interest in developing the skills needed to create this form of art.

With years of experience in retail, wholesale, weddings and events, she is now an award-winning floral artist and educator based in Vancouver, Canada. Brenna is recognized for her detailed design work in public exhibitions such as Fleurs de Villes shows, as well as imaginative pieces shared in demonstrations, on her social media platform and in various floral art book compilations. As a competitor, some notable accolades include 1st place in the 2016 & 2019 Pacific NW Design Competitions, 1st place in the 2019 Maple Leaf Cup & the first runner up in 2016 Gateway to the Americas Cup, representing Canada.

An active member of the American Institute of Floral Designers, Brenna has been a main stage presenter for the National Symposiums in 2016 and also this past July in Las Vegas. She has been a regular contributor to Florists’ Review magazine, Fleurvana Summits, Hawaii Floriculture & Nursery Association’s Wedding Celebrations webinars and other educational video series. Knowledge sharing, inspiring creativity and evolving her style and design methods keep her energized!

Learn more about Brenna and all of our past guests by visiting TheFlowerPodcast.com

Some of the other designers mentioned in this episode. These are the links to their episode on The Flower Podcast.

Hitomi Gilliam AIFD

Eric Tanouye, Green Point Nursery

Susan Mcleary

Joyce Mason-Monheim AIFD

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My guest this week is Bailey Hale and he has been on my guest bucket list since the very beginning of our podcast 4 years ago. So you can imagine how excited I was to sit down for an interview at the ASCFG conference earlier this month. Bailey is no stranger to the cut flower community and his passion for flowers, farming, and introducing new cut flowers is inspiring. He shares about the beginnings of Ardelia Farm and Company, Farmer Bailey Plugs, and their move to Portugal on today’s episode of The Flower Podcast.

Learn more about Bailey and all of our past guests by visiting TheFlowerPodcast.com

We also spoke about previous guests Frank and Pamela Arnosky of Episode 142 from last summer. A great listen!!

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Our guests this week are Ace Berry AIFD PFCI and Patience Pickner AIFD PFCI, both are florists in different part of our country and have teamed up to offer a learning experience called Inspired Design. The episode is packed with sound insights into their own floral experiences and the lessons they’ve learned while growing their florist businesses and paying their opportunities forward.

Ace Berry AIFD, PFCI, CFD, TMF, worked in the oil fields of Texas for 5 years before finding his true passion .....FLOWERS!!! He recently opened his own Floral shop in Fulshear, Texas. He Earned his Texas Master Florist in 2012 and has travelled the country taking classes and working with some of the best designers in the world! Ace was also cast on Reality show Full Bloom which is a floral competition on HBO Max where Ace was the runner up.

Patience Pickner AIFD, PFCI, SDCF lives in Chamberlain SD, a picturesque town located on the banks of the beautiful Missouri River. Purchasing a bankrupt flower shop in 1998, she quickly turned it around by specializing in customer service, super fresh flowers and unique designs....and also by adding lots of wonderful home décor items.

Learn more about Ace and Patience with all of our past guests by visiting TheFlowerPodcast.com

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Last week I had the opportunity to meet my guest this week at the ASCFG conference. I can say that he genuinely is making every effort to impact the community that he chose to make home in the south-side of Chicago. Quilen Blackwell and his wife Hannah, are the founders of Chicago Eco House and Southside Blooms in the Englewood area of Chicago where they have encountered hardcore inner-city poverty and it’s effect specifically on the young residents there. Today Quilen shares how his passion for the inner city became the foundation for the organization that brings life to people by sowing love into a community through flowers.

Learn more about Quilen and all of our past guests on TheFlowerPodcast.com

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Hi! I’m Scott Shepherd and I want to welcome you to this special episode of The Flower Podcast, where I have conversations with floral professionals from farmers to florists of all kinds.

We’ve been on our summer break and I’m really excited for the beginning of our new season next week and wanted to share my conversation on Instagram with Ellen Frost of Local Color Flowers.

During the recent strikes in Ecuador, with all of its supply distributions issues, Ellen and I connected and thought it would be a good time to chat about sourcing, growing, and selling local garden roses.

If you’re new to our podcast Ellen shares her story and love of local flowers on Episode 106 which released in the fall of 2020. She always has great insights since she operates her floral business using local blooms exclusively. I was happy when Ellen reached out to me and wanted to go LIVE on Instagram sharing her experiences working with local roses and rose growers.

Next week launches our new season and I want to invite you to subscribe to our podcast on your podcast app of choice. It’s hard to believe that we just had our 4 year anniversary and so excited to have you as part of our life. You can learn more about all of past guests, including the original episode with Ellen, and all of our blog posts at theflowerpodcast.com

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My guest this week is Kimberlee Mitchell owner of Botanica Floral located in Atlanta, Ga. She has been a part of the floral community for over 20 years and has been fortunate to grow her business to include 5 star hotels and work within the film industry. Kimberlee has been working on many major films including the recently released new HBO movie of Father of the Bride as well as several TV series many of which can be found on Netflix.

We had a great chat about how she buys her flowers for her hotels and movies, she also shares tips for helping flowers last longer, and the importance of perseverance.

Learn more about Kimberlee and all of our past guests on TheFlowerPodcast.com

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This week’s guest is Morgan Sharpe of Creekside Flower Farm located in the Chattanooga, TN area. Morgan shares how she learned the power in place and belonging to the land. As a farmer florist, Morgan both grows and designs flowers for the community she’s been cultivating for 6 years.

In this episode, we discuss the importance of connecting to a place, the land, and a community. Morgan shares about her finding, buying, and financing her new farm and the process of starting over on her own property.

Learn more about Morgan and all of our past guests on TheFlowerPodcast.com

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Our guests this week are Shannon and Mike Farrell owners of Shamrock Farm on Vancouver Island In British Columbia, Canada. They began growing vegetables almost 30 years ago and added flowers about 8 years into farming and haven’t looked back since.

I’m grateful for the Farrell’s willingness to share about their addition of farming flowers, farming practices, growing lavender, the importance of crop diversification, and so much more.

Learn more about Shannon and Mike and all of our past guests on TheFlowerPodcast.com

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This weeks guest is Dr. Jim DelPrince, a horticultural specialist with Mississippi State University Extension. Jim has taught floristry at MSU, won the award of service to the floral industry in 2016 from AIFD, he’s coauthored books on floral design, interior plantscaping, floristry history, and floristry terminology just to name a few. His research continues and benefits cut flower and cut ornamental foliage growers and producers directly in Mississippi, and throughout the Southeast. In addition, Jim is an incredible advocate for floral educators and education. Jim the team at MSU, continues to created valuable resources for florists and flower farmers.

Learn more about Jim and all of our past guests on TheFlowerPodcast.com

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My guest has developed something she calls ‘flowers from the heart’ where the flowers continuously guide her.

Gabriela Salazar feels that flowers are not just beautiful too arrange but working with them also teaches you how to be patient, kind, resilient, and graceful, offering immeasurable life lessons.

Yes, Gabriela Salazar of La Musa De Las Flores in beautiful Mexico is back for a brand new chat. She is passionate about teaching others how to grow and design with flowers, and one of the topics we chat about is Heartfelt Floristry, a floral design school where students from all over the world join together to learn her intentional, sustainable floral design style. I am excited to chat once again with Gabriela and know you will be inspired by her love of people and flowers.

Follow this LINK to listen to Gabriela’s first episode with The Flower Podcast.

Learn more about Gabriela and all of our past guests on TheFlowerPodcast.com

Visit our latest blog post about the Top Reblooming Bearded Iris.

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This week’s episode is for florist, flowers farmers, and flower enthusiast. I’m excited to chat with Liz Schmidt of Schreiner’s Iris Garden all about bearded iris, also known as Iris germanica. Can you imagine being born into a family business that’s passion is for the Bearded Iris? My guest this week is following in the foot steps of her father and grandfather helping to lead Schreiner’s Iris Gardens into the future by partnering with several other family members. I feel like we have something in this episode for everyone. History of a wonderful family business, learning more about a beautiful flower, and how we can all incorporate bearded iris into our everyday life and business.

In this episdoe we chat about:

  • The history of Schreiner's Gardens

  • How to grow bearded Iris

  • How to care for cut bearded iris

  • Reblooming bearded iris

Learn more about Liz and Schreiner’s Gardens and all of our past guests on TheFlowerPodcast.com

You can also visit our latest blog post about reblooming bearded iris.

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Happy Mother's Day!! This week on The Flower Podcast we’re replaying our Mother's Day Special from back in Season 2. It was great to interview the Mother’s of four of our past guests. So for this week’s episode, we are fortunate to host the Mother’s of Ashley Woodson Bailey, Jacin Fitzgerald, Amy Osaba, and Sarah Bagle. Learning about the early life of these amazing creative entrepreneurs was great fun. These are the links to their past episodes. Ashley Woodson Bailey

Jacin Fitzgerald

Amy Osaba

Sarah Bagly

Learn more about all of our past guests at TheFlowerPodcast.com

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Christine Chitnis is our guest this week. She’s a writer and photographer based in Providence, Rhode Island. The author of four books—including Patterns of India (Clarkson Potter, 2020)—and a contributor to publications including the New York Times, Elle, Martha Stewart Living, and Boston Globe, Christine has not only earned a reputation as a multi-talented storyteller, but also as a trusted strategist in the lifestyle publishing sector and she is here today to share her floral journey. It was great to chat about her work in public relations, writing for magazines, books, and so much more. Christine is a wealth of knowledge and experience in PR for any size company or farm. I hope you enjoy and learn more about this important part of growing your business.

Learn more about Christine and all of our past guests on TheFlowerPodcast.com

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Our guest this week is Carlos Franqui, the Founder and Creative Director of Floratorium a NYC high-end flower studio that specializes in conceptualized silk flowers installations that are meant to excite, delight, and elevate guest experiences for brick and mortar hospitality and retail destinations. Floratorium opened in 2014 when Carlos saw a need to enliven physical spaces with head-turning displays. Their clients have included names like Versace, Beyonce, Intermix, NYC Garment District, and so much more… We’re excited to have Carlos as our guest this week to learn more about the grand installations that he and his team with Floratorium create.

Learn more about Carlos and Floratorium with all of our past guests on TheFlowerPodcast.com

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Our guest this week is Briana Bosch of Blossom and Branch Farm. Briana shares the story of how they started their flower farm and began the regenerative process. We discuss the use of organic practices, carbon sequestration, and the importance of protecting peat. Learn more about Briana and all of our past guests on TheFlowerPodcast.com

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This week we're replaying our episode from Season 2 with Maxine Owens of Maxine Owens Designs. Maxine shares her story and travels with flowers this week on The Flower Podcast.

Scott and Maxine chat about her love of nature, movement, color, and texture that inspires the work of this southern creative. We chat about the importance of connecting with her clients, investing in your education, and understanding that your floral journey is a marathon not a sprint.

Learn more about Maxine and all of our past guests on TheFlowerPodcast.com

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The conversation of sustainability is growing and I am thrilled to have TJ McGrath as my guest this week. From his home studio in New Jersey, TJ conducts workshop, private lessons, and prefers to focus on exploring floral design a seasonal and artistic expression. A champion voice of sustainable flowers and supporter of locally grown flowers, TJ shares his techniques and tools for creating sustainable designs, working with seasonal and local flowers, and you are in for a treat as TJ shares his secrets for creating the beautiful images we see on Instagram.

Learn more about TJ and all of our past guests on TheFlowerPodcast.com

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My guest this week is Ryan O’Neil, creator of Curate. You’ve heard me speak of Curate as a new sponsor of The Flower Podcast and I am glad to finally chat with Ryan about why he created Curate and how this florist software can be a powerful tool for your business and not only florist but event planners, caterers, and venue management. Today we talk about the importance of transparency and creating systems to help the workflow in your business.

Save 20% on your first year. Let them know you heard about there offer on The Flower Podcast. Visit Curate.co/flower

Learn more about Ryan and all of our past guests on TheFlowerPodcast.com

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Our guest this week is Charlotte Smith and she teaches farmers the skills they need to make money on their farms AND live calm, balanced lives through mindset coaching. Going against what most of us have been taught, Charlotte coaches in 13 countries to build successful profitable farms while also getting out from feeling overwhelmed, stressed and anxious. In 2016, Charlotte was named one of the Top 25 Most Influential Women in the World in Food and Agriculture by the non-profit, Food Tank and she is giving us a little dose of her coaching today on The Flower Podcast.

Learn more about Charlotte and all of our past guests on TheFlowerPodcast.com

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Florabundance, Inc.

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Rooted Farmers

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Adam and Jenn O’Neal cultivate farm fresh flowers at PepperHarrow, their 20-acre farm in Winterset, Iowa. Their farm is described as an idyllic setting, sitting on a beautiful plateau above the Middle River Valley, nestled among the historic covered bridges and gorgeous rolling hills of Madison County. Jenn and Adam are decade long cut-flower farmers, co-authors, and recognized speakers on cut-flower gardening, and they are sharing all about their small farm with a big dream today on The Flower Podcast.

Our conversation includes:

  • The value of creating living spaces for photographers

  • Agritourism can provide additional sources of revenue

  • Growing your business slowly and deliberately

  • The importance of keeping workshops and classes small

  • And so. Much more!!

Donate to PepperHarrow Farms!

Learn more about PepperHarrow and all of our past guests on TheFlowerPodcast.com

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ASCFG

Florabundance, Inc.

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Rooted Farmers

Real Flower Business

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This week we were planning on airing our conversation with Jenn and Adam O'Neal of PepperHarrow Farm in Winterset, Iowa. Saturday a tornado hit their farm destroying all of the structures and greenhouses, except their home. Their family is safe thankfully, but it will take some time to rebuild eventhing that they've created. We will share their interview sometime in the future, but for now you can use the link below for donations to their business as they pick up the pieces and rebuild.

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Today’s episode is all about Flower Business with Alison Ellis. In case you aren’t familiar with Alison, she is the founder of realflowerbusiness.com, creator of Flower Math, and author of Falling Into Flowers, A step-by-step guide to today’s modern wedding business. She’s a floral designer and educator who teaches florists around the world how to increase their income and find more freedom in their small business with honest, actionable strategies and step-by-step courses. She is no stranger to talking business for florists and we’re excited to have her on The Flower Podcast. Learn more about Alison Ellis and all of our past guests on TheFlowerPodcast.com!!

Also Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Stitcher, Amazon Music, Gaana, and many more!

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ASCFG

Florabundance, Inc.

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Rooted Farmers

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This week I am excited to share a roundtable discussion with not only the founder of Rooted Farmers, but with a flower farmer and a florist so in essence we have a view from every angle. I’m excited to welcome Rhea Calpeno of Photosynthesis Floral Design and Lillian Calhoun of Calhoun Flower Farms. We really dive into each side of using the Rooted Farmers network and the benefits of using the online marketplace.  

Learn more about Rooted Farmers and all of our past guests on TheFlowerPodcast.com

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Florabundance, Inc.

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Rooted Farmers

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Our guest this week is Felicia Alvarez of Menagerie Farm and Flower. She shares her love of fragrant garden roses through her sustainable farming practices, her specialty farm nursery, and helping others through online learning and in person workshops through the Menagerie Academy. Today’s episode is packed full of growing tips , how-to’s and why’s from Felicia. Learn more about Felicia and all of our past guests on TheFlowerPodcast.com

Also Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

Here's the link for our episode last year with Adrienne Ryser.

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ASCFG

Florabundance, Inc.

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Rooted Farmers

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This week we’re talking about having fun and an efficient flower farm on The Flower Podcast. My guest shares successful flower farming in a relatively small space. It’s not always about the acreage but about efficiency, productive crops, and having fun while growing. Canadian Antonio Valente shares how his love of flowers as a child grew into his now thriving flower business on the same ground that his father and grandfather grew their vegetables on. I believe we sometimes get lost in the grand plans and forget about the practical and simple approach to growing.

Subscribe on your favorite podcast app and listen to all of our previous episodes!

Learn more about Antonio and all of our past guests on TheFlowerPodcast.com

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Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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Florabundance, Inc.

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Rooted Farmers

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Semia Dunne is the founder and President of Semia Floral Studio located in Providence, Rhode Island. She opened her studio in 2000 and has specialized in wedding and large event floral design for the past 21 years. In 2013 she was named as one of the top 62 floral designers in the Martha Stewart Wedding Magazine. Her inspiration comes from nature and her love of growing flowers that began as a child with her mother. In 2017 she opened her sister company, The Floral Reserve, which is a floral wholesale company that serves the floral trade as well as local flower farmers. Subscribe on your favorite podcast app and listen to all of our previous episodes!

Learn more about Semia and all of our past guests on TheFlowerPodcast.com

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Rooted Farmers

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Our guest this week is Jessica Aguilera and she is an advocate for supporting locally grown flowers in Australia. An entrepreneur specializing in events, marketing and styling, creating the Newcastle Food and Flower’s Market, and The School of Floral Design in Newcastle, my guest has a passion for mentoring and sharing her knowledge, empowering her students, and the vision for Australia’s vibrant floral industry. Now she’s also connecting florists and farmers in the industry from the ground up with her latest initiative called The Flower Farm Collective. Subscribe on your favorite podcast app and listen to all of our previous episodes! Learn more about Jessica and all of our past guests on our Guest Page!

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The Flower Podcast on YOUTUBE!

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Creating Beauty in the World with Flowers with Kelsea Olivia, Founder of East Olivia

“Beauty is not a luxury, it is a human need.” Kelsea Olivia

Kelsea Olivia, is a NYC-based, California-born, wild-hearted entrepreneur. Motivated by her lifelong dream to create beauty in the world, Kelsea and her women-led boutique creative agency, East Olivia, harness their talents to conceive, design and build one-of-a-kind floral works.

Kelsea and Scott discuss running a business with integrity, taking care of your employees, pricing, client relations and much more in this week’s episode.

Subscribe on your favorite podcast app and listen to all of our previous episodes! Learn more about Kelsea and all of our past guests on TheFlowerPodcast.com

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Visit The Flower Podcast Blog!

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This week our guest is Becky Feasby of Prairie Girl Flowers in Calgary, Canada. Becky creates weddings and events with sustainable practices. In fact, Becky is the Canadian Ambassador for @sustainablefloristry and shares her knowledge and experiences through workshops and social media. She also is currently studying for her Masters degree in Sustainability at Harvard University.

Some of the topics we cover in this episode include, responsible foraging, avoiding invasive species, practicing sustainable design, and so much more.

Learn more about Becky and all of our past guests on TheFlowerPodcast.com !

Check out our past episode with Tobey Nelson to learn more on the topic of sustainable floristry.

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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Visit The Flower Podcast Blog!

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The Gardeners Workshop

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Florabundance, Inc.

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We’re excited to have Georgia Monroe of Basecamp Farms return to The Flower Podcast as our guest this week. Earlier in the year we recorded one of our first episodes and at that time we recorded a part 2. In this episode we’re chatting about many of the lessons that Georgia has learned while flower farming on her nine acres. Our topics include the hidden costs in flower farming, pricing, hiring employees, and more.

Listen to all of Georgia’s episodes on The Flower Podcast.

Learn more about Georgia and all of our past guests on TheFlowerPodcast.com

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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Visit The Flower Podcast Blog!

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The Gardeners Workshop

ASCFG

Florabundance, Inc.

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This week we’re excited to share our interview with Monica Michelle, one of the founders and CEO of BloomTV. It was great to learn about how her love of flowers started and how she came up with the idea for creating a streaming service all about flowers. Follow the link below to sign up for the beta program and learn more about all of the great flower content that will be releasing later this Spring.

Sign up for BloomTV here!

Learn more about Monica and all of our past guests on TheFlowerPodcast.com

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

Also Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Stitcher, Amazon Music, Gaana, and many more!

Visit The Flower Podcast Blog!

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Garden Roses Direct

Accent Decor

The Gardeners Workshop

ASCFG

Florabundance, Inc

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We're excited to replay one of the most popular episodes from Season 2 this week!

Shane Connolly, Owner of Shane Connolly and Company, chats with Scott Shepherd this week on The Flower Podcast. He discusses the wedding he designed for the Duke and Duchess of Cambridge, his love for the meaning of flowers, and his passion for creating foam free designs. Shane is a wealth of knowledge and experiences. Be sure to subscribe and follow wherever you listen to podcasts.

Listen to our interview where Shane and Scott chat about Constance Spry.

Learn more about Shane Connolly and all of our past guests at TheFlowerPodcast.com

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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See our latest Blog on TheFlowerPodcast.com.

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ASCFG

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This week we’re talking about the relationship between flower farmers and floral wholesalers with Gretel and Steve Adams owners of Sunny Meadows Flower Farm. I’m glad we were able to continue the conversation from last week. I hope you find our conversation helpful as you market the flowers you grow. Also, if you missed our episode last week it’s definitely worth going back to listen too.

Gretel and Steve own Sunny Meadows Flower Farm in Columbus, Ohio. Their flower journey started in 2006 with a combination of veggies and flowers and has now grown into 100% flower focused production in a combination of field, greenhouse, and high tunnel production.

Learn more about Gretel and Steve and all of our past guests at TheFlowerPodcast.com

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See our latest Blog on TheFlowerPodcast.com.

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Our guest this week are first generation flower farmers dedicated to producing sustainabl and domestically grown fresh cut flowers. Gretel and Steve Adams share their passion for farming and helping others fulfill their dreams of building a successful flower farm. We are chatting tunnels, specialty crops, staffing, multiple outlets, consumer awareness and much more. Gretel and Steve own Sunny Meadows Flower Farm in Columbus, Ohio. Their flower journey started in 2006 with a combination of veggies and flowers and has now grown into 100% flower focused production in a combination of field, greenhouse, and high tunnel production. Learn more about Gretel and Steve and all of our past guests at TheFlowerPodcast.com

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

Also Subscribe on your favorite podcast platform. We are available on Apple Podcasts, Spotify, Stitcher, Amazon Music, Gaana, and many more!

See our latest Blog on TheFlowerPodcast.com.

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My guest this week has created stunning events in the US and around the world. Alicia Rico of Bows and Arrows Flowers is dedicated to the creation and communication of beauty via the art of floral and event design. They’ve been featured in Martha Stewart Weddings, Harpers Bazaar and Magnolia Journal, and many more publications.

Their floral designs are inspired by art, landscape and culture with attention given to every detail. We chat about several topics from time management, budgets, staffing, sourcing flowers, working with wedding planners, and a lot more.

Learn more about Alicia and all of our past guests at TheFlowerPodcast.com

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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See our latest Blog on TheFlowerPodcast.com.

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Florabundance, Inc.

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This week, it’s time for a little Biology lesson. Do you ever wonder how a new plant variety comes to be? Well, it’s a pretty good possibility that some of these plants come from the lab and greenhouses at Garden Genetics. That’s right. Today we are discussing the genetics of plants and beautiful flowers.

My guest received his Bachelor’s in Biology, a Master’s in Horticulture (plant Breeding) from Purdue University, and his Ph.D in Genetics from Penn State. He is a geneticist, plant breeder, inventor of 51 new plant varieties to date, founder of Garden Genetics and today he is my guest. I am chatting with Dr. Rick Grazzinni and it’s all happening this week on The Flower Podcast.

Learn more about Rick and all of our past guests on TheFlowerPodcast.com

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Florabundance, Inc.

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The Gardeners Workshop

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My guest this week brings the experience of specialty cut flower growing & fine floral design together with a motto to grow the kind of flowers that could literally stop people in their tracks.

After a few Kentucky bourbon toasts on a porch one summer evening between friends was the beginning of this idea to grow the best. That was the beginning of Three Toads Farm which produced some of biggest and boldest Oriental lilies along with other heirloom flowers. This farm has been called one of the top 10 farmer florists in the country by Martha Stewart Weddings.

I’m excited to be chatting with Val Schirmer owner of Three Toads Farm, upcoming President of Association of Specialty Cut Flower Growers, and creator of her first online course for The Gardener’s Workshop all about bulb forcing. Today we’re talking about growing lily’s, forcing season bulbs, benefits in joining the ASCFG, and so much more.

Learn more about Val and all of our past guests on TheFlowerPodcast.com

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Our guest this week is Jenn Sanchez located in Oxnard, California producing work from her home studio as well as taking jobs on the road to destination events, photoshoots, and workshops across the country and around the world. Drawn to curious flowers and foliages, she sources from an array of unexpected places to achieve her imagined designs. Farmers market fruits as edible accompaniments to centerpieces, overgrown forgotten grasses in back alleyways, and trimmings from her home garden that add just the thing to make the bridal bouquet sing.

If you’re a wedding florist or farmer florist, today’s episode has great perspective and insight from Jenn’s 8 years of experience bootstrapping her floral business and growing it to what it is today.

We chat about setting boundaries with customers and for family, IG for marketing, and so much more.

Learn more about Jenn and all of our past guests on TheFlowerPodcast.com

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The Flower Podcast Blog

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My guest this week is Phil Rulloda, widely acclaimed leading floral designer, educator, and commentators with AIFD, AAF, and PFCI certifications. He has been a featured speaker and designer for the floral industry all over the world. His record of first place wins in national and international floral design competitions is unmatched by his peers. At the age of 79 he still shares everything he knows with his students at his school the Southern California School of Floral Design.

Phil was invited to the White House to assist in Christmas decorating and has visited many foreign countries at the invitations of heads of State.

He’s also judged the Tournament of Roses Parade, contributed to the 1984 Summer Olympic Games in LA, and many other countless awards and opportunities.

We’re honored to have him on The Flower Podcast this week to share from his vast life experiences and talent. We cover many topics from where to begin as a floral designer to the importance on mindset as you approach life’s challenges.

Learn more about Phil and all of our past guests on TheFlowerPodcast.com

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The Flower Podcast Blog

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Our guest this week is Bethany and Charles Little of Charles Little and Company. Charles began farming his 35 acres in 1986 and Bethany became the Co-owner in 1998. Their farm is located in Eugene, Oregon.

It was great to chat about how the business started by growing and supply naturally dried flowers to florists all over the US.

This week we chat about:

  • the basics of how to dry flowers

  • cut stages for drying flowers

  • why grow perennials and woody’s

  • what to look for when you choose your flowers to grow

  • and so much more

Learn more about Charles and Bethany Little and all of our past guests on TheFlowerPodcast.com

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The Flower Podcast Blog

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In 2017, Kristen Alpaugh stepped away from the corporate world to pursue her passion as an artist. Inspired by the impermanent beauty of flowers, Kristen's colorful and boundary-bending work is redefining the space where floristry and botanical art meet. You've probably seen Kristen's work on Season 1 of HBO's Full Bloom, on multiple celebrity instagrams and in some of your favorite music videos with artists like SZA, Katy Perry and Doja Cat donning her wearable floral designs. Kristen is also the founder of Haus of Stems, a botanical art company that sells Irithurium (that's iridescent anthurium) to florists and non-florists nationwide.

It was great to chat about Flwr Pstl and Haus of Stems. Both of Kristen’s businesses offer creative inspiration to floral designers and botanical artists. She generously shares about her story growing up and her love for art.

Kristen chats about the importance of never giving up and the need to never stop experimenting. Also, don’t ever sell yourself short, you find the magic when you push through the challenges that life gives you.

We mentioned in our episode a past interview with Ashely Woodsen Bailey and wanted to share a link.

Learn more about Kristen and all of our past guests on TheFlowerPodcast.com

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Follow the link to the latest blog post by The Flower Podcast!

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Today’s guest this week is no stranger to the cut flower industry! Dave Dowling began flower farming in Maryland 20 years with field, high tunnel, and greenhouse production, producing flowers year round. Dave closed his flower business and began working for Ednie Flower Bulb in 2014, which then became a division of Gloeckner in 2016, and now works for Ball ColorLink as an advisor to cut flower growers across North America for small to medium sized farms. In addition he’s been a very active member of the ASCFG for many years and today we’re really glad to be back with Dave Dowling on The flower Podcast.

In this episode we talk about:

  • There’s room for more flower farmers!

  • You don’t have to be the cheapest!

  • Plant more than you need!

  • Extending your season!

…..and so much more!

Learn more about Dave and all of our past guests on TheFlowerPodcast.com

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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The Flower Podcast Blog

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Our guest this week is Amy Marella, owner of The Hidden Garden in LA, California. She started her business in 1999 and this week she shares her story about starting her business and grown it to what it is today.

We talk about hiring the right people to support the business, growing several revenue streams, the importance of networking, flower guarantees, and so much more.

Learn more about Amy and all of our past guests on TheFlowerPodcast.com

Subscribe to our YouTube Channel for access to all of our Zoom chats, tutorials, IG Lives, and video extras.

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Check out The Flower Podcast Blog!

Thankful for our Sponsors of The Flower Podcast

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Garden Roses Direct

Florabundance, Inc.

The Society of American Florist

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This week on The Flower Podcast, we’re chatting with Sarah Daken and Tom Precht, Founders of Grateful Gardeners. Disenchanted with their corporate careers, Sarah and Tom desired to go back to the basics and to be stewards of the environment and have committed themselves to farming beautiful flowers through sustainable practices.

Learn more about Sarah and Tom and all of our past guests on TheFlowerPodcast.com

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The Flower Podcast Blog

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FlowerSchool NY

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With over thirty years of experience in the retail floral market and floral education field and now utilizing his experience to provide education and instructional design programs, Jackie Lacey, AAF, AIFD, PFCI, CFD discusses the benefits of becoming certified through AIFD and floral education, the state of the floral industry and adapting your business, being profitable, and much more.

Learn more about Jackie and all of our past guests on our website TheFlowerPodcast.com

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The Flower Podcast

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We’re excited to share our interview with Pamela and Frank Arnosky. They bought their farm in 1989 and began growing cut flowers in 1993 in the Texas Hill Country. They have been sharing their story and experience with flower farmers for almost 30 years.

We discuss why it’s so important to practice good post harvest methods, growing flowers year round, and so much more!

Learn more about The Arnosky’s and all of our guests on TheFlowerPodcast.com.

Subscribe to The Flower Podcast on Apple Podcasts, Spotify, Gaana, Amazon Music, Audible, and more. It’s free and we want to help encourage you in your flower journey.

Many of our episodes are on YouTube with extra contentfrom out sponsors and guests. Visit The Flower Podcast Youtube Channel for additional resources.

You can also visit TheFlowerPodcast.com to visit The Flower Podcast Blog!! We create special content for our flower family. Full of inspiration and tips!

Thanks to our Sponsors!

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How to find your style! Our guest this week is Jean-Pascal Lemire and he founded his floral company in the fall of 2010 in Montreal, CA. He was recognized for his talent and breathtaking designs. In 2017 he moved to Southern California and started Jean-Pascal Florist, where he now creates beautiful designs for the upscale Los Angeles area. I was excited to see the opening of his new store when I was in California last month and this week Jean-Pascal is on The Flower Podcast.

Jean-Pascal discusses:

-People have different learning styles.

-It’s good to work for different florists for experience.

-Social Media is important, but not everything.

….and so much more.

Learn more about Jean-Pascal and all of our guests on TheFlowerPodcast.com.

Subscribe to The Flower Podcast on Apple Podcasts, Spotify, Gaana, Amazon Music, Audible, and more. It’s free and we want to help encourage you in your flower journey.

Many of our episodes are on YouTube with extra content from out sponsors and guests. Visit The Flower Podcast Youtube Channel for additional resources.

You can also visit TheFlowerPodcast.com to visit The Flower Podcast Blog!! We create special content for our flower family. Full of inspiration and tips!

Thanks to our Sponsors!

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Florabundance, Inc

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Scott Shepherd celebrates our Third Anniversary with The Flower Podcast. Finding ways to educate, encourage, and inspire the floral community is still the driving desire of Scott. As Season 7 starts, we hope to find new ways to connect with our listening audience and help you grow your business.

This week Scott shares a little about how the podcast started and how his vision grew to help floral artists and farmers through sharing the stories of others around the world.

Subscribe to The Flower Podcast on Apple Podcasts, Spotify, Gaana, Amazon Music, Audible, and more. It’s free and we want to help encourage you in your flower journey.

Many of our episodes are on YouTube with extra content from out sponsors and guests. Visit The Flower Podcast Youtube Channel for additional resources.

You can also visit TheFlowerPodcast.com to learn more and see images from all of our guests. Including The Flower Podcast Blog!! We create special content for our flower family. Full of inspiration and tips!

Thanks to our Sponsors!

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In celebration of American Flowers Week, we’re replaying our episode from last year with Martha Lojewski, manager with the Alaska Peony Cooperative. Peony season is beginning this week with tens of thousands of stems being harvested over the course of the next month and a half. I can’t wait to dive into my chat with Martha Lojewski. This remote part of our country is the last haven for this majestic flower once the regular season comes to an end towards the end of June.  

If you’re a flower farmer or you just plain love peonies I think you’re going to enjoy this weeks episode on The Flower Podcast! You can learn more about Martha and all of our other guests at TheFlowerPodcast.com !

Visit our YouTube Channel to see all of last years videos with the Alaska Peony Cooperative!

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We’re chatting with Canaan Marshall this week on The Flower Podcast! Canaan has been featured in Southern Living, Modern Luxury, and Flower Magazine, and today he shares how he began his floral journey and his latest adventure on HBO Max’s new season of Full Bloom.

Learn more about Canaan and all of our past guests at TheFlowerPodcast.com.

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Recently, Scott had the opportunity to participate in a conversation with Hitomi Gilliam, AIFD, for her Patreon Group. Hitomi has been featured on The Flower Podcast twice so this isn’t a chat about her floral journey, but it is great dialogue between Scott and Hitomi discussing numerous topics relevant to the floral industry. it was great having Hitomi interview Scott because the chat is so rich in ‘real talk’. Hitomi is an amazing educator and brilliant visionary in floral design.

Invest in yourself through education from the very best. Hitomi’s Patreon Group is filled with great, creative content and instruction and a wonderful source of virtual meet-ups, videos, workshops and much more. With memberships perfect for any budget, be sure to explore the options to Hitomi’s Patreon.

Also, you can find the links to Hitomi’s episodes on the The Flower Podcast and her Patreon Page.

Links:

Hitomi Podcast Episode Guest Page

Hitomi Patreon Page

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I am loving Clubhouse and the great conversations with floral professionals and flower farmers.

This week on The Flower Podcast, this episode is a recording of my Clubhouse chat with Sarah Daken and Tom Precht, Founders of Grateful Gardeners. Disenchanted with their coorporate careers, Sarah and Tom desired to go back to the basics and to be stewards of the environment and have committed themselves to farming beautiful flowers through sustainable practices.

Learn more about Sarah and Tom and their passion for flowers at theflowerpodcast.com and be sure to follow them @gratefulgardeners.

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Visit our webpage theflowerpodcast.com

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We’re excited to replay the episode with our guest Sarah and Steve Pabody of Triple Wren Farms. It's great to be able to take some time and interview both Sarah and Steve. With a busy family and flower farm, we're grateful that both of them were able to join this weeks podcast. Together, they grow amazing specialty cut flowers, build gorgeous weddings, and mentor new flower farms. We covered so much great information in our time together. We discussed employees and creating a good working culture inside the business. In addition, Sarah chatted about keeping up with your numbers so you know how to plan and modify your business plan as needed. We covered Burn-Out, Agri-tourism, and how to pace developing your flower farm.

You can learn more about Steve and Sarah Pabody and Triple Wren Farms on our website, The Flower Podcast !!

Youtube is the home of all our zoom chats, tutorials, and video extras. Be sure to subscribe to our channel for the latest!

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This week’s guest encompasses the many topics discussed this year. Inspired by nature, sourcing local flowers, sustainable floristry, personal gardening, lessons from Covid, your designs: we are chatting about all of it with my guest Max Gill, owner of Max Gill design in the beautiful Bay Area.

I believe you will not only enjoy his story, but you will feel his commitment, if you will, to flowers and their beauty that may not always be recognized. As a fellow plant lover, I completely understand Max’s vision of plants and flowers and always on the lookout for the obscure and specialty blooms and the importance of finding flowers that keeps your interest. We also discuss how he designs and he reminds us that although we may learn at the hands of someone else, your work is still original to you! There is so much here and it’s all happening now on The Flower Podcast.

You can learn more about Max and Max Gill Design on our website, TheFlowerPodcast.com !!

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We’re sharing a story of a friendship that was the result of the pandemic last year. Our guest’s are Kerry Patel, of Kerry Patel Floral and Kimberley Hautau, of Hautau & Sons, and this week we’re learning how these two women became good friends in the effort to sell flowers and change lives.

You can learn more about Kerry and Kimberly on our website, TheFlowerPodcast.com !!

Youtube is the home of all our zoom chats, tutorials, and video extras. Be sure to subscribe to our channel for the latest!

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We’re excited to share our first Clubhouse recording on this special episode of The Flower Podcast. This week we’re chatting with 5 women from around the world in honor of International Women’s Day. We thought this would be a great way to celebrate Mother’s Day and share this important conversation. This episode includes, Amy Osaba, Lisa Mason-Ziegler, Debbi Weiss, and mother daughter team of Sylvia and Elfi Bösinger. They’ve each accomplished so much and are shining examples of Women Entrepreneurship. Enjoy!

You can read more about many of the women on The Flower Podcast by visiting our post in honor of this special day at TheFlowerPodcast.com.

Youtube is the home of all our zoom chats, tutorials, and video extras. Be sure to subscribe to our channel for the latest! YouTube

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We’re talking Eucalyptus this week on The Flower Podcast! Ed Coughlin owns Southern Eucs, and has been seeking species of eucalyptus that have a resilience to colder temperatures so more people can grow these wonderful trees/shrubs. It was great to chat about his journey with eucalyptus and all of the challenges he’s worked through to offer some of the best cold tolerant varieties he can for all of us.

You can learn more about Ed and the world of Southern Eucs at TheFlowerPodcast.com.

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You are in for a double delight this week. Using their own words to describe them…..”A traditional shop we are not. We are a flower shop, nursery, a beautiful house wares store, a quirky boutique, and a workshop all under one roof.”

I have known this couple for years and their innovation and vision constantly amazes me. Discussing working together, challenges in business, always striving to be better, Let me introduce this fascinating couple and this week’s guests, husband and wife team Bonnie Garrison and Chris Condon of Pollen in Atlanta. It’s all happening now, on the Flower Podcast.

You can learn more about Bonnie, Chris, and Pollen at TheFlowerPodcast.com.

Have you visited The Flower Podcast Blog lately? Here’s a link to the Blog.

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Our guest this week is Sean Low, owner of The Business of Being Creative. This conversation is one great piece of practical advice after another that will challenge you, help you, and inspire you in all areas of your business.

Sean spent 6 years as the President of Preston Bailey Design prior to founding The Business of Being Creative, a consulting firm focused on providing practical advice to those in the business of being creative.

Sean Low has a law degree from the University of Pennsylvania and, apart from working with amazing creative professionals, his business acumen is honed from his previous experience as a lawyer, investment banker, financial executive and small business owner. We are chatting pricing, valuing your time, living unapologetically in the beauty of what you do, being fearless, creating ‘Wonderland”, and so much more goodness. This could be life changing for you!

You can learn more about Sean Low at TheFlowerPodcast.com.

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more.

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Ingrid Carozzi, owner of Tin Can Studios in Brooklyn, New York shares her love of flowers through lush, eye catching designs, teaching sustainable floristry, author, and dedicated educator through workshops and masterclasses attracting students from around the world. Ingrid and I chat about the not-so-pretty side of the flower business. So many try to romanticize it but one must be dedicated to the hard work. We also discuss in depth the reality of the need for sustainable practices in the floral industry, inspirational influence, team building, connecting with clients, and much more.

You can learn more about Ingrid and Tin Can Studios on The Flower Podcast website. Visit TheFlowerPodcast.com.

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more.

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This weeks episode is a replay of our interview with Katie Davis of Ponderosa and Thyme. Katie has a heart for education and mentorship and is comfortable teaching the basics as well as pushing experienced professionals to expand their creative boundaries. She is based in Salem, Oregon and on this episode Katie shares from her heart about growing her business through her personal health challenges. Scott and Katie also discuss how our businesses go through seasons and how you can navigate those obstacles.

You can learn more about Katie and Ponderosa and Thyme on The Flower Podcast website. Visit TheFlowerPodcast.com.

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more.

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Our guest’s farm this week is located in the fertile soil of southwestern Ontario, and she has a multigenerational family operation specializing in fresh seasonal cut flowers for farmer’s markets, weddings, and events. I am chatting with Janis Harris of Harris Flower Farm about flower production, working with other farmers in the community, and a few farming tips along the way. Janis is the regional director for Canada’s branch of the ASCFG and shares some of the benefits of being a member of this great organization.

You can learn more about Janis and the Harris Flower Farm on The Flower Podcast website. Visit TheFlowerPodcast.com.

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more.

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Our guest this week is Amelia Ihlo, owner of Rooted Farmers. Amelia began flower farming five years ago after feeling called to a more back-to-nature approach to life. She lives in New Hampshire with her husband, children, chickens, and ducks. They have about an acre in flower production, which is mostly field grown or in their one NRCS high tunnel.

Amelia started Rooted Farmers in 2019 after seeing opportunities to improve the business of farming for flower growers and florists. Rooted Farmers is a sales platform designed to effectively solve the problems specific to the nuances of flower farming.

If you’re a flower farmer, use our Promo Code FLOWERPODCAST21 to receive your first years subscription free.

You can learn more about Amelia and Rooted Farmers on The Flower Podcast website. Visit TheFlowerPodcast.com and you can also see the Rooted Farmers Tutorial video we recorded.

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more.

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We’re talking about Pop-Up Shops with Phebe Robinson-Higgines this week on The Flower Podcast. Phebe shares her floral journey into creating her floral and event business, her ideas for marketing and strategy, and how that led to creating highly successful Pop-Up Shops. Now she, helps coach people and educate other floral entrepreneurs to use Pop-Up Shops as an additional revenue stream for their business.

I’d like to share just a handful of notes:

  1. When planning a pop-up shop, but I think this can apply to starting any business, set your goals first. Remember Profit over Pretty!

  2. It’s important to think about what makes you different and what experience do you want to provide your customers.

  3. I love the way that Phebe leads her customers to take ownership of the floral design by contributing their personal touch to the end product.

  4. It’s less risky to start with floral holidays when starting a pop-up shop.

  5. By building a community, you give your customers the opportunity to like you, to know you, and then most importantly to trust you.

  6. Be willing to be vulnerable. You’re going to learn so much about yourself and your business.

You can learn more about Phebe on The Flower Podcast website. Visit TheFlowerPodcast.com and learn about all of our past guests.

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

Did you know that you can watch my chats with guests via Zoom. Follow the link to our YouTube channel and see all of our videos including tutorials and more.

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Leopoldo Gomez is a renowned international teacher of Floral Design, based out of Mexico City. His style is widely acclaimed and sought after for its striking color palettes, vivid textural combinations, and masterfully crafted armatures and structures. He describes his work as “introspective” wherein the essence of nature can be perceived, and intrinsic treasures can be discovered.

From the ultra-modern architecture to the beautifully preserved historical landmarks, all enriched with life and culture, Mexico City has provided Leopoldo with a very unique setting in which to draw inspiration for his intricate works.

We’re so excited to have Leopoldo as a guest this week. His story and experience is truly inspirational.

You can learn more about Leopoldo Gomez at The Flower Podcast website. Visit www.theflowerpodcast.com to learn about all of our past guests.

Leopoldo’s thoughts in this episode:

  1. Florist shops seem to focus on selling for holidays. We need to start thinking of floristry in broader terms and look to incorporate home accents, interior design, etc.

  2. If we start showing more techniques in floristry, the customer will see greater possibilities, value, and options to purchase.

  3. As a teacher you must ask the same of yourself as you ask of your students. He said “If I ask you to be creative, I have to be creative too”.

  4. Leopoldo explains what sustainable means to him. As a business it means being able to be sufficient enough to support itself. But also, taking 100% of the resources you have around you and actually using them. Not everything is trash.

  5. Apply the same use of color in art and use it in floral design.

  6. Culture is very impactful and has a great influence in his work, but it doesn’t have to be a literal reflection. Leopoldo said, “I need to show where I am, and what I am in an elegant way that represents multiple points of view.

  7. His attitude is to not think in terms of failure but instead ‘falling forward’. Always try and never be afraid to take a risk. Explore new ideas and techniques!

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

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Melanie Harrington is the owner of Dahlia May Flower Farm and our guest this week on The Flower Podcast.

Dahlia May Flower Farm, founded in 2014, is a small family farm specializing in growing specialty cut flowers. Melanie brings a background in art and horticulture to her work in building community through locally grown flowers on her family’s third generation farm. Melanie is a tremendous source of information and I’m excited about her suggestions for extending your season and finding new streams of income. After speaking with her, it was very clear why she’s won so many awards for entrepreneurship.

I want to recap some of the valuable thoughts from Melanie.

  1. I love the idea of pre-selling tulip bulbs to pay for the crop creating a more profitable crop in the spring and revenue in the fall.

  2. Turn to other local plant producers to provide add-on sales for holiday’s while your flowers are still growing.

  3. If you grow dahlia’s, dahlia tubers sales might also create additional revenue sources in the spring.

  4. If you’re exploring the idea of creating an on-line shop research Shopify, it has great tools that Melanie really found helpful.

  5. Understand your limitations when opening your on-line shop. You don’t want to over commit your resources, time and logistics, making for unhappy customers.

  6. Lastly, embrace the philosophy of keeping everything as simple as you can.

You can learn more about Melanie and Dahlia May Flower Farm on our guest page. Visit www.theflowerpodcast.com to learn more about all of our past guests.

Be sure to subscribe to our podcast on the platform or app of your choice and we would love to have you join our email family.

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We’re thrilled to host Shane Connolly again to The Flower Podcast. This week Shane and I chat about the amazing life and influence of Constance Spry.

Constance Spry is a pioneer of floral design and her life’s work was to coalesce her love of gardening, nature, and her passion for teaching. Her impact on the floral industry is still being felt today and inspiring floral decorators around the world.

Some thoughts from my conversation with Shane:

  1. Embrace the process of trial and error. Many times we produce our most memorable work by staying the course.

  2. Danger…We should never design to be safe but design for what suits your creative explorations and your clients requests.

  3. Constance Spry was a true believer that beauty uplifts people. The simple expression of giving flowers is very personal.

  4. Sometimes your best actually happens when everything is failing and you have to go with your instincts. It also builds your confidence in trusting yourself.

  5. Constance Spry’s view was that nothing was off limits in design. It was never just about flowers but incorporating fruits, vegetables, foliages, and other items of nature.

  6. If you want to be a floral artist, you have to do something unique, something different. You must behave as an artist.

You can learn more about Constance Spry on our latest Blog post on www.theflowerpodcast.com ! We’ve included links there to our past episodes with Shane Connolly and Emily Thompson, both of which have been deeply inspired by the work of Constance Spry.

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

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Our guest this week is Eric Tanouye with Green Point Nurseries.

Eric shares the story of his family business born out of his father’s return to his hometown after college and in need of work. Harold Tanouye returned to Hilo which was recovering from WWII, and saw the demand for anthuriums being sent home via mail to family and girlfriends and he new this was to be life’s work.

That was 1956 and now Green Point Nurseries located on the Big Island of Hawaii is entering their 3rd generation of their family business. Eric Tanouye continues growing his father’s legacy through his connections with studying farming methods of ancient Hawaiians, customer relationships, leadership in trade and flower associations, and most importantly connecting with the land and protecting their natural resources.

Eric’s belief, if don’t have balance when we do business and in how we do our business, we aren’t going to be able to sustain ourselves-the environment, the crops we produce, the employees and the business.

We chat about all of it this week with guest Eric Tanouye. Flowers are not just grown in the islands, but are meant to connect people with the beauty and the romance of Hawaii. I’m ready for a plane ticket, how about you?!

You can learn more about Eric, his family business Green Point Nurseries, and all of our past guests at www.theflowerpodcast.com !

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Our guest this week is Adrienne Ryser.  Adrienne shares her floral journey of working in her new flower shop, L’Arrosoir, and in 2020 during a global pandemic, she bought this most magical flower shop which has existed for over 100 years.  It’s a true love story filled with love, Paris and of course flowers.

You can learn more about Adreinne Ryser, her business L’Arrosoir, and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

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One of Australia’s most well-known, respected, influential floral designers, and a force within the Australian Floral Industry for nearly 20 years, highly decorated in National and International Competitions, working with some of the world’s leaders in floral designs, and teaching across the globe, my guest this week is Matthew Landers.

How do we make ourselves known? What is an important factor in establishing ourselves? Of course an obvious answer is our work but my guest this week is here to chat about another key component. Branding!!! Creating our brand goes beyond the logo as an identity. Branding ourselves becomes our connection with the client. A positive reinforcement establishing a relationship of trust, consistency, and confidence. So buckle up for a straight forward chat with a Brand Powerhouse.

We're excited for 2021 and all our new guests!

You can learn more about Matthew Landers and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

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Bonus Episode with Joseph Massie! Today we’re learning about Joe’s new online floral membership called Flower Class. You can learn more about Joe’s Flower Class HERE!

You can learn more about all of our guests and content on our website The Flower Podcast.

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom.Follow the link to our YouTube channel for more information.

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Georgia Monroe returns to The Flower Podcast. She openly shares about pivoting her business last year and scaling her business this year. We talk about generating additional streams of revenue, including opening retail streams, wedding and events, hiring new employees, and so much more.

I would encourage you to listen to Georgia’s first episode with The Flower Podcast to learn more about how she started and her farm.

We're excited for 2021 and all our new guests!

You can learn more about Basecamp Farms and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

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My guest is no stranger to The Flower Podcast, but this is our first official interview for the podcast. Love transported this urban Californian to rural Belgium where she married and began her journey discovering the beauty of nature. Farmer/Florist, Floral Instructor, and Creative Catalyst behind Fleuropean, Emily Avenson is my guest this week.

Known for her wild and whimsical garden- inspired designs, Emily shares her love of color and textures, we chat about photographing your design pieces, growing flowers, and more. Join me now as we dive deep into creating art in harmony with nature, this week on The Flower podcast.

We're excited for 2021 and all our new guests!

You can learn more about Emily Avenson and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

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My guest this week is Shean Strong, owner of Shean Strong Design in Atlanta, GA. I have personally witnessed his growth in the floral industry, and I am excited to share his story as our first episode of Season 6 of The Flower Podcast. The Mayesh Design Star of 2019 and featured in publications such as -Brides, Martha Stewart Weddings, The Knot, Style Me Pretty (to name a few), Shean’s passion is to create romantic and memorable events for his clients.

Our chat is genuinely from Shean’s heart and of course, not short on humor and laughter. In a couple of weeks, Shean, along with two designers, will be participating in the Iron Florist Competition as part of The Cathedral's Antique Show in Atlanta, Ga. as they virtually celebrate their 50th Anniversary. I will be hosting the competition in person again this year and although the audience will be watching virtually, it should be an exciting event you do not want to miss!

We're excited for 2021 and all our new guests!

You can learn more about Shean Strong and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

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Happy New Year!! Before we start our new season Scott looks back at our 2020 episodes and shares some thoughts about many of them. Many of us have spent time learning and perfecting our businesses and finding ways to generate extra income and additional lines of revenue. Enjoy the year in review!

We're excited for 2021 and all our new guests!

You can learn more about The Flower Podcast and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

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I couldn’t think of a better way to end our season than to chat about ways of giving, especially during the holiday season. Deanna Kitchen is a flower farmer, designer, and educator. With her family, they started Twig and Vine Farm, a micro cut flower farm specializing in dahlias.

We’re going to chat a little about her story and her farm, but it was Deanna’s heart for gathering, teaching and community service that led her to founding The Growing Kindness Project. The Growing Kindness Project now leads a team of gardeners and growers across the world who are on mission to change the world, one stem at a time.

Deanna quickly learned the joy and power of giving flowers freely in her community and she set out to find ways to support, encourage, and assist others to do the same.

We're excited to have Deanna as our guest this week on The Flower Podcast!

You can learn more about The Growing Kindness Project and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

Our latest Blog Post features our sponsor Grace Rose Farm and their new product line.

Thanks to all our sponsors!

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Our guest this week is Designer and Teacher Paulina Nieliwocki, founder of Blue Jasmine Floral. After many years as a high school language teacher and translator, my guest began looking for a new adventure to feed her creativity.

Continuing her passion for teaching along with her new found endeavor, Paulina Nieliwocki founded Blue Jasmine Floral. Timeless and elegant, Paulina’s designs truly capture the free-form beauty in nature.

In this week’s episode, Paulina shares her floral story, and we discuss some of the difficult decisions she has made to her business in 2020. I believe you will find Paulina’s transparency and soulfulness uplifting and encouraging even during these continued unresolved times.

We're excited to have Paulina as our guest this week on The Flower Podcast! You can learn more about Blue Jasmine and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

Our latest Blog Post features our sponsor Grace Rose Farm and their new product line.

Thanks to all our sponsors!

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It’s great to get an update from Gracie about Grace Rose Farm and how they’ve faced the many challenges of 2020. They have big plans for the next few months and I’m excited to share this latest conversation on The Flower Podcast.

Some background about Gracie and Ryan:

What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story! Gracie Poulson of Grace Rose Farm shares her floral journey on an earlier episode. See link below. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her rose journey, business and rose advice, and pivoting during the effects of COVID-19.

We're excited to have Gracie as our guest again this week on this special episode of The Flower Podcast and here's a link to their first episode.

You can learn more about Grace Rose Farm, and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

Our latest Blog Post features our sponsor Grace Rose Farm and their new product line.

Thanks to all our sponsors!

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Blooming Joy Flower Company is located in Murfreesboro, TN. Kara Jamison began this heart project with the desire to grow and share flowers for spreading joy. She now grows flowers, does custom designs, hosts floral workshops, and farm events. Kara shares her flower journey, her approach to social media with Instagram, and a few of her farm favorites. She juggles a lot, but always finds time for her “Flower Friends” that she connects with regularly on her IG feed @bloomingjoyflowerco .

We're excited to have Kara as our guest this week on The Flower Podcast!

You can learn more about Blooming Joy Flower Company, and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

Our latest Blog Post features our sponsor Details Flowers Software. We’re excited to share many of the benefits of this power tool.

Thanks to all our sponsors!

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This weeks episode is a replay of our interview with Amy Balsters, The Floral Coach™️. Amy, owns Amy Nicole Floral and has been in the retail floristry and special event industry for over 20 years and now uses this experience to teach others. Amy and Scott chat about how the importance of learning the fundamentals, hiring, teaching, and how to change mindsets.

We're excited to have Amy as our guest this week on The Flower Podcast!

You can learn more about Amy Nicole Floral, and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

Our latest Blog Post features our sponsor Details Flowers Software. We’re excited to share many of the benefits of this power tool.

Thanks to all our sponsors!

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Today’s episode is about changing your mindset to increase your prices and profitability with confidence. Tim Huckabee is based in New York City, and his business FloralStrategies works globally to work with floral business to help them learn sales techniques to help grow your bottom line.

We're excited to have Tim as our guest this week on The Flower Podcast!

You can learn more about FloralStrategies and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

Our latest Blog Post features our sponsor Details Flowers Software. We’re excited to share many of the benefits of this power tool.

Thanks to all our sponsors!

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Have you ever wondered how to approach sourcing locally grown flowers. Our guest this week has created an entire business around doing this very thing! Ellen Frost owns Local Color Flowers and proudly sources 100% of her flowers locally by cultivating relationships and connections with growers and farmers in the Baltimore area where’s she’s located.

We're excited to have Ellen as our guest this week on The Flower Podcast! You can learn more about Local Color Flowers and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information.

Our latest Blog Post features an up and coming designer, Amanda Rogers from Atlanta.

Thanks to all our sponsors!

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Flower Farmers Jonanthan Leiss and his wife Megan own Spring Forth Farm in Hurdle Mills, North Carolina. Jonathan shares with Scott today all about their flower micro farm, their business model of just growing spring blooms, and how they practice no-till methods of farming. He also shares about the importance of farmer sustainability, their online course, and so much more.

We're grateful to have Jonanthan as our guest this week on The Flower Podcast!

You can learn more about Spring Forth Farm and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email family.

Did you know that you can also visit our Youtube Channel if you would like to watch my chats with guests via Zoom.

Our latest Blog Post features an up and coming designer, Amanda Rogers from Atlanta.

Thanks to all our sponsors!

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You are in for a treat with double the fun! The dynamic duo from Primary Petals are my guests this week on The Flower Podcast. CEO Carly Williams and COO Chloe Jenkins have been working tirelessly to create hundreds of show stopping, custom designs for weddings and private events as well as partnering with brands such as Variety Magazine, Maybelline, Vanity Fair, Moroccan Oil, Nespresso, and more!

Growing their brand and leading their creative team, Carly and Chloe have become inspiration and have been " Spreading Joy not Germs" through their new labor of love, Primary Petals Direct: a flower service that delivers bundles of joy and fresh flowers straight to your porch.

Carly and Chloe chat serving through leadership, tapping into the local floral community for help, the importance of self-care and creating a healthy work culture. We have packed a lot into this episode so pour a cup of tea and take a break from the stress of the day.

We're excited to have Carly and Chloe as guests this week on The Flower Podcast!

You can learn more about Primary Petals and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email family.

Be sure to also visit our Youtube channel if you would like to watch my chats with guests through Zoom. Follow the link to our YouTube channel for more information.

See our latest Blog Post on roses for this time of year.

Thanks to all our sponsors!

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We’re excited to get an update from Calvert Crary on all things FlowerSchool NY and LA. It’s been a long hard year for the city of New York and FlowerSchool has persevered and now Calvert’s first book is about to launch next month. In this episode you can learn about how the city is doing, the new book, and the classes that are being offered both in person and virtually.

Calvert Crary, is the Executive Director of both FlowerSchool New York and FlowerSchool Los Angeles. Previously an award winning photographer, Calvert made the transition to floral entrepreneur, having opened and successfully run three flower shops in New York City. He’s trained and coached thousands of students on how to work in the floral industry by opening new businesses or reorganizing existing floral businesses into thriving careers.

Be sure to subscribe to our podcast on iTunes and learn more about all our guests at www.theflowerpodcast.com

You can learn more about FlowerSchool NY by following the link.

You can pre-order a copy of Flower School here.

You can also check out our first episode with Calvert, which has a lot of great content by following this link. Calvert Crary

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Our guest this week is Sue Prutting, owner of White Magnolia Design based in the Washington D.C. area. Her Luxury Wedding and Design Business began almost 10 years ago and she’s been a mentor and coach to help other businesses, especially freelance designers. Today I’m so grateful that Sue shares some great insights for beginning your floral business. We talk about working with freelancer designers, how to approach renting a space, when to start finding help, and much, much, more. Of course many of her suggestions are great for any creative business but especially if you’ve starting or beginning your own floral business soon.

We're excited to have Sue as our guest this week on The Flower Podcast!

You can learn more about Sue and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email list.

We’ve put some great videos with our guests on YouTube.

See our latest Blog Post on roses for this time of year.

Thanks to all of our sponsors!

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With a rich history in family entrepreneurship, Mandy is a female business owner who has groomed her floral production company (HotHouse Design Studio) for over 15 years and began to make her mark in the boutique/prop sector of the wedding/event industry in the last 6 years (PropHouse Birmingham). She internally leads and manages a ‘house’ of over 15 employees, all the while externally making the connections with the movers and shakers in her industry. With the heart, the hustle and the headspace of creativity, no obstacle is too big for Majerik to tackle. She is a problem solver, a motivator and most importantly a ‘secret weapon’ resource for her fellow industry mates to assist in the facilitation and execution of the goal: a successful event. Among receiving her American Institute of Floral Design (AIFD) certification in 2007, Majerik also received her distinction of Professional Floral Communicators International (PFCI) in 2009, where she began to travel across the US giving design seminars to wholesalers and garden clubs alike. Majerik’s career catapulted when she was selected as the first Mayesh Design Star in 2012 with 12 videos taunting over 1 million views on You Tube. She continues to travel assisting with large scale floral events, such as the Rose Bowl Parade and White House events, among many other private events. Many of Majerik’s designs can be seen on the website and in the catalogues of Accent Décor. She is a regular freelance designer who adds her creative floral design to their amazing new and vast décor line.

We're excited to have Mandy as our guest this week on The Flower Podcast!

You can learn more about Mandy and all of our past guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform of you choice and we would love to have you join our email list.

You can watch our interviews on our YouTube Channel?

Thank you to all of our sponsors!

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We’re replaying the episode with Sweet Root Village, owned by Lauren Anderson and Rachel Bridgwood located in Alexandria, VA outside the DC area. Enjoy this fun chat with Scott. In this episode, they discuss hiring, working with vendors, pricing, and being Moms. Over the past decade they have developed a deep love for small business and now share what they know through workshops and classes. They strive to build meaningful relationships, create special experiences, and incorporate sustainable practices in to their business.

Be sure to subscribe on your podcast platform and learn more about Sweet Root Village and all of our other guests at www.theflowerpodcast.com

Thank's to all of our sponsors!

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If you’re a flower farmer or you’re interested in growing some flowers for yourself, you’re going to love this weeks episode. Lisa Mason Ziegler started The Gardener's Workshop and I’m thrilled to share her story. She started growing in 1998 with everything being grown outside without greenhouses or high tunnels. She’s been a leader with the ASCFG, written several books, and now sells many of the products that she uses in her business through their website. In addition to her own courses she now helps others produce and distribute all kinds of courses to help beginning growers and florists.

You can learn more about Lisa and all of our past guests at TheFlowerPodcast.com !

You can subscribe to our podcast on the platform of you choice.

You can watch our interviews on our YouTube Channel?

Thank you to all of our sponsors!

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Many businesses are trying to figure out how to succeed on Instagram and, more specifically, how to create relevant and exciting content that will let them engage with their customers. Our guest this week is Jamie Jamison and she teaches styling and Instagram strategies to businesses so they can create thumb-stopping content that elevates their brand. Businesses should see a more cohesive brand presence and have the tools for more engagement and success on Instagram.

Jamie lives in Ohio with her husband and is a communication instructor at Youngstown State University. In addition, she's honored to be an Instructor at the FlowerSchool New York and Los Angeles. Additionally, Jamie's business, Ala Jamie works with businesses to help them succeed on Instagram by creating great content through Food and Lifestyle Photography, Instagram Training and Coaching, and Brand Styling. Teaching clients to successfully connect, communicate, and succeed on Instagram is another unexpected gift that I discovered just by following my creative heart. We're excited to have Jamie as our guest this week on The Flower Podcast!

You can learn more about Jamie and all of our other guests at www.theflowerpodcast.com !

Be sure to subscribe to our podcast on the platform of you choice.

You can watch our interviews on our YouTube Channel?

See our latest Blog Post.

Thank you to all of our sponsors!

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I’ve been looking forward to releasing this episode for a couple of weeks now. Our guest, Kiana Underwood, is internationally known for her renowned floral designs. She has an eye and a gift for creating luxury weddings and events worldwide with unique colors combinations and floral varieties, while specializing in artful florals. She’s literally hosted workshops around the world and her book is Color Me Floral. With a gigantic instagram following, she’s been named as one of the top wedding florists in the world by Harpers Bazar. We cover so many topics in this episode. First we hear how Kiana started Tulipina, and grew her business to be internationally know for weddings and workshops. We discuss social media, marketing, and how to grow your brand. She also stresses the importance of managing your fears to accomplish your dreams.

Be sure to subscribe to our podcast on the platform of you choice.

You can learn more about Kiana and all of our guests at www.theflowerpodcast.com

Have you seen our YouTube Channel?

See our latest Blog Post.

We must say a special thanks for all of our sponsors!

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Gabriela Salazar, owner of the international studio La Musa de las Flores outside of Mexico City chats with Scott this week on The Flower Podcast. Gabriela shares her desire to connect with flowers through her floral designs, growing flowers in her garden, and the general care of flowers. Every aspect is so important and taking the time to relate to the flowers and give space to relax in one's creative process is so important. Gabriela chats about teaching, her design process of layering, caring for your garden through learning from growers like Erin of Floret and much more. Featured in publications such as Vogue US and Vogue Italia, Martha Stewart Weddings, Architectural Digest, and clients including Yves Saint Laurent and Mont Blanc, La Musa de las Flores continues to inspire the floral community.

Be sure to subscribe to our podcast on the platform of you choice.

You can learn more about Gabriela and all of our guests at www.theflowerpodcast.com

Have you seen our YouTube Channel?

See our latest Blog Post.

We must say a special thanks for all of our sponsors!

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Anthony Maslo, owner of The Boy Who Cried Flowers is igniting the flower world with his exuberant energy and vivid use of color. Based in Long Beach California, Anthony provides full floral and botanical services for events, weddings, retail spaces and more throughout Southern California and is available for destination events. Relatively new to the floral industry, he has established himself as a true floral artist, master of color, and a passionate educator. One of Anthony's exciting accomplishments is being named the 2020 Mayesh Design Star.

In this episode, Anthony and Scott discuss:

  1. Imposter Syndrome

  2. Sustainability

  3. How to embrace color!

  4. How to share customers.

  5. The importance of celebrating accomplishments.

  6. Practicing Gratitude.

  7. Flower School LA

You can learn more about Anthony Maslo and all of our past guests at TheFlowerPodcast.com !

Don't miss an episode! Subscribe to The Flower Podcast on your App of choice.

Have you seen our latest Blog Post! Follow the link!

I want to give a special thanks to our sponsors!!

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This week we're excited to share our latest chat with Alison Ellis. She's been busy working on stream lining the process to help businesses operate safely during this trick time. We chat about protecting your employees, working with vendors, and communicating with wedding planners.

You can learn more about Alison Ellis, Real Flower Business, and all of our guests at theflowerpodcast.com.

Thanks for listening and be sure to subscribe to the podcast on your App of choice.

See our Latest Blog post with stunning bouquets by Ariella Chezar!!

Thankful for our Sponsors!

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My guest this week is Natasha McCrary, of Mooresville, Alabama, she owns and operates 1818 Farms. She started the business in 2013 when her son fell in love with Southdown Babydoll Sheep. She had no experience raising the sheep, let alone running a farm. But then she had an idea of how she could make it work: combine a farm with a small business that would help cover the cost of food for the animals. The result was 1818 Farms, a working flower farm that’s also a line of bath and lifestyle products. Besides being featured in several magazines, In 2019 Natasha won Amazon’s Woman-Owned Small Business of the Year award, thanks to these best-selling products and this week she is on The Flower Podcast.

You can learn more about Natasha, 1818 Farms, and all of our guests at theflowerpodcast.com.

Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post with stunning bouquets by Ariella Chezar!!

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This week, experience flowers through the eyes of our guest. Jenny Thomasson, AIFD PFCI EMC, and floral artist loves, learns, and educates on all things floral. Jenny travels the world teaching advanced and avant-garde floral design, structure-building, and technique development.  As a young mom, Jenny began her floral journey opening her flower shop, STEMS and has become one of the top wedding and special event florists in her area. Joining The Knot Hall of Fame,  inducted as a member of the American Institute of Floral Designers (AIFD), and In addition to running Stems Florist, Jenny is a nationwide speaker and educator within the floral industry. Enjoy this episode with Jenny T Floristry!

You can learn more about Jenny Thomasson, and all of our guests at theflowerpodcast.com.

Thanks for listening and be sure to subscribe to the podcast on your App of choice.

See our latest Blog post!!

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We're excited to have Joost Bongaerts, owner of Florabundance, as our guest this week on The Flower Podcast. Joost shares his flower journey, and his love of flowers, especially garden roses. It's also great to hear tips on buying flowers wholesale from a company that specializes in shipping all over the US. So, if you're looking to add another supplier to help you source specialty cut flowers you're going to love hearing this week's episode.

You can learn more about Joost, Florabundance, and all of our guests at theflowerpodcast.com.

Thanks for listening and be sure to subscribe to the podcast on your App of choice.

See our latest Blog post!!

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What a pleasure to begin our new season with Ariella Chezar. I love this portion of her bio, “Whether it is collaborating on a spectacular event, teaching a room full of flower lovers, planting thousands of tulips or styling a photo shoot, I consider myself lucky to love every aspect of my color filled world.” Ariella has published three books, with another in the works. She’s been featured in many magazines, and has been an inspiration to flower lovers around the world. This episode was originally recorded back in late winter, pre-pandemic, however, with schedules and the unexpected challenges of 2020 we choose to release it today to open season 5. A few weeks ago we recorded an update, and Ariella graciously shared her activities during these challenging times and on the farm Ariella has been quoted saying, “My work is divided between weddings and events, farming and teaching, all of which give me tremendous joy.” And this week she’s on The flower Podcast!

Be sure to stay tuned till the end for an update with Ariella.

You can learn more about Ariella Chezar and all of our guests at theflowerpodcast.com.

Thanks for listening and be sure to subscribe to the podcast on your App of choice.

See our latest Blog post!!

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We're replaying our episode with Joy Proctor this week on The Flower Podcast!! Joy founded Joy Proctor Design in 2007 and has created over 400 weddings worldwide. She has been named as one of the top planners by Harper Bazaar and Brides Magazine. Today she and I cover so many important topics like destination weddings, styling, social media, branding, and so much more!

Be sure to stay tuned till the end for a bonus with Joy from earlier in the week.

You can learn more about Joy and all of our guests at theflowerpodcast.com.

Thanks for listening and be sure to subscribe to the podcast on your App of choice. See our latest Blog post!!

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New York City based Putnam and Putnam were our first guests of Season 4. Darroch and Mikey Putnam discuss their fabulous floral installations, their book, Flower Color Guide, where they find inspiration and one of their latest endeavors, the Putnam Flower Channel.

You can learn more about the Putnams and all of our other past guests at theflowerpodcast.com

Be sure to subscribe to the podcast on your app of choice. See our latest Blog post!!

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Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business.

With over 25 years experience, she’s helped thousands of florists via her online business courses, private & group coaching, and free video trainings. Scott and Alison chat about pricing, budgets, competition, booking more brides, website tips, and so much more!

Learn more about Alison Ellis at TheFlowerPodcast.com !!

See our latest Blog post!  The Flower Podcast Blog

Be sure to subscribe on your listening app so you don't miss an episode.

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Jennie Love, Creative Director of Love N’ Fresh Flowers and President of the Association of Specialty Cut Flower Growers chats with Scott Shepherd this week on The Flower Podcast.

Love ‘n Fresh Flowers, LLC is a Certified Naturally Grown urban flower farm and a premier wedding florist in Philadelphia. Jennie shares how she has adjusted business during the COVID-19 quarantine and continues to adjust in the changing floral industry.

Jennie’s story will inspire you to think outside the box, get your hands in the dirt, and revaluate what you can do to grow your business. With a passion for educating florists and future farmers, Jennie is sharing her knowledge and experience from both perspectives. Jennie also shares her Guiding Beliefs of why she created Love N’ Fresh Flowers.

You can learn more about Jennie and our past guests at TheFlowerPodcast.com today!

If you would like to learn more about the Flower Farmers we've created a special blog post just for you!

Celebrating American Flower Farmers

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Our guest this week is Joe Massie and we're excited to partner with him on promoting his new on-line course. Joe is known for his amazing design style and his achievements including, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown Chelsea Flower Show (‘09/’10/’11/’12/’13).  Joe is the youngest person ever to achieve this feat. We hope you enjoy our interview as we unpack all the great content in Joe's new course.

We learn about why it's important to learn about design fundamentals and techniques. We also, chat about how this knowledge is key to having more confidence in your work and your business.

Be sure to subscribe to The Flower Podcast on your App of choice. We don't want you to miss any episodes!!

You can learn more about Joe and all of our past guests on our website, The Flower Podcast.

Thanks to all of our Sponsors!

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Our love of flowers and the human spirit, our passion for creativity, inspiration, and encouragement will always connect us, and I am grateful to share this journey with you.

For the first time since we started our podcast almost 2 years ago, we didn’t air an episode last week. Wanting to be sensitive and not creating a platform that seemed self serving or like a personal promotion, we choose to press pause.

So, for this week, we decided to reach out to one of our past guests from this season, Steve Moore. Sharing from his heart Steve invites us into his journey about family, his own experiences with racism and his personal thoughts on moving forward.

Nothing said in this episode is meant to over simplify or understate the issues in our country involving racism. The conversation has obviously already begun, but it’s my hope that this will help strengthen our community.

My vision for The Flower Podcast has always been and will continue to be to make the floral journeys of our amazing guests known and be a supporting voice in the flower community.

To learn more about Steve Moore and other guests on go to The Flower Podcast.com

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A little more than a couple of weeks ago, you may have seen on social media that a new show was coming to Netflix. It’s name, The Big Flower Fight!! The show has 10 teams of two that participate in a flower competition in the spirit of The Great British Bake Show. My guests this week are no stranger to The Flower Podcast, Sarah Campbell and Jordan Marx. I want to thank everyone for the questions that were sent in, and we tried to cover all of them and I want to thank Sarah and Jordan for joining The Flower Podcast.

You can learn more about all of our guests at TheFlowerPodcast.com

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With Peony season in full swing here in the US and around the world I’m excited to dive into the world of Alaska Peonies! this week! My guest this week farms peonies in Alaska and manages sales for the Alaska Peony Cooperative. I can’t wait to dive into my chat with Martha Lojewski. This remote part of our country is the last haven for this majestic flower once the regular season comes to an end towards the end of June. so If you’re a flower farmer or you just plain love peonies I think you’re going to enjoy this weeks episode on The Flower Podcast!

You can learn more about Martha and all of our other guests at TheFlowerPodcast.com !

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Mindy Rice is our guest this week on The Flower Podcast. Her business is Mindy Rice Design and is based out of Los Olivos, California. Mindy's unique flair for floral and event design has earned her a loyal client base. A native Californian, Mindy’s background in fine art and fashion informs her work with a sophisticated use of color and sense of proportion that are her hallmarks. She’s had clients around the globe and has been featured in many publications; Martha Stewart, Grace Ormonde, and Harpers Bazaar, just to name a few. Mindy truly enjoys working with clients to translate their hopes and dreams into unforgettable events and I’m thrilled to welcome Mindy Rice to The Flower Podcast.

To learn more about Mindy and all of our other guests go to TheFlowerPodcast.com !

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We're excited to replay our episode with Floret Flower's, Erin Benzakein is our guest this week on The Flower Podcast. Erin and her team have influenced both flower farming and floral design by bringing her passion and love of nature and flowers to the floral community. This week, Scott and Erin discuss the beginning of Floret, flower farming, their seed business, and her new book 'A Year in Flowers.' Erin brings her experience and award winning eye for design to this week's episode. Discussing her new book and everything that goes into the selection process for flowers, seeds, and plants, it's not only educational, but also so very inspiring.

Subscribe to the The Flower Podcast on your listening App of choice.

Go to The Flower Podcast.com to learn more about Erin and all of our past guests and listen to their episodes.  

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Our guest this week is Sarah and Steve Pabody of Triple Wren Farms. It's great to be able to take some time and interview both Sarah and Steve. With a busy family and flower farm, we're grateful that both of them were able to join this weeks podcast. Together, they grow amazing specialty cut flowers, build gorgeous weddings, and mentor new flower farms.

We covered so much great information in our time together. We discussed employees and creating a good working culture inside the business. In addition, Sarah chatted about keeping up with your numbers so you know how to plan and modify your business plan as needed. We covered Burn-Out, Agri-tourism, and how to pace developing your flower farm.

You can learn more about Steve and Sarah Pabody and Triple Wren Farms on our website, The Flower Podcast !!

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Our guest this week is Sam Jacobson of Ideaction Consulting. Sam started his company in 2016 to help wedding pros reach their goals to make more money with strategies and tactics based on the science of persuasion. Sam and Scott chat about how to help your clients during these challenging times, he stresses the importance of listening, our websites, and the importance on preparing for a busy Fall/Spring wedding season.

You can learn more about Sam an all of our other guests at The Flower Podcast website.

Be sure you subscribe to our podcast on your App of choice and now to our YouTube channel to see video content you may have missed.

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What began with a few beautiful rose images shared on Instagram blossomed into a beautiful story!  Gracie Poulson of Grace Rose Farm shares her floral journey this week on The Flower Podcast. From early childhood to dragging her rose pots into her New York apartment for the winter, Gracie has always had a soft spot for roses. Along with her husband Ryan, the two have grown her love of roses into a remarkable business specializing in organically grown old fashioned garden roses. Gracie shares her rose journey, business and rose advice, and pivoting during the effects of COVID-19.

You can learn more at The Flower Podcast about Gracie and all of our past guests, sponsors, blogs, and now videos.

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Our guest this week is Katie Davis of Ponderosa and Thyme. Katie has a heart for education and mentorship and is comfortable teaching the basics as well as pushing experienced professionals to expand their creative boundaries. She is based in Salem, Oregon and on this episode Katie shares from her heart about growing her business through her personal health challenges. Scott and Katie also discuss how our businesses go through seasons and how you can navigate those obstacles.

You can learn more about Katie and all of our past guests on our website The Flower Podcast.

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Excited to have Steve Moore of Sinclair & Moore Events as our guest this week. Steve shares his story of how his business began and how he grew his business from sewing wedding dresses to becoming a wedding planner. He also discusses how his business and brand is handling some of the challenges we're all facing as we find the new normal after the effects of the Cover-19. I hope that you find his words both encouraging and inspiring.

You can learn more about Steve and all of our past guests on our website, The Flower Podcast.

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Kim Branagan is our guest this week, and she brings her heart felt love of photography, flowers, and people to The Flower Podcast this week. Besides photographing weddings and events, Kim has helped creative entrepreneurs with learning photography, branding, and website imagery. Kim and Scott discuss the importance of photography and taking the time to make sure everything you do is captured for marketing and social media. She shares helpful tips to help you brand your business better.

Kim Branagan is a wealth of information and we you can go to The Flower Podcast and learn more about Kim and all of our past guests.

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Hitomi Gilliam AIFD, has accomplished so much as a floral designer, business woman, lecturer, educator, and floral champion. We're excited to share this in person interview with Hitomi right after the Floristry Teacher Conference. She shares many of the topics and key points covered at this ground breaking conference. Hitomi shares the benefits of standardizing and unifying what floral teachers offer in their workshops and classes.

You can learn more about Hitomi and her past episode on the  Season 4 page of our website.

Be sure to subscribe to The Flower Podcast on Apple Podcast, Spotify, Alexa, iHeart Radio, Soundcloud, Stitcher, and so much more.

You can learn more about all of our past guests, blogs, and sponsors at The Flower Podcast.

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This week's episode is dedicated to spreading kindness through flowers amidst a great deal of uncertainty. It's a pleasure to have 4 businesses as guests this week. We hope their stories will encourage and inspire you.

You can learn more about this episode on our website.

The Flower Podcast

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Christin Geall owner of Cultivated, chats about her new book, Cultivated: The Elements of Floral Design.

Last summer, I had the pleasure of chatting with our guest and now, She is here to share more about her latest works. Her love of writing, gardening, photography, and floral design are all captured in her new book, “Cultivated: The Elements of Floral Style” by Christin Geall. Christin draws upon the fine arts and historic sources and encourages all of us to think differently about flowers.

Words cannot convey this beautifully mastered book covering all aspects of floral design. Be prepared to immerse yourself in the stunning photographs, personal stories, design concepts and of course of inspiration. I am excited to welcome Christin Geall to The Flower Podcast. I must warn you. You are in for a special treat. Christin will be reading excerpts from Cultivated. So settle in, take a deep breath, and let the stress of the day melt away for short time.

You can learn more about Christin and her past episode. Season 4

Be sure to subscribe to The Flower Podcast on Apple Podcast, Spotify, Alexa, iHeart Radio, Soundcloud, Stitcher, and so much more.

You can learn more about all of our past guests and blogs at The Flower Podcast.

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As I mention on almost every episode, I created this podcast to help, serve, and encourage our friends in the floral industry. Over time my flower family has continued to grow and literally cover our planet and with the events over the last couple weeks and especially the last 72 hours at the time of this recording these words are the basis for this week’s impromptu interview. Events have been canceled or postponed, flights have been disrupted, social distancing has become more than just a buzz word, and we may feel like we are in a whirlwind, because of COVID-19 or Corona Virus. Over the next several weeks, we will all have felt the impact in someway by the current situation.

This week, I spoke with Patrick, Dahlson, CEO of Mayesh Wholesale Florist and Ian Prosser of Botanica International Design and Decor Studio for a short conversation about what’s going on at this moment in the floral industry from a couple of different perspectives.

Patrick shares his insights on managing orders and customers, flower logistics, and facing these challenges with energized hope for the coming weeks.

Ian shares openly about their cancelations and how they're approaching their events on a case by case basis. He also discusses how Tampa is working with local businesses in a positive way to work through this challenging time.

I spoke with these business owners on Sat. March 14th, so To be transparent, this situation is changing all the time and we can only speak to the climate and challenges we have today. Needless to say, I’m thankful that Patrick and Ian were able to join me on The Flower Podcast.

Please know that I believe great challenges will create great triumphs. Let us all come together to give each other hope and encouragement and use this time to learn and grow as a floral community.

We've placed the link for this episode on our home page at TheFlowerPodcast.com.

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My Guest this week is from Belgium and for more than 20 years, Tom De Houwer has inspired thousands of people, worldwide through his unique teaching and philosophy. Tom’s speaking engagements and demonstrations have brought him all over the world, from China to South Korea, Mexico, The Netherlands, France, Italy, and The U.K. just to name a few. His relatable teaching style brings clarity and ignites passion to live one’s true authentic purpose.

You can learn more about Tom De Houwer here.

Go to theflowerpocast.com to check out our blog posts, past guests, and more about The Flower Podcast.

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Our guest this week is Geogia Monroe, owner of Basecamp Farms located in College Station, Texas. It's always exciting to chat with a flower farmer in different parts of the country. Each area has different challenges and opportunities. Georgia shares her love of flowers and her flower journey. She also chats about converting from vegetable production to flower production, how she markets her flowers, and the importance of being a part of a local network of growers.

You can learn more about Georgia and Basecamp Farms.

Go to theflowerpocast.com to check out our blog posts, past guests, and more about The Flower Podcast.

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Learn about our Top 10 Episodes of 2019!!

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Bonus Episode! Excited to have Susan McLeary as our special guest for this bonus episode. We chat about her new book 'The Art of Wearable Flowers', and how she selects models, the hydration chambers, and what influenced her in her floral journey.

You can follow her page under season 4 and learn more about Susan and her past episodes.

Follow the link on her page to order her new book.

Be sure to subscribe on your favorite app!

Follow this link to her page: Susan McLeary

Our home page is The Flower Podcast

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Kelly Shore, owner of Petals by the Shore, is our guest this week on The Flower Podcast. Kelly shares her story and her passion for using seasonal flowers. I was also excited to learn about her new venture The Floral Source which promotes American Grown Flowers and sourcing local seasonal product. We chat about the need to attend floral workshops, floral communities, being transparent with your clients, and the importance of connecting to local flower farmers.

Be sure to subscribe to The Flower Podcast on your favorite App!

Learn more about Kelly Shore and connect to all her links!

Learn more about all of our guests on The Flower Podcast. Go to The Flower Podcast.com to learn about all of our past guests and listen.

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Alison Ellis, founder of realflowerbusiness.com and creator of Flower Math, is a floral designer and educator who teaches florists around the world how to increase their income and have more freedom in your business.

With over 25 years experience, she’s helped thousands of florists via her online business courses, private & group coaching, and free video trainings.

Scott and Alison chat about pricing, competition, booking more brides, website tips, and so much more!

Learn more about Alison Ellis!!

See our latest blog post about our Top 10 Episodes of The Flower Podcast of 2019

Learn more about past guests!!

Visit our website: The Flower Podcast

Be sure to subscribe on your listening app so you don't miss an episode.

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Floret Flower's, Erin Benzakein is our guest this week on The Flower Podcast. Erin and her team have influenced both flower farming and floral design by bringing her passion and love of nature and flowers to the floral community. This week, Scott and Erin discuss the beginning of Floret, flower farming, their seed business, and her new book 'A Year in Flowers.' Erin brings her experience and award winning eye for design to this week's episode. Discussing her new book and everything that goes into the selection process for flowers, seeds, and plants, it's not only educational, but also so very inspiring.

Be sure to subscribe to the The Flower Podcast on your listening App of choice.

Go to The Flower Podcast.com to learn about all of our past guests and listen to their episodes.

Learn more about Erin and her links on here.

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Flowers and Photography go hand in hand especially with a wedding. Jose Villa is our guest this week and he shares so much insight into working with the photographers and learning how to make sure your flowers look their very best. Jose is considered one of the top wedding photographers in the world by Vogue, Martha Stewart Weddings, and Harpers Bazaar. Jose's approach applies fine are photography to the living, breathing, fast moving phenomenon that is a wedding. Scott and Jose chat about his presets, the advantages of using film and digital images, and being prepared so you don't miss the perfect image. Be sure you subscribe to our podcast on your app of choice. You can learn more about Jose Villa at The Flower Podcast.

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Bron Hansboro, The Flower Guy Bron is our guest this week. Bron is an award winning floral and event designer and has been featured at conferences like the Wedding MBA. Bron and Scott discuss in depth about marketing and stylized shoots for promoting your flower business. He has a very practical approach to growing your business organically.

Be sure to subscribe to the podcast on your app of choice.

The Flower Podcast website contains more about all of our past guests, blog posts, and podcasts.

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Excited to have Julie Tobi, a career pivot coach on The Flower Podcast again. Julie and Scott discuss the how to's and importance of setting goals throughout the year. Julie also shares about her 12 month group coaching experience for creative business owners called Inspired and Aligned. We chat about why coaching is important, the dynamics of group coaching, and what's included in her new program.

Here's the link to Julie's Coaching Inspired and Aligned

Here’s the format:

12 months of live, virtual coaching; 24 group sessions, 75 minutes each 12 group coaching sessions 12 Live Q&A strategy sessions 4 individual sessions with me, 50 minutes each Two-day in-person retreat June 2020 in Michigan Group-led Slack for inspiration, motivation, and support Virtual group kick-off party!

If you want to learn more about Julie be sure to go to her guest page at The Flower Podcast Be sure to subscribe to The Flower Podcast on your app of choice.

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Corrine Heck is the founder and CEO of Details Flowers Software. Corrine share her journey in the world of flowers and the creation of this amazing tool for the floral industry. Her story is powerful and inspirational! She shares her health challenges this year and some new announcements regarding her incredible Software.

Be sure to subscribe to The Flower Podcast!!

Learn more about Corrine Heck   Season 4

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Learn about all of our past guests Season 1-3

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Thrilled to have Joy Proctor as our guest this week on The Flower Podcast!! Joy founded Joy Proctor Design in 2007 and has created over 400 weddings worldwide. She has been named as one of the top planners by Harper Bazaar and Brides Magazine. Today she and I cover so many important topics like destination weddings, styling, social media, branding, and so much more! You can learn more about Joy and all of our guests at www.theflowerpodcast.com .

Go directly to Joy's page:  Joy Proctor

You can follow us on instagram @theflowerpodcast

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New York City based Putnam and Putnam are the first guests of Season 4. Darroch and Mikey Putnam discuss their fabulous floral installations, their book, Flower Color Guide, where they find inspiration and one of their latest endeavors, the Putnam Flower Channel. You can learn more about the Putnams and all of our other past guests at theflowerpodcast.com Be sure to subscribe to the podcast on your app of choice.

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Happy New Year!! As we conclude the last episode of the year we wanted to look back at some of the encouraging and inspiring highlights from over the past year. So we've gone back to share some highlights and some of the thoughts and ideas from Julie Tobi, Susan McLeary, Hitomi Gilliam, Ian Prosser, Zoë Gillina, Françoise Weeks, Amy Balsters, Lauren Anderson, Rachel Bridgwood, and Shane Connolly. As always, Thank You for listening. Be sure to subscribe on your app of choice. You won't want to miss an episode next year and you can learn more about all of our guests at www.theflowerpodcast.com .

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We're replaying our episode with Laura Dowling. She shares her journey with flowers which lead her to become the Chief Floral Designer at the White House from 2009-2015. Laura and Scott chat about the many events and parties she created while the Obama's were in the White House. Laura organized the volunteer army of floral designers that helped with the Holiday decor, especially the iconic White House Christmas. Be sure to subscribe to the podcast on your favorite app and learn more about our guests at www.theflowerpodcast.com

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We're replaying our episode with Joseph Massie. Joe is the youngest floral designer to win the most consecutive Gold Medal Titles at the RHS Chelsea Flower Show. He has also been featured in many other commissioned floral designs and taught workshops and classes around the world. Have fun with Joe and Scott as they talk about floral design, business, and juggling the many facets of his business. Stay tuned for the Bonus Episode at the end. Learn more about Joe and all of our other guests at www.theflowerpodcast.com.

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We're replaying our episode with 2019 World Cup Champion, Bart Hassam, with a BONUS. Scott and Bart chat about his journey to becoming a competitor in this amazing international floral championship. Not only winning the 'most prestigious competition in the floral industry,' Bart is co-creator of Maison Fleur Floral Design and continues to travel around the world creating beauty with flowers. Be sure to subscribe and follow the podcast, our social places, and learn more about all of our guests at theflowerpodast.com !!

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Holly Carlisle owns Rosegolden in Birmingham, Al. Holly and Scott chat about the golden ratio as it relates to floral design, the Birmingham Style, and how she practices sustainable floristry. Holly has been published in Vogue, Martha Stewart Weddings, Veranda, and Flower Magazine. She was also published in the book In Full Flower by Rizzoli. Holly is a very creative soul that finds inspiration in nature, fashion, and other floral artists. Be sure to subscribe to the podcast on your app of choice. You can learn more about Holly and other past guests at www.theflowerpodcast.com

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Floral Designer and Flower Farmer Julio Freitas, owner of The Flower Hat, shares his insights on flower farming, floral mechanics, the addition of new workshops, and the story behind his signature style. Julio discusses one of his main flower crops, dahlia's! Be sure to subscribe on iTunes or Spotify. Learn more Julio and all of our other guests at www.theflowerpodcast.com

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Tobey Nelson owns Tobey Nelson Events and Design on Whidbey Island, WA. Tobey is known for her wedding and design business and practicing sustainable floristry. Her background is in horticulture with her degree from Michigan State. Scott and Tobey discuss the many ways sustainable floristry applies to any floral business. We talk about flower sourcing, workshops, and practical ways to design flowers foam free. Be sure to subscribe where ever you listen to podcasts and go to www.theflowerpodcast.com and learn more about Tobey and our past guests.

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Sweet Root Village, owned by Lauren Anderson and Rachel Bridgwood located in Alexandria, VA outside the DC area. Enjoy this fun chat with Scott. In this episode, they discuss hiring, working with vendors, pricing, and being Moms. Over the past decade they have developed a deep love for small business and now share what they know through workshops and classes. They strive to build meaningful relationships, create special experiences, and incorporate sustainable practices in to their business. Be sure to subscribe on your podcast platform and learn more about Sweet Root Village and all of our other guests at www.theflowerpodcast.com

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Andrea Gagnon owns LynnVale Studios with her husband Lou. Andrea combines her professional design education and experience with her expertise in floriculture to grow premium flowers and design unique arrangements that range from formal to fantastic. We talk about the history of the family farm, learning how to grow and over come challenges, being American Grown Certified, learning your market, and so much more. Be sure to subscribe! You can learn more about Andrea and all of our guests at www.theflowerpodcast.com

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Gabriela Salazar, owner of international studio La Musa de las Flores outside of Mexico City chats with Scott this week on The Flower Podcast. Gabriela shares her desire to connect with flowers through her floral designs, growing flowers in her garden, and the general care of flowers. Every aspect is so important and taking the time to relate to the flowers gives space to relax in one's creative process. Gabriela chats about teaching, her design process of layering, caring for your garden through learning from growers like Erin of Floret and much more.   Featured in publications such as Vogue US and Vogue Italia, Martha Stewart Weddings, Architectural Digest, and clients including Yves Saint Laurent and Mont Blanc, La Musa de las Flores continues to inspire the floral community. Be sure to subscribe and learn more about our guests at www.theflowerpodcast.com

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Steve Mydelski owns Natchez Glen in Franklin, TN. Steve shares his background from the nursery industry to flower farmer. Steve specializes in growing Garden Roses and Dahlias in the south. Steve shares his experiences growing and marketing speciality cut flowers from his part of the country. Be sure to subscribe to our podcast and learn more about Steve and all of our guests at www.theflowerpodcast.com !!

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This week Scott chats with Calvert Crary, he’s the Executive Director of both FlowerSchool New York and FlowerSchool Los Angeles. Previously an award winning photographer, Calvert made the transition to floral entrepreneur, having opened and successfully run three flower shops in New York City. He’s trained and coached thousands of students on how to work in the floral industry by opening new businesses or reorganizing existing floral businesses into thriving careers. Be sure to subscribe to our podcast on iTunes and learn more about all our guests at www.theflowerpodcast.com

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Isha Foss is the owner of Isha Foss Design located in Virginia Beach. For 17 years, Isha has continued to do floral, wedding, and interior stylist for celebrations, corporate events, and fine homes. We discuss being a Chapel Designer, mentorship, growing your business, and how to give back. Be sure to subscribe to The Flower Podcast on your preferred podcast App and you can learn more about our guests at www.theflowerpodcast.com !!

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Laura Dowling shares her journey with flowers which lead her to become the Chief Floral Designer at the White House from 2009-2015. Laura and Scott chat about the many events and parties she created while the Obama's were in the White House. Laura organized the volunteer army of floral designers that helped with the Holiday decor, especially the iconic White House Christmas. Be sure to subscribe to the podcast on your favorite app and learn more about our guests at www.theflowerpodcast.com.

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Carly Jenkins with her husband Jamie operate Killing Frost Farm in the Potomac Valley of Western Montana. Besides growing flowers and opening Westside Flower Market, she is passionate about responsible foraging. Realizing the impact on the environment and our native species, she is an advocate for educating yourself before cutting. Carly also values the relationships with their customers and has earned the respect of both sustainable flower growers and florists. Be sure to subscribe to The Flower Podcast and learn more about our guests at www.theflowerpodcast.com !

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Thursd is a floral meetup spot where international professionals in floriculture can share stories about anything related to floriculture. Relevant and important content will be shared by Thursd and embedded on the website, linking it to the original publication, and creating free basic profile’s related to it. Today Scott chats with Arjen Schotel and Arnold Wittkamp, two of the founders of Thursd from the Netherlands about this exciting new project. Be sure to subscribe on iTunes and learn more about our guests on our website www.theflowerpodcast.com

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Bonus Episode: Scott chats with Holly Chapple and the Winners of the "It Could Be You" contest. Eleven designers came together and sat down for a heart-to-heart chat to discuss topics close to their heart. We talk about pricing, marketing, and the challenges of being in business in the flower industry. Be sure to subscribe to The Flower Podcast on your podcast app. You can learn more about all of our guests at www.theflowerpodcast.com

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Our guest this week is Nia Bradley-Hobbs, she is the floral half of LuvShifting. LuvShifting is so much more than a florist. From weddings to kimonos Nia and her husband transform their love of flowers into timeless keepsakes. Through Art, Fabric design and Graphics, floral moments are captured and used to create bespoke fashions and accessories. They're located along the southern coast of England. Be sure to subscribe to the podcast and learn more about Nia and our other guests at theflowerpodcast.com

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Shane Connolly, Owner of Shane Connolly and Company, chats with Scott Shepherd this week. He discusses the wedding he designed for the Duke and Duchess of Cambridge, his love for the meaning of flowers, and his passion for creating foam free designs. Shane is a wealth of knowledge and experiences. Be sure to subscribe and follow where ever you listen to podcasts. Check out our website theflowerpodcast.com and learn more about our guests.

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Our guest this week is Amy Balsters, owner of Amy Nicole Floral. Amy has been in the retail floristry and special event industry for over 20 years and now uses this experience to teach others. Amy and Scott chat about how the importance of learning the fundamentals, hiring, teaching, and how to change mindsets. You can learn more about her and our other guests at theflowerpodcast.com. Be sure to subscribe and share our podcast with your flower friends.

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Emily Coulter owns Morrice Florist on Martha's Vineyard. With little flower knowledge, Emily revamped and re-branded the business, turning it into part floral shop, part boutique, and part greenhouse which can be used for demonstrations, workshops, and dinners. We talk about building relationships with growers, vendors, and customers. Be sure to subscribe to The Flower Podcast on your app. You can learn more about Scott and our guests at www.theflowerpodcast.com

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Traveling abroad this week, Scott chats with Nicole Schenkel-Zureikat, owner of Rox and Rose, an organic flower grower in Wolfstein, Germany. Nicole's floral journey began in 2013 when she began growing organic cut flowers on 3 acres in southwestern Germany. Joined by her husband, Samer, their cut flower farm is thriving and freshly cut organic flowers are cultivating their way throughout the markets of Germany. Learn more about Nicole and our other guests at www.theflowerpodcast.com. Be sure to subscribe and leave a review for the podcast on your app of choice.

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Julie Tobi chats with Scott this week on The Flower Podcast. With a degree in counseling and a self-professed obsession with personal growth and the development world, Julie's background paved the path for her work, a Career Pivot Coach. Julie and Scott chat career changes, life balance, and what defines you...And it's not your career! We hope that this episode will help you to reconnect with your purpose and passion. Be sure to subscribe to The Flower Podcast. Go to www.theflowerpodcast.com and learn more about Julie and all of our other guests.

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Our guest this week is Christin Geall, owner of Cultivated by Christin. Her love of flowers and plants transcends everything she does. Christin truly cultivates inspiration. She's a Canadian floral designer, writer, gardener, photographer, and author. Scott and Christin discuss all of these areas and her new book to be released Spring of 2020. Be sure to subscribe on iTunes. Learn more about Christin at www.TheFlowerPodcast.com

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This week's guest is Emily Thompson owner of Emily Thompson Flowers is located in New York City. I have followed Emily's creative artful design work for years and her artistic gift for taking the raw beauty in nature and orchestrating a floral masterpiece in any season. Emily chats about sustainability, technical excellence, season changes, and much much more. Go to www.theflowerpodcast.com and learn more about Emily and all of other past guests. Be sure to subscribe!!

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Paula Pryke, world-renown florist, author, and teacher is Scott’s guest this week. She may call London, England home, but Paula continues to travel the world energizing the floral community with her dedication to teaching and mentoring other aspiring floral creatives. Paula, a former history teacher, has been influencing the British Flower Industry for 30 years. Be sure to subscribe to The Flower Podcast. Learn more about Paula and our other guests at TheFlowerPodcast.com !!

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Hitomi Gilliam AIFD, has accomplished so much as a floral designer, business woman, lecturer, educator, and floral champion.This week she chats with Scott about expanding your flower choices, social media, trends, and the confidence that comes from learning new techniques and mechanics. Be sure to subscribe to The Flower Podcast and visit our website at www.theflowerpodcast.com.

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Happy American Flowers Week!! We're working excitingly on Season 3 of The Flower Podcast. To celebrate American Flowers Week we will be replaying our episode with 3 Porch Farm located in Athens, Ga. and owned by Mandy and Steve O'Shea. Their approach to growing flowers organically and sustainably has truly set them apart. Stay tuned for the bonus we aired separately at the time but have included this week. I sit down with Mandy and Steve under the trees on their farm to talk about flowers, growing, and business. Learn more about them at www.theflowerpodcast.com . Be sure to subscribe.

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We're excitingly working on Season 3 of The Flower Podcast. Bringing fashion accessories to life through fabulous florals, Susan McLeary shares her innovation and inspiration in this week's chat with Scott. With her passion for teaching and pushing the boundaries of wearable floral art, Susan continues to ignite our curiosities to explore this growing genre of florals and so much more. We've included a special bonus with Susan where we talk about Foam Free Designing. Be sure to subscribe to The Flower Podcast!

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This week's guest is Debra Prinzing, author and creator of Slow Flowers and the American Flowers Week. Debra is based in Seattle and is known for writing, speaking, and producing her many Slow Flowers Brands. She hosts a weekly podcast called Slow Flowers and produces the Slow Flowers Journal for Florists Review. Debra has made a tremendous impact by raising the awareness for locally grown flowers and the people that grow them. Be sure to subscribe to The Flower Podcast on your app of choice. Learn more about Debra at theflowerpodcast.com

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Excited to have Dr. Allan Armitage on The Flower Podcast this week. Allan shares his flower journey and the paths that brought him to being a Professor of Horticulture at UGA. He shares his love of our industry from gardening to the cut floral industry. We talk about his wonderful books highlighting a great deal of flower history and his flower app Armitage's Great Garden Plants. Allan is still considered by many to be a leading authority on perennials and annuals. Be sure to subscribe to the podcast. You can learn more about Allan on our website theflowerpodcast.com

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Excited to chat with Debbi Weiss, owner of Dragonfly Floral Design, in Sydney, Australia. Debbi, worked as a freelancer for several years before taking over an existing business. She shares her journey with flowers, some business tools, and the importance of freelancing. It's always great to learn how other floral businesses operate in other parts of the world. We hope you are encouraged and inspired by our chat with Debbi. Be sure to subscribe to The Flower Podcast on your app of choice. Learn more about our guests on our website www.TheFlowerPodcast.com !!

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This weekend we are Honoring the Memorial Day Holiday, so we're replaying one of our early episodes from Season 2. Françoise Weeks, floral artisan and teacher, is this week's guest on The Flower Podcast. Françoise is a master of the Woodland Design and Botanical Couture. Her passion for nature, materials, and mechanics will ignite your own curiosity to create with an inspired botanical vision. She shares business tips, social media tips, and her passion for flowers and botanicals! Be sure to subscribe to the podcast and follow us on Facebook and Instagram.

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Diane Szukovathy with Jello Mold Farm is this week's guest on The Flower Podcast. Along with her husband, Dennis Westphall, they have been farming for 11 years in the heart of the Skagit Valley in Washington State growing over 80 varieties of florals and foliage. Diane shares their flower story of creating a sustainable farm, respecting the lands and its wildlife inhabitants, and the importance of educating our flower clients and building community. As a founding member of the Seattle Wholesale Growers Market, Diane gives us brief overview of this co-operative group of flower growers working together to provide beautiful locally sourced flowers to the Pacific Northwest. Be sure to subscribe wherever you listen to podcasts. Check out our website theflowerpodcast.com

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Happy Mother's Day!! This week on The Flower Podcast we have a special Mother's Day episode, but we are keeping our guests a surprise! Did you catch that? Guests! Yes, we have 4 very special guests celebrating the women in their lives. Be sure to subscribe and follow The Flower Podcast!! 

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Meet our guests this week, Father and Daughter Ian Prosser and Zoë Gallina of Botanica International Design & Decor Studio. Ian, a floral legend, has been creating exquisite events for presidents, celebrities, and brands like Dolce & Gabbana and Neiman Marcus for over 30 years. Zoë, referred to as the 'imaginator',  truly completes this enchanting floral parntership. In keeping with Scott's relaxing chats with his guest, you are in for a fun-filled delightful hour of floral insights. Ian and Zoë chat about 'Their Process', setting expectations and the importance of communicating with one another. Be sure to subscribe to the podcast where ever you listen to podcasts. Learn more about Ian and Zoë on our website under season 2 theflowerpodcast.com

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Shane Connolly, Owner of Shane Connolly and Company, chats with Scott Shepherd this week on The Flower Podcast. He discusses the wedding he designed for the Duke and Duchess of Cambridge, his love for the meaning of flowers, and his passion for creating foam free designs. Shane is a wealth of knowledge and experiences. Be sure to subscribe and follow whereever you listen to podcasts. Check out our website theflowerpodcast.com and learn more about our guests.

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With the holiday's this week we're replaying Episode 20 with Christy Hulsey, of Colonial House of Flowers. Besides running a successful flower shop, Christy has been in many publications like Style Me Pretty, Martha Stewart Weddings, Southern Weddings, and so much more. She was the 2017 Mayesh Design Star, conducted workshops all over the country, and recently traveled to China and Ecuador visiting farms. Christy shares her stories and challenges. Check out more of Christy's links at www.theflowerpodcast.com under Season 1. Be sure to subscribe to the podcast!!

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Alicia Schwede of Flirty Fleurs and her floral business, Bella Fiori chats with Scott about her journey from the tech industry to her much loved flower industry. She also shares some website and social media tips to help improve your reach. Be sure to like and subscribe to the podcast and check out our website theflowerpodcast.com for more about our guests and what they're up to and check out The Flower Podcast Blog.

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Floral Designer and Flower Farmer Julio Freitas, owner of The Flower Hat, shares his insights on flower farming, floral mechanics, the addition of new workshops, and the story behind his signature style. Be sure to subscribe on iTunes or Spotify. Go to our website TheFlowerPodcast.com to check out all of our guests and blog posts.

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2019 World Cup Champion, Bart Hassam, chats with Scott about his journey to becoming a competitor in this amazing international floral championship. Not only winning the 'most prestigious competition in the floral industry,' Bart is co-creator of Maison Fleur Floral Design and continues to travel around the world creating beauty with flowers. Be sure to subscribe and follow the podcast, our social places, and website, theflowerpodast.com !!

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Holly Heider Chapple and Alex Chapple chat with Scott this week. Holly and Alex share some updates about some new projects being released very soon. #AHA, Ask Holly Anything, Armatures, and her new online course Gathered and Styled: A Comprehensive Business and Design Course for Wedding Florists. Holly has been influencing the floral community and leading the way with her love of flowers. She continues to inspire and educate designers from around the world. Be sure to subscribe to the podcast. Go to theflowerpodcast.com to learn more about Holly and her new course.

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Sarah Rice, owner of JJ's Flower Truck, chats with Scott on this week's episode. A recent trend in the floral industry, Sarah's mobile flower shop provides an interactive experience for flower lovers in communities across the Atlanta area. Listen now as Sarah chats about starting a new business, putting flowers in the hands of others, and giving back to the community. Be sure to subscribe and follow The Flower Podcast.

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Freelance Designer and Floral Educational Specialist, Joyce Mason-Monheim AIFD CFD AAF PFCI AzMF chats with Scott on The Flower Podcast. Currently, the Creative Director of Accent Decor and a Teleflora Educational Specialistc, Joyce shares her flower journey and the certification process with the American Institute of Floral Design, A.I.F.D.. We talk about trends, what influences them and so much more! Subscibe to The Flower Podcast and visit our website, www.theflowerpodcast.com

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Freelance Designer and Floral Educational Specialist, Joyce Mason-Monheim AIFD CFD AAF PFCI AzMF chats with Scott on The Flower Podcast. Currently, the Creative Director of Accent Decor and a Teleflora Educational Specialistc, Joyce shares her flower journey and the certification process with the American Institute of Floral Design, A.I.F.D.. We talk about trends, what influences them and so much more! Subscibe to The Flower Podcast and visit our website, www.theflowerpodcast.com

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Rick Davis of Amaryllis Floral and Event Design in Landover, Maryland joins Scott this week on The Flower Podcast. Featured in publications such as Town & Country, Southern Accents, and listed as one of the Top Wedding Florists in the nation by Martha Stewart, Rick shares his transformation story that has made Amaryllis a premiere wedding and event company. Be sure to subscribe and share!!

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Bringing fashion accessories to life through fabulous florals, Susan McLeary shares her innovation and inspiration in this week's chat with Scott. With her passion for teaching and pushing the boundaries of wearable floral art, Susan continues to ignite our curiosities to explore this growing genre of florals and so much more. Be sure to subscribe to The Flower Podcast!

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This week's guest is Danielle Dall'Armi and Bill Hahn of Rose Story Farm. Garden Roses are one of the highlights of any wedding and hearing the stories that brought Dani and Bill to this property, their journey and struggles growing them allows us to appreciate what goes into every Garden Rose you use. Be sure to subscribe to the podcast and follow our social places and website for inspiration.

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Hitomi Gilliam AIFD, has accomplished so much as a floral designer, business woman, lecturer, educator, and floral champion.This week she chats with Scott about expanding your flower choices, social media, trends, and the confidence that comes from learning new techniques and mechanics. Be sure to subscribe to The Flower Podcast and visit our website at www.theflowerpodcast.com.

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Sarah Campbell, owner of Intrigue Designs, chats this week with Scott. Sarah shares her passion for flowers and her business. She has created a highly successful wedding and event business in Annapolis, MD. She has toured the country teaching and empowering other floral creatives with both design and business techniques. She shares her story and her desire to inspire and encourage others in our community. Be sure to subscribe to The Flower Podcast!!

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Maxine Owens, with Maxine Owens Designs, shares her story and travels with flowers. Scott and Maxine chat about her love of nature, movement, color, and texture that inspires the work of this southern creative. She shares how she connects with her clients by helping them give their voice to flowers. Be sure to subscribe to The Flower Podcast.

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Paula Pryke, world-renown florist, author, and teacher is Scott’s guest this week. She may call London, England home, but Paula continues to travel the world energizing the floral community with her dedication to teaching and mentoring other aspiring floral creatives. Paula, a former history teacher, has been influencing the British Flower Industry for 30 years. Be sure to subscribe to The Flower Podcast.

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Françoise Weeks, floral artisan and teacher, is this weeks guest on The Flower Podcast. Françoise is a master of the Woodland Design and Botanical Couture. Her passion for nature, materials, and mechanics will ignite your own curiosity to create with an inspired botanical vision. She shares about her new projects and so much more!! Be sure to subscribe to the podcast and follow us on Facebook and Instagram.

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Shanna Skidmore, leading business consultant and coach is the guest on The Flower Podcast. Shanna shares with Scott Shepherd her journey with flowers and how they shaped what has now become a business helping creatives build their future. We discuss goals, social media, marketing, and of course flowers. Be sure to subscribe to the podcast and follow us on Facebook and Instagram.

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Happy New Year! Welcome! We're excited as we enter Season 2 of The Flower Podcast!! Scott gives a little background into his flower journey and shares how you can show your support for this podcast and grow our flower family/community.  We would love to hear your ideas, comments, and suggestions!! 

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We are busy working on Season 2 of The Flower Podcast. We're replaying some of the favorite earlier episodes through the month of December. Enjoy!! This is from episode 10 with Jacin Fitzgerald. The Flower Podcast welcomes Jacin Fitzgerald, owner of Jacin Fitzgerald Events. Jacin shares how she began working with flowers and how that evolved into a business of creating phenomenal destination weddings and events. She recently was named one of the top wedding planners by Brides Magazine!! We included the bonus episode with Jacin after the original episode. We talk about how she approaches her mentoring program. Please subscribe on iTunes and sign up for email from The Flower Podcast.

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We are busy working on Season 2 of The Flower Podcast. We're replaying some of the favorite earlier episodes through the month of December. Enjoy!! This is from episode 9 with Lewis Miller. The Flower Podcast welcomes Lewis Miller, owner of Lewis Miller Designs. Lewis shares his love of flowers, creating events, and his gift to New Yorkers with his flower flash. Stay tuned for an update from Lewis Miller following the replay of the original episode. Please subscribe on iTunes and sign up for email from The Flower Podcast at www.theflowerpodcast.com

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We are busy working on Season 2 of The Flower Podcast. We're replaying some of the favorite earlier episodes through the month of December. Enjoy!! This is from episode 3 where Amy Osaba shares some thoughts about flowers, weddings, and all things beautiful. Amy discusses insights into the floral industry including pricing, design, and color. Please subscribe on iTunes and sign up for emails from The Flower Podcast at www.theflowerpodcast.com

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We are busy working on Season 2 of The Flower Podcast. We're replaying some of the favorite earlier episodes through the month of December. Enjoy!! Ashley Woodson Bailey, discusses her path from a tragic car accident to creating a brand that includes amazing artwork, breathtaking wallpaper, and stunning textiles. We were able to give a quick update to find out what's new in the AWB line-up. Please subscribe on iTunes and follow her links from The Flower Podcast website.

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Amy McGee is the creator of the Botanical Brouhaha Blog and a cohost on the BB Podcast. Amy shares her flower journey through business, blogging, podcasting, and more. Her latest project, BB Garden Style. A gift store created to provide opportunities for others and to give back to her community. Be sure to follow and subscribe to The Flower Podcast.

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Kim Wiseley is the founder and Editor in Chief of Flutter, a magazine dedicated to celebrating the joy of life with you!! Scott and Kim talk about her journey with flowers and the story of how this amazing magazine started. Kim also shares her love for food, fashion, travel, and flowers. Be sure to subscribe to the podcast.

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Christy Hulsey, with Colonial House of Flowers, chats with Scott Shepherd this week. Besides running a successful flower shop, Christy has been in many publications like Style Me Pretty, Martha Stewart Weddings, Southern Weddings, and so much more. She was the 2017 Mayesh Design Star, conducted workshops all over the country, and recently traveled to China and Ecuador visiting farms. Christy shares her stories and challenges. Be sure to subscribe!! Check out more of Christy's links at www.theflowerpodcast.com.

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Tony Conway, Founder and CEO of Legendary Events, chats with Scott Shepherd on The Flower Podcast. Tony has built a legendary company that provides catering, event venues, and of course flowers all within one company. He brings over 45 years of event experience to The Flower Podcast today. Be sure to subscribe to the podcast and follow Tony's links at www.theflowerpodcast.com.

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Sarah Bagle, Creative Director of Accent Decor chats with Scott on The Flower Podcast.  Sarah has been instrumental in growing Accent Decor to what it is today. Her passion for great design and creating a global business with the opportunity to impact lives positively is one of the many reasons she was selected as one of Floral Management's 30 under 30 in 2017. Be sure to subscribe to the podcast. Learn more about Sarah at our website www.theflowerpodcast.com

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Holly Chapple, owner of Holly Heider Chapple Flowers LTD. and Hope Flower Farm chats with Scott Shepherd. For 25 years, Holly has been influencing the floral community. Leading the way with her love of flowers, Holly founded Chapel Designers, created an online presence for floral creatives, and designed a floral line for Syndicate Sales Inc. She continues to inspire and educate designers from around the world. Be sure to subscribe and go to our website www.theflowerpodcast.com

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Bonus episode with Mandy and Steve O'Shea, owners of 3 Porch Farm. Discussing farm life, sustainable practices, and encouraging flower farmers. Learn more about them at www.theflowerpodcast.com . Be sure to subscribe.

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3 Porch Farm is a local grower outside Atlanta owned by Mandy and Steve O'Shea. Their approach to growing flowers organically and sustainably has truly set them apart. Scott Shepherd sits down with them under the trees in their garden to talk about flowers, growing, and business. Learn more about them at The Flower Podcast . Be sure to subscribe.

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Joseph Massie chats with Scott Shepherd. Joe is the youngest floral designer to win the most consecutive Gold Medal Titles at the RHS Chelsea Flower Show. He has also been featured in many other commissioned floral designs and taught workshops and classes around the world. Have fun with Joe and Scott as they talk about floral design, business, and juggling the many facets of his business. Be sure to subscribe and leave a review. Thank You!! Follow Joseph Massie's links at The Flower Podcast

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Sarah Ingram chats with Scott Shepherd, with The Flower Podcast. Sarah shares her story of how she began with photography. She has been published in Martha Stewart Weddings, Once Wed, and The Knot. They chat about how wedding and portrait photography has become her specialty and what goes into capturing the memories of that important day. Be sure to subscribe and leave a review. Thank You!! Follow Sarah Ingram's links at www.theflowerpodcast.com

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Scott Shepherd chats with the business partners of Velvet & Twine. Lisa Bywater, Barbie Dellecker, and Molly McMahon talk about how their friendship and a wedding blossomed into an amazing floral business in Orlando, Fl. Be sure to subscribe and leave a review. Thank You!! Follow Velvet and Twine's links at www.theflowerpodcast.com

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Keith Robinson, owner of Gloriosa Signature Events, chats with Scott Shepherd about his experiences working with events and weddings in the floral industry. Keith shares his thoughts on business, gardening, and floral design. Be sure to subscribe on iTunes and leave a review!! Thank you!! Visit Keith's links at www.theflowerpodcast.com

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Emily Newman, founder of OnceWed and If I Made, talks about how she got her start in the wedding industry. Have you ever wanted to develop a deeper understanding in floral design or some other wedding related craft? Scott and Emily chat about how she has created content about floral design, cake decorating, photography, and so much more!

Be sure to subscribe on iTunes and leave a review!! Thank you!!

Visit Emily's links at www.theflowerpodcast.com

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Scott Shepherd is joined with Sybil Sylvester for this episode of The Flower Podcast. Today, we discuss Sybil's love of flowers, weddings, and her new book entitled Fresh. Be sure to subscribe to the podcast!

Be sure to subscribe to the podcast!!

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Jacin Fitzgerald spends extra time chatting with Scott focusing on mentoring. Many people helped Jacin learn and grow her business and it's her way to help the next generation of budding floral designers.

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The Flower Podcast welcomes Jacin Fitzgerald, owner of Jacin Fitzgerald Events. Jacin shares how she began working with flowers and how that evolved into a business of creating phenomenal destination weddings and events.

Be sure to subscribe and leave a review.

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The Flower Podcast welcomes Lewis Miller, owner of Lewis Miller Designs. Lewis shares his love of flowers, creating events, and his gift to New Yorkers with his flower flash.

Be sure to subscribe!

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The Flower Podcast welcomes Laura Iarocci with Faith Flowers. Through her business she produces weddings, events, teaches classes, leads international tours, and released her new book, Faith Flowers.

Be sure to Subscribe!!

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Scott Shepherd chats with Mimi Brown of Mimi Brown Studio in New York City. Mimi and Scott talk about operating a flower design studio in the Big Apple, working in the fashion industry, and orchestrating corporate events.

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Scott Shepherd chats with Robbie Honey. Robbie's background in horticulture, interior design, and photography have all been invaluable as he travels the world teaching floral design and producing floral events. Robbie also talks about his book, The Accidental Botanist and his love of flowers.

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Ginny Early, with Enemies of the Average, chats with Scott about her business, customer consultations, freelancing, and her love of flowers.

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Scott Shepherd chats with Margot Shaw, Founder and Editor-in-Chief, of Flower Magazine. She shares her love of flowers and all things beautiful. Margot discusses how the magazine began and what they look for when publishing their stories.

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Scott Shepherd chats with Amy Osaba of Amy Osaba Designs, about flowers, weddings, and all things beautiful. Amy discusses insights into the floral industry including pricing, design, and color.

Be sure to subscribe to the show!!

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Scott Shepherd and guest, Ashely Woodson Bailey, discuss her path to creating a brand that includes amazing artwork, breathtaking wallpaper, and stunning textiles.  

Be sure to subscribe to the show!

Go to www.theflowerpodcast.com and learn about all our guests!

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Scott Shepherd is joined with Sybil Sylvester, with Wildflower Designs, for this episode of The Flower Podcast. Today Scott discusses Sybil's love of flowers, weddings, and her new book entitled Fresh.

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Scott Shepherd hosts a podcast for the floral community and discusses flowers, trends, and business topics. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, author, and so much more.

Be sure to subscribe to the show!