Rankable: Recent Episodes
iPullRank
Welcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.
In episode 130, Christian Ward joins Garrett for a deep dive into the application and impact of AI in both personal and professional spheres. Christian is bullish on AI in daily operations, highlighting its power to enhance learning, decision-making, and efficiency through real-world applications. He discusses leveraging AI for everything from understanding data partnerships to automating tasks and analyses, underscoring the importance of practical usage over theoretical knowledge to unlock AI's potential.
Christian and Garrett explore the evolving nature of digital ecosystems, predicting a future where conversational AI breaks down the barriers of traditional user interfaces, making technology more accessible and intuitive.
Christian foresees a significant shift in how marketers and businesses approach customer engagement, moving from a reliance on monologues to embracing dialogues facilitated by AI. This change, he argues, will revolutionize personalization, making interactions more meaningful and customer-centric, thereby enhancing the consumer experience in unprecedented ways.
The conversation touches on the broader implications of AI on privacy, content creation, and the digital landscape, suggesting a future where AI not only simplifies but also democratizes access to technology. Christian believes personal AI assistants will manage our interactions with brands and services before long, ensuring privacy and efficiency.
Both agree that the integration of AI into daily life and business is inevitable, urging everyone to embrace this transformation proactively.
- [0:00] Intro
- [1:07] How do you use AI in your day-to-day?
- [3:30] Will AI change user behavior?
- [7:30] The exponential advancement of AI and the frictionless abstraction layer
- [11:15] Will brands and digital ecosystems be siloed in the future?
- [14:50] Implications of AI on marketers - monologues vs. dialogues
- [18:15] Data privacy in the age of AI
- [21:40] Thoughts on IP copyrights - the NYTimes lawsuit against OpenAI
- [24:31] Rapid Fire Rankings
Top 5 Changes to Marketing
- Cookie Deprivation
- Two Choices - Tracking or ZPD
- SEO Content Generation & Tools
- From Monologue to Dialogues
- CMO Metrics Overhaul
Top 5 AI Expectations
- AI Efficiency at Work
- Prompt Inversion
- AI Model Convergence
- Conversational UI’s Explode
- Personal AI Usage
Top 5 Tools to Try to Learn
- ChatGPT: Best best-around tool to learn what’s possible
- Opus: Brilliant for cutting videos and creating AI posts
- Swell: Video or Audio AI tool for posts
- Reflect: Note-taking application and Personal Knowledge Graph
- Anthropic: Excellent alternative to GPT
- (Shameless Plug): Yext
Top 5 People to Follow for AI
- Ethan Mollick (Academic & Theory)
- Rowan Cheung (General AI)
- Paul Roetzer (Marketing AI)
- Allie Miller (AI Applied)
- Cassie Kozyrkov (Decision Science and AI)
In episode 129, Erika Varangouli shares the time, effort, and marketing discussions that went into Semrush's 2023 Ranking Factors study. Too often, uninformed SEOs will use statistics from these correlation studies and use them to serve their own agendas despite them not proving causation. Erika argues that the data still has value to inform and guide us. We can apply the insights to hypotheses and experiments to our own websites without using it purely as a prescriptive playbook.
She explains why the team landed on a study called 'Ranking Factors' and used their own metrics quantified as 'Content Quality.'
Resources: Semrush 2023 Ranking Factors Study - https://www.semrush.com/blog/ranking-factors-semrush-study/
[0:00] Intro
[1:30] The Semrush Ranking Factors Study - What is it?
[3:20] The methodology to address the correlation implications.
[6:20] How should SEOs remain skeptical yet find value in these SEO correlation studies?
[10:15] Highlighting limitations and the nature of correlation.
[12:20] How did you decide on the controversial title and the marketing of the study? The metrics created behind 'content quality.'
[19:45] Big insights and takeaways from the Ranking Factors Study
[22:00] What's your take on SGE and GenAI based on the study's findings?
[26:30] Do you think Brand recognition should trump content quality in search rankings?
[30:05] Rapid Fire Rankings
In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability.
Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company.
He also addresses how to engage people in caring about their digital footprint and the environmental impact of LLMs and Generative AI. He shared his thoughts on the responsibility of large companies in reducing their digital footprint.
(0:00) Intro
(1:53) Defining Digital Sustainability
(3:43) Education in Digital Sustainability
(5:15) Regulations Around Digital Carbon Footprint
(6:50) How to Fight for Change in the Digital Landscape
(10:46) What Responsibility Do Large Companies Have in Improving Our Digital Footprint?
(13:35) Who are the People at Organizations Launching Reduction Initiatives?
(15:30) How to Implement Sustainability Changes at an Organization
(17:47) How to Get People to Care About Their Digital Footprint
(20:25) The Environmental Impact of LLMs and Generative AI
(23:30) Don’t Feel Guilty
(25:54) Reducing Your Digital Footprint
(27:11) Rapid Fire Rankings
Top 3 of anything:
Music
Family
The Planet
Rank your best SEO marketing win:
Redesigned a website to make it incredibly lightweight which while migrating domain and URLs boosted rankings.
Rank your top 3 SEO tools:
Screaming Frog
Webmaster Tools
Hemingway
Rank your best SEO or trick or tactic:
Focus on conversion over winning traffic.
Rank what you love most about the SEO industry:
It can be used to shorten user journeys.
Rank your top 1-3 marketers:
Tim Frick
Mark Butcher
Tom Greenwood
Rank your best SEO learning resource:
Your own experience.
Rank your top cause or charity:
Big Orange Heart
In episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO.
Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future.
We also discuss what this means for the importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in content going forward, the ideal direction for Google in search results, & what the next five years might look like in SEO.
(0:00) Intro
(3:11) Generative AI Content
(4:07) The Fear Around Artificial Intelligence
(5:36) The Right Way to Use GenAI
(6:36) Transparency Around the Use of Gen AI
(8:52) How Will SEO be Impacted by Generative AI Content
(10:45) Does GenAI Devalue SEO as a Channel?
(11:47) Will We Always Need Humans for Content Creation?
(12:35) How AI Can Challenge Humans in Thought Leadership?
(13:50) The Importance of EEAT Going Forward
(15:47) How Will Google Adjust?
(16:40) The Ideal Direction for Google to Go in Search Results
(18:52) How GenAI Can Solve the Personalization Problem in Search?
(21:27) What Will the Next 5 Years Look Like?
(22:19) The Hardest Content to Make Right Now
(23:46) How GenAI Will Change Keyword Research
(25:17) The Next Generation of Search
(25:55) Rapid Fire Rankings
Top 3 of anything:
- The Lord of the Rings
- The Malazan Book of the Fallen
- A Song of Ice and Fire
Rank your best SEO marketing win:
I Googled 50 of the best-looking digital marketing agencies in the UK.
I wrote a bunch of flattering stuff about their blogging strategies.
I hit publish and emailed every agency.
One agency asked if I had availability for a test project. another asked about a retainer.
It snowballed from there.
I used my "agency experience" as social proof for more outreach soon, one agency offered me a full-time role to stop me from working with their competitors, setting me on the path to a role as agency VP - nearly a decade later.
Rank your top 3 SEO tools:
- Ahrefs
- Clearscope
- Screaming Frog
Rank your best SEO or trick or tactic:
Routinely running experiments to collect original, first-hand data that no other company possesses.
Rank what you love most about the SEO industry:
The problem-solving!
Working out what people are looking for, how you can deliver it, how you can bring new value to the SERP.
It's a big, fun game.
Rank your top 1-3 marketers:
- Tim Soulo
- Amanda Natividad
- Bryan Casey
Rank your best SEO learning resource:
Ahrefs aside, I really enjoyed the BlueArray Technical SEO course.
Rank your top cause or charity:
Support Devin Through Cancer
In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications.
Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experiences online.
We also discuss the concept of the data void in search, information gain, and the impact on information accessibility and quality.
(0:00) Intro
(1:55) Search Intent and the DOJ Lawsuit Against Google
(8:11) Understanding Search Intent
(15:31) The Data Void in Search
(24:40) The Value of Information Gain
(40:43) Rapid Fire Rankings
Top 3 of anything:
- Uncomfortable Silences
- Conspiracy Theories
- Weird things on the internet
Rank your best SEO marketing win:
HubSpot Ecosystem
Rank your top 3 SEO tools:
- HubSpot
- Ahrefs
- SEMrush
Rank your best SEO or trick or tactic:
Keep your old URLs over creating new ones.
Rank what you love most about the SEO industry:
- It’s not new.
- It’s always "dying"
- There’s no one way to be successful in an SEO career.
Rank your top 1-3 marketers:
- Mike King
- Garrett Sussman
- Whoever I can run into at a conference that is producing great work online
Rank your best SEO learning resource:
Reach out to people who really know their stuff.
HubSpot Academy.
Rank your top cause or charity:
Wire money directly to the causes you believe in. Mine is the Ukranian armed forces.
In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI.
Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results.
We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain.
(0:00] Intro
(1:38) The Past Year in Search and AI
(4:21) Is Google Starting to Get Search Results Right?
(11:58) Query Expansion vs Information Gain
(18:25) Query Diversification
(21:57) Predictions for Google’s Search Generative Experience
(28:03) Will Search be Fragmented in the Future?
(34:00) Rapid Fire Rankings
Top 3 of anything:
- Rare Steak
- Sauna
- That's it!
Rank your best SEO marketing win:
We did a Food Crawl at SXSW. We ended up getting over 23,000 RSVPs.
It got so big that SXSW made it an official food crawl in partnership with the festival.
Rank your top 3 SEO tools:
- Clearscope
- Google Search Console
- Google SERPS
Rank your best SEO or trick or tactic:
Understand the searcher's intent. Make sure your title tag matches the tags for the query, and make sure you’re above the fold experience answers the question as quickly as possible.
Rank what you love most about the SEO industry:
It's constantly changing.
Rank your top 1-3 marketers:
- Mike King
- Kevin Indig
- Lily Ray
- BONUS: Aleyda Solis
Rank your best SEO learning resource:
Clearscope Webinars.
Rank your top cause or charity:
Women In Tech SEO
In episode 123, we welcome Kristin Tynski for a deep dive into the dynamic world of Generative AI.
We chat about the wealth of new developments over the last year in Generative AI and some key takeaways from OpenAI’s Dev Day presentation earlier this month. Kristin shares some thoughts on how organizations can effectively adopt Generative AI, offering actionable insights for businesses.
We also discuss the importance of incorporating subject matter expertise into AI systems for enhanced accuracy and relevance and Kristin gives a few predictions for what the world of AI could look like in 2024.
(0:00) Intro
(2:10) The Last Year in Generative AI
(5:47) GPT 3.5 Expectations vs Reality
(7:51) Biggest Takeaways from OpenAI Dev Day
(11:17) How Your Organization Can Adopt Generative AI?
(16:43) Incorporating Subject Matter Expertise
(21:34) How Trustworthy are Generative AI Results?
(24:50) AI Predictions for 2024
(33:25) Rapid Fire Rankings
Top 3 of anything:
• My Daughter
• My Wife
• Running a Family Business
Rank your best SEO marketing win:
Serendipitously, in the months before that, I had been working on a content idea for a site called Lawsuit.org, owned by Fractl. The goal was to come up with something interesting and newsworthy. I realized through some Fractl work that my local county has a database of all arrest and traffic stop records.
We undertook a large scraping project to gather all the data we could from Palm Beach County, looking at police activities, anomalies, and if certain officers had disproportionately high arrest rates of African American people. While we found some anomalies, nothing was super groundbreaking. However, it proved that you could scrape a county's police data and identify potential issues.
I published this on Hacker News, Reddit, and other platforms. The content did really well, especially on Reddit, likely due to its coincidence with the George Floyd situation. People were looking for tangible ways to contribute.
I suggested on Reddit the idea of doing this for every county, not just Palm Beach County.
The Reddit post went viral, leading to a Slack group where about 2,500 people joined in a few days. It self-organized from there, with little input from me after the first few weeks, turning into a community. A law firm helped turn it into a nonprofit, which received $250,000 in funding.
Rank your top 3 SEO tools:
• SEMRush
• Ahrefs
• SERP API
BONUS: Appify
Rank your best SEO or trick or tactic:
Creating content that is truly adding new and newsworthy information, which requires doing some sort of data analysis.
You need to create something really that hasn't existed before, and that is adding value in an entirely new way.
Rank what you love most about the SEO industry:
I love how dynamic it is. I love how quickly it changes.
Rank your top 1-3 marketers:
• Mike King
• Britney Muller
• Rand Fishkin
Rank your best SEO learning resource:
I think for the more advanced stuff, you're going to find the most interesting, cutting-edge stuff inside of closed groups.
Rank your top cause or charity:
Police Data Accessibility Project
Medical Aid for Palestinians
In episode 122, Susan Wenograd takes the stage to share her profound insights into the dynamic world of Google Ads.
Susan shares thoughts on the current state of Google Ads, providing a comprehensive overview of the latest trends and developments and discusses how to expertly navigate some of these new challenges.
She also outlines how Google's SGE could impact Google Ads, unlocking exciting new possibilities and avenues for growth.
(0:00) Intro
(2:31) The Current State of Google Ads
(4:21) How to Navigate the New Google Ads
(5:45) The Iteration Process for Google Ads
(9:35) Will Google Ads Improve Over the Next Year?
(13:05) Ideal improvements to Google Ads
(16:09) Impact on Black Friday
(19:00) What Role Will Google Ads Play in SGE?
(21:45) How SGE Could Benefit Google Ads
(22:42) Creative Trends in Social Ads
(26:16) Rapid Fire Rankings
Top 3 of anything:
• My Family
• My Dogs
• Traveling
Rank your best marketing win:
This past year, pretty much every audit where I’ve met with resistance when I’ve said “You need to stop controlling this.” And every client that shared results has gotten better.
Rank your number 1 Ad Tool:
Google Search Terms.
Rank your best Google Ads trick or tactic:
You can either choose to try to control the match types or you can control the audience and be less controlling about the search terms.
What I recommend that a lot of brands do is add observation audiences. Add as many as you can that make sense to your brand campaigns.
You can then take those audiences, make a campaign that’s filtered only to people that match those markets, and then run a broad match against them.
You learn a lot about what they search for.
Rank what you love most about digital advertising:
It’s never boring.
Rank your top 1-3 marketers:
• Mike King
• Jess Cook
• Kirk Williams
Rank your best digital advertising learning resource:
Talking to other marketers one on one.
Rank your top cause or charity:
Lone Star Dog Ranch.
In episode 121, Britney Muller of Data Sci 101 takes the stage to unravel the complex world of artificial intelligence and LLMs, guiding us through the most critical aspects of this cutting-edge technology.
Britney shares her thoughts on the ethical risks that AI poses and the actionable strategies for mitigating biases in AI.
We also discuss the urgent need for AI education and Britney addresses the concerns around trust in LLMs when connected to the internet and the uncertainty around their factual accuracy.
Check out her deep-dive Beginner's Guide to LLMs
(0:00) Intro
(3:51) The Need for AI Education
(6:45) Can You Trust LLMs to Get Facts When Connected to the Internet?
(8:42) The Appropriate Use Cases for LLMs
(11:40) The Ethical Risks of AI(17:20) How to Solve the Problem of Biases in AI
(21:37) The Most Valuable Applications for Generative AI
(23:39) You are Not Behind in the Age of AI
(25:45) Rapid Fire Rankings
Top 3 of anything:
- Automating Inequality
- Thinking In Systems
- Weapons of Math Destruction
BONUS: Algorithms of OppressionRank your best SEO marketing win:It's a tie between ranking for Bert 101, ML Directors or getting one of my ML experts featured in 60 minutes (have gotten reeeaaallly good at PR lately if I do say so myself).
Rank your top 3 SEO tools:
- Google.com
- GetSTAT
- SparkToro
Rank your best SEO or trick or tactic:
Newsjacking - Jumping on a trend (like Barbie or T.Swift).
Rank what you love most about the SEO industry:
The ability to help people and companies get more deserved visibility.
Rank your top 1-3 marketers:
- Mike King
- Kristin Tynski
- Phil Nottingham
Rank your best SEO learning resource:
I'm biased but the Beginner's Guide to SEO on Moz (rewritten by yours truly).
Rank your top cause or charity:
Sheldrick Wildlife Trust
In episode 120, Dave Ojeda stops by to chat about the intricacies of Schema markup.
Dave emphasizes the value of Schema and its role beyond enhancing search engine visibility. We discuss entities and the relationship they have with semantic Schema markup as well as how they enrich the context of your content.
Dave also highlights common mistakes to avoid when working with Schema and the advantages of implementing Schema markup within your organization.
(0:00) Intro
(4:02) The Value of Schema
(7:19) Entities in the Context of Schema
(9:03) The Advantage of Schema Markup
(11:13) How to Implement Schema Markup at Your Organization?
(14:05) How will the Importance of Schema Change in the Future?
(18:35) Common Mistakes People Make With Schema
(23:00) Rapid Fire Rankings
Top 3 of anything:
- Star Wars
- Jaws
- Close Encounters of the Third Kind
Rank your best SEO marketing win:
Years ago I was brought in because a client was losing rankings and pages were getting de-indexed. What we realized was that the pages were from a certain group that controlled a certain area of the site. And it ended up being a disgruntled employee who was intentionally making changes to impact the site’s rankings.
Rank your top 3 SEO tools:
- Schema App
- Keyword Insights
- Site Bulb
Rank your best SEO or trick or tactic:
Live in the SERPs. Use the tools as a guide, but live in the SERPs.
Rank what you love most about the SEO industry:
It’s always changing.
Rank your top 1-3 marketers:
- Martha van Berkel
- Jess Joyce
- Jarno van Driel
Rank your best SEO learning resource:
Conversations.
Rank your top cause or charity:
Habitat for Humanity.
In episode 119, Serge Bezborodov of JetOctopus joins the show for an enlightening conversation about technical SEO at the enterprise level.
Serge shares thoughts on the uniqueness of technical SEO and discusses the critical data types that hold significance in the space. We discuss key features to pay attention to in your technical SEO software and best practices for effectively crawling large websites.
Serge also dishes out some strategies to identify and address JavaScript SEO issues and improve your communication with developers.
(0:00) Intro
(3:15) What is Unique about Technical SEO?
(4:40) What Type of Data Matters for Technical SEO?
(8:30) Key Features to Look For in Your Technical SEO Software
(12:12) Best Practices for Crawling Large Sites
(16:13) Identifying Javascript SEO Issues
(20:57) Communicating with Developers
(23:07) Rapid Fire Rankings
Top 3 of anything:
- Motorcycles
- Spear Fishing
- Family
Rank your best SEO marketing win:
More than 10 years ago we built and bought some backlinks and got a huge amount of traffic.
Rank your top 3 SEO tools:
- GSC
- Ahrefs
- Your hands
Rank your best SEO or trick or tactic:
Seeing the results and impact.
Rank what you love most about the SEO industry:
It’s always changing.
Rank your top 1-3 marketers:
Our clients.
Rank your best SEO learning resource:
Google Web Master Tools.
Rank your top cause or charity: Save Life
In episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO.
Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence.
We also explore the fundamental differences between Universal Analytics (UA) and GA4 and discuss the most important aspects of GA4 that every SEO should be aware of.
(0:00) Intro
(2:52) GA4 Auto-Migration
(5:25) Rethinking How You Measure Your Digital Presence
(9:35) GA4 Reporting for SEO
(12:42) Why SEOs Should Learn GA4
(15:04) Fundamental Differences Between UA and GA4
(18:09) Is GA4 for Everybody?
(21:28) How to Approach Attribution in 2023
(27:26) The Most Important Things SEOs Should Know About GA4
(29:51) Rapid Fire Rankings
Top 3 of anything:
- Wyatt’s song, The Wonder Years
- Miserable at best, Mayday Parade
- If it means a lot to you, A Day to Remember
Rank your best SEO marketing win:
Finding thousands of dollars of waste in a campaign because the client had the same name as an action figure and plumbing product - CPA went way down after excluding a bunch of keywords.
Rank your top 3 SEO tools:
- Search Console
- Screaming Frog
- Moz
Rank your best SEO or trick or tactic:
Actually looking at SERPs .
Rank what you love most about the SEO industry:
It’s always changing.
Rank your top 1-3 marketers:
- Marie Hayes
- Charles Farina
- Rand Fishkin
Rank your best SEO learning resource:
YouTube & Twitter.
Rank your top cause or charity:
To Write Love On Her Arms
In episode 117, Jason Tatum, VP of Product at CallRail, joins the show to discuss AI-Powered call tracking and how it can be used to uplift your SEO efforts.
Jason highlights the valuable relationship between AI-powered call tracking and SEO, emphasizing the identification of patterns and trends.
We also glimpse into the future of AI at CallRail and discuss the ways that organizations are seamlessly implementing the technology into SEO and marketing processes.
(0:00) Intro
(10:20) AI-Powered Call Tracking and the Relationship to SEO
(15:15) How to Identify Patterns and Trends
(17:02) How Marketing Teams are Using CallRail Summaries
(18:31) How Marketers Apply Brand Sentiment Insights from Summaries
(20:51) The Future of AI at CallRail
(25:38) How to Implement This Technology into SEO Processes
(27:30) Conversation Intelligence with CallRail
(30:50) Rapid Fire Rankings
Top 3 of anything:
- Cycling
- Great Britain
- Life
Rank your best Product marketing win:
When Google Data Studio was first released, we got invited to be a part of the beta. We got the CallRail link up on the Google Studio page. That's my best win.
Rank your top 3 Product tools:
- Pen & Paper
- Atlas
- Hey
Rank your best SEO or Product trick or tactic:
Have call summaries setup.
Rank what you love most about being in the Product industry:
Making people's businesses and days better.
Rank your top 1-3 marketers:
- Laura Beussman
- Marie Pat Donallen
- Andy Powell
Rank your best SEO or Product learning resource:
Neil Patel & Rand Fishkin
Rank your top cause or charity:
Bike Law
In episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent.
Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors.
We also chat about the reasons why Google may not always provide the "best" answer and the challenges surrounding content quality on the web.
(0:00) Intro
(2:30) What Do SEOs Get Wrong About Search Intent?
(3:40) How Does Google Think About Intent?
(4:43) Signals and Factors
(6:25) How Should SEOs Approach Content?
(8:27) Why Doesn’t Google Provide the Best Answer?
(10:22) SEO is Relative
(11:58) Original Content vs Replication
(13:53) SERP Volatility
(15:55) Have Results Improved?
(17:48) Are We Being Retrained by Google?
(21:25) The Issue with Content Quality on the Web
(24:20) Creativity vs Information
(26:12) How SGE Will Impact List
(28:33) Will Google Get Transactions Right?
(30:03) Rapid Fire Rankings
Top 3 of anything:
- My kids
- Coconut
- Supernatural
Rank your best SEO marketing win:16%+ CTR on Google Ads is likely my favorite (as it's just such a stupidly high figure).
Rank your top 3 SEO tools:
- Google Search Console
- Semrush
- PHP & MySQL
Rank your best SEO trick or tactic:
Building out content stacks.
Rank what you love most about SEO as an industry:
Winning!Being able to apply knowledge/skills/experience from numerous jobs.
Rank your top 1-3 marketers:
- David Ogilvy
- Shaun Anderson (HoboWeb)
- Ann Smarty
Rank your best SEO learning resource:
Forums.
Rank your top cause or charity:
Women in Tech SEO
Twitter: @techseowomen
In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases.
We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models.
We also tackle the important question of Google's responsibility in surfacing diverse content and discuss approaches that both individuals and organizations can take when handling existing biases.
(0:00) Intro
(3:25) Are Google Search Results Biased?
(5:05) The Influence of Language in Queries
(9:49) Are LLMs Biased?
(13:30) Checking Your Own Biases When Searching with Google
(21:45) What is Google’s Responsibility in Surfacing Diverse Content?
(25:15) How to Handle Existing Biases
(28:11) Rapid Fire Rankings
Rank your top 3 anything:
- Ahab - The Coral Tombs
- Katatonia - Sky Void of Stars
- Periphery - Djent is Not a Genre
Rank your best SEO marketing win:
Resolving hreflang tag & canonical issues on an international ecommerce site. Traffic is now up by more than 600% as the international pages are now ranking in the correct regions!
Rank your top 3 SEO tools:
- Sistrix
- AlsoAsked
- Sitebulb
Rank your best SEO trick or tactic:
Internal links - especially with ecommerce - are hugely underrated. Guiding users through a purchase journey, in every stage of that journey, can be really powerful.
Rank what you love most about SEO as an industry:
The variety of challenges and topics - there's always something new to learn!
Rank your top 1-3 marketers:
- Mark Williams-Cook
- Areej AbuAli
- Mordy Oberstein
Rank your best SEO learning resource:
Aleyda Solis' Learning SEO
Rank your top cause or charity:
The Hamlet. A charity that supports people ages 0-29 with special educational needs and disabilities.
In episode 114, AIPRM Founder Christoph Cemper stops by to talk ChatGPT, AIPRM, and the power small business can harness with generative AI.Christoph sheds light on what small businesses need to understand about how these generative AI tools work and emphasizes the importance of a well-crafted prompt to unleash their full potential. We also explore the barriers preventing SMBs from utilizing generative AI and uncovering the remarkable productivity boost it offers. (0:00) Intro(2:22) The World of AI(5:55) ChatGPT for SEO(7:42) What Small Businesses Need to Understand about ChatGPT(12:18) The Importance of Having A Good Prompt(14:38) Recommendations for Small Businesses(20:24) What’s Stopping SMB From Using Generative AI?(23:45) The Efficiency of Generative AI[27:30) The Future of Generative AI(33:52) Rapid Fire RankingsRank your best SEO marketing win:AIPRM by far.Rank your top 3 SEO tools: * Systrix * Ahrefs * SemRush
Rank your best SEO trick or tactic:Use a brand-able name.Rank what you love most about SEO as an industry:The reverse engineering part. Investigative, experimental, testing.Rank your top 1-3 marketers:* Jim Boykin * Frank Kern * Mike King
Rank your best SEO learning resource:Forums.Rank your top cause or charity:SOS Children's Villages
In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO.
Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.
We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.
(0:00) Intro
(2:37) Misconceptions Around UX as a Ranking Factor
(4:49) Do Popups Impact Rankings?
(6:55) Paywall Sites
(8:14) Educating Clients on SEO & UX
(11:17) How SEO & UX Work Together
(14:15) The Importance of Audience Research
(16:22) Online Shopping vs Brick & Mortar
(17:54) Best Practices for UX & SEO
(20:37) The Importance of Readability
(22:35) Are Consumers UX Expectations Changing?(28:00) Rapid Fire Rankings
Rank your top anything:
- Slovenia
- South Africa
- Norway
Rank your best SEO marketing win:
I got a single content piece to generate around 840 natural backlinks.
Rank your top 3 SEO tools:
- Google Search Console
- Semrush
- Screaming Frog
Rank your best SEO trick or tactic:
Keyword localization for multi-language SEO success.
Rank what you love most about SEO as an industry:
- The supportive community within it, especially Women in Tech SEO.
- When you see your content is generating conversions and driving revenue.
- Brainstorming the unique story within the brand.
Rank your top 1-3 marketers:
- Areej AbuAli
- Chris Walker
- Christopher Lochhead
Rank your best SEO learning resource:
Real websites with real data!
Rank your top cause or charity:
Rise Up Together
In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO.
Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations.
We also chat about why communication is a superpower in project management and the need to identify and manage potential risks to ensure project success.
(0:00) Intro
(1:25) Why is Project Management Important?
(2:50) Why Project Management Matters for SEO
(6:40) Organizing Your Business Before You Start
(8:43) What Do Most Businesses Get Wrong About Operations?
(11:14) Adaptability and Communication
(15:05) Risk Mitigation
(18:01) Change Management
(20:15) Controlling People is Hard
(22:00) Rapid Fire Rankings
Rank your top anything:
- My kids
- home decor/decorating my home
- hiking/walking
Rank your best SEO marketing win:
Creating and scaling a business at LSG. Playing an integral part in how business processes and teams function day to day and year to year is something I'm super proud of. It's allowed me to meet so many people, build a business I care about, and build my own freelance business.
Rank your top 3 SEO tools:
- Semrush
- Squeryl
- ClickUp
Rank your best SEO trick or tactic:
Internal linking. It's soooo underrated but effective
Rank what you love most about SEO as an industry:
-
The challenge of having a non-routine job/industry
-
Building relationships (clients, colleagues, coworkers)
-
Building a robust set of skills
Rank your top 1-3 marketers:
- Nick Eubanks
- Blake Denman
- Amanda Natividad
Rank your best SEO learning resource:
- Twitter/LinkedIn
- Blogs/roundtables
- Podcasts
- Colleagues and coworkers
Rank your top cause or charity:
The BackPack Program at our school helps kids fight hunger. There is no link for the program, but you could reach out to: https://www.trf.k12.mn.us/
In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy.
Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively.
We discuss effective communication with stakeholders and finding the right balance.
We also explore valuable techniques for ensuring your content demonstrates expertise, authority, and trustworthiness (E-E-A-T) and the role of structured data plays in enhancing these qualities.
(0:00) Intro
(3:21) The Most Important Thing to Get Right in Your SEO Content Strategy
(5:19) How to Get Started With Your SEO Content Strategy
(7:43) How to Speak to Stakeholders
(9:13) In-house vs Agency
(10:27) Fluid vs Rigid Strategy
(12:46) Refreshing High Ranking Content
(15:20) How to Sell Content Internally
(20:23) How to Ensure E-E-A-T is Baked Into Your Content Strategy
(22:33) The Role of Structured Data in E-E-A-T
(24:16) The Future of Structured Data
(26:00) Rapid Fire Rankings
Rank your top anything:
- Spider-Man: No Way Home
- Avengers: Infinity War
- Captain America: Civil War
Rank your best SEO marketing win:
Earned high-DA backlinks by creating an updated statistics page before a competitor.
Rank your top 3 SEO tools:
- Semrush
- Screaming Frog
- Google search results
Rank your best SEO trick or tactic:
Looking at all the keywords a URL ranks for in the top 3 to learn the total search potential of a topic, instead of just a single keyword.
Rank what you love most about SEO as an industry:
The SEO Community on LinkedIn.
Rank your top 1-3 marketers:
- Matt Diggity
- Eli Schwartz
- Marie Haynes
Rank your best SEO learning resource:
Youtube & LinkedIn.
In episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO.
We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy.
Anna shares practical steps to implement programmatic SEO within your organization, ensuring that your content catches the attention of Google's crawlers.
We also delve into the exciting future of enhancing programmatic SEO with generative AI, unlocking new possibilities for your content.
(0:00) Intro
(3:58) The Most Common Use Cases of Programmatic SEO
(5:32) The Value of Programmatic SEO
(9:27) How to Implement Programmatic SEO in Your Organization
(12:20) How to Make Sure Google Crawls Your Programmatic Production
(15:43) How Long Does It Take to See Results?
(19:32) Enhancing Programmatic SEO with Generative AI
(22:27) How to Get Buy-In from the C-Suite
(29:03) Rapid Fire Rankings
Rank your top anything:
- My Dog
- London
- horse riding
Rank your best SEO marketing win:
My best win is as the Snyk Advisor, the programmatic SEO asset that we have designed from scratch. It currently drives 1M clicks and we have achieved +500% growth through additional tech SEO changes. I am also proud of another project that was a site section (millions of pages) migration to a subdomain with a +50% traffic increase after the migration.
Rank your top 3 SEO tools:
- Ahrefs
- GSC extension for google sheets
- Keywords Everywhere
Rank your best SEO trick or tactic:
Right now, I'm deep into programmatic pages/content automation.
Rank what you love most about SEO as an industry:
I just came from Brighton SEO, can’t help but mention how vibrant, positive, fun, and exciting the industry is. So many areas to focus on (technical, content, whatnot). So many new trends to explore. It is never boring. Also really enjoy the people, always very open, positive, and simply fun. Amazing to be a part of this community.
Rank your top 1-3 marketers:
- Kevin Indig
- Rand Fishkin
Rank your best SEO learning resource:
LinkedIn.
In episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event.
We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape the future of SEO and content creation.
Barry also shares thoughts on the delicate balance between factuality and fluidity in AI chatbots and how Google's Perspectives initiative will impact the SERPs.
(0:00) Intro
(1:46) Biggest Takeaways from Google I/O
(3:13) Bard’s True Purpose
(5:44) How will the Generative Search Experience Roll Out?
(8:47) How Will This Impact Ads?
(10:25) Factuality vs Fluidity in AI Chatbots
(13:07) Are Perspectives an Answer to the Issue of Factuality?
(15:35) How Does the SEO Community Feel About the Google I/O event?
(19:37) How Can Google Balance It All?
(21:00) How Will This Impact eCommerce?
(23:55) What Should SEOs be Paying Attention to?
(25:53) The Opportunities in Google’s AI Ecosystem
(27:45) How Will AI Make SEOs Jobs Easier & Harder
(29:28) Biggest Surprises from Google I/O
(32:16) Mobile vs Desktop Experience
(36:13) Improvements and Reporting for Google Search Console
(38:22) Will Google Continue to Dominate the Market
(40:47) Rapid Fire Rankings
Rank your top anything:
- SEO
- Development
- Apps
Rank what you love most about SEO as an industry:
The community.
Rank your top 1-3 marketers:
- Danny Sullivan
- Matt Cutts
Rank your top cause or charity: Anybody that feeds people who can't afford to put food on the table.
In episode 108, Krista Doyle of Jasper stops by to discuss how SEOs and Content Marketers should be using generative AI while trying to maintain brand consistency.
Krista gives some great advice for those looking to stay ahead of the curve in AI and shares some insight into how generative AI can be used responsibly for content.
We also dive into some emerging tools that are making an impact in the AI space and whether the AI takeover will lead to a positive future in the long run.
(0:00) Intro
(3:35) How AI is Impacting Jasper
(5:53) Staying Ahead of the AI Curve
(9:01) How is the Conversation around AI Different for Marketers vs Developers
(10:47) How Will Generative AI Impact SEO?
(16:23) Jasper’s Philosophy on Generative AI
(20:04) Using Jasper to Create Content(24:26) Emerging AI Tools to Pay Attention To
(28:10) The Future of AI: Positive or Negative?
(30:55) Rapid Fire Rankings
Rank your top anything:
• Fountain Diet Coke from McDonald's
• Cold can over ice.
• Fountain from anywhere else
Rank your best SEO marketing win:
It was my first job in SEO and I did not yet know what attribution was from content. We were trying to outrank one of our major affiliates for a bunch of keywords. We did it and it worked fast. We were pulling in about $10K a month off one piece of content. There's nothing like that first super fun & exciting win.
Rank your top 3 SEO tools:
• GSC
• Ahrefs
• Jasper
Rank your best SEO trick or tactic:
Right now, I'm deep into programmatic pages/content automation.
Rank what you love most about SEO as an industry:
It keeps me on my toes. With SEO, you're forced to always be learning, testing, and tinkering. There's nothing better!
Rank your top 1-3 marketers:
• Chris Tweten
• Tracey Wallace
• John-Henry Scherck
Rank your best SEO learning resource:
• Aleyda Solis' #SEOFOMO newsletter
Rank your top cause or charity:
The Alexandria Zoo, near my hometown in Louisiana. It was a special place to my Dad, who I lost last year, and it's still repairing some damage from a bad hurricane two years ago, so I always try to find ways to support them when I can.
In episode 107, Marianne Sweeny joins the shows to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success.
Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future-proof their careers.
We also talk briefly about what the future of LLMs and generative AI could look like a year from now as new projects like Google's Magi begin to roll out.
(0:00) Intro
(2:20) What SEOs Need to Pay Attention To
(4:27) Are the SERPs Getting Better or Worse?
(6:13) The Most Common Misconceptions from SEOs Regarding LLMs
(8:20) The Implications of Deep Mind’s Integration Into Project Magi
(10:40) How Should SEOs be Using These Chatbots?
(12:35) How to Handle The Trust Factor
(14:20) Who is Responsible for Diversity in Generative AI?
(18:15) Can a Group Come Together in the Name of Generative AI?
(20:20) Can SEOs Future Proof Their Role in the Industry?
(23:30) Predictions for the Next Year
(28:00) Rapid Fire Rankings
Rank your top anything:
- Cooking competition shows
- Learning new things (especially in AI)
- Sport Dining
Rank your best SEO marketing win:
I got a finance client to rank for subprime loans with blog comments. To my defense, my comments were relevant to the posts.
Rank your top 3 SEO tools:
- ranks.nl
- SEO tools for Excel
- Google Developers Console
Rank your best SEO trick or tactic:
Client site rank landscape.
Rank what you love most about SEO as an industry:
That it is cross-functional and that it is immediate.
Rank your top 1-3 marketers:
- Mike King
- Lily Ray
- Britney Muller
BONUS:
- Bill Slawski
- Lyndon
Rank your best SEO learning resource:
Rank your top cause or charity:
Doctors Without Borders
In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI.
Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023.
We also dive into whether big brands really need link building to have success in the SERPs.
(0:00) Intro
(1:33) uSERP’s Approach to Link Building
(2:54) How Much Value Does Google Place On Links(5:46) Content Syndication Links
(8:22) Is Paying For Links Sustainable?
(11:34) Does Link Building Matter for Big Brands?
(13:32) Quality vs Quantity of Links
(15:25) How is Generative AI Impacting Link Building
(17:07) Will Citations Be Integrated Into LLMs?
(18:31) The Future of Search Hot Takes
(19:49) Rapid Fire Rankings
Rank your top anything:
• Hawaii
• The ocean
• Tequila
Rank your best SEO marketing win:
Increasing a brand new fintech startup's traffic from 0 to 70,000 monthly visits in a hyper-competitive consumer fintech space.
.Rank your top 3 SEO tools:
• Ahrefs
• Semrush
• Screaming Frog
Rank your best SEO trick or tactic:
Digital PR driven content marketing to scale top quality backlinks.
Rank what you love most about SEO as an industry:
• Link building/pr
• Content strategy
• Technical SEO
Rank your top 1-3 marketers:
• Seth Godin
• Ann Handley
Rank your best SEO learning resource:
learningseo.io
Rank your top cause or charity:
Wounded Warrior Project
In this episode, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO.
Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JS SEO issues.
We also chat about the impact that LLMS and generative AI tools like ChatGPT and Bard could have on JavaScript SEO in the not-so-distant future.
(0:00) Intro
(1:25)How ‘Not a Robot’ Came to Be
(2:45) Jamie’s Big Picture Philosophy on Javascript SEO
(3:50) How to Keep Your Developers from Bloating Your Site
(7:21) How to Win the Hearts & Minds of Marketers and Devs
(11:29) Where Do SEOs Go Wrong With JS
(13:06) How to Investigate & Diagnose JS SEO Issues
(14:58) The Most Fun JS Problems to Solve
(17:13) Can You Trust Google Documentation?
(19:45) How Will Generative AI Impact JS SEO?
(26:31) Rapid Fire Rankings
Rapid Fire Rankings
Rank your top anything:
- Moon Druid
- Arcane Trickster Rogue
- Grave Cleric
Rank your best SEO marketing win: Mentoring the Freelance Coalition for Developing Countries Not Bots Cohort.
Rank your top 3 SEO tools:
- A good crawler
- A good source of truth
- One variable tool depending on what you want to achieve.
Rank your best SEO trick or tactic: Just talking to people.
Rank what you love most about SEO as an industry: I'm not so sure I love it anymore. I love the clever minds it's brought into my life. We used to be obscure. Now we're ubiquitous and that's problematic because real humans reach into their pockets and inherently trust what we've manipulated-- the search engine results-- everyday.
Rank your top 1-3 marketers:
- Ian Lurie
- Ashley Berman Hale
- Areej Abuali
- BONUS: Hamlet Bautista
Rank your best SEO learning resource: Is it a cop-out to say Rich Snippets? I guess it's not really shameless because writing it each week makes me read and research.
Rank your top cause or charity: Little Free Library
In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.(0:00) Intro(4:03) Key Differences Between GA4 and Universal Analytics(8:02) SEO Reporting in GA4(9:24) The Best Migration to GA4(11:47) How to Do It Yourself(13:12) What New Data Can SEOs Surface in GA4?(16:19) Things Are Going to Look Different(18:27) Alternatives to GA4(21:20) Improving Your SEO with GA4(22:45) Install It and Start Now(24:37) Rapid Fire RankingsRank your top anything:
- My daughter & my partner
- Music
- The Simpsons
- BONUS: Instant ramen noodles
Rank your best SEO marketing win:Ranked for "content marketing software" many years ago.Rank your top 3 SEO tools:
- Ahrefs
- Screaming Frog
- Keyword Insights
Rank your best SEO trick or tactic:Harness the power of the domain, and optimize all the subdomains for crawling!Rank what you love most about SEO as an industry:It feels like a superpower but it's logic.Rank your top 1-3 marketers:
- Glen Allsopp
- Areej Abuali
- Vanessa Fox
Rank your best SEO learning resource:https://learningseo.io/Rank your top cause or charity: CamH - mental health in Canada
In episode 103, Neeva Co-Founder & CEO, Sridhar Ramaswamy sits down with Mike King to explain the inner workings of search engine fueled by AI technology.Sridhar shares thoughts on SEO in relation to LLM search as well as the recent petition from Elon Musk and others to halt AI development.Mike and Sridhar also discuss the difference in Neeva’s approach to AI and why it may be difficult for others to replicate.(0:00) Intro(1:42) How Can Neeva Compete with Google?(5:53) Will Answer Based Search Replace Traditional Search?(12:25) How Neeva is leveraging AI to build a better search engine(17:01) Did Dense Embeddings Change Everything for Information Retrieval?(19:09) Google’s Techniques for Information Retrieval(20:45) Neeva’s Difference in Approach to AI - Retrieval Augmented Generation(24:34) Why is Closed Loop So Difficult?(28:00) What Place Does SEO Have in the LLM Search Environment(31:16) Creating a Feedback Loop for Users(32:40) The Petition to Halt AI Development (35:35) What is Gist? (38:15) How Neeva makes your life better
In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO.
Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings.
We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one.
(0:00) Intro
(1:45) The History of NLG for Content Marketing
(16:25) Content Quality
(21:34) Can Google Keep Up?
(30:08) The Present & Future of NLG for Content
(34:45) How Far Away Are We From Reliable NLG Outputs?
(40:15) How to Future Proof Your SEO Strategy & Content
In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of.Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you're making the right decision.We also chat about what you can do to ensure that you're on the same page across multiple teams to get your projects across the finish line.(0:00) Intro(1:45) What are the Unsexy Truths of SEO?(2:30) How to Prioritize SEO(4:35) Planting the Seeds for Your SEO Strategy(7:09) SEO Attribution May Be Scrutinized(8:45) How to Iterate on Attribution(11:40) Thinking Outside of Boring Content(13:18) The Varied Perspectives Around SEO(16:55) Communicating and Collaborating Across Teams(17:40) There’s No One-Size-Fits-All Solution to SEO(21:47) Rapid Fire RankingsRank your top anything: * Breaking Bad * Sopranos * Last of Us
Rank your best SEO marketing win:We created a public landing page for a click-to-copy template for SMS marketing that is still one of the top results on Google.Rank your top 3 SEO tools: * Ahrefs * Google Search Console * Hot Jar
Rank your best SEO trick or tactic:Leading with value.Rank what you love most about SEO as an industry:It's always changing and I'm always learning.Rank your best SEO learning resource:* Andy Crestodina * Adam Goyette * Eddie Shleyner
Rank your top cause or charity: Habitat for Humanity
In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.
Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.
We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.
(0:00) Intro
(2:07) The Value of T-Shaped SEO
(4:37) The Necessary Skillsets for Technical SEO
(6:29) How to Learn From Building Your Own Stuff
(7:33) How to Take Your Skillset to the Next Level
(9:13) What is Most Important as an SEO?
(12:27) The Morality of Injection
(13:08) What is the Hardest Industry to Work in as a Tech SEO?
(15:51) The Relationship Between SEO and Enterprise Organizations
(17:52) The Unintended Consequences of Replatforming
(19:57) Things Take Time in SEO
(21:36) Slashing Your SEO Budget During A Recession
(23:31) Rapid Fire Rankings
Rank your top anything:
- Snowmobiling
- Painting
- Arches National Park
Rank your best SEO marketing win:
First one was the first time I was able to get a clients key page to out rank their main competitor in the SERPs. Second being from a logistics client where I ran an idea by them about some keywords I had seen popping up in GSC around system integrations and only their main competitor had pages for it so I tested a few to see how they would do and they took off. Started with 4 pages and 6 months of testing but they took off in about 2 months and we turned around another 20 pages within the 6 months.
Rank your top 3 SEO tools:
- Ahrefs
- Google Search Console
- Screaming Frog
Rank your best SEO trick or tactic:
I don't have one tip or trick really but I provided advice to small businesses and my main point to most of them is to keep things simple.
Rank what you love most about SEO as an industry:
I love the uniqueness of SEO.
Rank your best SEO learning resource:
When I started in SEO it was mostly from Moz but more recently it's been following industry leaders on Linkedin.
Rank the top 1-3 SEOs or Marketers that you most look up to:
- Bill Slawski
- Hamlet Bautista
In episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation.
Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results.
We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI.
(0:00) Intro
(2:50) Earning Brand Equity on the SERPs
(4:38) Titles & Meta Descriptions
(7:44) How to Create Balance with Topic Clusters
(8:54) The right approach to E-E-A-T
(11:48) Opinions on AI content
(16:15) How Brands Can Fend Off AI Content
(22:06) Rapid Fire Rankings 🔥
Rank your top anything:
- Nature
- Notebooks
- Yogurt Parfait
Rank your best SEO marketing win:
Beat out .gov domains and sites like Korn Ferry for a data keyword. We have less than half their domain authority and basically just aggregated the original data those sites published.
Rank your top 3 SEO tools:
- Keywords Everywhere
- Semrush / Ahrefs
- Google Trends / Glimpse / Exploding Topics
Rank your best SEO trick or tactic:
This is a trick I don't use much anymore, but if you want traffic fast, steal it from sites in your industry with a skewed traffic graph. i.e the majority of their traffic comes from one blog post.
Rank what you love most about SEO as an industry:
It compounds. You're not starting from scratch everyday, you don't need to stress about staying 'on' all the time.
Rank your best SEO learning resource:
Your own site. Build your own site, get skin in the game, nothing will teach you more.
Rank the top 1-3 SEOs or Marketers that you most look up to:
- April Dunford
- Rand Fishkin
- Aleyda Solis
- BONUS: Katelyn Bourgoin
Rank your number one cause/charity that you want to promote:
The Freelance Coalition for Developing Countries. I think Chima Mmeje is building something that the marketing world desperately needs here. It's free training, mentorships, and support for BIPOC marketers. A resource like this would have been life-changing when I was just starting out.
In episode 98, Mark A Preston joins the show to give out some valuable tips and tricks for all of you SEOs hoping to get buy-in from the C-Suite at your organization.
Mark shares thoughts on how you can identify where your SEO team may be able to provide value to other departments within business and what red flags you'll want to avoid.
We also discuss how you can capture quick wins that will make C-level execs smile and open the door for new opportunities.
(1:30) Making a Difference in SEO
(2:53) The Barriers to Entry in SEO
(4:03) Advice for New SEOs
(6:07) The Business of SEO
(8:04) The Larger Perception of SEO
(10:10) Before You Go After the Budget
(12:25) Red Flags to Avoid
(14:07) Identify Where You Can Provide Value
(16:55) How to Get Quick Wins
(19:55) Revisit Your Resources
(22:20) Rapid Fire Rankings 🔥
Rank your top anything:
• Family (they are my why)
• Making a difference
• F1
Rank your best SEO marketing win:
I once had 7 (not No.7 but seven websites) out of the top 10 positions for the term 'Business Opportunities' and all related phrases.
Rank your top 3 SEO tools:
-
Ahrefs
-
SiteBulb
-
Screaming Frog
Rank your best SEO trick or tactic:
The trick is, there is no trick. The tactic is thinking the right way about what you're doing.
Rank what you love most about SEO as an industry:
It has real potential to make real differences to real lives.
Rank your best SEO learning resource:
Just talking to people about scenarios.
Rank the top 1-3 SEOs or Marketers that you most look up to:
I find some really good conversations with people you may not have even heard of online. That's the key.
Rank your number one cause/charity that you want to promote:
I just want people to be more respectful of each other in the industry.
In episode 97, Director of Client Strategy, Shantel Branch, and Office & Special Projects Manager, Neferkara Aaron join Senior Digital Marketing Specialist Aaron Johnson to share stories and thoughts on what it's like navigating corporate America as a Black woman.
Shantel & Neferkara discuss what their approach to things like professionalism and mentorship has been throughout their professional careers.
They also discuss the importance of finding and developing a community and knowing your worth as black professionals.
[0:00) Intro
(2:11) "Professionalism"
(6:51) The Challenge of 'Keeping It Together'
(14:17) The Myth of the 'Angry Black Woman'
(20:58) Pay Equity, Salary Negotiations, & Knowing Your Worth
(29:22) The Importance of Mentors
(41:48) The Experience of Working for a Black-owned Business
In episode 96, Gianluca Fiorelli joins the show to discuss the many ways in which generative AI will impact SEO in the current search environment and going forward.
Gianluca shares thoughts on some of the things Google is currently developing and implementing to help their search product evolve and improve search experience for users.
He also shares insights on how we can efficiently communicate with AI to help drive results in SEO.
(0:00) Intro
(2:11) How Google Is Evolving
(6:51) Use Barnacle SEO to Increase Visibility
(10:10) MUM and the Messy Middle
(16:46) Communicating with AI
(20:12) How Will Google Use Generative AI Technology?
(28:30) Rapid Fire Rankings
Rank your top anything:
• Star Wars
• Lord Of The Rings
Rank your best SEO marketing win:
One of my first clients was a really tiny travel agency. They are still a client of mine after almost 20 years.
Rank your top 3 SEO tools:
• SiteBulb
• Sistrix
• Ahrefs / SEMrush
Rank your best SEO trick or tactic:
Customer surveys.
Rank what you love most about SEO as an industry:
International SEO.
Rank your best SEO learning resource:
Rank the top 1-3 SEOs or Marketers that you most look up to:
• Aleyda Solis
• Mike King
• Kevin Indig
Rank your number one cause/charity that you want to promote:
Red Cross
With the announcement of Google's BARD and the explosion of tools like Open AI's ChatGPT, the SEO industry has it's sights hard set on AI generative content and what the impact could be on SEO.
After Google CEO, Sundar Pichai gave the world a glimpse into what Google's been working on with AI technology we took to Twitter to discuss and share some thoughts on what this could mean for SEO going forward.
In episode 94, Veruska Anconitano joins the show to talk about the opportunities and challenges within Multilingual SEO.
Veruska shares some insight into the advantages of an effective Multilingual SEO strategy and the impact it can have on revenue for your business.
We also discuss how cultural nuances can influence the results you see from your strategy and what mistakes you'll want to steer clear of.
(0:00) Intro
(4:14) The Biggest Challenges In Multilingual SEO
(7:17) The Benefits Of A Well Executed Multilingual SEO Strategy
(9:09) The Extra Layer of Multilingual SEO
(11:25) What Should Businesses Consider Before Starting Their Multilingual SEO Strategy?
(14:21) How Businesses Should Approach Local Research
(16:15) Where Do You Begin With Implementation?
(19:05) Education & Accountability
(21:40) Technical Considerations
(23:35) How To Make User Experience Culturally Relevant
(28:22) Don’t Reach For The Stars
(30:41) Cultural Nuances
(32:22) The Champions of Multilingual SEO
(34:18) Is Google Translate Getting Any Better?
(38:22) Rapid Fire Rankings 🔥
Rank your best SEO marketing win:
I was in charge of launching a massive e-commerce website in EMEA and APAC (SEO and Localization together) and succeeded organically in key markets after a few months by strategically tapping into local users' needs, motivations, and issues and completely driving away from the US website. This drove qualified traffic, leads, and, most of all, revenue and brought me to lead the same strategy for the US.
Rank your top 3 SEO tools:
• Ahrefs
• SEMrush
• Google’s Suite
BONUS: Tableau and Python.
Rank your best SEO trick or tactic:
Comparison pages for non-competitive players.
Rank what you love most about SEO as an industry:
I work in a very peculiar and unique field: SEO and Localization together, managing people, processes, resources, etc. So, to me, it's all being able to demonstrate that there's more to measure than the usual SEO stuff when working in a multilingual environment.
I love being right.
Rank your best SEO learning resource:
Google Documentation
Rank the top 1-3 SEOs or Marketers that you most look up to:
• Natalie Kelly
• Motoko Hunt
• Cindy Gallop
Rank your number one cause/charity that you want to promote:
EMERGENCY is an independent and neutral international organisation founded in 1994 to provide free, high-quality medical and surgical care to victims of war, landmines and poverty. EMERGENCY promotes a culture of peace, solidarity and respect for human rights.
In episode 92, Olga Zarzeczna joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits.
Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites.
We also discuss the most common issues you'll find when performing audits and the information you need to collect from an organization before you even get started.
(0:00) Intro
(2:45) The Parallels Between Running And SEO
(4:31) The Most Common Issues You Find In SEO Audits
(5:07) Recommendations for Anchor Text
(6:22) Do Multiple Links Take Away From Link Equity
(7:07) Where Are The Easy Wins?
(9:25) The Primary Differences Between Small And Large Sites
(13:12) The Difference In SEO Audits By Industry
(14:21) How Is The Product Review Update Impacting Sites
(17:15) Reputation Management Within SEO Audits
(19:22) How To Get Your Recommendations Implemented
(22:00) What Most SEOs Get Wrong When Performing SEO Audits
(23:49) What You Need To Know About A Business Before Conducting An SEO Audit
(26:41) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• Pigeons
• Running
• Trance music
Rank your best SEO marketing win:
Building my own personal brand online in 6 - 12 months.
Rank your top 3 SEO tools:
• SEMRush
• Screaming Frog
• Ahrefs
Rank your best SEO trick or tactic:
Internal linking.
Rank what you love most about SEO as an industry:
The fact that I have to learn new things every day.
Rank your best SEO learning resource:
Google Search Central
Rank the top 1-3 SEOs or Marketers that you most look up to:
- Aleyda Solis
- Dr. Marie Haynes
- Lily Ray
Rank your number one cause/charity that you want to promote:
Gruszetnik - A Polish non-profit helping and caring for pigeons

In episode 91, Dan Reno of Botify and Zach Chahalis of iPullRank stop by to discuss how to shield your site from the calamity that can often be seen with Java script rendering.
We discuss how Botify's tools can be used to sniff out and prevent issues before they arise.
Dan & Zach also share some insights on how Google comprehends JS rendering and where that comprehension could improve.
(0:00) Intro
(4:04) Has Google’s Comprehension of JS Rendering Improved?
(6:20) The Major Issues With JS Rendering
(9:25) Is Render Budget A Thing?
(12:09) Is It In Google’s Best Interest To Create A Metric For Render Budget?
(14:25) SpeedWorkers & Dynamic Rendering Solutions
(21:07) Defining Cloaking
(27:45) Will There Ever Be A Time Where Dynamic Rendering Is Not Needed?
(30:35) Final Thoughts On SpeedWorkers & JS Rendering
(32:49) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• Wife
• First son
• Second son
Rank your best SEO marketing win:
Testing interlinking strategies via "GravityStream"
Rank your top 3 SEO tools:
• Botify
• Semrush
• Majestic
Rank your best SEO trick or tactic:
Interlinking optimization.
Rank what you love most about SEO as an industry:
Cross-disciplinary nature, Site structure (IA), testing (iteration).
Rank your best SEO learning resource:
• Google itself (searching)
• Backlinko
• Glenn Gabe's LinkedIn posts
Rank the top 1-3 SEOs or Marketers that you most look up to:
• Wil Reynolds
• Scott Walldren
• Gary Vee
Rank your number one cause/charity that you want to promote:
https://aspirechicago.com/ -- Fantastic local organization actually making an impact in the community.
In episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue.
Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long term strategy.
We also discuss some specific use cases for consumer data that can lead to valuable insights for your business.
(0:00) Intro
(2:27) Opinionated SEO Opinions
(5:32) Where Are The Places Where Data Is No Being Leveraged?
(10:20) Who Is At Fault For Dropping The Ball On Surfacing Data?
(13:19) Being A Team Player
(16:34) How Long Is Data Relevant?
(17:54) How To Think About A Long Term Strategy With Iterations
(20:15) Why Don’t Organizations Use Data
(21:35) Gaining Understanding Through Data
(23:40) Specific Use Cases For Consumer Data
(25:45) Building Relationships To Find New Insights
(27:51) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• XKCD
• Edinburgh
• Democracy
Rank your best SEO marketing win:
Improving SEO results year (+271% from 1.4mm) after year (100%) after year (+163%)...
Rank your top 3 SEO tools:
• Sitebulb
• Screaming Frog
• Clearscope
Rank your best SEO trick or tactic:
Unique value + basic optimization.
Rank what you love most about SEO as an industry:
It's complex and layered, and there's more than one way to "win".
Rank your best SEO learning resource:
Conversations with engineers to better understand how software (and the software engineering process) works in general and in specific situations. Ideally involving snacks.
Rank the top 1-3 SEOs or Marketers that you most look up to:
• April Dunford
• Marshall Simmonds
• Wil Reyolds
Rank your number one cause/charity that you want to promote:
https://alabortionclinic.com/ (West Alabama Women's Center)
In episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.
Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.
We also discuss enterprises can leverage their retailers to maximize the brands visibility.
(0:00) Intro
(5:38) Context is King
(7:04) Incorrect Information in Local Search
(8:22) How Google Prioritizes Location Signals
(10:20) Common Issues In Local Search
(12:45) The Opportunities That Come From Targeting Specific Locations
(14:08) What Should Be On Your Individual Pages
(15:20) How To Get C-Suite to Take Action
(18:21) How Should Brands Leverage Their Retailers To Maximize Visibility
(20:42) How To Find The Best Solution
(26:07) Challenges In Local Search
(28:18) Are Enterprise Brands Seeing Local As A Problem?
(31:35) How Can Enterprise Brands Improve Their Local Search Presence
(37:00) Rapid Fire Rankings
Rank your top 3 anything:
- Puppies
- Skiing
- Food
Rank your best SEO marketing win:
We're proud of the work we've done in telecom specifically around real time pricing and inventory.
Rank your top 3 SEO tools:
- Keyword Planner
- Semrush
- Screaming Frog
Rank your best SEO trick or tactic:
Hyperlocalized content. Give the people what they want.
Rank what you love most about local SEO:
You're actually helping businesses that matter.
Rank your best SEO learning resource:
- Rand Fishkin
Rank the top 1-3 SEOs or Marketers that you most look up to:
- Greg Sterling
- Andrew Shotland
In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns.
Amalia gives her take on how organizations can use insights they've captured through PPC and SEO campaigns to help inform the strategies of one another.
We also discuss what the right approach is to keyword targeting and why communication between teams is the missing key to unlocking a a brand new level in your approach.
(0:00) Intro
(3:13) When PPC and SEO Work Together
(7:03) What Should The Partnership Between SEO & PPC Look Like
(10:55) What Insights Can PPC & SEO Teams Share With Each other
(14:450 How Often Should PPC $ SEO Teams Be Checking In
(19:01) How To Approach Keyword Targeting
(22:08) Communication Between Teams Is Key
(23:34) Common Misconceptions SEOs Have About PPC
(29:05) The Buyers Journey From an SEO and PPC Perspective
(33:50) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• Hiking
• Family movie night with my kids
• Reading
Rank your best SEO marketing win:
Helping really ethical small business owners quit their day job and hire their first employee.
Rank your Top 3 SEO tools:
• Moz Pro
• Screaming Frog
• GSC
Rank your best SEO trick or tactic:
Leveraging paid Google Ads searches in the creation of new content.
Rank what you love most about SEO as an industry:
The nuance - there are multiple right approaches, and it's like being a detective but without the dead bodies.
Rank your best SEO learning resource:
Aleyda Solis' SEOFOMO newsletter.
Rank the top 1-3 SEO or Marketers that you most look up to:
• Aleyda Solis
• Lily Ray
• Areej Abuali
Rank your number one cause/charity that you want to promote:
The West Coast Kids Cancer Foundation. They support families with small, practical actions like fridge stocking and involve the whole family in supporting kids with childhood cancer and blood disorders.
In episode 87, Marco Giordano stops by to share insights on how coding knowledge can help in your SEO campaigns.
Marco tells us about the obstacles you may face in data visualization and shares tactics you can use to over one them.
We also discuss what the variety of different applications for NLP and the common misconceptions around its' use.
(0:00) Intro
(3:17) How To Use Data For SEO
(5:31) The Challenges Of Data Visualization
(6:51) Storytelling with SEO Data
(11:55) Building Your Own Tools
(14:11) The Relationship Between Language and Data Science
(16:38) Marco’s Love For NLP
(19:12) Common Misconceptions About NLP
(24:29) Rapid Fire Rankings 🔥
Rank your top 3 anything:
- Geopolitics
- Japanese Retro Aesthetics
- Coding
Rank your best SEO marketing win:
Outranking Wikipedia for some very broad topics.
Rank your Top 3 SEO tools:
- Ahrefs
- Screaming Frog
- GSC
Rank your best SEO trick or tactic:
Study your topics and be detailed in your written content.
Rank what you love most about SEO as an industry:
Winning.
Rank your best SEO learning resource:
- OnChrome
- Ahrefs
- SEMRush
Rank the top 1-3 SEO or Marketers that you most look up to:
- Lee Foot
- Lily Ray
Rank your number one cause/charity that you want to promote:
Make a donation to your local Cancer Organization.
In episode 86, Michaela Mendes joins the show to discuss what integrated marketing is and how SEO can be used to enhance your integrated marketing campaigns.
Michaela shares her thoughts on why you should be thinking of your customers first regardless of what marketing channels your campaign is focused in.
We also discuss what the future of content and SEO can look like with Google's algorithm and philosophy continuing to evolve.
(0:00) Intro
(1:55) Getting Started In Content Marketing
(4:58) What is Integrated Marketing?
(7:10) How To Get All Members of Your Organization Aligned
(10:05) Customer First Marketing
(12:45) How To Maximize Resources Across Strategies
(15:40) How To Market When Content Is The Product
(18:20) Gating Content vs Leveraging Content
(20:35) Where Does Email Fit Within Integrated Marketing
(23:15) Does Google Reward Differentiation?
(25:40) Rapid Fire Rankings 🔥
Rank your top 3 anything:
- Hiking
- Family movie night with my kids
- Reading
Rank your best SEO marketing win:
Scaled organic traffic from 8k to 200k a month, huge impact to the bottom line for the business!
Rank your Top 3 SEO tools:
- Ahrefs
- Screaming Frog
- Frase.io
Rank your best SEO trick or tactic:
Internal link audits!
If you want a page to rank, add internal links from ALL your other pages on that topic to your target page.
Rank what you love most about SEO as an industry:
If I'm feeling creative, I can be creative. If I'm feeling analytical, I can lean into that. No matter what, SEO is good for every mood!
Rank your best SEO learning resource:
Learning SEO by Aleyda Solis.
Rank the top 1-3 SEO or Marketers that you most look up to:
- Aleyda Solis
- Kevin Indig
- Amanda Natividad
Rank your number one cause/charity that you want to promote:
The Freelance Coalition
In episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.
Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.
We also discuss the common misconceptions around structured data and why so many people get it wrong.
(0:00) Intro
(3:25) In-House vs Agency Work
(5:24) Structured Data
(8:45) The Future of Products in Google
(9:48) Structured Data for Enterprise Brands
(10:35) Why Do People Get Structured Data Wrong
(14:39) How To Show The Value of Structured Data
(17:15) How Should You Prioritize Implementing Structured Data?
(19:48) Gaps In Schema.org
(23:41) Common Misconceptions about Structured Data
(25:04) Structured Data for News Publications
(27:47) Use Your Resources
(30:27) Rapid Fire Rankings 🔥
Rank your top 3Rank your top 3 anything:
The Sopranos
Succession
Top Gear or The Grand Tour
Rank your best SEO marketing win:
Getting a site to implement product schema and being able to prove the value of it by just taking that and testing it.
Rank your Top 3 SEO tools:
Ahrefs
Screaming Frog
Botify
Rank your best SEO trick or tactic:
Maximizing schema.
Rank what you love most about SEO as an industry:
It’s constantly changing. That’s the stuff that keeps me interested.
Rank your top SEO learning resource:
SEO Twitter
Tech SEO Slack
ATL SEO
SEO by the Sea
Searchengineland.com
SEOroundtable.com
Rank the top 1-3 SEO or Marketers that you most look up to:
Bill Slawski
Jeff Louella
Sarah Lander
Rank your number one cause/charity that you want to promote:
Habitat for Humanity
In episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success.
Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient.
We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into ahead of Black Friday.
(0:00) Intro
(2:20) When Link Outreach Goes Wrong
(4:05) Link Building With Integrity
(5:02) Link Building Techniques
(5:57) Using HARO the Right Way
(7:08) How to Set Up An Effective Link Building System
(8:15) The Relationship Between Link Building and Content Strategy
(9:15) What’s Working Right Now
(10:28) Dad Jokes
(12:20) How To Show The Value Of Links
(13:45) How To Evaluate The Value of A Link
(15:57) Challenges In Link Building
(18:49) Black Friday Outreach for eCommerce Sites
(29:41) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• Food
• Zombies
• Drag Queens
• Rank your best SEO marketing win:
I won a link for bail insurance and the title was " How To Prepare Your Elderly Parents For A Bright Future."
Rank your Top 3 SEO tools:
• Ahrefs
• Exploding Topics
• Pitch Book
Rank your best SEO trick or tactic:
• Linkable Assets
• Guest Posting
Rank what you love most about SEO as an industry:
The creativity.
Rank your top SEO learning resource:
• Ahrefs
• Authority Hackers
Rank the top 1-3 SEO or Marketers that you most look up to:
• Stacey Macnaught
• Steve Toth
• Gisele Navarro
Rank your number one cause/charity that you want to promote:
The Trevor Project
In episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO.
Montse gives us the run down of why projects fail, how to monitor your projects and position them for success, and also the role that site size plays in the approach.
We also discuss here thoughts on how a recession might impact an organizations SEO and marketing efforts.
(0:00) Intro
(1:02) Project Management for SEO
(5:20) How Long Do SEO Projects Take to Complete
(7:15) Why Do SEO Projects Fail
(10:03) How to Document SEO Performance
(12:40) Setting Up Projects for Large Websites
(14:29) SEO in a Recession
(15:35) Managing Uncertainty
(20:35) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• Chocolate
• Chocolate
• Cheese
Rank your best SEO marketing win:
One of the best has been performing a replatforming during 2020 under extremely tight circumstances.
Rank your Top 3 SEO tools:
• GSC
• Semrush
• Sitebulb
• Screaming Frog
Rank your best SEO trick or tactic:
Pay attention to your website or mobile app over time.
Rank what you love most about SEO as an industry:
• Constantly learning about SEO
• Website migrations
• Website audits
Rank the top 1-3 SEO or Marketers that you most look up to:
• Dawn Anderson
• Seth Godin
• other SEOs
Rank your number one cause/charity that you want to promote:
Red Cross
In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach content.
We discuss how Google's Helpful Content Update could impact enterprise organizations and how to harness the power of entities.
Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy.
- (0:00) Intro
- (0:55) Near Death Experiences
- (7:40) How Do You Consume Content
- (11:25) Helpful Content Update
- (14:37) How Will Big Brands Adapt To Google’s Helpful Content Update
- (17:35) Artificial Story Telling
- (20:01) The Power of Words
- (25:35) The Impact of Entity SEO
- (29:01) Rapid Fire Rankings 🔥
Rank your best SEO marketing win:
1) Building a content engine that produced 5 articles/week
2) Ranking 1 and 2 for Page 1 on Google for our best search term
3) Got a $3000 1-day consulting gig based on the high authority of my content
Rank your Top 3 SEO tools:
- SurferSEO
- SEMrush
- iloveimg.com
Rank your best SEO trick or tactic:
1) Topic authority constellations
2) Skimmable headers that tell a story
3) Banger opening line
Rank what you love most about SEO as an industry:
1) Winning.
2) Tinkering.
3) How it is both creative and technical
Rank the top 1-3 SEO or Marketers that you most look up to:
- Neil Patel
- Shaan Puri
- Justin Welsh
Rank your number one cause/charity that you want to promote:
World Central Kitchen
In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.
We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.
Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction of what online shopping will look like this holiday season.
(0:00) Intro
(1:35) In-House SEO Misconceptions
(2:41) Advantages & Disadvantages of In-House SEO
(3:56) Biggest Challenges in In-House SEO
(5:19) Winning the Fight for Resources
(6:38) Developing Relationships with Your In-House Team
[8:40) Helpful Content Update
(10:21) Can You Trust Google?
(11:53) SEO is Always Changing
(13:30) How Do You Help Each Department In Your Organization
(15:33) How Does Seasonality Impact SEO?
(17:00) Consumer Behavior This Holiday Season
(20:10) How To Manage Up as an In-House SEO
(22:30) Advice For Working With An Agency
(25:20) Rapid Fire Ranking 🔥
Rank your best SEO marketing win:
We de-indexed about 70% of our website once, which was insane, but actually we got massive gains from it.
Rank your Top 3 SEO tools:
- Screaming Frog
- Sitebulb
- Google Search Console
Rank your best SEO trick or tactic:
To be honest, spending a whole lot of time on the website. Going through the navigation. Creating it as a user.
Rank what you love most about SEO as an industry:
It’s always changing. It never gets boring.
Rank the top 1-3 SEO or Marketers that you most look up to:
- Aleyda Solis
- Hannah Smith
- Roxana Stingu
Rank your number one cause/charity that you want to promote:
Women in Tech SEO
In episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts.
Dr. Tatman details what impact things like Google's BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy.
She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend on it as your only resource.
[0:00] Intro
[3:02] How BERT Impacts Google Search
[6:45] Why Does Language Modeling Make Search Better?
[10:36] Evolution of Algorithms
[12:15] Ongoing Changes In Language Modeling
[14:20] What is the Future of Search?
[18:38] Do Not Depend on Language Modeling
[25:50] Rapid Fire Rankings 🔥
Rank your Top 3 Coffees:
- Cortado
- Doppio
- Bombon
Rank your Top NLP Language Model:
Statistical Language Models.
Rank your biggest takeaway from NAACL Conference 2022:
Researchers care.
Rank the top 1-3 SEO or Marketers that you most look up to:
Abeba Birhane
Rank your number one cause/charity that you want to promote:
- Algorithmic Justice League
- Data Society
- Center for Democracy in Technology
In episode 78, Lazarina Stoy of Intrepid Digital fills us in on the secret abilities that can emerge when we combine the worlds of SEO and Data Science.
She explains what tools we can use to collect and analyze data and how we can present it in an easily digestible way for C-level members of an organization to uncover real wins. We also discuss the role data plays in SEO campaigns and what to look for when trying to weed out unreliable data.
- [0:00] Intro
- [1:41] Google Data Studio For Reporting
- [4:44] Best Practices for Presenting to C-Suite
- [6:40] Tools to Connect Data
- [10:02] Reliable Data
- [12:16] Using Data to Build SEO Strategies
- [16:45] Sentiment Analysis
- [19:35] Common Challenges in Machine Learning
- [23:12] Testing Machine Learning for SEO
- [26:45] Rapid Fire Rankings 🔥
Rank your Top 3 SEO tools:
• Crawlers
• Ahrefs
• SEMrush
• Google’s Suite
Rank your best SEO trick or tactic:
• Repurposing Content
• Pattern Identification from SERPs
• Working with Entities
Rank what you love most about SEO as an industry:
The ability to learn everyday.
Rank the top 1-3 SEO or Marketers that you most look up to:
• Women in Tech SEO
• Greg Bernhardt, Charly Wargnier, Andrea Volpini, JC Chouinard, Jose Hernando
• Paddy Moogan, Tom Critchlow
Rank your best SEO marketing win:
It’s just one. It’s building relationships.
Rank your number one cause/charity that you want to promote:
People that know me know I’m a huge fan of taking care of animals in any way, shape, or form that you can. I have 2 cats and I have a dog that I’ve been taking care of for such a long time now and I’m super happy about that. So, I would encourage anyone that wants to foster, adopt, or donate a couple of hours of volunteer work to an animal shelter nearby you. Or even donate a pound of food. You’ll be super, super happy after you’ve done that.
In episode 77, Shelby Blackley of The Athletic and Audience Editor, Jessie Willms pop in to educate us on the ins and outs of News SEO and how to execute the right way.
[0:00] Intro
[1:11] WTF Is SEO
[2:45] Evergreen SEO vs News Breaking SEO
[5:45] Live blogging
[9:25] Nurturing Loyal and New Audiences
[12:00] More on WTF is SEO
[13:26] Topical Authority
[16:10] How often should you try new things?
[19:30] Educating colleagues on SEO
[23:19] Rapid Fire Ranking 🔥
Rank your Top 3 SEO tools:
Ahrefs
Google Trends
Google Sheets & Keywords Everywhere
Bonus: Glimpse
Rank what you love most about SEO as an industry:
I love how wide the discipline is. You can be an expert in tech SEO, you can be an expert in content SEO. I love that there’s so much to learn in this field. It feels like there’s always a secret door.
Rank your best learning SEO resource:
WTF is SEO
Rank the top 1-3 SEO or Marketers that you most look up to:
Jessie Willms
Shelby Blackley
Rank your best SEO marketing win:
On election night in two consecutive elections in Canada to expand the reach our journalism as a result of a consistent effort across the entire company.
Rank your number one cause/charity that you want to promote:
Your local animal rights organization
In episode 76, Myriam Jessier of PRAGM stops by to help you understand how images can be used to create a substantial boost to your organization’s SEO efforts.
We discuss what tactics and strategies can be used to with visuals to improve your ranking in the SERPs.
- [0:00] Intro
- [2:07] SEO for Company Names
- [5:17] Image SEO
- [8:40] Backlinks in Image SEO
- [10:23] How Google Reads Images
- [12:00] Ranking With Images You Don’t Own
- [15:34] Recreating Images To Rank Better
- [18:09] The Influence of Human Faces On SEO
- [18:50] Rapid Fire Ranking 🔥
Rank your Top 3 Octopi:
- Dumbo Octopus
- Blue-ringed Octopus
- Octopus vulgaris
Rank your Top 3 SEO tools:
- Google Search Console
- Google Autocomplete
- Concatenate in Excel
Rank your best SEO trick/tactic:
This one is stolen from Crystal Carter at the Women In Tech SEO Fest.
She talked to us about optimizing profile people pages for E-A-T conversions and rankings. And it’s a CRAZY strategy. It’s very very good.
Rank what you love most about SEO as an industry:
I never get bored. I have ADHD and I still never get bored.
The second thing is I can actually switch on my brain to do either strategy or technical stuff.
It always feels like a treasure hunt.
And the third thing is, I love this job.
It's just really nice to go "Hey,
Rank your best learning SEO resource:
Twitter. Twitter, no joke.
Rank the top 1-3 SEO or Marketers that you most look up to:
- Stephanie Walter
- Gianna Brachetti-Truskawa
- Jamie Alberico
Rank your best SEO marketing win:
I managed to position a website that has a premium plugin that you have to pay for and their competitors are all free.
And we managed to sell.
Rank your number one cause/charity that you want to promote:
Come Back Alive
In episode 75, Lidia Infante of Sanity explains the strategies eCommerce organizations can deploy to start dominating in the SERPs.
She gives us some information around what has changed in the SERPs recently and what the benefits and drawbacks may be for brands.
[0:00] Intro
[1:27] What Direction Are eCommerce SERPs headed?
[4:40] Are People Really Using Google Lens?
[6:45] How Can Google Shopping Improve?
[9:30] Google vs Amazon ?
[12:00] Key Opportunities for eCommerce
[17:55] How To Optimize Your SEO For eCommerce
[19:55] Rapid Fire Ranking 🔥
Rank your Top 3 favorite things:
• Chocolate
• Cross stitching
• My cat
Rank your Top 3 SEO tools:
• Semrush
• Oncrawl
• Content King
Rank your best SEO trick/tactic:
This one is stolen from Crystal Carter at the Women In Tech SEO Fest. She talked to us about optimizing profile people pages for E-A-T conversions and rankings. And it’s a CRAZY strategy. It’s very very good.
Rank what you love most about SEO as an industry:
It perfectly combines creativity, data, and people.
Rank your best learning SEO resource:
Learningseo.io by Aleyda Solis
Rank the top 1-3 SEO or Marketers that you most look up to:
• Lazarina Stoy
• Rebecca Berbel
• Areej Abuali
Rank your best SEO experiment/win:
I designed and deployed a strategy for a huge American brand that I cannot name because of NDAs. It was projected to receive 115 million visits… it was really impressive.
We could see them going up like crazy.
Rank your number one cause/charity that you want to promote:
Women In Tech SEO
In episode 74, Crystal Carter of Wix details how context helps influence search engine result pages.
She gives us the scoop into the role visuals play in rankings and how to ensure you are prepared and well equipped to thrive in the ever-changing world of SEO.
- [0:00] Intro
- [1:30] Women in SEO
- [4:19] How language impacts SEO
- [7:53] Opportunity in SEO
- [10:00] How visuals can influence SEO
- [12:58] The Advantages of MUM
- [18:30] SEO is a team sport
- [24:50] Rapid Fire Rankings 🔥
Rank your Top 3 favorite things:
Music. I absolutely love music. I love to spend time with my boy. And I love to do SEO!
Rank your Top 3 SEO tools:
- Wix
- Screaming Frog
- SEO Pro Extension by MarketingSyrup
Rank your best SEO trick/tactic:
Double-check your H1 is on your homepage and also, make a reviews page.
Rank what you love most about SEO as an industry:
I love winning and I love being right.
Rank your best learning SEO resource:
Women in tech SEO
Rank the top 1-3 SEO or Marketers that you most look up to:
- Cindy Krum
- Aleyda Solis
- Lily Ray
- Miracle Inameti-Archibong
Rank your best SEO experiment/win:
I had a client and she was making X amount of pounds per month and it was like September and she was like “I want to double it by Christmas.” And we smashed that target. She was like “This is the best month we’ve ever had!”
Rank your number one cause/charity that you want to promote:
Libraries Unlimited
In episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages.
She provides insights into how organic results are showing up less in search due to Google's increase in search enhancement, rich features, advertisements, and context menus.
[0:00] Intro
[0:55] What is Entity First Indexing?
[6:49] Why Entities are so important
[9:45] Inclusivity in culture and language
[11:14] Nuance in Entities
[12:18] Thoughts on Zero Click
[15:29] Can businesses depend on organic search?
[18:15] NLG content
[19:51] How to predict Google
[21:21] MobileMoxie Chrome extensions
[32:57] Moxie Scores
[36:31] Rapid Fire Rankings 🔥
In episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters.
Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster than together.
- [0:00] Intro
- [2:53] Twitter vs Linkedin
- [3:56] Rank Something: Favorite thing to cook
- [5:07] Success with Topic Clusters
- [6:33] How to review articles
- [8:36] What’s a realistic approach to Content Strategy?
- [10:01] Combining Articles vs Topic Clusters
- [12:14] How to approach auditing for internal links?
- [14:13] How to identify content gaps and make suggestions?
- [17:00] Should you target ZERO volume keywords?
- [21:27] Rapid Fire Rankings
On Ep. 71 of iPullRank’s Rankable Podcast, we decided to have a deeper look at how Notion became one of the most well known project management tools on the market.
In this episode of the Rankable Podcast, our Senior Digital Marketing Strategist, Aaron Johnson breaks down how and why the popular word strategy game Wordle managed to take over the internet.
On Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs.
John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank.
He’s been featured on OnCrawl and GrepWords, including producing tutorials on Injecting Search Volume into Google Search Console and Creating a Slack App for Quick Keyword Search Volume.
The SERPs are changing. We’re seeing all sorts of advanced rich snippets that are sourcing data from a variety of sites to significantly change the look, feel, and interactivity of Google results. John joined us to discuss what type of advanced SERP features he’s been seeing, how it might impact SEO, and what we can do to prepare accordingly.
In this episode, we also covered:
- Are SEOs even thinking about pixel height when it comes to SEO rank tracking?
- What to look for when building a bot to scrape SERP data.
- What are some of the limitations of web scrapers for SEO?
- What to look for in an SEO data provider.
- What do you define as a ‘good’ data pipeline for reporting?
On Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content.
Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients.
With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.
Brand building isn’t synonymous with SEO, but it’s a critical component of authority and E-A-T signals.
Amanda joined us this week to talk about the value of content and brand building outside of SEO, how you can create newsworthy content, and how content can solidify your name in your industry.
In this episode, we also covered:
- What role does data backed journalism play in newsworthy content?
- What research strategies and resources can a marketer use to develop their content?
- How to build brand authority through content
- Is content syndication a viable strategy in 2022?
- How do you handle objections around duplicating your content on other networks?
On Ep. 67 of iPullRank's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace.
Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy.
In the 15+ years Ruth has been working in SEO, she's worked at agencies, as an independent consultant, and in-house, including a stint as the Head of SEO at Moz.
We’re all still figuring out how to manage in a remote work environment as more organizations have fully embraced that they’re not going back to the office.
What’s working for SEO teams that are connecting in slack channels, email, and Zoom meetings? Can asynchronous communication thrive across a distributed SEO team?
We talked to Ruth Burr Reedy about what she’s experienced and how she’s found strategies and managing techniques that are helping her teams thrive.
In this episode, we also covered:
- Making recommendations your clients will actually implement
- Building and managing a remote team
- Defending work/life balance when you work from home (especially as a parent)
- How the pandemic has changed agency/client relationships
On Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively.
Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc.
There’s a ton of SEO data available these days.
Google provides API access to Google Search Console. Google’s Keyword Planner offers search volume. 3rd party tools (like Semrush) can help pull together keyword intent classifications, backlink metrics, technical SEO insights, etc.
What do we do with all of this info?
How do you use it in the right context and what happens if you’re interpreting it incorrectly?
In this episode, we also covered:
- Not getting distracted by zero search volume
- How to think about E-A-T in your strategy
- Can you win a SERP purely with content and no brand authority or backlinks?
- Why not use copycat content?
- The relationship between content and SEO
On Ep. 65 of iPullRank's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO.
Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. Patrick was the lead author for the SEO chapter of the Web Almanac.
He also likes to share random SEO knowledge in Twitter threads he calls Uncommon SEO Knowledge. He’s a well-known conference speaker, industry blogger (mostly on the Ahref’s blog these days), judge of search awards, and he helped define the role of Search Marketing Strategist for the US Department of Labor.
Patrick shared his framework for how he works on high-impact tactics on his SEO road map. In this episode, we cover:
- As a TechSEO, when you tackle a new website, what technical issues are you trying to surface first?
- How do you approach road-mapping low-hanging fruit versus larger projects?
- Where do TechSEOs go wrong with prioritization?
- What are some of the most common missed opportunities in TechSEO that you see?
- His thoughts on the upcoming Desktop Update for Page Experience? Is it going to make waves or be a blip?
On Ep. 64 of iPullRank's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy, to discuss the topic “Fallout from Google’s Title Rewriting.”
Cyrus is a long-time SEO consultant and practitioner who’s worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he’s doing, he’d probably rather be hiking or running.
He’s always educating around the fundamentals of SEO. His deep knowledge of strategy and tactics has established him as a well-regarded source of value in our industry.
Curious what he’s put out over 2021? Check out his top 2021 content.
Google started to aggressively change titles on search results across the web a few months ago regardless of your title tags.
That’s led to a few headaches for SEOs. Cyrus has been paying close attention and shared what he’s learned over that time. In this episode, we cover:
- How important are title tags?
- Why should we invest in title tags when Google will just rewrite them?
- How can you tell when Google changes your titles?
- What's the best way to monitor and measure title tag performance?
On Ep. 63 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo, to discuss the topic “The Hiring Equation for Marketing”
John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands.
He now connects businesses with marketing agencies and understands the key ingredients that make for a successful marketing hire.
We also discuss:
- What analytics and business metrics that you need to understand before hiring for marketing
- How to create a hiring funnel (much like a marketing funnel)
- The cadence for testing new marketing channels
- Key tactics for agency lead generation and success
On Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”
Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more.
He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.
We also discuss:
- Benefits and detriments of server-side tracking
- Google Tag Manager, consent, and online privacy
- Potential website performance improvements using server-side tagging
On Ep. 61 of iPullRank's Rankable Podcast, Garrett Sussman hosts Rand Fishkin, CEO and co-founder of audience research software SparkToro to discuss the topic “Modern Audience Research for Marketers”
SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder.
He’s an educator of SEO, a nurturer of entrepreneurs, and an advocate for social action.
Published on many industry websites, Rand addressed the challenges that many marketers face in discovering their audience and what makes them tick.
We also discussed:
- How does market research pertain to the size of your business
- What are the primary goals of market research
- How you shadow and interview online dark communities to surface market insights
- How should market research influence your marketing strategy
- Unique audience research challenges for enterprises
On Ep. 60 of iPullRank's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce”
Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup.
She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store.
She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension.
Published on many industry websites, Kristina will explain why technical SEO is the hardest skill to pick up.
We also discussed:
- Learning Technical SEO
- Technical SEO challenges unique to eCommerce websites
- The best CMS options for eCommerce stores, depending on their size, resources, and expertise.
- Black Friday strategies
On Ep.59 of iPullRank's Rankable Podcast, Garrett Sussman hosts Will Critchlow, CEO of SearchPilot to discuss the topic “The Proper Way to Do SEO Testing”
Will Critchlow started the SEO consultancy, Distilled with Duncan Morris in 2005. They’ve been at the forefront of SEO split-testing methodologies and spun out the Optimization Delivery Network (ODN) platform SearchPilot (started in 2015).
Will’s a master at conducting split-test experiments, that can determine how changes to your website impact your rankings.
This week, Will Critchlow joined us to discuss the state of SEO split testing.
We also discussed:
- Different types of experiments you can conduct with SEO split testing
- What types of skills do you need to conduct an experiment
- The complexities of internal linking and why it's essential to SEO
- Building a Diversity and Inclusion program
On Ep.58 of iPullRank's Rankable Podcast, Garrett Sussman hosts DC Glenn, one-half of the multi-platinum ‘90s hip hop group Tag Team which made the pop classic “Whoomp!” (There It Is), to discuss the topic “Outside-of-the-Box SEO Tactics.”
DC Glenn has been in the music industry for 3+ decades! Did you know that he has a mild obsession with SEO? He’s been doing a variety of testing on his own, and you know that he’s got some epic stories to share.
This week, DC Glenn joined us to discuss his special techniques for SEO.
We also discussed:
- How his music career led him to SEO.
- How he's built his own knowledge graph for Tag Team and disambiguated it from wresting.
- How Wikipedia and wiki data influence SEO.
- How SEOs need to always adapt to Google's moving target.
On this episode of Rankable, Garrett Sussman hosted Krista Seiden, Founder of KS Digital LLC to discuss the topic “Why You Should Be Unboxing GA4 Now.”
GA4 is the newest version of Google Analytics. It’s a massive departure from the existing Universal Analytics. GA4 introduces changes to the UI, reporting, and customization that will benefit the digital reporting for any business. Eventually, GA4 will fully replace Universal Analytics, which is why Krista, who has worked with the Google Product team for the last decade, strongly advocates that organizations begin planning, adopting, and implementing GA4 now. Topics discussed included:
- What do people need to know about GA4?
- What are some of the biggest differences between GA3 (Universal Analytics) and GA4?
- How do you get started with GA4 and why / how do you migrate to GA4?
- What are the biggest challenges you expect users will have when moving from the old to new analytics?
- When should businesses start reviewing how they will report on analytics using Events and Conversions.
On Ep.56 of iPullRank's Rankable Podcast, Garrett Sussman hosts Aleyda Solis, International SEO Consultant, to discuss the topic "Building an SEO Community On Every Channel."
On Ep.55 of iPullRank's Rankable Podcast, Garrett Sussman hosts Brian Dean, Founder of Backlinko, to discuss the topic "The Balance Between Trending SEO and Evergreen SEO."
On Ep.54 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Mark Bealin, Founder of SearchLab & Host of Suds and Search, to discuss the topic "How SEO and PPC Work Hand in Hand."
On Ep.53 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Upasna Gautam, Product Manager at CNN, to discuss the topic "Product Management Mindset for Success."
On Ep.52 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chaniqua (Nikki) Ivey, Director of Sales at Assembly, to discuss the topic "The Major Shifts in the Sales Landscape."
On Ep.51 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Gerry Moran, Social Media Consultant, to discuss the topic "Utilizing Social Media for Sales/Marketing."
On Ep.50 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Joe Manna, Copywriter at Nextiva, to discuss the topic "Implementing Honest Marketing into Your Business."
On Ep.49 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Eli Schwartz, SEO Strategic Consultant & Best Selling Author of Product Led SEO, to discuss the topic "Product Led SEO."
On Ep.48 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Alexandra Pielusko, Director of Content Strategy at iPullRank, to discuss the topic "Creating an Enterprise-Level Content Strategy."
On Ep.47 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Paul Andre De Vera, Global SEO Lead at Workday & Host of the SEO Video Show, to discuss "How to Produce a Quality B2B Podcast."
On Ep.46 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Garrett Sussman, Demand Generation Manager at iPullRank, to discuss the launch of Rankable Season 3.
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Anton Shulke, Head of Influencer Marketing at SEMrush to discuss the topic "B2B Influencer Marketing 101."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Claudio E. Cabrera, Deputy Audience Director at The New York Times, to discuss the topic "The Power of Personas and Audience Segmentation."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Lyamen Savy, Founder & CEO at 321 Ignition, to discuss the topic "Why SEO is More Important Today Than Ever."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Colt Sliva, SEO Engineer at iPullRank, & Kevin Indig, Director of SEO at Shopify, to discuss the topic "The Current and Future State of SEO."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Michael Kawula, Chief Evangelist at SalesRocket, to discuss the topic "Leveraging Automation in Your Sales Approach."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Lynnwood Bibbens, CEO at Reach TV, to discuss the topic "How to Capture an Audience On the Go."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Kerry-Ann Betton Stimpson, CMO at JMMB Group, to discuss the topic "Reasons Why You Should Start a Podcast."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Aleks Shklyar & Tammy Woods, Director of Global Technical SEO at Automation Anywhere, to discuss the topic "Preparing for the Core Web Vitals Update."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Salim Holder, CEO of 4th Ave Market, to discuss the topic "Best Ways to Build an eCommerce Brand."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chris Jones, VP of Communications at FanDuel, to discuss the topic "The Future State of the Sports Betting Industry."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Michael King host Lily Ray, Senior Director of SEO & Head of Organic Research at Amsive Digital, to discuss the topic "How to Foolproof Your Site for Google Updates."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chris Walker, CEO at Refine Labs, to discuss the topic "How to Turn Leads into Revenue."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Ross Simmonds, Founder & CEO at Foundation Marketing, to discuss the topic “How to Get the Most out of Your Content."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Shantel Branch host Detavio Samuels, CEO of Revolt TV, to discuss the topic “Future Trends in Digital Media."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Gregoire Narcisse, Global Sales at Citrix, to discuss the topic “B2B Sales Approach: Connecting with Your Buyers."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Alex Minor, Creative Director of Eye AM Media, to discuss the topic "What is Good Content for Social Media?"
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts AJ Yawn, CEO of ByteCheck, for our 5th LinkedIn All-Star Event.
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Jonathan Tesser, VP of Research & Analytics at NYC & Co, to discuss his LinkedIn Journey
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Andrew Wang, CEO at Spread, to discuss the topic "Challenging the Norms of a Competitive Industry."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Madison Butler, CEO & Founder of Blue Haired Unicorn, LLC, for our 4th LinkedIn All-Star Event where we will be discussing the topic "How to Be Your Authentic Self on Social."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Desiree Coleman, VP of Diverse Client Segments at a Fortune 500 Company, to discuss the topic "How to Build a Diverse and Inclusive Organization."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts James Lindsay, CEO of RapSnacks, to discuss the topic "How to Break Through a Saturated Market."
In this episode, Jarrett Thomas and Chris Hart take a moment to look back on SEO in 2020 and the launch of Rankable Podcast.
In this episode, Jarrett Thomas hosts Will Gulley, Director of Digital Marketing at Big 12 Sports, to discuss "Sports Marketing in the Age of COVID-19."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Shantel Branch host Heather Nykolaychuk, CMO at Home Franchise Concepts, to discuss "How Should a Franchise Attack the Market."
On this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Jake Dunlap, CEO of Skaled, to discuss "Social Media Sales Approach."
In this episode, Jarrett Thomas hosts Steve Pockross, CEO at Verblio, and Paul Zalewski, VP of Marketing at Verblio, to discuss "The Importance of Content Strategy."
In this episode, Mike King & Jarrett Thomas host Ken Gibbs, Head of Series Social at Amazon, to discuss "The Key to Social Media Success."
In this episode, Jarrett Thomas hosts Solomon Choi, Founder & CEO at 16 Handles, to discuss "How to Build a Successful Franchise."
In this episode, Jarrett Thomas and Shantel Branch host David Hutton, Digital Marketing Manager at doxy.me, to discuss "Getting Your SEO Back on Track in the Wake of COVID-19."
In this episode, Mike King and Chris Hart host Seth Dotterer, CEO at SiteCompli, to discuss "Digital Marketing for Traditional Organizations."
In this episode, Jarrett Thomas hosts David Gerhardt, CMO at Privy, for the second LinkedIn All-Star Event.
In this episode, Jarrett Thomas & Michael Dellon host Holly Miller Anderson, SEO Manager at Sears, to discuss the topic "How to Identify Your Target Audience."
In this episode, Jarrett Thomas hosts Gaetano Nino DiNardi, Director of Growth Marketing at Nextiva, & Jonathan Rosenfeld, Senior Demand Generation Manager at Twilio Inc. to discuss the topic "The Importance of Creativity in Marketing."
In this episode, Jarrett Thomas & Shantel Branch host Chris Lombard, Senior Marketing Technologist Manager at Home Franchise Concepts to discuss the topic "The Importance of Relationship Building with Clients.".
In this episode, Jarrett Thomas hosts Sam Downs, President at SLD & Company, & David Stanton, VP of Business Development at Eastern Union at our first ever LinkedIn All-Star Event.
In this episode, Jarrett Thomas hosts Jordan Leschinsky to discuss "How to Approach Content Strategy: Agency Edition."
In this episode, Mike King & Jarrett Thomas host Octavia Warren Gilmore, Founder & CCO at Creative Juice, to discuss "Black Owned Businesses During a Recession."
In this episode, Mike King, Jarrett Thomas, and Chris Hart host Jesse McDonald, Global SEO Strategist at IBM, to discuss "The Do's and Don'ts of Enterprise SEO."
In this episode, Mike King & Michael Dellon host John Chung, SEO Manager at Weedmaps & Jake Jamieson, Senior SEO Manager at Drizly, to discuss "Emerging Markets Making the Most of the COVID-19."
In this episode, Jarrett Thomas hosts Matt Caramenico, Head of SEO at Advance Auto Parts, to discuss "SEO vs. PPC, What Should Brands Prioritize?"
In this episode, Jarrett Thomas hosts Alex B. Sheridan, Founder of Impaxs, to discuss "How to Drive Leads on Social Channels."
In this episode, Mike King hosts Kameron Jenkins, Content & SEO Lead at Shopify, to discuss the topic "Click Data Trends Across Verticals."
In this episode, Mike King and Shantel Branch discuss the topic "Ranking the New Normal."
In this episode, Mike King and Fajr Muhammad discuss the topic "Optimizing your Business During a Pandemic."