The Advisor Advancement Podcast Network: Recent Episodes
USA Financial
Advisor Advancement is a network for independent financial advisors from industry professionals. Powering the entrepreneurial spirit of the financial advisor profession, we cover topics like practice management, marketing, compliance, business development, and much more.
We're about to have a "Family Moment"…
This is when we have a tough-love conversation about the fact that things will never be the same again -- And that it's not a "bad thing" if you embrace and capitalize on the change. In fact, we are seeing a major “COVID bounce” that spans across multiple business sectors!
- Today, your business should be hitting new high-water marks.
- Retooling for a New World.
- USAF is a Mirror-Reflection of Financial Advisors.
- I know this because we are simply an aggregate mirror-image of the advisors who are affiliated with us, and WE are hitting new high-water marks -- Therefore, THEY are hitting new high water marks.
- The revenue structure of your business is essential.
- Fee & transactional (commission) revenue go hand-in-hand.
- Certain products, necessary for planning, dictate the fee vs. transactional choice. NOTHING ELSE DOES -- Not your licensure, not your personal preference.
- Your best clients expect both.
- People want to KEEP the newfound convenience and benefit of dual communications.
- In-Person Office visits.
- Video visits
Articles referenced:
https://www.wsj.com/articles/cheesecake-to-go-saved-the-cheesecake-factory-11635450438?mod=Searchresults_pos2&page=1
https://www.mckinsey.com/industries/financial-services/our-insights/the-value-of-personal-advice-wealth-management-through-the-pandemic
https://www.cnbc.com/2021/04/13/advisors-are-changing-how-they-interact-with-clients-due-to-pandemic.html
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
#usafinancial #advisoradvancement #therareadvisor #rareadvisor #efficientbusiness #financialbusiness #businesscoaching #financialadvisor #financialadviser #growfinancialbusiness #growfinancialpractice #growfinancialfirm #advisorybusiness #covidbounce #newworldforadvisors
Baby Boomer retirements DOUBLED in year 2020 over what took place in 2019!
Oct. 25, 2021, Investment News: Early Retirement surging as a result of Covid, research finds.
An estimated 5.25 million people who left the workforce during the Covid-19 pandemic and of that, 3 million (which is over 57%) appear to have retired earlier than they planned to.
Baby boomer retirement shot up in 2020, with 3.2M boomers retiring, more than double the rate of 1.5M seen in 2019.
Articles referenced from Investment News and Pew Research:
-
https://www.investmentnews.com/covid-early-retirement-rearch-213183
-
https://www.pewresearch.org/fact-tank/2020/11/09/the-pace-of-boomer-retirements-has-accelerated-in-the-past-year/
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
#usafinancial #advisoradvancement #therareadvisor #rareadvisor #efficientbusiness #financialbusiness #businesscoaching #financialadvisor #financialadviser #growfinancialbusiness #growfinancialpractice #growfinancialfirm #advisorybusiness #babyboomer #earlyretirement
Overlapping the areas that matter with the areas that can be controlled is a recipe for a successful business model…but then overlapping your passions as the third dimension, that is what can build a dynasty!
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
#usafinancial #advisoradvancement #therareadvisor #rareadvisor #efficientbusiness #financialbusiness #businesscoaching #financialadvisor #financialadviser #growfinancialbusiness #growfinancialpractice #growfinancialfirm #advisorybusiness #venndiagram #dynasty
Achieving your ideal practice requires you to be a contrarian. You will never get there following the mainstream down the path of products, pricing, and performance. But you can get there through Process and Platform Partnership. 1. Understanding What Matters & What Can be Controlled. * Working too many hours? * Inconsistent revenue streams? * Do you live and die on prospect flow? * Do you run endless seminar events? * Staff turnover? * Chained to your desk? * Unable to regularly duplicate your best clients? * THIS ALL MATTERS & CAN ALL BE CONTROLLED 2. What WILL NOT help any of this is Products, Pricing & Performance. 3. What WILL help is Processes & Platform Partner. 4. Your IDEAL Practice Requires and IDEAL Partner. * Ivy League Universities = 5% Community Colleges = 100% * Law of Familiarity / Loyalty Fatigue. + Are you just a number? + LPL has 19,000 today -- CEO is targeting 300,000 - Financial Advisor IQ & Barrons
- Your Story
- Your Goals
- Your Barriers
- Your List that Makes up Your Ideal Practice
- How your Ideal Partner can get you there.
Sources Referenced: -Financial Advisor IQ, September 16, 2021, LPL Capable of Growing to 300,000 Financial Advisors: CEO.
-Barron's Advisor, September 13, 2021, LPL Financial is Growing Like Gangbusters. Expect More, CEO Says.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
#usafinancial #advisoradvancement #therareadvisor #rareadvisor #efficientbusiness #financialbusiness #businesscoaching #financialadvisor #financialadviser #growfinancialbusiness #growfinancialpractice #growfinancialfirm #advisorybusiness #idealpractice #betterpractice
Introductions are light years better than referrals; however, most advisors don't know how to duplicate the clients that are likely to make those introductions! It’s crucial that you must first uncover and quantify them.
- Total Customer Value (TCV) = 1 Yr Revenue | 3 Yr Revenue | 5 Yr Revenue
- Total Maven Value (TMV) = TCV + TCV of those they've introduced.
- Identify Your BEST Customers & BEST
- Identify the Demographics & Psychographics of Mavens.
- Target them for duplication via introductions.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
The single question that outperforms every customer survey, customer satisfaction score and quality assessment tool -- plus uncovers your best customers for introductions.
- The net promoter score is the single best gauge for your marketplace success.
- "How likely is it that you would recommend INSERT COMPANY NAME HERE to a friend or colleague?"
- Overall potential scoring range of -100 thru +100.
- Scale of 0-10.
- Promoters = 9-10
- Passives = 7-8
- Detractors = 0-6
- Score = %Promoters - %Detractors (use visual).
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
The Time-Lag Property and Loss (P&L) statement is the only real-life financial view of your business. Understanding it can drive strategy and solve many, many problems in running your practice.
- P&L statements are a vertical snapshot frozen in time. The balance sheet or net worth statement is also a snapshot.
- Revenue and Expense seldom start and end in the same month.
- Expense = Investment in future revenue.
- Time delay (Seminar example).
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Understanding and applying the Cost-Credibility Matrix will keep both your time and your money focused on promotional opportunities that you can control and that matter most.
- High Cost + Low Credibility = Worst combo possible. (cringy billboards)
- Low Cost + Low Credibility = Next worst quadrant.
- High Cost+ High Credibility = Most controlled quadrant of value.
- Low Cost + High Credibility = the Holy Grail of Marketing and positioning. (buy your way hear thru quad 3)
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
There is one overarching directive that elite advisors realize consciously or unconsciously. The things that matter most and are also controllable.
- When you first launch and are still small, TIME is your cheapest commodity.
- But when you have reached a level of success or are growing rapidly, TIME becomes your most valuable resource.
- The space where Things that Matter overlaps with Things you can Control… This is What you should Focus on.
- Keeping your focus on what matters and is controllable is where your time is best well spent.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
How to conduct pandemic sensitive events so that your clients and prospects will be comfortable and excited to attend. Much has changed, and the positioning of your events must evolve to compete.
- Old days of meal vs no meal.
- Today is about masks and social distancing.
- Be sensitive. People are in different camps with differing mindsets. (airport example)
- Be transparent -- explain the set up on the invite.
- You can please some of the people some of the times, some of the people all of the time -- But you cannot please all of the people all of the time. (and that is OK)
- Again, be sensitive -- provide alternative (record meetings, etc.)
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
The disservice of products, price and performance has been undermining the financial services industry since the beginning of time -- and it continues to be true today! Here's how you rise above:
- The Advisor vs. the Salespest
-
- How do your best clients describe you?
- How do your best clients describe stockbrokers and insurance agents?
- It's all they have to sell
- It's all the know how to sell.
- Live by the sword, die by the sword.
- Products, Price and Performance are the crutch of the salespest -- and of the wholesaler
- Themselves and their expertise.
- Their philosophy
- Their Planning Strategy
- Name them
- Make them memorable
- Make them tangible
- Their Process
- Advisors understand what they are actually selling is…
- Did not say…
-
- I'll get you this interest rate.
- I'll outperform the market.I'll create a financial plan for free in hopes you do business with me.
- Between now and the next time we get together, I'll identify the areas I feel we can create the most value for you so that you can make an educated decision as to whether or not you wish to engage the services of me and my firm… Fair enough?
Consider subscribing for continued insights from Advisor Advancement:https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Let’s talk about how this valuation growth happened!
--USA Financial affiliated advisors 12-Month Blue Book Valuations ending 2021.06.30 = +13.7% over 12-month valuations ending 2020.06.30.
- Concentrate on electronic, digital and video communications.
- Convert to online client events and remote meetings.
- Introduction program to duplicate the top 10%-20% of your clientele.
- Re-engage with live events as possible and wise.
- Embrace and/or emphasize AUM -- recurring revenue.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Do you feel chained to your desk? Or maybe you do not have enough revenue generating opportunities? Either way, you need to gain sustainable critical mass -- Let's talk about how to do that and learn the 3 steps to building critical and sustainable mass in your practice.
- Client events – Starting Point.
-
- Expert authority
- Only thing for sale is you
- Leads to guest appearances
- Quickest most controllable way to build clientele
-
On the bubble – Events + Introductions
- When client events have created enough A clients.
- Begin running events for just the A clients.
- Make them a subset of your overall practice.
- These are the people you wish to duplicate.
- Plant the seed for introductions.
- Introductions Only – Critical Mass Obtained.
- Concentrate solely on duplicating best clients.
- Introductions.
- If you care about them, we care about them, because you care about them.
- The process is what is important.
- Introductions -- Not referrals (vested interest).
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Many advisors aspire to be an investment manager rather than a financial advisor -- and this can undermine the value and salability of the business. There are very few ways to stop devaluing your business, learn them here.
- If performance is down, your client has just one solution -- fire you.
- No one wants to buy your job, they want to buy your business.
- You lose economies of scale and ability to duplicate or leverage yourself.
InvestmentNews: Stop Devaluing Your Business
- Scott Hanson
"If most professional money managers can’t outperform the indexes, neither can advisers and financial planners. And aside the question of whether this sort of active management provides any real value to a client, even if it is accretive and delivers alpha, it absolutely reduces the value of the firm.You see, if the recurring revenues generated by his practice were based upon transferrable, repeatable financial planning and elite customer service disciplines, one could easily build a case that this sort of client deliverable could be handled by another financial adviser or acquiring firm.
The problem is that in the clients’ eyes, it becomes he alone, along with his ability to outsmart the markets, that comprises the value of his firm.
Any acquiring firm will look at his practice as high risk in the areas of potential portfolio losses and client attrition, and subsequently reduce the price it is willing to pay."
Possible Solutions:
- Stop digging the hole. Convert to a collection of 3rd party asset managers.
- Rebuild with the right tools. Craft actual models and execute with asset manager trade technology.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and a myriad of other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Seminars are back, returning with a lift in response rate numbers from pent-up demand after lockdowns.
The previous video referenced, "Is now the best time for seminars?"
In this RARE we cover:
- Higher live event RSVP percentage response.
- Higher closing rates from live events.
- How clients are seriously looking to replace old advisors.
--> !!! Reach out to us below for a free copy of the periodic table created to track the best timing for live events/seminars and referenced in this RARE video!
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Powered by USA Financial
How is it that 3 years is the over-under magic number for staff, and likely the same for clients? Understanding this difference can alter the adherence and retention of your practice dramatically.
Article Quote -- "We're actually seeing that employees that spend more than 4 years at the same company are more inclined to want to come back -- newer employees who have worked at the company less than 3 years, seem to prefer to work from home."
--> What does this mean for your culture? Your staff? Your clients?
Adhering people to your business/practice more rapidly is key.
Article referenced: Inc. article, "Nearly 75% of businesses report they're bringing employees back to the office".
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
We all have mental triggers. When they are gone, we suffer. We don't have an efficient way to get in the zone. Our businesses falter. This info will help you recapture that advantage.
- Without a commute there is often no distinction between work and home life.
- 30 minutes each way is the average.
- Prepping & downloading for your day.
- No trigger to get mentally in the zone. Must refabricate.
- How you dress. Getting coffee. Need a ritual.
- Working ON the business vs IN the business.
Article referenced: The Atlantic, July/August 2021 edition, titled, "The Psychological Benefits of Commuting to Work".
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Learn how we score the stock market based on power, support, and demand from this recent message we sent to retail investors and clients of USA Financial Formulas through our Trending Report show. This is not a typical RARE Advisor video, but it will give you a rare ‘behind the scenes’ of our formulaic trending money manager! There has been great movement below the waterline in the stock market lately, join CEO Mike Walters to find some of the markers that can cause that water to turn over.
The USA Financial Trending Report is a monthly update from the investment professionals at USA Financial Formulas® with a candid and educational discussion regarding the state of the markets, economy, and other factors that may impact investment accounts. We also publish the monthly Trend Tracker, giving special attention to current market indicators and RAM® Score and Mapper Score™, exclusive proprietary formulaic trending calculations we pioneered to eliminate emotion and provide direction in investing.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years of working with and coaching successful advisors, host Mike Walters (along with other leaders in the industry), discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
You can create a compelling value proposition for your services with risk management that simply cannot happen when based on asset allocation. Here are 5 Reasons Risk Management is likely more important than Asset Allocation in your financial advisory business.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
This could be the best timing for seminar events over the history of your career as a financial professional and advisor. Here are 7 Reasons Seminar Events in 2021 may be more valuable than ever before!
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Can you tell the difference between real headlines and headlines from The Onion?
If you have trouble spotting the fakes, imagine the confusion your clients face. Learn how to cut through the noise on your client’s behalf, bringing value as the financial professional and advisor you are.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Remote work has become the new norm, these are some ways to adapt and encourage the productivity you would expect from working in an office. These 13 must haves are what we use for our own team as we thrive within the work from home environment.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Wealth and control are on the move, sped up by the pandemic. The 3 measures shared here will help you identify the changes and retain the assets from generational customers of your firm.
Data shared from Visual Capitalist, read further here: www.visualcapitalist.com/ranking-u-s-generations-on-their-power-and-influence-over-society/
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Big business, small business, and a rapid shift in generational power is fueling a huge new money move and asset transition as pandemic lockdowns loosen for 2021-2022. Find out how to capture your share and the competition's share too on this week’s episode of The RARE Advisor.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Join Kevin O’Leary, Connor O’Brien, and Mike Walters to talk about what high net worth clients want and how to go from millions to billions in Assets Under Management (AUM).
Key Themes:
- A "Shark" on what High Net Worth (HNW) clients want
- How to increase the valuation of an advisor’s financial practice
- Understanding the difference in positioning for client acquisition vs. market valuation
- The two biggest threats facing advisors when it comes to assets leaving their firm (and how to address them)
Speakers:Connor O'Brien, CEO O'Shares ETF
Kevin O'Leary, Chairman O'Shares ETF and Shark Tank star
Mike Walters, CEO at USA Financial
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Pandemic Pressure + Springtime Release = Big Jump in Business. There is a tremendous amount of pent-up demand from frustrated investors who are now on the search for new advisors, looking to become new clients of your practice. Find out the source and what to do about it in this week’s episode of The RARE Advisor.
Consider subscribing for continued insights from Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more of The RARE Advisor:
http://www.therareadvisor.com
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear, rant, or lament about.
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
You are what is for sale, not a specific product or account, but with just 4 quadrants you can have a superior portfolio that a client will completely understand and appreciate. Learn to utilize 4 products that simplify the complex for successful financial advisors.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear about, rant about, or lament about.
For more information, subscribe to Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more videos from The RARE Advisor:
http://www.therareadvisor.com
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
You will become the Family CFO by simply staging your second appointment with this one key sentence. Learn how to bridge the gap to unlock and collect 100% of the client assets with 1 sentence.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear about, rant about, or lament about.
For more information, subscribe to Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more videos from The RARE Advisor:
http://www.therareadvisor.com
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
Clients will open the door for you to enthusiastically engage with them as they question the merits of their existing advisor relationship. Learn how to drive the wedge without slinging mud, by taking the high road instead.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear about, rant about, or lament about.
For more information, subscribe to Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
For more videos from The RARE Advisor:
http://www.therareadvisor.com
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
How you can revolutionize the way you gain access to new clients. Learn how to properly state your value that will have your clients begging for more.
The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With more than thirty years working with and coaching successful advisors, host Mike Walters, along with other leaders in the industry, discuss what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, Mike Walters shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.
For The RARE Advisor in video format:
http://www.therareadvisor.com
The RARE Advisor is part of the Advisor Advancement Network, powered by USA Financial and committed to empowering financial advisors and financial professionals since 1988.
Advisor Advancement was born from a desire and a need for our contributors to communicate with the financial advice community in a much different way. Created by industry professionals committed to advancing the advisor profession one video, blog, podcast, and tweet at a time. We talk about practice management, marketing, compliance, business development, and myriad other things that financial advisors may want to hear about, rant about, or lament about.
For more information, subscribe to Advisor Advancement:
https://www.youtube.com/AdvisorAdvancement
https://advisoradvancement.com/
Contact us:
Phone (888) 444-0125
https://www.usafinancial.com/
https://www.facebook.com/usafinancial/
https://www.linkedin.com/company/usafinancial1/
Powered by USA Financial
In this episode of 16 Ways from Sunday, Mark Mersman interviews Matt Halloran, Partner and Podcasting Expert with Top Advisor Marketing.
This episode is all about podcasting for financial advisors. Matt shares tips, tricks, and best practices to consider if you’re a financial professional who is looking to add podcasting to your marketing mix.
In this episode of 16 Ways from Sunday, Mark Mersman interviews Micheal Burt, aka Coach Burt, Founder of Micheal Burt Enterprises, a coaching and consulting business that teaches sales professionals, business owners, and those interested in rapid growth the five areas to get significant life in their business.
In this episode of 16 Ways from Sunday, Mark Mersman interviews Jonathan Arnold, branch manager with Inlanta Mortgage. Jonathan discusses the importance of strategic partnerships and how the right mortgage professional relationship can be mutually beneficial to wealth management and financial planning professionals.
As the markets seem intent on adding to their volatility this week, this episode of Advisor Skinny is focused on commentary related to the stock market environment caused by the drop in oil prices, and accentuated by the fears surrounding the widening coronavirus outbreak. I share how and why the "circuit breaker" triggered in the S&P 500 on Monday of this week, and how you can use this information to help your clients better understand the market, and properly manage their concerns.
On this episode of Advisor Skinny, Mike Walters shares commentary on the current and possible future effects to the markets resulting from the coronavirus outbreak. He highlights how you can best position your practice to protect your current clients, and help assist future clients make better choices for their retirement.
If Walt Disney ran your financial practice, how different would it look? In this episode of Advisor Elevation, Dennis Moseley-Williams explores the depths of the “experience economy” as it translates to financial services. Don’t miss this important episode where you will further discover why experience matters so much in your business!
In this episode of 16 Ways from Sunday, Mark Mersman interviews Sara Grillo, financial author, podcast host, marketing consultant, and keynote speaker. They dive into conversation on elevator speeches, the two sentence rule, and the effectiveness of social media as it relates to financial advisor marketing.
In this episode of 16 Ways from Sunday, Mark Mersman interviews Dennis Moseley-Williams. He is the founder of DMW Strategic Consulting, a practice management company that helps organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities.
This episode is all about building the experience within your practice. Are you ready to shift from service to experience? If so, this is the episode for you.
On this episode of Advisor Skinny, Mike Walters shares the 7 steps to bridge the value gaps. This series has focused on determining the value of a financial advisory practice, but what comes next? Join Mike as he shares the blueprint to getting the most value out of your business.
On this episode of Advisor Skinny, Mike Walters talks about EBITDA (earnings before interest, taxes, depreciation, and amortization). What is it, why it’s important and how it’s the more accurate benchmark in determining the value of a business.
On this episode of UnNiched, we welcome Tessa Keena. Tessa is a CPA with Hungerford Nichols and is a tough as nails overcomer. Tessa's the total package. She's a brilliant mind, a gifted professional, a selfless giving mom, and she has a knack for making you feel like her best friend. Join Andrea as she chats with Tessa, and by the end of the show, you'll want to be her best friend too.
On this episode of Advisor Skinny, Mike Walters shares insight on how to charge for your time and how that ultimately brings value to an advisor’s practice. A successful advisor is focused on building a business rather than creating a job.
On this episode of Advisor Skinny, Mike Walters shares some surprising statistics about investors and their actions after a death in a family. By understanding these forces, an advisor will be better prepared to retain clients’ assets.
On this episode of UnNiched, we meet Megan Carpenter. As the co-founder and CEO of FiComm Partners LLC, Megan knows what it takes to build a business. Join Andrea as she chats with Megan about how financial advisors can build their own business, what it means to have fierce personal leadership, and why understanding perception and communication are the keys to everything.
In this episode of Advisor Elevation, we take a trip down memory lane with former NFL Punter, Matt Dodge. Matt takes us through his start in football, shares stories from draft day and even his rookie hazing, and tells us about his involvement in one of the most infamous plays in NFL history. Matt shares how he made the transition to financial planning, and how he’s building his business now using the lessons learned in football. This entertaining episode is one you won’t want to miss!
On this episode of Advisor Skinny, Mike Walters reviews many of the contrapositive actions advisors may be doing that are affecting the value of their businesses. Mike discusses how each has an inverse action and by targeting the activities that bring positive value, an advisor can make small changes that have a big impact.
On this episode of Advisor Skinny, Mike Walters explains the four gaps: value gap, advisor gap, valuation gap, and gap value. We learn which can be the most costly to an advisor's business and some methods to close or mitigate these gaps.
On this episode of UnNiched, Andrea meets Dana D’Auria. Dana does her research and facts don't lie. Women are amazing ambassadors in the financial services industry both on the advisory side and the money management side. And Dana would know, she's the Director of Research at Symmetry Partners. Please join Andrea and Dana for a chat about doing the research, having difficult conversations, and staying disciplined and investing and in life.
On this episode of UnNiched, we meet Beryl Ball. Beryl knows how to command a room. And not just any room. A boardroom surrounded by windows and filled with male banking executives and their cigarette smoke. Beryl swallowed the nerves and self-doubt and made her presence known. And she’s been doing it ever since. Join Andrea and Beryl and they talk about overcoming fear and doubt, creating a network of support, and paving your own path.
In this episode of 16 Ways from Sunday, Mark Mersman interviews William Chettle, the Director of Experience and Engagement for Symmetry Partners. William oversees the firm’s marketing and communications to build greater brand awareness, foster deeper engagement with clients and enhance their overall experience. This episode is all about branding, development, persuasion, and the little things.
On this episode of Advisor Skinny, Mike Walters discusses business valuation from the buyer’s perspective. He explains what it means to buy a business rather than a job and how that will ultimately lead to a more successful transition and future growth.
On this episode of UnNiched, meet Lindsay Faussone. Lindsay means business: business development, business planning, and successful business management. As Vice President of strategic programs for E-Trade advisory services, she has made her mark cultivating not only her employers’ business but advisers’ businesses as well. She’s a problem solver, a long-term strategic thinker, and a quite simply...a force.
On this episode of Advisor Skinny, Mike Walters discusses business valuation from the point of view of the seller. He shares his thoughts on finding the right buyer, how to structure a practice so it’s more valuable to a buyer, and how to approach the sale with clients to allow for a smooth transition.
On this episode of Advisor Skinny, Mike Walters discusses contingency planning and how to prepare for the unexpected as a business owner.
On this episode of UnNiched, Andrea chats with Lorraine George-Harik. While Lorraine has an impressive list of job titles, educational accolades and professional accomplishments, it’s how Lorraine has built herself, her career and now mentors other women that is truly impressive. She is moving the needle forward by encouraging other women to always ask for a seat at the table, stand boldly and confidently in what they have to present and demonstrate that they are capable.
On this episode of Advisor Skinny, Mike Walters discuss enterprise value. Not all business is weighted the same and Mike offers some ideas on how to think about maximizing enterprise value.
In this episode of 16 Ways from Sunday, Mark Mersman discusses the current status of the SECURE Act. He highlights some of the biggest marketing and planning opportunities that the bill could present for financial advisors and the clients they serve.
On this episode of Advisor Skinny, Mike Walters starts the discussion around business valuation. He shares his thoughts about beginning the process, engaging professionals to help, and mistakes to avoid.
On this episode of UnNiched, Andrea discusses the challenges that come with raising a family while running a business with Kathy Colby. The two are joined by Kathy's daughter, Morgan as they explore the sacrifices that are made by working parents, the risks that they make as business owners, and the drive to overcome barriers while helping others along the way. This episode focuses on the question: "are family and professional accomplishment mutually exclusive?"
On this episode of UnNiched, we meet Ray Befus, high level executive coach and owner of Highpoint Training and Coaching. After witnessing the professional experience women have that Ray describes as “death by a thousand cuts,” he felt compelled to help women find their voice and confidence. Join Ray and Andrea as they discuss leveraging your relationships, telling it like it is, and the next social revolution.
In this episode of Advisor Skinny, Mike will dive deep on naming things. More importantly, naming everything and finding ways to bring tangibility to those things that are intangible, which is most everything in the financial advisory business.
In this episode of Advisor Skinny, Mike will be talking about success by differentiation. He will explain how to differentiate from every other practice, from every other advisor and from every other business. The ways to do it are revealed in this discussion; it's not always what you think either, so be sure to listen.
In this episode of 16 Ways from Sunday, Mark Mersman interviews Steve Phillips, founder of the Advisor Protocol. Steve is also a Certified Practice Management Consultant at Pareto Systems and has spent over 25 years in the financial services industry as a speaker, trainer and educator working with advisors, product development firms and carriers.
This episode is all about business refinement. Steve shares how to get out of the rat race of the ever-increasing budget to generate new relationships and convince new people and focus on how to teach the already convinced to convince others on your behalf.
In this episode of Advisor Skinny, Mike discusses leading indicators and the addiction business model. Yes, it is as compelling as the title might make you believe. Join Mike as he explores the value of tracking your business.
In this episode of Advisor Skinny, Mike dives deep on trackables and entrepreneurial math. He explains the biggest error entrepreneurs make that cause a one dimensional view of business. Join Mike to learn more.
In this episode of Advisor Skinny, Mike discusses the positioning of a practice for clients versus the positioning of a practice for market valuation. They're similar, but interestingly different. Understand how to build and develop your practice.
In this episode of Advisor Skinny, Mike discussed the Net Promoter Score or NPS. This client survey asks simply, "How likely is it that someone recommend you or your firm to a friend or a family member?" That's it. Join Mike as he reviews on what answers to this question mean and what to do with them when you have the answers.
On this episode of UnNiched, Flo Affatato Flo shares not only her experience and perspective but her thoughts on how to maintain gender identity when surrounded by the opposite sex. Flo knows a thing or two about succeeding in male dominated professions. Flo serves and CCO and CLO for Planning Alternatives, but before her success in the securities industry, she worked for the FBI. Flo became a member of the FBI’s Possible Club, an elite group of the Bureau’s best sharp shooters.
In this episode of Advisor Skinny, Mike dives in to the 80/20 rule that state approximately 80% of revenue is generated by 20% of clients. Mike goes a little deeper and suggests that the top 5% of clients are generating about 40% of revenue, the top 10% of clients are generating 60% of revenue, and so on. Figuring out these these numbers can transform the way business is managed. Join Mike as he explains how.
In this episode, Mike Walter discusses the top 20 most important relationships in business.These people will drive the majority of the business in the majority of the assets and the majority of the revenue into a successful practice. Utilizing these relationships is instrumental because they can be like free ambassadors.
In this episode of Advisor Skinny, Mike discusses total customer value. This is the first number you need to know in order to grow your business. It is important to know what your average client is worth to you so that you can, first of all, figure out what can you afford to pay to acquire your next client. Throughout this episode, Mike walks you through a potential method for properly quantifying your client base.
In this episode of Advisor Skinny, Mike discusses "hindsight 20/20," but looks at it from a different perspective. His question encompasses the idea that if you had the ability to look back in time, would your position today line up with what you wanted to accomplish when you looked into the future? By utilizing this question, you can assist not only your own business, but the satisfaction level of your clients.
In this episode of UnNiched, we hear from Samantha Arsenault-Livingstone as she describes the terrifying moment that changed her life. It was every parent’s worst nightmare as Samantha sat helplessly in a corner as emergency medical staff responded to a code on her young daughter. And in that moment Samantha’s lifelong belief that if she just tried hard enough, she could control all the things came crashing down. From a young athlete struggling with body image to young woman standing on top of the Olympic podium wearing a gold medal around her neck, Samantha struggled with perfectionism. She believed that if she just tried harder, she could achieve the result she wanted until the moment she couldn’t. And as her daughter’s heart began beating again, Samantha’s heart began beating again. She gave herself permission to feel pain, accept and welcome failure, and begin her journey toward a more joyful and present life. Join me for an empowering, soul-stirring conversation with Olympic gold medalist, high performance coach and consultant, transformational speaker, educator, and creator of the incredible Rise Free Academy, Samantha Arsenault-Livingstone.
In this episode of Advisor Skinny, Mike explores the three different levels of commitment: verbal, written, and monetary. These levels are a foundational element when transitioning an individual from a prospect into a client. People often need time to be able to digest the process in smaller pieces, so it is unrealistic to expect that they will sign their portfolio over to you after a single meeting. By understanding and utilizing the three levels of commitment in your process, you can help individuals to leave the first appointment with the proper frame of mind and create the need to return with solutions.
In this episode of Advisor Skinny, Mike explains how his team uses the marketing funnel when moving individuals from a prospective client to an onboarding client. By implementing the marketing funnel "assembly line" system into your practice, time can be saved and value added when it comes to the personal relationship you need to form with your clients.
In this episode of Advisor Skinny, Mike Walters explores the elements necessary to increase credibility, even if it means increasing the cost that you are spending on the marketing, promotional, and public relations activities in which your firm engages. This cost can come in the most obvious form, money, but also in the form of time and energy. As touched on in previous episodes, not using your time effectively can be costly for the success and growth of your practice.
In this episode of Advisor Skinny, Mike Walters helps you consider the future of your business by framing your expenses and future revenue from a different angle. Mike suggests that expenses are really investments that are made towards the future revenue of your firm. By looking at things from this vantage point, you can better manage and evaluate the expectations you have for all of your business activities.
On this episode of UnNiched, we’re talking about eating disorders. Join Andrea as she talks to Tracy Croner about her mission to bring more awareness and acceptance to the issues of mental health and eating disorders. Tracey is a regional marketing manager for Orangetheory Fitness, a former collegiate athlete, and she has struggled with an eating disorder most of her life. In the United States, about 20 million women will have an eating disorder at some point in their lives. And women and girls are twice as likely as men to have an eating disorder. Why? Well, the why is different for everyone. But the pressure put on women to achieve certain ideals, meet specific goals, or to balance an overwhelming mental, physical, and emotional load can certainly contribute to the problem.
In this episode of Advisor Skinny, Mike Walters examines the four most important numbers in a business: your Gross Number, Net Game Number, Project Number, and Firm Number. Figuring out how to calculate these numbers and what they mean to you and your business will help your practice grow and become more successful.
In this episode of Advisor Skinny, Mike Walters explains the action 80% rollout, a technique that can be used to combat procrastination and improve accuracy. This method will assist professionals of any practice in saving time and allowing them to focus on action and results.
In this episode of Advisor Elevation, George Kinder joins the show to discuss the importance of Life Planning within a financial planning process. George dives deep and elaborates further on his “3-questions” (referenced in episode 6) and provides context to help advisors implement this in their practice immediately. Also, we get to hear about George’s recent work, which includes his book titled A Golden Civilization and a Map of Mindfulness and how his efforts have sparked a grassroots movement across the globe. This is an episode you won’t want to miss!
In this episode of Advisor Skinny, Mike Walters discusses mastering the subconscious concept of psycho-cybernetics. An important factor to consider in the hiring process, psycho-cybernetics relates to an individual's "programming." When you hire a new employee, you are also hiring this programming. Mike also encourages listeners to consider their own psycho-cybernetics in relation to how effectively they are running their business.
In this episode of 16 Ways from Sunday, Mark Mersman interviews Sangram Vajre, co-founder and Chief Evangelist of Terminus. As you’ll quickly uncover, Sangram is a marketing thought leader. He is the author of Account-Based Marketing for Dummies and is the mastermind behind the #FlipMyFunnel community.
In this episode, Sangram shares a very basic, yet profound formula for what it takes to become a category leader.
On this episode of UnNiched, Terri Spath and Tiana Brenneise, truly embody the UnNiched concept. Terri and Tiana work for Sierra Investment Management, the parent company of Ocean Park Asset Management. Terri is Sierra Ocean Park’s chief investment officer and Tiana is Sierra’s national account manager. Sierra Ocean Park always looks for the right person for the job and it just so happens that for its CIO, CFO, and CCO positions, the right person was a woman. Join me as I engage in a fun and enlightening conversation about confidence and gender roles with these two UnNiched industry powerhouses.
In this episode of Advisor Skinny, Mike Walters explains RAPIDS, an assessment tool he utilizes within his practice. RAPIDS is a resourceful psychological approach to utilize when doing reviews in order to assess how well someone is performing in terms of their job. It includes office dynamics, the employee’s emotional makeup and logical pattern, their serve degree, and their performance levels all contained within that six-point format.
In this episode of Advisor Skinny, Mike talks about the trouble you encounter if you rush the hiring process. Instead, you want to take your time and make sure that the individual is a good fit for your practice. It is essential that you prepare the individual using appropriate and adequate training. Yet, what happens in most of corporate America is that they wait until they are busting at the seams to search for a new staff. This is where the economic hiring model comes in. It is the closest thing to guaranteed hiring success outside of hiring internally.
In this episode of the Advisor Skinny, Mike Walters examines the concept of "stratum," or an individual's ability to envision or understand future scenarios or consequences. By understanding how each individual exercises their stratum differently, we can better understand those we work with and help them to better align their goals for the future.
In this episode of Advisor Skinny, Mike Walters explores the different instincts we all have and how those instincts impact how we approach our work. By using the personality test, the Kolbe Test, we can identify four categories: fact finder, follow through, quick start, and implementer. Mike uses the test results to explain and demonstrate how you should best position individuals within your practice.
In this episode of Advisor Elevation, Chris Yonker joins the show to take a deep dive into aligning intentions with true vision. Chris reveals and maps out a 4-stage process to help live a life by design, not by default. This episode promises to deliver on what you need to hear, not what you want to hear and as Chris says “None of this has to be hard”. For all Advisor Elevation listeners, Chris also offers up a complimentary guide that walks through his process. Be sure to tune into this episode that you cannot afford to miss!
In this episode of Advisor Skinny, Mike Walters challenges listeners to build their practice around activities that energize and inspire them to wake up in the morning.
In this episode of Advisor Skinny, Mike Walters explores the concept of organizing your business and your time into four categories: Free, Game, Prep, and Repair; and the results that it can produce.
In this episode of Advisor Skinny, Mike Walters discusses the importance of evaluating the assets you possess within your practice and leveraging them in order to create more time to focus on the aspects of your job that you truly enjoy.
In this episode of 16 Ways from Sunday, Jeff Leppert and Kevin Holt discuss the evolution of their practice and how they executed on a vision to have multiple services under one roof. They detail their strategy behind building a wealth management firm that also marries together a full service insurance agency (property/casualty, health, medicare), tax practice, along with a strategic legal partnership all under one roof. They discuss acquisition, transition, and their commitment to the ultimate client experience.
In this episode of UnNiched, Andrea McGrew interviews Lara Kapalla-Bondi, attorney and the mom of a special needs child. Andrea and Lara spend their time together discussing what it’s like for Lara as she navigates all of the special financial planning needs that are an everyday consideration for special needs families. Lara also sheds light on how listeners can learn to be an advocate for those who can't advocate for themselves.
In this episode, Mike Walters shares with you the general overview of this season of Advisor Skinny: The Chain-of-Secrets.
In this episode of 16 Ways from Sunday, Mark Mersman is on the receiving end of an interview with Andrea McGrew, CCO and CLO of USA Financial. Their discussion centers around the Financial Wellness Gap facing women. Andrea is the host of Un Niched, a podcast and initiative focused on dismantling the notion women are a small, specialized segment of the population. She is building a community that raises awareness and fosters dialogue about some of the biggest challenges facing women, both in the financial industry and within the investor community.
In this episode of UnNiched, Andrea McGrew interviews financial adviser, Maddie Parker. Maddie talks about her transition from high school math teacher to financial adviser, transforming a long-standing practice into a modern business, and dealing with harassment and discrimination both as a teacher and a financial adviser. She shares her thoughts on cultivating relationships and resources to create a meaningful connection with clients.
In this episode of UnNiched, Andrea McGrew explores the bold statement that our industry, the financial services industry, has failed women investors. Instead of viewing us a resource of investing knowledge and confidence, many shy away because they don’t feel confident in their knowledge. Discussing this with Andrea is Mark Mersman, Chief Marketing Officer at USA Financial and head of the Financial Wellness Initiative. Mark offers insight in to how women have a gap in financial education and how our industry can help combat that gap. We have a responsibility to create new and more effective ways to reach our female clientele.
In this episode of 16 Ways from Sunday, Mark Mersman interviews Duncan MacPherson, Founder and CEO of Pareto Systems, an industry leading business development firm dedicated to the elite professionals and companies with the knowledge-for-profit sector. He has written two best selling books: Breakthrough Business Development and The Advisor Playbook. This episode reveals Duncan’s approach to a fit process, gaining client advocacy, and systemization.
In this episode of Un Niched, Andrea McGrew interviews Teresa and Jim Yent of Golden Years Advisors about working together as a married couple. Joining Andrea is her husband, Matt McGrew, to offer his perspective on working with Andrea at USA Financial. Each couple shares insights and advice about the joys and pitfalls about working with your spouse.
In this episode of Un Niched, Andrea McGrew interviews three different women that have faced or are currently facing a breast cancer diagnosis. Listen to each woman describe her battle and how it has affected them both personally and financially. Just like no cancer diagnosis is the same, neither is how we deal with the challenges. Advice is offered to financial advisors on how to approach clients and support them during and after a diagnosis.
In this episode of UnNiched, Andrea McGrew interviews Confidence Coach Christen Shefchunas. Coach Christen talks about the challenges women face with confidence, specifically in a male dominated industry. She explores her thoughts on how our brains operate and this can differ by gender. Identifying and addressing our thoughts and fears is key to building confidence and Coach Christen offers some specific steps to follow.
This episode of 16 Ways from Sunday features a very different discussion; it’s a thank you to family friend and police officer Jeff Koenig, who was involved in a tragic shooting during a traffic stop in Saginaw Township, Michigan. It’s also a thank you to all of the service men and women out there who put their lives on the line every day for the rest of us to enjoy the things we hold near and dear. This episode isn’t about financial advisor marketing; it’s about something far more important.
In this episode of 16 Ways from Sunday, Mark Mersman discusses the 5 biggest myths surrounding financial advisor seminar marketing. He highlights some of the best practices and shares some of the most eye-popping statistics that came from USA Financial’s Fill-The-Room seminar system. Offer a meal? What topic to present? It’s all covered in this episode.
In this episode of Advisor Elevation, join Matt Eilers as he discusses the best practices for getting to know someone in a first appointment. Matt reveals three key strategies, the specific questions to ask (and those not to ask), and also gives away an Advisor Elevation freebie! This episode is all about differentiating yourself in that first appointment, and you cannot afford to miss it.
In this episode, Brittney Castro talks about the transformations that took place over the course of a decade in her practice. She highlights some of the biggest bending points, including a focus on women, and the shift from commission based to fee-only financial planning. From workshops to social media, Brittney discusses the factors that have launched her practice to new heights.
Tucker Max has gone from Bestselling author and king of the single-life to father, husband, and CEO of highly successful start-up Scribe Media. This episode of 16 Ways from Sunday details that transition and highlights how financial advisors should think differently about credibility and positioning. The Scribe Media process is discussed in detail as Tucker shares his story about how a personal challenge suddenly landed him with a new-found career and company.
In this episode of 16 Ways from Sunday, Vonda Van Til discusses thoughts and ideas on how advisors can leverage Social Security within their financial planning practice. As a Public Affairs Specialist with the Social Security Administration, Vonda shares how advisors can utilize the administration as a resource within their practice and how to answer some of the tougher questions advisors receive related to Social Security. If retirement income planning is a part of your business, this is a can’t miss interview.
In this episode of 16 Ways from Sunday, Mark Mersman is interviewed by Matt Eilers as a part of his highly successful podcast titled Advisor Elevation. The discussion is focused on the ins and outs of marketing a financial practice and how to evaluate different marketing activities. From referrals and personal introductions to podcasts and seminars, this episode is full of great content.
In this episode of Advisor Elevation, Matt is joined by Mark Mersman. Mark is the host and creator of the 16 Ways From Sunday Podcast and Blog, and also the Chief Marketing Officer of USA Financial. Mark and Matt have an entertaining discussion surrounding the in’s and out’s of marketing a financial practice. Mark will share some of the best and worst things an advisor could do in the world of marketing, as well as reveal how you can evaluate the credibility of your next marketing effort. Mark will spend time exploring the dynamics of creating and promoting a true “referral culture” and even goes as far as explaining exactly what he would do (marketing-wise) if he was to start a practice from scratch tomorrow. If you care about marketing, this is a must listen episode!
In this episode of 16 Ways from Sunday, Josh Bartholomew discusses the importance of building community inside of your financial practice. He details some of the reasons why his company, Horizon Investments, was the recent recipient of some asset manager awards at the Envestnet Summit in New Orleans. He also discusses the vision behind the consulting division inside of his firm and a huge opportunity he sees for financial advisors that isn’t currently being leveraged.
In this episode of 16 Ways from Sunday, Mark Mersman interviews Brian Hart, Founder and President of Flackable, a PR agency for financial advisors. Brian discusses the difference between paid media, owned media, and earned media, along with how to leverage earned media. He touches on the value of Twitter in your PR strategy and how to track ROI on your PR efforts.
In this episode of Advisor Elevation, Matt Eilers takes a deep dive into Client Segmentation. Learn the in's and out's of what it is, how to do it, and all of the steps needed to get it done right. Also, Matt reveals the startling statistics about how much your worst clients are actually costing you!
In this episode of Advisor Elevation, Matt Eilers interviews Steve Phillips of Advisor Protocol. Matt and Steve have an entertaining conversation centered around the idea of "competitor-proofing" your best clientele. Be sure to listen soon as Steve also reveals the top 3 questions you need to ask your best clients right away, and why it will be so important to the future of your firm!
Join Matt Eilers of Advisor Elevation as he reveals 40 things you MUST know about seminar marketing. Don't miss hearing all about the things you SHOULD do, the things you SHOULD'NT DO, and the #1 biggest mistake advisors make when they conduct a seminar! If you are involved in seminar marketing, this is a MUST-LISTEN episode!
Successful financial advisors follow proven systems and processes in all facets of their practice, from operations and human resources to sales and marketing.
In this episode, Mark Mersman walks listeners through the 8 steps of the sales and marketing funnel followed by high-performing financial advisors. It is the same process his firm has utilized for over 30 years to build every aspect of their business, including insurance and securities brokerage, multiple assets under management platforms, and a multi-media marketing and technology firm specifically built for independent advisors.
In the inaugural episode of Advisor Elevation, join Matt Eilers as he explores 25 different ideas for you to elevate and improve the client experience that you create within your financial practice. Each idea is discussed in detail, and throughout this episode you will hear insightful examples and stories to further help you implement any of the suggestions. This is an episode you don't want to miss, and will be one to share with your staff and/or team!
In this episode of 16 Ways from Sunday, Mark Mersman interviews Mike Lover, Vice President of TCA by ETrade. Mike talks about the importance of process; specifically, he discusses his background in process refinement and some of the challenges his company (Trust Company of America) face before, during, and after being acquired by industry juggernaut ETrade. He also discusses one major change he thinks may take place in the financial services industry (and what advisors can do to position their practice for the change).