It's Simply Digital

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Merry Christmas, ya'll, and welcome back to another episode of It’s Simply Life! Today, we’re doing another replay of the best episodes of 2023. I picked this episode because of its power to inspire. I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox, and I'm sharing the episode with you again today! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we discuss the #1 MUST DO to make your business successful. Tune in to find out!

In this episode, we discuss:

The path that brought me to where I am now.
Learning through failure and mistakes.
How sticky notes brought me out of grief and into a positive mindset.
Why taking care of yourself is essential to any entrepreneurial journey.
The importance of self-talk.
Why confidence played a huge role in starting my business.
Getting rid of things and people that don’t serve your growth.
The routines that keep me happy, healthy, and in a positive mind frame.
The stress of trying to build a business while marketing your business.
Creating transformational stories for clients.
Don’t chase clients- instead, show up with value.
Nurturing clients with information.
The difference between marketing and sales.
The importance of keeping it simple.

In doing this episode with Ken, I discovered that my path in life, while hard and tragic, led me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don’t hold yourself back, and as Ken would say, “Show up with positivity or don’t show up at all!”

Key Takeaways:

Know where your clients “hang out” (LinkedIn, Instagram, Facebook).
Focus on that platform and engage daily.
Consistency is key!

Go Be Awesome!

Original Air Date: Episode 136, January 11th, 2023.

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I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let’s dive in!

In this episode, I discuss:

Why I abandoned my vision board for an action board.
How to figure out who you are as an entrepreneur or business owner.
Why your mindset matters.
What is a brand story?
Refining brand messaging.
Identifying brand voice.
How to demonstrate authority.
How to make a strategy from your brand story.
Achieving higher customer engagement and overall client satisfaction.

I believe in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2024, I’m breathing life into my business and myself. This is our year!

Key Takeaways:

Create pillar content to recycle into micro-content.
Create authority and thought leadership through value and information.
Create an action board and follow through.

Go Be Awesome!

Original Air Date: Episode 135, January 4, 2023.

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Welcome back, ya’ll! In today's episode, we're discussing the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to assist us in content creation, brainstorming, copywriting, and general marketing ideas. It's been an incredible tool that has changed the game, saving us valuable time and enhancing our networking efforts on platforms like LinkedIn. However, mastering AI has its fair share of challenges with important ethical implications. With that in mind, let's explore the strategies and techniques that have empowered us and inspired you to harness AI to its fullest potential.

In this episode, I discuss:

The role of AI in social media.
How algorithms already utilize AI to personalize your feed.
AI's potential to enhance your LinkedIn profile (and other social platforms).
Using your LinkedIn profile page as a landing page for your personal brand.
Speaking directly to your audience and potential clients.
How to use AI to refine your brand's voice, tone, and messaging.
Finding inspiration from other pages you admire and follow.
Creating hyper-personalized content with AI by having it generate ideas and outlines.
Harnessing AI as a tool to combine your unique thoughts.
Expanding your networking system with AI.
Knowing what prompts to use for outcomes tailored to you and your brand.
Ethical considerations of AI technology.
The importance of researching and being mindful of the content you consume.
Awareness that false information and visuals are prevalent.
Leveraging AI for career growth.
Repurposing content with AI.

Key Takeaways:

AI is changing the game—embrace and use the change to help with content creation, networking, career, and branding.
Familiarize yourself with the prompts that yield the best results.
Use AI responsibly and be vigilant in distinguishing fact from generated content, considering the prevalence of misinformation.

Go Be Awesome!

Original Air Date: Episode 139, July 17th, 2023. Please note—there is no Webinar sign-up!

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Welcome to another episode of Its Simply Life. Today, we’re going deep into the world of data-driven content marketing strategies and their incredible impact on your ROI. We'll break down three key strategies that can help you create content that's not only effective but also personalized and engaging. Whether you're a business owner, marketer, or content creator, these insights will supercharge your content game and boost your marketing efforts. So, stick around for some valuable tips!

In this episode, I discuss:

Dynamic Content for Hyper-Personalization
Understanding your audience and their buyer journey.
Tailoring your content for different stages of the buyer journey (top of the funnel, middle of the funnel, bottom of the funnel).
How to create dynamic, hyper-personalized content.
Measuring Content Metrics for Impact
Utilizing tools for AB testing to identify what content resonates with your audience.
Analyzing open rates in your email newsletters to gauge engagement.
How to leverage social media analytics to understand audience behavior and preferences.
The importance of making data-driven decisions to improve content strategy.
SEO Metrics in Content Creation
The significance of SEO in content marketing.
Incorporating keywords and key phrases to answer audience questions.
The value of interlinks and backlinks in boosting SEO.
The role of partnerships and guest blogging in enhancing SEO and content reach.

Data-driven content marketing is not just a trend; it's a necessity in today's digital landscape. By creating dynamic, personalized content, measuring metrics, and optimizing for SEO, you can maximize your ROI and create a more engaging experience for your audience. These strategies will help your message stand out in a world filled with content noise.

Go Be Awesome!

Episode 144

Episode 149

Episode 158

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Welcome back to "It's Simply Life." In today's episode, we're focusing on the vital role of Key Performance Indicators (KPIs) and metrics in our business and personal development journeys. We're here to unravel how these essential tools can transform your approach to growth and success. Additionally, we're addressing a topic incredibly relevant to many of us: burnout. This challenge is particularly prevalent among entrepreneurs and content creators, and we're here to share stories, offer practical advice, and explore strategies to help you manage and navigate through it. So, get comfortable; we’ve got a lot to cover!

In this episode, I discuss:

The reality of burnout in the entrepreneurial journey.
The importance of taking breaks and stepping back from constant content creation and engagement.
The value of authenticity in sharing your burnout experiences with your audience.
The benefits of outsourcing tasks like social media management, content creation, and marketing strategy to focus on core business activities.
Utilizing tools like Google Analytics to understand website traffic, user behavior, and content engagement.
The significance of aligning your content strategy with audience interests based on metrics.
Setting and adjusting goals based on metric analysis to enhance engagement and reach.
Comparing different content strategies to see what resonates more with your audience.
Analyzing social media and newsletter engagement to refine content and marketing strategies.
A holistic approach to content marketing, including emails, social media, blogging, podcasts, and paid ads.
Tailoring different metrics for different components of your marketing ecosystem.
Using metrics to establish credibility and provide social proof in your marketing efforts.
How metrics can be used to attract advertising opportunities and partnerships.

Key Takeaways:

Analyze Engagement: Review your metrics to identify top engagers and consider creating targeted content for this audience segment.
Monitor Website Analytics: Use Google Analytics to understand user interaction with your website and create more content showing increasing engagement.
Experiment with A/B Testing: Test different subject lines or social media hooks to see which ones drive more engagement, then refine your approach based on these insights.

Anyone looking to leverage KPIs and metrics to make a real impact in their business and marketing strategies, we’ve got you covered! Whether you're battling burnout or seeking ways to refine your content strategy, there's something valuable here. Join us as we explore these critical topics and equip you with the necessary tools for success.

Go Be Awesome!

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Hey ya’ll, It’s great to have you back! Today, we're diving into something a bit different but super exciting—the art of cultivating communities and curating knowledge in our ever-changing marketing world. Post-pandemic life has reshaped how we connect and build relationships. This episode explores how these shifts impact our marketing strategies, emphasizing the importance of genuine connections and community in a constantly evolving world. So, get comfy and join me on this insightful journey into the heart of modern marketing!

In this episode, I discuss:

How our ways of connecting have changed since the pandemic, moving from physical to virtual spaces, and the implications for community building.
Our deep-seated desire to belong and how brands can become curators of communities.
Personal experiences and how these stories can be powerful tools in creating a community around a brand.
The increasing role of AI in content creation and the growing need for authenticity. How simplifying marketing approaches can benefit the brand and its audience.
The importance of curating knowledge and building communities around specific areas of expertise.

Key Takeaways:

Community Building is Key: Building online communities around shared values and aspirations is crucial for brands in a world where physical connections have diminished.
Authenticity in the Age of AI: As AI becomes more prevalent, the authenticity and curation of knowledge become more important for brands to maintain trust and relevance.
Simplification Leads to Clarity: Simplifying marketing strategies make life easier for brands and help create more precise, more focused messages that resonate with the target audience.

Remember, the future of marketing and brand strategy lies in creating genuine connections through community building and curated knowledge. Join us next time on "It's Simply Life" for more personal and professional growth insights.

Go Be Awesome!

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Welcome back, ya’ll! I'm your host, Lisa Williams, and today, I'm excited to share my journey of personal and professional growth with you. In this episode, I'll be opening up about the incredible power of setting and achieving goals and how this has played a huge role in the evolution of my digital marketing brand. We'll also dive into some exciting new tools and strategies I've been integrating into my content creation process. I can't wait to take you through the transformative story of my brand, "It's Simply Digital" and even more excited to introduce you to my latest venture, "The Toke Agency." So, let's explore the dynamic world of content marketing together and discover the tools that can boost your digital presence.

In this episode, I discuss:

The importance of reflecting on past achievements and setting new goals.
Understanding the effect of consistent efforts over time.
The rebirth and rebranding of "It's Simply Digital."
Transitioning from traditional color schemes to a new brand identity.
The process of brainstorming and evolving the brand strategy.
Launching "The Toke Agency"
The unique challenges and regulations in cannabis marketing.
The vision and aesthetic of "The Toke Agency."
Tools that supercharge your content creation.
The role of AI in enhancing content creation and analytics.
Importance of aligning content with brand strategy and audience engagement.
Leveraging analytics to understand audience engagement and preferences.
The significance of adapting content strategy based on analytics.
The necessity of personal touch in digital engagement.
Avoiding over-reliance on automated tools for interaction.

I want to highlight how crucial it is to have a good game plan for digital marketing. It's all about being authentic and connecting from the heart. As we all keep up with the ever-changing world of creating content, remember staying true to who you are and genuinely reaching out to your audience is key.

Key Takeaways:

Organize Your Content Effectively: Utilize platforms like monday.com or Google Sheets to manage content systematically.
Choose the Right Scheduling and Analytics Tools: Find tools that schedule content and provide valuable insights into audience engagement.
Maintain Authenticity and Human Connection: Ensure your digital presence and engagement are genuine and personalized.

Go Be Awesome!

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Are you ready to embark on an electrifying journey deep into the heart of content creation? Welcome back to It’s Simply Digital! In this episode, we're not just sharing tips; we're launching a full-scale content revolution to propel your skills to new heights. We've carefully curated five game-changing hacks to supercharge your content creation game. Get ready to create some excellent content!

In this episode, I discuss:

Your content is your sales page and your cold outreach.
Connecting emotionally with your audience using aspirational identity.
Addressing fundamental human needs like love, security, connection, and status.
Sharing your brand's mission and values to foster a sense of belonging.
Answering your audience's questions effectively.
Conducting keyword research for targeted content.
Utilizing tools like Answer the Public, BuzzSumo, and AI-powered research.
Using AI platforms and editing software for efficient content editing.
Keeping content to a fifth or sixth-grade reading level.
Emphasizing the importance of visual content in storytelling.
Leveraging tools like Canva and Adobe for graphic creation.
Simplifying complex graphic design with AI-powered tools.
Scheduling content with social media management software like SocialPilot.
Analyzing engagement data to optimize posting times.
Harnessing email marketing and automation for personalized outreach.

Key Takeaways:

The Power of Quality Content: Your content is now your sales page and the key to connecting with your audience emotionally. Deliver the aspirational identity your audience seeks by focusing on emotions like love, security, connection, or status. Keep it relatable and aligned with your brand's mission.
Content Planning and Research Tools: Answer your audience's questions and perform keyword research to create content that draws them in. Combine keywords with clear, valuable answers to engage your audience effectively.
Visual and Video Content Creation: Visual and video content is essential for today's audience. Use tools like Canva, Adobe, or AI-driven platforms to create captivating visuals that complement your powerful content.

These hacks can transform your content creation process. Remember, your content is your bridge to your audience, your opportunity to connect, and your key to success. Don't underestimate its power. Stay tuned for next week’s episode for more valuable insights; until then, keep crafting awesome content!

Go be awesome!

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Hey, ya’ll, welcome back to another episode of "It's Simply Life!" Today, we've got a super cool topic to chat about—the incredible world of AI and how it can totally rock your content creation process. Have you ever wondered how to use to AI help you save time, money, and seriously level up your brand's game? Or maybe you're just curious about all the tools and tricks that can seriously supercharge your content creation skills? Well, you're in luck because we're not just scratching the surface here, we're diving deep into how AI can be a game-changer, especially if you're an entrepreneur or running a small biz. So, kick back and let's dive into this tech-savvy adventure together!

In todays episode, I discuss:

How AI empowers small businesses with cost-effective research capabilities.
Using technology to generate content ideas, discover tone and voice, and create well-researched content.
Tapping into AI to identify where the target audience is active online.
Tailoring content based on target audience.
Comparing and analyzing competitor audiences for replication.
Tools, like Canva and HubSpot, integrate AI for streamlined content creation, scheduling, and management.
How AI aids in podcast transcription, show notes creation, and social media snippets.
The advantages of AI to save time on content creation tasks.
Focusing on a few reliable AI tools to avoid the steep learning curve and inefficiency.
Emphasizing the importance of strategic thinking alongside AI-driven content creation.

Key Takeaways:

AI as a Competitive Equalizer: AI levels the playing field for small businesses, offering advanced tools for content creation and audience insights.
Strategic AI Integration: Success lies in strategically integrating AI tools that align with your brand and goals, not in using every tool available.
AI is The Future of Content Creation: AI is reshaping content creation. Balancing AI's efficiency with human creativity and strategy is key to future success.

This episode has shed light on how AI can be a powerful ally in your content journey, helping you save time resources, and leveling the playing field. Remember, the key is not just to adopt AI but to integrate it strategically into your brand's narrative. Thank you for tuning in, and as always, go be awesome!

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Welcome cozy, ya’ll! Today, we’re diving deep into the mesmerizing world of content creation with a dash of tech magic! We’re navigating the journey of meshing creativity and technology, ensuring your content sparkles with innovation and simplicity. Whether you're a seasoned content creator or just starting to dip your toes into the vast ocean of possibilities, we have some enchanting tips for you. Stick around as we unwrap the secrets to utilizing phenomenal tools like Google Trends, monday.com, and ChatGPT, ensuring your content shines and resonates. Grab your favorite snack, settle in, and let’s embark on this captivating adventure together!

In this episode, I discuss:

Understanding the significance of answering your audience’s questions through content.
Utilizing examples and personal anecdotes to draw parallels in content creation.
The shift from cold outreach to content creation.
Exploring how content has replaced traditional outreach methods.
Engaging the audience by providing value through blogs, social posts, and other content forms.
Managing a scheduling platform for content, like Social Pilot.
Tool spotlight for effective content creation.
The convergence of various tools like Google Keep, Google Trends, and others to automate and streamline content creation processes.
AI integration into content strategy.
A candid talk on the plethora of AI tools, the pitfalls of chasing new tech, and sticking to what aligns with your brand.
Using AI tools like ChatGPT and Jasper AI, emphasizing on accurate, prompt generation to procure content that resonates with your brand’s voice and tone.
Refining AI-generated content.
Strategies for enhancing AI-generated content to avoid generic outputs.
Balancing AI utilization and human touch in content, maintaining authenticity and relatability.

Tune in and equip yourself to weave technology and creativity into a seamless content creation tapestry. Navigate effortlessly through the world of Google tools to spark unique content ideas and dive into strategic planning with platforms like monday.com. But that's not all! You'll be armed with the knowledge to wield AI tools, enhancing your writing and supercharging your creative process while maintaining that authentic brand voice and tone that's uniquely YOU!

Key Takeaways:

Utilize Freely Available Inspiration Tools: Leverage tools like Google Trends, Google Keep, and Answer The Public to spark content ideas, then employ AI for enhanced brainstorming sessions.
Adopt Project Management Tools for Streamlined Processes: Implement tools such as monday.com, Fathom AI, and Miro to centralize and simplify your content creation and management processes in a user-friendly platform.
Embrace AI-Powered Tools for Enhanced Content Creation: Use AI tools like ChatGPT, Jasper AI, Grammarly, and Canva to amplify your writing and creativity while constructing a strong brand voice and tone, ensuring you remain focused on tools that enhance your process.

Go be awesome!

Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content. Learn more here. See you there!

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Welcome, lovely listeners, to another enriching episode of our cozy corner of the podcast world! In today’s episode, we embark on an intriguing journey exploring the profound world of Brand Archetypes with a warm cup of wisdom, spiced up with personal stories and insights! We dig deep into how understanding your brand's persona carves its identity while subtly intertwining with your content strategy, reflecting authentic connectivity and relatability. Our brand, It's Simply Digital, cuddles up as 'The Girl Next Door' archetype, embodying a heartfelt sense of belonging and connection. Join us as we unravel how identifying with a brand archetype like a friendly neighbor can narrate a compelling, trustworthy, and utterly heartwarming story that resonates, welcoming audiences into a familiar and comforting embrace. Let's dive in, shall we?

In this episode, I discuss:

The importance of knowing your brand’s archetype.
What is a brand archetype?
Diving deep into brand story, strategy, and content through archetype understanding.
How to find your archetype.
Ensuring relatability, authenticity, and a friendly approach towards clients and audiences.
Karl Jung's 12 Archetypes and their division into four quadrants.
Detailed insights into various quadrants, e.g., exploring spirituality with examples of Google and Coca-Cola.
How archetypes inform brand strategy and content.
Utilizing archetype characteristics to craft relatable and impactful brand stories and content.
Infusing personality and authenticity into your archetype.
Importance of a leader’s personality reflecting in the brand, especially in smaller businesses.
A personal insight into the intersection of personality and brand archetype.

After the episode, you'll be armed with the insights to infuse your unique archetype into your brand story with finesse and authenticity. This will enrich your brand story and unlock the secrets to communicating with your audience in a clear, deep, resonant way. Get ready to sculpt a brand narrative that speaks directly to the hearts of your audience.

Three Key Takeaways:

Deep-Rooted Connection: Knowing your brand archetype aids in forming a deep-rooted connection with your audience and clients by crafting relatable content and stories.
Alignment and Authenticity: Ensuring your brand’s story, actions, and content align with your archetype ensures authenticity and consistency, which helps to establish trust with your audience.
Personality Influence: Often, especially in small businesses, the personality of the leader or entrepreneur heavily influences the brand, forming a genuine and organic bridge between personal and brand archetypes.

Go be awesome!

Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content. Learn more here. See you there!

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Welcome back, ya’ll! This It’s Simply Life episode is about getting into the nitty-gritty of creating content that connects. In this fast-paced digital world, it's not just about pumping out content—it's about telling stories that stick, make you feel something, and that you can't help but remember. Today, we're diving into how to make that magic happen. We'll go over how to make content that’s not just seen but experienced. As always, amidst the constant hustle, we'll uncover moments of joy, genuine smiles, and true connections. Let's dive in together and embrace the essence of simplicity.

In this episode, I discuss:

The benefits of outsourcing
Crafting content, revisiting Episode 149, and the art of content conversion
The power of blogs in SEO and using strategic keywords for Google
The rising trend of newsletters in a noisy digital world
Techniques to craft compelling newsletter titles for better open rates
Strategies for understanding and connecting with audiences on social media
Daily activity on LinkedIn, diverse content success, and the future of short-form video
The importance of consistent engagement on a single platform vs. outsourcing
Enhancing reach with SEO, tools like AnswerThePublic.com, and cross-platform traffic
Emphasizing the increasing importance of newsletters
Building community through curated content in newsletters
Establishing brand authority with podcasting and creating personal connections
Amplifying reach by repurposing podcast content into varied formats
Exploring the intersection of brand authenticity and content strategy for maximum impact
Harnessing the synergy between content mediums for a holistic audience experience
The evolution of digital trends and adapting strategies for the future landscape

Key Takeaways:

The transformative benefits of outsourcing: Leveraging expert agencies to streamline content creation and allow brands to focus on their core strengths and growth.
The multifaceted approach to content: From the rising significance of newsletters in building community to the strategic use of blogs for SEO and the ever-evolving landscape of social media, understanding and navigating diverse content platforms is crucial for genuine audience engagement.
Making the connection: Whether it's the nuanced art of crafting compelling newsletter subject lines, the daily commitment to social media platforms like LinkedIn, or harnessing the personal touch of podcasting, building trust and meaningful connections with your audience remains at the heart of effective content marketing.

Go be awesome!

Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content. Learn more here. See you there!

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We’ve got an exciting episode of It’s Simply Life ahead! Today, we dive deep into branding and explore how authentic representation and overdelivering can cultivate lasting loyalty among your audience. Whether you're just starting out or are looking to refine your brand's voice, this episode offers valuable insights, real-world examples, and actionable steps to connect more deeply with your community. As you listen to this show, you’ll discover the keys to fostering a genuine brand experience that truly resonates. Dive in and let's simplify life together!

In this episode, I discuss:

Why you NEED to understand your target audience
Challenges and success stories in audience identification
Crafting a comprehensive audience profile: demographics vs. psychographics
Utilizing market research, surveys, and feedback
Emphasizing empathy and understanding core audience needs
Storytelling and tailored content as engagement tools
Navigating content formats and aligning with audience preferences
The significance of tracking, KPIs, and iterative strategies
"Seeing Only a Piece of the Elephant": Processing limited information
Transitioning from generating demand to making sales
The role of authenticity, overdelivering, and word-of-mouth in brand loyalty
Community building in a digital age: curating and connecting
Evoking deep connections through immersive brand experiences
Harnessing brand archetypes for deeper audience engagement (e.g., The Girl Next Door)
Translating product/service offerings into transformative experiences
The strategic blend of soft selling, CTAs, and organic conversions in content marketing

Key Takeaways:

Deep Understanding of Audience: It is paramount to know your audience, from their demographics and psychographics to their core needs. Utilize market research, surveys, and feedback to tailor your brand approach with empathy, ensuring a more genuine connection.
The Power of Authentic Engagement: Storytelling and tailored content aren't just tools but bridges to deeper connections. Brands that align their content with audience preferences, harness authentic representation, and focus on the power of word-of-mouth find more success in fostering loyalty.
Cultivating Conversions through Loyalty: In today's digital age, mere products or services aren't enough. Transcendence into transformative experiences, community building, and strategic content marketing, which includes soft selling and CTAs, are vital for lasting brand resonance.

Go be awesome!

Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content. Learn more here. See you there!

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Welcome back to another episode of "It's Simply Life." Today, I’m sharing a little about finding simplicity amidst the constant buzz of our daily lives, focusing specifically on content marketing. I dive into helpful tips on genuinely connecting with your audience. If you've ever felt swamped by content creation or need a fresh perspective, you’ve come to the right place. Let's navigate through stories, insights, and a sprinkle of wisdom to make content marketing feel less like a chore and more like a passion. Let's simplify things together!

In this episode, I discuss:

The essence of simplicity
Challenges of modern life
Overwhelm and distractions
Benefits of simplification
Focusing on the essentials
The pathway to joy, happiness, and genuine connection
Why creating content is so important
The risk of being "pitch-slapped"
Crafting consistent content
Captivating the audience
Power of storytelling
Episode 148
Content goals
Generating demand, converting demand, and cultivating loyalty
Understanding your audience's desires
Pillar content strategies
Multi-format dissection: blogs, newsletters, socials
Omni-channel approach
Catering to various platforms: Spotify, Apple, newsletters, and more
Audience engagement
The power of engaging hooks
Content philosophy
Building Connections
Establishing as the thought leader

Go be awesome!

Ready to dominate 2024? Don't miss our FREE webinar Marketing Magic: Simplify Your Content Creation. Learn how to engage your audience, master content strategies, and grab our personal tech stack for success. This isn't just another webinar—it's your roadmap for killer content. Learn more here. See you there!

This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.

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Welcome back to another episode of "It’s Simply Life!" Today, we're getting cozy in our brand-new recording spot, Dream Studios, in Arlington, TX. Today, we're discussing something I’m very passionate about and talk about all the time: the magic of crafting your brand story. A brand story is the foundation for any successful brand. Curious about what it is? Or maybe why your business absolutely needs one? And how do you even know if it's working for you? We're breaking it all down and diving deep. So, stick around, and let's journey through this storytelling adventure together!

In this episode I discuss:

The importance of simplifying life
The constant bombardment of information and demands
Losing focus on what truly matters
Creating space for joy, happiness, and connection by simplifying
The importance of a brand story
Emotional connection and relationship building through a brand story
Crafting your brand story
Humanizing your brand
Defining your target audience
What should be incorporated in your brand story: values, struggles, achievements, mission
How to relate to your audience
Shifting from traditional advertising methods to relatable branding in the modern age
The impact of a brand story
How storytelling cuts through the noise
My real-life examples of good storytelling
Online metrics for measuring the impact: engagement, comments, DMs
Storytelling framework
Building a community
Guiding your audience through a journey to solve their problems
The transformation that happens when someone engages with your brand

Key Takeaways

Craft a Hero: The heart of your brand story lies in positioning your audience as the hero. It's not just about selling a product or service; it's about understanding their pain points (the villain) and guiding them through an evolution. Your customers are essentially buying this transformation.
Emotion Over Logic: Forget the feature lists for a minute. What people truly connect with is emotion. So, think about the feelings you want your audience to experience and weave that into your brand's story. It's not about what you're selling but how you make people feel. Why? Because emotions, not logic, drive decisions.
Community is Queen: Your brand story isn’t just a marketing tool; it's a community-building instrument. Imagine the power you wield by bringing people together, united by a common journey or goal. It’s not just about consumer relationships; it's about building a tribe. And when people choose to join your community, that's not just business—it's an honor.

Go be awesome!

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Welcome back, ya'll! Thanks for joining me for another episode. Today, we're tackling the often complex but essential topic of Paid Social Ads. In today's digital landscape, navigating social media advertising has become crucial to any successful marketing strategy. Thanks to ever-changing algorithms and decreasing organic reach, we'll dive into why paid ads are more important than ever.

As always, I’m here to simplify everything for you. We'll break down how to effectively identify and understand your target audience, ensuring that your ads reach the people who truly matter. We’re demystifying the process with actionable tips to set you up for success.

In this episode, I discuss:* The importance of seeing your marketing strategy as an ecosystem. * The complexities of paid social ads and why outsourcing to professionals can be beneficial. * Personal anecdote about the pitfalls of not understanding the target audience. * Knowing your target audience is crucial; check out Episode 143 for more. * The Meta Landscape. * Key factors to consider in targeting your audience within the Meta landscape. * Example: Targeting a residential landscaping audience based on age, location, and specific services required. * The concept of retargeting as a way to keep your brand in front of potential customers. * Decoding Your ROI. * Knowing your goals: Traffic, Conversion, or Brand Awareness? * Understanding cost per click and cost per conversion. * Where to place your ads within the Meta platform. * The importance of optimizing the format of your ads. * A/B testing in understanding what works best for your audience and goals. * Using metrics in Ads Manager to assess the effectiveness of your campaigns.

Key Takeaways:

Importance of Paid Social Ads: In today's competitive digital landscape, relying solely on organic reach is often not enough. Paid Social Ads are essential to cut through the noise and ensure your message effectively reaches your target audience.
Understanding Your Target Audience: To maximize the impact of your social media ads, it's crucial to understand who your target audience is and what they care about. This allows for a more tailored, effective advertising strategy that resonates with the most likely to engage with your brand.
The Value of Professional Expertise: Navigating the world of Paid Social Ads can be challenging, even for those with a solid understanding of social media. Hiring professionals who specialize in this area can be a game-changing investment. They bring their expertise, tools, and strategies to which most businesses would need access.

Stay tuned for our next episode of "It's Simply Life."

Go be awesome!

Episode 143: https://www.youtube.com/watch?v=jy8Ioq_VUnU

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Welcome back to another episode of "It's Simply Life." If you're looking for simple, actionable tips to up your game in marketing, branding, or content creation, you're in the right place. Today, we're diving into straightforward SEO strategies designed to boost traffic. With these effective SEO insights, we'll guide you in drawing more attention to your website, blog, or social profiles. So stick around, and let's make your online world shine brighter!

In this episode, I discuss: * SEO basics. * How SEO helps you incorporate keywords and key phrases into your websites, blogs, and social media. * Importance of researching and finding the right keywords that your audience is looking for. * On-page vs. Off-page SEO. * The value of keeping people on your website by creating meaningful content. * How to use keywords in blogs and social media * Doing keyword research and writing articles based on what will rank in Google. * Sharing snippets of the articles as social media posts to drive traffic back to the original content. * The importance of genuine backlinks. * Collaborating with people in your industry or niche to create beneficial backlinks. * Technical aspects of SEO. * Importance of website speed and mobile optimization. * The need for a robust technical framework behind the scenes. * Measuring SEO trends. * Utilizing Google Analytics to understand what's driving traffic. * Updating and interlinking articles based on their performance.

Key Takeaways:* Find Relevant Keywords: Identify a handful of relevant keywords related to your product or service and incorporate them into your website content, blog articles, and social media posts. * Optimize Website Speed: Ensure your website loads quickly and is optimized for mobile use. This can be achieved with the help of a website developer. * Regularly Update Content: Continuously refresh old content and publish new articles, case studies, and blogs. Make sure to interlink them to keep visitors on your site longer.

Go be awesome!

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In today’s world, every scroll brings an influx of new content, and every click leads to a rabbit hole of information. It's easy to feel lost.

Navigating the digital realm can often feel like a maze, with its ever-evolving trends and the constant surge of content. I'm here to offer a fresh perspective on easily growing your audience and the latest disruptive marketing strategies.

In this episode, I discuss:

The importance of taking a social media detox.
The power of inspirational quotes and perspectives.
The difference between opinions and truths in the content we consume.
The significance of authenticity in our online presence.
Understanding your target audience: their preferences, platforms, and content consumption habits.
The essence of creating dynamic content that resonates with your audience.
Innovative strategies for audience growth and the role of disruptive marketing.
The impact of user-generated content and its benefits for brand promotion.
Converting engagements into meaningful conversations.
The value of outsourcing social media tasks and the transparency required in content creation.

Key Takeaways:

Engagement & Platforms: Choose your platforms wisely and engage authentically. Find commonalities with your audience and connect without a sales pitch.
Dynamic & Disruptive Content: Be true to your brand's voice. Whether sophisticated, glamorous, funky, or fun, ensure your content stands out and speaks directly to your audience's needs.
Outsource When Needed: If managing social media becomes overwhelming, consider outsourcing to experts who can maintain your brand's voice and authenticity.

It's clear that the key to effective social media marketing lies in genuine engagement and understanding your audience's core needs. While innovative strategies and disruptive marketing can elevate your brand's presence, authenticity remains more important than ever. As we navigate the vast digital landscape, it's crucial to remember the value of true connections, the potential of user-generated content, and the benefits of strategic outsourcing.

Go be awesome!

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In today's podcast, I’m jumping into the fascinating world of dynamic content marketing.

Ever wondered how brands seem to know exactly what you need, even before you do? That's the magic of dynamic content! Today, we're unlocking the secrets of making content that speaks to your audience and engages with them personally. From understanding your core values to leveraging the power of social proof, I'm here to share all the juicy insights.

In this episode I discuss:

Understanding the allure and power of dynamic content.
The pivotal shift from company-centric to customer-centric brand narratives.
Differentiating the 'buyer' from the 'customer' journey.
The secret recipe for content that resonates at every customer journey stage.
Breaking the mold with snackable content on social media platforms.
Why newsletters are having a moment (and why they're so irresistible).
Podcasts and videos: How to do more with less and win your audience over.
The undeniable magic of social proof in validating your brand's promises.

Key Takeaways:

Dynamic Content is Empathy in Action: It's all about tuning into your audience's needs and crafting experiences that resonate from the first click to the last.
One Size Doesn't Fit All: Tailoring content to each customer journey stage is crucial. Whether it's an initial brand introduction or a deep dive webinar, every piece has its place.
Be Authentic, Be Real: Videos, podcasts, and testimonials breathe life into your brand, allowing your audience to see, hear, and feel the genuine passion behind your offerings.

Dynamic content isn't just about what's flashy and trendy; it's about forging genuine connections and understanding the heartbeats of our audiences. Whether you're just starting out or looking to refresh your content strategy, remember that authenticity always wins in this ever-evolving digital landscape.

Stay passionate, and until next time, keep creating content that matters!

Go be awesome!

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In today's podcast, I dive deep into the essence of marketing: understanding your target audience. There is enormous emphasis that knowing who you're addressing is pivotal to any marketing campaign's success. If you are talking to everyone, you're talking to no one. Together, let's break down why engaging your target audience is essential.

In this episode, I discuss:

The significance of identifying and understanding your specific target audience.
The power of aspirational identity and the role of transformation in marketing.
Creating content that resonates with your audience's wants and needs.
Exploring how clients' lives transform after doing business with you.
A challenge many entrepreneurs face—knowing their audience but failing to communicate the transformation.
Practical methods to identify and research your target audience.
Tapping into the mindset of your audience, understanding their pain points and desires.
The power of storytelling in establishing a brand's identity and fostering connections.
Tailoring content delivery based on where and how your audience prefers to consume information.

Key Takeaways:

Deep Audience Understanding: It's about more than just having a surface-level knowledge of your audience. Dive deeper to genuinely grasp their aspirations and desires and recognize how they aim to feel once they've transformed.
Power of Compelling Stories: Crafting a compelling story extends beyond narrative technique – it stands as a fundamental pillar for forging an authentic connection with your intended audience. By weaving captivating narratives, you have the power to evoke emotions and leave lasting impressions that endure over time.
Tailored Content Distribution: It's vital to tailor your strategies based on where your audience spends most of their time and in ways that align with their unique consumption habits and preferences.

As we journey through the nuances of marketing, one thing remains crystal clear: the key to successful engagement lies in truly understanding and resonating with your target audience. Whether you're an entrepreneur or a small business, channel your marking efforts toward creating genuine connections and transformative experiences for your clients. Remember, it's not just about reaching out; it's about reaching deep within, resonating with desires, and delivering unparalleled value.

Until next time, stay inspired, stay authentic, and keep making a difference.

Go be awesome!

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As a marketer, I understand the importance of having more than just a marketing strategy—it's about having a fail-safe contingency plan. Social media platforms can be unpredictable, and experiencing sudden suspensions or shutdowns is a real risk. However, I've discovered that cultivating an engaged email list is a reliable communication ensuring that my connections with followers and customers remain intact even during challenging times. Having an email list is not just about marketing; it's a vital lifeline that safeguards my ability to stay in touch with my audience and keep them informed and engaged.

In this episode, I discuss:

Importance of owned versus rented platforms and email marketing
Benefits of newsletters and providing value to the audience
Difference between newsletters and email marketing campaigns
Simplifying the email marketing process and using automation systems
Strategies for effective email marketing and building an engaged list
Importance of metrics and analyzing email campaign effectiveness
Power of collaboration and sharing in email marketing
Creating a contact us page or landing page to segment the email list
Value of non-client subscribers and social proof
Simplifying email marketing by including offers in newsletters
Importance of building an email list versus relying on social media

Key Takeaways:

Building an Email List for Resilient Communication: A well-maintained email list is a vital marketing strategy and contingency plan for businesses and content creators. As social media platforms can be unpredictable, relying solely on them for communication can be risky. Cultivating an engaged email list establishes a reliable communication backup, safeguarding connections with followers and customers.
Unlocking the Power of Newsletters for Nurturing Relationships: Newsletters are potent tools for meaningful audience connections, delivering curated content to subscribers' inboxes. Unlike social media, they offer an exclusive space for focused, personalized information, keeping the creator's brand in mind for potential clients and advocates.
Focus on and Achieve Well-Defined Email Marketing Objectives: Set clear, measurable goals to maximize email marketing's potential. Whether building a subscriber base, promoting products, or nurturing leads, defined objectives provide focus and direction. Analyzing campaign performance against these goals yields valuable insights for continuous improvement.

Building and maintaining an email list is crucial for businesses and content creators to have a direct communication channel with their audience, especially in case of any issues with social media platforms. By curating valuable content and simplifying the email marketing process, creators can stay connected with their audience, foster a sense of community, and achieve their marketing objectives more effectively.

Now build your email list!

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In this compelling episode of "It's Simply Life," I dive into the profound significance of embracing authenticity in the digital world. I go deep into discovering how being authentic becomes the catalyst for building meaningful connections and profound relationships with others. Unveiling the power of authenticity, is the cornerstone of genuine human interaction, as people naturally gravitate towards shared commonalities and experiences. Prepare to embark on an inspiring journey of self-discovery and personal empowerment, liberate yourself from the shackles of conformity and reveal the unapologetic essence of your being.

In this episode, I discuss:

Building Authentic Connections
Embracing Authenticity in a Digital World
Overcoming Imposter Syndrome and Fear
Embracing Kindness and Inclusiveness
Accepting Others for Who They Are
Simplifying Life by Being Authentic

Key Takeaways:

Authenticity Attracts Genuine Connections: Embracing authenticity becomes a magnetic force that draws like-minded individuals together, fostering genuine connections built on shared values and experiences. When people show up as their true selves, they resonate with others authentically, nurturing meaningful relationships and a sense of belonging in the digital world.
Empowerment Through Overcoming Fear and Imposter Syndrome: Confronting and conquering fear and imposter syndrome empowers individuals to shed pretenses and reveal their genuine selves without hesitation. As the veil of insecurity lifts, they step boldly into their unique identities, inspiring others to do the same and creating a ripple effect of authenticity online.
Embracing Kindness and Inclusiveness for a Diverse Community: By fostering a culture of kindness and inclusiveness, individuals can create an online community where diverse perspectives are accepted and celebrated. This environment encourages open conversations, mutual respect, and an appreciation for the richness of embracing differing viewpoints, ultimately fostering a more harmonious digital world.

I encourage you to wholeheartedly embrace authenticity in your digital presence and, just as importantly, extend that embrace to others. Through my own experiences and reflections, I've realized the profound impact authenticity can have on forming genuine connections with people from all walks of life. Let goes of pretense, shed the weight of vulnerability, and step into the beautiful truth of who you are.

As we do, we'll witness the blossoming of profound and lasting bonds, the kind that can transform our online existence into a thriving, interconnected community. So, I invite you to join me on this journey of embracing authenticity and embracing others, knowing that together, we can foster genuine connections that enrich our lives and leave a lasting impact on the digital world.

Until next time, stay inspired, stay authentic, and keep making a difference.

Go be awesome!

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Hey there, I am excited to share my entrepreneurial journey and experiences being part of a mastermind group. I dive into the growth and transformations my business has undergone, starting from its early days as a fledgling venture in 2020 and evolving into a thriving, multiple-six-figure enterprise by 2022.

In this episode, I discuss:

Understanding the importance of setting clear agreements with clients to prevent scope creep.
Recognizing the necessity to limit and bill for revisions and work that exceeds the initially agreed-upon scope.
Learning that not all services are necessary and the significance of concentrating on my strengths and what my clients truly need.
Appreciating the need to delegate tasks to avoid burnout and facilitate sustainable growth.
Realizing how crucial seeking external input is to take a business to the next level.

In 2023, I joined a mastermind group hosted by Jasmine Starr. Being part of this group of 15 women offered fresh insights and perspectives on my business that I hadn't been able to see before. This eye-opening experience led me to create a new brand and introduce significant changes within my existing venture, It's Simply Digital.

Key takeaways:

Transforming challenges into growth by focusing on core strengths has been vital for turning early-stage hurdles into business opportunities.
Delegating tasks, avoiding burnout, and adapting services to client needs have been instrumental in sustaining growth and enhancing the business.
Joining a mastermind group led to fresh insights, brand innovation, and significant business changes.

This episode provides a frank, firsthand account of the ups and downs of entrepreneurship and the value of seeking outside perspectives through mastermind groups.

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Welcome back, ya’ll! In today's episode, we dive into the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to aid us in various aspects of content creation, brainstorming, copywriting, and general marketing ideas. It’s an incredible tool that has truly been a game-changer, saving us valuable time and even enhancing our networking efforts on platforms like LinkedIn. However, mastering AI comes with its fair share of challenges, and there are important ethical implications to consider. With that in mind, let’s get into the strategies and techniques that have empowered us and hopefully inspire you to harness AI to its fullest potential.

In this episode, I discuss:

The role of AI in social media
How algorithms already utilize AI to personalize your feed
AI to enhance your LinkedIn profile (and other social platforms)
Using your LinkedIn profile page as a landing page for your personal brand
Speaking directly to your audience and potential clients
How to use AI to hone in on your brand’s voice, tone, and messaging
Garnering inspiration from other pages that you admire and/or follow
Creating hyper-personalized content with AI by having it generate ideas and outlines
Welding AI as a tool to combine your unique thoughts
How to expand your networking system with AI
Knowing what prompts to use for outcomes tailored to you and your brand
Ethical considerations of AI Technology
The importance of researching and being mindful of the content you consume
Being aware that false information and visuals are everywhere
Leveraging AI for career growth
Repurposing content with AI

Key Takeaways:

AI is changing the digital landscape—embrace the change and use it to help with content creation, networking, your career, and your brand.
Know what prompts to use to get the most out of the technology
Use AI responsibly, be able to distinguish fact from generated content, knowing that there is a multitude of false information circulating everywhere.

If you’re ready to embrace AI technology fully, sign up for our AI LinkedIn Content Creation Masterclass!

We’ll be deep-diving into our processes and implementation for content creation and show you just how powerful and efficient AI can be. Don’t miss out!

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Hey, ya'll, welcome to another episode of It's Simply Life! I'm incredibly excited about today's topic because it's something I hold close to my heart—I've finally achieved an authentic life. For years, I found myself conforming to the expectations of others or what I thought I should be. But now, I've embraced my true self and become the person I was always meant to be. I’ve created my life by design. I've learned to take risks and forge my own path while staying true to my own beliefs and values. It hasn't always been easy, but the secret lies in tuning in and listening to yourself. Today, I want to share with you how you, too, can design a life that reflects who you truly are.

During this episode, we'll dive deep into the journey of authenticity. We'll explore practical insights and inspiring stories that will empower you to break free from societal norms and embrace your uniqueness. Together, we'll uncover the keys to living life on your own terms. So let’s jump in!

In this episode, I discuss:

Embracing authenticity and non-conformity
Designing a life aligned with personal values
Navigating challenges on the path to living authentically
Quieting external noise and focusing on listening to your instincts
Listening to and honoring feelings
Challenging societal roles and expectations
Choosing personal values over societal norms
Surrounding yourself with people who want to see you win and people you can learn from
Being comfortable moving away from incompatible relationships
The “hell yes” or “hell no” principle
Standing by personal choices
Identifying personal values and aspirations
How my authentic life led me to build a successful online business in the digital world
Balancing personal and professional life online and offline
Sharing enough to connect with others to build a community, but knowing what to keep private

Thank you so much for joining me today! My ultimate goal is to authentically share my journey of simplifying life, along with its wins, successes, and struggles. Stay tuned for next week’s episode about mastering the power of AI on Linkedin!

Key Takeaways:

Simplify your life by applying the "hell yes or no" principle. Evaluate situations and decisions based on whether they truly feel good to you in the present moment. If it's not a resounding "hell yes," then it's a clear "no."
Surround yourself with people who bring value to your life. Assess the relationships in your life and consider whether the individuals encourage, love, and support you.
Live authentically by freeing yourself from the fear of judgment. Shift your focus from worrying about what others think to how decisions align with your own values and desires.

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Welcome back! After a brief pause on podcasting and taking time to reflect and refine, I’m back better than ever with a whole new strategy. In today's episode, "Embrace Your Unique Identity to Create an Impactful Personal Brand," we aim to inspire, motivate, and guide you toward crafting a personal brand that goes beyond selling—it speaks and resonates. With fierce competition in the world, it's essential to stand out by being unapologetically YOU. So buckle up and get ready for an exciting ride as we embark on this new chapter together.

In this episode, I discuss:

The importance of business and personal branding
Embracing your unique identity as the foundation of branding
Recognizing small moments that shape core beliefs and values
Turning setbacks into stepping stones for growth and success
Effectively communicating your brand story to resonate with your audience
The power of authenticity in personal branding
Sharing personal journeys, insights, and perspectives
Building a community around your brand
Leveraging your unique identity to connect, capture, and convert
Practical tips for building an impactful brand: clarify values, define USP, maintain consistency
Highlighting experiences to create an impact
Embracing the imperfections and authenticity in personal branding conversations

Key Takeaways:

Identify Your Core Values: Your personal brand should be a reflection of your beliefs and values. Take some time to identify your core values and how they can form the foundation of your personal brand.
Define Your Unique Selling Proposition (USP): What makes you different? What unique value or perspective can you bring to your chosen field? Answering these questions will help you define your USP, a key component of your personal brand.
Consistency Is Key: Whether it's your website, social media, or networking events, ensure your brand story and messaging remain consistent across all channels. This builds trust and enhances recognition.

I hope that the insights and ideas shared have ignited a spark within you. Remember, branding is not just about selling products or services; it's about making a genuine connection, leaving a lasting impression, and creating a positive impact in the lives of others. By embracing your unique identity, you have the power to stand out, inspire, and make a difference.

So go out there, be bold, and embrace your unique identity with confidence. Let your personal brand be a reflection of your authenticity and the positive change you wish to bring to the world. I believe in you and am excited to witness the incredible personal brands you will create!

Until next time, stay inspired, stay authentic, and keep making a difference.

Go be awesome!

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Repost alert! This past December, I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox and I'm sharing the episode with you now! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we talk about the #1 MUST DO to make your business successful. Tune in to find out!

In this episode we discuss:

The path that brought me to where I am now;
Learning through failure and mistakes;
How sticky notes brought me out of grief and into a positive mindset;
How taking care of yourself is essential to any entrepreneurial journey;
The importance of self-talk;
Why confidence played a huge role in starting my business;
Getting rid of things and people that don’t serve your growth;
The routines that keep me happy, healthy, and in a positive mind frame;
The stress of trying to build a business while marketing your business;
Creating transformational stories for clients;
Don’t chase clients- instead, show up with value;
Nurturing clients with information;
The difference between marketing and sales;
The importance of keeping it simple

In doing this episode with Ken, I discovered that my path in life, while hard and tragic, lead me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don’t hold yourself back and as Ken would say, “Show up with positivity or don’t show up at all!”

Go be awesome!

Three takeaways to simplify your marketing:

Know where your clients “hang out” (LinkedIn, Instagram, Facebook)
Focus on that platform and engage daily
Be consistent

It’s all about It's Simply Brand Story!

Learn more about how to discover and implement a successful brand story for your business and your clients! Click here to claim your spot on the waitlist!

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I’m excited about this episode y’all! It’s the first episode of 2023 and I’m officially introducing my Masterclass: It’s Simply Brand Story! I’ve been dreaming of creating a course for years and I’m so proud that my vision finally came to fruition in the form of a Masterclass where I share my exact template to attract, conceive, and build brand stories for clients.

In this episode I discuss:

Why I abandoned my vision board for an action board;
How to figure out who you are as an entrepreneur or business owner;
Why your mindset matters;
What is a brand story;
Refining brand messaging;
Identifying brand voice;
How to demonstrate authority;
How to make a strategy from your brand story;
Achieving higher customer engagement and overall client satisfaction

I’m a big believer in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2023, I’m breathing life into my business and myself. This is our year! Go be awesome!

3 ways to simplify your business:

Create pillar content to recycle into micro-content
Create authority and thought leadership through value and information
Create an action board and follow through

It’s all about It's Simply Brand Story!

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‘Tis the season for that week in between Christmas and New Year’s where time seems non-existent, and everyone is scraping by. Instead of letting this crazy week dictate my mood, I decided to take some time to reflect on 2022 and how I’d like to show up for 2023. After inventorying my year, I recognized that I’ve come to a place in my life where I’m able to hold space for others- something I haven’t always been capable of, but something that I have received from people when I was in need. What does holding space mean and why am I proud to be able to provide it for my “circle”? Let’s talk about it.

In this episode I discuss:

What it means to hold space for others;
Having the capacity to hold space for others;
How people close to me helped me during tragic times;
The simple act of being present with another person;
Connection through contact;
Listening without judgment or an agenda;
The challenges of creating space for people;
Meeting someone where they’re at;
Realizing you can’t fix or change someone’s problems;
How I’m able to show up for others by practicing self-care (super important)

As I said, I haven’t always been able to connect with my friends and family in this way. But now that I’m more confident in myself and my capabilities, I can clear space from my needs and pour that space back into my loved ones in need. I find that my capacity to hold space for others increases as I care for myself. In 2023, I expect that space to grow.

So, here’s to 2023, a year of peace and prosperity and enough space for those that need it.

Key Takeaways to Simplify Your Life:

Don’t set a New Year’s Resolution
Go into 2023 with a mindset of peace and prosperity
Clear the clutter- get rid of three items in your house that you don’t need or use

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The holiday season is upon us. It’s a time for laughter, love, and light- so why do we often make it about overindulging? In the past, I was part of the culture of excess around the holidays. I had the perfect decorations, the most aesthetic wrapping papers, and the cutest baked goods gifts for friends and neighbors. I dressed up, hosted parties, over consumed alcohol and food. From the outside, I did everything right. But in reality, I was overindulging in every aspect.

In this episode I discuss:

Overconsumption during the holidays;
Reflecting on past Christmases;
Why we feel the need to “keep up”;
Presenting a different version of myself to the world;
The chaos that ensues around the holidays;
How to enjoy holiday traditions without overindulging;
Recognizing that Christmas is about “who” and not “what”;
The mindset of setting resolutions for New Years

We’ve all heard it before, “Christmas is about spending time with loved ones” but are we really able to put that into practice when we have nine million other things to do? For me, simplifying my holidays means not sending Christmas cards, not baking trays of cookies for the entire neighborhood which allowed me to instead fill that time in the company of the people that mean the most to me.

Happy Holidays everyone!

Key Takeaways to Simplify Your Life:

Don’t stress yourself out doing things you don’t want to do
Eat a healthy meal prior to a holiday party so you won’t overindulge
Don’t wait until the New Year to set goals- start now!

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Hi, y’all! I learned a lot by traveling for the past 7 months, but one of the most important things I learned that resonated deeply with me was that conformity kills confidence. When I first told people of my plans to travel, I was met with serious questions and a slew of doubts. Their skepticism made me uncertain of my decision, even though it was something that I really wanted to pursue.

So, I made the commitment to travel despite my hesitation and figured it out on the way. What I discovered was that my business skyrocketed, my creativity increased, and my ability to find joy made its way into every aspect of my life. From this adventure, I realized that I could handle anything that comes my way. If I had caved into the doubt of others, I would never have had these amazing experiences.

In this episode I discuss:

Four ways to find your own voice;
Creating your own rules;
Showing up with confidence and authority;
Finding inspiration from within;
Questioning my relationships with people to discover if I’m valued the way I value them;
The benefits of taking risks;
Pushing yourself out of your comfort zone;
Don’t be afraid to be the outlier;
Starting on a venture before you have all the answers;
Embracing failure

My life has done a complete 180 in the past year, and I know it’s because I listened to myself. I found ways to inspire myself, stepped out of my comfort zone, figured out a plan along the way, and learned to trust myself in a way that I hadn’t before. Now, I’m not afraid to take up space because I’ve found the unshakeable confidence to do so- you can too. Start now!

Key Takeaways to Simplify Your Life:

No is a complete sentence
Get out in nature
Take something off your to-do list

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Welcome to the new and improved It’s Simply Life Podcast! The rebranded podcast will focus more on what’s important in life and feature more guests with incredible stories. Our first guest is Kelley Tyan and she’s coming in with a ton of inspirational content. She’s a breast cancer survivor, entrepreneur, coach, and author and she’s sharing her incredible message with us! Get ready to feel motivated!

In this episode we discuss:

Kelley’s book Addicted to the Climb;
The stories that shaped who Kelley is;
Finding her passion through fitness and nutrition;
Empowering women;
Bikini contests;
The power of LinkedIn for forging relationships;
Finding purpose;
Taking risks;
Trusting the long-term plan;
How to release the outcome;
Rewriting the narrative of your own story.

As humans, we all share a common thread of tragedy in our lives; the loss of a loved one, being fired from a job or hitting a rock bottom. It’s how we persevere and how we pick ourselves up from these hardships that define us. Kelley uses these trying times to switch the perspective from negative to positive while empowering everyone in her path to get stronger and keep climbing!

Kelley’s Key Takeaways:

Become more intentional
Become dedicated and committed to the process
Set boundaries

Get Kelley’s Book, Addicted to the Climb here

Find Kelley on Instagram and LinkedIn or visit her site!

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Addicted To The Climb: Faith-Fueled Stories of Hope, Courage, and Strength To Keep on Climbing

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Bob Burg is a keynote speaker and the best-selling author of the book Endless Referrals, as well as the co-author of The Go-Giver series with total book sales approaching two million copies. For 30 years, he’s helped companies, sales leader, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. In this episode, Bob shares the journey, and the premise of The Go-Giver book understands what to focus on serving others, and the law of value. Listen in.

You’ll Learn:

• The difference between price and value • Learn what you need to focus in terms of selling • How to provide the right value • And much more!

Favorite Quote “Money is an echo of value.” - Bob Burg

Click here to check out Bob’s Website!

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This episode deserves a repost! Super inspirational guest, Laura Gassner Otting, is a professional speaker, author, coach, and master at getting people unstuck! Laura raises important questions about success and defining what it means for YOU. Personally, I love re-listening to this episode and to Laura in general because she is so inspirational and powerful. Get ready to get motived!

In this episode we discuss:

Laura’s Book: Limitless;
The four elements of consonance: Calling, Connection, Contribution, and Control and what they mean;
The boundary-breaking Clubhouse App;
The power of listening;
The importance of showing up;
How doing interesting things with interesting people can lead to interesting opportunities;
The pressure of choosing a career path so young and waking up 30 years later to question “is this what I’m supposed to be doing?”;
What success means;
Allowing yourself to follow a different path from what is considered “normal”;
Getting caught up in social media and living a life of comparison;
Customizing YOUR life for success

Speaking with such a strong woman seriously impacted my definition of success and got me so inspired to live my best life! You’ll want to go seek Laura out, so I’m linking her site below. You can listen to her TED talks and get a copy of her best-selling book.

Key Takeaways:

Success looks different to everyone
Don’t get caught up in comparing yourself to others
Your life might not look normal to other people and that’s okay

Stay tuned for the enhanced It’s Simply Life Podcast! Can’t wait to share it with y’all!

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Find Laura at: http://www.heyLGO.com

And her book here!

Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life

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Welcome simplifiers, to another throw-back episode! I’m reposting one of my favorite episodes with amazing guest, Tiffany Toombs of Blue Lotus Mind gives us some incredible insight into mindset while starting, building, or scaling your business! This episode is full of tips and encouragement to really hone in on the right path for you and your business so that you’re ready to thrive!

In this episode we discuss:

The importance of cultivating the right mindset;
How to have a strong vision for your business;
How to break down that vision into smaller steps;
The importance of flexibility in realizing your vision;
Letting go of control;
The value of pivoting and adapting your business;
What triggers people to buy what you’re selling;
Finding your highest intention;
Shutting out all of the “noise”;
Shiny object syndrome;
Burnout

Building and scaling a business is hard work, but with the right vision, it’s possible for anyone. Truly knowing yourself and how to best serve your clients and customers will always put you ahead. It’s okay to feel uncertain and fearful, but it’s not okay to let it stop you. So get out there and go after what you want!

Key Takeaways:

Be firm in your vision and flexible with how you get there
Let go of control
Mindset matters most

Stay tuned for the enhanced It’s Simply Life Podcast! Can’t wait to share it with y’all!

Find Tiffany at Blue Lotus Mind

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It’s time for an It’s Simply Life Makeover! Currently, I’m rethinking my Podcast strategy to bring you the best tips, tricks, and ideas to simplify your business and your life. While I rework, I’ve decided to repost some of my favorite episodes. This episode is one of our most popular and takes snippets of knowledge from some of my memorable guests! One of the best parts of having a Podcast is being able to meet incredible, like-minded people, and be able to learn from them So get ready to soak up serious knowledge!

In this episode, we discuss:

What college means to younger generations;
Personal experience building businesses;
Networking;
Fear as a combination of experience;
Getting in your own way;
Canceling out the “noise” and focusing on the goal;
Creating emotional connections through a brand;
Missteps and mistakes as a learning opportunity;
How to make it in marketing;
What goes into properly marketing your brand;

This episode has been one of my favorites because there is so much value in one place! Listening to my guests’ stories of how they changed the course of their lives to create successful brands and businesses inspires me to keep going through any challenge that comes my way.

One consistency I’ve discovered while interviewing guests is that- if you can dream it, you can do it. Oftentimes we let our fear get in the way of what we want. If we can learn to get out of our own way and block negative noise, we can truly realize what we’re each capable of. My guests are proof!

Stay tuned for the enhanced It’s Simply Life Podcast! Can’t wait to share it with y’all!

Key Takeaways:

Anyone can start and build a business
Get out of your own way
Soak up knowledge from everyone you talk to

Featured on this Episode:

Guest 1: Mark Metry LinkedIn

Guest 2: Nat Berman LinkedIn

Guest 3: Tony Whatley LinkedIn

Guest 4: Bob Burg LinkedIn

Guest 5: Mike Young

Guest 6: Lucas Mattiello LinkedIn

Guest 7: David Brier LinkedIn

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Hi everyone! By the time you listen, I’ll be back home! Landing in Texas marks the end of a 7-month journey that I am so grateful for. I’ve always been a bit envious of friends and family who would go on beautiful vacations, and now, I have my own memories of a once-in-a-lifetime trip.

I made so many friends on this trip, saw so many amazing places, and connected with nature. But, Dorothy was right when she said, “there’s no place like home.” I’m very happy to be back home, in my own bed, with my own things.

In this episode I discuss:

How I made 7 months of travel happen on a budget;
Where I went;
What I learned;
The trust that goes into house and pet sitting;
Going with the flow during travel;
Solo- travel;
How I maintained a business while traveling;
My plans for next year

Traveling alone for an extended period of time is something I wish everyone was able to do. I learned so much about myself and other people during this time and got to spend time drinking in everything nature has to offer. Some people ask me whether it was hard to do I always answer “of course!” But a few uncomfortable situations don’t take away from my time as a whole being completely worth it. Personally, I can't think of a greater joy than being able to look at myself and think “I did it!”

Get out there and enjoy your life!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code SIMPLY20 to get 45% off your first subscription or 20% off your first one-time purchase. My 45% off code only lasts 10 days, so hurry up.

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I’m so excited about today’s episode! Jesse Ray of the Growth House is my first guest in a long time, and it’s been worth the wait! Jesse is an entrepreneur who’s a serious believer in daily development practices and in providing value to clients, but it wasn’t always this way. Join me and Jesse as we talk about bootstrapping our businesses from the group up!

In this episode we discuss:

Jesse’s background and interest in entrepreneurial pursuits;
Paying attention to hints from the universe;
Listening to your intuition;
Building working relationships with people;
Value + Impact over profit;
Importance of mindset;
Holistic success;
Daily development;
Growth House- An immersive community for entrepreneurs;
Sample day at Growth House;
Setting your day up for success;
Building a community

Finding success isn’t easy but it is worth it! If you’re truly interested in learning more about the path to entrepreneurship you DON’T want to miss this episode!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

Find Jesse At: @thejessray

@at_thegrowthhouse

https://thegrowthhouse.co/

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I’m soaking up all Bend, OR has to offer! This town is seriously a dream, especially for nature lovers. The scenery is gorgeous, there are scenic trails everywhere, and the weather right now is perfect! I’ve also been eating and drinking my way through some of the cute cafes in town. Of course, I enjoy a treat as much as the next person, but as I looked at the options in the small little cafes’ I started to see a pattern. Sugar. Sugar everywhere. This got me thinking about our United States food system and how little we actually know about the food we consume.

In this episode I discuss:

Corruption in the US food system;
The number of lobbyists for the Dept. of Agriculture within Congress;
Why our food is so processed;
How our food is making us sick;
How food can be the cure to our sicknesses;
Ingredients in our food;
Lack of education around nutrition and consumption;
Fad diets;
The US food industry vs. other nations;
Taking time to read and understand food labels;
Rebuilding a broken system;
Practicing being mindful of what we are consuming

The US food system cannot be ignored. The more people talk about it, the more awareness there is of the poison we are masking as food, which in turn creates a sense of urgency to fix the system. I truly believe that the entire organization needs an overhaul. If you feel the same- let’s talk about it!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

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It’s autumn and I’m in Bend, OR soaking up the beautiful weather in this gorgeous place! I’ve seen so much in the short time that I’ve been here, that I know it will have a lasting impact on me when I leave. I know I’ve said it before, but if you’re thinking of visiting, this is your sign!

This week, I’ve decided to open up and share my entrepreneurial journey. Like everyone else who has made the decision to build a business, I didn’t have any idea where to start. I jumped around from platform to platform, hoping that something would stick- and I worked my ass off until something finally did. Buckle up! It’s quite a ride.

In this episode I discuss:

How I lost my job and gained a business;
Making the decision not to work for someone else;
Starting off unsure of what my business was going to look like;
How I almost started a personal coaching business;
Utilizing social media platforms to create awareness;
Building a brand;
Paid vs. Organic social media;
Consistency and engagement;
Showing up with value;
Studying successful women;
The importance of shifting;
How to gain confidence in yourself as an entrepreneur;
The importance of learning through failure

Two years ago, I didn’t have what I have now. I didn’t always have clients whom I aligned with. I took on some clients solely out of my need for money. Today, I can choose what clients I want to work with, I have an amazing team, am constantly learning, and am excited about what is next! None of that would be possible without first traveling the road that brought me where I am now.

I encourage anyone who is interested in or has thought about starting their own entrepreneurial journey. It’s not going to be easy, in fact, it’s the one thing I can guarantee! But if you stick with it, if you show up, if you’re consistent, YOU CAN DO IT!

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I’m on the road again and joining you from Bend, OR. If you haven’t been or have been waiting for a sign to go, this is it. GO! It’s an awesome place with so much beauty, especially during the fall. In this stunning place, I made the decision to get real with you all. This episode is personal and vulnerable, and I sincerely hope it resonates with some of you. I’ve decided to talk about my hair loss journey, something which I’ve never really talked about to anyone outside of my circle. So, here we go!

In this episode I discuss:

How a simple gesture helped me discover a goiter on my right thyroid;
Getting the goiter removed;
Being medicated for my thyroid for the past TWENTY years;
Resulting hair loss from treatments, etc.;
My journey researching vitamins, supplements, and therapies for hair regrowth;
Discovering stress as a trigger for hair loss;
Embarrassment and being self-conscious because of my hair loss and how to deal;
Finally finding products and routines that are working;
Consistency

I made the decision this year to get serious and consistent about my hair loss and what I could do to help my hair regrow. Some products have been costly, some haven’t worked, and some, full of chemicals, caused me physical pain. But now- after months of consistency with the right products, I’m finally starting to see improvement.

If you’ve dealt with hair loss, you know how upsetting it can be, especially if you’re a woman. If you feel stuck or embarrassed, check out some of the links below and PLEASE, PLEASE reach out to me!

Hair regrowth system, Fully Vital--> https://fullyvital.com/

Use code LISA15 for 15% off

iRestore Red Light Cap-->https://bit.ly/3rqF0Ws

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After a week's hiatus from the podcast, I’m back! What a week it has been, I went through a situation with my car being broken into and dealing with that for multiple days. I did record a podcast, and as promised, it went into detail about my 5-month long travel journey, but I’ve got to be honest, I didn’t love the content! So, I started over fresh this week with a topic that I’ve been thinking about recently: The pressure we put on our children.

I’m from Texas and if you don’t know, sports matter here! My children, nieces, and nephews were involved in high-level sports from a young age. I’ve been thinking back and although, I don’t regret (and neither do they) putting my children in sports, there are a couple of things I would have done differently.

In this episode I discuss:

Personal experience with children in sports;
The pressure we put on our children to perform;
“Sports Parents”;
Prioritizing winning over the love of the game;
The energy, time, and money that went into sports teams;
How playing in high-level sports creates a constant environment of competition and the need to win;
Why we should let kids be kids

My kids never asked to be taken out of their respective sports. They loved playing, but in retrospect, I think I could have balanced out their “team time” with “kid time”. In today’s world- the expectations and pressure we put on children is insane. I hope that as time passes, the priority to win will be less than having fun and enjoying childhood.

Stay tuned next for next week, as I’ll be back on the road and joining you from Bend, OR!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

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This week, I’m joining you from home! After a long five-month travel experience, I’ve finally landed in Texas. Returning home after so long had me reflecting and thinking how presently, I’m enjoying my life so much. I realized that’s because, at this current time, I’m my most authentic self. But it hasn’t always been this way. I wasn’t always the person that I am now, in fact, I was far from it.

In this episode I discuss:

Becoming someone else during my marriage;
Expectations from society in regard to being a mother and wife;
Presenting perfection;
Losing myself to material, external things;
Making sure everything looked perfect from the outside;
Figuring out that my lifestyle wasn’t aligning with my true self;
People pleasing;
My moment of realization;
Rediscovering myself;
Redefining my style
Self-acceptance;
Balancing empathy and kindness with living life my way

It’s not easy to come to the realization that you’ve been living a life based on someone else’s terms. The process of rediscovering yourself and your style is full of ups and downs. It may take some time to figure out who you are, but the reward of living authentically makes the journey worth it because you get to live life for yourself!

Stay tuned next week for more on my Maui adventure!

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My time in Maui is coming to an end; because of this, I’ve been reflecting a lot on the past couple of years of my life. This month marks my three-year anniversary with podcasting, and I’ve fallen in love with the medium. I thoroughly enjoy discussing what’s on my mind and interacting with my listeners. I’ve been extremely lucky to see my dreams come to fruition. As I wrap up my time here, I've been thinking about the people that I’ve met along my travels and the bonds that I’ll remember forever. I realized how much harder it is to make friends as an adult vs. as a teen or young adult.

In this episode I discuss:

My five months on the road;
How long it took for me to meet people in the places I stayed;
Making friends as an adult vs. as a child;
Opportunities to make friends as an adult;
Finding peace by traveling and connecting with nature;
The power of grounding;
Journaling to preserve memories;
Being authentic to YOU

By the time you hear this episode, I’ll be back home in Texas. It’s been an amazing five months of travel, work, nature, and people. This time in my life is something that I’ll never forget, and now, being back home, I get to share stories of people that I met with friends that I love.

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

25% off Trusted Housesitters Membership!

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I’m so excited to introduce my sister, Bobbi, in this episode! My sister is my rock, someone whom I can bounce ideas off of, and whom I respect and admire. We choose separate paths in life, me being an entrepreneur, and her being CEO of a large non-profit. Regardless of our difference in work, we see the same patterns concerning females in the workforce, and in general.

In today’s episode we discuss:

Struggles that women face in the workforce;
Our experiences with imposter syndrome and how to combat these feelings;
Insecurity in the workforce;
Why women championing women is important;
Getting a message across using empathy;
Personal experiences dealing with men vs. women at work;
Mindset and confidence in a male-dominated world;
Some shocking statistics;
Why female-dominated fields are historically low paying;
Philosophies on how a male-dominated workforce came to be;
Raising men to be allies of women

Women bring a unique set of highly beneficial skills to the workplace, so why does it seem they’re being punished for it? It’s a controversial topic, but it’s one worth exploring and creating a dialogue around. Have you experienced anything like this in your life or within your office? Share your stories!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

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When is the last time you turned on the TV and didn’t see an ad for alcohol? Can you remember? Our society glorifies alcohol. There’s always a reason to drink; a girl’s night out, a football game, a summer BBQ, the list goes on. But when you turn off the tv and the ads of partying on a beach go black or when you return home from a summer BBQ tipsy, what are you left with? How do you feel? Why is alcohol so ingrained in our culture that if you choose not to drink, you're the outlier? These questions have been on my mind recently and I’ve decided to speak about them.

In this episode I discuss:

Glorification of alcohol in our culture;
Impacts of alcohol in the home;
Alcohol ads vs. real life;
My personal decision not to entertain alcohol;
What lead to my decision to not drink;
How my life has changed without alcohol;
How to deal with social events when you aren’t drinking;
The stigma around choosing not to drink;
How alcohol lowered my vibration;
My experiences in Al-Anon

Again, these are my personal decisions and experiences and what works for me may not work for everyone. I can say without a doubt, that my decision to leave alcohol behind has yielded only positive results.

If alcohol has impacted you, your family, or your friends, or if you’ve been toying with the idea of not drinking- give this a listen, and if you feel comfortable doing so, comment on your own experiences! I’d love to hear them!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

25% off Trusted Housesitters Membership!

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We make decisions every day. Some decisions are small, “what color lipstick should I wear?” or “what music should I listen to?” Other decisions change the course of our lives. “Should I try and find a new job?” or “Should I leave my relationship?” The point is that regardless of whether we notice, our paths are carved out by the millions of decisions that we make. But what happens when you don’t make the decision? Not making the decision, allows space for someone else to make it for you.

In this episode I discuss:

Being decisive to a fault;
The hardship of decision-making;
Focusing your time and energy on where certain decisions have landed you;
Believing in the decisions you make;
Looking back with regret;
Shame and guilt from wishing you’d made a different decision;
Trusting that you made the best decision for yourself at the time;
Focusing on what is in front of you;
Accepting your decisions
Creating your own destiny with what you have

Decision-making isn’t always easy. Sure, you’re taking a risk of missing out by making the decision to say “no” or “yes”. But, if you frame it from a different perspective, you’re exactly where you should be because that’s where you are

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

25% off Trusted Housesitters Membership!

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Now that I’m in Hawaii, I decided to take advantage of the ocean and take up paddleboarding. Before Maui, I had been once or twice, and those couple times were on a lake with friends. Here, I’m by myself. In the Pacific Ocean. It’s a situation that could induce panic had I let it. But instead of giving into my fears, I thought instead, “what’s the worst that could happen?” I took that mindset when I went paddleboarding the next day and the day after that, and I had a moment of clarity. I was getting better. And then, I realized that this progression with paddleboarding is the perfect analogy for any situation that requires growth of confidence through experience. So, of course, I had to share!

In this episode, I discuss:

Recognizing fears;
Pushing past limits;
How confidence is created through experience;
My anxieties at the beginning of my entrepreneur journey;
Making mistakes;
A client that almost broke me;
Failure being part of the path to confidence;
Seizing opportunities;
Growing a team;
Allowing yourself the chance to grow;
Self-discovery and knowledge as a life-long journey;
Surround yourself with people who challenge you to be better.

Building confidence is a journey that isn’t ever really over. Instead, through experience and pushing past fears, you discover new things to be confident about! It’s taken me a while to get where I am now- personally and in terms of business. If I hadn’t taken risks or if I let that one client break me, I wouldn’t be here talking to you from the beautiful island of Maui. So, take the risk, learn from your mistakes, and grow that confidence through amazing experiences! You can do this!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

25% off Trusted Housesitters Membership!

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This week I had to narrow down everything I wanted to share! I’m learning so much in Maui that it can be hard to pick just one topic to talk about; however, I think this week’s podcast focuses on something so important and precious, that I couldn’t NOT talk about it. Time. We all know how short our time is, but have you ever sat and really thought about it? Have you ever taken inventory of your life and compared it with the time we have? Are you doing what you want to do? Are you living your life according to your authentic self? I have. Now more than ever I’m realizing how necessary it is to live a life you love.

In this episode I discuss:

How my marriage propelled me into being someone that I wasn’t;
Hiding part of my adventurous, creative nature to align with traditional marriage values;
Fear of rejection;
How divorce allowed me to rediscover who I genuinely am;
Having the courage to live a life that aligns with your own core values;
How entrepreneurship gave me back my ability to choose my life;
Untangling your life from the daily grind;
The “big picture”;
Living life on your own terms;
How to stop chasing after things that don’t matter;
Getting your time back by designing a fulfilled life.

For twenty years of my life, I was chasing the “American dream” with my ex-husband. Now I’m living out of a suitcase, housesitting for someone I don’t personally know, in Maui, relishing the fact that I’m prioritizing my time, myself, and my business over all else. Time is one of the only things you can’t get back and that you can’t get more of. It’s time to start living the life you want!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

25% off Trusted Housesitters Membership!

Want to support this Podcast? Like, share, and tell your friends!

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Aloha (still) from Maui! In the last episode, I promised to explain how I ended up in Hawaii for two months, so in this episode, I’m sharing everything! When my adult children moved out of the house, I decided to take a gamble and put my home on Airbnb. I joined an app called Trusted Housesitters and my journey started.

In this episode I discuss:

Decluttering my home to put it on Airbnb;
How the TrustedHousesitters app works;
How travel has allowed me to discover things and places that I like and don’t like;
The hardships of living out of a suitcase;
Being okay with living the life you want;
Living up to your own expectations and not others’ expectations of you;
Figuring out life as it happens;
Simplifying my life from STUFF;
Collecting experiences and relationships over material things;
Traveling to enhance your life, not run away from it.

I’ve learned a lot in the four months that I’ve been traveling. I’m extremely grateful to be in a position that allows me to explore the world one town at a time! I’ve crafted my life so that I can do what I’d like with my time. You can too!

Want to support this Podcast? Like, share, and tell your friends!

25% off Trusted Housesitters Membership!

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Aloha! Joining you this week from Hawaii and it’s just as magical as you’ve heard. My first few days here and I’ve already learned an important lesson. Take a journey with me on my 5-hour trip on the road to Hana- and hear how the dangerous, lengthy, twisting road mimics the journey of life.

In this episode I discuss:

The beautiful scenery in Hawaii (I had to spend some time on this- it’s gorgeous here!);
The journey vs. the destination;
The dangers of this narrow, winding road and how it relates to the hardships in life;
Appreciating the journey;
Being present in the moment;
Arriving at the destination;
The ease of knowing what to expect;
Life as a journey;
Goals as the destination;
Earth connections

Life is a constant climb to get to a destination, but if you’re only concerned with getting there, you’re going to miss the beauty of the journey along the way. So, as I learned on the road to Hana, take it slow, enjoy the ride, and be present for all the beautiful things that might come your way. Appreciate the journey!

Wondering how I ended up in Hawaii? Stay tuned for the upcoming episodes- I’ll discuss how I got into pet sitting, where it’s taken me, and the beautiful places I’ve been able to see because of it.

Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.

We are kicking things off with It's Simply Content!

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In episode 111, we’re digging into all things marketing. As an entrepreneur that runs a digital marketing company, It’s Simply Digital, I'm experienced in engaging an audience. I’ll take you through my experience with trends and metrics and why they might not be the best gauge of how well business is going.

In this episode I discuss:

Self-care as an entrepreneur;
Email Marketing;
Vanity Metrics;
“Dark Social”;
What can be measured vs. what cannot;
Owning your audience;
Creating valuable content;
How to get people to opt-in to email lists;
The tactics that will get you business;
How many emails are too many

As an entrepreneur, I’ve gained a lot of knowledge on critical factors in the digital world. I’d love to hear what has worked for you!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.

We are kicking things off with It's Simply Content!

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This past week has been a whirlwind of stressful situations. In this episode, I dive into what made my week frustrating and how I turned the frustration into an opportunity to learn. We all deal with circumstances that aren’t ideal but when you shift from a victim mentality to a place of self-care, you’ll begin to see growth. I’ll go over the ways that I stopped myself from spiraling into a “woe is me” attitude and channeled that energy to make the best decisions for myself.

In this episode I discuss:

My crazy week and how pet sitting brought me to an uncomfortable place;
Stressful situations;
The importance of comfort;
How I discovered things that aren’t for me;
Self-care over making sure others are okay;
Things you can control and how to handle things that you can’t;
Making yourself a priority;
Nature therapy;
Trusting yourself

I had a major realization throughout this week about how the old me would have handled the situation and how I actually handled it. The biggest takeaway I got was that if you’re not comfortable in a situation- you can change it!

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.

We are kicking things off with It's Simply Content!

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I’m not holding back in episode three of It’s Simply Life. In light of the recent news in Roe v. Wade, I thought it was important to discuss what got us to this point. I try to take a hugely controversial decision and break it down into thinking points. Where and why do we place blame? I’ll go over that. How did this happen? I’ll talk about that too. Tune in and let’s listen to each other as we navigate through this sensitive topic.

In this episode I discuss:

How expressing thoughts on social media isn’t a solution;
The power behind the two-party system;
How money is a driving force in today’s society;
Critical thinking;
Individuality;
Lack of dialogue around taboo topics;
Encouraging education of mindfulness;
Setting yourself up with the tools to get through this

If you don’t agree with what I’m saying that is fine. That’s the point- to listen. To people. To individuals who think differently than you because no matter what, we can learn something from our differences.

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.

We are kicking things off with It's Simply Content!

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This week we’re taking a deep dive into the concepts presented in the book 4,000 Weeks: Time Management for Mortals by Oliver Burkeman. If we live to 80 years old, we’ll have around 4,000 weeks to live. Yes, 4,000. This number really puts into perspective how short our time on this planet really is. So, I’m breaking down how to step away from the constant need to be productive and to reclaim a space in stillness.

In this episode I discuss:

How my days used to be filled from beginning to end with non-stop productivity.
Hustle culture.
The exhaustion that comes with doing too much and how to counteract it;
The sense of failure around producing less;
Looking at the bigger picture.
Prioritizing cultivating relationships and experiences over productivity.
How to balance being still and creating.
Taking time for self-care

How will you spend your 4,000 weeks?

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.

Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand-new complimentary Bootcamp series.

We are kicking things off with It's Simply Content!

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Welcome to the It’s Simply Life Podcast! I’m back with a brand-new mission: to fuse the challenges of entrepreneurship with daily life and everything in between. Of course, we’ll still discuss marketing, social media, and branding, but with It’s Simply Life, we will also discuss daily struggles, wins, and how to become the best possible version of yourself. To kick things off, I thought I’d start with some things I’ve learned this past year balancing traveling, marketing, and now podcasting (again).

In this episode I discuss:

Information Influx and how it can lead to feelings of inadequacy;
The stress and anxiety that comes with trying to do it all;
Navigating information to highlight key takeaways;
Optimizing your day;
Morning routines;
Leaving behind things that don’t suit us; and
Doing things that make you feel like your most authentic self

In the next episode, I discuss the important lessons I learned while reading Four Thousand Weeks: Time management for mortals and why we feel so bad for simply being.

If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one time purchase. My 40% off code only lasts 10 days, so hurry up.

Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.

We are kicking things off with It's Simply Content!

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Tiffany Toombs is a trainer, speaker, and executive coach who helps entrepreneurs realize their true potential by helping them optimize their mindset to overcome self-sabotage, fear, and self-doubt. She chats with me today about the trials and tribulations that entrepreneurs face, and what it means to be flexible and able to pivot in difficult situations in order to help your business thrive.

Key Takeaways

Whether you're starting out or scaling, you need to be firm in the vision of where you're going. And flexible and how you get there
The importance of flexibility when it comes to running your business
How else can we deliver the same service and make it more accessible to more people?
Part of the process of innovation and continuous growth is that we have to be able to pivot
In times of hardship and recession is where people really come back to the basics of “What is the problem? And how can I solve it?”
How do you cut through the noise and determine what expenses are truly best for you and your business?

Where to find Tiffany:

Website

Facebook

YouTube

Instagram

Twitter

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Today’s guest, Jeremy Ryan Slate, has been in the podcast world since 2015. He and Lisa talk about the power of podcasting, being able to speak directly to your target audience, marketing yourself and your business, and positioning yourself as an authority.

Jeremy shares some great insight from his favorite authors and helps us to understand how podcasts can be an integral part of building a business.

Key Takeaways

Is the podcast market oversaturated?
Niche down small, and then go big from there
What does it mean to “create your own life”?
Struggling with being a “yes person”, and learning how to create boundaries in your business in order to facilitate growth
You can’t serve everybody, and that is OKAY

About Jeremy:

Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world; including the former CIA Director, Super Bowl Champions and even a three-time Indianapolis 500 winner. After his success in podcasting, Jeremy and his wife, Brielle,

founded Command Your Brand to help visionary founders use the

power of podcasts to change the world.

Command Your Brand

Website

Facebook

Twitter

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Thank you for joining us once again, today Lisa Williams talks with Kevin Joseph, of OKJ Consulting. Kevin is an expert when it comes to paid ads, analytics, and helping entrepreneurs increase their revenue. He gives us the low down on paid advertising in this episode, so make sure you pay attention! A ton of great knowledge is shared!

Key Takeaways

Before paying for ads, make sure you have a good offer
Don’t start running ads right away, wait until you have a budget for it
Having a higher budget, at least initially, helps to ensure the right people are seeing your ad while Facebook is working out the algorithm
Make sure your focus is on your target audience, not necessarily your product
You want to cater to the section of your audience that is most likely to BUY
How should you use retargeting ads?
Once you figure out what problem you can solve, then you can figure out what people would need it
How to know when it’s time to outsource
What is a “CMO in a Box”?

Where to find Kevin:

Website

Instagram

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Join us as Lisa chats with previous podcast guest, Matthew Scigousky, on a special Friday Live episode. First of all, Lisa shares with us a thoughtful gift from Matthew, and they transition to speaking on intuition, and how it not only helped him to make the gift but also contributes to his everyday success. Matt is a motivational speaker and business coach and just released his first book: a collection of poetry, which he uses to inspire his readers to overcome their most difficult obstacles.

Key Takeaways

Learn to trust your intuition and instinct, if you don’t act quickly then you allow self-doubt to seep in
What are you telling yourself? If you’re consistently having negative thoughts, then that is what kind of results you are going to have
Learn how to create a mental plan of action
Habits are formed by repetition, if we create a list of positive thoughts and repeat those thoughts every single day they're going to get planted into your mind
Consciously work toward your goals every day
When you have an issue that comes into your life, challenge yourself to look at it through a different lens

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Welcome to episode 102 where Lisa talks to Matthew Turner, author, and ghostwriter, who has a new book coming out for millennial entrepreneurs. Matthew’s goal is to help connect people through storytelling and to help entrepreneurs exit the hustle and grind mentality.

Key Takeaways

comparison culture is a part of human history, but it's an overdrive now
How to deal with procrastination via mindlessly scrolling through social media
Stop comparing yourself to what you see on social media, you are on a different journey and path in life
Success is personal, you have to define what it means to you
The danger of the hustle is that it feeds you into comprison culture
How do you define success in the short-term, medium-term, and long-term?

Connect with Matthew:

Website

Facebook

Instagram

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In today’s episode, Lisa talks with Megan Dougherty, co-founder of One Stone Creative, a strategic content agency with a focus on helping entrepreneurs, small business owners, and other content creators launch into new platforms, and repurpose existing content.

They discuss many topics related to marketing and podcasts

Listen in to hear more about online networking, email marketing, and more.

Key Takeaways

Marketing is multi-channel, it doesn't live in a silo
Is email marketing dead? No! It’s still the best way to connect with your audience
What is digital sharecropping, and how can it be a detriment to your business?
The evolution of the lead magnet
How to network in the online age vs in-person conferences
Leveraging LinkedIn messages to make connections
What is the "dark side" of the internet?

Where to find Megan:

Website

Facebook

Twitter

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Celebrate with us! Today is the 100th episode of the It’s Simply Digital Podcast, and Lisa has had the opportunity to speak with some truly amazing people. So many guests have come and shared their knowledge in regards to marketing, leadership, business, entrepreneurship, and so much more.

Listen in this week as we revisit those times and Lisa shares some of the best knowledge bombs from the past 99 episodes. Don’t forget to share with your friends and rate and review us on iTunes!

Connect with Lisa

Facebook

Instagram

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Listen in as Lisa talks to Elisabeth Bohlmann of December Labs. In this episode, they discuss the importance of UX, or User Experience, and how even a start-up can benefit greatly from research into their key demographic.

Elisabeth is VP of Client Strategy at December Labs, a high-touch Design & Development

firm for mobile and web products that are at the frontline of innovation. She drives

December Labs’ expansion strategy and accompanies up-and-coming startups and

enterprise companies towards scalable and continuous growth.

Key Takeaways

Concerns regarding user experience are still relatively new in the software industry
It is essential to focus on an intuitive user experience based on the demographics that you're targeting
User experience research is necessary, even at the startup stage
You want your audience to feel like they're being brought into your ecosystem
Start small in phases, focus on your key differentiator first and validate that, and then you can continue to the next one
You don’t have to invest in a large scale study, you can target a small group from your demographic for feedback and find 80% of potential problems that users might have

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In this episode, Lisa speaks with former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, and popular main stage keynote speaker on innovative entrepreneurial topics; Mike Michalowicz.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).

Key Takeaways

The ultimate contribution to our economy as an entrepreneur is not to do the work but to be the provider of the jobs
You are not just an entrepreneur, you are a shareholder in your small business. You are taking on a risk in order to hopefully gain rewards
The most common fear that prevents businesses from growing is thinking “I can’t afford it” meaning, hiring contractors/employees to help scale the business
The four D’s of running a business: doing to deciding to delegating to designing outcomes
What is your business’ “Queen Bee Role”? - the most important element

Where to find Mike:

https://mikemichalowicz.com/

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In today’s special “Friday Live” episode, Lisa talks with Gary Travis. Gary has had exponential organic growth via LinkedIn over the past year and has created BloomingBound to help other entrepreneurs grow an engaged audience of their own. Gary's program was created after Gary had success growing his B2B SaaS platform that matched employees in Chicago with local volunteering opportunities.

Lisa and Gary discuss organic growth, creating engaged connections, and leveraging those connections to build a thriving business.

Key Takeaways

Creating meaningful connections lead to long term success
Learn how to consistently write a compelling story
Don’t just try to sell; being authentic will lead to success
Always try to respond to comments
Time of day isn’t as important when posting as consistency is. Try to post daily
LinkedIn is a text-based platform; text posts will get the most views, followed second by pictures.
LinkedIn wants you to stay on their platform, so refrain from using links to other websites
Create a personal hashtag to build a truly engages following
In addition to your hashtag, use a few hashtags that capture the feeling of your post or story

Learn more about Gary:

Website

Instagram

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In today’s episode, Lisa speaks with Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. They discuss the new networking app Clubhouse, stepping off the beaten path, lessons learned in the time of COVID, and of course, Laura’s book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life (2019).

Key Takeaways

How Clubhouse is removing barriers for women, LGBT+, people of color, etc to have a platform where they can speak and actually be heard
The importance of showing up, listening, and answering questions
Redefining success, what it really means to you, and how to achieve it
Success isn’t always “bigger, better, faster, more”
How the frontal lobe, or lack of one, at 15,16,17 when we’re asked to make big life decisions can hinder us in the long run
Left turns, right turns, and even u-turns are going to create better success
When following your passion, don’t let one thing going wrong derail your progress
your version of success, what makes you happy, what causes you joy, what allows you to be the person you want to be, might be very different from what’s considered “normal”

About Laura

Today

Globally touring professional speaker (from colleges to conferences to corporations around the world, to a US Army base in Japan, to a TEDx stage in Boston, to The TODAY Show and Good Morning America).
Founder, Limitless Possibility, a niche consulting firm working with entrepreneurs, philanthropists, executives, and thought leaders to get them unstuck and achieve extraordinary results

Previously

Founder and CEO, NPAG (executive search firm serving nonprofits, foundations, universities, advocacy orgs)
Political Appointee, The Clinton White House (helped found the national service program, AmeriCorps, in which more than 1M Americans have now served)

Take the Limitless Challenge: We can set up a personalized page for your audience to take an assessment and learn what is stopping them to becoming limitless, and what they can do about it. http://www.LimitlessAssessment.com

Take the Limitless Course: After a year of audience members asking if they can go deeper in the topics, Laura created an online course with videos and a beautiful workbook of exercises. It’s found at http://www.heyLGO.com/learn and we can provide affiliate links for you if you’d like.

Buy the Book: Limitless is available everywhere April 2, 2019 (with signed copies, bulk buys, and bonuses leading up to that launch date via pre-sale). Everything can be found at http://www.LauraGassnerOtting.com/limitless.

Book Laura as a Speaker: For details on how to bring me in as a motivational speaker to help your company, college, community, or cohort become limitless, please see my speaker deck, videos, and other salient details on my website at http://www.LauraGassnerOtting.com.

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In today’s episode, Lisa interviews Andrew - Co-founder at Postaga. They were just featured on Product Hunt as the number #1 product of the day.

Andy Cabasso is a digital marketing professional, speaker, and lawyer. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency.

His mission is to help make businesses on the internet more successful. Before all these, Andy was a practicing lawyer.

Key Takeaways

Increase traffic to a website with link-building SEO
Get your website to rank better than everyone else for a given tern or keywords
Factors that determine website ranking
How to start building links to your content
Get more clients by building a mail list
Where to find Andy’s link building software

Connect with Andy:

Twitter

Instagram

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In this special episode, Lisa talks with Krista Mollion in a special Friday Live broadcast. Krista is a business coach and consultant; she specializes in content marketing strategy and campaigns. She has worked with multiple national brands in Silicon Valley, and in 2017 she sold her agency and went solo, switching to working with small business owners.

In this special Friday live chat, Krista tells us about her mindset coaching program, The Sassy Method, and how to harness the power of LinkedIn.

Key Takeaways

Importance of creating a LinkedIn connection policy
Building connections with people who have commonalities
LinkedIn is one of the social platforms that give the widest organic reach
How to use LinkedIn’s algorithm to your advantage
It’s better to have a smaller network that engages more with your posts

About Krista

Krista Mollion is a seasoned Silicon Valley tech entrepreneur and the founder of The SASSY Method™, a business blueprint program for new founders.

Krista built one of the leading experiential marketing agencies in San Francisco specializing in 3d and virtual reality and worked with leading brands like Apple, HR, Samsung, Google, and Lennar Urban, to launch new cutting-edge products. AdAge called her agency “atmosphere magicians”.

Krista sold her agency shares in 2017 and since then, has been consulting small business owners and startups as an angel advisor, business mentor, and marketing coach. You can find out more about her programs here. Subscribe to her mailing list and podcast, Take Back Mondays, for inspiring advice for entrepreneurs and positive work culture, or, if you prefer video, subscribe to her YouTube channel.

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In today’s episode, Lisa talks with Stephanie Heller. Stephanie is a no-nonsense life coach with her business, The Profit Lounge, who helps her clients get focused, stop overthinking, and end the decision drama when it comes to starting and growing their business. Listen as Stephanie and Lisa chat about using the power of mindset and visualization to overcome business fears.

Key Takeaways

The three main obstacles that entrepreneurs face when starting a new business
Getting a clear focus regarding what you want to do
Being able to commit, without fear of failure
Getting rid of the old mentality regarding the safety of a job
Coaching yourself and managing your mind
How to start thinking of your future self
Using visualization as an affirmation that you are on your right path

About Stephanie:

Stephanie Heller has a way of zeroing on your bullshit, showing you how you're creating it, and then pulling a plan together to change. She does this daily for business owners to stop overthinking and make simple decisions so they can add revenue, experience possibility, and feel better quickly.

An early mid-life crisis/career change at 30 years old led her to move across the country from New York City to Scottsdale and enroll in Le Cordon Bleu culinary program. She started Ripe Personal Chef Services an in-home personal chef service cooking daily & weekly meals and boutique dinner parties for discerning guests. Growing the company to mid-six figures, 8 chefs, and cooking for entire baseball teams was an epic experience and huge life learning.

With a BA in Psychology from Boston University, she's always been obsessed with understanding why people do what they do and what is stopping them from getting what they want. She's an advocate and power partner to her clients and teaches brain and thought management tools that have 100% ROI so they can accomplish anything.

Website: StephanieHeller.com

Community: The Profit Lounge Facebook Group

Business in Balance: Facebook page

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Our guest in today’s special Friday live edition is Matt Crump – Matt is a business and personal coach/consultant. He empowers executives, entrepreneurs, and individuals to align beliefs with action toward creating a culture of abundance.

In this Live, Matt will share with us how he helps people think with a clear mind, make decisions, and deal with the clutter that’s going on in their lives.

Key Takeaways

The tools and steps that you need to take to achieve clarity in your business, career, and life
Hiring a coach or a mentor when you need clarity is a great option
How to build a good base on LinkedIn to increase your connection and engagement
When you’re starting a business, you need to be patient. It takes time, but if you’re passionate about it, you need to keep putting things out there and never give up
If you want to build a significant following on social media, you need to be genuine and consistent
What Matt uses to manage his time and stay consistent
Things that Matt does to help his clients set goals and the steps they take to achieve those goals

About Matt Crump:

From wrapping a plastic bag around his head at 13 to end it all, by 18 addicted to drugs, alcohol, and a promiscuous lifestyle. To eventually becoming a pastor, coach, counselor, consultant, designer, touring singer, entrepreneur, and owner of multiple businesses. Matt now helps executives, entrepreneurs, and euphoric individuals to overcome life obstacles, achieve their #1 goal and live a life of abundance. We are all born with something special and with a greater call than just to be. We are amply supplied with stories, vision, and a quest for achievement to enrich the world. By willingly and openly submitting to a process and method of some simple tools, a hope that was lost can be found and the torch of faith will set your purpose on fire. This infectious drive of that hope revealed declares life to be lived, your call answered, and releases the creation of a superhero to engage the world.

Matt Crump is an author, business coach/consultant, certified empowerment life coach & a purveyor of hope ready to meet another superhero…You!

You can visit https://mattcrump.tv/aboutmatt for more information

Facebook Personal: https://www.facebook.com/matt.crump1/

Facebook Ministry: https://www.facebook.com/GodsGotThis.love/

Facebook Biz: https://www.facebook.com/mattcrumpministries

Twitter: https://twitter.com/PastorMatt

LinkedIn: https://www.linkedin.com/in/matt-crump-coach-consultant

Instagram: https://www.instagram.com/mattcrumpministries

YouTube: https://www.youtube.com/mattcrump1969

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In today’s episode, our guest is Tina Mulqueen. Tina is the CEO of Kindred PR, a full-service public relations, marketing, and business development firm serving the media industry – including publishers, creative agencies, and production companies.

In this interview, Tina discusses how companies should have conversations with their staff about culture, especially with current events in our country.

Key Takeaways

How companies should start conversations that will move their company to a more inclusive direction with their staff
Listen and figure out where there is a gap and emphasize on that level
Why is it essential to practice active listening and validate people’s feelings
Get a little bit comfortable being uncomfortable
Seek understanding rather than getting someone to change their mind
Best leaders in an organization don’t set hard rules and regulations
In business, not everybody is going to be your customer or client
How to meet your consumers’ needs and add value to their life

About Tina:

Through her company Kindred PR, Tina Mulqueen is striving to change media from the inside by highlighting the increasing need for brand accountability to consumers, commitment to social justice, the platforming of marginalized voices, and dedication to environmental sustainability, working with major media brands to move them toward not only a stronger position in the limelight but also towards a more sustainable approach that supports corporate social responsibility. Tina is also the founder of Cause Influence, a non-profit with the mission of using influence to drive awareness for important social causes.

Where to find her:

Twitter

Instagram

Website

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Today’s guest is Matthew Scigousky.

Matt is a motivational speaker and business coach and just released his first book: a collection of poetry, which he uses to inspire his readers to overcome their most difficult obstacles.

Key Takeaways

Inspiration comes from many areas, like what you listen to and the scholars that you follow.
Even when there are a lot of struggles, something excellent can come out of it.
The best way to be a speaker is to put yourself out there.
Whatever happens in life, put yourself in the direction that you desire and start moving toward it.
Try to inspire one person at a time, it makes a difference.
The more you give, the more it comes back to you.
There is something special about each and every one of us.
We are what we think.
When you’re facing a challenge, you have two choices; either figure it out or sit there and do nothing.
Best ways to set goals and be able to attain them.
Never feel bad when you fail. There is nothing wrong with failing as long as it’s not permanent.

Where to find Matt:

Website

Instagram

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In this episode, Lisa interviews Sunil Godse - Ted X speaker, author, and creator of Intuitionology.

Listen in as Sunil shares how ignoring his intuition caused loss, financial despair, and career challenges.

When Sunil started following his intuition, he created a $20 million business, authored two books, and created a consulting company that helps others learn how to follow their intuition.

Visit Sunil's Website

Follow Sunil Godse on:

Facebook

Instagram

Twitter

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Happy New Year! 2021

In this episode, Lisa shares why goal setting is so important and how to infuse gratitude into that process.

Website

Facebook

Instagram

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Dan Tyre is an authority on inbound marketing and sales and has become a regular speaker, blog writer, mentor and coach for those who want to harness of the power of inbound marketing to improve their bottom line. He joined HubSpot as a member of the original team in May of 2007 as the first salesperson for the company. Since then, Dan has held various positions in sales, sales management, recruiting, training, and expansion of the HubSpot sales team. He also created the term “Smarketing”, which is the alignment of both sales and marketing.

Dan’s favorite thing about sales is helping people, with a life motto of “always be helping”. His goal is to do the most good that he can for the universe. Dan loves helping local startups and serves as a mentor for executives and young people with heart and ambition, but a limited professional network.

In April 2018, he got to further share his knowledge with the world by publishing a book by Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles.

Dan has been married to Amy Tyre for more than 29 years.

Dan's Book

Dan's Website

Dan on LinkedIn

Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles

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Today’s guest is Nat Berman.

He's a performance coach who helps people maximize their potential. This requires action, commitment, and work.

Nat always knew he never wanted a boss, and He couldn't stand commuting anywhere. Authority has never clicked well with him; thus always knew that he wanted to be his own boss working from home.

From this episode, you'll discover how Nat Berman took a bet on himself and quit his full-time job to do blogging. He says he took a calculated risk that he never regrets to date. As a life coach, especially during this tough time of Corona, he has really mastered how to shine in his industry regardless of what's going on in the world.

Key Take aways:

Helping people achieve the life they want, how that looks, and what they are looking to do to make money online.
Goal setting. Setting long-term and short-term goals
How to stay focused through the noise. With all the social media feeds, emails, calls, and texts
Working a few hours a day and still achieving your goals
Finding out what your true passion by eliminating what doesn't serve you.
Letting things that happened to you not to determine your fate.

Follow Nat:

Website

You Tube

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Our guest today is David Brier an international award-winning on design and branding. He has won over 320 awards and a rare distinction of being presented as the Presidential Ambassador for Global Entrepreneurship medallion.

He’s a 1 google branding expert who’s been featured on ADWEEK, Forbes, Thriving global, and more. He’s also a #1 Amazon bestselling author “BRAND INTERVENTION.”

From this episode, you’ll discover how to really stand out from the noise on social media platforms. Wipe out the anonymity in whatever industry that you’re in. Learn how to be better. Stop fighting a losing battle and face your branding, marketing, and sales head-on with the same old tactics.

Connect with David:

https://www.RisingAboveTheNoise.com

https://www.linkedin.com/in/davidbrier/

Key takeaways

Create an emotional connection with your audience through your brand
Tell a story that gets into your audience’s mind and make them feel something.
Marketing before social media/internet and how it’s currently. What’s changed and what’s remained the same.
Cohesively work your branding, marketing, and sales together as a small entrepreneur.
Know what products and services that you’re really good at marketing
Fulfilling a fundamental purpose that makes your audience care

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Creating Connections on Social Media

Discover how to really connect with your audience on digital platforms, on social media, or through email. The goal is to find out what your audience really wants or what they really need, so you have to be listening on the platforms that they're hanging out on.

Key Takeaways:

Set a posting cadence. I have a recommendation for posting on Social Media 3 to 5 times a week. But that's gonna differ by platforms
Share great content from other thought leaders.
Share your own great content.
Sprinkling in some helpful promotion. but you want to make sure that you're really spending time adding value rather than selling them.
So a good rule of thumb is to serve, serve, serve sell.

Website

Facebook

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Welcome to It's Simply Digital.

I am excited to be back podcasting and sharing my super-power with you: Marketing!

We will dive into all things marketing, leadership development, entrepreneurship and personal development.

With 1000's messages coming at you per day it's easy to lose focus and go down rabbit holes.

After getting clear on my focus and passion I relaunched my podcast: It's Simply Digital where I am able to hone in on my craft and share tips, tricks, and strategies with you.

Getting focused helped me gain the confidence to take my side-hustle full-time!

You can follow me on:

Facebook

Website

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In this episode, Lisa talks about limiting false beliefs.

We all have them, how to manage them, and put them aside.

Music by Julio Ortiz

You can follow Lisa:

https://www.facebook.com/itssimplydigital

https://www.linkedin.com/in/williamslm1/

https://www.instagram.com/recognizeyourtruth/

https://twitter.com/recgnizeurtruth

https://www.recognizeyourtruth.com/

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In this episode, Lisa talks about ways to quiet your mind and BE STILL.

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In this episode, Lisa discusses how you can look at gratitude with self-awareness and duplicate that in everything you do.

Music by Julio Ortiz

https://www.facebook.com/mslisamwilliams/

https://www.linkedin.com/in/williamslm1/

https://www.instagram.com/recognizeyourtruth/

https://twitter.com/recgnizeurtruth

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Motivational Monday - Lisa discusses the possibilities of what life can and should look like when we don't feel threatened by other's point of view.

Rather just take what serves you and leave the rest.

Music by Julio Ortiz

Facebook

Instagram

Twitter

https://www.recognizeyourtruth.com/

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Do you need to unpack the burdens and stories you are carrying around?

If so this episode is for you.

Lisa shares how to unpack both the physical and emotional burdens.

Music by Julio Ortiz

https://www.facebook.com/mslisamwilliams/

https://www.linkedin.com/in/williamslm1/

https://www.instagram.com/recognizeyourtruth/

https://twitter.com/recgnizeurtruth

https://www.recognizeyourtruth.com/

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In this episode, Lisa discusses what the definition of normal really means and how life is so fluid.

Is there really such thing as "normal."

Normal means to conform or usual - what about being extraordinary and the outlier.

Life is so full of ups and downs - how do you define normal?

Music by Julio Ortiz

https://www.facebook.com/mslisamwilliams/

https://www.linkedin.com/in/williamslm1/

https://www.instagram.com/recognizeyourtruth/

https://twitter.com/recgnizeurtruth

https://www.recognizeyourtruth.com/

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Mark is a force to be reckoned with! We can't wait to watch him continue to blow up LinkedIn.

You can get Mark's book here

And follow him on LinkedIn here

Music by Julio Ortiz

How to get involved:

Lisa is a visionary that brings inspiration to those around her. She is passionate about digital marketing and social selling as well as personal branding. Please rate and review this podcast so we can continue to bring you great content and guests.

Follow Lisa on

Facebook

Instagram

Twitter

Website - Recognize Your Truth

Screw Being Shy: Learn How to Manage Social Anxiety and Be Yourself in Front of Anyone

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Dr. Pat is the author of the best selling book Why are you sick, fat, and tired.

You can get your copy here

You can follow her blog and get tips from Dr. Pat here

Music by Julio Ortiz

How to get involved:

Lisa is a visionary that brings inspiration to those around her. She is passionate about digital marketing and social selling as well as personal branding. Please rate and review this podcast so we can continue to bring you great content and guests.

Follow Lisa on

Facebook

Instagram

Twitter

Website - Recognize Your Truth

Why... Are You Sick, Fat, and Tired?: Find Out Now

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This is Lisa's second interview with Zachary - you can listen to the first one here

Zachary tells us how he went from thinking he had to "fit in" to disrupting the podcasting industry.

You can follow Zachary at here

Music by Julio Ortiz

How to get involved:

Lisa is a visionary that brings inspiration to those around her. She is passionate about digital marketing and social selling as well as personal branding. Please rate and review this podcast so we can continue to bring you great content and guests.

Follow Lisa on

Facebook

Instagram

Twitter

Website - Recognize Your Truth

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Today Lisa gives you her recipe for keeping your mind healthy and talks candidly about how the quarantine affected her mindset and health.

You can follow Lisa on

Facebook

Instagram

Twitter

Music is Genuine by Julio Ortiz

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Welcome back - I took some time off from recording but so excited to be back with y'all.

Thank you so much ~ Recognize Your Truth just hit top 200 globally as well as in the US.

Music by Julio Ortiz. Julio is doing virtual concerts on Thursdays at 7:30 CST ~ you can find him on Facebook

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What is your personal mission statement?

Do you have one and why is it important?

Today we talk about how and why to create one.

Music by Julio Ortiz

Recognize Your Truth

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In this episode, we discuss how a recent hiking experience is a metaphor for Life.

Embrace this moment and find beauty.

Music by Julio Ortiz

Blog post referenced in this episode.

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We are living through a global Paradigm Shift.

Are you open to accepting other values, beliefs, opinions?

We are all living in our own reality and it takes Paradigm shifts to see other points of view.

Please connect with me on LinkedIn

You can follow Julio Ortiz here

You can join my new Facebook Group ~ a personal development study on Think and Grow Rich here

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This was my first ever live show with 3 amazing guests.

This is raw and unedited!

Zachary Babcock

Tiffany Toombs

Mike Young

Lisa Williams

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Be part of the solution not part of the problem.

How can we as a collective consciousness come together, rise up and be part of the solution?

Lift someone up, encourage them and bless them.

Music by Julio Ortiz

Recognize Your Truth

lisa@recognizeyourtruth.com

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Mike Young of Makeover Master shares how when he finally started looking inward, he was able to successfully get his business off the ground.

Mike helps businesses and entrepreneurs makeover their brand, website and helps coach you to get your mindset in the right position to rock your business.

You can connect with Mike here:

Music by Julio Ortiz

I can be reached at lisa@recognizeyourtruth.com

https://www.recognizeyourtruth.com/

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Tony Whatley is a business mentor, speaker, best-selling author, and podcast host. He is best known as Co-Founder of LS1Tech, an online automotive community which grew into the largest of its kind, with over 300,000 registered members. This business sold for millions in only five years after starting. Amazingly; it was just his part-time business!

Tony once led a successful corporate career with over 27 years experience in oil/gas, managing $100MM+ international EPIC projects. He has built and scaled project management departments, and consulted within Fortune 100 corporations on systems, processes, and leadership. Tony also has extensive experience in procurement and contract laws, as well as contract negotiation. In 2015, Tony decided to focus on building businesses full-time, and left behind a multiple six-figure salary range to do what he loves.

Tony Whatley

Music by Julio Ortiz

Complimentary Mindset Coaching Session

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In this episode, Lucas talks about anxiety, fear, creating his business Level Up Living, and public speaking.

We talk about how to stand out from a crowd and not be vanilla and how your passion has to be greater than your fear.

Lucas is an internationally renowned communications trainer that specializes in empowering Entrepreneurs with the tools, techniques, and experiences to authentically share their message confidently and effectively. He has been featured in Forbes, is a best selling author, and is an official TEDx Speaking Coach.

Website: http://levelupliving.com/ IG: @lucasmattiello FB: https://www.facebook.com/lucas.mattiello.1 YouTube: https://www.youtube.com/user/MrStressManagement

Music by Julio Ortiz

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Motivational Monday - what we think or thought we had control over is only an illusion.

What if this is a time to wait, listen and observe so we can be purposeful and powerful.

https://www.recognizeyourtruth.com/

Music by Julio Ortiz

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Unlike Most LinkedIn Experts who have a Marketing background, Belinda has a SALES background... that’s where she is different.

She teaches service-based entrepreneurs and sales executives how to use LinkedIn to connect with more clients, make more money, and build strategic professional relationships.

Combining B2B Sales + Digital Marketing experience, Belinda developed a framework to bring influencer marketing strategies into the B2B sales space. A framework she calls #Salesfluence.

Learn more about Belinda's LinkedIn personal branding coaching here: www.belindalaurie.com/coaching

Music by Julio Ortiz

https://www.recognizeyourtruth.com/

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Keeping a positive mindset is so important and I share some actionable things you can do to focus on you.

Complimentary mindset coaching spots just opened up!

https://calendly.com/ryt/one-on-one-mindset

www.recognizeyourtruth.com

Music by Julio Ortiz:

https://www.ortizjulio.com/

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With all this uncertainty, keep centered and create peace in your world.

https://www.recognizeyourtruth.com/

Music by https://www.ortizjulio.com/

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Why do we allow words to have so much meaning? We tend to give power over to those meanings and allow them to have so much control over our lives when in truth they mean nothing.

Society creates these meanings and we fall prey to believing them.

https://www.recognizeyourtruth.com/

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I get to wake up every day and do something I love. I get to inspire others to do the things that inspire them. The best part is figuring out all the different ways I can do that: coming up with topics, ideas, and podcasts.

In this episode, I discuss how we focus our energy on what we can't or don't have.

When we come from a place of gratitude we can focus our energy on what we do have and be grateful.

https://www.recognizeyourtruth.com/

https://www.ortizjulio.com/

https://www.linkedin.com/in/williamslm1/

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In this Motivational Monday Podcast I talk about how we think others somehow have to fill our needs. It is coming from a place of fear and insecurity.

When we come from a place of love, all our needs are met and filled.

Starting your day with intention and asking how you can give and fill the needs of those around you creates magic in your life and theirs.

Music by Julio Ortiz

Website - Recognize Your Truth

Blog Post I reference in the podcast

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Which version of your life do you let others see? In the age of social media, we flash only the best parts of ourselves up on a screen, hoping our peers won’t look a layer deeper and see the mess. It’s time to be brave, be vulnerable, and open up to each other so we can heal together.

Lyndol Keith is a man of many talents - speaker, storyteller, event host - but his real passion lies with his efforts to remove the stigma around mental health struggles and facilitate both healthy conversations on the subject and better treatment. He works toward these goals alongside the campaign to change direction and 320 Festival to revolutionize the way we take care of ourselves and heal one another.

On this episode of the Recognize Your Truth podcast, Lisa and Lyndol lend some clarity to the epidemic of silence surrounding battles with mental illness, natural ways to care for our brains without harmful drugs, and how art can transform our society’s consciousness for the better. Check it out to be part of the mental health movement.

You’ll Learn

How the 320 Festival is changing - and saving - lives, one event at a time
Why we’re afraid to open up about mental health issues, and ways to fight that fear
How social media has skyrocketed anxiety in our collective culture (and how to train your brain to recognize the programming)
And much more!

Favorite Quote

“We live in such a ‘me-centric’ society, when actually a ‘we-centric’ society is the way things could work well. Everyone wants to pretend like nothing’s wrong, but everyone’s going through something.” - Lyndol Keith

Connect with Lyndol:

Lyndol’s website

320 Festival

The campaign to change direction

LinkedIn profile

Facebook

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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When was the last time you fell short of a goal? Unfortunately, failure in business and in life is inevitable. However, even though each one of us will face it from time to time, failure does not have to be the end of the road. All it takes is a little analysis, some intentional action, and a healthy dose of support to push through to greater success.

After a dozen or more failures of his own, Joshua Desha put pen to paper and unlocked his Equational Success Formula – and he is currently revolutionizing the way we are taught to seek out and accomplish our own version of success by teaching that formula to everyone from budding business owners to families looking to strengthen their bond.

In this episode of the Recognize Your Truth podcast, Lisa sits down with Joshua Desha to talk through the equational success formula, which factors in our lives may be holding us back, and the power of forming radically selfless relationships. Listen in to find your path to success.

You’ll Learn

How to break an unhealthy cycle of behavior
Why typical business philosophies aren’t working for you
What you gain when you give with no expectations
And much more!

Favorite Quote

“If you've been in business, you've been told to go to a mentor who can tell you how to be successful. The problem is all of these systems are based upon someone else's personality, someone else's selling type, someone else's way of doing business. And I don't know about you, but there's no one out there like me, and there's no one out there like you.” - Joshua Desha

Connect with Josh:

Joshuadesha.com

LinkedIn profile

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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How do you react to fear, uncertainty and doubt? Are these emotions that drive you, or do they trip you up and halt your momentum?

Mike Szczesniak knows all about conquering fears - in the middle of a successful corporate career, Mike took a leap and launched his own high-performance consulting and coaching business, which led to the creation of the Results Engine podcast, on which he regularly delivers wisdom and strategies to help listeners achieve at higher levels, both personally and in their business.

On this episode of the Recognize Your Truth podcast, Mike and Lisa share stories and thoughts on what motivates us, re-evaluating our idea of productivity, and what it means to keep your commitments to you.

You’ll Learn

Why true success might look different than you imagine
How social media distorts our expectations
How setting up non-negotiables can empower you
And much more!

Favorite Quote

“If we can learn to leverage fear instead of just getting paralyzed by it… if we could put ourselves back in the driver's seat, take control of this situation and realize that fear, we could actually leverage it to drive the decisions we know we need to be making so we can get results faster.” - Mike Szczesniak

Mike’s Podcast Links:

Apple

Spotify

Google Podcast

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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The current state of technology allows us to speak a lot, while sometimes saying very little. It’s easy to feel like the messages we put out are getting lost to the void. What if you could learn how to speak in a way that makes your passion and your message shine through and reach the right people?

Lila Smith is the creative mind behind Say Things Better, a 5-step method of Intentional Communication designed to help people and brands tell clear, meaningful stories – and tell them to the best audience for you.

In this episode, Lila and Lisa discuss the magic that happens when great questions lead to self-discovery, the process of turning your ideas into action, and the importance of connecting with authentic people who recognize and embrace your value.

You’ll Learn

Ways to see the value you give to those around you
How to recognize the systems that come naturally to you
Why diverse perspectives are vital to your success
And much more!

Favorite Quote

“Natural processes are still valid, and if we recognize what's in them, we can scale them and do them intentionally.” - Lila Smith

Connect with Aleta:

Say Things Better

Lila@saythingsbetter.com

@lilalasagna on Instagram

LinkedIn profile

Say Things Better LinkedIn Page

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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Where do you find happiness in your day-to-day life? Do you wait for it to show up, or do you step forward and create it for yourself?

Aleta Norris, best-selling author of Women Who Spark, loves helping women live their best lives, in spite of the daily overwhelming challenges and uncertainties. Inspired by her own experience as a single mother and busy professional for nearly two decades, Aleta will show you how to create a life you love.

On this episode, Lisa and Aleta dive deep on the process of getting to know your own foundation, how to push forward in spite of fear, and the tremendous way we can change the world around us by embracing transparency and showing each other joy and acceptance. Join the conversation to live a life on fire.

You’ll Learn

How to build a beautiful future from an imperfect past
How to stop hiding behind a curated image
What lies behind a vicious attitude - and how we can respond with love
And much more!

Favorite Quote

“Life is too long to simply accept 'good enough'. I want women to be on fire, and it starts with a spark.” - Aleta Norris

Connect with Aleta:

Click here to explore the website

Join the Women Who Spark Tribe on Facebook

Learn more about the Women Who Spark Foundation

Check out Aleta’s Instagram

Get the book

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

Women Who Spark: 12 Steps to Catapult Happiness, Cultivate Confidence, and Discover the Purpose of Your Life

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Bob Burg is a keynote speaker and the best selling author of the book Endless Referrals, as well as the co-author of The Go-Giver series with total book sales approaching two million copies. For 30 years, he’s helped companies, sales leader, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

In this episode, Bob shares the journey, and the premise of The Go-Giver book understands what to focus on serving others, and the law of value. Listen in.

You’ll Learn

The difference between price and value
Learn what you need to focus in terms of selling
How to provide the right value
And much more!

Favorite Quote

“Money is an echo of value.” - Bob Burg

Click here to check out Bob’s Website

Check out Bob’s thegogiver.com

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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John Bourgeois is a writer, speaker, and host of the top-rated Apple podcast, The Dreamcatchers Show. His sole mission is to help millions of Dreamcatchers around the world to stop chasing their dreams and start to catch them. Through coaching, podcasting, books, speaking, and live events, he can initiate changes that transform businesses, relationships, and overall quality of life.

In this episode, John shares how he pivots his life and re-discover his self-worth, how to learn to give value and love ourselves to be effective in the mastery of life and business.

You’ll Learn

Learn how to catch your dreams instead of chasing them
The importance of saying no to accomplish other priorities
The value of habits and consistency
And much more!

Favorite Quote

“Why do you expect somebody to love you if you don't first love yourself? You have to be the one to deliver it first.” - John Bourgeois

Click here to check out John’s Instagram

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John’s Podcast Links:

Apple

Spotify

Google Podcast

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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In this episode, we unpack the reasons self-care is so vital and what are those ingredients to create the recipe for a healthy mindset?

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Dr. Erin Fall Haskell, Doctor of Divinity, Founder TV Host of Good Morning LaLa Land and Soulciété, New Thought Minister, Best-Selling Author, International Speaker, Self-Made Millionaire, Global Peace Leader Award 2016, Mother and Lover of Life! Forbes featured her as “The 11 Most Inspirational Female Entrepreneurs To Follow On Instagram.” She is the author of Awakening: A 40-Day Guide to Unleashing Your Spiritual Powers, Life’s Purpose, and Manifesting Your Dream.

Dr. Erin Fall Haskell (“Dr. Erin”) lives in Los Angeles and is the creator and TV host of Good Morning LaLa Land. America’s first live-streaming daily talk show focusing on good news, inspiration, and positivity.

She is also the CEO and Founder of SOULCIÉTÉ with the mission of being the #1 Spiritual Leader’s Community in the world. Her mission is to awaken a billion people globally to their divinity while teaching them how to reprogram their subconscious, align with their personal truth and universal laws, and create a daily spiritual practice.

Dr. Erin mentors Soul Entrepreneurs one-on-one and in group settings, transforming their personal and professional lives via subconscious processes and masterminds. She believes that when someone awakens, they naturally have a gift and message to bring to the world.

In this episode, Dr. Erin shares the value of aligning your true self and subconscious mind to be awakened, reprogramed, aligned and affirmed.

You’ll Learn

Find out how we know our truth and purpose in life
What is divinity
Learn how powerful our subconscious mind when awakens
And much more!

Favorite Quote

“I always design things according to what I want in my life, and I believe every day we get our mind right and back on track with our purpose and get on in alignment with truth.” - Erin Fall Haskell

Click here to check out Erin Fall Haskell’s Website

Click here to check out Erin’s Linkedin

Click here to check out Erin’s Facebook

Click here to check out Erin’s Instagram

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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Blake is the owner of Good Advice, a coaching company that grows and scales businesses. As a former executive coach, Blake has had the privilege of working with a multitude of non-profits, small-to-medium businesses, and Fortune 500s.

He has impacted thousands with his practical approach to business and has a gifting for reducing complex issues to simple, actionable solutions. His strategies have accounted for thousands of dollars in additional revenue for his clients who’ve gained better customers and better employees.

He is an authentic speaker and coach and continues to promote his leadership and business concepts through his twice-weekly podcast called the Blake Binns Podcast as well as his weekly Monday Newsletter, “Here’s This Week’s Good Advice”.

He currently resides in Fayetteville, AR with his wife Joy, his upcoming daughter, and his amazing dog, Sadie.

In this episode, Blake shares how he helps business owners from ordinary to extraordinary through the power of coaching. Using his entrepreneurial journey of successes and failures, he can help others scale to the next level.

You’ll Learn

Know how to develop the strategy of getting more customers.
Learn how to overcome your fear of communicating and connecting with people.
How to unlock and empower your mind.
And much more!

Favorite Quote

“If I'm going to get the people I want for my business, they are not just going to come to me; they won't. I have to go out there and get them, which means being proactive and assertive.” - Blake Binns

Click here to check out Blake Binns’s Website

Click here to check out Blake’s Linkedin

Click here to check out Blake’s Email

Click here to check out Blake’s Newsletter

Check out The Blake Binns Podcast

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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Tuan Nguyen is the founder of the Movement21 Empowerment and Prison Transformation Initiative. Speaker and coach at The John Maxwell Team. He helps people transform from ordinary to extraordinary, from average to excellence, from impressive to impactful.

From Prison to transformational impact coaching, Tuan shares how he uses his transformation to impact others. He shares his journey from drug dealing to prison to transformational leadership. Listen in.

You’ll Learn

Learn how to overcome your failure to success.
Know the power of connection with people.
Asking the right question to find who you are.
And much more!

Favorite Quote

“Now I looked at failures as stepping stones. Now I have embraced failure as my friend and not my foe, and it changes the whole mindset of what failing forward looks like versus failing and staying there.” - Tuan Nguyen

Click here to check out Tuan Nguyen’s Facebook

Click here to check out Tuan’s Movement21 Empowerment

Click here to check out Tuan’s Prison Transformation Initiative

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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In this episode, we discuss why New Year's Resolutions don't work and how to set yourself up for success for 2020.

SMART GOALS
- Specific
- Measurable
- Attainable
- Relevant
- Time-Based

Be sure and connect with me on Social

Facebook

Instagram

Twitter

Website

Free download on how to start a podcast

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Julian Placino is a Fortune 500 Speaker who’s spoken hundreds of times at various corporations, conferences, universities, and non-profits, including Staples, Whole Foods, StaffOne, Kaye/Bassman International, DisruptHR, TalentNet, DallasHR, SMU, UNT, UTD, SkillQUEST, and Social Venture Partners.

As the host of the Pathways to Success Podcast, Julian interviews exceptional leaders about their journeys to success. He's produced over 160 episodes, generated more than 73,000 downloads, achieved a 5-star rating on iTunes, amassed a regular listening audience from 12 countries, and interviewed company founders, CEOs, New York Times bestselling authors, TEDx speakers, celebrity athletes, and prolific entrepreneurs. Julian has also attracted sponsorships from various brands, including Compete Every Day, Deadsoxy.com, and Focusrite, the #1 selling USB audio interface in the world.

With 11 years of recruiting experience, he’s helped leading corporations attract, recruit, and retain top talent. Julian has personally hired over 400 world-class professionals in the areas of technology, sales, and creative arts. For seven years, Julian led talent acquisition for Bottle Rocket, one of the premier mobile development firms in the world. He now consults with staffing firms on business development strategy, performance coaching, content creation, and employer branding.

In this episode, Julian discusses his upcoming series on Amazon Prime, The Social Movement, as well as his passion for being an entrepreneur and stewardship being the future of leadership by accessing our talented resources to share with others.

You’ll Learn

Listen and learn about the power of having a podcast in your business.
Find out the value of stewardship, networking, and personal branding.
What made him quit his job and pursue his passion.
And much more!

Favorite Quote

“Stewardship is the discovery, deployment, and development of our talents and resources to be of service to others.” - Julian Placino

Click here to check out Julian Placino’s Website

Click here to check out Julian’s LinkedIn

Click here to check out Amazon: The Movement

Click here to check out Julian’s Podcast

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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In this episode, I share my biggest takeaways from 2019.

2019 was a year of transformation growth for me.

Having the ability to reconnect with my kids and face my fears allowed for monumental growth in my life.

I share more about this in my latest blog post as well.

Please connect with me and share your biggest takeaways from 2019!

Happy New Year and many Blessings.

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Carrie Bohlig and her husband Craig Clickner launched their web-based companies while pursuing their full-time careers, in teaching & corporate finance, as a way to take more control over their finances. After generating over $5 Million in global revenue, they were able to walk away from their corporate careers, allowing them both to have the option to be full-time parents and part-time entrepreneurs. She’s a speaker, coach, mentor, business builder, and author.

In this episode, Carrie shares their journey as they now speak to thousands of people annually and also coach aspiring entrepreneurs on how to initiate, empowers, and scale a side hustle outside of their careers.

You’ll Learn

Learn why it's crucial to build the right relationship when creating a life long partnership
The importance of an abundance mindset
How to block the noise that hinders your path to success
And much more!

Favorite Quote

“Have faith in people who have faith in other people.” - Carrie Bohlig

Click here to check out Carrie Bohlig’s Website

Click here to check out Carrie’s LinkedIn

Click here to check out Carrie’s Instagram

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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In this episode I talk a little about leaning into pain and experiencing it, pushing thru it, and allowing yourself to feel the pain.

I also talk about how you can come thru on the other side and find purpose and joy.

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Amy Jo is an International Dream Strategist and creator of the Digital Magic Membership. She’s a big believer in following your dreams and helps women turn their passions into courses and membership sites that share their knowledge globally.

She’s helped companies increase client acquisition by 200% in less than a year, grow their email lists by 175% in 4 months, and THRIVES on assisting new entrepreneurs in creating their first thousands online.

When she’s not working on her biz, she’s playing with her new son, hanging with her husband, and enjoying time with their 2 fur babies.

In this episode, Amy unpacks her story of how she started her new marriage dragging her corporate baggage home every night to a successful online thriving mindset business.

You’ll Learn

Discover how your actions and knowing what you want can pave your way to success.
Learn how to control and make use of the power of your thoughts.
Know how to change your mindset and thrive in business successfully.
And much more!

Favorite Quote

“It's not massive or monumental shifts that have to happen overnight; it's the little action that you take.” - Amy Jo

Click here to check out Amy Jo’s Website

Click here to check out Amy’s Facebook group

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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Nico De Bruyn is a marketer and entrepreneur with a flair for leaving everyone he meets better off than he found them. He is often touted as the guy who can sell anything; he even once sold empty Apple iPhone and MacBook boxes online.

Nico is passionate about taking hard marketing concepts and breaking them down into natural principles, which he shares in his book, We’re All Marketers. He believes that everyone should care about marketing because we are all marketing ourselves, our companies, and our organizations. Yet, most people have never received any education on how to do this in a digital, connected world.

Helping people is what drives Nico, and this led him to start Foundational Marketing, a market consulting company focused on assisting clients to market effectively online through his strategic marketing principles. When he is not searching for his next entrepreneurial venture, you can find him longboarding the boardwalks or Goodwill hunting.

In this episode, Nico discusses networking, building a brand, and telling your story. He shares impactful truths that can help you where ever you are in your journey.

You’ll Learn

Know the importance of connecting to the right people and creating your opportunity.
Learn why story matters in building a brand.
Learn how to create content that resonates with your audience.
And much more!

Favorite Quote

“You have to make content habitual and reframe the mindset to say that you are already creating it every single day.” - Nico De Bruyn

Click here to check out Nico De Bruyn’s Website

Click here to check out Nico’s LinkedIn

Click here to check out Nico’s Email

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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In today's Motivational Monday podcast Lisa shares a story about a past Christmas Eve and how she thrived on creating chaos in her life.

Here are the key take aways from today's episode:

Connection with others vs what they think
How addiction to perfectionism created chaos
Redirecting your thoughts and staying true to yourself

click here to connect on LinkedIn

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click here for website: Recognize Your Truth

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Matt Gagnon is a professional Co-Active coach certified by the Coaches Training Institute, credentialed by the International Coach Federation, a member of the Forbes Coaches Council, keynote speaker, best selling author, and brings 15 years of corporate sales and leadership experience. Still, there is more to a person than just their accomplishment; there is a journey.

Today Matt is helping transform lives across the globe by encouraging people to rediscover their core values, regain control of their lives, and empower them to live the life they have always wanted.

In this episode, Matt shares his journey from being on disability to creating a life by design after battling depression and chronic disease.

You’ll Learn

Understand why praising can be addictive and damaging to our being.
Find out the five things that we can control in life when we are helpless.
Learn how to be living a courageous heart.
And much more!

Favorite Quote

“My focus is on helping people live a life aligned with their values.” - Matt Gagnon

Click here to check out Matt Gagnon’s Website

Click here to check out Matt’s LinkedIn

Click here to check out Matt’s Instagram

Click here to check out Matt’s Email

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured in major media, including Forbes and Inc. She is a keynote speaker and host of the podcast Instant Impact with Elyse Archer, where she shares best practices from top business leaders who have created extraordinary personal brands and world-class networks.

In this episode, we get real and dig deep with Elyse. She shares her struggles with eating disorders, going through a painful divorce, and building her brand and her business.

You’ll Learn

Learn why acceptance and facing our fears can lead to our life's most significant accomplishments.
Know the importance of becoming visible and influential in your industry.
Discover how to build your brand and impact the world.
And much more!

Favorite Quote

“Life is short, so you have to go for it.” - Elyse Archer

Click here to check out Elyse Archer’s Website

Click here to check out Elyse’s Podcast

Click here to Schedule Your Free Brand Strategy Call with Elyse

Click here to get your Free course - First Step to Famous

How to get involved

Lisa is a visionary, who utilize all her multi-passionate strengths in Business and Mindset coaching to help get business and individuals from where they are to where they want to be. Check her website Recognize Your Truth to learn more, download here a FREE Guidebook on How to Launch a Podcast, and you can purchase her Inspirational Sticky notes here. Connect with her via LinkedIn.

If you liked this episode, be sure to subscribe on iTunes and leave a review. We love to hear your feedback and we’d love for you to help us spread the word!

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What a difference it makes when you live in Gratitude and even better when you recognize where you are and where you came from.

Inspirational Sticky notes can be purchased here

How to launch a podcast free guidebook can be found here

Recognize Your Truth

Connect with me on LinkedIn

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Extending Grace is allow those that you love to decide for themselves what's right or wrong.

Free download on how to launch a podcast!

Music by Julio Ortiz

Recognize Your Truth

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You can follow Andrew's Podcast on Itunes Here

Grab his latest book here

Listen to him interviewing me here

Andrew shares some great sales and marketing wisdom as well as human psychology tips.

Music by Julio Ortiz

The Last Law of Attraction Book You'll Ever Need To Read: The Missing Key To Finally Tapping Into The Universe And Manifesting Your Desires

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Today's motivational Monday's podcast discusses the transformation of my relationship with my daughter. It was only through coaching that I was able to move the needle significantly forward.

To find out more about my one on one coaching or my new podcast course click here

To get my delicious pumpkin bread recipe click here.

To read the blog and see the pictures I reference in this podcast, click here

Music by Julio Ortiz

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You can reach Brandy on Facebook

Instagram

or look for the #theselflovechallenge

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Motivational Monday

Angela Davis says: Walls turned sideways are Bridges!

Tear Down those walls!

You can get my latest blog posts here

Music by Julio Ortiz

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Writer, Speaker, and marketing expert Erin Sanchez from Just Say the Word podcast.

You can follow Erin on Instagram Facebook LinkedIn

And on her website

Music by Julio Ortiz

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The power of Meditation and being an observer of your thoughts.

Inspirational Sticky Notes

Music by Julio Ortiz

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Zachary Babcock of Underdog Empowerment

From over five years in prison to rubbing elbows with multi-millionaires every day, Zachary Babcock helps entrepreneurs launch, grow, and monetize top-shelf passive income businesses and personal brands. He interviews celebrities and industry leaders on the top-rated Apple Podcast, Underdog Empowerment, and has a broad perspective from both extremes of life.

You can listen to Underdog Empowerment Here

Music by Julio Ortiz

Recognize Your Truth

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What are you intentions for 2020?

Create a Belief Board!

Recognize Your Truth

Music by Julio Ortiz

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Matthew Solomon - https://www.coachwithmatthewsolomon.com/

Known as "The Coach for the Modern Soul," Matthew's vision for the modern era is one that is rooted in the understanding that everything is based on relationships; whether it be romantic, familial, corporate or otherwise. From this space, Matthew stands with you in creating the life and experience you truly desire.

You can get Matthew's book Here

Music by Julio Ortiz

Man School: Relating with Women in the #MeToo Era

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Affirmations don't work if you wish them to be true, you have to know them to be true.

Music By Julio Ortiz

Recognize Your Truth ~ I am sticky notes

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twitter:@MLLNNLMotivator www.millennialmotivator.ca

Over 15 years of international digital marketing experience on 3 continents in multiple languages.

The advice I share comes from real, practical experience consulting major brands like FOX TV, Toyota and H&M (France, UK, Switzerland, Canada and the US). With insights into the power of relationship marketing, video content and the emerging millennial/genz marketplace your brand will learn how to not only succeed today but how to build success for the future. More details: -YouTube Partner (Millennial Motivator) -

15+ years as CEO of Speak Out Media (Digital Marketing) -5+ years of business coaching -

Practical, proven and relevant tools and techniques -Award-winning speaker and consultant

Featured in: Databird Top 100 Keynote Speakers to Hire in 2019, Huffington Post, Entrepreneur -International lecturer (Toronto, Montreal, Ottawa, Lima, New York, Nantes) -CXO (Phoenix Factor)

Music: Julio Ortiz ~ https://www.ortizjulio.com/

www.recognizeyourtruth.com

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What would your life look like if you prevented fear from holding you back?

www.recognizeyourtruth.com

Music by Julio Ortiz

https://www.ortizjulio.com/

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Amy Perkins shares her story of manifesting and creating a life by design. She shares her powerful story of losing her best friend and how she showed up for her family.

Amy can be found on LinkedIn

Keys to courage

Podcast

Instagram

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I am perfect!

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Monica Frederick tells her powerful story of growing up poor and beating the odds.

You can follow Monica here:

https://monicafrederick.com/podcast/

https://monicafrederick.com/

https://www.facebook.com/mcbdale

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Making assumptions can cause hurt, pain and anger. Have respect and ask the questions.

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https://www.ortizjulio.com/

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Dave drops gold about showing up on Social Media!

You can follow Dave on Facebook or Instagram

www.recognizeyourtruth.com

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You can follow April Here:

Get fit with April

Facebook

Movement21 Empowerment

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Dr. Summer Watson's new book was just released and she is on tour!

You can get her book here

F*ck Yeah Get Real with Strong Language

She can be found on LinkedIN Facebook and Instagram

www.recognizeyourtruth.com

Fuck Yeah: Get Real With Strong Language

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Krista shares her powerful story of losing her husband, grief, and post traumatic growth.

Krista

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Projecting yourself forward after a tragedy or traumatic event in your life using post traumatic growth skills.

www.recognizeyourtruth.com

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A true testament of trust as I was really able to give these last two months to God and watch and witness the miracles unfold.

Music by Julio Ortiz

www.recognizeyourtruth.com

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Marisela Abasta - Empowerment Life Academy

Marisela shares a powerful story of her journey from depression and suicide thoughts to empowering women to life their best life.

Music by Julio Ortiz

www.recognizeyourtruth.com

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How a gratitude journal can keep you in the Now and focus on what you have and not what you don't have.

www.recognizeyourtruth.com

Facebook

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Julio Ortiz

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Karen shares her story of a painful divorce, battling lyme disease to creating her dream life by helping other women take care of themselves.

You can follow Karen on Instagram Facebook or her Website

Recognize Your Truth

Julio Ortiz

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Tom & Ariana Sylvester retired by the age of 35 to create their dream life. We discuss how he did it and why. It's all about the mindset! Tom shares tips on business building and envisioning your future.

You can get their new book Lifestyle Builders here

Lisa Williams - Recognize Your Truth

Music by Julio Ortiz

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Want to be more centered? This podcast list 4 steps to finding Equanimity. Centeredness as opposed to balance which allows calmness and composure regardless of what is going on around you.

Wisdom ~ Freedom ~ Insight ~ Well-developed mind

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Music by Julio Ortiz

It's Simply Digital: Recent Episodes

Lisa Williams