Marketing Mavericks (Audio): Recent Episodes

TWiT

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics.

Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.

View Details

We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the 'sizzle,' not the steak.

Guests: Lynett Young, Cliff Ravenscraft, and Paul Colligan

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

View Details

We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more.

Guest: Liat Mordechay Hertanu

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:* squarespace.com offer code: MM * shutterstock.com offer code MM415

View Details

We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky.

Guest: Ariel Michaeli

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:* squarespace.com offer code: MM * shutterstock.com offer code MM415

View Details

We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works.

Guest: Joel Comm

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:* squarespace.com offer code: MM

View Details

We talk about selling faith through a connected church -- how do you market and measure religion?

Guests: Brian Reich and Fr. James Martin

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:* squarespace.com offer code: MM

View Details

We talk with Wanderu CEO Polina Raygorodskaya

Guest: Polina Raygorodskaya

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

View Details

Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon.

Guest: Gregarious Narain

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:* legalzoom.com offer code MM

View Details

Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more.

Guest: Stormy Simon

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:* harrys.com offer code MM * squarespace.com offer code: MM

View Details

We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook.

Host: Tonya Hall

Guest: Peter Friedman

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:* legalzoom.com offer code: MM * squarespace.com offer code:MM

View Details

We talk about the importance of building a community before the brand and building a community on Twitter

Guests: Scott Eddy and Alex de Carvalho

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

View Details

We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration.

Guest: Jeff Winsper

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:* legalzoom.com offer code: MM

View Details

We talk about measuring influence, is any PR good PR, and what's your Klout score?

Guests: Olivier Blanchard, David Spark, and Marcus Nelson

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:* warbyparker.com/mm * squarespace.com offer code:MM * naturebox.com/twit

View Details

We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing.

Guest: Shiv Singh

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

Sponsors:* squarespace.com offer code: MM * legalzoom.com offer code: MM * naturebox.com/twit

View Details

We talk about the Super Bowl, social war rooms, halftime ads, big data, and more.

Guests: Brian Reich and Don Povia

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Thanks to CacheFly for the bandwidth for this show.

View Details

Tonya talks to Tania about measuring social engagement.

Guest: Tania Yuki

Host: Tonya Hall

Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks.

Read our show notes at https://twit.tv/shows/marketing-mavericks/episodes/39.

Thanks to CacheFly for the bandwidth for this show.

Sponsor:* legalzoom.com offer code: MM