The EcomXFactor Podcast: Ecommerce, Funnels & CRO

View Details

Join host Yaron Been as he interviews Daniel Yerushalmi, a diamond industry expert who ventured into the world of pawn shops. Daniel (CEO of P2M.AI) shares his journey, insights, and debunks misconceptions about the pawn industry, emphasizing the value of other people's money (OPM) and leveraging resources for business growth.

Listeners will discover:

Daniel's fascinating journey from diamond dealing to developing an app for pawnbrokers and ultimately helping them overcome working capital challenges.
Two common misconceptions about working with OPM: fear of being perceived as debt-ridden and the belief that using your own money yields greater profits.
How pawnbrokers address working capital limitations, including using OPM to free up their own capital for diversification, investments, and personal goals.
The importance of LTV (Loan-to-Value) in the pawn industry and how it protects both pawnbrokers and clients.
Valuable insights from the pawn industry that are applicable to other businesses, particularly those in e-commerce.
The social impact of pawn shops, particularly in serving individuals with low or no credit scores, highlighting their importance in the American economy.

This podcast will challenge your preconceived notions about pawn shops and equip you with valuable financial strategies for your own business growth.

Links and Resources:

Learn more about P2M.Ai

View Details

In this episode Hal Smith and Yaron Been delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space.

Key Main Takeaways:

The Power of Testing.

Hal emphasizes the critical role of testing in direct response advertising, drawing parallels between political fundraising and consumer product marketing. Just as different voter groups respond to different messages, different audience cohorts are motivated to buy products for different reasons. By testing various ad iterations and messaging strategies, advertisers can identify what resonates best with their target audience and optimize their campaigns accordingly.

Scale of Testing.

One key lesson Hal learned from the political space is the scale of testing required to achieve meaningful results. While many e-commerce advertisers may test only a few ads per month, we advocate for a much higher volume of testing, drawing on his experience of testing hundreds of thousands of ad iterations per month in the political arena. This scale allows advertisers to identify winning concepts more quickly and iterate or scale their campaigns accordingly.

Testing Framework.

Rather than traditional A/B testing, Hal Smith describes a framework of assumptions used to guide testing efforts. These assumptions are based on psychological triggers such as social proof, authority, and urgency, and are tested by running ads with different messaging approaches concurrently. By generating a wide range of assumptions and testing them simultaneously, advertisers can identify which triggers resonate most with their audience and optimize their messaging accordingly.

Dynamic Creative Testing.

Dynamic ads can be used to test multiple messaging hooks programmatically. By leveraging dynamic ad formats, advertisers can test up to 10 static images and five videos simultaneously, allowing for efficient testing of different messaging approaches without the need for extensive creative production.

Navigating Platform Restrictions:

As advertising platforms impose increasingly stringent restrictions, advertisers must find creative ways to navigate these limitations while still delivering effective messaging. It is important to work closely with platform representatives to navigate restrictions and leverage additional benefits available to high-spending advertisers. Additionally, Hal suggests focusing on visually compelling content and finding ways to communicate messaging indirectly to overcome platform restrictions.

Direct response advertising is an ever-evolving field that requires constant testing, iteration, and adaptation. By leveraging the principles and strategies discussed in this episode, advertisers can optimize their ad campaigns for maximum effectiveness and drive better results for their brands. Whether testing different messaging approaches, navigating platform restrictions, or leveraging the expertise of agencies, the key takeaway is clear: success in direct response advertising requires a commitment to testing and optimization.

Links and Resources:

1.Connect with Hal Smith.

The EcomXFactor YouTube Channel.
The EcomXFactor Community.

View Details

Wayne Richard, the Chief Operating Officer at Bean Ninjas joins Yaron Been to help e-commerce entrepreneurs leverage financial data for business success.

Bean Ninjas, is a leading accounting firm that supports e-commerce entrepreneurs to achieve financial independence. Whether you're a seasoned entrepreneur or just starting out, understanding the ins and outs of e-commerce finances is essential for sustainable growth and profitability. Join in as we demystify the complexities of financial management and equip you with the knowledge and tools you need to navigate the ever-changing landscape of online retail.

In this episode we cover:

Importance of Financial Data Confidence.
Managing Financial Economics.
Cahflow Management Strategies.
Importance of Cashflow and Forecasting.
Leveraging Resources for E-commerce Business Growth.

Links and Resources

About Bean Ninjas.
Connect with Wayne Richard.
The EcomXFactor YouTube Channel.
The EcomXFactor Facebook Community.

View Details

In the landscape of marketing, there exists a distinct approach that stands out – the fearless marketer. This unique approach navigates the intricate world of emotions, understanding that the human experience is driven not solely by facts and figures but by the profound influence of emotions. In this episode Randy Crane and Yaron Been share insights on the essence of fearless marketing and strategies that make it a powerful force in the sales world.

Key Highlights:

The Genesis of Fearless Marketing.
The Psychology of Decision- Making.
Problems, Emotions and Solutions for Buyers & Marketers.
Crafting Copy that Converts!
The Human Touch in a Digital World.

Resources and Links:

Connect with Randy Crane.
The Fearless Marketer.
The Fearless Marketer YouTube Channel.
The EcomXFactor Facebook Community.
The EcomXFactor YouTube Channel.

View Details

Achieving peak performance in our daily lives is a common goal, and one often overlooked aspect that can significantly impact our performance is sleep. In this episode, we hear from Riley Jarvis,a sleep expert at The Sleep Consultant. He uncovers actionable tips for optimizing sleep and overall well-being.

During a night's sleep, the body undergoes distinct phases, two of which play crucial roles in rejuvenation – REM (Rapid Eye Movement) sleep and deep sleep. REM sleep, characterized by vivid dreams and rapid eye movements, is associated with memory consolidation, emotional regulation, and learning. It stimulates creativity and problem-solving, making it an essential component of cognitive function. On the other hand, deep sleep, also known as slow-wave sleep, is the time when the body experiences physical restoration. It promotes muscle recovery, immune system strengthening, and the release of growth hormones. Both REM and deep sleep are integral for overall well-being, and understanding their significance contributes to developing effective sleep strategies for optimal health and performance.

Episode Highlights:

Factors that Affect Your Sleep Performance.
How to Optimize Your Sleep.
Riley Jarvis' help for healthy sleep and productivity.

Resources and Links:

Connect with Riley Jarvis on LinkedIn

2.Connect with Riley Jarvis on Facebook

3.The Sleep Consultant Website.

4.The EcomXFactor YouTube Channel.

5.The EcomXFactor Facebook Community

6.The Oura Ring

7.Twilight Classics Light-Blocking Glasses

View Details

Wayne Mullins, the founder of Ugly Mug Marketing in Louisiana, an SEO agency is a testament to the possibility of building a global business in a tight-knit community. In this podcast episode Wayne shares valuable insights into creating a remarkable team focusing on aspects such as the hiring process, aligning values, team autonomy and accountability through coaching and leadership.

Episode Highlights

The Strategic Hiring Process
Streamlining Forces: Alignment and Autonomy.
Igniting Growth Catalysts: Coaching & Accountability.
Leadership Evolution .
The Foundations for Success.

Links and Resources:

Connect with Wayne Mullins
Ugly Mug Marketing Agency.
The EcomXFactor Facebook Community.
The EcomXFactor YouTube Channel.

View Details

Today, brands are not only built on the quality of products and efficiency of services but also on the collective echoes of customer feedback. In this episode Leila Kairns, the co-founder of The HealTea takes us through her experience in this evolving landscape of customer-centric ecommerce.

Episode Highlights

Customer Interviews & Usability Testing.
Sustainability for Brand and Consumer Values.
Navigating tht B2B and B2C Landscape.
Balancing Direct Response and Brand Awareness Marketing.
The Future of Ecommerce.

Links and Resources

Connect with Leila Kairns
The Healtea Website
The EcomXFactor Facebook Community
The EcomXFactor YouTube Channel.

View Details

In this episode Llyod Thompson, a seasoned expert in operations shares the complexities of enhancing efficiency in e-commerce businesses. Lloyd, Director of Operations for a fractional agency teaches streamlining operations and maximizing productivity. Lloyd's journey into operations began with his technical background and leadership experience in the corporate world . His passion for remote work and a desire to escape the traditional office setting led him to establish VirtualD-O-O. Virtual D-O-O is a fractional operations agency that helps business owners in breaking free from day-to-day operations.

Episode Highlights

Understanding the role of a D-O-O.
E-commerce Business Operation Mistakes.
The Infinity Task Framework for Delegation.
Hiring Success Breakdown for Maximum Productivity.
Revenue Operations for Profitability.

Resources and Links

9 Ways to Leave your Day-to-Day Operations Book.
Connect with Lloyd Thompson.
Virtual DOO by Lloyd Thompson.
The EcomXFactor YouTube Channel.
The EcomX Factor Facebook Group.

View Details

In this episode, Yaron interviews Marco Torres, one of the co-founders of Marketing Boost, discussing innovative strategies to increase revenue without resorting to discounts. Marco shares his journey from being an early adopter in internet marketing since 1996 to the launch of Marketing Boost in 2017.

Marketing Boost stands out by offering unique travel incentives, such as complimentary hotel stays, hotels savings cards, and restuarant vouchers. Marco highlights the win-win dynamic of the platform, benefiting businesses, consumers, and hotels. He emphasizes the flexibility and creativity businesses have in using these incentives for lead generation, customer retention and even reputation management.

This episode also delves into the evolution of online businesses and how the landscape has changed since Marco's early days. Despite, increased competition, Marco highlights the advantages entrepreneurs have today with advanced technology, affordable CRMs and accessible learning resources.

Marco also sheds light on the practical applications of Marketing Boost for e-commerce businesses. He explains how businesses can use incentives to boost customer loyalty, drive repeat purchases, and even resolve customer service issues.

You can visit Marketing Boost's website and join their Facebook Group for a freemium experience. The freemium version offered by Marketing Boost allows businesses to explore the platform's potential without any financial commitment initially. Entrepreneurs too should leverage Marketing Boost's unique incentives to enhance their business strategies.

Resources and Links:

Marketing Boost Website: https://marketingboost.com/
Marketing Boost Facebook Community: https://web.facebook.com/groups/1988225651450719/?_rdc=1&_rdr
Connect with Marco Torres on LinkedIn
Join the Ecom X Factor YouTube Channel: https://tinyurl.com/EcomXFactor-YT
Join the EcomX Factor Facebook Group: https://www.facebook.com/groups/EcomXFactor

View Details

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales.

Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes.

Highlights:

Pinterest as a Search Engine:

Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions.

Pinterest Advertising:

Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends.

Social Commerce Insights:

Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors.

Links and Resources

Pinterest Trends Tool- https://trends.pinterest.com/
Moongose Media- https://mongoosemedia.us/
Lauren Petrullo social channels- @laurenepetrullo
The Ecom X Factor YouTube channel-https://tinyurl.com/EcomXFactor-YT
The Ecom X Factor Facebook Group-https://www.facebook.com/groups/EcomXFactor

View Details

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO).

We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires.

Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes.

We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics.

Tune in to discover actionable tips for improving your website's conversion rates!

For more info:

https://getuplift.co/

https://twitter.com/taliagw

Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor**

View Details

Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack

Topics Covered:

-The problem with coupon codes

-Why cashbacks are better than coupon code

-Which brands should consider testing cashback related incentives

and much more..

For more info:

https://www.getfondue.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference

View Details

Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets).

Francisco also holds a Phd in maths and has a lot of experience as a trader.

Our conversation was very broad and focused mostly on personal development and developing traits of a leader.

Topics Covered:

-The importance of maths and logic

-Self-awareness and the impact of knowing our faults

-Psychological effects in business

and much more...

For more info:

https://www.stage.community/

Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference**

View Details

Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design.

Topics Covered:
-The History of Commerce

-Are we in a race to the bottom? What should business owners do in order to thrive

-Why is building a marketplace a huge opportunity

-The principles that make a good marketplace

And much more…

For more info:

http://coordisc.com/

View Details

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem.

Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space.

Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field.

Topics Covered:

-What is NFT wash trading?

-NFT related data points

-How to keep in building during a bear market

and much more…

For more info:

https://www.unleashnfts.com/

https://www.linkedin.com/in/vijaypravin/

Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference**

View Details

Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world's first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cost and speed. With Naama's leadership, Marktrix is pushing the boundaries of what's possible in marketing through innovative and cutting-edge technology. Topics Covered:

The current state of generative AI in marketing

-Future of marketing with generative AI

-How can AI free up marketers and business owners

and much more.. For more info:

https://marktrix.com/

** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

View Details

Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia- Where Augmented Reality (AR) work is shared, created & Discovered.

Omnia is an amazing marketplace for learning more about AR and hiring top-notch AR creators. In this episode, we discussed different AR-related topics: -Common misconceptions about AR

-Use cases of AR (Retail, F&B, Ecom )

-Trends in the AR space

and much more... For more info:

Twitter: https://twitter.com/omnia_io

Instagram: https://www.instagram.com/omnia.ar/

Website: www.theomnia.io

LinkedIn: https://www.linkedin.com/company/omnia-ar

View Details

Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm. With a client roster like The Eastern Caribbean Currency Union, World Health Organization, The Kempinski Group, Dalhousie University, the Sinai Health System, Telus Health, the Governments of Canada, Egypt, Guyana and Saudi Arabia, WeUsThem serves clients far and wide. With numerous international accolades, all firsts for our coastline, WeUsThem is always shooting for continued excellence in all its service verticals. Most recently WeUsThem has been named Canada’s 1 of 10 Top Innovative Businesses. Topics Covered:

-Commonalities between different types and scales of business

The concepts of Speed and Velicity
Advice for entrepreneurs during challenging market conditions

-The importance of human connections

and much more... For more info:

https://weusthem.com/

View Details

Our guest today, Eli Edri is the CEO of Affiliate-Manager.io: affiliate-program management agency for eCom & SaaS companies. Eli has vast experience building and scaling affiliates programs in different verticals.

Topics Covered: - How to plan a successful affiliate program?

Why RevShare offers aren't attractive for professional affiliates?
What is the difference between a GREAT affiliate program and all other affiliate programs
Tips and tricks to recruiting the best affiliates

And much more…

For more info:

https://www.affiliate-manager.io

https://www.linkedin.com/in/eliedri/

View Details

Steve has been in the Digital Marketing landscape for 20 years. After a job separation, he decided to take care of his parents due to both of them having health issues. That requires flexibility so he decided to use his skills to do something entrepreneurial.

He eventually started an eCommerce business and grew it from an idea to do over 7 figures in sales. Even though Covid crushed his business because he knows 'how this works' he is in the process of building it back from the ashes so he can eventually sell it.

He is also consulting and advising small to medium size eCommerce, Saas, and online businesses in the M&A space. Due to the fact, he gets deeply involved in the deal process, this M&A experience has put a spotlight on the mistakes other businesses are making. These mistakes end up causing owners significant money when they go to exit. Topics Covered:

-What is the #1 mistake eCom, Saas, or other online businesses are making?

Why should a business owner be thinking of selling their business?
How much are eCommerce, Saas or online businesses selling for $ wise these days? For more info:

https://skrpmedia.com/pocket

View Details

Fred Jean-Bart has been in the affiliate marketing space for over 15 years. Throughout this time, he has worked on the network side, managing affiliates and advertisers, on the brand side, building and managing programs, and has even been an affiliate himself, managing his own ad spend and building his own review sites.

He has worked in all facets of the industry and affiliate marketing is his domain of expertise.

He owns an affiliate marketing agency where he helps DTC brands build partnership programs that attract affiliates who specialize in paid media. Topics Covered:

What are the keys to building a profitable affiliate program
The difference between organic and paid media affiliates
The best ways to recruit affiliates to your program

For more info:

www.performancepartners.agency

https://www.linkedin.com/in/fjeanbart/

View Details

Roy Koren is the Co-founder & CEO of SeniorMarket.

Roy is an Aging and AgeTech marketing consultant that helps organizations and businesses with building strategies and marketing initiatives that target seniors.

Topics Covered:

-Why senior consumers?

-The Aging Revolution - a new era in humankind: numbers, statistics, and forecasts

-The aging population is diverse with many subgroups, aging's new image & terminology

-Why are young grandmothers considered 'Super consumers'?

What are the post-Covid19 implications regarding marketing to seniors?

And much more... For more info:

https://www.linkedin.com/in/korenroy/

View Details

Our guest Today, Eran Savir is Tech entrepreneur turned investor after two exits.Eran is currently the CEO and founder of a publicly traded Venture capital firm and is an active investor and board member in various startups.

We covered a lot during our conversation, here are a few of the major topics covered:

-What should founders focus on these days?

Frameworks and ideas that every founder should think about while building their venture

-As long as technology is here to stay, money will go to companies that solve real problems, and these companies are likely to succeed and survive.

-Despite the slowdown, digital transformation can't be stopped: Since it gained momentum during the pandemic, digital transformation can't be stopped now that the economy has slowed.

-Why is it important to stay optimistic and ‘be in the arena’

And much more… For more info:

https://www.linkedin.com/in/eransavir/

https://menaraventures.com/ Man in the Arena quote- https://www.mentalfloss.com/article/63389/roosevelts-man-arena

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Matteo Grassi Co founder of Popup an end to end eCommerce platform and Viceroy group a portfolio company of 7 DTC brands

Topics Covered:

How to approach the customer journey while building your ecom store
The problems that might arise when scaling beyond 1M revenue per day
Leadership traits and principles that will help you manage and scale your business
Lessons learned from working in Shopify

And much more..For more info:

www.popup.store

www.linktr.ee/matteowastaken

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Eden Started his first company at the age of 16.

Co-founded several internet businesses all of which were profitable, fast-growing and innovative. A few were acquired by larger companies and a few are still profitable and growing.

Today, Eden is the co-founder and CEO of Beprofit.BeProfit is an all-in-one analytics dashboard to track business profits and expenses. The app provides eCommerce sellers with the tools and insights needed to get a clear picture of their business finances, helping them scale up for growth and compete for eCommerce success. Topics Covered:

Why companies should stop focusing on optimizing their ads
Unit economics optimization
Data, Analytics, Insights and actions- what ecom store owners might be missing
How Beprofit was born during the Covid

and much more..

For more info:

https://beprofit.co/

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Tim ash is an International keynote speaker, thought leader, marketing trainer, and founder of strategic conversion rate optimization agency SiteTuners.Tim is also the author of Unleash The Primal Brain: Demystifying How We Think And Why We Act, and bestselling author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.

Our conversation was very insightful and covered many important subjects:

-How does the human brain work -How to use neuromarketing to persuade your audience to act

-What makes a good story?

-Optimizing for Wealth vs Social connections

-The importance of sleepAnd much more…

For more info:

PrimalBrain.com/book

https://timash.com/

https://www.linkedin.com/in/timash/

**Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Tim Bucciarelli is the Director of Engagement at Ironplane.

IronPlane is a team of experienced eCommerce professionals dedicated to designing, building, and optimizing exceptional eCommerce experiences for their clients.

Tim is focused on helping businesses make the best decision for their eCommerce operations.
Ensuring that their digital technology investments deliver the desired returns.

Topics Covered:

The pros and cons of Magento, Big Commerce, Shopify and Woocommerce
Considerations for selecting an ecommerce platform
The flexibility Magento provides to enterprise level ecommerce stores
Conversion rate optimisation for enterprise level website

and much more..

For more info:

https://www.ironplane.com/

https://www.linkedin.com/in/tim-bucciarelli/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Our guest today is Valon Xhafa.

Valon is the Founder of Behamics.

In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms.

At Behamics, Valon is constantly working on finding new ways in applying AI to take the online shopping experience to the next level.

Topics Covered:

-Cart Abandonment Prevention Vs. Recovery

-Ways to reduce product returns by analyzing and influencing shopping behavior

-Providing coupons is easy, but not efficient

and much more…

For more info:

https://behamics.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.

Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes.

Topics Covered:

-Why zero party data is your greatest advantage in eCommerce marketing

-How to drive sales and engagement with an eCommerce quiz

-Why personalization will be the key differentiator for successful eCommerce marketing

and much more…

For more info:

Prehook: https://prehook.com/

Twitter: https://twitter.com/genfurukawa/

LinkedIn: https://linkedin.com/in/genfurukawa

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Shanif is the co-founder & CEO of Apteo.

Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next.

Topics Covered:

-How ecommerce companies can use use A.I. to predict what customers are going to do next

-The impact and potential of Automated segmentation

-How to use Zero party data to increase your profits

and much more…

For more info:

Website: https://www.apteo.co

Social links:

Twitter: https://twitter.com/apteoai

LinkedIn: https://linkedin.com/in/shanifdhanani

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Shanif is the co-founder & CEO of Apteo.

Apteo helps ecommerce brands personalize their marketing campaigns by predicting what their customers will buy next.

Topics Covered:

-How ecommerce companies can use use A.I. to predict what customers are going to do next

-The impact and potential of Automated segmentation

-How to use Zero party data to increase your profits

and much more…

For more info:

Website: https://www.apteo.co

Social links:

Twitter: https://twitter.com/apteoai

LinkedIn: https://linkedin.com/in/shanifdhanani

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.

Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.

Topics Covered:

-What is Data unification and why is it important?

-The challenges the ecommerce teams encounter when they try to analyze data

-Data vs insights

-Trends and insights in the ecommerce landscape

For more info:

www.tradeswell.com

https://www.linkedin.com/in/kathleenslatterybooth/

https://twitter.com/KathleenLBooth

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.

Topics Covered:

-What is Data unification and why is it important?

-The challenges the ecommerce teams encounter when they try to analyze data

-Data vs insights

-Trends and insights in the ecommerce landscape

For more info:

www.tradeswell.com

https://www.linkedin.com/in/kathleenslatterybooth/

https://twitter.com/KathleenLBooth

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Katie Wight is the founder of KW Conten and ‘strong brand social’t, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands.

Topics Covered:

-How to differentiate your brand from the competition

-3 pillars you should think about when creating content

-Why you should build your social media program in-house instead of with an agency

and much more..
Katie's websites:

https://kwcontent.com/

https://www.strongbrandsocial.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Topics Covered:

-How to differentiate your brand from the competition

-3 pillars you should think about when creating content

-Why you should build your social media program in-house instead of with an agency

and much more..
Katie's websites:

https://kwcontent.com/

https://www.strongbrandsocial.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity.

He also runs the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 2M monthly organic traffic.

Farzad is an experience SEO strategist and in our episode we covered a lot of SEO related topics, such as:

1)How to optimize your link building strategy

2)Why you shouldn’t pay for backlinks

3)Why Onpage SEO isn’t enough

4)How can you get a ton of traffic even if you don’t have a big team

For more info:

https://respona.com/

https://www.visme.co/marketing-strategy/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Our guest today is Will Laurenson, a conversion optimisation specialist who helps D2C brands convert more of their traffic into paying customers, without the need to increase advertising spends.

Topics Covered:

1)The similarities between sales and marketing

2)Marketing in online gambling and what can ecommerce marketers learn from the online casino

3)How to reduce your customers anxieties and increase conversion rates

4)How to optimize the usability of your website

and much more…

For more info:

https://www.linkedin.com/in/willlaurenson/

https://www.customerswhoclick.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies:

Topics Covered:

-Best niches for Pinterest growth

-Best practices for running Pinterest ads

-Pinterest organic growth- what to expect?

and much more..

For more info:

https://pinandgrow.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.

Topics Covered: -Why you probably shouldn’t A/B test -User research done right -What is a bad way to prioritize A/B tests and why you SHOULD use it

-How to build an expermination culture

and much more…

For more info:

https://www.oliverpalmer.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Kevin Olsen is the ‘Payments Professor’.
He seeks to educate and inform all on the latest developments and trends in the fascinating world of electronic payments.
Kevin develops programs, presentations, and articles designed to orient and educate financial professionals on a multitude of electronic payment topics.

Kevin is also a certified business coach helping lead organizations to innovate and communicate in the ever-changing world of payments.

Among his many certifications Kevin is an Accredited ACH Professional (AAP), an Accredited Payments Risk Professional (APRP), an NCP (National Check Payments Certification) as well as an NCP Certified Trainer and a Certified High-Performance Coach (CHPC).

Topics Covered:

-How to find a payment provider that suits your business needs

-Common Frauds in the payments world

-How will Crypto change the payments world

-Trends and predictions in the payment eco-system

-Why does Kevin believe that ‘Cash’ is here to stay

and much more..

For more info:

https://www.vsoftcorp.com/

http://www.youtube.com/paymentsprofessor

www.linkedin.com/in/paymentsprofessor

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.

He teaches entrepreneurs how to level up their business through the power of technology using “Authencious” Automation, a framework for capitalizing on all the benefits of automation without the negative.

An engineer, nerd, and a husband to a English/Theater major he excels at having technical conversations when tech makes your head hurt. A skill he uses to guide entrepreneurs through the process of automating their business in positive and impactful ways.

Topics Covered:
-Setting expectations right for your automation

-How automations can save you time

-How does planning an automation look like and what is expected from the business owner

-Why you should avoid getting a ‘Black Box’ from your developer / automation engineer

-When you should not automate

and much more...

For more info:

richardschnitzel.com

https://www.linkedin.com/in/richardschnitzeljr/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Silvia Myers is an entrepreneur and the creator of the iCommerce Ninja Method helping brands cut through the noise and get high-quality converting traffic to their online store.

Whilst online retail is the fastest growing and booming industry valued at $4.8 Trillion globally, it’s also never been more competitive and difficult to grow a business sustainably and profitably.

After years of experience and serving students in over 35 countries around the world, Silvia has developed an intelligent Ninja method (iCommerce) replacing the traditional eCommerce techniques, helping small business owners get more high quality traffic and turn clicks into sales more frequently for less money.

Topics Covered:

iCommerce vs. eCommerce

-How and why you should Niche down

The most common mistakes small business owners make online when launching their brand/store
What's changed in social media ads, how it impacted small businesses and what brands must do differently to adapt
and much more...

For more info:

www.icomninjas.com/training

www.silviamyers.co

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Alan is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, California focused on one niche and niche only: Online business owners especially those in the ecom space.

The agency offers an all-inclusive package where they take care of all your business tax planning, sales tax filing and threshold strategies, cloud-based bookkeeping, and smart cash flow allocations so that you can keep more of your profit in your back pocket.

Topics Covered:

-Crucial ECOM Tax Deductions The IRS Doesn't Want You To Know

-What pitfalls to avoid on the accounting side when scaling your ecom business?

-Cashback rewards you should utilize

-How to manage your cashflow and why it’s important

-Cleaning your books and preparing your business for an exit

and much more..

For more info:

https://www.freecashflow.io/course/

https://www.instagram.com/freecashflow.io/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

View Details

Jessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business.

After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing.

Topics Covered:
-How to find content ideas that will attract more customers

-The benefits of creating digital products

-How to use your customer support inquiries in order to gain insights about what your customers want

-Why you should send educational content in your email flows

and much more..

For more info:

https://ecommercebadassery.com/xfactor/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Matt is the CEO of Aurion Digital. His eCommerce sites have generated over $75m in worldwide sales and his coaching clients have a combined turnover of over $100m.

Matt is also a host of "The eCommerce Podcast", where he chats with experts in the field of eCommerce on how to grow and develop online businesses.

Topics Covered:

How Matt uses his proven JERSEY framework to grow his successful eCommerce businesses
How do you make your eCommerce sites stand out?
a Story about a toilet seat that teaches Customer Centricity principles
Frameworks for hiring great team players

And much more..

For more info:

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Chloë Thomas is a globally recognized eCommerce marketing problem solver.

Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcast

Topics Covered:

-Delighting your customers with great delivery

-How to Influence your Customers to Buy More and why an Ethical Approach will Always Win

-How to use partnerships and influencer marketing to increase your profits

-Building a closer relationship with your customers
and much more...

For more info:

https://ecommercemasterplan.com/podcast

https://keepoptimising.com

facebook.com/ecommercemasterplan

uk.linkedin.com/in/chloethomasecommerce/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Doug Cunnington is a podcaster and YouTuber, but he got his start working on niche affiliate websites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more. He created the Keyword Golden Ratio, and it’s really caught on.

Topics Covered:

-Getting organic traffic with the Keyword Golden Ratio

-How to hire a team of writers

-Pros and cons of hiring an SEO agency

-Utilising “Content Sprints” to increase your websites’ traffic

-Building a side hustle while in a 9-5 job or after being laid off

And much more...

For more info:

https://doug.show

https://milehighfi.com

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Dennis Kelly, CEO of Postalytics , a direct mail automation solution.

Think of Mailchimp or Klaviyo, but for direct mail instead of emails. Postalytics is helping entrepreneurs stand out by offering an easy, fast, affordable, and trackable solution for sending direct mails.

Topics Covered:

What is the Postalytics origin story?
How do marketers who are primarily focused on digital and email marketing test direct mail?
Best practices for sending direct mails
The future of direct mail

and much more...

For more info:

https://www.postalytics.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Valentin Radu is the founder and CEO of Omniconvert, a SaaS company that is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention).

Valeintin also founded the CVO Academy which teaches ecommerce store owners about Customer value optimization.

Our conversation was super interesting and insightful.

We talked about:

1)Why you need to shift your focus from Customer acquisitions to Lifetime value optimation

2)How to use the Net promoter score in order to increase your profits

3)Zero party data and how it can help with personalization of your customers funnel

4)How Valentin increased the referral rate in one of his companies by surpsrsing his customers on their birthday

and much more...

For more info:

The CVO academy-https://academy.omniconvert.com/courses/cvo-course

https://www.omniconvert.com/

https://www.linkedin.com/in/valentinradu/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Drew Himel started WSI in 2007 when he was 23 years old teaching himself web design and in 6 years became the 2nd highest-grossing franchise in the world out of 1500. He rebranded the agency in 2012 to PCR with a focus on conversion and retention working with Hubspot and becoming the fastest partner to ever reach Platinum status.

His agency has worked with early-stage startups like Dosist, MUD/WTR, & Vive Organichelping the Los Angeles Chargers launch in LA.

He is also an active investor and advisor having worked with SpaceX, Calm, & Seed. His views on entrepreneurship have been covered in USA Today, Wall Street Journal, & Fox News. to the Los Angeles Chargers launch in LA.

Topics Covered:
-How to prioritize your efforts

-How to use Survey data to improve your marketing

-SMS marketing best practices

-The difference between optimizing Skin care brands vs Fashion vs Health & Care vs Beverages

and much more...

For more info:

Website: www.consultpcr.com

LinkedIn: https://www.linkedin.com/in/drew-himel/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference.

View Details

Will runs a Full-Service Amazon Agency, BellaVix.
He has worked with multiple eCommerce businesses, helping them to launch and scale their sales on Amazon.

On top of that, Bellavix was just named Top Amazon SEO Agency in 2021 by SEOBlog.com and this is no surprise based on the wealth of experience and knowledge Will has.

Topics Covered:
-The different phases of a product life cycle on Amazon -How to optimize your listings SEO

-Elements every Amazon listing should have and what common mistakes should be avoided

-How to optimize your product reviews

-Benchmarks and expectations you should keep in mind when running an Amazon store

-How Bellavix is leveraging different tools in order to get better results

-Suggested tools every Amazon seller should use

and much more...

For more info:https://www.bellavix.com/ https://www.linkedin.com/in/willhaire

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

View Details

AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Topics Covered:

-How to prioritize your split tests

-Why you should run Usability tests on your competition websites

-Structuring your store (Mobile vs Desktop)

-Interesting experiments AJ and her team created

and much more..

For more info:

https://experimentzone.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Petru Iacob is The founder of Audiencer a tool that helps marketers find better interests in the Facebook ads manager.

Topics Covered:

-How does Audiencer works and why it’s better than using the ads manager UI

-Interests based targeting best practices

-Why you shouldn't use Interests layering

-Some myths about Facebook ads targeting

-When to use Look a likes vs when to use interests

and much more..

For more info:

https://audiencer.io/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

View Details

With us today is Kenny Gray, founder of Grayt Media. Kenny and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny’s ability to be able to utilize Facebook (and other social media channels) has been proven to scale eCommerce businesses and Shopify stores alike.

Topics Covered:
-Different trends Kenny has noticed in the last quarter after managing many ad accounts

-How to improve your Attribution and reporting

-How to use quizzes in order to engage with your audience

-Creating a positive momentum within your funnel and getting your customers to say ‘Yes’

and much more...

For more info:

https://www.graytmedia.com/

https://www.linkedin.com/in/kengrayjr/

https://www.instagram.com/graytmedia/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

View Details

Samuel is the founder of CRO Gurus, A Shopify expert agency helping D2C eCommerce merchants maximize their sales from their current traffic.

Samuel has been a consultant for some of Shopify’s largest online stores with years of experience growing eCommerce stores.

In this conversation, we dived deep into tactics, cool hacks, and secrets that Samuel uses in order to increase the conversion rate and Lifetime value in the stores he optimizes

Topics Covered:

-How should the optimization approaches differ between small and big companies?

-How to optimize your store even if you don’t have a lot of traffic

-Website speed optimization- Best practices
-How to use Google Analytics custom alerts

-Using soft conversions

-Shopify Checkout conversion killers
-Email flows you must use in order to increase the LTV of your customers

And much more...

For more info:

Ecommerce Tips Pdf

https://www.youtube.com/c/SamuelLarsen

https://www.linkedin.com/in/samuel-larsen/

www.crogurus.com

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

View Details

Raul is the Chief Advocate at ReferralCandy.
ReferralCandy gets you more customers by incentivizing referrals.

Think of it as word-of-mouth marketing on steroids

Topics Covered:

-What’s the difference between word of mouth and referral marketing?

-How to incentivize your customers to share your product with their friends and family

-What to expect from your referral program?

-Common mistakes store owners should avoid when launching their referral program

-How Referral candy works
And much more..

Special offer for our podcast listeners:

http://try.referralcandy.com/podcastFollow Referral candy:@referralcandy (IG and twitter)

https://www.referralcandy.com/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

View Details

Most businesses are born from the skill, creativity and experience of a passionate person who develops a high value product or offer for many, but often die because they only whisper the availability of that offer to a few!

Meredith Kallaher helps business owners develop and implement marketing strategies that expand their reach and explode their sales! She helps them locate their target audience and then effectively communicate the value of their business to them and move prospects quickly along their customer journeys to sales!

Topics Covered:
-The iOS update and it’s implications on Facebook ads

-Building an audience using the FB Video views objective

-How to build a lead magnet and what you should do with the emails you’ve acquired

-A cool CPM arbitrage that can be done before the Holiday season

And much more…

For more info:

https://www.meredithkallaher.com/ecomxfactor

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Shannon Kelly is UX designer & CRO strategist with 15+ years of experience working on the web. From working in e-commerce, email advertising, digital marketing agencies and more, she’s gained insights working with companies, big and small, on how to optimize their lead gen marketing funnels, while keeping UX top of mind.

This conversation was a crash course in form optimization, which is a topic that is very overlooked.

Topics Covered:
-How to optimize your checkout form to get more conversions
-Common mistakes people do with their pop-ups
-Optimizing your forms for mobile vs optimizing for desktop
-The difference between a good looking funnel to a funnel that works
-Usability testing
and much more…

Contact Shannon:https://www.linkedin.com/in/shannonmkelly

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

View Details

David is a serial entrepreneur with a wide portfolio of online businesses.

David has a portfolio of startups including
Upcoach (a platform for coaches), LTVplus (Modern Business Process Outsourcing) TaskDrive (Sales Development) Shortlist.io (SEO Agency), 50saas (Laravel app Marketplace) and his passion project Managing Happiness (Peak Performance Group Coaching).

He is also the host of the HowWeSolve show.

Our conversation was super interesting and pretty broad.

Some of the topics covered:

-How to turn customers to advocates

-How to form the right company culture for you ecom biz

-Core values and their importance in running a business

-Advice for playing the long term game

And much more...

For more info:David’s Website:henzel.com

World-Class Customer Service Outsourcing for Ecommerce Brands:
https://www.ltvplus.com/

howwesolve.com

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

John Horn is the CEO of Stub Group, a digital advertising agency, Premiere Google Ads Partner. He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and convert more leads, get more e-commerce sales, and grow revenue.

Topics Covered:

-Google analytics best practices

-Easy wins any store owner can implement in his reporting

-Chat & Call tracking

-Latest Ecommerce trends

And Much more...

StubGroup offers a free marketing evaluation via their website, https://stubgroup.com/.

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

In this noisy digital world, you can’t break through the noise,
Instead, you need to get in on the conversation where your ideal customers are already listening.

As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach.

He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing.

An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.

Topics Covered:

-How to use podcast as a tool for getting more traffic

-How to be a great podcast guest

-Trends in the podcast world

-Story telling

And much more.

For more info:

https://interviewvalet.com/ecomxfactor/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Ever wondered how it feels to sell a product that costs $100,000?

Well, Alex Alfieri from Butter lane Antiques knows how it feels.
Butter Lane Antiques is a unique ecommerce store that sells antique, one of a kind jewels.

Topics Covered:
-How to sell high ticket jewelry
-What’s unique about Butter lane antique and what is the lifecycle of their product, from trade to customer
-Why does Alex believe a personal touch is so important especially when selling high ticket
-Real, Genuine scarcity and its effects on sales
And much more…

For more info:

https://www.butterlaneantiques.com/
https://www.instagram.com/_butterlaneantiques/

Mentioned during the conversation:

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Quinn Zeda is the Founder & CEO of Conversion Crimes.
A platform for gaining insights and increasing your website's performance using usability testing.

Usability testing is an overlooked tool that every store owner should use.
Especially store owners that don’t have a lot of traffic and can’t run split tests.

Quinn’s company, Conversion Crimes is offering an affordable and easy way to start running usability tests..

Topics Covered:

1) What is usability testing?

2) Common misconceptions about usability testing?

3) Pros and Cons of usability vs split testing

4) How usability testing is different from Heatmaps and watching session recordings

5) What to expect from your usability testing
And much more...

For more info:

conversioncrimes.com/scout

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

View Details

Antonio Boccanfuso, Founder & Chief Content Strategist Hoski Media.

Hoski Media was founded in 2018 with the purpose of offering superior video content that brands and sells for the web. Hoski media help E-Commerce brands tell their story creatively through content. A one stop shop for video and web design that offers original creatives, fast delivery and great results.

Topics Covered:

-How to create better ads

-Long form vs Short form Ads

-Video repurposing for stories

-Different ads layout

-How to get better testimonials
And much more…

For more info:

https://www.hoskimedia.com/

https://www.instagram.com/hoskimedia/?hl=en

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Jono Farrington is an eCommerce SEO expert. He is the founder of the agency called EcomXSEO, working with Shopify clients around the world, and also created an extensive course about Shopify SEO.

Topics Covered:
-The four pillars of Ecommerce SEO: On page, Off page, Technical SEO and Content Creation

-How can SEO increase your profits

-Common SEO mistakes ecommerce store owners do

-Benchmarks and setting the right expectations for your SEO efforts
And much more...

For more info:

Ecommerce SEO Course- https://ecomxseo.com/shopifyx-seo-v2-2/

https://ecomxseo.com

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 6

View Details

Maila is the CEO of Wild Cactus, a marketing studio for lifestyle brands who want to make more sales through email, SMS & Messenger Marketing.

Topics Covered:

-Which segments you should create for BFCM

-How to utilise surveys and gift cards to increase your sales

-How to schedule your emails: pre-launch, during BFCM and post BFCM

-a cool trick Maila is using in order to engage buyers

and much more...

For more info:

https://wildcactus.studio/freebie

www.wildcactus.studio

https://wildcactus.studio/2021/08/07/what-ios15-means-for-email-marketing-and-ways-to-adapt/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Kyle Brady is a Google Discover optimization consultant and founder of Drivin’ & Vibin’, an industry-leading consumer news site in the RV and camping niche. He and his wife ditched the 9 to 5 grind to become full-time RVers and in the process, Kyle became an expert at amplifying content to increase brand awareness and revenue and he’s here today to share some of his secrets.

Topics Covered:
-The difference between optimizing for Google search engine pages results and Google Discover
-How to do a keyword research
-Building an SEO content creation team
-Best SEO tools and plugins
And much more…

For more info:

kylebrady.com
drivinvibin.com
https://www.linkedin.com/in/bradyseo/

Mentioned during the conversation:

https://www.semrush.com/

THE GOOGLE DISCOVER ROADMAP

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Our guest today, Kyle Roof is an SEO expert.

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. Kyle is also the co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics.

Topics Covered:

-How people think Google works vs how it actually works

-The basic best practices to giving your content the best chance of ranking quickly

-How Kyle won an SEO competition using his secret method
and so much more..

For more info:

https://app.pageoptimizer.pro/#/register?affiliateCode=BGQR15YP. This coupon code ECOMXF will give 15% OFF POP Agency Monthly Plan

https://www.linkedin.com/in/kyle-roof-seo/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Launching a business isn’t easy, but protecting it can be.

Robert Wright is an E-commerce and online business Attorney who is an expert in helping entrepreneurs protect their personal assets, bulletproof their brand, and weaponize their works of authorship.

Topics Covered:
-What are the common legal mistakes you might be doing
-How to build your business with the exit sale in mind
-The difference between trademarks, copy rights, patents

And much more…

For more info:

www.superherolegal.com

https://www.facebook.com/robert.wright.12764

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Jacob Landis, The owner of the ad company Jacob LE, works with a variety of ecom companies, helping them increase profitability and scale their companies with paid ads.

Topics Covered:

-Secret options for retargeting people who have opted out of tracking.

-How to create UTMs and how to use Naming conventions for your campaigns

-How to use Facebook automated rules

-Optimizing your ads using different Facebook bid types

-Mindset tips and realistic expectations for your Facebook ads

And much more...

For more info:Youtube- https://www.youtube.com/c/JacobLE/featuredhttps://jacob-le.com/

Free course:
https://jacob-le.com/fb-0-to-launch/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Our guests today are John and Graham from Addition.

Small and medium businesses aren't getting the accountancy service they truly needed. Overpriced fees. DIY bookkeeping. No business insights. Not to mention the old way of keeping receipts in a box, the archaic systems and complete lack of business support.

Topics Covered:
-Accounting advice for store owners
-The benefits of having a CFO
-Common money related mistakes store owners make and how to avoid them
And much more…

For more info:

https://www.additionfinance.co/

https://www.instagram.com/addition.finance/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Jeremy is a Leadership Coach, Consultant and Speaker who helps Soloprenueres start and grow businesses through his company, Torisk Pro Advisors. Jeremy is a serial entrepreneur himself as well as an Author, who’s book Labor To Leadership discusses the power of a driven mindset and illustrates how important it is to understand how all of the elements of a business impact each other.

Topics Covered:

-Mindset shifts every leader should make

-How Jeremy built his business after bankruptcy

-Advice for people who are just starting out

And much more…

For more info:

LaborToLeadership.com

JeremyTorisk.com

LinkedIn.com/jeremytorisk

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of B2B SaaS company, CloudSponge.

Together with his team, Jay has helped thousands of e-commerce businesses optimize their word-of-mouth sales since 2010. With a unique blend of tech expertise and soft skills, Jay is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales.

Topics Covered:

-How important are Referrals

-Referrals best practices

-The solution Jay and his team are providing and it’s great ROI

And much more…

For more info:

Link to the workbook:

https://www.cloudsponge.com/ecomxf

Learn about our the Better Sharing plugins:

https://www.cloudsponge.com/better-sharing/e-commerce/

**
Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Wow, this conversation with Kathleen was really interesting and it exposed a huge pain that ecommerce store owners have.
That I must admit, I wasn’t even aware of.

Kathleen Booth is the Chief Marketing Officer at clean.io, where she's on a mission to help ecommerce brands grow profits and make smarter marketing decisions by improving the effectiveness of their discount strategies.

Discount chrome extensions are eating out profits of store owners and affiliates and this is something that has to be taken care of.

During our conversation Kathleen shared insights about:
-How platforms and affiliates are exploiting discount codes
-Discounts codes strategies to minimizing risks
-How clean.io can help store owners in saving a lot of money
and much more...

Connect with Kathleen and check out Clean.io:
www.clean.io
https://www.linkedin.com/in/kathleenslatterybooth/

Check out the EcomXFactor Youtube Channel:
https://tinyurl.com/EcomXFactor-YT
Check out the EcomXFactor Facebook group:
https://www.facebook.com/groups/EcomXFactor

If you enjoy the podcast, would you please consider leaving
a short review on Apple Podcasts/iTunes?
It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

View Details

Today's guest is Kyle Sanders.

Entrepreneur, endurance athlete, and father of three.
This talk was quite unique since we talked about morals, values, the importance of money, and other philosophical questions.

Topics we talked about:
-Why he started running Ultra marathons and why is being an entrepreneur is like being a long-distance runner
-The importance of discipline and humility
-Common misconceptions about leadership, money, what’s important…

And much more…

Connect With Kyle:
Website:https://www.legacyonpurposepodcast.com/
IG:https://www.instagram.com/legacyonpurpose/ FB:https://www.facebook.com/LegacyonPurposePodcast

View Details

Today's guest is Abbi Perets.

Abbi Perets is a copywriter with 20 years of experience working with some of the biggest brands in the world.

She’s passionate about writing email sequences and sales pages that help people get their courses, services, and products in front of the people who need them most.

Topics we talked about:
-How to write better copy by understanding your customers
-What has changed in the world of copywriting in the last 20 yrs
-Tips and tricks to become more effective and productive with your copywriting
And much more…

Connect With Abbi:
Website: www.successfulfreelancemom.com
IG: @abbiperets
Facebook: www.facebook.com/groups/writingmomconference/

View Details

If you’re not experimenting in your business, this episode is for you.
This episode was like a crash course in experimentation and split testing.

Our guest today was Jonny Longden.
Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands.
During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company.

In this episode we dived deep into the concepts of Split testing, why are they important, how to conduct split tests and experiments, the pitfalls that need to be avoided when experimenting, and much more.

Connect with Jonny:
https://www.journeyfurther.com/
https://www.linkedin.com/in/jonnylongden

View Details

If you’re having problems with having too many hats and scaling your business, this episode would definitely inspire you.

Today's guest is Lucas Caneda a professional rugby player and entrepreneur.

In this episode, we talked about:
-Combining different aspects in life
-Trying to find and follow your passion
-How Lucas and his team are rebranding a French Rugby team: gaining followers, creating a token, empowering the athletes
And much more…

Connect with Lucas:

Linkedin: https://www.linkedin.com/in/lucas-caneda-9a8195141/
Sarlet Rugby IG: https://www.instagram.com/sarlatrugby/
Websites:
https://uniqornincubator.com/
https://challengerx.io/

View Details

Today's guest is Dan Kleinman.

After selling his eCommerce store Dan realized that eCommerce store owners are in need of better content and a better system to recruiting brand ambassadors.

So he decided to launch Bambasaddors. Which is a service that helps eCommerce store owners in getting more user-generated content.

In this podcast, we talked about brand ambassadors, the importance of social proof, and much more.

Connect with Dan:
Linkedin: https://www.linkedin.com/in/kleinmandan/
Website: https://bambassadors.com/

View Details

If you’re anything like me, you never know how to choose your wine.

And you’re probably not alone.

and Nicolas, our guest today is looking to solve this.

Nicolas is a serial entrepreneur with several successful start-ups under his belt.

His current venture is Palate Club, a machine learning solution that matches wines with a user’s unique taste.
On top of the matching solution are an app and an e-commerce platform.

In this conversation, we covered different topics, such as:
How did Nicolas come up with this idea?
What positions did Nicolas Hire first?
Personalization opportunities in the food & beverage industry
The role of CEO in a startup
and much more...

Connect with Nicolas: Twitter: @mendi Email: nicolas@palateclub.com

Palate Club on the web: www.palateclub.com Palate Club on iOS: https://apps.apple.com/us/app/palate-club-wine-tasting-app/id1387419259 Palate Club on Android: https://play.google.com/store/apps/detailsid=com.palateclub&hl=fr≷=US

View Details

Today's guest is Jeff Mendelson, the host of the One Big Tip Podcast. Jeff also runs a full-service digital marketing agency where he helps startups and businesses increase their profits.

We talked about:
-How to choose your projects
-How to hire
-How to make sure you have the right expectations
-What is the special thing Jeff does in order to create a real connection with his team members
And much more…

Connect with Jeff:
Website: https://jeffmendelson.com/
Linkedin: https://www.linkedin.com/in/jeffmendelson/
Podcast: https://jeffmendelson.com/onebigtip/

View Details

Today’s guest is Chase Clymer

Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions.

He is also the host of Honest Ecommerce, a weekly podcast with actionable advice to increase their sales and grow their business.

We talked about:
-Page speed importance
-How to design your store correctly, what should you have in your nav bar
-Best practices for improving Conversions rates and AOV
And much more...

Website: http://honestecommerce.co/
Website: http://electriceye.io/
Twitter: https://twitter.com/chaseclymer
Youtube:https://www.youtube.com/channel/UCoIDYbz6QemLNgDWbj-7kTA

View Details

Andrya is the founder of Vox Verba an AI-based solution that Transforms your customer's own words into sales copy.

-How to use customers reviews to generate great copy
-How to be more customer-centric
-How using Idioms can boost your conversion rates
-How every store owner can use Vox Verba and their AI-based solution to gain insights about their customers and much more…

Connect with Andrya:
Website: Voxverba.com
IG: VoxVerba
Promo code: EcomXF20

View Details

Today’s guest is Monica M. Bijoux.

Monica M. Bijoux is an award-nominated founder and CEO of DECIDE TO MOVE, LLC, where she uses her decades of experience as a business strategist to help high achievers and veterans become entrepreneurs by taking their ideas and turning them into a thriving and successful business so they can have financial freedom and live a life of purpose.

Monica is an international bestselling author, podcast host, international speaker, and licensed psychotherapist in the military.

She has also created a personalized systematic strategy using her 12-step model, DECIDE TO MOVE, which focuses on transformation, transition, growth, and development to help her clients obtain financial freedom and live a life of purpose.

In this episode we talked about:
-How to become more productive
-Why being selfish with your time can be a good thing
-Common mindset issues Monica is encountering among her clients
and much more...

Connect with Monica-

Web: https://decidetomove.com
LinkedIn: https://www.linkedin.com/in/monica-m-bijoux
IG: https://www.instagram.com/decide.to.move
FB: https://www.facebook.com/decidetomove
Linktree: https://linktr.ee/decidetomove

View Details

In today's episode, we had with us David Emmons.
He is the Owner of Artist Marketing Formula, a company that helps artists and other small specialty business owners utilize
the power of the internet and social media marketing to sell online and set up a sustainable online future. David has spent many years going to art fairs selling his copper and stained glass sculptures. And he did that up until a few years ago
when he started doing research on how to successfully (and sustainably) sell your work online. He now teaches others how to have this same online success.

Connect with David via his website: artistmarketingformula.com
or by email: dave7vt@gmail.com

Topics discussed:
-How artists can start an online business and sell online
-How to use Facebook lives to leverage your social media presence
-The importance of videos in your marketing efforts
-Page loading speed and funnel optimization
-Productivity tips for entrepreneurs
And much more...

View Details

In this episode, we had Meg Coffey as our guest.

Social media and digital marketing strategist Meg Coffey is a trainer, lecturer, media commentator, award-winning entrepreneur, and regular on Australia’s business speaking circuit.

Topics Covered:

-Why you should focus on quality over quantity

-How to find your tone of voice and why it matters

-How to 'touch' your customers :)

-Using Pop-culture in order to stand out

-How to Vet influencers

And much more...

Connect with Meg:

https://meg.social/

https://coffeyandtea.com/

https://twitter.com/TexanMeg

https://www.linkedin.com/in/megcoffey

View Details

Today we had Ryan Lunka as our guest.
Ryan is the co-founder and CEO of Blended Edge, helping software teams deliver integrations faster, easier, and more cost-effectively.

Topics covered in this episode:
-What are integrations?
-What are the different types of APIs?
-How can an e-commerce store owner know when he needs to upgrade his tech stack?

Connect with Ryan Lunka:blendededge.com
@ryanlunka on Twitter
/in/ryanlunka on LinkedIn

View Details

Today’s guest is Ashley K Deluca.
Ashley is an email marketing expert that believes in keeping email marketing simple.

In this episode we covered a lot of interesting stuff that are related to email marketing:
-Deliverability issues

-Tips for better headlines

-Is the money really in the list?

-How to segment your audience

-Email Split Testing

And much more..

Connect with Ashley:
https://ashleykdeluca.com/
Podcast-https://ashleykdeluca.com/podcast/
Facebook group- https://www.facebook.com/groups/ashleykdeluca/

View Details

Hi Everybody,
In Today’s episode, we had with us Nick Disabato.

Nick is a very experienced UX/UI expert that helps Shopify plus store increase their profits.

In today’s episode we talked about:
-Usability tests to optimize your conversion rates and CLTV
-Split Testing your store pages
-How and why you should be customer-centric
-Why brands should prioritize Customers LTV over Conversion rates
and much more...

Connect with Nick:

https://draft.nu/
https://nickd.org/
Book:https://cadence.cc/

View Details

Hi Everybody,
In Today’s episode, we had with us Neil Twa

Neil and his partner helped their clients in selling over $100M+ a year in private label sales on Amazon FBA.

Neil has vast experience in anything related to Amazon and Ecommerce.
From private labeling, FBA, selling stores etc.

In today’s episode we talked about:
-The life cycle of an eCommerce product
-Common mistakes store owners do
-Why you should build your eCommerce store with the exit in mind
-How to operate in a data-driven way and much more

Connect with Neil:

http://linkedin.com/in/neiltwa

https://www.facebook.com/neiltwa/

Sixleaf.com

View Details

Hi Everybody,
In Today’s episode we had with us Nelson Tressler

Nelson Tressler is the author of the book called The Unlucky Sperm Club.

Murder, rape, extreme poverty, abuse, and being the center of the biggest trial ever to hit his small town were waiting for Nelson upon his birth. Rather than falling victim to his hardships, he used them to fuel his life purpose and turn despair into life complete with a loving family and a multimillion-dollar business empire.

Nelson Tressler is also the founder of a goals-setting and achieving app called IGotSmarter which we talked about during the call.

In today’s episode we talked about:
-How to set the right goals
-The Victim mindset vs. The Winner Mindset
-How “Failures” can become learning experiences
And much more...

Connect with Nelson:

https://www.linkedin.com/in/nelson-tressler-75876590/
App: https://igotsmarter.com/

View Details

Hi Everybody,
In Todays' episode we had with us Yoni Mazor
Yoni is the COO & Co-Founder of GETIDA.

He began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally.

GETIDA specializes in eCommerce discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with billions of dollars of transactions managed annually.

In today’s episode we talked about:
-What differentiates successful ecom store owners from those who fail

-How to pivot from selling online to creating a service that helps other sellers

-How to make sure you keep on growing

-The importance of learning and improving your skill sets

And much more

Connect with Yoni:

LinkedIn: https://www.linkedin.com/in/yoni-mazor-b204a274/
Podcast: https://getida.com/resources/podcast/
Website: https://getida.com/

View Details

Hi Everybody,
In today’s episode, we had with us Rocky Romanella.
Rocky is an Author and Founder and CEO of 3 Sixty Management Services.

In today’s episode we talked about:
-What it takes to be a great business leader
-3 questions that Rocky used in order to gain more clarity
-How to prioritize your tasks
-How to evaluate your customers' satisfaction

and much more...

Connect with Rocky:

https://tightenthelugnuts.com/
linkedin.com/in/rockyromanella
FaceBook: 3 Sixty Management Services
Twitter: 3SIXTY Management@3sixtymgt
Instagram: 3 Sixty Management Services

View Details

Hi Everybody,

In Today’s episode we had with us, Jessica Ross.
Jessica is a well-known publicist, actress, and reporter.

Jessica appeared in popular films, TV shows, and magazines and also has also managed the PR of many well-known celebrities.

In today’s episode we talked about:
-Why publicity and social media are important for launching an e-commerce store
-What are the common misconceptions about PR
-When should a brand start thinking about PR
-Should a business do PR in-house or should they hire an agency and much more...

Connect with Jessica:

Facebook: https://www.facebook.com/jessicaross2018/ Twitter: https://twitter.com/jessicaross19 IG: https://www.instagram.com/jessicarossofficial/
Imdb:https://www.imdb.com.me/jessicaross

View Details

We are so happy to have with us today, Jason Wright on the EcomXFactor Podcast.

Jason is an author, entrepreneur, consultant, and digital marketing architect with a passion for helping other startups and small businesses with their sales funnels. Jason prides himself on his ability to connect with people and speak to them in a language they understand.

In this episode, Yaron and Jason covered a lot of amazing stuff about the importance of having the discipline and being consistent in your business, list size VS quality, building and automating lists efficiently, and other automations that can be very beneficial for store owners and entrepreneurs.

Without further ado, here’s Yaron and Jason! And if you like what you hear, please rate, review and subscribe on Apple Podcasts, Spotify, and all major streaming apps.

Connect with Jason Wright:

Intentionally Inspirational - https://intentionallyinspirational.com

Funnel Building For Profit: Learn How To Build Complete Sales Funnels - https://www.facebook.com/groups/funnelbuildingforprofit

Books Mentioned on the Episode

Think and Grow Rich
Rich Dad, Poor Dad
How to Win Friends and Influence People

Apps and Tools Mentioned on the Episode

Klaviyo
Lucky Orange
Active Campaign

Show Bullets

(00:00:41) What is Intentionally Inspirational all about? What do you guys do and who do you serve?

(00:02:50) What are the benefits of using Active Campaign?

(00:10: 20) Frontend vs Backend profitability

(11:04:00) How often do you send newsletters, giveaways and promotions if you don’t hire an agency?

(12:34:00) - Does the size of the list matter?

(00:14:39) - What about list health? How do you manage and keep your list healthy?

(00:15:47) - What about some split testing? How important are split testing on emails?

(00:17:42) - Short-form vs Long-form content on emails

(00:19:31) - Why consistency matters more than content

(00:20:05) - How do you utilize SMS?

(00:22:05) - Sending SMS to customers and driving them to a calling center

(00:24:07) - Email as a foundation regardless of someone’s age

(00:25:11) - Oher automations that can be very beneficial for store owners and entrepreneurs.

(00:27:05) - How people underutilize Google Analytics’s heatmap

(00:28:04) - Viewing session recordings using Lucky Orange

(00:28:56) - Building and automating lists efficiently

(00:32:31) - Jason’s secret in producing more than consuming

(00:33:32) - Why consistency is very important

(00:36:06) - Is thinking too far ahead good for your business?

(00:41:12) - Book and App recommendations from Jason

(00:42:38) - Jason’s favourite quote

(00:43:38) - Jason’s contact details

View Details

We are so happy to have with us today, Jay Williams on the podcast.

Jay helps businessmen and entrepreneurs who feel like they are capable of so much more but know something inside of them is holding them back. Jay is also a Motivational Maps Practitioner.

In this episode, Yaron and Jay talked about Having a Motivation Map and how it is great for understanding your teams, what motivates them, retaining staff, and recruiting new team members to make sure they are a fit for your organization.

Yaron and Jay also covered the importance of coaching, how to start a side hustle even if you come back home tired and with low energy after your 9 to 5, how to find peers that can lift you up and much more.

Here’s Yaron and Jay! And if you like what you hear, please rate, review and subscribe to the on Apple Podcasts, Spotify and all major streaming apps.

(00:02:11) - Introduction and Background

(00:09:34) - How Jay started coaching Men to 10X their lives

(00:11:50) - The Motivational Map explained

(00:16:08) - The Growth Motivators

(00:17:51) - The Achievement Motivators

(00:22:40) - The Relationship Motivators

(00:23:55) - The Friend Motivators

(00:39:15) - What attributes does a Good Coach have?

(00:43:00) - Case Study

(00:53:17) - How to start a side hustle even if you come back home tired and with low energy after your 9 to 5

(00:50:57) - Jay shares why he plans his day the night before

(00:55:23) - How do you find good peers?

(00:59:36) - Jay’s recommended books

(01:00:00) - What is a quote that you live by?

(01:01:00) - Jay’s recommended books and apps

(01:04:00) - How to get in touch with Jay

Guest contact details:

Connect with Jay Williams:

http://www.masklessmen.com/

https://www.facebook.com/jaymwilliamstv/

Books Mentioned on the Episode

Atomic Habits by James Clear
The Five Love Languages by Gary Chapman
Building A Story Brand by Donald A. Miller
Starting With Why by Simon Sinek

Apps Mentioned on the Episode

Fabulous
Fit Mind
State: Breathing

View Details

Today, we have with us Zach Radford, he is the proud owner of Profitable ads (profitableads.com).

Zach and his team have been able to help their clients generate $40 million in eCom sales in the last 12 months. Using Empathy, Psychology, and Paid Advertising!

Yaron and Zach took a deep dive about Ecommerce Conversion Rates, Understanding your customers and running profitable ads.

So enjoy, and have your pen and notebook ready because this episode is filled with gold nuggets and If you apply them... you too will see the great results you’re after with paid ads!

Okay here’s Yaron and Zach and do us a favor - subscribe, rate, and review us on Apple Podcasts and all other major podcasting apps.

Show Bullets:

(00:10:25) How did you convince them to trust you?

(00:12:30) Did you use a program for SMS and Messenger?

(00:14:19) How do you create a buyer persona?

(00:16:26) Demographics of those who don’t want to buy

(00:18:59) Empathy Path

(00:22:39) Market Thinking vs Market Seeing Exercise

(00:30:11) Page Structuring

(00:32:22) Trust in the Business

(00:32:55) Retargeting (as first step) and Cross-Selling

(00:34:03) Do you use only Facebook Ads or you have other platforms?

(00:35:15) How do you approach YouTube Ads? How are they different from Facebook?

(00:39:00) How do you get the users to generate the content?

(00:40:33) What is your take regarding what Platform to use and how to distribute them?

(00:42:25) Data Gathering and Data Analytics

(00:45:01) Guidelines for Campaign Budget Optimization

(00:48:23) Do you use Manual Biddings?

(00:49:25) Do you recommend any powerful tool that you use lately?

(00:51:15) What did you do regarding AD Fatigue?

(00:52:32) What do you suggest or any important tips for store owners who just started or drop shippers that you wish you knew when you just started?

(00:58:37) Where can people find you or contact you?

Guest contact details:

Connect with Zach Radford:

Zach's Agency-http://profitableads.com/

Linkedin- https://www.linkedin.com/in/zachradford

Zach's email- zach@profitableads.com

View Details

We're super pumped today to have with us, Tim Swart on the podcast.

Tim Swart is an Email Marketing Specialist and Funnel Strategist who helps entrepreneurs grow their online businesses.

Over the past year, Tim has generated $1M+ for his clients, using “Dynamic Emails.” and different funnels

Yaron and Tim covered a lot of practical advice about copywriting, email marketing and quiz funnels which is a very very interesting topic with a lot of potential.

It's something Yaron has been testing for a while now and is showing really awesome results.

So enjoy, if you like what you hear, please rate, review and subscribe and have a great day!

Books Mentioned on the Episode:

Breakthrough Advertising By Eugene M. Schwartz
All Marketers Tell Stories by Seth Godin
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
Book by Dan Kennedy

Guest contact details:

Website: https://launchpadcopy.com

LinkedIn: https://www.linkedin.com/in/timswart1

Create Quiz Funnels & Grow Your Business: https://www.leadshook.com?aff=86

Questions / Bullets (timestamps to be finalized when mp3 file is approved)

00:04:28 - What is done for you?
00:05:06 Did you have like a mentor? How did you learn?
00:09:07 Did you create any template or rules or just improved your framework?
00:13:45 Russel Bronson Books
00:15:07 What do you think is the common mistake that solopreneurs or any entrepreneurs do?
00:21:35 What tactical methods do you use in order to better understand the customer?
00:28:52 Lead Magnet
00:30:42 Do you use any specific tool for quizzes?
00:32:50 How many questions do you think the quiz should be?
00:34:00 Do you set the Facebook Pixel to fire a certain amount of questions?
00:44:01 How do you decide to build a quiz?
00:47:52 Any other books that you’ve read lately that really helped?
00:50:00 What would be your number one tip for those marketers starting up?

View Details

Thanks for joining us today for another exciting episode of the EcomXFactor Podcast. In this episode, Yaron is interviewing Roxana-Maria Grigore - Founder of Masters Who Care.

Roxana has more than 15 years of experience, partnering with startup founders, IT & Business managers, and daring leaders to leverage the Agile mindset to achieve better business results and business agility.

Yaron and Roxana covered a lot of useful and practical advice about hiring the right people, delegating and prioritizing tasks, how to become a better business leader, and much more.

Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts and all major podcasting apps.

Guest contact details:

Website: https://www.masterswhocare.com/
LinkedIn: https://www.linkedin.com/company/masterswhocare/
Instagram: https://www.instagram.com/masterswhocare/
Twitter: https://twitter.com/MastersWhoCare
Facebook: https://www.facebook.com/MastersWhoCare

Podcast Bullets

(00:05:21) What are the challenges that you often see when you help solopreneurs or startup founders?
(00:08:28) The common mistakes entrepreneurs make when hiring people
(00:15:28) What is the correct process in hiring the right people?
(00:22:12) The Importance of setting a Trial Period
(00:24:00) Happiness in doing each task
(00:25:32) The possible consequences of not hiring properly and skipping the onboarding process.
(00:28:10) What is the best framework that you suggest working with?
(00:31:36) What is Scrum? What is the difference between Scrum, Waterfall, and Lean Management?
(00:34:27) Once we adapted to scrum, how is our day to day going to look like?
(00:49:20) How do you make sure that you learn from mistakes and you do hold people or hold yourself accountable to your actions and learn from mistakes? Any framework tips regarding this?
(00:50:46) What other quick wins do you suggest?
(00:53:31) What good resources can you suggest people read that will give them good knowledge?
(00:56:16) Roxana’s website and contact information

View Details

We’re very happy to have a special guest on the podcast. In this episode, Yaron is interviewing Nick Shucet - Founder and CEO of Romans Tide and the Arbitrage Blueprint.

Yaron and Nick talked about systemizing processes and procedures in order to increase productivity. They’ve also covered retail and online arbitrage, hiring people outside your expertise, delegating tasks, and tips on running multiple businesses.

If you feel like you’re not productive enough, and you want to improve on being more efficient in handling your team, then you will love this episode.

Thanks again for tuning in and if you like this episode, please subscribe, rate, and review us on Apple Podcasts - we’re available on all major podcasting apps too! Oh, and tell your friends as well. Help us spread the word.

Guest contact details:

Romans Tide - https://romanstide.com/

The Arbitrage Blueprint - http://thearbitrageblueprint.com/

Linkedin - https://www.linkedin.com/in/nshucet/

Questions / Bullets

00:03:00 - Project Management Tools
00:07:44 - How do you decide whether you should create a process or not?
00:12:20 - Tips when hiring people outside of your expertise and the importance of knowing the KPIs in auditing the quality of your employees.
00:17:02 - Self Accountability on Tasks
00:18:09 - Should you consider having a Coach or Personal Assistant to have self-accountability?
00:23:35 - What are some of your biggest mistakes on business lately
00:25:12 - Consider paying staff on a commissioned-based basis?
00:30:49 - Can you do a split test on Amazon?
00:31:23 - What is Retail Arbitrage?
00:34:38 - Why Retail Arbitrage in Amazon and not buy in-store?
00:38:25 - How do you efficiently manage your schedule?
00:42:38 - Rocketbook (a great tool for writing notes)
00:44:20 - Final words and tips + motivational video or quotes that Nick believes in

View Details

Buckle up for a new exciting episode of the EcomXFactor Podcast, the one and only podcast made to bring you the best and most updated Digital Marketing hacks and tips!

Today, Yaron is interviewing Paige Poutiainen - Founder of The Impact Copywriter.

Paige helps thriving businesses sell more of their products through the help of sales funnels and conversion copywriting.

In this episode, Yaron and Paige talked about effective copywriting, customer motivations, the common misconceptions about copywriting, proven persuasion frameworks, and why copywriting is really not just about writing.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.

Guest contact details:

Websites:

The Impact Copywriter: https://theimpactcopywriter.com

The Sales Funnel Shop: https://thesalesfunnelshop.com

Instagram: https://www.instagram.com/

FB Page: https://www.facebook.com/theimpactcopywriter

Youtube: https://www.youtube.com/channel/UCpasGlF73GgEp0ygz8bZXSA

Show Bullets:

(00:02:22) Paige’s copywriting journey and background story
(00:04:56) Why is writing only a small part of copywriting?
(00:05:11) Paige explains why customer research is important to understand why people buy
(00:07:03) Using customer product reviews to your advantage
(00:11:20) What’s next once you start writing and some common mistakes people make when they’re writing?
(00:13:03) Proven Persuasion Frameworks (PAS and AIDA)
(00:14:42) Is the copywriting process the same across different types of assets like ads, sales pages or emails?
(00:18:15) Any really good resources or mentors that you have followed recently?
(00:19:27) What favorite quote do you live by? Any special habits you do in order to get motivated?
(00:21:33) Any books you’d like to recommend?
(00:24:01) Paige’s contact details

View Details

We’re super stoked to have a special guest on the podcast. Today, Yaron is interviewing Eric Dickmann - Founder of The Five Echelon Group. Eric works with clients to help them build business strategies and marketing programs for increasing brand awareness and product demand.

In this episode, Yaron and Eric discussed the common misconceptions about Inbound Marketing and outbound marketing, the importance of building a solid network foundation before starting an entrepreneurial journey, why everyone should delegate tasks, and making consistent efforts in implementing your marketing strategy.

If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.

Guest contact details:

You can go to Eric's website at fiveechelon.com

LinkedIn: https://www.linkedin.com/in/edickmann/

Twitter: https://twitter.com/edickmann

Bullets

(00:04:32) What are some common misconceptions that you hear about inbound marketing?
(00:08:21) Common mistakes people do regarding content creation and inbound marketing
(00:10:36) Any tools you can suggest for people to use in order to be more consistent and help them be more effective in their marketing efforts?
(00:13:49) What other pieces of advice for marketers who would like to start building their business and get organized?
(00:17:13) Any good books you can recommend to the audience? Yaron and Eric shared a few books that are full of wisdom and practical advice that helps us thrive in many aspects in life.
(00:20:14) Eric stresses the importance of building a strong foundation and connecting with like-minded people

View Details

You’re listening to the EcomXFactor Podcast, the show that brings you the best and most updated Digital Marketing hacks and tips!

Today’s episode is exciting because Yaron is interviewing Nathan Hirsch - CEO and founder of Outsource school, an online platform that teaches entrepreneurs how to hire virtual assistants and build virtual teams while scaling

Nathan recently sold his company Freeeup which is an online marketplace for hiring pre-qualified virtual assistants.

In this episode, Yaron and Nathan talked about many topics related to hiring and building your team. From the importance of the Onboarding Process to how to fully maximize the support you get from your VAs, and most common mistakes every entrepreneur should try to avoid when hiring freelancers.

Yaron and Nathan shared some awesome tips to make your life as a business owner easier.

If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.

View Details

In today’s episode, Yaron has Dave Miz as his guest. Dave has been designing websites and sales pages for years, but the one thing he realized that had a massive impact on his bottom line was his emails.

After 20 years of success in direct response internet marketing, Dave founded his marketing agency, The Email Experience.

In this episode, Yaron and Dave talked about how understanding your customers play an important role in your Ecommerce business as well as the magic formula in making your emails right.

Yaron and Dave also covered survey utilization, the client-onboarding process, why incentivizing your customers is important, and if you’re a store owner, how should you prepare for Black Friday and Cyber Monday? All that, and many more.

If you like what you hear today, please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email yaron@ecomxf.com. Let us know what you wanna hear next on the EcomXFactor Podcast.

View Details

In today's episode, we have with us, Matt Tanguay. Matt helps 7-8 figure eCommerce stores increase their conversions by improving their user experience.

Matt has a lot of experience and knowledge and is also running a very cool community which is called Ecom Convert.

In this podcast episode, we talked about User experience, conversion rate best practices, and a lot of stuff every drop shipper or store owner should test. Pop-ups, Checkout optimization, recommended platforms, crucial UX elements, and common mistakes store owners do.

Please subscribe, rate, and review our podcast in Apple Podcasts and invite your friends to tune-in as well! Help us spread the word.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email yaron@ecomxf.com

Thank you.

Yaron Been

View Details

We get asked a lot about which platform is better for building a store - WooCommerce or Shopify? In this episode, we're going to share a comparison between the two leading e-commerce platforms available today based on:

Costs
Ease of use
Supported payment gateways
Ease of scaling
Support options
And much more...

Please subscribe, rate, and review our podcast in iTunes and invite your friends to tune-in as well! Help us spread the word.

Check out our Blog and Youtube page for more awesome content.

If you have any questions, please email yaron@ecomxf.com

Thank you.

Yaron Been

View Details

Welcome to the first episode of the EcomXFactor Podcast! Thanks for tuning in!

Wondering how you can build or scale your Ecommerce store and learn updated Digital Marketing practices and hacks that Google doesn't share in their groups and profiles? Do you want to boost your productivity and efficiently perform Task Management, Delegation, and many more? Then this is the show for you.

We will share best practices about everything Ecommerce and Productivity such as conversion rates, Facebook Marketing, Google and Youtube Ads, Copywriting, Outsourcing, Delegating, Prioritizing, and many more. Our focus is on action items and practical stuff you can utilize and implement. You'll also hear from different guests who will talk about various topics on how to run a successful business.

Please subscribe, rate, and review our podcast in iTunes and invite your friends to tune-in as well! Help us spread the word.

Check out our Blog and Youtube page for more awesome content:

https://ecomxf.com/recommended-resources/

https://www.youtube.com/channel/UCuCwMz8aMJBFfhDnYicfdjg

If you have any questions, please email yaron@ecomxf.com

Thank you.

Yaron Been

The EcomXFactor Podcast: Ecommerce, Funnels & CRO: Recent Episodes

Yaron Been