The Chirofunnel Podcast: Recent Episodes
Chad Woolner
Welcome to the Chirofunnel Podcast! Here we will discuss strategies for helping you make transformational breakthroughs both personally and in your chiropractic practice. We cover topics ranging from marketing, self-improvement, personal & business development, and optimizing your overall performance. Our mission is to provide chiropractors with the motivation, inspiration, strategies and tactics to help them become successful.
On today's episode my good friend Sam Carlson and I share a powerful marketing principle that can help you generate the attention you need to stand out, share your message and grow a thriving practice or online business.
On today's episode my good friend Sam Carlson and I discuss a simple approach to lead generation that can help create far greater stability to your practice.
On today's episode I dive deep into how to use webinars to get more new patients and/or create a successful online business or virtual practice.
On today's episode I get super tactical and share a framework that you can use to help you close more cases. If you struggle with "selling" and/or you find that too many of your patients decline your care recommendations then listen to this episode and we'll teach you how to get way better at this.
On today's episode I share a really important concept that most docs really need to understand if they are going to achieve any degree of success in practice and in life. This is unfortunately something that many (if not most) have completely backwards.
On today's episode of the Chirofunnel Podcast I discuss some thoughts with my good friend Sam Carlson about creating a stable, profitable practice in 2021 and beyond.
On today's episode we somewhat continue our discussion on simplified functional medicine by discussing some things to consider with regard to creating or adding a virtual / telemedicine component to your practice. For more info on our program you can check out a free training at www.SimplifiedFunctionalMedicine.com
On today's episode we continue our series on Simplified Functional Medicine. To find out more you can check out our free training at www.SimplifiedFunctionalMedicine.com
On this episode of the Chirofunnel Podcast we continue our series on Simplified Functional Medicine. Specifically in this episode we discuss many of the financial aspects of this model. We share an overview of the costs associated with running this type of program along with the financial opportunity.
On today's episode we continue sharing more about the brand new Simplified Functional Medicine Program that we are launching soon.
On this episode of the Chirofunnel Podcast I reveal something really exciting that I've been working on behind the scenes for this past year. This project is something that I believe will be an incredible opportunity for docs.
On today's episode of the Chirofunnel Podcast we dive into all things relationships with my good friends Paul and Stacey Martino with Relationship University. They are some AMAZING people doing incredible things for all types of relationships. Now for some docs, they might be wondering "what does this have to do with marketing, funnels, or chiropractic practice?" The short answer: EVERYTHING! On this episode we'll dive deep with Paul and Stacey and uncover how relationships literally hold the key to your success with your marketing, your practice, and of course your relationships with your family, your spouse, your team, your patients and everyone else.
To learn more about what Paul and Stacey are doing you can check out their podcast here: https://martinopodcast.com/
And to check out their 14-day Relationship Boost program, you can check that out here: https://14dayboost.com/get-access-14
On today's episode I share a REALLY FUNNY but important story about a prank that my wife and I pulled today. I also talk about Russell Brunson's new book that you can pre-order here.
On Part 4 of the Back to the Basics Marketing Crash Course Audio Series, I share "The Universal Marketing Framework". This is SUPER IMPORTANT! Knowing this and being able to utilize it in your marketing efforts will make all the difference in the world!
On Part 3 of our Back to Basics Marketing Crash Course Audio series, we discuss a critical piece of your marketing, "The Big Domino". Knowing this will not only help you better communicate to your audience but also better help to set you apart and improve your positioning.
On Part 2 of the Back to the Basics Audio series we dive deep into knowing your market and doing your homework. This is an essential foundational piece of your marketing. If you don't really know the "Who", the "Where" and the "What" of your audience then your marketing is going to be less effective at best, and at worst, it's going to suffer. So I want to show you how to identify and answer some of these key questions to better help you in your marketing efforts.
I am launching a brand new audio series on the podcast I am calling "BACK TO THE BASICS" The purpose of this new series is simple: To help serve you at a higher level. I want to help you gain a far deeper and greater understanding of basic marketing principles to empower you to better serve your communities, reach more people and ultimately create greater abundance in your practice and in your life. All that I would ask in return from you is that you would simply share this with other docs that you feel could benefit. Fair enough?
On today's episode we're going to be discussing some practical ways that you can help strengthen your practice against the challenges facing it during the big Corona Virus scare.
On today's episode we discuss wealth creation secrets with my good friend and financial expert Garrett Gunderson.
To learn more about Garrett and what he's doing to help chiropractors create more financial freedom in their lives, you can:
Check out his Youtube channel here.
To find out more about working with the Wealth Factory team, go here.
To check out Garrett's new book "Budgeting Sucks", go here.
On today's episode of the Chirofunnel Podcast I share some jaw-dropping statistics on podcasting that will hopefully open your eyes as to the opportunity that is just waiting for you.
Today's episode is brought to you by the Chirofunnel M.A.P. Event.
To learn more and apply go here:
http://www.chirofunnels.com/application-page
On today's episode I share some straight forward strategies and tactics for getting more personal injury patients into your chiropractic practice.
On today's episode I share somewhat of a funny story about what every chiropractor can learn from the Girl Scouts when it comes to marketing. When it comes to marketing, you gotta hand it to them, the Girls Scouts organization have got it figured out - Especially when it comes to this particular story.
On today's episode I share some thoughts on my recent trip to Vegas speaking at the Parker Seminar. It was AMAZING and so much fun!
About today's show sponsor: Ergoflex technologies' Knee on TracUnit.
About The Knee on Trac:
Designed to treat knee pain 5 Treatment Protocols Treat up to 10 knee pain patients per hour Small Footprint Staff Easily Trained Great Internal Referral Source To learn more you can check them out here: https://ergoflextechnologies.com/ergo-flex-home
On today's episode we announce something really exciting: The Patient Stream Platform is officially here! You can check it out at www.MyPatientStream.com
On today's episode I am sharing news about a major change that is going to happening in the not too distant future that will alter the way online marketing is done. It's something that Google is doing that will have a massive impact on a lot of marketers out there - And much like the saying "some see a problem in every opportunity, others see an opportunity in every problem", I'm hoping to provide you with a way to see the opportunities that will most definitely be presenting themselves to you with this change.
On today's episode I share some simple but profound lessons that every chiropractor can learn from the recent Conor McGregor Vs. Cowboy Cerrone fight.
On today's episode I wanted to share an important book that every chiropractor should read. It will help to give you some key insights as to what makes the very most successful business able to stand the test of time. Check it out.
On today's episode of the Chirofunnel Podcast, I interview my good friend and mentor, Dr. Sunny Gill as he dispenses some magic and wisdom to help you grow your practice!
To learn more about what Dr. Sunny does, you can check him out here:
www.DailyPracticeProfits.com
Or you can email him directly at DrGill@DailyPracticeProfits.com
On today's episode I wanted to share a brand new funnel with you that I think you are going to absolutely LOVE! This came about somewhat spontaneously but I am excited to begin using this on a regular basis in our practice.
On today's episode my good friend Sam Carlson and I dive deep on the principles of psychology and persuasion that will help you to be far more successful with getting more patients to accept your care plan recommendations.
On today's episode of the Chirofunnel Podcast I share some thoughts continuing somewhat on the same Q & A session from last episode. What I share on this episode are my thoughts on how I recommend selling weight loss. I hope this helps you out in your practice and your efforts to begin incorporating or continue selling weight loss.
On today's episode I answer a question from a doc regarding dinner funnels to get more people to your dinner talks. I get super nitty gritty and tactical on this episode so be sure to listen in as I share some of my best secrets!
On today's episode I thought we'd dive a bit deeper on the subject of Mission, Vision and Purpose. I also wanted to share with you what we created for our clinic Mission, Vision and Purpose. Hopefully this gives you some ideas for creating your own.
On today's episode of the Chirofunnel Podcast I interview my good friend Jake Leslie who is the head funnel designer at Clickfunnels. Jake has designed funnels for the best of the best including Tony Robbins, Dean Graziosi, Grant Cardone and more. He shares some simple but powerful strategies for design and layout of your funnels to make them more effective.
On today's episode of the Chirofunnel Podcast we do another segment of "Phone a Friend" and call my good friend Dr. Josh Wagner and discuss his new book "You Deserve It" along with some other simple but powerful patient communication strategies that will dramatically help you to grow your practice.
To learn more about what he's doing you can check him out here:
www.DrJoshWagner.com
www.PatientMastery.com
On today's episode I interview my good friend Kevin Anson. You may not know him but I'm fairly certain you've seen his work. He has done AMAZING videos and video ads for Russell Brunson and Clickfunnels, Brendan Burchard, Dean Graziosi and more! He is a straight up NINJA when it comes to video, and on this episode we're able to pick his brain and find out some strategies for making more effective video ads for your marketing and your funnels.
Resources from this episode:
www.KevinAnson.com
https://m.facebook.com/groups/videoboss
www.MarketingMagicTricks.com
On today's episode we share some powerful insights on how to prepare for success in 2020 and beyond. If you're looking to not only set goals for the upcoming new year but more importantly achieve those goals then you need to listen to this episode.
On today's episode I discuss the strategy of using virtual summits to create strategic relationships, improve your positioning and ultimately grow your practice. I share another segment of "phone a friend" and have an awesome discussion with my good friend Dr. Mark Wade. If you'd like to learn more about Virtual Summits you can check him his Viral Summits Facebook group here. Or you can check out Virtual Summit Software here.
On today's episode I share something very special. We are just weeks away from launching what I am calling the single greatest new patient system for chiropractors. I know that is a very BIG and very BOLD claim, but the exciting thing is that it's true. Check out this episode to find out what it's all about.
On today's episode of the Chirofunnel Podcast, I share a review of one of the very best books Chiropractors can read in preparing for 2020. I share my insights and thoughts on Brendan Burchard's book "High Performance Habits". You can purchase a copy here.
On today's episode I share a funny story to hopefully drive home an extremely important principle and strategy when it comes to building successful funnels. Understanding this concept can dramatically improve your results with online funnels and marketing in general.
On today's episode of the Chirofunnel Podcast we introduce a brand new segment called "Q & A". We received a great question from Dr. Brett Murdock. He asked "How do I increase my patient retention?" If you'e wondered that same question, this episode provides a solid framework that you can use to help not only increase patient retention but also help you expand your overall practice mission, vision and purpose. Check it out!
On today's episode of the Chirofunnel Podcast, we have my good friends Dr. Matt Ogle and Sam Carlson on to discuss the importance of culture and how that plays a HUGE role in building long-term success in your practice. This was an AWESOME episode and we discussed some really important concepts that can help you in several ways in your practice. Don't miss this episode!
On today's episode of the Chirofunnel Podcast I phone a friend, Roberto Monaco and we discuss strategies for improving public speaking skills and HE, like me helps to dispel one of most common myths regarding public speaking that it's "something you're born with" - NOT TRUE. He provides some awesome insights on how it's actually a skill that can be learned and honed. So, if you're looking to improve your public speaking skills, Roberto is the go-to expert in this arena. This was a really fun episode and I think you're going to LOVE it!
To learn more about Roberto, check out his company here:
https://chirospeaking.com/
On today's episode of the Chirofunnel Podcast I discuss some ideas on entrepreneurship and risk with my good friend Sam Carlson. To be an entrepreneur is to assume an inherent level of risk. Hopefully this episode can share some insights and strategies for helping you to mitigate unnecessary risks and to better assess them, but ultimately to help give you the courage needed to take necessary risks.
On today's episode I share another segment of "phone a friend" and give my good friend Dr. Matt Loop a call. He shares some brilliant insights on effectively using social media to market your chiropractic practice. He has some really cool stuff going on so if you'd like to learn more you can check out more here:
http://dcincome.com/blog/total-immersion-day/
If you're interested in attending the The Ultimate Caribbean Adventure Mastermind, you can learn more here.
On today's episode I thought I would get pretty raw and real with you and share some practical thoughts on depression and other negative emotions. I believe I'm not alone when I say that being an entrepreneur can be difficult. It can be a struggle and can bring about some pretty negative experiences at times. I wanted to share with you some of the strategies that I've used over the years that have helped me to manage some of these emotions and ultimately work through them. I hope this helps!
On today's episode of the Chirofunnel Podcast I bring on my good friend Chris Burfield and we discuss some really fun stuff. Make sure to listen to our conversation because we dive deep into some great concepts that docs need to know and understand! This was a great episode!
On today's episode I am joined with my good friend and business partner, Dr. Buddy Allen. We share our thoughts on podcasting as a new patient acquisition strategy as well as a solid networking strategy with other local healthcare professionals and a way to dramatically improve your positioning.
We use our podcast The Health Fundamentals as a way to improve our local authority and to help provide high quality content to our community and patient base.
On today's episode I "Phone a Friend" and call my good friend Dr. Stephen Franson. He recently released a new book "The Remarkable Practice: The Definitive Guide To Building a Thriving Chiropractic Business" and he shares his expertise and insight on creating a stable, scalable, sellable practice. This was a GREAT interview, so don't miss it! If you'd like to learn more about Dr. Stephen Franson and what he's doing, you can check out more here:
To Purchase Your Copy of The Remarkable Practice Book go here.
To learn more about Dr. Franson's programs go here.
If you're interested in attending one of his upcoming seminars, his next one is January 10-11, 2020. You can check it out here.
On today's episode we discuss an important topic. Are webinars dead? There's been a lot of talk about this from various sources. Some say that webinars no longer work. Well, I'm going to weigh in on this topic and share from my experience what I believe the answer is.
On today's episode of the Chirofunnel Podcast, I interview a good friend of mine, Mareo McCracken about his expertise on leveraging LinkedIn. He shares some simple steps for creating powerful connections that you can use to help gain greater exposure, build a following and even get featured on various platforms such as inc, Forbes, and Huffington Post. If you want to follow Mareo and learn more about him you can follow him here:
https://www.linkedin.com/in/mareomccracken/
On today's episode I share another segment of "Phone a Friend" and I interview one of today's top Youtube experts, my good friend Jase Bennett who has a Youtube channel "The Ohana Adventure" that has nearly 3 MILLION SUBSCRIBERS!!! So on this episode I decided to pick his brain and see what it takes to build a MASSIVE following on Youtube. Tune in, because he share some AWESOME, SIMPLE, ACTIONABLE strategies that you can immediately use.
To follow what Jase is doing you can check him out here:
The Ohana Adventure Youtube Channel
Follow Jase Bennett on Instagram
Subscribe to the Decode Podcast
On today's episode of the Chirofunnel Podcast, I discuss an easy approach to content creation. I introduce, for the FIRST time EVER, a new segment of the show I call "Phone a Friend" and I have my good friend, Dr. Jason Deitch share with us some tools that he has created to help make coming up with content a heck of a lot easier for docs.
To learn more about what Dr. Jason is doing. You can check his programs out here:
https://tribebldr.com/
http://unmarketclass.com/
On today's episode I share some thoughts on timing. Specifically, I discuss how "when" you begin to incorporate funnels into your overall marketing strategy plays a big role in your success. Based on my own experience, there is a proper timing of things, and before you can begin using funnels, you first need 2 critical things in place. That's what I teach on this episode of the Chirofunnel Podcast.
On today's episode my good friend Sam Carlson and I discuss a bunch of different things revolving around funnels, marketing, offers and more!
On today's episode I wanted to share something really cool with you. Far too often funnels simply don't hit they way we hope. As much as we would love to see our funnels crush it 100% of the time, that's simply not reality. In fact, more often then not, they don't get the results we hope for. But... When our funnels do work, I wanted to share a way to maximize the output from them through a strategy I call "Funnel Stacking".
On today's episode I wanted to get really tactical with you and show you a simple approach to help you improve your overall ad performance when driving traffic to your funnels.
Today's episode is an extremely important one. Recently I learned of a tragedy that one of our fellow chiropractors experienced. Dr. Matt Accurso lost his wife during childbirth. I wanted to do whatever I could to provide as much love and support to him during this difficult time. So here's what I came up with: If you will donate to his Gofundme page, I'll provide you with 3 of my best courses for FREE! Fair enough? Please help by going to www.ChirofunnelSecrets.com/Matt
On today's episode I discuss an important concept that will help docs in a major way! It's about taking massive action but perhaps not in the way you might think. Listen in and see how this might help you be more decisive and less passive in your marketing, your business, your goals, your content creation and more!
On today's episode I wanted to share with you a POWERFUL insight I had this morning about how the current Jeopardy champion can teach us about dominating our respective markets.
On today's episode we discuss an important question when it comes to growing your business. Should you hire a virtual assistant? Some of you might be asking the question, "What's a virtual assistant?" Well, that is what we discuss in detail on today's episode.
On today's episode of the Chirofunnel Podcast I share a powerful strategy for helping to strengthen belief. When it comes to selling care plans, creating an effective ROF, presentation, dinner talk or funnel belief is EVERYTHING! Using P.I.N.s is an extremely effective way to not only help to create stronger belief but also to build rapport and trust.
On today's episode I thought I would share a quick recap of our latest Chirofunnel MAP event. If you're interested in checking out our next event go to www.Chirofunnels.com/MAP
On today's episode we continue our discussion about finding the right tool or funnel for the job. Again, as we shared on the previous episodes, the success of your funnel will be directly associated with whether or not you have the correct funnel for the specific goal or objective you're looking to accomplish. There are a wide variety of funnel types and while a certain funnel might work incredibly well for one objective, it might not work at all for others. Understanding this concept will in and of itself dramatically help you to get better results with your funnels.
On today's episode we pick up where we left off and discuss more in detail about using the right funnel for the job. It obviously depends upon what your goals are but ultimately, your results will vary largely based on what funnel you use for your specific goals. Some funnels will work better than others and that's what I'll be discussing.
On today's episode I wanted to share some thoughts on using the right tool (or funnel) for the job. The success of your funnels will be largely determined by how you use them. Understanding how to use the right funnel for the specific task or objective you're hoping to accomplish is absolutely critical. On this episode I share how to determine the right funnel for the right situation.
On today's episode I wanted to share with you an epiphany that I had of sorts. This morning I was given a burst of clarity in terms of our overall content marketing strategy for our clinic. I hope this helps you gain greater clarity and focus in your clinic marketing strategy.
On today's episode of the Chirofunnel Podcast I share some thoughts on an important principle that will help chiropractors not only in practice but in other areas of life as well.
On today's episode I share a way to simplify the process for figuring out how to fix problems in your funnels. It's not just a matter of finding out "what" the problem is but more importantly "where" the problem is.
On the next few episodes I thought I'd share some content from my new show "The Five Minute Funnel Fix". On this episode I share my thoughts on the What, How and Why of offers. At the end of the day, content makes all the difference!
On today's episode of the Chirofunnel Podcast I share my thoughts on whether or not chiropractors should hire an ad agency or not. I get questions from docs all the time one way or another about ad agencies. Should I hire an ad agency or not? Well, the answer somewhat depends....
On today's episode I wanted to share a really powerful lesson that I learned from sending over half a million emails this past year. There was a very clear pattern that I was able to see that will help you in your marketing and with your funnels.
On today's episode of the Chirofunnel Podcast I share some thoughts on my experience with the podcast and which episode I believe is my favorite. I also reveal the winner of a fabulous prize!
Episode 200 is next!!!! What should I do??? The best suggestion will win a fabulous prize!
I had a revelation or breakthrough of sorts with a simple system that will help you dramatically grow your practice. I call "The BIG 3". The coolest part about this system is that it's simple but will be highly effective in helping you reach more people in your community. I hope this gets you excited!
I think this is perhaps one of the most misunderstood concepts within the chiropractic profession and with entrepreneurs in general. Playing the long game, the real way, is one of the most important principles of success that every chiropractic needs to know.
So, my wife and I started watching a new show called "The Curse of Oak Island". It's newer reality show about an alleged buried treasure on a small island off the coast of Nova Scotia. It's been a lot of fun watching it and I have seen some pretty powerful parallels from this show that pertain to success in practice and with our funnel building efforts.
If you want better results with your funnels, more fun in your marketing, and a far better way to measure your impact and results, then this episode is for you. On today's episode I share with you a concept that will better help you in terms of long-term vision and goal setting for your practice and will give you more objective measures to use besides just your typical "PVA", "Collections", "New Patients", etc. Not that there is anything wrong with these, it's just that these metrics alone don't tell the whole story. Position Ascension and the Position Ascension Loop helps provide a far more complete picture.
On today's episode of the Chirofunnel Podcast I share some of the reason's why 2018 was an extremely difficult year for me. I get pretty raw, real, transparent and vulnerable. I'm not doing this as some sort of gimmick, but rather to show docs that I am not immune the same challenges we all face on a day to day basis. I hope this helps you out somehow, some way...
On today's episode I'm going live from Russell Brunson's house for a special 4th of July edition of the Chirofunnel Podcast! I wanted to share some thoughts with you on some pretty interesting insights that I had this morning regarding this special holiday!
On today's episode I wanted to share a quote with you that I firmly believe explains EXACTLY why we as a profession still struggle to gain mainstream acceptance. It's probably not what you think it is.
On today's episode I share some more insights and recap day 2 of the 2 CCX coaching event here in Boise. There was one quote in particular that was very profound that I wanted to share with you. I genuinely believe that the minute a chiropractor truly understands this quote, their business will change forever for the good.
On today's episode I wanted to share an experience that I had from a recent marketing/coaching event I attended here in Boise. It was amazing. I learned a ton of great information and solidified a lot of important foundational principles in marketing and funnel building. BUT, something pretty crazy happened that I wanted to share with you on this episode of the Chirofunnel Podcast!
On today's episode I wanted to share with you an experience I had this past weekend while hanging out with Russell Brunson. He shared a story with me that every chiropractor needs to hear. This story holds a powerful truth regarding how you price your services and what that says to your prospects, patients and community.
On today's episode I thought I would share a powerful insight I gained from all the recent fuss about the whole Yanni, Laurel test that's been floating around social media the past few weeks. Not sure what I'm talking about? Just Google "Yanni Laurel Test" and you'll see what I'm referring to. As crazy as it sounds there is something powerful that every chiropractor can learn about effective funnels and care plan acceptance from this. I wanted to share that with you as I know it can help!
This past weekend I attended a small concert here in Boise. I got to see one of my favorite bands, Tycho. Haven't heard of them? Well, you're not alone. They're a somewhat obscure, instrumental band...But they are AWESOME! On today's episode of the Chirofunnel podcast I share what this all has to do with growing your chiropractic practice.
On today's episode we're going to share with you the often overlooked step in your funnel that can make a HUGE difference in getting more leads to come in as new patients into your clinic. The best part is that it's super simple!
On today's episode I share one of the great secrets to success in practice and in life. M.I.A. is at the heart of every great chiropractor, entrepreneur, and chirofunnel expert.
On today's episode I wanted to share with you an experience I had yesterday being on Jury Duty. I learned a very powerful lesson while I was there that I wanted to share with you.
On today's episode I felt the need to get pretty raw and real with you all. I share some personal challenges and how this relates to the need for more chiropractors to stand up and be the experts they were meant to be.
On today's episode I share with you a simple BUT powerful strategy for increasing the connection with you audience and ultimately increasing your close % at dinner talks, workshops, and ROFs. ANY chiropractic can do this, it isn't difficult at all, it simply requires a little conscious effort.
On today's episode I share some thoughts on a concept I first learned from a book I recently read by Daniel Pink "To Sell Is Human". In this book he shares some awesome insights on modern selling. Specifically he shares a concept he refers to as irritation vs. agitation that I believe holds the key to better, more effective funnels.
On today's episode I wanted to share with you some thoughts regarding costs per acquisition of leads and new patients. I hope that this gives you somewhat of a paradigm shift that ultimately helps you increase both the quantity and quality of your new patients.
On this episode of the Chirofunnel Podcast I wanted to share with you what I believe to be one of the greatest secrets to getting prospects to show up. So, whether you're doing dinner talks, lunch workshops, running new patient funnels, webinars or whatever, this episode will help you. What good are funnels if prospects don't show up?! You won't get too many new patients from dinner talks if no one shows up to your dinner talks, right? So, how do we get more people to show? That's what I share with you on today's episode!
On today's episode I wanted to share with you a quick recap of our first Chirofunnel M.A.P. Event. It was AMAZING! We had so much fun and learned a TON. I wanted to further share with you something really important about what all the participants at this event had in common...It holds one of the great secrets to success!
On today's episode I share my thoughts on what we can expect from 2018 in regards to marketing, funnels and general chiropractic practice success. I discuss both general trends and more specific tactics that you can implement to ensure the best results with your funnels and marketing in 2018.