Business of Advice: Recent Episodes
Cody Foster
If there’s a topic that can help you become a better business owner, we’ll tackle it on The Business of Advice podcast. Join innovative thought leaders, bestselling authors and revolutionary executives for chats that will inspire, challenge and stretch you.
Dr. Benjamin Hardy, organizational psychologist and author of "10x Is Easier Than 2x," explains the science behind scaling a business. In this episode of The Business of Advice with Cody Foster podcast, Benjamin breaks down the mindset shifts, business frameworks and leadership decisions that help owners scale faster.
You'll learn:
· Why a true 10x goal forces you to make better decisions than a safe 2x target
· Why considering "who, not how," is critical for delegation and scaling your business
· How The Scaling Framework™ helps businesses grow faster
If you want to grow your business, simplify your strategy and stop getting stuck in the gap between where you are and where you want to be, this conversation is packed with insight.
Want to scale your business 10x in three years or less?Scaling.com – Reach out to Benjamin and his team and get the strategies, systems and support to help turn your vision into a reality, pushing your business far beyond what you thought possible.
Market swings aren't a sign of a failing plan — they're your greatest opportunity to prove your value and grow your firm. In this episode of The Business of Advice with Cody Foster podcast, AE Wealth Management Chief Investment Officer Ben Sullivan reveals how top advisors use market uncertainty as an advantage. If you want to elevate your service model and start attracting more high net worth clients, this episode can help.
You'll learn how to:
· Use the Three P's: Align your people, process and product to attract and serve high net worth families.
· "Own the Bus": Use this powerful analogy to explain the massive tax and control benefits of direct indexing.
· Leverage Needs vs. Wants: Navigate the mindset shift to move toward managing more wealth and delivering on complex expectations.
Connect with the AE Wealth Management team:
AEWealthManagement.com — Get in contact with a team that can help you turn market volatility into client confidence and build enduring relationships with high net worth families.
Are you unknowingly putting a ceiling on your business growth? It turns out that leadership development might be your greatest form of insurance against the unknown. In this episode of the Business of Advice with Cody Foster podcast, author and leadership development coach Mac Lake reveals the strategies advisors can use to unleash their team's potential. Mac unpacks why clinging to control is the No. 1 threat to your growth — and how you can break through it. If you're serious about scaling your business and securing your future, you can't afford to miss these vital insights.
In this episode, you'll learn how to:
- Scale Beyond You: Transform your team with powerful, actionable mentoring techniques that boost performance fast.
- Break the Bottle: Spot the three warning signs that you're the bottleneck in your business.
- Succeed on Autopilot: Build a leadership pipeline that drives consistent results — even when you step away.
Multiply Without LimitsDon't wait for your circumstances to force a change. Take control of your business's future now. Check out Mac Lake's YouTube channel for insights on intentional leadership, team development and driving sustainable business growth.
Connect with Mac: MacLakeOnline.com – Get the tools and frameworks you need to scale your firm. Visit today to start building your leadership pipeline and empowering your team.
Instagram (@maclake24) – Follow Mac for behind-the-scenes leadership lessons, real stories and exclusive strategies to improve your team.
The sales landscape has moved from "buyer beware" to "seller beware." In this must-watch episode of the Business of Advice with Cody Foster podcast, bestselling author and human behavior professional Daniel Pink examines the new ABCs of selling — attunement, buoyancy and clarity. He explains how these qualities are changing the game for financial advisors and business leaders everywhere. If you want to grow as a leader and build deeper, more meaningful relationships with your clients, this episode is the place to start.
In this episode, you'll learn how to:
• Motivate Your Team: True team motivation relies on autonomy, mastery and purpose instead of traditional carrots and sticks.
• Reject Rejection: Bounce back from client rejections using interrogative self-talk.
• Drive Action: Leverage "fresh starts" and strategic endings to build momentum and inspire action.
Dig into the Science of Motivation
Ready to upgrade your work and life? Check out Daniel Pink's YouTube channel for quick, science-backed tips on everything from timing your coffee break to motivating your team.
Connect with Daniel:
DanPink.com – Get insights on creativity, motivation and the human condition — all built to challenge your thinking and upgrade your life.
How do you build a business that truly thrives? You start by finding people who care deeply about your mission.
In our latest episode, Dave Ramsey shares his hard-earned wisdom on how to build a culture of passionate, growth-oriented leaders. If you want to scale your business, you need a team that refuses to settle.
Dave describes three powerful principles every business owner needs to hear:
· Build a purpose-driven team: Focus on bringing together people who are deeply committed to your mission and always looking for ways to elevate their impact.
· Prioritize personal growth: Encourage continuous improvement, so your team is equipped to serve customers better — and deliver greater value.
· Demand honesty: Create a culture where open, truthful feedback is encouraged, helping everyone stay accountable and focused on shared goals. As Dave says, "Having people in your life who will tell you the truth is invaluable."
Fan the Flames of Incredible Growth
Dive deeper into the principles of team building and business growth with Dave Ramsey's 2025 book "Build a Business You Love" — a practical guide packed with 30+ years of experience to help you lead and grow your business with purpose.
Connect with Dave:
· RamseySolutions.com/Business – Explore tested strategies to help scale your company, improve team performance and build a healthier workplace.
· EntreLeadership – Access tailored coaching, training and resources to lead with intention and drive growth.
Is your definition of wealth limiting your potential? In this episode, Cody Foster welcomes Sahil Bloom, author of "The 5 Types of Wealth," to challenge the misconception that happiness lies in your next achievement. Sahil shares how true prosperity requires a portfolio that includes time, social, mental and physical well-being — alongside financial success.
In this episode, you'll learn:
- The 5 Types of Wealth: Sahil's framework for evaluating success beyond the balance sheet.
- The 'Arrival Fallacy': Why achieving your next revenue target won't bring fulfillment — and how to find joy in the climb instead.
- Align Actions & Priorities: How to stop "optimizing the life out of your life," and focus on what truly matters.
Build a Life of True Wealth
Ready to design your life with intention? Pick up your copy of Sahil's book, "The 5 Types of Wealth," and start building a portfolio that goes beyond the balance sheet.
Connect with Sahil: SahilBloom.com – Join 800,000+ subscribers for insights on growth and business. WildRoman.com – Discover Sahil's clean, natural skincare line to complement your daily routine.
What happens to us when AI can perform tasks faster and cheaper than ever before? In this episode, Cody Foster welcomes Zack Kass, former head of Go-to-Market at OpenAI and author of "The Next Renaissance," to discuss how leaders can navigate the shifting technological landscape and share his perspective on AI technology's promises — and pitfalls.
In this episode, you'll hear Zack's insights on:
- Going From Millions to Billions: Get an inside look at Zack's journey at OpenAI and the key leadership principles that helped scale the company.
- The New Premium: Discover how to stand out in a tech-saturated world by investing in real-world community experiences.
- The Next Renaissance: Learn how to foster agency, personal responsibility and hope in both your team and clients as technology transforms the landscape.
Dive Deeper Into AI With Zack KassReady to explore the future of AI and human potential? Get your copy of Zack's bestselling book, "The Next Renaissance," and discover how to lead in a rapidly changing world.
Connect with Zack: Website: ZackKass.com – Explore insights on AI, technology and innovation.
Substack: substack.com/@zackkass – Deep dives into AI trends and future tech.
Instagram: @zack.kass.ai – AI updates and behind-the-scenes content.
How do you keep the fire alive after decades of success, especially when comfort starts to feel like the easier option? In this episode, Advisors Excel Founders Cody Foster and David Callanan pull back the curtain on the six most critical lessons they learned during 2025. If you are looking to break through a plateau, this conversation is your blueprint for the next level.
In this episode, you'll learn:
· The A-B-C Trap: How to identify Arrogance, Bureaucracy and Complacency in your business before these silent killers stifle your growth.
· Ecosystem Investing: Why intimate human experiences are the new content strategy that beats algorithms every time.
· The "Last Time" Philosophy: A perspective shift on the fleeting nature of opportunities in work, family and life itself. Approach your interactions and tasks with greater intention and appreciation.
Did you know that over half of consumers now expect their financial advisor to have a visible online presence? If you aren't building trust online, you're leaving money on the table. In this episode, we welcome back Rory Vaden, co-founder of Brand Builders Group and a leading expert in personal brand strategy. Rory reveals eye-opening data from a national study showing that 74% of Americans are more likely to trust a professional with a personal brand — and what that means for you.
In this episode, you'll learn:
· The "1+1+1+1" Formula: How to eliminate split focus by narrowing down to one audience, one problem, one message and one business model.
· Service-Centered Selling: Why shifting your mindset from "winning sales" to "serving people" creates a framework where you can never lose.
· The "Content Diamond" Strategy: A strategy to create a month's worth of content from a single video.
Grow Your Influence With Rory Vaden
Ready to build your personal brand? Turn your reputation into revenue and receive a free audiobook by visiting FreeBrandCall.com/rv.
Connect with Rory:
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Instagram: @roryvaden
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Facebook: @rorywvaden
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YouTube: @RoryVadenYT
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LinkedIn: Rory Vaden, MBA CSP CPAE
Learn More About Brand Builders Group by visiting BrandBuildersGroup.com.
AI is here, and it's changing everything. But how can you use it to not just keep up — but stand out? In this episode of the Business of Advice podcast, marketing visionary Jay Baer returns to reveal how financial advisors can thrive in the age of AI. From freeing up your time to creating unforgettable client experiences, Jay's got the insights you need to stay ahead of the curve.
In this episode, you'll discover:
· Why you've got just 18 months to outpace your competition with AI.
· How to use AI to free up 25% of your time and focus on what really matters — your clients.
· Simple ways to turn everyday interactions into moments your clients will never forget.
Unlock More With Jay Baer
Jay Baer is a leading expert in using AI to transform customer experiences and drive results.
Ready for more game-changing insights? Explore his work and get inspired by visiting JayBaer.com and following him on social media.
Instagram & X (Twitter) Handle: @jaybaer
YouTube Handle: Jay Baer
Ever wonder how some creators go viral overnight — and use that attention to build relationships? In this episode, Cody talks with Hilary Billings, the co-founder and CEO of Attentioneers Agency who grew her TikTok account from 0 to 400,000 followers in just 40 days and amassed over a billion organic views. Hilary shares her formula for creating content that grabs attention, engages and builds trust with your audience. Whether you're new to content creation or looking to amplify your existing strategy, this episode provides the blueprint for standing out in a crowded digital world.
In this episode, you'll discover:
· The three essential components every video needs in the first three seconds.
· Why organic, iPhone-shot content often outperforms polished studio videos.
· Actionable strategies to make financial topics engaging and shareable.
Ready to stop the scroll?
Download the free Viral Content Blueprint and get 40 proven hooks, time-saving tactics and ChatGPT prompts to start creating content that converts today.
Get Your Free Blueprint: https://www.attentioneers.com/advisors
Connect with Hillary on social media: Instagram: @hilary_billings TikTok: @hilarybillings
What does it take to build a business that inspires thousands to conquer their perceived limits? In this episode, Cody Foster sits down with Marc Hodulich, co-founder of the groundbreaking endurance event 29029, to uncover the strategies that transformed a simple challenge into a thriving community. Marc pulls back the curtain on how he built a powerful, supportive community from the ground up — and the leadership principles that guided him through the monumental decision to sell and then buy back his business. You'll gain actionable insights on:
· Building a brand with soul
· Creating an environment of abundance
· What it means to "put something big on your calendar that scares you"
Listen now to learn ways to apply these powerful lessons on grit, community and fulfillment to your own business and life.
How do you build a billion-dollar business portfolio and an even richer life? Jesse Itzler, a serial entrepreneur and adventurer, joins the Business of Advice podcast to share his unique journey and life philosophies. From starting as a rapper to founding and selling successful businesses like Marquis Jet and Zico Coconut Water, Jesse emphasizes the power of innovation, storytelling and authenticity in building impactful ventures. He highlights how his lack of industry experience became a strength, allowing him to approach challenges with fresh perspectives.
Jesse also delves into his life philosophy, focusing on maximizing experiences and creating a "life resumé." He'll share how his "Big Ass Calendar" system encourages intentional living by scheduling both major and mini adventures to ensure a fulfilling life.
You'll learn more about:
· The value of doing things differently to stand out in competitive industries
· The role of grit and resilience in personal and professional growth
· The importance of investing in health, with a focus on mindful eating and rest
· Building a strong community through care, consistency and overdelivering on expectations
Can the principles that save a marriage also revolutionize your business and leadership? In this episode, Cody sits down with Kevin Bailey, a former Fortune 500 executive who traded the corporate ladder for a calling to restore relationships. As the co-founder of Reverence Restored, Kevin shares his incredible journey from the brink of divorce to rebuilding his marriage and turning his "mess into a message." For driven entrepreneurs and financial advisors, the line between ambition and burnout is thin. Kevin offers a raw, honest look at how his intense focus on work nearly cost him everything — and the lessons he learned that are directly applicable to leading a successful business without sacrificing what matters most.
In this episode, you'll learn:
· What the "Four R's of Reconciliation" are
· The importance of setting boundaries in maintaining a work-life balance
· Lessons learned in marriage that translate to the business world
· A practical framework for couples to strengthen their relationship
If you're looking to enhance your leadership skills AND build a more fulfilling life, this is an episode you can't afford to miss.
Get a front-row seat as we dive into the three transformative tracks shaping the future of financial practices. This special episode of the Business of Advice podcast unpacks the game-changing strategies shared at The Journey: Nashville. Hear how hiring a dedicated recruiter was the single most impactful decision for one firm and how a structured internal program for employee advancement boosts retention. Whether you’re looking to step out of day-to-day sales, build a sustainable business or find fresh leadership inspiration, this episode provides a blueprint for intentional growth.
Why is “dream big” the wrong advice for most entrepreneurs? In this episode of the Business of Advice podcast, Cody sits down with Liz Bohannon, founder of Seiko Designs (now Noonday Collection), bestselling author and Forbes Top 20 speaker, to unpack why starting small and taking action beats waiting for a lightning-strike moment. Liz shares her journey from quitting her corporate job at 22 and moving to Uganda with less than $1,000, to building a global brand that has empowered thousands of women worldwide.
You’ll discover:
· How to turn opinions into action
· Why promises are more powerful than goals
· How embracing small dreams with big energy can lead to extraordinary impact
If you’re ready to challenge conventional wisdom and rethink how you approach success, this episode is a must-listen!
What do high net worth clients really want? In this episode of the Business of Advice podcast, Cody sits down with Kevin Merrigan, chairman of Northrop & Johnson and a global leader in superyacht brokerage, to uncover the secrets to serving ultra-wealthy clients. With over 40 years of experience and more than 400 yacht deals across 15 countries, Kevin shares how he built trust with billionaires, created unforgettable client experiences and scaled a business that thrives on relationships and referrals.
You’ll hear his insights on:
· Navigating high-stakes negotiations
· Understanding the emotional drivers behind luxury purchases
· Building a team of experts to deliver excellence
If you’re ready to elevate your approach to working with high net worth clients, this episode is one you won’t want to miss.
What’s one of the keys to multiplying your leadership ability in your business? It may be who you bring on to help you lead. In this episode of the Business of Advice With Cody Foster podcast, Cody sits down with Chad Johnson, a leadership expert with decades of experience working alongside John Maxwell. Chad reveals his insights on how a chief of staff can transform your business, amplify your vision and foster a culture of growth. You’ll also hear Chad’s insights on building legacy leadership, the power of mentorship and why choosing growth over comfort is the key to exponential success. If you’re ready to unlock your full potential and take your business to the next level, this episode is packed with actionable wisdom you won’t want to miss!
On this episode of The Business of Advice with Cody Foster, guests Don Yaeger and Brig. Gen. Bernard “Bernie” Banks explore how leaders can seize — or screw up — moments of opportunity. Prepare to gain key insights from their new book, “The New Science of Momentum,” and discover how intentional actions can supercharge your leadership strategy.
This conversation is a must-listen for financial advisors and leaders.
What does it really take to grow your business? In this episode of The Business of Advice with Cody Foster podcast, Cody and members of the Advisors Excel leadership team break down the lessons they learned from attending five exclusive events with top advisors from around the country. You’ll hear how these top advisors streamlined their strategies, improved client experiences and achieved remarkable growth. If you’re looking for practical ways to elevate your practice — like refining your team’s focus or executing at a higher level — this episode is a must-listen.
What does it take to lead with extreme ownership and build teams that thrive under pressure? Retired Navy SEAL, bestselling author and renowned leadership instructor Jocko Willink joins Cody to dive deep into his battlefield-tested wisdom. Jocko shares his insights on accountability, decision-making under stress and why discipline isn’t a restriction — it’s the key to unlocking freedom and long-term success. With years of experience leading missions in the most high-stakes environments, Jocko breaks down how these lessons translate into everyday life. Whether you’re leading a business, a family or just striving to become the best version of yourself, this episode will inspire you to rise to the challenge and become the leader you need to be.
In this episode, you’ll learn:
· Insights on navigating technological and structural changes, like the rise of AI
· Why humility is the most crucial trait for leaders
· The impact of early-morning routines, physical fitness and structured self-discipline on achieving freedom in all aspects of your life.
Running a successful business isn’t just about profits and performance metrics; it’s about people. In this episode of the Business of Advice podcast, Cody and David pull back the curtain on how they’ve used their business, Advisors Excel, as a force for good. From developing innovative employee benefits to transforming neglected neighborhoods and supporting local charities, they share the intentional ways they’ve created a positive workplace culture that attracts and retains top talent, fosters employee satisfaction and builds a stronger, more engaged team.
It’s time to rethink your role as a leader — not just as someone who drives success, but as a catalyst for change in your team AND your community.
Being great at your job and being a great leader require two very different skill sets. In this episode of the Business of Advice podcast, Cody and David reflect on their 20 years of leadership experience, sharing the lessons they’ve learned after stepping into leadership roles. From setting the pace to showing up in the toughest times, they unpack the 7 lessons every leader must master. Whether it’s fostering accountability, building consistency or understanding the weight of your words, these strategies will challenge and inspire you to lead with impact.
Kicking off the 100th episode with a bang! 💥 Join Cody as he and Advisors Excel co-founder David Callanan reflect on their entrepreneurial journey over the past two decades, sharing invaluable insights for anyone wanting to start a business.
In this iconic installment of the podcast, these long-time friends and business partners share their top strategies for seizing opportunities, achieving sustainable growth and navigating change. Follow along as they share 8 key lessons they’ve learned from their own successes and failures.
Don’t miss this milestone episode of the Business of Advice podcast — a must-listen for entrepreneurs! Stay tuned for parts 2 and 3 on leadership lessons and community engagement.
Join us as we sit down with the legendary Coach K to uncover the leadership principles that shaped his extraordinary career at Duke University and Team USA Basketball. From building trust within a team to empowering others to grow, Coach K reveals actionable wisdom for leaders in any field. Whether you’re managing a business or a basketball team, this episode will inspire you to prepare, lead and win.
What separates good leaders from great ones? Bestselling author, entrepreneur and leadership expert Dan Martell joins the Business of Advice with Cody Foster podcast once again to break down the difference between transactional and transformational leadership — and why mastering the latter is key to scaling your business.
Dan, author of “Buy Back Your Time” and mentor to countless entrepreneurs, shares actionable strategies for setting clear outcomes, coaching your team for success and empowering them to solve problems independently through his 1-3-1 Principle framework. If you’ve struggled with micromanaging or finding the balance between leading and doing, Dan gives you the tools to step into a leadership style that will help you “buy back your time.”
What’s the difference between being great and staying great? Eric Thomas, considered by many to be the #1 motivational speaker in the world, joins The Business of Advice with Cody Foster to break down the power of the standard, building a legacy and what it takes to maintain long-term success. Plus, powerful moments on stage from his latest talk. A must-listen for financial professionals and leaders seeking inspiration!
Donald Trump returns to office in days, but what will his presidency mean for your business and clients? Becky Ruby Swansburg, CEO of Stonewood Financial, answers that to help us prepare for an enigmatic and opportunity-rich 2025, which she is calling “The Year of the Roth.”
What leadership qualities separate winners from the rest? Adam Contos has forged an impressive career across multiple industries, turning every chapter into a valuable learning experience. From serving as a SWAT team commander to leading one of the world’s largest real estate brands as the former CEO of RE/MAX and now investing in franchises through Area 15 Ventures, Adam’s journey is rich with powerful leadership lessons, which he shares in his book, “Start With a Win.” In this episode, he shares how building strong relationships, embracing adaptability, prioritizing personal growth and leading with service are the qualities that turn leaders into winners.
What can a humble postal carrier teach us about excellence and leadership? When Mark Sanborn moved into his first home, he met Fred Shea, a mailman who stood out by delivering more than just letters. Fred embodied exceptional service, taking a deep interest in the lives of everyone on his route. Inspired by Fred’s kindness and commitment, Mark wrote his bestselling book, “The Fred Factor.” Now an internationally celebrated author and keynote speaker, Mark joins us for this episode of the Business of Advice with Cody Foster podcast to share how small, thoughtful actions can ignite extraordinary growth in our personal and professional lives.
As a former NFL Pro Bowl running back and founder of Hustle Clean, Justin has always approached life with a mentality of determination and hustle. Transitioning from the football field to the business world, he demonstrates how resilience and perseverance can turn challenges into opportunities. Justin is a shining example to aspiring entrepreneurs that adversity should not define you but rather refine you, bringing you closer to your dreams and goals. Join us for this episode as he shares his insights on what it takes to build a successful business and the importance of having a strong mindset.
What happens when a nation finds trust and social skills in short supply? Lt. Col. Scott Mann, a decorated former Green Beret and founder of Rooftop Leadership, rejoins the Business of Advice with Cody Foster podcast for a special Veterans Day episode exploring how financial advisors and other organizational and community leaders can lean on authenticity to bridge societal divides and make a meaningful impact.
As the founder, chairman and chief investment officer of CAZ Investments, Christopher brings over 30 years of experience in both traditional and alternative asset classes. He also co-wrote the No. 1 New York Times best-selling book, “The Holy Grail of Investing,” with Tony Robbins. Honored with the Texas Alternative Investments Association’s Lifetime Achievement Award, Christopher is recognized for his significant contributions to the industry. Join us as he talks about the value of alternative investments for high net worth clients and the lessons he has learned from his experiences with industry leaders regarding scalability and specialization.
Have you ever felt stuck in your personal or professional life, wondering how to break through to the next level? In this episode, Tony Robbins — bestselling author, philanthropist and motivational speaker whose impact has transformed millions of lives — shares his insights on achieving success both personally and professionally. With a history of working with top leaders and entrepreneurs to help them unlock their full potential and attain remarkable success, Tony is now sharing his strategies with you.
As AI technology advances, many business leaders are contemplating how to integrate it effectively into their operations. According to Geoff Woods, embracing AI is no longer just an option; it is essential for any organization aiming to thrive today. Over the past year, he has devoted himself to educating leaders on harnessing AI to grow their businesses and enhance employee productivity. He delves deeper into this subject in his new book, “The AI-Driven Leader: Harnessing Artificial Intelligence to Make Faster, Smarter Decisions.” Listen to this episode to discover how your business can harness AI to gain and maintain a competitive edge.
You’ll also learn about:
· The dangers and risks of AI to keep in mind
· The core “ingredients” to proper AI prompt writing
· The future of AI in business
At just 14, Chris Ronzio started a video production company, managing it for 12 years through high school and college. As his business expanded, he discovered that clearly defining who you are, what you do and how you do it is crucial for successfully scaling a business. A two-time EY Entrepreneur of the Year finalist and Mountain Desert Region Award finalist, Chris is also the author of “The Business Playbook.” Tune in to learn the best practices in documenting and delegating what you do so your company can grow beyond you.
Are you struggling to optimize your sales processes effectively? Are you waiting for the perfect moment to make a change? The key is to just start. With years of experience as a football referee, Bryan Neale has mastered the art of making tough calls under pressure. Tune in as we dive into Bryan's expertise, exploring actionable strategies and tips that can help you elevate your sales game.
You’ll also learn about:
· Incorporating storytelling into your sales process
· How to ensure your team is following your process
· Making the correct decision when exploring uncharted territory
Are you leveraging digital marketing to attract potential clients? If not, you might be missing out on significant business opportunities. Jonathan Musgrave has dedicated his career to marketing for insurance, financial and service professionals. He started his own marketing agency, Steep Digital, to help his clients grow their businesses. Join us as Musgrave shares valuable insights into the critical role of digital marketing in today’s competitive landscape.
Listen in as he outlines the best practices for digital marketing. You’ll also learn about:
· Why paid digital marketing is important
· Converting leads from digital marketing efforts
· How to improve online response rates/conversions
Are you looking to increase your ROI but aren’t sure where to start? With mailings, meetings, follow-ups, tracking and getting business issued, it’s easy to get lost in the chaos. For over a decade, Erica’s coaching has helped numerous advisors not only grow their ROI but also streamline their processes. Tune in to this episode as Erica shares valuable insights on understanding and utilizing data to drive success and make better-informed decisions. Regardless of your industry, Erica’s tips should help enhance your understanding of the importance of data and how it can be leveraged to grow your business.
Before gaining acclaim as an author and podcast host, Ryan Hawk embarked on a journey with two pivotal questions: “How can I improve every day?” and “What strategies lead to sustained success?” He launched his podcast, “The Learning Leader Show,” to explore these questions with listeners by learning from exceptional leaders worldwide. With over 600 episodes, Ryan has emerged as a leading authority on leadership — and on this episode, he shares valuable insights to help you enhance your leadership skills in your own business.
Have you ever pondered how to transform resistance into opportunity? U.S. Air Force Lt. Col. Dan Rooney, a former fighter pilot and the founder and CEO of Folds of Honor, shares his ideas on how to flip the script on opposition and change. Join us for this special episode as Lt. Col. Rooney shares his life philosophy and tenets to help you discover and seize your best life.
What is a salesperson? Rob Yoho, principal of MP Solutions, defines it like this: Anyone whose job is to help others make decisions. With two decades of experience at Sandler Training teaching techniques that spur sales, Rob has become an authority on what financial advisors and other salespeople can do to turn their best prospects into clients.
Before amassing a million-plus followers across social media, Jasmine Star started with two simple questions: Who is my dream client, and what do they want to know? Finding those answers helped her grow from solopreneur to world-renowned authority on content creation — and it could help you achieve your own messaging mastery. Listen to the business strategist and founder of Social Curator as she lays out the blueprint for creating content that connects.
We’re taught in sales to never discuss two things: religion or politics. But, if you’re a financial advisor, failing to cover the implications of the latter with your clients could prove perilous. Jeff Bush, principal of nonpartisan group The Washington Update and a former 30-plus-year financial professional, joins us to discuss how the upcoming presidential election might affect retirements and the world of financial planning.
If every person on your team shared your attitude, would that be a good thing? Alan Stein Jr. — a renowned former basketball and current corporate performance coach — has posed that question to some of the biggest leaders in both sports and business, one of the many ways he helps them rethink their roles and become the highest-performing version of themselves. Hear the author of “Raise Your Game” tell lessons he learned from MVPs like Kobe Bryant, Stephen Curry and Steve Nash.
In life, facing health challenges is not a matter of if, but when. How prepared will you — and your business — be when that day comes? Entrepreneurs worldwide trust physician and author Dr. Gabrielle Lyon to help hone their health, and on this episode, she shares five actionable steps to improve your physical and mental fitness.
No matter what you do for a living, you can choose to be in the hospitality industry. Will Guidara parlayed a trailblazing career in that field into a role helping hundreds of business owners make that conscious choice and, in turn, gain their greatest competitive edge. Hear what the celebrated restaurateur and author of “Unreasonable Hospitality” says you can do right now to turn your clients and customers into your biggest advocates.
Before he became one of the nation’s most recognizable real estate brokers, Ryan Serhant made just under $10,000 in his first year in that industry. Today? His properties regularly sell for eight- or nine-figure sums — and his scaling story is just getting started. “If you’re not growing, you’re dying,” Ryan said. Hear the CEO and founder of SERHANT and star of Bravo’s “Million Dollar Listing New York” share his biggest keys to growing brands and businesses.
All entrepreneurs reach a point where growth equals pain. For Dan Martell, this moment came when he became a millionaire at 27 — but couldn’t build upon that success in a way that didn’t also destroy his life. Dan devoted himself to finding the formula to achieving personal and professional fulfillment, and on this episode, he reveals his can’t-miss methodology for getting more of your time back as your business grows.
As business owners and entrepreneurs, our health too often ends up on the back burner. Did you know, though, there’s a clear correlation between your physical fitness and the shape of your business? Few know that connection better than Dr. Bill Kapp, CEO of Fountain Life. Dr. Kapp has long had his finger on the pulse of modern medicine, and on this episode, he outlines an approaching “paradigm shift” that he says will fundamentally reshape everything we know about health care.
What do your top clients say about you when you’re not around? Chris Voss, a former lead FBI negotiator and author of “Never Split the Difference: Negotiating As If Your Life Depended On It,” says every business owner should ask themselves this question — and his tactic for tackling any gripes head-on is the No. 1 skill you need to achieve accelerated relationships. Listen to learn his technique and other insights you need to become an elite communicator.
You’re going to leave your business someday, either on your terms or on a stretcher. And if you do it right, you’ll have no regrets. Paul Niccum, a business strategist and author of “No Regrets: How to Grow and Then Exit Your Business, Emotionally and Financially Strong,” has helped build and sell several successful businesses. On this episode, he reveals his biggest keys to finding happiness in transition planning.
Are you prepared to navigate your team through storms of epic proportions? Darren Hardy, a mentor to thousands of top CEOs and business leaders, forecasts a 2024 possibly fraught with both perilous dangers and staggering opportunities. On this episode, he identifies five meta skills to help you not only make it through the potential turbulence ahead but come out a better person and professional.
Most financial advisors wouldn’t self-identify as public speakers, but the numbers don’t lie: Around 80% of their time is spent verbally communicating. Terri Sjodin, a 30-plus-year public speaking consultant and author of “Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes,” joins the podcast to talk strategies for speaking success and how to communicate effectively with your top clients and prospects.
Most entrepreneurs know a lot about business, but few are familiar with the business going on between their ears. Author, columnist and social scientist Arthur Brooks is an expert in the intersection between business and happiness, and he joins the podcast to share the biggest keys to finding joy in your personal and professional lives.
You can’t create a remarkable client experience without remarkable employees, yet many businesses don’t recognize this symbiotic relationship. Thankfully, Joey Coleman does — better than just about anyone. The bestselling author of “Never Lose a Customer Again” and “Never Lose an Employee Again” joins the podcast to outline the biggest keys to retaining your best clients and team members.
How are human beings similar to grass? They both grow in adverse conditions. Author and serial entrepreneur Brad Pedersen knows how to successfully grow a business — and how not to. In fact, some of the best lessons Brad ever learned came from moments of failure. In this episode, Brad shares his 30+-year entrepreneurial journey, including the mistakes and lessons learned on his way to building and growing a thriving, healthy company.
Ever wondered how to create “Swifties” for your business? You know, fans as devoted to you as those mega pop star Taylor Swift has cultivated. Brittany Hodak, an award-winning author, speaker and customer experience expert, knows the secrets to creating superfans. On this episode, she shares how you can cultivate even more of them — all while spending less money on ads and staying true to what’s authentically you.
Before becoming a nationally recognized speaking coach and consultant, Pat Quinn spent time as a high school teacher and professional magician. While he’s moved on from the textbooks and top hats, his best work still comes by educating others — and, for the financial advisors he coaches, the results can be magical. Pat takes center stage to share best practices and can’t-miss tips and tricks for taking your seminars and presentations to the next level.
Of the 10,000-plus public and private schools Scott Donnell’s companies have served, not one properly teaches the financial skills tomorrow’s generation needs, Scott says. So he’s helping parents take those teachings into their own hands — quite literally, through the groundbreaking GravyStack app. An entrepreneur and author of the bestseller “Value Creation Kid: The Healthy Struggles Your Children Need to Succeed,” Scott joins the Business of Advice with Cody Foster podcast to share his top three strategies for improving your child’s financial knowledge.
When it comes to scaling and selling your business, few individuals are as qualified to provide insight as Matt Brinker, whose leadership helped grow United Capital from $300 million in assets to $25 billion before its 2019 sale to Goldman Sachs. Now a managing partner at Merchant Investment Management, Matt joins the Business of Advice with Cody Foster to discuss his biggest keys to business growth and transition.
In the throes of depression, Ben Nemtin “stumbled into” the meaning of life — or, at least, found the meaning of his life. That moment of self-discovery 17 years ago turned into a career inspiring others to tackle their own bucket lists. Now the motivational speaker, bestselling author and co-founder of The Buried Life movement is a champion of living with intention. Hear Ben’s insights on living a regret-free life and building better bucket lists for yourself and your clients.
Communication is key in sales, a truth Phil M Jones learned as a 14-year-old selling car washes door-to-door in his neighborhood. Within a year, Phil was making more money than his teachers — and he had the foundation for his future paradigm-shifting book, “Exactly What to Say: The Magic Words for Influence and Impact.” Discover how listening, asking better questions and speaking to specific situations can help you convert more conversations into clients.
No matter the heights you’ve already reached in your industry, you’re never too successful for a mentor. And who better to have in that role than the very best? Over the last eight months, world-renowned leadership expert John Maxwell has mentored some of the nation’s top financial advisors, and in this episode, you’ll get a sneak peek into the coach, speaker and bestselling author’s most game-changing advice in those sessions.
Turnover is an obstacle every business experiences, and it’s no exception at the top. A sound succession plan can determine whether your business lives on or dies with your departure. Mark Cole, who recently became owner of The John Maxwell Company after a 13-year run as its CEO, shares his takeaways from taking over an enterprise of seven multimillion-dollar organizations — and following one of the world’s most iconic gurus in that role.
Sam Walker spent 11 years identifying seeds of sustained greatness shared by the sports world’s most dominant teams. When he emerged from that “deep rabbit hole,” the award-winning Wall Street Journal columnist had the basis for a landmark book — and a fresh appreciation for the role of the captain. Hear Sam detail how you can spot, entrust and empower your business’s key players to achieve success that lasts.
What began as a beer with friends 30 years ago became a career in cutting-edge business consultancy for Jay Baer — who somehow found time to also make his mark as a world-recognized tequila influencer. Discover what the bestselling author, master marketer and customer service guru labels the biggest differentiators for businesses in today’s ultra-competitive sales climate.
Are you giving your clients and prospects Level 10 experiences but Level 2 gifts? Too often, gifts are only sent at traditional holiday times or to simply check the task off a list — not with thoughtful purpose. Gifting guru John Ruhlin shares how he’s cracked the code to making gifts strategic, intentional and meaningful — and more importantly, how to ensure those gifts help keep your business top of mind and lead to more of the referral opportunities you’re seeking.
People will rise to the level of expectation set upon them, something Rodney Kenner realized as a football player for Kansas State University under coaches Bill Snyder and Ron Prince. It was a lesson that would shape his life — and other people’s businesses — going forward. Hear what the “Scaling Up” coach has to say about leadership when it comes to growing and scaling your business.
You may love your job. You might enjoy the folks you work with. But if you lose control of your input streams, you risk putting yourself on a crash course for burnout — and a cycle of career disruption. Randy Dean, an authority on time management and author of “Taming the E-mail Beast,” joins the podcast to discuss strategies to dig out of the correspondence avalanche and have a healthy relationship with your inbox.
Mere minutes before the birth of his son, Eric Wood received a life-altering call from his doctors: His days playing professional football were over. How the former Pro Bowler responded to that seismic day can serve as a blueprint for athletes and entrepreneurs alike. Hear what the “Tackle What’s Next” author and two-time Walter Payton Man of the Year nominee has to say about overcoming adversity and winning in your next chapter.
From building four multimillion-dollar companies to losing his home, few have felt the highs and lows of entrepreneurship like Mike Michalowicz. That perspective proves powerful today as he helps other business owners avoid “entrepreneurial poverty” — and it’s insight he shares on this episode. Hear the bestselling business author explain how to change your mindset around the cash management of your company and the best ways to scale a growing business.
Has your business taken a crack at digital marketing? As CEO of Snappy Kraken, Robert Sofia has helped hundreds of financial advisors find success in the increasingly important world of online advertising, and along the way, he’s learned a thing or two about running a cutting-edge company. Hear his biggest keys to winning new clients on the web.
A former senior advisor to President Barack Obama, Anton Gunn says building relationships with the other side during that era sometimes resembled “the Hatfields and McCoys.” By answering three fundamental questions, however, he found common ground — and knowing those asks can help you become a more effective leader, too. Discover what the author, speaker and Fortune 500 consultant calls the biggest keys to leading your business from a presidential point of view.
Smooth seas never make skilled sailors. Anthony Trucks’ journey from foster care to internationally recognized performance coach has personified that axiom, which he now proudly displays on a painting in his office. Hear what aha! moments guided Anthony out of dark times and into the spotlight as a trusted authority on how to better yourself, your life and your business.
When Jesse Cole took over the Savannah Bananas baseball team, he was sleeping on an air mattress with a $30 weekly budget for groceries. He’s since built a globally recognized brand — with 3 million more TikTok followers than any MLB franchise. Discover how the high-energy entrepreneur built “the greatest show in sports” and what lessons your business can learn from the Bananas’s fan-first approach.
As a business owner, you’ve got two options: build the kind of workplace culture you desire or watch as one you might not takes hold. Chester, a renowned executive coach and bestselling business leadership author, shares his biggest keys to cultivating your culture, reducing employee anxiety and leading with gratitude.
Molly Fletcher, a renowned sports agent and keynote speaker, shares lessons from her remarkable career for a second time, only now from the World Series of Success in San Diego! Molly has represented John Smoltz, Doc Rivers, Tom Izzo and other sports industry icons, and on this special episode, she reveals what traits those champions held that entrepreneurs like you can emulate.
Author and legendary keynote speaker Scott McKain rejoins the show for a special episode from the World Series of Success in San Diego! An authority on creating the Ultimate Customer Experience®, Scott explains why it’s important for financial advisors and other entrepreneurs to connect with prospects on an emotional level — and how to earn their trust.
Nido Qubein arrived in the U.S. as a teenager with $50 in his pocket. Today, he’s a trusted business consultant, Hall of Fame speaker and president of High Point University, which has exploded in growth under his leadership. Discover Dr. Qubein’s biggest takeaways from his remarkable journey and his can’t-miss advice for other entrepreneurs.
Growing up in a family that relied on food stamps and lived in a trailer behind her grandparents’ home, Heather Monahan made it her mission to escape a life of financial hardships. Her journey from a 9-year-old with a paper route to a globally recognized expert on sales, entrepreneurship and climbing the corporate ladder has been steered by one attribute above all others: confidence. Learn how this bestselling author rewrote her destiny — and what lessons business leaders can take away from her story.
When Joe Polish hit rock bottom, he weighed just 105 pounds, battled drug addiction and lost his will to live. His journey from that point to becoming one of the world’s most connected entrepreneurs and sought-after marketers is nothing short of remarkable — and one chock-full of both life and business lessons. Listen today for instant inspiration — and insight into transforming your personal and professional lives!
Fourteen years ago, Sean Kouplen had just $1,200 in his checking account, was working 20-hour days and often couldn’t even bring himself to eat. Today, his business — once left for dead — cares for $1.2 billion. Listen to the sensational scaling story of this author, entrepreneur and CEO of Regent Bank, and learn what his career’s darkest hour taught him about leadership.
Long before she was hailed by CNN as “the female Jerry Maguire,” Molly Fletcher posed a simple question to the leader of her sports agency: How are we going to get more clients? What followed was a story of sensational scaling that led to relationships with some of the most iconic figures in sports and, later, an acclaimed keynote speaking career. Hear what Molly learned along her journey to becoming a game-changer in the world of client management.
Before becoming a trusted performance coach to financial advisors, professional athletes and leaders of Fortune 500 companies, Jordan Montgomery had to endure a fall from grace at the Fortune 100 business he helped build. Hear why that setback became the “greatest gift” he’s ever received — and what business owners can learn from their own moments of adversity.
Nordstrom. Chick-fil-A. The Ritz-Carlton. When it comes to creating a world-class customer experience, these brands get it right — and John DiJulius has worked with them all. Listen and learn what the bestselling author, keynote speaker and customer service consultant says you can do right now to not only win new clients but also turn them into your biggest advocates.
Nordstrom. Chick-fil-A. The Ritz-Carlton. When it comes to creating a world-class customer experience, these brands get it right — and John DiJulius has worked with them all. Listen and learn what the bestselling author, keynote speaker and customer service consultant says you can do right now to not only win new clients but also turn them into your biggest advocates.
Get inspired! This special edition of The Business of Advice with Cody Foster podcast revisits some of the show’s most motivational moments. Hear how Scott Harrison, Rory Vaden, David Nurse and other business and leadership legends overcame their biggest obstacles — and what they learned in those moments of adversity. When this episode is over, you’ll be ready to run through brick walls — so check it out!
Get inspired! This special edition of The Business of Advice with Cody Foster podcast revisits some of the show’s most motivational moments. Hear how Scott Harrison, Rory Vaden, David Nurse and other business and leadership legends overcame their biggest obstacles — and what they learned in those moments of adversity. When this episode is over, you’ll be ready to run through brick walls — so check it out!
In a first, we welcome a financial advisor as our featured guest. Hear Joel Johnson, managing partner of powerhouse practice Johnson Brunetti, outline what spurred him to maximize the value of his business and prepare to sell it, how that process played out and six keys for advisors thinking about following those footsteps. Don’t miss this opportunity to learn from one of the true mavericks of the financial services industry!
Lt. Col. Scott Mann contends our country’s social skills are starting to look less like the U.S. and more like Afghanistan — and, as a decorated former Green Beret, he’s more than qualified to make that observation. Hear what the actor, playwright and bestselling author says financial advisors and other business owners can do to reverse course on the tribalism and erosion of trust bubbling up in boardrooms across America in this episode of The Business of Advice with Cody Foster podcast.
Aaron Klein’s first lessons in entrepreneurship came at the tender age of 12. That same business wisdom is now embodied at Riskalyze, a growth-minded and award-winning financial services platform he co-founded. Hear what the CEO has learned in scaling his business from its humble beginnings to a 200-plus-employee powerhouse empowering financial advisors nationwide.
Bernard Banks’ biggest setback as a young man at West Point became the most transformative moment in a career that took him to incredible heights. In this episode, hear what leadership lessons the retired brigadier general picked up — and how they apply to the private sector.
If you’re looking for an A-to-Z understanding of Generation Z and how to best manage every other age group currently in the workforce, look no further. Tim Elmore, founder and CEO of Growing Leaders and author of “A New Kind of Diversity: Making the Different Generations on Your Team a Competitive Advantage,” is a trusted voice in that space, and in this episode, he goes in-depth on all things leadership. Don’t miss this generational advice!
Engage hearts, not hands. Grow your people, and your business will grow naturally. Avoid “Insider-itis.” Take a “vision inventory.” These are just a few of the gems that author and entrepreneur Jeff Henderson shares on The Business of Advice with Cody Foster podcast for financial advisors and leaders from all walks.
As host of The Impact Driven Leader Podcast, Tyler Dickerhoof has interviewed dozens of the world’s authorities on leadership, entrepreneurship and making a difference. His latest episode with Cody Foster — co-founder of Advisors Excel and host of The Business of Advice with Cody Foster podcast — checks off all three of those boxes. Be sure to catch this special crossover episode to learn more about the man behind the microphone!
What do The Walt Disney Co. and The Ritz-Carlton have in common, beyond being models when it comes to creating the ultimate customer experience? Both leaned on Simon T. Bailey to get even better. Hear what wisdom the author, entrepreneur and executive coach has for financial advisors, including how to humanize your sales process and hit the right notes in hiring.
Three powerful words helped Scott Harrison reimagine the charitable experience: “You did this.” By delivering that message to donors, along with tangible proof of the impact of their generosity, he’s helped scale charity: water to $700 million raised in just 16 years. Hear what business lessons the groundbreaking nonprofit’s founder and CEO says he’s learned in that philanthropic journey on this episode of The Business of Advice with Cody Foster podcast.
As president and lead visionary of Catalyst, Brad Lomenick helped craft thousands of young leaders. At the same time, though, the pressures of scaling that organization caused his own leadership to become so toxic that his closest allies gave him a dubious alter ego: “Darb.” Hear how the author, entrepreneur and sought-after business consultant pulled himself out of that dysfunctional place to reach even higher highs on this episode of The Business of Advice with Cody Foster podcast.
One of the most sought-after business minds in North America, Cameron Herold has helped build multiple $300 million-plus companies. It may be surprising, then, to learn money wasn’t the main motivator behind his entrepreneurship success story. Hear what the bestselling author and growth guru says financial advisors and other businesspeople should be prioritizing (and how to get there) on this episode of The Business of Advice with Cody Foster podcast.
The power of your personal story can be a huge differentiator in business, and nobody teaches the strategy behind this better than Bo Eason. Check out this episode of The Business of Advice with Cody Foster to hear a storytelling titan reveal the techniques financial advisors and businessowners can utilize to better connect with clients and their best prospects.
From humble beginnings inside a one-bedroom apartment in Harlem to a national platform on Fox Business, Charles Payne has followed this rule: Learn something new every day. The author, financial journalist and self-described student of the market joins The Business of Advice with Cody Foster podcast to explain why, no matter what heights they reach in their career, financial advisors and other businessowners owe it to their clients to maintain a curious spirit.
One of the biggest obstacles keeping business leaders and financial advisors from scaling their firms? Micromanaging. Learn how delegation can be a key driver of growth in best-selling author, powerhouse pastor and leadership guru Andy Stanley’s appearance on The Business of Advice with Cody Foster.
What makes a financial advisor appealing to the masses aren’t necessarily the traits valued by “the millionaire next door.” Listen as acclaimed author and business coach and Pareto Systems CEO Duncan MacPherson explain that truth and other key concepts that can help take your firm to the next level.
Referrals are great, but does your business go the extra mile to ensure your clients are passionate in their advocacy for you? A Hall of Fame speaker, bestselling author and renowned business coach, Scott is the foremost expert in providing the ultimate customer experience, a strategy he delves into on this episode of Business of Advice with Cody Foster.
One of the most effective forms of advertising right now comes in the form of third-party validation. Is your business going the extra mile to secure the five-star review?
Phillip Stutts, founder of Win BIG Media and author of “The Undefeated Marketing System,” outlines this data-driven marketing technique that could prove a game-changer for your company in this special episode of Business of Advice with Cody Foster. Other guests on this “Best of” episode include Ben Newman, David Bach, Keith Cunningham, Geoff Woods, Michael Hyatt and Rory Vaden.
To truly connect with someone, the first step is to identify some common ground, says John Maxwell, author of “Leadershift” and one of the world’s most outstanding leader-developers. Are you finding ways to connect with the members of your team?
Tune into this “Best of” episode of Business of Advice with Cody Foster, which features leadership insight from John, Darren Hardy, Keith Cunningham, Michael Hyatt and Greg Brenneman.
Leaders across all businesses often face the same problem: There simply aren’t enough hours in the week. But an unlimited resource, says world-renowned speaker and bestselling author Verne Harnish, is energy — and it’s one that can truly trickle down into workplace culture.
Hear Verne, Greg Brenneman, John Maxwell, Michael Hyatt, Inky Johnson and Darren Hardy share their wisdom on how financial professionals can boost office morale in this special episode of Business of Advice with Cody Foster.
A college education wasn’t in the cards for Marc Sparks, the youngest of five kids raised by a single mom. But even from that young age, the soon-to-be business world behemoth exhibited an extraordinary knack for perseverance. Check out this edition of Business of Advice with Cody Foster to learn how Marc rose from those humble beginnings to become “the entrepreneurs’ entrepreneur.”
We’re all shaped by unique experiences. That explains why there are so many different thoughts about money and investing — why something that makes perfect sense to one person can be considered crazy by another. Listen to insights from Collaborative Fund partner and behavioral finance expert Morgan Housel in "The Business of Advice with Cody Foster", a podcast for financial advisors.
Breakthroughs sometimes seem like happy accidents. They’re not! David Nurse, life coach, NBA coach and author of both “Pivot & Go” and “Breakthrough,” shares his formula for creating consistent breakthroughs in this episode of The Business of Advice with Cody Foster.
As a business leader, your first instinct may be to help everyone but yourself. Truth is, though, your company can only be as healthy as you are. Trusted life coach, speaker and author and founder of Build a Better Us, BJ explains why self-care is essential to scaling in this episode of Business of Advice with Cody Foster.
Every company, no matter big or small, can grow. Verne, a multi-time bestselling author and founder of Entrepreneurs’ Organization (EO), reveals the scaling techniques being utilized by some of the nation’s top companies on this episode of The Business of Advice podcast.
What lessons can financial advisors and business leaders learn from some of the top performers in the sports world? Don, an 11-time New York Times bestselling author and world-renowned executive coach, shares that insight on this edition of The Business of Advice podcast.
“One thing” you must remember: To achieve extraordinary results, you need to go from being busy to being productive. Geoff Woods, co-founder of ProduKtive® and host of The ONE Thing podcast, will show you how to do that by valuing your time in this episode of The Business of Advice.
411: https://the1thing.com/your-411-xls/
66-Day Habit Challenge Calendar: https://the1thing.com/66-day-challenge-calendar/
One scheduling tweak can add up to three months of productivity to a financial advisor’s year. Hear Ben, author of “Uncommon Leadership: 11 Ways the Greatest Leaders Lead,” explain this landscape-altering approach in The Business of Advice podcast.
Keith Cunningham, author of “The Road Less Stupid,” outlines how executives can avoid these common pitfalls on this edition of The Business of Advice podcast.
Four things to consider during a crisis:
- Current expenses consume future oxygen. There’s only one way to go broke, and that is to run out of cash.
- The greatest risk going forward is that the protocol you use for this crisis becomes the standard for all future situations.
- How many of your current problems would go away tomorrow if every player on your team was an A player? A crisis gives you the opportunity to cut the fat and focus on your top players.
- Audit these three areas of your business: expenses, processes and capacity. There are only two reasons to spend money: to keep your customers or get new ones. Are you prioritizing and measuring not only the outcomes, but how you produce those outcomes? Extra capacity results in inefficiencies and eats cash, or your oxygen.
Gary Keller/Keith Cunningham podcast episode:
https://podcasts.apple.com/us/podcast/bonus-episode-an-interview-with-keith-cunningham/id1469980054?i=1000475699065
Good CEOs frequently ask these questions:
- What am I missing?
- Where am I wrong?
- What do I need to learn?
Book by Richard Rumelt:
“Good Strategy, Bad Strategy: The difference and why it matters”
The 4-Day MBA:
Info@keystothevault.com
www.keystothevault.com/the-4-day-mba/
What do most folks get wrong about leadership? John, author of “Leadershift” and one of the world’s most outstanding leader-developers, narrows it down to two main truths. Don’t miss this edition of The Business of Advice podcast for a deep dive into all things management.
Life sometimes forces us to change course. Few know that better than Inky, whose life-threatening injury ended his NFL prospects but opened a whole new calling. Draw inspiration from a story of tenacity and perseverance you’ll hear on this episode of The Business of Advice podcast.
Seeking a “beautiful business and beautiful life”? Apply these 17 brand and business lessons outlined by David, an 11-time bestselling financial author, on this week’s The Business of Advice podcast. From people to processes, these growth-centric strategies are can’t-miss.
Looking to break through the noise? Implement these marketing tactics used by giants like Google, Facebook and Coca-Cola, explains Phillip, founder of Win BIG Media and author of “The Undefeated Marketing System,” on this edition of The Business of Advice podcast.
Books
“Driven to Distraction” by Edward M. Hallowell
“Never Split the Difference” by Chris Voss
Many companies’ struggles and successes come down to culture. An Emmy Award winner and author of “Right Away & All At Once,” Greg joins The Business of Advice podcast to outline simple principles and communication tactics that can improve your business — and life.
Right Away and All at Once
- Have a plan and track your progress
- Build a fortress balance sheet
- Think money in, not money out
- Build a team
- Let the inmates run the asylum
Five F’s
- Faith
- Family
- Friends
- Fitness
- Finance
Bonus: Fun
The business world’s most prominent figures often share several traits. Darren, author of “The Compound Effect,” shares what he learned interviewing a who’s who of leaders and CEOs as publisher of SUCCESS magazine on this week’s The Business of Advice podcast.
Get your free copy of Darren Hardy’s The Compound Effect audiobook here: DarrenHardy.com/Cody
Looking to gain prospects’ trust and earn their business? Personal branding is essential. Rory, co-founder of Brand Builders Group, delves into why identity is key in financial advisor marketing on this episode of The Business of Advice podcast.
Nine S’s to Scale your Sales
- Stages: What are your sales stages? What is your customer journey?
- Scorecard: What are the metrics/activities/KPIs to manage daily activity?
- Standards: What are the expectations/quotas for success in this role?
- Schedule: How is their time structured?
- Salary: Have a long-term vision that shows if they do this amount of activity, it will yield this commission.
- Software: You need a CRM with reporting so you can see pipeline and activity.
- Sourcing: Where and how are you getting your salespeople? Build your recruiting pipeline.
- Support: It doesn’t stop at on-boarding sales training. You need to provide constant opportunities to grow and develop: shadowing, one-on-one meetings, team meetings, conferences, books, etc.
- Scripts: Have detailed talking points on product or service, and how to deal with rejections and frustrations.
For business leaders, resiliency is key. Hear Michael, a renowned leadership coach and co-author of “Win at Work and Succeed at Life,” share strategies on refining your vision, building team culture and balancing work and home on this edition of The Business of Advice podcast.