Women in Influencer Marketing: Recent Episodes
WIIM
We are the official podcast of Women in Influencer Marketing (WIIM), an exclusive networking group. We talk to experts in the industry about hot topics, best practices, advertising trends, and of course, women in business. Expect fresh perspectives and honest takes on timely topics, from those paving the way.
Find WIIM on Instagram and every social platform @iamwiim. Visit our website at www.iamwiim.com. Support this podcast: https://anchor.fm/wiim/support
Today we’re speaking with Laura Godoy of U.S. Bank.
Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics.
00:00 Introduction and Importance of Teamwork
00:17 Welcome to the Wim Podcast
00:45 Interview with Laura Godoy
01:57 Upcoming Events and Announcements
07:06 Deep Dive into Social Media Strategy
33:51 Balancing Work and Mental Health
38:03 Conclusion and Contact Information
Connect with Laura:
LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/
Instagram: https://www.instagram.com/laurapgodoyf/
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
Don't forget to follow us on Instagram
http://www.instagram.com/iamwiim
--- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry.
00:00 Introduction and Personal Struggles
00:27 Welcome to the Podcast
01:26 Sponsorship and Community
02:24 Planning the Baby Shower
04:40 Social Media and Real-Life Connections
09:17 AI-Powered Contracting with Caveat
10:46 Challenges of Making Friends in Your 30s
12:33 Reflections on Personal and Professional Relationships
18:14 Concluding Thoughts and Call to Action
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
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--- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions.
00:00 Introduction to a Hot Topic
00:23 The Issue of Pitching Non-Exclusive Talent
01:59 The Right and Wrong Way to Pitch Talent
04:07 Transparency and Its Importance
08:27 The Role of Brokers in the Creator Economy
10:15 Innovative Commission Structures
11:43 Encouragement to Think Outside the Box
13:03 Final Thoughts and Takeaways
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
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In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself.
00:00 Introduction and Personal Philosophy
00:27 Welcome to the WIIM Podcast
00:40 Today's Unique Episode
01:14 Behind the Scenes of WIIM
03:35 WIM's Evolution and Challenges
05:24 Technical Aspects of WIIM's Website
07:35 Team and Operations
09:45 Sponsorship and Revenue Streams
19:14 Consultancy and Additional Ventures
24:25 Final Thoughts and Call to Action
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
http://www.iamwiim.com/events
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--- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform.
00:00 Introduction and Welcome Back
00:50 Diving into Small Business Growth
01:53 Sponsorship and Community Building
02:52 Personal Insights on Business Growth
09:19 Challenges and Realities of Service-Based Businesses
14:47 The Importance of Long-Term Planning
17:37 Human Elements and Overcoming Stagnation
20:52 Final Thoughts and Encouragement
24:12 Closing Remarks and Call to Action
Want to join WIIM's Membership?
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Join WIIM’s upcoming events near you!
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--- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting.
In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies.
Timestamps:
00:00 Introduction and Personal Journey
00:28 Podcast Break and Personal News
04:04 Introducing Special Guests
07:27 Guest Backgrounds and Influencer Marketing
18:15 Pet Peeves in Influencer Marketing
30:34 Identifying Industry Gaps and Missed Opportunities
31:18 Challenges in the Current Job Market
31:48 Marketing Strategies and Consumer Behavior
42:35 The Importance of Diversifying Content
44:33 Creators' Fears and Algorithm Myths
50:51 Building Owned Channels and Communities
52:42 Upcoming Networking Event in Atlanta
56:02 The Vibrant Influencer Scene in Atlanta
01:00:39 Connecting with the Guests
01:02:08 Conclusion and Call to Action
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
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Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant.
With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities.
Timestamps:
00:00 Embracing Individuality and Mental Health Awareness
00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health
01:17 Announcing the Best in Influencer Tech Event
03:32 Diving Deep into Mental Health with Suarma Kauri
07:31 The Journey Through Hormone Imbalance and Therapy
19:11 The Power of Meditation and Taking Charge of Your Health
25:54 Unlocking Focus: The Power of Sound
26:25 Navigating the Digital Age: Social Media and Attention
27:52 Personal Strategies for Stress Relief and Focus
28:58 Introducing Caveat: The AI-Powered Contracting Platform
30:34 Coping Mechanisms and Emotional Regulation
33:46 Navigating Relationships and Mental Health
41:24 Self-Care and Mental Health Strategies
44:19 The Impact of COVID-19 on Mental Health and Social Behavior
51:34 Closing Thoughts on Mental Health Conversations
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
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Today we’re speaking with Julianne Skrivan of Her Campus Media.
This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape.
Connect with her:
@julianneskrivan (IG)
@hercampusmedia (IG)
@hercampus (IG + TikTok)
@influencehercollective (IG + TikTok)
@campustrendsetters (IG + TikTok)
@cfashionista (IG + TikTok)
Timestamps:
00:00 Welcome to the WIM Podcast: Community and Connection
00:41 Exciting Updates from WIM: Events and Membership Perks
02:25 Diving Deep into Gen Z: Influencers and Education
03:28 Spotlight on Julianne Scriven and Her Campus Media
16:31 Exploring the Certified Influence Program
21:07 The Power of Community in Influencer Marketing
24:23 Exploring the Future of Content Creation and Certification
24:59 The Impact of Certified Content Creator Programs
25:51 Adapting to the Ever-Changing Influencer Space
26:37 Celebrating Achievements: Diplomas and LinkedIn Badges
27:10 Introducing Caveat: The AI-Powered Contracting Platform
29:41 The Role of Certified Influencers in Brand Partnerships
31:13 Understanding the Needs and Aspirations of Content Creators
33:32 Addressing Predatory Practices in the Creator Economy
35:43 Empowering Creators with Education and Confidence
41:06 Envisioning an Inclusive Future for Influencer Marketing
44:18 Connecting with the Community and Further Resources
Want to join WIIM's Membership?
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Today we’re speaking with Dawn Andrews of Free Range Thinking.
We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company
Timestamps:
00:00 Navigating Layoffs and Career Transitions
00:34 Welcome to the Women Influencer Marketing Podcast
01:11 Exploring AI in Business and Personal Growth
03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy
03:53 Deep Dive into AI: Transforming Business and Personal Efficiency
04:50 Upcoming Events and Community Engagements
09:49 Dawn Andrews on Entrepreneurship and AI Integration
14:39 AI as a Game Changer in Business Operations
20:57 Personalizing AI for Business Growth
23:49 AI's Role in Enhancing Team Productivity
25:06 Harnessing AI for Content Creation and Improvement
26:22 Navigating the Nuances of Tone with AI
28:27 Introducing Kavya: A Game-Changer for Contract Review
30:02 Exploring the Wide World of AI Tools for Business
32:25 Making AI Work for You: Practical Business Applications
36:40 AI in Decision Making: Guidance vs. Autonomy
38:23 Demystifying AI: Addressing Common Concerns and Future Prospects
45:10 Personalizing AI: From Business Strategy to Home Organization
48:08 Connecting and Learning More About AI Applications
WIIM Presents Best in Influencer Tech:
https://iamwiim.com/tech/
Tools mentioned in this episode:
https://chatgpt.com/
https://openart.ai/
https://claude.ai/
https://manychat.com/
https://zapier.com/
Dawn Andrews Free Resource:
https://dawnandrews.com/aistrategyframework
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
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Today we’re speaking with Shaine Griffin of SAG-AFTRA.
Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.
Connect with her:
shaine.griffin@sagaftra.org
Influencer@sagaftra.org
Timestamps:
00:00 Navigating Work Opportunities and Flexibility
00:36 Welcome Back to the Pod: Addressing Industry Challenges
02:13 Advocacy and Support for the Influencer Community
04:15 Exploring the Influencer Agreement with SAG-AFTRA
14:44 The Benefits of Joining SAG-AFTRA for Creators
21:04 Understanding Union Contracts and Creator Rights
26:00 Empowering Creators: The Influencer Agreement Explained
31:22 Building a Sustainable Future for Creators
33:42 Navigating Influencer Agreements and Community Feedback
34:05 Challenges and Solutions in Influencer Collaborations
35:57 Educational Initiatives for Creators and Influencers
37:26 Introducing Caveat: An AI-Powered Contracting Platform
38:56 The Predatory Nature of the Entertainment Industry
40:23 Empowering Creators Through Education and Union Membership
40:44 Understanding SAG-AFTRA's Role and Benefits for Creators
43:01 Navigating Union Membership and Talent Management
49:27 Demystifying the Transition to Union Membership for Creators
56:25 Resources and Support for Navigating the Creator Economy
01:01:07 Closing Thoughts and Encouragement for Engagement
Want to join WIIM's Membership?
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This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.
Timestamps:
00:00 The Struggle with Late Payments in the Creator Economy
00:37 Introducing Women in Influencer Marketing (WIIM)
01:35 A Deep Dive into the Captivate Payment Controversy
11:13 The Power of Speaking Up and Advocacy
14:25 Closing Thoughts and Next Steps
Want to join WIIM's Membership?
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In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences.
Timestamps:
00:00 The Unexpected Journey of Pregnancy
00:39 Welcome to the Solo Episode & Sponsor Shoutout
02:12 The Emotional Rollercoaster of Fertility Treatments
03:45 Navigating Work Commitments While Pregnant
05:24 The Awkwardness of Pregnancy Assumptions
08:23 A PSA on Sensitivity Around Pregnancy
11:18 Exploring the Benefits of Caveat for Contracting
12:53 Sharing Personal Stories for Community Support
16:06 Closing Thoughts and Invitation to Join the Conversation
Want to join WIIM's Membership?
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Today we’re speaking with Samantha Boulos of Viral Nation.
With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.
In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.
Connect with her:
Instagram: https://www.instagram.com/samboulos/
Timestamps:
00:00 Unlocking Agency Success: The Power of White Glove Service
00:30 Welcome Back to the WIM Podcast: A Candid Conversation
01:02 Engaging with the Community: Listener Feedback and YouTube Growth
02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing
05:26 The Journey to Influencer Marketing: Samantha's Story
07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency
09:19 Navigating the Job Market: Strategies for Success
10:00 Dealing with Layoffs: A Personal and Professional Perspective
14:52 Toxic Work Environments: Strategies for Survival
19:29 Client Management Mastery: Building Strong Relationships
31:35 Advocating for Women in the Workplace: Empowerment and Equality
34:06 Connecting with Samantha Boulos: Reach Out and Engage
35:17 Wrapping Up: A Look Forward and How to Get Involved
Want to join WIIM's Membership?
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Today we’re speaking with Steph Martin.
Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.
Timestamps:
00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics.
01:42: Expressing uncertainty about listener interest in non-influencer marketing content.
06:14: Brief overview of the upcoming interview topics and discussion points.
07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics.
24:51: Discussion on starting a brand marketing program from the ground up.
25:05: Reflecting on major takeaways and strategies for future implementations.
29:39: Importance of conveying brand messaging and mission to influencers for taboo topics.
31:11: Emphasizing the significance of storytelling and authenticity in brand strategies.
38:02: Advice on improving negotiation tactics for influencers and managers.
39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships.
45:05: Encouraging open communication and goal alignment in partnerships.
55:23: Stressing the empowerment of managers in having open conversations.
56:39: Importance of active listening and mindful communication in navigating challenges.
59:15: Transitioning communication styles to facilitate better understanding and collaboration.
1:05:41: Benefits of automation tools for writing briefs and customer personas.
1:06:38: Use of tools for research, competitor analysis, and product launches.
1:16:24: Encouragement to follow up with experts for further insights and opportunities.
Want to join WIIM's Membership?
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Today we’re speaking with Jeanette Okwu of Beyondinfluence.
As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses.
Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media.
Connect with her:
Instagram: https://www.linkedin.com/in/jeanetteokwu
Timestamps
[00:00:30] Authenticity in makeup culture.
[00:06:07] Influencer marketing career journey.
[00:09:17] Former rhythmic gymnast discusses sports.
[00:14:41] A unique industry perspective.
[00:18:01] Pricing discrepancies in the industry.
[00:21:58] Influencer marketing ethics and pricing.
[00:26:14] Negotiating influencer collaborations.
[00:29:23] Pricing practices in influencer marketing.
[00:32:34] Influencer marketing strategies.
[00:36:56] International influencer marketing insights.
[00:41:08] Affiliate marketing trends.
[00:43:47] Creator marketplaces and personal storefronts.
[00:47:57] User experience in sales.
[00:52:11] Empowering women in advertising.
Want to join WIIM's Membership?
Check out our website http://www.iamwiim.com/join
Join WIIM’s upcoming events near you!
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Today we’re speaking with Nicole Kasper of Odyssey Entertainment Group.
Odyssey Entertainment Group, a women-led Influencer and Artist management company in Nashville, TN, was co-founded by Nicole Kasper and Paige Kosinski in February 2021. The company has grown rapidly, now comprising nine full-time team members and managing 53 exclusive talents. With a focus on innovation and excellence, Odyssey has successfully executed over 2000 campaigns since its inception.
Nicole Kasper, as a co-founder and the Head of Management, brings a wealth of experience from the music and entertainment industry. Graduating from UCLA in 2014, her career has spanned various sectors including A&R, booking, and management, with roles at Universal Music Group, Live Nation, Clear Channel Radio, Creative Artists Agency, Big Machine Label Group, and Warehouse West Entertainment.
Prior to Odyssey, Kasper was the Creative Director at Warehouse West Entertainment in Nashville, where she provided comprehensive support to artists for music release, recording, and promotion, as well as fan base growth. Her expertise was instrumental in guiding artists in aspects ranging from management selection to brand strategy and tour booking. Kasper's past clients include renowned names such as Cheap Trick, Jennifer Nettles, Alana Springsteen, Delta Rae, and Hank Williams Jr.
Currently, Odyssey Entertainment Group’s roster boasts an impressive social media footprint, with over 50 million followers across platforms.
Connect with her:
Instagram: https://www.instagram.com/nicolekasper4
Timestamps
[00:02:01] TikTok legislation passed.
[00:07:41-00:07:52] Nashville's popularity rise.
[00:08:05] Nashville's appeal and growth.
[00:13:32-00:13:43] Nashville internship experience.
[00:15:07] Music industry careers.
[00:21:46-00:21:57] Social media's impact on music.
[00:23:53-00:24:04] Creator economy opportunities.
[00:28:37-00:28:48] Workplace Mental Health Focus
[00:32:17-00:33:24] Managing Mental Health.
[00:33:24] Business partner dynamics.
[00:39:52-00:40:02] Remote work challenges.
[00:42:12-00:42:22] Music industry expansion debate.
[00:44:54] Talent scouting process.
[00:48:12-00:48:23] Pitching success strategies.
[00:51:38-00:51:48] Building a creator's business.
[00:54:09] Social media platform instability.
[00:57:37] TikTok's potential disappearance.
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Today we’re speaking with Lauren Roth.
Based in NYC, Lauren began her career in customer experience at Rent the Runway. After realizing she wanted to shift her focus towards Marketing, particularly within the Influencer Marketing and Community Engagement space. For over 6 years, Lauren has worked in-house with brands like Otherland & United Sodas. Working as a one-woman team, she has built & scaled Influencer & UGC Content Creator Programs, engaged via social as the brand voice, and teamed up on some fun influencer and co-branded activations.
Timestamps
[00:02:49-00:02:59] Influencer Marketing Insights.
[00:07:43-00:07:54] Influencer product impact.
[00:11:39-00:11:49] UGC content strategies.
[00:13:30] Defining UGC Content.
[00:17:27-00:17:37] Hosting Influencer Events
[00:20:07] Influencer marketing strategies.
[00:27:03-00:27:23] Affiliate program fairness.
[00:31:07-00:31:17] AI contract assistance.
[00:33:06] Animal Haven volunteer experience.
[00:36:55] Urban gardening exploration.
[00:40:14] True crime podcasts.
[00:44:45] Floral arranging event.
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In this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasizing the importance of being real. Tune in to hear Jessy's heartfelt reflections on the complexities of life and the importance of women supporting each other in the influencer marketing industry.
Timestamps
[00:01:21] Life's Complicated Last Few Months.
[00:06:12] Fertility treatments and experiences.
[00:10:38] Pregnancy and miscarriage experience.
[00:13:28] Fertility journey roller coaster.
[00:19:53] Family estrangement and tragedy.
[00:22:24] Grieving the loss of mother.
[00:28:05] Infertility and suicide stigma.
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Today we’re speaking with Katie Stoller.
Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).
She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.
In 2023, she transitioned to being an independent marketing consultant for businesses and talent.
She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.
Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.
Connect with her:
Linkedin : https://www.linkedin.com/in/katiestoller/
Instagram : https://www.instagram.com/katiestoller_/
Past interviews with her:
https://podcasts.apple.com/us/podcast/i-think-im-a-recovering-agency-girl-with-katie/id1442440865?i=1000576244098
https://podcasts.apple.com/us/podcast/79-your-voice-matters-with-katie-stoller-of/id1442440865?i=1000509299884
Timestamps
00:00:00 Katie Stoller on Going Freelance
00:02:27 Pushing the Corporate Life Out of My Career
00:06:28 "The Grass Is Not Always Greener..."
00:07:08 The Secret to Working As an Independent
00:09:15 Adam Levine on Agency Culture
00:10:32 "My Love Language Is Words of Affirmation"
00:11:17 The Importance of Personal Brand
00:17:13 Do Disc profiles Fill You Up or Exhaust You?
00:18:41 What is the term, "Thief?"?
00:22:16 Freelancer vs Consultant: What's The Difference?
00:26:20 Freelancing and Consulting: The First Year
00:32:25 Startups: A Year in the Life
00:38:24 Freelance Salary Comparison
00:42:58 Want to Work 40 Hours a Week?
00:49:12 Have You Niched Down Your Career?
00:53:41 How Do You Manage Your Day as a Parent and Freel?
00:59:28 On the Work From Home Policy
01:03:01 Katie O'Reilly's Influencer Marketing Book
01:08:42 How to Connect with Influencers on LinkedIn?
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Today we’re speaking with Stephanie Stabulis of McCann Content Studio.
Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.
Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.
Connect with her:
Instagram: https://www.instagram.com/therealstephstabulis/
Timestamps
[00:01:11] Women connecting at events.
[00:06:31] Moving and organizing a new space.
[00:11:33] Influencer marketing and cool products.
[00:15:03] Influencer marketing origins.
[00:16:49] Influencer marketing origins.
[00:21:22] Freelancing vs. Agency Life.
[00:25:49] Work-life balance at agencies.
[00:28:46] Self-care during tough times.
[00:31:13] Self-care and energy management.
[00:36:41] Avoiding judgment from others.
[00:40:17] Influencer campaign challenges.
[00:44:24] Evolution of influencer marketing.
[00:45:43] Personality tests and compatibility.
[00:52:26] Psychic readings and reality TV.
[00:54:05] Reality TV influencers and careers.
[00:58:36] The goalpost in life.
[01:01:34] Gratitude and anxiety relief.
[01:04:42] Mutual value in influencer marketing.
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Today we’re speaking with Nycole Hampton of GoodRx.
Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.
At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.
She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.
Connect with her:
Instagram: https://www.instagram.com/nycolehampton/
Threads: https://www.threads.net/@nycolehampton
Business Insider:
https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2
Timestamps
[00:02:10] Valentine's Day acknowledgment.
[00:06:38] GoodRx using influencers.
[00:08:08] Consumer and healthcare provider programs.
[00:11:22] Impactful brand storytelling.
[00:16:42] Evergreen content strategy.
[00:18:32] Negotiating usage and compensation.
[00:22:09] Approaching content creation uniquely.
[00:25:32] Building meaningful relationships.
[00:32:03] Pressure on content performance.
[00:33:05] Pushing content across multiple channels.
[00:36:29] Challenges in influencer marketing.
[00:41:08] Career goals and leadership roles.
[00:44:10] Being intentional in a room.
[00:49:31] Women talking about money.
[00:52:23] Challenges that creators are facing.
[00:55:14] The creator economy and influencer marketing.
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Today we’re speaking with Dixie Roberts of HangarFour.
As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oréal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA.
Before joining HangarFour, Dixie spent 3 years as a copywriter at Warby Parker – her time coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.
Past interview with her :https://open.spotify.com/episode/0nT1dOSCeoyLgDQQXetu36?si=1a2ad04b62054f8a
Connect with her:Instagram: https://www.instagram.com/dixieinnewyork/
LinkedIn: https://www.linkedin.com/in/dixie/
Timestamps
[00:01:21] Dixie's incredible nail art.
[00:07:16] Beautiful nails.
[00:08:14] Heirloom corn kernels.
[00:12:18] Networking and career opportunities.
[00:16:28] Balancing work and parenting.
[00:21:47] Millennials and Gen Z differences.
[00:24:00] Partners in parenting.
[00:28:39] Age and achievement pressure.
[00:32:16] Embracing personal journey and accomplishments.
[00:35:35] Climbing the corporate ladder.
[00:41:16] Work with creators differently.
[00:45:01] Stretching limited influencer budget.
[00:48:42] Influencer marketing strategies.
[00:53:37] Influencers and conversions.
[00:57:48] Building executive profiles.
[00:59:20] Employee agreements and content creation.
[01:03:35] Influencers and brand partnerships.
[01:07:44] Shameless plug for networking events.
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Today we’re speaking with Amanda Mizrahi of Edelman.
Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer, and paid media together to tell one holistic story.
Amanda leads the TJX Influencer team and has nine-plus years in the influencer marketing space. Amanda works with her clients to create fully integrated campaigns that bring earned, owned, and influencer programs. Her clients have included Samsung, HP, PayPal, Microsoft, Starbucks, Nestle, Barilla, Wacom, Adobe, and more.
Before her time at Edelman, Amanda worked for the fashion company HMX where she started the brand's social media channels and dipped her toe into merchandising and planning/ allocation. Amanda has a Bachelor's in Business Administration and a minor in communication from the George Washington University School of Business
Connect with her:
https://www.instagram.com/amandaemizrahi/
https://www.linkedin.com/in/mizrahiamanda/
Timestamps
[00:00:23] Podcast event expansion and ambassadors.
[00:06:19] Young Amanda's aspirations.
[00:09:46] Women in male-dominated industries.
[00:14:38] Resetting work-life balance.
[00:18:30] Working across different time zones.
[00:21:17] Job search and networking advice.
[00:25:23] Women leaning into opportunities.
[00:28:06] Trying different roles at agencies.
[00:34:21] Working with big brands.
[00:38:26] Getting on their radar.
[00:41:29] Reputation and recommendations.
[00:45:24] Pitching outside the box.
[00:47:28] Thinking beyond sponsored posts.
[00:50:57] AI-driven tools in influencer marketing.
[00:55:05] Artists as influencers.
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Today we’re speaking with Tyler Chou, The Creators Attorney.
Tyler Chou, known as "The Creators Attorney," articulates her life’s calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators.
This episode directly addresses YouTube creators, acknowledging their role in a movement for positive change. Creators are prompted to think beyond view and subscriber counts, focusing on building 7-figure businesses through diversified revenue streams.
Tyler shares insights gained from assisting clients in creating 6 and 7-figure courses, underscoring the potential for creators to move beyond traditional income sources. The article resonates with the ethos of empowering creators to transition from reliance on AdSense and brand deals to more expansive business models.
The personal journey recounted by Tyler emphasizes the alignment of her work with her values and her commitment to protecting those creators who, in their pursuit of beauty, creation, and education, create without the promise of fame or fortune.
This episode weaves in a broader societal perspective, imagining a future where creators are compensated for their work in a way that aligns with their values. It highlights the Creator Economy's current and projected value, challenging traditional media to recognize the significance of creators in shaping the cultural landscape.
Tyler Chou positions herself not only as an attorney but also as a confidante, coach, and cheerleader for creators which draws a parallel between creators and the soul of humanity, emphasizing their need for protection and support.
Connect with her:
https://www.youtube.com/@TheCreatorsAttorney
https://www.instagram.com/thecreatorsattorney/
https://www.linkedin.com/in/thecreatorsattorney/
Timestamps
[00:02:23] Humanizing the job board.
[00:05:23] The creator economy and law.
[00:08:01] Listener recommendations and interview opportunities.
[00:13:22] Pursuing a practical career.
[00:16:00] Starting a YouTube channel.
[00:19:10] The power of YouTube channels.
[00:24:26] Starting a YouTube channel.
[00:26:52] Protecting and supporting creators.
[00:30:24] Giving away valuable knowledge.
[00:34:56] Taking creators to the next level.
[00:37:23] Monetizing through courses and membership.[00:41:06] Working with multiple creators.
[00:44:18] Incorporating and employment contracts.
[00:48:10] Hiring an assistant
[00:53:06] Firing difficult clients.
[00:54:36] Contracts and management issues.
[00:58:10] Termination provisions and pitfalls.
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Today we’re speaking with Elizabete Ludborza of Kaveat.
Head here and mention Jessy at WIIM to get a free trial.
https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01
Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge through data-driven insights, industry benchmarks, and automatic AI-redlined contracts. Their clients include an Endeavor group company and other leading talent management agencies.
Connect with her and Kaveat
www.kaveatapp.com
www.linkedin.com/company/kaveatapp/
www.instagram.com/kaveatapp/
www.tiktok.com/@kaveatapp
Elizabete Ludborza
https://www.linkedin.com/in/elizabeteludborza/
https://www.instagram.com/elizabetel/
https://www.tiktok.com/@elizabetel
Timestamps
[00:02:06] AI-driven contract review tool.
[00:10:35] The creator economy and influencers.
[00:11:48] Missed opportunity in Latvia.
[00:15:30] Predatory contracts in modeling.
[00:19:20] Female domination in the creator economy.
[00:23:09] The challenges of immigrating.
[00:26:03] Importance of resilience
[00:30:37] Gender gap in VC funding.
[00:34:23] Building a supportive community.
[00:37:59] Female founder communities.
[00:41:37] Signing incredible customers.
[00:46:49] Building in the creator economy.
[00:49:05] Pivoting in your business.
[00:53:40-00:53:51] A special offer for listeners.
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Today we’re speaking with Blagica Bottigliero of Zlato and Bottles Nation.Connect with her:Instagram: http://www.instagram.com/BlagicaX: http://www.twitter.com/@BlagicaThreads: https://www.threads.net/@blagicaBlagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her career has been defined by leading digital transformations across various sectors.Currently, as the Founder and Principal of Zlato, she specializes in providing strategic digital and affiliate marketing guidance. She engages deeply with client teams, offering not only training but also hands-on execution support. In this role, she integrates herself into the team, applying her expertise to drive success in digital communications strategies and affiliate marketing initiatives.She served as the Director of Affiliate Marketing at JEB Commerce. There, she implemented a comprehensive strategy that merged Public Relations, Digital Marketing, Content Creation, and Commerce. This role was pivotal in reshaping the agency's approach and offerings, demonstrating her ability to drive innovative and effective marketing solutions.As Head of Marketing & Partnerships at Bottles Nation, she led a significant digital transformation, managing over 1,000 virtual events and generating $1M in revenue within a year. Her global expertise was further expanded at ModSquad and Motorola Mobility, where she managed international teams and navigated complex global communication challenges. Additionally, her tenure at Orbitz contributed significantly to their online marketing strategies, enhancing her experience in the travel and e-commerce sectors.At Edelman Digital, she played a key role in integrating digital marketing with traditional PR, establishing new industry standards. This experience sharpened her ability to merge cutting-edge digital strategies with traditional marketing practices.Her broad experience, spanning from startups to multinational corporations, enables her to skillfully manage complex marketing environments. As a seasoned keynote speaker, she's shared insights at forums like TEDx, SxSW, and AllWeb.Passionate about continuous learning, she actively explores new trends, such as AI, to stay at the forefront of marketing innovation. She welcomes and embraces change, constantly seeking to shape the digital narrative of brands.She is an avid volunteer in her community. She is also an advocate for green technologies and electric vehicles. A born and bred metro-Detroiter, she has the pulse and grit of the Midwest , mixed in with international experience and knowledge. [00:00:00] Resurgence of affiliate marketing.[00:04:18] Planning for the new year.[00:07:01] Affiliate marketing origins and evolution.[00:10:18] The rise of affiliate marketing.[00:13:50] Affiliate marketing and BuzzFeed.[00:14:47] Privacy concerns and affiliate marketing.[00:18:15] The evolution of influencers.[00:22:07] Influencer concerns on affiliate marketing.[00:22:47] Patience in affiliate marketing.[00:28:02] Different affiliate marketing networks.[00:28:13] Affiliate marketing networks.[00:33:22] Pressure and Expectations in Influencer Marketing.[00:35:52] Scaling in digital marketing.[00:40:43] Mistrust in influencer partnerships.[00:42:42] Influencer marketing trends.[00:47:27] Influencers exploring affiliate marketing.[00:50:22] Balancing motherhood and career.[00:53:58] Women in the digital technology space.[00:58:10] Teaching the importance of self-care.[01:00:53] Balancing work and motherhood.[01:04:01] Parenthood and motherhood challenges.[01:08:28] Looking forward in my career.Want to join WIIM's Membership?Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
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Today we’re speaking with Georgina Whalen of One Medical.
Connect with her:
gwhalen@onemedical.com
https://www.linkedin.com/in/georginawhalen/
Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a creator herself, Georgina leads each program with intention and empathy, using her innate abilities to draw out impactful stories that allow brands to connect in a meaningful way. Georgina serves as a guest lecturer at Tisch and NYU, founded and leads The Influencer Marketing Masterclass; a guided cohort for those wishing to plan, execute, and analyze successful influencer campaigns, and has served as an industry advisor for The Clorox Company, Localeur, and Petal. Throughout her tenure, Georgina has worked with clients and strategic partners like Procter & Gamble, Kraft Heinz, Nike, Reebok, Land Rover-Jaguar, LEGO, Hilton, Google, Whole Foods, Lexus, Verizon, HelloFresh, Apartment Therapy, Ford, BEHR, Albertsons, Dyson, and more.
[00:05:34] Working with long-term creators.
[00:08:51] Increased budget and opportunities.
[00:10:49] Experimentation in influencer marketing.
[00:12:31] Challenges in campaign coordination.
[00:15:54] Evaluating successful content.
[00:20:11] Creator Onboarding and Relationship Building.
[00:24:15] Personal and impactful content.
[00:26:11] Shifting strategy and KPIs.
[00:31:26] The power of social sharing.
[00:33:33] Shifting creator landscape and support.
[00:38:36] Starting the Change Process.
[00:43:26] Working with a spouse.
[00:46:23] Niche cookbook for couples.
[00:49:53] A wonderful book coming out.
Want to join WIIM's Membership?
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Today we’re speaking with Cheyenne Brink of Brink Talent Management.
Connect with her:
https://www.linkedin.com/in/cheyennebrink
https://www.instagram.com/brinkmgmt/
https://www.instagram.com/cheyvenuti/
Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 years and currently resides in Philadelphia, PA.
[01:55] Launching a management company.
[07:13] Professional journey and career trajectory.
[11:48] Venturing into working with creators.
[14:52] Career transition and unexpected challenges.
[17:49] Acquisitions and career transitions.
[20:14] Emotional rollercoaster of job loss.
[24:31] Being vulnerable and finding support.
[26:25] Starting a management company.
[00:29:46] Starting a new business.
[32:50] Outsourcing and growing the business.
[36:39] Soft skills and relationship building.
[41:07] Branding and personal style.
[45:39] Hiring and expanding the roster.
[48:50] Women using intuition in business.
[53:27] Influencer economy and decorating
Want to join WIIM's Membership?
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Today we’re speaking with Brooks Miller of Edelman.
Connect with her:
https://linkedin.com/in/brooksdennardmiller/
https://instagram.com/brooksied
https://twitter.com/brooksied
Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, leading the US Creator Content Strategy & Execution team, which focused on collaborating with the internet's top influencers and artists to make best-in-class content for Twitter's advertisers. Before her life was peppered with #sponsored and #ad, she was an account manager at creative agencies like Barrett Hofherr (fka barrettSF) and 72andSunny. Brooks has won multiple Shorty awards and her work has been featured in AdWeek and AdAge.
[03:53] Launching a membership for creators.
[09:16] Elon Musk's children's names.
[11:30] Moving back to New York.
[14:04] Layoffs and company acquisition.
[17:37] Keeping work and personal separate.
[20:47] Longevity in the workplace.
[25:10] Using your Rolodex.
[26:37] Taking a Beat
[29:28] Limitations of working with influencers.
[33:44] Concerns about influencer partnerships.
[36:37] Understanding the value of influencers.
[40:15] Censoring and authenticity in branding.
[41:59] Vetting process and brand sensitivity.
[44:23] Utilizing influencers for consultation.
[47:38] Influencers as trusted advisors.
[51:57] Creating camaraderie in the industry.
[53:14] Sharing stories of resilience.
[57:27] Tune in next week.
Want to join WIIM's Membership?
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Today we’re speaking with Lindsay Pierce of Estate Five.Connect with her:Instagram: @lindsaypierce_, @estatefiveLinkedIn: https://www.linkedin.com/company/estate-five-media/Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media brands to orchestrating celebrity collaborations for L'Oreal Paris with global icons like Viola Davis, Celine Dion, and Camila Cabello, Lindsay's visionary approach has helped reshape the talent landscape. A graduate of the University of Missouri School of Journalism, her career is punctuated by a relentless pursuit of innovation and a laser-focused dedication to driving brand revenue. As the Vice President of Talent Management at Estate Five Media, Lindsay spearheads a growing talent team, propelling 120 creators to new heights of success while transforming their digital platforms for sustained profitability.[01:18] Holiday merch and gift lists.[06:36] Career trajectory in influencer marketing.[07:15] Martha Stewart and talent management.[13:04] Emotional intelligence in influencer marketing.[14:31] Kindness and human connection.[18:44] Passive income in affiliate marketing.[22:30] Creator versus influencer distinction.[27:10] Elements of campaign strategy.[29:16] Influencers and brand partnerships.[34:34] Misrepresentation in talent management.[37:24] Establishing business friendships.[41:01] The pressure of management.[46:44] Burnout and mental health.[47:12] Burnout in the industry.Want to join WIIM's Membership?Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join our Creator Only Private Facebook Group:https://www.facebook.com/groups/wiimcreatorsDon't forget to follow us on Instagramhttp://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/messageSupport this podcast: https://podcasters.spotify.com/pod/show/wiim/support
In this episode, we discuss the art of negotiating and the importance of approaching it with humanity. Whether you're swamped with work or finding it hard to connect with clients during ta busy Q4, join me as we discuss valuable insights on being a better negotiator.
[05:39] Negotiating influencer brand partnerships.
[08:07] Exclusivity and product categories.
[11:44] Infusing humanity into negotiations.
[15:45] Joining our collective.
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Hey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right.
[00:29] The News!
[05:40] Investing in the stock market.
[10:20] Opening up and being yourself.
[13:09] Spending time with animals.
[18:45] Eliminating stuff from your life.
[21:12] Eliminating clutter for positive change.
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In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach.
Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media. They host creator workshops, influencer content days, student socials, guest speakers, and more.
They give creation-focused students insight into the growing entertainment and social media worlds and the world of content creation.
At just 21, Dylan Huey has become a successful content creator, musician, entrepreneur, host, speaker, innovator, and leader in the entertainment, social media, and technology industries. As a creator, he has garnered over a million cumulative followers on social media under his moniker and stage name, Rodin’ Flash. In addition, he has previously managed other creators with followings over 100M. Currently, he is a University of Southern California student studying business administration and minoring in the music industry. At USC, he runs the first and only content creator club at any university, REACH, which has since expanded to 50+ campuses, including UCLA and Duke University.
Julia Conoscenti, born in Thousand Oaks, California, faced early challenges including anxiety and her parent's divorce but found solace and strength through her passion for acting. Introduced to the craft at a young camp, she blossomed into roles from musicals to commercials, eventually starring in a Nickelodeon Special and FOX's Rosewood. Transitioning to the academic world, Conoscenti pursued Journalism and Cinematic Arts at the University of Southern California, where she embraced writing, working on her introspective novel, "Behind the Scenes." Drawing from her life in entertainment, she aspires to delve into behind-the-scenes roles while highlighting the value of self-compassion."
[01:54] Reach organization's success.
[04:32] Intimate gatherings and connections.
[08:45] State of the Union event.
[14:44] Finding a sense of belonging.
[17:29] Reach demographic and growth.
[20:01] Unique pitch challenges.
[23:19] Growing on Instagram vs TikTok.
[28:38] The mental health aspect.
[31:15] Impact of social media.
[34:11] Creative burnout and self-happiness.
[37:55] Active members and their achievements.
[43:47] Growing and reaching more students.
[45:30] Expanding collaborations with universities.
[49:27] Getting involved with Reach.
[51:22] Sharing the podcast.
Connect with REACH:
Website: https://www.uscreach.com/USC REACH Instagram: https://www.instagram.com/uscreach/REACH NATIONAL Instagram: https://www.instagram.com/reachnatl/
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In this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the other person, promoting a mutually beneficial approach. Lastly, I highlight the often overlooked practice of following up with personalized gestures to stand out in professional relationships, all while stressing the value of building authentic connections over time.[01:00] Redefining Networking
[02:00] Getting Personal for Authentic Connections
[05:00] Mindset Shift: How Can I Help?
[09:00] The Power of Following Up
[13:00] Rebranding Networking: Seeking Suggestions
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Today Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed. Connect with her:http://www.instagram.com/jessygrossmanWant to join WIIM's Membership?http://www.iamwiim.com/joinFollow us on Instagram:http://www.instagram.com/iamwiim
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Today we’re speaking with Gordon Glenister of Gordon Glenister Ltd.
Connect with him through:https://www.instagram.com/gordon.glenister/twitter.com/gordonglenister Or visit https://gordonglenister.com/In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares his journey in the industry, from setting up the influencer division to writing a best-selling book on influencer marketing strategy. He emphasizes the importance of professionalism and best practices in influencer marketing, including clear communication, proper briefs, and timely responses. Gordon also discusses the future of influencer marketing, highlighting the rise of social commerce and the potential for influencers to become entrepreneurs and creative agencies.
[05:33] Men in influencer marketing.[10:08] Influencer marketing's unregulated nature.[13:14] The power of influencer marketing.[17:18] Representation and age diversity.[20:09] Payment terms and fairness.[24:32] Influencer campaigns and success.[29:06] Using influencers for product research.[31:15] Influencers as creative agencies.[36:03] Influencers at One Billion Summit.[39:31] Pet peeves in influencer marketing.[43:09] Developing a strong personal brand.Want to join WIIM's Membership?Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim Join Our Upcoming Event:http://iamwiim.com/tech Join our Creator Only Private Facebook Group:https://www.facebook.com/groups/wiimcreators/Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
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In this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tune in to gain insights on personal branding in the influencer marketing industry.
[01:43] Overcoming stage fright.
[05:01] Comfort on stage and camera.
[09:27] Women supporting each other.
[12:00] Stellar panel moderators.
[17:01] Engaging the audience.
[22:25] Taking your space on panels.
[26:07] Prioritizing personal brand and thoughts.
[28:00] Influencer marketing and technology.
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In this episode of The WIIM Podcast, we tackle a common question: How to land a first job in influencer marketing? Here’s some advice and observations based on Jessy’s experience in the industry. Tune in to learn valuable tips on standing out as a candidate, marketing yourself effectively, and breaking into the creator economy.
[01:14] Getting your first job.
[06:05] Networking and career advancement.
[11:01] Slow year for recruiting.
[14:59] Selling yourself in the market.
[17:01] Persistence pays off.
[21:41] Keeping up with industry trends.
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During this week's episode, Jessy shares 9 little known facts about herself from fun-facts to personal shares. Connect with her:http://www.instagram.com/jessygrossmanhttp://www.tiktok.com/@iamwiimWant to join WIIM?http://www.iamwiim.com/joinFollow us on Instagram:http://www.instagram.com/iamwiim
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Today we’re speaking with Samantha Merkin of FCB CHICAGO, Molly Tracy of VRAI DIGITAL, Aana Leech of Light Tricks, and Corinne Travis & Julian Greene of Flagship Connect with them:Samantha Merkinhttps://www.instagram.com/samantha.merkin/Molly Tracyhttps://www.instagram.com/vraidigital/Corinne Travishttps://www.instagram.com/corinne.travisJulian Greenehttps://www.instagram.com/juliangreeneAana Leech https://www.instagram.com/ligthtricksIn this episode of the WIIM Podcast, Here’s a view from the Chicago Live event as we discuss the current trend of scripted and heavily curated content in influencer marketing. questioning the effectiveness of the traditional face-to-face approach and exploring alternative ways to create engaging and authentic stories. We also give an update on recent events and interviews, emphasizing their commitment to providing valuable insights on influencer marketing and women in business. Tune in to hear their refreshing take on breaking free from the scripted narrative.Timestamps:[00:22] Breaking free from scripted content.[04:07] Personal branding and thought leadership.[09:32] Lollapalooza and professional memories.[11:08] F**K, Kill and Marry[15:18] Setting boundaries and being present.[19:29] Embracing imperfection and taking action.[21:21] The creator economy opportunities.[27:07] Combining Flat Fee with Affiliate.[29:30] Creator economy and starting out.[33:36] Test and learn period.[35:19] Influencers' valuable feedback.[40:32] KPIs in influencer marketing.[43:43] Influencers as OG influencers.[46:11] Influencer marketing as a strategy.[49:05] Influencers and product recommendations.[54:38] Lack of innovation for creators.[57:11] Brand pressure on returns.[59:11] Curated gift guides and consumer behavior.[01:04:24] Getting paid as creators.[01:08:04] Knowing your strengths as a creator.[01:10:16] Community-led commerce and trust.[01:14:09] Curated vs. Scale in Influencer Marketing.[01:17:36] Focusing on long-term brand relationships.[01:23:34] Killer YouTube commercials.[01:24:30] Validation of creators as businesses.Want to join WIIM's Collective?https://www.iamwiim.com/joinJoin our Creator Only Private Facebook Group:https://www.facebook.com/groups/wiimcreators/Follow us on Instagram:https://www.instagram.com/iamwiim--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/messageSupport this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today, we’re speaking with Lindsay Calabrese of The Arena Group.
Connect with her:
https://www.instagram.com/LindzeeeLee
https://www.linkedin.com/in/lindsaycalabrese/
Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's largest brands. In recognition of her expertise, she was named Social Media's Rising Star in the Events Industry by Event Solutions and one of the top 42 Most Passionate Business Women on Twitter by Huff Po.
In addition to Lindsay’s impressive career, she has a notable presence in public speaking. Over the years, she has participated in various industry events and conferences, sharing her knowledge and insights. In 2012, discussing and creating branding strategies using social media and translating social media efforts into sales. Her commitment to educating others about influencer marketing and social media. Join us, as Lindsay discusses how Job Hopping works in today's world.
[09:26] Lindsay's experience in the creator space.
[13:37] Job hopping is OK.
[16:11] Conflict of morals.
[19:11] Learning at an agency.
[23:09] Ageism in the influencer industry.
[29:08] Finding niche communities and subcultures.
[31:45] Understanding goals and objectives.
[35:14] User-generated content and UGC divisions.
[38:22] Salesmanship and the creator economy.
[43:29] Staying in the creator economy.
[47:43] Scaling relationships in creator economy.
[51:36] Partnering with creators.
[55:47] Creators at cultural intersections.
[58:26] Web3 and AI integration.
[01:15] AI-powered content creation.
[04:55] Get paid to learn.
[08:09] Multiple revenue streams.
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Today we’re speaking with Caitlyn Kumi of Miss EmpowHer.Connect with her: TikTok: https://www.tiktok.com/@caitlynkumi
LinkedIn: https://www.linkedin.com/in/caitlynkumi/Instagram: https://www.instagram.com/caitlynkumi/Article: essence.com/news/money-career/black-creators-nielsen Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerment brand. During her junior year at UNC-Chapel Hill, Caitlyn founded Miss EmpowHer to help women of all shades and shapes feel confident and empowered. With Miss EmpowHer, Caitlyn hopes to inspire women to become the best versions of themselves and encourage women to support other women. Caitlyn is a lifestyle and education content creator who shares advice and tips for Gen Z women on TikTok and LinkedIn. Caitlyn received features in Forbes, Business Insider, and Good Morning America. Rates for brand deals, Diversity in influencer marketingTimestamps:[06:24] Building a multifaceted career journey.[11:05] Choose your friends wisely.[20:46] Work-life harmony is key.[21:33] Balance and intentional outsourcing.[25:55] Invest in your favorite creators.[31:25] Embrace your multifaceted identity.[40:13] Long-term partnerships with audience.[41:49] Brands should prioritize diversity in influencer campaigns[46:20] Missed opportunities in influencer marketing.[54:24] Network is key for success.[56:16] Promote and support each other.Check out Oversubscribe: https://oversubscribe.co Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossmanInstagram: https://www.instagram.com/jessygrossman Want to join WIIM's Membership?Check out our website https://www.iamwiim.com/joinMore Events - https://members.iamwiim.com/eventsDon't forget to follow us on Instagram https://www.instagram.com/iamwiim
Disclaimer: The opinions of Caitlyn Kumi, Founder of Miss EmpowHer, and content creator are not those of her company or previous employers.
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Today we’re speaking with Leslie Morgan of Morganglory Consulting/ The Candidly.
Connect with her:https://www.linkedin.com/in/leslie-morgan-4b48988/
Leslie Morgan joins us to discuss a wide range of topics. From LinkedIn and parenthood to growing a consultancy and affiliate marketing, Leslie is a Digital creative and business executive with over 15 years of experience working with brands, digital influencers, celebrities, and networks across multiple digital platforms to scale businesses, grow revenue, and build brands. GM and Founding Partner of The Candidly, a wellness brand for women who sort of hate wellness brands. Client highlights include Interim COO for Hank and John Green's Complexly, Operations Consultant for The Chosen, GM for Chad Wild Clay and Vy Quaint Spy Ninja Networks, and Consultant for Lightricks (SWOT analysis, partnerships, and overseeing editorial content strategy). Join the conversation as they delve into the world of influencer marketing and women in business.
Timestamps
[01:30] Affiliate marketing.
[06:48] Being a working mom.
[09:36] It takes a village to become a mom.
[11:23] Challenges of pregnancy and work.
[16:38] Struggles of motherhood and entrepreneurship.
[19:10] Enjoying the parenting journey.
[23:58] A wellness site for women who hate wellness.
[27:30] Acquiring first clients advice.
[30:29] Connecting and staying connected.
[36:40] Being true to yourself.
[39:12] Presence on LinkedIn
[43:22] Promoting oneself and self-confidence.
[46:30] Doing a video for yourself.
[49:13] The creator economy.
[52:48] Low barrier of entry.
[57:40] Optimizing influencer marketing relationships.
[01:01:36] Women's entrepreneurial success stories.
Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman
Instagram: https://www.instagram.com/jessygrossman
Chicago Meet Up - https://members.iamwiim.com/event/chicago
More Events - https://members.iamwiim.com/events
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Today we’re speaking with Megan Frantz of Whalar.
Connect with her:
https://instagram.com/megsfrantz
Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape.
Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices.
Previously, Megan led Creator Partnerships at Patreon, the top platform powering membership businesses for over 200,000 creators, podcasters, musicians, and artists. Founded by creator and musician Jack Conte in 2013, Patreon has paid out $2 billion to creators to date.
She also served as the Director of Talent Partnerships at Group Nine Media (the Discovery-backed parent media company of Thrillist, NowThis, The Dodo, and Seeker). Here, Megan operated as the sole talent leader within the sales organization, building and executing branded campaigns with influencer programming across the four digital publishers.
Prior to Group Nine, Megan was the head producer on the Shorty Awards, the premier award show honoring the best of social media, where she built hundreds of robust relationships with the creators, celebrities, and Academy members recognized in the show.
[06:29] Animals being mistreated.
[08:11] A mysterious conversation.
[12:34] Being more human in influencer marketing.
[18:28] Whalar's secret sauce.
[19:10] Unique team structure and resources.
[23:01] Discovering Pickleball during lockdown.
[27:11] Protecting creators' mental health.
[31:25] Bad manager experiences.
[34:44] Managing talent in the modern day.
[37:14] Teaching creators professionalization.
[40:20] Organic content vs. branding.
[43:51] Subscribers supporting creators financially.
[49:55] Tools for email tracking.
[52:30] Setting email response boundaries.
[55:58] Diversifying income for creators.
[57:10] Patreon and Super Fans.
[01:01:20] The yearbook of social media.
[01:05:51] Pay-to-play awards.
[01:07:15] Award ceremonies and acknowledgment.
Check out Oversubscribe: https://www.oversubscribe.co/
Connect with Jessy:LinkedIn: https://www.linkedin.com/in/jessygrossman
Instagram: https://www.instagram.com/jessygrossman
Chicago Meet Up - https://members.iamwiim.com/event/chicago
More Events - https://members.iamwiim.com/events
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In this episode, we discuss the importance of slowing down in conversations and taking time before responding. I’m sharing my experiences of how pausing and not reacting immediately led to better outcomes. I also highlight the significance of considering the emotions of both parties involved and how energy can impact the conversation. Join me today as we talk about how to manage our emotions.
[09:39] Handling high-stakes emotions.
[11:34] Ghosting in the workplace.
[15:31] Slowing things down.
[20:26] Masked emotions beneath anger.
[25:05] Have a dialogue with your peers
[30:40] Therapy and finding support.
[34:34] Toxic positivity.
Check out Oversubscribe: https://www.oversubscribe.co/
Connect with Jessy:
LinkedIn: https://inkedin.com/in/jessygrossman
Instagram: https://instagram.com/jessygrossman
Chicago Meet Up - https://members.iamwiim.com/event/chicago
More Events - https://members.iamwiim.com/events
Want to join WIIM's Membership?
Check out our website https://www.iamwiim.com/join
Don't forget to follow us on Instagram https://www.instagram.com/iamwiim
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today we’re speaking with Jessy Grossman of WIIM.
In this episode of the WIIM Podcast, Jessy Grossman discusses steps on how to host a successful live event. She reflects on her early days of trying to do everything herself and emphasizes the need to delegate tasks to others. Jessy shares her personal experience of organizing events and how she eventually realized the importance of seeking assistance. Tune in to learn more about the benefits of getting help and how it can contribute to the success of your events and businesses.
Timestamps:
[04:23] Leave additional time.
[05:02] Create repeatable systems.
[06:15] Account for mix-ups
[06:43] Get help with event planning.
[09:04] Create a run of the show
[12:15] Overcommunicate
[13:53] Organize yourself
[15:08] Personally invite guests
Connect with the guests:
Ayomi: LinkedIn
Taylar: LinkedIn
Christie: LinkedIn
Check out Oversubscribe
Connect with Jessy:
Chicago Meet Up
More Events -
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Today we’re speaking with Jessy Grossman of WIIM, Taylar Barrington-Booker of Agency Cliquish, Ayomi Samaraweera of Canopy, and Christie Childers of Best Day Ever
After spending 3.5 years working in the Creator Economy, first at TikTok as the Global Head of Internal Communications and then at Jellysmack as Chief of Staff to the President, Ayomi is now a full-time startup founder building Canopy – an anonymous-but-verified platform for creators to crowdsource information and spill the tea in a safe space. As a TikTok Creator herself she has experienced the lack of transparency in the Creator Economy and is on a mission to democratize access to information and create a level playing field for Creators. She has been featured 5x in Business Insider as both a Founder and Creator.
Christie Childers is an Influencer Marketing and Brand Partnerships consultant based in New York City (and sometimes beyond) under her company entity, Best Day Ever. She plays all sides of the space managing a roster of 12 influencers, strategizing campaign activations for brands, as well as building her own fitness studio capitalizing on influencer marketing to drive foot traffic and new clientele.
As an early adopter of the creator-focused vertical, Christie’s expertise has evolved specifically to focus on creative directorial strategies, negotiating and upselling content usage packages and licensing deals, and using campaign performance data to draw conclusions about audience behaviors. This has extended her many opportunities to work with world-leading companies offering industry education, specifically rooted in trend-focused strategies where brands are often missing the mark in activating influencers and creators.
She is a global agencies alumni, an in-progress debut author, and overall a multi-hyphenate pursuant of creative endeavors that make people feel good. Her work ethic is honest, tenacious, and detail-oriented, and her goal is to make sure clients always have the best day ever!
Taylar is the Founder and Head of Talent and Partnerships at Agency Cliquish, a talent development and management agency dedicated to world-class representation for Black digital talent founded in Chicago, IL.
Agency Cliquish’s roster of compelling personal brands boasts a daily reach of 7.5 million across digital platforms. Under Barrington-Booker’s leadership, the agency has penned contracts for influencer marketing partnerships with brands like LVMH, Givenchy, YSL, Amazon, ULTA, Lincoln, Nordstrom, Nike, L’Oreal, Fenty, Neutrogena, Netflix, and hundreds more.
The strategically curated talent being managed by Agency Cliquish’s team of diversely-skilled Black women can be found across global streaming platforms like Hulu, Netflix, and TEDx, and featured in national outlets including CNN, Buzzfeed, PopSugar, 21Nintey, ESSENCE, and more!
Taylar is also a fierce advocate of diversity and inclusion in influencer marketing, a co-author for the published diversity charge #CreatorsforEquality, and a member of the diversity committee for Women In Influencer Marketing.
Timestamps:
[06:16] Biggest hurdle building in the creator economy.
[08:42] Things you wish you knew from the beginning
[12:48] Changing/Solving a problem in the creator economy.
[21:39] Impact of person branding on business.
[25:32] White space primed in the creator economy.
[29:40] Smaller brands have a place at the table with influencers.
[31:35] Future of influencer marketing.
[33:37] Starting Business Ideas.
[36:43] Influencer marketing getting to a performance-driven channel.
[38:47] Structuring day.
Connect with the guests:
Ayomi: LinkedIn
Taylar: LinkedIn
Christie: LinkedIn
Check out Oversubscribe
Connect with Jessy:
Chicago Meet Up - September 14
More Events - members.iamwiim.com/events
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Today we’re speaking with Jessy Grossman of WIIM.
In this episode, let’s talk about the challenges of being open and transparent both in my personal life and on the podcast. Tune in to hear this honest, candid, and heartfelt journey as I share my experience of becoming a stepmother and navigating a divorce during COVID, my upbringing, and how it has influenced my approach to parenthood.
TIMESTAMPS:
[04:24] Stepmotherhood can be challenging yet rewarding.
[09:57] Stepparenthood is a challenging role.
[19:29] Age and fertility challenges at 36.
[28:35] Infertility can be a mind[32:04] Exploring acupuncture.
Check out Oversubscribe
Connect with Jessy:
Chicago Meet Up - SEPT 14
More Events
Want to join WIIM's Membership? Join Us!
Check out our website: iamwiim.com
Don't forget to follow us on Instagram:
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today we’re speaking with Seema Tilak, an IP lawyer, and founder at Create LLP and Bianca Ker the Managing Director of EMEA at Tagger Media
In this event, they discuss the increasing integration of AI in influencer marketing. They explore the potential benefits and drawbacks of using AI for content creation, highlighting the importance of authenticity and the unique storytelling abilities of humans. They also touch upon the legal implications of AI, such as personal rights issues. They conclude by expressing their excitement for the future of AI in influencer marketing while acknowledging the potential challenges that may arise. Tune in to gain valuable insights into the evolving landscape of influencer marketing and the role of AI.
TIMESTAMPS [00:28] Authenticity and AI. [04:15] Behind the scenes of influencer marketing. [10:06] Who to f***, marry, kill - Instagram, Youtube or Tiktok [12:28] Online interactions and social media. [17:09] Next generation of women in the industry. [20:10] Aging out of influencer marketing. [24:02] Putting performance clauses in agreements. [27:22] The affiliate model. [32:10] Dodgers' successful decision during Pride Month. [36:59] Industry changes in recent months. [39:00] Investing in mid-nano creators. [42:19] Fans investing in creators. [49:18] Authenticity in influencer marketing. [52:32] AI in influencer marketing. [55:45] Virality clause in contracts. [01:00:38] Smart decisions about influencer marketing. [01:05:10] SAG AFTRA contracts and influencers.
Check out Create, LLP Check out Tagger Media
Connect with Bianca Instagram LinkedIn
Connect with Seema: Twitter LinkedIn
Check out Oversubscribe Chicago Meet Up More Events
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Today we’re speaking with Courtney Bagby Lupilin of Little Red Management. @
Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television with her acumen for advertising, communications, and digital media honed at the University of Colorado at Boulder. She began her career in the corporate sector at Oracle in San Francisco, managing internal communications and events. But a yearning for the celebrity side of influencer marketing led her to Los Angeles where she diligently volunteered her time and built relationships within the reality TV world before taking the bold leap to launch Little Red Management in 2019 at the young age of 25. Courtney's approach to influencer and celebrity brand management is rooted in her extensive knowledge of pop culture, her ability to foster impactful brand and talent relationships, and her unwavering commitment to helping her clients achieve their dreams. Courtney has activated partnerships for huge brands including Disney, FOX, Hallmark, Nike, Adidas, Amazon, Dove, Lancome and more. Her passion for pop culture has been reinforced through her travels around the world, where she has discovered that music, TV shows, sports, and movies are the universal language that connects people from all walks of life. Courtney currently resides in Los Angeles, CA.
TIMESTAMPS 07:21 - Path to influencer marketing, Launching company. 12:14 - Owning a Talent Management Company. 14:59 - Working with Reality Tv stars vs. Traditional Influencers. 19:25 - Successful model of an influencer. 21:33 - Representing Influencers who are on multiple platforms. 23:05 - Good partnerships for creators. 26:01 - Influencers loving every product. 31:20 - Brands willing to cater to reality star's extra needs. 33:12 - Delivering content on time. 35:35 - Transparency with clients concerning delivery time. 38:19 - Best quality of an influencer. 42:33 - Content creators getting attention from their dream brands. 45:47 - Representing Micro-influencers. 47:20 - Brands that work with Reality Tv stars. 48:38 - Overpricing. 54:21 - Mistakes Creators make when pursuing brand partnerships. 59:47 - Tips to Creators/Managers. 1:02:25 - Video quality for different types of content. 1:07:46 - Predictions. 1:13:34 - Video qualities for different types of content.
Check out Little Red Management: Website LinkedIn Instagram
Connect with Courtney: LinkedIn Instagram
Connect with Jessy: LinkedIn Instagram
Upcoming Events:
Chicago meet up
More Events
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Today we’re speaking with Halie Soprano of Traackr.
Halie Soprano has spent the last 8 years of in the digital media and influencer marketing industry. Her career kicked off with a focus on social media content working for WeddingWire/The Knot where she grew the foundation for her career from organic and paid social media management before moving on to Under Armour, managing paid social media efforts and working on media partnerships before finally jumping into the beauty industry where she helped skincare brand Beekman 1802 build their social strategy and influencer programs from the ground up.
She soon realized influencer marketing and the world of beauty was where she belonged, which is how she found her perfect fit as a Senior Professional Services Consultant at Traackr. Traackr is the #1 influencer marketing software for data-driven marketers.
This mix of social, digital media, and influencer laid the perfect path for her current role where she now gets to work alongside some of the brightest minds in the beauty industry helping them bring their influencer strategy to life.
Check out Traackr:
Website
Connect Halie:
Connect with Jessy:
Upcoming Events: NYC meet up Chicago meet up More Events
Want to join WIIM's Membership? Check out our website
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Today we’re speaking with Jenny Heinrich.
Jenny is a global strategic storyteller with over 23 years of experience helping brands find the perfect balance across paid, earned, and owned channels + tactics to effectively and efficiently intersect and engage with the audience they’re trying to reach. She’s held leadership positions at Weber Shandwick, MSL Group, Edelman, and FINN Partners, and most recently Jenny was the EVP Head of Influencer, Entertainment, Talent & Music at Ketchum. She’s also an influencer marketing professor at DePaul University in Chicago where she teaches students in a first-of-its-kind course that she designed, helping develop the next generation of influencer marketers.
TIMESTAMPS
00:00:27 Brand safety limits risk-taking.
00:11:34 Think outside the box.
00:15:58 Balance control for creative impact.
00:21:19 Brands should focus on niche audiences.
00:23:11 Consistency and authenticity are key.
00:28:00 Always-on approach for influencers.
00:33:05 Fans can fund their favorite creators.
00:44:34 Choose a career you love.
00:48:36 Influencer marketing is rapidly evolving.
00:56:30 Infertility journey offers hope.
00:59:32 Connect with Jenny Heinrich easily.
Connect with her:
Check out Oversubscribe: oversubscribe.co
Upcoming Events:
NYC meet up
Chicago meet up
More Events
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Timestamps
[00:01:57] Should your employee have a side hustle?
[00:04:12] Event Approval Panic.
[00:09:42] Outlet mall and decompress.
[00:11:34] Funding for content creators.
[00:17:19] Employee side hustles.
[00:21:13] Side Hustle as Content Creator.
[00:24:28] Trust in your team.
[00:27:18] Side hustles and employee fulfillment.
Check out Oversubscribe: oversubscribe.co
Connect with Jessy:
LinkedIn
Instagram
Upcoming Events:
NYC Experience
More Events
VidCon
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
TIMESTAMPS:
05:33 - Questions that came up.
06:49 - Jessy's two cents.
13:21 - Extended deadlines.
14:12 - Building in protections in your contracts.
15:23 - Explore Automation.
Connect with Jessy:
LinkedIn
Upcoming Events:
LA Experience
NYC Experience
More Events
VidCon
Influencer Marketing Show
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today we’re speaking with Peter Yang of OverSubscribe.
Peter Yang is co-founder and CEO of OverSubscribe, a Creator Economy startup that is empowering creators to accelerate their growth as businesses by 1) allowing fans to financially invest in their favorite creator’s growth in return for perks and, uniquely, regulated investment returns and 2) through guidance from our top-tier Creator Mentors.
Together with his co-founder Jae Kim (a long-time friend from their college days at MIT), Peter is deeply invested in the mission of OverSubscribe to help creators to reach their full potential, regardless of where they’re starting from.
Prior to OverSubscribe, Peter’s career was largely spent in the worlds of tech and finance, at companies like Goldman Sachs, Emergence Capital, and Corel.
TIMESTAMPS:
18:14 - Background.
24:48 - The creator economy, Oversubscribe overview.
34:38 - Perks of using Oversubscribe.
47:05 - Getting started with Oversubscribe as a Talent.
56:41 - Period of time it takes in raising investment funds.
1:10:39 - Exclusive preview.
Check out Oversubscribe:
Website
Successful Creator Public Offering (CPO) page
Current Audience Interest Poll (AIP) page
YouTube video by Creator as part of promoting CPO to his subscribers: youtu.be/qnPG37uai1k
Email: info@oversubscribe.co
Connect with Peter:
LinkedIn
Email: p@oversubscribe.co
Connect with Jessy:
Upcoming Events:
LA Experience- members.iamwiim.com/event/laexperience
NYC Experience - members.iamwiim.com/event/nycexperience
More Events - https://members.iamwiim.com/events
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram:
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today we’re speaking with Teri Yu of Kajabi.
Teri Yu is a repeat founder who raised $2.5M+ and successfully sold her company Vibely to creator powerhouse Kajabi. She has deep product & sales expertise from experiences at Asana and Microsoft. Teri was also previously a viral YouTube creator.
TIMESTAMPS 10:18 - Teri's background. 13:05 - Parents look at career path. 15:36 - Having an older sibling. 17:04 - Reconciling with Parents. 21:23 - Founding Vibely. 26:09 - Vibely's acquisition process. 29:28 - Post-acquisition. 32:05 - Kajabi customers' struggles and solutions. 42:29 -Best/Worst piece of professional advice. 47:45 - Leisure activities. 51:56 - Kajabi Communities' Upcoming features
Connect with her: Twitter Instagram LinkedIn
Upcoming events:
LA Experience: - June 20th
New York Experience: - July 27th
Register here
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Today we’re speaking with Kate Kenner Archibald of Dash Hudson.
Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley.
TIMESTAMPS 05:24 - Kate's background. 08:34 - Getting kids into sports. 10:10 - What is Dash Hudson? 12:16 - Social listening tool. 15:50 - Ideal Customer. 17:59 - Struggles clients are experiencing. 21:13 - Leveraging UGC Content. 23:37 - AI Tools for Content and creative strategies. 26:03 -More than following trends. 30:02 - Career highlights/lowlights. 32:11 - Worst piece of professional advice. 33:56 - Dream team attributes. 35:07 - Team helping with data.
Check Out Dash Hudson: Instagram: instagram.com/dashhudson/Twitter: twitter.com/dashhudsonTikTok: tiktok.com/@dashhudsonLinkedIn: linkedin.com/company/dash-hudson/mycompany
Connect with Kate: LinkedIn: linkedin.com/in/kate-kenner-archibald
Upcoming events: LA Experience: - June 20th New York Experience: - July 27th
Register here.
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
TIMESTAMPS:
03:23 - Optimize LinkedIn.
07:55 - Reconnect with old connections.
09:03 - Soul Searching.
12:35 - Self- Care.
17:44 - Last tip.
Connect with Jessy:
Upcoming Events:
Brand Connect
LA Experience
NYC Experience
Want to join WIIM's Membership? Check out our website
Don't forget to follow us on Instagram
Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today we’re speaking with Lisa Jean-Francois of Consciously Lisa.
Mom, Wife, Writer, Influencer, and Influencer Marketing Manager, Lisa Jean-Francois wears many hats and a cape! She is on a mission to spread the message of conscious and gentle parenting, thereby hoping to break generational patterns of abuse. Lisa has been a creator and influencer marketing professional for over 10 years, but it's only within the last few years that she has shifted both her life's purpose and her social media platforms. Today, Lisa's social media accounts showcase mental health and conscious parenting advocacy, and she's just getting started. She’s currently working on a parenting course, and Her E-book No Right Way, a Beginner’s Guide to Conscious Parenting is the first in a series of digital resources for parents she’s created. You can also catch up with her on her Podcast, “The Consciously Lisa Podcast,” to get a more in-depth look at her life as a mother living with mental illness. Lisa resides outside of Boston, Massachusetts with her husband, Andre, and two children, Jackson-Blaise, 9, and Julien-Michel, 3TIMESTAMPS06:20 - Lisa's Upbringing.07:29 - Professional Journey.14:34 - How being neurodivergent effects work.17:09 - Working full-time as an influencer manager.30:20 - Keeping in touch with co-workers.33:22 - Payment Ordeal.50:36 - Decision of sharing the story in public54:51 - Ego in the industry.56:38 - Future plans.
Connect with Lisa:
Website: consciouslylisa.com
Instagram: instagram.com/consciouslylisa_
TikTok: tiktok.com/@consciouslylisa_
Email: lisa@consciouslylisa.com.
Youtube: youtube.com/@consciouslylisa
Upcoming events:LA Experience: - June 20thNew York Experience: - July 27th
Register here.
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Today we’re speaking with Ginger Bertrand, Jenny D Safransky, and Kelsey Formost about mental health.
TIMESTAMPS
- 12:28 - Guests' Introduction
- 18:45 - What does mental health mean to you?
- 22:21 - Myths about Mental Health
- 29:37 - Imposter Syndrome
- 35:19 - Handling Talent suffering from their own mental health issues
- 39:25 - Editing Process
- 41:27 - Shielding Client from Negative Response
- 45:34 - Living in the messiness
- 48:44 - Quick fixes for getting out of an uncomfortable moment
- 55:57 - What helped The Guests and Jessy?
Connect with them:
- Jenny (LinkedIn)
- Kelsey (LinkedIn)
- Ginger (LinkedIn)
Upcoming events:LA Experience: - June 20thVidCon Anaheim: - June 21st to June 24thNew York Experience: - July 27th
Register here.
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TIMESTAMPS:
02:30 - A story about my dog.
06:09- Pay disparity In influencer marketing.
09:44 - Planning Events.
15:44 - Coaching & Advising.
Upcoming events:
LA Experience - June 20th
VidCon Anaheim - June 21st to June 24th
New York Experience - July 27th
Salary survey : iamwiim.com/salaries
Want to join WIIM's Membership?
Check out our website: iamwiim.com/join
--- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/messageSupport this podcast: https://podcasters.spotify.com/pod/show/wiim/support
Today we’re speaking with Denise Vitola of Bayer.
Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier, and stronger-willed. A slew of awards, industry-wide admiration, and years of personal and professional accomplishments are proof that she gets the job done.
In July 2021 she became Bayer’s VP Brand Integration PR, Social and Influencer for Consumer Health and quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer’s digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol’s “No Apology Period”, Aleve’s “Worst Golf Swing in America” with Charles Barkley, Bayer Aspirin’s “Most Meaningful Melody,” and T-Pain’s remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer’s market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR.”
Denise is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee business resource group focused on equal representation, leadership, and recognition, and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Outside of the office, she continues to follow her own passions: working out, teaching spin, and walking her dogs near her home in Myrtle Beach, South Carolina.
Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that’s Denise Vitola.
TIMESTAMPS
- 10:14 - Denise's Upbringing, Work Background.
- 15:14 - Through line regarding upbringing and working at Bayer.
- 18:11 - Working in-house at brand vs agency.
- 23:44 - How to best work with influencers.
- 28:05 - Bayer's emphasis on conversions.
- 31:23 - Call to action that worked well.
- 34:15 - Testing and learning while working with a lot of brands.
- 35:26 - Ramping up at Bayer.
- 37:43 - Small business utilizing influencer marketing.
- 40:32 - Influencer marketing tactics for small businesses.
- 42:11 - Female domination in influencer marketing.
- 44:42 - Equal pay philosophy.
- 46:58 - Win-win negotiation tips.
- 50:24 - Handling work-life balance.
Checkout Bayer:
Website
Connect with Denise:
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Today we’re speaking with Tim Sovay of CreatorIQ.Tim Sovay currently serves as the Chief Business Development & Partnerships officer of CreatorIQ, the leading software platform for global brands & agencies to manage, measure, and scale their influencer marketing programs. Previously, Tim has served in senior roles at theAudience, Edelman, The Walt Disney Company, and Summit Entertainment. With over 15 years of experience at the forefront of innovation across digital and social media marketing, Tim's work has received recognition in the industry by the Cannes Lions, 4A's, The Webby Awards, MarTech Awards, and Influencer Marketing Awards.
TIMESTAMPS
- 09:20 - Tim's Upbringing, Work Background.
- 14:04 - New Instagram feature as a CreatorIQ Customer.
- 21:09 - Managers utilizing new tools.
- 25:24 - New Instagram tools and features on the horizon.
- 29:34 - TikTok Advancements.
Checkout CreatorIQ:
Website
Connect with Tim:
Register for our upcoming events here
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Today, Jessy is going to share her recent thoughts and feelings about the influencer marketing industry.
00:48 - Reflecting on the Changing Landscape of Influencer Marketing
04:32 - The State of Influencer Marketing: Low Expectations and Lack of Creativity
08:57 - The Challenges of Innovation in a Pressured Market: Misaligned Expectations and Standards
13:57 - Disappointments in Influencer Marketing Industry & Call For Action
Connect with me:
@jessygrossman (Instagram)
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Today we’re speaking with Marina Middleton of Empowered Confidence.
Marina Middleton is a mother, wife, entrepreneur, and podcast host committed solely to helping women build their personal brands.
She is the founder of Empowered Confidence, a personal brand agency. Empowered Confidence teaches current and future female leaders how to leverage their stories and authenticity to build stronger brands, businesses, and, most importantly, communities. Marina is also the host of the She Did It Anyway Podcast.
Prior to entrepreneurship, she earned a B.S. in marketing and minored in fashion at Johnson & Wales University. Following her college career, Marina worked for Yahoo!, Tumblr, and Yahoo! News, developing digital media campaigns for some of the most recognized global and Fortune 500 brands.
Her expertise has been featured across numerous publications, including Yahoo News, Yahoo Finance, Business Insider, and more. She was named one of the Top 10 Successful Entrepreneurs to build their business during a global pandemic and led a mentor session at Create & Cultivate around how to build, monetize, and scale your brand.
TIMESTAMPS
[08:28] Marina's Upringing, Switching Careers, Founding Empowered Confidence.
[12:27] Transitioning to marketing.
[17:01] Launching Empowered Confidence.
[22:37] Marina's willingness to adapt.
[24:12] Coaching session with Marina.
[29:14] Personal Branding Journey.
[33:24] Tips and Tricks on how to establish your Voice Better.
[37:08] Social platforms for personal branding.
[40:37] Tips for growing your podcast.
[42:37] Unaddressed issue in social media.
[45:59] Issue facing clients and solution.
[49:15] Personal/Professional goals in 2023.
Connect with her:
Instagram: @marinaamiddleton, @empoweredconfidence_
TikTok
Website
Register for our upcoming events hereWant to join WIIM's Membership? Check out our websiteDon't forget to follow us on Instagram
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Today we’re speaking with Christina Jones of DBA Media LLC.
Christina Jones is the Senior Vice President of Talent at Digital Brand Architects. In her role as SVP, Jones has led and built an additional management sector at DBA that continues to lead DBA's mission to amplify strong multi-hyphenated voices in the digital space. Jones began her career in the space eight years ago, quickly garnering wide acknowledgment and credibility for representing and building pathways for talent who push against traditional societal standards.
During her time at DBA, Jones' clients' careers have sky-rocketed. In 2018, it was announced that Jones' client Patrick Starrr in partnership with Digital Brand Products, secured a $10M investment to begin his own makeup brand One/Size Beauty. In total, Jones' management team has secured over 20+ high-value business opportunities with DBP, garnering multi-million dollars of revenue through these partnerships. Additionally, Jones' clients like Kier Gaines, Achieng Agutu, Terrell and Jarius, and Yasmin Maya have been recognized by the likes of Oprah Winfrey, The White House, Good Morning America, The Today Show, Michelle Obama, and more for their advocacy around Black rights, LGBTQ+ and US citizenship.
Prior to DBA, Jones' career started as a manager at The Collective (Studio71), and later, at 21 years old, she became one of the youngest agents in history when she was announced as an Endorsement Agent at APA, securing eight figures in partnerships during her tenure for clients of the agency. She was also a part of UTA's acquisition of Digital Brand Architects in 2019 and has grown from a Director to Senior Vice President of the company within four years of joining DBA. Jones resides in Los Angeles and has a Bachelor's Degree in Television Production with a minor in Digital Strategic Communications and Film.
TIMESTAMPS
- [10:42] Christina's background
- [18:07] Christina's talent management introduction
- [22:31] Identifying the right talent to represent
- [25:52] How to retain a talent
- [28:00] How to retain your talent manager
- [30:36] Barriers in the talent management industry & solutions
- [35:28] Christina's advice on working with marketing agencies
- [38:00] Christina's advice to managers on how to negotiate pricing for their talents
- [40:57] Tips on how to pick the right talent for marketing opportunity
- [46:00] Growth opportunities for Influencers
- [49:08] Guide on how to pick additional revenue streams for influencer
- [42:07] Advice to Influencers who don't have capital to hire a talent manager
- [51:49] Christina's thoughts on trends in the industry
- [57:21] Christina: What other career opportunities would you have pursued aside from being a talent manager?
- [59:19] False misconceptions about DBA
- [01:01:45] True misconceptions about DBA
Connect with her:
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Today we’re speaking with Avi Gandhi of Partner with Creators.Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succeed together. Avi’s weekly newsletter, Creator Logic, aims to help readers better understand Creators' businesses and thought processes through in-depth data, insights, and analysis from conversations with full-time Creators. Through his consulting business, Partner with Creators, he advises billion-dollar companies like Discord, Radix, and Merit Circle on creator strategy across product, marketing, and partnerships. He enjoys pour-over coffee during the day and whisk(e)y after hours, and he spends his free time exercising his dog Livvy and “gitting gud” at From Software games.CHAPTERS:[09:28] Intro[10:04] Avi's Background and professional journey[14:28] Lessons learned working at WME & models still relevant today[18:08] Avi's experience working at big companies [13:19] Growth within the creator economy at Patreon[22:47] Is Avi creative-minded or technology-minded?[31:01] Top skills executives should keep in mind[25:43] Avi's consultation dream & ways to strengthen consultation abilities in a company[35:11] Short-term vs long-term client's information intake[32:35] How to price as a consultant [42:03] Client's contracts agreements for consultation[49:37] Avi's LinkedIn journey[55:43] OutroConnect with him:LinkedIn (@avigandhi)
Subscribe to Creator Logic
Register for Best in Influencer Tech Event (FREE)
Catch the replays of events hereWant to join WIIM's Membership? Check out our websiteDon't forget to follow us on Instagram
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Today we’re speaking with Christen Nino de Guzman of Clara for Creators.Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content.Chapters[00:00] Intro[05:27] Christen's early years[11:01] Biggest lesson from working at the biggest social media platform[15:59] Launching Clara for Creators[22:43] Tackling creator rates[27:13] How more women can work in tech[38:07] OutroConnect with her:Instagram: @christen, @careerchristenTikTok: @chrristenLinkedIn: christenndgWant to join WIIM's Membership? Check out our websiteDon't forget to follow us on Instagram
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Today we’re speaking with Rachael Cihlar of Mavrck.
Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prior to Mavrck, Rachael led social strategy at agencies and other ad tech and influencer marketing software companies in Colorado. Rachael is a graduate of Clemson University and currently lives in Boulder, CO with her family.
Connect with her:
- FB
- TikTok
- YouTube: @mavrck
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Today we’re speaking with Robert Freund of Robert Freund Law
Robert Freund is an experienced advertising attorney and advisor. He focuses his practice on social media marketing and e-commerce issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The Wall Street Journal, The New York Times, and Vox on those issues. Rob was named a Southern California Super Lawyers Rising Star in Media & Advertising for 2020-2023.
Connect with him:
Instagram (@robertfreundlaw)
Twitter (@robertfreundlaw)
Check outMavrck
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Today we’re speaking with Colleen Stauffer of Creative Juice.
Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Brand Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees, and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz.
Connect with her:
- Instagram (@getjuice)
Check outMavrck
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Today we’re speaking with Danielle Speisman Owens of MediaVine.
Danielle Speisman Owens, the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping advertisers reach their target consumers in an authentic way while providing additional revenue streams to our bloggers.
Connect with her:
Check out Mavrck
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Today we’re speaking with Brendan Gahan of Mekanism.
Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin's Top Voices in the Creator Economy. He was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. He was recently named one of Linkedin's Top Voices in the Creator Economy. He is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise in social media and influencer marketing.
Connect with him:
- TikTok
Subscribe to his Newsletter
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Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR.
Molly Tracy
VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly's mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist, she helps creators navigate the business side of the multi-media landscape.
Lisa Poe
Founder of LGPR, Lisa Poe, is a strong believer in the power of meaningful relationships and that a trusted foundation is the key to impactful, long-term success. After nearly 10 years of experience in marketing and public relations in the sports, hospitality, and CPG industries, Lisa followed her heart and leaned into the part of her work she was most passionate about: supporting people and brands with shared values. She brings a personalized approach to each client, helping to strategically grow their brand and solidify partnerships in the food, fashion, lifestyle, and wellness verticals. Outside of LGPR, Lisa is a proud wife, dog mom, friend, and mental health advocate.
Get tickets to our upcoming events here.
Connect with Molly Tracy:
- Instagram (@vraidigital)
Connect with Lisa Poe:
- Instagram (@adventuresandanxiety)
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Today Jessy is diving into 6 Ways to Make More Money this Year. Let's be honest and open about money so we can make more of it.
Check out our salary survey.
Connect with me:
@jessygrossman (Instagram)
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Today we’re speaking with Mananya Komorowski of WEBER SHANDWICK.
TikTokers, Celebrities, YouTubers, thought leaders, and policy change-makers, she connects incredible brands with incredible content creators and influencers, builds departments, and teams, hires talent, and loved being a mentor. She believes that partnership, self-awareness, collaboration, and integration are everything. She leads Weber Shandwick's Diversity, Equity, and Inclusion Influencer efforts and their mental, holistic wellness program in the Chicago office called, Mind Body Soul. She's worked on huge accounts for Panera, MARS Chocolate, Anheuser Busch, PepsiCo, and the list goes on and on.
Connect with her:
- Instagram (@stanayna)
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Today is a solo episode with Jessy Grossman, Founder of WIIM!
Links that were mentioned during today's episode:
A 2023 List of Conferences: http://www.iamwiim.com/conferences
Hope to see you at the NYC Experience: http://www.iamwiim.com/event/nyc-experience
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Get tickets to our upcoming events here
Connect with me: @jessygrossman
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Today we’re speaking with Erica Yang of Real Hype Creative. Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success, she expanded and founded Real Hype Creative, a creative agency (invested by TikTok parent company ByteDance), which is disrupting the world of influencer marketing through proprietary data, algorithmic insight, and her team of viral video content specialists. With offices in LA and Shanghai, Real Hype is bringing future-shaping digital creation models overseas to grow brands and celebs, including Steve Aoki, G-Eazy, Akon, and Segway, just to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, her agency, Real Hype Creative, is a "one-stop shop" for global brand marketing, utilizing the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more. Connect with her: Website Instagram (@realhypecreative) LinkedInWant to join WIIM's Membership? Check out our website.Don't forget to follow us on Instagram.--- Support this podcast: https://anchor.fm/wiim/support
Off the Vine Podcast Episode
Exciting Holiday Promotion! For every $100 of merch purchased in December, we're giving away a VIP Membership to a scholarship applicant. Shop here
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Today we’re speaking with Lena Katz of Ampersand.
Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands such as Wells Fargo and Sony strategize and execute short-form creator-led video campaigns on TikTok, IG Reels, YouTube, and OTT. Her previous role was at TikTok in Creator Solutions, engaging creators for brand campaigns including Spotify, Instacart, and Pepsi. Prior to that, she owned a boutique content consulting firm that executed national creator-driven campaigns for brands such as Skippy, FIJI Water, Brown-Forman, Hormel Natural Choice, eBay, and Jennie-O Turkey. Lena started her career as a lifestyle journalist and copywriter, so she’s lived her entire professional life at the intersection of commercial and creativity.
Check out MagicLinks.
Connect with her: LinkedIn.
Exciting Holiday Promotion! For every $100 of merch purchased in December, we're giving away a VIP Membership to a scholarship applicant. Shop here.
Get tickets to our upcoming events here. *Win a ticket to our upcoming LA Experience on January 10 by DMing us the word LA Ticket to @iamwiim on Instagram
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Don't forget to follow us on Instagram.
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Today we’re speaking with Nathan Freihofer.
Nathan is a 25-year-old social media influencer currently living in Kansas with his Fiancé. Starting his social media journey 3 years ago, he has amassed 7 and a half million followers across his social platforms and makes a variety of content, which include lifestyle, relationship, fitness, and comedy. During this time, he has been able to share his experience overcoming an eating disorder, which has brought much-needed awareness to men's mental health and eating disorders in general. In addition, Nathan has used his platform to raise and donate over $30,000 to soldiers and their families across the country in order to help them in times of great need.
Connect with him:
- TikTok: @_itsnate
- Instagram: @nathan_fri
- Snapchat: @nathan_fri
- YouTube: @_itsnate
- Twitter: @nathan_fri
Exciting Holiday Promotion! For every $100 of merch purchased in December, we're giving away a VIP Membership to a scholarship applicant. Shop here.
Get tickets to our upcoming events here. *Win a ticket to our upcoming LA Experience on January 10 by DMing us the word LA Ticket to @iamwiim on Instagram
Join the waitlist in your city here.
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Today we’re speaking with Kafi Atiya D’Ambrosi of No of off limit topics.
Kafi has spent over a decade as an emerging artist in the local Baltimore, MD arts scene. In 2012 Kafi became the first African American woman to open their own photography studio in the Station Norths Arts District. Kafi's art practice includes photography, performance art, theatre, poetry, speaking, writing, curating, and acting as an art festival director. She began her journey into Crypto as a curiosity, learning about bitcoin and investing in 2019. Kafi entered the Web3 space in 2022 being onboarded as an artist and quickly became involved in training + onboarding artists. Her genesis collection was minted in March 2022. She has a podcast called KAFI + STUDIO. Her consulting business is called The CSUITE PIVOT. She continues to pursue her entrepreneurial path, photography, NFT art, writing + holding space for survivors. Kafi is the mother to a young emerging, digital artist, and author known as Finn Decypher, who is also her greatest work of art.
Connect with her:
- Linktree (studiokafi)
- Instagram (@studiokafi)
Want to join WIIM's Membership? Check out our website.
Don't forget to follow us on Instagram.
For every $100 of merch purchased in December, we're giving away a VIP Membership to a scholarship applicant. Shop here.
Get tickets to our upcoming events.
Join the waitlist in your city.
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Today we’re speaking with Taylor Kaplan of Klarna.
Taylor Kaplan has been working in the influencer marketing industry since 2016 and has vast knowledge in all aspects of the industry. She began her career as an intern working at IZEA, one of the leading influencer platforms, and soon after transitioned to both Influencer Marketing Campaigns and Client management and agencies such as Media Monks and North Six. Taylor has now taken her years of experience and landed at Klarna where she focuses on New Business Development in NA for their newly acquired Creator Platform.
- Connect with her: @taylorkaplan
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Today we’re speaking with Monica Banks of Gugu Guru.
She is the CEO & Founder of Gugu Guru - the first-ever parenting content destination powered by mom creators. Prior to founding GG, she was a branding and marketing consultant in the Mom & Baby industry. She currently lives with her family in Long Island, New York.
Connect with her:
- TikTok
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Today we’re speaking with Crystal Duncan of Tinuiti.
Crystal has spent 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing!
Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top-tier talent like celebrities or Internet Stars, all the way through the execution of programs at scale through Micro or Nano Influencers.
Connect with her: LinkedIn
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Today we’re speaking with Niké of Specs and Blazers. The story involves deceit, fraud and forgery. Tune in for the latest management scandal that is unraveling in real time.
HAVE YOU BEEN AFFECTED BY THE CARTER AGENCY? Share your story. (https://wiim.typeform.com/to/g5GvssxT)
Niké's TikTok videos about The Carter Agency:
Part 1 (https://www.tiktok.com/@specsandblazers/video/7162264805376675115?is_from_webapp=1&sender_device=pc&web_id=7125475265285670446)
Part 2 (https://www.tiktok.com/@specsandblazers/video/7162717753223286059?is_from_webapp=1&sender_device=pc&web_id=7125475265285670446)
Part 3 (https://www.tiktok.com/@specsandblazers/video/7162727237106732334?is_from_webapp=1&sender_device=pc&web_id=7125475265285670446)
Part 4 (https://www.tiktok.com/@specsandblazers/video/7163346623878171947?is_from_webapp=1&sender_device=pc&web_id=7125475265285670446)
BuzzFeed Article from 2020 on Josh Popkin (https://www.buzzfeednews.com/article/emmanuelfelton/tiktok-prank-subway-cereal-new-york-fckjoshy)
The Carter Agency's Website https://www.carter-agency.info/
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Today we’re speaking with Briana Wilson of NYLA Influencers. Briana is an entrepreneur, influencer manager, and mentor based in NYC. She has secured over $4M in brand deals on behalf of her influencer clients, has managed over 400 influencer programs, and has over 10 years of experience in the influencer-marketing industry. Briana's mission is to help content creators get unstuck, elevate their personal brand, and implement strategies to land their dream partnerships.
Connect with her: Instagram
Want to join WIIM's Membership? Check out our website .
Don't forget to follow us on Instagram.
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Today we’re speaking with Desiree Martinez of Women of Video . Desiree Martinez is a YouTuber, Podcaster, author, award-winning social media creative content creator, and advocate for Women Creators. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed.
As the founder of Women of Video, she is helping to build economic impact and equality for the female creator economy with community, education & resources.
She's a hot mess mom of two, Mario Kart champ, Slytherin, and nerdy wife living in Michigan.
Info on the Women of Video conference
Connect with her:
- TikTok
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I'm crushing over Lumanu these days so in this episode I'm going over why it's one of my favorite new tools. Want to see them in action? Register for our upcoming Best in Influencer Tech event here.
Connect with her: Instagram
Want to join WIIM's Membership? Check out our website.
Don't forget to follow us on Instagram.
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Today we’re speaking with Johanna of johanna b. voss Agency.
Johanna B. Voss is a talent manager. She's trusted by social influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future.
She’s closed about $3.5M dollars worth of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, H&R Block and ALDI. Negotiations are something she thoroughly enjoys be it for her clients, friends or with strangers. She's entering her 12th year of working for herself and loves being an entrepreneur.
Prior to her work in the talent management space, she worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. She is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question. You can find her pretty active Instagram account @johannavoss.
Connect with her: Instagram
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Today we’re speaking with Jessy Grossman of WIIM.
Connect with her:
Instagram (Personal)
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Support this podcast: https://anchor.fm/wiim/support
Today we’re speaking with Jessy Grossman of WIIM.
Connect with her:
Instagram (Personal)
Want to join WIIM's Membership? Join here!
Don't forget to follow us on Instagram
Support this podcast: https://anchor.fm/wiim/support
Today we’re speaking with Julian Greene of Blogist.
As a 10-year veteran in the influencer industry, one of the biggest issues Julian personally struggled with as a marketer when serving as the Head of Influencer marketing at a variety of different direct-to-consumer businesses was the lack of standardization when it came to influencer spend and understanding the true ROI on an influencer campaign. She founded Blogist four years ago to fix this, and with thousands of influencers now in our network, many of whom they now manage, they are able to pull both qualitative and quantitative insights on their business for brands to understand the expected impact they will see working with the right influencer.
Connect with Julian:
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Today we’re speaking with Courtney Rice of Cleo.
Connect with her:
https://www.linkedin.com/in/courtney-rice-987339113/
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Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
[00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women in influencer marketing is a first of its kind exclusive networking group made up of inspirational women. This podcast is where we explore influencer marketing and get real about women in business. Find us wherever you download podcasts and of course you can always find us at iamwiim.com. That's iamwiim.com.
Guys welcome back to the women in influencer marketing podcast. For those of you who are new, my name is Jesse Grossman, and I'm here to take you on a journey today. We're gonna be talking with our guest Courtney Rice, of Cleo. She is a member favorite. In fact, when I was talking about who our next guest is gonna be, we had so many of our members chime in on our slack board and was like, I love Courtney. Courtney's the best. She helps me with this. She was there for me for that. So she's been such a great addition to the community. And I was so intrigued by like her story and also Cleo, which is a FinTech company. And it's all about supporting and helping people. Not just women, but people, improve their like finances and their financial situations, um, by education.
So we talked all about how female dominated industries, such as influencer marketing, how that sort of indicates and impacts her influencer partnerships at Cleo. We talked about like her upbringing and we talked about, you know, how she even got into influencer marketing in the first place, and we also spoke about just the fact that it's like a female dominated industry, a lot about female empowerment and like, what does actually mean anymore.
I'm sort of tired of like throwing around these phrases that have become so cliche. Cuz we just hear about them all the time. They're like these buzz words, but it's like, okay, female empowerment, female empowerment. Like what actually empowers you? I'll tell you what empowers me. What empowers me is like. Really feeling like I'm moving the needle, like I'm making progress.
One of the worst things that I experience is feeling stagnant, feeling still, feeling like I'm stuck. So if I'm feeling empowered, I'm feeling like creative juices are flowing and I feel collaborative, I feel creative and I just feel like I'm making forward progress. So I asked Courtney that question, and I'm gonna ask you guys that question as we sort of transition into this, uh, interview. What actually empowers you?
So I'm gonna leave that as a question in this week's episode, you can actually answer the question if you're listening on Spotify. I don't know if a lot of you know that you could do that, but I'm really into making this podcast a lot more collaborative these days. So, for example, you'll hear in this episode, we have our members actually tune in live to the recordings and I like hearing from them in real time.
And then for those of you who couldn't make it, or just not members of WIIM, I'm gonna be adding questions into our Spotify feed. So check that out. The question is, what actually empowers you? And so go ahead and answer that question now, or at the end of the episode, when whenever's convenient for you, cuz I do definitely wanna hear from you.
Also, unfortunately my camera like took a nose dive in this interview so you can sit back and enjoy the audio, although we, you know, normally do have video, but Courtney's video looks fricking fantastic. So you can also watch just to be able to like enjoy Courtney, but the unfortunate thing about producing your own show, for the most part, is that sometimes the tech goes awry. So Courtney's fantastic. I know you're gonna enjoy listening to her. So without further ado, enjoy this week's episode guys.
So Courtney Rice, I'm super stoked to
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Today we’re speaking with Jesse Rubinstein of Hello There Collective.
As the granddaughter of prestigious fashion designer Anne Klein, Jesse was exposed to the fashion industry from a young age. Today, Jesse runs Hello There Collective, a female-owned and operated LA-based social media, influencer and content agency.
She started her career at Authentic Brands Group and climbed the ladder to become their Digital Director for their fashion division.
Hello There Collective offers a 360 digital marketing suite to clients looking to expand outreach to resonate with the social media savvy Gen Z and Millennial audience. Jesse leverages the Collective and has established an internal Viral TikTok team, dedicated to supporting brands in launching their TikTok strategy to the next generation of consumers. Since implementing a TikTok-focused team in December 2021, the team has generated noteworthy sales and supported brands with viral results across the platform.
Jesse is now the Anne Klein Ambassador, hosting the weekly Woman Who Do series, a social segment dedicated to honoring her grandmother's legacy. Notable guests have included Patricia Field, Alana Hadid, Pat Clevland, and Samir Nasir.
Connect with Jesse:
Instagram (Personal)
Instagram (Business)
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Today we’re speaking with Melissa Wood of Branded Entertainment Network (BEN).
Connect with her: https://www.linkedin.com/in/melwood/
Want to join WIIM's Membership, where you'll connect with a who's who in influencer marketing?
http://www.iamwiim.com/join
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Today we’re speaking with Laurie Buckle of CookIt Media .
Laurie is the CEO + founder of CookIt Media, a digital talent management company with expertise in the food and lifestyle space. CookIt is Laurie’s second act, following a career in traditional print – one that included leadership roles at some of the most highly regarded publications in the industry: Bon Appétit, Better Homes & Gardens and the Kitchn.
Driven by the idea that influencers were the new content creators, Laurie ditched print and launched CookIt in 2015 with a goal to helping bloggers better understand the business of blogging and its potential. She worked with some incredibly talented creators, playing a key role in helping them shape their brand strategy and growth goals.
Laurie still works to help the talent on CookIt’s roster find their unique path to success in the ever-changing world of influencer marketing. She also works with brands to help them create impactful partnerships and strategic campaigns that benefit both creator and brand, and result in engaging content that out-performs expectations.
👩🍳 Check out her roster of talent: https://docs.google.com/document/d/1P...
Connect with her:
💋 Cookit's Website: www.cookit-media.com 💋 Cookit's Instagram: https://www.instagram.com/cookitmedia/ 💋 Laurie's Instagram: https://www.instagram.com/lauriebuck/ 💋 CookIt's LinkedIn: https://www.linkedin.com/company/cook...
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Today we’re speaking with Katie Stoller of Fiat Growth.
Katie Stoller is the Head of Influencer Marketing at Fiat Growth, a growth marketing shop focused on data backed decision making, innovation, iteration and execution. Fiat Growth works with some of the top fintechs from seed stage and beyond. With over a decade of experience at PR agencies, Katie counsels clients on how to effectively reach goals by working with brand-right influencers to tell compelling and engaging stories. During her career, she’s worked with brands big and small across multiple verticals. Some of the large brands she's worked with include household names like IKEA, LG, Whirlpool, J.M. Smucker Co., General Mills, and Wendy's. Katie holds a B.A. from the University of Illinois and a M.A. from DePaul University's award-winning PRAD program. She is a proud member of the Women in Influencer Marketing (WIIM) professional group. Katie is based in Chicago with her husband Danny, kids Liam and Brooke and Japanese Chin Luke.
Connect with her:
https://www.linkedin.com/in/katestoller/
https://www.instagram.com/katiestoller_/
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Check out our website http://www.iamwiim.com/join
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Today we’re speaking with Whalar's Global SVP of Business Affairs, Tanya Silverstein.
Connect with her:
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Today we’re going over 5 things I've learned as a business owner.
-
Be careful who you trust.
-
You get what you pay for.
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Let one of the first people you can hire be financial support.
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Everything will take longer than you want it to but nothing of real value is done quickly.
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Listen and get comfortable with change. You want to pivot quickly if needed.
Affiliate links:
-
Try LastPass, the password management tool: https://iamwiim.com/recommendations/lastpass/
-
Get a consultation with Kristin Ryan Spahn of LG Consulting Group: https://iamwiim.com/recommendations/lg-consulting-group/
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In today's quick solo episode, WIIM's founder Jessy Grossman lists out the five things she learned as a business owner.
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Today we’re speaking with Sourma Khoury of MoreYellow. Sourma is a first generation Assyrian American female who’s been working in the creator economy for over 6 years after moving to Los Angeles from Chicago. She is passionate about the things that matter and even some that don’t from politics to pop culture and all the things in between. Connect with her: https://www.instagram.com/foodloversdilemma http://www.tiktok.com/skchgo https://www.facebook.com/foodloversdilemma https://www.afoodloversdilemma.com/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim
Support this podcast: https://anchor.fm/wiim/support
This episode is a recap of VidCon 2022, the good, the bad and everything in between.
Those interviewed were:
Mariah Rose, Wave Sports + Entertainment
https://www.linkedin.com/in/mariah-rose-436393238/
Lucy Rohden, Wave Sports + Entertainment
https://www.linkedin.com/in/lucyrohden/
Jessica Dove, MGM Resorts International
https://www.linkedin.com/in/jessicadove/
Joi Wade and India Adams from "Tech Company"
Mo Alabi, Edelman
https://www.linkedin.com/in/moalabi/
Kristina Gong, Edelman
https://www.linkedin.com/in/kristinagong/
Ali Almeflehi, Edelman
https://www.linkedin.com/in/alialmeflehi/
Misha Tahir, Duolingo
https://www.linkedin.com/in/mishatahir/
Jamila Godil, Duolingo
https://www.linkedin.com/in/jamila-godil-5184b011b/
Want to join WIIM's Collective? http://www.iamwiim.com/join
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Today we’re speaking with Hannah Forbes of Pearpop. Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that drive equity within the creator economy. Originally from Canada, Hannah resides in New York and spent the last six years building and leading R/GA’s Influence Studio where her team crafted innovative influencer strategies and award-winning, authentic collaborations between creators and some of the world’s most respected brands like Samsung, Verizon, Uber, and Instagram. Prior to R/GA, Hannah was at the LA-based creative agency Omelet after launching Xomad, one of the first social influencer agencies in 2010.
Connect with her:
Twitter: @dr_banana_0
Linkedin: https://www.linkedin.com/in/hannahlforbes/
Instagram: @hannahlforbes
Telegram: @doctorbanana
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Today we’re speaking with Kaya Yurieff of the Information.
Connect with her:
https://www.linkedin.com/in/kayayurieff/
https://www.instagram.com/kyurieff/
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Today we’re speaking with Lauren Posada, Instagram Business Marketing, Monetization at Instagram.
Connect with her: https://www.linkedin.com/in/lauren-kohli-posada-b1458429/
Want to join WIIM's Collective? http://www.iamwiim.com/join
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Today we’re speaking with Chantal Rotando, Director of Business Development and Long Haul Management.
Born near Boston, MA, went to DC for college and studied Marketing, Tourism and Event Management. Chantal worked in non-profit associations for almost 15 years, moved to Denver and worked remotely until she got laid off. She then pivoted to working in the creator economy, working for a merch company and now talent management at Long Haul Management. She's a mom to 2 terrific kids, and Board member for her jewish congregation and local theater company.
Connect with her:
https://www.linkedin.com/in/chantal-a-rotondo/
https://www.instagram.com/chantalrotondo/
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Today we’re speaking with talent manager Johanna Voss.
Johanna is a trusted talent manager who supports social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed close to $3.5M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers.
Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey. Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question "What if you...?"
Connect with her: https://www.instagram.com/johannavoss/
Watch her WIIM masterclass: https://iamwiim.com/product/9-tools-she-uses-to-run-her-talent-agency-1/
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This week we're chatting with Sel Watts, Jessy's business coach.
Sel is an HR Professional, Business & People Leader, Speaker, and seasoned entrepreneur. Sel started her career in HR over 20 years ago and launched her first business wattsnext Group in 2007 with the vision to disrupt the HR industry and create great workplaces across the globe.
wattsnext is based in Brisbane and New York and partners with Founders & CEO's of small to medium businesses and fast growth startups to create high performing and engaged teams and cultures.
Sel has developed and led her own team of HR professionals, supporting them to not only be successful within wattsnext but to continue to advance their careers and personal lives beyond wattsnext, which has led to the launch of her most recent business The HR Linc.
The HR Linc is a membership and community created to disrupt and advance the professional development of sole charge HR professionals in the small to medium business sector. Our mission is to elevate HR to have a valued seat at the table whilst connecting and growing our members through experiential learning.
Sel has also been able to fuel her entrepreneurial flame by undertaking other start-ups including IoT firm zzoota which is currently kicking big goals in its space.
Sel sits on the Board of Entrepreneurs Organization New York Chapter and was a Board member of the Australia Israel Chamber of Commerce.
As a self-confessed personal development addict, she have gained her knowledge from hundreds of hours of coaching, mentoring, courses, workshops, travel, reading, conferences, & networking gatherings.
The Unconventional Life vlog is Sel’s way of sharing her journey of expanding her brands globally, chasing a dream and living a ‘no plan b’ life. She is passionate about people choosing the life they really want and gives value to her audience through her vulnerable and engaging style.
Sel also allocates time to coaching Founders, CEO’s and startup entrepreneurs. She is known for her progressive and real approach to HR and her raw and honest shares of her experience as a Leader.
Sel is a mother to three sons who are learning a lot about resilience, gratitude, never settling and striving for their dreams with everything they have!
You can learn more about Sel’s background, experience, many ventures, and accomplishments here.
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This week we're chatting with Lindsay Nead, Founder and CEO of Parker Management. Parker is an influencer talent management company based in the Pacific Northwest. Over the years, Lindsay has pioneered a way through the talent management industry with integrity and compassion. On a mission to represent social media personalities that do good in the world, Parker Management has an impressive talent roster of top influencers who have a passion to create for their devoted audiences. In addition to serving clients, Parker Management works with the world’s leading brands and agencies, helping them find a voice through authentic and beneficial partnerships.
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This week we're giving you 5 Ways to Find the Perfect Influencer (for you!). You can also enjoy this story on our blog and a masterclass on the same topic by Pam Zapata, CEO of Society18 (replay here).
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Today is a fun solo episode from WIIM's founder Jessy Grossman for a little behind the scenes of running a successful membership organization.
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Today we’re speaking with Emma Waldren of EA Sports.
Connect with her:
JOIN WIIM TO CHAT WITH HER IN OUR SLACK: https://www.iamwiim.com/join
https://twitter.com/emmalwaldren
https://www.instagram.com/emmalwaldren/
Follow us on Instagram: http://www.instagram.com/iamwiim
Part of the creator economy for over a decade - as a creator (top 4% of all social media users, Klout, 2015), marketing lead at a Premier League club, agency-side (on behalf of athletes, founders and brands) and currently creator lead at EA SPORTS. An advocate for ‘others’, I also Co-Chair Electronic Arts’ Women’s Employee Resource Group's UK Chapter and sit on Women in Football’s Marketing and Finance Committee.
Support this podcast: https://anchor.fm/wiim/support
Today we’re speaking with Callie Schweitzer, the Global Creator Programs Lead at LinkedIn.
Callie oversees its Creator Accelerator Program, which is part of the platform’s $25 million commitment to supporting creators. She was previously a senior editor at LinkedIn, leading the editorial coverage of the marketing industry for the platform’s 800+ million global members. Prior to joining LinkedIn, she founded The Callie Co., an executive advisory firm that worked with well-known brands, best-selling authors and top executives at FORTUNE 500 companies to increase reach, relevance and revenue. She is a highly creative and strategic media and technology leader, speaker and advisor who has received wide industry recognition for her impact including being named twice to Forbes’ 30 Under 30 list, referred to as “the future of media” on Business Insider’s 30 Most Important Women in Tech Under 30, AdWeek’s list of Future Publishers, Inc.’s 30 Under 30, and one of TIME’s 140 Best Twitter Feeds in the World. PureWow named her to its PureWow 100 celebrating the next 100 women emerging in culture calling her "the 20-something who’s already a media mogul." In 2019, she was selected for the prestigious 92Y WomeninPower fellowship and joined the women’s network Chief as a founding member.
Connect with her:
LinkedIn: https://www.linkedin.com/in/callieschweitzer/
Instagram: https://www.instagram.com/cschweitz/
Twitter: https://twitter.com/cschweitz
Want to join WIIM's Membership?
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Today we’re going over the week's biggest news stories in social media and influencer marketing. Follow along on our Twitter to read the full length articles mentioned in today's show. http://www.twitter.com/iamwiim
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Today we’re speaking with Chinae Alexander. She's a former Texan-turned-New Yorker, Chinae Alexander is an entrepreneur, online personality, writer, speaker, and lifestyle expert based in Brooklyn, New York. Her message is to empower people to be better through positive thinking, active change, and self-love with a lot of laughing and curse words along the way.
Chinae speaks to groups all over the country, is in the beginning stages of her first book, and has created your new favorite podcast, Press Send.
Connect with her: http://www.instagram.com/chinaealexander
Register for our Best in Influencer Tech event on 3/23/22!
http://www.iamwiim.com/tech
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Today we’re speaking with Brittany Bright of The Influencer League.
Connect with her:
http://www.instagram.com/itsbrittanybright
http://www.tiktok.com/itsbrittanybright
http://www.twitter.com/MissBeeBright
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Today we’re speaking with Kelsey Formost of Tagger.
Kelsey Formost is the Senior Director of Content & Brand for leading influencer marketing platform, Tagger Media. Her work and expertise in the digital content and influencer marketing space has been featured by Business Insider, Refinery29, Glamour, and more. This year, Kelsey was named a 'Rising Star' by industry leader Talking Influence on their 'Influencer Top 50', a curated list of the Top 50 global individuals in influencer marketing. Kelsey is also an experienced speaker, presenting at high profile events such as HubSpot's Inbound 2020 conference and SXSW 2021.
Register for the Best in Influencer Tech Event on 3/23/22:
http://www.iamwiim.com/tech
Connect with her:
http://www.instagram.com/taggermedia
http://www.instagram.com/kelsey.writes
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Today you'll enjoy a piece written by Emily McDonagh of Youthforia and WIIM contributor.
Connect with Emily via:
https://www.linkedin.com/in/emily-jean-mcdonagh-b1856732/
http://www.instagram.com/emjmcdonagh
Check out all of our upcoming events (always complimentary for members!) at http://www.iamwiim.com/events
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Today we’re speaking with Megan Shuffleton of Squarespace.
Megan is an influencer marketing specialist with experience in both agency and in-house settings, across multiple industries, with creators of all levels both in the US and internationally. She has spent over five years shaping overall strategy, building relationships with creators and managers, supporting internal cross-functional teams, and pioneering into new platforms. Megan has previously held roles at Her Campus Media, Away, and Rugs USA, and she now serves as the new Team Lead for the Brand Ambassador Program at Squarespace.
Connect with her:
http://www.instagram.com/mshuffleton
http://www.twitter.com/mshuffleton
Check out Squarespace:
http://www.instagram.com/squarespace
http://www.twitter.com/squarespace
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Today we’re speaking with Dayna Trocki DeStefano of UNBLCD.
Dayna has spent her decade-plus career working at the intersection of Product, Brand Strategy & Digital Media. She is the CEO & founder of unblcd, unblcd is a content, commerce, and collaboration platform for women change-makers, builders, and creators shaping a brighter, more equitable digital future with blockchain technology. She is also the founder of The Day Consulting, a brand strategy + digital marketing consultancy. Prior to that she spent 6+ years at Gallery Media Group (PureWow, ONE37pm, Gallery Podcast Co.) as the VP of Product responsible for the design, product management & content production team(s).
Connect with her:
http://www.instagram.com/daynadestef
dayna@unblcd.com
Learn more about UNBLCD:
https://www.instagram.com/unblcd/
https://www.youtube.com/channel/UCvuzKy10GuQvji_QHYvZcAA
https://twitter.com/unblcd
https://www.tiktok.com/@getunblcd
Want to join WIIM's Collective?
http://www.iamwiim.com/become-a-member
(For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership)
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Today we’re speaking with Lindsey Heppner, Founder and CEO of VAMPPED.
Lindsey has become a mogul in the social media marketing world. Through her creative initiatives and memorable moments, Lindsey has completely changed how influencers, social media and the overall culture is perceived.
Her first business, ‘VAMPPED.’ specializes in curating one-of-a-kind events, strategic planning for brands in the market space, world-class content, public relations and representing top digital talent with far-reaching online audiences. Lindsey constantly is trying to create the next best idea, placing her one step ahead of the rest and she succeeds expectations every time.
The idea for ‘VAMPPED.’ was to make it a community and a place for long-lasting friendships, proving that although this can be a very toxic industry at times, you don’t need to fall into disingenuous practices. In the last 7 years, VAMPPED. has become one of the most recognizable agencies to hit the space and continues to be the most outspoken, biggest noise-making agency out there.
Connect with her:
https://www.instagram.com/linzheppner
https://www.instagram.com/vampped
contact@vampped.com
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There was an interesting thread recently in our private Facebook group about people selling brand and agency emails to influencers.
Did you know that if you search #brandemails on TikTok you’ll find a slew of viral videos that give away brand email addresses? You can find videos on YouTube about how to be an internet sleuth and track down the right contact. There are blog posts that suggest using tools like Hunter.io to find direct email addresses. Tune in to learn more about this story.
Leave your thoughts on this story on our LinkedIn Newsletter:
https://www.linkedin.com/pulse/your-email-address-sale-jessy-grossman
You can also sign up for our email newsletter with more on Influencer Marketing: https://iamwiim.com/newsletter/
CAN-SPAM Act of 2003: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
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Today we’re speaking with Shane Everitt of DEFI Entertainment.
Shane Everitt (she/her) is the head of music business affairs / Web3 services at Defi Entertainment also known as DEFIENT. Shane co-manages the first ever virtual influencer and recording artist CHILLPILL. At only 21 years old, the California native is working to pave the path for artists, creators, labels, and all things entertainment within the Web3 space.
Connect with her:
https://www.linkedin.com/in/shane-everitt/
https://www.instagram.com/shane.ev
https://www.twitter.com/shane.ev
https://www.defient.co/
Decentralized Artist:
https://twitter.com/iamchillpill?s=20
https://discord.com/invite/chillpill
https://instagram.com/iamchillpill
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Today we’re speaking with Lauren Schnipper of Jellysmack.
Lauren Schnipper is the VP of Creator Business Development at Jellysmack where she leads M&A, investments and partnerships. A digital media executive and producer with over ten years of building and working within the Creator Economy. For the past several years she has focused her efforts on Creator monetization diversification. With stints at Next 10 Ventures, Teespring, start-ups Tellie and Stir her passion lies in figuring out more ways for Creators to make money. As the Co-Host of Planet Upload Podcast alongside Joshua Cohen, co-founder of Tubefilter, she pontificates on this and more weekly. Lauren also led Facebook’s Creator Partnerships for four and a half years where she oversaw strategic partnerships for top digital talent and comedians on Facebook and Instagram. Lauren is also recognized within the industry as the first producer of major projects in TV and film for Creators. She co-wrote and sold a TV show to NBC, created the first ever Creator podcast, produced Film and TV including the Cartoon Network pilot for the long running Youtube series The Annoying Orange. Her career began producing on Broadway where she helped mount Fiddler on the Roof, ‘Night, Mother and All Shook Up all on Broadway. Lauren has also produced some notable short films including K.I.T. an official selection of the Sundance Film Festival. Lauren is on the advisory board of VidCon.
Connect with her:
https://www.linkedin.com/in/schnipper/
https://creatorupload.simplecast.com/
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She is an internationally acclaimed leading voice in wellness, highly sought after for her insights on 21st century yoga and intersectional identity. Today you'll hear from the one and only Jessamyn Stanley.
Connect with her:
https://www.instagram.com/mynameisjessamyn/
https://www.facebook.com/mynameisjessamyn/
https://twitter.com/JessamynStan
https://www.youtube.com/channel/UCxJaVA4Tu6oQaHOppbt8qvA
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This week’s episode is about my personal branding story, some prejudice I admit to plus stick around if you’ve ever asked yourself “should I hire a content creator to be an influencer marketer?”
To read the article and to share your comments on these topics, check out our LinkedIn Newsletter: https://www.linkedin.com/pulse/resumes-i-threw-away-jessy-grossman
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Today I'm publishing a very raw episode minutes after ending a very unexpected phone call. The last couple of years have been a wild ride both professionally and personally and I open up about it a bit in today's episode. I appreciate all of your continued support of this podcast and our organization and hope you take something meaningful from this episode. If nothing else, please be kinder to those around you. Your actions can have a huge impact on people.
To read the article on a December no one expected, check out our LinkedIn Newsletter: https://www.linkedin.com/pulse/slow-december-jessy-grossman
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Today we’re speaking with Lara von Linsowe-Wilson of Hunter PR!
Connect with her:
http://www.instagram.com/laravlw
https://www.linkedin.com/in/laravlw/
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Today I'm bringing you the top 5 ways to get creator payments sent and received on time. It's a hot topic and probably isn't going away soon. I can give you tips but the industry is primed for a big shift in this area.
Comment on our instagram if you enjoyed this episode!
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Today I'm bringing you the top 5 things I've learned this past year while recruiting influencer marketers.
If you're looking for a new role in influencer marketing please fill out this survey to be considered for roles that I get: https://www.tribemonday.com/recruiting
If you're hiring you can post on WIIM's job board or use Tribe Monday to recruit for you.
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Today we’re speaking with Sedge Beswick of Seen Connects. As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.
Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. As a habitual contributor to The Drum magazine, Sedge offers invaluable insight into the influencer industry. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google.
Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.
Connect with her:
sedge@seenconnect.com
@sedgebeswick on all platforms
The article we referenced about VC funding stats: https://www.nytimes.com/2021/11/02/business/dealbook/female-founded-startups-vc-funding.html
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Believe it or not, influencers turn down partnerships all the time. Shocking, I know. Why would they turn down a big paycheck with an exciting brand?
We're bringing you the top 10 reasons an influencer may turn down your brand partnership.
Share your thoughts and subscribe to our new LinkedIn Newsletter: https://www.linkedin.com/feed/update/urn:li:ugcPost:6866022660887887872?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3AugcPost%3A6866022660887887872%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29
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Today I'm bringing you a down a dirty social media updates episode. We're talking Clubhouse, LinkedIn, Instagram, YouTube and TikTok.
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Today we’re speaking with Courtney Canfield. She is a social media and influencer marketing professional with over a decade of experience working in the industry on both the brand side, the agency side, and now on the freelancer/consultant side. She is also a pet influencer, with over 300K total collective followers across her dog’s Facebook and Instagram pages. She started @Rambothepuppy’s Facebook page back in 2012 as a way to share cute photos of her dog (taken using an old school Blackberry, no less), with no intentions to turn it into anything more. Since then, she’s worked with dozens of brands across many different verticals, including home decor, automotive, pet care, travel, and more. In her free time she enjoys scrolling Tiktok for mental health and self-care content, creating “bad art,” and reading as many thriller/suspense novels that she can get her hands on.
Connect with her!
https://www.instagram.com/courtneycanfield
https://www.instagram.com/Rambothepuppy
https://www.linkedin.com/in/courtneyblakecanfield/
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This week we've got more big Instagram updates because there are so many of them! Also some YouTube news and Facebook's Re-Branding!?
Enjoy the audio OR tune in on our YouTube channel where the video of this podcast is found.
Hope you enjoy all of these updates! If you haven't already, go join WIIM's Collective for networking, community, mentorship, castings, jobs, and more! https://www.iamwiim.com/join
All articles cited in the video are listed below:
-
TikTok Launches It's Discover List: https://www-hollywoodreporter-com.cdn.ampproject.org/c/s/www.hollywoodreporter.com/business/digital/tiktok-discover-list-1235033287/amp/
-
Facebook Gets a Re-Brand: https://www.businessinsider.com/faceb?fbclid=IwAR3_YL7p4j2Vj0BbcOFU_H2W-8Zj0ZTjGTinh_bOm0blngUfFwJ3musPehg
-
Instagram Analytics Updates: https://www.socialmediatoday.com/news/instagram-adds-new-data-analytics-to-provide-more-performance-insight-for-m/608509/
-
Instagram Updates: https://techcrunch.com/2021/10/19/instagram-is-adding-collabs-new-music-features-for-reels-desktop-posting-and-more/
-
YouTube Shorts: https://variety.com/2021/digital/news/youtube-shorts-one-year-monetization-creator-fund-1235090053/
-
Follow @creators https://instagram.com/creators
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This week we’re going over huge Instagram updates that you need to know about. We're talking Instagram Live updates, chat support and so much more. Were all of these updates on your radar? Are there others you've really enjoyed? Tell us about your experience with these Instagram updates on our YouTube channel (where the video of this podcast can be found!).
WIIM's YouTube channel: https://www.youtube.com/channel/UCJ6t-vZEL0GTSYauPEvshTw
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Today we’re speaking with Ariadna Jacob, CEO of Influences. Ari went from successful entrepreneur to instantly cancelled after one scathing article in the New York Times by Taylor Lorenz.
You can find the original article from the NYT here: https://www.nytimes.com/2020/08/14/style/influences-tiktok-management-brittany-broski.html
A little over a year later she's suing both Lorenz and the New York Times for $6.2M for defamation. There are two sides to every story. Today Ari shares her side.
This episode is a cautionary tale for small business owners and an important conversation about journalistic integrity, client relationships and how to respond to being cancelled. Head to our YouTube channel to share your thoughts on this story.
Referenced YouTube Video:
Content Cop - Taylor Lorenz YouTube Video: https://www.youtube.com/watch?v=1wEACP11J34
Timestamp: 41:33
To connect with Ari:
ari@influences.com
https://www.linkedin.com/in/arijacob/
https://instagram.com/littlemissjacob
https://twitter.com/littlemissjacob
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Today we’re speaking with Cecilia Buisson of Believe Influence.
Connect with her:
cecilia@believe-influence.com
https://www.linkedin.com/in/ceciliabuisson/
https://www.instagram.com/ceciliabuisson/
https://www.instagram.com/believeinfluence/
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Today we’re speaking with Kate Durkin, Strategic Consultant - Influencer & Digital Marketing, Brand Partnerships, Managed Services.
Connect with her:
https://www.instagram.com/kate8478/
https://www.linkedin.com/in/kate-durkin-2936193/
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Today we’re speaking with Meredith Jacobson of We Are Boosters.
Meredith is an Influencer Marketing Strategist who specializes in brand partnerships and influencer casting. She advises brands and agencies on how to optimize their influencer programs, and is also the Founder of We Are Boosters, a community of freelance influencer marketing professionals.
Connect with her:
https://www.linkedin.com/in/meredith-jacobson/
meredith@weareboosters.com
www.weareboosters.com
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Today we’re recapping the biggest news stories in influencer marketing and social media that you should know about.
Articles mentioned in this episode are linked below.
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Articles Mentioned:
https://www.businessinsider.com/recent-advertising-hires-by-companies-like-instacart-and-home-depot-2021-7
https://www.theverge.com/2021/9/7/22660516/tiktok-average-watch-time-youtube-us-android-app-annie
https://www.businessinsider.com/texas-abortion-law-sb8-match-uber-lyft-2021-9
Support this podcast: https://anchor.fm/wiim/support
Today we’re recapping the biggest news stories in influencer marketing and social media that you should know about.
Articles mentioned in this episode are linked below.
Want to join WIIM's Collective?
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Articles Mentioned:
https://adespresso.com/blog/instagram-reels-ads/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-08-31%20Social%20Media%20Today%20Newsletter%20[issue:36430]&utm_term=Social%20Media%20Today
https://www.theverge.com/2021/8/31/22650740/linkedin-stories-ephemeral-video-shut-down
https://www.socialmediatoday.com/news/facebook-tests-new-ad-automation-flows-to-help-maximize-campaign-performanc/605983/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-02%20Social%20Media%20Today%20Newsletter%20%5Bissue:36485%5D&utm_term=Social%20Media%20Today
https://techcrunch.com/2021/08/23/instagram-is-ditching-swipe-up-links-in-favor-of-stickers/
https://techcrunch.com/2021/08/31/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data/?guccounter=1
https://www.socialmediatoday.com/news/instagram-is-removing-swipe-up-links-for-stories-replacing-the-function-wi/605437/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-08-24%20Social%20Media%20Today%20Newsletter%20%5Bissue:36274%5D&utm_term=Social%20Media%20Today
https://techcrunch.com/2021/08/31/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data/?guccounter=1
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Today we’re highlighting the top influencer news of the last week of August.
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Today we’re speaking with Katya Allison of Grin (@grin).
Follow Katya online at:
https://www.linkedin.com/in/katyaallison/
https://www.instagram.com/allisonkatya/
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Today we’re recapping the latest industry news for you to enjoy. Have a news story? DM us http://www.instagram.com/iamwiim
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Today on the WIIM Podcast we’re speaking with Bruno Bornsztein of InfluenceKit.
Bruno is the co-founder of InfluenceKit: a tool that makes reporting wildly easy for brands and influencers. It’s a complete toolkit to help plan, collaborate, and report on your digital content. Bruno's on a mission to help brands and influencers build stronger relationships, and prove their value.
Connect with him:
Twitter: http://www.twitter.com/brunotorious, http://www.twitter.com/getinfluencekit
Instagram: http://www.instagram.com/getinfluencekit
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Coupons and promos for my favorite tools below!
MailerLite Tutorial coupon code inside
https://youtu.be/ajALfpjvUKA
Why SignRequest is awesome coupon code inside
https://youtu.be/_nklL67JYTw
I use Canva almost every day. Sign up for a Pro Yearly account for a discount (it's what I have):
https://partner.canva.com/c/2903507/647168/10068
FloDesk is cool too coupon code inside
https://youtu.be/YbD8uoqKu5U
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Today we're diving into Tiktok, Reels, YouTube and YOUR personal brand (oh hey LinkedIn!) As always we appreciate your feedback so leave us a review! xo
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Thanks for tuning in and for celebrating 100 episodes last week!
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WE'RE CELEBRATING 100 EPISODES!!!
Huge thanks to YOU and all of our listeners and guests over the last few years. Please leave us a review and a rating if you've enjoyed the conversations we've had.
As a special thank you here's a gift! You can join WIIM's Collective for 10% off a VIP Membership for the first year OR get your first month free of an Insider Membership using code podcast2021. Head to www.iamwiim.com/become-a-member.
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Today we’re speaking with Aana Leech of Popular Pays.
Connect with her:
http://www.instagram.com/aanaalisha
http://www.instagram.com/popularpays
http://www.twitter.com/popularpays
Curious about how to join WIIM's Collective?
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Today we’re speaking with Denise Love Hewitt of Scriptd.
Watch the inspiring keynote she did here: https://www.youtube.com/watch?v=wBisUZdAerw
Connect with her at:
http://www.instagram.com/deniselovehewett
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Today we’re exploring social audio updates and comparing Clubhouse, Spotify's Greenroom and Facebook's Live Audio Rooms.
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This week we're talking about Instagram's Creator Week, marketing tactics and how influencer can be better salespeople.
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Today we’re speaking with Cynthia Nelson of Now With.
Connect with her:
https://www.linkedin.com/in/cynthianelson/
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Today we’re speaking with Brit Starr of Tribe Dynamics.
Connect with her:
https://www.linkedin.com/in/britmccorquodale/
http://www.instagram.com/tribedynamics
brit@tribedynamics.com
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Today we’re speaking with Hester Bates and Hayley Shortman of Influencer.
Connect with them:
http://www.influencer.com
http://www.instagram.com/influencer
https://www.linkedin.com/company/influencer/
https://www.linkedin.com/in/hester-bates/
https://www.linkedin.com/in/hayleyshortman/
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Today we’re speaking with Jourdann Lubliner of Electrify PR.
Connect with her:
http://www.instagram.com/electrify_pr
Enjoy Jourdann's special promotion exclusively for our members:
https://iamwiim.com/top-picks-members-only/
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Today we’re speaking with Emily Ward and Jess Hunichen of Shine Talent Group (@shine_influencers)
You can find them at:
www.shinetalentgroup.com
www.thebodcon.com
www.instagram.com/shine_influencers
www.instagram.com/thebodcon
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Today we’re speaking with Lissette Calveiro (@lissettecalv).
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Today we’re speaking with Aliza Freud of SheSpeaks. You can connect with her at:
aliza@shespeaks.com
www.instagram.com/alizafreud2002
https://www.linkedin.com/in/alizafreud
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Support this podcast: https://anchor.fm/wiim/support
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Today we’re speaking with Amy Hamil of Roc Nation. Connect with her!
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Today we’re speaking with Regan Cleminson of Coastline Creatives (@venturetravelist)
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regan@coastlinecreatives.com
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Hope you enjoy this week's episode about the realities of being a small business owner.
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Today we’re speaking with Grace Murray of Fohr (@gracemurray).
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DM @iamwiim the word "AUTOMATE" by 3/22/21 and win a free automation consult!
Is your business using a slew of tools that work independently from each other? Maybe you're using Google Suite, Slack, a CRM, email, every social media platform and a dozen other systems but they're disjointed and cause more organizational problems than they solve. In this episode, WIM's founder Jessy Grossman walks you through simple and complex ways to automate your business. Never forget a deadline, a client birthday, or an invoice. It's time to organize your business and to do it at scale.
MailerLite Tutorial coupon code inside
https://youtu.be/ajALfpjvUKA
FloDesk is cool too coupon code inside
https://youtu.be/YbD8uoqKu5U
Why SignRequest is awesome coupon code inside
https://youtu.be/_nklL67JYTw
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Today we’re speaking with Meagan Miller. You can connect with her at:
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https://www.linkedin.com/in/meagan-miller-3b89667b/
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Today we’re speaking with Katya Allison of Grin (@grin).
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https://www.instagram.com/allisonkatya/
And a tool from GRIN:
https://grin.co/engagement-rate-calculator/
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Today we’re speaking with Saeyoung Cho of Captiv8. You can connect with her below:
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Today we’re speaking with Katie Stoller of Ketchum & Molly Tullis of Cision.
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Clubhouse (@katiestoller)
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Today we’re speaking with Molly Tracy of Vrai Digital (@vraidigital)!
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Today we’re speaking with Carolyn Aronson, CEO of It's a 10. Thanks to our followers on Clubhouse for the love questions! Follow us there for more exclusive live content @wiim.
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https://www.instagram.com/itsa10haircare/
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Today we’re speaking with Erin Cutler, Founder of Neon Rose Agency.
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www.instagram.com/ercutler
www.instagram.com/neonroseagency
Links from this episode:
Just Be With Bethenny: https://podcasts.apple.com/us/podcast/just-b-with-bethenny-frankel/id1531000011
Kendall Rae's YouTube Channel: https://www.youtube.com/channel/UCKBaL17hXLGJvi2KZKpja5w
Mile Higher Podcast: https://podcasts.apple.com/us/podcast/mile-higher-podcast/id1332383970
The Viall Files: https://podcasts.apple.com/us/podcast/the-viall-files/id1448210981
Crime Junkie: https://podcasts.apple.com/us/podcast/crime-junkie/id1322200189
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Today we’re speaking with Natalie Maniscalco & Irene Zervoudis of Wonder Girls. Connect with them online:
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www.wondergirlsusa.org
www.retromedianyc.com
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Today our host Jessy Grossman is chatting all things Clubhouse.
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Today we’re speaking with Seema Tilak of Create LLP.
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seema@createllp.com
www.createllp.com
www.instagram.com/create_llp
www.instagram.com/seemadreama
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Today we’re speaking with Lauren Salaun!
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www.laurensalaun.com
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Today we’re speaking with Anita K Sharma, Esq. You can connect with her online at:
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Today we’re speaking with Nathalie Carpenter of Fertilust (@fertilust)
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Today we’re speaking with Stephanie Cartin of SocialFly and Entreprenista.
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https://www.socialflyny.com
https://www.linkedin.com/in/stephjillcartin/
https://www.instagram.com/socialfly
https://www.instagram.com/entreprenistas
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Today we’re speaking with Jess Phillips, Founder & CEO of The Social Standard.
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www.instagram.com/socialstandard_
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Today we’re speaking with Lisa Filipelli of Select Management.
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www.instagram.com/lisaflip
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Today we’re speaking with Amanda Russell.
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www.amandarussell.co
LinkedIn: https://www.linkedin.com/in/amandarussellfss
Twitter: https://twitter.com/InfluencercodeU, https://twitter.com/influencercode
Instagram: https://www.instagram.com/amandarussellfss, https://instagram.com/theinfluencercod
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Today we’re speaking with Jennifer Fitta of Revolt Career Network.
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www.instagram.com/revoltcareernetwork
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Today we’re speaking with Kendall Watson, solopreneur and talent manager.
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www.managerkendall.com
www.instagram.com/managerkendall
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Today we’re speaking with Paula Bruno, CEO of Blissful Media Group.
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https://www.instagram.com/blissfulmediagroup/
https://www.blissfulmediagroup.com/
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Today we’re speaking with InfluencerHer Collective about the Influencer Pay Gap.
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Today we’re speaking with Casey Smith of Kroger.
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https://twitter.com/caseyns
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Today we’re speaking with Claire Burgdorf, Director, Social Content & Influencer Strategy at Laurel & Kent
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www.instagram.com/
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This week is a solo episode all about the new Netflix documentary, The Social Dilemma.
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Today we’re speaking with Megan Savitt, VP of Strategy at BEN
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www.instagram.com/megansavitt
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Today we’re speaking with Elena Comiskey of Hill Holliday.
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www.instagram.com/elena.comiskey
elena.skaletsky@gmail.com
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Today we’re speaking with Juliann Castellano about the Energetics of Business, part of our Make Us Richer series.
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Today we’re speaking with Evegail Andal, Founder of Matter Media Group.
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www.linkedin.com/in/evegail-andal-21b8717/
www.instagram.com/evegail24
www.instagram.com/mattermediagroup
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Today we’re speaking with Tami Nealy of Find Your Influence.
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www.linkedin.com/in/tami-nealy-29a9126/
www.instagram.com/taminealy
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Today we’re speaking with Ashley Hockney, Director of Marketing at Buffer.
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www.linkedin.com/in/ashleyhockney
www.instagram.com/ashleyhockney
www.twitter.com/ashleyhockney
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Today we’re speaking with Ali Grant, Founder of Be Social.
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www.linkedin.com/in/aligrant/
www.instagram.com/aligrant
www.instagram.com/besocialgroup
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Today we’re speaking with Jen Glantz, founder of the viral business, Bridesmaid for Hire.
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www.linkedin.com/in/jenglantz/
www.instagram.com/jenglantz/
www.twitter.com/JenGlantz
www.facebook.com/groups/anyyounger
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Today we’re speaking with Grace Murray, Vice President of Strategy at Fohr.
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www.linkedin.com/in/grace-murray-11920946/
www.instagram.com/gracemurray
www.twitter.com/gracieemurray
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Today we’re giving you a teaser of our incredible Make Us Richer Series. This month we focused on new business pitching with Dixie Roberts of HangarFour.
You can find our host Dixie online at:
https://www.linkedin.com/in/dixie/
https://twitter.com/dixieinnewyork
https://www.instagram.com/dixielroberts/
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Today we’re speaking with Katie Weltz, Head of Digital Marketing at Native.
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www.instagram.com/everybodyneedsakatie
www.instagram.com/native
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Today we’re speaking with Ariadna Jacob, CEO of Influences.
You can find her online at:
https://www.linkedin.com/in/arijacob
www.instagram.com/littlemissjacob
www.instagram.com/influences
www.twitter.com/littlemissjacob
www.twitter.com/InfluencesInc
www.tiktok.com/@littlemissjacob
https://www.tiktok.com/@influences_
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Today we’re speaking with Dixie Roberts, Senior VP, Digital Strategy at HangarFour.
You can find her online at:
https://www.linkedin.com/in/dixie/
www.instagram.com/dixieinnewyork
www.twitter.com/dixieinnewyork
Medium piece she mentioned: https://medium.com/@dixieroberts/are-you-disappointed-you-arent-using-your-degree-f7c3d1c17436
Forbes piece she mentioned: https://www.forbes.com/sites/forbescommunicationscouncil/2020/05/19/four-ways-to-leverage-influencers-in-the-new-digital-landscape/#634795ea4ca6
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Today we’re pausing on new episodes to highlight past episodes we've had with amazing black members of our community. Please show them some love. They added so much value to our podcast and it's exciting to go back and remember our conversations.
Sarissa Thrower of Instagram: https://podcasts.apple.com/us/podcast/wiimen-in-covid-who-you-are-at-your-quiestest-sarissa/id1442440865?i=1000472451356
Tiffanie Petett of Influential: https://podcasts.apple.com/us/podcast/season-2-episode-1-influence-influential-tiffanie-petett/id1442440865?i=1000433742531
Jennifer Rose Chamakh of AspireIQ: https://podcasts.apple.com/us/podcast/season-3-ep-7-jennifer-rose-chamakh-itsjenniferrose/id1442440865?i=1000449563358
2019 Fall Event Featuring Tyla Lauren Gilmore: https://podcasts.apple.com/us/podcast/season-4-ep-4-2019-nyc-irl-event-livecast/id1442440865?i=1000456862189
Brittany Hennssey of Carbon: https://podcasts.apple.com/us/podcast/episode-1-intro-to-influencer-marketing-brittany-hennessy/id1442440865?i=1000423883687
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Today we’re speaking with Danielle Wiley, Founder & CEO of Sway Group.
You can find her on social and email her at:
https://www.linkedin.com/in/daniellewiley/
https://twitter.com/danielle_sway
danielle@swaygroup.com
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Today we’re speaking with Tanya Silverstein., an influencer contract expert.
You can find her online and on social at:
www.instagram.com/tanyasilverstein
www.linkedin.com/in/tanyasilverstein/
www.tanyasilverstein.com
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Today we’re speaking with Lindsay Glickstein, Founder, Talent Manager/Publicist at Starlicity PR
You can find her on social and email her at:
https://www.linkedin.com/in/lindsay-glickstein-4168424
www.instagram.com/starlicityprny
starlicityprny@gmail.com
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Today we’re speaking with Amanda Rigie, Account Supervisor at Edelman Public Relations.
You can find her on social and email her at:
www.linkedin.com/in/amandarigie/
www.instagram.com/amandarigie
Amanda.Rigie@edelman.com
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Today we’re speaking with Sarissa Thrower, Partnerships Communications Lead (Entertainment + Creators), Instagram.
You can find her on social at:
www.linkedin.com/in/sthrower
www.instagram.com/rtotheissa
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Today we’re speaking with Sel Watts, the Founder and CEO of wattsnext, wattsnextpx, Scrappi, Your Secret Sauce, and zzoota.
You can find her on social at:
www.instagram.com/sel_watts
www.youtube.com/selwatts
www.sue-ellenwatts.com
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Today we’re speaking with Ryan Stern and Alexa Tonner, Co-Founders of Collectively, Inc.
You can find them on social at:
www.instagram.com/collectivelyinc
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Today we’re speaking with Karyn Spencer, SVP of Partnerships at Whalar.
You can find her on social at:
www.instagram.com/karynspencer
https://www.linkedin.com/in/karynisaunicorn/
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Today we’re speaking with Whitney Little, Director of Social Media, The Knot Worldwide
You can find her on social at:
www.instagram.com/whittlelittle
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Today we’re speaking with Shannon Truax, Former Global VP, Brand Social at GoDaddy.
You can find her on social at:
www.instagram.com/shannon_truax
https://www.linkedin.com/in/shannontruax/
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Today we’re speaking with Ashley Nelson of Tenth on Hudson.
You can find her on social at:
www.instagram.com/tenthonhudson
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Today we’re speaking with Ashley Eyzengart.
You can find her on social at:
https://www.instagram.com/aeyze/
https://www.linkedin.com/in/ashley-eyzengart/
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Today we’re speaking with Eleanor and Wynn
You can find them on social at:
https://www.linkedin.com/in/ekantonacci/
eleanor.antonacci@accenture.com
https://www.linkedin.com/in/wynnturner/
wynn.turner@accenture.com
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Today we’re speaking with Stacey and Courtney
You can find them on social at:
https://www.instagram.com/sta_ger/
https://www.instagram.com/courtneyworthman/
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Today we’re speaking with Niya Parikh, Christie Childers, Camille Dagorn, and Tyla-Lauren Gilmore
You can find them on social at:
https://www.instagram.com/niya_joy/
https://www.instagram.com/babicislove/
https://www.instagram.com/camilledagorn/
https://www.instagram.com/tylauren/
This event was sponsored by: Primary, Nyrvana, and Vital Proteins
You can find them on social at:
https://www.instagram.com/liveprimary/
https://www.instagram.com/nyrvanaofficial/
https://www.instagram.com/vitalproteins/
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Today we’re speaking with Bette Ann
You can find her on social at:
https://www.instagram.com/just_call_me_ba/
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Today we’re speaking with Kate Crook
You can find her on social at:
https://www.linkedin.com/in/kcrook1/
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Today we’re speaking with Ashley
You can find her on social at:
https://www.instagram.com/ashfehrhajjar/
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Today we’re speaking with Lauren Webb
You can find her on social at:
https://www.instagram.com/evokemedialtd/
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Today we’re speaking with Permele Doyle
You can find her on social at:
https://www.instagram.com/permele/
https://www.linkedin.com/in/permele-doyle-32359923/
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Today we’re speaking with Jenny Melrose
You can find Jenny on social at:
https://www.instagram.com/jenny_melrose/
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Today we’re speaking with Jennifer Rose Chamakh
You can find her on social at:
https://www.instagram.com/itsjenniferrose/
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Today we’re speaking with Nicole Emerick
You can find her on social at:
https://www.instagram.com/_nicoleemerick/
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Today we’re speaking with Barbara Jones
You can find her on social at:
https://www.instagram.com/barbarajones/
https://www.facebook.com/thebarbarajones
https://www.blissdomconference.com
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Today we’re speaking with Christie Childers
You can find her on social at:
https://www.instagram.com/babicislove/
https://twitter.com/babicislove
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Today we’re speaking with Ava Donaldson
You can find her on social at:
https://www.instagram.com/avarosebd/
https://www.linkedin.com/in/avarose/
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Today we’re speaking with Brooke Cavallo
You can find her on social at:
https://www.instagram.com/bee_ariel/
https://www.facebook.com/brooke.cavallo
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Today we’re speaking with Camille Dagorn
You can find her on social at:
www.instagram.com/camilledagorn
https://www.linkedin.com/in/camille-dagorn-35188b17
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Today we’re speaking with Tara Pate, Brand Marketing Manager at DripDrop.
You can find Tara on social at:
www.instagram.com/drinkdripdrop
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Today we are speaking with Robbin Mangano, Owner and Founder of R Public Relations (RPR).
www.instagram.com/robbinmangano
www.instagram.com/rpublicrelations
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Today we’re speaking with Corinne Waite, the Director of Influencer Marketing at Lippe Taylor Group.
You can find Corinne on social at:
www.instagram.com/corinnewaite
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Today we’re speaking with Pam Zapata the Senior Director of Influencer Marketing at Starpower.
You can find Pam on social at:
www.instagram.com/pamelazapata
https://www.linkedin.com/in/pamelazapata
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Today we’re speaking with Bea Iturregui the VP of Brand Partnerships at Cycle Media.
You can find Bea on social at:
www.instagram.com/beabeacakes
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Today we’re speaking with Rachel Albright the Vice President of Story at Day One Agency.
You can find Rachel at:
www.instagram.com/Rachpop
www.twitter.com/Rachpop
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Today we’re speaking with Christine Schott (@aiaawards, @american_influencer_assoc, @thebeautyinfluencers), President of the American Influencer Association and Co-Founder of TheBeautyInfluencers.com.
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Today we’re speaking with Natasha Vaquer (@natashavaquer), the Vice President of Talent Partnerships and Influencer Strategy at Refinery29, the leading lifestyle digital media company for millennial women with a loyal following of over 25 million monthly visitors.
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We're excited to launch season 2! Today we’re speaking with Tiffanie Petett (@tkshantel), the Director of Strategic Partnerships at Influential, a social-data company that uses AI-technology through their partnership with IBM Watson to connect brands with influencer audiences.
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Today, we’re speaking with Hannah Taylor, Counsel to the Advertising, Marketing, & Public Relations Group at the law firm Frankfurt Kurnit Klein & Selz PC. She represents clients in a wide variety of industries, including beauty, entertainment, fashion, music, and many more, counseling brand and agency clients on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment, and native advertising. Ms. Taylor is also the chair of Frankfurt Kurnit’s Social Media Task Force. In this role, she counsels clients, and writes and speaks frequently on the legal implications of advertising in social media. Ms. Taylor was recently included on Law360’s 2018 list of Top Attorneys Under 40. She was recognized in The Legal 500 as a “Next Generation” advertising expert, and has been awarded the New York area "Rising Star" award in Super Lawyers magazine for the last four years.
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Today, we’re speaking with Kamiu Lee, CEO at Activate, formerly known as Bloglovin. ACTIVATE offers both full-service influencer marketing services as well as access to a self-serve technology platform to cover the full span of a brand’s influencer marketing needs. Appointed to the top spot in April of this year, Kamiu brings with her an M.B.A. from Columbia Business School and 10 years of experience in influencer marketing, social media, digital media, venture capital, and investment banking. She's held roles at Rent the Runway, Refinery29, and Ralph Lauren. She is passionate about the potential of the influencer marketing space, and has been quoted on the topic in top publications like WWD, Business Insider, and more.
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Today, we’re speaking with Lauren Berger, founder and CEO of InternQueen.com, a platform that connects prospective interns with employers, and helps brands like Michael Kors, Whole Foods and Estée Lauder reach college students around the country. Since launching her business in 2009, she has been a featured keynote at over 200 universities, leadership conferences and entrepreneurship events and her career advice has appeared in Marie Claire, Refinery29, and more. Lauren is also a best-selling author, with her third book on shelves this October. It’s called Get It Together: Ditch the Chaos, Do the Work, and Design Your Success, and is a practical guide to personal success, packed with no-nonsense tips for business and life.
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Today, we’re speaking with Lauren Carlson, Director of Brand Partnerships and head of the east coast Retail Development team for rewardStyle, the first and largest invitation-only end-to-end content monetization platform for top-tier digital style influencers and brands around the world. Lauren manages a $20M+ influencer marketing portfolio for clients that range from start-up to multi-million dollar and span categories including fashion, home, lifestyle, travel and more. She brings with her extensive experience in content creation, the evolution of content monetization, and a deep understanding of influencers’ role in brand marketing and development.
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Today, we’re speaking with Loni Edwards, CEO and founder of The Dog Agency, which is the first management agency of its kind to focus on celebrity pets. Loni and her team exclusively manage the top pet influencers in the world, such as @harlowandsage, @tunameltsmyheart, and @cats_of_instagram, securing brand deals with the likes of Google and Barney’s and media opportunities from Buzzfeed to the Wall Street Journal.
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Today, we’re speaking with Brittany Hennessy, bonafide expert on all things influencer. She’s the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media,” the definitive guidebook for anyone looking to cultivate a career in this space. She’s also the Co-Founder and Chief Relationship Officer of Carbon, a technology company building solutions for influencers, and the Chief Strategist at Carbon Consulting, a digital agency for influencers, small businesses, brands, and agencies. As the former Head of Influencer Marketing at Hearst Digital Media, Brittany regularly inked deals between influencers and titans of publishing like Cosmopolitan, Seventeen, Elle, Harper's Bazaar, Marie Claire, and Esquire.
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