The Blogger Genius Podcast with Jillian Leslie: Recent Episodes

Jillian Leslie

Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA.

In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space.

If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies!

I break it down. I'm not afraid to ask hard questions. Real takeaways in every episode! Please read iTunes reviews to see how the podcast has helped others just like you!

This podcast is brought to you by MiloTree, the smart social media pop-up app you embed on your website or blog to grow your social media following on Instagram, Facebook, YouTube, and Pinterest, plus your email list.

Please reach out to me at jillian@milotree.com with any questions or comments. I'd love to hear from you!

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Want to see the demos? This episode has screen-share walkthroughs. Watch the full video on YouTube: https://youtu.be/6jvrMl9VhUM?si=msksiy9rQeE0aD8h

If you are wondering how to sell a digital product without an audience, Dana's story is the place to start.

Dana was a brand-new college counselor with zero followers, no Instagram audience, and no email list. But she turned what she knew into a simple $29 roadmap for stressed-out parents and made $1,200 in her first month.

She did not go viral. She did not run ads. She did not post every day and hope the algorithm noticed her.

She started with people. First, the people who already knew her. Then communities filled with the people she could help. Then a few creators who already had access to her ideal buyers.

If you have a digital product but no buyers yet, this is the strategy to copy. You do not need traffic first. You need the right people, one ring at a time.

If you are still deciding what to sell, start with these easy digital downloads to sell now so you are promoting a small, specific product people can understand quickly.

Show Notes: * MiloTree * Start with a free MiloTree account * Upgrade to a paid MiloTree plan * Get the free First 10 Customers AI prompts * Watch this episode on YouTube * Join The Blogger Genius Newsletter

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Other Episodes You Will Like: * This AI prompt gets you your first $27 digital product sale * 3 AI prompts to build digital products that sell * How to turn what you know into a digital product * The digital product stack strategy for creators * Make your first $1,000 selling digital products

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Watch the episode on YouTube so you can see Jillian generate 3 product ideas optimized to sell.

One of the biggest mistakes creators make is thinking they need to be famous before anyone will buy from them.

But a digital product business does not require you to be a guru, a huge content creator, or a polished expert with a massive audience. It requires you to be useful.

And most people are already useful. Every job, business, hobby, and life experience gives you knowledge someone else wants because they are a few steps behind you.

The question is not, "Am I expert enough?" The better question is, "What problem can I help someone solve faster than they could solve it alone?" This is the same idea Jillian teaches in how to turn your personal experience into income with AI. Your experience becomes valuable when you package it around a specific result.

Show Notes: * MiloTree * Start with a free MiloTree account * Upgrade to a paid MiloTree plan * Get the 3 Product Ideas AI Prompts * Watch this episode on YouTube * Join The Blogger Genius Newsletter

In this episode, Jillian show how to figure out what to sell from your own experience, how to price it correctly, and how MiloTree's AI Product Finder and AI Product Roadmap can help you go from "I have no idea what to sell" to a product ready to launch.

Jillian also created a free PDF called Three AI Prompts to Find and Launch Your Digital Product Before Your Competition Does. The prompts walk you through the exact thinking process behind this episode.

Prompt 1 finds your product idea using a before-and-after transformation. This helps you stop selling a topic and start selling the result your buyer wants.

Prompt 2 identifies the dominant buying trigger. Is your product helping someone make money, save money, save time, reduce pain, move toward happiness, or raise status?

Prompt 3 locks in the price, format, and product scope. This keeps you from turning a simple product into a six-month project.

The goal is not to build something huge. The goal is to build something clear enough to finish and useful enough to sell.

Other Episodes You Will Like: * How to turn personal experience into a digital product people buy * How to find your first digital product idea in 3 questions * 5 AI prompts to build a digital product business from scratch * Why ebooks are dead and transformational products sell better * How to build a digital product stack from one offer

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Watch the video on YouTube to see the demo. Get the 3 prompts here for product ideas people will buy.

ChatGPT can build you a digital product in minutes. It can make it look polished. It can write the guide, outline the template, and even help you create a sales page.

But here is the problem: ChatGPT does not automatically know if your product is positioned correctly, priced correctly, or tied to a transformation people actually want to buy.

That is why so many creators end up with beautiful digital products that nobody buys.

In this episode, Jillian shares three AI prompts that fix the parts ChatGPT usually misses: the transformation, the purchasing trigger, and the price plus product scope. These are the pieces that can turn a generic idea into a product someone understands, wants, and is willing to pay for.

Show Notes: * MiloTree * Start with a free MiloTree account * Upgrade to a paid MiloTree plan * FREE: Download Jill's AI prompts for creating products that sell * Watch this episode on YouTube * Join The Blogger Genius Newsletter

The $7,582/Month Example In the video, Jill walks through a simple example: a coach who helps women navigate a midlife career change.

Her first product is a $47 offer called The Midlife Career Reset: Find Your Next Move in 30 Days.

That name works because it does not just describe the topic. It describes the buyer's future. She is not buying "career advice." She is buying clarity, relief, and a next step.

Here is the math Jill shares:

  • 110 sales of a $47 product = $5,170
  • 40 buyers add a $19 transferable skills worksheet order bump = $836
  • 8 buyers add a $197 private 90-minute career strategy session = $1,576

Total: $7,582/month.

This is not magic. It is a product ladder. The first product solves an immediate problem. The order bump adds a useful next tool. The upsell gives buyers access to the creator's personal help.

If you want to build this kind of structure, read how to create a digital product stack that turns one offer into a bigger business.

Why MiloTree Makes This Easier You can run these prompts in ChatGPT. They will help you think more strategically before you build.

But if you want the easier version, MiloTree has this functionality built in for free.

Inside MiloTree, the AI Product Finder asks you three questions and gives you three product ideas fully spec'd out:

  • product name,
  • suggested price,
  • what is included,
  • who it is for,
  • the transformation, and
  • how long it should take to build.

Then you pick the product you like best and it loads into your MiloTree dashboard, set up and ready to sell.

You still need to create the product and upload it, but MiloTree helps there too. The Product Roadmap gives you a step-by-step plan for building it, with AI prompts to help you create it faster and personalization prompts so it does not sound like generic AI.

CTA: Start with a free MiloTree account to test your first product, freebie, or social pop-up. If you want unlimited products, unlimited freebies, order bumps, upsells, and funnels, upgrade to a paid MiloTree plan.

Your Action Plan Here is what Jill wants you to do next:

  1. Copy the first prompt.
  2. Run it in ChatGPT.
  3. Look for the product idea with the clearest transformation.
  4. Use the second prompt to find the strongest purchasing trigger.
  5. Use the third prompt to price it and shrink the scope so you can finish it.
  6. Set it up in MiloTree and start testing.

You were probably not stuck because you could not create a digital product. You were stuck because you were guessing.

The guessing is what changes today.

CTA: If you want the prompts Jill mentions in the video, grab the free AI prompts here. If you want MiloTree to generate your product ideas for you, sign up for MiloTree free. And if you are ready to build without limits, choose a paid MiloTree plan.

Other Episodes You Will Like: * Your first digital product idea in 3 questions * Why ebooks are dead and what creators should sell instead * 5 AI prompts to build a $5,000/month digital product business * How to turn your personal experience into income with AI * The digital product stack strategy for creators

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Watch the entire YouTube video here.

I've watched thousands of creators sell digital products. The ones selling ebooks and how-to guides? It used to work. They could make thousands. But now they're struggling.

There's a small group doing something completely different — and they're making $2,000 to $7,000 a month. Nobody's talking about what they changed. Today I am.

Show Notes: * MiloTree * Sign Up for MiloTree * FREE: Transformational Product AI Prompts * FREE: Product Goldmine AI Prompt * FREE: Digital Product Ladder AI Prompt * Join The Blogger Genius Newsletter

Shift 1: Stop Selling Information — Start Selling a Transformation An information product that used to work: "The Complete Guide to Meal Planning." 40 pages, $17.

The transformation product: "The 7-Day Meal Prep Jumpstart: Overwhelmed to a Full Freezer in One Weekend." $27.

Same topic. Totally different product.

The guide says "here's what to know." The jumpstart says "here's where you'll be in 7 days."

When someone buys a guide, they're buying a book. When someone buys a jumpstart, they're buying a version of themselves — the version who has it together, who has a full freezer, who isn't scrambling at 6 p.m.

You're not selling a product. You're selling your customer their future self. And AI can't give that away for free.

More examples:

  • Before: How to Grow Your Instagram → Now: 1,000 Followers in 30 Days
  • Before: How to Start a Budget → Now: The Debt-Free in 90 Days Playbook

See the pattern? A specific result, a specific timeframe, a clear starting point.

The Transformation Product AI Prompt "I have experience in [add your niche]. My audience struggles with [add the problem]. Give me five digital product ideas that promise a specific transformation, not just information. Each one should include: 1) A product name that states the result and timeframe, 2) Where the customer starts (their pain point), 3) Where they end up (the specific outcome), 4) Why someone would pay $27 to $47 for this instead of just Googling it or using AI. Make them specific, achievable, and something I could create in one afternoon."

Shift 2: Don't Write an Ebook — Build a System The ebook: "How to Plan Your Content Calendar." 50 pages. The customer has to read it, figure it out, apply it. Most never finish.

The system: "The 30-Day Content Calendar Framework." Fill in five blanks, follow the decision tree, done-for-them calendar in 20 minutes.

One makes the customer do the work. The other does it for them. And systems are actually easier to create. You don't need 50 pages — you need a framework.

A system can be:

  • A fillable PDF workbook
  • A template they can customize
  • A checklist or decision tree
  • A spreadsheet
  • A swipe file with fill-in-the-blank frameworks

The System Builder AI Prompt "I'm creating a digital product called [add your product name]. Instead of writing an ebook, help me design it as a fill-in-the-blank system. Include: 1) What the customer fills in about their specific situation (3-5 inputs), 2) What the system gives them back (the personalized output), 3) The step-by-step framework — what does each page or section do?, 4) How the customer gets to the promised result without reading more than two pages. Keep it simple enough that I can build it in a Google Doc or Canva template in one afternoon."

Shift 3: AI Can't Be You This is the one nobody talks about.

AI can write an ebook. AI can build a template. AI can create a framework. But AI cannot be you.

AI can't look at someone's business and say "skip that, do this." AI can't bring your years of experience to their problem. AI can't make someone feel seen.

That's what people pay the most for — not your product, you.

Put yourself in everything you sell. And if AI scares you, here's the flip: once you make this shift, AI becomes your accelerator. It builds your templates faster, your frameworks in an afternoon, your sales pages in minutes. AI does the heavy lifting. You focus on being you.

How to Set Up and Sell Your Product in 15 Minutes Here's how easy this is with MiloTree:

  1. Click Digital Download in your dashboard
  2. Add a name, price, and description
  3. Upload your PDF
  4. Click one button — MiloTree's AI writes your sales page
  5. Connect Stripe so you get paid directly (MiloTree doesn't take a cut)
  6. Share your link everywhere

15 minutes. Product, sales page, checkout. Done.

Add a freebie to build your email list. Set up a tripwire on the thank-you page. Add order bumps and upsells to turn $27 customers into $50+ customers. It's all built in.

Start free on MiloTree — no credit card required →

Other Episodes You Will Like: * This AI Prompt Turns $0 Into $10,000/Month (Digital Product Stack Strategy) * How a $27 Product Leads to $2,000 Customers (Digital Product Ladder) * Sell Coaching Online With These 2 AI Prompts

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Everyone wants to make $10,000 a month selling digital products. But most people haven't made their first sale yet.

So before we talk about $10K months, let's talk about five AI prompts that build a real digital product business from scratch — no audience, no email list, no products needed to start.

Watch on YouTube: https://youtu.be/9aG8F9Y9JlM?si=SsXbeLmhOuCbGBxj

But first, the most important thing: this is not about being perfect. It's about being fast. The creators who make money test faster. They put something out, see what works, double down on the winners, and kill what doesn't. Your first product might flop — and that's not failure. That's data.

AI lets you test five ideas in the time it used to take to build one. So stop overthinking. Start testing.

Show Notes: * MiloTree * Sign Up for MiloTree * FREE: 5 Prompt Digital Product Starter Kit * FREE: Product Goldmine AI Prompt * FREE: Digital Product Ladder AI Prompt * FREE: Six Purchasing Triggers * Join The Blogger Genius Newsletter

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Ready to Start? Start with MiloTree's free plan — no credit card required. Or go straight to the $19/month plan to test multiple freebies and products. Most people who find success faster invest in themselves from the start.

Setup takes about 15 minutes. There's a 14-day money-back guarantee. And if you need help, you'll talk to real humans — not chatbots.

Start Selling With MiloTree Now!

Other Episodes You Will Like: * How a $27 Product Leads to $2,000 Customers (Digital Product Ladder) * This AI Prompt Turns $0 Into $10,000/Month * Sell Coaching Online With These 2 AI Prompts

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Watch the entire episode on YouTube here.

Everyone on YouTube is telling you to use AI to slap together a digital product and start making money overnight. I'm going to be honest with you — most of those people are selling you a fantasy.

I'm not saying AI isn't powerful. It is. But the way most people are using it, they're setting themselves up to fail. And I can prove it because I've watched it happen hundreds of times.

In this post, I'll show you the simple AI strategy that took one creator from a $27 product to $11,000/month — and break down exactly how you can do the same.

Test Fast With MiloTree You're not just creating any AI product — you're creating a specific product for a specific person that hits a specific trigger. And you can test this incredibly fast.

In my MiloTree dashboard, I click "digital product," give it a name, a price, and a short description. With the press of a button, MiloTree generates an AI sales page for me.

I can tweak a few things and I'm done. Live sales page, ready to share. 15 minutes, start to finish. No website, no complicated tech.

If it sells, great — build on it. If it doesn't, no problem. Tweak it or try another idea. The speed of testing is everything when you're starting out.

👉 Try MiloTree's Grow Plan for $19/month (paid monthly)

Show Notes: * MiloTree * Sign Up for MiloTree * FREE: Product Stack AI Prompt * FREE: Digital Product Ladder AI Prompt * FREE: Six Purchasing Triggers * Join The Blogger Genius Newsletter

Related Posts * How to Build a Complete Digital Product Stack * The Product Ladder Strategy Explained * Make Your First $1,000 Selling Digital Products * Why Your Email List Prints Money

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✨ Start selling your first digital product for free in 10 minutes with MiloTree! ✨

Watch the video of the episode on YouTube here.

If you're a blogger watching your ad revenue plummet after Google updates and AI disruptions, you're not alone. Traffic losses of 50-70% have become the new normal, leaving thousands of creators wondering if their years of hard work were for nothing.

In my newest video, I shared the incredible story of Melanie, a registered dietitian and low-carb food blogger who transformed her dying blog into a thriving digital product business. In just 90 days, she went from $700/month in ad revenue to $6,500/month. Ten months later, she's now making $12,500/month—nearly three times her pre-crash income.

The best part? She used the same expertise, the same email list, and the same audience she already had. She just changed her business model.

In this post, I'll walk you through Melanie's exact week-by-week strategy so you can replicate her success, even if your traffic has tanked and your ad revenue has disappeared.

Show Notes: * MiloTree * Sign Up for MiloTree's Free Plan * 6 Purchasing Triggers Download * The 3 AI Prompts You Need to Create a Freebie Cheatsheet * Join The Blogger Genius Newsletter

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Start Building Your Digital Product Business Today If you're watching your ad revenue disappear, if Google has crushed your traffic, if you're wondering whether your blog is still viable—I want you to hear this:

Your work isn't worthless. You just need a different monetization strategy.

You already have everything you need:

  • ✅ Expertise (even if you don't think it's "expert level")
  • ✅ An audience (even if it's small)
  • ✅ Credibility (your existing content proves you know your stuff)

What you need now is a platform that makes it easy to test, launch, and scale digital products without getting bogged down in complicated tech.

Try MiloTree free—no credit card required.

Set up your first coaching offer, workshop, or membership in minutes. Test it with your audience. See what works. Then scale it.

Melanie went from $700/month to $12,500/month in less than a year. Your journey will look different, but the strategy is the same:

  1. Stop giving your expertise away for free
  2. Start with coaching to validate demand
  3. Scale with workshops and upsells
  4. Build recurring revenue with memberships
  5. Move fast and test often

Ready to find your one gold mine product? Download my free AI prompt that will help you identify the exact product you should build first. This is the same framework I used with Melanie to uncover her digital product strategy.

Your expertise is valuable. It's time to start charging for it.

Let's go.

Other Related Blogger Genius Podcast Episodes You'll Enjoy: * The 5 Digital Products Creators Will Use to Make $10K–$50K/Month in 2026 * How to Automate Your Digital Product Sales and Make Money While You Sleep * How to Double Your Revenue with Order Bumps and Upsells (Without Getting New Customers) * Why Your Email List Prints Money (And Exactly How to Build One Fast)

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Watch the video on YouTube here. Most creators are stuck on an exhausting hamster wheel. They're constantly hunting for new customers to buy their $27 product. Let's say they make a hundred sales in a month. Great job! But next month, they start all over, hunting for those same $27 customers again.

But what if that same customer became worth $2,000 to your business? Same effort to acquire them, but 235 times more profitable.

Show Notes: * MiloTree * Sign Up for MiloTree * FREE: Digital Product Ladder AI Prompt * FREE: Product Goldmine AI Prompt * Join The Blogger Genius Newsletter

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The $27 Trap: Why Most Creators Are Leaving Money on the Table Here's what most of us do: We create that one product, price it at $27, and pour all our energy into getting new people to buy it. We're constantly putting up Instagram posts, Pinterest pins, writing blog posts, sending emails, running ads.

And even when it works, the math is terrible.

Let's say you get 100 new customers at $27 each. That's $2,700. Sounds good, right?

But next month, you need 100 more new customers to make that same $2,700. It never ends. You're always hustling for new people.

Meanwhile, those 100 customers you already have? They trusted you enough to buy once—but you're ignoring them while you chase strangers.

That's where most creators are leaving thousands of dollars on the table and burning out.

If you're feeling this exhaustion, you're not alone. In my post on why people won't pay for information anymore, I talk about how the old model of selling one product isn't working in 2026. The solution isn't more hustle—it's a smarter business model.

What Is a Digital Product Ladder? Here's what smart creators do instead. They build what I call a digital product ladder, and it completely changes the economics of your business.

Instead of selling one thing and moving on, you create a journey for your customer:

The 6 Rungs of a Product Ladder 1. Freebie/Lead Magnet – This is how you earn their trust. They end up on your email list. 2. Tripwire Product ($27) – Something small that goes deeper at solving their problem. They buy it, get results, and now trust you even more. 3. Product Bundle ($97) – A comprehensive solution combining multiple resources. 4. Course or Coaching ($297) – Premium transformation and deeper support. 5. Membership (Recurring) – They're paying you every month for ongoing value and community. 6. Mastermind/High-Touch Program – For serious implementers who want direct access to you.

Same customers. One acquisition cost. But instead of making $27, you're making over $2,000 over time from that same person.

And here's the beautiful part: Each sale after the first one costs you almost nothing. They already know you. They already trust you. They are easier to sell to than a complete stranger.

This is exactly why I teach the upsell and order bump strategy inside MiloTree—it's the fastest way to increase your customer lifetime value without finding new customers.

Your Action Plan: Start Today Here's what I want you to do right now:

Step 1: Grab the AI Prompt Download my complete Digital Product Ladder AI Prompt — it's free. Run it for your topic tonight. Don't wait.

Step 2: Sign Up for MiloTree's Free Plan Sign up here — no credit card needed. Set up your freebie lead magnet, test it, and see how easy this all is.

Step 3: Build Your Full Ladder When you're ready to build your full ladder, upgrade to one of our paid plans. They start at just $19/month. Most people do this within the first two weeks of signing up.

What gets them upgraded? The ability to offer multiple freebies to grow their email list faster—so they have more people to sell to.

The Bottom Line With MiloTree, you have everything you need to turn that $27 customer into a $2,000 customer.

Stop chasing strangers. Start building real relationships.

That's how you get to $1,000, $5,000, $10,000 a month without burning out.

Other Related Blogger Genius Podcast Episodes You'll Enjoy: * How to Pivot from Ad Revenue to $12,500/Month Selling Digital Products * The 5 Digital Products Creators Will Use to Make $10K–$50K/Month in 2026 * How to Increase Your Revenue with Upsells and Order Bumps * How to Automate Your Digital Product Sales and Make Money While You Sleep

Ready to build your product ladder? Start with MiloTree's free plan →

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✨Sell your first digital product free forever! Start here!

Watch the episode on YouTube!

If you're a creator, blogger, coach, or online entrepreneur, you've probably felt it already:

AI has changed everything.

The old playbook—creating an ebook, checklist, or guide filled with information—just isn't enough anymore. When someone can ask ChatGPT a question and get an answer in 30 seconds, why would they pay $27 for a static PDF?

That's the uncomfortable truth most creators are avoiding.

But here's the good news: this shift is actually opening the door to more income, not less.

In my newest video, I break down the five products creators will rely on to make $10,000, $20,000, even $50,000 per month in 2026—and why these offers work because of AI, not in spite of it.

Let's dig in.

Show Notes: * MiloTree Free Plan * 2026 Product Selector AI Prompt * Goldmine Product AI Prompt * Join The Blogger Genius Newsletter

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Big Shift: Information Is Free — You Are the Product AI can generate content. AI can summarize ideas. AI can outline frameworks.

What AI can't do?

  • Look at someone's specific situation
  • Give personalized guidance
  • Create accountability
  • Build community
  • Deliver transformation

That's why the creators winning in 2026 aren't selling information.

They're selling access, guidance, experience, and connection.

And AI? It becomes your accelerator—helping you create faster while you deliver the value.

The 5 Products Dominating Creator Income in 2026 1. One-on-One Coaching Coaching is the fastest path to cash for creators right now.

Why? Because people don't want generic advice—they want someone to look at their situation and tell them exactly what to do.

One productivity coach charging $300 per session and booking just 12 sessions a month is already making $3,600/month. No ads. No massive audience. Just expertise and trust.

You don't need a complicated setup either:

  • Payments
  • A scheduling link
  • Zoom

That's it.

  1. Live Workshops Workshops let you scale your time without losing the human element.

One MiloTree customer ran a 90-minute live workshop for $97. 45 people showed up. That's $4,365 in under two hours.

Same expertise as coaching—just delivered to more people at once. Plus, live workshops create urgency and energy that pre-recorded content never can.

  1. Mini Courses with Live Q&A This is where things get really smart.

Creators are taking workshops they already ran and turning them into:

  • Short, focused mini courses
  • Broken into simple modules
  • Paired with weekly live Q&A calls

One nutrition coach sold 38 copies at $147—over $5,500 from content she had already created.

Evergreen content + live access = the best of both worlds.

  1. Group Coaching Programs Group coaching hits the sweet spot between leverage and connection.

Think:

  • A defined outcome
  • A clear timeline (8–12 weeks)
  • Weekly group calls
  • A private community

One business coach runs a 12-week program at $497 and enrolls 18 people at a time—nearly $9,000 per cohort, twice a year.

Same expertise. Same calls. Way more impact.

  1. Memberships (The Real Long-Term Play) If you want predictable, recurring revenue, memberships are where creators are building real wealth.

One creator helping Etsy sellers launched a $67/month membership and grew it to 227 members—over $15,000/month recurring.

Why memberships work so well:

  • Community is the value
  • Members support each other
  • You're the guide, not the bottleneck
  • Income stacks month after month

AI can give advice. It can't create belonging.

Why MiloTree Is Built for This New Era Here's the part most creators don't realize: you don't need five different tools to sell these products.

With MiloTree, you can sell:

  • Coaching sessions
  • Workshops
  • Mini courses with live calls
  • Group programs
  • Memberships
  • Digital downloads

All in one place.

No Kajabi. No Teachable. No ThriveCart. No bloated platforms that take hours (or weeks) to figure out.

MiloTree handles:

  • Payments
  • Digital delivery
  • Scheduling
  • AI-generated sales pages

And yes—you can start for free, no credit card required, to test which product your audience actually wants.

Not Sure Which Product to Start With? I Made This for You To make this even easier, I created a free AI prompt called:

The 2026 Product Selector AI Prompt

You tell it:

  • Your niche
  • Your expertise
  • Your audience size
  • How much time you have

And it tells you:

  • Which of the five products to launch first
  • Why it fits your situation
  • Five clear action steps to get moving immediately

No overthinking. No endless planning. Just momentum.

👉 Grab the free prompt and sign up for your free MiloTree account.

Final Takeaway Here's the truth creators need to hear:

AI didn't kill creator businesses. It killed generic content.

The creators thriving in 2026 are the ones who:

  • Lean into their personality
  • Share their lived experience
  • Guide people through real transformation

Use AI to build faster. Use MiloTree to sell easier.

And remember this part—it matters most:

You are the product. And that's what people will happily pay for.

Other Related Blogger Genius Podcast Episodes You'll Enjoy: * How to Automate Your Digital Product Sales and Make Money While You Sleep * Make Your First $1,000 Selling Digital Products (Even With Declining Traffic!) * Hate Marketing Your Digital Products? Use These 2 AI Prompts + a 90-Day Plan (and Make Your First $1,000 Fast) * How to Double Your Revenue with Order Bumps and Upsells (Without Getting New Customers)

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Start selling digital products and services with MiloTree for FREE!

If you're an online coach, course creator, or digital product seller, you've probably experienced this: You're working 35-45 hours a week managing sales, manually sending products, and personally following up with every customer. You're making some money, but you're completely burnt out. Sound familiar?

In my newest episode, I shared the exact automation strategy that helped our MiloTree customer Ava transform her business. She went from making $1,800 a month while working 45 hours a week to earning over $11,000 a month working just 9 hours a week.

The secret? She automated three key parts of her sales process using MiloTree. And in this post, I'm going to show you exactly what she automated and how you can set up the same system to sell digital products on autopilot.

Show Notes:

  • MiloTree Free Plan
  • MailerLite (recommended email service provider)
  • Goldmine Product AI Prompt
  • Join The Blogger Genius Newsletter
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • YouTube
  • Spotify

The Problem: Manual Sales Are Killing Your Business Growth Here's what's happening to most digital product creators. You've built amazing products—courses, coaching packages, memberships, digital downloads. You're getting some sales, but you're stuck in a manual sales cycle that looks like this:

Someone downloads your freebie → You manually add them to your email list → You manually send follow-up emails → You manually process orders → You manually deliver products → Repeat.

This manual process has three major problems:

  1. Time Drain: You're spending hours every week on tasks that could be automated
  2. Revenue Cap: You can only make as much money as the hours you can physically work
  3. Burnout Risk: Eventually, managing everything manually becomes unsustainable

The good news? You can automate your entire sales process so your business runs without you working harder—you just work smarter.

The Solution: Three Types of Sales Automation That Actually Work There are three powerful ways to automate your digital product sales: tripwires, order bumps and upsells, and email sequences. Let me break down each one and show you exactly how they work together to create a sales system that runs on autopilot.

  1. Tripwires: Turn Freebie Seekers Into Buyers Instantly A tripwire is a low-cost product (usually $7-$27) that you offer immediately after someone opts in to get your free lead magnet. Here's how it works:

Someone sees your content on social media → They click to download your free cheat sheet → They enter their email on your opt-in page → They land on the thank you page → Right there, they see an offer for your complete toolkit for just $17 → They click, they buy → MiloTree delivers the product automatically.

You do nothing. It all happens automatically.

The beauty of tripwires is that they convert freebie seekers into paying customers right away. Once someone has bought from you once, they're 9 times more likely to buy from you again.

  1. Order Bumps and Upsells: Increase Average Order Value Without More Traffic Here's where things get really powerful. Someone's already buying your $47 course. At checkout, you offer a $12 complimentary workbook with one simple checkbox. They tick the box—boom, they've added it to their order.

After they complete the purchase, they land on your thank you page. Now you offer them your $97 "done-for-you" premium version. With another click, they've purchased that as well.

You just turned a $47 sale into a $156 sale without getting a single additional customer.

Order bumps and upsells can increase your revenue by 30-50% without any additional marketing. You're simply maximizing the value of customers you're already getting.

  1. Email Sequences: Build Relationships and Sell While You Sleep This is the foundation that makes everything else work. An email sequence is a series of automated emails you set up once that go out to new subscribers automatically.

One of our MiloTree customers, Amanda, set up her main email sequence six months ago. That one sequence generates over $1,500 a month for her business, and she hasn't touched those emails since she initially created them.

Here's what a good email automation does:

  1. Builds Relationships: Your subscribers get to know, like, and trust you through consistent communication
  2. Delivers Value: You're providing helpful content that solves their problems
  3. Sells Naturally: You're making offers that feel like helpful solutions, not pushy sales pitches

Email is one of the best channels for sales. For every $1 you spend on email marketing, you typically make about $36 in return. That's a 3,600% ROI.

Why You Can't Do Email Marketing Through Gmail (And What You Need Instead) Here's something crucial to understand: You cannot do email marketing through Gmail, Yahoo, or any regular email account. You need what's called an email service provider (ESP).

An email service provider is a platform like MailChimp, MailerLite, Kit, or Flodesk. It's built specifically for business email marketing. Here's what ESPs do that regular email can't:

  • Deliverability: They get your emails into people's inboxes instead of spam folders
  • Analytics: They track who opens your emails, who clicks links, and who buys
  • Segmentation: They let you organize subscribers based on their interests and behavior
  • Automation: They let you set up those money-making email sequences we talked about

My favorite email service provider is MailerLite. We use it ourselves for MiloTree's email marketing. I recommend it for three reasons:

  1. Free to Start: You get your first 1,000 subscribers completely free
  2. User-Friendly: It's the easiest ESP I've used—intuitive drag-and-drop design
  3. Seamless Integration: It works perfectly with MiloTree for automated product delivery

MiloTree integrates with 24 email service providers, including MailChimp, Kit (formerly ConvertKit), Flodesk, ActiveCampaign, MailerLite, Klaviyo, and many others. We're always adding new integrations based on customer requests.

But if you're just starting out and asking me what to try first, I'd go with MailerLite.

How MiloTree and Your Email Service Provider Work Together Let me show you the exact flow of how MiloTree and your email service provider work together to automate your sales. This is where the magic happens.

Here's the complete automated workflow:

Step 1: Someone sees your content on Instagram, TikTok, Pinterest, or your blog

Step 2: You offer a lead magnet (a free download, cheat sheet, template, etc.)

Step 3: They click and land on your MiloTree opt-in page where they enter their name and email

Step 4: MiloTree captures that email and automatically sends it to your email service provider

Step 5: MiloTree instantly delivers the freebie to your new subscriber on the thank you page—they can download it immediately

Step 6: At the same time, MiloTree sends a "tag" to your email service provider

Step 7: That tag triggers your automated email sequence to start

Step 8: Your welcome sequence begins—usually 5-7 emails that go out over the next week

Step 9: These emails build the relationship, provide value, and make offers

Step 10: When someone clicks to buy, MiloTree processes the payment and delivers the product automatically

You do nothing. It all runs on autopilot.

The Power of Tags: How to Trigger Different Email Sequences Here's what makes this system so powerful: tags. A tag is simply a label you assign to a subscriber based on what they've downloaded or purchased.

Let's say you have three different freebies:

  • A "Social Media Content Calendar" (tagged: social-media-freebie)
  • A "Product Launch Checklist" (tagged: launch-freebie)
  • An "Email Marketing Guide" (tagged: email-freebie)

When someone downloads your Social Media Content Calendar, MiloTree automatically tags them with "social-media-freebie" in your email service provider. That tag triggers your social media email sequence.

The beauty of this system is that different freebies can trigger different email sequences. Someone interested in social media gets emails about social media. Someone interested in email marketing gets emails about email marketing.

You're sending the right message to the right person at the right time—all automatically.

How to Set Up Your MiloTree and Email Service Provider Integration in 2 Minutes Setting up this automation sounds complicated, but it literally takes about two minutes. Let me walk you through it step by step.

Step 1: Log into your MiloTree dashboard at milotree.com

Step 2: Click on "Email Integration" in the menu

Step 3: Select your email service provider from the dropdown menu (MailerLite, MailChimp, Kit, etc.)

Step 4: Follow the simple connection instructions—every platform is slightly different, but we have step-by-step guides for each one

Step 5: Test the connection to make sure it's working

That's it. Now every time someone opts into your freebie, their email automatically flows into your email service provider and triggers your automated sequence.

If you have any trouble with the setup, just email me at jillian@milotree.com and I'll personally help you get it working.

Your Action Plan: Set Up Your Automated Sales System Today Here's exactly what I want you to do right now to start automating your sales:

First, if you don't have an email service provider yet, sign up for one. I recommend MailerLite to start because it's free for your first 1,000 subscribers and it's incredibly user-friendly.

Second, sign up for MiloTree if you haven't already. Start with our free plan to test everything. You can create a freebie opt-in page for free, sell a product for free, and see how the system works. Then when you're ready to scale, upgrade to one of our paid plans to run your entire digital product business with MiloTree.

Third, connect MiloTree to your email service provider using the two-minute process I outlined above. Don't worry if you get stuck—just reach out and we'll help you.

Fourth, create your first lead magnet if you don't have one yet. Download my free AI prompts that will help you create an irresistible freebie in about 10 minutes: The 3 AI Prompts You Need to Create a Freebie Cheatsheet

Fifth, set up your welcome email sequence. This is the series of 5-7 emails that will build relationships and make sales automatically.

Why MiloTree Makes Selling Digital Products Easier Than Any Other Platform At MiloTree, we built our platform specifically for coaches, course creators, and digital product sellers who want to automate their sales without dealing with complicated tech.

Here's why creators love MiloTree:

All-in-One Platform: Sell digital products, offer unlimited freebies, grow your email list, process payments, and deliver products—all from one simple dashboard

No Tech Skills Required: Our AI tools help you create opt-in pages, sales pages, and checkout pages in minutes, not days

Start Free: Test everything with our free plan—no credit card required. Create opt-in pages, deliver freebies, and see how the system works before you upgrade

Affordable Pricing: Our paid plans start at just $9/month and grow with your business. No surprise fees or complicated pricing tiers

Built for Creators: Unlike generic ecommerce platforms, MiloTree is designed specifically for digital product creators, so everything is streamlined for your needs

Integrates With Everything: We connect with 24 email service providers, plus all major payment processors

Personal Support: When you have questions, you can email me directly at jillian@milotree.com and I'll help you personally

👉 Ready to automate your sales and grow your digital product business? Sign up for MiloTree's free plan and start creating beautiful opt-ins and selling digital products today—it's simple, affordable, and effective.

What to Do After You've Set Up Your Infrastructure Okay, so now you've got the infrastructure in place. You've connected your email service provider to MiloTree. You've set up your freebie. But here's what you need next: the actual emails.

What do you say in those automated emails? How many should you send? How do you build trust while actually selling?

That's exactly what I'm covering in my next podcast episode. I'm giving you an AI prompt that will write your entire welcome series in about 10 minutes—a series that will make you money on autopilot.

In the meantime, make sure you're getting value from every subscriber by understanding the psychology of why people buy. Download my 6 Purchasing Triggers guide to learn exactly what motivates your audience to purchase.

Final Thoughts: Automation Isn't About Working Less—It's About Working Smarter Here's what I want you to understand: Automation isn't about being lazy or removing the human element from your business. It's about working smarter so you can focus on what matters most—creating great content, serving your customers, and growing your impact.

When Ava automated her sales process, she didn't just make more money ($11,000 vs. $1,800 per month). She got her life back. Instead of working 45 hours a week on manual tasks, she works 9 hours a week on strategic activities that actually grow her business.

She has time to create better products. She has time for her family. She has time to live her life instead of being chained to her inbox.

That's what proper automation gives you: freedom and growth at the same time.

The time to start is now. Set up your infrastructure today, and in a few weeks, you could have an automated sales system that generates revenue while you sleep.

Your future self will thank you.

Other Related Blogger Genius Podcast Episodes You'll Enjoy: * Why Email Marketing is Critical for Digital Product Sellers * Hate Marketing Your Digital Products? Use These 2 AI Prompts + a 90-Day Plan (and Make Your First $1,000 Fast) * Your Vibe Is Costing You Sales: Use This Free AI Prompt to Turn "Meh" Into Money

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🚀 [MAKE MONEY ONLINE] 🚀 Sell digital products, grow your list, and boost your social media with ease—all for FREE! Start now! ➡️ https://milotree.com/

Are you selling digital products but struggling to increase your revenue? You're not alone. Most online creators, coaches, and bloggers focus all their energy on finding new customers, but here's a secret: the real money is with the people who are already buying from you.

What if I told you that one simple strategy could increase your monthly revenue by 30-50% without running a single new ad or creating more content? That's exactly what order bumps and upsells can do for your business.

In this newest episode of The Blogger Genius Podcast, I'm breaking down the exact strategies that helped one of my customers, Karen, go from making $500 a month to $1,200 a month—without getting a single new customer. She simply added an order bump and an upsell to her existing sales funnel.

In this post, I'll show you how to create a simple sales funnel that maximizes every sale, what order bumps and upsells are (and why they're not complicated), and how to set them up in under an hour using MiloTree.

Show Notes:

  • Sign Up for MiloTree
  • Funnel Builder (AI Prompt)
  • Product Goldmine (AI Prompt)
  • 6 Purchasing Triggers Test
  • Join The Blogger Genius Newsletter
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • YouTube
  • Spotify
  • iTunes

Your Next Steps:

  1. Download the AI Funnel Design Prompt and use ChatGPT to map out your funnel
  2. Sign up for MiloTree's Grow Plan to start building your foundation—no credit card required
  3. Create your order bump and upsell products using the strategies I've shared

With MiloTree and ChatGPT, setting up a profitable sales funnel is easier than you ever imagined. Your future self (and your bank account) will thank you.

Ready to multiply your revenue? Sign up for MiloTree and start creating your profitable funnel today.

Other Related Blogger Genius Podcast Episodes You'll Enjoy: * The Product Goldmine AI Prompt: The Fastest Way to Find Profitable Digital Product Ideas (and Launch Them Tonight) * Why Your Email List Prints Money (And Exactly How to Build One Fast) * How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed)

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Struggling with what to sell for Black Friday? You're not alone. The good news: creators and coaches are making serious money with simple offers—no complicated funnels required. During last year's sale, one creator sold only coaching sessions and cleared nearly $3,000 in four days; another launched a single spreadsheet and made $8,400; and a more advanced seller bundled products for an $23,000 week.

Below are three proven "paths" you can set up in under an afternoon. Pick the one that fits where you are right now.

Show Notes: * MiloTree Plans * Email List Building AI Prompt Pack (AI Prompt) * Product Goldmine (AI Prompt) * Find Your Vibe (AI Prompt) * 6 Purchasing Triggers Test * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • YouTube
  • Spotify
  • iTunes

Path 1: No Product Yet? Sell Coaching (20-Minute Setup) Offer: A one-hour strategy session in your niche (e.g., social media, real estate, nutrition). Pricing: Regular $250 → Black Friday $97.

You need only three tools:

  • MiloTree (Free Plan): AI-generated sales page + payment processing
  • Calendly: scheduling
  • Zoom: hosting your sessions

Proof it works: Amanda sold 30 "Black Friday social media strategy" sessions—$2,900 in four days.

Quick build (copy/paste prompt): "Create a Black Friday coaching offer for [YOUR NICHE] using at least one purchasing trigger (make money, save money/time, reduce pain, increase happiness/status). Include: session name, what we'll cover, regular vs. Black Friday price, coupon code, and three transformation bullets."

How to set it up in MiloTree (Free Plan): Create product → paste sales copy (AI will draft a page) → add coupon → add Calendly link on the thank-you page → publish.

Path 2: Just Starting? Sell One Digital Download (15–60 Minutes) Offer: One focused, practical asset (guide, template, checklist). You can create it in 1–2 hours, then set it up in MiloTree in ~15 minutes with AI generating your sales page and a coupon.

Proof it works: Rachel promoted a $37 real-estate spreadsheet for four days and made $8,400.

Quick build (copy/paste prompt): "Create a Black Friday digital product for [YOUR NICHE] using at least one purchasing trigger. Include: product name/type, the problem it solves, what's included, regular price, Black Friday price, coupon code, and three sales-page bullets."

Path 3: Already Selling? Launch 3 Tiers of Bundles Offer: Three bundles at ascending price points, using MiloTree's Grow Plan ($25/mo) so you can sell unlimited products. Starter ($17–$27), Best Value ($47–$67), Premium ($97–$147).

Proof it works: Tom ran an 8-day Black Friday sale and made $23,000—his pro tip was adding coaching to the highest tier to raise AOV.

Conversion boosters included in Grow: Unlimited products, unlimited coupon codes, order bumps, and upsells.

Quick build (copy/paste prompt): "Create a three-tier Black Friday bundle for [YOUR NICHE] using at least one purchasing trigger. Include: Tier 1 (1–2 items), Tier 2 (best value), Tier 3 (premium), with what's included and who each is for."

Timing: 4 Days vs. 8 Days (Both Work—Pick Your Pace) * Simple: Black Friday → Cyber Monday (4 days) * Max Revenue: Monday before Thanksgiving → Cyber Monday (8 days)

Promotion checklist:

  • Post more than once per day on multiple channels
  • Share your MiloTree sales links everywhere
  • Email your list daily
  • Use urgency ("Only 48 hours left," "Ends tonight")

Why MiloTree (Fast, Friendly, Built for Momentum) * Free Plan: Sell one digital product, offer one freebie, and add a social media pop-up—AI builds your page; coupons supported. Perfect for Path 1–2. * Grow Plan ($25/mo): Unlimited products, coupons, order bumps, upsells—ideal for Path 3 and bundles.

Your 60-Minute Action Plan 1. Choose your path (Coaching, One Download, or Bundles). 2. Grab the Black Friday AI Prompt Pack to generate offer names, pricing, bullets, and coupons. 3. Set up in MiloTree (free for one product; Grow for bundles). AI drafts your sales page; add your coupon; publish. 4. Promote daily for 4–8 days with urgency CTAs. 5. Over-promote (seriously). The harder you promote, the more sales you'll see.

Show Notes & Resources * MiloTree Free Plan — sell one product + deliver a freebie + add a social pop-up * MiloTree Grow Plan ($25/mo) — unlimited products, coupons, order bumps & upsells * Black Friday AI Prompt Pack — pick your path and spin up your offer copy fast

Final Nudge Black Friday is a "yes-season." People are primed to buy—your only job is to make saying yes easy. Pick a path, plug the prompts into MiloTree, and launch. Let's make this your highest-earning week of the year.

Other Related Blogger Genius Podcast Episodes You'll Enjoy: * The Product Goldmine AI Prompt: The Fastest Way to Find Profitable Digital Product Ideas (and Launch Them Tonight) * Your Vibe Is Costing You Sales: Use This Free AI Prompt to Turn "Meh" Into Money * How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed)

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If you’ve been spinning your wheels creating products that barely sell, this post is your shortcut. Lisa spent 6 months making 9 different digital products and earned under $300. Then she used one AI prompt—what we call the Product Goldmine Prompt—and did $12,000 in 30 days. This post gives you the exact strategy so you can do it too.

The Real Problem Most Creators Miss Most creators choose offers based on gut and passion. Winners pick offers based on buyer psychology—problems people are already paying to solve. That’s what the Product Goldmine Prompt surfaces in minutes.

Show Notes:

  • MiloTree Free Plan
  • Product Goldmine AI Prompt
  • 6 Purchasing Triggers Test
  • Join The Blogger Genius Newsletter
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • YouTube
  • Spotify

The 6 Purchasing Triggers Behind Every Best-Selling Offer After analyzing 1,000+ launches, every profitable product reliably hits at least one of these six triggers:

  • Make money
  • Save money
  • Save time
  • Move toward happiness
  • Move away from pain
  • Raise social status

Here’s the kicker: “Make money” and “Save money” offers can outperform by 400% because they solve expensive problems. That’s why a $297 tax-savings guide can outsell cute $27 planners—same effort, different trigger, bigger profit.

The Product Goldmine Prompt (How It Works) This AI prompt gets you a list of ready-to-buy product ideas in your niche—mapped to triggers, target customers, prices, and hooks—so you’re choosing winners before you build.

What you’ll get when you run it:

  • 20 product ideas in your niche
  • The exact problem each solves
  • Target customer
  • Suggested price point ($27–$497)
  • Which trigger(s) the offer hits (prioritizing Make/Save Money)
  • Why buyers would pay now
  • A one-sentence marketing hook The prompt intentionally avoids oversaturated spaces and focuses on daily frustrations and costly problems—so you’re picking offers with real demand.

👉 Freebie: Download the Product Goldmine Prompt to copy/paste and run in ChatGPT. (Link in the resources below.)

10-Minute Workflow to Your First Profitable Offer 1. Run the prompt with your area of expertise (e.g., “for food bloggers,” “for Etsy sellers,” “for executive assistants,” “for realtors”). 2. Pick 1–2 ideas that hit Make Money or Save Money (bonus if they also Save Time). 3. Validate the value: choose the idea with the clearest, costly problem (e.g., “save $5,000 on taxes,” “book 3 new clients/month,” “cut ad spend by 30%”). 4. Create the MVP (checklist, template pack, swipe files, calculator, short course, workshop replay). Keep it simple. 5. Launch tonight with MiloTree’s free plan (details below).

Launch in Hours with the MiloTree Free Plan (No Website Needed) Once you’ve selected your winner, MiloTree makes selling effortless:

  • Add your product name, price, and description
  • Click Create Sales Page—our AI builds an optimized page highlighting the problem and your solution
  • Share your unique link everywhere (blog, email, socials, DMs)
  • Start selling on the free forever plan:
    • Sell one product
    • Offer one freebie (deliver it automatically)
    • Add a social media pop-up to grow followers No credit card. No complicated tech. Just results.

Your 24-Hour Action Plan * Step 1: Download the Product Goldmine Prompt (free). Run it tonight. * Step 2: Sign up for the MiloTree Free Plan and publish your AI sales page. Test your offer immediately. * Step 3: Share your link on socials, email, bio, and DMs. Iterate fast.

FAQs What if my niche feels “small”? Great. Smaller niches = clearer problems = easier to monetize (and charge premium prices). The prompt favors urgent, costly problems over broad topics.

Can I grow an email list too? Yes. Use your freebie on the MiloTree free plan to collect emails and deliver the lead magnet automatically. Then sell your product to new subscribers.

Do I really need to focus on Make/Save Money? If you want faster sales at higher price points, yes. Those triggers consistently outperform because buyers can quantify the ROI.

Other Related Blogger Genius Podcast Episodes You’ll Enjoy: * This AI Prompt Fixed My Selling Fear and Made Me $3,247 (Copy & Paste) * How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed) * How to Make Your First $100 Online in 1 Hour (No Website or Funnel Required)

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Get MiloTree for free to sell digital products and grow your audience. Sign up here.

Struggling to launch your first digital product? If you’ve got a blog or online audience, selling printables is the simplest way to start earning—without mastering complex tech or spending weeks creating a course. In my latest Blogger Genius Podcast episode with Sherry Smothermon-Short, founder of Printables & More Club, we break down how to get your first printable live in minutes, what sells, and how to turn freebies into tripwire sales.

Show Notes: * MiloTree Free Plan * Printables & More Club * Digital Product Empire AI Prompt (Free Download) * 6 Purchasing Triggers Test * Join The Blogger Genius Newsletterc * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • YouTube
  • Spotify

The Problem You want to monetize your audience, but…

  • You’re short on time and design skills
  • “Making a full course” feels overwhelming
  • You’re unsure what will actually sell

The Simple Solution Start with printables: checklists, planners, activity pages, wall art, party kits—small, useful downloads that solve a specific problem for your audience. Use templates to speed up creation, then launch with a freebie → tripwire funnel to validate and sell quickly.

Why Printables Work Right Now * Low lift, high leverage: Customize a Canva template (fonts, colors, logo) and publish—often in under an hour. * Evergreen sales: Once published, they can sell on autopilot for months or years. * Niche = pricing power: Generic planners might be $3–$7, while niche planners (e.g., Cub Scouts, ADHD students, cosplay) can command $27–$30+.

What Sells: Printable Ideas You Can Launch This Week 1. Niche Planners Social media manager planner, homeschool unit planner, event vendor planner, cosplay build planner. (Niche = higher price.) 2. Checklists & Trackers “Publish a blog post” checklist, budget tracker, habit tracker, kids’ sports gear checklist. 3. Kids’ Activities (Seasonal wins!) Holiday scavenger hunts, coloring pages, word searches, puzzle packs. 4. Party Printables Theme decor + games (e.g., unicorns, secret agent kits), ready to print and assemble. 5. Wall Art Quote prints, nursery sets, bold geometric scripture posters for a younger aesthetic.

Pro tip: Mine your top 3 blog posts and create a hyper-relevant printable for each. Ask: “What’s the reader’s very next step after this post?” Build that as a checklist or mini-planner.

Your 60-Minute Launch Plan (Step-by-Step) 00:00–10:00 — Pick the idea Choose a printable tied to one of your highest-traffic posts (or a pain point you solve).

10:00–40:00 — Customize a Template Grab a Canva template (e.g., from Printables and More Club) and make quick edits: brand fonts/colors, logo, page titles, swap graphics. Keep it simple.

40:00–60:00 — Publish with MiloTree (Free)

  • Create a freebie (e.g., Easter scavenger hunt) to collect emails.
  • Add a tripwire on the thank-you page (e.g., full Easter activity pack).
  • MiloTree hosts/delivers both, and your AI-generated sales page is done for you—free plan available.

Funnel That Converts: Freebie → Tripwire * Lead Magnet (Freebie): One valuable page (checklist, scavenger hunt, mini-planner page). * Tripwire (Paid): Right after signup, offer the bigger, done-for-them pack (e.g., 20-page activity bundle or full planner) at a limited-time price. This works because the freebie pre-qualifies intent—buyers already want more of the same.

Tools & Tactics That Make It Easy * Templates in Canva: Perfect for non-designers; update in minutes. * MiloTree Free Plan: + Spin up AI-generated sales and opt-in pages + Deliver freebies automatically + Add social pop-ups to grow followers + Set up tripwires without extra tools (all on the free plan) * Optional Digital Planning: Many customers still print PDFs, but some use GoodNotes on iPad; simple PDFs work great.

Pricing Hints * Starters: $5–$9 for checklists/trackers * Bundles/Activity Packs: $9–$19 * Niche Planners: $27–$30+ (specific beats generic)

Quick Start Checklist * Pick 1 printable tied to a top post * Customize a Canva template (fonts, colors, logo) * Upload to MiloTree (Free) as a paid product * Create a matching freebie to grow your list * Add a tripwire offer on the thank-you page * Promote the opt-in link in your post + sidebar + social bios * Iterate weekly (new seasonal or niche variation)

Final Takeaway You don’t need a huge course to monetize—you need one helpful printable aligned to a real problem your audience has. Use a template, ship a freebie today, add a small paid upgrade, and let MiloTree handle the delivery and sales page for you. Rinse and repeat, especially for seasonal content. Your first $7 sale is the hardest; the rest compound.

Other Posts You’ll Love * 🎧 This AI Prompt Fixed My Selling Fear and Made Me $3,247 (Copy & Paste) * How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed) * 🎧 How to Create and Sell Your First Digital Product in 7 Days (Free AI Prompts + Step-by-Step Plan)

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If you’re tired of chasing one-off ebook/course sales and want income that stacks every month, a low-key membership is the fastest, simplest path—built with tools you already use (Zoom + Facebook/WhatsApp + your email service).

In my latest Blogger Genius episode, I break down the exact approach (plus 2 copy-and-paste AI prompts) to design, launch, and grow a membership that compounds without burning you out.

Show Notes:

  • MiloTree Free Plan
  • Low-Key Membership Prompt Pack
  • Digital Product Ladder AI Prompt (Free Download)
  • 6 Purchasing Triggers Test
  • Join The Blogger Genius Newsletter
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • YouTube
  • Spotify

TL;DR (Problem → Solution) Problem: One-off product sales force you to keep launching and promoting to make money and for many people that is hard. Solution: A low-key membership: 2 Zoom sessions/month + lightweight community + simple emails. That’s it. Recurring payments keep coming in—even when you’re not launching.

Why “Low-Key Memberships” Win in 2025 * Recurring revenue > one-offs: Each new member adds to your baseline. * Members stay for community, not modules: Overstuffed content = churn. Connection and momentum = retention. * Zero tech headaches: Use platforms people already check daily (FB/WhatsApp) and Zoom they already know.

Real-world results shared in the episode:

  • Weight-loss creator: $300/mo → $2,800/mo with Zoom + private FB group.
  • Anxiety coach: $4,100/mo with WhatsApp + biweekly calls.

Your Starter Stack (Keep It Simple) * Delivery: 2 Zoom sessions/month (Teaching + Q&A). * Community: Facebook Group or WhatsApp for quick wins + peer support. * Communication: Your existing email service provider (Mailchimp, MailerLite, Flodesk, ConvertKit). * Payments & pages: MiloTree—AI sales pages, Stripe checkout, recurring billing. Start free to grow your list; upgrade when you’re ready to accept membership payments.

7-Day Launch Plan (No Pre-Recorded Library) Day 1: Pick your promise (one painful problem you’ll help members solve monthly). Day 2: Post your interest waitlist with a freebie (see below). Day 3: Price: $27–$97/mo. Add a 10× annual option (e.g., $47/mo or $470/yr). Day 4: Create an outline for your first month’s sessions. Day 5: Open your MiloTree membership (AI sales page + Stripe billing). Day 6: DM warm leads (from FB groups/WhatsApp/LinkedIn) with your waitlist link. Day 7: Host a founders’ kickoff (set expectations, celebrate early wins).

Pro tip: Build with your members. Teach what they ask for next. That “fluid plan” keeps content laser-relevant and retention high.

Copy-and-Paste AI Prompts (Use These to Build It Fast) Prompt #1 — Design your membership “Design a low-key membership for my expertise in [YOUR NICHE]. I want something simple that builds community using free platforms people already know. First, validate my niche using these six purchasing triggers: makes money, saves money, saves time, moves toward happiness, moves away from pain, raises social status (explain which apply). Then create a concept that: meets twice monthly (1 teaching call, 1 Q&A via Zoom); uses Facebook Groups/Discord/WhatsApp for interaction; uses email for schedules/recordings/updates; focuses on implementation (not info overload); builds naturally without tons of pre-created content; develops a supportive community; and is priced $27–$97/mo. Finally, give me the name, core promise, monthly structure, and an engagement + referral strategy.”

Prompt #2 — Find your first members “I’m launching the [MEMBERSHIP NAME] from the previous prompt. Give me the 10 best places to attract ideal members with specific strategies. Include communities, social platforms, networking, and partnerships. For each, show how to introduce my offer naturally (not salesy), what value to lead with, and how to start DMs that convert. Also give me 5 content ideas that demonstrate expertise and nudge people toward ongoing support.”

Pricing & Positioning (Simple Rules) * Start $27–$97/mo; add a 10× annual plan to boost cash flow and commitment. * Promise one result per month (not a giant library). * Sell outcomes: “From stuck to consistent posting,” “From chaos to meal-prep routine,” “From anxiety spiral to daily calm.”

Retention Playbook (Why Members Stay) 1. Two predictable touchpoints (Teaching + Q&A). 2. Community micro-wins (weekly check-ins, share wins, peer feedback). 3. Fluid curriculum (teach what members ask for next).

Use MiloTree to Power It (Free → Paid, Without Friction) * Start free: Use MiloTree Free Plan to build your list fast—create an AI-generated opt-in page for your freebie, store the file, and deliver it automatically. * When ready to charge: Upgrade to accept recurring membership payments—MiloTree auto-generates your sales page with AI and runs Stripe billing for you. Set monthly + annual prices in minutes.

Freebie to Kickstart Signups Offer something your ideal member can use this week, e.g.:

  • “7-Day Kickstart Calendar”
  • “Swipe Files: Posts/Emails/Templates”
  • “Quick-Wins Checklist”

My freebie: Low-Key Membership AI Prompt Pack—the exact prompts above, ready to paste and launch. (Grab it below.)

Show Notes / Resources * MiloTree Free Plan – start building your email list and delivering freebies today. * Low-Key Membership AI Prompt Pack (Free) – copy, paste, launch. * Set Up Your Membership in MiloTree – add your name, price (monthly + annual), and let AI build your page; Stripe handles recurring payments.

FAQ Do I need a content library before launch? No. Teach live, capture recordings, and let member questions shape the roadmap. That’s what keeps it relevant and light for you.

Which platform for community? Pick where your audience already is (FB Group, Instagram, Discord, WhatsApp, Slack, etc.). Lower friction = higher engagement.

How soon can I hit $1K/month? Many creators reach their first $1K within ~90 days using this simple stack and outreach. Your mileage varies—but the model compounds.

Call to Action 👉 Grab the Low-Key Membership AI Prompt Pack (Free), set up your MiloTree Free Plan to collect emails + deliver the freebie, and when you’re ready, turn on recurring payments with MiloTree to start your membership—no new tech, no overwhelm. Your $1K/month baseline can start this week.

Other Related Blogger Genius Podcast Episodes You’ll Enjoy: * This AI Prompt Fixed My Selling Fear and Made Me $3,247 (Copy & Paste) * How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed) * How to Make Your First $100 Online in 1 Hour (No Website or Funnel Required)

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Watch on YouTube here: https://youtu.be/j4eaNgNz3yw?si=7is17YCNNiMMx2Mw

If you’ve created a guide, checklist, or mini-course—but you’re not promoting it because you’re thinking “Who am I to sell this?”—you’re not alone.

The real blocker usually isn’t your product; it’s confidence and not knowing what to say or where to say it. In this post, I’ll show you two quick AI prompts that flip that script and give you the exact words and plan to promote—plus how to publish a ready-to-buy sales page with MiloTree’s Free Plan in minutes (no website needed).

Show Notes:

  • MiloTree
  • Confidence and Promotion AI Prompt Pack (Free Download)
  • Digital Product Ladder AI Prompt (Free Download)
  • 6 Purchasing Triggers Test
  • Join The Blogger Genius Newsletter
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • YouTube
  • Spotify

The Real Problem: “Who am I to sell this?” Most creators stall after hitting “publish” because they’re afraid to promote. The result? Crickets—not because the product is bad, but because no one heard about it enough times to buy. The fix is a mindset + messaging shift you can trigger with AI in under a minute.

The 60-Second Fix: Copy/Paste These 2 Prompts Prompt #1 — Confidence & Language Paste this into your AI tool:

Act as my business coach and mindset mentor. I’ve created a digital product about [TOPIC] but I feel nervous promoting it. Remind me why my experience has value, explain how selling helps people, write me a confident script for talking about my product, and give me 5 places to share it today. Be encouraging but honest.

This gives you: a quick reframe, a confidence boost, and a short script you can actually use in DMs, posts, and conversations.

Prompt #2 — Distribution Plan (What to Post & Where) I’m ready to promote with confidence. Give me 10 places to share my product today with exact words for each platform (helpful, not salesy). Include social media, email ideas, and networking conversation starters. Also give me a simple 7-day promotion schedule.

This turns “random posting” into a repeatable weekly cadence that compounds—how you go from your first $100 to your first $1,000.

Make Buying Frictionless: Use MiloTree (Free Plan) Confidence is great—but people still need a place to buy. Here’s the fast path with MiloTree:

  1. Set up your product in MiloTree → choose Digital Download.
  2. Name, price, and upload your PDF or file (e.g., “Time Management for Busy Moms” at $27).
  3. Click Create Sales Page → MiloTree’s AI writes your sales copy for you.
  4. Get one shareable link you can paste everywhere (social, email, DMs).
  5. Payments go to you via Stripe; MiloTree auto-delivers the file to customers.

Why creators love this workflow

  • No website or tech stack required
  • AI-written sales page (goodbye blank page)
  • Auto-delivery + instant payments
  • Share one link everywhere and focus on consistent promotion

👉 Try the MiloTree Free Plan: set up a product, offer unlimited freebies to grow your list, and share your sales link in under 5 minutes.

15-Minute Launch Plan (Do This Today) Minute 0–2: Run Prompt #1 → copy your confidence script. Minute 2–5: Run Prompt #2 → copy the 7-day schedule + 3 platform scripts. Minute 5–12: In MiloTree, create your Digital Download, let AI write your sales page, connect Stripe. Minute 12–15: Publish and share your one link in 3 places (Stories, an email P.S., and 5 warm DMs).

Copy-Ready Snippets (Steal These) * DM Intro: “Hey! I made a quick [result]-focused guide that helps with [pain]. No pressure, but it might save you [time/money]. Want the link?” * Story CTA: “I turned my process into a simple download. If [outcome] would help, grab it here. I’m answering Qs today!” * Email P.S.: “P.S. I just released a 1-hour solution for [problem]. Here’s the link if that’s on your list this week.”

(Use your Prompt #1 script to personalize these.)

Show Notes & Freebies * Confidence & Promotion AI Prompt Pack (Free): Get both prompts from this post—copy/paste and go. * MiloTree Free Plan: Sell a digital product, deliver freebies, and grow your list—no website required. * Next Step: Watch the Digital Product Ladder training to map offers that scale to $10K/month. * Coming Up: Turn one sale into two with a simple AI prompt (order-bump strategy).

Other Related Blogger Genius Podcast Episodes You’ll Enjoy:

  • How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed)
  • How to Make Your First $100 Online in 1 Hour (No Website or Funnel Required)
  • How to Start Selling Digital Products with No Audience (Yes, It’s Totally Possible!)

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If your traffic fell off a cliff after recent Google updates and AI answers, you’re not alone—especially if you’re a recipe, YMYL (Your Money or Your Life), or niche blogger who used to win with long posts and ads. But SEO isn’t dead—it’s evolved.

In my latest Blogger Genius Podcast episode, I'm talk to SEO strategist, Steven Schneider, who breaks down exactly how creators can still win in 2025: build visible authority, earn strategic backlinks, improve UX, and shift revenue toward newsletters and products.

Show Notes:

  • MiloTree Free Plan
  • Steven Schneider
  • 6 Purchasing Triggers Test
  • Join The Blogger Genius Newsletter
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • YouTube
  • Spotify

The Problem Creators Are Facing in 2025 * AI is answering queries and compressing clicks—brutal for “quick-answer” niches like recipes. * Google is rewarding authority (E-E-A-T) and punishing thin UX (endless scroll, intrusive ads, fluff). * Old playbooks (publish more posts, stuff in keywords, hope for ad RPM) don’t move the needle.

Solution in a sentence: Treat search like a brand + authority channel, not a traffic lottery. Build proof of expertise on every page, earn real mentions/links, and turn all attention into owned audiences and product revenue.

What’s Working Now (According to Steven) 1) Authority > everything Add clear E-E-A-T signals on every post and key page (not just your About page):

  • Real author byline + headshot
  • 2–3 credential links (culinary school, certifications, LinkedIn)
  • Awards/press mentions (linked)
  • Concise author bio block on each post This helps Google and readers trust that a human expert wrote it.

2) Backlinks with intent (no spray-and-pray) * Guest on podcasts (links in show notes = high-quality, relevant). * Offer expert quotes to other bloggers/journalists; pitch quick 2–3 sentence tips they can drop in with a link. * Vary anchor text (brand, URL, topical phrases) and use reciprocal links sparingly. * Paying for “time” vs “links” is a gray area—be selective and ethical.

3) UX that respects the reader * Stop the 4,000-word detours; give the answer fast and add optional depth. * Keep one H1 per page, logical H2/H3s, strong internal linking, and basic schema hygiene. * Recipes/how-to: lead with the steps; put the story below.

4) BOFU content (not just top-of-funnel) Steven’s agency prioritizes bottom-of-funnel, high-intent topics that convert to leads or sales—because SEO must tie to revenue.

5) Newsletter > ad RPM Clicks are down, but email still converts. Build a free newsletter, nurture weekly, and sell your own offers (ebooks, mini-courses, templates, memberships).

7-Step Action Plan (Do this in the next 14 days) 1. Add E-E-A-T blocks site-wide Byline, headshot, 2–3 credential links, “Reviewed by” where relevant. 2. Fix on-page structure One H1, clean headings, scannable sections, strong internal links among related posts. 3. Create one “wow” asset (lead magnet or calculator) Examples: * Gluten-free flour swap chart (instant, high-value) * Meal-prep planner (fillable PDF) * ROI/Cost calculator (tools get links + emails) 4. Pitch 10 podcasts in your niche Offer 3 topic angles, a short bio, and a value-packed outline; request a site link in show notes. 5. Run a “quote outreach” sprint Identify 25 relevant posts; email the author a ready-to-paste 2–3 sentence expert tip + your preferred link target (vary anchors). 6. Publish 3 BOFU posts Bottom-of-funnel queries aligned to your product (e.g., “Meal-prep templates,” “Gluten-free baking guide PDF,” “One-hour blogging audit”). 7. Launch or revive your newsletter Weekly format: 1 tip, 1 tool, 1 template. Soft-pitch your product/freebie in each send.

Make This Easy (and Free) with MiloTree With the MiloTree Free Plan, you can:

  • Sell one digital product (ebook, template, workshop replay)
  • Offer a freebie/lead magnet with automatic delivery
  • Add a social pop-up to grow followers while you sleep
  • Spin up AI-generated pages (sales + opt-in) in minutes

👉 Start free: set up your product or freebie and start collecting subscribers + sales today. (No tech headaches, no credit card required.)

FAQ (Quick Answers) Is there a way to “write for AI” specifically? Not really. Write for humans with clear structure, show expertise, and earn authority; that is what LLMs and Google both surface.

Should I pay for links? It’s a gray area; focus on earning links via value (podcasts, tools, quotes). If compensation is about someone’s time to implement, be selective and ethical.

What on-page items still matter? Single H1, logical headings, internal links, page speed, helpful schema. Meta descriptions are less critical but still fine to include.

Your Next 2 Moves (Start Today) 1. Spin up a freebie in MiloTree (cheat sheet, planner, or calculator) and add it site-wide. 2. Pitch one podcast + send one expert quote email before you log off today.

You’ve got this. The new game rewards real expertise, useful assets, and owned audiences—and that’s a much more resilient business.

Other Related Blogger Genius Podcast Episodes You’ll Enjoy: * How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed) * This $100/Sale Hack Changed Everything (Digital Product Secret) * How to Create and Sell Your First Digital Product in 7 Days (Free AI Prompts + Step-by-Step Plan)

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If you’re a coach, blogger, or online entrepreneur struggling to make consistent income from your digital products, you’re not alone.

Most creators try to sell one digital product and fail because they’re missing a crucial piece of the puzzle: a systematic approach that transforms low-paying customers into high-value clients.

In my latest episode of The Blogger Genius Podcast, I revealed the exact AI-powered system that successful creators use to build $10,000+ monthly businesses. This isn’t theory—it’s the proven strategy that MiloTree users like Sarah have used to grow from 200 email subscribers to $11,000 monthly revenue in just six months.

In this post, we’ll unpack how to create a digital product ladder, use AI to build your entire system, and leverage MiloTree to handle all the tech without the headache.

Show Notes:

  • MiloTree Free Plan
  • Digital Product Ladder AI Prompt (Free Download)
  • 6 Purchasing Triggers Test
  • Join The Blogger Genius Newsletter
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • YouTube
  • Spotify

Why Most Digital Product Creators Fail (And How to Avoid Their Mistakes) The biggest mistake creators make is building products they’re passionate about instead of solving problems people actually pay to solve. Before you create anything, your digital product idea must pass what I call the “Purchasing Triggers Test.”

Your product needs to do at least two of these six things:

  1. Make someone money
  2. Save them money
  3. Save them time
  4. Move them toward happiness
  5. Move them away from pain
  6. Raise their social status

If your idea doesn’t hit at least two triggers, don’t build it. You’ll waste months creating something nobody wants to buy.

Let’s test this with a real example: “Time Management for Busy Moms”

  • ✅ Save them time? Absolutely
  • ✅ Move them toward happiness? Yes (less stress, more family time)
  • ✅ Move them away from pain? Yes (overwhelm and guilt)

This passes with flying colors because it hits three triggers.

The Digital Product Ladder System That Creates $10K Months Here’s what successful creators understand that others don’t: instead of selling one product, they build a digital product ladder. This system starts with a free valuable resource and guides customers through increasingly valuable solutions at higher price points.

The magic happens when someone who downloads your free guide eventually becomes a $2,000 mastermind member. That’s how you reach $10,000 monthly revenue—not by selling a million $10 products.

The 6-Step Digital Product Ladder Framework Step 1: Free Valuable Resource (Freebie)

  • Solves one specific problem
  • Delivers a quick, tangible win
  • Gets people on your email list

Step 2: Tripwire Product ($7-$27)

  • Small purchase on your thank-you page
  • Naturally follows from the freebie
  • Turns subscribers into buyers

Step 3: Product Bundle ($47-$97)

  • Combines multiple resources
  • Provides comprehensive results
  • Higher perceived value

Step 4: Mini Course or Coaching Package ($197-$497)

  • Structured learning experience
  • Leads customers toward membership
  • More hands-on support

Step 5: Monthly Membership ($27-$97/month)

  • Ongoing support and community
  • Recurring revenue stream
  • Builds long-term relationships

Step 6: Premium Mastermind ($997-$2,997)

  • High-touch program
  • For serious implementers
  • Your highest revenue generator

The AI Prompt That Builds Your Entire Business Model in 30 Seconds Here’s the game-changing AI prompt that creates your complete digital product ladder system. Simply go to ChatGPT (the free version works fine) and enter this prompt with your specific details:

“I want to create a complete digital product ladder for [YOUR NICHE/TOPIC]. Help me design a six-step customer journey that transforms a free subscriber into a high-value customer.

Step 1: Create a valuable freebie that solves one specific pain point and delivers a quick, tangible win.

Step 2: Design a tripwire product that’s something small I can sell on the thank-you page after someone joins my list. This product should naturally follow from the freebie and provide deeper value.

Step 3: Develop a product bundle that combines multiple resources for comprehensive results.

Step 4: Structure a mini course or coaching package that ultimately leads customers into joining my membership.

Step 5: Design a monthly membership that provides ongoing support and community.

Step 6: Create a premium mastermind or high-touch program for serious implementers.

For each step, provide the product concept, main benefits, suggested price, and how it connects to the next level.”

How MiloTree Eliminates the Tech Overwhelm The biggest obstacle most creators face isn’t knowing what to create—it’s the technical setup. How do you actually build all this without getting overwhelmed by complicated tech?

This is where MiloTree becomes your secret weapon. You can set up each step of your ladder—from your freebie to your mastermind membership—right inside MiloTree without needing a website or expensive tech tools.

Why MiloTree is Perfect for Digital Product Ladders: 1. AI-Powered Sales Pages MiloTree’s AI writes your sales pages for you. You use AI to create the products, then use AI to sell them. It’s like having a sales team working 24/7 to move customers up your ladder.

  1. Hassle-Free Setup

  2. Set up products in under 5 minutes

  3. No tech skills required
  4. AI tools handle the heavy lifting

  5. Complete Delivery System MiloTree handles the delivery of your digital downloads directly to your customers. No complicated email sequences or third-party integrations needed.

  6. Start for Free With MiloTree’s Free Plan, you can:

  7. Sell one digital product

  8. Offer one freebie
  9. Add one social media pop-up to your site

  10. With the MiloTree Grow Plan

  11. Sell digital products

  12. Offer unlimited freebies
  13. Grow your email list
  14. Build customer relationships
  15. Scale with affordable plans

Your Action Plan: Start Building Your Digital Product Ladder Today Ready to transform your online business? Here’s exactly what to do:

Step 1: Test Your Idea Use the six purchasing triggers test. If your idea doesn’t hit at least two triggers, pick a different problem to solve.

Step 2: Use the AI Prompt Copy the complete digital product ladder AI prompt and run it through ChatGPT with your specific niche details.

Step 3: Start with Your Freebie Don’t try to build everything at once. Start with step one—your valuable freebie that gets people on your email list.

Step 4: Set Up Your Tech Stack Sign up for MiloTree’s Free Plan and create your opt-in page. You can have your freebie live and collecting emails within the hour.

Step 5: Build Systematically Once your freebie is working, add your tripwire product, then your bundle, and so on. Build your ladder one step at a time.

Free Resources to Get You Started 🎯 Sign up for MiloTree’s Free Plan – Start building your digital product ladder today with AI-powered tools and zero tech headache.

📝 Download the Complete Digital Product Ladder AI Prompt – Get the exact prompt used in this post to build your six-step customer journey.

✅ Take the 6 Purchasing Triggers Test– Validate your product idea before you build it.

Other Related Blogger Genius Podcast Episodes You’ll Enjoy:

  • How to Simplify Your Sales Funnel: Meet MiloTree
  • The Rise of Personality-Driven Content: How to Stand Out Online
  • Why Freebies Are the Secret Sauce to Email List Success

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If you sell digital products, you’ve probably asked: “How do I increase revenue without adding more work?” Good news—there’s a simple, ethical, customer‑friendly tactic that top creators use every day:

Order bumps.

In this post, I’ll show you what an order bump is, why it reliably grows your average order value (AOV), real examples that convert, and a copy‑paste prompt to brainstorm your own in minutes. I’ll also share how to set this up with MiloTree (including what you can do on the Free Plan), so you can start today.

What’s an Order Bump? Think “add fries to your burger.”

An order bump is a small, complementary offer shown right on the checkout page—purchased with a single checkbox click.

Why it works * Zero extra friction: Buyer is already in buying mode. * Clear added value: The bump makes the main product easier, faster, or better. * Low price point: Sweet spot is usually $5–$15.

With MiloTree, the bump appears as a simple checkbox on your Stripe checkout. Your customer selects it, and boom—both items are purchased in one click. No extra pages. No confusion.

Real creators using MiloTree report 30–40%+ of buyers taking the bump—turning a $27 sale into $33–$38 in seconds.

Show Notes: * MiloTree * FREEBIE: 10 Awesome Digital Products You Can Launch This Week * FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet * FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

How to Brainstorm Your Order Bump (Copy‑Paste Prompt) Open ChatGPT (free version is fine) and paste:

You’re an expert digital product strategist. I want to sell one main product and one smaller related product as an order bump. My niche is: [insert niche] My audience’s biggest problem is: [insert problem] Give me 5 ideas for the main product and, for each one, a smaller related digital product that can be offered as an order bump.

In minutes, you’ll have pairs you can sell individually and together.

Pro tip: If your solution is good, people don’t care about fancy design. You can draft the whole bump in a simple Google Doc.

Pricing & Positioning: Quick Guidelines * Keep it bite‑sized: A quick win your buyer can use today. * Price for impulse: Aim for $5–$15. * Complete the win: Ask, “What would make the main product easier/faster?” That’s your bump.

Step‑by‑Step: Set It Up in MiloTree 1. Create your main product (Google Doc → PDF works great). 2. Create your bump product (short checklist, template pack, scripts, flashcards, etc.). 3. Connect Stripe in MiloTree. 4. Add the order bump to the main product’s checkout (it appears as a checkbox). 5. Test your flow and publish.

What can you do on the MiloTree Free Plan? * Sell 1 product for free and offer 1 freebie to grow your list. * Perfect for getting your first product live fast and validating demand.

Note: Because an order bump sells a second product, bumps require a paid MiloTree plan. Plans start affordably, and many creators earn back the cost (and more) just from the bump uplift. When you’re ready to add bumps (and unlimited products), upgrade and flip the switch.

When Not to Use a Bump * If it’s unrelated or bloats the purchase. * If the price is too high for an impulse add‑on. * If it introduces new tools/tech that slow the buyer down.

Keep it tight, relevant, and helpful.

Final Thought Order bumps turn the sale you’re already making into a bigger win for your customer and more revenue for you—without more content, hustle, or tech.

What’s your main + bump combo? Drop it in the comments and I’ll help you refine it.

Want help getting this live—fast? Spin up your first product + one freebie on the MiloTree Free Plan today. When you’re ready to add the order bump checkbox, upgrade and watch your AOV climb.

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Watch the YouTube video here to see the step-by-step instructions.

If you think you have no idea for a digital product, I promise you do — you’re just too close to your own skills to see them. The things that feel normal to you could be worth $10, $20, or even $100 to someone else.

In this post, you’ll learn how to create and sell your first digital product in just one week — without an online store, without complicated tools, and without spending a cent.

We’ll use four free AI prompts to help you:

  • Find your best-selling product idea
  • Build it in minutes
  • Set up a sales page instantly
  • Promote it without feeling pushy

And the best part? You can do all of this using MiloTree’s Free Plan, which lets you sell a digital download, offer freebies, and grow your social media followers — all for free.

Show Notes: * MiloTree * FREEBIE: 4 Prompts to Find Your First Product That Is Already in You * FREEBIE: 10 Awesome Digital Products You Can Launch This Week * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group * Nadalie Bardo from Your Pin Coach

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why Digital Products Are the Easiest Way to Make Money Online Digital products are perfect for creators, bloggers, and entrepreneurs because:

  • They cost nothing to create — no inventory, shipping, or overhead.
  • They can sell forever — you make it once and sell it 24/7.
  • They position you as an expert — people pay for your knowledge.

With the right process, you can go from idea to first Stripe notification in one week.

Step 1: Discover Your Hidden Product Idea Open ChatGPT (free version works) and paste in this:

Prompt #1 Act as a business idea coach. I want to start selling digital products with no money. Here’s my job, my hobbies, and my life experience: [insert yours]. Give me five simple digital product or service ideas I can start this week for free. I’d like ideas that make people money, save them money, save them time, move them toward happiness, move them away from pain, and/or raise their social status.

These are your six buying triggers — the psychological reasons people buy. ChatGPT will connect skills you take for granted with problems people will happily pay you to solve.

Step 2: Choose the Easiest, Fastest Product to Make From ChatGPT’s list, pick something you can create quickly that solves one small but painful problem. If you’re unsure, ask ChatGPT to pick the simplest idea with the most customer appeal.

Step 3: Create Your Product in Under 10 Minutes Use this second prompt:

Prompt #2 Write me a short, high-value checklist or guide that solves [insert problem] in under 10 minutes.

Copy the results into:

  • Google Docs → edit → save as PDF, or
  • Canva → choose a free guide template → paste → customize → download as PDF.

Step 4: Get Over the Fear of Selling Nervous about putting your product out there? Try this:

Prompt #3 Act as my business coach. I’m feeling nervous about selling my product. Write me a short pep talk about why my product is valuable and how sharing it will help people.

Read it before you post — it works like a confidence switch.

Step 5: Set Up Your Sales Page (Free & Fast) Go to MiloTree.com and sign up for the free plan. Now you can:

  1. Click Digital Download in your dashboard.
  2. Name your product, set a price (e.g., $14), and write a short description.
  3. Upload your PDF.
  4. Click Create Sales Page — MiloTree’s AI writes it for you.
  5. Customize text, colors, and images.
  6. Connect your Stripe account for instant payments.

MiloTree even delivers your product automatically after purchase.

Step 6: Promote Without Feeling Pushy Here’s the final prompt:

Prompt #4 Act as a social media marketing expert. Give me five short, engaging post ideas to promote this product without sounding pushy, the top 10 places to share it, and a quick pep talk on why consistent promotion is essential.

Remember: you’re not begging for sales — you’re solving problems.

7-Day Plan to Your First Sale * Day 1: Use Prompt #1 to brainstorm ideas * Day 2: Pick your simplest, most promising idea * Day 3: Use Prompt #2 to create your product * Day 4: Format it in Google Docs or Canva * Day 5: Use Prompt #3, upload to MiloTree, set up sales page * Day 6: Use Prompt #4 for marketing ideas * Day 7: Share your link everywhere — even in DMs and texts

Final Thoughts The only thing standing between you and your first $100 online is starting. Your skills are more valuable than you think — and someone out there is ready to pay for them.

👉 Sign up for MiloTree’s Free Plan and grab these four AI prompts to start today.

Other Episodes You Might Like: * How to Create and Sell Your First Digital Product with No Website or Funnel * How to Launch Your First Digital Product By Tomorrow (Using Just 2 AI Prompts!) * The 5 Most Lucrative Niches for Selling Digital Products in 2025

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To see exactly what I'm doing, please watch the YouTube video for the episode here. If you’ve ever said, “I want to make money online, but I don’t know where to start,” this post is for you.

You don’t need a website, complicated funnel, or tech skills to launch your first digital product and make your first $100 online. In fact, all you need is one idea, one Google Doc, and one link.

In my latest episode of The Blogger Genius Podcast, I walk you through a step-by-step system to go from “no product” to “product sold”—using free tools like Google Docs, ChatGPT, and MiloTree’s free plan. 💥

Let’s break it down.

Show Notes: * MiloTree * FREEBIE: 2 AI Prompts to Make Your First $100 Fast * FREEBIE: 10 Awesome Digital Products You Can Launch This Week * FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet * FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

The Fastest Way to Launch a Digital Product (Even If You’re Not “Techy”) Most people get stuck before they even start.

They worry about branding, design, websites, funnels... when really, your only goal should be to get a product in front of buyers and test what works. This is about speed and momentum.

Here’s how to do it in under an hour:

🧠 Step 1: Use AI to Find Your Profitable Product Idea Use this AI prompt (which you can download for free here):

“You are one of the top digital product creators and online business strategists in the world. You deeply understand what makes people buy and how to deliver high value offers fast. My area of expertise is [insert yours]. What are 10 problems people struggle with in this area?”

You don't need to be a guru—just someone a few steps ahead. Think meal planning, budgeting, decluttering, productivity, parenting… whatever you’ve figured out that others want help with.

Still not sure which problem to pick? Ask ChatGPT to refine the list. Then pick one.

📄 Step 2: Create a Simple Product in a Google Doc Next, prompt ChatGPT:

“Write me a short high value checklist or guide that solves this problem in under 10 minutes.”

Paste that into a Google Doc, give it a quick edit, save it as a PDF, and boom—you have a product.

This isn’t about making it perfect. This is about making it fast and helpful. Think of it as your “B-minus” product—the one that gets you paid.

💸 Step 3: Sell It with No Website or Funnel Head to MiloTree and sign up for our free plan. Here’s what you’ll do:

  1. In your dashboard, click Digital Download.
  2. Name your product, set a price (e.g., $17), and write a short description.
  3. Upload your PDF.
  4. Click “Create Sales Page”—MiloTree’s AI writes it for you!
  5. Connect your Stripe account to accept payments.
  6. Done. You now have a sales page and payment system—ready to go.

We even deliver your PDF to buyers automatically. Zero tech drama. Zero stress.

📣 Step 4: Share Your Link Everywhere This is where most creators give up.

They post once on social media and wonder why they’re not making sales. The truth? Most people need to see your product 5–7 times before they buy.

Here’s where to promote your sales page:

  • Facebook groups where your audience hangs out
  • Reddit threads discussing your topic
  • Pinterest pins linking directly to your sales page
  • Your Instagram bio
  • Your email signature
  • DMs to friends or followers who might benefit

Be scrappy. This is how your first $17 turns into $100, then $1,000.

🧠 What Do I Say to Get Sales? Don’t overthink it. Try something simple like:

“Hey, I created this $17 guide to help with [this problem]. It’s short, easy, and it works. Want the link?”

Test different messages. See what gets replies. This is how you build your marketing muscle.

🚀 The Mindset That Makes It All Work Perfection is a trap. Done is better than perfect.

A B-minus product can still solve a real problem—and that’s what people pay for. You can always improve later.

The magic happens when you’re willing to ship fast, collect feedback, and iterate.

Your 6-Step Product Launch Plan (Free + Easy) 1. Use our free AI prompt to brainstorm your product. 2. Build your digital product in a Google Doc. 3. Save it as a PDF. 4. Upload it to MiloTree using our free plan. 5. Auto-generate your sales page. 6. Share your link far and wide.

This is how you go from idea → income, without tech headaches.

🎁 Bonus: Freebie to Jumpstart Your First Product 👉 Download our free AI prompts to brainstorm your digital product idea in minutes. Use it in ChatGPT and you’ll be amazed at how fast you can get started.

Final Thoughts Making money online doesn't require perfection. It requires action.

With MiloTree’s free plan, you can:

  • Create and sell your digital product
  • Deliver it automatically
  • Collect payments with Stripe
  • Share your sales page anywhere

All in under an hour.

Ready to launch? Start now with MiloTree for free. Your future business (and bank account) will thank you.

Other Posts You’ll Love

  • 🎧 The 5 Most Lucrative Niches for Selling Digital Products in 2025
  • 🎧 How I Made $8,395 Selling Digital Products (With ZERO Audience)
  • 🎧 How I Got 500 Email Subscribers in 30 Days!
  • 🎧 Write and Sell Your Ebook in Under 24 Hours (Most Do It in 3)

Let me know in the comments what you’re going to launch first — I’d love to give you feedback!

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If you’re an online entrepreneur, blogger, or coach trying to grow your email list or sell your products, you might feel stuck chasing Instagram trends and getting nowhere. What if there was a better, more sustainable way to drive traffic, collect leads, and make sales—on autopilot?

💡 Enter Pinterest—the most overlooked platform for organic growth.

In the latest episode of The Blogger Genius Podcast, I spoke with Nadalie Bardo, aka Your Pin Coach, who shared why Pinterest is a game-changer for creators who want to grow their business without dancing on Reels or fighting algorithm changes.

Here’s what we uncovered—and how you can use Pinterest to grow your list, sell digital products, and make money starting now.

🎯 Pinterest Isn’t Social Media—It’s a Search Engine Unlike Instagram or TikTok, Pinterest is a visual search engine. That means content you create today can continue bringing you traffic and leads months or even years from now.

“Pinterest is the slow burn that keeps burning,” says Nadalie. “It brings in long-term results without the need to post daily.”

Instead of relying on fleeting posts that disappear from feeds, you’re building an evergreen traffic machine.

🚀 Step 1: Grow Your Email List with Pinterest The smartest way to use Pinterest? To grow your list with a lead magnet or freebie.

👋 Don’t have a freebie yet? With MiloTree’s Free Plan, you can create an opt-in page in under 5 minutes, upload your freebie, and start collecting email addresses immediately—no tech skills required.

Nadalie recommends starting with 10 links—these could be blog posts, opt-in pages, sales pages, podcast episodes, or YouTube videos. Then:

  1. Find 3–5 Keywords relevant to your niche using Pinterest Trends or the search bar.
  2. Create 5 Pin Templates (Canva is perfect for this).
  3. Design 5 Pins per Link using those templates.
  4. Schedule 1 Pin per Day to start.

This strategy gives you 50 days of content—without burnout.

📅 Tap Into Pinterest Seasonality for Fast Results Pinterest is a seasonal platform. If you can tap into trends—like summer vacations, back-to-school, or holiday gift guides—you’ll accelerate your growth.

Example: If you’re a gut health coach, try pins like:

  • “How to Navigate Summer BBQs with IBS”
  • “5 Gut-Friendly Holiday Recipes”
  • “What to Pack for a Bloat-Free Beach Trip”

Seasonal content works because it aligns with what your audience is already searching for right now.

🤖 How to Use AI the Right Way (and Avoid Common Mistakes) AI tools like ChatGPT can support your Pinterest strategy—but don’t rely on them for everything.

Use ChatGPT to:

  • Write pin titles and descriptions (after you identify your keywords)
  • Brainstorm use cases for your products (e.g., a bracelet as a bridal shower gift)
  • Expand your audience by matching your niche with trending interests like nail art or summer hairstyles

Avoid using ChatGPT to:

  • Do keyword research (Pinterest has its own data)
  • Generate AI-written content that misleads users (Pinterest is cracking down on this)

💸 Can You Link a Pin Directly to a Product and Make Sales? Yes—but don’t rely on a “one and done” pin to do all the work.

The truth is: 🧩 A pin might take weeks or months before someone buys. 👀 It could take 20 touchpoints before a customer makes a purchase.

That’s why email is your superpower.

Use Pinterest to get people onto your email list with a compelling freebie, then follow up with:

  • A welcome sequence
  • A tripwire or low-cost offer
  • An email series that builds trust and sells your product

🛠 With MiloTree’s Free Plan, you can set up your freebie delivery and sell your first digital product—all from one simple dashboard.

🔥 Pinterest Traffic Is More Valuable Than Google Yes, seriously. Nadalie reports that traffic from Pinterest earns her 3–5x more in ad revenue than traffic from Google or Bing. That’s because Pinterest users are in action-taking mode. They’re not just scrolling—they’re clicking, saving, and buying.

✅ Start Simple: One Freebie + One Pin a Day You don’t need 20 pins a day to see results.

If you’ve got one strong freebie that solves a real problem and you create 5-10 pins to promote it, that’s enough to start growing your list and validating your funnel.

This is the exact strategy we recommend with MiloTree:

  1. Upload your freebie
  2. Use our AI to generate an opt-in landing page
  3. Post pins that lead people to it

🆓 And yes, you can do all of this on the MiloTree Free Plan. Start here and grow from there.

Final Thoughts: Pinterest + MiloTree = Organic Growth Engine If you’re tired of chasing social media trends with little to show for it, it’s time to try Pinterest.

Pinterest gives you consistent, qualified traffic. MiloTree helps you turn that traffic into subscribers and sales.

Start with a clear goal, a simple freebie, and one pin a day—and build from there.

👉 Ready to start? Grab Nadalie’s Free Pinterest Best Practices Cheat Sheet and Free Masterclass at YourPinCoach.com.

And don’t forget to sign up for MiloTree to launch your first opt-in page in minutes—no tech

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If you’ve been dreaming of selling digital products but feel overwhelmed by where to start, here’s the truth:

💡You don’t need a website, a huge audience, or even a polished idea.

You just need one problem to solve… and two powerful AI prompts.

In this post, I’ll walk you through how to use ChatGPT to uncover profitable product ideas fast — and how to sell them instantly with zero tech stress using MiloTree’s free plan.

Show Notes: * MiloTree * FREEBIE: 10 Awesome Digital Products You Can Launch This Week * FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet * FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

The Problem: You Have Expertise, But No Product Most creators, coaches, bloggers, and online entrepreneurs are sitting on a goldmine of knowledge — but they don’t know how to turn it into a sellable product. Sound familiar?

This is where AI can step in and do the heavy lifting.

Step 1: Use AI to Find Your Perfect Product Idea Here’s the first powerful prompt:

“You are one of the top digital product creators and online business strategists in the world. You deeply understand what makes people buy and how to deliver high-value offers. My area of expertise is [INSERT YOUR NICHE]. What are 10 problems people struggle with in this area?”

Let’s say you’re a meal planner. ChatGPT might give you problems like:

  • Wasting food and money
  • Picky eaters
  • No time to plan
  • Grocery overspending

💥 Choose the problem that resonates most. (We went with “wasting food and money.”)

Step 2: Ask AI for 10 Digital Products You Can Create This Week Here’s the second prompt:

“Based on the problem [INSERT PROBLEM], generate 10 digital product ideas I could create and launch this week. Each idea should be fast to create, hit one of the six buying triggers (make money, save money, save time, move toward happiness, move away from pain, raise social status), and include a pitch and format.”

ChatGPT might return ideas like:

  • The Leftover Makeover Guide (PDF)
  • $75 Grocery Plan (Printable Tracker)
  • Zero Waste Kitchen Challenge (Mini Course)
  • Pantry Audit Checklist (Google Sheet)

These products are fast to create, solve real problems, and tap directly into what motivates people to buy.

Sell It with MiloTree in Under 10 Minutes Now that you’ve got your product idea, here’s how to start selling it TODAY:

✅ Upload your product to MiloTree’s free plan ✅ Get an AI-generated sales page ✅ Connect to Stripe ✅ Share your product link everywhere

You can sell one product for free, offer one freebie to grow your email list, and add one social media pop-up to grow your followers. It’s the easiest way to start making money online.

🎯 No tech overwhelm. No funnel. No expensive software.

Embrace “B-Minus Work” Perfection is the enemy of momentum. So here’s your permission slip to create a B-minus product. That means 80% done, above average — and ready to sell.

You don’t need a $1,000 course. You need a $17 guide that solves one clear problem.

You can always improve it later, but the magic happens when you launch and promote.

Where to Promote Your Product Once your MiloTree sales page is live, post it in places where your audience already hangs out:

  • 🔗 Instagram bio
  • 📌 Pinterest pins (link them directly to your product!)
  • 💬 Facebook groups where your niche problem is discussed
  • 📧 Your email list (even if it’s tiny)
  • 📝 Your blog posts or YouTube descriptions

The key is visibility. Your audience can’t buy what they can’t find!

Start Selling with AI + MiloTree (For Free!) If your goal is to make your first $100 online, let this be your roadmap:

✅ Use these 2 AI prompts ✅ Launch your first product fast ✅ Sell with MiloTree’s free plan

Done and selling beats perfect and broke every day of the week.

👉 Want my exact AI prompts to get started? Download them here for free. 👉 Ready to start selling your digital product today? Sign up for MiloTree.

You’ve got this.

Other Posts You’ll Love

  • 🎧 The 5 Most Lucrative Niches for Selling Digital Products in 2025
  • 🎧 How I Got 500 Email Subscribers in 30 Days!
  • 🎧 The Easiest $2K/Week Side Hustle You Can Start for Free

Let me know in the comments what you’re going to launch first — I’d love to give you feedback!

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So, you finally created your ebook or digital product… now what?

You’re probably asking: How do I actually sell this?

You don’t need a giant following, viral content, or a fancy website to start making money from your knowledge. In fact, in 2025, selling digital products has never been simpler—or more accessible. Whether you're a blogger, coach, or online creator, the real secret to sales is solving a painful problem and getting your offer seen.

In this post, I’ll walk you through the exact step-by-step system I teach creators to turn content into cash—and how you can do it for free using MiloTree’s free plan.

Show Notes: * MiloTree * FREEBIE: 10 Awesome Digital Products You Can Launch This Week * FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet * FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

The Truth: You Don’t Need a Huge Audience Here’s the biggest myth I hear: “I need thousands of followers to make money.”

Nope. What you actually need is an engaged audience—even if it's small.

The first step is choosing a niche you know something about. It doesn’t have to be your full-time job—just something people ask you about or that you enjoy. Your goal? Solve one specific problem for your audience. That’s the golden ticket.

Still stuck? Grab this free download: 👉 10 Awesome Digital Products You Can Launch This Week

Set Up Your Simple Sales Funnel (No Tech Needed) You don’t need a full website or an expensive sales funnel. All you need is a three-step system:

  1. Create a Freebie This is how you grow your email list. Your freebie should solve a quick, valuable problem for your niche and feel like something people would pay for. Great examples: checklists, templates, cheatsheets.

➡️ With MiloTree’s Free Plan, you can:

  • Upload your freebie
  • Auto-generate your opt-in landing page using AI
  • Connect your email service (like ConvertKit, MailerLite, Flodesk, or Mailchimp)
  • And deliver your freebie automatically—all for free.

  • Follow Up with a Tripwire Once someone downloads your freebie, offer them a low-cost product ($7–$19). This is called a tripwire, and it’s a powerful way to turn subscribers into buyers immediately.

Not only does it build trust, but it also validates your product idea fast.

  1. Launch Your Product with Confidence You don’t need a storefront. MiloTree’s AI builds you a one-page sales page that’s live in minutes. Just name your product, set your price, and link your Stripe account to get paid.

🎉 Now you’re ready to start selling!

Why Email Marketing Still Wins in 2025 Social media is great for discovery, but it’s not where the sales happen. Email outperforms social by a landslide—bringing in 40x more sales.

Here’s why:

  • 📬 Email is personal.
  • 🧠 It builds trust.
  • 💰 It converts.

And thanks to tools like MiloTree, setting up your email list has never been easier.

The Real Reason You’re Not Getting Sales Here’s the most common mistake I see:

👉 Posting your sales link once and expecting magic.

People need to see your offer at least 7 times before they’ll take action. So share your link everywhere:

  • Instagram bio
  • Pinterest pins
  • TikTok & YouTube descriptions
  • Facebook groups and posts
  • Email footer
  • LinkedIn profile
  • DMs where it’s relevant

💡 Every time you post, you’re planting seeds. Keep showing up and those seeds will grow.

Start Messy. Sell Sooner. Stop waiting for the perfect product or 1,000 followers. Instead:

  • Start with a quick-win product (ebook, coaching call, checklist).
  • Solve one painful problem fast.
  • Test different offers.
  • Then double down on what works.

Perfection slows you down. B-minus work grows your business. Period.

Get Started for Free If you’re ready to sell your first product and build your list the easy way, here’s what to do:

✅ Sign up for MiloTree’s Free Plan – no credit card required ✅ Create and deliver your freebie ✅ Use AI to build your opt-in and sales pages ✅ Start growing your audience and making sales today

💥 Bonus Freebie: 10 Awesome Digital Products You Can Launch This Week – Don’t miss it!

Final Thoughts You don’t need to go viral to make money. You just need to solve a problem, show up consistently, and use the right tools to automate and scale.

With MiloTree, you can:

  • Offer unlimited freebies to grow your list
  • Sell digital products like ebooks, workshops, or coaching calls
  • Do it all in under 15 minutes—with zero tech headaches

You've got this. I'm cheering you on! 💪

Related Podcast Episodes You’ll Love:

  • 🎧 The 5 Most Lucrative Niches for Selling Digital Products in 2025
  • 🎧 How I Got 500 Email Subscribers in 30 Days!
  • 🎧 The Easiest $2K/Week Side Hustle You Can Start for Free

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Are you ready to start selling digital products but unsure what kinds will actually make money?

You're not alone. One of the biggest questions creators, bloggers, and coaches ask is: “What should I sell?”

In this post, I’m breaking down the five most profitable digital product niches in 2025, based on real data from creators using MiloTree. These aren’t guesses. As co-founder of MiloTree, I get a behind-the-scenes look at what’s working right now—and I’m sharing it with you.

Show Notes: * MiloTree * AI Digital Product Generator * Free Ebook Creation Prompts + Canva Template * AI Email Freebie Prompt Generator * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

And the best part? You don’t need a huge following or tech skills to succeed. Especially if you use AI as your assistant—or your product.

🎁 Freebie Alert: Grab my “10 Awesome Digital Products You Can Launch This Week” cheatsheet and get started fast. No tech stress, no perfectionism. Download it here.

Why Digital Products Are the Best Way to Make Money Online ✅ Low startup costs ✅ No inventory or shipping ✅ Can sell 24/7 on autopilot ✅ Build once, sell forever

Using a tool like MiloTree, you can launch your first product or freebie fast—with zero tech overwhelm.

The Top 5 Digital Product Niches in 2025 1. 💼 Money & Online Business Everyone wants to make more money. That’s why digital products in this niche sell so well. Top sellers include:

  • Ebooks like Start a Freelance Business From Scratch
  • Pricing templates for coaches
  • Mini courses on passive income

💡 AI twist: Sell prompt packs like 50 ChatGPT Prompts to Launch Your Online Business. Help others make money with AI—and get paid doing it.

  1. 🧘 Health, Wellness & Self-Improvement This niche taps into identity, transformation, and real pain points.

  2. Fitness trackers

  3. Meal plans or reset challenges
  4. Mindfulness or journal kits

💡 AI twist: Sell wellness prompt packs like ChatGPT Prompts for Mental Clarity or a Meal Plan Generator using AI.

  1. 🏡 Lifestyle & Hobbies Think female-oriented, feel-good products:

  2. Recipe ebooks

  3. Cricut templates
  4. Home organization printables
  5. Journaling kits

📌 Pro tip: Pinterest drives massive traffic in this niche—use it!

💡 AI twist: Offer AI-generated coloring books, event planning tools, or Party Planning Prompts using ChatGPT.

  1. 🎒 Education & Kids Activities Parents and teachers are always buying tools to make learning easier.

  2. Holiday activity packs

  3. Preschool printables
  4. Coloring pages
  5. Learning games

💡 AI twist: Sell prompt guides that help teachers plan lessons or auto-generate worksheets.

  1. 📅 Productivity & Organization Busy people are always looking for time-saving systems:

  2. Time blocking planners

  3. Goal-setting templates
  4. Digital to-do lists

💡 AI twist: Create AI productivity bundles like ChatGPT Prompts to Plan Your Week or Automate Your Admin Tasks.

BONUS: AI Is the Secret Weapon in 2025 AI is transforming how we build and sell. Whether you:

  • Use it to speed up your content creation
  • Or sell AI-based solutions (like prompt packs and automation templates)

It’s a game-changer.

👉 Want to use AI to create your first ebook? Download our free AI prompts to get started instantly.

Turn Your Idea Into a Money-Making Product (in Under 60 Minutes) MiloTree makes it easy to:

  • Sell your first digital product
  • Offer unlimited freebies to grow your email list
  • Add a pop-up to grow your social followers
  • Deliver everything automatically—no tech required

🎯 And yes, you can do all of this 100% for free. Sign up for your free MiloTree account now.

Final Thoughts You don’t need a huge audience, expensive tools, or months of planning to launch your first digital product.

  • Pick a niche.
  • Use AI to build faster.
  • Share your product link everywhere.

And if you’re stuck, grab my free cheatsheet with 10 awesome product ideas to get started today.

👉 Download it here

Let 2025 be the year you build your online business with confidence, clarity, and a little help from AI.

Other Related Blogger Genius Podcast Episodes You’ll Love: * How to Start Selling Digital Products with No Audience (Yes, It’s Totally Possible!) * How to Grow Your Email List Fast (No Tech Skills Needed!) * How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)

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If you're a coach, content creator, service provider, or blogger and you're still betting on Instagram to grow your business, this episode of The Blogger Genius Podcast might just change your mind.

My guest, Scott Aaron, a top LinkedIn expert and author of The LinkedIn Book for Sales and Marketing, shares why LinkedIn is where the real business-building magic happens—and how to tap into it even if you're not a "corporate type."

👇 PLUS: Grab my free AI prompt to generate 10 digital product ideas you can launch this week! milotree.com/thisweek

Why Instagram Isn’t Enough Anymore Instagram may be where you're posting regularly, chasing likes, and hoping to go viral—but that doesn't necessarily translate into customers or sales.

Here’s why Scott says LinkedIn is a smarter bet:

✅ Higher-Income Users The average Instagram user makes under $30,000 a year. On LinkedIn? Most users earn $75,000–$100,000+, meaning they have money to spend.

✅ Decision-Makers Are on LinkedIn 88% of users are in decision-making roles. These are people who can say YES to hiring you, buying from you, or partnering with you.

✅ Less Competition for Attention Only 1% of LinkedIn users post content weekly. That means your content has a much better chance of standing out and being seen.

But I’m a Blogger… or a Dog Trainer… or a Food Creator. Is LinkedIn Still for Me? Yes! According to Scott, if your content is educational, informative, and solves problems—there’s a place for you on LinkedIn.

✅ Bloggers can offer tips or insights that appeal to professionals trying to manage work-life balance. ✅ Dog trainers? Professionals own dogs too. ✅ Food creators? Busy professionals need help with healthy, quick meals.

The key is positioning yourself as an expert and sharing helpful content—not just “fun” or viral entertainment.

How to Set Up Your LinkedIn to Convert Visitors Into Leads Scott recommends being intentional with every part of your LinkedIn presence:

  1. Avoid the “Resume Look.” Instead, treat your profile like a landing page.
  2. Add Clickable Links. At the top of your profile and in the Featured section, link to your:
    • Lead magnet or freebie
    • Website
    • Podcast
    • Calendar link
  3. Post with a Purpose. Never post just for vanity metrics. Each post should add value and end with a call-to-action, like:
    • “What was your biggest takeaway?”
    • “Comment ‘yes’ if this resonates.”

💡 Pro Tip: Don’t add external links in the body of your post—drop them in the first comment instead so LinkedIn doesn’t throttle your reach.

The 3 Tools Scott Uses to Grow His List (and You Should Too) 1. Clickable Links in Your Profile Drive people to sign up for a freebie, book a call, or check out your podcast. 2. LinkedIn Newsletter When you publish your first newsletter, LinkedIn invites ALL your connections to subscribe—and will continue promoting it via email and notifications. (Scott’s open rate? 38–42%!) 3. LinkedIn Live Scott turns each live into a podcast episode and repurposes it into 84 pieces of content. He adds a simple CTA in every live like, 👉 “Comment ‘workshop’ below, and I’ll send you the link.” …then personally sends the opt-in link to new subscribers.

Repurpose Like a Pro: One Live = 84 Pieces of Content Scott’s streamlined content strategy:

  • 💻 Pre-records LinkedIn Lives using StreamYard
  • 🎙 Publishes them as podcast episodes
  • 🎥 Uploads to YouTube
  • ✂️ Uses Opus Pro to create short clips
  • 📲 Shares clips as Reels, Shorts, and on LinkedIn

Each piece drives people to the same opt-in, keeping his strategy simple and focused.

Want to Start Growing Your Email List and Selling Your Expertise? The first step is to offer something of value—like a freebie.

🎁 Get My Free AI Prompt: 10 Awesome Digital Products to Launch This Week You'll be surprised how fast you can come up with a profitable idea using this one prompt.

Then...

🚀 Sign up for MiloTree’s free plan With MiloTree, you can:

  • Create unlimited freebies
  • Use AI to build opt-in pages in minutes
  • Deliver your freebie automatically
  • Connect it to your email platform
  • Sell digital products directly with no tech headaches

Try it for free today → milotree.com

Final Thoughts LinkedIn is no longer just a place for résumés and recruiters. It’s a goldmine for creators, bloggers, and service providers who want to build authority, grow their email lists, and attract high-quality leads.

By showing up consistently, being helpful, and optimizing your profile and newsletter, you can create a powerful system for business growth—without needing to dance on Reels or chase algorithms.

Other Posts You’ll Love:

  • Why LinkedIn Is a Hidden Goldmine for Creators in 2025 with Louise Brogan
  • How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)
  • How to Grow Your Email List Fast (No Tech Skills Needed!)

Ready to build your list and launch with ease?

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🚀 [MONETIZE FOR FREE] 🚀 Sell digital products, grow your list, and boost your social media with ease—all for free! Start now! ➡️ https://milotree.com/

If you've been dreaming of launching an online business but feel overwhelmed by the tech, costs, or need for a big audience—this post is for you.

In my latest episode of The Blogger Genius Podcast, I shared exactly how you can start making money by selling digital products—even with no experience, no email list, and no upfront investment.

🎉 Spoiler alert: Our MiloTree free plan makes it even easier.

Show Notes: * MiloTree * AI Digital Product Generator * Free Ebook Creation Prompts + Canva Template * AI Email Freebie Prompt Generator * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why Digital Products Are the Ultimate Beginner Side Hustle If you're looking for something that’s:

  • Easy to start
  • Requires $0 upfront
  • Doesn't need physical inventory
  • Can be done from anywhere
  • Offers 80-90% profit margins

Then digital products are your perfect entry point.

Think:

  • Wedding planning spreadsheets
  • Printable kids’ chore charts
  • Self-care challenges
  • How-to videos and mini-courses
  • One-on-one coaching sessions or group workshops

You create it once and sell it forever. No shipping. No handling. No stress.

Realistic Income You Can Earn Selling Digital Products Here’s the math:

  • Sell a $47 digital planner → Just 50 sales = $2,350/month
  • Host a $99 workshop → Just 25 sales = $2,475/month

You're not trading time for money. You're building income-generating assets that work 24/7.

What Sells: Focus on “Pokey Problems” To make sales, don’t create products that are just “nice to have.” Instead, solve painful, annoying problems people want gone ASAP.

Ask yourself:

  • What used to stress me out that I figured out?
  • What do people constantly ask me for help with?
  • What would’ve saved me hours or my sanity?

Examples:

  • A three-step kitchen cleaning system for busy moms
  • A boundaries-setting script for freelancers
  • A planner for neurodivergent teens

Keep it specific and useful. Vague doesn’t sell. Targeted solutions do.

Tools to Create and Sell—For Free You don’t need fancy tools. Here's your free tech stack:

✅ Google Docs – For writing ✅ Canva – For beautiful design ✅ ChatGPT – For fast outlining and drafting ✅ MiloTree – For selling, email list building, and delivering your product

And yes—you can use MiloTree for free, forever. No credit card required.

🆓 Freebie: AI Prompt to Brainstorm 10 Product Ideas Need product ideas? Grab this freebie: 👉 Download: AI Prompt to Brainstorm 10 Easy Digital Products Let ChatGPT do the heavy lifting and help you launch faster.

Why MiloTree is Perfect for Selling Digital Products We built MiloTree for creators just like you. Here's what you get:

  • ✨ AI-generated sales & opt-in pages (in seconds)
  • 📬 Automated delivery of digital downloads
  • 💌 Email integration (ConvertKit, Flodesk, Mailchimp & more)
  • 🎁 Unlimited freebies and opt-ins to grow your list
  • 📈 Social media pop-ups to grow followers on autopilot
  • 💰 Sell workshops, coaching, templates, and more
  • 🚫 No tech overwhelm—set up in under 5 minutes

And the best part? Start free, and when you’re ready, unlock everything for just $19/month.

Compare that to platforms charging over $100/month with fewer features.

Don’t Wait for the Perfect Product—Just Start No one launches with a bestseller.

The only difference between those making passive income and those still thinking about it?

They started.

✅ Pick a painful problem ✅ Solve it with a simple product ✅ Test fast, improve faster ✅ Use MiloTree to sell and deliver it all

Final Thought You’re just one product away from changing your life.

🎯 Start for free with MiloTree 📥 Grab your free AI product idea prompt 🧠 Solve a pokey problem

Your future self will thank you.

Other Related Blogger Genius Podcast Episodes You’ll Love: * How to Start Selling Digital Products with No Audience (Yes, It’s Totally Possible!) * How to Grow Your Email List Fast (No Tech Skills Needed!) * How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)

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🚀 [MAKE MONEY ONLINE] 🚀 Sell digital products, grow your list, and boost your social media with ease—start for FREE! ➡️ https://milotree.com/ ___________________________________________

Think you need a big following or fancy website to start making money online? Think again.

If you’ve ever dreamed of selling digital products—like ebooks, printables, or even coaching—but have no audience, no blog, and maybe not even an idea yet, this post is for you.

🎧 In my latest episode of the Blogger Genius, I share the exact strategy I’ve seen creators use to make real money from scratch. No list, no followers, just a desire to help solve a painful problem.

Show Notes: * MiloTree * AI Digital Product Generator * Free Ebook Creation Prompts + Canva Template * AI Freebie Prompt Generator * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why You Don’t Need an Audience to Start Selling If your product solves a real, urgent pain point, people will pay for it.

For example:

  • A $5 printable grocery list = "Nice to have"
  • A $97 coaching session to stop emotional eating = "Take my money!"

Your job is to solve a problem—not build a perfect brand first.

The Fastest Path to Your First Sale Here’s the truth: If you’ve ever helped a friend through a challenge, you can sell a digital product. And the easiest way to start is to offer 1:1 coaching.

Here’s how:

  1. Use MiloTree’s free AI-generated sales pages to get your offer up in 5 minutes.
  2. Schedule your sessions with Calendly.
  3. Meet on Zoom.

You’re in business. No tech headaches. No design needed.

🎁 Want help picking your offer? Grab my freebie: 10 Awesome Digital Product Ideas You Can Launch This Week

Not into Coaching? Create an Ebook in 2 Hours With ChatGPT and Canva, creating a professional-looking ebook is faster than ever. And yes, you can do it even if you’re not a writer or designer.

🆓 Download my free AI prompts and Canva template to write and design your ebook fast. It’s everything you need to create a product, upload it to MiloTree, and start selling today.

Promote Where People Are Searching, Not Scrolling Here’s where most creators go wrong: they rely on platforms like Instagram, which are great for engagement, but not for sales.

If you want your product to get found, focus on search-based platforms like:

  • Pinterest (great for evergreen traffic)
  • YouTube (great for building authority and connection)

💡 Pro tip: Create pins or videos that highlight the painful problem your product solves. Use keywords. And remember—Pinterest content lives forever.

The 4-Part Digital Product Game Plan Want a no-fluff roadmap?

  1. Brainstorm with ChatGPT
  2. Create with Canva
  3. Launch with MiloTree
  4. Promote on Pinterest & YouTube

🔁 Then rinse and repeat until something hits. You don’t win by being perfect—you win by testing.

Why MiloTree is the Best Tool for Beginners MiloTree is designed for creators who want to move fast and start monetizing immediately. With our Free Forever Plan, you can:

✅ Sell one digital product ✅ Offer one freebie (to grow your email list) ✅ Add a pop-up to your blog or site (to grow your followers)

All with no credit card required.

And when you're ready to grow, unlock everything for just $19/month.

Final Thoughts The world doesn’t need another perfect Instagram feed. It needs your solutions to real problems. And with tools like ChatGPT, Canva, Pinterest, and MiloTree, you’ve got everything you need to start today.

🎯 Your first sale is just one idea away. But only if you put it out there.

👉 Ready to turn your knowledge into income? Sign up for the MiloTree Free Plan and start selling your first digital product today.

Other Related Blogger Genius Podcast Episodes You’ll Love: * How to Grow Your Email List Fast (No Tech Skills Needed!) * Why Selling in Your First Email Isn’t Pushy—It’s Profitable (And What Most Creators Get Wrong) * How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)

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If you’ve been told never to sell in your welcome email, think again.

In the latest episode of The Blogger Genius Podcast, I sat down with email marketing expert Kylie Kelly, who shares a powerful, unconventional strategy: selling in your very first email. And guess what? It works.

If you’re trying to grow your email list, convert subscribers into customers, and make sales without waiting weeks or months, this post is for you.

Show Notes: * MiloTree * Kylie Kelly * AI Ebook Prompt Generator * Free Canva ebook template * AI Freebie Prompt Generator * Email Sales Templates * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why Most Creators Get Email Wrong A common myth in email marketing is that you need to “warm up” your audience before making any offer.

Kylie calls this out.

Why wait, she asks, when your new subscriber is most engaged right now—immediately after signing up for your freebie?

This is the moment they’re most open to hearing from you. They’ve just said, “Yes, I trust you.” So why not show them exactly how you can help?

Here’s What to Do Instead Kylie breaks it down simply:

✅ Send a single, value-packed welcome email Instead of a 5-part welcome sequence, Kylie delivers the freebie and introduces herself and sells—all in the same email.

✅ Include your offer in the PS She doesn’t hit people over the head with it. She simply adds a quick, “P.S. I also have this membership—check it out if you’re ready to go deeper.” That’s it. And it converts.

✅ Follow up with a short nurture sequence After that first email, she sends a few value-packed emails that build trust and explain the benefits of her offer.

This works because it’s honest, direct, and respects the reader’s time.

Want to Build Your Email List Fast—Without Social Media? You don’t need a huge following or a complicated funnel to grow your list.

🎉 With MiloTree’s Free Plan, you can:

  • Create an AI-generated opt-in landing page in minutes
  • Upload and deliver your freebie automatically
  • Grow your email list with ease
  • Start selling digital products with zero tech overwhelm

Perfect for bloggers, course creators, and online entrepreneurs who want results fast—no credit card required.

Freebie Ideas That Actually Convert Not sure what kind of freebie to offer?

Kylie recommends:

  • Quizzes (people love discovering something about themselves)
  • Private podcasts (great for busy moms or on-the-go entrepreneurs)
  • Simple PDFs or checklists (value matters more than design)

👉 Want to create a freebie today? Grab our AI Freebie Prompt Cheatsheet to generate yours in under 5 minutes.

How to Be More Intentional with Your List Building The key takeaway from Kylie’s strategy? Intentionality.

Don’t grow a big list—grow the right list. Every opt-in, freebie swap, or bundle you join should be built around one question:

“Is this bringing in my ideal customer?”

Otherwise, you risk having a large, disengaged list that costs money to maintain but doesn’t convert.

Pro tip: Before you join a collaboration or bundle, ask yourself:

  • Will my ideal client be here?
  • Is my freebie aligned with what they truly need?
  • Am I thinking strategically about where I want this subscriber to go?

Why Email Beats Social Media Every Time Many creators pour endless hours into Instagram and TikTok, only to see minimal results.

Kylie looked at her own analytics and realized: social media was barely sending traffic to her site.

So she quit the game—and leaned fully into email. Today, she sells through email in nearly every message she sends. And guess what? She’s thriving.

Ready to Sell in Your First Email? Here’s your 3-step plan to start today:

  1. Offer a Freebie: Use MiloTree’s free plan to create your opt-in landing page in minutes.
  2. Send a Powerful First Email: Deliver the freebie, introduce yourself, and offer your product (even in a simple P.S.).
  3. Follow Up with Value: Send 2-3 follow-up emails that guide your new subscriber to the solution you offer.

✅ Skip the perfectionism. ✅ Skip the endless warming-up. ✅ Start selling sooner.

Because the truth is, your audience doesn’t need a million touchpoints—they need clarity, value, and direction.

And when you believe in what you’re offering, selling isn’t sleazy—it’s service.

Final Thought Stop playing small with your email strategy. If you’re offering real value, there’s no reason to wait to sell. Let your audience know how you can help—starting with email #1.

📬 Ready to turn subscribers into buyers? Sign up for MiloTree and start selling from your inbox today!

Other Related Blogger Genius Podcast Episodes You’ll Love: * How to Grow Your Email List Fast (No Tech Skills Needed!) * How to Build Your Email List FAST—My Simple Proven Method (Easy & Free!) * How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed)

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Are you struggling to grow your email list because you’re short on time, not super tech-savvy, or just feeling stuck? You’re not alone.

In the latest Blogger Genius Podcast episode, I shared exactly how I snagged 500 new subscribers in just 30 days—using a simple, fast, and affordable strategy that works even if you’re overwhelmed or busy.

Here’s how you can do it too.

Show Notes: * MiloTree * AI Ebook Prompt Generator * Free Canva ebook template * AI Freebie Prompt Generator * Email Sales Templates * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why “One Perfect Lead Magnet” Isn’t Enough Here’s the big myth: Create one perfect lead magnet, and your list will magically explode. Sounds tempting, but it rarely works.

Why? Because:

  • Today’s online audience is fragmented.
  • People are picky with their email addresses.
  • A one-size-fits-all freebie doesn’t meet everyone’s needs.

The real solution? Multiple bite-sized, hyper-relevant freebies that solve specific problems.

Enter: The Cheat Sheet Freebie (My Favorite!) A cheat sheet is a one-page quick win. It’s easy to create, easy to consume, and it feels like a shortcut—a little inside scoop that makes people click. Plus, it taps into our brain’s love for instant gratification.

Here’s how you can make one in minutes.

Your Fast-Track System for Creating Irresistible Freebies 1. Get Your AI Prompts Freebie * 💡 Grab Your Free AI Prompts Here! + The top 5 questions your audience asks in your niche.5 freebie ideas tailored to those questions.A 10-tip cheat sheet ready to copy-paste. 2. Use Canva to Design Your Freebie * 💡 Grab Your Canva Template Here! + Paste your 10 cheat sheet tips into a pre-made Canva template. + Download your freebie as a PDF. 3. Set It Up on MiloTree for Free * 💡 Sign up for MiloTree Here! + Create a free MiloTree account. + Upload your PDF and set up an AI-generated opt-in page (done in minutes!). + Share your opt-in link everywhere: in blog posts, on social media, in newsletters, and even in DMs.

Why This Works Like a Charm * Multiple Small Wins: Offering different, specific freebies (instead of one catch-all) gives people exactly what they need. * No Tech Headache: MiloTree makes the setup fast and easy. No complicated platforms or coding. * Scale Your List Fast: Share your freebie link widely and watch your email list grow on autopilot.

Bonus Tip: MiloTree Free Plan = Zero Risk Did you know you can start MiloTree for free? With the MiloTree Free Plan, you can:

  • Create unlimited freebies.
  • Set up opt-in pages effortlessly.
  • Deliver your freebies directly to new subscribers.

💡 Sign Up for MiloTree Free Now!

Final Thoughts: Start Simple, Scale Fast Don’t wait for the perfect freebie or the “right time.” Use these tools—ChatGPT, Canva, and MiloTree—to create quick wins and start building real relationships with your audience.

Your email list isn’t just a vanity metric—it’s your direct connection to your audience, your launchpad for selling digital products, and your safety net if social platforms change the rules.

🎯 Start today with MiloTree’s free plan and my AI prompts freebie, and watch your list grow—without stress, tech confusion, or overwhelm.

Other Related Blogger Genius Podcast Episodes You’ll Love: * How to Build Your Email List FAST—My Simple Proven Method (Easy & Free!) * How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed) * How to Sell Digital Products Online (The Beginner’s Guide)

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If you’re still relying on Google traffic and ad revenue to grow your blog, here’s the hard truth: that era is over.

In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of Foodie Brand Lab to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight.

So what is working now?

Katie and I break it down: it’s time to stop chasing SEO and start building a memorable brand that people search for by name.

Show Notes: * MiloTree * FREEBIE: Write Your Ebook in Under 2 Hours * FREEBIE: Create a Lead Magnet in 10 Minutes * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group * Foodie Brand Lab Use code PODCAST to save $50 on Katie’s course

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why SEO-Only Blogging No Longer Works Let’s face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines.

But now? With Google’s updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us.

Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they’re bad, but because users now ask AI instead of clicking through to a blog.

What’s the solution?

You Are the Unique Ingredient The only thing that can’t be copied by AI is you.

Whether you’re sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.”

That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect.

👉 Want to turn your personality into profit? Start by offering a freebie that reflects your brand’s values. With MiloTree’s Free Plan, you can set up an AI-generated opt-in page, deliver your freebie automatically, and grow your list—all for free.

How to Build a Brand That Grows Your Business Think of a brand not just as your logo or colors—but as a living ecosystem. Your brand is the answer to the question: “Why you?”

Katie recommends building your brand around a problem you solve. For example:

  • Healthy food bloggers might solve: “What meals are best for gut health?”
  • Parenting bloggers might solve: “How do I entertain my kids with purpose?”
  • Pet bloggers might solve: “What does my dog really need to thrive?”

Every blog post, video, product, or freebie you create should solve that core problem in a consistent, recognizable way.

Why Being Personal Matters (But Oversharing Doesn’t) There’s a fine line between being personal and being personable. You don’t have to share your entire life story—but giving your audience a glimpse into who you are builds trust.

Not everyone will “get” your vibe—and that’s the point. Your goal is to attract the right audience, not everyone.

Katie gave this tip: If you’re unsure whether to share something, ask yourself:

  • Does it build trust or authority?
  • Does it add value?
  • Does it align with my brand?

If yes—share it. If not—skip it.

Monetize by Solving Real Problems The best brands don't just blog. They sell.

And here’s the secret: the stronger your brand, the easier it is to sell your digital products—because your audience already trusts you.

All in one place. No tech skills required.

Take Action: Build Your Brand and Start Making Money The internet is flooded with generic content. The only way to stand out and build a sustainable business is by being unmistakably you.

Here’s how to get started:

✅ Identify the big problem you solve ✅ Offer a freebie around it using MiloTree ✅ Start showing up as yourself—in your content, your videos, and your offers ✅ Create digital products that reflect your brand ✅ Keep it simple, human, and helpful

🚀 Want help? Sign up for MiloTree and get started growing your list and making sales in under 5 minutes.

Other Helpful Episodes: * How to Write and Sell an Ebook in 24 Hours (No Audience or Tech Skills Needed) * How to Build Your Email List FAST—My Simple Proven Method (Easy & Free!) * Make Your First $1,000 Selling Digital Products (Even with a Small Audience!)

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🚀 [MAKE MONEY ONLINE] 🚀 Sell digital products, grow your list, and boost your social media with ease—all for FREE! Start now! ➡️ https://milotree.com/

If you’ve ever dreamed of making money online but feel stuck because you don’t have an audience, time, or tech knowledge—this post is for you.

In the latest episode of The Blogger Genius Podcast, I share exactly how to write and sell your first ebook in as little as 24 hours, even if you're starting from scratch.

And the best part? You can do it completely free using MiloTree, the all-in-one platform to grow your audience and sell digital products fast.

Show Notes: * MiloTree * AI Ebook Prompt Generator * Free Canva ebook template * AI Freebie Prompt Generator * Email Sales Templates * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Step 1: Solve a Real Problem (Even if You’re Not an Expert) You don’t need to be a bestselling author or niche guru to write an ebook. You just need to solve a pokey, painful problem for someone.

Ask yourself: What’s something you’ve figured out that others still struggle with?

🎁 Grab my free AI Ebook Prompt Generator to help you brainstorm and outline your idea in under 3 hours.

Step 2: Validate Before You Write Before you type a single word, make sure people will pay for your idea.

✅ Search your topic on Amazon or Etsy ✅ Look for bestsellers and products with strong reviews ✅ If others are selling similar ebooks—you’re on the right track

Remember, people pay for results. So focus on solving one problem fast.

Step 3: Write a Short, Powerful eBook (10–30 Pages) Your ebook doesn’t need to be long. In fact, shorter is better if it delivers transformation.

Structure it like this:

  • Start with the problem your reader is facing
  • End with the result they want
  • Break it down into 5–7 actionable steps

Use tools like ChatGPT and my AI prompts to expand your ideas and write quickly—while keeping your voice and personality intact. Remember: people buy you, not just your content.

Step 4: Design It Fast (Even If You’re Not a Designer) Designing your ebook should take minutes, not days.

🎨 Use our free Canva ebook template or search Canva for “ebook templates.”

✔ Add your content, swap fonts and colors ✔ Use stock photos if needed ✔ Include a final page with a strong call-to-action

Pro tip: Don’t over-design. Clarity sells better than fluff.

Step 5: Set Up Your Sales Page and Start Selling (for Free) Here’s where most people get stuck: tech. Payment processors, sales pages, delivery… It’s a lot.

That’s why we built MiloTree.

With the MiloTree Free Plan, you can:

  • Upload your ebook
  • Auto-deliver it to customers
  • Instantly generate a sales page
  • Connect your Stripe account and start selling
  • Run discounts and upsells without breaking your flow

💡 Want help selling? Download my free Email Sales Templates to launch your ebook with ease.

Step 6: Turn One eBook into a Whole Business Don’t stop with one product. Use your ebook as the base of your digital product ladder:

  1. Freebie – a checklist, cheat sheet, or worksheet to grow your email list
  2. Ebook – a low-cost, high-value product
  3. Bundle – add templates, guides, or printables
  4. Workshop – host a live or recorded training session
  5. Coaching – offer personalized support
  6. Membership – provide ongoing value and earn recurring revenue

Each step builds on the last, solving the same problem at deeper levels—so you can charge more and create bigger transformations.

Step 7: Launch and Sell with Confidence You don’t need a big audience or a fancy website to sell.

✅ Share your freebie on Instagram, Pinterest, your blog, LinkedIn, or Facebook groups ✅ DM it to people you're chatting with ✅ Let MiloTree handle the funnel: freebie → tripwire → welcome emails → more sales

MiloTree integrates with all major email providers so you can automate the process while building trust.

Real Success Stories 💰 Ashley made $1,000 in her first week selling a low-carb ebook 🌍 Marco launched his productivity planner from vacation in Italy 🏡 Jasmine earned over $10,000 from her home organizing bundle

They all started with just one product—and grew from there using MiloTree.

Your First Step? Offer a Freebie Start building your list today. You can:

  • Use my free AI prompts to create a lead magnet in minutes
  • Upload it to MiloTree
  • Generate an opt-in page with the click of a button

Then write your short ebook, design it, and start selling—all from your free MiloTree account.

Ready to Get Started? 🎯 Download your AI Ebook Prompt Generator 🛠 Set up your free MiloTree account 📩 Get my Email Sales Templates to sell with ease

You don’t need perfection—you need momentum.

Let’s build your digital product business, one ebook at a time. ✨

Other Related Blogger Genius Podcast Episodes You’ll Love: * How to Build Your Email List FAST—My Simple Proven Method (Easy & Free!) * Why LinkedIn Is a Hidden Goldmine for Creators in 2025 with Louise Brogan * Why Passive Income is a Lie (And What to Focus on Instead in 2025)

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If you’re a content creator, blogger, or online entrepreneur, you’ve likely heard “The money is in the list.” But let’s be real—between TikTok trends, Instagram Reels, and YouTube Shorts, email can feel a bit... outdated.

But here’s the truth bomb: email marketing still delivers the highest ROI of any digital channel—on average, $36 for every $1 spent.

So if you’re chasing followers instead of building your email list, you might be leaving serious money on the table.

Show Notes: * MiloTree * FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times * FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet * FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why Email Marketing Still Works (Even in 2025) Here’s what makes email unstoppable:

✅ You Own It Your Instagram followers? They belong to Instagram. Your YouTube subscribers? Same deal. But your email list? That’s yours. No algorithm tweaks can take it away.

✅ Visibility That Actually Works While social reach hovers around 1–2%, email open rates average 21% or more. That’s 10x the visibility, with people who asked to hear from you.

✅ Trust and Sales on Autopilot Email builds relationships—fast. And when someone trusts you, they buy from you. With tools like MiloTree, you can automate your welcome sequence and let your emails sell for you, 24/7.

How MiloTree Makes It All Easy Here’s why MiloTree is your perfect companion to grow your list and business:

🔥 Free Plan Includes:

  • 1 Freebie Opt-In (with AI-generated landing page + auto-delivery)
  • 1 Digital Product
  • 1 Social Media Pop-Up

🚀 Upgrade anytime to unlock unlimited everything!

Set it all up in under 5 minutes. No tech headaches. No overwhelm.

👉 Start for free at MiloTree.com

Final Takeaway In a world drowning in content, email is your unfair advantage. It’s personal. It’s effective. And it’s still the best way to grow a business that lasts.

So if you’re ready to start your list the smart way, skip the guesswork, and start selling while you sleep…

👉 Grab your free MiloTree account today 👉 Create a freebie with our AI prompts 👉 Start building trust and making sales, automatically

You’ve got this.

Other Related Blogger Genius Podcast Episodes You’ll Love: * Why Passive Income is a Lie (And What to Focus on Instead in 2025) * How to Sell Digital Products in Crazy Times (2025 Strategy) * Turn Your Email List into a Free Money Making Machine

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If you’re a blogger, coach, or creator, LinkedIn might seem like the last place you’d go to grow your business. Isn't it just for corporate jobs and stuffy networking? Not anymore.

In my latest Blogger Genius Podcast episode, I interviewed LinkedIn expert Louise Brogan, and she opened my eyes: LinkedIn is a hidden goldmine for creators ready to stand out and sell.

In this post, I’ll break down why LinkedIn is your next big opportunity, how to get started the right way, and how to use tools like MiloTree to build your audience effortlessly.

Show Notes: * MiloTree * FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times * FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet * FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group * Louise Brogan * Raise Your Visibility on LinkedIn

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why LinkedIn is the Hidden Opportunity You Can’t Ignore Most bloggers and small business owners think LinkedIn is only for suits and corporate ladder climbers. But Louise shared a surprising truth:

✅ People on LinkedIn have money to spend — and they’re looking for new hobbies, services, and products. ✅ Less competition — Only 2% of LinkedIn users post content! ✅ Engaged audiences — These aren’t passive scrollers. LinkedIn users are more likely to buy, connect, and hire.

If you’ve been hit hard by Google updates or you’re frustrated with Instagram’s algorithm, LinkedIn offers a fresh place to be seen and heard — especially if you’re creative, independent, or selling digital products.

How to Start Growing Your Business on LinkedIn You don’t need to reinvent the wheel to succeed on LinkedIn. Here’s Louise’s simple, powerful strategy:

  1. Optimize Your Profile Think of your LinkedIn profile as your storefront. Louise recommends making it immediately clear:

  2. Who you help

  3. How you help them
  4. What action you want them to take next (hint: link to your freebie, blog, or store)

Pro Tip: Your profile should focus more on your audience’s needs than your own resume.

  1. Post Just Twice a Week Unlike Instagram or TikTok where you need to post daily, LinkedIn works best with just 1–2 posts a week. Some ideas:

  2. Share quick tips or advice related to your niche.

  3. Ask engaging questions that invite comments.
  4. Tell short stories that connect to your brand.

👉 Important: Don’t spam with links! Instead, draw people to click through to your profile, where they’ll find all your goodies.

  1. Use LinkedIn Newsletters Louise dropped a golden tip: Create a LinkedIn Newsletter.

  2. Every new connection is invited to subscribe.

  3. You can include links to your blog, freebies, and products inside the newsletter.
  4. Best of all, newsletters get sent to subscribers’ email inboxes — not just buried in LinkedIn feeds.

Imagine growing a second email list on autopilot!

Why LinkedIn Is Perfect for Selling Digital Products and Growing Your Email List At MiloTree, we’re all about making business simple. That’s why this strategy pairs perfectly with MiloTree’s free tools.

With MiloTree’s Free Plan, you can:

  • Create an AI-generated opt-in page in under 5 minutes.
  • Upload your freebie (cheat sheet, mini-course, coupon — anything!).
  • Start collecting emails while you sleep.
  • Sell digital products without needing complicated tech.

Whether you're sending LinkedIn visitors to your freebie or newsletter, MiloTree makes it easy to capture those leads and turn them into customers.

👉 Ready to set up your free MiloTree account? Start here.

Take Action Today If you want to future-proof your business, diversify your audience, and stop relying only on Instagram or Google, it’s time to embrace LinkedIn.

Start by:

  • Optimizing your LinkedIn profile
  • Posting twice a week
  • Launching a LinkedIn newsletter
  • Creating your MiloTree freebie to collect email subscribers

The opportunities are wide open — and the competition is surprisingly low.

🎯 Pro Tip: Don't overthink it. Get your first post up this week and start building momentum.

You’ve got this! And if you want even more help, check out MiloTree’s free AI prompts to quickly create your first irresistible freebie.

Other Related Blogger Genius Podcast Episodes You'll Love: * Why Passive Income is a Lie (And What to Focus on Instead in 2025) * How to Sell Digital Products in Crazy Times (2025 Strategy) * How Top Bloggers Make PASSIVE Income While They Sleep?

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🎙 Calling all content creators! Sell digital products and grow your audience with MiloTree—completely free, forever. Start now! ➡️ https://milotree.com

If you’re a blogger, content creator, or online entrepreneur, chances are you’re feeling the effects of a rapidly changing world—AI disruption, economic instability, politics, and tariffs all creating noise and anxiety.

You might be wondering: “Should I be selling anything right now? Is anyone even buying?”

The answer is YES.

In this week’s episode of The Blogger Genius Podcast, I break down why now is the BEST time to create and sell digital products—especially if you want to stand out, help your audience, and build a business that thrives in chaos.

And the best part? You can do it all with MiloTree—no tech overwhelm, no expensive software, just simple tools that let you grow your list, offer a freebie, and sell your digital products with ease. And you can start for free, forever!

Show Notes: * MiloTree * AI Prompt for 10 Product Ideas in Uncertain Times * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

The Truth: People Are Still Buying—But Their Needs Have Changed In uncertain times, people crave:

  • Stability
  • Direction
  • Emotional relief
  • A sense of control

That’s why selling digital products that solve real problems, ease anxiety, or help people grow is not just okay—it’s powerful. You get to be the leader they’re looking for.

So how do you position your product as a “must-have” right now?

👉 Use The Six Purchasing Triggers.

These are the six reasons people hit Buy Now—especially in times of uncertainty.

The 6 Reasons People Buy Digital Products in Uncertain Times Here’s a breakdown of the triggers—and product ideas that align with each one:

🎯 1. To Make Money People are anxious about finances and want to increase their income fast. Product Ideas:

  • How to Start Freelancing Fast – $19 workbook
  • Low-Lift Affiliate Income Guide – $17 guide
  • Launch Your Paid Membership in a Weekend – $197 coaching package

🟡 MiloTree user spotlight: One creator made $1,250 in a week with a simple email coaching offer!

Marketing Language: "This is not just a workbook—this gives you clarity, confidence, and the tools to grow your income."

💰 2. To Save Money People are looking for ways to cut back. Product Ideas:

  • Meal Plan Like a Pro: Save $50 a Week on Groceries – $19 ebook
  • DIY Canva Branding Kit – $27
  • Budget-Friendly Family Fun Calendar – $9

Marketing Language: "Spend $27 and save $250 this month. That’s an easy yes."

🕓 3. To Save Time Overwhelm is real. Offer time-saving systems. Product Ideas:

  • Done-for-You Social Media Calendar – $29
  • Plug-and-Play Pinterest Templates – $22
  • Homeschooling Schedules That Work – $39

Marketing Language: "Saves you 5+ hours a week so you can breathe again."

👉 Need help coming up with the perfect product idea? Grab this FREE AI Prompt + Sales Copy Template that gives you 10 product ideas tailored to your niche + the exact words to use to sell them: 🔗 milotree.com/ideas

😊 4. To Move Toward Happiness People want joy, creativity, and calm right now. Product Ideas:

  • Learn to Draw in 10 Minutes a Day – $49 course
  • 30-Day Gratitude Journal – $14
  • Make Your Mornings Magical – $25 audio series

Marketing Language: "This is your moment of peace, play, and presence."

😩 5. To Move Away From Pain Uncertainty brings burnout and confusion. Offer relief. Product Ideas:

  • Burnout Recovery Toolkit – $27
  • How to Set Boundaries Without Guilt – $19 ebook
  • Digital Detox Workshop – $37 live event

Marketing Language: "You’re not alone. This helps you feel better fast."

📈 6. To Raise Social Status People want to feel smart, capable, and future-ready. Product Ideas:

  • AI Tools for Creators – $79 crash course
  • How to Start a Profitable Substack – $39
  • Instagram Reels That Convert – $59 masterclass

Marketing Language: "Learn this now so you’re ahead of the game later."

Use MiloTree to Make It Happen (in Under 10 Minutes) At MiloTree, we’ve made it incredibly simple to:

✅ Sell your first (or next) digital product ✅ Offer a freebie to grow your email list ✅ Launch in less than 10 minutes ✅ Get started for FREE—no credit card required

You don’t need fancy tools or a complicated funnel. You just need a product that meets a real need—and MiloTree gives you everything to launch and deliver it effortlessly.

Start selling for free now at MiloTree.com.

Final Thoughts: Your Audience Needs You This is not the time to go quiet.

It’s the time to step up, share your knowledge, and help your audience navigate the chaos. Because someone is Googling right now for the solution that you can offer.

So lean into these six purchasing triggers, create something small but meaningful, and put it out into the world.

🎁 Start with a freebie. 💰 Then sell something simple. 💡 And use MiloTree to make it all work—fast and easy.

Ready to show up, serve, and sell?

✨ Your audience is waiting—and MiloTree is here to help.✨

Other Podcast Episodes You Might Like: * How to Sell Digital Products Online (The Beginner’s Guide)

  • 5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income)

  • Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie

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🎙 Calling all content creators! Sell digital products and grow your audience with MiloTree—completely free, forever. See how easy it is! ➡️ https://milotree.com

If you're a blogger, coach, content creator, or online entrepreneur, you've likely wondered, what's the easiest way to start making money online—without needing tech skills, inventory, or a huge following?

In this episode of The Blogger Genius Podcast, I'm sharing why selling a digital product is hands-down the fastest, simplest, and most sustainable way to build your online business this year—and how to do it with zero overwhelm using MiloTree’s free plan.

Show Notes: * MiloTree * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

Why Digital Products Are the Ultimate Business Model in 2025 Selling digital products is no longer just for tech-savvy creators. Whether it's a printable planner, ebook, coaching session, or mini-course, digital products are easy to create, deliver instantly, and sell on repeat—with no inventory and no burnout.

Here’s why they’re perfect for beginners:

  • ✅ No shipping or inventory
  • ✅ High profit margins
  • ✅ Global reach
  • ✅ Sell in your spare time
  • ✅ Instant delivery (when you use the right tool—like MiloTree!)

But… Where Do You Start? That’s exactly why we built MiloTree—a platform made for beginners who hate complicated tools.

With MiloTree’s free plan, you can:

  • Upload your digital product
  • Let our AI build your sales page automatically
  • Collect payments and deliver your product instantly
  • Grow your email list with freebies and lead magnets
  • Use pop-ups to grow your social media followers—24/7

And the best part? You can do all this in under 10 minutes, even if you have zero tech skills.

👉 Sign up for the MiloTree now

What Should You Sell? Start Small (and Fast!) The biggest mistake I see creators make is overthinking their first product. Instead, start small. Think:

  • 📋 A checklist
  • 📘 An ebook
  • 📅 A digital planner
  • 🧠 A one hour workshop
  • 🎯 A coaching session

Then, build on that! Bundle a few together, offer a live training, grow into a membership. Each step builds momentum and confidence.

Need Help Coming Up with Your First Digital Product Idea? 🎁 Grab My Freebie: 13 AI Prompts to Write an Ebook in Under 3 Hours

This free download includes:

  • 13 AI prompts to generate and flesh out your product idea fast
  • A Canva template to design your ebook
  • A guide to the 6 proven purchasing triggers that make people buy (make money, save money, save time, move toward happiness, move away from pain, raise social status)

👉 Get the free AI prompts here

The Secret to Success? B- Minus Work Perfection leads to procrastination. The secret? B minus work.

Your first product doesn’t need to be perfect—it just needs to exist. Launch fast, learn, improve. That’s what successful creators do.

Your B-minus product today could be your A-plus product six months from now—but only if you get it out into the world now.

Real People, Real Results Don’t believe me? Here’s how real creators are using MiloTree right now:

  • David sold 4 coaching packages at $497 each—without even having a website!
  • Tara, a food blogger, grew her email list with a freebie and now sells gluten-free meal plans daily.
  • Jennifer, a complete tech newbie, made her first $150 in just two weeks selling a $19 money-saving planner.

You Don’t Need a Big Audience—You Just Need a Plan Making money with digital products isn’t about having a huge audience or years of experience. It’s about:

  • Solving a real problem
  • Using simple tools
  • Taking action—imperfectly!

👉 Sign up for the MiloTree and start selling today

Final Thoughts

You’ve got an idea. You’ve got a free tool. You’ve got a simple plan. The only thing left is to start.

💥 Download your AI prompts, create your first digital product, and get it out into the world.

You’ll be amazed at what happens when you stop waiting and start doing.

Other Podcast Episodes You Might Like: * 5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income) * Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie * Embracing Imperfection: The Power of B-Minus Work

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🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ https://milotree.com/join/free

If you’re a coach, course creator, blogger, or online entrepreneur struggling to grow your email list or make consistent sales—especially without running paid ads—this post is for you.

In my latest Blogger Genius Podcast episode, I spoke with sales and business coach Tracy Beavers, who shared how to authentically grow your audience and income by focusing on human connection and smart Facebook strategies.

Best part? These are zero-cost, organic growth tactics that anyone can implement today.

Show Notes: * MiloTree * Tracy Beavers * Join Tracy’s Facebook Group * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * YouTube * iTunes * Spotify

The Problem: You’re Invisible Online Maybe you’re creating great content and have a killer freebie, but crickets. You’re not getting noticed, your email list isn’t growing, and you’re wondering if you need to dump money into Facebook ads or start dancing on Reels.

The truth is: you don’t have to do any of that.

Instead, what you need is to turn your existing Facebook presence into a high-converting list-building machine—without being salesy or spammy.

The Solution: Be Human, Get Visible, Grow Your List According to Tracy, the secret to sales isn’t slick pitches or aggressive tactics—it’s being “a warm, kind human who connects with another human.”

Here’s how she helps her clients grow their lists and businesses using Facebook (for free!):

  1. Turn Your Facebook Profile into a Funnel Your Facebook personal profile is a massively underused tool.

Tracy recommends treating your Facebook cover photo like a billboard. Highlight your freebie or Facebook group and add a strong call-to-action like “Click here to join.” When people click the photo, the description should include a compelling reason to join and a clickable link.

💡 Pro tip: Use your Facebook personal profile to drive people into a free Facebook group that collects email addresses upon entry.

  1. Leverage Other People’s Facebook Groups (Even if Promotions Aren’t Allowed) Worried you can't promote yourself in other people’s groups? You don’t have to.

Here’s Tracy’s secret: Be visible and be helpful.

  • Show up consistently.
  • Leave thoughtful, kind comments.
  • Share your expertise without links.
  • Ask great questions or share tips (with no strings attached).

People will get curious and click on your profile—which, if optimized, will lead them to your freebie, group, or digital product.

  1. Build Community Through a Free Facebook Group You don’t have to be everywhere. Tracy built her business primarily on Facebook—not Instagram, not TikTok, not YouTube. And it works.

Choose one platform where your audience hangs out and go deep.

If you’re running a Facebook group and it feels “dead,” Tracy says the problem isn’t Facebook—it’s the lack of intention behind your group.

Treat your group like a party:

  • Welcome every new member with a personal DM.
  • Post engaging content 4–5 times a week (it doesn’t have to be daily).
  • Allow members to share, network, and connect.
  • Create real community by being present.

💥 Our Facebook group is called: Become a Blogger Genius —please join me over there!

  1. Offer Multiple Freebies (And Rotate Them) Tracy rotates multiple lead magnets to grow her list. Her most popular ones?

“Social Media Content Made Easy” – A video + PDF showing how to generate 90 days of content ideas in just 30 minutes.

“Grow Your Email List in Other People’s Facebook Groups” – Even if promotions aren’t allowed.

If you’re wondering where to store and deliver your freebies, this is where MiloTree comes in.

How to Offer Freebies and Sell Products with MiloTree (For Free!) At MiloTree, we’ve created the easiest all-in-one solution to grow your email list and sell digital products—with no tech headaches.

With the MiloTree Free Plan, you can: * ✅ Create AI-generated opt-in landing pages in minutes * ✅ Upload and deliver unlimited freebies * ✅ Grow your email list on autopilot * ✅ Sell digital products without complicated software

💡 Whether you’re sharing a content cheat sheet, recipe ebook, or mini course—MiloTree makes it simple.

👉 Sign up for the MiloTree Free Plan now and start growing your list and income—without spending a dime.

Final Takeaway: Human Connection Wins in 2025 In a world flooded with AI content, human connection is your superpower.

Tracy said it best: “It’s not about the sale. It’s about the connection.”

So show up. Be kind. Be consistent. Offer value. And make it easy for people to find your freebie and join your list.

Let tools like MiloTree handle the tech so you can focus on what matters most—serving people and growing your business.

Other Podcast Episodes You Might Like: * 5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income) * Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie * Embracing Imperfection: The Power of B-Minus Work

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🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ https://milotree.com/join/free

Blogger, tired of spending endless hours creating digital products only to see disappointing sales? Do you want reliable, sustainable income from your blog without complicated tech or hefty investments?

In my recent episode of The Blogger Genius Podcast, I shared five powerful yet overlooked strategies successful bloggers are using right now to generate tens of thousands of dollars from their digital products. And the best part? You can implement these strategies easily, starting today, using MiloTree—for free!

Strategy #1: Offer Instant Micro Wins Your readers don't always want complex resources—they crave quick, actionable solutions. By offering an immediate micro win through a simple checklist, template, or cheat sheet, you build trust quickly and encourage future sales.

Early on, I created a detailed SEO ebook, expecting huge results. But when I launched, it barely made $100. After pivoting to a one-page blog post checklist promising instant SEO improvements in 15 minutes, my email list surged to 3,000 subscribers, dramatically boosting sales.

Action Step: Create an actionable micro win freebie and link it directly to your premium product. Easily set this up in MiloTree at no cost.

👉 Grab My Free AI Prompts to Create Your Freebie

Strategy #2: Create Real Urgency Ambiguity doesn't sell; clarity and urgency do. When I launched my first coaching offer, vague messaging resulted in only $497 in sales over two weeks. Relaunching with a firm, 48-hour Black Friday deadline quadrupled my revenue to $2,000.

Action Step: Always give your offers clear, authentic deadlines to drive immediate action.

Strategy #3: Streamline Your Sales Process Every extra click or confusing step in your checkout process risks losing potential buyers. Simplifying this process can instantly boost your conversions.

MiloTree provides intuitive, AI-generated optimized sales and checkout pages designed specifically for bloggers, boosting conversions by 20-30%.

Action Step: Use MiloTree’s free, user-friendly checkout pages to streamline your customer's journey.

Strategy #4: Strategically Use Testimonials Your potential customers have hesitations. Testimonials that directly address these fears significantly increase confidence and sales.

One blogging student waited weeks to buy my course due to overwhelm fears. After completing the course quickly, her positive testimonial featured prominently increased sales by over 25%.

Action Step: Highlight targeted testimonials addressing specific customer concerns on your MiloTree sales pages.

Strategy #5: Sell Through Compelling Stories Authentic, relatable stories vividly illustrate transformation and inspire readers to purchase. Sharing stories about real customer successes—like a membership participant paying off debt—creates powerful emotional connections.

Action Step: Regularly share short, impactful stories in your emails and social media to highlight tangible results from your digital products.

Ready to Skyrocket Your Digital Product Sales? MiloTree is designed specifically to simplify digital product sales and audience growth for bloggers. Start today completely free!

👉 Sign Up for Your Free MiloTree Account

Need ideas for your first micro win freebie? Download my free AI prompts to have your micro win cheat sheet ready in minutes:

👉 Free AI Prompts

Take action today and start earning real money from your blog!

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🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ https://milotree.com/join/free

If you’ve been struggling to grow your email list and start making money online, you’re not alone. Many online entrepreneurs feel stuck—unsure how to build their audience without breaking the bank. But what if I told you there’s a way to do both for free?

In my latest Blogger Genius Podcast episode, I break down a simple strategy using MiloTree that lets you grow your email list while making money on autopilot. No complicated funnels. No tech headaches. No upfront cost.

Step 1: Create a Freebie That Your Audience Wants Right Now A great freebie is something quick, easy to consume, and solves a small but real problem your audience has. Think of it as a Hershey’s Kiss—something people consume immediately, not a 50-page ebook that collects digital dust in their downloads folder.

Examples of High-Converting Freebies: ✅ 5 Instagram Caption Templates for entrepreneurs ✅ 10 Quick & Easy Meal Prep Hacks for busy moms ✅ How to Start a Blog in 3 Simple Steps for beginning bloggers

Need help coming up with your freebie? I’ve got you covered! Grab my 3 AI prompts to generate a lead magnet in minutes: ➡️ milotree.com/freebieprompts

💡 Pro Tip: With MiloTree, you can set up your freebie for free, and we’ll handle delivery for you—no extra steps, no tech headaches.

Step 2: Add a Tripwire Product to Start Making Money Instantly Once people grab your freebie, this is the perfect time to offer them a low-cost product that helps them take the next step. This is called a tripwire—a small digital product priced between $7-$27 that immediately provides value.

Examples of Tripwire Products: 🔥 If your freebie is 5 Instagram Caption Templates, your tripwire could be a 100-template pack for $19. 🔥 If your freebie is 10 Meal Prep Hacks, your tripwire could be a 4-Week Meal Plan for $17. 🔥 If your freebie is How to Start a Blog in 3 Steps, your tripwire could be a Beginner Blogger Course for $27.

This works because your new subscriber just showed interest in this topic, making them much more likely to buy.

💡 Pro Tip: With MiloTree, setting up a tripwire is one click—no coding, no complex funnels. And you can do this for free too! Just upload your product, set a price, and you’re done!

Step 3: Use Tripwire Sales to Fund Your Email List Growth One of the biggest reasons entrepreneurs struggle to grow their email list is the cost of ads. But what if you could use the money from your tripwire sales to fund your growth?

Here’s how: ✔️ Offer a freebie to attract subscribers. ✔️ Sell a tripwire product immediately after signup. ✔️ Use the tripwire profits to run more ads to your freebie. ✔️ Repeat the process—your business funds itself!

This is how smart entrepreneurs scale their businesses for free while also making money.

Step 4: Get Your First Freebie & Tripwire Live Today (for Free!) You don’t need a website. You don’t need to be tech-savvy. You just need MiloTree. Here's a video showing what it looks like in your MiloTree dashboard.

🔹 MiloTree creates an AI-powered opt-in page for your freebie. 🔹 We deliver your freebie and add subscribers to your email list automatically. 🔹 You can upload & sell your tripwire product right away. 🔹 All of this is FREE—no credit card required!

🚀 Ready to start? Sign up for MiloTree Free and launch your first freebie + tripwire today: ➡️ milotree.com

Final Thoughts If you’ve been waiting for the perfect time to start growing your email list and making money, this is it.

With MiloTree, you can build your audience, test new product ideas, and generate sales—all without spending a dime. And once you see that first sale pop up in your inbox, I promise—you’ll be hooked.

🎯 Try it now for free: milotree.com

💬 Got a freebie idea? Drop it in the comments! I’d love to hear what you’re working on and give you feedback.

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Turn your influence into income today! 🚀 Start selling digital products, growing your email list, and boosting your social media with ease—all for free with MiloTree. Sign up now!

If you're a blogger, content creator, or entrepreneur, you've likely heard the term "influencer." But for many creators, stepping into that role can feel uncomfortable. You’re not just posting beautiful photos or writing helpful blog posts—you’re stepping forward as a recognizable brand with a human face.

In my latest Blogger Genius Podcast episode, I sat down with Gordon Glenister, an expert in influencer marketing and host of the Grow Your Influence Online podcast, to break down what it takes to make this shift without feeling inauthentic.

Show Notes: * MiloTree * Gordon Glenister * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Why Your Influence is More Valuable Than Your Content With the rise of AI-generated content, Gordon and I discussed how pure content creation is becoming commoditized. What remains valuable? You—the creator behind the content. Your unique personality, expertise, and personal brand are what make people engage and keep coming back.

Many bloggers see Instagram influencers as self-promoters, but Gordon argues that successful influencers are problem solvers. If you help moms, food lovers, or DIY enthusiasts, you’re already building influence—you just need to recognize and harness it.

How to Build Influence Without Selling Out A common fear is that stepping into the influencer role means selling out. However, Gordon explained that brands want to partner with authentic creators who care about their communities. The key is staying true to your audience and only partnering with brands or promoting products that align with your values.

He pointed out that many creators have highly engaged communities but aren’t monetizing them simply because they don’t see their value. If you’ve built a following, even a small one, you already have influence—you just need to recognize and leverage it.

Strategies to Step into the Influencer Role If calling yourself an influencer feels uncomfortable, here are some simple shifts you can make:

  1. Become Memorable Gordon shared that successful influencers often have a signature style or catchphrase. This can be as simple as wearing distinctive glasses (like Gordon does) or always signing off your content in a consistent way. Think about what small, repeatable element could make you stand out.

  2. Create a “Weekly Moment” One of Gordon’s biggest tips was to establish a regular posting rhythm. Whether it’s a weekly newsletter, a podcast episode, or an Instagram series, showing up consistently builds trust and anticipation.

I’ve been experimenting with this myself, sharing my Build Your Digital Product Empire series on Instagram. Even though I don’t post it on a set day, I’ve noticed my engagement steadily increasing just from naming it as part of a series.

  1. Make Your Audience Feel Seen People don’t just want to consume content—they want to feel acknowledged. By engaging with your audience’s comments, asking for their feedback, and even mentioning their insights in your content, you create a deeper connection.

  2. Niche Down to Stand Out Rather than trying to be an expert in a broad category like “food blogging,” think about your niche. For example, instead of just being a dessert blogger, you could focus on gluten-free, five-ingredient desserts for busy moms. The narrower your niche, the more recognizable and sought-after you become.

  3. Tell Your Audience What to Do Next One of the biggest mistakes content creators make is not giving clear calls to action. Gordon recommends always guiding your audience on what to do next—whether it’s saving a post, subscribing to a newsletter, or joining your membership. If you don’t spell it out, people won’t take action.

The Role of AI and the Future of Influence We also discussed AI’s growing role in content creation. While AI can speed up your workflow, your human personality remains irreplaceable. Gordon emphasized that people buy from people. If you’re using AI, make sure it’s enhancing—not replacing—your unique voice and brand.

Start Growing Your Influence Today Building influence doesn’t mean becoming a different person. It simply means amplifying what makes you unique and showing up consistently. If you’re already helping people through your content, you’re halfway there.

So, what’s your signature element? Your “weekly moment”? Your niche? Start putting these strategies into practice today and watch your influence—and opportunities—grow.

Want to turn your influence into income? Check out MiloTree—the simplest way to sell digital products, memberships, and freebies without the tech headache. Sign up for free today!

Other Podcast Episodes You Might Like: * 5 Digital Products Dominating This Year (+ How to Turn Them Into Passive Income) * Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie * How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business with Paul Ross

Connect with me: ✨

  • Instagram: https://www.instagram.com/milotree/ ✨
  • LinkedIn: https://www.linkedin.com/in/jilliantohberleslie/ ✨
  • Facebook Group: https://www.facebook.com/groups/bloggergenius

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🚀 Start selling digital products for FREE FOREVER. Turn your ideas into income! 👉 Join MiloTree Now!

If you're a blogger, content creator, or coach looking to monetize your audience, selling digital products is one of the best ways to build a sustainable online business. But here’s the secret: you don’t need to constantly create new products. Instead, focus on repurposing what you’ve already made into multiple income streams.

In this post, I’ll share five profitable digital products that are dominating the market right now—and how you can maximize your profits by repackaging and repurposing them.

  1. Live Workshops (With a Twist) Why They Work: With AI-generated content everywhere, real human interaction is more valuable than ever. People crave live engagement, which is why paid live workshops are exploding in popularity.

How to Sell and Repurpose: * Host a 60-minute live Zoom workshop on a hot topic. Charge anywhere from $27 to $97 for access. * Record the session and sell the replay as an evergreen digital product. * Break the workshop into mini lessons and sell them as a bite-sized course. * Offer a PDF transcript or workbook as an additional paid resource. * Use short clips from your workshop on social media to promote future sales.

👉 Example: Host a "Pinterest Traffic Growth Workshop" for bloggers, then sell the replay, offer a mini-course with key takeaways, and package the workbook as a separate download.

📌 MiloTree makes it easy to set this up with AI-generated sales pages in seconds.

  1. Email Challenges Why They Work: People love guided challenges that help them achieve quick wins. A 5- to 10-day email challenge is an easy way to build engagement and grow your email list.

How to Sell and Repurpose: * Create a free or paid challenge ($10-$27 entry fee). * Deliver daily emails with tips, templates, or action steps. * Turn the email content into an ebook and sell it. * Repurpose the challenge into a self-paced mini-course. * Offer a VIP version with bonus videos or live Q&As for an upsell.

👉 Example: A "7-Day Instagram Growth Challenge" with actionable strategies, later repackaged into a step-by-step ebook and a self-paced course.

📌 With MiloTree, you can automate this process and even sell a tripwire product on the thank-you page when someone signs up for your challenge!

  1. Digital Templates & Toolkits Why They Work: People want done-for-you solutions. Digital templates save time and effort, making them super high-value and easy to sell.

How to Sell and Repurpose: * Offer plug-and-play Canva, Notion, Trello, or Google Sheets templates. * Sell them as individual downloads or bundles for higher perceived value. * Offer editable vs. non-editable versions at different price points. * Repurpose them as bonuses for memberships, coaching programs, or online courses.

👉 Example: A "Social Media Content Calendar" available in multiple formats—Notion, Trello, Google Sheets—sold separately for $27 or included as a membership bonus.

📌 MiloTree allows you to quickly sell digital downloads and even offer them in different formats to different audiences.

  1. Strategy Sessions & Coaching Calls Why They Work: Personalized one-on-one coaching is always in demand, but the real magic happens when you repurpose those sessions into passive income.

How to Sell and Repurpose: * Offer high-ticket coaching calls and record them. * Create mini-courses or guides from the most common questions. * Use client Q&As to generate blog content or eBooks. * Package coaching insights into a step-by-step training program.

👉 Example: An "Instagram Strategy Session" where you walk a client through their content plan, later repurposed into a pre-recorded training or course.

📌 With MiloTree, you can sell coaching calls and automatically deliver recordings to clients.

  1. Memberships & Private Communities Why They Work: Recurring revenue is the holy grail of online business. Once you build a membership, you get paid over and over again for content you create once.

How to Sell and Repurpose: * Offer exclusive content, coaching, or templates inside a private group. * Charge a monthly or annual fee for access. * Repurpose past content into standalone digital products. * Offer different membership tiers for various price points.

👉 Example: A "Digital Product Creators Membership" that includes monthly workshops, templates, and AI tools, housed in a private Facebook group or Slack community.

📌 MiloTree makes setting up memberships simple, allowing you to start selling with no tech headaches.

Other episodes you may like:

Make Your First $1,000 Selling Digital Products (Even with a Small Audience!) with Jillian Leslie

The Truth About Growing a Successful Digital Product Business in a Small Niche with Courtney Whitehead

10 Types of People Who Will Win in 2025 (And How to Be One of Them)

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🚀 Grow your audience, skyrocket your social following, and start making money with digital products. Start selling for FREE FOREVER. Turn your ideas into income! 👉 Join MiloTree Now

🚀 Grow your audience, skyrocket your social following, and start making money with digital products. Start selling for FREE FOREVER. Turn your ideas into income! 👉 Join MiloTree Now!

Are you struggling to make money from your blog? You’re not alone. Many bloggers feel stuck, thinking they don’t have a big enough audience, don’t know what to sell, or are overwhelmed by the tech side of selling digital products.

But here’s the truth: you don’t need a massive audience to make money. I’ve seen bloggers in all niches—food, parenting, wellness, and even social media coaching—hit $1,000 and beyond with just a few hundred engaged followers.

In this post, I’ll break down a simple four-step plan to start making real money from your blog—fast and for free. If you follow this, you could have your first digital product up and selling by the end of this week!

Show Notes: * MiloTree * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Step 1: Pick a Simple Digital Product to Sell One of the biggest mistakes bloggers make is overcomplicating their digital product. The key is to start simple and solve a real problem.

Think about the six purchasing triggers people will pay for:

  • ✅ Makes money
  • ✅ Saves money
  • ✅ Saves time
  • ✅ Moves toward happiness
  • ✅ Moves away from pain
  • ✅ Raises social status

Now, here are three quick-to-launch digital product ideas that work in almost any niche:

📌 1. Digital Downloads (Price: $17 - $47) Think of ebooks, guides, or printables. These work because people love "done-for-you" solutions.

  • Food bloggers: A 7-day meal plan for busy parents ($37)
  • Craft bloggers: A Beginner’s Guide to Crochet ($27)
  • Parenting bloggers: A Printable Family Chore Chart ($17)
  • Wellness coaches: A 30-Day Self-Care Journal ($27)
  • Social media experts: An Instagram Reels Content Calendar ($47)

🎥 2. Workshops or Mini-Courses (Price: $47 - $97) If you love teaching, create a live or recorded workshop.

  • Food bloggers: A Live Meal Prepping Like a Pro Workshop ($67)
  • Craft bloggers: A Handmade Holiday Gifts Mini-Course ($97)
  • Parenting bloggers: A Toddler Tantrum Survival Live Q&A ($47)
  • Wellness coaches: A Morning Routines for Energy & Focus Mini-Course ($67)
  • Social media experts: A How to Grow on Instagram in 30 Days Workshop ($97)

💡 3. Coaching or Consulting (Price: $97 - $197) People pay more for personalized help—this is a great high-ticket option.

  • Food bloggers: "Blogging for Foodies" Coaching Call ($97)
  • Craft bloggers: "Start Your Etsy Shop" Strategy Session ($147)
  • Parenting bloggers: Sleep Training 1-on-1 Coaching ($97)
  • Wellness coaches: Personalized Wellness Plan Coaching Call ($150)
  • Social media experts: Instagram Audit & Strategy Call ($147)

👉 Quick math:

  • Sell 22 copies of a $47 ebook = $1,000
  • Book 7 coaching sessions at $147 each = $1,000+

Step 2: Create a Simple Sales Page You don’t need a fancy website! A simple sales page should answer three key questions:

  1. What problem does your product solve? (Example: Struggling to meal plan?)
  2. How does your product solve it? (Example: A 7-day meal plan + grocery list)
  3. How can people buy it easily? (Example: Simple checkout page)

🚀 MiloTree Free Plan makes this easy! With MiloTree, you can create an AI-powered sales page in seconds—for free. It’s optimized for conversions, meaning more sales for you. Just enter: ✔️ Your product name ✔️ Your price ✔️ A short description

✅ MiloTree also delivers your digital product automatically. No tech headaches! 🎉 Sign up for free at MiloTree.com and start selling today.

Step 3: Sell with a Simple 3-Email Sequence 💡 Email is the best place to sell. Why? Because it’s personal, direct, and high-converting. Here’s the only email sequence you need:

📩 Email #1: The Hook Tell a story about the problem your product solves. Example: “I used to spend hours meal planning—until I figured out a simple system. Now I’m sharing it with you.”

🤔 Email #2: Overcome Objections Address hesitations. Example: “Worried this won’t work? That’s why I include a step-by-step video guide and a money-back guarantee.”

⏳ Email #3: Urgency & Social Proof Share testimonials and create FOMO. Example: “Sarah just emailed me saying this meal plan saved her five hours this week! Get yours before the price goes up in 3 days.”

🙌 No email list yet? No problem! Use MiloTree Free Plan to offer a freebie and start collecting emails—for free.

Step 4: Scale to $1,000+ with These Tricks Once you start making sales, scale up fast with these simple strategies:

🔥 1. Offer an Upsell When someone buys your product, offer them a related product or bonus on the thank-you page. Example: “Get a 1-on-1 coaching session for just $47 more!” ✅ MiloTree makes upsells easy!

⏳ 2. Run a Flash Sale Offer a 24-hour discount to create urgency. Example: “Get 50% off for the next 24 hours only!”

🔄 3. Promote More Than Once 💡 80% of people don’t buy the first time they see an offer. Remind them! Experts say people need to see your offer 7 times before they take action.

👉 Be bold! If you know your product helps people, you have an obligation to sell it!

🚀 Start Selling Digital Products for FREE with MiloTree! You don’t need a huge audience or a fancy website to make money blogging. Just follow this 4-step plan:

1️⃣ Pick a simple digital product 2️⃣ Create a MiloTree sales page (for free!) 3️⃣ Use a 3-email sequence to sell 4️⃣ Scale with upsells, flash sales, and reminders

🎉 Sign up for MiloTree Free Plan today and start selling in minutes—zero risk! 👉 MiloTree.com (100% Free Forever!)

Got a product idea but not sure if it will sell? Email me at jillian@milotree.com—I’d love to help!

Now, go take action! Your first $1,000 is closer than you think. 🚀💰

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If you've ever dreamed of turning your passion into a thriving business, you're in for a treat! In my latest episode of The Blogger Genius Podcast, I sat down with Courtney Whitehead, a psychologist by day and crochet designer by passion. Courtney has successfully built an online business, Creations by Courtney, selling crochet patterns, but the lessons from her journey apply to any niche. Whether you’re a craftsperson, educator, or expert in a specific field, you can turn your expertise into a sustainable and financially successful business.

🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE—no limits, no fees, no catch. Sign up and start turning your ideas into income! 👉 Join MiloTree Now

Show Notes: * MiloTree * Creations by Courtney * 10 Digital Product Mistakes Checklists * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

In this blog post, we’ll break down the biggest takeaways from our conversation, including:

  • The journey from hobby to business
  • The tools that simplify selling digital products (spoiler: MiloTree makes it easy!)
  • The power of community and why a Facebook group might be your best asset
  • How to turn your engaged audience into a paid membership

From Hobbyist to Niche Business Owner Courtney’s journey started as a childhood passion, inspired by her mother. But it wasn’t until 2011, with the encouragement of her husband, that she decided to turn her love of fiber arts into a business. Like many creators, she started by selling finished products but quickly realized that wasn’t scalable. Enter pattern design—where she found her niche.

By creating and selling patterns, Courtney transformed her passion into a profitable business. If you’re an expert in a specific field, whether it’s crafting, writing, coaching, or another niche, consider selling digital products like templates, guides, or courses to expand your reach and revenue potential.

The Tech Struggles of Running an Online Business One of the biggest challenges Courtney faced was dealing with tech overwhelm. She initially invested in ThriveCart but quickly realized that the complexity of the platform made it difficult to use in her busy life. With three kids (including twins in competitive gymnastics) and a full-time career as a psychologist, she needed a tool that worked for her, not against her.

That’s where MiloTree came in. MiloTree’s simple interface allowed Courtney to easily set up and sell her digital products, saving her time and frustration. If you’re looking for a no-fuss way to start selling digital products, MiloTree is now offering a free plan—so you can set up a freebie, a digital product, or a social media pop-up with no credit card required. Try it now.

Building Community Through Facebook Groups Another key to Courtney’s success has been fostering an engaged community. Her Facebook group, Confidently Crochet with Creations by Courtney, has become a hub for crocheters to ask questions, share their work, and support each other. She also uses the group to test ideas, get feedback on patterns, and provide exclusive content.

If you’re a blogger or digital creator, a Facebook group can be an invaluable tool to nurture relationships with your audience. Not only does it help build trust, but it also creates a direct line of communication with potential customers.

Turning Community Engagement into Recurring Revenue Courtney is now considering turning her Facebook group into a paid membership, where members can get exclusive patterns, live tutorials, and deeper engagement. If you have an engaged audience, a membership can provide consistent revenue while giving your community even more value.

Setting up a membership is easier than ever with MiloTree, where you can sell subscriptions, courses, and exclusive content with just a few clicks. Imagine turning your expertise into a reliable monthly income!

The Biggest Takeaway: Keep It Simple One of the biggest lessons from this episode is that tech shouldn’t hold you back—it should support you. Courtney’s journey is a testament to the power of keeping things simple. Instead of getting bogged down by complicated tools, she found a solution that works for her and allows her to focus on what she loves: designing crochet patterns and growing her business.

Ready to Start Selling Digital Products? If you’re feeling inspired and want to start monetizing your passion, now is the perfect time. MiloTree’s free plan makes it easy to create and sell digital products with no upfront cost. Whether you’re selling crochet patterns, templates, courses, or memberships, MiloTree can help you grow your business with ease.

Sign up for free today!

Know someone who would love this conversation? Share this post with them! And if you’re enjoying The Blogger Genius Podcast, please subscribe and leave a review—it helps more people find the show!

Let me know in the comments—what’s your biggest takeaway from Courtney’s story? Have you thought about turning your niche passion into a business?

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie * How to Sell Without Feeling Icky: A Mindset Shift That Will Transform Your Business * The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom

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🚀 Ready to grow your audience, skyrocket your social following, and start making money with digital products? Get started for FREE with MiloTree’s Free Plan—no limits, no fees, no catch. Sign up today and start turning your ideas into income! 👉 Join MiloTree Now

But what if you could reframe selling into something positive—something that actually helps your audience? That’s exactly what Paul Ross, sales expert, hypnotherapist, and host of The Influencer's Edge Podcast shared on The Blogger Genius Podcast.

Show Notes: * MiloTree * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * The Influencer's Edge Podcast * PaulRossBook.com * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Biggest Myth About Selling One of the first mindset shifts Paul introduces is this: you are never selling your product or service. You are always selling decisions and good feelings about decisions.

Your potential customers aren’t just weighing the pros and cons of your offer—they’re also battling their own doubts, insecurities, and decision fatigue. Today’s consumers are overloaded with choices, making it harder than ever for them to trust their ability to make the right decision. Your job isn’t to “sell” them something—it’s to help them trust themselves and guide them to a decision that benefits them.

Why People Struggle with Selling For many creators, the real issue isn’t selling—it’s self-worth.

You might be thinking:

  • Is what I offer really valuable enough to charge for?
  • People can find free information online, so why would they pay me?
  • What if they think I’m just in it for the money?

Paul breaks this down: if your product or service truly helps someone improve their life, you are doing them a disservice by NOT selling it to them.

The truth is, people value what they pay for. When they invest in something, they are far more likely to take action and get results. If you give everything away for free, people may never take it seriously enough to make real changes.

Reframing Sales: You Are a Decision Service Technician Paul suggests that instead of thinking of yourself as a “salesperson,” you think of yourself as a Decision Service Technician—someone who helps people make empowered choices.

How to Sell Without Feeling Salesy: 1. Help Them Trust Themselves * Instead of convincing someone that your offer is great, help them feel confident in their ability to make a good decision. * Example: “I’m here to guide you through the process so you can feel confident in your next step.” 2. Show Them the Possibility, Not the Fear * Instead of focusing on pain points and pushing scarcity, open their eyes to what’s possible for them. * Example: If you sell an online course on meal planning, don’t just talk about the frustration of dinner prep—help them picture the relief of never stressing about meals again. 3. Ask Thought-Provoking Questions * People don’t always recognize their own needs right away. Guide them with questions that help them realize the value of what you offer. * Example: “What would it feel like to have a clear plan for your blog’s growth over the next six months?” 4. Use Language That Builds Connection * Avoid pushy sales talk and instead, use language that positions you as a guide. * Example: “Before we begin our exploration together today, let’s pause. What questions naturally arise as you consider taking this next step?”

Overcoming the Price Objection If someone says, “This is too expensive,” instead of getting defensive, Paul suggests reframing the conversation:

  • “You mentioned earlier that spending more time with your kids is a priority. What would it mean to you to have a system that gives you back an extra 5 hours a week?”
  • “I understand that this is an investment. What would make you feel confident in moving forward today?”

By redirecting the focus to the transformation and benefits, rather than just the price, you help your potential customer see the real value of what you offer.

Final Thoughts: Selling is a Service If you take one thing away from this episode, let it be this: Selling isn’t about pushing a product—it’s about guiding someone toward a better version of themselves.

When you shift your mindset from “I need to make a sale” to “I need to help someone make the best decision for them,” everything changes. Your confidence grows, your audience feels more connected to you, and your sales increase naturally.

🚀 Ready to take action? If you struggle with selling, start by offering a freebie through MiloTree, where you can create an AI-powered opt-in page and start building relationships with your audience—completely free!

Also, grab Paul Ross’s free ebook and video training on overcoming objections at PaulRossBook.com.

👉 Let’s reframe selling and start seeing it as a gift you give your audience! What’s one shift you’ll make in how you approach selling? Drop it in the comments below!

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie * How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ * Why Being “Salesy” is the Best New Sales Strategy in 2024 with Jillian Leslie

MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place.

Sign up today for free—no credit card required—to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at MiloTree today and turn your ideas into income. 💡

If you kicked off the New Year determined to make 2025 your year but are already feeling your motivation fade, don’t worry—you’re not alone. The truth is, success isn’t about big bursts of energy; it’s about showing up consistently, even when it gets tough.

So, who are the people who will truly thrive in 2025? Let’s break it down. Here are the 10 types of people who will win this year and how you can join them.

Show Notes: * MiloTree * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

  1. The People Who Show Up Consistently Success isn’t about motivation—it’s about habit. The people who keep going after everyone else quits are the ones who will come out on top. Even when the excitement wears off, they continue putting in the work. Be that person. Show up, even on the hard days.

  2. The People Who Put a Human Face on Their Business People connect with people—not faceless brands. Winners in 2025 will be those who show up as their real, authentic selves, sharing their stories, expertise, and even strong opinions. With AI making content more abundant than ever, the key differentiator is YOU. Let people see your personality and what makes you unique.

  3. The People Who Embrace AI AI isn’t going anywhere, and those who embrace it will have a major advantage. As my recent podcast guest, Peter Guirguis, shared, those who learn AI and integrate it into their work will never be replaced. AI is like throwing gasoline on your creativity and productivity—use it to your advantage.

Want AI tools to streamline your business? Check out last week’s episode for my top AI recommendations.

  1. The People Who Embrace B-Minus Work Perfectionism kills progress. The winners this year won’t wait for everything to be perfect; they’ll take action. B-minus work is still above average—and more importantly, it gets things done. Remember, nobody is judging you as harshly as you’re judging yourself.

  2. The People Who Test and Test Fast Want to see if your idea will work? Test it quickly—without spending money upfront.

That’s exactly why we launched the MiloTree Free Plan. You can:

  • Sell one digital product (e-books, coaching, guides)
  • Offer one freebie or lead magnet to grow your email list
  • Set up one social media pop-up to grow your following

And you can do all of this for free, forever—no credit card required. Set up a freebie or product today, see if it works, and if it doesn’t, tweak it and test again.

👉 Get started now: MiloTree Free Plan

  1. The People Who Look for Opportunities The playing field is wide open right now. The people who actively look for new opportunities—especially in digital products—will be the ones who grow. Not sure what to sell? Brainstorm with ChatGPT or ask yourself: What am I learning right now that I could teach others?

Then, set up a coaching offer in MiloTree, charge $80/hour, and start earning today.

  1. The People Who Commit to Focused Work Distraction is the enemy of success. If you struggle with focus, try the Pomodoro Technique: work in 25-minute focused bursts, take a 5-minute break, and repeat. This simple method has transformed my productivity, and it can do the same for you.

  2. The People Who Build Relationships Online business can be lonely, but you don’t need to go it alone. Winners in 2025 will find support networks, accountability partners, and collaborators to share ideas and expand their reach. You don’t need a high-ticket mastermind—just a few like-minded people who will tell you when an idea is great (or not).

  3. The People Who Believe in Abundance Your mindset shapes your success. If you focus on scarcity (“there’s not enough to go around”), you’ll stay stuck. But when you shift to abundance thinking, opportunities seem to appear everywhere.

Try it: look for abundance in your life right now, whether it’s time, resources, or ideas. The more you focus on it, the more you’ll find.

  1. The People Who Believe in Themselves Success starts with believing you can do it. As Paulo Coelho said, “When you want something, all the universe conspires in helping you achieve it.” The people who win this year will bet on themselves—will you?

Your Challenge: Take Action Now I’m here to help you win in 2025. Here’s how: ✅ Set up a freebie or digital product in MiloTree this week ✅ Email me at Jillian@milotree.com or DM me on Instagram (@milotree) with your sales page ✅ I will personally review it and give you direct feedback—for free!

Need AI-generated ideas? Grab these free resources:

📌 Freebie prompts: MiloTree Freebie Prompts 📌 Ebook prompts: MiloTree Ebook Prompts

2025 is already moving fast. The people who take action now will be the ones celebrating their success by the end of the year. Will that be you?

Let’s make it happen together! 🚀

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How to Embrace AI to Futureproof Your Online Business with Peter Guirguis * How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨ * From Panic to Profit: Turning Google Changes into Blogging Opportunities with Christina Hitchcock and Corinne Schmidt

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Ready to grow your audience, boost your social following, and start selling digital products? With MiloTree’s Free Plan, you can do it all—completely free, forever. Sign up at MiloTree today and turn your ideas into income. 💡

If you're feeling overwhelmed by the rapid evolution of AI and its impact on online business, you're not alone. But here's the good news: AI is a tool, not a threat—and those who embrace it now will position themselves for incredible growth.

In the latest episode of The Blogger Genius Podcast, I had the pleasure of talking with Peter Guirguis, founder of Swift Press Support. Peter shared how AI is transforming website design, marketing, and more, offering actionable insights to help online entrepreneurs thrive.

Show Notes: * MiloTree * Swift Press Support * 6 Purchasing Triggers Download * 3 AI Prompts You Need to Create a Freebie Cheatsheet * 13 AI Prompts to Write an Ebook in Under 3 Hours * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Why You Can’t Ignore AI in 2025 AI isn’t just a passing trend—it’s a game changer for businesses of all sizes. Here’s why:

  • Time Efficiency: Tools like ChatGPT save hours on content creation, customer service, and data analysis.
  • Enhanced Personalization: AI-generated insights allow you to tailor content and products to your audience.
  • Cost Savings: Automating tasks lets you achieve more without hiring additional staff.

If you’re not yet using AI to amplify your efforts, now is the time to dive in.

Tools to Supercharge Your Business Peter highlighted several AI tools that can transform your workflow:

  1. ChatGPT with Voice Features
    • Use ChatGPT's lifelike voice interaction for brainstorming, translations, and even fun personal debates. (It can settle Christmas tree watering arguments, too!)
    • Tip: Download the ChatGPT app on your phone to try this feature—it’s like having a virtual assistant in your pocket.
  2. Claude
    • Ideal for data analysis. Upload CSV files or spreadsheets to get trends, insights, and even predictive analytics.
  3. Perplexity
    • A research tool that provides concise answers with source links—perfect for speeding up your workflow.
  4. Runway ML
    • For content creators, this AI tool generates video clips from scratch. Describe a scene, and let the tool bring it to life.
  5. Leonardo AI
    • A tool for creating detailed images with granular controls for designers, such as background adjustments and blurs.
  6. Flux AI
    • Specializes in creating artistic and high-quality images.
  7. theresanaiforthat.com
    • A website listing various AI tools across industries, with user ratings and reviews to help you find the right AI for specific needs.
  8. InVideo AI
    • Briefly mentioned as a video generation tool capable of creating longer clips (e.g., 30 seconds).
  9. Sider AI
    • A Chrome or Safari extension for interacting with YouTube videos. It can summarize videos, provide key takeaways, and generate timestamps for specific sections.
  10. Custom GPTs
    • Create tailored AI “employees” to specialize in tasks like email marketing or copywriting. Peter recommends starting with a Prompt Assistant to optimize your AI interactions.

The Future of SEO and Content Creation SEO is evolving. With tools like Gemini and ChatGPT delivering direct answers to queries, fewer users are clicking through to websites. Peter’s advice: diversify your traffic strategies.

Here’s how:

  • Strengthen Your SEO: While traffic from Google may decline, keywords still help platforms and AI identify your content.
  • Experiment with Other Channels: Build traffic through ads, social media, and influencer collaborations.
  • Create Lead Magnets: Offer valuable freebies or lead magnets to grow your email list. (MiloTree’s free plan makes this easy—set up a lead magnet and start growing your list today!)

How to Get Started with AI If you’re ready to incorporate AI into your business, here’s a step-by-step plan:

  1. Experiment with AI Tools Start with ChatGPT and explore its capabilities. Try voice commands, create a custom GPT, or use AI for brainstorming product ideas.
  2. Download Free AI Resources Not sure where to start? Grab my 13 AI E-Book Prompts to create a sellable product in just hours. Download them for free here.
  3. Sign Up for MiloTree’s Free Plan Use MiloTree to create your first digital product or freebie, grow your social media following, and start collecting emails—all for free. Sign up here.

Final Thoughts The rapid pace of AI development may feel uncertain, but Peter and I agree on one thing: the future is bright for entrepreneurs willing to adapt. AI isn’t here to replace creativity—it’s here to amplify it. By exploring tools, diversifying strategies, and staying informed, you can position yourself ahead of the curve.

👉 Ready to make 2025 your breakout year? Start today by creating your first digital product or lead magnet with MiloTree for free. Don’t let another day go by without taking advantage of these tools to grow your business.

Loved this episode? Share it with a friend, and don’t forget to subscribe to The Blogger Genius Podcast!

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If you’re an online entrepreneur, coach, or blogger, you’ve likely been told that email marketing is key to growing your business. The saying is true, "The money is in your list!" Yet, the complexities of setting up email systems and crafting campaigns can feel daunting.

In my newest episode of The Blogger Genius Podcast, I interviewed Rebecca Shostak, co-founder of Flodesk (affiliate), a platform revolutionizing email marketing for small businesses. Rebecca shared her journey from designing merchandise for top music acts like Rihanna and Linkin Park to co-founding Flodesk, a tool designed to make email marketing simple, beautiful, and accessible.

In this post, we’ll unpack strategies for growing your business, simplifying your processes, and using tools like Flodesk and MiloTree to make your efforts easy, effective, and profitable.

Show Notes: * MiloTree * Flodesk (affiliate) * 6 Purchasing Triggers Download * The 3 AI Prompts You Need to Create a Freebie Cheatsheet * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Why Email Marketing is Critical in 2025 Email marketing has evolved from a "nice-to-have" to an essential pillar of a successful online business. Here’s why:

  • Higher Engagement Rates: While social media posts have a 3-5% visibility rate, email open rates range from 30-80% for engaged audiences.
  • Unmatched ROI: For every dollar spent on email marketing, businesses see an average return of $40.
  • Ownership of Your Audience: Social media algorithms are unpredictable, but with email, you own your subscriber list, ensuring direct communication with your audience.

If you’re not already building an email list, now is the time to start. Luckily, tools like Flodesk and MiloTree make this process seamless and free.

How Simplicity Drives Success In business, complexity can be the enemy of progress. Rebecca Shostak, co-founder of Flodesk, and my recent guest on The Blogger Genius Podcast, shared her philosophy: “Less is more.” This mindset applies to email design, business strategy, and the way you communicate with your audience.

Here’s how simplicity can transform your efforts:

  1. Simplify Email Design * Stick to 1-2 Fonts: Consistent typography creates a polished, professional look.
  2. Use Ample White Space: Break up content to make it visually appealing and easy to read.
  3. Focus on One Message: Avoid cramming multiple ideas into a single email. Instead, send shorter, more frequent emails.

  4. Streamline Your Business Strategy * Focus on Core Problems: Identify the single biggest problem you solve for your audience and build your messaging around it.

  5. Reduce Overwhelm: Avoid overloading your audience with information. Offer one solution at a time.
  6. Leverage Simple Tools: MiloTree integrates seamlessly with major email platforms like Flodesk, allowing you to grow your list and sell digital products effortlessly.

How to Transition Social Media Followers into Email Subscribers Social media is great for visibility, but it’s not where sales happen. Rebecca described email as the “intimate conversation” stage of the customer relationship. Here are actionable tips to transition your social followers into engaged email subscribers:

Offer a Valuable Freebie A freebie (also known as a lead magnet) is an excellent way to incentivize followers to join your list. Ideas include:

  • Cheat sheets
  • Mini-courses
  • Discount codes
  • Free shipping
  • Exclusive content (e.g., recipes, travel guides, templates)

With MiloTree’s Free Plan, you can create an AI-generated opt-in page, upload your freebie, and deliver it to subscribers automatically—all for free.

Optimize Your Link in Bio Rebecca highlighted Flodesk's Link in Bio tool, which prioritizes your email opt-in form at the top. Pair this with a strong call-to-action like:

  • “Grab your free cheat sheet now!”
  • “Get 10% off your first purchase—subscribe today!”

How to Use Email to Grow Your Business Your email list isn’t just a communication channel—it’s your most powerful revenue generator. Use it strategically to:

  • Drive Traffic to Your Blog or Website: Send short, snappy emails teasing new content.
  • Sell Digital Products: Whether it’s an ebook, course, or membership, email lets you connect directly with your audience to promote and sell.
  • Build Trust: Share personal updates or behind-the-scenes insights to foster a deeper connection with your subscribers.

How MiloTree Makes Selling Digital Products Easy At MiloTree, we believe in empowering entrepreneurs to monetize their expertise without the tech headache. Here’s why MiloTree is the perfect solution for selling digital products:

  1. Hassle-Free Setup * Set up your product, opt-in page, or freebie in under 5 minutes.
  2. No tech skills required—MiloTree’s AI tools handle the heavy lifting.

  3. Affordable Plans * Start for free, no credit card required.

  4. Scale up with plans that grow with your business.

  5. All-in-One Platform * Sell digital products, offer unlimited freebies, and grow your email list—all from one platform.

  6. Build Relationships Unlike faceless marketplaces, MiloTree helps you establish a direct connection with your audience, fostering loyalty and repeat sales.

👉 Ready to grow your audience and sell with ease? Sign up for MiloTree and start creating beautiful opt-ins and digital products today—it's simple, affordable, and effective. Sign up

Why Flodesk is Such a Powerful Email Tool Flodesk is not just another email service provider—it’s a tool built with simplicity and beauty in mind. If you’re looking for an affordable, user-friendly platform to create stunning emails, Flodesk is an excellent choice.

  • Simple Design Features: Gorgeous templates and intuitive tools make designing emails a breeze.
  • Flat Pricing: Unlike many other email platforms, Flowdesk charges the same rate no matter how big your list grows—no surprises, just simplicity.
  • Built for Small Businesses: Whether you’re a coach, blogger, or online entrepreneur, Flowdesk makes email marketing accessible and effective.

Pro Tips for Maximizing Your Email Strategy 1. Engage Regularly: Aim to email your subscribers at least once a week to keep your list warm. 2. Use Clear CTAs: Every email should have one clear call-to-action, whether it’s to read a blog post, download a freebie, or purchase a product. 3. Experiment and Analyze: Test different freebies, subject lines, and email designs to see what resonates most with your audience.

Take the First Step Today Ready to grow your business? Start with these simple steps:

  1. Download Free AI Prompts: Get three freebie prompts to create an irresistible lead magnet. Grab them here.
  2. Sign Up for the MiloTree Free Plan: Set up your opt-in page, upload your freebie, and start collecting emails today.
  3. Share Everywhere: Promote your opt-in link on social media, in your blog posts, and even in your email signature.

Final Thoughts Simplicity isn’t just a design choice—it’s a business strategy. By focusing on what truly matters, cutting out the noise, and using user-friendly tools like MiloTree and Flodesk, you can reduce overwhelm and grow your business with ease.

The time to start is now. Your future self (and your email subscribers) will thank you.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

  • How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨

  • The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom

  • Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie

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Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers

In the latest episode of The Blogger Genius Podcast, I dive deep into a common frustration faced by all bloggers and online entrepreneurs: the struggle with complicated technology and tools that often fail to deliver as promised.

I also share how MiloTree is a powerful solution designed to simplify the entire sales funnel process, helping entrepreneurs grow their audience, build their email list, and sell products without the usual tech headaches.

Show Notes: * MiloTree * 6 Purchasing Triggers Download * The 3 AI Prompts You Need to Create a Freebie Cheatsheet * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Problem with Complicated Tech Tools The Common Frustration Have you ever considered all the time and effort wasted on grappling with various tech tools? Whether it's searching for tutorials, hunting for elusive features, or reaching out to support when things go awry, these frustrations are all too familiar. This struggle is an inevitable part of building an online business.

A Personal Anecdote My husband David, a tech expert and the mastermind behind MiloTree, despite his technical prowess, faced difficulties connecting to the hotel Wi-Fi during our recent vacation in Miami. This incident highlighted our very reason for creating MiloTree: to provide technology that works seamlessly, allowing users to avoid the chaos that often accompanies building an online business.

The Sales Funnel Simplified * Attracting People: Using social media to draw in potential customers. * Converting Them into Email Subscribers: Offering valuable content to encourage sign-ups. * Selling Products or Services: Building trust and making sales to your audience.

While the concept is simple, the tools designed to facilitate this process often complicate matters unnecessarily.

Introducing MiloTree: A Solution for Simplified Sales Funnels Top of the Funnel: Growing Your Audience MiloTree offers social media pop-ups to help users grow their followers across various platforms, including Instagram, Pinterest, TikTok, YouTube, and Facebook. This feature converts site visitors into followers, establishing a foundation for deeper engagement.

Middle of the Funnel: Building Your Email List MiloTree's freebie tool allows users to easily upload their freebies, automatically delivering the content to new subscribers. The platform also provides an AI-generated opt-in page that can be shared on blogs, homepages, and social media. This seamless integration with major email service providers ensures that when someone subscribes, their information is automatically sent to the user’s email service provider. Additionally, users can offer unlimited freebies and implement tripwires—selling products on the thank-you page after someone joins the list.

Bottom of the Funnel: Selling Digital Products Milo Tree simplifies the process of selling digital products. Users can set up their products directly from the MiloTree dashboard, providing a name, price, and description. The platform generates an AI-created sales page, and users can also offer coupons and upsells to enhance their sales strategy. The key takeaway is that MiloTree is designed to work effortlessly, eliminating confusion and headaches.

Overcoming the Fear of Switching Tools I acknowledge that switching tools can seem daunting, especially for those who have invested in expensive lifetime deals. However, MiloTree can work alongside the tools they are already using, making the transition smoother.

I encourage anyone who feels stuck to reach out to me directly via email for assistance. I'm available to help brainstorm product ideas and provide feedbac

Solving Problems for Your Audience The key to success in online business lies in solving problems—specifically, the painful problems that truly bother your audience. So consider what issues your products address and whether they align with the six buying triggers I often discuss.

Free Guide For those unfamiliar with these triggers, grab my free guide, which is a game changer.

Why Choose MiloTree? MiloTree is affordability, with plans starting at just $19 a month, significantly lower than many cart competitors. This allows entrepreneurs to focus on creating and connecting with their audience rather than troubleshooting technology.

Please share the episode with friends, leave a review, and explore MiloTree’s offerings. For those interested in a one-on-one conversation to determine if MiloTree is the right fit for their business, book a free 15-minute call with me at milotree.com/meet.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom * New Strategies to Unlock Pinterest Success in 2025 with Kate Ahl * Level Up Your Blog with These Game-Changing AI Tools

MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers

In my first episode of 2025, I sat down with Bjork Ostrom, co-founder of the renowned food blog Pinch of Yum and the online membership site and podcast Food Blogger Pro. Our conversation delves deep into the evolving landscape of food blogging and content creation.

Show Notes: * MiloTree * Pinch of Yum * Food Blogger Pro * 6 Purchasing Triggers Download * The 3 AI Prompts You Need to Create a Freebie Cheatsheet * Join The Blogger Genius Newsletter * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Genesis of Pinch of Yum Bjork and Lindsay's journey began with a synergy of complementary skills. Lindsay's passion for social media, recipe development, and photography meshed perfectly with Bjork's focus on business growth and search engine optimization (SEO). This combination allowed them to build a successful platform, even though they didn’t initially plan it that way

Actionable Advice: Identify Complementary Skills: If you're working with a partner, identify and leverage each other's strengths. This can create a balanced and effective approach to content creation and business growth. Celebrate Small Wins: In the early stages, celebrate small milestones like gaining a few visitors or making your first dollar. This iterative process can help you stay motivated and recognize progress.

The Importance of Adaptability Embracing Change and New Opportunities Bjork and I emphasize the importance of being open to change and adapting to new opportunities. I liken building a business to mining for gold, where entrepreneurs dig deeper when they find promising signs. This mindset of exploration and adaptability is crucial for long-term success.

Actionable Advice: Stay Open to Shifts: While it's essential to pursue what you love, remain flexible and responsive to market needs. This can lead to unexpected success. Experiment and Pivot: Don't be afraid to test new ideas and pivot based on feedback and results. The ability to adapt is a significant advantage in the ever-changing digital landscape.

Outside-In vs. Inside-Out Business Building I advise against building a business solely based on a personal idea without validating it through feedback. This "outside-in" approach contrasts with "inside-out" business building, where one assumes their idea will resonate with everyone

Actionable Advice: Seek Input from Others: Before investing significant time and resources, discuss your ideas with others to gain insights and refine concepts. This can help you identify genuine market needs and avoid costly mistakes. Engage in Conversations: By engaging in conversations with your audience and peers, you can gather diverse perspectives that help shape your ideas into something viable.

The Role of Community and Collaboration Bjork emphasizes that building a successful business often requires a diverse set of skills. Entrepreneurs may possess some of these skills but will likely need to surround themselves with others who can fill in the gaps. This collaborative approach enhances the quality of the work and fosters a supportive network.

Actionable Advice: Collaborate with Others: Surround yourself with individuals who complement your skills and can provide valuable feedback and encouragement. Engage with Your Community: Building a community around your content can provide support, feedback, and opportunities for growth.

The Evolution of Content Creation Bjork reflects on how the food blogging industry has evolved from sharing simple recipes to creating comprehensive guides that cover every aspect of a topic. This shift was driven by SEO strategies, but recent updates have shifted the focus back to more human-centric content.

Actionable Advice: Focus on Quality Content: While SEO is important, prioritize creating valuable and engaging content that resonates with your audience. Incorporate Personal Storytelling: The next phase of food blogging will prioritize personal storytelling and connection over mere information exchange. Share your unique voice and experiences to build genuine connections with your audience.

The Impact of AI on Content Creation Leveraging AI for Efficiency and Creativity Bjork and I discuss the role of artificial intelligence (AI) in their creative processes. We find AI to be an invaluable tool for brainstorming, refining ideas, and streamlining tasks. While AI may not replace jobs, those who effectively utilize AI will have a competitive advantage.

Actionable Advice: Use AI as a Tool: Incorporate AI tools to enhance your productivity and creativity. AI can help with content generation, organization, and analysis. Blend Human Creativity with AI: The future of content creation will involve a blend of human creativity and AI assistance. Use AI to handle repetitive tasks, allowing you to focus on creative and strategic aspects.

The Future of Food Blogging Bjork notes that many creators have experienced significant drops in traffic due to algorithm updates, making it harder to build a successful online presence. He encourages aspiring bloggers to adopt a holistic approach to their business, utilizing various platforms and strategies to create compelling content.

Actionable Advice: Diversify Your Platforms: Don't rely solely on one platform for traffic and revenue. Utilize social media, podcasts, and other forms of content to reach a broader audience. Stay Informed and Adapt: Keep up with industry trends and algorithm changes. Be prepared to adapt your strategies to maintain and grow your online presence.

Conclusion By focusing on quality content, building genuine connections with your audience, and remaining adaptable in the face of industry changes, you can position yourself for success in the dynamic world of food blogging. Embrace the tools and resources available to you, foster a mindset of experimentation, and continue to innovate in your content creation journey.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Digital Products for Food Bloggers: How to Turn Recipes into Revenue * New Strategies to Unlock Pinterest Success in 2025 with Kate Ahl * The Essential Mindset Shift Every Blogger Needs for 2025 with Jenny Melrose

MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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🎯 Looking to sell digital products in 2025? 🚀 Sign up for MiloTree for free, set up your first product or freebie in just 5 minutes, and experience how crazy simple it is—head to milotree.com to get started! ✨

This is a rebroadcast episode of my conversation with SEO expert and DJ, Lily Ray. If you are looking for successful SEO strategies today, this is the episode for you!

Show Notes: * MiloTree * Lily Ray * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

The SEO Landscape: Decoding Google’s Algorithm Updates What are essential SEO strategies for success today? In this episode of The Blogger Genius Podcast, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google’s algorithms.

Deciphering Google’s Current Mindset Google’s recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms.

The Plight of Niche Bloggers The impact of Google’s updates on niche bloggers can be devastating, as seen with a Trader Joe’s enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites.

Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google’s guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value.

Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams.

Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast.

MiloTree, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTree, software designed for non-techies to sell digital products and grow their audiences easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, coupons and excellent customer support. Sign up for free here!

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👉 Grow your Email List Fast! Use These 3 AI Prompts to Create an Irresistible Freebie in 10 Minutes.👈

In this latest rebroadcast episode of the Blogger Genius Podcast, I dive into the evolving world of blogging and online entrepreneurship. With the rise of artificial intelligence, frequent changes to Google's algorithms, and a decline in revenue from traditional monetization methods, many bloggers are facing significant challenges.

However, here's a roadmap to success with five actionable strategies that can help you thrive in this new environment.

Introduction There have been substantial shifts in the blogging and online business. Many bloggers have reported drastic drops in traffic, with some experiencing declines of up to 80 or 90%. The key to overcoming these challenges, lies in two main areas: growing an audience and selling to that audience. If you have "1,000 true fans," and each fan spends $100 on your products or services in a year, you can generate $100,000 in revenue.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create First? * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Five Key Strategies for Success Here are the five essential strategies that bloggers and online entrepreneurs should implement to build a successful business without feeling overwhelmed:

  1. Define Your Niche Why It Matters:

  2. A well-defined niche helps you stand out in a crowded market.

  3. It allows you to communicate the specific problems you solve, attracting the right audience.

Actionable Tips:

  • Avoid broad categories like "interior design" or "baking." Instead, narrow it down to something more specific, such as "interior design for small urban apartments" or "baking gluten-free desserts for busy parents."
  • Clearly articulate your niche in your blog's tagline, about page, and social media profiles.
  • Regularly revisit and refine your niche based on audience feedback and market trends.

Expert Insight:

  • The more specific you are, the easier it is for your audience to understand what you offer and why they should follow you.

  • Build Your Personal Brand Why It Matters:

  • A strong personal brand fosters trust and loyalty among your followers.

  • It differentiates you from competitors and makes your content more relatable.

Actionable Tips:

  • Consistently showcase your unique perspectives and how you can help your audience.
  • Share personal stories and experiences, but always tie them back to how they benefit your audience.
  • Use a consistent tone, style, and visual identity across all platforms.

Expert Insight:

  • Your personal brand is your "vibe." Connect on a personal level while keeping the focus on improving your audience's lives.

  • Diversify Your Traffic Sources Why It Matters:

  • Relying solely on Google for traffic is no longer viable due to frequent algorithm changes.

  • Diversifying traffic sources reduces risk and increases reach.

Actionable Tips:

  • Explore alternative platforms like Pinterest and Instagram. Pinterest is great for driving blog traffic, while Instagram is effective for building a personal brand.
  • Experiment with emerging platforms like Threads, but gather data to assess their effectiveness.
  • Use keywords strategically across all platforms to ensure your content reaches the right audience.

Expert Insight:

  • Do not put all your eggs in one basket. Diversifying your traffic sources can help you reach a broader audience and mitigate the impact of changes on any single platform.

  • Grow Your Email List Why It Matters:

  • An email list is essential for building deep relationships with your audience and making sales.

  • It provides a direct line of communication with your followers, independent of platform algorithms.

Actionable Tips:

  • Create valuable lead magnets (e.g., eBooks, checklists, webinars) to encourage sign-ups.
  • Use pop-ups, landing pages, and social media to promote your email list.
  • Regularly send valuable content to your subscribers to nurture relationships and build trust.

Expert Insight:

  • Here's your sales funnel: blog content and social media attract visitors, but the goal is to move them onto your email list, where you can provide value and nurture relationships. This connection is where true sales happen.

  • Use Simple Tech Tools Why It Matters:

  • Technology can be overwhelming, but simple, effective tools can streamline your workflow and enhance productivity.

  • Accessible and affordable tools can help you achieve your goals without the hassle of complex technology.

Actionable Tips:

  • Seek out user-friendly tools that address your specific needs. For example, the MiloTree pop-up app helps grow social media followers and email subscribers.
  • Avoid overcomplicating your tech stack. Focus on tools that offer the most value with the least complexity.
  • Regularly evaluate and update your tools to ensure they continue to meet your needs.

Expert Insight:

  • We created MiloTree to find a simple, affordable solution for bloggers and online entrepreneurs to sell digital products and services. We offer a 30-day free trial so you can see for yourself how powerful this is. If you don't think you're ready, I'm going to say jump anyway! Get going!

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie * Expert Strategies for SEO and Traffic Success in 2024 * How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley

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Download my free guide here to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀

In this week's episode of The Blogger Genius Podcast, I sat down with seasoned bloggers and hosts of the The Smart Influencer Podcast, Christina Hitchcock and Corinne Schmidt, to discuss effective monetization strategies for bloggers and creators who have been impacted by Google algorithm changes.

Understanding the Impact of Google Algorithm Changes Christina Hitchcock's Experience Christina Hitchcock shared her observations on the recent shifts in Google's algorithms. While she hasn't been directly targeted, she has noticed a decline in traffic as her previously high-ranking content has slipped down the search results. Christina views these changes as an opportunity to pivot and explore new avenues in blogging, emphasizing the importance of adaptability.

Corinne Schmidt's Perspective Corinne Schmidt echoed Christina's sentiments, noting a 25% drop in traffic year-over-year despite her strong keywords remaining intact. As a single mom relying on blogging for income, Corinne expressed the stress of these changes but also highlighted the excitement of exploring new creative avenues. She believes the current environment has leveled the playing field, encouraging bloggers to return to creativity and experimentation.

Show Notes: * MiloTree * 6 Purchasing Triggers Guide * The Smart Influencer Podcast * It's a Keeper * Wondermom Wannabe * The 3 AI Prompts You Need to Create a Freebie Cheatsheet * Join The Blogger Genius Newsletter * Personality Quiz: What Digital Product Should I Create? * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Actionable Monetization Strategies 1. Growing and Engaging Your Email List Both Christina and Corinne emphasized the importance of email marketing as a powerful tool for monetization.

Christina's Approach Doubling Email List: Christina has doubled her email list in the past year, reaching just under 75,000 subscribers.

Segmentation: She segments her audience based on their interests—recipes or printables—and sends tailored emails accordingly.

Consistent Engagement: Christina emails her list every day, alternating between recipe and printable content, which helps build relationships and drive sales.

Corinne's Strategy Printable Opt-Ins: Corinne uses printable opt-ins to grow her email list.

Collaborations: She engages in collaborations with other bloggers to share content and drive traffic, participating in themed collaborations and bundles to reach new audiences.

Leveraging Purchasing Triggers Use these six purchasing triggers to develop products that resonate with your audience:

  1. Making Money
  2. Saving Money
  3. Saving Time
  4. Promoting Happiness
  5. Alleviating Pain
  6. Raising Social Status

By evaluating products against these triggers, bloggers can enhance their marketing and sales efforts. Jillian suggests using tools like ChatGPT to brainstorm product ideas that align with these categories.

  1. Exploring New Traffic Sources Corinne shared her success with push notifications, which allow users to subscribe to updates from her site. Despite her initial skepticism, she found that push notifications significantly increased site visits. This demonstrates the value of exploring different traffic sources to drive engagement.
  2. Utilizing Content Syndication Christina discussed her experience with MSN's partner program, which requires consistent publishing to gain approval. Syndicating content through MSN not only drives traffic but also generates ad revenue. Christina highlighted the benefits of using tools that simplify content formatting, such as slideshow galleries.
  3. Testing and Iteration Both Christina and Corinne stressed the importance of testing various strategies to find what works best. They shared their experiences of trying different approaches, from push notifications to content syndication, and how some methods may not yield immediate results but can pay off over time.
  4. Building Relationships with Subscribers The speakers emphasized the importance of building relationships with subscribers by providing value through free content and then offering relevant products. Christina mentioned that once someone opts in for a freebie, they are more likely to consider purchasing additional products.
  5. Long-term Strategy I encouraged bloggers to think beyond immediate sales and consider long-term strategies, such as creating membership programs or subscription services. By addressing ongoing problems faced by their audience, bloggers can develop sustainable income streams.
  6. Overcoming Self-Doubt The speakers acknowledged that many bloggers struggle with self-doubt regarding the value of their offerings. They encouraged listeners to recognize the worth of their content and to be confident in charging for it. By reframing their mindset, bloggers can better position themselves in the market.

Conclusion Embrace experimentation and not take failures personally. Monetizing your expertise doesn't have to be overwhelming; instead, it can be a journey of learning and adaptation. The key takeaway is to start small, test ideas, and leverage community support to find success in the ever-evolving blogging landscape.

Connect with Christina and Corinne through their podcast, The Smart Influencer Podcast, where they share insights and lessons learned from their blogging journeys.

For those interested in the six purchasing triggers discussed in the episode, Jillian offers a free resource available at milotree.com/triggers, encouraging everyone to take the first step toward growing their audience and monetizing their expertise.

This episode serves as a reminder that while the blogging landscape may be changing, there are always new opportunities to explore and strategies to implement for success.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Digital Products for Food Bloggers: How to Turn Recipes into Revenue * New Strategies to Unlock Pinterest Success in 2025 * The Essential Mindset Shift Every Blogger Needs for 2025

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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In my recent episode of the Blogger Genius Podcast, I'm interviewing Megan Porter, host of the Eat Blog Talk podcast, about the world of food blogging now. Megan shares her thoughts on the current trends and challenges in the food blogging space including how food bloggers are finding success right now in diversifying their traffic and selling their knowledge as digital products.

Key Trends in Food Blogging 1. Diversifying Traffic Sources

One of the most significant trends Megan highlights is the shift away from relying solely on Google for traffic. With recent algorithm changes causing fluctuations in traffic, many bloggers are turning to alternative sources like Pinterest.

  • Leverage Pinterest as a Search Engine: Treat Pinterest not just as a social media platform but as a search engine. Conduct keyword research to optimize your pins and ensure they are discoverable.
  • Create Multiple Pins for Each Post: Develop various pins for each blog post, targeting different use cases and scenarios. For example, a chili recipe could be marketed for family dinners, camping trips, or potlucks.
  • Consistency is Key: Plan to invest at least six months to a year into your Pinterest strategy before expecting significant results. Create around five unique pins for each new blog post and update older content regularly.

  • Updating Older Content

Another trend Megan discusses is the practice of updating older blog posts. This strategy helps maintain or boost traffic by improving the relevance and searchability of your existing content.

  • Audit Your Content: Regularly review your blog archives to identify posts that could benefit from updates. Focus on improving the quality, adding new information, and optimizing for current SEO best practices.
  • Repurpose Content: Consider repurposing older content into new formats, such as videos, infographics, or social media posts, to reach a broader audience.

The Impact of Google Changes 3. Building Authority and Expertise

Google's algorithm changes have made it more challenging for newer bloggers to gain traction. Megan emphasizes the importance of building authority and expertise over time.

  • Consistency and Persistence: Stay committed to producing high-quality content consistently. It may take time, but persistence is key to building credibility.
  • Develop a Unique Point of View: Differentiate yourself by sharing your opinions and personal experiences. Authenticity can attract a loyal audience who resonates with your perspective.
  • Focus on Domain Authority: Work on building your domain authority by earning backlinks from reputable sites, guest posting, and collaborating with other bloggers.

Monetization Strategies 4. Exploring Digital Products

Megan and I discuss digital products as a potent revenue stream for food bloggers. With a solid email list, bloggers can effectively market ebooks, online challenges, and other digital offerings.

  • Understand Your Audience: Conduct surveys or engage with your audience to understand their needs and preferences. Tailor your digital products to meet these demands.
  • Start Small: Even with a smaller email list (around 1,000 to 2,000 subscribers), you can find significant potential for income. Focus on delivering value and building trust with your audience.
  • Evaluate and Double Down: Regularly assess your monetization efforts to identify what is generating income. Double down on successful strategies and refine those that are underperforming.

  • Affiliate Marketing

Despite the challenges posed by Google’s algorithm changes, affiliate marketing remains a viable income source for many bloggers.

  • Create High-Quality Content: Focus on producing content that genuinely serves your audience. High-quality, informative posts are more likely to attract and retain readers.
  • Diversify Affiliate Programs: Don’t rely on a single affiliate program. Explore various programs and products that align with your niche and audience interests.
  • Transparency and Trust: Be transparent about your affiliate relationships and prioritize building trust with your audience. Authentic recommendations are more likely to convert.

Leveraging AI in Blogging 6. Embracing AI as a Tool

Initially, there was concern about AI's impact on blogging. However, many bloggers are now embracing AI as a valuable tool for brainstorming and content creation.

  • Use AI for Idea Generation: Utilize AI tools to brainstorm content ideas and generate prompts. This can help overcome writer’s block and provide fresh perspectives.
  • Collaborative Writing: Treat AI as a supportive companion in your writing process. Use it to refine your writing and explore new angles.
  • Stay Updated: Keep abreast of the latest AI tools and technologies that can enhance your blogging efforts. Experiment with different tools to find what works best for you.

Community and Support 7. Building a Supportive Community

Megan highlights the importance of community among bloggers. She runs various groups and memberships designed to provide support and connection for food bloggers.

  • Join Blogging Communities: Participate in online groups, forums, and memberships where you can share challenges, seek advice, and celebrate successes with fellow bloggers.
  • Network and Collaborate: Build relationships with other bloggers in your niche. Collaborate on projects, guest post on each other’s blogs, and share each other’s content.
  • Mentorship and Learning: Seek out mentors and learning opportunities within the community. Continuous learning and support can help you navigate the ups and downs of blogging.

Overcoming Burnout and Staying Focused 8. Managing Burnout

Burnout is a common struggle among bloggers, especially those who are creative and often drawn to new ideas and projects.

  • Regularly Assess Priorities: Ensure that your efforts are directed toward activities that will yield the best results. Focus on what aligns with your goals.
  • Set Achievable Goals: Break down your long-term vision into smaller, manageable goals. This can help you stay motivated and track your progress.
  • Stay Connected to Your “Why”: Understand the reasons behind your blogging journey. Staying connected to your purpose can help you push through challenges and remain focused.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * The Essential Mindset Shift Every Blogger Needs for 2025 * Level Up Your Blog with These Game-Changing AI Tools * Embracing Imperfection: The Power of B-Minus Work

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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👉 Get the 3 AI Prompts You Need to Create a Freebie in 10 Minutes.👈

In my latest episode of The Blogger Genius Podcast, I welcome back Kate Ahl, founder of Simple Pin Media, for her fifth appearance on the show. Together, we delve into the current challenges faced by content creators and online entrepreneurs and opportunities, particularly in the realm of Pinterest marketing.

This episode is packed with valuable insights and actionable advice to help you navigate the ever-changing digital landscape and find success on Pinterest.

Show Notes: * MiloTree * Simple Pin Media * The 3 AI Prompts You Need to Create a Freebie Cheatsheet * Join The Blogger Genius Newsletter * Personality Quiz: What Digital Product Should I Create? * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Understanding the Current Digital Marketing Landscape The Shift from Traffic to Problem-Solving

Kate and I kick off the conversation by addressing the uncertainty that has characterized the past year for many in the digital space. Kate emphasizes the importance of shifting one's mindset from merely focusing on traffic to solving problems for the audience. This approach can lead to significant success, especially in a time when many creators are feeling the impact of changes in ad revenue and traffic patterns.

The Role of Pinterest as a Visual Search Engine Despite the challenges, Pinterest remains a powerful visual search engine that can drive traffic, sales, and email signups. Kate confirms that while organic traffic is still viable, creators should not shy away from utilizing paid ads. Pinterest is enhancing its ad integrations, which can help in selling products and generating leads.

Key Strategies for Pinterest Success 1. Clarify Your Purpose

  • Reassess why you are using Pinterest and what you hope to achieve—whether it's driving traffic, generating sales, or building an email list.
  • Define clear goals and align your Pinterest strategy accordingly.

  • Optimize Your Profile

  • Ensure that your Pinterest profile accurately reflects your brand and offerings.

  • Use relevant keywords in board names, descriptions, and pin titles to enhance visibility.
  • Regularly update your profile to keep it fresh and relevant.

  • Conduct Keyword Research

  • Use the Pinterest trends tool to identify popular topics and incorporate those keywords into your content.

  • Refresh your keywords periodically to stay aligned with current trends.
  • Analyze what is currently trending on Pinterest and adapt your content strategy accordingly.

  • Analyze Your Pins

  • Regularly review your pins to determine which images and keywords are performing well.

  • Use this analysis to inform future content creation and optimization strategies.
  • Experiment with different pin formats and styles to see what resonates with your audience.

Adapting to Seasonal Trends Kate emphasizes the importance of tailoring Pinterest content to seasonal trends. For instance, the approach to promoting gold earrings may differ based on the time of year—focusing on styling tips during summer events like weddings, while shifting to gift-giving ideas around holidays like Mother's Day or graduations. This adaptability is crucial for maximizing engagement and performance on Pinterest.

The Impact of Emerging Technologies Embracing AI in Marketing

We touch on the role of AI in content creation and marketing. Kate discusses the potential of AI-generated images, particularly in the context of Pinterest. While acknowledging the benefits, she cautions against using AI images that may misrepresent products, especially in the food industry. Authenticity and integrity remain paramount in maintaining trust with audiences.

Looking Ahead to 2025 As the episode wraps up, we reflect on the future of business in 2025. We discuss the importance of being open to learning new skills and adapting to changes in the market. we both feel optimism about the opportunities that lie ahead, particularly in leveraging AI and fostering genuine connections.

Building a Community and Authentic Connections Networking and Authentic Connections

Both Kate and I stress the importance of networking and building authentic relationships in the business landscape. We encourage listeners to engage in person, attend events, and connect with others to foster collaboration and growth. This human connection is seen as vital in navigating the complexities of online business.

The Importance of Personal Connection Kate emphasizes that Pinterest users often start their searches with specific pain points rather than brand names. This insight highlights the need for content creators to position themselves as solutions to these problems, making it essential to connect with users on a personal level.

Conclusion Kate and I recommend content creators embrace change, prioritize authenticity, and leverage the evolving tools at your disposal to thrive in the digital marketplace. By focusing on foundational strategies, staying informed about trends, and engaging with their audience, creators can navigate the evolving digital marketing landscape and build sustainable businesses.

Try MiloTree for 30 Days Free Try out MiloTree, the software we've created to help users grow and monetize their audience. The first 30 days are completely free, making it an easy option for those looking to experiment with new freebies and digital products. Learn more here!

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * The Essential Mindset Shift Every Blogger Needs for 2025 * Level Up Your Blog with These Game-Changing AI Tools * Embracing Imperfection: The Power of B-Minus Work

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your follow

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In my recent episode of The Blogger Genius Podcast, I recorded my newest Thanksgiving guided meditation reflecting on our past year, expressing gratitude, and setting our intentions for the year ahead.

Here's the transcript of the meditation to read and enjoy. Happy Thanksgiving!

Transcript of my 2024 Thanksgiving Meditation: Embracing Gratitude and New Beginnings Jillian Leslie 00:00:04 Hello and welcome back to The Blogger Genius Podcast. I am Jillian Leslie, your host. If you've been listening to my podcast for a while, you know, at Thanksgiving I like to record a short guided meditation. So today I'm calling this meditation "Gratitude and New Beginnings" because these are two concepts I hope to focus on in my own life in the coming year. And I thought you might like to also. So together right now, let's put our busyness aside for these ten minutes and focus on the abundance in our lives and the bright possibilities of the year ahead. So let this be a space for clarity, curiosity, and optimism as we set the stage for new beginnings. So let's take a deep breath. In and out. And again, in and out. And let's settle into the present moment. Allow your body to relax. Your shoulders to soften your mind to quiet and your heart to open. And let's start with gratitude. So right now think about the people experiences and lessons that have shaped you this year.

Jillian Leslie 00:01:50 So just take a moment and think about what it is that you're grateful for. Now I'm going to pepper this meditation with just a few of my favorite Mark Twain quotes, because I have been seeing them pop up in things I've been reading, and I've been thinking, Mark Twain just has a way of saying things that penetrate. So let's start with this first quote. The best way to cheer yourself up is to try to cheer somebody else. Have powerful, right? So take a moment to reflect on how those small acts of kindness, both given and received, have brightened your life. Is there someone you've said something nice to you and you've watched them smile, and then you smile in response? Or has someone said something nice to you recently and it's touched you, and you know that it's touched them right back. So feel the warmth of those moments and allow yourself to savor them. We all Impact each other. And now consider how gratitude connects us to something larger than ourselves. So let's meditate on the idea that kindness and gratitude transcend all barriers.

Jillian Leslie 00:03:28 Picture yourself surrounded by this light of kindness, radiating outward to touch everyone you meet. And as you do. Take a deep breath. In and out. In and out. As we reflect on the year that's passed, it's easy to hold on to worries and regrets. Now, this quote I looked up recently because if there is one that could sum up my life, it would be this quote. I've had a lot of worries in my life, most of which never happened. So yes, I am a worrier. I'm a planner. I'm always looking for the other shoe to drop. I'm looking for where danger is lurking. And I ask you, does this sound familiar? Because I never go back and say to myself, That turned out okay because I've moved on to the next worry. So reminding myself that sometimes I can spend a lot of my effort consumed, consumed with fear about things that never come to pass. And if I could even take one tenth of that energy and put it toward faith, my overall time on this planet might be a lot lighter.

Jillian Leslie 00:05:02 And if only I could channel that energy into more positive uses. So this is the intention I'm setting for myself in the new year. It's trusting in myself, trusting in my friends and family, and knowing that if something does not work out, I have the inner strength to deal with it and move forward. I do believe it's better to live in a world of faith than fear, and I will be working on that. And if you're a worrier too, I challenge you to do the same. Even if it's just in little ways. So please join me. And I'm also going to ask myself, what worries am I holding on to that no longer serve me? Can I say goodbye to them? Can I see them for what they really are? Things that keep me stuck and paralyzed. So together, let's call up a worry. So think of a worry and visualize it in your hands and place it in a box in front of you. And now conjure up another worry. Hold it in your hands.

Jillian Leslie 00:06:33 And place it in the box. And finally, a third worry. Hold it and then place it in the box. Now in your mind. Shut the box and push it away from you. So it's no longer near you. So it's completely out of sight. Our fears don't have to define us. And now feel the space we've just created within ourselves a space of peace and openness and readiness for what's to come. And with that, let's take a deep breath. In and out and in and out. Now let's turn our focus toward the future. Imagine what 2025 could hold for you and your business and your family and your dreams. So Mark Twain said, the secret of getting ahead is getting started. I use this exact quote in a bunch of my presentations just to get people to take that first step. So think about what new beginnings you want to embrace in the year ahead. Where can you take that small step forward even today? Please let go of perfection. Embrace, be minus work and lean into progress.

Jillian Leslie 00:08:30 So as we picture ourselves moving forward, let's take a deep breath. In and out and in and out. As we envision 2025. Let's approach it with curiosity. Here's another Mark Twain quote I really like. The two most important days in your life are the day you were born and the day you find out why. Let's start that again. As we envisioned 2025, Let's approach it with curiosity. And here's another Mark Twain quote I really like. The two most important days in your life are the day you are born and the day you find out why. Ask yourself, what's my deeper? Why? What fuels me? What lights me up? So let's take a moment to ask yourself that. And now make a note of the first thought that popped into your mind. And make a note of the feeling that idea brought up. Did it light you up? Get you a little excited? So let that purpose guide your vision for the new year. Put on the hat of the helper. Who can you impact? Whose life can you change? This is where you want to go deeper in both your business and your personal life.

Jillian Leslie 00:10:26 And I call this having real impact. In fact, picture picture yourself waking up each morning in 2025 with a feeling of hope, creativity and excitement for what lies ahead. So with that vision, take a deep breath. In and out and in and out. Building something new isn't always easy, but it's always worth it when it's aligned with your purpose. 2025 is a year to celebrate your wins, big and small, and let them leave marks of pride and happiness on your heart. You are stronger than you think. With courage, curiosity and resilience, you can create something extraordinary. Take a deep breath in. And out and in and out. One more intention for the year ahead. Think about traveling outside of your comfort zone. Try new things. Meet new people. Take risks. Because this is where the growth happens. What new connections, ideas or opportunities can you open yourself to in 2025? How can you expand your perspective to embrace growth and innovation? Let go of what's not working and instead get curious about what could work.

Jillian Leslie 00:12:20 The future is bright. It's full of possibility, and it is waiting for you. So as I close, take one more deep breath. In and out and in and out. Carry with you the gratitude of this moment and the optimism of new beginnings. Remember, 2025 is yours to create one courageous step at a time. Thank you for joining me in this meditation of gratitude and new beginnings. I am so grateful for you, for your vision and your journey. Happy Thanksgiving!

I want to hear from you! Now I'd love to hear from you. What are you hoping to create or achieve in 2025 for your business and life? What small, courageous steps are you ready to take? Share your thoughts with me—whether it’s an idea for growth, a goal you're setting, or a worry you're ready to let go of.

Let’s make 2025 the year we embrace curiosity, gratitude, and bold action. I’m here cheering you on every step of the way! Email me at jillian@milotree.com or DM me on Instagram—I can’t wait to hear your vision for the future.

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✨MiloTree Black Friday Sale starts November 22nd! Join the waitlist here!✨

In my newest episode of The Blogger Genius Podcast, I interviewed online business coach, Jenny Melrose, where we delve into the evolving landscape of online business and blogging, particularly as we look ahead to 2025.

Shifting Mindsets: From Pageviews to People One of the central themes of the episode is the critical need for bloggers and online entrepreneurs to transition from merely chasing pageviews to focusing on building meaningful connections with their audience. Jenny and I argue that the landscape of online business has changed, and success now hinges on how well one can serve and educate their audience rather than just generating traffic.

  • MiloTree
  • MiloTree Black Friday Sale Waitlist
  • The 3 AI Prompts You Need to Create a Freebie Cheatsheet
  • Join The Blogger Genius Newsletter
  • Jenny Melrose
  • Personality Quiz: What Digital Product Should I Create?
  • Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Key Takeaways * Focus on Relationships:Building a loyal audience is more important than ever. Instead of focusing solely on pageviews, prioritize creating content that addresses the specific needs and problems of your audience. * Educator Mindset: See yourself as an educator and expert in your field. This shift in perspective can help you create more valuable content and build stronger connections with your audience.

Building a Strong Foundation Jenny highlights that many entrepreneurs struggle at the foundational level of their business. She points out that a significant number of clients come to her with websites that are cluttered and unfocused, making it difficult for visitors to understand what they offer. A well-structured website is essential for nurturing relationships and driving sales.

Website Essentials * Opt-in Opportunities: Your homepage should prominently feature an opt-in or freebie to encourage visitors to join your email list. This should be placed above the fold, ensuring that it’s visible without scrolling * Clear Navigation: Ensure that your website has clear navigation to three main areas of your business, such as educational resources, services, and products. This helps visitors quickly understand what you offer and how they can benefit. Content Integration: Showcase your latest blog posts, podcast episodes, and other content, along with additional opt-in opportunities to keep visitors engaged.

Nurturing Your Audience I reiterate the importance of an email list as the most effective way to nurture relationships with potential customers. The number of social media followers is not as important as having a dedicated list of engaged subscribers who are interested in what you have to offer.

Actionable Tips: * Email Marketing: Focus on growing your email list and regularly engage with your subscribers through valuable content and offers. * Personal Touch: Use your email list to build personal connections with your audience. Share your story, insights, and behind-the-scenes content to foster a sense of community.

Clarity and Strategy Jenny positions herself as an educator who provides clarity and strategic plans for her clients. She encourages entrepreneurs to focus on solving specific problems for their audience, which can lead to the development of products and services that people are willing to pay for.

Strategic Steps: * Identify Problems: Conduct keyword research to understand the problems your audience is searching for solutions to. * Content Distribution: Choose three platforms to distribute your content consistently, whether it be through podcasts, blog posts, or videos. For instance, if you start with a podcast, transcribe the audio into a blog post for greater visibility and engagement. * Product Development: Develop products and services that address the specific needs of your audience. This positions you as an expert and creates additional revenue streams.

Overcoming Overwhelm Many entrepreneurs feel overwhelmed by the myriad of options available to them. Break down your goals into manageable tasks and prioritize them based on their impact on your business. Don’t hesitate to seek support from mentors, coaches, or online communities to help you stay focused and motivated.

Learning from Experience Jenny reflects on her journey as a former lifestyle blogger and the lessons learned from her experiences, including the challenges of algorithm changes and the importance of adapting to the evolving digital landscape. We both stress the value of sharing these lessons to help others avoid similar pitfalls.

Lessons Learned: * Adaptability: Stay flexible and be willing to adapt your strategies as the digital landscape changes. * Continuous Learning: Invest in your education and stay updated with the latest trends and best practices in your industry.

Final Thoughts Focus on building a solid foundation for their businesses, prioritize nurturing your audience, and embrace a mindset of education and problem-solving. By doing so, you can position yourself as an expert in your field and create sustainable, scalable businesses in the ever-evolving online landscape.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Set Yourself Up For Successful Brand Work with Jenny Melrose * The Future of Blogging: Why Authenticity Beats AI Every Time with Kimberly Espinel * Embracing Imperfection: The Power of B-Minus Work

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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In the most recent episode of the Blogger Genius Podcast, I sit down with Kimberly Espinel, a renowned food photographer and Instagram expert behind the blog The Little Plantation. Together, we explore the evolving landscape of food blogging, the impact of AI, and actionable strategies for leveraging Instagram to build community and engagement.

The Evolution of Food Blogging The Pandemic Boom Kimberly reflects on the surge in food blogging during the pandemic. With more people cooking at home, the demand for recipes and food content skyrocketed. However, as the world returns to normal, maintaining this momentum requires a strategic approach.

The Importance of a Blog as a Home Base While social media platforms like Instagram, TikTok, and YouTube are essential for showcasing personality and connecting with your audiences, Kimberly emphasizes the importance of having a blog as a home base. A blog provides a stable platform for your content, unaffected by the ever-changing algorithms of social media.

Show Notes: * MiloTree * The 3 AI Prompts You Need to Create a Freebie Cheatsheet * Join The Blogger Genius Newsletter * The Little Plantation * Eat Capture Share Podcast * How to Make Your Food Famous * Personality Quiz: What Digital Product Should I Create? * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Role of AI in Content Creation AI as a Tool, Not a Replacement Both Kimberly and I discuss the impact of AI on content creation. Tools like ChatGPT can generate recipes and content quickly, but they lack the personal touch that makes your blog unique. Kimberly stresses that while AI can provide information, it cannot replicate the unique voice and personality of a content creator. This personal touch is essential for building a loyal audience.

Building Connections Through Personal Branding Injecting Personality into Content Kimberly suggests that bloggers need to inject more of their personality into their content to stand out. This can be achieved through various formats on Instagram, such as reels and stories, where creators can share personal anecdotes and behind-the-scenes glimpses of their lives.

Overcoming Introversion One common concern among content creators: the discomfort of being on camera, especially for introverts. Kimberly acknowledges that while it can be challenging, showing one's face and personality can significantly enhance engagement. She encourages introverts to start small, perhaps by using voiceovers or sharing behind-the-scenes content, to gradually build their comfort level.

The Importance of Authenticity Testing Different Content Formats Kimberly shares her experience of testing different content formats on Instagram. She found that posts featuring her face or personal stories garnered significantly more engagement than text-based posts. This reinforces the idea that audiences crave genuine connections with creators.

The Future of Food Photography Kimberly addresses the rise of AI-generated images in food photography. While some may see this as a threat, she believes there will always be a demand for authentic, human-created content. Clients often prefer working with photographers who bring a unique perspective and personal touch to their work.

Actionable Strategies for Instagram Success Creating Engaging Reels Kimberly emphasizes the importance of creating reels, as they are currently the most effective way to reach new audiences. Reels allow you to showcase your personality and creativity in a short, engaging format.

Sharing Personal Stories Sharing personal stories and experiences fosters a sense of community and connection. Kimberly suggests using Instagram stories to share behind-the-scenes content, personal anecdotes, and day-in-the-life posts.

Analyzing Performance Metrics Kimberly emphasizes the importance of reviewing your analytics to understand what content resonates with your audience. For instance, while carousel posts may receive more likes, reels often lead to greater follower growth. By analyzing performance, you can identify trends and replicate successful content strategies.

Engagement Strategies To drive engagement and move followers off Instagram to your website or email list, Kimberly recommends using prompts in stories and captions. Instead of direct links, she suggests asking followers to DM for links or use specific keywords, which can increase engagement and visibility.

Sustainable Posting Practices Consistency is crucial, but it should not come at the expense of your well-being. Kimberly advises finding a posting rhythm that feels sustainable and enjoyable. Ideally, posting three times a week can be effective, but it’s essential to adjust based on your personal circumstances and mental health.

Utilizing Different Instagram Features Each part of Instagram serves a different purpose. The grid is for outward-facing content, stories are for building intimacy, and DMs are for deeper connections. Kimberly suggests creating unique content for each feature rather than simply resharing reels, as this can lead to lower engagement.

Building Your Email List Offering Freebies and Running Challenges Kimberly shares her strategies for growing her email list, including offering freebies and running challenges. These initiatives not only provide value to her audience but also encourage sign-ups for her newsletter.

Adapting to Change Flexibility and Openness The digital landscape is constantly evolving, and Kimberly stresses the importance of being flexible and open to change. Regularly reviewing analytics and being willing to adjust your strategy is key to long-term success.

Finding Joy in Content Creation Embracing the Journey While Kimberly acknowledges the challenges of content creation, she encourages embracing the opportunity to express oneself and connect with others. The emotional rollercoaster of blogging is part of the journey, and finding joy in the process is essential.

Conclusion Personal branding and authenticity in the evolving landscape of food blogging have become paramount. As AI continues to change the way content is created and consumed, bloggers who embrace their unique voices and connect with their audiences on a personal level will thrive. By following Kimberly's actionable tips and strategies, you can enhance your Instagram presence, build deeper connections with your audience, and achieve greater success in your blogging endeavors.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Navigating the Instagram Algorithm: Tips for Creators with Sesil Ivanova * Steal Her Strategy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova * Level Up Your Blog with These Game-Changing AI Tools with Britt Remer

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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⚡Set up your Black Friday sale easily with my AI prompt and email templates. Grab them!⚡

In my latest episode of The Blogger Genius Podcast, I delve into the exciting and often overwhelming topic of running a Black Friday sale. If the thought of running your own sale during Black Friday has left you feeling daunted, I'm here to simplify the process and show you how to capitalize on this opportunity and do it with ease.

The Importance of Black Friday Sales Black Friday is a prime time for bloggers and online entrepreneurs to test their digital products. Consumers are already in a "spending" mindset, making it the perfect moment to introduce your offerings, whether it's your first digital product or your hundredth. This is an opportunity not to be missed, even if you are just experimenting with an idea.

Show Notes: * MiloTree * Black Friday Guide * Join My Blogger Genius Podcast Email List * Become a Blogger Genius Facebook Group * ChatGPT * Canva * Calendly * Zoom

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Essential Tools for Your Black Friday Sale To get started, here are four key resources you'll need:

The MiloTree Black Friday Guide: This one-page PDF includes a powerful AI prompt to help you brainstorm product ideas and provides email templates for your sales campaign during Black Friday.

ChatGPT: This will assist you in generating content and ideas for your products.

Canva: Ideal for creating visually appealing digital downloads, such as ebooks, checklists, or printables.

MiloTree: Our platform simplifies the setup of your sales page and payment processing. With MiloTree, you can create an AI-generated sales page in just two minutes, making the process incredibly efficient. Plus, we offer 30-days free so you don't have to pay a dime!

The Shift in Blogging There has been a significant shift in the blogging landscape. Traditionally, blogging operated on a one-to-many model, where content was created for anonymous users and monetized through ads and affiliate marketing. However, the trend is moving towards a one-to-few model. This means that you only need a thousand true fans who are willing to spend $100 a year on your products or services to generate a substantial income of $100,000.

I believe this is one of the best times to be a blogger and to start selling what you know. The playing field has been leveled, and those who are willing to experiment and try new things will find success.

Setting Up Your Sale Here is my step-by-step approach to setting up your Black Friday sale: 1. Brainstorm Your Product

Use the AI prompt from my Black Friday guide to come up with product ideas that resonate with your audience. Think about what problems you can solve or what value you can add to their lives.

  1. Choose Your Product

I recommend selling simple digital downloads, such as:

  • Checklists
  • Guides
  • Ebooks
  • Digital art
  • Printables

Alternatively, you could offer online coaching sessions in your area of expertise. For coaching, you can use a free Calendly account for scheduling and Zoom for hosting.

  1. Create Your MiloTree Account

With a free 30-day trial, you can set up your account without any financial risk. Connect it to Stripe for payment processing, add your product details, and watch as MiloTree generates your sales page with AI.

  1. Promote Your Sale

Share your sales page across social media, your blog, and especially through email. Email is the most effective way to sell so I've provided seven customizable email templates in my guide to help you reach your audience effectively.

Overcoming Challenges Many listeners may feel disillusioned due to their drop in traffic and income. But you don't need a massive audience to make sales; you just need to connect with those who already trust you. Perfection is not necessary; what matters is providing something valuable and actionable.

Crafting an Irresistible Offer To make your offer enticing, consider creating a sense of urgency. Since it's Black Friday, you could offer:

  • Discounts
  • Limited-time bonuses
  • Exclusive add-ons for early buyers

MiloTree allows for coupon codes and upsells, making it easy to enhance your sales strategy.

The Future of Selling Digital Products Selling digital products is a powerful way to pivot your business and build a reliable income stream. However, it requires testing and experimentation. You may have ideas about what people will buy, but the only way to know for sure is to try. Get your offers in front of potential buyers during Black Friday, as this is a time when people are ready to spend.

As we look towards 2025, owning your products and services will become increasingly important. The digital landscape is changing, and while you can't control traffic fluctuations or social media algorithms, you can control what you sell.

Key Takeaways for a Successful Black Friday Sale * Set a clear, realistic sales goal to measure your success. * Choose a product or service that is easy to set up and valuable to your audience. * Create your offer simply and make it appealing with discounts or bonuses. * Don’t overthink the process; just start. * Leverage urgency and fear of missing out (FOMO) to encourage purchases. * Promote your sale everywhere, especially through your email list, social media, and communities where your ideal customers hang out.

Conclusion I encourage you to take action by downloading my Black Friday guide and starting your free trial of MiloTree. This Black Friday could be the most profitable one yet and I'm rooting for everyone to succeed. If you have questions, you can reach out to her directly via email.

If you know someone who could benefit from this information, be sure to share the episode, and don't forget to subscribe for more valuable content in the future.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie * Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie * Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

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In my latest episode of the Blogger Genius Podcast, I welcome back Britt Reber, founder of Growing Your Traffic, for an in-depth discussion on the transformative role of AI in blogging and SEO.

Britt shares her thoughts on how best to leverage AI tools, which are her favorites, how to maintain a human touch in your content, and evolving monetization strategies for bloggers.

Show Notes: * MiloTree * Join The Blogger Genius Newsletter * Britt Reber * Growing Your Traffic Resource Guide * Personality Quiz: What Digital Product Should I Create? * Become a Blogger Genius Facebook Group * ChatGPT * Jasper * Nightwatch * Keywords Everywhere

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Value of Connection in a Digital World Building Genuine Relationships Despite the vast amount of information available online, genuine human connection has become increasingly valuable. The COVID-19 pandemic has intensified this craving for connection, leading people to seek out content and communities that resonate with them.

Actionable Tips: * Engage with Your Audience: Respond to comments, emails, and social media messages to build a sense of community. * Share Personal Stories: Incorporate personal anecdotes and experiences into your content to create a more relatable and engaging narrative. * Offer Value: Provide valuable content that addresses your audience's needs and interests, fostering a loyal following.

AI Tools for Content Creation and SEO Britt shares her agency's experience with AI tools, highlighting their role in enhancing content creation and SEO. She expresses her preference for Jasper, an AI writing tool known for its versatility and ease of use. While ChatGPT is also a viable alternative, especially with its paid version offering more up-to-date information, Britt believes that investing in a quality AI tool can significantly enhance content creation efficiency.

Actionable Tips: * Choose the Right AI Tool: Evaluate different AI tools like Jasper and ChatGPT to find the one that best suits your needs. * Use AI for Drafting: Utilize AI tools to draft content quickly, then refine and add your personal touch to maintain authenticity. * Stay Updated: Keep up with the latest AI advancements to leverage new features and capabilities.

Effective SEO Strategies Britt also shares about her favorite SEO tool, Nightwatch, which allows users to monitor keyword rankings and connect with Google Analytics and Search Console. This tool provides valuable insights into traffic trends and keyword performance, enabling her agency to track client progress effectively.

Actionable Tips: * Monitor Keyword Rankings: Use tools like Nightwatch to track your keyword performance and adjust your strategy accordingly. * Analyze Traffic Trends: Regularly review your website's traffic data to identify patterns and opportunities for improvement. * Optimize Content: Continuously update and optimize your content based on keyword performance and user behavior.

Keyword Research Strategies Keyword research is still very important for driving traffic. Britt highlights the effectiveness of using Google’s autocomplete feature and the "People Also Ask" section to discover relevant keywords. She encourages listeners to analyze the top-ranking pages for their target keywords to understand what makes them successful.

Actionable Tips: * Use Google Autocomplete: Type in your main keywords and see what suggestions Google provides to discover related search terms. * Explore "People Also Ask": Review the questions in this section to identify common queries and create content that addresses them. * Analyze Competitors: Study the top-ranking pages for your target keywords to understand their content structure and strategy.

The Role of Backlinks Britt explains that backlinks are crucial for improving a website's authority and visibility on search engines. She notes that a natural backlink profile is essential, which means having a diverse mix of links from both low-powered and high-powered websites. Google favors this variety, as it appears more organic.

Actionable Tips: * Create High-Quality Content: Focus on producing valuable, informative content that naturally attracts backlinks. * Guest Posting: Reach out to reputable websites in your niche for guest posting opportunities to gain quality backlinks. * Analyze Competitor Backlinks: Use tools like Ahrefs or SEMrush to study your competitors' backlink profiles and identify potential link-building opportunities.

Monetization Strategies for Bloggers The monetization landscape for blog monetization is changing. Traditional revenue streams, such as affiliate marketing and ad placements, are becoming less effective due to increased competition and changes in user behavior. Britt advises bloggers to explore high-ticket affiliate offers and to consider creating digital products, such as online courses or mentorship programs, as a means of generating income.

Actionable Tips: * High-Ticket Affiliate Offers: Partner with brands that offer high-ticket items to earn higher commissions. * Create Digital Products: Develop online courses, eBooks, or membership programs to diversify your income streams. * Offer Services: Consider offering consulting, coaching, or other services that leverage your expertise.

The Importance of Personal Connection Britt emphasizes that when people invest in a mentorship or membership program, they are often buying into the person behind the brand rather than just the product itself. This underscores the necessity of sharing personal stories and connecting with audiences on a deeper level.

Actionable Tips: * Build Trust: Share your journey, successes, and challenges to build trust with your audience. * Engage Personally: Offer personalized interactions, such as live Q&A sessions or one-on-one consultations, to strengthen your connection with your audience. * Show Authenticity: Be genuine and transparent in your communications to foster a loyal and engaged community.

Conclusion By leveraging AI tools, maintaining a human touch in content creation, and exploring diverse monetization strategies, bloggers can navigate the evolving digital landscape and achieve long-term success.

Key Takeaways: * Embrace AI Tools: Use AI to enhance content creation efficiency while maintaining authenticity. * Focus on Connection: Build genuine relationships with your audience through personal stories and engagement. * Diversify Income Streams: Explore high-ticket affiliate offers and create digital products to generate income.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie * The Best Blog Content Tools You’ve Never Heard Of with Britt Reber * Why Blogging Is Far from Dead with Amy Reinecke and Jennifer Draper

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your digital products and growing your audience with MiloTree!

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✨ ✨ Want to sell digital products but don't know where to start? Book a free 20-minute strategy call with me here. ✨ ✨

In my latest episode of the Blogger Genius Podcast, I delve into a transformative concept that can help creators and entrepreneurs overcome the paralyzing grip of perfectionism.

This episode is a must-listen for anyone who has ever felt stuck, waiting for the perfect moment to share their work with the world. Let me introduce you to the power of "B-minus work," a mindset that encourages progress over perfection.

Show Notes: * MiloTree * 6 Purchasing Triggers PDF * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

What is B-Minus Work? B-minus work is a standard that is above average but not flawless. It’s about producing work that is good enough to share, even if it isn’t perfect. This concept is not about settling for mediocrity; rather, it’s about recognizing that striving for perfection can often lead to inaction and missed opportunities.

Why B-Minus Work Matters * Reduces Pressure: The relentless pursuit of perfection can be exhausting and counterproductive. By aiming for B-minus work, you alleviate the pressure to be perfect, allowing yourself to take action and make progress. * Encourages Consistency: Consistently producing and sharing work, even if it’s not perfect, helps you build momentum and develop your skills over time. * Fosters Authenticity: Imperfect work often resonates more with audiences because it feels genuine and relatable. People appreciate authenticity over polished but impersonal content.

Overcoming Perfectionism: My Personal Journey I call myself a "recovering perfectionist." In school I constantly aimed for A+ grades, a mindset that ultimately hindered my growth as a blogger and entrepreneur. The pressure to achieve perfection can lead to inaction, as the fear of not meeting high standards becomes paralyzing. And this was definitely true for me.

Key Takeaways from My Story * Self-Compassion: Be kind to yourself and recognize that everyone makes mistakes. Self-compassion can help you move past self-doubt and take action. * Learning from Experience: Each piece of work you share, even if it’s not perfect, is an opportunity to learn and improve. Embrace the process of continuous learning and iteration.

Actionable Tips to Embrace B-Minus Work 1. Set Realistic Goals Instead of aiming for perfection, set achievable goals that allow you to make steady progress. Break down larger tasks into smaller, manageable steps.

Example: If you’re launching a new product, focus on creating a minimum viable product (MVP) that you can refine over time based on feedback.

  1. Embrace Discomfort Sharing work that isn’t perfect can be uncomfortable, but this discomfort is a sign that you’re pushing your boundaries and growing.

Action Step: Challenge yourself to share a piece of work that you feel is B-minus. Notice the discomfort and remind yourself that it’s a natural part of the process.

  1. Reframe Failure View mistakes and imperfections as opportunities for growth rather than failures. Each misstep is a chance to learn and improve.

Mindset Shift: Instead of thinking, "I failed," reframe it as, "I learned something valuable."

  1. Focus on Progress, Not Perfection Celebrate your progress, no matter how small. Each step forward is a victory that brings you closer to your goals.

Tracking Progress: Keep a journal or a progress tracker to document your achievements and reflect on how far you’ve come.

  1. Seek Feedback Feedback from others can provide valuable insights and help you improve your work. Don’t be afraid to ask for constructive criticism.

Feedback Loop: Create a feedback loop where you regularly seek input from trusted peers or mentors and use it to refine your work.

The Impact of B-Minus Work Jillian emphasizes that the fear of judgment often stems from our own harsh self-critique. By accepting the discomfort of imperfection, you can continue to show up consistently, learn from your experiences, and ultimately find success.

Real-Life Examples * Blog Posts: Share blog posts that may not be perfect. Your audience will appreciate the authenticity and the valuable content you provide. * Products: Launch products that are functional. Use customer feedback to make improvements over time. * Emails: Send out emails and if you have a typo realize it's not that big a deal. The important thing is to communicate and connect with your audience.

Conclusion: Progress Over Perfection Embracing B-minus work is like running a race. Instead of fixating on perfect form, focus on making progress, one step at a time. Consistency and perseverance are key to achieving growth and success.

Final Thoughts Value Your Unique Voice: Recognize the value of your unique voice and ideas. Your B-minus work could resonate deeply with someone else.

Take Action: Don’t wait for the perfect moment. Share your work, learn from the experience, and keep moving forward.

I invite you to reach out with their thoughts on the episode and get on a free 20-minute call with me to discuss your digital product strategy. Also, please share the episode with friends who may benefit from the message. Remember progress is about taking one step at a time.

By embracing the discomfort of imperfection and taking action, you can unlock your potential and make a meaningful impact. Remember, B-minus work is not about settling for less; it’s about giving yourself the freedom to grow and succeed.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How to Turn a “Nice-to-Have” Product Into a “Must-Have” with These 6 Triggers with Jillian Leslie * How to Overcome Blogger Burnout Now with Jillian Leslie * How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

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⚡ Get the free PDF of the "Six Powerful Buying Triggers to Elevate Your Product" HERE.⚡

In my latest episode of The Blogger Genius Podcast, I delve into the transformative potential of selling digital products for bloggers and online entrepreneurs.

As the digital landscape evolves, there's a noticeable shift from merely driving traffic to fostering genuine relationships with your audience. This shift is crucial for encouraging people to buy from you and building loyalty.

In this episode, I introduce six powerful buying triggers that can elevate a product from being a "nice to have" to a "must have." By aligning your products with these triggers, you can tap into the underlying motivations that drive consumer purchases, making your offerings more appealing and compelling.

Show Notes: * MiloTree * 6 Purchasing Triggers PDF * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Six Buying Triggers 1. Making Money One of the most compelling triggers is the potential for a product to help customers make money. Products that teach users how to generate income or grow their wealth are inherently attractive.

For instance, a downloadable ebook that provides step-by-step strategies for monetizing a blog through affiliate marketing can be a game-changer. If a product can demonstrate a clear financial benefit, it shifts from being a luxury to a necessity.

Actionable Advice: * Create Value-Driven Content: Develop ebooks, courses, or webinars that offer actionable strategies for income generation. * Showcase Success Stories: Use testimonials and case studies to highlight how your product has helped others achieve financial success. * Offer Guarantees: Consider offering a money-back guarantee to reduce the perceived risk for potential buyers.

  1. Saving Money The second trigger revolves around products that help customers save money. In today's economy, many individuals are actively seeking ways to reduce their expenses.

If a product can show users how to cut costs effectively, it becomes highly valuable. Examples include budgeting workshops or meal planning guides that help families manage their finances better.

Actionable Advice: * Highlight Cost Savings: Clearly communicate how your product can help users save money in the long run. * Provide Practical Tips: Offer practical, easy-to-implement tips that users can start using immediately. * Bundle Offers: Create bundles that offer more value at a reduced price, making the purchase more attractive.

  1. Saving Time The third trigger is the ability of a product to save time. Time is a precious commodity, and busy individuals are often willing to pay for solutions that streamline their tasks. Products that offer time-saving solutions, such as template libraries for social media posts or automated email marketing systems, are particularly appealing to those who feel overwhelmed by their responsibilities.

Actionable Advice: * Emphasize Efficiency: Highlight how your product can simplify tasks and save users time. * Offer Ready-Made Solutions: Provide templates, checklists, or automated tools that users can implement quickly. * Demonstrate Time Savings: Use case studies or testimonials to show how much time users have saved by using your product.

  1. Moving Toward Happiness The fourth trigger focuses on products that promise to enhance happiness or well-being. Many consumers are motivated by the desire for joy, fulfillment, or peace. Products that contribute to emotional or physical well-being, such as self-care memberships or digital journals promoting mindfulness, can create a strong emotional connection with potential buyers.

Actionable Advice: Create Emotional Connections: Use storytelling to connect with your audience on an emotional level. Promote Well-Being: Highlight the benefits of your product in terms of emotional or physical well-being. Use Positive Imagery: Incorporate positive, uplifting imagery in your marketing materials to evoke feelings of happiness.

  1. Moving Away from Pain The fifth trigger is about alleviating pain or discomfort. Whether physical, emotional, or logistical, people are often willing to invest in solutions that promise relief from their problems. Products addressing specific pain points tend to be more compelling, as consumers are often more motivated to spend money to escape discomfort than to pursue happiness.

Actionable Advice: * Identify Pain Points: Clearly identify the pain points your product addresses. * Offer Solutions: Provide clear, actionable solutions to alleviate these pain points. * Use Testimonials: Share testimonials from users who have experienced relief from their problems by using your product.

  1. Raising Social Status The final trigger involves enhancing a customer's social status. Many individuals are driven by the desire to be perceived as successful or knowledgeable. Products that help improve one's image or credibility, such as personal branding guides or premium memberships to exclusive communities, can be highly attractive.

Actionable Advice: Highlight Social Proof: Use testimonials, endorsements, and case studies to build credibility. Offer Exclusive Access: Provide premium memberships or exclusive content that enhances the user's social status. Showcase Success: Highlight how your product can help users achieve success and recognition in their field.

The Importance of Your Customer's Transformation When selling a product, it's essential to convey not just what the product is, but also the future version of the customer that it can help create. Customers are not just buying a product; they are investing in the transformation that the product promises.

For example, when marketing a digital planner, the focus should be on the organized, successful version of the customer that will emerge from using the planner, rather than just the planner itself.

Actionable Advice: * Use Storytelling: Incorporate storytelling in your marketing to illustrate the transformation your product offers. * Showcase Before and After: Use before-and-after scenarios to highlight the transformation. * Focus on Benefits: Emphasize the benefits and outcomes that customers will experience by using your product.

Practical Application As listeners consider their own digital products, reflect on which of the six buying triggers your products align with. If a product can fit into multiple categories, that’s even better, as it opens up various marketing avenues. Additionally, understanding the transformation that the product offers is crucial for effective marketing.

Actionable Advice: * Evaluate Your Product: Assess your product to determine which buying triggers it aligns with. * Focus on Transformation:** Ensure your marketing materials highlight the transformation your product offers. * Start Simple: For those new to product creation, start with simple solutions that tap into these triggers rather than diving into more complex offerings like courses.

Case Study: MiloTree To illustrate these concepts, here is MiloTree as a case study. See how MiloTree aligns with the six buying triggers:

  • Income Generation: MiloTree helps bloggers sell unlimited digital products, making it a valuable tool for generating income.
  • Cost-Effectiveness: The platform is designed to be affordable, saving users money.
  • Time Savings: MiloTree is user-friendly, allowing users to set up their first product quickly.
  • Happiness: The platform is designed to simplify the process for those who dislike complicated technology.
  • Pain Relief: Users won’t have to spend hours figuring out how to use the platform, alleviating frustration.
  • Social Status: By helping users make money, MiloTree can enhance their social standing.

Conclusion Create products that genuinely help people and excite them. Download the PDF with the six buying triggers and the AI prompt to brainstorm product ideas. For those who want to discuss their product ideas further, please reach out via email or social media.

Subscribe to the Blogger Genius Podcast for more valuable insights and to take advantage of the 14-day free trial offered by MiloTree to start selling digital products easily and affordably.

By understanding and leveraging these six buying triggers, bloggers and online entrepreneurs can create compelling digital products that resonate

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🤔✍️ Take our fun digital product personality quiz to find out what product you should create first!

In the latest episode of The Blogger Genius Podcast, I'm joined by blogging coaches Amy Reinecke and Jennifer Draper, co-hosts of The Ultimate Blog Podcast. As we approach the end of 2024, we delve into the current state of blogging and explore the many opportunities available for both new and seasoned bloggers.

Despite challenges such as Google updates and fluctuating traffic, we three believe that there are still numerous ways to engage with your audience and monetize your blog effectively.

The Current State of Blogging Opportunities Abound Jennifer kicks off the conversation with an optimistic view of the blogging landscape. Despite some discouragement among newer bloggers due to recent Google updates and traffic challenges, she believes there has never been a better time to start a blog.

Bloggers are beginning to think outside the box, focusing on community engagement and genuinely helping their audience rather than solely optimizing for search engines.

Key Takeaways: * Diversify Strategies: While Google remains important, it shouldn't be the sole focus. Explore various avenues such as building community, creating products, and offering services. * Think Outside the Box: Focus on providing genuine value to your audience rather than just optimizing for SEO.

Show Notes: * MiloTree * Spark Media Concepts * The Ultimate Blog Podcast * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Importance of Community and Authenticity The landscape is changing for blog monetization. Many successful bloggers have diversified their income streams by offering digital downloads, memberships, digital products, and services, rather than relying solely on ad revenue. This realization has been crucial for bloggers who faced traffic declines due to algorithm changes.

Key Takeaways: * Build Relationships: Prioritize building relationships with your audience, understanding their needs, and providing solutions. * Foster a Sense of Belonging: Create a community where your audience feels connected and valued.

Embracing Authenticity in Blogging Amy and Jennifer discuss the intimidation many bloggers feel when it comes to putting themselves out there as the face of their blogs. They stress that it’s not necessary to have everything figured out to be relatable. Jennifer shares her experience blogging about slow cooker recipes, highlighting that the focus should be on providing solutions for busy families rather than presenting a perfect image.

Key Takeaways:

  • Be Relatable: You don’t have to be perfect. Share both your successes and challenges to connect with your audience on a deeper level.
  • Authenticity Over Perfection: Many audiences seek real-life experiences and authenticity over polished content.

The Shift from Blogging to Business Amy emphasizes the importance of mindset, urging bloggers to view themselves as business owners rather than just content creators. This shift in perspective is crucial as the content creation industry continues to grow, offering significant financial opportunities.

Key Takeaways:

  • Adopt a Business Mindset: Treat your blog as a business. This requires dedication and a willingness to learn new skills.
  • Explore New Skills: Step out of your comfort zone and explore areas like email marketing, pitching to brands, or creating digital products.

The Importance of Community Many bloggers feel isolated, especially when their friends and family may not fully understand their work. Being part of a supportive community can provide the encouragement and motivation needed to persevere through challenges.

Key Takeaways:

  • Join a Community: Being part of a supportive community allows you to share ideas, provide feedback, and celebrate each other’s successes.
  • Collaboration Over Competition: The blogging community is generally supportive and collaborative rather than competitive.

Monetization Strategies in the New Blogging Era With the rise of AI-generated content, bloggers are encouraged to find their unique voice and connection with their audience. While AI can be a useful tool, it cannot replace the human element of storytelling and community engagement.

Key Takeaways:

  • Leverage AI Wisely: Use AI as a tool to streamline processes and save time on repetitive tasks, but maintain authenticity and human connection.
  • Diversify Income Streams: Explore various monetization avenues such as digital products, coaching services, and memberships.

Conclusion: The Future of Blogging The three of us agree that while the landscape is changing, there are still abundant opportunities for those willing to adapt and embrace new strategies. The key takeaway is that blogging is far from dead; it is thriving in new and exciting ways.

Key Takeaways:

  • Embrace Change: Adapt your strategies and embrace new opportunities to thrive in the ever-evolving blogging landscape.
  • Focus on Authenticity and Community: These elements are crucial for creating meaningful connections with your audience.

For those interested in learning more about building a successful blog and joining a supportive community, Gillian invites them to visit the Ultimate Blog Podcast website and reach out via email for any questions.

This comprehensive breakdown encapsulates the key themes and insights from the podcast episode, highlighting the evolving nature of blogging and the importance of authenticity, community, and a business mindset in achieving success. By focusing on these elements, bloggers can navigate the changing landscape and thrive in their endeavors.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper * How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie * How Can Bloggers Prepare for a Profitable Q4 with Jillian Leslie

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

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In my newest episode of The Blogger Genius Podcast, I welcome back Tammy Overhoff, food blogger turned digital product entrepreneur at Reset and Flourish.

This episode is the third installment in our series (listen to the first and second episodes here) where Tammy shares her journey and insights into leveraging Facebook ads to enhance her sales funnel for digital products. If you’re looking to dive deep into the nuances of using Facebook ads effectively, this episode is a goldmine of actionable advice and expert strategies.

Understanding Facebook Ads: A Continuous Process Tammy emphasizes that running Facebook ads is not a "set it and forget it" endeavor. Many people mistakenly believe that once they set up their ads, they will automatically generate sales without further intervention.

In reality, successful ad campaigns require ongoing monitoring and adjustments. I liken the process to gambling in Las Vegas, where one must be vigilant and ready to make changes based on performance.

Show Notes: * MiloTree * Book a FREE 20-minute call with me * Write Your Ebook with These 13 AI Prompts * Reset and Flourish * Organize Yourself Skinny * MiloTree Pop-Up * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Daily Monitoring and Adjustments Tammy shares her routine of checking her ads every day or every couple of days. She looks for patterns in sales, noting which times of day and days of the week yield the best results.

For instance, she has observed that Sundays may not be the most profitable days for her ads. If she doesn’t see a return on her ad spend by a certain time, she is quick to reassess and potentially turn off underperforming ads.

Freebies to Tripwire Strategy: Building a Sales Funnel One of Tammy's key strategies is using freebies to lead into tripwire offers. This approach allows her to build her email list while also generating sales.

She finds that this method is less risky compared to direct sales offers, as it helps her capture leads and nurture them through her sales funnel. Tammy encourages those new to Facebook ads to consider starting with a freebie to tripwire strategy, as it has proven effective for her.

Building a Solid Foundation Tammy and I discuss the importance of having a solid foundation before diving into Facebook ads. Tammy likens ads to gasoline on a fire; if there’s no fire (i.e., a solid product or funnel), pouring money into ads can lead to significant losses. Therefore, it’s crucial to have a well-structured funnel and a clear understanding of the audience before investing in ads.

The Importance of Email Lists Once potential customers are on Tammy's email list, she can engage them through launches, flash sales, and other marketing strategies. Her email list becomes a valuable asset, allowing her to maintain a relationship with her audience and drive future sales.

Continuous Learning and Testing Tammy emphasizes that mastering Facebook ads is a journey that requires time and experimentation. She has spent two years refining her approach, testing various offers, and tweaking her sales pages and email funnels. This ongoing process of learning and adapting is essential for success in digital marketing.

Creating Engaging Content I highlight the importance of creating compelling content for ads. I suggest that new entrepreneurs start small, perhaps by developing a freebie that addresses a specific problem for their audience. This initial step can lead to greater insights and help in building a more comprehensive sales funnel.

Connecting Products and Freebies Tammy advises that when creating freebies, it’s important to pay attention to the audience's response. If a freebie is well-received, it can provide valuable insights into what the audience is interested in, guiding the development of future products.

Balancing Organic and Paid Strategies Both Tammy and I agree on the importance of having a balanced approach that includes both organic and paid strategies. This balance provides more control over your business and helps mitigate the uncertainties of relying solely on algorithms or organic reach.

Encouragement for New Entrepreneurs I wrap up the episode by encouraging listeners to take the plunge into setting up your digital product sales funnel, emphasizing that while the process may be challenging, it is entirely doable. With persistence and the right strategies, entrepreneurs can achieve significant success.

Conclusion Tammy's journey illustrates that while the path to mastering Facebook ads and building a successful sales funnel may be filled with challenges, it is also rewarding. By focusing on building a solid foundation, continuously learning, and strategically using ads, entrepreneurs can effectively grow their businesses. For those interested in starting their journey, I offer resources and support to help you get started.

This episode is for anyone looking to navigate the complexities of Facebook ads and digital marketing, Tammy provides actionable insights and encouragement to take the next steps in your entrepreneurial journey.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff * The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff * Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie

MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

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Book a free 20-minute call with me to come up with your digital product strategy! ⚡

In my newest episode of The Blogger Genius Podcast, I welcome Sesil Ivanova, a talented artist and Instagram coach, to discuss effective strategies for growing an Instagram following.

The conversation delves into the nuances of content creation, audience engagement, and the importance of authenticity in a world increasingly dominated by AI-generated content. Here, we break down the key takeaways from the episode, with actionable advice to help you elevate your Instagram game.

Show Notes: * MiloTree * Book a FREE 20-minute call with me * Sesil Ivanova * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Sesil Ivanova's Background and Growth Sesil shares her journey as an artist and Instagram creator, detailing how she has successfully built her following. She emphasizes that while many creators may aspire to produce perfect, viral content, the key to success lies in authenticity and connection with the audience.

Content Creation Strategies Start with Visually Appealing Shots Sesil suggests beginning with visually appealing shots from your life. These should be both authentic and aesthetically pleasing. By layering a voiceover or relatable text over these visuals, you can tell a compelling story that resonates with your audience.

Show Your Face and Share Personal Experiences She stresses the importance of showing your face and sharing personal experiences. This fosters a deeper connection with viewers. In a landscape where AI-generated content is becoming more prevalent, genuine human connection is more crucial than ever.

Practical Tips for Content Creation * Quality Over Quantity: Invest time in creating fewer, high-quality videos that provide real value to viewers. * Understand Your Audience: Analyze your audience's desires, pain points, and interests to craft content that speaks directly to them. * Storytelling and Authenticity: Focus on sharing personal experiences and insights to foster a genuine connection with your audience.

The Role of Reels and Stories Reels for Broader Reach Sesil strongly advocates using Reels to reach a broader audience. Reels are designed to attract new followers and can significantly boost your visibility on the platform.

Posts and Carousels for Deeper Connections While Reels can attract new followers, posts and carousels serve to deepen connections with existing followers. These formats allow you to share more detailed content and engage your audience on a deeper level.

Instagram Stories for Daily Engagement Instagram Stories are a tool for daily engagement, allowing creators to share their lives and build a sense of community with their audience. Stories provide a more intimate space for sharing personal insights and fostering a sense of familiarity.

Sales and Marketing on Instagram Using Instagram as a Sales Funnel While Reels can attract new viewers, Stories are more effective for nurturing relationships and ultimately driving sales. While subtle selling can occur in Reels, Stories provide a more intimate space for promoting products or services.

Authenticity in Marketing Sesil emphasizes the importance of authenticity in marketing. She advises against overtly promotional content, suggesting that creators should focus on providing value and sharing their experiences. This approach builds trust and encourages followers to engage with the content and consider purchasing.

Content Length and Editing Ideal Length for Reels Sesil suggests keeping Reels under a minute, ideally around 50 seconds, to maintain viewer engagement. She recommends changing visuals every second or so to keep the content dynamic and interesting.

Using Your Voice Sesil shares her preference for using her voice in videos, as it helps establish a personal connection with the audience. She encourages creators to experiment with different formats, including voiceovers, text, and music, to find what resonates best with their audience.

The Importance of Authenticity Vulnerability and Rawness Throughout the episode, Sesil reiterates the importance of authenticity in content creation. She believes that vulnerability and rawness can be powerful tools for connection. While polished content has its place, showing the real, unfiltered aspects of life can resonate deeply with viewers.

Tailoring Content for Different Platforms Sesil contrasts the strategies for Instagram and TikTok, noting that TikTok tends to favor more raw and unpolished content. She suggests that while creators can repurpose content across platforms, they should tailor their approach to fit the unique culture and expectations of each platform.

Are There Shortcut to Instagram Growth? Unfortunately no. There are no shortcuts or magic formulas for success on Instagram. Instead, it’s about being genuine, providing value, and connecting with the audience on a personal level. Sesil encourages listeners to embrace their unique qualities and share their stories, as this is what will ultimately attract and retain followers.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova * Unlock Facebook’s Hidden Potential to Build Relationships and Grow Fast with Devin Schubert * The Ultimate Guide to Building a Winning Sales Funnel with Tammy Overhoff

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support.

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In my recent episode of the Blogger Genius Podcast, I had a conversation with Devin Schubert, a business coach specializing in leadership, team building, and innovation through a Christian lens.

The episode dives deep into the strategic use of Facebook for building relationships and growing a business. Here, we break down the key takeaways and actionable advice shared during the episode.

Optimizing Social Media Profiles Key Points: Profile Optimization: Devin emphasizes the importance of a well-optimized social media profile. This includes a clear and compelling bio, a professional profile picture, and a banner that communicates your brand's message.

Pinned Posts: Utilize pinned posts on Facebook to highlight your story and the value you offer. A strong hook at the beginning of your pinned post can capture attention and encourage engagement.

Actionable Tips: Bio and Banner: Ensure your bio succinctly describes who you are and what you do. Your banner should visually represent your brand and include a call to action or a tagline.

Pinned Post Strategy: Craft a pinned post that introduces you, shares your mission, and invites followers to engage with your content. Use a compelling hook to draw readers in.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Devin Schubert * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Building Relationships Before Selling Key Points: Value First: Both Devin and I stress the importance of building relationships before attempting to sell. People are unlikely to make a purchase or schedule a call if they don’t know you yet.

Engagement Over Sales: Focus on providing value through your posts to build trust and rapport with your audience.

Actionable Tips: Content Strategy: Share valuable insights, tips, and personal stories that resonate with your audience. Avoid pushing sales too early in the relationship.

Engagement Tactics: Respond to comments, ask questions, and engage in conversations to build a community around your brand.

The Role of Facebook Groups Key Points: Community Building: Despite claims that Facebook groups are declining, Devin argues they remain a powerful tool for fostering community and engagement.

Private Groups for Memberships: Use private Facebook groups for memberships to create a familiar and accessible space for your audience.

Actionable Tips: Group Engagement: Ask engaging questions during the sign-up process to capture emails and nurture relationships. Tag new members in welcome posts and provide valuable content through videos and training sessions.

Content Sharing: Regularly share resources, host live sessions, and encourage member participation to keep the group active and engaged.

Engagement Strategies Key Points: Simple Communication: Devin highlights the importance of simplicity in communication and calls to action. Straightforward prompts encourage more responses and engagement.

Creative Posts: Use creative and fun posts to spark conversation and engagement.

Actionable Tips: Engaging Questions: Ask simple, intuitive questions that invite participation. For example, "What time do you see this post?" can generate comments and boost visibility.

Fun Interactions: Create playful posts that encourage debate or sharing, such as asking whether a cup is half full or half empty.

Long-Term Mindset Key Points: Patience and Consistency: Devin and I stress the importance of a long-term mindset. Building relationships and nurturing trust takes time.

Avoiding Discouragement: Don’t get discouraged by low engagement on business-related posts. Visibility is key, and silent observers may still be considering your content.

Actionable Tips: Consistent Posting: Maintain a regular posting schedule to stay top-of-mind with your audience.

Focus on Relationships: Prioritize building authentic connections over immediate sales. Trust and rapport will lead to long-term success.

Email as a Central Tool Key Points: Email Marketing: While social media is great for attracting followers, building an email list is essential for nurturing relationships and maintaining control over communication.

Lead Capture: Use Facebook to capture emails and grow your list.

Actionable Tips: Lead Magnets: Offer valuable lead magnets, such as free guides or webinars, to encourage email sign-ups.

Email Nurturing: Regularly send valuable content to your email list to keep them engaged and build trust.

Content Repurposing Key Points: Master One Platform: Devin emphasizes the importance of mastering one platform before expanding to others.

Repurpose Content: Repurpose content across different channels to maximize reach.

Actionable Tips: Content Strategy: Focus on creating high-quality content for Facebook, then repurpose it for other platforms like Instagram and YouTube.

Cross-Promotion: Promote your content across different channels to reach a wider audience.

Call to Action Philosophy Key Points: Value Posts: Devin prefers to avoid calls to action in value posts, allowing the content to resonate without pressure.

Strategic CTAs: Use calls to action in other types of posts to encourage engagement and interaction.

Actionable Tips: Subtle CTAs: In value posts, include subtle calls to action, such as inviting comments or shares, rather than direct sales pitches.

Engagement CTAs: Use clear and direct calls to action in posts designed to drive engagement, such as asking followers to join a group or sign up for a webinar.

Building Trust Key Points: Engagement: Responding to comments and engaging in conversations builds trust and deepens relationships.

Voice Messages: Devin finds voice messages more effective for building genuine relationships than text alone.

Actionable Tips: Active Engagement: Make it a habit to respond to every comment and message. Show appreciation for your audience’s participation.

Personal Touch: Use voice messages in DMs to add a personal touch and build stronger connections.

Conclusion This episode of the Blogger Genius Podcast offers a wealth of insights into leveraging Facebook for business growth. Devin Schubert’s emphasis on mindset, consistency, and relationship-building provides a roadmap for bloggers and entrepreneurs looking to connect with their audience and drive engagement on social media. By focusing on providing value, maintaining a long-term mindset, and optimizing your social media presence, you can effectively use Facebook to achieve your business goals.

For those interested in learning more about Devin and his strategies, you can connect with him on Facebook at facebook.com/shubertdevon. And for further support with your digital product strategies, reach out to me and explore the resources available through MiloTree.

By implementing these strategies and focusing on authentic engagement, you can build meaningful connections that lead to business growth and personal fulfillment.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How Can Bloggers Prepare for a Profitable Q4 with Jillian Leslie * Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie * The Not-Secret Strategy to SEO Success with Bernard Meyer

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is

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In my latest episode, I sat down with Bernard Meyer, the head content strategist at Omnisend, to discuss the intricacies of SEO and content marketing. This episode is a treasure trove of insights for bloggers looking to drive traffic and convert visitors into loyal customers.

Short-Term vs. Long-Term SEO Truths Evolving Nature of SEO Bernhard explains that SEO is constantly evolving. While some tactics may be effective in the short term, others remain relevant over time. For instance, the importance of decorative images in blog posts has diminished as user behavior shows a preference for valuable information over visuals. This led his team to remove unnecessary images, resulting in improved user engagement metrics.

Creating Valuable Content Bernhard stresses the need for bloggers, especially in the food niche, to provide useful information upfront. He advises against lengthy introductions that distract from the main content. Instead, bloggers should dive straight into essential details, such as ingredient choices and cooking techniques, to enhance the reader's experience.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Omnisend * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Google's Role in Driving Traffic Addressing Traffic Fluctuations Bernhard reassures listeners that Google remains effective for driving traffic, despite concerns about fluctuating traffic due to updates. He emphasizes the importance of creating high-quality, relevant content that meets user intent. Websites that experienced traffic drops often had outdated or low-value content, highlighting the need for consistency and long-term planning in content strategy.

Omnisend's SEO Strategy Bernhard shares how Omnisend has grown through a smart SEO strategy focused on alternative keywords. By creating content around terms like "alternatives to Klaviyo" or "Mailchimp alternatives," they attract targeted traffic from users actively seeking solutions. This approach not only drives volume but also brings in quality traffic that is more likely to convert.

Understanding the Audience Knowing Your Audience's Needs A key takeaway from the episode is the importance of understanding the audience's needs. Successful content marketing hinges on knowing where the audience is in their buyer's journey and providing the right information to guide them further down the funnel.

Content Consumption Trends Bernhard observes that while attention spans may seem shorter, the real issue lies in the quality of content available online. He encourages bloggers to focus on delivering concise, valuable information rather than adhering to arbitrary word counts.

SEO as a Business Strategy Beyond Technical Requirements Bernhard emphasizes that SEO is not just a technical requirement but a vital part of a broader marketing strategy aimed at building a brand and connecting with customers. The goal should be to create content that resonates with the audience, fostering a memorable connection rather than merely providing information.

Quality Over Quantity In the current landscape of content creation there is a significant amount of material that is generated using AI tools like ChatGPT. Bernhard refers to this as "content pollution," where low-quality, unedited articles flood the internet. He stresses the importance of producing high-quality, engaging content that stands out in a crowded market.

Long-Term Perspective Patience in SEO Success Bernhard shares that SEO success often requires patience. He shares experiences where well-crafted articles took months to gain traction, reinforcing the idea that consistent, quality content can eventually lead to higher rankings.

Content Strategy and Keyword Research The duo discusses the importance of a strategic approach to keyword research. Bernhard suggests starting with core topics relevant to the audience and then breaking them down into more specific articles. He advocates for creating a comprehensive content brief before writing, which includes sections, keywords, and relevant statistics to guide the writing process.

Updating Existing Content Maintaining Relevance Bernhard notes that updating existing articles is crucial for maintaining relevance and improving rankings. Many bloggers fail to revisit their content after publication, which can lead to missed opportunities for improvement and visibility.

Understanding Google’s Algorithm The conversation touches on insights gained from a leaked Google algorithm document, which confirmed many SEO experts' beliefs about ranking factors. Bernhard highlights the importance of backlinks, user engagement, and the age of a website in determining its authority and ranking potential.

Building Authentic Links Acquiring Authentic Backlinks Bernhard explains the significance of acquiring authentic backlinks. He shares strategies for bloggers to collaborate with others in their niche, providing valuable content that can be shared across platforms. This not only helps in gaining backlinks but also enhances brand visibility.

Targeting Low Competition Keywords The discussion shifts to the strategy of targeting low competition, long-tail keywords, especially for newer websites. Bernhard advises bloggers to focus on these keywords to build authority and gradually work towards more competitive terms.

Social Media as a Distribution Channel Leveraging Social Media Bernhard emphasizes the role of social media in distributing content. While social media links may not carry the same weight as traditional backlinks, they can drive traffic and signal to Google that users are engaging with the content.

Brand Visibility and Authority The episode concludes with a discussion on the importance of brand visibility. Bernhard shares insights from his experience at Cyber News, where impactful research led to increased brand searches, ultimately boosting the entire website's authority.

Final Thoughts Creating Value for People The key takeaway from the conversation: the importance of creating content for people rather than for search engines. Bernhard echoes this sentiment, stating that Google is evolving to better understand human behavior, and the best strategy is to focus on providing genuine value. He encourages content creators to embrace their unique voice and perspective, as this authenticity can set them apart in a crowded digital landscape.

Building an Email List Bernhard underscores the significance of building an email list as a direct connection to the audience. Relying solely on social media or search engines can be risky, as changes in algorithms can drastically affect visibility. By nurturing an email list, creators can maintain a loyal customer base and ensure consistent communication.

Consistency and Patience There is a need for consistency and patience in content creation and SEO efforts. Bernhard shares his experience with Omnisend, illustrating that significant traffic growth takes time and dedication. He encourages listeners to focus on creating quality content that resonates with their audience, rather than seeking quick wins.

Conclusion By focusing on creating meaningful content, building relationships with their audience, and maintaining a long-term perspective, listeners can navigate the complexities of the digital landscape and achieve sustainable growth.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * The Google Search Document Leak: What You Need to Know with Rand Fishkin! * Fresh Email Marketing Strategies You Need to Know to Sell Online * This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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As the fourth quarter (Q4) of the year approaches, bloggers are gearing up for one of the busiest and most lucrative times of the year. With major holidays like Halloween, Thanksgiving, Christmas, and New Year's on the horizon, it's crucial to have a solid strategy in place.

In my recent episode of The Blogger Genius Podcast, I share thoughts and strategies on how bloggers can prepare for Q4. I break down actionable steps for how to thrive during this busy season.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Create Your Freebie Cheatsheet with These 3 AI Prompts * Write Your Ebook with These 13 AI Prompts * MiloTree Pop-Up * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Understanding the Importance of Q4 Q4 is a critical period for bloggers due to the increased online activity and consumer spending associated with the holidays. But success during this time isn't about quick fixes or magical hacks. Instead, it's about doubling down on fundamental strategies and focusing on genuine connections with your audience.

Key Questions to Guide Your Strategy Here are my two essential questions that every blogger should consider:

  • Where do I have the most impact and connection with your audience?
  • Where are you making money now?

These questions are powerful in guiding your efforts and ensuring that you focus on what truly matters.

Identifying Your Impact and Connection Points To determine where you have the most impact and connection with your audience, consider the following:

  • Analyze Your Traffic Sources: Look at your analytics to see which platforms are driving the most traffic to your blog. Is it Pinterest, Google SEO, Instagram, or another platform?
  • Engagement Metrics: Assess where your audience is most engaged. Which posts get the most comments, shares, and likes? Feedback and Interaction: Pay attention to where you receive the most feedback and interaction from your audience. This could be through blog comments, social media interactions, or email responses.

Understanding Your Revenue Streams Next, identify where your revenue is currently coming from:

  • Display Ads: Are display ads a significant source of income for you? If so, focus on driving more traffic to your blog.
  • Affiliate Sales: If affiliate sales are a key revenue stream, consider creating more content that promotes your affiliate products. Product Sales: Whether you sell digital products, printables, or physical goods, ensure that your marketing efforts are aligned with promoting these items.

Doubling Down on What Works I had a plant that thrived but eventually became overgrown and unmanageable. This metaphor illustrates the importance of cutting back on less effective strategies to nurture what is truly working. Here’s how you can apply this principle:

Focus on High-Impact Platforms * Pinterest: If Pinterest is a major traffic driver for you, invest time in creating eye-catching pins and optimizing your boards. * Google SEO: Ensure your blog posts are optimized for search engines. This includes using relevant keywords, optimizing meta descriptions, and building backlinks. Instagram: If Instagram is where you connect most with your audience, focus on creating engaging stories, reels, and posts that resonate with your followers.

Create High-Quality Content In a world filled with AI-generated content and fleeting trends, I emphasize the value of genuine human connection. Focus on creating fewer, high-quality pieces of content that provide real value to your audience. This approach not only fosters deeper connections but also aligns with what search engines like Google are looking for.

Addressing Audience Pain Points Get laser-focused on the specific pain points of your audience. Here’s how you can do this:

Conduct Audience Research * Surveys and Polls: Use surveys and polls to gather insights into the challenges and needs of your audience. * Social Media Listening: Pay attention to the conversations happening on social media. What are people talking about? What problems are they facing? * Feedback Analysis: Review the feedback you’ve received from your audience. What common themes or issues emerge?

Create Solutions Once you understand your audience’s pain points, create content and products that address these issues. For example, I share a story about a gluten-free baker who connected deeply with her audience by acknowledging their struggles and positioning her products as solutions.

Growing Your Email List An effective email list remains one of the most powerful tools for monetization. I emphasize the importance of growing your email list and offers the following tips:

Create an Irresistible Freebie * Identify Pain Points: Create a freebie that addresses a specific pain point of your audience. This could be a cheat sheet, e-book, or printable. * Promote It Widely: Share your freebie across all your platforms, including your blog, social media, and email signature.

Nurture Your Subscribers * Welcome Sequence: Set up an automated welcome sequence to introduce new subscribers to your brand and provide value from the start. * Regular Communication: Send regular emails with valuable content, updates, and promotions to keep your audience engaged.

Taking a Holistic View of Your Business The secret to business success lies in taking a holistic view of your business. Focus on what truly matters—authentic connections and solving real problems. By doing so, you can set yourself up for success in Q4 and beyond.

Consider Adding Digital Products I suggest you consider the addition of digital products to your offerings. Digital products can provide a scalable source of income and offer value to your audience.

Seek Expert Guidance To help navigate your next steps, I offers a free 20-minute strategy call. This can be an invaluable resource for gaining personalized advice and insights.

Conclusion By focusing on genuine connections, understanding audience pain points, and nurturing effective strategies, you can position yourself for success in Q4 and lay the groundwork for long-term growth. Remember, the key to success lies not in a checklist of tasks but in taking a holistic view of your business and focusing on what truly matters.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie * Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie * 5 Vital Tips for Growing a Successful Blog Now with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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In today's episode of The Blogger Genius Podcast, I'm talking to Rand Fishkin, the founder of SparkToro and a leading expert in digital marketing and SEO.

In May 2024 there was a significant Google search documentation leak, and the documents were actually leaked to Rand. The documents provide a rare glimpse into how Google ranks content and what the challenges are that smaller blogs and businesses face in gaining visibility. If you are trying to understand how SEO works today, this is a must-listen to episode.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Write Your Ebook with These 13 AI Prompts * SparkToro * MiloTree Pop-Up * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Understanding Google's Algorithm: Key Takeaways The Complexity of Google's Ranking System Rand reveals that the leaked documents are not SEO guidelines but rather API documentation detailing the engineering behind Google's ranking system. This documentation includes around 14,000 unique features that contribute to how Google ranks content across its platforms, including search and YouTube. While the leak provides insights into what factors Google considers, it does not reveal the weight or importance of each factor in the ranking process.

Actionable Advice:

  • Focus on Quality Content: Given the complexity of Google's ranking system, it's crucial to prioritize high-quality, relevant content that meets the needs of your audience.
  • Diversify Your Content: Consider creating content across various formats, such as blog posts, videos, and infographics, to increase your chances of ranking well on different platforms.

Brand Mentions and YouTube Transcripts One surprising finding from the leak is Google's use of brand mentions in YouTube transcripts as a ranking factor. Frequent mentions of a brand in relevant videos can positively influence rankings.

Actionable Advice:

  • Leverage Video Content: Create YouTube videos that mention your brand and relevant keywords. Ensure your videos are well-optimized with accurate transcripts.
  • Collaborate with Influencers: Partner with YouTube influencers to mention your brand in their videos, increasing your brand's visibility and potential ranking.

Discounting Low-Quality Links Google's method of discounting low-quality links based on Chrome traffic is another interesting point. If users do not click on a link, it is deemed less valuable, effectively reducing the impact of spammy links.

Actionable Advice:

  • Build High-Quality Backlinks: Focus on acquiring backlinks from reputable websites that drive genuine traffic to your site.
  • Monitor Your Link Profile: Regularly audit your backlink profile to identify and disavow low-quality or spammy links.

The Role of Social Media Links While Google has historically downplayed the importance of social signals, the documentation suggests that links from platforms like Instagram can be valuable if they drive traffic to a website.

Actionable Advice:

  • Optimize Social Media Profiles: Ensure your social media profiles are optimized with links to your website and relevant content.
  • Engage on Social Media: Actively engage with your audience on social media platforms to drive traffic to your website.

Strategies for Smaller Blogs and Businesses Finding Untapped Channels Rand suggests that smaller businesses should seek out channels and sources of influence that their competitors are not targeting. These avenues are often harder to measure, which is why larger companies tend to overlook them.

Actionable Advice:

  • Public Relations: Focus on PR efforts, such as getting featured in local media, niche podcasts, and industry blogs.
  • Collaborations: Partner with smaller brands and influencers to reach new audiences.

Building Brand Recognition Rand shares his experience with SparkToro, explaining that they have built their brand by participating in podcasts, webinars, and conferences, rather than relying heavily on SEO or traditional advertising.

Actionable Advice:

  • Participate in Industry Events: Attend and speak at industry conferences, webinars, and podcasts to build your brand's recognition.
  • Content Collaborations: Collaborate with other brands and influencers to create co-branded content that reaches a wider audience.

Embracing Zero-Click Content The concept of "zero-click content" focuses on being present on social media platforms without necessarily driving traffic back to a website. Building brand loyalty and trust is crucial, especially in an age where AI-generated content is becoming more prevalent.

Actionable Advice:

  • Engage on Social Media: Create engaging content for social media platforms that builds brand loyalty and trust.
  • Focus on Value: Provide valuable content that resonates with your audience, even if it doesn't drive immediate traffic to your website.

The Importance of Personal Branding and Audience Research Aligning Your Personal Brand Rand emphasizes the importance of aligning your personal brand with your audience's interests. Visualize a Venn diagram where one circle represents your passions and beliefs, while the other represents your audience. The overlap is where you should focus your content creation, product development, and messaging.

Actionable Advice:

  • Define Your Brand: Clearly define your brand's values, mission, and unique selling points.
  • Know Your Audience: Conduct audience research to understand their interests, needs, and pain points.

Conducting Audience Research Rand advocates for deep audience research, including surveys and interviews, to uncover common themes and challenges your audience faces.

Actionable Advice:

  • Surveys and Interviews: Conduct regular surveys and interviews with your audience to gather insights and feedback.
  • Analyze Data: Use tools like SparkToro to analyze audience behaviors and demographics.

Conclusion By focusing on high-quality content, leveraging video and social media, and conducting thorough audience research, bloggers and small businesses can navigate the ever-evolving world of SEO and digital marketing. Embrace your unique voice, build genuine connections with your audience, and explore new strategies to carve out your space in the digital world.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #334: This Content Strategy Will Help You Rise Above the Noise with Amanda Natividad * #330: 2024 SEO Shifts: Strategies for Success Today with Lily Ray * #324: How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie​

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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In the latest episode of The Blogger Genius Podcast, I talk to Tammy Overhoff, food blogger at Organize Yourself Skinny and digital product shop owner at Reset and Flourish for a Part 2. You can listen to our first conversation on effectively selling digital products here.

In today's episode we to delve into the intricacies of building effective sales funnels for digital products. Here are the key takeaways from our conversation, offering actionable advice and thorough explanations to help you create a successful sales funnel for your digital products.

Understanding Sales Funnels A sales funnel is a step-by-step process that guides potential customers from initial awareness of your and your product to the final purchase. The goal is to create a seamless journey that addresses the specific needs and pain points of your audience, ultimately leading them to make a purchase.

Key Components of a Sales Funnel * Awareness: Attracting potential customers through content marketing, social media, and other channels. * Interest: Engaging them with valuable content that addresses their needs. * Decision: Offering solutions that solve their problems. * Action: Encouraging them to make a purchase.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Write Your Ebook with These 13 AI Prompts * Reset and Flourish * Organize Yourself Skinny * MiloTree Pop-Up * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Starting with a Challenge Tammy emphasizes the importance of starting with a challenge or free lead magnet to engage your audience.

She uses a five-day challenge as the entry point into her sales funnel. This challenge introduces participants to the concept of meal prep and its benefits for weight loss.

Actionable Steps: * Create a Free Challenge: Design a short, free challenge that addresses a specific problem your audience faces. For example, a five-day meal prep challenge for busy moms. * Promote the Challenge: Use social media, email marketing, and your blog to promote the challenge and attract participants. * Engage Participants: Provide valuable content and support throughout the challenge to keep participants engaged.

Strategic Email Writing Tammy highlights the importance of crafting strategic emails that guide your audience through the sales funnel. She starts by mapping out the customer journey and considering what her audience needs to hear to take the next step.

Actionable Steps: * Map Out the Customer Journey: Use pen and paper to outline the steps your audience will take from initial engagement to purchase. * Craft Engaging Emails: Write emails that are caring and supportive, focusing on leading your audience rather than pushing for sales. * Incorporate Testimonials and Videos: Use testimonials and video content to enhance engagement and build trust. * Review Email Statistics: Regularly review your email statistics to refine your strategy and improve performance.

Frontloading Sales Funnel Work Creating email sequences requires upfront effort, but once the majority of the work is done, the system becomes automated. This allows you to focus on driving traffic into your funnel and monitoring audience reactions.

Actionable Steps: * Create Email Sequences: Develop a series of emails that guide your audience through the sales funnel. * Automate the Process: Use email marketing tools to automate the delivery of your email sequences. * Monitor and Adjust: Continuously monitor audience reactions and make necessary adjustments to improve performance.

Advice for New Entrepreneurs Tammy offers three key steps for new entrepreneurs looking to create effective sales funnels:

  • Analyze Audience Engagement: Look at email statistics to understand what content resonates with your audience.
  • Identify Specific Pain Points: Dig deeper into the challenges your audience faces and create products that address these pain points.
  • Generate Product Ideas: Use tools like ChatGPT to brainstorm product ideas that solve your audience's problems.

Actionable Steps: * Review Email Statistics: Analyze your email open rates, click-through rates, and other metrics to identify what content resonates with your audience. * Conduct Audience Research: Use surveys, social media polls, and direct feedback to understand your audience's specific pain points. * Brainstorm Product Ideas: Use AI tools and brainstorming sessions to generate product ideas that address your audience's needs.

Creating an Opt-In An enticing opt-in is crucial for attracting potential customers. Tammy suggests creating a quick guide or a list of meal starters that help busy moms get dinner on the table quickly.

Actionable Steps: * Identify a Specific Problem: Focus on a specific problem your audience faces and create an opt-in that provides a solution. * Create Valuable Content: Develop a quick guide, checklist, or e-book that offers immediate value to your audience. Promote Your Opt-In: Use your blog, social media, and email marketing to promote your opt-in and attract sign-ups.

Upselling and Bundling Once the initial product is established, consider upselling or bundling additional products to provide comprehensive solutions to your audience's problems.

Actionable Steps: * Develop Complementary Products: Create additional products that complement your initial offering, such as workshops, e-books, or meal plans. * Create Bundles: Package your products together to offer more value and increase the average order value. Promote Upsells: Use email marketing and sales pages to promote your upsells and bundles.

Avoiding Overcomplication Tammy and I stress the importance of simplicity in the product creation process. New entrepreneurs should focus on smaller, manageable products that can be validated through audience feedback.

Actionable Steps: * Start Small: Begin with smaller products, such as e-books or workshops, that can be created quickly and easily. * Validate Your Ideas: Use audience feedback to validate your product ideas before investing time and resources into larger projects. Iterate and Improve: Continuously improve your products based on customer feedback and market trends.

Understanding Your Audience Knowing your audience is crucial when selling digital products. Tammy has found success with e-books and bundles, but emphasizes the need to nurture the audience over time.

Actionable Steps: * Build Relationships: Use email marketing, social media, and content marketing to build relationships with your audience. * Provide Value: Continuously provide valuable content that addresses your audience's needs and pain points. Nurture Leads: Use nurturing email sequences to build trust and guide your audience through the sales funnel.

Pricing Strategy Tammy discusses her pricing strategy, noting that digital products can be priced effectively to ensure profitability. For example, her ultimate bundle is priced at $89, with sales often bringing it down to $57.

Actionable Steps: * Research Competitors: Analyze the pricing strategies of your competitors to understand market trends. * Test Pricing: Experiment with different pricing strategies to find the optimal price point for your products. Offer Discounts: Use sales and discounts to attract customers and increase conversions.

Continuous Learning and Adaptation Building a sales funnel is an ongoing process. Once the initial setup is complete, entrepreneurs can learn from audience interactions and make necessary adjustments.

Actionable Steps: * Monitor Performance: Continuously monitor the performance of your sales funnel and make data-driven decisions. * Learn from Feedback: Use customer feedback to identify areas for improvement and make necessary adjustments. Stay Updated: Keep up with industry trends and best practices to stay ahead of the competition.

Conclusion This episode of the Blogger Genius Podcast provides valuable insights into the world of sales funnels for digital products. By focusing on audience needs, simplifying the product creation process, and continuously learning from customer interactions, entrepreneurs can build effective sales funnels that drive engagement and sales. Whether you’re just starting out or looking to refine your existing strategy, the advice shared by Tammy and me offers a roadmap to success in the digital product space.

For more expert advice and strategies, be sure to tune in to the next episode of The Blogger Genius Podcast. And if you found this content valuable, please share it with your friends and leave a five-star review. Follow me on Instagram at MiloTree for more insights on building a digital product empire.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

  • 338: Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff

  • 336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie

  • 342: Fresh Email Marketing Strategies You Need to Know to Sell Online

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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Today I'm rebroadcasting one of my most popular episodes from 2024 where I interview Pinterest marketing expert, Kayla Watkins, on how bloggers can amplify their organic traffic and monetize their content through Pinterest.

The Ever-Evolving World of Pinterest In the digital age, staying ahead of the curve is crucial, and for niche bloggers, the recent Google updates have been a game-changer. As someone who's passionate about helping fellow bloggers diversify their income streams, I've seen many turn to selling digital products as a viable option. In fact, I offer a free 20-minute digital product strategy call to help develop a digital product strategy and share best practices for monetization success.

During my chat with Kayla, we explore the current trends in Pinterest marketing and how to make the most of this visual platform. Kayla's expertise in crafting effective Pinterest strategies to increase pageviews is invaluable, especially for bloggers in the food, fashion, beauty, and lifestyle categories.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * MiloTreeCart Affiliate Program * Personality Quiz: What Digital Product Should I Create? * Kayla Watkins * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Tailwind * Canva

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Art of Pinterest Optimization Pinterest is more than just a collection of beautiful images; it's a search engine marketing tool that requires a keen understanding of keyword research, content optimization, and pinning strategy. Kayla emphasizes the importance of finding the right keywords so you can create fresh pins to pin to your relevant boards, and updating existing blog content to stay relevant and maximize engagement.

She also shares her approach to content scheduling and distribution, recommending tools like Tailwind to schedule pins and Canva for designing eye-catching Pinterest pins. Kayla's advice on pin design, Pinterest boards, pin titles and descriptions is clear: keep them concise, informative, and keyword-rich to resonate with Pinterest users.

The Long Game: Building Sustainable Traffic from Pinterest One of the most striking points Kayla makes is the long-term nature of Pinterest traffic. Unlike the instant gratification of platforms like Instagram, Pinterest rewards patience and persistence. It's about trial and error, refining strategies over time, and understanding that significant results may take months to materialize.

Kayla also touched on the future of Pinterest, predicting a continued focus on e-commerce. She encourages businesses to align their strategies with user behavior on the platform and to consider Pinterest ads to amplify viral content and evergreen posts.

Leveraging Pinterest for Long-Term Stability Pinterest stands out as a social media platform that drives traffic to blogs or websites, offering a level of stability and control that's hard to find elsewhere. Kayla contrasted this with the fleeting nature of success on other social media platforms, highlighting Pinterest's role as a reliable partner in a business's long-term strategy as long as you understand the Pinterest algorithm.

Repurposing Blog Content for Maximum Impact and Pageviews During our conversation, Kayla shares a personal success story about repurposing her Instagram content on Threads, the new social media platform by Instagram. By translating her most saved Instagram posts to fit the Threads format, she's seen a significant increase in engagement and email subscribers. This strategy has proven to be a game-changer, allowing her to insert her expertise into relevant conversations and grow her community.

Key Takeaways and Next Steps My biggest takeaway from this enlightening discussion is the importance of a comprehensive Pinterest marketing strategy. It's essential to have a defined blog niche, solve problems for your audience, and incorporate relevant keywords into your content. Remember, Pinterest is a marathon, not a sprint, and it rewards those who are consistent and strategic in their content creation.

If you're looking to diversify your income and drive traffic to your blog, consider leveraging tools like MiloTreeCart to sell digital products and create sales pages with ease. It's an excellent way to start monetizing your content and expanding your revenue streams.

I hope you've found this blog post informative and inspiring. If you're enjoying the insights shared here, please consider leaving a rating on iTunes. Your feedback helps me continue to bring you valuable content and expert guests. I look forward to connecting with you again soon.

  • Steal Her Strategy: Instagram Follower Growth from 2k to 100k in 4 Months with Petranka Atanasova
  • Unleashing the Power of Pinterest with AI with Missy Lund
  • Cutting-Edge Social Media Tactics for 2024 with Lauren Litt

MiloTreeCart, the Easiest Way to Sell Digital Products I also want to introduce you to the MiloTreeCart, software designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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In the latest episode of the Blogger Genius Podcast, I sit down with Greg Zakowicz, an expert marketer from Omnisend, to delve into all the cool things a blogger can do with email marketing. We explore its renewed significance in the digital landscape, especially for online entrepreneurs looking to build and nurture their audiences.

The Importance of Email Marketing Email marketing has seen a resurgence as other channels like social media and SEO become increasingly saturated. Unlike these platforms, email allows bloggers to communicate directly with subscribers who have opted in, making it a powerful tool for building relationships and driving sales.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Omnisend * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Key Benefits of Email Marketing: * Direct Communication: Reach subscribers who are already interested in your content. * Personalization: Tailor messages to specific segments of your audience. * High Engagement: Subscribers are in a receptive mindset, leading to better engagement rates.

Building a Quality Email List Greg emphasizes the importance of focusing on the quality of your email list rather than just the quantity. A high-quality list consists of engaged subscribers who are genuinely interested in your content.

Strategies for Building a Quality Email List: * Offer Valuable Incentives: Instead of generic giveaways, offer something that aligns with your audience's interests, such as early access to products or exclusive content. * Create a Sense of Exclusivity: Make your subscribers feel special by offering them unique opportunities or experiences. * Use Simple Opt-In Forms: Make it easy for visitors to subscribe by using straightforward and user-friendly forms.

Treating Early Customers as VIPs I share my approach of treating our early MiloTree customers as VIPs, which helps in building a loyal community around our brand.

Tips for Treating Customers as VIPs: * Personal Connections: Respond promptly to emails and acknowledge customers by name. * Exclusive Offers: Provide early access to new products or special discounts. * Community Building: Foster a sense of belonging by engaging with your audience and encouraging them to share their experiences.

Crafting a Welcome Series A well-crafted welcome series can set the tone for your relationship with new subscribers. Greg advises that the number of messages in your welcome series should depend on what you need to communicate.

Elements of an Effective Welcome Series: * Engaging First Email: The first email typically has the highest open rates, so make it count. Introduce yourself and your brand in a relatable manner. * Storytelling Approach: Share your journey and what subscribers can expect from your emails. * Relevant Content: Include links to popular blog posts or helpful resources that resonate with your audience.

Utilizing Segmentation Segmentation is crucial for sending relevant messages to the right audience. Greg introduces the concept of segmentation within welcome emails, allowing bloggers to tailor follow-up messages based on subscriber interests.

Segmentation Strategies: * Tags During Sign-Up: Use tags to categorize subscribers based on their interests during the sign-up process. * Preference Campaigns: Conduct campaigns to gather information about subscribers' preferences. * Self-Segmentation: Allow subscribers to self-segment by clicking on options in emails, simplifying the process and empowering them to express their preferences.

Simplicity is Key Both Jillian and Greg stress the importance of simplicity in email marketing. Overcomplicating processes can lead to inaction, so it's essential to keep things straightforward.

Tips for Keeping It Simple: * Concise Emails: Keep your emails short and to the point, with clear and engaging sections. * Visual Elements: Use buttons or icons to guide readers and make your emails visually appealing. * Actionable Steps: Focus on small, manageable steps that encourage subscribers to take action.

Crafting Effective Subject Lines Subject lines play a crucial role in determining whether your emails get opened. Greg shares his approach to writing effective subject lines.

Best Practices for Subject Lines: * Character Limit: Aim for 21 to 40 characters to ensure visibility on mobile devices. * Relevance and Action-Oriented Language: Create subject lines that pique curiosity and provide a clear reason to open the email. * Testing and Feedback: Write multiple subject lines, including unconventional ones, to think outside the box and find what works best.

Building Relationships with Subscribers Building genuine relationships with your subscribers is essential for long-term success. Understanding your audience's perspective can lead to more effective communication.

Strategies for Building Relationships: * Personalization: Tailor your messages to address the specific needs and interests of your subscribers. * Engagement Tactics: Host exclusive online events or focus groups for email subscribers to foster a sense of community. * Emotional Connection: Make subscribers feel seen and part of a larger community, addressing the loneliness many people feel today.

Final Thoughts on Email Marketing Effective email marketing doesn't have to be complicated. By focusing on providing value, being human, and simplifying processes, businesses can achieve success in their email marketing efforts.

Key Takeaways: * Quality Over Quantity: Focus on building a high-quality email list with engaged subscribers. * Personal Touch: Treat early customers as VIPs and foster a sense of community. * Simplicity: Keep your emails concise and straightforward, with clear calls to action. * Segmentation: Use segmentation to send relevant messages to the right audience. * Engagement: Build genuine relationships with your subscribers by understanding their needs and interests.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie * #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie * #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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This is a rebroadcast of my interview with Amy Reinecke and Jennifer Draper, from Spark Media Concepts.

The three of us delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in the ever-changing world of blogging.

Show Notes: * MiloTreeCart * Catch My Party * Spark Media Concepts * The Ultimate Blog Podcast * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Journey to Blogging Success The two women share how they started Spark Media Concepts, a venture that started almost serendipitously. It’s a story of seizing opportunities and the importance of encouragement and mentorship.

They’ve since shifted from doing the work for their clients to empowering them to take charge of their own blogging journeys.

Monetization and the Importance of Adaptability Amy and Jennifer emphasizes the need for bloggers to be adaptable and open-minded. With the blogging landscape constantly changing, it’s crucial to understand your audience and make intentional decisions to grow your business.

They share their experiences with pricing changes and course restructuring, underscoring the importance of aligning pricing with the value offered and what the audience can afford.

The Power of Niching Down Niching down is more important than ever. Amy and Jennifer highlighted the significance of understanding the specific needs of your audience. By focusing on a niche, you can become an authority in your space, which is invaluable in a crowded market.

The Role of Podcasting and Challenges with Facebook Ads Amy and Jennifer also discuss the impact of their podcast, the Ultimate Blog Podcast, in driving traffic to their courses. They candidly shared the challenges they faced with Facebook ads, reminding us that not all marketing channels work for everyone and the importance of finding what works best for your brand.

Email Marketing: The Trend to Watch When asked about new trends, both Amy and Jennifer agreed on the importance of email marketing. With social media fatigue on the rise, they predict a shift towards more intimate connections through email lists.

They advocate for a robust email marketing strategy, including welcome series, re-engagement campaigns, and a focus on providing valuable content that your audience wants to open.

My Takeaway for Aspiring Bloggers As your host, I’ve seen the blogging industry evolve, and this conversation has only reinforced my belief in the power of adaptability and the value of your email list.

In a world where social media can be fleeting, owning your email list is akin to owning a piece of digital real estate that no algorithm can take away from you.

MiloTreeCart: Your Partner in Monetization Before I wrap up, let me introduce you to MiloTreeCart, the tool that can revolutionize how you sell digital products and services. With MiloTreeCart, you can set up memberships, digital downloads, workshops, coaching, and mini-courses in minutes.

The blogging world is ever-changing, but with the right strategies and tools, you can navigate it successfully.

Take the advice from Amy and Jennifer to heart, consider your email marketing strategy, and don’t forget to check out MiloTreeCart to take your monetization to the next level.

Ready to dive deeper into the world of blogging and learn from the best? Subscribe to The Blogger Genius podcast and join me, Jillian, as we explore the genius behind successful blogging.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Transform Your Food Blog: Effective Ways to Sell Digital Products with Tammy Overhoff * How to Overcome Blogger Burnout Now with Jillian Leslie * Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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🙌 Hurry! 🙌 Book a free 20-minute Zoom call with me to talk about your digital product strategy!

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In the latest episode of The Blogger Genius Podcast, I tackle a topic that many bloggers and online entrepreneurs find daunting: the art of being "salesy." I passionately argue that adopting a sales-oriented approach can be transformative, especially those who feel uncomfortable with the idea of being "salesy."

I share eight reasons to be "salesy," encouraging you to overcome their discomfort and recognize the value of your products and services. This episode will break down each of these reasons in detail, offering actionable advice to help you embrace a more sales-focused mindset.

Show Notes: * MiloTreeLeads Beta * MiloTreeCart * Book a FREE 20-minute call with me * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

  1. Stand Out in a Crowded Online Space The Challenge of Visibility The online space is incredibly crowded, with countless blogs, businesses, and social media accounts vying for attention. If you don’t actively promote your products and services, you risk getting lost in the noise.

Actionable Tips: * Leverage Social Media: Use platforms like Instagram, Facebook, and Twitter to showcase your products. Regularly post engaging content that highlights the benefits of what you offer. * SEO Optimization: Ensure your website and blog posts are optimized for search engines to increase organic traffic. * Collaborate with Influencers: Partner with influencers in your niche to reach a broader audience.

  1. Confidence is Key The Power of Belief Gillian emphasizes the importance of confidence in sales. If you genuinely believe in your product or service, you should feel proud to share it with others. Confidence can position you as a leader in your niche, attracting more followers and potential customers.

Actionable Tips: * Practice Your Pitch: Rehearse your sales pitch until you can deliver it confidently and naturally. * Gather Testimonials: Collect and display testimonials from satisfied customers to build credibility. * Mindset Training: Engage in activities that boost your self-confidence, such as public speaking or personal development courses.

  1. Transparency Builds Trust Overcoming the Pushy Misconception Many people equate being salesy with being pushy. However, Gillian argues that transparency about what you offer and its value can build trust with your audience.

Actionable Tips: * Clear Communication: Clearly explain what your product is, how it works, and the benefits it provides. * Honest Marketing: Avoid exaggerated claims and be honest about what your product can and cannot do. * Customer Support: Offer excellent customer support to address any questions or concerns promptly.

  1. Ask for the Sale The Importance of the Nudge If you don’t ask for the sale, you won’t make any sales. Many entrepreneurs set up their sales pages and expect customers to find them magically. Being assertive and encouraging potential customers to make a purchase can significantly increase conversion rates.

Actionable Tips: * Call to Action (CTA): Include strong CTAs in your content, urging readers to take the next step. * Email Marketing: Use email campaigns to remind potential customers about your products and encourage them to buy. * Limited-Time Offers: Create a sense of urgency with limited-time discounts or bonuses.

  1. Maximize Your ROI The Value of Promotion Many bloggers spend countless hours developing e-books, courses, or other digital products but fail to promote them effectively. By being salesy, you ensure that your hard work pays off, maximizing your return on investment.

Actionable Tips: * Marketing Plan: Develop a comprehensive marketing plan that includes various promotional strategies. * Analytics: Use analytics tools to track the performance of your marketing efforts and adjust accordingly. * Cross-Promotion: Promote your products across different platforms and channels to reach a wider audience.

  1. People Value What They Pay For The Psychology of Pricing When customers invest in your expertise, they are more likely to take it seriously and apply it to their lives. Charging for your knowledge not only compensates you for your hard work but also reinforces the idea that what you offer is valuable.

Actionable Tips: * Pricing Strategy: Develop a pricing strategy that reflects the value of your product. * Premium Options: Offer premium versions of your products with additional features or benefits. * Payment Plans: Provide flexible payment options to make your products more accessible.

  1. Make a Positive Impact The Responsibility of Selling If you believe in what you’re selling and know it can help people, it’s your responsibility to get the word out. Selling isn’t just about making money; it’s about solving problems and improving lives.

Actionable Tips: * Storytelling: Use storytelling to illustrate how your product has positively impacted others. * Educational Content: Create content that educates your audience about the benefits of your product. * Community Engagement: Engage with your community to understand their needs and how your product can help.

  1. Embrace a Growth Mindset Stepping Out of Your Comfort Zone Being salesy requires stepping out of your comfort zone and taking risks, which can lead to incredible opportunities for personal and professional growth. By actively promoting your products, you reinforce the belief that your expertise is worth it, creating a positive feedback loop that boosts your confidence and encourages you to keep striving for more.

Actionable Tips: * Continuous Learning: Invest in learning new sales and marketing techniques. * Feedback Loop: Regularly seek feedback from your audience and use it to improve your offerings. * Personal Development: Engage in activities that promote personal growth, such as reading, networking, and attending workshops.

Conclusion Jillian Leslie’s message is clear: being salesy is not something to shy away from; it’s an essential skill that can lead to greater visibility, confidence, and success in your online business. By embracing a sales-oriented mindset, you can transform your business and make a positive impact on the world around you. Jillian invites her listeners to engage with her for further discussion and support, encouraging them to take the first steps toward embracing a more sales-oriented approach.

By following these detailed tips and insights, you can overcome your discomfort with selling and start seeing the benefits of a more proactive approach to promoting your products and services. Remember, selling is not just about making money; it’s about sharing your expertise, solving problems, and making a difference in the lives of your customers.

Are you happy with the results?

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #298: Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important) with Jillian Leslie * #297: Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie * #296: Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie * #295: Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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🙌 Hurry! 🙌 Book a free 20-minute Zoom call with me to talk about your digital product strategy!

___________________________________________

In today's episode of The Blogger Genius Podcast, I sat down with Petra Atanasova, a Bulgarian vegan and vegetarian food blogger and the creator of Sunglow Kitchen. Petra shared her incredible journey of growing her Instagram followers from 2,000 to over 100,000 in just four months.

The episode delves into the strategies Petra used to achieve this remarkable growth, offering actionable advice and detailed insights for anyone looking to boost their Instagram presence.

Petra's Background and Initial Struggles Petra's journey began during the pandemic when she decided to start her blog after experiencing burnout from her job as a chef at a plant-based cafe. Initially, she struggled with her blog's growth but found success after learning about SEO and optimizing her content.

However, a Google algorithm update caused a significant drop in her traffic, prompting her to diversify her income streams by focusing on Instagram.

Show Notes: * MiloTreeLeads Beta * MiloTreeCart * Book a FREE 20-minute call with me * Sunglow Kitchen * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: Key Strategies for Instagram Growth * iTunes * YouTube * Spotify

  1. Creating Successful Reels

Petra's primary strategy for growing her Instagram following was through creating engaging and visually appealing Reels. Here are the key elements she focused on:

Length of Reels: Petra's Reels are typically between 20 and 30 seconds long. She noted that shorter Reels tend to have higher watch times, which is crucial for retaining viewer attention.

Number of Cuts: Her Reels often contain 30 to 40 cuts, with each shot lasting less than a second. This rapid editing style keeps the content dynamic and engaging.

Content Focus: Petra emphasizes the importance of showing only the most critical movements in her videos. For example, if she's cutting a cucumber, the reel will only show the knife slicing through the cucumber.

Tools Used: Petra uses CapCut for filming and editing her videos. She shoots in clips rather than long videos to save storage space and make the editing process cleaner.

  1. Providing Value and Engaging the Audience

Petra's approach to content creation is centered around providing value and engaging her audience.

Here are some of her tactics:

Recipe Series: She created a successful recipe series that showcased her expertise as a professional chef. This series not only provided valuable content but also established her authority in her niche.

Call to Action: Petra often includes a call to action in her Reels, such as "Comment 'tofu' for the recipe." She uses ManyChat, an automation app, to send the recipe link to anyone who comments with the specified keyword.

Captions: For recipes that she has blog posts for, Petra includes the ingredients in the caption and directs viewers to her blog for full instructions. For other recipes, she provides the entire recipe in the caption. This strategy has led to higher save rates, which are important for the Instagram algorithm.

  1. Using Trending Music

Petra highlighted the importance of using trending music in her Reels. Trending music can increase the chances of your reel being discovered by a wider audience, as Instagram's algorithm tends to favor content that uses popular audio tracks.

  1. Dealing with Controversy

Interestingly, some of Petra's most viral videos have sparked controversy. For example, one of her videos received comments questioning her credentials as a professional chef. While this initially affected her mental health, Petra learned to view controversy as a way to drive engagement. She now occasionally incorporates controversial elements into her hooks to spark conversation and increase interaction.

Monetizing Instagram Following 1. Creating and Promoting an Ebook

Petra is working on an ebook featuring no-chop recipes, which have been well-received by her audience. She plans to promote this e-book through her successful recipe series and by collecting email addresses from her followers.

  1. Offering Consulting Services

I suggested that Petra consider offering consulting services for Instagram audits, given her keen eye for improving Instagram content. This could be a valuable additional income stream for Petra.

  1. Brand Partnerships

Petra is also exploring brand partnerships as a way to monetize her Instagram following. By creating high-quality video content for brands, she can leverage her large and engaged audience to generate income.

Maintaining Consistency and Avoiding Burnout Petra shared some valuable tips for maintaining consistency and avoiding burnout:

Batching Content Creation: By planning and creating content in batches, Petra can stay ahead of her posting schedule and reduce the stress of daily content creation.

Taking Breaks: She emphasized the importance of taking breaks when needed and not being too hard on oneself. This approach helps maintain long-term consistency without compromising mental health.

Conclusion Petra Attanasova's journey from 2,000 to 100,000 Instagram followers in just four months is a testament to the power of strategic content creation and audience engagement.

By focusing on creating high-quality Reels, providing value, and engaging her audience, Petra has built a strong and rapidly growing Instagram presence.

Whether you're a food blogger or in another niche, Petra's strategies offer valuable insights that can help you grow your own Instagram following.

If you found this post helpful, please share it with a friend and consider giving The Blogger Genius podcast a five-star rating on iTunes. For more valuable insights and conversations, tune in to the next episode of The Blogger Genius Podcast.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #320: A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic * #309: Tips and Tricks for Overcoming Instagram Overwhelm (Rebroadcast) * #333: Why You Should Write the Ebook You’d Like to Rea with Danielle Turner

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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⚡Limited time!⚡ Book a free 20-minute Zoom call with me to talk about your digital product strategy!

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In my newest episode of The Blogger Genius Podcast, I sat down with Tammy Overhoff food blogger at Organize Yourself Skinny and digital product shop owner at Reset and Flourish.

Tammy shares her experiences and strategies for transitioning from traditional food blogging to selling digital products, offering valuable insights for anyone looking to diversify their online business. In this episode you'll hear her actionable advice and expert tips to help you succeed in the digital product space.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Reset and Flourish * Organize Yourself Skinny * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Journey from Food Blogging to Digital Products Tammy Overhoff's journey began with her food blog, Organize Yourself Skinny, where she shared meal prep tips and healthy eating advice. Over time, she realized the potential of digital products to provide additional value to her audience and generate revenue. Here are the main steps she took to make this transition:

Identifying the Right Digital Products Tammy started by identifying the types of digital products that would resonate with her audience. She focused on creating products that aligned with her blog's theme and addressed her readers' needs. Some of the digital products she developed include:

  • Meal Prep Lessons: Using her expertise in meal prep, Tammy created a series of lessons to help her audience plan and prepare meals efficiently.
  • Ebook Bundles: She compiled her best recipes and meal prep tips into ebooks, offering them as bundles for added value.
  • Healthy Eating Challenges: Tammy designed a ten-day healthy eating challenge kit, providing her audience with a structured plan to kickstart their healthy eating journey.

Leveraging Existing Content One of Tammy's key strategies has been repurposing existing content to create digital products. This approach not only saves time but also ensures that the products are relevant and valuable to her audience. For example:

  • Repurposing Blog Posts: Tammy turned her most popular blog posts into comprehensive ebooks, adding additional content and resources to enhance their value.
  • Creating Mini Products: She used the Meal Pro app to offer mini products, such as meal prep lessons, which were derived from her existing content.

Building and Nurturing an Email List Tammy emphasizes the importance of having a robust email list to sustain long-term success in selling digital products. She shares her strategies for building and nurturing her email list:

  • Lead Magnets: Tammy offeres free resources, such as meal planning templates and healthy eating guides, to attract new subscribers.
  • Regular Communication: She maintains regular communication with her email list, providing valuable content and updates about new products and offers.
  • Segmenting the Audience: Tammy segments her email list based on subscribers' interests and behaviors, allowing her to send targeted and relevant content.

Creating a Strong Sales Funnel A well-designed sales funnel is crucial for converting leads into customers. Tammy shares her approach to creating an effective sales funnel:

  • Front-End Offers: She uses her ten-day healthy eating challenge kit as a front-end offer to attract new customers and introduce them to her products.
  • Upselling and Cross-Selling: Tammy offers additional products and services, such as yearly memberships and workshops, to existing customers.
  • Retargeting with Facebook Ads: She successfully uses Facebook ads to retarget website visitors and email subscribers, driving them back to her sales funnel.

Adapting to Changes and Challenges Tammy's journey has not been without challenges. She shares her experience of being hit by a Google algorithm update in November 2019, which significantly impacted her traffic and revenue. Despite this setback, she pivoted her business and found new ways to engage her audience:

  • Hosting Challenges in Facebook Groups: Tammy hosts challenges in her Facebook group, which helps her maintain engagement and drive sales.
  • Diversifying Traffic Sources: She diversifies her traffic sources by leveraging social media, email marketing, and paid advertising.

Expert Tips for Selling Digital Products Based on Tammy's experiences and insights, here are some expert tips for successfully selling digital products:

Understand Your Audience To create products that resonate with your audience, it's essential to understand their needs, preferences, and pain points. Conduct surveys, engage with your audience on social media, and analyze your website analytics to gather insights.

Start Small and Scale Up Begin with small, manageable products, such as ebooks or mini-courses, and gradually scale up to more comprehensive offerings. This approach allows you to test the market and refine your products based on feedback.

Focus on Quality and Value Ensure that your digital products are high-quality and provide real value to your audience. Invest time in creating well-designed, informative, and actionable content that addresses your audience's needs.

Build a Strong Brand A strong brand can help you stand out in a crowded market. Develop a consistent brand identity, including your logo, color scheme, and messaging, and ensure that it reflects your values and resonates with your audience.

Utilize Multiple Marketing Channels Diversify your marketing efforts by utilizing multiple channels, such as social media, email marketing, and paid advertising. This approach can help you reach a broader audience and drive more traffic to your sales funnel.

Continuously Optimize Your Sales Funnel Regularly review and optimize your sales funnel to improve conversion rates. Test different offers, landing pages, and email sequences to identify what works best for your audience.

Stay Adaptable and Resilient The online business landscape is constantly evolving, and it's essential to stay adaptable and resilient. Be prepared to pivot your strategies and explore new opportunities to stay ahead of the competition.

Tammy Overhoff's journey from food blogging to selling digital products offers valuable lessons for anyone looking to diversify their online business. By leveraging her expertise, repurposing existing content, and nurturing her audience, Tammy successfully transitioned into the digital product space. Her experiences highlight the importance of understanding your audience, building a strong sales funnel, and staying adaptable in the face of challenges.

Whether you're a seasoned blogger or just starting, these insights and tips can help you create and sell digital products that resonate with your audience and drive long-term financial success.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #336 Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie * #326 Essential Traffic Strategies for Food Bloggers with Madison Wetherill​ * #324 How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie​

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Milo

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In today's episode of The Blogger Genius Podcast, I'm tackling blogger burnout. I share my key insights from talking to many of you about your experience with burnout and share my advice on how to rejuvenate both your passion and profitability.

The Hamster Wheel of Content Creation Many bloggers find themselves trapped in a relentless cycle of content creation, SEO optimization, keyword research, and posting on social media. This constant push for pageviews, traffic and engagement can lead to a sense of disconnection from your audience and a lack of personal fulfillment.

The need to constantly optimize for search engines can overshadow the original purpose of blogging, and the pressure to produce frequent, high-quality content can be overwhelming.

Show Notes: * MiloTreeLeads Beta * MiloTreeCart * Book a FREE 20-minute call with me * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Rediscovering Your "Why" This is why it's important to remember why you started blogging in the first place. Most bloggers begin with a desire to connect, share, and solve real problems for real people. Taking time to revisit your initial goals and passions can help you reconnect with your audience. Engage with your readers through comments, emails, and social media to understand their needs and interests. Shift your focus from pageviews to providing genuine value and solutions to your audience.

Diversifying Income Streams While ad revenue and affiliate income can be lucrative, they are often subject to fluctuations in traffic and market changes. Diversifying your income streams can provide more stability and fulfillment.

Introducing Digital Products and Services Many bloggers I talk to find a renewed excitement and purpose when they introduce selling digital products and services. This approach not only diversifies their income but also fosters deeper connections with their audiences. Digital products and services can provide a more consistent income stream, and creating products that solve specific problems for your audience can be highly rewarding. Plus, selling products and services allows for more personal interactions and relationship-building with your audience.

Case Study: Nell Foster's Successful Pivot Nell Foster, a gardening blogger, experienced a significant drop in traffic but successfully pivoted by updating and selling her ebook and now is offering live workshops. She engaged with her audience and found new ways to monetize her expertise.

Be open to pivoting your business model in response to changing circumstances, and regularly interact with your audience to understand their needs and preferences.

Overcoming Self-Doubt and Embracing Growth Transitioning to selling products and services can be uncomfortable and may trigger feelings of self-doubt or imposter syndrome. So I recommend you begin with a simple product or service to test the waters and build confidence. Ask for feedback from trusted peers or early customers to improve and validate your offerings. View the process as an opportunity for personal and professional growth.

The Power of Human Connection and Community There is something really important today about human connection and community. Starting a paid membership can be a smart move for bloggers as a way to make a steady income stream, and build a community around you and your brand. Plus, creating products that matter to you and your audience can lead to greater creative satisfaction.

Transitioning to a Customer-Centric Business As things keep changing and AI becomes more prevalent, my recommendation is to transition from solely focusing on SEO to creating a vibrant, customer-centric business. This shift can lead to you rediscovering joy in your online business journey. Conduct surveys or interviews to identify the specific problems your audience faces, and develop digital products and services that address these pain points. Use email marketing, social media, and other channels to promote your offerings and connect with your audience.

Embrace the Journey Diversifying your income streams by selling digital products and services can help overcome blogger burnout and lead to a more fulfilling and profitable blogging journey. By focusing on providing value, building connections, and embracing growth, you can create a sustainable and rewarding business. Remember why you started blogging and let that passion guide your decisions. Embrace new opportunities and be willing to pivot when necessary. Prioritize your audience's needs and build genuine connections.

By following these insights and actionable advice, you can transform your online business and rediscover the joy and fulfillment that comes from serving your audience in a deeper way.

Your Digital Product Strategy Our goal at MiloTree is to help you find new green shoots in your business. That could be growing an audience with MiloTreeLeads our new product, where you can effortlessly grow your list by offering unlimited freebies and lead magnets, or MiloTreeCart, where you can sell digital products and services, focusing on what you love, creating and connecting without getting bogged down by complicated tech.

Get on a call with me and we can have that personal connection. And chances are, because I am fresh eyes on your business, I can see things that you can't. And I bet you you will leave the call going, "I hadn't thought of that."

If this sounds interesting, go to MiloTree and scroll down. You will see where my calendar is, and just pick a time and we'll get on a free 20 minute zoom call.

I'm going to be phasing this out as we go to a monthly subscription for MiloTreeCart and MiloTreeLeads. So if this sounds like something you've been interested in, but you've been putting it off, I recommend you do it now!

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #331: How to Pivot Your Blog If You’ve Taken a Traffic Hit with Nell Foster * #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie * #336: Master Email Tripwires: Convert Subscribers into Customer with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, c

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In my latest episode of The Blogger Genius Podcast, I dive deep into the transformative strategy of using email tripwires to convert new email subscribers into paying customers swiftly.

Drawing from my personal experiences and insights, I share how to effectively implement tripwires and build a product ladder that maximizes revenue and customer engagement.

Show Notes: * MiloTreeLeads Beta * MiloTreeCart * Book a FREE 20-minute call with me * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

What is an Email Tripwire? An email tripwire is a low-cost offer presented immediately after a user opts in for a freebie. This strategy leverages the momentum of the subscriber's initial "yes" to entice them into making a small purchase. The concept is simple yet powerful: capitalize on the subscriber's engagement and willingness to buy by offering a compelling product at a nominal price.

Key Elements of an Effective Tripwire Immediacy: The offer should be presented right after the user opts in for the freebie. This timing is crucial as it taps into the subscriber's current state of engagement. Irresistibility: The tripwire must be perceived as a steal. It should offer significant value at a low cost, making it an easy decision for the subscriber. Relevance: The tripwire should be directly related to the original freebie. This ensures that the offer aligns with the subscriber's interests and needs.

Implementing Tripwires: A Case Study from Catch My Party At Catch My Party, our sister site, we offer a variety of free printable party decorations. After users opt in to receive these free printables, they are presented with an upsell for additional items in the collection, such as personalized banners and invitations, for a nominal fee. This approach not only grows our email list but also generates revenue on the back end.

Steps to Create a Successful Tripwire Identify a Popular Freebie: Start with a freebie that has high demand among your audience. Create a Related Low-Cost Offer: Develop a product that complements the freebie and offers additional value. Set Up the Automation: Automate the delivery of the tripwire offer immediately after the subscriber opts in using a tool like MiloTreeLeads Test and Refine: Monitor the performance of your tripwire and make adjustments as needed to improve conversion rates.

Building a Product Ladder I like to talk about this strategy using the concept of a product ladder, where each step represents a product that increases in value and price as the customer progresses. This strategic approach helps in nurturing the customer relationship and guides them through a journey of increasing value.

Crafting Your Product Ladder Identify a Significant Problem: Start by understanding a major pain point in your niche. Offer a Freebie: Provide a free resource that addresses a specific aspect of the problem. Introduce a Tripwire: Offer a low-cost product that provides a more comprehensive solution. Develop Higher-Ticket Offers: Create premium products such as personalized coaching sessions, memberships, or advanced courses.

Example of a Product Ladder * Freebie: A fitness coach offers a free PDF on morning exercises. * Tripwire: A discounted online workout session. * Mid-Tier Offer: A monthly subscription to a workout program. * High-Ticket Offer: Personalized coaching sessions.

Testing and Refining Your Strategy It is important to test and refine each step of the product ladder. Experiment with different offers and monitor customer responses to identify what works best. Use email to build the connective tissue between each step, nurturing relationships and guiding customers through their journey.

Tips for Effective Testing Test different versions of your tripwire to see which one converts better. Gather feedback from your audience to understand their needs and preferences. Use data to track the performance of your offers and make data-driven decisions.

Leveraging MiloTree for Seamless Integration Our new product under our MiloTree banner, MiloTreeLeads, allows users to offer unlimited freebies and lead magnets to grow their email list. This tool can seamlessly integrate tripwires and product ladders into your email marketing strategy, making it easier to nurture customer relationships and drive business growth.

Benefits of Using MiloTree Leads * Unlimited Freebies: Offer a variety of lead magnets to attract different segments of your audience. * Automatic Delivery: MiloTreeLeads automatically delivers your digital downloads directly to your new subscriber. * Automated Tripwires: Set up automated tripwire offers to convert subscribers into customers quickly.

Conclusion Email tripwires and product ladders are powerful strategies for converting subscribers into paying customers and maximizing revenue. By focusing on immediacy, irresistibility, and relevance, and by building a well-structured product ladder, you can guide your customers through a journey of increasing value. Experimentation, audience engagement, and agility are key to success in this journey.

I invite everyone to explore the seamless integration of tripwires and product ladders using MiloTree's products. Please schedule a call with me to discuss your product ladder strategy and how MiloTreeCart and MiloTreeLeads can help you build a successful business.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #335: Why Freebies Are the Secret Sauce to Email List Success with Jillian Leslie * #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes * #299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-bla

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Today I'm diving deep into one of my favorite strategies for growing your email list: leveraging the power of freebies. But before we get into that, I want to touch on a crucial aspect of your business strategy—diversifying your income streams. If you’re still relying solely on traditional methods like ads and affiliate links, you might be putting your business at risk. This is where MiloTreeCart shines, allowing you to sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses swiftly and seamlessly. We’ve even upgraded to AI-driven sales pages to make the process faster than ever!

Why Email Lists are More Crucial Than Ever In the current online landscape, where social media algorithms are a moving target, owning your blog and email list provides a stable, reliable platform for business growth. I can't stress this enough: your email list is where the money is. The larger your list, the more potential customers you have for your digital products.

Show Notes: * MiloTreeLeads Beta * MiloTreeCart * Book a FREE 20-minute call with me * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Power of Freebies What’s the fastest way to grow this valuable list? Offer something of value for free in exchange for an email address. But it’s not enough to just offer anything; your freebie needs to be like a Hershey's Kiss—small, desirable, and immediately satisfying.

Imagine you're at a manicure salon, and right by the cash register, there's a bowl of Hershey's Kisses. You're likely to grab one and enjoy it right there, rather than saving it for later—because you can’t just put a Hershey's Kiss in your pocket; it will melt! This is the essence of a great freebie. It should be something your audience can consume instantly and leave them wanting more. It’s about immediate gratification.

The Ideal Freebie Your freebie should be:

  • Immediately consumable: It should be something that can be accessed and used as soon as it’s downloaded, viewed right on the phone or computer.
  • Satisfying yet simple: Not a ten-page ebook, but something that provides a quick "sugar rush" of value—solve a problem, answer a question, or satiate a curiosity.
  • Engaging and desirable: It should make the new subscriber crave more interaction and content from you.

Types of Effective Freebies Through numerous discussions with you, my audience, we’ve seen that the most engaging freebies aren’t necessarily the most complex. They are:

  • Guides and cheat sheets: Short, sweet, and to the point.
  • Interactive content like quizzes: Especially those that offer personal insights or fun revelations.
  • Done-for-you resources: Templates or printables, like those we offer on Catch My Party, provide immediate utility.

Using AI to Generate Ideas One tool I find incredibly useful in generating freebie ideas is ChatGPT. You can prompt it to brainstorm freebie ideas that fit within specific categories, like saving time, making money, or raising social status. These are triggers that motivate people to opt into your list.

Chat GPT Prompt: "Generate a list of freebie ideas for [insert niche] that fits into one of these categories: Make somebody money. Save somebody money. Save someone time. Move someone toward happiness. Move someone away from pain. Raises their social status."

Introducing MiloTreeLeads And speaking of making things easier, I’m thrilled to introduce MiloTreeLeads, a new addition to our product suite. This tool allows you to effortlessly create and distribute unlimited freebies. It integrates with major email service providers, simplifying how you collect and manage your leads. It’s designed to help you set up a freebie in less than five minutes, so you can start growing your list right away.

Final Thoughts Remember, your freebie is often the first impression you make on a potential subscriber. Make it count. It’s the first step in a relationship that can climb the ladder from a simple free download to purchasing high-value products or services.

For those eager to try out MiloTreeLeads and take advantage of our special launch pricing, head over to MiloTree.com/leadsbeta. This is an exciting step forward for anyone looking to expand their digital footprint and monetize more effectively.

Before I wrap up, if you have a freebie that’s working wonders, or if you're seeing success in a particular area, I’d love to hear about it! Shoot me an email, or better yet, if you found this episode helpful, share it with a friend or give us a review on iTunes.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * #321: How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes * #299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout * #263: How to Turn Email Subscribers Into Raving Fans with Allea Grummert

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently availabl

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Before I discuss the podcast, I’m thrilled to share some updates on MiloTreeCart. We’re transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 value), don't wait! Plus, we offer a 30-day guarantee, so there's no risk.

If you want to jump on a free 20-minute exploratory call to see if MiloTreeCart is right for you, just sign up here.

Additionally, we’re introducing in the next two weeks, a new feature to help you offer unlimited freebies and collect email addresses effortlessly! Be on the lookout for my announcement.

And now onto today's, episode...

Content Strategy Will Help You Grow Online In my recent episode of The Blogger Genius Podcast, I'm interviewing Amanda Natividad, the VP of Marketing at SparkToro who is also a chef. We talk about current content marketing trends and strategies to get yourself noticed in the crowded online space.

Amanda stresses the importance of creating original and valuable content, going beyond SEO-driven strategies to offer unique insights and expertise to build trust and credibility.

Amanda recommends incorporating personal elements in your content, which is why she adds her own recipes into her marketing newsletter, showcasing her unique perspective and engaging her audience on a deeper level.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Amanda Natividad * Sparktoro * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Shift in Content Marketing: Originality and Personality The landscape of content marketing is evolving, with a growing emphasis on having a distinct point of view and injecting personality into content.

In a crowded digital landscape, having a unique perspective can help your content stand out, sharing your own experiences, insights, and expertise. Personal stories and anecdotes can make your content more relatable and engaging.

This also signals to Google and to your audience that there is a real person behind what you create.

Zero-Click Content: Providing Standalone Value One of the key trends Amanda discusses is the concept of zero-click content. This involves creating content that provides standalone value on social media platforms, without necessarily driving traffic to external websites.

Focusing on creating content that offers value on its own can help you build a stronger presence on social media and engage your audience more effectively. It also makes it easier for potential fans to consume your content without having to leave platforms like Instagram or Twitter.

Amanda also highlights the trend of brands focusing on being people-led, showcasing the people behind the brand and building a more authentic and relatable image.

Dealing with Content Theft and Maintaining a Positive Mindset Content theft is a common challenge for many marketers and bloggers. Amanda and I discuss the importance of maintaining a positive mindset and focusing on creating new and valuable content instead of dwelling on how bad it feels.

This can help you stay motivated and continue to provide value to your audience. Embracing an abundance mindset by sharing your knowledge and expertise freely can help you build a stronger connection with your audience and establish yourself as a thought leader.

Conclusion: Embracing Originality and Expertise The conversation between Amanda and me underscores the importance of originality, personalization, and expertise in content marketing. By understanding your audience, injecting personality into your content, and embracing new trends, you can navigate the evolving digital landscape, create more effective marketing strategies, and rise above the noise.

And in the world of AI, when content becomes easier to create, you need new strategies to get noticed. Lean into your humanness and your "vibe."

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie * Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie * Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

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Today's guest on The Blogger Genius Podcast is Danielle Turner from Salt Sanity, a chef and food blogger, who has carved a niche for herself in the world of low sodium cooking.

In this episode, Danielle talks about how she wrote and sold her first successful ebook using MiloTreeCart and how she focused it on all the things she wished she knew after her husband's heart attack.

For the content of her ebook, she used past blog posts. For the marketing and sales, she used MiloTreeCart. She used the AI created sales pages, the launch calendar with daily marketing tasks, and the MiloTreeCart sales email templates to sell with ease.

As a natural over-thinker this strategy worked great for her and she was amazed at the results!

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Salt Sanity * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Writing the Ebook You'd Like to Read Adapting to a low sodium diet (after her husband's heart attack) was a challenge. Recognizing this gap of what she didn't know when she was researching low sodium diets, Danielle was inspired to create a digital guide to help those struggling with similar dietary changes.

Enter MiloTreeCart, the platform that became her ally in this endeavor. With MiloTreeCart, Danielle leveraged her existing blog content to craft her digital guide, simplifying the process with MiloTreeCart's pre-designed email prompts and AI generated sales pages.

Embracing Imperfection and Automation During our conversation, Danielle admits to being an over-thinker, a trait many of us can relate to. MiloTreeCart provided her with a structured roadmap, encouraging her to take action and embrace the concept of "B-minus work." This mindset allowed her to progress and refine her work, automating tasks like email marketing to focus on what she does best—creating content that resonates with her audience.

The Food Lover's Guide to Low Sodium Living Danielle's ebook, "The Food Lover's Guide to Low Sodium Living," is a testament to her mission to help people enjoy food while managing their health. The book, a concise yet comprehensive guide of about 58-60 pages, was crafted using a Canva template and initially promoted to her email list. Despite her hesitation to share personal stories, the positive feedback and pre-release interest were affirming.

Beyond the Book: Coaching and Diversification As Danielle's mentor, I suggest she could expand her offerings by providing coaching calls and creating new ebooks to upsell to her customers. We also discuss the importance of diversifying income streams, especially in light of traffic fluctuations on her blog. By focusing on her engaged audience and exploring avenues like coaching and workshops, Danielle could further solidify her business.

The Takeaway: Overcoming Overthinking Reflecting on our conversation, my biggest takeaway is the universal challenge of overthinking. Danielle's ability to move past this, to do B-minus work, and to confidently engage with her audience is a powerful transformation. It's a reminder that recognizing our value and exploring new income streams can lead to remarkable growth.

Join the MiloTree Community If Danielle's story resonates with you and you're curious about how MiloTreeCart can help your business, I invite you to book a 20-minute call with me. Visit milotree.com, and let's discuss your business goals. Remember, we'll soon transition to a monthly subscription, so seize this opportunity!

For any questions, reach out to me at jillian@milotree.com. Share this story with a friend who might benefit, and if you could give us five stars on iTunes, it would mean the world. Join me again next week for more insights and stories from the Blogger Genius podcast.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire with Jillian Leslie * Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie * Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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Today I'm sharing a special episode that I recorded based on my conversations with you. I get on calls with bloggers and almost daily. I see where so many of you struggle.

In this episode, I'm sharing the five things I recommend you start putting into place now so that you can thrive in the ever-changing landscape of blogging and online business.

The Importance of Adaptation in Business The business model for online entrepreneurship has undergone a significant transformation over the last six month. It's no longer just about putting content out there with the right keywords and hoping for the best when it comes to Google.

Biggest takeaway of the episode:

Today, it's about growing an engaged audience and effectively selling to them.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * Catch My Party * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Five Key Tips for Online Business Success With the headwinds bloggers are facing, such as the rise of AI, updates to Google's algorithm, and a decline in revenue from traditional sources like display ads and affiliate marketing things can feel daunting. But with the right approach, they can be overcome.

So here are the five things I recommend you start putting into place to find financial success as a blogger and online entrepreneur.

  1. Define Your Niche

The first step to success is defining your niche. It's essential to narrow down your focus to communicate clearly the problem you solve. This specificity helps attract the right audience who are looking for exactly what you have to offer. Remember, when you try to appeal to everyone, you often connect with no one.

  1. Develop a Strong Personal Brand

Your personal brand, or as I like to call it, your "vibe," is what sets you apart in a crowded market. It's about showing up as a human, connecting with your audience on a personal level, and expressing what makes you unique within your niche. Your authenticity is your greatest asset.

  1. Diversify Your Traffic Sources

Relying solely on Google for traffic is a risky strategy. Diversifying your traffic sources can protect you against algorithm changes and other uncertainties. Platforms like Pinterest and Instagram are not just for sharing content; they're powerful tools for driving traffic and building your personal brand.

  1. Prioritize Your Email List

Your email list is a goldmine. It's the key to developing deep relationships with your true fans and driving sales. Unlike social media followers, you own your email list, and it allows you to communicate directly with your audience without the interference of algorithms.

  1. Choose Easy Tech Tools

In the world of online business, technology can be both a blessing and a curse. While there are countless tools out there promising to make your life easier, it's important to choose simple and effective solutions. Avoid expensive and complicated platforms that can lead to frustration and wasted resources.

Updates on MiloTree and MiloTreeCart and MiloTreeFreebies I'm thrilled to share some updates on MiloTree and MiloTree Cart. We're transitioning MiloTree Cart to a more traditional subscription model, which will provide even more value to our users. Additionally, we're introducing MiloTreeFreebies, a new product designed to help creators like you grow your email lists efficiently.

The Journey of Online Business I want to remind you that online business is a journey, complete with its ups and downs. It's a path of continuous learning and adaptation. I'm here to support you every step of the way, and I invite you to reach out with your feedback and questions. Together, we can navigate the ever-changing digital landscape and achieve our entrepreneurial goals.

Thank you for joining me on this adventure. Remember, the key to success is staying informed, being adaptable, and always striving to connect with your audience on a deeper level. Let's keep the conversation going and build our online empires with confidence and creativity.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * 2024 SEO Shifts: Strategies for Success Today with Lily Ray * Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie * Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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What happens when your blog takes a major traffic hit after years of blogging and steady growth?

I'm Jillian Leslie, host of The Blogger Genius Podcast. I sast down with Nell Foster from Joy Us Garden to talk about this. Nell is a blogger, YouTuber, author, and gardener with over 50 years of experience with plants.

In my interview with Nell, we cover everything from how she stumbled into blogging, grew her business, grew her YouTube subscribers, and now is pivoting her business after getting impacted by Google algorithm updates and after losing 90% of her traffic.

Show Notes: * MiloTreeCart: Digital Product Sales Software * Book Your FREE 20-Minute Strategy Call * Joy Us Garden * Blog Post Checklist FREEBIE * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Seed of an Idea: Nell's Journey Begins Nell's career started with selling gardening accessories. As the digital world evolved, she expanded into blogging and creating YouTube content, amassing over 135,000 YouTube subscribers.

Overcoming Digital Challenges Nell discusses a significant setback when a Google algorithm update drastically reduced her blog's traffic. Instead of giving up, she's diversified her income by selling digital products like ebooks (which you can now write easily with ChatGPT), demonstrating the importance of adaptability in the online world.

Diversifying Income Streams Nell has developed multiple income streams, including ad revenue, sponsored content, and affiliate marketing. She also sells digital products and focuses on business growth, ensuring her business's sustainability.

Expanding Monetization Strategies Nell talks about her book launch for beginner gardeners and her interest in new monetization methods, such as starting a membership site and converting workshop content into ebooks she's selling with MiloTreeCart. I encouraged her to use her online presence and expertise to boost sales through her email list, YouTube channel, and blog.

Building a Community and Engagement Nell is dedicated to growing her email list which is currently over 14,000 subscribers and engaging with her audience through weekly newsletters and social media. She emphasizes community building and drives traffic to her blog and YouTube channel with strategic content. Her team, including virtual assistants and content contributors, is essential in developing her business with new workshops and book projects.

Conclusion: Nell's story highlights the dynamic nature of online business and the importance of being flexible and resilient. Her journey offers inspiration for anyone looking to establish or grow their digital presence. Keep an eye out for more stories and tips from online entrepreneurs on The Blogger Genius Podcast.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * 2024 SEO Shifts: Strategies for Success Today with Lily Ray * Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman * Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil

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Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray.

The Quest for Diverse Income Streams Let's first talk about diversifying your income streams. Are you still tethered to traditional monetization methods like ads and affiliate links? It's time to chart a new course with MiloTreeCart. With MiloTreeCart, you can sell unlimited memberships, digital downloads, workshops, coaching, and mini-courses in a snap. Our AI sales pages are a game-changer, and I'm here to guide you through crafting your personalized digital product strategy. Book a free 20-minute Zoom call with me at milotree.com and prepare to be amazed.

Show Notes: * MiloTreeCart: Digital Product Sales Software * Book Your FREE 20-Minute Strategy Call * Lily Ray * Blog Post Checklist FREEBIE * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The SEO Landscape: Decoding Google's Algorithm Updates In this episode, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms.

Deciphering Google's Current Mindset Google's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms.

The Plight of Niche Bloggers The impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites.

Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value.

Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams.

Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman * How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie * Boost Your Blog Pageviews with Pinterest Now with Kayla Watkins

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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As the host of The Blogger Genius Podcast, I've had the unique opportunity to delve into the intricacies of building an online business. It's a journey filled with excitement and potential, but it's not without its challenges.

One of the most significant hurdles I've faced, and I know many of you can relate to, is managing stress and maintaining a healthy mindset amidst the chaos of entrepreneurship.

This is why I'm sharing my top 10 stress relief secrets, which I hope you find helpful in your own life.

Show Notes: * Book Your FREE 20-Minute Strategy Call * MiloTreeCart: Digital Product Sales Software * MiloTreeCart Affiliate Program * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Reality of Online Business and Blogger Stress In the digital world, stress levels are at an all-time high. We're all constantly grappling with Google algorithm updates, the pressure of competing with AI-generated content, and the overall uncertainties of the digital landscape. It's a lot to handle, and I've felt the weight of it myself. But through my experiences, I've developed these ten habits that have been my anchor in the stormy seas of online business and that's why I recorded this solo episode.

Here are my 10 tips to relieve stress as an online entrepreneur and blogger...

Tip 1: Setting Boundaries for Work-Life Balance The first habit I can't emphasize enough is setting clear boundaries between work and personal time. Working from home blurs these lines, and without strict boundaries, burnout is inevitable. I've found that having specific work hours not only boosts my focus but also keeps my motivation levels high. It's about quality, not quantity.

Tip 2: Prioritizing Tasks with the Eisenhower Box Next up is prioritizing tasks. The Eisenhower Box has been a game-changer for me. It's a simple yet effective method to differentiate between what's urgent and what's important. This approach has allowed me to concentrate on tasks that truly move the needle for my business, keeping the overwhelming to-do list at bay.

Tip 3: Embracing Simple Tech Tools for Productivity In the realm of productivity, I'm all for using simple tech tools. The Pomodoro Technique, paired with straightforward tools like tomato-timer.com, has revolutionized my workflow. I also love Google Docs and Google Sheets even thought they're ugly! It's about finding tools that are easy to use, like MiloTreeCart, that get the job done so you will want to return to over and over again.

Tip 4: The Power of Connections Another habit I hold dear is maintaining connections. Whether it's with family, friends, or business peers, nurturing relationships is vital. It's easy to feel isolated in this line of work, so building a network within your niche and leveraging the power of networking is crucial for support and growth.

Tip 5: The Importance of Continual Learning I dedicate time each day to continual learning. Staying informed about online business trends and emerging technologies is non-negotiable. It's how I empower myself to adapt and thrive in an ever-changing digital environment.

Tip 6: Mindfulness and Gratitude Mindfulness practices, such as expressing gratitude is central to my stress management strategy. Reflecting on blessings are not just good for my soul; they're essential for my mental clarity and well-being.

Before I go to bed. Each night, I make a list in my head of all the things I'm grateful for, and it puts everything in perspective for me. Taking this time to slow down and reflect, focusing on gratitude and how far I've come and all the blessings in my life does wonders for me, so I recommend you try that as well.

Tip 7: Get Moving If you're not regularly moving your body, I recommend you start. It doesn't have to be intense, but what a difference it's made in my own life, especially for me who spends a lot of hours sitting in front of my computer. It gives me energy, boosts my mood, and gets me out of my head. If you hate exercise, just try walking outside. It honestly does wonders.

Tip 7: Embracing Imperfection and Setting Realistic Goals I've learned to embrace imperfection and set realistic goals. Aiming for "B minus" work and celebrating small victories helps maintain a healthy perspective on achievement. It's about progress, not perfection. And those times when I can't reach my goals I try really hard to give myself grace. I don't always achieve it, but I have realized that punishing myself doesn't help and that if I can be gentle, it's amazing how much faster I can pick myself up and try again.

Tip 9: The Value of Feedback Seeking feedback from trusted sources is invaluable. It offers fresh perspectives and insights that are crucial for refining business strategies and personal growth.

And as you know, I offer free 20 minute calls with bloggers and online entrepreneurs who want to start selling digital products. People tell me they get so much out of these calls because I'm unbiased. I have distance, I am fresh eyes.

So, you want people close to you who can see those opportunities. If you're feeling stuck and you're ready to explore digital products. Definitely book a 20 minute call with me.

Tip 10: Prioritizing Mental Well-Being I try not to sweat the small stuff. It's incredibly easy to get caught up in those minor setbacks. So what I have found is that when I fixate on these small details, I can't focus on the important goals.

So I try to recognize what small in the grand scheme of things like these are the things that when I look back in a year, I won't even remember. I also try to practice letting go.

I also keep my eye on the prize, which are the big goals. I think about what the tasks are that can have a real impact on my growth and my success, and I point my north star that way. Sometimes it's just remembering that with a little bit of time, the pain will dull and it will pass. Keeping perspective is key to staying in the game, even when it feels tough.

Conclusion In closing, I urge my fellow entrepreneurs to prioritize mental well-being. The tips and habits I've shared are more than just strategies; they're a testament to the resilience and determination needed to navigate the entrepreneurial landscape. Remember to give yourself grace and seek support when needed. By sharing my journey, I hope to empower you to face the challenges of online business with confidence and a healthy mindset.

We're in this together, and with the right habits and mindset, we can not only survive but thrive in the world of online entrepreneurship.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? * How to Overcome Negative Self-Talk with Laura Fuentes * Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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Today I delve into the world of Pinterest marketing. I'm Jillian Leslie, the host of The Blogger Genius Podcast and co-founder of MiloTreeCart, and today I'm excited to share the insights from my recent conversation with Kayla Watkins, a Pinterest marketing expert who specializes in helping bloggers amplify their organic traffic and monetize their content.

The Ever-Evolving World of Pinterest In the digital age, staying ahead of the curve is crucial, and for niche bloggers, the recent Google updates have been a game-changer. As someone who's passionate about helping fellow bloggers diversify their income streams, I've seen many turn to selling digital products as a viable option. In fact, I offer a free 20-minute digital product strategy call to help develop a digital product strategy and share best practices for monetization success.

During my chat with Kayla, we explore the current trends in Pinterest marketing and how to make the most of this visual platform. Kayla's expertise in crafting effective Pinterest strategies to increase pageviews is invaluable, especially for bloggers in the food, fashion, beauty, and lifestyle categories.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * MiloTreeCart Affiliate Program * Personality Quiz: What Digital Product Should I Create? * Kayla Watkins * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Tailwind * Canva

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Art of Pinterest Optimization Pinterest is more than just a collection of beautiful images; it's a search engine marketing tool that requires a keen understanding of keyword research, content optimization, and pinning strategy. Kayla emphasizes the importance of finding the right keywords so you can create fresh pins to pin to your relevant boards, and updating existing blog content to stay relevant and maximize engagement.

She also shares her approach to content scheduling and distribution, recommending tools like Tailwind to schedule pins and Canva for designing eye-catching Pinterest pins. Kayla's advice on pin design, Pinterest boards, pin titles and descriptions is clear: keep them concise, informative, and keyword-rich to resonate with Pinterest users.

The Long Game: Building Sustainable Traffic from Pinterest One of the most striking points Kayla makes is the long-term nature of Pinterest traffic. Unlike the instant gratification of platforms like Instagram, Pinterest rewards patience and persistence. It's about trial and error, refining strategies over time, and understanding that significant results may take months to materialize.

Kayla also touched on the future of Pinterest, predicting a continued focus on e-commerce. She encourages businesses to align their strategies with user behavior on the platform and to consider Pinterest ads to amplify viral content and evergreen posts.

Leveraging Pinterest for Long-Term Stability Pinterest stands out as a social media platform that drives traffic to blogs or websites, offering a level of stability and control that's hard to find elsewhere. Kayla contrasted this with the fleeting nature of success on other social media platforms, highlighting Pinterest's role as a reliable partner in a business's long-term strategy as long as you understand the Pinterest algorithm.

Repurposing Blog Content for Maximum Impact and Pageviews During our conversation, Kayla shares a personal success story about repurposing her Instagram content on Threads, the new social media platform by Instagram. By translating her most saved Instagram posts to fit the Threads format, she's seen a significant increase in engagement and email subscribers. This strategy has proven to be a game-changer, allowing her to insert her expertise into relevant conversations and grow her community.

Key Takeaways and Next Steps My biggest takeaway from this enlightening discussion is the importance of a comprehensive Pinterest marketing strategy. It's essential to have a defined blog niche, solve problems for your audience, and incorporate relevant keywords into your content. Remember, Pinterest is a marathon, not a sprint, and it rewards those who are consistent and strategic in their content creation.

If you're looking to diversify your income and drive traffic to your blog, consider leveraging tools like MiloTreeCart to sell digital products and create sales pages with ease. It's an excellent way to start monetizing your content and expanding your revenue streams.

I hope you've found this blog post informative and inspiring. If you're enjoying the insights shared here, please consider leaving a rating on iTunes. Your feedback helps me continue to bring you valuable content and expert guests. I look forward to connecting with you again soon.

  • Master Google Updates: Essential Survival Guide for Niche Bloggers! with Steve Wiideman
  • Unleashing the Power of Pinterest with AI with Missy Lund
  • Cutting-Edge Social Media Tactics for 2024 with Lauren Litt

MiloTreeCart, the Easiest Way to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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I'm Jillian Leslie, the host of The Blogger Genius Podcast and the founder of MiloTree. In my latest episode, I had the pleasure of sitting down with the incredibly talented Madison Wetherill, a food blogger, web designer, and podcaster at Grace + Vine Studios.

Today, we're talking about the essential traffic strategies food bloggers (and other niche bloggers) need to know to compete in today's market.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * MiloTreeCart Affiliate Program * Personality Quiz: What Digital Product Should I Create? * Joyfully Mad Kitchen * Grace + Vine Studios * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Ahrefs * Airtable * Canva * ChatGPT

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Power of Niche Specialization and Personal Branding One of the key takeaways from our discussion is the significance of finding your niche. Madison emphasizes that by niching down, food bloggers can establish themselves as experts and cultivate a dedicated audience. Personal branding goes hand in hand with this, as it's crucial to connect with your audience on a personal level. By showcasing your human side and creating relatable content, you forge a stronger bond with your readers.

Adapting to Industry Changes and Optimizing for E-E-A-T We delve into the concerns that come with shifts in ad networks, Google algorithms, and the advent of AI technology. Madison's advice? Focus on building personal connections and optimize your website for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This not only helps in establishing credibility but also in gaining the trust of your audience.

The Art of Crafting an Engaging About Page Your "About page" is more than just a biography; it's a strategic tool to convey authority and trustworthiness. Madison highlights the importance of including a personal photo and linking to a well-crafted about page. This balance showcases your expertise while also addressing your audience's needs and interests.

Monetization Strategies: Beyond Traditional Ads The conversation also covers monetization strategies for food bloggers. We discuss the potential of diversifying income streams through digital products like paid meal plans, newsletters, and ebooks. The goal is to provide specific and valuable content that solves your audience's problems, thereby building a community of loyal supporters.

Essential Tools for Food Bloggers Madison shares her favorite tools, which include Ahrefs for SEO and keyword research, Airtable for project management, and the Kadence framework for website customization. I also chimed in with the mention of ChatGPT and Canva as indispensable tools for bloggers.

Building a Community and Offering Value Our discussion highlightsthe shift from relying solely on ad revenue to creating valuable digital products and nurturing a strong community. The key is to connect with your audience, address their problems, and build trust through personalized and niche-specific content.

Remember, food blogging is now more than just recipes—it's about the stories, the expertise, and the connections we make.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Master Google Updates: Essential Survival Guide for Niche Bloggers! * How to Make Money Blogging in 2024 (New Trends) * Advanced Coaching Tips for Food Bloggers

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank

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Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode.

We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more.

Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * MiloTreeCart Affiliate Program * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Steve Wiideman * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Adapting to Google Algorithm Updates As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining!

I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources.

SEO Expertise with SEO, Steve Weidman To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material.

Beyond Traditional Web Search Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time.

The Art of Keyword Research We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google.

Personalization and Marketing Channels The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health, real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive.

Maximizing Marketing Vehicles In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority.

The Rise of Generative AI Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation.

Strategic Content Marketing for Niche Bloggers Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion.

A Granular Strategy for Success Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization.

Embracing Creativity and Change To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space.

Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together!

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * How to Make Money Blogging in 2024 (New Trend) with Jillian Leslie * How Will AI Impact Blogging in 2024 with Steve Wiideman? * The Truth About Blogging Success: Hard Work and Risks with Faith Mariah

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income.

The Changing World of Blogging Is Blogging Dead? The first question I get asked is “Is blogging dead?” And I’m going to say no, it’s not dead but the blogging world is changing.

Drop in Google Traffic As you know I talk to professional bloggers all the time, in all different niches, and recently I talked to four who all lost between 70-90% of their site traffic during these March Google updates.

Now we all know that when Google pushes out updates we shouldn’t change anything for about a month to see where the dust settles, but I don’t think any of these bloggers have seen such big swings before. So to be honest they were all a bit shell-shocked.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * MiloTreeCart Affiliate Program * Catch My Party * Anca from The Butter Table * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook GroupAll Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Google's Influence and SEO Shifts in Search Results So the first trend I expect to see is a decrease in overall traffic from Google for publishers or bloggers who are creating valuable content using best practices. Will we all be losing 70-90% of our traffic, my gut says no. In my experience, when Google makes changes they typically don’t reverse course.

For example, when we launched Catch My Party, a lot of our users were Etsy sellers so we used their API and imported their products to our site, each product got a separate page. We did this for ease. We weren’t monetizing it. Google wasn’t seeing these pages as duplicate content so if people were searching for these products they could end up on our site. We were making really good affiliate income, the Etsy sellers were happy because of all the exposure they were getting, it was growing our traffic, and then one day it all went away. Google de-indexed those pages and that traffic and income were gone.

My point is that Google changes usually move in one direction. And what is Google facing right now? Existential threats. Remember, all they care about is people coming to Google in need information and end up finding it and having a good experience.

Recently though, the overall feel is the search experience has been deteriorating so Google has been making changes. Showing more results from Reddit and Quora. This is because they want answers from “real people.” Google has found that sites have been gaming SEO to make money with affiliate marketing, for example, and Google has been cracking down.

The Introduction of AI in Search Plus how is google going to implement AI in search. They are calling this the Google Search Generative Experience or SGE. Google is working on what this is going to look like, but one thing Google has said is their SGE will quickly provide users with the answers they need and not necessarily direct users to other sites or content.

If their AI, Gemini, can give you better results on their GSE page than sending you off to a site they don’t control, you better believe they will do that. In fact, I think it’s already happening in the travel space.

Plus for successful bloggers monetizing with display ads, as 3rd party cookies get phased out, advertisers not being able to track visitors, there will probably be downward pressure on ad revenue.

Adapting to New Realities I was on a call with a food blogger this past week and I started painting this new picture for her and she couldn’t believe what I was saying. She’s an old school blogger. She doesn’t really use AI in her and feels like her readers could definitely tell the difference.

When I told her it’s all about her prompts and she could prompt her AI to sound like her, she got really upset. I told her she should start getting serious about learning how to use ChatGPT, she was shocked.

When I told her that some people will be using AI for recipes and not going to blogs she didn’t believe me. She said, “Who’s going to get their recipe from a machine?” That's not high-quality content. Then over the next two days I heard of two people who get their recipes from ChatGPT and think it’s so easy.

Do I believe everyone will be getting their recipes from AI, no. But it will become more common.

I don’t mean to be painting a bleak picture for bloggers and they should not abandon creating great blog content. I just mean to point out that change is a foot and the more willing you are to embrace it, the more success you’ll have.

What this really means is opening the aperture of how we see our business, our target audience, and our opportunities to serve them.

I wouldn’t be surprised if the goal of cranking out blog posts, and getting them to rank in Google so you can make a full-time income from ad networks MediaVine or Raptive will shrink in the long run.

So I have 3 recommendations:

  1. Diversify Your Traffic Sources Start investing in Pinterest again if you had given up on it in the past. It might take a couple of months to see ROI on it, but Pinterest static pins still drive traffic. I’ve heard of people going back to Facebook and using it to drive page views. I think this is especially true and platforms like Facebook are deprioritizing news. If you can build engagement with what you post on Facebook, you can drive traffic. I’ve even heard that people are starting to see traffic coming from other search engines like Bing. Bing is growing in search.

So Google should not be your only play.

And another place to invest in is growing your email list. Besides your blog, your email list is one of your most valuable assets. Because you own your email list. And all these people have said yes, to you showing up in their inbox. Think of that as them inviting you into their living room, so use it wisely. Give them value and let them get to know you.

Focus in Email Marketing And remember, email marketing is the best and easiest way to sell.

This also includes showing up on social media. Even if these platforms don’t drive a lot of traffic, right now, it’s about getting know. For you.

Which leads to my next recommendation.

2.) Start Building Relationships With Your Audience Don’t think of them as nameless, faceless, “traffic.” These are real people. Like you are a real person. And this is where your competitive advantage moving forward comes into play.

With AI, even great content is becoming a commodity. I can get a recipe or DIY from AI now. But YOU are not a commodity. You are a problem solver.

Start Focusing on Your Brand I did a solo episode on how you are now not just a content provider. You are an expert, selling your “vibe.”

A few of the bloggers I spoke to this past week, didn’t like this idea because they’re used to hiding behind their blogs. But I’m going to say, this is the new reality. Get used to putting yourself out there, so people can get to know you.

This is why you want to figure out your personal brand based on your expertise and vibe and start sharing it.

And finally, my last recommendation:

  1. Sell Solutions to Problems This is all about finding new income streams.

We’re moving from an information economy (with AI, information is becoming a commodity) to a people-focused economy.

Of course selling digital products is probably the easiest way to get started. If you want to talk to me about how to do it go to milotree.com and book a free 20-minute Zoo call with me. I’ll help you readjust your thinking as a blogger. I feel like this is what I do a lot of.

And yes, starting with an ebook or guide or other types of digital downloads is a great place to start because they’re easy to create and they provide passive income.

But what we see in our data at MiloTreeCart is the people making the most money are selling memberships, coaching, live 1-hour workshops. And notice something about each one of those products. It’s you showing up live with other people.

Sure, if you want to create online courses go for it, but we're seeing mixed success with that. I feel like people are a little coursed out.

Book a Call with Me to Talk About Digital Products And at MiloTreeCart, we have all the resources and step-by-step guides to launch these products with ease and without burnout. Just talk to me about it.

There are opportunities out there. You just have to look for them. This is your time to connect with other bloggers in your niche, join Facebook groups, watch what bloggers in other niches are doing.

In addition to selling digital products, you could also look into selling physical products like if you're a crafter selling products on Etsy. And another thing you can sell are affiliate products. If you don’t want to start creating your own products and services, find affiliate products you can promote that will make you serious money. I’m not talking Amazon affiliate links. But I recommend you find affiliate products that pay a lot of money. I'm talking about software products that have generous affiliate programs, so think about the tools you use and maybe you could be promoting them to other bloggers.

In fact, we sell military card, as you may know, for a lifetime deal of $349 and we pay our affiliates $100 per sale.

For example. We sell MiloTreeCart for $349 right now, lifetime deal. And we pay our affiliates $100 a sale.

April MiloTreeCart Affiliate Challenge And I’m even running a challenge in the month of April awarding an additional $250 bonus and a free hour-long coaching call for people who make 8 sales. You make 8 sales during the month you get over $1,350 in value.

Here's how to join our MiloTreeCart affiliate program.

Look for Other Income Opportunities And there are other opportunities out there. For example, I had my friend Anca from The Butter Table on the show. She’s the food blogger who, like many new bloggers, didn’t want to grow her blog the traditional way and wait two years to get any traction, so she figured out how to create user generated content for brands, how to pitch to them, and she’s making a killing. She’s thinking outside the box. And btw, she’s teaching people how to do this.

And if you say, I don’t have any marketable skills, I”m going to say, go learn a new skill that you can monetize. And if you know how to do anything with AI, you can sell that as a skill. Maybe you can teach other bloggers how to use AI to write blog posts or emails.

How Blogging Is Changing and What to Do Now Yes, the world of blogging is changing. What’s worked so far, might not work as well in the future.

Lean into your brand and your vibe. Your blog is not your brand. You are.

Diversify your traffic sources and show up on social media even if it doesn’t drive traffic because you want people to know you and you get to know people. It’s no longer about traffic, it’s about people.

Invest in growing your mailing list. Sending emails is the easy way to create your superfans who trust you and will buy from you.

Diversify your revenue streams and start selling solutions. You don’t need millions of people. You just need a loyal audience who is interested in your blog niche.

Find problems you can solve and charge for the solutions.

It's a good idea to teach yourself new marketable skills that you can monetize.

Find the opportunities (like great affiliate programs like MiloTreeCart) because there will be many new ways people will be making good money on the internet. And this is all good news.

And show up as an empathetic human people can relate to.

If you have any questions, reach out to me. I love hearing from you. If you’re having a rough time, reach out to me. If you want to start selling digital products, definitely reach out to me and we'll get on a free call. Now look, no one knows what the future holds if they say they do, do not trust them.

But I'm actually really bullish about the future of online business because it might not be about our blogs at a certain point.

I'm not sure in the future people are going to be going to static web pages for information. But if you can show up as a real person with real solutions and willing to put in the hard work, you will win. I hope you found this episode helpful.

And just so you know, there are many nights when I'm lying there wide awake thinking about all of this stuff. So maybe I recorded this episode as much for me as I did for you. If you're liking this show, please subscribe. Please leave a review on iTunes. I would so greatly appreciate it and I will see you here again next week.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie * A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic * How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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In today's episode, I sat down with Brooke Riley, the creative force behind the DIY blog Re-Fabbed, and the founder of Re-Fabbed Boutique, to delve into her entrepreneurial journey and the lessons she's learned along the way.

The Power of Social Media and Personal Connection One of the pivotal moments in Brooke's journey was her decision to leverage Facebook live video content to connect with her audience. This strategic move allowed her to foster strong relationships with her followers, which translated into increased engagement and growth for her blog. It's a testament to the importance of authenticity and energy in every interaction, a principle that Brooke holds dear.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * Get my 13 AI Ebook Prompts * Re-Fabbed * Re-Fabbed Boutique * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Diversifying into E-Commerce with Re-Fab Boutique As Brooke's blog audience grew, so did their interest in her personal style. This unexpected demand led her to explore the world of e-commerce with Re-Fab Boutique. Starting with dropshipping, Brooke faced the challenges of long shipping times and logistical hurdles, but her transparency and authenticity won over her audience, leading to impressive sales.

Embracing Imperfection and Taking Risks Throughout our conversation, Brooke emphasizes the importance of embracing imperfection and the willingness to take calculated risks. She shares her transition from dropshipping to managing inventory and the mindset shift required to start small and scale based on customer feedback and demand.

Overcoming the Fear of Imperfection A common struggle for many aspiring entrepreneurs, especially women, is the fear of imperfection. Brooke and I discuss the need to overcome this fear and the power of taking action, even when things seem messy or unconventional. Brooke's approach to launching her coaching group and various businesses without waiting for the perfect timing is a powerful example of this principle in action.

The Joy of Serving and Connecting with Your Audience Brooke also highlights the significance of serving and connecting with your audience. She urges entrepreneurs to personalize their approach, understand their community, and find joy in serving others. This, she believes, is the foundation for building authentic relationships and successful businesses.

Consistency, Authenticity, and Adaptability Our discussion also touched on the challenges of maintaining consistency and the pressure to see immediate results. Brooke acknowledges the struggles but encourages entrepreneurs to stay committed to showing up consistently and focusing on the long-term impact of their efforts.

The Unpredictability of Online Traction Brooke shares her experience of a two-year-old post suddenly going viral, reminding us of the unpredictable nature of online traction. She advises treating each viewer or customer as the most important person, as this can lead to exponential growth over time.

The Entrepreneurial Journey: A Parallel to Motherhood Drawing a parallel between the challenges of building a business and the early stages of motherhood, I emphasize the need to prepare for difficulties, seek feedback, and be open to making adjustments. Both Brooke and I stress the importance of consistency and the willingness to adapt and pivot when necessary.

Seeking Feedback and Building Relationships Brooke discusses the need for self-assessment and the willingness to change strategies if the current approach is not yielding results. We both underscore the value of seeking feedback, being open to constructive criticism, and building relationships within the business community.

Embracing Challenges and Uncertainties In closing, I encourage entrepreneurs to embrace the challenges and uncertainties of business. Through MiloTreeCart, I offer support and guidance, emphasizing the normalcy of feeling uncertain and the potential for growth through experimentation and learning from others.

An Invitation to Connect I invite you to connect with me for further assistance and reassurance on your entrepreneurial journey. Brooke Riley and I share our experiences and insights to empower you in navigating the complexities of building and growing a business, and I'm here to support you every step of the way.

Remember, the path to success is paved with authenticity, service, perseverance, and the courage to embrace imperfection. Join us in celebrating these universal principles of entrepreneurship and take bold steps towards your dreams.

  • A New, Exciting Way to Make Money with Brand Collaborations with Anca Toderic
  • Cutting-Edge Social Media Tactics for 2024 with Lauren Litt
  • The Truth About Blogging Success: Hard Work and Risks with Faith Mariah

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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The Ever-Changing Landscape of Blogging and Online Business Hello, fellow bloggers and enthusiasts! This week has been a whirlwind with Google updates shaking the blogging world, particularly affecting niche bloggers who rely on ads and affiliate marketing. It's a stark reminder of the importance of diversifying income streams. If you're considering selling digital products, I'm here to help. I offer a free 20-minute strategy call to discuss digital product strategies and best practices. Change is the only constant in our industry, so don't hesitate to reach out and book your call through milotree.com.

A Conversation with Kayla Burton: From Baking to Blogging In this episode, I had the pleasure of interviewing Kayla Burton, the creative force behind Broken Oven Baking and a food blog coach. Kayla's journey from working in clinical research to a full-time food blogger and coach is nothing short of inspiring. She started her blog as a hobby in 2020, and within a few years, she's turned her passion into a thriving business and now helps others do the same.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * Broken Oven Baking * Food Blog Coach * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Struggles and Triumphs of Food Blogging Kayla and I delved into the common challenges food bloggers face, particularly the technical aspects like SEO and staying updated with technology. She emphasizes the importance of user experience, ensuring your site is fast, navigable, and answers your audience's questions. Kayla also shared her approach to personalizing content, making sure her readers know there's a real person behind the recipes.

SEO for Food Bloggers: A Recipe for Success When it comes to SEO, Kayla advises focusing on user experience and providing a "warm hug" through your content. This includes FAQs, intros, and personalized touches that make your blog stand out. With the rise of AI, showcasing your humanity has become more crucial than ever.

Crafting Your Unique Vibe Kayla's vibe is all about simplicity and ease in baking, with a personal touch that reflects her life in Chicago. She believes in sprinkling your story into your posts while still delivering valuable content to your readers.

The Strategy Behind Recipe Selection Kayla recommends a dual approach to selecting recipes for your blog: targeting low competition keywords for easier ranking, and mixing in higher competition keywords for potential high traffic gains. She also stresses the importance of competitive analysis, looking at what's ranking on Google, and figuring out how to create content that competes effectively.

Final Thoughts My conversation with Kayla Burton was a treasure trove of insights for food bloggers and bloggers in any niche. The key takeaway is the balance between personal touch and SEO optimization. As we navigate the blogging landscape, it's clear that adaptability, strategy, and authenticity are the ingredients for a successful online presence.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * What’s Next for Food Bloggers: Changes in 2024 with Megan Porta * How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes * The Truth About Blogging Success: Hard Work and Risks with Faith Mariah

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-t

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Today I'm thrilled to share with you some invaluable insights from my recent conversation with Cassie Noyes, a leading expert in email solutions at the ad network, Raptive (previously AdThrive). But before we dive into the heart of email marketing, let me extend an invitation to you.

If you're looking to explore a new income stream through selling digital products without the tech hassle, I'm here to help. Join me for a free 20-minute strategy call, and let's unlock your digital product potential together. Head over to milotree.com to book your free slot!

The Critical Role of Email in Today's Blogging Landscape In this episode, we're taking a detour from the usual topics like SEO and site optimization to focus on something that's becoming increasingly crucial for bloggers – email marketing. Cassie Noyes, who spearheads the email solutions team at Raptive, joins me to unravel why email is not just a tool but a vital asset in building a loyal audience and boosting ad revenue.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * Raptive * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Journey to Email Expertise Cassie's journey into the world of email marketing began in the realm of traditional print magazine publishing, where she honed her skills in audience development. At Raptive, she now dedicates her expertise to helping creators grow their subscriber lists and engage their audience effectively, ensuring higher open and click rates, and ultimately, driving more views and engagement to their sites.

Why Email Matters More Than Ever With the impending demise of cookies and the evolution of AI in search, owning your audience has never been more important. Cassie explains that while SEO remains a key driver of traffic, having a direct relationship with your audience through email can make you a go-to brand, encouraging direct site visits over incidental search engine discoveries.

The Identity Factor in Email Marketing The shift away from cookies means advertisers are on the lookout for more reliable ways to identify and target audiences. Here's where your email list comes into play. Each time a subscriber visits your site, their identity can be captured, allowing advertisers to pay more for those visits. This direct identification translates into higher ad revenue for you as a publisher.

Best Practices for Engaging Your Audience Cassie shares that the content of your emails should be actionable and immediately useful to your audience. Think recipes or tips that they can apply right away. A welcome series can be a powerful tool to introduce new subscribers to the breadth of your content.

Monetizing Through Email Incorporating affiliate links or product recommendations in your emails can be a subtle yet effective way to monetize. The key is to ensure these inclusions add value to your subscribers' experience rather than feeling intrusive.

The Art of the Newsletter Consistency is king when it comes to newsletters. Cassie recommends a regular cadence, ideally more than once a week, to keep your audience engaged. Keep your emails concise, visually appealing, and easy to navigate, with buttons for links and a moderate use of photos and emojis to draw the eye.

Crafting Compelling Subject Lines Your subject line is your first impression. It should evoke emotion and curiosity while hinting at the content inside. A/B testing is your friend here, helping you discover what resonates best with your audience and improving open rates.

Maintaining a Healthy Email List Periodically cleaning your email list is essential for maintaining its health. Re-engagement campaigns can help identify inactive subscribers, and if they remain unresponsive, it may be time to let them go.

Embracing AI in Email Marketing Cassie sees AI as a promising tool for content creation and brainstorming, offering efficiency and a boost to creativity. However, it's important to balance AI use with a personal touch to ensure your emails remain authentic and engaging.

Final Thoughts Email marketing is not just a strategy; it's a relationship-building journey with your audience. By leveraging the insights shared by Cassie Noyes, you can transform your email list into a thriving community and a profitable aspect of your business. Remember, the power of email lies in the personal connection you forge with each subscriber, turning them from casual readers into loyal fans and customers.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * What’s Next for Food Bloggers: Changes in 2024 with Megan Porta * New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper * 299: Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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west episode, I had the pleasure of interviewing Anca Toderic, the food blogger behind The Butter Table, who has turned her passion for cooking into a thriving business by creating user-generated content (short-form video) for brands.

Her journey is not only inspiring but also filled with practical advice for anyone looking to monetize their video content. Let's dive into the lessons learned from Anca's experience.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * The Butter Table * Book a UGC coaching session with Anca * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

The Pivot: From Struggle to Strategy Anca's story begins with a venture that many can relate to—a business that didn't take off as hoped. She and her sister-in-law poured their hearts into a meal plan business for seven years, only to make the tough call to shut it down. This setback, compounded by the surprise of a new baby, could have been the end of her entrepreneurial journey. But with her sister's encouragement, Anca found a new path: TikTok.

Despite initial reservations, TikTok became a source of fun for Anca as she shared her recipes and cooking tips. This platform was the stepping stone she needed to gain confidence and see the potential for monetization, which led her to start a blog and consider brand partnerships.

Crafting the Pitch: The Art of Negotiation and Content Creation Anca's approach to pitching and negotiating with brands was all self-taught. She started by creating a portfolio that showcased her content and pitched her ideas to potential partners. Her first brand deal came as a surprise, considering her small following and the fact that her blog and Instagram weren't even launched yet.

When it comes to setting rates, Anca did her homework. She began charging $650 for a 30-second video and later increased her rate to $1,000, offering package discounts for multiple videos. Her key to success? Discussing budgets and deliverables with brands to tailor her pricing to each project's needs.

The Creative Process: Authenticity Meets Professionalism In creating content for brands, Anca focuses on authenticity. She often showcases products in a natural setting, whether it's through recipe development or cooking demonstrations. Her tools of the trade are simple yet effective—smartphone apps for filming and editing, natural lighting, and minimal equipment. This approach resonates with brands looking for user-generated content that feels genuine and relatable.

Growing the Blog and Instagram: The Power of Collaboration Anca's growth as a blogger and influencer has been significantly boosted by her work with brands. With about 20-30% of her collaborations coming through PR agencies and the rest from in-house contacts, she has seen the benefits of backlinks from real companies and the exposure that comes from being tagged and featured on Instagram.

Embracing the Learning Curve: Just Start One of the most empowering takeaways from my conversation with Anca is her attitude towards learning. She advocates for jumping into opportunities and learning along the way, rather than waiting to become an expert first. This mindset has allowed her to focus on making money from her passion and to avoid getting bogged down in the minutiae of branding and marketing.

Looking Ahead: Teaching and Sharing Knowledge Anca's down-to-earth approach and relatable vibe have not only made her a success in her own right but also position her as a potential mentor for others. She's open to sharing her experiences and helping others navigate the world of content creation and brand collaborations.

Connect with Anca For those interested in reaching out to Anca or working with her, she's accessible via direct message on Instagram at The Butter Table or through email at anca@thebuttertable.com. She offers one-on-one coaching sessions, and for my listeners, she's providing a special discount—$100 for the first five people who sign up at ugccoaching.milotreecart.com.

My Offer to You: Let's Talk Digital Products As I wrap up this post, I want to extend an offer to you, my readers. If you're a food blogger or content creator not yet selling digital products like ebooks of your top recipes, you're missing out on a significant revenue stream. I invite you to book a free call with me at milotree.com, where we can discuss how to start selling your knowledge directly to your audience.

Anca's story is a testament to the power of resilience, creativity, and strategic partnerships. By sharing her journey, she not only provides a roadmap for others but also inspires us to pursue our passions and find success in unexpected ways. Join me next week for more insights and stories that can help elevate your blogging game.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * What’s Next for Food Bloggers: Changes in 2024 with Megan Porta * New Ways to Grow Your Blog Income in 2024 with Amy Reinecke and Jennifer Draper * The Future of Blogging: SEO Predictions for 2024 with Casey Markee

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business.

The Call to Diversify Your Income In the digital era, relying solely on ads and affiliates for monetization is a gamble. The need for multiple income streams has never been more critical, and here's where MiloTreeCart can help.

Imagine effortlessly setting up unlimited memberships, digital downloads, workshops, coaching, and courses in under five minutes. Yes, you heard that right! Thanks to the newly rolled-out creator-friendly AI sales pages, setting up your digital products has become a breeze.

Show Notes: * MiloTreeCart * Ebook AI Prompts FREEBIE * Book a FREE 20-minute strategy call with me * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Why MiloTreeCart? * Hassle-Free Checkouts: Ensures a smooth and straightforward purchasing process for your customers. * AI Sales Pages: These magic sales pages make setup a matter of minutes, not hours. * Intuitive Sales Dashboard: Keep track of your sales with ease, understanding your business at a glance. * Extensive Marketing Support: Over 100 marketing templates and guides to help with sales and marketing, ensuring you're never left guessing on your next move. * Dedicated Support: Real people offering real help, because your success is MiloTreeCart's success.

The Gateway to Selling Digital: Ebooks Ebooks are the perfect entry point into selling digital products. With advancements in AI, creating a content-rich ebook in under three hours is now within reach. Ebooks not only serve as a passive income stream but also allow you to test the waters with your audience, providing valuable insights into their preferences and needs.

The Benefits of Starting with an Ebook * Ease of Creation and Distribution: With tools like ChatGPT and Canva, creating and formatting your ebook is straightforward and efficient. * Low Risk, High Reward: Ebooks offer a low barrier to entry for both creators and consumers, making it an ideal starting point. * Builds Trust and Authority: By sharing your knowledge, you establish yourself as an expert in your niche, fostering trust with your audience. * Minimal Customer Service Required: Unlike physical products, ebooks require little to no post-sale customer service.

Selling Made Simple MiloTreeCart isn't just about creating digital products; it's about selling them effectively. The platform offers a plethora of marketing materials and strategies, including a six-day launch calendar and email templates, to take the guesswork out of selling. Features like upsells and coupons are also part of the package, designed to maximize your earnings and enhance the customer buying experience.

Final Thoughts on Selling Your Ebook Selling is about service, and with the right approach, it can feel less like a transaction and more like offering help. Embrace the mindset that your product offers a valuable solution, and don't shy away from promoting it. Remember, people value what they pay for, so put your ebook out there, and let MiloTreeCart handle the rest.

Jumpstart Your Digital Product Empire Turning your expertise into income through digital products is not just a possibility; it's an opportunity waiting to be seized. With MiloTreeCart, the path to creating, marketing, and selling digital products is clearer and more accessible than ever. Start your journey today and future-proof your business with digital products.

If the idea of building a digital product empire excites you, MiloTreeCart is ready to make that dream a reality. With a special lifetime deal of $349, you can secure your digital storefront and never worry about recurring fees. Plus, with a 30-day money-back guarantee, there's no risk in taking that first step towards securing your financial future in the digital space.

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In my newest episode of the Blogger Genius Podcast, I had the pleasure of talking again with my friend and social media strategist, Lauren Litt, to discuss the current state of social media and what tactics you can put in place today to explode your business. It's not about followers anymore!

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * Catch My Party * MiloTree Pop-Up App * Lauren Litt * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Building Authentic Connections on Social Media One of the key takeaways from our conversation is the importance of building real connections and relationships on social media. Lauren points out that social media success isn't just about going viral; it's about fostering a community and creating authentic connections with your followers. She emphasizes the marketing principles of repetition and the balance of giving versus taking, highlighting the need for consistent content and the importance of providing value to your audience.

A Success Story: The Power of a Dedicated Audience Lauren shares an inspiring success story of a client who, instead of aiming for a vast audience, focused on a smaller group of engaged followers. This targeted approach led to a successful product launch, underscoring the power of relationship-building and engagement with a dedicated audience.

Managing Social Media Stress We also touch on the potential stress and mental health impact of social media. It's common to feel overwhelmed, but Lauren reassures us that it's possible to approach social media in a manageable way. She advised starting with small, consistent efforts rather than succumbing to the pressure of doing too much at once.

The Art of Engagement: Quality Over Quantity Lauren and I explore the nuances of engagement on social media, noting that it varies based on individual goals and content. She stresses that engagement is crucial, regardless of how often you post. For some, daily posting is necessary, while for others, like mom bloggers, one post a week with daily follower interaction can be enough.

Three-Phase Engagement Strategy Here is Lauren's social media strategy:

  • Review your profile to ensure it resonates with your ideal audience.
  • Respond to comments and new followers to foster a sense of community.
  • Reach out to ideal followers to build authentic connections.

She encouraged responding to those who regularly engage with your content, even if it's just to express gratitude for their support.

Embracing the Personal Touch We discussed the personal nature of engagement, with Lauren urging me to connect with those who consistently interact with my content. Authenticity is key, and making genuine connections can be as simple as acknowledging someone you regularly see on the street.

The Human Connection in a Digital Age Lauren highlights the irreplaceable value of the human connection and personal touch in an age where AI and automation are on the rise. Creating a warm and welcoming environment for followers is essential.

From my own experience, I've seen the shift towards meaningful connections with followers. Authenticity and transparency in messaging are crucial for providing genuine and valuable content to your audience.

The Significance of Real Connections As our conversation wraps up, both Lauren and I emphasize the importance of building real connections and relationships on social media, rather than focusing solely on metrics and numbers. The impact of genuine engagement and the value of showing up authentically cannot be overstated when it comes to creating a loyal and supportive community.

Exploring Social Media Platforms: Facebook's Resurgence and Instagram's New Features We also discuss the resurgence of Facebook and Instagram's new community feature as potential tools for building community. While Facebook remains a staple for live events and group conversations, Instagram's Threads feature and the new community option offer additional touch-points for engaging with followers.

TikTok vs. Instagram Reels The differences between TikTok and Instagram Reels were also a topic of discussion. Lauren explains that TikTok caters to shorter attention spans and a younger audience, making it a valuable platform for those targeting users under 30.

Conclusion Our insightful conversation sheds light on the evolving landscape of social media and its implications for online entrepreneurs and bloggers. The key is to focus on authentic engagement and leverage the platforms that best suit your audience and goals.

Remember, it's not just about the numbers; it's about the relationships you build and the community you foster. So, let's continue to navigate this digit

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Today I'm thrilled to share insights from my recent conversation with photographer and business coach, Chris Pieta on The Blogger Genius Podcast. Chris's story is not just inspiring; it's a roadmap for any creative looking to turn their passion into a profitable business.

The Leap of Faith: Transitioning from Corporate to Photography Chris's journey began with a bold step away from the security of a corporate job to follow his passion for photography. Self-taught and determined, he mastered the art of capturing stunning visuals and landed his first client in product photography. This initial success was just the beginning, as he went on to collaborate with over 50 brands and built his reputation.

Show Notes: * MiloTreeCart * Book a FREE 20-minute strategy call with me * Catch My Party * MiloTree Pop-Up App * Chris Pieta * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * YouTube * Spotify

Embracing the Digital World: YouTube and Instagram Strategies Recognizing the power of social media, Chris expanded his reach by creating content on YouTube and Instagram. His goal was to join YouTube's partner program, but it was his dedication to consistently posting valuable content weekly that truly expanded his influence.

On Instagram, he took a personal approach, engaging with followers to understand their needs and preferences, which helped him tailor his content strategy effectively.

Balancing Creativity and Business: Insights for Creative Entrepreneurs Chris acknowledges the challenges creatives face when balancing their art with the business side of things. He encourages focusing on business aspects without losing the creative spark. His advice is to leverage creative expertise to increase income, which is a golden nugget for any entrepreneur.

Monetizing Creativity: The Path to Financial Success During our conversation, Chris outlined two primary routes for monetizing a creative business: brand partnerships and selling digital products or coaching. He stressed the importance of being an expert and qualified to offer these services. Chris's own experience of growing his photography business while building a YouTube channel on the side is a testament to this approach which lead to his business growth and diversification.

The Art of Pitching: Connecting with Brands Pitching to brands is an art, and Chris shares his personalized email sequence strategy. The focus is on capturing attention, establishing credibility, and providing a clear call to action. He also highlights the importance of understanding a brand's needs and offering solutions, which is crucial for building lasting relationships.

Selling Digital Products: The Importance of Implementation Chris emphasizes selling implementation over information. The transformation should happen at the transaction, meaning that digital products should enable businesses to apply the knowledge effectively. He also believes in the power of trust and standing by your products, which is why he recommends offering a money-back guarantee.

Trust and Karma: The Foundations of Online Success We both agreed on the importance of trust and standing by what you create. There's a sense of internet karma where putting out good stuff and being trustworthy leads to success. This philosophy is central to Chris's approach and Jillian's approach with MIloTreeCart, and something all online entrepreneurs should take to heart.

Pricing Strategies: Catering to Different Budgets Chris shares his thoughts on pricing digital products, advocating for different pricing tiers to accommodate various budgets and levels of interest. He suggests starting with low-budget options and providing premium tiers for those who want more. It's about trial and error and having guidelines for different pricing tiers.

Conclusion: The Entrepreneurial Blueprint Chris's journey from corporate to creative is more than just a story; it's a blueprint for monetizing your passion. His insights into brand partnerships, digital products, and the importance of trust are invaluable for any creative entrepreneur looking to grow their business.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie * Scaling Your Business: From Overwhelm to Six-Figure Success with AnneMarie Rose * Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. Mil

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Pinterest Today: Strategies and Consistency I'm excited to be interviewing Missy Lund, Pinterest manager and marketing specialist, to talk about new Pinterest traffic strategies and how to use AI to speed up your workflow.

Pinterest has evolved from a simple visual search engine to a complex platform with various features like videos, story pins (now idea pins), and a focus on e-commerce. Despite these changes, my own experience with Catch My Party has taught me that sometimes, sticking to the basics, like static pins and keyword optimization, can still yield the best results.

Missy echoes this sentiment, emphasizing the importance of testing and finding what works best for your unique account.

The Evolution of Monetizing Knowledge Let's talk about something crucial for all content creators and bloggers: monetization.

Have you ever considered selling your knowledge and expertise directly to your audience? If you're still relying solely on ads and affiliate links, it's time to rethink your strategy.

In today's digital landscape, diversifying your income streams is not just smart—it's essential. That's why I'm excited to introduce you to MiloTreeCart, a game-changer for anyone looking to sell products and services effortlessly.

I'm offering a free 20-minute strategy call to blow your mind with our new AI sales pages. Visit milotree.com/meet and prepare to see your business in a whole new light.

With the ability to set up memberships, digital downloads, workshops, coaching, and mini-courses in under five minutes, there's no excuse not to start. Show Notes:

  • MiloTreeCart
  • Book a FREE 20-minute call with me
  • Catch My Party
  • MiloTree Pop-Up App
  • Missy Lund
  • Personality Quiz: What Digital Product Should I Create?
  • Join My Blogger Genius Email List
  • Become a Blogger Genius Facebook Group
  • All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Leveraging AI and Tools for Pinterest Success We delve into the use of AI tools like ChatGPT and Canva Magic to generate pin titles, descriptions, and even blog post ideas. Scheduling tools like Tailwind and Pinterest's native scheduler are also crucial for maintaining a consistent presence on the platform. Missy and I discuss the strategy of creating multiple pins for the same URL and spreading them out over time to maximize reach.

The Art of Pin Creation Missy shares her process for creating visually appealing pins using Canva and the collage feature on Pinterest's mobile app. She highlights the importance of pin size and ratio for mobile visibility and discusses the effectiveness of combining paid and organic pins, especially for e-commerce.

Video content is also on the rise, and patience is key to seeing results on Pinterest.

Conclusion: Embracing Change and AI in Pinterest Marketing The importance of consistency and quality content on Pinterest cannot be overstated. The potential of AI to enhance our Pinterest strategies is something I'm particularly excited about, and I look forward to having Missy back to discuss new trends.

For those eager to connect with Missy Lund and tap into her expertise, she's just an email away. And for my listeners, I invite you to experience the transformative power of AI firsthand. Book a call with me, and let's explore how we can elevate your Pinterest game together.

Remember, the key to success is adaptability, consistency, and the willingness to embrace new tools and technologies.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * AI-Driven Content and the Future of SEO with Steve Wiideman * The Truth About Blogging Success: Hard Work and Risks with Faith Mariah * How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Embrace Now

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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Today I delve into the evolving landscape of content creation, blogging, and digital marketing and why your "vibe" has never been more important.

Facing the competition from AI-generated content and the possible decline of ad revenue due to the phase-out of third-party cookies, I propose a strategic pivot for content creators toward selling "who you are," not just the information you put out.

This is why I emphasize the importance of starting to sell digital products and services directly to audiences as a sustainable income source in 2024.

Show Notes: * MiloTreeCart * Book a FREE 20-minute call with me * MiloTree Pop-Up App * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Catch My Party

Selling Your "Vibe," Not Your Content Also, I'm talking about the concept of selling your 'vibe'—a unique blend of personality, energy, humor, and worldview—rather than just information. I argue that in an AI-dominated landscape, the human touch becomes invaluable.

I share my personal journey with Instagram Reels, describing how I us them to convey my vibe and connect with my audience. I leverage tools like ChatGPT to streamline content creation, demonstrating the synergy between human creativity and AI.

I also discusses Kevin Kelly's "1000 True Fans" concept, encouraging creators to focus on building a small, loyal audience rather than chasing massive traffic. This approach, I argue, can lead to significant income when fans are offered valuable products.

Emphasis on Human Connection and Email Marketing Emphasizing the importance of email marketing, I advise creators and bloggers to nurture their email lists, viewing them as a direct line to their audience's 'living room'. I advocate for authenticity in email communications, as it's an effective channel for selling and building relationships.

Remember, embracing change and putting oneself out there, despite potential discomfort is the way to go.

Get a Personalized Digital Product Action Plan And MiloTreeCart as an accessible and efficient solution for creators looking to sell digital products, contrasting it with more complex platforms. I invite listeners to a free call to discuss digital product strategies.

If you want to talk about your digital product strategy, I would love it if you jumped on a free 20 minute call with me. It's no hard sell.

It is really to talk through what you want to build. I'll give you some ideas for your digital product strategy. I'll share with you how others are having success. I'll show you MiloTreeCart. You could see if it's a good fit for you, but truly, I am here to help all of us make this transition into this new world. If you want to get on a call with me, just go here to book a session.

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I had the pleasure of sitting down with Amy Reinecke and Jennifer Draper, the dynamic duo of blogging coaches and co-founders of Spark Media Concepts. Together, we delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in 2024.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Spark Media Concepts * The Ultimate Blog Podcast * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

The Journey to Blogging Success Amy and Jennifer's stories are a testament to the power of blogging. Jennifer's leap into the blogging world began in 2010 with a slow cooker recipe blog, capitalizing on a niche that lacked wholesome content. Her blog's quick traction is a nod to the less saturated digital landscape of the time. Amy, on the other hand, started with no intention of building a business. Her journey began on social media, sharing her health journey, which eventually led her to blogging and partnering with Jennifer.

Their partnership blossomed into Spark Media Concepts, a venture that started almost serendipitously. It's a story of recognizing potential, seizing opportunities, and the importance of encouragement and mentorship. They've since shifted from doing the work for their clients to empowering them to take charge of their own blogging journeys.

Monetization and the Importance of Adaptability In our conversation, Amy and Jennifer emphasized the need for bloggers to be adaptable and open-minded. With the blogging landscape constantly changing, it's crucial to understand your audience and make intentional decisions to grow your business. They shared their experiences with pricing changes and course restructuring, underscoring the importance of aligning pricing with the value offered and what the audience can afford.

The Power of Niching Down Niching down is more important than ever. Amy and Jennifer highlighted the significance of understanding the specific needs of your audience. By focusing on a niche, you can become an authority in your space, which is invaluable in a crowded market.

The Role of Podcasting and Challenges with Facebook Ads Amy and Jennifer also discussed the impact of their podcast, the Ultimate Blog Podcast, in driving traffic to their courses. They candidly shared the challenges they faced with Facebook ads, reminding us that not all marketing channels work for everyone and the importance of finding what works best for your brand.

Email Marketing: The Trend to Watch in 2024 When asked about the trends for 2024, both Amy and Jennifer agreed on the importance of email marketing. With social media fatigue on the rise, they predict a shift towards more intimate connections through email lists. They advocate for a robust email marketing strategy, including welcome series, re-engagement campaigns, and a focus on providing valuable content that your audience wants to open.

My Takeaway for Aspiring Bloggers As your host, I've seen the blogging industry evolve, and this conversation has only reinforced my belief in the power of adaptability and the value of your email list. In a world where social media can be fleeting, owning your email list is akin to owning a piece of digital real estate that no algorithm can take away from you.

MiloTreeCart: Your Partner in Monetization Before I wrap up, let me introduce you to MiloTree Cart, the tool that can revolutionize how you sell digital products and services. With MiloTreeCart, you can set up memberships, digital downloads, workshops, coaching, and mini-courses in minutes. It's user-friendly, backed by a supportive team, and currently available for a lifetime deal of $349. Plus, if you purchase by the end of January, you'll get a one-hour coaching call with me to strategize and learn best practices.

Final Thoughts The blogging world is ever-changing, but with the right strategies and tools, you can navigate it successfully. Take the advice from Amy and Jennifer to heart, consider your email marketing strategy, and don't forget to check out MiloTreeCart to take your monetization to the next level.

Ready to dive deeper into the world of blogging and learn from the best? Subscribe to The Blogger Genius podcast and join me, Jillian, as we explore the genius behind successful blogging.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * AI-Driven Content and the Future of SEO with Steve Wiideman * The Truth About Blogging Success: Hard Work and Risks with Faith Mariah * What’s Next for Food Bloggers: Changes in 2024 with Megan Porta

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $3

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Hello, creators and food enthusiasts! Today, I'm thrilled to share with you my recent interview with my friend, Megan Porta, the creative force behind Pip and Ebby and the Eat Blog Talk podcast. We dove into the evolving world of food blogging and the exciting opportunities that lie ahead in 2024.

Embracing Change and Innovation As we step into the new year, the landscape of food blogging is shifting. With the rise of AI content and the impending phase-out of third-party cookies, it's clear that we need to adapt our strategies. My advice? Pivot towards selling your own digital products and services. This is where MiloTreeCart comes into play, offering a simple solution to set up memberships, digital downloads, workshops, coaching, and mini-courses in a snap.

And for our first thousand VIP customers, we're offering a lifetime deal at just $349 with no recurring fees. Plus, get a one-hour coaching call to strategize if you purchase by the end of January. Don't miss out on this chance to boost your income in 2024!

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Megan Porta * Eat Blog Talk * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

The Power of Creativity in Food Blogging Megan and I discussed the importance of creativity in the food blogging space. With challenges like AI and changes in search algorithms, food bloggers must think outside the box to monetize and drive traffic. From ebooks to cooking classes, the possibilities are endless. Megan's mastermind group is already buzzing with innovative ideas, proving that creativity is key to staying ahead.

Leveraging Platforms Like Pinterest Despite the frustrations many have with Pinterest, it remains a valuable platform for food bloggers. The visual nature of food content makes Pinterest a potential goldmine for traffic. Consistency and a long-term strategy are crucial, and if you notice a particular type of content performing well, such as videos, it's time to double down on that approach.

The Third-Party Cookie Conundrum The removal of third-party cookies by Chrome in 2024 is a hot topic. While it may change how advertisers interact with ad networks, it's important not to approach this shift with fear. Instead, be curious and informed. Ad networks like Raptive are exploring new technologies to maintain ad relevance and value, ensuring that the right ads reach the right audience while respecting privacy.

Mindset Matters One of the most powerful takeaways from our conversation is the significance of mindset. Rather than succumbing to fear about the future, embrace curiosity and excitement for the opportunities that change brings. AI, for instance, isn't something to be feared but a tool to be harnessed for idea generation, writing enhancement, and keyword research.

The Summit for Advanced Food Bloggers Megan and her colleague Melissa are organizing a summit specifically for advanced food bloggers, creating a space for collaboration and support. Using MiloTree Cart, they've set up an effortless payment and sales page system for the event, showcasing the ease with which digital products and services can be offered.

Selective Learning and Growth As we navigate the food blogging community, it's essential to be selective about where we get our information and support. Surround yourself with positivity and a growth-oriented mindset. If you're interested in learning more about the summit, our podcasts, or how to leverage MiloTreeCart for your business, be sure to check out the links provided.

The future of food blogging is bright for those willing to innovate and adapt. By embracing new tools, platforms, and strategies, we can continue to thrive in this dynamic industry. Stay curious, stay creative, and let's make 2024 a year of incredible growth and success!

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * AI-Driven Content and the Future of SEO with Steve Wiideman * The Truth About Blogging Success: Hard Work and Risks with Faith Mariah * What’s Next for Food Bloggers? Trends to Watch in 2023 with Megan Porta

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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In today's Blogger Genius Podcast episode, I'm diving deep into the future of blogging and online entrepreneurship in the face of the AI revolution. As we stand on the brink of 2024, the digital landscape is shifting beneath our feet, and I'm thrilled to share with you the wisdom of SEO expert Steve Wiideman.

The AI Challenge: Growing Income in a Competitive World As bloggers and digital entrepreneurs, we're no strangers to change. But the rapid advancements in AI are bringing a new set of challenges—and opportunities—to our virtual doorsteps. With AI-generated content on the rise and the impending phase-out of third-party cookies, many of us are wondering how to sustain and grow our income.

In this episode, I explore the potential of pivoting towards selling digital products and services directly to our audiences. Imagine setting up memberships, digital downloads, workshops, coaching sessions, and courses with ease. That's where MiloTreeCart comes in—payment software I'm excited to introduce, complete with an exclusive life-deal of $349 for the first thousand VIP customers and a reassuring 30-day money-back guarantee.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Steve Wiideman * Google Actions Console * Google Discover * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Embracing Change with Steve Wiedemann Steve Wiedemann, a seasoned SEO expert, joins us to share his invaluable insights. With experience spanning brick-and-mortar stores, online retailers, and big-name brands, Steve understands the necessity for businesses to evolve with the digital marketing landscape.

Beyond Google: A Fully Integrated Marketing Strategy Steve's enthusiasm for the changes in the search ecosystem is palpable, yet he acknowledges the nervousness that accompanies the rise of AI in digital marketing. His advice? Adopt a fully integrated marketing strategy that transcends Google's search results. It's about improving performance across all digital marketing mediums and maintaining a consistent brand message.

Solopreneur Strategies: Smart Investments and Social Presence For the solopreneurs and small business owners among us, Steve offers sage advice. With limited budgets and time, it's crucial to prioritize. Hiring experts for specific marketing channels, even for just a few hours a month, can make a significant difference. Collaborating with influencers and cultivating a strong social media presence are key steps to growing your audience and nurturing brand advocates.

Voice Search and AI: Staying Ahead in 2024 Voice search technologies are no longer a distant future—they're here, and they're reshaping how we interact with the digital world. Steve urges us to leverage platforms like Google Action Console and Alexa Skills to stay competitive.

The AI-Driven Environment: Tracking and Adapting The conversation with Steve takes a deeper dive into the challenges of tracking keyword rankings in an AI-driven environment. He stresses the importance of direct engagement with brands through AI platforms and effective communication between developers and brand representatives.

Customer Journeys and Competitive Insights Understanding customer journeys has never been more critical. Steve highlights the use of competitive insight tools to track how customers reach competitors' websites. Breaking out of the traditional SEO bubble is essential, as is focusing on content that truly drives traffic.

Brand Consistency and Customer Sentiment Brand consistency is paramount, and so is understanding customer sentiment. Monitoring feedback and reviews helps identify your strengths and weaknesses, allowing you to differentiate your brand from competitors.

The Future of Advertising with AI and Voice Search As we ponder the future of ad revenue, Steve predicts that ads will remain a fixture in search results. Bloggers must adapt to this evolving digital environment to stay relevant.

Looking Ahead: AR, VR, and the Future of AI Steve leaves us with a thought-provoking prediction: the shift from traditional devices like phones to augmented reality (AR) and virtual reality (VR) equipment. He envisions a future where we interact with digital content through wearable devices, such as AR glasses.

Final Thoughts This episode with Steve Wiedemann has been a treasure trove of insights for anyone looking to navigate the evolving digital marketing landscape. As we embrace AI and the changes it brings, let's move forward with adaptation, experimentation, and a forward-thinking mindset. The future is bright for those ready to evolve.

Remember, The Blogger Genius podcast is here to guide you through these transformative times. Stay tuned for more episodes that empower you to thrive in the world of blogging and online entrepreneurship.

Other Related Blogger Genius Podcast episodes You’ll Enjoy: * AI-Driven Content and the Future of SEO with Steve Wiideman * The Truth About Blogging Success: Hard Work and Risks with Faith Mariah * The Future of Blogging: SEO Predictions for 2024 with Casey Markee

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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Hello, fellow entrepreneurs and bloggers! I'm Jillian, founder of MiloTreeCart and your guide through the ever-evolving world of online business. As the host of The Blogger Genius Podcast, today, I want to dive deep into a topic that's on the forefront of every digital entrepreneur's mind: preparing for the changes in 2024.

I'm talking about how to thrive in a post-cookie world and 5 strategies bloggers can use to thrive.

The Dawn of a New Digital Era The online business landscape is shifting beneath our feet. With the advent of artificial intelligence (AI), updates to Google's search algorithms, and the phasing out of third-party cookies, it's clear that 2024 will be a year of significant transformation. But fear not! I'm here to arm you with the knowledge and tools you need to pivot and adapt.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Embracing AI: Friend or Foe? AI is no longer the stuff of science fiction; it's a reality that's making waves in how we conduct business online. From personalized customer experiences to automated content creation, AI has the potential to revolutionize our approach to online entrepreneurship. But how can we harness this technology to our advantage? That's a question I tackled in our latest podcast episode.

Google Search: Playing by New Rules Google's search algorithms are constantly changing, and staying ahead of the curve is crucial for online visibility. In 2024, we can expect even more updates that will challenge the way we think about SEO and content creation. I've shared some cutting-edge strategies to ensure your blog remains at the top of search results, no matter what Google throws our way.

The Cookie Crumbles: A Post-Third-Party World The digital marketing world is bracing for the impact of third-party cookies being phased out. This change will fundamentally alter how we track user behavior and target our advertising. But it's not all doom and gloom! There are innovative approaches to user data that respect privacy while still providing valuable insights.

Five Tips to Future-Proof Your Online Business In the podcast, I've outlined five essential tips to help you navigate these changes with confidence. Here's a sneak peek:

  1. Experiment and Pivot: Be willing to try new things and change direction when necessary. Flexibility is key in a rapidly evolving market.
  2. Diversify Your Traffic Sources: Don't rely on a single platform or channel for your audience. Use a mix of social media, SEO, email marketing, and other avenues to reach your customers.
  3. Build Your Personal Brand: Establish yourself as a thought leader in your niche. A strong personal brand can open doors and create opportunities.
  4. Develop and Sell Digital Products and Services: Create scalable products like courses, ebooks, or consulting services that can generate revenue without constant hands-on work.
  5. Leverage AI for New Skills: Embrace AI tools to enhance your capabilities, whether it's for content creation, data analysis, or customer service. Then see if you have AI skills that you can offer as a service to others.

A Bonus Tip for the Road As a bonus, I shared an additional tip that could be the key to your success in 2024. But I won't spoil it here—you'll have to listen to the episode to find out!

Conclusion: Thriving in Change Change can be daunting, but it's also ripe with opportunity. By preparing now and embracing the strategies discussed in the Blogger Genius podcast, you can set yourself up for success in 2024 and beyond. Remember, the future belongs to those who are ready for it.

Stay tuned for more insights, and don't forget to subscribe to the Blogger Genius podcast for your weekly dose of online business wisdom. Here's to thriving in the digital age!

Other related Blogger Genius Podcast episodes you’ll enjoy: * The Truth About Blogging Success: Hard Work and Risks with Faith Mariah * Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie * Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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As we step into 2024, the blogging landscape is undergoing significant change. With AI content creation becoming mainstream, alterations in Google search algorithms, and the phasing out of third-party cookies, bloggers are facing new challenges and opportunities.

It's a crucial time for bloggers, particularly those in the food niche, to diversify their income streams. In this rebroadcast episode of The Blogger Genius Podcast, I delve into the inspiring journey of Natasha Levai, a gluten-free sourdough baker, food blogger, and creator of Natasha’s Home.

Natasha's story shows how embracing digital products and live workshops can be game-changing in this evolving digital era.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Natasha’s Home * Eat Blog Talk Podcast * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

MiloTreeCart: Simplifying the Sale of Digital Products Before exploring Natasha’s strategy, it’s essential to highlight MiloTreeCart, our platform, built for people who hate technology, that simplifies selling digital products. This tool is a boon for non-tech savvy creators and is currently available at a lifetime deal of $349. Additionally, purchasing MiloTreeCart by the end of the year includes a free lifetime subscription to our MiloTree Pop-Up App, priced at $250.

Natasha’s Digital Product Journey Hungary-based Natasha Levai's story began with inspiration from an Eat Blog podcast episode hosted by Megan Porta. Despite time constraints, Natasha compiled her blog recipes into an ebook using Canva, keeping it simple and accessible. She priced her 16-recipe ebook at $9 and leveraged her engaged gluten-free baking Facebook group of over 22,000 members to promote it.

The Power of Community and Niche Focus Natasha's niche focus on gluten-free sourdough baking has been instrumental in her rapid growth. Her community's engagement significantly boosted her ebook sales, mainly through her Facebook group.

Expanding to Workshops After her ebook success, Natasha ventured into live workshops. Her first paid workshop, focusing on gluten-free baking techniques, garnered over $400.

Natasha embraced the concept of “B-minus work,” focusing on delivering value over perfection. This approach, using simple tools like a phone and computer, made her workshop authentic and relatable.

Looking Ahead: 2024 and Beyond As we navigate 2024's dynamic blogging landscape, Natasha's approach is more relevant than ever. With traditional blogging revenue streams evolving, live workshops and digital products offer a viable path for bloggers to adapt and thrive. Natasha’s success is not just about earnings but also about building a stronger connection with her audience, offering them real value in these changing times.

The Future of Blogging Natasha’s experience and the growing importance of digital products and interactive experiences like live workshops underscore the need for bloggers to innovate. In 2024, with the digital landscape rapidly changing, such strategies are not just optional; they are essential for survival and growth.

In conclusion, Natasha's journey highlights the resilience and adaptability required for bloggers in 2024. Her success with digital products and live workshops serves as an inspiration and a blueprint for others to follow.

As your host on The Blogger Genius Podcast, I hope this story motivates you to embark on your own journey of exploration and growth in the ever-evolving world of blogging.

Other related Blogger Genius Podcast episodes you’ll enjoy: * Hosting Paid Workshops to Increase Your Income with Ashley Greenwood * The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich * Writing an Ebook is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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In this rebroadcast episode of The Blogger Genius Podcast, I had the pleasure of speaking with Lauren Litt, a social media coach. Lauren helps people overcome their social media anxiety and achieve real results.

Lauren shares valuable insights on why some people don't like Instagram and how to overcome these concerns.

She suggests getting more educated about the platform and implementing grounding habits to protect oneself from the dopamine rush. She also emphasized that follower count doesn't determine business success and that focusing on real conversations and connecting with your desired audience is key.

The Importance of Being Authentic on Social Media As the host, I add that if you want to grow a business, you need to be where your audience is, even if you don't personally like the platform. I compare it to niche blogging, where some may feel confined but need to focus on a specific niche to make money.

Lauren agreed, stating that running a business often involves doing things you don't want to do. She reveal that she herself doesn't like social media due to past negative experiences but helps people who feel the same way because she believes they have important messages to share.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Lil Shameless Plug * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Experiential Marketing and Personal Connection Lauren also discusses the importance of experiential marketing and personal connection in attracting clients. She believes that people want to work with authentic individuals who show up as themselves. She also acknowledges that while there is a wealth of information available online, the value of paying for a course or coaching lies in the personal connection and trust that is established with the instructor.

Tailored Approaches to Social Media When it comes to social media content, Lauren suggests focusing on the main feed, using carousels, going live, and sharing behind-the-scenes moments in stories. She explains that while reels can help grow followers, they are not as effective in driving clicks and conversions.

Building Connections and Community on Social Media Lauren and I also discussed the importance of building connections and community on social media. She emphasizes that social media platforms are primarily meant for deeper engagement and relationship-building with the audience. While sales can happen on Instagram, she highlighted the value of having a newsletter list to further nurture and convert leads.

Using Social Media to Drive Sales Lauren shares her own experience of working with clients who were not equipped to effectively capture leads and convert them into sales. This led her to expand her company and focus on online marketing strategies that move people from social media platforms to email newsletters, where the real profit can be generated.

The Power of Engagement Lauren also provided a three-step process for daily engagement on social media: review, respond, and reach out. She encourages entrepreneurs to take just five minutes a day to review their social media accounts, respond to comments and likes, and reach out to new circles of potential customers.

Taking Action and Making Personal Connections I admire Lauren for her practical strategies for selling digital products. I believe in the importance of taking action, even if you don't have an existing audience. I suggest going door to door, joining Facebook groups, and engaging on Instagram to make personal connections that can turn into loyal fans and customers.

Connect with Me Finally, I want to invite you to connect with me. Visit milotree.com to read testimonials from real people who have achieved success selling digital products with the help and guidance of my team. Schedule a call with me by visiting milotree.com/meet. I'm excited to meet you and help you grow your business.

Here's a link to the podcast transcript.

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As the host of the Blogger Genius Podcast, I recently had the pleasure of interviewing Faith Mariah, a no-BS online business strategist and coach. And in this episode, we get real!

The Power of Selling Digital Products and Services But before I launch into talking about the episode, I want to share one of the key strategies I recommend you implement to set yourself apart in 2024.

This is to sell your own digital products and services. To make this happen easily, check out MiloTreeCart, the tech tool we built that allows bloggers to set up and sell unlimited memberships, digital downloads, workshops, and coaching in less than ten minutes.

We are offer MiloTree Cart for a one-time lifetime deal of $349 with no recurring fees. We also have a 30-day money-back guarantee, so there's no risk in trying it.

The Journey of Faith Mariah Back to today's episode, Faith shared her journey of starting a mental health blog and growing it into her first full-time income. She later transitioned into coaching other entrepreneurs, emphasizing the importance of simplicity and focus in business strategies. She believes in a good system for selling products and consistent content creation. Her program focuses on 90-day planning and teaching a simple business strategy that is sustainable and prevents burnout.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Faith Mariah * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

The Importance of Starting Small I agreed with Faith's approach and shared my experience with clients who have grandiose ideas for their businesses but lack a solid foundation. I advise them to start small and focus on getting customers before investing in complicated technology or optimizing content. It's crucial to prove the concept and generate revenue before expanding and optimizing.

Tracking Time and Diversifying Income Faith added that tracking time and identifying revenue-generating activities are crucial. She advises bloggers to find their leverage points and focus on activities that directly contribute to making money. She also suggests diversifying income streams to avoid relying solely on platforms like Google or social media algorithms.

The Value of Simplicity and Focus Both Faith and I stress the importance of staying focused and not getting overwhelmed by trying to do too much too soon. We recommend simplicity, a simple offer, and a simple way of selling it. Faith highlights the need for a standout offer and advises against spreading oneself too thin with multiple offers.

The Power of Your Brain and Multiple Leads Faith also discussed the importance of having multiple leads and the value of your brain as an entrepreneur. She emphasizes that all money is created from ideas generated by your brain, making it your most valuable asset. When coaching people, Faith encourages them to think in terms of leads, which can be potential customers or visitors to their blog generating ad revenue.

The Role of Short-Form Video Content Currently, Faith sees short-form video content platforms like Reels, TikTok, YouTube Shorts, and Pinterest as effective sources for generating leads. She shared an example of someone in her mastermind who went viral on Reels and gained 5,000 email subscribers in just two weeks.

Rising Above the Noise Faith discusses rising above the noise and gaining engagement on social media. She acknowledges that it takes time and perseverance, referring to the initial stage as "the suck" where you may feel like you're talking to no one. However, she emphasizes the importance of maintaining consistency.

The Challenges and Realities of Building a Career Online Faith also discusses the challenges and realities of building a career online. She emphasizes the importance of trying new things and being willing to make mistakes in front of others. She shares her own experience of organizing her first online summit, which had its fair share of technical issues and frustrations. However, she believes that being a beginner and facing difficulties is a natural part of the process.

The Value of Condensing Information and Expertise Faith discusses the value of condensing information and expertise into a faster and more accessible format for people. She emphasizes the importance of not having to spend excessive time and effort on researching and reading books, as she has already done that for her students.

Delivering High-Value Results Faith encourages aspiring entrepreneurs to focus on delivering high-value results that people are willing to pay for. She advises individuals to analyze their chosen niche or industry and identify what people are already paying a lot of money for, and then strive to become exceptionally good at delivering those results.

Conclusion Faith and I emphasize the importance of simplicity, focus, and diversification in building sustainable businesses.

Other related Blogger Genius Podcast episodes you’ll enjoy: * Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie * Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie * Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie * Secret Truths About Selling – Part 4 (Why Your Customer Journey Is SO Important) with Jillian Leslie

A Final Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart again, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and a bonus coaching call with me to develop your 2024 digital product strategy.

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Hello everyone, I'm your host, Jillian, and today I interviewing copywriter, Samantha Burmeister. We're talking about the importance of effective messaging to set yourself apart from the competition as a blogger in 2024.

The Potential of Digital Products and Services In the podcast, I also introduce the concept of pivoting to selling digital products and services as a way to boost your blog income. One tool that I highly recommend for this is the MiloTreeCart. This user-friendly tool allows you to set up memberships, digital downloads, workshops, coaching, and mini-courses with ease.

What's more, MiloTreeCart is currently available for a one-time lifetime deal of $349 for the first thousand VIP customers, with a 30-day money-back guarantee. This exclusive offer also includes a lifetime MiloTree Pop-Up account worth $250 if purchased by the end of December. I encourage you to visit milotree.com and take advantage of this offer.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Samantha Burmeister * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

The Importance of Messaging The main topic of the episode is messaging. Samantha and I discuss the importance of getting visitors and customers to understand the "why" behind the content. This "why" can drive actions such as joining an email list, taking action on blog posts, and making purchases on sales pages.

We also touched on the role of AI in copywriting and the significance of brevity, authority, and selling the transformation. Samantha explains the difference between content and copywriting, stating that content is written for computers and focuses on discovery, while copywriting is about understanding the audience's needs and desires and crafting compelling messaging to inspire action.

The Power of Offering Value Samantha stresses the importance of offering valuable content to capture email addresses and generate leads. She emphasized the need to provide immediate value and ensure that the freebie or content offered aligns with the paid products or services being promoted in the future.

She also addressed the hesitation some people, especially women, feel when it comes to selling and promoting their offerings. Samantha encourages them to overcome this mindset and view selling as a way to serve and help others.

The Role of Emotions in Purchasing Decisions We discussed the role of emotions in purchasing decisions. Samantha confirmed that people often buy based on emotions and then justify their purchase afterwards. I shared an example of buying a purse because it sparked my interest, even though I later justified it by saying I needed it for a wedding or a job interview.

The Use of AI in Copywriting We also discussed the differences between using AI for content and AI for copy. When using AI for content, it can aggregate information from the internet to answer specific questions or provide recommendations. However, when it comes to copywriting, it's important to understand the desired transformation or outcome that the audience wants.

I shared my approach to using AI for copywriting. I prompt my AI, ChatGPT, to be a world-class copywriter who understands human psychology. By setting up the AI with this prompt, I can then ask it to generate sales copy that will lead to the desired transformation for my target audience.

Brevity and Authority in Sales Pages Samantha discussed the importance of brevity and authority in sales pages. She advises against using blocks of text, except for the about section, as people are usually more interested in knowing what they will get from the sales page. However, she acknowledges that the about section can help build authority and humanize the product being sold.

I agree with Samantha's points and suggest that imposter syndrome can be overcome by putting yourself out there confidently. I emphasize the need to establish trust and authority in the sales pitch, even if you don't have formal qualifications in the field.

Conclusion To sum up, the key takeaways from the episode are the need to communicate authority, establish a personal connection, and guide customers on a transformative journey. If you want to learn more about Samantha and her services, she can be found at Nomad Copy Agency and on Instagram at nomad.copy.

I invite you to schedule a free exploratory call with me to discuss your business strategies. Let's grow our income in 2024 together!

Other related Blogger Genius Podcast episodes you’ll enjoy: * Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout * Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai * 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie

Last Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.

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I'm Jillian, your host, and today I'm excited to share with you an insightful conversation I had with SEO expert, Casey Markee.

We delved into the recent Google updates, their impact on bloggers, how AI is changing blogging and what the future might look like as 3rd-party cookies get phased out, and how to position yourself for success in 2024.

The Future of Blogging: AI and the Potential Decline of Ad Revenue As we approach 2024, I posed a question to our audience: How do you plan to grow your income considering the competition from AI content and the potential decline in ad revenue due to the phase-out of third-party cookies?

I suggested that bloggers pivot by selling their own digital products and services to their audience. A tool I recommend is MiloTreeCart, which allows users to set up memberships, digital downloads, workshops, coaching, and mini-courses in less than ten minutes.

It's user-friendly and offers real people to provide assistance. For the first thousand VIP customers, there's a one-time lifetime deal of $349 with no recurring fees, and a 30-day money-back guarantee is offered.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Casey Markee MediaWyse * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

The Emotional Journey of Bloggers Post-Google Updates Casey Markee shares the emotional journey that bloggers have gone through after being hit by Google updates.

Many bloggers initially go through a stage of bargaining, hoping that the changes they made will improve their rankings. However, when they see that the updates didn't have the desired impact, they move into a stage of depression. They realize that they won't be able to achieve the same level of success as before. Eventually, they reach the acceptance stage, understanding that SEO is a long-term process and they need to make the necessary changes to recover.

Misconceptions about Google Updates and Content Structure Casey clarified that FAQs and specific information are still relevant, but bloggers need to avoid overloading their posts with unnecessary content. He emphasized the importance of being useful and avoiding superfluous information. He advised bloggers to optimize their posts for different audiences by providing a clear answer at the top of the post and offering additional information for those who want more details.

The Role of AI in Content Creation We discussed the evolving landscape of content creation and the potential impact of AI technology. We acknowledged the convenience and efficiency that AI brings to our lives but also expressed concerns about its potential to replace human creators. Casey emphasized that AI should be used as an efficiency boost and a way to fine-tune existing skills rather than relying solely on AI-generated content. He believes that bloggers can benefit from using AI tools to save time and focus on other aspects of their work.

The Impact of Recent Google Updates on Bloggers Casey predictes that there may be another update in the near future, considering the significant changes seen in October. He mentions that platforms like Quora and Reddit have gained prominence in search results due to their user-generated content. However, he highlighted the challenge of determining the credibility and expertise of the contributors on these platforms.

The Importance of Focusing on What Bloggers Can Control Casey emphasizes the importance of focusing on what bloggers can control, such as their own content. He advises bloggers to ensure their content is updated, useful, and concise. He also recommended interlinking new posts with related older posts to create a strong internal network.

The Future of AI and Blogging Casey predicts that artificial intelligence (AI) will continue to grow, and bloggers who have been slow to embrace it will join the bandwagon in 2024. He believes that high school kids will increasingly help their parents run their businesses, and the loss of third-party cookie data in 2024 could have a negative effect on income. To compensate for this loss, bloggers will need to gather first-party data through email subscribers, site behavioral data studies, and loyalty programs.

The Significance of Third-Party Cookies and Their Impact on Blogging We discussed the significance of third-party cookies and how they track users' online activities. Casey mentioned that ad companies like Raviv and Mediavine have their own solutions to replace the lost cookie information. He advised bloggers to invest in their email efforts to track and engage their audience.

The Dominance of Google in the Search Engine Market Casey discussed the dominance of Google in the search engine market and predicted that its traffic percentage will continue to rise. He believes that third-party search engines, no matter how much money they invest, cannot compete with Google's market share.

The Importance of Being Human and Creating a Community We concluded by acknowledging the fast-paced changes in the industry and the need for bloggers to find new ways to engage their audience. Casey emphasized the importance of being human and creating a community around the blog. He advised bloggers to focus on providing helpful content that meets the needs of users rather than just targeting keywords.

In this ever-evolving digital landscape, it's crucial for us, as bloggers, to stay informed, adapt, and continue to provide valuable content to our audience. Stay tuned for more insightful discussions on the future of blogging.

Other related Blogger Genius Podcast episodes you’ll enjoy: * Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel * Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai * Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie

A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.

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In today's podcast, I decided to record a new guided meditation for Thanksgiving.

As the world feels like it's spinning faster and faster, I see the need in my own life to appreciate the small pleasures, reflect on my own blessings, and extend gratitude towards myself and others.

I hope this meditation helps you do the same. I've posted the transcript below if you want to read it.

Meditation Transcript

Jillian Leslie (00:00:11) - Hello my friends, it is Jillian. For the past few years, during Thanksgiving week, I've been sharing a guided meditation on gratitude, and I thought this year it was even more important to do than in the past.

Because this year, at least for me, things feel like they're spinning faster than ever. And sometimes I find it harder to make sense of the world. In fact, I've noticed my everyday stress feels a little more pointed, like I want to control things, and when I can't, I feel more disoriented.

So I wanted to do this meditation to help myself. And hopefully you slow down a little bit so we can find our footing and focus on the small things that give us meaning, and usually the small stuff right in front of us that does this. Like the feeling of warmth on our skin or the scent of fresh flowers. A cup of hot coffee. That one definitely does it for me, or the smile of someone we love.

Jillian Leslie (00:01:22) - And these simple pleasures are like rays of light in our lives, especially when things around us seem overwhelming. And I know I tend to sometimes miss them because they speak in a quieter voice. So with that being said, I wanted to help make space for that quieter voice.

I'd love you to find a comfortable space to sit down and close your eyes. Or if you're walking, just listen a little more closely to my voice. And let's begin by focusing on our breath. So inhale deeply. Feel the air in your lungs and exhale slowly.

So let's scan our bodies because they're usually some extra places where we hold tension. When I mention a place, see if you can relax it just a little bit more. So let's first focus on our eye sockets. Can you feel them relax just by focusing on them? And now let's move down to our jaws. We tend to hold a lot of tension in our jaws. Oh. Feel it. Relax as well. And now let's move down to our throats.

Jillian Leslie (00:02:56) - And to our shoulders. And to our solar plexus, which is that spot right under your ribs. Like if you got punched in the stomach, that's where your solar plexus are. And just put a little softness there.

Let's move down to our bellies. We tend to hold a lot of tension in our bellies. Let's move down to our hips. To our thighs. And to our calves. Focus on your feet. Feel the energy coming in through the top of your head and leave through the bottom of your feet. Feel yourself grounded to the earth.

As we start to talk about gratitude, I want to invite you to open yourself up to receive guidance. Wisdom. Almost like you're an empty vessel. And let's start with the breath again. So breathe in. Breathe out.

Please repeat these words in your head and see what shows up. Ready? I am grateful for. What materialized? What popped into your mind? Give it a second. Visualize it. Is it a certain person, a pet, a thing, an event? Experience? Maybe a circumstance? Who? Or whatever it is.

Jillian Leslie (00:05:04) - Welcome them into your heart. Surround it or them with love. And give thanks for playing such an important role in your life. Then invite it or them to your Thanksgiving table.

So let's do it again. Please repeat the words I am grateful for in your head. See what materializes. Was it another person, another pet or experience? Whatever it was? Welcome this person or thing into your heart. And invite it or them to also take a seat at your Thanksgiving table.

And let's do it one more time. Please repeat these words. I am grateful for. And whatever pops into your mind, hold it and then put it in your heart. And invite them or it to also join you at your table.

Think of a challenge in your life that you've overcome. Could be an illness, a circumstance, a relationship. Notice your bravery for getting to the other side and welcome that challenge into your heart. Thank the challenge. Thank your strength. This has helped transform you. Helped you evolve. So invite this experience to your table.

Jillian Leslie (00:06:48) - Think of someone in your life who could use a little grace, a touch of kindness, a little bit of love and warmth right now. Who in your life is struggling and in your mind? Hold them tight. Send lots of love their way and invite them to your table.

Are there other people who might need that little touch of grace? If so. Invite each one to your table and surround them with love. And now, as our final act of gratitude, please welcome yourself into your heart with all your strengths and all your weaknesses, your fears, your desires, your foibles, your best qualities, your worst qualities, the whole package of who you are without any judgment.

Thank yourself for being uniquely you, for being on this path. Remember, nobody else is like you and thank yourself for hanging in there, even in the tough times. Thank yourself for showing up in whatever way you've been able to place your hand on your heart. Feel the life force inside you as you breathe in and out and in. And out.

Jillian Leslie (00:08:34) - Feel how alive you are in this mysterious moment. Sit yourself at the head of your Thanksgiving table. Look around at all that you are grateful for and those that you love. And please take this in.

So let's breathe together. Let's breathe in and out. Notice the abundance of people, experiences, challenges and notice the feeling of love. We all know life isn't always easy or fair. A lot of times it's messy and doesn't make any sense.

And our job is to keep showing up through it all with grace, forgiveness, and compassion. For that, let's give thanks and let's celebrate this deep and beautiful mystery. We call life.

When you're ready, wiggle your fingers and toes. Feel yourself coming back into your body. And when it feels comfortable. Open your eyes and notice the subtle shift that has taken place.

I want to wish you and your family a very Happy Thanksgiving, and I hope it is filled with joy and lightness and love, and that you get to notice those special little moments that are right there in front of all of us, and that make life so beautiful.

Jillian Leslie (00:10:18) - If you have a friend or a relative who you think could benefit from listening to this, please share it!

And I will see you here again next week.

A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches sell digital products. Sign up for MiloTreeCart with a one-time payment of $349 or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your digital product strategy.

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In today's episode, I'm sharing how I stumbled into success offering a Black Friday sale and made $5k in 4 days and you can too!

My On-The Fly Black Friday Sale That Paid Off Big-Time It all began when we decided to take a break from our usual Thanksgiving spent with family and instead headed to Las Vegas.

Little did I know that this trip would turn out to be a turning point in my entrepreneurial journey. I woke up the day before Thanksgiving and started scrolling on my phone. I saw all these incredible Black Friday deals and discounts.

I started to wonder if there was a way I could tap into this Black Friday craze and boost my own business. As a blogger and entrepreneur, I was always on the lookout for innovative ways to sell my products and services. This seemed like the perfect opportunity to do just that.

My Black Friday Offer

I decided to lean into the excitement of entrepreneurs growing their businesses in the New Year and offered a one-hour coaching session where I would also email them 5 action steps they could use in their business. I decided to charge $250 per session, a discount from my current $350 per hour coaching rate.

I slapped together a landing page and buy button and started sending emails.

Each day I'd send a new email that I wrote on the fly, and each day I got sales.

I ended up making over $5k in just 4 days. This paid for our Vegas trip and all our Christmas presents that year.

What surprised me most was how there was an income stream I didn't know was there. And all I had to do was tap into it.

This unexpected success taught me a valuable lesson about the power of seizing opportunities and thinking outside the box. It showed me that sometimes, the most significant breakthroughs can come when we least expect them.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

A Special Deal for You Currently, MiloTreeCart is offering a special deal for a one-time lifetime price of $349, with the option to pay in three easy installments. If you act now, you can also get a one-hour coaching call with me to strategize on how to sell your products and services during Black Friday and Cyber Monday using discounts, bonuses, and upsells.

I assure you that there is no risk involved, as MiloTree Cart offers a 30-day money-back guarantee. I encourage you to visit milotree.com and join hundreds of others who are using MiloTree Cart to tap into a new income stream.

Focusing on What We Can Control In the ever-changing landscape of online advertising, it's important to focus on what we can control. We cannot control the fate of third-party cookies or the advancements in artificial intelligence that may impact ad revenue. However, we can control how we show up as a real person with real solutions. This is the key to staying competitive.

Other related Blogger Genius Podcast episodes you’ll enjoy: * Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel * Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie * Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie

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In today's episode, I had the pleasure of interviewing AnneMarie Rose, a business coach for online entrepreneurs.

AnneMarie specializes in helping women entrepreneurs scale their businesses to six figures.

Before we get started, if you are ready to start selling digital products, we are going to be running an unbelievable Black Friday Special for MiloTreeCart. Click here to get on the waitlist so you are the first to find out about it.

The Importance of Vision in Business Growth

During our conversation, AnneMarie emphasizes the importance of starting with a vision when growing a company. She acknowledges that some listeners may feel that having a vision is a luxury for successful people, but she emphasizes that having a clear vision is essential for determining the best strategies for revenue generation.

To help listeners develop their vision, AnneMarie provides a practical exercise prompting them to reflect on what aspects of their business they enjoy the most and what drains them. She also encourages them to imagine their business 12 to 18 months in the future, offering only two things. This exercise helps narrow their focus and provides clues on how to make money.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * AnnMarie Rose * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Turning Wants and Needs into a Business Once the vision is established, AnneMarie advises listeners on how to turn their wants and needs into a business. She suggests developing a clear outline of what will be included in their offerings and how they plan to deliver them. It's important to understand the problem their target market is experiencing and how they describe it to themselves. By having conversations and asking questions, they can find potential clients to talk to.

Building an Audience and Crafting Your Offer AnneMarie discusses the importance of choosing an audience that you have a direct connection with when starting a business. She suggests that it is most effective to serve an audience that includes people you already know, such as friends or past colleagues. This is especially relevant if you are offering services related to a specific industry, like corporate America.

She explaines that building an audience from scratch can be a lengthy process, taking at least three years to start generating significant revenue. However, she emphasizes that you don't have to start with a large audience. Even with a small following, you can still find clients who have some connection to you, whether through social media or other channels.

Conducting Survey Calls and Turning Them into Sales Opportunities AnneMarie provides advice on conducting survey calls and turning them into sales opportunities. She suggestes starting the conversation by asking the interviewee to imagine a perfect world scenario where the problem they are facing is completely solved. This allows them to envision their ideal solution.

The Power of Authenticity and Transparency in Selling AnneMarie discusses the importance of being transparent and authentic when selling your offer for the first time. She suggestes acknowledging that you are new to the business side of things and may make mistakes, but you are committed to helping your clients through any challenges. This vulnerability can make you more relatable and likable to potential customers.

Using Quizzes as a Tool for Growing Email Lists AnneMarie explaines that quizzes are interactive and provide a more engaging experience compared to simple downloads. She recommends using quizzes as a way to guide people to gain clarity.

Making Business Strategies Fun and Engaging We discuss the importance of making business strategies fun and engaging for customers. AnneMarie introduces the idea of using quizzes as a lead generation tool. I mention the digital product personality quiz I created that helps determine the best digital product for individuals based on their preferences and personality styles.

Conclusion Remember, you are at the center of your business. Keep practicing, keep learning, and keep growing. And don't forget to sign up to be notified about our upcoming Black Friday Special for MiloTreeCart. Happy scaling!

Other related Blogger Genius Podcast episodes you’ll enjoy: * 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie * From College Dropout to $2 Million Digital Product Biz with Molly Keyser * How to Build a Successful Influencer Brand with KariAnne Wood

A Word About MiloTreeCart Before we wrap up, I’d like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With Black Friday and the holidays coming up, it’s a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your Black Friday strategy.

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I’m Jillian Leslie, your host at The Blogger Genius Podcast. Today I’m excited to share Part 2 of my conversation with business coach, Joyce Layman. If you haven't listened to Part 1, about growing your traffic with GIFs, I recommend it.

In Part 2 we talk about the importance of social media to attract new people to you, and the effectiveness of lead magnets to grow your email list.

The MiloTree Cart: A Game-Changer for Non-Techies In our digital age, having the right tools to sell online can make all the difference. That's why my husband and I created MiloTreeCart. This tool is designed for non-techies who want to sell digital products and generate income with ease. The simplicity and affordability of the MiloTreeCart make it a must-have for anyone looking to streamline their online business.

For a one-time lifetime deal price of $349 or three easy installments, users will receive fill-in-the-blank sales pages, checkout pages, a sales dashboard, over 100 done-for-you marketing materials, and support from a caring team. Plus, there's a 30-day money-back guarantee. To take advantage of this opportunity, visit milotree.com.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Joyce Layman * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other related Blogger Genius Podcast episodes you’ll enjoy: * What Is This Secret Strategy to Drive Traffic and Increase Visibility with Joyce Layman (Part 1) * Skyrocket Your Income: The Blogger’s Guide to Cutting-Edge Email Marketing in 2023 with Kyle Stout * Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai

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Today, I'm excited to share with you an insightful conversation I had with Joyce Layman, a seasoned business coach. The interview is so rich in content I've decided to split it into two parts.

The Power of GIFs in Exposure and Traffic Our conversation took an interesting turn when Joyce introduced the concept of using GIFs to increase visibility, discoverability, and traffic. For those unfamiliar, GIFs are short, looping animations that can be created on platforms like Giphy, which boasts over 700 million users.

Joyce shared her own success story with GIFs, explaining how each one she creates includes a link back to her website. This strategy has led to increased website traffic and even direct outreach from people who discovered her through her GIFs.

A Word About MiloTreeCart for Black Friday Selling Before we wrap up, I'd like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With Black Friday and the holidays coming up, it's a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. They also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your Black Friday strategy.

Join us next week for part two of the interview with Joyce Layman. Until then, keep blogging and keep growing!

Other related Blogger Genius Podcast episodes you’ll enjoy: * Secret Truths About Selling – Part 3 (Unlocking the Psychology of Selling) with Jillian Leslie * Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai * Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie

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In this episode of The Blogger Genius Podcast, I interview chef and food blogger, Adam Sobel, from the blog Cinnamon Snail.

We discuss how Adam monetizes his blog mostly through selling online cooking classes and a successful cooking class membership program.

Adam shares insights on video production, promotion, and using Facebook ads to drive traffic and sign-ups. He also talks about his journey from working in restaurants to launching his own food truck, and eventually offering online cooking classes.

Adam emphasizes the importance of understanding customer lifetime value (LTV) and customer acquisition cost (CAC), and the benefits of a membership model for generating recurring revenue. He encourages authenticity and understanding your audience for success.

The Benefits of a Membership Model Adam and I discussed the benefits of having a membership model for generating recurring revenue. Memberships create a sense of community and provide a reliable source of income. They also eliminate the need for additional marketing expenses.

Starting a Class or Workshop: It's Easier Than You Think Adam suggests that starting a class or workshop can be done with relatively simple equipment, such as a DSLR camera. He shares his setup using multiple cameras but mentions that even a laptop or iPhone can do the job.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Cinnamon Snail * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other related Blogger Genius Podcast episodes you’ll enjoy: * Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai * The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich * Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.

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In today's episode, I'm interviewing Kyle Stout, an email marketing expert. We had an interesting discussion about the challenges of selling digital products, the power of email marketing, and the importance of having a creative mindset.

We address the misconception that email marketing is not a sexy or an effective sales channel. Contrary to this belief, we both agree that email is a highly converting channel and can contribute significantly to monthly sales. This is especially true for bloggers and businesses with a substantial email list but who are not actively selling anything.

One of the main concerns people have about email marketing is the fear of annoying their subscribers or spamming their list. Kyle advises that having a creative mindset and providing valuable content can overcome these concerns. He suggested focusing on topics that resonate with your audience and connecting them with the products or services you sell.

For instance, I shared an example of a food blogger who hesitated to promote her paid workshop to her email list, fearing she would be spamming them. Kyle emphasized that promoting valuable offers to the list is not spamming.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Elevate and Scale * Eboov * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other related Blogger Genius Podcast episodes you’ll enjoy: * Secret Truths About Selling – Part 2 (Insider Tips on 6 Best Ways to Sell) with Jillian Leslie * The 13 Superpowers of the Most Successful Entrepreneurs with Jillian Leslie * The Future of Blogging: AI, Email Marketing, and Legal Compliance with Elizabeth Stapletone

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of October.

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In today’s episode of The Blogger Genius Podcast, I’m excited to share with you Part 4 in my series on selling on the importance of mapping out your customer journey as bloggers and online entrepreneurs. If you missed Part 1, Part 2, and Part 3, you can hear them here.

  • Part 1 – Why Selling is So Uncomfortable?
  • Part 2 – Insider Tips on 6 Best Ways to Sell
  • Part 3 – Unlocking the Psychology of Selling

Your customer journey is the way you build your know, like, and trust factor so people will come back to your blog, click on your posts, and ultimately buy your products and services.

I provide recommendations for improving the customer journey, such as talking to customers, analyzing analytics, and practicing empathy. I talk about how every post on your blog needs to be a sales page with a clear call to action.

I also highlight the importance of understanding how our content and products are perceived by those unfamiliar with our brand, emphasizing the need for clear communication. I conclude by emphasizing the long-term nature of building a customer journey and why this will set you up for success as you continue to compete with AI.

I also emphasize the need for bloggers to sell products and services and introduce MiloTreeCart as a tool for non-techies to sell digital products easily.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

The Importance of Selling Products and Services As bloggers, we often focus on creating content. However, it's equally important to sell products and services. This not only diversifies our income streams but also adds value to our readers. Every page on our blog should be a sales page with a call to action, guiding visitors and providing value to them throughout their journey.

Understanding the Customer Journey The customer journey is the sum of experiences a visitor goes through when interacting with our brand, blog, or product. It typically involves four stages: awareness, consideration, decision-making, and retention.

  1. Awareness: This is when potential customers first come across your blog or brand.
  2. Consideration: At this stage, they are evaluating your offerings and deciding whether they align with their needs.
  3. Decision-making: This is the point where they decide to purchase your product or service.
  4. Retention: This final stage involves keeping your customers engaged and loyal to your brand.

Improving the Customer Journey Improving the customer journey involves understanding how our content and products are perceived by those who are unfamiliar with our brand. For instance, I once came across a food blogger who failed to communicate clearly to potential readers with autoimmune diseases by using unfamiliar terminology. This highlights the need for putting ourselves in the shoes of our audience to ensure that our message is clear and relatable.

To improve the customer journey, I recommend:

  • Talking to customers: Direct conversations can provide valuable insights into their experiences and needs.
  • Analyzing analytics: This can help identify areas that need improvement.
  • Practicing empathy: This involves understanding the customer's perspective and addressing their needs effectively.

Tools for Selling Digital Products For those of us who are not tech-savvy, tools like MiloTreeCart can be a lifesaver. It allows us to sell digital products easily, making it a valuable asset in our blogging journey.

The Long-Term Nature of Building a Customer Journey Building a customer journey is not a one-time task. It's a long-term process that requires continuous effort and optimization. Start small and focus on areas that will have the biggest impact. Remember, small changes can make a big difference.

Other related Blogger Genius Podcast episodes you’ll enjoy: * Part 1 – Why Selling is So Uncomfortable? * Part 2 – Insider Tips on 6 Best Ways to Sell * Part 3 – Unlocking the Psychology of Selling

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

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In today's episode of The Blogger Genius Podcast, I'm excited to share with you some insights from Part 3 in my series on selling. If you missed Part 1 and Part 2, you can hear them here.

  • Part 1 - Why Selling is So Uncomfortable?
  • Part 2 - Insider Tips on 6 Best Ways to Sell

Today I delve into how to use psychology to sell. I also share how I use these techniques in how I market and sell MiloTreeCart.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Simplifying Digital Sales As a non-techie myself, I understands the challenges that come with selling digital products like downloads, workshops, memberships, and coaching. That's why I created MiloTreeCart with my husband, a tool designed to simplify the process and eliminate the need for complicated tech and expensive monthly subscriptions.

MiloTreeCart comes with a host of features including: fill-in-the-blank sales pages, checkout pages, a sales dashboard, upsells, and over 100 done-for-you marketing materials. What's more, customers receive support from a team that genuinely cares about their success.

A Limited-Time Lifetime Deal For a limited time, we're offering a lifetime deal for MiloTree Cart, priced at $349, with the option to pay in three easy installments. Customers have quickly made back their investment by hosting paid workshops or selling e-books. And remember, there's no risk involved as MiloTreeCart comes with a 30-day money-back guarantee. Find more here.

The Psychology of Selling In the episode, I also delve into the psychology of selling. As sellers, it's crucial to focus on selling the results, solutions, and transformation that our products offer, rather than just the features. By framing the benefits in terms of saving time, reducing stress, and improving well-being, you can appeal to customers' desires for a better version of themselves.

Other related Blogger Genius Podcast episodes you’ll enjoy: * 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie * Part 1 - Why Selling is So Uncomfortable? * Part 2 - Insider Tips on 6 Best Ways to Sell

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Jillian Leslie, host of The Blogger Genius Podcast, is excited to share the second part of her series on selling. If you haven't yet, first listen to Part 1 - Why Selling Is So Uncomfortable!

In today's episode, Jillian explores six key tactics and platforms that can help bloggers, creators, and online entrepreneurs make sales and expand their online presence.

Upcoming Live Workshop Before diving into the details, Jillian announces an upcoming one-hour live workshop on Zoom. This workshop aims to assist participants in transforming their membership ideas into profitable ventures.

It's called: "Launch Your Low-Key Membership in 12 Days With No Stress." This workshop presents a fantastic opportunity for learning, growth, and networking with fellow creators.

Show Notes: * Launch Your Low-Key Membership in 12 Days with No Stress Workshop * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other related Blogger Genius Podcast episodes you’ll enjoy: * Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie * 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie * Craft an Easy Digital Product in Real Time with Michelle Marks

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour

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Jillian Leslie uncovers the secret truths about selling, and why it's so uncomfortable for most of us.

Jillian talks about how selling is a skill that everyone engages in whether we realize it or not. She shares that we are always selling, even if it's not for money. Any time we try to influence someone's behavior, we are selling.

Jillian's Four-Part Series on Selling This is episode 1 in Jillian's four-part series on concrete strategies for becoming more comfortable with selling.

This series is designed to help you evolve your strategies and mindset so you feel comfortable selling your own products and services.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Main Takeaways of the Episode 1. The Universality of Selling * Everyone is selling, consciously or not. * It's importaint to recognize and honethis skill for various aspects of life. 2. The Discomfort of Selling * Acknowledge that selling often feels awkward and uncomfortable. * The goal is to get beyond the common emotional hurdles people experience selling. 3. Selling as a Muscle * Selling is a skill that can be developed over time. * Comparison to physical exercise like running on a treadmill: the more you do it, the easier it becomes. 4. Ethics and Self-Perception in Selling * Selling does not make you a bad person. * Especially for women, selling is not manipulative but a way to be compensated for providing value. 5. Personality Types and Selling * It is not true that only certain personality types are suited for selling. * Diverse personality traits can be leveraged in sales. 6. Failure as Information * If no one buys what you’re offering, it’s not a reflection of your worth. * Unsuccessful sales attempts provide valuable information for strategy adjustment. 7. The Importance of Speed and Imperfection * Quick action wins always over prolonged planning. * "B minus" work moves you forward. * The metaphor of a miner: If one area you are digging in doesn’t yield gold, the lesson is to try digging someplace else.

Other related Blogger Genius Podcast episodes you’ll enjoy: * 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie * Crush Social Media Anxiety and Build a Thriving Online Presence with Lauren Litt * The 13 Superpowers of the Most Successful Entrepreneurs with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support.

MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of September.

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In today's episode of The Blogger Genius Podcast, Jillian Leslie digs into the fascinating story of gluten-free sourdough baker and food blogger, Natasha Levai, creator of Natasha's Home, on how she made $1.5k in her first month selling ebooks and workshops.

The Power of Digital Products Before diving dive into Natasha's story, Jillian want to share a tool that has been a game-changer for so many non-techies. It's called MiloTreeCart, a platform that simplifies the process of selling digital products. It's currently available for a lifetime deal of $349 or three easy installments.

And guess what? If you purchase the tool by September 15th, you'll receive a Customized Product Action Plan for FrREE that gives you the step-by-step instructions on how to create your first 3 digital products! Jillian usually charges $250 for this service, but it's free until September 15th, so act now.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Natasha's Home * Eat Blog Talk Podcast * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Natasha's Journey to Digital Products Natasha, who is based in Hungary, was inspired by the podcast episode of Eat Blog Talk, where Jillian discussed with the host, Megan Porta, the ease of selling digital products. Natasha felt that as a blogger, she should have a digital product to sell.

Despite her limited time, Natasha quickly created an ebook by compiling her blog recipes and styling it using Canva. She kept it simple, with sixteen recipes and notes, and priced it at $9.

The Power of Niche and Community Natasha promoted her ebook to her Facebook group, which boasts over 22,000 members and is highly engaged due to its niche focus on gluten-free sourdough. She believes that the group's engagement has contributed to its rapid growth.

They discussed the importance of finding a niche and how it has contributed to Natasha's success. She shared her initial hesitation about narrowing down her focus to gluten-free baking, but ultimately found that it simplified her life and allowed her to become an expert in a specific area.

The Ebook Success Initially skeptical, Natasha was pleasantly surprised when people started buying the ebook. She also tried selling the ebook on her website, but most of the sales came from her Facebook group.

Exploring Other Platforms Natasha reached out to Jillian for advice on other platforms to sell her ebook. She had heard about Gumroad but was concerned about the percentage they would take from her sales. After discovering that MiloTreeCart didn't take a cut from sales, Natasha became interested in our lifetime membership offer.

Investing in Your Audience Jillian believes in the concept of karma on the internet, where putting out good content leads to receiving good things in return. She wants to help my audience grow their businesses because it brings her happiness and contributes to the growth of her own business.

Natasha's Experience with MilotreeCart Natasha shares her positive experience with MilotreeCart. She appreciates the templates and resources they offer for free, which have helped her make back more than she initially invested. She believes that investing in MilotreeCart is a great opportunity for those with an existing audience.

Launching Her First Workshop Natasha's experience hosting her first paid workshop was a significant milestone in her journey. After the success of her ebook, she decided to expand her offerings and create workshops to provide more value to her audience. She put in effort to plan and deliver a high-quality workshop, and the results were impressive. Hosting her one-hour live workshop, she made over $400.

The "B-minus Work" Concept Natasha was initially skeptical and nervous about setting up and delivering the workshop. However, she found comfort in my concept of "B-minus work," where it's okay to not strive for perfection but still deliver above-average content. This mindset relieved the pressure of having a perfect setup and allowed Natasha to use her phone and computer to create her workshops.

Future Opportunities Natasha expresses her desire to host another workshop due to its success in terms of sales and positive feedback. She contemplates starting a membership program, inspired by another guest on the podcast who offered a membership for $18.

The Importance of Experimentation Jillian emphasized the importance of experimentation and seeking feedback from her audience. She praised Natasha for her inspiring work and expressed her excitement at her progress and future goals.

The Unexpected Success Natasha shares her excitement about the growth of her blog and her ability to invest in essential tools and courses. She mentions the unexpected success of digital products and her dreams of making a full-time income from blogging.

In conclusion, Natasha's journey is a testament to the power of digital products, niche communities, and the importance of investing in your audience. Jillian hope her story inspires you to start your own product adventure.

Other related Blogger Genius Podcast episodes you’ll enjoy: * Hosting Paid Workshops to Increase Your Income with Ashley Greenwood * The Secret Sauce to Food Blogging Success: SEO and AI with Marley Braunlich * Writing an Ebook is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of August.

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Today, I'm welcoming guest, Andrea Liebross, business coach and host of the "Time to Level Up" podcast, onto the show. We discuss the challenges of building a business, overcoming self-doubt, and navigating the "messy middle" of entrepreneurship.

Andrea shares her method called "schedule-plan-do" and emphasizes the importance of addressing underlying issues. We also talk about the reality of business building, the concept of confidence, and the importance of seeking support.

We discuss staying consistent, pricing, and getting out of one's own way.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Andrea Liebross * Time to Level Up Podcast * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

The Messy Middle of Entrepreneurship In my conversation with Andrea, we discuss the challenges of how to overcome self-doubt and navigate the "messy middle" of entrepreneurship. Andrea shared her entrepreneurial journey, starting with her background in recruiting, hiring, and training new entrepreneurs.

She noticed that many entrepreneurs faced challenges and self-doubt when they reached the "messy middle" stage of their businesses.

Balancing Business Growth with Motherhood Andrea and I also touch on the challenges of balancing business growth with motherhood. I share my experience of feeling overwhelmed when my daughter was younger, and how I couldn't imagine being able to drop her off at a playdate and leave.

However, I did find that my daughter became more independent over time. Andrea related to this struggle and mentioned a client who is currently dealing with sleepless nights due to her children. We agree on the importance of having grace and understanding during these challenging stages of life.

The "Schedule-Plan-Do" Method Andrea introduces her method called "Schedule Plan DDo" and explains how she helps her clients delegate tasks and create processes to make their businesses more efficient. She emphasizes the importance of addressing the underlying issues, such as exhaustion, rather than just focusing on the overwhelming to-do list.

Embracing Discomfort in Business Building We both agree that the reality of business building is often messy, uncomfortable, and challenging, contrary to the glamorous image portrayed on social media. We discuss the importance of embracing discomfort and pushing through it to achieve success. We normalize the feeling of unease as a sign that one is moving in the right direction.

Confidence and Entrepreneurship Andrea discusses the concept of confidence and how it is not about always feeling prepared or determined. She explains that confidence is simply the willingness to feel every feeling, including frustration, anxiety, and stress. She emphasizes the importance of embracing ambiguity and uncertainty, as they are inherent in entrepreneurship.

The Importance of Support and Positive Mindset Andrea highlights the significance of seeking support from coaches, mentors, and communities. She mentions a study by Harvard Business Review that found businesses that sought support were more likely to succeed. We agree that reframing negative thoughts and focusing on the positive can make a significant difference in one's mindset and overall success.

Overcoming Self-Doubt and Pricing Challenges We discuss the importance of staying in the game and overcoming self-doubt in order to achieve success in business. Andrea mentions the antidotes to negative self-talk and catastrophizing, which include surrounding yourself with supportive people who can counter those thoughts. We also discuss the issue of pricing and how it is often tied to one's self-worth. Andrea suggests that the price you charge reflects the transformation you provide to your clients.

Moving Beyond the Messy Middle We highlight the need to think big and move beyond the messy middle, where many entrepreneurs get stuck. Andrea believes in offering her clients a runway to find their extraordinary potential in their business and themselves.

To find Andrea and learn more about her work, you can visit her website and listen to her podcast, "Time to Level Up." She also invites you to download the introduction and first chapter of her upcoming book for valuable insights. You can schedule a call with her through her website or reach out to her on Instagram.

Stay tuned for more insightful conversations on the Blogger Genius podcast!

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTree Cart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there's a limited-time offer of a one-hour

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HToday, I'm excited to share some insights on a topic that's been gaining traction lately - hosting paid workshops to make extra cash.

I'll also share our tool that simplifies the process of selling digital products, including workshops called MiloTreeCart. So, let's dive in!

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Introducing MiloTreeCart: A Game-Changer for Non-Techies As a non-techie myself, I understand the challenges of selling digital products. That's why I'm thrilled to introduce MiloTreeCart, a tool designed specifically for us non-techies.

Whether you're selling downloads, workshops, memberships, or mini-courses, MiloTreeCart simplifies the process. It offers features such as sales pages, checkout pages, a sales dashboard, upsells, and support.

For a limited time, you can get a lifetime deal of MiloTreeCart for $349 or three easy installments. Plus, there's a 30-day money-back guarantee. And here's the cherry on top - if you purchase before the end of August, you'll get a bonus one-hour free coaching call with me!

The Benefits of Hosting a Paid Workshop Hosting a paid workshop has numerous benefits. It's easy to set up, provides a concrete win for participants, allows for authenticity and connection with your audience, helps test ideas and build authority, and creates an asset that can be resold.

When selecting a topic for your workshop, make sure it's specific, aligned with purchasing triggers (like making money, saving money, saving time, happiness, pain relief, or social status), and resonates with your audience.

Essential Tech Tools for a Successful Workshop To host a successful workshop, you'll need three essential tech tools: Zoom for hosting, MiloTreeCart for payment processing, and an email service provider for communication with attendees. Don't shy away from promoting your workshop through various channels, including email, social media, and personal outreach.

As for the structure of the workshop, I recommend a one-hour session with an introduction, 3 main teaching points, and 15 minutes at the end for questions.

Pricing Your Workshop: A Balancing Act Pricing workshops can be tricky as it depends on the niche and requires trial and error. Experiment with different pricing strategies, such as offering early bird prices and using coupon codes or discounts.

Always consider the value participants will receive from attending the workshop. For instance, if your workshop teaches people how to save money and they could potentially save $100, price the workshop at $40, allowing participants to net $60 in savings.

Real-Life Success Stories Hosting a paid workshop has become simpler with tools like Zoom, MiloTreeCart, ChatGPT, and email services.

Let me share some real-life examples of successful workshops. A wreath-making workshop generated $1,800, gluten-free sourdough bread workshops earned close to $500 each, and a social media workshop made $1,100 by optimizing Instagram bios.

These examples are simple and achievable, encouraging you to let go of perfectionism and embrace "B-minus work" that is both above average and doable.

A Limited-Time Offer You Can't Miss Currently, MiloTreeCart is being sold for a limited-time lifetime deal of $349, which has allowed workshop hosts to make additional money. I assure you that future features will be grandfathered in for those who purchase now, but the pricing model will eventually transition to a subscription-based model. So, grab this opportunity while it lasts!

Hosting paid workshops is a fantastic way to connect with your audience, share your knowledge, and generate income. With the right tools and strategies, anyone can do it. So, why not give it a try?

Other related Blogger Genius Podcast episodes you’ll enjoy: * Hosting Paid Workshops to Increase Your Income with Ashley Greenwood * How Will AI Impact Blogging, Traffic, and Ad Revenue with John Clyman * Writing an Ebook is Easier than You Think: Step-by-Step Guide - Solo Episode with Jillian Leslie

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In this week's episode of The Blogger Genius Podcast, I'm interviewing Michelle Marks, a business coach who specializes in helping women run businesses from home.

We talk about how easy it is to come up with a digital product idea and I challenge her to come up with one during the interview in real time.

The Power of MiloTreeCart Before diving into the conversation with Michelle, I introduce share how selling digital products is a breeze with MiloTreeCart. This tool offers features like fill-in-the-blank sales pages, check out pages, upsells, and amazing support.

Currently we have a limited-time offer where you can purchase MiloTreeCart for a lifetime deal of $349 or in three easy installments, with a 30-day money-back guarantee.

As a bonus, I'm offering a one-hour free coaching call for those who purchase before the end of August.

Michelle Marks: From Freelancer to Business Coach Michelle shares her entrepreneurial journey, which began with freelance gigs in writing and photography. She later started a graphic design business and, after having kids, found a passion for working with women who run businesses from home.

She now specializes in helping them create and sell scalable digital products.

Understanding Digital Products We discuss the definition of digital products, which Michelle describes as anything that can be sold as a file.

We also touch on the blurred lines between coaching and digital products, with coaching being a service but also a form of digital product. We agree that memberships are considered digital products because they are infinitely scalable

Creating Unique Digital Products Michelle explains that even if there are already many products out there, someone can bring their own style, perspective, and lessons learned to create a product that reaches people on a unique level.

She suggests that a blogger should consider her target audience's goals, problems, and desires when deciding what kind of product to create.

Selling Digital Products and Finding Initial Customers Michelle says that an ebook could be a great option for bloggers who excel in written content, as it provides a shortcut for readers to learn and take action.

Understanding the Customer's Journey Michelle emphasizes the importance of understanding the next stage in a customer's journey. She uses the example of someone who wants to expand their plant collection but has doubts about their ability to keep the new plants thriving.

To address this, she suggests creating a list of easy-to-care-for plants that the person can purchase. This way, they can continue to expand their plant collection with confidence.

Exploring Other Possibilities We also explore other possibilities within the plant niche, such as selling the health benefits of being a plant owner or offering workshops on creating personalized pots.

Michelle encourages thinking outside the box and brainstorming different ideas to cater to various personas within the target audience.

Dealing with Products That May Not Sell Well Michelle acknowledges that dealing with products that may not sell well can be challenging and may trigger feelings of rejection. However, she advises reframing these experiences as learning opportunities.

The Importance of Community and Mindset Michelle shares her belief that having a supportive community is vital for success, as it provides validation, help, and feedback. I agree, stating that building a business can be lonely without people who understand and support your goals.

Connect with Michelle Marks Michelle invites listeners to connect with her on Instagram and join her Facebook group, "Growing Your Business with Digital Products." She describes the group as a place where digital product creators can find support, training, and resources from someone who has made mistakes and experienced both successful and unsuccessful product launches.

Wrapping Up If listeners want to reach out to me to discuss their digital product ideas and offered to provide guidance and motivation please sign up for a quick Zoom session at milotree.com/meet.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Michelle Marks * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie * Writing an Ebook is Easier than You Think: Step-by-Step Guide - Solo Episode with Jillian Leslie * Get Paid What You’re Worth and Grow a 6-Figure Biz with Kathleen Celmins

Imagine a World Where You Could Sell Digital Products in 10 Minutes… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

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In today's episode, I delved into a topic that many people find uncomfortable - selling your own products and services.

The Fear of Selling Firstly, let's address the elephant in the room - the fear and anxiety that often accompany the selling process. It's not uncommon to feel this way, but it's crucial to understand that selling is not a reflection of your self-worth. Instead, it's an opportunity to learn, grow, and provide value to others.

Many people fear selling because they worry about being pushy or coming across as salesy. They may fear rejection or feel uncomfortable with the idea of promoting themselves or their products. These fears can hold them back from reaching their full potential and achieving their business goals.

However, it's important to remember that selling is an essential part of running a successful business. Without sales, it's challenging to generate revenue and sustain your business in the long term. So, instead of letting fear hold you back, it's time to embrace the selling process and discover effective strategies that can make it easier and more rewarding.

Five Strategies to Make Selling Easier In the podcast, I shared five strategies that can make selling less daunting and more effective.

  1. Believe in the Value of Your Product or Service: The first step to making selling easier is to truly believe in the value of what you're offering. Take the time to understand the unique benefits and solutions your product or service provides to your customers. When you genuinely believe in the value you offer, it becomes easier to communicate that value to others and overcome any doubts or fears you may have.
  2. Know Your Audience: Understanding your target audience is crucial for effective selling. Take the time to research and identify who your ideal customers are, what their needs and pain points are, and how your product or service can address those needs. By tailoring your sales approach to resonate with your audience, you can make your pitch more compelling and increase your chances of success.
  3. Practice and Refine Your Selling Skills: Selling is a skill that improves with practice. Don't be afraid to make mistakes and learn from them. Role-play sales scenarios, practice your pitch, and seek feedback from trusted friends or mentors. The more you practice, the more comfortable and confident you will become in your selling abilities.
  4. Frame Selling as a Way to Help Others: Shift your mindset and view selling as a way to solve problems and help others. Instead of focusing on making a sale, focus on understanding your customers' needs and how your product or service can genuinely benefit them. By approaching selling with a mindset of service and value, you can build trust and establish long-term relationships with your customers.
  5. Use Tools to Streamline the Process: Take advantage of tools and resources that can simplify the selling process. For example, MiloTree Cart provides a user-friendly platform that allows you to easily set up and manage your online store. With features like customizable product pages, secure payment processing, and automated order management, you can focus on selling without getting bogged down by technical complexities.

Special Offer: Coaching Call with Me To further support you in your selling journey, I'm offering a special coaching call for those who purchase MiloTreeCart. This is a limited-time offer, so don't miss out on this opportunity to discuss your business and sales strategies with me personally.

Conclusion: Embrace the Journey Selling can be uncomfortable, but it's a necessary part of running a successful business. Remember, it's not a reflection of your worth as a human, but an opportunity to learn, grow, and provide value to others. I encourage you to schedule a call with me to discuss your businesses and sales strategies. Let's embrace this journey together, and make selling a less daunting and more lucrative experience.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * Sell Anything With This Email Sequence with Kate Doster * 8 Best Tips on Selling and Why You Need This NOW! with Jillian Leslie * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde?

Imagine a World Where You Could Sell Digital Products in 10 Minutes… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

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Today, I'm thrilled to share some this podcast episode rebroadcast with my friend and Pinterest expert, Kate Ahl.

We discussed the evolving landscape of Pinterest, its impact on bloggers and entrepreneurs, and how to leverage it effectively for your business.

My Journey as a Blogger and Entrepreneur Before we dive into the details of our discussion, let me share a bit about my journey. My husband and I started Catch My Party in 2009, and later developed the MiloTree pop-up app.

Recently, we launched MiloTree Cart, a platform designed to help bloggers sell digital products. We also have a digital product personality quiz on our website to guide people on where to start with digital products.

Pinterest: A Changing Landscape In our conversation, Kate and I delved into the recent changes on Pinterest. The platform experienced a surge in users during the pandemic, but as the world started to open up again, there was a decline.

To keep users engaged and attract e-commerce sellers, Pinterest introduced Idea Pins and the Verified Merchant Program. They also recognized that Pinterest is a great platform for informing future purchases.

Pinterest vs. Instagram: A Unique Position Pinterest has carved out a unique position in the social media ecosystem. Unlike Instagram, which is more like a bar, Pinterest is more like a library.

Pinterest aims to keep users on the platform longer to attract big brands for advertising. However, they also acknowledge that 97% of searches on Pinterest are unbranded.

The Impact of Removing the Creator Fund We also discussed the removal of the Creator Fund, where Pinterest would pay creators for content, and its impact on creators today. Kate believes that this move is a net positive for creators in the long term.

She explained that the program had frustrations for some creators, such as limited participation and the distraction of creating content for Pinterest instead of their own websites.

Pinterest's Shift Towards Ecommerce Kate sees Pinterest shifting towards ecommerce and partnering with platforms like Shopify and WooCommerce, indicating a focus on smaller sellers.

This shift towards retail and ecommerce raises questions about how it will affect bloggers, DIY bloggers, and party bloggers. However, Kate suggests that Pinterest is becoming more friendly towards both digital and physical products, allowing self-hosted sellers to upload their products and update listings easily.

Building Your Own Online Presence Kate and I emphasized the importance of building your own online presence and not relying solely on social media platforms like Instagram. Your main content should be on your own website, with platforms like Pinterest used to bring people into your ecosystem.

The Future of Social Media Platforms Looking ahead, I shared my thoughts on the future of social media platforms, as they are constantly changing. I advised creators to build their businesses on their own platforms and create products that they can sell and own the customer relationship.

Conclusion Despite the various changes and struggles Pinterest has gone through, I am optimistic about its future. I see it as a slower-moving platform with potential for business growth. I encourage you to explore the possibilities of creating digital products to take control of your businesses. Remember, patience is key when it comes to seeing significant results from platforms like Pinterest.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Simple Pin Media * Simple Pin Podcast * Kate Ahl * Content Inc. * Tailwind * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Some links may be affiliate links. I might make a small fee if you purchase at no cost to you.

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Click for the complete transcript. Other related Blogger Genius Podcast episodes you’ll enjoy: * What is This Pinterest Secret That Drives Free Traffic with Laura Rike * Pinterest Still Drives Traffic if You Know These Things with Amy Ford * My Best Tips for Growing a Six or Seven Figure Business Fast with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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In this episode of The Blogger Genius Podcast, I welcome back social media expert, Lauren Litt, to discuss Threads, a social media platform connected to Instagram but operating as a separate app, and whether it's worth your time.

Threads has been creating quite a buzz in the social media world. Lauren, who is bullish on its potential, believes that engagement is key to leveraging this platform. She encourages those who haven't yet explored Threads to do so, despite concerns about a drop in engagement. As she rightly points out, the platform is still in its infancy, and users are figuring out how to use it effectively.

We explore the potential of Threads for creating meaningful connections and engagement as a business owner, blogger, content creator, or influencer. Lauren shares examples of how people are effectively using Threads, emphasizing the importance of providing value and building a community.

We also discuss the concept of "push" versus "pull" marketing and how Threads shouldn't be used for the hard sell. Lauren shares her three-step engagement strategy for Threads and highlights the importance of being authentic and connecting with real people. We conclude by encouraging listeners to embrace serendipity and put themselves out there to attract new opportunities.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Lil Shameless Plug * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * Crush Social Media Anxiety and Build a Thriving Online Presence with Lauren Litt * How to Build a Successful Influencer Brand with KariAnne Wood * Get Paid What You’re Worth and Grow a 6-Figure Biz with Kathleen Celmins

Imagine a World Where You Could Sell Digital Products in 10 Minutes… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Today on the show, I'm excited to share some insights from a recent episode where I had the pleasure of speaking with Marley Braunlich, a rising food blogger from Baked Abundance.

In this podcast episode, I provide updates on my own ventures and shares insights from a recent conversation with a successful food blogger.

Marley and I discuss topics such as SEO, using AI tools, and Instagram strategies for growing a following.

We also touch on competitor research, video content, website optimization, branding, social media, and monetization.

Marley emphasizes the importance of building an email list and converting social media followers into email subscribers. I encourages listeners to start selling their expertise and offers through MiloTreeCart, the easiest to use tool to sell digital downloads.

Why You’ll Love This Episode: * Learn newest tips in SEO for food bloggers * Find out how to use AI tools and strategies to create content faster * Discover Instagram strategies for growing a following * Figure out how to choose high volume keyword phrases for the title tag * Know how to leverage competitor research and AI tools for keyword research

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Baked Abundance * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * What’s Next for Food Bloggers? Trends to Watch in 2023 with Megan Porta * How Will AI Impact Blogging, Traffic, and Ad Revenue with John Clyman * WHow to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh

Imagine a World Where You Could Be Selling Digital Products in 10 Minutes… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

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I am thrilled to introduce you to social media coach, Lauren Litt.

Together, we explore the secrets to crushing social media anxiety so you can show up authentically and effectively on social media and build a thriving online presence.

We emphasize the power of personal connection and the importance of tailoring experiences for your audience. We also discuss the need to focus on business goals rather than getting caught up in vanity metrics.

And the best part is you don't have to show up all the time.

During our conversation, we touch on creating a doable, relaxed content plan, and the significance of email marketing.

We also delve into the benefits of using MiloTreeCart to sell products, highlighting its user-friendly features and seamless integration.

As a special treat for our listeners, I encourage you to take advantage of our limited-time lifetime deal for MiloTreeCart. This is an opportunity you won't want to miss!

Don't miss this interview, where we uncover the down-to-earth social media strategies you need to help you succeed in the digital world.

Why You’ll Love This Episode: * Practical social media strategies: Gain actionable tips on using social media platforms effectively to reach your target audience and grow your online presence. * Consistency for success: Discover the power of consistent posting without the pressure to be always active, leading to better engagement and results. * Authenticity and real connections: Learn how being genuine and having meaningful conversations can have a greater impact on your business than just focusing on follower count. * Tailored experiences for success: Understand the importance of tailoring your content and marketing approaches to different audiences, creating valuable experiences that resonate. * Manageable content planning: Receive practical advice on creating a doable content plan, starting small and gradually expanding your social media presence while avoiding overwhelm.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Lil Shameless Plug * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * The Perfection of B- Work and How to Get Stuff Done Solo Episode with Jillian Leslie * How Will AI Impact Blogging, Traffic, and Ad Revenue with John Clyman * Writing an Ebook is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie

Imagine a World Where You Could Be Selling Digital Products in 10 Minutes… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Join me today for a solo episode rebroadcast where I delve into the world of bloggers and their journey in creating and selling digital products.

It's time to unlock the secrets to monetizing effortlessly in 2023, utilizing amazing tools such as Canva, Zoom, and ChatGPT.

However, let's not overlook the potential stumbling blocks along the way.

In this episode, I not only unveil the top 10 digital product mistakes that bloggers commonly make but also provide you with invaluable insights on what you should do instead to achieve success! Don't miss out on this opportunity to skyrocket your digital product game. Tune in now.

Why You'll Love This Episode: * Discover the blueprint for building an extraordinary digital product empire * Avoid the 10 common mistakes that hinder your path to success * Unlock 6 invaluable tips to effortlessly pave your way to unlocking a new income stream * Unveil the powerful potential of selling digital products and services to enhance your income and transform your life!

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * The Perfection of B- Work and How to Get Stuff Done Solo Episode with Jillian Leslie * How Will AI Impact Blogging, Traffic, and Ad Revenue with John Clyman * Writing an Ebook is Easier than You Think: Step-by-Step Guide - Solo Episode with Jillian Leslie

Imagine a World Where You Could Be Selling Digital Products in 10 Minutes… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

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Feel overwhelmed by the myths and misconceptions surrounding online business and blogging?

If you're dreaming of building a successful online business, I'm disussing the 13 superpower traits that are essential for success.

I emphasize the importance of embracing discomfort, messiness, and failure.

As an entrepreneur, I share my personal experiences and challenges.

Don't miss out on this episode, and be sure to check out MiloTreeCart, a tool designed to help creators sell digital products and grow their businesses. Join me on the Blogger Genius podcast and let's build successful online businesses together!

Show Notes: * MiloTreeCart * How to Write an Ebook Using ChatGPT Ebook * Catch My Party * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast Episodes You’ll Like: * Starting a Paid Membership is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie * Writing an Ebook is Easier than You Think: Step-by-Step Guide - Solo Episode with Jillian Leslie * How Will AI Impact Blogging, Traffic, and Ad Revenue with John Clyman

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this episode of The Blogger Genius Podcast, I'm interviewing digital product expert Molly Keyser, who helps people create passive income with digital products.

We talk about her journey from dropping out of college to starting her photography business and ultimately creating successful digital products. Molly emphasizes the importance of solving problems for customers and building a real revenue stream from digital products.

During our conversation, Molly shares her experience of starting with low-priced digital products and how they helped her gain confidence and learn about product-market fit. She also talks about the success of her $59 ebook, which went on to sell over half a million dollars with no ad spend.

As someone who has created digital products, I found her insights on pricing and marketing strategies to be incredibly valuable.

Molly also shares her approach to creating and selling digital courses, emphasizing the importance of solving problems for customers and building a loyal following.

I know that may of Molly's insights will be valuable to anyone looking to create successful digital products and move their business forward!

Show Notes: * MiloTreeCart * How to Write an Ebook Using ChatGPT Ebook * Molly Keyser * Catch My Party * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast Episodes You’ll Like: * Writing an Ebook is Easier than You Think: Step-by-Step Guide - Solo Episode with Jillian Leslie * Starting a Paid Membership is Easier than You Think: Step-by-Step Guide - Solo Episode with Jillian Leslie * Get Paid What You’re Worth and Grow a 6-Figure Biz with Kathleen Celmins

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, mini course or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect digital product payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a creator who wants to sell, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales, done-for-you marketing materials, a team who wants to roll up their sleeves to help. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this episode, I had the pleasure of interviewing KariAnne Wood, the creator of Thistlewood Farms, a creative lifestyle blog.

We talked about her inspiring weight loss journey and how she became a successful fashion influencer. We also delved into the world of affiliate marketing and selling digital products.

KariAnne shared some valuable insights on how to promote products that you genuinely love and trust, and how to leverage social media to maximize your affiliate marketing efforts.

We also talked about the amazing benefits of MiloTree and MiloTreeCart - two of my businesses - for bloggers and influencers who want to grow their email lists and sell digital products.

The key takeaway from this episode is that building a personal connection with your audience is crucial to growing an authentic and successful business.

So, whether you're a blogger, influencer, or entrepreneur, make sure to prioritize your audience and find ways to serve them in a genuine and meaningful way.

Show Notes: * MiloTreeCart * How to Write an Ebook Using ChatGPT Ebook * Thistlewood Farms * Catch My Party * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast Episodes You’ll Like: * How to Work With Brands from a Blogging Expert with KariAnne Wood * How Starting a Blog Can Lead to Multiple Book Deals With KariAnne Wood * The Wild West of AI in Affiliate Marketing with Jeannine Crooks

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, mini course or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect digital product payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a creator who wants to sell, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales, done-for-you marketing materials, a team who wants to roll up their sleeves to help. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this episode, I had the pleasure of interviewing John Clyman, the Executive VP of Engineering at Raptive (formerly known as AdThrive).

We had a fascinating conversation about the impact of AI on blogging, traffic, and ad revenue.

We delved into the potential benefits and risks of AI, and how it can help bloggers create better content and reach a wider audience. However, we also discussed the importance of building trust with readers and diversifying revenue streams beyond ads.

As bloggers, it's crucial to stay informed and adaptable in the face of technological changes, while also staying true to our brands and expertise.

Overall, this episode provides valuable insights for anyone interested in the future of online content creation. So, tune in and join me for an enlightening conversation!

Show Notes: * MiloTreeCart * How to Write an Ebook Using ChatGPT Ebook * Raptive * Catch My Party * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast Episodes You’ll Like: * Starting a Paid Membership is Easier than You Think: Step-by-Step Guide – Solo Episode with Jillian Leslie * The Wild West of AI in Affiliate Marketing with Jeannine Crooks * AI-Driven Content and the Future of SEO with Steve Wiideman

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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Welcome to the latest episode of The Blogger Genius Podcast! I'm your host, Jillian Leslie, and today I'm going to be talking about the amazing benefits of creating and selling ebooks using ChatGPT.

If you're looking to create an ebook, I've got you covered. In this episode, I'll be providing you with a roadmap for creating an ebook that will help you solve a problem for your audience in a few hours.

We'll cover everything from outlining and writing the content with AI, to choosing a platform to sell it on like MiloTreeCart, creating a sales page, and promoting and selling it.

I'll also be sharing some tips on how to use upsells and order bumps to increase sales, partnering with other businesses or influencers in your niche, and reframing "selling as service."

As a creator, it's important to not let perfectionism hold you back from releasing your ebook. This is the first step to building your digital product empire!

So, if you're ready to take your business to the next level, tune in to this episode and let's get started!

Show Notes: * MiloTreeCart * How to Write an Ebook Using ChatGPT Ebook * Catch My Party * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast Episodes You’ll Like: * Starting a Paid Membership is Easier than You Think: Step-by-Step Guide - Solo Episode with Jillian Leslie * How to Write an Ebook at Lightning Speed with ChatGPT: solo episode with Jillian Leslie * AI-Driven Content and the Future of SEO with Steve Wiideman

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this solo episode of The Blogger Genius Podcast, I share how to start an easy paid membership for your online business.

I discuss the benefits of having a paid membership, how to set one up, and the necessary tech you need.

I emphasize that you do not have to be an "expert" to start a paid membership, and suggest using platforms that people are already familiar with, like Facebook or Instagram.

I also share how MiloTreeCart, our digital product payment tool, can handle the recurring payments and backend of your business.

I encourage anyone who hopes to start a membership, but feels overwhelmed, to get in touch with me and I'll be happy to help step you through it.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast Episodes You’ll Like: * Monetize Your Passion Through a Successful Membership with Summer Hammons * How to Write an Ebook at Lightning Speed with ChatGPT: solo episode with Jillian Leslie * The Blogging Battle: Authenticity vs. Automation solo episode with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this episode of The Blogger Genius Podcast, I'm interviewing Kathleen Celmins coach and creator of The Well Paid Expert, about how to get paid what you're worth and grow a 6-figure business by selling high-ticket digital products and services.

We discuss the importance of diversifying your income streams and leaning into your expertise to future-proof businesses.

Kathleen explains the process of creating a digital product empire, starting with a low-ticket item and moving up to a high-ticket offer.

We also discuss the importance of empowering women to take up space and make more money, and the process of transitioning from selling a $27 ebook to building a six-figure business.

We emphasize the importance of creating a customer journey that aligns with the way people want to consume content and what they need the most to solve their problems.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Kathleen Celmins * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Write an Ebook at Lightning Speed with ChatGPT: solo episode with Jillian Leslie * The Blogging Battle: Authenticity vs. Automation solo episode with Jillian Leslie * AI-Driven Content and the Future of SEO with Steve Wiideman

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this episode of the Blogger Genius podcast, I interview Jeannine Crooks, an affiliate marketing expert from Awin. This is Jeannine's third appearance on the show.

We discuss the impact of AI on blogging, the importance of being an expert in your niche, and easy-to-implement strategies for promoting affiliate products.

Jeannine emphasizes the importance of personal experiences in content and building trust with your audience.

We also discuss the effectiveness of shopping comparison sites and the ever-changing landscape of affiliate marketing and blogging.

My piece of advice: lean into affiliate marketing and digital products as your best way to compete today against the AI chat bots!

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Jeannine Crooks * Awin * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Make Easy Affiliate Money Now with Jeannine Crooks * How to Up Your Affiliate Sales Right Now with Jeannine Crooks * The Easy Way to Do Affiliate Marketing in 2023 with Matt McWilliams

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect payment tool for creators who hate technology.

No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this episode of the Blogger Genius Podcast, my guest this week is online entrepreneur, Destini Copp. We delve into the world of entrepreneurship and digital products.

Destini has started three different businesses, including one that helps people create and sell online courses.

In the episode shares her journey and insights with me.

We discuss the challenges of selling digital products and the importance of figuring out your offer.

One of the key topics we discuss is virtual summits, which can be a powerful tool for cross-promotion and reaching a wider audience.

Destini and I also talk about the benefits of collaborating with other entrepreneurs and how it can help you grow your business.

Finally, we talk about the ups and downs of building online businesses. Destini shares a recent challenge she faced trying to launch an AI writer app and the disappointment she experienced.

Overall, this episode is packed with valuable insights and advice for anyone looking to start or grow their own business in this fast-changing digital space.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Destini Copp * HobbyScool * Summit in a Box * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Write an Ebook at Lightning Speed with ChatGPT: solo episode with Jillian Leslie * The Top Secret Way to Create Digital Products with Cait Blakley * How to Avoid These 10 Digital Product Mistakes: solo episode with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, sign up for MiloTreeCart.

MiloTreeCart is the perfect payment tool for creators who hate technology.

Jillian Leslie, MIlotreecart Founder No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

Start your 7-day free trial now!

Find out more about MiloTreeCart here!

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In this episode of the Blogger Genius Podcast, host Jillian Leslie, interviews Summer Hammons, the founder of Hammons Nest, a crafting blog, on how she started her successful membership.

Summer shares her journey of starting as an activities and marketing director at an assisted living facility, opening a brick-and-mortar store, and transitioning to an online business.

Summer discusses the importance of human connection and how her membership provides a special place for people with the common interest of crafting.

Summer reached out to Jillian before starting her membership and decided to use MiloTreeCart to manage her members and recurring payments. Summer recommends it for people wanting to sell digital products, especially memberships, because it's so easy.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Summer Hammons * Get My Ebook: The Beginner’s Guide to Making Money with Ebooks Using ChatGPT * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * Start a Membership and Quit Your 9-5 with Amanda DiNovo * How to Build a Seven-Figure Membership with Tamara Bennett * The Truth About Courses Vs. Memberships with Alisa Meredith

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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In this episode of the Blogger Genius Podcast, Jillian Leslie interviews Steve Wiideman about the impact of AI, especially for bloggers and content creators who rely on SEO for traffic.

They discuss the use of large language models like Chat GPT and BARD, and how they can affect search rankings and content creation.

They also talk about the potential benefits and drawbacks of AI and its impact on businesses and individuals.

Additionally, Jillian shares her observations and fears about AI and how it is changing the world. They emphasize the importance of authenticity and brand voice in content creation, which can outperform automatically generated content.

Steve also shares his experience using different AI tools and advises businesses to try out different tools to find the one that aligns best with their brand and values.

They conclude that AI can do a lot of heavy lifting, but it's essential to maintain authenticity and human touch in content creation.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Steve Wiideman * Get My Ebook: The Beginner’s Guide to Making Money with Ebooks Using ChatGPT * Become a Blogger Genius Facebook Group * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

ther Blogger Genius Podcast Episodes You’ll Like: * The Blogging Battle: Authenticity vs. Automation solo episode with Jillian Leslie * How to Avoid These 10 Digital Product Mistakes with Jillian Leslie * How to Write an Ebook at Lightning Speed with ChatGPT: solo episode with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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In this solo episode, I discusses the impact of AI on businesses, particularly bloggers, and how to adapt to the changing landscape.

I emphasize the importance of "realness" in the age of AI and advise bloggers to focus on micro-niches and building a closer relationship with their audience.

I share what the the top three most lucrative digital products are for bloggers and creators: memberships, coaching, and live paid workshops.

In the world of AI, the job of the creator now is to stand out as an authentic authority. My recommendation is to start adding an element of live or real to your products to show up for your audience in a new way.

Listen to the episode to hear all my tips, including my best AI prompts.

Show Notes: * MiloTreeCart * Catch My Party * Become a Blogger Genius Facebook Group * MiloTree Pop-Up App * Get My Ebook: The Beginner’s Guide to Making Money with Ebooks Using ChatGPT * Join My Blogger Genius Email List * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Avoid These 10 Digital Product Mistakes with Jillian Leslie * How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh * Start a Membership and Quit Your 9-5 with Amanda DiNovo

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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In this episode of the Blogger Genius podcast, I interview Elizabeth Stapleton, a lawyer and blogger who helps bloggers stay compliant with the legal issues of running an online business.

We discuss the trends we have observed in the blogging world, including the shift towards AI-generated content and the importance of real content and authenticity.

We also discuss the importance of email marketing and growing an email list, selling products directly to your audience, as well as the legal aspects of running a blog, such as GDPR compliance and trademark protection.

Elizabeth offers legal templates on her website to help bloggers navigate these issues. I also talk about MiloTreeCart, designed for non-techies to take their digital product sales to the next level.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Elizabeth Stapleton * Blogger Breakthrough Summit * Get My Ebook: The Beginner’s Guide to Making Money with Ebooks Using ChatGPT * Book a Call with Me * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Avoid These 10 Digital Product Mistakes with Jillian Leslie * How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh * Start a Membership and Quit Your 9-5 with Amanda DiNovo

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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If you've dreamed of making passive income by selling an ebook, but haven't had the time, or known exactly what to write about, this episode is for you!

In my newest podcast episode, I show you how to use ChatGPT to come up with an ebook idea people will buy and write the whole thing at lightning speed.

And the best part? I've done it myself, and in this episode, I share my experience and my step-by-step process with you. So, get ready to see how with AI, there's no excuse not to this now and start serving your audience and growing your income!

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Get My Ebook: The Beginner's Guide to Making Money with Ebooks Using ChatGPT * Book a Call with Me * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Intro 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11 Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm so happy you are here. I am Jillian Leslie, your host, I started my online entrepreneurial journey in 2009, when my husband and I built our first website, catchmyparty.com.

Jillian Leslie 0:29 And we've grown it into the largest party ideas site on the web, if you need party ideas, free printables, inspiration head over there.

Jillian Leslie 0:38 Then in 2016, David and I built our MiloTree pop-up app that so many of you use to grow your social media followers on TikTok and Instagram, YouTube, Facebook, Pinterest, and your email list. And again, super optimized, super easy to use. That's really RMO.

Jillian Leslie 1:00 And last year, we rolled out MiloTreeCart, which is the easiest way for you bloggers and creators to sell digital products to your audiences. Again, we built it for non-techies.

How to Write an Ebook using ChatGPT Jillian Leslie 1:13 And I'm excited to do this solo episode today about an exercise my Head of Marketing, Clarita, and I decided to challenge ourselves with. We said, hey, there is this explosion happening called ChatGPT. If you have not played around with it, I highly recommend you pause this episode right now and sign up for an account. It ias amazing.

Jillian Leslie 1:38 We challenged ourselves to write an ebook using ChatGPT on how to write an ebook using ChatGPT. I know crazy meta, but it was the perfect exercise to get us creating with ChatGPT as our partner because I sit here telling all of you, "Hey, start selling products to your audience start with an ebook. And yet that is difficult.

Jillian Leslie 2:10 How do you come up with the idea? How do you write it, this is going to take hours and hours. But I want to let you know that we were able to go start to finish with a 20-page ebook in about three hours. And at the beginning, we knew nothing. So, I want to give you some insights into what it was like for us.

Using ChatGPT Effectively Is About Understanding Prompts Jillian Leslie 2:32 When you think about ChatGPT, think about it this way. It is like an incredibly well skilled intern. And it doesn't think, it does. So, therefore it is all about the prompting to get ChatGPT to "do the tasks you ask it." And I didn't understand this at the beginning.

Jillian Leslie 2:59 I would say like, "Hey, write me an ebook on how to write an ebook using ChatGPT." And I got a bunch of garbage. Therefore, I said, I need to step back and learn how to prompt it to be more useful.

Jillian Leslie 3:16 What I have learned is, in the beginning, when you are sitting down to do a project, like writing your first ebook, you need to let it know who you are, what your objective is, and what format you want this to happen and where you want ChatGPT to structure its content around.

Jillian Leslie 3:42 We knew what our topic was. And a lot of times that can be more difficult. But here's what I recommend you do as you're starting to think about creating your first ebook. First, tell ChatGPT who you are and what you're an expert in.

Jillian Leslie 4:00 And after each prompt, you're feeding it information at the beginning before you are asking it to spit back stuff that you can use. After each time I prompt it I always write, "Do you understand?" And then it will come back at me and say, "Yes, here's what you're saying."

Jillian Leslie 4:21 Most of the time it's right, but sometimes it's not right and I clarify what it is hearing me said. I might say, "Hey, I'm a food blogger. Here is my niche. This is who my audience is. My goal is to write an ebook. And right now, I need topics for this ebook that will sell." Then I say, "Do you understand?" And it will spit back information.

Jillian Leslie 4:52 So, we prompted it with, "Hey, we're going to write an ebook using ChatGPT on how to help others write their ebooks using ChatGPT. Do you understand?" Again, I knew my topic. But let's say you know, I sit here on my podcast going, you got to solve problems for your audience, and you want to make it not just a nice to have, but a must have.

How to Use ChatGPT to Come Up with Your Ebook Topic Jillian Leslie 5:19 And I talk about these six purchasing buckets, if you can sell a product that makes somebody money, save somebody money, save somebody time, move somebody toward happiness, move somebody away from pain, or raises someone's social status, people will typically buy. This is how you move from nice to have to must have.

Jillian Leslie 5:43 So, what I would do, if I were trying to come up with an idea for a product, I would prompt ChatGPT. And say, "I'm looking for ideas based on my niche of an ebook I could write, and I want it to fall into one of these six categories," listing those categories, saying, do you understand? And it will say yes, I do.

Jillian Leslie 6:09 And it might even start to give you ideas, then I might say, give me 20 digital product ebook ideas, I could write, using this information that I've already given it and see what I get. And the goal is to continue to refine what it is spitting back at you to go wait a second, maybe they're all for people who want to make money or something.

Jillian Leslie 6:38 And that's not exactly what you're thinking about you don't like these ideas, your job is to continually give feedback back to ChatGPT. And say things like, no, I don't want ideas about this. I want ideas about X and maybe even give it an example. And then say, do you understand?

Now Get ChatGPT to Outline Your Ebook Jillian Leslie 7:00 So, think of it as the best brainstorming partner ever. Then you look at these ideas, and you go, Ooh, I really like this one idea. Great. Now you're going to say, take this idea, and give me an outline for an ebook. And watch what it spits out.

Jillian Leslie 7:24 And again, you might have to go back multiple times and say, I want to gear it toward men or gear it toward women, write me another outline. And lo and behold, it will and after each one go, "Do you understand?"

Jillian Leslie 7:39 This is what we did. We talked about who the audience is, who the target audience is, and said, "Write us an outline of topics for how to write an ebook, using ChatGPT." And boom, we got a really good outline.

Tell ChatGPT What Tone to Use and How to Write It Jillian Leslie 8:01 And then the next thing is, you want to prompt it. And this is something that I've just really started to do as I am digging into ChatGPT is tell it what tone, tell it what audience so you could say things like in a friendly and professional tone, write this ebook and you might do multiple categories like this.

Jillian Leslie 8:25 This for an eighth grader, which is typically where I try to target people, here are some adjectives that you could put into ChatGPT and say write it in an "authoritative tone," or an "urgent and persuasive tone," or a "casual and conversational tone." Or you might say, "Make it humorous."

Jillian Leslie 8:48 And after each time you are prompting it, write, "Do you understand?" Then you could ask it to do this task and see what you get and fine tune it from there. That has been incredibly helpful for me, as I'm working with ChatGPT. It's like you need to set up the parameters and the goal.

Jillian Leslie 9:10 Now one thing for your ebook, in any ebook that you are writing, and you probably want to prompt ChatGPT with this as well. Your ebook, remember needs to solve a problem for your people. And again, one of these problems that fits into one of these six buckets.

Ask ChatGPT for Action Steps to Solve the Problem for Your Customers Jillian Leslie 9:31 And the goal is to ask ChatGPT to make sure it's giving you action steps for your book so that you're not just talking in generalities. You're talking in specifics. Your audience your customer wants to get from point A to point B and the more direct you can get them to their destination, the more success you will have.

Jillian Leslie 9:59 You don't want to have a lot of fluff, you want it to be action oriented. So, tell that to ChatGPT. In our ebook, we have, do this, and then do this and then do this. And here's how to write an ebook.

Jillian Leslie 10:17 And as I said, it only took us a couple hours start to finish plus, we as part of MiloTreeCart, offer a Canva template where you can then just copy and paste your ebook into this template, and boom, you've got a professional looking ebook.

Ask ChatGPT to Flesh Out the Items in Your Outline Jillian Leslie 10:33 Are you done with ChatGPT at this point? No, because remember, you've got ideas for outline steps. And again, go back and make sure that these are actionable steps. But then take each step, this is what we did, we took each step and we said, write, in more detailed explanation of this.

Jillian Leslie 10:57 And we took the piece from the outline, put it into ChatGPT, and had it spew out information for us. So, we're working in a Google Doc, at the same time, we're using ChatGPT as our assistant, it was not just a copy paste.

Jillian Leslie 11:13 What we did was we then ended up with a rough draft, going through these topics, and then seeing how ChatGPT spelled them out for us. And then this is where it becomes this partnership. It was about us going through and massaging the information, making sure that it made sense for our audience.

Make the Text Your Own Jillian Leslie 11:35 Again, you are a big component in the writing of your ebook, it suggests that you get this enormous leg up. And it helps structure your thinking, it helps give you ideas that you would never have thought of. And it's like riding on steroids.

Now Set Up Your Ebook in MiloTreeCart Jillian Leslie 11:54 Let me continue my story here is how I set my ebook up to sell it. I went to my MiloTreeCart dashboard, and I clicked the button digital download, because that's what I was going to be selling. I added the name of our ebook, which is called, The Beginner's Guide to Making Money with Ebooks Using ChatGPT.

Jillian Leslie 12:16 And by the way, guess what I use to come up with that title, I prompted ChatGPT and said, "Give me 10 titles for this ebook about writing ebooks." And that was the one that I liked the best. I put a price of $27 pressed save, I uploaded the PDF into my MiloTreeCart dashboard, and boom, I'm ready to start selling.

Jillian Leslie 12:47 One of the great things about MiloTreeCart In addition to handling all the payments and the backend stuff is when my customer purchases my ebook MiloTreeCart handles the delivery of that ebook, so I don't have to do anything, they automatically email a link to the PDF to my customer, they also offer it on their thank you page.

Jillian Leslie 13:09 It doesn't matter what kind of file size you have on MiloTreeCart, what kind of file type, you get unlimited products to sell. And it's all handled without me having to touch it. Also, MiloTreeCart gives me free unlimited fill in the blank sales pages that I can get up in less than 10 minutes, so I don't have to worry about the design.

Jillian Leslie 13:35 I've got prompts in terms of what to write. And all of a sudden, I've got a great looking sales page that looks fantastic on mobile, where I can go out and start selling.

Digital Products You Can Sell with MiloTreeCart Jillian Leslie 13:46 And plus, one of the other benefits with MiloTreeCart is you can sell memberships, you can sell subscriptions, you can sell coaching, you can get just regular payment links, anything that you would sell digitally, you can do with MiloTreeCart and there's no learning curve.

Jillian Leslie 14:05 I seriously believe that if you can get good at working with AI figuring out how to prompt it, the world will open up to you and you can start creating products and selling things with ease.

Jillian Leslie 14:21 As I mentioned, I am selling my ebook however, because you are listening to this episode if you want to get it for free. I'm going to offer it for a limited amount of time and you can go to milotree.com/aiebook to grab it but otherwise it will be for sale. And honestly it was the easiest product I've ever created.

Jillian Leslie 14:46 If you are interested in creating ebooks and really any kind of digital product, I recommend you go to milotreecart.com and purchase it. Just a heads up we are going to be changing our pricing structure. So, get it now for $349 before that all changes and it becomes more expensive.

Jillian Leslie 15:09 Again, head to milotreecart.com sign up and we give you 30 days free to try it out, go write that ebook, go sell that ebook, go see how simple this is.

Jillian Leslie 15:22 I don't know, for example, how search is going to change for bloggers and for ad income, I recommend you turn on other income streams so that you can find new ways to monetize, new ways to serve your audience, and to do it in the simplest way possible.

Jillian Leslie 15:40 If you want to get on a quick call with me, I would love it I can hear about what you are creating and how I can help you just go to milotree.com/meet because I would love to meet you. Seriously. This is really exciting times I recommend you get out in front of it, embrace it, and I will see you here again next week.

Other Blogger Genius Podcast Episodes You’ll Like: * How to Avoid These 10 Digital Product Mistakes with Jillian Leslie * The Top Secret Way to Create Digital Products with Cait Blakley * Proven Strategies for Making Money Online with Casey Botticello

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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One of the most popular ways to make money online as a blogger is by selling digital downloads like ebooks, planners, or printables.

But what are the secrets for doing this with ease? I had the pleasure of interviewing digital product coach, Cait Blakley, for the podcast. She is a successful digital product creator, teacher, and entrepreneur.

Cait has built a thriving business selling digital product templates to bloggers so they can personalize her templates for their niches, and sell them themselves. This mean no starting from scratch creating products.

Whether you're already selling digital products or just starting out, you won't want to miss these valuable insights and hacks from someone who has been there and done it successfully.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Cait Blakley * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Avoid These 10 Digital Product Mistakes with Jillian Leslie * How to Nail Your Sales Message with Melissa Harstine * How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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I promise you are not alone if you feel like your life as a mom, wife, and entrepreneur can get a little out of control.

This is why I invited Rebekah Lara on the podcast. She helps mompreneurs manage their busy lives and calm the chaos with organizational systems, goal setting, and mindset hacks.

In this episode, we talk about:

  • What it’s like when you have child who goes through a serious health crisis
  • If you can really be a busy mom and build a successful online business
  • Why you want to write down your goals and get specific
  • How to work in 12-week sprints
  • Why you always need a Plan A and a Plan B
  • How to move the needle in your business and set yourself up for success even when things feels chaotic

If you feel like you’re burning the candle at both ends as an online entrepreneur and a busy mom, this is the episode for you!

Show Notes:

  • MiloTreeCart
  • Catch My Party
  • MiloTree Pop-Up App
  • Rebekah Lara
  • Thriving Mamas Facebook Group
  • The 12-Week Year
  • Personality Quiz: What Digital Product Should I Create?
  • Join My Blogger Genius Email List
  • Become a Blogger Genius Facebook Group
  • MiloTreeCart Affiliate Program
  • All Blogger Genius Podcast Episodes

*Some links may be affiliate.

Subscribe to the Blogger Genius Podcast:

  • iTunes
  • Stitcher
  • YouTube
  • Spotify
  • Amazon Music

Other Blogger Genius Podcast Episodes You'll Like:

  • How to Avoid These 10 Digital Product Mistakes with Jillian Leslie
  • How to Nail Your Sales Message with Melissa Harstine
  • How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease…

If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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What’s happening in the world of food blogging right now? How are food bloggers making money? And where are the challenges?

I’ve got Megan Porta, food blogger at Pip & Ebby and Eat Blog Talk podcast host, on the show today to share all the trends she’s seeing.

In this episode, we talk about:

If you want to know what to expect as a food blogger in the coming months so you can stay up-to-date on major trends, don’t miss this episode.

  • What to do when you get burnt out on recipe creation
  • Why certain food bloggers are crushing it right now
  • Why the food blogging space can be competitive
  • The best food blogging mindset
  • What food bloggers are thinking about social media
  • Where are food bloggers getting traffic
  • And so much more!

If you want to know what to expect as a food blogger in the coming months so you can stay up-to-date on major trends, don’t miss this episode.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Megan Porta * Eat Blog Talk * RankIQ * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Related Podcast Episodes You Will Like: * How to Nail Your Sales Message with Melissa Harstine * Proven Strategies for Making Money Online with Casey Botticello * Best Ways to Build Your SEO Traffic in 2022 with Casey Markee

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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If you've ever considered starting a service-based business but are unsure of how to start it or how to take it to the next level, then you've come to the right place.

My guest today is Emylee Williams, the co-founder of Boss Project. Emylee is an expert in providing support and coaching to service-based businesses. She helps them grow and scale.

So, whether you're a copywriter, marketer, photographer, or any other service provider, this podcast is a must-listen.

In this episode, we talk about:

  • How to attract your first clients
  • How to set up your offer
  • How to manage your time
  • How to find the shortcuts
  • How to manage your business mindset

Even if you're not in the service-based business, the skills and strategies that Emylee shares are transferable, especially when we talk about mindset. So, stay tuned as we delve deep into the world of service-based businesses and uncover some of the secrets to their success.

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Get on a free call with me * Emylee Williams * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Nail Your Sales Message with Melissa Harstine * Proven Strategies for Making Money Online with Casey Botticello * Create an Easy Passive Income Stream With These 10 Tips with Morgan Nield

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Welcome to my newest Blogger Genius Podcast episode! Having a strong message is critical to any business's success. But crafting the right message can be difficult, especially when if you're trying to stand out. That's why I'm thrilled to have sales messaging strategist, Melissa Hartstine, with me on the show to share her insights on how to figure out who to target and how to create an effective message that will get people to buy.

Melissa has over a decade of experience in helping people develop messaging that resonates with their target audience, resulting in increased sales and customer engagement. In today's conversation, Melissa share:

Whether you're a blogger, marketer, or online entrepreneur, you don't want to miss this episode because Melissa shares the exact steps she takes to help business owners find their perfect market-message fit.

In this episode, we talk about:

  • Why you not only need product-market fit but also market-message fit to be successful
  • Why offering a money-back guarantee is smart
  • Why you should believe in karma
  • Why you want to have one-on-one conversations with your audience and what the right questions are to ask them
  • And so much more!

Show Notes: * MiloTreeCart * Catch My Party * MiloTree Pop-Up App * Melissa Hartstine * Dubsado * Personality Quiz: What Digital Product Should I Create? * Join My Blogger Genius Email List * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Avoid These 10 Digital Product Mistakes with Jillian Leslie * Proven Strategies for Making Money Online with Casey Botticello * The Easy Way to Do Affiliate Marketing in 2023 with Matt McWilliams

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Today we're diving into the world of Pinterest as I bring back my friend, Kate Ahl, the quintessential Pinterest expert. In this episode, she updates us on all the changes we should be seeing on Pinterest in 2023.

From the pandemic boom (when everyone and their mother started a food blog), to the recent CEO change and rising stock price, Kate shares her thoughts on how Pinterest is positioning itself within the social media landscape.

In this episode, we talk about:

  • The end of the Pinterest Creator Rewards Program and what that means for bloggers
  • Why Pinterest is the library and Instagram is the bar
  • What it means now that Pinterest is leaning into ecommerce
  • Where the opportunities are for bloggers (and yes, they're still there!)
  • Why it could take six to eight months to see traffic from Pinterest
  • Why consistency is key to growth
  • And so much more!

If you want the most up-to-date information on the platform many of us rely on, but don't quite understand, definitely listen to this episode.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Simple Pin Media * Simple Pin Podcast * Kate Ahl * Content Inc. * Tailwind * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Some links may be affiliate links. I might make a small fee if you purchase at no cost to you.

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * What is This Pinterest Secret That Drives Free Traffic with Laura Rike * Pinterest Still Drives Traffic if You Know These Things with Amy Ford * My Best Tips for Growing a Six or Seven Figure Business Fast with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Today I'm here with a solo episode about the mistakes I'm seeing blogger make when it comes to creating and selling digital products.

With all the tools available like Canva, Zoom, and ChatGPT to name just a few, there's no easier way to monetize in 2023 than by selling digital products.

But you have to know where the pitfalls lie.

In this episode I'm not only sharing the 10 digital product mistakes to avoid, but also what you should do instead to have success!

Why You Will Like This Episode: * Quick tips on what it looks like to build a successful digital product empire * 10 mistakes to avoid * 6 tips on what you should do to make it easy for yourself * An understanding of how selling digital products and services can help you make more money and change your life!

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * The Perfection of B- Work and How to Get Stuff Done Solo Episode with Jillian Leslie * Proven Strategies for Making Money Online with Casey Botticello * Get Unstuck in Your Life with Suzy Rosenstein

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Today on The Blogger Genius Podcast, I'm interviewing email expert, Allea Grummert, on how to turn your email subscribers into your raving fans and evangelists.

In the episode, we talk about why creating a welcome series is so powerful at introducing yourself to your audience and sharing the value you provide. It's a great way to set expectations and start building a deeper relationship.

We also talk about why you should create a nurture sequence—a short sequence of 5-10 emails where you share your best content and add some personality.

In addition, we talk about how there's no better way to sell than through email. So if you're thinking about creating products, this is your best audience of customers.

If you are ready to get more intentional about your email strategy, don't miss this episode.

Why You Will Like This Episode * Find out how to turn your email subscribers into raving fans * Understand the difference between a welcome sequence, a nurture sequence, and broadcast emails * Find out whether you should add emojis or GIFs in your emails * Discover what you should be selling through email * Learn best practices on how many emails to send, how many links to include in each one, and how long your emails should be

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Join My Blogger Genius Email List * Catch My Party * Allea Grummert * ConvertKit * Pinch of Yum * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * Sell Anything With This Email Sequence with Kate Doster * The Best Blog Content Tools You’ve Never Heard Of with Britt Reber * How to Explode Your Email List with an Easy, Fun Email Challenge with Haeley Giambalvo

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Have ever wondered how to outsource the tasks you hate? It's by hiring a VA you can trust.

In today's episode of The Blogger Genius Podcast, I'm talking to Kristy Yoder, who runs her own VA agency.

We talk about:

  • Why hiring a VA is a good investment
  • Why hiring VAs from other countries can be beneficial
  • How to onboard and train your new VA
  • How to let your VA go if things don't work out
  • And more!

If you are ready to start outsourcing so you can better scale your business, this is the episode for you!

Get The Free MiloTreeCart Digital Product Personality Quiz Jillian Leslie 21:13 You know, I talk a lot about selling digital products and services as a way to turn on a new income stream. But people say to me, "Yeah, but I don't know where to start, I don't know what kind of product to create." No problem, I have a digital product personality quiz based on who you are, it will tell you what kind of digital product to start with.

Jillian Leslie 21:34 So, to get this go to milotree.com/quiz. It's fun, takes two minutes, I've got some other really powerful resources in there. So again, go to milotree.com/quiz. And hopefully, this will light that little fire under you to start creating digital products today.

Show Notes: * MiloTreeCart * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Catch My Party * Kristy Yoder * ChatGPT * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Up Your Price with Josh Elledge * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? * How to Make More Money Online with Kim Garth

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Looking for proven strategies for making money online? Today I have niche blogger and content marketer, Casey Botticello, on the podcast to share the ways he generates income.

Casey and I do a deep dive into his niche blogging strategy. Niche blogging means creating blogs focused on specific topics that you can monetize through advertising, affiliate marketing, and digital products. As you'll hear, Casey monetizes his niche blogs in all of these ways.

We also talk about Casey's digital product strategy where he sells Canva templates and ebooks. The beauty of selling digital products is that you can make 100% passive income.

Another point Casey makes is that blogging is a long game. You will not get rich quick because it takes time to establish an audience and create valuable content. But once you do put in the work, the potential upside is significant.

If you are looking for new ways to make money online in 2023, this is the episode for you!

Show Notes: * MiloTreeCart * $10 MiloTreeCart Workshop – Write and Ebook with AI * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Catch My Party * Casey Botticello * Blogging Guide * ChatGPT * Become a Blogger Genius Facebook Group * MiloTreeCart Affiliate Program * All Blogger Genius Podcast Episodes * Niche Investor * SEMrush

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh * How to Make Six Figures from Niche Blogging with Chelsea Clarke * 9 Secrets to Write Successful Blog Posts with Jessica Holmes

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Can you be a successful introverted entrepreneur? Today, on the podcast, I'm interviewing Tara Reid, a coach who specializes in helping introverts grow their online businesses.

Tara shares her personal story of how she built her own successful business, and explains how she uses sophisticated sales funnels to sell digital products, coaching, and memberships.

Tara explains that one of the keys to her success is understanding the unique strengths and challenges of introverts. She notes that introverts often have a hard time putting themselves out there and promoting their offerings on social media. But by utilizing other means like SEO and Pinterest to drive traffic to their products and services, they can build businesses that work.

Throughout the interview, Tara offers specific tips and strategies for introverts looking to grow their online businesses. She emphasizes the importance of finding your niche, and the power of building a community of loyal customers.

We talk about:

  • Why you don't need to be on social media to build a successful business
  • How to sell by driving traffic to your site
  • The power of digital products and sales funnels
  • How to manage a coaching group as an introvert
  • And so much more!

If you have a hard time putting yourself out there to grow your business, I think you'll find this episode a relieving listen!

New $10 Workshop Announcement - Jan. 20th On January 20th at 12pm CT, I will be hosting a one-hour live training on How to Set up a Paid Workshop in 15 Minutes.

It costs $10 because remember, I want you to have skin in the game. You can sign up at workshop.milotreecart.com It's easier than you think and we're going to pull in some AI.

To sign up, again go to workshop.milotreecart.com $10 on Friday, January 20th.

Show Notes: * MiloTreeCart * Upcoming $10 MiloTreeCart Workshop - Set Up a Paid Workshop in 15 Minutes * MiloTreeCart Affiliate Program * Personality Quiz: What Digital Product Should I Create? * MiloTree Pop-Up App * Catch My Party * Tara Reid * ChatGPT * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Voxer

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Transform Your New Blog into an SEO Powerhouse with Kristi Dosh * Hosting Paid Workshops to Increase Your Income with Ashley Greenwood * Create an Easy Passive Income Stream With These 10 Tips with Morgan Nield

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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If you’re looking to transform a new blog into an SEO powerhouse, my interview with Kristi Dosh will give you awesome tips and takeaways!

Kristi is an OG blogger, and has really mastered blogging SEO and what it takes to be a successful niche blogger.

We talk about:

  • Easy ways to optimize your posts with SEO
  • Niche blogging for profit
  • Aged domains and what they are
  • How having an SEO blog strategy that is not hard to implement
  • And so much more!

This episode will inspire you to put a little more effort into your blog SEO strategy because the financial benefits can be huge, so don't miss it!

Show Notes: * MiloTreeCart * MiloTreeCart Affiliate Program * MiloTree Pop-Up App * Catch My Party * Kristi Dosh * Travel Writers University * ChatGPT * Paula Rollo * Odys * Shawna Newman * Ubersuggest * Free Checklist: 5 Secrets Successful Bloggers Know * Personality Quiz: What Digital Product Should I Create? * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * Best Ways to Build Your SEO Traffic in 2022 with Casey Markee * How to Make Six Figures from Niche Blogging with Chelsea Clarke * 5 Quick SEO Wins to Get You More Traffic with Paula Rollo

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Yes, Pinterest still drives traffic if you know these things…

  • Consistency
  • Keywords
  • How to optimize static pins

I’ve got Pinterest strategist Amy Ford, from Bloom and Grow Media, on the podcast, to share her cutting-edge Pinterest strategies.

At Catch My Party, the first company we built and still run, we get the majority of our traffic from Pinterest, but the platform has definitely changed from it’s early days.

Now there are so many new features on Pinterest, it can feel overwhelming.

In this episode, Amy cuts through the noise, highlighting what you need to know and don’t need to know to be successful on the platform as a blogger or creator looking for traffic.

I found this episode reassuring and enlightening, and hopefully you will too.

My major takeaway from the episode is not to write off Pinterest so fast. If you know how to use it, it can still drive substantial traffic for you.

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Bloom and Grow Media * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * What is This Pinterest Secret That Drives Free Traffic with Laura Rike * What’s Working in Social Media Right Now with Jeff Sieh * Need to Pivot Your Pinterest Strategy? Yes! with Jennifer Priest

Imagine a world where growing your social media followers and email list was easy… f you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this episode, I’m interviewing SEO strategist, Casey Markee, about the best ways to build your Google traffic and get more blog visitors.

We dig into up-to-the-moment SEO topics and strategies such as:

  • The Google May Core Update
  • The five factors that determine Google’s search results
  • The pros and cons of using AI writing tools
  • Link building strategies
  • Duplicate content
  • Domain Authority
  • And whether Google actually punishes bloggers for transgressions

This episode will give you all the information you need to grow your blog traffic with confidence. Enjoy!

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If you're looking for the easy way to do affiliate marketing in 2023, listen to my new episode of the Blogger Genius Podcast, where I'm interviewing Matt McWilliams, also known as the "affiliate guy."

Matt has helped large companies and online entrepreneurs create and manage their affiliate programs, and he has great tips for people who want to build a robust affiliate marketing income stream.

During the interview, Matt and I talk about:

  • The power of affiliate sales
  • How to get into the selling mindset
  • Buying triggers for your customers
  • The importance of building relationships with other bloggers in your niche
  • A visualization exercise for writing sales emails
  • His new book called Passion to Profits
  • And much more!

Affiliate marketing is a great way to bridge the gap between having nothing to sell and selling nothing at all! Matt shares some great tips in this episode to help you better monetize your blog in 2023!

Show Notes: * MiloTreeCart * MiloTreeCart Affiliate Program * MiloTree Pop-Up App * Matt McWilliams * Passion to Profits Book * Personality Quiz: What Digital Product Should I Create? * Dana Abraham - Calm the Chaos * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Make Easy Affiliate Money Now with Jeannine Crooks * How to Up Your Affiliate Sales Right Now with Jeannine Crooks * How to Start Selling on Amazon Live with Nicole Carr

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Is it possible to start a membership and quit your 9-5 job? This is exactly what my guest Amanda DiNovo, the blogger behind Manda Panda Projects, recently did.

Amanda shares how she built her crafting membership and a subscription business, and how she did both organically.

Amanda talks about how she started her blog and business as a crafter, and how she came across our party ideas site Catch My Party, when she was first starting out.

Now, because of her success, Amanda is leaving her full-time job to focus solely on her blog and online businesses.

In this episode, we discuss:

  • How Amanda attracts an audience using Facebook Lives
  • How she created challenges to engage her audience
  • How Amanda builds community and why that makes people stay
  • How Amanda saw a need in her crafting audience and started selling a paper napkin subscription business
  • And so much more!

If this episode inspires you, and you want to set up your own membership, you can do it in 10 minutes with MiloTreeCart to collect recurring payments, and a private Facebook group for community.

It's easier than you think!

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Manda Panda Projects * Personality Quiz: What Digital Product Should I Create? * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Build a Seven-Figure Membership with Tamara Bennett * The Truth About Courses Vs. Memberships with Alisa Meredith * How to Grow a Successful Membership by Loving Your Members with Amy Sadler

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Have you wondered how to get unstuck in your life? Do you feel like you need a new path, but don't know what it looks like?

Today on the podcast, I'm interviewing mid-life coach, Suzy Rosenstein. Suzy helps women in mid-life figure out what they want, and how to use their inner wisdom to get up the courage to make changes.

In this episode, we discuss:

  • How fear keeps us stuck
  • How to hone in on what we really want
  • How to identify our limiting thoughts and change them
  • How to use stream of consciousness writing to get us in touch with ourselves
  • And so much more!

If you are feeling like things aren't going the way you'd like in your life, but you don't know how to fix it, this is the episode for you!

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Suzy Rosenstein * Personality Quiz: What Digital Product Should I Create? * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Overcome Negative Self-Talk with Laura Fuentes * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde * The Perfection of B- Work and How to Get Stuff Done solo episode with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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DON'T MISS THIS! Black Friday Special, purchase MiloTreeCart now and get over $1,000 in bonuses! Today, I'm sharing my entrepreneurial journey with my husband, David, that started in 2009.

If you are wondering how we built the businesses we have— Catch My Party, our MiloTree Pop-Up App, and now MiloTreeCart, our payment tool for bloggers, this is the episode for you.

I tell the whole story of how all the businesses fit together. I share the lessons we've learned along the way, and how we think about building products today.

I also share the patterns I see that hold bloggers back, and how we hope to support them growing their income by selling digital products in 2023.

Show Notes: * MiloTreeCart Black Friday Special * MiloTreeCart Black Friday Waitlist * MiloTree Pop-Up App * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How to Build a New Income Stream Fast and Easy with Cristy Harfmann * Best Tips for Getting Started with Digital Products with Eden Fried * How to Test your Product Idea Fast with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!

Find out more about MiloTreeCart here!

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Hosting paid workshops to increase your income is a great way to get started selling digital products. A paid workshop is easy and fast to put together, and if you can solve a problem for your audience, it be very lucrative.

Today on the podcast I have wreath-maker, Etsy shop owner, blogger, and TikToker, Ashley Greenwood, from 3 Little Greenwoods, on the show to share how she built her Etsy shop, became a TikToker with over 40k followers, and has made close to $3,000 hosting paid workshops teaching crafters how to make seasonal wreaths.

In this episode, we discuss:

  • The economics of selling wreaths on Etsy
  • Burnout from making handmade goods
  • How to grow a following on TikTok
  • How to host paid workshops using MiloTreeCart and why it's fun
  • Building out more digital products to sell to your audience
  • And so much more!

If you plan to grow your income in 2023 by selling digital products to your audience, this is the episode for you!

Show Notes: * MiloTreeCart * MiloTreeCart Black Friday Waitlist * MiloTree Pop-Up App * 3 Little Greenwoods * 3 Little Greenwoods Etsy Shop * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you’ll enjoy: * How a Paid Workshop Helps You Grow Your True Fans with Carrie Forrest * Best Tips for Getting Started with Digital Products with Eden Fried * How to Test your Product Idea Fast with Jillian Leslie

Imagine a World Where You Could Sell Digital Products and Tap into a New Income Stream with Ease… If you are interested in selling paid workshops, digital downloads, memberships, subscriptions, or coaching in under 10 minutes, get MiloTreeCart at our lifetime launch price of $349. Just a one-time payment.

MiloTreeCart is built for non-techies. No coding, design, or website needed. If you're a female creator, this is for you!

You get fill-in-the-blank sales pages, checkout pages, and payment collection, plus, a dashboard to manage your sales. Also, MiloTreeCart integrates with all major email service providers.

And of course, there's a 30-day no questions asked money back guarantee. We're only happy when you are!

Find out more about MiloTreeCart here!

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Ready to find out how the new Google Update can get you more traffic? I have SEO, Steve Wiideman, back on the show to share what the update is all about, and how it could change your content strategy.

I always love the way Steve breaks things down for non-techies like me.

Here's what Steve and I discuss in the episode:

  • What exactly is the Google Helpful Content Update
  • Why your content needs to be focused on solving your visitors' problem
  • Why you want to study the search results for the keyword you want to rank for
  • How to use Google Search Console to improve your posts
  • How to monitor your posts and readjust when necessary
  • And so much more!

Steve is excited about this update, because he thinks if you can master what Google has explicitly said it's looking for, you can do well with growing your traffic.

Show Notes: * MiloTreeCart * MiloTreeCart Black Friday Waitlist * MiloTree Pop-Up App * Steve Wiideman * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Ahrefs * Answer the Public * Hotjar

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes you'll enjoy: * Best Strategies to Increase Your Site Visitors Right Now with Steve Wiideman * Best Ways to Build Your SEO Traffic in 2022 with Casey Markee * How to Test your Product Idea Fast with Jillian Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Let 2023 be the year of passive income. In this podcast episode with Morgan Nield, we talk about how to create an easy passive income stream with these 10 tips.

I define passive income as "making money while you sleep."

This is why I'm such a big fan of bloggers selling digital products (ebooks, guides, templates, workshops, courses, etc.) because these products can be a great way to start building consistent passive income online.

Morgan and I talk about how she teaches people to create quick and easy online courses.

Many of you know, I'm not a fan of people spending lots of time creating online courses and classes because there they take a lot of resources upfront, and you don't know if they will pay off.

Morgan and I, however, see eye to eye on how she teaches course-building. Her strategy is all about:

  • Validating your course idea before you create anything
  • Preselling your course
  • Building off of where you find traction
  • Getting feedback from your customers
  • Avoiding shiny object syndrome
  • Giving your customers a quick win
  • And much more!

If you're looking to tap into new passive income ideas in 2023, I think you'll find this episode unbelievably valuable.

Show Notes * Digital Product WORKSHOP REPLAY – How to Turn on a New Income Stream * MiloTreeCart * MiloTree Pop-Up App * Morgan Nield * Simplify Your Sales Podcast * Join Jillian’s Newsletter to Hear about the MiloTreeCart Black Friday Sale * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Sell and Win Big on Etsy with Morgan Nield * The Truth About Courses Vs. Memberships with Alisa Meredith * Why the Blogging Riches are in the Niches with HollyAnne Knight (Part 1) * How to Launch a Successful Course Through Trial and Error with HollyAnne Knight (Part 2)

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Did you know you could build a better blog by niching down?

Today, on the Blogger Genius Podcast, I'm interviewing Kate Shungu, from the blog, Gift of Hospitality.

It took Kate a couple of tries to find her niche but once she did, she was able to explode her growth.

Kate ultimately pivoted her food blog to: "vintage recipes for the modern cook." Having such a good niche gave Kate directions.

And what she's found is the constraints of not being able to write about everything has helped her. And as a busy mom, not having to do everything, has made her blogging life easier.

If you are wondering whether niching down can help you achieve your blogging goals, this episode is a must!

Show Notes * Digital Product WORKSHOP REPLAY – How to Turn on a New Income Stream * MiloTreeCart * MiloTree Pop-Up App * Gift of Hospitality * Join Jillian’s Newsletter to Hear about the MiloTreeCart Black Friday Sale * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * Secret Ways to Monetize Your Blog with Corinne Schmitt & Christina Hitchcock * The Best Blog Content Tools You’ve The Best Blog Content Tools You’ve Never Heard Of with Britt Reber * Boost Your Blog Traffic by Building Your Authority with Christine Pittman

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Kate Doster, email marketing specialist, share how to sell anything with this email sequence. You'll want to have notebook handy.

Kate breaks down how to lead your potential customer on a journey as you speak to their needs, share the benefits of your product, talk to your potential customers' objections, answer their frequently asked questions, and ultimately get the sale.

In this episode Kate talks about:

  • Why email performs better than social media for sales
  • Why we value what we pay for
  • Why moms struggle with selling
  • Why we want to mirror our customers' lives back to them in what we write
  • Why you want to offer money back guarantees
  • And so much more!!

If you are looking for an email sales sequence that converts, this is it! Copy this sequence!

Show Notes * Digital Product WORKSHOP REPLAY – How to Turn on a New Income Stream * MiloTreeCart * MiloTree Pop-Up App * Kate Doster * Kate Doster's 2 Years of Emails * Join Jillian's Newsletter * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Women Aren't Bad at Technology, Technology is Bad for Women Hello, my friends. Welcome back to the Blogger Genius Podcast. I am your host, Jillian Leslie. I have been building blogs and businesses online since 2009 when David, my husband and I started Catch My Party. And since then, we've launched our MiloTree pop-up app.

And now, MiloTreeCart, which is the easiest way for you female creators to sell digital products to your audience, like digital downloads, or workshops or memberships, coaching courses, you can do it all with MiloTreeCart. It's so interesting.

I was on a bunch of coaching calls this week, and I kept hearing a theme. Women telling me they were bad at tech. And I want you to know I feel that way sometimes about myself. But the truth is, I think tech is bad at us. I don't think that tech pros are building platforms, tools for females, for women.

And guess what we are because I understand what it's like to be a creator wearing so many hats having to manage so many platforms. So, our philosophy is always how can we get you up and selling within 10 minutes with sales pages that are seriously fill in the blank.

This is where you get to put B- work to the test, go start putting products up and seeing if your audience wants to buy them. And we listened to you because you said you wanted a lifetime deal one time payment. That's it, you own it forever.

You can buy MiloTreeCart right now for our introductory price. At $349. We offer a 30-day no questions asked money back guarantee. So, there is no risk, head to milotreecart.com to sign up and to no longer feel that you are bad at technology.

Other Blogger Genius Podcast Episodes You’ll Like: * #126: How To Show Up Authentically And Sell To Your List with Kate Doster * #021: How To Set Up An Easy and Effective Email Sales Funnel with Kate Doster (Part 2) * #020: Why Email Marketing is Exciting and Easy with Kate Doster (Part 1)

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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This week on The Blogger Genius Podcast, I have Lisa Princic, membership coach, on the show to talk about why memberships are such good business.

What makes a membership a good business model:

  • Good source of recurring revenue
  • If you can scale your number of members, you can grow your income without doing more work
  • If you can create community, you can build a unique experience for your members and they are less likely to leave
  • Memberships are ever-changing and "alive," unlike courses which can feel stale quickly
  • Memberships don't have to be expensive to set up. You can use MiloTreeCart to collect payments, then host your membership in a private Facebook group, in a Slack channel, on Discord, or on Notion.

If you are looking for a new revenue stream, and you like connecting with people, definitely consider launching a membership.

Show Notes * Digital Product WORKSHOP REPLAY - How to Turn on a New Income Stream * MiloTreeCart * MiloTree Pop-Up App * Lisa Princic * Membership Training Freebie * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Hello, my friends. Welcome to the Blogger Genius Podcast. As many of you know, I am your host, Jillian Leslie, I'm so super happy to be here. I create businesses on the internet. I've been a blogger since 2009. And I love sharing information tips and tricks to help you grow your own blogs and businesses.

This week has been really fun and exciting. I led another paid workshop, this time on how to build your digital product empire with MiloTreeCart, which is the payment tool that we've created. It was great.

I went step-by-step explaining what digital products were; why they are so valuable, how to come up with an idea how to create your sales page, get out there and sell and how we support you in that whole process.

The thing I explained, having now done this podcast for four years, the most successful bloggers, I interview are ones who are selling products to their audiences. And that's why I want to inspire everybody to do that.

Now, if you missed it and want to catch the replay, you can buy it for $10. Go to empire.milotreecart.com and there will be some special bonuses in there. So, it might be worth it.

And the reason I charge is because I know if you pay me $10, you're going to show up differently, you will be more inspired, you will take it more seriously.

So again, if you want the replay, just go to empire.milotreecart.com. I think it'll give you a really good foundation on what to build, why to build it and how to do it successfully.

Other Blogger Genius Podcast Episodes You’ll Like: * How to Build a Seven-Figure Membership with Tamara Bennett * The Truth About Courses Vs. Memberships with Alisa Meredith * How to Grow a Successful Membership by Loving Your Members with Amy Sadler

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Episode Summary: Today, I'm talking to business coach, Rick Mulready, about how to have success as an online entrepreneur or blogger. Rick says you need to start where you want to go and work backwards. For Rick, this was to make $1 million. If you know that the riches are in the niches, it's important to focus on creating specific content (blog posts, social media posts, a podcast, etc.) that attracts your ideal customers to you.

Other strategies Rick recommends:

  • Test your ideas regularly to make sure what you are offering is what your audience wants
  • Interview your past clients to get their feedback and insights
  • It's not enough to just have a great product or service; you also need to have the right mindset and be able to deal with failure productively

If you want to grow a successful blog or business, without burning out, this episode has some great nuggets of wisdom.

Come to My Digital Product Live Training on Oct. 6th at 1pm CT

Before I launch into the episode, I need to ask you a question. Are you feeling burnout? Are you feeling like you are a slave to the algorithms and they're constantly changing.

And it gives you anxiety then please come to my workshop on October 6, where I'm going to show you how easy and necessary it is for you to build your digital product empire even if you have no idea what to sell.

My goal with the workshop is to show you how to use social media and Google to your advantage. So, you can make more money by selling your expertise directly to your audience. And once you get it going, there's no ceiling to this new way to monetize. So, put your financial fate back into your own hands.

I'm going to show you how. This is especially for bloggers who feel like they are running themselves ragged. Head to empire.milotreecart.com and sign up $10, October 6, 1pm Central Time and I can't wait to see you there.

Show Notes: * New $10 WORKSHOP – Oct. 6th – How to Turn on a New Income Stream * MiloTreeCart * MiloTree Pop-Up App * Rick Mulready * The Art of Online Business * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Amy Porterfield * Pat Flynn

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * How to Up Your Price with Josh Elledge * 14 Simple Tips to Grow Your Audience with Lisa Simone Richards * 8 Best Tips on Selling and Why You Need This NOW! with Jillian Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In today's episode, Jessica Holmes, from the dessert blog, Sweetest Menu, shares her 9 copywriting secrets to write successful blog posts.

Before becoming a professional food blogger, Jessica was a copywriter, so she knows what she's talking about.

In the episode, we discuss:

  • How Jessica finds the most engagement by sharing her baking "fails" with her audience
  • How she doesn't always rely on keyword research when deciding what recipes to create
  • How she is uncomfortable with people thinking of her as an influencer
  • And why she thinks writing is one of the most important, but most overlooked, skills a successful blogger needs

If you want to write better blog posts, that your readers will enjoy, definitely listen to this episode.

Also, because I am #buildinginpublic, I wanted to give you an update on MiloTreeCart.

This is the payment tool we've just rolled out to help you bloggers and creators sell digital products to your audience with ease. So, these are things like digital downloads, and paid workshops and memberships and coaching and courses.

And I'm excited to announce that I am hosting a paid workshop for $10 on Zoom on October 6 at 1pm Central Time.

And I am going to show you how to build your digital product empire because the goal is to find something that connects with your audience, where they will pay you for whatever this product is.

And then you stack products on top of it. So, if you have an audience I recommend you start directly to them or you are leaving money on the table.

So, please sign up, go to empire.milotreecart.com and I will be offering MiloTreeCart at a very discounted price. And if you buy it, you will get your $10 back. So again, empire.milotreecart.com .

Show Notes: * New $10 WORKSHOP - Oct. 6th - How to Turn on a New Income Stream * MiloTreeCart * MiloTree Pop-Up App * Sweetest Menu * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You’ll Like: * Boost Your Blog Traffic by Building Your Authority with Christine Pittman * She Tripled Her Blog in Less Than 3 Months Doing This… with Anina Belle Giannini * How to Build a New Income Stream Fast and Easy with Cristy Harfman

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I'm talking about why you want a strong personal brand. Gone are the days when you can hide behind your blog, and just show off your beautiful photos.

And this is why I have Christine Gritmon on as my guest. She is a personal branding expert.

As you'll see, Christine has a very strong personal brand herself that involves lipstick and nails.

She's all about tying in your brand with who you are authentically Introvert? No problem. Cheese lover? No problem. Details like this can help you stand out from the crowd and create a strong brand.

We talk about:

  • How a personal brand helps you get noticed in your niche
  • How using feedback from the people around you can help you figure out what makes you unique
  • How a little bit of branding goes a long way
  • How authenticity is key
  • And why you want to tell you audience upfront what they should expect from you

I think you'll find Christine a lot of fun, and full of great ideas! For those of you worried that you're going to have to dance to get noticed, you're in for a happy surprise!

Start Selling Digital Products with Ease! Get MiloTreeCart for Our $39 Lifetime Deal.

Before we launch into today's episode, because I'm building and sharing as we build, I wanted to give you an update on MiloTreeCart.

For those of you who don't know, MiloTreeCart is this new payment tool that David, my husband and I have launched and it is to help you bloggers and creators sell digital goods to your audiences. If you have an audience remember, there is money to be made by solving problems and selling these solutions to your people.

So, these are things like digital downloads, eBooks, guides, templates, it's paid workshops, memberships, courses, coaching, any kind of digital product you can think of. We have been listening to many of you who have given us feedback.

And what you've been asking for is a lifetime deal. You pay us one time $349. And you get to use MiloTreeCart forever. No ongoing monthly fees. And we offer a 30 day, no questions asked money back guarantee because we want you to love this, we want you to use it to make a ton of money and change your life.

And we are there every step of the way to help you. If this sounds good to you, please head to milotreecart.com and sign up. And if you do, I would love to get on a call with you to help you grow your digital product empire.

Show Notes: * MiloTreeCart * Set up a call with Jillian * MiloTree Pop-Up App * Christine Gritmon * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast Episodes You'll Like: * Don’t Make these Branding Mistakes in 2022 with Susan Meier * How to Think About Branding in a New Way with Phil Pallen * How to Think About Branding Yourself and Your Business

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Yes, you can make six figures from niche blogging, if you know what you're doing. If you think of blogs as assets, the goal is to buy low and sell high.

I have my friend and blogging expert, Chelsea Clarke on the show to talk about how she does it.

Chelsea currently owns six niche websites. She buys them, uses different strategies to grow their income, and then sells them. She also teaches others how to do it themselves.

This runs counter to many of the bloggers I interview on the show whom either accidentally got into blogging and turned it into a business, or people have been blogging for years and would never think if selling their blogs because they are personal.

Niche blogging for profit, with the intention of buying and selling blogs is a whole different business model.

In this episode, Chelsea and I discuss:

  • Why you want to pick a niche for your blog
  • Strategies for growing your niche blog
  • Pros and cons of building a site from scratch vs. buying an existing site
  • How much it costs to buy a blog
  • How to buy a blog
  • How to value your own blog
  • And much more!

Chelsea opened my eyes to a new way to make serious money from blogging. Hope you enjoy this episode as much as I did.

Show Notes: * MiloTreeCart * Set up a call with Jillian * MiloTree Pop-Up App * Chelsea Clarke * HerPaperRoute.com/kit * BlogsForSale.co * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * New Strategies For Making More Money with Affiliates with Chelsea Clarke * Best Tips for Getting Started with Digital Products with Eden Fried * How a Paid Workshop Helps You Grow Your True Fans with Carrie Forrest

Grow your social media followers and email list the easy way… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I have SEO, Steve Wiideman, on the show to talk about simple ways to optimize your site for more traffic now.

What I like about this interview is that nothing Steve shares is hard to implement. You don't have to be a techie to do well with SEO.

Steve and I discuss:

  • Whether you should worry about Google algorithm changes, and how to know if you've been impacted
  • Why you want to dissect your competitors' blog posts to see how to beat them
  • Why you want to add the most important information at the top of your blog posts (so Google might give you the featured snippet)
  • Why deciding on the goal of your blog post up front is so important
  • And why SEO is all bout the long game

To succeed at growing your business, provide value in the content you create, in the most direct way possible, and make sure you have a well-thought-out strategy behind it.

Show Notes: * MiloTreeCart * Set up a call with Jillian * MiloTree Pop-Up App * Steve Wiideman * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

MiloTreeCart Update - Easiest Way to Sell Digital Products to Your Audience
Before I get started today, I wanted to give you an update on MiloTreeCart. This is the payment solution, David, my husband and I have created for you to sell digital products to your audience with ease. With MiloTreeCart, you can sell memberships and workshops and coaching.

And we've just rolled out the ability for you to sell digital downloads of any size of any file type, and we will deliver them directly to your customers. So, to check this out, go to milotreecart.com and just play around.

Also, what I am discovering is it is a perfect platform for you creators who have audiences who do not like learning new tech platforms but who want to get started selling. I am watching bloggers with audiences tap into new income streams of thousands of dollars. It is so exciting.

If you are one of these people, you're a blogger or creator, you have an audience a significant audience, but you are not selling anything to them. Please get on a call with me head to milotree.com/meet. And we'll set up a call because there is money waiting for you.

Other Blogger Genius Podcast episodes you might like: * Best Ways to Build Your SEO Traffic in 2022 with Casey Markee * How the Social Media Landscape Is Shifting with Neal Shaffer * How to Test your Product Idea Fast with Jillian Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I have my friend and social media strategist, Neal Schaffer, on the show for his third appearance to talk about how social media is shifting right before our eyes.

Neal and I both started seeing things change this summer, with the explosion of not only TikTok, but also BeReal.

TikTok is 100% entertainment and has nothing to do with our friends or our social graph. BeReal is all about our friends. These are the most exciting new platforms right now.

The question is... Can Instagram and Snapchat catch up?

We talk about how we are craving real connections in the world, and how we're seeing thing shift toward more authenticity.

What social media trends are you noticing? I'd love to know so please email me.

Get On a Call With Me to Talk About Your Digital Product Future

I want to give you an update on MiloTreeCart.

This is the payment tool, David, my husband and I have launched to help you, creators and bloggers, sell digital products like memberships, workshops, eBooks, courses, you name it directly to your audiences.

As you know, I've been getting on lots of calls with people who have audiences. If this is you, and you are not selling directly to them, I can help you turn on a whole new income stream.

For example, I was working with a crafter last week, she has about 20,000 TikTok followers, she decided to do a one hour Zoom workshop set up her sales page in MiloTreeCart went out, sold it and boom made over $750.

Now she can take that recording and resell it over and over as a mini course.

If this sounds like something you'd like to do, and you have an audience, set up a call with me go to milotree.com/meet.

We'll talk about a product idea get you selling and wait until you see this bucket of money just waiting for you.

Show Notes: * MiloTreeCart * Set up a call with Jillian * MiloTree Pop-Up App * Neal Schaffer * Catch My Party * BeReal * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I have digital product expert, Eden Fried, founder of the Rebel Boss Summit on the show today.

As you know, we, at MiloTree HQ, are all about enabling bloggers and creators to sell digital goods directly to their audiences with our new tool, MiloTreeCart. So this interview was right up my alley.

Eden and I talk about:

  • What digital products are
  • How to find an idea for a product
  • How find an audience to serve
  • How to promote your product
  • The power of joint ventures to grow your sales
  • And so much more!

If you are not selling products and services directly to your audience, you are missing out on a whole new income stream. This is important for your business!

Please listen to this episode. Then try out selling your first digital product on MiloTreeCart. It's the easiest platform to test on.

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Rebel Boss Summit * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Leave a Podcast Review on iTunes * MiloTree on TikTok

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes you might like: * How a Paid Workshop Helps You Grow Your True Fans with Carrie Forrest * How to Test your Product Idea Fast with Jillian Leslie * My Best Tips for Growing a Six or Seven Figure Business Fast with Jillian Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I have blogging coaches, Michele Brosius and Gina Lincicum, from Connect & Learn, on the show to talk about a PLR (private label rights) content.

This is content you purchase the rights to, and use it to help you write blog posts faster.

I knew so little about PLR until this episode, so it was great to get all my questions answered by Gina and Michele.

In this episode, we discuss:

  • What PLR is exactly
  • Best practices for using it to write posts
  • How to make PLR content your own
  • How to target specific keywords with PLR content

If you are looking for rapid blog traffic growth, this episode is for you. Enjoy!

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Connect & Learn Community * Connect Learn Community PLR Shop * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Leave a Podcast Review on iTunes * MiloTree on TikTok

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Take the MiloTreeCart Digital Product Quiz to Find Out What Product You Should Create First! I just created a quiz to help you determine what type of digital product you should sell first.

You answer a bunch of questions and it will tell you whether you should start with a paid workshop coaching or consulting or a digital download.

So, go get the quiz at milotreecart.com/quiz and go start building your digital product empire.

Other Blogger Genius Podcast Episodes You Might Like: * Secret Ways to Monetize Your Blog with Corinne Schmitt & Christina Hitchcock * Best Ways to Build Your SEO Traffic in 2022 with Casey Markee * 9 Productivity Hacks to Save You Time with Dara Sklar

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I have Brandon Gaille on the show from The Blogging Millionaire and RankIQ. Brandon has been teaching bloggers how to grow their traffic for years with his podcast, and now with his tool, he helps bloggers identify keyword opportunities to explode their businesses.

Here are some of the topics we dive into:

  • How a health crisis turned Brandon into professional blogger
  • How he identified an opportunity for traffic, and started sharing about it
  • How the key to traffic success is low competition keywords
  • How RankIQ helps you identify these keywords
  • Why you don't want to keyword stuff
  • Why you don't want to spend time on posts you can't rank for

If you are looking for rapid blog traffic growth, this episode is for you. Enjoy!

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Leave a Podcast Review on iTunes * MiloTree on TikTokMiloTree * Clean Eating Kitchen * The Blogging Millionaire Podcast * RankIQ * Brandon Gaille * Catch My Party

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes your might like: * How a Paid Workshop Helps You Grow Your True Fans with Carrie Forrest * Best Ways to Build Your SEO Traffic in 2022 with Casey Markee * What Is This New SEO Surround Sound Strategy with Alisa Meredith?

Join The Blogger Genius email list to get my 4 Favorite Tips from each episode!

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Wondering how to use the law of attraction to expand your business? Wait until you listen to today's new podcast episode.

I have Molly Mandelberg on the show, from Wild Hearts Rise Up. She coaches spiritual women entrepreneurs and helps them grow their businesses.

She offers her clients new ways to get their message out. We talk about the nuts and bolts of building a business on the internet, and we also talk about strategies to get into the right mindset to grow a successful business.

Here are some of the topics we dive into:

  • Why female entrepreneur have a hard time selling
  • How to overcome shiny object syndrome
  • How to outsource tasks in your business
  • Tools Molly recommends entrepreneurs use
  • How to use the law of attraction to attract clients and customers to you
  • How to deal with mindset and reverse negative thoughts

If you need an uplifting, new way of looking at your business, I think this episode is for you. Enjoy!

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Leave a Podcast Review on iTunes * MiloTree on TikTokMiloTree * Wild Hearts Rise Up

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

I thought I would start with a quick thank you to all our new MiloTreeCart customers.

So, people have heard me talk about it. It's the easiest way to sell digital products they've gone to milotreecart.com signed up for their free accounts, created products, have created sales pages, have started selling workshops, memberships, coaching, digital downloads, it is so exciting to watch.

And feedback I am hearing is that people love how easy it is to use. They love the free sales pages with the fill in the blank templates. They love that they don't pay anything until they start making money. Therefore they're able to test quick, easy and often.

If you have an audience and you are not selling products and services directly to them, you are missing out on thousands of dollars, and it is so much easier to set up than you can imagine. So please head to milotreecart.com. Sign up for your free account.

Other Blogger Genius Podcast episodes to listen to: * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? * 8 Best Tips on Selling and Why You Need This NOW! with Jillian Leslie * How to Up Your Price with Josh Elledge

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this episode, I'm interviewing SEO strategist, Casey Markee, about what you need to know to build your Google traffic in 2022.

We dig into pressing SEO topics such as:

  • The Google May Core Update
  • The five factors that determine Google's search results
  • The pros and cons of using AI writing tools
  • Link building strategies
  • Duplicate content
  • Domain Authority
  • And whether Google actually punishes bloggers for transgressions

This episode will give you all the information you need in 2022 to grow your blog traffic with confidence. Enjoy!

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Google Analytics Cheatsheet * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTokMiloTree * Casey Markee * Jasper * RankIQ * Copy AI * Frase * Writer

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Intro 0:04
Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11
Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie. And I'm a serial entrepreneur, I founded Catch My Party, the MiloTree pop-up app and our new payment tool called MiloTreeCart to empower creators, like you to easily sell and get paid for digital products on the internet.

Jillian Leslie 0:33
So, digital product is anything from a paid workshop, to a membership, to coaching to services, to eBooks, to digital downloads, if you have an audience and are not selling digital products directly to them, you are missing out on thousands of dollars in income.

Jillian Leslie 2:20
MiloTreeCart is something you all should be using; especially you creators who want to tap into new income streams who have audiences and who are intimidated by complicated tech. Check it out milotreecart.com. Email me at jillian@milotree.com. I'd love to help you get set up.

Other Blogger Genius Podcast episodes to listen to: * Get More Traffic with These Cutting Edge SEO Strategies + New Google Update with Casey Markee * What Is This New SEO Surround Sound Strategy with Alisa Meredith? * 5 Quick SEO Wins to Get You More Traffic with Paula Rollo

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this episode, I'm interviewing SEO strategist, Casey Markee, about what you need to know to build your Google traffic in 2022.

We dig into pressing SEO topics such as:

  • The Google May Core Update
  • The five factors that determine Google's search results
  • The pros and cons of using AI writing tools
  • Link building strategies
  • Duplicate content
  • Domain Authority
  • And whether Google actually punishes bloggers for transgressions

This episode will give you all the information you need in 2022 to grow your blog traffic with confidence. Enjoy!

Show Notes: * MiloTreeCart * MiloTree Pop-Up App * Google Analytics Cheatsheet * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTokMiloTree * Casey Markee * Jasper * RankIQ * Copy AI * Frase * Writer

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Intro 0:04
Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11
Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie. And I'm a serial entrepreneur, I founded Catch My Party, the MiloTree pop-up app and our new payment tool called MiloTreeCart to empower creators, like you to easily sell and get paid for digital products on the internet.

Jillian Leslie 0:33
So, digital product is anything from a paid workshop, to a membership, to coaching to services, to eBooks, to digital downloads, if you have an audience and are not selling digital products directly to them, you are missing out on thousands of dollars in income.

Jillian Leslie 2:20
MiloTreeCart is something you all should be using; especially you creators who want to tap into new income streams who have audiences and who are intimidated by complicated tech. Check it out milotreecart.com. Email me at jillian@milotree.com. I'd love to help you get set up.

Other Blogger Genius Podcast episodes to listen to: * Get More Traffic with These Cutting Edge SEO Strategies + New Google Update with Casey Markee * What Is This New SEO Surround Sound Strategy with Alisa Meredith? * 5 Quick SEO Wins to Get You More Traffic with Paula Rollo

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Want to know how a paid workshop helps you grow your true fans? Today, I’ve got Carrie Forrest from the blog, Clean Eating Kitchen, on the show to share her story.

Carrie has grown a very successful food blog, but over the last few years, she felt like something was missing in her business, interacting directly with her audience.

By creating paid workshops, she's been able to show up live with her community, and build real relationships.

The reason why you want to grow your true fans is because these are the people in your community who will buy all your offers, give you guidance, and help you plot the direction of your business.

As someone in the wellness space, Carrie also found this connection incredibly satisfying.

She's been able to be of service to her community and better understand what her audience wants from her, as she moves her business forward.

The relationships she's been able to cultivate by hosting paid workshops, has made her fall in love of her blog even more! I think you'll be inspired by her story.

Show Notes: * Paid Workshop Live Training—July 21st 1:00pm CT * MiloTreeCart * Clean Eating Kitchen * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTok * Clean Eating Diet Recipes + Tips FB Group * Sugar Free Challenge with Carrie Forrest FB Group

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Join the Paid Workshop Live Training on July 21st at 1:00pm CT
I'm incredibly excited to announce that on July 21st, which could be tomorrow, depending on when you're listening to this, because this is going to drop on the 20th.

On the 21st at 12:00pm Central Time, I am hosting a live training, where I will be showing you how you can launch a paid workshop in under 15 minutes.

I'm going to go through how to set up a free sales page on MiloTreeCart, and also give you a 14 day launch calendar with everything you need to launch your own workshop.

Sign up at Launchplan.milotreecart.com.

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Today, I'm talking about how to test your product idea fast. And I've got a story to tell you about this.

But before I launch into the episode, I have to say that we've been told the best way to grow our businesses is to give away our best content for free.

But what if there was an easy way to monetize what you know by setting up a paid workshop?

And what if I could show you how to start selling it in 15 minutes?

Come to my live training on July 21st at 12:00pm CT

"The Paid Workshop Launch Plan!" Grab Your Seat for Only $10!

Here's what one attendee wrote after my last paid workshop training:

"Thank you Jillian, for the amazing info on how to set up a paid workshop. I am so excited to offer this to my audience and to start connecting with them." —Carrie

My goal is to save you time, money, and energy, with simple set up and no complicated tech.

And by hosting a paid workshop, you get to build a stronger relationship with your audience.

If you are an artist, chef, coach, crafter, marketer, whatever your skill…

How is that not something you want?

At the end of the one-hour live Zoom training, you will know:

  • Exactly WHAT TO TEACH and how to leave your audience wanting more!
  • How to SET UP YOUR FREE SALES PAGE for maximum impact!
  • How to MARKET, CREATE, and HOST your workshop effortlessly!

You will also leave with this added toolkit…

  • Our FREE 14-Day Launch Calendar to give you daily tasks and all the templates you need to launch your workshop
  • A FREE Canva presentation template to use for your workshop
  • A FREE 1:1 strategy call with me to get direct feedback on your workshop!

(While we'd love you to show up live, if you can't make it, no prob. I'll be sending a link the live video afterwards.)

YEP, I'M DOING IT!

Isn't it time you started building a new, powerful income stream on your terms?

And why am I charging $10?

Because you will show up differently if you pay. It will motivate you to move and create and grow! 💪

Can't wait to see you live on the 21st at noon CT! ❤️

If you sign up now, I've got a SPECIAL BONUS for you! It'll be in your welcome email after purchase.

Show Notes: * The Paid Workshop Live Training July 21st at 12:00pm CT * MiloTreeCart * Paid Workshop Idea Worksheet * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTok

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * The Best Blog Content Tools You’ve Never Heard Of with Britt Reber * She Tripled Her Blog in Less Than 3 Months Doing This… with Anina Belle Giannini * How to Build a New Income Stream Fast and Easy with Cristy Harfman

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Who doesn’t want to grow an online business fast? In today's rebroadcast episode, I’m interviewing online social media coach Kim Garst, and we're talking about monetizing.

Her strategy is all about clarity. How can you communicate your message with simplicity. She's also a big fan of showing up live on video, even if it's uncomfortable because it's how your audience and potential customers get to know you!

Also, we talk about the power of an email list. This is an asset you own. These are people willing to buy from you. So don't take it lightly!

Also, if you're ready to grow your digital product empire, start with a paid workshop!

Need a workshop topic? Grab our free workshop idea worksheet.

And if you want free help setting up your workshop, please book a call with me here.

Show Notes: * How to Set Up a Paid Workshop * MiloTree Pop-Up App * Kim Garst * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * What’s Working in Social Media Right Now with Jeff Sieh * How To Grow a Successful Business as a One-Woman Show with Lisa Steele * Make Real Money Teaching Online Classes with Cynthia Samanian

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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What are secret ways to monetize your blog that you need to know?

I am interviewing Christina Hitchcock, and Corinne Schmitt, the two women behind The Smart Influencer. They coach bloggers and online entrepreneurs to work smarter and grow their businesses.

In this episode, we take a high-level view on all the secret ways bloggers monetize and what the journey actually looks like!

We talk about:

  • How not to get caught up in being busy
  • How not follow what others are doing
  • How to think about creating content people want to read
  • How to work with brands
  • And why creating products is where the big money is!

Show Notes: * MiloTreeCart * Paid Workshop Idea Worksheet * Join The Blogger Genius Newsletter * 5 Secrets Successful Bloggers Already Know * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTok * The Smart Influencer * The Smart Influencer Podcast * It's a Keeper * Wondermom Wannabe

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Intro 0:04
Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11
Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie and I am a serial entrepreneur, I build businesses with my husband. And I've also been recording this podcast for four years.

The product I am most excited about right now that we are building is called MiloTreeCart. And it is a way to easily sell and get paid for digital products on the internet. Somebody recently said to me what does that really mean? So I wanted to tell you what it is and also why we built it and a little bit about our philosophy.

So what it is, is if you want to set up a paid workshop, a membership, coaching and coming soon digital downloads, this is the platform for you. We offer you unlimited products, and the best part, free sales pages unlimited that we host for you that you can set up in 5 to 10 minutes.

Now, we do not charge a monthly fee like a lot of our competitors, like SamCart or ThriveCart or Kajabi, or Teachable, we are a much less expensive platform than these, we only make money when you do we take a 5% transaction fee. And that is it. And we did this because of our philosophy.

Our philosophy is we want to put out incredibly easy solutions for you. And the best part is we want you to have fun with it. It's so easy to use. We want you to get creative, thinking of all the products that you could sell to your audience.

So head to milotreecart.com, sign up for your free account, start creating some digital products and see what connects with your audience. If you'd like me to help you get set up, just email me, jillian@milotree.com. And we'll get on a call and we'll get you set up.

For today's episode. I've got a really good one. I am interviewing Christina Hitchcock, and Corinne Schmitt and these are the two women behind The Smart Influencer. They coach bloggers and online entrepreneurs to work smarter.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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What Is this new SEO surround sound strategy? I’ve got my good friend, Alisa Meredith, back on the show to talk about it.

Alisa now works at SEMrush, a tool used by online businesses for SEO and content marketing.

The "surround sound strategy" is all about being where the conversation is already happening in your niche.

You can use SEMrush to help you find opportunities, or you can DIY it yourself.

The goal is to look for roundup content published by other blogs or websites about your niche that might mention your competitors, but not you. Then your job is to see if you can reach out to get yourself added.

Ask yourself... Where are people already talking about what you talk about, and how find more ways to get in front of them?

Show Notes: * MiloTree Easy Payments * Paid Workshop Idea Worksheet * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTok * Alisa Meredith * SEMrush

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I’ve got Josh Elledge, from Up My Influence, on the show, and we are talking about how to up your price. What we really talk about is how to value yourself.

If you've ever wondered how people sell those high ticket items, like coaching packages, services, products, etc., Josh shares all the secrets.

Much of how it's done is by building relationships with the people you want to sell to, then to sell them on the outcome they hope to achieve. Josh also recommends adding a money-back-guarantee to any high ticket offer. He also recommends selling the personal relationship that customers has with you.

This is where understanding your own self-worth comes into play.

Josh and I also talk about how you must always validate your offer, to make sure it's something people actually want. He shares the steps he uses to validate the high ticket items he sells.

For all of us who struggle with imposter syndrome or who feel uncomfortable charging what we really deserve to be paid, this podcast is a must!

Show Notes: * MiloTree Easy Payments * Paid Workshop Idea Worksheet * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTok * Up My Influence * Jillian's Appearance on Up My Influence

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Get Your Paid Workshop Idea Worksheet to Come Up With an Idea to Teach I wanted to take a short break to ask you a question. Now that we are halfway through the episode is this getting the juices flowing?

Are you now starting to think about possibly selling a digital product, and if you are starting to think about it, but you're not sure where to begin, I recommend you start with a paid workshop.

And if that seems like a lot, and you want to hone in on an idea, I have a worksheet to help you. If you go to milotree.com/workshopidea, you can get my worksheet and really hone in on something specific you could teach to your audience.

But here's the best part, you can set this up in MiloTreeCart as a product with a sales page that you can fill out in about 10 minutes. And then you can go test it, put it in front of your people, send it to your email list, see if people are interested in this, see if they buy from you.

And if a couple people buy, go build out the workshop, if they don't, go try a new idea. This is how you're going to continue to test with MiloTreeCart. And remember, setting up your products in MiloTree Cart is absolutely free.

The way that we monetize is we take a small transaction fee off of sales. So we only make money when you do. This is the perfect platform to test to have fun play around, set up a bunch of stuff. And if you have any questions always know you can reach out to me at jillian@milotree.com.

So again, get your worksheet go to milotree.com/workshopidea.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this solo episode, I’m sharing how I see successful creators continue to build six and seven figure businesses.

They do this by:

  • Solving real problems in the content they create
  • Cultivating an audience of people wanting to buy from them
  • Selling products and services directly to their audiences
  • Leaning into "selling"
  • Having multiple income streams

I also debunk the myths around:

  • Course creation
  • Knowing exactly what your audience wants from you so you don't need to test
  • People caring about your back catalog of content

I share how easy and inexpensive it is to create products and services with MiloTreeCart, our new payment platform for female content creators. My recommendation is to create a digital product and go try to sell it! It's easier than you think!

Show Notes: * MiloTreeCart * Free Workshop Idea Worksheet * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * The Best Blog Content Tools You’ve Never Heard Of with Britt Reber * She Tripled Her Blog in Less Than 3 Months Doing This… with Anina Belle Giannini * How to Build a New Income Stream Fast and Easy with Cristy Harfman

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I’ve got TikTok expert, Keely Stawicki, on The Blogger Genius Podcast, to share her best tips on how to use TikTok to grow your business.

Keely shares tips on not only growing your followers on the platform, but how to grow your actual business with TikTok!

Think of TikTok as a free discovery platform. Your job is to get your message in front of the right people, then figure out how to funnel those people from TikTok to where you want them to go.

Keely shares how she thinks about her own content creation, how she attracts the right people to her, and how she sells her products and services to them.

Hopefully this episode inspires you to start creating content on TikTos. It definitely has for me. In fact, please follow me on TikTok at @milotreeapp and watch my journey.

Show Notes: * MiloTree Easy Payments * Paid Workshop Idea Worksheet * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTok * Rebel Keely on TikTok * Rebel Keely on Instagram * Marketing with Keely on TikTok

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Today, I’ve got TikTok expert, Keely Stawicki, on The Blogger Genius Podcast, to share her best tips on how to use TikTok to grow your business.

Keely shares tips on not only growing your followers on the platform, but how to grow your actual business with TikTok!

Think of TikTok as a free discovery platform. Your job is to get your message in front of the right people, then figure out how to funnel those people from TikTok to where you want them to go.

Keely shares how she thinks about her own content creation, how she attracts the right people to her, and how she sells her products and services to them.

Hopefully this episode inspires you to start creating content on TikTos. It definitely has for me. In fact, please follow me on TikTok at @milotreeapp and watch my journey.

Show Notes: * MiloTree Easy Payments * Paid Workshop Idea Worksheet * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * MiloTree on TikTok * Rebel Keely on TikTok * Rebel Keely on Instagram * Marketing with Keely on TikTok

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

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My first interview with Dara Sklar from Learn With Dara, where she shared 9 productivity hacks to save you time, was so popular, I invite her back to share 5 more productivity hacks to save you even more time.

Today we dig into five more tips to give you more bandwidth as an entrepreneur.

In this interview, Dara and I talk about:

  • How to automate repetitive tasks
  • The importance of documenting your tasks
  • Why you want to piggybank on your current tasks
  • How to set up simple procedures in your business
  • How to outsource

If you enjoyed Dara's first appearance, you're in for a treat with this one!

Show Notes: * MiloTree Easy Payments * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Catch My Party * Learn With Dara * BetterLinks * Ecamm * Loom

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * 9 Productivity Hacks to Save You Time with Dara Sklar * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? * How to Overcome Negative Self-Talk with Laura Fuentes

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Looking for a ridiculously easy SEO plan to drive more traffic?

In today’s episode, I’m interviewing Brandon Leibowitz, from SEO Optimizers. He's a skilled expert in SEO and he's sharing some great tips to get more site visitors.

We talk about a plan for:

  • Keyword research
  • Optimizing your blog posts for your conversion goal
  • Writing content that wins on Google
  • How to size up your competition
  • Using schema or structured data to get a search results edge

If you are trying to get more eyeballs on your blog content, you'll love this episode!

Show Notes: * MiloTree Easy Payments * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * MiloTree Blog Post Checklist * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Catch My Party * SEO Optimizers * Schema Structured Data

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * Boost Your Blog Traffic by Building Your Authority with Christine Pittman * The Best Blog Content Tools You’ve Never Heard Of with Britt Reber * Grab Your FREE Blog Post Checklist and Write Posts that Get Traffic with Jillian Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Want to know the one Pinterest strategy that drives free traffic? In today’s episode of The Blogger Genius Podcast, I’m talking to Laura Rike, Pinterest powerhouse, as she shares how she's able to get serious traffic by using a combination of Pinterest Trends and Pinterest boards as "pop-up shops."

I had never thought of Pinterest like this, using boards that rotate with the seasons and the trends. But I think she's onto something.

We talk about:

  • How to figure out what's going to be trending in 30-60 days
  • How to plan your pins and blog posts accordingly
  • The number of pins to create
  • How to schedule your pins
  • How to cycle your content
  • How to show and hide boards at different intervals

If you are looking give your Pinterest traffic a boost, don't miss this episode.

Show Notes: * MiloTree Easy Payments * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * MiloTree Blog Post Checklist * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Catch My Party * Laura Rike * Pinterest Trends * Tailwind

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * Pinterest Still Drives Traffic if You Know These Things with Amy Ford * What’s Working in Social Media Right Now with Jeff Sieh * Need to Pivot Your Pinterest Strategy? Yes! with Jennifer Priest

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In today's episode, I'm interviewing Britt Reber, blog content expert and blogger at Not Your Mom's Gifts, about the best blog content tools you've never heard of but need to know.

The tools available to bloggers have exploded in the last few years. It's never been easier to create content, but the blogging landscape has never been more competitive.

Britt walks through how she determines what kind of blog content to create, and then how she creates it fast and efficiently. Using her system, Britt can create a piece of content in about 20 minutes.

We talk about blogging tools for:

  • Keyword research
  • Writing content
  • Designing graphics

If you are trying to get better, faster, and more consistent at creating blog content, don't miss this episode.

Show Notes: * MiloTree Easy Payments * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * MiloTree Blog Post Checklist * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Not Your Mom's Gifts * Explode Your Traffic Live Free Summit * Rank IQ * Answer the Public * WordStream * Go Hire Me Now * iWriter * Fiverr * Upwork * Jasper

Subscribe to the Blogger Genius Podcast: * iTunes * Stitche * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * Boost Your Blog Traffic by Building Your Authority with Christine Pittman * She Tripled Her Blog in Less Than 3 Months Doing This… with Anina Belle Giannini * Grab Your FREE Blog Post Checklist and Write Posts that Get Traffic with Jillian Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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This is a solo episode I recorded where I'm sharing my 8 best tips on selling, and why you need this now!

Selling is a skill for everything we do in our businesses and in our lives. Also, if you can get comfortable developing this skill, you will gain unbelievable confidence as you move forward.

Selling is what I see female entrepreneurs struggle with the most, but has the biggest reward.

Hopefully, this episode is to give you the push and the encouragement you need to get uncomfortable, put yourself out there, sell directly to your audience, and grow your business!

Show Notes: * MiloTree Easy Payments * Join The Blogger Genius Newsletter * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Welcome back to the Blogger Genius Podcast. I am your host, Jillian Leslie. And this is one of my special episodes where I have to share something that I think is really important. And I think it can help you.

I want to talk about selling, and how icky it can feel and emotionally how it pushes us into places that feel uncomfortable. However, if you can master this skill, the world opens up for you.

8 Best Tips on Selling and Why You Need This NOW! And selling is not just about selling products or things like that. Everything in life is about selling, it's about selling yourself, it's about selling your vision. So, I hope that you find these tips helpful.

How I develop them is because as you know, if you listen to the podcast, we are launching MiloTree Easy Payments, it's launched, but we're in our beta.

And what that means is I have been working closely one-on-one with online entrepreneurs now. Everybody I've been working with has been female. And I think some of this stuff does really relate to women and how we can hold ourselves back.

So, it's so interesting, because I've been working with women in all different kinds of niches, they have all different kinds of personalities.

But the one place that I feel everybody struggles, and everybody kind of gets this pained look on their face, is when it comes to selling.

So, I wanted to share with you what I have been sharing with all of these entrepreneurs, to get them to lean into putting themselves out there. And to recognize that selling is fantastic.

And it is a skill that I recommend you work on. It's like a muscle and I really hope that you will start exercising it if you're not.

So, I've got eight tips here that I want to share.

Selling Tip 1: You Are Worth It And the first one, in order to sell what is the thing you need? You need to believe you are worth it. It's weird. We walk around, and a lot of us, including myself, really have issues around are we worth it?

Are we worth putting our stuff out there and people buying it from us? I know when I turned 40 I had this realization that if I didn't believe I was worth it by 40. When was it going to happen at 41, 42?

I was old enough, I kind of thought that at some point, you've reached this point where you just feel like an adult and you step into yourself and you just can sit in your own skin.

And what I realized was it doesn't work like that you have to work at believing in yourself and believing you're worth it. Nobody is going to anoint you and tell you you have arrived. You get to do that for yourself.

So as you put your business out there as you continue to dream, and plan and work hard, know that you're worth it.

Because if you've already started a blog, or started putting content out into the world, you are living in rarefied air, because most people can't do that. So already, you're ahead of 90% of the world.

So, please take that in and recognize you are worth it. And in fact, I'm going to anoint you because nobody did it for me. And that was kind of a disappointment.

Number two, somehow we have all internalized that selling is icky. It's unseemly. There's something potentially offensive about it. I've noticed this with the women I'm working with, they are so happy to tell me about the paid workshops they are putting together.

And all the ideas they have and how they want to turn their paid workshops into memberships of services. They have so many creative ideas.

And then we put together their free sales page to get free hosted sales pages because we want everything to be easy and they see it come to life and their eyes light up.

And then I go, "Great. Now you get to go out and sell this." And I typically say, "Hey, by the end of today do you think you could get two sales?" Oh my God, they just look at me mouth agape.

Selling Tip 2: Think of Selling as Service So, this is what I want to say, how about thinking about it differently, you are an expert, small "e" in something and you make other people's lives easier. So, I want you to think about "selling as service."

You are providing value, you are putting good in the world by creating solutions and selling them to people and remember, people value things they pay for.

So, when I started to think about this, it flipped my whole perspective on what I was doing, because I do believe in what I am selling. And hopefully you do too, you are not selling snake oil.

When I mentioned this to the entrepreneurs I'm working with, I can see them soften and I can see them understand selling in a new way.

Selling Tip 3: Selling is Not About You, It's About Your Customer Third tip, selling is not about you, it's about you providing value for somebody else. So a lot of times when people I'm working with start talking about what they're doing.

And they do an Instagram Live, let's say or a story and they go, "Hey, guys, I want to tell you what I'm working on. Oh my God, I've got this great thing I am working on, you're going to love it."

And it's like, no, no, it's not about you. Remember, it's, "Hey, guys, I have a solution for you that you need to get, because it will change your life."

So, whenever we focus the limelight on us, nobody cares. What people care about is themselves. So, sell that to them.

So again, notice how much language we use around ourselves, see if you can flip it to your audience, which leads me into number four. And this is the idea that when you are selling, you are a storyteller.

Selling Tip 4: Tell the Story of the Transformation And what you want to be doing is painting a picture of the transformation for the person buying your product or service. So, let's say it's a necklace, it's like, I want to paint the picture of how beautiful you will feel in this necklace.

How it will make you stand up a little straighter. Or if let's say I teach you a skill, how you will feel about yourself when you've mastered this.

So it is like you hold the space for them and say I see you and I see how much better your life will be when you buy my solution. And that's why being specific is so valuable. Really, you're a master storyteller.

Now, we are moving on to my fifth tip. It's all about testing. Because at the end of the day, you don't know what the market does. And you need to figure out what the market is telling you.

Selling Tip 5: Test Your Idea Because Only the Market Knows for Sure So, an entrepreneur will say to me, "When should I host my workshop?" And I'll go, I don't know. But my gut says, oh, do it during the week or do it on the weekend. But I don't know.

So then what I say is put it out there, put it out there fast. And see if you get takers see if people buy from you. Because maybe they don't want to do a workshop on a Saturday, maybe Wednesday night is the ideal time. Well, we don't know. So you've got to test.

Oh, by the way, this is one of my other tips, test, test, test. Test quickly, test often and do not take it personally say nobody buys because people don't want to go attend your workshop on a Wednesday night. Who knew?

Great, create a new sales page in MiloTree Easy Payments with the different date or time and see what people think. And this is why I say test fast.

And two, if it doesn't work, it is not about you. It's that you weren't able to connect the pieces. Think of them as puzzle pieces. I've got this offer. You've got this need.

I want them to fit together and if they're not fitting together, okay, good learning. Let's come up with a new experiment.

The next tip that I tell people because you know how I say, "Hey, can you go out and can you get two sales?" And they look at me like I am insane.

Selling Tip 6: Do Guerilla Marketing With Sales What I say is do guerilla marketing. So what does that mean? Guess what? Chances are, you know people in your community like your friends, let's say Instagram, go DM them, send them a voice message, make a connection and put yourself out there.

Especially for the people who have bought from you before or who are already your biggest fans like get in there and be personal.

They talk about how, on the internet today we are building these relationships one-on-one, well, I say go sell your solution person-by-person. Instead of going like, "Hey, guys, I got this thing for you."

It's like, "Hey, Michelle, I know this will work for you. So you want to check this out. And I want to make myself available to answer any questions you have, but I've got a solution for you."

Selling Tip 7: Get "Salesy" and Be More Aggressive than You Think My next tip is get salesy, which means, if you feel like you are overselling, you're probably just at the point at which you're getting your message out there.

You think that people are paying attention to you like watching everything you are doing, and they are not people are busy and distracted. So to get your message to rise above the noise, you got to keep getting it out there.

For example, for me, and for many of the entrepreneurs, I am coaching email can be magic. So I say, keep sending emails, resend them to the people who don't open your emails with new or subject lines.

Keep putting your message out there, keep painting the picture, keep letting people know that this is the solution. This is the product they need to buy.

And the truth is, let's say they get annoyed with all the emails you're sending, they'll unsubscribe, these are not people who are your people who will buy from you.

So understand they're doing you a favor and chances are you being salesy is not that salesy. So I want to push you to that point where you go, "Oh, my God, I'm so tired of talking about this."

And then the last point, I think I have now covered all of my newest sales tips. But the last one is, and I mentioned this at the beginning, but everything in life is about selling.

Selling Tip 8: Recognize Everything in Life Is About Selling It sounds really again, awkward and weird and icky, but it's true. It's like if you can nail this skill, you are golden.

And the one other thing I wanted to share, is if you're the kind of person who gets lit up thinking about things like I'm going to start, I'm going to create a course.

Or I'm going to write an eBook, or I've got this big project I'm going to work on, well guess what I want you to reach out to me, because I don't want you to do that.

A lot of times people will go, "I'm going to go work on a course, do all the videos and create the PDFs, set this whole thing up. And I'll be back in six months when I've got my course ready."

And I say chances you are a creative spirit. You want to help others, and you are terrified of selling.

Because at the end of the day, at the end of those six months, when you are so busy and you feel like you are doing such important work, you are going to have to get out there and hustle and feel uncomfortable.

So, I want to say to you if you're in that place where you're like, okay, and then I'm going to work on my course or any project where you're going to go off and work on it for a long period of time.

Reach out to me because I say let me help you set up a paid workshop where you can test this idea, I get it up in an hour, start putting it in front of your audience and see if you get takers.

I cannot tell you how many times I've heard the story of I went off. I worked on something forever. I came back I tried to sell it and it was crickets. Nobody bought it or I got three sales and people are demoralized.

I say if you have an audience, whether that be on social media, whether it be blog traffic, whether it be an email list, hopefully it's a combination of those things. There is money to be had in your community in selling directly to them. But that's it.

You do not know if you're onto something until you test it and this is why I say test quick, test cheaply, test often.

It's funny I coach people to do the opposite kind of the conventional wisdom. I say you come up with your idea, you go sell it first, don't start building anything, until you know that those puzzle pieces fit together.

You have an audience that says yes to what you're offering. And then I say, well, if it doesn't work, guess what, no skin off your nose, go try something else, go put another offer in front of people.

So, I hope that this podcast episode inspires you, shifts the way you think about this. And I say go risk it. Because at what point, I promise you, nobody is going to come to you and say, "You are ready, you're ready to do this, you're ready to put yourself out there."

No, it's you saying to yourself, "I'm ready. And this is scary. And I'm going to feel vulnerable. And I'm going to feel icky and kind of uncomfortable. And I'm going to lean into that, because I know that that's where the growth happens."

And I just want to share one last thing, this is what makes my job so satisfying. When I see people, women, because it's been mostly women.

Selling Secret: Having Success Selling Makes You More Confident in Your Business When they finish doing their first paid workshop, and they see that people have gotten value out of it and that people have shown up for them, people have paid them. And they recognize how much they actually know, their confidence goes through the roof.

It's like, they feel so validated. And then they immediately say, I loved it. And now I want to turn this workshop, into a membership, or I want to offer coaching. They get so brave, it is so satisfying. It's why I love my job so much.

It's almost like I get to be their counselor and again ready for it, I get to actually see their transformation. And it makes me so happy.

So, if you want to have a transformation I want to work with you. Email me at jillian@milotree.com and tell me you want to go on this journey. Or reach out to me on Instagram, DM me @milotree.

But I really hope you take this risk, you're already taking risks. So please pat yourself on the back what you are doing, most people would be too terrified to do.

And I will say if you have an audience there is a powerful income stream right there ready for you to tap into. So, please risk it. Because if not now then when and nobody is going to give you permission except you.

So, I hope this episode gave you some stuff to think about. I hope it was inspiring. I hope it was motivating. If you have any thoughts you want to share with me, I would love to hear them.

And I will see you here again next week.

Other Blogger Genius Podcast episodes to listen to: * How to Grow Your Income in 2022 with Jillian Leslie * How to Build a New Income Stream Fast and Easy with Cristy Harfmann * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde?

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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Today on The Blogger Genius Podcast, I’m interviewing Christine Pittman, founder of COOKtheSTORY and TheCookful, and we're talking about how to boost your blog traffic by building your authority.

We are also answering the question, "Is blogging dead?"

Given that Christine gets over 2 million pageviews per month, and has hired a full-time staff of four, I think the answer is obviously "no."

What I think is so interesting is hearing Christine's thoughts about content creation:

  • By figuring out how much money she makes from each new post, she's come to the conclusion that sponsored posts don't make sense for her business
  • She doesn't enjoy social media so doesn't do a lot of it
  • She has stopped following trends and looks at her analytics to make decisions for her business

Also, don't miss her advice for new bloggers.

If you are focusing on growing your traffic and income, this is the episode for you!

Show Notes: * MiloTree Easy Payments * Join The Blogger Genius Newsletter * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * COOKtheSTORY * TheCookful * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * AdThrive * Matt Molen

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * How to Crush Email Marketing and Grow Sales with Matt Molen * Advanced Email Marketing Strategies You Need to Know with Matt Molen * 5 Quick SEO Wins to Get You More Traffic with Paula Rollo

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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Today I'm interviewing publicist and visibility coach, Lisa Simone Richards, to talk through 14 simples tips to grow your audience.

What it all boils down to is how can you get yourself in front of new people who want to hear your message?

Lisa shares so many great strategies like:

  • How to find visibility partners where you can both gain a "win" from partnering
  • How to lean into trends to get your content found
  • How to get onto podcasts so you can find new audiences
  • How to get the attention of traditional media

If you are trying to grow your audience and visibility, so you can grow your traffic, social media presence, and make new sales, this is the episode for you!

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Lisa Simone Richards * The Perfect Podcast Pitch * Hunter.io * HARO * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * She Tripled Her Blog in Less Than 3 Months Doing This… with Anina Belle Giannini * Pinterest Still Drives Traffic if You Know These Things with Amy Ford * How To Grow a Successful Business as a One-Woman Show with Lisa Steele

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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Today I have Anina Belle Giannini from the French food blog, Le Chef's Wife, on the podcast. She tripled her blog in less than three months by running a simple soup challenge. For 8-weeks she showed up live on Instagram and cooked soup. She created a different blog post for each recipe. She compiled them into an ebook which she traded for people's email addresses. And she created consistent Instagram Reels.

And it worked. Her traffic, Instagram followers, and email subscribers all tripled.

She gets into the analytics in the episode.

But what's most interesting about Anina Belle's story, who started her blog in 2018, was that for the last two years, she felt stuck.

She was trying all the techniques she'd heard about to be a successful food blogger and nothing was moving the needle.

But putting together this simple challenge did it!

Anina Belle breaks down her strategy, the steps she took to create her challenge (most of which came together on the fly), and the mindset shifts she made.

If you feel like you are spinning your wheels, or not seeing the growth you want, you'll find this story very informative and inspiring.

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Le Chef's Wife * Baguette's for Beginners Workshop * A Bowl Full of Lemons * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * How to Explode Your Email List with an Easy, Fun Email Challenge with Haeley Giambalvo * What to Do When You Lose Your Instagram Account with 63k Followers with Cristy Harfmann * What’s Working in Social Media Right Now with Jeff Sieh

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, SEO expert, Paula Rollo, returns to the The Blogger Genius Podcast to share 5 quick SEO wins to get you more traffic. What blogger doesn't want more traffic? Paula shares how you can find easy wins that can add up to serious traffic, if you know how to find them.

She also shares why you should be digging into Google Search Console instead of Google Analytics to guide you in your SEO journey, why you need to call yourself an expert, and the value of doing roundup posts... with your own content.

If you’re trying to grow your organic Google traffic faster, don’t miss this episode!

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Paula Rollo SEO * Paula's SEO Workshop * Blog Post Checklist * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify

Other Blogger Genius Podcast episodes to listen to: * Get More Traffic With These New SEO Tactics with Paula Rollo * Smart SEO Strategies To Get You More Traffic with Casey Markee (Rebroadcast) * How to Grow Your Traffic with the New Google Update with David Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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Yes, Pinterest still drives traffic if you know these things... * Consistency * Keywords * How to optimize static pins

I’ve got Pinterest strategist Amy Ford, from Bloom and Grow Media, on the podcast, to share her cutting-edge Pinterest strategies.

At Catch My Party, the first company we built and still run, we get the majority of our traffic from Pinterest, but the platform has definitely changed from it's early days.

Now there are so many new features on Pinterest, it can feel overwhelming.

In this episode, Amy cuts through the noise, highlighting what you need to know and don't need to know to be successful on the platform as a blogger or creator looking for traffic.

I found this episode reassuring and enlightening, and hopefully you will too.

My major takeaway from the episode is not to write off Pinterest so fast. If you know how to use it, it can still drive substantial traffic for you.

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Bloom and Grow Media * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * What’s Working in Social Media Right Now with Jeff Sieh * Need to Pivot Your Pinterest Strategy? Yes! with Jennifer Priest * What’s Working on Pinterest in 2021? with Alisa Meredith

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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Want to know how to make money with email marketing? You know the saying, "The money is in your list." But is it really?

I've got email expert, Brittany Long from Win With Systems, on the podcast to share all her email monetization secrets.

Personally, in our businesses, email marketing gives us the biggest return on investment but I wanted to hear directly from an expert.

So Brittany and I talk about the easiest ways to set up systems to build your community, sell to your subscribers, and grow your list.

Brittany gives real tips on how to write compelling emails that get people to open, how to set up a forever series so you never run out of content to send, how to find topics to write about, how set up a launch sequence for selling a big-ticket item to your list, and so much more!

After listening to this episode, I think you will agree that if you have a solid strategy, the money is definitely in your list!

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Win with Systems * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * How to Explode Your Email List with an Easy, Fun Email Challenge with Haeley Giambalvo * What’s the Big Deal with Email and Monetization with Liz Wilcox * 5 Secrets Successful Bloggers Know to Grow Their Blogs

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Want to know how to build a new income stream fast and easy? In this episode I'm interviewing Cristy Harfmann again from ppy Family Blog. Here, she shares how she built her new income stream by launching her first successful paid workshop using MiloTree Easy Payments.

Cristy loved hosting her paid workshop so much—teaching bloggers how to work with brands—she's now launched a membership, and is planning new workshops, ebooks, and other products.

What impressed me about Cristy's story, is how she was able to change her vision of herself and her business by putting together this one-hour paid teaching session on Zoom.

What she discovered was that she was an expert in brand partnerships, and her audience was happy to pay her for her knowledge. This lead to new confidence and an entrepreneur and a new appreciation for her business.

In my original episode with Cristy, she shared how she woke up one morning and discovered her Instagram account with close to 70k followers was gone and so was her main way to make money.

If you are leaving yourself vulnerable like Cristy, with only one income stream, I recommend you build more.

See if you, too, have something to teach to your audience. If you do, I'll be happy to help you set up your own paid workshop for free with MiloTree Easy Payments. Just email me.

In the meantime, enjoy the episode. I think you'll find Cristy's story fascinating and inspiring.

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Happy Family Blog * Catch My Party * Streak * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * What to Do When You Lose Your Instagram Account with 63k Followers with Cristy Harfmann * These 3 Things Are Keeping You Stuck with Jillian Leslie * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde?

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I'm posting a solo episode where I share the 3 things that are keeping you stuck and how to get unstuck.

I've been working with female entrepreneurs very closely these last few weeks, helping them set up paid workshops using MiloTree Easy Payments, and I keep seeing these same destructive patterns.

I needed to talk about them because I suffer from these metal blocks as well.

The three limiting beliefs I'm seeing over and over again are:

  • Perfection
  • Imposter syndrome
  • Fear of the future

I share about each one, and share strategies I use in my own life to deal with them.

If this episode resonates with you, please reach out and let me know. I'd love to hear how you deal with these beliefs as well.

Show Notes: * MiloTree Easy Payments * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Pop-Up App * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde? * 9 Productivity Hacks to Save You Time with Dara Sklar * How to Overcome Burnout as an Entrepreneur with Jason Zook

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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If you are looking for productivity hacks to save you time as an entrepreneur, I've got a great episode for you! Today, I’m interviewing online productivity coach, Dara Sklar from Learn With Dara.

In this interview, Dara and I talk about:

  • How to tweak little things that will set you up for success in the future
  • Why you don't need to clean up your past messes (I love this tip!)
  • Use the power of search and Google to manage your emails and your files
  • Getting organized is not an all or nothing thing
  • Come up with systems that work with your brain -- they don't have to make sense to anyone else
  • Be kind to yourself. Change is hard!

I've already implemented a bunch of Dara's tips, like changing my download settings so I can choose where my files are saved to, using email templates, and adding good keywords to my docs for easy search.

You are going to love this episode because it will make your life so much easier!

Show Notes: * MiloTree Pop-Up App * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Easy Payments * Learn With Dara * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * Get More Traffic With These New SEO Tactics with Paula Rollo * How To Grow a Successful Business as a One-Woman Show with Lisa Steele * Social Media Trends for 2022 with Neal Schaffer

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I’ve got Chloe Thomas on the show to talk about the Ecommerce trends you need to know in 2022. Yes, it is possible to sell goods online and be successful, but you need to keep these expert tips in mind that Chloe and I discuss.

Chloe and I talk about:

  • Strategies for competing with the big brands and how you can have a real advantage
  • How to focus on your brand story
  • Highlighting what problem you solve for your audience
  • Making your brand look professional
  • The importance of giving your customer a good experience
  • Where to sell your products (website vs. marketplace)
  • How to manage all the jobs that goes into being a successful online seller

After talking to Chloe I realized there is a big opportunity today to sell things successfully online.

So even if you don't sell any physical goods yet, you want to listen to this episode so you know what the landscape looks like at the moment and how you can jump in in the future.

Show Notes: * MiloTree Pop-Up App * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Easy Payments * Ecommerce Master Plan * Ecommerce Master Plan Podcast * Faire Marketplace * Not On The High Street * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

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Today, I've got Jessica Cha from Basic Sunday on the podcast, and she share how TikTok exploded her blog traffic.

Jessica shares how after some trial and error, she found her niche, simple Korean cooking, and how TikTok put her on the map after one video she created went viral.

I believe there is a real opportunity to grow your blog using TikTok, especially if you are in a popular niche on the app.

In this episode, Jessica shares:

  • How she stumbled upon her niche
  • How her blog helps her with her mental health
  • How she researches her TikTok videos
  • How she drives traffic to her blog from TikTok
  • Ways she can grow her email list from TikTok
  • Why she's so motivated to work on her business

I really think there is a big opportunity right now to drive enormous traffic to your blog from TikTok, so hopefully this episode inspires you to explore the platform.

Show Notes: * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * 5 Secrets Successful Bloggers Already Know Cheatsheet * MiloTree Easy Payments * MiloTree Pop-Up App * Basic Sunday * Whisk * SnapTik * Basic Sunday Cooking TikTok * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Do you need strategies for how to overcome negative self-talk?

Today I’ve got my dear friend, and successful entrepreneur, Laura Fuentes, back on the show to give you a behind-the-scenes look at our actual friendship—how we help each other grow as people and entrepreneurs.

If you don't have a "business buddy," I recommend you find one.

We talk about how easy it is to fall into self-doubt as an entrepreneur, and how we need to surround ourselves with people who see our "special sauce" and can continue to remind ourselves of it.

We talk about how we (especially as women) discount what we know, how we need to put ourselves out there even even when it's uncomfortable, how we need to sound "salesy" to rise about the noise (the horror!), and how we all feel like we don't measure up, even when we are successful.

The main message of this episode is we all need to figure it out as we go! We need to just get in there and start "making"!

I hope you listen to this episode and realize we all have these self-sabotaging thoughts. But there are way we can still push forward and build the businesses and the lives we want!

Reach out and let me know what you think of this episode and if you'd like more like them. And thanks, Laura, for your honestly and friendship, as always!

Show Notes: * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * 5 Secrets Successful Bloggers Already Know Cheatsheet * MiloTree Easy Payments * MiloTree Pop-Up App * Laura Fuentes * Momables * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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Don't miss my solo episode on how to grow your income in 2022 without having to rely on social media algorithms.

Please don't build your business on shaky ground. Make sure you are building your business on something more solid... like your audience. Serve them, teach them, and they will buy from you.

Check out this episode to learn how and join my 5-Day Email Challenge to set up a paid workshop!

Show Notes: * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Easy Payments * MiloTree Pop-Up App * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes * Canva * Zapier

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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Today I'm talking about what to do when you lose your Instagram account with 63k followers. This is exactly what happened to Cristy Harfmann, creator of The Happy Family Blog.

One morning she woke up and realized she lost both her Facebook and Instagram pages. Her Facebook page came back quickly. But no matter what she did, she couldn't get her Instagram account back.

Cristy, who made a large part of her income sharing sponsored content on her Instagram page, freaked out!

Listen to the episode to hear her story.

Hear about the support she got from her community of fellow bloggers

Hear how she ultimately got her page back and what you should do if you are ever in the same position.

And hear how it's completely changed the way she thinks about building her business.

Show Notes: * EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! * MiloTree Easy Payments * MiloTree Pop-Up App * Happy Family Blog * Social Fabric * MediaVine * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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Happy New Year! Because I want you to be successful this year, I recommend you listen to my new episode with Susan Meier, branding expert, and don't make these branding mistakes in 2022.

What are the mistakes? Things like...

  • Not seeing your brand from your customer's point of view
  • Not staying consistent with your branding
  • Not understanding your customer's pain points or emotional triggers
  • Not keeping your messaging simple and coherent
  • Not leaning into emotions when you are selling

I'm really excited to be publishing this episode as my first one for the year because we talk about the fundamental building blocks for building a successful business.

If you are hoping to be more strategic and intentional when it comes to your brand in 2022, so you can explode your sales and audience, definitely listen to this episode!!

  • Show Notes:
    • EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days!
    • MiloTree Easy Payments
    • MiloTree Pop-Up App
    • Susan Meier Studio
    • Susan Meier Workbook
    • Catch My Party
    • Become a Blogger Genius Facebook Group
    • All Blogger Genius Podcast EpisodesSubscribe to the Blogger Genius Podcast:
    • iTunes
    • Stitcher
    • YouTube
    • Spotify
    • Amazon Music

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Make sure to grab your free blog post checklist and write posts that get traffic.

Download it. Print it out. Then use it every time you write a new blog post!

In this episode I walk you through the steps for writing SEO optimized blog posts step-by-step.

Listen to the full How to Write a Killer Blog Post with Ease transcript here.

Set Up a Paid Workshop in Under 60 Minutes 2022 is the year of monetization. Get the replay of the workshop I lead in November on how to set up a paid workshop in under 60 minutes. It costs $10 and you will get your money's worth.

Reach out with any questions you have about setting up your own paid workshop.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Welcome to the Blogger Genius Podcast brought to you by MiloTree.

Here's your host, Jillian Leslie. Hello, my friends.

Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie. And I just have to say, I'm so grateful that you are here. This is a rebroadcast of one of my most popular episodes from 2021.

And I think we all need a congratulations for almost getting through the year.

Because I am all about you making money in 2022, I recommend you set up a quick paid workshop. And in order to guide you please get my checklist my paid workshop checklist by going to milotree.com/paid workshop because that's what you're going to be setting up a paid workshop.

Download it and it will lead you step by step how to set up your own paid workshop in under an hour. So head to milotree.com/paidworkshop, all one word, and if you have any questions about it, or you want to show it to me or run your idea by me, just email me at jillian@milotree.com.

And now let me tell you about the rebroadcast. Well, I have the CEO of Yoast on the show her name is Marieke van de Rakt. I'm sure I have mangled her name, but she is so lovely. And for those of you that don't know what Yoast is, it's a WordPress plugin you install on your blog and it helps you optimize your content for SEO.

If you don't have it installed, I highly recommend you do there's a free version that's really useful. And Marika shares. A lot of practical advice you do not have to be technical to understand SEO. Remember, Google's really smart and we talk a lot about that. Without further delay. Here is my interview with Marieke van de Rakt.

In this episode, we discuss:

  • Why you need to write something people want to read
  • The importance of keyword research before writing your blog post
  • How to optimize your content for the screen
  • How to think about your content hierarchy
  • What cornerstone content is and why you should create some
  • The importance of structured data so Google knows what you’re writing about
  • Why niching down is so important!

Click here for the full transcript Show Notes: * MiloTree App * MiloTree Easy Payments * Free Paid Workshop Checklist * Free Blog Post Checklist * Catch My Party * Become a Blogger Genius Facebook Group * Yoast * SEMRush * Ubersuggest * Marieke’s Twitter

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Jillian Leslie 24:05
Because we are talking all about creating optimized blog posts, definitely get my free blog posts, checklists to help guide you as you write your posts. You can get this at milotree.com/blogpostchecklist

Print it out, put it on your desk, keep it there while you are writing your posts. So again, milotree.com/blogpostchecklist. It's really useful. Don't write a post without it. And now back to the show.

ITunes Blogger Genius Podcast Review I wanted to read this new review on iTunes from Patricia and she titled it Awesome Blogging Podcast.

" I have been listening from episode one in chronological order. And they have all been so helpful so I can start my own blog. I love the fact that you listen so closely to your guests and are interested in what they are saying and not just waiting to ask the next question. Keep up the great job!"

Thank you so much. Patricia.

If you're enjoying the show and you feel like you want to give me a special gift, please head to iTunes.

Here's how to add your Blogger Genius review on iTunes.

You can even do it on your Apple podcast app, find the Blogger Genius Podcast, please give it five stars and write a review and you never know. I might read it in my next episode.

And I will see you here again next week.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Are limiting beliefs and imposter syndrome holding you back?

Today, I have business and mindset coach, Maria Conde, on the show.

In this episode, we talk about what it looks like to have a successful entrepreneur mindset.

This means being willing to be uncomfortable in your business, noticing when "busyness" is just an avoidance strategy, and using affirmations, meditation, and hypnosis to change the way you think.

We also talk about how men and women are different when it comes to mindset, how to understand why different parts of your brain may be in conflict, how to ask for the sale even when you feel undeserving, and how to build a support system around you when starting a new entrepreneurial venture.

If you are hoping to break free of patterns that are holding you back, so you can explode your business in 2022, definitely listen to this episode!!

Show Notes: * MiloTree Easy Payments * Free Paid Workshop Checklist * MiloTree Pop-Up App * Maria Conde * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Get My Paid Workshop Checklist to Set Up a Paid Workshop in Under an Hour I wanted to take a short break to tell you about a free checklist I am offering and it is all about how to set up a paid workshop in under an hour. I've been talking about this, it's an awesome way to make money from your audience sharing what you already know.

Well, guess what, get the checklist, go down the list, you could set up your own paid workshop in under an hour. And we offer it MiloTree Easy Payments, free sales pages that we host for you.

You'll have your sales page, you'll have buy now links, you got everything you need to set this up before 2022. So go to milotree.com/paidworkshop, because that's what you're going to be setting up a live workshop.

So, it's milotree.com/paidworkshop, get your checklist today. And now back to the show.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I have social media strategist, Neal Schaffer, back on the show to talk about social media trends for 2022.

Neal writes books on social media and consults with large companies on their strategies. But what we talk about in this episode, is the advantage individual entrepreneurs have when it comes to promoting themselves.

Individual creators get to show up as real people and interact person to person on social media, something larger brands can't do.

In this episode, we talk about the value of MiloTree Easy Payments to test ideas quickly, thank you, Neal, for the kind words. :)

We talk about the real value of social media, which is relationship building and how social media is top of your funnel, but is not your entire business. It's one important piece of many, including SEO.

We talk about showing up live in short form video and how that's only going to be more important in 2022. We talk about using social media to celebrate other people's wins and how it's no longer about blasting out your content.

Interaction is key and will only become more important as a way to rise above the noise.

Before we launch into the episode, please come to my new live training on December. 13th at 12:00pm CT on How to Pick a Topic for Your Paid Workshop and Set Up a Sale Page in Under 60 Minutes!

It’s only $10 and it might transform your business in 2022!

You'll see how you can to test your ideas quickly using our free MiloTree Easy Payments sales pages.

This way, you only build out what your audience wants from you. No wasted time creating courses or memberships people don't want to buy.

If you want to get creative and make money in 2022, definitely come to the workshop!!

Show Notes: * Choose Your Workshop and Set Up a Sales Page in Less Than 60 Min * MiloTree Easy Payments * MiloTree Pop-Up App * Neal Schaffer * Blog Millionaire * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

And I'm segueing into the fact that I am hosting this paid training on December 13th, at noon, if you can't be there live, no problem I'm going to send you a recording.

But I think this is fitting with what Neal and I are talking about this is a new way to build your business put yourself out there in front of your audience to see what they want. To test stuff to not build until you are validated.

You know people want this from you. It's a little bit like coming off of our perches, coming down and really interacting and really connecting.

So please, to sign up either email me at jillian@milotree.com to get a link, connect with me on Instagram @milotree. Just DM me or go to here's the URL workshop2.milotreecart.com.

And I don't know let's start 2022 with a whole different mindset of build fast test and put it out there. And I will see you. I'll see some of you hopefully at the workshop, and I will see you here again next week.

Other Blogger Genius Podcast episodes to listen to: * How to Use Social Media to Grow Relationships and Engagement with Neal Schaffer * Set Yourself Up For Successful Brand Work with Jenny Melrose * How Google Web Stories Can Seriously Boost Your Traffic with Cheryl Norris

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I have Tamara Bennett from Southern Adoornments Decor back on the show to share how to build a seven figure membership.

The reason David and I built MiloTree Easy Payments, was to help creators start memberships the fasted and easiest way possible. We think there is no better way to serve your audience and make serious money than with a membership.

And in fact, it was Tamara who opened my eyes to this whole thing.

Tamara and I discuss how she got started painting live on Facebook, how she was able to build a membership off of that teaching people how to paint door hangers. We also talk about the importance of community when building a membership and how to show up for your people.

Tamara shares her TikTok strategy, her favorite new platform, and how she's been able to grow her following to over 60k.

If you are interested in creating recurring revenue, money that you can count on each month, a membership is a great way to do it, so definitely listen to this episode.

And to start putting the pieces in place for a membership, I recommend you test your idea with a paid workshop.

Please come to my new live training on December. 13th at 12:00pm CT on How to Pick a Topic for Your Paid Workshop and Set Up a Sale Page in Under 60 Minutes! It’s only $10 and it might transform your business!

Show Notes: * Choose Your Workshop and Set Up a Sales Page in Less Than 60 Min * MiloTree Easy Payments * MiloTree Pop-Up App * Southern Adoornments Decor * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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To take a break from the stresses of life this Thanksgiving, and to focus on what really matters, and those we love, I thought I'd rebroadcast the guided meditation I recorded last year on gratitude.

When I re-listened to it this week, I saw how much calm and peace it gave me focusing on what I'm truly grateful for.

I hope it does the same for you.

If you’re interested. In the spirit of Thanksgiving, this meditation is on gratitude.

Find a comfortable place where you can sit down or lie down and close your eyes. And let’s start breathing. Breathe in and out. And in and out. On this breath, picture, a giant wave crashing over you.

So, ready, breathe in. A giant wave crashes over you. And as you exhale, the water retreats, and so does a little bit of the tension you’re holding in your body.

So, let’s try that again.

Breathe in, let the wave crash over you. And as it retreats, exhale feel a little more tension, leave your body. Let’s do that one more time, breathe in. Feel this wave crash over you. And as the water retreats, a little more tension leaves your body.

And now, let’s scan our bodies because there are usually some extra places where we hold tension.

When I mentioned a place, see if you can relax it just a little bit more. Let’s first focus on our eye sockets. Can you feel them relax just by focusing on them?

And now let’s move down to our jaws. We tend to hold a lot of tension in our jaws. Oh, feel it relax. And now, let’s move down to our throats and to our shoulders.

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Who doesn't want to grow their online income? You're in luck. In this episode, I'm interviewing business coachKim Garst, on how to make more money online. This is her specialty.

Her strategy is all about clear messaging, showing up on video so people get to know, like, and trust you, and using your email list to drive sales and repeat sales.

Also, as the online world becomes more crowded, it's even more important to dial in all of these pieces.

Also, as a way to grow your income, come to my live training on Nov. 17th at 12:00pm CT on How to Set Up a Paid Workshop in 60 Minutes. It's only $10 and it might transform your business!

Show Notes: * How to Set Up a Paid Workshop in 60 Minutes * MiloTree Easy Payments * MiloTree Pop-Up App * Kim Garst * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * What’s Working in Social Media Right Now with Jeff Sieh * How To Grow a Successful Business as a One-Woman Show with Lisa Steele * Make Real Money Teaching Online Classes with Cynthia Samanian

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Do you sell products? Steal this strategy from Susan Bradley, ecommerce marketing expert.

In this episode, we talk all about what goes into building a successful ecommerce strategy.

We talk about product validation (which goes beyond asking your mom), finding your audience, how to talk to your customers in an authentic way, how to build excitement around your product, and what your metrics and conversion rates should really look like.

We also talk about imposter syndrome, how building a company is hard work, and how the answer is always consistency.

If you sell products or are thinking of starting (and you know I think this is a pillar of every successful online business today), don't miss this episode.

Stop Giving Your Content Away for Free! Come to My Live Training!

Jillian Leslie 0:11
Hello, friends. Welcome back to the Blogger Genius Podcast. I am your host, Jillian Leslie. And I'm so happy you are here. I don't know if you can tell, but I have a smile on my face.

And it's because David, my husband and partner and I have been so busy rolling out our new product called MiloTree Easy Payments. What I wanted to share was my why, why did we create this.

And it's really because of you, because of my audience because of the creators that I interact with on a daily basis. So, I'm always so blown away by what people build and create and the content that they share.

And there are two pain points that I continually hear creators struggle with, and one is how to monetize. They're giving so much away for free. And they're feeding the algorithms, but they don't have as much to show for it as they would like.

And the second is that they have to deal with all these platforms. And that technology is tricky and difficult and frustrating. So, David and I said could we find a way to help creators monetize their audiences and what they know, by creating memberships.

Teaching workshops, selling their services. And make it so easy for them to get paid to sell their offerings to manage their back-end businesses and make the technology lean and simple.

On November 17th, Alisa Meredith and I are hosting a training for $10 to teach people how to set up paid workshops in under 60 minutes. And in order to set up a paid workshop, let's assume it's going to be an hour long teaching session.

The only technology you need is Zoom, an email service provider like Mailchimp, or ConvertKit, or MailerLite and three, MiloTree Easy Payments. I would love it if you came to this workshop. In order to sign up, all you do is you go to workshop.milotreecart.com.

Take a look at our sales page. This took me about 10 minutes to set up. And with your easy payments account, you will get one just like this and we'll host it for you. Just briefly how can a workshop move the needle for your business?

One, you are monetizing your audience monetizing what you know instead of putting out so much free content.

Two, you get to show up live for your community and hear what they're struggling with. So, you know what direction to move your business.

Three, because the platform is so easy to use, you can experiment with memberships or coaching. And the best part again with you in mind is there's no monthly fee to use MiloTree Easy Payments.

We charge a small transaction fee so we don't make money until you make money. This way we are 100% aligned.

Other Blogger Genius Podcast episodes to listen to: * How To Grow a Successful Business as a One-Woman Show with Lisa Steele * How To Figure Out What To Sell with Kaycee Geeding * How to Win Selling on Shopify with Elle McCann

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Learn how to explode your email list with an easy, fun email challenge. It's easier than you think.

In this episode, I'm interviewing Haeley Giambalvo. Haeley is an old time blogger, but she started a new gardening blog called Native Backyards about a year ago.

At first Haeley's email list was growing slowly. Then she created her 4-week simple email challenge, and it helped her grow her list by over 700 subscribers in two months.

Topics Haeley and I discuss in this episode:

  • How to come up with your email challenge idea
  • How to set up and run your challenge just using email and a Facebook group
  • How to keep your audience excited during the challenge
  • How to create products to support your business
  • What to do when the challenge is over!

What you will see, after listening to this episode, is that an email challenge doesn't have to be complicated. Just use Haeley's straight-forward strategy and you'll be amazed how quickly you can grow your list.

Show Notes: * How to Set Up a Paid Workshop * MiloTree Easy Payments * Native Backyards * Design Improvised * Catch My Party * Free MiloTree Blog Post Checklist * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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In this episode, with Emily Eggers from the food blog, Legally Healthy Blonde, we’re talking about how to 10x your traffic using Facebook Groups.

Over the last year, Emily grew her blog traffic from 1,000 sessions to 100,000 sessions by strategically targeting Facebook groups on niche food topics with millions of members.

She figured out how to share her recipes in these groups, and optimize them for maximum engagement. And she's done this by only targeting 3-4 groups!

Topics Emily and I discuss in this episode:

  • How to target the right Facebook groups
  • How to structure your posts for maximum engagement
  • How often to post and when
  • How to convert your Facebook traffic into email subscribers and affiliate sales
  • How to work on SEO at the same time

Ready to 10x your traffic? Don't miss this episode!

Show Notes: * “How to Get Paid for Your Knowledge” Workshop * MiloTree * MiloTree Easy Payments * Free MiloTree Blog Post Checklist * Legally Healthy Blonde * Mediavine * Food Bloggers Central Facebook Group * Casey Markee * Cooking with Keywords Course * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Join our Nov. 17th Workshop to Learn How to Get Paid for What You Know Jillian Leslie 0:11
Hello, my friends. Welcome back to the show. I'm your host, Jillian Leslie. And I want to invite you to a special workshop I'm hosting with my friend, Alisa Meredith, she's a marketing expert.

And we are hosting a workshop to teach you how to set up a paid workshop in under two hours, using MiloTree Easy Payments.

I've been asking in my Become A Blogger Genius Facebook group. By the way, if you are not a member, please go to Facebook and join.

I've been asking people, if you could set up a paid workshop easily would you do it? And the answer I'm getting is a resounding yes. So Alisa and I decided to host this $10 workshop.

So, we're doing a paid workshop to teach you how to run a paid workshop. We're going to go step-by-step it is much easier than you think it is. And I'll show you how to use MiloTree Easy Payments as the best and easiest way to get paid for it.

What are the advantages? One, you start monetizing your audience. Two, you start learning from your audience. Three, you start to build out other products like other workshops or a membership just by doing it up.

And four, this is going to give you the drive to get out there and just start. So, head to milotree.com/paidworkshop to get on my email list. And I will email you all of the details.

It's going to be November 17th, at noon Central Time, but you're going to get a recording of the Zoom call afterwards. I'd love you to show up live but you do not have to.

We're also going to give you a PDF that steps you through setting up your paid workshop. I think this is going to be super cool. I would love to see you there. So, head to Milotree.com/paidworkshop and you will get all of the details.

Other Blogger Genius Podcast episodes to listen to: * Smart SEO Strategies To Get You More Traffic with Casey Markee (Rebroadcast) * How a Facebook Group Can Catapult Your Business with Christina Jandali * Why It’s Worth Growing an Engaged Facebook Audience Right Now with Melanie Ferguson

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this episode, with my friend and marketing expert, Alisa Meredith, we're talking the truth about courses vs. memberships. If you've thought of creating one or both, you don't want to miss the episode.

I think you'll be surprised by some of our conclusions.

Topics we discuss in this episode:

  • Yes, there is a group of people willing to pay your for your expertise, call these your raving fans
  • Setting up a membership or workshop is easier than you think
  • Course are tricky and get outdated
  • People join memberships for the content, but stay for the community
  • People are more forgiving if you show up live
  • We all want connection!
  • Less is more!

Please join the workshop ($10) on Nov. 17th Alisa and I are hosting, showing you how to set up a paid membership in under two hours. It's going to be fun!

If you're looking for new ways to monetize your blog and online business, I think you'll find this episode very interesting!

Show Notes: * MiloTree * MiloTree Easy Payments * Alisa Meredith * MiloTree Easy Payments Workshop * Catch My Party * Become a Blogger Genius Facebook Group * Free MiloTree Blog Post Checklist * 5 Secrets Successful Bloggers Already Know Cheat Sheet * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * How to Start a Membership to Inspire Others with Roland Denzel * How to Grow a Successful Membership by Loving Your Members with Amy Sadler * How to Set Up a Paid Membership Program with Ease with Melissa Lanz

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Want to find out how to make easy affiliate money now as the holidays approach? Wait until you hear this episode of The Blogger Genius Podcast.

I've invited my friend, Jeannine Crooks, from affiliate network Awin, back on the show, to share her tips and tricks for monetizing on Black Friday, the holidays, and beyond.

In this episode, we talk about:

  • How Black Friday sales are coming earlier this year and how to prepare
  • How to create easy niche holiday shopping guides
  • How when in doubt, to feature products from Etsy
  • How to pick the right affiliates to promote
  • How to incorporate live selling this year
  • What types of gifts are trending this year
  • And why any noun in a blog post could be an affiliate link!

Your job as a blogger is to solve problems for your readers. I always say, affiliate marketing is the easiest way to do that. Especially during the holidays, lean into your area of expertise and start making suggestions your audience will thank you for!

This episode will get you ready to kill it during the holidays, so don't miss it! And don't leave money on the table!

Show Notes: * MiloTree * MiloTree Easy Payments * Awin * Share a Sale * Catch My Party * Outschool * Cratejoy * Become a Blogger Genius Facebook Group * Free MiloTree Blog Post Checklist * 5 Secrets Successful Bloggers Already Know Cheat Sheet * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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If you've been wondering how to start a membership to inspire others, wait until you hear this episode of The Blogger Genius Podcast.

This week, I’m talking with Roland Denzel, from EatMoveLive52. He is a life and wellness coach, and hosts a membership program to inspire others to get healthy.

In this episode, we talk about Roland's journey from overweight kid to healthy adult, how he turned his experience into a book, and how that book launched his online business helping others loss weight and lean into health.

Roland and his wife lead their membership together.

To Roland, this is more than a business (although he shares the business lessons he's learned along the way). This is a calling.

If you have something on your heart you want to share in a membership, definitely listen to this episode. And remember, we can help you get started with MiloTree Easy Payments!

Show Notes: * MiloTree * MiloTree Easy Payments * EatMoveLive52 * Roland Denzel Instagram * Become a Blogger Genius Facebook Group * Free MiloTree Blog Post Checklist * 5 Secrets Successful Bloggers Already Know Cheat Sheet * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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In my newest episode of The Blogger Genius Podcast, I’m talking with Jenny Melrose, an influencer marketing expert. We’re discussing how to set yourself up for successful brand work.

This is the second time Jenny's been on the show, and I'm delighted to have her back!

In this episode, we talk about:

  • How the influencer marketing space is growing as brands see the benefits
  • How to pitch directly to the brands you want to work with
  • Why you don't want to add prices to your media kit
  • How to pitch "your audience" to brands and not "yourself"
  • Why you want to think of yourself as a business owner and not a blogger chasing pageviews
  • How Jenny uses Instagram to get close to her audience

If you're wanting to up your sponsored content and brand ambassador game, and not sell yourself short, this episode is must-listen!

Show Notes: * MiloTree * MiloTree Easy Payments * Jenny Melrose * Sway Group * Jenny Melrose Pitch Guide * Become a Blogger Genius Facebook Group * Free MiloTree Blog Post Checklist * 5 Secrets Successful Bloggers Already Know Cheat Sheet * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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In my newest episode of The Blogger Genius Podcast, I'm talking with Cheryl Norris from Bakes by Brown Sugar. We're discussing how Google Web Stories can seriously boost your traffic.

If you haven't heard of Google Web Stories yet, you'll want to stick around to learn what they are, and how easy they are to create.

If you are not making Google web stories yet, this episode will get started. For Cheryl, it was the added traffic from her web stories that got her accepted into the ad network, MediaVine.

In this episode, we talk about how:

  • What Google Web Stories are and where to find them
  • Cheryl's amazing traffic results from creating Web Stories
  • How to create Web Stories quickly and easily yourself using the Google Web Stories WordPress plugin
  • What should go into your Web Stories
  • How you need to experiment with the Web Stories you create because not all will take off

If you are working to grow your traffic, this episode is so good! Don't miss it!

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Bakes by Brown Sugar * Web Stories WordPress plugin * Become a Blogger Genius Facebook Group * Free MiloTree Blog Post Checklist * 5 Secrets Successful Bloggers Already Know Cheat Sheet * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * How to Take Photos Like a Pro with Cheryl Norris * Get More Traffic With These New SEO Tactics with Paula Rollo * How to Grow Your Traffic with the New Google Update with David Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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If you are wondering how to grow a successful business as a one-woman show, this is the episode for you.

Today I’m talking with Lisa Steele from Fresh Eggs Daily. She started a successful business around raising chickens. Her Facebook page turned into a blog. Her blog got her a book deal (she's coming out with her fifth book in 2022) and a TV show. And now she sells her own line of chicken supplements on Amazon and Chewy

We talk all about:

  • How she accidentally started her business after giving people advice on chickens
  • How the pandemic has been a boon for her business
  • How books don't make you rich, but give you credibility
  • The ins and outs of selling products on Amazon
  • What her blogging and social media. schedule looks like
  • Why you don't need to always create new content, but update the content you have

If you want to know how Lisa runs such a successful business all by herself, don't miss this episode!

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Fresh Eggs Daily * Fresh Eggs Daily Cookbook * Become a Blogger Genius Facebook Group * 5 Secrets Successful Bloggers Already Know Cheat Sheet * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today I'm talking about what's working in social media right now with Jeff Sieh, social media expert and second time returning guest.

We talk all about:

  • What's working on Pinterest now and why you should lean into Idea Pins
  • Why you should also lean into Reels
  • Why video is so important to your social media strategy
  • Why you want to repurpose as much content as possible so you don't have to always reinvent the wheel
  • Why you might get out of your own content bubble to see what other people are doing
  • How to add "entertainment" to your content
  • And why the old sales model doesn't work anymore

If you're struggling with social media or if you just want to up your game, this is the episode for you!

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Jeff Sieh * Jeff Sieh on Pinterest * Tailwind FB Show * Social Media News Live * Become a Blogger Genius Facebook Group * 5 Secrets Successful Bloggers Already Know Cheat Sheet * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes to listen to: * How to Be Successful on Pinterest and Instagram Today with Jeff Sieh * Need to Pivot Your Pinterest Strategy? Yes! with Jennifer Priest * What’s Working on Pinterest in 2021? with Alisa Meredith

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, Paula Rollo and I are sharing how to get more traffic with these new SEO tactics we outline. Paula is my friend and SEO expert, who loves nerding out on how to have success on Google.

In this episode we talk a lot about "search intent," thinking about what problem someone is having and how to make your content the exact right solution for them. By thinking about search intent, you gain a deeper understanding of what kind of content to create.

We also talk about how to target certain keywords for success, how to create content that shows your authority, and how to analyzing your past posts to determine how successful they are.

We also talk about how to speak Google's love language so you can build a strong relationship with the platform. You might not get love back, but at least you'll get traffic. :)

If you're trying to grow your organic traffic, don't miss this one!

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Have you ever wondered how to exert your power as a micro influencer? Did you know micro influencers can have a big impact, and brands are looking to work with them because of their deep connection to their audience?

Today, I’ve got Mia Voss on the podcast, from Mia Voss Live. Mia understands the buying influence of women and works with brands that want to reach women in an authentic way.

In the episode, she shares how she got started on the internet, how she and her brand have evolved over time (and continue to evolve), how she is a natural storyteller, how she uses her influence to highlight the people, companies, and causes she believes in, and how with her podcast, she wants to talk about all the stuff people don't naturally share.

Mia is a breath of fresh air. You will love her joie de vivre! And if you don't think you have much influence because your following is small, think again. Mia shows how to create change in the world one good dead at a time.

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Mia Voss Live * Helix Interactive * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

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Have you ever wondered how to exert your power as a micro influencer? Did you know micro influencers can have a big impact, and brands are looking to work with them because of their deep connection to their audience?

Today, I’ve got Mia Voss on the podcast, from Mia Voss Live. Mia understands the buying influence of women and works with brands that want to reach women in an authentic way.

In the episode, she shares how she got started on the internet, how she and her brand have evolved over time (and continue to evolve), how she is a natural storyteller, how she uses her influence to highlight the people, companies, and causes she believes in, and how with her podcast, she wants to talk about all the stuff people don't naturally share.

Mia is a breath of fresh air. You will love her joie de vivre! And if you don't think you have much influence because your following is small, think again. Mia shows how to create change in the world one good dead at a time.

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Mia Voss Live * Helix Interactive * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Are you wondering how to start selling on Amazon Live? Have you been shopping on Amazon and seen people selling like they've got their own QVC shows?

Today, I've got Nicole Carr, from the blog Take It From Nicole, on the podcast. She's been selling on Amazon Live for about six months and she's been making a six-figure income doing it.

If you want to know how often she goes live, how she structures her shows, how she figures out what to promote, and how she stays consistent, don't miss this episode. She shares all her affiliate marketing tips and Amazon Live secrets.

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Take It From Nicole * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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Want to learn how to grow a successful membership by loving your members? This is exactly what Amy Sadler, from Amy Sadler Designs, has done.

She started her business painting kitchen cabinets, but after having another child, took her interior design business online.

Then, with an expertise in color mixing, and an understanding of resin, she began a membership teaching people painting tumblers, how to mix different colors with resin to create different looks.

Who would have thought you could create a successful membership with over 500 members, teaching such a specific skill?

Well, Amy proves that you can. And the secret to her success is the way she shows up for her members, serves their needs and loves them.

If you are hoping to start a membership , you will find Amy's story both enlightening and inspiring. Don't miss it!

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Amy Sadler Designs * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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Do you need to pivot your Pinterest strategy? Yes!

This new episode with Jennifer Priest, from Smart Creative Social, is about aligning yourself with Pinterest so Pinterest continues to drive traffic to your site.

We talk about why things that worked on Pinterest previously, might not work now.

We talk about where Pinterest is focused, so you can focus your Pinterest strategy on the same things.

And we discuss why it's so important to be looking for new and novel ideas to create content about.

If Pinterest is important to your business, please don't miss this episode. I think it will be very clarifying and give you real action steps as you move forward.

Show Notes:

  • MiloTree
  • MiloTree Easy Payments Beta Tester
  • Smart Creative Social
  • Catch My Party
  • Become a Blogger Genius Facebook Group
  • All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes with Jennifer Priest to listen to: * How to Be Effective on Pinterest Today with Jennifer Priest * How To Get More Pinterest Traffic by Crushing the Pinterest Algorithm with Jennifer Priest

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Wondering how to keep your blog safe legally?

For example, how should you disclose affiliate links on your blog and on social media? What does ADA compliance mean? What is copyright, and how can you protect your work? Do you really need an LLC? How do you stay GDPR compliant?

These are just some of the topics I cover today with Maria Spear Ollis, a lawyer serving online content creators and bloggers.

Just reading that list above shows how complicated and overwhelming the whole thing can feel. That's why I recommend you listen to this episode. Maria talks in easy-to-understand language so you can make sure to protect yoursel without having to hire a lawyer, and without pulling your hair out!

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Maria Spear Ollis * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Thinking of Building a Membership?

If you are planning to build a membership, I want to talk to you. This week has been incredibly fun for me, we are working with our beta testers for our new product called MiloTree Easy Payments.

This is the easiest way to collect payments from your members. And it's also a very inexpensive way to do it. And I've been working one on one with our beta testers. And I think it's really cool.

So, if you want to use our product, be one of our beta testers. Be in on the ground floor, I would be so psyched. Please head to milotree.com/betatester, and I will reach out to you and get you started and set up. This is the easiest way to start a membership.

Other Blogger Genius Podcast episodes to listen to: * What You Need To Know To Protect Yourself Legally as an Influencer With Danielle Liss * How to Write a Killer Blog Post with Ease + FREE Checklist with Jillian Leslie * How to Grow Your Traffic with the New Google Update with David Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Ever wonder if you could make real money teaching online classes? Do you feel like you've got something to share but don't know where to start?

I'm interviewing Cynthia Samanian from Hidden Rhythm. Cynthia teaches culinary professionals how to teach online cooking classes, but her strategies work for any niche.

She breaks down her framework into four key components -- how to zero in on your expertise, how to engage with your target audience, how to sell to them, and ultimately how to teach them.

If you've ever thought teaching online classes could be a new and lucrative income stream for you, don't miss this episode!

Show Notes: * MiloTree * MiloTree Easy Payments Beta Tester * Hidden Rhythm * Catch My Party * Become a Blogger Genius Facebook Group * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Ever wonder how to write a killer blog post with ease? What do you need to do to grow your blog?

This is why i recorded this solo episode. I wanted to go through creating a blog post step-by-step.

And I even have a free blog post checklist PDF I recommend you download and use as your guide when you are writing posts.

In this episode, I talk about what to think about before writing a word of your post. What problem are you solving with the post and what keywords do you plan to target?

I also talk about how to write to your two audience — your visitors and Google. I talk about how to make your content easy to digest for both.

I also discuss how to make your posts stand out from the competition. Can you beat the posts ranking in the first three spots on Google?

I hope this post gives you the confidence and know-how to write posts that get you noticed.

If you like this post, and want to deeper with me, sign up for my Beginner's Guide to WordPress course. I help demystify the platform. WordPress is robust, but not always intuitive.

I share what about WordPress you should pay attention to, and what you don't need to. I also go in more depth about writing blog posts beyond this podcast.

If you want to explode your blog, I recommend you check ou the course. It will get you off on the right foot.

Show Notes: * MiloTree * The Blogger Genius Blog Post Checklist * The Beginner’s Guide to WordPress Course * MiloTree Easy Payments Beta Tester * Cheat Sheet: The 5 Secrets Successful Bloggers Already Know * Become a Blogger Genius Facebook Group * My 4 Biggest Takeaways Newsletter * All Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this episode with my friend and SEO expert, Paula Rollo, we talk about how to know exactly what to blog about by using your Google Analytics.

Before you listen to the episode, grab my Google Analytics Cheat Sheet. Google Analytics can be confusing. But with this cheat sheet, you will know exactly how to find the 4 most important pieces of info.

How many time have you asked yourself, what should I blog about? How do I know what type of content to spend my time on.

Paula and I also discuss ways to use your analytics to figure it out, not only what your audience wants from you, but also what Google thinks you’re an expert in.

We talk about how all that information is in your Google Analytics and Google Search Console, if you know what you’re looking for.

We talk about targeting keywords in your niche to grow your traffic, how to find hidden opportunities to get your content found, how to piggyback off of what’s already working for you on social media, and how to think about riding cultural waves to get your posts to show up in search.

After listening to this episode, you’ll never wonder again what kind of content to create to be successful in your business.

This episode will give you all the shortcuts you need to grow your traffic with the right content!

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Yes, smart SEO strategies can get you more traffic. This is a rebroadcast of one of my most popular Blogger Genius Podcast episodes. I'm interviewing SEO strategist, Casey Markee, all about how to optimize your blog and posts for more organic search traffic.

In this interview, we cover:

  • The best long tail keyword strategy for creating posts
  • How to optimize the “tech” side of your blog
  • How to build external links to show your authority
  • What is the Google User Experience Update Google is rolling out now
  • Do you need to focus on word count?

If you want to get your blog into the best shape ever, definitely listen to this episode and reach out at jillian@milotree.com if you need any blog technical help. We’d love to help you!

For the full transcript, click here: Get More Traffic with These Cutting Edge SEO Strategies + New Google Update.

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes about SEO to listen to: * How to Grow Your Traffic with the New Google Update with David Leslie * Get More Traffic in 2021 with these SEO Tips with Jeff Hawley * New SEO Advice for Bloggers to Explode Their Traffic with Marieke van de Rakt

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I'm talking with Heather Sager about how best to do live video and why you must!

This is advice for doing Facebook Lives, Instagram Lives, and any other place you could show your face on video.

If you want to stand out from other bloggers, I can't think of a better way. Live video helps you build deeper relationships with your audience. It's a the best way to fast-track the know, like, and trust factor we're all trying to build.

But it does feel awkward. So if you feel like it's difficult to show up on camera, you're not alone.

Heather shares all her tips and tricks for helping people get over there fear and help them show up!

In this episode, we discuss:

  • The best ways to communicate with your audience
  • Understand our fear of showing up live on video
  • Strategies for overcoming our trepidation
  • The basic technology you need for video
  • Differences between showing up live on Facebook vs. Instagram
  • How to practice showing up
  • Why people are more forgiving of live video

Heather has so many great takeaways. If you even considered going live and putting your face out there, hopefully this episode will give you the courage to do it!

Show Notes: * MiloTree * Cheat Sheet: The 5 Secrets Successful Bloggers Already Know * The Beginner’s Guide to WordPress Course * Heather Sager * Become a Blogger Genius Facebook Group * My 4 Biggest Takeaways Newsletter * The Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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If you are ready for a fresh start with your online business, the best thing you can do is test your new idea to make sure your audience is interested.

The question to ask is: Does your new offering connect with your community?

In Part 2 of my interview with Laura Fuentes, she shares how she was able to test her new idea of teaching wellness by hosting webinars and asking her audience for feedback.

You can listen to Part 1 here: "Find New Solutions for Your Audience Now!"

Laura is pivoting her business from selling meal plans to moms to helping them live healthier lives by focusing on themselves.

Health is something Laura is deeply committed to. If you follow her on Instagram you see that in everything she posts. And she wants to share this with other women who are struggling to feel better about themselves and their wellness.

In this episode, we discuss:

  • Using the webinar software Demio to test her idea
  • Showing up live and engaging with your audience to understand their needs
  • How our businesses evolve as we evolve
  • How you need to be willing to fail to grow
  • Why you should start with a free group to help you learn

Laura has such a refreshing take on life, motherhood, and business. Don't miss this Part 2 and the lessons Laura has learned.

Show Notes:

  • MiloTree
  • Cheat Sheet: The 5 Secrets Successful Bloggers Already Know
  • Episode #177: Find New Solutions for Your Audience Now with Laura Fuentes
  • The Beginner’s Guide to WordPress Course
  • Laura Fuentes
  • Demio
  • Laura’s Busy Mom’s Guide to a Healthy Lifestyle
  • Healthy Eating Habits with Your Kids
  • Momables
  • Laura’s Instagram
  • Catch My Party
  • Become a Blogger Genius Facebook Group
  • My 4 Biggest Takeaways Newsletter
  • The Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes with Laura Fuentes to listen to:

  • 177: Find New Solutions for Your Audience Now with Laura Fuentes (Part 1)

  • 081: How to Be Self-Taught and Build an Online Empire with Laura Fuentes

  • 024: How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2)

  • 023: How to Start a Business by Solving a Problem for Moms (Part 1)

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Many of you are wondering how to find new solutions for your audience now!

Things are changing. We're feeling it as the world opens up. So how do we stay fresh and help our audiences in new ways?

I've got my good friend, Laura Fuentes on the show to talk about how she's expanding her business from focusing on meal planning and recipes, to wellness for women and mothers.

In this episode, we discuss:

  • How to listen to what your audience is saying to you
  • Why you need to keep growing as a blogger and online entrepreneur
  • How to pivot your business by going deeper into how to serve your community
  • How to test your new concept quickly and cheaply doing B- work

If you are thinking about finding new opportunities to monetize solutions for your community, definitely listen to this episode.

Grab Your Free "5 Secrets Successful Bloggers Already Know" Cheat Sheet I put together a cheat sheet that I think would be really useful. And I call it The Five Secrets Successful Bloggers Already Know Cheat Sheet. Now we work with a lot of successful bloggers, we are successful bloggers, and I took some time to really dissect what is it?

What are the commonalities, I see that all of these bloggers do? And so, I want you to grab this at milotree.com/secrets. And you can have this and download it and use it as a guide.

Because as bloggers we have so much on our plates, it's nice to know that these are the directions you want to focus on because these are the ones that are really going to pay off. So, again, head to milotree.com/secrets, and get it today.

Show Notes:

  • MiloTree
  • Cheat Sheet: The 5 Secrets Successful Bloggers Already Know
  • The Beginner's Guide to WordPress Course
  • Laura Fuentes
  • Laura's Busy Mom's Guide to a Healthy Lifestyle
  • Healthy Eating Habits with Your Kids
  • Momables
  • Laura's Instagram
  • Catch My Party
  • Become a Blogger Genius Facebook Group
  • Blogger Genius Newsletter
  • Blogger Genius Podcast Episodes

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other Blogger Genius Podcast episodes with Laura Fuentes to listen to: * #081: How to Be Self-Taught and Build an Online Empire with Laura Fuentes * #024: How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2) * #023: How to Start a Business by Solving a Problem for Moms (Part 1)

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I'm asking the age-old question. Can you be a successful lifestyle blogger in a world where we are all experts in one thing? I always preach the concept of niching down, staying in your lane, and focus.

So today I'm talking to Jessica Burgess from the blog, Fantabulosity. She is the quintessential lifestyle blogger, blogging about food, organization, and anything related to family life.

And she has found tremendous success. She monetizes with display ads (she's with MediaVine), sponsored content, affiliate sales, and digital products.

Even though Jessica blogs about a variety of topics, she is still very specific in the content she creates, and knows exactly what her audience wants from her.

So if you can't narrow it down in terms of niche, listen to this episode to learn Jessica's secrets.

Show Notes:

MiloTree

MiloTree Speed Test

Inspired Budget

Become a Blogger Genius Facebook Group

MiloTree Newsletter

The Blogger Genius Podcast

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, I'm interviewing Allison Baggerly from Inspired Budget, and we're talking about money and blogging! Yep, we're going there.

Money is one of the most uncomfortable topics to discuss, which is why I think it's so important.

Allison shares how she pulled herself out of over $100,000 in debt, which led to her creating her blog to help others do the same.

We talk about how as a blogger, you should think about budgeting (even if you have debt), so you can grow your online business successfully.

You do need to spend money to make money, but how do you know how much to spend? How long should you give yourself to build a blog? And what about all those expensive courses? Are they worth it?

These are just a few of the topics we cover in today's conversation. If money is something you think about and worry about (and who doesn't?), this is the episode for you. Listen now!

Show Notes:

  • The Beginner's Guide to WordPress Course
  • MiloTree
  • Become a Blogger Genius Facebook Group
  • Newsletter signup
  • Inspired Budget

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Other related Blogger Genius Podcast episodes to listen to: * What I Wish Someone Had Told Me About Motherhood and * How to Write About Difficult Topics in Your Blog * How to Drive Enormous Traffic to Your Blog with Melanie Ferguson * 5 Secrets Successful Bloggers Know to Grow Their Blogs with Jillian Leslie

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I recorded this solo episode because I wanted to share what I wish someone had told me about motherhood and blogging before I became both a mother and a blogger.

Are they compatible? You bet. Are they in conflict? You bet. I call it a big soup of emotions, challenges, and successes.

Everything about motherhood is contradictory, and being a mother and entrepreneur has lots of those contradictions built in.

But being a blogger and entrepreneur has been important for my metal health and has even made me a better mother.

In this episode, I share my journey, the lessons I've learned along the way, and the things I would do differently if I could. Enjoy. And please reach out with any thoughts or comments you have!

Show Notes

  • The Beginner's Guide to WordPress Course
  • MiloTree
  • Become a Blogger Genius Facebook Group
  • Join my Newsletter

Subscribe to the Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Intro 0:04
Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11
Hello, my friends. Welcome back to the Blogger Genius Podcast. I'm your host, Jillian Leslie, I am a serial entrepreneur, with my husband, we founded Catch My Party, the MiloTree pop-up app. I'm a business coach, and a business translator.

So, I take what is working in online business, I break it down. So, you can use these strategies yourself to grow your blogs, your online businesses, and make more money.

Before I get started, I am really excited to announce this. I have just launched my first course called the "Beginner's Guide to WordPress: How to Write Killer Blog Posts with Ease."

It is not just for beginners, it is for anybody who has a WordPress blog, but does not feel 100% comfortable using it or who needs some overall strategy on blogging.

I start with the real big picture stuff of how to make money with your blog, how to think about content.

And I get all the way down to how to use the Gutenberg editor what all those crazy dashboards are for in WordPress, and I have to read you what one of my beta testers said about the course this is Sarah from Beyond the Playroom.

And she wrote, "This course is fantastic. This will save people literally countless hours. Jillian is really intuitive and seems to know exactly the questions and struggles people face with WordPress and blogging. I've done quite a few courses. And honestly, this one is my favorite."

And I have to thank Sarah for that. But I so, believe in this course. I of course, offer a 100% money back guarantee, I am rolling it out now at a special price of $169.

And in two weeks, that price is going up. Also, there are some bonuses that I've included.

Like I personally will review your first blog post that you write in this course. So, please, to learn more and sign-up head to milotree.com/wordpress. Super easy to remember you've got a WordPress blog milotree.com/wordpress.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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What's working on Pinterest in 2021? Isn't that the question we are all asking ourselves?

I've got Alisa Meredith from Tailwind back on the show (her fifth appearance), to share what their internal data crunchers have discovered, based on their Tailwind user base.

Given how Pinterest is constantly changing, Alisa's insights are extremely helpful as we all fine tune our own Pinterest strategies.

Today we discuss:

  • What type of content Pinterest creators are adding to the platform
  • Whether Pinterest followers really matter (yes, they do!)
  • How you should be thinking about story pins today
  • How you should be divvying up your time creating content for Pinterest
  • And whether repinning is still a thing!

If you want the most up-to-date info on Pinterest this is your episode!

Show Notes:

  • MiloTree
  • Become a Blogger Genius Facebook Group
  • My 4 Biggest Takeaways Newsletter
  • The Blogger Genius Podcast Episodes
  • Catch My Party
  • Tailwind
  • Tailwind Create
  • Tailwind PDF
  • Pinterest Creator Festival

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Are you wondering how to grow your blog and business while raising kids?

Do you know blogging is a great career for someone wanting the flexibility to be a parent and a business owner?

Today, I have Micaela Preston on the podcast. She's the founder of Mindful Momma.

Her blog helps people make lifestyle and product choices that are better for their health and for the planet. She started her blog to solve her own problem when her kids were little, and in the process, starting helping others families live better lives.

Plus, she's been able continually reinvent and grow her business as her family has grown.

Today we discuss:

  • How she was able to turn a hobby into a real business
  • How she's grown her revenue streamsHow she drives traffic to her blog
  • How she thinks about providing value to her audience
  • How she's been able to stay flexible all these years and continue to reinvent her business

If you are a busy mom raising a family, and interested to see why blogging can be a fantastic way to start your own business while staying flexible, I recommend you listen to this episode.

Show Notes:

  • MiloTree
  • Become a Blogger Genius Facebook Group

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Want to know how to grow your traffic with the new Google Update coming this summer?

I'm interviewing my husband. partner, and tech guru, David Leslie, about what you need to know to get your site ready for the update, and even how to use it to your advantage to grow your traffic!

This interview is for non-technical bloggers. David breaks everything down so it's easy to understand and his tips are easy to implement.

Whenever there is a Google update, some people lose traffic and some gain. Many f these tips will help you be on the winning side of this change.

In the interview we discuss:

  • What Google is looking for in the new update
  • What core web vitals are and how you should evaluate yours
  • Why you want to track your top five posts before and after the update
  • When you want to use PNGs vs. JPGs
  • How you can compete on page speed and increase your rank in Google search results

I recommend all you bloggers and online entrepreneurs listen to this episode. David is so good at explaining complex technical concepts to non-technical people (like me!!). I think you're going to really enjoy this episode!

Show Notes * MiloTree * Become a Blogger Genius Facebook Group * MiloTree Membership Group * 4 Favorite Takeaways Newsletter * The Blogger Genius Podcast episodes * Catch My Party

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Want to see how a Facebook group can catapult your business?

Check out this new Blogger Genius Podcast episode with business growth strategist, Christina Jandali, as she shares how to set up a complete Facebook group marketing strategy.

We dive into:

  • Why you want to invest in a Facebook group and not your page for your business
  • How much time you'll need to dedicate to your Facebook group
  • How to measure engagement
  • Why you need a business strategy for your Facebook group
  • The different roles people play in your group
  • And how to move people from engagers to buyers of your own products and services

I found this episode filled with Facebook group marketing tips I'd never thought of before! I think you'll find this episode eye-opening too as a way to market successfully to your ideal audience!

  • MiloTree
  • My 4 Biggest Takeways newsletter
  • MiloTree Membership Group
  • The Blogger Genius Podcast episodes
  • Christina Jandali

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Have you ever thought about how to set up a paid membership program for your business? It's a lot easier than you think.

And what's great about paid memberships is they lead to recurring revenue. Could you imagine not having to work for every sale, but setting something up once, and having it pay off month after month?

Today, I'm talking with Melissa Lanz, membership expert, about how to set up a membership or subscription program in the easiest possible way.

We have our MiloTree Membership Group, and I love it! We coach passionate bloggers and online entrepreneurs every month in our group.

In this episode, Melissa and I talk about how to figure out what your membership should be about, how to easily set it up with no fancy tech, and how to go about selling it!

We dive into:

  • How Melissa created her membership meal planning program
  • How to figure out what you're an expert in
  • How to think about pricing
  • How to set up the technology to get paid and deliver your content
  • How to sell it to your audience
  • How to test it and tweak it

If you've wondering how hard it would be to add a membership program to your business (it's honestly, not hard!), definitely listen to this episode!

Other related Blogger Genius Podcast episodes to check out: * Proven Strategies for Selling to Your Audience with Confidence with Nikki Rausch * How to Launch a Successful Course Through Trial and Error with HollyAnne Knight (Part 2) * Why the Blogging Riches are in the Niches with HollyAnne Knight (Part 1) * How to Optimize Sales Funnels for More Sales with Monica Froese

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Ever wonder, what's the big deal with email and monetization?

Why does everyone say to grow your list? And, how are you supposed to use it once you have one?

All these questions and more will be answered in this podcast episode with Liz Wilcox, email expert.

In this episode, we dive into:

  • How to turn your followers into friends, and then customers
  • What should be in your welcome series
  • How to sell to your audience without seeming salesy
  • How to get people on your list
  • How to work with others in your niche to help grow each other's lists
  • How to write good subject lines to get people to click

If you already send emails, or are just dipping your toe into email, you will get so many real takeaways in this episode. I highly recommend you listen!

Show Notes * MiloTree * The Blogger Genius Podcast episodes * Catch My Party * The Blogger Genius Podcast on iTunes * Become a Blogger Genius Facebook Group * Liz Wilcox * Ecamm Live * Streamyard * Loom

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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If you've ever wondered when and how to run ads on Facebook and Instagram, don't miss my episode of The Blogger Genius Podcast where I interview Shelby Fowler, Facebook and Instagram ads expert.

In the episode, they discuss:

  • What's going on with Facebook and Instagram ads today
  • Are Facebook and Instagram ads creepy?
  • Which types of ads are working best
  • How to know what your objective is when running ads
  • How to get started by yourself or by hiring someone
  • How much you should be spending to get results
  • What do real results look like?
  • And much more!

This is a great episode if you want to explore running ads in 2021!

Show Notes * MiloTree * Catch My Party * The Blogger Genius Podcast on iTunes * Become a Blogger Genius Facebook Group * Fempire Media with Shelby Fowler * Fempire Ads Academy * Group Leads * ClipScribe

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

The main takeaways are: know your objective and work off of what's already working in your business!

Other Blogger Genius Podcast episodes on email marketing to check out: * #126: How To Show Up Authentically And Sell To Your List * #088: Advanced Email Marketing Strategies You Need to Know * #116: How to Get Started Selling Successful Products Online * #070: How to Crush Email Marketing and Grow Sales with Matt Molen

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Check out to this new episode of The Blogger Genius Podcast to find out how to get more traffic in 2021 with these SEO tips.

Jillian is interviewing SEO expert, Jeff Hawley this week. In the episode, they discuss:

  • How to do SEO today with purpose
  • What Google is looking for
  • The new Google User Experience update coming in May
  • How to add structured data to your blog posts
  • Why you want to republish old content
  • And more!

This is a great episode if you want to dig deeper into SEO in 2021 to explode your traffic and your business!

Show Notes * MiloTree * Catch My Party * HashtagJeff * The Blogger Genius Podcast on iTunes * Become a Blogger Genius Facebook Group

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today's Blogger Genius podcast episode is all about proven strategies for selling to your audience with confidence.

When I posed in my Facebook group the question: "Who hates selling and why?" these were some of my top answers:

  • "I just stink at it... "
  • "Fear of annoying people"
  • "I hate it. HATE IT."
  • "Lack of confidence"
  • "I’m not crazy about it. I’m guessing it is because of all the negative things I heard growing up about 'salespeople.'"
  • "I hate selling just because I seem to be so BAD at it!"

Do any of these answer resonate with you?

Today I’m interviewing Nikki Rausch from Your Sales Maven about the art of selling and how to do it with authenticity.

In this interview, we discuss:

  • Why as a blogger, you want to sell products
  • How to create the know, like, and trust factor with your audience
  • Why you need to continually test your offers
  • How to not take it personally when someone doesn't buy from you
  • CASE STUDY: How I can improve my own sales strategy when it comes to offering our MiloTree coaching groups

You will find in this interview, that there is a way to make sales without being "salesy." For anyone shying away from selling or for anyone wanting to get better at sales, this episode is a must!

Show Notes * MiloTree * Catch My Party * Nikki Rausch Your Sales Maven * "Closing the Sale" book * The Blogger Genius Podcast on iTunes * Become a Blogger Genius Facebook Group

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Ready to see how Jumprope can help your business and blog grow? For those who don't know, Jumprope is both a video creating tool and a social media platform. And both are worth exploring.

Today I’m interviewing the CEO of Jumprope, Jake Poses. We're talking about how Jumprope helps bloggers and online entrepreneurs create easy video and how it enables their content to be found.

In this interview, we discuss:

  • What is Jumprope?
  • How to create easy videos on the platform
  • How the platform is great for learning new skills
  • How Jumprope can grow your Google traffic
  • Their future plans for helping you monetize your content

What's interesting about Jumprope is that it's an easy tool to use for creating video, and a platform for content discovery.

This episode might make you think about creating content and sharing it in a whole different way!

Links in Episode * MiloTree * Catch My Party * Jumprope

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today we are talking about how to grow your income on Clubhouse, the new, live audio-only platform people are buzzing about.

I’m interviewing social media strategist and Clubhouse expert, Lisa Monks, on creative ways to use Clubhouse to build your blog and online business.

In this interview, we talk about:

  • What makes Clubhouse different from other social media platforms
  • The nuts and bolts of how it works
  • New ways people are making money on Clubhouse
  • How you can find new clients on the platform
  • How it can you grow your email list
  • How to make meaningful business connection on the platform
  • How to snag an invitation

I recommend you listen to this episode because it will give you a whole new strategic way to think about Clubhouse.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Hi friends. This is Jillian Leslie. I am founder of MiloTree and Catch My Party, host of this podcast.

Typically I talk about business growing online businesses and blogs. But today I thought I would do a special episode, because we live in Austin, Texas.

So many people have asked me what this experience has been like with this crazy weather situation, I thought I would share what the experience was like. And also some of my biggest takeaways having gone through this. And by the way, we're not through it yet.

So I'm recording this on February 19. At 12:15pm in the afternoon. The sun is shining, things are starting to melt. We've been snowed in since Sunday. And we also we have power.

But we don't have running water we have our pipes froze. And we know we have at least one leak or hoping our plumber can come today. But we shall see. However, my spirits are a lot brighter, I think because I am hearing icicles falling and just seeing puddles of water for the first time.

What It Was Like When it Started So this whole thing started for us on Sunday night when our power went out and temperatures plummeted. And it began to snow. And by Monday morning, again, we had no power, no internet, there was eight inches of snow on the ground and the temperature had gotten down to I think eight degrees.

And then we noticed too, that we had no running water and our pipes were completely frozen. So I always assumed because in the past when our power has gone out that it would come back relatively quickly. But that wasn't the case.

So all day Monday. Again, no internet, no power and temperatures are plummeting snow on the ground. We can't take our cars out because the streets are treacherous. And we live on a very big hill. So we had to stay warm.

How We Stayed Warm And we used our burners on our stove, which was the only thing that was working because our burners are gas, to heat our house. And I know that that can be very dangerous, but really we had no choice.

Otherwise, I was heading down to my car to warm up and to charge my cell phone. One thing that I learned is how important a cell charge is even when you have no internet and charging my phone in my car was a slow undertaking. One thing that I will definitely be buying are some external batteries for my phone that I will always keep charged.

A couple things that we did that were good. We went to the grocery store the day before because we knew that the temperatures were going to plummet and there was snow predicted, forecasted, we filled up on just some easy food crackers, chips and apples, things like that, which totally came in handy.

And we got water we got bottled water. I think now I will always have bottled water in my house. And I will always have just finger food because really that's what we lived on.

The first night our house temperature was dropping down into the 40s down into the 30s. So what we did was we piled up a huge, a huge pile of comforters and blankets. And we all slept together.

So my family is David, my husband, my partner, I talked about him a lot. And our daughter who's 13 and we just all piled in the bed. And it was warm. I was wearing sweat pants and I was wearing two sweatshirts and a jacket and a scarf. And I had two pairs of socks on. But ultimately that was fine.

When Things Got More Difficult It was when we got up in the morning on Monday, when it was really cold in our house, and we couldn't heat our house that things got more difficult, more challenging. It's a little bit like you're on a deserted island. And I think at the beginning you think help is on its way. And then after a little while you realize that maybe help is not so is not coming or it might take a lot longer. I think that's how we felt on Monday.

It was starting to get a little depressing. I don't think we were ever scared for our lives. Because we could always just get in some blankets. But I think it was really starting to wear on us and then our heat came back Monday afternoon.

I will tell you that I don't think I have ever appreciated heat as much as I did in that moment. It took me forever to warm up, which I thought was really interesting, like hours and hours. Heat is so much more important than running water, it really is.

And so at least we had that without running water. What you can't do a shower. So it's Friday, and I haven't showered since Sunday, hoping we can get our pipes back today. If not, I think we'll either shower at our neighbors or even get a hotel room just to shower. But you don't even care. That's the thing, you don't even care.

What's harder is that you can't wash your dishes. And you can't really wash your pots. So you don't want to cook and we've been using some paper plates, and plastic silverware. And I recommend that as well. I had to really dig out that stuff. So I'm going to go to the grocery store. Hopefully today and buy more of that.

What becomes really important is water. And I think now we'll always have water on hand. Another thing that is super important, our neighbors. I think that I've met more neighbors during this experience than ever before. And you have to rely on neighbors.

So our neighbors are the ones who are filling up our water jugs, just so that we can flush our toilets. That is the other thing that you don't recognize when you don't have water. You can't flush your toilets. So every day, we have been trudging up to our neighbors and they've been so graciously filling up like seven water jugs for us.

The Fragility of Systems And one thing that I noticed is how how fragile systems are, how complicated they are like the power grid. And now water in Austin is becoming difficult, because so many people's pipes are are bursting. And so all of this water is escaping and they can't clean the water.

So right now there's an ordinance where we need to boil water to drink it or to cook with it. And there's even there's some rumors that they might have to turn off the water in Austin. Who would have thought that water would become such a scarce good.

I'm hoping to go to the grocery store today. But I've read and heard that there's been a run on bottled water. So we'll see how that goes. At least we have water that we can boil. Another thing that I would say, I will be buying are some gloves, jackets and boots, we have a little bit of that stuff. But here, coming from California living in Austin, we really didn't have it. And I didn't think we would need it. And I think just having it on hand is a smart thing.

One other thing that was really helpful was reframing our situation. I think when we were starting to get really down, when things were getting really cold, and we had no internet and no water. I think that my husband decided that we were like pioneers. And we thought that was funny that here we are pioneers, you know in our SUV trying to warm up.

How Reframing Our Situation Helped But just reframing stuff, and trying to find the humor in it was so important, like managing our mental states for our 13 year old daughter became really important, and I don't think I've ever appreciated how much that's worth.

I do know that of course our thoughts affect her feelings. But I could really see it playing out in real time that if we could make the situation a little bit lighter, it was really helpful.

And the other thing that I realized is I'm a planner. And that is incredibly helpful because I am looking for solutions. However, I can also be a catastrophic thinker, and trying to thread that needle can be really tough. And there were times where I wasn't sure what side of that equation I was on.

What Survival Mode Is Like Going through this experience. I saw myself in survival mode, and I don't think I've ever really been in it in such a deep way. I didn't want to talk to anybody besides my family. I would text my parents and tell them we were okay. But I wanted to conserve my cell phone battery, but also it just felt like we needed to hunker down.

I wasn't reaching out to friends. And what was interesting too, is the ones who were going through the same experience weren't reaching out to me. It's like we all had to just take care of what was right in front of us.

I didn't want to be posting on social media. I just didn't know how this whole thing was gonna end. And until we got to the other side, I just had to be on high alert.

Time just was suspended. But it also weirdly, went quickly. We did get to play some games, especially when we had no electricity. And we played Exploding Kittens and Coup. And that was fun and did add some levity.

And I think that was really good for our daughter, just keeping our spirits up was really important. Because if one of us went down, I feel like it could take us all down.

Wanting to Be Anywhere But Here One other observation I wanted to share with you, that I could really see myself struggling with, was this feeling of not wanting to be here in the experience, it felt in many ways, like watching paint dry, being cold and watching paint dry.

All I wanted was the snow to melt so that we could get our cars out, which by the way, we still haven't so that we could get our pipes fixed and get our life back to normal.

And I noticed I was thinking about how unlucky we were. Why did this happen to us? Why aren't we on vacation, and I was having a hard time just being in it. And so I have this marquee keyboard, where I put up little sayings, inspirations.

If you follow me on Instagram, and I highly recommend you do, our account is just @milotree, you will see that this is like a something that's been really meaningful for me since the beginning of the year.

And so yesterday, I put up the little saying, "Be where you are," just as a reminder for me to say, you know what, this is my life. And this is my reality. And I don't want to miss this day with my family by wishing it away.

And that has really helped ground me that life is uncomfortable. And can I be in that discomfort? And somehow when I was able to think about that, and I walk by this now, multiple times a day, and every time I I see it, and I read it, it, it makes me more grateful for what I do have rather than trying to be somewhere else trying to wish my life away.

This will be a story that we will always have a shared experience, we will look back on this. And it will be something that we got through and that makes us stronger.

So reminding myself of that, I think has been really powerful. And I think this is one of those lessons that I will have to learn over and over again. But I really wanted to share that.

Frequently Asked Questions About Surviving the Storm in Austin I want to also just answer some of the frequently asked questions I got from friends and family who were texting me or emailing me just because I thought it was really interesting what their questions were. Because people were reading about this on the news and trying to understand what it was like.

What were we eating? So the first question that I continued to get was: What are you eating? And again, as I had said, we'd gone to the grocery store, we had a lot of snack foods, and we weren't hungry. You're when you're going through something trying. The last thing you're really thinking about is food.

We had made brownies the day before. And those were such a treat to still have in the house. But otherwise, you're just grabbing anything and you're not really tasting it. So food was not that important. As long as we could just not be hungry. That's all we cared about.

Was it Relaxing to Be Off the Grid? Another question that people asked me was like: Is it relaxing? Because you're off the grid and your Internet's down and there's nothing to do? And the answer to that is categorically No, it was not relaxing. It wasn't like we were all in the bed under the covers having a pillow fight.

It was really stressful because you're constantly looking at what problems you have right in front of you and trying to solve them. Especially when it came to heat to internet and of course to water. I think water has been the one where we've really had to figure out what to do.

How did we deal with not showering? A final question that I got is: Do I feel gross because we haven't been able to shower when the stress was high. The last thing I could even think about was taking a shower. Now that things are starting to melt. I'm starting to feel really gross and I do want to take a shower. I just reserved a hotel room for tomorrow night so that we can shower because I don't think our pipes are going to be fixed soon.

Those were the three main questions that I got asked. I am hoping we're on the other side of this. I want to thank everybody who reached out to me to see how we were doing. I feel really lucky. I know that people had to wait a lot longer to get their power back.

I think the worst part of this was being so cold, I think everything else was really manageable. And once we got our heat back, I think we were all so grateful.

What this says to me is to be prepared for the unexpected. And to recognize that this is all part of life. And we have an idea of what tomorrow is going to look like. And most of the time it looks that way. And then every so often, it doesn't. And the more flexible we can be I can be, the happier I can be. Because I can't control what happens, I can only control my reaction to it.

I hope this was interesting. I have learned now to have water on hand, food on hand, warm clothes on hand, we're looking into whether we get a generator, I will have cell phone batteries charged on hand, I won't let my car gas get low.

And I will recognize that we can get through a lot and that we are a lot stronger than we think we are. At least I've learned that about myself and my family. And at the end of the day. I think we've done really well.

Please reach out to me at jillian@milotree.com if you have a question or comments. I love hearing from you. And follow me on Instagram at @milotree and you can see my marquee board with my daily inspirations. Also what is coming up on the podcast, what we're building at MiloTree to help you grow your business.

And I will be back here next week with a regular episode about exploding your business so that you can live the life you want to live.

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I want to talk about why video and showing your face are so important right now. It's because we are starved for connection. In this time when we are isolated and confined, there's no better way to let people in to get to know you.

This is why platforms like TikTok are exploding right now. Who doesn't want to see people dancing, showing their personality, and having fun?

And this can be such an advantage for you in your business right now, as you try to connect with your audience.

To help discuss this, I have Jessica Stansberry on the show. She calls herself a "digital marketing lover, a content creator, and a passive income fanatic." Jessica teaches people how to grow successful online businesses using her big YouTube platform.

She is all about sharing herself with audience, advice she recommends you take, too, to grow your own business!

  • MiloTree Social Media Tool
  • Catch My Party
  • Jessica Stansberry
  • Share and Grow Your Traffic FB Group

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Want to know all about the new Google updates and cutting edge SEO strategy to take your blog to the next level?

I'm interviewing SEO strategist, Casey Markee, about all this and more. You will see that he is an expert and we break it all down.

In this interview, we cover:

  • The best long tail keyword strategy for creating posts
  • How to optimize the "tech" side of your blog
  • How to optimize your content for Google search
  • How you can build external links to your blog to show your authority
  • What is the Google User Experience Update coming in May 2021?
  • Does work count matter in your blog posts?

If you want to get your blog into the best shape ever, definitely listen to this episode and reach out at jillian@milotree.com if you need any blog technical help. We'd love to help you!

Show Notes:

  • MiloTree
  • MiloTree BlogStart
  • Casey Markee

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Yep it's time to discover how to sell and win big on Etsy.

We see it over and over again. The bloggers and online entrepreneurs who figure out how to sell products to their audiences are the most successful.

But selling products can seem intimidating. And there's where selling on Etsy comes in.

We don't think there's any platform better for validating your ideas and setting up shop.

In this podcast episode, I'm interviewing Etsy expert, Morgan Nield. And we go step by step talking about:

  • How to find a product to sell
  • How to do customer research
  • How to test your product
  • How to set up your Etsy shop
  • How to market your Etsy shop
  • How to build long-term relationships with your customers so they come back again and again.

If you already have an Etsy shop, I bet you'll pick up some good tips in this episode. If you haven't yet started an Etsy shop, I think this episode will inspire you to do it now!

Show Notes: * MiloTree * Catch My Party * MiloTree Blogstart * Morgan Nield * The Blogger Genius Share & Grow Your Blog Facebook Group

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Jillian Leslie 0:11
Hello, friend. Welcome back to The Blogger Genius Podcast. I'm Jillian Leslie, host to the podcast, founder of the MiloTree app, Catch My Party, business coach. And as I like to call myself, business translator.

Jillian Leslie 0:28
I take what's working in online business and blogging today. Break it down, so you can use these strategies in your own business. Okay, before I get started with today's episode, I want to invite you to join my Facebook group.

It is the Share & Grow Your Blog Traffic group. If you go to Facebook, and you search for Blogger Genius, you will see it show up. And it is a place where we all share links to our blogs, links to our social media accounts, ask questions. Share about our process.

It's a really wonderful community, and it will help grow your business. So, please head to Facebook, search for The Blogger Genius, you'll find the group. I've shortened the name to Share & Grow Your Blog Traffic. So, come on over and join.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this episode, we're talking about how to launch a successful course through trial and error.

This is my Part 2 Blogger Genius Podcast interview with HollyAnne Knight from String & Story. If you haven't listened to Part 1, I recommend you do that first.

In Part 2, HollyAnne shares how she honed in on free motion quilting as her quilting niche, then how she created her first course teaching quilters. And the course was a success.

But the story doesn't end there. HollyAnne struggled launches her course for the second time. So she had to take a step back and figure out how to put all the pieces together for it work.

It was a lot of trial and error. But she ultimately figured out how to build out each piece, and her business exploded. Her last launch brought in $100k. And for HollyAnne, this is just the beginning.

You'll definitely want to listen to this episode because HollyAnne shares her content strategy, social media strategy, email marketing strategy, and course launch strategy. If you want real takeaways, don't miss this episode!

Show Notes: * MiloTree App * Catch My Party * Blogger Genius newsletter * The Blogger Genius Share & Grow Your Blog Facebook Group * String & Story * String & Story Entrepreneur Resources

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

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Want to know why the blogging riches are in the niches? Today's episode will explain it.

I'm interviewing HollyAnne Knight from String & Story, who not only teaches people how to quilt, she teaches free motion quilting, a modern form of quilting.

And she's built a very successful business in a very niche lane.

HollyAnne shares how, as a way to deal with her postpartum depression after her first child was born, she got started quilting. This lead her to open an Etsy shop where she sold t-shirt quilts.

From there, she started blogging about quilting, while she discovered free motion quilting and began honing her skills.

She grew a community on social media, an email list, and created a successful course where she teaches quilters how to get over their fears and try free motion quilting.

I've split this interview into two parts because we spoke for close to an hour and half. In this first half, we talk about HollyAnne's origin story.

In part 2 we get into how HollyAnne built her business.

So if you had any doubt about niching down, this episode will make the benefits very clear.

Get My 4 Biggest Takeaways from Each Blogger Genius Podcast Episode and Stay Up to Date

Want to stay up to date on what's really happening now in blogging and online business?

Then please join my email list. Just head to bloggergenius.com and sign up.

Once a week, I send you my four biggest takeaways from each episode.

It's like a cheat sheet or Cliff Notes.

So, please head to bloggergenius.com and sign up and don't miss a new strategy to grow your business!

Show Notes: * MiloTree App * Catch My Party * Blogger Genius newsletter * The Blogger Genius Share & Grow Your Blog Facebook Group * String & Story

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I'm excited to share my newest podcast interview with Cheryl Garove, from the blog, Grounded by Grace. In her blog, Cheryl doesn't hold anything back.

She discusses her food addiction and her family's addictions to drugs and alcohol. She does this with bravery, clarity, and of huge dose of grace.

Many people would feel uncomfortable writing so deeply about their struggles. But what Cheryl has done is shed the light on what going through difficulty is really like. And the response to her writing has been overwhelming positive.

In these challenging times, Cheryl feels a need to help, as people suffer in shame and silence.

Recording this podcast touched me in a way that was very deep. I know it will touch you too.

Please leave 5 stars on iTunes

Hello friends. Welcome back to the show. This is Jillian Leslie, founder of the MiloTree app. Founder of Catch My Party, host of this podcast, business coach and business translator.

I take what's working in blogging and online business today. Break it down so you can use these tips and strategies in your own business. Before I get started, I wanted to read a review somebody left of this podcast, The Blogger Genius Podcast in iTunes.

So, it's a woman named MrsDollyMama and she wrote, "I'm so happy I discovered this podcast from using MiloTree. Jillian has such a calming and kind presence and her podcasts are filled with insightful and actionable advice any business owner can take immediately. Thank you, Jillian, for the value you bring to the business community."

Well, I am super touched. Thank you, Mrs. Dolly Mama. And please, if you are enjoying the podcast, head to iTunes, and leave a review and hopefully five stars. It helps other people find the podcast.

It helps it grow so that I can continue to bring you awesome guests.

Show Notes: * MiloTree App * Catch My Party * Grounded by Grace * The Blogger Genius Share & Grow Your Blog Facebook Group

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Spotify * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Happy New Year!

For those wanting to up their SEO game in 2021, this is the episode for you. I’m interviewing Marieke van de Rakt, the CEO of Yoast, the must-have WordPress SEO plugin. She shares all about how to get your content to rank in Google.

In this episode, we discuss:

  • Why you need to write something people want to read
  • The importance of keyword research before writing your blog post
  • How to optimize your content for the screen
  • How to think about your content hierarchy
  • What cornerstone content is and why you should create some
  • The importance of structured data so Google knows what you’re writing about
  • Why niching down is so important!

Show Notes: * MiloTree App * Catch My Party * Six-Week MiloTree Entrepreneur Coaching Group * The Blogger Genius Share & Grow Your Blog Facebook Group * Yoast * SEMrush * Ubersuggest

Subscribe to The Blogger Genius Podcast: * iTunes * YouTube * Spotify

Join Our MiloTree Entrepreneur Coaching Group Starting January 12th And the majority answer was people are really excited to crush it in 2021. If you are one of those people, but you feel uncertain, you need direction, guidance, motivation strategy, please join our upcoming MiloTree Entrepreneur Coaching Group.

It's starting January 12. We meet twice a week for six weeks in there's a private Facebook group, and I teach it with David who is my husband, my partner, super cute guy, tech genius. It's a really good time.

And the best part about it is you get personalized attention. People ask all the time, "Well, who's this for?" We coach people who are just starting out. People who are somewhere in the middle.

Even people who are advanced, but they want fresh eyes on their business. I think the beauty of it is the idea that it's live, and that you get to grow your business in real time with us, and our guidance and be part of a larger community.

If this sounds interesting to you. I welcome you to get on a call with me, you can head to milotree.com/meet.

And you can sign up for a time we can get on a phone call. I can hear about your business, your goals, your struggles, and I can share how we can help you get there.

If you want to learn more about the group and all the details, head to our landing page at milotree.com/group. I think this is the only time David and I are going to teach this, this year. So, please, if this sounds interesting to you, don't miss out.

Also, there is a money back guarantee. Of course, I want you to be happy if you're not happy. I'm not happy. So, there's no risk. Again, get on a call with me. I would love to talk to you.

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I want to announce that if you are ready to grow your blog in 2021, join our MiloTree Entrepreneur Coaching Group, which is starting January 12.

This might be the only time we host the Coaching Group in 2021, so don't miss this chance!

It's for six weeks. We meet twice a week, live on Zoom.

There is a private Facebook group for connection and questions. This group is all about personal attention. David and I roll up our sleeves and get to know you and your business.

If you want to learn more about it head to MiloTree.com/group. Please read the testimonials.

If you want to get on a call with me, to see if the group is right for you, I am home this week and next.

Head to Milotree.com/meet and you can schedule a time to chat with me so I can hear about your business -- your goals and struggles -- and I can share how we can help you grow your blog.

Hear what one of our past members had to say:

Oh my goodness. Everything in this course is GOLDEN for entrepreneurs wanting to take their blog and/or business to the next level.

I have never been coached the way Jillian and David do. Not only are they super encouraging, but their actionable strategies WORK. I changed the entire course of my business within the 6 weeks, doubling my revenue in that time frame.

This course helped me discover my “special sauce,” and pairing that with the perfect audience has caused dramatic changes in the way I view myself and my business!

Kaycee Geeding
ROOST AND RESTORE

Now for the episode!

It's true! The riches are in the niches! Today’s guest on the podcast will show you how to easily monetize a niche blog.

Cassidy Tuttle is the founder of Succulents and Sunshine, a blog solely devoted to the care and propagation of succulents.

Sounds too niche, doesn’t it?

I think you might be shocked at all that Cassidy has been able to make money with her blog: products, courses, and more.

To read the entire transcript head here.

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This episode is one of my most popular from 2020.

It explores how Lauren McManus went from a blogging failure to massive success.

I find Lauren’s story interesting, especially the part where she and her business partner started a blog that didn’t go anywhere. Not everybody hits it big with that first try.

After the failure, they started another blog that was a huge success by all standards.

This time they listened to their audience and built content and products that they knew people wanted.

They followed that success with a business teaching others how to grow online businesses.

Before the pandemic, Lauren lived as a digital nomad. She traveled the world while running her businesses. In fact, she joined me for this conversation from Chile.

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Here are my 9 ways to get your blog off on the right foot in 2021.

After a crummy year, I'm starting to feel much more optimistic about the New Year.

So, I recommend you take this time during the holidays to get yourself prepared to jump in in a new way come January.

Some of the ideas I present relate to mindset shifts, like believing in abundance and focusing on your audience's needs over your own.

While, some of the ideas I propose are strategic, like figuring out what you can sell to your audience, getting comfortable showing your face on video, and joining our next six-week MiloTree Entrepreneur Coaching Group to grow your business in real time with our help.

If you want to jump on a call with me to discuss your goals for 2021, and how I might be able to help you, please click this calendar link and schedule a time.

I'd love to connect with you and help get your ready for what's to come!

Show Notes: * MiloTree * Catch My Party * MiloTree Six-Week Coaching Group * Blogger Genius Facebook Group

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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What is Pinterest saying now to be successful on the platform?

I’ve got Alisa Meredith from Tailwind back on the show for her fourth visit. She is a dear friend and alway willing to share the most cutting edge news about Pinterest.

As we all know, Pinterest wants “new content” on the platform. But what is new content? Back in February this was a new pin.

Now they’ve now come out and said that a new pin connected to a new URL (a new blog post) counts as “new content.”

So does this mean you need to blog every day to be pushing out new URLs? Or that your old content won’t work on Pinterest anymore? Absolutely not.

Listen to the episode now, to understand how you can still have a lot of success driving traffic from Pinterest.

Show Notes:

  • MiloTree App
  • Catch My Party
  • The Blogger Genius Share & Grow Your Blog Facebook Group
  • Tailwind
  • Tailwind Facebook Page
  • Pinterest Creative Agency Advertising Guide
  • Tailwind "How to Create New Content for Pinterest"
  • Tailwind Create

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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If you listen to this podcast, you know I talk a lot about how to write content that attracts your ideal audience.

If you listen to this podcast, you know I talk a lot about how to write content that attracts your ideal audience.

I think of my content as the top of my purchasing funnel. If I can get it right, I've set myself up for success—whether that be selling MiloTree subscriptions, selling coaching or workshops, collecting an email address, or getting someone to join my Facebook group.

But the question is how does I come up with the right content on the first try, without feeling like I'm throwing spaghetti and the wall and seeing what sticks?

My guest, Shondell Varcianna, a professional content creator for the banking industry, shares her tips for figuring out what type of content your audience is looking for.

She shares about the importance of keyword research, spending time in Facebook groups in your niche, making yourself easy to find online, and interacting with your ideal customers one-on-one.

Shondell demystifies content creation so you can spend more time creating, less time guessing, and have much more success growing your blog or business.

Show Notes: * MiloTree App * Catch My Party * The Blogger Genius Share & Grow Your Blog Facebook Group * Shondell Varcianna

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Just in time for Thanksgiving, I'm releasing a guided meditation on gratitude.

Given how strange and unsettling this year is, I thought intentionally focusing on something positive in our lives—all things we're grateful for—could help make this time a little easier to stomach.

My hope is that this will offer a few minutes of peace and calm. Just recording it, offered that to me.

It's so easy to feel overwhelmed right now, and for those celebrating Thanksgiving without family, this can be a deeply lonely time.

I feel it myself. I miss my parents and my normal life desperately.

May this meditation help us all remember and cherish the blessings in our lives, as we invite them to our Thanksgiving table.

If you enjoyed this meditation, please reach out to me at jillian@milotree.com. I'd love to hear your thoughts.

Show Notes: * #136: SPECIAL EPISODE: A Guided Meditation on Perfection

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Amazon Music

Guided Meditation on Gratitude
Given that it's Thanksgiving week, and this year is a little unusual.

Instead of talking about business and blogging, I wanted to offer up something a little different to help with maybe some of the unsettled feelings we're all having.

This is my second guided meditation. I did my first meditation on perfection a few months ago, and I'll link to it in the show notes.

If you're interested. In the spirit of Thanksgiving, this meditation is on gratitude.

Find a comfortable place where you can sit down or lie down and close your eyes. And let's start breathing. Breathe in and out. And in and out. On this breath, picture, a giant wave crashing over you.

So, ready, breathe in. A giant wave crashes over you. And as you exhale, the water retreats, and so does a little bit of the tension you're holding in your body.

So, let's try that again.

Breathe in, let the wave crash over you. And as it retreats, exhale feel a little more tension, leave your body. Let's do that one more time, breathe in. Feel this wave crash over you. And as the water retreats, a little more tension leaves your body.

And now, let's scan our bodies because there are usually some extra places where we hold tension.

When I mentioned a place, see if you can relax it just a little bit more. Let's first focus on our eye sockets. Can you feel them relax just by focusing on them?

And now let's move down to our jaws. We tend to hold a lot of tension in our jaws. Oh, feel it relax. And now, let's move down to our throats and to our shoulders.

And to our solar plexus which is the spot right under your ribs. Like if you got punched in the stomach. That's where your solar plexus is and just put a little softness there.

Let's move down to our bellies. We tend to hold a lot of tension in our bellies. So, see if you can soften it so, that you have soft belly. Ah.

Let's move down to our hips and to our thighs and to our calves.

And now focus on your feet and see if you can flex them really hard. And then point them really hard. Oh, and then let it go. Let them just melt.

So, now, as we start talking about gratitude, I want to invite you to open yourself up to receive guidance, wisdom, almost like you're an empty vessel.

Let's start with the breath. Breathe in. Breathe out. And now please repeat these words in your head.

And I want you to see what shows up. Ready. I am grateful for, what materialized? What popped into your mind?

So, give it a second. Visualize it. Is it a certain person, pet, thing, event experience, maybe a circumstance?

Who or whatever it is, please welcome that into your heart. Surround it or them with love. And give thanks for playing such an important role in your life. Then invite it or them to your Thanksgiving table.

Let's do it again. Please repeat the words, I am grateful for in your head and see what materializes. Was it another person? Again, a pet, experience? Whatever it was, welcome this person or this thing into your heart.

And invite it to take it or them to take a seat at your Thanksgiving table. And let's do it one more time. Please repeat these words I am grateful for and whatever pops into your mind, hold it or them in your heart. And again, invite them or it to join you at your table.

Now think of a challenge in your life that you have overcome. It could be an illness, a circumstance or relationship. Feel your bravery. Build your inner strength for getting to the other side. And welcome that challenge into your heart.

Thank the challenge, thank your strength. This has helped transform you, helped you evolve. So, invite this experience to your table. Now, think of someone in your life. Who could use a little grace, a touch of kindness.

A little bit of love and warmth right now. Who in your life is struggling? And in your mind, hold them tight. Send lots of love their way and invite them to your table.

Are there other people who might need that little touch of grace? If so, invite each one to your table, surround them with love.

And now as our final act of gratitude. Please welcome yourself into your heart with all your strengths, and all your weaknesses. Your fears, your loves your foibles, your best qualities, your worst qualities, the whole package of who you are without judgment.

Please thank yourself for being uniquely you. Nobody else is like you. And thank yourself for hanging in there in this unusual time. Thank yourself for showing up in whatever way you've been able to.

Please, place your hand on your heart. And feel the lifeforce inside you as you breathe in and out. And in and out. Feel how alive you are in this mysterious incarnation.

Now, sit yourself at the head of your Thanksgiving table and look around at all that you are grateful for. And those that you love. And please take this in. So, let's breathe together. Let's breathe in and out. And in and out.

Notice the abundance people experiences, challenges. Know that this is life and it isn't always easy. And a lot of times, it's messy. And it's also a deep and beautiful mystery. And we keep showing up. For that, let's give thanks and let's celebrate.

When you're ready, wiggle your fingers and your toes. Feel yourself coming back into your body. And when it feels comfortable, open your eyes and notice the subtle shift that has taken place.

I wish you and your family a very Happy Thanksgiving, and I'll see you again next week.

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Want to learn how to drive enormous traffic to your blog?

Today I'm talking with Melanie Ferguson from Southern Crush at Home for a Part 2 interview.

Melanie starting focusing on her blog about a year ago, and since then has grown it large enough to be accepted into the ad network, MediaVine, which has a minimum of 50k sessions per month.

You will learn the strategies Melanie used to leverage her large Facebook page to grow her blog.

I was impressed with how strategic she was at directing her traffic from social media to her blog.

Because building a business on Facebook is like building a business on rented land, we talk about the value of making your blog the hub of your business, and treating all the other areas as spokes.

We also talk about the importance of showing your face on video to build your community of fans.

Melanie share all her best tips for going live. And even she admits that it still feels weird, but gives her reasons for doing it and why you should consider it, too.

If you are looking for concrete strategies for driving traffic and engaging with your audience, this is the episode for you!

Show Notes: * MiloTree App * Catch My Party * The Blogger Genius Share & Grow Your Blog Facebook Group * MiloTree BlogStart * Southern Crush at Home * Southerncrushathome.com/sixfigurefollowing * Mediavine

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Amazon

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In this episode I share my thoughts on the perfection of B- work and how to get stuff done in your business.

This is a personal solo episode I recorded about my deep and conflicted relationship with perfectionism.

I call myself a “recovering perfectionist” and believe I will be dealing with its affects for the rest of my life.

There have been times my perfectionism has served me well, but in my life as an entrepreneur, I think it have held me back.

In this episode I talk about why I recommend bloggers shoot for B- work and what that looks like in practice.

I talk about how B- work helps you move quickly and test new ideas.

I also share how putting B- work out there can be uncomfortable and even embarrassing.

At the end of the day, I have learned that “Perfection isn’t profitable. So I have a Post-It on my desk that says, “B- work every day!” I recommend you put one on your desk too.

Show Notes: * MiloTree App * Catch My Party * The Blogger Genius Share & Grow Your Blog Facebook Group * MiloTree Six-Week Blogger Coaching Group * #136: SPECIAL EPISODE: A Guided Meditation on Perfection with Jillian Leslie

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Amazon Music

Grow your social media followers and email list on autopilot… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today I'm talking with my friend and Pinterest expert, Jennifer Priest, from Smart Creative Social, about how to be effective on Pinterest today.

Pinterest is getting a bad rap these days because people are seeing their traffic from the platform plummet.

Jennifer and I debunk some of the myths swirling around Pinterest, and talk about how there is no one way to have success on the platform.

Understanding what your specific goals are for being there (traffic, sales, email signup, etc.) and what the algorithm is looking for (compelling images, specific headlines, keyword-heavy descriptions, etc), will set you up for success.

Creating a ton of new pins without a clear strategy, following techniques and trick you read about in a Facebook group, or throwing spaghetti against the wall to see if anything sticks is guaranteed to lead to frustration.

Your business is different from everybody else's. So, you've got to think really critically about what you're trying to accomplish, then test and learn, test and learn to fine-tune your strategy.

Pinterest is a numbers game in that your analytics can teach you a lot, but it isn't a numbers game, in that if you put out 1,000 pins, one of them is guaranteed to hit.

My advice is slow down, and take the time to see what works uniquely for you, then build off of it.

If you are frustrated right now with Pinterest, I think you'll find this episode very helpful and reassuring!

Show Notes: * + MiloTree App + The Blogger Genius Share & Grow Your Blog Facebook Group + Blogger Genius 4 Biggest Takeaways Email

Subscribe to The Blogger Genius Podcast: * iTunes * Stitcher * YouTube * Amazon Music

Other Blogger Genius Podcast Episodes about Pinterest You Might Like #143: How to Easily Design Pinterest Pins to Get More Traffic with Clarita Gerlach

#135: How to Be Successful on Pinterest and Instagram Today with Jeff Sieh

#128: What’s Working on Pinterest NOW! with Kate Ahl

#109: How to Get Ahead of the Changes at Pinterest to Win on the Platform with Alisa Meredith

#072: How to Make Promoted Pins Work for You With Monica Froese

#053: Powerful and Easy Pinterest Tips from Pinterest Insider, Tori Tait

Growing Social Media Followers and Email Subscribers Doesn't Have to Be Hard If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today we’re talking about why it’s worth growing an engaged Facebook audience and how this could be a game-changer for your business.

I’m interviewing Melanie Ferguson from Southern Crush at Home. Melanie has a Facebook page with over 100k followers.

We talk about how valuable followers are when growing your online business because they show up for you.

And Facebook is one of the best ways to get quick and easy feedback from your fans.

Many people are underestimating the power of Facebook right now. They believe it’s hard to get organic reach.

But if you are willing to go live on Facebook regularly, and engage with your audience, Facebook will reward you.

Melanie shares strategies she uses to grow her page, how she’s built different businesses by leveraging her audience, and tips you can use for going live on Facebook.

After listening to this episode, I think you might want to reevaluate your relationship with Facebook. It might not be as cold and unloving as you think.

Show Notes: * MiloTree App * MiloTree BlogStart * Southern Crush at Home * Southern Crush at Home Facebook Page * Southern Crush at Home Christmas Craftathon * Episode #017: How To Use Facebook to Go Viral with Rachel Miller * MiloTree WordPress Workshop * Blogger Genius 4 Biggest Takeaways Email

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube * Amazon Music

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Ready to learn how to win selling on Shopify?

If you are a blogger, you know I recommend finding something to sell to your audience, and Shopify might be the perfect platform for you to do it on.

This is why I'm excited to share my interview with Shopify expert, Elle McCann.

In this episode, we delve into lots of important Shopify strategies and tactics including:

  • Selling on Shopify vs. Etsy
  • What to consider when opening a Shopify store
  • The importance of doing B- work to get your store open fast
  • Common mistakes people make when selling on Shopify
  • How to drive traffic to your shop
  • How to use social media to sell
  • The importance of using email marketing in ecommerce
  • And so much more!

I think every blogger should listen to this episode because even if you are not ready to open a Shopify store yet—notice I said "yet"—this episode might get the wheels turning for you on what you can sell to your audience.

Snag My 4 Takeaways Weekly Cheatsheet

Hello friends. It is me, Jillian, serial entrepreneur, founder of Catch My Party and MiloTree. I take what's working now in online entrepreneurship and I break it down. So, you can take these techniques into your business.

If you'd like to get an email from me once a week where I send you my four biggest takeaways from every podcast episode, please head to bloggergenius.com and sign up.

It's like a cheat sheet every week. So, you can stay on top of what is happening now in online business.

Again, head to bloggergenius.com and sign up, I would love you to be part of my community. For today's episode, I have Elle McCann on the show and she is a Shopify expert.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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In today's episode of The Blogger Genius Podcast, we're digging into how to easily design Pinterest pins to get more traffic.

Face it, there's no better way to get traffic to your blog than Pinterest.

And now that Pinterest has come out and said it wants "new content," it behooves you to create lots of new pins for the platform.

But how do you do that without burning out?

I've got my friend and graphic designer, Clara Gerlach from 5tips.co, on the podcast to share her strategies for creating effective pins easily and quickly using Pinterest templates.

Clara also shares her five tips for effective pin design, and the five photo types she recommends you capture to use in your Pinterest pins.

If you are not a designer, you can still create eye-catching pins that "stop the scroll."

You need to know a few design rules that Clara outlines, and have a plan in place before you start creating your next pins. It's totally doable!

Show Notes: * MiloTree Pop-Up App * Blogger Genius 4 Biggest Takeaways Email * MiloTree Six-Week Entrepreneur Group * 5Tips.co * Clara's Pinterest Templates * Canva * Catch My Party

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube * Amazon Music

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Hello friends. It's me, Jillian, serial entrepreneur, founder of Catch My Party, founder of MiloTree, business coach and really, business translator. I take what is working right now in online entrepreneurship.

And I break it down so that you have tactics that you can go and take into your own business. If you would like to get a weekly newsletter from me, where I take my most recent podcast episode.

And I share my four biggest take aways with you kind of like Cliff Notes, please head to bloggergenius.com and sign up. I would love you to be part of my community so that I can get to know you.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn’t need more money over the holidays?

As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh.

But a good question to ask is what posts should you update, and how do you do it successfully during this unusual holiday season?

I’ve got my friend and SEO expert, Paula Rollo, back on the show to share how to use analytics to guide you, whether that be Google Trends, Google Search Console, or Google Analytics.

The goal is to create content that you are confident will do well for you—that will help drive traffic to your site and help you sell during the holidays.

We also talk about how to strategically go after high traffic keywords in your niche, so you can continue to build your traffic from now into 2021.

With this strategy, it’s all about the long game, creating individual pieces of content that support the larger keywords you’re targeting.

With a little forethought and patience, this is definitely achievable. Listen to the episode to learn how step-by-step.

Then please reach out and let me know which strategy from the episode resonates with you the most, and how you’re upping your game in Q4.

Join My Newsletter and Get My 4 Takeaways From Each Episode

I'm a big believer in doing B-minus work, so you can actually get stuff done, embracing the mess and getting used to being uncomfortable.

If that sounds interesting to you, please join my newsletter, head to bloggergenius.com and sign up.

And once a week, you'll get an email from me, where I'm sharing my four biggest takeaways from each episode. And you can also become part of my community, I'd really love to get to know you. So please bloggergenius.com.

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Here are the 5 secrets successful bloggers know to grow their blogs.

Given that I work closely with bloggers in our MiloTree Coaching Group, and I interview successful bloggers on my podcast, I get to see consistent patterns.

In this podcast, I share what I see works for many bloggers and online entrepreneurs today.

The word I use over and over again is "intentionality." The more intentional you can be about the choices you make, the better.

Listen to the episode to see how many of these secrets you can incorporate into your own blog.

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In this episode, Lauren Myers from the Etsy shop, Ohh How Charming, and I talk about why Etsy is a great platform to be selling on now.

Not only does Etsy handle much of the hassle of running an online store, but they have a built-in audience of millions wanting to buy from you.

With Etsy, you don’t have to worry as much about driving traffic to your shop. You get to focus on product creation, photos, optimizing your titles and listings with keywords, and creating content to drive awareness of your products and brand.

Lauren has made over 55,000 party supply sales on Etsy over the last five years, and she says that during the pandemic, her business is booming!

The most successful online entrepreneurs and bloggers I know all have products to sell.

Maybe this is the right moment for you to open your Etsy shop and experiment with selling your own goods.

If you’re considering it, this episode will inspire you to do it!

Show Notes: * MiloTree Pop-Up App * Blogger Genius 4 Biggest Takeaways Email * MiloTree BlogStart Service * MiloTree 6 Week Coaching Group * Ohh How Charming Shop * Ohh How Charming Blog * Catch My Party

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube * Amazon Music

Hello friends. Welcome back to the show. I want to ask you, if you would like to get a weekly email from me on Sundays, where I talk about my most recent podcast episode and I share my four biggest takeaways from that episode.

That way, it's like a cheat sheet. It'll save you time. You can see what we're talking about what is happening in the world of blogging and online business. I'll also put the podcast in the email so if you want to listen to it, you can right then and there.

If this sounds interesting to you, please head to bloggergenius.com and sign up.

It's really easy, again easy to remember, bloggergenius.com and I would love you to be part of my community.

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n this episode with my friend and SEO expert, Paula Rollo, we talk about how to use Google Analytics to know what to blog about.

How many time have you asked yourself, what kind of content should I invest my time in to grow my business? How do I get the biggest bang for my buck?

We’re discussing ways to use your analytics to figure out, not only what your audience wants from you, but also what Google thinks you’re an expert in.

Paula and I talk about how all that information is in your Google Analytics and Google Search Console if you know what you’re looking for.

We talk about targeting keywords in your niche to grow your traffic, how to find hidden opportunities to get your content found, how to piggyback off of what’s working for you on social media, and how to think about riding cultural waves to get your posts to show up in search.

After listening to this episode, you’ll never wonder again what kind of content to create to be successful in your business.

I think you’re going to find this episode super helpful!

Show Notes: * Blogger Genius 4 Biggest Takeaways Email * MiloTree App * MiloTree BlogStart Service * MiloTree Mastermind Facebook Group * MiloTree Google Analytics Cheat Sheet * Paula Rollo/SEO * Catch My Party

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube

Hello friends. Welcome back to The Blogger Genius Podcast.

Before I get started, I wanted to ask you if you wanted to receive an email from me on Sundays, where I talk about my most recent episode, and I share my four biggest takeaways from that episode.

So, think of it as a cheat sheet, or like Cliff Notes. It will save you a ton of time because you can decide whether it's an episode you want to listen to.

But if not, you will stay up to date on what is really working in online business and blogging today.

It's easy to remember, bloggergenius.com and just add your email address.

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Today I’m talking with Damon Oates from DecoExchange about how to build a profitable business by following your audience’s lead.

What is an emergent business?

An emergent business is one that “emerges” out of your audience’s wants and needs.

You come up with a hypothesis of what you think your customers will buy from you.

You launch your offering, and test the response.Then you listen closely to what your customers tell you about your product.

You continue to iterate based on their suggestions.Then you discover what other “adjacent” problems your customers are having, and solve them, too, by selling them solutions.

The exciting part about building an “emergent” business is that you don’t know the direction your business is going to take, but you follow your customers wants and needs and continual feedback to keep building.

Damon's business is such a great example of what this looks like. I also think you're going to love what a caring, sweet person he is.Definitely listen to this episode and reach out and tell me what your biggest insights are.

Sign Up and Receive My 4 Biggest Takeaways From Each Episode

If you are enjoying the Blogger Genius Podcast, and you want to receive a weekly newsletter from me, where I talk about my most recent episode and share my four biggest takeaways from that episode.

Please head to bloggergenius.com and sign up. It’s almost like a cheat sheet and this way you will stay up to date on what is really happening in online business and blogging today.

Show Notes:

Blogger Genius

4 Biggest Takeaways Email

MiloTree App

MiloTree Mastermind Facebook Group

DecoExchange

How to Make Wreaths

Makers Mean Business Podcast

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Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do.

In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding.

We talk about the value of showing up authentically, being an expert in your niche (and the value of picking a clear niche), providing value to your audience, and giving your audience a behind the scenes look at what you do.

We also talk about the importance of showing up, even when it's tough, iterating on what you offer, and most importantly... being something to someone, rather than everything to everyone.

Phil is a fun guest. If you need new ideas.

If you like this episode please subscribe to get all my future episodes.

Show Notes: * MiloTree App * MiloTree BlogStart Service * MiloTree WordPress Workshop * The Blogger Genius Podcast * MiloTree Mastermind Facebook Group * Phil Pallen * Brand Therapy Podcast

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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For those of you who struggle with perfection (me included), here's a guided meditation I recorded to help you let go of these limiting beliefs.

Personally, I believe perfection is the path to unhappiness

My hope is that this mediation helps you see your true potential and helps you find a place of peace within yourself.

Please reach out to me at jillian@milotree.com, and let me know what you think of this special episode.

I'd love to hear from you!

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If you want to learn how to be successful on Pinterest and Instagram today, my guest today, Jeff Sieh, from Manly Pinterest Tips, will show you how.

Jeff is a visual marketer, and he has his finger on the pulse of what's working on these platforms (and yes, we even touch on TikTok too).

One of the questions is how do you create images and video that get you noticed, if you are not a designer.

Jeff shares his favorite design tools. He also shares his favorite strategies. And he shares other platforms he's having success on, including his new texting platform.

If social media is important to your business, this is a must-listen-to episode.

Show Notes:

MiloTree App

MiloTree BlogStart Service

MiloTree WordPress Workshop

The Blogger Genius Podcast

MiloTree Mastermind Facebook Group

Manly Pinterest Tips

Social Media Examiner

Easil

Canva

Photofox

Community App

Whiskered Woodcarver

Intro 0:04
Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11
Hello friends. Welcome back to the Blogger Genius Podcast. Today I am interviewing Jeff Sieh from Manly Pinterest Tips, and Jeff Sieh is a visual marketer who teaches marketing for non-designers.

We're going to get into all of his tips, and how he thinks about creating images and video.

Before we do that if Pinterest and Instagram which is really where we focus in this episode, if those platforms are important to you, please pause the episode right now head to milotree.com and sign up for the MiloTree pop-up app to add to your website.

It is the best and easiest way to grow your followers on Pinterest and Instagram. Plus, you can your first 30 days free. What's great about MiloTree is it grows authentic followers, people who've been to your site, seen your content, liked what they've seen, and then go on to follow you.

Even if you're not a designer, he goes through his whole list of favorite tools and his favorite strategies. So without further delay, here is my interview with Jeff Sieh.

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I've interviewed Monica Froese from Redefining Mom three times on the podcast. She is an expert at teaching people how to optimize sales funnels for more sales by focusing on their customer journey.

This episode is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level strategy.

In this episode we get into the meaty sales tactics like: how to set up a sales landing page, how to price your tripwires, how to talk to your cold audience vs, your warm audience, how to solve people's problems and sell them the solutions in stages.

If you want to understand the art of selling on the internet, this is the episode for you!

Also, if you want to learn the ins and out of WordPress and become a WordPress Pro, please buy a ticket and come to our MiloTree WordPress Workshop on Wednesday, August 26th from 2:00pm - 3:30pm on Zoom.

If you can't make it live, you'll still get the Zoom recording.

No questions will go unanswered!

Show Notes: * MiloTree App * MiloTree BlogStart Service * MiloTree WordPress Workshop * The Blogger Genius Podcast * MiloTree Mastermind Facebook Group * Redefining Mom * Promoted Pins Course * Episode #122: How To Figure Out What Your Audience Will Buy From You with Monica Froese * Episode #072: How to Make Promoted Pins Work for You With Monica Froese * Episode #030: The Easiest Ways to Make Money as a Blogger with Monica Froese (Part 2) * #029: How to Start a New Business When You’re A New Mom with Monica Froese (Part 1)

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

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If you are looking to find a creative membership business model, you'll find this episode very inspiring. This is a rebroadcast of one of my most popular episodes from the last year.

Selling a membership program to your audience is a great way to monetize your online business, because it brings in returning revenue month after month.

My guest, Tamara Bennett, from Southern A-Door-nments Decor, has built a successful membership business, teaching people how to paint door hangers.

I didn't even know what a door hanger was until I met Tamara, which shows that a membership program can be successful in tiny niches on the internet.

As an online entrepreneur, you job is to figure out what your niche wants and will pay for, and then provide it to them.

For Tamara, her audience wanted to paint creative home decor, and do it in a community setting on Zoom.

Who would have known that was a successful business?

And guess what, it was!

If you want to learn more about setting up a successful subscription business, check out episode #127 and episode #129 with Sarah Williams.

Read the transcript for "How to Find a Creative Membership Business Model (Rebroadcast)" Top 4 Takeaways from Episode #133 1. Going live on Facebook is a great way to build an audience of enthusiasts. 2. If you've built an audience on Facebook, you can start monetizing before starting a blog, but then we recommend you start one. 3. Find your own lane and try not to compare yourself to others. 4. Focus on your community and serve them.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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This episode, about advanced email marketing strategies you want to know, is one of the most popular Blogger Genius Podcast episodes of 2019, which is why I’m rebroadcasting it here.

My guest on the show is Matt Molen from Email Crush.

In this episode we talk about advanced email marketing strategies.

We talk about why you want to use your own traffic to grow your email list, and why if you can offer something of real value, people will join.

And by the way, this offer can be something you've already created, just repackaged for email subscribers.

I continue to see the power of our email lists to sell products and services to our subscribers at both Catch My Party and MiloTree.

I think this podcast will inspire you to dig deeper into email marketing in your business.

Read the podcast transcript here

TOP 4 EPISODE TAKEAWAYS 1. To be successful at email marketing, you must become an aggressive email acquirer. 2. Set up a “forever series”—a 10-post email series around one evergreen topic. 3. Segment your list to build a loyal audience. 4. Spend time writing attention-grabbing subject lines and editing your emails to be as short as possible. 5. Prune your list every 3-4 months.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, Jillian Leslie, from The Blogger Genius Podcast, is interviewing Kaycee Geeding from Roost and Restore.

Kaycee never thought she'd build a successful business using her wood saw, but that's what her audience wanted from her—her scrap wood products—and that's what she starting sell them.

Listen to Kaycee share about her lightbulb moment when she figured this out, how her Facebook page is a critical part of her business, how she's managed burnout by reducing the number of products she sells, and what she learned in our Six-Week Coaching Group.

Kaycee demonstrates that by staying open and flexible, and committed to your audience, you can build a successful business that you couldn't even imagine at the beginning of your journey.

Show Notes: * MiloTree * MiloTree Coaching Group * MiloTree Phone Consultation * Roost and Restore * The Blogger Genius Podcast * MiloTree Mastermind Facebook Group

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Intro for Episode #130 Photography is such a big part of being a blogger or online entrepreneur, that learning how to take photos like a pro is worth your time.

The quality of your photos can make or break your content, especially when it comes to Pinterest and Google image search.

Today I have Cheryl Norris from Bakes by Brown Sugar on the podcast to talk about how she learned to take stunning photos as a dessert blogger.

When I first saw Cheryl's photos I could have sworn she was a professional photographer, so to learn that she was self-taught, was fascinating.

What she proves is that if you work at something and practice, you too can get good!

Cheryl also shares how she puts her engineering mind to work on recipe development as well.

And Cheryl shares what it has been like for her to be in our Six-Week MiloTree Coaching Group. I think she really enjoyed growing her business in real time, in a systematic way, while being coached by David and me.

I think you'll find Cheryl's story inspiring, so please don't miss this episode.

Show Notes: * MiloTree * MiloTree Coaching Group * MiloTree Phone Consultation * Bakes by Brown Sugar * Foodtography School * The Blogger Genius Podcast * MiloTree Mastermind Facebook Group

MiloTree Entrepreneur Coaching Group Starts August 4th - Join Us! Hello, everyone. Before I get started, I wanted to announce that our next Coaching Group is starting August 4th.

If you want to take your blog or online business to the next level, or you're just getting started and you really need some coaching and some direction please go look at MiloTree.com/group and you can read all about it. It's a six-week program.

We show up live on Zoom as a group. David and I lead workshops where we go through step by step how to build an online business. We give you homework assignments, we look at your homework and give you feedback.

There's a lot of personal attention and I think it gives you the fundamentals, you need to build a business and you build it in real time. So, these six weeks you're building your business. Also, if you're interested, please come get on a call with me.

if you go to MiloTree.com/meet, we can meet each other and we can just chat for a little bit and I can hear about your business, give you some pointers and some tips and see if it's a good fit. I'd love to meet you again. MiloTree.com/meet.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Today, we're talking about email marketing, and how your email list is like an ATM and makes you money if you know how to use it for sales.

I've got Sarah Williams from Framed By Sarah back on the show for a Part 2 Interview. If you haven't listened to our Part 1, you can do so here.

Sarah has built a successful subscription box business, and in this episode we dig deeper into how she thinks about putting a box together to sell to her customers—how do you deal with managing subscribers, inventory, planning for the future, the experience for her customers, etc.

We also dig deep into Sarah's email strategy. By combining different parts of her business into her emails, like her weekly Facebook Lives, and promoting different items every week, she's figured out how to use email directly for sales.

She's gotten so good at targeting her customers using sophisticated email automations, she's able to serve up the right email to the right customer at the right time.

If you're looking for new strategies for making money online, especially ways to build recurring revenue, please don't miss this episode.

Before I get started, I wanted to let you know that our next Six-Week MiloTree Coaching Group is starting August 4th. This is the coaching group that David and I teach live on Zoom.

It meets for six weeks. And we show up with you twice a week. We do a teaching workshop session and we do a Q&A session. And the great thing about it is we get to know you. So while we're teaching general stuff, we are also teaching specific stuff for you.

It's that we show up live with you, we hold you accountable. And you are growing your business in real time.

If this sounds interesting to you, I'd love you to sign up for a time to get on the phone with me so that you could tell me about your business.

I will look at your blog or your website and give you some feedback. I'll talk about what we could do for you what this group could do for you.

And I'd love to meet you. Please sign up at milotree.com/meet.

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I've got my friend and Pinterest expert, Kate Ahl from Simple Pin Media, back on the show for her third appearance.

If you want to know what is working on Pinterest now, you will want to listen to this episode.

Some of the topics we discuss in this episode:

  • The power of "Fresh Pins"
  • How to schedule out your new pins
  • Why relevancy matters
  • Why you want to add your call-to-action directly to your pin
  • Why you might want to experiment with Video Pins
  • What Story Pins are and how you might use them

If Pinterest is important to your business, don't miss this episode!

Show Notes: * MiloTree * Catch My Party * The Blogger Genius Podcast * MiloTree Coaching Group * MiloTree Membership Group * MiloTree Mastermind Facebook Group * Simple Pin Media * Simple Pin Podcast Story Pins * Simple Pin Pinterest Strategy Facebook Group

Host 0:04
Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11
Hello, everyone. Welcome back to the show. I wanted to start by saying that building a business on the internet is a journey.

So for example, David, my husband and I started our first business Catch My Party in 2009. And we grew it—and it's still growing—into the largest party ideas site on the web.

And then, because we needed to grow our own social media followers, David built MiloTree, the pop up that grows your followers on Pinterest, and Instagram, and YouTube and Facebook and your email list, and all of that. We built it for ourselves.

And then we rolled it out as a separate business because we thought other bloggers and online entrepreneurs could get value out of it. So boom, there we started our second business, and then to put a human face on MiloTree which looked like a cold app.

I started The Blogger Genius Podcast where I interview the best experts, online experts, successful entrepreneurs to really figure out what's working now in online business. And from this, David and I, given all of our experience, started coaching.

And so we have a Six Week Coaching Group, and we have a Membership. So once you finish the six weeks, you can join our Monthly Membership. And in the six week program, we get to know you so well, and we help you build your business in real time.

So we do live Zoom calls every week. We give homework every week and hold you accountable. Not only that, but we know all about your business. We know all about your website. We are constantly giving you personalized attention.

If that feels interesting or something you'd like to participate in. Please head to milotree.com/group and you can read all about it. Our new group is starting August 4, and I'd love to actually get on a call with you to talk to you about it. Just a free call to give you some insight.

I want you to send me your website so I can take a look, give you some pointers and see if it's a good fit. That's interesting to you. Please reach out to me at Jillian@milotree.com.

I've got one of my favorite guests on the show today. It is my friend Kate Ahl from Simple Pin Media. I've known Kate now for years.

This is her third appearance on the podcast. And what I love to do is to check in with Kate to talk about what is working on Pinterest right now. Pinterest is a huge traffic driver for all of us so this episode is a must-listen for anyone trying to drive traffic to their site.

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Ever wondered how to set up a successful subscription business?

My guest today is Sarah from Framed by Sarah. She started her subscription business selling mystery boxes to her local customers.

When that proved successful, she started selling personalized subscription boxes and subscription tees online. And you wouldn't believe the success she's made of that!

Sarah shares how she started her subscription business, how she grew it using Facebook lives and Facebook ads.

She also shares how she personalizes her boxes, how she interacts with her customers, and how she uses email and social media for her business.

We get into the nitty gritty, and Sarah is so open and forthcoming in what she shares.

If you've ever wondered how to sell subscriptions to your customers, this is the episode for you!

Show Notes: * MiloTree * MiloTree Coaching Group * MiloTree Mastermind Facebook Group * Framed! By Sarah

Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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Email is such a powerful piece of your online business. It is where you'll get the biggest ROI (return on investment).

But how do you use it to maximize your list's potential?

I've got my friend, Kate Doster from KateDoster.com, back on the show to break down why email is so powerful, why it's different from social media, why it's the best way to build a close relationship with your audience, and how to create an easy email sales funnel to sell to your subscribers.

Kate's email philosophy is to show up as a real person. I love that! And you'll love this episode. Plus, Kate is an absolute hoot!

Show Notes: * MiloTree * MiloTree Coaching Group * Kate Doster * Inbox Besties

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube

Host 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

What Do I Get in the MiloTree 6-Week Coaching Group? Jillian Leslie 0:11 Hello, everyone. Welcome back to the show. Before I start, I wanted to let everybody know that right now David and I are in the midst of our current six-week Blogger Coaching Group. And we are going to start our next one at the beginning of August.

So I want you to pencil that in. I'll be telling you more about it as it gets closer, but I want you to just put that in your mind. Because if you are a blogger, or an online entrepreneur and you feel like you are stuck, or you feel like you don't know which way to go, you definitely want to join our next group because we as I say we roll up our sleeves.

We not only dig into your site and optimizing your site because, of course, David is a technologist, but we teach you strategies and we hold you accountable.

So during those six weeks, you're not just learning. You're building your business with constant feedback from us.

There are weekly assignments to move you forward and you develop the skills as you're building. It's really awesome. So again, just remember beginning of August, this could really be a game changer for you.

For today's episode, I have my friend Kate Doster back on the show; she was one of my early guests. She is an email marketing expert and she is a hoot. I just love her on the show. And we are talking about what is working in email marketing today. You know, things are always changing.

They're always new trends, and she is so up to date. I really think you are going to get a lot out of this episode. So without further delay, here is my interview with Kate Doster.

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Did you know there's power in your email list beyond sending them emails?

Listen to this episode with Adam Reimer, email expert, about interesting ways to target your email list through ads on Google, Facebook, and Pinterest, to grow your business without ever sending an email.

That right. You can target your list by sending them ads using the data they've already provided you.

We talk about targeting potential customers with specific opt-ins, dealing with a cold email list, setting up sales funnels based on your customers' needs, and so much more.

Listen to this episode to understand how to grow your business by using your email list in a whole new way! This definitely opened my eyes.

Show Notes: * MiloTree * MiloTree BlogStart * Adam Riemer * Pubcon * Slade Cutter lawyer * Jaime Hawke lawyer * The Blogger Genius Podcast on iTunes

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube

Read the episode transcript here!

Start a WordPress Blog Easily with MiloTree BlogStart As what I like to call the "hub" of their business so that they can build the spokes off of it. Now David and I talk about this all the time, technology is tricky, and having somebody help you who understands it is a really good thing.

Therefore we would love to help you set up your WordPress blog. And not only will we set it up, we will optimize it. We will install the plugins that you need and we will explain everything to you and we'll be there for any technical questions you have.

Honestly, I really highly recommend this to anybody who's ready to get started. To learn more, head to milotree.com/blogstart. And again, that's milotree.com/blogstart. If you have any questions about this, please reach out to me at jillian@milotree.com.

Our goal is to put more online entrepreneurs out there in the world. This is a perfect time to take your fate into your own hands and we really want to support you.

So for today's episode, I have Adam Riemer on the show and he is an email marketing expert.

As you'll learn I was at a conference, I met him and he had some really interesting strategies around email marketing and when I heard him, I said, "Oh my God, please come on the show." I think you are going to think about your list very differently after listening to this episode.

So without further delay, here is my interview with Adam Riemer.

Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free!

Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.

Sign up today!

Install your MiloTree pop-ups on your site in under two minutes.

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There's a new kid in town called TikTok, and it's not just for thirteen-year-olds.

In this podcast episode, I'm talking to Evey Alvarez-Flores from Evey's Creations about what you need to know about TikTok for your business.

One thing I always recommend is to jump on a platform before it gets too popular. It's the easiest time to grow your page.

Of course, you have to take a risk to do that because what if that platform fizzles?

But TikTok is exploding as we speak. I think you are going to be hearing more and more about it. And I believe it's here to stay. So listen to this episode to begin to understand the power of the platform.

And I definitely recommend you download the app, if you haven't. Start playing around with it. One thing I have to say... it's fun!

Show Notes: * MiloTree * MiloTree Membership Program * Evey's Creations * MiloTree Mastermind Facebook Group * Old Fashioned Milk Paint * Unicorn Spit * CatchMyParty TikTok * MiloTree TikTok * Catch My Party

Subscribe to The Blogger Genius Podcast: * iTunes * Google Play * Stitcher * YouTube

Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free!

Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.

Sign up today!

Install your MiloTree pop-ups on your site in under two minutes.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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It takes a special kind of person to strike out on their own and start a business.

Today I'm interviewing Jennifer Allwood, business coach, author, entrepreneur, and thought leader.

We are talking about how to know if you're made to be an entrepreneur.

Are you able to deal with the ups and downs, the uncertainty, the hard work and long days?

Plus, how will you deal with self-doubt, uncertainty, and the world continually changing around you? It's a tough road, but for some of us, it's the only road.

Does this sound like you?

Or maybe you'd be better suited as someone's number 2, helping support their vision without having to take on all the responsibility of it being your business.

Listen to this honest, intimate and fun conversation between Jennifer and me. It's definitely entertaining and it might help you find out what your true calling is.

Show Notes: * MiloTree * MiloTree Membership Program * Jennifer Allwood * Catch My Party * The War of Art

Need Ongoing Tech Help? Join our MiloTree Membership Hello friends. Before I get started, I wanted to share about our new program. It's called the MiloTree Membership Program.

And as part of it, you get ongoing tech support for your blog or online business.

You get community filled with other bloggers and online entrepreneurs. And you get one teaching session a month, where David and I talk about a current topic in online business.

And there's one Q&A session a month where you can come and ask any questions you have related to technology, blogging, marketing, selling products, whatever, we're there to answer them.

I'd love you to check it out. Head to MiloTree.com/membership. So come join and there are no contracts or anything. We would just love you to be a part of it.

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If you want to know how to successfully sell your products online, you are in for a treat.

I'm interviewing my friend, Monica Froese, from Redefining Mom, on how to know what products to sell, how to find product opportunities, how to build highly converting sales funnels, and how to provide wins for your customers so they keep coming back.

We do a deep dive into the strategies and frameworks you need to know to build compelling products for your audience and market them successfully so they happily buy.

Show Notes

  • MiloTree Pop-Up App
  • MiloTree Membership Group
  • Redefining Mom
  • Catch My Party

Host 0:04 Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11 Hello, everyone. Welcome back to The Blogger Genius.

Looking for tech support, teaching, and community? Join our MiloTree Membership Group Before I get started, I want to announce that we have a program called the MiloTree Membership Group.

We were listening to what you guys were telling us in terms of feedback. And one thing that you kept saying is getting tech support is difficult as a blogger. Bloggers have to wear so many hats.

So the idea that you have to dig in and deal with all of the back end technology related to your blog can be difficult. Also, we've heard that you want ongoing teaching sessions and workshops, like in the podcast, and third, you're looking for a community of like-minded bloggers and entrepreneurs.

So within the MiloTree Membership Group, we offer tech support. We offer workshops, and we offer community. It's all of that rolled into one. We're very excited about it.

It's like having a whole support system behind you. So if you want to learn more head to milotree.com/membership.

It's a monthly membership, but you can cancel at any time.

We, as you can tell, are really committed to helping you succeed.

For today's episode, I have my friend Monica Froese back on the show. What we are talking about is business building. And we are talking about how to think about your blog as a business, how to roll up your sleeves and really get to know your audience, how to solve problems for your audience, an dhow to sell to your audience.

We give you the whole framework in this podcast episode. And I love Monica because she is so straight. And her advice is so clear.

I think you are really going to get a ton out of this interview. So without further delay, here is my interview with my friend Monica Froese from Redefining Mom.

Monica, welcome to the show.

Monica Froese 2:51

Thank you so much for having me again.

And I was just saying to you that your episodes are some of my most popular so I was very excited to get you back.

Monica Froese 2:51 I think we've recorded some really good ones like the first one was right after I had the baby, which I still think is one of my favorite because it's a it's like a snapshot in time. I get to listen to how I was feeling in that postpartum period.

Jillian Leslie 3:03 Yes. And I think that you were so authentic and honest about the struggles. Yeah. And I found that. Yeah, but I think that there was something. I think other people could see themselves in that struggle to go. Yeah, that explains all those feelings that I'm having.

Monica Froese 3:19 Yeah, for real and that and I've gotten emails with people who told me that that really helped them. So I appreciate you having me on so that I can share that kind of stuff with people.

How to Build Online Products Jillian Leslie 3:28 Absolutely. So what I wanted to talk about with you today is products. You've built your business— you tell me if this is true—by serving needs, finding needs, serving those needs to your audience.

And we talked about this before, which is when you started Redefining Mom, you were a variety of different things. And I think that you've been able to potentially find your sweet spot.

Monica Froese 3:58 Yes, even a lot has changed since the last time we talked in terms of my product strategy. So when Redefining Mom started in 2013, there were no products because I was working full-time corporate, didn't have time for that.

When I decided to start taking it seriously, I knew that I really wanted to do products, but I needed somewhere to start. So I had this brand Redefining Mom, which is for working moms.

Now it was for corporate working moms and like time management for corporate working moms, and we've morphed into helping moms balance running a business and motherhood.

So it's taking them out of corporate and moving them into like the entrepreneurial space, but we still cater to the mom needs and the business needs. But what has happened is so when I got started with Redefining Mom and creating products, it was very much geared towards the stuff that moms needed to address. And I started with a product.

The Importance of Experimentation in Building Products online Jillian Leslie 5:02 You started with like a Google Sheet or a spreadsheet or something for yourself.

Monica Froese 5:07 still one of my best selling products. Yeah. So I basically when I in 2016, I remember this, it was June of 2016. And I wanted to accelerate the process of leaving my corporate job. And I wanted the quickest win I could get.

And my husband actually said to me, because we had this really awesome family budget spreadsheet that we had developed while we were in corporate, to manage our finances, we got out of $65,000 in debt doing it or using it.

And he's like, moms need this. Why don't you just throw this up as your product and see how it goes? Well, it ended up going very well. Which was like my first sign of understanding what people need and then how to fill that gap.

Jillian Leslie 5:55 So it was like a light bulb moment.

Monica Froese 5:57 It was a light bulb moment and I would say it took a few months for the light bulb moment because I, I didn't really know what I was looking at, like, why are all these people buying this stuff and or buying the spreadsheet and I had to like back into it.

So it took a few months to try to dissect what was going on. Like, why was this such a big hit? And, you know, part of it was the uniqueness of Pinterest at the time, and still the uniqueness of Pinterest, which we can talk about.

But at the time in 2016, you could get a lot of organic traffic pretty fast, like you could rank under keywords pretty fast in 2016. And this happened to take off for me. And now you can still rank but it's a little bit different.

Creating a Product for Pinterest by Using Pinterest And I've I look at creating products for Pinterest a little bit differently than I used to, which I know you're probably gonna talk about, but what happened after the budget spreadsheet was I started creating more products for moms.

Specifically, I had a course which I've since retired, which was to help moms take their corporate skills and repurpose them into the online world.

But what happened was I ended up getting really good at Pinterest ads because I'm impatient. And I got to the point where I was sick of waiting for organic traffic to come to me. I really wanted to have more metrics that I could look at.

I love looking at data, you only have so many metrics that you can go off of like you can't see specifically what keywords are getting you traffic clicks, conversions, but promoted pins would tell me that.

So I got really good at that. And of course, as soon as you get good at something that nobody else is doing, everybody wants to know how you did that. And so teaching Promoted Pins took on this life of its own. I developed the Promoted Pins course right before I had the baby at the end of 2017.

And I would say for all of 2018 and all of 2019, it was all about refining that course like I put all of my energy into making this the best Pinterest ads course that it could be. There's no recurring fee to be in my student group.

And so like people who bought the course two years ago are still getting support. I do monthly office hours. And so I really became known as the Pinterest ads girl. But there was a part of me that still felt this pull to help moms and create products that I knew would help them.

And for reasons that they were coming to Redefining Moms so we made the decision, which we hope to finish this year, which is to break off all of the Pinterest products under my own brand.

Creating Products for Women Balancing Careers and Motherhood So just MonicaFroese.com and bring Redefining Mom back to what it was originally intended to do, which was to help moms, particularly with balancing motherhood and their careers, specifically bringing them from their corporate career into the online world.

So this really has created this opportunity to create two distinct products sets for two different audiences.

Jillian Leslie 9:00 That's terrific. Again, we have Catch My Party we have MiloTree. They don't look at all alike, but one came out of the other one. And one is a SaaS business, which means software-as-a-service and one is a B2C business which is, you know, consumer-facing.

And most people have no idea I'm the person behind both, you know, there is some crossover, but not a lot. But again, it was organically how we grew our business. Right? Nobody said, you know, you didn't start off and go, I'm going to become Pinterest expert. You started using it. It started working for you. And you thought I can teach this.

Monica Froese 9:37 And I really feel like now that I'm a few, like four years into really taking this as a serious full time business. My corporate skills were invaluable to me for where I ended up here because I looked at Pinterest differently.

All the people who are teaching Pinterest back in 2016 were not looking at it in the same way. All I care about is ROI and what I'm getting from it. So, like I got very hyper hung up on the fact that everyone was talking about all the pageviews they could get from Pinterest.

And I just was sitting there scratching my head thinking, why do I want a pageview? I don't like what comes after the page view and see, you know, sale. Yep. And that's the thing, like, you know, a lot of bloggers at the time and still, are monetizing through ads and sponsorships and stuff.

But you don't have as much control over that. And I couldn't get, I could not get away from, why am I going to spend all of this time getting traffic to my site for them to click away from my site. It just never resonated with me.

And when I put into place the principles that I executed in corporate, which was like the ROI principles that I was accountable for when I ran large marketing campaigns.

It just seemed logical to me that paid advertising was the way to go, and the most targeted way to go. And that's kind of how it ended up happening.

And honestly, I don't regret it at all. Because while I still have this pull, I want to help women get out of corporate into this world and repurpose their skills. I couldn't have funded that part of the business if I hadn't gotten to be known for something.

And if that happened to be Pinterest ads, that's great. And that has served me too. So it's been an interesting ride, to be honest with you. I couldn't have predicted it a couple of years ago.

How to Create Emergent Online Products Jillian Leslie 11:30 There is this concept that I think about a lot. I talk about it a lot, and it's called emergent business building. And what that means is bottom up, not top down. So top down would be, I have this hypothesis, and I'm going to go toward it and not be open to what my audience is saying to me.

What people are coming to me, for that kind of thing. And, again, I have used this example I live in Austin. An Austin is all about emergent development, meaning it's the antithesis of the planned community.

You go down some street and like there's a shopping mall, and it looks like it's out of the 70s. But there'll be one cool coffee shop in there. And then all of a sudden, you notice, like, there's the record store, or there's something else is coming, like right next to it.

And it's because all of a sudden people are discovering this. And then other businesses are drawn to those businesses. So it looks really messy. Yes, but it's emergent. And I believe when you are building businesses on the internet, that is definitely the way to go.

Because if you think you're going to plan this out, that it's going to work the way you think it's going to work, I think you are setting yourself up for a world of hurt.

Should you Niche Your Blog Down? Monica Froese 12:53 I completely agree. And actually, because I originated in the blog world, I hear a lot of conflicting advice about you have to niche down right away, or it's okay to go broader and then niche down and I am all for the broader first to see what resonates.

If you think about it, I had no business putting any budgeting stuff on Redefining Mom, it wasn't the purpose of the site. But I did it anyways, and it ended up being a huge smash hit, which has made me a ton of money.

And I wouldn't have done it if all I listened to were the people who told me you have to niche down, you have to niche down, you have to niche down.

I'm to the point where I firmly believe if you know how to drive targeted traffic, then you can really have a funnel about anything as long as you're, I mean, don't be a fraud, like be able to give the advice that you're saying that you can give, like for me with the budgeting spreadsheet. I literally had at that point used it for five years.

We did use it to pay down $65,000 a debt. It's the only thing that saved us from literally going completely broke when we had our daughter because we were paid on commission, and it was how we estimated out, like the highs and lows if we hit commission if we didn't, how we, you know, literally could pay our bills.

And because I used it, I was able to authentically speak about it and the tools that we use every day. Like, I would have sat back in 2016 and said, doesn't everyone have a budget spreadsheet? And my husband said to me, he's like, No, your father is a CPA, and drilled this into your head. Ordinary people don't actually do this all that often. And I was like, Really?

Jillian Leslie 14:34 I know. Yes. Yes, yes. So we call them "at bats," which are, how many times are you at bat? And the goal is to increase the number of experiments that you are running, because you don't necessarily know what's going to hit, and you think you have a hypothesis, but I can't tell you how many times we've been wrong, or it's morphed into something.

We could never anticipate it. And that is always the surprise. You are trying to attract the audience that you think is the right audience, but you have to be open to I always say like, hold your hypotheses, have them, but hold them lightly.

Because you can get blinded thinking, Oh, no, you're the wrong audience for me. So I'm going to kind of push you aside trying to attract the quote-unquote, right audience, when you need to recognize No, no, this is the right audience. They just look different than I thought they were gonna look.

How to Attract an Audience on the Internet Monica Froese 15:34 So I get asked all the time, because I bring on thousands of people through my budgeting stuff onto my list, which my email list is integrated with these both sides of the business, and I've gone back and forth about are we gonna divide out the email list or are we not at this point.

I don't think I will. Because the thing is, if people are interested in saving money, they're also interested in making money and because my brand attracts, primarily moms. My messaging is actually very on point if they came in on the budgeting side, or they came in wanting to know more about how to build a business, how to get good at Pinterest, marketing, all of that stuff.

I have done a really good job, in my opinion, at least of connecting the two. And the people who don't like the connection, they'll weed themselves out, and I've become okay with that.

I just am because I this is how this is what resonates with me. This is how I like teaching. This is how I want to develop my products and so people who aren't okay with that, they'll just believe.

Jillian Leslie 16:37 So let's talk about your products. You started with a budgeting spreadsheet, which surprisingly sold really well. And then you figured out Pinterest ads and started teaching people about Pinterest ads. Yes. Now you also then have other products. What are they and how did they emerge?

Monica Froese 16:57 Yeah, I have a lot. So they're all digital. I'm actually in a mastermind with two girls who do physical products. And I think that's a lot of work. And I give them so many kudos because obviously we need physical products in the world, but it's a lot more work than digital products. Just there are a lot more intricacies that go into it to make sure it's profitable.

So the order of things: I had the budgeting spreadsheet, then I launched the course, which was to help moms in similar positions to me who were in corporate and they're like, I want to have a career. But I also want more time with my kids. How do I make that happen?

It's like, No, you are smart, you are smart, and you can take what you've learned in corporate and bring it over to this world. That was the next thing.

From there. What ended up happening was because people were saying, How are you getting all of these leads? How are you selling these products, and I was selling them with Pinterest.

So it started with a 13 video course that I made for friends because I got asked the same questions of what I did on Pinterest. I gave them I literally gave these 13 videos away just to friends and they're like, you should have people pay you for this. Like this is really good. This is better than other courses I've taken on Pinterest, and I wasn't even trying to make it a course.

So then I put it up for sale and that was my original organic marketing course.

How to Teach what You Already Know Monica Froese 18:23 This is how it started with me teaching organic Pinterest marketing to people who simply just in conversation, were asking me questions. And then I turned that into a course that I did an actual launch for that in like mid-2017. And that well.

At the time, I was also very heavily invested and getting traffic to the mom side of my business with Pinterest using Pinterest ads, I had the budgeting spreadsheet. I have a few other templates, spreadsheets, a planner, stuff like that.

And so my blogging friends who took my Pinterest organic course were then like, I want to learn how to do this next level things because it really at that time was definitely next level.

I mean, I would argue it's still next level because not a lot of people actually do Pinterest ads still. But it was certainly next level at that point because all anyone talked about was organic. And nobody talked about the power of Pinterest ads.

So during my third trimester, they pushed me into launching this course which I was so adamantly against. I didn't want to do it. I just wanted to have this baby. I want to go nesting.

I am so thankful to my friends that pushed me to do this because clearly it was a huge gap out there was stuff that people wanted to know, but they didn't know they needed to know. It was like they didn't know they needed it until someone was there presenting it to them.

It's kind of what ended up happening. When I was on maternity leave. I was getting very big influencers, like people that I had followed for years, sending me dm saying, Can I get this course? And I was sitting there saying I just had a baby I'm not working because I didn't have help or anything.

At this point, so I was like, No, no, I had a baby. I don't have time for this. And my husband tapped me on the shoulder and said, maybe you should take a day and open the cart since these people are begging to give you money and let them in. And I was like, okay, so we did that.

And then I came back from maternity leave. And I got really invested in making that course the best it could be, while having this calling to wanting to get back to creating other products that I could put behind funnels because as I was doing the Pinterest ads course, what was the prevailing thing that I kept running into was, when you are ready to run an ad, you need an offer that converts.

Like you should not put money behind something that doesn't convert. Overwhelmingly, I was getting people joining my Pinterest ads course that didn't have a converting offer. And that could be converting someone onto your email list, converting someone into a sale. They didn't have an offer.

How to Create Sales Funnels that Convert

So then they would run an ad, and they'd come to me with data even though I said this is in the course. I don't think it necessarily resonated. They just wanted to get to the running ad part. So they'd run the ad and they come to me with data and they'd say, this didn't work.

And I'd say, What is it? What is your objective? And overwhelmingly they'd say, to get traffic? Well, why then my question be like, Why? What is it for? Well, I don't know. Just I have ads on?

Jillian Leslie 21:22 And by the way, we talked about this all the time to run an ad to for traffic never make sense. It will never be itself. So if you are thinking that you're going to boost now, if, for example, you're working with a brand, and you do some sort of sponsored content, and you want to show the brand that you've got traffic to make the brand happy because they've paid you a bunch of money for this. It's worth putting some money behind that to go look at my numbers.

But if you think you can monetize that traffic, just because you're with AdThrive, or you're with MediaVine, it will never, you'll always be upside down. Always, you'll always be paying more than that traffic is worth to you with ads.

Monica Froese 22:11 And if you think about it, you're literally running an ad that you're paying for to send people to another ad that you'll make back end money from it. It seems it's very goofy to me.

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Jillian Leslie 22:22 Given this uncertain time as online entrepreneurs, all we crave is certainty. So what if I could promise you that growing your social media followers on Instagram, Facebook, Pinterest, YouTube, plus your email list could happen automatically.

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How to Start to See the Opportunities for Creating Products

Monica Froese 24:07 So what ended up happening through running this course and getting very dedicated to being in it for these two years and not letting myself diverge off and create all these new products, is I started to see the gaps.

And I took notes of these gaps, but I was resistant to filling them until I had that course so buttoned in, and just and the students were doing really well with it.

Once I got to that point, and I would say that took just under two years. So I started the course in November of 2017. And in November of 2019 is really when we started launching, again, different products.

So the first thing we did was we realized that some people have really ugly landing page and it matters for conversions, and I get super good opt-ins and tripwire conversions.

And I have other different funnels that I teach, specific to Pinterest that I get really good conversion rates. And when I would be asked to review like my ad tanked, I'd go into the page that they're promoting. And I was like, you know, and it's hard to get feedback like that, but your page is ugly.

You know, that's hard. That's hard feedback to give. So I thought, How can I solve that problem? I created templates in Elementor and LeadPages. I use LeadPages for all my funnels. And so that was my first. That was the first way I was going to solve the problem of people not having ugly pages.

Unknown Speaker 25:39 Are you working with a designer? Are you designing them yourself?

Selling High Converting Template Landing Pages

Monica Froese 25:43 Funny enough, I don't feel like I am a designer at all, but yet I make pretty good landing pages. I like pretty things that convert. So first in my mind was, how do I get this to convert? Second in my mind is how do I make this look aesthetically appealing?

Because and this is super important. Pinterest is a visual search engine people expect to come from Pinterest and see pretty things and I was seeing so many funnels that had ads popping up and pop-ups here and pop-ups there and it's like, guys, like a display ad should never be on a sales page

Jillian Leslie 26:36 For MiloTree, we create it so that you can turn it off on certain pages and people say why would I turn it off? And I go, if you are selling something you do not want to distract from the sale even if it's my product, turn it

Monica Froese 26:52 off. Yeah, exactly. And that's the stuff that Oh, I just feel like there was a big gap of understanding. Finding that and so when so we started with the templates and those went super well.

Monica Froese 27:09 I created them on LeadPages. And we duplicated them on Elementor. So we have two solutions. Here's the difference between my templates and what you see on the market for other people's templates.

A lot of templates sellers are giving you templates in different color palettes, right. Mine are designed with the conversion mechanism in mind and you have to plug in your branding to it. So it's like branding agnostic.

I'm not giving you different color palettes or anything like that. I'm giving you a page that I know convert. You plug your messaging and your brand into it, which is, I found very different than pretty much anything out there that I've seen at this point.

And it's very specific because I've spent years testing, where different buttons should go and different headlines. And so it's basically like, the best information I can give you for what has worked on Pinterest.

Not just with me, though, with hundreds of my students, because as I've cultivated this promoted pins group, I help them to change their pages. So over time, you just get really good when you see the back end of hundreds, I mean, really thousands of campaigns, you just get good at knowing what works and what doesn't.

If You Get People to Trust You, They Will Buy More From You

So that's when that came out. But there was still a gap I had in the Pinterest suite of things. So I had the organic Pinterest marketing course which we were keeping updated, but it wasn't necessarily my passion. It was kind of like the on-ramp into getting to know how I teach.

And I do think when you stick with the same teacher makes things more seamless. So by the time we get to my promoted pins course, it's like you already understand my logic of Pinterest. So I had an organic, I have an organic Pinterest course, then I did an affiliate marketing course, on Pinterest because not everyone is ready to move right to products.

So affiliate marketing is a nice gap that can be filled on Pinterest. Then it went right to paid ads. What I realized was I had a gap between the affiliate marketing and the paid ads, which was I needed to teach people how to create Pinterest-friendly sales funnels.

And so actually, as we speak, I am in the very last module right now I'm launching it. I have 125 people in the beta round and I would say probably 85% of them are promotion students so they're my students that know they trust me.

They know I delivered in that course, and I'm telling them hey, this course is going to make your funnels just amazing so that when you go back to ads, they will convert like gangbusters. And they're like, yeah, we trust you.

We know you you know what you're talking about. That launch I did on Black Friday went nuts. It was like, incredible. The power what I learned from that because all these are learning lessons like, every time I've launched the Promoted pins course, I've learned so many different things like from flash sales, to life challenges, to how long you should have between launches.

When I launched them Black Friday, this new sales funnels course to my current students that taught me the power of cultivating your students and pouring into them, they will buy almost everything else you offer, because they trust you.

And I'm like, Whoa, light bulb, like I mean, that's logic, right. It's actually very logical. But it was such a lightbulb moment for me to realize that people that everything I did over those two years, really meant something.

So that's what we're doing now is teaching people and when this is over, it's kind of like the last installment of my Pinterest, then I have like really a whole framework in place.

So there are a few things you have to decide one we want to move the Pinterest courses to MonicaFroese.com. So that Redefining Mom can go back to being for moms. I really feel passionate.

The Importance of Integrity as An Online Entrepreneur

Like my employee right now, Haley, she's pregnant. And it really reignited my passion for maternity leave. Because under the law in the US, I'm not required to pay her or give her a maternity leave. But I'm going to because I believe that I need to set an example if I'm going to sit here and preach about that stuff, which I did when I started Redefining Mom, that I need to live up to that.

And it really reignited my passion to want to help moms. So my goal now is to get the Pinterest stuff buttoned up running. However, we ended up combining it maybe it's gonna be one framework we don't know yet. Like that's our questions there. And then that's going to be moved over into its own thing and then I want to dive back into creating more funnels in more products for the mom side of the house.

Jillian Leslie 32:03 I love that. And just to go back for a second to filling in gaps, I noticed because I'm on your email list that you are always coming out with templates for pins and selling them or offering some I think for free. I don't know how you do it, but what I love about what you're saying, Have I noticed a gap? I fill it.

Monica Froese 32:28 When I got started, there were a lot of like marketing people, gurus, experts that would say stuff like that, like listen to what your audience is telling you, and then create the product that they want.

And for some reason that never clicked for me. I'm like I don't under I didn't. It didn't resonate until I was in the weeds. And this is part of the reason why I don't want people to get stuck. I see so many people getting stuck in the questions that they should not be getting stuck in because you don't know until you try.

You have to start putting stuff out there so you understand what people want from you. And then you move forward. Like if I had never done the promoted pins course, I never would have realized how important teaching the sales funnel piece was. You know, it just all I needed all of that,

Jillian Leslie 33:15 I would say, and you can tell me what you think the more you are willing to roll up your sleeves and get in the muck with your customers, the more success you'll have because it's in the muck. It's in the confusions. You can't be kind of above it all thinking you're gonna sell stuff to people. You need to get down and dirty. Like it's, you know, I always talk about this, get on the phone.

Monica Froese 33:45 Oh, yeah.

Jillian Leslie 33:46 Do things that do not scale. You know, you think you're going to set up all these automations are all going to be working in the background and the money's just going to come?

And it's like, you take that person who's asking you questions and you say hey, can we do like a 10-minute phone call. And of course, you can't do that 100 times, but you could do it three times, you could do it five times.

We've been successful in businesses where we understand where people are struggling, like from a visceral place, not from an intellectual place.

Monica Froese 34:21 So one of the things that I like to tell people, because everyone always wants to look at where I am now, and they forget all the things I had to do to get here. I used to do 15 minute calls. All the time, I

had a free Facebook group that I had regular teaching lives in that I never missed for like a year and a half, like so I had, I ended up having to close the group when the baby was born just because I could not keep I couldn't keep up with it.

And I didn't have an employee at that point either. But the point is, like I showed up for free for a very, very long time to understand what people want it. It wasn't just a matter of I put up a funnel and it did well.

I'm not gonna lie, I can put up a funnel now, and I can get it to do well without ever getting on the phone with someone. But I've learned so much over the four years. It's all of that experience that has gotten me to the point that I can do that now.

Jillian Leslie 35:22 Absolutely, absolutely. So do it's messy. Like, those are always those are always my thing. Like, don't think it's neat. Don't think it's like you just kind of follow what you know, you pay thousands of dollars for a course and boom, all of a sudden you're gonna have business and it's all gonna work out.

Ah, it's like nights of anxiety where you don't understand why this should work and it's not working and it's tweaking and it's making it ugly before it looks pretty and it's, it's getting down in the weeds.

So if you're willing to like, get in the muck, that's how you grow business. It doesn't look you know you see people Like Goop with Gweneth Paltrow and it just looks so effortless. And so even though you look at it and go I want that.

Like No, no, it's you in your pajamas. It's you. You know with a crying baby on your hip. It's you going Why isn't this working? It's you investing in Pinterest ads and sometimes losing money because you're trying to learn, right?

So if you think it's glamorous or anything, trust me, it's totally not. But I think it's totally worth it. But know that your mess is not unique. It's the way through to ultimately find little nuggets of success.

Why You Need to Treat Your Online Business Like a Full-Time Job

Monica Froese 36:48 I absolutely agree with all that. I show up every day I treat this like a full time job. I get up every morning as if I'm going to work. I take my shower, I get changed. I make my coffee, I sit down, and I work for eight hours.

It's not, I don't, I don't work in the margins. I personally don't feel like I'm wired to work in the margins. And I have seen women that do work in the margins. And they have made some really amazing things doing that. I would, I would argue that the majority of people who are going to be successful are going to need to treat it as if it's a full-time job and treat it like you would get up for a job.

There are plenty of days like this morning, I got a migraine. And it would have been much easier for me to close my computer and not be on this podcast and not finish the Facebook ads. I'm going to finish when I get off this podcast and not finish the module.

But I'm not going to because that's not what gets me to the next step. It's all building blocks. I say that all the time. Like my sister right now is trying to start a blog because she's at home with her kids. She's a health care worker, but she's, uh, she goes to people's houses. And so that's pretty much like not happening right now in the current environment. Um, so she's home.

And she's thinking like 15 steps ahead, and I keep reminding her that like you have 15 building blocks you're missing here. You got to go back to the beginning. Everyone started from nothing, you got to go back there. You can't be where I am now, because I had four years to get here.

Jillian Leslie 38:27 Absolutely. People ask me all the time. They want a magic bullet. They want something and they say, how did you grow Catch My Party to millions of pages a month? And I go, it's a long slog. That is the answer. And they don't like that. Because if I believe me, if there were a magic bullet, I'd be using it.

And I'd be selling it for like millions of dollars. But the truth is, you make mistakes, you make a couple smart decisions along the way. You add some keywords in there, you know, work with your audience, you definitely are making decisions and you hope that those are the right decisions, or if they're not that you're able to pivot those decisions. But for me, I would argue it's all about showing up. Just what you're saying.

Monica Froese 39:16 Yeah. And I went through a period in late 2018, where I was, I was in a pretty bad burnout stage. And I stopped emailing as much as I used to, and there's a direct correlation with communicating with your audience to sales, really, I mean, it's all about consistency and showing up and being a real person.

Unknown Speaker 39:45 I feel like we're gonna have to do a part two, where you come back and talk more about this, like the nitty gritty,

Monica Froese 39:51 I took notes before we got in. Okay, I know I know. At some point in my notes, I said, connection and more connection, especially when you're first getting started, tell us and then like how I have my free group and I went live every single day.

And in my paid course I show up every single day, they didn't just pay me money, and then I disappear. Reputation is everything. And I've said this so many times, and I firmly believe that I will make money slower. If it means keeping my integrity and my ethics in place, and I love that.

There are people that make money online that are not ethical and they don't keep their integrity in place. And I don't want to be that person.

Jillian Leslie 40:44 And I feel if you want to be in it for the long term. That is the answer because people can ultimately I believe that it gets discovered. You know, like you can't, I don't believe that if you work in the internet, you have to weirdly believe in karma.

Because eventually it comes back to you. So the more good you put out there, the more good you ultimately get back. Now, it might not be in the way you think it's going to be. And this is again, that idea of, you have to hold things, ideas lightly, because you don't know what it's going to look like you have an idea of what it's going to look like, like, I'm providing all this value, why isn't the money coming?

Well, maybe something else is coming. You know, maybe, who knows, maybe you're attracting a person to you that you can ultimately work with. And that's gonna lead to something like it's not necessarily going to look the way you think it's going to look. But if you put enough good stuff out there, over time, you weirdly, I think, attract a lot of good stuff back. And the reverse is true, which is if you cut corners, if you don't walk your talk, if you don't deliver, you could probably survive for a year or so but eventually it will show.

Yes, You Want to Make Money Online

Monica Froese 42:02 So the thing is, I, okay, I find nothing wrong with being in business to make money. Like that's what we have to feed our families. Like I show up every day, I should get paid for my hard work. There's nothing wrong with running a business that's profitable, and making money at all.

There's nothing wrong with it. I think the disconnect is when you don't, when a business owner doesn't understand the bigger impact that they're trying to make in the world, and it's just all about the money.

If it's only about the money. It is very hard to wake up every day, stay motivated and keep doing it. Because absolutely, just money is great, but I'm going to tell you I firmly believe now and the thing, more money, more problems. That is a true statement in my opinion. It's not all rainbows and roses all the time. It's a lot of hard work and so if you lose sight of why you're doing it to begin with, and that's why, like when my employee got pregnant, and they put me in this position where I could walk the talk, which meant when I started Redefining Mom, my rant was about maternity leave in the US.

I actually got to talk to President Obama about this to his face. And I will never forget when he said to me, he's like, so what are you going to do about it? That was what ignited me to start this, like to make this a business that served moms, not just about money, but it was about making a greater impact.

So when she got pregnant, I actually can hear him saying I can see and hear him saying this to me. What are you going to do about it? Well, you know what, I am going to offer her a paid maternity leave because she deserves that. I ranted about that and I am not going to contribute to that problem.

Jillian Leslie 43:50 And I would say by you doing that, which is it's a sacrifice to you, you're not going to have an employee, and money's going out out the door. However, She will love you and be so dedicated to you and go the extra mile because you saw her and you were there for her. Again, not a bad situation, but you know what I mean? Like, again, you do not know that you will, chances are get that back tenfold.

Unknown Speaker 44:25 Oh, absolutely.

Jillian Leslie 44:26 But it's about the faith of that. It's about putting out your best highest self and it gets rewarded. So I again, I don't mean to sound all woowoo about this, but think about how you show up and where your values are because I believe people can sniff it out.

Monica Froese 44:45 They can. Okay, so this actually goes to like the topic of the tripwires because a lot of my students and a lot of people I teach, are afraid to sell.

They are so afraid to sell and and I always ask them, Do you not believe in what you're selling because if you believe in what you're selling, you wouldn't be afraid to sell like I got to a point in this, I think was the last launch I did for the promoted pins course, I had someone emailed me and was not very kind about. They thought that I was charging too much.

And all these course creators think they can charge all this money and they all suck and they don't provide. I wrote her back a very factual answer, which is that there are some crappy courses out there. I've taken them I've invested in them, and I understand where you're coming from, but mine's not crap.

And I show up every single day, and it is worth what I'm charging you and I'm I stand behind it. I don't feel bad about charging it because I know I provide that plus more value. And so when people feel like they can't sell that, the question I always have is, do you not believe that what you're selling can actually help the person you're selling it to? Because if you believe it, there's no issue with selling because it's your expertise, you're giving them the shortcut, you know, selling is a good thing. Also selling is what keeps our economy going.

People Value What They Pay For

Jillian Leslie 46:08 Absolutely. And wait and I will say this. There's this weird reverse thing, which is, when I get something for free, I tend not to value it as much. But if I put money behind it, you better believe I'm going to show up, I'm more likely to show up. If I paid a couple of hundred bucks, let's say for something versus it's the exact same product, but now you're giving it to me for free.

So if you want a more dedicated say, student, my hunch is those students that have made the decision to actually open up their wallets and pay you will be better students, which will make a better course which will make a better you know, the whole environment is better. So free is not always better. In fact, I would argue if you're if you are providing value, you charge for it because you want to attract the kind of customer who's willing to pay for it

Monica Froese 47:04 Exactly. And so that when you offer something for free to get a conversion to get people on your list, you give them a taste of who you are and what you know and what you can offer them. But it doesn't give away the kitchen sink as they say.

Pinterest is a visual search engine. So people come to Pinterest with a problem. They search it, they visually are looking to see their solutions. That's what they arrive on with search results. It's a visual solution that they're looking at. So I come they like to say like meal planning for a week.

When I get there. I want to see a visual representations of what meal planning solutions, that's what I'm looking for. So when I click to the meal planning solution, let's say it's an opt-in, that opt-in is to solve, it's meant to solve a quick win.

Your Opt-In Should Be a Quick Win

It's to give them that immediate gratification that you can help them over that hump. And then your paid product is like, and it can go. There's two different ways, i Pinterest that often can be a layer of your solution, like the first prong of your solution. And the paid is the rest. It's how they take that first prong and make it an actual system.

Or your opt-in can be the "what" and the "why,"like, this is why you need this. This is how it will help you and then your paid product is the how. So there's two different ways that you can look at it. I would say I lean more towards the "what" and the "why" and the paid product is the "how."

Jillian Leslie 48:46 So I like that. Oh, I like that. Okay, so Monica. I feel like we could talk forever and I know that you have a hard stop. Will you come back? Can we put this in our calendars. We can talk about the tactics, I feel you and I, we are so like-minded.

I'm so happy to know you as my online friend on the east coast. Because I feel like my audience loves the tactics, you know what not to do what to do that kind of thing.

Monica Froese 49:19 So interesting that you say that because my course on sales funnels is broken down. Strategy is the first three modules. And the last three are tactics. And I say in the course, you cannot have the tactics without the strategy and everyone wants to go to the tactics always and not have the strategy and that's when you fail.

And I seriously take my students kicking and screaming sometimes through the strategy, like they just want to tell me where to put this and tell me where to put that and No, I will not. I refuse because if you don't understand the strategy if you don't understand the problem you're solving if you don't get all of that and how it fits into the bigger picture. But you can have all the tactics in the world and it will not help you make sales.

Jillian Leslie 50:05 Absolutely, absolutely. Okay Monica. I just I love talking to you so, so let's we're literally going to hang up this call and schedule part two. And I just love that you come on on the show and you share so much.

Monica Froese 50:22 Well, I'm really glad that you have me. People listen, I love doing this.

Jillian Leslie 50:28 Alright, so Okay, so until part two.

Key Takeaways

My big takeaway from this episode is how putting in some thought about your solution, how to attract your audience, how to provide them with a quick win and then ultimately sell them on the solution,

I think is really powerful, I think to step back in your own business and think about putting these pieces together, lining them up. So they all make sense is what I recommend. Did it take some thought it really does.

If you want to talk product with me, please reach out at Jillian@milotree.com. And I'd love to hear what you're thinking and give you some feedback. Also, I want to say do check out the military membership. So it's Milo tree.com/membership, if you are looking for tech support, ongoing tech support, so we've got your back.

So when you want to make a change to your blog, we can do that for you. Also, it provides you with workshops, ongoing workshops of what is what are cutting edge strategies that we want to share with you both strategies that are working in our business, but also strategies that we are seeing work in people's businesses and also community because being an online entrepreneur can sometimes feel lonely.

It can feel like you are yelling into the abyss and you're not sure anybody is listening. Well, I'm listening and this community is listening. So, if you if any of those things are interesting to you, and you can roll them all into one, please head to milotree.com/membership. And again, there are no contracts or anything so there's really no risk and I will see you here again next week.

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Have you been thinking about starting a blog and selling products? If so, you’ll want to listen to this episode.

My guest on today’s podcast is Suzy Karadsheh. Suzy and her husband have built their site, The Mediterranean Dish, into a thriving online food blog and business. And because it's all about Mediterranean flavors, their blog is what I would consider a niche food blog.

Suzy started the blog as a hobby when she began staying at home with her young child.

She chose the niche of Mediterranean food because she grew up and lived on the Mediterranean and was familiar with cooking in that style.

Monetizing a Niche Food Blog The hobby blog that Suzy started in 2014 has turned into a profitable business, and Suzy’s husband recently left his job as an insurance executive to join the business full-time.

It was in 2016 that Suzy realized that blogging could be a source of income for her. She began to research blogging as a business and she joined a few blogging groups to understand how to turn her hobby into something more.

Today, Suzy and her husband sell their own private label ingredients such as spices, oils, etc., that are used in the dishes she shares.

Sponsored campaigns and ads are additional streams of income for the blog.

Learning How to Sell Food Products As Suzy has developed the site’s product sales, she has learned a lot about inventory, shipping costs, and customer satisfaction.

Because the products they sell are produced by small, family-owned businesses, Suzy and her husband aren’t able to stock thousands of, say, bottles of olive oil or jars of spices. Their inventory is smaller and not yet handled by a third-party company.

Shipping costs are kept low and packages are typically received by customers in just a couple of days after ordering.

Selling food products is a tricky business to learn, as you don’t want to stock up on too much inventory until you can see how much you are going to be able to sell.

And because Suzy wants to sell the freshest ingredients possible, she doesn’t buy in huge amounts upfront.

This side of the business continues to grow though, and as it does, Suzy is growing with it and making changes that make her products available to more customers.

Marketing Food Products Through Email We all know how crucial an active and engaged email list is for online business, and it is no different for a niche food blog.

Suzy currently has around 80K people on her email list. She cleans her list regularly, so those people are her most engaged audience. And those people bring the greatest returns.

When you have a super-engaged audience and you reach out to them with products that fit their life and solve their problems, that’s where your biggest sales come from.

Suzy emails her list 2-3 times a week, offering recipes and the ingredients to make them.

Her goal is to serve her audience, not just sell to them. And it shows in her success.

Her audience enjoys the free content that Suzy creates, and is eager to support her by purchasing the products she sells.

Creating Content for a Food Blog I was curious about how many people are helping Suzy with content creation since she had told me that her husband is mainly in charge of running the storefront.

She does have someone who manages her Pinterest account and a mom friend who helps with some Pinterest and Facebook content. But Suzy manages her IG alone.

She has great IG story engagement but admits to sometimes simply forgetting to do them. (Who can identify? I can!)

The thing that blew my mind was when Suzy shared with me the amount of content she is currently creating for the blog every week. She single-handedly creates 3-4 recipes per week.

And of those, Suzy does 100% of the recipe development, creation, photography, and writing.

*Suzy shared in the episode her process of creating 5-8 videos per month of recipe creation, so be sure to listen in to hear the insane amount of work involved in that kind of content creation.

How to Deal with Blogger Burnout I didn’t have to chat with Suzy for very long to wonder if she ever experiences burnout.

She maintains a grueling schedule that not many of us could handle without struggling with burnout. And she was very transparent with me that she deals with burnout on a regular basis.

When asked how she deals with it, she said, “I cry and I play with my puppy.”

In all seriousness though, Suzy arranges her schedule so that after an especially grueling day or week, she has a day off.

Her video days are the busiest for her business, so she is sure to take a day off after a day on camera.

I’m curious, do you struggle with burnout? If so, I would love for you to email me at jillian@milotree.com and tell me how you deal with it.

How Building an Online Business Affects a Family Because my husband and I work together in all of our businesses (Catch My Party, MiloTree, our BlogStart service, and our Entrepreneur Coaching group), I know what it’s like to have the business be a topic of conversation all the time.

It can be difficult to remember that the dinner table might not be the best place for discussing business, especially if you have children.

Our daughter is quick to remind us if we get too far into business discussions at dinner, and Suzy shared that her older daughter does the same thing.

We also have to remember that we are husband and wife before we are business partners, and sometimes we need to spend time together not talking about business stuff.

Sometimes we just need to laugh at a show on Netflix and enjoy each other’s company.

How to Sell Products Online I asked Suzy for some advice on selling products and she gave a few things to focus on:

  • Research, research, research -- it's a lot to learn and takes a while
  • Go slow -- Don’t try to ramp up too quickly.
  • Try different things, different sources, and different products --You don’t have to go with the first company you try.
  • Solidify your niche first --What do people come to your site for? How can you supplement that with a product that makes sense for them?
  • Choose a product that serves your audience -- This is the only way you'll be successful

Episodes like this one with Suzy are some of my favorites because you get to see the full, behind-the-scenes picture of what goes into running a successful blog.

And it is a ton of work!

Suzy found a way to serve her audience with fantastic and consistent content, and in return, her audience is highly engaged with both her content and her products.

So, I want to hear from you on how you’re serving your audience and engaging with them.

Join me in my MiloTree Mastermind Facebook group and share your tips with those of us in the group.

Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free!

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Intro 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11 Hello friends. Welcome back to the show. I hope you are staying safe and healthy during this unusual time. Before I start with today's episode, I wanted to announce that on May 26 we are starting our next coaching group.

Join Our 6-Week MiloTree Entrepreneur Coaching Group Starting May 26th It's a six-week coaching group. It is for new bloggers and experienced bloggers where we dig in, get to know you and your business, and teach you really how to grow an online business today. Especially, during this time.

There's a lot. There's a lot that's the same and a lot that's different, and we break it down piece by piece. In fact, don't take my word for it. I'm going to read what Clara said about our coaching group.

Coaching Group Review She said, "Being part of the group was such a great experience. Jillian and David provided so much valuable information, tips, ideas and help. They shared all their expertise and that is a lot.

I strongly recommend anyone join. It's empowering. It's helpful, dynamic and fun. Every session with them opened my mind and gave me fantastic insights and support for my own business. It's totally worth it."

Well, Clara, thank you for saying that. Clara has continued on with us in our monthly membership. This is just a great way to get some momentum. That's what I would say. And we'd love to have you.

If you want to learn more, head to MiloTree.com/group. Email me at Jillian@MiloTree.com. If you want to get on a call to talk about your business and how I think we can help you, I would love it so please reach out.

In today's episode, I have David as my guest. He is, of course, my husband, my partner. He is a technologist. He is really insightful. I learn from him every day. What we are talking about is how to look at your blog with fresh eyes.

Show Notes * MiloTree Entrepreneur Coaching Group * MiloTree Pop-Up App—30 Days Free * MiloTree BlogStart * MiloTree Downloadable Blog Checklist * MiloTree Mastermind Facebook Group * Episode #110:Why Site Speed can hurt your blog and How to Fix it * GTmetrix * Google Site Speed

How to Look at Your Blog With Fresh Eyes We get really comfortable with our own blogs and we almost become blind to that. So what I've been doing in my Facebook group, my MiloTree Mastermind Facebook group, (If you're not a member, please go to Facebook and join.) is I will ask people and say, "Hey, do you have something you want us to review?" And people will say, "Yeah, will you look at my blog?"

So, what I'm doing in this podcast is outlining how David and I take a look at your blog. What's great is we've got fresh eyes, but we also have a systematic way of looking at the pieces of your blog to see if you are making good choices to help move your business forward.

I'm going to give you some insights into how we think about it. If you want a free download, a checklist of what we're talking about, please head to MiloTree.com/blogchecklist. You can go through this and hopefully see your blog in a new way.

And if you want help doing this, that's where David and I come in. Please join our coaching group. What's great about it is that David is there to give technical and design help.

If for example, you look at your blog and you go, "Oh my God, I really need to change this or whatever." We're here! Reach out at jillian@milotree.com and we will help you. That's what we are here for. So, without further delay, here is my interview with David.

David, welcome back to the show.

David 4:05 I'm glad to be back.

Jillian Leslie 4:06 It's fun. It's funny because we're sitting here close together, talking.

David 4:10 Sharing a mic.

Jillian Leslie 4:11 Sharing a mic. Thinking about whether we should have two mics but realizing that it's probably logistically somewhat difficult.

David 4:19 I don't want to have to Skype from another room.

Jillian Leslie 4:21 It's cute. It's like we're all cuddled up here next to the mic. Okay. We just finished our first coaching group. And it was really fun, wasn't it?

David 4:32 It was good.

Jillian Leslie 4:32 What was cool about it was getting to know the bloggers and entrepreneurs in the group and really getting to understand their businesses and they are our friends.

David 4:41 Yeah, especially during the time we're quarantined and not seeing anybody. It's kind of nice to meet new people and talk to them.

Jillian Leslie 4:49 Yeah. And that you have this ongoing relationship. It's funny, we started the group before quarantine, and then all of a sudden the world shut down around us. And it was something that I started to really look forward to not just because it's fun, and we want to help people succeed, but it was like, "Hey, we could just show up with this group of people."

Because the truth is we've been hanging out a lot together for a while. So it was really nice. So anyway, we are starting our second coaching group on May 26th. And what's cool is that we have really been able to take this time to synthesize how we teach, and what we think is really important.

Has Your Blog Gotten Cluttered? We thought about doing this episode and sharing how we look at blogs, especially you David because you have such a technical foundation. Our blog is kind of like your home, which is you move into your home with your stuff and you put everything in place and it looks really nice, let's say. And then over time, you start to bring in more stuff. You might bring in a tchotchke or a decoration.

David 5:59 Some souvenirs from the vacation trip.

Jillian Leslie 6:01 Exactly. And then there's the stuff that is kind of functional, but you don't really have a place for it. Like the big mixer ends up on your countertop in your kitchen. And then, the pile of papers. And at a certain point, you step back, and you go, "Oh my God, my house is so cluttered, and it used to not be cluttered."

David 6:25 Or you never step back and you never realize it.

Jillian Leslie 6:27 Exactly, yes.

David 6:29 But when your friends come to visit, they might go, "Hmm." Like, "How do I get to the kitchen behind that pile of books?"

Jillian Leslie 6:37 And in fact, I think a blog can be somewhat similar, which is, it's really easy to add stuff. I think that we get used to our blogs and how they work and we forget to take stuff off, or we forget to pare it down.

In our Facebook group, the MiloTree Mastermind Group, and we just did this recently. I'll say, "Hey, do you want feedback on your blog?" And somebody will give me their blog URL. We're always happy to do this.

What I do behind the scenes is I say to David, I go, "Hey, David, look at this blog with me." And so, usually we sit by your computer and you call it up and you start looking and kind of how… If I were to think like you, what are your first thoughts of when you're evaluating somebody's blog?

David 7:18 Right? Well, the advantage we have is we may not have seen the blog before, so we can really bring fresh eyes.

Jillian Leslie 7:23 And we've seen hundreds and thousands of blogs.

David 7:26 Right. So I think as we give this advice to you, having you lived in your blog. The main thing I would say is you're trying to bring fresh eyes. Bring your own eyes in a fresh way looking at your own site. Putting yourself in the position, a new visitor coming in for the first time.

People Don't Start on Your Homepage Anymore As content creators, we are intimately familiar with our blogs or sites. I think inherently you kind of think of it hierarchically, right. Imagine you're putting up your blog. Start with what is my homepage going to look like?

And then, what are my sections? And then, I'll put the blog post in the sections. But, you know, in the world today, it's the opposite. Right? Someone's out on the internet, they're on Google searching for a recipe. They're on Pinterest looking for a cool photo of some home decor.

Hopefully, your site comes up and they're going to click on it and they're landing deep in your site, like they're in a blog post. Ninety percent of the time they're not coming to your homepage and looking at the cool hierarchy you set up, they're landing in it, on your content.

How Does Your Blog Feel Overall? So, the very first thing is, like really the feel. A lot of that is about performance, page speed. Not like in like, you have your stopwatch out, but just when you go to your page, what does it feel like like?

Are things loading in blocks and shifting around? If I'm starting to see your content and want to scroll down, can I? I don't know if you've been to sites that are loading really slowly you can't move the page. That can be super frustrating. That can be like an automatic…

Jillian Leslie 9:13 Bounce.

David 9:14 Yeah, people back out because you know, they're not even confident that the content they want is going to be there. So, go for that feel first.

Jillian Leslie 9:24 Okay, wait. We did a podcast episode, David and me, about site speed. I will link to that where we talked about certain tools. But what is the URL or where do you go to detect people's site speed where they can just put their URL in?

David 9:39 Google PageSpeed. So, I was just saying like, don't think to spot stopwatch. First, go for the feel. But also after that, especially if you think there's a problem, go to Google PageSpeed. I think that's an important metric to have, because a lot of the performance we're doing is in the hopes that Google will reward us or not penalize us for PageSpeed.

And there's another site called GTmetrix. I like GTmetrix if you're going to sit down and try to optimize your site performance because I think that some of the feedback it gives are a little more clear than what you get from Google PageSpeed.

Jillian Leslie 10:17 Let's talk about orientation, because you talk a lot about that.

David 10:21 Right. So, once someone's there, like they're in your recipe post…

Jillian Leslie 10:27 Kind of like in the bowels of your blog.

David 10:29 Yes. They haven't come to your homepage, they haven't gone through this. It's not the museum tour, or they come at the front front desk and get the map and there's the desk going, "Okay, we're going to start here. We're going to go into the east wing first. We're going to learn about deserts, and then move into…" Actually, maybe start with appetizers, end up in deserts.

But they're deep in your blog. So, I think these days on the internet, like one question every time you arrive at a new site, maybe someplace you haven't been before is like, "Is this place legit?"

Jillian Leslie 11:01 Right. There's like a moment of skepticism because we all know that there are people out there wanting to scam us or somehow there's like this underbelly. And also if it's a recipe, like do I trust this person?

David 11:16 Yeah, exactly. I'm sure anyone who uses Pinterest. Sometimes you'll go to a pin and like, "Okay, that's a great photo. I want to get more information."

And then you'll click and then like, who knows where you'd end up. Nothing related to it. They're just kind of spamming that photo out trying to get a click to something unrelated.

Jillian Leslie 11:33 They probably stolen that photo.

David 11:35 Stolen that photo. Reused it. Bought an unrelated stock photo. So, one thing is like when you're pinning, like hopefully, there's a easily mental connection that the person can make between the photo you're pinning from your post and the content that's in your post.

And it doesn't have to be the same photo. I know you can do like custom pin photos, kind of the tall with a label. You may not have it in your post but as long as you just want to be able to, like the gut reaction should be okay.

How to Orient Your Visitor When They Come to Your Site Jillian Leslie 12:12 Oh, I'm here and this is right where I'm supposed to be.

David 12:15 Right. Because that's your first hurdle The second one is like they might go like, "Okay. Before I invest, like more than two seconds here, start scrolling. Like, what is it this place?"

Jillian Leslie 12:26 Who are you?

David 12:27 Who are you?

Jillian Leslie 12:28 Why should I trust you?

David 12:29 Like one thing we recommend is having the little mini bio. If you're an individual blogger, your photo could just be like a sentence or two, your mission statement, who you are.

Jillian Leslie 12:42 Right. And you can click to another page that has much more information about you.

Have Your About Section on Every Page David 12:46 Yep, by all means have an About Page if you're comfortable with that, but with more of it too because you don't know where people are coming, what page they are going to view first.

Assume that on every page, you want to have something about yourself to let people know, "Hey, I'm a real person. I have a real mission here with my site."

Jillian Leslie 13:08 Right. I like that. So you would have a photo, preferably a few, like a liner to about you. And if you can put your mission in there of like, so it's not just I'm a mom of three and I live in Colorado.

David 13:22 Right. I'm a budget baker. I could say it should be on the first page that people view but you don't know what that page is. So, you blanket it on every page.

Jillian Leslie 13:31 And then also, let's talk about nav because your nav should be on every page.

David 13:37 Absolutely. I think the question around nav is once someone has arrived, like you've done all this work pinning images and optimizing for Google search results and someone clicks to your page, like, asked what do you want from that person? What do you want them to do?

Jillian Leslie 13:56 Yeah, this is a really interesting question because I think as bloggers, especially if we started 10 years ago, we didn't think about that. It wasn't about building a business. It was like I was creating a blog. And look, I can put ads up.

What Do You Want Your Visitor to Do on Your Site? It was almost like you backed into a business. And today, I think it is all about what do you want this visitor to do. And how does that help you grow community, make money, build your brand, but very clearly, do you want this person to read this post?

Do you want this person to sign up for your list? Do you want this person to download something? Do you want this person to buy something? Do you want this person to click on five different pages of your site?

David 14:44 The gut reaction, I'm sure of everyone, is yes. Right? I want all those things. Read the recipe. Print it. Make it view five more pages. Pin stuff. Draw on my list. Click my affiliate links.

Jillian Leslie 14:57 And follow me on Instagram.

David 14:58 Exactly.

Jillian Leslie 14:59 With your MiloTree pop-up.

David 15:02 The truth is you want to be optimizing for one thing.

Jillian Leslie 15:06 Right. And this is so hard. It's so hard.

David 15:08 You got someone on your site. Is your goal to get them on your email list? Is your goal to get them to buy something? Is your goal to get them to view more pages because you've got great content?

Jillian Leslie 15:21 Yes. Yeah, I want it all. You're right. But there should be a hierarchy in terms of what is most important for your business. And again, how many times do you come to a blog and then lots of things are popping out at you?

I mean, this goes back to MiloTree. When we created it, our feeling is really one ask. Now, people will have multiple pop-ups on their sites in addition to MiloTree, but really our thinking is always funneling people to make it so easy for them to do what you want them to do.

And not confusing them. It's the kind of thing where again, this is one of those moments where when you step back and you think about it that way, you want to find that journey. And kind of put road signs pointing going, "Do this. Go here."

I like actually, when blog say start here in the nav, because guess what I do?

David 16:21 Start there.

Jillian Leslie 16:21 I start there! You just told me what to do.

Install MiloTree on Your Blog and Get 30 Days Free Advertisement 16:25 Given this uncertain time as online entrepreneurs, all we crave is certainty. So, what if I could promise you that growing your social media followers on Instagram, Facebook, Pinterest, YouTube, plus your email list could happen automatically.

All you need is a blog or a site you own and some visitors and I guarantee that the MiloTree pop-up app will automatically convert those visitors into followers and subscribers and you don't have to do a thing.

We are no longer living in the world as it was. I think we're all realizing the importance of nurturing our online businesses so we can have freedom to live the lives we want. But in order to get there, we have to manage our scarcest resource - time.

So, let MiloTree do the heavy lifting for you when it comes to growing followers and email subscribers, and you spend your time creating content, solutions, products, that serve your audience, so you can start seriously monetizing your blog.

Here's my advice. Stay consistent, kill the perfectionist in you so you can get stuff out there quickly, touch yourself with kindness, embrace the mess, and go make a couple of smart choices like using MiloTree on your blog to grow your followers and subscribers so you don't have to worry about that.

Sign up now for MiloTree and get your first 30 days free. There's really no risk. Eight thousand other bloggers just like you are using MiloTree right now to grow their businesses. Please pause this episode and head to MiloTree.com to sign up for your free trial.

With all the worry we're feeling, this will give you one less thing to worry about. So, what are you waiting for? Hit pause, head to MiloTree, and sign up today.

How Does Your Site Look on Mobile?

David 18:10 I think it's also a good time to bring in mobile. Again, as content creators, we're spending a lot of time at our desk on our desktops, laptops with big screens.

Jillian Leslie 18:26 Yeah, you should see what our office looks like right now with our big screens.

David 18:32 You have to always remember that we have the bulk of our audience on mobile.

Jillian Leslie 18:40 Yes.

David 18:41 It could be 60. It could be 80. It could be higher, 80% or higher of people coming on their phones. That means there's a lot less on their screen when they visit your site than on your screen when you're designing and creating your blog posts.

Jillian Leslie 18:59 And the other thing I would say is if you came to our house and watched us at night, let's say watching a baking show or so, which we love, we will be on two screens. I'm going to admit it.

You're sitting there. The show is on in the background. I've got my phone out, and I'm scrolling, which just means not only am I seeing a smaller screen, but I'm also distracted. That's why you want any way that you can direct people to do what you want.

You need to be doing that because you're not only getting small real estate, but then also, like in terms of people's mindshare, they can only devote 15% of their attention, 30%, hopefully 60%, but chances are, it's not 100%.

David 19:46 Yeah. One very specific point is your logo.

Jillian Leslie 19:52 Let's talk about that.

David 19:53 So again, we love our own brand.

Jillian Leslie 19:57 We do.

How to Optimize Your Blog Logo

David 19:58 We want a nice big logo to show off. And again, on a desktop, you know, you can sacrifice a fair amount of space to your logo. It's not that big a deal.

I'd say, I don't know, maybe half the blogs I go to, like between the logo and the nav, you can't even see the title of the post on the first page without scrolling down. So, you're already forcing the user to commit to your site, wait for it to load to scroll to even start to see your content.

Jillian Leslie 20:31 What do you recommend for somebody's logo?

David 20:35 Simple, wide, and short.

Jillian Leslie 20:39 And we were talking about this, how many pixels tall would you?

David 20:42 Under 100 pixels tall if possible because it's that short. That's why simple, easy to read.

Jillian Leslie 20:50 Yep. All right, let's talk then. So, you want to have a small logo or a short logo, especially on mobile, and then also a short nav? Just in terms of height.

David 21:02 Yes.

Jillian Leslie 21:03 Okay. So again, like we fall in love with our own designs and our own…

David 21:08 I mean navs are things that typically take up too much space because they're tall, but they might take up too much space, because there are too many options in them.

Jillian Leslie 21:17 Let's talk about that.

How to Optimize Your Nav Bar

David 21:17 And again, that ties right back to what is the ask. Right? Someone's come to your site and they're not bouncing off but maybe they've read a lot of your content but now want to go somewhere, maybe see some more content in their choosing to use your nav.

How many things are you going to put up there to give them a reasonable choice of making a quick decision?

Jillian Leslie 21:43 What is the kind of conventional wisdom?

David 21:46 Rule of thumb is when you're presented choices, five or fewer?

Jillian Leslie 21:50 Do you have a home? Does it say home or does it not say home and you just link your logo to your homepage?

David 22:01 It's okay. Your logo should always link to your homepage.

Jillian Leslie 22:03 Okay, regardless.

David 22:04 Regardless. I think it's okay to have a home in your nav but you don't need it.

Jillian Leslie 22:09 Okay. So, you need space get rid of that.

David 22:12 If you have six things in your nav and one of them is home, I would definitely get rid of it.

Jillian Leslie 22:16 Okay. Okay. And therefore would you do, let's say that I am a travel DIY recipe blogger. I know it's a lot. It's honestly not what we recommend. We recommend go figure out which one of those is your most popular where people are really connecting with you and go that way.

But let's say I've got a part that says recipes and DIYs and travel, and then I'm not going to have home but then am I going to have like an about us and maybe a shop? Are you feeling overwhelmed? You look overwhelmed.

David 22:49 I'm starting to feel overwhelmed.

Jillian Leslie 22:52 Okay.

David 22:54 I might drop the about first.

Jillian Leslie 22:56 Just put it in the footer?

David 22:58 In the footer and you potentially have a about module somewhere. If it's on desktop, it's going to be at the top of the right rail. When you drop into a mobile view that'll typically drop below your content, which isn't as accessible but is still there.

How Many Fonts to Have on Your Blog

Jillian Leslie 23:14 Okay, let's talk about fonts.

David 23:18 Definitely. I think a lot of people are attracted to many fonts.

Jillian Leslie 23:24 Why don't you want many fonts?

David 23:26 Starting with performance. Each specialty font, non-system font means everyone who views the page doesn't have to load the font before they can start reading the text in that font.

Jillian Leslie 23:42 Okay.

David 23:44 So, typically, I would say no more than two fonts.

Jillian Leslie 23:47 Really?

David 23:49 The main thing is you want like a typeface that's very simple, easy to read. Maybe a Sarah Font for your titles and asante sarah font for the body of your post, your content.

Jillian Leslie 24:05 Do you really think that's enough? I think that we love fonts and they're pretty. We love photos, we love it.

David 24:16 If you're trying to evoke something friendly and homey, you're going to be attracted to like a script type face but think about that those can be much harder to read. Especially at a glance. Someone's scanning the page and you just want something as clear as possible.

Jillian Leslie 24:36 Okay. That's okay.

David 24:39 Along the same lines, I think there's a disproportionate amount of time spent on WordPress themes.

Jillian Leslie 24:48 Can we talk about that?

David 24:49 And all these like getting the right background. I mean, the truth is, you want people to see your content first. Right? And to a degree, the type face and your theme and background image, those are helpful and kind of like setting the stage and creating like a feel for what kind of site it is.

But the truth is what you want people to see right away is the title of your post, the content, the key photo from your post. You don't want the background color of your theme to distract people from the content.

Jillian Leslie 25:26 Right and clash with your content, let's say.

David 25:28 Yes.

Can You Get Rid of Your Slider?

Jillian Leslie 25:29 Okay, let's talk about then sliders. People love sliders.

David 25:35 Yes, I would say sliders are emblematic of indecision. Right. I have limited space but I want to do multiple things with that space so I'm going to use a slider to put a bunch of things in that limited amount of space.

Jillian Leslie 25:53 I like what you're saying because it is a little bit like this: "You're a visitor. I'm going to serve you up a whole host of choices and you decide." It sounds really good. I'm going to let my visitor decide. And we would say, "No, no, no. You decide. You as the content creator, as the blogger, you decide."

David 26:11 Right. Welcome to our restaurant. Here are our three menus. Which one do you want to order from tonight?

Jillian Leslie 26:15 Right. Right.

David 26:17 Honestly, there's a lot of data around sliders too that people tend not to interact with them. Let's say you've got a slider with three pieces of key content. And typically, I would say people use sliders on their homepage, not in their hosts.

If you think all three pieces of content are important, break them out of the slider and let people scroll vertically down. It's much easier to scroll vertically and scan through three pieces of content than to wait for a slider to load and wait for these transitions.

Most sliders, I would say, are pretty poorly designed. Like, are my arrow keys going to move the photos? I don't know. Like, how big is the target to shift to the next slide? Can I go backwards?

Like all the million little pain points, then I think most people have had enough painful experiences with sliders, they tend not to interact with them.

Jillian Leslie 27:15 Yes.

David 27:16 If you have a slider on your homepage, I would say, "Okay, look what's in it, and decide if you really want to promote all that content, and either get rid of it or break it out."

Jillian Leslie 27:28 Got it. One thing that you've always taught me from like, I don't know, I feel like the last 20 years is this idea that when you make people click, they drop off. No matter what. Always.

And therefore, you don't want to necessarily be giving your audience so many choices, kind of a little bit like the about page. We were just on somebody's site yesterday, evaluating it.

The woman had a beautiful photo of herself and there was no text underneath it. You could click on it and end up on her about page. We were saying just even having a little bit of text right up, like pulling it up, will give people much more information about her than assuming somebody is going to look at that photo, click on it, and then go read about her.

David 28:16 Guaranteed. That is true, right? Fewer people are going to click through, then we'll see it. So, if you want people to see it, put it there.

Jillian Leslie 28:26 So, always think about what are you serving up? If you want people to see those, like if you're hiding stuff behind sliders, it's kind of a similar concept.

David 28:37 Yes. If you imagine, the prime real estate on your blog homepage is a slider. It's going to get less interaction guaranteed than if you just had a piece of content that you were focusing on and featuring.

Jillian Leslie 28:53 Yeah, I agree. And I think that that speaks to kind of what you've always said. You don't want to be hiding stuff, assuming people are going to happily click because every time you click, it's a little bit like you're opening a door. You don't know what's on the other side. It's like a commitment. It feels kind of uncomfortable.

David 29:12 And weirdly, you present people with choices, the easiest one.

Jillian Leslie 29:15 Is that true?

David 29:17 Sure.

Jillian Leslie 29:18 Okay. All right. As we're kind of wrapping this up, as I'm looking at my checklist of things, one last thing which I just wanted to mention is that something that you always look at and we talked about this in our previous podcast is, do they have a caching plugin?

Do they have a photo optimizing plugin? I feel like when you just look at a site after you've kind of looked at it…

David 29:41 I throw those into the page speed. How quickly does it load? How quickly can I interact with it? Just how does that initial feel?

Jillian Leslie 29:49 Okay. So a lot of, I think, what we are sharing… And by the way, if you like how we are thinking about this, if this is resonating, please sign up.

Join our next six-week coaching group because what we do is we do deep dives into your site and we give you thoughts and ways to figure out what kind of niche you're in, how to make money in your niche, how to create content that will get you to where you want to be, and how to be really intentional.

I feel like that's a word that is coming out of our conversation today. Instead of saying, I'm going to push it on the visitor. It's like, I need to do all that thinking up front.

And it's hard.

David 30:32 It can be hard.

You have to make, you have to choose.

Jillian Leslie 30:36 You kind of have to like…

David 30:37 Pick your favorite child.

Jillian Leslie 30:38 Yes. And by the way, in our coaching group, we're there to help you make those choices. Look at your analytics, figure out who you are, what your what your mission is, what your message is.

Why Analytics Are Important for Making Decisions

David 30:51 In reality, data is a really powerful tool. Let's say you've put tons of stuff on your pages and you're trying to figure out what to take off. Looking at your data analytics to see what people have been engaging with is a great guide.

Jillian Leslie 31:06 Right. And one thing we talk about a lot is this idea of you put it out there. And then you're co-creating with your visitors, with your audience.

Like, it's not just the Jill show. It's how does the combination of something I put out there mixed with people, and their questions, and their interactions with me, and me going further. It becomes this kind of beautiful soup.

And then, using analytics to go what vegetables in the soup do people like and how do I make another soup that's similar to this soup?

And so, there's a lot of… as I like to call it, like emergent building and that's really how we think about building businesses on the internet. It's fun because you get to touch people, don't you think?

David 31:56 Absolutely.

Jillian Leslie 31:57 That's what I think I liked the most about it.

David 32:01 If anyone's new here and…

Jillian Leslie 32:05 You mean to the podcast?

David 32:06 New to blogging. And maybe they've been thinking about it. So, I would caution them against spending like a ton of time designing a custom theme.

Jillian Leslie 32:16 Yes, hiring somebody and spending thousands of dollars.

David 32:19 Designing your nav. It will get something up that's quick, easy, simple, that looks good, start putting content in. And then, as Jill says, things will become obvious as you go.

Jillian Leslie 32:37 As you go, you learn. And by the way, remember, we can help set up your blog with our BlogStart Program and we're happy to do it for that very reason, which is we want to get you going. We want to get you started.

David 32:50 You might think when you start that you're going to have a desert blog and the nav is going to be candy, chocolate, and cookies, and cake. And then, you're going to put up two or three posts.

And you know, "Oh my God. I didn't know this but people just love my cupcakes." So throw out your nav.

Jillian Leslie 33:17 Yeah, exactly.

David 33:18 Now it's like chocolate cupcakes, vanilla cupcakes, whatever, a frosting. That's the nav that's going to work for you. We don't know until you try it.

Jillian Leslie 33:28 Yes. You want to right. You want to be really nimble. And this is where B- work comes in.

Why Being a Nimble Blogger Is So Important

David 33:34 Be nimble and not therefore invested into kind of designing yourself into something that's hard to change or expensive to change.

Jillian Leslie 33:44 Absolutely.

David 33:45 Like spending $1,000 for a custom theme that you're going to have to or want to totally redo after two or three months.

Jillian Leslie 33:52 Absolutely. Yes, nimble, nimble, nimble. Fast, meaning get it up. Be embarrassed, do B- work. And then, see, and then reach out, and then listen, and then make decisions for your visitors.

David 34:07 Yes.

Jillian Leslie 34:07 Based on what you know, based on you as an expert, based on what you want from them.

David 34:14 Maybe people want your email list. Maybe people want to follow you on Instagram because they're more interested in your photos.

Jillian Leslie 34:22 Absolutely.

David 34:22 So, you're going to try focusing on different asks.

Jillian Leslie 34:27 Absolutely.

David 34:28 Like, follow me on Instagram or join my mailing list.

Jillian Leslie 34:30 Yep. Yeah, you don't know. And a lot of times you get to be surprised. But it is how you set yourself up as an influencer, as an expert.

Do you want people to feel comfortable with you and to feel like you can solve their problems? So, that's what I would say. Okay, what we are going to do is have a checklist for you, so that you can do this for yourself.

Like how you walk into your house that one day after you've lived there for a couple years and you've kind of potentially see it in a new light go, "Oh my God, how did all this clutter show up?" We want to help you walk into your blog. Take a look. Notice.

By the way, one thing we've just looked at, when we were just recently reviewing somebody's blog, are all these things jumping out at you and doing all of this animated stuff. Like simple, simple, simple. Take stuff off. Get rid of things. Think about how much you've added to your blog.

What Can You Remove from Your Blog?

David 35:33 Think about anything that moves is going draw the eye. Okay, so how many times do you want people's eyes drawn off your content? And are you one at most?

Jillian Leslie 35:45 Right. So think about again, it's that trite saying that less is more. I think it is. I think intention, focus, and simplicity, and going. Got up. Like go write stuff. That's how you learn. That's how you start connecting.

It's not about waiting too much your blog until your designer has done everything for you. Waiting until you've gotten that one perfect blog post written, and then launching the site.

David 36:17 Right. Until your friend from college finishes your perfect logo.

Jillian Leslie 36:19 Exactly.

David 36:20 Go ahead and use a stock logo.

Jillian Leslie 36:21 Yeah, go make your own. Yeah, go to Canva. Like, just go is really, I think our recommendation. David, I have loved having you on the show again.

David 36:31 Thank you for having me. I enjoyed it.

Jillian Leslie 36:33 And we'll do it again.

David 36:33 Of course.

Jillian Leslie 36:34 I hope this episode gave you a new way of looking at your blog. And if you want our free PDF download, head to milotree.com/blogchecklist and you can look through all of these items that we have highlighted.

If this sounds interesting to you and you want to work with us, reach out to me at Jillian@MiloTree.com. Our coaching group is starting on May 26th. We would love for you to join.

And in fact, I was going to read what somebody else wrote. Jenny Deremer said, "David and Jillian immediately came in, took a huge piece of that stress off me, and followed up with weekly small site fixes and suggestions. I've never been so proud of my site. David and Jillian are Energizer. Plus, David is a tech genius who's help to me has been in valuable."

So, please reach out. We're here and we're really excited to work with you. The other thing that I didn't mention is it becomes a community of like-minded entrepreneurs and bloggers especially during this time when we are isolated.

It can feel like you're almost like yelling into the abyss. Is anybody out there really caring what I'm doing or listening? Well, the truth is people are and we are. We're there to help you, support you, hold you accountable, encourage you, and teach you, push you, get you over those humps and get you really growing your business.

So, please head to MiloTree.com/group and we would love to have you. And I will see you here again next week.

Imagine a world where growing your social media followers and email list was easy…

It can be with MiloTree!

Try the MiloTree pop-up app on your blog for 30 days risk-free!

Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.

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Want to know how to up your affiliate sales right now? This is the episode for you. But before I begin...

Join Our MiloTree 6-Week Coaching Group Starting May 26th! Our new MiloTree Coaching Group is starting May 26th and I couldn't be more excited.

If you’re a new blogger or have been at it for a few years and you’re feeling like you’re ready to dig in and get serious about your business, this group is for you.

It’s a program taught by David and me. It is a workshop every week, a Q&A session every week, and a private Facebook group. But really, it's a community of entrepreneurs, just like you.

Right now, when we’re feeling a little isolated, it’s so nice to connect with other people who are building online businesses.

Topics that we teach include how to find your niche, what products to sell to your audience, how to build your audience, how to create content that gets noticed, and how to do keyword research.

We’re also going to talk about social media (Instagram, Pinterest, Facebook), and how those help you grow your business. We’re going to be talking about email marketing, Google Analytics. All of the fundamental things that you need to know. And again, everything that’s working.

Now, if this sounds interesting to you, please reach out to me, email me at jillian@milotree.com. We could talk about it. We could get on the phone. Also, you can find out more at MiloTree.com/group.

Again, it’s six weeks and it’s starting on May 26th. I couldn’t be more excited. David and I teach it together. We roll up our sleeves. We get to know you, and we get to know your businesses. We’re really there to support you and help you grow. (And we offer a no questions asked 100% money-back guarantee if you're not completely happy!)

So please join now!

Today, I'm interviewing Jeannine Crooks. Jeannine has been in the affiliate marketing world for over 20 years and she shares her expertise with us on how to be successful in this area of online business.

Jeannine currently works for Awin, which is the sister company of ShareASale. If you’ve been in online business for any length of time, I’m sure you’ve heard of ShareASale.

In my conversation with Jeannine, we talk about why affiliate marketing is so powerful right now, how to optimize your site for it, how to think about which products to sell, and how to plan content around affiliate sales.

We also discuss what’s going on with Amazon’s affiliate program right now, and how that isn’t great news for publishers.

Jeannine shares some terrific info on how to pivot away from Amazon and what that looks like.

I think this episode couldn’t be more timely.

Join me, as I chat with Jeannine on specific and creative ways to rethink your affiliate marketing strategy.

The Two Ways to Do Affiliate Marketing One of the first things to note is that there are two ways to do affiliate marketing—go wide or go deep.

As you all know, I always encourage bloggers to niche down. You’ve heard me say a thousand times, “The riches are in the niches.”

And Jeannine agrees. But when it comes to affiliate marketing, you may want to take your deeply niched blog and spread a little bit wider.

For example, if you’re a food blogger and you have niched down to being a pasta food blogger, there are ways to widen your particular niche in order to do affiliate marketing more effectively.

Not only can you market the dozens of different types of pasta, but you can broaden your affiliates to include the best pasta sauce to go with the specific types of pasta. You can widen it even further to share the best pans to use to make lasagne.

You’re widening your offerings while remaining true to your niche and to true to your followers.

How Do I Know What to See as an Affiliate Marketer? I know that many of you have been blogging for quite some time and you’re ready to dive into affiliate marketing, but you aren’t sure how to get started.

Or perhaps your blog is pretty tightly niched and you’ve dipped your toe into affiliate marketing but you’re ready to take it up a notch.

What should you sell? How do you know what your audience wants? How do you broaden your scope from selling a few products to branching out to more?

Jeannine says the answers are as easy as looking at your blog. Here’s her basic piece of advice:

Any noun, especially a proper noun, can be an affiliate link. Now obviously, you shouldn’t turn every noun on your blog into a product for sale, but the point is, whatever you talk about has the opportunity to turn into something you can sell.

The thing to remember about affiliates is that you have the chance to provide something to your audience that they need, and you earn income without it costing them a single penny. It’s truly a win/win situation.

How to Create Content for Affiliate Marketing When you begin to get deeper into affiliate marketing, you realize that you can actually create content specifically for the purpose of using affiliate links.

One thing Jeannine recommends is going to Awin and looking through their advertiser directory to get a sense of the companies they work with.

You can get an idea of the different categories of merchants that are available to partner with.

It’s quick and easy to become a partner with ShareASale so that you can see their directory of advertisers and their products.

You don’t need any certain number of visitors to your blog to become a partner with these companies.

Jeannine recently helped a client search for products on ShareASale for her vegan blog. After combing through all the possibilities, the client was left with nearly 400 products she could sell as an affiliate on her blog.

Once you have the products or merchants you want to partner with, you can then create content to go along with those products.

Should You Be An Amazon Affiliate? For years now, I have recommended to all bloggers, both new and seasoned, that they become an Amazon Affiliate Partner. Amazon is well known in the industry for its partnerships with online publishers, who drive millions of sales for the platform.

Amazon has always been a great way to earn your first few dollars from your blog, and then as you grow, to increase those earnings.

But recently, Amazon changed its terms of service with its affiliates and cut the commissions by more than 50%. Bloggers who have hundreds of Amazon links in their content will now see their commissions drop dramatically.

The beauty of partnering with companies such as Awin and ShareASale is that their merchants develop relationships with their affiliate partners and they take care of the affiliates as well as the customers those affiliates send to them.

How to Start Putting Affiliate Links in Your Content If you’ve been blogging for a bit and you’ve used zero affiliate links, it’s time to start inserting some into your posts. But where do you start?

Let’s say you have 200 blog posts on your site. You don’t want to just stick some affiliate links in the last 5 posts you did and then work your way backward including affiliate links in each post you’ve written.

Instead, go to your analytics and find your top-performing posts.

Choose the top 10 that bring you the most traffic and begin to include affiliate links in those posts. Get your most popular posts fully optimized for affiliates and then move to the next 10 most popular.

Once you have some affiliate links in your posts, continue to update the post and create fresh pins for it. Check periodically to make sure your affiliate links still work and that the post is updated to be current.

The Best Way to Get Your Affiliate Links Seen Affiliate marketing is not an overnight sensation. It is going to take time to begin to see a return on these posts unless you are swapping Amazon links for another affiliate partner. Those may keep bringing in steady income for you if they were already doing great.

So, the first way to get your affiliate links seen is by placing them in your blog posts. But are there other ways of getting your links in front of your audience?

There certainly are! Jeannine suggests thinking of all the places your audience can consume your content and be exposed to links.

The majority of merchants in Awin and ShareASale allow you to use their links on your social media accounts. *Remember to use #ad near the top of your social media posts as a disclosure.

You can also use your affiliate links on Pinterest, but be sure not to shorten the link with a link shortner. Pinterest requires you to use the full link. And disclose through #ad.

What is a Cookie in Affiliate Marketing? If you aren’t familiar with cookies on websites, they are one of the ways that your activity online is tracked.

So, for example, if you click through an Amazon link on someone’s blog, and you end up spending several hundred dollars over the next 24 hours on various items, that blogger makes a commission on everything you purchased.

All because of the power of the cookie.

Cookies are awesome for affiliate marketers because if an affiliate partner uses cookies, you can make a percentage on whatever products your audience member buys once they click through a link on your site.

Awin and ShareASale have 30-45 day cookies. Some have up to one year.

This means that your blog visitor has time to think about their purchasing decisions before buying and you still have plenty of opportunities to earn a commission on that sale.

Jeannine shared an amazing piece of information concerning something called “cross-device tracking.”

Simply put, if your blog reader clicks through a link on your blog from their phone but doesn’t make the purchase, and then later that same reader goes back to the website on any other device and makes the purchase, you get the affiliate sale if you’re partnering with Awin or ShareASale.

Make It Easy for Your Blog Readers to Click and Buy As bloggers, you are there to serve an audience. You write to a specific person with every post you create and you have ideas to help that person.

As you serve your audience, they begin to know, like, and trust you. And as a general rule, we take advice from people we know, like, and trust.

If you share solutions to problems with your audience but you don’t give them a chance to purchase the solution with a direct link, you are hurting that person and yourself. They want what you’re telling them will work, so provide the affiliate link.

When you tell your reader how great something is but you don’t offer a link, you are literally leaving money on the table.

You can have 3-5 links in a normal blog post without it seeming spammy or too full of links.

We are all trained to click on links. Anybody who spends any time online clicks on links every single day. You do it. I do it.

Do your research on Awin and ShareASale and give your audience the tools and products that will make their lives better.

If you’re interested in chatting with Jeannine, please email her at jeannine.crooks@awin.com.

Transcript for "How to Increase Your Affiliate Sales Right Now” Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free!

Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.

Sign up today!

Install your MiloTree pop-ups on your site in under two minutes.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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I've got Paula Rollo, good friend and MiloTree Community Manager, back on the show. We are talking about how we're doing during quarantine and how we're finding ways to work in the cracks. We talk about how things feel messy and complicated, but how we're taking stock of our businesses and pushing forward, even in not the most graceful ways.

This is our honest conversation about our struggles and challenges during this trying time. But it's also about how to get real and get your work done.

Show Notes

  • MiloTree
  • MiloTree Coaching Group
  • Catch My Party
  • Tailwind
  • Marie Kondo
  • Jessica Turner's Coronavirus Time Capsule
  • Dom Monaghan's Instagram

Host 0:04

Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11

Is the MiloTree Entrepreneur Coaching Group Right for You? Hello, friends. Welcome back to The Blogger Genius. Before I get started with today's episode, I wanted to announce with a lot of excitement that our new MiloTree Coaching Group is starting May 26th.

If you're a new blogger, this is perfect for you. If you are an existing blogger, business owner, and you're feeling like you're ready to take your business to the next level, this is also for you.

It's a six-week program taught by David and me. It is a workshop every week, a Q&A session every week, a private Facebook group. It's a community of like-minded entrepreneurs.

Right now, when we're feeling a little isolated, it's so nice to connect with other people who are building businesses just like you.

Topics that we teach are things like how to really find your niche, how to figure out what products to sell to your audience, how to build your audience, how to create content that gets seen, use of keyword research, all the latest strategies.

We're also going to talk about social media (Instagram, Pinterest), and how those will help you grow your business. We're going to be talking about email marketing. All of the fundamental things that you need to know. And again, everything that's working.

Now, if this sounds interesting to you, please reach out to me, email me at jillian@milotree.com. We could talk about it. We could get on the phone. Also, you can find out more at MiloTree.com/group.

Again, it's six weeks and it's starting on May 26th. I couldn't be more excited. David and I teach it together. We roll up our sleeves. We get to know you, and we get to know your businesses. We're really there to support you and help you grow.

How to Get Real and Still Get Your Work Done Okay. For today's episode, I've got my friend and MiloTree community manager on the show, Paula Rollo. We're talking about this very unusual, uneasy time that we are living in, and how we're both dealing with it, especially with our businesses, with doing online work.

We're talking about how to give ourselves a break, how hard it is, and messy it is right now, how overwhelming it is, and how to even get work done during this time, but really, how to think about your business in a new way.

Maybe there's stuff that you're doing that you don't need to be doing anymore. Almost like how you go through your closet and clean out all the clothes that don't fit. It's like that. How do you do that in your business because there's never been a better time.

In fact, there's never been a better time to take this time and focus on building something on your own, so that you can really chart your own future in the way that you want to provide for your family. So, without further delay, I'm excited to bring you Paula Rollo.

Jillian Leslie 3:25

Paula, welcome back to the show.

Paula Rollo 3:27

Thanks. I'm glad to be back.

Jillian Leslie 3:29

I love that last week, we got to talk and catch up. We said let's definitely record what we were talking about as an episode.

Paula Rollo 3:39

Yes, I think we accidentally had an episode on the phone that we didn't record.

Jillian Leslie 3:43

I know. I know. So, let's hope we can repeat our magic. But really, what we were sharing was strategies for dealing with family, businesses, social distancing, and how it's all kind of weird right now.

Dealing with Your Kids' Challenging Online Learning Paula Rollo 4:02

It's so hard. I think I keep seeing people saying like, this isn't homeschooling, this is something different because if we were homeschooling, I would have a plan.

But I have to update someone else's plan in their apps and they're communicating when they want to communicate. Both of my kid's teachers, and it's just challenging.

Jillian Leslie 4:22

It is. That, I think, is a terrific word for this time. It's challenging. It's challenging on the home front. It's challenging on the business front. It's challenging reading the news or not reading the news.

I find for myself, I would say that I am a pretty even level, like even-keeled person. And yet, my ups and downs during this time are so pronounced that I can go through a whole host of emotions in 15 minutes.

I'm here, thank goodness, with my husband and my daughter. Thank God she's 13 and can kind of manage her own life. But just dealing with people and managing their emotions and managing our household, it's a lot. And our businesses!

Dealing with Dropping Website Traffic And by the way, Catch My Party, our sister site, has taken a huge traffic hit right now. Thank goodness people are signing up for our MiloTree pop-ups because they want to grow their businesses during this time.

I get it. People aren't thinking about parties right now, although we're coming out with great content on how to throw virtual parties. So, if you are interested in that, head to Catch My Party. There's my plug.

But it is hard to be finding that balance between showing off beautiful parties and recognizing that there's this pandemic going on at the same time. How do you balance that? How do you manage that?

One way we are doing it is still sharing beautiful parties, but putting up hashtags like #StayHome, #StaySafe. That we are creating beautiful things to hopefully give people pleasure, make them happy, but trying to be sensitive to where people are today.

Paula Rollo 6:13

Yeah. As you said, it's balance. It's everything. Everything is a balancing act even business-wise and emotional wise. I think I don't know anybody who's sleeping well right now. We're all lying awake thinking and there's a lot going on.

Why I Recommend We Shoot for "B-" Work Jillian Leslie 6:28

There is a lot going on. All right. So, let's talk about my favorite concept, which is why this is a good time to be doing B- work. What I mean by that is one, I always say this. "B- work is above average work."

It's not like you aren't putting out solid good content, but it is about recognizing that this is not the time to be striving for... Like holding yourself to the standard you might normally hold your yourself to.

Personally, I think we can all give ourselves a break. Now, and to be honest with you, always. The thing that I want to say to bloggers is, the reason why you want to be putting out B- work is because you want to be co-creating with your visitors, with your readers, with your community.

So, what you want to do is put out something and say, "What do you guys think about this?" And then, it will help you form those ideas, figure out what content to create.

Don't put out something that you think is A+ work because to be honest with you, you don't know how your audience is going to respond to it. Therefore, it's this constant iterating and building together, understanding what your community wants and giving it to your community.

That's always my argument for putting out stuff that might feel a little rough, that you might feel a little like, "Oh, that maybe this is an up to snuff." And I say, post it, because you want that feedback, and you want that engagement, and you want to seem authentic.

Now Paula, you're in a unique situation in terms of B- work. So, can you share what you experience?

Paula Rollo 8:20

Yeah. I think that there are certain aspects of our business that it's okay to release B- on. I think we all have those things, like this image is good enough, or this blog post is good enough.

But in the type of client work I do, there's a lot of things that it can't be less than perfect. And I think that for all of us, even if you're not doing client work like I do, there are certain aspects of your business that have to be perfect.

If you're selling a product that does need to go out, someone paid you for that, that needs to be 100% perfect, where a free blog post on the site could be a little less polished and that's fine.

And so, I like thinking about the concept of knowing which corners to cut and strategically cutting corners when you need to so that you don't wear yourself out even before you're overly exhausted.

Cutting the right corners so that you don't get to that point of exhaustion by Thursday night when you still have a whole Friday to get through. That might look like something like we were talking about before.

You used to need to post, what was it, 24 times a day on Facebook for the algorithm. This was two years ago but that was something we were all doing. I know that there are a lot of people who are still consistently posting 8-10 times a day on Facebook.

So, that might be a corner you can cut like let's drop our Facebook promotions by 50%. That's going to free up a couple hours a week.

Jillian Leslie 9:50

And then, you can see what happens.

How to Take Inventory of Our Businesses and Let Things Go Paula Rollo 9:52

See what happens. Experiment with it or look at how much traffic am I really getting from XYZ platform. Maybe you just don't post to Twitter for the next month because you don't get any traffic there anyway.

Or you get one of those free plugins that automates some tweets. Is that the best way to put Twitter content out there? No, but if your business is not largely based on Twitter, it's an okay way to get by for the next month or two while you're still schooling your kids from home.

Whereas, if you're a YouTuber, you can't stop putting out YouTube content because the YouTube algorithm will punish you for not consistently continuing to post. That's a corner that you can't cut. That's a way that you can't put out subpar work because you have to continue producing video content.

Jillian Leslie 10:35

But you could lower the standards in terms of production quality. I like what you just said about Twitter, for example, which is this is a good time to step back and say, "Hmm. Is Twitter really important for my business? Am I putting effort there when I don't need to?"

I'm going to say something that might sound controversial, but I feel like we all need to evaluate our Instagram strategies. What I mean by that is like people will go, "Oh, Pinterest is driving me traffic. Instagram is building my brand."

And I say, "What do you mean by Instagram is building your brand?" Is it amorphous? Is it actually leading to sales or to eyeballs? Because if that's not happening, then I would recommend pulling back on Instagram. Still, of course, having a presence.

I was talking to somebody recently who sells products. She was saying, "I get all my traffic from Pinterest." And I said, "What about Instagram?" And she said, "Not really."

I said, "How much time are you spending on Pinterest and Instagram?" And she said, "About 50/50." I thought to myself, "Oh, no. I would not be spending 50/50. I'd be spending 75 to 80% of your time on Pinterest, and maybe 20 to 25% of your time on Instagram."

So, this is a good time to take an inventory of your business, what really matters to it? What do you feel like you're doing because you're supposed to be doing it but you haven't yet really evaluated?

What is the actual ROI, return on investment, that I'm getting from this? Can I automate it? And again, this is where Twitter is... you could do B- work, even C+ work with Twitter, because it's not doing anything for your business.

This is a good time to kind of take like a red pen to all the tasks that you're doing. So that for you Paula, the stuff that really matters, you have enough bandwidth to do those.

But then other stuff that you've been doing just because you've been doing it because somebody told you somewhere to do it or it worked two years ago, but you haven't really thought about, "Does this work today?"

Why am I doing this? This is a time to be a little more ruthless in looking at your business with fresh eyes because otherwise there's too much. It's too much to deal with. If you're going to be in it for the long haul, this is how you stay in the game.

Reevaluate One Thing Per Day in Your Online Business Paula Rollo 13:26

Yes. Yes. Maybe you're only reevaluating one thing a day. "I'm scheduling Facebook today so I'm going to evaluate Facebook today." It doesn't mean that you have to take six hours today and reevaluate your entire business because that's going to again, feel very overwhelming.

But as you go through the tasks, think through. "I'm scheduling Tailwind for the next three hours. Is this worth it? Am I seeing a good return on this investment or am I not?" That's going to look different for each online entrepreneur depending on what you're doing, and how your readers are interacting with your content.

I know a lot of people on Instagram, they don't get the click throughs but they get a lot of engagement and that's where their followers talk to them. That's very valuable, not in a way of page views but in a way of those are super, super fans. And so, you want to continue interacting with them.

Jillian Leslie 14:17

Absolutely. And I would then say, if in fact, you're not necessarily getting the engagement on Instagram, and it's just this amorphous brand building, start working on getting engagement on Instagram, start being really intentional about what this platform is giving you as a business owner.

It's a little bit like, I don't know, every so often... Oh, the perfect example is my daughter who's growing. Every so often, I have to go in her closet and go, "Oh, my God, all this stuff doesn't fit anymore. She doesn't wear any of it."

But it's almost like it kind of goes by and I don't even think about it. And then one day, when nothing fits, I realize I got to go through her closet with her and start to get rid of stuff and get stuff ready for goodwill.

And then you look and you go, "Oh my God, there's all this space." It's not like I'm doing... I'm not culling through her stuff, let's say every day, it's literally like twice a year. And this is a good time to think about that with your business of like, what doesn't fit anymore and what am I just keeping for some...

Like, is this sparking joy, you know, in the Marie Kondo but is this something that is worth continuing? Am I really seeing a payoff for this? Or is this something that should go in the goodwill pile?

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So, here's my advice, stay consistent, kill the perfectionist in you so you can get stuff out there quickly, touch yourself with kindness, embrace the mess and go make a couple of smart choices like using MiloTree on your blog to grow your followers and subscribers so you don't have to worry about that.

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Please pause this episode, head to MiloTree.com to sign up for your free trial right this minute. With all the worry we're feeling, this will give you one less thing to worry about. So, what are you waiting for? Hit pause, head to MiloTree, and sign up today.

Touch Yourself With Kindness

This is my other big thing is touching yourself with kindness during this time. Recognizing we're all out of control. It's all messy, you know?

It's like having your kids at home just adds this level of complexity. You know becoming the math tutor on top of all the other stuff. It's messy.

So, it's embracing this mess. And it is like you just said, don't expect you're going to go through your business and just get rid of stuff. Every day tackle one small task and evaluate, "Is this worth it?"

But again, touch yourself with kindness right now because this is not the time to be beating up on yourself and feeling like you're falling short. In fact, I've noticed because every day is kind of the same day for me.

I'm living in Groundhog's Day, or as I like to call it, every day is blurs day. I need to take like half a Sunday and just step away from my computer, because otherwise it becomes a grind. I don't know if you're feeling that.

Paula Rollo 18:51

A little bit. A little bit. I think that the most difficult thing for me is distance learning because I have so much client work.

The things that I get to do for work are mostly things that I enjoy now versus when I was the solopreneur, I was having to do 40% what I love and 60% what I hate.

Now, I get to do 90% what I love but mixing and having to be the teacher. It brings that feeling of blur, where I'm like, "I wish I could just work."

And so, I think that might be a little bit different than maybe the average entrepreneur who has to work on a lot of things that they don't enjoy doing. You kind of want to get to the stuff that you enjoy and not have to focus so much on the things that you don't enjoy doing.

But either way, pulling that balance of distance learning is just making... I think by the end of the day, I'm falling into bed more than ever before.

Jillian Leslie 19:49

Exhausted? Burnt out?

Paula Rollo 19:50

Yeah, absolutely. Mentally drained even though I'm still enjoying what I'm doing.

Time Confetti vs. Time Chunks for Managing Time

Jillian Leslie 19:55

Hmm. And there's this concept that I just heard on the podcast that I thought was really interesting. It's this idea of time confetti versus time chunks. I think I told you about this.

Because news is happening so quickly and our kids are interrupting us, it's like we want a break. We're treating our time like time confetti, which means I'm going to scroll through Instagram for four minutes. And then, I'm going to switch to CNN. And then, my kid needs a snack.

Weirdly, when you're living in time confetti, it feels like there's scarcity of time. It's difficult then to focus. Like I find just sitting down and going, "I've got 20 minutes to get this thing done."

All of a sudden that 20 minutes is getting broken up because, "Well, I've got to figure out what's going on in the world." I've got to... Who knows? I'm being pulled in so many directions.

We all are experiencing time confetti but if you can be mindful of it and go, "Oh, this is what this is. This is why I'm feeling so drained." Could I give myself 20 minutes to really dig in and do some deep work where I can feel like...?

It's a little bit like eating food that's good for you and eating junk food. When you eat the junk food in the minute, in that moment it feels so delicious. But then afterwards, you feel a little sick, and you feel a little shamed, and you feel like it's not fueling you.

So, recognizing time confetti is very much like junk food, and we need some junk food at this time. So again, give yourself that but also recognize what it's doing to you and that to nourish yourself, you need to set some time chunks together, which might just be 10 minutes.

I mean, I'm not talking about you've got two hours, but recognize when you're scattered and you're going from thing to thing to thing. It's because of this kind of time confetti.

And so, try to kind of pull it together a little bit to give yourself some more grounding when it comes to time.

Paula Rollo 22:05

Yeah. And I think you can create... If you have older kids. Now, people with toddlers, God bless you right now. I don't even have any tips, I'm sorry. You're not going to sleep.

I built my business when I had toddlers and I work until 3am most days. But, if you have older elementary kids, mine are seven and nine, some things that are working for us is we implemented right away snack times.

Try to Add Structure to Your Life

And so, we figured out what time they were eating at school. Those are the only times they get food during the day. It is rationed. If it's not 10 o'clock or three o'clock, they don't get to eat a snack. They wait for those times.

They'll go look at the clock and be like, "10 minutes until snack time". I'm not being pulled away from work every 10 minutes to open a thing of fruit or to chop up a banana or whatever it is for snack.

I know that at 10 I have to get snacks ready. I know that at three, I have to get snacks ready. We're doing only lunches that they can make themselves.

They have a peanut butter and jelly every day because that's what they can make. They aren't suffering. They tell me that they're suffering.

They really like me to make them, you know, a grilled cheese or something, but I'm not going to do it. I'm not going to chop up the cheese for cheese sandwiches today. They're going to make their own PB and J's and that buys me time.

And then, we're doing liberal amounts of screen time. When I have a big project that requires a lot of brainpower, we literally pause school.

I say, "Here's a documentary. Watch it. You're not allowed to stand up. You're not allowed to go to the bathroom. You're not allowed to do anything. Watch. Learn. Enjoy." And I'm going to go record a podcast.

Jillian Leslie 23:48

In your car. Wait. Wait. You're in your car right now.

Paula Rollo 23:52

I'm in my car recording a podcast but they're watching a documentary about dogs and they're interested in dogs. That's something that they enjoy. They know that I'm not available at this time.

Where earlier in the day, I was scheduling Pinterest and they had questions about math and how to log on to certain things and whatever. That's time that they can interrupt and they know that.

But I'm able to space out and buy myself more working time because they have a little bit more structure than I would normally create in their day.

Our Kids Will Be Alright

Jillian Leslie 24:24

I like that. And also, I think that as we all are, even if we don't want to admit it, we all are these kind of helicopter parents. We're so freaked out that somehow, we're going to ruin our kids.

I want to say that our kids are so much more resilient than we give them credit for. To recognize that they're going to get through this even if they're watching crappy stuff on TV.

It's great that you're making your kids watch documentaries but my daughter is obsessed with Tik Tok right now, and you know what? Godspeed. I am leaning into it and I'm recognizing that I'm not ruining her. Even TikTok is not ruining her.

It's kind of like infants or little babies. They can kind of roll off the bed and be okay because they're malleable, and they're soft, and they're flexible. I know that's super weird, but they're just able to kind of roll with it.

My kid, when she was little, rolled off the bed and she was okay. I believe that if we can internalize that message that our kids are fine and that a little more screen time is not going to kill them and that we don't need to be as worried.

Because we all worry about that. It could help us sleep. Kind of like how I say, touch ourselves with kindness.

Like, touch our kids with kindness and put a little more faith in the fact that they're kind of on the trajectory they're on. This time is not going to "ruin them".

Paula Rollo 26:15

Yeah, I've been thinking about that a lot with my youngest because both of my kids are really happy right now. They're doing really well except at bedtime. My daughter cannot fall asleep alone anymore. She's seven.

The mom that I was a year and a half ago would have been like, "She needs to suck it up. She needs to learn." She's kind of milking it a little bit if we're honest.

I know she doesn't need it every night but she's going to act like she needs it and then work yourself up to the point where she does need it. And it's a whole thing.

So, I'm spoiling her in that way and that's okay because the poor child has been through trauma after trauma in the last seven months with our house splitting and now the virus.

Jillian Leslie 26:55

Right. Yes!

Paula Rollo 26:58

You know what, we're just going to do it. It's going to be okay because having that positive family environment and not fighting her every bedtime is more important to me right now than the bedtime structure that we had a year and a half ago that was awesome actually.

Our bedtime was great. It was one of my parenting pride points and now it's gone. But that's okay because we're creating a positive environment at home still, and that's going to be much more important coming into fall and next year than what kind of bedtime routine we have.

Jillian Leslie 27:31

Absolutely. I want to tell you that when she's 20, she's not going to want to sleep in your bed. These things seem so big. And yeah, they are in the grand scheme of things.

It's funny because we do have stuff around sleep for my daughter, but now she's 13, and the thought of like coming into our bed is just kind of gross to her. Meaning, she will grow out of it eventually. Especially, I think of her at 13.

You'll be wanting her to cuddle with you and she'll want nothing to do with you in that way. So, in a weird way, it's also “Take this in to suck it up.” Meaning hold on to it.

It's a little bit like I feel this way for parents with toddlers. When your kid doesn't want to leave you at preschool and it feels so awful, and all you want is for your kid to go off but your kid just wants to hold your legs so tight.

Also know that that's going to change. You're going to think so fondly about those times when all your kid wanted was to hold on to you and never let go.

I only think because I now have a 13-year-old, I can look back with wistfulness. Even though it was awful. I know that that was really challenging. Those were really hard times but it does change.

You will look back on it with a little bit of longing as your kids learn to go to sleep on their own or don't want as much cuddle time. It feels a little like, "Oh, that time is over."

So, this is a good time to kind of do what you're doing and saying, "Maybe I'm spoiling her, but it's okay."

Paula Rollo 29:33

Yeah. A friend and I were talking about this week because she has very young children and I had two kids under the age of two for a while in my house. Everybody was like, "You're going to miss it." You know, all this stuff.

Holding Two Conflicting Emotions at Once

It frustrated me at the time but I was like, I don't really have any way to say no, I'm not going to miss this because I'm still in it. But now that I'm not in it, I think the important way to think about it, at least for me, is that we can hold two emotions at once.

It's okay to say, "I'm frustrated that I can't just unwind after the kids go to bed because I have to wait for my daughter to fall asleep." And also, at the same time, I love watching her fall asleep each night.

I love that she wants to put her little leg on me where I'm sitting, because it makes her feel safe and I love that. I'm also frustrated and it's okay that those two things are happening at once.

I can, 10 years from now, both love that I can just unwind after work and also miss that I used to sit with my daughter and watch her fall asleep every night. And so, it doesn't have to be only one emotion.

Jillian Leslie 30:39

I love that.

Paula Rollo 30:40

Even with distance learning. It's like, "Am I frustrated that I have to teach my kids?" Absolutely. I never wanted to be a homeschool mom.

Also, my kids have two-hour zoom calls in Spanish and I didn't know they were that fluent in Spanish already. That's amazing and I love watching that.

Two emotions at the same time. I don't have to say the negative doesn't exist because there's a positive. I can say, there's a positive and there's a negative. That's life. It's a lot of messy emotions at once.

Jillian Leslie 31:06

I think that is so insightful and so true. I think that becoming a parent was when I realized that that was possible. I don't think I knew it until I was a parent.

And you do. There are those moments where you love your kids so much, and you want to throw them out the window at the exact same time. I wouldn't have understood that until I became a parent.

I feel like when you try to explain that to people who don't have children, it makes no sense. I think that you're so right.

I would not want to go back to having my daughter as a toddler because that was really hard but it doesn't mean that I can't still wistfully think about those times when I was the center of her universe. And so, you're so right.

Embrace the Mess Right Now

I think too with coronavirus, it is messy because there are moments where we are so happy. And I think to myself, "I'm so content in this moment." And then I think to myself, "Oh my God, we're in the midst of a pandemic."

And then hold those two thoughts and like, "Oh my God, Catch My Party is going through this really difficult time." And to hold these things in the same space is difficult but it speaks to this idea that this is mess.

The more comfortable we can be in this place of yin and yang, and up and down, and happy and sad, I think the more peace we will weirdly have.

Paula Rollo 32:52

Yeah, because one emotion doesn't negate the other. They both exist. And that's okay. We can embrace both of them at the same time.

Jillian Leslie 33:00

Yes. And again, this is why when you are feeling so frustrated to recognize that maybe in the next moment, you'll feel something completely different.

Now, it might not be happiness and joy, it might be hunger. Or it might be that you have to go to the bathroom. Or it might be that you stubbed your toe and now you're in pain. Who knows?

But I promise you that it will change, and it will change faster than you can think of. That is okay.

How to Sell During a Pandemic

So, let's talk about selling during this time because that's a big topic of conversation. Does it seem unseemly to be selling when people are suffering and we're all scared and we're all scared about money?

How do you sell appropriately? Because also, you want to be selling.

Paula Rollo 33:51

We have to. Some people have to be. There are so many situations where you can't not sell right now because that's how you're feeding your family tomorrow.

Jillian Leslie 34:00

Absolutely. Absolutely. And it's funny. So, I guess if I think about it, for example, I feel like if selling something can make somebody's life better, I am all for it.

For example, we have a service called MiloTree BlogStart where we will get your blog, your WordPress blog, up and running in days. We will optimize it and we will get you launched on the right foot.

We'll be there in case you have any technical questions or problems. And so, we want to support entrepreneurs. We want to support budding entrepreneurs, people who go, "I really should start a blog but I don't even know how."

I want to sell you the service to get your blog up because I believe so strongly in that service. Therefore, I don't feel at all guilty or bad or uncomfortable about charging money for it, because it is a win-win.

And so, that is how I've been able to frame it for myself. Honestly, I have no thoughts about it. In fact, I feel like more people should do it. Take us up on this because I can make your life better.

Paula Rollo 35:21

Yeah.

Jillian Leslie 35:22

What are your thoughts about selling right now?

Paula Rollo 35:25

I think that the key in what you said was the framing. I think that we have to be right now a lot more careful in our framing than ever before.

Where before, you might use something like, "Be making $1,000 a month with your blog in 30 days." That's a lot harder to do now.

I know you. You don't throw things out like that very often anyway, unless it's something that you can quantifiably back up. But that's sort of like a gray area that a lot of people operate in a lot of the time that I think it's going over into black right now.

A lot of the gray areas are not gray anymore. Just don't do it because you're using a scare tactic. Right? Usually, it's just like, "Hey, you can get rich."

Right now, people are terrified and you're scaring them more and you're playing into that fear. And maybe accidentally, because in your mind, you're like, "This is how I've always sold."

Maybe rethink some of those framing. Reframe things into helping into practical versus promises of success and money.

Make Sure What You're Selling is Solving People's Problems

Jillian Leslie 36:37

Yeah. Fake dreams. Fake dreams. This is what I would say, "If you can walk your talk, go sell because you're helping."

If you are promising stuff that you know isn't really true, but you hope it is and maybe one in 1000 they'll be able to capture lightning in a bottle, I would say to rethink it in that respect.

I would say that most of the online entrepreneurs I know that we work with are really trying to be there for their audiences. If that's the case, lean into it because if you can make somebody's life better and you can make money at the same time, do that.

Paula Rollo 37:33

One thing that I think is helpful right now and, in any time, where there's a weird positioning in the world, is to go on Facebook. Normally, Facebook's a time waster. We don't keep it open during work.

But go on Facebook, find the local moms’ groups that you're in and see what questions people are asking. A lot of the time, you already have a product.

If you already have five or six products, which I know a lot of people do, even if it's simple eBooks or freebies, you may have a product that fits that needs to be repositioned.

And so, go into those groups and see what are people asking for. Are they asking over and over again, what do I make for dinner? Are they asking over and over again, what the heck do I do with my kids?

You can take that summer activity bundle and make it a quarantine activity bundle and just repurpose it, reframe it in such a way that it feels relevant and feels right now.

I think that those groups on Facebook that are normally time wasters can be one of the best ways to kind of get a pulse of what do people really need right now? How can I serve those specific questions that they're asking and make money off of it because we need to make money right now?

Jillian Leslie 38:44

Absolutely. I love that idea. One thing that I think people are definitely looking for is connection, comfort, reassurance. I mean not that you can say, "Oh, this is all going to be over and stuff." But just to say things like, "I hear you. I see you."

And so again, like us with Catch My Party, we are putting out our content, which is beautiful. What we're just saying is, do you want a little eye candy? Do you want to look at a beautiful cake?

Do you want to just kind of escape this moment from what you're facing? And you know, we get it. So, this is our intention. Again, I think you're so right. Recognizing where people are and serving them right there, right where they are.

Offer Freebies Right Now to Grow Your List

Paula Rollo 39:42

I think the other thing is, if you go in there and you're like, "Nothing that I sell is relevant right now." I think that a lot of bloggers are in that position where they have some great products, but it's like, "You know what, truly, nobody needs this right now." That's when you build your list.

I saw this woman this week or maybe it was last week on Instagram, Jessica Turner, if you want to go follow her, she's brilliant. What she did was she spent an entire week and she made a printable Time Capsule for quarantine. It is the coolest thing. It's like 12 pages.

She's giving it away for free. She could easily sell it, but she's giving it away for free to build her list. And is that making her money today? No. But she's probably gaining thousands of subscribers that she's going to be able to sell to this summer.

And so, she has a larger scale business and she works outside the home so she doesn't have to sell today. And so, instead of focusing on selling today, for those who don't have to, focus on building a list or building something that will let you sell tomorrow.

Whether that's your YouTube channel, that's your Instagram, whatever thing that is your long-term plan. Lean in there. Give away a lot of free value there so that this summer or next fall, it's there for you to sell to.

Jillian Leslie 41:00

I think that is brilliant. I really do. I love the idea of if you can't figure it out, if you're not fully aligned today, find a way to align. And if you can give something away, and yes, get an email address or whatever, how great is that?

So again, think in terms of service and think in terms of as you said, “What are people asking about? What are they struggling with? How can you as a content creator create content that can help them?”

Paula Rollo 41:36

Yup, even if it's simple. There's also another person I'm following right now. If you watch Lord of the Rings, I'm a nerd. Merry from Lord of the Rings, the actor is doing a daily three-minute Instagram Live Show on positivity.

It's the happiest part of my day. It's so entertaining. It's so funny. Super low production quality. But I started following him because of that. I know a lot of people did. And if you were an online entrepreneur, now he could sell us something in the fall.

So, it could be literally any platform anywhere that you want to build, anywhere that you want to grow long term. Think about that, and what content you could produce or what thing you could give away.

He's giving away three minutes a day. That's all he's giving away, his three minutes. He says to everyone, “Hello, special humans.” It's just so adorable and nerdy. I love it. Any of us could do the same thing.

Jillian Leslie 42:32

And by the way, that's where B- work comes in, which is as you said, low production quality, three minutes, put it out there. Don't be looking for it to be perfect and beautiful. Go be of service. Let the idea of being of service push you to post it, to get it out there to help people.

Paula Rollo 42:56

He has a sign written in crayon. He sits on his floor and talks to you for three minutes. I love it.

Jillian Leslie 43:04

Exactly. Exactly. So, I think that is where the power is. I really do. Get out of your own way. Be kind with what you create. Put it out there. Maybe nobody will like it. And then, you know what that means? Go create something else until people start to respond to what you're doing.

Then, you could take your crayon sign, and maybe you do it in marker. You can just kind of work on the edges of stuff to figure out, then you create your eBook, and then you create your physical book or who knows what it's going to lead to, but see where people are and start serving them.

Paula Rollo 43:46

Yeah.

Jillian Leslie 43:47

I love that. Okay. So, Paula. I feel like we have really hit on some deep things right now.

Paula Rollo 43:55

Yeah.

Jillian Leslie 43:56

And to be honest with you, just being able to connect with you, my good friend, makes me so happy. In fact, I think this is where having a podcast helps me in my own life because you are so near and dear to my heart. And so therefore, just reaching out to you…

One, I reached out to you just to say, how are you doing? But then, to be able to go, “Let's do a recording.” It just makes me get to spend this time with you, and that you're sitting in your car right now recording this and you probably wouldn't if we weren't saying let's show up and do this.

Paula Rollo 44:37

Yes.

Jillian Leslie 44:37

So, I just want to thank you because you've warmed my heart for today.

Paula Rollo 44:42

I'm glad.

Jillian Leslie 44:43

I always appreciate you coming on the show.

Paula Rollo 44:46

I appreciate you. I love this show.

Jillian Leslie 44:50

If you're feeling lots of different feelings, if you're feeling uncertain or anxious during this time, please know that you're not alone. Hopefully, this episode shows you that and also gives you some ideas for thinking about your business as you move forward.

If you are looking for community, as we are all kind of isolated, please join my Facebook group. It's the MiloTree Mastermind Group, it's on Facebook. I'm in there all the time.

It is filled with so many wonderful entrepreneurs. I think you will really like it. I'd love to meet you. So, please come on over on Facebook, the MiloTree Mastermind group. And I will see again next week.

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Do you have a skill you know very well? Could you teach it? In this episode, we're talking about how to grow a successful business teaching what you know.

Then we'll explore how to grow that business using social media in creative ways, especially Instagram.

We will get to all of that in just a moment with my guest.

But first, are you looking for a community of bloggers to join? Do you need help, encouragement, to just a safe place to ask questions?

Or maybe you’ve been blogging for a while and you have some wisdom to share with others.

If any of these apply to you, I would absolutely love to have you join my Facebook group. I’m in there all the time, participating, and answering and asking questions that are pertinent to your online business.

I also go live in the group every week, sharing my takeaways from these podcast episodes. So, if you want more than just listening to the podcast, but you want to join the conversation, come join me and hear my takeaways and let’s discuss yours!

Now, let me introduce my guest.

Kimberly Espinel is a food photographer, a prop stylist, a food stylist, a food photography teacher, an Instagram growth coach, a podcaster, and a food blogger. Yep, that's a lot!

Growing a Passion for Food Photography Kimberly didn’t plan to start an online business when she started her food blog. She had changed her own diet and merely wanted to blog about her recipes.

She was also in school to be a nutritional therapist and figured that the recipes she was creating could be used with her clients when she finished her training. That was her thinking at the time; she had no goals to make money with the blog.

It didn’t take long for Kimberly to realize that her food photography wasn’t up to par, and so she began to focus on practicing her photography skills.

Before long, she became more passionate about food photography than she was about nutritional therapy.

By the end of her third year of blogging, she was teaching food photography one-on-one, and working with brands on sponsored campaigns.

How to Know When It’s Time to Raise Your Rates When Kimberly began doing her one-on-one sessions, her rates for those sessions were fairly low. She wanted it to be affordable for the bloggers who wanted to work with her.

But as time went by, and she did more and more sessions, they began to sell out so quickly that she realized she was underpricing them. So, every quarter hence, she began raising her prices.

She also began working with a business coach who has helped her find new ways of meeting her financial goals. One of those was to begin doing group classes for photography.

How to Set Up Online Courses No matter how many one-on-one or private smaller sessions Kimberly makes available, there are always people who can’t make it in, as well as people who can’t quite afford the private class.

But Kimberly still wanted those people to be able to learn from her.

She is gifted at teaching and she felt compelled to find a way to help everyone who wanted to get better at food photography. The solution, she discovered, was in offering group online classes.

The main difference between the private class and the group class is that the group classes are pre-recorded, while the private classes are live.

The pre-recorded classes also meet a need for those in time zones where attending a live session would be close to impossible.

Creating the Content That Your Audience Wants If you only create content that you are interested in, you won’t grow a dedicated audience. You have to meet the needs of your people, and you have to answer the questions they have.

Kimberly has taken this understanding to a whole new level by creating Instagram challenges for her audience.

So, even though she originally started her blog to share recipes, when she saw that her audience was more interested in her food photography, she made a turn in that direction.

And when her posts on Instagram strategy brought readers in droves, she started the IG challenges.

Kimberly has been able to stay with her true passion, which is food and teaching others. But her business doesn’t look quite like she thought it would when she began.

Branching into Food Photography as a Business Over the years, Kimberly built up relationships with many brands through the sponsored campaigns she did with them.

The skills she developed in food photography eventually turned into brands approaching her to do food photography for them.

This includes restaurant photography, packaged foods, and any items in the food and drink category.

The bulk of Kimberly’s income is now doing that type of paid food photography.

Developing an Instagram Growth Strategy Before Instagram changed its algorithm, Kimberly was able to grow her followers to around 30K in just under a year. She did this without running ads or paying for followers.

With that growth came a lot of people asking to pick her brain over coffee.

So she created a series on her blog where she talked about trends, developments, tips, and tricks for using Instagram. She called it, appropriately enough, The Instagram Series.

The posts in this series exploded in popularity, with the most popular being 3 Reasons You Are Losing Instagram Followers (and What to Do About It.)

From that series, Kimberly developed more free content, (and eventually paid products) around Instagram growth.

What Is Working on Instagram Today? I asked Kimberly to give us her top 3 tips for using Instagram today, keeping in mind that things that work for one niche might not work as well in another niche.

So, fair warning: blogging and online business involves a ton of testing. You have to test, test, test to figure out what your audience responds to and what they will engage with.

Top 3 Tips for Instagram:

  • You have to produce consistent content. Yes, folks, you have to show up if you want to attract a loyal audience. Because of the new algorithms, posts don’t stick around on IG the way they did in the glory days of the platform. Kimberly strongly suggests posting at least once a day, at the bare minimum. Most successful bloggers post multiple times per day.
  • Create attention-grabbing photos and captions. Good isn’t good enough anymore, now that the space is so crowded. Your photo quality must be stellar, and your captions should draw your audience in and make them want to engage with you. Your captions should directly address your audience’s felt needs.
  • Provide value to your audience. There are many ways to add value to your Instagram, whether through stories, in your feed, or in IG Lives. Share information that is helpful to your audience or solves a pain point for them.

Be sure to follow Kimberly on Instagram and check out her podcast for more tips and tricks to help you grow your online business.

Instagram is a powerful platform to allow you to build real authentic relationships with your followers.

Be sure to use all of IG’s features, like stories, IGTV, and Lives. And now, IG offers you the opportunity to send voice replies to your DM’s.

My followers get such a kick out of hearing my voice answer them through Direct Message on IG. They always say, “Oh my god, it’s really you!”

What a great way to help your followers feel like they know you. And remember, when your followers feel like they know you, they also like you and they will trust you.

And once those 3 factors are in place, you are ready to build new income streams! Want to know more about building those income streams? Join my husband, David, and me in our blogger coaching group, where we teach you how to take your blog and create a real online business.

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If you are interested in how to get started selling successful products online, you’re going to love today’s episode.

I’m chatting with Emma Lee Bates, online marketing expert, about all things sales: landing pages, selling to your email list, trends in online marketing, and sales funnels.

If you struggle with selling or you just want to learn more about how to do it well, this is the conversation for you!

But, before we dive in to my conversation with Emma, I want to ask you a question: have you listened to 5 or more episodes of this podcast but you don’t have your own blog yet?

If so, you are not alone!

My husband and business partner, David, and I have noticed a trend among some of our listeners; a lot of you want to start an online business or a blog but you have no idea where or how to begin.

If the tech required for starting a blog has been holding you back, I have great news for you!

MiloTree is now offering blog start-up services! Just go to MiloTree/BlogStart to see how we can help you.

We know how overwhelming it can be to start a business if you’re not tech-savvy.

That’s why we decided it was time to help people get over the hump of getting their blog set up so they could move on to creating content, serving their audience, and developing products.

If you’re ready to make 2020 the year you finally start that business or blog you’ve been dreaming of for a long time, let us help.

Head over to MiloTree/BlogStart to get started.

We can’t wait to see what you build in 2020!

Why You Should Be Using Tripwires We’ve begun experimenting with tripwires on our site, Catch My Party, and I’m loving it.

For those of you not familiar with tripwires —a tripwire is a product you upsell to your audience when they sign up for your email list.

When someone opts in for your lead magnet, instead of simply sending them to a thank you page, the thank you page becomes a sales page of sorts.

On this page, you can upsell a product that is an obvious next step for the lead magnet they just signed up for.

Over at Catch My Party, we give away free party printables. We literally have thousands of free printables that anyone can download and print out.

So, if someone opts in to receive free printables for a Minecraft party for their kid, the thank you page offers them a Happy Birthday banner that they can personalize for just $5.

Tripwires are an easy way to bring in extra money for a couple of reasons:

  1. It’s a no-brainer purchase for the customer. Your tripwire is an obvious next step for them.
  2. It’s passive income. You set it up once and you’re done. “Hello, money in my bank account while I’m sleeping.”
  3. It requires no actual selling. You’re merely providing the person who already said they wanted your other products, with the opportunity to get one more thing that will make their life easier.

Using Tripwires to Train Your Audience to Buy From You If you give away a ton of stuff for free on your blog, as we do on Catch My Party, your audience might start to depend on you for free stuff. And that can make it harder to sell to them later.

Whereas, if when someone signs up for your list, they get sent to a landing page with a tripwire, they can see right away that you also charge for some of your products.

The great thing is that when someone clicks the button to buy your lower-priced tripwire product, you are training them to click to purchase from you.

So, if they buy your $7 tripwire today, they are more likely to purchase your $25 product next month.

How to Write Successful Sales Emails Let’s say you’ve been blogging for a little while now, you have a warm and active email list, and you want to sell a product to your list.

If you’re anything like me, you dread writing the sales emails.

And the reason I dread it? Because all the sales emails that I get in my inbox are super long and detailed, telling me all sorts of stories and information before they even get to the part about the product.

And I don’t want to do that.

My feeling is, if you’ve been on my list for a while, you probably already know, like, and trust me, so I should be able to just write the email, tell you about the product, and ask you to buy it.

If you are truly my avatar, I should know you well enough to know exactly what product you want and need, and I shouldn’t be bashful about introducing you to it or asking you to buy it from me.

The trick in writing sales emails, says Emma, is to write the way you normally do.

If you typically send your list a nice, long, 8-paragraph email once per week, then if you send three 2-paragraph emails asking your people to buy something, that’s going to feel very off to them.

So, write like you typically do.

Be warm and personable like you always are; don’t be awkward about selling. Be yourself and tell your audience about the thing that’s going to change their life... or at least make it a bit easier.

How to Write Successful Sales Pages Have you noticed that the sales pages for online tools (such as email service providers or online course software), are always super short? Sometimes you don’t even have to scroll to see the entire sales copy.

And yet, when I go to a sales page created by an entrepreneur, I typically have to wade through scores of paragraphs, including videos, testimonials, tons of words about the incredible value this person is offering for the price, etc.

To my listeners: would you email me at jillian@milotree.com and tell me how you feel about those super long sales pages? I seriously want to hear from you.*

Emma shared that the reason for the novel-length sales pages is for the cold audience you may be driving to your sales page through Facebook ads. And indeed, if you are driving a cold audience to your products, it is going to take some space to convince them to buy from you.

That cold audience is going to need videos, plenty of testimonials, and your backstory in order to develop that "know, like, and trust factor" with you. They haven’t had the opportunity to get to know you through months of being on your email list.

For a warm audience, you don’t need nearly as much information. You need the basic information, the transformation your customer will experience as a result of their purchase, and a clear call-to-action to purchase.

Lastly, you need buttons. Lots of buttons.

Don’t place a buy button only at the very bottom of a page. If I have to scroll 25 times to get to a button, I am much more likely to click away before I get there. I want a button at the top, again after a bit of information, and again after more information.

Don’t assume anyone will read the entire page.

I want to click “PURCHASE” as soon as you’ve convinced me I need it. So, add a buy button every few paragraphs if you’re going to create one of the super long sales pages.

How Much Should You Charge for Your Products? I think that setting prices is one of the most difficult parts of online business and definitely the piece that holds so many of us back.

How do you set prices? Do you set it at a price that more people can afford? Or do you price it higher so that your customers will also purchase other higher-priced products from you?

And is it true that the more people pay for your products, the more likely they are to actually use the products, and therefore, the more likely they are to personally experience the transformation you promised?

Emma firmly believes that when selling products, your customer should be at the very forefront of your mind. And if you are selling something that could transform her life but she can’t afford it, you are not serving her.

Always keep in mind where your customer is right at this moment and what she can afford.

Are there products worth hundreds or thousands of dollars? Yes, definitely.

And if your avatar is at a point in her life where she can afford to pay that, and it will deliver a transformation that will surpass the money she spent on the product, go for it.

But if the price is out of reach for the majority of your readers, it’s too high.

How to Think About Personal Branding Branding is a hot-button topic in today’s online world. With everybody creating personal brands, how do you brand your blog, and how do you expand the branding to cover your products, etc?

Emma suggests keeping your personality in mind when developing your brand.

If you’re going to be growing an online business, you need to be present—front and center in your business. So, above all, be yourself.

Your people will be drawn to who you are. They will find you and they will stick around because they can see who you truly are. Don’t try to put on some fake persona.

Speak your truth. Be yourself. Serve your people well.

There were so many things we couldn’t include in this post that Emma talked about. If you want to hear which shopping cart software that Emma (and we) recommend, listen in at 21:40. Emma discusses her own products and where she hosts her online courses at 24:00.*

I know you learned a ton of amazing info from my conversation with Emma. I loved chatting with her and I hope you’ll check out all the great content that she offers on her own site.

And as always, please email me with any questions or comments on the podcast, and be sure to join me over in our Facebook group, where I go live every week to discuss the podcast and my biggest takeaways!

Read the transcript for "How to Get Started Selling Successful Products Online" Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free!

Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.

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Perfection is the biggest business killer out there. In this episode, I'm sharing why you need to do B- work to grow a successful business today.

My husband, David, and I are currently enjoying coaching our first group of students, and there are some business principles and practices that I want to share with you, my podcast audience because I think they can help you as you build your online business.

I recorded this episode on March 13, 2020. Things have changed drastically since I recorded the last episode. If you’re worried or afraid, please know that we are all right there with you.

These are uncertain times and we must stick together, (6 feet apart) in order to make it through.

I want to hear from you on what you’re doing to grow your business during this time of uncertainty. Email me at jillian@milotree.com and share how you’re handling the new normal of working at home or having your kids home with you full-time.

What Is Emergent Business Growth? Have you ever noticed how businesses start in your city or town? There seem to be 2 main ways to build a business that I’ve noticed.

First is the “top-down” approach.

This starts with a piece of land being completely leveled and prepared for a building to be built from the ground up. There is a plan for everything that will take place, from the building itself to the businesses that will inhabit it.

Inventory is planned, employees are hired, everything is thought through and the plan is put into place, a step at a time, and in the perfect order that was decided beforehand.

And then there is the “emergent” approach.

Here in Austin where we live, it’s not uncommon to go through a part of the city that’s a bit run down, and one day, see that a new coffee shop is opening in one of the older buildings. A few months later, a record store might open a few doors down, followed by a sushi restaurant.

This is what I refer to as “emergent business growth.”

It’s taking things one step at a time, but in an organic way that allows you to take your next steps based on what’s already working.

I think emergent growth is the perfect way to grow your online business.

It may look messy from the outside, but sometimes the best things happen in the midst of a mess.

A Look at Our Business Growth I wanted to briefly take a look at the businesses that David and I have created as an example of emergent business growth because what we’ve done is exactly what I’m talking about.

*I go into a lot of detail in the episode about these businesses, so tune in for more details than I’m able to share in this post!

Our first business was Catch My Party, which is a social sharing photo site around parties.

We were looking for ways to grow our traffic to that site, and our MiloTree pop-up was born, which we then began to offer to other bloggers.

But since a plug-in isn’t a very personal business, I started this podcast in order to connect with other bloggers and those who use our product.

Then, my listeners started emailing me about the struggles they faced setting up their blogs, so we developed our BlogStart service, where we will set up your WordPress blog for you.

But we wanted to do more, so we decided to work with small groups of bloggers and pour all of our knowledge and expertise into them through our group coaching program.

Our businesses may not seem to go together at first, but they are each just the next step of the organic business growth we were experiencing at the time.

Yes, You Still Need a Plan to Grow an Online Business Now, just because I’m talking about things emerging organically, as you see what naturally comes next for your business, does not mean that you don’t need to set goals or have a plan.

I have a list of things that need to happen and goals we want to reach, but each day is different and I don’t always know when I sit down at my desk what I’m going to work on.

I hold my list lightly and work on what’s most important at the time.

When you’re building an online business, your results come through testing. You are running everything through the lens of what your audience wants and what they respond to.

So while you do have a plan, you have to remain flexible and be willing to pivot as your audience responds to what you offer.

Strive for B- Work, Not Perfection! One of the first things I teach my students is the absolute necessity to be satisfied with B- work.

If you are constantly testing and pivoting with your audience, you simply can’t do everything perfectly. If you are always shooting for an A+, you won’t build your business, you’ll get stuck.

I want you to post things that scare you in their imperfection.

Your job as an entrepreneur is to learn what works and do more of it. As long as you put your authentic self out there, your people will be attracted to you.

*If the thought of putting out B- work makes you uncomfortable, listen in at 12:00 as I discuss the need for discomfort when growing an online business.

The 3 words I want you to remember are:

  1. Messy
  2. Uncomfortable
  3. B-

Put Yourself Front and Center Next, if you want to build an online business, you have to put yourself at the forefront of that business.

Your audience needs to have a relationship with you. Plenty of people are putting up sites that I call “content farms.”

You know what I’m talking about: tons of content filled with affiliate links, only there for the money-making opportunities. There is nothing personal or authentic about those sites.

You have the opportunity to do something different. You can reach an audience in a way that draws them in as you share your expertise on a topic that matters to them.

This doesn’t mean your blog should be about you.

No, it should be you, focused on helping other people solve their problems. You be you, providing value to others, and those people will feel a connection to you.

Business Growth Isn’t Linear I think one of the biggest misconceptions in online business is that growth is linear.

We hear about sales funnels: how your audience starts at the top by getting to know you through your content, then signing up for your email list. Once they sign up, they develop a relationship with you through your emails, and eventually they “know, like, and trust you.”

Soon, they will be willing to make a small purchase from you, followed by even more and possibly larger purchases in the future.

And I’m here to tell you that it doesn’t work like that.

The fact is people are distracted today; they bounce in and out of your funnels all the time. They are being pulled in a thousand different directions every day.

How do you as a business owner address this?

Tell Your Audience What to Do That’s right, tell them what you want them to do.

Let me give you an example of this from my personal life. When my daughter was tiny and I felt overwhelmed, I would often ask David for help around the house. But the poor guy didn’t know what he should do.

I learned that if I asked him to wash the dishes and take out the trash, he was more than happy to do so. But he needed me to tell him specifically what would be helpful.

Your audience is like that. They need you to tell them directly and specifically what you want them to do.

Don’t expect them to figure it out. They won’t!

Tell them to “Click Here,” “Buy Now”, or “Reply to This Email.”

If you don’t tell them what to do, don’t be surprised when they do nothing.

Every piece of content you create, whether it’s a blog post, an email, or a social media post, should have a call to action. I hope this has been helpful if you are working on building an online business. Be sure to listen to the episode in its entirety as I simply couldn’t include everything I talked about in this post!

And if you need help, please go to MiloTree and sign up for our next coaching group.

We would love to help you build your blog or online business!

Transcript for "Why You Need To Do B- Work To Grow A Successful Business Today" Imagine a world where growing your social media followers and email list was easy… It can be with MiloTree! Try the MiloTree pop-up app on your blog for 30 days risk-free!

Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.

Sign up today!

Install your MiloTree pop-ups on your site in under two minutes.

Sign up for MiloTree now and get your first 30 DAYS FREE!

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If you need ideas for how to deal with marriage and family tension during this time of social distancing, please listen to this episode. There are a lot of tips in this episode to make your life saner and happier!

Host 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11 Hello everyone. Welcome back to the show. Today, I am releasing another special episode. This one is not about growing your business. This one is not about how to pivot. This one is not about what to post on social media.

This one is about how to survive and thrive during this time when we're all at home with our families. Today, I'm interviewing my mom. I'm not just interviewing her because she's my mom. I'm interviewing her because she is a marriage and family therapist.

I think she has some really interesting insights, strategies, ways of looking at your life in this very unusual, anxiety-provoking time.

If you need ideas for how to deal with marriage and family tension during this time of social distancing, please listen to this episode. There are a lot of tips in this episode to make your life saner and happier!

Host 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11 Hello everyone. Welcome back to the show. Today, I am releasing another special episode. This one is not about growing your business. This one is not about how to pivot. This one is not about what to post on social media.

This one is about how to survive and thrive during this time when we're all at home with our families. Today, I'm interviewing my mom. I'm not just interviewing her because she's my mom. I'm interviewing her because she is a marriage and family therapist.

I think she has some really interesting insights, strategies, ways of looking at your life in this very unusual, anxiety-provoking time.

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Today, I've got a special episode, where I'm talking about how to find success during coronavirus. Yes, it is possible if you know how to pivot your business.

These are scary times, especially as online business owners, bloggers, and entrepreneurs.

We've watched our Catch My Party traffic fall by half in one week!

But if we can solve problems for our audiences, we will be okay. I believe that in my heart. And our businesses will be stronger for it.

My advice: Be the light for your readers because we all need more light right now. My hope is that this episode gives you a roadmap for how to look beyond the paralysis, fear, and panic that we're all feeling, and shift your focus back onto your audience so you can become a resource, guide, and helper.

And your audience will reward you for it!

How to Find Success During Coronavirus Host 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie.

Jillian Leslie 0:11 Hello, everyone. Welcome back to the show. Wow, what a time we are living in. The word that just keeps popping up for me is "unease". I just feel like everything is off balance. But that is why I'm going live with this interview early because I want to give you more balance, especially in your online business.

I'm interviewing Matt Molen from Personalized Paths. He is my email marketing guru. What we are talking about is how to move your business in the right direction during this uncertain time, how to be there for your audience, and still build your business.

MiloTree BlogStart to Start Your WordPress Blog Also, for those of you who have not yet started your entrepreneurial journey, David and I have started a service called MiloTree BlogStart, where we will set up and optimize your WordPress blog for you.

Setting up a WordPress blog can be tricky. There's a lot of tech, there are a lot of settings or a lot of features, and we know how to do it. We know how to set you up and get you started on the right foot and be there for you with any technical help you need.

So, it's MiloTree.com/blogstart. If you're ready to take your fate in your own hands, definitely let us help you.

Okay. This interview, I think you are going to really get a lot out of it. What I love about Matt is he gives actionable, practical real tips and ideas.

For those of you who need to feel inspired, this is the interview for you. I got off this call, and I just felt lightness and excitement, and a way to really be there for my audience. So without further delay, here is my interview with Matt Molen.

Matt, welcome back to the show. I am so excited to talk to you right now.

Matt Molen 2:29 Well, Jillian, thanks for having me. I know that there's a lot on people's minds right now. And, you know, you and I have been chatting a little bit.

I think there are some things that people could be doing in my area of expertise that they're not doing, and I just want to have a chance to talk about it a little bit.

Jillian Leslie 2:45 And first of all, I have to say you reached out to me yesterday and you said, "Hey, do you want to talk about how people can respond to this very uneasy time?"

And I will tell you that you gave me a feeling of solace because of the normal seat like, "Of course, I want to talk to you." Because when I talk to you things are normal, and we're talking about business.

Even just when we got on this call, hearing your voice, I said that to you. I said, "Oh, it just feels comforting." Mostly because I'm doing what I normally do.

And by talking to you, I'm not checking the news. I am not thinking about my family and all the worries of the world. So, I want to thank you for reaching out and for just giving me let's say, 45 minutes of normalcy.

Matt Molen 3:36 Well, thanks. I love that you think of it that way because that's how I've been thinking about it is that most people right now, myself included, are feeling very uneasy, very uncertain. Not just about blogging, but about life in general.

And, I'm getting all these emails. You are too. In fact, I got one in my inbox. It kind of made me laugh. It was so ridiculous. It was from a life insurance company that I don't even have a policy with.

And the message was, "Hey, this life insurance company is open." Thanks so much, guys. What a help that was. And so, I think that we're getting so much news. It's distracting. It's hard to concentrate.

And if you're a blogger in this in this environment, you're worried about your ad revenue. You're worried about your site traffic? Just the general feeling of where is this going?

Jillian Leslie 4:34 Yes. How long is this going to last?

Matt Molen 4:38 On top of that, our routines are disrupted. So that's weird. It's hard to focus. And then, I think that I've seen this other thing and I feel it too. Is this desire to reach out and help somebody somehow.

Jillian Leslie 4:50 Yes. Yes.

Matt Molen 4:52 All of that usually is leading up towards paralysis or a lack of strategy going forward. Now my area of expertise, of course, is with email marketing specifically for bloggers. I have the benefit of talking with content creators every single day about their email.

On top of that, I'm looking at email campaigns that are coming across. And I'm just going, "Man, you guys are blowing this." Because this is a situation unlike any other.

And what I thought that I would do, I know I've been on the podcast before and I shared kind of my system. Many people may actually, or not many, but some people may actually be familiar with the way that I think about things and my system.

Jillian Leslie 5:29 Yeah, and we will of course link to your previous episodes. So, definitely.

Matt Molen 5:35 Awesome. But this situation is so different that I wanted to come and share perhaps an email strategy that your listeners could think about employing for the next few weeks or months if that's how far this thing goes on. Hopefully not. But that's what I want to talk about today.

Jillian Leslie 5:56 I'd love it. Love it.

How to Think Differently About Your Business During Coronavirus Matt Molen 5:57 Okay. So, what I want to tell everybody, first of all, is that I want them to lace up their running shoes. All right? I want them to think that they're getting ready right now mentally to get out and work.

Okay? Because so much of this is preparing your mind to take action. These are unprecedented times and it's going to require… I'm not saying unprecedented levels of work, but it's going to require a different way of thinking and a little bit of hustle to really optimize and be of the most service that we can be.

I recently did a talk on this. I was telling some of the people that were on my list that I was doing it. I got an email back from a lady that runs a Disneyland website. Her website is 100% about Disneyland. Her message to me was, "Email saved me so far."

And what I'm going to talk about today, and I'll come back to her. Her name is Jessica. I'll come back to Jessica's story at the end about what she did. But email saved her.

Think about what it must be like with her site. Disneyland closes. She's got nothing to talk about. Nobody's doing any searching. Her ad revenue has got to be tanking. They're not buying her products.

For her, she is probably staring down the barrel of an uncomfortable gun, if you will. What I want to start with though, is that I want to start with an overarching principle. This principle always works. This is the principle that I live by for marketing in general. And that is solve your reader's problem.

Solve Your Readers' Problems Now Jillian Leslie 7:37 Love it.

Matt Molen 7:38 Solve your reader's problems. If you keep coming back to that over and over again, it's going to change the way you think about your opportunity here. So, let's talk about email in general, and what to send to your subscribers right now.

I have seen… You've probably seen this too. And I don't fault people for sending this. They're sending emails that say, "How can I help?"

Now, the spirit behind that is I want to help you. I want to know what you're going through. Here's the problem with that, though. Everybody is uncertain because this is new to all of us. Your readers, they don't know what they need.

Jillian Leslie 8:19 Exactly. You're putting the onus on somebody to tell you what they need.

Matt Molen 8:27 Exactly. And they don't know what you can do. They don't know what they need, but you as the subject matter expert, you do know to a degree, what they need within your sphere of knowledge and influence.

So the question I have for anybody listening is, "What problem can you solve in the right now? How would you provide value in this environment right now?"

I got some examples of some really positive examples that I got from some emails from people. Just today I got one from the best ideas for kids. It was a hundred plus indoor activities. There's a lot of moms with kids at home. That solves a problem.

I received one eight days ago, which I thought was almost prophetic. But it was, "Don't panic. Be prepared. Free 14-day meal plan and shopping list." That was from Favorite Family Recipes.

One of the sub-headers in there is, "A little panic planning can bring great peace of mind." And so I thought that was good. I got another one that was an activity binder for teens.

So, some people are understanding the value that they can provide to their readers. But let's talk for just a second. There are some blog categories that are really hard hit.

We've got travel. We've got fitness. We've got finance. Or just "lifestyle" in general. Who's thinking about even Easter activities right now?

Jillian Leslie 9:59 Absolutely. I think in terms of fashion, for example, the last thing I want to do is buy clothes right now. I'm in my pajamas.

Matt Molen 10:10 So, the brainstorming activity that I would do if we had people in the room here together is I would say, "Look, let's think about it for a second. Fashion blogger, travel blogger, finance, blogger, fitness, blogger, what problem can you solve for your readers right now?"

If I'm a travel blogger, and I actually do have a travel blog on the side, we need to be thinking about what's going through our readers' minds right now. Well, they're sitting on vacation plans. Maybe not right now but down the road. They don't know should they keep them.

What are refund policies like? What are cancellations like? Is now a time to actually book cheap flights in the future? Do I go look for hotel values right now?

As an aside, we have some trips planned out late in 2020. Those hotel rates have dropped. So, do you advise them on how to go change those? You see what I'm saying? There are ways that they can solve a reader's problem that is unique to this situation.

Jillian Leslie 11:11 Absolutely. I have my assistant for Catch My Party and I will tell you that our traffic has died because if you were planning that mermaid party for your daughter next month, you're not planning it now.

We have a content schedule where we have our blog posts blocked out for a couple of months, and we literally said, "Oh my God, we seem tone-deaf." If we are posting about a fun summer party, even summer, because who knows? And what we did was we step back and we said, "People are home."

Our users are typically… Our visitors or moms. How can we bring some festivity or some lightheartedness, or just something to moms? And what we thought about was… Well, a couple of things.

How to Plan A Virtual Party During Shelter at Home One, how do you plan a virtual party? What platforms can you use to do that? What kind of games can you play online with a group of people? What if it's a group of, you know, five-year-olds versus what if it's a group of 15-year-olds?

We're right now building out a bunch of content about how would you do that. Or we give printables away for things like… We have like game night printables.

Well, guess what? You know what? Maybe for your family you could print out a couple printables and put out some games and have a game night just to break up the monotony or just have a little bit more play in this stressful time.

So it's amazing how quickly we said, "Oh, my God. Our normal content doesn't work anymore." We understand because my assistant and I are both stressed out. Like, what would we want? And that's kind of the direction that we're heading in.

Matt Molen 13:10 I love that. And you know what that tells me? This is the type of people like you who get into this business, for this reason, is to innovate. It is to create. And quite often we get into a rut, we get into our routines, and we stay in our lane.

What this is forcing you to do is look at your expertise, and twist it a little bit. Turn it on its head, and come up with the solutions to the problems using your expertise. You know how to party.

Jillian Leslie 13:40 Right.

Matt Molen 13:40 And being able to convert that into today's dynamic, wow! I could see NBC News interviewing you just because that type of content is going to be so readily available, or so readily adopted. People are going to want that. They want to have some fun for all the reasons we've been talking about.

So, that's the power though. When you figure that out, that's the power of having a robust email list. Because the traffic isn't necessarily coming to the site now. Now, we need to use our list and drive people to the site so that they can absorb it, so that they can then share it with their friends.

Why Email is More Powerful Than Ever Jillian Leslie 14:21 Absolutely. Because for example, I don't have the time right now to be hanging on social media to be like, "Let's go to Pinterest and just kind of browse around." But if something comes into my inbox, I probably will open it.

Matt Molen 14:36 Exactly. So, if you and your team and everybody within the sound of my voice, if they write down three to five problems that they can solve for their readers in this current situation, and maybe different problems than they ever otherwise would have been.

The good news is that in most cases, you probably can leverage your existing content. You just have to twist it a little bit. Sometimes you got to make new content.

That's why I was talking about we got to lace up our running shoes, it's time to hustle. The next question that I want to address is how often should you now email these people?

One of the most common rebuttals, I guess, from people that have not adopted email is, "I don't want to annoy people." Well, yeah. You know what's annoying? It's that email from that life insurance company. You didn't ask for it.

Jillian Leslie 15:12 Good question.

I call them the tone-deaf emails. Like, how many of you have I gotten in the last week?

Matt Molen 15:39 They're not solving my problems, therefore, those are annoying. However, it's not spam if you're providing value. If you are solving your readers' problems, especially right now, they are all yours.

So, let me give you a little analogy. I used to work in the daily deals industry. In that space, as you can imagine, ecommerce Q4 was huge but especially Black Friday weekend. There are deals left and right.

We sent so many emails and people absorb the emails. They wanted the emails because they're deal seekers and they wanted to know what was hot then. Would that activity have been appropriate in a different time? No. That would not have been appropriate.

But for you Jillian with Catch My Party, and the example that you just talked about, this might be your Black Friday. You can probably serve more than you currently are.

And I say that to everybody who's listening. This might be your Black Friday. People need to hear your solutions. So, what does that mean for you? How many emails do you send per week? That's going to be up to you.

But here's a couple of things for your consideration. I have four things. Number one, do your automated emails make sense? If you've adopted the Matt Molen system, you know that I love automated emails.

My Forever Series, for instance, is a big part of what I do. But, like right now with my Disney Cruise Forever Series going, where it tells people what to expect on the private island? Does that really make a lot of sense?

Time to Pause Your Email Series When I could take that slot, I could pause the Forever Series, pause that automation, and I could take that slot and send something that helps them right now. That's number one. Do your automated emails make sense?

Number two is to recognize that you can serve more. What I mean by serve more is you can send them more emails. More emails than you think. Heck, you could have done it before. You just didn't believe me before.

But now for sure, you can serve more than you think. What does that mean for you? It might mean an email every third day. It might mean if you're doing one email a week, it might mean two.

For some of you who have a ton of great content, it might be an email every other day. I don't know. And you might want to test and experiment with it. But if you have the spirit of service, and you're solving your readers' problems, you can do more.

Number three, we're sitting here. So much has changed at the date of this recording. So much has changed just in the last few days. It feels like it's been weeks. Things have progressed in a crazy fashion.

Plan Out Your New Emails But I think we've settled into what the normal probably looks like, at least for the next few weeks. So, plan it out. I have a resource for you. If you want it, we'll drop it in the show notes. Jillian, if you're willing to do it.

Jillian Leslie 18:42 Of course.

Matt Molen 18:43 And all it is is a very simple calendar that shows the dates, the day of the week. And it asks you what problem can you solve for your reader? What is your reader thinking about?

So basically, you just go through that and you say, "Well, okay. If I'm at Catch My Party, I know that they're wanting to do a virtual party with friends." Well, that would be fun because the kids get stir crazy. Okay, that would be one thing.

Number two, mom wants to just make the quarantine shut up in the house. I want to make that more fun. Okay, we could do our scavenger hunts. Or, you know, we're going to have a dress-up day.

And so, we're going to take the elements from our princess parties, and we're going to add those together into, you know, 10 ideas of how you can have dress-up time at home.

There are three emails right there, and I don't even know your content. So, if you did that with your team, and plan that out, would your audience be receptive to that? Absolutely.

If you find out they aren't, well, then you just don't send them. But you've started the planning process. You've thought it through on how you can serve them.

That's number three is to plan it now. Don't wait and sit here and just go in, "Boy, I'm going to hit CNN one more time."

Number four, the last one is write the emails. You can write them advance. Write them in advance, and then you can just not send them if this thing miraculously goes away and the world changes again.

I don't think it's going to miraculously go away. I think that we've got two months of this. That's my guess. But I could be wrong and I hope I am. But what if I'm not? You could have that stuff done.

So, do your automated emails make sense? Number two, decide to send more and serve more. Number three, plan those out now with a calendar. Number four, write those.

Jillian Leslie 20:34 Imagine growing your Instagram followers with no work. Highly engaged followers. Now, imagine it with Pinterest, Facebook, YouTube. How about new email subscribers? Seriously, no work. This is all possible if you install the MiloTree pop-up on your blog.

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We've grown our Pinterest followers to over 1.3 million, and our Instagram followers to over 164,000. And right now 8000 other bloggers just like you are using MiloTree to grow their businesses.

With MiloTree you can focus on growing one platform or switch between several. But here is the important thing. If you aren't converting your visitors into followers, subscribers, and customers, you're honestly wasting your own traffic. Make this asset, your visitors, work for you.

Since we're bloggers, we get bloggers. So we've optimized MiloTree like crazy. It's a snap to install, it won't slow your site down, it's Google-friendly on mobile, and it's so darn cute. You can even add animated sparkles to your pop-up if you like.

Sign up now and get your first 30 days for free. Please pause this episode and head to MiloTree.com to sign up. I know you will thank me. As a bonus, once you sign up, I'm going to send you weekly actionable business tips to help you grow your business. I've been at this a long time, and I have a lot to share.

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I think that if you can reach people where they are… This is something I've been thinking a lot about, which is I want to touch you, Matt, where you are.

Like, let's say I'm freaking out in my brain. I don't want to touch you with that. I want to touch you with me in my highest self when I've had a moment to kind of calm down.

And even if I'm going to freak out in another minute, I want to be one half a step ahead of you. But I don't want to be five steps ahead of you.

I want to be able to touch you where you are, and point you in the direction to give you solace or to solve that problem. Does that make sense?

People Want to Be Lead

Matt Molen 23:27 Absolutely. People want to be led. They want to be helped.

Jillian Leslie 23:30 But I don't want to be the authority. Meaning, I don't want to be like, "Guys, look, you don't have to worry about this. This is going to be over in two months."

No. I want to say I'm vulnerable. I'm feeling this way. And I have a solution for you that has that worked for me. So, I'm like half a step ahead of you.

Because I'm like holding my arm. I'm like holding my hand out. Kind of like I'm a couple of steps like higher up on the stairway and I'm just going to put my hand out and gently lead you up to steps so that you can have a little bit more calm or peace or whatever. But I'm not four flights up.

Matt Molen 24:14 You don't have to solve the virus thing for them. All you have to do is help them with one little aspect of their life during that time and you achieve hero status.

Jillian Leslie 24:24 Absolutely. Absolutely. You know, it's funny. It's like I want it. I just sent an email to my list because I was feeling just so much unease and so much confusion, but I had a moment of clarity.

What I did was I took my to-do list that has been there, that's written on like a scribbled piece of paper of all the things I hope to get to. Right? And all I did was I took that piece of paper, and I took a new clean, fresh piece of paper.

I took my to-do list and I just organized it on a new piece of paper. That's it. I can't tell you the peace of mind that gave me. I wrote an email. I said, "Here's something that worked for me." This is really a very…

I have all these feelings, and I feel really vulnerable. I'm sure you do too. And, I believe in doing small things. Like laundry and cleaning out your kitchen junk drawer.

And I said, "Here's what I recommend for work. This is what I did. This worked for me and I recommend you find those small tasks that push you forward, but aren't so taxing that they're intimidating or they're overwhelming. Go do something small."

Matt Molen 25:48 Absolutely.

Jillian Leslie 25:51 And I got the feedback of saying, "You know what? I needed this. Thank you."

Matt Molen 25:58 That's fantastic. I think that's the spirit that I want to convey here is you can do more of that than you are doing. You can do way more of that than you're doing.

And what I'm seeing… I saw it from a blogger that I greatly respect. I got an email from her today. It says, "I want to help. Fill out this survey. I really want to help."

And I'm sitting there thinking, "You know what? How you can help me is you give me some ideas. You can give me some suggestions on how to occupy my mind, or how to make more of this."

That to me is the opportunity. I know it's in your all's heads. It's just a matter of sending it to your people and sharing that with them. Don't be selfish about it and keep it to yourself.

Jillian Leslie 26:40 Yes.

It's Time to Server Your Audience During Coronavirus

Matt Molen 26:41 With this dynamic comes an opportunity for you to serve more people by getting more people onto your list. I know that is counterintuitive. And maybe what I mean by that is to capture more people and convert out of the traffic that you're currently getting.

Even travel sites that are way down. Even Catch My Party if the traffic is down. The traditional way we do that is through an email hook. Printables, downloadables, checklists.

If you listen to my previous discussion on this podcast… The last time I was here we talked about the Quickstart Guide. That's still my favorite. So, I'm going to push you to do that. The question is, does your email hook solve the current problem?

Jillian Leslie 27:26 Right. Does it make sense?

Matt Molen 27:27 I have a client food blogger. And before all this was going down, we were on the normal schedule. We put together an Easter quickstart guide with an Easter pop-up and the whole thing.

Guess what? Nobody's thinking about Easter right now. So, it launched and it went. You know, we're not getting subscribers from that. Let me give you a couple of examples of things that have worked.

If you go to a favorite family recipes. They have one that is killer copycat recipes. That's their pop-up. It's the most popular, like restaurant copycat recipes that you can try at home.

We're not going to restaurants right now guys. If you still want to make the outback cheese fries or whatever, here's how you do it. And you can have some fun with that. That's blowing up for them.

There's another one, Sally's Baking Addiction. She put out a post with a whole bunch of home baking projects. These are things you could do with your kids to teach them to love baking. It went crazy.

She's like, "You know what? People love this." She converted that into her opt-in. So, the question I have for people is what is your current opt-in?

Take a look at it and put together an email hook that you can launch right now that is more appropriate for the here and now. You're going to capture more subscribers and therefore grow your list and serve more people.

Jillian Leslie 29:00 Let's say you do like a quick start guide, right? And let's say you've got four emails in your quick start guide. Guess what? You can launch it with one email, and just then quickly write the other ones.

Meaning, you don't have to sit back and go, "Oh, it's going to take me four weeks to write these four emails, or however long." Go launch it!

Matt Molen 29:25 Yeah, very true. You sound like me right now. And the other thing that I would even say normally, "I love to have something that's three to five emails long in a quickstart guide."

Heck, I'd be happy with a one page PDF. If it's more relevant, put that out there. So again, I'm adapting to what's happening right now.

I firmly believe in my other program, you know, the Quickstart Guide and the Forever Series and all these things. I'm adapting to the current situation.

Jillian Leslie 29:57 I have this philosophy that I have been preaching called B- work, which is I recommend all of my students, everybody that I talked to from my podcast to do B- work.

I'm going to say now, maybe C+ work. And what I mean by that is done is better than perfect. And because I want to reorient everybody that if… Let's say I can be of service and helpful, but my emails are not going to look pretty and I'm not going to have a great beautiful graphic or whatever.

It might have some typos. But if I can get it out there and calm people or help people or touch people, it's much better if that is B-. So, be thinking about how can I get it out there? How can I move quickly? Meet people where they are.

Matt Molen 30:52 Go fast. Break stuff.

Jillian Leslie 30:54 There you go. There you go.

Matt Molen 30:56 I like the perfect is the enemy of done. I like that.

Jillian Leslie 30:59 Yes.

Matt Molen 31:01 So, let's talk about a technique or two that people could go try right now. I want people to understand, these are just ideas. They are not going to work perfect for everybody.

They may not be right for your situation. Take the idea and see if there's a plausible way to apply it to your current business. The first one that I'm going to share with you is called "swipe up to sign up".

I just got done reading an article about how much people are on social media right now. They're obviously at home. They have a little bit more time to do that.

Plus, when you're kind of in a daze that's where you default. It's a source of news. It's a source of comfort. It's a source of commiseration. Well, go to your Instagram stories.

Use the Swipe Up Feature on Instagram to Grow Followers

If you've got 10,000 people or more followers on Instagram, then you're qualified for the swipe up feature of Instagram stories. I want to tell you an example. I did this last year with Ralphie Jacobs.

Her Instagram handle is @simplyonpurpose. She is a parenting expert. She doesn't even have a blog. We created a quickstart guide that was four emails deep. It's called "Why we yell, why it doesn't work, and what to do instead?"

She started with zero subscribers. She launched a little simple landing page,.Very simple. All it was was the title of the thing and a name and address. Yes, I want it feel. That's all it was.

After two weeks, she had 20,000 subscribers. Remember, did she had 20,000 followers to begin with. So I don't do well at math. But that's approximately five billion percent, right? Conversion. That's pretty awesome.

So, she was able to take and get 20,000 subscribers in two weeks by sharing this resource. Let's go all the way back. What problem do you solve for your readers? I asked you to identify what problems were.

Then I asked you to think about what your opt-in might be. Create that opt-in and then share it. And any other opt-ins that you have. Maybe you've got printables on your site. This is a great time to share those.

Trade that printable. Trade that course. Trade that quickstart guide for an email address. So that's one. Oh, gosh, I've got another example. You guys have seen this one in action.

I hope by the time that you hear this recording that you get it because Janssen at Everyday Reading is doing this right now. So, to understand this, Everyday Reading is a website for moms who want their kids to develop a love for reading.

So, everything she does is in that vein. She created a list of her favorite online educational programs. I think she made a PDF of it. That was it. She went on to her social. This was last Friday. So, this is one week ago.

And in a week's time on her Instagram stories, and through a post on Instagram, she said, "I'll email it to you right now. Just swipe up to sign up to get this list of online educational resources."

She has a base of 40,000 Instagram followers. In the first five days, she had 1100 new subscribers. And in the two days since, she's averaged 75 new subscribers per day. Not only that. She gained 1600 new Instagram followers while she was doing that.

That was a curated list of online educational resources that she put together and then shared with them. She made life easy for them. She identified the problem that she was solving and she's having tremendous success with it. And serving while she's doing it, while she's growing her list.

So, here's a very practical piece of advice for anybody that has a large social following. Create your opt-ins or make a list of them. Get out your calendar and say, "Okay. On the 25th, I'm going to share this. On the 28th, I'm going to share this. On the first, I'm going to share that."

And just make a calendar so you don't forget your days in checking out Fox News or whatever it is. You'll have a plan to go promote your opt-in. So my question for everybody, what email hook can you share on social media right now?

Do Small, Doable Tasks Now

Jillian Leslie 35:33 What I like about what you're saying is I love the idea of having your calendar and filling it with doable things that are small enough so that you can do them and get out of your own way, and get out of the news, and get out of your own anxieties and fears because you know, you have this one task?

Matt Molen 36:01 Yeah. Even if your days, right, you know, you're feeling it yourself. Yeah, like, are you gonna do that thing,

Jillian Leslie 36:07 You know, I always recommend I use the Pomodoro Technique, which is this, I go to tomato-timer.com. And it's a timer for 25 minutes. And I get my work done by saying I can do this for 25 minutes. And I find it to be incredibly powerful. And I use it when I have tasks to do that I don't want to do. And I feel like what you're saying is here, create these concrete tasks that you probably could do in about 25 minutes. And go do that because not only will it by the way, not only will this serve your audience, it will serve yourself. Yeah.

Matt Molen 36:48 You'll be moving your business forward, you will feel a sense of accomplishment when you check that off the list. Absolutely. It takes you out of the malaise that we're all kind of stuck in.

Unknown Speaker 36:57 Yes, that paralysis

Matt Molen 37:01 I, I have another idea for people that they can actually go see, this one's a little bit more of if you've got like, let's say, your this blog, this might make sense for you. And that is to create a challenge.

Create a Challenge For Your Readers

The idea behind a challenge, it's kind of, but it's an email chain is about what a reader needs to do. And so you can create an email challenge where you have, you know, say three to five emails in a row, which might include a welcome email, it might include a daily email for three to five days and each email includes a principal, teach them how to do something or why they need to do something, and then assign a task and explain how to accomplish it and then ask them to report back.

There's a really good example of this. That is, she's always doing it. I wish I knew this woman. I wish I could say I had anything to do with it. It's the simple green smoothies channel. Yes. Calm Yes, she right now has on her website, the 10-day smoothie challenge. Now I when I saw that I've seen this 50 times, but I'm sitting here at home and I am I'm eating all the comfort food, aka junk food just because I'm stressing or something I don't know.

And then she shares this thing that says 10-day smoothie challenge boosts your immune system with tasty smoothie recipes. And she's got dates on there. Like, Oh, you do it during these days. Oh, okay. I mean, right. It's a sense of community. It's a sense of, I'm taking action taking control of my life. So anyway, I don't need to spend a ton of time creating a challenge because a lot of people won't ever do that. But if that's appropriate for you, that can be an interesting way to grow your list as well and to gain community while you're doing it.

Jillian Leslie 38:39 I love that. I think that that is really, I think that especially something that is doable. Something health-related is terrific. Something that is self-care, especially for moms who are stressed out.

You could even put it to put together like a Kindness to Yourself Challenge like what One day bath, you know, the next day do a Korean face mask. I mean, whatever it is just to, you know, find a way to touch your audience and help them through this, you know, difficult time.

Matt Molen 39:16 Totally. Now, the last thing I think people are struggling with, and I'll kind of wrap up with some, this will be a rapid-fire series of ideas. These are income boosters. Some people have been really hammered with, you know, low RPMs from ads from pageviews. Or just, you know, whatever, it might have no sponsorships, what have you.

So here are just some ideas. So take these ideas if one of these hits you, then awesome. So the first one I'm going to talk about is if you make money off of ads, that means you need more pageviews and you need higher RPMs. So one tactic is

Jillian Leslie 39:53 RPM is revenue per page.

Matt Molen 39:55 Exactly. So that's how people are calculating revenue per dollar.

Jillian Leslie 40:00 In eyeballs.

Matt Molen 40:02 So the first thing would be to increase your page views is increase your email schedule, we already talked about that. But if you're solving more problems, now might be the time to bring more people back to your site, even though a visitor does not pay out as much, you can kind of solve a little bit of your issue by getting more people to the website through your email. Okay, so you can recoup some of that.

Increase the Number of Emails You Send

So by increasing your email schedule, the other thing that you could do is if you're, if your ad network tells you what your highest earning pages are, like, for instance, a Disney Cruise, usually, content about Disney Cruise usually pays more than, say, a Disney coloring page. So if I if you sent more readers to those higher RPM pages, you're going to make more so you could deliberately plan out your content around what is going to be more valuable right now.

Yes, now it's a little bit of a guessing game with what because brands are in their own unique funk right now too, but you get my point. Yeah. Another way to make money is through affiliate sales, affiliate sales. Some people do it great. Some people don't do it at all.

But if you're going to get into this, make a list of brands that you love. This is where authenticity comes into place. You just start there. One thing you can do once you have that list is you could create a roundup of your favorite resources. If you're a food blogger By the way, people love the behind the scenes of what's in your pantry. What's in your kitchen. Yeah, what knife set Do you use and all of that and especially

Jillian Leslie 41:35 How about this, you know, if people because everybody now is cooking at home, what are the top five tools you use to make homemade meals fast?

Matt Molen 41:50 Absolutely. And then take it to the next step. This is what I really like to do. This is where you can go beyond just a what feels like a little bit of a money grab within a field. The thing I think some people don't like that is create a how to series.

So, a how-to series is ... I mean, you know, Cricket has got an amazing affiliate program, they are gonna they're gonna probably their business is probably going to not die during this time because maybe we're teaching our kids how to do crafts or we're because we're not going out we use that time for crafting.

What if you did a how-to series on how to make x how to make y how to how to use your machine for this? Yeah, you probably can make more by doing that. And by the way, the reason I'm sharing all these things is you're using email to push people there to these point to these to these opportunities

Jillian leslie 42:44 And again solving their problem

Matt Molen 42:46 sSolving their problem. Oh, I just thought of one that I forgot. So if you go back to food blogging for a second, but it applies everywhere. If you're a food blogger, and you do well with Instant Pot.

Instant Pot has so many accessories that most people don't know how To use, but I bet you do. You know, accessories are fantastic. And they're probably not sold out. So that's, that's a way that you can keep your business going.

Last but not least on affiliate is why not just in your outgoing emails, just add some relevant skills and steals to the bottom of your email. I'm actually borrowing that from that phrase from Corey who runs Hey, Let's Make Stuff, because I was just looking her email earlier today.

I have to give her full credit. It feels authentic, it feels natural, but it's just deals and steals. And she's mentioning some of her favorite brands and the sales that they have going on. And it's kind of a, it's kind of a footnote. But hey, any of that that flows through is going to help her out.

Jillian Leslie 43:52 And by the way, I of course I'm getting a ton of emails from businesses, you know, like West Elm, and there's struggling. So guess what, I can get 30% or 20% off right now. So just you know, know that these businesses want sales and they are offering discounts. So letting people know, of the sales is beneficial

Matt Molen 44:17 in the days of the the 2008 financial crisis that we had. So many daily deal sites cropped up out of that. The reason I bring that up is that some people are going to say, that feels weird trying to push a product right now. what I'm telling you is that people are saving their pennies.

Yes, they still want to shop, they still want to get a good deal there's gonna be people are going to take advantage of the situation for the good and get a good deal. So if you provide that and look at it from that lens. And if you believe in these tools as well. Then you tell your friends about a one, two, absolutely. So to get over that, I guess is what I'm getting at now. This one's a little bit out there.

How to Work With Brands During the Coronavirus

So we'll see if this one's useful to people. But for those of you who are doing sponsorships, I realized that those may have dried up. So there's a couple of things that you could possibly do.

Number one, you go to some of your favorite existing sponsors, and you offer to sell email as an add on. Now, this requires you to have a list. But if you have a list of any sort, you can say, hey, look, in addition to our current contract for another 10%, I will send out x number of emails or you could go to old sponsorships that have expired and off and refresh it and not just offer an email thing but you could say, hey, let's reengage this what do you say it's tough you know, it's a this would be a good fit for the current environment.

Now of course it needs to be you but then you can offer to send that to your email list as well. And lastly on that, if it is a brand that is cash strapped, but still, they still you know, you have got a marketing manager over there. That still needs to hit some goals and his boy, they'd look like a hero.

If they did, you could this is this is, you know, thinking outside the box, you could defer payment for that brand in exchange for a better deal in the fourth quarter with them, or just pay me later, kind of deal.

Now, I know everybody's situations are a little bit different. I'm just saying that there are ways to think about this a little bit differently. And of course, if you can make up a product man, do it. You know, there's a ton of graphic designers out there that can make digital resources for you. So if you can think of an affordable digital resource that's perfect for your audience.

You could bang one of those out and use your email list to share that. And if you're an e-commerce company, you should be manufacturing reasons for people to buy from you right now. I'm getting emails from restaurants, for example, that say, yeah, we're open. But I'm like, yeah, I'm not going anywhere. Here's the difference though. I got an email from a local restaurant.

I went to the Italian restaurant and they said $35 family plan deal. And this is like, like a little bit higher-end restaurant. And it's Wednesday and Thursday only. And it's takeout only. And it includes all these amazing things. And they show pictures of it. And I'm like, Huh, I wasn't thinking about going there. But they gave me they manufactured a reason for me to buy from them right now.

Jillian Leslie 47:22 I think that's great. I think that is so great. Again, put your brand in front of people with solutions and you will break the kind of stupor that people are in right now. And in fact, I might argue that if you do it in a way that is helpful, that is heartfelt, that is humorous, whatever it is, if you can break that stupor, break that haze that we're all walking around in, you will have tremendous success because we're all in uncharted territory.

And we're all uncomfortable. And if you can find a way to give people something positive, I think it would actually be even more valuable than in the normal hubbub when we're all just kind of caught up in our lives.

Matt Molen 48:19 So, I want to come back to Jessica, I'm going to close it all out with remember, Jessica is the main blogger. So Jessica, hustled, she thought this through. Again, I don't take any credit for any of this. This is all Jessica. She inspired me. She anticipated here's what she did how email remember she said, email saved me so far.

She anticipated that Disneyland was going to close and so she wrote a blog post about it. And she wrote an email back before it even happened. The minute they announced the closure, she was the first to send it out. So she's got all those people going oh my gosh, what?

So she beat the news outlets to the punch by using her list. So she benefitted from that traffic, people coming and the brand building. So she prepared her email content. She prepared her web content ahead of time. Second, she changed her opt-in to something that was more appropriate updates about Disneyland closures. So if you go there right now, the happiest blog on earth calm in the midst of this crisis, that's what you'll see.

And so she's actually growing her list in the midst of nobody going to Disneyland. But the people who are searching and kind of landing there, she's getting she's capturing more of them. She turned off her automated welcome series that was, you know, that pitches, you know, more information about making the most of your time at the parks because it's not relevant at this moment. And she increased her frequency of her sense. All of almost all of the things that we talked about here that she did, she is living.

Jillian Leslie 49:55 Right and it seems counterintuitive because it's kind of like when you normally zig, you gotta zag. Right? And, if you catch people when they are vulnerable and you can comfort them or you can provide information or make them feel safe, they will be that much more loyal.

Matt Molen 50:19 I think that we have so much this audience, this group has a lot more to give. I think number one, we've got to pull ourselves out, we got to put our running shoes on, number two, we got to think about how we can serve our readers. Number three, we need to change a few things that we're currently doing and be prepared to change back.

Yes, it's not an all-time forever strategy I'm talking about for the right here right now. And we need but we can take action and we can, we can help many more people including ourselves in the process. Now there's a couple just to finish things off. Mainly my intention in talking with you today. Jillian, is not to sell anything. I have a free resource for people. If they want

To check it out and learn more about the quickstart guide, if they want to learn about how I write emails, and if they want to learn about this thing called the forever series, they can go to emailjumpstart.com, it's free. There's three videos there. each one's about 10 minutes. It's, it's like I'm giving away a lot of a lot of stuff there. But it's awesome. And you can go put it in play right now, if you want. I,

Jillian Leslie 51:19 I just I was going to sing your praises. And I will say that you are my email guru. I learned so much from you, and you are the real deal.

Matt Molen 51:32 Well, I appreciate you saying so it's been it's a pleasure to work with you. Look, here's the thing. I do have a course, if, it's not out of place, I will put a 50% discount code on that. I don't think I've ever gotten that low before because given the circumstances, I'll give it to your readers. If any, if it happens to be the time you've got time you want to invest in email, maybe that course would be helpful to somebody out there. I'll give the code to you, Jillian. Good luck everybody.

Jillian Leslie 52:04 Okay Matt. How can people reach out to you if they have questions or want to learn more that kind of thing?

Matt Molen 52:13 Personalizedpaths.com is my website. My email course is called Email on autopilot. Discount code is: BLOGGERGENIUS to get 50% 0ff.

And yeah, hit me up. Anybody has a question, I'd love to hear what people do. I'd love to hear what changes do they make? Is there something that they put into play? This is a time to be creative. And I'm just throwing out ideas that popped into my head. I'm sure that there are, you know, some seriously creative folks out there that can turn this situation into a much more positive.

Jillian Leslie 52:47 Well, Matt, I have to say you I have so enjoyed this conversation. Thank you for getting me out of my stupor. You've gotten my wheels turning. You've made me excited. To figure out ways that I can serve my audience, and be proactive.

Matt Molen 53:09 I'm so glad it was helpful.

Join the MiloTree Mastermind Facebook Group Now!

Jillian Leslie 53:11 I hope this interview with Matt gave you the inspiration you need to move forward in your business and to see it in a whole new light. If you are looking for more community and want to especially in this uncertain time, be with other like-minded entrepreneurs and join me please join my Facebook group called the MiloTree Mastermind Group.

I'm in there all the time. And it's such a supportive community of like-minded bloggers and entrepreneurs, people just like you. And I feel like this is a time when we are alone isolated in our own homes, where we need to find ways to connect To feel like we are part of something bigger. So please again, head to Facebook, go Google, or Google search for the MiloTree Mastermind Group and please come join me. I would love to meet you. And I will see you here again next week. Please stay safe.