Authority Self-Publishing: Marketing, Writing and Kindle Publishing Tips for Authors: Recent Episodes
Self-Publishing Tips and Amazon Marketing Advice for Authors
Authority Self-Publishing is a show where you can get detailed advice from three author marketing experts: Steve Scott, Barrie Davenport, and Ron Clendenin. Primarily, they cover Amazon Kindle publishing strategies (through the KDP platform). But they also offers a variety of marketing tactics you can use to grow your book-based business. Each episode contains 30+ minutes of actionable content you can immediately apply to your writing business. Tune in every Monday and Thursday to get the latest news on indie publishing. Finally, each episode comes with detailed show notes where you can get a recap of the content and all the resource links that are mentioned.
In this episode, Steve and Barrie talk with Stephen about his book, Mini Habits. He also shares his experiences with various book launches, creating a Udemy course, and writing a book that lasts.
In this episode, Steve makes a "surprising" confession about his name. Steve and Barrie also discuss the pros and cons of using pen names and the factors you need to consider in choosing one.
Patrick King shares his experience with turning book content into an online course that sells in his second interview with Barrie and Steve.
Steve and Barrie discuss their self-publishing goals for 2017 and how other self-published authors can use SMART goal setting to accomplish more in the coming year.
Jyotsna Ramachandran, founder of Happy Self Publishing shares her online business journey and talks about her latest book, Job Escape Plan.
Steve and Barrie share the five lessons they learned after getting the #1 spot on Overall Paid Book on Amazon.
Debbie Drum talks with Barrie and Steve on the importance of getting quality reviews for self-published books and how Book Review Targeter makes the process of finding reviewers easier.
Steve interviews Matthew Turner, an author and storyteller who works with entrepreneurs, founders and creative thinkers build thriving businesses that light a fire within them.
Learn how to start and grow an engaged Facebook group with Steve and Barrie as they discuss the different ways a Facebook group can help self-published authors.
Steve and Barrie talk about co-authoring and how it works. Co-authoring is a great way to share the workload and make the entire publishing process faster, especially for independent authors.
In this episode, Steve and Barrie answer a popular question among self-published authors: What the "right" book length?
Steve shares his passion for BookBub and how he uses the platform to sell more books, get more exposure and increase his affiliate income.
Damon Courtney is a self-published fantasy author. He is the creator of BookFunnel, a great tool that helps authors improve the deliverability of books.
Barrie and Steve talk about being a controversial author and how to maintain your authenticity when controversial topics come up.
Steve and Barrie talk with Jesse Lakes from GeniusLinks and discuss how the tool can help authors determine what works for book-based businesses and sell more books.
Steve and Barrie discuss the ways authors can get quality reviews using their author platforms and social media and even their existing books and connections.
Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow Podcasting, about the importance of podcasting for authors and how it can help grow book-based businesses.
Steve and Barrie talk about how the latest Amazon program for customers, Prime Reading, and what it means for self-published authors.
Steve and Barrie share the publishing and marketing lessons they learned launching the third book in their Declutter Series, Declutter Your Mind.
In this episode Steve and Barrie discuss podcast tours and how authorpreneurs can benefit from this form of book marketing.
Steve and Barrie talk about Parkinson's Law and how authorpreneurs can use it to increase their productivity and income.
Steve and Barrie talk about the importance of creating a book funnel for each title in your book catalog.
Steve and Barrie share book marketing strategies they're testing. Today's episode will focus on a strategy that Steve is building out for his next books.
Barrie answers questions to teach other self-published authors how to leverage blog content into several great income streams.
Learn how to use Canva.com to create eye-catching images and other design projects without needing to spend a ton of money.
Steve and Barrie reconnect with Honoree Corder to talk about the importance of professionals publishing their own books and what it can do to boost their authority, brand, and business.
In this episode Steve and Barrie discuss the Getting Things Done method and how authors can use the ToDoist app and the GTD system to streamline their writing and business.
Best-selling author Joanna Penn helps nonfiction writers breakthrough the limiting beliefs that hold them back from success. She also shares the different ways she markets her fiction and nonfiction books and how to get results from ad stacking.
Matt Paulson shares his experience with BookBub Ads. He also talks about building a multi-million dollar online business and how authors can build and benefit from multiple streams of income.
Bryan Cohen shares tips on writing effective book descriptions that can help self-published authors sell more books. Bryan also emphasizes the importance of networking with other authors and building friendships.
Steve answers another batch of self-publishing and writing-related questions from the members of the official Facebook group for Authority Self-Publishing.
Barrie and Steve talk with Hal Elrod about his wildly succesful The Miracle Morning series and the growing community he built around it. He also shares actional tips on how authors and self-publishers can build their own self-sustaining communities to help launch their books and spread their message.
Steve and Barrie talk about the benefits of mastermind groups and accountability partners for authors and self-publishers. Steve also shares tips on how to get started with forming a mastermind group of your own.
Steve answers questions from readers about the self-publishing business. Learn more about getting testimonials or reviews, using Facebook groups for successful book launches, and effective habits to build your book business.
Steve and Barrie talk with Dave Chesson about Amazon's search algorithm and how to generate and validate a book idea and the tool he created to help self-published authors to streamline the process.
The Miracle Morning for Writers has been one of our most successful books, reaching an overall Amazon rank of 292! Today, Steve talks about the seven-step launch program they used, including specific strategies and even mistakes they made along the way.
Patrick King talks copywriting - from coming up with the perfect title to deciding what words to use to attract readers to tips on how to write effective book descriptions on Amazon.
Steve and Barrie talk with Michal Stawicki about Jim Rohn's The Slight Edge and how the book inspired him to become a writer. Michal also shares the value of writing a personal mission statement and how to reach a wider and more engaged audience with Quora.com.
Steve and Barrie chat with Honoree Corder about why and when authors need coaching and how to create different income streams from your books.
Steve and Barrie interview Laura Roeder of Edgar, the only tool that keep sending your updates in perpetuity. She talks about the various ways authors can save time and focus on writing by automating social media and focusing only on platforms you're comfortable with.
Barrie and Steve discuss how important it isfor authors to build engagement with their readers and how it helps maintain and foster relationships with your existing audience and reach new ones.
As an author and entrepreneur, you'll need to create landing pages for your readers and followers to take action on everything from downloading your lead magnet to buying your books and courses. A well-crafted landing page makes the difference in whether or not you'll build your list, make a great income, and grow your business.
In this episode, Steve, Ron, and Barrie discuss the different kinds of landing pages, how you should use them, and how to build the kind of pages that compel people to take action.
Barrie and Ron talk about a new, cutting edge way to engage with readers, fans, and followers using Facebook Live, a live streaming video feature on Facebook with the power to attract thousands of new followers. Learn how authors can take advantage of this service to build credibility, gain more subscribers, and sell more books.
In this episode, Scott and Barrie follow up the previous episode on Top 10 Screw-Ups with their top 10 self-publishing lessons and best practices. Learn some of the most valuable actions you can take to ensure you don't waste your time or miss important writing and marketing strategies.
Want to improve your book sales? Then use Steve’s marketing review strategy that only takes a few minutes to complete.
In this episode, Steve, Barrie, and Ron talk about 10 self-publishing mistakes they have made, why they made them, and how you can avoid making them yourself in the future. Learn from their past screw-ups so you can save yourself time, energy, and money.
In this episode, David talks about how he tested his book on the Udemy platform first, how it became a bestseller, and his decision to leverage this success with a traditional publishing deal.
The ever-changing landscape with Amazon and the self-publishing business in general means that authors need to think beyond their books. They need to learn how to build a sustainable business with multiple streams of income. But what does that really look like and how do you make it happen? In this episode, Steve, Ron, and Barrie give you the insider's view on becoming an online "authorpreneur" and growing your business to the next level.
Self-published authors are leaving money on the table by not creating courses from their books. Learn how to create another profitable income stream using content you've already created by designing and selling your own course. Barrie and Ron give you an overview of why creating courses is a great business decision and teach you the steps to get your first course off the ground.
Reedsy can give you the same services provided by traditional publishing companies. In this episode, Ricardo Fayet talks about how to use Reedsy to get help with editing, cover design and marketing your books. Plus, he talks about their brand new, free book formatting service.
No matter how good you might be at writing a book, every writer needs a professional editor. In this episode, Steve and Barrie talk with two professional editors, Alyssa Archer and Leslie Watts of Writership, to discuss the importance of having an editor. You'll learn what's involved in the editing process, common mistakes of writers, and how to find the best editor for you.
As an author, you can increase your income potential buy diversifying your streams of income. A great place to start is with affiliate marketing. Steve, Barrie, and Ron share the basics of affiliate marketing and how you can do it with integrity, common sense, and some smart due diligence -- whether you're promoting someone else's products or your own.
Ever heard of the Kindle Scout? It's a publishing platform for new, never-before-published books where readers help decide if a book receives a publishing contract with a guaranteed $1,500 advance and 50% eBook royalty rate. Author and Kindle Scout contract recipient Rachelle Christensen explains all you need to know about Kindle Scout and how to prepare a book to optimize your Kindle Scout chances.
Looking for ways to reach more true fans and readers? For authors who have a few extra hours a week and enjoy talking and verbally sharing information, podcasting may be the perfect venture. Steve, Barrie, and Ron share what it takes to get a podcast up and running and why it could be the perfect complement to your book business.
Confused about how much editing you should do on your book before sending it to an editor? Learn how important it is to write a "crappy first draft" and how to use the 2nd and 3rd drafts to make your book the best it can possibly be. Steve and Barrie share their own draft-writing techniques and give you some little-known tips for where to focus your time and energy during the editing process.
The secret sauce for any successful book is the "book hook" - the idea that makes your book unique and sets it apart from other books in your niche. Learn how to use the hook both to write and title your book, how to be sure your hooky title will really sell, and the 5 attributes of a good book title.
Frustrated with your self-publishing experiences? Learn how Derek Doepker overcame his initial failures and built a thriving authorpreneur business. He talks about how his recent book became a bestseller, the way he builds genuine connections with other authors, and his strategy for leveraging existing content.
In this episode, Barrie and Ron talk about what should be your main goal with writing blog posts and how to make those posts go viral.
In this episode, Steve talks about his experiences with virtual assistants, why they are important part of running a book-based business, how to find one, and the best tools for managing people.
In this interview, Kevin Kruse talks about his experiences building a street team, how he generates his author income from multiple sources and what he’s learned in the past year as a full-time authorpreneur.
Creating videos for your book-based business can expand your readership. But many authors are afraid of this platform. In this episode, we go over a number of simple strategies for incorporating video into your platform.
Readers DO judge books by their cover. In this episode, we go over the process for identifying good cover design, how to work with graphics professional and the importance of investing in great book covers.
WordPress is the preferred platform for bloggers, authors, and other content creators. Find out why you should host your website on WordPress and avoid the free service.
Want generate income outside your books? Then check out this interview with Gael from Authority Hacker where he talks about generating income from a single blog post, the time-saving way to build an authority site and the few tools you will need along the way.
What is your long-term strategy for running a book-based business? In this episode, we dissect how to clarify goals, the different strategies for taking action on them and how to align these with what you want to accomplish with your books.
In this episode, Barrie and Ron detail the step-by-step strategy they used to grow their organic Facebook page and get an engagement of 127%. Plus, they talk about how this strategy can benefit self-published authors.
Feeling overwhelmed by the amount of writing and marketing you have to do as an author? Learn how to use a project-based approach to your business and get things done on a daily basis.
Still struggling with self-publishing? Learn how the Authority Pub Academy can help you take your author business to the next level.
You can form powerful alliances through networking and building relationships with people in your niche. In today's episode, Steve and Barrie go over their experiences with creating friendships and partnerships with the people in their industry.
Have your book sales plummeted? Listen to Barrie and Steve talk about the strategies they've used to bring your old books back to life.
Recently, we polled a group of authors interested in building a lasting self-publishing business about their top challenges. In this episode, we go over each of the nine obstacles and reveal the strategies for overcoming them.
Paid books ads can help you generate a wave of new readers and increase your revenue. But it's easy to lose your money with most of these services. In this episode, Steve goes over his strategy of he'll test these paid ad sites in 2016.
Self-publishing isn't a one-size-fits-all strategy. You can make money from just books or you can generate a variety of revenue through your platform. In this episode, Steve explores the two types of business models.
Plagarism, buying reviews and outsourcing junky books. These are many unethical strategies that some authors choose to follow. In this episode, we talk about the ethics of self-publishing and how to play the long game.
Building a list of book readers is an important part of being an author. In this episode, we go over the benefits of email marketing and what tools you'll need to get started with a list building.
What's secret to self-publishing success? It's knowing what actually works and focusing your efforts on these important activities. That's the essence of the 80/20 rule. In this episode, we explore 80/20 marketing and how to apply it to self-publishing.
It's easy for writers to feel unmotivated or doubt their ability to succeed as an author. In this episode, we cover a variety of limiting beliefs and a few strategies you can use to overcome these limiting beliefs.
Bonus blog post on how to successfully promote a brand new book: http://authority.pub/launch
Want more readers and sales? One way to do this is to take your existing content and reuse it on other platforms. This episode covers topics like content upgrades, SEO, Slideshare, Social media and how to take your existing content and incorporate it into your next book.
Don't want to rely on just Amazon? Looking to grow your book-based business? In this episode, we go over strategies to make money outside of Amazon. Including: blogging, affiliate marketing, online courses, Udemy, podcasting, coaching and freelancing.
Amazon has numerous features with their publishing platform. In this episode we cover them all: KDP Select, Kindle Unlimited, Kindle Edition Normalized Pages Read, Author Central, the Associates affiliate program and much, much more.
Paid ads can increase can increase your book sales. And the biggest ad site around is BookBub. The problem is they only accept 5 to 10 percent of submissions. In this episode, we talk about the different strategies we've used to land a BookBub deal.
Confused about how much you need to invest in your self-publishing business? In this episode, we break down the costs of running an author business. Specifically, we break down what you need to invest based on three different levels, each representing where you are in your authorpreneur journey.
Struggling with your writing? Want to crush your word counts with NaNoWriMo? In this episode, we explore a series of strategies to help you write on a daily basis and make sure you stay consistent with developing your writing skills.
There are many ways to make money as an author. In this episode, we explore the books-only revenue model which includes Kindle books, audiobooks, selling direct, affiliate marketing and publishing on book platforms like Kobo, iBooks, Nook and Draft2Digital.
Welcome to the Authority Self-Publishing show with Steve Scott, Barrie Davenport, and Ron Clandenin. This episode goes over the goals for this podcast, how we can help authorpreneurs and what happened to Steve's old show--Self Publishing Questions.