Marketing Nutz: Recent Episodes

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Marketing Nutz

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The Pacific Institute (“TPI”), a global training and consultancy firm with over five decades of expertise delivering solutions that help companies drive maximum performance for individuals, teams, and organizations, announced today the expansion of its executive leadership team with the naming of Mark Panciera as Chief Executive Officer and Pam Moore as Chief Marketing Officer. With Mark and Pam’s appointments, the company is poised to continue its hyper-growth as one of the industry's most comprehensive providers of human performance solutions for the SMB to Fortune 100 market. Related Stories* 5 Pillars to Develop a Personal Brand that Ignites Authority and Influence * How to Engage on LinkedIn Like a Pro – 15 Proven Strategies that Work * Top 10 LinkedIn Power Tips to Ignite Your Brand and Lead Generation [podcast]

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Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram.Click the icon below to listen. Related Stories* 10 Bad Habits Digital and Content Marketers Must Leave Behind [podcast] * What is a Buyer Persona and Why It is Important For Your Marketing [free template] * Welcome to the Participation Age: Is Your Digital Brand Ready to Engage?

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Learn the exact steps to get your digital marketing, content marketing and social media marketing budget approved and boss on board with your plan.Click the icon below to listen. Related Stories* 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast] * Exact Steps to Master Social Media Content and Client Collaboration – The 2021 Guide * 5 Pillars to Develop a Personal Brand that Ignites Authority and Influence

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Showing social media content to stakeholders isn’t only about sending an email. The way you showcase that work will inevitably impact the feedback it receives. Its relevance, its speed, its positivity. So, here are a few tips that will help you choose the right environment to showcase your work to approvers. Related Stories* Organize Your Content Marketing Assets in 3 Easy Steps [podcast + free worksheets] * 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast] * 10 Bad Habits Digital and Content Marketers Must Leave Behind [podcast]

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Personal branding for business requires proper research, planning, development and execution. There are 5 Core Pillars to Build a Personal Brand of Authority and Influence.Click the icon below to listen. Related Stories* How to Preserve Your Personal Brand and Relationships in a POLITICAL Minefield * The Pacific Institute Names CEO and CMO to Grow Into the Next 50 Years @PamMktgNut @ThePacificInst * 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast]

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If you want to improve the performance of ALL of your marketing, then you MUST know more about your target buyer than your competition does. Targeted Marketing is Human Science, Not Rocket ScienceClick the icon below to listen. Related Stories* How to Develop an Audience First Marketing Strategy for More Brand Awareness and Customers [podcast + worksheets] * What is a Buyer Persona and Why It is Important For Your Marketing [free template] * 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast]

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Audience marketing is an intentional alignment of your marketing messages, content and focus to the needs of your audience. An audience first marketing approach shifts the focus from YOU to THEM. This means you focus more on how you can SERVE your audience over how you can SELL to them.Click the icon below to listen. Related Stories* What is a Buyer Persona and Why It is Important For Your Marketing [free template] * 15 Easy Ways to Research Your Target Customer for FREE [podcast + worksheets] * 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast]

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Bigger marketing and business results come when we get comfortable being uncomfortable. We need to stop old habits that hold us back. We need to embrace new mindsets, thought patters and daily habits that move us forward to achieve our goals! Click the icon below to listen. Related Stories* 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast] * 15 Easy Ways to Research Your Target Customer for FREE [podcast + worksheets] * 20 Questions You Must Answer Before Creating a Content Strategy [podcast + free guide]

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When it comes to politics and personal branding, do the two go together? Or should you keep your mouth shut and keep politics off of your personal and business social timeline?Click the icon below to listen. Related Stories* 5 Pillars to Develop a Personal Brand that Ignites Authority and Influence * 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast] * 10 Bad Habits Digital and Content Marketers Must Leave Behind [podcast]

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The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. The best part is that LinkedIn is not as noisy or saturated with spam content and digital noise as some of the other social networks you may be getting tired of by now.Click the icon below to listen. Related Stories* Top 10 LinkedIn Power Tips to Ignite Your Brand and Lead Generation [podcast] * 5 Pillars to Develop a Personal Brand that Ignites Authority and Influence * 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan in 2021 [podcast]