Second in Command: The Chief Behind the Chief

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What does it take to go from astrophysics to running operations at one of the fastest-growing AI companies in the world?

In this Fan Favorite episode, Cameron Herold sits down with Victoria Weller, former Chief of Staff and now Lead of Operations at ElevenLabs, to revisit one of the show’s most fascinating conversations. Victoria’s path is rare: astrophysics, space medicine, quantum encryption, and Palantir, before landing at the AI voice company reshaping how the world listens.

She breaks down what a Chief of Staff really does at an early-stage startup, how she cleared SOC 2 compliance in seven weeks, and why ElevenLabs grew so fast. They also get into voice cloning, deepfake safeguards, and surprising use cases across hospitals, transit, and accessibility.

Whether you want a COO seat or you are building functions from nothing, Victoria’s story is a masterclass in figuring it out fast. Listen now.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

Timestamped Highlights[00:00:44] – The ElevenLabs mission, and why an EPUB can become an instant audiobook

[00:02:55] – Munich to Edinburgh to Berlin to New York: a career across four countries

[00:04:06] – What actually happens to an astronaut’s blood in zero gravity

[00:07:54] – Lasers, quantum encryption, and the pivot toward tech

[00:13:06] – Cameron asks the big ones: aliens, and are we living in a simulation?

[00:19:12] – What ElevenLabs is really building, explained simply

[00:20:50] – How context lets an AI voice sound genuinely sad or genuinely happy

[00:28:12] – The accessibility use cases the team never saw coming

[00:31:03] – Cloning a late loved one’s voice, and the compliance behind it

[00:33:16] – Stopping deepfake voice scams: watermarks and the AI Speech Classifier

[00:38:31] – What a Chief of Staff actually does, and why it feels like a SWAT team

[00:40:32] – Does a great Chief of Staff work themselves out of a job?

[00:47:07] – The advice Victoria would give her 21-year-old self

About the GuestVictoria Weller is the former Chief of Staff and now the Lead of Operations at ElevenLabs, the AI voice company behind lifelike text-to-speech and voice cloning, where she owns internal operations, compliance, and hiring. She cleared the company’s SOC 2 process in seven weeks. Before ElevenLabs she was a reliability engineer at Palantir Technologies in New York and London. Her background spans astrophysics at the University of Edinburgh, space-medicine research in Berlin, and a master’s in applied physics from Columbia University.

🔗 LinkedIn | Website

Resources & Mentions* Palantir * Columbia University * Max Planck Institute for Extraterrestrial Physics * OpenAI (ChatGPT) * Midjourney * There’s An AI For That * TED

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Claim your FREE copy: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it is your first listen or a revisit, there is timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

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What if the most important team you lead is not the one you actually run?

In this solo episode, Cameron Herold tells the story of coaching a 400-person company that had become the best place to work in its state, then watched politics spread through the leadership team like black mold. Silos, turf wars, and finger-pointing crept in right as the company scaled.

His fix starts with one shift: your leadership team is your first team, not the department you run. Cameron breaks down the exact systems he used at 1-800-GOT-JUNK to keep leaders aligned, from weekly shout-outs and a shared dashboard to a rallying cry, offsite quarters, and even a giant Monopoly board.

If your leaders are protecting their own turf instead of winning together, this one is for you. Listen now.

Sponsored by:Cadre AI – Helping business leaders identify the highest-impact opportunities for AI and implement strategies that drive greater efficiency, profitability, and revenue.

Learn more: https://cadreai.com

Timestamped Highlights* [01:04] - The leadership idea Cameron spent years figuring out before sharing it * [01:27] - The Florida company he grew 10x, then watched get infected * [01:56] - The black mold that spreads across even the best places to work * [02:34] - Why a wide receiver's most important team is not the offense * [02:59] - The first team rule every 1-800-GOT-JUNK leader lived by * [03:44] - The 15-second weekly habit that quietly kills silos * [05:05] - The rallying cry that pulls leaders out of their own turf * [05:55] - The death zone between 30 and 100 employees, and the trap inside it * [07:23] - Why your best quarterly planning never happens in the office * [08:07] - Why one simple dashboard beats sixty scattered metrics * [09:29] - The giant Monopoly board that turned projects into a team game * [11:30] - Flip your org chart upside down, and see who lands at the bottom

Mentioned Resources* 1-800-GOT-JUNK (the company Cameron helped build and scale) * BlueGrace Logistics (the Florida company in the coaching story) * YPO (Young Presidents' Organization)

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command, Unleash the Power of Your COO Book * Claim your FREE copy: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Cadre AI – Helping business leaders identify the highest-impact opportunities for AI and implement strategies that drive greater efficiency, profitability, and revenue.

Learn more: https://cadreai.com

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Ever wonder what happens when the COO who scaled a company to $100 million realizes he was the problem?

In this episode, Cameron sits down with Mike Wood, COO of Jarrett Companies, who joined a $2 million Nashville construction firm and helped grow it into seven companies doing over $100 million.

They get into the machinery behind that growth: meetings from 6 to 9 a.m., five days a week, a double check on everybody in the building, and profit sharing that turns leaders into owners. Then it goes deeper. Mike opens up about learning to read at 25, the misery that followed his biggest turnaround, and the million-dollar flood where taking full ownership changed his entire team.

If the noise in your head is louder than the problems on your desk, this conversation is your way out. Listen now.

Sponsored by:

STS Capital – A global M&A advisory firm helping entrepreneurs achieve maximum value when selling their business, with a focus on strategic buyers and life-changing exits.

Learn more: https://stscapital.com

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What if the smartest move you can make is to disrupt your own company before a competitor does?

In this episode, Lindsay Smith sits down with John Durocher, the self-described accidental COO of Calix. John never set out to run operations. He came up through consulting and customer success, never managed a supply chain or an IT org, and that is exactly why his CEO wanted him in the seat. His mandate: question everything.

John and Lindsay get into how to lead change when everyone is comfortable, build a leadership team that actually trusts each other, give feedback in the moment rather than at review season, and use AI to take drudgery off people rather than cut headcount. He also shares the directive that shaped his role: go build the company that would beat us.

For any second-in-command driving transformation without breaking their people, this is a playbook. Listen now.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

Timestamped Highlights [00:01:32] The accidental COO: how a late-night phone call rewrote John’s career * [00:08:46] Why the people who succeeded longest have the hardest time changing * [00:10:05] Disrupt yourself, or wait to be disrupted... the directive that built his role * [00:10:59] When your CEO used to work for you: inside an unusually honest relationship * [00:16:11] Why John never waits for a formal review to give hard feedback * [00:18:22] The courageous conversation with his boss that became a breakthrough * [00:21:03] The team reset that exposes how little colleagues really know each other * [00:27:26] Seeing the seams: the bird’s eye view nobody else in the company has * [00:29:28] “Staple yourself to the order form” and other ways to fix the customer experience * [00:33:46] Fast isn’t always good... what moving too quickly does to an organization * [00:36:08] Stop telling your boss why it won’t work. Do this instead. * [00:37:25] The COO’s job is to slow down the CEO, not slam on the brakes * [00:42:43] Does remote work actually work? John’s rebuttal to the water-cooler myth * [00:46:41]* What’s next for Calix: AI agents and the smart apartment

About the GuestJohn Durocher is the Chief Operations Officer at Calix, where he leads operations across the company, from customer success and commercial operations to supply chain and IT. He joined Calix in 2023 as Chief Customer Officer and stepped into the COO role about a year ago. Before Calix, John spent 17 years at Salesforce leading customer success, where he watched the company grow from $250M to $30B in revenue. He began his career in consulting, including time at Accenture and Arthur Andersen, and describes himself as an accidental COO who treats the job like one long consulting project.

🔗 LinkedIn | Website

Mentioned Resources* Salesforce * Accenture * Michael Weening - President and CEO of Calix

About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer who scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.

🔗 Connect with Lindsay on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

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What is a COO actually for, and why do so many CEOs never figure it out?

In this solo episode, Cameron Herold tackles a question most CEOs never answer clearly: What is the point of a COO? Working through Chapter 2 of his book Second in Command, he makes the case that there is no single template. The right COO is the one who fits the CEO.

Cameron breaks down the traits that set strong seconds-in-command apart. Inward versus outward-facing roles. Translating between departments without being the expert. Finding shortcuts and building systems, the worst employee on the worst day can still run. He shares hard-won lessons from his years as COO of 1-800-GOT-JUNK, including the blowup that spread bad energy through the company for a month.

Get the fit wrong, and you get a swamped firefighter. Get it right, and you get real leverage. Listen now.

Timestamped Highlights

[00:36] – Why there’s no single template for a great COO, only fit
[02:16] – Inward or outward facing: which COO does your CEO actually need
[04:52] – The role a COO almost always plays, even when nobody sees them
[06:05] – Why being a chameleon beats being the smartest expert in the room
[08:29] – Empowerment over rescue: the parenting rule that reframes the job
[10:36] – The department feud Cameron refereed without taking over the work
[11:29] – The burned-out Starbucks sign that exposes a leadership question
[13:07] – The currency bet that saved $100,000 a year for every penny
[14:13] – The Buffalo snowstorm test for whether a system truly works
[15:20] – Strategy or tactics: the Sun Tzu line every COO should sit with
[19:07] – The blowup that spread bad energy through the company for a month
[19:50] – Why the best COO might be 27, not 57

Mentioned Resources

Free PR by Cameron Herold and Adrian Salamunovic
The E-Myth by Michael Gerber
Good to Great by Jim Collins
The Art of War by Sun Tzu
Shopify (Harley Finkelstein, Tobias Lütke)
1-800-GOT-JUNK andO2E Brands (Erik Church)
Apple (Steve Jobs)
Tesla (Elon Musk)
Ben & Jerry’s (Ben Cohen and Jerry Greenfield)
Starbucks (Greg Johnson)
Dell (Michael Dell)
Meta (Facebook) (Sheryl Sandberg)

Important Links

Connect with Cameron: Website | LinkedIn
Claim your FREE copy: Second in Command: Unleash the Power of Your COO Book
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command, Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Good to Great: Why Some Companies Make the Leap and Others Don't

Free PR: How to Get Chased By The Press Without Hiring a PR Firm

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What if walking away from the CEO seat was the smartest career move you could make in AI right now?

Cameron Herold sits down with Alex Triplett, COO of you.com, the company quietly powering web search for AI agents behind brands like Salesforce, Anthropic, and Harvey. Alex turned down the chance to be a CEO to take the second-in-command seat at a fast-moving AI startup, and he explains exactly why.

They get into the operator work most leaders avoid: walking into a 135-person company, making a brutal focus call, and rebuilding the team around a single mission. Alex breaks down his first 90 days, the listening tour that validated his biggest decision, how he sells to enterprise without getting strung along, and the system that keeps him out of the minutiae.

Skip this one, and you risk what most new executives do: the right idea at the wrong time, and broken trust. Listen now for the unfiltered COO playbook on focus and timing.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Timestamped Highlights10:16 – “Google for AI agents,” explained: the invisible layer your favorite LLM cannot work without

13:18 – You might be using you.com right now without knowing it. Here is where it hides in the AI stack

15:08 – How to tell a real enterprise deal from a buyer who is just keeping you busy

19:56 – The COO superpower hiding in plain sight, and why it gets you a seat at the C-suite table

23:08 – Chief of staff or glorified executive assistant? The title too many companies get wrong

25:24 – Three companies, one founder: how Richard runs you.com while raising $650M for a frontier lab

33:34 – 135 people on day one: the focus call that cut the team to 110, then built it back stronger

38:01 – One mission, one North Star, and the moment focus “just exploded” the company

39:23 – The first 90 days that make or break a COO: the listening tour that validated everything

47:23 – Why this COO leaves messages unread on purpose, and what it taught him about good decisions

50:09 – The one-sentence piece of advice he would give his 22-year-old self

About the GuestAlex Triplett is the Chief Operating Officer of you.com, the leading web search API for AI agents, serving customers like Salesforce, Anthropic, and Harvey. An investor turned operator, Alex spent the first decade of his career in private equity before moving to the operating side. He served as Global Head of Corporate Development at ION Group, where he helped grow the business from $150 million to $3 billion in revenue, and later as CFO and COO of Appfire. He also chairs the board of the travel app Pangea and holds a degree from the McIntire School of Commerce at the University of Virginia.

🔗 LinkedIn | Website

Mentioned Resources* Pangea * Harvey * Salesforce (Agentforce) * Anthropic (Claude) * OpenAI * Google Gemini * Perplexity * xAI (Grok) * ServiceNow * Lovable * Replit * Genspark * AngelList * Shopify

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

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What if the most misunderstood role in business is also the one deciding whether your company scales?

In this solo episode, Cameron Herold, founder of the COO Alliance and author of Second in Command, tackles the question every growth-minded CEO eventually faces: what exactly is a COO? Drawing on Bennett and Miles’ research and his own years as second in command at 1-800-GOT-JUNK?, Cameron explains why no two COOs on the planet have the same job, and why the search for a great one starts with the CEO’s own strengths and gaps.

He walks through the seven types of COO: Executor, Change Agent, Mentor, Other Half, Partner, Heir Apparent, and MVP, with stories from Shopify, Oracle, Dell, and Facebook, plus the common roles a COO plays as adult in the room, integrator, and moderator.

Get this hire wrong, and the person meant to fix the chaos only adds to it. Listen now.

Timestamped Highlights* [00:00] – The question-asking habit that separates growing companies from stuck ones * [00:52] – Why most CMOs are interchangeable, but no two COOs share the same job * [01:40] – The only non-negotiable requirement for any COO * [02:31] – The research that uncovered the seven main categories of COO * [04:30] – When a change agent should come from outside the company * [05:34] – Why changing a company’s culture is like dealing with teenagers * [07:30] – The mentor move that shaped Facebook’s earliest years * [08:30] – The marriage test every CEO-COO pairing has to pass * [13:18] – The leadership meeting comment that earned Cameron the COO title * [18:57] – The homeowner and contractor rule for splitting the what from the how * [23:20] – Why the CEO, not the COO, should be the tiebreaker

Mentioned Resources* Riding Shotgun: The Role of the COO by Nate Bennett and Stephen A. Miles * Second in Command: The Misunderstood Role of the Chief Operating Officer by Nate Bennett and Stephen A. Miles (Harvard Business Review) * Double Double by Cameron Herold * High Growth Handbook by Elad Gil * Rocket Fuel by Gino Wickman and Mark C. Winters * Traction: Get a Grip on Your Business by Gino Wickman

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Claim your FREE copy: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10** before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

*Valid only for CEOs or COO/Second in Command based in the US or Canada at companies wih $2M + revenue.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Double Double: How to Double Your Revenue and Profit in 3 Years or Less

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What does it take to keep a brilliant, unpredictable founder from burning down the very thing he built?

In this episode, Cameron Herold sits down with Dr. Jeff McNairy, Chief Medical Officer and second in command at Rythmia, the only medically licensed ayahuasca facility in the world. Jeff gave up his psychology license to help build something the medical world said could not exist.

He and founder Jerry Powell turned a jungle dive into a 245-person operation that has guided roughly 23,000 guests through a seven-day program. Jeff gets into the two-year fight for a medical license, the indigenous partnership, and the daily work of bridging a medical team with a shamanic one.

Most of all, he explains the real job of a second-in-command to a wild founder: not running the strategy, but keeping the person steady enough to keep the company alive. Listen now.

Timestamped Highlights [00:07:09] – What Rythmia actually is, and why it calls itself the only one of its kind in the world. * [00:08:31] – How many guests have come through the doors, and what the week demands of you before you ever arrive. * [00:10:36] – The medical reason a single “healthy” supplement can turn dangerous with ayahuasca. * [00:12:42] – Where ayahuasca comes from, and the two plants that have to be combined to make it work. * [00:13:56] – The three moments in life your body floods with DMT all on its own. * [00:17:02] – How a rehab patient ended up becoming the founder of a company. * [00:19:14] – The flaw Jeff kept seeing in Western medicine that sent him looking for something else. * [00:21:10] – The addiction that nearly ended Jerry Powell before Rythmia ever existed. * [00:24:37] – The decision to build something safer and cleaner than what they first found. * [00:31:18] – The license Jeff knew he would have to surrender to go all in. * [00:33:44] – How he convinced a conservative government to allow this on the books. * [00:36:14] – The hunt for an indigenous lineage still living in the mountains. * [00:40:53] – The hardest balancing act in running Rythmia today. * [00:43:51] – Why the body absorbs stem cells differently after a week of ceremony. * [00:44:37] – The community Jeff and Jerry are building beyond the resort walls. * [00:47:37] – How to lead a visionary founder without choking the dragon. * [00:51:52]* – The advice Jeff would give his 21-year-old self.

About the GuestDr. Jeff McNairy is a doctorate-level psychologist (Psy.D., M.P.H.) and the Chief Medical Officer and second-in-command at Rythmia, the only medically licensed ayahuasca facility in the world, located in Guanacaste, Costa Rica. He spent decades in clinical care, from training at UCLA Medical Center to running a drug and alcohol rehab in Malibu, before co-building Rythmia with founder Jerry Powell. Jeff led the two-year effort to secure Rythmia’s medical license with the Costa Rican Ministry of Health and now oversees its medical team of doctors, nurses, and a paramedic alongside the center’s shamanic team, guiding the safety and clinical side of a program that has served guests from all over the world.

🔗Website | Company

Mentioned Resources* Rythmia Life Advancement Center – the medically licensed ayahuasca facility in Costa Rica * MAPS (Multidisciplinary Association for Psychedelic Studies), founded by Rick Doblin * Agape International Spiritual Center, founded by Michael Beckwith * Passages * UCLA Medical Center * Bulletproof, founded by Dave Asprey * Joe Rogan * Tim Ferriss

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance – The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

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What if the parts of building a $100 million company nobody posts about are the ones you most need to hear?

In this recast episode, Cameron Herold drops the highlight reel and tells the truth about scaling. The near-bankruptcy at $100 million. The $9 million fraud. The nervous breakdown on an elevator floor. The stuff entrepreneurs never post about until years later, if ever.

Cameron walks through the crises that actually shaped him, why cash is oxygen, why he stopped chasing balance, and how losing his identity to a logo nearly cost him his health, his marriage, and his closest friendships.

It is raw, funny, and uncomfortably honest, and it is the conversation most founders are too scared to have. Revisit it or hear it for the first time. Listen now.

Timestamped Highlights* [00:01:02] The crises Cameron lived through in 40 years of building companies, and why he never talks about them * [00:04:06] The pizza-and-beer night that flipped 12 employees from jealous to terrified * [00:05:32] How $5 million in cash drained to zero in nine weeks at 1-800-GOT-JUNK * [00:07:15] The bank meeting that exposed how little they understood their own business * [00:11:53] A $9 million fraud hidden inside a company everyone loved working for * [00:17:00] The elevator floor, the sobbing, and the breakdown nobody saw coming * [00:18:26] The doctor's test that put Cameron at a 90%-plus heart attack risk * [00:20:51] The podcast invite that turned into an elaborate account takeover * [00:27:24] The four words from an employee that changed how Cameron lived * [00:30:46] The 17-hour-day math behind the biggest lie Cameron told himself * [00:36:12] Why 60% and 57.6% are not the same thing, and what it quietly costs you * [00:39:42] The grapefruit at breakfast that signaled Cameron was about to be fired * [00:46:27] What a rich life actually looks like to Cameron now * [01:11:00] The vacation rule Cameron will fire an employee for ignoring

Mentioned Resources* Double Double by Cameron Herold * Vivid Vision by Cameron Herold * Who Not How by Dan Sullivan and Dr. Benjamin Hardy * The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy * WTF?! (Willing to Fail) by Brian Scudamore * The Entrepreneurs' Organization (EO) * Dan Pink's TED talk on the science of motivation

Important Links1. Connect with Cameron. Website and LinkedIn 2. Explore the COO Alliance - The World's Leading Community for Seconds in Command 3. Get Cameron's book: Second in Command, Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future

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What would you risk to build something that’s never been done, like beaming energy from orbit or launching football-field-sized data centers into space?

In this raw conversation, Cameron Herold sits down with Joe Yaffe, Chief Operating Officer and Chief Legal Officer of Cowboy Space Corporation. They dig into the grit, tension, and daily chaos of scaling a $2 billion startup that’s disrupting the commercial space sector. Joe shares his path from buttoned-down law firm partner to space industry executive, revealing the secret levers behind talent acquisition, relentless execution, and leadership in a market obsessed with moonshots.

Skip this episode and you may miss the playbook for outpacing ten times bigger rivals. Listen now for a rare, inside-out look at operational leadership under real pressure. This is not the usual founder hype.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

Timestamped Highlights00:47 – Why Cowboy Space Corporation had to kill its first name

04:51 – The phone call that forced a total company rebrand

08:44 – Turning sci-fi into reality with orbital energy grids

13:04 – Football-field-sized data centers…the inside story

18:27 – How a lawyer actually becomes a high-performing COO

20:59 – Why top-tier talent flocks to Cowboy despite fierce competition

27:58 – The unspoken rules for hiring (and keeping) world-class engineers

34:40 – The real cost of prioritizing in chaos as a second-in-command

49:17 – The advice Joe Yaffe would give his 21-year-old self

About the GuestJoe Yaffe is the COO & CLO of Cowboy Space Corporation, a $2B commercial space startup building orbital energy grids and advanced data centers. Previously, Joe spent 31 years as an M&A and founders’ counsel at top law firms, advising Silicon Valley’s elite. Now he’s translating legal precision into operational strategy at one of the West Coast’s boldest tech companies.

🔗 LinkedIn | Website

Mentioned Resources* Robinhood * Elon Musk * Jeff Bezos * SpaceX * Blue Origin * Rocket Lab * Stoke Space * Skadden Arps * Fenwick & West * Anthropic * OpenAI * Joe Polish / Genius Network * Don’t Make Me Think (book)

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

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Are you really wired to scale, or just bracing for endless chaos?

Cameron Herold, the relentless "Business Growth Guru," rips open the playbook on what actually drives proven, sustainable hypergrowth in today's world. With stories from building global brands like 1-800-GOT-JUNK and years in the trenches with top COOs, Cameron refuses to let leaders settle for mediocrity. He dives brutally deep into the operational and psychological traps choking your ambitions, then hands you a clear, actionable path out.

Miss this episode, and you risk falling behind a tidal wave of companies finally nailing what you keep saying is “impossible.” Listen now if you’re done with excuses and ready for the real, unfiltered edge on systems, talent, and culture. Nobody else is mapping the way out of the chaos like this.

Timestamped Highlights00:59 – The poll that instantly exposes entrepreneurial wiring

03:14 – The $100M leap: inside systems that really scale

09:04 – The Vivid Vision rewiring that most leaders get wrong

17:12 – Why your vision should repel, not just attract

22:01 – The underused firing muscle that speeds up growth

25:57 – The “A Player” myth that’s costing you millions

39:01 – Brutal truth: why you’re investing all your energy in the wrong people

51:01 – Delegation, coaching, AI… why you won’t survive unless you develop these now

Mentioned Resources* College Pro Painters * Boyd Autobody & Glass * EOS (Entrepreneurial Operating System) * “Good to Great” by Jim Collins * The Secret (movie) * Simon Sinek (Start With Why)

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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How do you actually scale without losing yourself or your team in the chaos?

In this conversation, Sivana Brewer sits down with Mara Castro, COO at Twentyeight Health and former Warby Parker trailblazer, to dissect what it takes to build, lead, and sustain high-performing teams in brutally demanding, mission-driven environments. Expect raw takes on leadership, the dangerous myth of “just do more,” and what it really means to earn trust as a COO.

If you’ve ever wondered why some leaders quietly burn out while others keep their team charging ahead, you cannot afford to miss this episode. Hear exclusive, battle-tested insights you won’t find in any COO playbook. Don’t settle for “what everyone does” and listen now before these lessons become your competitors’ next unfair advantage.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Timestamped Highlights00:22 – The unexpected journey from nonprofit roots to COO

02:37 – Why a career break fueled a powerhouse comeback

05:34 – The untold value of prior relationships for landing big roles

09:14 – Networking for introverts: How authentic connections really win

10:15 – The counterintuitive 90-day blueprint every new COO must follow

13:06 – The art of KPI clarity and not getting sucked into the weeds

17:50 – The hidden trap of too much complexity in health tech

33:23 – Why guiding, not micromanaging, unlocks leadership at scale

39:30 – The radical power of raising the white flag early

About the GuestMara Castro is the COO at Twentyeight Health, where she leads product, engineering, clinical operations, and pharmacy for a fast-scaling women’s telehealth platform. Previously, the first employee at Warby Parker, she helped build and scale one of the most celebrated brands in DTC history, before driving expansion at Evolve in hospitality tech. Her results-driven, human-focused approach makes her a standout leader in growth and transformation.

🔗 LinkedIn | Website

Mentioned Resources* Warby Parker * Evolve * Dale Carnegie – "How to Win Friends and Influence People" * Lean Six Sigma – DMAIC framework * Slack * Netflix

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

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What does it truly take to lead five powerhouse brands… and keep every single customer and franchisee loyal?

In this candid conversation, Ankin Laysha, COO of Wellbiz Brands, reveals what most COOs miss about operational scale, brand integrity, and building elite franchise teams that actually deliver.

If you think brand consistency is just a checklist and that operations is paperwork, think again. From the brutal realities of breaking into the executive suite as a female leader to the battle of standardization versus brand magic, Ankin cuts through the noise on what works now.

Tune in or miss the proven moves that keep 700+ franchises competitive. If you want to avoid getting left behind and hear the realities other execs won’t share, this episode is your advanced playbook. Listen today and don’t settle for surface-level leadership.

Timestamped Highlights00:58 – Why female leadership is finally taking over the executive suite

03:01 – The unexpected advantage of running five brands at once

06:23 – The overlooked tools behind flawless brand consistency

09:53 – Brutal truth: franchisee complaints vs. customer reality

13:59 – The hard lesson on platform thinking and brand magic

17:00 – The moment in-the-field leadership unlocked real innovation

20:36 – What working front desk taught her about operational blind spots

30:10 – How surprise and delight moments quietly crush the competition

40:08 – The fast-track strategy for building trust with frontline teams

53:04 – AI’s real role in service businesses (and where human connection wins)

About the GuestAnkin Laysha is the Chief Operating Officer of Wellbiz Brands, overseeing 700+ franchise locations across Drybar, Elements Massage, Amazing Lash Studio, Radiant Waxing, and Fitness Together. With a track record in multi-unit retail, franchise scale, and innovation, Ankin is recognized for operational rigor, brand growth, and building high-performance executive teams.

🔗 LinkedIn | Website

Mentioned Resources* Drybar * Elements Massage * Amazing Lash Studio * Radiant Waxing * Fitness Together * 24 Hour Fitness * McKinsey & Company

About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. This marks her first episode as official co-host of the podcast. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.

🔗 Connect with Lindsay on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever felt the raw pressure of holding a company’s fate and the founder’s trust in your hands?

Lindsay Smith drills into the no-filter reality of the “second in command” role, sitting down with Aaron Getty, President of Joe Taylor Restoration. This is not your average COO conversation.

Aaron Getty lifts the curtain on his wild ride from sales rep to running every part of a rapidly scaling restoration business. He exposes the brutally honest partnership between visionary founders and operators, the loneliness most COOs quietly endure, and why clear vision beats perfection every day. You’ll hear why most leadership “rules” are outdated, how to nurture real growth (not just bigger headcount), and what separates those who thrive from those who buckle under pressure.

Listen now, or risk missing the exact frameworks and mindsets that separate average executives from legends. This is an insider’s playbook you won’t hear anywhere else and the shifts revealed here will shape your next leadership move.

Timestamped Highlights00:00 – The vivid vision move that erased all guesswork overnight

03:06 – Thriving with a founder who never stops—how to lead without being the brakes

06:19 – The “loneliest seat” in the company and the hidden weights of the COO

08:51 – How Aaron built an unstoppable leadership team from scratch

12:47 – The slow, relentless sales approach that future-proofs your business

15:01 – When leaders outgrow their teams: What happens next

19:21 – The one training that finally unified frontline and executive growth

30:06 – The vivid vision launch party and what it did for company velocity

33:57 – Letting go: Why Aaron wants less decision-making power, not more

About the GuestAaron Getty is President of Joe Taylor Restoration, a powerhouse in Florida’s emergency mitigation industry. With over a decade earned in the trenches, he’s scaled the company from a seven-person shop to a 100+ member, seven-location force—setting a new standard for operational leadership in the high-stakes restoration sector.

🔗 LinkedIn | Website

Mentioned Resources* Traction by Gino Wickman * Scaling Up by Verne Harnish * Extreme Ownership by Jocko Willink * Good to Great by Jim Collins * 10x Is Easier Than 2x by Dan Sullivan

About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. This marks her first episode as official co-host of the podcast. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.

🔗 Connect with Lindsay on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

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What if your next big business breakthrough started with owning your own blind spots?

This Fan Favorite episode throws you in the trenches with Cameron Herold and SaaS Academy's former COO and current CEO Matt Verlachi, as they go far beyond surface-level business banter. From surviving firefighting chaos to building, selling, and now scaling SaaS Academy, Matt Verlachi exposes the real skills that make or break Second in Commands.

They unpack why customer obsession cures more growth headaches than any software, how to weaponize one-on-ones for radical team development, and what most COOs get dead wrong about CEO dynamics.

Miss this? You risk coasting on old habits while others engineer unfair advantages. Listen now for hard-won tactics you won’t find in any business course from the world’s largest SaaS coaching engine.

Timestamped Highlights* 00:45 – The firefighting mindset that built decisive business instincts * 05:56 – The overlooked power of “small unit” teams to unlock real growth * 09:44 – Are you a COO trapped in a CEO’s title? The unexpected identity test * 13:43 – Brutal truths about customer obsession and why most leaders fail here * 16:18 – The lesson no founder learns soon enough when selling their company * 18:22 – The surprising reason joining SaaS Academy changed his life * 21:31 – The founder’s hidden block: How self-worth destroys pricing * 27:31 – The counterintuitive leadership split that 10x’d their decision speed * 41:07 – How his “full-person” one-on-ones rip open performance breakthroughs

About the GuestMatt Verlaque was the former COO of SaaS Academy (now Precision), steering operational strategy for the largest coaching platform serving B2B SaaS entrepreneurs. With first-hand experience ranging from firefighting to founding and selling a SaaS startup, he delivers operating wisdom forged under real pressure. He is currently serving as the CEO at Precision, where they help growth-minded founders understand how their business actually works so they can scale with clarity, not chaos.

🔗 LinkedIn | Website

Mentioned Resources* Great CEO Within by Matt Mochary * Joe Polish / Genius Network * 1-800-GOT-JUNK * Dan Martell * Shopify (Tobias Lütke, Harley Finkelstein) * CrossFit * UP Launch

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

The Great CEO Within: The Tactical Guide to Company Building

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What happens when you try to build a global movement teaching people how to breathe in an industry exploding with competition?

Gary Torrens, co-founder and Second in Command at Soma Breath, sits down with Cameron Herold to reveal what most operators never say out loud. This conversation punches into operational realities: remote chaos, hiring struggles, visionary partner dynamics, and the brutal truth about what actually works when building a scalable certification business.

Breathwork is everywhere, but Soma Breath’s story is different. You’ll hear how they went from wild psilocybin-fueled vision quests in Thailand to leading thousands of facilitators and facing the tough tradeoffs of pricing, growth, and culture. If you want to understand the Second in Command power dynamic and see the inside of a company growing faster than most can handle, this episode is your shortcut.

Listen now or risk missing the real-world roadmap and the costly mistakes that separate scalable movements from also-rans. Only here: Gary’s unfiltered answers and their playbook for the next stage.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

Timestamped Highlights06:53 – The unexpected business model nobody saw coming

10:14 – Ancient breathing meets modern science: the strategy that sparked a movement

13:10 – Why they priced the membership low—and the hidden risks

17:16 – Remote chaos: problems they never saw coming with a global team

22:10 – The controversial move to focus on city-based expansion

24:19 – The real marketing mess they had to fix after explosive growth

27:08 – The truth behind their biggest revenue engine

34:07 – Gary’s brutal leadership lesson that changed everything

About the GuestGary Torrens is co-founder and COO of Soma Breath. He helped turn a visionary idea blending ancient breathwork, modern science, and music into a global certification platform with 4,000+ facilitators. With a background in physics, finance, and digital marketing, Gary is known for building systems that scale impact, not just revenue.

🔗 LinkedIn | Website

Mentioned Resources* Mindvalley * Zumba * CrossFit * EOS * Calm * Lovable * Jason Campbell * Chip Wilson (Lululemon) * Sam Skelly * Vishen Lakhiani (Mindvalley founder) * Ayahuasca, DMT, 5-MeO-DMT, Ketamine (psychedelics referenced) * The Renegade Pharmacist

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

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What if everything you know about starting and scaling a bank is wrong?

In this Fan Favorite episode, Cameron Herold uncovers the real story behind WIO Bank with former COO Jamal Al Awadhi, a leader fueling the UAE’s platform banking revolution. From Abu Dhabi’s government-driven vision to the ferocious war for top talent, Jamal lays out how to break tradition, lead through chaos, and unlock transformative team culture.

If you skip this episode, you’ll miss out on first-hand insights into word-of-mouth-driven growth, the secret sauce for hiring resilient operators, and the unfiltered truth about working with sovereign wealth funds. Listen now to tap hard-won lessons you won’t find anywhere else. Your next strategic leap could depend on it.

Timestamped Highlights* 01:13 – The immigrant mindset shaping global leadership grit * 06:04 – The real reason WIO Bank launched in the UAE—exposed * 09:09 – Unpacking painful problems traditional banking ignored * 14:00 – Did regulations crush or catalyze digital banking? * 15:42 – Competing with legacy players: a blunt take on building trust * 18:04 – Why word-of-mouth blew up WIO’s customer growth overnight * 26:57 – The resilience litmus test: how to hire for hypergrowth chaos * 37:02 – Inside the CEO-COO dynamic that keeps a rocketship on track * 43:36 – Game-changing leadership lessons that rewired Jamal’s style

About the GuestJamal Al Awadhi was the Chief Operating Officer of WIO Bank, Abu Dhabi’s breakout digital platform bank. With over a decade in marketing, strategy, and operations across industries, Jamal blends international perspective with deep regional expertise to drive game-changing innovation and hypergrowth at one of the UAE’s fastest-scaling financial disruptors. Currently, he is the CEO of Al Hilal Bank.

🔗 Website

Mentioned Resources* WIO Bank * ADQ Investment Bank * InterNations * Dynamite Circle * Henley Business School * 1-800-GOT-JUNK

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Are you secretly running on empty, wondering if burnout is targeting you next?

In this episode, Alen Voskanian, COO of Cedars-Sinai Medical Network and author, pulls back the curtain on the raw realities beneath operations leadership. From the constant grind of clinical environments to the personal toll of endless firefighting, Voskanian exposes why burnout hits high performers hardest and how ignoring your creative side can quietly sabotage your impact. This isn’t just about wellness platitudes. It’s a real-world look at chasing fulfillment, designing systems that beat chaos, and the unexpected arts that make leaders resilient.

If you’re a COO (or run with one), you can’t afford to miss these insights. The game has changed. Listen now or risk staying stuck in cycles that will bury both your team and your spirit. This is the side of leadership nobody else is showing you.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Timestamped Highlights00:25 – The real reason burnout is rampant among COOs and physicians

04:12 – The under-the-radar roles that secretly prepared him for operations

07:29 – Three unconventional ways to master leadership fast

12:18 – Why stand-up comedy became his secret tool for resilience

15:57 – The hidden danger in neglecting your creative life as a leader

19:53 – Brutal realities of burnout nobody is willing to admit

29:55 – How lean principles are quietly transforming healthcare operations

39:09 – What people on their deathbeds taught him about fulfillment and regret

About the GuestAlen Voskanian, MD, MBA, is the Vice President and COO of Cedars-Sinai Medical Network. A board-certified physician in Family Medicine and Hospice & Palliative Medicine, he’s also an author and sought-after keynote speaker. Alen is known for transforming healthcare to improve access and quality. He holds degrees from UC Berkeley, UC Irvine, and an MBA from Indiana University. He’s a former innovation advisor for CMS, a Cunniff-Dixon/Hastings Center Physician Award winner, and a Health Innovators Fellow with the Aspen Global Leadership Network.

🔗 LinkedIn | Website

Mentioned Resources* “Reclaiming the Joy of Medicine” by Alen Voskanian * Indiana University School of Medicine – Physician MBA track * Ryan Holiday, “The Daily Dad” * Lean, Six Sigma, and performance improvement frameworks * LinkedIn (as a platform for learning and connection) * Coursera (for free courses) * Clean Six Sigma concepts from Toyota production

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

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What do you risk when you run a mission-driven campaign that breaks every rule in politics? Amaryllis Kennedy isn’t just directing the KENNEDY24 presidential campaign. She’s rewriting the playbook on grassroots leadership, digital disruption, and brutal operational honesty.

In this Fan Favorite unfiltered episode, Cameron Herold dives deep with Amaryllis on the real strategies behind building a nimble, values-first organization in the most polarized landscape imaginable. She reveals the raw tension of building trust, keeping chaos at bay, and rescuing authenticity from a world addicted to power and performance. Hard-won lessons from Silicon Valley and the CIA collide with everyday realities of parenting, digital activism, and fighting the system from the inside.

If you miss this conversation, you miss the forbidden playbook on what leadership really looks like when the stakes are generational. Listen now for a front-row seat on strategy you won’t get anywhere else and discover why the real power lies in what you’re willing to disrupt.

Timestamped Highlights* 00:44 – The counterintuitive campaign strategy that energizes a disillusioned public * 05:17 – Why young people are secretly shaping America’s future * 08:05 – How breaking political storytelling rules actually breaks through * 13:04 – The brutal inside story behind government overreach * 19:47 – A behind-the-scenes look into a campaign where careers are truly on the line * 24:00 – The ballot access chaos that forces real innovation * 30:31 – Why authenticity beats perfection in a runaway grassroots movement * 35:32 – Democratizing campaign fundraising with bold gamified tactics * 47:44 – The sacred job of protecting your leader so they can really listen * 59:35 – The surprising benefit of Sabbath-style strategy in hypergrowth

About the GuestAmaryllis Fox Kennedy is a former CIA intelligence officer, author, and advocate focused on diplomacy, conflict resolution, and public policy. She is the bestselling author of Life Undercover: Coming of Age in the CIA and host of Netflix’s The Business of Drugs. She also served as a senior advisor and campaign surrogate during Robert F. Kennedy Jr.’s 2024 presidential campaign. She currently serves as Deputy Director of National Intelligence for Policy and Capabilities.

🔗 Website

Mentioned Resources* KENNEDY24 campaign * Netflix – The Business of Drugs * Apple – TV series based on Amaryllis's memoir * Bobby Kennedy Jr. * Conde Nast * Hearst * Genius Network * Burning Man * Twitter (as previous tech experience) * Georgetown University * Oxford University * Brown University (used as a reference for war statistics)

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What does it really take to sit in the second seat and do it with drive, grace, and guts?

In this episode, Lindsay uncovers the journey and mindset of Stanton Hill, the Chief Financial and Operating Officer for the National Society of Black Engineers. From his unexpected path into leadership to the high-stakes pivots required during a crisis, Stanton Hill reveals the nuts and bolts (and the emotional work) of steering a student-governed organization with 25,000+ members.

If you’re wrestling with hybrid teams, retention headaches, or scaling real culture, this is your masterclass. Avoid missing real-world tactics on delegation, resilience, and helping people thrive even when the world flips upside down. Listen now for the brutal, refreshing clarity on what it takes to lead from the number two seat while building a legacy that outlasts your title.

Timestamped Highlights00:40 – The real reason student governance keeps NSBE thriving

02:22 – The moment a father invests for life in his son’s future

06:04 – How a COO earns trust and evolves during big leadership shifts

10:06 – Brutal revenue risks when in-person events collapse overnight

13:02 – The hidden reality behind hybrid events few executives know

16:12 – Career fair hacks that build total confidence in seconds

17:20 – The overlooked muscle every COO needs: leading with empathy

29:07 – The ruthless approach to blocking out overwhelm, not just emails

40:12 – How personal adversity can forge leaders who never flinch

About the GuestStanton Hill brings two decades of experience in financial strategy and nonprofit operations. Prior to joining NSBE, he held several roles at the United Negro College Fund (UNCF), where he managed multimillion-dollar operating budgets, streamlined financial processes, and led grant management initiatives totaling over $30 million. He began his career with a focus on business analytics and process optimization and has since advanced through NSBE's leadership ranks: from Director of Finance and Accounting to Chief Financial Officer, and now Chief Financial & Operating Officer. Stanton Hill earned his Bachelor of Arts in Business Administration from Morehouse College and a Master of Business Administration with a concentration in Innovation, Entrepreneurship, and High Technology from Northeastern University. He resides in Georgia with his wife Adrienne and their sons Davis and Carter.

🔗 LinkedIn | Website

Mentioned Resources* United Negro College Fund (UNCF) * Six Sigma * Project Management Professional (PMP)

About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer who scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.

🔗 Connect with Lindsay on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

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What if cutting half your team could be the secret to explosive growth?

In this Fan Favorite episode,Cameron Herold sits down with Benjamin Surman, COO of Somewhere (formerly Support Shepherd), a company that rocketed from $1M to $25M and is still hungry for more. The conversation tackles the real-world, often-unspoken operational questions: When do you fire instead of hire? Where’s the hidden margin in automation? Why are so many leaders clinging to headcount when systems could do the job faster, cheaper, and with less chaos?

If you’re addicted to the idea that bigger is always better, this episode will shake your assumptions. Miss it and risk drowning in legacy thinking while your competitors eat your lunch. Listen now for the strategic edge you won’t hear anywhere else.

Timestamped Highlights* 00:48 – The real reason behind a bold global rebrand * 02:29 – How one contractor quietly took the reins as COO * 08:54 – Why bootstrapping (not VC money) set the right culture * 11:00 – The micro-influencer lever that brings 4,000 referral partners * 13:25 – What no one tells you about hiring in Latin America * 17:41 – The $3M decision: Slashing 120 employees with zero regrets * 20:13 – Behind the curtain of an automated sales pipeline * 25:37 – The COO playbook for uncovering invisible inefficiencies

About the GuestBenjamin Surman is the Chief Operating Officer of Somewhere, a hyper-growth headhunting agency revolutionizing global talent acquisition. With a relentless focus on automation and operational excellence, Benjamin Surman has scaled the business from $1M to over $25M in just three years.

🔗 LinkedIn | Website

Mentioned Resources* My First Million Podcast * Sean Puri, Sam Parr, Nick Huber * HubSpot * Recruit CRM * Michael Gerber – The E Myth Revisited

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

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What happens when a regulated fintech meets the wild swings of crypto and then gets acquired by a Web3 giant?

In this no-fluff conversation, Cameron Herold sits face-to-face with Sung Choi, COO of CoinMe, just months after their high-stakes Polygon Labs acquisition. They get blunt about what it really takes to survive in crypto, how to lead through M&A chaos without losing your best people, and why AI is rapidly rewriting the rules of operational excellence.

If you want to hear war stories and hard-earned lessons from the frontlines of scaling a volatile, regulated business, this is your episode. Don’t risk missing the sharpest insights on leadership, remote culture, and how to stay relevant through uncertainty. Listen now for playbook-level takeaways you won’t get anywhere else.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

Timestamped Highlights00:06 – The brutal reality of CoinMe’s early hardware dreams

11:10 – Why powering partners crushed owning infrastructure

13:04 – “M&A is like polyamorous dating” and what nobody tells you

17:14 – The tension of disclosure and keeping employees sane

22:25 – A surprising pivot: from bitcoin hype to stablecoin utility

26:29 – The regrets and rewards of abandoning office life

30:26 – How “work from anywhere” delivers hidden productivity

34:01 – Why AI is now their secret operating system

44:23 – The one leadership skill every modern COO must master

About the GuestSung Choi is the Chief Operating Officer at CoinMe, a leading regulated platform for stablecoin and crypto payments. With full-stack experience in scaling teams and driving innovation, he steered CoinMe through its pivotal acquisition by Polygon Labs. Sung Choi is recognized for blending real-world grit with bleeding-edge tech in fintech.

🔗 LinkedIn | Website

Mentioned Resources* Polygon Labs * Coinstar * Pantera Capital * Digital Currency Group (DCG) * Gemini (AI tool) * Claude (AI tool) * ChatGPT * iTex (formerly ubarter.com) * Goldman Sachs * OKRs framework

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

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What if the best leaders are the least visible?

In this episode, José Mejia pulls back the curtain on how a Venezuelan teen with just $120 became a transformational COO, unpacking what it really means to be the “Merlin” behind the CEO. This intimate conversation unlocks how true leaders create common ground, give permission to execute, and wield vulnerability as a superpower, especially in high-stakes, purpose-driven companies like Rapid SOS.

If you think AI will automate your edge, think again. José Mejia shows why the human element, experiences, handwritten notes, and emotional role modeling, drive outcomes tech never will. Miss this episode, and you keep searching for culture and leadership hacks, while the real magic quietly passes you by. Push play now for insights you won’t find anywhere else.

This episode is sponsored by our Silver Sponsor, STS Capital Partners: Your expert guides on the journey to an Extraordinary Exit™.

To learn more about STS Capital Partners and how they achieve maximum value by Selling to Strategics™, complete the inquiry form here: https://stscapital.com/coo-alliance/

Timestamped Highlights00:33 – The unlikely airport arrival that rewired Jose’s confidence for life

06:24 – The “self-directed team” principle that built a 40-year inner circle

09:16 – Why leaders must channel Merlin, not the King, to win with teams

11:18 – The brutal difference purpose makes when lives are on the line

13:23 – What true CEO-COO alignment REALLY looks like behind closed doors

16:44 – Underground, Battleground, Common Ground: The language that kills or creates culture

20:12 – How AI quietly transforms operator decisions in real emergencies

31:05 – The unspoken burden of leading a company where mistakes can cost lives

About the GuestJosé Mejia isthe President and COO of Rapid SOS, leading a team of 500+ to save lives at scale. With a career spanning IBM, Lucent, and high-growth startups, Jose has built self-directed teams and organizational cultures admired worldwide. His “Merlin” approach to leadership is redefining how rapid-growth companies scale with heart.

🔗 LinkedIn | Website

Mentioned Resources* IBM * Duke University * Lucent and Bell Labs * Andy Grove (former CEO of Intel; High Output Management book) * Soul on Fire (book and movie) * Magic Cabaret, Chicago * Slack * Google Docs

About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer who scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.

🔗 Connect with Lindsay on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

This episode is sponsored by our Silver Sponsor, STS Capital Partners: Your expert guides on the journey to an Extraordinary Exit™.

To learn more about STS Capital Partners and how they achieve maximum value by Selling to Strategics™, complete the inquiry form here: https://stscapital.com/coo-alliance/

High Output Management by Andrew S. Grove (1983-09-27)

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Ever felt that urge to take total control, only to realize it throttled your team’s growth and your own sanity?

Claudine Ripert, COO and co-founder of Critical Control, and COO Alliance member, joins this fierce, truth-telling conversation about leading a fast-scaling restoration business through chaos, disaster, and family dynamics.

You’ll hear what it really takes to balance everyday emergencies with unplanned catastrophe, all while steering a company with your own son as CEO. Expect real talk on delegation, brutal lessons learned, what women face in construction, and the psychological traps that kill momentum.

Miss this episode, and you risk driving your business into burnout, not breakthrough. Listen now for raw, exclusive wisdom you won’t find in glossy leadership books—only from those who have lived it and bled for it.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Timestamped Highlights06:12 – The real chaos of disaster recovery nobody tells you

10:05 – Why chasing growth can sabotage your core business overnight

14:05 – The unexpected curse of working with family

17:00 – The radical communication exercise that finally changed everything

22:29 – Brutal truths about enabling and hiring for potential

27:15 – The moment Claudine Ripert stopped being a control freak

30:06 – The shift from “majoring in the minors” to critical thinking

41:46 – Why the right broker referral beats insurance programs every time

About the GuestClaudine Ripert is the COO and cofounder of Critical Control Restoration, and COO Alliance member, leading regional disaster recovery operations in California with a national footprint during major catastrophes. Known for scaling her family business through intense market disruption and emotional upheaval, she blends operational rigor with human vulnerability that few in her industry will discuss.

🔗 LinkedIn | Website

Mentioned Resources* Who by Geoff Smart * CAFE (Canadian Association of Family Enterprise) * Maslow’s Hierarchy of Needs * College Pro Painters * 1-800-GOT-JUNK * Gerber Auto Collision/Boyd Auto Body

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

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What happens when you set out to break every rule in one of America’s most traditional sports, and people flock to watch?

In this Fan Favorite episode, Jared Orton, President of the Savannah Bananas, unpacks how a no-name baseball team triggered a movement by making fun non-negotiable and burning down industry norms. Discover how relentless experiments, cultural friction, player resistance, and pandemic chaos forced Jared Orton and his team to make brutal business choices, all while scaling from selling a few tickets to filling stadiums across America.

Miss this episode, and you risk clinging to safe growth strategies while your competitors reinvent, electrify their culture, and claim your customers. Listen now. Get the raw, strategic truth behind explosive growth and team alignment that most leaders never hear about.

Timestamped Highlights* 00:00 – Why telling fans “You can’t buy a ticket” made them desperate to get in * 03:34 – The culture playbook that turned baseball on its head * 07:59 – The brutal truth: fun was their only real competitive edge * 12:03 – The $15 all-you-can-eat gamble that shocked their market * 15:39 – How they engineer relentless fun without losing operational discipline * 20:44 – Why letting the wrong players walk is a proven culture win * 25:00 – The pandemic forced a do-or-die vision shift overnight * 34:00 – Their biggest tactical mistake and how it nearly cost everything

About the GuestJared Orton is the President of the Savannah Bananas, an electrifying baseball brand known for redefining the fan experience and selling out stadiums nationwide. With a proven track record in entertainment-driven growth, Jared Orton has transformed the Savannah Bananas from a struggling local team into a national phenomenon.

🔗 LinkedIn | Website

Mentioned Resources* Vision Driven Leader by Michael Hyatt * Mastermind Talks (MMT) * Jim Collins – Good to Great, the “Hedgehog Concept” * Stephen Covey – 7 Habits of Highly Effective People * Banana Ball rules * Walt Disney World * Pixar (Toy Story creative strategy)

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

The Vision Driven Leader: 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business

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What happens when you’re the glue holding a global mission together, but the glue starts to crack?

In this electric conversation, Sivana Brewer digs into the trenches with Skye Blanks, COO of the International Council for Small Business, an entrepreneur, and a relentless global operator. They expose the raw truth behind cross-border team dynamics, the weight of relentless travel, and the personal toll of constant responsibility. This episode tears open the unfiltered reality of getting things done, teaching accountability, and building operational systems when the stakes and time zones are always changing.

Listen now or risk missing the proven tactics and hard-won lessons that separate thriving leaders from burned-out managers. If you’re ready to weaponize transparency, claim your seat at the table, and cut through nonprofit noise, this conversation is for you.

Timestamped Highlights00:31 – The “born operator” mindset that shaped a global COO

02:36 – The hidden power of loyalty and facing down risks bigger than Deloitte

05:35 – How do you keep policymakers, professors, and entrepreneurs moving together?

10:34 – The stop-doing list: Skye’s ruthless system for switching hats daily

15:06 – The radical transparency tactic that keeps remote teams accountable

18:16 – What’s really at stake when culture fails, and no one steps up

23:58 – Skye’s blueprint for replicable, world-class events—anywhere

29:23 – Why firing people and failed partnerships still sting at the top

34:18 – The “humane entrepreneurship” concept that rewrites how leaders show up

About the GuestSkye Blanks is the Chief Operating Officer of the International Council for Small Business (ICSB), where he works closely with executive leadership to scale operations and support small and medium-sized enterprises globally. He is also the founder of Premo Cannabis and serves in advisory and board-level roles, bringing a hands-on operator’s perspective shaped by building and leading organizations. His work centers on execution, governance, and being an effective second-in-command.🔗 LinkedIn | Website

Mentioned Resources* Taylor & Francis * UN MSME Day * Journal of Small Business Management * Notion * Moneyball (film) * Dr. Ki-Chan Kim – “Humane Entrepreneurship”

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

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What would your workplace look like if every single leave of absence became a chance to build legendary loyalty and turbocharge retention?

Sivana Brewer sits down with Taylor McLemore, COO at Tilt, for a conversation that slices through HR noise and exposes the uncomfortable truth: most companies fumble leave policies and lose their best people as a result. This episode unpacks the hidden costs (and wild upsides) of leave done right.

From the real-world pain operators feel managing compliance chaos, to how AI is shaking the industry, and the “roles, responsibilities, expectations” framework that creates lasting clarity, this is actionable COO gold.

Miss this, and you risk bleeding talent, tanking culture, and getting steamrolled by change. Listen now for raw lessons, war stories, and tested tactics you won’t hear anywhere else.

Timestamped Highlights00:40 – The brutal truth about why leave management is your hidden loyalty driver

02:07 – The jaw-dropping time and complexity HR teams actually face

08:20 – A career-changing moment: what empathetic leave really looks like

13:16 – The overlooked ROI of doing leave brilliantly

14:23 – Why Tilt planted the flag as the AI leader (and what that really means)

16:43 – The four principles that keep AI both fast and safe inside HR

22:40 – The surprisingly simple doc that ends CEO-COO confusion

29:15 – The unexpected power of letting people define “winning” in their own role

About the GuestTaylor McLemore is the COO of Tilt, revolutionizing employee leave with empathy and technology. Taylor is the founder of the Human Potential Summit. Previously, he was an EIR at Stand Together. Taylor is a venture builder, scale operator, community connector, and investor. Taylor served on the Colorado Banking Board and the Board of Trustees for Colorado PERA. Previously, he launched and built the Techstars Workforce Development Accelerator as a Managing Director at Techstars. Taylor was the Co-Chair of the DAV National Veterans Entrepreneurship Council. He previously served as an advisor to SHRM Labs and sits on a number of startup boards. Previously, he was Managing Director of Able, a venture and product studio. While at Able, he was a co-founder and investment lead for Codeable, a coding school in Latin America. Taylor was the founder and a board director for Patriot Boot Camp, a nonprofit that supports military veteran and military spouse entrepreneurs. Patriot Boot Camp was acquired by DAV in 2021.

🔗 LinkedIn | Website

Mentioned Resources* Techstars * Rippling * Paycor * Paylocity * Workday * Ray Dalio – Weighted Believability * SOC 2 Compliance * Short-Term Disability (US HR context)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored bySTS Capital – A global M&A advisory firm helping entrepreneurs achieve maximum value when selling their business, with a focus on strategic buyers and life-changing exits.

Learn more:https://stscapital.com

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Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all?

In this episode, Selina Meere, COO of Trevanna Tracks, pulls back the curtain on the invisible system behind the music you feel in films, ads, and media. From navigating complex rights and scaling music operations for global brands to leading without a playbook, this conversation dives deep into what it really takes to operate at the intersection of creativity, technology, and leadership.

They explore the realities of being a COO, managing elite teams, making high-stakes decisions, and building trust in environments where there are no clear answers.

If you want to understand how world-class operators think, lead, and execute under pressure, don’t wait. The cost of staying reactive instead of strategic is too high. Hit play now for insights you won’t hear anywhere else.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

Timestamped Highlights[00:00] – The hidden force behind why certain songs instantly trigger emotion in movies and ads

[02:14] – Why music licensing became exponentially more complex, and what most people don’t realize

[04:21] – The “Excel breaking point” that led to building a completely new category in media

[06:37] – From book publishing to COO, the unexpected career pivot that changed everything

[11:00] – The moment she had to learn DevOps, Agile, and engineering… from scratch

[13:40] – The leadership mistake most companies make during major internal transformations

[17:11] – How top teams actually prioritize when every client thinks their request is urgent

[19:01] – The hardest part of being a COO, and why there’s no such thing as a playbook

[28:12] – The real way to build confidence when making big, high-risk decisions

[31:54] – Why asking questions can quietly destroy trust, and how to fix it

About the GuestSelina Meere is the COO of Trevanna Tracks, a pioneering music rights and workflow platform serving some of the largest media and entertainment companies in the world. With a background in publishing and PR, she has built a career partnering closely with founders to scale businesses, optimize operations, and drive growth across industries. Known for her adaptability and strategic thinking, Selina specializes in leading high-performance teams in complex, fast-evolving environments.

🔗 LinkedIn | Website

Mentioned Resources* Chief (Women’s Executive Network) * Random House * Warner (client reference) * Apple (client reference) * Leila Hormozi * Alex Hormozi

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

This episode is brought to you by our Silver Sponsor, Next Level Growth.

They help COOs and leadership teams build Elite Organizations through a proven, customizable framework built around the Five Obsessions of Elite Organizations.

If you and your leadership team are ready to operate at the next level, take the Elite Organizations Assessment and receive a free 20-page customized report based on your answers, plus a complimentary one-hour coaching session with a Next Level Growth Partner and Business Guide to begin implementing tools that will help you build an even more elite business.

Complete the assessment here to get started - nextlevelgrowth.com/cooassessment

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Ever worried you’re missing your shot at breakthrough growth because your leadership team is stuck in old patterns?

This episode is a raw look inside the mind of Sheldon Cummings, former Chief Operating Officer at Mailchimp and current President and General Manager at Smarsh, who’s steered brands across continents and navigated acquisition into one of the world’s most powerful tech companies. Cameron Herold digs deep into resilience, ruthless prioritization, and the magic of connecting culture to results, all delivered with a straight-shooter’s clarity. If you’re tired of shallow “success stories” and want the playbook for leading teams through uncertain times, this is your urgent reality check.

Don’t wait for your competitors to outpace you. Listen now! The invisible skills (and mistakes) revealed here will save you from costly setbacks, wasted energy, and slow, silent failure. These exclusive insights aren’t recycled elsewhere. Your team (and your sanity) can’t afford to miss this.

Timestamped Highlights* [00:00] – The one moment that reset Sheldon Cummings’s entire career path… and how he engineered opportunity from chaos * 06:42 – How a bold toolkit-first mindset kept propelling him up—across continents, industries, and uncertain times * 11:07 – “Can you run a business you don’t ‘make’?” The surprising truth from global CPG frontlines * 17:05 – The #1 underdog advantage in modern marketing—why Mailchimp doubled down on it during COVID * 18:36 – What nobody tells you about integrating remote teams after a billion-dollar acquisition * 22:58 – Ruthless prioritization in product roadmap: When discipline trumps ideas (and keeps customers loyal) * 24:41 – Find the real numbers that matter: How top execs slice through data noise (and ignore 9,000 distractions) * 35:40 – How to unfreeze middle management and create instant buy-in during relentless change

About the GuestSheldon Cummings is the former Chief Operating Officer for Mailchimp. Before stepping into his leadership role at Mailchimp, he had a dual role as a VP Intuit Sales in addition to serving as Intuit’s Chief Diversity, Equity, and Inclusion Officer (CDEIO). Since joining Intuit in 2017, Sheldon has led a number of leadership positions across Intuit’s Sales, Marketing, Global Partnerships, and Global Operations teams. Prior to Intuit Sheldon has had a number of roles across industries and countries, including leading a European business for 6 years headquartered in Zurich, Switzerland. Sheldon, a native of New York City, graduated with a BA from Wesleyan University, and received his MBA from Northwestern University’s Kellogg School of Management with concentrations in Finance, Marketing, and Strategy. He is currently the President and General Manager of Smarsh.

🔗 LinkedIn

Mentioned Resources* Mailchimp * Intuit * QuickBooks * TurboTax * Kellogg School of Management (Northwestern) * Wesleyan University * McMaster-Carr * Kimberly-Clark * Kraft Foods * Mondelez * Huggies (Kimberly-Clark brand) * ZVV transit app (Zurich) * Design for Delight (Intuit framework) * Clayton State Technology Program (Mailchimp/Intuit community initiative)

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What if the biggest thing holding your company back… is how you’re thinking about what’s possible?

In this episode, David J. Lee, Global CFO and COO of WEBTOON, breaks down a radically different way to approach growth, leadership, and innovation. From scaling a global storytelling platform with 155 million users to partnering with visionary founders, David shares how elite operators think beyond “high probability outcomes” and instead build toward what must be true to achieve breakthrough success.

This conversation dives into the realities of being a COO at scale, navigating public company pressure, leading global teams, and building trust with mission-driven founders.

If you’re tired of incremental thinking and want to unlock bold, category-defining growth, don’t wait. The longer you operate within “safe” assumptions, the more opportunity you lose. Hit play now for a rare, high-level perspective most leaders never access.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Timestamped Highlights[00:00] – The mental trap that keeps leaders stuck in “safe” growth instead of breakthroughs

[02:32] – Inside WEBTOON: 155M users, 24M creators, and a global storytelling revolution

[05:47] – Why the best operators don’t specialize, and the real cost of being a generalist

[08:49] – The one question great leaders obsess over that most companies ignore

[11:28] – The brutal reality of going public, and why it forces true discipline

[15:41] – What separates high-integrity founders from the rest, and how it shows up daily

[19:01] – When a COO should stay… and when it’s time to walk away

[23:17] – How elite leaders stay calm in chaos, even in high-stakes environments

[26:23] – The hidden danger of “oversteering” and why great leaders step back

[33:14] – The “what must be true” framework used by NASA and top innovators

About the GuestDavid J. Lee is the Global CFO and COO of WEBTOON, a global storytelling platform connecting millions of creators with over 150 million users worldwide. He has led major transformations across companies like Zynga, Impossible Foods, and Best Buy, bringing a unique blend of strategy, operations, and innovation to high-growth environments. Known for partnering with visionary founders, David specializes in scaling companies that are redefining entire industries.

🔗 LinkedIn | Website

Mentioned Resources* Impossible Foods * Zynga * Best Buy * Rhode Island School of Design (RISD) * NASDAQ

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Disclaimer: This episode was recorded on December 8, 2025. At the time of recording, David J. Lee had not yet assumed his current role. He is now the President of Wattpad and also serves as the Global Chief Financial Officer of WEBTOON Entertainment. Please note that any references in this conversation may not reflect his most up-to-date titles or responsibilities.

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What if the key to scaling your business wasn’t more people, but ruthless focus combined with relentless speed?

Cameron Herold teams up with Sean Kim, the former President and Chief Product Officer at Kajabi (ex-Amazon, ex-TikTok) and the current Chief Product Officer at HighLevel, to crack open the playbook that turns chaos into proven, compounding wins. Inside this conversation: why leaders who say “no” more often grow faster, how to make data the backbone of every decision, and the real story behind powering a $1.7B creator platform without burning out your team or chasing shiny objects.

Listen now to dodge the trap of feature bloat, hiring sprees, and slow, clunky execution. These are unfiltered insights and backed-up frameworks from the inside that you simply won’t get anywhere else, unapologetically blunt, deeply actionable, and designed for COOs and founders ready to scale, not just survive.

Timestamped Highlights00:23 – Why Sean Kim said “hell no” to TikTok… at first. The surprising conversation that changed everything

01:10 – “Discovery” is the real unlock… how it built TikTok’s domination and sparked Sean Kim’s obsession

08:18 – What happens when you leave Amazon’s scale for pure startup chaos… scrappy desks, no process, and surviving the LA office

09:24 – The secret power of the “doc writing” culture… how writing, not slides, became TikTok and Amazon’s unfair advantage

12:24 – Ruthless speed… fail fast, double down faster, and outmaneuver every competitor. This is how TikTok really operates

14:45 – Why Kajabi never bloats its teams… and how knowing exactly when to hire is a massive competitive edge

17:13 – The impact calculator… predicting revenue, retention, and customer wins before a single feature ships

25:40 – How to crush “feature creep” and avoid turning your SaaS into a Frankenstein’s monster

About the GuestSean Kim was previously the President and Chief Product Officer of Kajabi, the all-in-one platform powering $1.7B+ in annual creator revenue. He previously led product teams at TikTok and Amazon Prime, shaping global growth strategies and a customer-obsessed culture. With a reputation for world-class execution and a bold, systems-driven mindset, Sean stands out as a top operator for scale-minded founders and COOs. He is currently the Chief Product Officer at HighLevel.

🔗 LinkedIn

Mentioned Resources* TikTok * Amazon Prime * Bulletproof Coffee * Dave Asprey * ByteDance * The “doc writing” process (Amazon framework) * Impact calculator for product decisions

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever wonder why some COOs quietly double revenue while others burn out cleaning up someone else’s mess?

Cameron Herold unpacks the “second in command” reality with Rick Marini, serial entrepreneur, private equity veteran, and former COO powerhouse at iconic brands like Grindr. They dive into the realities most leaders dodge: gutting toxic teams, the cost of misaligned culture, and the real career advantage of NOT being CEO. You’ll get the battle-tested playbook for earning team trust, breaking through stagnant growth, and building companies where A-players fight to stay.

Miss this episode, and you risk leading a team that resents you, losing your top talent, or—worse—sleepwalking into irrelevance while your competition surges ahead. Listen now before your window to upgrade your influence and execution closes. This is unfiltered COO intelligence you won’t find anywhere else.

Timestamped Highlights15:05 – How do you fix a company doing $100M with a 1.8-star Glassdoor? The turnaround playbook starts here.

17:15 – Three straight owners, one legendary LGBTQ brand: The wild truth about trust-building at Grindr

20:08 – Held hostage for a million? Why Rick Marini and team had to moderate user content—and what it taught the company

21:04 – The one line that made an exec break down in the NYSE lobby, and how you really know your team would run through walls for you

25:16 – A-players vs. B-players: The uncomfortable signs you’re settling, and how to actually spot (and hire) difference-makers

31:08 – Do you really have the right COO? How private equity calls BS on CEO/COO dynamics

42:00 – With AI moving this fast, how do you NOT get blindsided? The war room approach to offense vs. defense

46:06 – Mentorship, “work from home,” and why Gen Z will lap you if you hide behind Zoom

About the GuestRick Marini is the Co-Founder and Managing Partner of Catapult Capital and the Co-Founder, President and COO of Rails, and a renowned operator, investor, and board leader with over 25 years scaling and transforming businesses. Previously CEO/COO at Grindr and Rails, Rick specializes in high-stakes turnarounds, talent strategy, and innovative culture design for tech and consumer brands.

🔗 LinkedIn | Website

Mentioned Resources* Rails * Tickle * Harvard Business School * James Currier * Glassdoor * Tinder * August Capital * YPO * Hampton * Sam Parr * Sean Magennis * My First Million (podcast) * Montreal (Grinder Restaurant) * Bumble * Gino Wickman’s “Traction” * Taps (movie) * Committee on Foreign Investment in the United States (CFIUS) * TikTok * New York Stock Exchange

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

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Ever feel like you’re drowning in urgent tasks and legacy processes, wondering how real COOs actually turn chaos into clarity?

Meet Arnold le Rutte, COO of The Virtual Hub, COO Alliance member and bronze partner, who went from retail entrepreneur to running the nerve center of a 300+ strong offshore team. Together with our new podcast co-host Lindsay Smith - appearing in her first episode in the co-host role - they pull the curtain back on ruthless prioritization, AI survival strategies, and the misunderstood art of building bulletproof, scalable systems that actually unlock human potential.

No corporate platitudes, just real stories on managing explosive turnover, navigating the tricky CEO handoff, and how the best operators weaponize client-side empathy.

Listen now, or risk drowning in the overwhelm that kills too many leaders. These are insights you will not find on LinkedIn, and you’ll wish you’d heard them before your next hire, your next pivot, or your next fire to put out.

Timestamped Highlights01:19 – The pizza delivery gig that rewired Arnold le Rutte’s approach to problem-solving (and what it means for COOs today)

03:32 – What really happens inside a 100+ person offshore operation and why most clients completely miss the point

06:39 – Bittersweet business: when growth isn’t enough, and the turning point that led to a radical career shift

11:23 – The game-changing realization about SME clients that upended The Virtual Hub’s business model

15:41 – How to blow up burnout: Supporting teams, slicing admin, and warning signs leaders mess up

21:55 – The AI smokescreen: Why true capacity-building is about brains, not bots

26:58 – The one question every client gets wrong about outsourcing and how Arnold le Rutte reframes it for explosive leverage

44:31 – Undercover boss confessions: The invisible complexity behind every “simple” success

About the GuestArnold le Rutte is COO of The Virtual Hub, a COO Alliance member and bronze partner, and a powerhouse operations executive and former founder who scaled retail and wholesale businesses before taking the reins at one of the world’s leading offshore virtual professional firms. Known for blending client empathy with brutal operational clarity, he transforms complex, people-centric businesses by driving process, deep tech adoption, and relentless culture-building across borders.

🔗 LinkedIn | Website

Mentioned Resources* Vancouver and Boston COO events * Barbara Turley * Asana (software)

About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. This marks her first episode as official co-host of the podcast. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever.

🔗 Connect with Lindsay on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What would happen if you finally ditched micromanagement and actually let your teams run wild, faster, riskier, and more creative than you’d ever dare on your own?

Ben Plomion, COO of Pearl AI, joins Sivana Brewer for a sharp, no-fluff deep dive into the gritty reality of leading in markets where mistakes happen fast and growth is non-negotiable. Drawing from cross-functional battle scars in marketing, ops, and tech, Ben unpacks how he leveraged his CMO chops to become a next-level COO, why most leaders fail at “connecting the dots,” and exactly how he’s turning AI into his secret weapon for culture and operational scale.

If you’re tired of theory and ready for the untold COO playbook that frees you from indecision, protects you from hidden traps, and gives you unfair access to what the best operator-leaders are actually doing, listen now. Stalling means losing team trust, missing radical growth, and getting left behind.

Timestamped Highlights[00:03:42] – The shocking “dumpster” pitch that clinched Ben’s COO job—would you take this text?

[00:05:10] – Connect the dots or die: Why leaders who only skim the surface always lose big

[00:07:26] – Zero in-house finance, outsourced chaos—how Ben plugged the leaks before it was too late

[00:10:51] – From chief cook to master delegator: The brutal art of giving up “employee benefits” and focusing where it matters

[00:14:42] – CEO second-in-command: The secret archetypes and why most COOs get it wrong

[00:18:29] – CMO to COO crossover: The superpowers that every operator should steal from marketing

[00:21:23] – Ditching values for operating principles—radical new rules for building a creative, AI-savvy team

[00:32:19] – “Let them run”: The unorthodox motto that keeps Ben’s teams breaking the rules, beating churn, and staying ahead

About the GuestWith over two decades of experience in marketing, commercial and operational leadership across Artificial Intelligence, Computer Vision, and Blockchain, Ben Plomion is the Chief Operating Officer at Pearl—the leading AI Software-as-a-Service (SaaS) company in dentistry. Prior to Pearl, he served as Chief Marketing Officer at Dibbs, an Amazon-backed tokenization-as-a-service (TaaS) platform. He was previously Chief Growth & Marketing Officer at GumGum, where he played a pivotal role in advancing AI-driven contextual advertising. Earlier in his career, Ben led global digital media efforts at both Magnite and GE Capital. A Forbes contributor and trusted advisor to companies like Deanna.ai, PebblePost, and #Paid, he is also a committed educator in the realms of AI, marketing, and Web3.

🔗 LinkedIn | Website

Mentioned Resources* GumGum * Anthropic Claude * ChatGPT * HubSpot * Google Drive * OKR (Objectives & Key Results) * Amazon “70% data principle” * Get Scalable by Ryan Deiss

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored byNext Level Growth - A proven system designed to help entrepreneurs scale their businesses with clarity, accountability, and the right strategic support to reach their next stage of growth.

Learn more: https://www.nextlevelgrowth.com/

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Ever felt like your company is running in circles while you quietly burn out, stuck between drive and exhaustion?

This episode is a blunt, emotionally raw exploration with Lindsay Gibson, COO of TextNow, a leader who’s walked away from the grind, returned for redemption, and rebuilt both companies and herself from the inside out. Sivana Brewer dives deep with Lindsay into the shock of losing vision, the chaos of remote work, and the brutal clarity that comes only after you’ve crashed headlong into career “success.”

If you’re tired of vague leadership advice and want exclusive, no-BS strategies for authentic leadership, unclenching burnout’s grip, and making culture work for real teams, listen right now. Miss this, and you might repeat the pain Lindsay barely escaped. These lessons are battle-forged, urgent, and unlike anything the standard playbooks offer.

Timestamped Highlights[00:01:11] – The brilliant but gritty origin of TextNow: solving real pain for people who have to choose between a phone bill and groceries

[00:02:45] – Why Lindsay left her COO seat (twice) and what chasing “interesting work” really costs

[00:04:34] – The BlackBerry “return rate” disaster: how fixing buyer’s remorse became a master class in real-world delegation

[00:07:49] – The shocking truth: Engineering wasn’t the problem—here’s what really derails a company’s goals

[00:10:11] – The brutal downside of remote-first culture… and the hardest part of rebuilding accountability across a fractured team

[00:14:32] – Motherhood, loss, and the hidden price of ambition: Lindsay’s real talk on the boundaries she’ll never break again

[00:19:04] – “Dead bodies in the process”—when leadership feedback stings and the rebirth of authentic management

[00:27:54] – Why remote teams lose their soul (and how one-on-one connection fights back against isolation)

About the GuestLindsay Gibson is the Chief Operating Officer of TextNow, a disruptive, ad-supported mobile carrier serving millions who demand true flexibility in mobile communications. With over two decades shaping iconic tech cultures, including a 16-year run at BlackBerry, she’s mastered the hard edge of scaling, comeback leadership, and authentic team connection. Known for leading through crisis and comeback, Lindsay is a straight-talker driven by integrity and obsession with growth.

🔗 LinkedIn | Website

Mentioned Resources* BlackBerry * ChatGPT * Cursor * Reclaim * T-Mobile * AT&T * “Burnout” (book)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever secretly wondered if success, early retirement, a big exit, and the CEO chair are as good as it looks? What if the “dream” of ownership leaves you restless, searching for meaning, and itching to build again?

This episode pulls back the curtain on the real journey: Marcus Hantla, a relentless builder who’s seen both sides, reveals the wild emotional highs of exits and the raw, daily grind of COO life inside Contractor Foreman, a fast-growing SMB construction SaaS. He and Sivana get blunt about AI hype, hands-dirty delegation, and the gut-check moments that test even the toughest operators.

The stakes: Stop winging it in your own career, team, or transformation or risk getting left behind. Listen now to confront the myths of growth, find new ways to thrive, and get the gritty, exclusive playbook you won’t hear in sanitized TED Talks.

Sponsored byGenius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Timestamped Highlights03:41 – What no one warns you about early retirement and the uncomfortable truth about waking up “free.”

06:43 – How a random plumber changed Marcus’s entire career (on his very own porch).

09:10 – The COO/CEO “deciding dance” and why true empathy is a secret growth weapon.

14:40 – Real talk: Losing a debate with the CEO (and why not every “brilliant” idea should win).

17:25 – AI sales calls, live demos vs. real humans—what actually works right now.

20:55 – Is the “beautiful” user interface dead? Why the next SaaS war is about simplicity, not design.

26:14 – The dangerous side of AI consensus: Can chasing “truth” kill the next big breakthrough?

35:03 – The sobering math of executive gratitude (and the crisis no leadership manual covers).

About the GuestMarcus Hantla is the COO of Contractor Foreman, a leading construction management software platform engineered for small and mid-market builders and contractors. With 25+ years in construction and tech—plus multiple exits—Marcus is renowned for his hands-on leadership and hard-won insights at the intersection of trades, SaaS, and rapid growth.

🔗 LinkedIn | Website

Mentioned Resources* Cetdigit * Ask the Foreman (Contractor Foreman feature) * Google * ChatGPT * Reddit * Facebook * Giftology by John Ruhlin * Slack

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter.

Learn more: https://www.geniusnetwork.com/

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

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What if the single greatest unlock for scaling your company has nothing to do with strategy, and everything to do with how much you care?

In this gut-level conversation, Sivana Brewer sits down with Amit Shah, COO of Virta Health, a company on a mission to reverse metabolic disease in a billion people. They reveal the raw mechanics, hard decisions, and emotional realities of building a culture where real feedback, personal mission, and relentless impact actually drive bottom-line results. Expect stories that challenge your comfort zone, a blueprint for turning skeptics into true believers, and a rare glimpse into what makes teams (and COOs) last a decade or more through hyper-growth.

If you’re tired of surface-level advice and want the proven, exclusive tools to protect your culture (and your soul) as you scale, hit play now. The risk of mediocre leadership has never been higher, and these lessons simply can’t wait.

Timestamped Highlights[00:00] – The rebel truth about why people don’t care what you know until something shocking happens

[00:03:23] – Inside Virta’s billion-person mission and the radical evidence that built unwavering belief

[00:06:57] – The jeans, Disneyland, and moment a clinical trial changed thousands of lives

[00:13:17] – The single conversation that blew away a hardened healthcare skeptic

[00:17:13] – Why LIVE patient stories kick off every company meeting and what that does to culture

[00:21:24] – How Virta built a team that actually sticks (and outgrows their own roles)

[00:25:41] – When your job changes every 12 months: The hidden playbook for surviving hyper-growth

[00:33:24] – The care vs. candor tightrope—how to love your team while pushing for relentless results

About the GuestAmit Shah is the Chief Operating Officer of Virta Health, where he leads growth, product development, and patient care delivery for a hyper-growth company that’s transforming metabolic disease care. With a track record spanning executive roles at Paladina Health, McKinsey, and Amazon, plus roots as a mission-driven entrepreneur, Amit is known for building high-performance teams that scale with heart and precision.

🔗 LinkedIn | Website

Mentioned Resources* Trulia * Zillow * Dr. Steve Finney * Dr. Jeff Volek * Dr. Hallberg * United Airlines * US Foods * Blue Shield of California * Alex & Layla Hormozi * Google Docs, Google Sheets, Google Calendar

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever feel overwhelmed by growth or haunted by the worry that your team’s success might derail the mission?

This is your inside pass. Sivana Brewer dives deep with Dan Murphy, COO of D1 Training, to uncover what really separates winning brands from chaotic burnout. From scaling a nationwide fitness franchise by 100+ units fast, to building a culture where passion crushes bureaucracy, and tough metrics make or break careers, this episode exposes the choices, pivots, and vulnerable moments every top operator faces.

Listen now if you want to avoid stalling your company’s growth, escape the COO loneliness trap, and get proven, unconventional takeaways on reinventing your playbook in a frantic market. This is real talk you won’t find anywhere else, straight from the second in command.

Timestamped Highlights[00:01:01] – The wild origin story: Losing a pro career, the CEO’s game-changing invention, and how it launched a new franchise model

[00:03:39] – Why D1 threw out the playbook and planted flags everywhere plus what they learned scaling from 1 to 160 locations

[00:05:17] – The counterintuitive “avatar” that drives most revenue and why it’s probably NOT who you think

[00:09:57] – How the right “spark” can reveal your company’s true North—advice for COOs looking for their next big thing

[00:13:37] – The brutal scale-up pivot: When to walk away from side businesses, passive owners… and old friends

[00:16:11] – Outsourcing secrets, bringing it all back in-house, and the moment when cost control meets franchisee happiness

[00:21:28] – The biggest “aha” that changed their growth trajectory—what actually gets local buyers to care and buy in

[00:25:34] – When loyalty isn’t enough: Handling hard conversations with passionate, under-performing leaders

[00:27:48] – Managing egos, CEO/COO conflict, and why “freedom to dream” requires radical focus

About the GuestDan Murphy is the Chief Operating Officer of D1 Training, a national franchise leading the youth and community athletic training space. A former Division I soccer player and West Point graduate, Dan has decades of leadership experience spanning military and high-growth franchise operations. He’s known for his relentless execution, passion-driven leadership style, and community-building expertise helping D1 scale from a single Nashville gym to 160+ locations and counting.

🔗 LinkedIn | Website

Mentioned Resources* Will Bartholomew * Peyton Manning * Tim Tebow * Chris Paul * Exos * CrossFit * Ray Dalio’s “Principles”

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered.

Learn more: http://www.redirectcoo.com/

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Ever question if you’re truly moving the needle in a high-stakes, fast-growth role or just treading water in chaos?

In this unfiltered replay, Cameron Herold gets radically real with Asana’s COO, Anne Raimondi, a powerhouse operator with a track record scaling iconic SaaS brands from eBay to Zendesk. Their candid conversation delivers hard-hitting truths and breakthrough strategies for COOs, VPs of Ops, and ambitious seconds-in-command. From conquering boardroom friction to onboarding at scale, and from navigating imposter syndrome to wielding conscious leadership, this episode is your no-nonsense roadmap to building culture, resilience, and runaway growth.

The window for operational greatness closes quickly. Don’t risk getting left behind as your competitors dial in these proven systems. Press play now for a front-row seat to rare, real-world tactics you won’t hear anywhere else.

Timestamped Highlights[00:00] – Why this Asana episode is a record-breaking, fan-favorite comeback

[00:03:02] – The one skill that built Anne’s “uncommon” career and why she doubled down on curiosity

[00:05:33] – A dot-com crash, a diamond startup, and how obsession with customer pain points kept Anne in the tech arena

[00:07:47] – Is product obsession really the COO’s unfair advantage? Anne reveals what sets true ops leaders apart

[00:13:14] – How Anne’s onboarding at Asana destroyed all her old assumptions about exec transitions

[00:15:10] – The joy of “extra delights”—what most SaaS products miss about human motivation

[00:25:34] – The real source of company politics (and how transparency kills it dead)

[00:44:38] – Anne’s most vulnerable answer: How she faces down imposter syndrome and wins

About the GuestAnne Raimondi is the Chief Operating Officer of Asana, a global leader in work management software empowering teams to orchestrate their work with clarity and impact. With 20+ years scaling technology giants, including senior roles at Zendesk, TaskRabbit, SurveyMonkey, and eBay, Anne brings deep boardroom and operational wisdom to fast-growth SaaS. She’s also a lecturer at Stanford Graduate School of Business and has served on the boards of Gusto, Patreon, and more. Anne is renowned for her mission to build workplaces that blend high performance with humanity.

🔗 LinkedIn | Website

Mentioned Resources1. Facebook 2. Microsoft Project 3. Blue Nile 4. eBay 5. TaskRabbit 6. Guru (knowledge management) 7. SendGrid 8. Gusto 9. Patreon 10. Block 11. ThredUp 12. 15 Commitments of Conscious Leadership (framework/book) 13. Stanford Graduate School of Business 14. Kozmo (Seattle delivery)

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success

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When was the last time you felt your vision misunderstood, your partnership undervalued, or your operational roadmap tangled? If you’re a COO wrestling with translating big ideas into real impact, this conversation is your lifeline.

Sivana Brewer welcomes Stephanie Kauffman, Chief Operating Officer at Melanoma Research Alliance, for an urgent episode that lifts the veil on what actually moves the needle for COOs. From converting financial “legends” into game-changing board allies to crafting story-driven partnerships that triple outcomes, you’ll hear how real-world translation builds trust fast, drives innovation, and prevents career-stalling burnout.

Press play now. Don’t risk getting stuck in your leadership bubble. Every minute here arms you with exclusive, proven techniques to connect, influence, and scale before someone else beats you to it.

Timestamped Highlights[00:10] – A stunning perspective shift: why “second in command” is really “dual in command” for COOs everywhere

[00:02:25] – The myth of melanoma: deadliest form of skin cancer, massive underestimation, and breakthrough facts COOs should know

[00:08:21] – Surprising everyday tips for preventing melanoma beyond just sunscreen (plus one you’ve likely never heard)

[00:10:39] – How legendary finance leaders shaped Stephanie’s radical “private equity” nonprofit strategy—what every COO can steal

[00:18:49] – The $12.7 million secret: bold partnerships that defied board skepticism (and the power of gaming for social impact)

[00:27:11] – Data-driven storytelling for buy-in: How Stephanie translates emotional conviction into actionable board wins

[00:31:47] – Professional translation: the vital COO role in turning CEO vision into operational clarity for every stakeholder

[00:43:15] – The “3 Bs” formula and simplifying the complex: brief, brilliant, be done—your solution to communication chaos

About the GuestStephanie Kauffman is Chief Operating Officer of the Melanoma Research Alliance, the world’s largest nonprofit funder of melanoma research. Known for high-impact storytelling and cross-industry partnership wins, she previously held SVP roles at Universal Studios and Breast Cancer Research Foundation. Stephanie is recognized for translating visionary ideas into scalable operations, bringing decades of experience across finance, media, and biotech.

🔗 LinkedIn | Website

Mentioned Resources1. Breast Cancer Research Foundation 2. Blizzard Entertainment (Overwatch partnership) 3. Universal Studios (media/partnerships) 4. Leverage Finance Fights Melanoma platform 5. UPF apparel (sun protection clothing) 6. Mafia Wars (gaming partnership)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever felt like you’re carrying the weight of growth, but struggling to shift your company from band-aids to real, sustainable breakthroughs?

Meet Nicki Baty, COO at Freshpet, who’s rewriting the playbook for second-in-command leadership inside a rocketship culture. In this revealing conversation, Nicki Baty opens up to host Sivana Brewer about pioneering a COO role from scratch, installing trust (in teams and at home), and building a business fueled by missionary drive, not mercenaries.

Explore how to turn constant change into your secret weapon, earn buy-in when the North Star keeps moving, and design a culture that scales with speed without chaos.

You can’t afford to run on autopilot or yesterday's wins. Discover the steps that separate successful COOs from those stuck in a cycle of busyness. Listen now for exclusive insights you can’t afford to miss. The next wave of growth is already here, and this episode holds the edge.

Timestamped Highlights[00:00] - The one guarantee for every COO—how to win when change is constant

[03:41] - Missionaries vs. mercenaries: Why purpose-driven teams deliver differently

[07:40] - Moving a family across continents for growth—what business leaders really learn

[12:11] - “Making room in the boat”: Building trust, networks, and resilient teams on the fly

[19:12] - Nicki reveals how to plan post-onboarding in a brand new leadership role

[23:35] - Finding your “most valuable pet parent” and reshaping the company around them

[28:35] - The surprising power of Freshpet's pioneering spirit—and what big companies still get dead wrong

[37:13] - The real difference between strategic priorities and tactical noise (and how most teams get stuck)

About the GuestNicki Baty is the Chief Operating Officer at Freshpet, a company redefining the pet nutrition industry with its human-grade, refrigerated pet food. Formerly President and General Manager of Hill’s Pet Nutrition US (Colgate-Palmolive), Nicki’s career has spanned the globe—from the UK and Europe to Asia and the Americas. She is recognized for her track record in scaling organizations, her passionate belief in purpose-driven work, and her relentless focus on building trust and sustainable growth in fast-moving environments.

🔗 LinkedIn | Website

Mentioned Resources1. Colgate-Palmolive 2. Unilever 3. Hill’s Pet Nutrition 4. Walmart 5. Target 6. 10X Is Better Than 2X 7. Bryan Johnson (longevity/biohacking) 8. Wellness Daddy

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

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What if the biggest threat to your company’s growth is how you show up every day—burned out, distracted, or just going through the motions? Most COOs know the cost of chaos, but few stop to ask what’s driving it inside themselves.

Enter Sunil Rajasekar, former President and CTO of Mindbody, who sits down with Cameron Herold for a no-holds-barred conversation about burnout, resilience, and building a global wellness empire with gratitude at its core. From the backstage mechanics of a platform used by millions to the secret link between world-changing tech and personal wellbeing, this episode delivers the eye-opening truths every leader needs.

Listen now before your stress becomes your biggest blind spot. Actionable, exclusive, and radically honest. These insights aren’t just a luxury, they’re your lifeline.

Timestamped Highlights[00:00] – What nobody tells you about burnout (until it’s too late)

[00:03:31] – Why Sunil reversed the script: an origin story you didn’t expect

[00:06:15] – The real reasons high-powered execs flame out (and how Sunil rebuilt himself)

[00:14:23] – Two CEOs, one mission: Navigating seismic leadership transitions

[00:16:50] – Under the hood of Mindbody: Why perfection on the surface means wrestling chaos behind the scenes

[00:24:28] – The make-or-break moment for small businesses—and why most lenders get it wrong

[00:29:32] – The war for tech talent and how to keep your team’s soul intact

[00:33:35] – What COVID proved about wellness, grit, and the “missionary vs. mercenary” divide

[00:40:50] – The gratitude ritual that saved Sunil—and could save you

About the GuestSunil Rajasekar is the former President and Chief Technology Officer at Mindbody, the global platform powering the wellness industry in over 100 countries. With more than two decades leading technology and product transformation at eBay, Intuit, Lithium Technologies, and then Mindbody, Sunil is renowned for scaling businesses that shape industries, without sacrificing the humanity at their core. His mission: Connect the world to wellness, one breakthrough at a time.

🔗 LinkedIn | Website

Mentioned Resources1. Mindbody Capital 2. ClassPass 3. Vista Equity Partners 4. Book: “The Mind-Body Connection” by John Sarno 5. Book: “Buddha and the Badass” by Vishen Lakhiani 6. Mindvalley (Vishen Lakhiani) 7. Tim Ferriss 8. Uber 9. Apple Fitness 10. F45 11. Orangetheory Fitness 12. Booker (acquired by Mindbody) 13. ClearBank (referenced as a similar financial product)

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Healing Back Pain: The Mind-Body Connection

The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work

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Are you trapped in operational chaos, fighting burnout, and searching for a formula that actually scales? You’re not alone.

This electrifying episode features Guillaume Bouvard, Co-founder, COO and CMO of Extend, as he sits down with Sivana Brewer to reveal the real-life victories and invisible battles behind explosive fintech growth. From his unusual rise at American Express to building a team of true experts (not just generalists), Guillaume exposes the proven rituals, painful lessons, and cultural shifts that unstick founders and COOs worldwide.

If you’ve ever wrestled with hiring mistakes, boardroom pressure, or the fear of letting go, this conversation is your playbook for escaping overwhelm right now. Tune in for exclusive strategies you won’t hear from the usual talking heads—and avoid the pain of staying stuck another quarter. Listen now, because your breakthrough can’t wait and these field-tested insights are only found here.

Timestamped Highlights[00:00] – The daring anti-micromanagement view that reshaped a whole company’s culture

[00:07:08] – Why Guillaume became COO and what most founders never tell you about picking partners

[00:09:12] – How a “no two days alike” mindset powers world-class operations without chaos

[00:12:27] – The little-known boardroom rituals that drive results, build trust, and end nasty surprises

[00:19:44] – Guillaume’s radical philosophy for staying engaged, focused, and unshakable against daily setbacks

[00:21:01] – The breakthrough hiring lesson that can rescue any leader from burnout (before it’s too late)

[00:28:14] – Steal-this-process: Monday all-hands, relentless transparency, and celebrating the hidden heroes

[00:34:29] – Real-life wins: How a single empowered team member triggered a market wave using curiosity

About the GuestGuillaume Bouvard is the Co-founder, Chief Operating Officer, and Chief Marketing Officer of Extend, a venture-backed digital credit card platform revolutionizing spend management for banks and businesses. With more than two decades of leadership across American Express and international fintech, Guillaume blends corporate discipline with disruptive startup agility. His obsession with hiring world-class talent, building intentional culture, and empowering true ownership makes him a sought-after voice for COOs ready to scale with clarity and conviction.

🔗 LinkedIn | Website

Mentioned Resources* American Express * Bank of Montreal (BMO) * HSBC * PayPal * USCIS (U.S. immigration agency) * Slack * OKRs (Objectives and Key Results Framework)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What if your next breakthrough isn’t more hustle, but ruthless focus on what actually matters?

Scott Levy, Fractional COO of ResultMaps, joins Sivana Brewer for a candid, zero-fluff conversation on why most CEOs and COOs are drowning in distraction and what separates “second in command” leaders who skyrocket growth from those stuck grinding. They pull apart why ambitious teams spiral into task overload, the critical metrics every department truly needs, and the battle-tested rituals that free up your brain for high-stakes decisions.

Ready to step off the treadmill of constant fires, endless meetings, and “yet another platform” promises? This episode exposes the cost of delay and throws you a direct path out, real systems, real clarity, real results. If you wait, you risk another year of burnout and missed breakthroughs. Press play now for inside strategies unavailable anywhere else.

Timestamped Highlights[00:54] – Why “good” content became too dangerous for Speaker A to binge (and what that reveals about focus)

[02:09] – The real operations heartbreaks hidden behind entrepreneurial success stories

[07:09] – Why small teams will devour giants in the AI revolution (the Special Forces lesson nobody teaches MBAs)

[10:34] – The shockingly simple hack for bypassing bloated CRMs and running your pipeline on autopilot

[12:02] – How to extract a Vivid Vision in 30 minutes—no trust falls required

[16:13] – “Eff your feelings, follow the plan?” Dissecting the truth (and limits) of systemizing emotional chaos

[26:52] – The fatal flaw of cascading goals—and what truly separates winners from burned-out operators

[44:36] – The raw moment CEOs finally break—and why some refuse to suffer the same mistakes twice

About the GuestScott Levy is the Founder and CEO of ResultMaps, a cutting-edge SaaS platform designed to help founders and leadership teams obliterate operational friction, scale clarity, and get real results. With a background spanning management consulting, software, and building systems for high-growth companies, Scott’s passion is turning entrepreneurial chaos into decisive execution. He’s especially known for integrating technology and coaching with powerful simplicity.

🔗 LinkedIn | Website

Mentioned Resources1. Leila Hormozi 2. Grok (AI tool) 3. Figma 4. Cole Gordon/Closers.io 5. https://www.linkedin.com/in/cole-gordon/ 6. EOS (Entrepreneurial Operating System) 7. OKRs (Objectives and Key Results) 8. GrowRev 9. John Humphrey, Connect Points framework 10. Tony Robbins 11. Apple 12. Tesla (re: Grok in-car integration)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Are you overwhelmed by nonstop chaos, endless stakeholder demands, or the fear you’ll break while scaling up? This episode delivers urgent answers for every COO, integrator, and senior ops leader pushing to get their head above water.

Cameron Herold sits down with Kelly Knight, President and Integrator of EOS Worldwide, for a rare, candid look at the systems and mindset that power explosive growth and keep organizations aligned when everything feels impossible. Kelly lifts the curtain on EOS’s real role in revolutionizing the “second in command” function, gives you her hard-won playbook for winning over visionaries, and exposes how elite integrators preserve culture, even through private equity takeovers and seismic business model shifts.

Stop guessing and start winning. Listen now to avoid burnout, grab proven EOS secrets, and finally align your team before something breaks. These insights are exclusive, actionable, and you won’t hear them anywhere else.

Timestamped Highlights[00:00] – Chaos or clarity? How EOS aligns human energy when everything’s changing

[00:02:41] – Why most “second in command” titles are missing the mark (and where EOS fits in)

[00:03:27] – The system for managing human energy that built a raving fandom

[00:07:14] – Inside the “VI Duo”—the secret sauce that powers badass leadership teams

[00:10:11] – One killer meeting rhythm that keeps visionaries and integrators in lockstep

[00:13:02] – From outsider to integrator: Kelly’s surprising first 90 days and the mistake even top COOs make

[00:17:03] – Private equity chaos? How Kelly realigned 27 stakeholder groups and survived

[00:27:01] – Navigating massive change: Candid truths about communication, relationships, and earning trust

[00:29:44] – Why EOS failed at software and the power of doubling down on your “hedgehog”

About the GuestKelly Knight isthe President & Integrator of EOS Worldwide, the pioneering force behind Entrepreneurial Operating System®. Known for her expertise in scaling operations, leadership development, and stakeholder alignment, Kelly has guided EOS through private equity acquisition and global expansion. She regularly mentors visionary-operator duos around the world, helping them navigate change and build lasting company culture.

🔗 LinkedIn | Website

Mentioned Resources1. Traction (book) 2. Rocket Fuel (book) 3. Kolbe (assessment) 4. Strategic Coach (Dan Sullivan) 5. 1-800-GOT-JUNK 6. ninety.io (software partner) 7. Verne Harnish 8. Firefly Group (private equity) 9. Basecamp (training resource) 10. StrengthsFinders 11. Myers-Briggs 12. ChatGPT 13. Grok

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

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What if you could transform a team of rookies into high-performing, loyal leaders and stay sane in the process?

This episode delivers an unfiltered look inside the mind of Richard Comitz, Chief Operating Officer of American Corporate Partners, a West Point PhD and retired Army Lieutenant Colonel now leading one of America’s most mission-driven nonprofits. He sits down with Narrator to unpack the proven discipline, radical transparency, and mentorship strategies he honed in combat and now deploys to scale an 80-person organization serving over 5,000 mentorships nationwide.

Want to dodge burnout, ignite next-gen talent, and finally get your CEO partnerships working for—not against—you? Listen now. Skip it, and you risk getting buried by the next Ops crisis. This is an urgent, inside-access episode you won’t find anywhere else.

Timestamped Highlights[00:00] – The leadership power move that made junior staff instantly trust Richard Comitz

[00:04:12] – Why a PhD, combat zones, and organic chemistry are COO superpowers (and how higher ed nearly cost him)

[00:08:48] – How to “inherit” a role from a founder without clashing or caving

[00:13:05] – The secret architecture behind training 60+ brand-new hires (and spotting future all-stars fast)

[00:15:53] – Shocking truths of what actually works to fight young-employee burnout and what never does

[00:19:30] – Hidden mentorship hacks that win powerful partners in Fortune 500s

[00:23:16] – Does military “figure it out” energy work with Gen Z? The raw reality from the field

[00:37:26] – Navigating founder-CEO rigidity and pitching bold new ideas (without ending up fired)

About the GuestRichard Comitz is the Chief Operating Officer of American Corporate Partners (ACP), a powerhouse nonprofit connecting U.S. veterans and military spouses with Fortune 500 mentors for next-level careers. A retired Army Lieutenant Colonel, West Point organic chemistry instructor, and experienced higher education COO, Comitz is celebrated for turning disciplined military leadership into explosive organizational growth in both the public and nonprofit sectors.

🔗 LinkedIn | Website

Mentioned Resources1. Peter Attia (podcast, health and nutrition) 2. Andrew Huberman (Huberman Lab, neuroscience podcast) 3. Jocko Podcast by Jocko Willink (Extreme Ownership, Navy SEAL leadership lessons) 4. Joe Rogan Experience (podcast) 5. Extreme Ownership by Jocko Willink (book) 6. West Point (U.S. Military Academy)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What if the difference between scaling up and burning out comes down to just one overlooked decision you make today?

In this exclusive Second in Command episode, Cameron Herold sits down with Jon McNeill, former President of Tesla and COO of Lyft, and current CEO and Co-Founder of DVx Ventures, for a bold, eye-opening deep dive into the raw realities of being second in command at companies that redefine entire industries.

You’ll hear battle-tested lessons on navigating visionary founders, eliminating organizational bloat, and building operating systems that drive exponential growth, plus what most leaders get dead wrong about innovation, hiring, and execution at scale.

If you crave real-world playbooks and not more recycled platitudes, hit play now. Miss this conversation and risk falling into the same chaos that sinks even the greatest companies. Listen today to steal field-proven COO frameworks you won’t hear anywhere else before your competition does.

Timestamped Highlights[00:03:16] – The $108 million mistake: why Jon McNeill turned down Uber and Tesla before they became giants

[00:07:22] – From Bain to boardrooms: how Cameron Herold went from $1.8B to $20B in 30 months

[00:14:49] – What it really feels like to drop into Tesla’s leadership team—no roadmap, only chaos

[00:17:04] – The pivotal moment Cameron Herold broke the rules at Tesla and why Elon Musk said “You’ll fit right in”

[00:21:09] – The “Big Thing” meeting—the deceptively simple method Cameron Herold stole from Facebook’s top minds

[00:26:43] – How to push back (and win) with the world’s most demanding CEO

[00:36:11] – The ruthless self-topgrading system that kept Tesla lean—could you survive it?

[00:47:11] – Tesla’s “Algorithm” revealed: the counterintuitive systems any leader can steal

About the GuestJon McNeill is the former President of Tesla and COO of Lyft, a renowned serial entrepreneur, and current CEO and Co-founder of DVx Ventures. Recognized for multiplying company valuations and pioneering operational mastery at the world’s most innovative companies, Jon now empowers founders and operators to scale with speed and discipline. His latest book, The Algorithm, reveals the operating system behind Tesla’s success and is quickly becoming a must-read for growth-focused leaders.

🔗 LinkedIn | Website

Mentioned Resources1. Tesla 2. Lyft 3. Bain & Company 4. Bain Capital 5. Andreessen Horowitz 6. 1-800-GOT-JUNK 7. Facebook (Mark Zuckerberg, Sheryl Sandberg) 8. Uber (Travis Kalanick, Garrett Camp) 9. Tim Ferriss 10. SolarCity (Pete Reeve, Lyndon Rive) 11. College Pro Painters 12. SpaceX 13. Salesforce 14. YPO 15. Queen’s University 16. Hard Thing About Hard Things (Ben Horowitz – book) 17. Good to Great (Jim Collins – book) 18. Insanely Simple (Ken Segall – book)

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Insanely Simple: The Obsession That Drives Apple's Success

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

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Ever wonder why some COOs scale businesses to legendary heights while others get swallowed by chaos and politics?

If you’re craving clarity, confidence, and uncommon edge in your second-in-command role, this Fan Favorite episode is your wake-up call. Cameron Herold sits down with Matt MacInnis, COO of Rippling and co-founder of Inkling, for a raw, actionable conversation about the real challenges behind hyper-growth, hiring, trust, and culture. They dig into what makes the COO role so “special,” how to build a game-changing flywheel, and why patience, precision, and authenticity are the ultimate power moves.

The pain of “going it alone” is real. Tune in to learn how to avoid disaster, dodge politics, and harness proven tactics you won’t find in any business book. Don’t wait until burnout bites. Listen now for fiercely exclusive COO insights, bold truths, and systems that will let you scale smarter, not harder.

Timestamped Highlights[00:02:22] – The hidden pain in HR, IT, and how Rippling breaks the “original sin” of bad data

[00:05:55] – Why Matt almost walked away—then got schooled by Parker’s contrarian “rocket ship” logic

[00:08:30] – The untold power of preexisting trust between CEO and COO—and what happens if you hire without it

[00:12:49] – Topgrading secrets: Why most executive hiring fails and how to get it right (even when everyone says they’re an “A player”)

[00:15:44] – Copilot dynamics: How Matt and Parker run the company with surprisingly little contact (and why it works)

[00:19:18] – Should you debate the CEO in front of the team? The cathartic, risky art of public disagreement

[00:23:13] – Inside Rippling’s flywheel advantage—what Salesforce, Facebook, and Brex did differently and why you can too

[00:31:04] – Killing bureaucracy and politics: The simple rule for hiring and process that most leaders ignore

[00:39:29] – The brutal, proven formula for layoffs: What Sequoia teaches (and how to survive the “survivor’s guilt”)

About the GuestMatt MacInnis is the Chief Operating Officer of Rippling, a revolutionary all-in-one HR and IT platform transforming how businesses scale and manage people. Matt was also the co-founder and CEO of Inkling, a mobile learning platform that raised over $100M before its acquisition. With deep roots at Apple and a Harvard engineering degree, Matt blends big-company brilliance with entrepreneurial firepower. He’s known for breaking boring business norms and igniting hyper-growth, all while refusing to tolerate politics, inefficiency, or shallow executive hiring.

🔗 LinkedIn | Website

Mentioned Resources1. Inkling 2. Apple 3. Harvard 4. Parker Conrad (Rippling CEO) 5. ADP 6. Gusto 7. Dropbox 8. Slack 9. Workday 10. Okta 11. Brex 12. Marketo 13. Salesforce 14. Sequoia 15. Kleiner Perkins 16. Brad Smart (Topgrading) | Topgrading (book) 17. Who (book) | Geoff Smart (Who) 18. Elad Gil | The High Growth Handbook

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Topgrading (How To Hire, Coach and Keep A Players)

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Feeling the pressure to scale but terrified of losing your best people, or watching team morale dissolve as your business grows?

This episode, guest host Sivana Brewer gets real with Isaac Tobelen, current CMO at Springs Rejuvenation and seasoned COO, on the inside challenges of recruiting, retaining, and motivating talent in rapid-growth settings. Isaac shares proven systems for hiring culture-aligned operators, the brutal mistakes that cost him top performers, and how “Innovation Day” became a surprising game-changer for agency culture.

If you want actionable tactics to build a resilient team and avoid silent exits, listen now, not later. Your next big hire, retention strategy, or culture upgrade may hinge on these lessons. Tune in for exclusive, hard-won insights that most COOs only learn the hard way.

Timestamped Highlights[00:00] – The “quiet risk” that nearly cratered Isaac’s agency and why losing one key player can trigger a domino effect

[03:08] – Rewiring direct response marketing for an unexpected industry and scaling it to $1.2M/month

[08:59] – Why competitors keep stealing Isaac’s ads, but can’t touch his team’s execution

[11:08] – The secret overlap of visionary CEO and practical COO—why it worked for Isaac and Ashton

[13:49] – How teaching people “how to think” crushed micromanagement and burnout

[15:02] – The counterintuitive hiring process that filters for real values (not just resume skills)

[24:29] – Unconventional interview tactics, homework, and the non-negotiables that reveal true fit

[32:00] – “Innovation Day” revealed – How letting teams fail forward built trust and inspired breakthrough creativity

[38:11] – Isaac’s 2 biggest mistakes: concentrated risk and a disastrous acquisition—what he’d do differently

[52:44] – Is AI really changing everything? Isaac’s blunt take on what’s hype, what actually matters, and why talent must upskill now

About the GuestIsaac Tobelen is the Chief Marketing Officer at Springs Rejuvenation, a leader in stem cell and exosome therapy. Previously, he was COO at Hemon Media, where he scaled the agency to $500K/month in 18 months, managed $36M+ ad budgets, and built high-performing teams from scratch. Isaac is known for his systems thinking, rapid operational scale, and real-world people development.

🔗 LinkedIn | Website

Mentioned Resources1. Frank Kern (Mass Control) 2. ClickUp 3. Asana 4. Jim Collins (“flywheel” concept) 5. EOS – Entrepreneurial Operating System

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever wondered how legendary operations leaders onboard 800 seasonal hires for world-class performance in just 30 minutes? What if your biggest edge wasn’t tech, but radical clarity, proven systems, and the courage to democratize what most companies hide?

In this revealing conversation, guest host Sivana Brewer sits down with Tom Root, Managing Partner at Zingerman’s Mail Order and a driving force behind its remarkable open-book management culture. Tom isn’t just running a $24M operation; he’s helping to architect the Zingerman’s way, a playbook that turns consensus, culture, and scientific thinking into a market advantage.

Dive in to discover how Tom’s team hires 800 people for the holidays, keeps SOPs thrillingly relevant, leverages just-in-time knowledge systems, and makes “lean” truly work. If you crave real answers on scaling without chaos or losing culture, THIS episode is your exclusive playbook to operational victory. Listen now to avoid another year of stalled growth, outdated systems, and disconnected teams.

Timestamped Highlights[00:00] – Why “democratization” is a double-edged sword for accountability

[03:07] – Zingerman’s wild origin: Russian anarchists, consensus, no classic CEO—and their bold growth vision

[06:37] – Why illustrated food (not photos) is marketing magic…and why it works

[13:27] – The single ops lever for onboarding 800 people in 30 minutes (no, it’s not superstar managers)

[17:28] – Secrets behind just-in-time knowledge, digital twins, and how training is dead

[23:15] – “Tim’s Law”: What happens when only one person “knows everything” and how to fix it

[28:41] – Radical SOP audits, the core mistake most leaders make (and how Tom solved it)

[31:39] – How open-book management paid off $300K debt and kept Zingerman’s profitable every year since

[42:09] – Scientific thinking vs. the “tools” trap, and why organizations resist outsid

About the GuestTom Root is Managing Partner at Zingerman’s Mail Order, part of the legendary Zingerman’s Community of Businesses in Michigan. He’s recognized for championing open book management, building empowered teams, and pioneering proven operational systems that help Zingerman’s scale their beloved brand while keeping culture alive. Tom’s unique perspective joins hands-on leadership with a background in tech, manufacturing, and continuous improvement.

🔗 LinkedIn | Website

Mentioned Resources1. Zingerman’s Community of Businesses 2. Open Book Management 3. Lean Manufacturing / Toyota Kata 4. Google Sites (for internal wikis) 5. The Great Game of Business by Jack Stack 6. Zingerman’s Bakehouse 7. University of Michigan (operations partnerships)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

The Great Game of Business: The Only Sensible Way to Run a Company

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Struggling to scale your law firm or lead expert teams without burning out or losing your edge?

You’re not alone. In this episode, Cameron Herold brings you an unfiltered, radically honest conversation with Dan Cuneo, COO of Melone Hatley. Dan reveals the surprising truth behind law firm growth, why lawyers love culture but hate change, and the communication systems driving results in a multi-office, 100+ employee business.

What does it really take to compete, attract talent, and thrive when AI, client demand, and team alignment keep shifting? Get the inside playbook, raw stories, and proven systems to finally build sustainable scale, without sacrificing humanity or profit.

Listen now, because the biggest risks are waiting, hoping, and copying what every other law firm is already doing. This episode delivers exclusive, actionable strategies that win with today’s top talent and future-proof your firm.

Timestamped Highlights[00:00] – The one business skill most lawyers are missing (and why it holds firms back)

[04:10] – How Melone Hatley picks winning markets and why they avoid the “big city trap”

[07:25] – Recruiting smart attorneys: drive vs. ambition, culture fit vs. pure skill

[10:54] – Topgrading and the secrets to high-impact, low-turnover legal hiring

[13:21] – Can a non-lawyer run law firm ops? Why Dan says “it depends,” and what really matters

[15:31] – From band-aids to sustainable hires: scaling up, alignment, and culture that actually sticks

[17:15] – The silent killer: how misalignment eats into growth (and what to do about it)

[20:18] – The real impact of AI in law: opportunity, risk, and what Dan refuses to automate

[25:26] – Marketing channels that don’t work anymore and how Dan finds blue ocean opportunities

About the GuestDan Cuneo is the COO of Melone Hatley, a rapidly scaling multi-state family law and estate planning firm known for its aggressive, people-first approach to talent and market expansion. With 100+ team members across multiple offices, Dan is a rare law firm leader who combines litigation experience with a relentless business-building mindset. He’s a TEDx speaker, champion of culture-first leadership, and a voice for operational innovation in a tradition-resistant industry.

🔗 LinkedIn | Website

Mentioned Resources1. Topgrading (hiring methodology) 2. Scaling Up (business operating system) 3. EOS (Entrepreneurial Operating System) 4. Next Level Growth 5. Google Ads / PPC 6. Geofencing marketing 7. Fairway Divorce (referenced client) 8. Hennessy Digital (SEO for law firms) 9. TEDx Tampa (event) 10. Who (book by Geoff Smart) 11. Death by Meeting by Patrick Lencioni 12. Jim Collins (concepts on communication, leadership cadence)

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business

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Are you tired of chaotic operations, burned-out teams, and the relentless pressure to execute big visions without breaking yourself in the process? In this can’t-miss fan favorite episode, Cameron Herold goes deep with Griff Long, former COO of Orangetheory Fitness, a leader who’s transformed personal growth and business results at some of America’s top brands.

If you’re a second-in-command, exhausted by firefighting and silo wars, this conversation will shake up your playbook. Griff shares battle-tested leadership secrets, why people (not processes) matter most, and how data-driven innovation is gripping the fitness world.

Skip another mediocre “growth” podcast. Listen now to avoid the #1 pain point for COOs: stagnant teams, missed opportunities, and burnout. This is your backstage pass to proven strategies and exclusive insights you won’t get anywhere else.

Timestamped Highlights[00:00] – Why this episode is a fan-favorite (and why you need it now)

[00:28] – Griff’s devastating rookie mistake and how it reshaped his approach

[01:24] – The “double threat” that got Griff hired at Orangetheory

[03:09] – The surprising science and secrets behind Orangetheory’s addictively sticky workouts

[09:33] – Griff’s golden thread technique for obliterating silos and boosting buy-in

[13:00] – Why running corporate-owned studios is Orangetheory’s secret weapon

[16:02] – How Griff rebuilt the org chart and what every COO should copy

[19:20] – Laser focus vs. death by a thousand cuts: How to avoid competitive distraction

[25:19] – Griff’s top-three leadership lessons (and the #1 thing he’d tell his 22-year-old self)

[34:08] – The red/yellow/green “traffic light” playbook for direct reports and leadership development

About the GuestGriff Long is the former COO of Orangetheory Fitness, blending 25+ years of hands-on leadership with a passion for measurable growth and elite team culture. Known for scaling fitness giants like PureBar and SoulCycle, Griff has rebuilt teams, crushed operational bottlenecks, and championed transformations using data and heart. He’s a US Triathlon Coach, a Six Sigma Green Belt, and a master at developing people before processes—essential context for any COO facing existential growth pains.

🔗 LinkedIn | Website | Facebook | Instagram

Mentioned Resources1. Six Sigma (Green Belt, Failure Mode Effect Analysis) 2. Pure Barre 3. SoulCycle 4. Equinox 5. Hertz 6. Steve Case (Flex Car) 7. Bridgewater State University 8. InBody Scales (BMI tracking) 9. Tony Robbins: State, Story, Strategy 10. 1-800-GOT-JUNK

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)

Chat or video call with AI Cameron via Delphi

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Ever wonder why some companies feel magnetic while others are just…a job? If you believe company culture is fluff, this conversation will put you on your heels.

Cameron Herold sits down with Amy Emberling, Managing Partner of the legendary Zingerman’s Bakehouse—a $16M+ artisan bakery with a cult following and a blueprint for employee loyalty big brands envy. Together, they pull back the curtain on Zingerman’s famed “Community of Businesses,” why profit isn’t a dirty word, and how even a manufacturing team can become fiercely passionate.

Don't settle for endless turnover, disengaged people, or another bland org chart. Discover the real-world actions and surprising rituals that transform frontline staff into owners (and skeptics into super-fans).

Listen now because one insight could radically shift your retention, results, and reputation. This episode delivers the practical and emotional gut-punch you won't find anywhere else in operations podcasts.

Timestamped Highlights[00:00] – Why showing vision to new hires exposes if they really want to learn (or not)

[03:01] – How an Ann Arbor Deli became a multi-business giant—without franchising

[07:07] – The origin myth: Saying "no" to chains and revolutionizing local growth

[09:33] – Why Zingerman’s refuses to franchise (and why profit wasn’t the goal)

[14:43] – The surprising role of vision statements and posters in a baking plant

[16:10] – Handshakes over contracts—trust, ownership, and radical accountability

[19:27] – Secret sauce: How weekly "appreciations" meetings melt even the toughest shells

[25:43] – Culture hacks that turn hourly hires into a vibrant, all-in team

Mentioned Resources1. Zingerman’s Community of Businesses 2. Ari Weinzweig (Zingerman’s Co-Founder) 3. Paul Saginaw (Zingerman’s Co-Founder) 4. Zingerman’s Bakehouse (Amy's business) 5. Zing Train 6. Zingerman’s Bakehouse Book, Celebrate Every Day Book 7. 1-800-GOT-JUNK (culture reference) 8. Great Little Box Company

About the GuestAmy Emberling is Managing Partner of Zingerman’s Bakehouse, Ann Arbor’s nationally acclaimed artisan bakery. Leading a team of 150, she helped scale Zingerman’s into a powerhouse community business known for its uncompromising quality, positive culture, and iconic brand. Amy has co-authored two influential books on baking and business and is recognized for her thought leadership in operations, training, and organizational vision.

🔗 LinkedIn | Website

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Are you tired of feeling trapped in the chaos of scaling, with too many projects and not enough clarity on what actually drives growth?

In this episode, host Cameron Herold sits down with Josh Post, COO of Cabochon Group and longtime COO Alliance member, for an emotionally raw, practical conversation about breaking out of operational overwhelm.

Josh reveals how he went from reluctant family business leader to proven integrator, leading turnarounds, managing conflict, and creating systems real teams can actually use. From delegating all the right things to mastering financial fluency, you’ll get the strategies and truth bombs most COOs wish they had known at the start.

If you’re hungry to escape burnout and unlock your next level as a second-in-command, listen now to avoid the expensive mistakes nearly everyone makes while scaling. This episode delivers unfiltered wisdom you won’t find anywhere else, and the urgency to take action before chaos catches up with you.

Timestamped Highlights[00:00] – Why most owners don’t know how their business really makes money (and what to do about it)

[03:25] – The journey from accidental entrepreneur to turning around failing operations

[06:00] – Exclusive lessons learned surviving and thriving inside – a family business

[10:19] – How Josh navigated a tense partner buyout and instantly simplified everything

[13:46] – Choosing the right leadership roles: birth order, strengths, and painful missteps

[16:09] – The only books and frameworks that actually moved the needle (and why “just-in-time learning” beats old-school reading habits)

[20:22] – From swinging hammers to overseeing finance – demystifying numbers when you’re not a CPA

[26:42] – Weekly pulse meetings, candid conflict, and the real CEO-COO dance

[29:04] – How fractional COO work revealed the true bottlenecks in small business growth

[33:13] – The most costly mistake COOs make (and how Josh trains owners to finally be “all in”)

About the GuestJosh Post is an industry-recognized Business Turnaround Expert andFractional Chief Operating Officer who specializes in business recovery, optimization, and rapid growth. Between his position as a COO with The Cabochon Group of Companies and his work as an Independent Expert, he manages a diverse portfolio of over $57 Million spanning several industries.

From streamlining operations and accounting to marketing and even acquisition, The Cabochon Group of Companies is the ultimate business support hub where businesses can access a unified strategy from a single source of seasoned professionals that provide a comprehensive, integrated experience.

As a Fractional COO and Business Advisor Josh leverages his expertise to provide businesses with targeted, one-on-one guidance on the critical challenges threatening operations. Through resources like his signature business assessment, the Business MRI, he’s able to hone in on the root issues, tailoring strategies that work.

He credits the COO Alliance for helping him to overcome imposter syndrome, teaching him how to harness his strengths as a Galvanizer and Enabler to drive execution and momentum at scale.

🔗 LinkedIn | Website | Company

Mentioned Resources1. Canadian Association of Family Enterprise (CAFE) 2. John Maxwell (Servant Leadership) 3. Tribal Leadership by Dave Logan 4. EOS/Traction 5. Ryan Deiss, Roland Frasier 6. Scalable 7. Simple Numbers by Greg Crabtree 8. Bob Gavreau CPA 9. QuickBooks 10. Good to Great by Jim Collins

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand

Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

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What if the real key to scaling your business isn’t a revolutionary product, but your ability to build a culture where “weirdness” is an asset and radical respect transforms politics into partnership?

In this electric episode, Cameron Herold sits down with John McDonald, Chief Operating Officer at Poshmark, to unpack how one of the world’s most beloved marketplaces keeps growing in spite of Goliath competitors and shifting markets.

Together, they reveal why most leaders get core values wrong, how Poshmark keeps small sellers winning (not just the giants), and what it truly takes to expand internationally without derailing your DNA. John’s stories are real, the lessons are battle-tested, and you won’t find a paint-by-numbers playbook here—only hard-won insights and rare candor from inside the trenches.

Don’t wait. Listen now to avoid building a company that stalls at “good enough,” or tears itself apart scaling fast. This episode unveils systems, strategies, and human truths you won’t hear anywhere else.

Timestamped Highlights[00:00] – Why this “fan favorite” episode is back and the lesson it delivers for every second-in-command

[02:20] – What Harvard Business School actually teaches about decision-making in chaos

[05:28] – Unmasking Poshmark’s origin: Why the human touch, not tech, is their unfair advantage

[09:00] – The $1,000 sneaker flip… and how Poshmark makes money (no nickel-and-diming)

[13:24] – What really changes when you grow from 35 to 400+ people (and where companies go wrong)

[19:41] – How they killed company politics and the “respect” system that keeps silos from forming

[23:04] – Are your “core values” just words? The surprising reason Poshmark’s work (and most don’t)

[28:37] – How Poshmark protects small sellers—and why giving back unlocks explosive growth

[33:57] – The dangerous moment for org charts: when matrix thinking becomes non-negotiable

[40:55] – Why learning to listen is the hardest (and most critical) leadership skill for COOs

About the GuestJohn McDonald is the Chief Operating Officer of Poshmark, a leading social commerce platform revolutionizing how the next generation shops and sells. With a deep background in marketplace management (including eight years at eBay), John’s powered Poshmark’s exponential growth and built culture-first teams that thrive. He’s a Harvard MBA, an operations architect, and a fierce advocate for scaling with love and discipline.

🔗 LinkedIn | Website

Mentioned Resources1. eBay 2. Ning 3. Procter & Gamble 4. Harvard Business School 5. University of California, Berkeley 6. 1-800-GOT-JUNK 7. Amazon 8. Lululemon

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What if the most valuable currency in your career isn’t money, but authentic relationships nobody can take away?

In this urgent episode, guest host Sivana Brewer digs deep with John Rubino, COO and founder of JID Investments and a US naval aviator turned business leader. Together, they unravel how military discipline, open-book honesty, and relentless connection-building are the forgotten keys to thriving in today’s high-stakes market.

Discover the proven systems, mindset shifts, and emotional skills John uses to lead through market chaos, burnout, and uncertainty. If you’re tired of surface-level business advice and want the real trade secrets to scaling impact and resilience, you need this now.

Listen or risk missing out on the exclusive moves that successful second-in-commands use to win, when everyone else is underwater.

Timestamped Highlights[00:00] – Transitioning from Navy pilot to COO: war stories behind real discipline

[02:05] – How John’s military roots shaped his leadership style and investor trust

[04:40] – The wild pivot: launching a business before leaving active duty

[07:07] – Top Gun moments, family legacies, and the dream of commanding multi-million dollar assets

[10:53] – Secret systems for managing 18+ deals and 200+ investors without chaos

[14:02] – Navigating COVID uncertainty—how top COOs adapt and overcome

[17:02] – The hidden ROI of real relationships and why most companies are doing it wrong

[29:44] – Masterminds and tribe thinking: the best advice John gives his own kids

[34:02] – John’s high-impact daily process for balancing work, team, and personal life

About the GuestJohn Rubino is the COO, founder, and co-managing partner of JID Investments, where he’s raised over $45M and delivered returns across dozens of real estate projects for 200+ investors. With more than 20 years as a U.S. naval aviator followed by a decade in private equity, John is renowned for his disciplined, relationship-first approach to investing and leadership. He also coaches real estate and financial professionals in strategic wealth-building at KW United Wealth.

🔗 LinkedIn | Website

Mentioned Resources1. KW United Wealth 2. Keller Williams 3. Tribe of Millionaires (book) 4. GoBundance (mastermind) 5. Welcome to the Cause (Marc & Kristen King) 6. Dale Carnegie – How to Win Friends and Influence People 7. Napoleon Hill – Think and Grow Rich 8. Gary Keller & Jay Papasan – The One Thing 9. Juniper Square (investment portal) 10. Calendly 11. Alex & Layla Hormozi 12. EOS

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Tribe of Millionaires: What if one choice could change everything?

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series)

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Are you secretly worried your growth will wreck the “family” vibe in your business or that tighter systems will make top talent leave?

In this episode, Sivana Brewer interviews Erica Wright, COO of VRA Realty, whose systems-first playbook catapulted the brokerage from 85 to 115 agents, spanning five states.

They dig into the raw truth of building infrastructure for explosive scale (without losing loyalty), balancing tough accountability with real compassion, and leading teams remotely while launching new ventures abroad. Discover how Erica harnessed her psychology and sales background to build trust, manage visionaries, and create a culture where hard conversations actually drive growth.

Don’t miss this episode if you want to avoid costly attrition, burnout, and lost culture. Listen now for exclusive, actionable insights. These proven moves aren’t taught anywhere else!

Timestamped Highlights[00:00] – Erica’s bold entry: transforming chaos into compliance with her first CRM rollout

[05:51] – How a psychologist became an operations powerhouse (and opened 8 offices in 6 months)

[09:45] – Balancing ambition and deep family ties after personal loss—the surprising lessons for remote executives

[13:46] – Color-coded calendars and time-blocking rituals: how Erica runs five business lines from Mexico

[16:01] – Her step-by-step playbook for deciding what to delegate, outsource, or tackle solo

[19:11] – The “idea overwhelm” dilemma—how to hold visionaries accountable to the real mission

[21:37] – Inside the first 90 days: building trust, rolling out new systems, and avoiding agent revolt

[25:27] – The truth about “family cultures”: love, accountability, and how to fire without guilt

[28:07] – Why being COO feels lonely (and what to do about it, ven if you’re building a team abroad)

[31:31] – Emotional management, therapy sessions, and creating radical honesty in a high-turnover industry

[39:28] – Erica’s regrets—and #1 advice for any new COO about setting boundaries with their CEO

[41:05] – Her next big move: remote work, funds management, and two brand-new business launches

About the GuestErica Wright is the Chief Operating Officer of VRA Realty, a fast-growing boutique real estate brokerage now spanning five states and over 115 agents. Known for her powerhouse systems mindset and global operations expertise, Erica engineered VRA’s scale through smart hiring, process revamps, and authentic relationship-building. She brings a rare blend of psychology, direct sales, and hands-on leadership from international markets, transforming loosely organized teams into high-accountability, high-loyalty cultures. Erica is also the founder of Steven’s Wings, a nonprofit for underserved youth, and is launching “This Might Be a Bad Idea”—a podcast about life and leadership abroad.

🔗 LinkedIn | Website | Facebook | Instagram | YouTube

Mentioned Resources1. Steven’s Wings (nonprofit) 2. EOS / L10 (Entrepreneurial Operating System) 3. Eventbrite 4. Closers.io (referenced company)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What if building world-class company culture could slash turnover, ignite team loyalty, and make you love coming to work, even after 14 years in the trenches?

In this electrifying episode, guest host Sivana Brewer dives deep with Vincent Malizia, Co-Owner and Chief Culture Officer at A1 Roofing, to reveal how a "people first" mindset transformed his business. They unpack how working alongside family, delegating with trust, and prioritizing fulfillment (inside and outside work) create truly sustainable success. You'll hear raw stories, unconventional tactics, and hard-earned lessons on leadership, autonomy, and building a company that people actually brag about.

Listen now to discover proven strategies that will help you avoid endless burnout, break free from revolving team doors, and stand out with powerful emotional intelligence. This is an exclusive, story-rich episode, a must-hear for any operator or leader ready to love their business (and life).

Timestamped Highlights[00:00] – Why most people who resist change eventually check out, and how Vincent attracts “let’s go” energy

[01:14] – The unexpected origins of A1 Roofing: family hustle, college lessons, and sharing everything

[08:04] – When company leaders choose team dignity over difficult clients—winning big by walking away

[09:08] – How investing in health benefits, retreats, and family flexibility created a magnetic culture

[12:32] – Unlimited PTO and summer Fridays: why radical time-off policies actually increased productivity

[13:01] – The surprising drop in turnover rate, and how Vincent’s approach crushed industry averages

[15:14] – Why giving up Saturday work fueled energy and fulfillment for tough field roles

[22:27] – How moving from “doing it all” to scalable systems unlocked Vincent’s passion (and his sleep)

[27:02] – Mentorship, leadership meetings, and a wild commitment to personal growth—all in the real world

[34:10] – Inside the rare, drama-free CEO/COO partnership—what makes “ego-free” collaboration last

[39:55] – How AI transformed operations and supported team members with real challenges

About the GuestVincent Malizia is the Co-Owner and Chief Culture Officer of A1 Roofing, a leading commercial roofing company serving the New York tri-state region. Known for his 14+ years of people-first leadership, Vincent rebuilt A1’s company culture from the ground up—cutting turnover by more than half and fostering a team of nearly 100 employees. He’s recognized for his advocacy of autonomy, meaningful recognition systems, family-friendly policies, and investing in mentorship at every level.

🔗 LinkedIn | Website

Mentioned Resources1. John Starks (guest speaker, leadership retreats) 2. Join Assembly (employee recognition software) 3. WhatsApp chat (team communication) 4. ChatGPT (AI tool for job notes and operations) 5. KFC – Colonel Sanders story 6. Gary Vaynerchuk

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Are you secretly wondering if your team has what it really takes to scale across borders, cultures, and chaos?

In this episode, Sivana sits down with Jim Lutzweiler, Global COO at ForAfrika, to pull back the curtain on what actually makes world-class teams tick. From the dirt floors of Ghana to the boardrooms of Fortune 500s, Jim’s been the fixer for mission-driven giants—solving people, culture, and growth puzzles in over 100 countries.

If you’re tired of surface-level leadership advice and ready to learn the real, gritty skills for building resilient teams, breaking silos, and driving impact under fire, this conversation is your competitive edge. Listen now to dodge the pain and political landmines of hiring wrong, failing succession plans, or losing visibility on what actually matters.

This episode delivers battle-tested wisdom for COOs who want to thrive. Miss it, and you’ll be left behind. Only here will you find these raw, proven insights. Don’t skip this one.

Timestamped Highlights[00:00] – The no-surprises rule that keeps leadership out of the headlines (and how silence wrecks your team’s brand)

[02:10] – From Peace Corps mud huts to C-suite: why relentless curiosity built Jim’s game-changing career trajectory

[05:33] – Why hiring for passion isn’t enough—developing the DNA for unstoppable teams across 8 countries

[12:17] – When a single email kills your funding: navigating shock, recovery, and reinvention under global donor cuts

[16:48] – The “BMW engine” mentality that rewired how Jim builds high-output teams

[20:07] – How to spot (and fix) hidden silos—and why most leaders get blindsided

[34:10] – In-person secrets: the critical moves that build (or break) trust when screens won’t cut it

[51:31] – Working with visionaries: telling your CEO the hard truth and loving your “number two” seat

About the GuestJim Lutzweiler is the Chief Operating Officer at ForAfrika, an NGO transforming lives by unlocking Africa’s resources to help its people thrive. With over 25 years of experience in international development, including work across 100 countries for governments, NGOs, and Fortune 500 companies, Jim is recognized for building resilient teams, leading successful change initiatives, and managing complex projects at scale.

🔗 LinkedIn | Website

Mentioned Resources1. World Food Programme 2. USAID 3. UNICEF 4. EOS – Entrepreneurial Operating System 5. AARP Foundation 6. Duquesne University

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever feel overwhelmed by the impossible task of scaling a team without losing your soul or your culture? You’re not alone… or powerless.

In this episode, Sivana Brewer is joined by David Chol, COO of Vanguard Properties, for a candid conversation about breaking through isolation, banishing burnout, and the rare leadership moves every operator needs to hear (but never gets taught).

They dive deep into why “quality over quantity” culture trumps complexity, how to actually build people (not just systems), and what happens when you ditch the rulebook and trust your gut. Learn proven ways to create psychological safety, unleash autonomy, and develop team members you never realized were hiding in plain sight.

Listen now if you want a legendary team, not headaches. Tune in today to steal the strategies you won’t find on any corporate checklist and avoid the silent cost of letting your best people stagnate.

Timestamped Highlights[00:00] – The wild, serendipitous story of how an overseas friendship turned into a game-changing recruiting move

[01:24] – “Quality over quantity”: The Vanguard way of winning big without getting bigger

[04:46] – Why career-crushing heartbreaks can open doors to your best opportunities—and why David welcomes them

[10:17] – There was no playbook: What happens when you’re handed your “dream job” and left to sink or swim

[13:15] – Surprising truths: What David really discovered about himself when the safety nets disappeared

[19:04] – The secret to creating a culture of radical autonomy without chaos—or loss of accountability

[21:10] – Why most interviews are fake (and how to truly get to know someone before you hire them)

[31:35] – The 15-calls-a-day ritual: The proven method that keeps hidden talent from falling through the cracks

[38:03] – Exactly how to keep your best people growing—plus the overlooked dangers of ignoring their untapped skills

[42:07] – The harsh realities no one tells COOs about—plus honest ways to navigate “second in command” constraints

About the GuestDavid Chol is the Chief Operating Officer of Vanguard Properties, the Bay Area’s largest independent and LGBT-led brokerage, boasting 500+ agents and a forty-year legacy. A lifelong real estate operator with roots ranging from private equity to technology, David is known for building standout cultures and pioneering people-first leadership strategies that drive growth, even when markets are in turmoil. At Vanguard, he champions autonomy, radical honesty, and transforming hidden staff potential into real company wins.

🔗 LinkedIn | Website

Mentioned Resources1. James Nunemaker (Vanguard CEO) 2. Frank Nolan (Vanguard President/Co-Owner) 3. Pam Ruffino (Director of Agent Success)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Are you facing the pressure to reinvent your business before it’s too late? Imagine your cash flow vanishing, your team at risk, and your market shifting overnight.

In this candid, deeply human episode, Sivana Brewer talks to Ruth Velez, COO and co-founder of Vinali Group, who led her company from the brink of collapse during COVID through a string of audacious pivots to global growth. Ruth exposes the real emotional rollercoaster behind leading with your partner, building culture across borders, hiring and keeping amazing talent, and never losing faith, no matter how chaotic it gets.

This episode isn’t just about operations, it’s about surviving, adapting, and growing stronger together. Listen now to avoid the pain of stalling out, wasting years on the wrong models, or letting fear keep you stuck. Don’t miss Ruth’s rare, actionable insights. You won’t get this level of honesty or inside story anywhere else.

Timestamped Highlights[00:00] – The bold moment Ruth and her husband decided failure was NOT an option

[02:50] – How COVID nearly destroyed their staffing business—and the exact pivot that saved them

[03:59] – Recruiting from Colombia: training from scratch to building a cross-border powerhouse

[05:45] – Nearshoring vs. offshoring: hidden advantages for cost, culture, trust

[08:52] – Security, HR, and team-building—the true reasons to use a staffing partner

[12:00] – Grit and transparency: the secret to client loyalty during chaos

[17:48] – Marriage + business: the COO/CEO dynamic, picking which wild ideas to follow

[24:06] – Being the “options queen”—conquering doubts and finding your strengths

[33:42] – Building legacy: raising entrepreneurial kids in a family business

[35:34] – Only work with clients who TRULY fit—how that changed everything

About the GuestRuth Velez is COO and co-founder of Vinali Group, an international nearshore staffing company headquartered in Orlando, FL with offices in Colombia and across Latin America. Ruth is known for operational excellence, culture-building, and helping US companies leverage nearshoring for both trust and talent.

🔗 LinkedIn | Website

Mentioned Resources1. PPP Loan (COVID relief program) 2. EOS – Entrepreneurial Operating System 3. ISO 27001 (cybersecurity certification) 4. Alex and Layla Hormozi (business couple) 5. Traffic and Conversion Summit (business conference) 6. Blockbuster, Redbox, Netflix (examples of pivoting, business adaption)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Are you drowning in busywork, feeling alone at the top, and itching to create a business that lets you actually live?

In this episode, host Sivana Brewer talks with the dynamic Meghan Donnelly, COO of Brand Built, who reveals how neurodivergence and automation can become your most thrilling business superpowers.

You’ll get the raw truth on turning chaos into opportunity, why clean data unlocks peace of mind, and the revolutionary systems that make a five-person team outperform companies with hundreds.

If you want to break the chains of burnout, build a brand you love, and create the operational lifestyle most entrepreneurs only dream about… this real, radically honest episode is your shortcut. Listen now or risk falling even further behind. These are actionable insights you won’t hear anywhere else.

Timestamped Highlights[00:00] – Why “stop working” might be the smartest advice for results

[03:39] – The accidental secrets of scaling despite ADHD—and how neurodiversity can become a victory

[07:52] – How being first and different as a woman in tech nearly broke Meghan Donnelly

[13:47] – The surprising trap of big projects—and the revolutionary 30-day solution

[20:13] – A radical approach to getting business partnerships that pay forever

[27:21] – The automation freak’s shocking rule: automate, delegate, then eliminate

[44:47] – How poor onboarding quietly destroys teams and revenues (and the proven fix)

[52:03] – Loom + AI SOPs: The must-know trick for effortless documentation

[58:29] – Why most business goals keep you stuck—and the “life-first” blueprint

About the GuestMeghan Donnelly is the Chief Operating Officer of Brand Built, a fast-growing peer-to-peer coaching community for founders focused on LinkedIn branding and business automation. With 15+ years in digital operations, Meghan Donnelly has gone from coder to corporate leader to founder, transforming her ADHD diagnosis into entrepreneurial firepower. She’s known for building operational systems that are so lean and automated, five people can run what usually takes fifty. She’s also the creator of the Queen of Automation podcast and Digital Magic CRM SaaS.

🔗 LinkedIn | Website | Podcast

Mentioned Resources1. Digital Magic CRM 2. Nat Berman (LinkedIn expert, founder) 3. Darren Mass (Brand Built founder, exited entrepreneur) 4. Go High Level (software platform) 5. Loom 6. Notion 7. Slack 8. Google Workspace 9. ChatGPT 10. Entrepreneurial Operating System (EOS, referenced in approach) 11. Vivid Vision (Cameron Herold’s book)

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What if the only way to build a company and a life with true resilience was to let everything break? Are you burned out, questioning leadership, or stuck in a plateau while everyone expects you to “scale perfectly”?

In this episode, host Sivana Brewer sits down with Matt Rhodes, COO of The Phoenix Method and co-founder of Polaris Capital Investments. Matt shares his raw story of rising from rock bottom, both in business and marriage, using a radical combination of systems, self-accountability, and explosive mindset shifts.

Discover how Matt and his wife Jen rebuilt trust, transformed company culture, and mastered the uncomfortable art of letting go… all while weathering the chaos of COVID and scaling new ventures.

Skip the endless analysis and unlock the real, actionable playbook for bouncing back stronger. Tune in now or risk staying stuck in mediocrity. This episode is an exclusive masterclass for COOs tired of perfection and ready for exceptional impact.

Timestamped Highlights[00:00] – Why COOs must “let systems break” to escape perfection traps

[01:16] – The harsh wake-up call that shattered business—and marriage

[04:01] – How COVID exposed fragile culture—and forced total reinvention

[07:07] – The critical hiring shift: moving from sales stars to customer-first teams

[10:33] – Letting go, delegation, and the painful process that actually fueled growth

[13:52] – Fresh eyes: Why bringing in outsiders is the hidden superpower in scaling

[15:17] – The vital metrics Matt tracks weekly to prevent disaster before it hits

[19:07] – How Matt and Jen divided CEO/COO roles to leverage their strengths

[24:02] – Why top COOs never go it alone—the ROI (and resistance) of world-class coaching

[32:12] – Breaking isolation: Why environment and peer groups are every COO’s money-making secret

[36:43] – The one mindset shift that transformed results, inside and out

About the GuestMatt Rhodes is the COO of The Phoenix Method and co-founder of Polaris Capital Investments, with over 25 years of leadership experience across corporate America, fitness franchises, and strategic investing. Known for his real-world resilience and trailblazing company culture turnarounds, Matt is a go-to coach for leaders intent on transforming challenges into growth opportunities. His current roles reflect his commitment to systems-led scaling, paired with the uncommon honesty few executives dare to share.

🔗 LinkedIn | Website | Facebook | Instagram

Mentioned Resources1. Ram Dass 2. Snap Fitness 3. Closers.io 4. EOS (Entrepreneurial Operating System) 5. Mindset Coaching 6. Burning Man

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗Connect with Sivana on LinkedIn

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever feel like you’re stuck fixing fires instead of building teams that actually thrive? Imagine stepping into a legacy brand, mobilizing hundreds of operators, and transforming your culture from confused to unbeatable, all while modernizing for the future.

In this episode, Cameron Herold gets real with Jackie Secor, COO of Taco John’s. She’s a 25-year franchise and operations veteran who reveals how trust, creativity, and emotional intelligence drive relentless brand loyalty and profit. They dive deep into promoting insiders, learning from the front line, fighting standardization chaos, and using AI to cut real problems, not just hype.

If you’re tired of leadership fluff and want the actual proven moves great COOs use to build legendary teams, this episode is your advantage. Press play right now if you want to stop the pain of high turnover, poor culture, or outdated systems and get the inside story you’ll never hear anywhere else.

Timestamped Highlights[00:00] – Why problem-dropping is forbidden in Jackie’s office

[03:01] – The unexpected challenges facing any new COO in a legacy brand

[04:06] – Why the right network beats experience every time

[07:42] – Jaw-dropping fix: How she clawed back operational standardization

[09:21] – The hidden dangers of outsourced audits (and how Jackie reversed them)

[13:30] – How stretch assignments reveal real leaders, not just performers

[15:04] – Emotional intelligence: The operator’s secret weapon

[17:42] – How Jackie coaches Gen Z talent when they want the corner office—now

[20:03] – The shocking empathy learned on the franchisee side

[25:41] – Standardizing the most controversial taco technique: meat on bottom or side?!

[29:13] – Multi-generation success—how Taco John’s beats the odds other brands can’t

[32:03] – Are robots and AI the real next move, or total overkill?

[36:03] – Why “get back to basics” wins versus flashy ideas every time

[37:46] – The one job in the restaurant nobody envies (and why it matters for culture)

[43:31] – Redefining quality and value, even as giants like Chipotle pivot fast

[44:04] – Why every franchisor MUST run their own locations for credibility

[45:56] – The advice Jackie wishes she got at 21 (and warns every young COO today)

About the GuestJackie Secor is the Chief Operating Officer at Taco John’s, a fast-growing, family-owned restaurant brand with a passionate multi-generation franchise base. With over 25 years’ experience across both franchisee and franchisor sides, including at Auntie Anne’s, she’s renowned for building high-performance teams, driving operational turnarounds, and modernizing legacy operations through creativity and emotional intelligence.

🔗LinkedIn | Website

Mentioned Resources1. Auntie Anne’s 2. GO To Foods 3. International Franchise Association (IFA) 4. Heather Neary (Taco John’s CEO) 5. Presto AI 6. Chipotle 7. 1-800-GOT-JUNK 8. Starbucks USA 9. Sprint acquired by T-Mobile

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever wondered why so many remote teams fall apart while others scale to $100M and beyond… without burning out? This episode is a raw, practical look at exactly what it takes to build and lead a remote-first organization that actually works, not just in theory, but in the trenches.

Cameron Herold sits down with Ryan Montgomery, COO of ClickFunnels, to expose the real playbook behind thriving distributed teams, rapid-fire decision making, relentless innovation, and building systems that keep a visionary CEO’s wildest ideas on track. You’ll hear the battle-tested culture moves, hiring decisions, and frameworks that eliminated chaos as ClickFunnels vaulted from scrappy startup to industry king.

Don’t let unpredictable growth, relentless tech changes, or a “too many ideas” CEO destroy your progress! Listen now for exclusive, battle-proven insights you won’t get on any other COO podcast. Miss this conversation and risk getting left behind chasing hacks instead of building something legendary.

Timestamped Highlights[00:00] – How a rejected idea turned into a $100M phenomenon

[02:35] – The radical decision that forever changed ClickFunnels’ growth

[04:28] – Why most teams struggle with remote culture—and the proven fix

[09:55] – The secret to keeping a visionary CEO happy without burning out your team

[13:39] – What to throw away from your last company if you want to survive hypergrowth

[18:44] – How ClickFunnels keeps employee turnover shockingly low

[25:31] – The Go Meeting: an addiction for solving obstacles at lightning speed

[32:06] – When and why “killing sacred cows” saved the company

[41:03] – What Ryan wishes he’d known before leading thousands through explosive change

About the Guest

Ryan Montgomery isthe Former Chief Operating Officer at ClickFunnels, where he’s been instrumental in scaling the company from a small startup to a global, remote-first powerhouse serving nearly 100,000 customers. A seasoned software engineer and relentless problem solver, Ryan is celebrated for building high-performance teams, architecting resilient systems, and distilling visionary energy into repeatable growth engines.

🔗 Website

Resources & Mentions1. Remote (book, Jason Fried & David Heinemeier Hansson) 2. Rework (book, Jason Fried & David Heinemeier Hansson) 3. Play Bigger (book) 4. Silos, Politics and Turf Wars (book, Patrick Lencioni) 5. The Advantage (book, Patrick Lencioni) 6. V2MOM (Salesforce/Mark Benioff framework) 7. Harvard Business Review – The Misunderstood Role of the COO 8. Operation Underground Railroad 9. Russell Brunson 10. Todd Dickerson 11. Tony Robbins 12. Dean Graziosi 13. Genius Network 14. Infusionsoft by Keap 15. Shopify 16. Salesforce 17. Amazon

Important Links1. Connect with Cameron: Website | LinkedIn 2. Explore the COO Alliance - The World’s Leading Community for Seconds in Command 3. Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book 4. Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) 5. Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

The Advantage: Why Organizational Health Trumps Everything Else In Business

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Are you caught in the chaos of growth, struggling to build a team that actually wins together—not just on paper? In this unflinching episode, Sivana Brewer sits down with Christopher Wein, COO of Equiton Developments and a heavy-hitter in North American real estate, to crack open the mechanics of true team performance.

Discover why chemistry, not just talent, is the heart of unstoppable teams, how to identify toxic “A-players” before they destroy your culture, and the essential systems that cut out waste and ramp up productivity. Plus, get an inside look at how a real estate powerhouse harnesses AI, brand, and leadership psychology to fuel constant growth.

If you crave a more empowered team and want to sidestep the burnout and drama most operators face, you need to hear this conversation—right now. Wait, and you risk falling (further) behind leaders who are already applying these exclusive insights.

Timestamped Highlights[00:00] – How chemistry—not talent—makes or breaks a winning team

[05:00] – The “invisible” signals leaders use to spot misalignment early

[11:25] – Wein’s ruthless approach to first-90-day change… and why waiting kills progress

[16:48] – The surprising danger of superstar hires (and how to prevent toxicity)

[26:38] – Crafting vision: where execs must dictate and where teams must own it

[33:02] – What real productivity looks like—inside a COO’s hyper-productive day

[40:17] – The tool myth: how misused systems actually crush company growth

[53:46] – Revolutionary leadership: From “making” to “causing” results without the drama

Mentioned Resources* QuickBooks * Microsoft Teams * Slack * ChatGPT * Vivid Vision by Cameron Herold * King Charles III Coronation Medal Calgary Top 40 under 40

About the GuestChristopher Wein is the Chief Operating Officer of Equiton Developments, a private equity real estate firm with 18,000 investors and a national development portfolio. Known for over 25 years of operational leadership across Canada and the United States, Wein is an industry innovator in sustainable building and high-performing leadership teams. He’s received top honors, including Calgary’s Top 40 Under 40 and the King Charles III Coronation Medal for philanthropy. Connect with Christopher for proven wisdom on team scale, chemistry, and vision-driven operations.

🔗 LinkedIn | Website

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever felt overwhelmed by relentless growth, leadership friction, or the challenge of building teams that actually scale? What if you could gain proven, insider strategies for multiplying operations by 20X while keeping chaos at bay?

In this bold episode, Cameron Herold sits down with Harrison Crum, Chief Operating Officer of Ally Waste, to unpack the rarely-told story behind scaling a national waste-services brand—now operating in 40 states, with over 1,500 employees and a mission to dominate a niche few understand.

They dig deep on developmental leadership, acquisition integration, ruthless prioritization, and using tech and AI for surprising advantage. If you want to dodge burnout, outpace competitors, and solve execution pain now, don’t wait—this conversation reveals real advantages you won’t find anywhere else.

Timestamped Highlights[00:00] – Harrison spills how sales intelligence and regional structure turn cold prospects into loyal clients

[02:31] – Why the “doorstep to dumpster” model wins in multi-family and what luxury tenants secretly value

[04:33] – The ugly side of apartment junk and how subscription junk removal flips the profit script

[07:03] – Ally Waste’s national play: how to dominate fragmented markets and win big contracts

[09:29] – Commercial expansion temptations: the real use cases for “waste leveling” in strip malls

[13:58] – Navigating hauler relationships, unions, and the anti-mafia garbage wars in New York & New Jersey

[16:51] – How 20X growth nearly broke the company—and the relentless focus that turned chaos into margin

[21:43] – Acquisitions decoded: finding the right people, fixing culture, and building tech that actually scales

[26:04] – Are robots or AI coming for waste? Harrison’s thrilling vision for how tech could flip the industry

[32:01] – The Ally Way: promoting leaders from within, tough-core values, and intentional development

About the GuestHarrison Crum is the Chief Operating Officer of Ally Waste, a fast-growing, multi-state waste services provider specializing in multifamily and commercial property solutions. With deep experience in Fortune 500 and private sector operations—including past roles at Republic Services and Ford—he’s known for scaling Ally’s operations by 20X in four years, championing high-retention business models, and building game-changing technology for dirty jobs. Harrison is a seasoned leader in acquisition integration, organizational development, and culture-driven execution.

🔗LinkedIn | Website

Mentioned Resources* 1-800-GOT-JUNK * Republic Services * GFL * Waste Connections * National Apartment Association (NAA) * Babson College (Harrison’s MBA alma mater) * How to Win Friends and Influence People (book) * Dare to Lead by Brené Brown (book) * Leadership and Self-Deception (book) * The One Minute Manager (book) * Claude (AI tool) * ChatGPT (AI tool) * Fyxer (AI email tool)

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Leadership and Self-Deception: Getting Out of the Box

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Are you buried in the daily grind, afraid that missing one detail could wreck your team or business? Wondering how the best COOs stay energized, innovate, and avoid burnout while leading in a world that never slows down?

This episode, guest host Sivana Brewer dives deep with Nick Dinsmoor, COO of Reel Axis, a fast-growing B2B marketing powerhouse. They unravel the secrets of self-awareness, delegation, and what happens when leaders brutally prioritize. You’ll hear why letting your employees run side hustles sharpens your edge, how to ride the AI tsunami without drowning, and why radical candor—without the edge—still gets results.

If you want to stop reacting and start driving bold operational change, this conversation drops the truth you need. Listen now to discover how top COOs avoid chaos and push their teams further, faster. Tune in or risk missing out on the real breakthroughs shaping the new COO elite.

Timestamped Highlights[00:00] – The critical habit COOs need to ignore “the noise”—and why it’s a superpower

[02:16] – Why giving back is central to culture, and how it wins business in surprising ways

[04:37] – How AI completely upended content marketing (and what agencies do differently now)

[06:15] – When radical transparency turns toxic, and the pivot that saved a team

[08:29] – Newsletters: The “outdated” tactic that’s suddenly driving explosive growth

[10:29] – The 95/5 rule: A marketer’s secret to outlasting competitors in any vertical

[21:29] – The surprising upside of having employees with side hustles

[27:07] – What ruthless prioritization actually looks like for high-performing COOs

About the GuestNick Dinsmoor is the Chief Operating Officer at Reel Axis, a leading B2B marketing agency specializing in buyer intent data and anonymous visitor identification. Known for his blend of financial discipline and creative strategy, Nick has helped scale Reel Axis through radical transparency, empowering culture, and a relentless focus on operational evolution.

🔗 LinkedIn | Reel Axis

Mentioned Resources* Beehiiv (newsletter platform) * The Neuron (AI newsletter) * Morning Brew * EOS – Entrepreneurial Operating System * Rockefeller Habits * Notion * Teams * Slack * Gino Wickman (Traction) * Leila Hormozi * Alex Hormozi * Closers.io * Scott Oldford

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

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Ever wonder why most companies struggle to scale real culture as fast as they grow? What if the right blend of purpose, freedom, and radical alignment could make your team unstoppable?

In this Fan Favorite episode, Cameron Herold sits down with Kshitij Minglani, co-founder of Mindvalley Quests and serial entrepreneur, to unpack the proven playbook behind building a revolutionary “cult-like” workplace where high-performers thrive, politics die, and radical innovation flourishes.

They explore OKRs that spark action, mantras that force clarity, remote team magic, and how Gen Y talent fuels explosive, sticky growth. You’ll hear mind-blowing lessons on hiring, self-driven learning, and operational rhythm that you won’t get in any MBA.

Listen now, because the pain of missing these atomic insights is real: most companies will burn out, fragment, or plateau if they skip what you’ll learn here. This is your exclusive shortcut to building a thriving team before you get left behind.

Timestamped Highlights[00:00] – The real secret to “Second in Command” chemistry and why skillset complement matters more than ego

[00:03:33] – How Mindvalley went from selling meditation courses to teaching 10 million people a year

[00:07:00] – Proven tactics to attract Gen Y talent from 54 countries—bootstrapped, not VC-fueled

[00:09:45] – Why career pages, values, and strategic interviews pull “cult-like” high performers (and kill politics)

[00:12:16] – The radical power of OKRs, failing 50%, and how competition keeps teams sharp

[00:16:14] – Outward thinking and self-driven learning: fueling growth with global hackathons and TED talks

[00:18:05] – How “OODA Loops” from the military weaponize CEO-COO alignment

[00:21:05] – The epic failures: when Mindvalley ignored customers and missed the subscription revolution

[00:29:09] – Minimum Viable Product mentality—shipping fast, fighting perfection, and keeping teams hungry

[00:35:08] – How Lifebook and conscious parenting keep remote teams human, connected, and loyal

About the Guest

Kshitij Minglani is the Co-Founder of Mindvalley Quests, a global leader in education and personal growth, serving millions from 54 countries. Known for his mastery in scaling startups, building culture-first organizations, and strategic innovation, he’s been behind some of Mindvalley’s most explosive pivots. Kshitij specializes in operations, growth, and high-velocity hiring, giving him unique authority for COOs and aspiring leaders alike.

🔗 LinkedIn | Website

Resources & Mentions* Mindvalley University * Mindvalley Quest * WildFit * Lifebook (by John and Missy Butcher) * A-Fest * OODA Loop (Observe, Orient, Decide, Act) * Google (corporate practices) * Intel, PwC, Malaysian Government (corporate training partners) * Blue Ocean Strategy (book) * “Plan, Brief, Execute, Debrief” (Air Force concept) * TED Talks

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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Ever felt overwhelmed by breakneck growth, scattered systems, and a CEO who just wants “more”—now? If you’re a second-in-command, this episode flips the pain of scaling upside down.

Host Sivana Brewer dives deep with Inaas Arabi, COO at Block & Associates Realty and an industry veteran who’s engineered two rounds of company doubling (with a third on deck). They break down order-from-chaos strategies, how to build systems that actually scale, and the hidden math of hiring for sustainable results. Hear why most “growth plans” fail, and how trusted advisors and specialized team pods change everything.

Don’t miss out—if you want to avoid costly mistakes, burnout, and leadership isolation, tune in now. This episode exposes proven, rare insights and actionable frameworks you simply won’t get anywhere else.

Timestamped Highlights[00:00] – From scorching Austin heat to building legacy: Inaas’s introduction and real-world leadership challenge

[00:03] – The “three-month property turnover” nightmare and the breakthrough that shattered it

[00:16] – The surprising danger in property manager–centric models and the pod system that solves it

[00:27] – Chaos vs. order: When to build systems and when to let things break (and why most get it wrong)

[00:32] – The obscure art of error rates—and why perfect service is a myth, even for world-class COOs

[00:34] – How trusted advisors expose hidden blind spots that can kill your growth

[00:39] – Building your mentor board: Where to find them and how to make the relationship work

[00:48] – Tripling scale and checking off U.S. states—behind the personal drive fueling strategic victories

Resources & Mentions* Zillow * RealPage * American Homes 4 Rent * Progress Residential * UltraSource * EOS (Entrepreneurial Operating System)

About the GuestInaas Arabi is an accomplished executive with over 25 years in real estate and property management, including leadership roles at companies like Zillow, RealPage, and American Homes 4 Rent. Since joining Block & Associates Realty in May 2023, she has focused on optimizing operations and driving strategic growth in the greater Atlanta and North Carolina regions. Inaas holds an Executive MBA from Kennesaw State University and has a strong background in asset management, operations, and tech-driven solutions for the real estate industry.

🔗 LinkedIn | Website

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this episode of the Second in Command Podcast, co-host Sivana Brewer sits down with Richard Scheele, CFA, CFP, Managing Partner at Next Level Planning Group and former COO Alliance member.

Richard takes us inside more than a decade of leadership evolution, from starting as an intern to stepping into the Managing Partner seat of a fast-growing financial planning firm. He shares candid stories about redefining his role, building systems around EOS, and learning to lead beyond his comfort zone. The conversation explores what happens when you outgrow your title, how teams mature into strategic thinkers, and why clarity—real clarity—changes everything.

You’ll hear how Richard and his team rebuilt their communication rhythms, created a shared playbook for decision-making, and shifted their mindset around accountability and alignment. It’s an honest, practical look at what it really takes to scale without losing culture, trust, or your own sense of direction.

Whether you’re a second in command stepping into bigger shoes or a CEO looking to strengthen your leadership infrastructure, this episode will spark ideas you can use immediately.

Timestamped Highlights00:00 The leadership lesson Richard wishes he’d learned earlier.

02:10 Richard’s growth from intern to Managing Partner.

04:12 Why changing his title was critical for true alignment.

06:25 How EOS reshaped communication and accountability.

08:40 The value of an outside implementer for early EOS adopters.

11:03 Richard’s background in teaching economics and how it shaped his leadership style.

13:18 Creating a decision-making playbook for future clarity.

15:45 Balancing vision, strategy, and the daily operational grind.

18:20 How curiosity and vulnerability strengthen team culture.

21:03 Turning strategy into a team-driven discipline.

23:30 The evolution of Next Level Planning Group’s internal structure.

27:05 Richard’s biggest lessons from leading a rapidly growing organization.

Resources Mentioned* Entrepreneurial Operating System (EOS)

About the GuestRichard Scheele, CFA, CFP, is the Managing Partner at Next Level Planning Group, where he leads daily operations, strategic initiatives, and organizational coordination. Starting his career as an assistant portfolio analyst, Richard moved through roles in service, analysis, and financial planning before stepping into leadership. His background in teaching economics and his analytical approach to decision-making shape the way he develops talent, drives alignment, and supports long-term firm growth.

🔗 LinkedIn | Website

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Aldo Siciliano, COO and President of Watters International Realty, a fast-scaling residential brokerage serving multiple Texas markets.

Aldo shares how Watters uses EOS (Entrepreneurial Operating System) to create alignment, simplify decision-making, and support a fast-moving, marketing-driven business. He breaks down the real work of being an integrator, why adaptability matters more than expertise, and how to keep a visionary’s ideas grounded in reality without killing momentum.

They dig into hiring proven talent vs. emerging talent, managing burnout and stress in relationship-heavy industries, and knowing when a new tool is genuinely helpful versus just shiny. Aldo also talks about maintaining simplicity at scale, building systems that teams will actually use, and why emotional management is one of the hardest parts of leading in real estate.

This is a practical, honest, detail-rich episode for any COO navigating growth, complexity, and a CEO with a strong visionary engine.

Timestamped Highlights[00:00] – What EOS really is and why it works for small to mid-size companies

[01:08] – Introducing Aldo: data-driven operator, people-first leader

[02:51] – Watters International Realty: multi-market residential brokerage across Texas

[03:52] – Aldo’s journey from VP of Marketing to COO & President

[05:17] – Why being a generalist (not a specialist) made him a stronger COO

[07:16] – What made Aldo want to work with CEO Chris, a “zero-to-one” visionary

[08:54] – How the CEO–COO decision-making dynamic works in real life

[10:08] – Why Aldo was chosen for the COO role: integration mindset + complement to the visionary

[10:33] – Why Watters implemented EOS and how it fit their bandwidth

[11:54] – The core pieces of EOS that actually move the needle

[13:36] – Small changes vs. big changes and why incremental improvements matter

[16:48] – SOPs, knowledge bases, and keeping documentation simple

[18:24] – Why Aldo uses Motion instead of Asana/ClickUp

[20:58] – The hidden cost of complex tools and the myth of “software will fix everything”

[22:56] – Lessons from failed system implementations and the danger of poor adoption

[24:29] – “Teach people how to think, not what to do” and how Aldo applies this

[28:09] – Coaching teams through burnout, stress, and emotional fatigue

[29:42] – The emotional load on sales leaders: “You’re in the attitude management business”

[31:25] – Why burnout often comes from the wrong people in the wrong seats

[33:01] – The importance of hiring experienced talent during scaling

[38:40] – Proven talent vs. emerging talent in fast-growth companies

[40:17] – The risk of a wrong sales leader: attrition, client loss, culture loss

[41:47] – Why individual impact shrinks as companies scale

[42:56] – Aldo’s next big initiative: new expansion strategy

[43:40] – Where to find Aldo online

Resources & Mentions• EOS – Entrepreneurial Operating System

• Motion (project + time management)

• monday.com

• Salesforce

• Asana

• ClickUp

About the GuestAldo Siciliano is the COO and President of Watters International Realty, a multi-market Texas-based residential brokerage. Known for his blend of analytical thinking and empathetic leadership, Aldo specializes in building systems that scale simply, supporting sales teams, and translating vision into repeatable execution. He’s driven the rollout of EOS across the company and plays a key role in Watters’ expansion strategy.

🔗 LinkedIn

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this episode, Cameron sits down with Steven Huang, the Director of Finance, People, IT, and Community at MAPS, the Multidisciplinary Association for Psychedelic Studies. Steven helps lead global efforts to bring psychedelic research, policy reform, and public understanding into the mainstream, building on MAPS’ 40-year history at the forefront of mental health innovation.

Steven shares his unlikely path from life insurance actuary to Silicon Valley analyst to psychedelic industry operator, including how psychedelics shaped his career decisions, his leadership growth, and his move into the second-in-command role during a major organizational crisis. He and Cameron explore what the government is getting right, where the psychedelic movement is headed, and how MAPS balances scientific rigor with visionary cultural work.

If you’ve been watching psychedelics move from taboo to the TED stage to boardrooms and leadership circles, this conversation gives a rare inside look at the movement from someone steering the ship.

Timestamped Highlights00:00 Steven opens with a core leadership lesson around self-belief.

01:28 Cameron introduces Steven and MAPS’ mission.

03:00 Cameron’s first encounter with Rick Doblin and the psychedelic space.

04:09 What MAPS is and how it’s shaped the psychedelic movement.

05:18 How cannabis legalization opened the door for psychedelic conversations.

07:23 Steven on public stigma shifting and psychedelics entering mainstream business culture.

09:00 Understanding MDMA therapy, ketamine, and where research is now.

11:41 Cameron’s personal experiences with psychedelic therapy.

12:44 How government perception and bipartisan interest are evolving.

14:45 How MAPS is funded and why conferences aren’t profit centers.

15:39 The path from MAPS to Lycos and Resilient Pharmaceuticals.

18:00 Real-world use: psilocybin dispensaries and psychedelic churches.

20:19 Where psychedelics help… and where clinical caution still matters.

22:20 The role of intention in therapeutic and recreational use.

24:32 Steven’s psychedelic-inspired career pivot from actuary to Facebook.

27:21 Cameron’s first MDMA experience and how it changed his worldview.

29:05 When company culture goes too far.

30:30 The challenge of leading a nonprofit in a regulated landscape.

33:16 The FDA setback and massive internal shift at MAPS.

37:04 Steven’s first encounter with Rick Doblin and the reality of working with a visionary founder.

39:00 Steven’s advice to his younger self.

Resources & Mentions* MDMA-assisted therapy * Ketamine therapy * Psilocybin * Ayahuasca * Psychedelic Science Conference * Resilient Pharmaceuticals (formerly Lykos Therapeutics) * Rick Doblin

About the GuestSteven Huang is the Director of Finance, People, IT, and Community at MAPS, the Multidisciplinary Association for Psychedelic Studies. With a background spanning actuarial science, Facebook’s people analytics team, and diversity leadership roles across Silicon Valley, Steven brings a rare mix of analytical rigor and human-centered leadership to one of the most complex and culturally significant organizations in mental health and policy reform. His work today sits at the intersection of science, policy, and healing, helping MAPS navigate growth, government regulation, organizational change, and the future of psychedelic-assisted therapy.

🔗 LinkedIn | Website

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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We’re bringing this episode back because listeners couldn’t get enough the first time around. Cameron sits down with Tom Keiser, COO of Zendesk, to unpack how he helped scale the SaaS powerhouse to a billion-dollar trajectory.

Tom shares how he bridged the gap between IT and operations, built cadence-driven execution rhythms, and created visibility across the business while keeping the culture humble, fast, and customer-obsessed.

If you’re leading a growing company and need a blueprint for scaling without suffocating the entrepreneurial edge… this one hits hard.

Timestamped Highlights01:11 Meet Tom Keiser and his path from CIO to COO

02:00 Early days: Capgemini, E&Y, and stepping into tech leadership

05:27 What Zendesk actually does (and how it scaled globally)

07:33 How SaaS changed the business–IT power dynamic

08:55 Why CIOs must become business partners, not tech overseers

10:54 The PMO strategy that keeps Zendesk aligned as it scales

12:04 Tom’s weekly operational cadence pulled from retail

13:50 Turning insights into action: Sales, pipeline, and global adjustments

15:37 How Zendesk avoids bureaucracy while growing fast

17:39 Culture: The Danish “Humbled It” mindset

19:36 Saying no without killing momentum

20:57 Managing customer support when your whole business is CX

23:38 Omnichannel done right: Continuous conversations, not disconnected pings

26:14 Machine learning inside Zendesk Guide

29:18 How Tom balances immediate execution with long-term scaling

32:55 What smaller companies can learn from Zendesk’s growth

34:34 Vulnerability and learning to step into discomfort as a leader

36:25 When to trust your team and when to drop into details

37:51 How Zendesk’s founder transitioned out of day-to-day execution

39:18 Market risks, public cloud, open-source, and economic uncertainty

39:46 What 5G will unleash for future customer experiences

43:12 Building whole leaders, not siloed operators

44:13 Tom’s advice to his 21-year-old self

About the Guest

Tom Keiser is the Chief Operating Officer of Zendesk, where he oversees global operations, IT, enterprise analytics, security, and go-to-market execution for one of the world’s leading customer experience platforms. With 25+ years of experience across retail, technology, and SaaS, Tom blends deep technical expertise with business-led operational leadership. Before Zendesk, he served as CIO at L Brands and spent years in management consulting at Capgemini and Ernst & Young.

🔗 LinkedIn

Resources & Mentions* Capgemini / Ernst & Young * Zendesk

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this episode, Cameron sits down with Brett Bruggeman, Executive Vice President and COO of Land O’Lakes, a 104-year-old, $16B cooperative spanning dairy foods, animal nutrition, and crop inputs. Brett shares how Land O’Lakes manages scale across 20 business units, supports more than 4,000 cooperative owners, and touches half of America’s farmland.

He and Cameron dig into the cooperative model, growth challenges in shrinking markets, how the company is driving new productivity for farmers, and their bold new initiative that partners with retail owners to invest in late-stage ag-tech. Brett also talks about outside-in thinking, the power of data, how to stay ahead of the customer, and why the future of agriculture requires both AI and human EQ.

If you’re a COO navigating large-team complexity, shifting markets, or innovation inside a legacy organization, this conversation is a masterclass in clarity, discipline, and strategic focus.

Timestamped Highlights00:00 Brett and Cameron kick off the conversation (with a quick cameo from Brett’s comms lead, John).

01:03 How Brett discovered the podcast and the purpose of “the COO story.”

03:30 Land O’Lakes overview: 104-year history, cooperative structure, and national footprint.

07:14 The company’s roots: dairy farmers searching for a market for cream.

08:26 How Land O’Lakes evolved into dairy, animal nutrition, and crop inputs.

10:24 Purina brand clarification: Land O’Lakes vs. Nestlé internationally.

10:44 Revenue breakdown across business units.

12:00 How Brett avoids getting pulled into every detail while leading a massive enterprise.

14:10 How outside-in thinking reshaped corporate strategy.

15:17 The “vital few” → the three-or-four priorities that guide the entire company.

16:49 The six transformation “big bets.”

18:46 Becoming a data-first company: insights, segmentation, and new markets.

20:29 The strategic questions Land O’Lakes uses to break stagnation.

22:45 Their stance on hybrid work and why face-to-face still matters.

25:05 Growth challenges: farmers under pressure, shrinking markets, and opportunities.

26:05 Introducing AgRogue: the new retail growth fund (70–100M) to invest in late-stage ag-tech.

27:39 Why partnering with retail owners creates stronger market access.

28:17 What a cooperative actually is and how it differs from other business models.

31:39 How 4,000 owners create loyalty, but not complacency.

33:31 Why aligning retail owners with Land O’Lakes creates predictable innovation adoption.

36:51 How AI and predictive models are transforming supply chain, waste, and productivity.

38:37 Three AI goals: target growth, eliminate waste, improve customer experience.

40:55 How Land O’Lakes approaches AI responsibly (and without getting “over their skis”).

42:37 What Brett is working on personally as a leader: presence, change management, results.

47:28 Advice to his younger self: ask better questions, seek mentors, take international roles.

Resources & Mentions* Purina (livestock feed brand) * WinField (crop inputs brand) * Microsoft (AI and data initiatives) * AgRogue (Land O’Lakes + retail owner growth fund) * Radicle (ag-tech investment partner) * Circana (retail data source, referenced as comparison) * Jason Trusley (former Nike CMO, hired for outside-in strategy) * Beth Ford (CEO of Land O’Lakes) * Teddy Bekele (CTO)

About the GuestBrett Bruggeman is the Executive Vice President and Chief Operating Officer of Land O’Lakes, a 104-year-old, $16B cooperative spanning dairy foods, animal nutrition, and crop inputs. With more than 11 years inside the organization and a career that includes significant leadership roles at BASF, Brett leads the company’s operations, growth initiatives, strategic planning discipline, and enterprise-wide transformation work. He is known for championing data-driven decision making, outside-in strategic thinking, and building collaborative partnerships across the cooperative ecosystem.

🔗 LinkedIn | Website

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi *

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Matthew Rathje, Chief Operating Officer of TrueNorth Companies and long-time member of the COO Alliance.

From starting in payroll and claims management to leading operations for a $165M insurance and professional services firm, Matt shares his journey of scaling from the ground up, balancing structure, culture, and human leadership. He offers practical insights on bringing clarity and accountability to fast-growing organizations, structuring meetings that actually move the needle, and building trust without falling into “artificial harmony.”

Matt also opens up about navigating personal and professional adversity, from weathering the 2020 derecho storm that destroyed his family’s home, to leading through COVID-19, and how those experiences shaped his leadership philosophy rooted in humility, collaboration, and optimism.

Timestamped Highlights[00:01:20] – Matt’s journey at TrueNorth and how he helped the company grow from a local firm to a $165M organization.

[00:05:16] – Lessons from moving between individual contributor and leadership roles.

[00:07:00] – How TrueNorth’s leadership transition inspired a more unified executive vision.

[00:09:20] – Preparing to step into the COO role and finding mentors in the process.

[00:10:44] – Why Matt joined the COO Alliance and what he learned from peers in other industries.

[00:13:00] – Building clarity and accountability through RIMs and RIOs (Relatable Impact Metrics & Objectives).

[00:15:00] – Starting TrueNorth’s organizational health journey with Patrick Lencioni’s Table Group.

[00:17:34] – How Lencioni’s framework helped the team prioritize what’s most important right now.

[00:18:46] – Team effectiveness workshops and how vulnerability-based trust builds healthy organizations.

[00:20:35] – How to identify “artificial harmony” and address it before it erodes team commitment.

[00:24:32] – Balancing collaboration with decisive leadership.

[00:26:03] – Structuring meetings for clarity, speed, and results.

[00:29:40] – How personal adversity (a devastating storm) strengthened Matt’s leadership perspective.

[00:33:54] – Leading with empathy, gratitude, and perspective through crisis.

[00:38:52] – Building trust and vulnerability across teams.

[00:40:31] – Strengthening the CEO-COO relationship and defining complementary strengths.

[00:42:42] – Using Vivid Vision to align the entire company around purpose and feeling.

[00:46:14] – Launching The TrueNorth Way: the company’s roadmap for a world-class client experience.

Resources & Mentions The Apple Experience by Carmine Gallo * * Unreasonable Hospitality by Will Guidara * * Meetings Suck by Cameron Herold * * The Five Dysfunctions of a Team by Patrick Lencioni (and the related Five Behaviors of a Cohesive Team* framework) *

About the GuestMatthew Rathje is the Chief Operating Officer of TrueNorth Companies, a Midwest-based insurance and professional services firm dedicated to protecting and maximizing its clients’ assets, resources, and opportunities.

Since joining TrueNorth over a decade ago, Matt has helped lead the company through multiple phases of expansion, guiding it from $9M in revenue to over $165M while strengthening its culture, systems, and leadership alignment. A believer in organizational health and clarity, he continues to champion initiatives that align people and purpose for long-term success.

🔗LinkedIn | Website

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable

The Five Dysfunctions of a Team: A Leadership Fable

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In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Dr. Melonie Boone, Chief Operating Officer of Edesia Nutrition, a Rhode Island–based nonprofit on a mission to end childhood malnutrition worldwide.

Dr. Boone shares her inspiring journey from corporate HR and executive consulting to joining a purpose-driven organization where every product saves lives. She opens up about leaving her consulting career to relocate her family and help Edesia scale globally while staying rooted in its humanitarian mission.

Together, Sivana and Melonie explore what it means to lead in a business where the stakes are life and death, balancing operational excellence with empathy, trust, and resilience. From creating healthy CEO-COO dynamics to rebuilding confidence after crisis, she offers grounded advice for leaders who want to make impact and results coexist.

Timestamped Highlights[00:02:31] – Dr. Boone explains Edesia Nutrition’s mission to eradicate malnutrition and how each box of product saves a child’s life.

[00:04:29] – The personal loss that inspired her to pursue work with deeper purpose.

[00:06:27] – How consulting for Edesia’s CEO turned into a full-time COO opportunity.

[00:08:09] – Combining her lifelong drive to lead with her mother’s legacy of service.

[00:10:14] – What challenges she was first hired to solve and how her HR and strategy background helped.

[00:13:13] – Transitioning from consultant to COO and setting early “ground rules” for success.

[00:15:00] – Dividing responsibilities with the founder and managing blurred lines gracefully.

[00:16:20] – Facing two major business disruptions in her first six months on the job.

[00:18:47] – Learning to adapt her leadership style during crises and rebuild trust.

[00:20:18] – The power of transparency and “fighting together” with the CEO.

[00:22:29] – How her four academic degrees shaped her approach to leadership.

[00:24:08] – The lesson behind “anyone can show the numbers, but what do they mean?”

[00:26:05] – Knowing which “Melonie” to bring into each meeting—coach, operator, or psychologist.

[00:27:28] – How she keeps the pulse across 14 departments with weekly updates and morale checks.

[00:31:29] – Using technology and HRIS tools to streamline communication and one-on-ones.

[00:34:18] – Building cross-functional buy-in before making any system change.

[00:36:50] – Tracking team morale and staying intentionally visible to every shift.

[00:38:42] – Leading with authenticity as an introvert in a people-driven culture.

[00:41:26] – Creating connection and fun through culture rituals, bingo, and bagel Tuesdays.

[00:44:43] – What’s ahead: a 100,000 sq ft expansion, global growth, and personal goals for joy and balance.

[00:47:00] – Her advice for aspiring COOs, current operators, and CEOs hiring their “number two.”

Resources & Mentions* Edesia Nutrition * Plumpy’Nut® – Edesia’s flagship product saving children worldwide * Children Can’t Wait Campaign – Donate * HEROic Leadership by Dr. Melonie Boone * Paycor HRIS – Tool for one-on-ones, performance, and team engagement

About the GuestDr. Melonie Boone is the Chief Operating Officer of Edesia Nutrition, a global nonprofit that produces fortified foods to treat and prevent childhood malnutrition. With four degrees spanning human resources, business law, psychology, and an MBA, she blends academic depth with practical leadership.

Before joining Edesia, Dr. Boone built a career in executive consulting and organizational development, serving corporate and nonprofit leaders alike. Her passion for purpose-driven impact, paired with her operational rigor, drives Edesia’s mission to ensure no child dies from malnutrition.

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this Fan Favorite episode of the Second in Command Podcast, Cameron Herold speaks with Anna Collins, President and COO of Bulletproof, the globally recognized brand behind Bulletproof Coffee, supplements, and biohacking products designed to help people perform better, think faster, and live healthier lives. She is also a Board Member of Ladies Who Launch.

Before joining Bulletproof, Anna led multi-billion-dollar businesses at Amazon, Microsoft, and CVS Health, bringing a data-driven, operational mindset to every stage of growth. In this conversation, she reveals how she helped Bulletproof evolve from a niche “biohacker” brand into a household name—streamlining operations, tightening focus, and scaling omnichannel distribution without losing its visionary edge.

Anna also shares her leadership principles, from managing a founder with 100 ideas a day to running metrics-driven weekly business reviews that keep innovation grounded in reality. Her insights bridge the gap between entrepreneurial chaos and corporate discipline, showing how great COOs turn vision into execution.

Timestamped Highlights[00:00:00] – Cameron introduces this episode as one of the most downloaded in show history.

[00:01:14] – Anna’s career journey: from Microsoft and Amazon to joining Bulletproof.

[00:03:52] – Why she left Amazon Prime for a mission-driven brand.

[00:05:36] – What convinced her Bulletproof wasn’t just a fad—but a real performance enhancer.

[00:06:23] – Partnering with Dave Asprey: defining roles between visionary and operator.

[00:07:18] – The challenge of narrowing focus when everything looks like a good idea.

[00:08:54] – Bringing Amazon’s frameworks—tenets, principles, and data mechanisms—into Bulletproof.

[00:10:07] – How structure helped Dave trust the team and delegate.

[00:10:26] – Shutting down international markets and cutting SKUs to simplify growth.

[00:11:59] – Expanding into Amazon marketplace and corporate distribution channels.

[00:13:28] – Convincing the founder to “grow beyond the core biohacker.”

[00:17:00] – Managing an idea-rich founder without stifling creativity.

[00:18:37] – Anna’s leadership philosophy: define reality, create possibility, say thank you.

[00:21:00] – Rebuilding Bulletproof’s vision, mission, and values for clarity and culture.

[00:24:20] – Weekly Business Reviews: the data-driven rhythm behind execution.

[00:30:32] – How Anna divides her focus across key stakeholders—customers, team, and growth.

[00:36:35] – Simplifying the Bulletproof brand for mainstream accessibility.

[00:38:00] – Where she struggles as a leader—and the balance between speed and empathy.

[00:42:33] – The advice she’d give her 21-year-old self: don’t take it all so seriously.

About the Guest

Anna Collins is the President and COO of Bulletproof overseeing strategy, operations, and omnichannel growth for the globally recognized biohacking brand. Previously, she led billion-dollar initiatives at Amazon, where she managed global Prime membership programs, and at Microsoft, where she built the search advertising business from concept to $1.6B in revenue. She is also a Board Member of Ladies Who Launch.

A Harvard MBA and transformational leader, Anna specializes in building scalable systems that bridge creative vision with operational discipline. At Bulletproof, she’s helped expand the company from its core biohacker audience to a broader wellness market—making human optimization accessible to everyone.

🔗 LinkedIn

Resources & Mentions* Bulletproof * Upgrade Labs * Amazon Prime – Leadership and membership growth lessons * Microsoft Advertising – Scaling to $1.6B in global revenue * The Art of Leadership by Max De Pree * Game Changers by Dave Asprey * Harvard Business School – Anna’s MBA alma mater

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life (Bulletproof, 4)

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In this episode of the Second in Command Podcast, guest host Sivana Brewer sits down with Daniel Quinonez, Chief Operating Officer of the Plumbing-Heating-Cooling Contractors Association (PHCC) — one of the oldest trade associations in the United States, founded nearly 140 years ago.

Daniel shares how this long-standing organization is transforming to meet the modern era while honoring its heritage. From training apprentices who go on to run multimillion-dollar companies, to integrating AI and new tech tools into the trades, the PHCC is proving that innovation and tradition can coexist.

He also opens up about leadership lessons from his own journey, from mopping floors at his father’s bar to leading a national $30M organization, and how his personal mantra, “Be nice,” has shaped his management style, his culture, and his success.

If you lead a legacy business, manage a growing team, or want to understand how blue-collar industries are embracing technology, this episode offers both inspiration and strategy.

Timestamped Highlights[00:01:00] – The PHCC’s 140-year history and why plumbing is a pillar of public health.

[00:02:40] – How the industry came together to standardize clean water systems in the 1920s.

[00:03:44] – What PHCC offers its members today: education, licensing, and community.

[00:05:08] – From one truck to $10M: stories of self-made contractors in the trades.

[00:06:14] – Why nearly every successful owner started as a hands-on apprentice.

[00:08:00] – How AI is transforming the trades and why it’s an ally, not a threat.

[00:09:34] – Changing perceptions: convincing parents that the trades are a smart career path.

[00:10:39] – The rise of entrepreneurship and financial freedom in plumbing and HVAC.

[00:11:42] – Daniel’s own career path from government and lobbying to COO.

[00:13:57] – Becoming the first COO in PHCC’s 140-year history.

[00:15:25] – Helping a century-old organization modernize its operations and systems.

[00:17:03] – Growing membership and education as PHCC’s two strategic pillars.

[00:18:55] – The PHCC Online Academy: 15,000 students and counting.

[00:21:00] – The challenge of evolving legacy culture and systems in long-standing institutions.

[00:22:30] – Why more contractors are creating COO roles for succession planning.

[00:25:17] – Family businesses, private equity, and the changing face of ownership.

[00:27:56] – Daniel’s leadership mantra: “Be nice.”

[00:33:38] – Balancing kindness with accountability and setting measurable goals.

[00:35:00] – Building buy-in and bringing staff along during organizational change.

[00:39:00] – Teaching business finance and leadership to new COOs in the trades.

[00:43:36] – Daniel’s excitement for PHCC Connect 2024 and the next generation of apprentices.

Resources & Mentions* PHCC – Plumbing-Heating-Cooling Contractors Association * PHCC Academy – Online education and apprenticeship training * Quality Service Contractors (PHCC Program) – Business coaching for contractors * Federated Insurance – PHCC partner for business succession planning * SkillsUSA & WorldSkills Competitions – Annual events supporting young tradespeople

About the GuestDaniel Quinonez is the Chief Operating Officer of the Plumbing-Heating-Cooling Contractors Association (PHCC), the oldest construction trade association in America. He leads strategy, membership growth, and education for the organization, which supports over 3,000 contractors employing more than 80,000 workers nationwide.

With a background in public affairs, government relations, and nonprofit leadership, Daniel has helped PHCC modernize its systems, scale its online academy, and launch initiatives to prepare the next generation of skilled professionals. His leadership mantra — “Be nice” — reflects his belief that success is built on integrity, accountability, and respect at every level of the organization.

🔗LinkedIn

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links* Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)

Chat or video call with AI Cameron via Delphi

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In this powerful episode of the Second in Command Podcast, co-host Sivana Brewer sits down with Brittany Dunn, COO and co-founder of Safe House Project, a national nonprofit dedicated to eradicating human trafficking in the United States.

Brittany shares the remarkable story of how she and her co-founder built Safe House Project from an idea into a nationwide movement, launching a full organization in just 90 days while balancing motherhood, military life, and a mission to save lives.

She discusses how her background in international business and M&A shaped her operational mindset, and how she’s using corporate systems to solve one of the world’s most complex humanitarian challenges. From developing Simply Report, a tech platform helping identify trafficking cases, to fostering a trauma-informed team culture, Brittany offers a masterclass in leadership under pressure, emotional resilience, and purpose-driven innovation.

Timestamped Highlights[00:01:00] – Brittany shares the mission behind Safe House Project and how it began.

[00:02:15] – Only 100 safe house beds existed for 300,000 trafficked kids—why resources were so scarce.

[00:04:26] – How two military spouses built a national nonprofit in 90 days.

[00:06:01] – Why they launched nationally instead of locally (and how it changed everything).

[00:08:00] – A day in the life: policy, survivor support, sting operations, and leadership.

[00:10:20] – The corporate skills that transferred and the ones that didn’t.

[00:12:17] – Balancing strategy with empathy: why people aren’t “projects.”

[00:13:01] – Hiring survivors to co-create programs that work in real life.

[00:15:27] – The emotional weight of leading in trauma-informed work.

[00:17:14] – Launching Simply Report, a new tech platform for anonymous trafficking tips.

[00:19:00] – The behavioral algorithm behind Simply Report and how it works.

[00:21:17] – The power of partnerships and why Brittany took every call early on.

[00:22:41] – Preventing burnout: clarity, communication, and individualized care.

[00:25:37] – Inside her relationship with her co-founder and how they model healthy conflict.

[00:29:23] – Building a culture of trust, ownership, and open dialogue (“Cuss and Discuss”).

[00:34:05] – How Safe House Project hires intentionally and why cultural fit matters most.

[00:36:10] – The art of letting go: why firing fast protects mission and morale.

[00:37:30] – A recent setback and how the team turned disappointment into innovation.

[00:40:18] – Choosing integrity over comfort: giving back salaries during COVID to keep promises.

[00:42:01] – Daily rhythms that keep Brittany grounded in hard seasons.

[00:43:23] – The next big challenge: state-level adoption of Simply Report.

[00:44:13] – A hopeful look ahead: documentary, podcast, and shifting public awareness.

Resources & Mentions Safe House Project * Simply Report App (iOS & Android) – Anonymous reporting tool for human trafficking * Trust-Based Leadership by David Horsager * StrengthsFinder 2.0 by Gallup * Radical Candor by Kim Scott * Kolbe Index*

About the GuestBrittany Dunn is the COO and co-founder of Safe House Project, a national nonprofit on a mission to eradicate human trafficking in the United States. Drawing from her corporate background in international business development and M&A, Brittany has helped scale Safe House Project into a leading force for survivor advocacy, education, and policy reform.

Under her leadership, the organization has supported thousands of survivors, built national coalitions, and launched innovative technology like Simply Report, which enables citizens to identify and report trafficking cases in minutes.

Brittany is also a military spouse, author, and mother of two, balancing purpose-driven leadership with heart-centered resilience.

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

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In this episode of the Second in Command Podcast, co-host Sivana Brewer chats with Will Smith, COO and Managing Partner of Lone Star Pups, a multi-location Dogtopia franchise with 15 stores across San Antonio and Denver.

Will shares how he’s scaled his team from zero to 140 employees in just a few years by leading with servant leadership, radical transparency, and a simple but powerful formula: Time + Trust = Influence.

From teaching his staff about personal finance to running anonymous team surveys and writing heartfelt newsletters himself, Will breaks down how he creates a workplace where people feel seen, supported, and connected to the company’s mission. He also dives into financial literacy and why understanding money, personally and professionally, is the missing link for many leaders.

Whether you’re managing a large service team or growing a people-first brand, this episode is packed with actionable leadership and financial principles that can transform both your team and your bottom line.

Timestamped Highlights[00:04:15] – How Lone Star Pups began as a post-COVID passion project.

[00:05:47] – The story behind Will’s partnership with his CEO, Devin.

[00:07:43] – Building trust by adding value—not ego—to leadership.

[00:09:19] – Why Will left a 30-year hospitality career to run a dog business.

[00:11:00] – Making decisions that impact 140 people every day.

[00:12:00] – Servant leadership in action: clearing plates, fixing walls, setting culture.

[00:13:34] – How Time + Trust = Influence became the company’s core formula.

[00:16:10] – What Will learned from his first company-wide employee survey.

[00:17:00] – How monthly newsletters create connection and clarity.

[00:19:10] – The truth about communication—why “no one ever over-communicated.”

[00:25:20] – The meaning behind Watering Your Bamboo and why patience drives growth.

[00:27:26] – How Will learned financial discipline from his grandfather.

[00:29:00] – Teaching personal finance to staff—and why it improves retention.

[00:31:36] – “Canary Metrics”: a system to track the financial health of each location.

[00:33:49] – Why every manager must learn to write their own P&L variances.

[00:35:00] – The link between personal spending habits and leadership performance.

[00:40:35] – Helping the next generation reclaim their time, focus, and financial control.

[00:41:15] – What’s next: growth, teaching, and giving back.

Resources & Mentions Lone Star Pups, LLC * Dogtopia * Watering Your Bamboo by Greg Bell * The 80-10-10 Rule – Will’s personal finance framework (80% bills, 10% savings, 10% giving) * The Speed of Trust by Stephen M.R. Covey * John Maxwell – Leadership teachings referenced in the episode * Oklahoma Wesleyan University* – Adjunct teaching program

About the GuestWill Smith is the Chief Operating Officer and Managing Partner of Lone Star Pups, LLC, overseeing 15 Dogtopia franchise locations across two states. With a background in hospitality from brands like Westin, Hyatt, and Hilton, Will brings a people-first mindset and deep operational expertise to the pet care industry.

Known for his servant leadership philosophy—Time + Trust = Influence—he’s passionate about growing leaders, building culture through action, and teaching financial literacy to help employees thrive both at work and in life.

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.

🔗 Connect with Sivana on LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Water The Bamboo: Unleashing The Potential Of Teams And Individuals

The Speed of Trust: The One Thing that Changes Everything

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In this episode of the Second in Command Podcast, Cameron Herold sits down with Ebert Grobler, COO and co-founder of Ruby Digital, one of South Africa’s top-ranked digital agencies now expanding across the globe.

Ebert, who is a COO Alliance member, shares how his company has achieved near-perfect team retention and why their internal mantra—“Grow People, Grow Global, Grow Profit”—has fueled both performance and culture. From developing a system called The Ruby Way to empowering every team member to operate like an entrepreneur, Ebert breaks down how Ruby Digital builds sustainable high performance without burnout.

He also explains how they’ve turned retention, trust, and human connection into a competitive advantage in a saturated market and why premium service is still one of the rarest differentiators in the U.S. marketing landscape.

Timestamped Highlights [00:01:45] – Why Ruby Digital is expanding from South Africa into the U.S.

[00:05:25] – The surprising gap in the U.S. market: quality and retention.

[00:08:12] – How Ruby Digital achieves 95–100% staff retention.

[00:10:20] – Creating “The Ruby Way”: an operating system built on trust.

[00:12:45] – Letting employees act like entrepreneurs without the risk.

[00:16:00] – “Step Up”: the six-month advancement model that keeps people growing.

[00:18:30] – Guardrails against burnout: scorecards, balance wheels, and wellbeing KPIs.

[00:22:40] – Why culture drives premium client delivery.

[00:25:05] – How Ebert measures success: Grow People → Grow Global → Grow Profit.

[00:27:15] – Ruby’s philosophy: manage risk, not just marketing.

[00:30:10] – B2B growth: focusing on long-term relationships, not quick wins.

[00:33:25] – The “SMC client” model—serving sophisticated, mature companies.

[00:36:10] – How much companies should invest in marketing (and why most don’t).

[00:41:10] – Ruby’s 15% marketing reinvestment and in-house client mindset.

[00:45:30] – Turning unused leads into referral revenue.

[00:48:10] – The biggest lesson from failure: trust is earned, not given.

Resources & Mentions Smart Marketing 2.0 Podcast – Co-hosted by Ebert Grobler * Scaling Up by Verne Harnish * Good to Great* by Jim Collins

About the GuestEbert Grobler is the COO and co-founder of Ruby Digital, a global performance marketing agency headquartered in South Africa with hubs in the U.K. and U.S. A former communication-science student turned “human-systems engineer,” Ebert is known for creating organizational models that blend business growth with human sustainability. Under his leadership, Ruby Digital has been recognized as one of the Top 20 Companies to Work For in South Africa by the U.K. Sunday Times and continues to redefine what it means to run a people-first, performance-driven company.

🔗 LinkedIn | Website

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

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In this episode of the Second in Command Podcast, guest co-host Sivana Brewer (Fractional COO for Remote Teams and former COO at Closers.io) sits down with Cory Raggi, COO of 1RDG The Financial Center, to talk about leading with empathy, navigating change, and building trust in teams both large and small.

Cory shares her journey from leading HR at a 15,000-person company to stepping into her first COO role at a fast-growing 80-person firm. She opens up about how she learned to adapt, communicate, and stay grounded in high-pressure situations and the three core practices that help her regulate stress and lead with clarity.

From learning to “roll on the edge” between people and performance to replacing stress with self-awareness, this conversation is packed with real-world leadership lessons for operators who want to grow without burning out.

Timestamped Highlights[00:02:00] – How Cory went from HR leader to unexpected COO.

[00:03:00] – Redefining what a COO really does (and doesn’t do).

[00:06:26] – “Right people, right seats”: her mantra for solving every problem.

[00:08:12] – Building trust with the CEO and learning to push back.

[00:10:21] – Deprogramming corporate habits in a smaller company.

[00:13:07] – Leading teams without being the technical expert.

[00:17:13] – Building fast trust through humility and honest communication.

[00:19:25] – The mirror test: checking your own leadership energy first.

[00:22:00] – Balancing people and business why great leaders “roll on the rim.”

[00:23:40] – Running effective meetings that actually serve their purpose.

[00:28:16] – Leadership breakdowns most middle managers make.

[00:33:13] – How Cory learned to stay calm and centered under pressure.

[00:36:49] – The one-next-right-thing method for managing stress.

[00:42:00] – The isolation of being a COO—and how to find your support system.

[00:47:16] – What’s next for Cory personally and professionally?

About the GuestCory Raggi, SHRM-SCP is the Chief Operating Officer of 1RDG The Financial Center, a company providing integrated accounting, payroll, benefits, and wealth management solutions for business owners. With a background in HR and organizational leadership, Cory blends people-first management with operational structure, helping teams stay aligned, communicative, and focused through growth.

🔗 LinkedIn | Website | Podcast | Linktree

Resources & Mentions The Speed of Trust by Stephen M.R. Covey * Crucial Conversations by Patterson, Grenny, McMillan & Switzler * Meetings Suck by Cameron Herold * Emotional Intelligence* by Daniel Goleman

About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower fast-growing teams to thrive without burning out.

🔗 LinkedIn

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition

Emotional Intelligence: Why It Can Matter More Than IQ

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In this Fan Favorite episode of the Second in Command Podcast, Cameron Herold sits down with Sarah Jones Simmer, former COO of Bumble, to explore how the company scaled from an empowering dating app into a billion-dollar global social platform redefining connection and kindness online.

Sarah shares her journey from investment management to leading one of the fastest-growing social networking brands in the world. She opens up about working alongside visionary founder Whitney Wolfe Herd, expanding into markets like India, building culture-first teams, and reimagining leadership through empathy and purpose.

From balancing motherhood and executive leadership to driving global expansion and shaping company culture, Sarah’s story offers an inspiring look at what it means to lead with both strength and softness.

About the Guest

Sarah Jones Simmer is a seasoned business leader and former Chief Operating Officer of Bumble, where she helped scale the brand to over 50 million users worldwide. With a background in investment and strategy consulting, Sarah has built her career around mission-driven leadership, global expansion, and empowering women in business.

🔗 LinkedIn | Website

Resources & Mentions Serena Williams x Bumble Super Bowl Campaign * Adam Grant – Organizational Psychologist and Author * Kolbe Profile (KOLBE A) * TEDWomen Conference*

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi*

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this episode of the Second in Command Podcast, Cameron Herold speaks with Brent Hagan, Chief Supply Chain Officer at Lob, a direct mail automation platform delivering billions of personalized mail pieces every year.

Brent shares how he helped a 12-year-old startup kick off its “second act” by transforming complex logistics into scalable systems powered by technology and disciplined leadership. He opens up about developing next-generation leaders, learning to balance autonomy with accountability, and why the best operators focus less on “doing” and more on developing people who can think for themselves.

From saying yes to opportunity to mastering feedback and context-switching, Brent breaks down how to lead through clarity, consistency, and reflection - and why great COOs act as both a shock absorber and a multiplier for the entire organization.

Resources & Mentions Lob * USPS (United States Postal Service) * Amazon Discover Insights Program * Wharton Executive Education * Purdue University * Invest In Your Leaders* Online Course *

About the GuestBrent Hagan is the Chief Supply Chain Officer at Lob, overseeing logistics, vendor partnerships, and operational excellence for one of the fastest-growing direct mail automation companies in the U.S. A former Amazon leader and Wharton executive education graduate, Brent specializes in scaling operational systems, building resilient teams, and turning feedback into a strategic advantage.

🔗 LinkedIn | Website

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

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What does it take to help build one of the most influential e-commerce companies in the world?

In this Fan Favorite episode, Cameron Herold sits down with Harley Finkelstein, President and COO of Shopify, to revisit one of the most downloaded and talked-about conversations in the show’s history.

Harley shares his journey from law school student to serial entrepreneur to becoming the operational powerhouse behind Shopify’s global rise. He opens up about working alongside founder Tobias Lütke, building the company’s culture from the inside out, and leading through rapid growth and constant reinvention.

Whether you’re scaling a startup or steering a billion-dollar brand, Harley’s insights on leadership, culture, and staying grounded in the middle of explosive success will challenge and inspire you.

About the GuestHarley Finkelstein is the President and Chief Operating Officer of Shopify, where he’s played a pivotal role in scaling the company from startup to a global leader in e-commerce. A serial entrepreneur and public speaker, Harley is also on the board of C100, an advisor to major venture funds, and a familiar face as a dragon on CBC’s Dragons’ Den.

🔗 LinkedIn | Website

Resources & Mentions Good to Great by Jim Collins * The Misunderstood Role of the COO – Harvard Business Review * Rocket Fuel by Gino Wickman * Riding Shotgun: The Role of the COO by Nathan Bennett & Stephen Miles * Maker’s Schedule, Manager’s Schedule* – Paul Graham essay

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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What really separates a COO who keeps the lights on from one who drives exponential growth?

In this episode, Cameron sits down with Imad Jbara, COO of L2 Infinite Insurance and former COO of WoJo Media, who transformed a company’s client retention from 20% to 80% in just six months. Together, they unpack how COOs can build trust, fire with confidence, elevate leaders, and use systems to scale companies without chaos.

From the painful lessons of firing too aggressively to the wisdom of patient onboarding and leveraging AI, Imad shares the unfiltered truth about what it really takes to succeed as a second in command.

If you’re tired of firefighting and want proven systems to grow your company with less chaos, you can’t afford to skip this episode. Listen now for exclusive insights you won’t hear anywhere else.

About the GuestImad Jbara is the COO of L2 Infinite Insurance and former COO of WoJo Media, where he helped transform client retention and scale revenues dramatically. He’s trained some of the largest sales teams in the world and worked alongside icons like Tony Robbins, Grant Cardone, and Alex Hormozi. Imad is known for building systems, empowering leaders, and creating the cultural foundations that allow companies to thrive.

🔗 LinkedIn | Website

Resources & Links Mentioned* Process Street (SOP software) * Maslow’s Hierarchy of Needs

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by Podcast Your Brand. Production and editing by Podcast Your Brand.

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This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside.

What does it take to scale a $100M company into a $365M powerhouse and beyond?

In this episode, Cameron Herold sits down with longtime friend Erik Church, President & COO of 1-800-GOT-JUNK? and the O2E Brands portfolio. Together, they reflect on 30 years of leadership lessons, from fraternity houses and College Pro Painters to running one of the most recognized franchise brands in North America.

Erik reveals how he uses the Painted Picture (now Vivid Vision) process to align his teams, why saying “no” is often the most important leadership move, and how 101 Life Goals have become a cultural cornerstone at O2E. He also shares the realities of working with a high-profile visionary founder, balancing bold, sometimes “crazy” ideas with operational discipline.

If you’re a second-in-command navigating rapid growth, culture challenges, or a visionary CEO, this episode delivers actionable insights from one of the most seasoned COOs in the franchise world.

Timestamped Highlights [00:01:00] – Erik’s journey from EF Education to leading 1-800-GOT-JUNK? * [00:05:00] – How Painted Pictures* (Vivid Vision) align teams across multiple brands * [00:07:22] – Why great leadership is more about saying no than yes * [00:09:19] – Lessons on culture from fraternity days, the military, and EF Education * [00:13:41] – Navigating life as the COO “behind the brand” of a visionary founder * [00:15:29] – Succession planning: why no one can advance until they replace themselves * [00:19:19] – How Erik and Brian carve out alignment time and balance ideas vs. execution * [00:21:00] – The power of 101 Life Goals in culture and recruitment * [00:28:00] – Balancing big, bold founder ideas with scalability and replication * [00:39:34] – Leading through constant change and technology transformation * [00:42:19] – What Brian saw in Erik—and how their partnership works * [00:46:22] – Erik’s biggest contribution to O2E Brands’ growth

About the GuestErik Church is the President & COO of 1-800-GOT-JUNK? and the O2E Brands family (WOW 1 DAY PAINTING, You Move Me, Shack Shine). Since joining in 2011, he has helped scale the company from $100M to over $365M in revenue, focusing on culture, operational excellence, and leadership development. Previously, he served as President of EF Education Canada and held senior leadership roles across EF’s global businesses. Erik is also an avid outdoorsman, traveler, and motorcycle enthusiast.

🔗 Website | LinkedIn

Resources & Mentions Rocket Fuel by Gino Wickman * The Dream Manager* by Matthew Kelly * The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires (The Wizard of Ads Series, Volume 1)

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In this episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Eisbrouch, COO of Abrams Media.

During this fascinating conversation, Sivana and Andrew explore the unique journey of building and scaling businesses across multiple industries. You'll hear about the different challenges faced when moving from the early startup phase to a more mature stage of growth, and the lessons learned about balancing speed, creativity, and structure along the way. The discussion highlights both the excitement and complexity of operating in fast-changing environments where innovation and adaptability are key.

The discussion also dives into team building, hiring strategies, and the cultural dynamics that shape organizations. From choosing between personality and experience when bringing people on board to the nuances of maintaining alignment in remote teams, Andrew offers valuable insights into leadership and people management. You'll learn the importance of trust, open communication, and knowing when to act.

This episode offers a candid look at what it takes to grow not just companies, but also a vision for the future.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Andrew's journey from being a legal intern to a COO role in Dan Abrams' media businesses, including his decision to attend law school and his role in launching new businesses.
The growth of the Law & Crime live trial network, starting with a legal-based website and expanding to live streaming murder trials.
The acquisition of Law & Crime by Jellysmack, a European company focused on the creator economy.
The challenges of transitioning from a COO role to a more visionary and risk-taking role.
The need for a culture where mistakes are allowed and team members feel comfortable sharing ideas.
And much more...

Guest Bio:

Andrew Eisbrouch is the former COO and General Counsel of Abrams Media and co-founder of Law&Crime, the viral true-crime network backed by Dan Abrams. He helped lead the business to a massive nine-figure acquisition while scaling the company’s production, social media, and legal operations. Now, he’s doubling down on his next venture: Bottle Raiders, which is rebranding to The Daily Pour on September 9th, a content and events brand at the intersection of liquor and non-alcoholic beverage media.

Important Links:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron explores one of the most common yet challenging aspects of leadership: how to handle conflict without falling into the role of constant mediator.

You'll hear strategies for equipping managers to address issues themselves, drawing from structured frameworks that encourage ownership, accountability, and independent problem solving. Rather than leaders becoming the “referees” in every dispute, the discussion explores how to build confidence and skill within teams so they can work through disagreements productively.

The conversation also dives into the practical realities of leadership training. It considers why teams often struggle to implement what they’ve learned, how to create space in busy schedules for professional development, and why ongoing practice is critical to mastery. By comparing leadership growth to athletic training, you'll discover the need for repetition, reflection, and reinforcement over time, and why one-time exposure isn’t enough for long-term results.

Tired of playing referee? Learn how to build leaders who resolve conflicts and drive results on their own. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The importance of growing skills and confidence through people rather than simply mediating conflicts. (0:37)
Cameron's past experience with a leadership team at Blue Grace Logistics, and the importance of communication and praise. (3:31)
Suggestions for implementing the Invest in Your Leaders training more effectively. (5:01)
The adult learning cycle of abstract conceptualization, active experimentation, concrete experience, and reflective observation. (6:12)
Why scheduling training time and holding team members accountable is vital. (7:58)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In this episode of the Second in Command podcast, Cameron is joined by Nick Malone, former COO of Sitecore and a seasoned executive with over 24 years of leadership experience in the IT sector.

During this fascinating conversation, Cameron and Nick explore the complexities of driving growth in a rapidly evolving industry. You'll hear how leaders navigate expansion strategies, balance ambitious goals with practical execution, and manage the challenges that come with building scalable systems. The discussion highlights how clarity of vision and disciplined prioritization become essential when a business is pushing toward the next stage of success.

The discussion also looks at the human side of transformation. It examines how to guide teams through times of change, especially when uncertainty and cultural integration are at play. You'll gain insights into communication, alignment, and creating structures that help people feel supported while maintaining momentum.

With practical takeaways and thoughtful reflections, this episode offers valuable guidance for leaders seeking to build resilience and long-term impact.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Nick's career journey, starting as an engineer and moving into sales and sales leadership, which allowed him to travel extensively.
His experience living in Kazakhstan with his family, the cultural differences, and the need for a command-and-control approach in business.
The transformation of Sitecore from an on-premise business to a SaaS offering, including the acquisition of modern technology companies.
The importance of clear communication and vision in driving the transformation, as well as the role of talented individuals in making it successful.
The role of the "cycle Sherpa" in integrating new employees, ensuring they are embedded into the business quickly and effectively.
And much more...

Guest Bio:

Nick Malone is a seasoned executive with over 24 years of leadership experience in the Information Technology and Services sector, spanning the UK, Europe, the Middle East, the USA, Russia, and Central Asia. A graduate of Loughborough University in Manufacturing Engineering, he has built a rare leadership profile combining revenue growth, sales excellence, and operational efficiency. As former Chief Operating Officer of Sitecore, Nick led global operations, sales enablement, and large-scale transformation initiatives, consistently delivering results in both public companies and private equity portfolio firms. His expertise includes business development, cloud computing, and international partnerships, with a proven track record in driving growth across mature and emerging markets. Known as an agile leader and advocate for digital transformation, Nick is passionate about continuous learning, leadership development, and building high-performing global teams.

Important Link:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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Thinking about hiring a second in command? Getting it wrong can stall your growth, drain your energy, and wreck your culture. Getting it right can unlock scale, freedom, and balance.

In this solo episode, Cameron Herold, founder of the COO Alliance and author of Second in Command, walks you through how to start the process of hiring a COO. He explains how to build a scorecard, define the role with precision, and identify the yin to your yang, so you can avoid a bad “marriage” and find the partner who actually complements your strengths.

Cameron also shares why the CEO and COO should sit at the bottom of the org chart supporting their team, how to lean into your Vivid Vision to reverse-engineer the right fit, and why clarity on your weaknesses is the single most powerful step you can take before you hire.

If you’re a CEO considering a second in command, this episode gives you a proven roadmap for making one of the most important hires of your career.

Highlights* [00:30] – Why great COOs are rarely “on the market” and where to actually find them * [01:27] – The scorecard exercise that reveals exactly who you need * [02:11] – How to spot the yin to your yang (and avoid culture clashes) * [03:43] – Why you don’t have to be the cheerleader CEO if that’s not you * [05:00] – Flipping the org chart upside down: why CEOs and COOs belong at the bottom * [06:08] – Using your Vivid Vision to clarify the COO role before you hire * [08:00] – Why “Who Not How” should guide your hiring decisions * [09:32] – The mistake of trying to become good at what you suck at and what to do instead * [12:12] – Why hiring a COO is more like marriage than recruitment * [13:28] – Why most CEOs who ask Cameron to be their COO would be a terrible fit

Resources & Mentions Who Not How* by Dan Sullivan & Dr. Ben Hardy

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

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In this episode of the Second in Command podcast, Cameron is joined by Andrew Rickett, Chief Operating Officer of Karmo, Australia’s largest car subscription provider.

During this fascinating conversation, you'll hear how Andrew spent decades in a traditional industry before pivoting into a space that redefines consumer expectations. He shares insights on shifting customer demands, the evolution of long-standing models, and how Karmo is working to deliver more flexible, technology-driven solutions that better align with modern lifestyles.

The discussion also explores how innovation and technology are shaping the way companies in this sector operate. From building a custom tech stack to integrating AI into the customer journey, you'll learn how efficiency, personalization, and self-service are becoming essential components of growth and differentiation.

This episode covers everything from leadership, growth, and personal reflection to challenges such as recruiting top talent in a competitive market, strategies for building strong teams, and the importance of adaptability.

Thinking about stepping into a COO role? Hear Andrew’s journey from CEO to COO and what it takes to thrive in both. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The concept of vehicle subscriptions, and how they compare to traditional leasing and rental models.
Andrew's post-acquisition transition from CEO of Motopool to the COO of Karmo, as well as the alignment of values and vision between them.
The decision to keep both the Karmo and Motopool brands distinct due to different customer bases.
The shift from making all decisions (as CEO) to managing specific areas of responsibility (as COO) and the importance of a supportive executive team.
Karmo's focus on building a tech-enabled platform for an exceptional customer experience, and the potential for AI to enhance customer service.
And much more...

Guest Bio:

Andrew Rickett is the Chief Operating Officer of Karmo, Australia’s largest car subscription provider, where he leverages his strong managerial background and extensive hands-on expertise to drive growth and innovation. With wide-ranging experience in business setup, implementation, and performance development, he brings a strategic vision that balances opportunity with risk while keeping customer and business needs at the forefront. A self-driven and self-reliant leader, Andrew is recognized for his advocacy, negotiation, and facilitation skills, consistently setting ambitious targets and leading by example. His focus on team building and leadership fosters an environment where people are engaged, motivated, and encouraged to excel, making him a key force behind Karmo’s continued success in redefining the automotive industry.

Resources:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron discusses one of the most critical hires a business can make, a role that directly impacts leadership alignment, financial clarity, and long-term success: the Chief Financial Officer or CFO.

The conversation highlights how small red flags during the hiring process, such as scheduling mishaps or lack of accountability, can be early indicators of deeper issues that shouldn’t be ignored. You'll learn why asking tough, direct questions in interviews can uncover whether a candidate truly embodies the ownership and resilience needed for high-stakes leadership.

Discover the relationship between this leadership role and the CEO, emphasizing the importance of trust, transparency, and mutual respect. Since not every CEO has the technical expertise to fully evaluate the position, Cameron shows how leaning on outside advisors or experienced professionals can provide the necessary insight to set clear expectations and define success from the outset. This ensures that both sides are aligned on responsibilities and performance measures.

This episode offers practical guidance for any company seeking to strengthen its executive team and navigate the complexities of making the right leadership decision. Before you hire your next CFO, hear Cameron’s insider strategies for defining the role and setting clear expectations.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The nuances of hiring a CFO, including addressing red flags and setting clear expectations.
The importance of outside experts like fractional CFOs or accounting firms in defining roles and setting new CFOs up for success.
The role of outside experts in guiding a new CFO and ensuring they meet the company's needs.
The value of having a fractional CFO participate in the interview process to assess the candidate's skills.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Sarah Harris, Fractional Chief Operating Officer at OMG Commerce.

In this episode, you'll be taken behind the scenes of a dynamic leadership role that’s often misunderstood but critical to a company’s growth and health. Through candid stories and practical insights, the conversation explores the unique balance required to lead both strategically and operationally, juggling long-term vision with short-term problem-solving. You'll hear how strong delegation, prioritization, and clarity of communication help keep leaders out of the weeds and focused on what matters most.

Sarah dives into the hidden challenges companies face as they scale, especially around team structure, decision-making, and culture. You’ll learn why emotional intelligence, feedback systems, and psychological safety are not just soft skills but essential operational levers. The episode highlights how creating space for team autonomy, fostering accountability, and removing decision bottlenecks can unlock innovation and engagement at all levels of the business.

From moments of breakthrough growth in team members to practical rituals for prioritization, this episode is packed with stories, strategies, and mindset shifts that challenge traditional notions of leadership and invite a new way of thinking about operational excellence.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Sarah's unique background, starting in commercial roles and eventually becoming a managing director, while also being a qualified therapist and coach.
The differences between working with a CEO and a founder CEO, as well as the emotional and personal stakes for the founder.
The use of post-mortems and team retrospectives to uncover underlying issues and gather data for making informed decisions.
The importance of building a culture of feedback and creating an environment where people feel safe giving feedback in all directions.
How Sarah's background in therapy and coaching helps her approach problems with empathy and curiosity.
And much more...

Guest Bio:

Sarah Harris is a Fractional COO at OMG Commerce with a unique blend of operational expertise, coaching depth, and psychological insight. With a background as an ICF-certified coach and MBACP-registered counsellor, she supports growth-stage companies by aligning strategy, leadership, and mindset to scale sustainably. Sarah has spent her career leading business transformation—building leadership teams, optimizing operations, and guiding founders through the complexities of growth. Her integrated approach balances execution with people-centered change, helping leaders shift how they think, lead, and show up. From organizational transformation to mergers and acquisitions, Sarah partners with businesses to create resilient, high-performing teams and structures. She knows scaling isn’t just about growing, it’s about building something that works and lasts.

Resources:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron discusses a common misstep in leadership: blending strategy and planning into one concept.

While many leaders mistakenly see them as interchangeable, Cameron makes a compelling case for treating them as separate disciplines—each vital in its own right. Strategy is about creative thinking, exploring future possibilities, and setting direction, while planning deals with the tangible steps needed to execute that vision within a tightly focused 12-month window.

The conversation emphasizes that while a vivid vision helps align a team around long-term aspirations, the execution must happen in short, realistic sprints. Leaders are encouraged to develop strategic goals with a two- to three-year lens, but to avoid placing rigid plans beyond one year due to the unpredictable nature of business environments. The discussion lays out a blueprint for how to reverse-engineer big-picture objectives into actionable, time-bound tasks, down to the staffing needs and recruiting timelines.

Curious how to stop wasting time on plans that never land? This episode breaks down the right way to balance long-term vision with short-term execution—listen now and transform your planning mindset.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why strategy involves long-term thinking and a SWOT analysis, while planning is about making those strategies actionable within a 12-month period. (1:27)
The importance of aligning everyone with the company's vision, emphasizing the need for a vivid vision and a focused annual plan. (3:03)
Why planning for the entire 12-month period, ensuring all core roles are filled and recruiting processes are well-timed, is vital. (4:03)
The process of briefing the management team and frontline staff in November or early December, ensuring everyone knows the plan for the year. (5:15)
The value of aligning the right people, having meeting rhythms, and ensuring the team has the necessary leadership skills. (7:00)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In this episode of the Second in Command podcast, Cameron is joined by Roy Jain, the co-founder and Chief Operating Officer of Blue River Pet Care.

In this fascinating conversation, you'll learn about building an organization that thrives on culture, leadership, and long-term vision. Cameron and Roy explore the foundations of creating a business during challenging times, the importance of surrounding yourself with trusted partners, and the mindset required to navigate uncertainty while pursuing growth.

You'll discover the evolving role of leadership, and how true success comes not from doing everything yourself, but from developing others, fostering motivation, and carrying forward a culture that can outlast the original founders. The conversation investigates how structured training, core leadership skills, and intentional people development contribute to sustainable success and scalability.

Curious how AI is changing real-world industries like veterinary care? This episode reveals surprising applications every leader should pay attention to. Learn why developing people, not doing it all yourself, is the true key to building a business that lasts.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The Blue River value proposition for owners selling their practices, emphasizing financial transactions and continuity of care.
The operational efficiencies achieved through centralized back-office functions and the development of an operations team in 2019.
The application of AI in veterinary care, including note-taking and administrative tasks, as well as the limitations of telemedicine in veterinary care.
Blue River's marketing strategy for 210 independently branded hospitals, tailoring ads to specific products and promotions.
The growth of the corporate team from four people to 150, with many senior leaders homegrown from within the organization.
And much more...

Guest Bio:

Roy Jain is the co-founder and Chief Operating Officer of Blue River Pet Care, where he oversees daily operations and ensures the company fulfills its mission to be the most user-friendly acquirer of animal hospitals in the country. Since co-founding Blue River in 2009, he has taken on nearly every role within the organization, from marketing and recruiting to shaping the strategic roadmap that drives its success. Roy brings a deep respect for veterinary practice owners, recognizing that selling a hospital is more than a financial transaction—it’s about finding a long-term home that honors each practice’s culture and community. Prior to Blue River, he worked in investment banking and private equity, earned an MBA from Kellogg, and continues to teach and mentor within the veterinary and academic communities.

Resources:

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron explores what it truly means to have a second in command and why that role extends far beyond traditional job titles.

You'll hear how title inflation over the last few decades has blurred the lines between what it means to hold a C-level position and the actual responsibilities required for such a role. The discussion highlights the essential qualities of a true second-in-command, including strategic insight, autonomy, and the ability to carry real financial and operational responsibility.

Cameron dives into the importance of alignment between a leader and their counterpart. Through examples from high-growth companies, he explains how the ideal second-in-command often changes depending on the stage of the business. What works for a scrappy startup may not be right for a billion-dollar enterprise, and leaders must carefully consider timing, industry, and personal compatibility when filling the role. The yin-and-yang balance between a CEO and their chosen partner becomes a central theme.

From conducting self-assessments to defining clear responsibilities, compensation, and cultural fit, this episode offers actionable advice for leaders seeking their own second-in-command. See how hiring the right second-in-command at the right stage can make or break your company’s growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

How the internet revolution from 1995 to 2000 led to the use of titles as marketing tools, often given in lieu of actual compensation. (2:48)
The importance of finding the right COO for different stages of company growth. (4:28)
Why the job of a leader is to grow the skills, confidence, and connections of their team members. (7:32)
The need to describe the COO role accurately, including responsibilities, metrics, and compensation, to attract the right candidate. (8:48)
The benefits of using executive search firms that specialize in recruiting COOs and senior executives to find the right fit for the company. (9:07)
And much more...

Important Links

Connect with Cameron: Website | LinkedIn
Explore the COO Alliance - The World’s Leading Community for Seconds in Command
Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In this episode of the Second in Command podcast, Cameron is joined by Caitlyn Fagan, Chief Operating Officer for Inner Matrix Systems, a personal mastery training system for high achievers.

During this fascinating conversation, Cameron and Caitlyn explore the unique challenges and opportunities of stepping into a leadership role that is not always in the spotlight but is essential for organizational success. You'll discover the importance of clarity in responsibilities, effective communication, and balancing personal growth with professional demands. Learn how behind-the-scenes leadership roles drive company stability and growth.

The conversation also examines the personal side of leadership, emphasizing the need for resilience, adaptability, and the ability to align personal values with professional responsibilities. Through real experiences and thoughtful reflection, Caitlyn shares how to navigate complex relationships, build trust, and maintain confidence when carrying significant responsibility.

This episode provides practical wisdom for those seeking to grow as leaders while staying true to themselves, offering a perspective that is both grounded and inspiring. Discover how real leadership doesn’t require perfection—just courage, clarity, and compassion.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Caitlyn's background in tech and her deep involvement in the business, including being deeply embedded in scaling the company.
The challenges of working with a CEO and fiancé, including the emotional and operational dynamics.
How the EOS (Entrepreneurial Operating System) has been instrumental in scaling Inner Matrix Systems.
Caitlyn's personal journey with Inner Matrix Systems, starting as a client to address anxiety and becoming part of the business to help others.
The balance between the benefits of AI and the importance of human connection and personal development.
And much more...

Guest Bio:

Caitlyn Fagan is the Chief Operating Officer of Inner Matrix Systems, where she leads operational excellence to ensure programs, training, and outcomes deliver maximum value for clients. A results-driven executive, she brings extensive expertise in business operations, process improvement, interactive marketing, technology, and project management. Before joining Inner Matrix Systems, Caitlyn served as CEO of a Denver-based digital agency, helping enterprise businesses craft and share their stories online. Her background in interactive marketing and technology allowed her to design and implement innovative digital strategies that produced measurable success. Caitlyn holds a Communications degree from the University of Miami in Coral Gables, FL, and continues to leverage her skills to drive meaningful impact in every organization she serves.

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron shares a powerful analogy between preparing for a trek through Nepal and leading a growing business.

Just like training for a demanding physical challenge, business leaders must begin with a broad vision, identifying where they want to go before diving into the finer details. Early momentum, even without a fully formed plan, sets the stage for long-term success and enables thoughtful preparation when it matters most.

You'll learn how forward-looking strategy—distinct from rigid long-term plans—can shape critical business decisions. By thinking through “what if” scenarios and visualizing future states, companies can anticipate needs like infrastructure, staffing, or supply chain adjustments. This mindset doesn’t require perfect predictions but encourages strategic conversations that prime the team for rapid execution when real opportunities or challenges arise.

Cameron emphasizes the value of proactive visualization over exhaustive five-year plans. Instead of locking in static goals, this episode advocates for flexible, evolving strategy discussions that spark innovation, expose blind spots, and keep teams agile. The takeaway? Look ahead boldly, plan backwards, and be ready to act when the future arrives faster than expected.

Want a clearer path to your $100M vision? This episode reveals how to lead with agility, think ahead, and make bold moves now—tune in and take the first step. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Insights on setting long-term goals, such as hitting $100 million, and the importance of working backward to determine the necessary steps and timelines.
Why Cameron prefers a one-year tight plan and broad-brush plans for three and five years, as the landscape changes rapidly.
The importance of strategic thinking and visualization, which can lead to proactive actions.
The monthly strategy meetings at 1-800-GOT-JUNK, where they laid out 12 months and brainstormed about potential future scenarios.
And much more...

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Anthony Petitte, Chief Operating Officer at Finloc 2000 Inc.

During this engaging conversation, Anthony shares candid insights about managing a fully remote team spread across diverse locations and cultures. The discussion explores the unique challenges of fostering connection and camaraderie when employees rarely meet face-to-face and highlights creative ways to build meaningful relationships that fuel collaboration and retention. You'll discover the importance of nurturing a positive company culture as a key driver for sustainable success.

Sivana and Anthony also explore the human side of leadership, recognizing and addressing burnout, loneliness, and the emotional well-being of team members in an often isolating work environment. You'll hear thoughtful reflections on honest communication, empathetic follow-up, and the delicate balance between supporting individuals and meeting business goals. These themes underscore the evolving role of leaders as both strategists and caregivers in today’s complex workplace.

This episode provides practical tips and personal stories, offering a perspective on how leaders can stay grounded and inspire their teams amid constant change and uncertainty.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The day-to-day responsibilities of managing Finloc, FinPark, and VHub.
The benefits of being a COO, such as ensuring efficiency and effectiveness and preparing the CEO for investor meetings.
The tensions that exist with Anthony's CEO due to different approaches to building the company and fostering creativity.
The challenges of managing a fully remote team across different time zones and cultures.
The impact of AI on the transportation logistics industry and Finloc's approach to it.
And much more...

Guest Bio:

Anthony Petitte is the Chief Operating Officer at Finloc 2000 Inc., where he leads operations, marketing, partnerships, and strategy for the company’s innovative truck parking marketplace. A seasoned entrepreneur, investor, and advisor, Anthony previously founded and led the first truck parking marketplace in transportation, which successfully exited in 2021. With over 14 years of experience across logistics, executive search, and digital marketing, he is passionate about solving complex challenges in transportation and enhancing the stakeholder experience. Anthony is also an advisor to startups like Simporter, Zuum, and Torch, and holds certifications in Lean Six Sigma and Cybersecurity Board Governance. He earned his business degree with a minor in tourism from Kaplan University.

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron challenges conventional thinking about what it truly means to build a high-performing team.

Rather than focusing on surface-level credentials or generic systems training, he dives deep into the often-overlooked soft skills that make or break leadership effectiveness—beginning with the critical, yet frequently neglected, art of interviewing. Drawing from his own experience scaling teams at a massive pace, he shares how operational excellence starts with equipping leaders with real training—not just theory—so they can spot who has genuinely done the work, not just learned how to talk about it.

You'll learn how most organizations get stuck teaching people what they do instead of how to do it well, missing out on key elements like situational leadership, delegation, and coaching. Using memorable real-world stories and a few surprising truths, Cameron reveals how misjudging candidates, confusing traits like hard work with tenacity, or using the wrong people to interview for the wrong roles can sabotage a company’s potential. He even flips the org chart—literally—to illustrate a leadership mindset grounded in support rather than control.

Whether you're scaling a company, hiring your next team member, or trying to sharpen your leadership edge, this episode offers a refreshing perspective on the soft skills that power high-performance cultures. It will make you rethink how you train, who you trust to interview, and what it actually takes to spot a top performer.

Want your team to master the 12 essential leadership skills? Check out the Invest In Your Leaders training program. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The importance of training for the interview process and why such training is essential.
The common mistake companies make, training on the what and how rather than the why.
The “torque process,” which involves running a series of one-on-one interviews and cross-referencing ratings.
The 12 core skills that are essential for effective leadership, and why at least nine or ten of them cannot be replaced by AI.
The challenges of hiring salespeople and why they often do not pass HR screening due to their unconventional methods.
And much more...

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In this special 500th episode of the Second in Command podcast, Cameron is joined by Meridith Kuba, Vice President of Operations and Sales for the COO Alliance.

This time out, you're invited into a candid and energetic conversation that explores the unique dynamic between two long-time business collaborators. Through shared memories and deeply personal reflections, Cameron and Meridith peel back the curtain on what it truly takes to build and maintain a successful leadership partnership over nearly a decade. It’s more than just strategy and execution. It’s about trust, loyalty, and the unspoken understanding that fuels great teamwork.

Throughout the discussion, Meridith touches on lessons learned from her personal journey, including the surprising turns that shaped her career and the core values that now guide her professional and personal decisions. Expect laughs, a few hard truths, and meaningful takeaways about pursuing work that inspires a deep sense of fulfillment. You'll also hear how intentional communication and alignment have helped this team navigate growth without compromising culture.

With a heartfelt look at the past and an optimistic eye toward the future, this episode delivers a blend of wisdom, wit, and real-world leadership insight that will resonate with entrepreneurs, executives, and anyone in between.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The early days of the COO Alliance, the importance of connections, and the high rate of members wanting to continue participating.
Meridith's experience of completing an Executive MBA and the lack of new business insights gained.
The challenges of delegating and the importance of follow-up and systems like ClickUp.
Why Meridith's genuine love for the COO Alliance and the ability to convey its value contribute to her sales success.
The value of CEOs being informed about their COOs' learning and experiences.
And much more...

Guest Bio:

Meridith Kuba is the VP of Operations & Sales at COO Alliance, where she’s the go-to fixer—whether you need strategies planned or problems solved. Known affectionately as the “Wonder Woman” of the team, she balances big-picture thinking with a delightfully down-to-earth vibe.With a playful streak, farm-inspired grit, and a knack for multi-tasking, Meridith brings both heart and horsepower to leading teams in today’s fast-moving business world.

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Video call with Cameron: Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron explores the dynamic interplay between visionary entrepreneurs and the operational leaders who help bring their ideas to life.

The conversation centers on the constant flow of ideas that many CEOs generate and the need for a reliable system to evaluate, filter, and manage those ideas without derailing a company’s strategic direction. One key tactic discussed is turning a spontaneous brainstorm into a structured dialogue, helping leaders stay aligned while respecting each other’s distinct strengths.

You'll discover the importance of clearly defined roles and responsibilities to prevent what’s jokingly called "seagull management"—when leaders swoop in with ideas but leave behind confusion. Tools like the Impact Filter and return-on-investment questions are presented as effective methods for sorting through ideas and prioritizing the ones that align with current goals. Learn why having a documented set of commitments for the CEO can reduce the tendency to chase new concepts at the expense of ongoing work.

This episode offers practical tips for generating personalized communication strategies for leadership pairs, leading to highly productive partnerships that fuel sustainable growth rather than constant chaos.

Curious how to tame visionary chaos without killing innovation? Tune in to learn proven strategies for turning idea overload into growth momentum. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why COOs should express interest in CEOs' ideas and then ask follow-up questions to understand them better, creating a type of verbal impact filter. (0:10)
The challenge of delegating for CEOs and the importance of clear written roles to avoid "seagull management." (1:07)
The process of deciding whether to green light, yellow light, or red light an idea based on its potential impact and resources. (3:15)
How the communication differences between CEOs and COOs resemble the differences between men and women, and the need for effective collaboration (5:14)
The importance of specialized coaching for both CEOs and COOs to build stronger, more effective partnerships. (6:32)
And much more...

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron is joined by Shanaz Hemmati, co-founder and COO of ZenBusiness.

In this insightful conversation, Shanaz shares the behind-the-scenes story of building a modern company with a focus on simplifying a traditionally complex process. With a passion for technology and customer experience, she walks through how the organization evolved from a simple idea to a multifaceted platform serving a diverse and rapidly growing user base. Along the way, she emphasizes the importance of research, automation, and customer feedback in shaping their product offerings and strategic decisions.

You'll discover the delicate balance between scaling responsibly and maintaining a strong internal culture. Shanaz reveals how leadership plays a critical role in hiring decisions, avoiding unnecessary bloat, and ensuring every team member is aligned with long-term goals. She reflects on the art of learning on the job, the value of thoughtful delegation, and the discipline it takes to avoid being pulled into every meeting or task.

This episode offers a glimpse into the mindset required to thrive in a leadership role, especially in fast-moving, high-growth environments.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

ZenBusiness' decision to go remote, made during COVID to keep expenses low and improve communication.
The research and iterations involved in deciding on core products like entity formation and registered agent services.
The importance of addressing one-star reviews, while also working on automation and AI to improve customer support and reduce manual processes.
The lessons learned from the early days of tech, as well as the importance of profitability and strategic growth.
ZenBusiness's funding, having raised about $275 million, with their last round at a $1.7 billion valuation.
And much more...

Guest Bio:

Shanaz Hemmati is the co-founder and COO of ZenBusiness, where she drives growth through data, systems, and inclusive leadership. Originally from Iran, Shanaz immigrated to the U.S. to pursue her education and earned a degree in Electrical and Computer Engineering from UT Austin. Her career includes leadership roles at Excite.com, HomeAway, and ZenBusiness, where she’s known for scaling high-growth companies while maintaining a human-centered approach. A passionate advocate for diversity, she spearheaded ZenBusiness’s DEI strategy, achieving nearly 50% female representation across the organization. Recognized with awards such as Inc.’s Female Founders List (2025) and the Silver Stevie® Award (2024), Shanaz also serves as a board advisor to early-stage startups, mentoring entrepreneurs with a fearless, ethical, and impact-driven philosophy.

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron shifts gears to discuss the meaning behind human connection and what truly matters beyond daily tasks and business pressures.

You'll hear the story behind a meaningful tattoo inspired by a quote about "walking each other home," emphasizing that despite life’s inevitable end, the real significance lies in caring for one another’s dreams, fears, and passions. This philosophical reflection invites you to reconsider your perspective on life and the importance of empathy over material success.

The discussion then shifts to the inspiring story of a remarkable individual who faced unimaginable adversity but cultivated resilience and wisdom in the face of hardship. Through anecdotes of pain, loss, and perseverance, you'll find out why life’s challenges often aren’t as bleak as they seem, and that maintaining a lighthearted, hopeful attitude can make all the difference. The concept that things are rarely as good or as bad as they appear encourages a more balanced, enduring outlook.

Ready to step back from the hustle and reconnect with what really matters? This heartfelt solo episode will shift your perspective—from success and setbacks to purpose and connection. Don’t miss this powerful reflection on resilience, empathy, and what it means to “walk each other home.”

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The significance of the tattoo "Walking Each Other Home" from Ram Dass, which serves as a reminder that material success is insignificant compared to human connection. (2:03)
The story of Dave Kekitch, who experienced severe back pain during a workout, leading to a slow bleed in his spinal cord and paralysis from the chest down. (2:46)
Dave’s travels around the world in search of a cure, and ultimately became an advocate for life extension. (4:19)
The importance of human connection and caring about others. (6:21)
And much more...

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Stephanie Meyer, RN, MS-FNP, NEA-BC, the Executive Vice President, Chief Nursing Executive, and Chief Operating Officer for Inpatient Operations at Children’s Mercy in Kansas City, Missouri.

In this engaging and heartfelt episode, Sivana and Stephanie explore how our personal and professional lives are deeply intertwined, and how intentional living can dramatically shift the way we experience success, leadership, and well-being. Through vulnerable storytelling and practical reflection, the conversation weaves through themes of boundaries, energy management, and showing up authentically in every space we occupy.

You'll be taken on a journey that challenges the constant pursuit of productivity and perfection. Instead, the discussion invites a reimagining of how we define value and contribution—at work, at home, and in our communities. From navigating high-stakes industries to creating grounded, values-based households, you'll gain powerful insights into the importance of presence, purpose, and self-trust.

Whether it’s shaping the future of a critical industry or raising the next generation, the episode will leave you with a sense of hope, possibility, and a call to lead with intentionality.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Stephanie's responsibilities at Children's Mercy, which include managing about 6000 people, focusing on people management, strategy, and organizational development.
The importance of being visible and understanding the employees' perspectives, even if it requires scheduling and maneuvering.
Why understanding the reasons employees come to work and ensuring they feel part of something bigger than themselves is vital.
The role of the Center for Well-being at Children's Mercy, which provides non-judgmental support and therapy to employees.
The value of adequate sleep, reading before bed, and setting boundaries to avoid burnout.
And much more...

Guest Bio:

Stephanie Meyer, RN, MS-FNP, NEA-BC, is the Executive Vice President, Chief Nursing Executive, and Chief Operating Officer for Inpatient Operations at Children’s Mercy in Kansas City, Missouri. With over two decades of service at the hospital, Stephanie has risen through the ranks from staff nurse to senior leadership, earning widespread respect for her collaborative approach and unwavering focus on patient-centered care. She holds both undergraduate and graduate nursing degrees from the University of Kansas and shares her expertise as adjunct faculty at local colleges and a sought-after national speaker on healthcare leadership. Recognized with the 2021 Excellence in Leadership Award by the Missouri Organization of Nurse Leaders, Stephanie is a champion of innovation, accountability, and the transformative power of nursing in pediatric care.

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron explores a common business gripe that everyone knows all too well: why meetings (or rather, the way they're run) are so unproductive.

Cameron offers a fresh perspective by focusing on why this problem persists and how to fix it with simple, practical skills. You'll hear how he challenges the widespread belief that meetings are inherently awful, arguing instead that most people have never been taught how to run or participate in them effectively. Without that foundational training, leaders and employees alike contribute to the frustration, making meetings drag on or feel pointless.

The discussion then uncovers some easy-to-implement habits that can transform meetings into productive, respectful experiences. From ensuring meetings end early to setting clear agendas with defined purposes and time allocations, Cameron shares real-world examples and personal coaching insights. These small adjustments not only help curb the common problem of lateness but also create a culture where time is valued and meetings are more efficient.

This episode shows you how, by tailoring meetings to your true goals and attendees, your business can streamline communication and get better results—without sacrificing the human connection and spontaneous collaboration that meetings can foster.

Know someone who runs meetings like a hostage situation? Share this episode with them—it might just save their team. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why most people lack proper training in running meetings, leading to inefficiency and lack of productivity.
The problem with complaining about business issues without proper training in essential skills, such as interviewing, coaching, and conflict resolution.
The importance of reviewing the purpose, outcome, and agenda of each and every meeting to ensure clarity and efficiency.
How to handle informal meetings by setting clear purposes and outcomes, even in casual settings.
The challenge of managing large meetings with multiple topics and the importance of inviting only necessary participants.
And much more...

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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What does it really take to steer a fintech through a growth reset—and come out stronger? In today's episode of the Second in Command podcast, Cameron is joined by COO Rina Jariwala, who takes us inside the transformation of Fundbox, where operational precision meets people-first leadership.

In this insightful conversation, Rina shares a compelling journey through rapid growth, transformation, and the challenges of steering a company toward profitability. You'll get an inside look at the strategic pivots and cultural shifts necessary when a high-growth organization recalibrates its priorities to build a sustainable and thriving future. The discussion reveals how transparency, clear goals, and leadership resilience play pivotal roles in navigating tough transitions.

Beyond the company’s financial and operational evolution, you'll hear about the nuances of leadership itself. Rina reflects on the importance of execution over theory, the emotional intelligence required to manage diverse demands, and the continuous learning mindset that fuels personal and professional growth. The exploration of coaching as a vital leadership skill—contrasting it with mentoring—highlights how fostering curiosity and empowerment can transform teams and organizations alike.

This episode offers inspiring insights into how leaders can cultivate trust, build culture, and approach challenges with grace and determination.

Want more conversations like this—where coaching meets execution? Follow the show and get inside the minds of next-gen operators. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The importance of empathy and understanding Rina's team's motivations, which she believes are crucial for effective leadership.
The underwriting process, which involves analyzing data from small businesses to provide quick funding decisions.
Fundbox's growth strategy, focusing on platform and distribution partners that serve a multitude of small businesses.
The cultural shift required to achieve profitability and the importance of maintaining a strong team.
Rina's journey of pursuing a master's degree in leadership and organizational development with an emphasis on executive coaching.
And much more...

Guest Bio:

Rina Jariwala is the Chief Operating Officer of Fundbox, known for her authentic, high-energy leadership and a passion for driving operational excellence. With extensive experience across technology, data, and service delivery, Rina specializes in turning around organizations and helping them reach peak performance. She excels at elevating service delivery, improving efficiency, and driving profitability through strategic planning and seamless execution. A dynamic communicator and influential leader, she motivates high-performing teams, spearheads complex process improvements, and fosters cross-functional collaboration. Her key strengths include business process re-engineering, change management, coaching, and organizational development. With a strong focus on customer impact and innovation, Rina brings a bold, people-centered approach to operational leadership that consistently delivers lasting results.

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron breaks down the misunderstood and often misused role of the Chief Operating Officer.

Drawing from both personal experience and established research, he uncovers how the COO is not a one-size-fits-all title—it’s a role that shifts depending on the needs of the CEO and the stage of the business. With anecdotes from his own time at 1-800-GOT-JUNK and references to thought leaders in the field, Cameron explores how many leadership titles are incorrectly handed out, and why defining the true second in command begins with understanding the personality and skill gaps of the CEO.

The conversation dives into seven key archetypes of COOs, from executors and change agents to mentors and MVPs—each fulfilling a unique function within a company. Whether serving as a stabilizing force in turbulent times, guiding a young founder through explosive growth, or acting as a public-facing counterpart to an introverted CEO, the COO’s impact is always rooted in complementing leadership. Cameron also explores the often unseen dynamic of the CEO-COO relationship, likening it to a marriage where balance, trust, and mutual respect drive real progress.

This episode shows that the role of the COO is anything but static; it’s a powerful, adaptive force that, when aligned correctly, becomes the backbone of growth, execution, and sustained success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today! Enjoy!

In This Episode You'll Learn:

The common misconceptions about COOs and how they are often confused with other leadership roles, like directors or VPs.
The seven main categories of COOs identified by Nate Bennett and Stephen A. Miles in their book "Riding Shotgun."
The importance of finding a COO who complements the CEO's strengths and weaknesses.
How the role of the COO has evolved over time, with more CEOs investing in their own leadership growth and involving their senior leadership in coaching and mentorship.
Why the role of the COO is seen as a source of culture through their vision, core values, and motivation towards goals.
And much more...

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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What does it really take to lead a mission-driven company from the inside out? In today's episode of the Second in Command podcast, Cameron is joined by Jason Jaynes, former CO and now CEO of eCatholic, creator of digital tools and services tailored to Catholic parishes, schools, and dioceses.

In this insightful conversation, you'll be taken behind the curtain of a rapidly evolving organization as its leadership navigates succession, growth, and transformation. Jason reflects on the decision-making process involved in identifying and promoting the right internal talent, exploring how mentorship, trust, and long-term planning played key roles in building a strong leadership team. Get a glimpse into how one leader balanced humility with decisiveness in preparing both himself and his team for the future.

The discussion also explores the personal growth journey of the guest as he transitions from a behind-the-scenes operator to the public face of the company. He opens up about the challenges of stepping into the spotlight, embracing new responsibilities, and learning the nuances of strategic sales and marketing leadership in a niche space. The discussion explores the courage to seek help, partner with outside experts, and shift perspectives in order to lead effectively.

This episode offers a candid, inspiring look at how thoughtful leadership can shape not only a company’s trajectory but also its culture and impact. Curious about how eCatholic helps faith-based organizations thrive online? Visit eCatholic.com to explore their suite of digital tools.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

An overview of eCatholic, a company founded to provide digital tools for the Catholic Church, as well as their focus on helping churches reach their communities online.
Jason's previous role as COO, focusing on systems, processes, and scaling the company in the first two years.
The transition from COO to CEO, focusing on becoming, in his words, "three miles wide and one inch deep."
The process of identifying and grooming Karen (Lackey) for the COO / VP of operations role, including her previous roles and responsibilities.
The importance of hiring experts in areas where one lacks expertise, such as sales and marketing.
And much more...

Guest Bio:

Jason Jaynes is the CEO of eCatholic, a company that provides a suite of digital tools and services tailored specifically for Catholic parishes, schools, and dioceses. With over 27 years of experience in the software and technology industry, Jason has held a wide range of leadership roles, including Co-founder, COO, CTO, VP of Product, VP of Business Marketing, and Senior Systems Engineer. His diverse background reflects a deep expertise in both technical innovation and strategic business development. Jason holds a Bachelor of Science in Computer Science from Texas A&M University and earned his MBA from the University of Texas, equipping him with the skills to lead mission-driven digital transformation within faith-based organizations.

Important Links Connect with Cameron: Website | LinkedIn * Explore the COO Alliance - The World’s Leading Community for Seconds in Command * Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book * Take his course: Invest In Your Leaders Online Course (Use promo code PODCAST10* before the end of the month for 10% off) * Chat or video call with AI Cameron via Delphi

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Barnes, CEO and Founder of Optima Office, a fractional CFO service provider.

During the conversation, you'll get a glimpse behind the curtain of business leadership to explore one of the most misunderstood yet essential disciplines for sustainable growth. Cameron and Jennifer discuss how executives can move from instinct-driven decisions to data-informed strategies, and why the ability to forecast with precision might be the difference between thriving and simply surviving. With real-life examples and personal anecdotes, Jennifer highlights how even successful leaders can miss critical signs when they aren’t looking in the right places.

You'll hear cautionary tales from companies that looked strong on the surface but were blindsided by deeper operational missteps. These stories serve as powerful reminders that misjudging certain internal dynamics can have cascading effects—especially when scaling, managing rapid change, or weathering financial uncertainty. Yet, within each challenge lies a roadmap toward clarity, if you're willing to look under the hood.

Whether you're an entrepreneur wearing too many hats or part of a leadership team seeking sharper insights, this episode sheds light on how the right support structure can bring discipline, flexibility, and strategic alignment to your organization.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The differences between the roles of a CFO and a controller, including why a CFO looks forward to strategy and forecasting, while a controller focuses on historical accuracy and processes. (0:14)
Common pain points such as not knowing gross margins by customer or product, and the importance of understanding these metrics. (8:35)
The process of balance sheet cleanup and the importance of having accurate balance sheet accounts to ensure the P&L is correct. (14:11)
Creating a P&L budget, balance sheet forecast, and cash flow forecast to predict future financial performance. (16:20)
The potential for fractional CFOs to help companies build out their finance teams and eventually replace themselves as the company grows. (22:24)
And much more...

Guest Bio:

Jennifer Barnes is the CEO and Founder of Optima Office, a firm that provides outsourced accounting, fractional CFO, and human resources support to nearly 300 companies nationwide, with a strong focus on the West Coast. With a commitment to flexibility and employee satisfaction, Optima operates on an hourly billing model and embraces a hybrid work environment, guided by the motto “Happy Staff = Happy Clients.” Jennifer earned her Finance and Marketing degree from the University of Arizona, completed her MBA at San Diego State University, and brings over 15 years of experience as a Controller. She has received numerous accolades, including SDBJ’s Woman of the Year and the Top 50 Women of Influence in Accounting and Finance. Jennifer currently serves on several boards and is active in multiple leadership and mentorship organizations.

Resources:

Connect with Jennifer: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Lauren Antonoff, COO of Life360, a leading family safety and social networking business.

In this insightful conversation, Sivana and Lauren discuss the art of effective team management, focusing less on rigid reporting and more on meaningful outcomes. They explore how focusing on key results rather than micromanaging daily activities can drive better performance and foster a culture of trust. The discussion touches on how teams can prioritize what truly matters, making sure efforts align with the overall progress of the business.

You'll hear about the evolving role of technology in the workplace, particularly how new tools can empower rather than replace team members. There’s an emphasis on navigating change with openness and creativity, encouraging teams to see innovation as a way to amplify their strengths and take ownership of their work. Cultural values play a crucial role here, shaping how teams adapt to new challenges while staying true to their core mission.

This episode invites you to rethink leadership dynamics and encourages a mindset that combines strategic focus, technological adaptability, and authentic human connection.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Lauren's career journey, starting at Microsoft through an acquisition, where she was 'diagnosed' as a product manager. (2:30)
The challenges of integrating the Tile app into Life360 and the decision to pull resources from a standalone product launch. (6:27)
Lauren's experience of hiring a CMO and CTO to help manage the marketing functions and ensure accountability. (18:37)
Why focusing on a few key areas and making disciplined choices to drive success is key to Life360's future growth. (25:38)
Her approach to supporting leadership, including regular meetings and in-person gatherings to develop shared views and tackle problems together. (35:22)
And much more...

Guest Bio:

Lauren Antonoff is the Chief Operating Officer of Life360, a leading family safety and social networking app. She brings decades of experience as a product and technology leader, known for driving growth through a focus on customer value, organizational alignment, and execution. Prior to joining Life360 in 2023, Lauren held senior executive roles at GoDaddy, where she led product and services development to empower small businesses. She also spent over 18 years at Microsoft, overseeing major initiatives such as SharePoint and Office 2007, and founded the Step Up Program to advance women in leadership. A former board member of Momentive, Lauren holds a BA in Rhetoric and Political Science from UC Berkeley and began her tech career through the acquisition of ResNova Software.

Resources:

Connect with Lauren: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Disclaimer:

The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Second in Command podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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In today's episode of the Second in Command podcast, Cameron reveals a transformative approach to measuring and improving workplace culture—one that many businesses overlook despite its powerful potential: The employee Net Promoter Score. (NPS)

You’ll hear about a deceptively simple metric that goes beyond typical satisfaction scores, revealing the true pulse of a company’s internal health. The conversation digs into why traditional methods often miss the mark and how a single question can unlock deep insights about employee sentiment, driving meaningful change without breaking the bank.

Get a look behind the scenes of real companies that leveraged this tool to climb the ranks of the best workplaces nationwide, illustrating how culture can become a strategic advantage. From thoughtful ways to gather actionable feedback to surprising tactics that boost morale and loyalty, the discussion explores how cultivating happiness at work directly fuels productivity and profitability. Along the way, you’ll discover how leaders can shift mindsets, set ambitious goals, and create a workplace where people genuinely want to stay—and thrive.

Whether you’re aiming to retain top talent, enhance teamwork, or simply understand what truly matters to your people, this conversation offers a roadmap to reimagine what a workplace can be.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

How a simple one-question survey, the Net Promoter Score (NPS) can gather important feedback and improve company culture. (3:27)
Why the process of gathering employee feedback is similar to writing a letter to Santa, as well as the importance of acting on that feedback. (4:33)
Strategies for improving NPS, including setting ambitious goals and celebrating achievements. (10:59)
The need to balance employee happiness with profitability, and why a high NPS can lead to increased revenue and profitability. (11:46)
The impact of external competition and the importance of a strong company culture to retain employees. (12:27)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, Cameron is joined by Jeana-Rae Kendall, COO of TNG Private Wealth, a private wealth advisory practice of Ameriprise Financial Services, LLC.

In this engaging conversation, Jeana-Rae shares her journey from corporate America to the entrepreneurial world, offering a candid look at the evolution of her leadership style and the strategies that helped shape a thriving business. She discusses the unique mindset shift that occurs when transitioning between sectors, emphasizing the surprising realizations and lessons that come with stepping behind the curtain of business operations.

You'll hear how her team has built a cohesive and agile remote workplace, where onboarding, accountability, and communication are thoughtfully structured for both efficiency and adaptability. Discover how personal assessments and intentional hiring play a role in aligning company culture, supporting autonomy, and creating a highly collaborative environment.

This episode also highlights how growth challenges leaders to develop new skills, particularly in the areas of sales and marketing, and what it means to guide rather than micromanage.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The unique structure of the women-led team and TNG Private Wealth, as well as the benefits of having a diverse leadership perspective.
Jeana-Rae's background, including her previous experience at a different brokerage firm and her decision to take a career break during COVID.
TNG's onboarding process for new employees, which includes a structured first week to provide a comprehensive overview of the company.
The restrictions on marketing and sales communications in the financial services industry and how the team manages within these constraints.
The importance of accountability and the role of the COO in fostering a culture of responsibility and performance.
And much more...

Resources:

Connect with Jeana-Rae: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, Cameron explores the rapid evolution of cutting-edge tools that are reshaping the way businesses operate.

The discussion highlights real-world examples of how quick thinking and innovative approaches can transform seemingly complex tasks into simple, streamlined processes. With insights from industry leaders, You'll hear about the power of leveraging new technology to create impactful solutions on the fly—often with surprising results.

The conversation also explores strategies for driving team adoption of emerging tools, emphasizing the importance of experimentation, collaboration, and internal engagement. Creative approaches, such as friendly competitions and structured learning initiatives, demonstrate how organizations can build a culture of curiosity and efficiency.

With practical takeaways and compelling anecdotes, this episode serves as both a wake-up call and a roadmap for those looking to stay ahead in an ever-changing landscape.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The importance of finding experts who can help automate processes and save time.
Why training employees on AI tools and encouraging them to share their learnings with colleagues is vital.
The importance of hiring sales and marketing people first to grow revenue before developing leadership skills.
Cameron's approach to hiring offshore talent to save costs and increase efficiency.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of your COO"

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, Cameron is joined by Brennan Pothetes, current CEO and former COO of Infinity Constellation, a holding company with eight AI-focused companies.

In this fascinating conversation, Cameron and Brennan take you behind the scenes of a fast-growing and highly innovative company that’s reshaping an entire service industry. Brennan shares his perspective on what it takes to build multiple successful ventures simultaneously, while maintaining a high bar for leadership, execution, and strategic vision. Through the lens of real-world experience, he offers insight into the principles that drive long-term growth, the importance of founder mindset, and the structures that support sustainable scale.

You'll hear about the complexities of aligning people, purpose, and performance in a high-stakes environment. From early-stage incubation to strategic talent selection, the guest explores the nuances of equity, compensation, and cultural alignment—laying out a model that favors ownership and trust over traditional hierarchies. There's also an honest look at how economic conditions and past market cycles influence today’s decisions around valuation, fundraising, and team incentives.

This conversation is both a roadmap and a rallying cry for anyone serious about building transformational ventures in today’s evolving business landscape.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Brennan's career path, starting in risk and compliance in banking, moving to Neo banks, and eventually becoming a Chief Operating Officer.
The importance of mental health, fitness, and personal well-being for high performance.
Infinity Constellation's model of building and scaling AI-driven businesses, including design as a service and executive assistance.
The challenges of transitioning from COO to CEO, and the differences in focus between the two roles.
Why aligning with like-minded investors who understand the company's vision and strategy is vital to success.
And much more...

Resources:

Connect with Brennan: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, Cameron shares unconventional strategies for leadership, team building, and decision-making.

Throughout the conversation, he challenges traditional hiring methods, advocating for a deeper, more intuitive approach to evaluating potential team members. The discussion touches on the importance of behavioral assessments over standardized profiling tools, emphasizing the need for leaders to sharpen their ability to assess talent beyond surface-level metrics.

You'll learn about the complexities of organizational transitions, offering practical advice on maintaining stability and focus during times of uncertainty. Cameron highlights the necessity of clear communication, structured short-term planning, and fostering a culture of transparency to ensure alignment within a team.

With an emphasis on collaboration, adaptability, and intentional leadership, this episode will provide you with actionable insights you can apply immediately to strengthen your teams and organizations.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The motivation behind the COO Alliance: the need for a community specifically for COOs and second-in-command roles.
The benefits of attending in-person events, participating in monthly calls, and utilizing the member portal for resources.
The value of the Colby profile for understanding and working with CEOs and other team members.
Cameron's approach to interviewing and hiring, focusing on behavioral profiling and past performance.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of your COO"

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Ted Collins, Chief Operating Officer of Forensic Psychiatric Associates (FPA Med).

During this fascinating conversation, you'll hear how Ted's career has taken him through high-pressure corporate environments and into a leadership role that demands both empathy and operational clarity. Discover a world where precision, timing, and emotional intelligence intersect to build strong client relationships and cohesive internal teams. The discussion touches on the subtle art of exceeding expectations while remaining grounded in clearly defined boundaries and agreements.

Ted shares thoughtful strategies for protecting visionary leaders from unnecessary decision fatigue while still ensuring they’re looped in when their insight is most valuable. You'll learn practical tools and routines that help manage both external client expectations and internal workflow tensions—especially in high-stakes, detail-sensitive industries.

This episode is a must-listen for anyone interested in sustainable leadership, operational finesse, and thoughtful growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

FPA Med's evidence-based process, involving psychological testing, record review, and psychiatric evaluation, followed by reports and testimony.
How Ted improved the intake process, reducing administrative hassle for Dr. Levy and the experts, and creating a more efficient team.
The importance of collaboration among experts, including consultations and pairing psychiatrists and psychologists.
The challenges and rewards of handling multi-plaintiff or mass tort cases, such as the assessment of 46 Navy sailors claiming PTSD.
Ted's process of negotiating with clients to maintain positive retainer balances and avoid administrative delays.
And much more...

Resources:

Connect with Ted: Website | LinkedIn | Email

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, Cameron discusses the process of identifying and attracting the right leadership talent who not only possess the necessary skills but also align deeply with your company’s vision and core values.

You’ll discover the importance of building a “virtual bench” of potential candidates and why proactive recruiting beats passive job postings when searching for a high-impact executive. Discover a structured interviewing process that evaluates both cultural fit and technical expertise, ensuring your new leader complements the CEO and drives the company forward. You’ll also understand how rigorous reference checks provide critical insights into a candidate’s true character and capabilities before making a hiring decision.

Cameron uncovers best practices for defining compensation, clarifying roles, and setting organizational expectations that attract and retain top executives. You’ll learn how to balance respect for existing leaders while empowering your new hire to remove obstacles and foster alignment across the company, creating a strong foundation for long-term success.

The podcast explores how careful alignment of expectations and responsibilities can help create a harmonious, effective leadership structure that drives a company forward without unnecessary friction.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The difficulty of finding COOs as they are rarely unemployed and often need to be poached. (1:05)
Why the old adage of 'hire for attitude, train for skill' no longer applies, and why you must hire for both cultural fit and skill set. (4:15)
The importance of choosing the right job title to match the responsibilities and compensation. (7:11)
The concept of maintaining a "virtual bench" of potential candidates for future roles. (23:04)
The role of HR in supporting the search 9not recruiting) and the importance of rigorous interviews. (24:32)
And much more...

Resources:

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Polina Mireau, co-founder of Scale It Simply.

In this fascinating conversation, Sivana and Polina discuss the often unseen emotional layers that come with leadership, especially from the perspective of younger professionals navigating roles traditionally dominated by older, more experienced individuals. They explore how genuine connection and authentic care within an organization can transform workplace culture and foster a sense of belonging that goes beyond titles and tenure.

They touch on the subtle challenges faced by women stepping into leadership roles, highlighting the unique pressures to prove themselves repeatedly despite their qualifications. The discussion reveals how shifting focus from self-doubt to relationship-building can empower leaders to break through preconceived notions and create meaningful impact—not just through their work, but through the human connections they nurture.

This episode is an insightful exploration of leadership that encourages embracing imperfection, leaning into growth, and fostering trust as the true foundation for success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Polina's upbringing in Canada, where she learned the importance of hard work, organization, and independence
Her formal transition to the COO role, and her experience in fractional and full-time capacities.
The negative impact of siloed communication on team efficiency and customer experience.
The differences between fractional and full-time COO roles, and the need for clear expectations and boundaries in fractional roles.
The challenges of being a young female leader, and the need to focus on relationships and genuine care for the team.
And much more...

Resources:

Connect with Polina: LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Abrarpour, COO Alliance member and COO of Empower Pharmacy.

Listen as Jonathan reflects on the challenges of managing growth and opportunity within a rapidly evolving organization. He explores the delicate balance between chasing expansion and maintaining focus, revealing how saying "no" can be just as crucial as saying "yes." The discussion uncovers the nuanced strategies behind prioritizing projects, aligning team goals, and managing distractions—all essential skills for sustaining momentum without losing sight of the bigger picture.

You'll discover the complexities of building an effective management system that encourages autonomy while maintaining accountability. Get a peek into how teams coordinate, make capital investment decisions, and refine processes to avoid unnecessary bloat. Jonathan also shares candid thoughts on the ever-present struggle to improve productivity, emphasizing a culture built on quality, efficiency, and mindset—one that demands getting things right the first time.

This episode offers insights on the evolving nature of leadership, the importance of hiring the right people, and the journey toward doing less but accomplishing more.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Empower Pharmacy's growth from a small storefront pharmacy with 32 employees to a company with 1200 employees across three states. (3:04)
The shift in the pharmaceutical industry towards customized forms of medicine, driven by the need for personalized treatment. (10:56)
The cultural differences in hiring as Empower Pharmacy grew from 32 to 1200 employees. (13:28)
Empower Pharmacy's current focus on domestic growth, with plans to explore international opportunities in the future. (29:13)
The CapEx charter process, which involves weekly meetings to review and approve capital requests. (32:49)
And much more...

Resources:

Connect with Jonathan: Website | LinkedIn

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Jarrell Ku, Business Operations and Strategic Finance Lead at GrowthAssistant.

In this fascinating conversation, Sivana and Jarrell dive into the delicate balance of maintaining productivity while fostering genuine connections in a distributed work environment. You'll discover creative ways to break free from the cycle of endless meetings and discover how intentional communication can transform collaboration. Alongside practical strategies, they also reflect on the human side of remote teamwork, revealing how shared experiences beyond the digital workspace help strengthen bonds and build culture.

Get a glimpse into the dynamics of an executive partnership that thrives on trust, complementary strengths, and honest dialogue. The nuances of working closely together, knowing when to challenge and when to support, come to life through candid reflections on leadership styles and communication rhythms. You'll hear about the importance of transparency and alignment, emphasizing how regular check-ins and updates create a shared sense of purpose and momentum.

The conversation also touches on the often unseen layers of responsibility that keep an organization running smoothly, from routine tasks to strategic initiatives. Whether you’re scaling a business or navigating your own team, this conversation offers plenty to reflect on.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Jarrell's day-to-day responsibilities at GrowthAssistant, including finance, data analysis, special projects, and supporting the CEO.
The importance of data tracking in sales, covering key metrics such as funnel metrics, conversion rates, and sales cycles.
The challenges of managing a remote, cross-functional team, including the need for intentional meetings and quicker communication.
Why GrowthAssistant values dual responsibility in sales roles, ensuring that sales reps are also involved in client support and account management.
The company's focus on recruiting high-quality talent, both in terms of hard skills and durable skills like communication and problem-solving.
And much more...

Resources:

Connect with Jarrell: Website | LinkedIn

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Ryan Hanley, host of The Ryan Hanley Show.

During the conversation, Cameron and Ryan dive into the deep waters of leadership, responsibility, and modern decision-making. You'll learn what it means to navigate turbulent times with clarity and discipline, challenging the norms of how organizations and governments operate. With personal stories and sharp analogies, the dialogue draws surprising parallels between the boardroom, the household, and the global stage, inviting listeners to rethink how resources, values, and priorities are managed at every level.

Cameron shares a unique behind-the-scenes glimpse into his own strategic thinking, developed over decades of experience building successful ventures. With a strong focus on intentionality and sustainability, he offers uncommon insights into long-term planning, making bold yet thoughtful choices, and the overlooked power of restraint.

This episode offers practical wisdom and first-hand knowledge, challenging assumptions while offering a grounded sense of optimism.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The need for businesses to be ruthless in identifying and eliminating unnecessary expenses.
The importance of data-driven decision-making and the role of core values in business.
Cameron's approach to managing time and the importance of disconnecting to inspect what you expect.
His experience with digital currencies and the importance of alternative forms of payment.
The concept of stagflation and its impact on businesses.
And much more...

Resources:

The Ryan Hanley Show

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In today's episode of the Second in Command podcast, Cameron is joined by Matthew Kovacs, President and Lead Strategist of Blaze PR.

In this insightful conversation, Cameron and Matthew discuss the evolving landscape of a fast-changing professional field, exploring how emerging technologies are reshaping traditional workflows and mindsets. They unpack the tension between embracing innovation and managing skepticism, revealing how organizations navigate new tools to enhance efficiency while addressing cultural and economic challenges.

You'll discover the power of storytelling as a strategic asset, emphasizing how personal journeys and company origins create compelling narratives that resonate beyond surface-level promotion. Through thoughtful reflections, the guests reveal the nuances of building authentic connections and fostering trust with diverse audiences, even amid uncertainty and rapid transformation.

This conversation offers practical advice, lessons learned over decades, and a glimpse into how forward-thinking professionals prepare for the next wave of disruption without losing sight of foundational values.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Background on Blaze PR, a lifestyle agency working with various brands across different categories like beverages, CPG, retail, and home builders.
The importance of media training for clients, including CEOs, spokespersons, and sales teams.
The digital trifecta of earned media, owned media, and paid media, and how Blaze PR helps clients integrate these elements.
The role of PR in driving traffic to stores like Costco and building brand awareness.
Why PR firms must adapt and embrace new technologies such as AI to stay competitive.
And much more...

Resources:

Connect with Matthew: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron explores creative and impactful ways to enhance team communication and alignment during planning sessions and retreats.

You'll discover an engaging, visual icebreaker that encourages self-reflection and team bonding, revealing personal insights and shared aspirations. From there, the conversation shifts to a powerful feedback exercise designed to foster transparency and personal growth within leadership teams.

Cameron offers insights into strategic goal-setting and execution. You'll hear about a structured process for translating big-picture objectives into actionable projects, emphasizing the importance of prioritization and cross-departmental collaboration.

Through a blend of proven exercises and real-world examples, this episode will provide you with the tools to foster more effective leadership and create a clearer path toward organizational success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

A fun and engaging exercise that uses visuals instead of words to help team members share personal insights, strengthen connections, and align on goals for an event or planning session.
A proven approach for defining company-wide objectives, ensuring that key projects are aligned with long-term success while avoiding common pitfalls like overcommitment.
How different business areas can work together to refine and commit to core projects, preventing bottlenecks and maximizing efficiency.
The challenges leaders face in managing competing priorities and how the ability to say no — or not yet — can be the key to long-term organizational success.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by John Wallet, President of STC Safety and Risk Management.

This conversation explores the complexities of leading teams and navigating the often delicate balance between visionary and integrator roles. Sivana and John discuss the importance of cultivating confidence in decision-making and the value of having systems in place to support clear communication, particularly when facing moments of uncertainty. You'll gain insights into learning from mistakes and how to move forward, shedding light on how leaders can grow and adapt while maintaining focus on their organization's objectives.

You'll discover the challenges and rewards of working with a younger workforce, emphasizing the need for empowerment and accountability. John reflects on the generational differences in priorities, particularly around culture and values, offering advice on fostering an environment where employees feel supported and truly part of the company's mission.

This episode offers practical advice, a look into the intricacies of leadership roles, and a behind-the-scenes glimpse into balancing career with family life.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

John's role at STC Safety and Risk Management, specializing in safety and risk management consulting for the construction industry.
The role of visionary leaders in guiding a company towards technological adoption and innovation.
The concept of an integrator in EOS (Entrepreneurial Operating System), which aligns with John's natural strengths in data-driven, logical thinking.
The importance of having clear processes and standard operating procedures (SOPs) to ensure consistency and accountability.
The importance of a healthy relationship between the visionary and the integrator.
And much more...

Resources:

Connect with John: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron explores the dynamic partnership between two key leadership roles within a company: the CEO and the COO.

Cameron discusses the often underappreciated relationship that drives an organization’s success, highlighting the distinct yet complementary functions that each leader provides. You'll gain insights into the fine balance between visionary leadership and operational execution, and the importance of a strong, trusting relationship between these figures.

Learn the significance of alignment between the strategic and tactical elements of a business. Cameron discusses how the right leadership pairing can propel an organization forward, but also touches on the challenges that come with maintaining that synergy. In addition, he explores the importance of delegation, growth, and communication within the leadership team to avoid burnout and foster sustainable success.

This episode offers a look at how effective leadership teams plan for the future and stay aligned, ensuring that all members are on the same page to achieve long-term goals.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why clear roles, responsibilities, and communication between the CEO and COO is essential. (1:00)
How meddling in the COO's responsibilities by the CEO can damage trust and productivity. (3:42)
Why the CEO should be responsible for good news, allowing the COO to handle tough decisions. (6:54)
The purpose of skip level meetings and their potential impact on organizational advancement. (13:14)
The importance of delegating tasks to grow people and align the organization. (18:09)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Filip Keuppens, Executive Vice President of The Pickle Juice Company.

During the conversation, Sivana and Filip dive deep into the complexities of leadership and the balancing act of managing day-to-day operations while simultaneously planning for the long-term success of an organization. You'll discover the importance of building genuine relationships with team members, focusing on transparency and trust. These principles are essential when navigating the challenges of team dynamics, particularly in times of growth and change.

Hear about the challenges of working within a rapidly changing business landscape. Filip shares his personal experiences of moving from tactical execution to high-level strategy, discussing the need to adapt and lead from the front in a constantly evolving environment. There's a strong emphasis on maintaining a hands-on approach, even at the highest levels, to stay grounded and connected with the team’s day-to-day challenges.

Whether it’s coaching a sports team or learning a new skill, you'll learn how personal endeavors can complement professional goals and contribute to personal growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The challenge of educating consumers that The Pickle Juice Company's product is not made from actual pickles, especially in the US market.
Filip's evolution from building the sales and marketing infrastructure to becoming the third partner and eventually the Executive Vice President.
The importance of hiring for culture rather than experience, and promoting from within whenever possible.
The challenges of balancing working 'in' the business and working 'on' the business, and the need to stay focused on long-term sustainability.
Why you should treat the next title or job as the starting line, not the finish line.
And much more...

Resources:

Connect with Filip: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron shares a deeply personal reflection on how his experiences with attention deficit disorder (ADD) shaped his educational journey and entrepreneurial success.

You'll hear how traditional schooling and societal expectations of focus negatively impacted his self-esteem, even as he was trying his best. Despite being told he wasn’t trying hard enough, Cameron realized that his struggles with concentration were not a personal flaw but part of a unique way of thinking that would later serve him well as a business leader.

Drawing from his own experiences, Cameron presents a new perspective on ADD, reframing it not as a disorder but as a potential superpower, especially for entrepreneurs. He explains how his inability to stay focused for long periods of time, while challenging in certain environments, allowed him to notice opportunities and weaknesses others might miss. By embracing this trait, he learned to prioritize and delegate tasks effectively, which contributed to his success in building businesses.

This episode offers a message of empowerment, urging those with ADD to acknowledge their strengths and harness them in their careers.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

His ability to focus in short, intense periods, which he calls "high definition ADD" (HD ADD). (2:40)
Cameron's negative experiences with the education system, which told him he wasn't trying hard enough when he was actually trying very hard. (5:04)
The importance of changing environments to keep his mind stimulated and avoid boredom. (6:07)
Why the medical and teaching communities have failed to recognize the potential benefits of ADD. (10:00)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Susan Heinking, Senior Vice President of High Performance and Sustainable Construction at Pepper Construction.

During this fascinating conversation, you'll be taken behind the scenes of a dynamic leadership journey where the balance between structure and creativity plays a pivotal role. Susan shares insights into navigating growth within a well-established framework while maintaining the foundational values that shaped the organization. With candid reflections, the conversation highlights how intentional communication and adaptability remain central to leading a high-functioning, purpose-driven team.

Hear about the art of managing complexity without losing touch with the work that ignites passion. Thoughtful leadership practices, including strategic delegation and fostering a culture of self-awareness, underscore the importance of empowering teams to evolve while staying aligned with larger goals. You'll learn how tools for collaboration and team dynamics are being reimagined to meet today’s ever-shifting challenges.

From embracing failure as a teacher to incorporating surprising reminders to stay lighthearted amidst pressure, this episode is rich with takeaways for anyone striving to lead with intention, empathy, and a little bit of fun.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The evolution of sustainability from energy efficiency to resilience and human health.
Susan's approach to presenting sustainability as a cost-effective solution to clients.
Her experience working in a male-dominated industry and the empowerment of seeing more women in leadership roles.
The importance of keeping employees informed and engaged with new information and technologies.
The role of managing company-wide initiatives and ensuring they are on track and on time.
And much more...

Resources:

Connect with Susan: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron discusses the complexities of building and optimizing a high-performing team while navigating the challenges of growth, leadership transitions, and strategic decision-making.

You'll discover the importance of identifying key roles, leveraging technology, and ensuring that each team member brings measurable value. A candid exploration of industry pitfalls reveals the common struggles leaders face when dealing with unreliable service providers, ineffective hires, and the need for clear accountability. Throughout, the emphasis remains on cutting through the noise to build a strong, results-driven organization.

You'll also get a behind-the-scenes look at an innovative hiring process that flips traditional recruitment on its head. Instead of relying on resumes and standard interviews, this approach puts candidates to the test with real-world assignments that showcase their skills, efficiency, and ability to think critically. A standout example demonstrates how one individual not only met expectations but exceeded them by incorporating AI-driven insights and delivering a polished, comprehensive strategy.

This episode is a reminder that, despite the weight of decisions and the complexity of business operations, the real goal is to enjoy the process.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why hiring project managers as a "release valve" instead of training account managers to be self-sufficient is a flawed strategy.
The importance of having a leadership team that can implement and maintain systems and processes.
The value of celebrating people who notice inefficient systems and encouraging them to speak up.
Cameron's personal analogy about the pain of getting divorced to illustrate the importance of moving on quickly.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Andrew Alexandrovich, Chief Operating Officer of Environmental Incentives.

During the conversation, Sivana and Andrew explore the complexities of navigating company growth and the unique challenges that arise when an organization scales rapidly. They explore the intricate balance between quality and quantity, particularly in a professional services environment, and discuss the difficulties that leadership teams face in maintaining high standards while managing a fast-paced, evolving business.

You'll gain insights on the strategic processes employed by the EI executive team to prioritize and manage competing demands. Andrew reflects on the practical steps taken to ensure smooth collaboration, both internally and externally, while emphasizing the value of regular check-ins and clear agendas.

This episode also offers lessons Andrew has learned about balancing careful planning with adaptability and the need for continuous learning.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Andrew's journey at Environmental Incentives, starting as one of three employees and growing to becoming the COO in 2020.
The importance of maintaining a people-focused culture, with a focus on learning, adaptability, and continual improvement.
The challenges of scaling systems from a small business to a mid-sized business operating globally.
EI's strategic planning process, including a five-year strategy and annual strategy.
The tactical steps taken to ensure executive team cohesion, including regular check-ins with clear agendas.
And much more...

Resources:

Connect with Andrew: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron dives into the unique dynamics between COOs and CEOs, comparing them to how men and women perceive the world differently.

Cameron discusses the relatively short tenure of most COOs and how the role evolves as a company scales. He also touches on how the COO’s skill set may not always keep pace with the company’s growth, leading to frequent turnover.

You'll learn about the changing gender dynamics within the COO position, noting how women now comprise a significant portion of COOs. With examples from well-known companies like Facebook, Cameron delves into the idea that the COO role is often misunderstood as a stepping stone to the CEO position, when in reality, many COOs don’t aspire to take on that higher-level responsibility.

This episode offers insights into the evolving responsibilities of COOs in today’s business landscape, particularly their role in digital transformation and technological adaptation.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why the role of a COO is often more dynamic and requires a broader set of skills compared to other functional heads. (2:19)
The significant decrease in the gender gap in COO roles over the past 15 to 20 years. (2:44)
Why compensation for a COO should be tied to strategic insight, P&L responsibility, and the number of partners brought into the company. (7:12)
The role of the COO in project alignment and resource allocation (8:11)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by COO Alliance Member Tony Skowron, COO of The Beyond Collection, a commission-free marketplace connecting meeting planners and luxury hospitality partners.

During the conversation, Tony shares a compelling journey marked by growth, challenge, and intentionality. From navigating the complexities of entering an established but evolving team, to building trust and driving alignment, Tony reflects on the importance of listening first, learning deeply, and leading with clarity. The discussion touches on how transitions can be both delicate and powerful, especially when stepping into a high-stakes leadership role within a tight-knit organization.

The conversation evolves into a powerful exploration of what it means to develop people—not just for the sake of productivity, but to elevate culture and long-term impact. You'll hear the story of how a bold leadership initiative was launched, which weaves together personal conviction and professional strategy, all within the backdrop of an industry that often overlooks these deeper developmental needs.

This episode is a must-listen for anyone curious about what it takes to lead with purpose, align teams around vision, and grow leaders from the inside out.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The importance of ensuring the quality of planners, as they must meet specific criteria to be included in the Beyond Collection platform.
Tony's experience with the Ritz Carlton Leadership Academy and his interest in leadership training and white glove service.
The Beyond Collection's leadership training program, which aims to invest in the development of leaders within the hospitality industry.
Tony's previous role as a COO and VP, the challenges of growing a company, and the importance of aligning values and vision.
And much more...

Resources:

Connect with Tony: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron reveals a fresh approach to team building and annual planning that goes beyond stale meeting rooms and rigid agendas.

You'll discover a game-changing strategy that combines the camaraderie of cooking, the serenity of nature, and the power of collaborative goal-setting. Learn how swapping hotel conference rooms for an Airbnb retreat can transform your leadership team’s dynamic, fostering deeper connections through shared experiences. You'll also find out how timing and intentional preparation can set your organization up for a strong year ahead.

Through real-life success stories, actionable insights, and frameworks like EOS, this conversation dives into the importance of vivid vision, setting clear three-year goals, and crafting actionable one-year plans. From establishing quarterly accountability to aligning staffing and budgeting with long-term objectives, this episode equips leaders with practical steps to energize their teams and maximize results.

Whether you're planning your next annual retreat or seeking innovative ways to strengthen your organization, this discussion is your roadmap to success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

How simple activities like grocery shopping and cooking together can strengthen team bonds, create a family-like dynamic, and elevate your annual planning retreats. (1:04)
Why hosting your planning sessions in an Airbnb instead of a hotel can foster creativity, relaxation, and stronger connections among team members, setting the stage for more effective collaboration. (2:58)
The critical deadlines for locking in goals, budgets, and staffing plans to ensure a smooth transition into the new year. (5:06)
How quarterly planning sessions can align your team’s priorities, leverage frameworks like EOS, and establish accountability with clear goals and review processes for every business area. (8:21)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, co-host Sivana Brewer is joined by Alicia Ramirez-Ingalls, Strategy and Operations Lead at Neat, a video communications device design company based in Oslo, Norway.

Throughout the conversation, Sivana and Alicia explore the challenges and experiences of navigating high-pressure environments, particularly when self-doubt and imposter syndrome inevitably arise. Alicia shares insights on how to balance personal uncertainty with the need to contribute meaningfully in demanding professional settings.

You'll hear about the concept of a "fail fast" mindset, which involves embracing failure as part of the learning process. Alicia explains how speed, agility, and a willingness to iterate can lead to breakthroughs, with real-world examples illustrating how this approach has shaped decision-making and growth within the company.

This episode offers practical advice for those looking to build effective partnerships in any field.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Alicia's strong relationship with Janine Pelosi, the CEO of Neat, and her decision to join Neat after a career break.
The importance of not shying away from new challenges and making the most of opportunities to learn and grow.
Why leaders should provide a safe space for team members to communicate and learn from their mistakes.
The importance of trusting oneself and the team and being willing to take on new challenges.
And much more...

Resources:

Connect with Alicia: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Rob Follows, Chairman and Founder of STS Capital Partners.

During the conversation, Rob and Cameron discuss the intricacies of selling businesses and navigating the complex world of mergers and acquisitions. They explore the challenges faced by entrepreneurs and business owners when it comes to maximizing the value of their companies and understanding the true impact of strategic advice.

You'll discover the often-overlooked factors that can influence the final deal, including the role of private equity firms and traditional investment banks, and why these entities may not always align with the goals of family-owned or entrepreneurial businesses. Rob also emphasizes the importance of being strategic, cautious, and well-prepared throughout the process.

From climbing the world’s tallest peaks to speaking about life planning and business value maximization, this episode provides both practical business advice and inspiring life lessons for entrepreneurs aiming for greatness.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The importance of maximizing value when selling a business, especially for strategic buyers.
How the 'Rembrandts in the attic' analogy explains the hidden value that strategic buyers see in a company.
The challenges of working with smaller companies and the need for a certain level of business maturity.
Common misconceptions about the mergers and acquisitions (M&A) process and the importance of aligning interests.
The need for entrepreneurs to have a clear understanding of their required and preferred outcomes.
And much more...

Resources:

Connect with Rob: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Alon Peleg, a seasoned Israeli leader and COO of aiOla, a cutting-edge conversational AI lab.

During the conversation, Cameron and Alon explore the strategic decisions behind building a high-performance company culture and scaling effectively within a competitive industry. Alon shares insights on creating an environment that empowers employees to thrive while aligning with a larger vision, emphasizing the importance of hiring the right talent, especially in leadership and technical roles.

You'll gain insights into navigating the complex and often lengthy process of selling to large enterprises. Alon highlights the key tactics for successfully penetrating these organizations, including understanding internal processes, building strong relationships, and focusing on continuous engagement. Hear about the importance of establishing champions within the customer base, ensuring that product evaluations are not taken lightly, and handling the delicate balance of pushing for growth while staying true to the company's focus.

This episode offers advice about being bold, embracing risks, and continuously challenging oneself in both career and life, adding a final layer of inspiration to the broader themes of growth, resilience, and the pursuit of new horizons.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why the voice will be the main user interface in the future, as well as aiOla's ability to provide accurate and quick conversational capabilities.
How aiOla's digital forms can replace paper-based processes, capturing data more efficiently and accurately.
The value of understanding the customer's processes and the need for a champion within the customer organization to facilitate adoption.
Alon's experience in hiring a new management team, including a CTO and a director of marketing, to scale the company.
And much more...

Resources:

Connect with Alon: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron discusses the intricate journey of transitioning from a hands-on business operator to a strategic owner.

Discover the mindset and practical steps required for a CEO to step back from daily operations without losing the essence of their leadership. You'll learn the importance of clear communication, robust planning, and maintaining alignment within the team.

Cameron offers actionable strategies for empowering a leadership team, including mentorship programs, setting up peer learning networks, and refining systems to inspect outcomes without micromanaging. He emphasizes the balance between delegation and abdication, ensuring the CEO retains strategic oversight while allowing the team to grow and succeed autonomously.

Whether you’re a business leader looking to step back or an entrepreneur building sustainable systems, this episode provides a wealth of ideas to shape a thriving, self-reliant organization.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

How to prepare your team and organization for a long-term leadership transition, including leveraging strategic planning frameworks like EOS. (16:37)
The importance of crafting a vivid vision to ensure continuity and alignment during and after a leadership shift. (19:02)
Strategies to empower your leadership team through mentoring programs, peer learning networks, and structured support systems. (21:45)
The difference between effective delegation and abdication, and how to inspect outcomes without micromanaging your team. (23:10)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, Cameron is joined by Ryan Casey, Chief Operating Officer for The Lifestyle Investor.

Ryan shares insights from an unexpected career journey that began in a surprising industry and led to expertise in sales, systems, and personal development. The conversation explores the power of structured approaches to relationship-building, professional growth, and leadership, highlighting how early experiences shaped a mindset focused on efficiency and strategic thinking.

You'll learn about Ryan's pivotal career transitions, from managing multiple businesses to stepping into a leadership role within a rapidly growing organization. The conversation explores the challenges of scaling a founder-driven company, striking a balance between maintaining core values and building systems that allow for sustainable expansion.

Whether you're an entrepreneur, a sales professional, or someone looking to optimize your approach to success, this episode is packed with thought-provoking lessons and actionable strategies.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Ryan's experience with Orangetheory, including the challenges of marketing and generating leads during the COVID-19 pandemic.
The benefits of having a founder-led company and the challenges of transitioning from a passion project to a business.
The various asset classes the Lifestyle Investor covers, including private equity, credit funds, real estate, etc.
Ryan's approach to marketing and learning, including joining coaching programs and masterminds to stay ahead of industry trends.
And much more...

Resources:

Connect with Ryan: Website | LinkedIn

Conversation with Griff Long, COO, Orangetheory Fitness

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron takes you on an exploration of a highly exclusive global network designed for those who are second-in-command within their organizations.

The vision behind this community is clear: creating a space where professionals in leadership positions can connect, collaborate, and learn from one another. With monthly events, both virtual and in-person, members get the chance to engage deeply with peers across industries, share challenges and insights, and ultimately, enhance both their personal growth and business performance.

You'll discover a dynamic environment where world-class content, real-world expertise, and a culture of accountability and support are at the forefront. Through various interactive formats, from member-led workshops to expert talks, this network fosters a unique atmosphere that encourages vulnerability, continuous learning, and strategic decision-making.

This episode emphasizes the importance of developing a strong partnership between the COO and CEO, fostering trust, and ensuring a unified vision for the future.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why the arrival of a new COO is a significant event, with ripples affecting employees, suppliers, and the CEO's role. (1:20)
The benefits of a well-executed onboarding process, building trust and understanding, and ensuring the COO can take over projects effectively. (8:20)
Why COO coaching needs to focus on their strengths and areas for improvement, with CEOs coaching the areas where the COO shows skill. (17:23)
The COO Alliance hosts monthly online events and two in-person events annually, including member presentations and deep discussions, with a focus on growth. (23:36)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Ashley John Heather, Co-Founder, President, and COO of Lumati, a wellness firm that blends evidence-based science with natural solutions.

During the conversation, Ashley shares a personal and professional journey marked by rapid growth, continuous adaptation, and a deep commitment to making an impact. As Lumati's work gains traction on a national level, he reflects on the challenges of scaling a mission-driven organization while balancing personal development.

Beyond business, Sivana and Ashley explore the personal side of success—what it means to carve out space for reflection, mentorship, and a well-rounded life. Ashley acknowledges the relentless pace of building something new and the effort required to reach the next level.

This episode offers some thoughts on the importance of awareness, whether in business, health, or personal growth, and how small decisions can have a lasting impact.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The $4 trillion healthcare industry and why a growing number of people are seeking alternatives to traditional Western medicine.
Ashley's transition into health after his brother's brain injury and his frustration with the healthcare system's focus on chronic conditions.
The importance of conflict and disagreements as opportunities for better decision-making and growth.
The difficulty of balancing the needs of existing team members with the need to bring in new talent.
And much more...

Resources:

Connect with Ashley: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book – "Second in Command: Unleash the Power of Your COO"

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In today's episode of the Second in Command podcast, Cameron explores a pivotal leadership decision that can transform the way businesses operate, grow, and scale.

Every visionary leader reaches a point where their plate is too full, their time too stretched, and their focus divided. But the key to overcoming this challenge isn't just about delegation—it's about finding the right person to step in and elevate the entire organization. You'll discover a powerful framework that helps leaders assess their strengths, pinpoint their most valuable contributions, and identify the gaps that need to be filled to create a thriving, well-balanced team.

However, bringing in the right support isn't as simple as hiring another executive. It requires deep self-awareness, a clear understanding of what drives energy and productivity, and a willingness to relinquish control in areas that may not align with a leader’s true strengths. Cameron reveals a proven system for breaking down tasks, uncovering unique abilities, and strategically redistributing responsibilities to unlock greater efficiency and momentum.

This episode shows why having a trusted partner in the business—someone who balances vision with execution and provides both challenge and support—can be a game-changer.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The importance of self-reflection for CEOs to understand their skills and needs before hiring a COO.
Insights from Jim Morrisroe, CEO of 15Five, on the importance of having a reliable and supportive COO.
Why a COO should be the CEO's built-in support network, handling disruptions and providing stability.
Why finding the right COO can amplify and ignite the CEO's potential, leading to rapid growth and productivity.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

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In today's episode of The Second in Command podcast, Cameron is joined by Alex Dogliotti, Ph.D, Chief Human Resources Officer and Chief Operations Officer for Mindvalley.

During the conversation, Alex shares insights into a groundbreaking shift reshaping the way organizations operate. He discusses how a passion-driven initiative within the company led to a powerful internal transformation, fundamentally altering workflows and redefining traditional roles.

You'll hear about the challenges and opportunities that come with stepping into a leadership role during a time of significant transition. Alex reflects on the delicate balance of honoring past decisions while driving forward change, emphasizing the importance of assembling the right team.

This episode serves as a testament to the power of trust, adaptability, and saying “yes” to challenges that lead to unexpected and rewarding paths.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Mindvalley's transition from an educational platform to an AI-driven data company focused on personal transformation.
The role of WhatsApp in company communications and the need for strategies to manage information overload.
The importance of financial and product roadmaps in making decisions.
Mindvalley's approach to AI training, including partnerships with LinkedIn Learning and AI authors.
And much more...

Resources:

Connect with Alex: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Jonathan Keyser, Founder and Managing Partner of Keyser Commercial Real Estate, the largest commercial real estate firm of its kind in Arizona.

In this conversation, Jonathan shares insights into a critical yet often overlooked area of business strategy. He highlights how companies can gain a significant edge by reevaluating decisions that many assume to be fixed or inflexible.

You'll discover the value of maintaining a competitive mindset when navigating complex processes. By staying proactive and strategic, businesses can avoid common pitfalls and seize advantages that may not be immediately apparent.

This episode demonstrates how the right approach can lead to transformative results. The conversation is both inspiring and thought-provoking, urging leaders to reconsider their assumptions and embrace innovative solutions to stay ahead in an ever-changing environment.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The unique nature of Keyser Commercial Real Estate, which represents tenants rather than landlords, and the services they offer. (2:17)
The conflict of interest in traditional commercial real estate brokerage firms and how Keyser addresses this issue. (4:16)
The importance of early planning and the potential consequences of not having a strategy. (13:15)
The benefits of having a global strategy and the importance of optimizing real estate portfolios. (15:59)
And much more...

Resources:

Connect with Jonathan: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, Cameron is joined by Stephanie Buckner, COO of Altair, a leader in computational science and AI solutions.

During the conversation, Cameron and Stephanie explore the complexities of leading an organization that spans across the globe, managing both internal growth and external acquisitions. They touch on how corporate culture plays a pivotal role in the integration of new technologies and teams, and how staying true to company values while navigating the fast-paced demands of being a publicly traded entity can make or break success.

You'll learn about leadership and talent acquisition, focusing on how to cultivate a work culture where flexibility and trust lead to higher performance and employee satisfaction. Hear about the challenges and strategies surrounding the global competition for top talent, particularly in technical and engineering sectors.

This episode also offers advice to those just starting their career, focusing on building confidence, asking questions, and embracing challenges that come with stepping into roles that may initially feel daunting.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The importance of simulation in designing cars and other products to ensure safety and efficiency.
The challenge of maintaining open, transparent communication while adhering to public company regulations.
Why Altair does not have a dedicated integration team, instead, allows the entire organization to get involved.
The importance of culture, flexibility, and trust in retaining employees.
And much more...

Resources:

Connect with Stephanie: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron explores the intricacies of leadership roles within organizations, focusing on a key executive position that plays a crucial part in shaping company culture and driving success: the COO.

You'll learn how this role evolves over time, with special attention paid to the dynamics between two critical figures at the helm of a company. A nuanced understanding of the relationship between these roles is presented, highlighting how their partnership can lead to strategic growth and organizational harmony.

Cameron also touches on how businesses in different sectors require varying approaches to leadership, especially when scaling operations and managing teams. You'll hear how the right leadership structure can determine a company’s trajectory, from fostering innovation to maintaining operational efficiency.

This episode brings into focus the importance of mentorship and growth, not only at the top but within the entire leadership team.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The different types of COOs and their specific roles within a company. (1:25)
The seven different types of COO, including the Executor, the Change Agent, the Mentor, etc. (3:56)
Other roles often filled by the COO, including the Adult in the Room, the Follower, the Devil's Advocate, etc. (14:56)
The evolution of the COO's role, and why it often serves as the 'glue' in the organization, with culture as the source of adhesion. (24:45)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by COO Alliance Member, Doug Smith, Vice President and COO of America's Best Restaurants.

This episode does a deep dive into Doug's personal and professional journey, as well as the triumphs and challenges he has weathered along the way. He shares candid stories from his career, revealing pivotal moments that shaped his leadership philosophy and mindset. From balancing high-pressure responsibilities to managing personal emotions, his reflections offer a glimpse into the complex realities of navigating a demanding role while staying true to core values.

You'll gain valuable insights into fostering a supportive and empowering work environment, and learn the importance of leading by example, promoting a culture of openness, and encouraging innovation from every level of the organization.

This episode offers actionable advice on creating space for creativity, learning from failure, and cultivating meaningful professional relationships. It's a must-listen for anyone looking to elevate their leadership style and build stronger, more connected teams.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Doug's background in radio, including on-air, sales, and marketing, and his initial reluctance to delegate tasks.
The importance of taking risks and having a visionary leader like Matt [Plapp, CEO], who is willing to invest significantly in their ideas.
Why Doug believes that leading from the front and creating a supportive environment for his team is crucial.
His personal experiences learning to delegate and trust his team, which has led to significant improvements in efficiency and job satisfaction.
And much more...

Resources:

Connect with Doug: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, Cameron is joined by Susan Goebel, a Fractional COO, as well as the Founder and CEO of Scaling Management Consulting Group, Inc.

During the discussion Cameron and Susan dive into the challenges businesses face as they scale and grow, especially when it comes to operational inefficiencies and leadership struggles. Susan shares stories of companies that unknowingly drain resources through overlooked expenses and hiring missteps, highlighting the hidden costs that can quietly sabotage success.

You'll discover a unique solution for business owners feeling overwhelmed by day-to-day operations. A strategic approach is introduced, aimed at helping leaders regain focus by offloading critical tasks to seasoned professionals. This method not only identifies inefficiencies but also puts systems in place to create sustainable growth, allowing entrepreneurs to shift their attention from fighting fires to driving their vision forward.

Whether it's growing financial complexities, hiring the wrong people, or simply feeling stuck despite increasing revenue, this episode presents actionable advice for recognizing—and solving—those barriers.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The concept of a fractional COO; a "back pocket COO" who assists with strategy, people management, and operational efficiency.
The importance of having a strategic perspective and the ability to communicate effectively with the CEO and other C-suite executives.
The typical starting point for a fractional COO, focusing on financial issues and operational efficiency.
The typical engagement cost and the value a company gets from having a fractional COO, including improved profit margins and operational efficiency.
And much more...

Resources:

Connect with Susan: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, Cameron is joined by Sean Seamer, Global Chief Operating Officer of Brainlabs, a high-performance media agency.

During the conversation, you'll be given a glimpse behind the scenes of a global organization's leadership transition and growth strategy. Sean, a seasoned executive with a wealth of international experience, shares his approach to stepping into a senior role within an already established team.

You'll discover the company's ambitious expansion plans, highlighting both geographic growth and the evolution of its services. With a focus on developing talent pipelines in new markets and embracing technological innovation, Sean outlines how staying ahead in a dynamic industry requires constant adaptation.

Sean's thoughts on leadership, personal growth, and the importance of maintaining balance offer valuable insights for anyone striving for long-term success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Sean's globe-spanning career trajectory, including his time in San Francisco, London, Singapore, New Zealand, and Australia.
Brainlabs' global ambitions and the strategic focus on expanding in Latin America and Western Europe.
The importance of value alignment and the tangible culture at Brainlabs.
Brainlabs' ongoing investment in product evolution and the exciting new developments in the pipeline.
And much more...

Resources:

Connect with Sean: Website

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, Cameron is joined by Kate Lincoln-Goldfinch, the owner and CEO of Lincoln-Goldfinch Law – Abogados de Inmigración.

During the conversation, Cameron and Kate explore the nuances of navigating complex professional relationships. You'll hear about the challenges of balancing different leadership styles, the importance of communication, and the impact of workplace culture on collaboration. With contrasting perspectives on accountability and conflict resolution, they reveal the delicate dance required to maintain harmony while driving an organization forward.

The discussion highlights a crucial mindset shift — moving from problem-solving to coaching. Instead of acting as intermediaries, effective leaders empower their teams to handle difficult conversations directly, fostering personal growth and stronger relationships.

Beyond the day-to-day struggles, the conversation touches on the deeper bonds that sustain long-term partnerships. Whether through shared experiences, intentional connection, or simple gestures of appreciation, investing in professional relationships is just as important as driving results.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Kate's background in immigration law, including a life-changing experience with a detained asylum-seeking family. (2:41)
The importance of regular communication and avoiding duplication of efforts between the CEO and COO. (13:00)
The differences between a COO and a director, focusing on leadership and vision versus hands-on execution. (18:06)
The challenges of transitioning from a culture of leniency to one of accountability. (22:00)
And much more...

Resources:

Connect with Kate: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

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In today's episode of The Second in Command podcast, Cameron is joined by Jeff MacPherson, co-founder of XnGen AI, an AI-powered business transformation platform.

During the episode, Cameron and Jeff explore the evolving role of digital agents and their transformative potential across industries. You'll learn how these agents are capable of executing complex tasks on behalf of businesses, freeing up time and resources for higher-level activities.

The discussion takes a closer look at the intricate balance between automation and human oversight, especially when it comes to scaling operations, enhancing efficiency, and addressing unexpected challenges. Learn about the practicalities of implementing AI within organizations, particularly the importance of understanding a company's goals and tailoring AI solutions accordingly.

Jeff shares advice for navigating moments when unexpected disruptions occur — whether from external market forces or internal changes, encouraging entrepreneurs to stay grounded, ask for help, and embrace vulnerability as part of the growth process.

This episode offers a nuanced view of AI's potential while also grounding the conversation in the real-world experiences of those driving change.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The current state of AI adoption, as well as the "shiny object syndrome" where businesses are overwhelmed by new tools. (3:54)
The importance of trust and word-of-mouth referrals in building relationships with clients. (9:27)
Jeff's process of working with clients, starting with a discovery phase to understand their business and identify pain points. (11:27)
His experience with hiring in Ukraine, Brazil, and South Africa, and the importance of understanding the roles and responsibilities needed for the business. (27:09)
And much more...

Resources:

Connect with Jeff: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Mac Lackey, founder of ExitDNA.

During this fascinating conversation, Cameron and Mac explore the journey of business leaders who are crafting legacies while preparing for transformative opportunities. You'll discover how embracing proactive strategies and gaining clarity on personal and professional goals can unlock unimaginable potential.

You'll learn the critical balance between ambition and pragmatism. Through real-life examples, the discussion explores the importance of timing, preparation, and the courage to make life-changing decisions. Whether facing an unexpected twist or contemplating the best path forward, the stories reveal how understanding key factors — ranging from market dynamics to personal priorities — can empower leaders to seize opportunities on their terms.

This episode offers a wealth of insight for those ready to chart a course toward greater freedom and purpose. For any entrepreneur wondering how to shape the next chapter of their journey, this conversation is both a guide and a source of inspiration.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

How the analogy of Rembrandt paintings in the attic illustrates the concept of strategic value beyond financial metrics. (10:24)
The dynamic of buyers wanting to buy companies on the rise and the importance of presenting a compelling future vision. (13:13)
The importance of building a business that doesn't rely on the founder's presence, which increases its value and personal freedom. (16:46)
The need to get clear on the value required to achieve personal and business goals and to be willing to walk away if the deal doesn't meet those criteria. (26:55)
And much more...

Resources:

Connect with Mac: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, co-host Sivana Brewer is joined by Sami Erhart, Chief Operating Officer of Titan Restoration.

During the conversation, Sivana and Sami explore the challenges and breakthroughs that come with embracing innovation in a professional setting. They discuss the natural resistance people have when faced with new tools or approaches, particularly when those changes seem complex or intimidating.

You'll discover a powerful mindset shift that has reshaped the way Sami's organization approaches growth and relationships. She reflects on the importance of prioritizing meaningful connections over short-term gains, even when it means making difficult decisions.

This episode offers valuable takeaways on leadership, adaptation, and making intentional choices that lead to lasting impact.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Sami's progression through various roles at Titan, including mitigation manager, superintendent, controller, and eventually COO.
The challenges of being a CEO and the experience of stepping up when the CEO, Russ Palmer, was dealing with health issues.
The importance of being open-minded and welcoming feedback from the team when asking for input on the company's vision.
Titan's decision to shed clients that drain energy and resources, focusing on those that are easy, lucrative, and fun.
And much more...

Resources:

Connect with Sami: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of your COO”

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In today's episode of the Second in Command podcast, Cameron explores the question of whether businesses truly need a Chief Operating Officer or if alternative solutions would be more cost-effective and practical.

Many business leaders assume they need a high-level executive to manage operations, but taking that step prematurely can lead to unnecessary costs, friction, and even structural upheaval. Before committing to a major hire, it’s essential to assess the true gaps in the business—because sometimes, the best solution isn’t a full-time executive at all.

You'll learn why a well-placed assistant or a specialized department head might resolve bottlenecks without the financial and organizational burden of a second-in-command. Even when higher-level coordination is required, alternative options — such as bringing in an experienced leader on a part-time or project basis — can provide flexibility while maintaining control over costs and responsibilities.

This episode shows the reasons why, before making a major commitment, leaders must evaluate whether they’re solving the right problem — and whether there’s a smarter, more scalable way forward.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why hiring a COO too soon can be a costly mistake — and what to consider before making the commitment.
When a functional department head, such as a CFO or VP of Technology, might be a better fit than a COO.
The benefits of hiring a Fractional COO as a flexible, cost-effective alternative for scaling operations.
How to assess whether a COO will truly add value to your business and align with long-term goals.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of your COO"

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In today's episode of The Second in Command podcast, Cameron is joined by Roy Heldshtein, Managing Partner, Chief Operating Officer and Chief Financial Officer of Team8, a venture group based in Tel Aviv, Israel.

During the conversation, Roy shares insights on navigating the complexities of leadership within a rapidly growing organization. With a strong emphasis on operational efficiency and balancing long-term vision with immediate priorities, the discussion uncovers strategies for maintaining momentum without compromising the structural integrity of the team or business.

You'll discover the dynamics of effective team management, including the importance of structured communication and fostering a culture of focus and clarity. Roy highlights a unique approach to meetings, emphasizing preparation, prioritization, and the value of dedicated one-on-one sessions to streamline decision-making.

This episode offers a compelling reminder that leadership is as much about self-discipline and adaptability as it is about driving results, making it a must-listen for anyone aspiring to excel in a fast-paced and high-stakes environment.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

Resources:

Connect with Roy: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of your COO"

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In today's episode of The Second in Command podcast, Cameron is joined by Paul Bryson, Managing Director of Virtuzone, the UAE and MENA region’s largest corporate service provider.

During the conversation, Cameron and Paul explore the dynamic world of leadership, growth, and navigating challenges in an ever-evolving business landscape. Through anecdotes and candid reflections, Paul shares insights into how personal and professional experiences have shaped their approach to managing people and processes.

You'll hear about the importance of adaptation and humility in leadership. Paul reflects on the value of learning from others, even those whose styles or methods initially seemed at odds with their own. These lessons, gleaned from challenging relationships and diverse experiences, underscore the significance of empowering teams, fostering collaboration, and letting go of the need to be the singular "expert" in every situation.

This episode highlights the broader theme of leadership as a blend of self-awareness, adaptability, and a commitment to elevating others, which will provide you with thought-provoking takeaways on what it means to lead with purpose.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Virtuzone's role in helping expats and CEOs set up businesses and personal lives in the UAE. (3:36)
The concept of Virtuzone as a virtual free zone, allowing clients to set up companies without needing to be physically present. (11:47)
Their recruitment strategies, including hiring from competitors and focusing on technical skills. (31:14)
Initiatives to help clients grow, including creating an online marketplace for clients to buy from each other. (44:38)
And much more...

Resources:

Connect with Paul: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of your COO"

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In today's episode of The Second in Command podcast, Cameron is joined by Mike Wisner. the Chief Operating Officer of Mawer Capital LLC.

Throughout the episode, Mike shares invaluable insights into building lasting influence in a fast-changing world. From navigating complex transitions in professional settings to crafting impactful strategies, the conversation dives deep into the art of creating meaningful connections. With a focus on leveraging existing networks and fostering growth, you'll be given a roadmap to scale your efforts while staying true to your core values.

Mike also highlights the importance of adaptability in today’s digital landscape. As technology evolves, so do the methods of reaching audiences effectively. You'll discover unique approaches to amplifying visibility, maximizing resources, and driving results through creativity and innovation.

Packed with actionable takeaways and relatable anecdotes, this episode serves as a masterclass in leadership, growth, and resilience.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

How Mawer Capital's new Legacy Makers Program aims to help entrepreneurs and celebrities share their stories on TV.
The challenges of maintaining a balanced team and the impact of AI on the industry.
Mawer's criteria for deciding which projects to pursue, balancing long-term potential against immediate returns.
The value of press coverage and the importance of utilizing content effectively.
And much more...

Resources:

Connect with Mike: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron explores the often-overlooked importance of recognizing and celebrating team achievements.

While leaders are often fixated on setting and achieving the next ambitious goal, they sometimes neglect the power of expressing gratitude for the hard work that has already been done. You'll discover a thoughtful approach to acknowledging success that can transform workplace energy, creating a foundation for continued growth.

You'll also hear about the complexities of structuring performance bonuses, a challenge many leaders face. Cameron outlines the pitfalls of traditional bonus systems, particularly how they can unintentionally demotivate employees.

This episode offers insights into the importance of recognizing team achievements and the complexities of designing effective performance bonus structures.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The value of celebrating team wins and expressing gratitude to maintain motivation and alignment with core values. (26:30)
A new approach to performance bonuses, including identifying metrics that truly motivate and reward top performers. (27:23)
Why consistent, fair compensation often outweighs the impact of traditional bonus systems for most employees. (28:22)
Practical tips for structuring incentives to drive results without creating unnecessary complexity or demotivation. (30:15)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of The Second in Command podcast, Cameron is joined by Spencer Matthews, COO of Stemregen, a company that develops natural, plant-based stem cell enhancers and supplements.

During the conversation, Cameron and Spencer explore the intricacies of leadership and collaboration within dynamic, high-performing teams.

They discuss the challenges of transitioning into new roles and the importance of continuous skill development. Spencer shares insights into navigating unfamiliar territory, emphasizing the value of curiosity and adaptability when tackling areas outside of one’s comfort zone.

You'll discover the importance of aligning strengths and communication preferences through effective onboarding and coaching. Practical frameworks and tools are examined, illustrating how they can enhance workplace collaboration and foster stronger relationships between leaders and their teams.

Spencer touches on the balance between taking pride in one’s ability to execute tasks and recognizing the need to delegate effectively. The trade-offs of "getting things done" versus empowering others are explored, alongside strategies for overcoming common hurdles in leadership.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The difference between Stemregen's supplements and traditional stem cell injections, emphasizing the natural process of mobilizing stem cells from the bone marrow to the bloodstream.
The challenges of working remotely, including communication and repetition to ensure clarity.
The executive sync process, which involves weekly meetings to review open partnerships, initiatives, and approvals.
Spencer's use of Colby for team analysis and onboarding, and the value it provides for understanding team dynamics and strengths.
And much more...

Resources:

Connect with Spencer: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Brad Stevens, Founder and CEO of Outsource Access, a fully managed outsourcing and virtual services firm.

During the conversation, you'll discover an innovative approach to tackling one of the biggest challenges faced by businesses today: balancing operational growth with employee satisfaction. Brad shares a unique strategy that blends global talent with local teams, creating an unexpected synergy that drives efficiency and builds loyalty.

You'll hear about the common misconceptions surrounding this approach, shedding light on why some attempts falter and others flourish. By focusing on collaboration, clear communication, and meticulous process documentation, companies can integrate new team members seamlessly into their operations.

This episode also highlights the importance of staying ahead in a rapidly changing business landscape. With technological advances and globalization reshaping the workforce, adopting forward-thinking solutions is no longer optional — it’s essential. Discover how embracing this mindset can transform the way your business operates and position it for long-term success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The various roles Outsource Access fills, such as customer service, operations, HR, recruiting, CRM administration, and bookkeeping. (10:01)
The importance of documenting processes and creating detailed playbooks for clients. (13:34)
The Outsource Access onboarding process and the role of strategic advisors in ensuring client success. (14:40)
The cost savings of hiring senior talent from the Philippines compared to the US. (21:12)
And much more...

Resources:

Connect with Brad: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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During the conversation, Cameron and Milly dive into the intricate balance of leadership, strategy, and adaptability required to navigate the fast-evolving landscape of modern business.

You'll find a fresh perspective on how dynamic roles can bring order to chaos while preserving the creative spark essential for growth. Through candid insights, Milly shares her approach to designing flexible yet effective systems that allow companies to flourish during critical early stages.

They also explore the delicate interplay between innovation and structure in growing organizations. How much is too much when it comes to planning? How do leaders strike a balance between guiding their teams and fostering autonomy?

Milly also reflects on her unique career path, revealing how unconventional choices shaped their ability to lead and problem-solve. With a focus on people, purpose, and long-term sustainability, she shares how her experiences in philosophy, communication, and creative thinking helped build a foundation for success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Milly's role at the London School of Economics and Imperial College London, focusing on entrepreneurship and commercializing IP. (3:11)
The importance of finding something that is both a strength and a passion to productize. (5:39)
The balance between offering cost-effective solutions and delivering value to clients. (16:28)
How Milly matches clients with the right fractional COOs based on experience and personality. (19:24)
And much more...

Resources:

Connect with Milly: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Max Hansen, CEO for Y Scouts, a purpose-based executive search firm. The discussion centers on the unique approach and philosophy of a retained executive search firm, exploring how their process differs from traditional contingent search models.

You'll discover a distinctive approach that incorporates aligning leadership with organizational culture, emphasizing purpose and values as key drivers in recruitment. Cameron and Max detail a covert discovery process that prioritizes building genuine connections with candidates before revealing company names or roles, fostering trust and deeper insights into alignment and fit.

You'll also gain insights into the client-recruiter relationship and the challenges companies face when managing their own hiring processes in conjunction with outside search firms. Advice centers on ensuring collaboration through clear communication, transparent processes, and structured planning—emphasizing that over-interviewing without strategy can lead to inefficiencies.

This conversation shows that successful recruitment relies on balance: combining established interviewing methods with strategic executive search insights while maintaining candidate engagement and experience throughout the hiring journey.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The difference between contingent and retained search firms, including the thorough due diligence and market mapping done by retained firms. (0:43)
The three unique elements of Y Scouts: aligning people with culture and values, role visioning, and a leadership model for hiring. (5:12)
The importance of understanding a firm's process, how they find candidates, and their track record. (8:57)
The need for collaboration and a scoring mechanism to ensure consistency in evaluating candidates. (14:56)
And much more...

Resources:

Connect with Max: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

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In today's episode of the Second in Command podcast, Cameron is joined by Christopher Ager, Chief Commercial Officer for Taskrabbit, an online marketplace that matches freelance labor with local demand, allowing people to find help with tasks.

During the conversation, Cameron and Christopher explore the unique challenges and decisions involved in leading a growing company within a dynamic industry. Christopher reflects on his journey, highlighting how prioritization and a deep understanding of customer needs shape effective leadership.

You'll learn the importance of adaptability in leadership, particularly in terms of working remotely and managing a diverse team. Gain insights into navigating team dynamics, balancing personal and professional commitments, and ensuring alignment on goals and expectations.

Throughout this episode, you'll discover thoughtful advice for those at the start of their careers, emphasizing the value of focusing on work that sparks personal interest and collaboration with inspiring colleagues.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

How spending time understanding his team and operations during his first 90 days at Taskrabbit helped Christopher make informed, confident decisions. (12:50)
The importance of aligning short-term actions with long-term goals and working closely with the CEO to ensure that the company is setting itself up for future success. (16:40)
How Christopher utilized his early days in the company to focus on building strong, effective relationships with his leadership team and understanding the deeper issues in the business. (20:40)
How he tailors his one-on-one approach based on individual team members' needs, focusing on their progress toward long-term goals and addressing roadblocks. (39:00)
…And much more!

Resources:

Connect with Christopher: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron explores the challenge of balancing ambition with personal well-being in a world increasingly tethered to technology and productivity.

You'll discover candid insights from his entrepreneurial journey, recounting how the early drive to build successful businesses often came at the expense of deeper connections and self-care. Through reflections on past habits and the influence of generational wisdom, he examines the pervasive impact of modern distractions and the importance of reclaiming space for leisure and relationships.

You'll learn strategies for crafting a fulfilling life amidst the demands of leadership and work. Cameron highlights the transformative power of creating a "vivid vision" for one's personal and professional future, emphasizing the value of reverse-engineering goals to achieve a balanced and meaningful lifestyle.

This episode will challenge you to reconsider your definitions of success and satisfaction, and help you shift your mindset from chasing endless horizons to appreciating the journey.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

How the drive to succeed can lead to unbalanced lifestyles and the importance of recognizing and addressing unhealthy work habits early. (14:02)
Why delegating responsibilities and crafting a "vivid vision" for your personal and professional life are essential steps toward achieving balance and long-term success. (18:13)
How to cultivate a rich and meaningful life through simple, budget-friendly experiences and intentional choices. (23:00)
The importance of celebrating progress, enjoying the present moment, and avoiding the trap of endlessly chasing future goals. (25:55)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Emily Hunkler, Chief Operating Officer of Quickly Hire, a staffing and recruiting agency.

You'll hear the journey of a driven COO who shares her insights on building effective teams and fostering a thriving company culture. Emily discusses the importance of collaboration and adaptability in achieving ambitious goals, even when the path forward is uncertain.

Discover a unique approach to scaling businesses through innovative solutions that prioritize flexibility and efficiency. Drawing from personal experiences and the company’s own practices, Emily explores how leveraging fractional talent can empower organizations to achieve impactful results while remaining agile in dynamic markets.

This episode offers insights into the transformative power of embracing discomfort and taking risks in both professional and personal growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The benefits of hiring fractional talent, including guaranteed weekly hours and the ability to grow teams. (9:54)
The importance of communication skills and language proficiency for global talent. (14:13)
Quickly Hire's marketing strategy, focusing on direct outreach and building a community for pros. (28:23)
The challenges of managing a remote team and the importance of clear communication and regular check-ins. (30:52)
And much more...

Resources:

Connect with Emily: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

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In today's episode of the Second in Command podcast, Cameron explores the challenges leaders face when trying to align their teams around a cohesive and forward-looking concept.

He shows how miscommunication or the absence of a shared perspective can lead to frustration and missteps. By drawing on vivid storytelling and relatable analogies, Cameron highlights the importance of painting a detailed and inspiring picture that captures the essence of future possibilities, rather than relying on conventional methods that often fall short of creating meaningful connections.

Discover the dynamics of motivation and how individuals find purpose when they can clearly see their role within a grander scheme. Learn how powerful this clarity can be in fostering creativity, unity, and excitement within a group.

Cameron also offers practical advice for those looking to inspire and lead. Whether it’s seeking inspiration in nature, letting go of distractions, or using unconventional tools to fuel creativity, this episode provides actionable insights for shaping a compelling vision.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why crafting a three-year vivid vision is essential for creating excitement and alignment within an organization. (0:00)
Strategies for mapping every aspect of your vision into tangible projects and creating a blueprint that prioritizes foundational tasks. (10:45)
How a well-articulated vision not only motivates employees but also inspires external stakeholders to rally behind your goals. (15:33)
The ways in which vivid vision can help businesses secure financing, land significant contracts, and recruit top talent. (19:24)
Practical tips on finding the right mindset and setting to unleash your creativity, including methods to overcome distractions and stay focused. (21:24)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Ross Beyeler, Chief Operating Officer of Trellis, a full-service eCommerce solutions agency.

During this fascinating conversation, you'll gain insights into the complexities of entrepreneurship, growth, and integration in the ever-evolving business landscape. Through personal anecdotes and insights, Ross reflects on the challenges of balancing ambition with vision, offering a candid perspective on lessons learned from early ventures.

You'll discover the significance of clarity in leadership roles, the value of systems for scaling operations, and the power of strategic frameworks for managing organizational dynamics. By exploring tools that foster alignment and problem-solving, discover the necessity of intentional planning and thoughtful execution in the midst of rapid change.

This episode offers actionable insights on driving growth, mastering leadership transitions, and thriving in a fast-paced, competitive environment.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The formation of Growth Spark and its focus on E-commerce, particularly with Shopify. (13:54)
The importance of understanding the "why" behind changes and involving the team in the decision-making process. (24:01)
The long-term impact of COVID-19 on Trellis and the shift to a more digital-focused strategy. (33:55)
The decision to sell Trellis to Zaelab and the vision shared by Evan, Zaelab's CEO. (33:49)

Resources:

Connect with Ross: Website | LinkedIn

Matt Wool and Robert "Bob" Glazier episodes

Connect with Cameron: Website | LinkedIn

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And much more...

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In today's episode of the Second in Command podcast, Cameron dives into his transformative journey, whose global experiences have reshaped his understanding of success, work, and personal fulfillment.

Starting with a deep family legacy of entrepreneurship, Cameron recounts building businesses, scaling organizations, and cultivating a mindset that prioritizes leadership development. From co-founding impactful ventures to creating a mastermind community for second-in-command leaders, his story showcases the highs and challenges of scaling ambitious projects.

Discover the pitfalls many entrepreneurs face — losing sight of hobbies, relationships, and personal growth amidst the demands of work. You'll find insights on stepping away from material excess and embracing experiences, relationships, and personal growth, which highlight a paradigm shift from work obsession to holistic living.

Whether you're an entrepreneur, a leader, or someone seeking more balance, this episode promises to ignite meaningful reflection on what truly matters in both work and life.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

How a family legacy of entrepreneurial spirit shaped Cameron’s career, leading to ventures in franchising, leadership, and building globally recognized companies. (1:10)
The importance of the COO role in scaling businesses, exemplified by his pivotal work with organizations like 1-800-GOT-JUNK. (2:20)
How entrepreneurs can move beyond workaholism to prioritize their time and build stronger teams. (5:18)
How shedding material excess and embracing experiences and relationships can lead to a richer, more meaningful life. (6:58)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

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In today's episode of the Second in Command podcast, Cameron is joined by Lauren Nemeth, the Chief Operating Officer of Pinecone, a fully managed vector database company.

The conversation explores the mindset, challenges, and strategies that fuel success. Lauren shares insights into what it takes to inspire high performance within teams, including the importance of cultivating strong middle-tier performers to unlock their potential.

Reflecting on personal and professional struggles, Lauren reveals how perseverance, authenticity, and continuous learning shaped her path. You'll be invited to consider the role of resilience in navigating career setbacks and the importance of surrounding oneself with talented, driven individuals.

This episode serves as both an inspiring narrative and a practical guide for anyone aspiring to lead with impact in an ever-evolving business landscape.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The rapid innovation and investment in AI, noting the competitive landscape where partners can become competitors. (3:59)
The role of AI in replacing or enhancing knowledge workers, and the need for employees to embrace AI tools. (5:25)
The challenge of coming up to speed on the technical industry and inheriting a new team without a manager for seven months. (12:52)
The importance of being well-rounded and gaining experience in different types of businesses and growth stages. (35:09)
And much more...

Resources:

Connect with Lauren: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

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In today's episode of the Second in Command podcast, Cameron is joined by Jennifer Hudye, founder of Vision Driven, a company dedicated to helping entrepreneurs and CEOs craft, communicate, and execute transformative visions for their businesses.

During the conversation, you'll discover the challenges leaders face when articulating and aligning their teams around a cohesive, long-term vision. Through engaging anecdotes and relatable examples, you'll learn how the lack of clarity and communication about a company's future direction can lead to scattered teams, costly turnover, and missed opportunities.

Jennifer offers insights on balancing inclusivity with decisiveness when defining a company’s future. Through thought-provoking analogies, the conversation explores why overly collaborative processes can dilute bold ideas, while stressing that leadership ultimately requires courage and conviction.

This episode provides actionable strategies for embedding this future-oriented blueprint into the fabric of an organization.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Jennifer's experience of creating a vivid vision in 2016, inspired by a conversation with Cameron. (1:11)
The common struggles CEOs face when crafting a vivid vision, such as not knowing what to include, overemphasis on strategy, and vagueness. (4:48)
The cost of inaction and the ROI of having a clear vision. (15:57)
The importance of replacing vision statements with vivid visions to inspire and align the team. (18:42)
And much more...

Resources:

Connect with Jennifer: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

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What does it take to build a thriving injury law firm while transforming traditional roles into revenue-generating opportunities? In this episode of Second in Command podcast, Cameron Herold talks with John Nachazel, COO of the Mike Morse Law Firm, about his role in scaling the business from 24 to 210 employees.

John shares how his data-driven approach, leadership mindset, and strong CEO-COO relationship have been instrumental in achieving exponential growth. John and Cameron delve into the value of the Entrepreneurial Operating System (EOS), the importance of fostering respect between the CEO and COO, and how John’s approach to leveraging data and problem-solving has created sustainable success.

Whether it’s aligning team goals, managing leading versus lagging indicators, or finding creative ways to optimize expenses, this episode offers invaluable insights for anyone in a leadership role. Enjoy!

In This Episode You'll Learn:

How to foster a respectful and effective CEO-COO relationship [10:10]
Why focusing on leading indicators can shape better business outcomes [8:11]
The power of being the “second best” at every role as a COO [6:04]
How turning expense areas into profit centers can revolutionize your business [42:15]
Why embracing EOS principles can bring clarity and alignment to your team [31:32]
And much more...

Resources:

Connect with John: LinkedIn

Get John’s book: Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable

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What does it take to build a powerful CEO-COO relationship? In this episode of the Second in Command podcast, Cameron Herold speaks with Scott Hardy, CEO of Top Class Actions, about the critical dynamics that drive collaboration and success between a CEO and their second in command.

Scott shares how hiring a COO transformed his business, scaling it from $1 million to $10 million annually, and highlights the importance of trust, communication, and clearly defined roles.

Scott and Cameron explore practical strategies for empowering a COO to thrive, including fostering open dialogue, managing conflicts constructively, and creating systems that ensure accountability without stepping on toes.

Whether you’re a CEO looking to strengthen your partnership with your COO or a second in command aiming to support your visionary leader, this episode offers valuable insights into building a seamless and effective leadership team. Enjoy!

In This Episode You'll Learn:

Why trust and communication are the foundation of the CEO-COO relationship [10:55]
The difference between a VP of Operations and a COO, and when to make the transition [9:28]
How to manage conflicts constructively and ensure alignment within the leadership team [15:51]
The importance of clear roles and responsibilities in fostering team collaboration [23:09]
Strategies for empowering a COO to become a true integrator and decision-maker. [25:06]
And much more...

Resources:

Connect with Scott: LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Books Mentioned:

Crucial Conversations: Tools for Talking When Stakes Are High

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In today's episode of the Second in Command podcast, Cameron is joined by Brent MacDonald, COO at AccessSync, an SaaS company dedicated to streamlining the sales of complex products for life science companies and accelerating patient access to these solutions.

The conversation explores the strategies and philosophies that drive successful leadership in a fast-paced, transformative business environment. Brent shares insights into fostering a distinctive customer experience by blending technology, services, and data into an integrated model that sets his organization apart.

The discussion also sheds light on the dynamics of leading a diverse team, including seasoned professionals with decades of experience. Brent reflects on the importance of humility, mutual learning, and leveraging individual strengths within a collaborative, flat organizational structure.

This episode will leave you inspired to embrace bold decisions and take proactive steps to create meaningful change in your own life.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

AccessSync's business model, focusing on helping pharmaceutical brands sell more of their complex drugs and improve patient access. (12:50)
The challenges of building a business with CEO Ryan Roberts, including the transition from a custom software development shop to a SaaS product. (19:53)
The leadership dynamics within AccessSync, including the importance of having a capable and engaged leadership team. (27:31)
The importance of being present and engaged in both personal and professional aspects of life. (55:15)
And much more...

Resources:

Connect with Brent: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

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What if you could create an image of your ideal self and then become that person?

Hristo Arakliev, the COO of Hyperzon, shares a profound concept that could change how you view your own self-image.

In this episode, Hristo Arakliev, the COO and co-founder of Hyperzon, a top-tier Amazon marketing agency, shares his unconventional journey to leadership. He emphasizes the importance of servant leadership, building a culture of trust, and managing both systems and flexibility.

Hristo delves into the profound concept of the image we create for ourselves and how it impacts our happiness and self-worth. He shares a powerful quote, "One day when you're about to die, the person you are is going to meet with the person you could have been, and then you'll know, hell." This idea challenges listeners to align their actions with the person they believe themselves to be.

Hristo's insights on the power of self-image and the importance of being true to oneself are truly transformative. By cultivating resilience, managing failures with humility, and leading with empathy, Hristo demonstrates the qualities of an exceptional COO.

Dive deeper into Hristo's wisdom and learn how to become the person you've always envisioned by listening to the full episode.

What You'll Learn in this Show:

The importance of servant leadership and empowering others
Strategies for building a culture of trust and radical candor
The profound impact of self-image on happiness and satisfaction
The role of resilience and adaptability in leadership
Hristo's unique approach to client relationships and Amazon marketing
Insights on differentiating your business and leveraging revenue share models
The dynamics of a multi-partner COO-CEO structure
Hristo's favorite books and resources for personal growth
and so much more…

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Books Mentioned:

Principles

Liminal Thinking

A Hard Thing About Hard Things

Never Split the Difference

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What does it take to rise from the front lines to the top of a company? In this episode of the Second in Command Podcast, Cameron sits down with Rob Marsh, COO of Pyramid Foods, a grocery chain with over 35 locations spanning three states.

Rob’s journey is nothing short of remarkable. Starting as a frontline employee, he worked his way through every role imaginable before stepping into his current leadership position. His story is a testament to perseverance, adaptability, and a human-centric leadership style.

Rob and Cameron delve into the unique struggles of independent grocers in today’s competitive market, from adapting to rising costs and changing consumer habits to leveraging technology for operational efficiency. Rob also discusses the importance of building a strong company culture, investing in employee training, and fostering community connections.

With Pyramid Foods donating over $22 million to local children’s charities, Rob underscores the value of purpose-driven leadership. Whether you're a grocery industry insider or an entrepreneur, this episode is packed with insights on how to grow big while acting small

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!.

In This Episode You'll Learn:

Smart inventory strategies for a challenging retail environment [13:58]
How Pyramid Foods balances local charm with regional growth [24:53]
The importance of building a team culture that values personality and authenticity [32:52]
Rob’s perspective on leveraging technology to stay competitive [40:19]
How Pyramid Foods creates a lasting community impact through charity [48:55]
Lessons in leadership and growth from Rob’s unique career journey [54:40]
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Rob’s LinkedIn

Pyramid Foods Website

Books:

The Great Game of Business

A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business

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What does it take to build a culture that drives excellence, engagement, and happiness in the workplace? Today’s episode of the Second in Command podcast is another short excerpt from a conversation between Cameron Harold and Charles Schwartz, host of the I Am Charles Schwartz podcast.

Together, they discuss actionable insights on creating a vibrant company culture that thrives on core values, alignment, and well-designed systems. From eliminating cultural "cancers" to branding your organization's everyday elements, Cameron reveals the strategies that turn workplaces into energized communities.

Cameron explores the power of vivid visions, branding internal elements, and adopting a "system-first" mindset to solve recurring issues. Whether it’s about fostering joy and engagement or redefining leadership approaches, this episode provides a blueprint for building a culture that aligns with your company’s mission and goals.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why you should get rid of "cultural cancers" - negative influences that put the wrong energy into the company (01:31)
3 critical elements to align your team with a clear vision (03:35)
Cameron's personal secrets to working smarter, not just harder (05:44)
The "post-it note" test for effective, easy-to-follow systems (08:59)
The surprising leadership lesson from Starbucks on fixing root causes (13:33)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

Books:

Start with Why: How Great Leaders Inspire Everyone to Take Action

The E-Myth Revisited: Why Most Small Businesses Don'T Work And What To Do About It

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Today's episode of the Second in Command podcast is another short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.

This time, Cameron reflects on his early entrepreneurial influences and the importance of clear, focused goals in business. Inspired by a formative experience with his father, Cameron shares how he learned that owning a business could provide freedom and flexibility—qualities that have since defined his career.

Discover the three core pillars for business growth: prioritizing financial sustainability, cultivating an employee-focused culture, and leveraging public relations to increase brand visibility.

This episode offers a glimpse into a strategic, intentional approach to business—one that emphasizes focus, passion, and the value of every moment,

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The importance of time and control over one's schedule as a key benefit of entrepreneurship. (3:35)
The concept of the "flywheel" and the need for a monomaniacal focus on a single mission. (5:12)
Why understanding financial metrics, budgeting, and cash flow is vital for business success. (6:16)
The long-term benefits of focusing on employee engagement and culture, which leads to growth and success. (7:41)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

View Details

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.

Throughout this fascinating conversation, Cameron and Charles dive into a refreshing perspective on navigating economic uncertainty and the mindset shifts that leaders can adopt to focus on what matters most. Learn the value of dialing in on core business fundamentals and concentrating on immediate, impactful actions rather than getting lost in the big-picture anxieties that many entrepreneurs face.

You'll discover the power of strategic simplicity, lessons from industry giants, and insights on how smaller businesses can apply similar principles. A few recommended reads and real-world strategies offer practical takeaways, underscoring the importance of focused leadership and clarity.

If you're interested in bolstering your leadership toolkit, this conversation offers inspiration and actionable advice to stay resilient and adapt, with recommendations on where to find more resources and training for growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Cameron's transition from 1-800-Got-Junk to publishing books, speaking globally, as well as starting an online course and a mastermind community. (3:44)
The importance of employee engagement, core values, and a vivid vision for a company's culture. (10:59)
The concept of situational leadership and the need for leaders to adapt their style based on the skills and confidence of their team members. (28:17)
Why leaders need to show appreciation for other teams while building a culture of collaboration and support. (41:06)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

View Details

Today's episode of the Second in Command podcast is a short excerpt from a conversation between Cameron and Charles Schwartz, host of the I Am Charles Schwartz podcast.

You'll discover why, in today’s world, leaders often find themselves unprepared for the essentials of their roles. While athletes receive specialized training for every aspect of their performance, leaders are rarely given the same coaching for fundamental tasks—like delegating, running meetings, and managing time effectively.

This episode shows that when leaders focus on strategic thinking and developing the people around them, they unlock significant potential, which fuels their organization’s growth from within.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The importance of developing leaders who can scale with the company, beyond just using tools like Asana or ClickUp. (00:58)
Why the primary role of a leader is to grow people and systems, rather than just focus on tasks. (2:21)
How Cameron applies the concept of situational leadership in his work, such as focusing on different aspects of a podcast or team leadership. (6:03)
The difference between experience and expertise, and why experience alone does not make someone an expert. (10:12)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

View Details

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Govindh Jayaraman, host of the Paper Napkin Wisdom podcast. Govindh empowers entrepreneurs and leaders by sharing profound insights from top business minds, all distilled onto a simple paper napkin.

During the conversation, Cameron and Govindh dive into leadership essentials for teams of all sizes, discussing how to foster confidence, trust, and growth in any organization. By focusing on appreciation and positive reinforcement, leaders can create environments where employees feel valued and empowered.

You'll gain insight into the transformative effects of genuine, consistent praise and the importance of celebrating core values across all levels of an organization. Instead of focusing on correcting errors or assigning blame, discover the benefits of recognizing employees' strengths, promoting a safe space for growth, and building resilient professional relationships.

This episode offers valuable tactics, such as shifting the focus from individual shortcomings to identifying system failures, to help leaders improve workplace culture.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The origin of the two ladders metaphor, inspired by Cameron's experience with College Pro Painters. (1:03)
Why leaders should focus on growing skills and confidence rather than managing day-to-day tasks. (7:25)
The difficulty of overreaching with random training programs that are not aligned with an organization's purpose. (20:10)
Why appreciation is a simple yet powerful tool for leaders to use in their interactions with their teams. (25:21)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

View Details

In today's episode of the Second in Command podcast, Cameron is joined by Bruno Franca, co-founder and COO of Shift Clinics, an organizational health and wellness firm located in Jeddah, Saudi Arabia.

During the episode, Bruno shares his journey of navigating a rapidly growing company, discussing the challenges of scaling operations and managing a diverse workforce. You'll learn the importance of saying "no" to attractive ideas that may distract from the company's core focus, prioritizing operational excellence, and developing a resilient system that can meet the demands of a growing market.

You'll hear about Bruno's personal growth as a leader. He reflects on his unconventional path to entrepreneurship, which began in a field he didn’t initially aspire to but eventually used as a vehicle to achieve his true passion for empowering others.

This episode offers a powerful combination of business insight and personal wisdom, which will inspire you to pursue growth both professionally and personally.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The two sides of Shift Clinics: B2C (physical rehabilitation and performance training) and B2B (corporate wellness programs). (13:22)
How the business provides services in various locations without the need for multiple physical clinics, allowing for scalability. (16:25)
The challenges of scaling traditional physiotherapy businesses and the advantages of Shift Clinics' hybrid model. (22:43)
Bruno's approach to leadership, including the importance of understanding different perspectives and building a robust system. (42:55)
And much more...

Resources:

Connect with Bruno: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

View Details

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Tommy Mello, host of the Home Service Expert podcast.

During the conversation, Cameron and Tommy explore the art of effective communication and the pivotal role it plays in entrepreneurial success. They discuss the nuances of idea sharing within teams, emphasizing the importance of understanding different communication styles.

You'll gain insights into strategic decision-making, highlighting how assessing potential impacts and return on investment can guide leaders in prioritizing projects. Cameron discusses the balance between pursuing high-impact initiatives and focusing on foundational tasks that yield quicker results.

With a focus on nurturing relationships within teams and prioritizing employee well-being, this episode ultimately conveys a powerful message: successful leadership is as much about building connections and fostering a supportive environment as it is about driving profits and performance.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The concept of visionary and integrator roles, popularized by Gino Wickman, highlighting the need for CEOs to focus on vision and COOs on execution. (2:53)
The importance of understanding the target audience, especially in the home services space. (13:40)
Why leaders need to care about their employees' personal lives, dreams, and insecurities to build a more engaged and loyal team. (35:38)
The value of clear communication and understanding the impact and ROI of new ideas. (59:16)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

View Details

In today's episode of the Second in Command podcast, Cameron is joined by John "Gucci" Foley, former lead solo pilot for the elite Blue Angels flight team, keynote speaker, philanthropist, and bestselling author of Fearless Success.

During the conversation, Cameron and John dive into the mindset needed to achieve high performance, offering a unique perspective on overcoming fear and maintaining focus under pressure. John shares personal experiences from his professional journey, illustrating how challenges can lead to growth and mastery.

You'll learn the intricacies of leadership within an organization, including how to inspire teams and maintain accountability while fostering a sense of purpose. John also offers insights into how you can apply these principles in your personal life, using daily practices like gratitude, meditation, and physical routines to stay aligned and centered.

This episode provides an inspiring roadmap for those seeking to lead with both intensity and compassion.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

John's experiences joining the military, attending the Naval Academy, and eventually becoming a Blue Angel. (11:37)
The importance of having the right mindset and beliefs in leadership. (15:05)
John's approach to working with companies, such as painting a picture of excellence and inspiring leaders to adopt similar practices. (26:29)
Why leaders need to be genuine, compassionate, and accountable, drawing parallels between military and business leadership. (39:43)
And much more...

Resources:

Connect with John: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book "Second in Command: Unleash the Power of Your COO"

Get Cameron’s online course – Invest In Your Leaders

View Details

Today's episode of the Second in Command podcast is a brief excerpt from a conversation between Cameron and Carl J. Cox, in which they discuss a powerful strategy for long-term success, sharing how a visionary goal can transform an organization's trajectory.

Listen as Cameron recounts moments of setting seemingly audacious targets that felt nearly impossible at first glance but, with careful planning and execution, became attainable milestones.

You'll discover the importance of aligning teams with goals that are both ambitious yet plausible. Cameron also shares a moment where he and his business partner, almost instinctively, agreed on a massive revenue target for their company. Through a systematic approach, they exceeded this goal, underscoring the importance of clear vision, structured planning, and the right mindset to fuel growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The concept of a BHAG (Big Hairy Audacious Goal) and why vision statements should be replaced with vivid visions. (0:00)
Why every business is a jigsaw puzzle with the vivid vision on the front, core values, core purpose, BHAG, and one-year plan as the four corners. (00:59)
How Cameron internally sets goals for companies, focusing on employee net promoter score, customer net promoter score, profitability, and revenue. (2:26)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn

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In this episode of the Second in Command podcast, Cameron is joined by Lindsey Scrase, COO of Checkr, an AI-driven platform designed to make background screening more efficient.

During the conversation, Lindsey shares her journey in navigating complex leadership challenges while embracing innovation in the workplace. She discusses the importance of maintaining open communication across all levels of an organization and how essential it is for leaders to continually remind and inform their teams.

You'll discover the impact of criminal justice reform on hiring practices, offering a glimpse into Checkr's deep commitment to advocating for fair hiring policies. You'll also hear moving stories of individuals whose lives have been changed through new opportunities, showing the positive ripple effects that inclusive practices can have on companies and society as a whole.

This episode offers insights on how AI can complement human workers rather than replace them, as well as how it can be an ally in innovation and growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The story of Checkr's founders, Jonathan and Daniel, who started the company while working at Deliveroo. (9:52)
The importance of staying hyper-focused and the rigorous process of deciding on new markets and product roadmaps. (14:01)
The challenges of executing and closing deals in the enterprise space, including the need for product and engineering teams to be committed. (18:13)
Why AI needs to be viewed in creative ways to drive efficiency and innovation. (23:37)
The balance between delegating and inspecting what you expect, and the importance of ruthless ownership. (37:03)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn
Connect with Lindsey: Website | LinkedIn

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Today's episode of the Second in Command podcast is a recast of a conversation between Camero and Mahan Tavakoli, host of the Partnering Leadership podcast.

The conversation dives deep into the dynamics of two key leadership roles that are crucial to a company’s success. Cameron and Mahan explore how the balance between these roles can be the driving force behind a thriving organization, touching on the importance of mutual trust, communication, and staying aligned.

You'll learn about the evolving landscape of business, emphasizing how technological advancements are changing the way leaders need to operate. The discussion highlights the urgency of adopting new tools and practices, stressing that those who fail to embrace innovation risk being left behind.

Cameron also offers a straightforward perspective on titles and roles, drawing from his vast experience to explain what companies truly need to maintain efficiency.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The importance of staying updated with technology and AI to avoid being replaced by younger, more tech-savvy individuals. (6:13)
The need for CEOs to understand their own strengths and weaknesses before hiring a COO to ensure a good fit. (11:49)
Why the onboarding process is similar to a marriage, and why time away from the rest of the employees builds connection. (14:46)
Why Cameron believes that executives who do not embrace AI will be at risk of being out of a job. (28:50)
The importance of clarity in roles and responsibilities to avoid confusion and ensure effective decision-making. (31:52)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn

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In this unique episode of the Second in Command podcast, Cameron is joined by Mimi Somerman, President and COO of Equilibrium Labs, a biotechnology company at the forefront of liver health.

Mimi shares insights from her time at a global beverage giant, where she honed her skills in brand management, operations, and process improvement. Her time in corporate America provided her with a deep understanding of finance, leadership, and logistics, preparing her for a thrilling pivot into a fast-growing industry that demands adaptability and innovation.

You'll discover the challenges and rewards of transitioning from big business environments with well-established processes to smaller, rapidly growing companies where Mimi often had to build operations from scratch.

Learn the importance of integrity, respect, and faith in guiding Mimi's career decisions, which ultimately led to her current role in a forward-thinking company. She now helps drive innovation in a global marketplace, applying everything she’s learned from her past while staying true to the values that matter most to her.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The Equilibrium liver clinics' business model, which includes partnering with doctors and offering a license model for the equipment. (9:14)
Mimi's experience with process creation in small companies and the importance of responsibility in remote work. (37:14)
The concept of the "Rembrandt in the attic" and the value of data and intellectual property in building a successful business. (28:46)
Her career journey, starting with Pepsi and moving to smaller companies with different ownership structures. (32:39)
The importance of flexibility and adaptability in her roles, particularly in entrepreneurial environments. (42:50)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn
Connect with Mimi: Website | LinkedIn

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Cameron Herold discusses his entrepreneurial journey, highlighting his early ventures like recycling coat hangers and comic book arbitrage. He coached companies from 40 to 400 employees, including Tinuiti and One 800 Got Junk, growing the latter from $2 million to $106 million without debt. Herold emphasizes the importance of surrounding oneself with successful people and learning from mastermind groups. He transitioned to coaching entrepreneurs post-2007, coaching high-profile clients like Sprint and the Qatari royal family. Herold and his wife are currently living their bucket list, traveling globally while growing his COO Alliance and Ops Spot communities.

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn
Connect with Rod: Website | LinkedIn

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In this unique episode of the Second in Command podcast, Cameron is joined by Rod Neuenschwander, co-founder of Gift·Ology with the late John Ruhlin, author of “Giftology.”

During the conversation, Rod shares key lessons learned from years of experience in leadership and organizational growth. You'll discover the value of preparing successors early on to ensure the longevity of a company's vision and culture.

Cameron and Rod explore how documenting personal operating systems and thought processes can enhance team collaboration and ensure others understand leadership decisions. You'll hear how Rod, early in his career, created a "ruling way" to clarify his decision-making style, allowing others to better align with his approach.

This episode offers a more dynamic approach to business, combining steady leadership with bold creativity, a blend that's essential to navigating complex business environments.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

How Rod met John Ruhlin (the late co-founder) and their initial business ventures. (11:39)
Rod's role as the brains behind Gift·Ology, which allowed John Ruhlin (the late co-founder) to focus on his strengths. (19:10)
The initial emotional impact of John's passing and the need for a logical plan. (24:32)
The concept of "The Ruling Way" and how it helped Rod document his thought process. (35:00)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn
Connect with Rod: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron explores the critical yet often overlooked phase of employee onboarding.

He argues that the time spent recruiting and interviewing should be matched by an equally intensive onboarding period. By thoroughly immersing new hires in the company's culture, processes, and people, organizations can set them up for success and prevent the overwhelming confusion that comes from being thrown into the deep end.

From meeting key team members and sitting in on various departmental meetings to understanding the company's core values and long-term vision, Cameron outlines a comprehensive 90-day plan.

The episode offers valuable insights into refining the hiring process to avoid common pitfalls and emphasizes the importance of ongoing mentorship and clear communication for sustaining a thriving workplace culture.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why spending as much time onboarding as on recruiting can make a significant difference. (0:00)
The value of having new hires sit in on various company meetings to observe and take notes. (1:33)
The importance of tackling low-effort, high-impact projects first to build trust and confidence within the team. (4:30)
Why a strong interview process can eliminate the need for a 90-day evaluation period. (5:44)
The difference between mentoring and coaching, and why mentoring might be more beneficial for leaders. (8:06)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron is joined by Gaurav Agarwal, the COO of ClickUp, a project management and productivity tool that helps teams manage tasks, projects, and goals more effectively.

During the conversation, Cameron and Gaurav dive into the intricacies of effective leadership and the mindset required for success in fast-paced business environments. You'll learn the importance of systems thinking—creating processes that address root causes rather than symptoms.

You'll gain insights into cultivating a culture of intellectual honesty and objectivity, where understanding the interplay between people, processes, and technology leads to more effective problem-solving and decision-making. Through creative approaches like cross-functional gatherings and team events, Gaurav underscores the importance of humanizing work and building genuine connections among employees, even when they aren't physically present together.

This episode provides a compelling narrative on leadership, ambition, and the drive to make the most out of every opportunity.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Gaurav's background as a systems thinker, people leader, and someone who has moved between India, Singapore, Japan, and the United States. (1:42)
His career journey, starting with a degree in engineering and working in Singapore for Barclays Capital. (9:13)
The importance of learning from everyone and getting quick wins in the first 90 days. (18:34)
The value of systems thinking in leadership, ensuring that leaders can run a business holistically. (27:28)
Gaurav's approach to leadership, focusing on building a culture of growth mindset and entrepreneurial spirit. (38:12)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/
Paul Graham article ‘Founder Mode’
Connect with Cameron: Website | LinkedIn
Connect with Gaurav: Website | LinkedIn

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In today's episode of the Second in Command podcast, Cameron discusses the essential strategies for attracting and retaining top-tier talent for executive roles.

The conversation emphasizes the importance of creating a strong company brand and leadership presence online, as well as the necessity of conducting rigorous interview processes to identify true A players.

Cameron also explores the nuanced topic of compensation, particularly the complexities surrounding equity and bonuses. He argues that fair and substantial base pay, along with generous vacation policies, can better motivate top talent than traditional bonus structures, which may inadvertently demotivate employees.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The essential elements your company needs to attract high-caliber executives. (0:50)
Why traditional job postings won’t land you a top-tier second in command. (2:25)
The benefits of using specialized executive search firms to find and recruit exceptional COO candidates. (2:50)
The pitfalls of giving away equity too freely, and strategies for ensuring equity is earned and tied to performance. (4:50)
Why performance-based bonuses might not always motivate employees. (6:00)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

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In today's episode of the Second in Command podcast, Cameron is joined by Joe Minarik, Chief Operating Officer for DataBank, a provider of enterprise-class data center, cloud, and interconnection services.

During the conversation, Cameron and Joe dive into the challenges and rewards of transitioning into a new leadership role within a different organizational culture. He highlights how listening and relationship-building are key to earning the trust and respect of team members, especially when managing expectations and setting priorities in an evolving business environment.

You'll discover the importance of coaching and developing people within an organization. With an emphasis on talent growth and empowerment, Joe explains how the success of a business relies heavily on cultivating the strengths of its team, rather than simply focusing on technical tasks or immediate business needs.

This episode offers valuable advice from Joe's years of experience, emphasizing the power of patience, learning from those on the front lines, and focusing on problem-solving as a way to fuel personal and professional growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why many employees leave high-paying jobs at hyperscalers to return to smaller companies with a better culture and more fulfilling work. (9:16)
The technical aspects of data centers, including latency, connectivity, and the importance of being close to population zones. (13:05)
Joe's background in system administration and network engineering, and how he transitioned from technical roles to management and business leadership. (19:33)
The difficulties of meeting people virtually and the importance of face-to-face interactions in building trust and understanding. (23:53)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

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In today's episode of the Second in Command podcast, Cameron is joined by Johnathan Grzybowski, Co-Founder, Head of Operations, Marketing, Sales and Strategy for Penji, a creative technology company that leverages some of the world's most talented graphic designers to serve business owners in need of design work.

During the conversation, Cameron and Johnathan discuss the rapid advancements in technology and communication, touching on futuristic ideas that seem almost surreal. You'll learn how emerging tools might reshape the way we exchange ideas, with the possibility of achieving instant, precise communication on the horizon.

The discussion shifts to the essentials of running a modern business with distributed teams. Johnathan shares insights on how to maintain clear communication across global teams, emphasizing the importance of setting expectations, following up, and ensuring respect for all team members, regardless of location.

This episode offers insights on lessons learned from both successes and missed opportunities, underscoring the importance of persistence, data-driven decisions, and the pursuit of long-term goals in both business and life.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Penji's strategy of leveraging SEO and data to target their audience effectively, ensuring their ads are seen by the right people. (2:25)
Penji's choice to use AI tools and the importance of human involvement in the creative process. (8:51)
Johnathan's experience with building a global team and the importance of clear communication and respect. (21:06)
The challenges of managing a remote team and the importance of clear communication and follow-up. (44:29)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

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In today's episode of the Second in Command podcast, Cameron is joined by Tod Melnyk, COO of Martell Media, Dan Martell's media production company.

During the conversation, Tod reflects on the early days of his career and the valuable lessons he learned along the way. The conversation touches on the importance of surrounding oneself with good mentors and leaders, and how early experiences in a fast-paced industry helped shape his approach to leadership.

You'll discover the nuances of leadership in the modern world, as Tod shares insights on time management, self-awareness, and the importance of hiring self-driven individuals. He emphasizes the need for leaders to be mindful of their brand and reputation, highlighting how these factors play a crucial role in decision-making processes.

This episode offers insights on the importance of asking for help and learning from others, setting the stage for continued growth and success in any career.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Tod's involvement with Martell Media, which began when Dan Martell decided to go pro with his studio and brand. (2:44)
The three core values of Martell Media: be the example, build the people, and simple scales. (11:31)
The two primary engines of Martell Media: the media side, which produces content for free, and the revenue side, which includes coaching and group coaching programs. (23:39)
The importance of having a growth mindset and how it helps in building a team that is always pushing themselves to the next level. (38:11)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

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In today's episode of the Second in Command podcast, Cameron explores the pivotal moment when entrepreneurs consider hiring a COO. You'll discover three key motivations behind this decision: the pursuit of financial stability, reclaiming personal time, and focusing on areas of personal strength within the business.

Throughout the episode, Cameron illustrates his points with anecdotes from his extensive experience, highlighting both successful integrations of COOs and cautionary tales where mismatches led to operational challenges.

The advice you'll find here underscores the critical role of self-awareness in defining the position's parameters and finding a complementary match that enhances rather than disrupts the business's momentum and leadership dynamics.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why you should consider hiring a COO - financial stability, reclaiming personal time, and focusing on strengths within the business. (1:22)
Why the inability to develop employees due to time constraints and overwhelming opportunities needing execution may indicate that it's time to hire a second-in-command. (3:12)
Mistakes to avoid when hiring a COO or similar role, such as misjudging the appropriate title and responsibilities based on needs and budget. (4:29)
The importance of defining the role and scope clearly before hiring, including matching skills, personality, and leadership style to the business needs. (7:38)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

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In today's episode of the Second in Command podcast, Cameron explores the critical importance of delegation for high-level executives and business leaders.

You'll learn why successful leaders should focus on tasks that align with their unique abilities and high hourly rates, delegating all other responsibilities to more cost-effective resources.

Hear the story of Bobby Harris, who shifted his routine by delegating all tasks below a certain value, which serves as a compelling example of how effective delegation can lead to significant business growth and personal efficiency.

This episode highlights the transformative power of strategic delegation, illustrating how it can free up time for executives to focus on high-impact activities that drive their business forward.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why delegating tasks that can be done by others is crucial for high-level executives. (2:00)
Insights into how your effective hourly rate impacts decision-making and task management. (3:00)
How to systematically offload tasks that do not align with your unique abilities or effective hourly rate. (4:00)
The relationship between delegating administrative tasks and increasing overall business productivity. (5:00)
And much more...

Resources:

Subscribe, Rate & Review

I'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.

YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast
YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold
COO Alliance - https://cooalliance.com/
Cameron’s newest book - The Second In Command - Unleash The Power Of Your COO
Cameron’s Online Leadership Course - https://investinyourleaders.com/ch
Cameron’s Website - https://cameronherold.com/
Instagram - https://www.instagram.com/cameron_herold_cooalliance/

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In today's episode of the Second in Command podcast, Cameron is joined by Trap Kloman, the President and Chief Operating Officer of Commonwealth Financial Network.

During the conversation, Cameron and Trap discuss the art of leadership and the nuanced strategies that set successful companies apart. You'll learn how creating open channels for feedback, even in unexpected ways, can foster a culture of transparency and innovation.

Discover the challenges and rewards of transitioning leadership within a well-established company. Through personal anecdotes, Trap shares how integrating external executives and even family members into a legacy business can be approached with care and intentionality.

This episode serves as a compelling exploration of what it takes to lead effectively in a dynamic business environment, offering practical insights and inspiration for their own leadership journeys.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why paying close attention to both employee and client needs can lead to sustainable growth and enhance overall organizational performance. (05:28)
The complexities of integrating external executives and family members into a legacy business, and how thoughtful planning can ensure success. (20:45)
The significance of mentorship in leadership development, and how collaboration with experienced colleagues can accelerate personal and professional growth. (28:17)
The strategic decision to spin off a successful IT platform into an independent company, and how this move set the stage for future growth. (41:17)
Practical advice on building confidence, understanding your strengths and weaknesses, and surrounding yourself with a complementary team for long-term success. (45:53)
And much more...

Resources:

Connect with Trap: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, Cameron is joined by Tim Jacobsen, COO of Ra Optics, as they dive into the intriguing world of innovative health solutions and entrepreneurial challenges.

You'll learn how Ra Optics has attracted attention from high-profile celebrities and what sets their approach apart in a competitive market. The discussion looks at the evolving focus on light and its impact on well-being, contrasting historical breakthroughs with modern trends.

Cameron and Tim also explore the complexities of managing a global team, especially when facing the challenges of different time zones and remote work dynamics. Gain valuable insights into maintaining clear communication and effective delegation within a growing organization.

This episode is a compelling blend of practical advice and personal anecdotes, making it a must-listen for those interested in leadership and innovation.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why celebrities are increasingly endorsing light-based health products and how this trend has impacted Ra Optics' brand and mission. (22:05)
How Tim manages communication and coordination with a geographically dispersed team, including the strategies used to stay aligned despite time zone differences. (25:57)
How Jacobsen identifies and resolves bottlenecks within the company, emphasizing the role of effective delegation and process improvement in maintaining operational efficiency. (29:21)
How focusing on empathy and personal connections can differentiate a business in an era dominated by technology and AI. (31:39)
The importance of taking risks and learning from failures, and how early career setbacks can be valuable stepping stones for future success. (38:21)
And much more...

Resources:

Connect with Tim: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command, Cameron explores the often contentious topic of employee bonuses and their impact on motivation.

Challenging traditional views, he argues that for seasoned professionals, performance-based bonuses can be more demotivating than motivating.

You'll discover the importance of fair and consistent pay, aligning with Maslow's hierarchy of needs to ensure employees feel valued and secure without the constant pressure of chasing bonuses. This approach fosters a more genuine and sustained commitment to the company’s goals.

From offering more vacation time and flexible work arrangements to providing stock options and unique learning opportunities, these strategies focus on recognizing and rewarding employees in ways that resonate deeply with them.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The benefits of personalized rewards such as stock options, more vacation time, flexible work arrangements, and unique learning opportunities. (4:09)
How prioritizing employee happiness can lead to exceptional performance and loyalty. (5:14)
Why profit sharing can backfire during financial downturns and why rewarding growth may be a more sustainable strategy. (6:43)
How supporting employees' entrepreneurial ambitions can benefit both the individual and the company. (10:35)
The advantages of mandating vacation time to ensure employees decompress and return more productive. (11:51)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

View Details

In this, the 400th episode of the Second in Command podcast, Cameron is joined by Jared Orton, President of the Savannah Bananas baseball team and traveling club, as well as the creator of Banana Ball, a new sport gradually taking over the United States.

The conversation explores the innovative approach of a unique sports organization that has redefined entertainment and competition. Jared shares the creative philosophy behind the team, embracing the idea that fans crave authenticity and excitement, even if it means their team might not always win.

You'll discover how the team has navigated the complexities of expanding their brand while staying true to their core values of fun and spontaneity. The discussion also touches on the cultural adaptability of their model and the potential of introducing it to international markets.

This episode illustrates the transformative power of innovative thinking and passionate leadership in creating a truly unique and captivating experience.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The unique dynamics between the CEO and COO in running an innovative sports team, balancing creativity and operations. (1:00)
The strategies used to create an unforgettable fan experience, blending traditional sports elements with unique entertainment. (10:30)
The delicate balance between providing entertainment and maintaining authenticity in sports to keep fans invested.
The balance between rapid decision-making and meticulous planning to avoid costly mistakes while fostering innovation. (46:46)
The value of humble and intentional leadership in guiding a team through uncharted territory and celebrating their successes. (47:10)
And much more...

Resources:

Connect with Jared: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command, Cameron discusses the essential metrics and strategies for acquiring new customers. He emphasizes the importance of understanding the lifetime value of a customer and how this figure can inform decisions on marketing spend and customer acquisition costs.

You'll discover a compelling analogy involving a hypothetical casino scenario to illustrate how businesses should think about their investment in customer acquisition. By shifting focus from minimizing costs to maximizing the value and speed of return on investment, companies can outpace competitors and achieve sustainable growth.

Cameron also offers practical advice on leveraging global talent for cost-effective cold calling and sales roles. He discusses the advantages of outsourcing to regions like Latin America and South Africa, where skilled professionals can be hired at a fraction of the cost of their US counterparts.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why understanding the lifetime value of a customer is crucial for internet companies and how it impacts revenue and gross margin calculations. (1:24)
The critical factors that determine how much you should be willing to pay to acquire a customer, including the speed of revenue generation and cash conversion cycles. (2:41)
Why it's more beneficial to focus on the potential returns from higher spending on customer acquisition rather than minimizing costs, and how this can help outpace the competition. (3:28)
Strategies for getting featured in trade journals and using that coverage to boost your marketing efforts by sharing articles and interviews with prospects. (5:36)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

View Details

In today's episode of the Second in Command, Cameron explores the critical importance of coaching within leadership development.

He emphasizes the necessity for companies to invest in comprehensive training programs, akin to internal MBAs, to foster essential leadership skills such as situational leadership, delegation, and time management. You'll learn the complexities of hiring high-level executives like CFOs.

Cameron also underscores the challenge companies face when they lack the technical expertise to adequately assess candidates' qualifications. To mitigate this, he suggests leveraging external advisors or members of mastermind communities to conduct technical interviews.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why coaching is a fundamental leadership skill and how it contributes to the overall growth of employees. (1:00)
How fostering a culture where employees feel comfortable asking for help can lead to better results and personal growth. (1:00)
The challenges of hiring for high-level positions such as CFOs without having the technical expertise. (2:31)
The benefits of involving external experts in the hiring process to ensure you are making informed decisions. (2:31)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast features a conversation between Cameron and Benjamin Surman, Chief Operating Officer at Somewhere.com.

During the conversation, Benjamin shares insights on how his company evolved and thrived amidst the challenges posed by a global event that forced many businesses to adapt to remote work. You'll discover the initial strategies that propelled Somewhere.com forward, emphasizing the importance of automation and efficiency in streamlining operations.

Learn Benjamin's philosophy on business management and leadership, stressing the need to treat every client's business as one's own. This approach fosters a deep sense of empathy and commitment to delivering high-quality service, which in turn enhances client satisfaction and loyalty.

This episode offers a blend of practical business strategies and inspirational insights, making it a must-listen for aspiring leaders and entrepreneurs.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

How Somehwere.com leveraged the sudden shift to remote work during COVID-19 to innovate and find new opportunities for growth. (02:00)
The importance of uncovering hidden issues within a company and creating solutions that drive growth and productivity. (27:09)
Benjamin's daily routine as a leader, including staying aligned with the company's vision and managing a growing team. (35:06)
Strategies for avoiding the pitfalls of getting bogged down in minutiae while ensuring important decisions are made efficiently. (36:58)
And much more...

Resources:

Connect with Benjamin: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command, Cameron discusses the intricate responsibilities of CEOs and COOs, emphasizing that no two leaders have the same duties.

You'll discover the significance of correctly defining roles and compensation, ensuring that executives stay focused on their primary tasks. Cameron introduces his coaching philosophy, which revolves around three pillars: direction, development, and support.

The conversation also touches on the dynamics between different departmental heads and the CEO, exploring how delegating tasks based on personal strengths can enhance productivity.

This episode highlights the benefits of investing in leadership rather than replacing staff, thereby maintaining stability and encouraging long-term success.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Cameron’s coaching framework, focused on ensuring leaders work on the right tasks, developing their skills, and providing necessary support. (0:30)
How to keep your team focused by regularly setting and checking their priorities, from quarterly objectives for C-level executives to daily tasks for directors. (1:00)
The benefits of delegating tasks according to individual strengths and preferences. (2:07)
The importance of a clear org chart to streamline communication and responsibility within the company. (2:28)
How to adjust your leadership approach according to the seniority and needs of your team members, ensuring effective coaching and development. (3:55)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

View Details

Today's episode of the Second in Command podcast features a conversation between Cameron and Ronald Beauford, General Manager and Senior Vice-President of Strategic Development and Commercialization at Intelligent Threads.

During the conversation, they explore the journey of an entrepreneurial venture, revealing the dynamics of bringing an innovative product to market. Ronald discusses the initial challenges and unexpected successes encountered during Intelligent Threads' early trade shows, which confirmed the commercial viability of their unique offerings.

You'll discover the various strategies he has employed to expand the business, including entering new markets and leveraging partnerships. Gain insights into the complexities of managing a wide range of product SKUs, the importance of data-driven decisions, and the challenges of marketing a high-end product in a competitive landscape.

This episode offers you a sense of the dedication and strategic thinking required to scale a business and the importance of fostering a strong company culture.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

Why Intelligent Threads chooses a direct-to-consumer approach over platforms like Amazon, focusing on maintaining brand integrity and higher profit margins.
Tips on staying focused as a leader, managing multiple business areas, and the importance of aligning daily activities with strategic goals.
Intelligent Threads' growth strategy, including the importance of PR, social media presence, and community involvement for business expansion.
How Ronald's extensive military and corporate background has shaped his leadership style, emphasizing people development and building a strong company foundation.
And much more...

Resources:

Connect with Ronald: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command, Cameron explores the intricate dynamics of executive leadership, focusing on the crucial interplay between two top roles in the corporate hierarchy.

You'll learn how the complementary strengths and weaknesses of these roles can significantly impact a company's performance and strategic direction.

Cameron offers real-life anecdotes and practical examples illuminating the nuanced responsibilities and expectations placed on these leaders, offering valuable insights into effective management and organizational success.

This episode offers a deeper understanding of how to cultivate a balanced and dynamic leadership team capable of navigating complex business challenges and driving growth.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The differences between roles like Operations Manager, Director of Operations, VP of Operations, and COO. (1:22)
Why the COO's role can vary widely and should be tailored to the CEO's weaknesses and the company's needs. (2:21)
Examples of how different strengths in CEOs and COOs can create a balanced leadership team. (4:14)
How the skills needed from a COO can change as the company grows and evolves. (4:14)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Group Midroll

COO Alliance PREROLL

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In today's episode of the Second in Command, Cameron discusses a bold organizational overhaul that reshaped roles and titles across a rapidly growing company.

You'll hear the story of a strategic decision to reevaluate and retitle all 600 employees of a company in a single day. This move aimed to align titles with actual job scopes, from VP-level roles down to directors, ensuring clarity and fairness in organizational structure.

Cameron explores the complexities of compensation tied to strategic insight, P&L responsibility, and autonomy, highlighting the importance of accurate job classification in fostering a cohesive and productive workforce.

This episode offers insights into navigating organizational growth and maintaining operational effectiveness through decisive leadership actions.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why, in rapidly growing companies, early employees may receive inflated titles like VP without corresponding responsibilities. (1:27)
Why it's better to retitle everyone in the organization on a single day to align titles with actual responsibilities. (2:41)
The reasons why titles should reflect strategic insight, P&L responsibility, and autonomy. (4:46)
The importance of basing compensation on local cost of living and market rates to ensure fairness across different regions. (6:54)
The value of clear communication and transparency when making organizational changes to avoid confusion and dissatisfaction among employees. (9:16)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Group Midroll

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command."

You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility.

Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

The importance of creating a book that naturally attracts positive reviews and word-of-mouth marketing. (1:03)
The power of creating a list of well-connected individuals who can help boost early Amazon reviews. (3:45)
The benefits of asking referral partners to email their lists about your book. (4:40)
How requesting coverage in various newsletters can enhance your book’s visibility. (6:30)
The surprising effectiveness of including a book promotion in your email signature for increased sales. (10:30)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Group Midroll

COO Alliance PREROLL

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Today's episode of the Second in Command podcast features a conversation between Cameron and Chris Beer, co-founder and integrator at BuildYourOrg, an organization that helps teams build, scale and grow through acquisitions.

During the conversation, they explore the fascinating dynamics of organizational leadership and the crucial roles that visionaries and their counterparts play. You'll discover the intricate balance required between a company's driving force and the practical implementation of their ideas.

Gain insights into how a complementary partnership can propel an organization towards greater efficiency and innovation, particularly focusing on the unique challenges and advantages this dual-leadership structure offers.

Chris also offers practical tips on recruiting the right talent and fostering a culture of continuous improvement and adaptability.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The four readiness factors - financial, psychological, lifestyle, and unique ability - that visionaries must consider before bringing on an integrator. (24:44)
The importance of emotional readiness and the role clarity needed to create a successful partnership between a visionary and an integrator. (26:22)
How tools like the Colby profiles can help in identifying the different strengths and work styles of visionaries and integrators, and how they can improve team dynamics. (27:02)
Strategies for establishing a strong working relationship between visionaries and integrators, including shared language and redirecting end runs. (28:36)
Practical tips on how visionaries can identify and recruit the right integrator for their company, emphasizing the need for role clarity and honest self-assessment. (40:11)
And much more...

Resources:

Connect with Chris: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Group Midroll

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron, Beth Ayers and Brandon Mesinga, hosts of the Operations Room podcast.

The conversation explores the priorities facing COO’s in 2024, how the COO role is changing, as well as the commonalities found across COO roles.

You'll discover what to do with a controlling CEO and how COOs should think about their relationship with the CEO. The discussion highlights the importance of balancing operational efficiency with visionary leadership.

Cameron also offers some insights into the critical role of genuine human connection in leadership and why, beyond strategies and systems, truly caring for employees as individuals can drive exceptional performance and loyalty.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

Why the transition from COO to CEO requires a shift in focus towards vision, culture, and broader leadership questions (15:00)
The dangers of focusing solely on revenue without profitability. (29:15)
The value of continuous learning and integration of new technologies in business operations. (30:45)
The rise of COO communities and the benefits of collaboration among operational leaders. (33:30)
The importance of asking the right questions to address systemic issues. (43:14)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Group Midroll

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Erik Huberman, host of the HawkeTalk podcast.

The conversation explores Cameron's journey and how he navigated the complexities of various entrepreneurial ventures, starting from his early experiences with auto body shops and college franchises.

You'll learn about a significant career transition where Cameron moved from a highly operational role to becoming a sought-after coach for high-level executives.

Cameron also offers profound personal lessons he's learned throughout his career. From understanding the significance of surrounding oneself with inspiring and successful individuals to the realization that the journey itself is more important than the destination, he offers valuable advice for aspiring entrepreneurs.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

In This Episode You'll Learn:

How Cameron thrived in various roles, from an auto body shop to college franchises, maintaining an entrepreneurial mindset even when he wasn't the founder. (07:55)
The strategies used to scale businesses from millions to hundreds of millions in revenue without incurring debt, emphasizing the importance of pricing and core values. (26:41)
The impact of coaching on company growth, including examples of successful coaching engagements with prominent companies. (33:39)
The benefits of being part of entrepreneurial communities and mastermind groups to continually learn and be inspired. (36:47)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast features a conversation between Cameron and Steven Whitehouse, COO Alliance member and the director of operations at Southeastern Tank, Inc. During this conversation, Steven shares his unique approach to balancing multiple roles within a growing company.

You'll gain insights into his strategies for implementing innovative systems while maintaining core operations, and how he navigates the challenges of prioritizing tasks to prevent burnout. Discover how Steven shifted from a stoic mindset to embracing openness, and how this shift has transformed his relationships with his team.

Steven also offers insights on the critical importance of building trust and the surprising ways vulnerability can strengthen a team’s cohesion and productivity. You'll find a wealth of practical tips and heartfelt reflections, making it a must-listen for anyone looking to enhance their leadership skills.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!

In This Episode You'll Learn:

The importance of being trusted to run the business with autonomy, while maintaining checks and balances to ensure responsible decision-making. (15:25)
The challenges of implementing new ideas and systems within the first year, and the need to prioritize and avoid taking on too many projects at once. (16:10)
How being vulnerable and open with a team can improve relationships and trust, making the team stronger and more cohesive.(23:59)
The importance of having open and honest discussions with the CEO to prioritize new ideas, implementing at the right time without overwhelming the team. (28:11)
And much more...

Resources and Contact Information:

Connect with Steven: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Benji Carlson, host of the Contractors Evolution podcast. They explore the intricacies of business growth, emphasizing the critical transition phase for companies expanding from $10 million to $100 million in revenue. Cameron advocates for the necessity of hiring experienced outsiders who bring a wealth of expertise, autonomy, and a fresh perspective to the table, distinguishing them from internal promotions that might not always be equipped to handle the complexities of rapid scaling. With his rich background in guiding businesses to success and his role in the exponential growth of 1-800-GOT-JUNK?, Cameron shares his wisdom on the importance of matching the CEO's strengths with a second in command's capabilities, highlighting the unique dynamics of this partnership in driving business growth.

The conversation shifts into a discussion on the evolving expectations of equity and compensation within the business world. Cameron challenges the prevailing notion that equity is a necessary component of compensation for second in commands, arguing instead for the creation of a compelling company culture and offering alternative forms of recognition and reward. He brings attention to the nuanced reality that while the demand for equity has risen, it's not as prevalent or necessary as many assume. Drawing on his experience and a survey of COO Alliance members, Cameron suggests that focusing on non-equity forms of motivation can be equally, if not more, effective in attracting and retaining top talent.

Venturing beyond the confines of business strategies, Cameron and Benji explore the essence of personal fulfillment and the significance of designing a life that extends well beyond the boardroom. Reflecting on their journeys toward achieving balance and contentment, they discuss the importance of intentional living, pursuing passions, and cultivating meaningful relationships. Cameron shares insights into his own life transformation, underscored by his decision to prioritize happiness, health, and relationships over conventional success metrics. This candid conversation serves as a reminder of the importance of crafting a holistic approach to life that embraces personal growth, leisure, and the pursuit of happiness alongside entrepreneurial ambitions.

Enjoy!

In This Episode You'll Learn:

Why, as companies transition from $10 million to $100 million in revenue, bringing in external experts with prior P&L responsibility and experience in scaling businesses is crucial. (0:00)
Cameron's journey towards finding joy and fulfillment beyond professional achievements. (1:03)
The pivotal role of the second in command in alleviating the CEO's burden and driving growth. (2:42)
The evolution of compensation structures and the misconception that equity is a necessary part of a compensation package for top executives. (15:27)
The necessity of a transition period of up to a year for new second in commands to fully integrate into their roles. (19:32)
Cameron's decision to intentionally design his life to include hobbies, travel, and quality time with family and friends. (24:03)
Strategies for ensuring the well-being of the second in command, reflecting on the mutual support system necessary between a CEO and their COO to prevent burnout and maintain a healthy work-life balance. (32:01)
Cameron's personal philosophy on life, happiness, and the legacy he wishes to leave, focusing on personal relationships, health, and enjoyment of life's journey. (36:09)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Linh Podetti, host of the EO Business podcast. During the conversation, Cameron explores the vital role of a COO in entrepreneurial success, drawing on his extensive experience with businesses such as 1-800-GOT-JUNK. He emphasizes the importance of the COO as a complement to the CEO, focusing on operational areas that the CEO may not excel in or find draining. Cameron discusses his journey and the evolution of his role, highlighting how different stages of company growth require different leadership skills. He also introduces his new book, "The Second in Command," which captures his insights and strategies for cultivating effective second-in-command leadership.

They discuss how to find and nurture a COO. Cameron advises that internal promotion to COO might be challenging as the company grows, suggesting that hiring from outside can bring in necessary expertise and perspective. He further explores the complexities of compensation in leadership roles, particularly around the topic of equity, noting a shift in trends where not all leadership positions require equity as part of compensation. This part of the discussion illuminates the practical aspects of appointing a second in command, including the importance of alignment with the company’s stage of development and culture.

The conversation concludes with personal reflections from Cameron on achieving a balanced and fulfilling life beyond business success. He shares his personal transformation, from being a stressed entrepreneur to leading a lifestyle focused on happiness and personal fulfillment, which he supports through a vivid vision for his life and marriage. Cameron stresses the importance of COOs investing time in personal development and hobbies to prevent burnout and maintain their passion for business. This approach, he notes, not only enhances personal well-being but also enriches leadership effectiveness by setting a holistic example for their teams and businesses.

Enjoy!

In This Episode You'll Learn:

How a complementary COO can significantly bolster a CEO's strengths and help manage their weaknesses, essential for organizational balance and growth. (1:16)
How a COO’s role varies significantly with the growth phase of a company. (2:13)
Cameron's involvement in EO since 1995, and how such affiliations can dramatically enhance an entrepreneur’s confidence and network. (4:52)
Strategies for identifying the right second in command, whether promoting from within or hiring externally, and the importance of understanding your own leadership needs first. (9:41)
How Cameron transitioned out of his role when he was no longer the right fit, as well as the emotional and strategic complexities of such changes. (11:40)
Trends and perspectives on whether or not to offer equity to high-level executives, backed by survey data and industry practices. (16:38)
The risks of CEOs distancing themselves too quickly from newly appointed COOs, underscoring the need for ongoing engagement and oversight. (18:21)
How companies should manage the critical first months of a COO’s tenure to ensure alignment with company culture and strategic goals. (21:15)
How personal fulfillment and happiness are essential for sustained success and leadership effectiveness. (27:06)
Strategies to ensure your COO does not experience burnout, mirroring the supportive dynamic necessary between spouses. (31:12)
The nuanced division of labor between a CEO and COO, ensuring that both parties are engaged in roles that play to their strengths and passions. (34:27)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, host of the Unscripted podcast. Cameron explores various insights from his professional journey and personal evolution. He emphasizes the importance of creating a nurturing work culture that values employees, which is crucial for attracting and retaining top talent. Cameron highlights that great employees are drawn to environments that prioritize their well-being and professional growth, offering more than just competitive pay but also benefits like extended vacations, which he notes are standard in Europe but less so in the U.S. His discussion also covers the "Great Resignation," attributing it to employees leaving unsatisfactory roles for workplaces that recognize their human worth.

Cameron also shares personal anecdotes that shed light on the mindset required to innovate and lead in business. He discusses the "Vivid Vision" concept, a strategic tool that helps companies clearly articulate a detailed three-year future vision, enhancing alignment and execution within teams. He stresses the importance of CEOs focusing on strategic oversight rather than being entrenched in day-to-day operations, allowing other leaders like COOs to manage the operational aspects. This strategic delegation enables CEOs to concentrate on broader business objectives and growth opportunities.

They also discuss Cameron's minimalist lifestyle shift, where he and his wife have significantly downsized their possessions to live more freely and flexibly. This lifestyle choice underscores his belief in valuing experiences over material possessions, aligning with his professional ethos of making life and work meaningful and rewarding. He advocates for a life that prioritizes personal satisfaction and happiness, which for him includes helping others and giving back, reflecting a profound understanding of success beyond conventional metrics.

Enjoy!

In This Episode You'll Learn:

How fostering a supportive and engaging work environment is essential for attracting and retaining top talent. (0:00)
The concept of a "Vivid Vision," a detailed description of what a company will look like, feel like, and act like three years in the future. (14:12)
The dynamics of the Great Resignation and why creating an environment where employees feel valued is more important than ever. (20:55)
Cameron's personal journey from living a traditional lifestyle to embracing minimalism with his wife. (21:18)
Why it’s vital for CEOs to focus on visionary tasks and allow COOs to handle operational duties. (42:03)
The often-overlooked art of conducting effective interviews and the significant impact this can have on hiring the right people. (42:17)
Why it's not necessary to know all the answers yourself, but rather to surround yourself with knowledgeable people. (46:56)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Peter Schmied, the President of Appspace, as they discuss the challenges and strategies of leading a company during the COVID-19 pandemic. With a workforce of around 450 employees globally, Appspace operates in a fully hybrid model, allowing employees the choice to work from home or in the office. Peter emphasizes the importance of a seamless communication experience, leveraging technology to tailor information delivery based on individual preferences and usage patterns.

Peter shares insights into building a world-class company culture in a remote or hybrid work environment, highlighting the significance of community and seamless communication. He discusses the company's focus on customer-centricity, actively listening to customers, and staying ahead of market trends to drive product development. Peter's leadership approach centers on servant leadership, continuous learning, and embracing discomfort to foster personal growth.

The conversation explores leadership strategies, including hiring senior roles and managing internal talent aspirations. Peter emphasizes transparency in the hiring process, opening up internal opportunities before considering external candidates. He advocates for a culture that encourages failure as a pathway to growth and success, emphasizing the importance of attitude, aptitude, and empathy in leadership. Overall, Peter's leadership philosophy revolves around serving the team, fostering a culture of curiosity, and treating people with respect and transparency.

Enjoy!

In This Episode You'll Learn:

Why Appspace makes use of a hybrid model, allowing employees the choice to work from home or in the office, and the importance of providing options for a diverse, geographically dispersed workforce. (8:24)
The importance of community and seamless communication in building a world-class company culture, especially in a remote or hybrid work environment. (9:56)
Why Appspace focuses on being customer-centric, actively listening to customers and staying ahead of market trends to drive product development. (21:23)
Peter's leadership approach, centering on servant leadership, serving the team and fostering personal growth among employees. (23:26)
Appspace's transparent hiring practices, opening up internal opportunities before considering external candidates for senior roles. (24:56)
Why Peter believes embracing failure is a pathway to growth and success, the importance of taking on challenges and learning from setbacks. (28:53)
Why Peter's leadership philosophy is built on continuous learning and curiosity, as well as the importance of staying curious and learning something new every day. (28:53)
Peter's guide to path to success, including having the right attitude, aptitude, and treating people with empathy and respect. (29:51)
And much more...

Resources:

Connect with Peter: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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In today's episode of the Second in Command podcast, Cameron discusses the unconventional journey from COO to CEO, emphasizing that a mere fraction, possibly 5% of COOs, possess the entrepreneurial spirit necessary for transitioning into CEO roles. Highlighting his own path as a serial entrepreneur from a young age, Cameron outlines the unique experiences that shaped his capabilities to scale businesses effectively. His tenure at various entrepreneurial ventures, including a significant role at College Pro Painters and as COO at 1-800-GOT-JUNK?, demonstrates the critical interplay between entrepreneurial instinct and the disciplined application of systems and processes for business growth. This backdrop sets the stage for understanding the nuanced leadership dynamics in fast-growing companies.

The conversation explores the specific challenges and mental shifts required for COOs aspiring to CEO positions. Cameron draws an analogy to blue and pink jobs to illustrate the necessity for COOs to delegate traditional operational tasks and adopt roles that may initially seem unfamiliar or trivial. This transition, according to Cameron, is crucial for scaling operations and necessitates a focus on vision, culture, and strategic leadership rather than the minutiae of day-to-day operations. The conversation touches on the importance of CEOs asking the right leadership questions that drive system improvements and strategic oversight, rather than getting bogged down in operational details. This shift in perspective is essential for nurturing a conducive environment for business growth and innovation.

Cameron also imparts a resonant message about the essence of leadership and the fundamental goal of any business venture. He asserts that beyond the operational excellence and strategic foresight, genuine care for the well-being of employees is paramount. By prioritizing the human element and showing authentic concern for employees' lives beyond their work roles, leaders can inspire unwavering loyalty and commitment. This, Cameron believes, is the ultimate key to building successful and resilient organizations. The episode closes with a reminder of the transience of business achievements compared to the lasting impact leaders can have on the lives of those they work with.

Enjoy!

In This Episode You'll Learn:

The rarity of COOs transitioning into CEO roles, noting that only a small percentage have the entrepreneurial DNA to do so. (0:59)
Cameron's journey of entrepreneurship from a young age and how this shaped his success in various leadership roles, emphasizing the value of entrepreneurial thinking and systems in scaling businesses. (3:42)
The necessity for leaders, especially those transitioning from COO to CEO, to delegate traditional tasks and focus on roles that drive company culture and vision. (5:29)
The importance of CEOs asking the right leadership questions to ensure systemic efficiency and prevent operational pitfalls. (9:56)
Why CEOs should limit their direct reports and focus primarily on vision, culture, and strategic trends. (11:39)
Why genuinely caring for employees' well-being is what ultimately builds a successful company. (12:27)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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In today's episode of the Second in Command podcast, Cameron is joined by Dan Alia, COO of The Speaker Lab and COO Alliance member, exploring his journey from corporate roles to entrepreneurial ventures. Dan discusses the transition from managing large teams in Fortune 500 companies to leading in a 100% virtual, communication-centric environment. He emphasizes the importance of intentional culture-building in remote settings, highlighting his company's focus on work-life balance and leading by example. Dan also shares insights on scaling a business beyond a single revenue stream, discussing strategies like acquisitions and expanding service offerings to support speakers.

The conversation explores Dan's leadership evolution, from building a foundation to delegating responsibilities and empowering leaders within the organization. He discusses the challenges of hiring specialists and experts while ensuring existing team members feel valued and supported. Dan reflects on the importance of continuous learning and adaptation, citing his experience in HR management as an example of recognizing the need for specialized roles to drive organizational growth. Through his journey, Dan embodies a philosophy of embracing challenges as learning opportunities and constantly evolving to meet the demands of a changing business landscape.

Dan's insights offer a valuable perspective on leadership, culture, and growth in the modern business world. His journey underscores the importance of adaptability and proactive decision-making in navigating the complexities of scaling a business. By prioritizing culture, empowering team members, and embracing new opportunities, Dan exemplifies a leadership approach that fosters growth, innovation, and long-term success.

Enjoy!

In This Episode You'll Learn:

How to foster a strong culture in a 100% virtual company, emphasizing effective communication and creating a sense of community. (15:48)
The importance of evolving leadership skills, from reactive learning to proactive strategy development, and the value of empowering leaders to empower their teams. (28:37)
Strategies for scaling a business, such as diversifying revenue streams through acquisitions, expanding service offerings, and focusing on delivering more value to customers. (27:03)
The challenges of hiring senior specialists and experts while maintaining a cohesive team, and how to communicate the value of new hires to existing team members. (35:14)
The importance of optimizing processes and automation before resorting to hiring more people, and how to quantify the impact of new hires on revenue and growth. (37:31)
Dan's philosophy of viewing challenges as opportunities for growth, and how to extract valuable lessons from every experience to drive personal and professional development. (40:59)
And much more...

Resources:

Connect with Dan: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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In today's episode of the Second in Command podcast, Cameron emphasizes the crucial role of leveraging AI in today's business operations and marketing strategies to ensure growth and profitability. He highlights that the risk of losing jobs to AI mainly falls on those who fail to integrate AI into their current roles. Drawing from his experience with a significant loss in company valuation during the internet bubble, Cameron underscores the importance of building real businesses with sustainable models. He recounts the stark transition from a $64 million valuation to just $3 million due to market crash, illustrating the volatility of relying on inflated valuations without underlying profitability.

Further discussing the parallels between the early internet era and the current AI surge, Cameron suggests that while we might be on the brink of another bubble, there is a significant opportunity for companies and individuals who adeptly utilize AI to enhance their operations. He advocates for a culture of AI experimentation within companies, encouraging employees to explore AI tools to find innovative applications in their work. Additionally, Cameron touches on the evolving role of COOs in leveraging networks and communities for knowledge sharing and collaboration, particularly in leveraging technology and global talent. This, he argues, is key to navigating the complexities of modern business environments, where learning from diverse industries and integrating AI effectively could set the foundation for future success.

Enjoy!

In This Episode You'll Learn:

The importance of integrating AI into business operations and marketing to drive profitability and growth. (0:00)
Why moving beyond speculative valuation towards building businesses with actual profitability and sustainable models is critical. (0:51)
The potential of AI to revolutionize business practices in a manner similar to the early internet. (2:18)
Why businesses should allow employees to experiment with AI, integrating new tools into their workflows for efficiency and innovation. (2:36)
The evolution of hiring practices, moving from local to global talent pools, enhancing diversity and capability in business operations. (4:39)
How leadership roles, especially COOs, will evolve with the increasing integration of AI and global collaboration. (5:07)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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In today's episode of the Second in Command podcast, Cameron is joined by Lydia Kothmeier, the VP of Operations at Storyblok, discussing the company's journey from eight to 230 employees in four years. Despite the challenges of global expansion, remote work, and cultural differences in business practices, Storyblok has thrived. Lydia emphasizes the importance of clear communication, documentation, and building a strong team culture, especially in a fully remote setting.

Lydia shares her strategies for managing a rapidly growing team, including limiting direct reports to eight people to ensure effective leadership. She emphasizes the value of feedback loops and giving team members autonomy to solve problems, believing that micromanaging stifles growth. Lydia also discusses the personal growth she has experienced, from learning new skills like information security to managing the complexities of a global business.

In managing work-life balance, Lydia stresses the importance of disconnecting from work and spending time outdoors or engaging in sports. She also reflects on her early career, advising her younger self to delegate tasks earlier and accept that decisions must often be made with imperfect information. Overall, this episode provides valuable insights into scaling a company, managing remote teams, and personal growth as a leader.

Enjoy!

In This Episode You'll Learn:

Why Storyblok leveraged an accelerator program in London to network with VCs and experts, and the importance of building a strong support network and utilizing resources for remote team success. (10:41)
The challenges of navigating different tax laws and regulations across various countries, emphasizing the need for a solid finance team and trusted partners when expanding globally. (13:06)
The importance of adaptability and self-management skills in a rapidly growing company. (18:37)
The value of feedback loops in helping team members grow, showcasing how micromanaging can hinder development, encouraging leaders to trust their teams and give them space to innovate. (28:39)
Lydia's approach to maintaining work-life balance, the importance of disconnecting from work and engaging in activities outside of the office to recharge and stay healthy. (30:05)
And much more...

Resources:

Connect with Lydia: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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In today's episode of the Second in Command podcast, Cameron underscores the distinct yet complementary roles of CEOs and COOs, drawing parallels to the classic analogy of 'Men are from Mars, Women are from Venus'. He emphasizes the importance of understanding and embracing these differences to foster effective communication and collaboration between visionary leaders and integrators. Cameron, referencing his friendship with Gino Wickman, the author of "Traction" and creator of the Entrepreneurial Operating System (EOS), illustrates how recognizing and leveraging the unique strengths of each role can lead to unparalleled organizational synergy and efficiency.

Expanding on the evolution of the COO role, Cameron explores the nuanced understanding required to match a COO's skills and personality with the specific needs of the entrepreneur and the current stage of the business. He likens the selection process to choosing a life partner, highlighting the importance of compatibility beyond mere experience or job title. This approach underscores a broader trend in leadership thinking, where the one-size-fits-all mentality is being abandoned in favor of a more tailored, strategic alignment between leaders and their roles within the organization's unique context.

The discussion then shifts towards the overarching challenges and opportunities facing tech CEOs, stressing the need for adaptability and learning across different industries. Cameron suggests that the tech sector, known for its focus on growth and innovation, could benefit from a more grounded approach to business management, highlighting profitability and sustainable growth. By drawing on insights from a variety of industries and leadership styles, tech leaders can enrich their strategies with a more balanced view of success, blending innovation with the fundamentals of sound business practices. This nuanced perspective invites tech CEOs to rethink their approach to leadership in the rapidly evolving business landscape.

Enjoy!

In This Episode You'll Learn:

The crucial differences between CEOs and COOs in perspective and approach to business, emphasizing the need for effective communication and collaboration. (1:00)
The importance of adapting communication styles to suit different roles within the organization, particularly between visionary leaders and operational managers. (2:44)
The changing dynamics of the COO role, stressing the importance of alignment between a COO's skills, personality, and the specific needs and stage of the business. (3:07)
The key role of COOs in leading not just their direct reports but also other leaders within the organization, emphasizing skills in managing conflict, communication, and resources. (5:39)
The unique characteristics and challenges of leadership within the tech industry, including the need for profitability and sustainable business practices. (6:44)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Suzanne Robb, the COO of Alloy Personal Training, as she discusses the profound impact of gratitude on stress reduction and overall well-being. Highlighting her journey both personally and professionally, Suzanne shares insights into her experience in the fitness industry and the evolution of Alloy, from its roots in one-on-one personal training to a successful franchise model. She emphasizes the importance of serving others and the organizational focus on maintaining a family-oriented culture, which has been central to Alloy's philosophy since its inception.

Suzanne explores the challenges and strategic decisions involved in franchising, particularly the complexities that arose during the COVID-19 pandemic. The conversation reveals how Alloy managed to navigate the turbulent times by adapting its business model to meet new health guidelines, proving advantageous as they expanded their franchise. Suzanne explains the critical role of comprehensive support systems for franchisees, which include rigorous training and ongoing operational guidance to ensure consistency and quality across locations.

Cameron and Suzanne also discuss the personal dynamics and professional relationship between Suzanne and Alloy's CEO, Rick Mayo. She describes how their complementary skill sets have facilitated effective leadership and the division of responsibilities within the company. This partnership has enabled Alloy to innovate while staying true to its core values, ultimately fostering a robust business model that prioritizes franchisee success and customer satisfaction. The episode not only provides a look into Alloy's operational strategies but also underscores the importance of leadership, culture, and adaptation in the face of industry challenges.

Enjoy!

In This Episode You'll Learn:

How practicing gratitude can significantly reduce stress and foster a positive outlook, even during challenging times. (0:00)
Suzanne's role in transforming Alloy Personal Training into a franchising success. (1:06)
How Alloy navigated the initial impacts of the COVID-19 pandemic, focusing on the challenges of opening new franchises during such turbulent times. (7:26)
The extensive support systems Alloy provides to its franchisees, from real estate acquisition to ongoing operational guidance. (14:05)
The importance of employee onboarding and nurturing a positive company culture. (18:27)
The challenges of managing corporate-owned locations alongside franchise operations. (21:03)
How Alloy manages the stages of franchisee relationships, especially when expectations are not met. (22:14)
The dynamic between Robb and CEO Rick Mayo, and how their complementary skills contribute to effective leadership and business growth. (26:24)
And much more...

Resources:

Connect with Suzanne: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron discusses the crucial aspect of delegation and praise within a successful organization. He advocates for leaders to focus on training and empowering their teams rather than getting bogged down in day-to-day tasks, suggesting that effective leadership involves growing team members by giving them the skills and confidence needed for their roles. Highlighting the importance of recognition, he shares the anecdote of Howard Behar, a former president of Starbucks, who dedicated hours each week to writing personal thank you notes to employees, demonstrating the power of acknowledging individual achievements and the impact of a systematic approach to appreciation.

Further exploring the nuances of effective praise, Cameron discusses the importance of specificity in feedback. Drawing parallels between leadership and parenting, he argues that immediate and detailed praise not only acknowledges good work but also reinforces desired behaviors and company values. Cameron’s advice extends beyond simple acknowledgments, stressing the significance of linking praise to specific actions and core values to foster a culture of recognition and growth. This approach, as underlined by the comparison to parenting strategies, shows the universal applicability of clear communication, timely feedback, and the cultivation of strong relationships — whether in the context of family or business.

Enjoy!

In This Episode You'll Learn:

The significance of delegating tasks to team members who may not initially have the skills for them. (0:00)
The importance of recognizing employees' achievements and the positive impact of making appreciation a regular part of a leader's schedule. (1:00)
The value of adopting situational leadership by being present and attentive, constantly looking for opportunities to acknowledge good work, and ensuring feedback is a part of their daily routine. (1:00)
The importance of being specific in your praise, employing detailed feedback on what exactly was done well, which reinforces positive behaviors and makes the praise more meaningful. (3:14)
Why praising team members for living up to the company’s core values in specific situations not only celebrates their success but also reinforces the company culture and values among the team. (3:29)
How leadership feedback compares to parenting, emphasizing immediate and specific praise for actions done right and quick, constructive feedback for mistakes. This continuous coaching approach helps in the effective growth of team members. (3:29)
Why many strategies effective in parenting, such as clear communication and immediate feedback, are also applicable and beneficial in leadership roles. (4:24)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Group Midroll

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In today's episode of the Second in Command podcast, Cameron is joined by Kate Parker, COO of the data privacy infrastructure company Transcend, as she shares insights into her professional journey and the evolution of Transcend. Kate discusses the unique challenges and strategies of operating within the data privacy sector, particularly highlighting the company's innovative approach to handling user data at the code layer. This technology-centric focus, she explains, allows for increased resource efficiency and improved compliance, which are critical as data privacy regulations continue to intensify globally. Her prior experiences at Google and Uber shaped her understanding of the interplay between regulatory frameworks and technology, making her a pivotal figure in guiding Transcend's mission.

During the conversation, Kate elaborates on Transcend's competitive strategy, particularly against the established player OneTrust. She emphasizes the importance of technological superiority and customer-centric product development, which have been instrumental in differentiating Transcend in the marketplace. This strategy not only positions Transcend as a next-generation platform in the data privacy industry but also aligns with their goal to meet the rapidly evolving needs of global brands concerning data privacy.

Kate also reflects on her personal growth and the operational adjustments required in transitioning from large corporations like Google and Uber to a startup environment. She notes the importance of strategic clarity and resource allocation in smaller, growth-oriented companies. Kate shares anecdotes from her past roles, highlighting how her experiences in global markets and crisis communications have informed her leadership at Transcend. The episode not only provides a deep dive into Transcend’s strategic operations but also showcases Kate’s leadership philosophy, deeply influenced by her background in competitive athletics and her commitment to integrity and problem-solving in business practices.

Enjoy!

In This Episode You'll Learn:

How Kate leverages her experience at companies like Google and Uber to drive Transcend's mission in the data privacy sector. (0:00)
The concept of the "bar raising program" used at Transcend, originally inspired by practices at Uber, which helps ensure that new hires are better than at least half of the existing team members, thereby continuously improving team quality and performance. (9:36)
How Transcend's focus on customer feedback and technological innovation enables them to compete against established players like OneTrust, and why being a technology-first platform is crucial in the data privacy industry.(20:14)
The significance of clear communication in leadership roles at tech companies, which aids in aligning internal strategies and enhancing decision-making processes. (25:17)
The lessons Kate learned from global exposure at Google and Uber, and how adopting a perspective that anticipates differences across markets can lead to more effective business strategies. (28:12)
The challenges of transitioning from large corporations to a startup environment, focusing on strategic clarity and effective resource use, critical for navigating the early stages of company growth. (33:00)
How maintaining a consistent set of personal values helps Kate navigate bureaucracy and maintain focus on strategic goals. (35:17)
And much more...

Resources:

Connect with Kate: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

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In today's episode of the Second in Command podcast, Cameron discusses the necessity for companies and their CEOs to rapidly evolve their strategies and skill sets amidst changing market conditions, technological advancements, and economic challenges. He points out the drastic changes occurring within companies due to AI, the global workforce, and shifting economic situations, highlighting the urgency for businesses to grow their people faster than ever before. This rapid development is essential for adapting to the new realities where job roles are continuously evolving, and the external rate of change outpaces internal adaptations, potentially leading to obsolescence. Cameron stresses the importance of developing employees' skills, confidence, and professional networks to navigate these changes effectively, drawing an analogy to the integrated growth paths of skills and confidence, paralleled with expanding one's network.

Cameron further explores the strategies CEOs must adopt to lead through these turbulent times, underlined by a period of quasi-stagflation not seen in over a decade. This scenario demands a stronger grasp of financial management and the ability to make swift, informed decisions to maintain growth and stability. Highlighting the criticality of leadership in fostering an environment of learning and adaptation, he suggests practical methods for leveraging resources to enhance employee capabilities in leadership, project management, and other essential skills. By focusing on developing a culture of continuous improvement, gratitude, and leveraging learning opportunities, Cameron outlines a comprehensive approach for CEOs to not only navigate but thrive amidst challenges, underscoring the need for a balanced investment in employee development and organizational agility.

Enjoy!

In This Episode You'll Learn:

The necessity of preparing companies and their workforce for the fast-paced changes due to AI, global workforce shifts, and economic variations. (0:00)
Cameron's strategy for developing employees by enhancing their confidence, skills, and professional networks, ensuring they are well-equipped to handle the changes and challenges in their jobs. (0:00)
Insights into leading through tough economic times, including quasi-stagflation, and why understanding the financials and having a strong grasp on decision-making is more critical now than ever for CEOs. (1:24)
The significance of leadership skills in navigating uncertain economic and market conditions, the importance of adaptability, decision-making, and fostering employee growth. (1:24)
How companies can stay ahead by adopting technology, utilizing AI, and effectively managing hybrid workforces to foster innovation and efficiency. (1:26)
The methods for accelerating skill development in employees, focusing on leadership, project management, and other executive skills to lead teams effectively. (1:30)
The impact of fostering a positive work environment through praise, gratitude, and recognition, and how it contributes to employee confidence and productivity. (6:48)
How investing in employee development, such as coaching and training capabilities, can leverage organizational growth and adaptability in changing times. (6:48)
And much more..

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Seif El Hakim, host of the Aplha Talks podcast. During the episode, they explore the nuances of leadership, entrepreneurship, and personal growth. Cameron shares his journey and the lessons learned from decades of business experience, emphasizing the importance of adapting leadership styles to fit the situation at hand. For Cameron, success goes beyond the confines of business achievements; it encompasses personal growth, relationships, and well-being. He passionately discusses the concept of situational leadership, urging leaders to tailor their approach based on the employee and the task, thereby fostering a nurturing and effective work environment.

Cameron also addresses the importance of building a strong foundation in any business through effective delegation, the cultivation of a learning mindset, and the significance of having a vivid vision for the company's future. He touches on the challenges entrepreneurs face, such as the tendency to take on too much personally instead of delegating tasks to others. Cameron stresses the need for entrepreneurs to become self-driven learners, continuously seeking personal and professional development to steer their companies toward success.

The most poignant part of the conversation revolves around Cameron's reflections on life, success, and the fleeting nature of time. He shares personal anecdotes to illustrate how moments with loved ones and personal happiness are paramount, overshadowing professional achievements. He encourages listeners to explore the world and cherish human connections, reminding them that, in the end, the journey and the relationships we foster along the way are what truly matter. The message is clear: while pursuing entrepreneurial success, one must not lose sight of the essence of life—connection, exploration, and the joy found in the journey itself.

Enjoy!

In This Episode You'll Learn:

How adapting your leadership style to match the specific needs and projects of your employees can significantly enhance team effectiveness and project outcomes. (0:00)
How personal growth, relationships, and well-being contribute to a more holistic definition of success. (1:01)
The concept of creating a detailed, compelling vision for your company's future, and how this can align and inspire your team towards shared goals. (27:42)
The common struggles entrepreneurs face, including the emotional toll of leadership and the importance of community and vulnerability. (32:29)
Cameron's personal realization of the importance of balancing professional success with meaningful personal relationships. (40:28)
The importance of being a self-driven learner to continuously improve your skills and adapt to the ever-changing business landscape. (43:55)
The dynamic partnership between a CEO and COO, and how this relationship is crucial for business growth. (44:42)
Why many entrepreneurs struggle with delegation and how mastering this skill can free up your time, reduce stress, and empower your team. (47:32)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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In today's episode of the Second in Command podcast, Cameron explores the crucial role of directly addressing the potentially detrimental behavior of CEOs, especially their tendency to be overly controlling. He likens this to the tale of the emperor's new clothes, emphasizing the importance of honest feedback to help CEOs realize how their actions may be counterproductive. Cameron stresses the necessity of communicating such insights privately and tactfully, to appeal to the CEO's aspirations and to prevent defensive reactions. This approach aims to make the CEO aware of the impact of their behavior on the company's success and their personal reputation, encouraging a more open-minded attitude towards change.

In a separate but related insight, Cameron shares the genesis of The COO Alliance, an initiative born out of his experiences as a second-in-command feeling out of place among entrepreneurs at various events. The Alliance serves as a global community for seconds-in-command to exchange knowledge, build networks, and gain confidence, away from the overshadowing presence of CEOs. This environment fosters growth and learning among these vital yet often overlooked corporate figures, enabling them to better manage and complement the entrepreneurial spirit. The episode underscores the delicate balance required in guiding COOs without quenching their inherent innovativeness and drive, highlighting the nuanced role of second-in-commands in steering companies towards success.

Enjoy!

In This Episode You'll Learn:

How direct and honest feedback is crucial for CEOs to realize the negative impact of their controlling behavior on the company's success and their personal image. (0:00)
Cameron's motivation for starting The COO Alliance, stemming from his personal experiences of feeling out of place at entrepreneur-focused events. (0:58)
The critical role that the second-in-command plays in balancing the CEO's entrepreneurial spirit with practical business operations. (0:58)
The significance of addressing sensitive issues privately and tactfully with CEOs to avoid defensive reactions and encourage receptiveness to change. (2:44)
The strategy of waiting for the right moment to provide feedback to CEOs, based on their readiness to learn and adapt. (4:46)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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In today's episode of the Second in Command podcast, Cameron is joined by Adam Blankenship, COO of BlueGrace Logistics, as he shares valuable insights into leadership, company culture, and the dynamic growth of his company. He discusses the critical role trust and loyalty play within a team, highlighting how his approach to keeping promises and delivering on commitments has been a key to success. Adam's journey from the head of sales to the COO of a billion-dollar revenue company is a testament to his strategic foresight and the ability to scale a business effectively. He emphasizes the importance of understanding the bigger picture of the business, not just the specifics of one's role, to lead a company strategically.

The conversation also explores the challenges and opportunities brought about by significant transitions, such as the investment from Warburg Pincus and the impact of COVID-19. Adam candidly shares the lessons learned from navigating these waters, particularly the importance of adaptability and making tough decisions for the long-term benefit of the company. He reflects on the journey of transforming BlueGrace from a sales-driven organization to a comprehensive logistics provider with a robust strategic direction, illustrating how overcoming operational and cultural challenges has been crucial to their success.

Adam's personal growth as a leader is another focal point of the discussion. He credits a continuous learning mindset, the practice of challenging ideas, and the ability to adapt to the company's evolving needs as key factors in his development. The emphasis on core values and the deliberate efforts to break down silos within the organization are highlighted as foundational elements that have shaped the company's culture and operational effectiveness. Adam's reflections offer valuable lessons on leadership, the importance of a cohesive vision, and the relentless pursuit of improvement, both personally and organizationally.

Enjoy!

In This Episode You'll Learn:

How Adam emphasizes trust and loyalty as the bedrock of a successful team and company culture. (1:01)
The journey of BlueGrace Logistics from a $60 million to a billion-dollar company under Adam's leadership, and the strategic decisions involved in such significant growth. (3:13)
How BlueGrace Logistics navigated major transitions, including a substantial investment from Warburg Pincus and the impact of COVID-19. (15:57)
Adam's approach to personal growth through continuous learning and challenging himself. (28:05)
The strategies employed by BlueGrace Logistics to break down silos and ensure that all parts of the company are aligned and working towards common goals. (31:45)
How Adam navigates tough decisions, especially around people and strategic direction, balancing data with core values. (35:45)
How BlueGrace Logistics' core values are integral to their company culture and success. (37:18)
And much more...

Resources:

Connect with Adam: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Adi Klevit, host of the Systems Simplified podcast. During their conversation, Cameron explores the intricacies of leadership, the dynamics between CEOs and their seconds-in-command, and the importance of strategic delegation and efficient time management for organizational growth. Cameron shares insights from his extensive experience, emphasizing the need for CEOs to focus on their strengths and delegate tasks that drain their energy. He highlights the concept of the 'vivid vision' — a detailed description of a company's future state, which aligns the organization's efforts towards common goals. This approach not only enhances strategic planning but also fosters a stronger collaboration between the CEO and COO, ensuring that both roles complement each other effectively for the company's success.

The discussion also explores common mistakes leaders make, such as neglecting to listen to key team members or failing to focus on core activities that drive growth. Cameron candidly shares a pivotal moment from his tenure at 1-800-GOT-JUNK?, where ignoring financial warnings from the VP of Finance nearly led to bankruptcy. This experience underscores the critical need for leaders to be receptive and adaptable, ensuring they're not just driving forward with vision but also listening to feedback and cautionary advice. Moreover, Cameron stresses the importance of being the Chief Energizing Officer, infusing the workplace with positive energy and gratitude, which in turn cultivates a motivated and productive workforce.

Towards the end, Cameron offers practical strategies for enhancing time management and delegation within organizations. By focusing on tasks that align with one's strengths and delegating others, leaders can free up time for strategic thinking and employee development. He also touches on the value of teaching and mentoring as crucial leadership skills, suggesting that effective leaders should allow team members to learn through observation and participation, rather than traditional direct instruction. Cameron's insights into creating systems for scaling businesses, coupled with his emphasis on the importance of leadership development, provides a compelling blueprint for organizational success. Through his various initiatives, including the COO Alliance and leadership courses, Cameron continues to equip business leaders with the tools and knowledge they need to navigate the complexities of growth and change in today's dynamic business environment.

Enjoy!

In This Episode You'll Learn:

How crafting a detailed, four- or five-page vivid vision can align your organization towards common goals, ensuring everyone is working towards the same future state of the company. (0:59)
The significance of having complementary skills and core values between the CEO and COO, creating a yin and yang partnership that leverages each other's strengths for the betterment of the organization. (2:19)
The "Invest in Your Leaders" course, which covers 12 critical skills used by managers daily. (17:32)
Strategies for running effective meetings and managing emails that can save you hours each day, leading to better time management and a more productive work environment. (18:48)
Insights from Cameron's personal experiences on the mistakes leaders commonly make, such as not listening to team members or lacking focus, and how these can have detrimental impacts on the company's success. (22:42)
The critical few versus the important many, and how focusing on tasks that align with your strengths while delegating others can significantly improve productivity and operational efficiency. (37:06)
How businesses often overcomplicate operations and how applying systems thinking can simplify processes, save time, and reduce costs, leading to more efficient business operations. (37:15)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Brian Littlefield, co-founder and Chief Product Officer of Jocko Fuel, as he shares his entrepreneurial journey and the strategic decisions that led to the company's success in the highly competitive energy drink and nutritional supplement industry. Brian discusses the initial challenges of balancing roles and leveraging each co-founder's strengths, emphasizing the importance of recognizing and admitting one's own limitations. His narrative underlines the transformative impact of partnering with Pete Roberts and Jocko Willink, highlighting how their unique skill sets and leadership styles contributed to Jocko Fuel's growth and innovation in product development, particularly within the niche of clean, health-focused ingredients.

The discussion explores the intricacies of navigating the business landscape, from managing direct-to-consumer strategies to expanding into retail spaces like Vitamin Shoppe and utilizing Amazon for broader reach. Brian articulates the company's strategic approach to growth, including their cautious entry into the retail domain, the significance of understanding and leveraging Amazon's platform, and the importance of subscription-based models for sustaining long-term customer relationships. His insights reveal a nuanced understanding of market dynamics, emphasizing the necessity of a strong foundation in direct-to-consumer sales before venturing into retail, to mitigate margin dilution and enhance brand recognition.

Reflecting on personal growth and leadership, Brian shares the evolution of his role within Jocko Fuel, transitioning from operational duties to focusing on his passion for product development. He candidly discusses the lessons learned in leadership, such as the value of patience, humility, and the ability to delegate, underscoring the importance of building a competent team and fostering a culture of trust and empowerment. His journey epitomizes the essence of entrepreneurial growth, not just in terms of business success, but also in the personal development that comes with navigating the challenges of co-founding a leading company in the wellness industry.

Enjoy!

In This Episode You'll Learn:

How Brian navigated the challenges of working with a co-founder, finding balance in their roles, and leveraging each other's strengths to drive the company's success.
Jocko Fuel's journey to innovation in the crowded energy drink and nutritional supplements market, focusing on clean ingredients and a holistic approach, rooted in personal experiences and the quest for health and wellness.
Insights into strategic market expansion, starting from a niche manufacturing company to becoming a recognized brand in the functional foods and beverages space.
The strategic decision-making process behind entering retail spaces and online markets like Amazon.
How Jocko Fuel has built a strong brand identity through authentic messaging and strategic marketing, focusing on their unique value proposition in the health and wellness sector.
The importance of subscription-based models for sustaining long-term customer relationships and driving revenue, with over 50% of Jocko Fuel's customers on recurring subscriptions.
Brian's personal growth as a leader, the challenges of scaling a team, and the shift towards focusing on areas of passion and expertise.
How Jocko Fuel adapted to remote work, maintaining team connectivity, and the importance of face-to-face interactions in fostering team spirit and collaboration across remote teams.
And much more...

Resources:

Connect with Brian: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Susan Drumm, host of The Enlightened Executive podcast. During the episode, Cameron discusses his passion for enhancing leadership within companies. He highlights the importance of CEOs investing in their leadership teams, notably their second in command, to foster substantial business growth. Through his company, The COO Alliance, and his innovative course, "Invest in Your Leaders," Cameron aims to equip senior management with the necessary tools for success, emphasizing the transformative power of learning from peer environments over traditional educational systems.

Cameron introduces the concept of the "Vivid Vision," a powerful tool he created to clarify and communicate a company's future state in a detailed, four-to-five-page document. This vision, crafted by the CEO, encapsulates all aspects of the company three years down the line, serving as a north star for the leadership team to strategize and operationalize. By drawing a parallel to constructing a home, he illustrates the necessity of a clear vision to guide the execution of strategies, bypassing the inefficiencies of traditional mission statements. This approach ensures that everyone in the organization aligns with the CEO's vision, fostering a cohesive effort towards common goals.

The episode further explores Cameron's personal growth strategies and his philosophy on leadership development. Emphasizing the importance of focusing on one's unique abilities and delegating lesser tasks, he advocates for continuous learning targeted at immediate needs and projects. He criticizes the traditional education system and generic business advice for their lack of applicability and encourages leaders to cultivate their teams' strengths and capabilities. By adopting this tailored approach to personal and team development, Cameron believes that leaders can more effectively drive their organizations toward success, making his insights invaluable for CEOs and entrepreneurs looking to scale their businesses.

Enjoy!

In This Episode You'll Learn:

The value of learning from peer environments over traditional educational systems. (1:39)
The podcast highlights the critical role that second-in-command figures, like COOs, play in supporting the CEO and driving the company's vision forward. (3:26)
The concept of a "Vivid Vision," a detailed 4-5 page document that outlines the company's future as envisioned by the CEO. - Cameron Herold (5:30)
The importance of focusing on one's unique abilities and delegating tasks that fall outside of these strengths. (17:08)
A common blind spot among CEOs: the focus on self-growth rather than developing their leadership teams. (27:53)
The inefficiency of consuming random business advice, and the importance of targeted learning — focusing on acquiring knowledge that is directly relevant to current projects or challenges. (30:25)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Tommy Lonergan, a key figure behind the Travel Like Tommy brand and Freedom Travel business, as he shares insights on how he helps individuals and companies optimize their credit card points for travel and cashback rewards. With years of experience in travel hacking, Tommy has developed strategies for maximizing credit card benefits, allowing for first-class travel experiences and significant cash back. He elaborates on the importance of selecting the right credit cards for specific spending categories, such as advertising and travel, to amplify point earnings which can then be strategically redeemed for high-value travel experiences.

The conversation explores the operational aspects of Tommy's business, discussing the team's remote work dynamics and the concierge-style service they offer. This service includes managing clients' travel plans from start to finish, ensuring personalized and hassle-free experiences. Tommy emphasizes the importance of leveraging a mix of organic growth, strategic advertising, and client referrals to scale the business. The discussion also touches on the logistical challenges and solutions in running a service that demands attention to detail and constant communication across different time zones.

Finally, the episode highlights Tommy's entrepreneurial journey, from his initial hesitation to pursue his passion for travel hacking to the successful establishment of his business. He reflects on the importance of overcoming the fear of failure and the value of taking risks to realize one's dreams. His story is a testament to the power of turning a personal passion into a thriving business that not only generates income but also delivers exceptional value to its clients by transforming the way they travel.

Enjoy!

In This Episode You'll Learn:

How to leverage credit cards like the Amex Business Platinum and Gold cards for maximizing points through spending in categories such as advertising, which can be exchanged for first-class travel or significant cashback. (2:45)
The importance of developing strong individual brands within a business context to attract and retain clients. (8:10)
How to effectively use accumulated points for travel, focusing on finding the best redemption options that offer the highest value per point. (28:59)
Effective methods for acquiring clients through organic growth, strategic advertising, and leveraging client referrals, including the significance of delivering high-quality service that leads to natural referrals. (36:38)
The logistics and challenges of operating a remote team across different time zones, and how to manage client services effectively while maintaining flexibility in work locations. (36:37)
Tommy's personal journey of overcoming the fear of failure and the importance of taking risks in entrepreneurship. (42:05)
And much more...

Resources:

Connect with Tommy: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Hal Elrod, host of the Miracle Morning. Hal and Cameron discuss the profound insights gained from unique experiences, such as spending eight days meditating with monks in the Himalayas. They explore the importance of seeking simplicity and purpose in life, away from societal constructs of success and achievement. This conversation sheds light on how facing personal grief and embracing new life chapters can lead to transformative growth and understanding. Their discussion underscores the significance of stepping out of one's comfort zone and the power of meditation and connection in finding inner peace and clarity.

The dialogue further explores the concept of creating a "vivid vision" for one's future, emphasizing the value of detailed planning in personal and professional realms. Cameron shares his method of visualizing life goals in various aspects, including personal well-being, relationships, and business, highlighting the importance of a three-year vision for achieving significant milestones. This approach encourages listeners to articulate their aspirations vividly, enabling them to reverse-engineer their goals into achievable steps. By sharing personal anecdotes, Cameron illustrates how a well-defined vision can guide life choices and foster motivation and accountability.

The episode also addresses overcoming obstacles and maintaining motivation towards goal achievement. Cameron introduces the idea of expecting challenges as part of the journey, likening it to the inevitability of encountering a black swan. This mindset shift helps in approaching unforeseen difficulties with resilience and adaptability, rather than frustration. Both Hal and Cameron stress the importance of adhering to fundamental practices, such as the Miracle Morning savers, for sustained personal growth and success. They advocate for surrounding oneself with like-minded individuals and leveraging collective wisdom to navigate life's challenges.

Enjoy!

In This Episode You'll Learn:

How unique experiences, such as meditating with monks in the Himalayas, can offer profound lessons in simplicity, presence, and healing from personal losses. (1:10)
The importance of crafting a detailed, three-year vision for different facets of life, including personal, professional, and relationships, to guide decision-making and goal achievement. (8:10)
Strategies for anticipating challenges and maintaining a resilient mindset to navigate through them, and the normalcy of encountering difficulties along the journey. (22:18)
How implementing the Miracle Morning savers can set a strong foundation for personal growth and achievement by ensuring a productive start to the day. (37:23)
The value of surrounding oneself with like-minded and motivated individuals to foster an environment of mutual growth and accountability. (35:43)
Why success often lies in sticking to basic principles and fundamentals, rather than constantly seeking new, unproven methods. (37:23)
The importance of learning to adapt to and embrace life's uncertainties as opportunities for growth, rather than sources of stress and anxiety. (31:50)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Eliza Jackson, the Chief People and Administrative Officer for ButcherBox, as she dives into the intricacies of operational excellence and how it intertwines with a people-first culture within the company. Eliza describes ButcherBox's journey, especially during the challenging times of COVID-19, highlighting their direct-to-consumer meat delivery service's focus on quality, sustainability, and customer satisfaction. She emphasizes the importance of maintaining strong relationships with partners and ensuring a seamless logistics fulfillment process, which is crucial for subscription-based businesses. Eliza also touches upon the company's strategic decisions regarding outsourcing parts of the business and what they choose to keep in-house to uphold their high standards and mission.

The conversation explores the innovative approach ButcherBox takes towards employee development and creating a positive work culture. Eliza introduces the concept of a "talent factory," where every employee's journey is seen as a pathway to personal and professional growth, supported by tailored coaching through partnerships with organizations like BetterUp. This, along with other initiatives like DEI committees and operational excellence programs, are parts of ButcherBox's efforts to ensure that their team is thriving, engaged, and aligned with the company's values and goals. The flexibility and adaptability demonstrated through their hybrid work model post-COVID are also discussed, showing ButcherBox's commitment to employee well-being and satisfaction.

Eliza also shares insights on the role of AI in optimizing operations and enhancing the employee experience at ButcherBox. The company's proactive stance on incorporating AI tools for tasks like customer service and job description creation reflects their forward-thinking strategy. This integration aims to streamline processes, allowing employees to focus on higher-value work. Eliza's advice to her younger self about the importance of being open to various career paths and the power of change management encapsulates the spirit of continuous learning and adaptation that she champions at ButcherBox. Through her leadership, ButcherBox not only stands out for its product quality and service but also as a model for cultivating a supportive, innovative, and dynamic workplace.

Enjoy!

In This Episode You'll Learn:

How ButcherBox's internal logistics and fulfillment teams play a crucial role in the company's success by maintaining strong relationships with partners and ensuring high-quality customer service. (1:54)
How ButcherBox navigated the challenges posed by the pandemic, including shifting their business model and managing a significant increase in demand. (2:26)
The strategies ButcherBox employs to foster employee development and satisfaction, including a unique coaching program through BetterUp. (9:18)
ButcherBox's experience transitioning to a hybrid work environment during COVID-19, including the balance between remote and in-office work, and how they continue to cultivate a strong company culture in a hybrid setting. (32:07)
How ButcherBox is integrating AI tools to optimize customer service and operational tasks, freeing up employees to focus on more strategic initiatives. (35:46)
The critical role of change management in a fast-growing company and how understanding and implementing change management strategies can lead to more effective and resilient operations. (39:59)
And much more...

Resources:

Connect with Eliza: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Mike Arce, host of the G.O.A.T. show. During the conversation, Cameron explores the essence of business leadership, highlighting the crucial role of the second-in-command, often overshadowed by the limelight on CEOs. He shares insightful strategies on scaling businesses without compromising their cultural integrity. Cameron underscores the importance of cultivating a motivated team, rather than solely relying on external motivators, and the necessity of a symbiotic relationship between the CEO and their second-in-command to foster a supportive and progressive company environment.

Cameron passionately discusses his initiative, the COO Alliance, aimed exclusively at the professional development of second-in-commands, ensuring they have a platform for growth and learning that's distinct yet complementary to the entrepreneurial vision. This initiative, alongside his Second in Command podcast, seeks to illuminate the pivotal, yet often undervalued, contributions of these key figures in driving organizational success. Through sharing these platforms, Cameron aims to enhance the understanding and appreciation of the complex, behind-the-scenes orchestration required to scale businesses effectively.

Furthermore, Cameron touches upon the transformative potential of technology in business and personal realms, citing examples from his personal experiences and broader technological advancements. He emphasizes the accelerating pace of innovation, from AI to the potential for telepathic communication, urging a shift in focus towards meaningful, forward-thinking discussions that can propel humanity forward. He concludes with a reflective note on the essence of life and business, advocating for a balance between professional pursuits and the fundamental human need for connection, joy, and fulfillment beyond the confines of work.

Enjoy!

In This Episode You'll Learn:

Why the role of COO is crucial for the growth and success of a business. (3:20)
How to build a company culture that strikes a balance between being driven and maintaining a healthy work environment. (4:42)
Strategies for scaling your business without taking on debt or diluting equity. (7:27)
The power of public relations and how it can be more impactful than traditional advertising. (28:01)
The concept of nurturing entrepreneurial skills in children, emphasizing the importance of allowing them to pursue their interests and learn through doing. (54:14)
The rapid advancement of technology, including AI, telepathic communication, and the potential of downloading human consciousness. (59:49)
The importance of not taking work too seriously and finding joy in life beyond business achievements. (1:05:41)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Michael Milam, COO of Dr. Bronner’s Magic Soaps. Michael shares insights into the company’s unique approach to leadership, emphasizing a conversational and inclusive style. He outlines the journey of Dr. Bronner’s from its modest beginnings to becoming a household name, highlighting the significance of the company’s commitment to ethical business practices, including its Fairtrade certification and dedication to ensuring all members of their value chain are treated with dignity and fairness. The discussion also touches on the operational challenges and successes Dr. Bronner’s has navigated, showcasing how they've maintained efficiency and growth through thoughtful leadership and strategic operational decisions.

Michael provides an in-depth look at the operational strategies that have enabled Dr. Bronner’s to thrive, including the importance of being a generalist rather than a specialist in leadership roles. He discusses the pivotal role of post-mortem in improving systems and processes within the company, allowing them to scale efficiently while maintaining a high level of quality and service. Moreover, Michael reflects on the company's adaptability during challenging times, such as the COVID-19 pandemic, underscoring the strength of their supply chain relationships and their commitment to keeping essential products available to consumers.

Michael also offers personal reflections and advice, emphasizing the value of trusting one’s instincts and the importance of embracing the unknown with confidence. He advocates for a leadership style that fosters creativity and innovation by not being afraid to start with a "terrifyingly white canvas." His message to young professionals and leaders alike is to not shy away from carving their own paths and to trust that meticulous attention to detail in the micro will lead to remarkable outcomes on a macro scale. The conversation sheds light on the operational excellence of Dr. Bronner’s, and it offers valuable lessons on leadership, ethical business practices, and the power of a strong company culture.

Enjoy!

In This Episode You'll Learn:

How Dr. Bronner’s commitment to Fairtrade certification and ensuring all members of their supply chain are treated fairly has contributed to their operational success and brand loyalty. (11:27)
How Dr. Bronner’s has managed to grow its revenue while maintaining a relatively small increase in workforce, focusing on operational efficiency, the strategic use of capital expenditure, and a culture of long-term employee retention. (28:41)
The value of strong relationships with suppliers and the agility to shift operational strategies swiftly to meet consumer demand. (25:16)
Michael's journey from a production manager to COO and how adopting a generalist approach and focusing on systemic thinking can lead to effective leadership in operations. (38:32)
The importance of not being afraid of the unknown and trusting in your ability to navigate and shape your path. (48:11)
Dr. Bronner’s unique company culture, including a 5-to-1 pay cap and how treating employees with respect and fairness contributes to the company’s high B Corp rating and success. (32:06)
How Dr. Bronner’s manages to stay true to its brand promise by insourcing and ensuring that business practices align with their core values and mission. (45:08)
And much more...

Resources:

Connect with Michael: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and David and Stephen Flynn, hosts of the Happy Pear podcast. During the conversation, Cameron shares his evolved perspective on life, business, and personal growth. He emphasizes the importance of crafting a life of balance and pleasure, focusing on meaningful experiences over material possessions. Cameron highlights his shift towards enjoying explorations, such as visiting new places like Santiago, Chile, and embarking on adventures to Antarctica, rather than accumulating wealth and status symbols. This reflects a broader change in his life's direction, prioritizing experiences and personal connections over conventional measures of success.

They discuss Cameron's business strategies and how he maintains growth and passion in his work while also seeking a balanced life. He mentions achieving his company's biggest month ever and making strategic decisions to work less by focusing on impactful projects and raising his coaching fees to reduce time-consuming commitments. This approach allows him to enjoy personal explorations while ensuring his business thrives. Cameron's focus is on helping entrepreneurs achieve their dreams, aligning his activities with his core purpose and a vivid vision for both his professional and personal life.

Additionally, Cameron touches on the qualities that make a successful entrepreneur, including leadership, project management, and prioritization skills, among others. He challenges the traditional view of mental health conditions like bipolar disorder and ADHD, suggesting they can be advantageous for entrepreneurs due to their unique perspectives and energy. Cameron also offers practical advice for improving business operations, such as running effective meetings and structuring projects to realize a vivid vision for companies. His insights are aimed at fostering a supportive environment for entrepreneurial growth, emphasizing skill development and strategic focus to achieve success and fulfillment.

Enjoy!

In This Episode You'll Learn:

The significance of aiming for progress rather than perfection, and the importance of appreciating small advancements in our daily routines and personal growth efforts. (0:00)
The concept of a vivid vision, a detailed description of your life or business three years in the future, to guide decision-making and goal-setting. (1:03)
The unique traits that predispose individuals to entrepreneurship, including bipolar traits and attention deficit disorder, and their potential as strengths rather than weaknesses. (2:30)
The strategy of outsourcing tasks outside one's expertise to concentrate on areas where one has the most impact. (23:40)
The value of starting the day with a structured morning routine, including silence, affirmations, visualization, exercise, reading, and journaling, to set a positive tone for the day. (28:59)
Cameron's approach to growing his business while also making time for personal exploration and enjoyment. (38:19)
Practical tips on improving meeting efficiency, such as starting on time, ending five minutes early, and booking meetings for half the intended duration to ensure focus and productivity. (45:46)
Why entrepreneurs need to develop a broad set of skills, including leadership, project management, and prioritization, to navigate the complexities of business successfully. (45:46)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Luke Martin, COO of A1 Garage Door Service, to discuss the secrets behind their remarkable growth and success. Luke shares the importance of assembling the right leadership team, combining industry veterans with fresh external perspectives to drive innovation and efficiency. He highlights the company's strategic expansion across 19 states, focusing on markets with strong economic indicators and housing growth, and emphasizes the unique approach A1 Garage takes towards customer service, leveraging technology and a customer-first mentality to stand out in the competitive home services market.

Luke and Cameron explore the company's culture of investing in employee growth and happiness as a cornerstone for success. They discuss the innovative training programs that not only enhance technical skills but also foster leadership and customer engagement among technicians. This investment in people has been pivotal in navigating the challenges of rapid growth, ensuring A1 Garage Door Service remains a leader in the industry.

The conversation also covers the evolution of A1's recruitment and training strategies, focusing on attracting individuals who are not only skilled but also possess the right attitude and passion for service. Luke's journey from owning a small business to becoming the COO of a major player in the garage door service industry serves as a testament to the power of embracing learning and leadership development at every level of an organization.

Enjoy!

In This Episode You'll Learn:

The critical importance of combining internal knowledge with fresh external perspectives to drive business growth and innovation. (0:00)
How A1 Garage Door Service selects new markets for expansion based on economic metrics, population, and housing growth, and the rationale behind focusing on specific geographical areas. (15:41)
How technology and a unique approach to customer service differentiate A1 Garage from competitors, creating memorable customer experiences. (3:20)
A1's commitment to employee development, including training programs that resemble trade schools, and how this investment contributes to the company's success. (27:43)
The qualities A1 looks for in technicians and the importance of hiring for attitude and training for skill. (29:33)
The challenges and lessons learned from operating in a hyper-growth phase, including the importance of having the right financial leadership in place. (29:59)
How A1 has shifted its mission and vision to focus more on employee dreams and achievements, fostering a culture of growth and happiness. (32:55)
Luke's journey towards adopting a culture of continuous learning and development, influenced by the company's CEO, Tommy. (33:56)
The personal advice Luke would give to his 21-year-old self about the importance of early learning, finding passion, and making informed career choices. (40:12)
And much more...

Resources:

Connect with Luke: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Jordan Harbinger, host of the Jordan Harbinger Show. During the conversation, Cameron demystifies the entrepreneurial journey, shedding light on the emotional roller coaster that business owners navigate. He candidly discusses the importance of embracing vulnerability, highlighting that it's okay to not always have everything figured out. From acknowledging the need for therapy to the power of expressing fears and seeking help, he emphasizes that both men and women can find strength in openness and vulnerability. The discussion explores the 'entrepreneurial roller coaster,' a concept that maps the highs and lows of entrepreneurship, illustrating the critical moments that define the journey.

Jordan and Cameron explore the nuanced stages of this roller coaster, including the peaks of uninformed optimism and the valleys of crisis of meaning. They discuss how entrepreneurs can leverage each stage to their advantage, cautioning against certain actions like spending during peaks of optimism. The conversation also touches on the differences between how men and women handle the entrepreneurial journey, suggesting that a supportive network and sharing experiences can significantly ease the path.

In a candid exchange, they reflect on personal experiences of hitting rock bottom and climbing back up, offering insights into the importance of self-care, setting boundaries, and the power of community support. This episode is a must-listen for entrepreneurs seeking to understand and navigate their own roller coaster journeys, offering valuable lessons on resilience, self-awareness, and the importance of mental health in the entrepreneurial world.

Enjoy!

In This Episode You'll Learn:

Why it's normal and necessary for entrepreneurs to acknowledge their vulnerabilities, including seeking therapy and expressing emotions, challenging the traditional stoic business persona. (0:00)
The concept of the entrepreneurial roller coaster curve, mapping the highs and lows of entrepreneurship, and how recognizing these stages can help you navigate the journey more effectively. (0:57)
How the emotional ups and downs affect not only the entrepreneur but also their relationships with employees, family, and friends. (3:04)
The intriguing correlation between entrepreneurial traits and characteristics of bipolar disorder, including how recognizing these can be leveraged as a strength rather than a weakness. (3:04)
The critical role of support from peers, family, and significant others in navigating the entrepreneurial journey, and how effective communication can aid in mutual understanding and support. (52:02)
The importance of self-care, including exercise, meditation, and therapy, in maintaining mental health and preventing burnout among entrepreneurs. (49:57)
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Allan Alarcon, the Chief Growth Officer and co-founder of ResiBrands, as they explore the intricate world of franchising, leadership, and entrepreneurial resilience. Allan highlights the essential yet often overlooked requirement of emotional strength and character in the franchising industry. He shares his journey with ResiBrands, revealing how they have rapidly become one of North America's fastest-growing franchisors by focusing on leadership, a strong brand identity, and the relentless pursuit of excellence in service.

The conversation further explores the unique aspects of ResiBrands’ growth model, emphasizing the importance of mentorship, coaching, and the development of a robust leadership team. Allan and Cameron discuss the transformative impact of key resources like 'The E-Myth' and John Maxwell's leadership principles, which have been pivotal in shaping their approach to business and franchising. The story of ResiBrands is presented as a testament to the power of vision, determination, and the ability to adapt and innovate in the competitive landscape of franchising.

Moreover, Allan shares insightful reflections on the challenges and rewards of building a successful franchise network. He candidly addresses the realities of entrepreneurship, including the need for emotional fortitude, the value of a supportive partnership, and the strategic approach to scaling and diversification. Through this conversation, you'll gain a comprehensive understanding of the complexities and triumphs involved in franchising, leadership development, and the relentless pursuit of the American dream.

Enjoy!

In This Episode You'll Learn:

The necessity of emotional resilience and strong character for success in the franchising industry. (0:00)
ResiBrands' fast-paced expansion and the strategic focus on leadership, branding, and marketing that propelled their franchises to success. (0:58)
The critical role of mentorship, with personal guidance from industry leaders like John Maxwell, and how it shapes a supportive and growth-oriented company culture. (10:44)
The emotional journey of franchisees, from the initial excitement to facing challenges, and the importance of emotional regulation for long-term success. (15:01)
Allan's reflections on the collaborative relationship with his cousin and business partner, Steven. (30:27)
How ResiBrands innovates and adapts across different service brands to maintain growth and relevance in the competitive home services market. (21:54)
The financial strategies behind ResiBrands' growth, highlighting the advantages of self-funding and reinvestment for aspiring franchisors. (17:15)
Insights into building a strong team dynamic, emphasizing mutual respect, collaboration, and the continuous pursuit of personal and professional development. (32:36)
And much more...

Resources:

Connect with Allan: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, the host of the Unscripted podcast. They discuss the paramount importance of building a business to create personal free time, not just financial gain. Cameron shares a pivotal lesson from his father, highlighting that owning a business isn't solely about monetary success, but rather about having the freedom to enjoy life on one's own terms. By focusing on delegating and growing people, one can achieve both financial prosperity and personal freedom. This foundational philosophy underpins Cameron's approach to entrepreneurship and business development.

The conversation explores Cameron's personal and professional journey, including candid stories about his life, such as his thoughts on travel and cultural exposure, and his experiences in different countries like Bhutan. These stories reveal his deeper understanding of life and business, including the significance of being present, emotionally connected, and genuinely engaging with different cultures and environments. He also discusses the critical role of a COO in a company, highlighting the importance of a strong CEO-COO partnership and the challenges in achieving such a dynamic.

The conversation also touches on Cameron's perspective on hiring practices, corporate culture, and employee engagement. He asserts that great employees are drawn to exceptional companies, emphasizing the need for businesses to cultivate cultures that are more than just workplaces. Cameron discusses his book, "The Second In Command," which focuses on the intricacies of the COO role and the CEO-COO relationship.

Enjoy!

In This Episode You'll Learn:

How Cameron views the primary goal of entrepreneurship as a means to gain personal freedom and free time, rather than purely financial success.
The importance of prioritizing delegation and personal time to achieve both wealth and a fulfilling life.
The significance of traveling and immersing oneself in various cultures.
How emotional experiences, like the loss of a loved one, can profoundly affect business leaders and their approach to life and work.
The crucial role of a COO and the dynamics of the CEO-COO relationship for business efficiency and growth.
Strategies for attracting top talent by building a strong company culture and why great employees gravitate towards great companies.
The psychological aspects of entrepreneurship, including the prevalence of traits like ADD and bipolar disorder among successful entrepreneurs.
The 'Vivid Vision' concept and how it helps in aligning and inspiring employees towards a common business goal.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Group Midroll

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Mari Parker, the COO of Boldr, a global outsourcing powerhouse. Mari shares her unique journey from South Africa to becoming a pivotal figure in the global talent arena, offering a fresh perspective on leadership that intertwines her parenting experiences with fostering a dynamic company culture. Highlighting Boldr's agility and custom solutions, Mari discusses the advantages of outsourcing with Boldr over traditional hiring practices, emphasizing the company's ability to unlock business potential while contributing positively to global economies.

Cameron and Mari explore the practicalities and ethics of outsourcing, revealing how Boldr manages complexities and compliance to ensure a seamless integration of global talent into businesses. Mari elaborates on the strategic benefits of choosing Boldr for building a global team, emphasizing their commitment to employee welfare and community development as a B Corp. The conversation not only sheds light on the inner workings of successful outsourcing partnerships, but also Boldr's mission-driven approach to business.

Rounding off the conversation, Mari opens up about her personal growth and leadership evolution alongside her husband, and Boldr's CEO, David. Their journey underscores the importance of conscious leadership and maintaining a healthy work-life balance, especially when running a business with your spouse. Mari's story is a testament to the power of resilience, adaptability, and the profound impact of embracing a global mindset in today's interconnected world.

Enjoy!

In This Episode You'll Learn:

How smaller Business Process Outsourcing (BPO) companies like Boldr offer customized solutions and agile decision-making to better serve their clients compared to larger, less flexible counterparts.
How Mari combines her experiences as a mom of two with building a strong company culture, and the similarities between nurturing a family and leading a team.
Why outsourcing with Boldr is considered a savvy business strategy over traditional hiring, including benefits like tax perks, labor law hacks, and contributing positively to global economies.
How Boldr's approach to building teams in diverse markets like the Philippines, South Africa, and Mexico has been shaped by Mari's cultural awareness.
The role of executive coaching, therapy, and conscious leadership practices in navigating the challenges of scaling a business.
How Mari and her CEO husband David maintain a healthy balance between their personal relationship and their professional roles.
Boldr's commitment to social responsibility, how being a B Corp influences their operations, and their mission to provide meaningful opportunities in the communities they operate in.
The operational and ethical considerations of outsourcing, how Boldr manages the complexities on behalf of their clients
The advantages of having a partner who understands the intricacies of global talent acquisition and compliance.
Mari's inspiring journey from South Africa to leading a global outsourcing powerhouse, and the life lessons learned from living and working in multiple countries.
And much more...

Resources:

Connect with Mari: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a talk by Cameron, as he explores the crucial aspects of entrepreneurship and leadership. He begins by emphasizing the significance of understanding one's value, discussing his own experience with setting high hourly rates for his coaching and speaking engagements. Cameron asserts the importance of delegating lower-value tasks to focus on areas of genius, thereby maximizing productivity and profitability.

He explores the unique traits of successful entrepreneurs, notably discussing the relationship between entrepreneurial characteristics and mental health. Cameron candidly shares his perspectives on bipolar disorder and ADD, highlighting how these traits often align with entrepreneurial strengths such as high energy, creativity, and restlessness. He illustrates this through engaging stories, including a personal encounter with Marcelo Claure, CEO of Sprint, revealing how perceived weaknesses can be powerful entrepreneurial assets.

Cameron offers practical advice on business management and growth. He stresses the necessity of clear communication, efficient meetings, and effective delegation. Reflecting on his experiences with 1-800-GOT-JUNK?, he underscores the impact of leadership on a company's culture and success. Cameron's guidance is not just about scaling a business but also about personal growth, work-life balance, and finding joy in the entrepreneurial journey.

Enjoy!

In This Episode You'll Learn:

How Cameron values his time and expertise, and how this perspective can transform your approach to business and personal growth.
The unique characteristics common among entrepreneurs, including how traits often associated with bipolar disorder and ADD can be advantageous in business.
The power of delegating lower-value tasks to concentrate on areas where you excel, enhancing productivity and focus.
Cameron's viewpoint on the intersection of mental health issues like bipolar disorder and ADD with entrepreneurial success.
The profound impact of leadership on shaping a company’s culture and the overall success of the business.
Tips on conducting efficient meetings, clear communication, and the importance of concise email practices.
How to find a balance between scaling your business and maintaining personal well-being and happiness.
Strategies for dealing with challenging business situations and making effective decisions.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

COO Group Midroll

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In today's episode of the Second in Command podcast, Cameron is joined by Joe Aurilia, Jr., the SVP of Operations for Cyware, to explore the intricacies of operational leadership and the dynamics of rapid company growth. Joe played a pivotal role in scaling Cyware from its early seed stage to a Series C funded cybersecurity powerhouse, and shares his experiences and strategies for fostering collaboration, consensus, and a vibrant culture across a multinational team. He explores the challenges of hiring and integrating key talent, the nuances of international operations, and the importance of communication and leadership in breaking down silos within a growing organization.

Joe emphasizes the significance of continuous learning and curiosity as a cornerstone for personal and professional development. He advocates for a proactive approach to self-education, leveraging a wealth of online resources to stay ahead in a fast-evolving industry. By engaging with diverse communities, absorbing varied content, and embracing the unknown, Joe illustrates how leaders can drive innovation and adaptability within their teams and organizations.

The conversation also touches upon the strategic aspects of navigating funding rounds and operational scaling, offering listeners valuable insights into the due diligence process, managing stakeholder expectations, and the crucial balance between strategic vision and day-to-day execution. Joe's journey with Cyware, from its nascent stages to becoming a leader in cybersecurity, serves as a compelling case study for aspiring leaders and entrepreneurs seeking to understand the complexities of managing growth, culture, and innovation in the digital age.

Enjoy!

In This Episode You'll Learn:

How a commitment to ongoing education and curiosity can significantly enhance your leadership skills and operational effectiveness.
How Joe scaled Cyware from a seed stage to a Series C funded company, including navigating funding rounds and the operational challenges of rapid expansion.
Insights into fostering collaboration, consensus, and a strong culture within teams spread across multiple countries.
Strategies for recruiting, selecting, and onboarding the right people to support your company's growth and vision.
The operational intricacies of running a cybersecurity company, from breaking down silos to enhancing team collaboration.
The importance of purposeful meetings, ensuring that every gathering drives action and contributes to the company's objectives.
How staying curious and actively seeking new knowledge can position you and your organization for future success.
Advice on preparing for and handling the due diligence process during funding rounds, and how to manage stakeholder expectations effectively.
Why expanding your professional network and engaging in meaningful conversations can be pivotal for personal and professional development.
And much more...

Resources:

Connect with Joe: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Amrit Sandhu, host of the Inspired Evolution podcast. Cameron, with his vast experience and accolades, including authoring bestsellers and consulting for exponential business growth, shares the indispensable value of crafting a vivid vision for both personal and professional realms. This discussion reveals how a clear, compelling vision serves as the foundation for achieving alignment, fostering mindset growth, and ultimately, catalyzing the creation of something truly epic.

Cameron's journey, from his initial inspiration drawn from a meeting with an Olympic coach to his monumental success with companies like 1-800-GOT-JUNK, underscores the power of visualization in achieving business and personal goals. He explains how visualizing your company or personal life three years into the future can not only inspire but also align actions towards making that vision a reality. Cameron's method involves escaping the office, embracing nature, and letting the vision unfold freely without the constraints of figuring out the immediate hows, emphasizing the importance of dreaming big and worrying about execution later.

The episode also navigates the challenges and resistances many face in visualizing and sharing their visions, highlighting the transformative impact of sharing your vivid vision. Cameron illustrates how making your vision public invites collaboration, support, and unforeseen opportunities to bring that vision to life. He stresses the significance of aligning your actions with your core purpose and leveraging your vivid vision as a guide to not just chase success, but to live a fulfilling, inspired life. This conversation is a testament to the transformative power of having a vivid vision, offering listeners both the inspiration and the practical steps to envision and create their own inspired evolution.

Enjoy!

In This Episode You'll Learn:

How crafting a vivid vision for your business or personal life can serve as a crucial first step in achieving your goals.
The process Cameron uses to turn a vivid vision into reality, including stepping out of the office, embracing creativity in nature, and focusing on the 'what' before the 'how.'
Insights into overcoming common resistances and mental blocks to visualizing and documenting your future, whether for your business or personal life.
Why sharing your vivid vision is essential, how it invites collaboration, and helps overcome challenges through communal support and unexpected opportunities.
The significance of aligning your vivid vision with your core purpose and values, ensuring that your efforts lead you toward a fulfilling and inspired life.
How focusing on what you love can lead to unprecedented success and happiness, as well as the benefit of choosing to live according to one’s passions.
The importance of being flexible with your vision, understanding that not every aspect may unfold as planned, and the power of iteration in achieving your dreams.
How a clear, shared vision can transform leadership and teamwork, aligning efforts and inspiring action toward common goals.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

COO Group Midroll

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In today's episode of the Second in Command podcast, Cameron discusses the intricate role of a Chief of Staff with Laurie Arron, executive coach and the author of 'Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve.' The conversation begins with an exploration of the Chief of Staff's role, highlighting its multifaceted nature and its evolution from military origins to a vital position in the corporate sector. Laurie emphasizes that the role is often misunderstood and varies significantly between organizations, serving primarily to align with the CEO's priorities and the company's mission.

Laurie explains the distinctiveness of the Chief of Staff role from other executive positions, illustrating its depth in serving the CEO's vision and contrasting it with the broader operational scope of roles like COOs. She articulates the key functions of a Chief of Staff, including strategic support to the CEO, project coordination, and ensuring effective internal and external communication.

The conversation shifts to the challenges CEOs face, such as time management and the importance of delegation. Laurie underscores the necessity of a 'handshake meeting' at the inception of a CEO-Chief of Staff relationship to establish mutual expectations and working dynamics. This meeting, akin to taking vows, sets a foundation for a successful partnership.

Further, Laurie provides insights into the career trajectory of a Chief of Staff, noting that most hold the position for about 18 months to two years, with their roles evolving as the organization's needs change. The conversation also covers the recruitment of Chiefs of Staff, advocating for internal hiring due to their inherent understanding of the company's culture and operations.

Cameron and Laurie discuss the importance of not just finding the right Chief of Staff but also knowing how to effectively leverage their capabilities. Laurie emphasizes the significance of trust, integrity, and clear communication in fostering a robust relationship between the CEO and the Chief of Staff.

Laurie also reflects on her career journey, offering advice to her younger self and others aspiring to impactful leadership roles. She advocates for speaking one's truth, contributing thoughtfully, and always aiming to do the right thing, especially in influential roles like that of a Chief of Staff.

Enjoy!

In This Episode You'll Learn:

The multifaceted nature of the Chief of Staff role, its evolution from military origins, and its critical importance in aligning with the CEO's vision and the company's mission.
The uniqueness of the Chief of Staff's responsibilities compared to other executive roles, focusing on strategic support, project coordination, and effective communication within the organization.
Common challenges CEOs face, such as time management and the necessity of delegating effectively.
The significance of the 'handshake meeting' between a CEO and Chief of Staff, setting clear expectations and establishing a solid foundation for their working relationship.
The career trajectory of a Chief of Staff, with insights on the typical tenure in the role and the evolutionary nature of the responsibilities as the organization's needs change.
Strategies for recruiting the right Chief of Staff, with a preference for internal hiring due to the inherent understanding of the company's culture and operations.
The key elements of fostering a strong and productive relationship between the CEO and Chief of Staff, including trust, integrity, and clear communication.
The critical role of the Chief of Staff in steering the CEO away from micromanagement and ensuring focus on strategic initiatives and vision.
The importance of self-awareness and confidence in one's contributions, particularly in influential roles like that of a Chief of Staff.
And much more...

Resources:

Connect with Laurie: Website | LinkedIn

Laurie's Book: 'Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve'

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Yoni Kozminski, the host of Successful Scales. Cameron shares his unique perspective on business, emphasizing the intrinsic value of community in entrepreneurial growth. His journey from grooming under an entrepreneurial family to coaching top business figures like Kimbal Musk and building the largest auto body chain in North America, Gerber Auto Collision, unfolds. Cameron's experience in varied industries, including his role as COO at 1-800-GOT-JUNK?, underlines his diverse expertise. The conversation highlights his commitment to helping entrepreneurs and COOs excel, with an emphasis on the importance of professional networks like the COO Alliance.

Yoni and Cameron explore the intricacies of effective leadership and management, differentiating between the two with compelling anecdotes and practical advice. Cameron advocates for simplicity in systems and processes, drawing on his extensive experience in hiring and coaching thousands of individuals. He stresses the importance of having a clear vision, the 'Vivid Vision' concept, which he illustrates with stories from his professional journey. This vision helps entrepreneurs prioritize and align their teams towards common goals, ensuring efficient and purpose-driven business growth.

The conversation takes a personal turn as Cameron shares his experiences from the Burning Man festival, reflecting on the profound life and business lessons he's gleaned from the event. His stories about introducing Tim Ferriss to Burning Man and missing an opportunity to invest in Uber offer a candid glimpse into his life, filled with both successes and learning moments. The conversation is not just about business strategies but also about the human aspects of entrepreneurship, like the importance of community, genuine connections, and understanding the deeper values that drive successful business leaders.

Enjoy!

In This Episode You'll Learn:

How being part of professional communities like the COO Alliance can bring intrinsic value to business leaders and their organizations.
The distinct roles of leadership and management in business, with practical advice on how to differentiate and excel in both areas.
The importance of simplifying processes and systems within a business for efficient and effective operation, as demonstrated by Cameron Herold's extensive experience in recruiting and coaching.
The concept of a 'Vivid Vision' and how a clear, detailed vision of the future can align teams and prioritize business goals for successful growth.
How a family's entrepreneurial background can shape one's business approach and mindset, based on Cameron Herold's personal experiences.
The parallels between sports strategies and business efficiency, understanding how skills from one area can translate to success in another.
How experiences from events like Burning Man can influence business thinking, foster creativity, and encourage community and human connection.
The importance of training and developing leadership skills for effective team management and business success.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Ron Martinez, COO and co-founder of Chatavise, and of course, a COO Alliance member. Ron discusses the pivotal role of operational strategies in scaling businesses from millions to billions. He emphasizes that while marketing is a key component, operational intricacies are essential for managing rapid growth. Ron's journey with Chatavise, a comprehensive text messaging and SMS platform, showcases his strategic approach to client relationships and reputation management through innovative communication solutions.

Cameron and Ron discuss leveraging texting for business growth. Ron illustrates how Chatavise excels in managing the entire customer journey, offering services beyond a conventional texting platform. He shares insights on common pitfalls in SMS marketing and emphasizes the importance of aligning text communication with a company's overall tone and marketing strategies.

The discussion sheds light on the unique challenges and learning experiences in developing Chatavise. Ron discusses the importance of understanding customer needs and adapting services accordingly, particularly in different industry segments. He also shares his personal growth journey and the significance of being a member of the COO Alliance, highlighting the value of learning from peers and experiences to drive business success.

Enjoy!

In This Episode You'll Learn:

How operational strategies are pivotal when scaling a business from millions to billions, beyond just focusing on marketing.
How Chatavise revolutionizes customer interactions and reputation management through its advanced SMS and text messaging platform.
Effective SMS marketing strategies and how to avoid common pitfalls, ensuring your messages align with your brand's tone and overall marketing plan.
The importance and benefits of integrating texting into your business model, and how it can be more effective than traditional email marketing.
How Chatavise adapts its services to suit different industry needs, emphasizing the importance of understanding and meeting customer requirements.
Ron's journey of personal growth and how his experiences have shaped his professional success as COO of Chatavise.
The significance of learning from peers, and how it can contribute to one’s business strategies and leadership skills.
Innovative ways to enhance customer engagement and build stronger relationships using technology.
Strategies for navigating the challenges that come with transitioning from a startup to a scale-up.
And much more...

Resources:

Connect with Ron: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Joe Polish, the host of the Genius Network podcast, Cameron discusses the intricacies of the COO role and the dynamics of a CEO-COO relationship. Drawing from his rich experience as a COO, he offers insights into effective leadership, company culture, and the importance of understanding the unique requirements of this executive position.

Joe and Cameron discuss his book "Second in Command," which emphasizes the significance of the COO role in a business. Cameron shares his journey as an entrepreneur and a COO, highlighting the key aspects of his role in various companies. The discussion then shifts to the CEO-COO dynamic, where Cameron stresses the importance of alignment and communication between the two, comparing it to a marital relationship. He underscores the need for trust, mutual understanding, and regular interaction to maintain a healthy and productive partnership.

Cameron offers practical advice on hiring and working with a COO. He emphasizes the importance of cultural fit and alignment with company values, alongside skills and experience. He also touches upon the challenges that come with growth and scaling, discussing how roles evolve and sometimes necessitate difficult decisions, such as parting ways with long-term team members. Cameron also shares his personal experiences and learnings, offering valuable lessons for entrepreneurs looking to strengthen their leadership teams.

Enjoy!

In This Episode You'll Learn:

How the role of a COO evolves as a company grows, and the significance of this position in various stages of business development.
The nuances of the relationship between a CEO and a COO, and why it's often compared to a marital partnership.
The impact of strong leadership and a well-defined company culture on the success of a business.
The critical aspects of hiring a COO, including the importance of cultural fit and aligning with company values.
How to navigate the challenges that come with scaling a business, as well as making tough decisions about team dynamics.
Strategies for managing the highs and lows that come with entrepreneurship, including advice on maintaining personal well-being while running a business.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Artug Acar, COO Alliance member as well as COO of Mercury Business Services, a Boston-based tech-enabled healthcare and logistics company. Artug shares Mercury's focus on healthcare logistics, emphasizing their specialized services in shipping medical devices, diagnostic kits, and life science research products. He highlights the company's strategic shift from law firms to healthcare, leveraging their expertise in a niche market to provide valuable services. Artug's journey from VP of Product to COO reflects his deep involvement in various company aspects, from product development to operations, underscoring his comprehensive approach to leadership.

Cameron and Artug discuss the challenges and strategies of managing a global team, with a significant presence in Turkey. He stresses the importance of cultural understanding, autonomy, and team integration for effective cross-border collaboration. Artug's unique position, bridging Turkish and American cultures, enables him to create a cohesive and efficient work environment, despite geographical and time differences. This global team plays a crucial role in Mercury's operations, and Artug's approach showcases his ability to navigate complex international dynamics successfully.

Artug also shares insights on change management and leadership styles. He emphasizes the need to adapt leadership approaches based on situational demands, ranging from coercive to coaching styles. Artug's analogy of sailing in Boston Harbor parallels his leadership philosophy, illustrating the importance of adapting to changing environments while maintaining a clear course. His reflective approach, seeking feedback and learning from mistakes, marks his growth-oriented mindset.

Enjoy!

In This Episode You'll Learn:

How Mercury transitioned from servicing law firms to focusing on healthcare logistics, and why targeting niche markets can be a strategic advantage.
Insights into managing a multicultural team across different geographies, with a specific focus on integrating teams in the U.S. and Turkey.
Artug's approach to change management and how adapting leadership styles to various situations can drive organizational success.
The challenges and triumphs of developing a technology platform that supports global healthcare logistics.
Artug's career progression at Mercury, the diversification of responsibilities, and the holistic understanding required in a COO role.
Strategies for fostering effective collaboration between teams from different cultural backgrounds and time zones.
How to adapt your leadership style during a crisis and the importance of being flexible yet directive when needed.
How engaging employees in decision-making and recognizing their contributions can fuel growth and morale in an organization.
Strategic planning and how anticipating future risks and opportunities can prepare a business for sustainable growth.
And much more...

Resources:

Connect with Artug: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Christopher Lochhead, the host of the Legends and Losers podcast. They discuss the distinct roles and personalities within corporate leadership, particularly focusing on the dynamic between CEOs and COOs. Cameron highlights the results of a personality profiling exercise conducted within the COO Alliance, revealing stark differences between the entrepreneurial, visionary nature of CEOs and the more operational, linear approach of COOs. He emphasizes the unique abilities of COOs to reverse-engineer the dreams of CEOs, underscoring their role in bringing structure and execution to the visionary ideas of their counterparts.

The discussion further explores the identity of COOs, emphasizing their role as facilitators rather than aspirants to the CEO position. Cameron and Christopher agree that a successful COO is one who genuinely aims to amplify the CEO's vision, rather than using the position as a stepping stone to the top role. This concept is expanded upon through real-world examples, including a nod to Sheryl Sandberg's role at Facebook, suggesting that the best COOs are those who understand and stay true to their specialized role, much like a player in a well-coordinated team.

They also reflect on the various types of executive roles and the challenges in filling these positions, particularly in the tech industry. Cameron introduces his COO Alliance as a solution to the lack of networking and learning opportunities for second-in-command executives. They share their personal experiences and observations, as well as the importance of complementary skill sets within leadership teams.

Enjoy!

In This Episode You'll Learn:

How CEOs tend to be entrepreneurial and visionary, while COOs are more operational and linear.
The concept that COOs are professionals in their own right, with a unique skill set, rather than merely waiting to become CEOs.
How successful leadership teams balance contrasting skills and personalities.
The importance of understanding one's role and staying true to it for effective teamwork.
The difficulties companies face in filling key executive roles, especially in the tech industry.
The often misunderstood and undertrained nature of the COO role.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron Herold is joined by Stacey Ryan, the COO of the School of Rock, to discuss the revolutionary impact of the business and her experiences as a woman in a C-suite role. Stacey shares the transformational journey of School of Rock, from having 16 corporate locations to expanding to 353 schools across 15 countries. They discuss the unique teaching approach of the business, which focuses on teaching music by integrating students into bands and putting them on stage, offering not just musical education but also social development and community building.

Stacey shares the intricacies of managing a franchise model and the nuances of international business operations, highlighting the importance of adapting to local cultures and regulations. She talks about the success of their master franchise strategy and shares valuable lessons learned in maintaining a balance between authority and partnership in franchising. Her insights reveal the complex dynamics of franchising and the need for constant reevaluation and adaptation to ensure growth and success in diverse markets.

Cameron and Stacey discuss the challenges and advancements of women in executive roles. Stacey talks candidly about the slow but positive changes in the representation of women in C-suite positions and the biases they often face. She shares her personal experiences and initiatives like "Front Women" that aim to support and empower women in leadership roles. Their conversation not only sheds light on innovative educational models and franchise management but also crucial issues of gender equality and leadership diversity in the corporate world.

Enjoy!

In This Episode You'll Learn:

How School of Rock has expanded from 16 to 353 locations globally, transforming music education by teaching through performance.
The challenges and strategies of managing a franchise model, including balancing authority and partnership.
The slow but positive shift in the inclusion of women in C-suite roles, including the hurdles they face and the progress made.
How School of Rock positively impacts students' mental health by providing a safe, inclusive environment where they can express themselves through music.
The value of staying true to oneself in a leadership role and the importance of making decisions aligned with personal values and integrity.
How personal authenticity in leadership can lead to more meaningful and successful career paths.
The challenges women face in corporate environments, from being underestimated to dealing with microaggressions.
And much more...

Resources:

Connect with Stacey: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and the hosts of the BiggerPockets podcast, in which Cameron shares his innovative concept of a "Vivid Vision." They discuss the importance of envisioning a detailed future for both businesses and individuals, urging people to think beyond traditional mission statements. He describes the Vivid Vision as a comprehensive, multi-page document that vividly outlines every aspect of a company or personal life three years into the future. This visionary tool aligns employees, attracts customers, and provides a clear path for growth and success. Drawing from his diverse entrepreneurial background, Cameron demonstrates how a well-crafted Vivid Vision can transform abstract goals into tangible realities.

They discuss Cameron's collaboration with Hal Elrod on "The Miracle Morning for Entrepreneurs." He outlines the SAVERS routine - Silence, Affirmation, Visualization, Exercise, Reading, and Scribing - as a foundation for daily success. Cameron adds his unique perspective on productivity and focus, highlighting the need for efficient systems and processes, especially for those grappling with attention challenges. This approach is crucial for entrepreneurs to optimize their day and drive their business forward effectively.

Cameron also offers invaluable advice for aspiring entrepreneurs. He introduces the "secret formula" for success, comprising focus, faith, and effort. Evaluating and maximizing these three elements will significantly increase your chances of business success. He warns against the pitfalls of generic advice without context and underscores the importance of tailored strategies.

Enjoy!

In This Episode You'll Learn:

How creating a detailed, multi-page vision for your company or personal life can align goals, inspire teams, and drive growth.
The SAVERS routine from "The Miracle Morning for Entrepreneurs" co-authored by Cameron Herold and Hal Elrod, and how it can set a productive tone for your day.
Cameron's 'secret formula' comprising focus, faith, and effort, and how applying this can significantly enhance your chances of business success.
How a clear vision can not only guide entrepreneurial ventures but also enhance leadership and management effectiveness.
How a vivid vision can not only align but also actively engage your team towards common business goals.
Cameron's early entrepreneurial experiences, including a newspaper route, and the lessons learned about customer service and handling rejection.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron Herold is joined by Amaryllis Kennedy, writer, television host, public speaker, former CIA officer, and campaign manager to Robert F. Kennedy Jr.'s 2024 presidential campaign. Amaryllis and Cameron discuss the intricate world of political campaigning. Amaryllis shares her unique journey from a CIA officer to a tech entrepreneur in Silicon Valley, and eventually to the helm of a major political campaign. She illuminates her transition from witnessing government shortcomings to actively participating in shaping a better political future. Her experiences in government service and the tech industry have equipped her with an unconventional skill set, making her an effective disruptor in the traditional political campaign sphere.

Amaryllis discusses the campaign's approach, emphasizing authenticity, grass-roots engagement, and leveraging digital tools to democratize the fundraising process. The campaign has innovatively gamified fundraising and volunteer activities, encouraging widespread grassroots involvement. She highlights the importance of direct voter engagement, detailing how the campaign facilitates open and unscripted conversations with Bobby Kennedy Jr., thereby fostering genuine connections with the electorate. This strategy contrasts sharply with the conventional, often opaque approaches of traditional political campaigns.

Cameron and Amaryllis also touch on the campaign's strategic vision, focusing on offering positive solutions rather than engaging in adversary-focused politics. Amaryllis explains the critical role of listening to diverse voices across the country and incorporating their needs and aspirations into the campaign's policy framework. She shares insights into managing the multifaceted aspects of the campaign, balancing strategic planning with the dynamic nature of political campaigning.

Enjoy!

In This Episode You'll Learn:

Amaryllis' journey from CIA officer to a tech entrepreneur, leading to her role as the campaign manager for RFK Jr.'s presidential campaign.
The significance of authenticity in political engagement, and how it contrasts with traditional political strategies.
How the RFK Jr. campaign employs digital tools and gamification techniques in fundraising and volunteer activities, democratizing campaign processes and encouraging grassroots participation.
Amaryllis' leadership style and strategic decision-making processes, including balancing various demands and adapting to the dynamic nature of political campaigning.
How her experiences in government and Silicon Valley have informed her approach to managing the complexities of a political campaign.
Amaryllis' personal journey from disillusionment in government service to a renewed commitment to political reform.
How she balances the intense demands of a presidential campaign with personal commitments, particularly as a mother.
And much more...

Resources:

Connect with Amaryllis: Instagram | X

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Dev Gadhvi of the Passionpeneur podcast. During the conversation, they disucuss the intricacies of entrepreneurial success and business scaling. Cameron shares invaluable insights on the significance of attracting and nurturing the right talent. He emphasizes the importance of creating job postings that not only attract ideal candidates but also deter those who may not align with the company's vision. This approach was instrumental in scaling companies like 1-800-GOT-JUNK from modest beginnings to substantial revenues.

Dev probes into the challenges and strategies of scaling a business. Cameron offers practical advice on managing growth at different stages, highlighting the crucial transition from 30 to 100 employees. He underscores the need for skill and confidence development among managers, stressing the importance of training in areas like situational leadership and time management. This focus on nurturing internal talent is key to sustaining and accelerating business growth.

Dev and Cameron also explore the personal aspects of entrepreneurship. Cameron shares his journey, from the early days of striving for success to now living a fulfilling life, traveling and focusing on what truly matters. He talks about the shift from a money-centric to a time-centric approach, where the emphasis is on life experiences rather than material gains.

Enjoy!

In This Episode You'll Learn:

How to craft job postings that not only attract the right talent but also repel those not aligned with your company's culture and values.
Insights on scaling your business at different stages, especially the critical transition from a small team to larger groups.
The pivotal role core values play in the growth and development of your company.
How to handle the fear of failure and success in business, and why maintaining an optimistic outlook can be a game-changer for your entrepreneurial journey.
The significance of investing in your leaders and providing them with the necessary training and resources to effectively manage and grow your business.
The difference between having an entrepreneurial mindset and being an entrepreneur, and why both are important in the business world.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron Herold is joined by Ben Zittlau, COO, CTO and co-founder of Parakeeto, shares his journey and the philosophy behind his business approach. Ben talks about equity and long-term gains in career choices, focusing on achieving financial freedom and enjoying the fruits of one's labor. He shares his strategy of viewing businesses as systems, highlighting the significance of data in decision-making processes and the challenges of converting theoretical knowledge into practical applications.

Cameron and Ben discuss the specifics of Parakeeto's operations, a company offering innovative solutions for digital agencies. Ben describes their dual model of consulting and technology, aiming to provide agencies with valuable data from their operations to enhance efficiency and profitability. He explains how their service-centric approach differs from typical SaaS models, as they use their services as a profit center to fund technological advancements. This strategy creates a virtuous cycle of profitability and efficiency.

They also explore various aspects of running a tech company, such as making decisions on whether to build or buy tools, handling custom development requests, and the dynamics of co-founding a company. Ben shares insights on the challenges and advantages of being lean and agile, the importance of cash flow over theoretical equity, and the value of diversifying investments.

Enjoy!

In This Episode You'll Learn:

Ben's approach to prioritizing long-term equity gains and financial freedom over immediate salary benefits in his career.
Parakeeto's unique business model, which combines software as a service (SaaS) with consulting services to enhance digital agencies' efficiency and profitability.
The complexities of translating data and theoretical knowledge into effective, practical solutions in the business world.
The decision-making process behind building vs. buying technology tools, and how to handle custom development requests.
The dynamics of co-founding a company, including role division, resolving disagreements, and the importance of complementary skills and values between founders.
The benefits and challenges of maintaining a lean business operation, and the importance of cash flow management in a startup environment.
Ben's perspective on balancing the pursuit of equity with the need for liquidity, and the risks associated with over-relying on equity in private companies.
And much more...

Resources:

Connect with Ben: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Roland Frasier of the Business Lunch podcast. The pair do a deep dive into the crucial role of the Chief Operating Officer for an organization. Cameron begins by emphasizing the importance of crafting a strong and polarizing job description for potential COOs. He advocates for descriptions that push away half of the candidates while strongly attracting the other half. This approach ensures that only those who are truly aligned with the company's vision and culture will apply. Additionally, Cameron suggests rewriting job postings like sales letters to further attract the right talent.

The conversation shifts to discussing the key traits of successful second-in-commands. Flexibility, adaptability, and vision are highlighted as essential qualities. These traits enable COOs to lead effectively, support CEOs in their areas of expertise, and contribute to the overall forward momentum of the company. Roland and Cameron also discuss the dynamics of the CEO-COO relationship, emphasizing the need for these roles to complement each other.

They touch on the challenges and strategies involved in recruiting top-level COO talent. Cameron points out that great employees are often not actively looking for a job, and hence, the approach to attracting them should be strategic and enticing. He also speaks to the emotional and professional complexities of transitioning in and out of the COO role, drawing from his own experiences.

If you're looking for invaluable insights for CEOs and COOs alike, offering practical advice and strategies for strengthening leadership teams and driving organizational success, then you won't want to miss this episode.

Enjoy!

In This Episode You'll Learn:

The importance of creating a job description that not only attracts the right candidates but also actively repels those not fit for the company's culture and vision.
Essential qualities - such as flexibility, adaptability, and vision - that make an effective second-in-command, crucial for driving a company's success.
The unique relationship between a CEO and a COO, and how this partnership is vital for effective leadership and organizational progress.
Strategies for attracting high-caliber COO candidates, especially those who are not actively job hunting but could be the perfect fit for your organization.
How to structure roles and responsibilities to ensure a significant return on investment for each employee.
The importance of integrating AI and other technological tools into your business strategy to stay competitive and efficient.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron Herold is joined by Mamikon Rothberg, the Chief Operating Officer of LGFG Fashion House, a luxury custom clothing brand, as they discuss LGFG's unique business model. He emphasizes how LGFG stands apart by offering personalized, direct-to-client services, catering to successful men who prefer a distinct style without the hassle of traditional shopping. This approach, as Mamikon notes, saves valuable time for busy professionals like CEOs and presidents, who are the brand's primary clientele. The convenience of having an experienced professional come to them, combined with the opportunity to wear unique, custom-made suits, shirts, and even casual attire like jeans and sneakers, is what makes LGFG's offering exceptional.

Cameron and Mamikon explore the company's operational strategies and its global reach. Mamikon explains the sales and tailoring process, where salespeople are trained as tailors to provide a comprehensive service. He discusses the challenges faced during the COVID-19 pandemic, which led to a pivot towards virtual client meetings and remote selling, and how this crisis turned into an opportunity for growth and adaptation. LGFG's emphasis on referrals, client relationships, and high-quality products has helped it sustain and grow. The company’s presence spans across the US, Canada, Europe, and Dubai, with plans to expand into retail with ready-made garments in the future.

Mamikon reflects on his journey with LGFG Fashion House, from his beginnings as a salesperson to his current role as COO. He shares insights on the importance of adapting to change, managing expectations, and the value of perseverance in business. His advice to his younger self and aspiring entrepreneurs is to remain focused and remember that challenges are temporary.

Enjoy!

In This Episode You'll Learn:

How providing bespoke services directly to clients at their homes or offices sets LGFG apart in the fashion industry.
How LGFG Fashion House caters to the needs of busy professionals like CEOs, offering convenience and exclusivity in fashion.
LGFG's innovative approach to training salespeople in tailoring skills to enhance customer experience.
How LGFG navigated the COVID-19 pandemic by shifting to virtual client meetings and remote selling, a testament to business resilience.
The importance of referrals and strong client relationships in growing a luxury brand.
How to adapt to and overcome business challenges, with insights on managing expectations and the power of perseverance.
And much more...

Resources:

Connect with Mamikon: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a recast of an episode of the BiggerPockets podcast, hosted by Brandon Turner. The episode features a real-life coaching call between Cameron and a BiggerPockets member and CEO of New River Valley Real Estate LLC, JB Klein. The focus of the discussion is managing rapid business growth and crafting a clear, effective vision for the future. Brandon emphasizes the significance of Herold's book, "Vivid Vision," which played a pivotal role in shaping his own business trajectory.

During the coaching call, Cameron Herold advises JB, a real estate entrepreneur experiencing fast-paced growth, on various aspects of business development. Cameron stresses the importance of working smarter, not harder, and the necessity of developing a vivid vision for one's company. He guides JB through envisioning his business in the future, discussing aspects like team composition, operational strategies, and core values. This future-focused approach is designed to align JB's current decisions with his long-term business objectives, highlighting the importance of honesty, quality, personal development, and efficient teamwork.

During the conversation, they dive into practical strategies for business growth, including the delegation of tasks, building effective banking relationships, and the importance of investing in personal and team development. Cameron also stresses the importance of aligning learning with current business needs and focusing on tasks that offer the highest return. JB's vivid vision involves a future where his business not only excels in real estate but also contributes significantly to the community, especially supporting veterans. This vision encapsulates Klein's aspirations for a legacy that extends beyond financial success to meaningful community impact.

Enjoy!

In This Episode You'll Learn:

The critical role a clear, vivid vision plays in managing and sustaining business growth.
Efficient business scaling and the importance of focusing on strategic growth rather than operational tasks.
Tips on hiring practices, team leadership, and fostering a culture that aligns with your business vision.
How your business can not only achieve financial success but also make a meaningful impact in the community.
Strategies for dealing with banking relationships and financing in the real estate sector.
How core values like honesty, quality, and personal development can shape your business practices and reputation.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron Herold is joined by Clay Spitz, COO Alliance member and Chief Operating Officer of Chief Outsiders, a company offering fractional Chief Marketing Officer services. Clay and Cameron discuss the unique value of understanding the lifetime value of a customer and aligning marketing strategies accordingly. They look at the importance of customizing marketing approaches for different customer segments and avoiding "random acts of marketing." Chief Outsiders, with its team of over 100 seasoned CMOs, specializes in propelling growth for mid-sized companies by providing experienced leadership in marketing and sales.

They also touch on the cultural aspects of Chief Outsiders and how they attract top marketing and sales executives. Clay highlights the importance of building a company culture that facilitates learning and collaboration, fostering an environment where executives can do the best work of their careers. He shares insights into managing creative talent effectively, stressing the need for aligning creative ideas with the company's strategic goals. Clay and Cameron explore the intricacies of managing offshore talent and ensuring cultural alignment for successful outcomes.

They also discuss evolving roles in the corporate world, including the emergence of Chief Revenue Officers, and the importance of understanding customer needs and market dynamics, especially post-COVID. Clay reflects on his career journey, advising young professionals to be open to opportunities and listen to mentors. He stresses that understanding one's strengths and being adaptable are key to a successful career.

Enjoy!

In This Episode You'll Learn:

How to calculate the lifetime value of a customer and align your marketing strategies to maximize profitability.
How fractional Chief Marketing Officers (CMOs) and Chief Sales Officers (CSOs) from Chief Outsiders can drive growth in mid-sized companies.
The unique culture at Chief Outsiders that fosters learning, collaboration, and enables executives to deliver their best work.
The challenges and strategies for managing offshore talent, ensuring cultural and strategic alignment for successful outcomes.
Clay's personal journey and learn why being open to opportunities and adaptable is crucial for career success.
How to determine the right amount to invest in marketing based on the desired growth rate and customer acquisition costs.
And much more...

Resources:

Connect with Clay: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

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Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Neal Conlon, host of the Press Forward and Neal podcast. Cameron shares his remarkable journey, highlighting his achievements that include authoring six books and establishing the COO Alliance.

They discuss Cameron's formula for success, which emphasizes the combination of focus, faith, and effort. Cameron talks about the importance of maintaining a high degree of focus in business, ensuring confidence in oneself and one's team, and the necessity of putting in substantial effort. This formula is instrumental in achieving predictable success, as it multiplies the potential outcomes. He offers practical examples, demonstrating how even a seemingly high individual score in each category can still result in a moderate chance of success, thus underscoring the need for near-perfection in all three areas.

Neal and Cameron also explore the evolving role of COOs and the importance of adapting leadership styles to different stages of business growth. Cameron shares his experiences, particularly from his time at 1-800-GOT-JUNK, emphasizing the need for COOs to complement the CEOs' strengths and weaknesses. He discusses the establishment of the COO Alliance, its genesis, and its objective to provide a platform for COOs to learn and grow. They also touch on leveraging AI in business, efficiency, and the criticality of high-performance relationships in personal and professional realms.

Enjoy!

In This Episode You'll Learn:

The Importance of having diverse experiences in shaping a successful career.
How Cameron's unique formula for success - 'Focus times Faith times Effort' - multiplies outcomes and why high scores in all three areas are crucial for substantial success.
The dynamic role of a COO and how it adapts across different stages of a company's growth.
The necessity of adapting leadership styles to suit different situations and team needs, a key skill for any executive or manager.
The importance of embracing and integrating AI into business practices for staying competitive.
The creation and mission of the COO Alliance, and how it serves as a crucial resource for COOs around the globe.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron is joined by Jamal Al Awadhi, the COO of WiO UAE, a platform bank based in Abu Dhabi. Wio Bank represents a paradigm shift in banking as a platform bank, deeply rooted in digital innovation and strategic growth. Jamal, with his rich background in marketing and strategy, brings a unique international perspective, having studied in the U.S. and marrying into a Canadian family. His leadership style, honed by working with three executive coaches, focuses on strategic priorities, innovation, and cultivating effective teamwork, which are pivotal in navigating Wio Bank through its rapid growth phase.

Cameron and Jamal discuss the challenges of establishing a new bank in a traditional industry, particularly in a highly regulated environment like the UAE. Jamal discusses how Wio Bank navigated these challenges, emphasizing their digital-native approach, which contrasts the conventional brick-and-mortar model of traditional banks. He talks about building trust with customers in a digital platform, highlighting the importance of strong shareholder support and the power of word-of-mouth in growing their customer base.

Jamal shares his vision for WiO Bank and personal insights on leadership. He discusses the balance between strategic oversight and operational management, the importance of team support and resilience, and the adaptability required in a fast-paced, high-growth environment. His personal journey of continuous self-improvement and his unique approach of working with multiple coaches for diverse perspectives is a testament to his commitment to leadership excellence. Jamal also offers advice to young professionals: to trust the process and understand the importance of assertiveness without conflict.

Enjoy!

What You'll Learn in this Episode:

How WiO UAE is challenging the traditional banking landscape with its innovative platform bank model.
Jamal’s leadership style, as well as the challenges and rewards of leading a bank through a period of significant expansion and change.
The value of diversity in building a business that caters to both local and global markets.
The balance between technological innovation and maintaining a human touch in customer interactions.
The complexities of launching and growing a new bank in a highly regulated environment.
Strategies for fostering resilience and adaptability in teams, especially in a high-growth and fast-paced business environment.
And much more...

Resources:

Connect with Jamal: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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Today's episode of the Second in Command podcast is a little special. It's an example of one of Cameron's platinum coaching calls, in which he addresses the dynamics of workplace communication and project initiation, focusing on the interaction between two archetypal roles: a CEO, Nick, and his COO, Lacey. Cameron emphasizes the importance of understanding individual work styles, especially in how different people start projects. He notes that Lacey, in her role, tends to ask numerous questions to grasp the full scope of a project, covering aspects like who, what, when, why, how, budget, and priorities. This approach however, frustrates Nick, who perceives her thorough questioning as argumentative rather than an attempt to understand his vision. Cameron points out that while Nick has been mulling over the project internally and expects Lacey to immediately catch up, she requires detailed information to begin work effectively.

To address such disparities in work styles, he suggests that everyone in leadership positions should complete the Kolbe A profile – a tool that helps in understanding how individuals initiate projects. He presents the differences in Kolbe scores between himself and Lacey as an example, highlighting that these scores reflect their distinct approaches to project initiation and management. Cameron suggests using these various personality profiles at least once a year to foster better understanding and synergy within teams. He elaborates that CEOs, like Nick, often prefer quick summaries and bullet points rather than detailed reports, which contrasts with Lacey’s detail-oriented approach. Cameron also discusses the concept of 'fact-finder' in Kolbe profiles, which influences how people like Lacey start projects by gathering extensive information. On the other hand, CEOs often think in approximations and prioritize momentum over precision.

Cameron explores the concept of 'follow-through,' which is typically high in CEOs and revolves around establishing systems and processes before embarking on projects. This need for organization can clash with the entrepreneurial spirit of starting immediately and figuring things out along the way. He advocates for the Kolbe A profile not only as a tool for understanding but also as a means to facilitate effective collaboration, akin to relationship counseling. He also touches upon the cyclic nature of marketing and operations in businesses, observing that a focus on marketing leads to operational efforts, which then slow down marketing activities, creating a cycle that can affect business flow.

Enjoy!

In This Episode You'll Learn:

How different individuals, like CEOs and COOs, approach project initiation and management, and the need to recognize and respect these differences for effective collaboration.
Why thorough questioning at the start of a project is crucial for effective execution, despite misunderstandings it may cause with those who prefer a more direct approach.
The utility of tools like the Kolbe A profile in understanding how different team members initiate projects, and how this can enhance team dynamics and productivity.
Strategies for tailoring communication to suit different personalities within a team, such as providing concise summaries for quick decision-makers and detailed reports for those who prefer in-depth information.
The significance of 'Follow-Through' in high-ranking roles, which involves setting up systems and processes before starting projects, and how it contrasts with an entrepreneurial mindset.
The cyclical nature of marketing and operations in businesses, and the importance of continuous marketing efforts to maintain a steady flow of work and revenue.
And much more...

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today's episode of the Second in Command podcast, Cameron Herold is joined by Scott Buchanan, COO of Bitcoin Depot as they discuss the evolution of Scott's role from a finance-focused position to overseeing various departments. They explore the importance of building trust with team managers to effectively delegate responsibilities. Scott reflects on his journey with Bitcoin Depot, noting the company's growth from a startup to a major player in the Bitcoin ATM market, serving underbanked communities and providing an alternative to traditional exchanges. He also touches on the challenges and learning experiences encountered during the company's transition to a publicly-listed entity on NASDAQ.

Cameron explores the strategic decisions and partnerships that have driven Bitcoin Depot's success, particularly the significant partnership with Circle K. Scott details the process of securing this pivotal relationship, as well as the importance of educating potential partners about the benefits of Bitcoin ATMs and navigating competitive bidding processes. He also discusses the company's profitability strategy, avoiding external funding by focusing on generating revenue from the start, and the company's plans for future growth, including potential acquisitions to consolidate their market position.

Cameron and Scott also discuss Bitcoin Depot's approach to market education and targeting consumers. Scott explains that their marketing efforts are focused on reaching those already interested in purchasing Bitcoin, leveraging the visibility at the bottom of the sales funnel. He shares insights on the operational and logistical aspects of managing a vast network of Bitcoin ATMs, including dealing with compliance, site selection, and cash logistics. Finally, He also offers personal reflections on his growth as a COO, stressing the value of diversifying skills and being open to learning from various business areas.

Enjoy!

In This Episode You'll Learn:

The importance of building trust with team managers for effective delegation.
Bitcoin Depot's growth and how they cater to the underbanked with Bitcoin ATMs.
The challenges and opportunities of transitioning to a publicly-traded company on NASDAQ.
The competitive bidding process and educating potential partners about the Bitcoin ATM industry.
The importance of robust internal processes and compliance in a volatile industry like cryptocurrency.
Scott's journey of learning and adaptation as a COO in a fast-growing company, as well as the value of skill diversification and continuous learning in leadership roles.
And much more...

Resources:

Connect with Scott: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

Mentioned in this episode:

COO Alliance PREROLL

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In today’s episode of the Second in Command podcast, Cameron Herold is joined by Kim Roberson, COO of Nelson Elder Care Law and a COO Alliance Member, as she shares her journey and insights into effective leadership and organizational growth. Known for her expertise in identifying and nurturing talent, Kim emphasizes the importance of aligning individual growth with organizational objectives. Her approach centers not just on finding the right people but also on fostering their development, whether it’s within the firm or beyond.

Kim’s leadership philosophy has been instrumental in Nelson Elder Care Law’s remarkable growth, including a doubling of the company’s size during her tenure. She also made a strategic move from HR to COO within two years. The firm, under her leadership, focuses on providing comprehensive elder care legal services, distinguishing itself in estate planning and long-term care preparation. This focus on “preparing for life’s curveballs” demonstrates a unique approach to legal services, prioritizing clients’ peace of mind and family well-being.

Cameron and Kim discuss her leadership journey, offering valuable insights into effective team building and management in a rapidly growing company. Her experience transitioning a management team, integrating new roles, and maintaining a cohesive work culture amidst growth provides practical lessons for leaders and managers. They also explore the strategic use of the Entrepreneurial Operating System (EOS) in driving organizational focus and addressing key business challenges.

Enjoy!

In This Episode You’ll Learn:

How Kim transitioned from HR to the COO role in just two years, with insights into navigating leadership roles within a rapidly expanding company.
Identifying and developing the right people for a team and the importance of aligning personal growth with organizational goals.
The role of strategic planning and adaptability in doubling the company size.
The challenges of integrating a new management team, as well as tips for maintaining a cohesive culture during periods of significant change.
How Nelson Elder Care Law utilizes EOS for focused growth and issue resolution.
Strategies for gaining client trust and the significance of referrals in the legal industry.
And much more…

Resources:

Connect with Kim: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 335 – COO, Nelson Elder Care Law, Kim Roberson appeared first on COO Alliance.

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COO Alliance PREROLL

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In today’s episode of the Second in Command podcast, Cameron chats with Bastian Bergmann, co-founder and COO of Solsten, an AI firm engaged in understanding human behavior in the digital world to power the future of customer experience. During the conversation, they explore the intricacies of managing globally distributed teams. Emphasizing the importance of good communication, proactive work ethics, and cultural sensitivity, Bastian highlights how these elements are vital for remote teamwork. He shares Solsten’s approach to fostering a cohesive culture despite geographical distances, including annual team offsites and encouraging cross-functional team gatherings.

They discuss the revolutionary intersection of gaming and business strategy. Bastian illuminates how Solsten harnesses consumer insights to redefine customer engagement in the gaming industry. He discusses innovative strategies like product placement and interactive game integrations for brands, showcasing examples from companies like Burberry and Mountain Dew. He also offers a window into the future of digital marketing and consumer engagement, emphasizing the growing significance of the gaming platform in global business strategies.

Bastian also reflects on his journey as Solsten’s COO and co-founder. He shares the foundation of his long-standing friendship and partnership with Solsten’s CEO, underscoring the importance of trust and effective communication in their professional relationship. He also offers candid insights into the challenges and rewards of entrepreneurship, including navigating venture capital and maintaining a balance between personal connection and professional growth.

Enjoy!

What You’ll Learn in this Episode:

The importance of effective communication and proactive work ethics in remote teams.
Strategies for fostering a cohesive culture despite geographical distances, like annual team offsites and regular cross-functional gatherings.
The impact of cultural backgrounds on communication styles and the importance of mutual understanding.
Insights into how consumer engagement is being redefined in the gaming industry.
The personal journey of being a COO and co-founder, as well as the role of trust and communication in co-founder relationships.
The importance of focusing on building a profitable business versus solely relying on venture funding.
And much more…

Resources:

Connect with Bastian: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 334 – COO, Solsten, Bastian Bergmann appeared first on COO Alliance.

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COO Alliance PREROLL

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In this episode of the Second in Command podcast, Cameron chats with Eric Ortiz, COO at Leveled Concrete. Eric oversees sales, marketing, and operations for the leveling and repair company, which is based in Texas. He has over a dozen years of experience in retail, finance, and construction, and has developed a strong entrepreneurial mindset. Eric is a member of the COO Alliance, a certified Lean Six Sigma Yellow Belt and an Extreme Ownership Foundation Course graduate, which enables him to implement best practices and continuous improvement across the organization. He also co-founded Concrete Rocket, a consulting firm that helps contractors overcome bottlenecks and grow sales at a faster rate than the industry average.

Cameron and Eric discuss his remarkable journey from being a young, insecure sales rep to assuming the COO role at Leveled Concrete, offering valuable insights and lessons learned along the way. He emphasizes the importance of vulnerability, transparency, and being present in both personal and professional life. The conversation explores the power of embracing one’s true self and focusing on creating a positive work environment that fosters growth and success.

They touch on various aspects of leadership, including the significance of knowing your “why,” personal growth strategies, and the challenges of maintaining a healthy work-life balance. Eric’s journey from a young, uncertain sales rep to a confident and compassionate COO is not only inspirational but also serves as a reminder that believing in oneself and fostering positive relationships are key ingredients for achieving success in both business and life.

Enjoy!

In This Episode You’ll Learn:

How Eric applies the principles from Michael Gerber’s “The E-Myth” to create flexible, yet structured systems for business operations for adaptability and efficiency.
The skills and mindset shifts required for the transition from sales rep to COO.
The strategies behind scaling a business, from focusing on systematization to planning geographic expansion while ensuring operational consistency.
Eric’s approach to personal and professional development, and how investing in team growth leads to overall business success.
The challenges that come with rapid business growth, such as maintaining quality, system integrity, and team cohesion.
How Leveled Concrete innovates in the concrete raising industry and its impact on customer satisfaction and business growth.
And much more…

Resources:

Connect with Eric: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 333 – Embracing Vulnerability and Success appeared first on COO Alliance.

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COO Alliance PREROLL

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In this episode of the Second in Command podcast, Cameron chats with Bryce Keffeler, Managing Partner at Dew Wealth Management. Bryce discusses the company’s growth trajectory, crediting it to a harmonious blend of skills between the entrepreneurial CEO and his own operational expertise. Dew Wealth has seen a significant 5x growth over five years due to this strategic partnership. They discuss Dew’s niche approach to wealth management, likening their services to a family office for first-generation business owners, offering an array of financial services and acting as a virtual CEO for clients’ wealth management needs.

Cameron and Bryce explore the importance of understanding problem statements to effectively handle the constant influx of ideas from entrepreneurial leaders like Jim Dew. Bryce details his method of framing problem statements to dissect and assess them before presenting potential solutions, ensuring that initiatives align with core objectives. This approach underscores a collaborative relationship with the CEO, fostering trust and minimizing micromanagement. Additionally, he touches on the transformation of Dew Wealth into an ESOP (Employee Stock Ownership Plan), which not only aligns employee interests with enterprise value but also provides a unique exit strategy for the founders without compromising the company’s fiduciary standards.

Finally, Bryce reflects on his journey from corporate finance to wealth management, driven by a desire to make a more meaningful impact on individual lives. Growing up in an entrepreneurial family, he developed an early appreciation for financial literacy, which became a competitive advantage in his career. He shares insights on the power of networking and building relationships, offering advice to his younger self on creating opportunities through proactive engagement.

Enjoy!

In This Episode You’ll Learn:

How Dew Wealth’s 5x growth over five years comes from a strategic partnership leveraging operational expertise and the CEO’s entrepreneurial vision.
Why Dew Wealth operates similarly to a family office, targeting first-generation business owners and providing comprehensive financial services.
Bryce’s method for managing numerous ideas by focusing on the root problem and developing aligned solutions.
The collaborative relationship he has with the CEO, building trust and allowing for efficient operations without micromanagement.
Dew Wealth’s transition to an ESOP, aligning employee interests with enterprise value and offering a beneficial exit strategy for the founders.
Bryce’s personal career shift from corporate finance to wealth management, fueled by a desire for impactful work.
And much more…

Resources:

Connect with Bryce: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

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Strategic Coach – Click Here

The post Ep. 332 – Managing Partner, Dew Wealth Management, Bryce Keffeler appeared first on COO Alliance.

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COO Alliance PREROLL

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Today’s episode of the Second in Command podcast is a recast of a conversation between Cameron and Brad Johnson, host of the Elite Advisor Blueprint podcast. In this episode, Cameron shares his personal journey and philosophies, delving into various aspects of entrepreneurial success, personal development, and strategic business practices. He recounts his commitment to running a marathon, revealing not only his dedication to personal goals but also highlighting the discipline and structure he applies to both life and business. The conversation shifts from personal achievements to professional coaching, where he has been guiding entrepreneurs and CEOs, including notable figures like the CEO of Sprint and a monarchy in the Middle East.

Cameron speaks extensively about the power of specialization and niche targeting in business, advocating for a focused approach rather than trying to appeal to everyone. He discusses his own experience in coaching, the value of his COO Alliance, and the importance of creating unique offerings like hiking trips for clients instead of traditional meet-and-greets. He further emphasizes the importance of strategic delegation and leveraging the gig economy, using personal examples of how outsourcing tasks, like design work on Fiverr, contributes to efficiency. Cameron also touches upon his experience with burnout and how it profoundly changed his view on work-life balance, reinforcing the necessity of carving out time for personal well-being alongside professional endeavors.

Cameron reflects on his network’s impact on his net worth, stressing the significance of surrounding oneself with successful individuals for mutual growth and inspiration. He also discusses his books, such as “Meeting Suck” which aims to improve meeting efficacy within companies.

Enjoy!

In This Episode You’ll Learn:

Cameron’s personal and entrepreneurial journey.
The founding of the COO Alliance for second-in-command executives.
The importance of specialization and niche targeting.
Why strategic delegation and utilizing the gig economy is vital.
Cameron’s experiences with burnout and the importance of work-life balance
The importance of making connections with successful individuals for growth.
And much more…

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 331 – Elite Advisor Blueprint appeared first on COO Alliance.

Mentioned in this episode:

COO Alliance PREROLL

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Are you struggling to enhance your leadership skills to thrive in the entrepreneurial world?

In this podcast episode, the Operations Manager of Cheeri Home and a member of COO Alliance, Talisa Young, shares her journey and insights into leadership.

Talisa Young talks about various aspects of leadership, including servant leadership, dealing with imposter syndrome, and the challenges of managing a distributed team.

You will also learn:

how to create a strong company culture to pave the way for success in a startup landscape
transitioning from a corporate environment to an entrepreneurial world
fostering an environment for your team to succeed

Don’t miss this episode that has the potential to harness your full leadership power.

Enjoy listening!

What You Will Learn In The Show:

The concept of servant leadership and its role in supporting and empowering employees.
Strategies for dealing with imposter syndrome and gaining self-confidence.
We build and maintain a vibrant company culture in a remote work setting.
Talisa approached the crucial first 90 days in a new leadership role.
The importance of learning to say no and practicing self-compassion.

Resources:

Connect with Cameron: Website | LinkedIn

Subscribe to our YouTube channel – Second in Command Podcast on YouTube

Get Cameron’s Course Invest in Your Leaders

The post Ep. 330 – Operations Manager, Cheeri Home Health, Talisa Young appeared first on COO Alliance.

Mentioned in this episode:

COO Alliance PREROLL

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Today’s episode of the Second in Command podcast is a recast of Cameron’s conversation with Brandon Fong of the Beyond Curious podcast. They discuss the critical role of the COO, paralleling it with Cameron’s entrepreneurial evolution that includes childhood business endeavors and his impactful role at 1-800-GOT-JUNK. He advocates for comprehensive leadership training, as evidenced by his “Invest in Your Leaders” course which encompasses interviewing techniques and hiring strategies. Cameron’s early ventures, from trading coat hangers to his strategic leadership roles, illustrate the developmental arc of a successful executive.

Brandon and Cameron discuss the dynamic between a CEO and COO, framing the COO’s role as an integral counterbalance to the CEO — implementing the vision with precision and fostering a synergistic partnership, often strengthened through innovative practices like “date nights.” Cameron outlines the transformative power of a “vivid vision,” an extensive blueprint for a company’s future that streamlines decision-making and aligns with organizational aspirations.

They also discuss Cameron’s personal philosophy following his tenure at 1-800-GOT-JUNK, where he prioritizes life’s enjoyment, personal passions such as skiing, and a harmonious work-life integration. He introduces the unique concept of a personal “Operating Manual” for leaders, enhancing interpersonal dynamics within teams.

Enjoy!

In This Episode You’ll Learn:

The COO’s role as a complement to the CEO, and Cameron’s journey to becoming the COO of 1-800-GOT-JUNK.
The importance of leadership training, highlighted by Cameron’s course “Invest in Your Leaders.”
The COO’s responsibilities in executing the CEO’s vision and nurturing a collaborative relationship.
The concept of a “vivid vision” – a detailed plan for a company’s future that aids in decision-making and aligns with the company’s long-term goals.
Cameron’s post-1-800-GOT-JUNK philosophy on enjoying life, pursuing passions like skiing, and balancing work with personal life.
And much more…

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 329 – Leadership Unveiled appeared first on COO Alliance.

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In today’s episode, Cameron introduces Rodolfo Lanzagorta, a COO Alliance member from Mexico and COO of Linko. Rodolfo provides insights on the cross-border business dynamics between Mexico and the United States. He also shares his personal growth journey as a COO Alliance member and his transition from larger tech and consulting firms to a smaller entrepreneurial organization.

Discover Linko’s fascinating history and gain valuable insight into Rodolfo’s decision to become part of this company. He reflects on his early days at Linko, including adapting his leadership style and cautious approach to integrate with Linko’s existing team dynamics. In addition, Rodolfo emphasizes the crafting of Linko’s 2026 vision. He also shares strategies to effectively decline ideas from team members without diminishing their enthusiasm or creativity.

Tune in to this enlightening episode!

What You’ll Learn in this Show:

About Linko Tech Solutions and their expansion operations into the United States.
Entrepreneurial growth and Mexico’s digital banking advancements.
Challenges and opportunities for a Mexican company entering the US market.
Adapting leadership style for a diverse team.
The importance of preparation and support for changes in the organizational structure.
Proper training of your employees on essential tools.
Sales strategies for the financial services industry.
And so much more…

Resources:

Connect with Cameron: Website | LinkedIn

Subscribe to our YouTube channel – Second in Command Podcast on YouTube

Get Cameron’s Course Invest in Your Leaders

Connect with Rodolfo Lanzagorta: LinkedIn | Website

The post Ep. 328 – COO, Linko, Rodolfo Lanzagorta appeared first on COO Alliance.

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In this episode of the Second in Command podcast, we’re featuring a conversation between Cameron and Roland Frasier, host of the Business Lunch podcast. The focus is on the crucial role of the second-in-command in an organization and the key traits that make them effective supporters of CEOs. During their conversation, Roland and Cameron discuss the importance of flexibility, adaptability, and vision in a successful second in command. These individuals play a pivotal role in steering the company forward, allowing CEOs to concentrate on their areas of expertise. They explore the need for CEOs to recognize their own strengths and delegate tasks that fall outside their genius zone, such as investor relations, leading to improved results. Cameron also highlights the significance of aligning passion and proficiency, encouraging CEOs to hire individuals who are passionate about areas they may not love, ultimately contributing to a well-rounded and successful leadership team.

Roland and Cameron explore the role of CEOs in external-facing activities and the importance of finding a complementary counterpart in their second in command to balance leadership responsibilities. Cameron also reveals a key indicator for CEOs and entrepreneurs: when they find themselves too occupied with managing people rather than fostering growth and leadership, it’s time to bring in a second-in-command. Ultimately, the primary role of leadership is to nurture individuals’ growth, enhance their skills, and cultivate a positive organizational culture.

Enjoy!

What You’ll Learn in this Show:

The importance of understanding the cultural DNA of a company when finding a second in command.
The importance of building a strong job description and scorecard to attract top talent.
Why compensation for roles should match job title, description, and performance, with equity playing a significant role.
The challenges of growing a company from $2 million to $106 million, including the difficulty of maintaining culture and leadership as the company expands.
And so much more…

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 327 – The Essential Traits of an Effective 2IC appeared first on COO Alliance.

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Our guest today is Olivia Micallef, Chief Operating Officer of Settle Inc., an all-in-one fintech platform built to help e-commerce brands scale seamlessly. Olivia is a cross-disciplinary leader in fintech and banking, with expertise across strategy, product and business operations. Her current focus is on driving growth and managing operations. In her past role as VP of Venmo Commerce, she was responsible for the payment brand’s 80M+ customer retention and continual acquisition. Olivia has also held a variety of roles at PayPal, with increasingly larger roles as the company evolved and went through hyper growth – including multiple acquisitions like Xoom and iZettle, 100%+ revenue growth, and leadership of large product and growth teams at-scale. In today’s episode, Cameron and Olivia discuss her insights on what’s happening with the current recession and how they’ve received financing and funding from Silicon Valley banks. They also discuss the separation of PayPal from eBay, as well as the advice she would give to her 21 year-old self.

In This Episode You’ll Learn:

How Settle helps businesses in the B2C space better understand cash flow and inventory turns.
The tell-tale signs of a soft landing.
The difference between a revenue-based and invoice-based financing model.
The challenges of moving from a large company to a small company.

Resources:

Connect with Olivia: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 326 – COO, Settle Inc., Olivia Micallef appeared first on COO Alliance.

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Are you curious about the secrets to successful female entrepreneurs? In this podcast episode, Cameron Herold, renowned business coach and entrepreneur, engages in a captivating conversation with Christopher Lochhead. Together, they explore essential topics that will transform how you think about business, leadership, and the impact of women in the workforce. Here’s a glimpse of […]

The post Ep. 325 – Free PR, Beige Companies and More – Follow Your Different appeared first on COO Alliance.

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Ever wondered how a Chief of Staff’s journey from studying astrophysics to space medicine and working on quantum secure data encryption led her to become a key player in a fast-growing AI company, ElevenLabs? Brace yourself for a fascinating story that spans across continents and fields. Victoria Weller, the Chief of Staff at ElevenLabs, takes […]

The post Ep. 324 – Chief of Staff, Elevenlabs, Victoria Weller appeared first on COO Alliance.

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Are you struggling to maintain a work-life balance while working from home? In this podcast episode, Cameron Herold, a seasoned entrepreneur and author, shares valuable insights on various topics. From balancing work and family life to the power of vivid vision in growing a business, Cameron provides practical advice and inspiration. Discover how to maintain […]

The post Ep. 323 – Real Estate Rockstars Tips appeared first on COO Alliance.

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Have you ever wondered what it takes to triple the size of a team in just 18 months? Get ready to dive into the world of team building, culture, and exponential growth with Alexa Lowe, COO at Huber Equity Group. In this episode, Cameron Herold talks to Alexa about the incredible journey of Huber Equity […]

The post Ep. 322 – COO, Huber Equity Group, Alexa Lowe appeared first on COO Alliance.

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In this episode of the Second in Command podcast, host Cameron Herold engages in a conversation about internal leadership development with a seasoned CEO. The discussion kicks off with the significance of the cultural aspect in business, emphasizing the “why” behind actions. The CEO stresses the importance of creating training videos for consistent and efficient […]

The post Ep. 321 – How To Grow Your People so They Can Grow Your Business appeared first on COO Alliance.

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Have you considered being a successful CEO-COO, sitting in the company’s C-suite line? Do you want to learn how shared values and mentorship can contribute to the success of your bottom line? In this episode of the Second In Command Podcast, we dive into the leadership journey of Peter Chapa. With a nine-year career within […]

The post Ep. 320 – COO, Aslan Corporation, Peter Chapa appeared first on COO Alliance.

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Do you feel lost in the journey of supercharging your entrepreneurial success? If so- then this podcast episode is for you. In this episode, a seasoned entrepreneur and advisor, Cameron Herold, shares invaluable wisdom on business growth, leadership, and harnessing the power of having a vision. He emphasizes hiring the right team, delegating effectively, and […]

The post Ep. 319 – Enduring Entrepreneurship appeared first on COO Alliance.

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In today’s episode, we have the pleasure of welcoming Tim Calderala, who is not only a valued member of the COO Alliance but also COO of Collins Builders. Tim has a background in residential construction and real estate and has worked with four different home builders, all of which have been acquired by publicly traded […]

The post Ep. 318 – COO, Collins Builders, Tim Calderala appeared first on COO Alliance.

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Are you struggling to find the perfect person to be your company’s second-in-command? In this episode, Cameron Herold, an expert in building effective leadership teams- shares invaluable insights on hiring the right fit for this critical role. This episode will allow you to discover the art of: Polarizing job postings Evaluating core behavioral traits in […]

The post Ep. 317 – Elevate Your Hiring Game appeared first on COO Alliance.

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In today’s episode, Cameron talks to Raquel Izumi, PhD, who is COO at Vincerx Pharma. Raquel shares her remarkable career path and her transition from a science-oriented background to taking on a leadership role in the competitive biotechnology industry. She candidly shares about the company’s growth and challenges, including going public and navigating a stock […]

The post Ep. 316 – COO, Vincerx, Raquel Izumi appeared first on COO Alliance.

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Share This Episode On: In today’s episode, Cameron delves into the crucial role of the COO and introduces the COO Alliance, a community exclusively for COOs or second-in-command professionals. He also mentions the recent launch of The Ops Spot for operations professionals reporting to the COO. The discussion touches on the importance of CEOs understanding […]

The post Ep. 315 – The Integrator’s Playbook appeared first on COO Alliance.

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Share This Episode On: In today’s episode, Cameron talks to Rohit Sheth, the COO of GrowRev. Rohit and his brother Rohan have successfully built a thriving digital marketing agency with remarkable growth. Rohit discusses how GrowRev has achieved exceptional growth, the shift to managing their own marketing, sponsoring mastermind events, their unique internal culture, and […]

The post Ep. 314 – COO, GrowRev, Rohit Sheth appeared first on COO Alliance.

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Share This Episode On: In this episode, Cameron and Mike Arce, hosts of the GSD Show, take a deep dive into core values and their practical application in the workplace. Cameron introduces a powerful alternative to conventional vision statements by unveiling the concept of vivid visions. They explore the significance of categorizing tasks into four […]

The post Ep. 313 – 50x Your Fitness Studio appeared first on COO Alliance.

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Share This Episode On: In this episode, we dive into a conversation with Johan Stoop, who shares insights from his experience at “Pause Breathwork,” a wellness company founded by Samantha Skelly. Johan discusses the importance of alignment within a leadership team and how it contributes to effective decision-making and growth. He also reveals the journey […]

The post Ep. 312 – COO, Pause Breathwork, Johan Stoop appeared first on COO Alliance.

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In this episode, we dive into a conversation with Johan Stoop, who shares insights from his experience at “Pause Breathwork,” a wellness company founded by Samantha Skelly. Johan discusses the importance of alignment within a leadership team and how it contributes to effective decision-making and growth. He also reveals the journey of transitioning from a […]

The post Ep. 312 – COO, Pause Breathwork, Johan Stoop appeared first on COO Alliance.

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Have you ever felt the need to crystalize your company’s future in a way that attracts the right people and resources while propelling you toward your goals? What if I told you there’s a game-changing concept that can make your vision a magnetic force for your business?

In this thought-provoking episode, Cameron shares the transformational power of crafting a vivid vision for your company. Drawing on his vast experience, Cameron explains how this concept can shape your organization’s culture, attract the right talent, and propel you toward success.

Ready to transform your business through the vivid vision concept? Go listen to the full episode now for in-depth insights and actionable steps!

What You’ll Learn in this Show:

How to create a vivid vision for your company.
The role of core values in shaping culture.
Attracting the right talent and partners through your vision.
The magnetic power of a well-crafted vivid vision.
The missing piece in popular business methodologies.
And so much more!

Resources:

Connect with Olivia: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 311 – Live Life King Size appeared first on COO Alliance.

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In today’s episode, Cameron talks to Andrew Cariboni, COO at Unbound Merino. Andrew discusses various aspects of his role as the second-in-command, including the company’s growth, his long-standing relationship with the CEO since childhood, hiring his spouse, dealing with cash flow challenges, and managing the company’s rapid scaling. The episode also covers how the company uses pre-orders to manage cash flow and the importance of outsourcing.

Andrew discusses his professional development as COO and his efforts to learn from other entrepreneurs by venturing out of his comfort zone. The discussion will explore whether there is a difference in approach between second-in-commands and CEOs. Andrew reflects on the highs and lows of his journey. In addition, Andrew addresses inventory management, while Cameron introduces an inventory management formula known as the “240 number” for optimal inventory management.

Get ready for inspiring insights, behind-the-scenes stories, and practical advice on growth, cash flow, and teamwork. Tune in now and level up your business game.

What You’ll Learn in this Show:

The value of engaging with a diverse community of entrepreneurs.
About Unbound Merino, including their unique selling point and their decision-making process.
Andrew’s approach to deciding between in-house or agency outsourcing.
The importance of understanding and managing cash flow.
Their hybrid approach, implementing both the Scaling Up model and the EOS framework.
Learning to let go of tasks and delegate effectively as entrepreneurs and leaders.
Seeking second opinions on expert advice.

Resources:

“3HAG WAY” by Shannon Susko

Connect with Cameron: Website | LinkedIn

Subscribe to our YouTube channel – Second in Command Podcast on YouTube

Get Cameron’s book “Free PR”

Connect with Andrew Cariboni: LinkedIn | Unbound Merino

The post Ep. 310 – COO, Unbound Merino, Andrew Cariboni appeared first on COO Alliance.

3HAG WAY: The Strategic Execution System that ensures your strategy is not a Wild-Ass-Guess!

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In this episode, Cameron talks to Matthew Graham, COO of Fastgrowingtrees.com. He shares some funny yet effective marketing tactics that caught people’s attention. He recounts the time when Jeff Booth, CEO of BuildDirect, playfully used military helicopters for delivering construction materials instead of drones, leaving people in splits. Another successful campaign involved privacy trees and nosy neighbors, emphasizing the importance of relatable and engaging marketing.

Matthew dives into his own experience of joining a new company and how he immersed himself in understanding the business. He emphasizes the significance of connecting with team members at various levels, gathering insights from the field, and becoming data-driven to make informed decisions. The discussion transitions into onboarding remote executives, a challenge many companies face. While there might not be a one-size-fits-all solution, a combination of physical visits, virtual meetings, and individual check-ins seems promising.

If you’re curious about how humor can be a game-changer in marketing and want to explore effective ways of onboarding remote executives, tune in to this enlightening episode now.

What You’ll Learn in this Show:

How humor can be a powerful tool in marketing campaigns.
Strategies for onboarding remote executives and integrating them into the team.
The importance of understanding your business deeply and using data to drive decisions.
Balancing customer experience with cost-effectiveness in business operations.
Creative ways to engage audiences and make your marketing memorable.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 309 – COO, Fastgrowingtrees.com, Matthew Graham appeared first on COO Alliance.

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In this episode, Cameron Herold talks to Brian about the crucial stages of an entrepreneurial journey. As an experienced business mentor, Cameron sheds light on the different growth phases, from small startups to scaling with hundreds of employees. He emphasizes that finding the right second-in-command is pivotal for achieving strategic thinking and sustainable expansion. He […]

The post Ep. 308 – Business and Beers appeared first on COO Alliance.

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In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Brand Builders podcast, Rory Vaden. Cameron reveals the secrets for turning a personal brand into an eight-figure business. They look into the importance of attaching your name to your company so that your hard work goes […]

The post Ep. 307 – Four Lessons Personal Brands Need to Know to Go to Eight Figures appeared first on COO Alliance.

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Ever wondered how to successfully navigate the world of private equity and business growth? In this episode, Matt Lesser takes us through his early days in the family business, the challenges he faced, and the mentors who shaped his path. He delves into the intricacies of private equity, highlighting the importance of understanding the ethos […]

The post Ep. 306 – Founder, Uniquely Normal, Matt Lesser appeared first on COO Alliance.

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In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of the Powered by Instinct podcast, Amy Bruske. They discuss the Kolbe Strengths Assessment and how it changed his perspective on how he approaches diversity of strengths in the work environment. They also discuss company culture, leadership dynamics, […]

The post Ep. 305 – How to Build a Strengths-Based Partnership Lessons appeared first on COO Alliance.

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Our guest today is Jhana Li, co-founder of The Ops Spot with Cameron. Jhana describes herself as, “operations-obsessed, with proven experience developing scalable remote teams and infrastructure. I am a systems thinker, who can simultaneously evaluate a company at the 30,000-foot and 3-foot level, and execute in the way that serves both.” Her expertise lies […]

The post Ep. 304 – Co-Founder, The Ops Spot, Jhana Li appeared first on COO Alliance.

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In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and the host of Rethinking Execution, Scott Levy. They discuss bridging the strategy execution gap that occurs when a company scales itself to greater and greater revenues. They examine the vivid vision concept, outlining how it synthesizes the best ideas from […]

The post Ep. 303 – Rethinking Execution appeared first on COO Alliance.

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In today’s episode of The Second in Command, we’re featuring a conversation between Cameron and Entrepreneur on Fire host John Lee Dumas. They discuss the importance of enjoying the journey, having some fun, laughing a little, and spending time with the people that matter most, because this is just what we do to pay our […]

The post Ep. 302 – Unleash the Power of Your Second in Command appeared first on COO Alliance.

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Today’s episode features a conversation between Cameron and the host of The Gig Experience podcast to discuss how he got started in the Entrepreneurs Organization, why leaders have to be cognizant of the lack of human connection due to remote work, and the differences in the way people work in the Middle East, Europe, Asia […]

The post Ep. 301 – Navigating Remote Work & Cultural Diversity in Entrepreneurship appeared first on COO Alliance.

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Our guest today is COO Alliance Member Matt Verlaque, Chief Operating Officer of SaaS Academy, a complete business growth system for Software as a Service (SAAS) founders based in Kelowna, British Columbia. Matt is a passionate tech entrepreneur who took a very non-traditional path to get there. After a decade as a fire Lieutenant with […]

The post Ep. 300 – COO, SaaS Academy, Matt Verlaque appeared first on COO Alliance.

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The Chief Operating Officer of any business has many roles. They are responsible for the execution of the CEO’s vision – turning those ideas into real results. They can also embody other roles, that of a mentor, a partner and even an heir apparent in more mature businesses. In today’s episode, Cameron offers thoughts on […]

The post Ep. 299 – The Core Roles of a COO appeared first on COO Alliance.

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Our guest today is Tim Duffany, Managing Partner of M. Duffany Builders in Falmouth, Massachusetts, as well as a member of the COO Alliance for the past three years. Tim joined the family business five years ago, where his expertise in the financial services industry has offered a fresh perspective. Tim has been instrumental in […]

The post Ep. 298 – Managing Partner, M Duffany Builders, Tim Duffany appeared first on COO Alliance.

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Every business needs a COO, a second in command who can take your vivid vision and make it a reality through the day to day operations of your business. In today’s episode, Cameron offers his advice on finding and keeping an A-level COO. He’ll explain the ins and outs of creating a COO scorecard – […]

The post Ep. 297 – How to Find an A-Player COO appeared first on COO Alliance.

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Today’s episode is a unique one. Our guest is Delaney Keating, a former COO Alliance Member who had originally been booked to be on a previous episode of the podcast before circumstances and strategic business decisions led to her being let go from her position. Delaney offers some real honesty and vulnerability, as well as […]

The post Ep. 296 – Delaney Keating appeared first on COO Alliance.

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There is a skill that a COO can bring to a business and supercharge a brand, one that we often don’t think about, or fail to use most effectively: Public Relations (PR). In today’s episode, Cameron provides insight on this often overlooked skill and how you can use it to create real growth for your […]

The post Ep. 295 – Supercharge Your Brand: Three Easy Steps to Free PR, and Why PR is a Subset of Sales, not Marketing appeared first on COO Alliance.

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Our guest today is Mehul Gaglani, Director of Finance, Excellence and Operations for Dev Gadhvi Creations Private Limited, a business that serves people who are looking to build their business around passion by having multiple streams of income. Dev Gadhvi serves trainers, coaches, mentors, experts, and infoprenenuers, largely in the 30-40 year age group. They […]

The post Ep. 294 – Director of Finance, Excellence and Operations, Dev Gadhvi, Mehul Gaglani appeared first on COO Alliance.

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Every business has a culture. Even if you say you have no culture – that is in fact your culture. You can think of culture as a painted picture. It’s you as the CEO, looking into your crystal ball and seeing what your company looks and feels like. It describes every aspect of your company, […]

The post Ep. 293 – Culture is by Design: Rolling out the Painted Picture appeared first on COO Alliance.

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Our guest today is Noor Barrage, Managing Partner and Chief Operating Officer for Impact School, a company that works with small to medium-sized businesses to help them scale online using social media. Impact averages around $400,000 USD per month, with nine people internally, not inclusive of their fractional sales team. Impact has partnered with a […]

The post Ep. 292 – COO, Impact School, Noor Barrage appeared first on COO Alliance.

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Building a business designed for growth and a culture that aligns with this idea is the goal of every entrepreneur, whether they realize it or not. The question is, how do you go about getting the right people? In today’s episode, Cameron provides some insight into building your culture and getting the right people. You’ll […]

The post Ep. 291 – How to Build Your Culture and Get the Right People appeared first on COO Alliance.

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Our guest today is Gladys Kong, Chief Operating Officer at Near. Previously, she was CEO of UberMedia, which was acquired by Near in 2021. Gladys oversees Near’s privacy initiatives and privacy policy. At UberMedia, she was responsible for assembling a best-in-class data science team and pivoting it from a social media app developer to a […]

The post Ep. 290 – COO, Near, Gladys Kong appeared first on COO Alliance.

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This is a recast of a podcast conversation between Cameron and Bobby Richards, in which they discuss an issue that many people in business may not be aware of: what the role of a Chief Operations Officer really entails. During the discussion, they discuss the unique role of the COO, as the person who handles […]

The post Ep. 289 – Conversation with Bobby Richards and Cameron Herold – Understanding the Role of the COO appeared first on COO Alliance.

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Our guest today is Jake Heeb, COO Alliance member and VP of Operations for WishingUWell Inc. Jake is dedicated to helping others grow and succeed, and supporting WishingUWell’s efforts to be a more collaborative and well-functioning team. He is the go-to person for taking on issues, troubleshooting, and driving results. His mission is simple—be the […]

The post Ep. 288 – Vice President of Operations, WishingUWell, Inc., Jake Heeb appeared first on COO Alliance.

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It’s a difficult scenario, but it’s all too common: You have people on your team who simply don’t measure up. They may have poor results, or perhaps they don’t reflect your core values. Either way, something needs to be done. You may even need to fire them. In today’s episode, Cameron offers some insight into […]

The post Ep. 287 – How to Know Who to Keep and Who to Fire appeared first on COO Alliance.

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Our guest today is Christine Watts, Head of Client Success for Ninety.io. Christina has been the driving force behind the company’s incredible growth, taking it from 25 to 120 employees in just three years. They’ve also secured two rounds of funding in their series A and B rounds, propelling them to new heights allowing them […]

The post Ep. 286 – Head of Client Success, Ninety.io, Christine Watts appeared first on COO Alliance.

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This is a recast of an episode of the Chris Harder Show, in which Chris sits down with Cameron to discuss how to be a better CEO and choose the right second-in-command. During the discussion, they talk about the takeaways from his book, The Second in Command. They discuss Cameron’s current digital nomad journey and […]

The post Ep. 285 – Conversation with Chris Harder and Cameron Herold – How to be a Better CEO appeared first on COO Alliance.

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Our guest today is Başak Büyükçelen, Chief Operations Officer for Pressbooks. Born and raised in Istanbul, Turkey, Başak describes herself as a storyteller, film enthusiast, photographer, IT manager, extrovert and immigrant living in Montreal. She is the founder of Supper Society and co-founder of Code Forward. Başak is also a published photographer and has edited […]

The post Ep. 284 – COO, Pressbooks, Başak Büyükçelen appeared first on COO Alliance.

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Humility is not a trait we often associate with being a CEO, but it is necessary to be able to have the kind of relationship with your trusted COO to say, ‘Hey, I’m not strong in this area, can you help?’ Having that level of trust is a vital component of the CEO/COO relationship. In today’s episode, Cameron offers some thoughts on the yin and yang of the CEO and COO, and why so many entrepreneurs are on the spectrum for bipolar disorder. He also discusses why behavioral traits and skill sets are different for every role, a fact which needs to be considered when interviewing.

In This Episode You’ll Learn:

The two-in-a-box approach to the CEO/COO relationship.
Why turbulence in a company can be destructive to the culture.
Why the CEO needs to have a safe place to talk about their fears and insecurities.
And much more…

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 283 – Being Vulnerable and Humble as a CEO and Connecting with Your COO appeared first on COO Alliance.

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Our guest today is COO Alliance member Alicia Williams, the Chief Operating Officer of the Center for Family Representation. Alicia oversees CFR’s diversity, equity, inclusion and belonging work, human resources, information technology, and administration activities, and also works closely with our CFO and Executive Director on strategic planning, facilities and operations issues. She has more than two decades of extensive HR experience including diversity, equity and inclusion, labor relations, change management, talent acquisition, and staff engagement. Alicia most recently served as Managing Director of Human Resources at Food & Water Watch, a non-profit environmental organization. She oversaw the strategic direction of their Human Resources department, making sure the work was in alignment with the mission, goals and objectives of the organization. In today’s episode, she and Cameron discuss the challenge of transitioning to report to a new CFO, and the value of taking a step back and using surveys internally to gather more data to ensure that everyone is on the same page.

In This Episode You’ll Learn:

Being an extroverted CEO vs the more commonly-found introverted COO.
Lessons learned from implementing a new human resources information system a little too quickly.
The importance of executing all the time and being intentional with data.
What senior executives need to do to help executive search firms place them with the right company.

Resources:

Connect with Alicia: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep.282 – Chief Operating Officer, Center for Family Representation, Alicia Williams appeared first on COO Alliance.

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The relationship between a CEO and COO is a vital one for a business. It’s a yin/yang relationship, where the COO can help to bolster areas where the CEO may be weak, while executing on the CEO’s larger vision. In today’s episode, Cameron provides some insight into this relationship – how to measure its quality and how to identify possible warning signs. You’ll discover why one of the primary tasks for a COO is to bring the CEO back down from the stratosphere once in a while. You’ll also learn the importance of being present to help each other solve problems.

In This Episode You’ll Learn:

Why the COO needs to help keep the CEO ‘grounded’ from time to time.
The importance of core values and taking care of each other.
The warning signs to watch for in a COO/CEO relationship.
And much more…

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 281 – Measuring Quality and Warning Signs in the Relationship Between the CEO and the COO appeared first on COO Alliance.

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Our guest today is COO Alliance Member and Vice President of Search and Operations for Y Scouts, Sammy Siegal. Born and raised in Alabama, Sammy has worked in general practice senior management level executive search, managed entry-level talent acquisition strategy and execution within the big-4, and led talent acquisition at a SaaS startup supporting the cannabis industry. He’s passionate about developing high-performing recruiters, creating recruiting structures, and finding the right “purple unicorn” for clients. Sammy has search experience in most functional areas across the leadership spectrum including: CEO, President, accounting and finance, operations, sales and marketing, technology and product, human resources, people and culture.

In This Episode You’ll Learn:

The three core values of a successful leader.
The purpose-driven approach to recruiting.
Why the CFO has become the second-in-command to the CEO in newer industries, such as cannabis.
What companies need to do to get the best search results when recruiting.

Resources:

Connect with Sammy: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep.280 – Vice President of Search and Operations, Y Scouts, Sammy Siegal appeared first on COO Alliance.

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As a business scales, the roles within that business must evolve. Staff numbers increase, and the tasks that need to be completed increase as well. At some point, an entrepreneur needs to make the decision to take on a COO to help with the day to day execution of the business. This role will itself change and evolve as the business grows, and that evolution is the subject of today’s episode. Cameron discusses the reasons why you should hire an executive assistant before you need a COO, and the point at which you likely have your first management team. He also offers thoughts on timing – that a particular COO may be effective at one time in the company’s life cycle (from $2 million to $100 million for example), but not as the company gets larger.

In This Episode You’ll Learn:

Distinguishing between the COO role and the founder role.
Where to start in the process of hiring a second-in-command.
Why the CEO’s job is to grow people, not manage them.
And much more…

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep.279 – The Evolution Of The COO Role As Your Business Scales appeared first on COO Alliance.

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Our guest today is COO Alliance Member and Chief Operating Officer for Vintory, Randy Bonds. Since grade school Randy has had a passion for entrepreneurship. For more than 30 years he has been building his skills by owning and operating eight companies all focused in travel and tourism. Founding, scaling, and selling five companies taught him a lot about operations. Each company Randy has been involved in has helped him to understand a variety of operational processes – some of which work, and others, not so much. Over the last 16 years, his focus has been in the vacation rental industry, including owning three property management companies (one international), a digital marketing company for VR’s, and helping other VRM’s grow inventory with Vintory.

In This Episode You’ll Learn:

What it was about Vintory that made Randy want to shift from entrepreneur team member in the company.
Navigating the CEO/COO relationship.
The importance of having a balance between work and personal life.
How to balance the need to say “no” to great ideas with not discouraging employees.

Resources:

Connect with Randy: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep.278 – COO, Vintory, Randy Bonds appeared first on COO Alliance.

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Our guest today is Chief Operating Officer for Fibernetics, Hee Kim.

Hee is a versatile and creative operational mastermind, leading all business and operational functions for Fibernetics, a globally recognized Canadian telecom company that has been providing innovative products and services for over 20 years. He regularly works in close partnership with the other leaders, leading day-to-day management of the organization and executing on the overall strategy. He’s a dynamic leader who is passionate about the overall commitment to excellence and innovation of the business. Hee also brings with him military experience gained from his service in the South Korean army. In this episode, Cameron and Hee discuss his first 90 days as CFO, working with not one, but two co-founders as co-CEOs, as well as his thoughts on reducing the company size by 30% over four years, all while maintaining a top notch company culture.

In This Episode You’ll Learn:

The unusual way Hee was introduced to Fibernetics co-founder and Chief of Staff John Stix and fiber networks.
Unlocking the communications opportunity in Canada – providing a service for French Canadian demographics.
How Hee transitioned roles, from the Chief Financial Officer to Chief Operating Officer.
Hee’s leadership philosophy and the principles he’s working on to better lead people.

Resources:

Connect with Hee: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 277 – COO, Fibernetics, Hee Kim appeared first on COO Alliance.

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Are you a fan of TED or TEDx talks? Cameron has attended the main five day TED event since 2010. This is mainly because his TEDx talk, ‘Let’s Raise Kids to be Entrepreneurs’ went viral in 2009, and has now had over two and a half million views online. Today’s episode is a rebroadcast of that 2009 TEDx talk. During the presentation Cameron reveals that a child who is bored in school, failing classes, at odds with peers might actually be an entrepreneur in the making. He makes the case for parenting and education that helps would-be entrepreneurs flourish — as kids and as adults.

In This Episode You’ll Learn:

Why we should be raising kids to be entrepreneurs instead of lawyers.
Why entrepreneurs aren’t the best students.
The importance of teaching kids to negotiate and discover opportunities.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

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Our guest today is COO Alliance member and Vice President of Operations for SMB Team, Brandon Bowers.

Brandon is an operational leader with a history of scaling small businesses. His past experience has included sales, sales leadership, and entrepreneurship. In his current role, Brandon works to establish the best small law firm growth company in existence. Their goal in 2022 was to double 240 small law firms. SMB Team’s mission is to have the biggest positive impact on the legal industry (and eventually other industries) through their one-of-a-kind full-service marketing, review generation software and business management and marketing coaching for attorneys.

In This Episode You’ll Learn:

Why Brandon made the choice to join the COO Alliance.
The various communications systems SMB Team have put in place as they’ve scaled their business.
How Brandon and the SMB Team have created 200% growth year over year over the last 5-6 years.
The different meeting rhythms that are critical to scale, as well as how they deal with priority management to scale the organization.

Resources:

Connect with Brandon: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

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No one likes to be reminded of all the things that are wrong with their business. For many of us, accepting feedback, particularly criticism, can be extremely difficult. In today’s episode, Cameron discusses how he finally learned to accept feedback for what it is – a learning opportunity. He’ll discuss the reasons why he used to get confrontational and why feedback was so hard for him to accept. He’ll also share lessons he wishes he’d known at a much younger age.

In This Episode You’ll Learn:

What happens when you have support from people who understand the problem.
The importance of asking the right questions of your team.
How to create a no-blame environment where people don’t fail, systems fail.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 274 – Getting Feedback and Being Vulnerable in Your Business appeared first on COO Alliance.

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Our guest today is the President of Iron Tribe Fitness, Karen Broadwater.

As the President of Iron Tribe Fitness, Karen has always been passionate about executing and advancing brand strategy, driving customer engagement, and improving the user interface experience. Before taking the role of President in 2018, she was the Vice President of Brand Experience. Iron Tribe Fitness is a rapidly growing franchise brand with nine corporate locations and 29 total locations across the country. Not only has Karen been with the company for 11 years now, but she began her journey as a customer. In today’s episode, Cameron and Karen discuss some of the idiosyncrasies of being a franchisor, and how they were able to remain resilient even through the height of the pandemic.

In This Episode You’ll Learn:

Karen’s 11-year journey with the company, from being a customer to eventually taking over as company President.
How they were able to create a remote culture, retain customers and maintain franchise partners during COVID, when everything was shut down.
How Iron Tribe has made use of ‘the flywheel effect’ to help grow their business over time.
Some of the most common marketing mistakes gyms regularly make.

Resources:

Connect with Karen: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 273 – President, Iron Tribe Fitness, Karen Broadwater appeared first on COO Alliance.

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Most entrepreneurial CEOs are on the spectrum for bipolar disorder. Also known as manic-depressive illness, bipolar disorder is a mental illness that causes significant shifts in mood, from elation to extreme depression. Some research indicates people with bipolar disorder may show superior leadership skills early in life, possibly because of the intense energy and focus that comes with the manic phase of the illness. It’s been called “the CEO disease” because so many notable leaders, including Winston Churchill, Ted Turner, and Jane Pauley are known or believed to have experienced bipolar disorder. Do you or your employees get tired of the chaos that you caused with your crazy random ideas? If so, today’s episode is for you.

In This Episode You’ll Learn:

The 11 traits shared by most entrepreneurs.
Why, for an entrepreneur, bipolar disorder can be a superpower.
How to navigate the highs and lows of being a CEO, and how to ride the entrepreneurial roller coaster.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep.272 – None of This Actually Matters appeared first on COO Alliance.

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Our guest today is the Director of Programs for the Special Operators Transition Foundation, Joshua Johnson.

Joshua is well aware of the importance of leadership in every organization. Having developed leaders in finance, tech, utilities, law enforcement, and the military, he knows that leadership matters regardless of what a company does. He has served for over 31 years in the US Army, the last 20 as a Green Beret. He served in every leadership position, from first-line supervisor to an executive board. He’s been able to leverage that time, his education, and his experience in business to transform emerging, new, and existing supervisors into the active leaders organizations need.

In This Episode You’ll Learn:

What the Special Operations Transition Foundation does, and the language differences between the military and the private sector.
The Foundation’s three-step process for career exploration.
The concept of a senior enlisted advisor, and why that person is the voice for the workforce.
Some of the core areas Joshua focuses on with people, such as employee engagement and understanding cultural differences.

Resources:

Connect with Joshua: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 271 – Director of Programs, Special Operators Transition Foundation, Joshua Johnson appeared first on COO Alliance.

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Every entrepreneur has a to-do list, and for most of us, it’s quite long. However, as part of that list you probably have a top 5 list – the most important tasks to complete each day. If you’re like most of us, many of those vital tasks are ones that drain your energy. In today’s episode, Cameron shares a system that’s easy to implement, but also incredibly impactful. In fact, it helped Cameron and his team build 1-800-Got-Junk. He’ll show you ho to finally deal with those tasks you’re not so good at. He’ll also discuss the core skills for delegating projects and tasks, so that they get done on time and on budget, and that allow you to get the results you need.

In This Episode You’ll Learn:

The ‘Top 5’ system, first seen in Napolean Hill’s book ‘Think and Grow Rich.’
Why you shouldn’t start your morning by checking emails, working on random projects, or making calls.
Why, when an employee comes to you and says they’ll get it done by Friday, they really won’t.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 270 – The Top 5 List: Getting Things Done appeared first on COO Alliance.

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Our guest today is COO Alliance member and Operations Manager of Growth Cave, Jordan Marksberry.

Jordan is the operations manager for the Growth Cave, a digital marketing agency that helps businesses get new clients through Facebook advertising. Jordan is only 20, but he’s running a company that will do about $20 million in revenue this year, maybe a little bit more than that. Starting as employee number one, he works with two CEOs to run what is now a 43-person business. Today’s episode covers a lot of ground, from growth, leadership and delegation, to automation and leveraging technology.

In This Episode You’ll Learn:

The seemingly ever-present imposter syndrome found among CEOs.
Jordan’s path to becoming an Operations Manager.
How he takes increasingly more responsibility off the founders’ plates.
Some of the different technology tools that he relies on to do his job.

Resources:

Connect with Jordan: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 269 – Operations Manager, Growth Cave, Jordan Marksberry appeared first on COO Alliance.

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Do you think out loud as a CEO? Have you ever really thought about all the business lessons you now know to be true? When Cameron was the CEO for 1-800-Got-Junk, he learned the dangers of thinking out loud, especially when coupled with a large title like CEO or COO. In today’s episode, Cameron will share some of the things he learned from his experiences, as well as his extensive journaling practice after leaving 1-800-Got-Junk. He’ll outline some of the roughly 60 lessons in business that he wishes he’d known when he was in the middle of building the company.

In This Episode You’ll Learn:

Why the CEO should be the last person to speak in meetings.
The importance of listening twice as much as we speak.
Why every single action as a leader has a ripple effect.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 268 – Why You Can’t Think Out Loud as a CEO appeared first on COO Alliance.

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One of the hardest parts of building a business is hiring the right people. This becomes even more challenging when you’re looking to hire a second in command. You need someone you can trust on a deep level and someone who has the right skills set for the job. If you make the wrong hire in this area, it can be catastrophic for your business and ruin years of hard work. Today’s episode is a rebroadcast of an episode of the “Journey with Cristian D. Evans” podcast, where Cameron discusses, among other things, the importance of hiring the right second in command.

In This Episode You’ll Learn:

Why so many business owners make it so hard for themselves.
Why the first 30 days are vital when hiring a new CFO.
The importance of integrating your culture into a company following an acquisition.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 267 – How to Scale and Grow Your Business by Finding the Right COO appeared first on COO Alliance.

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There’s an old adage that says, if the rate of change outside your business is greater than the rate of change inside your business, you’re out of business. You’ve no doubt heard about ‘The Great Resignation,’ the mass exodus of workers leaving their jobs during the COVID-19 pandemic, amid strong labor demand and low unemployment. The term was coined by Anthony Klotz, a professor of business administration at Texas A&M University in May 2021. In this episode, Cameron will offer his thoughts on the Great Resignation, specifically why he thinks it’s actually a positive thing.

In This Episode You’ll Learn:

Why Cameron believes it’s about time employees stopped working for bad companies.
How to grow a business when faced with a founder who constantly reprioritizes.
Why the outcome is always more important than the process.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 266 – The Great Resignation and Connecting with Employees appeared first on COO Alliance.

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Our guest today is COO Alliance member and COO of Canopy Management, Haley Burt.

Canopy Management is an e-commerce brand management firm that sees an 84% average YOY profit lift for our clients. The company was built from scratch, with no external funding or investments, and is now working with over 150 brand partners across the globe and with over $1B in annual managed revenue. Primarily they work with other brands to help them sell on Amazon and Walmart.

Haley was born in Connecticut and raised in Houston, TX. She got her Bachelors of Science in Biochemistry at the University of Texas in Austin before becoming a member of Canopy. While getting her degree, Haley worked in labs synthesizing carcinogenic proteins and testing small molecules as potential inhibitors. She also worked in a computational biophysics lab simulating conformational changes in protein structures using supercomputers.

In This Episode You’ll Learn:

How Canopy has managed an incredible 84% year-over-year profit growth for their brands.
How the company adapted and grew during the pandemic and why they chose to be a COO Alliance member.
The complexities of dealing with a huge organization like Amazon.
How they balance the needs of the customer with the reality that not everything can be done their way.

Resources:

Connect with Haley: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online COO training course – Invest In Your Leaders

The post Ep. 265 – COO Canopy Management, Haley Burt appeared first on COO Alliance.

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As the CEO of your business, delegating projects and tasks is part of your daily routine. Unfortunately, that daily routine can also include occasional conflicts with your CFO. In this episode, Cameron offers his thoughts on the importance of delegation, as well as a few tips for managing conflicts – simple models that you can use to defuse any situation and come out stronger.

In This Episode You’ll Learn:

Why the second in command’s role is to help make the CEO a better executive.
Why so many CEO’s have difficulty with delegation.
How to work through ideological differences and manage conflicts in a healthy way.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

The post Ep. 264 – CEO Task Delegation and Managing Conflicts with the CFO appeared first on COO Alliance.

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Collin builds high-performing organizations by focusing on developing people, processes, and planning. He learned to leverage his experience leading small teams within an elite Marine Corps unit as well as his time as an officer in the Army Special Operations to turn regular organizations with normal leaders and team members into motivated and engaged high-performing teams. He also worked with the Special Operations Transition Foundation, a charity organization that places people with special operations backgrounds into the business world, where they can leverage their leadership skills. From there he moved on to the Prenlyn Automotive Group, which is a family owned company that currently operates 30 Midas Tire and Auto franchises throughout Philadelphia, Allentown, and Central New Jersey. The company’s core focus is to inspire growth, and they strive to go above and beyond for their clients no matter the challenge.

In This Episode You’ll Learn:

How Collin transitioned from the military to the real world.
His work with the Special Operations Transition Foundation.
The benefits and challenges of working within a franchise organization.
How to overcome the fear of feeling like an impostor.

Resources:

Connect with Collin: Website | LinkedIn

Special Operations Transition Foundation

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

The post Ep. 263 – COO, Prenlyn Automotive Group, Collin Hamel appeared first on COO Alliance.

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Do you know when you should hire a COO? Do you know when you should be incentivizing them with equity or stock options? In today’s episode, Cameron will examine these questions and provide insight on the right time method for hiring a second in command. He’ll offer thoughts on when you should look at hiring a CFO, and whether or not a fractional CFO is a viable option.

In This Episode You’ll Learn:

The right time to hire a second in command.
The value of having a CFO in your business.
Why it’s not necessary to offer equity to get good employees.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

The post Ep. 262 – When to Hire a CEO and a CFO appeared first on COO Alliance.

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Our guest today is CEO, President and Board Member of Poppulo, Samantha Bufton.

Samantha has successfully driven transformational growth for organizations of all sizes for almost 20 years. Prior to joining Poppulo in 2022, Samantha served as EVP/ General Manager of Momentive-AI’s (formerly known as SurveyMonkey) survey business. She joined Momentive as a product leader in 2013 to architect its Enterprise offering. Previously, she spent 15 years in product management roles at Facebook, Intuit, FanSnap, and Yahoo, where she built and led teams that created innovative consumer and enterprise products. She also worked on the Corporate Development team at Autodesk, driving M&A integration and strategy initiatives.

She has a B.Sc. Computer Science from the University of Hertfordshire and an M.B.A. from the University of Oxford.

In This Episode You’ll Learn:

Samantha’s path, starting with her move to the Bay Area in 1998 as the technology explosion was just beginning.
Some of the critical mistakes companies make when integrating or merging with a company.
How the onboarding process for remote employees has changed.
The importance of communicating uncertainty and being agile to your employees.

Resources:

Connect with Sam: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

The post Ep. 261 – CEO, President and Board Member of Poppulo, Samantha Bufton appeared first on COO Alliance.

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Are you a CEO looking to take your business to the next level without burning out? In this episode, Cameron discusses his advice on growing your company without overworking yourself. Key to this is hiring the right personnel, starting with outsourcing to fractional employees before moving on to full-time hires, with an emphasis on revenue-producing roles. Cameron also recommends hiring ahead of the curve and using a “vivid vision” to attract potential hires. But how do you make the decision to hire full-time versus outsourcing? It all comes down to workload. Cameron also shares his personal experiences with burnout and hiring practices.

In This Episode You’ll Discover:

Cameron’s advice on growing a business without overworking oneself.
Hiring the right personnel is crucial, starting with outsourcing and fractional employees, and focusing on revenue-producing roles.
Hiring ahead of the curve is recommended, and the vivid vision can be used to attract potential hires.
The decision to hire full-time versus outsourcing should be based on workload, and Cameron shares personal experiences about burnout and hiring practices. Additionally, the interview covers diversity, virtual companies, and hiring practices, including the importance of aligning values and purpose in the workplace.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 260 – Building The Foundations And Growing Your Business Without Sacrificing Your Well-being appeared first on COO Alliance.

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Our guest today is COO Alliance member and COO of Germfree Laboratories, Jeff Serle.

During his 30+ year career at Germfree he has led the design of Biological Safety Cabinets, Laminar Flow Equipment, Pharmacy Isolators, Class III Gloveboxes, as well as Modular and Mobile BSL 3 Laboratories and Cleanrooms. Jeff holds a Bachelor of Science in Mechanical Engineering from Florida International University. He has been a long-standing Member of the Controlled Environment Testing Association (CETA) and has twice been selected to serve on the Board of Directors in 1997, then again in 2009. Jeff served CETA as the Chair of the CETA National Board of Testing (CNBT), which developed the Registered Cleanroom Certification Professional for Sterile Compounding (RCCP-SC) Exam, from 2009 – 2012 and is formerly the President of CETA. He is also a member of the American Biological Safety Association and the American Society of Heating, refrigeration, and Air-conditioning Engineers.

In This Episode You’ll Learn:

The transition from a family business to a traditionally-run business, and the challenges faced during that transition.
Jeff’s process for socializing the current team when bringing in people from the outside.
The importance of training interviewers in the actual process of interviewing candidates.
Some of the elements Jeff has worked on in the last few years to make him a better leader.

Resources:

Connect with Jeff: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

The post Ep. 259 – Germfree Laboratories Inc COO, Jeff Serle appeared first on COO Alliance.

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In today’s episode, Cameron offers the real secrets to creating a fast-growing company.

You’ll learn how Cameron grew 1-800-Got-Junk from $2 million to $106 million in just six and a half years. You’ll discover secrets on how to build a true leadership team that will help you grow the company. Cameron will discuss methods for building a real company culture. He’ll also offer some thoughts on leveraging free PR and magnetizing a vivid vision!

In This Episode You’ll Discover:

How to build a fast-growing company without giving away the farm.
Why building your business is like putting together a jigsaw puzzle.
The elements that stood out in the culture at 1-800-Got-Junk.
How Cameron took a decidedly unsexy business and turned it into a cult, landing over 5200 media impressions.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 258 – The 4 Pillars to a Fast-Growing Company Culture appeared first on COO Alliance.

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Our guest today is Robert Glazer, author and keynotes speaker, as well as the Founder and Chairman of the Board of Acceleration Partners.

Robert is a serial entrepreneur with a passion for helping individuals and organizations build their capacity to elevate.

Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards. He was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2. In addition to being a guest on podcasts such as this, Robert hosts the Elevate Podcast, where he sits down with CEOs, authors and thinkers to discuss personal growth and helping others live their best lives. He is an international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Thrive In The Virtual Workplace.

A regular columnist for Forbes, Inc. and Entrepreneur, Robert’s writing reaches over five million people around the globe each year on topics that range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. He’s also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance.

In This Conversation We Discuss:

How Robert ‘accidentally’ created a business that now has over 300 employees.
Why you should never feel guilty about asking a happy customer to leave a review.
How the company roles were realigned as they grew over time.
Details on Robert’s new book, Elevate Your Team
How Robert helped (then COO) Matt Wool in his growth on a spiritual, intellectual, emotional and physical level.

Resources:

Connect with Robert: Website | LinkedIn

CO Alliance Podcast – “Invest in your People with Matt Wool” (Episode 67)

Elevate Your Team book

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

The post Ep. 257 – Acceleration Partners Founder, Robert Glazer appeared first on COO Alliance.

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Today’s episode features an interview Cameron did as part of the Strategy and Leadership podcast with Anthony Taylor.

During the discussion, Cameron explains the point where a business needs a second in command: Specifically, when a business grows to the point where it can’t handle the people and is missing opportunities. Many entrepreneurs make the mistake of hiring one too soon. He explains why he believes a second in command needs to be able to oversee and lead the employees, without needing to know how to do everyone’s job. They take ideas out of the CEOs mind, organize them, and help decide which ideas to green, yellow, or red light. This means asking a lot of questions and putting systems in place to start projects. Cameron shares some of his ‘aha’ moments, such as his realization that a quickly growing company will easily outgrow the skills of its managers and leaders unless they are replaced or trained as you grow. He explains his belief that entrepreneurs need to lean out 2-3 years into the future, and if the company is going to be bigger, managers need to be given the skills they need to lead. He also provides the thinking behind the COO Alliance: Namely that there was no network for the second in commands with a minimum of $5 million in revenue. Now, the COO Alliance has members in 17 countries.

In This Conversation We Discuss:

The role of the second in command in a business.
Cameron’s biggest ‘aha’ moments after helping build four companies.
The importance of growing the skills of your managers.
The power of continuous learning and the COO Alliance.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 256 – How Improving Your Managers’ Skills is the Key to Business Growth appeared first on COO Alliance.

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Our guest today is Paul J. Zdunek, author, speaker, conductor, Grey Leadership expert and COO of Miller Kaplan

Paul has over 20 years of experience providing business leadership and advisory services for both nonprofit and for-profit organizations. He has been a Chief Restructuring Officer, Business Transformation Advisor, Change Management Leader, and Interim Executive for institutions requiring financial stabilization or organizational revitalization. He is often engaged by organizations requiring investigatory services to assess financial discrepancies, organizational inefficiencies, human resource challenges, and leadership conflicts. Paul has also designed and led proprietary transformational initiatives that help organizations reach their maximum potential through custom designed strategy sessions.

As part of his decade-long career as a musician/conductor, Paul has led or collaborated with The Baltimore Chamber Chorale, The Greater Twin Cities Youth Symphonies, Opera Vivente!, Minnesota Opera, The Dale Warland Singers, The American Composers Forum, and The Saint Paul Chamber Orchestra.

In This Conversation We Discuss:

How he brings the skills of a conductor into the business world.
The importance of the CEO/COO relationship.
Paul’s book, ‘Cowboys and Conductors.’
Why personality profiles are massively misused in the interview process.
The powerful connection between people and horses.

Resources:

Connect with Paul: LinkedIn | Twitter

Miller Kaplan

Cowboys and Conductors book

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 255 – Miller Kaplan COO, Paul J. Zdunek appeared first on COO Alliance.

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Today’s episode features a presentation Cameron gave called Vivid Visions, in which he outlines the reasons why vision statements just don’t work.

In this presentation, Cameron offers evidence why the standard, single line vision statement simply doesn’t work. He offers anecdotes about a high-profile sports psychologist who tried to apply the concept of visualization to business, and why that strategy didn’t work. He uses the example of a contractor who is given detailed blueprints of the dream home you want built to illustrate the way business needs to approach the idea of a vivid vision. Your team needs to understand the details of where you want the business to go in order for them to make that happen. He also uses the example of a client, who he has coached for four years, from 50 employees up to 700 employees, and who have just raised $255 million from Warburg Pincus, one of the top tier investment banks. They bought into the company at about a $2 billion valuation, all because of the dream of the vivid vision.

In This Conversation We Discuss:

Why the concept of visualization, used primarily in the sports world, doesn’t work that well for business.
How to build a vivid vision document – what your business will look and feel like in the next three years.
Why the CEO’s only job is to communicate the vision, and why a one-sentence statement doesn’t have the traction needed.
How to articulate the vivid vision, and then grow leaders so they can put the plans into action.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 254 – Vivid-Vision: A $250,000 Idea That Can Transform Your Company appeared first on COO Alliance.

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Our guest today is Rick Dietz, President of Advent.

Rick was brought into Advent by a private equity firm to report to the founders, Dr. Madan Kandula and Dr. Gwen Kandula and grow the organization. The conversation covers many areas, including how Rick came into the organization, and why he focuses on developing people. Advent is currently in the process of changing out the entire management team for new leadership. Rick offers insights on transitioning people, as well as his thoughts around the use of data and how Advent uses data to make decisions. They explore the challenges of working with a PE firm and how that’s changed the organization. He also shares his experiences of being an outside hire and coming into the organization.

In This Conversation We Discuss:

Why Rick believes in using data to make more informed decisions.
His previous work in practice management within the fertility space.
How the company culture has adjusted with the scaling and the injection of capital.
The various considerations that have to be addressed when making changes to the leadership team.
The importance of regular check-ins with the team.

Resources:

Connect with Rick: LinkedIn

ADVENT

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 253 – Advent President, Rick Dietz appeared first on COO Alliance.

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Today’s episode features a conversation Cameron had with Christopher Ian Bennett of the Vancouver Film School Storyteller’s Studio podcast.

In this wide-ranging discussion, Christopher and Cameron discuss the importance of narrative and storytelling in the way you drive your business and the way you introduce your brand, whether personal or corporate. They discuss some of the core stories that most companies are working from, such as the traditional overcoming adversity story, outlining the struggles and mistakes the company has made and learned from on the road to success. They discuss the need for an entrepreneur’s story to be told as authentically as possible, while ensuring that it’s targeted at the right audience. Cameron also offers his thoughts on the current state of political advertising in the US and Canada, including why he thinks the advertising they’re doing is focused more on the coverage and the traffic, rather than the message.

In This Conversation We Discuss:

The importance of narrative storytelling in the way you drive your business.
The five core stories that most companies have.
The importance of strategically syncing PR with marketing and sales.
The potential for PR to be a platform for other narratives.
Cameron’s picks for the top business books of the year.

Resources:

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 252 – The Art of Telling Your Story As An Entrepreneur appeared first on COO Alliance.

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Our guest today is Jason Oates, speaker, storyteller, coach and a founding executive and Chief Business Officer for LiveIntent.

Jason is a brand ambassador focused on pipeline fulfillment for LiveIntent – that is, whe he’s not singing 80’s pop hits with the company band, Rifff.

LiveIntent is a people-based marketing platform reaching over 250 million people monthly as they consume email newsletters that are sent by over 2,500 publishers and brands. As CBO, Jason is responsible for building new functions within the company to drive sustainable growth, mentor and develop people and contribute to the culture. He is also a thought leader and speaker in the AdTech and Martech community and often speaks at conferences and events such as Cannes, eTail, RampUp, DMA and Brand Innovators.

Jason started his career in 1996 as the first “Interactive” media planner/buyer at DMB&B and spent the next 15 years building and leading digital marketing functions for JMCP, Avenue A, IMS and Datran Media working on brands like P&G, GM, eHarmony and Verizon.

In This Conversation We Discuss:

The journey to build LiveIntent from a group of friends who have remained friends through the years.
Why Jason believes that his emotional intelligence has risen dramatically during his time with the company.
The strategies Jason and his CEO Matt Keiser use to navigate the inevitable conflicts and disagreements that arise.
The importance of building a supportive company culture to help your people thrive.
Why Jason stepped away from his role as President to become Chief Business Officer.

Resources:

Connect with Jason: Website | LinkedIn

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 251 – LiveIntent CBO, Jason Oates appeared first on COO Alliance.

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Today’s episode is a little different. Recently Cameron was featured on the Author Hour podcast hosted by Hussein Al-Baiaty, and we’re happy to give you the opportunity to hear that conversation. Cameron was there to talk about his latest book, “The Second in Command: Unleash the Power of Your COO.”

During their wide ranging discussion, Hussein and Cameron discuss the qualities and behaviours that make a great COO, as well as some of the challenges they face on a daily basis. They explore Cameron’s early life growing up with entrepreneurial parents – particularly his father – and how they gave him support and guidance he needed to come into his own as an entrepreneur. Of course they also discuss the new book, and some of the thought processes that went into writing it.

In This Conversation We Discuss:

Cameron’s background and how his path to entrepreneurship began at just seven years old.
The distinction between writing books and having books written, and why Cameron prefers one over the other.
Why his parents allowed Cameron the space to fail and succeed, and to learn from both experiences.
The importance of having an effective COO in your business.
Some of the biggest challenges faced by COOs.
The kinds of qualities a great COO should possess.

Resources:

Connect with Cameron: Website | LinkedIn

COO Alliance

Get Cameron’s latest book “The Second in Command: Unleash the Power of Your COO”

Get Cameron’s online course – Invest In Your Leaders

The post Ep. 250 – Unleashing the Power Of Your COO appeared first on COO Alliance.

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Our guest today is Katherine Jerkens, COO of Uncle Nearest Premium Whiskey.

Katharine took the bold decision to leave her career of 15 years in the hotel business to help build what now is a very successful whiskey company.

With over 15 years of experience in the hospitality industry, Katharine brings a fresh perspective to the world of distilling. She helps solidify Uncle Nearest Premium Whiskey as the top premium spirits brand alongside distributors, bars, and restaurants worldwide. She joined the Uncle Nearest team prior to its launch in 2017 as employee #1 when founder and CEO Fawn Weaver approached her about the idea of starting the whiskey brand. Her extensive experience leading sales teams and ability to grow and cultivate global companies through her leadership has proven invaluable for the brand, which reached nationwide distribution in less than two years after the initial launch.

In This Conversation We Discuss:

The history of Uncle Nearest Whiskey and her path from the hotel industry to the world of whiskey distilling.
The challenge of rolling out to all 50 states in two years.
How they scaled the business during the pandemic and the maneuvering that was necessary.
How they switched between on-premise business (hotels, restaurants, etc.) and off-premise business (grocery stores, etc.)
The ways in which Katharine balances being a mom and a business executive.

Resources:

Connect with Katharine:

Uncle Nearest Whiskey Website

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron’s online course – Invest In Your Leaders

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Our guest today is COO Alliance Member and B2B marketing specialist Kevin (Kevlex) Beeftink, COO of Funnelytics.

Kevin combines commerce, digital marketing and scalable processes to help businesses grow their efforts. Every commercial success comes with an operational challenge and vice versa, and he has experienced this cycle several times. He enjoys tackling challenges on every new round of growth.

This Dutch father of four is outspoken and highly driven, which reflects in his style of communication with internal and external stakeholders, usually at an executive and management level. Operations and digital marketing have become his field of expertise over the last decade, strategising and executing on highly effective digital marketing strategies for B2B, from strategy execution to team dynamics.

Prior to his time at Funnelytics, Kevin worked as an account and digital strategist for Create Value, a digital advertising agency in Holland and was the owner of To The Point Digital Productions, which offered custom platform development to clients based on WordPress.

Kevin takes great pride in creating and supporting a stable structure for his growing team of tech and marketing engineers.

In This Conversation We Discuss:

The fundamental differences between a CEO and a CFO.
Explaining to employees the differences between a budgeted revenue number, and a goal.
The importance of speaking your mind and sharing your mistakes.
The mistakes many companies make when choosing a digital agency.

Resources:

Connect with Kevin: LinkedIn

Funnelytics – Click Here

Kevin’s Website

Connect with Cameron: Website | LinkedIn

Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”

Get Cameron’s online course – Invest In Your Leaders

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Our guest today is LinkSquares’ Chief Legal Officer, Tim Parilla. Tim oversees LinkSquares’ legal posture and acts as a strategic advisor to the company’s management and corporate counsel customer base. He previously spent seven years as General Counsel for DraftKings. At DraftKings, Tim scaled the legal function and managed the company’s legal posture throughout numerous […]

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Our guest today is ActiveCampaign’s President, Sameer Kazi. Sameer is responsible for guiding the core operations and helping prepare the company for its next phase of growth. He is a deeply experienced software executive and operator with global P&L and public company experience helping growth stage & mature SaaS businesses scale revenue and operations. Sameer […]

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Our guest today is COO Alliance Member and COO of NVB Playgrounds, Inc. Lacey Jarvis. Lacey started at NVB Playgrounds Inc. as a CSR in 2016, and quickly was given the additional role of the Install Coordinator. As the busy season progressed and ended, she moved away from Install Coordinator to help out with Accounting […]

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Our guest today is COO of Reconstruction Experts, Inc. Mike Barclay. From his wide-ranging expertise in the industry to an unwavering stance on positive internal leadership, Mike’s impact on RE’s construction operations and activities as Chief Operating Officer is extensive. Mike’s almost 30 years of well-rounded experience, in everything from product development and project management […]

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Our guest today is Coterie Insurance’s COO, Kevin Mackey. Kevin Mackey leads the company’s operations, including finance, accounting, legal, scaling, people operations, security, tech services, and customer advocacy. After graduating with a degree in Finance and Accounting, and working as a buy-side equity researcher through the financial crisis era, Kevin tapped his entrepreneurial DNA as […]

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Our guest today is Entrepreneur’s Organization’s Chief Operating Officer, Deborah Rainey. Deborah has over 15 years of experience in non-profits. She has held leadership positions at Conservation International, transforming the grants and contracts function, focusing on centralizing management of US programs, and providing support to field programs in 30 countries. Deborah also held a leadership […]

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Our guest today is CapIntel’s Co-Founder and CRO, Rob Crnkovic. CapIntel is a B2B wealth management platform for financial advisors and asset managers that enables them to save time, and easily articulate the value of investments to their customers. Rob joined CapIntel with over 10 years of B2B sales leadership experience as a former executive […]

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Our guest today is Mailchimp’s Chief Operating Officer, Sheldon Cummings. Before stepping into his leadership role at Mailchimp, Sheldon had a dual role as a VP Intuit Sales in addition to serving as Intuit’s Chief Diversity, Equity, and Inclusion Officer (CDEIO). Since joining Intuit in 2017, Sheldon has led a number of leadership positions across […]

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Our guest today is the President and Chief Product Officer of Kajabi, Sean Kim. Kajabi is the leading platform for knowledge entrepreneurs and creators. Previously, Sean was the head of product at TikTok, where he set the strategic direction and led teams responsible for developing and growing the company’s product. Prior to TikTok, Sean was […]

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Our guest today is COO Alliance Member and Aviator PPG’s Chief Operating Officer, Matt Luebke. Matt has been around aviation his whole life, but never in the pilot’s seat, until training at Aviator. He trained with Aviator at the Dunnellon location in January of 2021. Matt spent 4 years in the US Air Force in […]

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Our guest today is Vanta’s Chief Revenue Officer, Stevie Case. Stevie oversees Vanta’s go-to-market team to support the company’s rapid growth. She brings over 15 years of sales and business development experience to the new role, most recently serving as Vice President of Mid-Market Sales at Twilio, a market-leading cloud communications platform. Joining as one […]

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Today’s special episode features part 2 of a platinum-level coaching call Cameron Herold had with his coaching clients, with an in-depth analysis covering various topics from casting your vision to bringing the best out of your projects. This episode continues on its offering to bring clarity with real-life examples as told through the experiences of […]

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Today’s special episode features a platinum-level coaching call Cameron Herold had with his coaching clients, with an in-depth analysis covering various topics from casting your vision to bringing the best out of your projects. This episode gives great clarity with real-life examples as told through the experiences of the other guests on this call. You’ll […]

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Today we feature Cameron Herold as a special guest on the Beyond A Million Podcast hosted by Brad Weimert. In this episode of Beyond A Million, Cameron Herold discusses how to hire for hyper-growth. We hope you enjoy this week’s episode. In This Conversation We […]

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Our guest today is Precision Painting Plus’ COO, Joseph Galeas. Joseph Galeas is considered a people manager with a proven background in developing and leading teams, building relationships, and engaging employees in business-related decisions. His experience in operations from the frontline to the board room has brought him repeated success in building successful teams from […]

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Our guest today is COO Alliance Member and Enertech’s COO, Karina Mikhli. Karina Mikhli is a remote COO (former fractional one) and workflow consultant located in NYC. She excels at optimizing systems and focusing teams, loves to help companies and teams run efficiently and scale smartly, and is currently doing all of this and more […]

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Our guest today is Launch Academy’s VP of Programs, Sam Chan. Sam oversees the programming and strategy for Launch’s network of tech entrepreneurs. Over his 8 years with the company, Sam has advised and supported thousands of founders from over 35 countries, and those companies have gone on to raise over 2B$. He helped create […]

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Our guest today is Trainual’s Chief of Staff, Chelsey Krisay. Trainual is a leading SaaS company that helps businesses automate their onboarding and training by documenting every process, policy, and procedure in one simple system. Prior to helping launch Trainual in 2018, Chelsey was the first employee at Organize Chaos, an operations consulting firm also […]

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In today’s episode, we feature a special appearance of Cameron Herold on the A Little Bit Culty Podcast with Sarah & Nippy. In today’s episode, Cameron discusses how a great company culture must be more than a business and a little less than a religion, leaning towards a cult. Also, what are the warning signs […]

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Our guest today is Sendinblue’s COO, Olivier Legrand. Sendinblue is the leading all-in-one digital marketing platform for small to medium-sized businesses. In his role, he is responsible for overseeing strategy, operations, go-to-market, talent, and international growth. Before joining Sendinblue, Olivier was the VP and Managing Director of Asia Pacific and China at LinkedIn, and under […]

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Our guest today is Makeship’s COO and Co-founder, Pablo Eder. Makeship, is a crowdfunding platform founded in 2018 with the mission of helping the world transition to a creator economy. Pablo has many years of experience in science, engineering, and business — having launched multiple start-ups. He is a Mexican-German who lived in Mexico most […]

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Our guest today is the COO of Lawlytics, Anita Malik. Anita has over 15 years of experience leading operations, marketing, and product development at a number of startup organizations and also at Arizona State University, where she served as Deputy Director for the school’s business journalism institute. Her operational excellence and digital background have helped […]

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Our guest today is Jobsity’s COO, Santiago Castro. With over 16 years of experience in the technology and software industry and 12 of those years at Jobsity, Santiago has performed a variety of roles including UX/UI web designer, senior front-end developer, technical project manager, and account manager. Wearing all of these hats has provided him […]

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Our guest today is The Narrative Group’s President, Rebecca Coleman. Rebecca holds over 20 years of experience in building great relationships with clients and even better campaigns for their brands. Currently, she is President at The Narrative Group, an award-winning creative agency that specializes in people-centric and earned-led brand experiences for some of today’s biggest […]

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In today’s episode of the Second in Command podcast, we will be listening in on several people who joined a call to ask Cameron Herold questions about being a second in command, leadership, team management, finances and much more! This episode is packed full of value, so pay close attention and enjoy! In This Conversation […]

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Our guest today is NutriSense’s Co-Founder and Chief Operating Officer, Dan Zavorotny. NutriSense is a metabolic health company that helps anyone discover and reach their health potential. Under Dan’s leadership, NutriSense has become one of the fastest-growing startups in America. Leading the company through rapid growth, he’s built a team of 120 employees to serve […]

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Today, we are sharing a podcast Cameron Herold was featured in called Operations with Sean Lane. In this special featured episode, Sean Lane interviews Cameron about the 8 core areas that are vital to a COO and utilizing help to find the successful path to your company’s Vivid Vision®. In This Conversation We Discuss: The […]

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Our guest today is COO Alliance member and COO of Closers.io, Sivana Brewer. Sivana runs the operational teams for both Remote Closing Academy & Sales Team Accelerator at our company Closers.io. She dropped out of college at 19, spent her time reading 100 business books in a year, while going full steam into building skillsets […]

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Our guest today is COO Alliance member and COO of REAL Success Network, Stephen Fourie. Stephen works closely with Brian Walsh to help elevate and grow the REAL Success Network internationally. Having run multiple businesses over the years, his own commitment to personal and professional mastery led him to the organization. Under their combined leadership […]

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Our guest today is a COO Alliance Member and Senior Vice President of STN Digital, Cammille Arciaga. STN Digital is a social-first marketing agency focused on launching brands and building highly engaged audiences. Focusing on digital strategy, social media management, paid media, influencer management, branding, sponsorships, and more, the STN team strives to be a […]

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Our guest today is Carpedia Group International’s Vice President, Andrew Rush. Carpedia Group International is a management consulting firm based out of Oakville, Ontario. It is unique in the consulting world, committed to improving KPIs for their clients by a specific amount, and on average, generate greater than a 3 to 1 ROI as a […]

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Our guest today is COO Alliance Member and COO of Timberlane, Inc, Russ Andersen. Russ was originally the VP of Sales for Timberlane, Inc from May 2009 until September 2021, when he was promoted to COO of the company. Prior to that, Russ was the Principal of Nolan Andersen Homes, a real estate company from […]

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Our guest today is Ops Academy’s founder, Jhana Li. Jhana has over 4 years experience as a COO and Operations Consultant for digital entrepreneurs. She specializes in executing scalable team & systems infrastructure, and harnessing the true power of Operations as a lever for compound growth. Jhana’s passion lies in scaling purpose-based businesses, and partnering […]

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Our guest today is mci group’s President and COO, Jurriaen Sleijster. Jurriaen is jointly responsible for the management and strategic direction of a global next-gen platform for marketing innovation and breakthrough communication in the digital age. Mci group’s platform combines the talent, technology, and creative power of their global agency network to transform brands and […]

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In today’s episode, we feature a special appearance of Cameron Herold on The Greatness Machine with Darius podcast. Cameron discusses with Darius the power of a second in command with vision, as one of the most vital aspects of choosing the right fit for your second in command. Cameron offers up several key traits to […]

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Our guest today is BlueConic’s President and COO, Cory Munchbach. Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and […]

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Our guest today is a COO Alliance member and Title Alliance’s Chief Strategy Officer, Lindsay Smith. Lindsay’s emphasis is on overall growth, communication, and strategic development from both a corporate and joint venture perspective. As one of the culture drivers in the organization, Lindsay is integral in creating recruitment and retention strategies providing an environment […]

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Today’s special episode features clips from various podcasts Cameron Herold appeared on as a guest speaker. Cameron has spoken on several different podcast shows, but the ones we’re sharing today are from the following: Joe Polish – Click here for full episode Orange Label – Click here for full episode Systems Simplified – Click here […]

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Our guest today is Peak’s Chief Commercial Officer, Zoe Hillenmeyer. Zoe has a decade of experience in the Artificial and Decision intelligence field, and has been part of over 20 product launches in the category during her time with AI pioneers including Peak, AWS and IBM. Zoe holds an MBA in Strategy from Washington University […]

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Our guest today is COO Alliance member and COO of 15Five, Jim Morrisroe. As a Technology Executive and recovering CEO with over 25 years of experience in the software and computer hardware industry, Jim is a results-focused operator with a successful track record of building high-growth companies. Jim has a talent for developing winning strategies; […]

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Our guest today is a member of the COO Alliance and 34 Strong’s Co-Founder and COO, Darren Virassammy. As the co-founder of 34 Strong, TEDx speaker, and someone who is obsessed with seeking personal greatness through connection with nature, Darren is uniquely positioned to help those in corporate America and individuals reach the potential they […]

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Our guest today is the Managing Director, EMEA of nCino, Jennifer Geary. Jennifer is responsible for nCino’s full European functions, as well as spearheading business expansion across the continent and into Africa and the Middle East. Jennifer has more than 30 years of experience in finance, technology, risk and legal, across diverse industries from financial […]

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Our guest today is Tonal’s Chief Operations Officer, Shannon Crespin. Shannon is responsible for leading the company through scaling and achieving operational excellence in manufacturing, supply chain, delivery & installation, customer care, and service & repair. She brings over 25 years of experience in operations in a cross-section of industries from telecommunications, consumer products, healthcare, […]

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Our guest today is the Chief Operating Officer of Fundbox, Cetin Duransoy. In this role, Cetin is responsible for managing and growing the core credit business, as well as building and expanding the company’s product platform. Cetin joined Fundbox from Visa, where he served as the company’s Head of Global Installment Products and led a […]

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Our guest today is Duct Tape Marketing’s COO, Sara Nay. Sara Nay is also the Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they […]

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Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

The Referral Engine: Teaching Your Business to Market Itself

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Today we have a special episode on the Second in Command Podcast. A few years ago, Cameron Herold was invited to an event called War Room to talk to a room full of CEOs about how to find and recruit a second in command. In this episode, you will learn what it takes to be […]

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Our guest today is the Chief Operating Officer of EasyHealth, Aaron Schiff. EasyHealth is a company redesigning Medicare by connecting insurance distribution and care. The company has a simple purpose: to help enroll and follow up with people eligible for Medicare to improve health outcomes. They currently have raised $135 million in equity and debt, […]

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Our guest today is a Founding General Partner of Mighty Capital, Jennifer Vancini. Jennifer has been investing for 10+ years. Before becoming a full-time investor, she held executive roles in corporate and strategic business development, especially in the high-growth security and mobile sectors with companies such as Telefonica, Symbian/Nokia, and Certicom, which she helped take […]

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Our guest today is COO Alliance Member Derek Fredrickson, COO and Fractional Integrator of Boldheart. Derek is responsible for overseeing and managing all aspects of the day-to-day operations of Boldheart, focusing on business development, planning, strategy, and team. Derek is an expert in business operations, team building, systems, and marketing. Derek’s down-to-earth leadership […]

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Our guest today is Asana’s COO and Head of Business, Anne Raimondi. Anne first joined Asana’s Board of Directors in 2019 and is an industry veteran with over 20 years of experience leading various product and business functions in fast-growing SaaS companies. Prior to her role at Asana, she was the Chief Customer Officer at […]

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Our guest today is the CMO of Ceros, Jamie Gier. Jamie works with many top brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences. With more than 25 years of experience, Jamie has worked with leading tech companies from healthcare to education to grow […]

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Our guest today is COO Alliance Member Glen Raven’s VP of Operations, Randy Blackston. As VP of Operations, Randy is responsible for global manufacturing of the Sunbrella Branded Products. He’s also directly responsible for the operations of 5 manufacturing plants with 1,500 associates. His biggest achievement includes the design, engineered staffing plan with job […]

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Our guest today is ZoomInfo’s President & COO, Chris Hays. Chris Hays leads sales, marketing, and customer success. From 2019 until early 2021, Chris helmed sales and customer success teams as Chief Revenue Officer. Prior to that, from 2016 to 2019, he served as Senior Director of Sales and Marketing Operations, Vice President of Sales […]

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Our guest today is Mindbody, Inc’s President & CTO, Sunil Rajasekar. Sunil has served as Mindbody’s chief technology officer since November 2018 and as its president since August 2020. With more than 20 years of consumer and enterprise experience, his work is focused on the company’s product and technology strategy, consumer marketplace expansion, and platform […]

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Our guest today is TerraCycle’s Chief Administrative Officer, Richard Perl. Richard joined TerraCycle in 2008 and has overseen strategic partnerships, investor relations, capital raising, and the company’s international growth from 1 to 20+ countries. He has worked within the green business world for 35+ years in a range of industries. Richard is a founder of […]

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Our guest today is Scale Ai’s GM, Melisa Tokmak. Melisa Tokmak is the Head of Scale AI’s Document AI business, which focuses on building fine-tuned machine learning models to process documents at high quality. As the founder and leader of this unit, Melisa supports a team of engineers and machine learning scientists, as well as […]

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Our guest today is Michael Koenig, the Chief Operating Officer of Time Doctor, a remote company made up of 150 people spread across 40 countries. He was brought on in May 2020 to operationalize the company during a phase of explosive growth, and to scale the organization. Michael is a passionate promoter of remote work. […]

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Today’s special episode features clips from various podcasts Cameron Herold appeared on as a guest speaker. Cameron has spoken on several different podcast shows, but the ones we’re sharing today are from the following: The Drop-In CEO Your First Thousand Clients Media Maven Coaching for Leadership Mixergy Leadership and Loyalty In This Conversation We Discuss: […]

The post Ep. 190 – Cameron Has Been On.. appeared first on COO Alliance.

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Our guest today is the Co-Founder & CTO of Armis Security, Nadir Izrael. Nadir guides the technology vision behind Armis to protect unmanaged and IoT devices. He co-founded the company in 2015 with its CEO, Yevgeny Dibrov. Prior to Armis, Nadir worked at Google as a senior software manager. Before Google, Nadir spent six years […]

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Our guest today is the Vice President and COO of Gray Matters Capital, Trice Kabundi. Often described as a game-changer and organizational secret weapon, Trice has built and managed business initiatives and teams in Africa, Asia, Europe, and the US. Skilled at bridging strategy and operations. She’s no stranger to capturing the big picture and driving […]

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Our guest today is the COO of Smart City Locating, Nathan Lenahan. Nathan Lenahan joined Smart City in January 2020. In his role as COO, Nathan drives vision and strategy at Smart City, cross-functionally leading departments such as Sales, Marketing, and Strategic Partnerships for the company. Nathan garnered success in previous roles where he managed […]

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The post Ep. 186 – Diligent Corporation President & COO, Lisa Edwards appeared first on COO Alliance.

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Our guest today is COO of Thorben, Chris Koomey. Those who know him, call him Koomey. Koomey has dedicated his life to helping entrepreneurs get more out of their businesses and their lives by building multiple streams of value for income, wealth creation and fun. Currently, he is focused on building value in Thorben Consulting, […]

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Our guest today is the Marketing Director of The Hustle, Scott Nixon. The Hustle was acquired by HubSpot in 2021. Before the acquisition, Scott served as Head of Product and Growth, where he grew the daily email newsletter 50% Y/Y to 1.5m+ readers — and premium subscription 500% Y/Y to 10k+ paid subscribers. Prior, he […]

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Our guest today is the COO of Boomi, Chris Port. Chris is responsible for the support, services, success, and strategy functions within the company. Chris led the Dell acquisition of Boomi in 2011 and was responsible for the company’s integration and growth post-acquisition. Previously, Chris was a General Manager within Dell Software’s Systems Management Business […]

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Our guest today is the Chief Business Officer at the crypto giant known as Blockchain.com, Lane Kasselman. Lane Kasselman has more than two decades of experience in public policy, crisis strategy, and communications at Blockchain.com. Previously, he headed communications and public affairs for Uber and AT&T, where he played a crucial role in creating national […]

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Our guest today is the Chief Operating Officer of Anaqua, Justin Crotty. As Chief Operating Officer, Justin handles the execution of Anaqua’s growth strategy and day-to-day operations. He joined Anaqua in 2016 as Chief Financial Officer, where he assumed overall leadership for the Global Finance and Accounting team. In 2018 he was appointed to COO […]

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Our guest today is the COO of HomeToGo, Valentin Gruber. HomeToGo is a marketplace with the world’s largest selection of holiday rentals, listing millions of offers across thousands of trusted partners. Valentin spent 2 years as CRO refining the Customer Support program by fuelling it with Salesforce to create a new B2B2C CRM tool across […]

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Our guest today is COO Alliance Member Brian Gaouette, Vice President of Operations at V Shred. Brian began his career as a financial analyst with a Fortune 100 financial firm doing accounting and reporting for investment portfolios. Brian eventually partnered with a group of people to form a digital marketing agency, where he got to […]

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Our guest today is the Head of Global Marketing at Clubhouse, Maya Watson. Clubhouse is leading the creator, partnerships, community, editorial, and communication teams for all marketing initiatives. Prior to Clubhouse, Maya was an executive at Netflix leading Editorial & Publishing, and a longtime executive at OWN Networks and Harpo Productions. Originally from Minneapolis, Maya […]

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Our guest today is Pela Earth’s COO, Jeff Keen. Jeff’s background in the technology industry ranges from startup founder to senior executive in several high growth companies. He is an active member and supporter of British Columbia’s startup ecosystem as co-founder of Atrium Ventures, the Kelowna Innovation Society and Accelerate Okanagan. Jeff is currently the […]

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Our guest today is Christie Kim, COO of Persona, the identity infrastructure company backed by Index Ventures and Coatue that offers businesses the building blocks to create personalized identity verification experiences for any use case. In her role, Christie oversees Persona’s business and operations functions, including sales, marketing, customer success, and operations. She is leading […]

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Our guest today is COO Alliance Member, Derek Knorr, who is the COO for Sprious. Sprious is a tech startup located in Lincoln, Nebraska as part of the ‘Silicon Prairie’ and primarily plays in the web scraping space, providing SaaS sales of its web scraping services as well as product-based sales for the underlying infrastructure […]

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Today is a special “Ask Cameron Anything” episode! We’ve polled our audience, sought out social media, and gave you the chance to ask YOUR questions that you’ve been burning to ask from the CEO Whisperer himself, Cameron Herold! With over 20 years of building businesses and coaching some of the top leaders of business worldwide, […]

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Our guest today is COO Alliance Member, Michael Sedio, the COO and Vice President of the Better Business Bureau. Michael Sedio doesn’t just work at the Better Business Bureau Serving the Pacific Southwest, he loves it. He joined the team in 2008 armed with a BA in Global Studies planning to have his first “professional” […]

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Our guest today is the COO of LIFEAID Beverage Co, Andy Halliday. Andy is the son of an Air Force B-52 Aircraft Commander and spent his high school years in Tachikawa, Japan when his father retired from the Air Force to become a 747 Captain for Japan Airlines. He left Japan to go to Dartmouth, […]

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ATTN: CEOs doing > 5-50mil/year: Are you looking for the Yin to your Yang (or the Yang to your Yin)? Your ideal COO is an extension of you – it’s the ONE relationship that most determines the fate of your business. So if you know exactly what the different types of COOs are. And you […]

The post Ep. 171 – Solo Special: How to Hire a Cameron appeared first on COO Alliance.

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Our guest today is Denise Thomas, VP, Operations, and COO for Cisco’s Meraki business unit, where she’s responsible for Inclusion, Employee Experience, IT, Business Systems, Program Management, Facilities, Business, and Manufacturing Operations. Before her current role, Denise served as Meraki’s Chief of Staff at Meraki and Head of People. An experienced operator, Denise played a […]

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Our guest today is Ian Martins, Managing Partner for Bell Curve. Ian currently runs operations at Bell Curve, which is a San Francisco-based agency that helps startups and high-growth enterprises grow. Bell Curve has worked with companies like Microsoft, Clearbit, Segment, and Pilot to name a few. Before working with Bell Curve, Ian helped build […]

The post Ep. 169 – Bell Curve Managing Partner, Ian Martins appeared first on COO Alliance.

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Our guest today is COO Alliance Member, Steven Willi, President of Rankings.io. Steven Willi joined Rankings.io, formerly known as AttorneyRankings.org, in 2013 as a web developer and only the second employee of the company. In the years that followed, he honed his SEO skills and his position rose as rapidly as Rankings’ growth. He has […]

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Our guest today is Taylor Brown, COO and Co-Founder of Fivetran. Taylor is passionate about helping good humans build awesome products. He draws inspiration from his time as a liberal arts student at Amherst College, experience as a designer at North Social, and lifelong athletic endeavors. Most recently he has built Fivetran, a fully managed […]

The post Ep. 167 – Fivetran COO & Co-Founder, Taylor Brown appeared first on COO Alliance.

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Our guest today is Kenneth Wilson, COO of ModivCare, formerly Providence & LogistiCare, the nation’s largest provider of non-emergency medical transportation, serving 30 million patients through 70 million rides annually. ModivCare is a tech-enabled healthcare services company, whose value-based supportive care solutions address the social determinants of health, enable greater access to care, elevate the […]

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Our guest today is Kate Erickson. She is known as the Engine at Entrepreneurs On Fire, which is an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the co-author of The Podcast Journal: Idea to Launch in 50 Days. In 2008, Kate earned her degree […]

The post Ep. 165 – Entrepreneurs On Fire Engine, Kate Erickson appeared first on COO Alliance.

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Our guest today is Chris Morin, the COO of Greetly. Chris is accountable for achieving Greetly’s business objectives and serves as a thought partner to the CEO. A major element of his role is anticipating the needs of their team. This includes defining the rights and positions before they exist and recognizing which structures of […]

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Our guest today is COO Alliance Member, Dana Berg the COO of SADA Systems. As Chief Operating Officer, Dana Berg is driven by the singular mission of identifying and implementing innovative solutions that create competitive advantages for our customers. With over 20 years of experience in the information technology field, he has developed a passion […]

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Our guest today is Ryan Graciano, co-Founder and CTO of Credit Karma. As a co-founder and CTO, Ryan Graciano has grown the company’s engineering department from a one-man band into a team of hundreds, developing a technical framework to support the company’s rapid growth. His expertise and innovation has helped bring new levels of usability […]

The post Ep. 162 – Credit Karma Co-Founder & CTO, Ryan Garciano appeared first on COO Alliance.

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Our guest today is Andie Dovgan, VP of Global Sales for Creatio. Creatio is a global software company providing a lead low-code platform for process management and CRM. The company combines an intuitive low-code platform, best-in-class CRM, and a robust BPM in a single solution to accelerate sales, marketing, service, and operations for mid-size and […]

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Our guest today is COO Alliance Member Julia Gordy, who is the Head of Operations at AdOutreach. AdOutreach is a company that helps entrepreneurs & marketers harness the power of YouTube Ads to skyrocket their leads & sales. Julia is integral in the management of AdOutreach and specializes in analyzing and improving organizational processes to […]

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Our guest today is Jason Yang, COO of Dialpad. Jason joined Dialpad in 2018 and was previously SVP of Marketing and Business Operations. He brings to the role more than two decades of experience with high-growth global companies and a wide breadth of experience across disciplines. Jason is a global marketing and digital transformation leader […]

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Our guest today is Matt Clark, President and Chief Operating Officer for Corcentric. Matt is responsible for setting and steering Corcentric’s strategic vision along with its mission of empowering businesses to do more. His leadership has led to a substantial increase in employees, revenue, and the company’s growing presence in the B2B FinTech space. Since […]

The post Ep. 158 – Corcentric President & COO, Matt Clark appeared first on COO Alliance.

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Our guest today is Tiltify’s VP of Strategic Partnerships, Larissa Rydin. Larissa brings over 20 years of experience in marketing, corporate development, and nonprofit leadership. After quickly moving up the ranks at the American Lebanese Syrian Associated Charities for St. Jude Children’s Research Hospital, she held the position of Mid-Atlantic Regional Director, overseeing two offices and an […]

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Our guest today is Erik Fogg, co-Founder and Chief Operating Officer at ProdPerfect. ProdPerfect is the answer to fixing E2E software testing with Machine Learning and good operational design as well as automatically building and maintaining E2E test automation by analyzing user journeys on web applications. Since 2018, Erik and his team have helped dozens […]

The post Ep. 156 – ProdPerfect Co-Founder & COO, Erik Fogg appeared first on COO Alliance.

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Our guest today is Mark Watson, the Executive Vice President for Bunn-O-Matic. Mark loves challenges, both personal and professional. He would prefer to fail at a huge challenge than succeed at an easy challenge. In his career, he has always chosen to do the hard assignments and big challenges. In his opinion, the hard road […]

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Our guest today is COO Alliance Member Elizabeth A. Fields, COO of the Gary Sinise Foundation. Elizabeth joined the Gary Sinise Foundation in 2018 as its Director of Development before being promoted to Chief Operating Officer. She brings over 20 years of non-profit leadership experience to the Foundation, having previously held a variety of executive […]

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Our guest today is Kelly Poelker, the Executive Editor for Podcast Magazine. Kelly Poelker is also the President & COO of both Ear Control and Bold Enterprises which she runs alongside Steve Olsher. Kelly has been providing high-level customer service, business support, consulting, coaching, and event management to businesses and leading entrepreneurs for over 35 […]

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Our guest today is COO Alliance Member Alan Joskowicz, the Director of Operations and COO for Dynamic Marketing, Inc. Alan is highly experienced as a director of operations & director of information technology with a demonstrated history of working in the wholesale, retail, and warehousing industry. He is skilled in negotiation, analytical skills, sales, retail, […]

The post Ep. 152 – Dynamic Marketing, Inc. COO, Alan Joskowicz appeared first on COO Alliance.

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Our guest today is Chief Operating Officer, Dr. Dana Knight-Reyes. Knight Nicastro MacKay, LLC, is litigation focused law firm. From their regional offices in Colorado, Missouri, Montana and Illinois, they have represented businesses, including transportation entities, public employers, and insurers throughout the United States. For 24 months, Dana has assisted the Board of Managers in […]

The post Ep. 151 – Knight Nicastro MacKay, LLC COO, Dr. Dana Knight-Reyes appeared first on COO Alliance.

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Our guest today is Chris Lu, who is a co-founder of copy.ai. Copy.ai is an AI copywriting platform that uses cutting edge artificial intelligence to help marketers and entrepreneurs grow their businesses. Chris worked at the ESO Fund for the past 5 years and is passionate about early stage investing and entrepreneurship. He’s angel invested […]

The post Ep. 150 – Copy.ai Co-Founder, Chris Lu appeared first on COO Alliance.

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Our guest today is the COO of Connect&Go, Francois-Pierre Moffet. Connect&Go is a world leader in smart wearable solutions for guest experience in leisure & entertainment. Francoise-Pierre specializes in helping visionary founders & investors scale companies by building high performance teams and establishing a structured & disciplined operational foundation. At Connect&GO, Francoise-Pierre led the transformation […]

The post Ep. 149 – Connect&Go COO, Francois-Pierre Moffet appeared first on COO Alliance.

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From a very young age, Alia J. Daniels recognized the power of representation within the media. Quickly identifying how few women looked like her across entertainment, business and politics, Alia became determined to make an impact. She equipped herself with bachelor’s degrees in Music and Communications Studies with a Mass Media emphasis from Albion College, […]

The post Ep. 148 – Revry Co-Founder & COO, Alia J. Daniels appeared first on COO Alliance.

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Our guest today is Joe Abraham Operating Partner for Beyond Academics. Joe is a serial entrepreneur, award-winning business advisor, and author of the critically acclaimed book “Entrepreneurial DNA” that has been adopted into several undergraduate and graduate study programs. His research into entrepreneurial behavior that led to the writing of the book also led to […]

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Our guest today is COO Alliance Member Hunter McMahon, the Chief Operating Officer for iDiscovery Solutions. Hunter is a reliable strategic partner, leveraging data analytics for litigation, investigations, data privacy, compliance issues and more. He has served as a testifying and consulting expert to corporations both large and small, while working with Am Law 100 […]

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Our guest today is Cindy Perks, the COO for Global Mentoring Solutions. Cindy brings over 30 years of operations management experience and oversees the hiring, training and support structure strategy at GMS. Global Mentoring Solutions offers outsourced help desk support to tech teams of various companies across the globe. Their mission is to boost the […]

The post Ep. 145 – Global Mentoring Solutions COO, Cindy Perks appeared first on COO Alliance.

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Our guest today is George Horvat, the COO of Agero, an industry leader in the digitalization of driver assistance services on a massive scale. George is responsible for end-to-end operations of their closely intertwined network and contact center functions. George brings over 25 years of Fortune 500 experience as a results-driven executive in manufacturing, quality, […]

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Our guest today is Ritesh Chaturbedi who is the COO for Systemax, a value-added industrial distributor going to market through its operating subsidiaries primarily under the name Global Industrial, and related brands. He has extensive experience in operations, procurement, customer service, technology and critical growth operations. Ritesh is also sought after by CXOs as a […]

The post Ep. 143 – Systemax COO, Ritesh Chaturbedi appeared first on COO Alliance.

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Sometimes, a good-paying job just does not provide a life that is fulfilling and filled with purpose. Jonathan Saunders is well-familiar with this, having left Wall Street and the world of investment banking in exchange for a company that serves his community. Now, he is the COO for SunCulture, an innovative Africa-based Agritech company that […]

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Our guest today is COO Alliance Member Chris Coombs, COO of Innovator Industrial Services. A company can only last as long as they keep on innovating. For Chris Coombs, Innovator Industrial Services exists because they look at innovation, taking what happens in the industry and figuring out how they can do things differently and better. In this episode, […]

The post Ep. 141 – Innovator Industrial Services COO, Chris Coombs appeared first on COO Alliance.

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Our guest is COO Alliance Member Anthony Crissie, Sales Enablement EVP for LineDrive. What does it take to get your company to grow? Anthony Crissie, LineDrive’s Sales Establishment EVP, has the answer. In fact, Anthony has helped the company become an early adopter of systems and platforms geared towards increasing sales growth and effectiveness. In this episode, […]

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Starting a business with your partner may not be the most ideal thing for some. But for Theo Goldin, it has become one of the greatest decisions he has made. Together with his wife, Kara Goldin, they started Hint Inc. a healthy lifestyle brand known for its delicious unsweetened flavored water. He takes us into […]

The post Ep. 139 – Hint Inc. COO, Theo Goldin appeared first on COO Alliance.

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Running a company is one thing, but what does it look like to run a franchising company? Michael Abramson, Xponential Fitness, LLC’s Chief Operating Officer, tells us as he sits down for an interview with Cameron Herold. Here, Michael talks about the franchising he manages, how to onboard franchisees and ensure they are successful, and why branding […]

The post Ep. 138 – Xponential Fitness Chief-Operating-Officer, Michael Abramson appeared first on COO Alliance.

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Becoming a Chief Operating Officer entails a lot of shifting and good relationship building, particularly towards working with the CEO. You need to learn how to work hand in hand and take their vision to reality. In today’s show, Cameron Herold interviews Douglas Hanna, the Chief Operating Officer of Grafana Labs. Having been in a […]

The post Ep. 137 – Grafana Labs Chief-Operating-Officer, Douglas Hanna appeared first on COO Alliance.

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What does it take to stand out in one of the most critical eCommerce channels, Amazon? For many businesses, the Amazon marketplace can be tough to crack, especially if you have no control over your brand. Helping hundreds of brands thrive in this platform, William Fikhman founded Amazzia. In this episode, he sits down with Cameron Herold to […]

The post Ep. 136 – Amazzia Chief-Strategy-Officer (CSO), William Fikhman appeared first on COO Alliance.

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Our guest is COO Alliance Member Richard Uruchurtu, VP of Ops at Klientboost. Growth is amazing, but it can be very chaotic, especially for those in leadership positions. The amount of work put into reaching where you are now, also needs to double to continue that growth. Handling the growth curve, KlientBoost’s VP of Operations, Richard Uruchurtu III, […]

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Managing an online automotive business in the time of pandemic has been a bit challenging, with this industry being the most under-penetrated these days. Nevertheless, auto companies are still managing to survive and deliver. Exploring his experiences as a COO in this field with Cameron Herold is David Meniane of CarParts.com, the fastest-growing retailer of […]

The post Ep. 134 – Carparts.Com COO And CFO, David Meniane appeared first on COO Alliance.

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Running a massive organization with the leanest leadership team possible may sound like a contradiction in terms, but it actually makes sense in a lot of different ways. For one, Dale Kahn, the VP of Operations at Alverno Labs, says it has a lot to do with engaging your teams more in their specific responsibilities […]

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A common theme among seconds-in-command is the tricky responsibility of filtering ideas into different silos of what should be done now versus what should be set further down the road. It is no different for Miles Gullingsrud, the Vice President of Operations at WRA Environmental Consultants. As the pandemic demands organizations to basically slow down, […]

The post Ep. 132 – WRA Environmental Consultants Vice President Of Operations, Miles Gullingsrud appeared first on COO Alliance.

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Being a COO of a company is challenging enough, but what would life be if you’re a COO of several? That is what Beejel Parmar does as a fractional COO for a number of different brands. Beejel is a sought after keynote speaker, trainer mastermind, facilitator, business coach, and consultant who has a passion for traveling the […]

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Wikipedia has done a lot more than it gets credit for when it comes to increasing global access to information. The operations of Wikimedia Foundation, the global nonprofit that supports Wikipedia from the backend, is led by the brilliant Janeen Uzzell. It is Janeen’s job to ensure operational efficiency and scale at a time when […]

The post Ep. 130 – Wikimedia Chief Operating Officer, Janeen Uzzell appeared first on COO Alliance.

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Being a franchisee offers its own set of challenges that is unique from those encountered on a daily basis by the people at the top tier. But what if you’re wearing both hats at the same time? That is what Bryce Henson does every day as the Vice President of Fit Body Boot Camp as well as […]

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How do you find the best people and put them in places within your company where they can give the most value and grow the most professionally? This is what Encore Search Partners helps its clients with. Encore Search is not your usual search firm. It has a unique business model that basically flips the traditional […]

The post Ep. 128 – Encore Search Partners President, Scott Kelley appeared first on COO Alliance.

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Advisors Excel is a company that offers a wide range of supporting services to independent financial advisors. After 20 years in the manufacturing industry, Mike Miller felt attracted to the company’s unique business model and culture. He has since served as its COO for more than seven years. Listen in as he shares with Cameron Herold how […]

The post Ep. 127 – Advisors Excel Chief Marketing Officer, Mike Miller appeared first on COO Alliance.

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Being the person behind the scenes requires certain qualities in a person that allow them to put the spotlight on others. Christopher Ian Bennett embodies that role in two important ways. As the President and CMO of Casting Workbook, it is quite literally Christopher’s job definition to put the limelight on people. As second-in-command to the […]

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Although Critical Access Hospitals are considerably small compared to others and usually found in the most remote places, its healthcare service is never subpar. Plus, it provides excellent opportunities for practitioners to grow and learn, particularly in the field of leadership. Dr. Tiffany Love sits down with Cameron Herold to talk about her experiences in the […]

The post Ep. 125 – Humboldt General Hospital COO, Dr. Tiffany Love appeared first on COO Alliance.

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Even though print media has waned compared to the giant that is digital media, it will certainly not die anytime soon. To keep such publications alive and relevant, a total shift in workplace culture is needed. Meghan Milkowski joins Cameron Herold in discussing how she started significant changes in the operations at Dow Jones as its SVP, […]

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Email marketing is a tried and tested digital strategy to generate leads, and it will stay in the business scene for a long time. It is up to the marketers to come up with fresh ways to make it effective despite the changing trends. Cameron Herold sits down with Brett Pinegar of Liveintent to discuss how they […]

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Online universities have long been around, but due to the pandemic, it is now needed more than ever. As it takes center stage in the field of education, they are now facing both advantages and challenges in the rapidly-changing market. Joining Cameron Herold is the COO of Claremont Lincoln University, Dr. Joe Sallustio, to share […]

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Building trust between the CEO and COO is indeed essential in keeping a business alive and kicking. But in addition to that, the trust among leaders and employees must not be neglected. Cameron Herold is joined by Jon Penland, COO of Kinsta, to share how they built and continue to build the feeling of trust […]

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Company acquisition can be a messy transaction, indeed. But if accomplished carefully and accordingly, its returns will be handsome and worthwhile. Sharing his first-hand experience in such a deal with Cameron Herold is Ian Reynolds, the Partner at Zibtek. He details his role in acquiring half of the software development company by explaining how he set it […]

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People who are second in command must be as good as their bosses and not just act as mere spare tires. Thus, excellent leadership skills are still expected from them, no matter the situation. Cameron Herold sits down with Scott Frisch of AARP to give a peek at his life as its COO. He shares his strategies […]

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Our guest is COO Alliance Member Luis Scott, Managing Partner for Bader Scott Injury Lawyers. Many people forget that running a law firm is equally challenging as running a business. Therefore, lawyers in this field encounter the same predicaments entrepreneurs deal with on a regular basis. Exploring this industry even further with Cameron Herold is […]

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Thanks to the ever-evolving nature of technology, the tasks involved in running a business become much more manageable and easier each day. By automating business strategies, entrepreneurs can improve their systems in the most significant way and focus on other important matters, both inside and outside the workplace. Cameron Herold sits down with Courtney Waid, […]

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The commercial real estate industry is hit hard by the pandemic, and surprisingly, it continues to overcome the challenges and struggles caused by the lockdown. To explore the current situation, even more, Cameron Herold sits down with Chris Ressa, Chief Operating Officer of DLC Management Corp. They discuss how he joined DLC, how he deals with […]

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If the CEO is the one in the company who carries the vision, it is the COO who develops the processes and structures to make that vision a reality. Stringcan Interactive COO, Sarah Shepard sees that line separating her responsibilities from those of the CEO very clearly, allowing both of them to be the best in their […]

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Rippling is an all in one HR and IT platform that eliminates a lot of the administrative burden required to run a company. Overseeing this disruptive company’s business operations is Matt MacInnis. Formerly the CEO of the mobile learning platform Inkling for nine years, as well as an occupier of various roles at Apple for almost […]

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There are multiple benefits in outsourcing your company’s services overseas and the Philippines is one of the best countries to do it. Full Scale makes the most of this by employing the greater bulk of their workforce from Cebu City, the country’s second-largest city. Despite the challenges associated with working in another culture and another time […]

The post Ep. 113 – Full Scale Chief Operating Officer, Darrell Blackburn appeared first on COO Alliance.

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Our guest is COO Alliance Member Rachel Scava, COO at Fully Accountable. Finance is the profit center of any company and leaders must invest in someone who can focus on this bottom line. If hiring your own CFO isn’t feasible, then Fully Accountable is one of your best go-to solutions. Fully Accountable is a full-service accounting […]

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Our guest is COO Alliance Member Scott Shrum, President and COO at Hennessey Digital. The CEO may be the idea-generator and visionary for the company, but the COO is likely to be the gatekeeper. This is what Scott Shrum is to Jason Hennessey. As Hennessey Digital’s COO, Scott filters Jason’s entrepreneurial ideas between what should be […]

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Accountability among team members makes a leader’s job infinitely easier, but fostering it without micromanaging is a delicate balancing act. Real estate company, Chantel Ray is huge in accountability and goes to great lengths to reward that in its teams. Overseeing the company’s operations is the indefatigable Heather Roemmich, a powerful leader who manages to be […]

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The COVID-19 pandemic has been hard on all businesses, but it had a particular challenge in store for huge global organizations. Operating across different countries and with more than 1,000 employees, ICT provider, T-Systems has had to engineer a massive pivot just to keep things going. Its success in doing so relies on taking action as […]

The post Ep. 109 – T-Systems COO, Daniel Delank appeared first on COO Alliance.

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Our guest is COO Alliance Member Victoria Petriw, VP of Operations at Widerfunnel. WiderFunnel is a leading experimentation company that helps enterprise brands make confident business decisions by co-creating insight-driven experimentation programs. In keeping with its brand, the organization needs to have leaders who enjoy thinking out of the box to make things better for […]

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Our guest is COO Alliance Member Michael Fiorenza, COO at Bundren Painting & Drywall. Houston is a boomtown when it comes to construction and companies are reaping the benefits of sustained demand even during the pandemic. A fixture in the city’s construction industry since 1984, Bundren Painting & Drywall is well-positioned in its specific niche of […]

The post Ep. 107 – Bundren Painting & Drywall COO, Michael Fiorenza appeared first on COO Alliance.

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Our guest is COO Alliance Member Erin Nelson, Vice President, Operations and Organizational Effectiveness at Kindred Bravely. It’s seldom the problem that organizations have bad people; it’s almost always a case of having good people in the wrong roles. To help avoiding this potentially costly mistake, Southern California maternity and nursing clothing company, Kindred Bravely invests […]

The post Ep. 106 – Kindred Bravely’s Vice President, Operations and Organizational Effectiveness, Erin Nelson appeared first on COO Alliance.

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Our guest is COO Alliance Member Kevin Corne, COO at Sullivan & Stanley. The COO’s main role is to complement the CEO in order to make sure that the company’s mission and goals are being achieved. Sullivan & Stanley COO, Kevin Corne considers himself as the other half beside the organization’s visionary, Pat Lynes. The two go […]

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Our guest is COO Alliance Member Valerie Rivera, COO of Freedom Street Partners & Investment Executive, RJFS. Market corrections are a normal part of the business cycle and the COO must be ready to lead the team in pivoting whenever the situation calls for it. Valerie Rivera, the COO of Freedom Street Partners & Investment […]

The post Ep. 104 – Freedom Street Partners & Investment Executive, RJFS COO, Valerie Rivera appeared first on COO Alliance.

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Our next guest is COO Alliance Member Alex Zerbach, Director of Operations at Carrot. It can be tricky to stand out in the crowded space of real estate marketing, but with the right approach to software, you might just hack your way into dominance. Carrot helps you solve that problem by using a high-level website development […]

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Our guest is COO Alliance Member Jennifer Leech, COO & Founder of Truss. Proper communication is a benchmark of good leadership. Jennifer Leech lives by this principle as the COO of Truss, a software and consulting company that helps teams work together to quickly and securely produce high quality, iterative software. Jen has doubled the performance […]

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In this special episode, COO Alliance founder, Cameron Herold answers some burning questions from his audience about growing your business, setting the right internal systems in place, and improving your relationship with your CEO. What are the signs that a company needs a COO? How do you value and identify adaptability in teams? What are […]

The post Ep. 101 – Special Q&A with COO Alliance Founder, Cameron Herold appeared first on COO Alliance.

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Second in Command is now on its 100th episode! Since the podcast was launched, Cameron Herold has talked to several COOs and others in the position of the second-in-command to learn and educate others on how to increase their results, improve their business and affirm better communication with their respective CEOs. In this episode, Cameron recaps […]

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Background checks will never be the same, thanks to Checkr, a SaaS company that revolutionizes the background checking process by harnessing the power of artificial intelligence to process data impartially. A far cry from the extremely tedious and antiquated processes that has so far characterized the background check industry, Checkr makes it its mission to raise […]

The post Ep. 99 – Checkr Chief People & Operations Officer, Linda Shaffer appeared first on COO Alliance.

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It is inevitable for corporate politics to make a tangible presence, especially in big companies, and it its part of the COO’s job to keep it in check so that the company can focus more important things. Tom Wolczik has done a great job in doing this as COO of Group Claims at Hiscox, a diversified […]

The post Ep. 98 – Hiscox COO Of Group Claims, Tom Wolczik appeared first on COO Alliance.

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Our guest is COO Alliance Member Andrew Cederlind, COO at Conversion Logix. Conversion Logix is a digital advertising agency that specializes in driving online shoppers to make offline conversions through their new software, The Conversion Cloud. Holding the post of COO in this company is Andrew Cederlind, a digital marketing expert who joined in 2011 as […]

The post Ep. 97 – Conversion Logix COO, Andrew Cederlind appeared first on COO Alliance.

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Our guest is COO Alliance Member Daniel Flores, CFO & COO at Billy Gene Is Marketing. Behind every great CEO is an equally amazing COO. They are the very people who help the CEO turn ideas into reality. In this episode, Cameron Herold is joined by the Chief Financial Officer and Chief Operating Officer of Billy […]

The post Ep. 96 – Billy Gene Is Marketing, Inc. CFO & COO, Daniel Flores appeared first on COO Alliance.

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One of the many struggles of entrepreneurs is finding harmony in their personal lives. As we try to continue in our path towards achieving success, we slowly lose grip on our relationships at home. On a mission to help couples navigate common entrepreneurial landmines while building their businesses, this episode’s guest, coach, and the Entreprenewer, Kelly […]

The post Ep. 95 – The Entreprenewer, Owner Kelly Clements appeared first on COO Alliance.

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A great business knows what it stands for, including having people who know who they are and the role they play. COO of Hawke Media, Tony Delmercado, is someone who can attest to that, clearly defining who they want in their team and what type of client they want to work with. In this episode, he sits […]

The post Ep. 94 – Hawke Media COO, Tony Delmercado appeared first on COO Alliance.

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Today, most new cars on the road are built with features designed to assist with driving but fail to deliver. comma.ai’s open-source software, openpilot, enables your car to steer, accelerate, and brake automatically in its lane. In this episode, Cameron Herold is joined by comma.ai’s Senior Vice President of Operations, Viviane Ford, to talk about the company’s […]

The post Ep. 93 – comma.ai SVP Of Operations, Viviane Ford appeared first on COO Alliance.

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Orangetheory is a one-hour, full-body workout focused on training endurance, strength, and power. They use heart rate-based interval training, burning more calories post-workout than traditional exercise. Cameron Herold’s guest today is Orangetheory’s Chief Operating Officer, Griff Long. An avid health and wellness enthusiast, Griff blends his passion for fitness with his drive to develop world-class […]

The post Ep. 92 – Orangetheory Fitness COO, Griff Long appeared first on COO Alliance.

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Although cooking your own meals or going out to eat will always be the ideal way to eat, they’ve now been considered as luxuries for those with time and energy after a long day at work. Enter food delivery. From apps that deliver food to food delivery services that allow us to enjoy fresh, hearty […]

The post Ep. 91 – Bite Squad COO, Kyle Hale appeared first on COO Alliance.

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Poshmark, the largest social marketplace for fashion, is setting the bar higher in how people buy and sell fashion. John McDonald, the COO of Poshmark, joins Cameron Herold to share how they’ve become the leading social commerce platform for the next generation of retailers and shoppers. John manages product, data and analytics, and marketplace operations […]

The post Ep. 90 – Creating A Unique eCommerce Experience With Poshmark COO, John McDonald appeared first on COO Alliance.

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Sphero is a company that creates high-tech robots, encouraging learning through play. Joining Cameron Herold in this episode is Jim Booth, the Chief Operating Officer of Sphero. Jim shares how they’re inspiring the next generation of creatives through high-tech robots, and highlights the skills needed to be a COO in the startup world. Coming from […]

The post Ep. 89 – Learning Through Play With Sphero COO, Jim Booth appeared first on COO Alliance.

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No matter what industry you’re in, running your company with the correct culture and values will always be an integral factor. Terri Mock, the COO of Cybba and a veteran C-level technology executive, joins Cameron Herold in this episode to share their success in rapidly growing their company. Terri talks about different strategies on how […]

The post Ep. 88 – The Importance And Impact Of Teamwork With Cybba COO, Terri Mock appeared first on COO Alliance.

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Living the core values of a company goes a long way in establishing an awesome company culture. Joining Cameron Herold in this episode is Alex Taylor, the COO of Upward Projects, a restaurant group that thrives on creating authentic and inspiring experiences for the communities they serve. Before becoming COO of Upward Projects, Alex started his […]

The post Ep. 87 – Creating An Awesome Company Culture With Upward Projects COO, Alex Taylor appeared first on COO Alliance.

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Founded in 2013, Helium’s mission is to make it easier to build connected devices. Joining Cameron Herold in this episode is Frank Mong, the Chief Operating Officer of Helium. Frank talks about what Helium is offering its users as well as building the People’s Network with the Helium hotspot. Digging into the network that Helium […]

The post Ep. 86 – Building The People’s Network With Helium COO, Frank Mong appeared first on COO Alliance.

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Growing a tech company these days is hard enough as it is; growing it rapidly takes things to a whole new level. Joining Cameron Herold in this episode is the COO of ClickFunnels, Ryan Montgomery, who shares the amazing journey their company has gone through and what it’s like to work with two CEOs with […]

The post Ep. 85 – Staying Relevant Through Reinvention With ClickFunnels COO, Ryan Montgomery appeared first on COO Alliance.

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A company’s core values require organic effort that involves everyone in the company. Ron LaSalvia is a US Navy veteran with over three decades of leadership experience in technology, strategy, and consulting. He became the Founder and CEO of Peck, a startup that applies science and technology to help nurture the most important relationships in […]

The post Ep. 84 – Business Leadership With Peck Founder, Ron LaSalvia appeared first on COO Alliance.

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Performance is a result or an outcome, not something that can be managed directly. In this episode, Shane Metcalf, the Co-Founder and Chief Culture Officer of 15five, joins Cameron Herold to talk about extraordinary results and company success through best-self management. Shane and Cameron discuss the power of simple questions and the importance of weekly […]

The post Ep. 83 – Extraordinary Success Through Best Self-Management With 15five Co-Founder & Chief Culture Officer, Shane Metcalf appeared first on COO Alliance.

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Having a grand vision doesn’t mean anything if you don’t have the right people to execute your ideas. Whitney Bouck, the COO of HelloSign, joins Cameron Herold this episode to discuss her experiences from all the companies she’s been with and has helped grow. She talks about company culture in its entirety, and how practicing the right […]

The post Ep. 82 – Building The Right Team And Company Culture With HelloSign COO, Whitney Bouck appeared first on COO Alliance.

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Drawing from over two decades of experience, Christian Barnard oversees all aspects of agency operations at T3 as COO. He works across all T3 clients and offices, focused on scalable growth, innovation, and fostering a creative and diverse culture within the agency. In this episode, Christian talks about how he came to be COO at T3 and what the […]

The post Ep. 81 – Transitioning To COO With T3 COO, Christian Barnard appeared first on COO Alliance.

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Eric van Miltenburg is the SVP of Global Operations at Ripple. In this episode, Eric dives into international operations and the tools you can use to identify target markets in the fintech industry. Eric and Cameron Herold probe into the differences in cultures around the world and why it’s important to adjust accordingly, especially when you’re the […]

The post Ep. 80 – Doing Business Globally With Ripple SVP Of Global Operations, Eric Van Miltenburg appeared first on COO Alliance.

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Along with technological improvements, the way people consume digital media also evolves. When it comes to creating engaging video content, Icon Media is a company that surely has proven itself. Joining this episode is its Cofounder and COO, Alex Kushneir. He shares his experiences on what it’s like to be a COO in a video production company and […]

The post Ep. 79 – Creating Video Content With Positive Impact With Icon Media Cofounder And COO, Alex Kushneir appeared first on COO Alliance.

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Our guest is COO Alliance Member Ariel Liu, COO of Himalaya Media. Himalaya Media is an innovative podcast platform with leading monetization offerings and audience growth solutions. Behind the scenes, we have Ariel Liu as the COO. In this episode, Ariel shares what Himalaya is about and what makes it unique. She talks about her beginning at Himalaya, […]

The post Ep. 78 – How Podcasting Helps Creators Form Communities With Himalaya Media COO, Ariel Liu appeared first on COO Alliance.

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“What do we want to be when we grow up?” is the question every organization should be asking of themselves at the beginning. For the ever-evolving industry of shipping, setting strategies to grow is particularly challenging. In this episode, COO Joel Clum discusses how Worldwide Express continues to grow and keep up with the technological […]

The post Ep. 77 – Setting Strategies In An Evolving Market With Worldwide Express’ Joel Clum appeared first on COO Alliance.

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If you’re in a volume-based enterprise, such as in a restaurant or retail, you’ve got to be ready for challenges and business when they come. In this episode, Flix Brewhouse COO Matthew Baizer, gives a little sneak peek on the different sides of running this business. Bringing his experience from being Director of Franchise Operations of Real Mex […]

The post Ep. 76 – Restaurant And Retail With Matthew Baizer appeared first on COO Alliance.

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Values need not just be posters in your office walls. How can you integrate them into your decision-making process? Let us get the answers from Allison Pickens, COO at Gainsight. She is an international speaker, blogger, and host of The Customer Success Podcast. In this episode, she talks about how your role models help develop you […]

The post Ep. 75 – Integrate Your Core Values With Allison Pickens appeared first on COO Alliance.

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The strength of a leader is about listening, showing humility and being truthful and transparent. In this episode, Talend COO and CTO, Laurent Bride discuss their beginnings in France and the expansion that made them a global company. He also shares how and why he moved to Talend from Business Objects. Laurent emphasizes that it’s important to […]

The post Ep. 74 – Being Truthful And Transparent With Laurent Bride appeared first on COO Alliance.

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Bringing twenty years of experience with Accenture to the table, Pariveda Solutions COO, Kerry Stover defines the thin line between COO and CEO. He talks about the importance of hiring the right people not only for the task but who are aligned with your company culture as well. Kerry emphasizes the importance of handling people […]

The post Ep. 73 – Define The Thin Line Between CEO & COO With Kerry Stover appeared first on COO Alliance.

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Shawn Taher is the “heir apparent” COO at Taher, Inc. Shawn has had a unique career, starting in the vending industry filling vending machines at Taher, Inc. to becoming a respected Senior Leader. In this episode, Shawn answers the question of, “Is being a COO is dependent on what does your CEO need?” He also shares […]

The post Ep. 72 – The Roles Of An Heir Apparent COO With Shawn Taher appeared first on COO Alliance.

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Zurixx is the definition of a weird, unique, and arcane company. In this episode, COO Andrew Way shares how and why he describes their company as such. According to him, Zurixx still uses old-school marketing methods such as direct mail, radio, and billboards. Andrew also delves into how he got his start in the business […]

The post Ep. 71 – COO Business Lessons From Andrew Way appeared first on COO Alliance.

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How can you make your employees happy? It’s a very simple question with a complex solution. The Product Development Head of TINYpulse, Dave Hajdu, brings this into light and shares how they’re able to help thousands of companies figure out how their employees feel and perform. He emphasizes the importance of communication between the COO and […]

The post Ep. 70 – Dave Hajdu On The Value Of People During The Hyper-Growth Space appeared first on COO Alliance.

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Our guest is COO Alliance Member Andrew Gregory, COO of Freedom Street Partners. With over thirteen years of experience as a financial advisor, Andrew has expertise in comprehensive financial planning services to help clients thoughtfully pursue their goals. In this episode, Andrew talks about understanding and playing to strengths, checking egos at the door, and […]

The post Ep. 69 – It’s Not All About The Money With Andrew Gregory appeared first on COO Alliance.

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To have collective intelligence, a COO makes sure that there is effective communication and everyone is passing the information they need. In this episode, Drips COO Justin Miller narrates his background in the private equity space before coming to Drips and how he adjusted to their culture. He believes that transparency and communication make for […]

The post Ep. 68 – Drips COO, Justin Miller appeared first on COO Alliance.

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Our guest is COO Alliance Member Matt Wool, President of Acceleration Partners. It’s always a challenge to keep employees satisfied and happy, and it’s even more difficult to do when you have a remote team. The President of Acceleration Partners, Matt Wool has made it happen. Growing a team of five people into a multinational company […]

The post Ep. 67 – Invest In Your People’s Growth With Matt Wool appeared first on COO Alliance.

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John Wise is the Co-Founder and COO of Lovepop. Lovepop is on a mission to create one billion magical moments with an ‘imagination meets engineering’ approach to designing unforgettable pop-up cards. In this episode, John talks about how to connect with customers through gifts. He details the dynamics of working with your best friend and knowing […]

The post Ep. 66 – Imagination Meets Engineering With Lovepop Co-founder & COO, John Wise Creating Magical Moments With John Wise appeared first on COO Alliance.

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Sometimes, having a business partner is a pain, but once you’ve learned how to complement each other’s strengths and weaknesses, it becomes the perfect formula for growth. Our guest today is Connor Gillivan, the Co-Founder and Chief Marketing Officer of FreeeUp. As an eCommerce expert and outsourcing guru, Connor is passionate about building profitable businesses […]

The post Ep. 65 – Friends To Business Partners with Freeeup CMO, Connor Gillivan appeared first on COO Alliance.

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Joining an established company as the new COO is great, but getting in when it is just about to face transitions is an even more fulfilling challenge. Our guest today is Dana Arnold, the Chief Operating Officer at Measurabl. Dana oversees business operations, including human resources, accounting, finance, legal, strategic partnerships, customer success, and international […]

The post Ep. 64 – Driving Company Growth with Measurabl COO, Dana Arnold appeared first on COO Alliance.

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With rapid technological evolution comes rapid changes to how people interact with each other. Leading through innovation, Matt Quinn, the COO of TIBCO, manages TIBCO’s day-to-day operations and is instrumental in the growth and development of its products and technologies, including the TIBCO Connected Intelligence Cloud. Formerly serving in executive roles, Matt has spent more […]

The post Ep. 63 – Leading Through Innovation with TIBCO COO, Matt Quinn appeared first on COO Alliance.

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Hiring people for sales and training them is a huge task for any growing organization. Conner Burt, the President of Lessonly, showcases how their brand has become the powerful simple way for teams to learn and practice like never before. Conner has been responsible for growing Lessonly from 0 to 750 clients and over 2 […]

The post Ep. 62 – Lessonly President & COO, Connor Burt appeared first on COO Alliance.

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The COO role is key to achieving company vision as he or she is at the center of making sure that staff and operations are aligned. However, can you still maintain alignment if your COO is working fully remote? Our guest today is Florence Bout, the Head of Operations of Leverage, a NY-based company that […]

The post Ep. 61 – Working Fully Remote As A COO with Leverage Head of Operations, Florence Bout appeared first on COO Alliance.

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When you’re used to managing at 50,000 feet, can you make the change and start leading at ground level? Our guest today is Manning Field, the Chief Operating Officer of Acorns. Manning oversees the business with direct accountability for growth, retention, experimentation, customer service, analytics, project management, and Acorns’ regulated entities. He reveals how it […]

The post Ep. 60 – The Big Switch: Making The Move From Big To Small with Acorns COO, Manning Field appeared first on COO Alliance.

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Our guest is COO Alliance Member Kshitij Minglani, Co-Founder of Mindvalley. Leading a hyper-growth company requires having a culture of transformation, and that mindset starts with the COO. Our guest today is serial entrepreneur Kshitij Minglani, the Co-Founder of Mindvalley. Mindvalley is a global school of 3 million plus people producing some of the world’s […]

The post Ep. 59 Breathing Transformation Within Your Company Through Personal Growth with Mindvalley Co-Founder, Kshitij Minglani appeared first on COO Alliance.

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Working with leaders who also want to be influencers is challenging, especially in allowing yourself and those under you to grow. Our guest today is Adrienne Lahens, the COO of Influential and an Operations Executive who has helped grow nascent startups into industry-disrupting unicorns. With expertise in media and technology and a passion for innovation, Adrienne has cultivated […]

The post Ep. 58 – How To Run An Influencer Marketing Company with Adrienne Lahens appeared first on COO Alliance.

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Saying what is on your mind and being truthful in the workplace can bring more good to everybody’s overall corporate performance. Our guest today is Andrew Chang, the COO of Paxos. Andrew has over a decade of operational experience at technology companies and startups and is a partner at seed fund Liberty City Ventures. Before joining […]

The post Ep. 57 – Core Company Values And Constant Truths For Running Paxos with Andrew Chang appeared first on COO Alliance.

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As the adage goes, you are successful until tomorrow. This philosophy has shaped Satisfi Labs President & COO Dr. Rungson Samroengraja’s career for years, and he continues to better himself through honest self-evaluation. Rungson is a technology and analytics leader with more than fifteen years of experience in product development, design, and optimization. He has held senior level […]

The post Ep. 56 – Satisfi Labs President & COO, Dr. Rungson Samroengraja appeared first on COO Alliance.

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Change is inevitable in all aspects of a business. When change does happen, how do you stay focused and aligned with your company vision? More importantly, how does a COO continue to build solid friendship and trust with the CEO? Let’s get the answers straight from Maropost COO & CFO, Joseph Schirripa. Maropost is a […]

The post Ep. 55 – Maropost COO & CFO, Joseph Schirripa appeared first on COO Alliance.

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The leadership dynamics of a CEO and COO can be likened to parents. You bicker behind the scene, but come out with a united front. Our guest for today, Rob Davies, is the President of Sport & Social Group. Sport & Social Group hosts sports leagues and events for adults. After graduating from Queen’s University […]

The post Ep. 54 – Sport & Social Group President, Rob Davies appeared first on COO Alliance.

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Overcoming obstacles in life, fulfilling priorities, welcoming opportunities, and running a company all at once are skills of a strong and committed person. Jodi Evans, the COO and CMO of Community Dental Partners, is the epitome of the above. Leading an organization which focuses on serving patients in underserved areas by providing dental care in […]

The post Ep. 53 – Setting Life Priorities And Saying Yes To Opportunities with Community Dental Partners COO & CMO, Jodi Evans appeared first on COO Alliance.

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Mimi Naghshineh, the COO of Gym Launch, shares how she developed her passion for fixing things and solving problems and how she got her job at the company. Gym Launch helps existing gym owners get their gyms to full capacity. Mimi walks us through what the company is all about, the process of launching a […]

The post Ep. 52 – Launching A Gym Business with Gym Launch COO, Mimi Naghshineh appeared first on COO Alliance.

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Leading a company requires a lot of physical and mental effort and relationship building. Ginny Lee, the COO of Khan Academy, shares her transitions from working for Intuit to Khan Academy which is a non-profit organization that provides free, world-class education for anyone, anywhere. As Ginny illustrates how it is running a big company, she […]

The post Ep. 51 – Authentic Leadership with Khan Academy COO, Ginny Lee appeared first on COO Alliance.

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Battling against the tough times of a business can take its toll on entrepreneurs and business owners, but not with the right business strategy. Diving into the value of figuring out what to measure in the business is Anna Collins, the President and COO of Bulletproof 360. Bulletproof 360 is a world-renowned brand which provides […]

The post Ep. 49 – Making Your Business Bulletproof with Anna Collins appeared first on COO Alliance.

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Two of the keys that will drive success in your business are excellent customer service and an engaged workforce. Tom Keiser, the COO of Zendesk, can fully attest to these success hacks. Zendesk Inc. is a cloud-based help desk solution used by more than 200,000 organizations worldwide that makes better experiences for agents, admins, and […]

The post Ep. 48 – Zendesk’s Employee Engagement And Exceptional Customer Service with Tom Keiser appeared first on COO Alliance.

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There’s the complexity of running 50-person company with all the different moving parts. For a hospitality business, you have to be hands-on as a manager and you can’t let anything slide through the cracks. As you’re scaling, you’re never done with the management and training and you never can take your eye off the ball, […]

The post Ep. 47 – Delegating Tasks Across Cultures with Isabel Berney appeared first on COO Alliance.

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The most challenging part of starting and growing a company is hiring the right people and allowing them to grow with the system. Chris Martin, the COO, and co-founder of MightyHive, shares his journey of how he left big tech companies for the startup space and what their company is all about. Chris notes that […]

The post Ep. 46 – Chris Martin on Maneuvering Your Company’s Growth Arc Efficiently appeared first on COO Alliance.

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Women waiting for men to make the first move has become a very dated concept in today’s world. Now, women are realizing their own space in this world and have become more confident to take on whatever it is they want. In the social connection space, this means more women are now sparking up their […]

The post Ep. 45 – Empowering Women Across The Globe with Bumble COO, Sarah Jones Simmer appeared first on COO Alliance.

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Babel Street is a provider of advanced multilingual search and analytics software solutions. Former CIA Operations Officer Eric Bowen gives insight to his role as a COO at Babel Street. Eric shares the importance of maintaining focus and managing distractions in the organization and deciding when to say no to new ideas. He also touches […]

The post Ep. 44 – A COO’s Daily Life In Babel Street with Eric Bowen appeared first on COO Alliance.

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In business, team leadership and teamwork are the most vital elements for success. Brian Barren, the Executive Vice President of Sales and Marketing of the Cleveland Indians, talks about the difference of team culture inside the office and on the field. Brian worked for ten years at P&G leading multifunctional business teams across a dozen […]

The post Ep. 43 – Brian Barren on Establishing Efficient Team Leadership In Small Businesses appeared first on COO Alliance.

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The trust built by partners in business allows them to be successful in business. Erin Rector, the Chief Operating Officer at Hungry for Happiness, talks about how she and her business partner, Samantha Skelly, work together as a team in solving problems and creating solutions. Working with a CEO can be tedious, but Erin has […]

The post Ep. 42 – Hungry For Happiness: Building On The Foundation Of Trust with Erin Rector appeared first on COO Alliance.

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Our guest is COO Alliance Member Mitch Dodd, COO at Kintec Footwear and Orthotics. At the heart of every business, when you put people first and think about the success of people collectively, the team will go ahead. Mitch Dodd, the CEO at Kintec Footwear and Orthotics, defines this as servant leadership. Following the Rockefeller […]

The post Ep. 41 – Servant Leadership: Managing Teams Towards Growth with Mitch Dodd appeared first on COO Alliance.

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When entering a new initiative, everyone wonders whether it’s going to be a good initiative or not. Sean Magennis has been playing this kind of role where he’s primarily involved in running nonprofits or businesses other than his own for a long time. Sean Magennis is the President and COO of YPO, a global community […]

The post Ep. 40 – YPO President & COO, Sean Magennis appeared first on COO Alliance.

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Our guest is COO Alliance Member Guy Berry, COO at Redirect Health. The core key for the CEO and the COO to have that is the development of trust between them. Guy Berry, COO of Redirect Health, works alongside Dr. David Berg who is the co-founder and Chairman of the Board. As Director of Operations, […]

The post Ep. 39 – Redirect Health COO, Guy Berry appeared first on COO Alliance.

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Our guest is COO Alliance Member Matthew Sabbatini, COO at Visit California. In growing your business, efficiency and effectiveness within the organization are something to seriously consider. Effectiveness is vital for growth whilst efficiency is vital for profitably. Matthew Sabbatini, the COO at Visit California, imparts the success journey of their company where they focus […]

The post Ep. 38 – Visit California COO, Matthew Sabbatini appeared first on COO Alliance.

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Alex Eckelberry serves as COO of AutoLoop which develops disruptive SaaS solutions in the automotive software space. He has been with several companies as an investor, board member, and a turnaround engineer before joining AutoLoop. He talks about his working relationship with the CEO and how they have complemented their skills for the betterment of the […]

The post Ep. 37 – AutoLoop COO, Alex Eckelberry appeared first on COO Alliance.

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They say that the heart of an unbeaten business is a driven workforce and that nothing is more essential to your business’ success than how you grow your people. Theresa LaBranche, Executive Director at Allure Medical, can attest to this. Theresa has been with the Allure Medical for over ten years and has been instrumental […]

The post Ep. 36 – Allure Medical Executive Director, Theresa LaBranche appeared first on COO Alliance.

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Some of us have come to a point where we desperately wanted to get tickets to see a show or have an experience, especially when these things are selling out. Zach Anderson, the President of TicketCity, is in the service business of bringing people to see these events. TicketCity is a trusted ticket resale service […]

The post Ep. 35 – TicketCity President, Zach Anderson appeared first on COO Alliance.

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Daniela Mancinelli is the Chief Operations Officer of North 6th Agency. She shows us the kind of culture that she carried out as a COO from an entrepreneurial family. Overseeing all operational areas, Daniela has been an integral part of rapidly scaling the business, opening up their new Toronto office in the summer of 2017. […]

The post Ep. 34 – North 6th Agency COO, Daniela Mancinelli appeared first on COO Alliance.

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As the saying goes, behind every great man is a great woman. Sheri Hamilton is proof of that. In 2011, Sheri took on the role of the Chief Operating Officer for Grant Cardone Enterprises. Leaving the big corporate world, she entered the entrepreneurial world and succeeded. Sheri talks about being second-in-command to Grant Cardone, sharing what it’s […]

The post Ep. 33 – Grant Cardone Enterprises COO, Sheri Hamilton appeared first on COO Alliance.

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Our guest is COO Alliance Member Roman Cowan, COO at College Hunks Hauling Junk & Moving. Being successful in company culture, branding and marketing, and even with franchisee satisfaction are just some of the things that College Hunks Hauling Junk & Moving pride themselves with. College Hunks is the premier moving, junk hauling, and hourly […]

The post Ep. 32 – College Hunks Hauling Junk & Moving COO, Roman Cowan appeared first on COO Alliance.

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From four employees back in 2001 to 125 at present, Sean Cohen, COO of AWeber, shares how they give focus on their employee culture. Having been with the company for over seventeen years, Sean has a wealth of insight to share. He reveals that instituting a culture and being really steadfast about it early is […]

The post Ep. 31 – AWeber COO, Sean Cohen appeared first on COO Alliance.

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Our guest is COO Alliance Member Robert Childers, Vice President at Loud Rumor. What sets a company apart from others is their corporate culture. It is a huge contributing factor to the social and psychological environment where employees spend their time on a daily basis. Rob Childers, VP of Operations at Loud Rumor, is an […]

The post Ep. 30 – Loud Rumor Vice President, Robert Childers appeared first on COO Alliance.

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Today we live in an environment where a being a mom is given the importance in our society. How about dad? Doesn’t being a dad need to be empowered just because he is a man? Nowadays, gen X and millennial dads are increasingly involved in their kids’ lives, if not equal partners with moms in […]

The post Ep. 29 – Fatherly COO, Michael Wertheim appeared first on COO Alliance.

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Global Tax Network is a mobility tax services firm focusing exclusively on tax consulting and compliance for corporate global mobility programs, expatriates, and foreign nationals. Craig Dexheimer, Chief Operating Officer/Data Privacy and Security Officer of Global Tax Network, shares how he and his CEO work hand in hand being the integrator and visionary in their […]

The post Ep. 28 – Global Tax Network, COO / Data Privacy & Security Officer, Craig Dexheimer appeared first on COO Alliance.

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Satisfy your sweet tooth as well as indulge your eyes with the unique candy products of Sugarfina. Sugarfina is a luxury confections boutique with the finest candies from artisans all over the world targeted towards grown-ups. Ben Smith, the COO of Sugarfina, joins us to talk about how he ended up in the company after […]

The post Ep. 27 – Sugarfina COO, Ben Smith appeared first on COO Alliance.

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Our guest is COO Alliance Member Jonathan Derby, Operations Manager at Ongoing Operations. No one knows credit union IT as much as Ongoing Operations, a financial technology company focused on cloud services and managed services to the credit union industry. With former credit union executives and highly skilled experts in that field, the commitment and […]

The post Ep. 26 – Ongoing Operations, Operations Manager Jonathan Derby appeared first on COO Alliance.

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Our guest today is COO Alliance Member Michael Byrne, Operations Manager at Nested Naturals. Understanding the brain is essential in unlocking one’s potential and behavior. Nested Naturals COO Michael Byrne, a pro in the mix of psychology and neuroscience, realized that the brain is the “why” behind an individual’s behavior. From being in the clinic […]

The post Ep. 25 – Nested Naturals Operations Manager, Michael Byrne appeared first on COO Alliance.

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One of the challenges in managing remote teams would be ensuring that employees stay in good communication with each one and remain connected to the company culture. ARMS Reliability, a leading global provider of asset management solutions to some of the world’s largest resource, power, utility, and manufacturing companies, jumps over this hurdle like it […]

The post Ep. 24 – ARMS Reliability COO Darren Gloster appeared first on COO Alliance.

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Nowadays, race and gender discrimination is still prevailing in most countries. Such bias displays in different circumstances, funding per se. Less than 10% of all venture capital deals go to women, people of color, and LGBT founders. This is what fueled and launched Backstage Capital, a company who invests in startup founders who identify as a […]

The post Ep. 23 – Backstage Capital Partner and Chief of Staff Christie Pitts appeared first on COO Alliance.

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Our guest is COO Alliance Member Tom Parmentier, COO at Express Homebuyers. Only a passionate person will truly understand the value of commitment. More than anything, it will manifest in the choices made when all odds are against one’s favor. Getting fired by CEO thirty days in, Tom Parmentier amazingly turned that fiasco into a […]

The post Ep. 22 – Express Homebuyers COO Tom Parmentier appeared first on COO Alliance.

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Our guest is COO Alliance Member Mark Moschel, COO of Dry Farm Wines. Doing gratitude is something that should be fundamental in the workplace. Although it can only be developed over time, it is undoubtedly valuable in building strong relationships within an organization. One that can prove this is Mark Moschel, the COO of Dry […]

The post Ep. 21 – Dry Farm Wines Partner & 2nd in Command Mark Moschel appeared first on COO Alliance.

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Our guest is COO Alliance Member Angelo Keely, Co-Founder & COO at Kion. It will always be easier to communicate when your team is just starting up because one and all are manageable. As the business grows, the team multiplies, and that’s where group dynamics’ significance comes about. Kion, the ultimate source for everything a […]

The post Ep. 20 – Kion Co-Founder & COO Angelo Keely appeared first on COO Alliance.

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Our guest is COO Alliance Member Gabe Muller, COO at Glassman Wealth Services. One of the most important assets a company has is its employee. Proving to be a great place that takes care of their employees is Glassman Wealth Services. An intense focus on firm-development has earned Glassman Wealth the title of Best Places […]

The post Ep. 19 – Glassman Wealth Services COO Gabe Muller appeared first on COO Alliance.

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Leila Hormozi, Co-Founder and President of Gym Launch, shares her passion for helping other entrepreneurs in growing their business and changing the world. She’s the Hercules in Gym Launch, scaling companies with 30% growth month over month. Leila met her husband, Alex, through a dating site and talked about business for five hours on their […]

The post Ep. 18 – Gym Launch Co-Founder and President Leila Hormozi appeared first on COO Alliance.

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Collectively, James Orsini has more than 30 years of finance and operations experience across a broad range of marketing and communications disciplines. Entering VaynerMedia as the Chief Integration Officer helping Gary Vaynerchuk execute his vision, James eventually stepped into the COO role when Gary’s brother and former COO was diagnosed with Crohn’s disease. In a […]

The post Ep. 17 – VaynerMedia COO James Orsini appeared first on COO Alliance.

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Whether you are a writer, a chef, a podcaster, or a blogger, regardless of how you identify yourself, you are a creator. Creators want to create, and Seva is giving them the opportunity to do just that. Barrett Brooks, the COO at Seva (formerly ConvertKit), says they are a bootstrapped startup that builds email marketing software […]

The post Ep. 16 – Seva (Formerly ConvertKit) COO, Barrett Brooks appeared first on COO Alliance.

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Our guest is COO Alliance Member Erin Rand, COO at ServiceRocket. Joining to talk about the importance of process and metrics to a company is Erin Rand, the Chief Operating Officer at ServiceRocket, a company that provides exceptional training, support and utilization solutions for the world’s most innovative software technologies. As a process and analytical […]

The post Ep. 15 – ServiceRocket COO, Erin Rand appeared first on COO Alliance.

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Our guest is COO Alliance Member Mae Steigler, COO at Organifi. It may seem difficult to achieve that fast growth if you just came from one business to another. Mae Steigler, COO of Organifi, shows it is possible as she talks about how she has helped lead the company into hitting Inc. 500 three times […]

The post Ep. 14 – Making Fast Growth Possible with Mae Steigler appeared first on COO Alliance.

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True commitment manifests in situations where the only choices left are to give up or to go on, and you still choose the latter despite the uncertainties. Being the second-in-command at Hal Elrod International, Tiffany Swineheart tells us her pivotal journey of stepping up for Hal at the time when he was battling with cancer. […]

The post Ep. 13 – Transitioning From An Unpaid Intern To Director Of Operations with Tiffany Swineheart appeared first on COO Alliance.

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Our guest is COO Alliance Member Brittany Walters, Director of Operations at Scribe (formerly Book-in-a-Box). Spreading the vision across the company is one, while integrating a culture within is another huge aspect of getting employees motivated to work in unity. Brittany Walters tells us more about how culture-infused on growth Scribe is – formerly known […]

The post Ep. 12 – Putting The Cult In Culture with Brittany Walters appeared first on COO Alliance.

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The power of influence in content marketing is immense. Not only does it help your business attract clients and create engagement, but mastering content also ensures building relationships and promoting credibility. A deep understanding of this is something we will get from Clinton Senkow, the co-founder & Chief Operating Officer of Influencive – an online […]

The post Ep. 11 – Influencive: The Power Of Content Marketing with Clinton Senkow appeared first on COO Alliance.

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In a company or organization, the second-in-command is the yin to the CEO’s yang. They go across varying business areas and oversee the growth of the company. Gadi Shamia is an excellent example of this. As the COO of the fastest growing SaaS contact center startup, Talkdesk, Gadi is responsible for product post-sales renewals, customer […]

The post Ep. 10 – Staying in Sync with Your CEO and the Company’s Vision with Gadi Shamia appeared first on COO Alliance.

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Customer satisfaction should always be the top priority for every business. Some companies would have refund policies if they’re not able to meet the expectations of their customers. Such free pass is what makes Sumo and AppSumo competent and reliable. These sister companies are both on a mission to help websites and businesses grow by […]

The post Ep. 09 – How Customer Satisfaction Helps Online Businesses Grow with Anton Sepetov appeared first on COO Alliance.

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Dealing with stress from work and the daily burdens of personal life can literally take its toll on anyone. As an outcome, most companies support work-life balance and encourage their employees to take a break and recharge. Jessica Higgins of Gapingvoid Culture Design Group could attest to the value of this sense of balance. As […]

The post Ep. 08 – Work-Life Balance: The Importance Of Taking A Break And Recharging with Jessica Higgins appeared first on COO Alliance.

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Wild Apricot is an industry-leading web-based software for small associations and non-profits to help manage membership, website, events and other activities. COO Shiv Narayanan dives into the impact of running an organization in a more decentralized manner while tackling the concept of natural hierarchies. Specializing in lowering customer acquisition costs, capturing and cultivating high-quality leads, […]

The post Ep. 07 – Decentralizing Business Operations with Shiv Narayanan appeared first on COO Alliance.

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Our guest is COO Alliance Member Miranda Lievers, COO at Thinkific. In today’s time, companies don’t just check if applicants are excellent fit for the job and culture. They also search for the ones who are smarter than them, the leaders. That’s how Thinkific onboard members in their growing company. As the COO of the leading […]

The post Ep. 06 – Building A Culture Of Feedback with Miranda Lievers appeared first on COO Alliance.

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Our guest today is COO Alliance Member Joe Esparraguera, COO at Lifematters. Some companies shift their hierarchy from top-down to bottom-up as a way to be more operative. The COO that supports this approach is Joe Esparraguera of Lifematters, an industry-leading provider of customized home care and health care management services in the Washington, DC […]

The post Ep. 05 – Operating From The Bottom Up with Joe Esparraguera appeared first on COO Alliance.

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Our guest is COO Alliance Member Rachel Pachivas, COO at Annmarie Skin Care. Rachel manages all the behind-the-scenes operations that keep the company moving along smoothly – building love and culture, product research and development, branding and style, and ongoing education on organics and GMOs in the skin care industry. In an interesting conversation, Rachel […]

The post Ep. 04 – Annmarie Skin Care: Getting Chemicals Off The Shelves And Out Of The Industry with Rachel Pachivas appeared first on COO Alliance.

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Harley Finkelstein, COO of Shopify joins us to talk about how he and Tobias Lütke worked together in building Shopify – a rapidly-growing commerce platform with over 500,000 online stores, 3,000 employees, and $46 billion in sales. Harley shares about the kind of culture they have in Shopify, as well as gives some tips about […]

The post Ep. 03 – Building Shopify with Harley Finkelstein appeared first on COO Alliance.

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How should you approach growing and developing people? Erik Church, COO of 1-800-GOT-JUNK? and O2E Brands, talks about how he doubled the profits of 1-800-GOT-JUNK? by focusing on his employees. Now, this full-service junk removal company has over 200 locations in three countries. Diving into the importance of having a common source of purpose as […]

The post Ep. 02 – Growing And Developing Employees with Erik Church appeared first on COO Alliance.

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Contactually, a Customer Relationship Marketing (CRM) platform, helps professionals and companies generate more referrals and direct customers from their existing network. Tony Cappaert, the co-founder and COO of Contactually, talks about CRM and the beginnings and lessons in building the company. Tony manages all of the internal efforts in the company, including marketing, sales, customer […]

The post Ep. 01 – Contactually COO, Tony Cappaert appeared first on COO Alliance.

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The post EP. 00 – Cameron Herold, Founder of COO Alliance appeared first on COO Alliance.

Second in Command: The Chief Behind the Chief: Recent Episodes

Cameron Herold