The Party in the Back Podcast on Gameops.com: Recent Episodes
Gameops.com
If Sports Marketing was a mullet hairdo this podcast covers 'The Party in the Back'. We'll let someone else do the data, analytics, spreadsheets and budgets... We’re talking about the FUN: In-game contests, theme nights, mascots, dancers, social media, atmosphere and giveaways. Join us at the Party in the Back for our monthly discussion with industry leaders on the fun side of Sports Marketing.
This month we Party with a familiar voice. You may have heard him on NBA2K or courtside with the Brooklyn Nets and Cleveland Cavaliers. This month the man behind those dulcet tones joins the Party in the Back. Olivier Sedra, Voice of the Brooklyn Nets is our guest on the podcast to talk about his journey behind the microphone. He shares the childhood memories of the Montreal Canadians Public Address Announcer that shaped his professional career. Plus how he prepares for events and the added pressure of the replay center. As one of the leading announcers in sports, Olivier also shares some insights about craft and how the role has evolved over the last 20 years. Host Jon Cudo shares a story about the impact a $.85 stress ball can have amid the thousands of dollars we spend building an event. The value of making memories by keeping it simple. Plus a look back at a couple noteworthy Water Cooler posts from September.
This month we Party with two great sports entertainment minds. First Zoltan Berencsi from the Harlem Globetrotters. With over 2 decades in sports performing, directing and creating memorable moments and traditions. Zoli brings a wealth of insights as a perform to his role as a producer for the Globetrotters, and all of that experience into the Party in the Back for this month's discussion. Fresh off a world-wide book signing tour for his best selling book Furlosophy, Rob Wicall joins the the podcast. Rob also uses his powerful background as a performer to guide his insightful philosophy on game operations (and life). Zoli and Rob join Host Jon Cudo to two main topics: Pre-Game Traditions and Performing in Character.2:00 Jon introduces the guests - Rob Wicall, a former mascot with over 20 years of experience, and Zoli Berencsi, the senior producer for the Harlem Globetrotters and a former professional mascot. The group catches up and shares some humorous stories from their mascot days. 4:00 The group discusses the growing trend of teams building unique pregame traditions to set the tone and connect with fans. Zoli shares how the Globetrotters have built iconic traditions like the Magic Circle and use of the Sweet Georgia Brown song. The group analyzes how effective traditions can create a sense of community and be passed down through generations of fans. 7:25 Rob tries to hijack the show and starts asking his own questions 😜 15:10 We look at examples of these traditions built on the team specific brands, like the Detroit Red Wings and Pistons, followed by an example from Atlanta United where the tradition is built on the history of the city. 21:10 A discussion about the Indiana Pacers in-game Rev It Up moment, that connect the city and team brands (known for racing) and drives a big hype moment by the crowd. We discuss additional examples where these moment trigger crowd noise and excitement. Before we close, Cudo gives some extra love to the Minnesota Vikings who put all of these elements into their iconic gjallarhorn and SKOL clap moments. 37:30 The discussion shifts to the importance of mascots developing a fully-realized character, rather than just performing generic "mascot" antics. The group analyzes an example of the Disney character Sadness performing a dance routine in-character. They emphasize the need for mascots to embody a distinct personality that is consistent with the team's brand. Plus the benefits of interacting with other entertainers in a consistent manner and as a tool in writing skits. 47:30 The group wraps up the discussion, with each guest sharing what they are working on next. Zoli discusses his social media presence and upcoming projects, while Rob continues to speak and author his philosophy book.
Long-time mascot for the Orlando Magic and current Jigsaw Entertainment owner Scott Hesington joins the August edition of the Party in the Back Podcast. Scott and host Jon Cudo reflect on the legacy of Pat Williams. Pat was a Mount Rushmore level sports marketer who died from complications of viral pneumonia on July 17, 2024, at the age of 84. Scott shares the story of their first meeting and an enduring friendship that lasted to the end. We look at his early sports career that started as a minor league baseball player to bringing the NBA to Orlando with his incredible energy and salesmanship. Stories include his unique family, passion for knowledge, friendship with Bill Veeck and his never-ending support to friends and co-workers.
The July 20204 Party in the Back Podcast includes a lively discussion with Shine Entertainment's Amanda Greco. With decades of wisdom from her experience in the NBA, NHL, NCAA and Olympics we look a wide range of sports entertainment and game operations topics. Risks and benefits of unique anthem performances @ 6:00 - We start with the importance and effect of taking risks. Looking at an examples from the Baltimore Orioles and Dallas Mavericks, we discuss a handful of ways that these risks can elevate your show and keep your fans and staff engaged. Plus story time from Amanda's experience of being called into the LA Kings' Coaches office for a risk she took.The importance of music and audio cues in promotions @ 18:00 - Then we talk about "sonic branding", which is connection music with a promotion for fans. How it works, why its important and when you might want to shake it up.Maximizing performer moments and reading the crowd @ 35:00 - Drawing from a quote about "maximizing your moment", Amanda and Jon discuss the importance of empowering performers and being responsive to the energy of the crowd, rather than rigidly sticking to a pre-planned script. Its a discussion about pushing your entertainers to make the most of their performance time from both a producers and a performers perspective.Thanks for listening and sharing the podcast.
For the June 20204 Podcast we make the unusual decision to party in the HR Office. Our guest is HR expert Dawn Ellery, who has 25 years experience developing and engaging employees. While a trip to HR can sometimes mean you're in hot water (at least that's my experience, ha), this visit is an insightful delight. Dawn walks us through the value of part-time and game night employees. We talk about ways to better their experience, so they are dialed in, engaged and stay with you for the long term. Challenges of managing part-time staff @ 4:20. Jon explains that in his conversations with game directors, he has found they spend a significant amount of time focused on managing and retaining their part-time and seasonal staff, such as mascots, game crews, and other event staff. He notes this is an area of game operations that is often overlooked.Importance of manager-employee relationships @ 7:00Dawn emphasizes that the relationship between managers and their direct reports is the key driver of employee engagement, especially for part-time and hourly workers who have less autonomy. She stresses the need to focus on supporting and developing managers first, as they set the tone for the rest of the team.Strategies for engaging part-time staff @ 13:30Dawn provides several suggestions for engaging part-time and seasonal employees, including: recognizing and thanking them, providing learning and growth opportunities, understanding their personal goals and interests outside of work, and addressing any underlying issues or challenges they may be facing.Justifying investments in employee engagement @ 28:20Dawn advises that while it can be difficult to quantify the value of employee engagement initiatives, it's important to make a compelling business case to leadership by highlighting the benefits to customers, culture, and overall organizational performance. She suggests gathering feedback from the most difficult or vocal employees to understand their needs.Dawn's background and book @ 33:00Dawn shares details about her background, including her previous experience as an entrepreneur in the intimacy and relationships space, and her upcoming book "Dirty Little HR Secrets".Thanks for listening and sharing the podcast.
This month we party with two podcast regulars, Ben Hill from MILB.com and Best-Selling Author of Furlosophy Rob Wicall. Ben previews his three most anticipated minor league baseball promotions of 2024, including Public Domain Night from the Jacksonville Jumbo Shrimp. This team has an established track record of creating the most interesting and clever promotions, like this playful poke at licensing rights. They use Steamboat Willie and King Kong (intellectual property now in the public domain) and will probably use Happy Birthday in there somewhere too. That promotion is coming May 19th in Jacksonville. Ben also talks about his newfound appreciation for Touch a Truck and Bluey appearances at ballparks. Then Host Jon Cudo dials up former mascot and Author Rob Wicall to talk about a new trend for mascots and its value for teams, performer and fans. Hear what Gritty, Benny and Tommy Hawk have leaned into recently and how it can help your mascot and your show. Plus tips for mascots on how to ask your team when building new initiatives.
We are talking Ghostbusters on the April 2024 Party in the Back Podcast. President of Business Operations from the Fort Wayne Komets Scott Sproat and Jon Long Manager the Event Presentation & Creative Content for the Edmonton Oil Kings join the podcast to talk about their success with this Movie theme night.Scott and Jon drop insights on all aspects of their promotion, including:•Approvals and support from movie studio and rights holders•Leading their team's creative effort•Popular fan elements for their Ghostbusters Night•Social Media elements•Scoreboard additions•Jersey Auctions, like the Komets $13,000 charity jersey auction•Music and bumpers, including a one night change in the Oil Kings Goal song•Sponsor integrations and more...It is a conversation with two exceptional creative sports marketers, with insights that can be applied for Ghostbusters Night and any other movie theme.
In the electrifying world of sports, where the spotlight often shines on star athletes and high-octane performances, Rob Wicall, an award-winning NBA mascot, carved a niche for himself that transcended the boundaries of the basketball court. "Furlosophy: Beyond the Mascot" delves deep into Rob's journey, offering readers a unique perspective on the art of genuine human connection and the power of making memorable moments that last a lifetime. Our guest is longtime friend of the Podcast Rob Wicall, who now will be referred to as "Author Rob Wicall". Rob has published his first book "Furlosophy" which chronicles his journey as a mascot and how those furry experiences help shape the rest of his life. Rob shares some anecdotes from the book, including the importance of teamwork. He shares a fun story about "his success" with a classic Coyote Standard and how the "impromptu" bit relied on preparation and teamwork, plus the importance of staying humble amid those successes.
Cameron Hughes is the national touring act who inspires you to take a chance. Both on tour and it life he's giving people something to cheer for. This month we talk about his 30 year anniversary on standing up at an Ottawa Senators game and where that journey has taken him. Plus the "full-circle" moment in Ottawa 30 years later. Our discussion isn't just about Cameron's life, it is about how we produce moments, inspire others and create cheer along the way. Plus we preview featured content on this site and tease next month's podcast guest.
Introduction (2:30) Jon enthusiastically welcomed Rafi to discuss his books The Arena and Trash Talk. Rafi's books provide unique insights into sports operations and the nuanced psychology of trash talk through his extensive research and interviews. Using trash talk for marketing and storytelling @ (5:00) Rafi explained how trash talk can increase competition stakes and invest audiences by creating storylines and rivalries. When leveraged strategically with an understanding of human psychology, trash talk is a powerful marketing tool to engage fans and motivate athletes. The psychology of trash talk @ (17:00) Rafi delved into the cognitive science behind how trash talk works on both an individual and group level. Effective trash talk primes the mind and raises anxiety, which can enhance or hinder performance depending on each person's optimal functioning zone. Trash Talking Sports Promotions @ (19:30) How in-game promotions can use trash talk to stoke the passions of fans, and how that can effect players (both in good and bad ways). Applying trash talk lessons in sports @ (29:00) Jon and Rafi discussed how teams and players strategically use trash talk to focus their crowd's attention. How Players May NEED Trash Talk @ (40:00) Coordinating marketing and coaching optimizes trash talk's competitive advantages, plus how some players NEED trash talk to gain their competitive edge. Plus a look at how Trash Talking and the NBA's In-Season Tournament are similar.
Best Entertainment Group Award (5:00)Amanda, Jon, Benjamin, and Tyler discussed the best entertainment group. Jon announced a three-way tie between the 216 Stix from the Cleveland Cavaliers, the Saint Paul Saints' Ushertainers, and the Banana Nanas. Benjamin praised the Banana Nannas for their unique concept and high-level entertainment, appealing to all demographics. Amanda also expressed support for the 216, a group she has previously chosen, commending their versatility and ability to engage fans. Tyler emphasized the importance of originality and consistency, mentioning the Savannah Bananas as a prime example of a group that adapts to their fan base. Best Game Night Promotions (10:45)The roundtable discussed the importance of creative and effective promotions for minor league baseball teams. Benjamin highlighted the significance of promotions in enhancing the overall fan experience and fostering a culture of creativity within each franchise. Jon emphasized the need for promotions to resonate with the fan base and show a connection with the community. Amanda pointed out the importance of integrating promotions into the game in multiple ways, while Tyler underscored the importance of starting with the fan base and ensuring the idea resonates with them. The winner for the best game promotion were the Vancouver Giants for Ref Appreciation Night.Best In-Game or Contest Award (16:00)The Brooklyn Cyclones for the Elaine Dance Off, both recognized for their entertainment value and repeatability. We discussion revolved around the importance of creativity and attention to detail in in-game promotions. Amanda emphasized her admiration for the Guardian's Hot Dog Race, which features distinctive characters and a broadcast personality that added to the promotion's finale. Benjamin shared his experience with the Brooklyn Cyclone's Seinfeld Night, noting its success in attracting dedicated fans and generating buzz. The conversation underscored the significance of authenticity, creativity, and fan engagement in the planning and execution of in-game promotions.Best Mascot Award (23:30)Cudo introduced the fourth category, Best Mascot. The award considers a mascot's ability to engage and entertain fans, create innovative content, and create a multi-dimensional character. The winner was Gritty from the Philadelphia Flyers, who has been a four-time winner for the last five years. Jon also gave a shout out to several other mascots, including the Phoenix Sun's Gorilla, Lehigh Valley Phantoms' Melvin, and Portland Sea Dogs' Slugger. Benjamin, the guest, shared his perspective on Slugger's performance and the unique aspects of Ellie the Elephant's character. Ben raised a question about the lack of female mascots in sports, noting that when female mascots are introduced, they often become love interests rather than primary mascots. Tyler discussed how the NFL and collegiate sports, like BYU's Cosmo, have established strong mascot characters despite the challenges of rotating performers. Amanda highlighted the importance of Ellie, a female mascot in the WNBA, for breaking this mold and serving as a strong character without needing a secondary love interest. Best Act Award (32:00)The team discussed the importance of quality entertainment for fans during halftime shows. This year the award was a three-way tie between David Girabaldi, Simon Sez Steve Max, and The Amazing Tyler. Cofer emphasized the importance of presentation, making the performance feel bigger than it is, and using camera angles and video coverage to enhance the experience. Benjamin mentioned the growing range of performers who can engage with the crowd and provide improvisational entertainment throughout the game, like the Amazing Tyler. Amanda discussed appreciation for various performers, with a particular fondness for Red Panda. Cudo noted a panelist who raved about the improvement of David Girabaldi's performances and the emergence of new, fresh acts.Best Team Introductions (38:00)The Vegas Golden Knights received the award for best team introductions. Tyler, who had previously worked with the Vegas Golden Knights, attributed their success to their fostering of creativity and their focus on keeping their show unique and engaging for their supportive fan base. Jon highlighted the success of the Savannah Bananas and the Party Animals, who have sold-out shows and dynamic introductions. Benjamin suggested that minor league teams could learn from their approach, even though their methods might not translate directly to affiliated baseball. Amanda praised the Vegas Golden Knights for their execution and creativity.Best Team Operations (44:25)The Savanah Bananas won for best team operations, with the Milwaukee Bucks, Philadelphia Union, and Jacksonville Jumbo Shrimp as honorable mentions. Amanda also praised the Milwaukee Bucks for their attention to detail and ability to improve on successful promotions. Benjamin discussed how the spirit of minor league baseball has remained intact despite industry changes and the Covid-19 pandemic. He highlighted the unique promotions and events organized by the Jacksonville Jumbo Shrimp, such as Salute to Swedish Furniture night and Duct Tape Night, as exemplifying the spirit of minor league baseball. Cofer emphasized the importance of creating an entertaining and engaging environment for fans, regardless of the team's performance. Jon praised the Savannah Bananas and the Atlanta Braves for their successful approaches to game operations.
The undisputed emperor of MILB wackiness Ben Hill joins host Jon Cudo for the November 2023 Party in the Back. Ben has visited 186 Minor League parks, seen it all and done it all, dressing up in LIVE Races, taking part in countless minute to win its, guests on team broadcasts and a frequent in-field groundskeeping water hose holder. Ben travels the country each year checking out MILB teams from coast to coast for his award-winning column on MiLB.com. He joins to talk about alternate identities like the Eugene Exploding Whales, food as promotion and how a Keg of Beer may be the essential ingredient to a productive brainstorming session. Plus some Best of Award Nominations for 2023 and thoughts on the new baseball documentary The Saint of Second Chances on Netflix.
Jon Cudo is joined by Rochester Red Wings General Manager Dan Mason to talk about the team's signature Deaf Culture Night. Details on why the team puts so much into the affair, what makes it shine and more from their 2023 effort. Then Simon Sez savant Steve Max shares insight into his long and successful journey as one of the top touring halftime acts in sports.
Jon Cudo is joined by Rob Wicall for the September 2023 Party in the Back. With more than 50 years working in game operations and sports entertainment Cudo and Wicall have some well considered opinions and a plethora of examples to draw from. This month Rob Wicall turns the tables on Cudo and snatches the hosting reigns for most of the podcast to talk about Cudo's new article called Secret Handshakes. Secret Handshakes are not limited to literal handshakes. Cudo writes about promotions that will only work for your fans in your market, creating a bond with your fans. We look at how these next level promotions can build a bond with fans and create a sense of exclusivity, camaraderie, and unity. Rob adds how these coded creations extend to mascot performance and team's entire shows as well with a flurry of examples from across sports. Changing the customer relationship from people who buy a ticket to watch into FANS who buy a ticket to belong. After a short break Cudo wrestles back hosting control of the podcast to talk about two memorable promotions from the Buffalo Bisons and Brooklyn Cyclones. Plus, we stumble upon a hilarious example of a Secret Handshake from the 1970's Buffalo Sabres....the draft story of Japanese Legend Taro Tsujimoto. A great conversation that may change how you think about your promotions and leave you searching for your secret handshake with fans.
Kaz Egan, Justin Jett and Cameron Hughes shine on the August 2023 Party in the Back with host Jon Cudo. We talk about a big promotion with the Lake Elsinore Storm, discuss who is inspiring teams creativity, authenticity, social media and more.
Rob Wicall joins Host Jon Cudo to discuss the auction process, with insights for building a successful process for teams and tips for those auditioning. Plus the value of the Secret Handshake promotion and more.
The June 2023 Party in the Back Podcast features Kyle Campbell from Cue Audio. Kyle has produced empty COVID-era arenas all the way to 70,000 fan football games and everything in-between. He's now helping teams create and immersive experience for their fans with Cue Audio's Smartphone Light Shows. We talk about his journey in sports and how he's now lighting up arena's nationwide with memorable interactive experiences. The party continues with Rick Zolzer from the Hudson Valley Renegades. Rick shares stories from the Lake Placid Miracle on Ice Game to getting thrown out of a game as the PA Announcer. Then Rick takes us inside the recent Wild Goose Chase at Hudson Valley looking at how the team turned a negative into a promotional positive.
This month's Party in the Back Podcast features a conversation about the Calhoun Shot, an industry-altering event 30 years ago in Chicago. Todd Overton from Fugu Prize Indemnity joins to talk about the shot that changed the industry and its quirky backstory. Overton looks at its effects, lessons we can and the important question of whether or not our Host is eligible for the contest. Plus Todd plays Real or Fake. Plus Todd plays Real or Fake. Canadian National Treasure and touring act Cameron Hughes joins the party. Cameron and Cudo talk about FOUR ways your can improve your creative efforts by looking at other ideas. It is the impetus for our Giveaway Page and the Water Cooler, which adds a huge library of ideas from around sports to inspire your next idea, let you learn from others and see how you stack up against your peers.
This month's Party in the Back Podcast features three of our regulars in what can be categorized as an irregular conversation. Shine Entertainment's Amanda Greco uses a great FiveThirtyEight.com article as a launching point for a conversation about the announcing the starting lineups. We look at everything from who decides the order, fan reactions, placement of the coaches and event regulations that can shape your starting five hierarchy. Really interesting conversation on this critical piece of your team showcase. Rob Wicall joins and turns the tables on host Jon Cudo. Rob digs into the recent article by Cudo talking about the value of looking back on your promotions to share the highlights and why that is so important. Discussion includes the added value of this epic Anthem Singer Audition tweet from the Reading Fightin' Phils. And Ben Hill from MILB.com enters the party with a look at what's to come in minor league baseball this year. Plus OREO cookies, bull testicles, cathartic screams, Taylor Swift and more.
This month's Party in the Back Podcast features Trey Mock from the Indianapolis Colts. Colt's mascot Blue has opened for Jimmy Buffet, been inducted in the Mascot Hall of Fame and has over 8 million TikTok followers, but he values the impact of a simple hug more than all of it. Trey shares his background and the "WHY" behind what he's doing. Trey Mock is one of the few performers who doesn't hide his identity behind the mascot. He actually has been removing his head at school shows to underscore the importance for kids not to hide behind a mask. While Blue is well known for slapping pie in people's faces, the character takes his role as a bridge between the football and the community seriously. While the pies help gain followers, it is what he's doing with the followers that piqued our interest. It is the rare mascot interview advocating smaller gestures over large, giving over taking and encouraging performers to take off their heads to break through....and you will not want to miss it. And perhaps most of all....don't be the first to let go of a hug.
This month's Party in the Back Podcast features the VP of Business Development from the Portland Pickles, Ross Campbell. The Pickles have been turning heads nationally with their dedication to FUN. Whether it's Delta Airlines losing their mascot or tapping into iconic local news of the weird, the Pickles are finding a way to make their fans laugh and smile. We talk to Ross about the impetus of some of these crazed ideas, storytelling, connecting with fans and pushing the envelope. Ross also talks about the new acquisition of the Lake County Captains and how the Pickles-brand of fun will play in MILB.Next we break some internal news about the Gameops.com Plus Huddle calls. They aren't going away, but we are taking a break in February and relaunching an updated Huddle in March. For the podcast we have an excerpt of the type of insights and wisdom you find on the Huddle Calls, this one featuring Shine Entertainment's Jonny Greco. Jonny is sharing his Five E's of High Level Event Experience, this one is EVALUATE. Jonny gives some tangible examples of how to Evaluate your production to find some incremental gains. Some are as easy as a two-word feedback comment used at Disney to a more in-depth after show report used by WWE.
January's Party in the Back Podcast starts with Jeff Munneke, VP of Fan Engagement from the Minnesota Timberwolves at 2:25. Jeff joined us on the September 2022 Party in the Back Podcast and shared plans for a new initiative in Minneapolis focused on creating random acts of kindness at games. The Wolves focus on listening drove them to create the "Wolves Assist" team allowing the team to act on what they heard. We get caught up on the early feedback from the new program. Munneke also shares a program where the Wolves are able to honor their game staff during halftime of every game, which has proven success for staff engagement and motivation. Then at 18:10 Jon Long the Director of Game Presentation for the Newfoundland Growlers back. Jon was our guest on the November 2022 Party in the Back Podcast where he talked about losing mascot performer Chris Abbott, who passed away after over 27 years performing at Buddy the Puffin. Jon and the Growlers have been working to relaunch their mascot program since last February and he rejoins us to share how the reboot went. Long shares the thoughtfulness that guided the team and put them back in a position to make smiles, moments and memories for their fans. Finally at 33:15 Canadian National Treasure Cameron Hughes jumps in to make sure 2023 kicks off with a bang. Cameron and host Jon Cudo share some of their success from 2022, including some iconic Cameron moments and some podcast highlights. The duo discusses the value of listening to the crowd over just performing for them and how a great sports experience builds community and makes fans feel alive.
A Roundtable Discussion regarding the Best of 2022 Awards on Gameops.com. Host Jon Cudo is joined by three industry insiders who take the party to the next level. Featuring Amanda Greco, Ben Hill and Rich Meyers.
A special edition of the podcast with guest Jon Long from the Newfoundland Growlers. Jon talks about the tragic loss of mascot performer Chris Abbott who passed away after over 27 years performing at Buddy the Puffin. We discuss how the team and community is moving forward in the wake of the loss. Plus Ben Hill on the year in Minor League Baseball.
The October Party in the Back rages with guest Rob Wicall and Jonny Greco. We look at being accountable for your own position in Live Events, evaluation techniques and a creating culture to grown and improve.
This month we Party with Timberwolves VP of Fan Experience Jeff Munneke. Munn shares the Wolves plans for random acts of kindness, the importance of listening to your fan base and the value of a good swim cap. Plus a dose of crowd igniter Cameron Hughes.
In August we Party with Matthew Kaminski, who Sports Illustrated called "an expert troll" on social media. Matthew shares his experience as the Atlanta Braves Organist. Plus Rob Wicall talks about the first installment of his new series Impact Moments.
This month we party with the Grecos, Jonny and Amanda, who shine in the debut joint appearance on the Podcast. We talk crowd-sourcing, promotional stacking, experience and the value of a good scream.
Saint Paul Saints VP Sierra Bailey and Rob Wicall join the podcast. Sierra shares the secret to putting the FU into your FUN promotions and how to run a marathon in-game while singing Karaoke (really).
This month on Party in the Back we party with Cyclones In-Game Host Jay Kruz and one-time co-host of the Gameops.com Podcast Pat Walker from 3 Point Productions.
Ben Hill and Cameron Hughes join host Jon Cudo to talk about sparking a crowd, building a database of every teams' promo calendar and what podcast jokes never get old.
Sean Culkin, Adam Goldberg and Kristin Thompson talk about Sensory Nights. Sean shares the work Kulture City is doing to create understanding and develop tools like Sensory Bags and Sensory Rooms. Maine Mariners' Adam Goldberg and Roadrunners' Kristin Thompson discuss their in-game accommodations.
Serial Podcast Guest Rob Wicall and Touring Act Kevin Shiflett drop into the Party in the Back to talk game presentation, winning promotions and balancing surf boards on your chin.
Crowd Igniter Cameron Hughes considers if he can FEEL a promotion and Paintjam's Dan Dunn talks about the origins of his show....and make-up sex.
A Roundtable Discussion regarding the Best of 2021 Awards on Gameops.com. Host Jon Cudo is joined by three industry giants who take the party to the next level.
Wreaths Across America's Sean Sullivan helps us find the right tone for Military Appreciation night and Rob Wicall joins the Party to look discuss Kraken, Tacos and Wicked Big things.
Sky Element Drone Pilot Preston Ward and Charlotte Sports Organist Greazy Keyz join the Party in the Back to talk about their entertaining additions to sports.
Executives Chris Cameron and Geoff Iacuessa from the Portland Sea Dogs and Peterborough Petes' Burton Lee join the Party in the Back to talk cornfields, whoopie pies and more.
Ben Hill and Cameron Hughes join the Party in the Back to talk about ballpark haircuts, Scout Nights, Barbershop Quartets, Ballpark Characters, Mullets and much more.
Charlotte Knights Nick Farmer is our guest to talk about a mascot stunt that turned heads and Amanda Greco returns to look at promos from the NFL, MLB and MILB.
Sixers CEO and Author Scott O'Neil joins the podcast to talk about his new book Be Where Your Feet Are. Plus Amanda Greco on mascot swaps, kid's art and the collaboration between a Slam Poet and the ATL Dream.
Colleen Flynn from Boxxed Up joins the Party to talk about the suite of tools they have developed for mascots and teams. Plus Cameron Hughes on the importance of building traditions and much more.
MILB's Ben Hill and Rob Wicall join host Jon Cudo for the Party in the Back Podcast. We discuss MLB realignment, sports promotions, mascots and more. Plus the introduction of new correspondent Harry Hill.
Lara Smedley from My Fan Seats shifts from successful event business to pandemic cardboard fan cutouts with warp speed. We talk about the four ways cutouts are reshaping sports, plus creative ways teams are utilizing the cutouts. Plus Simon Sez Steve Max and Amanda Greco.
Savannah Bananas owner Jesse Cole joins the Party in the Back podcast. Jesse is the author of "Find Your Yellow Tux" and the engine behind the fun for minor league baseball's wildest show. The Bananas have sold out every game since their first season and now have a waiting list in the thousands. Plus Rob Wicall on Kid's Day promotions and fan cutouts.
Host Jon Cudo is joined by Tyler Scheuer star of Tyler's Amazing Balancing Act, Emperor of Fun David Raymond and Game Presentation wiz Amanda Greco. It's a balanced discussion about touring acts, whether mascots should wear masks, Joe Biden's hair and playing Simon Sez via Zoom. In other words, it is a Party you won't want to miss.
A Roundtable Discussion regarding the Best of 2020 Awards on Gameops.com. Host Jon Cudo is joined by three industry giants who take the party to the next level.
Frequent guest, touring act, Canadian National Treasure and professional fan Cameron Hughes talks about his new book KING OF CHEER.
Ben Hill from MILB.com talks about the year we missed in sports promotions, the outlook for 2021 and cannibalism. Plus Cameron Hughes.
Andrew Isaacson from The Famous Group joins the party. He talks about their new virtual fan solution Thunderdome created for WWE and how the pandemic pushed them to build a better virtual fan solution. Plus Rob Wicall on evolving mascot costumes, bubbles and a look at the best Water Cooler Moments in August.
Amanda Greco and Miguel Vargas join the Party to talk about sports in the bubble and beyond. Plus Miguel gives a tremendous tip on how to last in the sports industry.
Glenn Street joins the Party to discuss his journey from mascot to costumer, a new product designed to sanitize costumes and an important mascot tip for performers to keep at top of mind.The MiLB scribe Benjamin Hill looks at the season we are missing in Minor League Baseball. Ben notes some top promotions he's missing and picks the Water Cooler Moment of the Month.
Assistant AD at Penn State University Chris Grosse returns to talk about sports during and after the pandemic. He shares the success behind Penn States epic Virtual Tailgate and more. Lots of great insights from Chris. Then Anne Wright spent years helping NBA teams refine their game presentations helps us decide on the best Water Cooler moments from May.
Condors President Matthew Riley and Pat Walker join the Party in the back to talk about promotional nights and social media during the lockdown.
Social Media thought-leader Tariq Ahmad thinks out loud with host Jon Cudo on successful social media during the lockdown. Plus Cameron Hughes joins to talk about cheering alone, connecting while distant and he votes in the unique March winner for the 2020 Water Cooler Bracket.
Mike Abramson talks about teaching fans baseball, Game of Throne-themed hamburger, effective social media and a lingering passion for the Whalers. We have an excerpt from our interview with Author Josh Pahigan and we close with Amanda Greco on the 2020 Water Cooler Bracket.
Rob Wicall joins host Jon Cudo to talk about in-game tributes, making your fans wait and the best Water Cooler Moments of January.
The Party in the Back Podcast with host Jon Cudo. Cudo is joined by David Raymond and Cameron Hughes.
The Party in the Back Podcast holds a Roundtable Discussion regarding the Best of 2019 Awards on Gameops.com. Host Jon Cudo is joined by Amanda Greco, Pat Walker and Ben Hill.
Amanda Greco joins Jon Cudo for a look at some of the best in 2019 as we move into the final weeks to nominate for the Best of 2019 Awards. Plus thoughts on 'Best Practices', authenticity, Baby Sharks and much more.
MILB Scribe and Promotion Guru Benjamin Hill and Fort Wayne TinCaps VP Michael Limmer join host Jon Cudo to talk about baseball promotional fun.
Cameron Hughes and Kenn Solomon join the Party. Cameron gives a performer's perspective on a Joe DiMaggio quote in the news and Kenn shares insight into his Podcast called "Between the Fur".
Vegas Golden Knights VP of Entertainment Production Jonny Greco joins the pod to talk Storytelling and the Four E’s of Event Entertainment.
David Stogdill and Ava Buric join the Party in the Back Podcast to talk about their creative work. David is creating mascot character books for school shows and CR programs. Ava is becoming the top artist in the world of mascot.
June 2019 Party in the Back Podcast. We launch the rebranded podcast with Rob Wicall, Chris Grosse and Martie Cordaro.
May 2019 Podcast with Jon Cudo and Rob Wicall. The duo discusses the recent article called Mascot Mechanics, plus the originality of the Riverdog's promo schedule and breaking news on about the podcast.
Ben Hill, Dr Jim Tennison and Christian Stoinev join us to talk movie anniversary promotions, Copa logos, Mascot Lawsuits and whether or not to wear a shirt to work on the April Podcast.
Amanda Greco joins host Jon Cudo discussing the future of dance teams and related topics. Canadian National Treasure Cameron Hughes talks Krazy George and his recent appearance at Syracuse.
Daytona Tortuga's Ryan Keur and Buffalo Bisons' Pat Malacaro discuss their promotional calendars. Plus Canadian National Treasure Cameron Hughes looks back at his 25 years of crowd inspiration and questionable dance moves.
We go back stage with the Milwaukee Bucks and talk to Johnny Watson, Melanie Ricks and Ryan Kiser about their show.
Ben Hill, Rob Wicall and Amanda Greco join host Jon Cudo to review the 2018 Best of Gameops.com Awards.
Ben Hill joins the podcast to talk about the best promotions in 2018 in Minor League baseball and Cameron Hughes talk about the humble beginnings of his touring act.
Edmonton Oil Kings Daniel Troiani and Kevin Radomski to discuss their promo calendar and their signature promotions the Teddy Bear Toss.
Charlotte Checkers VP Paul Branecky talk about their 2018-19 promo calendar. Rob Wicall joins to look at the cost of upsetting Millennials and the value in mascot playoff beards.
Cameron Hughes, Ben Hill and David Stogdill join the podcast. We look at contests and contestants, along with preparing them and prizing them for maximum effect. Stogdill talks about his new book on his mascot career.
Rob Wicall, Stephen Bowles and Christopher Ruvo join the July 2018 podcast to talk about innovative dance team staging, show scripting software and a Bobblehead Case in the Ohio Supreme Court.
Matt Coy shares how to engage fans on your videoboard, David Raymond talks about the current state of mascoting, Marc Taylor and Cudo reflect on the life of former NBA mascot Sadiki Fuller plus Cameron Hughes.
Rocket Sports Dominco Ciarallo and Pat Walker join the pod to talk about how to keep your mascot costume fresh, who the smelliest mascot is and using your local entertainment to brand your entertainment.
Finding an Emotional Connection with Fans and BREAKING NEWS that may affect your next giveaway.
Jon Terry from SRO Agency joins the February 2018 Podcast to talk about the life of Rick Hader.
Mascot turned Author Zach Hall and Entertainer Rob Wicall join the January 2018 Podcast.
Special Round Table Edition of the Podcast with Jon Cudo, Ben Hill and Scott Carter talking about the 2017 Best of Gameops.com Awards.
ESPN’s Kevin Arnovitz and Cameron Hughes highlight the November Edition of the Gameops.com Podcast.
Rob Wicall, Ben Hill and Royals Director of Event Presentation Don Constane join us for the October Pod. We tangle the nets of safetly, look at the best promos of the month and get the lowdown on the MILB Promo Seminar.
The Arena Author Rafi Kohan discusses his new book in the inner working of sports on the September 2017 Podcast.
Atlanta Hawks CEO Steve Koonin talks game presentation, marketing, on-line dating and more in the August Podcast.
Rob Wicall joins the pod to talk about honing your character. We look at the Mr Met story, the importance of taking breaks, and knowing how to train yourself to react in the moment.
The May 2017 Podcast with Jon Cudo, Cameron Hughes, Steve Johnston and Lindsey Gullett.
MILB.com’s Benjamin Hill, crazed lunatic Cameron Hughes and Mikaela Higgins from the Lansing Lugnuts join the April 2017 Podcast.
Akron RubberDuck Promotions Coordinator Christina Urycki, Utah Jazz Play-by-Play David Locke and Pat Walker highlight the podcast.
Rob Wicall and David Raymond join Cudo for the February Podcast. We talk about making moments and steps to improve mascot skit generation.
Abby Naas from the Columbia Fireflies and World-Record Holder Juggling Josh Horton join Jon Cudo on the January 2017 Podcast.
Walker, Cudo, Hill and Carter reunite for the 7th Annual Best of Awards Podcast. Get this crew’s take on the winner, notables and much more. Plus hear Ben Hill sing.
Nominations and News in the podcast an All-Star line up of Pat Walker, Scott Carter, Rob Wicall, Cameron Hughes and Steve Johnston.
Diary of a Mall Santa Author Stewart Scott joins the podcast to talk about his book and how it relates to building a mascot program and mascot performance.
Cameron Hughes and Benjamin Hill highlight the September Podcast. Cameron joins live from the US Open and Benjamin Hill talks about his MILB West Coast Road Trip.
The August Podcast with Jonny Greco and Cameron Hughes. We talk Cams..Kiss Cam, Dance Cam and more. Then these sunny adversaries go toe-to-toe in a battle of positivity.
The July Podcast with Benjamin Hill, Mark Labban and Matt Heuer. Ben checks in from Appalachia, Mark talks about the upcoming Promotional Seminar, and Matt Heuer explains the devil in the details.
The June Podcast with Jason Klein, Matt Heuer and Rob Wicall. Jason discusses how to create a Rally Mascot. Matt Heuer’s #TuesdayTip covers a valuable social media twist and former Spurs Coyote talks the value of not wearing pants.
5th Anniversary Podcast with David Raymond, Ben Hill, Dustin Morse and Brian Clapp. Topics include Prince, Benny the Bull, SA Spurs and Crazy Hot Dog Vendors.
Cameron Hughes and David Raymond join Editor Jon Cudo for the April Podcast. Cameron works through a final four of highlighted promotions, then Raymond talks about starting a mascot program and the new Clippers program.
Cudo with Matt Heuer and Pat Walker talk owners dunking, building traditions and training kindergartners. Ben Hill then joins to talk about tacos, back hair and nacho cheese...no kidding.
Cudo is joined by Matt Heuer and Pat Walker to look at promotions and hot topics in game operations, including a last-minute cancelled giveaway, the shocking King Cake Baby and the Curtain of Distraction. Cameron Hughes jumps in with a jolt of enthusiasm as well.
This month's podcast looks at pre-game and how to fill it with entertaining content your fans will come early to see. Guests include UN-Reno Head Coach Eric Musselman and Big Mike Kennedy from the SF 49ers.
Scott Carter, Pat Walker, Ben Hill and Cudo talk about the best in game operations from 2015, including winners from 7 categories.
Cudo is joined by a PR wizard, a tip-tossing guru, and a motivational freak in this months Gameops.com Podcast.
Our lineup of pros and experts talk everything from Ragnar the Viking to the Competitive Lumberjacking Season in this marathon edition of the podcast.
A potpourri of experts and vagabonds from around sports join Pat Walker and Jon Cudo for the September 2015 Edition of the Podcast.
Cudo bravely flys solo with the Anniversary Edition of the Podcast. Promotions, Shout Outs, Best of Nods and more.
Cudo and Walker look at Caucasian Night, Free T-shirts, Sue Bird, Police vs Fire, Sweater Jerseys and Nothing in this months Podcast.
Cudo and Walker talk about controversies in St. Louis and Houston, a movie promotion in Miami, Sombreros in Anaheim, and Ice in St. Paul. Shouts to Sue Bird, Santa Claus and much more in the June Podcast.
Cudo and Guest Host Ben Hill look at the Anthem controversy in Nashville, notable promotions, Sauce Castillo Night in Sacramento. We also talk to Matt Beigun from the Unsuited Podcast.
Walker and Cudo talk Robin Lopez, NCAA venues, Mascot parties, 2 Chainz, tweeting mascots and more.
Cudo and Walker discuss the successful Sixers Mascot Launch, promotions and more in this month's epic podcast.
Cudo and Walker look at the best promotions and highlights from the last month, including Pete Rose, AHL, NHL, Trike Racing, huge bobbleheads and more.
Cudo and Walker look at the best promotions and highlights from the last month and offer and entertaining debate on movie clips and the placement of fan appreciation night.
Cudo is joined by Minor League Baseball's premier writer Benjamin Hill for the November Podacast, Pat Walker of 3 Point Productions and Scott Carter of Durham Bulls. For the fifth straight year we review the Best of Gameops.com Awards.
Cudo is joined by Minor League Baseball's premier writer Benjamin Hill for the November Podacast. We talk about all 10 of the MILBy promotion of year candidates and give our shout outs to a deserving few.
Cudo and Walker are back with a mascot-heavy addition. Special Guest Zach Lowe, promotions and more.
Cudo and Walker talk Redskins, Paul George and the Pacers, and the Oakland A's giving away shirts featuring a player who doesn't play for them. Scott Carter plays Phone Tag and talks about the AAA All-Star Game in Durham, and we wrap with promotions from Bakersfield, Brooklyn, Seattle and Saint Louis.
The boys are back after 5 long months off. Cudo and Walker reunite to talk about the Charleston Riverdogs' follow-up on Disco Demolition Night, industry trends for generating revenue with non-game events, promotions around baseball and more.
Cudo talks with David Raymond and highlights promotions in sunny Tampa and how the Durham Bulls are using their promotional calendar to enhance the value of their in-game entertainment.
MILB.com writer Benjamin Hill on the podcast to talk about the upcoming season of MILB . Ben also explains why he doesn't need to know anything more about Ninja Turtles.
Pat and Jon discuss the NBA Dunk Contest and how it can be a model to improve your contests, and Promotions from Toledo Mudhens, San Fransisco Giants and Bud Light Canada. Tariq Ahmad joins us in Phone Tag to talk Sports and Social Media.
Pat Walker and Jon Cudo talk Bruno Mars, U2, Pink the Rink and Midnight Circus. Mascot Jay Bleu joins in to talk about a World Record attempt mascots are making this June.
Pat Walker and Jon Cudo reunite for the January Podcast. Listen to the guys debate the HuluPlus series Behind the Mask and highlight promotions. The each gives a New Year's Resolution and a challenge to game ops professionals.
The December Podcast is an Audio Roundtable discussion on the 2013 Best of Gameops.com Awards. Thoughts, insight, and analysis on the winners in seven categories by Cudo, Walker, Hill and Carter.
John Franzone from the Tampa Bay Lightning joins Jon Cudo for long-overdue Hockey special. John explains the focus behind the Lighting's excellent game production as well as reviewing promotions from around the country.
Benjamin Hill from MiLB.com joins Jon Cudo for a season-ending look at standout minor league baseball promotions.
Cudo and Walker debate the recent flap over a fake marriage proposal at a New Britain Rock Cats game, as well as look at Swords, Sharks, and Sail-gaiting in a promotional review.
A little soccer, a little Sacramento Kings, a little minor league baseball, a little mascot talk, a little wrestling and a little Simon Says equals our August 2013 Podcast with Jon Cudo and Pat Walker.
Jon Cudo and Pat Walker review this month in game operations, including promotions from the Portland Timbers, Nashville Sounds, Huntsville Stars and Lehigh Valley Ironpigs. Pat shares insight from a successful event at UW using impactful social media.
Jon Cudo hosts this month's podcast with a series of interviews related to the popular Star Wars promotions that are dotting the minor league baseball landscape this summer.
Cudo and Walker review this month in game operations, including promotions from the Washington Stealth, NHL Outdoor games, Inland Empire 66ers, and the Blazer Dancers. We play Phone Tag with Vets 4 Vets founder Wisa Opton.
The April podcast take a look at opening day promotions, food as promotion, and teams serving as community leaders. Migala smartens us up on Family Four Packs and how one team found a better way.
The Podcast features a look at promotions, whether you should do the Harlem Shake, along with shout outs and predictions.
The February Podcast features a look at promotions, planning for unexpected events, along with shout outs and predictions.
Our first podcast of 2013 features a look at winning and how it affects game ops, Phone Tag with Cameron Hughes, a Promotional Review, along with shout outs and predictions.
Jon Cudo and Pat Walker with MILB Writer Benjamin Hill and Director of Marketing for the Durham Bulls Scott Carter discussing the 2012 Best of Gameops.com Awards
Cudo and Walker discuss finding inspiration, inspired by the comments from Phone Tag Guest Martin McCleary. Plus promotions across the country.