The Growth Goal Podcast: Recent Episodes
Alycia Kinchloe, Esq., MBA
The Growth Goal is a podcast dedicated to helping solo and small businesses achieve sustainable growth. Our host and guests share their stories and tips for growing their own businesses.
In this episode, we sit down with Donna Bullock, a Pennsylvania state representative, to talk about how businesses can remain sustainable during the pandemic and even grow. Rep. Donna Bullocks breaks down how your local representatives play a role in helping to sustain businesses.
Local Pennsylvania Resources:
- Local CDFI (Community Development Financial Institution)
- Affinity Group
- PA Department of Community & Economic Development dced.pa.gov
- Philadelphia Department of Commerce https://www.phila.gov/departments/department-of-commerce/
Contact Info:
Facebook: Rep. Donna Bullock
Twitter: @RepDonnaBullock
Office #: (215) 684-3738
Office Location: 2835 W. Girard Ave.
Email your podcast ideas and suggestions to: alycia@thegrowthgoal.com
In this episode we’ve invited Nalini Prasad, Chief Officer of BluShark Digital to share her expertise on how we can use internet marketing and SEO to grow our businesses during the pandemic. We’re covering a ton of ground in this episode: almost everything you need to know about how Google’s SEO algorithm works so that your business shows up first when people are searching for the competition. With the COVID-19 pandemic moving everything online, being seen on Google is more relevant and critical than ever.
Follow/Contact:
nalini@blusharkdigital.com
202-997-0511
Nalini Prasad
Growth Tip:
Always listen to both sides of the story. Give yourself 10 seconds to respond to an issue and think before you take action.
In this episode we’ve invited Chef Ted Torres to talk about how the restaurant industry is going to change due to Covid-19, his story of working his way up from dishwasher to business owner, and how he uses social media to inspire himself and others.
Follow/Contact:
https://coacatering.com/
@cheftedtorres
@coacatering
Growth Tip:
Network and meet people. Sometimes it’s not about what you know it’s about who you know.
In this episode we’ve invited Stephanie Smith, a real estate investor, Airbnb host, licensed contractor, landlord, and overall real estate specialist. In this episode we’ll discuss how you can protect your real estate investments throughout the pandemic, how you can get started in real estate investing, hard money lending, and how to make money off real estate even during the pandemic.
Follow/Contact:
IG: @mylifeisrealestate
www.wakeupinvestment.com
FB: Stephanie Smith
Growth Tip:
Set up a group of people who are in your niche who can help you grow and be able to have open conversations with them. Having like-minded people on your close reach can make a huge difference in your success
In this episode we’ve invited Jenny Quinn to show us how live video and live streaming can help our businesses as the world moves to more remote work and marketing.
Follow/Contact:
https://jennyqlive.com/
https://www.facebook.com/TheJennyQShow/
https://twitter.com/jennyq
https://www.linkedin.com/in/jennyq411/
https://www.instagram.com/jennyq411/
Growth Tip:
Take action, don’t wait, make course corrections as you go. If you don’t take action you won’t know if you’re on the right path.
In this episode we’ve invited Kareem McMurrin of Bar Financials in North Carolina onto the show to guide us through how we can be financially savvy and protect our credit during the coronavirus. We’ll also learn how to check your credit scores, writing a consumer statement, and choose a credit repair specialist if you need one.
Follow/Contact:
https://www.linkedin.com/in/kareem-mcmurrin-3784b6107/
https://www.facebook.com/pg/welovetoraisethebar/posts/
https://barfinancials.com/
Instagram/Twitter: BarFinancials
Growth Tip:
Be adaptable. You must be able to adapt quickly in any realm of life. Keep an open mind to what’s going on around you and don’t be afraid to pursue new ideas.
In this episode we’ve invited longtime friend and “internet-famous” Morris Lilienthal, shareholder and attorney at Martinson & Beason and creator of the Mo Show Live Podcast.
Morris teaches us about building a community on social media, how he uses his podcast to build his dream network, his involvement with March of Dimes and his personal story behind Team Will, finding time to exercise while managing a law firm and a busy speaking schedule, and what he’s learned running his business remotely.
Follow/Contact:
morris@martinsonandbeason.com
https://themoshow.live/
https://www.linkedin.com/in/alabamacaraccidentattorney/
https://www.martinsonandbeason.com/
Growth Tip:
One easy tip is Google reviews. Everybody is googling you before they make a decision on whether or not to buy or use your business. Get Google reviews because people are reading them before they contact you, even if its from a personal recommendation. We generally ask at the end of their case. If you’re the business owner and your employees are the point of contact, incentivize your employees to invite customers to get Google reviews for you.
In this episode we join John Fisher to learn how he went from being let go as a partner to running a successful catastrophic injury firm through the power of attorney referral marketing.
Follow/Contact:
https://protectingpatientrights.com/
https://ultimateinjurylaw.com/
https://www.youtube.com/channel/UCVtTPjfPfJ68PyxKpurULvA
https://www.facebook.com/johnhfisherpc/
Growth Tip:
Create a scalable business from the start. Document the basic administrative and mundane tasks so that you can focus on higher-level tasks in your business.
In this episode we join Marisa Portuondo to discuss how small business can benefit from the new small business SBA loans and Paycheck Protection Program while businesses stay suspended during the nation-wide quarantine.
Follow/Contact:
Instagram, Facebook and Twitter handle is @portuondolaw
Here is the link for anyone that wants the business owner's survival guide: https://bit.ly/39rgI2Q
www.plfmiami.com
Growth Tip:
Do not stop marketing! This time is a great opportunity to build rapport with your community and build strong relationships for the long run.
This week on the Growth Goal Podcast we have guest Africa Miranda, owner of Beauty by Africa Miranda. Her beauty brand has been featured in publications like Vanity Fair, Ebony, Vetu de Joy, and more.
In this episode Africa breaks down how to start a beauty brand, how she decides who to partner with, using influencer marketing, and more.
Follow/Contact:
https://beautybyafricamiranda.com/
http://www.africamiranda.com/
All Platforms: @africamiranda
Growth Tip:
Have a plan and a strategy. When you’re just throwing everything at the wall and waiting to see what sticks you don’t have a benchmark for what’s really working and what’s not. Having a plan gives you a benchmark.
This week on the Growth Goal Podcast we have guest Carla Friday, owner of Details Made Simple, a wedding day coordination company. She also has a company called Simple Shop that creates custom goods and gifts for weddings.
In this episode we’ll talk about building your website and SEO from scratch, setting the right price and managing client expectations, and surrounding yourself with the right professionals to help you keep your business running safely and smoothly.
Follow/Contact:
Email:carla@detailsmadesimple.com
Instagram:@thesimpleshoppe
https://www.detailsmadesimple.com/home/about/
https://www.theknot.com/marketplace/details-made-simple-wedding-day-coordinator-westfield-nj-827482
https://www.linkedin.com/company/details-made-simple/about/
Growth Tip:
Surround yourself with greatness.
Always be educating yourself.
Book Recommendations:
Profit First - Mike Michalowicz
This week on the Growth Goal Podcast we’re starting a new series, How I Built This. This week’s guest is Anowa Adjah, pioneer of the curvy fitness movement. She’s helped thousands get in shape regardless of weight and changed the fitness industry with her programs.
In this episode we’ll learn the strategy behind how Anowa started her fitness brand, how having kids changed her strategy and priorities, how faith and her community keep her committed, and the role of partnerships in growing her brand offerings.
Follow/Contact:
https://anowaadjah.com/
https://www.instagram.com/anowaadjah/?hl=en
https://www.facebook.com/Anowa/
Anowa’s Apps:
https://play.google.com/store/apps/details?id=com.plankk.curvycut&hl=en_US
https://apps.apple.com/us/app/curvy-and-cut/id1425847581
Growth Tip:
Write it down. Make it real. Create a timeline.
This week on the Growth Goal Podcast we have Derek Gallimore, founder and CEO of Outsource Accelerator.
Derek@outsourceaccelerator.com
https://www.outsourceaccelerator.com/derek-gallimore/
As technology has progressed over the last decade and allowed us to communicate and work remotely, outsourcing has transformed the way we conduct business. In this episode we’ll discuss outsourcing with the expert and how to implement it into your small business.
Growth Tip:
Expand your team. If you invest your team, they can grow your business. Scale your business beyond yourself.
Book Recommendations:
AI Superpowers by Kai-Fu Lee
This week on the Growth Goal Podcast we have Yolanda Walker, founder of Business Babes LLC, a strategy and coaching company for female entrepreneurs.
In this episode we’ll discuss how sales-based entrepreneurs can boost their sales this holiday season with discounts, promotions, special gifts, and more!
http://businessbabesonline.com/about
Book Recommendations:
Holiday Hustle
This week on the Growth Goal Podcast we have Sandy Van, owner of Van Law Firm (PI Law Firm), Legal Support Help (virtual assistant company), and Van Group Real Estate.
In this episode we’ll discuss how you can use automation to free up your time, hiring your first virtual assistant, building an internal wikipedia, and how you can use automation and VA’s to exponentially scale your business.
https://vanlawfirm.com/
https://legalsupporthelp.com/about/
https://www.vangrouprealestate.com/about/
Sandy’s Tip:
Document your processes and systems. Just start with one.
Delegate the things that are the biggest energy drains for you so you can spend your time on more productive things.
Actionable Tip:
Book Recommendations:
Twelve-Week Year
Deep Work
This week on the Growth Goal Podcast we have Kent Richardson of Phantom House Productions and Maximum Lawyer.
In this episode we’ll discuss tips on how to better use your video for marketing your services, tips on how to shoot better video on mobile, how to start or improve a podcast, and staying motivated and remembering your worth.
Contact Info:
kent@phantomhouseproductions.com (Podcasting, Video Production)
kent@maximumlawyer.com (Video Production for Law Firms)
Kent’s Tip:
A lot of people ask me what camera to buy. I say that if you aren’t spending at least $2000 you should go buy the newest iPhone or Android with the best available camera.
If you’re filming on smartphone, having an external smartphone mic is important, especially if the value of your content is primarily in the information being provided.
If you’re self editing I recommend iMovie for Mac users and Premiere Rush (Windows users).
Don’t be afraid to charge what its worth to others AND what it is worth to you.
Actionable Tip: Automate as much of your billing as possible. If you’re on Squarespace you can use Memberspace to set up subscription purchasing on your website. It even integrates with Stripe.
Book Recommendation:
Ego Is The Enemy-Ryan Holiday
This week on the Growth Goal Podcast we have Christopher Chandler of Kinnami Software.
In this episode we’ll discuss blockchain, ownership of digital files, the changing gig economy, knowing when to take a step back, and more.
https://www.kinnami.com/kinnami
Chris’ Tip:
You need to worry about how to be more efficient. The world is becoming increasingly competitive, and the only way to stay on top is to evolve with technology.
Blockchain is a tool that links records of dates, transactions, and other important data using cryptography. In this episode, product coach and speaker Anne T. Griffin joins us to discuss how blockchain is revolutionizing industries across the world, and the positive and negative impacts it brings.
Website: https://www.annetgriffin.com/
LinkedIn: https://www.linkedin.com/in/annetgriffin
Twitter: @annetgriffin
What Dosen't Kill You Makes You Blacker by Damon Young: https://www.amazon.com/What-Doesnt-Kill-Makes-Blacker/dp/0062684302
Actionable Gamification by Yu-Kai Chou: https://www.amazon.com/Actionable-Gamification-Beyond-Points-Leaderboards-ebook/dp/B00WAOGY4U
Inspired by Marty Cagan: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408
Alycia's Email: alyciakinchloe.esq@gmail.com
This episode features Karima Gulick, a lawyer who specializes in patent law. Her and Alycia discuss the details of establishing pattens, such as the steps one must take before approaching an attorney with an idea of a patent, and how to monetize them after doing so. They also discuss the different kinds that exist, such as utility and design pattens, and the purpose behind each.
Website: https://kgulick.com/
Facebook and Twitter: @thepatentlady
Instagram: @thepatentlawyer
Youtube: https://www.youtube.com/channel/UCsl7JGy8gUUiRh35nkkmlZA
Alycia's Email: alyciakinchloe.esq@gmail.com
Today on the podcast we have Kimberly Bennett, a business strategy attorney and founder of K Bennett Law LLC, a boutique subscription legal services law firm. We’ll discuss how subscription-based legal services proactively address problems before they become issues, how recurring revenue can help you scale and grow your business, and the superpower of knowing what you don't know.
modernlegalcollective.com/toolkit
Twitter: https://twitter.com/kbennettlaw
Website: https://www.kbennettlaw.com/
LinkedIn: https://www.linkedin.com/in/kybennett
Facebook: https://www.facebook.com/kbennettlaw
Instagram: https://www.instagram.com/kbennettlaw/
Alycia's Email: alyciakinchloe.esq@gmail.com
Kimberly’s Emails:
hello@modernlegalcollective.com
hello@kbennettlaw.com
Dina Eisenberg joins us in this episode to discuss the huge advantage outsourcing can be to a growing law firm or small business. An underutilized and often misunderstood strategy used in business, outsourcing can help cut costs, workload, and create a better product than was previously being produced. Dina and Alycia discuss who and when to hire others, and how to create a lasting connection between client and employee. They also share how to build an efficient, compact team, and why skill is so useful.
Website: https://outsourceeasier.com/
LinkedIn: https://www.linkedin.com/in/DinaLynchEisenberg
Facebook: @OutsourceEasier
Instagram: @dinalyncheisenberg
Alycia's Email: alyciakinchloe.esq@gmail.com
This episode features Jillian Todd, an attorney who works alongside her father in his law firm. Jillian discusses how she effectively collaborates with her parent to create the ideal workspace, and the the many advantages of being in her unique situation, such as having the opportunity to help shape what will become her own business. She also touches on the disadvantages, like building a name and reputation for herself that is different from her father's.
Email: jillian@josephmtodd.com
Facebook/Instagram: @josephmtoddpc
LinkedIn: https://www.linkedin.com/in/jillian-todd-73b39a166
Alycia's Email: alyciakinchloe.esq@gmail.com
Scaling and growing a law practice is just like growing any other business. In this episode we feature Teri Fields, owner of Obiorah Fields, a law firm in based out of South Atlanta. Teri and Alycia will discuss scaling a firm, expanding into new practice areas, and the unique struggles law firm owners face. She’ll explain how she maintains her mental health, manages client expectations, and some of the steps she is taking to reach her strategic goals.
Lady Lawyer Podcast: Click Here
Obiorah Fields: https://obiorahfields.com/
Facebook: https://www.facebook.com/obiorahfields/
Teri’s Email: tdf@obiorahfields.com
Instagram: @fieldsteri
Twitter: tfields
Linkedin: https://www.linkedin.com/in/teri-d-fields-4b36a8a1
Scrivener: https://www.literatureandlatte.com/
Understanding how to successfully use social media is crucial to creating and growing a successful business. In this episode, Mitch Jackson joins us to discuss the power of social networking, and how it can help one market a business and gain influence, and establish meaningful relationships through referrals. He gives personal experience on how he used these strategies to create his book, and shares some of the ideas discussed in it.
The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs: https://www.amazon.com/Ultimate-Social-Business-Professionals-Entrepreneurs-ebook/dp/B07L1ZTKP5
Blog: https://streaming.lawyer/
Facebook: @mitchjackson.live
Twitter and Instagram: @mitchjackson
LinkedIn: https://www.linkedin.com/in/mitchjackson/
Alycia's Email: alycia@thegrowthgoal.com
Utilizing his background in public relations and law, Wayne Pollock founded Copo Strategies in 2016, a unique professional services firm that provides a unique blend of PR services and legal counsel for attorneys and their firms.
With social media marketing all the rage these days, it is easy to overlook traditional media sources like TV and Radio as marketing options for small businesses. In this episode, Wayne uses his experience in the PR field to teach us ways to get free news and TV coverage for your small business and how to use that attention to grow your business exponentially.
Website: https://www.copostrategies.com/home
Phone number: 215.454.2180
Email: letschat@copostrategies.com
Facebook: https://www.facebook.com/CopoStrategies/
LinkedIn: https://www.linkedin.com/company/copo-strategies
YouTube: https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA
Disregarding proper financing is a frequent mistake made with small businesses. In this episode, we discuss the power of reliable analytics with CEO and founder of Analytic Sherpa, Dave Giancoli. Helping small businesses track and use their data to their advantage, Analytic Sherpa individually guides each business to success.
Website: https://www.analyticsherpa.com/
Phone number: 1-877-657-4377
Email: Info@Analyticsherpa.com
Facebook: @AnalyticSherpa
LinkedIn: https://www.linkedin.com/company/sherpa-analytics-llc
While all business professionals need a certain skill set to succeed, different fields require specialized expertise. In this episode, we join master photographer Kyron R. to discuss how to grow a business from a creative perspective. Owner of DvS Photography, he shares his experience working in and operating a Photography business. From sharpening your skills to working with lawyers to avoid being taken advantage of, this episode provides great advice for any creative business professional.
Website: http://dvs.photos/
Email: dvsphotographynyc@gmail.com
Facebook: @DVSphoto
Instagram: @dvsphotos @kyronryals
Recommended book: Applied Empathy: The New Language of Leadership by Michael Ventura
https://www.amazon.com/Applied-Empathy-New-Language-Leadership/dp/1501182854
Have you ever struggled to find reliable healthcare while traveling? To solve this problem, the company Gauze was founded. An international database with over 20,000 hospitals, Gauze helps travelers, students, and employees find quality care when they most need it. In this episode, Suzanne Garber shares her journey creating and growing her company, and it's impact on travelers around the world.
Website: https://gauze.net/
Gauze Documentary: https://www.gauzethefilm.com/
Facebook: @GauzeHealth
Twitter: @GauzeHealth
LinkedIn: https://www.linkedin.com/company/gauze
Email: connect@gauze.net
Whether she's organizing events for NBA players or prepping one of her two spaces for hosting events, Katrina Gilbert demonstrates how finding your niche and being passionate pays off in more than one way. Katrina puts a personal touch on the spaces she owns, which is how she is able to charge a premium over competitors. Listen in to learn how. Find Katrina at: Twitter- EventsByKG Website- KatrinaGilbertEvents.com Instagram- ka_trina Facebook- Katrina Gilbert Weddings and Events
Childcare consulting is complicated work. Working with state and local regulations to set up childcare facilities requires specialized guidance that Moniqueta Coats provides through her consulting firm Unique Consulting Inc. In this episode, Moniqueta discusses negotiation, starting over, and the complexities of childcare consulting.
Instagram: @__.queta.__ @start_a_daycare
Phone: 267-978-2060
Email: mcoates@uniqueinvestments.net
Lexi Eveleth, owner of the custom laser cutting business Ever Laser joins us today and talks about growing her custom laser cutting business. We'll discuss Instagram, working with clients on custom work, and delegating, especially when it comes to new employees and complex tasks.
Insta: @everlaser
Website: www.everlaser.com
Email: hello@everlaser.com
Do you work with non-profits? Today Kishna Jeantine is here to tell us exactly what grant-writing is and more about her company Exponential Growth and Development LLC. Kishna also leaves us with some crucial takeaways on how to avoid selling yourself short when first starting out.
https://www.thegrowthgoal.com/
Connect with Kishna: http://egdgrants.com/
Facebook/Insta: @theegrantlady
email: info@egdgrants.com
Welcome back to The Growth Goal podcast. On this episode CEO and Founder of The Modern Smile Tiffany Smith joins us as we discuss how she helps growing small businesses avoid some of the most common pitfalls. You can find her @TheModernSmile on Facebook, Instagram, Twitter, Linkedin, and just about everywhere else. Stay tuned!
Currently Reading:
- Start With Why - Simon Sinek
- Bold - Peter Diamandis & Steven Kotler
- The Artist’s Way - Julia Cameron
We're back! Dom Landry joins us for latest episode to discuss how small businesses can plan for greater and longer success by stretching their business plans to to 10, 20, and even 30 years. He discusses how he did this for his own business and his clients.
Listen all the way to the end to find out about our giveaway!
Find Dom on social media at CGMPhilly.
Fran Griesing, attorney, author and speaker discusses her reasoning behind starting her woman-based business law firm and how she was able to make her firm attractive to small businesses and Fortune 500 companies alike. Her advice about establishing a strong organization is based on a love of client, employees, and the work.
In this episode:
-How to make the most of joining organizations
-How to build a strong law practice and organization
-The pivotal moments of growth in Fran's law practice
-How your attorney can be instrumental to your growth strategy
www.GriesingLaw.com
In this episode, Andrea Jack of D&P Financial talks to us about the role your accountant plays in your overall growth strategy. She breaks down the people that should be a part of our (official or unofficial) board of directors.
Also discussed:
When is the best time to hire an accountant or bookkeeper?
How to fire a client.
How to pay yourself.
You can learn more about Andrea at DNPFinancial.com.
On social media at Facebook.com/dnpfinancial.
You can also find Andrea Jack on LinkedIn.
Andrea is reading:
4 Hour Work Week
Rich Dad Poor Dad
Blue Ocean Strategy
In this episode Nicole Abboud, Esq. of Abboud Media talks to us about how to use video and podcasting as part of our content mix. Nicole is a Millennial speaker, Owner of Abboud Media - a video branding and podcasting agency for lawyers, a podcaster, former attorney, and college professor.
She talks to us about the most popular types of videos to create and for which purposes. She also discusses how podcasting can lend to our marketing efforts.
Nicole's reading:
Conscious Capitalism
Dollars Want Me
Nicole's new podcast: Leaders Love Company
Connect with Nicole:
IG - Nic_abboud
www.NicoleAbboud.com
Bonus:
Nicole's tips on networking: Nicole gives us a few quick tips on networking and her email script she sends after meeting someone.
In this episode, we chat with Marcos Espinoza of Side Project Jerky about running his business while working full time. We discuss some of the challenges that arise from partnerships, securing contracts, and staying motivated. And we laugh. A lot.
You can purchase Side Project Jerky at SideProjectJerky.com and follow Side Project Jerky on IG at SidePrjectJerky.
You can listen to Marcos's hilarious podcast at DadDrinking.com.
Tiffany is a recruiter for one of the largest law firms in Philadelphia. She is also a career coach helping individuals grow and transition in their careers. In this episode, Tiffany talks to us about how about:
-
How to know when you are ready to hire;
-
How to prepare to hire your first or next employee;
-
How to write a good job description;
-
How to interview; and
-
How to make sure your new employee succeeds.
Tiffany is currently reading: "Hollywood Commandments" by Devon Franklin and "Drop the Ball" by
Tiffany's Podcast is "How Does She Do it"
Tiffany's Weekly show is " The Career Seekers Show" on YouTube.
You can follow Tiffany on all social media @TiffSouth
We chat with Katy Stoka of One Two Lash!, inventor of the the magnetic eyelash strip. Katy talks to us about how she invented her product. She also speaks to us about how skills in her previous professional life helps her to grow her company. Finally, we speak about how mindfulness and internal dialogue can help business owners deal with the stress of entrepreneurship.
Learn more (and purchase) One Two Lash! at OneTwoCosmetics.com.
You can follow One Two Cosmetics on twitter and Instagram @OneTwoLash
In this episode, Mike Grace of Eagle Lock Company and the Cap Off Brand discusses how he turned a gift to a friend into his new business. Mike discusses reviving an old business, securing the intellectual property (reviewing patents and trademarks), and raising money for initial manufacturing through crowdsourcing.
Zakia Blain of FBF Fitness chats with us about creating a business that helps her manage her brain disorder, helps others to achieve their fitness and health goals, and that allows her to be true self. Specifically, Zakia has created systems and models that not only reduces the stress of running a business, but has also created excitement and exclusivity around her brand.
Zakia's book recommendations include Start with the Why, The Four Agreements, and the Subtle Art of not Giving a F*ck!
You can follow Zakia at:
Twitter: @fbffitness
IG: @fbfftiness
Download her app on iTunes
Shop at FbFFtiness.com
In this episode, Adrienne Ray, owner of Curve Conscious discuss leaving the corporate world to start a business that fulfilled her. She discusses how she conducted market research to prove that her business served a need. She also discusses how she chose a non-conventional way of doing business to insure her success.
You can reach Adrienne and shop Curve Conscious by going to CurveConcsious.com
Twitter: @CurveConscious
IG: @CurveConscious
Email: info@curveconsciousphilly.com
In this episode with speak with investor and tax attorney, Courtney Richardson (also known as The Ivy Investor) about creating a foundation and a plan for wealth building.
Courtney discusses managing debt, retirement plans for entrepreneurs, and insurance among other key courses of actions small business owners and entrepreneurs need to take to build their wealth.
You can find Courtney at TheIvyInvestor.com.
IG: @theivyinvestor
FB: TheIvyInvestor
In this episode, PR specialist and author, Afea Tucker, walks us through the world public relations from the point-of-view of a business owner. Area tells us:
-
What we should look for when hiring a PR specialist and how to define success.
-
How much should we budget for PR.
-
How often we should receive reports for our agent.
-
How we can be a better client to our agent, and MORE!
Area wrote "Life's a Pitch" which presents several lessons on how to best present yourself, as well as some DIY tips for business owners. You can purchase her book on Amazon or at BusinessBabesOnline.com/products.
You reach Afea at Afea@BusinessBabesOnline.com and on IG at @its_ah_feeah.
Be sure to email us your questions and feedback at Alycia@thegrowthgoal.com
In this episode, we speak with Nick Rishwain of Experts.com and LegalTech.live about how to a build a community through genuine engagement. We discuss how the finding the work you love can also turn into a hobby. We also spend some time talking about developments of law in tech and tech's affect on the law.
Follow Nick on Twitter @NickJRishwain
Nick's Books:
-
Tomorrow's Lawyer
-
The New J.D.
-
Of Mice & Men
In Episode 12, attorney and techie, Mitch Jackson, Esq., talks to us about how to use video and live streaming to change the game. He talks about how to create a unique voice, personality and song to the creative effort so you can stand out above the noise.
Mitch's Book Recommendations:
-
John Hall: Top of Mind
-
David Scott: The New Rules of Marketing and PR
-
Bob Burg: Adversaries Into Allies
You can contact Mitch at:
Streaming.Lawyer
IG and Twitter: @MitchJackson
Visit www.TheGrowthGoal.com to connect to the Youtube channel for the video content and more!
Guest Dom Landry of Common Ground Management discusses business management. We discuss the different needs of a business based on it's current stage (startup to maturation). Dom also talks with us about his book "Welcome to the Jungle," which is handbook for creating and running a solid foundation.
You can find CGM at:
www.CGMPhilly.com
IG: @CGMPhilly
When is it time to hire a marketing agency? In episode 10 we speak with the owner of Sporty Marketing Group about how to set a marketing budget, the appropriate metrics for review of your marketing campaign and how to get out of your own way.
IG: @sportymarketing, @king_spit
www.Facebook.com/sportymarketinggroup
www.Facebook.com/rashaadlambet
Email: Rashaad@sportymarketing.com
Rashaad's favorite book: The Brain that Changes Itself.
Growth can happen as the result of strategic planning or by serendipity. The latter can cause more harm that good if you do not figure out how to deal with it. In this episode we talk about how to know you are in the middle of true growth and not just seasonal growth, how to dig your way out of feeling overwhelmed, and how to keep it from happening again.
This show is for YOU! Follow the podcast on instagram @ TheGrowthGoal and on Facebook at Facebook.com/thegrowthgoal. Let us know what you think about the episode and topics you would like us to cover.
In this episode we speak with serial entrepreneur and founder of Business Babes, Yolanda Keels-Walker about creating successful business strategies. Business Babes boasts a community of 50K strong of entrepreneurs growing and running successful businesses. Yolanda is a business coach and consultant focusing on strategy and marketing. Yolanda shares with us how to stand apart from the competition by creating a strategy and business plan that will force you to succeed.
Yolanda's currently reading:
How to Become a Rainmaker
Praying the Promises of Jesus
Keep in touch with Yolanda at:
Email: Info@businessbabesonline.com
Social Media:
@businessbabes
@thebusienssbabes
www.BusinessBabesOnline.com
www.IamaSixFigureStylist.com
In this episode we speak with the Biztechpreneur, Kristen Smith, MBA. Kristen is an MBA, Apple Genius, Evernote Certified business owner how helps entrepreneurs build and run systems to streamline their businesses.
You can find Kristen on all social medial @bizptechpreneur.
We will be updating the show notes to provide Kristen's list of books.
You can learn more about the services that Kristen provides at www.Biztechprenur.com
In this episode, business owner Tiffanie Standard talks about building a solution to a real-life problem she saw in running her business. Often, corporate sponsors and non-profit organizations are not able to find each other. Her newest endeavor, "Stimulus" is a search engine and marketplace that seeks to make this process much easier.
Tiffanie also talks about how her many jobs prepared her for entrepreneurship and what she does to stay on top of her game.
Here is a link to the books that both she and Alycia mention during the interview:
- Great Leaders Grow
- Start with Why: How Great Leaders Inspire Everyone to Take Action
- Wired to Create
- Lean Product Playbook
- Membership Economy
- Hooked
You can follow Tiffanie on twitter, IG, and Facebook at TiffanieStanard.
In this episode, Alycia talks about finding an accounting philosophy that will help you make your financial documents a living, breathing set of documents to help you grow your business.
She talks about the book that changed her thoughts on accounting: Profit First by Mike Michalowicz.
Key Points:
- Pay yourself first
- Develop of rhythm for paying your bills
- Find the right tools (read: the tools that work for YOU)
- Monitor your progress
Be sure to subscribe to the podcast and post a review. We'd love to hear your feedback!
Marquita Eshun, CPA is an accountant and business owner. She owns and operates Araba & Associates tax consulting business. She also owns several other business and is a partner in Business Babes, a business coaching and consulting company for women. In this episode, Marquita tells us what she looks for when meeting a new client and how she helps them to strong financial plans for both their business and personal lives.
Marquita has also provided our listeners with a Business Budget Spreadsheet. To get the spreadsheet, click the link below.
Get the Business Budget Spreadsheet.
Araba & Associates is having a free consultation at the time of the airing of this episode. You can go to the website to submit an inquiry: www.ArabaandAssociates.com
Marquita's currently reading:
Giants of Enterprise
True North: Discover Your Authentic Leadership
Social Media:
IG: @arabaandassociates, @studio44hairsalon
FB: Araba & Associates
Let's talk about creating a successful marketing plan in one week. In this episode Alycia explores Mark Satterfield's book, "The One Week Marketing Plan" and how she's used it to create a successful marketing campaign for her business.
In Episode 2, guest K. Renee Ward, shares her transition from the corporate world to starting and running a small business. K. Renee is a business profit and lifestyle marketing advisor who after 12 successful years in corporate America became a full-time entrepreneur. Her results-driven tactics helped Fortune 500 companies establish global reach. She now focuses on sharing those systems with entrepreneurs to expand and sustain their businesses almost effortlessly by applying big business tactics to small business strategy. Her goal is to prove that you can run your business from anywhere in the world, rather it is your couch or on the beach. Her “zone of genius” is shared in her book, Straight Out Of Corporate, a toolkit to help action-driven aspiring entrepreneurs and side hustlers who are currently living the 9-5 lifestyle and would like to venture into the world of full-time entrepreneurship.
Best-Selling Author and New York Times Writer, Paul Downs, sits down with us to talk about how he brought his business back from the brink of closure. His struggles with finding adequate and transparent resources from the small business owner's point-of-view led him to write a book about a year in his business. Paul walks us through how he pulled through and what business owners can do to avoid where he was just a few years ago.