The Beer2Beer Marketing Podcast: Recent Episodes
Josh Feigenbaum
I’ve spent the last 3 years in B2B marketing trying to figure out what actually works and what’s just a new buzzword. I’ve bought books, subscribed to courses, and gone to awkward marketing events. I give up. Instead, I’m inviting B2B marketers who are in the proverbial trenches to grab a beer and share their stories from the front lines. My hope is that the promise of free beers will be enough to get them to divulge their secrets. And if they don’t, well, maybe they will after they’ve had a few.
Follow David's great LinkedIn account here https://www.linkedin.com/in/davidkirkdorffer/
I assume you don't pay much attention to branded SERPs. I know I never did. But when you think about it, what people see when they google your company's name is really the 'business card' for your business. Someone who does spend a lot of time thinking about branded SERPs in Jason Barnard, 'the Brand SERP Guy'. Excited to have Jason join and share his knowledge around branded SERPs, how they work, and why they're so important. https://jasonbarnard.com/
Marketing Envy's Website www.marketingenvy.com
Follow Billy on LinkedIn https://www.linkedin.com/in/billycina/
You know those amazing Gong LinkedIn posts? Meet the guy who writes them. Excited to welcome Vince Chan. Marketing Coordinator at Gong for a behind this scenes look at Gong's marketing machine, and his unique career path to get there
Just as I was getting comfortable with written content marketing, here comes video. Fortunately, Sivan Felder, CMO of TwoHeads has been making videos LONG before it was cool. This episode covers: - When startups should start making videos - What makes a quality video - How to make your video content connect with your audience.
https://www.twoheadsil.com/
Creative consultant sounds like a dream job. But how can we bring some of that creative energy to our own jobs? Jonathan Kahn, creative consultant to multiple unicorns explains his process in this episode
Watch this talk from Margo, and make your email better: https://blog.brightvision.com/webinar-how-to-write-a-newsletter-people-actually-want-to-read
Website: https://www.thatseemsimportant.com/about-margo-aaron/
Twitter: https://twitter.com/margoaaron
Maya Grossman, marketer, author, and advisor on making yourself an invaluable marketer and employee
Nathan Burke, CMO of Axonius isn't afraid to do the opposite of what all his competitors are doing. When it works, he and his team look like geniuses. And when it doesn’t, well.. They adapt for next time
Aviv Canaani, VP Marketing at Workiz, on how to narrow down your target audience and marketing to business owners that actually like to speak on the phone (weird, I know)
Check out the Arbox app here and follow Adam on LinkedIn. (Turns out there are more "Adam Davis'" than "Josh Feigenbaums")
Show notes? Oh man, this marketing podcast business is harder than I thought!
Shakes fist at Ceiling
Curse you, Dave Gerhardt!
My first guest is Maayan Sella, Marketing Director at Pcysys, a cybersecurity start up that faced the rough challenge of generating leads with no gated assets. Also included - how to make a not terrible webinar.