Champions of Growth Podcast: Recent Episodes
Association of National Advertisers
The Champions of Growth Podcast explores the various aspects of the ANA Growth Agenda with the goal of assisting CMOs and brand managers to create a stronger, more sustainable economic future for their companies and the audiences they serve.
Hosted by Matthew Schwartz, senior manager of editorial and content development at the ANA, the podcast focuses on the ANA 12-point Growth Agenda — ranging from Brand Innovation to Diversity, Equity and Inclusion — and features in-depth discussion with marketing industry leaders from both the brand and agency sides of the business.
Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods, which provides food flavors and ingredients to restaurants. Shannon O’Shields, VP of marketing at Rubix Foods, and Megumi Robinson, VP at Belle Communication, join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing, which is expected to reach, which is expected to reach $8.1 billion this year and $9.2 billion in 2025, per eMarketer.
Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
Marketers who fail to make their voices heard in the growing debate regarding data privacy could be in for a rude wakening if they don’t step up to the plate. That’s according to Arun Kumar, author of the recently released book The Data Deluge: Making Marketing Work for Brands and People, and former chief data and marketing technology officer at The Interpublic Group of Cos. Kumar joins how Matthew Schwartz to discuss why the marketing field is may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.
June marks “Pride Month,” which celebrates the LGBTQ+ community and provides an opportunity for brands to boost engagement with gay and trans people. However, Todd Sears, CEO of Out Leadership, which advocates on behalf of LGBTQ+ equality, says it’s crucial that marketers go beyond “Pride Month” and engage the community for the long term rather than a moment in time.
Randi Stipes, CMO of The Weather Company, joins host Matthew Schwartz to talk about how marketers sharpen their weather strategy, the growing relationship between weather and consumer trust, and how marketers leverage weather-related data that can be deployed across the organization.
Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and taking a more realistic approach toward breaking down the silos between sales and marketing.
Sally Percy, journalist and author of “21st Century Business Icons: The Leaders Who Are Changing Our World,” joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.
Chris Comstock, chief growth officer at software firm Claravine, joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is a path to success, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
Greg Boosin, EVP of global B2B and product marketing at Mastercard, joins host Matthew Schwartz to break down the ANA’s 2023 Marketing Capabilities Framework. The document provides a roadmap for how marketers navigate an increasingly complicated terrain as well as how to sharpen their career path. “It’s not a Monopoly Board,” Boosin says, referring to the Framework “It’s a template to shoehorn into your [company’s] marketing capabilities.”
Ryan Kutscher, founder and CEO of ad agency Launch Party, joins host Matthew Schwartz to discuss how B2B marketers recalibrate their ad-creative strategy, why less is more when it comes to quality content, and the marketing benefits of listening to the Broken Record Podcast hosted by legendary music producer Rick Rubin.
Bill Duggan, group EVP at the ANA, joins host Matthew Schwartz to discuss the results of the “ANA Programmatic Media Supply Chain Transparency Study.” The report, which was released in December 2023, shows that marketers incur an awful lot of waste in programmatic ad buying, and could save $22 billion in efficiency gains. Indeed, just 36 percent of every dollar invested by an advertiser that enters a DSP (digital signal processing) effectively reaches the targeted consumer. Duggan offers several tips to help marketers optimize their investments in programmatic media and provides the key questions that marketers need to ask sellers, so they don’t get burned.
Francesco Lagutaine, chief marketing, communications officer at M&T Bank, and Jacqueline Kolek, senior partner and chief innovation officer at PR and marketing agency Peppercomm, join host Matthew Schwartz to discuss the long-standing relationship between M&T Bank and Peppercomm and why it’s increasingly important crucial that brand managers view their PR agencies as partners and not vendors.
Peter Prodromou, president of marketing and PR agency Boathouse, joins host Matthew Schwartz to talk about how the rise of generative AI is affecting marketing communications as well as agency-client relations. “There’s an opportunity for organizations to blend generative AI with human storytelling and for using AI to be smarter rather than just placing content,” says Prodromou, whose clients include Mass General Brigham, Project Liberty, and Eversource. Amid the onslaught of AI, he adds, marketers must be clear on what the most important metrics are for boosting engagement and driving growth. “Use [AI] to assess the data and come up with better insights.”
Gilbert Dávila, co-founder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year. The president of the Society of Human Resource Management was quoted in The Guardian late last year saying that DEI policies within U.S. companies will “come under full-out attack in 2024.”
As the pressure for marketing accountability grows, creativity is getting to be a much tougher sell to upper management. Ann Marie Kerwin, Americas Editor at marketing research firm WARC, joins host Matthew Schwartz, to discuss WARC’s new study, titled “Building a Culture of Creative Effectiveness.” The study provides a road map for brand managers who are eager to make a business case for the value of marketing and advertising and develop a valid framework for their entire organization.
Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey titled: “The Power of Partnership: How The CEO–CMO Relationship can Drive Outsize Growth.” The survey, based on the responses from more than 100 C-level executives and 21 CEOs from B2B and B2C companies of all sizes and across multiple industries, offers some salient and actionable advice for how chief marketers foster a more productive relationship with their CEO. Seldom a beacon of corporate synergy, the dynamic between CEOs and CMOs seems to be getting worse, as upper management ratchets up the pressure on marketers to spike both the top and bottom lines.
Avoid groupthink. Don’t get sucked under the marketing bubble. Recognize that it’s impossible for brands to be all things to all people. These are just a few tips for marketers who are grappling with dramatic and rapid changes in advertising and consumer behavior, compliments of Allen Adamson, cofounder of Metaforce.com, and author of the recently released “Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage.” Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.
Doug Novack, managing director of U.S. business and industrial markets at Google, joins host Matthew Schwartz to discuss the ongoing debate throughout the B2B field about performance marketing versus brand advertising, the rapidly growing role of generative AI in both branding and lead generation efforts, and why it’s incumbent upon B2B companies to pivot to a full-funnel marketing strategy.
Erika Katz, head of brand marketing and studio at New York Road Runners (NYRR), joins host Matthew Schwartz to discuss the NYRR’s rebranding campaign that launched earlier this year, getting the message out for the upcoming New York City Marathon (November 5), and making sure the event’s marketing and advertising efforts resonate with a global audience.
Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.
Josh Ingram, founder and principal of MOST Wanted Co, which specializes in employee communications, joins host Matthew Schwartz to discuss why it’s crucial that employees feel that they can be themselves at work, how employers can tap into their workers’ side hustles, and the benefits of both mentoring and reverse-mentoring.
Jerri DeVard, founder and board member of BECA, the Black Executive CMO Alliance, joins host Matthew Schwartz to discuss the apparent backsliding within the marketing and ad industries when it comes to diversity, equity, and inclusion, the danger for companies that give diversity short shrift and how CMOs and marketers develop new business models to build a more equitable workplace.
Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder and author of the recently published “Your Company Is Your Castle: Proven Methods for Building a Resilient Business,” joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines. Chennakeshu, former CTO of Sony Ericsson, discusses why it's crucial that companies develop a common set of metrics for sales and marketing executives, how marketers align corporate culture with business strategy, and the growing onus on CMOs to spot the “gorilla in the room,” or a market disruption that can rattle their company.
The Champions of Growth Podcast airs Wednesdays at 2PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.
It’s okay not to feel okay. It’s part of the overriding message of a $65 million, multi-year mental health initiative by the Ad Council. The effort is mobilizing the advertising, media, and marketing industries to address mental health issues facing communities across the country. About half of Americans (48 percent) say they’re getting help or treatment, according to a study conducted in May to June 2022 and released by the Ad Council, while 43 percent do not feel comfortable talking to people close to them about their emotions and how they are feeling. Heidi Arthur, chief campaign development officer at the Ad Council, joins host Matthew Schwartz to talk about the campaign, working with brand partners to get the message out, and using the power of music to facilitate difficult conversations about mental health.
Jim Williams, CMO of Uptempo, which provides marketing software, joins host Matthew Schwartz to talk about the most effective ways for B2B marketers to update their operating models, align advertising strategy with execution, and communicate the benefits of marketing to an ever-growing number of stakeholders.
Diedre Small-Landau, EVP business equity at Mediabrands and Sheryl Dayija, founder and CEO of BRIDGE, join host Matthew Schwartz to talk about where diversity, equity and inclusion (DEI) currently stands throughout the marketing industry, what role CMOs and marketers need to play in driving real change, and why the time for philosophizing about DEI is long past its expiration date.
Luis Romero, SVP of advertising for North America at The Guardian U.S., joins host Matthew Schwartz to talk about a recent deal which will provide The Guardian’s advertisers an unfiltered and fully transparent view of users. Romero also discusses the demise of BuzzFeed News and other websites borne of the internet, the slow yet steady decline of third-party cookies, and what it means for marketers to go beyond “digital advertising.”
Bryan Barletta and Tom Webster, cofounders of Sounds Profitable, join host Matthew Schwartz to discuss their recent study that explores the growing opportunities for using podcasts as an advertising vehicle, the state of industry standards for podcasting, and why it’s a good idea for companies to develop their own podcasts as the business rapidly matures.
Saul Colt, founder of the Idea Integration Co., a Toronto-based agency specializing in comedic advertising, joins host Matthew Schwartz to talk about his “Laugh, Think, Cry” model, why every company is a media company and the reason why CMOs and marketers shouldn’t be so quick to poo-poo marketing stunts.
Richard Parkinson, chief brand officer at Prudential Financial, joins host Matthew Schwartz to talk about the company’s “Now What?” advertising campaign, why the brand has overhauled its marketing strategy in the last few years, and how the lines continue to blur between B2C and B2B marketing
In the latest episode of Champions of Growth podcast, Marcel Marcondes, global CMO at AB In Bev, joins hoist Matthew Schwartz to talk how the beer company is tapping into new markets, why it ceased its exclusive advertising rights to the Super Bowl, and what the “sober curious” movement means for the owner of Budweiser, Stella Artois and other popular brands.
Bryan Barletta, a partner at Sounds Profitable, a research and advocacy firm focused on the business of podcasting, joins host Matthew Schwartz to discuss why analysts are lowballing the overall value of podcasting, how a downturn in the economy may affect the market, and why the industry has barely scratched the surface when it comes to ad creative.
Nicole Balsam, associate partner and head of brand and digital at executive search and human capital research consultancy Eastward Partners, joins host Matthew Schwartz to discuss the results of the company’s U.S. CMO Market Report released in 2022. Balsam talks about the trendlines in CMO compensation, why the growing pressure on CMOs to bolster their digital capabilities transcends tenure, and why the current business climate is an opportune time for CMOs to craft what Balsam calls a “second-first impression” with the rest of the C-suite.
The growing popularity of QR Codes is a potential window into the proliferation of technologies that combine the physical and digital worlds. QR Codes are a perfect example of how technology does not move as fast as people think and marketers need to be careful not to get too ahead of their skis these days.
Love is a many splendored thing, right? But what about brand love? Does such a thing exist? Shouldn’t high quality and consistent service be good enough for consumers? Aaron Auvia, a professor of marketing at the University of Michigan-Dearborn, and author of the recently published The Things We Love: How Our Passions Connect Us and Make Us Who We Are, joins host Matthew Schwartzto discuss the contours of brand love and how companies should think about when it comes to getting their message out and growing their audiences.
Community Powered Marketing, or brands building closer relationships with their most valued customers via online channels, may be taking on new currency. Sue Frech, founder and CEO of Vesta, a software firm that specializes in community powered marketing, joins host Matthew Schwartz to talk about why community powered marketing could be the antidote to the demise of third-party cookies as well as the most effective way to refurbish customer loyalty programs that are getting long in the tooth.
Despite possessing massive spending power, the 50-plus crowd — or the so-called “silver economy” — has long been ignored by brands and advertisers. On the first-ever Champions of Growth podcast POV, host Matthew Schwartz explains why advertisers who ignore the silver economy in favor of chasing younger generations do so at their own peril, causing them to leave both revenue and growth potential on the table.
Despite dramatic and accelerating changes in aging and the rise of the so-called “Silver Economy,” brands mostly traffic in stereotypes and/or default to magical thinking when it comes to engaging the 50-plus crowd. Michael Clinton, special media adviser to the CEO of Hearst Corporation, and author of “Roar Into The Second Half of Your Life (Before It’s Too Late),” joins host Matthew Schwartz to discuss why ageism persists in marketing and advertising and what brand managers can do about it.
Marketers face a bevy of challenges this year, ranging from a potential recession to sharpening their diversity, equity, and inclusion (DEI) strategy to getting a better grip on their tech stack. ANA Champions of Growth podcast host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA Marketing Futures podcast, for an illuminating discussion regarding what’s in store for CMOs and marketers in 2023 and beyond.
Jim Habig, VP of Marketing at Linkedin Marketing Solutions, joins host Matthew Schwartz to talk about how B2B ad creative is changing, why there is less and less daylight between B2B and B2C marketing playbooks, and the kind of content B2B buyers are looking for when they go into purchasing mode
Bob Liodice, CEO of the Association of National Advertisers (ANA), and Nick Primola, EVP of the ANA, join host Matthew Schwartz to discuss some of the major priorities for CMOs and marketers for 2023. Against the backdrop of a shaky economy, brand managers face a slew of challenges, ranging from recruiting new talent to fostering more diversity, equity, and inclusion (DEI). The pressure is also on CMOs to bridge the gap between marketing and other departments throughout the organization.
Jeff Lowe, CMO at Smart Technologies, and Jenna Pipchuk, EVP-chief sales officer at Smart Technologies, say they have cracked the code to the B2B sales and marketing stalemate. In 2019, they joined forces to engineer a complete overhaul of the company’s sales and marketing departments, and in the last few years have built a new model in which both sides operate in unison. Lowe and Pipchuk share how they created change, along with positive results to show for it.
“Two seconds of lunacy from the Nth node.” The title of a long-lost Ed Wood movie? Nope. It’s one CMO’s take on what’s so scary about being a CMO these days. The “two seconds of lunacy” refers to what happens when a senior manager, supplier, or whomever says or does something on a whim and ends up undermining the CMO and laying waste to a marketing effort/campaign. In a special, Halloween-themed episode of Champions of Growth, Jonathan Copulsky, senior lecturer at Northwestern University, and former CMO at Deloitte, discusses what else is spooking CMOs these days, why things may be getting worse, and what chief marketers can do to ease their fears.
Ross Martin, president of marketing agency Known, discusses how the pandemic has spurred dramatic changes in both consumer behavior and the workplace. A 2020 study conducted by Known, titled “The Human Condition 2020: Shock to the System,” found that just 13 percent of Americans believe things are going back to what they were like during the "Before Times." Martin stresses that brands and organization need to buckle up.
Sherry Ulsh, director of indirect procurement at The Hershey Company, who oversees marketing procurement, provides several takeaways for how brand managers and procurement executives can bolster what can often be a complicated relationship. She also discusses the sense of urgency at Hershey when it comes to bolstering supplier diversity and expanding the candy company’s aperture for talent.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual “CMO Tenure Study,” about how to reverse the downward trajectory in CMO tenure. According to the latest report, the average CMO tenure was 40 months in 2020, the lowest since 2009, as the pressure mounts on CMOs to demonstrate their value to C-suite and prove that marketing is an asset and not an expense. Is the challenge akin to rolling a peanut up a hill?
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations. Agency churn spiked amid the pandemic, with nearly one-third of U.S. companies wanting to switch their ad agency in the next six months, according to a 2021 survey released from marketing matchmaker firm setup (the last year for which such stats are available). Reed stresses that both sides need to be clearer on supply and demand as well as what long-term success looks like. She also recommends that with people’s interactive skills becoming a bit rusty due to working from home more frequently, agency and client folks may need to relearn some basic rules of communication.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Zers. Sixty-seven million strong, Gen Zers, who were born between 1995 and 2012, have started to draw some sharp distinctions from their millennial predecessors (not to mention previous generations). For marketers who want to engage the Gen Z cohort effectively, safety is the baseline. And unlike, say, Gen Xers or baby boomers, Gen Zers are not so much interested in what’s being marketed, but how companies market their products and services and why. Russell shares some key insights about how what makes this increasingly influential generation tick.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Raja Rajamannar, chief marketing and communications officer at Mastercard and president of the company’s healthcare solution, about the “Fifth Paradigm” of marketing.
That’s how Rajamannar describes the dozens of technologies ranging from robotics to the metaverse that he says will have a profound impact on how brands engage with their audiences. It’s the central thesis of his new book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.
Rajamannar provides some major takeaways from the book and shares his thoughts on how marketers can strengthen their relationship with the C-suite and whether CMOs face an existential crisis.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Laura Korchinski, VP of account services and head of the U.S. operation at Visual Latina, a global agency whose clients include Coca-Cola, Kellogg’s, and Mondelez International. While some brands recognize the need to change their marketing strategies to cater to profound changes in demographic, identify, and community, Korchinski says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Jason Cerok, partner at McKinsey & Co., about how CMOs and marketers can get a better handle on martech. As their tech stack grows, marketers often suffer from “analysis paralysis” and have trouble connecting all the digital dots. Cherok shares five key building blocks for data martech enablement and talks about how marketers can bring a lot more stability to what can often be an unwieldy situation.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz speaks with Brian Solis, VP-global innovation evangelist at Salesforce, about digital empathy, or how brands connect with the person behind the data. Taking a human approach to distributing branded content — and being less in thrall to the algorithm — is fine. But digital empathy is more an opportunity for marketers to reset their priorities when it comes to how they communicate with their audiences and reach new ones. Solis discusses what’s behind digital empathy, how marketers learn how to express it, and why artificial intelligence (AI) is not the cure-all for messaging in a post-digital age.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, executive vice president of policy at BBB National Programs, about how CMOs can enhance their brand safety efforts. As the metaverse ascends, brands and organizations will have to make some tough decisions about how to engage consumers virtually while at the same time maintain their brand integrity in what is largely an unregulated environment. The metaverse adds to a dizzyingly complex landscape for CMOs when it comes to brand safety and making sure their advertising doesn’t end up adjacent to vituperative content online or misleading information.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.
This year’s Earth Day (April 22) coincides with the release of a bone-chilling UN Report about climate change and the fate of the environment. In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Virginie Helias, chief sustainability officer at Procter & Gamble, about how companies can bolster their sustainability efforts, institute real change, and bring their environmental story to life.
In this episode of Champions of Growth, Mathew Sweezey, director of market strategy at Salesforce, and partner in the Salesforce futures lab, joins host Matthew Schwartz to discuss how CMOs can bolster their content marketing strategy and where every company is a media company, like it or not.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Matthew Lieberman, CMO of PwC U.S. and Mexico, about how CMOs can reverse the decline in CMO tenure, learn to become businesspeople first and marketers second, and take on more of a leadership role throughout the enterprise.
In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Natasha Miller Williams, head of diversity and inclusion at food company Ferrara, and Bill Duggan, group executive VP at the ANA, about how CMOs and brand managers create a strategic framework for DEI and develop a keener sense of belonging throughout the enterprise.
In our latest episode, host Matthew Schwartz talks with Dean Aragon, CEO & Vice-Chairman of Shell Brands International AG, about how CMOs can start to build a brands-for-humans strategy and why doing so could spell bigger marketing budgets.
We all could use a laugh nowadays...right?!
In our latest episode, host Matthew Schwartz talks to Jenna Lebel, CMO at Liberty Mutual Insurance, and Steve Cody, founder of PR and marketing agency Peppercomm (and a stand-up comedian) talk about using comedy in marketing and advertising and why finding the funny can be serious business.
It’s a streaming world. Marketers just live in it. In the latest edition of the Champions of Growth Podcast, we discuss the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.
In the latest edition of the Champions of Growth Podcast, we explore the customer experience (CX).
For CMOs, the customer experience seems pretty straightforward: Make sure consumers have an easy, “frictionless” time engaging with the brand, from the in-store experience to call centers to return policies. It’s a lot more challenging than it sounds and CMOs continue to struggle with how to calculate CX returns.
How do marketers change the tune — and convince C-level executives there’s real value in delivering a differentiated customer experience?
In the latest edition of the Champions of Growth Podcast, we take a look at the various efforts by the ANA Educational Foundation to promote a career in marketing and advertising and what CMOs and brand mangers can do to boost their recruiting and retention strategies.
Marketers need a new meal plan. And fast.
The gradual end of third-party cookies is upending the world of addressable media. Host Matthew Schwartz is joined by MediaMath's Joe Zawadzki, Forrester Research's Joanna O'Connell, and ANA's Bill Tucker to discuss what a cookie-less world means for marketers and how they get ahead of it.
In the latest edition of the Champions of Growth Podcast, we take a look at the ongoing proliferation of in-house agencies and how the trend is upending traditional agency-client relations.
In the latest edition of the Champions of Growth Podcast, Brent Miller, senior director, global LGBTQ+ equality; creative content and partnerships at Procter & Gamble, and Lisa Kenney, CEO of Reimagine Gender, discuss the rapidly evolving changes in gender-related marketing and what they mean for consumer-facing brands and organizations.
Host Leah Marshall welcomes Adrienne Ingoldt, interim CMO at Jack in the Box to discuss Jack’s unique approach to marketing innovation, creativity and Brand Experience.
With a focus on experiential marketing, Nestle USA employs brand activation marketing strategies that drive business and brand growth through innovation, creativity and experience. Jamey Sunshine, head of experiential marketing center of excellence at Nestle USA joins Gena Casciano, director of brand activation marketing at the ANA for a candid discussion.
Paul Robinson, the ANA’s Director of Commerce & Content Marketing sits down with Geoff Colon, the Head of the Brand Content Studio at Microsoft to discuss the challenges of hiring and retaining talent, how to balance the need for generalists and specialists and creating bench strength within the marketing organization.
Founder & CEO of RESET Digital, Charles Cantu, sat down with SAP's Head of Global Influencer Marketing, Ursula Ringham, at the ANA Influencer Marketing Conference, to discuss influencers and the power of storytelling.
IBM's CMO and SVP of digital sales, Michelle Peluso sits down with ANA's SVP of data and technology, Mark Kaline to discuss artificial intelligence, blockchain, and achieving data-informed agile marketing at scale.