SoundCommerce Podcast: Recent Episodes
SoundCommerce
SoundCommerce is a real time and predictive data platform for retailers and consumer brands. Our thesis at Sound Commerce is simple. We believe that consumer brands have the power to make the world a better place and direct to consumer is the model to make it happen. This podcast is about the people behind the brands we love and the moves they made to turn those great brands into great customer centric businesses.Find out more at https://soundcommerce.com/
In this episode you will learn from David Cost:
- What it takes to re-platform an enterprise brand
- The importance of 3PL’s in the retail space
- How the SoundCommerce data platform supported their initiative providing data continuity, order history and engagement data, and sale comps
- The growth Rainbow has seen since switching to Shopify from DemandWare
- How Rainbow’s current stack enables them to meet the customer where they are and realize continued growth throughout the pandemic
- Why Rainbow Shops moved away from headless commerce
Ryan Mason discusses navigating and transforming the direct-to-consumer wine & spirits industry.
From rural to digital - see how Mandy's personal and professional history made her the perfect candidate to lead growth and strategy at Seattle-based MiiR!
Maj Masad discusses building a modern day direct-to-consumer jewelry company with Noura Sakkijha.
Nonie Creme discusses the launch of her latest consumer brand and first digitally native DTC ecommerce company, BeautyGarde. TL;DR lashes and brows!
In this episode you will learn from Nonie:
- How this beauty industry pioneer disrupted the masstige and luxury cosmetics industries
- How to catch the attention of Karl Lagerfeld
- Key considerations for search and social media
- Focusing on customer lifetime value to build a successful DTC brand
- Differentiating personalized customer experiences from first click to doorstep unboxing
- Understanding the new online luxury shopper experience
Tim Morse of SoCal apparel brand Richer Poorer discusses building an omnichannel DTC brand. In this episode you will learn from Tim:
- How a high-growth apparel brand successfully expanded from wholesale to direct-to-consumer
- Creative retail problem solving in the era of COVID
- Transitioning from niche product categories to cross-category assortment and promotion
- Transitioning from a 3PL warehouse to owned distribution center
- Key DTC KPIs including contribution margin ROI analysis of marketing campaigns and decisioning on customer lifetime value (CLV)
- Using ecommerce and DTC as demand signals for your wholesale buyers for omnichannel success
You can subscribe to the SoundCommerce Podcast on Spotify, iTunes and Stitcher to ensure that you do not miss any upcoming episodes.