Creator Upload: Recent Episodes
Tubefilter
In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new feature to flag inauthentic AI "slop" and explore Disney's groundbreaking partnership with TikTok.
What you’ll learn:
-- How LinkedIn’s new AI detection tools might affect your reach
-- The rules behind the Disney Creator Ambassador program on TikTok
-- Why Hank Green is pausing his YouTube channel over AI concerns
-- The viral Nantucket antique shop that hung a "No Influencers" sign
00:00 Introduction
00:15 LinkedIn's Anti-AI Slop Button
04:07 The Future of LinkedIn Feeds
09:07 Disney and TikTok Creator Partnership
11:08 Disney Creator Ambassador Program Details
13:41 Why Disney Needs TikTok Creators
16:48 Hank Green Pauses YouTube Channel
21:00 Nantucket Shop Bans Influencers
23:28 Outro and Subscribe
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new streaming partnership offering Peacock for free to YouTube Premium subscribers starting in 2027.
What you’ll learn in this episode:
-- The ins and outs of ASU's new creator degree at the Walter Cronkite School of Journalism
-- How traditional media networks like NBC are now partnering directly with YouTube
-- Why HBO Max is introducing a TikTok-style short video feed to its platform
-- The impact of YouTube finally giving creators the ability to choose Shorts thumbnails
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature.
In this episode, you’ll learn:
-- Why fandom is shifting from mega-conventions to hyper-focused communities
-- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business
-- The real impact of international social media age bans on app usage
-- How to use YouTube's new "Shows" feature to format episodic playlists
00:00 Statue of Liberty & World Cup Craze
01:09 World Cup Stars Explode on Social
04:38 Netflix Q2 Earnings: View Hours vs. Quality
11:31 YouTube Ads Hit Record $11 Billion
14:14 Jim Louderback Joins the Show
15:12 What is Open Sauce?
17:18 How Creator Fandom is Changing
20:20 AI, Drones & Tech at Open Sauce
22:41 VidCon Fans vs. Modern Niche Fans
23:53 France Bans Social Media for Under-15s
26:00 Is Australia’s Teen Social Ban Working?
30:35 YouTube Launches New "Shows" Feature
32:38 Instagram History Feature Request
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment.
Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdk
Elder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk
00:00 Intro
00:22 Ben Relles' Creator Economy Background
01:04 The History of Netflix Using YouTube Talent
02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link)
06:11 YouTube vs. Netflix: Revenue & Watch Time Battle
09:11 Could YouTube Originals Work Today?
13:31 The Future of Premium Brand Deals on YouTube
16:44 How Creators Are Making Legitimate Movies
20:00 Why AI Filmmaking is the Next Frontier
26:39 What is Make Believe? (Interactive AI Video)
32:49 Outro & Where to Find Ben
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights.
00:00 Intro & Mariska Hargitay
01:44 Will Creators Ever Win Emmys?
02:31 Subway Takes Gets Nominated
05:47 YouTube's Push for TV Ad Dollars
08:32 The First YouTubers to Win Emmys
10:43 Netflix's Deals with Digital Publishers
12:46 Is Netflix Building an "Anti-YouTube"?
16:15 Netflix vs. YouTube: The Watch Time War
19:31 Sam Gutelle on World Cup Broadcast Rights
22:25 Why YouTube Wants Global Soccer
25:07 Improving the Live Sports Viewer Experience
26:24 Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge:
https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner:
https://www.linkedin.com/in/adamonbrand
Did you know a creator just broke YouTube's all-time concurrent viewership record?
Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new "Your Algorithm" feature and WhatsApp handles. Finally, Sam Gutelle from Tubefilter joins to discuss the launch of the new Mister Rogers YouTube channel and why his slow-paced, emotional content is the exact opposite of today's typical high-retention tactics.
What you'll learn:
-- How traditional media is partnering with creators for live sports.
-- Why platforms are suddenly giving users more algorithm control.
-- The strategy behind putting Mister Rogers on YouTube Shorts.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about.
What you’ll learn:
-- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs.
-- The critical difference between creators, influencers, and personalities.
-- Why comparing YouTube views to Nielsen television ratings is a massive mistake.
-- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools.
00:00 Introduction & Cannes Heat
02:02 Is Cannes a Corporate Boondoggle?
05:31 The Rise of the Creator Track
08:12 PepsiCo's Creator Strategy Shift
12:26 Tubefilter & Comscore Roundtable
12:58 Creators vs. Influencers vs. Personalities
16:36 YouTube Views vs. Nielsen Ratings
22:31 Facebook Creator Studio Returns
26:48 Hot Ones Spinoff on Netflix
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships.
Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders.
Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku.
00:00 Welcome to Creator Upload
01:28 Interview: Billy Parks, Head of Fox Creator Studios
02:50 Why Fox is Financing Creator IP
07:58 The First Slate of Partnered Creators
15:05 The Fox Competitive Advantage
18:22 The Business Model: Splitting IP
23:40 Interview: Ed Davidson, Cannes Lions
25:40 Cannes Creator Beach and Secret Suppers
30:05 How Brands are Going Deeper with Creators
38:32 Fox's $22 Billion Proposal to Buy Roku
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute.
00:00 The Power of Video Clipping
04:36 YouTube Brings Back DMs
07:04 Is YouTube a Social Network?
08:00 How DMs Drive the Algorithm
10:20 TikTok Partners With Sundance
12:38 Hollywood Embraces Vertical Dramas
15:46 Accenture Acquires Whalar Agency
18:38 CAA Launches $250M Creator Fund
19:56 The Social Reckoning Trailer
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal.
00:00 Introduction
01:10 The Congressional Creators Caucus
07:33 Creator Economy GDP Impact
10:14 Markiplier's Iron Lung Strategy
13:28 Creator Horror Movies Hit Theaters
18:53 Interview: Robert Kaliati
20:07 Inside the Caleb Hammer Empire
24:06 Moving Superfans Off YouTube
28:16 Building a Successful Membership Offer
30:37 Obsessing Over Retention Metrics
32:36 YouTube vs. Uscreen Revenue Splits
34:57 Is KSI Leaving the Sidemen?
36:45 Jay Shetty’s $100M Podcast Deal
38:40 Final Thoughts & Sign-Off
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's move to YouTube and Duolingo's crazy new focus module.
00:00 Welcome to Creator Upload
01:59 Viacom's massive 2007 YouTube lawsuit
03:11 The birth of Content ID
06:23 Gemini Omni comes to YouTube Shorts
07:33 YouTube's new AI likeness detection
13:28 X enters the creator marketplace era
14:28 How Creator Connect uses AI
16:23 Meta's Threads catching up to X
19:27 Duolingo locks you out of apps
22:18 Tom Brady's new YouTube trivia show
23:54 Why athletes thrive on YouTube
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms.
What you'll learn:
-- Household name advertisers grew their creator sponsorships by 189% in 2025.
-- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect.
-- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs.
-- LTK announced a new creator program for social commerce with Target.
00:00 Welcome to Creator Upload
00:42 Gospel Stats in the Wall Street Journal
04:13 YouTube BrandCast at Lincoln Center
07:53 Packaging creator shows for legacy advertisers
11:24 New creator shows coming to YouTube
15:44 YouTube executives adopt a fighting attitude
17:54 Why you can't optimize into desire
19:28 Two-click shopping on connected TVs
21:01 Target and LTK social commerce partnership
22:28 Mental health benefits of leaving Instagram
22:45 TikTok Go travel booking program
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Does Meta's new age verification work? Is Instagram really banning meme accounts?
Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown.
Plus, Josh sits down with Sophia Kianni, founder of Climate Cardinals and Phia, to talk about leveraging AI, scaling businesses as a Gen Z founder, and her podcast, The Burnouts.
What you’ll learn:
-- Inside TikTok's 100M view micro-drama collaboration with Issa Rae.
-- What Instagram's "unoriginal content" update actually means for creators.
-- How Sophia Kianni raised $40M and built her AI tech stack.
-- The top creator economy conferences to attend this year.
00:00 Intro & Meet Lia Haberman
01:31 Scalable Summit Takeaways
03:52 TikTok's 100M View Micro-Drama
07:45 The Korean Vegan's Productivity
09:53 Meta's Teen Age Verification
16:22 Instagram's Meme Account Crackdown
19:31 Interview with Sophia Kianni
24:04 The Power of AI for Founders
26:16 Why Sophia Started "The Burnouts"
28:07 A Young Founder's Tech Stack
35:54 The Best Creator Conferences
41:09 Google Photos' Clueless Closet Update
44:15 YouTube's AI Music Generator
47:23 Outro & Where to Find Lia
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there.
What you’ll learn:
-- The steps to transition from Bucketsquad to JesserCo
-- How to scale an apparel brand to $10 million in revenue
-- When a creator needs to hire a President for administrative tasks
-- The strategy behind getting into 150 Dick's Sporting Goods stores
00:00 POSSIBLE Miami & Issa Rae
07:34 Zach Miller Interview Starts
07:52 Rebranding to JesserCo
08:49 New Business Ventures Coming
10:54 When to Hire a President
13:39 Scaling Bucketsquad Apparel
15:01 Solving Creator Key Man Risk
20:52 YouTube Media Business Breakdown
23:34 Hiring an Adidas Executive
27:05 JesserCo's M&A Strategy
30:01 YouTube's Market Dominance
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71.
What you’ll learn:
-- Why creators can't just sell individual VOD movies on YouTube without a studio setup.
-- How YouTube's "Content ID for likeness" acts as fire insurance for public figures.
-- The reasons A-list celebrities are taking control of their own live formats.
-- Why major creator brands are reorganizing into holding companies.
00:00 The Mario Movie Sequel Disappointment
01:13 Markiplier Becomes an Indie Movie Studio
04:58 YouTube's Anti-Deepfake Tool for Hollywood
10:50 Keke Palmer Launches a Twitch Talk Show
14:45 The Return of Live Broadcasting
18:41 Jesser Re-orgs and Hires Adidas GM
22:06 Fixated Acquires Studio71
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year.
Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer.
00:00 Welcome to Creator Upload
00:20 YouTube Coachella Station Initiative
02:33 Justin Bieber's Coachella Performance
07:05 Is Bieber a True YouTuber?
10:37 Interview: LinkedIn's Alex Josephson
11:10 CEOs as Content Creators
14:28 The Rise of B2B Creators
16:02 LinkedIn NewFronts and Top Voices
22:06 Scaling Impact for Brands
28:53 Tripling LinkedIn Creator Payouts
30:12 Follower Count vs Real Influence
33:46 Connected TV Ads on LinkedIn
37:02 Hollywood on YouTube vs AOL
44:22 YouTube Shorts Timer Update
45:47 Wrap Up
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy?
Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week.
Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs.
Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools.
What you’ll learn:
-- Why NASA is pulling 10 million concurrent viewers
-- How YouTube is battling Meta and TikTok for "second screen" attention
-- Why brands acquiring creators could be the next massive industry trend
-- How the Creator Access Network helps creators save thousands on tech
Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today.
00:00 Introduction and Avi Gandhi returns
01:01 NASA’s massive Artemis II livestream
05:01 YouTube dominates living room TV screens
08:06 The battle for the second screen
14:15 OpenAI acquires tech talk show TBPN
19:10 The future of creator company acquisitions
26:13 Launching Creator Access Network (CAN)
30:47 Creator Access Network pricing and perks
36:02 IShowSpeed stars in new anime series
40:50 Final Thoughts
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name.
We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy.
What you’ll learn:
-- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI.
-- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app.
-- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans.
-- Why major brands like Adobe and Crocs are funding the renaissance of branded web series.
00:00 Intro & Passover Recaps
01:12 YouTube's NewFronts Announcements
01:50 YouTube Calls Out TikTok Onstage
03:14 Claiming an 86% Higher ROI
03:38 Is YouTube "Social Media"?
05:43 Shorts vs. TikTok Audience Overlap
06:39 The "Bring, Build, Boost" Strategy
08:28 The Rise and Fall of Cameo
10:24 Cameo Integrates Directly Into TikTok
11:46 TikTok’s New Integration Playbook
14:21 Instagram Tests Premium Subscriptions
16:01 Anonymous Stalking vs LinkedIn Premium
17:41 The Branded Web Series Renaissance
18:28 History of Brand-Funded Content
21:39 Outro & Where to Listen
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP.
Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV.
Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media.
What you’ll learn:
-- How Tubi and TikTok transition short-form stars to long-form content
-- The inside details on IP ownership and revenue sharing for creators on Tubi
-- The biggest trends from NewFronts, including shoppable TV and AI creator search
-- What recent court rulings against Meta mean for the future of social algorithms
00:00 Welcome to Creator Upload
01:05 Rich Bloom on Tubi & TikTok
02:40 Terri Joe's Tubi Success
04:25 Picking Creators for Long-Form
07:40 IP Ownership & TikTok's Strategy
13:50 Tubi's Funding & Rev Share
16:16 Hollywood Meets Creator Content
22:07 NewFronts 2026 NYC Recap
28:36 Shoppable TV & AI Integration
34:18 Major Meta Lawsuit Verdicts
40:20 Will Algorithms Change?
43:28 Wrap Up & Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space.
What you’ll learn:
-- Inside Jon Youshaei’s creator "masterclass" approach
-- Why creator communities are becoming the new "third space"
-- How big Hollywood names are capitalizing on YouTube's growth
00:00 Recap of Josh at SXSW 2026
03:02 Jon Youshaei’s SXSW Keynote
06:01 The YouTube Influencer Opportunity
07:06 Creators as the New Third Space
10:00 SXSW Creator Events & Networking
13:23 Somebody Feed Phil Moves to YouTube
17:48 Will Netflix Add a Free Tier?
18:43 TikTok Radio Launches with iHeart
21:07 Google Enters the Micro-Drama Game
23:01 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha algorithm. Finally, the hosts discuss Instagram's controversial new AI shopping feature and National Geographic's new creator cohort.
What you’ll learn:
-- How Spotter is defining the new "Creator TV"
-- The staggering stats behind creator earnings in 2026
-- Why "kidslop" channels are getting billions of views on Shorts
-- Why creators are angry about Instagram's "Shop the Look" test
00:00 Introduction & IRL encounters
00:52 Spotter Showcase & Creator TV
03:17 The stats behind Creator TV
06:52 How Spotter connects creators & brands
11:07 2026 Creator Economy Report
13:17 The truth about the creator middle class
17:51 Sam Gutelle explains "kidslop"
20:57 Funk music & the Gen Alpha algorithm
23:31 Opportunities for IP holders
27:48 Instagram's controversial AI shopping test
30:22 NatGeo's new creator cohort
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences.
What you'll learn:
-- Why social followers and subscribers don't matter anymore.
-- How LTK's new brand platform is democratizing creator marketing.
-- The massive impact of YouTube Shopping timestamps and auto-tagging.
-- Gap Inc.'s omnichannel approach to capturing consumer demand.
00:00 Intro: Live from SoCom
05:13 Interview: Amber Venz Box (LTK)
09:08 Why Followers Don't Matter Anymore
16:41 Democratizing the Creator Ecosystem
20:26 AI Chatbots and Trust in Creators
25:46 Interview: Lauren Celinski (YouTube Shopping)
28:25 Maximizing YouTube Shopping Features
36:05 Interview: Damon Berger (Gap Inc.)
38:59 Gap’s Social Commerce Strategy
44:50 Final Thoughts and Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.
You can see Whatnot's 2026 State of Live Selling Report here.
We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.
Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.
What you’ll learn:
-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.
-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.
-- Why Apple is finally bringing a video experience to its native podcast app.
-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.
00:00 Welcome & SoCom
04:08 The Live Shopping Boom
07:55 Why Buyers Love Whatnot
11:55 Full-Time Whatnot Sellers
14:30 $8 Billion in Gross Sales
17:37 The Community of Commerce
20:03 The Future of Live Shopping
22:23 Meta & Google Addiction Trial
28:30 TikTok & Snap Settle Out
32:44 Apple Launches Video Podcasts
38:00 Snap Creator Subscriptions
39:15 OpenAI Hires Charles Porch
40:02 Night Raises $70 Million
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media.
What we cover in this episode:
-- Why Law & Crime bought their biggest rival (and how they buried the hatchet).
-- The strategy behind unlocking 3,000+ trials from the archives.
-- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison.
-- New data: Why 120-minute videos are out-earning shorter content.
-- MrBeast’s move into financial services.
00:00 Intro & The “Fake” Sky
01:04 Why 120-Minute Videos Earn More
02:06 Law & Crime Buys Court TV
03:24 Digital Media Flips the Script
04:52 Keeping the Brands Separate
05:52 The YouTube-First Strategy
07:07 From Rivals to Partners
09:21 Unlocking the Trial Archives
11:42 Social Media Addiction Lawsuits
12:48 Mosseri: “It’s Like a TV Show”
15:37 Meta’s New Navy SEAL Motto
16:24 The Global Push for Bans
17:11 Safety Ratings for Social Apps
18:59 MrBeast’s Financial Move
19:32 Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.
Tune in for:
-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.
-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.
-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.
-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.
00:00 Intro and Weather Chat
02:26 YouTube’s Massive $60 Billion Year
05:52 Why Shorts Ads Are Booming
10:28 The Google vs. TV Ratings Fight
15:16 Markiplier’s Historic Box Office Win
19:05 Can Any Creator Do This?
23:03 Dhar Mann’s Old Navy Deal
25:25 Salish Matter Heads to Netflix
26:45 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
It might be the biggest week in Dhar Mann’s history.
From signing a massive 40-film deal with Fox to partnering with the NFL as their Chief Kindness Officer, Dhar Mann is rewriting the rules of the creator economy. In this episode, we sit down with Ross Habif, Chief Strategy Officer at Dhar Mann Studios, to break down exactly how these deals happened and what they mean for the future of vertical cinema.
We also cover the other massive headlines from the week including the sale of TikTok’s US operations to Oracle, Khaby Lame's exit, and how creators are taking over off Broadway.
What we cover:
-- The "Crazy Week" Explained: Inside the 40-film deal with Fox & Holywater.
-- NFL x Dhar Mann: What a "Chief Kindness Officer" actually does.
-- Strategy Deep Dive: Why Dhar Mann chose Fox
-- TikTok’s New Owner: What the Oracle sale means for your algorithm.
-- The Creator (on) Stage: Madison Weaver on bringing creators to Broadway.
00:00 Intro: Super Bowl Plans & Football Banter
01:20 MrBeast x Salesforce: The "Build in Public" Super Bowl Ad
03:59 The Evolution of "Making Of" Content (Project Greenlight to YouTube)
07:47 Breaking: TikTok US Operations Sold to Oracle
10:53 What Beijing Still Controls (Algorithms & Ads)
11:52 Is the New "US TikTok" Suppressing Content?
17:00 Google & Meta Go on Trial for Child Safety
18:25 Interview: Ross Habif (Dhar Mann Studios)
18:43 Inside the 40-Film Deal with Fox & Holywater
24:44 Retaining 100% Creative Autonomy
25:04 Dhar Mann: The NFL's "Chief Kindness Officer"
26:47 Interview: Madison Weaver (The Creator Society)
27:25 From TikTok to Off-Broadway: The Story of "11 to Midnight"
34:11 Khaby Lame's $975 Million Business Move
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh sit down with Fixated co-founders Zach Katz and Jason Wilhelm to break down their massive $50 million raise from Eldridge. They discuss why the traditional management model is broken, how they are applying music industry tactics to creator content, and their recent acquisition of Ellify.
Plus, we look at the latest earnings from Netflix and why they finally admit YouTube is their biggest competitor.
What you’ll learn:
-- The Netflix vs. YouTube War: Why Ted Sarandos is finally taking YouTube seriously as a "first screen" competitor.
-- The Fixated Strategy: How Zach and Jason convinced Todd Boehly to invest $50 million
-- Content vs. Brand Deals: Why management needs to help creators build hits, not just sell ads.
-- From Creator to Exec: Jason Wilhelm’s advice on pivoting from on-camera talent to business mogul.
-- Creator News: Highlights from the Slow Ventures event and Neil Mohan’s letter to creators, featuring "slop."
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Interview starts at 10:48.
Check out The Ultimate 2026 YouTube Creator Marketing Playbook here.
In this episode, Lauren and Josh break down the "carcinization" of media (why Disney and others are turning into TikTok) and discuss YouTube’s strict new parental controls. Then, Arthur Leopold, CEO of Agentio, joins us to reveal The Ultimate 2026 YouTube Creator Marketing Playbook. He explains how they are automating creator integrations to finally unlock massive paid media budgets.
What you’ll learn:
-- Why everything is evolving into vertical video
-- How Agentio automates buying creator ads like Facebook ads
-- Why micro creators often convert better than macro stars
-- How the gap between influencer budgets and paid media budgets is closing
-- Kai Cenat's "retirement"
-- Fixated's acquisition of the world's largest Roblox creator rep firm
00:00 Introduction
00:25 The Carcinization of Media
02:13 Disney & Others Copy TikTok
06:38 YouTube’s New Parental Controls
10:48 Arthur Leopold & Agentio
12:01 Automating Creator Ad Buys
15:25 The Impact of Long-Term Deals
18:25 Why YouTube Ads Last Longer
20:02 Micro vs. Macro Creators
23:14 Unlocking Paid Media Budgets
28:30 Fixated Acquires Ellify
32:00 Kai Cenat "Quits" the Grind
33:40 Golden Globes & Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this episode, we sit down with Jordan Newman, Spotify’s Head of Content Partnerships, to break down the massive updates to the Spotify Partner Program. From lowered eligibility thresholds to video consumption payments that are beating advertising rates, Jordan explains how creators can stabilize their income in 2026.
Plus, we dive into Adam Mosseri’s controversial take on why the "aesthetic" Instagram feed is dead and how AI is forcing a return to raw authenticity.
It's 2026, so lean in and let's go.
What you’ll learn:
-- How to qualify for Spotify’s expanded monetization program.
-- Why Spotify's "consumption-based" payouts are higher than traditional ads.
-- The truth about the "AI vs. Authenticity" debate on social media.
-- New tools for managing baked-in sponsorships on Spotify.
00:00 Teaser
00:26 It's 2026!
01:44 Stranger Things Theatrical Release
04:40 Is Hollywood Dying?
06:33 The End of the Perfect Feed
09:21 AI vs. Authenticity
13:41 Jordan Newman Interview
14:40 Spotify Partner Program Updates
16:57 New Eligibility Thresholds
18:15 How Consumption Payments Work
21:05 Solving Baked-In Ads
22:02 Breaking the Walled Garden
24:16 Spotify’s New Video Studio
25:38 Are Spotify RPMs Higher?
30:04 Video vs. Audio Advertising
35:06 Golden Globes Predictions
39:06 MrBeast x Starbucks
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
The Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy.
In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet.
We discuss:
-- Why the Oscars left ABC for YouTube
-- Instagram Reels coming to your living room TV
-- Our biggest predictions for the creator economy in 2026
-- New creator programs from Home Depot and Markiplier’s movie debut
00:00 Intro & 6th Anniversary Survey
01:09 Hanukkah Sweatshirts & Hannah Hart
02:57 Tyler Oakley & VidCon Story
05:35 Breaking News: Oscars Move to YouTube
08:24 The History of Oscars Distribution
12:49 Will Creators Take Over the Oscars?
16:15 YouTube VP’s Statement
17:22 Instagram Reels on Amazon Fire TV
20:40 Prediction: Brand Spend in 2026
22:51 Prediction: Media M&A Madness
24:10 Upload: Home Depot’s "Crew of Doers"
25:07 Upload: Markiplier’s Iron Lung Movie
26:00 2025 Sign Off
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey
Check out Jon’s new venture: https://www.boring-stuff.com/
In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes.
What you’ll learn:
- Netflix vs. Paramount: Inside the hostile bidding war for Warner Bros.
- The Social Media Ban: Why Australia is fining platforms $33M for underage users.
- Jon Youshaei’s Boring Venture: Why he launched a bookkeeping service for creators.
00:00 Intro & Common Tax Mistakes
01:58 Mariah Carey's $3 Million Season
04:07 6th Anniversary Survey
05:32 Netflix vs. Paramount: The Bidding War
09:10 Foreign Funding & Regulatory Hurdles
12:12 Australia Bans Social Media for Under 16s
16:10 Can They Actually Enforce the Ban?
18:09 Impact on Marginalized Communities
21:33 Interview: Jon Youshaei Joins
22:42 What is "Boring Stuff"?
25:36 Why Traditional Accountants Fail Creators
30:20 Education vs. Execution
33:01 Scaling a Service Business Slowly
36:44 MrBeast Pivots to Storytelling
38:50 WNBA Cards Explode on Whatnot
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers.
The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s.
Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams.
Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
00:00 6 Years & The Audience Survey
01:09 Intro: Party Hopping in NYC
03:07 Dancing With The Stars Embraces Creators
05:19 The Alex Cooper x ABC Partnership
07:34 Why Broadcast Needs Creators (The Numbers)
12:44 Sponsor: Viral Nation
13:12 Spotify Wrapped for Creator
14:40 YouTube Recap & Personality Types
16:56 Sam Gutelle on Twitch's 2025 Stats
18:17 Why Athletes Are Taking Over Twitch
23:44 The Shift in Sports Fandom
28:11 Download: MKBHD Shuts Down Panels
30:14 Lessons for Creator-Founders
31:48 Upload: MrBeast Partners with Rockefeller
Thanks for Viral Nation for partnering with us for this video.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025.
What you’ll learn:
-- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer.
-- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands.
-- Screens in Schools: The debate over EdTech and declining test scores.
00:00 We need your help! (Survey)
01:09 Thanksgiving Turkeys & Spatchcocking
04:08 Are screens ruining education?
10:06 Intro to Rich Bloom & Viral Nation
11:14 $37 Billion Creator Ad Spend
16:50 Interview: Rich Bloom from Tubi
17:35 Creating "Rabbit Holes of Fandom"
22:31 Tubi’s Deal Structures for Creators
25:24 Exclusive Shows & Creative Freedom
28:07 The Fox & Super Bowl Connection
31:58 Is Tubi competing with YouTube?
37:33 Acquiring Creator Libraries
42:58 Upload: Investing in Taylor Cannon
46:39 Upload: Agentio Raises $40M
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.
In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.
What you’ll learn:
-- How TikTok is building an "aspirational funnel" for podcasters
-- Why TikTok Shop's $19B in sales is terrifying eBay
-- The new Visa & Karat AI tools that analyze brand deals for creators
-- How creators like Alex Earle and Emma Chamberlain are changing media
00:00 Intro & Creator Upload Survey
01:09 The Rise of "Christmas Creep"
04:19 Are Creators Driving Christmas Creep?
05:22 Special Thanks to Viral Nation
06:15 TikTok & iHeartMedia Podcast Deal
08:35 Why This Deal is Smart for TikTok
11:17 Strategy: Scale vs. Curation
14:08 TikTok: Distribution to Production
16:10 Threads & Netflix Join Podcast Push
18:41 Thesis: TV is a Path to Podcasting
19:42 Dancing With the Stars Podcast
21:45 Upload: Visa & Karat AI Tools
24:26 Upload: TikTok Shop vs. eBay
25:32 Outro
Thanks for Viral Nation for partnering with us for this video.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
AUDIENCE SURVEY: bit.ly/creatoruploadsurvey
Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos.
This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube.
In this episode:
-- Meta vs. YouTube: The $50B monetization fight
-- Inside Whaler's pencil factory turned creator hub
-- Why Netflix is licensing iHeart podcasts
-- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early
After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video.
00:00 Creator Upload Audience Survey
01:09 Inside the Lighthouse Brooklyn Opening
03:59 Whaler's Creator Hub Model
07:08 Advertising Legends: Haggerty & Droga
11:29 Why This Hub Might Actually Work
14:20 Thanks to Viral Nation
14:41 Meta Earnings: Reels $50B Run Rate
18:21 The Creator "Uprising" Over Rev Share
20:28 YouTube Earnings: Shorts vs. Long-Form
23:20 Netflix's Podcast Exclusivity Play
26:43 Netflix and "Background Content"
28:47 Upload: TikTok's New Award Show
30:51 Upload: Canon's $100k Creator Contest
31:31 Lauren's Selfie Stick Pitch
34:08 Final Thoughts
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube.
We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work
.What you'll learn:
-- Mark Rober's strategy for building a 100-person company.
-- The AI audio tool that creates studio-quality sound anywhere.
-- How to edit YouTube Shorts inside the new Premiere Mobile app.
-- Why creative freedom is more important than ever for creators.
If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode!
00:00 Live From Adobe MAX!
01:01 Adobe's ChatGPT Integration
01:45 The New Adobe x YouTube Partnership
04:09 YouTube's New TV Experience
07:48 Welcome Mark Rober!
08:40 Is AI Cheating for Creators?
12:25 Building the Mark Rober Business
16:51 Mark Rober's $55M Secret Project
23:53 Welcome Cleo Abram!
26:12 Why I Left Vox
31:20 AI Tools Lower The Barrier
37:24 Welcome Adobe's Mike Polner!
39:31 Adobe's Top 3 New Tools
44:27 What is "Responsible AI"?
52:06 Upload: Steven Bartlett's Big Raise
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Stealth Talent CEO Phil Ranta joins the show to discuss the future of creator IP, the rise of the "clipping" economy, and why brand deals are drying up. From AI's unstoppable impact to new companies turning influence into equity, this episode covers the seismic shifts happening right now.Also: Is MrBeast launching a bank? Why are streamers suddenly getting paid to watch old game shows? In this episode, you'll learn:- How creators are now monetizing classic TV shows.- The secret world of content clipping that made Joe Rogan a household name.- MrBeast's next big move into the financial services industry.- How creators can turn their influence into long-term equity.00:00 Guest Co-Host Phil Ranta Intro
01:03 Inside the Creator IQ Conference
03:19 Is AI a Tool or a Threat?
06:33 Gaggl: Get Paid to Watch TV
13:50 Creators Rebooting Classic Game Shows
18:09 The "Clipping" Economy Explained
21:02 Why MrBeast Launched a Clipping Company
23:45 Is MrBeast Starting a Bank?
26:57 Phil Ranta on Stealth Talent
Creator Upload is your creator economy podcast, created by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is AI a threat to creators? With OpenAI's new video creation app Sora soaring in popularity, creators like MrBeast are starting to wonder what the future will hold.In this episode, hosts Lauren Schnipper and Joshua Cohen are live from VidSummit in Dallas to break down the biggest news in the creator economy. They discuss Instagram's exclusive new "Rings" awards, major algorithm updates from Facebook and X that give users more control, and a powerful new AI-driven podcasting tool from the creator of "Diary of a CEO".In this episode, you’ll learn about:-- Instagram's new "Rings" awards for cultural catalysts.-- First impressions of OpenAI's new AI video app, Sora.-- How Facebook's algorithm will prioritize new content.-- MrBeast's and Casey Neistat's concerns about AI video.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro: Live from VidSummit01:17 What is VidSummit?02:37 The Value of Creator Conferences06:09 Instagram Launches "Rings" Awards11:07 How Instagram's Award is Different13:14 Facebook's Algorithm Gives Users Control14:46 X is Building a "Purely AI" Algorithm17:36 First Look: OpenAI's Sora App21:22 MrBeast & Casey Neistat on AI Video24:57 UPLOAD: A New AI Podcasting Tool28:45 UPLOAD: Discord's Ads Are Working30:25 Outro and CreditsFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today's big focus: the White House has greenlit a $14B deal for a U.S. version of TikTok. We unpack what this means for the app, who is involved (hello, Larry Ellison's media empire), and what President Trump wants to do with the algorithm.But first: the cringey, confusing, and absolutely wild "TikTok Night" on Dancing with the Stars. Was it a brilliant marketing move or a two-hour infomercial we were forced to watch? Plus: OpenAI just launched a new app that lets you deepfake your friends. Is this the future of content or a disaster waiting to happen?And: DoorDash is getting into the creator game with its own short-form video feed for food reviews.Finally: YouTube is coming to a flight near you! (again)Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:21 Dancing with the Stars' TikTok Night10:27 The White House Moves on TikTok Acquisition14:08 Is Larry Ellison the Next Media Mogul?16:25 OpenAI's New Deepfake Video App20:53 DoorDash Wants to Own Food Reviews22:53 Uploads: VidSummit Preview25:05 Uploads: YouTube is Coming to Delta Flights26:28 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh explore the incredible turnaround of Dancing With the Stars (which is seeing a huge ratings spike thanks to TikTok). Related: TikTok continues its will-they, won't-they journey into US spinoff territory. We have to ask: will the rest of the world follow? Then, a turn to creator commerce as Sephora, Condé Nast, and Best Buy are all launching their own "creator storefronts," giving creators a direct way to curate and sell products. Is this the next evolution of affiliate marketing or just a passing trend? Finally: a discourse on the staggering growth of NFL viewership and how the league is dominating not just TV screens, but second screens too. We discuss why more fans than ever are shopping, betting, and scrolling while watching the game.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Introduction00:27 How TikTok Made Dancing With the Stars Cool Again05:29 The Charli D'Amelio Effect09:22 Why the DWTS and TikTok Partnership is So Organic14:15 The Inevitable TikTok Sale16:14 Will the World Adopt a US-Only TikTok?22:18 Creator Storefronts Come to Sephora & Condé Nast25:57 Is the Creator Storefront Trend Here to Stay?31:00 UPLOAD/DOWNLOAD: NFL Viewership is Dominating33:25 The Rise of the Second Screen Fan36:56 UPLOAD/DOWNLOAD: The Summer I Turned Pretty38:48 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
We sit down with YouTube superstar Jordan Matter for an incredible conversation about the launch of Sincerely Yours, the skincare brand he created with his daughter, Salish. Jordan walks us through the entire journey, from the initial idea to their "Sephora or Bust" retail strategy. He shares the unbelievable story of their launch event, where an expected crowd of a few thousand turned into an unprecedented 87,000 fans, shutting down one of America's largest malls.Also: we go in depth on YouTube's "Made On" event. We cover the major updates, including dynamic ad insertion. We dig into how this could turn every creator's back catalog into a gold mine by allowing sponsored segments to be swapped out over time. But is the 2026 launch date realistic? We share some behind-the-scenes intel that might surprise you.00:00 Intro00:22 The Return to Linear TV05:57 The Story Behind YouTube's "Made On" Event10:54 YouTube's BIG Announcements13:32 The Future of YouTube Ads: Dynamic Ad Insertion18:27 The Big Question: Is YouTube's New Ad Tech Real?24:01 Interview: Jordan Matter on Launching a Viral Brand27:38 Why Jordan & Salish Matter Created a Skincare Line29:36 How to Build a Product With Your Audience33:28 Inside Their "Sephora or Bust" Strategy37:12 When 87,000 Fans Shut Down a Mall41:34 Aftermath and What's Next for Sincerely Yours45:44 Upload: The Power of Fan Culture & The Summer I Turned Pretty50:55 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is MrBeast starting a mobile phone company? In this episode, we break down a leaked pitch deck that reveals Jimmy Donaldson's next potential business venture and what it tells us about his plan for profitability.
Plus, YouTube's first exclusive NFL broadcast set a new livestreaming record, but traditional sports fans are NOT happy about creators like IShowSpeed and Deestroying taking over the commentary. Did YouTube fumble the ball or score a touchdown with a new generation of fans?
We also cover a brief recap of Press Publish NYC, Steven Bartlett's podcasting secrets, Salish Matter's skincare launch to 87k fans in a mall in New Jersey, and the acquisition of Vimeo.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
00:00 Intro00:28 Recap: Inside the YouTube Creator Collective & Publish Press Event03:57 Steven Bartlett's Secrets to a Great Podcast06:05 YouTube's Record-Breaking (and Controversial) NFL Game12:13 The Perfect Example of Creator x NFL Content13:58 LEAKED: MrBeast Wants to Start a Mobile Network18:31 This Creator Broke MrBeast's Mall Appearance Record22:13 Why Vimeo Was Just Acquired24:10 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh dive into a wild week that saw Roblox shatter concurrent user records thanks to a viral developer beef over a game called "Italian Brainrot." The duo unpacks how this grassroots event, which supported MrBeast and Mark Rober's Team Water initiative, amassed 47 million simultaneous players...and what it means for youth culture and platform safety. Next: YouTube's new Hype feature, a discovery tool designed to spotlight channels with under 500,000 subscribers. They discuss the mechanics, its potential impact on discoverability, and the future possibility of viewers being able to purchase Hype for their favorite creators. Finally: YouTube's creator-heavy partnership with the NFL. They cover the exclusive kickoff game stream and the use of the Watch With feature, which will allow top creators like iShowSpeed to officially co-stream the game, signaling a massive shift in live sports distribution.Also: Spotify slides into the DMs with a new messaging feature, and YouTube is caught automatically enhancing Shorts with AI, much to the dismay of creators.00:00 Intro: Lauren's First Book Club02:55 How Italian Brainrot Led to a Roblox Record07:22 The Dangers of Massive Youth Platforms08:50 YouTube's Hype Feature for Small Creators Arrives in the U.S.12:10 How The Hype Button Actually Works15:01 Should Viewers Be Able to Buy Hype?18:48 YouTube's Game-Changing NFL Partnership20:06 Creators Like iShowSpeed Will Officially Co-Stream NFL Games22:52 The Power Shift from Experts to Creators25:48 Upload: Spotify is Adding DMs29:20 Download: YouTube is Using AI to Enhance Shorts Without Asking31:48 A Parent's Reaction to the Roblox Story32:50 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is Hollywood's most prestigious night coming to YouTube? This week, we break down the news that YouTube has inquired about the broadcast rights for The Oscars and what it means for the future of entertainment. As the lines continue to blur, Mark Rober and Jimmy Kimmel are teaming up for a new show on Netflix, and Fox's Tubi is bringing on creators like MrBeast.Then, we dive into the serious lawsuit facing Roblox, as the state of Louisiana sues the platform over child safety concerns, leading to fears of a potential "ad-pocalypse."Finally, we have an app recommendation from Hank Green that's taking over the App Store by helping you put your phone down.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.00:00 Intro00:28 Inside UCLA's Exclusive AI & Creativity Summit01:08 The Big Debate: How Should AI Pay Creators?02:57 Does New Tech Actually Destroy Industries?06:12 What is "Vibe Coding"?09:36 The Oscars on YouTube?10:53 By the Numbers: The Shocking Decline of Oscar Viewership14:33 Why YouTube Wants to Be More Like Hollywood17:40 "Every Door Was Slammed in Our Face" - How Much Has Changed20:18 Mark Rober's New Show on Netflix21:48 Tubi is Making a BIG Push for Creators23:43 Roblox Sued by Louisiana Over Child Safety29:08 The YouTuber Who Ran Predator Stings on Roblox (And Got Banned)32:39 Upload: Hank Green's #1 App "Focus Friend"36:05 OutroFollow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britton explains how Famous Birthdays' platform-agnostic data on rising creators can lead to more effective advertising campaigns, citing a 58% increase in engagement and a 31% rise in conversions for campaigns using their velocity data. We also break down a new television audience measurement system from Barb that will put YouTube viewership on a level playing field with traditional TV ratings, potentially unlocking larger advertising budgets for the creator economy. Finally: Jonathan Katz-Moses, a YouTube creator and entrepreneur in the woodworking space, joins the show to discuss the $2 million investment he received from Slow Ventures. He shares his journey of building a multi-million dollar business, the importance of maintaining operational control, and his plans to use the capital for live events and product development.00:00 - Are the Hosts Swifties?00:43 - Taylor Swift's First-Ever Podcast Appearance01:54 - The Hosts' Take on Taylor and Travis's Relationship03:31 - Details on Taylor's New Album: "The Life of a Showgirl"04:44 - The "Taylor Swift Effect" on the New Heights Podcast06:19 - Why Were There No Ads on the Taylor Swift Episode?08:18 - Introducing Evan Britton, Founder of Famous Birthdays09:18 - How Famous Birthdays' Data Identifies Rising Stars11:19 - Famous Birthdays' Partnership with Pixability13:28 - The Impressive Results of the Pixability Partnership16:18 - Nielsen vs. YouTube: The Problem with TV Ratings18:44 - What "Total Viewers" Actually Means21:36 - Barb's Plan to Standardize TV and YouTube Measurement23:25 - Why Jonathan Katz-Moses Partnered with Slow Ventures24:55 - The Importance of Maintaining Operational Control26:50 - How Jonathan Plans to Use the $2 Million Investment27:22 - Why Not Every Creator Is an Entrepreneur29:37 - Helping Other Creators Build Their Businesses31:40 - A Look at the Numbers Behind the Slow Ventures Deal34:24 - Breaking Down the Revenue Streams37:13 - Why Jonathan Katz-Moses Avoids Brand Deals40:19 - Life After the Investment: Getting Off the Hamster Wheel44:17 - Cocomelon Announces Live-Action Spinoff45:56 - OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Today we are joined by creator, entrepreneur, and investor Caspar Lee for an in-depth interview. Caspar shares his unique perspective on transitioning from a top YouTube creator to a business leader, discussing the current phase of the creator economy and how brands can succeed by learning to "think like a creator." He also dives into the significant growth of influencer marketing budgets and the investment thesis behind his venture capital firm, Creator Ventures. In addition: a deep dive into Instagram's new "Repost" feature, designed to boost discovery, and the new opt-in location map aimed at competing with Snap. And, YouTube's "Netflix Makeover": A look at the new "Shows" feature that gives select channels a more premium, streaming-service-style interface. Plus, MrBeast & Mark Rober's Team Water: The duo's latest philanthropic initiative aiming to raise $40 million for clean water access worldwide. And finally, Katie Feeney Joins ESPN: How the TikTok star leveraged her social media presence to land a correspondent role at the sports network. 00:00 Intro00:57 Recap: Creator Economy Live East 03:54 Are All Conferences "Creator Conferences" Now? 05:10 From "Entrepreneurial Tourism" to a Stable Market 07:35 Instagram's New "Repost" Feature to Boost Discovery 09:27 Instagram Adds Snapchat-Style Location Map 11:11 The Power of "Friction" in App Design 14:22 YouTube Gets a "Netflix Makeover" with Shows 20:10 Introducing Caspar Lee 21:48 Interview: Caspar Lee23:14 What Phase of the Creator Economy Are We In? 26:21 How Brands Can "Think Like a Creator" 28:19 The Superpower of Being a Creator-Turned-Founder 30:36 The Massive Growth in Campaign Budgets 32:17 Can the Industry Handle Billions in New Ad Dollars? 34:01 The Thesis Behind Creator Ventures 38:36 Uploads & Downloads38:51 Upload: MrBeast & Mark Rober Launch Team Water 41:06 Upload: ESPN Hires TikToker Katie Feeney 42:46 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
YouTube, Meta, and TikTok are suddenly rolling out a slate of new teen safety features. Is this a genuine effort to protect young users, or a reaction to massive regulatory pressure and potential fines? (That's not stopping YouTube from reversing a controversial policy on profanity, trusting its AI to keep advertisers happy.)
And: MrBeast expands his empire, launching an animated series to create a modern-day cartoon-for-toys franchise reminiscent of 80s classics like He-Man and G.I. Joe.
Finally: the PR masterclass from Astronomer, who hired Gwyneth Paltrow for a crisis-response ad after its CEO went viral for all the wrong reasons. And we break down the shocking collapse of VTuber agency VShojo, which shut its doors after failing to pay top talents like Ironmouse.
00:00 Introduction
03:16 Platforms Enhance Teen Safety
05:49 YouTube Reverses Profanity Policy
09:01 Zuckerberg's AI Ad Takeover
10:42 Big Tech's Race to Protect Minors
12:27 The Real Reason for Platform Safety Updates
15:14 The Power of Incentives
18:08 MrBeast's Toy Empire Expands
22:02 UPLOAD: The Perfect Crisis Response
25:25 DOWNLOAD: VShojo Shuts Down Amid Scandal
28:41 Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Rachel Stockman, President of Law & Crime, the top trial channel on YouTube, joins today's pod! She shares insights from their extensive coverage of the Diddy trial, highlighting their innovative use of AI to recreate courtroom scenes from real transcripts due to cameras being disallowed. She also explains their "YouTube-first" strategy, especially how focusing on in-depth, long-form content for their engaged audience differentiates them from other media outlets. Finally, she touches on the upcoming Tupac trial coverage and how they decide which cases to follow based on audience interest and their commitment to victims' families, citing the unexpected virality of the Gwyneth Paltrow civil case.But first: YouTube's impressive Q1 ad revenue, nearing $10 billion, and the strategic move to exclusively stream an NFL game in Brazil, aiming for record viewership. Also: the significant sales decline of Prime, the beverage brand by Logan Paul and KSI, and the related case study on the challenges of building sustainable creator brands beyond initial virality.00:00 Welcome to Creator Upload 00:24 AI's Impact on Future Parenting 01:19 The Hunt for Undiscovered Music & Content 02:48 The Double-Edged Sword of Content Access 03:14 AI Integration in Platforms (Roblox & YouTube Shorts) 05:13 YouTube's Q1 Ad Revenue Soars 07:12 The Decline of Prime & Sustainable Creator Brands 11:01 Marketing Beyond Virality 13:41 "Nothing Kills Bad Brands Faster Than Great Marketing" 14:50 Creator Passion and Brand Building 15:39 Law& Crime Diddy Trial Coverage & AI 19:06 The "YouTube-First" Strategy 20:59 Law & Crime In-Depth Content Approach 22:24 Upcoming Trials and Content Strategy 24:14 The Gwyneth Paltrow Case: Unexpected Virality 25:58 Wrap Up & FarewellCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Is the creator dream a lie?With over 50% of creators earning less than $15,000 a year, the creator economy's monetization gap is wider than ever.In this episode, Josh and Lauren explore the harsh realities of creator earnings revealed in a new NeoReach study. They discuss the threshold that separates struggling creators from those who accelerate their earnings, why only 5% of creators make over $200k a year, and how factors like having representation or your own brand can triple your income.Also in this episode: Emmys Snub Creators... Again: Despite YouTube's "For Your Consideration" campaigns for creators like Hot Ones and Rhett & Link, the Television Academy came up with no nominations for them. Is old media officially irrelevant as YouTube commands TV screens? And, Roblox's IP Game-Changer: Roblox is launching a new initiative that allows creators to legally use major IP from franchises like Twilight, Saw, and Squid Games in their experiences and automatically share in the revenue. This move simplifies the historically nightmarish process of IP licensing.Holy S***: Jesus is trending on Shorts. Special guest Sam Gutelle of Tubefilter joins to break down the religious content surge. From AI slop channels where Jesus saves dogs to Brazilian pastors gaining millions of subscribers, they explore why moralistic and religious content is exploding.Finally, Uploads & Downloads: The hosts discuss YouTube's decision to replace the general Trending chart with micro-trend charts for niche communities , and a massive deal that will see Brazilian creator CazéTV broadcast the 2026 FIFA World Cup on his YouTube channel.00:00 Intro01:13 Why YouTubers Were Snubbed By The Emmys06:28 The Harsh Reality of Creator Earnings11:58 Roblox's Revolutionary IP Licensing19:16 Guest: Why God is Trending on YouTube (w/ Sam Gutelle)24:38 What is AI Slop?26:02 Upload: YouTube Replaces The Trending Page28:53 Upload: Creator Scores 2026 World Cup Rights30:22 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Dhar Mann, just named a Titan on the TIME100 Creators List for 2025, joins Creator Upload to reveal the strategy behind his global media empire. In a candid conversation, Dhar shares why he stepped down as CEO, his playbook for acquiring other creators, and his vision for why brands need to start thinking like creators.Plus, hosts Lauren Schnipper and Joshua Cohen break down the massive news of TikTok's plan to launch a US-only app this fall and discuss how Amazon is doubling creator commissions for Prime Day to capitalize on the platform uncertainty.00:00 Intro 01:40 TIME100 Creators List 2025 Revealed08:07 TikTok to Debut a US-Only App 11:53 Welcoming Dhar Mann 13:35 Dhar Mann on Stepping Down as CEO 19:50 Dhar's Focus After the CEO Role 22:54 The Future of Dhar Mann Studios 26:34 Acquiring Other Creators: The Disney Playbook 27:56 Should Every Creator Build a Big Business? 32:44 Why Dhar Mann Avoided Traditional Brand Deals & Merch 35:16 Why Brands Need a Chief Creator Officer 38:06 Where to Find Dhar Mann's Content 39:34 Uploads & Downloads 39:55 Amazon Doubles Creator Commissions for Prime Day 40:58 Kai Cenat Launches TONE Body Care Line in Target 41:44 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
We're back from a whirlwind week of travel to cover the biggest events in the creator economy. Fresh off the plane from France, we share our key takeaways from Cannes Lions. We discuss why the world's biggest advertising festival, while having a much louder conversation around creators than last year, still feels like an "old school advertising convention" that has yet to fully embrace creator-led campaigns. Plus, Josh shares a powerful insight from the StreamTV conference in Denver on how legacy media is finally realizing that it has to partner with YouTube, which now consumes over 12% of all TV consumption.
We also cover YouTube's new "Open Call" feature, designed to help more creators land brand deals, and a summer trend of kid-focused content collaborations from TikTok, Mark Rober, Cocomelon, and the company behind Baby Shark.
And since we couldn't be at VidCon, friend of the podcast Phil Ranta, CBO at Fixated, calls in to provide an expert recap. Phil covers the on-the-ground vibes , the hot topics dominating the panels (like AI and industry consolidation), and the surprising lack of major announcements from the platforms this year.
00:00 Intro
00:23 Why Casey Neistat Wears Sunglasses
01:20 Lauren's First Time at Cannes
02:28 Is Cannes Still Not Creator-Centric?
03:32 The Volume of Creator Conversation is Louder
04:27 Creator Awards Without Creators?
06:12 Why Creator Campaigns Aren't Winning Yet
06:55 How Dove is Winning with Creators
07:27 Coca-Cola's Innovative UGC Campaign
08:44 The Future of Media, Marketing, and Advertising
09:43 Josh's Trip to StreamTV in Denver
11:09 Legacy Media is Finally Embracing YouTube
12:28 Prediction: Disney-Level IP Will Launch on YouTube
14:10 YouTube's Big Announcement: 'Open Call'
15:40 How YouTube Will Prevent Creator Burnout
17:50 YouTube's Incentive to Win Short-Form
19:32 This Isn't For MrBeast
20:27 Trend: TikTok Summer Camp
22:14 More Summer Collabs: Mark Rober, Baby Shark & Cocomelon
23:57 VidCon Recap with Phil Ranta
24:16 VidCon Vibes: Chill, Accessible, and Fewer Brands
24:40 VidCon Hot Topic: AI
25:24 VidCon Hot Topic: Brand Impact & Shoppable Content
26:22 VidCon Hot Topic: Consolidation & M&A
27:02 A Lack of 'Boffo' Announcements
28:56 Outro
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
In this special episode of Creator Upload, recorded live from the 72nd annual Cannes Lions International Festival of Creativity, hosts Lauren Schnipper and Joshua Cohen feature a fantastic lineup of guests across the creator economy, including:Ed Davidson, Chief Growth Officer for Cannes Lions International Festival: Davidson discusses the growth of the creator track at Cannes Lions, now in its second year, highlighting the increasing integration of creators into the advertising industry and the festival's long-term commitment to this shift. Val DiFebo, CEO of DNY: DiFebo shares insights into how DNY is putting creators at the center of their work through their SOCI Studio offering. She discusses how creators are involved from the initial stages of campaigns and how this approach is opening new avenues for the agency. Shaina Zafar, Executive with the Next Gen Practice at UTA Marketing: Zafar, whose company JUV Consulting was acquired by UTA, talks about building intimate relationships with creators and facilitating brand deals. She also highlights the increasing presence and spontaneity of creators at Cannes this year. Sarah Potter, Global Dove Director – PR and Social Influencer, Unilever: Potter explains Dove's long-term partnerships with creators who align with the brand's values. She shares details about their #ShareTheFirst campaign, which leveraged creator-first content for a global reach. Potter emphasizes giving creators creative control and involving them in product innovation. Oui hope you enjoy!Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Josh and special guest Monica Khan, Partner & Head of Digital at Strand, tackle everything that's fit to discuss in the creator economy this week. They discuss the increasing presence and influence of creators at major industry events like VivaTech and Cannes Lions. The conversation also covers a significant forecast from WPP, predicting that creator platforms will surpass traditional media in ad revenue by 2025. We also explore YouTube's substantial economic impact, contributing $55 billion to the U.S. GDP in 2024, and the broader implications of this growth for creators.Then: innovative brand partnerships, including Lowe's collaboration with MrBeast and their new Creator Partner Program, as well as Starbucks' new full time hire initiative, all in comparison to Ulta Beauty's employee ambassador initiative.0:00 Welcome Monica Khan to Creator Upload 0:44 Monica Khan at VivaTech in Paris 1:41 The Growing Creator Presence at VivaTech 2:50 Anticipation for Cannes Lions and Creator Impact 4:21 Cannes Lions: Business Gets Done for Creators 5:01 Creators Gaining a Seat at the Table 5:29 Creators Choosing Cannes Over VidCon 6:48 Traditional Media vs. Creator Platforms 7:34 WPP Predicts Creator Platforms to Exceed Old Media Ad Revenue by 2025 8:57 Validation for the Creator Economy 10:08 WPP's Influence on Ad Spend Towards Creators 11:32 The Future of Brand Investment in Creators 12:06 The Rise of Creator-Driven Platforms 13:37 YouTube's Economic Impact: $55 Billion to US GDP in 2024 14:55 The Ripple Effect of the Creator Economy 15:18 Creators Building Economic Value and Sustainability 16:46 Supporting the Creator Middle Class 18:04 The Bell Curve vs. Barbell Curve in the Creator Economy 19:52 Small Business Education for Creators 20:18 Why Brands are Working with Niche Creators 21:42 Studio-Led vs. Creator-Led Content 22:56 The Future of Cinema and Creator Influence 24:00 Studios Leveraging Social Platforms for Content Development 24:55 Lowe's Partners with Mr. Beast for Beast Games Season 2 27:05 Lowe's Creator Partner Program 27:33 Institutionalizing Creator Partnerships 28:49 Ulta Beauty's Employee Ambassador Program vs. Lowe's Scaled Program 31:38 Starbucks' 12-Month Creator Sponsorship 33:03 Upload: Major League Baseball Invests in Jomboy Media 35:28 MLB Embracing Fan-Led Storytelling 36:21 The Evolution of Creator Partnerships to Investment 36:46 Creative Freedom vs. Investment in Creator Partnerships 38:12 Upload: Mr. Beast Hires Former YouTube, TikTok, and Meta Exec Beau Avril 39:03 Beau Avril's Expertise and Impact on Mr. Beast's Partnerships 40:19 Connecting with Monica Khan on LinkedIn 41:01 Future of Creator Upload and Listener EngagementCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh recap the key takeaways from The Information's "Future of Influence" conference. They explore the evolving landscape of creator monetization, discussing Snap's strategy for helping creators earn money and the innovative trend of brands hiring their own customers as authentic influencers.Then: a surprising survey that reveals two-thirds of US consumers now see YouTube as a go-to destination for movies and TV shows. Finally, in Uploads & Downloads: scientists turning to YouTube to share research and fundraise in the face of government budget cuts, and discussion on the growing potential of Substack as a creator platform.00:00 Intro & Future of Influence Conference Recap03:25 Snap's Approach to Creator Monetization12:15 Are Your Favorite YouTubers Now Working at Top Brands?16:10 Brands Hiring Their Customers as Influencers22:48 Is YouTube the New Netflix?26:30 The Rise of Niche Communities30:15 Uploads of the Week: Substack & Scientists on YouTubeCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Lauren and Josh are packing their linen pants and heading to the south of France! The duo breaks down a preview of the Cannes Lions Festival of Creativity, and why the heck they're going to it (and not VidCon).Also: the "Beige Lawsuit" is over, YouTube and Disney battle for key talent, plus quick takes on Dubai's creator push, Kai Cenat's Streamer University, and Hasan's recent comments on Twitch. 00:00 Intro & Upcoming Trip to Cannes03:18 What is the Cannes Lions Festival of Creativity?05:31 Cannes vs. VidCon06:54 What to Expect at Cannes10:03 The "Beige Lawsuit" Gets Dismissed14:48 Disney Acquires Cocomelon Streaming Rights17:54 Disney Sues YouTube for Poaching an Executive20:59 Upload: Dubai Wants to Attract 10,000 Creators21:42 Upload: Kai Cenat's "Streamer University"23:22 Download: Hasan Piker's "Egregiously Insufficient" Twitch Suspension26:18 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
This week on Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down Google's game-changing AI announcements like Veo 3 for video with sound and the "Flow" filmmaking tool. They also cover a surge of industry moves, including Google's investment in AI studio Promise, Whalar's $400M valuation, Caspar Lee's Creator Ventures raising $45M, and Publicis acquiring Captiv8 in a consolidating influencer market. Plus, discussions on Instagram's new creator referral program, Kai Cenat's decision to end his Streamer University, and Samsung's FAST channel launch with creators like Dhar Mann and Mark Rober.00:00 Welcome to Creator Upload / Girl in the Closet00:43 Google's Veo 3 AI: Video & Dialogue Generation02:04 Google I/O: Veo & The Future of AI Content04:10 Google Unveils Flow AI Filmmaking Tool05:41 The AI Race & Google's YouTube Data Advantage07:36 Big Stories: Creator Economy Investment & Acquisition Boom08:05 Promise AI Studio Lands Google Investment09:42 Promise AI: Enhancing, Not Replacing, Human Creativity?11:59 AI in Hollywood: Speed, Cost, and the Future of Content14:03 Whalar Hits $400M Valuation with Major Investors14:46 Whalar's Lighthouse: The "Soho House for Creators"?16:36 Lighthouse vs. YouTube Spaces: Monetizing Creator Hubs18:00 Caspar Lee's Creator Ventures Raises $45M Second Fund20:04 Creator Ventures: Success Breeds Success20:32 Publicis Acquires Captiv823:18 Market Consolidation: The Big Picture for Influencer Marketing24:07 Uploads & Downloads24:10 Instagram's $20k Creator Referral Program: Thirsty or Smart?26:57 Kai Cenat Pulls Plug on Streamer University Amidst Backlash28:48 Samsung Launches STN FAST Channel with Dhar Mann & Mark Rober29:46 FAST Channels & Kids: Will They Watch Ads?31:41 Wrapping Up / Longitudinal Study on Kids & Media31:51 Outro & CreditsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
Get the full inside scoop from YouTube's biggest event of the year! This week, Joshua Cohen reports directly from the Brandcast frontline, revealing Lady Gaga's show-stopping performance, game-changing ad updates for creators, and YouTube's bold vision for the future. Plus, major news on Mr. Beast, the NFL on YouTube, and industry-shaking acquisitions!On this episode of Creator Upload, we unpack all the critical announcements from YouTube Brandcast 2025. From the star-studded red carpet featuring MrBeast to new advertising tools like Peak Points and Cultural Moment Sponsorships, we cover what creators and marketers NEED to know. We also dive into the redesign of YouTube on Connected TVs, the launch of the official YouTube Podcast Charts, and what "There's Only One YouTube" really means for the ecosystem.Beyond Brandcast, we're talking about Mr. Beast's "Beast Games" getting renewed for two more seasons by Amazon AND his major expansion into the Middle East. Get the details on the upcoming NFL game (Chargers vs. Chiefs in Brazil) that will be live-streamed FOR FREE on YouTube. And finally, we break down significant moves in the creator management world as Ben Silverman's Propagate acquires Select Management & Parker Management, and Skybound Entertainment snaps up Nine Four Entertainment.Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
This week, Lauren and Josh unpack the NewFronts, including major updates from Meta, LinkedIn, and YouTube as they roll out new tools and monetization opportunities designed to connect brands with creators. From Meta's AI-powered ad formats and enhanced Creator Marketplace to LinkedIn's new BrandLink Program and YouTube's Creator Partnerships Hub, find out what these changes mean for how brands and creators interact on platform.Plus, we discuss Spotify's move to display podcast play counts, the Golden Globes introducing a "Best Podcast" category, and YouTube's massive $100 million investment in India's booming creator economy. Then, the exciting relaunch of the Just For Laughs comedy festival with new creator-focused initiatives and the impressive multi-million dollar sale of Yes Theory's merch fulfillment business.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Here's more detail on what we covered this week:
- Spotify's podcast "plays" are a new metric for a booming industry - Tubefilter
- The Golden Globes Is Adding a Podcast Category in 2026
- LinkedIn is connecting brands to "top creator voices" through a new revenue sharing program - Tubefilter
- At Google's NewFronts pitch, execs explain how YouTube helps brands find "the perfect match" - Tubefilter
- Meta is launching a new ad product (and using AI) to get brands closer to trending Reels - Tubefilter
- Say it in a Snap: Highlights from the 2025 NewFronts
- In India, Neal Mohan announces YouTube’s $100 million investment in local creator economy - Tubefilter
- Just for Laughs Is Back: New Owners Unveil Post-Bankruptcy Strategy and Initiatives With Will Arnett, Rob McElhenney and Smosh (EXCLUSIVE)
- Yes Theory launched a fulfillment brand for its merch. After "eight years of discipline," it's time to sell. - Tubefilter
Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.
Here's more detail on what we covered today:
- Check out Justin Flom on YouTube!
- YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - Tubefilter
- Digital video is dominating ad budgets, thanks to connected TV and live sports - Tubefilter
- IAB Research: Digital Economy Surges to $4.9 Trillion
- Good news for aspiring influencers: Creator jobs grew 7x in recent years
- Snapchat scraps ‘simple’ redesign as it loses users in North America | The Verge
- TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - Tubefilter
- SAG-AFTRA plans to invite influencers into its ranks - Tubefilter
- NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter
Creator Upload Socials:
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Today, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence.
Here's more info on what we covered today:
- Follow Ben Relles on LinkedIn.
- 20 Years of YouTube: A trip to the zoo started it all - Tubefilter
- It's YouTube's 20th birthday, and there are 20 trillion videos uploaded to its site - Tubefilter
- Former YouTube execs chart its rise from pirate ship to king of video
- Linktree rolls out a suite of monetization features for creators | TechCrunch
- Tilzy TV Interview at MashMeet NYC - Mashable
- Reid Hoffman meets his AI twin - Full
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We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas meltdown.
Here's more detail on what we covered today:
- View Jasmine Enberg's coverage on EMARKETER.
- Follow Jasmine Enberg on LinkedIn.
- Companies are increasing their influencer marketing budgets. Here's what they're looking for. - Tubefilter
- Fans have more ways than ever to give creators direct financial support. But what if a recession hits? - Tubefilter
- Mark Zuckerberg Saw TikTok as Threat, Meta CEO Testifies - Bloomberg
- Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer | TechCrunch
- Snap’s new ad format asks brands to pay for creators’ education - Tubefilter
- MrBeast responds as ‘MrBeast Experience’ in Las Vegas descends into chaos - Dexerto
Creator Upload Socials:
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Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy.
Here's more detail on what we covered today:
- Learn more about Cannes LIONS Creators here. (Will we be seeing you there??)
- Follow Marian Brannelly on LinkedIn.
- Vimeo's new product lets creators build and monetize their own streaming services - Tubefilter
- Trump’s tariffs killed his TikTok deal
- MrBeast says it'll be 'way cheaper' to make his Feastables chocolates outside the US because of Trump's tariffs
- QTCinderella's business is in trouble after tariffs
- Instagram's latest attempt to copy TikTok will bring improvements to its "content search" - Tubefilter
- Instagram tests locked reels that can be accessed with secret codes | TechCrunch
- Nas Daily's Dubai hotel has maker spaces for creators--and lets some share in its revenue - Tubefilter
- CoryxKenshin's manga just sold 200,000 physical copies in a week - Tubefilter
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Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss.
Here's more detail on what we covered today:
- Spotter just took YouTube's biggest creators to its own Upfronts - Tubefilter
- Creators want to go steady with big brands - Tubefilter
- Spotter Showcase – NYC 2025
- Trump to Outline TikTok Deal Proposal, With ByteDance Retaining Stake — The Information
- Trump team has weighed deal to save TikTok that would leave algorithm in Chinese ownership
- AppLovin and Amazon Emerge as TikTok Bidders Ahead of Trump’s Deadline - WSJ
- Amazon Said to Make a Bid to Buy TikTok in the U.S. - The New York Times
- Why a 30-Year-Old Magazine Is Embracing Creators — The Information
- QVC will be on TikTok 24/7 with round-the-clock shoppable streams - Tubefilter
- A fresh estimate suggests that YouTube could be worth as much as $550 billion - Tubefilter
- Hollywood studios were claiming AdSense revenue from YouTube's deluge of AI slop. Now what? - Tubefilter
- Movie studios are being financially rewarded for AI slop on YouTube | The Verge
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Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in!
Here's more detail on what we covered today:
- YouTube is making Shorts views go up - Tubefilter
- Seniors are watching twice as much YouTube on TVs as they were a year ago - Tubefilter
- YouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto
- 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
- Peyton Manning Joins $45 Million Fundraising for Good Good Golf - Bloomberg
- Good Good just got $45 million to grow its YouTube golf empire - Tubefilter
- Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter
- 'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard Dem
- No, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - Tubefilter
- Viral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto
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Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing.
Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2.
Here's more detail on what we covered today:
- Bluey is the top kids' show on streaming. Rights holder BBC is "only just getting started." - Tubefilter
- There's a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they'll stop kids from watching it. - Tubefilter
- More than half of brands will pay YouTubers to market their products this year - Tubefilter
- March Madness ads sold out "earlier than it has historically.” Did NIL influencer deals play a part? - Tubefilter
- Lilly Singh is launching a network for South Asian YouTubers - Tubefilter
- MrBeast will give away $15 million in prizes during second season of 'Beast Games' - Tubefilter
- Turns out Gen Z doesn't like video podcasts. Now what? - Tubefilter
Creator Upload Socials:
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Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed.
Here's more detail on what we covered this week:
- Lauren's got a new gig!
- SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy
- Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars
- Creators are making premium shows on their channels, so Spotter is giving them their own upfront - Tubefilter
- MrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - Tubefilter
- Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch
- Instagram is sliding into your DMs with 20 new features - Tubefilter
- Instagram Has Launched Over 20 New DM Features Recently: CHART - Business Insider
- Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter
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Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match.
Here's more detail on what we covered today:
- YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The Verge
- YouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter
- YouTube wants to use its dominance on TV screens to sell more premium subscriptions - Tubefilter
- How YouTubers are adapting their businesses to cash on a TV gold rush
- The True Costs of Being on YouTube - by carla lalli music
- Twitter Co-Founder Ev Williams Is Building Another Social Network
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Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover!
Here's more detail on what we discussed today:
- YouTube Star MrBeast Is Raising Money at a $5 Billion Valuation
- MrBeast Admits He Lost A Lot Of Money On 'Beast Games': "I Lost Tens Of Millions Of Dollars On That Show. I'm An Idiot."
- YouTube's podcasts now reach one billion users per month - Tubefilter
- YouTube's next anti-ad blocker move? Introduce cheaper Premium - Tubefilter
- Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok — The Information
- Alix Earle’s ‘Hot Mess’ Podcast Dropped by Alex Cooper’s Unwell Network (EXCLUSIVE)
- Alix splits from Alex: Earle dropped from Cooper's Unwell Network - Tubefilter
- 'Crime Junkie' Host Ashley Flowers Raises $40 Million to Build Podcasting Empire - Bloomberg
- The most popular podcaster not named Joe Rogan is building a $250 million true crime network - Tubefilter
Creator Upload Socials:
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This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculiar case of true crime, fake content.
Here's more detail on what we covered this week:
- Follow Billy Parks on LinkedIn.
- Slow Ventures announces $60 million fund to back creator businesses in "high value verticals" - Tubefilter
- YouTube shuts down "true crime" channel that was all AI lies - Tubefilter
- NIKE, Inc. and SKIMS Introduce New B rand for Women: NikeSKIMS
- How a computer that 'drunk dials' videos is exposing YouTube's secrets
Creator Upload Socials:
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This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform.
Here's more detail on what we covered this week:
- Follow Jamie Gutfreund on LinkedIn!
- Jamie covers the creator economy on Forbes -- more here.
- More on Creator Vision here.
- From the YouTube CEO: Our big bets for 2025
- Neal Mohan says YouTube is the new TV--and creators are the new Hollywood - Tubefilter
- Despite YouTube's investment in Shorts, viewers are gravitating toward long-form video - Tubefilter
- February 14 marks the 20th anniversary of YouTube's founding - Tubefilter
- YouTube and Spotify want to be video podcast kings. But they might have a new challenger: Netflix. - Tubefilter
- Netflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex Cooper
- BuzzFeed to launch new social media platform called BF Island
- Duolingo Owl Dies—But ‘The Dead Internet Theory’ Lives On
- Poppi sent vending machines to influencers — and it majorly backfired
- Celebrities Protest Kanye West in Fake AI Video; Scarlett Johansson Makes Statement
Creator Upload Socials:
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It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl.
Hike!
Here are the main headlines for the week:
- YouTube wants creators and fans closer than ever with its new Communities update - Tubefilter
- Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun. - Tubefilter
- Khaby Lame vows to "see all the world and its problems" as UNICEF Goodwill Ambassador - Tubefilter
Creator Upload Socials:
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Josh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials.
This episode is sponsored by Memberful. Memberful is a best-in-class membership software that empowers creators to build customized membership businesses. Creators can generate reliable recurring revenue, all while fostering meaningful connections with their audiences. Get started for free; no credit card required. Link: https://tbfltr.co/tfmf25
Here are links to more detail about what we discussed this week:
- Leaked Instagram Contracts Reveal What It's Paying Creators for Reels - Business Insider
- Instagram gives creators more insight into their reels' performance | TechCrunch
- Creators are getting thousands of new followers by posting Trial Reels. Was that Instagram's plan all along? - Tubefilter
- The NFL is turning ex-players into "media moguls" on YouTube - Tubefilter
- NFL Lets Former Players Tap Its Video Archive for YouTube Posts
- Trump administration to creators: "You will be allowed to apply for press credentials to this White House." - Tubefilter
- The Second Trump Presidency, Brought to You by YouTubers
- YouTube cozies closer to the NFL, replacing TikTok as Super Bowl tailgate sponsor - Tubefilter
Creator Upload Socials:
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This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now.
Here's what we discussed:
- Follow Kaya Yurieff on LinkedIn!
- Kaya's profile on The Information.
- Inauguration Day’s Trump-Tech Extravaganza
- These Influencers Helped Get Trump Elected. Now They're Ready to Party
- Let’s Make a Deal—for TikTok — The Information
- U.S. TikTok Employees Flee to Meta, Google — The Information
- Instagram Courts TikTok Creators With Big Cash Bonuses — The Information
- ‘The vibes were off’: How half a day without TikTok changed everything
- Trump signs order delaying TikTok ban: What happens now?
Creator Upload Socials:
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We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows.
Here's what we covered today:
- TikTok reportedly plans ‘immediate’ Sunday shutdown in the US if it’s banned - The Verge
- Senators who passed the TikTok ban are realizing a lot of people won't like it - Tubefilter
- TikTok ban: Sen. Markey tries to give a 270 day extension - The Verge
- The TikTok ban might give "Chinese Instagram" the opening it needs to break into the U.S. - Tubefilter
- Why TikTok Users Are Downloading ‘Red Note,’ the Chinese App - The New York Times
- Will YouTube be the new TikTok? It's pushing longer Shorts and more creation tools - Tubefilter
- Tech advocates and celebs are mad at Mark Zuckerberg, so they're raising $30 million to build a social network he can't control - Tubefilter
- Inside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era - The New York Times
- Netflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel - Tubefilter
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Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned.
New year, same us!
Here's what we covered today:
- There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here.
- Comcast just made a platform to "steal" ad dollars from YouTube - Tubefilter
- Honey's business model is "an adpocalypse all day every day" for creators. LegalEagle just filed a class action suit to get them paid. - Tubefilter
- Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? - Tubefilter
- Meta axes fact-checking program, is working with Trump administration to "promote free expression" - Tubefilter
- Meta’s Fact-Checking Reversal Ups Ante for YouTube — The Information
- David Dobrik is vlogging on YouTube again - Tubefilter
- Nick DiGiovanni is trying a new recipe for YouTube content - Tubefilter
- Caleb Pressley and Glenny Balls leave Barstool and take Sundae Conversation with them - Dexerto
- TikTok Shop Rival Whatnot Raises Funds at $5 Billion Valuation - Bloomberg
- If you liked producer Adam on the show, follow him here.
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In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content.
Happy birthday to our co-hosts!!
Here's more detail on what we covered today:
- TikTok finally scores a win: the Supreme Court will hear its case
- TikTok CEO meets with Trump as the platform tries to avoid a ban - The Verge
- The Twitch VOD situation is crazy - Tubefilter
- YouTube will let creators consent to AI training (and opt them out by default) - Tubefilter
- YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves
- Josh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers online
- Lauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025
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Josh and Lauren chat about the TikTok ban which is now likely headed to the Supreme Court, Instagram's new "Trial Reel" feature (dark posts, anyone?), and Alex Cooper's newly-launched Unwell Hydration.
Drink up!
Here's what we covered this week:
- Trisha Paytas is following up her 'SNL' cameo with a one-night-only Broadway show - Tubefilter
- D.C. Court of Appeals upholds U.S. TikTok ban, setting up likely Supreme Court case - Tubefilter
- U.S. TikTokers are preparing for a ban by promoting their YouTube and Instagram channels - Tubefilter
- Instagram gives creators a trial run for their Reels - Tubefilter
- Call Her Daddy Star Alex Cooper Launches Unwell Hydration With Nestlé - Business Insider
- Unwell Hydration (@drinkunwell) • Instagram photos and videos
- Podcasters influenced the 2024 election, so Spotify is setting up shop in D.C. - Tubefilter
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Josh and Lauren are back to regale us with tales of Thanksgiving and Black Friday (including one creator who made serious bank!) before diving into the headlines du jour. Up first: judging from TikTok Shop and a new beta on Facebook... are we about to enter the "monetize everything" era of content? Then, Cameo cozying up to creators and the Beast Games PR push begins.
Here are the main topics we covered this week:
- A creator earned $2 million during one single Black Friday livestream on TikTok - Tubefilter
- Has "micro-creator monetization" come to Facebook? - Tubefilter
- Cameo welcomes over 31,000 self-enrolled creators with CameoX | Marketing Dive
- Amazon's 'Beast Games' PR sweep brings Jimmy Donaldson to Roblox, chart-topping podcasts - Tubefilter
Also, platforms are beginning to unleash their year-end reviews. Have you checked out your Spotify Wrapped? Well, now they have one for creators.
- Our Wrapped for Creators Experience Toasts 2024 Podcast Listening
And YouTube, of course, has its own wrap-up. (Pour one out for Rewind.)
- The Year on YouTube: Takeaways from Trends Around the World
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Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives.
That plus a refresh for Instagram, all coming up.
Here‘s what we covered this week:
- https://www.tubefilter.com/2024/11/19/promise-generative-ai-hollywood-studio-george-strompolos-jamie-byrne/
- https://www.tubefilter.com/2024/11/15/tiktok-youtube-generative-ai-ads-symphony-demand-gen/
- https://www.tubefilter.com/2024/11/18/jake-paul-mike-tyson-influencer-boxing-match-netflix-reaction/
- https://www.tubefilter.com/2024/11/19/agentio-influencer-marketing-brand-creator-matchmaking-series-a-funding/
- https://techcrunch.com/2024/11/19/instagram-will-soon-let-you-reset-your-recommendation-algorithm/
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Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem.
Pound It! Noggin!
Today we also covered:
- Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto
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Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter.
Here are some links elaborating on what we discussed today:
- Kaya's column on The Information.
- Follow Kaya Yurieff on LinkedIn.
- Sam Gutelle's coverage on Tubefilter.
- Election night coverage has gone online. Here's where people watched the most. - Tubefilter
- On a big night for conservatives, right-leaning Rumble got its highest-ever peak viewership - Tubefilter
- Did you know Roblox has a TikTok competitor? It just crossed a billion views--and got ads. - Tubefilter
- Get your DMs under control. - The Verge
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Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2."
Here are more links to what we covered today:
- Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpot
- Here’s Tim Walz playing Crazy Taxi. - The Verge
- What would YouTube look like without view counts or upload dates? - Tubefilter
- YouTube ad revenue hits $8.9 billion as upfront deals power Alphabet past Q3 projections - Tubefilter
- Instagram downgrades creators' video quality if it thinks they're not driving enough views - Tubefilter
- People are paying thousands to learn how to be creators - Tubefilter
- 2024’s Most Promising Creator Startups — The Information
- 13 creator-economy startups to watch in 2024, according to top VCs
- Kai Cenat’s Mafiathon 2 date revealed at long last in Twitch ad - Dexerto
- Typical Gamer's Fortnite studio has made $7 million so far. What's next? - Tubefilter
- Amazon Invests in Spotter, Which Has Paid Out More Than $940 Million to Creators
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Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers.
To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour.
From Max: SoCom is Feb 6th in LA, incredible senior and C-level execs from Pinterest, TikTok, YouTube, Gap, elf Beauty and more - early bird tickets end on Nov. 1st. Email me at max@orcashop.co for an invite (it’s invite only!)
Here's what we covered today:
- Follow Max Benator on LinkedIn.
- Learn more about Orca!
- Learn more (and get tix!) to SoCom, the first dedicated social commerce conference in the US.
- The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups - Tubefilter
- Amazon's Interactive Ads Get Battery-Powered by Duracell Success
- Get ready for more commercials on Amazon Prime Video next year
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Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI.
Here are the links for what we covered today:
- Check out Miles Sellyn on LinkedIn.
- Check out Course Studio!
- YouTube shares the deets about where its videos come from - Tubefilter
- YouTube wants to give you badges to reward you for doing stuff on YouTube - Tubefilter
- YouTube takes a baby step toward labeling authentic video - The Verge
- YouTube is getting more granular playback speed controls and a sleep timer - The Verge
- Kajabi has paid out over $8 billion to creators. Now its new brand revamp tells them: "Don't work for an algorithm. Work for you." - Tubefilter
- Messi’s drink company sues Logan Paul & KSI’s Prime Hydration over “anti-competitive” claims - Dexerto
- Messi Sports Drink Doesn’t Rip Off Prime Trade Dress, Suit Says
- Tyler Denk 🐝 on LinkedIn: The Moral Knight Rises | 13 comments
- beehiiv’s offer
- Tyler’s clap back with receipts
- kit’s rebrand
- MKBHD fixes his product, Panels, in response to getting roaaasted
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YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes.
Here's what we covered today:
- Launching Sponsored Snaps & Promoted Places on Snap Map
- The Creator A-List: The 50 Most Influential Influencers
- McDonald's is launching the Chicken Big Mac, and Kai Cenat is the official taste tester - Tubefilter
- What's McDonnell's? Here's why McDonald's created a dupe restaurant in Los Angeles
- The Sidemen are the new 'Teenage Mutant Ninja Turtles' and they have the merch deal to prove it - Tubefilter
- Twitch institutes dress code for VTubers - Tubefilter
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Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway!
Here's what we covered today:
- This Startup Wants YouTube Creators to Get Paid for AI Training Data | WIRED
- Here's a solution for creators' problems with AI: Pay them. - Tubefilter
- Mark Zuckerberg: creators and publishers ‘overestimate the value’ of their work for training AI - The Verge
- Brands give Amazon $1.8 billion as it challenges YouTube and Netflix for video ad budgets - Tubefilter
- TikTok Star Charli D'Amelio to Make Broadway Debut in '& Juliet' (EXCLUSIVE)
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Here's what we covered today:
- Follow Kim Larson on LinkedIn.
- 9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference.
- Everything announced at Meta Connect 2024
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Here's what we covered today:
- 9 new features we announced at Made on YouTube 2024
- Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents
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Here's what we covered today:
- YouTube gears up for election season by enlisting creators to combat deepfakes - Tubefilter
- Adobe previews its upcoming text-to-video generative AI tools - The Verge
- Right-wing influencers were duped to work for covert Russian operation, US says
- Russia Secretly Worms Its Way Into America's Conservative Media
- FX's new 'English Teacher' got his start on YouTube - Tubefilter
- Babish enters next phase of culinary universe with multimillion-dollar investment - Tubefilter
- 🚀 New quest unlocked: Shopify 🤝 Roblox
- Roblox, Shopify partner to sell physical products in the metaverse | Retail Dive
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Here's what we covered today:
- Wanna learn more about VidSummit? Here's its page.
- Tubefilter's official guide to VidSummit 2024
- Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - Tubefilter
- Explore Spotter Studio more directly.
- The First ‘Minecraft’ Movie Trailer Is Here, And It Is Horrifying
- Wasserman Buys Talent Management Firm to Grow Creators Business
- Cristiano Ronaldo wants to be YouTube's G.O.A.T. | Marca
- Ten days after release, Cristiano Ronaldo’s YouTube channel breaks Top 50 - AS USA
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Here's what we covered this week:
- At DNC, influencers battle journalists for space and access | Reuters
- DNC invites 200 content creators to reach younger voters in the 2024 election
- The DNC’s Creator Play — The Information
- Now who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - Tubefilter
- Brands are scrambling to snag deals with "demure" creator Jools Lebron - Tubefilter
- Podcasters are making hundreds of millions of dollars on Patreon - Tubefilter
- Creators are about to have a lot more Shopify items to sell on YouTube - Tubefilter
- YouTube takes on TikTok Shop with expanded Shopify partnership | TechCrunch
- Instagram Tests New Vertical Profile Grid | Hypebeast
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Here's what we covered today:
- The White House Creator Economy Conference
- President Biden Visits White House Creator Economy Conference | C-SPAN.org
- The White House Conference Was Big for the Creator Economy. What's Next? | Inc.com
- Biden addresses creators at first-ever White House summit: "They listen to all of you" - Tubefilter
- MrBeast announces internal investigation in response to ongoing misconduct allegations - Tubefilter
- A 264-hour no-sleep stream broke records. Should platforms have shut it down? - Tubefilter
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Here's everything we covered today:
- Follow Nya-Gabriella Parchment on LinkedIn!
- Learn more about DBA / UTA Creators.
- YouTube creator launches class action lawsuit against OpenAI - Tubefilter
- Leaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI
- Instagram is making views the primary metric for content - The Verge
- Roblox bets on ecommerce by selling tickets to 'Beetlejuice, Beetlejuice' - Tubefilter
- The Paris Olympics Is Minting New Creators — The Information
- MrBeast apologizes for past "inappropriate language," has yet to address alleged safety issues on 'Beast Games' - Tubefilter
- MrBeast blames terrible Beast Games conditions on the CrowdStrike outage - The Verge
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Here's what we covered today:
- Josh loves DreamCon: https://www.dreamconvention.com/
- Instagram starts letting people create AI versions of themselves
- Meta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunch
- AI Chatbots Go Mainstream on Social Media
- Senate passes the Kids Online Safety Act - The Verge
- MatPat's next big theory: That he can get lawmakers to understand the creator economy - Tubefilter
- Publicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJ
- The Chef Nick Menu is Here! Dunkin’Tern Chef Nick DiGiovanni Drops FOUR Iced Coffees, Exclusively on the Dunkin’® Mobile App
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Here's what we covered today:
- NCAA Student-Athletes Competing at the 2024 Summer Olympic Games
- Kamala Harris wants you to know she’s having a ‘Brat’ summer - The Verge
- Kamala Harris's Brat Summer; More AI Chatbots for Creators — The Information
- One creator is suing another for (allegedly) copying her vibe. Can she win? - Tubefilter
- It's not just the kids. Half of American adults want to be influencers. - Tubefilter
- Publicis Bets $500 Million on Influencer Marketing With Acquisition of Influential - WSJ
- Can Michael Bay make Skibidi Toilet the next cinematic universe? - Tubefilter
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Here's what we covered today:
- Is TikTok pushing young voters towards the far-right? - Tubefilter
- Trump Interview: His Plan for Taxes, Tariffs, Jerome Powell, More
- TikTok Loses in First Challenge to EU’s Big Tech Crackdown - Bloomberg
- The 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The Information
- Here's why VidSummit is going to be bigger than ever this year - Tubefilter
- Apple, Anthropic, and other companies used YouTube videos to train AI - The Verge
- MrBeast's latest vid: 50 YouTubers Fight For $1,000,000
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Here's what we covered on the show:
- Child Influencers Make Big Money. Who Gets It? - The New York Times
- Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time
- A new Illinois law will force influencer parents to compensate their children for appearing in social media content
- ‘Hawk Tuah Girl’ found a familiar path to viral fame. What happens now? - The Washington Post
- Who Interviewed ‘Hawk Tuah Girl’? Meet the Guys Behind the Viral Video. - The New York Times
- 'Who TF Did I Marry' TikTok summary: The viral series explained
- Night parts ways with Night Studios leadership team, will pivot with Reed Duchscher at the helm - Tubefilter
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Here are some helpful links supporting today's episode:
- Follow Phil Ranta on LinkedIn here!
- Learn more about Fixated here.
- Did Cannes Lions Steal VidCon's Thunder? — The Information
- The White House will host a conference for social media creators | TechCrunch
- For the first time, more than half of Gen Z self-identifies as content creators - Tubefilter
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Here's what we covered today:
- VidCon is this weekend. Check out their site to see what's happening.
- Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter.
- Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJ
- TikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter
- Instagram reels is taking a bite out of TikTok's popularity in the US and abroad, new data finds
- Patreon has a present for its users: Its subscriptions can now be gifted - Tubefilter
- The "MrBeast Lab" toy line will arrive on shelves in the U.S. this July - Tubefilter
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Here's everything we covered on the show today:
- Colin and Samir's interview with Adam Mosseri
- Adam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - Tubefilter
- Kai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source
- AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energy. - Tubefilter
- Ludwig’s Offbrand adds game publishing unit led by Pirate Software streamer - Tubefilter
- Meta rolls out standalone Messenger group chats - The Verge
- A YouTube prankster will represent Cyprus in the European Parliament - Tubefilter
- Ben Potter, YouTube's leading "Comicstorian," has died - Tubefilter
- Our Creators on the Rise are AJ and Big Justice, aka the Costco Guys! Full interview on Tubefilter here.
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Here's what we covered today:
- PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - Tubefilter
- MrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The Information
- YouTube employees can watch videos before they go live. That's causing problems. - Tubefilter
- Creators on the Rise: Fearfiction wants to turn cosplay into a career - Tubefilter
- Ikea Will Pay You Real Money to Work in Its Virtual Roblox Store | WIRED
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Here's what we covered today:
- Check out Viral Nation Secure!
- Follow Nicholas Spiro on LinkedIn.
- YouTube's mobile game push Playables is rolling out to all users - Tubefilter
- MrBeast Reveals His Biggest Secret (Interview)
- YouTube Channel Statistics - ViewStats
- TikTok is testing AI-generated search results from ChatGPT - Tubefilter
- OpenAI's "media manager" will let creators choose how their content is used in AI training - Tubefilter
- ChatGPT Owner OpenAI Strikes Licensing Deals With The Atlantic, Vox Media - Bloomberg
- Alphabet and Meta, like OpenAI, are holding conversations about AI with Hollywood studios - Tubefilter
- Kai Cenat has big plans: Creator 'Hunger Games,' more Soulslikes, and a chat with Kevin Hart - Tubefilter
- Report: 65% of creators believe a TikTok ban would hurt their bottom line - Tubefilter
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Here's what we covered on today's episode:
- YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - Tubefilter
- Scarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech Giants
- Scarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Information
- Ahead of Brandcast, YouTube's Neal Mohan has a message: Creators should win Emmys - Tubefilter
- With his "super studio," Typical Gamer seeks a piece of the $320 million 'Fortnite' market - Tubefilter
- Our Creator on the Rise is Madeline Ford! Check out our full interview with her on Tubefilter.
- Linktree surpasses 50M users, rolls out its social commerce program to more creators | TechCrunch
- Eugene Lee Yang Is Leaving The Try Guys — and Group Announces Shift Away from YouTube
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Here's everything we covered this week:
- Thanks to Alex Barinka for joining! Follow her on LinkedIn here.
- Our Creator on the Rise is Nicole Coenen! Check out our full interview on Tubefilter.
- It's official: TikTok is suing the United States over the "divest-or-ban" law - Tubefilter
- UK details requirements to protect children from ‘toxic algorithms’ - The Verge
- Issa Rae's new management company wants to teach creators how to get better brand deals - Tubefilter
- MrBeast is ending his exclusive relationship with Night (Report) - Tubefilter
- Logan Paul & KSI’s Prime asked to pay $5M in damages over “forever chemical” lawsuit - Dexerto
- AI Met Gala pictures apparently fooled Katy Perry’s mom. - The Verge
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Here's what we covered today:
- Thanks to Tyler Denk for joining! Check out his newsletter here, and his LinkedIn here.
- Newsletter platform beehiiv prepares for expansion with $33 million Series B - Tubefilter
- Our Creator on the Rise this week is Adrian Vazquez! Here's our interview on Tubefilter.
- YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024 - Tubefilter
- Meta promotes original content on Instagram, launches bonus program on Threads - Tubefilter
- Wesley Wang's viral short film got 4.4 million views. A feature adaptation is in the works. - Tubefilter
- TikTok, UMG re-up licensing agreement, bringing artists like Bad Bunny back to the app - Tubefilter
- Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+. - Tubefilter
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Today we covered all things TikTok ban. Thanks to all of our contributors:
- Kaya Yurieff
- Liz Perle
- Matt Bilinsky
Plus the small business owners whose opinions we featured:
- Tiffany Krumins, owner of Opu Probiotics
- Jessie Whittington, owner of Country Lather Soap Works
- Jackson Gosnell, a politics- and news-focused creator
- Brandon the Plant Guy, who uses TikTok to market his horticulture business
- Paul Tran, co-founder of skincare brand Love & Pebble
As well as Brian Nelson from The Network Effect!
Here are a few pertinent articles on the big headline of the week:
- The "divest or ban" TikTok bill has passed. Now the legal battle begins. - Tubefilter
- Briefing: President Biden Signs TikTok Ban or Sell Bill — The Information
- TikTok Isn't Going Away—at Least Not Yet. Here's What to Know.
- Response to TikTok Ban Bill | tiktok creator fund
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Here's everything we covered today:
- Check out Jordan Matter on YouTube here!
- Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!
- Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - Tubefilter
- YouTube accounted for 10% of all TV watch time in March - Tubefilter
- The MKBHD Review making waves: The Worst Product I've Ever Reviewed... For Now
- New Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ
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Here's what we covered this week:
- Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.
- Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter
- Instagram makes more money from ads than YouTube does, and it has for years - The Verge
- TikTok testing new photo app to rival Instagram
- Dude Perfect scores more than $100M investment | Axios
- Dude Perfect lands nine-figure private equity deal to fund its next phase of growth - Tubefilter
- Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - Tubefilter
- Paramount is reportedly considering a VidCon sale - Tubefilter
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Here's what we covered today:
- Josh and Lauren met up in LA at The Information's 2024 Creator Economy Summit: A New Era
- YouTube adds a "Members Only" option to put Shorts behind paywalls - Tubefilter
- More than 25% of channels in the YouTube Partner Program have monetized their Shorts - Tubefilter
- Epic Games paid $320 million to creators over 12 months. These 'Fortnite' developers were top earners. - Tubefilter
- Meredith Masony is our Creator on the Rise this week! Here's our in-depth interview with her. Creators on the Rise: Here's what can happen when you fold your laundry live on the internet - Tubefilter
- Facebook takes on TikTok with a new, vertical-first video player | TechCrunch
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Here's everything we covered this week:
- Check out Zach Blume on LinkedIn!
- This is Portal A, Zach's company.
- Our Creator on the Rise is ARIatHOME! | Twitch Profile
- Biden campaign on TikTok
- Florida governor signs law restricting social media access for children | CNN Business
- LinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunch
- Smoothie King now has a Dude Perfect drink--and a $10,000 giveaway - Tubefilter
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Here's everything we covered today:
- Creators on the Rise: ChelseaVFX makes impossible things - Tubefilter
- MrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize - Tubefilter
- MrBeast reveals why he chose Amazon Prime for his game show over other streaming platforms - Dexerto
- MrBeast originally teased the game show on an interview with Colin & Samir. Here's that interview.
- LeBron James, JJ Redick teaming up for new basketball-centric podcast - The Athletic
- What Makes a Great Basketball Player? | LeBron James & JJ Redick | Full Episode
- Roblox launches a $35 million fund for creators—and introduces its answer to TikTok
- Facebook is trying to make 'poking' cool again | TechCrunch
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Here's what we covered today:
- Creator Authority, the first-ever LinkedIn influencer marketing agency!
- Check out Brendan Gahan on LinkedIn.
- Our Creator on the Rise is Zach Pozniak! Check out the jeeves_ny TikTok account here.
- House Passes Bill that Could Ban TikTok
- Danny Duncan is putting his new energy drink brand in 10,000 stores this year - Tubefilter
- MrBeast apologizes to fans as Feastables sells out almost everywhere - Dexerto
- EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it) - Tubefilter
Creator Upload Socials:
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Here's everything we covered today.
- All things Justin Flom! YouTube, Facebook, TikTok, Instagram.
- Our featured creator this week is Emily Wang! Check her out here on Twitch.
- Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - Tubefilter
- TikTok says its revamped creator fund has increased total creator revenue by over 250% | TechCrunch
- MrBeast says to stop using his editing style (because he did, too) - Tubefilter
- I'm Fighting Mike Tyson. -- Jake Paul's YouTube video about it
- Rooster Teeth Is Shutting Down After 21 Years
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Here's everything we covered today:
- Follow Eric Wei on LinkedIn!
- Karat's new tool, Karat Insights
- Karat Financial website
- Our Creator of the Week Is Suto! Check out our full interview here.
- It's time for the Supreme Court to rule on state laws that concern social media censorship - Tubefilter
- YouTube is nixing the Kids app for TVs - Tubefilter
- Ludwig's new video with Colin & Samir (we touched on the baker bit)
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Here's what we covered today:
- Ludwig: I Confronted YouTubes 'Scary' New CEO
- Sora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - Tubefilter
- Marques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business Wire
- Creators on the Rise: alexbegs would like to send a shout-out to Celine Dion - Tubefilter
- MrBeast's latest cover story puts him on the front page of Time Magazine - Tubefilter
- MrBeast reformulates Feastables, says it's now "the best-tasting chocolate ever made by mankind" - Tubefilter
- Former YouTube CEO's son found dead at UC Berkeley
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Here's everything we covered:
- Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter.
- In her first year on OnlyFans, Lizzy Capri has made $100,000 - Tubefilter
- The Super Bowl's Other Big Winners... Were the Creators?
- Inside The NFL’s Creator Strategy — The Information
- YouTube stars help NFL bring in more viewers, league says
- Kai Cenat becomes Nike's first streamer partner, has "huge" plans - Tubefilter
- Disney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - Tubefilter
- Meghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All Platforms
- Ryan Trahan embraces sour power with his own candy line - Tubefilter
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Here's what we covered today:
- Our guest today was Sara Wilson! Here is The Brand Yearbook we discussed. You can follow Sara on LinkedIn here.
- Our Creator on the Rise is Nyane! TikTok: https://www.tiktok.com/@nyane
- Coca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - Tubefilter
- Letter from the YouTube CEO: 4 Big bets for 2024
- YouTube now gets 1 billion hours of watch time on TVs each day - Tubefilter
- Joe Rogan Renews at Spotify, but Will No Longer Be Exclusive - The New York Times
- SmartLess is leaving Amazon for $100 million - The Verge
- Why Tim Cook Is Going All In on the Apple Vision Pro | Vanity Fair
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Here's what we covered today:
- Our Creator on the Rise is The Korean Vegan, aka Joanne Molinaro! Here's our write up: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/
- TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - Tubefilter
- Mark Zuckerberg defends teenage creators’ right to public Instagram accounts | TechCrunch
- Universal Music Group plans to pull song catalog from TikTok | TechCrunch
- TikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute - Tubefilter
- YouTube celebrates 100 million subscribers across its Music and Premium tiers - Tubefilter
- YouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023 - Tubefilter
- MrBeast action figures will be coming home for the holidays in 2024 - Tubefilter
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Here's what we covered today:
- MrBeast's X video made $250k in 6 days. But there's a catch. - Tubefilter
- MrBeast's first video for the Chinese market needed only a few hours to get three million views - Tubefilter
- MrBeast is reportedly closing a $100 million TV show deal with Amazon - Tubefilter
- Airrack's YouTuber film school sells to VidIQ - Tubefilter
- Millionaires: For the SaucyTV family, "YouTube is the greatest canvas" - Tubefilter
- Jon Stewart Returns to Host 'The Daily Show'
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Here's what we covered today, in more depth:
- Creator Economy Live 2024: where Josh was this week
- YouTube is restructuring creator management teams - Tubefilter
- Meta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunch
- Instagram and Facebook Will Stop Treating Teens Like Adults | WSJ
- Creators on the Rise: Brandon Contreras and Matt Curiano are ready to give you the homo sapien experience - Tubefilter
- ‘The Sopranos’ is on TikTok now. Capeesh? - Tubefilter
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Here's what we covered today:
- MatPat is stepping down as host of Theory videos - Tubefilter
- TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - Tubefilter
- The kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - Tubefilter
- Creators on the Rise: Jessica McCabe had to figure out ADHD on her own. She doesn't want anyone else to have that experience. - Tubefilter
- How to ADHD - YouTube
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Here's what we covered today:
- Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - Tubefilter
- Introducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - Tubefilter
- Facebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The Information
- Whalar thinks creators have "outgrown" the spaces available to them. So it's opening campuses dedicated to content. - Tubefilter
- Viral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags - Tubefilter
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Here's what we covered today:
- Ludwig isn't happy with how YouTube is handling livestreams. He's giving it one year to fix things. - Tubefilter
- Theorist Media signs with FilmRise to put its YouTube content on TV (Exclusive) - Tubefilter
- Spotify cancels industry-favorite podcast Heavyweight - The Verge
- How TikTok Shop won brands and customers during BFCM - Glossy
- I am @Hank Green now. 💯% of the profits go to expand access to cancer care.
- After leaving TikTok, V Pappas brings #BookTok knowledge to Simon & Schuster board - Tubefilter
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Here's what we covered today:
- Amouranth Buys $17 Million Florida Orchard In Bid To Surpass Bill Gates’ Land Ownership - Forbes
- Creators who upload long-form content to TikTok are growing 5x faster than those who don't - Tubefilter
- TikTok Ignited a Frenzy for Short Videos. Now It Wants Longer Ones — The Information
- FTC Authorizes Compulsory Process for AI-related Products and Services | Federal Trade Commission
- Tech YouTuber JerryRigEverything files multimillion-dollar suit against CASETiFY for allegedly stealing his designs - Tubefilter
- A24’s premium social presence: AAA24
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Here's what we covered today:
- Josh's nephew's school fundraiser, feat. the Dude Perfect video.
- Meta's Instagram and Facebook Growing Faster Than TikTok
- TikTok hopes to reach its "full potential" with a reorganization of its operations division - Tubefilter
- YouTube will require creators to label AI content as "synthetic" - Tubefilter
- Omegle shuts down after settling $22 million child sex abuse lawsuit - Tubefilter
- TikTok celebrates as short-form stars like Miley Cyrus, Ice Spice, and Troye Sivan earn Grammy nods - Tubefilter
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Here's what we covered today:
- Check out Saurabh Shah on LinkedIn!
- STRIKE OVER: Actors Make a Deal With Studios After 118 Days
- TikTok's $1 billion creator fund is shutting down. Here's how creators are getting paid from now on. - Tubefilter
- TikTok is shutting down its Creator Fund in favor of its newer Creativity Program | TechCrunch
- Rhett & Link launch their own mythical cereal brand - Tubefilter
- Uncommon Threads Media is translating global children's videos. Up first: A giraffe named Joze. - Tubefilter
- PRIME crosses 1 billion bottles sold!
Creator Upload Socials:
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Here's what we covered today:
- Agentio raises $4.25 million to supply YouTube creators with 30-second ad reads - Tubefilter
- YouTube's annual Brandcast will return to New York's David Geffen Hall on May 15, 2024 - Tubefilter
- YouTube is getting serious about blocking ad blockers - The Verge
- Gran-fluencers? From the WSJ
- Sports creator Jesser expands leadership team, hires Spotify vet as first Bucketsquad President - Tubefilter
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Here's what we covered today:
- Best of TwitchCon 2023 Las Vegas - Nerd or Die
- Twitch's simulcasting ban is officially over - Tubefilter
- Twitch expands its ban on swatting and doxxing - Tubefilter
- Shopify x Mr. Beast Heist — NYC for FREE
- Reese Witherspoon's Hello Sunshine establishes "Collective" to mentor top female creators - Tubefilter
- States sue Meta claiming its social platforms are addictive and harm children's mental health
- Cardi B, Niall Horan, Anitta & More to Perform at TikTok in the Mix Event
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Here's what we covered today:
- Here's how to support Israel.
- Jacksfilms urges YouTube to "step in" after SSSniperwolf doxxing allegations - Tubefilter
- Patreon Acquires Moment
- Patreon acquires creator event platform Moment - Tubefilter
- MrBeast gained 100 million subscribers in 15 months. Here's why. - Tubefilter
- Dude Perfect gets its own streaming service - Tubefilter
- Sam and Colby's 'Conjuring' house return sells out at 168 movie theaters - Tubefilter
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Here's what we covered today:
- Here's how to support Israel.
- Follow Jim Shepherd on LinkedIn here.
- Exclusive: Jellysmack acquires Law&Crime Network
- Meta Plans to Charge $14 a Month for Ad-Free Instagram or Facebook - WSJ
- Rooster Teeth moves shows to its website: "YouTube revenue just isn't cutting it for us anymore." - Tubefilter
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Here's what we covered today:
- This is Linktree's 2023 Creator Report -- give it a read!
- VidSummit 2023 wraps up today -- catch up on everything here.
- Paris Hilton just signed a 2-year content deal with X - Tubefilter
- MrBeast's Feastables is becoming an NBA jersey sponsor - Tubefilter
- TikTok is testing an ad-free subscription tier that could be priced at $4.99 in the U.S. - Tubefilter
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Here's what we covered today:
- Check out everything happening at VidCon Baltimore 2023 this weekend!
- Here's Lauren's profile and panel preview.
- Here's Josh's profile and panel preview.
- Facebook and Instagram will soon get a slew of AI-powered creator tools - The Verge
- Meta filmed Mr Beast, Paris Hilton and 26 more to build celebrity AIs based on Llama 2 | TechCrunch
- Dream come true: RDCWorld attracts 20,000 fans to Black nerd convention Dream Con - Tubefilter
- Linktree shares statistics about the 200 million creators who are part of the "attention economy" - Tubefilter
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Here's what we covered today:
- Everything you need to know about Made On YouTube and yesterday's announcements.
- Electrify raises $85 million to invest in long-form YouTube content - Tubefilter
- Days after plummeting to its lowest stock price yet, FaZe Clan lets go of longtime CEO Lee Trink - Tubefilter
- TikTok fined $367 million for alleged child data privacy issues - Tubefilter
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Here's what we covered today:
- Read more from Taylor Lorenz on WaPo here.
- Go pre-order Taylor's book!
- TikTok Shop officially launches in the US | TechCrunch
- Sidemen raise £2.4 million, break YouTube viewership records with 2023 charity match - Tubefilter
- Zoe Sugg and Alfie Deyes are engaged | Daily Mail
Creator Upload Socials:
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Here's what we covered this week:
- MrBeast just dropped a new YouTube face - The Verge
- Shorts are on the rise. Is YouTube's long-form content "dying out" as a result? - Tubefilter
- YouTube enables linking between Shorts and long-form videos
- Vlad and Niki reach 100 million subscribers with new podcast presented by Flintstones Vitamins - Tubefilter
- Donald Trump's election interference trial will be streamed on YouTube - Tubefilter
Here's what we covered today:
- Streamy Awards 2023: Biggest Creators at Creators’ Biggest Night
- Colin and Samir host Streamys roundtable with winners like Ryan Trahan, Michelle Khare - Tubefilter
- YouTube will waive a creator’s content violation warning — if they attend a class - The Verge
- Have a Community Guidelines warning from YouTube? You can take a 15-minute course to get rid of it. - Tubefilter
- YouTube's latest Sunday Ticket promo stars MrBeast—and 1,000 QR codes - Tubefilter
- NFL pits creators against football stars in second season of 'Tuesday Night Gaming' - Tubefilter
- Rhett and Link's $5 million creator fund backs The Sorry Girls with "biggest investment to date" - Tubefilter
- A new creator’s guild aims to protect online content creators | TechCrunch
Here's what we covered today:
- Follow Alex Barinka across socials @alexbarinka and check her out here on Bloomberg!
- A Draft Of TikTok’s Plan To Avoid A Ban Gives The U.S. Government Unprecedented Oversight Power - Forbes
- A leaked draft of TikTok's U.S. government agreement shows unprecedented federal oversight - Tubefilter
- TikTok Ban in US Hinges on Split From China, ByteDance - Bloomberg (Alex wrote this!)
- Google and YouTube are trying to have it both ways with AI and copyright - The Verge
- YouTube is figuring out its AI strategy by working with music labels - The Verge
- TikTok will sunset its Shopify storefronts in September - Tubefilter
Here's what we covered today:
- Watch The Streamy Awards LIVE on August 27!
- Gospel Stats
- Mom BECOMES GAMER for (selectively) MUTE SON | Dhar Mann
- YouTube's new Samples feed makes music short-form - Tubefilter
- Linear TV Falls Below 50 Percent of Viewing for First Time
- Visa’s new head of fintech talks partnerships, venture and creators as an addressable market | TechCrunch
Here's what we covered today:
- Kai Cenat charged with inciting a riot after thousands show up to NYC giveaway - Tubefilter
- How NYC Responded to Kai Cenat’s Chaotic Giveaway at Union Square - The New York Times
- MrBeast’s burger company is suing him for $100 million - The Verge
- Host of 'Call Her Daddy' podcast taps TikTokers Alix Earle, Madeline Argy for new media company - Tubefilter
- How Dave Portnoy bought back Barstool Sports
Here's what we went over today:
- Mark your calendars for the Streamys, airing Sunday 8/27!
- This is Dream Con, where Josh spent last weekend!
- MrBeast files lawsuit against the company behind his burger chain - Tubefilter
- Defendant in MrBeast's burger chain lawsuit responds, calls claims "ill-advised and meritless" - Tubefilter
- In challenge to TikTok, YouTube Shorts gains new creation tools like Collab and Q&As | TechCrunch
- YouTube is adding a slew of new TikTok-like features to Shorts - The Verge
- YouTube is bringing a "mobile-first vertical live experience" to its two billion Shorts users - Tubefilter
- With 200 billion views per day on Facebook and Instagram, Meta's Reels are gaining on TikTok - Tubefilter
- People Are Hiring D-List Celebrities to Deliver Their Bad News
Here's what we covered today:
- Follow Peter Hollens on LinkedIn! (Or on YouTube, like a few million others do.)
- Who owns TikTok memes? Anthony Fantano and Activision are debating that question. - Tubefilter
- Alphabet sees green in earnings report as YouTube's quarterly ad revenue hits $7.7 billion - Tubefilter
- TikTok wants to do $20 billion in retail this year - Tubefilter
- TikTok invites users to share "stories, poems, lyrics, and other written content" with text posts - Tubefilter
- Karl Jacobs gets his kicks with Dream SMP-inspired Vans at Journeys - Tubefilter
Here's what we covered today:
- Influencers Have Their Own Guidelines to Follow for the SAG Strike | Vanity Fair
- Influencers Walk a Fine Line as Hollywood Strikes — The Information
- SAG-AFTRA Approves 39 Indie Projects to Shoot During Strike, Including Two A24 Films
- TikTok wants to Elevate up-and-coming internet music stars - Tubefilter
- Karat Financial upgrades its creator credit card business with $70 million Series B - Tubefilter
- Twitter says its first creator payouts total $5 million - Tubefilter
- Twitter tweaks its new revenue-sharing policy for creators to expand access, increase rate limits | TechCrunch
Here's what we covered today:
- Follow Tara Walpert Levy on LinkedIn here!
- Instagram’s Threads: everything you need to know about the new Twitter competitor - The Verge
- Instagram’s Threads surpasses 100 million users - The Verge
- Zuck's ripped? And training with MMA superstars
- Twitch is launching a discovery feed and other short-form video features | TechCrunch
- Logan Paul and KSI's Prime energy drinks are drawing scrutiny from U.S. regulators - Tubefilter
Here's what we covered today:
- Meta launching threads on Thursday – WSJ
- Meta plans to let people in the EU download apps through Facebook - The Verge
- Heads up, creators: The FTC says "#ad" in your video description is not enough disclosure. - Tubefilter
- An Unfiltered Conversation with MrBeast - Colin and Samir
Here's what we covered today:
- 6 Top Takeaways From VidCon 2023 Creator Economy Conference in Anaheim
- YouTube will let creators test 3 thumbnails per video - Tubefilter
- YouTube is reportedly testing a gaming platform called Playables - Tubefilter
- TikTok is opening its own online U.S. store | Semafor
- V Pappas is leaving TikTok - Tubefilter
Here's what we covered today:
- Follow Jim Louderback on LinkedIn!
- Subscribe to Jim's newsletter, Inside the Creator Economy, here!
- Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users - Tubefilter
- MrBeast “moving on” from Beast Burger restaurants after just two years - Dexerto
- Check out all the goings on with VidCon here!
- Cannes Lion is also this week -- check out all updates here
Here's what we covered today:
- Click here to learn more about REACH!
- Follow Dylan Huey on LinkedIn.
- Jellysmack acquires Rick Lax's creator development community Network Media LLC (Exclusive) - Tubefilter
- YouTube is lowering the barrier to be eligible for its monetization program - TechCrunch
- YouTube's new Partner Program standards are tailored to live-streaming creators - Tubefilter
- The D'Amelio family is reportedly planning to launch a $20 million talent management venture - Tubefilter
Here's what we reviewed:
- Tucker Carlson Posts First Installment of New Show on Twitter - NYT
- Twitch rolls back controversial ad guidelines after outcry from creators
- Looking for a place to lie about the 2020 election? YouTube just rolled out the welcome mat. - Tubefilter
- YouTube will stop removing false presidential election fraud claims - The Verge
- I tried the Apple Vision Pro mixed-reality headset — here's what it's like
- NYT review of Tucker's Twitter launch
- Instagram Connects Vast Pedophile Network - WSJ
Here's what we covered today:
- Follow Joe Gagliese, CEO of Viral Nation here on LinkedIn.
- Learn more about Viral Nation_Secure.
- The Sidemen are opening ten new brick-and-mortar locations for their fried chicken concept - Tubefilter
- Feastables are now on shelves in every 7-11 and Speedway - Tubefilter
- Reach is an "exclusive, tight-knit" club for content creators in college - Tubefilter
- YouTube is killing Stories - The Verge
Here's what we reviewed today:
- Follow Sean Atkins on LinkedIn!
- TikTok Sues Montana Over State Ban - The New York Times
- TikTok CEO says 'we will prevail' against Montana ban | CNN Business
- Gonzalez v. Google and Twitter v. Taamneh: Supreme Court hears Section 230 arguments - The Verge
- Supreme Court rules Twitter not liable for ISIS content - SCOTUSblog
- What are FAST channels? - The Free TV Project
- Ice Cube, musician who became famous rapping over samples, says A.I. is 'demonic' for doing a very similar thing
- DeSantis' campaign launch on Twitter with Elon Musk off to a disastrous start as the site repeatedly crashes
- How DeSantis’s Twitter Spaces Event Compares to Past Livestreams - The New York Times
- A beauty brand looking to reach Gen Z has hired TikTok star Sara Echeagaray - Tubefilter
Here's what we covered today:
- YouTube's Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it - Tubefilter
- YouTube contributed $35 billion to the U.S. economy in 2022 - Tubefilter
- Montana bans TikTok for all residents - POLITICO
- Ex-ByteDance employee's lawsuit claims Chinese government accessed U.S. TikTok user data - Tubefilter
- TikTok introduces $6 million fund to pay the creators of its most popular effects - Tubefilter
- TikTok star Susi Vidal's beer collab offers a little Afternoon Delight - Tubefilter
Here's what we covered:
- YouTube could crack down on ad blockers. That won't be a popular decision. - Tubefilter
- After Fox News exit, Tucker Carlson wants to launch a show on Twitter - Tubefilter
- Meta expands Facebook Reels monetization with performance-based payout model - Tubefilter
- Jellysmack makes multimillion-dollar investment in Fourthwall (Exclusive) - Tubefilter
- Follow Brian Albert on LinkedIn! https://www.linkedin.com/in/briankalbert/
Here's what we covered today:
- Nominations for the Streamys are open!! https://www.streamys.org/submissions/
- Pepperoni Hug Spot - AI Made TV Commerical
- AI generated beer commercial : r/oddlyterrifying
- TikTok opens up its revamped creator fund to all eligible creators in the US | TechCrunch
- TikTok loses head of US trust and safety as government weighs a ban - The Verge
- Will the 2023 Writers Guild of America strike ignite a creative surge online? - Tubefilter
- Podcasts are now live on YouTube Music -- and background listening is available for free - Tubefilter
Here's what we covered today:
- The Information's 2023 Creator Economy Summit
- We previewed this with you last week, but this week we recapped Lauren's appearance on Bloomberg TV!
- Josh will be hosting a "STATE OF THE CREATOR ECONOMY" discussion with Colin & Samir at VidCon in June! Check out his session, and all the others, here: https://www.vidcon.com/anaheim/schedule/
- Alphabet's latest earnings report.
- Meta Reports First Quarter 2023 Results
- Meta Shuts Down Facebook Watch Originals, 'Red Table Talk' Canceled - Variety
- Is a CoComelon movie in the works? Universal has its eyes on the toddler franchise. - Tubefilter
- Markiplier Enters Hollywood with Iron Lung's Movie Adaptation
- Viral horror video The Backrooms will be a movie from A24 and its 17-year-old director
Before the summary: be sure to follow Avi Gandhi! He's active across platforms; you can start here with Avi's LinkedIn.
Here's what we covered today:
- Lauren's appearance on Bloomberg TV!
- The Creator Clash
- An AI Hit of Fake ‘Drake’ and ‘The Weeknd’ Rattles the Music World - The New York Times
- Spotify Strikes Creator Video Deal With Jellysmack (Exclusive)
- Snapchat Stories monetization is expanding to creators with 50,000 followers, 25 million monthly views - Tubefilter
Here's what we covered today:
- You can apply to work with Donald Glover right now | The FADER
- A court battle is brewing between h3h3productions and BBTV - Tubefilter
- For Lee Tilghman, There Is Life After Influencing - The New York Times
- MrBeast just taught a class at Harvard - Tubefilter
Here's what we covered today:
- Snoop Dogg Bails As Faze Clan Circles The Drain
- Streamer Ac7ionMan has already made $38,000 on Twitch rival Kick - Tubefilter
- Logan Paul, KSI take Prime out to the ballgame with Los Angeles Dodgers partnership - Tubefilter
- LOGAN PAUL SPLASHES KSI WHO IS DRESSED AS A PRIME BOTTLE AT WWE WRESTLEMANIA 39!!! WWE News
- Spotify shows how the live audio boom has gone bust - The Verge
Here's what we covered today:
- Kim Kardashian takes her son Saint and his friends to see Arsenal play at the Emirates -- Saint strikes a PRIME pose!
- For a bevy of TikTok links, check last week's show -- but we did mention the WaPo poll in this article: The biggest decider of who backs a TikTok ban? If they use TikTok.
- The 2023 Creator Economy: A New Direction | Antler
- MrBallen Foundation
Today's entire episode is devoted to our breakdown of the TikTok testimony. Here are several other recaps from various news outlets, for additional context:
- The New York Times: Lawmakers Blast TikTok’s CEO for App’s Ties to China, Escalating Tensions
- Bloomberg: Five Key Moments From TikTok CEO's Combative Hearing in Congress
- CNN: TikTok CEO in the hot seat: 5 takeaways from his first appearance before Congress
- Fox News: Top 4 moments from the TikTok hearing on Capitol Hill
- Vox: 3 winners and 3 losers from Congress’s TikTok hearing
- Reuters: TikTok attacked for China ties as US lawmakers push for ban
- NBC: TikTok CEO doesn’t seem to sway Congress after facing hours of hostile questioning
- CBS: House lawmakers deeply concerned over TikTok despite CEO's testimony
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
Here's the rundown of what we went over today:
- Yes, Mr. Beast actually went to Lauren's dad's office for his recent video.
- Bob Odenkirk joins the cast of Blippi? See a clip on the official Blippi TikTok page.
- U.S. Threatens Ban if TikTok’s Chinese Owners Don’t Sell Stakes - WSJ
- Meta, Facebook’s Parent, to Lay Off Another 10,000 Workers - The New York Times
- Meta is doing away with monthly Reels Play payouts - Tubefilter
- Jellysmack and pocket.watch are investing $25 million in creators making content for kids - Tubefilter
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
Quick, before this podcast gets banned: here's what we talked about on the episode:
- The Senate's anti-TikTok proposal has Presidential support. Say hello to the RESTRICT Act.
- Meanwhile at Google: Google terminates 6,285 YouTube channels to quash "coordinated influence operations" in China
- TikTok also in the news for its latest content offering: a premium layer called "TikTok Series." Read more from their official announcement.
- Short-changed? Zach King made $2,918 from 196 million views during the first month of YouTube Shorts ads
- Get that mf bag: YouTube has dialed back its controversial monetization policy regarding profanity
- Finally, to round out: Ex-YouTube CEO Susan Wojcicki and Her Sisters Are Getting Their Own Barbie Dolls
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
Yo Adrian! We did it! This episode's got it all:
- A Ninja Kidz "action park" is opening up this month in Texas. Could this be a kinda creator Discover Zone!?!? Josh thinks it's got some legs.
- Head of YouTube Neal Mohan's first letter to the community in his new role teases some AI.
- Kai Cenat just crushing subscriber records on Twitch.
- Jellysmack is partnering with Roku to get some creators on some linear channels.
- A new channel from Pluto.tv is just going to stream Rocky movies nonstop.
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you. For real.
::Stefan voice:: This episode's got it all, including:
- Your girl Lauren Schnipper live on Bloomberg talking about Zuck and checkmarks..
- More on that here.
- Meta's latest feature, which is kinda like Telegra, but they're launching it because they want Instagram to be a communication hub.
- Deinfluencing is now a big thing that's happening. We got Leila Marsh from Prizma Management on to tell us all about it.
- Here's Mikayla's video that really added fuel to the fire of the whole deinfluencing thing.
- TikTok's latest Creator Fund is called a Creativity Program and it wants your videos that are over one minute long.
- YouTube launched multi-language tracks. MrBeast says they're a "huge win" for creators.
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
On this episode: Is YouTube becoming the next big marketplace for movie ideas? We explore how YouTubers are catching the attention of Hollywood studios like A24, with two films recently picked up. Plus, we discuss YouTube's latest monetization feature, "Creator Music," which allows creators to use licensed music in their videos. Also in this episode, we cover TikTok's plans to introduce paywalls and a revamped creator fund, as well as Instagram's recent decision to end live shopping.
- A24 has asked Kane Parson to direct horror movie based on his found-footage channel.
- The twins behind the RackaRacka YouTube channel are coming to a movie theater near you.
- YouTubers can now monetiez using popular music.
- YouTube CEO Susan Wojcicki steps down after nine years at the helm.
- Tiktok is reportedly working on paywalled videos and a revamped creator fund.
- Instagram is getting rid of live shopping.
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode we got:
- YouTube revenue is lagging despite 50 billion daily views on Shorts.
- TikTok touts "unprecedented levels of transparency" at its new Los Angeles facility.
- YouTube changes tweaks policy in regards to selling ad space on its masthead.
- TikTok is now the app most banned by families, and that number only continues to grow.
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from yo
In this episode we got:
- Lauren making a MrBeast video about her.
- The 3 buckets of why people don't like the fact that Jimmy Donaldson cured 1,000 people of blindness.
- An interview with YouTube and social media megastar Brent Rivera and his business partner Max Levine of AMP Studios. (This one is good. Seriously.)
- Uploads/Downloads include KSI and Logan Paul's Prime at the Super Bowl and inside UFC octagons.
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Lauren is back! Yay!
- Gordan Ramsey tries a Prime Energy drink and has some thoughts…
- Tiktok admits its own employees decide what videos go viral by heating them.
- Adam Mosseri says Instagram is going back to Photos. For ‘balance’ sake? Make Instagram Instagram Again. uhem.
- Upload/Downloads include Arizona State, Hank and John Green doing Study Hall. And a rare mea culpa from one of our hosts.
Check out Jellysmack and GET IN TOUCH!
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Famous Birthdays, Founder and our guest host Evan Britton is in the house! We get all the updates happening over at Famous Birthdays
- YouTube returns as title sponsor at VidCon 2023
- Netflix announces it will be at this year’s Upfronts
- Our hosts talk about YouTube Shorts monetizing in February
- TikTok’s advertising trick? Lower prices
- Lex Fridman’s interview with MrBeast
- Upload/Downloads: Chatgpt & AI
Check out Jellysmack and GET IN TOUCH!
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Lauren’s back! And January Josh is pushing Sahil Bloom’s Annual Planning Guide.
- YouTube is monetizing shorts and it’s starting February 1st! Get the details.
- Instagram is going back to its roots and they’re swapping the shopping tab to what? And more importantly, why?
- Upload/Downloads – includes YouTube, The NFL, and MrBeast Philanthropy!
Check out Jellysmack and GET IN TOUCH!
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Guest host Brendan Gahan, from Mekanism, sits in for one of our hosts and gives insight into CES in Las Vegas.
- More Predictions for 2023!
- YouTube has a new rollout that includes a swear jar and it is controversial.
- Samsung streams food as it cooks…say what?
Check out Jellysmack and GET IN TOUCH!
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Hans Zimmer and MrBeast collaborate in Antarctica? Yes!
- Spotify opens up offices in Los Angeles for musicians and podcasters.
- Blippi is expanding to Latin America with a new Brazilian character named Juca.
- And Lauren and Josh have predictions for 2023. Twitter, TikTok, and ANYCOLOR round out the list.
Check out Jellysmack and GET IN TOUCH!
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- There’s a shake-up in the Tech Industry! CFO of YouTube Martin Kon exits for AI Cohere.
- Theorists Media gets acquired by Lunar x.
- Meta’s answer to Cameo is shutting down Super.
- Will YouTube be the exclusive streaming space for NFL Sunday? Maybe.
- Upload/Downloads – Instagram hack and Dhar Mann
Check out Jellysmack and their awesome blog!
Also visit Amaze.co.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this special episode:
- Jimmy Donaldson, MrBeast, is on the cover of Forbes. Launches Gift Cards. And Feastables are back.
- TikTok is back in the headlines. The Senate Passed a bill to ban TikTok on government devices. What is the Anti-Social CCP Act? We’ll help you out.
- Instagram has a ton of new updates. Is it the End of TikTok? Or an attack on Snapchat?
- Cameo collabs with Candle Media and creates Cameo Kids! Pretty cool for Cocomelon and Blippi and just kids’ space in general.
- Dr. Suess’ Vlog – it’s a thing!
Check out Jellysmack and their awesome blog!
Also our sponsor – Amaze.co – Check them out!
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this special episode:
- How were the Streamy Awards after all? Josh and Lauren share how it went!
- ChatGPT and OpenAI – more cool than scary? Our hosts chime in.
- Rhett and Link get profiled in the NY Times - they may be OG’s but they’re not slowing down one bit. Mad respect!
- Uploads/Downloads: Discord monetizes and whattup FoodieCon?
Check out Jellysmack and their awesome blog!
Also our sponsor – Amaze.co – Check them out!
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this special episode:
- The Streamy Awards are live in Los Angeles this weekend (Dec 4th) and Josh is in town for the big event. Find out what to expect, how to stream and some other inside scoopy stuff (like what’s Airrack doing at the award show).
- TikTok CEO, Shou Chew talks new technology and the Metaverse at the NY Times Deal Book Conference. Our hosts have some other concerns. Project Texas. Really?
- Pinterest shuts down its Creator Rewards Program.
- Uploads and Downloads:Charli D’Amelio, DWTS and Lankybox
Check out Jellysmack – Jellysmash!
Our newest sponsor – Amaze.co – Check them out!
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Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website
www.creatorupload.com
We love hearing from you!
In this special episode:
- A social media horror story, explained by our guest and friend Chris Eberle.
- Chris talks about being doxed, what happened and how he got through it.
- Josh and Lauren ask the question, what is a platform’s responsibility?
- Find out what Chris ended up doing, what happened to the instigators, and more.
- This was a big deal, Business Insider, also did a piece on “Ginger”.
Check out Jellysmack – Jellysmash!
Our newest sponsor – Amaze.co – Check them out!
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Our hosts share Thanksgiving Day plans. Did anyone know Josh was a pastry chef? Lauren shares one of her favorite pumpkin pie recipes that includes melted vanilla bean ice-cream (this isn’t the actual recipe, but it’s super close).
- Youtuber Graham Stephan talks FTX – our hosts talk crypto markets, Ponzi schemes and more importantly the creator’s responsibility in sponsorship.
- Linktree adds paywalls and we find out Excel is Josh’s “love language”?
- Youtube shorts begin testing out its shopping feature.
- Upload: MrBeast and East Carolina University! This. Is. Big! And David Dobrik is back with Pizza!
Check out Jellysmack.
And our newest sponsor – Amaze.co – Check them out!
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- YouTube’s Big update involves tabs and possibly becoming the “everything app.”
- Meta lays off 11% of its workforce. Walls Street Reacts. Viral Video doesn’t help. And Lauren gives us the inside scoop on things they’re also doing away with which used to be commonplace. Laundry? Really?
- The Interview with Co-Founder and CEO Alex Zaccaria from Linktree. Find out how it started, and what it’s doing to help the creator economy grow!
- Upload / Downloads – YouTube shorts and your TV
Check out Jellysmack – Jellysmash!
Our newest sponsor – Amaze.co – Check them out!
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- YouTube’s Big update involves tabs and possibly becoming the “everything app.”
- Meta lays off 11% of its workforce. Walls Street Reacts. Viral Video doesn’t help. And Lauren gives us the inside scoop on things they’re also doing away with which used to be commonplace. Laundry? Really?
- The Interview with Co-Founder and CEO Alex Zaccaria from Linktree. Find out how it started, and what it’s doing to help the creator economy grow!
- Upload / Downloads – YouTube shorts and your TV
Check out Jellysmack – Jellysmash!
Our newest sponsor – Amaze.co – Check them out!
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- The Onion. An Amicus Brief. The Right to Parody. LegalEagle Video
- The FCC Recommends a ban on TikTok. Finally.
- Twitter’s Elon Musk is bringing back Vine. And possibly adding a video feature that charges viewers to watch…Hmmmm.
- Facebook makes it easier for creators. Lauren says it’s a huge change!
- A disagreement between Josh and Lauren on an NFT Marketplace feature.
- And Uploads & Downloads – Patreon and YouTube Prime Time Channel.
Check out Jellysmack – Jellysmash.
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- An inside preview of the upcoming Streamy Awards! Save the date Dec. 4th, 2022 in person and streaming online.
- Facebook / Meta – Lauren chimes in on the list of Facebook’s current and somewhat continuing issues and how the Metaverse maybe shouldn’t be Zuck’s focus. Investors seem to agree.
- Youtube/Google - Alphabet’s earnings update and although also a loss, very different than what Facebook is going through… but why?
- The interview with Google and Youtube’s Adam Stewart.
- Mr. Beast and $1.5 Billion. Is Jimmy Donaldson on his way to being the next…
Check out Jellysmack. Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- An inside preview of the upcoming Streamy Awards! Save the date Dec. 4th, 2022 in person and streaming online.
- Facebook / Meta – Lauren chimes in on the list of Facebook’s current and somewhat continuing issues and how the Metaverse maybe shouldn’t be Zuck’s focus. Investors seem to agree.
- Youtube/Google - Alphabet’s earnings update and although also a loss, very different than what Facebook is going through… but why?
- The interview with Google and Youtube’s Adam Stewart.
- Mr. Beast and $1.5 Billion. Is Jimmy Donaldson on his way to being the next…
Check out Jellysmack. Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like, and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Muaaz reveals on Twitter that the TikTok Pulse Program from 2020 is in full swing. Maybe?
- Tiktok also chimes in with a link in bio platform hooking up with Linktree.
- Youtube wants to dominate the podcast space – but don’t they already?
- Pinterest gets into music. Idea pins. – And Lauren’s all here for it!
- Upload/Downloads – it involves something bathroom worthy. And Ludwig.
Check out Jellysmack.
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Artificial Intelligence is coming for all our jobs, which includes creative ones too! Example? See Steve Jobs and Joe Rogan meet up in a podcast. “Terrifying” is one word to describe it…
- TikTok is building product fulfillment centers in the US. What does this mean?
- YouTube makes a small product change that’s HUGE (Lauren’s favorite!).
- Uploads/Downloads – includes Twitch’s foam pit disaster and Ghost hotels.
Check out Jellysmack’sBlog.
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- MrBeast is running for President – Jimmy Donaldson is entering his aspirational media phase…
- Instagram test multiple links in bio. Will it work?
- Facebook is shutting down its competitor to Substack. It was called Bulletin.
- TikTok makes a tiny change to character limits with a big upside. How will Google respond?
- Uploads/Downloads include Try Guys and Vidcon 2023 .
Check out Jellysmack’sBlog.
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Josh shares his excitement about a new video on Lace and its relation to Robots and Artificial Intelligence.
- The Streamy Awards are December 4th. Clearly, the ONLY award show that matters. FYI!
- An insightful interview with Rene Ritchie, Youtube’s Creator Liaison is on the podcast spilling information all creators (and execs) want to hear. We learn what the day-to-day is like over at Youtube, what a Liaison actually does and we also get some insight into the algorithm, how shorts can change the game for a creator and so much more!
Check out Jellysmack’sBlog.
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Josh still can’t believe there are no Walmart stores in Los Angeles. That’s not stopping Jimmy Donaldson aka MrBeast from announcing another product in his Feastable’s brand available at…you guessed it – somewhere near you but not anywhere near Lauren.
- Revenue Sharing for YouTube Shorts. Ads are a coming! Josh and Lauren go into detail.
- Robert Kyncl heads Warner Brothers Music – smart move?
- LinkedIn Hires Courtney Coupe as “Head of Original Programming” and Lauren drops more notes for her favorite platform.
- TikTok bans campaign fundraising, but how do Josh and Lauren really feel about it? It’s complicated. No, actually it’s not.
Check out Jellysmack’s Blog.
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Artificial Intelligence, Open Cameras, Global Surveillance, Driesdepoorter reveals how influencers take photos and “…that is creepy and upsetting…” says one of our hosts.
- Social Media giants are in Congress and Lauren has some issues with the answers coming from Vanessa Pappas of TikTok.
- Patreon lays off 17% of its workforce, but what do we really think about it?
- Instagram is testing a new feature and it’s all just so confusing!
- Uploads and Downloads include Night Media and a super cool upload including our good friend Phil Ranta!
Check out Jellysmack’s Get In Touch Page.
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Defining the American Dream, Lauren style.
- A Grand Opening for MrBeast Burger, the American Dream Jimmy Donaldson style.
- Warren James raises $6M! Also looking to make an impact in the food and beverage arena – our hosts discuss what makes you move merchandise if you’re not Logan Paul or MrBeast.
- Instagram is scaling back on its shopping feature and the question is, why?
- Uploads: DWTS and the D’Amelio’s. Yes, Charli and her mom Heidi. Lauren chimes in and Josh shares a favorite thing about all of it.
Check out Jellysmack’s blog – click here!
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Daniel Liss makes fun of Adam Mosseri in a Twitter post explaining how Dispo is not like Instagram.
- Snap is laying off some of its workforce, so is Evan Spiegel going back to basics?
- Mark Bergen, Bloomberg Reporter, has a new book out about YouTube and we’ve got the interview!
- Upload / Downloads – believe it or not, it’s also about…you guessed it… Youtube! Who have they been hiring lately?
Mark Bergen's Book is Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination
Check out Jellysmack’s - Jelly Fi for Creators!
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!
In this episode:
- Youtube’s trending page is highlighted. Why? Racism, favoritism. Josh and Lauren discuss the latest happenings with Youtuber CoryxKenshin.
- What does TikTok, A Wall Street analyst, and crack cocaine have in common? There’s a link, we promise! And we’re all over it.
- Tiktok launches new features. Josh says they do this best. Lauren explains it’s just different ways of thinking.
- Uploads/Download – Lauren’s got a favorite new podcast and Josh shares some science with Curiosity Box.
Check out Jellysmack’s Blog!
Also, here’s Spring’s Link.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love to hear from you!
In this episode:
- Lauren is back! But Josh is in North Carolina? Find out why.
- Shopify collabs. Lauren wonders about the pay structure; Josh thinks it’s an easier way (nice to have our hosts back at it again!).
- Adam Mosseri announces another round of updates on IG Reels. Lauren and James Charles are on the same page. Clearly.
- Lauren’s favorite social media platform is… Yes, LinkedIn. And they’ve made some upgrades.
- This week’s uploads include Chamberlain Coffee and Tubefilter’s breaking news on Kim Larson’s new gig at YouTube.
Check out Jellysmack’s JellyFi program for creators!
Also, here's Spring’s Link to Plushies.
We have a YouTube Page! Please subscribe and follow. (Thank you!)
Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love to hearing from you! And of course, check out Jellysmack and Spr.ng!
In this episode:
- Liz Perle, Creator Economy Expert and Consultant, steps in for Lauren’s last week of vacation. We learn a lot! Like why Liz thinks the word “creator” is meaningless, generational differences in social media, and why she says, teenagers aren’t addicted to technology, but to each other. (This is all such good stuff!).
- Josh and Liz discuss the latest Pew Research on teens and social media. Liz wants more detailed information and isn’t surprised, Josh is intrigued!
- Creator Dao is a thing and Josh and Liz break it down.
- Jake Paul starts a sports media company, but will it really be BETR? Our hosts have opinions.
- Uploads and Downloads – Dylan LeMay is into Ice Cream and BeReal is really popular!
We have a YouTube Page! Please subscribe and follow us - Click here.
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! And of course, check out Jellysmack and Spr.ng.
In this week’s episode:
- Max Benator, Co-Founder and CEO of Orca steps in for Lauren this week as co-host.
- Netflix and Shonda Rhimes love that we love Bridgerton but there’s a line. Bear and Barlow are being sued.
- Want to know where the $5 billion influencer market spending is going in 2022? Josh breaks it down.
- MrBeast, aka Jimmy Donaldson, hits 100 million.
- Is Live Social Shopping dead or is it thriving? Max Benator and gives us the inside scoop on what’s really going on.
- Josh’s upload. Something to do with Ludwig and MrBeast doing something cool…again.
We have a YouTube Page! Please subscribe and follow us - Click here.
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! And of course, check out Jellysmack and Spr.ng!
In this week’s episode:
- TikTok’s PR problem / Chris Stokel’s expose. All companies deal with this, but is Tiktok trying to underplay China and its underage users? Lauren and Josh hash it out.
- Instagram powerhouses Kylie Jenner and Kim Kardashian are not okay with Meta’s need to be more like TikTok, and they shared those feelings with millions of their followers. Adam Mosseri knows it too. Lauren breaks this down!
- Earnings: Meta drops in revenue and YouTube earnings fall short. So why does Josh still think, “YouTube is a beautiful place.” Perspective people, perspective.
- Uploads and Downloads – sneak peek, an Oxford study, and music on Facebook.
We have a YouTube Page! Please subscribe and follow us! Click here.
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you! And of course, check out Jellysmack and Spr.ng! We love everything about them both!
In this week’s episode:
- Can you guess which of Lauren’s favorite creators joined Linkedin? Is it Cameron Dallas?
- FaZe Clan goes public.
- Youtube announces a new Creator Liaison and he’s creator Rene Ritchie.
- Shopify and Instagram live shopping updates.
- Uploads / Downloads - includes a late night with Mark Rober and Jimmy Kimmel Live.
We have a YouTube Page! Please subscribe and follow us (SEE US) there! Click here:
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack and the streamy awards - please be sure to check it out.
In this week’s episode:
- Walmart and Addison Rae. Bonkers Toys helps her dreams come true. Side note: is Lauren right about Walmart and Los Angeles County?
- Youtube TV is doing what they’ve always wanted to do – getting those TV dollars, but why? And yup, Josh, was right…
- The interview with Ali Adab from Solesavy – sneakers play an integral role in culture. Solesavy taps into the natural evolution of how brands enter the space. They’re also helping creators launch their own brands. Ali also shares what Fetti is doing to help creators add value with Web 3.
- Uploads/Downloads – Spotify is highlighted.
We have a YouTube Page! Please subscribe and follow us (SEE US) there! Click here:
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
In this week’s episode:
- Logan Paul signs with WWE, he’s playing the villain?
- TikTok is pulling back on E-commerce Plan, it's a devastating blow to TikTok
- The Interview with Famous Birthdays’ Evan Britton, learn how it started, how they monetize and Evan's big plans for what’s next (watch out IMDB).
- Uploads and Download – Ryan Trahan Penny Challenge
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
In this week’s episode:
- Who won at Vidcon? Get the summary of what went down.
- What do 2 Million Followers on TikTok versus YouTube mean? Josh & Lauren discuss
- The FCC has its eyes on TikTok again. What is it asking of Apple and Google this time?
- Upload – Tubefilter’s Sam Gutelle, a rare plug from Josh.
Jellysmack’s Get In Touch link: https://jellysmack.com/getintouch/
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
In this week’s episode:
- Facebook’s Mark Zuckerberg makes announcements ahead of Vidcon 2022.
- We’re finally back at Vidcon IN PERSON! And we’re Emceeing the Main Stage!
- Fantastic interview with Content Creator Beth Le Manach, from Entertaining with Beth – gives a great behind-the-scenes look on what it takes to create content and build a business!
- Uploads/Downloads – Ad Rates are trending... in what direction?
Vidcon Jellysmack site link:https://blog.jellysmack.com/
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
In this week’s episode:
- Vidcon 2022 is next week and we’ll be there emceeing the Industry Track Stage.
- Business Insider features Creator Upload in one of its articles.
- Youtube Shorts making huge strides against TikTok and promotes the “multi-format creator” as a way of invigorating a new content strategy.
- Alex Heath’s article in The Verge gets single-out in a rare moment for our podcast, find out why Lauren and Josh had to point it out (involves Facebook and a leak).
- An Upload involving a case study by Facebook, but still featured in the “No Duh Magazine.”
- Serious Download discussion about the FTC Report on Crypto-scamming.
Vidcon Jellysmack site link:https://blog.jellysmack.com/
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
In this week’s episode:
- Lauren apologizes to Josh (What happened?)
- Big announcement concerning VidCon 2022 involving Creator Upload
- Linktree established the industry in this space, now check out what they’re doing and how our hosts feel about it.
- Famous Birthdays is connecting with Amazon’s Alexa. But why?
- Instagram Reels updates, including extending 60 seconds to 90 seconds.
- Upload/Downloads – this week, props again to MrBeast’s Feastables, his chocolate factory film and we get an update on OG Youtuber’s Rhett & Link.
Tubefilter invite link at Vidcon - check it out: https://tubefilter.com/speed
As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
In this week’s episode:
- Lauren’s in New York. Again. Did she just miss Josh?
- TikTok’s “Creative Center” has Josh gushing about the front-facing feature interface…
- A “must listen to” interview with Jeremy Lewis, Senior Director, NFT Acquisition at Crypto.com and co-host of the Podcast Wild ‘Til 9. Gives us the 101 on all things NFT, Cryptocurrency and building communities. When is it a good time to get into the Web3 space? Jeremy’s answer may not be what you expect! Mind. Blown!
- Sheryl Sandberg leaves Facebook/Meta and, of course, Lauren has some serious thoughts about it…surprisingly, Josh disagrees!
As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!
Please visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
In this week’s episode:
- Another Mass Shooting. Can social media move people to act? Hear the positive side, what happened on Reddit.
- TikTok launches live creator subscriptions – copies Twitch. Lauren chimes in and Josh reveals the surprising reason. We’re Just Chatting y’all.
- YouTube Shorts rolls out Ads globally. How does this affect Creators?
- The Interview with Annelies Jansen, COO of Spring – revealing tools that help creators, with a great pitch why Creators should choose Spring over all others!
- Uploads / Downloads – Made In Network invests in creators and Twitter Rebrands?
As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message - We'd love to hear from you!
Please visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors!
Jellysmack is promoting its amazing Creator Program so please be sure to check it out.
~From the Team at Creator Upload
In this week’s episode:
- Creator Clash, a “sporting” event that helps give creators a mental health break? Lauren has questions. Josh explains how boxing helps with burnout, plus all proceeds go to charity.
- Do platforms like Discord, Twitch and Facebook have a responsibility when it comes to violence and hate speech? The Buffalo shooting is just the latest. What can they do, and what should they do.
- YouTube Brandcast 2022 summarized – get the scoop on Lizzo and something about Tom Cruise being a national treasure.
- As always, this week’s upload – it’s so good (hint: TikTok, YouTube and MrBeast's Chocolate).
As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – please subscribe and send us a message - We'd love to hear from you!
One of our sponsors (who we luv!), Jellysmack is promoting its amazing Creator Program – be sure to check it out!
~From the Team at Creator Upload
In this week’s episode:
- Josh and Lauren are finally face-to-face on Broadway!
- Instagram is getting into NFT’s – can we trust Adam Mosseri this time though?
- U.S. users are on track to spending more time on Tiktok than on YouTube. Impressive.
- And a cool interview with Paul Leys, Co-Founder of 368 in NYC – wait, what is 368? Paul tells us, "...it's a lot of things..." and he shares how they make it all work!
- There really is a Global Meme Summit. No, really. MemeCon for short.
Can you guess what this week’s upload is? Hint: It has something to do with Nebula.
As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – please subscribe and send us a message - We'd love to hear from you!
One of our sponsors (who we luv!), Jellysmack is promoting its amazing Creator Program – be sure to check it out!
In this week’s episode:
- LinkedIn gets real serious about Creators and we have the best person to talk about all of it with us as a guest - Andrei Santalo, Global Head of Community and Creators over at LinkedIn. He answers so many questions, but the most important: Who should be a creator on LinkedIn? Hear everything that the platform is doing for Creators, it’s impressive!
- Facebook doesn’t want your audio. What? Yup, looks like there’s a big change happening when it comes to podcasts/live audio and Meta. Lauren shares the inside scoop, (you know she used to work over there, right?).
- TikTok is splitting ad revenue and Josh has something to say about all of it, specifically the name TikTok Pulse - something to do with MTV? (Do our listeners know MTV? Note to self: google MTV).
Last but not least, this week’s download/upload may surprise you – and maybe not. But it’s kind of a bummer. Either way, glad you stopped by!
As always, catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – please subscribe and send us a message. We’re getting bigger, but we’d love to hear from you and we'll always do our best to respond!
PS. One of our sponsors, Jellysmack is promoting its amazing Creator Program – be sure to check it out!
~ From the Team at Creator Upload
In this week's episode:
- What will it take for you (and Lauren) to use Twitter again? Elon Musk bid. Pros and cons.
- YouTube’s monetization of Shorts could be a game-changer.
- What makes a creator investible? Jellysmack makes an amazing acquisition.
- All this plus, Lauren defines what freedom of speech is, Josh asks who Lauren’s celebrity crush is (and she totally answers!) and we get product updates on Instagram and Instagram Reels.
- And yes, as always - uploads and downloads from our fab hosts.
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment wherever you listen and visit our website www.creatorupload.com – subscribe and send us a message. We’re getting bigger, but we’d love to hear from you and will always do our best to respond!
~ From the Team at Creator Upload
We’re celebrating for a pretty cool reason! We’re also summarizing the best moments from the week:
- Josh goes to a swanky dinner in Manhattan and hangs out with former mogul media types and big-time CEOs and Lauren asks what we all want to know: What? And better yet, who was there?
- For Clubhouse and all of its copycats, only one seems to be surviving. Is it Spotify’s Greenroom, Meta Live Audio Rooms, or Twitter Spaces?
- Instagram Reels is out with some new features. Lauren breaks down all three of them.
- Shopify’s acquired Dovetale. Smart? Vision?
- Downloads and Uploads includes CNN+ and Rolling Stone Magazine.
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you!
~ From the Team at Creator Upload
On today’s episode, we have an amazing guest host, Brendan Gahan, Partner & Chief Social Officer at Mekanism. We get Brendan’s influencer marketing eye on all of our top stories!
- What Piper Sandler’s biannual report means in terms of Gen Z and top influencers Emma Chamberlain and her coffee brand.
- Speaking of coffee... ever wonder why a Veteran-owned, successful coffee brand like Black Rifle Coffee Company, co-owned by famous internet personality, Mat Best is not on the forefront of social media news? Josh and Brendan dig into it.
- The brilliance behind BRCC and how these creators might have pulled off branding in the best way possible for creators.
- Instagram Reels creators and revenue cuts. Creative Juice and its interesting take on creator funding. TikTok revs up Stories. Pokemon, WrestleMania, and something to do with Logan Paul.
- As always, our Uploads and Downloads!
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you!
~From the team at Creator Upload
Did Will Smith’s actions at the Academy Awards change the viewership of MrBeast's long-held YouTube record? Josh explains how Reddit got involved and how The Guardian may have changed the game by converting the event so quickly garnering millions of views. There’s the Washington Post article discussing Facebook’s hiring of a conservative lobbying firm to undermine TikTok and, Meta doesn’t deny it. Pinterest adds to their Creator Fund, but can it compare to YouTube, Facebook, Tiktok, or even Snapchat? Starting small may be the smarter move.
As always, we have uploads. Hint: Josh talks Cryptocurrency and Lauren doesn’t drink coffee but will support Awesome Coffee for a great cause.
Catch a new episode every Friday on your favorite podcasting site. Please leave a comment on Apple or, Spotify and visit our website www.creatorupload.com. Subscribe and send us a message. We’d love to hear from you!
~From the team at Creator Upload
Game Developers Conference is happening right now and you’d be forgiven if you mistook Unity’s latest avatar in the teaser Enemies for a real person! The new tech is so accurate, even wrinkles and blood flow are on point! Lauren and Josh talk about Unity’s latest and whether or not the real time video game developer is too much for Western tastes? And more importantly, will we still be able to choose animal-like or cartoony avatars?
Next up is Instagram and its fancy new terminology to explain... we’re not sure what. But it’s “deterministic” and Lauren’s all over it. The intention from IG seems good – wanting to give people options over their feeds, but maybe giving users control over their own feeds would be a better idea? Uhem, yeah! Wait till you hear the grades Josh and Lauren give for this well-intended roll-out. Surprising? Not so much.
Shopify has come up with linkpop. A new link in bio that connects you directly to all things Shopify. Brilliant? Our team thinks... well we can’t ruin the fun. Listen to the show. But is Linktree bumming out about all of this...Hmmm?
Either way, Tiktok has rolled out Stories, no one is shocked or surprised – if anything, everyone’s a little confused as to why it took so long. Josh shares his worries for the short form video platform and Lauren reminds him, “It’s not about you.” Gotta love it.
Don’t miss Josh’s upload – it concerns Web 3 and someone who leaked their pitch deck. Ha!
We’re everything you need to know about the Creator Economy!
- From the Team at Creator Upload
Yes, you read that right – the White House reached out to TikTok Stars to help spread the message about Ukraine. The idea was to help inform creators about the US policy towards Russia. In doing so, the White House acknowledged that people are getting their information from these social media platforms. So, why do Lauren and Josh think this is both terrifying and genius? And what does Saturday Night Live have to do with all of it? I’m curious too!
After wrapping your head around that, it looks like we’re really touching on the “madness” part of March Madness, in this episode. The NCAA suspends members of Kent State for talking smack against Akron and Josh and Lauren discuss - Did the punishment fit the crime? Was it actually a crime? Isn’t smack-talking part of the game? Lauren makes a valid point, “Do people really need to do everything online?” Hmmm.
Instacart rolls out a recipe ingredient delivery service that would allow creators to link their TikTok videos to shopping lists. Even though it’s currently a limited program, the possibilities are incredible. Both Josh and Lauren are excited about this but they have so many questions. I bet you do too!
We’re also breaking down Vimeo’s changing platform and what it means to Patreon and its creators. And of course, Josh and Lauren give you the info on Pinterest’s latest answer to TikTok, perhaps?
Don’t miss Josh’s upload and listen for where Lauren says, “Internet. Love it, hate it, it’s complicated.” She’s not wrong!
As always, we’re everything you need to know about the Creator Economy!
- From the Team at Creator Upload
Brandon Sanderson is a prolific author who basically bypassed his publisher TOR to self-publish his next set of books through his own company, Dragonsteel using Kickstarter to raise funding to the tune of $26M. Is it possible for anyone else to follow in his footsteps? Are we heading back to the days when creators can fund projects in substantial ways through Kickstarter and Indiegogo? Lauren and Josh talk about it. And, surprisingly, the answer may be exactly what you think.
Yes, Amazon launched AMP. They’ll compete with the likes of Clubhouse, Twitter Spaces, Facebook Live, Telegram Voice Chat, etc. But what makes AMP different is its access to a large catalog of music! Want to know how that might work for those with a pre-existing audience? What about that DJ who knows how to curate a great playlist? Lauren discusses how it might all work, and why it could be a game-changer. They both dive a little deeper - imagine the possibilities if AMP is somehow intertwined with a live streaming space like Twitch? Whoa! Should Spotify duplicate this model? It’s all pretty exciting!
Also, YouTube wants to pay podcasters to upload the video versions of their shows. They’re offering grants of up to $300K and Josh is Bullish on the idea! But why?
We also get Lauren’s uploads which include the D’Amelio family and Josh gives us the scoop on Snoop Dogg and his further venture into Gaming - FaZe. And yeah, did you notice Snoop’s necklace at the Superbowl? Me either. Josh, however, did. And he’s sharing the details.
Did we mention, we’re glad you’re here? We are!
- From the Team at – www.creatorupload.com
Curious what the natural evolution of a YouTube creator is? Check out this episode where Joshua Cohen and Lauren Schnipper explain how the final stop and aspiration for any successful creator seems to always lead to LinkedIn. Best example that happened this week? MrBeast joins LinkedIn and everyone wonders but why? Well, he wasn’t the first. Jessica Alba with the Honest Company, Ryan Reynolds with MNTN, - it all comes down to LinkedIn being the place where creators reach an entirely new audience and show their business chops. Josh says, "LinkedIn is the final creator frontier." It's a whole other kind of flex and we’re here for it. Josh and Lauren break it down.
As always there’s the fun stuff: did you see Randi Zuckerberg's latest? Yup, they saw it too. Crypto Cringe-worthy or NFT fantabulous? You’ll have to listen and find out. At the end of the day, we’re all here talking about it, so maybe it worked? They also chime in on the State of the Union address - what does it mean for actual regulations on social media platforms that some have been begging for? Tiktok jumps in on the long-form 10-minute video - Lauren has real concerns. Hank Green had something to say about it too! And, yes, Josh gives us his upload/download and all we can reveal here is it involves... South By Southwest.
Everything you need to know about the Creator Economy!
- From the Team at Creator Upload
As always, we’re touching base on everything you need to know about the Creator Economy.
In this episode, we’re catching up on what’s new with Facebook & Instagram Reels. Could it be Meta’s new answer to TikTok? Maybe. We dive into how they plan on making it work - here’s a hint: monetization for creators that includes banner ads on videos.
Do you know what Upfronts are? The New Fronts? We get the breakdown of where it comes from, how it came to be, and why YouTube is fiercely going after Television advertising dollars.
Of course, the big interview with Danny Casale covers it all – the artist talks about why he calls himself an Artist above all else, explains his brilliant journey from kid YouTuber to the work he’s doing today and gives his take on how NFT’s can be lucrative for creators.
- From the team at Creator Upload
Snap is adding midroll ads to stories, will this work or be too disruptivesn? Spotter raises $200M from Softbank, but is that actually that much? And can they succeed? Lauren has thoughts. And more!
Meta is on the defensive about threatening to leave the EU, Tiktok updates policy on everything from drugs, to misgendering and a million other things but Lauren is most surprised that they mentioned a "kids version" of Tiktok. Why is no one else freaking out about this? Snap's numbers are going up and Spring is getting into instant NFTs.
Despite massive revenues, Facebook stock takes a huge dive after earnings call, YT earnings are relatively the same, MrBeast is going into food and doing major giveaways, Airrack got $3M to teach you how to be a Creator and Koji raises $20M to be the future of link-in-bios
YouTube just lost three very big executives who have been with the company several years (a couple of them 15 years!). At least two of them are moving into roles at crypto/Web3 companies. Are we sensing a theme here?!? Also, Hank Green lays out the argument for why YouTube is so good (it pays creators) and why TikTok isn't as good as it can be (it doesn't pay creators enough). Plus, Jellysmack is getting into the we'll-license-your-back-catalog-of-YouTube-videos-for-upfront-cash game with $500 million in tow.
Youtube is shutting down all of their original programming minus ouTube Kids Fund and the Black Voices Fund and Entertainment vet Suzanne Daniels is exiting, Instagram is rolling out subscriptions to ten Creators, Linkedin is in beta on it's Clubhouse competitor and more!
Jessy Grossman from Women in Influencer Marketing joins the podcast, Instagram is going to allow grid customization, Youtube is being called out as a spreader of misinformation what are they doing about it? Josh talks world of women and FB dating is done!
Jake Paul is at war with Dana White and the UFC, Facebook gaming views are up by 45% YOY, Tiktok is letting you repost selectively
TikTok is partnering up with the same people behind Beast Burger to bring viral food items to a food delivery service near you. Meanwhile, at least one veteran YouTuber is trying to phase himself off the platform and phase a virtual avatar of himself in. And here's what we learned in 2021 and what's in store for 2022.
Tiktok is making changes to it's algo to protect the kids. Why does it seem enough when Instagram does the same thing and it's never enough? Meta is coming in hot with the Metaverse, Minecraft has a TRILLION views on Youtube and Twitch's cofounder can't resist NFTS
Head of Instagram Adam Mosseri testifies before congress but not before he adds safety measures for teens, Facebook is giving profiles a lot of the same features as pages, Casey Neistat is starting film school while talking sh*t about film school and The Streramys are live this week
Larray is the MC of the 11th annual Streamy Awards, Jack Dorsey Finally Quits Twitter what does this mean for the product?, TikTok rolls out Creator Next and expands money-making opportunities for creators, 100 Thieves Is Now Worth $460 Million
FaZe Clan Inks Wide-Ranging Sponsorship Pact With Sports Bettor DraftKings, Pinterest Launches ‘TwoTwenty’ Experimental Products Division Amid Push Into Video, Jellysmack acquires Kamua
Youtube is hiding dislike counts, Youtube's shopping lineup is huge #MrBeast #DonutMedia, #GordonRamsay, #PatrickStarrr, #JackieAina, #MannyMUA, Youtube is paying Creators to do shorts, Instagram is gearing up for subscriptions, Clubhouse is letting you record and share later.
MrBeast launches #teamseas with Mark Rober and has already raised $12M, Zuck already dropped Oculus from Meta, what's next? Pinterest TV is the best thing we knew we needed and don't have to wait for anymore.
New Creators are coming back to Youtube via shorts, Facebook is now META, Dhar Mann makes the afterschool specials that we all need and launches an app that reaches #1
10% of YouTube's workforce is dedicated to helping creators navigate YouTube and their careers. That's a LOT! YouTube should be shouting that from the rooftops (or the pages of the Wall Street Journal - which they basically already are). Meanwhile, Kevin Systrom is probably laughing or crying that Instagram is now fully desktoppable. And the heat is turning up for Mark Zuckerberg, so he's getting out a name. Oh. We also made a (rare) mistake. So we corrected that, too.
Facebook can't catch a break - first the whistleblower, then the outage, what's next? Youtube is making so much money and Snap is still giving away money
The Facebook Files exposé in the WSJ shows they knew they were harming kids, should they make IG for kids? Snapchat isn't paying much anymore and Tiktok has 1 Billion users
Nuseir Yassin aka Nas Daily talks to Lauren and Josh about his start up Nas Academy and what it takes to be come a Creator Entrepreneur. Lauren and Josh debate whether or not Youtube stole their Podcast name.
Addison Rae's gender-swapping 'She's All That' redux was panned by critics, not liked by users of Rotten Tomatoes, and was watched by, like, a @#$ ton of people. So, Netflix did what Netflix does and booked her to a multi-picture deal because data rules everything around us.
TikTok also overtook everything as the most-watched app per person. That's according to App Annie, which says the average US consumer stared at TikTok for 24 hours in the last 30 days. YouTube clocked in at 22 hours and change. It's all about the opportunity costs.
Meanwhile, Twitter still wants to be more like Facebook and Reddit. Dave Portnoy is starting his own pizza brand. And Instagram sheds some light on how influencers get Verified. (It's not from bribing Instagram employers....anymore...allegedly...)
Vine's co-founder spawned virality by confining everyone to a six-second block of video. Now he's doing kinda the same thing in crypto. Meanwhile, TikTok wants you to shop a LOT on TikTok, Twitter wants you to pay creators for exclusive content, Facebook wants you to play Fantasy Sports (but not with $$$), and Amazon is reinventing audio (Spoiler Alert: It's radio.).
Crypto hasn't gone anywhere, UTA is partnering with the Creator commerce company, Pietra, to create brands with its clients, Tiktok is adding minutes to video which means ads are coming, IG is getting rid of the swipe! What does this mean for the Link-in-bio industry which is hot hot hot and Vidcon is cancelled.
Josh bought a Crypto Punk. Well, he kinda bought a Crypto Punk. And it was at a party. Well, it was kinda at a party. Let him tell you the story and also how one man is shattering the old-school, tech-journalism, pay-for-play paradigm along the way.
Meanwhile, OnlyFans really wants to go mainstream, investing in creators isn't that difficult to wrap your head around, and YouTube is figuring out more ways to better answer your questions, which lead to more of your attention.
Fred Wilson is a prominent Venture Capitalist who Lauren may or may not know. Regardless, he this week wrote a very compelling blog post about the promise of crypto and the when, how, and why of crypto gathering mainstream adoption and how incumbent kings of the internet looks like they'll last forever, but then something like social NFTs come around and now they look like Ozymandias. It's a party. New nerd millionaires of the world are invited, but they want you to come along, too.
Meanwhile. after nearly a decade post-Facebook-acquisition, Instagram is kinda cleaning up its platform. YouTube is cleaning up, too, forcing children's programming to be less commercial or face banishment from the de-facto babysitter of today that is YouTube Kids. Also, Under Armour just signed Nick Mercs, who is not a professional athlete, but is a professional gamer. There's some crazy stats to back up why that's a good move, too.
Corinna Kopf is a 25-year-old YouTuber and member of David Dobrik's Vlog Squad. She's also made over $4 million on OnlyFans in less than two months. But what's potentially equally, if not more interesting, is that there's a site called FanMetrics that's aggregating OnlyFans stats. Could be legit-ish. Could be shady. But it's getting about 2 million visits a month.
Meanwhile, TikTok wants to be Snapchat and/or Instagram. But why? And YouTube is giving thousands of creators a month between $100 and $10,000, which is a lot of money in aggregate, but doesn't really sound like a lot the way they said it.
YouTube, TikTok, and Amazon are all in different stages of their live ecommerce journeys, but one thing's for sure. If Asia is any indicator, this sector is going to be BIG. And it's going to be here sooner than you think.
Meanwhile the future of gaming and LVMH (Louis Vuitton, et al) + Kering (Gucci, et al) + fashion houses at large are all intertwined. Both sectors like to contemplate the future and push the limits of what's possible in popular culture. It's a natural fit.
Rhett & Link are also using their Daddys of YouTube status - and incredibly successful careers and business building acumen - to invest $5 million in creators. And TikTok may soon crown a new king in Khaby Lame.
Mark Zuckerberg announced that Facebook will be putting $1 billion towards creators through 2022. It's a lot of $$$, but it's also not really a lot of $$$ when you compare it to how much YouTube is paying out creators every year.
Plus, Netflix is using YouTube as a farm league for kids content. And Nas Daily and The Bucket List Family raise $11 million and $10 million a piece to pursue their own venture-backed startup ideas.
Also, Josh is still bullish on YouTube Shorts.
Is Tiktok becoming Linkedin? Or Cameo or both? Karat raised a bunch of money to give more cook Credit cards to Creators, Fidji Simo OG FB exec is leaving!!
The NCAA just made it so college athletes can exploit their name, image, and likeness for personal profit. It's about time! The organization didn't want this outcome, but is getting ahead of the way the wind is blowing before the Supreme Court makes them. Expect an immediate land gram among managers, PR, agents, influencer marketers, and more. Also, expect a LOT more college athletes to be way more public online.
Meanwhile. Head of Instagram Adam Mosseri says his platform is no longer solely a photo-sharing app. It's gotta innovate to keep up with massive competition (aka TikTok), which is also good for Facebook because it needs some competition to fend of the Feds.
Head of Facebook App Fidji Simo took some shots at Apple, saying it's 30% take on the App store is crippling to creators. It's the latest public pop shot in an ongoing rivalry that's been years in the making.
Also, YouTube put its name on a concert venue and Josh was quoted in the New York Times and told no one about it.
You've never heard of Topper Guild, but he was just the most viewed YouTube channel in the world last month with over 3.2 billion views. Spoiler Alert: It's all from YouTube Shorts.
Meanwhile, Head of Instagram Adam Mosseri is here to demystify the algorithm live every Friday. His boss, Mark Zuckerberg, is also getting active on Facebook being very "real" and totally "normal."
Twitter is vying to be super pro-creator with its revenue splits. FaZe Clan teams up with an iconic contemporary artist. And there's more!
Alexandra Cooper got 100% control of 'Call Her Daddy's IP after a split with co-host Sofia Franklyn during a contract renewal with Dave Portnoy and Barstool Sports. But now Cooper took her show to Spotify in a reported $100 million deal. Josh thinks it's going to fundamentally change the the way platforms do their contracts with creators. Lauren agrees. Obviously.
Plus, TikTok - not YouTube - is going to the title sponsor of VidCon this year. Is it a big deal? YES!!! 100% But also no, not really. But maybe?
And an AMAZING interview with Rami Perlman - aka LondonBridgeMusic aka co-founder of Space yacht - about the future of music discovery on Twitch, NFTs, and how indie artists work and play in today's hyper-connected media ecosystem.
Mark Zuckerberg is ALL about creators now, kicking of Instagram's first-ever Creator Week. Meanwhile, Instagram head Adam Mosseri reveals some intricacies of Instagram's algorithm. Logan Paul and Floyd Mayweather made $$$ on their exhibition boxing match, but mostly from sponsors buying up nearly all available real estate. And Apple's got 99 problems, of which creators make up about 30%.
An app you've never heard of is heralding the Age of the Creator. Meanwhile, brands are getting VERY good at getting viewers to buy products on TikTok, YouTube is paying out billions a year to the music industry (include $1.2 billion from videos created by users), a YouTuber is auctioning off royalties for his library content, and edgy YouTube channel Nelk will be your next alcohol tycoons.
TikTok is ushering in a new wave of experiential virality not seen since the Cronut. Meanwhile, Snapchat is charting its own $500 million augmented reality path away from other video platforms. Instagram and Facebook are letting you hide likes and may never develop that app for pre-teens. And an original YouTube viral video just sold for over $750K.
TikTok is going to help its creators get corporate jobs. YouTube is leveling up its Shorts game - to the tune of $100 million - to get itself into short-form conversations. TikTok is also playing around with having people pay for promo, but will it ruin the community vibe? And Jellysmack is now in bed with Softbank.
YouTube is beating its television viewership numbers into the heads of any advertisers within earshot. And they should too, because a LOT of people are watching YouTube on TV. Meanwhile, Snapchat gets a LOT of Gen Zers to tune into its original programming. It's also launching a Creator Marketplace (a la TikTok and Instagram - obviously) to match brands up with creators and lenses. Will Smith is also doing deals with seemingly ALL the platforms.
Mark Zuckerberg talks with Head of Instagram Adam Mosseri about creator monetization on Instagram as Lauren Schnipper bangs her head against a wall screaming, "It's about time!" Meanwhile, Jeff Wittek of David Dobrik's Vlog Squad becomes one of the top Patreon creators in just 10 short days. Google's earnings crush as shorts pick up steam and everyone is using Facebook's marketplace.
Mark Zuckerberg goes on Casey Newton's Discord server for a live audio talk about how Facebook is also launching live audio talk functionality. Meanwhile, Facebook is also trying to make the News Feed not terrible and make you not hate other members of your family. We also consider whether or not the dislike button on YouTube is actually something to really like. And Jake Paul had another big boxing payday.
Linkedin is building features for Creators, What is community going to do with $90M, Snap is perfectly suited for ecommerce and Rich Greenfield from Lightshed rants on all things!
Patreon's $4 Billion valuation, Clubhouse tipping Creators, Spotify podcast secrets, MrBeast goes to Facebook and Snap.
David Dobrik canceled, Does Dispo have a future, MrBeast supports Creators, Vidcon is BACK
Josh is obsessed with Youtube Shorts, Clubhouse supports Creators, Facebook is paying, Instagram is protecting teens.
Roblox goes public, Facebook Gaming sets the rules to win, Monetizing Creators, Magiclinks is the Creator businesses you should know about.
Clubhouse is here to stay, Logan Paul is making millions with NFTs and Pokeman, Billboard is finally giving FB some credit and what does Instagram like?
Creator Upload, Spotify & Twitter try ssubs, NTWRK is changing Creator Commerce, Logan Paul keeps making money. NFTS, Dobrik Dispo
Tiktok is huge, YT Tiktok copycat makes it's way to 'merica, Dobrik's Dispo vs. Instagram, and We are the Creator Business you should know about.
Instagram will downgrade Tiktok reposts, Is Reels going to last? David Dobrik bought a $9.5M house, Facebook is coming for Clubhouse
Instagram is saving your deleted content, Youtube is paying, Stadia gets out of games, Mo.na is a Creator business you should know about.
Reddit vs. Wall Street, Gamestop, Teespring becomes Spri.ng, Youtube reveals big numbers.
Fake news is down on socials, snapchat pays, instagram has too much going on, apple is going to finally place a bet on podcasts, maybe?
Trump was banned or restricted on REDDIT, TWITCH, SHOPIFY, TWITTER, GOOGLE, YOUTUBE, FACEBOOK, INSTAGRAM, SNAPCHAT, TIKTOK, APPLE, DISCORD, PINTEREST, AMAZON AWS, STRIPE, OKTA, TWILIO. Tiktok and YT are giving money to Black Creators, Superbam is the Creaor business of the week, and Pewdiepie is going ot make his FB debut.
Is Charli D'Amelio a TikToker or Youtuber? Dobrik can't quit, Liza Koshy and Will Smith, The Streamy Awards
Is Facebook a Monopoly? Will Kevin Systrom come back to Instagram, Celeb make millions on Cameo, Logan Paul wants to fight Maywheather, Ryan and Roblox.
TikTok test extending video length, Facebook Gaming rolls out Hanging, Jake Paul wants to box Conor McGregor and thinks COVID is a hoax.
Youtube is not paying [some] Creators, Instagram Shopping, Instagram Reels, Twitter copies Instagram who copied Snap or was it Tiktok, Facebook and stealing video
Youtube won't pull fake news, Ninja hates Youtubers, Snaps wants you show how famous you are, Make money on Facebook.
Lauren and Joshua discuss Tiktok and Shopify's new partnership, Broadband TV going public in Canada, guest Matt Bilinksy discusses Creators building businesses and helping Dobrik raise $4 Million, Kindred helping Creators discuss mental health and how Stephanie Horbaczewski raised more money.
Lauren and Joshua discuss the fall of Quibi, start up Stir raising $4 Million to help Creators run their businesses, AOC dominating Twitch, Snap's record earnings and more
Lauren and Joshua discuss Youtube's new push in ecommerce, FB's new A/B testing for Creators, Youtube's Ben Relles joins us to talk #goodtovote and Greg Goodfried's exit from UTA to join the D'Amelio universe
Lauren and Joshua discuss David Dobrik's $4 Million raise for Dispo, his potential pizza line, Bryce Hall and the Sway LA's investment in 401Ks, Kids Diana toys heading to Walmart and how the internet is having its best week ever.
Lauren and Joshua discuss David Dobrik getting 80K people to register to vote by doing a Tesla giveaway, OnlyTweets which finally gives Creators the power to monetize their Twitter, Discord's massive growth, Bryce Hall's new podcast and more
Lauren and Joshua discuss the Tiktok (non) sale, the new alliance between Twitter, Facebook and Youtube to combat harmful content, Youtube using AI to age-gate content, Youtube Creators gamifying registering to vote.
Lauren and Joshua discuss Youtube's new Tiktok competitor "Shorts", Facebook Gaming's new music deal, Charli D'Amelio joining Triller, Oracle's new partnership with Tiktok and Logan Paul raking in $30 million in merch sales.
Lauren and Joshua discuss the Chinese government's new export controls over algorithms and what that might to do a potential Tiktok sale, Snapchat's new public profiles, Facebook Watch's 1.2 billion viewers, Teespring's new marketing hire and more.
Lauren and Joshua discuss Patreon's raise and $1.2M valuation, Superbam claiming 10 Billion views for Creators, Teespring's partnership with Tiktok, Charli D'Amelio's deal with Dunkin' and our first guest Phil Ranta tells us what's up with Facebook gaming
Lauren and Joshua discuss Kevin Mayer's departure from Tiktok, Tiktok suing the Trump administration, Youtube's massive video takedown due to COVID policies and more.
Lauren and Joshua discuss Snapchat "Systrom'ing" Tiktok, Instagram's new way to take up more of your time, David Dobrik's new social media platform and more.
Lauren and Joshua discuss Tiktok's first batch of Creators that it's giving money to, Tiktok's highest earners, Facebook's program for Black Creators, and remonetizing Creators after they've been kicked out of the Youtube Partner Program
Lauren and Joshua discuss Tiktok's possible US ban and/or acquisition by Microsoft, the launch of Reels on Instagram, Triller, Clash and other Tiktok competators, FB's new move with music videos, the Hype House and Jake Paul and guns. Is he finally done?
Lauren and Joshua discuss the fact that Quibi might actually be really great, Tiktok paying $200 million to Creators, Spotify's commitment to podcast video, Liza Koshy's new movie and more.
Lauren and Joshua discuss Youtube's new transparency about how they pay Creators, Spotify's new podcast charts, Quibi's lack of conversion into paying customers, how to download your Tiktok videos and more
The 20th episode! Lauren and Joshua discuss Hamilton's impact on Disney +, Tiktok's ban in India, their new self-service ad product, Youtube allowing midroll for 8-minute video and Joey Graceffa's still got it!
Lauren and Joshua discuss the New Fronts, Mixer shutting down, Vidcon Now's first tentpole, sexual assault allegations in the gaming community and Cobra Kai finally finding its home on Netflix.
Lauren and Joshua discuss Vidcon 2020, Facebook's new gaming monetization options, Instagram's checking itself for unconscious bias, Snapchat's partner summit, Airbnb collabing with Tiktok, and more.
Lauren and Joshua discuss how all of the major platforms have reacted to the Black Lives Matter movement.
Lauren and Joshua discuss Instagram's new monetization features, Facebook's latest TikTok inspired app, Sephora's newest influencer class and Wengie's Futurcon
Lauren and Joshua discuss Joe Rogan's unprecedented $100 million deal with Spotify, Call her Daddy Podcast Controversy and the larger implications for talent, Tiktok's new CEO and the end, for now, of Some Good News.
Lauren and Joshua discuss Famebit shuttering self serve, Katzenberg's excuses for Quibi's disappointing launch, Twitter letting everyone work a home forever, NBC picking up A Little Late with Lilly Singh and more
Lauren and Joshua discuss Pewidepie's new streaming deal with Youtube, Spotify trying native video podcasts, Quibi putting full episodes on Youtube and Tiktok goes Hollywood
Lauren and Joshua discuss Patreon's layoffs, Quibi's cease and desist to a fan podcast, YouTube's huge first quarter, Tiktoks 2 Billion and more platform updates in the time of COVID.
Lauren and Joshua discuss YouTube Slate Of COVID-19 Specials, YouTube Creators Disclosing Their Declining AdSense Rates, FaZe Clan Raising $40 Million In Series A From Slew Of Top Rappers, Athletes, Music Execs, Facebook Debuts Dedicated—And Ad-Free—Gaming App, Netflix's 15M new users and answer a listener question.
Lauren and Joshua discuss Instagram's massive week of announcements - Live is on Desktop, Direct is on Desktop, New features for small businesses and the new tell all book about Instagram, Tiktok Pledging $250 Million For Coronavirus Relief, $125 Million In Ad Credits For Small Businesses and more Uploads.
Lauren and Joshua discuss Quibi's less than stellar launch numbers, Facebook Gaming launching Tournaments, The Hype Houses ongoing drama, Some Good News from John Krasinksi making us all feel great, Buzzfeed's virtual Sedar, Cocomelon as the reigning queen of Youtube and some shoutouts to industry movers and shakers
Lauren and Joshua discuss Patreon gaining 30K new Creators due to Covid, O'Reilly media shuttering its live events division, YouTube Plans to take on TikTok and all of the positive content.
Lauren and Joshua discuss Vidcon canceling due to Coronavirus, Mark Rober living his dream of being a physics teacher, Nastya Radzinskaya the 6-year-old Youtube phenom, Instagram making it easier to go live with friends, and Gal Gadot's Imagine mistep.
Lauren and Joshua talk about World Health Organization Launching a Daily Livestreamed Concert Series, Coronavirus Shutdowns Could Increase Viewers’ Content Consumption, how coronavirus is forcing tech giants to make a risky bet on AI and how Youtuber Cassey Ho aka Blogilaties and water can keep you sane.
Lauren and Joshua talk about how Coronavirus is affecting the Creator ecosystem. From the postponement of Vidcon Abu Dhabi and SXSW to Youtube demonetizing videos that discuss Coronavirus. They also discuss the new controversy around the Hype House.
Lauren and Joshua discuss YouTube letting Creators sell their own ads, Vine successor ‘Byte’ launching pooled monetization program, Meghan Reinks getting hacked and the pros and cons of working with micro-influencers vs. large individual Creators.
Lauren and Joshua talk about Patreon giving Creators cash advances, Youtube's new Creator liaison, Toy Fair, how Creators will be evolving and T-Series' new milestone.
Lauren and Joshua talk about Jake Paul's new venture, YouTube's $3 Billion payout to the music industry, Kids Creators diversifying into Toys, and how Creators make money.
Lauren and Joshua introduce Planet Upload and realized they are doing this to make sure moms know what Creators are. They talk about IGTV monetization, Coco Melon getting into merch, Michael Bloomberg and his memes, the biggest story out of 2019 and what the difference is between a Creator and an Influencer.