Automation Unplugged Podcast: Recent Episodes
Ron Callis
Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
SHOW NOTES
In this episode, Robert and I discussed:
- Why selling his company at age 30 turned out to be the best lesson of his career.
- How their showroom and light lab sell what a conversation never could.
- The in-house training program that cut ramp time for a job site lead from ten years to two.
- And why a $20 million company had to go back to a single point of contact to keep feeling small to its clients.
Whether you're early in your growth or running a company that has outgrown how you used to do things, you're going to love this conversation. So settle in and enjoy my conversation with Robert Haecker. Let's get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au365
SHOW NOTES
In this episode, Mike and I discussed:
- How AI image editing helps his team solve real client challenges — from removing private artwork and family photos before sharing project images, to swapping out unlicensed content on screens.
- How he uses simple ChatGPT prompts to turn a designer's scale elevation drawing into side-by-side visuals, helping clients make decisions faster and reducing costly change-orders after installation.
- And how Bethesda Systems is building an AI culture from the ground up, including weekly leadership meetings with hands-on AI demos and shared licenses across the team.
What makes this conversation so valuable is that Mike doesn't call himself an AI expert — and that's exactly the point. He's a business owner who started with simple experiments and turned them into practical tools that improve margins and client communication.
Whether you're already experimenting with AI or just trying to understand where to begin, you're going to get a lot of value from this conversation.
So settle in and enjoy my conversation with Mike Wilson. Let's get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au364
SHOW NOTES
In this episode, Ollie and I discussed:
- Why founder-led sales eventually becomes the ceiling on your growth, how the "founder advantage" makes it unfair to expect your salespeople to sell like you do, and the path to getting off the hamster wheel.
- The five-pillar operating system Sales Velocity uses to build scalable sales machines—positioning, process, people, performance, and planning—and how to find the key constraint holding your team back.
- And practical tactics you can implement right away: how to attract, assess, and onboard sales talent without falling for the "black book" myth, why public dashboards tracking percentage of time gone versus target achieved create ownership and urgency, and how to structure your weekly accountability and coaching meetings.
Whether you're the owner still carrying your company's sales on your own back or you're looking to build a repeatable sales engine, you're going to love this conversation. So settle in and enjoy my conversation with Ollie Tuffney. Let's get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au363
SHOW NOTES
In this episode, Jason and I discussed:
How he scaled Austin Home Systems from a three-person shop to 26 employees and over $7 million in revenue.
How reading Traction helped him define his target market of custom home builders and break through the million-dollar ceiling.
Why joining a ProSource peer group and learning to “be vulnerable” with fellow dealers has been, in his words, life-changing for his business.
Jason is known for his hands-on approach and for building a company focused on quality, service, and long-term relationships. Whether you’re building your own integration firm or just want to hear how a values-driven leader scales a business, you’re going to love this one.
So settle in and enjoy my conversation with Jason Zuniga. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au362
SHOW NOTES
We cover:
- How AI platforms like ChatGPT, Gemini, Claude, and Perplexity are changing the customer research journey — and why integrators need to rethink how they present themselves online
- The concept of EEAT — Experience, Expertise, Authority, and Trust — and how businesses can use content to strengthen their online visibility and credibility
- Practical strategies for capturing and creating content, including project photography, video, case studies, reviews, social media, and websites
Visit the episode page on our website to get the audio recording and video of the original webinar. Now let’s tune in and explore how great content can help your business stand out and attract more of the right customers online.
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au361
SHOW NOTES
In this episode, Jon and I discussed:
- How his experience in NASCAR shaped the way he approaches precision, pressure, troubleshooting, and entrepreneurship in the integration world.
- Why professional design documentation, outsourced engineering partnerships, and strong project planning are critical.
- And how Jon is building Fusion Automation through relationships with architects, designers, and builders, while leaning into high-growth categories like lighting, shades, invisible audio, and digital displays.
Whether you’re interested in building stronger relationships with architects and designers, growing a design-forward integration firm, or hearing how lessons from NASCAR translate into business ownership, you’re going to enjoy this conversation.
So settle in and enjoy my conversation with Jonathan Smith. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au360
SHOW NOTES
In this episode, Blake and I discussed:
- How one simple ChatGPT project opened his eyes to the business potential of AI and led him to start building his own software tools.
- Why Claude Code, AI skills, agentic coding, and tools like MCP are helping non-traditional developers solve real business problems faster than ever before.
- And how Blake built LVN Signals, an AI-powered platform that helps contractors uncover commercial low-voltage opportunities before they hit the bid boards.
Blake brings a unique mix of field experience, community building, software development, and hands-on AI experimentation. This conversation is a real-world look at what’s possible when integrators stop treating AI as a buzzword and start using it to solve practical business challenges.
Whether you’re already experimenting with AI or just trying to understand where to begin, you’re going to get a lot of value from this conversation.
So settle in and enjoy my conversation with Blake Urmos. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au359
SHOW NOTES
In this episode, David and I discussed:
- How EOC Audio grew 400% in six years by prioritizing "buying right," leveraging the power of buying groups, and hiring talent in advance of growth.
- Why long-term success comes from "saying yes" to clients and builders alike, and how David used 12 years of live radio hosting to build a legendary reputation in his market.
- And A look at the rising demand for sophisticated lighting design, motorized window treatments, and the high-growth world of professional golf and shooting simulators.
David brings over five decades of wisdom and a deep passion for the "human" side of the technology business. Whether you’re looking to scale your own integration firm or simply want to hear from a true industry legend, you’re going to love this conversation.
So settle in and enjoy my conversation with David Wexler. Let's get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au358
SHOW NOTES
We cover:
- Why smart ceiling fans represent a growing opportunity for integrators — from comfort and energy savings to aesthetics and whole-home control integration
- The evolution of ceiling fan technology, including DC motors, airflow optimization, and smart controls
- How AI search and large language models are changing the customer journey — and why integrators need to rethink their online visibility strategy to stay competitive in emerging categories like smart fans
- Practical marketing strategies to improve AI visibility, including building authoritative FAQ content that helps prospects discover your business online
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how smart ceiling fans have evolved into a meaningful business opportunity for integrators.
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au357
SHOW NOTES
In this episode, Hally and I discussed:* The power of peer groups and why her V11 group in ProSource has become her most valuable business asset for vulnerability and growth. * How she saved a client over $120,000 by re-engineering a high-voltage lighting hurdle into a low-voltage solution. * And the AI revolution in integration and her journey from "just an email helper" to using Claude for site readiness analysis and meeting accountability.
Hally brings a "yes to everything new" attitude that is infectious. Whether she's talking about the complexity of a 1,000-unit project or her mission to visit 40 countries before she's 40, you're going to find plenty of inspiration here.
So settle in and enjoy my conversation with Hally Patel. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au356
SHOW NOTES
In this episode, Jeremey and I discussed:* His journey from the pro golf circuit to tech inventor, including the wild story of pitching a helmet-cam prototype to investors in a wedding buffet line. * The strategic decision to "throttle" growth by raising prices, ensuring his team maintains a high standard of quality and reputation without burning bridges by growing too fast. * How he is leveraging a new 4,000-square-foot showroom to create emotional experiences for clients and build stronger partnerships with local designers and architects.
Jeremey brings a one of a kind perspective on persistence, innovation, and the discipline required to transition from a solo athlete to a team-leading entrepreneur.
So settle in and enjoy my conversation with Jeremey Jeansonne. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au.
SHOW NOTES
We cover:
- How AI search is changing the way prospects research integrators, compare companies, and decide who to contact
- Why foundational SEO strategies — like Google Business Profile optimization, on-site content, backlinks, reviews, and technical SEO — still matter in the age of AI
- And what business owners can do now to help AI tools understand, trust, and recommend their company when potential clients are searching online
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au354
SHOW NOTES
In this episode, Shawn and I discussed:
- How implementing a structured operating system and focusing on core values allowed Shawn to step back from the "trenches" and empower his team to lead.
- The specific strategies Logic uses to maintain a six-minute response time and build a "sticky" recurring revenue model that keeps clients for life.
- And Shawn’s insights on how AI is streamlining internal operations and what high-growth categories like LED video walls mean for the next era of integration.
Shawn brings a lot of knowledge and a genuine heart for servant leadership. Whether you're looking to scale your team or refine your service model, you're going to find a ton of value in this conversation.
So settle in and enjoy my conversation with Shawn Hansson. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au353
SHOW NOTES
We cover:
- The Four Experiences of Light — and how each plays a distinct role in how people live, relax, and interact with their spaces
- How to sell lighting without selling products, using real-world examples like restaurants, hotels, spas, and homes to help clients emotionally connect to the value of great lighting
- How to market lighting effectively, with strategies that help prospects understand why lighting matters, not just what it costs
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au352
SHOW NOTES
In this episode, Corby and I discussed:
- Why trying to handle your own marketing and web design is often the worst business decision an integrator can make, especially when trying to scale.
- How shifting from "free courtesy support" to tiered recurring service contracts can transform your cash flow and strengthen client satisfaction.
- Why Micro LED technology is the most significant advancement since plasma and how sophisticated, integrated lighting is now a primary driver for generating "awe" with clients.
Corby brings tons of "in-the-trenches" experience, sharing candid lessons on what it takes to step out of your own way to truly scale a business.
So settle in and enjoy my conversation with Corby Vickers. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.
SHOW NOTES
During this webinar, you’ll hear from myself and Russell Warnhoff, Custom Integration Manager at Sony.
We cover:
- Why projection is still a profit engine — and how it competes in key ways against large TVs and direct-view video walls
- Why the Sony brand carries weight and how to use Sony’s “Lens to Living Room” storytelling to elevate your sales conversations
- How to actually market big-screen solutions using the buyer journey, smarter segmentation of your customer list, and the right channel mix to drive hand-raises
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.
SHOW NOTES
In this episode, Doug and I discussed:
- How his background in luxury goods like wine and art allows him to connect emotionally with affluent clients and sell a lifestyle rather than just technical gear.
- The strategic challenge of scaling a business while maintaining the high-touch, personalized "owner experience" that luxury clients expect.
- Why he uses his viral social media presence as a form of "social proof" to build credibility and reach the next generation of technology consumers.
Doug brings a wealth of experience in high-end integration and a unique perspective on the intersection of culture and technology. So settle in and enjoy my conversation with Doug Dushan. Let's get started!
To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com.
SHOW NOTES
Host Ron Callis announces an exciting update to the Automation Unplugged lineup. Starting in June, the podcast's fourth episode each month will pivot from marketing segments to dedicated AI Insights. Join us as we sit down with industry experts to explore real-world AI use cases, practical applications for integrators, and what is actually working in the business world today.
To get the video announcement, visit: onefirefly.com/auspecial
SHOW NOTES
In this episode, Scott and I discussed:
- The evolution of his career from AV integration business owner, to 18 year career with Crestron and even a stint in the NASCAR sponsorship world all preparing Scott to build and lead his high-end lighting design studio
- Why lighting is a critical, high-growth vertical for integrators
- The realities of project management in the lighting space and why on-site collaboration is the secret to moving from "lucky" to consistently "perfect" results
Scott brings a wealth of wisdom, a refreshingly candid perspective on business, and a deep passion for helping integrators build better partnerships. Whether you’re just starting your lighting journey or looking to refine your design process, you'll find a ton of insight in this conversation.
So settle in and enjoy my conversation with Scott Smith. Let's get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au348
SHOW NOTES
We cover:
- What a true “luxury experience” looks like across multiple touchpoints — from your branding, imagery, and website to in-person showroom tours, events, and white-glove follow-up
- How to show up where luxury buyers are researching you online — including Google search, generative AI search, and social — and why unique, high-quality content and imagery matter more than ever
- Event and gifting strategies as powerful tools for deepening relationships with architects, builders, designers, and ultra-high-net-worth clients
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and explore how you can truly own your luxury market.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and home services markets. One Firefly is headquartered in Coral Springs, Florida with staff located throughout North America and has been operating since 2007.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au347
SHOW NOTES
In this episode, Phil, Pat, and I discussed:
- Their 35-year journey from a startup to one of Hawaii’s most respected integration firms
- How they’ve built a lasting company culture through honesty, teamwork, and strong community roots
- Their vision for the next generation, including mentoring future leaders and transitioning ownership to their team
Phil and Pat’s story is one of resilience, innovation, and integrity — a true testament to what’s possible when family, passion, and purpose align.
So settle in and enjoy my conversation with Phil and Pat Mulligan of PAC Hawaii. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au346
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Adam dive into:
- How to identify the AI tools that actually make a difference
- Simple ways to automate repetitive marketing and reporting tasks
- And why the future of business success is built on AI plus human collaboration
Whether you’re just starting to explore AI or looking for smarter ways to integrate it into your day-to-day, you’ll walk away with tangible takeaways to make your work more efficient and effective.
Let's dive in. Here’s Automation Unplugged with Adam Lewis.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au345
SHOW NOTES
In this episode, Tony and I discussed:
- Seura’s evolution from outdoor TVs to its leadership in mirror technology
- Why lighted mirrors are becoming a must-have in luxury homes and hospitality spaces
- The importance of “no fear selling” and building trust with clients to deliver personalized, high-value solutions
Tony brings a powerful mix of industry knowledge, grassroots sales experience, and a passion for showing integrators how to stand out in a competitive market. Whether you’re in custom integration, design, or simply curious about where technology meets elegance, this episode is for you.
So settle in and enjoy my conversation with Tony Blodgett of Seura. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au344
SHOW NOTES
We cover:
- Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevate your role with trade partners
- How to use consistency, credibility, and branding to build trade relationships that actually pay off
- You’ll also hear tactical ideas you can put to work right away, like CEUs, lunch-and-learns, and strategic gifting
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to build trade partner relationships that lead to bigger projects and long-term growth.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Joe and I discussed:
- His transition from integrator to manufacturer — and what he’s learned on both sides of the industry
- The importance of innovation, education, and fair collaboration in product development
- And how technology and design are converging to shape the next evolution of the smart home
Joe brings a genuine enthusiasm for innovation and a deep commitment to helping the industry grow. So settle in and enjoy my conversation with Joe Whitaker. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au342
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Stephen dive into:
- Real-world scenarios where sales and marketing either collaborate or clash
- How shared goals and open communication help both teams win
- Practical steps integrators can take this quarter to strengthen alignment
It’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to maximize both their marketing investment and sales success.
Let’s get into it—here’s Automation Unplugged with Stephen Edwards.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Tom and I discussed:
- What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tracks and speakers, show floor exhibitors, and more.
- Plus: How to save 25% on conference registration.
If you’re attending Lightapalooza this year, be sure to connect with the One Firefly & Amplify People teams while you’re there. We’ll be on the show floor meeting with dealers, and we’re also leading several education sessions around marketing and AI. Check out the schedule on the Lightapalooza website to learn more and register.
With that, let’s dive into this special Lightapalooza-focused episode of Automation Unplugged with Tom Doherty.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au340
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Andrew explore:
- What separates a company that lives its values from one that just lists them on a website
- How intentional leadership creates thriving teams
- And why investing in people is the smartest business strategy of all
If you’ve ever struggled to hire the right fit, keep your culture strong as you scale, or lead your team with more purpose, this conversation is for you.
Let’s dive in — here’s Automation Unplugged with Andrew Pino.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Carley and I discussed:
- How thoughtful design and technology can beautifully coexist
- The importance of early collaboration between designers and integrators
- And Why lighting and wellness are the next frontiers in smart home design
Carley brings creativity, warmth, and a fresh perspective on where our industry is headed. Whether you’re passionate about design, lighting, or redefining the custom integration experience, this episode will inspire you to think differently.
So settle in and enjoy my conversation with Carley Knobloch. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au338
SHOW NOTES
We talk about:
- Key highlights, milestones, and moments that shaped One Firefly in 2025
- The successes we’re most proud of this past year and the challenges that tested us and helped us grow
- How AI is influencing our business today and what it means for One Firefly as we head into 2026
Before we dive in, I want to take a moment to say thank you to everyone who has listened, shared episodes, sent feedback, and supported Automation Unplugged throughout the year. This podcast exists because of you, and we’re incredibly grateful to have you along for the journey.
With that, let’s tune in to our final AU episode of 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Steve and I discussed:
- How Liaison scaled from a single market to a national presence
- Lessons learned from acquisitions and building strong company culture
- And how the Lighting Dojo is empowering integrators to elevate their craft
Steve brings passion, experience, and a true builder’s mindset to everything he does. Whether you’re growing your first team or managing multiple locations, this conversation offers invaluable insights for integrators at every level.
So settle in and enjoy my conversation with Steve Weber. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au336
SHOW NOTES
In this episode, Kris and I discussed:
- How Red5 helps clients navigate security in an increasingly connected and vulnerable world
- Why smart home tech and AI-powered devices are reshaping the threat landscape
- And the mission behind Fox Bravo Overland and its impact on the lives of those who serve
Kris brings a rare blend of operational expertise and personal passion, and this episode offers both insight and inspiration.
Let’s dive in to my conversation with Kris Coleman!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au335
SHOW NOTES
In this episode, Kayla and I discussed:
- How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local markets
- Her three P’s of event success — planning, process, and promotion
- And how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industry
Kayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation.
So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they explore:
- How AV integrators can smooth out feast-or-famine sales cycles
- Why starting with revenue goals is the smartest way to set your marketing spend
- And how to measure ROI so every dollar works harder for your business
Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.
Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Ari and I discussed:
- How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.
- Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.
- The importance of culture and leadership in shaping Sonance’s legacy and future growth.
Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.
So settle in and enjoy my conversation with Ari Supran. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332
SHOW NOTES
During this panel, you’ll hear from:
- Myself — Ron Callis, CEO of One Firefly
- Matt Bernath, President of VITAL, LLC
- Joseph Kolchinsky, CEO of OneVision Resources
- David Warfel, Founding Designer of Light Can Help You
- Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
- Jason Sayen, Founder of I Am Sayen
- Josh Christian, CEO of Home Technology Association
- And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator
Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Kathleen and I discussed:
- Her lifelong connection to the AV industry and how it shaped her leadership style
- What it means to advocate for integrators inside a global company like Sony
- The innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technology
- And how she balances corporate leadership with her passion for creativity, community, and good food in Portland, Oregon
Kathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.
So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Cameron dig into:
- The difference between metrics that matter and vanity stats you can ignore
- How automation and CRM integration can boost efficiency and client experience
- And common mistakes to avoid when measuring marketing ROI
Whether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.
Let’s dive in—here’s Automation Unplugged with Cameron Howitt.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Together, we explore:
- Why physical marketing still resonates in a digital-first world
- How LuxePost combines luxury creative with data-driven targeting and digital tracking
- And how integrators can use this approach to elevate their brand and generate quality leads
If you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.
Let’s dive in!
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Isar and I discussed:
- Why most leaders are still in the early stages of AI adoption
- Practical ways integrators and small-to-medium businesses can start using AI right now
- How AI will reshape customer service, design, and operations in the near future
Isar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future.
So settle in and enjoy my conversation with Isar Meitis. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328
SHOW NOTES
In this episode, Chris and I discussed:
- How culture, process, and profitability fuel growth at Acoustic Design Systems
- Why marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brand
- The future of integration, from lighting and panelized systems to service revenue and M&A
Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.
So settle in and enjoy my conversation with Chris Sterle. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327
SHOW NOTES
In this episode, Chris and I discussed:
- The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the Southeast
- Why cultivating entry-level customers is just as important as serving high-end audiophiles
- How YouTube, events, and a passion for education are expanding the store’s reach and building community
Chris’s journey is a reminder that Hi-Fi is about more than gear — it’s about people, passion, and creating experiences that last. His insights are a must-hear for anyone curious about the state of high-performance audio today.
So settle in and enjoy my conversation with Chris Doughty. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au326
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams.
So without further ado, here’s my conversation with Chris Oram on Elevation.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they discuss:
- Why follow-up is the missing link between clicks and customers
- The common traps integrators fall into—like assuming interest or lacking a clear process
- And how to use tools like CRMs and automation without losing the human touch
Whether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical strategies and Keith’s trademark one-liners to keep you thinking.
Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Keith Kearney.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, John and I discussed:
- The strategy behind building both AV and electrical divisions
- How industry peer networks have impacted his growth journey.
- How family and resilience have shaped his leadership style
John’s journey highlights what it takes to build a resilient business in a fast-changing industry. His insights are a must-hear for anyone passionate about integration and entrepreneurship.
So settle in and enjoy my conversation with John Carter. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au324
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
You’ll hear from me as I guide you through several key topics around on- & off-site SEO, including:
- Best practices for writing unique, keyword-rich page titles, meta descriptions, and header tags for your website that clearly convey each page’s purpose to Google and searchers.
- Aligning your online content to the buyer’s journey to guide both visitors and search engines through your most valuable pages.
- And how to boost your Domain Authority by earning high-quality backlinks from industry sites, social profiles, and brand directories, plus track your score with free tools like Moz.
Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to build authority online.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Andres and I discussed:
- His journey from teenage AV enthusiast to leading a global integration firm
- Maxicon's approach to gifting as a business development technique
- The culture of curiosity and innovation that drives his team forward
Andres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love hearing how technology can transform the way we live, this episode is for you.
So settle in and enjoy my conversation with Andres Klein. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au322
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
This conversation is hosted by Kat Wheeler, and together they explore:
- Why so many AV dealers struggle to develop a clear marketing strategy
- Common mistakes like copying competitors or rushing ROI expectations
- And How to build a balanced, long-term marketing plan that actually drives results
Whether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.
Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Ellie O’Hara.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Jay and I discussed:
- His evolution from startup founder to leading a luxury smart home brand in Beverly Hills
- The unique demands of serving high-profile clients with discretion and excellence
- His experiences on national TV and overseas with the USO, bringing AV to military bases
Jay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether you’re in integration, technology, or just love hearing how passion shapes business, this episode is for you.
So settle in and enjoy my conversation with Jay Dobensky. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au320
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this webinar, we’ll cover:
- Why we created Amplify People and how we differ from traditional recruiters
- The components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guarantees
- What it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative process
Whether you’re struggling to fill that critical technician or sales role, or you simply want to build a more consistent, scalable hiring engine, you’ll find valuable insights in today’s conversation.
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can supercharge your hiring with Amplify People.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, David and I discussed:
- His journey from drummer and studio builder to integration business owner
- His role transforming Modern Drummer Magazine for a digital-first world
- And how AI, immersive sound, and blockchain are reshaping media
David brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, this episode is for you.
So settle in and enjoy my conversation with David Frangioni. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au318
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Here are just a few things you’ll hear them dive into:
- When to stop DIYing and bring in outside help
- The marketing tasks integrators should always delegate—and the ones that are still worth doing in-house
- How agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectations
Plus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s turning heads across the industry.
Let’s get into it—here’s Automation Unplugged with Melissa and Katie.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, David and I discussed:
- Why lighting is still a massive untapped opportunity for integrators
- The challenge of scaling lighting knowledge in the industry
- How mentorship and partnerships can help fill the gap
David brings insight, honesty, and a deep passion for light. Whether you’re just getting started with lighting or ready to take it to the next level, this episode has something for you.
So settle in and enjoy my conversation with David Warfel. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au316
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In our hour-long session, we cover:
- How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-fit clients
- Conversion-content principles — like loss aversion, authority, and reciprocity — that guide prospects to take action after reading your content
- Practical tips for writing articles, emails, and social media posts that spark engagement and inquiries.
Listeners and viewers of this episode will also get a first look at One Firefly’s newest content marketing product. I won’t spoil the surprise here — catch the full episode to find out the newest innovative solution hitting our product suite.
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can turn your content into conversions.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Matt and I discussed:
- How integrators can break through growth plateaus and build a business they love
- The three biggest constraints holding most businesses back — and how to solve them
- Why personal development and community are essential to long-term business success
Matt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — or simply working to improve — your business, you’ll walk away from this episode energized and equipped with a fresh perspective.
So settle in and enjoy my conversation with Matt Bernath. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au314
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:
- How storytelling helps integrators stand out and build trust
- The common ways content falls flat—and how to avoid them
- Tips for finding your voice and making your message resonate
Plus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing.
Let’s get into it—here’s Automation Unplugged with Deby Rubi.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Jaime and I covered a range of engaging topics, including:
- How he transitioned from a corporate career into entrepreneurship and what inspired him and his son to start Home IQ Solutions.
- The role of energy management in smart home design and how they are helping homeowners navigate Texas' unique energy challenges
- How they are building strategic partnerships with architects, designers, and builders to drive long-term growth and brand awareness.
I really enjoyed this conversation with Jaime and I hope you do too. Let’s dive into my interview with Jaime Garcia.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au312
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
You’ll hear from:
- Myself — Ron Callis, CEO of One Firefly
- Matt Bernath, President of VITAL, LLC
- Joseph Kolchinsky, CEO of OneVision Resources
- David Warfel, Founding Designer of Light Can Help You
- Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
- Jason Sayen, Founder of I Am Sayen
- Josh Christian, CEO of Home Technology Association
- Paul Starkey, Co-Founder & Partner of PrepTECH
- And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator
The panel fielded topics that were submitted in advance by the registered webinar attendees. They included:
- Tariff impacts on pricing & how to monitor key financial metrics, structure surcharges or locks, and proactively communicate value to clients
- Expert tips on diversifying growth paths through forging trade-partner relationships, expanding into lighting & shading, and building service-based revenue streams
- How to practice operational resilience with change-order workflows, weekly project huddles, and standard processes to handle pricing changes due to tariffs
- And how to feed your growth during tough times by staying active on multiple marketing channels and leveraging manufacturer funds and collaborations.
Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive in and learn how to tackle today’s economic headwinds.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Travis and I covered a range of engaging topics, including:
- How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market.
- Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators.
- His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day.
I really enjoyed this conversation with Travis and I hope you do too. Let’s dive into my interview with Travis Larsen.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au310
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
You’ll hear from me as I guide you through several key topics, including:
- How the introduction of AI has impacted search engine optimization and page one rankings
- The rise of zero-click search results and how to show up in them
- What EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your content
- And how to optimize your Google Business Profile and other online directories to increase visibility in local search
Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to land on page one in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Jesse and I discussed:
- How Midtown is elevating executive video and streaming setups
- Award-winning immersive projects in education and retail
- Jesse’s journey from hands-on technician to company leader
Jesse brings energy, expertise, and a refreshing sense of humor to everything he does. Whether you're running a family-owned shop or scaling a growing AV firm, there’s something in this episode for you.
So settle in and enjoy my conversation with Jesse Miller. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au308
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Here’s what’s coming up in today’s episode:
- Why storytelling beats sales pitches on social
- How video is dominating in 2025—and how to get started
- Kali’s takeaways from her attendance at this year's Social Media Marketing World
Whether you’re just getting started or ready to level up your social media strategy, this episode is packed with practical takeaways.
Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Kali Keegan.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we covered:
- How expanding into electrical work is helping Bethesda get involved in projects earlier.
- The power of peer collaboration and how Michael’s affiliate network drives innovation.
- Why focusing on design and lighting has reshaped how clients and partners see his team.
Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ever.
So let’s jump in—here’s Automation Unplugged with Michael Wilson.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au306
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Here’s what’s coming up in today’s episode:
- How One Firefly evolved from an engineering services firm to the leading marketing agency for integrators.
- How AV marketing has shifted from basic websites and email to SEO, social media, and AI-drive strategies.
- The biggest marketing mistakes integrators make and how to fix them.
Plus, I’ll share why storytelling is more important than ever, and my predictions for where AV marketing is headed in the next five years.
This is going to be a fun and insightful conversation, so let’s get started!
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we covered:
- How Rich is leveraging smart tech to transform apartment living and streamline property management
- Why he chose to implement EOS to scale his business and empower his team
- The importance of leading with service, honesty, and vision when selling technology
You’ll also hear Rich talk about how faith guides his business decisions, why healthy conflict is essential for growth, and how a mindset of learning has helped him thrive through challenges.
This one’s packed with wisdom, inspiration, and some powerful lessons in leadership and growth. Let’s jump in—here’s Automation Unplugged with Richard Quinones.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au304
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this webinar, we’ll cover:
- How to navigate 2025’s volatile economy without losing visibility
- Quick-win tactics like targeted Google Ads and branded van wraps to drive immediate leads
- Foundational plays like SEO and events that build lasting momentum
Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can make your marketing dollars work harder in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we covered:
- The journey of a family-run business transitioning into a national powerhouse
- How wresting and crossfit has helped them to live healthier lives and in turn, increased work place productivity
- Strategies for growth, leadership, and staying at the forefront of an ever-changing industry
Without further ado, let’s tune in to my conversation with Bryan and Marc Rizzo.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au302
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this webinar, we’ll cover:
- What effective onboarding really looks like — and what it’s not
- How to start creating a structured 30-60-90 day onboarding plan for new hires
- And actionable tips for creating a welcoming environment and preparing your existing team and new hires for success
Whether you’re onboarding your first employee or looking to refine your existing process, you’ll find valuable takeaways in today’s conversation.
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can set new team members up for success this year.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
For this milestone episode, Lee and I covered some great topics, including:
- How Wipliance has grown into multiple markets and the impact of lighting and shading on their success
- How Wipliance uses video content to educate clients and strengthen industry relationships
- Their work on the historic Taliesin West Frank Lloyd Wright home, in partnership with Lutron
I appreciate you joining us for this special episode. Whether you’ve been with us since the beginning or just recently discovered the show, thank you for being part of the Automation Unplugged journey. Let’s jump in.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au300
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In our chat, Sam shares valuable insights on:
- How to build a sustainable talent pipeline.
- The power of company culture, mission, and values in attracting top talent—and how to communicate them effectively.
- How integrators can think outside the box when sourcing candidates, from leveraging industry networks to monitoring layoffs in tech and retail sectors.
If hiring is on your mind this year, this episode is packed with actionable strategies to help you attract and retain the right people.
Let’s dive into my conversation with Sam Hodz.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we discuss:
- Azione’s evolution and how it’s redefining what a buying group should be.
- Mergers & acquisitions in the CI space—what they mean for business owners.
- The power of community and education in helping integrators grow and scale.
Patrick’s passion for innovation and building strong industry relationships makes this a must-listen. So, sit back and enjoy my conversation with Patrick McCarthy. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au298
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we discuss:
- Extreme ownership in business and how Brad’s team lives by Jocko Willink’s leadership principles
- Navigating economic shifts with rising tariffs, shifting budgets, and staying ahead of industry challenges
- The power of peer collaboration and why networking with fellow integrators has been a game-changer for business growth
Brad shares some incredible insights on leadership, business strategy, and industry trends—so let’s dive in!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au297
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this episode, we’ll cover:
- The importance of regularly updating your website with new content, service offerings, and images, plus how frequently you should be making website updates
- Why integrators should have dedicated solutions pages on their websites to showcase current service offerings
- Six expert tips for dealers to make immediate improvements on their website
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Romi Kiriadre.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In the webinar, we’ll cover:
- Strategies for creating a structured interview process, and the types of screens and interviews you may use to evaluate candidates
- The importance of evaluating for both skills and culture fit during interviews
- Tips on how to ask tough, insightful questions that go beyond surface-level responses and help uncover a candidate's true potential
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can evaluate top talent for your business in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During the show, the conversation covered:
- Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaboration
- The value of trade shows for business growth, and each department’s unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnerships
- How AI and emerging technologies are shaping the AV industry, and how businesses should adapt to stay competitive
I really enjoyed watching these powerful women record this special episode, and I hope you do as well. Let's tune in to the discussion.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we covered:
- How ProSource has grown into a leading group with nearly 600 members.
- Jim’s lessons from scaling businesses and navigating challenges.
- Tips for integrators to stay competitive with smart power and controlled lighting.
Jim’s expertise and vision for the future make this a must-listen for anyone in the integration industry. So settle in and enjoy my conversation with the one and only Jim Pearse. Let’s get started!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au293
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Here are a few of the key topics we covered:
- How major life events—like buying a home, starting a family, or retiring—open doors for AV integrators to connect with customers in impactful ways.
- Creative partnerships that help integrators align their services with life’s key milestones.
- Practical strategies to shift your messaging focus from technical specifications to showcasing the lifestyle benefits that AV solutions deliver.
Whether you’re aiming to grow your audience, build trust, or drive sales, this episode is packed with actionable takeaways to help your business thrive.
So, let’s dive into my conversation with Kat Wheeler.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our conversation, Frank and I explored some interesting topics, including:
- How his journey from electrical engineering to launching Atlantis UGS shaped his approach to the AV industry.
- The impact of evolving AV technology and the hybrid work revolution on commercial spaces.
- His strategy to building and managing a team of over 100 full-time AV professionals across the U.S.
I’m confident you’ll enjoy this conversation and walk away with some great takeaways. Let’s dive in.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au291
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In the webinar, we’ll cover:
- How to define and document your ideal candidate profile in order to source individuals who meet your needs for skill set requirements, experience, and culture
- How to leverage your existing team and personal networks to seek new talent
- Best practices for sourcing talent through social media, job boards, industry events, technical and vocational schools, and more
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can find top talent for your business in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In today’s episode we cover:
- About landscape lighting industry insights and trends.
- Preview of the upcoming Light It Up Expo.
- Looking for opportunities and how to elevate your business for 2025.
Join us on this episode to look out for the preview of the upcoming Light It Up Expo. Discover what makes this event a must-attend for anyone in the landscape lighting industry, featuring hands-on learning, inspiring panels, and opportunities to level up your business for 2025.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au289
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Here are a few of the key topics we covered:
- The difference between SEO and Google Ads, and how to use both for a well-rounded marketing strategy.
- Why ranking fluctuations happen and what metrics really matter for measuring SEO success.
- Actionable tips for setting realistic expectations, tracking performance, and evaluating the ROI of your SEO efforts.
Whether you’re looking to level up your digital marketing strategy or better understand the nuances of SEO, this episode is packed with value. Let’s dive into my conversation with Jordan Littman.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In today’s episode, Adam and I cover a wide range of topics, including:
- How Adam built long-standing partnerships that helped launch Boston Automations.
- Adam’s insights into growing a team, adopting new systems like EOS, and focusing on what matters most: client trust.
- Marketing strategies that make an impact, ranging from leveraging video and social media to implementing creative gifting campaigns that build strong relationships with architects, builders, and designers.
Adam’s story is proof that blending innovation with a human touch is a recipe for success in this fast-evolving industry. Let’s dive into my interview with Adam Zell.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au287
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In the webinar, we’ll cover:
- How to define your company’s brand identity in order to attract the right skills and culture fit candidates to your organization
- How to create compelling job ads and calls-to-action
- How to effectively position your brand through all the candidate research touchpoints
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can attract top talent to your business in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, Jamie and I covered a range of engaging topics, such as:
- His journey in transforming Oakville Sight and Sound and navigating multiple business ventures.
- The power of community-driven initiatives and his leadership in the Burlington Dads nonprofit.
- Strategies for balancing business success with impactful community service and volunteerism.
I thoroughly enjoyed this conversation and Jamie’s inspiring insights. I hope you do too. Let’s dive into my interview with Jamie Kozub.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au285
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this episode, we’ll cover:
- 2024 year end wrap up of Highlights for One Firefly
- One Firefly’s greatest successes and biggest challenges this past year
- What the future holds for One Firefly as we look into 2025.
I really enjoyed this special holiday addition of Automation Unplugged, and I hope you do as well. And now let's tune in to this end of year review with Taylor Whipple.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au284
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In our conversation, Chris and I dove into some interesting topics, including:
- How the custom integration market is evolving in Northwest Arkansas amid rapid growth and new customer demands.
- The rise of lifestyle solutions like lighting control and motorized shades and the decline of centralized video distribution.
- Strategies for breaking through growth plateaus, including the power of peer networks and buying groups.
This is a great episode for anyone interested in business growth, changing technology trends, and how community-driven relationships shape the AV industry. Let’s dive in!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au283
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In the webinar, we’ll cover:
- How to set clear business goals for the year ahead
- Marketing strategies to help stay top of mind with your existing clients and referrals
- Marketing strategies to help attract new prospects and secure relationships with trade partners
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can position your business for growth in 2025.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this episode, we got into all sorts of topics, including:
- Ryan’s experience navigating multiple business acquisitions in 2024, including the unique challenges of acquiring a family business
- His perspective on recurring revenue to provide stability and growth in his automation and security business
- The strategy and Ryan’s experience behind launching WestCo’s new website with One Firefly
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Ryan Cohen.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au281
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this Q&A, we’ll cover:
- How businesses can build and maintain a positive online presence through consistent reviews and responses.
- How Google reviews and business profile activities impact local search rankings.
- Actionable steps and techniques to collect and manage customer reviews effectively.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Katie Frogge.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au280
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this episode we discuss:
- Keith and Adam’s professional backgrounds and how they formed their business partnership.
- Key strategies for seamlessly integrating lighting design into your projects.
- How to leverage interactive virtual experiences to enhance the sales process.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Keith and Adam.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au279
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this episode we discuss:
- The importance of a strong brand presence online, given that referrals often lead prospects to research your company before making contact.
- Changes in online search this year, and why Google wants to see your business demonstrate EEAT (Experience, Expertise, Authority, Trust) across the internet
- Why a tailored marketing plan, based on your specific growth goals, budget, and current digital presence, is essential for maximizing effectiveness and achieving success.
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn what you can do to revamp your online presence.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this episode we discuss:
- Dan’s career journey from serving as an air crew member in the Navy to founding ResTech Systems in 2012.
- Dan’s economic forecast for the year ahead and tips for navigating a slowdown.
- Dan’s love for speed including power sleds and muscle cars.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Woody.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au277
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During this Q&A, we’ll cover:
- How SEO drives online visibility for custom integrators in their marketplace
- The four pillars of SEO, and actionable examples of local, on-site, off-site, and technical tactics
- Success stories of SEO in action that are driving measurable growth and new business opportunities for integrators
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Jordan Littman.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au276
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we’ll talk about:
- Johann’s background in automation, creating a lighting system that could be controlled by a touchtone phone in the early 2000s.
- Why lighting design is one of the most exciting areas for growth in our industry, and how integrated technology can help us live healthier lives.
- What he’s looking forward to at CEDIA and why educating customers, builders, and designers is so important.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Johann Whitehouse.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au275
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
In this episode, we’ll talk about:
- Gordon’s journey from his early career in IT to founding cyberManor in 1999
- cyberManor’s acquisition by Daisy in March of 2024, and what the first six months have been like in the acquisition rollout
- Looking into the future, what has him excited about technology in the home
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Gordon van Zuiden.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au274
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
You’ll hear from me and Kendall Clark, One Firefly’s Director of Marketing & Sales. In the webinar, we will cover:
- How AI is changing the game for SEO and what you need to do to keep up
- The changes to Google’s page one search results and why zero-click results are so important
- What we at One Firefly think of as the four pillars of SEO, and how we work with you to show up on page one and in local search
Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how AI is impacting SEO here in 2024.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au273
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- All of the examples and case studies in his new book and why he’s giving it away for free to architects and interior designers.
- Why great sound is the most important ingredient in building a killer home theater.
- What he’s looking forward to at CEDIA and what’s next for the industry.
I really enjoyed this conversation, and I hope you do as well. The book, again, is Home Theaterology and you can reach out to Richard to get a copy or have it sent to an architect or interior designer in your life.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au272
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- How CEDIA is launching a consumer-focused campaign to raise awareness about the value of working with a professional integrator.
- Daryl’s advocacy on Capitol Hill, where he and industry members are educating Congress to help get integrators recognized as a stand alone industry at the federal level.
- How CEDIA is striving to meet the needs of their market by producing relevant and valuable educational content for the industry at Expo.
I really enjoyed this special pre-CEDIA conversation, and I hope you do as well. Let's tune in to this interview with Daryl Friedman.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au271
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Automation Unplugged #270 is a special announcement about the show from founder and host, Ron Callis. We’re re-inventing our format, processes, and content for the podcast moving forward — tune in to learn what’s in store for Automation Unplugged!
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au270
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- What Erica’s doing at CharBett and why she saw a need for a marketing strategy firm specifically tailored to the AV industry manufacturers under $20MM in revenue.
- Her work advocating for women in the AV industry and the amazing Rosie Riveter nonprofit program.
- Why an early introduction to STEM is so important for getting more women in the industry.
I really enjoyed this conversation, and I hope you do as well. Towards the end of the show, you might hear Erica’s puppies in the background, letting her know they were ready to go outside. Let's tune in to this interview with Erica Carroll.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au269
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- Why One Firefly created Amplify People and the skills Sam brings as the Director of Talent Acquisition Services.
- The talent challenges she sees in the AV/Integrator industry and how to solve them.
- The importance of defining who you are and why people should join your company in order to attract the best-fit talent.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Samantha Hodz.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au268
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- How he sells a million-dollar home cinema and how he meets the high expectations that come with operating at the highest end of the market.
- Why it’s so important to end clients to work with HTA-certified contractors.
- What the Bel-Air circuit is and why there are only 14 US companies certified to do that work.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Murray Kunis.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au267
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- How their success comes from being process-driven and selling an experience, not a particular product.
- Their 2-channel throwback hi-fi shop, The Groove, and why analog is coming back.
- Their work with Vital Management to identify what they should be working on and, more importantly, when to say no.
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with James Westbrook.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au266
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- Kevin’s journey, starting with his family’s emigration from Vietnam to the United States, to building his own integration business from the ground up
- His approach to growing and scaling a business by investing in growing his team through certification opportunities and other benefits
- His insights into creating exceptional customer experiences
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Kevin Nguyen (“Win”).
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au265
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- What a Mission Critical Control Room is and the typical custom data processing and AV setups
- Examples of control rooms from movies, and the time Dan worked with a 3-letter agency that only communicated via fax
- The market opportunities that come from working in a niche market, along with the risks and challenges
- How AI is changing the game for control rooms and information processing
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Dan Gundry.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au264
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
During our time together, we discussed:
- John’s history of playing in bands as a drummer and percussionist and how that sparked an early interest in AV
- PCD’s adoption of the EOS business management system to increase productivity and efficiency
- The value of developing your people as the key to building client relationships and creating customers for life
- Sales team development strategies that lead to enhanced customer experiences
I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with John Rudolph.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au263
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Show #262 will be hosted by Kat Wheeler, Account Executive at One Firefly.
She’ll be joined by industry-leading titans Katye Bennett, Founder of KMB Communications, Maryellen Oswald, Business Development Manager - Partnerships at Somfy, Jody Larsen, Director of Business Development and Sales at CEDIA, and Amanda Wildman, Owner of TruMedia.
You won’t want to miss this opportunity to hear from these amazing women in tech.
During the show, the conversation covered:
- The value of holding in-person, education-first events to drive our industry forward
- How to recruit & retain talent in the industry
- Bringing STEM education to girls across the U.S. through the Rosie Riveters program
- And CEDIA’s fight on Capitol Hill to get “integrator” recognized as an official term in the labor workforce
I really enjoyed watching this special episode, and I hope you do as well. Let's tune in to this interview.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au262
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Ryan Lee is an experienced landscape lighting designer and business owner with 16 years of experience in the industry. He started and grew a multi-million dollar landscape lighting company (Majestic Outdoor Lighting) in Fort Worth, TX.
In 2019, he sold his lighting business and is now focused full-time on coaching other landscape lighting businesses to help them go from business operator to business owner through his program Landscape Lighting Secrets. He is also the host of the #1 landscape lighting podcast in the world, Lighting For Profits.
Ryan holds a Bachelor degree in Marketing and an MBA from Utah State University. He has personally designed and sold millions of dollars of landscape lighting.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au261
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Kendall Clark is One Firefly’s pioneering and creative sales leader. As Director of Sales, Kendall is responsible for overseeing the account executives and all sales activities, providing leadership focus and priority guidance for the department. Kendall previously led the Digital Media department, and oversaw the production of hundreds of industry-focused websites for our clients. Kendall has also been instrumental in developing and launching several of One Firefly’s award-winning products, as well as managing One Firefly’s video shoots.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au260
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
Joaquin's immersion in the industry traces back to his upbringing, with a remarkable fifteen-year journey as an integral part of the team at Stewart Filmscreen, a leading force in video projection screens. Commencing his career in production at Stewart Filmscreen, Joaquin swiftly transitioned to various pivotal roles, including Marketing, Inside Sales, International Sales, Factory Liaison, National Sales Manager, and ultimately becoming the first VP in Stewart's history not bearing the Stewart surname.
When faced with the loss of Stewart's longtime representative in California, Arizona, Vegas, and Hawaii, Joaquin, along with his co-worker and friend Benito, decided it was time for a change. In 2014, they took the bold step to establish ByDesign Vision & Sound Marketing Inc. Joaquin's unwavering dedication has earned recognition within the industry, manifested through several awards bestowed upon him over the years.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au259
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
SHOW NOTES
John has worked in the technology industry for over 30 years, including as the CEO of Radiant Systems, Inc., a publicly traded business until its $1.3 billion sale in 2011. Since joining Snap One in 2015, John has led the company through explosive growth via new product introductions, entry into new markets, key strategic acquisitions, and an IPO in July 2021.
John has also been a successful investor in a number of software firms across many sectors. He served as Executive Chairman of Influence Health, the Board of Directors of Manhattan & Associates and Dinova, LLC, and Chairman of Impact Innovations. He has also served the non-profit sector, in various roles at University of Georgia, the Metro Atlanta YMCA and Holy Innocents Episcopal School.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au258
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- What is new for Lightapalooza 2024
- Lutron and Ketra's plans for the event
- Why integrators should not miss this event
- The growing importance of the lighting category in the CI channel
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au257
SHOW NOTES
Today's show features 3 industry luminaries - Tom Doherty, Director of New Technology Initiatives at HTSA, and a veteran of the Consumer Electronic Industry with a remarkable 40-year career. From pioneering Tom Doherty’s Custom Audio and Video in 1985 to instrumental roles in founding Escient and expanding Gracenote, Tom is a CEDIA Lifetime Achievement Awardee and a Lutron Hall of Fame inductee.
Joining Tom is David Weinstein, the Vice President of Residential Sales at Lutron Electronics Co., Inc. David's vast 45-year experience in the lighting control, shading, and lighting systems business is an invaluable asset to our discussion.
Completing our lineup is Joaquin Rivera, Co-Founder of ByDesign Vision & Sound Marketing. With a 15-year tenure at Stewart Filmscreen and a series of industry accolades, Joaquin's journey from production to VP.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- His diverse career at Crestron Electronics, focusing on his various roles and significant contributions to the company and the custom electronics industry.
- The vital role of training the next generation of Audiovisual Industry professionals focusing on developing their skills and knowledge to meet the industry's evolving demands.
- The expected impact of AI on the industry and a unique perspective on the potential advancements and challenges AI might bring to the industry.
- And insights from his experience as a balloon pilot at the Macy's Thanksgiving Day Parade for more than 30 years.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au256
SHOW NOTES
Richard is an industry veteran with more than 35 years of audiovisual experience. He has worked at Crestron Electronics for 23 years in various roles, and is currently the Global Director Pro Community. In his current role, he works to expand the Crestron community through engaging with multiple channels and helping to guide customers to successful implementations of Crestron technology. He is working with AVIXA, BICSI, CEDIA, NSCA and more to help foster audiovisual industry training for the next generation of professionals. He helped to create the Crestron Services Providers program and worked to ensure they have the proper tools to support Crestron clients. He proudly oversees the Crestron Masters event.
Richard’s favorite personal accomplishment is his hobby as a Balloon Pilot for the Macy’s Thanksgiving Day Parade. He’s been responsible for the inflation teams, launching the balloons, and piloting the balloons since he started as a volunteer in college.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three years
- Expanding their business through strategic acquisitions this year and the lessons they’ve learned along the way
- The importance of defining and refining processes to run a business with multiple locations
- Vendor selection beliefs and best practices
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au255
SHOW NOTES
James Garrett is a visionary leader who has a passion for innovation and excellence. He has over 20 years of experience in the electrical and custom integration industry. He founded Garrett Integrated Systems in 2014.
This year, Garrett has grown rapidly through strategic acquisitions of other tech companies in the luxury home space. Some of the notable acquisitions include The Loop Technologies, and Sound Technology Group, both leaders in their respective markets. Through these acquisitions, Garrett has expanded its product portfolio, customer base, and market share, and has established itself as a dominant player in the luxury home and Estate markets.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Eddie’s takeaways from his experience serving on the CEDIA Board of Directors for the past three years
- His impressions and takeaways from the CEDIA AI Symposium
- Eddie shares valuable insights from a recent interaction with an architect
- His predictions for the luxury residential construction industry in 2024
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au254
SHOW NOTES
Eddie has been in the AV and low voltage channel for over thirty years, and volunteering with CEDIA for more than a decade. He served on the CEDIA Board of Directors from 2020 through 2023, and continues to serve on CEDIA committees. He started his career in security before founding his own integration firm: SmartTouchUSA. Throughout his career, Eddie has been involved in all aspects of the AV business, including installation, system design, programming, marketing, sales, and executive leadership.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Chris’s journey in the CI industry, starting in DIY smart tech, and moving into a professional AV career
- The training and assistance he received from PrepTECH
- The mindset of extreme ownership and the principles he lives by to be the best leader possible for his team
- His role as a Service Manager and how to successfully run service in a CI business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au253
SHOW NOTES
Chris got his start in the smart home industry in the DIY space. In 2022, Chris met Mitch Klein at CES, who told him about the industry’s largest trade show: CEDIA. Chris paid his way to go to CEDIA 2022, and the rest is history.
He networked with all the right people and started a full-time career in A/V. Chris has been featured on the CEDIA Podcast twice, and he’s grown in his role at Eagle Sentry, moving from A/V Project Coordinator to the Service Manager in under six months. He has a true passion for empowering clients with their smart technology.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Clinton’s career journey in the technology industry, starting in audio post-production engineering, moving into sales, and eventually becoming owner and president of Mainline Marketing
- His mindset of out-servicing the competition
- Market conditions during the pandemic, and predictions for what the economic landscape will look like in 2024
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au252
SHOW NOTES
Clinton has over 25 years of sales and management experience after graduating from Full Sail University with a degree in recording engineering. In 2000, Clinton joined Mainline as a sales representative, becoming the firm’s top producer during his first 18 months with the firm.
He was made a partner a year later, promoted to Vice President of Sales in 2004, and went on to become the President of Mainline after purchasing the firm in 2005. Today Mainline Marketing is one of the leading AV rep firms in the country.
Based in Orlando, Florida, they have been connecting the companies who make exceptional audio-visual equipment with the integrators and end customers since 1987.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Xavier’s history with Lutron, from his days as a field service engineer traveling the world, to the present as a system designer and consultant.
- Best practices and advice for designing a lighting control system.
- Creating and growing his YouTube channel.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au251
SHOW NOTES
Xavier has been in the CI industry for much of his career. He spent seven years working at Lutron as a lighting control system programmer before branching out to start his own business, Adelux Consulting. Adelux provides top-tier consulting, sales, and programming services for Lutron systems.
Xavier is also a talented content creator and has his own YouTube channel, where he shares his insights as a lighting control and home automation specialist.
Beyond his professional commitments, Xavier is an avid photographer and videographer. He’s a frequent traveler and brings his camera as a companion to capture the beauty of all the places he sees.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Tom’s rise to prominence in the CI space, starting with founding his own AV business in 1985
- His work toward growing industry-wide education and awareness in the lighting category
- The very first AI Symposium at CEDIA, and the meteoric rise of AI since Nov 2022
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au250
SHOW NOTES
Tom has more than 40 years of experience in the consumer electronics industry. Throughout his career, he’s consistently identified and taken advantage of growth opportunities, starting with his own integration company and co-founding CEDIA in 1989. He has also played a key role in the success of companies like Escient, Gracenote, and Lutron.
In 2001, Tom received the CEDIA Lifetime Achievement Award, and in 2008 he was inducted into the inaugural Lutron Hall of Fame. In 2017, he joined the Home Technology Specialists of America (HTSA) as Director of New Technology Initiatives, where he has helped drive growth in the lighting category for the custom installation industry.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- The state of the custom integration industry in the UK
- Comparing and contrasting the northamerican and the UK markets
- One Firefly’s participation in the upcoming Ei Live! Show
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au249
SHOW NOTES
David has 40 years of experience in the publishing and exhibitors’ industry. In 2009, he founded All things media Ltd and introduced the Essential Install magazine which has grown to become the leading magazine in the CI field in the UK.
David also launched the EI Live! exhibition and the Smart Building awards. Ei Live! Is now the only dedicated AV and Home automation show now in the UK.
Presently, their activities span across three interconnected market sectors: Custom Install, Electrical Contracting, and Data Centre media. Their comprehensive publishing approach includes a print magazine, dedicated websites with daily news updates, weekly newsletters, and digital versions of their print publications.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- The challenges of opening a business in the midst of a pandemic
- Ians take on the current state of hiring in the Av industry
- Aspires new project R&D Lab and how this has impacted quality and delivery.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au248
Be sure to check out Ian’s first appearance on Automation Unplugged back on show #94 recorded on January 8th, 2020.
SHOW NOTES
Ian Williams has worked in the Custom Integration industry for 22 years. In 2007 he founded Encore Custom Audio Video.Since then they have won ten CEDIA awards, earned the Mark of Excellence Award, and were named Integrator of the Year at CES in Las Vegas in January of 2015.
In early 2017, Ian sold Encore to Casaplex. Over the next three years, Ian built strong teams, created processes, and helped maintain strong margins at Casaplex and Starr Systems.
Ian and his wife Janet moved to Charleston, SC in 2019 where they opened Aspire AVS in 2019 as a family owned and operated business. Ian opened a second location in his hometown of Washington, DC in 2020.
Ian & Janet have three boys and enjoy sunsets, playing with their four dogs, enjoying nature, and having dinner together as a family.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- John’s experience in broadcast TV and video editing
- John's Emmy winning journey, covering two Olympic games for NBC
- Why Netgear AV entered the CI channel
- The role of AI in copywriting and imagery and other forms of content creation
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au247
SHOW NOTES
John started out working in broadcast TV with a successful career in video editing before moving to the manufacturing side with roles in product management and marketing. His extensive travel experiences include covering two Olympic Games for NBC Sports and winning an Emmy Award for his work at the 2004 Athens Olympics.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Jason's 23-year experience as editor of CE Pro magazine
- The role of recurring revenue in our industry
- Some of the actionable insights possible thanks to DTools Business Intelligence capabilities
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au246
SHOW NOTES
Jason has been involved in the low-voltage smart home market since 1990. He was the editor of Security Sales & Integration for ten years and has spent the last 23 years as the editor of CE Pro. He recently joined D-Tools as the Data Solutions Architect & Evangelist.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Shawnon’s experience deploying technology into 100+ Apple Stores across the country earlier in his career
- Getting featured in the Wall Street Journal for one of their biggest projects back in 2018
- The local market trends in Silicon Valley
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au245
SHOW NOTES
Shawnon founded Zettacomm, his Silicon Valley based firm in 2008. He leveraged his extensive Commercial and Residential project experience to create this new & innovative integration company.
After a few years of refinement, Zettacomm made it into the National Media with a feature in the Wall Street Journal for an award-winning project. Since then, they have been recognized in many publications such as Interiors Magazine, CEPro, Residential Systems and more with their unique project portfolio. They are sought out for their minimalistic style, precision in design, and functional systems that ensure a smooth build process for all involved.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Company culture and the importance of putting the right people in the right positions.
- The role of branding and marketing to differentiate your business
- The outlook for the smart technology industry in the current economic climate.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au244
SHOW NOTES
In 2002, Ryan founded Ratio Inc while studying at the University of Utah, where he earned his Bachelor's degree in Mechanical Engineering in 2005.
Since then, the Ratio team has grown to a dozen people and countless great customers and vendors. Ratio Inc caters to luxury clientele in Utah's mountain communities and the Wasatch Front and specializes in low voltage systems, including Audio/Video, Lighting Controls, Motorized Shading, and Security Products.
When Ryan isn't messing with AV systems (at work or for fun), he might be found crew-chiefing for his off-road race team, fantasizing about snowcats, or playing bad covers in his power duo "Real Topeka".
Be sure to check out Ryan’s first appearance on Automation Unplugged back on show #162 recorded March 24th, 2021.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- The wealth of experience Eric has gathered over his 23 years in the industry
- A business owner's perspective and advice for those looking to start a new company
- Podcasts and resources he uses for personal growth and development
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au243
SHOW NOTES
Cameron is a process and data expert who joined the One Firefly team in 2016 as the Traffic Manager overseeing the organization’s project management platform. Today, he is the Project Management & IT Manager and currently leads a team of Project Coordinators, Client Onboarding Specialists, and administrative support staff who keep client projects on track and running smoothly.
Before joining the One Firefly team, Cameron held positions at the US Census Bureau, the Department of Defense, and a 3D holographic imaging studio, where he held the role of Production Manager. He earned his Bachelor of Science degree from Texas State University in 2009.
Cameron is always looking for new ways to help clients succeed and drive One Firefly forward through more efficient processes and project management.
When he’s not working, Cameron enjoys spending time with his family, as well as training for ultra-distance road and gravel cycling events.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Tom’s start in custom integration back in 1967
- Tom’s passion for live performance music
- Lessons learned during 9/11 and the Great Recession and how they could apply to our current economic cycle.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au242
SHOW NOTES
Tom's extensive management background in electronic marketing and computer-based organizations, combined with his passion for cutting-edge technology and dedication to customer service, make running a customer-centric boutique home technology firm a natural fit. In 1999, he founded Digital Home Systems, which quickly gained a reputation for its sophisticated digital platform and unparalleled performance, simplicity, and elegance.
Today, DHS is known for providing high-end clients, architects, builders, and interior designers with a range of products and services that seamlessly integrate technology into a home's design, including home theater, distributed audio, security, data, communications, and control. DHS's custom-designed systems represent the perfect combination of best-in-class technology, flawless performance, and understated elegance.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
During our time together, we discussed:
- Why three business units
- The focus on “making customers for life”
- Changes in client expectations over the last 20 years in home automation
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au241
SHOW NOTES
Carmine is the fourth generation of Colangelo's to work at C&T Electric Corporation. Founded by his grandfather in 1973, C&T celebrates 50 years as a family owned and operated business. While C&T's roots are in electrical contracting, they've evolved over the years to keep up with the times. They have worked in the integration field since 1989 with the inception of Elan. Since then they've become a three-pronged business, specializing in Custom Integration, Electrical Contracting and Stand By Generators, giving them a firm understanding of what goes into the modern smart home.
Graduating from the University of Connecticut in 2013, Carmine spent time as a sportswriter, web developer and marketer before returning to the family business in 2015. For the past 8 years he has worked as the Director of Systems Engineering at C&T Systems, in their Integration department. He specializes in lighting control, networking and automation in high-end residences and commercial spaces.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Eric Pyle;
- The wealth of experience Eric has gathered over his 23 years in the industry
- A business owner's perspective and advice for those looking to start a new company
- Podcasts and resources he uses for personal growth and development
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au240
SHOW NOTES
Eric started in the industry 23 years ago as a car audio salesman. After graduating from the University of Missouri, he assisted with the opening of a new company that specialized in 12V. In this endeavor, he began branching out into the custom integration space both in sales and installation. In 2012 he took a new position as a manufacturers representative with InPro sales and marketing, pitching the likes of KEF, Pioneer Elite and Alpine to the midwest.
He later returned to the company where he started a decade earlier as a System Designer, Programmer (Savant and Lutron) and a Project Manager. When that company was purchased in the beginning of 2022, Eric founded Encore Audio Video Designs to offer a higher end solution for clients in Columbia, St. Louis and Kansas City Missouri.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Matt Grant;
- Matt’s experience remotely managing his business from an RV over a period of two years
- The role of company culture and assuming positive intent
- Lessons learned from Apple employees and processes
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au239
SHOW NOTES
Matt is the CEO of Eyehear Technology Group located in Whitefish Montana and has been in the luxury residential technology space for over 25 years. He worked up from a retail sales position at the Bose store in Park City, Utah to outside sales positions at several of the top Integration firms in the country before stepping into leadership roles.
His experience in luxury sales and VIP client relationship management has resulted in many 7 figure projects with celebrity clients and business executives from around the country. Although sales and business development are still a part of his day to day, Matt’s passion is in creating an exceptional experience for his internal and external clients.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Alesia Hendley;
- Alesia’s upbringing and how she started her trajectory working sound boards at her father’s church
- Her move to personal branding and her journey as an industry influencer
- Why Pro AV industry is not well known and what the industry could be doing to recruit new talent
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au238
SHOW NOTES
Alesia is an AV professional that found her passion at a young age as a sound engineer with her Father’s church. In the early stages of the church’s foundation they couldn’t afford musicians. By utilizing different audiovisual technologies she and her Father found creative ways to go higher both musically and spiritually, taking the congregation with them. Now you can find her operating/installing audiovisual systems or executing creative ventures. As a young professional she’s finding ways to bring AV, creatives, and creative visions together in the effort to leave her mark by making an impact, and not just an impression.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Will Gilbert and Greg Michelier;
- Will and Greg’s background and what led them to founding Think Simple and Bodhi.
- Bodhi Software as an IOT Solution
- How they go to market with Bodhi
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au237
SHOW NOTES
Greg and Will along with their 3rd partner Rock co-founded Think Simple in 2001 a company that started out in software and hardware design, and ultimately turned into one of the largest residential home automation and AV integration companies serving The Bahamas, Florida and New York with over 100 employees, many of which have been there for 15+ years.
Building on their integration experience and software background, the co-founders embarked on their next journey, Bodhi. Bodhi is a software as a service IoT platform that brings together low cost Bodhi thermostats, sensors and other hardware items, along with the capability of communicating directly on enterprise control systems such as Crestron and Lutron. The software has been specified all around the world, with a primary focus of use in Hospitality, MDU, and mixed use properties. Bodhi markets to a professional dealer network and brings a recurring revenue stream to their businesses.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Koa Wagner;
- Koa’s career trajectory and how he originally founded Blueprint
- The Great Recession and how diversification helped Koa keep his business open during those challenging years
- Recent changes to the business, including: his wife joining the business, bringing on an EOS consultant and making a pivot into lighting
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au236
SHOW NOTES
In February 2004, Koa founded Blueprint Hawaii after making a move to Hawaii from Southern California.
Blueprint Hawaii has grown from its early days of single family projects in Honolulu to a healthy mix of residential, hospitality and commercial projects on all major Hawaiian islands running. Today the Blueprint team is composed of 22 talented team members.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Darrin Medley;
- Growing up as the child of Bill Medley, the famous singer known for many famous songs including Unchained Melody.
- The Hi Solutions Differentiator - The HIWAY - An autonomous Home Process Culture
- How HI Solutions is scaling culture through public acquisitions.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au235
SHOW NOTES
Darrin joined HI Solutions as its Chief Operating Officer in 2021 after the acquisition of Unify Smart Home, a California home automation company he co-founded in 2017. Unify, a division of Medley Communications, has developed and commercialized an innovative home automation platform that has shifted the paradigm for smart home automation and has become recognized as an industry leader. Darrin launched his career in the telecommunications industry in 1987 with responsibility for developing a broadband installation department. Darrin ultimately grew Medley Communications, into a national installation partner in the Cable TV Industry with offices spanning the United States with more than 250 employees.
As Chief Operating Officer at HI Solutions, Darrin is focused on developing and implementing repeatable business and operating processes to enable HI Solutions to efficiently integrate and profitably scale its business as it executes an aggressive acquisition rollup program across the United States.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Morné Smit and Oliver Tuffney ;
- The importance of creating a winning sales culture and building sales processes that get results
- Why B2B companies need a playbook to scale
- The types of companies that are likely a good fit for Emerse Consulting
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au234
SHOW NOTES
Morné has spent his life elevating respect for sales professionals in dozens of companies across 28+ industries on 3 continents. Early in his career, Morné left South Africa for the center of European finances, London, England, where he immediately excelled as an A-player salesperson. During this time, Morné racked up consistent sales management and entrepreneurial successes in technology, telecommunications, and real estate until founding Emerse in 2017.
Oliver studied Entrepreneurship and Marketing in Manchester, UK. After graduating he worked on various international Sales & Marketing programmes in countries such as China and Kenya before returning to the UK on a prestigious Commercial Graduate scheme in the world of CPG. He later joined Emerse Sales as the first employee and helped build the company from the ground up, with a specialism in building Products which solve common problems in the world of sales such as sales hiring, sales process and proposition.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Nick DeClemente;
- Managing the holiday season crunch.
- one-app control solution vs a multi-app approach
- Bringing on consultants
- How to close big deals
- Company Culture
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au233
SHOW NOTES
Nick is a 20-year Industry Veteran. He started in CI in 2001 while studying Fine Arts in College. Nick pioneered CI in the MDU market for seven years with Concierge Direct. Afterward, in 2012, Nick started Elevated Integration.
Elevated has always been focused on high performance, high reliability, and a high level of service. Company culture and training investments in their team are paramount in achieving those goals.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Bryan Mills;
- Bryan’s journey from mechanical engineering to running the 3rd generation family business.
- A fun story about Bryan redesigning the Tapcon Screw.
- Bryan’s diversification in the business during the Great Recession in 2009
- Mills Technologies and how EOS has been implemented to the company’s culture.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au232
SHOW NOTES
Bryan represents the third generation of the Mills family involved in the consumer and commercial technology industries.
He started his career in product design, focusing on the integration of form and function in everyday items. After product design, Bryan moved into management and operations in a Fortune 500 company, working on projects varying from the commercialization of hybrid vehicle platforms to strategic planning and mergers and acquisitions. Looking for an opportunity to leverage his technical background and small business operations skills, Bryan joined Mills in 2009 to take over as president of the family business.
At Mills, Bryan has focused on system standardization to provide exceptionally reliable and intuitive solutions for clients, and over the past 7 years has doubled the size of the company. Bryan is a past recipient of a “Profile of Excellence Award” by CEPro Magazine.
Bryan has a BS in Mechanical Engineering from Northwestern University with a concentration in Design and is also a certified CEDIA Registered Outreach Instructor.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Tom Doherty, Michael Libman and David Warfel;
- The history behind Lightapalooza
- Event logistics including vendors, attendees and trainings offered
- The growing importance of lighting in the custom integration industry
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au231
SHOW NOTES
Lightapalooza 2023 is the 2nd Annual Lighting Conference exclusively for the Custom Integration Industry. This special show will include Lighting Fundamentals Training, Lighting Design Workshops, Expert Panel Discussions and Manufacturer Training Sessions.
It will also provide a unique opportunity for the top Custom Integrators and Lighting segment manufacturers to gather and engage over three days with the subject and conversations strictly around the emerging lighting category. Lightapalooza will provide the perfect launch for your company's success and growth in the lighting category in 2023.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Sarah Dresher;
- Sarah’s journey leading up to her becoming an entrepreneur
- Ageism vs Sexism in the AV industry
- Sarah’s perspective on the role of reps vs a direct sales force in the CEDIA space
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au230
SHOW NOTES
Sarah Dresher founded Luxury Integrated Technologies, in early 2022, as a service and consulting agency for the southeast, representing best-in-category brands. Upon completing her electrical engineering degree in 2016 and later earning a MBA from Rutgers Business School, she worked for Lutron and Sonnen.
Sarah also gained experience working directly for a Lutron rep agency in the Carolinas, prior to taking the plunge and founding Luxury Integrated Technologies.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Dan Ferrisi;
- Dan´s background in AV journalism and his trajectory that led him to being Editor-In-Chief at Commercial Integrator
- The differences between residential and commercial integrators
- Dan’s input on strategies and actions for integration businesses to be able to face supply chain challenges
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au229
SHOW NOTES
Dan is a veteran technology journalist who has been covering commercial AV technologies, applications, trends and business practices since 2004. He started his career at Sound & Communications where he eventually rose through the editorial ranks and became editor in 2017.
In November 2021, Dan joined Commercial Integrator, the first publication dedicated to address the business needs of professional integrators. At Commercial Integrator, he assumed the role of editor-in-chief. His passion lies in helping integrators run their businesses better by informing them of emerging opportunities, strategic pivots and the need to continually evolve.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Susan Grossweiler;
- Current state of school shootings in the USA
- The importance and role of technology in schools to improve safety
- HAVRION´s ¨Protect and Perform” technology strategy for school systems
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au228
SHOW NOTES
As Vice President of Products and Operations for HAVRION, Susan is focused on data-driven action & activations approach to deliver outcomes that provide protection and performance solutions in schools and facilities.
Susan has an impressive background with experience in design concept, product forecasting, on site management, budgeting, event planning, project management, and sales & marketing. She has worked for big-name companies like Samsung, ESPN Radio-Brevard FL, MassAV, and Kennedy Space Center to support and execute exceptional service, guidance, and solution insights to the end customers.
Susan attended Roger Williams University in Bristol, Rhode Island where she graduated with degrees in business management and marketing communications.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Tina Peters;
- NSCA’s Pivot to profit 2022 event that took place in Chicago
- SVT’s history and current service offering
- The importance of a strong company culture to attract talent
- Tina’s passion as an NSCA Ignite ambassador to help educate rising talent in our industry
- Growing leaders within the SVT organization
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au227
SHOW NOTES
Tina has over 15 years of experience in the industry and a passion for building and developing teams for businesses to scale. Her hands-on leadership approach and experience in project management and service operations has been critical to her success. Tina’s determination to provide a premium customer experience both internally and externally really helps SVT’s culture stand out in everything they do. Tina is a graduate of Eastern Michigan University and an NSCA Ignite ambassador. She is also a passionate advocate for helping women leaders grow and rise in the industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Chad Russell;
- Chad’s background and history working the AV industry for 25 years
- The CEDIA 2022 Expo in Dallas and everything SurgeX was taking to the show, including SQUID, their new power solutions product.
- His perspective on the labor shortage we are experiencing and different actions that can help pull talent into the industry.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au226
SHOW NOTES
As Director of Residential Sales, Chad Russell oversees all residential sales for SurgeX and guides the sales team toward achieving new milestones. With over 25 years of experience, Chad is known throughout the industry for his training style, knowledge of cutting-edge control systems, and creation of best practice resources for dealers to help with sales, profitability, and efficiency across their businesses.
Chad has been involved in the custom installation space since his college years. He has also focused on the manufacturing side of the business, where he cultivated his dynamic background. Throughout his nearly three-decade career, he has served as Regional Sales Manager for both Kaleidescape and Crestron Electronics, the Territory Sales Manager for VUDU, Vice President of Sales for ICE Cable Systems, and most recently, the Director of Sales for Josh.ai.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Angel and Alexa Centeno;
- SDI’s new showroom experience in Needham, MA and what prompted the move to the new showroom.
- Their new roadside billboard and prompted this new strategy
- How their business has grown since their appearance on the show, including their new location in Boca Raton, Florida
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au225
SHOW NOTES
In 2010 Alexa and Angel co-founded SDI, a company specializing in the sales, design & installation of automation systems for residential and commercial spaces.
As the business began to grow, Alexa began branching out creatively by designing systems and mixing technology and art with a touch of audio. Additionally, she channeled her passion for lighting design into turning clients’ creative lighting visions into reality. Boston Magazine recently recognized her for her achievements as a female co-owner in the Boston area.
Angel has piloted the many facets of the operational and installation processes at SDI since 2010. This includes utilizing his vast industry knowledge about equipment and programming to propel each project to completion. He’s the driving force behind every system design and integration project and has been recognized as a premier integrator by Boston Magazine in the 2019 “Best of Boston” edition.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Carson Morby;
- As a newcomer to the CI Channel: Carson’s point of view
- The importance of corporate marketing programs and how they can have a positive impact on a business
- Why brand awareness is so important to an integration business
- The role of video in marketing
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au223
SHOW NOTES
AIS was founded in 2000 as a design and installation firm for AV systems and automated home and business systems. Over the years, the company has grown from a 2-3 man operation into a crew of 15 full time employees with a design & engineering department and a 24/7 client care plan.
Carson joined AIS in December of 2021, and took over the role as Director of Marketing in early 2022. Since then, AIS has been scaling their growth by implementing a marketing plan targeted toward luxury clients. AIS continues to rapidly grow in the Northern Utah area, and is projected to more than double its annual revenue for the second consecutive year.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein and Mark Hoffenberg;
- Retail sales are the canary in the coal mine
- The role marketing plays in positioning a company in growth markets and downturns
- How to think about your brand when also driving a manufacturers marketing program
- Builders, Architects and Designers as the source for local project forecasting
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au224
SHOW NOTES
Mark Hoffenberg founded AUDIOVISIONS in 1989, and led the company’s rapid growth to becoming one of the nation's largest and most respected home automation companies. In 2005, Mark directed the acquisition of AUDIOVISIONS to Best Buy, the world's largest consumer electronics retailer. For the subsequent 9 years following the acquisition, he served as Vice President of Services for Best Buy while remaining President of AUDIOVISIONS.
In 2014, he successfully navigated the re-acquisition of AUDIOVISIONS from Best Buy. Today, Mark leads a talented team of nearly 100 employees in four geographic markets from Orange County to the San Francisco Bay Area in California. He is responsible for the company’s overall vision, business strategy, partnerships, ventures and key initiatives.
As head of sales, Jeff Goldstein oversees Sony’s relationships with leading audio and video integrators. With decades of Sony experience in numerous executive-level positions, including director of sales for the Consumer Integrated Systems division, as well as vice president of marketing for the company's Home Audio/Video and Television divisions. He most recently served as a strategic consultant to premium custom installation and optical companies, helping to expand their distribution channels, and refine customer engagement. Jeff brings deep experience in product development and planning and was instrumental in creating Sony's home theater projector line, as well as driving custom integration features for Sony ES, Home Video and TV products.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Josh Christian;
- Why HTA certification matters
- How HTA has advanced since Josh’s last appearance in this show 3 years ago.
- The importance of building and leveraging relationships with the different trades involved in the luxury residential construction market
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au222
SHOW NOTES
Josh entered the home technology industry in 1995 when he began working at a locally owned audio/video retailer. Three years later, he moved to a custom technology integration company, where he helped the firm grow into one of the largest custom AV integration companies in the industry. In 2015, Josh joined a low-voltage technology consulting firm specializing in designing and engineering home technology systems, where he stayed until co-founding the Home Technology Association (HTA) in 2017.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Mark Bolduc;
- Lessons learned during the Great Recession that have helped their business thrive.
- Mark’s entrepreneurial journey
- How and why he has focused on growing his Lutron and Ketra business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au221
SHOW NOTES
Mark is an accomplished systems integration specialist with 18+ years of experience working with architects, builders and interior designers on large-scale residential and commercial projects for a broad client base throughout the U.S.
Founded in 2009, Wicked Smart Homes is one of the highest-volume Lutron dealers in the country.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Hovik Mirzakhanian;
- Hovik’s background story and how he has seen the AV industry evolve throughout his career
- How he has been managing the current supply-chain issues
- The importance of diversification as a strategy to help manage risk
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au220
SHOW NOTES
Hovik is a 30-year AV veteran who founded Matrix Audio Visual Designs in 1991. Matrix AV specializes in integrating technology-based solutions like AV distribution and building automation systems for private businesses, educational institutions, houses of worship, the military, and the government. As VP of Engineering, Hovik uses his extensive engineering knowledge to recommend products and design concepts that create the perfect environment for end users. He seeks to delight customers and find the best technology solutions that help businesses meet or exceed their short and long-term goals.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Andrew Pino;
- Andrew’s background as a marketer, consultant, entrepreneur
- The importance of genuine humility to be a successful leader
- The “why” behind defining your businesses mission, vision, values and leadership guidelines contribute to your success
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au219
SHOW NOTES
In his role as Director of Digital Marketing, Andrew is responsible for the general management of our robust digital marketing team, providing leadership, focus, and support. Andrew has spent the last 20 years equipping creatives with the skills they need to grow professionally and thrive in their careers. Since graduating from Virginia Commonwealth University with a degree in business management, Andrew has embraced his journey from nonprofit work, to senior leadership in a national media company, and then executive consulting. He uses his varied experience to propel others forward on their path. When he’s not working, Andrew loves “adventuring” with his wife, two daughters, and two sons. They’ve done everything from renovating a 100-year old inner city home to running a small horse farm in the country, to full-time RVing around the U.S. for nearly two years.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jeff Singer;
- Jeff’s journey from broadcasting to teaching and eventually landing as a marketing strategist in the AV industry
- The importance of employee success and growth for a company
- How knowing your customers can help develop your market and grow your business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au218
SHOW NOTES
Jeff has worked in the high-end technology industry for over 20 years as a specialist for marketing B2B and B2B2C in, AV, UC and Digital Workplace, enterprise management, and luxury home automation. He’s an expert in all aspects of product marketing, including positioning, strategy, planning, and execution. Jeff is skilled at developing content and telling compelling stories while making complex ideas understandable and relatable. In this way, he communicates value and earns loyal, long-term client relationships and brand affinity.
Jeff received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA in Marketing and Management from the Zicklin School of Business at Baruch College. Jeff was most recently the Executive Director of Product Marketing at Crestron Electronics.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Tom LeBlanc;
- The Business Leadership Conference and the upcoming Pivot to Profit conference in the fall.
- Tom’s journey from working in journalism to landing in the AV industry
- NSCA’s strategy to help its members during the COVID pandemic and the current supply chain issue that is being faced by the industry
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au217
SHOW NOTES
Tom has supported the integration market since 2003. He was the editorial director of Commercial Integrator from 2010 to 2019 and held various roles at CE Pro before that. Throughout his career, he specialized in developing content to help integration firms improve their businesses. At NSCA, LeBlanc is focused on executing the visions of the NSCA Board of Directors and NSCA community by providing resources and spearheading events to strengthen members' business and networking opportunities.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ian Bryant;
- Ian’s experiences working remotely from different locations around the country.
- His background and expertise in the industry
- New technology trends and emerging business model opportunities
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au216
SHOW NOTES
Ian started in the AV/Integration industry in the live sound and stage sector in 1998. He migrated into residential integration in 2001 and then into commercial, government and higher education integration in 2010 with his company ZenArray specializing in consulting, system design, control system programming and DSP configurations.
Ian has volunteered throughout his career as a subject matter expert. He has sat on numerous panels and working groups, mostly with CEDIA, where he was awarded volunteer of the year in 2011 and 2016. He recently worked for CEDIA managing technology applications, workforce development and strategic partnerships. Ian is currently a consultant and independent contractor specializing in thought leadership, go-to-market strategies, events and publications.
His qualifications include CEDIA CIT, Crestron CMCP-S, Harman Certified Programmer, Extron Control Professional, BIAMP & Dante Certified, and is a Certified Living In Place Professional.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Håkan Olsson;
- How Håkan uses his home as a showroom for his business
- His method of using his home to demo Ketra tunable lighting and invisible speakers
- Selling single app solutions vs App Mania (ie. using many apps)
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au215
SHOW NOTES
Håkan started Beemer Smart Home in 2005 as a side business while he was pursuing a career at Microsoft headquarters in Redmond, WA. As a classical musician and former Audio Engineer, his initial focus was on audio solutions, which then transitioned into home theater solutions a few years later.
In 2016 after successful projects with several architects and builders in the Seattle area, he decided to take the business full- time and expand the solutions to an all-encompassing Home Technologies solutions.
Today, Beemer Smart Home has added more solutions, like Lutron luxury lighting and motorized shades, an invisible speaker line from Stealth Acoustics, and whole home control solutions through Control4. In 2019 Beemer Smart Home also became an integration partner to Stratis IOT for multifamily smart building solutions after completing several high-rise projects. In 2021 Beemer also earned an HTA certification.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Dustin Kerns;
- The history of ListenUp and different events that marked the company
- His own personal journey in the AV industry and the different influences he has met along the way
- The current state of the industry as we face supply chain and staffing issues
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au214
SHOW NOTES
Dustin has over 20 years of experience in AV. He got his start working for his uncle's AV business in the Northwest Arkansas region, where he learned the foundation of his knowledge and passion for the industry. Since then, he has gone from working as a technician, to project management, then into sales and executive leadership. He currently manages the Colorado Springs branch for ListenUp, a company with an amazing 50-year legacy.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ed Gilmore;
- Ed’s professional background in classical music
- A personal story from Ed and why his showroom was designed with such warmth
- A few celebrity stories including the work he did for Richard Gear and Cindy Crawford back in the 80’s and 90’s
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au213
SHOW NOTES
In 1988 Edward Gilmore, a professional classical musician, began a parallel career as an audio consultant to a leading Architectural and Interior Design firm. By 1991, he formed his own full-service company, Gilmore’s Sound Advice, Inc. For many years, Gilmore’s Sound Advice strictly adhered to a word-of-mouth recommendation policy to ensure the company’s commitment to superior installation and client support.
Now, directly responsible for an impressive, high-profile client resume. With the move to an 8,000-square-foot facility in 2016, Gilmore created one of the most unique showrooms and event spaces in New York City. Their new workspace allows GSA staff to build, program, and test all systems before leaving the facility. An active member of CEDIA, HTSA, and HTA, a commitment to ongoing education and certification underscores GSA’s commitment to providing clients with an informed assessment of the industry’s best available options and practices.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Paul Bochner;
- Paul’s passion for motorcycle racing
- Merger and acquisition trends in the industry
- Marketing and video production for an integration firm to help it stand out
- Why producing video is so hard.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au212
SHOW NOTES
Paul has over 20 years of experience working in the A/V industry. He got his start as a technician in 2000 before founding New York-based integration firm Electronic Concepts in 2004.
Today, Paul and his team focus on delivering the highest performance to clients across all A/V and integration solutions. They use their large social media presence of nearly 20,000 total followers to show off their custom projects and newly renovated luxury design center.
Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Mike Abernathy;
- The many resources being provided by NSCA to its members
- The future of system integration and the emergence of the Super Integrator
- Creative solutions to the Av industries labor shortage
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au211
SHOW NOTES
Mike has been part of the systems integration industry since 2001, when he started his career with NSCA as a Member Relations Manager. During his time in that position, Mike developed a broad understanding of the AV industry and how consultants, integrators, manufacturers, and independent manufacturer representatives interact and work together within the industry. He later joined a commercial audio manufacturer, where he managed international sales for ten years. In 2017 Mike rejoined NSCA and is now the Director of Business Resources. In this role, Mike helps members find and use business resources to more effectively operate systems integration firms.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Tobi Tungl;
- How Tobi uses and leverages Twitter to connect with his industry
- The current state of UCC solutions in the Pro AV space
- The mind and body health of an ultra athlete
- The importance of building and curating your network
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au210
SHOW NOTES
Tobi began his professional career in the IT world during the dot-com boom (and crash). In 2005, he jumped from IT to the AV industry. Since then, he has helped grow system integrator organizations by creating and implementing client retention strategies to drive top-line revenue and open new physical locations across the US.
In 2022, Tobi joined Epiphan Video as Vice President of Sales, North America. He is responsible for managing all brands, distribution channels, and sales deployment in North America. In addition, he develops strategic sales objectives based on company goals to promote growth and customer satisfaction for the organization. Tobi is an entrepreneurial, development and profit-oriented leader who communicates an innovative vision for the future and inspires his team to execute the transformation.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Tomas Wing;
- Similarities running an integration business in Panama City, Panama to the States
- The power of networks and advisors in running and growing a business
- How Covid-19 has affected supply chain and inventory in Latin America
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au209
SHOW NOTES
Tomas started in the audio business doing car audio systems around the late 80s. In 1993, he got the chance to open his car audio shop, which was mainly oriented to High-End Audio installs. In 2000, he went to work for the biggest electronic retailer in Panama and managed the car audio shop while also gaining exposure to the home AV department.
In early 2010, he decided to venture out on his own and open High Tech Solutions Panama with a family friend who proposed starting a business together to serve the small but wealthy residential market in Panama City.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Chuck Breaux;
- His experiences and lessons learned working with House of Worship Pro AV systems
- How to confront the current labor shortages and the challenges being faced with supply chain
- Operational challenges with design and accounting software platform rollouts
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au208
SHOW NOTES
Chuck founded AAVS in 2015. With years of experience in retail management, AV productions, and working as the technical director for one of the largest churches in the area, it was a natural transition for him to start a professional integration company. For Chuck and his team, relationships are the top priority. As a result, AAVS has grown on average 20% in business each year. The team comprises techs with 30+ years of combined experience with installations and live shows and 2 Boston Terriers that can be found lounging around the office.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Keith Harrison;
- Using the “Leasing” model in the AV industry and how it benefits clients and your business
- How customer service and building relationships can leave a lasting effect in a company.
- Why our industry needs to rethink integrators role in providing maintenance and ongoing support services
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au207
SHOW NOTES
In 1992, Keith started Total Home Technologies with the idea to "Question Everything." 30 years later, Total Home Technologies now has 3 Control4 certified showrooms (so far), two in New Jersey and one in New York. They are also one of the highest volume Control 4 dealers in the North East. Additionally, they have won countless awards, most recently ProSource dealer of the year for 2021.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with John Campbell;
- The importance of creating a healthy culture
- How empowering your team can help with retention of talent and create a sense of trust within a team.
- The benefits of loving what you do professionally and personally
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au206
SHOW NOTES
John was hired as the first employee when HomeTroniX was gearing up to open in 2013. His primary role was serving as a prewire "guy," but he quickly transitioned into sales and running the company. With some background knowledge in the IT/Network world, John accepted the transition, not knowing exactly what the AV world was all about.
As HomeTroniX was growing rapidly year after year and not knowing what was next, John decided to make an offer to purchase the company along with some lifelong friends in December. John's goal was to build the right team and refocus the ownership role to creating the best culture possible as a leader versus a boss. In the last two months, HomeTroniX has added six new roles and continues to grow.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Travis Leo;
- Cinergy and the professional alliance that it creates for integrators
- Challenges of running a business and how business owners can benefit from listening to the experience of others.
- Benefits of having a team-integrated business consultant and group facilitator
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au205
SHOW NOTES
Travis is one of the Co-Founders of the Cinergy Professional Development Group which focuses on Professional development, Learning and Investing in Emerging technologies and Leveraging shared services to improve business. He is also the former owner of Residential Systems, Inc., a CE Pro 100 integration company that was acquired by Bravas in May of 2020.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Wade Stephens;
- Techniques to successfully manage projects affected by supply chain issues
- How the Entrepreneurial Operating System can benefit a team and its development.
- How marketing helps drive referral sales
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au204
SHOW NOTES
Wade Stephens began his career in the AV industry in 1993 with a small company named Best Buy. He remained in that company for over 13 years during the huge growth of the company, including when Best Buy was named Forbes company of the year in 2004. During that time, Wade was a segment manager for Magnolia HiFi in the Dallas area and was then promoted to Sales Manager to one of the largest revenue producing stores in Texas. Along the way, Wade expanded his skillset to include many industry certifications like Control4, Crestron, Lutron, and Savant.
Wade is now the Vice President of Sales with DeVance Electronic Lifestyles which has seen an amazing growth over the last three years. DeVance specializes in residential, commercial, automation, lighting, and lighting control, with a focus on luxury two channel HiFi. Wade works very closely with owners Matt and Dana DeVance daily through the EOS operating system which has helped DeVance grow significantly while continuing to live by their vision to treat customers like family.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Blake Urmos;
- How Low Voltage Nation became the largest online community for the low voltage industry
- The role of social media and the importance for businesses
- What is Web 3 and where it's headed for the near future
- The importance of video in social media platforms, and how it can be used to leverage your business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au203
SHOW NOTES
Blake Urmos is the founder of Low Voltage Nation, a community that helps its members develop a career path in low voltage and technology. Blake started Low Voltage Nation to connect with technicians and business owners through Instagram and a Podcast. Blake specializes in structured cabling, access control, and information security. He also founded Golden Booth, a high-growth tech company specializing in digital marketing, photography, and mobile app development.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Keith Esterly;
- HTSA’s mission and commitment to the ongoing education of their member dealers
- Different resources provided by HTSA, including Keith’s Relationship Science Program
- Different strategies and tactics used by a successful salesperson
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au202
SHOW NOTES
Keith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart.
He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Mike Sajecki;
- The art and science of consultative selling
- The importance of a CRM and ERP system in tracking and managing a sales team
- What makes for a successful salesperson
- Potential challenges ahead in the economy
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au201
SHOW NOTES
Mike began his career in the A.V. industry while installing car alarms in high school. During his time in college, he ascended to sales manager at a local retailer and began doing Custom Home Installations before they were even a category. His scope of work included: running wires in walls, mounting televisions, building custom speakers, and more.
In 1991, Mike became a rep for a small rep firm, and in 1993 he became a junior salesperson at C&E Marketing/M.A.G. Sales, the company he owns today. With a total of 16 salespeople and coverage of the U.S. Southeast region, Florida and the Caribbean, C&E Marketing / M.A.G. Sales is one of the largest rep firms in the country.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Lee Travis
- Update from Lee since the Feb 2020 recording of Automation Unplugged show #100
- CES 2022 Update - Live from Vegas
- The importance of video in marketing
- Lessons learned from years in business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au200
SHOW NOTES
Lee Travis got his start with the custom integration industry through car audio and transitioned to full residential integration soon after. He founded Wipliance in 2006 in Bellevue, WA and later expanded to Scottsdale, AZ, in 2016 with a focus on delighting clients and building leaders. Wipliance has won Integrator of the Year at CES, is recognized consistently in the CEPRO 100 and takes pride in the industry-leading approach for video and online marketing.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron and Taylor had the opportunity to discuss during this episode
- 2021 Highlights from Automation Unplugged
- One Firefly’s achievements during 2021
- Goals for 2022 and upcoming industry trends
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au199
SHOW NOTES
Automation Unplugged is a live show recorded weekly, hosted by me, Ron Callis. In each Automation Unplugged episode, I speak with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. We produce this show to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Michael Libman
- Why integrators should consider getting into the lighting fixture business
- How to choose the right manufacturer to partner with in your business
- How lighting will likely grow in significance within our industry
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au198
SHOW NOTES
DMF Lighting is a lighting manufacturer that takes a creative approach to lighting and offers industry-leading technology to set the bar for performance, quality, and flexibility. Mike was one of the first advocates of Custom Integrators adopting light fixtures as part of their business, turning DMF Lighting into a CE Pro Bullet Brand in 2020. He has a Bachelor of Arts from San Diego State University and has worked in technology for over ten years. Mike works with Custom Integrators across North America to provide beautiful Lighting Solutions to their clients. In 2021, Michael was named Dealerscope 40 under 40, an awards program that recognizes the brightest idea-generators in the consumer technology industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with George and Kassa Harrison
- How EOS, entrepreneurial operating system has made a positive impact on the company
- Vital Management and systematically reviewing financials with set goals
- The importance of marketing and original photography for an integration firm
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au197
SHOW NOTES
George Harrison gained years of industry experience in the Colorado mountain resort towns. In 2002, George founded Harrison Home Systems, a high-end custom electronics design and installation firm specializing in cutting-edge home automation. In 2007, Kassa, his wife, joined the business and brought her experience in marketing and PR. Together they have grown the company over the years and currently manage a team of 27 employees. Harrison Home Systems specializes in the custom residential market in Denver and the surrounding areas. The company was named the 2021 CTA Smart Home Integrator of the Year by The Consumer Technology Association. They also received other industry awards in 2020, including CEPro Integrated Home of the Year and a Lutron Excellence Award.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Brenna Basden
- The role of a copywriter and their impact in marketing
- Trends in copywriting and SEO it’s role within a website
- SEO bad practices to avoid.
- Fitness trends and their health benefits
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au196
SHOW NOTES
Brenna Basden graduated magna cum laude from the University of North Texas in 2014 with a Bachelor's in English Literature and Certificate in Technical Writing. After college and spending some time as an assistant manager in retail, Brenna moved into a marketing position for an oil & gas company in Houston, TX, where she wore many hats in marketing for a few years. In 2018, she left the oil & gas industry, moved to Austin, TX, and started her journey as a content writer at One Firefly. In early 2019 Brenna joined the product development team working on the copy for One Firefly’s award winning Mercury Pro website solution for integrators. In 2021, Brenna was promoted to SEO Specialist at One Firefly, where she now lead our SEO strategy and team. Outside One Firefly, Brenna is a cat lover, enjoys all things fitness and is a music fanatic.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Bill Simpkins
- Customer focused marketing vs custom builder driven lead generation
- Working on international projects
- Potential industry changes in 2022 and how to plan for the new normal supply chain challenges
- After-sales service business model and how it relates to customer relations and happiness
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au195
SHOW NOTES
Bill Simpkins is a technology integrator with 30 years of CI industry experience. He began his career in the UK entertainment industry, working as an audio and lighting designer. He also worked as an engineer for well-known artists such as Moby, The Prodigy and Gil Scott Heron. After spending 15 years designing and installing systems for both residential and commercial markets globally, Bill relocated to the United States. In 2014, he founded IGS Homeworks in Magnolia, Texas specializing in luxury residential technology solutions
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ron Wanless:
- Lessons learned over the 40 years in the CI industry
- How to build a business model to withstand economic recessions
- The importance of updating and communicating price changes
- The benefit of certifications and credentials in the CI space
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au194
SHOW NOTES
Ron Wanless founded Technology Design Associates a smart home automation design and integration firm with offices in Oregon, Washington, Idaho, Nevada, and Arizona. TDA specializes in turning a house into a home by simplifying the control of the many integrated systems. Ron holds multiple credentials including Designer, Installer, Certified Outreach Instructor, and Network certification from CEDIA as well as a low voltage electrical license. Ron is currently working on a lighting designer certification through the American Lighting Association.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Theo Tsavoussis:
- What is Bitcoin and how does it work
- How Bitcoin promotes the development of renewable energy sources
- Centralized vs Decentralized Blockchains
- The future of Bitcoin and other cryptocurrencies
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au193
SHOW NOTES
In 1997, Theo founded Prometheus Systems, an A.V. integration company that specializes in high-end residential projects. While Prometheus Systems is based in the Bahamas, Theo has completed projects throughout the Caribbean and throughout North and South America. After reading Satoshi Nakamoto's white paper, an informational guide about Bitcoin, in 2011, Theo became interested in Bitcoin. Today, Theo is a Crypto Investor and active speaker and educator having led numerous talks on the future of cryptocurrency.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Paul Starkey:
- Aspire Liquidity Partners, a guided partnership designed to position your company for maximum value extraction
- PrepTech, a job program dedicated to training and connecting qualified talent to businesses in the CI industry
- How Paul and his wife are fighting against sex trafficking through their organization, Building Better Lives
- DMF Lighting's partnership with Building Better Lives
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au192
SHOW NOTES
Paul began his CI career at ELAN under Square D in 1993. As the Sales Vice President at Elan, he engineered a buyout with fellow managers and sold the business to Nortek Control in 2003. Over the years, Paul has raised venture capital and been involved in a dozen buy-sell transactions. Recently, Paul sold VITAL MGMT and has co-founded PrepTech and Aspire Liquidity Partners with Steve Firszt. They have also authored Hitting for the Cycle, a guidebook for the CI space.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jeff Costello:
- The 2021 Fall Azione Conference in Nashville
- The recent acquisition of Nortek Control
- The importance of feedback and how to successfully grow partnerships
- Jeff's novel, Surfing With the Bishop
- The latest issue with shipping delays and product shortages
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au191
SHOW NOTES
As a recognized sales leader focused on driving revenue through resellers, strategic partnerships, and direct sales, Jeff Costello has over 25 years of CI industry experience. He has led worldwide sales teams, supported partners in over 100 different countries, and participated in numerous company acquisitions. Currently, Jeff is Vice President of Sales for Nortek Control. Jeff is also the author of Surfing with the Bishop, a funny novel about working in the technology industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Scott Abel:
- The experience gained and lessons learned while working in Silicon Valley
- The importance of brand consistency and how to avoid brand confusion
- Using criticisms as motivation to grow and improve
- Building relationships with photographers and videographers
- Creating and maintaining a social media presence
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au190
SHOW NOTES
As the Director of Quality & Customer, Scott Abel is focused on brand management, marketing analytics, and content strategies at SAV. After graduating from Montana State University in 2002, he worked as an in-house designer of a well-respected ranch and home supply store. Scott then went on to pursue his master’s degree at the Academy of Art University which catapulted him into freelancing at design firms throughout Silicon Valley. After eight years in the Bay Area, Scott moved back to Montana and joined the team at SAV Digital Environments.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Robert Burns:
- The importance of differentiating your brand
- The importance of job descriptions and clarity in roles and responsibilities
- CO-DA, a training University, a training process for new hires and support for current employees
- Company culture and how it impacts all aspects of the business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au189
SHOW NOTES
Robert Burns is COO at CO-DA with over 20 years of audio-video experience. He focuses on growing and improving their performance and efficiency across all departments. In 2010, Robert and Chris Wissa merged their companies and founded Audio Video Concepts & Design, Inc headquartered in Indian Trail, North Carolina. In 2019, Chris and Robert decided to rebrand their firm to what is now known as CO-DA. Robert is also on the Savant Advisory Council and was recently a Keynote Speaker at the Azione Unlimited Conference in 2021.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Casey Levy-Tulloch:
- The challenges of getting a start-up business off the ground
- The simple, magical experience of Josh.ai
- The importance of privacy and security with a voice control service
- The One Firefly and Josh.ai partnership
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au188
SHOW NOTES
Casey joined the Josh.ai team as an early employee over four years ago and now manages the company's business strategy and partnerships as Manager of Business Development. As a former collegiate athlete, he brings a competitive drive and team-oriented mindset that has helped drive Josh.ai’s rapid growth.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Shawn Hansson:
- Building an award-winning business from a humble start in Shawn's garage
- One of Logic's hardest and biggest projects deploying a Crestron system in a former missile silo turned bunker in Kansas
- Increase in morale and work culture after returning to the office
- Trends in commercial technology in the workplace
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au187
SHOW NOTES
Shawn founded Logic Integration in 2004, a Colorado-based audiovisual and automation firm specializing in the design and installation of easy-to-use technology in homes and businesses. Today, Logic Integration has been recognized for numerous accolades such as Inc 500/5000, Colorado Companies to Watch, and CEDIA Contractor of the Year. Shawn is also a presenter and panelist for events throughout the AV industry such as CEDIA, ProSource, and CES to name a few.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jeff Binette:
- Lessons learned from growing up in an entrepreneurial family
- Adding One Vision as their partner for after-sales service and support
- Labor shortage challenges and solutions
- Partnering with electricians to provide lighting fixture and lighting control solutions
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au186
SHOW NOTES
Jeff is the current President at SmartHome Solutions. His background started after graduating from Bryant University with a concentration in Computer Science, Jeff held several IT roles while employed at Osram Sylvania and Genuity in Boston. In 2004, he founded SmartHome Solutions, a Kennebunk, Maine-based residential and commercial smart technology company. Today, the company’s business has grown significantly and now has a team of 7 dedicated individuals.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ryan Paddock:
- His unique philosophy and marketing position
- The importance of privacy and technology in our homes
- The increasing demand for circadian based lighting and home theaters
- The shift to battery and renewable power solutions
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au185
SHOW NOTES
Ryan Paddock founded A Mindful Home in 2019 with an understanding of what’s next and anticipating a change in the technology, products, and markets. He prides himself on designing and implementing elegant technology solutions focused on lifestyle and wellness to elevate his client’s homes.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Larry Supon:
- The importance of utilizing outside consultants and coaches to help develop a business strategy for success
- The importance of having the right people in the right seats
- Building a culture of accountability and striving for professional growth
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au184
SHOW NOTES
Larry founded Automated Lifestyles LLC in 2000. He has created a hands-on experience in which he is personally involved in the design of every project. He attributes the business’ success to this unique approach and, of course, having a wonderful team to execute the project. Today, Automated Lifestyles LLC has 11 employees and annual revenues of over 2 million dollars. Larry Supon is an entrepreneur focused on providing his clients with the ultimate technology experience that meets their lifestyle goals.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Chris Edelen:
- How the Texas market has grown and developed over the years
- The rise and fall of Eastman Kodak Company
- The challenges growing a business in the custom integration industry
- The latest supply chain issues related to Covid Delta outbreaks in China
- Pulling out of CEDIA and the likelihood of other fall events potentially canceling
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au183
SHOW NOTES
Chris is the President of Sterling Home Technologies, a custom home integration company. He also serves on the board of 2 high-growth companies as well as several charities. Chris started his career with Fox Photo, a New York company and advanced to Executive Vice President/COO of company operations with sales of over $250 million a year. Over the years, Chris has taken leadership roles such as President, CEO, and Vice President of Marketing at numerous companies, including Grand Openings, Norwood Promotional Products, and Kohler Corp.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Marc Ayoub:
- Marc's journey through the industry and the lessons learned
- Who CET and Associates is as an organization and their unique approach to work culture
- Grid resiliency and the importance of renewable and efficient energy
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au182
SHOW NOTES
Marc Ayoub is a 20+ year CI industry veteran who held several unique roles throughout his career. His journey began in the early 2000s at an alarm company. He eventually joined Audio Command Systems, where he worked his way up to lead technician. While recovering from a broken leg in 2006, Marc took on a new challenge to teach himself how to program Crestron. He also worked closely with management to develop a streamlined design and installation process that significantly improved project efficiency. Marc soon joined a local manufacturer’s rep agency, CET and Associates. He took on several leadership roles to help integrators grow their business with products like Lutron, Sonnen, and Lumin. Today, Marc uses his passion for renewables to lead the Energy Division at CET with the ultimate goal to expand renewable energy throughout the country.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Tom Farinola:
- How Tom navigates the worlds of retail and custom integration
- The importance of communication between the client and the dealer
- The lessons learned over his 35 years in business
- Tom shares his passion for Steinway Lyngdorf and describes how he delivers the experience to his clients
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au181
SHOW NOTES
In 1990, Tom purchased Atlantic Home Entertainment & Stereo and had since grown the business to a steady $4 million a year in annual revenue. Throughout the years, Tom has discovered that the key to success is providing excellent customer service. To help ensure his customers receive the best support, Tom established a remote service called Atlantic Concierge Partnership.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Steve Burke:
- The importance of taking care of your team and work culture
- Steve's strategies for growth mindset
- Why Texadia serves both the commercial and residential markets
- Texadia's unique solution to the human resource limitations affecting the industry
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au180
SHOW NOTES
Steve has learned and grown throughout his 20+ career in the integration industry, including managing a large commercial integration firm before founding Texadia Systems in 2013. Texadia Systems was established to serve both the residential and commercial av markets, focusing on excellence and client satisfaction. Today, Texadia Systems has grown to over $10 million-plus in annual revenue and has been recognized in INC500 and CE Pro as one the fastest growing AV Integration firms in the US.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Troy Morgan:
- The impact of home automation and energy management in the home
- Understanding the power of a watt
- An overview of energy integration and why it matters
- The concept of a virtual power plant
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au179
SHOW NOTES
Troy Morgan is the Founder and CEO at PanTech Design. Under Troy's leadership, PanTech Design quickly became one of the leading firms of its kind to develop groundbreaking products like the Adapt for Crestron software suite and Adapt Energy home energy automation ecosystem. Today, Troy focuses on tackling the world's energy challenges with his revolutionary Adapt Energy solution that helps homeowners better monitor and manage their energy usage.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Chris Pearson:
- His humble beginnings as a projector Rep and journey towards becoming one of the largest integrators in Texas
- Chris' philosophy on expanding his skill set portfolio based on his client's needs
- The danger of opportunity, and how he is managing Service Tech's growth
- The importance of having the right people in the right roles to reach growth goals
- Why continued training takes priority in his business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au178
SHOW NOTES
Chris founded Service Tech in 2003 and built his business by creating a company culture that embodies hard work, fun, respect, and inclusivity. He has won many prestigious awards and recognitions over the years, including CEDIA Best Lighting System of the Americas, Lutron Excellence Award, Home of the Year Gold Winner for Best Media Room, and -most recently -recognition Lutron Black Diamond dealer.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Brett Ringeisen:
- How the family business and the electronics industry evolve over the decades
- The very first CEDIA event in 1990!
- Brett's windsurfing accident and how that affected him as well as the company
- Lessons learned from the hardship and how they made him a better leader
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au177
SHOW NOTES
Brett's family acquired a small business called Norris Record Center where he began working at the age of 14. Brett has watched the industry grow over the last 50 years from the early days of records and cassette tapes to the 1st in-home televisions, to what we refer to today as "custom home electronics." As the industry changed, so did the business name and eventually Norris Record Center became The Audiohouse by the mid-’70s. Brett’s loyalty to both the industry and marketplaces needs over the decades helped him grow a once small-town record shop into an acclaimed, fixture of his Vero beach community.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Matt Bernath:
- 6 ways to increase profit and reduce chaos in your business
- Advice for an integration firm owner on managing their own compensation
- How to turn the most prosperous times into the most profitable times
- The time investment to start transforming your business and profits with Vital Management
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au176
SHOW NOTES
Matt is a Senior Coach at Vital MGMT. He helps others achieve their dreams and business goals while also focusing on his overall mission to shift the CI industry's trajectory. Matt is a veteran entrepreneur in the custom electronics industry who specializes in helping technology professionals transform their business. He has spent more than two decades in retail, wholesale, custom integration, and coaching -including founding and managing his own integration firm at one time.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jaclyn Boutwell:
- How to approach your clients for approval to photograph projects
- Basics of video and lighting configurations for successful Zoom meetings
- How she manages the finances for Media Systems
- Parental control and privacy management for minors on the Internet
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au175
SHOW NOTES
Jaclyn is a technology designer who specializes in merging beauty with tech. With a keen eye for detail, she elevates the home environment with high-tech solutions that blend seamlessly with architecture and aesthetics. AS CFO at Media Systems, she uses her background in artistic design, professional photography, and smart tech to aid every aspect of the business -from managing finances for the firm to assisting with sales.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Omar Alarcon:
- His journey towards starting his own integration firm
- Advice and best practices with leveraging Instagram
- And how he selects which brands to work with
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au174
SHOW NOTES
Omar has a diverse background, including working in the baking industry and as an electrician before starting his own integration firm, A's Smart Home Solutions, in 2015. He initially gained interest in home automation while out in the field on job sites. Today, Omar focuses on providing his clients with best-in-class, high-quality technology solutions that upgrade their daily lives.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Doug Greenwald:
- Doug's start in the CI industry in the early '90s
- Scaling his integration company over the past 20 years
- What to expect from business software
- Developing and documenting business processes
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au173
SHOW NOTES
Doug first established Creative Sound & Integration in 2001 to better serve his clients with best-in-class smart tech solutions for their homes. After struggling to find an effective project management software to fit his needs, Doug created Projx360. It has since expanded to include a complete end-to-end SaaS management software solution.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Donnie Boutwell:
- Remote maintenance and diagnostics
- Leadership that focuses on delegating rather than micromanaging
- Personal vs professional social media strategy
- Working professionally with a spouse
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au172
SHOW NOTES
Before taking over as CEO at Media Systems, Donnie started working for his uncle as an installer. Donnie's background includes over a decade of experience recording and producing records in Nashville. He has retained his Uncle Steve’s demand for excellence and efficiency while solidifying their mission to make home systems easy to use.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jason McGraw:
- Will there be a show?
- Current Health and Safety protocols in place for the show
- What to expect from the 2021 CEDIA Expo
- Some of the top brands that will be attending the CEDIA Expo including Crestron, Lutron, Savant, and of course, One Firefly
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au171
SHOW NOTES
Jason McGraw has a background including 34 years of for-profit and not-for-profit conference and exposition management. His prior experience includes B2B trade events and working as Senior Vice President of Exposition and Event Services with the Audiovisual and Integrated Experience Association (AVIXA), leading the InfoComm show. Jason now is Group Vice President and Show Director for the CEDIA Expo and Kitchen & Bath Industry Show (KBIS), the leading annual events in North America serving the kitchen & bath and residential systems integration industries.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Cory Reistad:
- SAV's relaunch, post VIA, focused on best in class marketing and SEO, ultimately making Cory a convert to the power of marketing
- How Cory approaches blending design and technology into spaces
- Advice for integrators on how to deal with changes and challenges to supply shortages
- How the pandemic has increased consumer interest in wellness technology
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au170
SHOW NOTES
Cory has been in the integration space since graduating college, starting his first AV company in 1999. He founded Studio AV in 2005 and later rebranded it to SAV Digital Environments. SAV is a Bozeman, Montana-based integration firm with 80+ members that provide their market cutting-edge technology, including in-house lighting design and innovative home and business automation solutions.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Josh Clark:
- Josh's experience buying out his business partner
- Lessons learned from their move into their quarter-million-dollar showroom
- Josh's approach to hiring
- The importance of marketing and how Josh uses it to educate consumers
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au169
SHOW NOTES
Josh is the Founder and Owner of Rely Technology. He started the Lexington, Kentucky-based business back in 2008 with his partner Jon. Originally, Rely Technology offered audio/video services, computer support, and IT. Their current focus now is on smart home automation. Josh bought out his partner Jon two years ago and became 100% owner of Rely Technology. Rely Technology has recently opened a new quarter-million-dollar showroom in Lexington and is expanding to a second location in Charleston, South Carolina.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Franco D'Ascanio:
- Elements that make Coastal Source unique from other competitors
- The new Line Source bollard that sets a new standard for a quality listening experience
- What it looks like to be part of a family-owned business environment
- Why integrators should be more focused on solutions outside of the home
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au168
SHOW NOTES
Franco's interest and audio and electronics stem back to 18 when he opened a full-service, design-forward firm offering architecture, construction, interior design, landscape design, and retail furniture through D'Asign Source, partnering with his brothers. Today, Franco works with Coastal Source, a Marathon, FL-based company he also founded. Franco supports the Coastal Source team by leading research and development efforts as they continue to grow and scale their popular product lines.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Kat Wheeler:
- What led Katharine into writing her book, There is No Cloud
- The plot, setting, and characters in her new book
- Katharine's success around founding SNAP AV's Women in Technology Group
- Observations and takeaways on working with successful integration firms over the years
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166
SHOW NOTES
Katharine's prior experience spans over eighteen years in the consumer electronics industry. She is currently an Area Sales Manager for SNAP AV and Control4. Katharine is also the founder and chair of the Women in Technology group at Snap AV and Control4, with over 85 members. She is a self-published author of a murder mystery novel this year titled There is No Cloud, which is set in the world of consumer electronics.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this week’s After Show, we chat with Kris Coleman, Founder, President, and CEO at Red Five. Kris shares with us a behind-the-scenes look into a recent client engagement that is straight out of your favorite James Bond movie. It really is crazy and amazing!
If you haven't already listened to the full interview, make sure to check out show #166 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Kris Coleman.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au166
SHOW NOTES
Kris is currently Founder, CEO, and President at Red Five Security. Red Five Security operates intending to provide world-class, state-of-the-art security and protective intelligence services. Kris comes from an extensive security background, including time with both the FBI and CIA handling counterterrorism and weapons of mass destruction. His depth in the public and private sector spanning over 28 years has allowed the Red Five team to specialize in high-quality, proactive, and discrete security services.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Paul Bochner:
- Paul's motorcycle racing hobby and his experience racing with Keanu Reeves
- How Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more sales
- Paul's selling strategy that appeals to client's emotions rather than focusing on product facts or stats
- Social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au165
SHOW NOTES
Industry veteran Paul Bochner got his start as a technician over twenty years ago before founding Electronic Concepts in 2004. Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Susan Cashen:
- Susan’s experience helps to launch the TIVO brand in the ’90s
- How Susan moved from Silicon Valley to become one of the first employees of Control4 energy division
- Branding tips Susan recommends every dealer follow
- The importance of selling experience over technology
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au164
SHOW NOTES
Industry pioneer Susan has worked her way through executive positions at Silicon Valley agencies and start-ups to Senior VP of Marketing at Control4. Today, Susan advises clients in the CI channel to help companies build strong brand positions and deliver business results in crowded markets.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Aaron Cowden and Andrew Wactor:
- Fusion's origin story
- How 2020 impacted Fusion's commercial market
- How they have enlisted a business consultant to help them grow
- Tips on delegating and getting out of your own way
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au163
SHOW NOTES
Aaron founded Fusion A/V during his senior year in college with a few of his friends. Their focus was on keeping technology fun and fresh for clients. Today, Aaron wears many hats in the company and participates in sales, operations, marketing, vendor relations, and charities. With a passion for music, Andrew studied Audio Engineering in Nashville before discovering the world of A/V. Fusion A/V has two locations, one in Greenville, South Carolina, and the other in Asheville, North Carolina.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ryan Davis:
- Serving as a crew chief for a multi-year winning team of the Baja 1000
- His recent acceptance into the HTSA buying group
- Ryans approach to work/life balance
- Ryan’s predictions for 2021 and beyond
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au162
SHOW NOTES
As founder of Ratio AV, Ryan and his team of seven work closely on high-end residential with light commercial systems out of Utah. Ryan's emphasis on human-factors engineering in college drove much of the design criteria that he uses in his day-to-day at Ratio AV.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this week’s After Show, we chat with Chris Worthington, CEO at Personal Technology. Chris shares his transformational “Day 1” strategy with us on how he prepares his projects for completion to help promote overall customer satisfaction.
If you haven't already listened to the full interview, make sure to check out show #161 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Chris Worthington.
Here are some of the topics Ron had the opportunity to discuss with Chris Worthington:
- The current state of the custom installation marketing in California
- Chris' excitement around energy automation and battery storage
- His move from lighting control into lighting fixtures and human-centric lighting
- How the maturation of the industry may affect the stratification of firms
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au161
SHOW NOTES
Chris is currently CEO at Personal Technology. His passion for technology and electronics started from a young age where he would tear apart computers and put them back together. In 2004, Chris decided to chart his own course and founded Personal Technology out of Alhambra, California, and has grown steadily over 15 years to become a full-service integration firm. Today, Personal Technology aims to deliver excitement and enjoyment around home technology while focusing on the client's journey from concept through construction and into support.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Matt Coxon:
- What led Mark from pursuing veterinary school to working at a residential integration company
- The future of work as companies begin to bring employees back to the office
- Mark's approach to human-centric design and how the modern office will look like in the years to come
- Mark's creative endeavors, including a book he's currently writing and his podcasts, Daybreak and Selling AV.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au160
SHOW NOTES
Mark is currently Sales Director with Tangram Technology. He was set to pursue a career as a zoo veterinarian before discovering the technology space in 2000 when he took IBM as a direct sales representative. Mark uses his interest in zoology and behavioral psychology to approach technology and human-centered design from a unique perspective at Tangram Technology.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Shawn Lemay:
- Shawn’s origin story and how he went from creating an ISP company competing with AOL to venturing into the smart home automation space
- Consumer behaviors based in the Buffalo, New York marketplace and how 2020 treated Sound & Theater
- How his business has weathered the storm caused by vendor supply chain issues.
- Shawn’s thoughts on the future of trade show & event
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au159
SHOW NOTES
Shawn is a CEDIA Registered Outreach Instructor and volunteer. He holds various vendor certifications and is an active writer with multiple published articles to his credit. Shawn got his start in IT and Computer system sales before discovering the world of smart home automation when he and his business partner attended their first CEDIA trade show event in 2004. Their Buffalo, New York-based automation company, Sound & Theater, was created to provide consumers easy-to-use, simple, and concealed smart technology throughout their homes.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Matt Cwiokoski:
- What ultimately led Avidia to have a 35% YOY growth in 2020
- How a re-brand in 2018 and strategic marketing helped raise the company's brand awareness and overall visibility
- Avidia's pivot to an RMR-based approach for system service support
- Ways Matt has made it possible to enjoy a healthy work-life balance as a business owner with a growing company
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au158
SHOW NOTES
Matt and two other colleagues founded the Chicagoland automation company, Avidia, in 2010 with a goal to create a more focused, hands-on approach to home automation. At inception, Matt managed Avidia’s programming and system design efforts. In 2018 Matt and Kamil bought their 3rd partner out and Matt assumed the role of CEO where his role involves leading the company forward through client-focused sales and marketing activities.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
This week’s After Show features Jeff Galea, Founder and President at Boca Tech and Automation. Jeff reflects on his approach and mindset behind his most recent rebrand. If you haven't already listened to the full interview, make sure to check out show #156 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Jeff Galea.
Here are some of the topics Ron had the opportunity to discuss with Jeff Galea:
- How a COVID inspired look behind-the-scenes for the design community turned into a successful weekly seminar series
- The importance behind educating consumers to improve sales and communication
- Jeff's showroom powered by Rosewater Energy and his take on battery storage technologies
- Jeff's business outlook for 2021 and why he will still be focusing on recurring revenue
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au157
SHOW NOTES
Jeff is Founder and President at Boca Tech and Automation. His team focuses exclusively on integrating luxury A/V and control systems into homes, yachts, and businesses in some of the most prestigious spaces in the United States.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Chris had the opportunity to discuss with Ron Callis:
- How Ron found his way into the custom integration industry
- Ron’s unique experience being part of a human-powered submarine team while a student at Virginia Tech
- The One Firefly company culture and how they were able to shift to a fully remote company in 2016
- Ways the structure and process of EOS helped One Firefly prepare for the challenges that came with COVID-19
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au156
SHOW NOTES
After graduating from VA Tech with a degree in Mechanical Engineering, Ron started his career with Lutron Electronics. He also spent time at Crestron Electronics before he started Firefly Design Group in 2007. In 2012 the company rebranded and became the company everyone knows today as One Firefly.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Adam Pauska:
- Risks faced by high net worth individuals
- The breakdown on insurance credits for smart home systems
- Innovative technologies that benefit both the integrator and homeowner
- Types of insurance products for ultra high-net-worth customers
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au155
SHOW NOTES
Adam is currently the Principal at AXG Advisors. Adam partners with the ultra-affluent and their other advisors to build and maintain their personal insurance portfolios, human-to-human while navigating the ever-changing insurance marketplace.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jason Roberts:
- Jason's experience buying an integration firm in 2012
- The dynamics of developing a winning relationship with a custom builder
- The Bravas approach to manufacturer preferences throughout their different locations
- Jason's outlook for Bravas and our industry in 2021
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au154
SHOW NOTES
Currently, with Bravas Boca Raton, Jason works with 14 other like-minded business owners to facilitate the merger that created the largest nationwide luxury A/V firm. Prior to joining the residential custom integration space, Jason spent 20 years as a software executive in the higher-education vertical.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Andrea Hoffer:
- Common mistakes companies make during the hiring process
- Best hiring practices and techniques business owners can implement
- What to expect when working with a recruitment agency
- How companies can utilize assessments both during recruiting and for ongoing team development
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au153
SHOW NOTES
Andrea Hoffer is currently CEO of Aha Recruiting Experts. Today, Andrea helps companies recruit, hire, onboard, and engage their team members across many industries and verticals. Her clear cut action steps and supportive coaching has helped businesses build their Dream Team with great results.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Angela Larson and Blair Piersall:
- Angela and Blair's backstory and how they transitioned into a career with Savant
- Ways Savant pivoted their focus to provide dealers more education and training during COVID-19
- The idea behind creating a virtual showroom experience
- The process for dealers and the design community to schedule a virtual demo.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au152
SHOW NOTES
Angela Larson currently works with Savant as Senior Vice President of Customer Operations at Savant. Blair Piersall is presently Vice President of Sales with Savant. Angela uses her 21 years of experience in the lighting control and home automation space to oversee Inside Sales, Marketing, Training, and the development of all web platform business tools, including the Savant Store. With over 20 years in the custom electronic industry, Blair leads the field sales effort as Vice President of Sales for the pro channel of Savant's domestic and international business.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this week’s After Show, we chat with Marc Fulker, Owner at Greenstar Technologies. Marc shares the details of how they were able to land a recent spectacular Control4 project and the importance of communication to earn a client’s trust and partnership. He also discusses their approach to capturing beautiful project imagery.If you haven't already listened to the full interview, make sure to check out show #151 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Marc Fulker.
Here are some of the topics Ron had the opportunity to discuss with Marc Fulker:
- The state of COVID-19 in the country of Australia
- How Marc was able to use his showroom to change the customer experience dynamic
- Marc's transition from an electrician to the home automation space
- We even got a video tour of his new showroom which is featured on our One Firefly Facebook page
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au151
SHOW NOTES
Marc started Greenstar Technologies in 2011 after spending 10 years working as an electrician in the residential and industrial sectors. Today, Greenstar Technologies consists of a team of nine staff members, has been a Control4 dealer since 2016, and just recently opened a beautiful new showroom and office space in their central Melbourne location.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this week’s After Show, we chat with Brian Perreault, COO at Barrett's Technology Solutions. Brian sheds light on the importance of relationship building and gaining the client’s trust for any successful integration firm.If you haven't already listened to the full interview, make sure to check out show #150 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Brian Perreault.
Here are some of the topics Ron had the opportunity to discuss with Brian Perreault:
- Brian's near 30-year career with Barrett's Technology
- The benefit of building relationships and being a resource for clients
- Why embracing change is crucial for the growth of a small business
- How integrating Google Ads into their marketing strategy has helped their business
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au150
SHOW NOTES
As COO with over 30 years of experience, Brian oversees all aspects of Barrett's Technology Solutions and has been instrumental in helping to guide the company to become a highly respected residential and commercial technology integration company in the greater Chicago-land area.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this week’s After Show, we chat with Wes Claytor, Digital Marketing Account Manager at One Firefly. Wes shares his commitment to cultivating consistency in his personal and work life through ultra-marathon running, writing, and reading. If you haven't already listened to the full interview, make sure to check out show #149 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Wes Claytor.
Here are some of the topics Ron had the opportunity to discuss with Wes Claytor:
- Wes' transition from the health and fitness industry into digital marketing
- The importance of work/life balance
- Wes' thoughts on the future of our industry in 2021
- Principles and beliefs that lead to success in running and life
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au149
SHOW NOTES
Wes Claytor is currently an Account Manager with One Firefly. Wes joined the team at One Firefly in 2019 with the goal of expanding his digital marketing toolkit to better service his clients. In addition to managing his book of business consisting of integrators located throughout North America, he also runs a personal blog.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Gregg Dixon:
- Gregg's approach to making 2020 their most successful year
- What projects looked like for Gregg in 1995
- Major changes Gregg made to help take AV Specialists to the next level
- Gregg's approach to company culture
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au148
SHOW NOTES
Gregg Dixon founded AV Specialists upon relocation of he and his family to Florida from New York. Now 25 years later, AV Specialists is having their most successful year in company history thanks to his dedicated and growing team and a renewed focus on home construction and remodeling from his core customer base.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jon Robbins:
- HTSA's sales training approach
- Jon's view on how the recent 2020 election turnout will impact the custom integration space
- How Jon defines leadership
- HTSA membership growth and opportunities
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au147
SHOW NOTES
Jon serves as Executive Director at HTSA where he crafts annual strategic business plans to help propel the organization forward. Jon is also responsible for building strong relationships with the finest technology brands and the nation’s top AV specialists. He got his start leading Hi-Fidelity House based in Philadelphia, Pennsylvania back in 1975.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this week's After Show, we chat with Phil Mulligan, President at Pacific Audio & Communications Hawaii, and Vice President, Pat Mulligan. Phil and Pat share with us their recruiting and hiring strategies as they have developed proof concept partnerships with local community college apprenticeship programs with a focus in Electrical and IT.
If you haven't already listened to the full interview, make sure to check out show #146 here on the podcast or over on our Facebook page at facebook.com/OneFireflyLLC. Okay, let's just jump into my conversation with Phil and Pat Mulligan.
Here are some of the topics Ron had the opportunity to discuss with Phil and Pat Mulligan:
- Logistical hurdles faced when running a Hawaii based business
- Pat's time in the Army and the transition into the custom integration industry
- How Pat and Phil prepare their projects for extreme weather conditions
- The Ballistic Missle scare from 2018
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au146
SHOW NOTES
Phil founded Maui-based integration firm Pacific Audio & Communication in 1991 to help homeowners achieve their goal of integrated home control and entertainment systems. Later in 1998, Pat joined Phil in the family business and used his military electronics experience and degree in electrical engineering to help run the CI side of the operation, including all Crestron programming. They currently run Pacific Audio & Communications together as President (Phil) and Vice President (Pat).
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
We just wrapped up recording show #145 featuring Bert Herrrero, CEO of First Priority Audio, and Joel Hernandez, their General Manager.
Here, Bert shared with us how a pivotal book he read helped him focus more on the business than in the business while Joel discussed their latest sales process overhaul.
If you haven't already listened to the full interview, make sure to check out show #145 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Bert Herrero and Joel Hernandez.
Here are some of the topics Ron had the opportunity to discuss with Bert Herrero and Joel Hernandez
- Creating a balance as a family owned business
- Bert’s passion for re-investing in his community, including his partnerships with ministries around South Florida
- How COVID-19 has impacted First Priority Audio
- Their innovative use of social media marketing to drive company growth
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au145
SHOW NOTES
Bert and Joel are cousins running the family business, First Priority Audio. Bert started his entrepreneurial journey early, at the age of 18, installing and servicing satellite dish installations throughout South Florida. His cousin, Joel Hernandez started his own AV integration company in the early 2000’s, and later joined forces with Bert at First Priority Audio in 2014.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.
We just wrapped up recording show #144 featuring Patrick Hartman, General Manager at Diversified Systems International. Patrick shared a big idea he picked up while attending a CEDIA Business Exchange event which was inspired by the book, The Trusted Advisor, by Robert M. Galford.
If you haven't already listened to the full interview, make sure to check out show #144 here on the podcast or over on our Facebook page at facebook.com/onefireflyllc. Okay, let’s jump into my conversation with Patrick Hartman.
Here are some of the topics Ron had the opportunity to discuss with Patrick Hartman:
- Patrick’s experience as a CEDIA volunteer
- Recap of the Virtual CEDIA 2020 educational offering
- What industry events might look like in 2021
- Patrick’s focus on work/life balance and his participation in Spartan Races.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au144
SHOW NOTES
Patrick is the General Manager of DSI, a Reno-based integration firm ten years ago, and spearheaded their residential sector. Today, Patrick’s extensive list of repeat customers reflects his trademark level of customer service from smaller projects all the way to projects that span years with budgets over $3M.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jeff Goldstein:
- How Jeff’s passion for audio landed him at Sony
- What managing the radio business for Sony looked like in the late ‘80s and early ‘90s
- Jeff’s approach to building relationships with the CI channel
- Jeff’s experience since returning to Sony in the midst of a pandemic
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au143
SHOW NOTES
Jeff Goldstein has decades of experience in the CI space. He currently manages Sony’s CI channel where he has been navigating the challenges and opportunities that this year has brought to our industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Tina Baker:
- The importance of company culture
- Best practices around hiring the right people
- How the hiring process has changed at One Firefly since Tina joined the team
- Tools One Firefly has implemented to improve their company culture as a fully remote team.
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au142
SHOW NOTES
Tina joined One Firefly in the beginning of 2020 with a proven track record of implementing programs that focus on company culture and improving employee satisfaction. Her responsibilities encompass all areas of Human Resources such as talent acquisition, performance management, benefits enrollment, and employee engagement.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.
We just wrapped up recording show #141 featuring Harshul Parikh, CEO & Founder at Trescent Lifestyles. Harshul shared advice on how he approaches selling to high-networth clients including Bollywood movie stars and billionaires and he provides some fun details around a recent $1 million+ 2-channel stereo system.
If you haven't already listened to the full interview, make sure to check out show #141 here on the podcast or over on facebook.com/onefireflyllc. Ok, let’s jump into my conversation with Harshul Parikh.
Here are some of the topics Ron had the opportunity to discuss with Harsul Parikh:
- Harshul’s role in bringing a CEDIA chapter to India
- How the custom integration space has been impacted due to COVID
- Harshul’s thoughts on the potential boom that will come from the increased interest in smart home automation
- An exciting AI software Harshul and his team are working on to make projects more seamless for Integrators and the design-build community
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au141
SHOW NOTES
Harshul founded Trescent Lifestyles in 2006 after he returned to India following a career stint in Silicon Valley. Harshul is a founding member of CEDIA India and has been instrumental in bringing CEDIA into the country. Since its founding, Trescent has grown to a team size of 35 employees and completed residential projects over 100,000 sq. ft with budgets of $2.5+ million USD.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Welcome to the Automation Unplugged After Show! When scheduling permits, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.
We just wrapped up recording show #140 featuring Jesse Silva, Owner at The PAVE. Jesse shared with us how he was able to score a unique project in the luxury mobile home space with the builder, Cavco, thanks to social media.
If you haven't already listened to the full interview, make sure to check out show #140 here on the podcast or over on Facebook on our channel. Let’s jump into my conversation with Jesse Silva.
Here are some of the topics Ron had the opportunity to discuss with Jesse Silva:
- The impacts of COVID-19 on Jesse’s business
- The PAVE doubling their growth since 2019
- Innovative ways Jesse has expanded their reach and customer acquisition through social media
- Manufacturers that embody “exceptional support” and how it has helped Jesse and his team grow
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au140
SHOW NOTES
Jesse founded The ProView Audio Video Experience out of Phoenix, Arizona in 2009 as a side hustle while still in college. The PAVE is now known nationally and internationally for their creative use of social media to stay connected with their clients, showcase their work, and to drive business development efforts.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Welcome to the Automation Unplugged After Show! Every week, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.
We just wrapped up recording show #139 featuring Michael Cogbill, Principal at REV2 Consulting. Here on the after show, Michael shares with us his top takeaways on how to approach the pre-drywall walk through phase with clients to gain their buy-in on device types and locations. He also shares a fun story about his experience working with Celine Dion and her late husband, René.
If you haven't already listened to the full interview, make sure to check out show #139 here on the podcast. Let’s jump into my conversation with Michael Cogbill.
Here are some of the topics Ron had the opportunity to discuss with Michael Cogbill:
- The early days of custom integration in the 80’s and early 90’s
- His experience working on a project for Bill Gates’ Seattle home
- CEDIA initiatives Michael is most excited about
- Michael’s predictions for the future of our industry
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au139
SHOW NOTES
Michael is currently Principal at REV2 Consulting, on the CEDIA Board of Directors, and a new member of NEC’s Code Panel 3. Throughout his career, Michael has been involved in several startups, maintained a private consultancy for high net-worth homeowners, and was proudly involved in CEDIA since its founding.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Murray Kunis:
-
Murray’s thoughts on the first 2020 Presidential Debate
-
Murray’s experience with installing America’s first home THX system
-
His recommendations for business just getting started in the custom integration industry.
-
Murray’s thoughts on the current state of our industry and what 2021 might have in store
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au138
SHOW NOTES
Murray is currently President of Future Home, which he founded in 1990 out of the demand from his clients for help with their home technology. Murray Kunis got his start in the music industry where he worked with top names. He was also one of the founding integration firms of the trade organization CEDIA.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Welcome to the Automation Unplugged After Show! Today, we're taking some time after the live show to talk with Matt Fowler, Co-Owner and Director of Operations of HomeTroniX.
Before joining HomeTroniX, Matt spent some of his career in the wine industry. In this aftershow chat, Matt shares with us his experience working with Total Wine and even gives us some of his favorite wine recommendations.
If you haven't already listened to the full interview, make sure to check out show #137 here on the podcast. Let’s jump into my conversation with Matt Fowler.
Here are some of the topics Ron had the opportunity to discuss with Matt Fowler:
- How Matt’s time in the Marine Corps impacted his role as a leader
- How to grow and scale an integration firm
- HomeTroniX’s growth during COVID
- Matt’s approach to marketing and creating a strong digital presence
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au137
SHOW NOTES
Matt Fowler is Co-Owner and Director of Operations with HomeTroniX of Arkansas LLC. In 2019, with the company at a crossroads between growing at a faster rate or keeping the status quo, Matt agreed to join the family business as an executive with the goal of growing and scaling the integration firm.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Welcome to the Automation Unplugged After Show! Today, we're taking some time after the live show to talk with Josh Willits, President at Portal.
While many of you may know Josh for his career in the custom integration channel, he also has a passion for coffee that has led him to join the coffee roasting business.
In this after show chat, Josh shares with us his passion for coffee and how he came to know of The Lonely Monk Coffee Roasting business.
If you haven't already listened to the full interview, make sure to check out show #136 here on the podcast. Let’s jump into my conversation with Josh Willits!
Here are some of the topics Ron had the opportunity to discuss with Josh Willits:
- Josh experiences in the CI industry that ultimately led to his role as President of Portal.
- Portal’s turnaround strategy deployed in May 2019 that saved the company
- Proposal trends during that last 6 months including the amazing growth since June
- Josh’s thoughts on the rest of 2020 and the future of our industry
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au136
SHOW NOTES
Josh Willits got his start in AV by selling speakers online out of his college dorm room. He spent years running operations at an integration firm before taking on the role of Director of Operations at Jetson Systems, a Crestron CSP. Later in 2012, he founded Invenshare, a website for dealers to buy, sell, and trade excess inventory, before merging his business with SupplyStream two years later. Josh helped rebrand the company that is now known as Portal where he currently serves as President of the company.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jeff Brewer:
- Leadership strategies Jeff learned while working for the late Steven Covey where he was Master Certified
- The James Loudspeaker acquisition and their approach to their rep network
- Ways Jeff and his team are leveraging virtual trainings and meetings to strengthen relationships
- Exclusive announcement regarding the new Sonance Invisible Speaker Series
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au135
SHOW NOTES
Jeff Brewer is Vice President of Sales at Sonance & James Loudspeaker. His background includes working for companies including Best Buy for Business as their VP and Sr. Director and even for the late Steven Covey. Since joining Sonance and James Loudspeaker in 2012, Jeff has led their sales directors team and currently coaches over 100 Sonance & James Loudspeaker Representatives.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Taylor Whipple:
- His rewarding time as a Peace Corps Volunteer in West Africa - he even spoke to us in Wolof!
- Taylor’s start in the music industry where he spent some time working for Madonna’s music label before he decided to go back to school to pursue his MBA in Finance.
- How an analytical approach to brainstorming ideas has helped further empower One Firefly’s growth
- One Firefly receiving a placement on the 2020 Inc. 5000 list
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au134
SHOW NOTES
Taylor Whipple is Vice President of Operations & Finance. Having just celebrated his 7 year anniversary with One Firefly, Taylor has been responsible for overseeing the organization's financial and production management.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jeremy Elsesser:
- Jeremy’s 16 year career track at Level 3 Audiovisual, leading to his achieving the position of President of the company in 2017
- The importance of company culture and hiring for passion
- The transition from Commercial Integrator over to Managed Services
- The acceleration of software and cloud based communication platform solutions for the new global focus on work from home environments
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au133
SHOW NOTES
Jeremy's sixteen-year career at Level 3 Audiovisual has led him to his current position there as President of the company. Jeremy has been in the technology industry for nearly 20 years and has worked on a broad range of projects, including broadcast, production, and communications for higher education, corporate, healthcare, and hospitality clients.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Paul Lopez:
- What experiences led Paul to opening his own integration firm.
- What it’s like being a Dolphins fan living in Dallas
- Paul’s transition from a majority commercial focus pre-covid to a majority residential focus post covid.
- Why Integrated Lifestyles chose to join the ProSource buying group
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au132
SHOW NOTES
Paul started pulling cable in attics 20 years ago and worked his way up to the ranks as he now runs Dallas-based custom integration firm, Integrated Lifestyles where they focus on creating a collaborative work environment with a “client first” approach.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ryan Anderson:
- Ryan’s past experience as a racecar driver with Ferrari
- The Bravas acquisition strategy to purchase 50 integration firms over the next 5 years.
- Defining the “Why” for both Bravas and the CI Industry.
- Ryan’s thoughts about this new-era of event cancellations and more focused department training events
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au131
SHOW NOTES
Ryan gained his current role of CEO of Bravas in 2018. Previously, he was the founder of Kansas City smart home integration firm, Elevated Electronics. Today, Elevated Electronics is now the KC Bravas location.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Shaun Schuetz:
- Shaun’s background and how he got into the consumer electronics industry
- Cultural differences Shaun encountered during his four years in Asia
- Shaun’s love for Star Wars and how he was able to do charity work with the Star Wars Costuming Community, 501st Legion while in Taiwan and now throughout the US.
- Shaun’s thoughts on CEDIA 2020 going virtual
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au130
SHOW NOTES
Shaun joined AudioQuest in 2012 with the opportunity to live in Taipei for four years representing their distributors throughout Asia. In 2016, Shaun and his family moved back to the States and has held multiple positions including his current role as AudioQuest's VP of Sales for the Americas.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ken Vanemon:
- Status of the audio video marketplace in New York City.
- Ken’s strategies to stay sane while taking care of clients during these strange times
- Ken’s thoughts on whether sales people are born or made
- How Crestron Home is helping dealers create a more customizable smart home system
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au129
SHOW NOTES
Ken is currently Sr Regional Sales Manager for Sapphire Marketing. With over 25 years of experience in the Consumer Electronics Industry, Ken has worked in various roles from Operations Manager at Best Buy to Independent Manufacturers Sales Rep at JVC.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Rusty Deeble:
- The positive impact that the ProSource Dream Theater Makeover Contest has had on Digital Installers
- Ways Rusty gives back to his clients and community by offering their showroom as an event space
- Rusty’s recent experiences with homeowners ready to invest into their property such as outdoor spaces and home offices
- Rusty’s love of MMA and Wrestling
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au128
SHOW NOTES
Rusty is President of Digital Installers which he founded in 2001. Since inception, he has worked hard to make his customers happy by providing friendly, professional, and clean custom audio/video installations regardless of project size.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Wim De Vos:
- Changes throughout Europe that Wim, his business, and clients have experienced since April
- Whether America’s political and economic climate will affect the European market
- Wim’s approach to digital transformation as his business re-opens and why he has decided to re-think his business as if it were a start-up
- Inspiring books Wim has been reading in light of COVID and the resurgence of the Civil Rights Movement in the United StatesCatch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au127
SHOW NOTES
Wim is currently over his European firm, Genesis Home Technology. His self proclaimed title is "Thunder Lizard." Genesis has been growing for over 10 years and offers design, training, and marketing solutions with its premium branded products to a select network of 300 certified installation partners in France, Italy, Spain, and Portugal.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Maryellen Oswald:
- How Maryellen got her start in Consumer Electronics with Widescreen Magazine
- The potential permanent move to virtual meetings, demonstrations and trade events
- Insider look at the benefits of being featured in a publication such as Connected Design Magazine
- Maryellen’s thoughts on the current state and future of our industry
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au126
SHOW NOTES
Maryellen has 22 years of experience in consumer publication. She and her team at Connected Design Magazine work to build bridges and create networking opportunities between technology professionals and the design & build community.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Kyle Steele:
- How the Global Wave Integration wellness showroom has transformed due to COVID
- What the last 90 days have looked like for Global Wave Integration as a California-based business with job sites located around the US.
- Kyle’s thoughts on the industry’s role on approaching conversations around race
- Kyle’s strategies around building strong teams using personality types as a rubric for team composition.
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au125
SHOW NOTES
Kyle Steele started California-based Global Wave Integration in 2004, after gaining experience working for two southern California based integration firms. Today, Global Wave Integration has completed projects that span from the West Coast to the Middle East.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Steve Haas:
- Steve’s origin story and his transition into the high-end residential space
- Steve’s approach to educating end-users and integrators about home audio
- Changes Steve and his team are making in light of COVID, such as offering webinars revolving residential acoustics
- The importance of having conversations around race and Steve’s plans to bring in more diversity into our industry
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au124
SHOW NOTES
Steve Haas is the CEO and Principal Consultant at SH Acoustics. Over the last two decades, Steve has brought the quality audio experience into the high-end residential market where he works with homeowners, architects, interior designers, builders, and technology integrators to help keep sound quality and control top of mind.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Alex Camara:
- Alex’s backstory in technology startups before acquiring Audio Control
- Alex's thoughts on approaching conversations within the workplace revolving race and creating a safe space for all employees
- Audio Control’s “restart” message means in light of COVD-19
- How demand for “home entertainment” has increased and what he is seeing in demand for audio control solutions throughout the country.
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au123
SHOW NOTES
Alex joined Seattle based Audio Control in 2011 and ultimately acquired the company in 2013. Alex and his team of obsessive audio experts focus on designing, engineering, and manufacturing in the USA some of the most innovative, high-performance audio solutions for residential, commercial, and automotive markets.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ariel Gutierrez:
- The origin story behind Polaris Controls
- Ariel's reaction to the Savant acquisition of GE Lighting
- The impact COVID-19 has had on the Latin American economy and currencies
- The webinar and podcast strategy launched by Polaris Controls to better help their dealers
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au122
SHOW NOTES
Industry leader in the Latin American and Caribbean markets, Ariel Gutierrez, President of Polaris Controls, uses his background in engineering and construction to bring a unique perspective on the smart home experience.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Jason Barth and Jamie Carey:
- The impact beautifully shot photography has had on their business
- Changes Jason made in light of COVID-19 such as renovating their showroom and updating their website and other marketing
- Changes in consumer demand in response to COVID-19
- How Jamie’s addition to the team as Director of Business Development has helped The Premier Group strengthen their company culture and online presence
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au121
SHOW NOTES
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Kevin Hancock:
- Kevin’s origin story and how he got his first big break with an opportunity to install all the TV’s at The Breakers resort in Palm Beach, Florida
- How an ambitious decision at CEDIA 2019 helped build a strong relationship with Samsung that has led to his expansion
- Frame My TV's Deco Frame product line
- What Kevin is most excited for in 2020 and his predictions for industry changes in light of COVID-19
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au120
SHOW NOTES
Kevin Hancock is President of Frame My TV, which he founded out of his garage in 2006. Kevin and Frame My TV have since sold more than 10,000 TV frames to clients around the world in both luxury homes and commercial properties.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Matt DeVance:
- Ways in which previous life-changing events, such as 9/11 and the Great Recession, has prepared Matt to better handle this pandemic
- Matt’s perspective on the shift in demand for technology in homes and how integrators can prepare
- How EOS evolved Matt’s business and communications approach
- The importance of company culture and the mentoring of employees
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au119
SHOW NOTES
Matt has over 25 years of custom integration experience and is Founder of DeVance Electronic Lifestyles, which opened in 2002. DeVance Electronic Lifestyles currently does just under $3M in business annually and is expanding its business by purchasing a new building, doubling its current space.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Eddie Shapiro:
- Growth opportunities for home security solutions
- Steps they have taken with staff and customers in light of Covid-19
- New marketing and business development strategies he is executing
- Eddie’s thoughts on the CEDIA 2020 Expo, will it happen?
- Eddie’s thoughts on Crestron Home
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au118
SHOW NOTES
Eddie is Founder of SmartTouchUSA, a smart home integration firm based out of Washington DC. Eddie has over 30 years of experience in the AV and low voltage channel and now enjoys helping CEDIA and industry members build a deeper respect between architects, lighting designers, builders, and the design industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Bryan Naquin:
- Steps Bryan is taking to keep his team safe during COVID-19 such as turning down jobs in high-risk areas
- The importance of building relationships with industry peers and your community
- Bryan’s thoughts on whether CEDIA will return this year and the possibility of a virtual venue
- How Acadian approaches paid service plans during their sales cycle and the benefits they’ve experienced with Parasol for 24/7 remote servicing and support
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au117
SHOW NOTES
Bryan founded Baton Rouge-based technology integration company, Acadian Home Theater. With 25 years of experience, Bryan got his start in the industry in 25 years and is a key reason for Acadian being named Top 100 Integrator Nationwide by CE Pro as well as being recognized as the only Diamond Control4 Pinnacle Dealer within the state of Louisiana.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Henry Clifford:
- Changes Henry has made within Livewire due to COVID-19 regulations- from virtual calls to pivoting communication strategies
- Henry’s approach to prioritizing internal communication and putting his team and client safety first
- Tools Henry uses to gain prospects and sell from home, such as Vidyard email integration
- Parasol’s “For Integrators, by Integrators” approach
- How Parasol works to keep their keeps their team trained across many vendors
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au115
SHOW NOTES
Henry, started Virginia based integration firm, Livewire, in 2001 after identifying the need for simple home technology in Central Virginia. solutions provider in his market. Henry also leads Parasol with his two co-founders, providing 24/7 remote support for home technology integrators and their clients for over 250 dealers.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Rob Hopper:
- The rise of consumer interest in solutions such as outdoor entertainment and home networking
- Rob’s opinion on 5G and how it can help end-users stay connected
- Ways Rob and his team have been taking advantage benefiting from of all the recent educational resources and webinars being offered in our industry
- Rob’s previous experience with marketing and website design and what stood out to him since working with One Firefly
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au114
SHOW NOTES
With nearly 25 years of experience in the custom integration industry, Rob got his start in car audio before moving to the residential space where he is currently President of Beacon Audio Video Systems. Rob focuses on bringing a higher level of service and experience to custom integration clients.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Curt Hayes:
- The history behind the founding of Blue Dog Group
- The opportunity to improve the broken project scoping/budgeting process used by many integrators
- How BlueDog Group’s new app allows integrators to provide quick estimates to their clients
- Approaches integrators can take during COVID-19 to improve their business process
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au113
SHOW NOTES
With his experience in the consumer electronics industry, Curt Hayes, CEO of Blue Dog Group, brings a unique perspective and insight into the importance of data documentation. He creates innovative solutions that can help integrators streamline their projects and improving the broken project scoping/budgeting process.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with John Clancy:
- Ways John is seeing COVID-19 impacting dealers throughout the world
- Steps Crestron has been taking since February to keep his global team and consumers safe
- Exciting updates Crestron is making as a response to the lifestyle changes caused by COVID-19
- How Crestron is adding value to the industry by offering virtual resources, such as virtual product trainings and CEU course offerings
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au112
SHOW NOTES
With experience both on the dealer and manufacturer side, John Clancy, Crestron VP of Residential, brings a unique perspective to Crestron on ways to improve their residential solutions.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Matt Lien:
- How DES supports multiple smart home platforms including Crestron, Savant, and Control4
- Matt’s thoughts on LED and tunable lighting and how it’s resonating with his customers
- Challenges and advantages his team dealt with once they began offering electrical solutions for their projects
- Matt’s two-goal approach to taking on projects and how he’s using that to create a silver lining during these difficult times
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au111
SHOW NOTES
Industry innovator, Matt Lien, VP of Sales at DES, got his start as an installer before joining Crestron Electronics as a Regional Sales Manager for Residential Products for seven years. His industry experience allows him to provide helpful insight for smart home integrators during these uncertain times.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Wim De Vos:
- Update on how COVID-19 is affecting European Installers
- Video marketing and how he’s sharing resources and knowledge to his Facebook audience
- Steps that Wim and his team are taking to make it through this crisis and ways our industry can prepare for these upcoming months
- Wim’s concept behind digital transformation and how it can affect small businesses
- The power of marketing and how it benefits businesses and strengthens their overall visibility and messaging
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au110
SHOW NOTES
Thought leader and innovator, Wim De Vos, Thunder Lizard at Genesis Home Technology, shares his perspective on the power of marketing and his thoughts on how our industry can make it through this crisis.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Interview Recap
- Eric’s recommendations on the approach manufacturers and vendors should be taking to help integrators
- The importance of having a clear, open communication between your team and manufacturers
- Types of discussions Eric has been having with other dealers to help keep the industry booming through this crisis
- Steps Eric and his team are taking to keep their employees and clients safe when going out to projects
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au109
SHOW NOTES
Industry leader, Eric Joy, Chief Experience Officer at GHT Group has a unique background with experience as both manufacturer and integrator. He shares his perspective on ways he recommends our industry to approach communication throughout this crisis and how we can help each other stay strong.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Keith Harrison:
- Keith’s approach to handling the changes in his business caused by the COVID-19 pandemic
- Keith’s rental equipment leasing model and how it has been bringing ⅓ of the companies revenue for the last five years
- How Keith and his team use virtual reality solutions like Help Lightning for virtual, hands-on support calls and Modus VR for media room and home theater demos
- Keith’s motto of building a bulletproof system through implementing backup routers to make more profit as opposed to relying on ongoing servicing
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au108
SHOW NOTES
Keith Harrison, Founder at Total Home Technologies, shares his perspective on the importance of RMR solutions and his approach to using virtual reality during project demos and system servicing.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Mike Giffin:
- The increased demand for virtual servicing during the COVID-19 pandemic
- How integrators can benefit from a solution like Help Lightning as more consumers begin to depend on technology
- Mike's perspective on ways integrators can make it through these uncertain times
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au107
SHOW NOTES
Industry veteran, Mike Giffin VP at Help Lightning shares his experience in the CE space and the benefits of a remote servicing solution for smart home integrators, particularly during our current climate with COVID-19.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Evan Rosen:
- How COVID-19 is changing the law substantively and procedurally
- Evan’s perspective on the CARE Act involving mortgage protection and it can benefit renters
- Types of mortgages that do qualify for forbearance programs and what business owners should look out for to avoid building up fees
- Evan’s understanding of how the PPP payroll protection program will be determined and when companies will receive their payroll dues
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au106
SHOW NOTES
Foreclosure defense lawyer, Evan Rosen, shares his recommendations on approaching the current crisis by adding clarity on the type of loans that are out there for businesses and mortgage protections available to homeowners.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Navot Shoresh:
- What Navot and his team are implementing to come out stronger on the other side of COVID-19 from revising company weaknesses to training processes
- How Navot is approaching leadership during this time of crisis and his recommendations on demonstrate value-based leadership
- Navot’s perspective on the future of our industry and why we matter to our communities after the Coronavirus
- The power of recurring revenue and a look into Spire’s service contract: SPS Ready
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au105
SHOW NOTES
Industry leader, Navot Shoresh, President at Spire Integrated Systems, brings a unique perspective on his value-based leadership and his approach to the importance of branding his company as opposed to branding to the manufacturers they work with.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Erick Burton:
- How Erick and his team are handling the challenges brought by COVID-19.
- How Erick's unique experience with Cystic Fibrosis prepared him, his family, and company to stay safe during this pandemic
- Why Erick limits his media consumption and ways he limits anxiety during these stressful times
- Erick's thoughts on preparing for the new normal after the Coronavirus pandemic is cleared
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au104
SHOW NOTES
Industry innovator Erick Burton, VP of Western Audio/Video shares his insight on how he got started in the custom integration industry and ways he's taking the COVID-19 pandemic in stride.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with John Geraghty:
- John’s recommendations on staying connected with your team in a virtual work environment
- Why right now is the time to dive in and focus on how to keep adding value to your clients and your company
- Ways to shift your approach and processes to stay transparent and align with the recent stresses caused by the COVID-19 pandemic
- What it means to “reframe” your mindset during uncertain times with the “The Prism of Perspective” approach
- John’s approach to fitness and the importance of practicing routine as a way to stay grounded and focused
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au103
SHOW NOTES
Business and life coach John Geraghty shares his perspective on the importance of mindset and how our day-to-day approach can affect us during a time of crisis.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Rohan Dunbar:
- Rohan’s transition from Crestron Service Provider into a Certified Crestron Dealer
- Ways he is pivoting his focus to make up for project pauses caused by COVID-19
- How his business is preparing for the possible boom of business on the other side of COVID-19
- Which Crestron technologies have him jazzed for 2020
- What he’s doing to help other integrators grow and thrive
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au102
SHOW NOTES
Educator and industry pro, Rohan Dunbar, Owner of Digital Lifestyle Solutions, shares his perspective on making it through the other side of a crisis and ways he's keeping his business afloat during these difficult times.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Alexa & Angel Centeno:
- How they've accomplished running a business as husband and wife
- Their recent merger with audioDave, a company with over 38 years in the industry
- The response from customers and the design trade on their 6,500 sqft showroom
- How they approach Instagram to help build their platform and reach a larger audience
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au101
SHOW NOTES
Husband and wife duo, Alexa and Angel Centeno have a true passion for the custom integration industry which shines through in their work and online presence. Their recent merger with audioDave and impressive showroom offers plenty of insight and inspiration for our listeners and viewers.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Lee Travis:
- His process in integrating electrical contracting to his business
- Challenges and advantages to operating in two different markets, Washington State and Arizona
- The importance and benefits of being part of a buying group
- The future of 5G and how it might impact the custom integration industry
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au100
SHOW NOTES
Thought leader and innovator in the Custom Integration industry, Lee Travis of Wipliance, brings a unique perspective as an owner of two locations in different markets along with his experience with ProSource buying group and Tech Summits!
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Cesar Quintero:
- What entrepreneurs can expect from working with an EOS Implementer
- Defining the 6 key components in EOS
- Type of businesses that would benefit from the EOS system
- The EOS proven process of implementation
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au99
SHOW NOTES
Coach and EOS Implementor, Cesar Quintero is an advocate for the EOS process and has helped a number of businesses, One Firefly included, implement the EOS process for optimal growth and company structure.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Nigel Dessau:
- How the shift in market consumerism will likely affect the custom integrator
- Building your business using his "Content Approach Network" strategy
- What the next year looks like for Bravas and their plans for growth within our space
- His perspective on wellness and how integrators should position this solution to consumers
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au98
SHOW NOTES
Mentor and coach, Nigel Dessau is transforming marketing and brings a unique perspective that can help technology professionals think about the end-user experience in a different and profitable way.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Interview Recap
Here are some of the topics Ron had the opportunity to discuss with Pete Baker:
- The benefit of developing a strong company brand
- Why he became a CEDIA Certified Outreach Instructor
- How he approaches representing and working for international corporations
- The similarities between the CI space in North America and markets around the world
- Handling customer expectations through feedback and communication with your sales team
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au97
SHOW NOTES
CEDIA Certified Outreach Instructor and President of The BIG Corp, Pete Baker is making large strides in the CE industry and brings a unique perspective with his global experience of over 30 years.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ian Dohalick:
- Handling business growth while experiencing major personal losses
- The changes within the Houston marketplace in the past few years
- Transitioning from a new hire employee at Relative Home Systems to becoming a partner
- Impact of wellness solutions including green walls and dedicated wellness spaces in the home.
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au96
SHOW NOTES
Advocate for wellness solutions including green walls and biophilia spaces, VP at Relative Home Systems, Ian Dohalick acts speaks with tremendous passion for the positive impact they have on families and individuals.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Miranda Grantham and Marc Fisher:
- The importance of a strong company culture
- The philosophy around investing in yourself, your business, and our industry
- Insight on what training and coaching looks like for Origin dealers
- The advantage of joining a buying group like ProSource
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au95
SHOW NOTES
Consumer electronics veteran, Marc Fisher, and industry leader on the rise, Miranda Grantham, are making huge strides in our growing industry and empowering dealers through their passion for Origin Acoustics' mission goal.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Ian Williams:
- How he approached selling his business in 2017
- His business development plan for starting a new business in a new market
- Why attention to process and operational excellence is the right approach for most integrators
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au94
SHOW NOTES
Accomplished business leader and industry innovator, CEO of Aspire Audio Video Solutions, Ian Williams, shares his unique experience from selling one of his previous businesses to starting a new business in a new market.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this episode of Automation Unplugged, Ron Calls spoke with Jamie Briesemeister about topics such as:
- Jamie’s transition from working in the healthcare industry to starting a business in the CI space with her husband, Jeff
- What has helped her throughout the years to improve within her role as CEO, both within and outside the industry from podcasts featuring women in business to business leadership books
- Being a woman in business and resources she’s been able to share and gain from other women in the field
- How past experiences helped her become a stronger leader
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au93
SHOW NOTES
Home technology advocate and CEDIA board member, co-founder of Integration Controls, Jamie Briesemeister, helps shine a light on the importance of women in technology and her experience transitioning to the custom integration space.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this episode of Automation Unplugged, Ron Calls spoke with Michael Oh about topics such as:
- Launching an Apple-focused IT company from his MIT dorm
- Why the MSP service model is the future of the home integration market
- Operating a remote workplace with staff in 3 countries
- Their latest luxury MDU project in Reykjavik, Iceland
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au92
SHOW NOTES
Industry innovator and podcast host, owner of TSP, Michael Oh, brings a unique perspective to our industry through his experience with having an MSP and service-led business focus.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this episode of Automation Unplugged, Ron Calls spoke with Bob Cole about topics such as:
- How Bob transitioned from his career as a psychologist to the consumer electronics industry
- How it felt to be inducted into CT Hall of Fame in 2018
- World Wide Stereo’s focus on philanthropy and involvement in charities
- His team’s approach to educating millennials on good audio
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au91
SHOW NOTES
As an industry veteran, CEO & Founder of World Wide Stereo, Bob Cole brings over 40+ years of industry experience with a philosophy of doing good by doing well. This includes educating consumers on quality audio, having a team of audio-enthusiasts, and giving back to the arts and music education to make it a better place for kids in need.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this episode of Automation Unplugged, Ron Calls spoke with David Frangioni about topics such as:
- His experience working with leading artists like Aerosmith and Ozzy Osbourne
- Creating strong connections through trust and consistency
- What to expect from Modern Drummer Magazine 2020 publication
- How David shares his passion for music through his non-profit, Frangioni Foundation
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au90
SHOW NOTES
As an award-winning veteran of the music industry, David Frangioni's passion for drumming and music brings a unique perspective to our space.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this episode of Automation Unplugged, Ron Calls spoke with Matt Scott about topics such as:
- Matt's role on the CEDIA board
- Why he volunteers his time to the industry
- Managing both resi and commercial project work
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au89
SHOW NOTES
As a CEDIA board member, podcast host, and owner of Omega Audio Video, Matt Scott has refined his skills and brings a unique perspective to his peers and leaders in our industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this episode of Automation Unplugged, Ron Calls spoke with Eric Joy about topics such as:
- Experience gained working
- Growth and change in the industry
- How Georgia Home Theater host events and manages growth
- How Georgia Home Theater uses social media to extend their brand
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: https://onefirefly.com/au88
SHOW NOTES
With experience in both the manufacturer and Integrator side of the industry, Eric Joy has been a key component in helping Georgia Home Theater grow consistently throughout the years.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
In this episode of Automation Unplugged, Ron Calls spoke with Justin Johnston about topics such as:
- How Justin got his start in the A/V industry
- The recent $75 million Bravas merger
- The latest technology trends like tunable lighting and digital art
- The importance of a strong company culture
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: https://onefirefly.com/au87
SHOW NOTES
As the youngest contractor in the state of California, Justin Johnston has been constantly working towards making Twilight Solutions a leader in the custom integration market.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.