No Contest Marketing: Recent Episodes
No Contest Marketing
Websites are dead. Websites are obsolete and for most business are as effective as a Yellow Pages ad - they don't generate leads or customers. Working with trial attorneys I build business expanding internet funnels that get real results. Don't know what an internet funnel is? Then you need to listen. Cover art photo provided by Fabio Ballasina on Unsplash: https://unsplash.com/@fabiolog
In the last episode we talked about creating a new opportunity. Now its time to frame it so you stand out from all the other attorneys and create desire in the prospect so you are the only one they want.
What is the main thing virtually every lawyer offers that is supposed to get those clients beating down their door? Did you say "free consultation?" If you did, you are damn right. Don't be a lawyer lemming switch your prospects to a new opportunity.
Don't be like all the other lame attorneys. Create a new opportunity that will create believers which makes it rain clients.
As we create believers we need a cause that they can believe in. This is a very powerful concept.
We have seen the incredible things normal people are willing to do for a cause they believe in. As a trial attorney you need to create a cause that prospective clients can believe.
The over all objective is to create believers because when you have believers you become the only option in a sea of choices.
Why would anyone care about what you have to say?
If you can't answer that then you need to tune in to today's episode of Creator Believer Radio
Logic doesn't work. Neuroscience has proven that the emotional part of our brain is where all decisions are made.
Once the decision is made then the brain searches for logic to justify the decision. But, and this is a BIG BUT, before we can lock a prospect down with logic we must first build relationship with them by taking them through a hero's journey.
Have you ever wasted an afternoon looking at attorney's websites? Have you ever noticed that they all say the same about the same thing?
Seriously they use similar descriptions, adjectives and strategies. They try to tell you how qualified they are. The problem is that no one chooses and attorney based on logic.
Willpower is the worst thing you can rely on. If you are where you want to be in life and you think it's lack of willpower think again.
Today we discuss why willpower is a scam and what you need instead.
So much garbage out there about attitude. Hey, your mind is a frickin' complex machine. But it's very malleable and you can mold it to propel you to get whatever you want out of life.
Today we talk about the two crucial things you must do to build an unstoppable attitude.
It's important to separate yourself from the competition. Be unique and out of box... but don't be trout ice cream.
From what I've seen most trial attorneys have very little follow-up. Yet following up with a prospective client will dramatically increase your conversion rate into clients (literally could double it or more).
But most attorneys totally screw the pooch on messaging and focus on their qualifications and credentials. DON'T DO THIS. Listen to today's podcast to discover a much more effective method of messaging.
Is there a pattern to successful marketing? Listen in and see how Marie Osmond can mentor you on how to get more clients.
Seriously, Marie has some marketing chops.
It took four years of using this powerful word to take my daughter from an average student to getting an academic scholarship for college.
Try on yourself and see what differences it can make over time.
Raising three teens (one boy and two girls) I know the futility of trying to get them to listen to you. The palpable sensation of intense rage when you ask them to do homework or clean up their room.
Want to get your husband to pick up his dirty underwear? Mater these 5 pillars of persuassion and you will have magic spell that even the pied piper will be jealous of.
Sometimes the most challenging part of FB advertising is getting the damn ad approved. It's like some secret Mason's society and if you don't have the right handshake they disapprove your ad.
If you get too many ads disapproved they might even suspend your account. So it's important that you understand the game and get ads approved.
But here's the kick in the ass - FB won't tell you why they disapproved your ad, no kidding. They just refer you to their ad policy. Talk about a walk down insanity blvd.
I got caught in a vicious, tormenting cycle of ad submission and dissaproval because I was using one common three letter word that everyone uses, every day - even the Pope! Yet FB finds it too offensive and violates their ad policy.
Can you guess what it is? Tune in to today's podcast so you can find out.
Why is it marketing firms tell you that you can't measure the return on marketing dollars - huh? Why would you want to spend thousands of dollars on something and have no clue if it's working?
There's big lie out there and in the this podcast we'll discover how to smoke it out and what to do instead.
Following my passion and chasing the dream resulted in my own Great Debacle as I slow spent away my retirement fund and how I rebooted to start building it back.
Lost in Sout St. Louis I meet up with an old friend in a microbrewery.
When asked "what do you do for a living?" discovered the secret to getting clients without asking for the sale. Which is important because I suck at sales.
Just like the arrogant Babe Ruth used to step to plate and call his shot I'm stepping up and calling mine.
The pain of getting to the first page of Google and not convert one stickin' lead.
How I hired experts, paid for the kid's college funds and died the death of blood sucking internet marketers.
The GREAT DEBACLE - the time of my business career when everything I touched turned to crap and I found out I didn't know as much as I thought I did.
Drowning in a pool of desperation, I realized websites are dead and I saw the light to getting new clients.
I was depressed, desperate and discouraged. This was the part of my life I call the "great debacle".
Selling off my commercial construction company I went to start a new business. I know I could make it work. I had a big bankroll from the sale of my construction and I went after a completely new industry - is was change to prove myself as a business genius.
I soon found out that I wasn't as clever as I thought. That what worked a few years ago doesn't work today. That all the marketing agencies, gurus and ad companies are clueless when it comes to helping small business.
It was "sink or swim" as I had put my family in financial jeopardy and if I didn't figure something out fast we would be selling our house and going on food stamps.
How many clients have you gotten from your website? My guess, is probably very few if any. That’s because websites are obsolete. You probably would get as many leads from a Yellow Pages ad today as you will from a website.
Learn why websites are no longer the vehicle to get new clients.
First episode - really rough, poor mic quality and unbridled passion puking from my mouth. Let's do this....