Life Science Marketing Society: Recent Episodes
Life Science Marketing Society
Integrating AI into your current marketing workflow might seem overwhelming—AI might seem overwhelming! But ignoring it will leave you behind in the next five years as these tools flourish.
Join Declan Dunn, Growth Developer and Practical Idealist, and discover how you can harness the power of AI to deliver astounding marketing results.
Get step-by-step help to develop your AI marketing and content development workflows. Explore the best tools available and how to formulate descriptive queries to get the results you want.
You will also acquire the skills needed to avoid the pitfalls of using this groundbreaking technology in your work. And once you learn how to optimize AI for your own usage—and know what specific tasks and outcomes you need upfront—you’ll speed up and simplify your work.
Watch the full presentation here: https://events.bitesizebio.com/unlocking-ai-power-for-life/b75db163b2d9313a1bef
Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/
Join our panel of content marketing experts and explore the latest trends and best practices in content marketing, including the growing importance of video content, the use of artificial intelligence and machine learning in content creation, the role of influencer marketing, and the impact of emerging technologies such as virtual reality and 5G.
And get insider advice on how companies can adapt their content marketing strategies to stay ahead of the curve and achieve measurable business results.
With:
• Debbie Cockayne, Founder and Managing Director, Page Medical
• Stephen McTaggart, Director, Build Business Online
• Lynnea Wolfe, Assistant Marketing Manager, Proteintech Group
• Dr. Nick Oswald, Founder and Director, Bitesize Bio
Watch the full presentation here: https://events.bitesizebio.com/maximizing-your-content-marketing/0ad48fd82312a5d5c3c0/
Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/
In 2007, Nick Oswald sat down at his kitchen table and started writing a blog he called "Bitesize Bio". In 2023 this "blog" is now a content platform loved by hundreds of thousands of bioscience researchers and supports lead generation and nurturing for many companies in the sector.
How was this platform bootstrapped from scratch? How can it compete in organic search with multinational biotech companies and major universities? And why is it still around and still loved by so many scientists? The answers to this lie in a series of basic founding principles and lessons learned over a winding 16-year journey.
Listen as Nick distills these answers into 7 lessons that you can use to elevate your understanding of and get better results from your own content marketing.
Watch the full presentation here: https://events.bitesizebio.com/7-hard-won-lessons-for-successful/9d706a26766c3aa4998b/
Browse all episodes of the LSMS Podcast Series here: https://lifesciencemarketingsociety.bitesizebio.com/