For Fundraisers: Recent Episodes
Kristal M. Johnson
Live life boldly. Make the Ask. Prepare for the Pitch. Communicate assertively. I'll talk about it from a fundraiser's perspective.
I'm continuing to answer your questions regarding virtual fundraising and the fundraising script. Here are a list of the questions covered in 2nd recording:
- Regarding the fundraising script: we have a few different communities: people with physical disabilities, people with mental health issues, at-risk youth, and veterans just to name a few. We provide the same service to all of them, but with different goals and expected outcomes. When I am explaining this to a potential donor, should I go through all our different communities and explain how each group benefits, or should I try to focus on a community the donor may be most interested in? I just feel like when I am explaining the organization, I need a shorter pitch!
- Would you use your fundraising script as a cold-call phone call or letter, or would I would use the script after connecting with the prospect?
- What is a video software for people who are not tech savvy?
- What resources are there for those of us unfamiliar with video editing?
- Can you repeat the Facebook resource that allows an org to test content?
- We have a Weekly News Bulletin and people come to depend/look forward to it. Is that too much? We have trained our donors and constituents to know that they will get it every Thursday. . .
I want to thank the 915 people that attended the Virtual Fundraisers webinar, hosted by Bloomerang. If you missed the webinar , here is the link to the replay: https://bloomerang.co/blog/video-virtual-fundraising-building-your-online-community/. The webinar features a live Q&A session. Because of time restraints, I wasn't able to answer all the questions. Here are the questions answered in this recording:
- My org WANTS to highlight our donors to thank them, but are finding that many of them don’t want to be anonymous necessarily, but don’t want the extra attention. Is there a way to still highlight them?
- How can you take the conversation from a check-in call and thank you call to an ask?
- How much posting is too much? Is there a fine line between pushing the word out and annoying or discouraging potential donors?
- I would like to know how early prior to the event should I begin promotion?
- When you say "profile volunteers" what does that mean exactly? Like a social media post with a caption that's like a "get to know _____" with personal facts: fun and quirky....or a more professional capacity like _____ has been serving w/ us for X years and this is what they love about our org.....______ Do we make those profiles about them or about us? Does this make sense?
- What do you think about a themed and costumed home hosted virtual tables and posts with # of the guests in their social group? Any other ideas, additions to the posting excitement and engagement opportunities?
- Will we get a copy of this recording?