Above the Cloud: Recent Episodes
Above the Cloud
Above the Cloud is a podcast from Localogy (formerly The LSA) that is focused on the business of creating technologies that help local companies run their businesses more effectively.
This episode features Yext VP of Industry Insights Duane Forrester discussing the evolution of search ranking factors. We discuss how the search engines have evolved well past keywords to discerning user intent, and why this demands that business structure their data in order to remain relevant in a new search environment.
Transformation has been a key challenge for legacy media organizations, and this challenge is arguably most acute in the sales organization. Elise Balsillie leads sales at Australia’s Yellow (aka Sensis) and discusses how sales has evolved in her organization with podcast host Charles Laughlin.
The LSA analyst team tore into a stack of hot button issues in part two of our most recent around the horn sessions. We cover the potential market opportunity for 'hearables", the real impact 5G will have on local, and why we should all think about moving to Des Moines.
LSA's analyst team gathered for one of their periodical roundtable bull sessions last week. Among the topics they kick around include the future of privacy, why boards are the real villains in the demise of companies like WeWork, and why it makes sense for SMB software companies to treat small businesses like consumers.
The LSA talks to Synup SVP, Growth, Brett House about the company's "State of Retail 2019" report and generally how brands need to readjust their marketing to the new realities of the consumer path to purchase.
Duda CEO Itai Sadan talks about his company's ambitions after raising $25 million to fuel its innovation and growth.
iHeart Media is a giant player in terrestrial radio, with almost 850 stations and a dominant position in many major markets. But podcasting may be the company's future. This conversation covers the business of podcasting and how it integrates with all of iHeart's properties.