eCommerce Nurse Podcast: Recent Episodes
Carina McLeod
Carina McLeod, ex Amazonian and eCommerce consultant discusses hot topics in the Amazon and eCommerce world with leading industry specialists.
In this episode we talk about how to drive growth using Amazon Advertising without reliance on AI software.
We have a special guest Mina Elias, a seven-figure seller in the supplement industry, an investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina has spoken on every major stage in the Amazon industry, consulted over 400 brands including 3 aggregators worth $1.2 billion combined, has been on over 100 podcasts, and continues to be a leader, innovating in the Amazon advertising space. Mina’s goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads.
Trivium Group is an Amazon advertising agency partner that helps brands scale their ads profitably on Amazon. They fully integrate with their client’s team and become their full in-house Amazon advertising team without the price tag. They are built on strong systems, sharp people, and good values. If you want to know more how Trivium Group can help you, go to triviumco.com.
In this epsiode, we talk about how to be creative when hiring in an industry that lacks knowledge and expertise
We have a special guest Steven Pope, the founder of My Amazon Guy, a marketing agency managing over 300 brands. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, as well as 4 Amazon brands and My Refund Guy. He has more than 1200 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.
For those that want to know more. My Amazon Guy is a full service Amazon Agency based in Atlanta, Georgia. They growth hack sales through traffic and conversion improvements, PPC, SEO, Design, Catalog Merchandising, and more all in house. If you want to know more about how they can help you grow on Amazon, go to myamazonguy.com.
In this episode we talk about using Amazon Marketing Cloud to maximise advertising performance.
We have a special guest Sreenath Reddy, founder and CEO of Intentwise. Intentwise’s technology platform empowers mid to large brands, sellers, and agencies with data analytics infrastructure and advertising optimisation capabilities for Amazon, Instacart, Target, Walmart, and more.
In this episode we talk about launching and selling your eCommerce business and how to build a successful exit strategy.
We have a special guest Ben Leonard, co-founder of Ecom Brokers. Ben understands what it takes to grow and sell an international eCommerce brand having grown and sold his own 7-figure brand in just 3 years! Ben now helps other sellers do the same with his ecommerce consultancy and brokerage.
If you want to know more about how Ben can help you plan your exit strategy and sell your ecommerce business, reach out to him at benleonard.pro or Ecom Brokers.
In this episode we talk about how to unlock your global potential and reduce the barriers to international selling.
We have a special guest Daneel Steinmann, Branch Manager at Zee, an import and logistics provider helping Amazon FBA and eCommerce businesses grow worldwide. Daneel has extensive knowledge in the eCommerce space, specialising in helping brands grow globally.
Zee offers expert product and entity compliance, importer of record services and freight options into all major marketplaces. If you are looking to expand worldwide, reach out to the team at Zee.co.
In this episode, we talk about using data integration to grow and scale your eCommerce business.
We have a special guest Robin H. Smith, who has over 28 years of experience in supply chain and data integration. Robin is the Co-Founder and CEO of VL OMNI, an iPaaS managed service platform that is both elastic and scalable to the demands of scaling eCommerce and multichannel merchants.
VL OMNI empowers businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs. Visit vlomni.com to see why top global brands trust them to move data seamlessly through their infrastructure as they grow and accelerate their business.
In this episode we talk about managing a sustainable PPC strategy during tough economic times.
We have a special guest Tayler Carpenter, Vice President of Advertising for Blue Wheel Media, a digital marketing and content production agency, helping ecommerce brands grow and scale their business. Tayler has been working in digital marketing for the last 10 years and is a source of knowledge when it comes to omni-channel digital commerce.
If you would like to know more about how Blue Wheel Media can help you with your omni-channel strategy, make sure you reach out to the team at bluewheelmedia.com.
In this episode we talk about why dynamic pricing is the strategy of the future to drive revenue and increase profitability.
We have a special guest Chad Rubin, CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. That is not the only company Chad has founded, he has built a number of businesses in the eCommerce space which have then gone on to being acquired. Tune in as Chad also shares some insights into his learnings and experiences that have got him to where he is today.
In this episode we talk about the journey of an eCommerce agency from start-up to acquisition.
We have a special guest Scott Galvao, Head of Partnerships for Buy Box Experts and InterCultural Elements, as well as a co-founder of the latter. Scott’s life pre-Buy Box Experts included running InterCultural Elements for 14 years before Buy Box Experts’ 2021 acquisition. He also spent 6 years at ChannelAdvisor UK as an Implementation Manager, where he gained wide-ranging international e-commerce experience and know-how. And interculturalism isn’t just limited to work; Scott holds a degree in both Intercultural Communication and Geography from the University of New Mexico, has lived in Germany since 2000, is a dual American/Portuguese citizen, and both his better half and son are German.
For those that want to know more about Buy Box Experts, they are a premium Amazon service agency to medium-sized and large-sized brands around the world. From optimising your items to PPC to Demand Side Platform, Buy Box Experts manage every aspect of your Amazon account to accelerate sales growth and maximise your profitability. If you want to reach out to Scott and his team go to buyboxexperts.com where you can also receive your own Amazon account assessment!
In this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation.
We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community, content and education. It has 4500+ members from across the industry and Lauren leads the charge in fostering the community and creating relevant and impactful content and connections for the industry. She knows first hand what it takes to work through digital transformation as she led the Digital Shelf for North America at Johnson & Johnson and was responsible for building the strategy, owning the digital tech stack and leading the team to grow online sales.
The Digital Shelf Institute is a community of today and tomorrow's future digital leaders. If you are interested in becoming a member to network with others in the industry and stay up to date on the latest digital thought leadership visit digitalshelfinstitute.org and click 'Become A Member.'
Also if you need support executing your digital transformation strategy, eCommerce Nurse is there to support you.
In this episode we talk about the challenges and growing pains when scaling a business and how to embrace and overcome them.
We have a special guest Andy Hooper, CEO of Global E-Commerce Experts. Andy has been successfully expanding businesses into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US based organisations transitioning into the EU.
If you want to understand more about how Global E-Commerce Experts can help you expand your business internationally, click here and reach out to the team directly. Also if you need support accelerating growth with your Amazon business, eCommerce Nurse is there to support you.
In this episode, we talk about the journey from being an eCommerce seller to building one of Europe’s leading eCommerce acquisition platforms.
We have a special guest Sam Hörbye, one of the co-founders of Olsam – the ‘Sam’ in 'Olsam.' Olsam is a platform turbocharging brands in the digital world, pioneering a marketplace-first approach. Olsam acquires and nurtures leading brands through innovative partnerships with eCommerce entrepreneurs. Once a brand becomes part of the Olsam platform, brands tap into technology, data, and operational expertise custom-built to drive exponential revenue and profit growth. Olsam’s marketplace-first approach to digital brand building is all about unlocking the overlooked potential in the growing $2.7 trillion global marketplace economy. Olsam is a growing global team sitting across 3 continents, 15 nationalities, with deep eCommerce expertise, and has raised over $170 million from top-tier VC funds.
Prior to starting Olsam, Sam worked for Amazon in their marketplace team helping hundreds of UK and EU SMEs trade on the marketplace. He also started and scaled a category-leading Amazon FBA business, scaling it $700k turnover in 1.5 years, before selling the brand in summer 2019.
In this episode, we talk about the risks of selling on Amazon and how to protect your business.
We have a special guest Chris McCabe joining us. Chris works with and helps sellers communicate with Amazon to protect (and save) their businesses when issues happen. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris founded ecommerceChris. His business educates sellers how to think and speak like Amazon, minimising issues, and helping sellers protect their accounts. Chris is experienced in appealing listing restrictions and suspensions, reporting abuse, and escalating seller issues to get clear resolutions and get businesses back on track.
If you find yourself in a difficult situation with Amazon, a suspended account, or a deactivated product, please reach out to Chris or join the Seller Velocity Conference in Oregon on April 28 and 29, 2022.
Also if you need support managing your Amazon business, eCommerce Nurse is here to support you in building your Amazon strategy and managing your seller (or vendor) account on your behalf.
In this podcast episode, we talk about the importance of building a full-funnel Amazon Advertising strategy when driving growth on Amazon.
We have special guest Benedict Turner, DSP Account Manager at Perpetua. Benedict started his career in advertising around 6 years ago and has since been involved in a meteoric rise to understanding how businesses promote themselves in several environments. Beginning his advertising career at The Telegraph and later The New York Times, his exposure to the biggest brands in the world advertising on publishers paved the way for understanding how advertising worked in specific motivational environments. This was all while the news media industry and publisher landscape was going through a vast transformation to a subscription-first model, and how to make their core product something worth paying for. In the last year, his focus has shifted to the Amazon world, where he leads on the conceptualisation, activation, and delivery across the Amazon Display buying network for Perpetua in Europe. Perpetua provides growth infrastructure tools to allow customers to profitably scale growth on Amazon, with access to always-on optimisation and advance reporting for Sponsored Ads and DSP Advertising.
If you want to learn about how you can use Perpetua to optimize and automate your advertising, you can contact them via this link: https://perpetua.io/. Also if you need support managing your advertising, eCommerce Nurse is here to support you in building and driving your full-funnel strategy.
In this episode we talk about common mistakes businesses make when manufacturing overseas in China and how to avoid them.
We have a special guest Sajag Agarwal, the CEO and Founder of Movley, a Chicago-based company working to streamline and automate worldwide manufacturing and supply-chain through tech. With a lifelong passion for entrepreneurship, Sajag’s first venture was at 12 years old running an online gaming community. At 15, he opened an e-commerce company and was bringing in net 6-figures per year. He later founded an Amazon e-com brand that grew to $2M a year in less than 3 years.
If you would like more tips on how to avoid these common mistakes, make sure you download Movley's Inspection Preparation Guide, which will walk you through how to prepare for inspection.
In this episode we talk about the importance of building a content strategy when it comes to investing in social media.
We have a special guest Emma Smith, the CEO and founder of Los Social a social media agency based in the UK and a partner agency of eCommerce Nurse. Emma has over 18 years of experience creating and devising social and digital content strategies for some of the world’s biggest brands, during her time at global platforms and publishers, including Yahoo and AOL.
Today we are going to be talking about how to start a business with just one dime.
We have a special guest Seth Kniep, Co-Founder and CEO of Just One Dime, who manage Amazon accounts on behalf of businesses and have trained more than 10,000 entrepreneurs in over 150 countries to date, many of whom are multi-millionaires today.
In this episode we talk about the importance of delegation when it comes to growing your Amazon business.
We have a special guest Gilad Freimann, the Founder and CEO of VAA Philippines, the Virtual Assistant Academy that specialises in virtual assistant services for Amazon sellers. Gilad first began living and breathing Amazon in 2015. The rapid growth and success of his business required that he outsource certain daily operations to an assistant. From the very difficult and frustrating personal search for the perfect virtual assistant was when the Virtual Assistant Academy was born.
In this episode we talk about understanding the costs involved with selling on Amazon and how to ensure you are running a profitable business.
We have a special guest Sergey Faldin, the CMO and co-owner of Sellerscale – a managerial accounting platform for Amazon sellers. He is also an entrepreneur and self-published author on Amazon, who has worked extensively in eCommerce and managed his own video production company before joining Sellerscale.
FREE RESOURCES:
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SCALE250 (50% off the first 2 months after a 14-day free trial)
In this episode we talk about the importance of using software to scale and grow your Amazon business.
We have a special guest Jon Tilley, CEO of ZonGuru a software company that helps sellers free up time and grow their Amazon business through powerful data insights and automation. Jon has spent 15 years in digital advertising and in 2016 made the decision to set up his own business, when ZonGuru was born.
EXCLUSIVE OFFER:
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In this episode we talk about automation and how it can help your business become more efficient, saving time and resource if applied correctly.
We have a special guest Will Christensen, co-founder and CEO of DataAutomation, a software company that automates data-heavy processes and builds custom integrations to other products and services. Will enjoys tinkering with cutting-edge technology, apps, and systems, and gets a kick out of creating innovative solutions to both common and unusual problems.
In this episode we talk about influencer marketing and if implemented correctly, how it can help grow your online business.
We have two special guests Steph Bennett, Managing Director and Rhian Robinson, Senior Account Director of Battenhall, the multi-award winning communications agency for the new social media age. Steph has over 15 years experience working in marketing and communications, executing digital strategies for industry leading brands. Rhian has 9 years experience in Marketing, PR and social media, both in-house and agency-side. She works with B2B and B2C brands, and is a specialist in influencer marketing, overseeing influencer activation at Battenhall.
In this episode we talk about finding the right fulfillment solution for your online business.
We have a special guest Florian Herold, founder of Greenleaves, a fourth-party logistics provider, who builds optimal fulfillment solutions for businesses both B2B and B2C. With years of experience in logistics and supply chain management, Florian spent over 3 years working for Amazon in Germany within their external fulfillment department working with third party providers to support Amazon’s EU supply chain.
In this episode we talk about how to grow your brand outside of Amazon.
We have a special guest Chris Meade, the co-founder of CROSSNET, the world's first four-way volleyball game. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20+ other retailers.
In this episode, we talk about selling on Amazon in Japan and how this is less daunting than sellers are led to believe.
We have a special guest John Cant, an eCommerce specialist in the Japanese market and co-founder of Rising Sun Commerce, an Amazon focused agency in the UK and Japan. John spent 5 years living in Japan and has worked in eCommerce since 2012. He then set up Rising Sun Commerce in 2016 with his business partner Neil Curtis, who wanted to focus on growing his own private label on Amazon.
In this episode, we talk about selling on Walmart.com and why this should be at the top of a sellers list of marketplaces to sell on.
We have two special guests from Brand3P, Ping Hao, the CEO and Co-founder Burke White. Brand3P is an ecommerce strategic advisory company who works with businesses looking to sell on Walmart marketplace among other channels.
Ping was a founding member of Walmart marketplace for over 3 years where she led an international seller team to grow the program to what it is today. She has been leading product innovation, market acceleration and consumer adoption for over 20 years.
Burke also a member of the Walmart marketplace team, led Partner Success launching brands of all sizes on Walmart.com. Burke has a deep background in retail, helping brands and retailers transition from wholesale to the digital ecommerce model.
In this episode we talk about listing translations and the importance of translating product listings the Amazon way to increase traffic, conversion and ultimately sales.
We have a special guest Jana Krekic, the founder of YLT Translations, an Amazon focused translation agency who manage listing optimisation translations across 7 marketplaces including Germany, Italy, Spain, France, the UK, Japan and Mexico. Jana has an extensive knowledge of languages covering Norwegian, Danish, German and English and has a strong understanding of how to translate for the Amazon platform.
In this episode we talk about crowdfunding and how innovators and entrepreneurs can raise capital to launch their latest business idea.
We have a special guest Graham Ripple, an entrepreneur and strategy and crowdfunding consultant who is here to share his valuable insights and experience.
In this episode we talk about using pricing psychology to influence a customer’s buying decision when selling on Amazon.
We have a special guest Paulina Masson, an Amazon seller and founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees. Paulina’s talks are always very practical, and full of actionable tips.
In this episode we talk about about Germany and how to develop your Amazon business to appeal to the German market.
We have a special guest Ronny Marx, the founder of the Amazon agency ‘intomarkets’ and organizer as well as moderator of the biggest German marketplace conference ‘merchantday’. These days he attends nearly every important conference as a keynote speaker in the German market. Ronny has worked in the e-commerce field for over 12 years in several positions such as art director, senior marketing consultant, team lead and startup founder.
Ronny was one of the first ‘pioneers’ who significantly influenced the professional Amazon and private label business in Germany. Furthermore, he wrote one of the first German books about Amazon Marketing (title “Amazon SEO Code”) and published the first German speaking video learning course about Amazon SEO in 2015. With his agency in Hamburg, which consists of 20 employees, he primarily supports and advises large sellers and vendors in Germany and Europe on how they can improve their own brand presentation and sustainably increase sales with targeted marketing and effective product optimization.
In this episode we talk about international selling and the hidden costs when managing cross-border payments. With companies like Amazon making it easier for businesses to sell internationally, more businesses are trading at a global level. Whilst the sales potential is attractive, the costs involved when managing overseas payments are often missed.
We have a special guest Aaron Rossi, from Payoneer a cross-border payments platform that empowers businesses, online sellers and freelancers to pay and get paid globally as easily as they do locally. Aaron has spent the last 6 years working within financial services focused on helping the thousands of small businesses take advantage of platforms such as Amazon to create global businesses.
In this episode we talk about the importance of retail brands having a social media presence in today’s world. Can a retail brand really reach its true potential by solely selling on for example Amazon or do they need to have a social media presence to maximise their potential in the online world.
We have a special guest Steph Bennett. Steph is a social media guru and a very good friend of mine. As the Director of Battenhall, an award winning marketing communications agency, and with over 15 years working in marketing, Steph brings a wealth of experience working with industry leading brands when it comes to digital communications.
Find Steph @stephsbubble on Instagram and Twitter.
In this episode we talk about the growing private labels on Amazon and whether big brands are at risk of losing market share to these newly evolving brands.
We have a special guest Travis Rudolph. Travis is the founder of Trek Strategy which is a strategy consulting firm that helps manufacturers transition their existing businesses into the eCommerce channel. Travis has a passion for brands, retail, and an unparalleled expertise of how Amazon works and what makes them tick. He has spent over 20 years in retail, working for industry leading brands Netgear and Nestle.
In this episode we talk about Amazon Europe and why sellers and vendors need to treat each marketplace differently and not apply a blanket approach to all European countries.
We have a special guest Jérôme de Guigné, founder of The Great Wall, an Amazon focused agency based in Europe. Jérôme comes with 20 years of sales, eCommerce, and international distribution experience in Europe, Asia, and North America.
Remote working in the online and digital world has become a norm and more businesses are outsourcing jobs to freelancers and agencies. Years ago, businesses were more nervous to outsource with the fear of losing control and not being able to watch over their team. Times have changed, but what created this shift in dynamics for outsourcing to become widely accepted across businesses of all sizes?
Our guest speaker Connor Gillivan founder and Chief Marketing Officer of FreeeUp.com tells us why and gives us some useful tips on how to successfully outsource to freelancers and agencies.
Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can brands solicit customer reviews without risking their selling privileges on Amazon?
Liz FickenscherIndustry Liaison for eComEngine (aka FeedbackFive) gives some tips on how to solicit reviews the correct way to avoid the dreaded account suspension.
Many sellers and vendors have had a go at Amazon Advertising. They’ve set up basic ads and managed to generate some sales. Although, often at a much higher cost than planned. They get a taste for the potential sales Amazon advertising can bring, but how do they take those campaigns to the next level?
Mark Pettit, founder of Skye High Media who worked within Amazon's Advertising division for 3 years is here to share his experience on getting brands to the next level.