The Nielsen Audio Podcast: Recent Episodes
Nielsen Audio
The Nielsen Audio Podcast explores key topics shaping the listening landscape in America today. Audio, in all its various forms -- AM/FM radio, streaming, and podcasting -- is increasingly winning the attention of consumers and advertisers in today's fragmented media world.
How can you make your radio ads more memorable and more impactful with consumers? Neuroscience is how. This episode welcomes Dr. Bradley Vines from Nielsen’s Neuroscience division to discuss best practices for making great radio commercials, and the role of music in connecting to emotion and memory for listeners.
In part two of our conversation with Professor Rob Potter from Indiana University, we explore how to make radio commercials memorable once the attention of a listener has been captured. The impact of good creative shines through here when it comes to playing on emotion and activating memory networks in the brain.
This two-part series explores using cognitive science to make better radio. Professor Rob Potter from the Indiana University Institute for Communications Research shares insights from his career studying how our brains react to sound and what that means for producers and marketers trying to capture the attention of listeners.
Roger Adams, former Chief Marketing Officer (CMO) of The Home Depot, Lord & Taylor and USAA, joins the podcast to discuss how radio fits into the advertising mix and why the often overlooked subject of 'radio creative' is suddenly back in the conversation.
The Nielsen Audio Podcast is here to move the conversation forward with radio broadcasters and audio providers. Join your hosts Brad Kelly and Jon Miller for a guided tour of radio and ponder where radio has been in the past, where it sits today in the media mix, and what lies ahead for America's number one reach platform.