DEALER TALK: Recent Episodes
Herb Anderson
The podcast that is designed to bring today's insights to automotive retail professionals from the people who are LIVING it day in and day out!
Welcome to the latest episode of the Dealer Talk Podcast! Today, we're delving deep into the singular focus that dealership decision-makers should prioritize to drive more car sales—hint: not marketing, advertising, sales training, or internal processes.
If you're eager to boost vehicle sales at your dealership, you won't want to miss this episode. I'll share insights on what you can do to ramp up your sales game.
Also, if you're looking for cutting-edge technology to revolutionize your operations, look no further than our product, https://vinoracle.io/. We're seeking six forward-thinking stores to join us in piloting this groundbreaking tool—for free! Interested? Sign up at https://vinoracle.io/contact or reach out to me directly at 702.526.0900.
Tune in and level up your dealership game today!
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Welcome to the Dealer Talk Podcast, where we dive deep into strategies for optimizing your dealership's performance. In today's episode, we'll discuss the crucial role of Key Performance Indicators (KPIs) in guiding your advertising efforts and driving success in your dealership's partnerships with vendors.
It's essential to inspect what you expect! To effectively track progress and make informed decisions, it's crucial to align your KPIs with the actual value exchange between your dealership and vendors. Without this alignment, pulling the right levers to drive advertising success becomes nearly impossible.
We'll explore the importance of selecting the right KPIs that accurately reflect the dynamics of your dealership's relationships with vendors. These metrics serve as your compass, guiding your advertising strategies toward optimal outcomes.
Discover how to leverage your chosen KPIs to take actionable steps in refining your advertising approach. By monitoring and analyzing these metrics, you empower your dealership to make data-driven decisions that yield tangible results.
Interested in accessing the sheets we use to track KPIs effectively? Reach out to us directly at 702.526.0900 to learn more about our approach and gain access to valuable resources.
Whether you're seeking the right vendor mix or eager to explore innovative solutions, we're here to help. Get in touch to discover new opportunities at no charge or take advantage of exclusive volume discounts.
Be among the first dealers to pilot our groundbreaking software, #VinOracle! Visit our website at vinoracle.io to sign up today and revolutionize your dealership's operations.
Thank you for tuning in to this episode of the Dealer Talk Podcast. Remember, by aligning your KPIs with the true value exchange between your dealership and vendors, you can unlock the full potential of your advertising efforts. Stay tuned for more insights and strategies to optimize your dealership's performance!
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If you want to leverage my own personal vendor and advertising strategy for 2024 to help you sell more cars, then tune-in to this episode to learn how I would set up your digital advertising and what vendor partners I would choose in the process. If you want to take advantage of my volume discount and FREE trials for any of the vendors discussed in this episode call / text (prefered) me directly at 702.526.0900 Learn more about our services here: https://dealertalk.ioDo you want to join a FREE trial to learn about our VinOracle product? Then visit us today here: https://vinoracle.io/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Discover this episode's ultimate car sales strategy, guaranteed to boost your sales every time! Follow these steps closely and witness a surge in car sales. Harnessing the power of your DMS and CRM data is crucial, especially when combined with the trust established by your service advisors with your customers. This synergy ensures increased sales and strategic trades for the precise inventory you require. Tune in now and unlock the secrets to sales success!
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
- Frikintech
- Foureyes.io Free Trial
- Covideo
- RunMyLease Lead Generation
- Simple Recon - DealerTalk
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
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In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process.
🌐- Stephen Wade Website: https://stephenwade.com/
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
- Frikintech
- Foureyes.io Free Trial
- Covideo
- RunMyLease Lead Generation
- Simple Recon - DealerTalk
Highlights:
00:00 Introduction. 01:36 What Digital Retailing Was Meant to Be 04:30 What process have you created for digital retailing? 6:55 Not having the proper process for digital retailing perpetuates the stigma in our industry. 8:27 Customer Use of DR Tool: Potential Pitfalls 10:46 My Digital Retail strategy
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
In this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are these methods genuinely effective? Host Herb Anderson shares insights from years of experience, revealing a stark reality: traditional tracking methods often fail to capture the complete purchase journey.
Tune in to this enlightening episode of Dealer Talk Podcast to discover the untapped potential of marketing attribution and revolutionize your dealership's tracking practices. Don't be fooled by empty promises—embrace the path to accurate vendor attribution today!
Connect with me directly:
✍️- Google Dealer Guidebook - How Many Customers Will Fill Out a Form (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf
📊- My Reporting (leads): https://www.dropbox.com/scl/fi/mzht70fan1yiubk749b21/Leads-View-1.png?rlkey=i66vg713mgx66judayfbjgh5i&dl=0📈- My Report (views): https://www.dropbox.com/scl/fi/m3c802riwl4cw2ns91ty1/Views-2.png?rlkey=82e570jikbcbba4nzuatgkre0&dl=0
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
- Frikintech
- Foureyes.io Free Trial
- Covideo
- RunMyLease Lead Generation
- Simple Recon - DealerTalk
Highlights:
00:00 Introduction. 01:26 Our industry prioritizes leads. 04.21 How many vendor portals do dealerships use daily? 5:55 Dealerships should prioritize hiring someone to filter information effectively. 7:30 Is Clarivoy effective? 11:06 My attribution strategy.
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing?
For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing.
Join us as we uncover the misconceptions surrounding marketing and its subsets. We believe that real marketing transcends mere tactics; it's about intentionality. It's about crafting a narrative that not only shields us against the tides of innovation and competition but also ensures our perpetual relevance in the minds of consumers.
Tune in as we navigate the marketing labyrinth, seeking clarity amidst the chaos. It's time to redefine our perceptions and embrace the power of intentional marketing.
Connect with me directly:
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
- Frikintech
- Foureyes.io Free Trial
- Covideo
- RunMyLease Lead Generation
- Simple Recon - DealerTalk
Highlights: 00:00 Intro to the episode
0:35 What is marketing?
02:00 Digital traffic continues to grow, but conversion is down
4:00 Being Intentional about Marketing
07:00 We must resume promotions to incentivize buyer transactions. 8:20 4 P's of marketing
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
This episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as we explore the significance of optimizing your SRP (Search Results Page) and VDP (Vehicle Description Page) CTAs (Calls to Action) and discuss practical strategies to maximize user engagement and conversion rates.
Connect with me directly:
✍️- Google Dealer Guide Report (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
🖺- Photo guide: https://www.dropbox.com/scl/fi/t3willog6g8ikvw7ki2in/Best-Practice-Custom-Photos.pdf?rlkey=s6uajwznqckva5wjhoqbzsnw2&dl=0
🥚- Crazy Egg Link: https://www.crazyegg.com/
📱DealerTalk Partner Program
In partnership with:
- Frikintech
- Foureyes.io Free Trial
- Covideo
- RunMyLease Lead Generation
- Simple Recon - DealerTalk
Highlights: 00:00 Introduction 02:30 Reasons consumers buy a car 04:30 Here is an excellent test to check your website experience 7:00 Heat map your website to learn what customers are doing 11:11 If customers do not build out forms, why is our website built for that 11:38 My CTA strategy
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages.
SEM operates on a pay-to-play basis, unlike Search Engine Optimization (SEO), which gradually ascents and strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results.
Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process.
For trusted partnerships to enhance your dealership's success, explore our extensive experience and exclusive volume discounts by visiting our website. Click the link below to learn more:
Connect with me directly:
✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
- Frikintech
- Foureyes.io Free Trial
- Covideo
- RunMyLease Lead Generation
- Simple Recon - DealerTalk
Highlights:
- 00:00 Introduction.
- 02:30 How do I want these new short episodes to be
- 05.00 What is Performance Max (P-max)
- 7:00 Why vehicle listing ads are doing better than traditional search ads
- 10:30 Make sure you are running P-Max campaigns fully, not just VAs
- 11:15 My SEM startegy
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
In this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely to electric propulsion but to a revolutionary ownership experience. From seamless software updates to unparalleled customer service, Tesla has redefined the essence of car ownership, setting a new standard for consumer expectations.
Join Herb and Zack as they dissect the essence of Tesla's allure, delving into how its distinctive ownership experience has inspired entrepreneurial ventures and disrupted traditional car dealership models. Through insightful discussions, they extract invaluable lessons for the automotive industry, providing a roadmap for dealerships to adapt, innovate, and thrive in an ever-evolving market landscape.
Connect with Zack:
📞Mobile - 909.682.2416
🎩LinkedIn - linkedin.com/in/zackscriven
🌐Website - https://www.electricmobiledetailing.com/
📧Email - zackscriven@gmail.com
📹YouTube - youtube.com/c/zackscriven If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
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🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.02:50 The ownership experience 09:00 Different range considerations 14:13 You can't just add an EV to an ICE vehicle! That is not why Tesla wins27:36 The maintenance side of the Tesla vehicles32:56 Why dealers should leverage the used potential of Tesla's 42:00 Why Tesla should advertise and how that presents opportunities for car dealerships 45:31 The next five yearsSubscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
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Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape.Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity.
Connect with Kerri
👒LinkedIn - linkedin.com/in/kerriwise
📧Email - kwise@autofi.io
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.04:43 What trends do you see in the industry? 15:21 The price objection 22:00 How Autofi ensures dealers get approvals! 27:26 Leads are the laziest way to measure performance 30:10 How to use Digital Retail to create a moat around our dealer 43:00 The Apple Store experience 56:27 The next five yearsSubscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail.
Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before.
Curt and Herb share their expert insights on the implications of this partnership and its ripple effects across the automotive retail landscape. From navigating new consumer behaviors to seizing opportunities for innovation, we explore how dealerships can leverage e-commerce to stay competitive in this rapidly evolving market.
Don't miss out on this compelling discussion that promises to reshape your perspective on the future of automotive retail. Tune in now to discover what lies ahead and how you can thrive in the age of e-commerce.
Connect with Curt
📞Mobile - 716.720.2788
🎩LinkedIn - linkedin.com/in/curtanderson-b2b
🌐Website - https://b2btail.com/
📧 Email - curt@b2btail.comLink to the book recommendation referenced in the show: https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.05:00 Why the market is pulling into the direct-to-consumer 11:00 What will the Hyundai / Amazon experience be like? 18:00 How to out-teach the competition? 25:30 There has been no disruption to the auto retail space 33:10 Why should customers trust us to buy their vehicle online 37:00 There is no in-person Amazon experience 39:39 The next five yearsSubscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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Welcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention.
In this episode, I address a pressing concern: the industry's overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle.
What's particularly intriguing is the recognition of this need by major players like Google and Microsoft. Through groundbreaking initiatives such as Pmax and Microsoft Garage, these tech giants are reshaping the landscape, offering digital solutions that empower dealers to engage consumers preemptively.
But here's the question: Are we veering off course by abandoning traditional methods altogether? Join me as we explore the nuances of this debate. Do you share my concerns or believe I'm missing the mark entirely?
Tune in to this episode of Dealer Talk for a thought-provoking discussion that challenges the status quo and invites you to share your insights. Let's navigate the shifting tides of automotive marketing together!
Connect with Herb
📞Mobile - 702.526.0900
🎩 LinkedIn - linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐Website- https://dealertalk.io/
📧Email - Herbert.anderson@dtvms.net
🎙️Podcast - https://podcasts.apple.com/ca/podcast/dealer-talk/id1425674535
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.03:00 The current transformation 10:00 Why your digital experience needs to match your in-store 15:00 Why has TESLA been successful without the need to advertise (in the traditional sense) 25:52 Why we need to earn mindshare from consumers 27:00 The Power of word of mouth advertising
Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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Tune in as Tim and Herb dissect why traditional methods are still incredibly potent despite the allure of digital avenues. They unravel insights, strategies, and actionable ideas you can seamlessly integrate into your dealership today.This episode is not just a conversation—it's a blueprint for success. Don't miss the opportunity to revolutionize your dealership's marketing approach. Listen to the entire episode for practical strategies and ideas that promise to amplify your dealership's profitability in the ever-evolving automotive landscape.Stay tuned, and get ready to unlock the secrets to traditional marketing success!Connect with Tim 🎩LinkedIn - linkedin.com/in/troweactual🌐 Website - https://www.theoohinsider.com/📧 Email - timothy.n.rowe@gmail.com🎙️Podcast - https://podcasts.apple.com/us/podcast/ooh-insider/id1483489943Link to the episode we referenced in the show: https://www.theoohinsider.com/in-the-pit-podcast/If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.📱https://dealertalk.io/our-partner/🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.05:00 Why podcasting can help you learn and grow? 15:00 Why 10% of your digital budget is going to bot traffic25:00 Dealers are missing the boat by not doing brand marketing 35:52 Is the attribution we seek in digital mediums accurate? 36: 00 Creating investment confidence 44:00 Branding is the long-term play 50:22 The next five yearsSubscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Welcome to Dealer Talk Podcast! In this episode, we delve into the dynamic world of transportation within the automotive space with none other than Trent Broberg, CEO of Acertus. Join us as we explore the current landscape and how dealers can strategically leverage innovative solutions like Acertus to gain a competitive edge in 2024 and beyond.
From discussing the transformative impact of electric vehicles to the revolutionary potential of driverless technology, Trent and our host take you on a journey into the future of transportation. Discover key insights, trends, and actionable strategies to shape dealers' navigation of the evolving automotive industry.
But that's not all! Stay tuned until the end of the episode for a special offer directly from Trent himself. Whether you're a dealer, an enthusiast, or simply curious about the future of mobility, this episode is packed with valuable insights you won't want to miss. Tune in now and accelerate your understanding of transportation in the automotive space!
Connect with Trent
🎩 LinkedIn - linkedin.com/in/trentbroberg
🌐Website - https://acertusdelivers.com/
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.03:00 Who is Acertus 10:36 Leveraging digital auctions by having the right partner 20:00 Using tech to target the right customer with an offer 32:00 Will the younger generation want to own vehicles? 37:10 The value of audience selection with Microsoft 42:00 Will we be able to sell cars before they hit the lot? 50:04 The next five yearsSubscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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Join Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers? Explore, from Shawn's perspective, the pivotal role of coaching as a crucial ingredient for success. Uncover how many opportunities lie concealed within the areas of deficiencies, often unbeknownst to decision-makers in car dealerships. This discussion promises to challenge preconceptions and shed light on the transformative potential of a well-crafted BDC strategy in the automotive industry.
Connect with Shawn
📞Mobile - 514.799.7996
🎩LinkedIn - linkedin.com/in/shawn-armorer-b6200a46
🌐Website - https://bdcalchemy.com/
📧Emil - jshon77@hotmail.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.04:00 Why the focus should be on adding value.16:00 What is a business case for your BDC? 18:00 What is Herb's definition of a BDC 27:00 Why inbound a constraint on your BDC department 32:10 What is the definition of a BDC 42:00 Are you providing training for your BDC agents and managers? 58:36 The next five yearsSubscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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In this engaging conversation, Darren and I thoroughly explore the captivating evolution of chat functionality on automotive dealers' websites. Our discussion delves into its remarkable potential to transform ordinary website visitors into enthusiastic and decisive buyers seamlessly.
Be sure to tune in until the end for an exclusive offer from Darren that you won't want to miss!
📞 Connect - 443.823.8540
🎩 LinkedIn: https://www.linkedin.com/in/darrenweagly/
📧 Email - dweagly@carnow.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction.08:20 The evolution of chat 14:00 Why do we have AI-managed responses when we are open for business? 20:00 Why are we ignoring customer requests for help? 24:40 Giving up too much information via chat 32:00 Every sale starts with a conversation 42:00 How vendors and dealers can have better conversations 46: 52 Special offer for listeners of the podcast 48:18:The next five years
Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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Don't miss the inaugural episode of Season 9, where I engage in an insightful discussion with the visionary founder of Simple Recon. Together, we delve into innovative strategies for decision-makers within the automotive industry to optimize their recon process, ultimately reducing the time it takes to get cars on the front line.Be sure to tune in until the end for an exclusive offer from Smit that you won't want to miss!📞 Connect - 561.843.1056🎩 Linkedin - https://www.linkedin.com/in/ullfindsmit/💻 Website - https://www.simplerecon.com/📧 Email - smit@simpledealersuite.comSchedule a demo here: https://www.simplerecon.com/free-trial/. Set up the promo code as 'DealerTalk' (no spaces), and it WILL give you 20% off for life and a 60-day trial.If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.📱https://dealertalk.io/our-partner/🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...🎥 Covideo - https://www.covideo.com/codirect/?utm...📱 RunMyLease - https://www.runmylease.com/lead-gener...🛻 Simple Recon - DealerTalk – Simple Recon⏰Highlights⏰: 00:00 Introduction.05:16 How can Simple-Recon help you navigate these times 13:00 Why technology can help you streamline your process 20:00 Is Simple-Recon an advantage or just another tool? 25:28 How Simple-Recon allows people at the dealership to track vehicle status 31:00 Simple-Recon is very hands-off and reduces human error 36:00 Are we on the verge of significant change in the space? 46: 41 Special offer for listeners of the podcast 48:20: The next five yearsSubscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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Join Herb and Lizz in this engaging podcast episode as they dissect Microsoft's innovative strategies that empower dealers to elevate their game. Delve into the future of car buying from the consumer's perspective, exploring the impact of cutting-edge technologies like ChatGPT. Will consumers invest over 15 hours in research, and how can dealers adapt to this evolving landscape? Uncover the untapped potential of Bing and understand why dealers should be as intentional with it as they are with Google. Plus, gain insights on diversifying your marketing approaches to effectively connect with a broader spectrum of buyers.
📱Phone - 714.287.2139
👒Linkedin - linkedin.com/in/ecallaway
📧Email - lizzcallaway@microsoft.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction.05:00 What is the future of car dealer websites? 15:00 A visual replacement for GOOGLE analytics 25:00 Quality over quantity when it comes to digital visitors to your website30:52 Traditional advertising strategies becoming more digital 37:10 The value of audience selection with Microsoft 42:00 Does Microsoft offer API's? 43:53 The next five yearsSubscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market landscape. Ensure you stay tuned until the end to glean insights into my strategic recommendations for navigating the upcoming year.
📞 Connect - 707.342.8808🎩 LinkedIn - linkedin.com/in/christianferrer
💻 Website - https://www.demandlocal.com
📧 Email - christian@demandlocal.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction.06:00 How to leverage CRM data to connect with current customers 13:00 How companies like GOOGLE understand the value of traditional advertising 23:00 How DT Vendor Management Solution helps dealers 27:23 What is first-party data? 29:00 What does cookiless mean for car dealers? 33:00 You have a $25K budget. How do you spend it? 38:10 Herb's budget allocation 42:44 The next five yearsSubscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
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We released this episode ahead of schedule to provide you with an exclusive opportunity to take advantage of the deal Peter offered. Act fast, as the offer concludes during NADA 2024. Don't miss out!
In this compelling episode, Herb and Peter Dufy from Dealer Image Pro engage in a candid conversation, delving into some of the industry's pivotal issues. They explore intriguing questions, such as the curious absence of WebP images in website providers, the reluctance of companies like vAuto to update their technology code stack, and a pressing concern shared by many in the industry: the scarcity of APIs that could revolutionize technology for car dealers in significant ways.
📞 Connect: 866.963.1199
💻 Website - https://www.dealerimagepro.com/
🎩 Linkedin - linkedin.com/in/peter-a-duffy-jr-416383b📧 Email - peter@dealerimagepro.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction 07:00 Why are we still using JPEG images? 18:25 How the current technology hurst our ability to build trust with customers30:00 Technology legacy? 40:00 What is the future of consumer research before purchasing a vehicle61:00 Peter's EXCLUSIVE offer for our listeners 62:46 Next five years
Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast...Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh... Support the podcast: https://podcasters.spotify.com/pod/sh...
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FREE TRIAL LINK: https://frikintech.com/about/partners/dealertalk/
In this SEASON FINALE episode of DEALER TALK, join hosts Herb and Charity as they welcome Tom Harsha, co-owner of FRIKINtech. They discuss the importance of creating a closer relationship between CUSTOMERS and DEALERS and the use of HIGH TECH PROGRAMS to achieve that!
Do you love DEALER TALK PODCAST? If you can, please give us your support: https://dealertalk.io/video/#
📞 Connect: Website: https://frikintech.com/about/love-car-dealers/
Tom Harsha: https://www.linkedin.com/in/tomharsha/
Vendor Partners:
👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT
🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html
⏰Highlights⏰: 00:00 Introduction. 07:00 This is Dealer's life. 13:00 Who are you Tom? What is FRIKINTech? 20:00 This is what we do. 33:40 How the customer behaves. 40:45 The Multi-Channel Approach. 48:00 Other things about FRIKINTech service. 01:00:00 How about Equity. 01:09:00 And the Next 5 years?
Subscribe to My Channel: YouTube:
/ @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics.
Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Jim Ziegler, the owner of Ziegler SuperSystems. They discuss the challenges dealerships face in inventory management and the future of the automotive industry.
Episode Highlights: 1. What is the deal with manufacturers in 2023? 2. What about the forecast after Q2? 3. The strategy to follow once units are back in stock. TRAIN YOUR SALES STAFF! 4. Even in these times, not all customers prefer buying cars online! 5. Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 6. Always be part of the community; it is good business! 7. What can we expect next year?
📞 Connect:
LinkedIn: https://www.linkedin.com/in/jimzieglercsp/detail/contact-info/
Websites:
https://www.zieglersupersystems.com/
https://www.zieglersupersystems.com/alphadawgblog/
https://www.facebook.com/InternetBattlePlan
Email: zieglerss@aol.com
Twitter: JimZiegler
Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership 🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto 📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html
⏰Highlights⏰: 00:00 Introduction 10:00 What is the deal with manufacturers in 2023? 20:00 The strategy to follow when units are back in stock. TRAIN YOUR SALES STAFF! 30:00 Even on these times, not all customers prefer buying cars online! 40:00 Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 50:00 What can we expect next year?
Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh...
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics.
Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Mike Trudeau, the Executive VP of Business Development for Montway Auto Transport. They discuss the challenges dealerships face in inventory management and the future of the automotive industry and explore the advancements in car transportation technology and the evolving automotive landscape. By leveraging innovative technology like Montway Auto Transport's automation portal, dealerships can streamline their car transportation processes and overcome inventory challenges, ensuring efficient operations in an ever-evolving automotive industry.
📞 Connect: Website: https://www.montway.com/
Vendor Partners:
👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://rb.gy/z9ujzp
🎥 Covideo - https://rb.gy/uflllw
📞 Calldrip - https://rb.gy/h0fwta
📱 RunMyLease - https://rb.gy/av9bvf
⏰ Highlights:
00:00 Introduction
21:21 Mike Trudeau: Streamlining Sales Processes
22:02 Mike's Background in the Automotive Industry
23:28 Challenges and Trends in Inventory Management
26:18 Insights on Electric Vehicles and Transportation
30:09 Montway Auto Transport's Automation Portal (MAP)
31:54 Simplifying Car Transportation with MAP
Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast on Apple Podcasts: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Send a voice message to the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/message
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics.
Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Speed to Sale: Time Kills Car Deals
Introduction:
Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea).
Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals.
Episode Highlights:
*Importance of teamwork and collaboration within the dealership.
*Financial implications of Covid.
*Providing Information: FTC Guidelines and Customer Expectations
*Recognizing the significance of BDC agents offering comprehensive information to customers.
*Striking a balance between control and accountability in setting appointments and providing information.
Enhancing the customer experience in the automotive industry requires a shift in mindset and a commitment to understanding and addressing customer needs. By fostering teamwork, providing accurate information, reducing customer anxiety, and creating memorable experiences, dealerships can differentiate themselves and build long-lasting customer relationships.
Join us in our next episode as we continue to explore key topics and trends shaping the automotive industry.
SEO Keywords: customer experience, automotive industry, salespeople, BDC agents, FTC guidelines, information provision, customer expectations, managing anxiety, warm transfers, dealership experience, personalized interactions, customer-centric approach.
📞 Connect:
https://www.xdc.team/
Vendor Partners
👓Foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6TT
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease
https://rb.gy/av9bvf
⏰Highlights: 00:00 Introduction 8:00 Service Customer Satisfaction 23:40 Terry McSpadden 47:15 Sales PERSON 1:24:00 You Need a Car to Rob a Bank 2:05:00 It's All About Being Positivity 2:30:45 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
In this episode of the podcast, Herb and Charity discuss their frustrations with the stigma surrounding the car industry and the need for better skills in sales. They emphasize the importance of understanding customers' needs and solving their problems effectively. The conversation highlights the shift in the car industry and the need for improved leadership and accountability. Herb argues that it's crucial to let customers express themselves fully before providing solutions. He believes in asking relevant questions to understand customers' needs and presenting suitable options. Both Herb and Charity emphasize that active listening and effective communication skills are essential in sales.
Highlights:
-Despite its positive aspects, the industry suffers from a negative reputation that deters people from pursuing it intentionally.
-Even in 2023, some individuals within the industry perpetuate negative behaviors that contribute to the stigma.
-Charity points out the lack of accountability among leaders in the car industry. Herb and Charity discuss the need for a shift in leadership practices to address this issue.
Keywords: automotive dealership, car sales, customer experience, salesmanship, selling, conversation, training, dealer, managers, senior salespeople, listening, finish sentences, customer conversations, problem-solving, communication skills, interview skills, personal development
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞
Connect:
LinkedIn:
https://www.linkedin.com/in/christian-charvet-858b25172/
Instagram:
https://automotivementorship.com/
Website:
https://automotivementorship.com/
⏰Highlights:
00:00 Introduction
06:16 Is Sales Manipulation
11:33 All Communication is Transactional
25:11 Guest: Christian Charvet
53:47 Interviewing for Employee’s
01:03:43 Next Five Years
Subscribe to My Channel:https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Send in a voice message:https://podcasters.spotify.com/pod/show/dealer-talk/message
Support this podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
“So, there we are in Poland. No cellphone, we don’t know the language, and we just got robbed by an 80-year-old man.” -Herb Anderson
Check out Herb’s interview on the Steve Fucile Show. Together they discuss the importance of digital marketing in the auto industry and the need for dealerships to control their own narrative in order to gain customer trust. Social media is a cost-effective way to drive traffic to a dealership's website. Also, learn how Herb got robbed in Poland.
Connect with our friend Steve Fucile on his social media below.
Keywords: digital marketing, auto industry, customer trust, third-party sites, inventory management, social media, lead generation, branding, entertainment, education.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
LinkedIn:
https://www.linkedin.com/in/stephen-fucile-8714b5168/
Instagram:
https://www.instagram.com/rebounded1/
Facebook:
https://www.facebook.com/stephen.fucile.5
Tik Tok:
https://www.tiktok.com/@thestevefucileshow/video/7194475371004316974
YouTube:
https://www.youtube.com/channel/UCa0BM3aFHJRk9dSE5zzNPEQ
⏰ Highlights:
00:00 Introduction
07:30 The American Dream Still Exists
20:00 And Then He Stole My Car!
28:00 Understanding Where the Issues Are
46:30 Motivation to Get Off the Couch
01:08:00 You Can’t Sell What You Don’t Have
01:23:00 The Growth of Business
Subscribe to My Channel:https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Send in a voice message:https://podcasters.spotify.com/pod/show/dealer-talk/message
Support this podcast:https://podcasters.spotify.com/pod/show/dealer-talk/support
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
“The independent and franchised dealers are a voice that needs to be unified so we can make the changes needed within the automotive industry.” -Charity Ann
In this episode, Troy Scheer and Jared Halsted talk about their experiences in the automobile industry, perceptions about the used car market, and the upcoming NIADA convention from June 19-22, and learn more about how to improve and elevate the automobile industry. Don't forget to download the NIADA mobile app to plan your schedule and make the most of the convention.
Keywords: NIADA convention, automobile industry, used car market, independent dealers, mobile app, early bird discount.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPSDIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞Connect:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram:@_niada
Facebook:
https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/
https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter:@_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
00:45 Secret Shopping
09:14 You’re Paying Someone to Lose Your Money!
14:40 Jared Halsted with NIADA
18:00 NIADA Presidents Council
20:00 Troy Scheer with NIADA
27:00 NIADA Convention
28:20 Ignorance is Not an Excuse in the Eyes of the Law
38:00 Independent Dealer-Specific Concerns
55:00 Next Five Years
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
“I've never been to a 20 group that I didn't pick something up that I didn't come out of with more knowledge.” -Herb Anderson
Gordon Tormohlen joins us to share his insights on the evolving retail market in the automotive industry. He highlights the importance of building relationships with customers instead of focusing solely on transactions. He discusses the role of technology in making it easier and more convenient for buyers to purchase cars online and discusses the power of the National Independent Auto Dealers Association (NIADA).
Vendor Partners:
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/
https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
6:50 Automotive News
10:00 Jury Duty
27:30 Scott Allen
35:00 NIADA Certified
44:00 Community Involvement
52:30 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
“Imagine what sales would be like if nobody had to choose which side of the gray line to be on, and everybody was just ethical. What would we all be doing as it would completely shift the industry in such a positive manner? We should definitely be focusing on that trajectory.” -Charity Ann
Season 8 Special Episode: Women in Automotive Podcasting shares the experiences of Kaylee Felio, Elena Ciccotelli, Charity Dunning, and CharityAnn as they navigate podcasting within the automotive industry. We talk about how it has helped us grow our personal brands, taught us more about theelectric vehicle space, allowed us to showcase individuals who don't normally have the opportunity to speak, and helped promote the incredible automotiveindustry we have grown to love. We also discuss some of the gaps in the podcasting space for automotive and our favorite AI’s.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Kaylee Felio: The Parts Girl Podcast
Elena Ciccotelli: EV’s for Everyone
Charity Dunning: What the Fixed-Ops
⏰ Highlights:
00:00 Introduction
04:34 Managing a Career and a Podcast
13:40 How Do We Bring People to the Automotive Industry
21:10 Professionalism and Recruitment
28:35 What the Consumer Wants
35:30 Using AI’s to Help in Podcasting
43:00 EV Conspiracy Theories
47:50 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
“How many times have you gone to the desk and, for not having a signature on the paper, they throw the paper at your face. You're going to tell me that if you're really bought into creating customer experience and doing things differently, you're not going to get your managers to fall in line? Bull shit.” -Herb Anderson
Bill Elizondo is back. His experience in the BHPH industry goes back more than 30 years. Currently serving as a NIADA 20 Group Moderator, Bill offers insights on strategic growth and development and explains the importance of joining a Group. Whether you are a franchised dealer, an independent, or a BHPH, find out why and how 20 Groups can change your life.
Vendor Partners:
👓Foureyes.io https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp
🎥Covideo. https://rb.gy/uflllw
📞Calldrip. https://rb.gy/h0fwta
📱RunMyLease. https://rb.gy/av9bvf
📞 Connect:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/https://www.facebook.com/groups/1056971047680050https://www.facebook.com/BHPHInfoTwitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g⏰ Highlights:
00:00 Introduction
04:00 Woah, Did You Just Swear?
17:50 New SWAG
20:00 Automotive News
30:00 Bill Elizondo
40:35 Don’t Be Afraid of the 20 Group
49:00 The Power of Your Peers
54:30 Next Five
Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
“Competition makes everybody better. It forces everyone to step up their game and ultimately the consumer benefits.” -Herb Anderson. Join us for a conversation with NIADA’s President of the Board Scott Allen as we discuss the current and projected state of the Buy-Here-Pay-Here automotive space. Scott is sought after for his expertise and insight into the Independent Automobile industry as well as his small business acumen.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
6:50 Automotive News
10:00 Jury Duty
27:30 Scott Allen
35:00 NIADA Certified
44:00 Community Involvement
52:30 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
The State of Automotive with NIADA “Automotive customers are being pushed down the credit funnel. If they could qualify on the retail side with a 650-680, now that paper is being turned away, so they have to go with the Independent or the buy-here-pay-here sector.” -Herb Anderson Collectively, the NIADA moderators — Ben Goodman, Bill Elizondo, and Ed Curry — bring more than 100 years of experience to the table, working on almost every level of the car business.
Join us for an engaging conversation about the great year buy-here-pay-here is anticipating.
Vendor Partners
👓Foureyes.io https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp
🎥Covideo. https://rb.gy/uflllw📞Calldrip. https://rb.gy/h0fwta
📱RunMyLease. https://rb.gy/av9bvf
📞 Connect: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/https://www.facebook.com/groups/1056971047680050https://www.facebook.com/BHPHInfoTwitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
13:30 Shifting Your Marketing Strategy
29:30 Delinquency on the Rise
34:30 Comfort Levels
1:13:30 Next Five Years
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/messageSupport this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Welcome to our first EVER bi-lingual DealerTalk episode. English starts at 7:00 minutes. If you want to follow along join us on YouTube.
Boris Lopez is an internationally experienced automotive professional with over 20 years of experience. His impressive resume illustrates his skills in negotiation, business planning, management, and marketing strategies. Boris is a graduate of the NADA Academy and the Harvard University Continuing Education Program. He was featured in the 2020 Automotive News 40 under 40.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞Connect:
Instagram: @borislopezd
Facebook: https://www.facebook.com/profile.php?id=707827133
LinkedIn: https://www.linkedin.com/in/boris-lopez-ab4a2a60
⏰Highlights:
00:00 Introduction
07:00 English Starts Here
27:50 Dealers Patting Themselves on the Back
34:30 Acquiring Inventory
46:30 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA Marketing Directors, Troy Scheer, and Mikael Kourinian.
Vendor Partners
👓Foureyes.io https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp
🎥Covideo. https://rb.gy/uflllw
📞Calldrip. https://rb.gy/h0fwta
📱RunMyLease. https://rb.gy/av9bvf
📞 Connect: https://www.linkedin.com/company/dream-team-media-company https://www.facebook.com/dream.team.media.co https://www.instagram.com/dream.team.media.co/
⏰ Highlights:
00:00 Introduction
05:00 Secret Shop
15:00 Meet the Guests
26:00 Marketing Directors
35:00 What NIADA Brings
45:00 Next Five
Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
"You can go back over all the different economic downturns and challenges that we've had, yet auto dealers always find a way to survive and come out smelling like roses right because of the innovators the entrepreneurs." -Jeremy Beck
Beck is an automotive executive with 25 years of industry experience. His resume includes roles with rural, small-town dealerships with BHPH operations to working with some of the largest automotive dealer groups in the country. Beck also spent 10 years working for F&I providers in streamlining their dealer support, training and development, process and procedures, and go-to-market strategy. Most recently, he was the Vice President of Sales and Field Operations for one of the largest F&I product providers servicing the independent dealer community.
Since joining NIADA, he’s worked to develop and implement a strategy for Dealer Education, 20 Groups, Research, and Industry Insights and Events.
Independent dealers are the backbone of our industry, says Beck. They drive volume, growth, and innovation, and adapt to ever-changing landscapes better than any other part of our industry. I’m excited to join the executive team at NIADA and help provide our members an association that is dedicated to their future. NIADA’s mission of Meet, Learn, Profit, and Grow are aspects to which I have dedicated my entire career.
News:
Kate Winslet CAN hold her breath for 7 minutes:
https://www.snopes.com/fact-check/kate-winslet-breath-underwater/
Vehicle Gross:
https://www.dalepollak.com/2023/01/an-ongoing-gross-deception-thats-growing-moving-cars-between-stores/
Used Car Price Index:
https://www.autoremarketing.com/wholesale/historic-drop-manheim-used-car-price-index-ends-3-years-volatility
https://www.autofinancenews.net/allposts/risk-management/manheim-price-index-posts-largest-yoy-decline-in-history/
Australian quarantine:
https://www.drive.com.au/news/three-of-australias-top-five-car-brands-hit-by-new-quarantine-delays/
Toyota Emissions Goals:
https://lasvegassun.com/news/2023/jan/12/toyota-pushes-zero-emission-goals-by-converting-ol/
Highlights:
00:00 Introduction
05:18 Glitter?
14:03 Preparing for Carvana
25:50 Jeremy Beck
55:10 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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“There hasn't ever been a better-used car market, and Carvana failed to make money. They failed to truly improve.”
Steve is the author of Ridiculously Simple Sales Management and Assumptive Selling; as well as a respected automotive industry veteran and founder of Stauning Solutions Group – a leading training & consulting. Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s Director of eCommerce, the Director of the Web Solutions Division of Reynolds & Reynolds, and as the General Manager of Dealer Web Services for Dominion’s Dealer Specialties.
The article cited in this episode is here:
https://askthemanager.com/2017/04/why-carvana-will-fail-and-how-they-might-succeed/#.Y-_cNnbMK3C
📞 Connect:
https://twitter.com/SteveStauning
https://www.linkedin.com/in/sstauning/
https://www.youtube.com/@SalesTrainer
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
⏰Highlights:
00:00 Introduction
18:45 Digital Retailing
24:25 Carvana Dealerships?
32:21 ADESA
55:22 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
The NIADA understands that in the automotive] industry, we need to be prepared for the unexpected and make sure that we can pivot before it's too late and adapt to a changing market. -Melanie Wilson
As Interim CEO for NIADA, Melanie is responsible for the overall Association, implementing the strategic plan, and supervising all staff, operations, administration, accounting, and finance. Boards and Committee responsibilities: NIADA Board of Directors, NIADA Foundation Board, NIADA Services Board, Foundation Board, Finance Committee, and Past Presidents.
Reach NIADA:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook:
https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/
https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
Welcome to Season 8!
⏰Highlights:
00:00 Welcome to Season 8!
03:20 NIADA
06:12 Melanie Wilson
16:54 Engaging With the Consumer
23:58 The Powerhouse Team
34:41 Next 5 Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
Learn what is up for Season 8 and welcome our guest, George Nenni. It’s been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don’t miss a minute.
George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer’s Guide to Google Analytics 4, A Car Dealers’ Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazon.
Thank you all for an incredible season of learning and growth. We are excited for what is to come!
News:
📌🗞️Monthly Payments on the Rise
shorturl.at/eprWX
📌🗞️Autonomous Vehicle Legality Per State
shorturl.at/iR179
📌🗞️Shoot Out in Mexico
shorturl.at/fgiH0
Links:
✍🏼 Dealer Play Book: Brian Pasch
shorturl.at/atEY8
✍🏼 Hidden Brain Episode: The Influence You Have
shorturl.at/fxyJW
🛒 Fill-a-Cart
dealertalk.io/fill-a-cart/
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
George Nenni
Book: Car Dealers Guide to Google Analytics: shorturl.at/nR136
LinkedIn: https://www.linkedin.com/in/georgenenni/
Facebook: https://www.facebook.com/georgenenni
Twitter: @georgenenni
⏰ Highlights:
00:00 Introduction
01:21 LOTR? on Dealer Talk?
20:00 Herb’s Big Announcement
25:25 Automotive News
48:00 George Nenni
58:00 Preserving Analytical YOY Data
34:55 The Value of Social Media
38:20 The Small Things You Can Do
01:22:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzz...
Follow the podcast here:
https://itunes.apple.com/us/podcast/d...
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
When you have the coolest thing in the world and all the right things are said and done—we all think there is something missing. “It sounds too good to be true.” Join us as we discuss the technological growth within the automotive industry.
Currently, in his 20th year with PBS, Kevin has been the tactician responsible for the sales team welcoming thousands of PBS customers to the family even through multiple product reinventions. Bringing innovative ideas to PBS and our customer base across all divisions, Kevin’s creative ways of looking at and evaluating a situation continue to be of tremendous value to the retail automotive industry.
News:
📌🗞️ Carvana:
https://bit.ly/3YxktPa
📌🗞️ Autonomous Vehicles:
https://bit.ly/3I6AA0z
📌🗞️Inventory Changes YOY:
https://bit.ly/3jfAitQ
✍🏼 Blog Post of the Week:
https://bit.ly/3jcXMzE
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Tim Warren
Website: https://www.pbssystems.com/
LinkedIn: https://www.linkedin.com/in/kevin-preston-9b5b174/
⏰Highlights:
00:00 Introduction
5:27 Automotive News
28:30 Blog Post of the Week
32:30 Kevin Preston
45:10 Hiding Behind Technology
1:11:10 The Perpetual Search for the Fatal Flaw
1:14:25 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
If you didn’t figure it out with your ex, we will let you in on a little life secret—it’s all about the way you say it. Herb is out of the office again this week and Charity gets to talk about words for an entire episode. She’s in her happy place and nerding-out with Tim Warren of Helium SEO on how finding the right words can change the game for your dealership.
Also, do you know what a ‘homer’ is? You will now!
Don’t assume your website isn’t worth it.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Tim Warren
Website: https://helium-seo.com/
Twitter: https://twitter.com/HeliumSeo
Facebook: https://www.facebook.com/heliumseo/
LinkedIn: https://www.linkedin.com/in/timwarrenhelium/
⏰Highlights:
00:00 Introduction
01:40 Secret Shopping
10:00 Tim Warren
16:30 Helium SEO
19:10 Keys Words on Google
27:55 What’s a Homer
34:55 The Value of Social Media
38:20 The Small Things You Can Do
45:50 YouTube Ranking
51:15 SEO Comes Down to Two Things
52:25 What Herb Doesn’t Know…
55:25 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
ATI Auto Business is your automotive educational resource to stay current on vehicle logistics news and updates in automotive transport technologies in the North American used car market.
Jay Wertzberger is one of the funniest guests we have had the privilege of talking with. We could not stop laughing. From early experience in Hollywood filmmaking and live webcasting, mixed with a passion for marketing on social media and a decade in auto transport, Jay develops engaging content for automotive business professionals. He graduated with a degree in Marketing from Virginia Tech, with a double minor in Communications and English. With recurring feature content including "Tuesday Nights Live", "Live Carrier Advice", "Dispatching LIVE!", and "Cars On The Move" (as well as live on-location events and automotive trade show coverage), Jay produces and hosts for the channel.
Fill-a-Cart:
🛒 https://dealertalk.io/fill-a-cart/
Automotive News Links:
📌🗞️ Customers Are OK to Pay Over
https://tinyurl.com/52xrdb25
📌🗞️ P2P EV Charging
https://tinyurl.com/2p84jefs
📌🗞️ Weekly Market Data:
https://tinyurl.com/bde38m62
✍🏼 Blog Post of the Week:
https://tinyurl.com/29yh4yew
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Jay Wertzberger
Website: https://tinyurl.com/3brre4pt
Podcast: https://tinyurl.com/4dm3rbax
Facebook: https://tinyurl.com/4yt37s7w
Twitter: https://tinyurl.com/2j2zrr8z
Instagram: https://tinyurl.com/2s46s554
LinkedIn: https://tinyurl.com/y4mez934
YouTube: https://tinyurl.com/26yf5557
LinkedIn: https://tinyurl.com/5f5um2uf
⏰Highlights:
00:00 Introduction
02:14 Automotive News
13:30 Lot Linx Weekly Market Data
17:00 Blog Post of the Week
25:05 Welcome, Jay Wertzberger
40:30 The Hybrid Future of Transport
49:30 Get Rich Clickbate YouTuber
1:13:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
--- Send in a voice message: https://anchor.fm/dealer-talk/messageSupport this podcast: https://anchor.fm/dealer-talk/support
Our friend Terry joins us to discuss the impact of video on time, money, and trust. Terry started in the car business in 1989 and has spent his time in every position except turning wrenches. He now helps dealers drive traffic and increase consumer experience and loyalty with Covideo. Like many of us, he feels the industry is an awesome place to be and grow if you're willing to learn, be flexible, and enjoy people.
You’ll also get a chance to listen as Charity does some of those secret shops she is always talking about.
Join us to see how you can make increase your close rate with time, money, and trust.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Terry McSpadden
Facebook: https://www.facebook.com/profile.php?id=100063598764796
Instagram: https://www.instagram.com/covideo/
TikTok: @covideo_official
LinkedIn: https://www.linkedin.com/in/terry-mcspadden-0b78024a/
⏰Highlights:
00:00 Introduction
04:20 Secret Shopping
24:35 Terry McSpadden
31:30 Customers Want to Negotiate
39:50 The Biggest Hurdle to Video
51:00 Why Don't Dealers All Do It
1:09:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
Send in a voice message: https://anchor.fm/dealer-talk/message Support this podcast: https://anchor.fm/dealer-talk/support
Inventory, inventory, inventory. Join us with Peter Duffy, Founder/CEO of Dealer Image Pro™, a for all things inventory imaging. As we head into the holiday season and a continuously unknown economic atmosphere, we need to put on our ‘A’ game. There is no room for a bad presentation. With professional photo, video & 360 software, Dealer Image Pro helps hundreds of dealers take their merchandising in-house by offering the equipment, unlimited training, and professional editing, and quality.
Join us to see how you can make the automotive customer salivate.
Fill-a-Cart: 🛒 https://dealertalk.io/fill-a-cart/
Automotive
News Links:
📌🗞️Takata/Stellantis https://tinyurl.com/4aj8752w
📌🗞️ Tesla Driver Manslaughter Case https://tinyurl.com/2pebzzk6
📌🗞️ Weekly Market Data: https://tinyurl.com/bde38m62
📌🗞️ End of Month Inventory: https://tinyurl.com/2r96w36j
📌🗞️ Toyota Raising Prices: https://tinyurl.com/f2bnk2za
📌🗞️ Kia EV: https://tinyurl.com/5n6twsr5
📌🗞️ GM Delays EV: https://tinyurl.com/2p86hche
📌🗞️ Used Car Prices: https://tinyurl.com/5azdu6ax
✍🏼 Blog Post of the Week:
https://tinyurl.com/3bux3tea
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Peter Duffy
Facebook: https://tinyurl.com/muay5suc
Instagram: https://tinyurl.com/djmfjjbe
LinkedIn: https://tinyurl.com/y4mez934
YouTube: https://tinyurl.com/32wntc7x
LinkedIn: https://tinyurl.com/355y9pnu
⏰Highlights:
00:00 Introduction
06:00 Automotive News
37:13 Blog Post of the Week
45:00 Welcome, Peter Duffy
1:01:00 The Biggest Bottleneck of Your Website
1:27:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
Send in a voice message: https://anchor.fm/dealer-talk/message Support this podcast: https://anchor.fm/dealer-talk/support
Paul Sansone Jr. has been an auto dealer since our host was 3 years old. In that time, he has grown his resume to include 5 dealerships in the New Jersey area. Paul recently won the Driving Sales Best Idea Contest for his incredible concept of subprime leasing. The Dealer Controlled Leasing program focuses on short-term leases 12-48 months long. It is a dealer-owned leasing product, and dealers are in control of their decisions.
Join us as he unfolds why he chose to focus his attention on helping those around him because, as he says: “Life happens to everyone.”
🛒Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
📌🗞️NJ to Ban Auto Subscriptions?
https://rb.gy/kifcpr
📌🗞️ Automotive Industry Turnover
https://rb.gy/ihamxr
📌🗞️ Wallstreet Demand Destruction
https://rb.gy/hlwjgm
📌🗞️ EV Service Tech’s
https://rb.gy/alwtos
✍🏼Blog Post of the Week:
https://rb.gy/q8vtqn
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
Highlights:
00:00 Introduction
03:20 Fill-A-Cart
06:49 Automotive News
33:06 Blog Post of the Week
37:35 Paul Sansone Jr.
43:15 Resistance to Subprime Leasing
01:01:00 Interviewing the Customer
01:19:50 A Differentiator
01:22:23 Next Five Years
Connect:
Paul Sansone Jr.
LinkedIn: paul-sansone-jr-50b7871a
Twitter: @psjr1
Instagram: @psjr66
Facebook: paul.j.sansone
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
Support this podcast: https://anchor.fm/dealer-talk/support
Charity’s obsession with all things EV continues with James Gilboy, Staff Writer for The Drive and self-proclaimed ‘EV Guy.’ Are electric vehicles better for the environment? Is Level 5 Autonomy a realistic pursuit? Is Lithium going the way of the DoDo? All this and so much more in this laughter-filled episode of the Dealer Talk Podcast.
Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
Dealer Group Settles With FTC:
https://tinyurl.com/Dealer-Talk-News
BMW Hydrogen:
https://www.seattletimes.com/business/bmw-boss-says-hydrogen-not-electric-will-be-hippest-thing-to-drive/
Automakers Need More Time:
https://www.reuters.com/business/autos-transportation/automakers-need-more-time-meet-us-minerals-requirements-evs-execs-2022-10-19/
Buying Behavior Report:
https://www.lotlinx.com/vintenders-blog/has-buying-behavior-reached-a-boiling-point/?utm_source=lotlinx_email&utm_medium=organic_email&utm_campaign=lotlinx_newsletter
Post Covid Economic Sugar High:
https://www.businessinsider.com/next-recession-forecast-economic-outlook-sugar-high-make-2023-miserable-2022-10
Blog Post of the Week:
Marketing is to Bull-Riding…
https://dealertalk.io/marketing-is-to-bull-riding/
Forest Ward & Calldrip Episode:
https://youtu.be/lzB2gT35TjU
Our Partners:
Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6T
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Support this podcast: https://anchor.fm/dealer-talk/support
The fast pace of our industry makes it difficult to track cost, ROI, and even attribution. Your CRM only gives you so much and the question becomes: How do you bring the ‘data-verse’ together? With this in mind Jonathan “JT” Thompson began to build a platform and process to support dealers and vendors within the automotive industry.
Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
Nissan Lease Pay as You Go:
https://jalopnik.com/nissan-to-offer-pay-as-you-go-lease-options-for-buyers-1849639482
Non-Tesla EV Momentum
https://www.autonews.com/retail/non-tesla-brands-gain-momentum-new-ev-registrations
Stellantis to Pay $5.6 Million
https://www.reuters.com/business/autos-transportation/stellantis-unit-pay-56-million-resolve-california-emissions-probe-2022-10-13/
Carvana Licensing
https://www.autonews.com/dealers/carvanas-michigan-license-remains-suspended-after-court-ruling
Blog Post of the Week:
Is Your Fixed Ops Ready for the Road Ahead?
https://dealertalk.io/is-your-fixed-ops-ready-for-road-ahead/
Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6T
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00 Introduction
03:40 Fill-A-Cart
04:30 Digital Dealer 2022
19:00 Automotive News
28:20 Blogpost of the Week
32:00 Jonathan “JT” Thompson
41:00 Where is the Disconnect?
49:50 Power and Danger of Data
58:30 Educating the Dealer to Understand the Vendor
Connect:
Jonathan “JT” Thomspon
https://www.amg.team/
https://www.linkedin.com/in/jonathan-thompson-marketing/
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Support this podcast: https://anchor.fm/dealer-talk/support
The old habits are the hardest to overcome. As we grow, change and pivot toward a new perspective, we should take every opportunity to find success. This episode discusses the importance of adapting to change with bestselling author Chris Martinez.
He is people-driven, results-driven, customer-oriented, and forward-thinking with more than 17 years of experience in the automotive industry in senior roles.
Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
Opec+ Cuts Oil Production
https://www.cnn.com/2022/10/05/energy/opec-production-cuts/index.html
Consumer Fear of Autonomous Vehicles
https://www.wardsauto.com/industry-news/study-consumers-don-t-understand-autonomous-vehicles
Uber Signs Contract with Motional
https://www.theverge.com/2022/10/6/23388841/uber-motional-robotaxi-autonomous-vehicle-deal-av
Boris Lopez
https://www.nada.org/nada/nada-headlines/great-mentors-and-hard-work-have-helped-venezuelan-auto-dealer-boris-lopez
Blog Links:
Video is the Differentiator
https://dealertalk.io/video-is-the-new-differentiator/
Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6T
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
05:39 Our Sponsor Foureyes
10:06 Automotive News
35:17 Blogpost of the Week
43:00 Chris Martinez
51:25 Old Habits Die Hard
01:2:34 Vehicle Acquisition Strategies
01:13:14 The Impact of Covid
Connect:
Chris Martinez
http://chrisjosephmartinez.com/
https://www.linkedin.com/in/chrisjmartinezatx/
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Thank you for tuning in, and as usual, we will TALK later!
Support this podcast: https://anchor.fm/dealer-talk/support
In this episode, we focus on customer care and loyalty in our fixed operations with Mike Vogel of Automotive Service Manager Coaching.
Mike Vogel's career spans over 35 years. He has held positions as Prep Manager, Service Advisor, Service Manager/Director, Fixed Operations Director, and Corporate Fixed Operations Director. He offers Automotive Service Manager Coaching and consulting for Fixed Ops Vendors such as UpdatePromise, TraXtion, and RepairPal.
Automotive News:
Tesla Recalls
https://www.nbcnews.com/business/autos/tesla-recall-1-million-vehicles-automatic-windows-might-exert-excessiv-rcna48909
EV Charging Stations
https://www.msn.com/en-us/money/markets/all-50-states-get-green-light-to-build-ev-charging-stations-covering-75000-miles-of-highways/ar-AA12iOgr
New York Bans ICE
https://www.caranddriver.com/news/a41468778/new-york-state-gas-car-ban-2035/
New Car Sales
https://www.thedetroitbureau.com/2022/09/automakers-expect-to-enjoy-positive-results-in-september/#:~:text=Overall%20sales%20are%20expected%20to,1.5%20million%20units%20from%202021
Cybertruck
https://www.motortrend.com/news/elon-musk-tesla-cybertruck-float-water-claim-twitter/
Blog Post
https://dealertalk.io/converting-more-web-visits/
Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6TT
Create a better online experience for your service customers with our vendor partner FIXED OPS DIGITAL.
https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00:00 Introduction
00:03:35 Automotive News
00:18:12 Blog Post of the Week
00:29:19 Mike Vogel
00:38:36 Longterm Customer Relationships
00:48:47 People-Friendly Employees
00:57:04 Generational Customer Loyalty
01:05:05 Don't Overlook Tires!
01:19:07 The Next 5 Years
Connect: Mike Vogel https://www.linkedin.com/in/mike-vogel-5b342823 Mikevogel56@gmail.com
Support this podcast: https://anchor.fm/dealer-talk/support
Connect: Brian Allee
In this episode we meet with Brian Allee of A2ZSync to discuss the power of an end-to-end process, and how it can positively impact your dealership.
Brian is on a mission to help dealers build and grow their business into a modern retail experience for both customers and employees. Brian is obsessed with assisting dealers in evolving in a sustainable and proven way. Trained as a dealer, he has over 15 years of retail experience in variable operations. In 2019, he crossed over to dealership technology, training, and consulting. As a “student of the game,” Brian enjoys learning from dealer partners just as much as he loves sharing the knowledge acquired over the years.
Automotive News Links:
The New Mustang
Gen-Z Buyer Statistics
Toyota Closes Their Russia Plant.
Kia/Hyundai Class Action Lawsuits
GM Creates Thousands of Jobs
Interest Rate Increase
Blog Links:
Are Your Vendors On Your Side?
Get more leads with our vendor partner foureyes.io
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
Speed up your lead response time with our vendor partner Calldrip.
Convert more website visits with our vendor partner RunMyLease.
Highlights:
00:00:00 Introduction
00:04:38 Automotive News
00:13:00 Herb's First Car
00:35:25 Brian Allee
00:45:45 Adapting or Dying
00:52:52 More Efficient Sales
01:10:00 Time is the New Currency
Connect: Brian Allee
https://www.linkedin.com/company/a2z-sync
https://www.instagram.com/a2z_sync/
https://www.facebook.com/a2zsync/
You can reach the Dealer Talk Team--Herb Andersonand Charity Ann--anytime at https://dealertalk.io/
Subscribe to our YouTube Channel;
Support this podcast: https://anchor.fm/dealer-talk/support
Steve has spent more than 24 years in the Auto industry. The spark happened when he started his career at McDonald Automotive in 1998 as an Audi Brand Specialist. Since then, Powers couldn’t get enough and yearned to learn more and something different. At that point, Steve recognized the importance of diverse experiences and perspectives to drive innovation in the auto industry, and that’s when he became an Audi Sales Manager in 1999. In 2010, Powers became an Audi General Sales Manager and a couple of years later graduated from NADA’s General Dealership Management Academy and was promoted to Audi Denver General Manager.
He was recognized in 2019 as VP of Operations for the McDonald Automotive Group. In 2021, he became a partner of Polestar Denver and a partner with Toyota Greeley, Toyota Ft. Morgan, CDJR Ft. Morgan, and McDonald Mazda North (located in Longmont, CO). He is currently on the board of CADA (Colorado Automobile Dealers Association), a Chairperson of Audi NCM 20 Group, and a member of Audi of America Product.
00:00:00 Introduction 00:02:30 Automotive News 00:30:00 Blog Post of the Week 00:37:00 Steve Powers Introduction 00:41:00 For the Love of ICE 00:43:00 Reasonable Benchmarks 00:48:00 Inflation Reduction Act Expectations 00:57:00 Time Frame for Full Roll Out? 01:03:00:00 Trying to Predict Q4 01:11:00 It Is What It Is 01:20:00 Next Five Years
Connect: Steve Powers Connect with Steve through his assistant Cesar at coxley@mcdonaldautomotive.com You can reach the Dealer Talk Team anytime at: https://dealertalk.io/
Herb Anderson: https://stan.store/DealerTalk
Charity Ann: https://stan.store/Yes-i-cann
Thank you for tuning in, and as usual, we will TALK later!
Subscribe to My Channel: https://www.youtube.com/channel/UCFzz...
Support this podcast: https://anchor.fm/dealer-talk/support
What an incredible episode with Durran Cage! Everyone gets passionate about their opinions on how to motivate our sales teams into becoming the hard-working, rise-and-grind people that we as leaders see them capable of.
Durran is an amazing guest. His unique qualifications include serving as an OEM District Sales Manager, High-Performance Internet Director, and GSM, leading a team of consultants for one of the largest vendors in the automotive industry, and 3 years ago, he took the leap into entrepreneurship as the founder of Cage Automotive. Through Cage Campus and Cage Automotive, Durran, along with his team, has the drive and passion to reach farther and impact greater to leave everything better than he found it.
Founding Cage Automotive--a company that strives to leave everything better than they found it through their product or service. Durran is passionate about this mission and, along with his team, works hard every day, driven by their desire to impact greater auto markets worldwide.
Automotive News Links:
https://www.autoweek.com/news/technology/a40907406/nyc-testing-electronically-speed-limited-fleet-vehicles/
https://www.caranddriver.com/news/a41040933/ford-and-ram-to-drop-compact-vans-and-there-goes-the-segment/
https://www.courthousenews.com/17-states-sue-epa-for-restoring-californias-authority-to-regulate-vehicle-emissions/
https://www.motortrend.com/news/california-carb-ice-ban-lawsuit/
Blog Links:
https://dealertalk.io/the-96-turnover-rate-you-didnt-know-about/
Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6TT
Create a better online experience for your service customers with our vendor partner fixedops digital.
https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner runmylease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00:00 Introductions
00:02:20 Charity's Dream Car
00:06:46 Automotive News
00:19:29 Blog Post of the Week
00:26:56 Durran Cage is Here!
00:30:03 The Lottery Effect
00:36:05 What Should Train On?
00:46:55 New Cars are the New Salary?
00:52:44 Assessing Where We Are At
01:00:43 Create a Control Group of Your Customers
01:03:20 What Experience Does the Customer Want?
01:20:30 Next Five Years
Connect:
Durran Cage:
durran@cageautomotive.com
www.cageautomotive.com
https://www.linkedin.com/in/durrancage/
https://www.facebook.com/durran.cage.3/
https://www.instagram.com/durrancage/
https://www.youtube.com/channel/UCy_SNmMM44ZPYbMIIHZJ4BQ
https://www.tiktok.com/@durrancage
You can reach the Dealer Talk Team anytime at:
https://dealertalk.io/
Herb Anderson:
https://stan.store/DealerTalk
Charity Ann:
https://stan.store/Yes-i-cann
Thank you for tuning in, and as usual, we will TALK later!
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Follow the podcast here:
https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535
Support this podcast: https://anchor.fm/dealer-talk/support
Ben Gay III is in the house with amazing stories of his incomparable life and perspective on the craft and art of salespersonship. With 50+ years of professional selling experience, Ben has worked with fellow sales legends such as Dr. Napoleon Hill, Zig Ziglar, Earl Nightingale, and many more.
Ben now writes/publishes/produces “The Closers” series, considered the foundation of professional selling.
To receive special pricing and free shipping on his books, go here:
https://www.ebay.com/str/Ronzonebooks
Automotive News Links:
https://www.regulations.gov/document/FTC-2022-0046-0001
Blog Links:
https://dealertalk.io/standing-out-marketing-your-inventory-in-todays-landscape/
Get more leads with our vendor partner foureyes.io:
https://lps.foureyes.io/free-trial?feac=ALL6TT
Create a better online experience for your service customers with our vendor partner fixedops digital
https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner covideo
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner calldrip
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner runmylease
https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00:00 Introduction
00:01:45 Automotive News
00:15:50 Go Voice Your Opinion
00:16:19 Blog Post of the Week
00:24:55 Ben Gay III "The Closer"
00:28:42 Zig Zigler
00:33:16 Napoleon Hill
00:46:29 The Power of Public Speaking
01:07:11 The Power of Scripting
01:12:31 How to Get in Contact with Ben
Connect:
Ben Gay III:
https://bfg3.com/
LinkedIn: https://www.linkedin.com/in/bengayiii/
Facebook:
https://www.facebook.com/ben.i.gay.1
Twitter:
@bengayIII
---- You can reach the Dealer Talk Team anytime at:
https://dealertalk.io/
Herb Anderson:
https://stan.store/DealerTalk
Charity Ann:
https://stan.store/Yes-i-cann
Thank you for tuning in, and as usual, we will TALK later!
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Follow the podcast here: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535
Support this podcast: https://anchor.fm/dealer-talk/support
As President and Found of Local Search Group, Jim Flint is widely recognized as a thought leader in sales, marketing, and advertising. Join us as we hash out what business development, marketing, and sales truly are and how we can bridge the gap between the three. Also, don’t miss a chance to purchase his book “Car Dog Millionaire.”
**For the information discussed by Charity in the Automotive News, go here:
Dodge Concept Car: https://www.forbes.com/wheels/news/dodge-charger-daytona-srt-ev-concept-the-future-of-mopar-muscle/
Mortgage Cancellations: https://www.cnbc.com/2022/08/16/homebuyers-are-backing-out-of-more-deals-as-recession-fears-linger.html
**For Blog Post of the Week, go here:
https://dealertalk.io/blog/
Get more leads with our vendor partner FourEyes: https://lps.foureyes.io/free-trial?feac=ALL6TT
Create a better online experience for your service customers with our vendor partner, Fixedops Digital: https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
Deliver a more personalized experience for your leads and customers with our vendor partner, Covideo: https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner, Calldrip: https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner, Runmylease: https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00 Intro
03:56 FourEyes
08:04 Automotive News
18:07 Submit Your Questions
18:50 Blog Post of the Week
27:35 Jim Flint
35:00 Business Development and Leads
45:41 Secret Shopping Dealers as Training
58:54 Vehicle Pricing
1:10:26 Marketing Thought Exercise
01:23:31 Car Dog Millionaire
01:27:10 Next Five Years
Connect:
Jim Flint https://www.jimflint.com https://www.localsearchgroupllc.com/
Instagram: https://www.instagram.com/jimflint12/
LinkedIn: https://www.linkedin.com/in/jimflint/
Twitter: https://twitter.com/JimFlint12
---- You can reach the Dealer Talk Team anytime at: https://dealertalk.io/
Herb Anderson: https://stan.store/DealerTalk
Charity Ann: https://stan.store/Yes-i-cann
Thank you for tuning in, and as usual, we will TALK later! Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Support this podcast: https://anchor.fm/dealer-talk/support
There are so many changes in the automotive industry; underpinning those changes seems to be the ability to harness data.
From your video footage to call recording to the customer profiles in your CRM and DMS, your data house is flowing with the data capable of supporting just about any metric you could imagine. Yet our ability to efficiently access and harness that data presents a real and immediate concern within the automotive space. As our industry rapidly shifts, we are increasingly at risk to the outside forces anxious for that same access. So how do we take advantage of the information at our fingertips? This week on the Dealer Talk Podcast, we have the distinct pleasure of discussing this topic with Spot.ai cofounder Sud Bahtija.
Sud and spot.ai aim to take data to the next level with video intelligent software designed for the automotive space. We record hours and hours of footage every day yet cannot properly implement that information for use at a store level.
Join the conversation and listen as Sud explains the power behind knowing what’s really going on in your dealership.
For the data points discussed by Charity in the Automotive News go here:
Customer satisfaction: https://www.autoblog.com/2022/08/09/car-buyers-paying-more-than-msrp-feel-lasting-resentment/
Bidirectional Charging: https://news.columbia.edu/news/how-electric-vehicles-could-fix-electrical-grid
EV Infrastructure in the USA: https://www.brattle.com/insights-events/publications/electric-power-sector-investments-of-75-125-billion-needed-to-support-projected-20-million-evs-by-2030-according-to-brattle-economists/
Get more leads with our vendor partner foureyes.io
Create a better online experience for your service customers with our vendor partner fixedops digital.
Deliver a more personalized experience for your leads and customers with our vendor partner covideo.
Speed up your lead response time with our vendor partner calldrip.
Convert more website visits with our vendor partner runmylease.
Highlights:
Connect:
Sud Bahtija:
https://www.spot.ai/try
Instagram: https://www.instagram.com/spot.ai/
LinkedIn: https://www.linkedin.com/in/sudbhatija/
Twitter: https://twitter.com/spot_ai
You can reach the Dealer Talk Team anytime at:
https://dealertalk.io/
Herb Anderson:
https://stan.store/DealerTalk
Charity Ann:
https://stan.store/Yes-i-cann
Thank you for tuning in, and as usual, we will TALK later!
Support this podcast: https://anchor.fm/dealer-talk/support
The entrepreneurial spirit of the automotive industry is the unifying force needed to stay ahead in these unpredictable times. We can't think of a better way to dive into such a pressing topic than with Kyle Mountsier and Paul J. Daly of The Automotive State of the Union
Kyle has been in the automotive industry since 2009. His unique ability to connect people and processes makes him a trusted advisor among Dealer principals, GMs, marketing directors, and auto industry vendors. Through his work as Partner and COO at ASOTU, Founder at Auto Genius, and Co-Founder at Contagious Auto, he has taught thousands through workshops and keynotes at national automotive conferences.
Paul has been a part of the automotive industry for 20 years. From selling his first startup to writing his NADA Dealer Academy trusted book "The Automotive Manifesto," his career displays a commitment to the industry that borders obsession.
Join us for our Season 7 Premier and help us welcome Charity Ann as our new co-host. We are excited to share some changes this season, including our affiliate partner program.
Get more leads with our vendor partner foureyes.io
Here: https://lps.foureyes.io/free-trial?fe...
Create a better online experience for your service customers with our vendor partner, Fixedops digital.
Here: https://www.fixedopsdigital.com/onlin...
Deliver a more personalized experience for your leads and customers with our vendor partner, Covideo.
Here: https://www.covideo.com/codirect/?utm...
Speed up your lead response time with our vendor partner Calldrip.
Here: https://www.calldrip.com/dtvms?hs_pre...
Convert more website visits with our vendor partner Runmylease.
Here: https://www.runmylease.com/lead-gener...
Highlights:
00:00 Episode intro
4:35 What’s going on in the industry
7:52 The rhetoric that got us to buy-in
16:27 ASOTU is in the house
30:50 Creating a Unified Industry
40:40 The Entrepreneurial nature of Auto-Dealers
58:50 Ad dollars are a tax on your brand
1:10:40 Next five years
Connect:
ASOTU:
https://www.asotu.com/
https://www.asotucon.com/
Instagram: https://www.instagram.com/automotives...
LinkedIn: https://www.linkedin.com/company/asotu/
Facebook: https://www.facebook.com/automotivest...
Twitter: https://twitter.com/asotu_
Kyle Mountsier:
LinkedIn: https://www.linkedin.com/in/kylemount...
Paul J. Daly:
LinkedIn: https://www.linkedin.com/in/pauljdaly/
You can reach the Dealer Talk Team anytime at:
https://dealertalk.io/
Herb Anderson:
https://stan.store/DealerTalk
Charity Ann:
https://stan.store/Yes-i-cann
Thank you for tuning in, and as usual, we will TALK later!
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzz...
Follow the podcast here:
https://podcasts.apple.com/us/podcast...
We finally ended Season 6! And what a better way to close than to introduce our new co-host. We are excited to update the format of the show and to be able to share with everyone Season 7. Thank you to everyone who has been with us this far. We are very excited to continue bringing insights to the automotive industry.
Highlights:
05:33 When it comes to social media are you measuring the impact of your efforts or just concerned with vanity metrics?
11:15 Do you have a data analyst in your store?
18:35 How have you been handling the rapidly changing landscape of the automotive industry?
25:00 How is the Covid-born Sales Associate going to fair long-term?
41:35 Have you created an acquisitions team in your dealership?
1:04:00 Next five years.
Connect With Charity: https://stan.store/Yes-i-cann
Special thanks to https://lps.foureyes.io/dealertalkfor for partnering with me this season!
Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here:
https://foureyes.io/dealertalk
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Well, one more to go to wrap up season 6!
This week we talked with Eric Richards about current strategies to help dealers more effectively prepare their inventory for the front-line and how to leverage that on digital platforms. This was a very insightful conversation and one that is very pertinent to the current landscape.
Highlights:
05:00 Should you display all inventory on your website or only front-line ready units?
15:00 Creating ads directly from your website.
21:00 Why you should be advertising more not less.
30:00 Outsourcing recon to speed up the front-line process
41:00 Experience demands more cost.
50:00 Next five years.
Connect With Eric: eric@dealerbydesign.ca
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
Welcome back! Only two more episodes left in this season.
This week we sit down with my good friend Darren Farnsworth to talk about several topics including websites, inventory, predictions for 2022, and more.
Time highlights:
04:00 Similarities between the music industry and the car business
15:00 Connecting social and search ads to your website
21:00 Group site listing strategy
32:00 Are you struggling to move more units since covid
41:00 Are you preparing for consumer behavior changes due to the pandemic impact
51:00 Next five years
Connect with Darren:
LinkedIn: https://www.linkedin.com/in/darrenfarnsworth/overlay/contact-info/
Website: https://darrenfarnsworth.com/ https://www.2020econsulting.com/
Mobile: (801)330.1417 Twitter: https://twitter.com/dfarnsworth
Email: df@darrenfarnsworth.com
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzz...
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 12 of season 6.
It is a real treat, and absolute honor, to have the Alpha Dawg, himself, on the program. Mr. Ziegler is a true pioneer of the industry, and one of the first people to create content to enhance the reputation within the automotive industry.
I have always admired his work and what he has been able to accomplish. Make sure to listen to this episode in its entirety. It is my sincere hope that you can gain as much from this session as I did.
Connect with Jim Ziegler:
LinkedIn: https://www.linkedin.com/in/jimzieglercsp/detail/contact-info/
Websites:
https://www.zieglersupersystems.com/
https://www.zieglersupersystems.com/alphadawgblog/
https://www.facebook.com/InternetBattlePlan
Email: zieglerss@aol.com
Twitter: JimZiegler
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here:https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back! Episode 11 of Season 6 is out. Only 4 more to go before another incredible season has wrapped.
It is so good to be back after the holidays and we have so much headed your way before we break for the Summer.
This week we sit down with Deric Bumper to talk about his predictions for 2022. We also talk about subprime during Covid. On the subprime side of the game, Deric brings some pretty interesting perspectives that you are going to want to listen to.
Connect with Deric here:
LinkedIn: https://www.linkedin.com/in/dericsells/detail/contact-info/
Website: https://linktr.ee/dericsellscars
Email: dericslade@gmail.com
Twitter: cedbumper1
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzz...
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 10! This was a cool session, we did our first LinkedIn live and we had an awesome guest back for another episode. Thanks to Max Zanan and Charity Ann for joining on this very special episode.
Highlights:
06:52 Is your dealer compliant?
15:00 What will happen to salespeople that started post-COVID
26:00 How will an on-order retail model impact the purchase experience
33:00 Having an end-to-end sales process
48:00 Market price adjustments future impact
1:00:32 Dealer have been selling cars online for a while
Here is how to reach Max
LinkedIn: https://www.linkedin.com/in/maxzanan/
Website: maxzanan.com
Phone: 917.903.0312
Email: maxzanan@gmail.com
Twitter: MaxZanan
Special thanks to https://foureyes.io/ for partnering with me this season!
Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzz...
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 9! We are just over halfway through season 6 and this episode is FIRE! Ian brings a well-rounded perspective to the inventory shortage, manufacturing process, and the future impact this will have on the retail side of the business.
You will want to listen to this episode in its entirety!
Highlights:
06:00 Getting started is half the battle
20:00 How to structure a value-add podcast episode
32:28 Kaizen manufacturing
39:00 JIT manufacturing set us up for a true online-buying experience
48:00 How your website and app technology are part of the future of your dealership
52:00 Personalize the customer experience
01:00:29 Next five years
Connect with Ian:
LinkedIn: https://www.linkedin.com/in/iannethercott/detail/contact-info/
Website: iannethercott.com Twitter: @lovebuyingcars
Phone: 604.240.7642
Check out Ian's show at:
autohubshow.com
Special thanks to https://foureyes.io/ for partnering with me this season!
Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzz...
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 8! We have none other than General Motors Jeff back on the program to talk about pricing, online buying, customer satisfaction and so much more! Join us for this week's information-packed session.
Time highlights:
06:14 Ways to get more sales during these times
14:00 Acquisition strategy
28:00 Do customers actually want to buy cars online
36:00 Online buying process
51:00 Jeff's advice for those looking to do social media marketing
1:04:00 Next five years
Connect with Jeff:
LinkedIn: https://www.linkedin.com/in/generalmotorsjeff/
Email: hunterfourseven@hotmail.com
Facebook: https://www.facebook.com/generalmotorsjeff
YouTube: https://www.youtube.com/generalmotorsjeff
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzz...
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to season 6 episode 7! Man, this season has been a lot of fun and this next episode is one of my favorites. I had the pleasure of talking data translation and digital transformation with the folks over at sMedia. Together, we discuss the interconnectivity of data and progress, and the people capable of interpreting it all. We unpack a lot! Don’t miss out.
Connect with sMedia:
Website: https://smedia.ca/
Facebook: https://www.facebook.com/sMedia.ca
Regan LinkedIn: https://www.linkedin.com/in/regansmedia/
Twitter: regan_sMedia
email: regan@smedia.ca
Jarret LinkedIn: https://www.linkedin.com/in/jarrettem...
email: jarrett@smedia.ca
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzz...
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-an...
Thank you for tuning in, and as usual, we will TALK later!
Welcome to season 6 episode 6! This week we have non-other than the G.O.A.T himself--Ali Reda. These have been crazy times, and we are talking to Ali about what we should be doing to stay ahead of the constantly changing market.
Like most of us, Ali has had to find ways to adjust, and he shares some of the strategies he has put in place to navigate the current landscape.
Highlights:
11:00 How we should be preparing for future success
18:00 What Ali did during the shutdowns during the early COVID days
21:00 What is going to happen when the market stabilizes
38:00 Should we set up used-car leasing?
45:00 Switching from selling to buying
56:00 Ali's message to the industry about a post-covid future
1:06:00 Next five years
Connect with Ali:
LinkedIn: https://www.linkedin.com/in/ali-reda-9066945a/
Email: ali_reda@lesstanford.com
Mobile: 313-408-0006
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?feac=ALL6TT
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode five of the Dealer Talk Podcast. This week we are sitting down with David Steinberg founder and CEO of Foureyes, our sponsor for this season, to talk about the power of email!
Sit back, relax and enjoy learning about some of the ways that Foureyes is changing the way dealers engage with customers through email.
Time Highlights:
02:44 How did Foureyes start
09:00 Using website data to get better results
16:00 What to measure on your website
23:00 What should your website activity convey
35:00 How to use Foureyes effectively
37:00 The five percent rule
56:00 Next five years
Connect with David here:
LinkedIn: https://www.linkedin.com/in/david-l-steinberg/
Email: david.steinberg@foureyes.io
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?feac=ALL6TT
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome to this episode with non-other than William Hollis. We are stepping outside of our regular content to talk about motivation, success, and even the power of social media.
Make sure to check this out in its entirety!
Time highlights:
4:00 finding your calling
6:00 William use to sell cars!
11:00 stepping into your destiny
14:00 Make the most of it while you're here
20:21 Ca others truly motivate you
25:00 Building your personal brand
34:00 Next five years
Connect with William:
LinkedIn: https://www.linkedin.com/in/william-hollis-5a375352/
Instagram: https://www.instagram.com/williamkinghollis/
Twitter: https://twitter.com/kinghollis_co?lang=en
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?feac=ALL6TT
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another session. We are talking acquisition with Danny Zaslavsky. We are digging deep into a strategy he uses at his store to compete with CarMax, which is across from CarMax. We are also doing a full demo of Vincue, which Danny is one of the founders of, so make sure to check out the video portion of this episode on my YouTube channel.
Time Highlights:
05:30 Why don't we buy every car we can get our hands on?
18:00 Do I need third parties to validate my acquisition process?
24:00 W.A.R. what does it mean and how we can leverage it.
30:00 How to buy more cars during the shortage
37:00 Is this market conducive to buying more
38:00 Live demo
75:00 What is the deficiency with Vincue software
77:00 Next five years
Here is how to connect with Danny:
LinkedIn: https://www.linkedin.com/in/danny-zaslavsky-a8503121/
Email: danny@dealercue.com
Mobile: 913.808.7008
Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.
You can sign up for a free 60-day trial here:
https://lps.foureyes.io/free-trial?feac=ALL6TT
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode of the Dealer Talk Podcast (S6E2)! This week, returning to the studio, we have Owen Moon, co-founder of Fixed-Op's Digital. Owen shares some top insights for the dealer service departments during these unprecedented times!
I, personally, am excited about Owen's fixed ops video solutions. It's time we give more personality to the service side of the business, and Owen has some great ideas.
Time Highlights:
7:04 Biggest impact dealers faced on the fixed ops side during COVID
14:00 The disproportionate balance between marketing efforts for sales and service
21:00 Video marketing strategy for fixed ops
32:00 Traditional marketing place for fixed ops in today's landscape
36:00 Getting your customer base to schedule more appointments
40:00 Text marketing for the service side of the business
45:00 Next five years
How to connect with Owen:
LinkedIn: https://www.linkedin.com/in/owen-moon/
Website: FixedOpsDigital.com
Email: owenmoon44@outlook.com
Mobile: 605.376.0195
https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here
https://lps.foureyes.io/free-trial?feac=ALL6TT
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back! Wow, another season. I am excited to be back having great conversations and learning from some fantastic people.
Season 6 is opening with Lou Ramirez, A.K.A. The Car Guy, and what a way to get it going. Lou is one of the most hardworking people in the business! I cannot wait for you to learn about his journey and the insights he shares in Episode 1.
Here is how you can connect with Lou:
LinkedIn: https://www.linkedin.com/in/lou-ramirez-508246198/
Website: https://carguycoffee.com/
Mobile: 270-268-5386
A special shout-out has to go to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here
https://lps.foureyes.io/free-trial?feac=ALL6TT
Noteworthy time highlights:
11:06 the positive side of COVID
22:16 The salesperson perspective during these times
30:16 Customer Service is the bottom line
36:00 Strategy for current market value spike of inventory
41:00 What is the trade-in plan
47:32 Next five years
Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome Back!
Tune in to our last episode of season 5, man; I can not believe that I have been able to keep this going for this many seasons.
What a great guest to close things off! Non-other than Fred Lennart's, the "Sub-Prime Hero," what can I say? Great conversation, and you need to listen to the whole thing!
Time Highlights:
10:00 Why process can help us regain market share from Carvana and Vroom
19:00 How has covid impacted sub-prime lending
27:00 How banks have reacted to the market conditions
31:00 Fred's perspective on starting the #carguycoffee podcast
41:40 Podcasting for dummies (LOL)
44:30 #carguycoffee podcast in Digital Dealer
49:10 Fred's five core values
51:17 Five Years
By the way, if for some insane reason you are not listening to the #cargucoffe podcast, STOP1 what you are doing and go check it out right now.
Website: https://carguycoffee.com/
Podcast: https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687
Connect with Fred here:
LinkedIn: https://www.linkedin.com/in/fredrickl/
Facebook: https://www.facebook.com/subprimehero
Mobile: 270.872.9277
Email: budgetfred3@gmail.com
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
Are you thinking about how last year's events have impacted your customer loyalty? If you have not done all that you can to educate and inform your customer base during these times, you will probably be lighter on the DMS side when the dust settles.
Check this very insightful conversation with Felicity where we talk about what customer retention means now.
Time Highlights:
07:00 The reward of helping others
12:00 Why do dealers lose customers during these times?
24:00 Think about future business as well
27:00 Target the right audience with the right message
34:00 Reward loyalty
37:00 Why omnichannel is the way of the future
42:00 Build your brad
48:00 Next five years
Connect with Felicity:
LinkedIn: https://www.linkedin.com/in/felicity-marontate-3033b7139/detail/contact-info/
Website: https://vicimus.com/
Phone: 416.504.7038
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week we talk to Daniel Bompadre from Fusion Zone Automotive and it is a great conversation. Not only are you in for a value-packed session but it is our 100th episode! It's been a few months since we recorded our last sessions and I can't think of a better way to get back to learning than this conversation.
Time Highlights:
09:00 The future of third parties and the impact for dealer digital presence.
18:00 Why behavior is the best metric to look for and not traffic.
20:00 Why we need to have a true analytical position within each dealership.
25:00 Be careful of bundles, you might be duplicating efforts.
33:00 SEO vs. SEM for long-term success.
45:00 The importance of reviews and responding to them
56:00 Brand message is the key
Links to learn more about Fuzion Zone:
https://www.fzautomotive.com/
Demo: https://www.fzautomotive.com/contact/
Connect with Daniel:
LinkedIn: https://www.linkedin.com/in/daniel-bompadre/
Email: dbompadre@fzautomotive.com
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week I sit down with Forest Ward from Call Drip and we are talking about lead response time. It is such a simple concept but one that plays a huge role in today's digital landscape. If marketing is the message, then how we prepare to respond to the activity generated from that message is an area we can look to for increased closing percentages!
Time Highlights:
02:00 Consumer shopping transitions
10:00 Where are we missing opportunities when it comes to handling leads?
12:00 If marketing is the message then how are we handling the aftermath of that message?
16:00 How much salesmanship should our BDC departments have?
19:00 The salesman of the future
21:00 Accommodate customers on how they want to do business
25:00 Calldrip product presentation
52:00 Calldrip live demo
Visit Calldrip here https://www.calldrip.com/
Request a demo with Calldrip here https://www.calldrip.com/schedule/
Connect with Forest:
LinkedIn: https://www.linkedin.com/in/forest-ward-89597185/
Email: fward@calldrip.com
Mobile: 801.634.9122
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week I sit back with repeat guest Shawn Armorer and we are talking about several things including having a horizontal approach to decision-making. I really like Shawn’s perspective on this approach and I am very excited to share this session in its entirety with all of you.
Time Highlights:
07:00 A positive outlook on the pandemic
13:00 Database marketing and how important it is
18:00 Horizontal decision-making
22:00 How the pandemic has pushed progress in the industry
25:00 Brand message in the car business
31:00 What it takes to stand out in the automotive retail space
37:00 Hiring practices after the pandemic
45:00 Next five years
Connect with Shawn:
LinkedIn: https://www.linkedin.com/in/shawn-armorer-b6200a46/
Email: thebdcalchemist@gmail.com
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://dtvms.net/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store.
Time Highlights:
04:00 Google Analytics for Dealerships
11:00 The importance of analytics
16:00 Pinpointing your marketing
19:00 The main issue with multichannel marketing
26:00 How third-parties leverage Facebook to drive more website visits
29:00 Are we going to see Facebook ad saturation or are we all ready?
33:00 Is Facebook and Google enough for dealers when it comes to marketing?
44:00 Next five years
Links to several things mentioned during the podcast:
https://www.lotlinx.com/
https://vintv.com/
https://www.lotlinx.com/turnx/
Connect with Jason:
LinkedIn: https://www.linkedin.com/in/jasonmknight/
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week I interview Christine Mitchell A.K.A. The Car Lady! We talk about all things Fixed Ops in a Pandemic landscape. We are tackling questions like how has the pandemic impacted the service side of the business? Is there a long-term impact that dealers need to consider? What about the ownership journey? And many more.
Tune in to this episode in its entirety for some take-aways that you can implement at your store today!
Time Highlights:
03:30 The impact that pandemic has had on the service side of the business.
11:00 Are Advisers salespeople and should we treat them as such.
15:48 Should we try to set up the first service visit at the time of purchase, why or why not?
19:00 How can your dealer stand out from the crowd
20:00 Idea on how to leverage Carvana and Vroom buyers
23:00 You sold a car, now what is next?
39:00 Next five years
Connect with Christine:
LinkedIn: https://www.linkedin.com/in/christine-mitchell-67364920/detail/contact-info/
Facebook: https://www.facebook.com/TheCarLadyCanada
Website: https://www.thecarlady.ca/
Twitter: https://twitter.com/iamthecarlady
Email: christine@thecarlady.ca
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week I sit down with Tim Wilson, Founder of Digital Footprint to talk about data and marketing and how this is rapidly changing for auto dealers. I am very excited to share this episode and my sincere hope is that as many decision-makers as possible can get exposure to insights in this interview so that they can start adjusting internally accordingly.
Time highlights:
03:00 The main problem for dealers in today's landscape
13:00 The problem with attribution in today's landscape
23:00 Marketing science
31:00 Leads
37:00 Dealers website experience
43:00 Google My Business
57:24 Five years
Connect with Tim:
Website: https://www.digitalfootprint.biz/
LinkedIn: https://www.linkedin.com/in/tim-wilson-299125b/
Email: tim@digitalfootprint.biz
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
I recently did an interview on the @carguycoffeepodcast and it was so much fun that I wanted to share that vibe here with you all!
If you have not done so, follow my homies and show them some love.
https://carguycoffee.com/
https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDIwNzA4Mi9lcGlzb2Rlcy9mZWVk
https://open.spotify.com/show/3HtJHnXWxYHjBOWB5J6ooy?si=bJQICKOyRcqY_8zbyUcRrg&nd=1
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Do you ever experience FOMO? That is, the fear of missing out on something? In this episode we explore the idea of FOMO with Automotive Marketing Pros Mike Columbus, Jonathan Dawson, Ryan Gerardi, Cameron Moore, and myself in a discussion about the new audio drop-in app Clubhouse.
Clubhouse is an audio-based social media app. The company describes itself as “a new type of social product based on voice [that] allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.”
The app has now gone viral in the automotive community, at least among iPhone users because Clubhouse is only available on iOS. That is expected to change soon.
The original discussion was streamed live last month on the Mobility Tech & Connectivity Show.
This episode was produced by Ryan Gerardi from AutoBurst Media who also produces the AutoConverse Podcast. Ryan guides you in this episode through the discussion, letting you hear from each panelist what their experience with Clubhouse has been like, and how they see utilizing it in the time to come.
There is a general consensus that the app offers a much-needed change in the way we connect in our industry.
Welcome Back!
This week, I sit down with Ross and Ben from Holt Recruitment across the pond to talk about hiring during the pandemic and some of the ways dealers need to evolve to accommodate in the new landscape.
There has been a lot of talk about the impact on the sales side; this episode is all about what to do internally to make sure we are doing what we can to impact our teams!
Time highlights:
6:00 The impact of covid for online purchases in other markets
18:00 How are dealers changing their hiring practices during the pandemic
23:00 Hiring via zoom. How has that changed the game
28:00 Why video matters.
31:00 Hiring technician during the pandemic
43:00 Five years
Connect with Ross:
LinkedIn: https://www.linkedin.com/in/ross-goode-8a6553112/
Email: ross@holtrecruitment.com
Mobile: +44 7720 824089
Website: https://www.holtrecruitment.com/
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week I sit down with Tyler Champagne from heated seats to talk business! Such a great perspective of the auto retail space and how to provide value to our dealer community.
Time highlights:
14:00 Tyler's approach to content creation
18:00 Local social media posting strategy
20:00 Focus on your local market
23:00 Delivery social media post with a twist
25:00 Identifying people in your team that will thrive on Social Media
42:00 Are we truly disrupted as an industry.
50:00 Five years
Connect with Tyler:
LinkedIn: https://www.linkedin.com/in/tyler-champagne-269174b0/
Podcast: https://heatedseatspodcast.libsyn.com/website
Email: tyler.champagne@yahoo.com
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
In this week's episode, I interview my good friend Ryan Gerardi from the AutoConverse Podcast, where we talk about several topics, including some solutions we have used in the past that might be beneficial in your store!
Time Highlights:
15:00 Blogging for SEO
23:00 Permission Marketing
32:00 Using Events in GA
33:00 Why You Are Not Getting More Leads from Your Website Activity
39:00 Is Your Website Crowded?
43:00 I mispronounced the website company here! Ugh. Its 3,2,1!
49:00 Introducing AskOtto
63:00 Next Five Years!
Links to the sources mentioned in this session:
https://www.runmylease.com/
https://www.321ignition.com/
https://www.urbanscience.com/
http://contentmotive.com/4-reasons-dealerships-need-blogs/
Connect with Ryan:
LinkedIn: https://www.linkedin.com/in/rgerardi/detail/contact-info/
Phone: 708-277-9631
Email: rgerardi@autoconversion.net
Twitter: https://twitter.com/AutoConverse
Website: https://autoburstmedia.com/
Blog: https://autoconversion.net/autoconverse/ https://autoconversion.net/
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
Facebook has made some enhancements as of late to the automotive product and who better to talk about these changes than Bob Lanham, head of automotive retail for Facebook!
Check out this week's session where we talk about how these changes directly impact your strategies and more importantly how you can leverage them to gain more sales for your dealer.
Time highlights:
1:30 Yearly recap. Hoa re thing going fifty thousand view
7:00 The long term impact of COVID on the automotive industry
17:00 How the price is never a good value proposition for your business
19:00 Recent enhancements for the automotive space on Facebook
32:00 Why the new changes should not impact your activity on Facebook
45:00 Next five years...with a twist
Connect with Bob:
LinkedIn: https://www.linkedin.com/in/boblanham/
Facebook: https://www.facebook.com/bobhlanham
Facebook Automotive group: https://www.facebook.com/groups/automarketingcollective
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back!
How critical is merchandising in the digital world we live in?
I got to tell you now more than ever we can't afford to MISS in this department.
During this interview, I had the pleasure of speaking with one of the most innovative people in the industry, Phill Penton, the CEO of Xcite automotive has really taking things to next level and you need to listen to this session for a full understanding at just how much!
Time Highlights:
3:00 Why outsource your merchandising efforts?
5:00 How critical is merchandising in the digital age?
13:00 Why 360?
17:00 The metrics 360 provides that tell a better story
26:37 Hox excite automotive impacts the bottom line
33:00 Next five years
Request Demos here:
Xcite Automotive https://www.xciteauto.com/
ReconLogic http://reconlogic.com/
Carstudiospro https://carstudiopros.com/contact/
Connect with Phil:
LinkedIn https://www.linkedin.com/in/philpenton/
Email: ppenton@gmail.com
Twitter: philpenton
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back!
We have #yourhondameg on the program and we cover several interesting topics including career development, social media selling, covid, and being a woman in the industry.
I enjoyed this conversation very much and I appreciated Megahnas's perspective on the industry and where we are headed.
Time Highlights:
4:00 Starting out in the sales role
9:00 Training and development
13:00 Being a woman in the industry
15:00 Deciding to go all-in on social media
25:00 Measuring results on Social Media
35:00 Personal results from social media efforts
45:00 Side benefits of Social Media efforts
48:00 Meghan's perspective on COVID and the direct impact on her.
53:00 Meghan's parting thought
56:00 Next five years
How to reach out to Meghan:
LinkedIn: https://www.linkedin.com/in/meghan-brazil-your-honda-meg-0925b2117/
Email:meghan@greatlakeshonda.com
Facebook: https://www.facebook.com/watch/your.hondameg/
Instagram: https://www.instagram.com/your.hondameg/
YouTube: https://www.youtube.com/user/megbrazil13
Mobile: 705.257.0765
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
I have Jeff Bounds on the program talking to us about his new venture after departing from Cardone Automotive Resource (C.A.R) and what a great session we have.
If you are truly looking for ways to level up you need to check this session out for some straight-up #wisdom
Time Highlights:
5:00 The power of a mentor
15:00 Are you a master of your craft?
26:00 Biggest downside when it comes to development in the auto retail space
35:00 The value of role-playing for professional development
40:00 Are you holding yourself accountable?
54:00 Next five years
Connect with Jeff:
LinkedIn: https://www.linkedin.com/in/jeffbounds/detail/contact-info/
Website: https://jeffbounds.com/
Facebook: https://www.facebook.com/therealjeffbounds
Twitter: https://twitter.com/jeffbounds
Mobile: 301.955.6704
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
In this session, I have the incredible opportunity to interview Lissette Gole, head of automotive retail for #google, and man what an insight-packed session we had.
If you are looking for some tips on how to maximize your #Googlemybusiness (GMB), #Searchenginemarketing (SEM), and your #Googleanalytics (GA), then tune-in to the entire episode.
Link to the dealer guidebook 2.0 http://services.google.com/fh/files/emails/dealers_guidebook_2.0_narrative_email.pdf
Link to the web developer to the Google My Business API https://developers.google.com/my-business
Time Highlights:
3:00 Should dealers post content on their GMB related to the current landscape?
8:00 Are you posting inventory, service specials, and parts to their respective GMB's?
12:00 Why you need to think more local; i.e. searches with the term "near me"
22:00 Google analytics best practices
28:00 Should dealers hire a data analyst for their dealerships?
30:00 How to think about SEM and social efforts together!
32:00 Next five years
How to connect with Lissette:
LinkedIn: https://www.linkedin.com/in/lissette-gole-3264b42/
Email: lgole@google.com
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
Great session this week with Scott Wain on the development side of the business. Such an amazing industry and yet the stigma and turnover still remain.
If you are looking for some ideas on what you can do at your store to connect with your staff and get the most out of them this a great place to start!
Time Highlights:
6:00 We expect greatness but we don't prepare for it!
15:00 is your team practicing on your prospects?
21:00 How does a leader help his team members become successful?
31:00 Co-Op funding, not training...What?
40:00 Digital retail rant! 50:00 Long term perspective of the business
51:00 Next five-year question
Connect with Scott:
LinkedIn: https://www.linkedin.com/in/scottwain/
Mobile: 519-636-7727
Email: scottwain1@gmail.com
Twitter: ScottWain
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
If you are in sales, especially in the car business social media is the surest way to connect with more potential buyers.
The main object salespeople face is obscurity! and the quickest way to make yourself known is to create content that talks about how you solve a problem and fulfill a need.
In this week's session, I have the pleasure of interviewing Paul Long #TheDodgefather himself to talk about how his social media game has turned him into an authority in his space and how his initiatives are paying dividends every single month.
Time Highlights:
2:00 The start of the #TheDodgefater journey
8:00 The fear of posting content 13:00 Content volume strategy
18:00 Why Social Media
22:00 Sales vs Management
32:00 How social media helps combat the stigma of the car business
35:00 Next five years
Connect with Paul here:
LinkedIn: https://www.linkedin.com/in/paul-the-dodgefather-long-b21698a5/detail/contact-info/
Facebook: facebook.com/TheDodgefather/
Mobile: 226.232.4850 (International - Canada)
Email: paull0ngz@hotmail.com
Twitter: https://twitter.com/PaulLongz
Instagram: https://www.instagram.com/explore/tags/thedodgefather/top/?hl=en
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
How valuable is your GMB? In today's landscape you Google My Business is making the difference between consumers find your dealership as well as getting information that aids in the decision o visiting your dealership or not.
Check out the latest session of the podcast where Eric Miltsch, Co-Founder and Director of Marketing at dealer team works where we are looking at some real-life examples from a store that I currently working with.
Time Highlights:
3:30 Why is GMB so important in today's landscape
4:39 How GMB helps you not just digitally but also with in-person visits
10:30 How local directories impact your Google exposure
20:20 Why GMB is a competitive advantage in today's digital world
32:05 Why you should have a separate GMB for your service department
56:13 Next 5 years and why
Here is how you can connect with Eric:
LinkedIn: https://www.linkedin.com/in/emiltsch/detail/contact-info/
Email: ericmiltsch@gmail.com
Mobile:585.704.8841
twitter: emiltsch
Schedule a demo here: https://www.dealerteamwork.com/schedule-mpop-demo/
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
In this session, I speak with Tom Gregg, founder, and president of Vehicle Acquisition Network (V.A.N) regarding the current inventory acquisition dilemma as well as overall best practices that you can use in your day-to-day set up.
Time Highlights:
2:47 Current inventory landscape
11:54 How to prepare for the future
21:15 Best practices
26:00 The auction evolution
37:00 Next five years
Connect with Tom:
LinkedIn: https://www.linkedin.com/in/tom-gregg/
Website: get.acquirevehicles.com
Email: tomgregg189@gmail.com
Twitter: tomgregg1
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
I am so excited about this session. I sit down with Steve Rabinovici, chairman of the business funding group to talk about the SBA and in particular how you can leverage this information.
Right now there is a lot of opportunity for those who are looking at the market the right way. Make sure to tune-in and learn if this can be what you have been waiting for to level up!
Time Highlights:
2:15 What is the SBA
06:00 How the financial landscape has changed in lending
14:00 Is now a good time to expand?
18:00 The impact of cashflow
31:25 Next 5 years and why
How to connect with Steve and SBA funding:
LinkedIn: https://www.linkedin.com/in/stevenrabinovici/
Phone Number: 407 920 6717
Email: steve@sbaloangroup.com
SBA Funding Contact Phone Number: 646.699.1400
SBA Funding Email Adress: https://sbafunding.com/
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
This week I interview Andrew Lemoine in an unscripted conversation that takes a very interesting turn. Andrew brings some very insightful perspectives on sales, the industry, digital retailing, and many more.
Tune-in for a great conversation on many fronts of the automotive industry!
Time Highlights:
5:30 Leaving the industry to make a difference
17:00 The stigma in the auto industry
26:00 Business development impact in the auto industry
36:00 What to invest your time into to gain more professional knowledge
45:00 How digital retailing is creating distrust
59:00 Next 5 years
Connect with Andrew:
LinkedIn: https://www.linkedin.com/in/igotsold/
Website: https://www.carloanscanada.com/
Email: andrew@carloanscanada.com; andrew@autocorp.ca
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome Back!
In this session, I have the opportunity to talk with Glenn Lundy, founder of the #riseandgrind movement.
We talk about the current landscape, motivation, how to leverage social media to gain more wins, and other topics very relevant to the auto industry!
Make sure to check this episode in its entirety for some value-packed wisdom bombs that you can implement today to improve yourself and help others do the same.
Time Highlights:
5:00 Educating consumers is now more important than ever.
9:35 LEADD in order to get incredible results
13:55 The professional development road map in the car business
20:00 How the #riseandgrind movement helped Glenn have massive success as a GM
28:00 The value of Social Media for Glenn's success as GM
38:00 Where do you see the automotive industry in the next five years and why?
Here is how you can connect with Glenn:
LinkedIn: https://www.linkedin.com/in/glennlundy/
Facebook: https://www.facebook.com/OfficialGlennLundy
Facebook Group: https://www.facebook.com/groups/2047481062208168/?ref=pages_group_cta Website: https://glennlundy.com/
Instagram: https://www.instagram.com/glenn_lundy/
Twitter: https://twitter.com/GlennBLundy
E-book: https://glennlundy.com/the-morning-5/
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
WE ARE BACK!
The first episode of SEASON 5, and we have a new and improved studio!
I am kicking things off with Steve Zabawa, co-owner of Rimrock Auto Group, and also one of the founders of https://webbuy.com/, which in my opinion, is one of the more complete digital retail tools in the market.
I love that car guys for the auto industry created this tool, and it is one, if not the most, complete D.R. tool I have seen.
If you are in the market for a D.R. partner, someone who gets it and knows the day-to-day operation of running a dealer and making deals happen, you need to check this out.
Time Highlights:
4:35 The current landscape from a leadership perspective
10:25 Is digital retail ready for the masses
22:34 Are O.E.M.'s getting in the middle of the deal with D.R.
29:41 How Web Buy baking feature mimics what a finance manager does during the day
43:33 What are the deficiencies of Web Buy as a D.R. tool
You can schedule a demo here https://demoform.webbuy.com/
If you want to connect with Steve you reach out to him here:
LinkedIn: https://www.linkedin.com/in/stevezabawa/
Twitter: https://twitter.com/zdealer
Email: z@webbuy.com
Mobile:406.670.8100
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back!
In this special session, we talk to the writers and producers of the movie SUCKER$
If you have watched this movie in training sessions or even just to get some laughs you want to tune in to this interview to learn some of the behind the scenes and more!
BIOS:
Roger Nygard is probably most notorious for his documentary TREKKIES. Nygard's prior documentaries also include the recently-restored, SIX DAYS IN ROSWELL, as well as THE NATURE OF EXISTENCE, and his latest, THE TRUTH ABOUT MARRIAGE. Nygard has directed series like “The Office” and “The Bernie Mac Show” and edited Emmy-nominated episodes of “VEEP,” “Curb Your Enthusiasm,” and “Who Is America?” He is currently editing Mike Binder's Showtime docu-series about The Comedy Store.
Joe Yannetty is an award-winning writer, comedian, motivational speaker, and cancer survivor - and of those, surviving comedy is the hardest! His funny point of view was forged within the world’s greatest comedy scene in Boston, Massachusetts. He has performed on stages all over the world, and in TV and film, but when he took two years off to stay home for the birth of his daughter, he took a job selling cars. That experience became the basis for the infamous, yet highly-acclaimed, movie about his life in sales, SUCKERS.
SOCIAL MEDIA:
https://twitter.com/RogerNygard
https://www.instagram.com/RogerNygard
https://vimeo.com/blinkmovies
https://twitter.com/joeyannetty
https://www.instagram.com/joeyannetty/
https://www.yannetty.com/
THE FILM'S WEBSITE:
http://rogernygard.com/suckers/
Get the FILM here:
STREAMING:
https://vimeo.com/blinkmovies
BLU-RAY:
https://www.amazon.com/Suckers-Blu-ray-Louis-Mandylor/dp/B0884L933J/ref=sr_1_2?dchild=1&keywords=SUCKERS+BLU-RAY&qid=1592786996&s=movies-tv&sr=1-2
WEBSITE:
http://rogernygard.com/suckers/
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/ http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Mastering Phone Skills Webinar: https://www.10xphonesales.com/phone-skills-communication-masterclass1594218995259
How we help dealers: https://www.youtube.com/watch?v=jH-Ebzy1ADU
During this session, I speak with Jeff Bounds on mastering phone skills and communication to dominate car sales in the "new normal."
Also, Jeff was gracious enough to unveil a massive opportunity for salespeople to level up during these times. Remember, the quickest way to achieve success is to follow others who have already realized it.
Make sure to tune in to the webinar on August 15th to learn the sales techniques from the master of all closers Mr. Grant Cardone himself!
Here is how you can reach Jeff:
Email:jeff@grantcardone.com
LinkedIn: linkedin.com/in/jeffbounds
Twitter: https://twitter.com/jeffbounds
Instagram: https://www.instagram.com/jeffbounds/
Cell: 301.955.6704
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/ http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome to this special episode of the Podcast!
During this session, I talk with Bob Lanham, the head of the automotive retail division for Facebook, and what a valued packed session.
Tune in to the entire episode to hear some best practices, strategies, and better ways to utilize the platform to ultimately connect with more buyers!
Also, check out my personal strategy for cold audience targeting that I use with the dealers I consult with.
Download Facebook's Playbook for Car Dealerships here: https://www.facebook.com/business/m/dealerhub
Connect with Bob here:
LinkedIn: https://www.linkedin.com/in/boblanham/
Also, don't forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode!
In this session, I speak with Trey Hudson, Sales Manager / Internet Sales Director, for a Toyota store in Flagstaff Arizona, about the benefits that the internet has had for the buyer's process and has simplified the process for dealerships as a whole!
If you don't have identified goals for your digital presence and what behaviors you have identified as the ones that are most indicative of vehicle purchase, then it will be challenging, if not impossible, to impact the bottom line.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day
Connect with Trey here:
LinkedIn: https://www.linkedin.com/in/trey-hudson-b614a6192/
Email: hartfordhudson@gmail.com
Also, don't forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode!
In this session, I speak with my good friend Jason Geras about the best approach for salespeople during these critical times. What is the best approach when it comes to connecting with potential buyers?
Now more then ever, we have reasons to reach out to our customer base to let them know what we are doing for them to ensure their safety while taking care of their automotive needs. The message and approach make all the difference in the world.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day
Connect with Jason here:
LinkedIn: https://www.linkedin.com/in/jason-gerasimovich-28b8ab99/
Facebook: https://www.facebook.com/therealjasongeras
Email: jasongeras@gmail.com
Twitter: https://twitter.com/jasongeras
Phone: 518.528.4445
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In this session, I have a conversation with Marc Lavoie from the Autobahn Academy about digital retailing and how to make sure we can effectively implement it now that it has become a must offering for potential buyers.
When it comes to offering purchasing alternatives to buyers, it is not an "if you build it, he will come" approach. Customers need information on what you are providing through specific strategies that will clearly convey the expectation of the available options.
Also, it is important that during this time we make sure we create messages that will translate beyond the temporary situation and will still be relevant beyond the current state.
Marc has offered a 20% discount for dealers who are looking for an edge to leverage information in order to increase performance in all areas of their operation! https://go.autobahnacademy.com/dealer-talk
Connect with Marc here:
LinkedIn: https://www.linkedin.com/in/lavoiemarc/
Website: https://go.autobahnacademy.com/
Mobile: 514.243.5995
Email: marc@autobahndigital.com
Twitter: https://twitter.com/MarcLavoie91
Also, don't forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode!
In this session, I have the absolute pleasure of interviewing Mr. Geroge Grinzewitsch, Principal and CEO of the Von Housen Automotive Group, to learn of some of the ways that he and his team are overcoming the current crisis we face.
During this interview, we talk about how the Von Housen Automotive group was able to leverage the assistance available to businesses and how that has helped to keep people employed. We cover digital retailing, as well as how George sees it evolving as we continue to navigate these uncertain times.
Finally, we review marketing strategies and how data now more the ever is critically important to guide decisions that will set Dealership's up for success now, and after we get back to doing business.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry?
Finally, we review the power of social media marketing and how much more efficient it is when it comes to connecting auto intenders and in-market buyers with your inventory.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Peter:
LinkedIn: https://www.linkedin.com/in/peter-leto-374b208/
Email: peter@foundationdirect.com
Mobile: 248-840-4740
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
Did the BDC replace the salesperson, has it made it so that salespeople become order takers and not really have to hunt for deals anymore? Check out this session with my buddy Shawn Armore, a veteran that started from the bottom and worked his way up to Director of BDC for the highest volume dealer in Canada!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Shawn:
LinkedIn: https://www.linkedin.com/in/shawn-armorer-b6200a46/
Email: jshon77@hotmail.com
Also, don’t forget to check us out at our website and on the following platforms:
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In this session, we explore how social media prepares you to win more sales while leveraging the power of the platforms to become an authority within the space.
There is no question that the distribution of content has changed forever with the platforms available today. In the world we live in, we have the power of creating our specific message as well as distributing to an audience.
I recorded this session with Jeff earlier this year. Yet, it is incredibly relevant in the current climate because now more than ever leveraging the power of these mediums makes the difference between getting more sales or waiting for om the point for buyers to show up!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Connect with Jeff here:
LinkedIn: https://www.linkedin.com/in/generalmotorsjeff/
Facebook: facebook.com/jeffhunterprousechev
Email: hunterfourseven@hotmail.com
YouTube: youtube.com/generalmotorsjeff
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
The most valuable assets for any dealership are their DMS and CRM. Especially during these difficult times, having an efficient strategy to ensure that you are communicating effectively and consistently with consumers is the difference between selling more units or not.
I have always advocated with my dealer clients that leveraging their own database should be the focus of how they conduct business versus only new customer acquisition, which according to NADA means $500 to $600 in added cost.
I am very excited to share this session because the information provided is truly how we need to start thinking about our operations going forward.
Click here: https://www.outsell.com/dealer-talk-podcast/ to learn how to navigate today’s ever-evolving landscape, and hear how Outsell’s AI-driven automation can help you maximize your time and resources to get back to what you do best – selling and servicing cars!
Contact Guy here:
LinkedIn: https://www.linkedin.com/in/guysuper/
Email: Guy.Super@outsell.com
Twitter: https://twitter.com/GuySuperII
Mobile: 612-709-4555
Also, don't forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode!
How important is the content we are putting out there? Humor is one of the best ways to create a buzz and capture potentials, buyers, attention for FREE!
Tune-in to this session with my friend Benny Mazzier for a very insightful conversation on the power of content and using the content to convey the right message.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Benny:
LinkedIn: https://www.linkedin.com/in/benny-mazzier/
Email: benny@marketingsolutionsstl.com
Mobile: (314) 879-4049
Website: marketingsolutionsstl.com/
Twitter:BMazzier
Also, don't forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode!
In this session, I have an in-depth conversation with my friend John Fairchild about retention! Are we measuring effectively and what are some strategies that we can use to increase SCR and SMS. Lots of good insights on this session so be ready to take down some notes.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach John:
LinkedIn: https://www.linkedin.com/in/john-fairchild-high-performance-fixed-ops-coach-a21a8512/
Email: john@johnfairchild.net
Website: http://fairchildautomotivesolutions.com/
Mobile: 770.561.4644
Also, don't forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode!
In this session, we have the opportunity to chat with Lyamen Savy, Founder, and CEO of 321 Ignition about the power of your website, and is your dealership represented adequately?
There is no question that now more then ever, your website has become the one constant thing. Whether your sales activity has been affected by the current situation or not, your website remains your connection to potential in-market buyers. The question is: is your dealership's website set up to help you convey your experience and your story in the most effective way possible?
"one of our dealerships is now busier than before COVID. I think it's because, before COVID, consumers were able to walk into the dealership to see cars, so their competition was every dealership near them. But now, with COVID and everyone locked at home, when customers visit their competitor's website, they immediately bounce. However, when consumers get to their mobile-first website, they stay on the website, look at cars and become a lead, and so they are now selling more cars than before because they have less competition."
Make sure to check out the video session on my YouTube channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg so you can see the full demo presentation of the incredible benefits of 321 Ignition when it comes to creating a website that truly conveys what is essential about your offering.
Schedule your demo here: http://podcast.321ignition.com/herb-anderson/
Here is how you can connect with Lyamen:
LinkedIn: https://www.linkedin.com/in/lyamensavy/
Phone: 206-650-9792
Email: Lyamen@321ignition.com
Twitter: https://twitter.com/321_IgnitionCar
Also, don't forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode!
During this session, we talk to Terry Lancaster, host of the-get-ya-some-radio-show and 35-year automotive industry veteran about the industry and how to get more wins in the landscape of today.
Lot's of good take-aways from this session for me personally and I think you will find the same, so be ready to take down some notes on this deal!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Terry:
LinkedIn: https://www.linkedin.com/in/terryllancaster/
Email: t@terrylancaster.com
Website: http://terrylancaster.com/
Website: http://automotiveadvertisingideas.com/
Mobile: 615-212-9228
Twitter: https://twitter.com/terrylancaster
Podcast: http://terrylancaster.com/the-get-ya-some-radio-show/
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
Should dealerships in 2020 have a BDC, is that a must? There certainly conflicting theories and practices around this topic and our guest for this session brings a ton of insights to the debate. If your pondering the question or if you have a BDC in place and are trying to gain more from it then tune in for a value-packed discussion!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Sara
LinkedIn: https://www.linkedin.com/in/shoagey/
Email: admin@eliteBDC.com
Mobile: 585.329.0538
Facebook Group: https://www.facebook.com/groups/683579938802239/
Twitter: https://twitter.com/shoagey
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
During this session, I have a conversation with Herb Moskowitz regarding the power of molecular iodine and how it could be a game-changer against the current health crisis we face.
I am warning you that this is not a typical session of the podcast and there is no relevant automotive content to share on this episode other than some knowledge on the effectiveness of the current methods we have available to combat the virus.
The reason I wanted to get this information out there is that I for one believe that there is a more effective way for us to ensure that we are combating the virus and the more information we can share the more awareness we can create.
Special thanks to my good friend Jason Geras for setting this up and bringing this information to light for me.
For additional information, check out this article for some additional information: https://www.oralhealthgroup.com/features/molecular-iodine-could-this-be-a-game-changer-for-dentistry/
If you would like to connect with Herb, you can do so here:
LinkedIn: https://www.linkedin.com/in/dr-herb-moskowitz-bb361162/
Email: herbanderson@dealertalk.biz
Mobile: 802.440.2100
Website: https://iotechinternational.com/
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
There is so much data in the industry today that what should you really be looking at in order to make sound decisions about your dealership? The truth is that there is no single source but there are some metrics that still hold true as a valid way to measure performance.
Tune in to this session where I have a well-rounded data conversation with my good friend Dane Saville from Reunion Marketing about some of the key metrics and ways that we can use the information in order to make better decisions.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Dane:
LinkedIn: https: https://www.linkedin.com/in/dane-saville-6002b340/
Email: dane@reunionmarketing.com
Mobile: (919) 413-1975
Website: https://www.reunionmarketing.com/
Twitter: https://twitter.com/DaneSaville
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
During this session, I talk to Sean Welsh from Car Biz Done Better about what is truly important, marketing or people & process.
There is no question that both are an integral part of your dealership operation but as a whole, we are putting so much focus on the marketing side that we forget that at the core this is a business of people for people!
Make sure to tune in to this episode for some insights from the man himself. In his true fashion, Sean tells it like it is and is not holding back any punches on this deal! So be ready to take some notes from this session, which will surely be one of the most listed his season.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Sean:
LinkedIn: https://www.linkedin.com/in/seanwelshcbdb/
Website: carbizdonebetter.com
Mobile: 262-278-0157
Email: carbizdonebetter@gmail.com
Twitter: https://twitter.com/cbizdonebetter
Check out Sean’s Podcast, "5 Minutes With Sean": https://www.youtube.com/playlist?list=PLYe6i7BhaLs7oGwoyHKiFCQTWBVmv2ABz
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
Jeff Cowan is back for a continuation of our conversation in Season 3. We cover retention, marketing, and the customer of today! We also look back at 2019 and what an amazing year it was for Fixed Ops.
Be ready to take down some notes as Jeff shares two very powerful word tracks and strategies that you can implement in your dealership today to guide you in retention and creating the right expectation from the greeting!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Jeff:
LinkedIn: https://www.linkedin.com/in/jcprotalk/
Mobile: 800-248-2931
Email: info@jcowansprotalk.com
Write Service and Write Your Own Paycheck Book: https://thejeffcowan.com/product/write-service-write-paycheck-hardback-book/
Amazon link: https://www.amazon.com/Write-Service-Your-Own-Paycheck-ebook/dp/B07496HMJX
Link to upcoming events: https://www.automotiveservicetraining.com/upcoming-events/
Purchase tickets to upcoming events: https://thejeffcowan.com/product/workshops/
Link to additional information: https://www.automotiveservicetraining.com/
twitter: JCowansProTalk
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In this session, I talk with Jeff Bounds, head of Cardone Automotive Resource (C.A.R) about the impact of training within the automotive industry and why we need to rethink how we go about it in the landscape of today.
I have consulted with many dealers and the one constant is turnover. Almost every dealership I have collaborated with suffers from insanely high turnover within their stores. For some reason, decision-makers within the dealership look at this as a cost of doing business and not as a preventable practice if they provide the tools necessary for the team members to improve in all aspects of their professional careers.
Also, Jeff has offered for anybody that is listening to this podcast a FREE seat in the upcoming 10X Automotive Academy https://10xautoacademy.com/, which will take place on March 19 in Miami, FL.
Email Jeff at jeff@grantcardone.com
And... If you are looking for ways for your teams to level up, then check out these resources available to you
- SECRETS TO CLOSING THE SALE WORKSHOP: https://secretstoclosingworkshop.com/
-
PHONE SALES ACADEMY: https://10xphonesales.com/
-
OBJECTION HANDLING MASTERCLASS: https://objectionsmasterclass.com/
Email Jeff with Promo Code DEALERTALKPROMO and get awesome savings on these incredible courses!
Here is how you can connect with Jeff:
Email:jeff@grantcardone.com
LinkedIn: linkedin.com/in/jeffbounds
Twitter: https://twitter.com/jeffbounds
Instagram: https://www.instagram.com/jeffbounds/
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In this session, John talks about the importance of having your website ready to answer any question visitors might have in order to capture the most engagement! Your website should be the best sales-person in the dealer and measuring performance ensures you are set up for success.
Also, when it comes to video how are you using its power to connect with buyers and break the ice?
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach John:
LinkedIn:https://www.linkedin.com/in/john-resurreccion-185074bb/
Email: johnrex1482@gmail.com
Mobile: 619.852.5162
Website: https://keepsellingcarslikecandybars.com/
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
During this session we spent some time with the Man in Orange; Jason Harris, talking about ways that we can take back control of our inventory and make sure that we are setting our dealerships and their respective departments up for success in 2020!
This session was a lot of fun and extremely insightful, make sure to tune-in for a great conversation and some leave-behinds that you can implement today!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Jason:
LinkedIn: https://www.linkedin.com/in/strategywithjason/
Email: digitaldealershipsolutions.ca
Twitter: https://twitter.com/StratWJason
Podcast: https://strategywithjason.com/podcasts/
Also, don’t forget to check us out at our website and on the following platforms:
Website: https://www.herbanderson.me/
http://dealertalk.biz/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg/featured?sub_confirmation=1
Twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In this session, I talk to the man himself #therealbradlea about the car business, from his early beginnings to his leadership role, and of course, how to effectively train the automotive sales professionals of today.
Also, Brad drops a challenge for all the decision-makers out there who want to put him to the test: now that you know, the question is, do you care?
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Brad:
Email: brad.lea@lightspeedvt.com
LinkedIn: https://www.linkedin.com/in/bradlea/
YouTube:https://www.youtube.com/user/VTBRADLEA
Instagram: https://www.instagram.com/therealbradlea/
Website: https://www.bradlea.com/
Training:https://www.bradlea.com/training/
Podcast: https://www.bradlea.com/dropping-bombs/
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
https://www.herbanderson.me/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
Are you aware of the power of the female consumer? In this session with talk with Katie Mares about this very topic. In a world where the "Experience" seems to be something, everybody is focused on, tailoring your dealership to appeal to both female costumers and employees alike can help you create a differentiator by understanding the female perspective!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Katie:
LinkedIn: linkedin.com/in/katie-mares-ctdp-mcatd-cpsa
Email: katie@katiemares.com
YouTube: https://www.youtube.com/channel/UCONehkugIb8W0pVxGYmvhIQ
Website: Blog: https://katiemares.com/blog/
Training: https://katiemares.com/training/
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
https://www.herbanderson.me/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
Are you proactively looking at the industry and preparing for the future?
In this session, I have a thought-provoking conversation with Max Zanan about the future of the industry and how companies like CARVANA are taking advantage of some of the gaps in the space. In order to prepare for the future, we have look at all angles and make sure that we are proactive in our approach.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Max:
LinkedIn:linkedin.com/in/maxzanan
Email: max@maxzanan.com
Mobile: 917-903-0312
Twitter: MaxZanan
Instagram: https://www.instagram.com/stories/max.zanan/
Website: maxzanan.com
Link to buy the books:
https://www.amazon.com/Max-Zanan/e/B07785FM9B/ref=dp_byline_cont_book_1
Link to schedule dealership training:
https://www.perfectdealershiptraining.com/
Link to the Perfect Dealership Conference taking place in New York City on April 9th:
https://www.perfectdealershipconference.com/
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
www.herbanderson.me
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
Are you setting effective goals and most importantly are you reaching them?
Tune in to this session with Joseph Rosales, a repeat guest on the show, for an in-depth conversation on how to effectively make the difference between goal-setting and goal-attaining!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can reach Joseph:
LinkedIn: https://www.linkedin.com/in/josephrosales/
Email: jrosales@thesalesandservicegroup.com
Mobile: 609-760-9066
Text give-a-way: 77948 (text performance)
Also, don’t forget to check us out at our website and on the following platforms:
Websites: http://dealertalk.biz/
https://www.herbanderson.me/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In this special session, we speak with Damon Egan, a veteran of the industry that has held many roles in the dealership world. Now, as the Fixed Operation Director for one of the largest stores in Canada, we get direct insights into how change has become a critical component to his success and how he is using the power of digital to elevate his department!
You are going to want to have a pen and paper for this one, as the information is practical and very relevant to the current landscape of the industry.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Damon:
LinkedIn: linkedin.com/in/damon-egan-b3b92990
Mobile: 780.224.4103
Email: degan1@ymail.com
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
https://www.herbanderson.me/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In this special session, we speak with Cameron Cresswell, the owner/founder of Automotive Talent, an Australian company that specializes in connecting talented individuals with dealerships! Check the website here: http://www.automotivetalent.com.au/
It was a lot of fun to learn about a completely different market and find out how similar we actually are, regardless of culture and the distance that exists between us.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Cameron: LinkedIn: linkedin.com/in/cameroncresswell Mobile: 0429845138 Email: cameron@automotivetalent.com.au Twitter: CamCresswell
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
How much of the technician shortage do you know about? Is it impacting your business and, if so, what are you doing to aid in its long-term solution?
In this session, we talk with George Arrants about this issue and its impact. I have personally gained a lot of knowledge from this session. I can say with certainty that there is a lot more to the story that we need to know so that we can make the best decisions possible for our dealerships and departments! If you are paying close attention to this issue, as you should, this session will provide a lot of insight and maybe even point out some information that could potentially shift your perspective.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with George:
LinkedIn: linkedin.com/in/george-arrants-bb28a47
Mobile: 281.850.1676
Email: george@georgearrants.com
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
https://www.herbanderson.me/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
We all know that used car activity has been HOT this year but is there more that you can do to capitalize on your activity while we ride the wave? With contraction on the new-car side, every opportunity to gain an advantage helps.
Tune-in to this session to learn a unique approach to running your used car department that can help you improve on recon time, increase profitability, and keep the sales side more efficient.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Chris:
LinkedIn: linkedin.com/in/christopher-pellinger-a436a3128
Mobile: 702.506.2903
Email: cjp89002@gmail.com
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
https://www.herbanderson.me/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
We all need a little help to succeed, and the auto retail business is no exception. Do you have trusted relationships you can rely on to help you achieve your goals?
In this session, we have Vicky Lopez on the show from Pronto Finance. She is bringing the house down with a unique perspective on how to help dealers close the gap and achieve more. We are also talking about all things social media, from how she uses it to gain attention for herself and her company to how she is educating her own clients on some creative ways to overcome their fears and hit the record button regardless of their position at the store.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Vicky: LinkedIn: linkedin.com/in/vicky-lopez-808a95156 Mobile: 847-857-9322 Email: vlopez@prontofinance.com Websites: facebook.com/ProntoFinance1900/ facebook.com/ProntoFinanceRep/
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome to another episode!
With the contraction on the new-car side of the business, finding ways to increase profit is at the forefront of most decision-makers in the dealership. One of the ways to find those extra dollars is in the finance department and maximizing each and every opportunity we get in front of the buyer!
In this session, we sit down with a finance pro that was making so much money on the back end that when his GM cut his pay, he decided to take his talents and educate others! This is a great conversation with real insight from somebody that is in the role and knows what it takes to get results.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Jon: LinkedIn: linkedin.com/in/jon-stubblefield-a6330918 Mobile: 314.402.8197
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
In today's landscape, it is ever important to create an advantage in the marketplace. Today’s guest has definitely mastered the art of finding a niche that connects with buyers on a personal level. The social media platforms available to us have the most important element any business needs to succeed, an audience! How can you leverage the power of creativity and these platforms in order to connect with buyers?
If you are not already doing so, please make sure to connect with Terrance on social media so you can see firsthand how he is changing the game.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Bow Tie Terrance: LinkedIn: linkedin.com/in/bowtieterrance Mobile: 404-600-9697 Email: bowtieterrance@gmail.com Instagram: https://www.instagram.com/bowtieterrance/
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
When it comes to marketing within your dealership, what is providing you the most ROI? For me, marketing is all about where I can get the most frequency at the least amount of spend. One of the ways that you can achieve this is by having an effective referral program that can provide buyers that are ready to transact because they have been sent over to your dealerships by people that have vouched on your behalf.
In this session, we talk to Revferral, our second vendor of the season, that we have invited to come on the show to talk about what they offer and how it can help you gain an advantage.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with JP:
LinkedIn: https://www.linkedin.com/in/jpburkemper/
Mobile: 970.787.0551
Email: jp@revferral.com
Website: https://www.revferral.com/
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
https://www.herbanderson.me/
Facebook: https://www.facebook.com/Dealertalk/
Instagram: https://www.instagram.com/dealertalk/
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode of the Dealer Talk podcast!
In today's session, we look at the future of fixed ops. We are going to be breaking down new technologies and really contemplating the questions “where are we going?” and “what does the future look like for this part of the dealership?”
There is no question that fixed Op's is going through a much-needed attention boost when it comes to being a profit center for your store, and our guest is on a mission to educate us all on the power that the service department has and what it can do for long-term success!
Make sure to check this episode out for an incredible perspective. Please, if you liked this episode, be sure to share it so that other people that can benefit from the information and implement it in their day-to-day!
Here is how you can connect with Dave: LinkedIn: linkedin.com/in/davidfoy Phone: 774-696-4239 Email: davefoy1969@gmail.com Website: Dave@TrustMyWork.com
For the special promotion visit, Fixedopsmastermind.com/join-now use DealerTalk promo code and get 25% off for up to 12 months. Good for the first 100 that claim it!!
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/stories/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
As a leader in your store, do you fully understand the fixed operation side? More importantly, do you understand the customers of today and how they interact with the service department of your dealership? If you want to gain some knowledge that can truly help you get a holistic perspective, then you need to listen to this episode!
In this session, we have the absolute HONOR of talking to one of the industry’s most accomplished personalities when it comes to fixed operations. With over 30 years of practical experience and training automotive service departments, he is a motivator, an international speaker, and he understands all things service.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Jeff: LinkedIn: linkedin.com/in/jcprotalk Mobile: 800-248-2931 Email: info@jcowansprotalk.com Write Service and Write Your Own Paycheck Book: https://thejeffcowan.com/product/write-service-write-paycheck-hardback-book/ Amazon link: https://www.amazon.com/Write-Service-Your-Own-Paycheck-ebook/dp/B07496HMJX Link to upcoming events: https://www.automotiveservicetraining.com/upcoming-events/ Purchase tickets to upcoming events: https://thejeffcowan.com/product/workshops/ Link to additional information: https://www.automotiveservicetraining.com/ twitter: JCowansProTalk
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode!
When it comes to hiring and doing so effectively, how are you stacking up? It is no secret that finding the right person can be a challenge for any organization, but when we look at the automotive retail side of the auto industry, there is certainly a more complex set of challenges. These can include anything from rapid turnover to technician shortages and everything in between!
What can you do to improve in this area? Make sure to tune-in to this session for some best practices on multiple fronts. Also, find out how you can improve on what you are currently doing to get an extra edge over the competition.
Here is how you can connect with Anthony:
LinkedIn: linkedin.com/in/anthony-santangelo-10291554 Mobile: 267.784.9752 Email:asantangelo@automaxrecruiting.com twitter: pokercarguy
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another session of the Dealer Talk Podcast!
In this session, we have a conversation with our resident guest, Sean Kelley #thecarbizcoach, about coaching. It’s crazy that Sean has been with us for every season of the podcast, and we have not covered coaching at length. There are a lot of insights in this episode that truly speak to one of the most critical areas we face in our industry, which is that of acquiring knowledge and skills that will allow us to become true professionals.
I am excited to cover this topic because I have had the pleasure of being coached by this amazing individual, so I know firsthand the impact. More importantly, I believe that in order for us to grow in any capacity, we need to have the knowledge and skills that we don’t possess. That is what coaching can provide.
Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Sean: LinkedIn: linkedin.com/in/sean-kelley-thecarbizcoach Mobile: 314.323.8234 Email: sean@carmotivators.com twitter: Thecarbizcoach Special Coaching Offer for the Dealer Talk listeners https://carmotivators.typeform.com/to/YyfrpQ?fbclid=IwAR2mbrx64K4NLeDHR43mjkPIsKKV-bDLyTH_WK718j3W4aoNOcFoYngXotU for Sean's new coaching program!
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/stories/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode of the Dealer Talk podcast!
As a franchise dealership, can you benefit from looking at what independent dealers are doing to generate some extra wins? That is what we are going to be exploring in today's session.
Also, if you are a decision-maker at an independent dealership, are you paying close attention to what is required in order for you to succeed in the digital, fast-paced, ever-changing industry we find ourselves in? If these questions are applicable to you in some capacity, then you need to stop what you’re doing, take out a pen and paper, and listen to our amazing guest for some knowledge that will surely help you to CRUSH your objectives.
Please, if you liked this episode, be sure to share it so that other people that can benefit from the information and implement it in their day-to-day!
Here is how you can connect with David: LinkedIn: linkedin.com/in/lemmondavid Phone: (614) 547-2876 Email: david.lemmon@dealerrevolve.com Website: dealerrevolve.com Twitter: AutoSweetGuy
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/stories/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
Thank you for tuning in and as usual, we will TALK later!
Welcome back to another episode of the Dealer Talk podcast!
Today we are talking to a very good friend of mine. I have known our guest for a very long time and have even consulted with him on the professional side of things. We had a raw and real conversation regarding the management perspective, and I am very excited to share it with all of you.
How does a manager see the business from desk principals, the landscape of the industry, and even the shift in generations working at the dealership as veterans of the industry leave and younger generations make their debut! This is going to be a very informative session so make sure you are ready to take some notes.
Please, if you liked this episode, be sure to share it, and share this podcast with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Shane: LinkedIn: linkedin.com/in/shane-edwards-0312b9163 Phone: 435.714.8175 Email: shane.edwards@autosalesrightnow.com
Also, don’t forget to check us out at our website and on the following platforms:
Website: http://dealertalk.biz/ https://www.herbanderson.me/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: https://twitter.com/TalkDealer
hank you for tuning in and as usual, we will TALK later!
Welcome back! During this conversation, we talk with "El Patronn" about his branding strategy and how social media has created an opportunity to connect with the masses in a very effective way.
When it comes to creating a brand within a brand, we have never lived in better times. The social media platforms that exist really allow us to create a presence that has no borders. If done correctly, you can achieve this with little to no expense. I personally don’t know of any other leader in the auto-retail side of the business that is more successful at this than “El Patronn,” which made it all the more incredible to be able to talk with him about his tactics, vision, and strategies.
Make sure to take some notes! Then don’t forget to tune in next week when we have a conversation with Shane Edwards about the sales management perspective, specially now as we experience a shift in the industry of new professionals coming into the mix.
Please, if you liked this episode, be sure to share it, and share this podcast with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with "El Patronn": LinkedIn: linkedin.com/in/elpatronn Mobile: 631.432.3718 Email: elpatronnshow@gmail.com Game Changer Event Info: Gamechangercon.com
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Welcome back. In this episode, I have the absolute privilege of having a conversation with Chris "The Bulldog" Collins about the service drive. I actually get to swap stories with this dude...INSANE!
Chris is an total master in the industry, and he is bringing some knowledge bombs on this session! He talks about his roots, how he saw a gap in the industry when it came to training for the service side, and then we break down the question: are service advisers sales people?
Make sure to tune-in for a great conversation! Then check out the information below on how you can access Chris's books, training programs, podcast (one of my favorites called “The Service Drive Revolution”), upcoming events and more.
P.S. Will Erik be OK? Tune in to the next episode to see if he made it out. Then, in the same episode, we sit down with none other than “El Patron,” the managing partner of Brooklyn Mitsubishi. We will discuss the value of social media, and how to use it effectively to create a personal brand and generate results.
Please, if you liked this episode, be sure to share it, and share this podcast with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Chris:
LinkedIn: linkedin.com/in/chrisbulldogcollins
Phone: 800-230-5165
Email: info@chriscollinsinc.com
Website: https://chriscollinsinc.com/
Twitter: BulldogCollins
Also, don’t forget to check us out at our website and on the following platforms:
Website: www.dealertalk.biz
Facebook: https://www.facebook.com/Dealertalk/
Instagram : @dealertalk
YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
twitter: @talkdeale r
Thank you for tuning in and as usual we will TALK later!
WELCOME BACK! Season 3! Can you believe it? We’re very excited for this season and all the amazing people on the show, starting with the season opener.
During this episode, we talk with Bill Schomburg about Lot Talk, a new approach to inventory listings. I am very excited to have this conversation because it is a topic I review often with my clients, and I think the industry is in need of a different approach. I personally believe that there is value in the conventional model because whether we like it or not, these sites do have an audience. If potential buyers are using these sites for information, then the dealer needs to be there. I also know that validation is key for consumers, so being listed almost becomes a necessity.
Check out the episode where we break it down. We look at the current state and discuss Lot Talk’s approach to the listing game.
Thank you so much for tuning in to this episode, and stay tuned for Chris Collins, the Bulldog, next Tuesday the 8th!
Please, if you liked this episode, be sure to share it, and share this podcast with people that can benefit from the information so they can implement it in their day-to-day!
Here is how you can connect with Bill: LinkedIn: linkedin.com/in/bschomburg-lottalk Website: https://www.lottalk.com/ Mobile: 217.306.2555 Email: bill@lottalk.com
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Arthur Castillo as he takes on the Dealer Talk show for the entire episode!
During this episode Arthur sits down with the hosts of the Dealer Talk Podcast Erik Nelson and Herb Anderson to talk in depth about the show, the industry, and get their take on the future.
This was the first automotive podcast I listened to, and I just had the pleasure of hosting it! Talk about a warm welcome to the automotive industry.
For this opportunity, my focus was to learn more about the hosts of the podcast, hear them share key takeaways from previous episodes and how they are looking to incorporate them in their day to day world, both from within a dealership and from an external marketing perspective.
Make sure to tune in for some great tactical advice on what our hosts would do if they were tasked with turning around a store in a short amount of time!
Here is how you can connect with Arthur: LinkedIn: linkedin.com/in/arthurcastillobiz Mobile is 519.722.4194 Email acastillo@motoinsight.com
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join me for the a recap of Season 2 as well as look ahead to future of the Dealer Talk Podcast.
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later…
Join me and Erik as we sit down with no other than Edward French to talk about the industry. I had the privilege of meeting Mr. French in person at a conference back in 2015 and ever since then I have been a fan following his content on social media.
During this episode we cover many aspects of the industry including the concept that Ed coins as Melting ICE which refers to how you should look at your used car inventory. We also spend some time discussing the future of the industry and we get Ed's perspective on some of the new technologies like Digital Retailing and the delivery concept where customers can get there vehicles delivered with no physical interaction at the Dealership.
I could not think of a better way to end this season then with this amazing conversation and having someone of Ed's background on the show to give us his insights and just talk openly on where he sees the future and most importantly what we can do to stay ahead of the curve!
Here is how you can connect with Ed: LinkedIn: linkedin.com/in/edward-french-a913a18 Email: autoprofitllc@gmail.com Mobile: 812-327-2006 Website: autoprofitllc.com
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer Thank you for tuning in and as usual we will TALK later!
In this week’s episode we are taking a deep dive into the Auction, why are prices out of whack, how can you leverage the inventory that exist between markets in today's digital world, and how you can get an advantage when it comes to either buying or selling a vehicle! Erik and I sit down with Dimitri Tsilis to talk about this topic and most importantly to get a peek behind the curtain and offer you, the listeners, some insights and tips on some of the ways you can get the upper hand by leveraging the technology that is available to you. I was listening to the episode today during production and I was very excited because Dimitri shares some strategies that you can implement for FREE at your Dealership and really believe there will be some AHA! moments on this deal... Here is how you can connect with Dimitri: LinkedIn: linkedin.com/in/dimitri-tsilis-83762426 Email: dimitri.tsilis@gmail.com Mobile: 801.243.6047 Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer Thank you for tuning in and as usual we will TALK later!
Season 2 is FLYING BY! I can't believe that we are getting close to the end of another season already but we still have some great conversations left and I am very excited to share them with all the listeners.
During this week's episode we had to have this guest back because he was the perfect person to have this conversation with. Sean Kelley A.K.A the Car Biz Coach, breaks it down for this deal and gives us a lot of valuable insights into who is really accountable and how that needs to be structured in order to have the best results. We also talk about the vendor accountability and we even get into coaching and some best practices that you won't want to miss out on!
I had the pleasure of spending a day with the Car Biz Coach recently and I learned a lot in particular the difference between training and coaching and how one is designed to help you practice your skill set and the other is designed to help you grow! Sean is a true professional and is on a mission to bring coaching to Car Biz.
Here is how you can reach Sean: LinkedIn: linkedin.com/in/sean-kelley-thecarbizcoach Email: sean@carmotivators.com Mobile: 314.323.8234 Office: 1.888.921.0221 Twitter: Thecarbizcoach
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Erik and myself as we sit down with one of the Founders of the Rockstar Events formally known as the Rockstar Auto Conference. Mat Koenig , author, key note speaker, and founder sits down with us to talk about the history of their unique event and the evolution of it.
Mat is a veteran of the industry with over 20 years in the BIZ and a very impressive background and trajectory working with some of the bigger names in the industry including Edmunds and Cars.com and having retail hands on experience from sales to management as well as training and development within the Dealer.
I personally had a great experience at the event because I liked what it was all about and that was bringing VALUE to the industry. The format of the show was one that was easy and digestible which often times is not the case when there are multiple speakers on multiple stages. The set up at Rockstar Event allows the opportunity to consume the information from all the speakers and its done in a way that is high impact and EXTREMELY engaging!
Make sure to check this episode out for some insights on the event and also on the industry, lost of value on this episode so make sure to take some notes and share this episode with a friend that can benefit from the information!
Here is some additional information on the event and also how you can connect with Mat
Here is how you can get in touch with Mat LinkedIn: linkedin.com/in/matkoenig Websites: rockstarautoconference.com Mobile: 269.358.8844 Email: mat@rockstarautoconference.com Make sure to tune in to the PODCAST as well you can check it out here https://www.rockstarautoconference.com/podcast/
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
During this episode Erik and myself have a conversation with Owen Moon founder of Dealer Accelerator and Fixed Ops Digital where we try to uncover some of the best strategies for 2019.
The conversation took a turn to the Fixed Ops side of the house and I think for good reason. Service is quickly becoming a differentiator when it comes to generating not just revenue but also sales as well as creating a long term success strategy for your Dealership and so naturally we spent a lot of time talking about some of the ways that you can leverage that in the new year.
This is a great conversation that covers some of the issues that exist today when it comes to marketing strategies and creating a balance between the front of the house and the service side. Our guest, Mr. Owen Moon brings tons of insights on this topic as well as some of the strategies that he sees are working to get the most conversion from potential buyers and owners by delivering a better online experience!
This was a great conversation and very EXCITED to share this episode.
Here is how you can get in touch with Owen LinkedIn: linkedin.com/in/owen-moon Websites: FixedOpsDigital.com Mobile: 605.376.0195 Email: Owen@FixedOpsDigital.com.
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Erik and myself during this week’s episode where we go deep into the sales process and how it has or has not evolved. Our guest, Jay Jensen is a 30+ year veteran of the industry and he breaks it down! How has technology changed the way consumers purchase vehicles and are the sales strategies from the past still relevant today?
When we look at the current landscape there have been a lot of changes to the industry from technology, to data, and other factors that have created a necessity for improvements in the sales process mainly because of the need of a transparent sales experience. Potential buyers in today’s environment are far more educated then ever before and when we take into consideration that most buyers are visiting 1.5 dealerships before making a purchase every single opportunity is critically important.
What is sales in its most basic form and in particular how can we adjust to the current times within the industry to enhance the experience for the potential buyers and remove the obstacles they have in order to convert them into an owner of your brand at your store!
Very excited to share Jay’s perspectives on this topic and to have the opportunity to have this conversation on the show…
Here is how you can get in touch with Jay: LinkedIn: linkedin.com/in/jay-jensen-45b88686 Email: jjdudejensen@hotmail.com Phone: 605-351-8173
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Erik and myself as we review a new piece of technology and this one is all about video. The thing I personally like about video is that it is by far the quickest way for humans to build rapport and connect with one another. I truly believe that video will continue to grow in the years to come as one of if not THE preferred method of contact.
Anna Young joins us in this conversation to unveil this platform but we are mainly talking about the WHY, why is this platform one that could help Dealers bridge the gap between the purchase and the potential buyer. We also talk about the benefits and here is where our guest extensive experience in the automotive industry shines and provides tremendous insights into some of the issues that we see today and how these issues can be “deal killers” before the potential buyer ever steps foot into your Dealership.
How is your current digital experience? Are you 100% confident that the potential buyer, who by the way only visits 1.5 stores before buying, is getting the experience they truly want prior to their visit? If not, then you need to checkout this episode and buckle up because we are going on a ride uncovering some of the main issues that customers are facing today and more importantly how you can prevent these from happening at your store….HERE WE GO!
Here is how you can get in touch with Anna: LinkedIn: linkedin.com/in/anna-young-8b818234 Email: anna@oktium.com Website: oktium.com Automotive landing page: cars.oktium.com
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Erik and myself on this process oriented conversation. Our guest, Robert Sebestyen truly delivers a ton of valuable insights on this topic and brings a fresh perspective to some of the ways that processes can bring both the sales and service side of the house together to deliver a better experience to the buyers and owners!
One of my favorite quotes by W. Edward Deming, says that if you cannot describe what you’re doing as a process you don’t know what you’re doing and I really believe in that. When you consider what goes on in the dealership from selling to servicing a vehicle after the fact, having a set road map on how to get from point A to point B is crucial to offering consistency and building a true differentiator in your market.
During this session we uncover the value of having a process even if it’s not a good one versus not having one at all or as we debate thinking that you don’t have one, because whether you think you do or don’t a choice is always being made.
Make sure to tune in and uncover some of the nuggets on this deal…
Here is how you can get in touch with Robert: LinkedIn: linkedin.com/in/robert-sebestyen-81a539119 Email: robert@gravitationalbusiness.com Twitter: juliussewclean Phone (843)345-6172 Website: gravitationalbusiness.com
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join me on this episode ALL ABOUT Fixed Operations. My guest Mr. Tim Stockwell is a veteran of the industry with a long career working for brands like Toyota and Group 1. During this episode we tackle some of the industries bigger issues and try to offer some insights that you can benefit from.
Fixed Operations is my personal favorite topic as I started my professional career in this vertical and I also believe that it is the most effective long term success strategy for any dealership yet it’s very misunderstood as a whole.
During this episode we talk about the differences between small and large service departments. We tackle the issue of tech shortage and some of the ways you can overcome this crisis as well as create a long term strategy that you can use to keep an ongoing funnel. We talk about the discord that exist between the sales side of the house and how we can create a bridge to bring both departments together. We even get into a conversation on the future where driver-less cars and kiosk might be a real consideration of what the service landscape will look like!
Make sure to tune in, grab a pen and paper and take some notes on this one!
Here is how you can get in touch with Tim: LinkedIn: linkedin.com/in/tim-stockwell-08ab9a47 Email: tstockwell450@gmail.com Phone 916.340.4920
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Erik and Myself on this conversation around data at the Dealership level. Tim Rowe joins us with some amazing insights on this powerful topic. In this episode we are covering best practices to some of the pitfalls that Dealers tend to fall into in the landscape of today were there is so much information that it is unclear what we should be paying attention to and what is fluff!
During this session we cover some of the bigger data topics including SEO & SEM, we talked about conversion and attribution, we talk about websites, Direct Mail, third party sites and we even get into the Social Media side and some of trends we are noticing in those platforms!
This is an awesome episode filled with tons of takeaways that you can utilize in your day to day and if you are trying to make sense of the data cluster at your store.
Here is how you can reach Tim: LinkedIn: linkedin.com/in/troweactual Phone: (908) 246-3201 Email: Timothy.N.Rowe@gmail.com Instagram: @troweactual
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Erik and myself for this episode with the one and only, Mr. Rock Star himself, Sean Welsh were we talk about the Trade-In process in the digital landscape we have today. How much has the trade-in process changed? Are the digital tools available today helping dealers close the gap and build trust with consumers or are they enhancing the issues that exist with this process? Also we talk about the value and how the leads are moved through the funnel.
This is a great conversation with some thought provoking insights from our guest who NEVER disappoints and always brings relevant takeaways.
The trade-in is one of those areas that I personally find is at an interesting place in today’s market were the old processes are no longer applicable because of the fact that we are in an efficient marketplace but the technologies available to help with transparency are not fully up to par with purchasing behaviors and so I am glad to have this opportunity to TALK about it and attempt to add some value to you the listeners.
If you already have not had a chance to meet Sean and consume his content you need to get on that ASAP as you will definitely be in for a treat!
Here is how you can connect with Sean:
LinkedIn: linkedin.com/in/seanwelshcbdb Website: carbizdonebetter.com Mobile: 262-278-0157 Email: carbizdonebetter@gmail.com Twitter: cbizdonebetter Checkout Sean’s Podcast, "5 Minutes With Sean": https://www.youtube.com/playlist?list=PLYe6i7BhaLs7oGwoyHKiFCQTWBVmv2ABz
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
Join Erik and myself on a conversation regarding "Smart Bots" and the potential impact to the Auto industry. During this session we have an in-depth conversation with Stacy James Fry one of the innovators of streaming technology which is responsible for the rise of Netflix! We dive deep on this technology, what it is, what the potential downsides are, and most importantly how it can help YOU sell more vehicles and connect with more buyers.
Technology is evolving quickly in all industries and the businesses who adopt early will have an advantage not just in testing potential avenues to generate more business but capitalizing on the lag between adoption and utilization from their competitors.
Make sure to tune in on this episode to learn more about what "Smart Bots" are and the impact they can have for the industry!
Here is how you can connect with Stacy: LinkedIn: linkedin.com/in/stacyjamesfry Email: stacyjames@mayamediafilms.com Phone: 403-968-8549
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
IT IS AWESOME TO BE BACK… During this episode Erik and myself have a conversation with John Resurreccion about Social Media and Content creation in the Automotive industry in today's landscape. It is such a knowledge filled discussion on how Social Media can impact not just the Dealership as a whole but the individuals by helping them connect with buyers!
We cover strategies, but we also look at what Social Media really is, the radio and TV Networks of the past, and how marketing has evolved to these platforms, where in today’s environment the individual has the control and the ability to create a personal Brand within their industry.
John, is a veteran of the industry who started his own company and now works with stores on developing content strategies as well as for the individual sales people to utilize the Social Media platforms available today to get more results.
He is the founder of the #sellingcarslikecandybar movement and has tons on content on Instagram, LinkedIn, Facebook, etc.
What an honor to have John on the show for a TALK on the value of Social Media and Content creation and what a great opportunity for individuals in the industry to learn how to get started and start building their BRAND!
Here is how you can reach John: LinkedIn: linkedin.com/in/john-resurreccion-185074bb Mobile: 6198525162 Email: johnrex1482@gmail.com Instagram: @sellingcarslikecandybars
Also, don’t forget to check us out at our website and on the following platforms: Website: www.dealertalk.biz Facebook: https://www.facebook.com/Dealertalk/ Instagram : @dealertalk YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber twitter: @talkdealer
Thank you for tuning in and as usual we will TALK later!
During this EXTRA episode Herb and Erik have a conversation with David Cole about the automotive industry. David is a veteran of the industry who was in the dealer for over 14 years in many different roles and currently works for Cox Automotive consulting with dealerships.
David's insights on this episode are pure FIRE and he offers some thought provoking ideas on ways that Dealer's can get more in today's landscape.
Make sure to checkout this episode for some practical advice you can put to use in your day to day!
Here is how you can reach David Cole:
LinkedIn: linkedin.com/in/david-cole-44a15120
Email: DColeVW1997@aol.com
Phone: 661.388.8047
Thank you for tuning in and as usual we will TALK later...
So Erik and myself met for a game golf today with Wido and decided afterwards we just could not pass up the opportunity to TALK shop!
During this impromptu episode we discussed Fixed Operation as a whole including profitability impact, marketing, and the future of service in the automotive dealership environment.
Wido has over 20 years of experience in Fixed Operations and is seasoned veteran who brings a lot of insights and practical advice to the conversation.
Here is how you can reach Wido:
LinkedIn: linkedin.com/in/wido-van-muyden-6b89aa9 Mobile: 775.513.353
Also, don’t forget to reach out to Erik and Herb on LinkedIn (for the time being) with your questions.
Erik: linkedin.com/in/erik-r-nelson-899aa57b
Herb: linkedin.com/in/herb-r-anderson-mba-503546b
Thank you for tuning in and as usual we will TALK later…
P.S. Apologies for the background noise, we did this deal live right after a game of golf!
Join Erik and Herb for this very special Season 1 recap!
Thank you ALL for your support and your feedback. This Season flew by! Erik and Herb had a lot of fun TALKING about the Auto Industry and have learned a lot in the process as well as made some really valuable connections and friendships. Not only with the guest that have been on the show but all the support from listeners reaching out and connecting.
In this FINAL episode of Season 1 Erik and Herb are recapping ALL the amazing guest and conversations they had on the show with the highlights from each one and their takeaways.
Finally, a very specially thanks to all the guest that made time to come on and give their perspectives on the industry as well as some practical advice for the listeners.
Erik and Herb are already working on Season 2 and are excited to introduce some new platforms where listeners can not only access the information but connect with them as well as share comments, feedback, and send in there questions!
Thank you once again and as usual we will TALK later…
Here is how you can reach Erik or Herb on LinkedIn (for the time being)
Erik linkedin.com/in/erik-r-nelson-899aa57b
Herb linkedin.com/in/herb-r-anderson-mba-503546b
Join Herb on the season one closer with non-other than Alan Dickie A.K.A the Ace-Man! This gentlemen needs no introduction and I learned a ton from our conversation. Make sure to tune in on this one, there is a lot of VALUE BOMBS in this episode.
During our conversation we covered an array of topics from salesmanship to marketing and social media impacts. If you’re taking ups in particular and are looking for some thought provoking perspective then you need to check this one out, for sure!
To check out Alan's Selling Systems for an incredible advantage go here https://alan-dickie.mykajabi.com/
Here is how you can connect with Alan: LinkedIn: linkedin.com/in/alandickieace Website: alandickie.com Phone: 416.735.0597 Email: alandickie@alandickie.com Twitter: AlanDickieACE
To send in your questions for Herb or Erik go to LinkedIn for the time being:
Herb LinkedIn: linkedin.com/in/herb-r-anderson-mba-503546b
Erik LinkedIn: linkedin.com/in/erik-r-nelson-899aa57b
Thank you for tuning in and as usual we will TALK later...
Such a jam-packed session with Keith Theisen! Tune in and join Erik and Herb as they have a conversation on the business as it stands today and some of the best practices in areas that a lot of dealerships can afford to pay a closer look. Keith is a veteran of the business who is currently working for Cox Automotive consulting with dealerships on a day to day basis. Because of his practical experience he brings a unique perspective that has a lot of insights and practical advice you can implement now! Tune in and be prepared for an experience.
Also make sure to check out the inside joke, which became sort of the theme of the episode. All because I used the word ROBUST! Leave it up to Erik to set the tone...
Here is how you can connect with Keith:
LinkedIn: linkedin.com/in/improvement-instigator Email: Keith.Theisen@coxautoinc.com
Also don’t forget to reach out to Erik and Herb with questions so that they can bring them up to the guest for some practical advice. Connect with them on LinkedIn for the time being:
Herb LinkedIn: linkedin.com/in/herb-r-anderson-mba-503546b Erik LinkedIn: linkedin.com/in/erik-r-nelson-899aa57b
Thank you for checking it out and as usual we will TALK later...
Join Erik and Herb on this VALUE packed conversation with the Power Zone Coach! René is the author of Leaving Your Comfort Zone and CEO of Power Zone Coaching, which empowers business professionals and entrepreneurs to breakthrough to their "inner" leader and activate the magic in their Power Zones so they can achieve their business targets and make a greater difference in the world through their influence. Since René can remember, she felt called to a larger life purpose – the calling she now claims as an inspired leader and gifted empowerment coach.
This episode brings a unique perspective on how you can achieve incredible results by connecting with your inner leader to get to the next level! As René points out leadership is a choice and once you make that choice you will impact your attitude which will impact your results!
Make sure to tune in to this amazing conversation and discover what is possible for you!
Don't forget to checkout the FREE assessment referenced in the show. You can do so here: www.plugyourpowerleaks.com
For a copy of Rene's book go here: www.leavingyourcomfortzone.com
Here is how you can connect with René: LinkedIn: linkedin.com/in/renesjohnson Website: powerzonecoach.com Facebook: facebook.com/powerzonecoach/ Phone: 602-875-8373 Email: rene@powerzonecoach.com Twitter: pzcoach
Also, a quick shout out to Arthur Castillo, Anna Young, and Rudy T! Thank you for all the support.
As mentioned in the episode reach out to Erik and Herb on LinkedIn (for the time being) with all your questions so that they can bring them up to the guest for further discussion!
We would love to get you, the listeners, more involved and help get practical advise that you can implement in your day to day!
Erik LinkedIn profile: linkedin.com/in/erik-r-nelson-899aa57b Herb LinkedIn profile: linkedin.com/in/herb-r-anderson-mba-503546b
Thank you for tuning in and as usual we will TALK later...
Join Erik and Herb on this FUN insight packed episode with THE ONE AND ONLY Kim MacPherson where we are breaking down sales and finance strategies! Kim has over 22 years of automotive sales, finance, and management experience with over a decade training automotive new and independent dealerships on how to professionally, profitably and ethically set up and optimize their less than perfect credit departments. Sell it Smart training was created to help people by teaching business professionals to listen to their customer's challenges and offer real solutions that solve their problems.
P.S. Apologies for the excessive laughter but this was a very entertaining session. Thank you Kim!
Here is how you reach Kim: LinkedIn: linkedin.com/in/kimberly-macpherson-a5047440 Website: sellitsmartcanada.ca Mobile: 1.902.818.1373 Email: kim@sellitsmartcanada.ca Twitter: KimMACTraining
During this episode Erik and Myself have the absolute privilege of having Joseph Rosales on the program. Joseph is a nationally known speaker, consultant and performance coach specializing in the development and optimization of Sales and Service Teams. As the founder and Senior Consultant for the Sales and Service Group for over 20 years he has worked with automotive dealerships throughout the United Sates to develop the strategies to optimize sales and service performance and provide the training and coaching programs to support those objectives. Joseph is the author of three books on the topics of sales, service and developing high performance sales teams, including his best-selling book titled; Customer Service is a Contact Sport™. A companion book: Sales is a Contact Sport will be out in early 2019.
Here is how you can reach Joseph: LinkedIn: linkedin.com/in/josephrosales Website: thesalesandservicecoach.com Email: jrosales@thesalesandservicegroup.com Mobile: 609-760-9066
During this episode Erik and myself have the privilege of talking to Ali Reda the #1 sales consultant EVER! Ali started in business in 2001 at Bill Wink Chevrolet from 2001-2010 (GM closed this as part of their wine down program) He moved to Les Stanford Chevrolet Cadillac in June 2010 were he currently works at. Ali has led the zone for the past 5 years for Chevy. He was named #1 for Chevy and Cadillac nationally in 2017. The current record he holds is 1269 Chevy, 261 Cadillac and 52 used in 2017. Ali has also Co-authored a book titled “How To Sell 100 Cars A Month” which is available on Amazon and you can also download a FREE version here https://howtosell100cars.com/
Here is how you can reach Ali:
LinkedIn: linkedin.com/in/ali-reda-9066945a Mobile: 313-408-0006 Email: ali_reda@lesstanford.com
With over 18 years of proven auto sales experience, Jeff has held multiple roles in the industry, including being the top performer 50 of 58 months while on the sales floor, to managing the top Internet Department in the Billions organization, selling 1300+ vehicles online in 2013. Jeff has also held positions as Used Car Manager to General Manager in the 18 years of being in the automotive industry. His true passion though, is complete customer satisfaction and the opportunity to train and develop new sales people in the automotive business.
Here is how you can reach Jeff:
LinkedIn: linkedin.com/in/jeff-larsen-30654961 Mobile: 605.321.5757 Email: jeff.larsen@billionauto.com
Prior to entering the car business, Sean believed leadership was the key to ensure his Special Operations team survive two combat zone deployments in Bosnia and Iraq. Sean Kelley #thecarbizcoach has since applied those same leadership principals to automotive management, and successfully lead dealers for a decade: lowering turnover, increasing profit, customer retention, satisfaction, and setting first time regional records. As the CEO of Car Motivators Sean works with dozens of dealers, and hundreds of sales managers across the country to achieve great results through their people and technology.
Here is how you can connect with Sean:
Email: sean@carmotivators.com
Car Motivators Community:
https://www.facebook.com/groups/coachingthecarbusiness/
LinkedIn: https://www.linkedin.com/in/sean-kelley-thecarbizcoach/
Blog https://carmotivators.com/blog/
Rockstar Conf Ticket Purchase Link: https://www.rockstarautoconference.com/?wpam_id=8
Digital Calednar: www.meetme.so/seankelley
In today's episode Bill Schomburg shares his background and how that has translated into opportunities to help the automotive industry. His unique perspective in business has some great lessons that are very impactful and applicable in the industry. Make sure to tune in for some amazing insights!
Here is how you can reach Bill:
LinkedIn: linkedin.com/in/bschomburg-lottalk Phone: 217.306.2555 email: bill@lottalk.com Website: http://lottalk.com/consulting/
Thank you for tuning in and as always we will TALK later...
In today's episode we have the AMAZING Noel Walsh a 20 year veteran who has held many rolls in the automotive retail business including sales to currently owning a sales training company, NW&A, which helps dealers with creating the most effective sales force in the business! Noel brings some great insights on this episode to the sales aspect of the business talking about processes to vehicle trades and handling objections. This is straight FIRE, you dont want to miss it!
Here is how you can reach Noel:
LinkedIn: https://www.linkedin.com/in/noel-walsh-a4359713/ Phone:734.678.4502 email: noel@nwnasalestraining.com NW&A Website: https://www.nwnasalestraining.com/
Thank you for tuning in and as always we will TALK later...
During this episode we talk to our very first guest Mr. Derek Stringer, a 20 year veteran of the automotive retail business. He is currently a GSM for an Auto Group in Saint George, Utah. He is also the founder of Auto Soft Apps where he offers solutions based on his many years in the business and the "pain points" he has recognized during this time.
- Here is how you can reach Derek: www.torequestapp.com Phone: 844.424.APPS(2777) - - Thank you so much for tuning in and we will TALK later!
WELCOME to the very first episode of Dealer Talk! the PODCAST created to talk about the automotive industry by people who are IN IT and doing the work.
The goal of this show is to bring perspectives and insights to this amazing industry from the people doing the work.
The format for this show is an open forum and discussion with people that are in the business from sales professionals to management and anybody that is doing the work day in and out.
For more information from the Hosts of the show check us out on the following:
Herb Anderson https://www.linkedin.com/in/herb-r-anderson-mba-503546b/ https://www.instagram.com/specificity1/ Phone: 713.501.6082
Herb Anderson is currently an Account Executive for GSM consulting with automotive dealers in 6 different states in the country.
Erik Nelson: https://www.linkedin.com/in/erik-r-nelson-899aa57b/ Phone: 303.601.4041
Erik Nelson is currently a Finance Director for Bradshaw Chevrolet in Cedar City Utah