The Yoga Health Coaching Podcast with Cate Stillman: Recent Episodes

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What if your wellness business could run with a waitlist of ideal clients—without hustle or burnout?

In this episode, Cate Stillman talks with Jennifer Orechwa, CEO of Salt Marketing, about how storytelling, clear strategy, and aligned offers can transform your marketing and attract the right people—consistently.

Jennifer shares practical frameworks to move from transactional selling to transformational client relationships, why so many wellness pros struggle with conversions, and how you can create a system that keeps your calendar full.

✅ What you’ll learn:

• How story-based marketing builds trust and demand
• Steps to create offers that naturally generate a waitlist
• The role of strategic clarity in scaling your business
• Common marketing mistakes wellness pros make—and how to fix them

💡 Whether you’re a coach, healer, or entrepreneur, this conversation is packed with actionable insight to help you lead with purpose, not pressure.

👤 About the Guest – Jennifer Orechwa Jennifer Orechwa is the founder and CEO of Salt Marketing, where she helps purpose-driven professionals create story-based marketing systems that generate consistent leads and build powerful personal brands. With a background in content strategy and a passion for transformation, Jennifer empowers clients to design businesses that reflect their values—while attracting clients who are truly aligned.

👩‍💼 About the Host – Cate Stillman Cate Stillman is an Ayurvedic practitioner, behavior change expert, and founder of Yogahealer and Club Thrive. With over 20 years of guiding wellness pros and conscious seekers, she empowers people to unlock deep healing, body intelligence, and aligned leadership. Cate is also the author of Uninflamed, Body Thrive, Master of You, and Primal Habits.

Author of :

• PRIMAL HABITS: https://amzn.to/3OvfPOx
• Uninflamed: https://amzn.to/3UUBgJ2
• Body Thrive: https://amzn.to/3udNFR0
• Master of YOU: https://amzn.to/3OlfoGn

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In this powerful episode, Cate Stillman is joined by Patrick Heffernan and Bill Hershey for a raw, insightful conversation about the hidden money wounds affecting yoga teachers, healers, and holistic practitioners.

They explore the “money shadow”—the subconscious resistance many wellness professionals have around finances, sales, and success—and how that resistance is directly tied to development stages, trauma, and nervous system conditioning.

Whether you’re feeling stuck financially or seeking a more empowered relationship with business, this episode delivers practical insights and soulful strategies for evolving beyond scarcity.

💡 Key Takeaways * What creates financial resistance for spiritual entrepreneurs * The role of trauma and development stages (Spiral Dynamics) in money mindset * Why the words “goal” and “income” are often taboo in holistic communities * Tools for integrating wins, recalibrating energy, and claiming your worth * How to design a business that honors your values and generates income

🔗 Resources & Links * Wellness Pro Academy → https://www.wellnessproacademy.com * Body Thrive by Cate Stillman → https://www.yogahealer.com/body-thrive/ * Art of Money by Bari Tessler → https://baritessler.com * Livestream Business (Bill Hershey) → https://livestreambusiness.com

👩‍💻 About Cate Stillman Cate is the founder of Yogahealer and Club Thrive. As an Ayurvedic practitioner and business coach, she guides wellness professionals to step into leadership, structure, and abundance with spiritual integrity. She's the author of Body Thrive and Master of You.

🎧 Listen now to break the silence around money, dismantle your shadow, and evolve into the next phase of your wellness leadership.

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Is your wellness practice a true business—or just a hobby with a logo? In this transformative episode, Cate Stillman shares the hard truths wellness pros need to hear. With decades of experience helping coaches, healers, and wellness educators scale, Cate breaks down the mindset, math, and models required to build a business that actually pays you back. What You’ll Get Out of Tuning In:

• Understand the ROI mindset and how to start treating your wellness work like a strategic business.
• Why most wellness pros are over-trained in their modality—but under-trained in business.
• How to use simple math to set realistic income goals and price your club or program accordingly.
• Discover how Cate helps clients transition from trading time for money to scalable membership models.
• How to approach investing in business training and what kind of return to expect.

Notable Quotes:

“So is it a hobby or is it a business? There’s no wrong answer—but if it’s a business, you need to act like one.” → Cate Stillman

“Most wellness pros have invested $10k to $100k in modality training. What if they invested half that into business training?” → Cate Stillman

“If you can help someone lose 20 pounds, get a raise, and feel better in their life—$2,500 is a no-brainer. You just need to learn how to package and sell that transformation.” → Cate Stillman

“Once they realize the club model is the only path to real scale, the whole game changes.”→Cate Stillman

Cate Stillman:

Website: https://catestillman.com/

Facebook: /yogahealer

Instagram: / yogahealer

Yogahealer: https://yogahealer.com/

ClubThrive.Global: https://clubthrive.global/

Wellness Pro Academy: https://wellnesspro.academy/

Author of: PRIMAL HABITS: https://amzn.to/3OvfPOx

Uninflamed: https://amzn.to/3UUBgJ2

Body Thrive: https://amzn.to/3udNFR0

Master of YOU: https://amzn.to/3OlfoGn

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Dr. Breetholt's Healing Club: A German Doctor's Journey Through Two Medical Worlds

In this enlightening episode of Wellness Pro Academy, Cate sits down with Dr. Anja Breetholt, a doctor and mentor specializing in holistic health, Ayurveda, and mindset. Dr. Breetholt shares her journey from conventional medicine to Ayurveda, exploring the gaps she saw in modern healthcare and how she integrated holistic healing practices into her life and work. Together, we uncover the limitations of conventional approaches, the power of Ayurvedic wisdom, and the mindset shifts necessary for true well-being.

What You’ll Get Out of Tuning In 1. The moment Dr. Breetholt realized conventional medicine wasn’t enough and how she turned to Ayurveda for deeper healing. (00:05:12) 2. The key differences between Western and Ayurvedic medicine, and how they can complement each other. (00:18:47) 3. The role of mindset in healing: why knowledge alone isn’t enough to create lasting health. (00:27:30) 4. Ayurvedic daily routines that help prevent burnout and support long-term vitality. (00:35:10) 5. Practical steps to integrate Ayurveda into your life—without feeling overwhelmed. (00:47:20)

Episode Highlights 1. From Burnout to Balance: Dr. Breetholt’s Personal Journey - Dr. Breetholt opens up about her own struggles with exhaustion, stress, and the feeling of constantly chasing time. Despite her medical training, she found herself unwell and unfulfilled—until she discovered Ayurveda. 2. The Missing Link in Conventional Medicine - While modern medicine excels at acute care and diagnostics, it often falls short in long-term prevention and personalized healing. Ayurveda, on the other hand, offers a tailored approach based on an individual’s constitution, lifestyle, and environment. 3. The Power of Ayurvedic Daily Rhythms - Dr. Breetholt explains how small, consistent habits—such as eating with the circadian rhythm, mindful movement, and breathwork—can create profound changes in health. 4. The Mindset Shift: Knowledge vs. Embodiment - Understanding health isn’t just about having the right information—it’s about integrating wisdom into daily life. She shares mindset tools to shift from passive learning to active transformation.

Quotes “I had all the knowledge about health, but I wasn’t living it. That was the moment I realized—knowing isn’t enough.” – Dr. Anja Breetholt (00:12:45)

“Modern medicine treats diseases. Ayurveda teaches us how to prevent them before they even start.” – Dr. Anja Breetholt (00:19:30)

“True healing happens when we stop outsourcing our health and start listening to what our bodies need.” – Dr. Anja Breetholt (00:33:10)

“Ayurveda is not about restriction—it’s about creating a rhythm that allows you to thrive.” – Dr. Anja Breetholt (00:44:55)

About Dr. Anja Breetholt Dr. Anja Breetholt is a German medical doctor and holistic health mentor specializing in Ayurveda and mindset coaching. Driven by a lifelong curiosity about what it truly means to be healthy and fulfilled, she embarked on a transformative journey from conventional medicine to integrative healing. After years of feeling exhausted, time-starved, and disconnected despite her extensive medical knowledge, Dr. Breetholt turned to Ayurveda and holistic wellness to reclaim her vitality and balance. Now, she combines the best of both worlds—bridging modern medical science with ancient healing traditions—to guide others toward sustainable health and deeper life satisfaction. Through her work, she empowers individuals to take charge of their well-being, fostering a lifestyle that supports both physical health and inner fulfillment.

Links Dr. Anja Breetholt

• Visit Dr. Breetholt’s Website
• Explore her Facebook

Cate Stillman

• Explore Wellness Pro Academy

• Discover wellness in 2025 through Thrive with Cate

• Meet the microbiota-gut-brain axis

• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy

• Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more!

This episode with Dr. Anja Breetholt reminds us that true healing is a journey, not a quick fix. By bridging the wisdom of Ayurveda with the advancements of modern medicine, we can create a more balanced, sustainable approach to health. If you found this conversation valuable, share it with someone who needs to hear it, and don’t forget to subscribe for more deep-dive discussions on holistic well-being.

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In this episode, we delve into the world of detox certifications for wellness professionals. Cate shares insights on creating effective detox programs, tailoring them to individual needs, and achieving tangible results for clients. Discover how to help your clients reset, refocus, and reconnect with their bodies through strategic detox practices.

What You’ll Get Out of Tuning In * Understand the key differences between various detox approaches, including Ayurvedic and liquid-based cleanses. (00:01:32) * Learn how to identify and address client resistance to detox programs. (00:13:08) * Discover strategies for incorporating a results-focused approach into your wellness practice to drive transformation. (00:11:00) * Gain insights into the Fast Mimicking Diet (FMD) and its benefits, including caloric intake guidelines. (00:14:23) * Hear from wellness professionals about their unique niches and regional focuses within the detox space. (00:02:54)

Highlights * Evolving Detox Approaches: The discussion covers the shift from catering mono diets to more microbiome-friendly, liquid-based cleanses and how these changes broaden clients' food skill sets. * The Importance of a Results-Focused Approach: The guest emphasizes the need for wellness pros to focus on achieving tangible results for their clients by actively finding solutions tailored to individual needs. * Working with Resistance: Strategies for addressing client resistance to detox programs, including building group momentum and selling the benefits of dietary changes. * The Fast Mimicking Diet (FMD): An overview of the FMD, its caloric intake guidelines (approximately a quarter to a third of daily intake), and its benefits as a gateway to other detox practices.

Notable Quotes * "These resets and detoxes are a chance to pull out of that accumulation of unhealthy habits (Cate Stillman, 00:12:59) * "The way you're going to learn the most is by experimenting with your community, and you know, listening and noticing what you're noticing." (Cate Stillman, 00:10:39) * "Clear body, clear mind, and then clear contribution." (Cate Stillman, 00:06:48)

Links Cate Stillman * Explore Wellness Pro Academy * Discover wellness in 2025 through Thrive with Cate * Meet the microbiota-gut-brain axis * Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy * Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more!

This episode provides valuable insights for wellness professionals looking to elevate their detox programs and achieve meaningful results for their clients. By understanding different detox approaches, addressing resistance, and focusing on tangible outcomes, you can empower your clients to reset their health and reconnect with their bodies.

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In this episode of Thrive with Cate, Cate Stillman sits down with Kavita Kat Macmillan, a holistic wellness expert with over 30 years of experience in integrative healing practices. Kavita shares her profound insights on singing as a primal habit—an essential, deeply human practice that fosters emotional release, self-expression, and connection. They explore how rediscovering our voices can lead to personal transformation, confidence, and deeper community bonds.

What You’ll Get Out of Tuning In 1. Why Singing is a Primal Habit – Discover how singing and sound healing reconnect us with our authentic selves and unlock deep-seated joy. (00:00:16) 2. The Power of Voice and Community – Learn how vocal expression builds confidence, supports healing, and strengthens relationships. (00:11:42) 3. Breaking Through Limiting Beliefs – Explore how cultural conditioning suppresses our natural voice and how to reclaim it. (00:27:08) 4. Sound as a Healing Modality – Understand how vibration, humming, and chanting clear emotional and physical blockages. (00:44:12) 5. Creating Rituals with Sound – Get practical tips on integrating sound healing into your daily wellness routine. (00:16:25)

Highlights 1. Reclaiming the Musical Self: Kavita shares how music and sound are intuitive tools that help people reconnect with their creativity, confidence, and emotional expression. (00:00:58) 2. The Role of Sound Sanctuary: An inside look at how Kavita's club provides a safe space for members to explore vocal expression and sound healing. (00:09:39) 3. How Singing Shifts the Nervous System: Learn why sound and vibration have been used across cultures to regulate emotions, relieve stress, and enhance well-being. (00:19:46) 4. Authentic Voice Practices: Kavita discusses her approach to helping people find their “home pitch” and unlock their true voice. (00:20:17)

Notable Quotes "Singing and making sound isn’t just for performers—it’s a universal human experience that reconnects us to joy." (Kavita Kat Macmillan, 00:00:16)

"We don’t need permission to sing. It’s a part of our biology, our history, and our healing." (Cate Stillman, 00:27:31)

"Your voice is your own unique vibration—when you use it, you reclaim a piece of yourself." (Kavita Kat Macmillan, 00:22:47)

"Singing in a group dissolves barriers. It reminds us that we belong, that we’re heard, and that our voice matters." (Cate Stillman, 00:31:52)

Links Kavita Kat Macmillan

• Explore and Join Sound Sanctuary
• Follow Kavita’s Instagram and Facebook
• Subscribe to Kavita’s YouTube

Cate Stillman

• Explore Wellness Pro Academy
• Discover wellness in 2025 through Thrive with Cate
• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy
• Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more!

Books & Research on Sound Healing

• The Healing Power of Sound by Mitchell L. Gaynor
• The Humming Effect: Sound Healing for Health and Happiness by Jonathan Goldman

This episode highlights the transformative power of singing—not as a performance, but as a healing, primal habit. Kavita Kat Macmillan’s insights provide a roadmap for rediscovering your voice and embracing sound as a tool for emotional release and self-expression.

WATCH FULL EPISODE HERE

Feeling inspired? Visit Kavita’s website to join Sound Sanctuary, or share this episode with someone ready to reconnect with their voice. Don’t forget to subscribe and leave a review to support the show!

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In this episode of Thrive with Cate, Cate Stillman unpacks the transformative power of the club model for wellness professionals. With over two decades of experience in the wellness industry, Cate shares how the club model bridges the gap between healing skills and business acumen, offering a high-impact, scalable approach to help clients achieve life-changing results. Whether you’re a wellness pro ready to scale or curious about building a results-driven community, this episode is packed with actionable insights.

What You’ll Get Out of Tuning In 1. Understand the Core of the Club Model – Learn why this structure transforms the wellness business landscape, focusing on guided transformation and client retention. (00:01:27) 2. Break Free from the Hourly Model – Discover how the club model replaces the traditional hourly business with scalable, impactful systems. (00:04:18) 3. Build a Culture of Transformation – Explore how clubs cultivate habits, community, and accountability to accelerate client results. (00:06:45) 4. Learn to Scale Sustainably – Get a clear strategy on enrolling members, setting up start dates, and leveraging overlapping cohorts. (00:22:57) 5. Shift Your Mindset to Thrive – Hear why improving your business skills amplifies your healing impact and financial success. (00:11:04)

Highlights 1. Guided Transformation through Clubs: Cate explains the economic and emotional value of structured clubs, showing how they lead to better client outcomes while boosting professional satisfaction. (00:01:51) 2. The Power of Member Commitment: Learn why high-commitment structures drive better results, with examples of creating healing environments like Club Heal. (00:05:04) 3. Overlapping Member Waves: Cate outlines the benefits of staggered start dates, allowing for seamless integration of new and experienced members. (00:22:57) 4. Empowering Members as Leaders: Explore how creating opportunities for mentorship within clubs strengthens both community and individual growth. (00:23:58)

Notable Quotes 1. "The club model transforms not just your clients’ habits, but their entire lives—empowering them to thrive every single day." (Cate Stillman, 00:00:04) 2. "Healing happens faster in groups. When you create a culture of transformation, your clients connect, commit, and see results they couldn’t achieve alone." (Cate Stillman, 00:10:24) 3. "Wellness pros thrive when they get out of the middle and focus on building structures that allow clients to connect and grow." (Cate Stillman, 00:22:06) 4. "Raising your business skills to match your healing skills creates a ripple effect—more impact, more income, and more time for your own wellness lifestyle." (Cate Stillman, 00:11:04)

Links Cate Stillman * Explore Wellness Pro Academy * Discover wellness in 2025 through Thrive with Cate * Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy * Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more!

The club model offers a revolutionary path for wellness pros to scale their impact while gaining financial and personal freedom. Cate’s expertise and actionable insights provide a clear roadmap to building a thriving community that prioritizes transformation and results.

Ready to take the next step? Visit Wellness Pro Academy for free training and start designing a club that works for you. Don’t forget to subscribe, review, and share this episode to inspire others to revolutionize their wellness business!

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In this episode of Wellness Pro Academy, Cate Stillman connects with Nina Pullella, a Wellness Academy professional, Ayurvedic practitioner, and plant-based chef living in Oahu, Hawaii. As the founder of the Wild Woman Collective, Nina is on a mission to guide women to become their own healers by reconnecting with rituals, nature, and community. From moon ceremonies to Ayurvedic traditions, Nina shares her inspiring journey and offers insights into creating a meaningful and impactful wellness practice.

What You’ll Get Out of Tuning In 1. Rediscover the Power of Rituals – Learn how to incorporate moon ceremonies and Ayurvedic practices into your life to reconnect with nature and your inner self. (00:11:36) 2. Build Community Through Shared Experiences – Explore the importance of creating regional wellness collectives and fostering collaboration within your community. (00:18:07) 3. Transformative Wellness Practices – Discover core practices like seasonal detoxing, food as medicine, and natural beauty rituals that help women thrive. (00:30:26) 4. From Burnout to Thriving – Hear Nina’s candid reflections on overcoming burnout and building a high-impact, sustainable business model. (00:35:58:) 5. Empowering Women as Leaders – Understand how bringing leadership opportunities to members strengthens community bonds and collective healing. (00:19:13)

Highlights 1. Heritage and Healing: Nina shares how her Italian and Hawaiian cultural heritage shaped her love for food, rituals, and natural healing practices. (00:02:04) 2. The Wild Woman Collective: Nina introduces her regional wellness club and explains how it empowers women through practices like lunar rituals, Yoni steams, and herbalism. (00:09:39) 3. Confidence Through Action: Nina emphasizes the importance of starting small, experimenting with rituals, and growing confidence by taking consistent action. (00:28:45) 4. Dynamic Wellness Practices: Learn about Nina’s six core competencies for her collective, including the Wise Woman, Thriving Woman, and Radiant Woman frameworks. (00:30:02)

Quotes 1. "Culture pulls us away from rituals, but creating a community pulls us back into them." - Cate Stillman, 00:15:42 2. "When you’re deeply nourished, what no longer serves you naturally falls away." - Nina Pullella, 00:32:59 3. "The Wild Woman Collective is about helping women reconnect with their cycles, their community, and their natural power." Nina Pullella, 00:09:39 4. "We thrive when every member of the community has a chance to lead and share their gifts." - Cate Stillman, 00:23:20

Links Nina Pullella

• Learn more about Nina and the Wild Woman Collective: Living Ayurveda Hawaii
• Follow Nina’s Instagram @Living.Ayurveda.Hawaii

Cate Stillman

• Explore Wellness Pro Academy

• Discover wellness in 2025 through Thrive with Cate

• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy

• Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more!

Nina Pullella’s work with the Wild Woman Collective is a powerful reminder of the healing potential within every woman. By reconnecting with rituals, nature, and community, women can transform their lives and thrive. This episode is an invitation to take small steps toward personal healing and to create meaningful connections with others.

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Welcome to another episode of Well Pro Show! Today, we dive into the world of wellness club marketing with Cate, a trailblazer in the wellness industry and author of books like Body Thrive and Uninflamed. Cate shares actionable strategies for crafting an annual marketing calendar, leveraging core competencies, and creating engaging campaigns that drive impact and growth for wellness clubs.

What You’ll Get Out of Tuning In 1. Learn How to Build a Marketing Calendar – Step-by-step guidance on mapping out core competencies into a 12-month plan. (00:02:21) 2. Craft Problem-Aware Content – Discover the power of identifying your audience’s pain points and aligning them with marketing themes. (00:04:59) 3. Leverage Evergreen Content – Understand how to create reusable assets like videos, recipes, or challenges for lasting impact. (00:12:24) 4. Incorporate Audience Engagement – Explore strategies like contests and sponsorships to build community and drive participation. (00:56:18) 5. Align Marketing with Core Club Values – Insights on blending modern tools with timeless wellness practices to nurture audience connection. (0:20:37)

Highlights 1. Annual Marketing Calendar Framework: Cate outlines how to divide 12 months into marketing themes based on core competencies such as rhythm, detox, and microbiome health. Each theme ties back to addressing specific audience pain points. 2. Problem-Aware Language: Cate emphasizes the importance of speaking directly to audience challenges. For example, framing content around “no time to cook” to promote a detox program. 3. Evergreen Content for Multi-Use Campaigns: Cate explains the process of repurposing existing assets, like Pinterest boards or infographics, to reduce workload and build brand reliability. 4. Interactive Campaigns and Sponsorships: Learn how to run contests (like building an ax-throwing target) and collaborate with sponsors to expand reach and deepen engagement.

Notable Quotes 1. "Core competencies are the backbone of your marketing—when your messaging solves a problem, your audience listens." Cate Stillman, 00:01:53 2. "Evergreen content isn't just efficient; it makes you reliable and memorable to your audience year after year." Cate Stillman 00:49:46 3. "By speaking to pain points like 'no time to cook,' you're addressing real barriers and offering solutions that resonate." Cate Stillman, 00:40:15 4. "Your hubs and sponsors aren't just collaborators—they're part of your ecosystem, helping you grow while you help them thrive." - Cate Stillman, 00:57:27

Links Cate Stillman

• Explore Wellness Pro Academy
• Discover wellness in 2025 through Thrive with Cate
• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy

• Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more!

• Recommended Tools: Pinterest for content curation and Canva for visuals

This episode has equipped you with the tools to transform your wellness club marketing, from crafting problem-aware campaigns to creating content that engages and converts. As Cate reminds us, marketing is a marathon, not a sprint—consistent, targeted messaging builds momentum over time.

Stay tuned for more actionable insights, and don’t forget to check out Cate’s resources at Wellness Pro Academy. Have a question or want to share your success story? Reach out to us at curious@wellnesspro.academy or on social media!

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In this episode of Wellness Pro Academy, we sit down with Cate to unlock the secrets of high-ticket sales in the wellness industry. With over two decades of experience as an entrepreneur and thought leader in wellness business strategies, Cate shares transformative insights on creating value, overcoming objections, and mastering the art of selling with conviction. Whether you're a seasoned pro or new to sales, this episode is packed with actionable wisdom.

What You’ll Get Out of Tuning In 1. The Key to High-Ticket Sales Success (1:37)

Learn how to align your offerings with the emotional and rational needs of your clients.

1. The Power of Questions in Selling (6:18)

Discover why questions lead to positive client outcomes.

1. How to Handle Money Objections (25:34)

Strategies for reframing financial concerns into actionable steps.

1. Crafting a Winning Pitch Deck (38:06)

Tips on creating compelling presentations that resonate with your audience.

Highlights * Selling the Transformation (1:37)

Cate emphasizes that clients buy based on their vision of a better future and justify their decision with logic. She breaks down how to balance emotional appeal with clear value.

• Overcoming Money Objections with Empathy (27:15)

Cate shares a step-by-step approach to disentangling money objections, helping clients see the value beyond the price tag.

• Engaging Through Spontaneity (50:26)

Real-world examples of how spontaneous marketing initiatives can outperform carefully planned ones.

Quotes 1. "Your conviction sells. If you don’t believe in your club or process, no one else will." – Cate Stillman (2:24)

1. "Ask yourself, ‘What’s the value of your vitality?’ That’s the real price your clients are paying for transformation." – Cate Stillman (23:35)

2. "If money is the objection, separate it from the decision. Let’s figure out if this is the right solution first." – Cate Stillman (28:14)

3. "Marketing isn’t about failure—it’s about testing. If something doesn’t work, it’s just data for your next step." – Cate Stillman (50:56)

Links Cate Stillman

• Explore Wellness Pro Academy
• Discover wellness in 2025 through Thrive with Cate
• Founder of Yogahealer, ClubThrive.Global, and Wellness Pro Academy
• Author of PRIMAL HABITS, Uninflamed, Body Thrive, Master of YOU, and more!

This episode provided powerful strategies to elevate your sales game and make high-ticket offerings a cornerstone of your business success. If you found this episode valuable, don’t forget to subscribe and leave a review. Share it with your network—someone else might need this guidance to reach their next level too.

Have questions or want to connect? Reach out to Cate on social media or through her website. Let’s keep the conversation going!

About Cate Stillman

Cate Stillman, founder of Wellness Pro Academy and Thrive with Cate, has been empowering individuals and wellness professionals since 2001 to elevate their health, careers, and lives. Through her transformative books and Ayurveda courses, Cate has helped thousands create healthier habits and thrive in their communities. She mentors wellness pros to expand their impact, grow their income, and live purpose-driven lives, blending ancient wisdom with modern strategies for lasting success.

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In this inspiring episode of the Wellness Pro Podcast, Cate Stillman is joined by Valerie Hwang Beck, Ayurvedic practitioner, founder of Intrepid Wellness, and creator of Club Phoenix. Valerie shares her journey of building social wellness clubs that guide millennials toward health, resilience, and purpose. Together, they explore the importance of creating intentional spaces for growth and how shared habits can transform both individuals and communities.

What You’ll Get Out of Tuning In 1. Why Millennials Need Social Wellness Clubs (00:02:17) Understand the challenges millennials face, including isolation, social anxiety, and burnout, and how social wellness clubs provide solutions. 2. The Power of Shared Habits (00:08:17) Learn how building habits together in a structured environment creates resilience and fosters personal growth. 3. Overcoming the DIY Mentality (00:10:23) Discover why asking for help and finding a supportive tribe is essential for thriving in today’s world. 4. Core Competencies for Growth in Club Phoenix (00:13:35) Valerie explains her six-tier pyramid of growth, focusing on resilience, habits, creativity, and purpose. 5. The Role of Wellness Professionals in Creating Safe Spaces (00:26:43) Learn how wellness leaders can empower individuals to take charge of their healing journey in both virtual and in-person settings.

Highlights 1. Social Wellness as the Future of Connection Millennials and Gen Z are facing unprecedented levels of isolation. Valerie and Cate discuss how social wellness clubs counteract this by fostering meaningful connections and shared growth. 2. Shared Habits Shape Success Good habits are contagious. Valerie emphasizes the power of surrounding yourself with people who inspire you to build healthier routines, from intermittent fasting to intentional living. 3. The Importance of Structure Clubs like Phoenix create structured environments for personal growth, helping members build resilience and achieve clarity about their goals. 4. Empowerment Through Vulnerability Valerie shares how creating a safe space for storytelling and openness allows members to overcome self-doubt and find strength in their journeys.

Quotes 1. “The habits of the people around you rub off—choose a community that inspires growth.” — Cate Stillman, 00:08:19 2. “Stop waiting for life to happen. Take agency over your own healing—it’s accessible to you!” — Valerie Hwang Beck, 00:34:14 3. “Structure creates resilience. A social wellness club pulls you into purpose and higher-level relationships.” — Cate Stillman, 00:24:24 4. “Empowerment is the key. Learn to guide and heal yourself while drawing strength from community.” — Valerie Hwang Beck, 00:27:10

Links Valerie Hwang Beck

• Visit Valerie’s Intrepid Wellness website
• Learn more about Club Phoenix
• Listen to Valerie’s podcast From the Ashes

Cate Stillman

• Explore Wellness Pro Academy
• Discover wellness in 2025 through Thrive with Cate

This episode highlights the power of community in overcoming burnout, isolation, and self-doubt. Social wellness clubs like Club Phoenix are paving the way for intentional growth and connection, helping millennials take charge of their health and purpose. If you’re ready to transform your life and build lasting resilience, connect with Valerie today!

Have questions or thoughts? Please feel free to reach out to Valerie and Cate at their websites to dive deeper into the world of healing and wellness!

About Valerie Hwang Beck Valerie Hwang Beck is a holistic wellness coach and personal growth mentor with a passion for empowering individuals to boldly transform their lives. As the founder of Intrepid Wellness and creator of the year-long mentorship program Club Phoenix, Valerie specializes in guiding people through life’s challenges to emerge healthier, more resilient, and purpose-driven.

With a foundation as a certified Ayurvedic practitioner and over a decade of combined experience in holistic health, education, and personal growth coaching, Valerie blends ancient wisdom with modern approaches to deliver transformative insights. Her podcast "From the Ashes" features dynamic discussions of personal growth, discovery, and human resilience.

About Cate Stillman

Cate Stillman, founder of Wellness Pro Academy and Thrive with Cate, has been empowering individuals and wellness professionals since 2001 to elevate their health, careers, and lives. Through her transformative books and Ayurveda courses, Cate has helped thousands create healthier habits and thrive in their communities. She mentors wellness pros to expand their impact, grow their income, and live purpose-driven lives, blending ancient wisdom with modern strategies for lasting success.

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Welcome to the Thrive with Cate Stillman podcast! In this episode, Cate Stillman—wellness expert, author, and founder of Wellness Pro Academy—shares actionable insights on guiding a gut health reset. Dive into the fascinating science of the microbiome, discover how communal habits impact gut health, and learn practical strategies for creating lasting transformation for yourself and your clients.

What You’ll Get Out of Tuning In * The Science of the Microbiome (00:03:08) – Learn why your gut microbiome is “contagious” and how it thrives on diversity. * Autophagy Explained (00:05:38) – Understand the powerful self-cleaning process your body undergoes during fasting and its effects on health. * Holistic Reset Strategies (00:10:25) – Explore practical approaches like fasting mimicking diets and seasonal resets for sustainable gut health. * The Importance of Community (00:25:17) – Discover why group dynamics make challenging habits like fasting easier to implement and maintain. * Actionable Steps for Coaches and Practitioners (00:52:00) – Get tips for structuring your resets, marketing them effectively, and building a thriving wellness community.

Highlights * Microbiome Diversity and Contagion: Cate discusses the communal nature of microbiomes and why microbial diversity is essential for health. (00:11:42) * Autophagy as a Healing Tool: Cate explains how fasting triggers cellular clean-up processes, eliminating harmful pathogens and boosting immunity. (00:05:42) * Seasonal Resets: A quarterly approach to gut health resets aligns with natural rhythms and ensures consistent results. (00:04:26) * Group Momentum: The ultra-social nature of humans makes resets easier and more effective when done together. (00:14:09)

Notable Quotes 1. “Humans are an ultra-social species; even our gut microbiomes are meant to be shared.” – Cate Stillman (00:11:42) 2. “Autophagy happens when we fast. It’s your body’s natural way of cleaning house—no product can sell you that.” – Cate Stillman (00:05:42) 3. “Resetting your gut health isn’t just about the food; it’s about planning and being inspired together.” – Cate Stillman (00:03:25) 4. “Information doesn’t equal transformation. It’s what we do together that creates lasting change.” – Cate Stillman (00:32:05)

Links and Resources * Cate Stillman’s Website: Wellness Pro Academy * Recommended Reading: An Elegant Defense by Matt Richtel (00:12:41) * Guided Programs: Learn about Cate’s Detox Certification and Club Thrive here

Thank you for joining us in learning about the transformative power of gut health resets and the communal habits that make lasting change possible. Whether you’re a wellness professional or looking to elevate your health journey, Cate’s insights provide a roadmap for success. If you enjoyed this episode, subscribe, leave a reply, and share it with someone who might benefit. Join us next week for more inspiring conversations - until then, keep thriving!

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Welcome to the Wellness Pro Podcast! This episode is part 2 of Cate Stillman's guide on leading a detox program. Building on the first part, Cate shares: - The key elements of an effective detox program - How to integrate detox practices into your services - Balancing productivity and personal well-being - Don't miss this episode for practical tips to elevate your wellness practice! Join our upcoming event for more training on detox guidance here. Stay connected: Instagram: Yoga Healer Facebook: Cate Stillman LinkedIn: Cate Stillman Looking to enhance your detox practice? Book a Discovery Call with us! #DetoxGuide #WellnessProfessionals #ProductivityTips #WorkLifeBalance #DetoxPractices #HealthOptimization #WellnessJourney #ProfessionalGrowth #EffectiveDetox

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Welcome to the Wellness Pro Podcast, where we explore personal development for wellness professionals and medical practitioners. Today, Cate Stillman shares her ultimate guide on how to effectively lead a detox program, based on her recent workshop about productivity and work-life balance. In this episode, Cate shares:

• Key elements of an effective detox program
• How to add detox practices to your professional services
• Tips for balancing productivity and personal well-being

Don’t miss this essential episode! Click here (https://guideseasonaldetox.scoreapp.com/) to join our upcoming event for more training and resources on detox guidance. Stay connected with us:

• Instagram ~ Yoga Healer
• Facebook ~ Cate Stillman
• LinkedIn ~ Cate Stillman

Want to improve your detox practice? Book a Discovery Call to see how we can help. #DetoxGuide #WellnessProfessionals #ProductivityTips #WorkLifeBalance #DetoxPractices #HealthOptimization #WellnessJourney #ProfessionalGrowth #EffectiveDetox

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Welcome to the Wellness Pro Podcast! In this inspiring episode, we are thrilled to host Betsy Rippentrop and Kate Moreland, founders of "Tend Her Wild." Join us as we explore the profound journeys of these remarkable women transitioning from conventional career paths into the realms of holistic wellness and transformational coaching. This discussion promises to offer deep insights into the challenges and victories that come with pursuing one’s true calling in the wellness industry.

What You'll Get Out of Tuning In * Understand the personal and professional growth that comes from breaking away from traditional career paths to embrace holistic wellness. * Learn how to navigate the challenges of shifting careers and the importance of aligning your work with your inner values. * Gain insight into the power of community and supportive networks for women in wellness professions. * Discover strategies for managing life transitions, fostering self-awareness, and cultivating personal and professional growth.

Highlights * Betsy and Kate share their transformative journeys from their original careers to finding their passions in wellness and coaching. * Discussion on the societal expectations of career paths and the courage required to pursue authentic work. * Insights into the balance of feminine and masculine energies in personal development and professional environments. * The role of intuition and inner guidance in achieving career satisfaction and effectiveness in helping others. * Practical advice for wellness professionals on creating impactful wellness programs and nurturing client relationships.

Quotes * "I knew that the first week of law school, it just wasn't right for me." – Betsy Rippentrop * "We need to punch out of the boxes and rewild to discover the authenticity of our own nature." – Kate Moreland * "It's about solving the problems I see in the world the way I want to solve them, not because others are telling me how to do it." – Betsy Rippentrop * "The biggest trap is we're told what to do. We follow the rules, we do it right, and then suddenly, we're lost." – Kate Moreland

Links * Learn more about Betsy and Kate's work at Tend Her Wild http://tendherwild.com/ * Visit Betsy's site at Dr. Yoga Mama https://dryogamomma.com/ * Watch Cate Stillman’s How I Guide a Detox WORKSHOP https://wellnesspro.academy/guidingdetox-replay/

Thank you for joining us on this enlightening journey through personal transformation and professional empowerment with Betsy Rippentrop and Kate Moreland. We hope this conversation inspires you to explore your own paths, challenge societal expectations, and fully embrace your potential within the wellness industry. Stay tuned for more inspiring episodes that help you grow your business and improve client outcomes. Remember, it’s never too late to align your career with your soul work. Until next time, keep thriving and transforming lives!

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Welcome to today's episode of the Wellness Pro Podcast, where we explore the essential legal steps for wellness professionals. Join us as Cate Stillman chats with Cory Sterling, a lawyer from Conscious Counsel who specializes in supporting heart-centered businesses. They're both in Mexico, just a short drive apart, sharing insights on how to legally protect your wellness program, focusing today on the nuances of detox certifications. What You'll Get Out of Tuning In

• Key legal advice for wellness professionals looking to legally secure their offerings.
• Strategies to ensure your wellness program complies with legal standards, particularly for detox practices.
• Tips on how to communicate your wellness services clearly to avoid legal pitfalls.
• Understanding the importance of proper documentation and waivers to safeguard your business.

Highlights * Cory explains the critical difference between offering health guidance and providing medical services. * The discussion includes practical steps to establish a legally sound foundation for offering detox programs. * They cover the essentials of what legal agreements you need and why it's crucial to have them before you launch your services. * Insights into the importance of intellectual property and how to protect your wellness programs and content effectively.

Quotes "Cory emphasizes, 'The clearer your agreements, the safer your business. It’s all about protecting what you’ve built and ensuring clarity for your clients.'" "Cate shares, 'Understanding the legal side doesn’t just protect us; it empowers us to serve our community better.'"

Links * Stop exchanging your time for money. Draft your Best Offer Ever! Only $97 today (from $697). * Watch Cate Stillman’s How I Guide a Detox WORKSHOP

Thank you for tuning into the Wellness Pro Podcast. Today's discussion with Cory Sterling not only highlighted the importance of legal safeguards in wellness but also equipped you with the tools to implement them effectively. Be sure to check out the resources mentioned today and prepare your wellness business for success with the right legal foundations. Join us next time as we continue to support your journey in wellness entrepreneurship. Stay empowered and informed until then!

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Welcome to today's episode of the Wellness Pro Podcast, where we explore the transformative aspects of bodywork and holistic wellness. Join us as we talk with Adrienne Caldwell, an inspiring figure in the world of therapeutic bodywork, who has shifted her focus from hands-on healing to guiding and teaching through her new venture, Witch Way Sanctuary.

What You'll Get Out of Tuning In * Insights into transitioning from traditional to digital platforms in wellness practices. * Strategies for personal and community growth within the wellness industry. * Techniques and philosophies for nurturing your craft, whether it's in bodywork, art, music, or any form of creative expression. * Inspiration to embrace change and the digital evolution in your practice.

Highlights * Adrienne discusses her journey from hands-on bodywork to becoming a digital wellness leader. * Explore the blend of traditional healing practices with modern digital approaches to wellness. * Discover the importance of community and connectivity in the evolving landscape of health and wellness. * Learn about the "Witch Way Sanctuary," a platform for practitioners to learn, grow, and connect.

Quotes "I facilitate their bodies to remember how to be healthy." — Adrienne Caldwell

"Embracing digital platforms allows us to extend our reach and impact more broadly than ever before." — Adrienne Caldwell

"Our health and well-being can no longer exist isolated; it needs to exist in community." — Adrienne Caldwell

Links * Stop exchanging your time for money. Draft your Best Offer Ever! Only $97 today (from $697). * Watch Cate Stillman’s How I Guide a Detox WORKSHOP

Thank you for joining us on the Wellness Pro Podcast. We hope today's conversation with Adrienne Caldwell not only inspired you but also equipped you with new perspectives on integrating digital practices into your wellness journey. Don't forget to check out Witch Way Sanctuary and embrace the community-driven approach to wellness.

Join us next time as we continue to explore innovative paths in the wellness industry. Remember, every step you take is part of your path to personal growth and community well-being. Until next time, stay engaged and inspired!

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Welcome to Wellness Pro Podcast, where we explore the art and science of personal development, providing you with actionable insights to enhance your life. In today's episode, we delve into a recent workshop focused on mastering productivity and achieving work-life balance. Join us as we uncover valuable strategies and wisdom shared by Cate Stillman.

What You'll Get Out of Tuning In * Practical tips for boosting productivity and achieving work-life balance * Insights from seasoned professionals on prioritization and time management * Strategies for integrating mindfulness into daily routines for enhanced well-being * Guidance on harmonizing work and personal life for greater satisfaction and fulfillment

Highlights * Learn how to identify and prioritize tasks based on urgency and importance to maximize productivity. * Explore proven methods for managing time more effectively, including setting realistic goals, leveraging technology, and minimizing distractions. * Understand the significance of incorporating mindfulness practices into daily routines to reduce stress, enhance focus, and promote overall well-being. * Discover how to integrate work and personal life seamlessly, fostering harmony and satisfaction in both domains.

Quotes "Success is not about doing everything; it's about doing the right things at the right time."

"Mindfulness isn't just about being present; it's about being purposeful in our actions."

"Achieving work-life balance is not about dividing time equally; it's about integrating our roles and responsibilities harmoniously."

"Productivity is not a sprint; it's a marathon. Pace yourself and focus on sustainable progress."

Link * Watch Cate Stillman’s How I Guide a Detox WORKSHOP * Get access and a $150 discount to Simple Detox April 2024. Use Promo Code: SPECIAL150.

Thank you for tuning in to today's episode of Wellness Pro Podcast. We trust you gained valuable insights into enhancing productivity and maintaining balance in your life. Now, it's time to take action and implement these strategies to create positive changes in your daily routine.

Ready to take your wellness journey to the next level?

Join us for Simple Detox April 2024. Use the promo code SPECIAL150 for an exclusive discount on registration.

This detox experience isn't just about personal growth; it's also an opportunity to expand your wellness career. By participating, you'll gain valuable insights and resources to leverage in your profession.

Register and discover more about Simple Detox April 2024.

Take advantage of this chance to elevate your well-being and advance your career.

Remember, every small step you take contributes to significant progress. Until next time!

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Join us for an insightful discussion with Cate Stillman and Jeremy Anderson on the evolution of holistic healing practices and business models in the wellness industry. In this episode of the Wellness Pro Podcast, we explore the journey of a practitioner who has embraced Ayurveda and created a vibrant community focused on healing and personal growth.

What You'll Get Out of Tuning In * Learn about the integration of holistic healing practices into effective business models. * Discover strategies for creating thriving communities centered around wellness and personal growth. * Gain insights into the importance of collaboration, scalability, and personal fulfillment in the wellness industry. * Explore the transformative power of holistic healing in both individual lives and communities. * Find inspiration to align with your purpose and make a positive impact through healing practices and community building.

Highlights * Discover how sales and marketing strategies can enhance outcomes for clients and practitioners alike. * Explore the implementation of group programs and retreats to broaden influence and effectiveness. * Understand the significance of prioritizing cooperation over competition within the wellness industry. * Delve into the journey of finding joy and purpose through holistic healing practices while positively impacting others.

Quotes "When you're selling what works and that you love, then really you're just offering an opportunity for healing."

"Nature has all of the answers. All we have to do is remember how to get back into rhythm with it."

"You are who you hang out with."

Link * Discover Cate Stillman’s secrets after running 50+ detoxes over 20 years

Check the link here.

• Get access to Uplevel Your Life here. Use promo code: UPLEVEL37
• Get access to Lead Your Club here. Use promo code: LEAD37

Thank you for joining us for this enlightening discussion on holistic healing and business success here in the Wellness Pro Podcast with Cate Stillman. Be sure to tune in next time for more insights and inspiration from the world of wellness. Until next time, remember to prioritize your well-being and embrace the journey to holistic health.

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In this episode, we will deep dive into the world of Wellness Pro Academy, a comprehensive program designed to empower wellness professionals in building successful businesses. Cate Stillman, the founder of Wellness Pro Academy, shares insights into the program's key components and how it can transform the way wellness professionals operate in their field.

What You'll Get Out of Tuning In * Gain a deep understanding of how Wellness Pro Academy benefits wellness professionals. * Learn about crafting compelling offers that resonate with your target audience. * Master effective sales techniques to convert leads into paying clients. * Understand the importance of coaching habits in driving wellness outcomes. * Gain insights into managing business operations and adopting a CEO mindset for sustainable growth.

Highlights * Crafting offers that captivate your audience's attention and drive them to take action, enhancing your business's profitability. * Unlock the secrets to successful sales with proven frameworks and strategies tailored specifically for wellness professionals, empowering you to effortlessly convert leads into loyal clients. * Embracing a CEO mindset to efficiently navigate challenges and propel sustainable growth in your wellness venture. * Explore the diverse range of membership tiers offered by Wellness Pro Academy, tailored to suit the unique needs and aspirations of wellness professionals, ensuring maximum value and support.

Quotes "Transformation is contagious."

"We want you earning while you're learning."

"We guide you through how to do it and then help you improve it over time."

"The program offers various tiers of membership, including options for done-for-you services, coaching, and certification."

LINKS * Check the Cate Stillman’s Best Offer Ever Workshop 2024 * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

In this episode, we will deep dive into the world of Wellness Pro Academy, a comprehensive program designed to empower wellness professionals in building successful businesses. Cate Stillman, the founder of Wellness Pro Academy, shares insights into the program's key components and how it can transform the way wellness professionals operate in their field.

What You'll Get Out of Tuning In * Gain a deep understanding of how Wellness Pro Academy benefits wellness professionals. * Learn about crafting compelling offers that resonate with your target audience. * Master effective sales techniques to convert leads into paying clients. * Understand the importance of coaching habits in driving wellness outcomes. * Gain insights into managing business operations and adopting a CEO mindset for sustainable growth.

Highlights * Crafting offers that captivate your audience's attention and drive them to take action, enhancing your business's profitability. * Unlock the secrets to successful sales with proven frameworks and strategies tailored specifically for wellness professionals, empowering you to effortlessly convert leads into loyal clients. * Embracing a CEO mindset to efficiently navigate challenges and propel sustainable growth in your wellness venture. * Explore the diverse range of membership tiers offered by Wellness Pro Academy, tailored to suit the unique needs and aspirations of wellness professionals, ensuring maximum value and support.

Quotes "Transformation is contagious."

"We want you earning while you're learning."

"We guide you through how to do it and then help you improve it over time."

"The program offers various tiers of membership, including options for done-for-you services, coaching, and certification."

LINKS * Check the Cate Stillman’s Best Offer Ever Workshop 2024 * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Thank you for tuning in to this episode where we explored the transformative world of Wellness Pro Academy with Cate Stillman. Whether you're a seasoned wellness professional or just starting out, this program offers invaluable resources and support to help you thrive in your business. Don't miss out on the opportunity to elevate your practice and make a lasting impact on your clients' lives. Be sure to check out Wellness Pro Academy to take the next step towards building a successful wellness business.

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Welcome to the Wellness Pro Podcast, where wellness professionals find inspiration, guidance, and practical strategies for success. Join us as we explore the intersection of faith, spirituality, and holistic well-being with our special guest Marcia Roscoe, founder and president of Breathing in Christ Community.

What You'll Get Out of Tuning In * Insights into Marcia's journey from corporate America to ministry and spiritual direction. * Understanding the importance of integrating spirituality with holistic well-being. * Practical tips for aligning your values with your daily habits. * Discovering the power of vulnerability and belonging in personal transformation. * Exploring Marcia's vision for Breathing in Christ as a movement for holistic wellness and spiritual growth.

Highlights * Marcia's transition from corporate life to ministry and spiritual direction. * The importance of integrating spirituality with all dimensions of existence. * Recognizing and bridging the gap between values and actions. * Creating spaces for vulnerability and support in the Breathing in Christ Community. * Marcia's vision for Breathing in Christ as a movement for holistic wellness and spiritual growth.

Quotes "Our spirituality is integrated with all dimensions of our existence."

"We have access to infinite possibilities for healing and transformation."

"The wellness journey is not linear; it goes up and down."

"Community is where real transformation happens."

"We come into the world spiritual; it's about reclaiming our inherent spirituality."

Link * Check the Cate Stillman’s Best Offer Ever Workshop 2024 * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Thank you for joining us on the Wellness Pro Podcast. Ready to unlock your full potential in the wellness industry? Don't miss our exclusive offer for podcast listeners: The Unique Abilities Profit Consultation. Schedule yours today at Wellness Pro Academy. It's time to thrive in both your personal and professional life.

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In this episode of the Wellness Pro podcast, we delve into a transformative conversation focused on sales and persuasion techniques within the context of wellness coaching. Join us as we explore the art of understanding client goals, emphasizing sacrifice and commitment, addressing objections, and guiding clients towards investing in themselves.

What You'll Get Out of Tuning In * Insights into understanding client motivations and aspirations. * Strategies for addressing objections and overcoming resistance. * Tips for creating urgency and encouraging decision-making. * Guidance on providing a clear offer and path forward for clients.

Highlights * Explore the importance of deeply understanding client aspirations through thoughtful questioning. * Learn why dedication and willingness to make sacrifices are essential for real transformation. * Discover techniques for helping clients see the value in investing in themselves and overcoming skepticism. * Find out how to create urgency and incentivize clients to take action within a specific timeframe. * Gain insights into presenting clients with a clear outline of the program or service offered, ensuring they understand the benefits and steps involved.

Quotes "Real transformation requires dedication and willingness to make sacrifices."

"Addressing objections involves helping clients see the value and potential benefits of investing in themselves."

"Creating urgency can incentivize clients to take action and commit to their goals."

Links: * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Draft your BEST OFFER EVER with us visit wellnesspro.academy/offer and use promo code: TESTGROUP to get it for FREE

Thank you for tuning in to today's Wellness Pro Podcast episode. We hope you found today's episode insightful and empowering. By delving into the art of understanding client goals, emphasizing the importance of sacrifice, addressing objections, creating urgency, and providing clarity, you're equipped with valuable tools to elevate your coaching or sales approach.

Remember, true transformation requires dedication and a willingness to invest in oneself. By helping clients recognize the worth of their goals and guiding them through the journey, you're not just selling a program—you're facilitating life-changing experiences.

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Join us on this enlightening Wellness Pro podcast episode that promises to enrich your understanding of the intricate dynamics that define success in the coaching sphere.

Dive deep into the inner workings of coaching programs as Cate Stillman engages in a profound conversation with Kirsten Jones, a pivotal member of a coaching community. Uncover the nuances, triumphs, and hurdles within the realm of coaching programs, gaining valuable insights that cater to coaches, support team members, and those stepping into the world of wellness coaching.

What You'll Get Out of Tuning In * Gain insights into the dynamics of coaching programs. * Understand the critical role of support teams in successful coaching. * Learn about the mentorship relationship between coaches and community managers. * Discover valuable metrics for measuring community and challenge performance. * Explore the unique challenges and successes of short-term coaching challenges versus year-long programs.

Highlights * Dynamics of coaching programs and support teams. * Importance of community managers knowing the coach's content. * Mentorship dynamics and trust in coaching programs. * Setting and measuring metrics for individual roles and community. * Balancing short-term challenges and year-long programs. * Integrating challenges with annual memberships for enhanced growth.

Quotes "You need somebody willing to dive into your philosophy as a coach and to immerse themselves in an academic way in your philosophy."

"By the time we've gotten to this point, Ben's energy as the coach needs to be fully invested in creating the content and doing the research to support what we're doing."

"Recognizing that the engagement has to be consistent for the challenge group. If you're running a six-week challenge, you've got to be dialed into those members for the six weeks."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Watch the Fireside chat with Cate Stillman

Explore the intricate world of coaching programs with Kirsten's deep insights and experiences. Whether you're a coach, part of a support team, or navigating wellness coaching, this episode provides a roadmap for success. Gain valuable perspectives on building trust, managing challenges, and fostering community engagement. Tune in for an enriching exploration into the dynamics of coaching programs.

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Welcome back to Wellness Pro Podcast, In today's episode, we're thrilled to have Charlie Gilkey, the renowned author of "Team Habits: How Small Actions Lead to Extraordinary Results," join us for an in-depth exploration of team dynamics, leadership strategies, and the transformative power of intentional habits. Whether you're a seasoned manager or an aspiring team player, get ready to uncover the keys to unlocking exceptional results through effective team collaboration.

What You'll Get Out of Tuning In * Discover the impact of small, intentional actions on team success. * Gain insights into balancing different dimensions of power within a team. * Learn strategies for creating a positive team culture and addressing challenges. * Understand the future trend of smaller, agile teams and how to thrive in this landscape.

Highlights * Leadership's impact on team habits and productivity. * Power dimensions (personal, interpersonal, institutional) and their influence on team dynamics. * Cultural norms' role in shaping team behaviors. * Navigating leadership challenges, addressing power dynamics, and leveraging vulnerability. * The critical importance of ownership and accountability in team success. * Strategies for success in leaner, more agile team structures. * Balancing high standards with compassionate leadership.

Quotes "Team success often hinges on acknowledging issues as the first step toward finding viable solutions."

"Cultural norms are the foundation of a thriving team, and they require intentional cultivation."

"The future of teams is agile and lean; anticipate the trend and prepare for success."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Watch the Fireside chat with Cate last January 24, 2024, on this link: https://clubthrive.global/fireside/

As we conclude this insightful discussion, remember that the transformative power of small actions extends far beyond today's insights. It's an ongoing journey of leadership, culture, and accountability. Embrace the lessons learned about team habits, power dynamics, and effective leadership.

Thank you for joining us on this exploration of team dynamics and leadership. May your teams flourish, your habits drive success, and your leadership inspires greatness. Until next time, lead boldly and cultivate excellence in every action.

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Dive into the Wellness Pro Show podcast with Cate Stillman and Yogi Jeannie Manchester. Uncover the transformative power of the "Evolutionary Women's Circle" and the importance of breaking through complacency. Explore creating a supportive community for personal and collective growth. Join the conversation on unity and unlocking true potential.

What You'll Get Out of Tuning In * Gain insights into the power of the Evolutionary Women's Circle. * Discover the importance of breaking through complacency and embracing change. * Explore the role of a supportive community in fostering personal and collective transformation.

Highlights * Unpack the Evolutionary Women's Circle and its impact on personal and collective growth. * Explore the dynamics of the fear of missing out (FOMO) and its role in personal evolution. * Embrace a hybrid model of in-person and online experiences for optimal transformation. * Understand the significance of structure and guidance for mystics and healers in navigating business models.

Quotes "There's this cloud of complacency in consumer culture... this person is showing a ripening in you from your decades of practice."

"The transformation, by definition, is an uplevel. There's a higher order, a higher dimension."

"They want me to lead, but they want to be participating... It's a two-way street."

LINKS * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Sign up at catestillman.com/fireside and join Cate on January 24th, 11:00 am PT

Embark on an illuminating journey with Jeannie Manchester and Cate Stillman into the Evolutionary Women's Circle. Embrace the transformative power of breaking through complacency, fostering a dynamic community, and stepping into your own evolutionary potential. For more details, visit Jeannie's website and become part of this transformative journey.

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Join Cate Stillman on the Well Pro Show, where she delves into the world of functional diagnostic nutrition with Reed Davis from Functional Diagnostic Nutrition. Discover the transformative journey from environmental law to wellness advocacy and the birth of a groundbreaking system for addressing lifestyle-based health challenges.

What You'll Get Out of Tuning In * Insight into the historical evolution of functional medicine, from alternative to integrative approaches. * Understanding the pivotal role health coaches play in interpreting lab results and supporting clients in behavior change. * Exploration of Functional Diagnostic Nutrition's (FDN) comprehensive training program, covering lab result interpretation, lifestyle protocols, and business aspects. * Business model insights, including fees for service, supplement sales, and the autonomy FDN practitioners have in their professional endeavors.

Highlights * Explore the historical progression from alternative to functional medicine. * Understand how health coaches contribute to the functional medicine landscape, supporting clients and doctors. * Insights into FDN's training program covering lab interpretation, lifestyle protocols, and business skills. * Learn about the autonomy FDN practitioners have in their fee-for-service model, supplement recommendations, and business setup.

Quotes * "Functional medicine doctors are still doctors...they're bound by their licensure to diagnose and treat specific things." * "We're there to make the connections...you've lived like this, and now you can live yourself out of it." * "We don't want you dependent on us. Medicine works on dependency...we're saying, you're going to be in control of your own life and your own health from now on."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Check Functional Diagnostic Nutrition link to get your FIRST Module for FREE

In wrapping up this conversation, Reed emphasizes FDN's mission to help people and spread the message of empowerment. Whether you're a health professional or someone exploring functional medicine, this episode provides valuable insights into the evolving field and the transformative role of health coaches. Tune in to discover how FDN is shaping the future of holistic health practices.

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Dive into the world of wellness leadership with industry luminaries Cate Stillman, Romy Toussaint, and Patrick Heffernan. Cate, a visionary entrepreneur, shares profound insights into community building and conscious entrepreneurship, emphasizing the transformative impact of staying true to one's values. Romy, an inspiring wellness professional, provides a unique perspective on intuition, desire, and meaningful action, highlighting the personal and professional growth that aligning with one's true purpose can bring. Patrick, a trailblazer in wellness entrepreneurship, offers valuable reflections on successful program implementation, emphasizing the importance of community momentum and staying aligned with core values for deep fulfillment and impactful service. Join us for a conversation that navigates the joys and challenges of thriving in the wellness sector, offering a wealth of wisdom for those on their own entrepreneurial journey.

What You'll Get Out of Tuning In * Insights into community building and conscious entrepreneurship in the wellness sector. * Profound perspectives on staying true to personal values while navigating the challenges of leadership. * Wisdom on intuition, desire, and meaningful action for personal and professional growth. * Valuable reflections on successful program implementation and the importance of community momentum. * Inspiration for aligning with one's true purpose and the transformative impact it can have on one's life and business. * Practical advice and reflections from seasoned wellness industry leaders, offering guidance for your own entrepreneurial journey.

Highlights * The discussion explores the significance of utilizing available resources, the power of community, and the impact of providing diverse perspectives within the wellness industry. * Cate emphasizes the importance of recognizing and responding to the desires of the community, sharing experiences from the Wellness Pro Academy. * Romy shares her perspective on intuition, desire, and the role of action in generating inspiration and fulfillment. * Patrick discusses the momentum essential for success in the wellness business model and reflects on the profound impact of being of service to others.

Quotes "How do you get in rhythm enough to be fully surrendered to desire?" - Cate Stillman

"It's not about you. And for you to be the most deeply fulfilled, you have to do the most amount of service that you are capable of." - Cate Stillman

"I think Romy, when you were talking before about all of your past members getting together, there was a real sense of I did something that was worthy and they were appreciative of that." - Patrick Heffernan

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

As the conversation unfolds, it becomes evident that successful wellness entrepreneurship is not just about offering services but building a thriving community and staying aligned with one's core values. This engaging dialogue provides valuable insights for anyone in the wellness industry, whether a seasoned professional or an aspiring entrepreneur.

Thank you for joining us on this enriching journey through the landscape of wellness entrepreneurship. Stay connected, stay inspired, and keep thriving in your wellness pursuits.

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Join Ayurveda experts Cate Stillman and Katie Silcox as they dive head first into societal taboos including feces, urine and psychedelics. Exploring the roots of these taboos, the duo empower you to reclaim your primal essence through ancient practices that even predate ayurveda. Immerse yourself in a frank discussion that connects the gut microbiome, ancient Vedic myths, and the intriguing significance of cow dung. These two aren’t holding back… get ready for a journey into the depths of knowledge!

What You'll Get Out of Tuning In * Insights into primal habits and intuitive wellness practices. * Understanding the connection between microbiome rejuvenation and overall health. * Exploring the taboo topic of urine therapy and its potential benefits. * Learning about the body's innate ability to heal and thrive through unconventional methods.

Highlights * Primal Habits and Intuitive Medicine * Urine Therapy and Microbiome Rejuvenation * Embracing Taboos and Healing Crises: * Inner Ecstasy and Psychedelic Practices

Quotes "It's just the operating system of like, this is what naturally happens. You naturally orient towards thrive."

"The more disgusted you have, the more conventional your beliefs are."

"Hell is actually found through the gate to hell, and in the body, which is most taboo."

"Fear is no longer... I'm not so afraid of fear anymore."

"In the emptiness, in the suffocation is the fullness. And that's the irony."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Level 1 Ayurveda School is open for registration of Katie Silcox * Get access to Katie’s new book: Glow-Worthy: Practices for Awakening Your Inner Light and Loving Yourself as You Are—Broken, Beautiful, and Sacred

Other Links

• Embodied meditations from Glow-Worthy
• Your Dog Is Your Mirror by Kevin Behan

As we conclude this offbeat journey through primal habits, urine therapy, and microbiome rejuvenation, we urge you to expand your horizons and embrace the possibilities of intuitive wellness. Challenge societal norms, confront your fears, and contemplate the profound effects of unconventional practices like urine therapy on your quest for optimal health. Keep in mind, the road to thriving frequently leads beyond conventional expectations. Stay tuned for additional thought-provoking discussions on wellness and unconventional approaches that might just redefine your path to a healthier, more vibrant life.

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Welcome to The Well Pro Show, the podcast for Wellness Pros. In this episode, Cate Stillman interviews Brittany Hodak, an award-winning entrepreneur, author, and customer service expert. Brittany discusses the key principles from her book "Creating Super Fans" and shares insights on building a loyal customer base.

What You'll Get Out of Tuning In * Secrets to Creating Super Fans: Brittany discusses the key strategies to cultivate super fans for your wellness business. * The intersection of Personal and Customer Stories: Explore the importance of the overlap between personal and customer stories, creating a co-creative relationship with your audience. * Emphasis on Authenticity: Understand the significance of authenticity in building a brand that truly connects with your customers. * Standing Out in the Digital Space: Learn how to differentiate your wellness business in the crowded digital landscape. * Crafting a Resonant Brand: Discover the elements that make a brand resonate with your audience and stand out from the competition.

Highlights * Business Purpose: Grasp the concept that a business's purpose is to generate customers who become advocates, fostering growth. * Super Fans vs. Followers: Differentiate between super fans and followers, understanding that super fans actively promote your business, contributing significantly to its success. * Co-Creative Relationship: Explore the idea of a co-creative relationship between your story and customers' stories, aiming to make your business irreplaceable and deliver a distinctive experience. * Digital Experience: Enhance the digital experience by simplifying processes, removing friction, and ensuring your brand's personality shines through in every interaction. * Brand Guides: Emphasize the importance of comprehensive brand guides, encompassing visual elements, language, and communication style to create a cohesive customer experience. * Freedom in Branding: Acknowledge the significance of freedom in branding, embracing uniqueness as a guiding force to create an authentic brand.

Quotes "Super fans are created at the intersection of your story and every customer's story."

"If you're creating something that everyone likes, you have not pushed the envelope far enough."

"Listen to your own internal signal. Your authentic voice is already inside you."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Check Creating Super Fans Book and 5 Customer Experience Lessons from the Eras tour blog of Brittany Hodak

Thank you for tuning in to The Well Pro Show with Cate Stillman and special guest Brittany Hodak. If you enjoyed this episode, be sure to check out Brittany's book, "Creating Super Fans," and explore the world of turning customers into passionate advocates. For more resources and personalized guidance, visit Wellness Pro Academy.

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In this enlightening podcast, Cate dives into a fascinating discussion with a special guest, Andrea Shuman. Andrea is an expert in the world of plant medicines, psychedelics, and the art of formulation. Join us as we explore the nuances of microdosing, the formulation of elixirs, and the broader cultural context surrounding these practices.

What You'll Get Out of Tuning In * Delve into the fascinating realm of microdosing and plant medicines with insights from Andrea Shuman. * Understand the formulation process behind elixirs and learn how they can be seamlessly integrated into your wellness routine. * Explore the cultural influences and societal perspectives that have shaped our intricate relationship with these powerful substances. * Gain valuable insights from Andrea's experiences and expertise, offering a unique perspective on the intersection of Ayurveda and plant medicines.

Highlights * Andrea provides valuable insights into the overprescribing epidemic and the widespread use of psychiatric medications. * The discussion touches on the cultural context and the need for respect and ritual in the use of plant medicines. * The unique approach to creating a "micro synergy base." * Explore specific formulations designed for various wellness goals, such as depression relief, stress management, and focus enhancement. * Gain a nuanced perspective on the non-addictive and even anti-addictive nature of certain psychedelics like psilocybin and LSD.

Quotes * "We haven't taught people how to commodify their relationship with medicines." * "Using Ayurveda as an intermediary for understanding that plants are beings, understanding that plants have spirit, can help be that intermediary for something that has a profound impact on the psyche, like mushrooms." * "Once we go primal, we have all the things to design whatever we want."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Check the Mycrodrops website and use promo code: CLUBTHRIVE10

As we wrap up this conversation, we encourage you to continue exploring the world of plant medicines and the transformative power they hold. Whether you're a wellness professional or curious about alternative approaches to well-being, there's much to learn and integrate into your journey. Connect with Andrea Shuman and explore the formulations she has crafted at mycrodrops.com. Thank you for tuning in, and may your path to wellness be filled with discovery and growth.

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Welcome to the Wellness Pro podcast. In this episode, we're joined by Donna O'Toole, an award-winning entrepreneur and bestselling author. Donna is the founder of August Recognition, a global awards agency that helps individuals and businesses raise their profile and achieve valuable awards and recognition for their achievements. Listen in as we explore the power of awards and recognition for wellness professionals and how you can strategically position yourself for success in the world of awards.

What You'll Get Out of Tuning In * Discover the impact of awards and recognition for wellness professionals. * Understand the importance of building case studies and measuring your impact. * Learn how to choose the right awards and categories for your niche. * Gain insights into building consumer confidence through awards and reviews. * Explore the Awards Accelerator program and how it can help you succeed.

Highlights * Donna shares how wellness professionals often downplay their achievements and impact, and why it's important to seek recognition. * She emphasizes the value of measuring impact with your clients and shares tips on how to create impactful case studies. * Donna discusses the significance of consumer confidence in the decision-making process and how awards and reviews play a crucial role. * She introduces the Awards Accelerator program, an eight-week course that guides you through the process of winning awards, and how it can benefit solopreneurs and small businesses. * Donna talks about the importance of planning and preparation when entering awards, and how awards can open up new opportunities and communities.

Quotes "It is not always about looking for a category that describes you; it's about looking for a category that describes the impact you're having."

"Start thinking now, okay, if I could just win one award, which award would that be? Is there an award I know about? Could I have a little Google?"

"Even the best companies in the world don't win everything. That was really lovely. It was always good to hear that back."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Outro Thank you for tuning in to this episode of the Well Pro Show. We hope you've gained valuable insights into the world of awards and recognition for wellness professionals. If you're ready to take your wellness business to the next level and unlock your true profit potential, schedule a free Unique Abilities Profit Consultation with Wellness Pro Academy today.

Don't miss this exclusive offer to discover the customized strategies that will guide your business to success. Visit WellnessProAcademy.com to sign up and unleash your Unique Abilities for a Profitable Wellness Business.

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Welcome to Wellness Pro Podcast, the show that brings you expert insights, strategies, and inspiration for running a successful wellness business and today we have Lauren Donahue, who is here to share her wisdom on retreat launch strategies for wellness professionals. Lauren is the founder of Laleigh Coffee and Rise Wellness Retreats, with years of experience in planning, marketing, and hosting transformational retreats. In today's episode, she'll reveal her Retreat Launch Formula, providing you with valuable insights into creating, promoting, and profiting from wellness retreats.

What You'll Get Out of Tuning In * Learn the essential steps to successfully plan and launch wellness retreats. * Discover strategies to overcome fatigue in messaging and keep your audience engaged. * Gain insights into offering all-inclusive retreat packages and pricing room and board. * Explore the benefits and challenges of collaborating with other wellness professionals for events. * Get inspired to unlock your profit potential and make your wellness retreats more successful.

Highlights * Planning a Profitable Retreat: Lauren shares her Retreat Launch Formula, a step-by-step guide to planning, pricing, promoting, and selling out transformational retreats. * Effective Messaging: Learn how to maintain clarity and consistency in your retreat messaging to keep potential attendees engaged. * All-Inclusive Packages: Explore the pros and cons of offering all-inclusive retreat packages, including room and board, and how to price them effectively. * Collaboration Opportunities: Discover the potential benefits and challenges of collaborating with other wellness professionals for your retreats and events. * Last-Minute Sign-Ups: Understand the importance of not giving up, especially in the last 48 hours before your retreat, and why some people prefer signing up at the last minute.

Quotes "Don't give up in the last 48 hours before your retreat. Keep talking about it, keep sharing, and stay energetic and abundant in your messaging." - Lauren Donahue

"Leaving money on the table happens when you stop promoting your event in the last few days. Stay open to last-minute sign-ups." - Lauren Donahue

"Collaboration can be challenging. Ensure clear communication and decision-making if you're partnering with others for an event." - Lauren Donahue

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Check out Lauren's Retreat Launch Formula and connect with her on Instagram @laurenldonahue and her website: www.laleighcoffee.com

Thank you for joining us on this episode of the Wellness Pro Podcast. We hope you found valuable insights from Lauren Donahue on retreat launch strategies for wellness professionals. Whether you're planning your first retreat or looking to enhance your existing ones, remember that persistence and clarity in your messaging can make all the difference in attracting participants and maximizing your profits.

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Welcome to the Wellness Pro Podcast where Emma Holly, an experienced scar therapist, generously imparts her profound insights and expertise concerning the realm of scars. Throughout these episodes, Emma unravels the profound implications of scars on both physical and emotional well-being, shedding light on the substantial influence they wield. Emma goes on to elucidate the significance of scar therapy, illuminating its potential to bring about transformation for those contending with scars, regardless of whether these scars are conspicuous or concealed.

What You'll Get Out of Tuning In * Explore the profound impact of scars on physical and emotional health. * Gain insights into the world of scar therapy and its transformative potential. * Understand the hidden consequences of scars, both visible and concealed. * Learn about the various types of scars and their unique challenges. * Discover gentle and effective techniques for scar management. * Understand the importance of addressing internal adhesions and scar-related issues. * Explore success stories of individuals who have benefited from scar therapy. * Gain a broader perspective on the impact of scars on overall well-being.

Highlights * Scar therapy plays a vital role in physical and emotional health, as scars retain trauma memories. * Understanding the story behind a scar is essential for holistic healing. * Holistic scar therapy considers both the physical and emotional components of scars. * Gentle, mindful approaches often yield more effective results in scar therapy. * Scar therapy can significantly improve scar tissue health and overall well-being. * It's never too late to seek relief and healing through scar therapy, even for long-standing cases.

Quotes * "Scars hold the memory of trauma, impacting both our physical and emotional well-being." - Emma Holly * "Scar therapy creates a safe space for healing, addressing both the body and the mind." - Emma Holly * "Every scar has a story, and acknowledging this is crucial for our healing journey." - Emma Holly * "Holistic scar therapy considers the physical and emotional aspects of scars." - Emma Holly

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37 * Get access to Restore Scar Therapy training. Use promo code: thrivewithcate

Thank you for joining us in this new Wellness Pro Podcast and gained valuable insights into the transformative power of scar therapy, not just for physical health but also for emotional well-being. Remember, your scars tell a story, and it's up to you to help them heal and write a new chapter. Stay tuned for our next episode, exploring more topics in health and wellness.

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Welcome to the Wellness Pro podcast where Nina Saacks, a dedicated wellness entrepreneur, embarks on an illuminating journey with Cate Stillman. Nina shares her vision of building a wellness club, an experienced hand in the wellness business realm, and offers expert guidance to refine her strategy. Join us as they dive deep into the process of crafting a wellness club that thrives, from cultivating a crystal-clear vision to creating powerful funnels that resonate with potential members.

What You'll Get Out of Tuning In * Valuable insights into building a successful wellness club. * Expert guidance on defining and refining your club's vision. * Strategies for identifying and connecting with ideal members and hubs. * Deep understanding of crafting effective and resonant funnel experiences. * Insights for leveraging the power of FOMO (Fear of Missing Out) in your funnel. * Inspiration for taking your wellness club vision to new heights, whether you're a seasoned entrepreneur or just starting your journey.

Highlights * The importance of building a community of belonging and becoming is emphasized. * Advises on defining the "right people" for your club and how to communicate this to potential members. * The significance of focusing on the vibrational level of your vision and daily practices is discussed. * Emphasizes the importance of continually asking how you can help potential members find your club. * The concept of a "hub funnel" for different types of hubs and avatars is introduced. * FOMO (Fear of Missing Out) is highlighted as a powerful tactic for attracting and retaining club members. * The ultra-social nature of humans is discussed, emphasizing the benefits of belonging to a wellness club.

Quotes * "Your vision is the compass that will guide your wellness club's journey." – Cate * "Initiating change isn't always easy, especially when people haven't caught up to your vision." – Nina * "Humans are inherently ultra-social beings; the right club can offer a richer experience than going solo." – Cate

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Tune in to explore the intricate world of building a successful wellness club and uncover the secrets to unlocking your unique abilities in the realm of wellness entrepreneurship.

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In this podcast, Dave McConaghay, a wellness professional and board member of an Ayurveda organization, discusses his role as the MC of an upcoming Colorado Ayurveda conference. He seeks guidance on how to make the event impactful, engage attendees, and promote his offerings without overshadowing the conference's purpose.

What You'll Get Out of Tuning In * Insights into effectively navigating the role of an MC at a wellness conference. * Strategies for balancing personal promotion with the event's primary objectives. * Tips for creating a positive and engaging experience for conference attendees. * Practical advice on crafting impactful scripts and pitches to promote offerings. * Ideas for generating creative approaches to self-promotion while maintaining the event's vibe. * Understanding the importance of practicing self-promotion and preparing engaging interactions.

Highlights * Balancing MC Role and Self-Promotion * Navigating Self-Promotion Complexity * Creating a Festive Atmosphere * Overcoming Self-Limitations * Establishing Meaningful Connections * Reverse Engineering for Success * Innovative Promotion Techniques * Embracing Playful Promotion * Shifting Mindset

Quotes * "You're modeling the way for other MCs who are donating a third of their working hours in a year, if not more, to making an event happen, and you're showing them how to do that sustainably." * "Assume that It's actually really interesting... it goes to ideation and ideation, volume's key." * "This is your work. This is your spiritual path. It's not something else. It's like, this is it." * "What can we process together so that this organization, because if we don't thrive, it doesn't thrive."

Links Get access to Uplevel Your Life here. Use promo code: UPLEVEL37

Get access to Lead Your Club here. Use promo code: LEAD37

Colorado Ayurveda conference

This podcast provides valuable insights and practical advice for a wellness professional aiming to make an Ayurveda conference impactful and effectively promote his offerings while maintaining a balance between the event's goals and the attendees' experience. It emphasizes the importance of embracing self-promotion, reverse engineering desired outcomes, and fostering a lighthearted and authentic approach to engaging with the audience.

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The podcast episode features a conversation between Joanna Sapir and Cate Stillman, delving into the intricacies of creating effective sales processes for wellness professionals. They explore topics such as marketing strategies, pricing, overcoming objections, and building a successful client-provider relationship.

What You'll Get Out of Tuning In * Insights into cultivating a positive mindset around sales for wellness professionals. * Strategies for building long-term and meaningful relationships with clients. * Effective marketing techniques, including addressing objections and sharing client transformation stories. * Understanding the dynamics of proper pricing strategies for different program levels. * Learning how to coach potential clients to make informed decisions aligned with their desired outcomes. * Appreciating the power of changing clients' beliefs about their self-worth and investment in their well-being.

Highlights * Mindset and Selling: The conversation starts by addressing the importance of embracing a positive mindset around sales. Viewing sales as a way to provide value and create transformation shifts the perspective from transactional to relational. * Long-Term Client Relationships: Building meaningful, long-term relationships with clients is emphasized as an essential aspect of successful sales processes. Focusing on clients' well-being and being on their team contributes to their overall experience and progress. * Effective Marketing: The speakers discuss the significance of addressing potential objections and challenges in marketing materials. Sharing stories of clients' journeys and transformation can help potential clients relate and envision their own success. * Pricing Strategies: Proper pricing is discussed as an integral part of effective sales processes. Higher-priced programs are often easier to sell because they attract clients who are more committed to their goals. * Coaching to a Decision: Overcoming objections is reframed as a coaching conversation that empowers potential clients to envision their future and align their actions with their desired outcomes. * Belief Change: The conversation highlights the power of changing clients' beliefs about their worth and investment in themselves. A well-structured sales process should facilitate this change through coaching and meaningful conversations.

Quotes "Sales is simply the process of getting your clients to buy into their own transformation." - Cate Stillman

"Clients want to know that they have a partner in their journey, not just a transaction." - Joanna Sapir

"You should never feel like you're trying to convince people. You should never be in a situation where you're arguing with them." - Cate Stillman

"Notice what you're noticing. Notice what you're observing in the world, because that's your marketing." - Joanna Sapir

"Every single person you've ever talked to is completely appropriate and very caring to reach out to in four months, six months, and check-in." - Cate Stillman

Links Get access to Uplevel Your Life here. Use promo code: UPLEVEL37

Get access to Lead Your Club here. Use promo code: LEAD37

The podcast conversation provides valuable insights into creating effective sales processes tailored to the needs of wellness professionals. By shifting their perspective on sales, focusing on building relationships, addressing objections, and coaching potential clients to decisions, wellness pros can enhance their impact and success in the industry.

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Welcome back to another episode of Wisdom, Wealth, and Wellness Pro Academy! In this episode, we sit down with Danielle Chevalier to explore the transformative power of a simple funnel in her wellness business. Discover how Danielle's journey led her to focus on two key points: pain relief and self-nourishment through growing food. Join us as we delve into the challenges of reaching her target audience, the beliefs she aims to change, and the unique approach she takes to bring order and harmony to her clients' lives.

What You'll Get Out of Tuning In: * Explore the power of a simple funnel in the wellness business. * Learn how to connect deeply with your audience. * Discover the focus on pain relief and self-nourishment. * Overcome challenges in reaching your target audience. * Change beliefs around productivity and fear of clubs. * Use authentic member testimonials for effective marketing. * Leverage hubs for value exchange and cross-promotion. * Gain insights to streamline your wellness business approach.

Highlights: * Embrace the potential of a straightforward funnel for wellness success. * Empower your connection with your audience through authentic engagement. * Navigate the realms of pain relief and self-nourishment within your business. * Tackle the challenge of targeting specific audiences effectively. * Transform beliefs around productivity and club participation for positive change. * Harness the persuasive impact of genuine member testimonials. * Utilize hubs for mutual value exchange and strategic cross-promotion. * Gain valuable insights to streamline your wellness business approach effectively.

Quotes: "We don't need to do all the things. We just really need to do this thing next."

"Your job is to go to everyone's house and capture the video testimonials."

"Don't lose the forest for the trees. The whole point of a hub is to go 10 to one."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Thank you for joining us on this episode of Wisdom, Wealth, and Wellness Pro Academy. We hope you've gained valuable insights into creating order and harmony in the wellness industry. Remember, by focusing on pain relief, productivity, and fostering a sense of community, you can make a significant impact on your clients' lives. Stay tuned for more transformative conversations on our next episode!

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Join us as we dive into a thought-provoking conversation that unveils the art of incorporating intuitive techniques into the world of sales. Prepare to embark on a journey of discovery, where discomfort is transformed into a powerful tool and delayed gratification takes center stage as a key to unlocking profound decision-making insights. Join Cate and Sharon Rudy for an insightful discussion that delves into the psychology of wealth, investing, and the enchanting world of wisdom. Get ready to uncover the secrets behind creating a crystal-clear vision of success and translating abstract aspirations into tangible realities. So, tune in now and open the door to a realm where sales, intuition, and transformation intertwine.

What You'll Get Out of Tuning In * Learn how to incorporate intuitive techniques into sales conversations. * Gain insights into understanding and managing discomfort during sales interactions. * Discover the psychology behind delayed gratification and its impact on decision-making. * Understand the difference between buying material items and investing in wisdom. * Explore ways to create a clear and vivid vision of desired outcomes. * Find out how to make abstract concepts tangible and relatable to real-life experiences. * Gain practical tips for improving your sales skills and building authentic connections with prospects.

Highlights * Intuitive Sales Techniques: Cate emphasizes the importance of intuitive coaching in sales, highlighting the power of connecting with prospects on a deeper level beyond rationality. * Delayed Gratification: The conversation delves into the concept of delayed gratification and how it impacts decision-making. Cate explains that understanding delayed gratification can lead to more effective sales strategies. * Comfort with Discomfort: Cate discusses the discomfort that arises in sales conversations and suggests embracing moments of pause and silence to create space for reflection and deeper connection. * Normalizing Wise Investments: Cate distinguishes between buying material things and investing in wisdom, urging listeners to shift their mindset towards making wiser investments for long-term benefits. * Creating a Vision: Cate encourages prospects to visualize their desired outcomes and place a value on their aspirations, fostering a deeper understanding of what they truly want and its worth. * Making the Abstract Real: Cate advises making abstract concepts tangible by connecting them to real-life experiences and outcomes, helping prospects see the practical value in their investment.

Quotes "The more wisdom you have, usually the less stuff you want or need."

"Change your thinking, change your opportunity, change your results."

"You already are what you want... You can experience the outcome that you'll have a year from now in your energy body right now."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

The podcast conversation provides practical insights into intuitive sales techniques, addressing discomfort, and understanding delayed gratification. By incorporating these strategies, listeners can enhance their sales approach and build more authentic and effective connections with prospects.

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Welcome to Wellness Pro Academy, formerly known as Yoga Health Coaching. In this podcast episode, Cate Stillman is joined by Uschi Inkofer, a coach based in Germany near Munich. They discuss Uschi's coaching experience and her niche, which focuses on women aged 45 and above going through menopause. The conversation revolves around the challenges of getting new members into her program.

What You'll Get Out of Tuning In * Learn about the common obstacles faced by women in Uschi Inkofer's niche when considering joining her program. * Gain valuable insights on reverse engineering decisions to achieve long-term goals. * Understand the importance of building trust in oneself and in the coaching program. * Discover the true value of making positive changes in their lives and overcoming resistance to change.

Highlights * Uschi's coaching niche: Women aged 45 and above experiencing menopause. * Challenges in getting new members into the program. * The importance of reverse engineering decisions based on long-term goals. * Helping clients identify specific and valuable goals for themselves. * Understanding the significance of trust in making transformative decisions. * Strategies to handle time objections and overcome resistance to change. * The role of trust in breaking the flight or fight response to create lasting change.

Quotes "If she just keeps going on her own, making decisions according to her current beliefs and her current assumptions, things are not probably gonna get better."

"What beliefs and assumptions do they have right now that would need to change for them to become a member?"

"Their health is more important. How they feel every single day in their body, how their habits are forming their future is simply more important."

"Trust is a really, really important thing today because all people are in such a flight and fight state, and they need to trust that they can come out of this."

"This is short-term decision making, whereas long-term decision making leads to greater time freedom and being present and available."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Tune in to gain valuable insights and inspiration for your personal growth journey and business endeavors.

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In this insightful podcast episode, Cate Stillman and Kate Dupays delve into the transformative power of circadian habits and the significance of co-creation in the wellness business. Join them as they explore how habit evolution leads to identity evolution and how club owners can build a thriving community by engaging with their members.

What You'll Get Out of Tuning In * Learn how identity evolution occurs through the development of empowering habits. * Understand the role of patience and supportive environments in achieving long-term success in personal growth and business. * Discover the importance of co-creating with club members and fostering a sense of ownership within a community. * Gain insights into pricing and selling in the wellness business and building strong convictions to attract ideal clients. * Learn essential sales skills and strategies for generating leads to fuel business growth. * Gain practical strategies for overcoming challenges in pricing, selling, and mastering skills in the wellness industry. * Find inspiration from real-life experiences, such as skiing through challenging terrains, as metaphors for overcoming difficulties in business and life.

Highlights * Significance of circadian habits in personal growth and identity evolution. * Embracing deep, slow energy and its role in experiencing breakthrough moments. * Co-creating with club members for engagement and a supportive community. * Challenges of pricing and selling in the wellness business. * Importance of building strong convictions about offerings and pricing to attract ideal clients. * Mastering essential sales skills and strategies for lead generation. * Drawing inspiration from personal experiences to overcome business obstacles.

Quotes "Once your habits are dialed in with circadian habits, you're seated in yourself, awake to who you are now, and now you get fired up with vision and purpose."

"It's okay if progress is slow, as long as you have the container for both fast and slow growth."

"Co-creation with members makes them feel essential and engaged in steering the club's direction."

"Understanding members' fears and desires is crucial for tailoring offerings effectively."

"Mastering the skill of sales and generating leads is essential for business growth in the wellness industry."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Tune in to gain valuable insights and inspiration for your personal growth journey and business endeavors.

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Welcome to Wellness Pro podcast, where we explore inspiring stories of individuals making a positive impact in the world of holistic health and well-being. In this episode, Cate Stillman sits down with Helen Tan, a passionate individual on a mission to create a holistic health club for engineers, designers, and creatives. Join us as we delve into her journey, discussing the challenges and strategies involved in building a thriving community centered around introverts.

What You'll Get Out of Tuning In * Insights into the process of creating a holistic health club that caters to engineers, designers, and creatives. * Understanding the unique challenges and needs of introverts in building a community. * Tips and strategies for engaging potential members through social media and direct messaging (DMs). * Exploring avenues for revenue generation and potential partnerships.

Highlights * Helen shares her vision for creating a holistic health club and her target audience's unique needs. * Cate emphasizes the importance of empathy in crafting messaging that resonates with the target audience. * The conversation explores the concept of a "pipeline" to attract and retain club members effectively. * Strategies are discussed for overcoming limiting beliefs and designing workshops for companies. * Insightful discussions on utilizing LinkedIn as a potential revenue avenue and forming valuable partnerships.

Quotes "Empathy is key in understanding the struggles and desires of our target audience."

"The pipeline approach ensures a steady flow of engaged members in the club."

"Direct messages (DMs) create a personal connection that fosters engagement and trust."

"Understanding your unique value proposition helps in attracting the right members."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

In this enlightening conversation with Helen, we learn the power of empathy and understanding in creating a holistic health club that serves its members' needs. The strategies discussed provide valuable insights into building a thriving community while overcoming challenges. We hope this episode inspires you to make a positive impact and build your own community focused on holistic health and well-being.

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In this episode of the Wellness Pro Academy podcast, Cate Stillman is joined by Louise Charman James to discuss how to set up effective structures for marketing and administration in a wellness professional business. Louise recently completed her year-long program and has questions about creating systems that can bear the weight of her work and allow for more fluidity. Cate provides insights and suggestions to help Louise streamline her processes and enhance her offerings.

What You'll Get Out of Tuning In * Learn how to set up structures for marketing and administration in a wellness pro business * Discover strategies to delegate tasks and reduce overwhelm * Understand the benefits of creating different levels of membership and pricing options * Gain insights into building a strong community and facilitating deep connections among members

Highlights * The importance of creating different levels of membership and pricing options to cater to different client needs * Streamlining marketing efforts by focusing on booked appointments and leveraging testimonials * Utilizing video content, such as YouTube videos, to engage with your audience and provide value * Collecting member testimonial videos to showcase the transformative impact of your programs * Incorporating interactive elements and facilitation into your content to foster deeper connections

Quotes "The structure can start to bear some of the weight of my work, so that the work is a little bit more fluid."

"The limitation on the value of those sessions as well, because everyone's getting the same thing and it's all included."

"Just focus on the number of booked leads on your calendar."

"Focus on the transformation and impact of your work, and capture member testimonial videos to showcase it."

"Streamline your marketing efforts by providing valuable content through YouTube videos and leveraging your existing email list."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Streamlining your marketing efforts and focusing on booked appointments will be key in maximizing your impact and attracting new clients. By leveraging testimonial videos and creating engaging content on platforms like YouTube, you can showcase the transformative power of your work and build connections with potential clients, ultimately leading to the growth and success of your wellness pro academy. Tune in for more episodes like this!

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In this episode of the Wellness Pro Academy Podcast, Cate Stillman is joined by Leah Murphy, a Somatic Experiencing Practitioner and Herbalist from Sitka, Alaska. They discuss the challenges and resistance faced by healers in the marketplace and explore strategies for embracing their calling while navigating the world of entrepreneurship.

What You'll Get Out of Tuning In * Insight into the journey of a somatic healer and the role of the nervous system * Understanding the challenges and resistance faced by healers in the marketplace * Strategies for overcoming fear, low motivation, and resistance in pursuing one's calling * Exploring the importance of somatic practices and their application in marketing and sales * Embracing the archetype of a warrior-merchant-healer and finding strength in vulnerability

Highlights * Recognizing the language of the nervous system and coming back into rhythm with oneself * The internal struggle of fear of success and accepting the responsibility of being a healer * The role of somatic experiencing in healing and communicating at the level of the nervous system * The challenges faced by healers in the marketplace and the need to balance sensitivity and resilience * Exploring the historical context of healers and their roles in different cultures. * Understanding the significance of the hero's journey in the context of entrepreneurship and healing * Overcoming patterns and old wounds through embracing the shadows and taking ownership * Tending to the younger self and finding solace in connecting with others * The importance of a holistic approach to healing that integrates personal and professional growth

Quotes "I love how people learn the language of their nervous system so they can come back into rhythm with themselves."

"The marketplace is a dangerous, shady place, but it's where exchange happens."

"You can't fight with reality. You'll trash your nervous system if you do."

"Your business is your healing path. The challenges are just part of the hero's journey."

"The goal has to be greater than the momentary circumstance. You have to really want it."

"Owning the shadows and being vulnerable allows you to transcend patterns and become the queen of your underworld."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

In this thought-provoking episode, Cate Stillman and Leah Murphy delve into the journey of healers and the challenges they face in the marketplace. They emphasize the importance of somatic practices, overcoming resistance, and embracing one's calling as a warrior-merchant-healer. By integrating personal healing with professional growth, healers can navigate the marketplace with resilience and authenticity.

Tune in to gain valuable insights and inspiration for your own journey as a healer.

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In this episode, join Cate Stillman and her guest Cheryl Kagan as they dive into a candid conversation about personal growth, overcoming burnout, and finding joy and fun in life. They discuss the importance of reinvention, embracing vulnerability, and the power of letting go of control. Get ready to be inspired and motivated to live a life filled with fun and authenticity.

What You'll Get Out of Tuning In * Insights on reinventing your identity and embracing personal growth * Tips for overcoming burnout and finding balance in life * Ideas for incorporating more joy and fun into your daily routines * Inspiration to let go of control and embrace vulnerability * Understanding the process of personal identity evolution * The role of fun in building a vibrant community

Highlights * Rediscovering Passion: Releasing tension and rediscovering love for your hobbies. * Embracing Fun: Bringing joy and fun to clubs and communities for a naturally enjoyable atmosphere. * Overcoming Anxiety: Advice on navigating anxiety by letting go and not trying to control everything. * Evaluating the Impact of Inflation: The need for evaluation during brand and product changes amid economic uncertainties. * Embracing Playfulness: Allowing flow and playfulness for personal and professional growth. * Finding Balance: Recognizing burnout and prioritizing self-care and retreats for balance.

Quotes "Just allow and relax, and see what flows. That's where the magic happens."

"Sometimes, we need to lose ourselves to find what truly balances us."

"No one will engineer the experiences you want to have. You have to take charge and create them yourself."

"Just allow yourself to reinvent. That's the whole identity evolution lesson."

"Wake up and ask yourself, 'What sounds fun to me right now?' and then just do that without hesitation."

"Letting go and having fun is even meditation."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

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Welcome to the latest episode of our podcast, where we explore the world of coaching businesses and the keys to success. In today's episode, we have a special guest, Betsy Rippentrop, who will share her journey of building a thriving coaching company and transitioning from a digital marketing focus to a client-centered approach. Get ready to gain valuable insights and strategies for creating a client-focused coaching business that flourishes in today's competitive market.

What You'll Get Out of Tuning In * Learn how to assess and transform your existing business model to prioritize client needs. * Discover strategies for streamlining operations and increasing profit margins. * Explore the benefits of hiring internationally and cultivating a growth-oriented team. * Overcome fears and hesitation associated with offering high-priced coaching programs. * Gain insights into the spiritual depth of clients and its impact on personal growth. * Understand the power of investing in personal and spiritual growth for business success. * Discover tips for designing an amazing mastermind experience that connects members on a deeper level.

Highlights * Understanding the Current Business Model * Streamlining Operations and Increasing Profit Margin * Hiring Internationally and Cultivating Growth * Overcoming Fear of High-Priced Programs * The Journey of Spiritual Depth * Investing in Growth and Transformation * Designing an Amazing Mastermind Experience

Quotes "In order to create a client-focused coaching business, it's crucial to assess and understand your existing business model and identify areas for improvement."

"Hiring high-ticket clients can not only increase profit margins but also streamline operations by working with committed individuals who have already achieved success."

"By hiring team members from diverse backgrounds, particularly internationally, you can create a supportive environment that fosters growth for both the team and the company."

"It's important to recognize the value and return on investment for qualified clients, and not let fear hold you back from offering high-priced coaching programs."

"To truly connect with clients and support their personal growth, it's essential to understand and address their spiritual depth."

"Seeking higher order thinking and relationships, and investing in transformative experiences, can propel your personal and business growth to new heights."

"By incorporating live events and unique locations, you can create a mastermind experience that fosters deep connections and enriches the lives of your members."

Tune in to this insightful episode as we delve into the world of client-focused coaching businesses with Betsy and discover the strategies and mindset shifts necessary to build a thriving coaching business that caters to the needs and desires of your clients.

Join us again next time for more inspiring conversations on building successful coaching ventures.

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In this episode, we delve into the power of embracing our authentic selves and integrating all aspects of our lives. Our guest, Sanjay Gadasalli, shares his transformative experience in an up-level workshop and the clarity it brought him. He also discusses the importance of surrounding oneself with like-minded individuals who inspire and uplift.

What You'll Get Out of Tuning In * Discover the benefits of showing up as your full, authentic self * Understand the significance of integrating different parts of your life * Explore the potential for personal and financial growth through authenticity * Gain insights into using AI and technology to leverage opportunities

Highlights * Sanjay reflects on the impact of the workshop, feeling more integrated and aligned * The importance of being true to oneself and the ripple effect on relationships * Sanjay's aspirations to become an integrative physician and explore various projects * The potential for travel and experiencing different cultures, aligning with personal values * Exploring the concept of being a wellness tourism influencer and leveraging social media * Integrating psychedelic psychotherapy and regenerative medicine into future endeavors * Embracing a nomadic lifestyle while pursuing passions and helping others * The possibilities of collaborations and side hustles with like-minded individuals

Quotes "Showing up as my full self allows me to be more integrated and inspire others."

"Being authentic is not just about me; it's about the people I'm going to help."

"Embracing all parts of myself opens up new opportunities and brings clarity."

"Traveling the world and reporting on wellness trends as an influencer is exciting."

"Using AI and technology can unlock new avenues for personal and professional growth."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

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In this episode, Cate Stillman from Wellness Pro Academy discusses the process of writing a book with guest Kay Hebbourn. They explore the pros and cons of self-publishing versus traditional publishing for a book.

What You’ll Get Out of Tuning In * Gain insights on writing a book for people with ADHD using Ayurveda and natural methods * Explore the impact of book titles and target audience * Learn about the pros and cons of self-publishing versus traditional publishing * Understand how to establish yourself as an expert in the field * Discover strategies for networking and connecting with industry professionals * Discuss the benefits and drawbacks of working with a publishing company * Consider factors like accessibility, pricing, and ownership of content * Get practical advice from an experienced author who has been through the publishing process.

Highlights * Choosing a title that appeals to a broader audience and enhances searchability * The importance of targeting specific readership while keeping accessibility in mind * Exploring the potential networking opportunities and credibility associated with traditional publishing * Understanding the downsides of traditional publishing, including loss of control and limited royalties * The advantages of self-publishing, such as retaining ownership, controlling pricing, and quicker time-to-market

Quotes "You want to connect with platforms, and there's nothing stopping you from doing that right now."

"Publishers are looking for writers that have marketing platforms."

"If you want accessibility, owning your own content allows you to price it accordingly."

"Writing a good enough book can prove itself in the marketplace and be picked up by a publisher."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

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Hey, everyone! It's Cate Stillman with the Wellness Pro Academy podcast. In this episode, I have a coaching session with Nina Saacks, a yoga teacher and rebranding enthusiast. Join us as we dive into the exciting journey of rebranding and creating a global impact. Get ready for some valuable insights and inspiration!

What You'll Get Out of Tuning In * Learn how to simplify your life and create a freedom-based lifestyle * Gain insights into rebranding strategies and practical considerations * Understand the significance of being a futurist and staying ahead of market trends * Explore the challenges and opportunities of rebranding for a more global approach

Highlights * The vision behind Yoga Awakening Africa and its evolution over time * Nina's realization of the need for a rebrand as she transitions to a remote lifestyle * The importance of expertise and convictions in creating a successful yoga club * Embracing simplicity and focusing on habits to enhance personal practice * Exploring the possibility of a VIP club and expanding beyond simple sadhana

Quotes "The world economy is moving fast, and as a futurist, you don't have to wait for the market to catch up."

"Yoga is freedom, living your life. Don't miss your life."

"It's radical to be more interested in your own life than in distractions like TV or ballgames."

"Rebranding gives you the opportunity to attract the right people and showcase your unique offerings."

"The web connects us all, allowing for a global community and new possibilities."

"Pivot or layer—choose the rebranding approach that suits your vision and goals."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Remember, rebranding is a personal journey, and you have the freedom to choose the approach that resonates with your vision and goals. Don't hesitate to scrap the old and start afresh or creatively rename your existing platforms. The key is to align your brand with your future self and embrace the exciting opportunities that lie ahead.

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In this podcast episode, Cate and Mary Westley delve into the world of creating an engaging community centered around well-being and personal growth. Mary shares her experience and insights on building a successful community platform and navigating the challenges along the way. From simplifying the user experience to incorporating effective video features, Cate and Mary explore the key elements that contribute to a thriving community. Tune in to discover the strategies and mindset necessary to lead and cultivate a supportive environment.

What You'll Get Out of Tuning In

• Insights into building and managing an engaging community platform.
• Understanding the importance of simplicity and user-friendly features.
• Tips for incorporating effective video content and engagement.
• Learning to lead and structure a community around a specific mission.
• Exploring strategies for facilitating discussions and fostering connections.

Highlights

• The importance of simplifying the user experience to create a centralized hub for community members.
• Balancing the desire for multiple courses within the community with the need for simplicity and ease of access.
• Leveraging video content creation tools, such as Loom, to enhance engagement and deliver valuable messages.
• The evolving perception of challenges with the community platform and the role of feedback in addressing concerns.
• Recognizing the significance of testimonials and understanding why showing up is crucial for community leaders.
• Building the structure of the community around a mission, focusing on facilitating discussions and guiding members through transitions.
• Exploring strategies like utilizing breakout rooms to enhance interaction and connection among community members.

Quotes

"People appreciate simplicity and having a centralized place for all their community needs."

"Video content creation tools like Loom provide an accessible way to share valuable insights with the community."

"Building a community is about creating the structure around the mission, not just filling it with content."

"The role of community leaders is to facilitate discussions and guide members through their journeys."

"Over time, the community's functionality and engagement will improve and evolve."

Links

• Get access to Uplevel Your Life here. Use promo code: UPLEVEL37
• Get access to Lead Your Club here. Use promo code: LEAD37

Tune in to the full episode to gain deeper insights into building and managing an engaging community for well-being and growth.

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Welcome to today's episode of our podcast! Today, we have a very special guest, Shea Lehnen, who is a 500-hour yoga teacher and a leader in the Club Thrive community. Shea has an inspiring story to share with us about how being a part of this community has helped her structure her coaching practice and expand her business. What you’ll get out of tuning in

• Insights on the benefits of joining a coaching community for wellness professionals
• Inspiration to create a structure for working with clients in a more efficient and effective way
• Strategies for increasing income and achieving greater work-life balance
• Tips for upleveling your coaching skills and living a healthier, more vibrant life
• Lessons on how living your message can attract more clients and create organic growth for your business
• A real-life success story of a wellness coach who transformed her business and personal life through joining a coaching community.

Highlights

• How Shea transitioned from one-on-one coaching to group coaching in the Yogahealer community
• The immeasurable freedom she gained from working for herself and being able to work remotely
• How living and feeling better translates to greater impact and a more organic enrollment process
• The attitude Shea brings to her sales and enrollment process

Quotes

"When we're living better and feeling better, it just translates. And people are attracted to me."

"When you're living it and people see that, they know that and they want the Kool-Aid, they want to be in your presence and they want to feel the way you feel."

"When we're living better and feeling better, it just translates. And people are attracted to me. There was a time where I would enroll and it felt a little sticky. It felt kind of hard to get people. And now it's so organic, I mean I don't have to put out very much."

"I always thought if you're a wellness coach or you're doing anything that is promoting wellness, you should look and feel and embody what you're teaching. And that's what I really loved about Yogahealer, that you could just see that everyone in that community was just radiating and it was magnetic."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

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Podcast Intro:

In today’s episode: how to grow your wellness business through partnerships. Cate and her guest today, Jennifer Smith, will be sharing their experience and insights in building a successful wellness business and how you can leverage partnerships to grow your own business.

What you'll get out of tuning in:

Cate and Jennifer discuss approaches to marketing and growing your wellness business through partnerships, which is more effective than traditional methods like Facebook ads or one-on-one consultations.

Cate shares her proven strategies for identifying the right partners, crafting compelling offers, and tracking your results. You'll also hear real-life examples of successful partnerships and how they've helped other wellness entrepreneurs grow their businesses.

Highlights:

• The benefits of partnering with other businesses and organizations to grow your wellness business.
• How to find potential partners and create a mutually beneficial partnership.
• The importance of tracking your outreach and partnership results.
• Tips on building long-lasting relationships with partners and growing together.
• Cate's background and experience in the wellness industry
• The power of partnerships in growing your business
• How to identify the right partners for your business
• Crafting compelling offers that benefit both parties
• Tracking your results to measure success
• Real-life examples of successful partnerships in the wellness industry

Quotes:

"As you unlock clubs, you build and grow together. You're constantly in referral to each other."

"Partnerships are really just exposure for exposure."

"It's all about the women who've been in your club. That to me is really what it's all about. It goes right through us to the people that need it the most."

"Find partners that align with your values and mission, and create win-win partnerships that benefit both parties."

"Cultivating relationships with other businesses and organizations can be a game-changer for your wellness business."

"Partnerships are about creating a win-win situation for both parties involved."

"By tracking your results, you can see what's working and what's not, and make adjustments accordingly."

"Successful partnerships are built on trust, communication, and a shared vision for what you want to achieve."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

If you're looking for new ways to grow your wellness business and want to learn how to create effective partnerships, then this episode is for you. So, let's dive in and learn from Cate's expertise.

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Cate Stillman reaches out to Tad Hargrave Marketing for Hippies in launching CLUB THRIVE. Tad coaches Cate on marketing that spreads to the people who need to hear your message most.

What you’ll get out of tuning in:

If you're a wellness professional, this episode is for you. Tad will be discussing various marketing strategies that can help you build a successful practice. He'll be talking about the importance of timing, awareness, and the fit when it comes to marketing. He'll also share his thoughts on why clubs work, the three rules of marketing, and how to create remarkable content that people will want to share.

Highlights:

• The importance of timing and awareness when it comes to showing up in your prospects' lives.
• The fit: what your clients need to do if they want to work with you.
• How to send a signal based on filters.
• Why clubs work and how they can benefit your business.
• The one way to kill your business: trying to be everything to everyone.
• The three rules of marketing: getting people's attention, filtering, and lowering the risk of people taking the first step.
• The basics of Hub Marketing and how to make something remarkable.
• The importance of making your offering easy to remember and worth spreading the word.
• Content marketing tips and how to create something so useful that people will want to share it.
• Why wrong clients can create drama and why filtering is important.
• How to use a proviso as a filter.

Quotes:

• "The perfect moment to show up in your prospects' lives is when they are ready for what you offer."
• "If you are going to work with us, you are going to need to do x, y, z."
• "Filters are a way to send a signal to your prospects about what they need to do to work with you."
• "Clubs work because they create a sense of community and belonging."
• "The one way to kill your business is to try to be everything to everyone."
• "The three rules of marketing are getting people's attention, filtering, and lowering the risk of people taking the first step."
• "Hub Marketing is about creating something remarkable that people will want to share."
• "Content marketing is about creating something so useful that people will want to share it."
• "Wrong clients can create drama and take up too much of your time and energy."
• "Using a proviso as a filter can help you attract the right clients and repel the wrong ones."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

Thank you for tuning in to this episode of our podcast. We hope you found it informative and helpful. Be sure to check out our other episodes and stay tuned for more exciting guests and topics.

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Podcast Intro:

In today's episode: how wellness professionals can leverage hub marketing to find their ideal clients. Cate’s guest today is Tad Hargrave, an expert in hub marketing and founder of the Hub Marketing Roadmap.

What you'll get out of tuning in:

In this episode, Tad Hargrave coaches Cate and the wellness pros at Wellness Pro Academy on hub marketing, including the stages of becoming a hub, finding your ideal client's hubs, and building relationships with complementary businesses. Tad shares with his clients in various wellness modalities, use of hubs, networking tips, and how to use affiliate marketing and endorsements to grow your business.

Highlights:

• How does social media reinforce insecurities for wellness pros?
• Why we want wellness pros to focus on being wellness pros, not digital marketers
• How to make it easy for your ideal clients to find you
• Are your ideal clients already looking for you?
• Which hubs are where your ideal client spends time and attention
• How to build relationships with complementary businesses
• Examples of hubs for wellness professionals from bodyworkers to yoga teachers to holistic wellness practitioners
• What is the role of free presentations in hub marketing?
• How to Niche yourself to get on podcasts as a guest
• Examples of wellness pros working in weight loss, energy medicine, and Chinese medicine
• How to network to reach hubs
• How to use hubs for endorsements and affiliate marketing
• When to pay hubs directly for ads on podcasts or Facebook pages

Quotes:

• "We want wellness pros to be wellness pros, not become digital marketers."
• "Our ideal clients, by definition, are already looking for us."
• "Where your ideal client spends time and attention is a hub."
• "Self-promotion is kryptonite for most of us."
• "When you reach out, don't assume it'll be a fit."

Links * Get access to Uplevel Your Life here. Use promo code: UPLEVEL37 * Get access to Lead Your Club here. Use promo code: LEAD37

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Podcast Intro:

Changes in life are not easy things to achieve. Changing requires a lot of dedication and hard work, it requires a lot of motivation and the desire to change something in you.

Many people want to change something in their lives because it has already affected their lives. Maybe their family, friends, or work has already been damaged.

Suanne Geater is one of the people who dedicated her life to change. Her journey has been inspiring, and now she’s helping others change. Join us today in this episode as she shares her experience and amazing journey.

What you’ll get out of tuning in:

• How does a marketing approach lead to a simpler method?
• Determine the best level of community for you
• Facilitating Habit Changes
• Transformation in life

Links/CTA:

• Check out our latest podcast episodes:
  • Next level Wellness Pro: with Emily Glaser, Ayurveda
  • How to Find Where You Lose a Lead in Sales Stages
  • What is Your Personal Manifesto? And Want One with Cate and Emily
• You can find Suanna via the links below:
  • suannarae.com
  • @suannarae - Instagram
  • www.linkedin.com/in/suannarae

Highlights:

• Suanne shares why most of her clients go to her
• Suanne shares her experience with Cate
• Suanne shares a story about a client that had an amazing transformation

Timestamps:

• [0:31] Introduction
• [4:10] Suanne’s Biggest Breakthrough
• [6:01] Marketing Approach
• [7:54] The Weight Loss Journey
• [9:30] Doing Changes
• [13:16] Being a Processor
• [15:40] An amazing transformation
• [20:00] Closing Remarks

Quotes:

• “My biggest breakthrough is to keep things simple, K.I.S.S., and not make them too complicated.”
• “Most people familiar with me approach me for weight loss since they know my weight loss journey and the trip I've been on. And that's why people initially come to me because I underwent a fairly significant transformation around ten years ago.”
• “I'm moving to an area with a lot of poverty, and I want to do more to help the people there. So I plan to change things up a bit and, while working with one-on-one clients, maybe do some corporate work to level up my business and give back more to the community to help it grow. For example, I might open a wellness studio and host events there.”
• “First take care of yourself. That means you have to live and break the habits. You did have to be all of you, and that's the key point, period, exclamation point. You know they'll come and go, but you have to make them a part of your daily life until they do.”

Guest Bio: Suanna Geater

I’m a Meathead Yogini-The iron may have my heart but Yoga is life.

Food is my second favorite "F" word

I am here to learn, share what I learn, and above all to love

Ownyourshit, have Radical Responsibility for your actions and you will Create a Life you don't need a vacation from

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Podcast Intro:

Sometimes, we ask ourselves what went wrong when everything didn't go according to plan, especially if we did everything in our power. We wonder what should be improved to become better. What strategies should we do to bring more clients?

Christina Sjoberg has been struggling to bring new members to her group despite her doing talks and networking. She believes she's sabotaging her success.

In this episode, Cate Stillman is here with Christina Sjoberg to talk about generating more leads through talks. They will be talking about how to improve the talks and other alternative strategies you can do to bring more leads.

What you’ll get out of tuning in:

• prioritizing all the things - while still remaining at ease!
• bringing on new clients - shadow issues, confidence, etc.
• self-sabotage and not acting on what I should

I am leading members of my group through their third quarter and we have really come together as a community where members share and support each other. This is working really well and people are experiencing amazing changes. This has helped my confidence in leading a group through the habits.

I continue to struggle with bringing on new members (I only have 6 people in my current group). I am leading talks and consistently networking, but still can't seem to engage enough people for a consultation. Everyone I have brought on so far is people I have known for many years.

I also find that I have competing priorities between my corporate yoga business and freelance consulting work. I have made the decision to not take on any more consulting work, but even with this extra time, I struggle with determining what activities will make the best use of my time to bring on clients, while also catching up on my YHC course, and supporting my group members.

I've done the master of your courses in the past, and while helpful initially, I seem to lose momentum in the activation of what I've planned. I know I have shadow issues around money (particularly selling) and also stepping into my role as a coach.

How do I overcome this so I quit sabotaging my own success? My pattern is a tendency to lurk and so I haven't been actively asking questions during the live calls when I probably would benefit - so even setting up this coaching gym is out of my comfort zone!

• How to improve your talks through various strategies
• How to get leads through talks
• How to make a good elevator pitch

Links/CTA:

• Check out our related episodes!
  • Next level Wellness Pro: with Emily Glaser, Ayurveda
  • Group Membership Coaching: Difficult Members, Difficult Situations
  • DM’ing to Boost Your Sales for Wellness Pros
• Download our Yoga Health Coaching Time Tip Sheet
• To find out more, go to www.yogahealthcoaching.com
• Check out Christina Sjoberg's Links:
  • https://www.somayogaandwellness.com/
  • Facebook: @somayogaandwellness

Highlights:

• Cate shares some scenarios you can say to encourage and invite people to a talk after class.
• Cate talks about different strategies to use to generate leads.
• Cate mentions how she shares her convictions

Timestamps:

• [1:06] Introduction
• [3:00] Working with People
• [7:00] Alternative Strategies in Getting Leads
• [10:32] Introvert’s Edge to Driving Sales
• [11:29] Free talks
• [13:50] Strategy for Free talks
• [20:39] Direct messages
• [21:17] Elevator Pitch
• [24:55] Convictions

Quotes:

• “All the other activities that you're doing in lead generation and lead nurturance aren't going to be effective without you having a one-on-one because we know that you're effective when you're one on one with someone.”
• “I believe that we think that getting older and all the things associated with that, like creaking joints, medications, poor health, or fatigue, are inevitable. I believe we have much more power to change those things than we think.“
• “I believe that if you get in the right group of healthy people, you'll change those faster, that you'll feel better faster.”
• “Think hard about these convictions and break them into the shortest possible sentences you can and then put them on the wall. Remind yourself of your convictions every day, and then bring them up and have random conversations all the freaking time. “
• “Conviction sells emotions and you're helping someone. The emotion that you're reigniting in them, honestly, is hope.”

Guest Bio: Christina Sjoberg

Christina Sjoberg is a Yoga and Meditation Teacher, Yoga Health Coach, neuroscience enthusiast, and recovering cultural consultant. She leads yoga, meditation, and wellness programs that guide people from overwhelm to ease and vibrant health.

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Podcast Intro:

Many people always have a hard time dealing with marketing. Getting into business is really not an easy task. You need to handle and improve so many things for your business to grow; some business owners tend to forget the most important bits about business.

In this podcast, Cate will discuss the Product market fit and how it affects marketing. She will also discuss the market thesis and share some interesting stories with us, so make sure to listen carefully and have fun.

What you’ll get out of tuning in:

• How to do a passive leadership
• Learn what a Market Thesis is
• Develop a Market Thesis
• How Wellness Pros grow together

Links/CTA:

• Check the latest events in Yogahealer

Highlights:

• Cate shares a story about an interview she had with a Doctor that made her emotional
• Cate shares a story about her and her friend about handling compost
• Cate tells us who she is working with next

Timestamps:

• [00:54] Introduction
• [02:47] Hardcore Healers
• [03:44] Understanding Yourself
• [5:11] Market Thesis
• [07:01] Growing Together
• [10:40] Product Market Fit Meets Market Thesis
• [13:06] The Split
• [16:46] Solution that Should be Prototyped Next
• [21:35] Intermittent Fasting Second Call
• [23:23] Dynamic Groups Training
• [24:10] Final Message
• [26:02] Closing remarks

Quotes:

• “Wellness pros want to heal the hurt and lean into the evolution, influence the culture and community. Wellness pros together give a feeling of making it easier and connected”
• “We have to simplify lead generation, no one should take the time or money objection, it is us that will change our experience as well as pros in terms of understanding inflation in an inflationary economy “
• “There's a way we can be more effective by being connected. And through growing together, both in our Thrive lifestyle and leading the way guiding the journey for our members to thrive.”
• “Lead is a mastermind for wellness products, we want to get a high ticket journey up and running and earning.”

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Podcast Intro:

Coach of the month, Marcella Fulco, is an MD from Italy who went down the research path to study biochemistry and molecular biology. Her life path has led her to America to work for the National Institute of Health, marriage, and motherhood, teaching yoga, back to Europe, and now to Yoga Health Coaching!

Join in on this informative conversation where Anna gets the inside scoop on Marcella’s unique journey- transitioning from teaching part-time, leading her course in another language, successes her group members are experiences, her future goals for her business model, and so much more.

What you’ll get out of tuning in:

• Why it can be nice to have a small community.
• How to modify the course to another language.
• Where to incorporate your unique wisdom into the course.

Links/CTA:

• Design the Journey You're Meant to Lead - Lead the Journey for Wellness Pros
• Check out the latest episodes
  • Group Membership Coaching: Difficult Members, Difficult Situations
  • DM’ing to Boost Your Sales for Wellness Pros
• Marcella Fulco links:
  • https://www.instagram.com/marcellafulco_yoga_lifestyle/
  • https://www.marcellafulcoyoga.com
  • https://www.linkedin.com/in/marcella-fulco-616579a/

Highlights:

• Marcella talks about how saying “yes” to new things led her to now.
• Marcella talks about her MD background and bringing science into her course.
• Marcello tells us about her training in Yoga for Stress and Anxiety.

Timestamps:

• [4:18 min]- Journey into the YHC business model.
• [8:02 min]- Leading a unique journey from the YHC model.
• [11:05 min]- Adapting the course to another language.
• [13:30 min]- Course members' experience.
• [17:09min]- Growth goals.
• [22:05 min]- Biggest shifts and breakthroughs

Quotes:

• “I started to feel the pressure that now I needed to transfer this knowledge into the world.”
• “I did the three-month body thrive and it was incredible. I shot through so many of the limiting beliefs that I had.”
• “Just experiment for a few days and you’ll see the results.”
• “Being small, it has benefits because people really know each other and they are sort of becoming friends and really supporting each other in the journey so they don’t feel alone.”
• “I notice that as the confidence grows, the ability to charge more [grows].”

Guest Bio: Marcella Fulco

I graduated with an MD in Palermo, Italy, and right after, during my residency program, I moved to Rome to do research in a laboratory molecular biology. I decided then that my career would be in science and I did a Ph.D. in Biochemistry and Molecular Biology, which I completed in the States at the NIH (National Institutes of Health), Bethesda Md. I remained at the NIH for 10 years, first as a postdoc and then as a Staff scientist. My family then relocated to San Diego, where I took a pause from working and discovered Yoga, I became a Yoga teacher and a Yoga Therapist.

In 2006 we moved back to Europe, and I live now in Munich, Germany, with my husband and 2 children (12 and 17). I tried to make a living as a Yoga teacher, but it was not so easy, and eventually, I decided to give a spin to my career and I made the leap of faith of joining YHC.

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Podcast Intro:

Healing and self-growth can be a profoundly inspiring path to a life of harmony, purpose, and joy. Emily Glaser, who provides Ayurvedic clinical care, personalized Jyotisha (Vedic Astrology) therapy, and transformational education, is our guest for today's episode.

What you’ll get out of tuning in:

Next level Wellness Pro: with Emily Glaser, Ayurveda

• What happens when healers get the business model right
• What happens when that evolves into 2.0
• How to name results, speak to results, recruit to results

Links/CTA:

• Check out Yoga Health Coaching's related podcast episodes:
  • Why Your Wellness Business MODEL Matters
  • YHC – A Proven Business Structure for Successful Custom Course
  • Yoga as a Business: Outlining Your Terms
• Emily Glaser: https://www.tejasveda.com/

Highlights:

• Emily talks about letting people articulate her avatar
• Emily discusses how toxicity leads to inaccessibility to joy
• Emily shares what Ayurveda is about

Timestamps:

• [8:27] Internalizing Transformation with Cate and Emily
• [13:55] Identifying VIP Price Point
• [19:42] Yoga Health Coaching Business Model

Quotes:

• “The world needs relationships with connections that lasts.”
• “In order to have a great experience every day, you must emulate it. Because of this, you will regain your sense of well-being.”

Guest BIO: Emily Glaser

A practitioner of Ayurveda and Vedic astrology – the ancient art of divination. Emily was trained by mystical doctors and healers who guided her to fine-tune her capacity to perceive the many levels of reality that make up our human experience.

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Podcast Intro:

Cheryl Kagan is a Nurse and Yoga Health coach who has grown her community and helped many in just over a year in the YHC program. With as much success she is experiencing, there is an equal amount of growing pains experienced through members disappearing from the community, which is taking the fun out of coaching. These challenges are leaving her exhausted and questioning the details of how she is handling membership in her group.

Tune in on this coaching call as Cate directs Cheryl to discover the core issues of why members drop the ball and how to mitigate this pre-enrollment. Through this process, new enrollment structures are brought to the surface, making the journey more comfortable and effective for all who start it!

What you’ll get out of tuning in:

• Why qualify your potential members in the pre-enrollment process.
• What questions to ask to find the right membership fit.
• How to build group call structures to avoid drama.

Links/CTA:

• Check out the latest in Yogahealer Events
• Other related podcast episodes:
• How to Find Where You Lose a Lead in Sales Stages
• The Past + Future of Progressive Communities and Online Courses (Cate + Chris Badgett)

• Sales and Dealing with Objections with Yvette Desai

• Check out Cheryl's Official Facebook Page

Highlights:

• Cate explains how YHC and BT have evolved over the years through lessons learned.
• Cate reflects on contracts she has recently signed on how she is to behave at live events and workshops.
• Cate talks about lessons from the experience that no one taught her, but she has learned through experience.
• Cate tells the story of helping an LA member overcome an eating disorder.

Timestamps:

• [3:30]- Pre-enrollment questions and expectations.
• [6:11]- Creating a contract.
• [9:00]- Handling issues beyond level of expertise.
• [10:55]- Commitment level and emotional stability.
• [13:00]- Intake questions for dynamic group commitments.
• [17:44]- Discovering Core issues from problems post sale.
• [19:18]- Setting group structures to avoid drama.
• [22:11]- Working as a group with specific issues.
• [26:28]- Evolving group structure by qualifying members..
• [28:45]- Live event connection
• [32:20]- YHC resources- Mentors, Mastery, and Mastermind groups.

Quotes:

• “Challenging situations with members will arise.”
• “What's beautiful about it is that it can highlight weaknesses in our process. When they highlight weaknesses in our process we take that issue and we say, ‘where can we work that into before point of sale?”
• “And the beauty of this is that it’s a very nurturing experience for the prospect because they are experiencing a level of professionalism.”
• “This is the deal- You have to care as much about the group's experience of you as your experience of the group.”
• “Whenever we are having issues after the sale, it means that there is something that could happen before the sales.”

Guest Bio: Cheryl Kagan

Registered RN turned Yoga Teacher turned Certified Yoga Health Coach. I help women transform through Ayurveda into creating a balanced and awakened life that allows them to become their highest Selves. You can love your life and experience True health through the lifestyle of Ayurveda

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Podcast Intro:

Sakshi is a sales expert who has helped hundreds of clients create financially successful careers and a new mama managing a business from home. She recently hired a full-time employee and is now only working four days per week. She is currently excited to travel for the rest of the year with her baby and husband while running her business. How did she get to this point? What is her secret?

Direct Messaging or DMing!

Listen in on this call where Cate gets an inside look at Sakshi’s process of building relationships through asking the right questions, treating people as humans and not leads, knowing how to transition the relationship to business, and making a system around communicating through DM’s. You will leave this conversation inspired to connect!

What you’ll get out of tuning in:

• Why direct messaging can work as a lead generator.
• How to connect to your potential leads on a personal level.
• How to build a structure of communication on direct messaging.

Links/CTA:

• Check out the latest events in Yogahealer!
• Sakshi Dhamija Links
  • https://sakshidhamija.com/
  • Facebook: @sakshidhamija01
  • Instagram: @sakshidhamija_
  • Signature Soulful Sales Script: https://dogged-musician-7462.ck.page/f3a4379bad

Highlights:

• Sakshi identifies how being a “lazy person” helped her to start this process.
• Cate talks about different kinds of sales and how it’s constantly evolving.
• Cate and Sakshi discuss building systems around communication.

Timestamps:

• [3:00 min]- Background and process of selling in DM’s.
• [5:15 min]- DMing on different platforms.
• [6:10 min]- Typical lead cycle through DM’s.
• [11:06 min]- Length of the sales process with DM’s.
• [14:45 min]- Evolving process for different types of buyers
• [16:40 min]- Building knows, like, and trusts through DM’s.
• [18:51 min]- Applying DM’s to YHC Model.
• [21:15 min]- Transitioning from email to DM.
• [25:50 min]- Recap
• [28:25 min]- Building systems to reach the wellness demographic and millennials.

Quotes:

• “Let’s connect the dots together of what I have been doing and let's just create something out of nothing.”
• “Acknowledge someone that's following you. The other person feels good, right? That they are getting this exclusive attention from you rather than just having lots of followers or lots of friends.”
• “If you are trying really hard to actually sell to them, that's when you will lose the sale.”
• “Sales is getting to know a person, not as lead, but as a human being and connecting with them first on the level of resonance, before getting into the guts of their core issue and whether or not you can help them.”

Guest Bio: Sakshi Dhamija

Sales expert Sakshi’s holistic approach to business has helped hundreds of clients create careers that are not only financially successful but also personally rewarding.

As a woman of color with her own experiences of overcoming discrimination, Sakshi is dedicated to creating a shared space for women of every niche, color, and race and reshaping your business to be more time-leveraged, automated, and personally freeing than it’s ever been before.

Connect with her on Instagram https://www.instagram.com/sakshidhamija_/

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Podcast Intro:

Using strategy sessions with any kind of client, dealing with any kind of issues, to determine what goals they have will definitely help you. What challenges does this person face in achieving those goals? Why does this matter right now to this person? Then, do they have the willingness to invest and change?

Getting the most out of anything should be everyone’s goal especially when learning things. Doing this ensures that time isn’t wasted on things that are unnecessary. Focusing on a specific goal will help a lot in undertaking such a task.

In this episode, Cate talks about how you can do all those things. She will share some stories that relate to these predicaments and how she went about solving them. Stay tuned!

What you’ll get out of tuning in:

• How do you get a lot out of something?
• What do you do to keep focused?
• What questions should you ask so you can come up with a solution?
• How do you tell other people about your course?
• What are the issues that healers faced?
• How can you ask for permission strategically?

Links/CTA:

• www.yogahealer.com
• help@yogahealer.com

Highlights:

• Cate talks about the Madrid hotel she’s in
• Cate mentions in-person events she’ll be participating in

Timestamps:

• [1:13] Getting the most out of courses
• [4:03] Setting up Strategy Sessions
• [7:01] Dealing with Different Issues
• [11:17] Talking About Events
• [12:17] Discussing Solutions
• [15:55] Challenges
• [21:55] Finding the Best Way to Help

Quotes:

• “You can get a lot out of a small amount of dedicated engagement, as long as you know that that's where your attention is going 100% in that time.”
• “I like to start with a challenge, but then go a little deeper and probe a little bit more in or have to be willing to be uncomfortable. It’s not just friends hanging out. Strategy sessions are coaching to find the goal and the challenge.”
• “You got to dig a little deeper, like underneath that little layer of Teflon, and be like How long have you had this goal? For how long have you had these challenges and helped them get real? Because otherwise, you're not going to know how willing they are to invest.”

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Podcast Intro:

Whatever happens in your journey, happens for a reason. Every mistake, obstacle, and challenge that you encounter in life is meant for you to overcome. How you face your challenges today will determine your journey tomorrow.

In this episode, our Coach of the Month Megan MacDonald is joining us today to share about her journey of Yoga Healing. She will also share some of the things she has learned and how she faced those challenges. Stay tuned!

What you’ll get out of tuning in:

• What tools and strategies did Megan use to get to where she is today?
• How do you stay focused?
• What problems does Megan like to solve?
• Who’s attracted to working with her?
• What are Megan’s biggest takeaways from her yoga health coaching journey in order to be able to guide people over the threshold into the journey?
• What potential does Megan see for a long journey?

Links/CTA:

• Yoga Health Coaching Launch - August 3
• Expansion Healing - Megan Macdonald
• IG @expansionhealing
• FB @expansionhealing

Timestamps:

• [02:47] Megan’s Yoga Healing Journey
• [04:24] Megan’s 12-Week Journey
• [07:10] Tools and Strategies Megan has Learned
• [09:46] Working with Megan
• [14:08] Becoming the Solution
• [16:20] Megan’s Potential Future
• [17:52] Activating the Dynamic Group
• [18:44] Megan’s Biggest Challenge
• [21:12] Megan’s Words of Wisdom

Quotes:

• “If you trust how things are unfolding, it will happen.”
• “When frustration comes up in your life, there is a deeper reason behind it. If you have somebody bump into you and you end up falling down on the pavement and knocking your knee, there's a lesson for you in there somewhere.”
• “Getting what you want in life is not a journey of using a cookie-cutter that punches you through the other side where you can make it what you want. It is a lot of work because anything worth having is a lot of work.”

Guest Bio: Megan Macdonald

Megan Macdonald guides people to find their own answers, helping them to get unstuck and thrive. She is an educator and facilitator, combining training in holistic health and a Ph.D. in the study of belief. It was curiosity about her own chronic pain as a teenager that led to investigating over 20 healing modalities. As her health improved, she started to not only feel the benefits in her own body and mind but see the changes that deep health brought to every aspect of life. Along with yoga and reiki, the most profound changes have come through two practices – the self-healing Dalian Method (profound work on the unconscious, beliefs, the shadow, and ego) and Urine Therapy. She offers multi-week programs to help people improve sleep, and digestion, develop healthy habits, promote well-being, and raise consciousness.

Her background in theatre, and organizing and delivering national high-profile events and ceremonies for the Government of Canada helped develop her knowledge of social rituals. She did her graduate work at Queen Mary, University of London, UK, and has published, and taught widely on theatre and ritual. She is currently based in Prince Edward Island, Canada.

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Podcast Intro:

Yoga Health Coach Shannon McCall is also a Writer, Ayurveda Practitioner, and Yoga/Meditation Teacher who leads her group to results and guides them toward life transformations. While the year-long, trimester structure of her program is working well, the enrollment process every trimester is not.

Tune in on this Coaching Gym where Cate helps Shannon get clear on what’s working and what needs to change for enrollment. Through this conversation, we will discover how to use our authentic voice in our marketing messages, while also giving potential members a sneak peek of what is in a dynamic group is all about. You will feel inspired to figure out what you care about most and design messages around it to help those who need to hear it most!

What you’ll get out of tuning in:

• How to create a community of belonging.
• When to step back and reevaluate your course.
• Why use anger in marketing.
• How to get clear on your core messages.

Links/CTA:

• Check out the latest happenings in Yogahealer here
• Shannon McCall’s website: https://www.livingintobalance.com/
• Ken Wilber
• Hiro Boga
• Personal Manifesto Podcast with Emily Cole

Highlights:

• Cate talks about the magic of the eastern perspective creating a life beyond us.
• Cate teaches about a Ken Wilber-inspired inquiry practice.
• Shannon talks about her Hiro Boga training.

Timestamps:

• [3:11] Understanding the R.O.I.
• [6:16] Reevaluating course.
• [7:39] Inquiry practices- getting felts sense for business
• [11:59] Understanding who your course is for.
• [14:14] Using anger in marketing
• [17:17] Marketing from the inside out.
• [21:32] Understanding your core messages.
• [24:20] Speaking to the results.

Quotes:

• “You need to know what you do and you need to know what people are thinking at the different stages so that they can get to lifetime customer value.”
• “Your course has a life that's beyond you and you are channeling in where the group goes and building a structure to do that.”
• “You're sleeping anyway, you're eating anyway, you’re showering anyway, you're exercising anyway, so you might as well do it in a way that actually supports you.”
• “Channel your anger for transformation.”

Guest: Shannon Shanti McCall

Writer, Ayurveda Practitioner, Yoga and Meditation teacher, Yoga Health Coach

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Podcast Intro: Emily Cole, founder of Wild Within Coaching, is a Yoga Health Coach, Adventure Guide, and Digital Nomad, just to name a few things… She believes in doing the DEEP WORK of getting centered within the self and loves guiding others to do the same. At a Live Event in January of 2022 with Cate, Emily was inspired to write a personal manifesto and has felt her purpose as a leader expand from this process.

Listen in as Emily and Cate explore how her personal manifesto has led them to find her own truth, how it has been useful in coaching, and how it may evolve in the future. This conversation will leave you inspired by how much can be discovered when we insource our wisdom vs. outsource!

What you’ll get out of tuning in:

• How live events are so transformative.
• Why a personal manifesto is so useful for continued growth.
• How to stay integrity.
• Why publish your convictions.
• How to use a manifesto in decision making.

Links/CTA:

• Yogahealer's Next Live Event: ALTA July 28-30
• Yoga Health Coaching Launch - August 3
• Master of You - Sep 8
• Emily Cole Links
  • Wild Within Coaching
• Blog: Your Personal Manifesto
• Community by Peter Block
• Deep Work by Cal Newport

Highlights:

• Cate talks about creating values and beliefs in her personal family structure.
• Cate talks about common new age community beliefs lacking structure.
• Cate talks about the importance of follow-up after Live Events.

Timestamps:

• [4:20]: The what and why of a personal manifesto.
• [6:20]: Getting clear and specific on what you stand for.
• [9:53]: Using a manifesto to check your life trajectory.
• [12:16]: The evolving manifesto.
• [16:39]: Building a bigger vision/three-year plan.
• [19:00]: Personal Manifesto as a structure.
• [22:42]: Live events and follow-up.
• [27:18]: Doing the deep work.
• [32:12]: Staying in integrity.
• [34:52]: Publishing your convictions and accountability.
• [38:19]: Decision-making through your manifesto.
• [42:10]: Negative vs. positive stressors.

Quotes:

• “It’s noticing what you really actually care about and then from care it goes to conviction. What do you have a conviction about? And from conviction, you can see how deep it goes.”
• “The more we understand our manifestos or what exactly are our beliefs we deeply care about, it can serve as a guiding light for the direction in the next chapter of our life.”
• “You want to use your manifesto to solve problems in your future based on things you’ve learned in your past.”
• “It’s easy to go to events. It’s hard to build relationships on the follow-through side.”
• “If you are mad about something, that's a perfect time. What do you do when you are angry? What a great time to block some time for a manifesto!”

Guest Bio: Emily Cole

As the founder of Wild Within Coaching, Emily believes in, supports, and models going deep within ourselves for a wild journey. With a decade of wilderness guiding experience, she knows intimately the transformative power of adventure and how good it feels to be centered in oneself.

Through coaching, she has seen the same process of people coming into their own guidance, wisdom, and power and loves supporting and guiding these exciting journeys too.

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Podcast Intro: Chris Badgett, “the online course guy”, is the CEO of LifterLMS (Learning Management System), which is a building tool for WordPress-powered websites and helps creators and experts build course platforms to generate income and impact. He also hosts the LMScast podcast for course creators and education entrepreneurs. While he is passionate about teaching this, he is also a “Nature guy” that has lived on a glacier in Alaska and is now a homeschooling Dad living on an organic farm in Maine.

Listen in on this conversation where Cate taps into Chris’ expertise about the past and future of online communities. While this way of learning is not going away and expectations continue to rise, quality and overwhelm remain the biggest challenges. Learn why it’s so important to build a framework around customer results and how to not get caught up in the mechanism. That allows communities to come together to evolve in a specific way for results!

What you’ll get out of tuning in:

• Why live an integrated life as an online entrepreneur.
• How to overcome overwhelm with technology.
• How to ditch imposter syndrome and be authentic.
• How to build your online course framework for success.
• Why be flexible for all learning types.

Links/CTA:

• Check out our latest events in Yogahealer: https://yogahealer.com/our-events/
• Lifterlms Youtube: https://www.youtube.com/lifterlms
• WordPress LMS Buyer's Guide: https://lifterlms.com/wordpress-lms-buyers-guide-request/
• LifterLMS website: https://lifterlms.com

Highlights:

• Cate references the four aims of life in relation to leading the journey.
• Chris talks about statistics and reasons for failure in creating online courses.
• Cate explains the different processes in Body Thrive vs. YHC.

Timestamps:

• [4:07]- Creating structured flows through websites for digital learning.
• [6:40]- Tech overwhelms what to do.
• [8:22]- The explosion of humans and online courses.
• [11:47]- Overcoming Imposter syndrome.
• [17:05]- Leadership as integrated transformation.
• [19:22]- Framework of success.
• [25:05]- Process change vs. behavior change.
• [29:07]- Building flexibility for all personality and learning types.
• [34:22]- The future of online forums.
• [40:57]- Using Google calendars.

Quotes:

• “I just often recommend that people just slow down and just put your customer at the center of their business, not what you think you need, but what do they need?”
• “At the beginning, Humans are learning machines. Literally, we pass down what we know from generation to generation and we try to get better as we go. It’s literally what we are designed to do.”
• “At the biggest macro level, learning is what makes us human and also just makes us connect with the world around us.”
• “It’s all about finding your niche and your style.”
• “In any aspect of your life where you want to move forward, you have to lead.”

Guest BIO: Chris Badgett

Chris Badgett is known as “the online course guy.” He created successful online courses, created a permaculture course publishing business with experts around the world, and is the CEO of the popular fast-growing course building tool for WordPress-powered websites called LifterLMS. LifterLMS helps online course creators convert their expertise and life experiences into income by creating impactful online courses.

Before Chris built LifterLMS with his team, his company built custom courses and membership platforms for clients. Chris hosts a podcast for course creators and education entrepreneurs called LMScast. There are over 300 episodes on LMScast. That’s how passionate he is about online courses, membership sites, and learning management systems.

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Podcast Intro: Like many, Helena is a Yoga Health Coach who has felt unmotivated and stagnated by everything going on in the world. While her expertise in Ayurveda, Massage, Yoga, and Somabreath is needed more than ever in the world, she hasn’t felt confident in a complete online community. All of this, along with plans to move to a new location has got her questioning the best path for her purpose.

This coaching gym with Cate and Helena is filled with many gems that motivate and reinvigorate making your personal brand a unique journey. Take a deep exhale and drop into this conversation on building structure, designing a course, and finding potential clients in a way that is authentic. When our inner wisdom is causing friction with our purpose, how can we create flow from that friction?

What you’ll get out of tuning in:

• How to get motivated again!
• How to build a dynamic group in a new community.
• Where to host live events.
• How to build an evolving structure for your unique course.
• Why get potential clients interested in wellness investments.

Links/CTA:

• Yoga Health Coaching Podcast with Debbie Grover-Slavin
• Soins Ayurveda

Highlights:

• Cate shared about explaining what a healing journey is at the National Ayurvedic Medicine Conference.
• Cate talks about building a structure that can evolve through Yogahealer.
• Cate stresses the important responsibility of teaching people how to invest in wellness.

Timestamps:

• [4:50]- Turning internal wisdom into free talks.
• [5:55]- Getting clear on goals.
• [8:20]- Organizing and designing around our personal healing journey.
• [12:07]- Organizing and designing around member avatar.
• [16:05] - Lead the journey unique to you.
• [21:33]- Planning out live events.
• [27:08]- Mesh networking.
• [31:54]- Pricing to get “skin in the game”
• [34:25]- Marketing content creation.
• [38:07]- Teaching people how to invest.

Quotes:

• “The members are also mentors. We are all continually learning.”
• “What do they need to know, think, and experience in order to transact with me and start the healing journey?”
• “The structure is going to evolve and that's the beauty of this business model.”
• “Don’t think about nailing the structure. Think of the best structure to possibly test first.”
• “What's the opportunity cost of not having people in your life that is growing, changing, and evolving and learning new things and living a healthy life?

Guest BIO:Helena Subijana

Coach practitioner in Ayurveda, Yoga and Somabreath instructor.

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Podcast Intro:

Cate and Sarah have known each other since 2006. While Sarah is thriving in her wisdom years, she is enrolled in YHC Mastery to bridge the gap between cognition and implementation. In this next evolution, she looks to schedule her time more efficiently in order to be in authentic flow while continuing to guide others on their own.

Listen in on this conversation as Cate walks Sarah through the process of time blocking enrollment conversations, live coaching, content creation, and teamwork to dive even deeper into her feminine leadership experience. This is a rich and inspiring conversation with a brilliant community elder that you don’t want to miss.

What you’ll get out of tuning in:

• When to schedule work around your natural energy.
• Where to use time block buckets for more efficiency.
• How to use common questions and objections for content creation.

Links/CTA:

• Upcoming Workshops:
  • Living Ayurveda Course – June 9
• Join Cate’s LIVE Workshops:
  • Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
  • Alta Live Event (Alta, WY) – July 28 – 30
• Sarah Hutchinson website: https://yogabeyondtheposes.com/
• Atomic Habits by James Clear

Highlights:

• Cate shares her personal schedule that works with her energy.
• Cate explains the pillars content for Yogahealer.
• Cate talks about her personal allergy medication experience.

Timestamps:

• [2:57]- Theming workdays around natural energy.
• [5:27]- Time blocking buckets.
• [7:54]- Scheduling enrollment conversations.
• [11:22]- Scheduling live coaching.
• [14:11]- Scheduling content creation with the team.
• [16:45]- Scheduling AV content creation.
• [20:35]- Common questions into content.
• [23:28]- The allergy objection.
• [28:35]- Using common keywords from google searches.
• [30:32]- Time Blocking summary.
• [32:43]- Working through resistance.

Quotes:

• “Those enrollment conversations are super curious and they are energizing because you get insight into what keeps people stuck or holding themselves back.”
• “Objections we create content around for marketing FAQs we create content around for course creation.
• “How can I help this person think about this in a way that would enable them to actually get to the end result that they want?”
• “Writing organizes your thoughts and then when you speak, you are speaking from your organized thoughts.”
• “The hurdle for most people is START. It’s not a hurdle to continue what they started.”

Guest Bio: Sarah Hutchinson

Sarah is a multi-certified Yoga and Ayurvedic Educator, Mediation Teacher, Women's Leadership mentor, and Enneagram Coach. Her passion is supporting people to know what's in the way of doing their best work in the world while living vibrant lives.

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Podcast Intro:

Alissa Xander is a personal trainer, runner, and yoga teacher who took the plunge and quit her career to be a Yoga Health Coach. Now she is not only successfully guiding her own members through life transformations, but she’s also a HUGE asset to the YHC community as a Body Thrive Assistant and YHC Mentor. This is just a few of the reasons Alissa is Coach of the month!

Tune in on this inspiring conversation between Anna and Alissa as they celebrate her, her members, and mentees' successes. As Alissa mentions the microcosm of her own member supported by the macrocosm of YHC, there is no denying the transformational power of dynamic groups in hitting our goals and expanding our reach.

What you’ll get out of tuning in:

• Why mindset shift is a key player in success and transformation.
• How to niche your skills into a unique package.
• Why set up systems to scale.
• How shifts in beliefs are amplified in dynamic groups.
• Why schedule self-care as a priority.

Links/CTA:

• Upcoming Workshops:
  • Living Ayurveda Course – June 9
• Join Cate’s LIVE Workshops:
  • Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
  • Alta Live Event (Alta, WY) – July 28 – 30
• Alissa Xander's Links:
  • Website - https://alissaxander.com/
  • Linktree - https://linktr.ee/alissax
  • Facebook Group Women Rocking their Next Chapter
  • Facebook Group Peace Run Yoga
  • Instagram - @alissa_xander_wellness
  • Twitter - @alissa_xander
  • YouTube - Alissa Xander Wellness
  • LinkedIn - Alissa Xander

Highlights:

• Alissa talks about the mindset connection in running a course and marathons.
• Alissa tells a story about members' identity evolution as a “night owl”.
• Alissa shares the YHC Programs' impact on her own lifestyle.

Timestamps:

• [2:52 ]- Pain points transitioning out of a former career.
• [3:41] - Packaging a unique journey.
• [5:05] - Dynamic group experience.
• [8:01] - Limiting beliefs vs. growth mindset.
• [9:19] - Mindset training.
• [13:22] - Important tools in the Pilot.
• [15:15] - Rhythm of momentum in quarters of the pilot.
• [18:05] - Shifts in beliefs.
• [21:20] - Personal results from running annual pass.
• [24:15] - Systems to scale and maintain.
• [27:57] - Words of advice to YHC prospects.

Quotes:

• “It’s really exciting that every single person can make the journey fit them. It doesn’t have to be a cookie-cutter journey.”
• “You can know all the things to do, but if you don't know why you’re not doing them or have a way to get yourself to do them, the behavioral science part, it’s going to be hard.”
• “You are never behind. It doesn’t matter where anybody else is, you are exactly where you are supposed to be.”
• “You have to first believe that you can be that future version of yourself in order to get there.”

Guest Bio: Alissa Xander

Alissa Xander is a health coach, yoga teacher, and avid runner.

She helps women let go of limiting beliefs that keep them stuck in bodies that don’t look or feel the way they want.

She believes you can achieve any goal by starting with your belief.

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Podcast Intro:

Yoga Health Coach, Debbie Grover-Slavin is also a Chef and Ayurvedic Health Counselor who has served as Managing director for big companies. While she has much success guiding clients through the stages of transformation, she is finding some hiccups guiding potential members through the stages of the Enrollment Process.

Listen in as Cate guides Debbie to get specific in the different stages of Sales, Marketing, and Enrollment and how to create a process for the different needs of potential members.

What you’ll get out of tuning in:

• How to create a sales process.
• How to optimize the marketing funnel.
• How to take the seat as the leader on an enrollment call.

Links/CTA:

• Upcoming Workshops:
  • Yoga Health Coaching – May 4
  • Master of You Workshop – May 12 – 13
  • Body Thrive – May 5
  • Living Ayurveda Course – June 9
• Join Cate’s LIVE Workshops:
  • Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
  • Alta Live Event (Alta, WY) – July 28 – 30
• Debbie's website: https://www.ayurvedaholisticlife.com/
• Recommended reading: The Introverts Edge by Matthew Pollard

Highlights:

• Cate talks about the Yogahealer Marketing testing process.
• Cate tells a story about interfacing with chronic inflammation.
• Debbie talks about a pilot member getting off medication.

Timestamps:

• [2:22]- The stages in sales.
• [4:42]- Building a process built from the result.
• [7:52]- Breaking down beliefs.
• [10:20]- Breaking down symptoms.
• [14:58]- Creating content from beliefs and symptoms.
• [17:14]- Associate with the brand.
• [17:42]- Networking with other doctors as a strategy.
• [19:00]- Defining what they need to believe next.
• [24:45]- Taking the seat of the leader.
• [28:06]- Lead tracking spreadsheet with stages.
• [31:00]- Changing beliefs as different stages in the funnel.
• [34:42]- Intuiting through your own process.
• [37:43]- Getting testimonials for marketing.

Quotes:

• “If you have chronic pain now and you’re 60, let's fast forward to when you are 75…”
• “The only way we know the process is through testing.”
• “Don’t underestimate care in the day and age that everything is a commodity.”
• “What happens when people go too fast through a sales process is that there is buyer's remorse.”
• “There is no way you are going to get people across the finish line unless you have a system for it.”

Guest BIO: Debbie Grover-Slavin

Ayurveda Counselor, chef, Life Habits Coach guiding clients through the stages of transformation incorporating Holistic Habits managing director- multi-million-dollar company, board-certified

Ayurveda Health Counselor, Chef,Wholistic Wellness LLC

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Podcast Intro:

Claudia Huber has been a Yoga Health Coach to modern women in Germany for two years now. While she’s transforming lives and helping them find ease in their everyday life, she’s looking to go even deeper. She doesn’t want to get bored and there is so much more she wants to learn and become an expert in.

Listen in on this coaching gym as Cate helps Claudia get clear on WHAT problem she is solving for WHO, as well as how to use her constant learning and research as marketing. This conversation will inspire writing as part of learning, mental digestion, and marketing and provide real ways to efficiently and effectively use your writing to get the most reach!

What you’ll get out of tuning in:

• How to effectively take in new research and information.
• Why writing serves as a digestion for the brain.
• What types of writing are best for marketing.
• How to use your writing and research in multiple ways.
• How to expand your reach through writing.

Links/CTA:

• Upcoming Workshops:
  • Yoga Health Coaching – May 4
  • Master of You Workshop – May 12 – 13
  • Body Thrive – May 5
  • Living Ayurveda Course – June 9
• Join Cate’s LIVE Workshops:
  • Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
  • Alta Live Event (Alta, WY) – July 28 – 30
• www.soulglowveda.com

Highlights:

• Cate mentions studies on obesity and the size of the pineal gland.
• Cate comments on connections with Ayurvedic texts and newer findings in brain science on how we are constantly meant to learn and adapt to better predict our future.
• Cate talks about how companies are focusing on wellness more.
• Cate acknowledges how on a previous podcast how Claudia’s members made a book for her on how she changed their life.

Timestamps:

• [2:35]- The evolution of Yogahealer courses.
• [4:25]- Teacher vs. Coach vs. Leader.
• [6:27]- Making marketing exciting
• [10:55]- Cognitive digestion through writing and editing.
• [12:32]- Writing articles vs. social media posts.
• [17:58]- The process of finding voice through writing.
• [25:55]- Defining the problem to be solved to write about.
• [30:34]- Five words exercise for marketing.
• [32:58]- Recording and archiving content.
• [38:48] -Lecturing vs. connecting.
• [43:55]- Writing an effective social media post.
• [46:14]- Expanding your reach.

Quotes:

• “What is edgy to you is important to the dynamism of the community.”
• “Get your desires to work for you, not against you, and then your deeper desires will lead to deeper fulfillment.”
• “Anything that’s teachable, make that a renewable resource. The highest value your members can get from you is coaching, so if you have good renewable resources to back up their learning in the process then you can do the highest value work with the person in front of you.”
• “What’s the hook? What’s the before the story? What’s the after story? What’s the takeaway? That’s a social media post.”
• “Writing is the tool to develop your brain.”

Guest Bio: Claudia Huber

Yoga Teacher - 1000 h, Ayurvedic Practitioner and Yoga Health Coach

Leading my own Community Soul Glow Veda for over 2 years now - to more GLOW in their body, mind and soul.

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Podcast Intro:

Dr. Marie Weitbrecht isn’t new in the Yoga Health Coaching world. In her five years in the YHC community, she has experienced her personal marketplace change so much, making it hard to connect with the people that need her the most. This has inspired her to revive her marketing plan and start new conversations to expand into new areas where she is needed most.

Listen in on this coaching gym where Cate and Marie get specific on her digital avatar, niche market, and next steps on how and where to start conversations. This talk will inspire marketing experimentation as a habit in authentic ways, to continually be most helpful in the ever-changing market.

What you’ll get out of tuning in:

• How to evolve your marketing plan in a changing world
• Why get specific on your digital avatar and niche market.
• How to test a new marketing language.
• Why use open conversations as marketing research.
• Where to find helpful copywriting tools.

Links/CTA:

• Upcoming Workshops:
  • Yoga Health Coaching – May 4
  • Master of You Workshop – May 12 – 13
  • Body Thrive – May 5
  • Living Ayurveda Course – June 9
• Join Cate’s LIVE Workshops:
  • Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
  • Alta Live Event (Alta, WY) – July 28 – 30
• Dr. Marie Weibrecht site: https://drmarieweitbrecht.com/
• LEADERSHIP LAB: Writing Beyond the Academy 1.23.15

Highlights:

• Cate tells a story about how a person checked her out on the internet before a meeting and how we all have digital avatars these days.
• Cate talks about the importance of being approachable and understanding what that means culturally.
• Cate tells a story about her first marketing coach describing the process as throwing spaghetti at the wall and seeing what sticks.

Timestamps:

• [2:25] - Specifying niche market.
• [3:35] - Developing copywriting skills.
• [6:33] - Creating an avatar from a past iteration of self.
• [10:42] - Pain points of a niche market.
• [13:44] - Marketing funnels.
• [17:15] - Copywriting to hook people in.
• [19:17] - Digital Avatars.
• [21:40] - Understanding approachability with culture.
• [25:30] - Creating coded language.
• [28:42] - Starting conversations in Facebook groups.
• [32:33] - Evaluating marketing engagement.
• [35:28] - Scheduling marketing as a habit.

Quotes:

• “Keep thinking, ‘This is the person I’m solving this problem for.’”
• “The more you get clear with these different pain points, they each have a story and they each have a breakthrough.”
• “We all have digital avatars.”
• “Marketing is, you keep throwing spaghetti at the walls.

Guest BIO: Dr. Marie Weitbrecht

With her background in Theatre Studies, book editing and a PhD in Media Studies Marie has been striving to merge her spiritual side with the professional. She has been working as a coach for 9 years, integrating Embodiment and Ayurveda into her work.

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Podcast Intro:

Yoga Health Coach, Jules White, has a background in Environmental Consultancy and knows firsthand the importance of this industry as well as its struggles. In this ever-changing world, she has witnessed much burnout among her contacts and peers, and is passionate about helping the situation, to help the planet.

Listen in as Cate and Jules discuss the next phase of merging her two worlds- Environmental Consultancy with YHC. She is ready to step further into leadership with a unique marketing plan while also recognizing her specific sticking points of getting comfortable voicing her convictions. This is yet another exciting conversation on how the YHC members are helping others to help the planet!

What you’ll get out of tuning in:

• How to do market research with companies.
• How to market uniquely and authentically for your dream.
• How to research for your specific niche market.
• How asking more questions can serve as both research and marketing.
• How receiving pushback is helpful for all.

Links/CTA:

• Check out our FREE Workshops >> https://yogahealer.com/free-workshops/
• Intermittent Fasting App >> Body Fast
• Grant Cardone 10X Rule

Highlights:

• Cate talks about her talk with Katie Silcox on being counter-cultural to the point of invoking disgust.
• Cate tells us a story about a parallel journey with an old friend and how goals are intersecting now.
• Cate talks about her superpower of seeing people's potential along with the growth in letting go of the attachment to their outcomes.

Timestamps:

• 2:04 - Core issues in Environmental Consultancy
• 5:13 - Niche marketing
• 9:27 - Market research as a marketing
• 11:05 - Questions for market research
• 13:10 - Listening as a service
• 14:30 - Receiving feedback
• 17:58 - Voicing conviction
• 19:30 - The opportunity in being counter-cultural
• 21:55 - Navigating into growth relationships
• 26:38 - Marketing to gaps
• 28:35 - Approachability through humor.
• 32:15 - Informational sessions over strategy sessions.

Quotes:

• “Big companies with big budgets don’t necessarily mean big opportunities.”
• “Get really curious about, why is that working and where are you guys going next, because then the conversation goes, rather than fixing things, it goes to peak performance.”
• “When you have clear strong convictions that are counter-culture, of course, there is going to be pushback, but that's good and right and fine because it's actually helping those people in a way. They are pushing back against something.”
• “If you are the person that someone is pushing against, that is part of their journey too.”
• “When you show interest, not to change someone but just to really understand their problem, there is connection.”

Guest Bio: Jules White

Jules is a qualified YHC and delivers her program through Living Wisley. She also runs an environmental consultancy, Environmental Evolution. When not coaching or consulting you will find her out bush – hiking along the trails or boxing in a gym.

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Podcast Intro:

Wendy Hummell has been in Law Enforcement for 25 years, investigating homicide, gang, and sex crimes. Alongside that career, she has also become a yoga teacher and has focused on stress management and defense tactics within teams. While she has retired from investigating, her desire to continually serve has amplified and she’s currently a Wellness Coordinator for first responders. I’m sure we can all agree that Wendy’s work and service is so needed, and that is one of the many reasons she is the Coach of the Month!

Listen in on this interview as Anna discovers why the YHC business model was the perfect natural progression for Wendy to provide even deeper service to her community. Through this model, Wendy is discovering how to fill gaps that a criminal justice career doesn’t currently train for, and is offering ways for more peace and health to first responders experiencing trauma involved in the job. We are so thrilled that Wendy is bringing this model to her community and can't wait to see what opportunities this path brings her and them!

What you’ll get out of tuning in:

• How to create a unique program from your expertise.
• Why building community is so important today.
• How to navigate the next steps in your journey.

Links/CTA:

• See our ongoing FREE Masterclasses >> https://yogahealer.com/free-workshops/
• Join our Yoga Health Coaching Masterclass. To know more click here >> https://yogahealthcoaching.com/
• Wendy Hummell site
• The Guns & Yoga Podcast

Highlights:

• Wendy stresses the importance of bringing Ayurveda first responders.
• Wendy talks about incorporating a wellness retreat into her program.
• Wendy bridges the gaps between opposites on her podcast

Timestamps:

• [2:30] - The natural progression of serving.
• [3:25] - The missing pieces in law enforcement training.
• [6:63] - Dysrhythm of first responders.
• [8:35] - The dream opportunities in the community.
• [12:00] - Building a unique business model.
• [17:25] - The return on investment.
• [21:49] - Connection and dynamic groups lacking in people's lives.
• [23:23] - Leveraging structure and systems into future vision.
• [25:55] - Navigating and connecting two worlds.
• [29:36] - Using science, evidence, and language to bridge gaps.
• [31:20] - Words of advice.

Quotes:

• “How is this any different than teaching something you believe in? It’s a service.”
• “That connection piece is what really seems to make the magic happen.”
• “There are all of these different things that have just kind of naturally come together, and so all of those things are what I am looking for in the future.”
• “I’ve been told I’m the most woo-woo cop somebody ever knew, and I’m okay with that.”
• “The benefits I have gotten personally have far outweighed any kind of money that I’ve spent.”

Guest Bio: Wendy Hummell

Wendy Hummell is a retired police detective with over 25 years of law enforcement experience. Wendy spent the majority of her career working Persons' Crimes Investigations in the homicide, gang, and sex-crimes units. During her career, she was a member of her department’s CISM (Critical Incident Stress Management) and Defense Tactics teams. Wendy has taught multiple classes both in the Academy setting and at national conferences not just on investigations-related topics, but in her current area of expertise of officer health and wellness, peer support, and resiliency.

Wendy is currently the Health and Wellness Coordinator at a local Sheriffs Office and is passionate about and committed to helping her fellow First Responders learn the tools of mindfulness, resiliency, as well as the importance of relationships, exercise, sleep, and nutrition to enhance their well-being and job performance. Wendy speaks to these topics from the perspective of direct experience and through the lens of a law enforcement spouse. Wendy’s belief is that all law enforcement agencies should provide resources to their employees so they can not only survive a career in law enforcement but thrive well into retirement.

Wendy holds a Bachelor’s and Master’s Degree in Criminal Justice. She is a certified yoga instructor and Yoga for First Responders (YFFR) Ambassador. Wendy has taught hundreds of first responders YFFR classes, resiliency, and mindfulness classes. Wendy is also a trainer for the Pause First Academy. Wendy is an adjunct faculty member with the Criminal Justice Department at Wichita State University. She has been teaching collegiate-level CJ classes since 1996.

Wendy was awarded the 2018 Wichita Metro Crime Commission Law Enforcement Officer of the Year Award, the 2018 Crime Stoppers USA Coordinator of the Year Award, and was a 2019 Wichitalk presenter. Wendy has several articles published with PoliceOne on the topics of trauma, wellness, and female resiliency.

Wendy and her husband launched the “Guns and Yoga” podcast last year as a platform to provide support, add value, and share wellness resources with first responders and their families. Wendy facilitates a group health coaching program and offers free yoga, retreats, and more. You can get more information on her website at wendyhummell.com.

Wendy enjoys doing anything outdoors, including yoga, and spending time with her two daughters and husband.

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Podcast Intro:

Yoga Health Coaches, Patrick Heffernan, and Emily Cole were on many different journeys two years ago when life events and the state of the world catapulted them into a new direction. While Patrick has an acting and yoga background and Emily leads wilderness adventures to at-risk youth, both are now on a similar journey as Yoga Health Coaches, leading others into transformation and being “Digital Nomads” (Emily’s term)!

Listen in on this entertaining and enlightening conversation about finding and crossing new thresholds, overcoming mainstream culture, feeling into identity evolution, and so much more!

What you’ll get out of tuning in:

• How to step confidently over new life thresholds.
• How to optimize habits through a big change.
• Why work through cultural beliefs in our communities.
• When to find flexibility with the habits.
• How to guide others out of a fixed mindset.

Links/CTA:

• Join our Wisdom+Wealth Facebook Group
• Gap vs Gain by Dan Sallivan & Dr. Benjamin Hardy
• Emily Cole Socials + Website:
  • Emily Cole IG: @wild.within.coaching
  • Emily Cole website: Wild Within Coaching
• Patrick Heffernan Socials + Website:
  • IG: @heff_patrick
  • Twitter: @pat_Heffnyc
  • Website: www.patrickyoga.com
• Jordan Peterson

Highlights:

• Emily shares her story of honoring her identity evolution at a recent Mexican Fiesta.
• Patrick talks about his experience with the Wild Habits challenge and the Fast mimicking diet.
• Patrick tells us about helpful practices for liminal thinking from Jordan Peterson.

Timestamps:

• [3:40]- Understanding our own story as an important self-study.
• [8:40]- Willingness and awareness around thresholds.
• [11:42]- Kaizen approach to habits in new locations.
• [13:35]- Overcoming cultural beliefs around new habits.
• [14:10]- Honoring our desires when culture doesn't.
• [16:00]- YHC Community support.
• [19:01]- Building body wisdom through habits.
• [21:23]- Consciousness and flexibility in habits.
• [24:02]- The Identity evolution of being in choice and releasing judgment.
• [29:09]- Shining the light of consciousness onto the trigger.
• [30:43]- Spirituality in the business journey.
• [35:00]- Collaboration in looking within vs. outsourcing wisdom.
• [38:40]- Guiding others out of a fixed mindset.
• [40:15]- The push/pull dynamic of identity evolution

Quotes:

• “I just need to be present right here, because I don’t know where else to be.” -Emily
• “Every time I change locations, I get a chance to reset my habits.” -Emily
• It’s one thing to make the decision just to go against culture, but then you are going to get little kind of continuous pushback or reminders or friction or resistance in all these different forms and it's going to show up in our relationships. Our relationships, I think, are a real big part of identity evolution. It shows how much I am evolving based on how much the people around me are reacting to what I’m doing.” -Patrick
• “Now there is this pull of I know, my body knows and I know in all layers of myself, how good it feels to feel good and I know that that can keep getting better.” -Emily
• “When we can shine light of consciousness onto the trigger, that's as much of a win as changing the habit of letting the thing go.” -Patrick

Guest Bio: Patrick Heffernan and Emily Cole

Emily Cole:

As the founder of Wild Within Coaching, Emily believes in, supports, and models going deep within ourselves for a wild journey. With a decade of wilderness guiding experience, she knows intimately the transformative power of adventure and how good it feels to be centered in oneself. Through coaching, she has seen the same process of people coming into their own guidance, wisdom, and power and loves supporting and guiding these exciting journeys too.

Patrick Heffernan:

Patrick Heffernan is a wellness professional based two hours north of NYC in the Hudson Valley. He leads the dynamic community, Journey to You, where he coaches his members on how they can live a life more aligned to the rhythm of nature and tap into their best health and best selves. He also founded the online yoga community, Journey to the Peak, where he leads monthly online yoga immersions themed towards a peak pose and/or yoga philosophy.

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Podcast Intro:

Kate O’Donnell, author, Ayurvedic Practitioner, and Ashtanga yoga teacher, is well known in this community for her three amazing ‘Everyday Ayurveda’ books. In writing these beautiful books, she is following her dharma and describes the process of “giving birth”, but she, unfortunately, hasn’t gotten the financial response she was hoping for.

Listen in on this conversation between Kate and Cate, as they discuss the book writing process, working with publishers vs. being indie authors, how to make money while writing a book, and so much more. You will learn the importance of using the community to your advantage and how to apply it to sales and marketing. Whether or not you are even considering writing a book, you will surely be inspired!

What you’ll get out of tuning in:

• How to present what you are writing about in real-time
• Why share your book content early on in the writing process
• How to repurpose your writing in promotional content
• Why use repetition in your marketing
• How to embrace your community during your writing process

Links/CTA:

• Check out our FREE Workshops
• Kate O'Donnell Yoga
• A Day in my Life - Lex Fridman

Highlights:

• Cate talks about attending a workshop in the past to write a book in one weekend.
• Cate talks about the importance of leveraging community while writing her latest book ‘Wild Habits’.
• Cate talks about a recent ayahuasca experience and laughs about trade-offs.

Timestamps:

• 5:35- Book writing as a hobby vs. business strategy
• 9:11- ‘Wild Habits’ writing process with the community
• 13:41- Identifying the problem the book is solving
• 15:45- Upselling products before they are built
• 18:35- Marketing campaigning, repetition, and repurposing
• 22:47- New books for new levels of community
• 29:18- The dharma of the desire to write.
• 31:15- Identifying your avatar
• 36:07- Chronic inflammation as community-driven conversation
• 44:00- Using a publisher vs. being an indie author
• 47:28- The business model of yoga as a book
• 58:41- Editing with a community as selling through objections in real-time
• 1:02:30- The economic value ladder
• 1:07:02- Sharing what you know in real-time
• 1:13:30- Takeaways

Quotes:

• “As I am writing the book, the book is becoming other things. The question is: How is the book, the product and the business strategy?”
• “What I’ve noticed with traditional publishing is it takes so long for the book to be released that by the time it releases you are sort of like ‘I was into that a year and a half ago, I’m not into that right now. I’m into the next book right now.’’”
• “Who you become in the process of writing a book, you are not the same person.”
• “Your journey is the transformation that only you can lead and then the books you write are field guides, they are in service of that journey.”
• “Know what the upsell is and then sell it. Go sell it and see what people's real problems are. Now write that into the book.”
• “If you want to be known for anything, keep repeating yourself.”
• “People will ask questions at one level of investment, but they will not ask at another level of investment.”
• “Right now people don’t have good leaders. A lot of people that could potentially lead won't learn sales.”

Guest: Kate ODonnell

Kate O’Donnell is an author, lecturer, and senior yoga teacher. She is the author of three Shambhala books, the Everyday Ayurveda Guide to Self-Care; The Everyday Ayurveda Cookbook, and Everyday Ayurveda Cooking for a Calm, Clear Mind: 100 Sattvic Recipes. An Ayurvedic Practitioner and Ashtanga yoga teacher, Kate is on faculty for Kripalu School of Ayurveda and Boston Ayurveda School. She travels to India annually to study and teach internationally.

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Podcast Intro:

Alja Podgornik, Neuroscience Ph.D. Student and Yoga Health Coach in training has reached a fork in the road. To finish, or not to finish the Ph.D. that is crushing her soul, that is the question…

Listen in on this Coaching Gym, as Cate explores both paths with Alja. While both are completely different paths, similar challenges will arise on each. Luckily in this growth-oriented community, we know that embracing either set of challenges will lead to a more evolved version of ourselves! The journey is the destination!

What you’ll get out of tuning in:

• How to know when it’s time to let go of something.
• How to make the most of a negative environment.
• How to navigate next steps when resistance is high.
• How to authentically fake it until you make it.

Links/CTA:

• Check out Episode 196: Fear of Being Unlikeable
• Join the Master Class
• A day in my life | Lex Fridman

Highlights:

• Cate talks about her process of writing Wild Habits
• Cate talks about how she’s learning biochemistry at 48.
• Cate references the yoga sutras and fluctuation of the mind.
• Cate talks about bringing ground rules to personal soccer carpool.

Timestamps:

• 1:12- Prioritizing Sales, Marketing, and Ph.D. Program.
• 5:10- Tapas and pushing through resistance.
• 9:11- Being out of alignment as a limiting belief.
• 12:48- Getting to the root of the energy around quitting.
• 15:10- Finding the Karma of a difficult situation.
• 20:20- Realizing short-term and long-term goals.
• 25:20- The opportunity in surrender.
• 29:50- Alignment of ethics.
• 34:01- Creating ground rules in the Ph.D. process.
• 40:18 - Applying lessons.
• 44:35- Finding Marketing Material in your current experience.

Quotes:

• “Diksha is initiation. It’s the thresholds, and in order to cross certain thresholds there is an insane amount of tapas, of friction, of tension, of doing the hard thing.”
• “It’s not just to say you accomplished it, It’s who you become in the process of accomplishing it, and that’s the Diksha .”
• “Act it until you become it. Actually, take on the behaviors even though they don’t relate to the ego. So it’s not the ego acting, doing what it normally does, doing the pattern. It’s making a choice.”
• “If you read the yoga sutras…. it’s really clear that the fluctuation of the mind is what doesn’t allow the higher power of the mind.”
• “Early on I had to realize that my peer group had a very different trajectory than I did and so my discipline had to be entirely self-reliant and self-motivated and that my rules were for me. And that has continued to serve me.”

Guest: Alja Podgornik

I have a background in neuroscience and I am currently finishing my Ph.D. I want to transition into a career where I can help people align their lifestyle to build resilience, health, and connectivity to, eventually, pursue their highest potential.

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Podcast Intro:

Coach of the Month, Lana Svien is a recently retired Physical Therapist/Academic/Ayurvedic Practitioner and now Yoga Health Coach AND Body Thrive Team Leader. She started her journey in YHC in 2019, has made huge GAINS, is an essential part of the community, and has so much to celebrate!

Listen in on this conversation between Lana and Anna Berklemans as they discuss her journey, celebrate her many GAINS since she got on the YHC path, and what amazing things are next for her! After listening you will think “Wow! She has led a fascinating life.”, and will be inspired to lead one of your own.

What you’ll get out of tuning in:

• How to create a meaningful life in retirement
• How to measure joy
• Why being in a community is so helpful
• How to age vibrantly and lead a fascinating life
• How to find more ease while living your dharma

Links/CTA:

• Check out our latest events here >>> https://yogahealer.com/our-events/
• Gap and Gain

Highlights:

• Leah talks about how you completely lose your identity in retirement.
• Leah tells about how the YHC Community and Mastermind group keep her on track for what's next.
• Leah tells us about her future action plan which includes aging vibrantly, mission work, and outdoor adventure trips.

Timestamps:

• 2:14- Growth path from Yoga Health Coaching to Body Thrive Team Leader
• 3:38- Transitioning to retirement
• 6:28- Secrets for easeful living.
• 9:15- Identity evolution through retirement.
• 12:17- The importance of the YHC structure and mastermind groups.
• 13:20- Measuring GAIN and Keeping a structure in retirement.
• 15:24- Importance of a nurturing, growth-oriented community.
• 16:30- Intergenerational community structure.
• 17:50- Next steps for next level of growth.
• 18:23- An action plan for the future.

Quotes:

• “The biggest thing, of course, is transitioning from the health profession side of things, where we really look at the problems that clients and patients come in with, to the health coaching side of things, where you are actually allowing that client or that individual to tap into their own self-healing and see their actual potential.”
• “I have designed a life that really brings great joy and ease.”
• “How are you going to measure the gain? That was a pivot for me…. It really rang with me, how are you going to measure whether you’ve achieved something if you haven't put metrics to it? If you don’t have a way to measure it, you're never going to achieve it.”
• “I have created a very meaningful life in retirement.”
• “I will just stay connected to this community because it will pull me into that next transformation.”

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Podcast Intro:

Aileen McGinnis and Suzanne McCahill Perrine

Yoga Health Coaches, Aileen McGinnis, and Suzanne McCahill Perrine have been Accountability Partners since 2019. At this point, it's so much more than an Accountability Partnership. It's a strong friendship as well as a great business partnership, so much that they are leading a retreat together!

Listen in on this joyous conversation between the Accountability Partners and Cate as she detects what makes their connection so successful, the power of live events, as well as details on their upcoming Sacred Living Women’s Eco Retreat in Ireland!

While there's lots of work and love that goes into their lasting partnership, they both agree that “bringing on the fun” and “saying yes to what you want” is a driving force of their success.

What you’ll get out of tuning in:

• How Live Events excel your growth
• Why Accountability Partnerships are so important
• How to find Accountability Partnerships
• What steps to take to have a successful Accountability Partnership
• How to work with others and lateral mesh network

Links/CTA:

• Check out our ONGOING FREE Masterclasses at Yogahealer.com
• Ep. 155 - How to Coach your Groups About an Anti Inflammatory Lifestyle
• Check out activities and retreats below:
  • The Center Downtown
  • Centered Living with Suzanne
  • IG: @centeredlivingwithsuzanne
• Dan Sullivan's10x Talk

Highlights:

• Cate talks about an article she read about how to smell inflammation.
• Aileen and Suzanne talk about their Ireland retreat details.
• Cate talks about Dan Sullivan’s 100x Club where 10xers get together.

Timestamps:

• 1:00- Their backstories
• 3:15- What works as accountability partners
• 6:11- Community benefits from live events
• 7:15- Continuing growth in an Accountability Partnership
• 9:52 - Investing into a network experience
• 12:45- Synergy of communities collaborating together
• 15:46- Retreat details
• 18:05- Advice for a successful Accountability Partnership
• 21:55- Summarized steps for Accountability Partners
• 25:25- Vulnerability and perfection as a Yoga Health Coach
• 29:27- Acting on “yes’s”
• 32:00- The intimacy and acceleration of live events.

Quotes:

• “The more people do live events and interact with other members, the more trust they have in the community, and the more strength they put into their accountability partnerships.” -Cate
• “Your network is your net worth.” - Cate
• “When we invest, then that investment can go up and down of course, but it can grow exponentially…. in Yoga Health Coaching you sign up and think you are going to be doing this one thing, and certainly we are, we become Yoga Health Coaches and we change our business and our business model, but the growth we couldn’t have seen ahead of time are these kinds of connections.” - Suzanne
• “Like any relationship…. Those times when you start to feel separate from each other, the number one thing that is going to get you back on track is communicating again, showing up, and prioritizing time together.” - Suzanne
• “When you collaborate with someone, the sky's the limit. You can do so much more than on your own.” -Aileen

Guest BIO: Aileen McGinnis

Born in Ireland and based in Tuscany with her family, Aileen has been practicing yoga for over 20 years, completing her first YTT with Marie Quail in 2002 after having a deeply inspiring and transformative experience in ‘The Expanding Light Retreat Center’ (California) This Retreat Center /Ashram shares the teachings of Paramahansa Yogananda to uplift world consciousness). Her rich training experience hails from Ireland, Italy, India, UK, Spain, and Bali with various inspired teachers, most notably Cate Stillman, Uma Dinsmore Tuli (Yoni Shakti, Mother's Breath etc), and Leyolah Antara (Kundalini Dance). Aileen is a , a good-humored, big-hearted, enthusiastic teacher offering nurturing yoga classes, sacred, ecstatic dance experiences, and down-to-earth Ayurveda lifestyle coaching in her transformational group program; ‘AWAKEN TO THRIVE’.

Aileen’s message is about LOVE & UNITY Consciousness. You can find out more about her at aileenmcginnis.com Join her Facebook group: Embrace Natural Health and Immunity.

Guest BIO: Suzanne McCahill Perrine

is the founder/director of The Center, Harrisonburg’s first dedicated yoga and Pilates studio.

Suzanne, E-RYT 500, YACEP, Certified Health Coach, and Pilates teacher, began teaching Yoga in 2005. Inspired to connect to others in her community and spread the joy and healing potential of yoga, she opened The Center Yoga studio. After years of study in the Anusara tradition with teachers, Desiree Rumbaugh, Christina Sell, Elena Browner, Amy Ippoliti, Moses Brown, Bita Jenkins, Suzie Hurley, John Friend, and Douglas Brooks, she eventually started teaching others to teach, starting the Center School of Yoga.

Suzanne encourages her students to have fun, relax, and enjoy the splendid journey that yoga offers them both on their mats and in their lives. More recently, Suzanne has studied under Cate Stillman offering yoga & Ayurveda health coaching as a way to collaborate with clients who wish to feel more connected to life, honor their true nature, and reclaim their health. She continues to find more joy in her life since discovering Yoga, meditation, and Ayurveda and sharing it with others.

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Podcast Intro: Cate and Geoff Mackenzie talk about how to set reasonable and attainable goals in order to achieve Geoff's desired level of success. Geoff admits that when he first launched YHC, he had no idea who he was as an entrepreneur and had allowed his work ethics to deteriorate over the previous decade. Geoff realizes he needs to take things to the next level by setting SMART (specific, measurable, actionable, realistic, and time-bound) goals.

Cate also mentions that if Geoff forms a men's group, it should be approachable and enjoyable. It must also be a place where men can be themselves and let their hair down! These men are stable, have pensions, and long-term jobs, but they haven't been taking care of their own bodies and don't really know-how.

What you’ll get out of tuning in:

• How to set realistic, yet audacious & inspiring goals.
• How to set and hit SMART goals.
• How to market to a men’s group.

Working:

• GAIN THINKING! (looking back to see what I've learned, how I've helped my group, etc.)
• Asking for help and accountability
• Calendar integrity/scheduling/planning (eg, free talks, marketing, any task)
• Attending calls, work parties, and meetups keep me connected and inspired.
• Taking the risk of setting up an internship and delegating to them (in the process)

Not Working:

• -Allotting too much time for tasks that could be done faster
• Not working with my preferred audience/niche
• Too many other projects..? (yoga program, YTT, men's group,)
• Unrealistic expectations/feelings "behind"
• Having a Youtube premium account LOL! (easy distraction)

Links/CTA:

• Identity Evolution on the Yoga Health Coaching Career Path with Annie + Cate
• How to Build Dynamic Groups with Cate Stillman
• First Light Yoga

Highlights:

• Turn your BHAG into a SMART goal! Cate
• Stop marketing to yourself. Cate
• Your avatar is someone who hasn't lived the life of their dreams but actually people who need to work. Cate

Timestamps:

• [3:29] Where are you not doing the right activities?
• [19:52] Do a lot of testing and see what naturally grows.
• [20:18] Your avatar is different, it’s someone who hasn’t lived the life of their dreams.
• [20:39] Everything is stable in their lives, work, pension, etc, but their body is a wreck!
• [21:27] It’s gotta be cool, funny, and approachable, that’s way too psychospiritual, you already lost me!

Quotes:

• I had let my work ethics slide and was content that way. ~ Geoff.
• People are good at setting BHAGS, but not good at setting SMART goals. ~ Cate
• Where are you not doing the right activities or measuring the activities you need to do to hit your goals? ~ Cate
• This has been a humbling and fantastic process, I’ve gained so much! ~ Geoff
• The realization you had with YHC to do this as a career, made you realize you had to work differently to make a good living wage. ~ Cate

Guest: Geoff Mackenzie

A veteran Ashtanga Yoga teacher, Geoff was seeking a coaching education when he found Yogahealer.com in Summer 2020. Apparently ready to leap, he signed up to YHC within a month! Geoff’s ultimate YHC goal is to create a habits group for men only.

I had "big eyes" when I joined YHC: I thought I could enroll 20pax immediately and quickly pay back my fees as a fast-tracker, all with ZERO EXPERIENCE in building a successful business.

Now at end of Q6 as a YHC-er, I just hit full ROI and moved into profit territory.

I have yet to make significant moves on one of my original goals: creating a men-only habits group.

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Podcast Intro:

Yoga Health Coach, Courtney LaCava, is leading a successful journey for her course members as their health, wellbeing, and overall lives continually make deep improvements and transformations. With this said, she’s still struggling with increasing enrollment each quarter and has a huge resistance to picking up the phone...

In this coaching gym, Cate and Courtney discover her fear of being unlikeable, and how she gives up in the sales process when boundaries are set by her prospects. Listen in for some great wisdom and action steps to overcome this fear and how it will, in the long run, lead to much greater likeability!

What you’ll get out of tuning in:

• How to overcome common enrollment objections.
• How to establish S.M.A.R.T. goals with prospects.
• How to gain trust and likeability through marketing.
• How to truly respect boundaries by pushing them.
• How pushing boundaries through sales conversations leads to greater thrive.

Links/CTA:

• Yogahealer FREE Workshops >>> Click here
• Courtney LaCava
• SMART Goals Template

Highlights:

• Cate tells a story of being “out in the mix” during her travels and truly seeing what cultures are up against.
• Cate talks about marketing in the 90’s and Deepak Chopra's infomercials.

Timestamps:

• 1:58- Polyvagal theory and the social nervous system.
• 4:15- Objections and the enrollment funnel.
• 7:20- Process of overcoming objections- find money, a partnership of figuring it out.
• 9:48- Shifting into S.M.A.R.T. goals
• 11:32- Establishing trust.
• 13:51- Working through objections with goal reflections.
• 15:57- Getting more leads in the pipeline.
• 17:52- Fear of reaching out as an ego protection mechanism.
• 19:33- Remembering our “why” and reading our convictions to conquer the ego.
• 22:02- Marketing as a spiritual practice.
• 22:48- Overriding the safety over thrive mindset.
• 25:09- Creating a funnel to address common objections.
• 28:21- Safety as complacency which is unsafe.
• 30:09- Going back to convictions over and over to stepping into more potential.

Quotes:

• “If habits are their current trajectory that is leading year over year in the wrong direction, then that compounds. So that actually gets worse over time. And so you also want to know the trade-off in terms of that.”
• “One of the things I know with sales is that it is so important to have enough leads to practice and practice and practice getting better at enrollment conversations, and if anyone has ever given you a no, it's a great opportunity to practice again with that same person.”
• “The only way you know someone is really stepping into their potential is that they are making different choices. They're making decisions fundamentally different than they have before. So a lot of what we are trying to get in that ‘yes’ is a reconnection to intuition, to potentiality.”
• “People need to be able to see your light in order to see their light if their light is shrouded with chronic inflammation.”

Guest Bio: Courtney LaCava

Courtney LaCava, MA, CAS discovered Ayurveda through her own health crisis with chronic fatigue in 2005. Through her Ayurvedic health coaching groups, she guides women to feel more alive, loving, prosperous, and radiant.

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Podcast Intro:

Like many Yoga Health Coaches, Suzanne Martin has overcome so much on her life path so far. Her path has taken her to “Hell and back”, giving her rich spiritual insight. While she has a deep understanding that she is supposed to use the wisdom attained from her journey to help others, there are still many inner battles to overcome dealing with how to authentically present and market herself.

Listen in on this coaching gym where Cate and Suzanne troubleshoot where she is stuck, why she is stuck, and how to authentically market herself out of her stuckness.

What you’ll get out of tuning in:

• How to play the edge in introverted coaching
• How to stand in your light authentically
• How to design your marketing around your growing edge
• How to market through your convictions

Links/CTA:

• Ready to Coach in Peak State? Download Tip Sheet here
• Start your 10-day course with Lead the Journey
• Suzanne Martin - Awaken Self-Healing
• James Altucher

Highlights:

• Cate references the “Experience Transformer” from December 2021 Body Thrive Call.
• Cate talks about voicing her convictions about medicine.
• Cate talks about James Altucher’s creative process of ideation

Timestamps:

• 1:32- Attachment and authenticity of standing in our light
• 3:25- Experience transformer- making past traumas useful
• 4:04- Self Sabotaging behaviors
• 4:55- Practice sitting in the worst-case scenario
• 7:50- Using the supporter role as a marketing advantage
• 10:45- Using deflection to create light.
• 13:04- Stating convictions.
• 16:40- Overcoming perfectionism by being messy and authentic.
• 17:55- Small marketing actions using convictions
• 19:25- Making spiritual teachings relevant in marketing
• 20:40- Ideation/creative marketing

Quotes:

• “I self-sabotage because I have a deep fear of standing in my own light and the responsibility that comes when you do.”
• “I can see how everything I have gone through is in service of helping other people.”
• “You’ve come back from there [Hell], and now you have to tell the tale because others are still there and they don’t know how to get back.”
• “There's a way to structure marketing so that you are constantly shining the light on others.”
• “Let yourself mess up. Let yourself do it messy in front of the world because that is how everyone does it who's really doing it authentically.”
• “You are out of the way. That whole persona, that whole layer of deep scarring attachment issue, it is dissolved by taking the action.”

Guest BIO: Suzanne Martin

Suzanne got her YHC certification. Prior to this she taught yoga and meditation, brought yoga and mindfulness-based practices to inner-city schools, and worked in the arts and education. She is also a mama bear and wife living in Asheville, NC.

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Podcast Intro:

Coach of the month, Sharon Rudy, has experienced more growth than ever since she joined the community just a year ago. While she’s been in the yoga and wellness field since 1998, she is just beginning to embrace her unique expertise in this vast world of health coaching.

Join in on the conversation between Anna and Sharon as they discuss where she was then to where she is now, celebrate her huge wins, honor new discoveries, and lean into the growing edge of her current challenges.

What you’ll get out of tuning in:

• How to see yourself as a coach and a leader
• How to make the habits course your very own
• How to embrace your growing edge through your convictions
• How to overcome imposter syndrome

Links/CTA:

• Accelerate Your Wellness Career by joining Cate Stillman's Master Class
• Sharon Rudy's Suvarna
• Sharon Rudy Instagram: @tigerpriestess
• Suvarna Instagram: @suvarnamontclair
• The Gap and the Gain

Highlights:

• Sharon talks about the use of Tarot cards and Vedic Astrology in her coaching.
• Sharon talks about connecting to her community by overcoming autoimmune issues.
• Sharon talks about overcoming issues of self-doubt and unworthiness.

Timestamps:

• 2:01- Changes since enrollment conversations
• 4:42- Transition from many modalities one to membership
• 7:43- New skills in sales and marketing
• 10:44- Body Thrive habits as a foundation for a unique course
• 16:19- The growing edge of public visibility and being a leader
• 20:25- How it feels to step into vulnerability to share wisdom
• 20:45- Stepping up as being the ultimate act of service
• 22:45- Biggest lessons learned so far

Quotes:

• “Our deeper desires are what lead us to our ultimate dharma, our life's purpose or even I like to invert that and say a purposeful life.”
• “The foundation of the habits helps all of the women get to their particular goals, to clear the stagnancy, the ama, or the toxicity out of the body-mind complex in order to activate that fire of their vision of what they really want and living their dharma.”
• “It’s been quite beautiful to bring in my offerings, whereas before I think I had more of a rigid idea about what a health coach is.”
• “That's my growing edge of putting myself out there in the way from my own beliefs and convictions and my own healing path to help others.”
• “People are going to really love you for who you are and how you are taking people on their journey and it's not so much about needing to become something other than what you already are.”

Guest Bio: Sharon Rudy

Sharon Rudy is an intuitive teacher who has been immersed in the practices of yoga, meditation, and mysticism since 1998. She began teaching yoga in 2003. Sharon is known for her exceptional storytelling and love of mythology, which is woven into alignment-focused yoga. Her classes are smart yet accessible, insightful, and often humorous. Sharon works privately with individuals seeking spiritual and intuitive guidance through Tarot readings and Vedic Astrology.

Sharon believes it is never too late for deep transformation and specializes in guiding women at transitional points in their lives. Her most recent endeavor is marrying all of her teaching loves together in her signature program for women, Return to Radiance. Rooted in the ten Ayurvedic habits for optimal wellbeing, Return to Radiance clears the stagnation in the body-mind complex to cultivate deeper intuition, kindle the fire of one’s vision for their lives, and ultimately live their greater dharma, or purposeful life.

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Podcast Intro:

Yoga Health Coach, Deanna Norelli, is succeeding in one of the most important parts of her faith-based coaching- She is putting herself out there, taking her group through a deep dharma dive, and they are healthier, happier, and getting results! Now it’s time to get into the nitty-gritty of hitting her enrollment goals so that more people can get these life-transforming results.

Listen in as Cate walks Deanna through how to leverage her gains to hit enrollment goals. Critical issues are discovered in the structure and motivation is cultivated in tracking the huge gains! This process leads to a deeper reflection on the depth of our own individual dharmas in the world.

What you’ll get out of tuning in:

• How to score more Strategy Sessions
• How to plan and schedule more live/virtual events
• How to find critical issues in your structure
• How to showcase your unique skills in your marketing process
• How to find networking partners

Links/CTA:

• Start with our Master Class
• Deanna Norelli’s Business Website
• Science and spiritual practice

Highlights:

• Deanna shares the transformative live events she’s been putting on.
• Cate emphasizes why it's so exciting to find critical issues.
• Cate highlights how to market our dharma to lead others to their dharma.

Timestamps:

• 1:27- Mapping out gaps and gains
• 6:05- Leveraging gains to hit enrollment goals
• 7:35- Finding core/critical issues
• 8:03- Gains as a reflection of dharma
• 12:38- Stages of leading the customer journey
• 13:45- Empathy mapping through critical issues discovery
• 15:15- Ideas for live and virtual events
• 20:15- Building your message into your marketing
• 25:05- Creating Strategy Session goals for sales pipeline
• 28:45- Annual marketing planning
• 29:41- Finding natural networking partners
• 32:20- Using video testimonials and stories from members

Quotes:

• “You have a vision of the future and then you make it real, and the process of making it real grows up your next identity evolution. That’s just how it works.”
• “When I find a critical issue I get really freaking excited.”
• “It’s the commitment to the process of it. You just keep asking yourself, ‘What do my prospects need to believe? What do they need to experience? What do they need to witness?’ in each of these stages.”
• “Your people know people. They are already connected.”
• “The more you’re clear on the target, then all of your energy and effort just goes toward that target.”

Guest Bio: Deanna Norelli

Deanna Norelli has decades of experience in the Wellness industry. Deanna is passionate about yoga, Ayurveda, digestive health, and an anti-inflammatory lifestyle. She encourages everyone to be a better steward of their God-given temple.

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Podcast Intro:

First-year Yoga Health Coach and world-class Nia teacher, Mia Thayer, has come so far since she joined the community in November of 2021. As far as she has come in one year, she feels there is still a major puzzle piece still missing. At the beginning of her second year, she feels she is just getting started and is ready for even more creativity.

Listen in on this conversation between Mia and Cate as they discuss what’s next for her second year in regards to discovering her unique brand based around dance, rooted authenticity, and next-level anchoring. In this, we will get wisdom hits about knowing our audience, marketing for them, working a hybrid model, and so much more!

What you’ll get out of tuning in:

• How to discover what’s next after implementing the business model
• How to build your unique brand
• How to market for your audience
• How to run a hybrid course - Online/offline
• How to name your course

Links/CTA:

• Do the best work of your life - Be a Yoga Health Coach
• Compassionate Inquiry Training with Gabor Mate - click here

Highlights:

• Mia reflects on the Gap and the Gain over a year, coming from no work or income to running a group.
• Mia experiments with a hybrid model incorporating Nia into her habit journey.
• Cate helps Mia turn current themes coming up into brand strategies.

Timestamps:

• 4:10- Recognizing current themes coming up.
• 6:58- Compassionate Inquiry Training with Gabor Mate.
• 7:50- Creating a safe, accepting, and growth-oriented space.
• 9:30- Liberating structures for authentic attachments.
• 10:30- Coaching offline vs. online.
• 15:17- Listing pain points and potentials.
• 18:44- Building unique specialties into method and brand.
• 19:52- Building a hybrid model/package regenerative community.
• 23:46- Applying unique specialties to the program.
• 26:38- Creating a new brand name.

Quotes:

• “In the group setting you're attached, but you're attached to people who can grow, and that's really different than being attached to people who aren’t allowing you to grow, and who you are also not allowing to grow because that feels unsafe.”
• “It’s not really a return [to self], it’s next level anchoring.”
• “You’re creating a regenerative community where you are inviting people to spread word of mouth, and have an in person experience with you because that's really the most important thing.”
• “I can host a workshop and literally the group can lead it.”
• “The potential is, you can design your life and do the best work in the world.”

Guest BIO: Mia Thayer

Mia is half American half Argentine, born and raised in China. She is a Nia movement teacher and in the middle of a lot of change.

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Podcast Intro: Systems expert, Amy Mitchell is an Asana Certified Pro with courses and programs that help online coaches and creatives build the businesses they love. She's worked with 500+ online business owners that get stuck in reactive mode, wearing too many hats, and barely getting to do what they set out to do in the first place. Amy is here to make it easy for you to cut the fluff, eliminate overwhelm and effortlessly focus on your BIG goals and dreams.

Listen in as Amy and Cate discuss the importance for business owners to create the structures, strategies, and systems that support them to grow their businesses while working less and less over time.

What you’ll get out of tuning in:

• How to get into deeper flow by setting up structures in your business.
• How to set up systems to support marketing and selling group programs.
• How to know and use your strengths to your advantage in your business.
• How to gain more efficiency with project management tools.

Links/CTA:

• Take the Wealth Dynamics Personality Test
• Project Management Tool: Asana
• Amy Mitchell's Free Asana Training
• Amy Mitchell's Live Asana Training
• Instagram: @amyr_mitchell
• Start with Cate Stillman's Master Class - Yoga Health Coaching

Highlights:

• Amy talks about her Asana Course designed to set up your business more efficiently.
• Cate and Amy talk about the specific systems and project management tools for Yoga Health Coaches
• Cate and Amy discuss the Wealth Dynamic personality test and how to use it to your business's advantage.

Timestamps:

• 3:15 - Creating a System for delegation.
• 6:48- Systems and Wealth Dynamic archetypes
• 9:25- The marketing funnel system
• 10:25- Using our creative edge
• 12:50- The Wealth Dynamics test
• 14:50- Using project management tools and building systems
• 22:19- The habit of using new systems
• 24:42- Integrating calendar with project management tools
• 28:07- Scheduling time block distribution in key business areas.
• 30:08- Thriving with structures

Quotes:

• “When a system is dialed in, this is really a huge game-changer for the business.”
• “What has made it worthwhile to stay the course with the particular asset or particular funnel is knowing that in optimizing that on the other side is the freedom and the clarity and the space that you seek.”
• “The thing about systems is that they are very easily and quickly adopted when they actually solve the problem you wanted them to solve.”
• “Whatever blocks you have, you need a sales block, you need a marketing block, and you need a delivery block.”
• “The degree of structure we need to thrive with systems is different for everyone.”

Guest Bio: Amy Mitchell

Amy Mitchell is a Systems Expert, Asana Certified Pro and her courses and programs help business owners to create the structure, strategies, and systems that support them to grow their businesses while working less and less over time.

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Podcast Intro:

Yoga Health Coach, Faye Blake, has been struggling with the lifelong habit of perfectionism and has shame around lack of integrity. While aiming to find deep health through living the habits perfectly, she also wants to be more playful and spontaneous, which makes her feel inauthentic as a coach.

In this two-year overdue conversation between Cate and Faye, we discover how Faye’s mantra “Little Faye wants to play.” can be honored, while also discovering the purpose and creativity in what Big Faye wants to do. Listen in to learn how to turn integrity gaps in the sales and marketing process into an authentic creative venture!

What you’ll get out of tuning in:

• How to turn your challenges into an authenticity in your coaching.
• How to walk the edge of vulnerability to leverage your skills.
• How to market for continual lead flow.
• How to keep moving people through the marketing funnel.
• How to play to your advantage.

Links/CTA:

• Faye’s Instagram: @live.intuitively
• Get out of Gap thinking - The Gap and the Gain
• Recommended reading for attachment issues: Adam Lane Smith

Highlights:

• Cate met Faye in Berlin 2 years ago and offered this conversation. It's finally happening!

Timestamps:

• 1:15: Challenges with coaching authentically through sales and service.
• 3:09: Setting grounded goals, while allowing spontaneity.
• 5:42: Perfectionism affects sales and marketing.
• 10:56: Revisiting lessons in the sales process.
• 11:45: Undermining attachment issues for perfectionism to dissolve..
• 14:00: Getting out of the pathological cycle of gap thinking.
• 15:30: Developing a marketing funnel to get new leads.
• 17:10: Leveraging unique skills for the Customer Journey
• 23:30: YHC Master stages- Creating an Empathy Map.
• 27:09: Turning perfectionism into an authentic creative process.

Quotes:

• Part of being an entrepreneur is that you get to set your own income targets and go after them.
• Gain thinking will break the pattern of perfectionism.
• When you aim for a solid B-, when you have enough of the habits enough of the time, it allows enormous grounded flexibility.
• You help people from the inside to the outside, but you also understand the language of the outside to the inside and that’s your market advantage.
• What am I designing at which stage? How am I measuring how many people are in that stage?

Guest BIO: Faye Blake

https://www.fayeblake.co.uk/about -- the website will be up and working by Feb2022

I’ve been a hairdresser for the last 19 years, which basically means I’ve been a therapist for 19 years! As a hairdresser people open up to you, you get an insight into their lives and all their ups & downs.

It all got a bit much 1 1 year when I went through my own breakdown as depression & addiction took hold of me. Which led me to spend quite a few years studying all the things!

Naturopathic Nutrition, Bodywork, Yoga & Ayurveda, not having a clue where I was heading with it all, but following my own curiosity and need to know!

Then ultimately understood that it was leading to what I know now is- learning how to have a deep trust in my inner self and my body, finding safety & home within.

Thanks to training as a YHC, I now run a course called “Live Intuitively’ pulling all of my teachings together which guides people to deeply connect with their inner selves, their inner healer, and peel back the sometimes heavy layers of thinking & living that we accumulate over the years.

In essence, I empower people to awaken the wisdom within themselves to be able to take their own health & happiness into their own hands, choosing how they want to feel and building the vibrant lives they want to live.

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Podcast Intro:

Cathy Mines, accomplished light-worker, healer, and community leader started her Yoga Health Coaching journey in May of 2021. Even just beginning the journey she has already been mind blown by the transformation of herself, community, and income. Likewise, the Yoga Health Coaching community has recognized her as STAR in the community and program and awarded her with Yoga Health Coach of the month!

In this interview, we will get a good understanding of where Cathy’s journey started, her hurdles, her big wins, and what’s next. Get ready to get excited and be inspired about the potential of your own wellness journey!

What you’ll get out of tuning in:

• How to overcome limiting beliefs.
• Being lifted in a community to lifting your community.
• Going from the zone of excellence to the zone of genius.
• What is experienced in dynamic groups?
• Why take the plunge into the YHC experience

Links/CTA:

• The Art of Living Sacred Daily
• Reach Yoga Lifestyle

Highlights:

• Cathy talks about how she quickly worked through some limiting beliefs upon joining YHC.
• Cathy explains the dynamic group model translating to her own community.
• Cathy gives advice to those on the fence about joining the YHC Community

Timestamps:

• 1:05 - Intro to Cathy and her leadership style
• 3:30 - Upleveling from limiting beliefs
• 5:40 - Community and dynamic groups
• 8:12- Zone of excellence to the zone of genius
• 8:45 - Living in a community and pivoting through the pandemic
• 15:50 - Results in her group
• 20:43 - Growth experience from the habits and business model
• 22:30 - Community/Dynamic Group Model experience
• 24:57 - Advice to those on the fence
• 28:45 - What's next - solidifying the business model

Quotes:

• I’ve got to admit, I think I’ve had the best season of my life since I began this training.
• What I've learned is people can feel how much I love them even when I’m online.
• This idea of a freedom-based lifestyle, it’s like really true. It’s true and it’s like happening to me!

Guest BIO: Cathy Mines

Cathy is the Owner and Director of Wellness at Reach Yoga, her 'Living Sacred Daily' course is her deep dive into the habits of Yoga and Ayurveda.

A graduate of the Transformational Arts College Spiritual Psychotherapy Program, a Certified HeartMath Clinical Practitioner, and a yoga teacher since 2003. A Certified Peace Ambassador and currently a YHC student. Most of all Cathy is living the dream of loving the work she does.

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Podcast Intro: Cate assists Natalie Jackson in breaking through her networking barriers. Natalie is ready to resume networking now that she has returned from her travels. She admits to having "imposter" syndrome, and feels as though she has nothing to offer, however, she's anxious and excited to reach out to new people.

Cate walks Natalie through a process map to assist her in completing the steps required to create new course members. Natalie admits to hitting roadblocks and missing minor action steps, but she recognizes that her words are having a huge impact on the community as more people pay attention to what she is saying. Cate encourages Natalie to continue collecting names and emails and practicing her pitch.

What you’ll get out of tuning in:

• How to take action to do a gig.
• How to break down the process and batch task.
• How to excite people.

Links/CTA:

• Natalie Jackson Wellness
• Yogahealer

Highlights:

• Do an empathy map! Cate
• Your journey makes a huge difference in people’s lives. Cate
• Let's aim for 10 if you want to hit 5, 10 x it! Cate

Timestamps:

• [7:22-7:40] How many events do you need to go to to meet people? We have to make it so you can control it. ~ Cate
• [7:55-8:09] Sounds like you’re super networked going to events and you’re engaging them! ~ Cate
• [9:39-9:54] Look at a low-dollar event, you don’t have to create anything new. ~ Cate

Quotes:

• What actions do you need to take to get customers? Cate
• Get names and emails and look them up and engage them on FB messenger. Cate
• Look at a low dollar event, you don’t have to create anything new. Cate
• Maybe your people need to see the same messages in multiple formats, with memes and social media posts. Cate.
• I try to show and model an action versus words Natalie.
• You have to practice the pitch seven times to be a pro! Cate

Guest: Natalie Jackson

As a wilderness instructor and minimalist lifestyle (tiny house & van) Natalie guides others to take their body habits on the road to feel vibrant and alive. She's known for her bright energy and laugh and has a passion for bikepacking and paddling.

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Podcast Intro:

Glenna Bedoya is very helpful to her community and has experienced so much growth as a Yoga Health Coach in the past two years. But with this success comes new and more challenging hurdles….

Sometimes it’s just a matter of proper goal setting, getting into a healthier mindset, planning, and of course marketing! Listen in as Cate as she helps Glenna ask the right questions to find her next areas to grow herself, her community, and her income.

What you’ll get out of tuning in:

• How to create financial security as an entrepreneur and wellness pros.

• How to grow your wellness business.

• How to build trust out of sales-generating activities.

• Where to take action with your marketing messages.
• How to retrain your mind out of scarcity.

Links/CTA:

• Glenna Bedoya Yoga & Wholebeing Ayurveda
• The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy

Highlights:

• Cate talks about shaking the underlying insecurity of financial targets.
• Learning to leverage yoga communities and beyond with marketing.
• Testing out different marketing messages.

Timestamps:

• 3:45- Developing a long-term plan and budgeting along the way.
• 4:30- Structuring time and actions for growth
• 8:35- Questioning how to continually grow.
• 13:52- Leveraging the yoga community and beyond with social media.
• 17:40- Shifting out of the victim mentality to being in control of income.
• 19:24- Feeling gratitude for what's working and experiencing more abundance.
• 22:45 - Building trust through sales-generating activities.
• 25.43- Speaking to “The Gain” more in marketing.
• 26:20- Retraining the mind out of scarcity.
• 28:25- Habit, trigger, reward! Trust triggering to sales-generating activity.

Quotes:

• “The mind finds loopholes and it just runs loops and those loops will keep you in the outdated pattern of thinking.”
• “If I want to experience growth in my business, I have to be open enough to listen to what's going on out there that I know about, and how can I address it in a way that really lands for people.”
• “The answer is always more planning, reset the focus, up the game, and just create and keep working the plan.”
• “One of the most fun things about being an entrepreneur is that you are in control of income”
• “Do people a favor and be able to be found. Do people a favor and reach out.”

Guest BIO: Glenna Bedoya

Greetings. I'm Glenna, a St. Louis based yogi, teacher, Ayurveda Health Coach, Reiki Master, and Somatic Dance Guide. I'm here to guide you into your deeper knowing and the great potentiality of living your best life.

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Podcast Intro:

Tribes require a common goal and a means of communication. A method of communicating without the presence of the leader. Because if everything has to go through one person, certain degrees of relationship that are fundamental to the progress of individuals within a community would never form.

Changes are inevitable, especially in today’s society. That’s why today, we are going to talk about the shifts that happen when we recognize a transformed level for the community, connection, and collaboration. Stay tuned as Cate Stillman and Elle Broderick share their insights!

What you’ll get out of tuning in:

• How to utilize the community as a continuous resource?
• Utilizing help from others (overcoming/rewriting family mantra of help=weakness)
• How you can balance vulnerability with capability?

• How to Feel like 'I got this' and 'I'm not in it alone' simultaneously and continuously What is working:

  • Two AP' one during YHC and now one in Mastery; both have been incredibly helpful

  • My Mastermind Group provides terrific support and a place to generate ideas and hear other input and reflections and then readjust my thinkingWhat is not working:

  • Doubt creeps in when I forget things or cannot access my thoughts clearly or cannot locate the material or navigate technology. This leads to self-criticism 'what makes you think you are ... good enough ... capable ... (fill in the blank)

Links/CTA:

• Inspired Living
• Yoga + Wellness Professionals: Evolve Your Career

Highlights:

• Cate shares what she has learned in Leadership and Development in Communities
• Cate tells her findings of practices in removing deep-seated trauma
• Cate shares his tips on handling modern technology
• Cate talks about her experience of community building

Timestamps:

• [6:47] Is this my Journey or is this Cate’s Journey?
• [10:46] Seeking Help in Technological Issues
• [14:40] Giving others the Opportunity to Lead
• [20:15] Figuring out your Business Model
• [22:53] Speaking from Care and Conviction
• [32:43] Networking with Other Yoga Health Coaches

Quotes:

• “Your career plan has a business model or how your business makes money. You want to remove stuff that takes your time that isn't in alignment with the business model that gets you toward your goals.”
• “If you don't have a commitment to what you really want, there's no way you're going to get there.”
• “The other thing that's a big thing for me is having a message from an early age that I don't have what it takes. And I know that to be not true. And I feel like I'm at another level of a move being beyond that.”

Guest Bio: Ellen Broderick

Ellen Broderick is in YHC Mastery Program working to more deeply embrace her Leadership potential. Year two of Inspired Living will launch on November 15th. Ellen also offers Sound Baths, Yoga classes, and Yoga Nidra Meditation Sessions.

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Podcast Intro:

Megan has been awarded our coach of the month. She has been in the Yoga Health Coaching program for about 6 months and has been an asset to the community.

Starting her studies in the theatre, Megan pivoted into helping people understand their beliefs to gain clarity with their life goals. She never expected to go through hospitality and tourism eventually going into an academic study. Megan studies what people believe in, why they believe it, and how they perform it in the body. With no clue what she was doing in her career, she just went with the flow, and looking back she realized she got practical training in the body because of this experience.

Megan started small by running a 6-week course which she hoped would be part of a year-long course and this gave some perspective on her plans for a course.

What you’ll get out of tuning in:

• How integrating urine therapy in your lifestyle can help heal you
• How to transform your mindset using the Dalian Method
• How is Yoga Health Coaching filling in the gaps

Links/CTA:

• www.expansionhealing.ca
• megan@expansionhealing.ca
• IG @expansionhealing
• FB @expansionhealing

Highlights:

• Weaving Urine Therapy into a year-long journey
• Building infrastructure. Combining modalities.
• Tapping your unconscious mind thru the Dalian Method

Timestamps:

• [05:11] Where are you now in the process of leading a journey?
• [07:00] What has been the impact in your own life?
• [11:05] How do you plan to weave Urine therapy into your year-long journey?
• [14:07] What is Yoga Health Coaching doing for you?
• [19:40] What's the next challenge to get you to the next level of your growth?
• [22:14] What words of wisdom do you have for healers out there?

Quotes:

• "I didn't have a career and I didn't have a trajectory that made sense to anybody else, I was just walking through the door that opened"
• "The two fastest option powerful things I've ever found are the Dalian Method and Urine Therapy"
• "You need a year to try things, to see what works and then to embed them"
• "If my mind can't figure it out then my mind doesn't have access to it"

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Podcast Intro: Dr. Marie Weitbrecht, experienced Yoga Health Coach and YHC Course Mentor, has produced her customer journey into small and large course options and is pleased with the product she offers her community. Next on her agenda is to take a step back, look at the big picture of her business, and make revisions as necessary.

On this mentoring call, Dr. Marie has questions on understanding who her course is for. With her spiral niche recognized from her many years of Ph.D. study, she has a unique and deep journey to offer. Listen in and get inspired as they troubleshoot what's next by designing a marketing experience that will help discover her community and grow it!

What you’ll get out of tuning in:

• How to design your mission, message, and customer journey.
• How to understand who your course is for.
• How to create and test marketing materials to build interest.
• How to grow your leads list.
• How to agitate through marketing to create readiness.

Links/CTA:

• https://drmarieweitbrecht.com/
• Tad Hargrave Niching Spiral video
• SNL Cinderella Glass Slipper Video

Highlights:

• Cate explains Tad Hargraves description of Spiral Niching.
• Maria explains the 4 basic rules from archetypal stories found in Ph.D. work.
• Cate spells out the phases of the Marketing and Sales journey.

Timestamps:

• [2.09] - Dr. Marie’s business outline.
• [6:26] - Her biggest question right now.
• [9:45] - Spiral niching
• [11:12] - Rules from archetypal stories.
• [13:20] -Discovering recurring themes for marketing.
• [15:55] - Phases of marketing and sales
• [19:17] - Dr. Marie’s 4 basic rules are found in Ph.D. work.
• [30:11] - Identifying traps in the marketing funnel.
• [33:15] - Examples of creating marketing materials.
• [37:20] - Agitating to create readiness.
• [39:25]- Ease of onboarding.
• [41:12] - Designing the experience.
• [43:31] - Growing your audience.
• [46:00] - Boss ladies in their feminine and masculine.

Quotes:

• “I’ve uncovered the rules of mainstream culture by comparing the mainstream film to fairy tales and archetypes.”
• “What experiences come when in the journey?”
• “What are the pain points costing you?”
• “Habits are so unsexy, whereas traps for power women, that’s awesome!”
• “The thing with marketing is that they need to be constantly refreshed and updated, but then you build a repertoire or a library and then you can reuse the library.”

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Podcast Intro:

Like many others these days, Patrick’s life may have never found its way to Yoga Health Coaching without the world pandemic. While he was once on Broadway and teaching yoga in his free time, that changed when it was all shut down. Through the Yoga Health Coaching Model, Patrick was able to step up and turn the chaos into opportunity. While it has been confronting at times, he continues to embrace the synchronicities to be most helpful in his community, while continuing to evolve his identity.

In this conversation Patrick Heffernan, Yoga Health Coach of the month, and Anne Berklemans examine, celebrate, and discuss his process and what is next on his path as a successful coach, leader, and entrepreneur.

What you’ll get out of tuning in:

• How to turn crisis into opportunity.
• How to ask for feedback.
• How to leverage feedback into results.
• Loving the sales and marketing process as a conversation.
• How the habits give greater clarity.

Links/CTA:

• www.patrickyoga.com
• IG: @pat_heffnyc

Highlights:

• Value of following a structure.
• Reciprocating worth from deliverable results.
• Growing income, impact, and lifestyle to better support self and then others.

Timestamps:

• 3:22 - Finding the opportunity from crisis/chaos.
• 4:31 - Using the Pandemic time for greater morning rituals.
• 6:16 - Asking for feedback to know your worth.
• 7:45 - Transitioning from delivered service to a year-long journey.
• 12:20 - Value of the structure.
• 14:20 - Where are resistance and roadblocks?
• 19:35 - Habits and the nervous system.
• 22:44 - What does the future look like?

Quotes:

• “It can be a weird thing to pivot from something that is so known and secure in many ways, to taking a totally new direction in life.”
• “It ended up being a big synthesis of all the things that I think I’ve already kind of have done well over the years and putting them all together in a more comprehensive package.”
• “When I do these habits my perception of who I am, where I am, of what I am is so clear to me.”

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Podcast Intro:

Juliet Cullins, a yoga health coach, and Cate discuss what is preventing her from enrolling more people in her coaching group. Some conclusions include more free talks and more social media posts to "put herself out there." Cate mentions using Grant Cardone's 10X rule to exponentially reach her target of 20 new people in the coming year.

Cate helps Juliet accept and internalize the positive feedback given to her by her group members. With this confidence, Juliet will be able to integrate her feminine side and overcome her doubts. Her next action steps include asking friends and family to spread the word about free talks and reaching out to ten locations (using the 10X rule) to offer free talks.

What you’ll get out of tuning in:

• How to take actions to drive enrollment for marketing.
• How to accept positive feedback.
• How to overcome doubts.
• How to ask friends and family to spread the word.
• How to reach out to businesses to do free talks.
• Free Talks not happening
• Reaching out to others not happening too much
• Need help with social media posting to engage and drive people to my website

What is working: My pilot group is going well, my people are highly motivated and doing the habits. I feel like I should be giving them more - I like to send extra emails to them with tidbits, tips, and other info I come across.

What is not working: I am not having conversations with others for enrollment into my next quarter in about 6 -ish weeks. I am also not doing free talks right now - although I have been thinking about some topics to do. Have not put that into action. Feeling a little stuck with free talks, social media, and reaching out.

Links/CTA:

• When Getting Leads is Your Zone of Incompetence
• What is the call to action
• Be a Coach
• Link to Image 1
• Link to Image 2
• Link to Image 3

Highlights:

• Your doubt is a critical issue, you need to externalize it not internalize it. Cate
• If you work backward from the 10x rule it will bring you to more interesting places in life! Cate
• I just finished my pilot with great results from my members. Juliet

Timestamps:

• [5:59 - 6:35] Cate: “I’m in healthcare and it doesn’t feel like healthcare”.
• [12:52 - 13:35] Cate: “Do you think that trying to enroll 20 people with friends and family is a good tactic?”
• [25:04- 25:41] Cate: “I would look at a lot of places to do free talks right now.”

Quotes:

• Juliet: My long-term goal is to be a health coach, to help people that want to be helped.
• Cate: You need to clarify what your goals are in health coaching to clarify your marketing.
• Cate: What should you be doing that you’re not doing?
• Cate: This is the benefit of the Body Thrive habits, you learn to live in your body and do cool things.
• Juliet: I’m hesitant to totally step away from my job in the western medical field right now.

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Podcast Intro:

In this Coaching Gym turned podcast, we meet Emily Cole, Wilderness Guide/Mentor AND Yoga Health Coach. While she has achieved her initial goals through her pilot, she is now in Mastery and ready for what’s next!

This conversation guides us on how to align our personal goals into reality through Emily’s unique experience as a Wilderness Guide. It’s really about embracing our own unique expertise and creating marketing around it to find our people! That is not without, of course, all the organizational and identity evolution work that supports it’s all.

Put on your listener hat, but have your CEO hat nearby to change into after, and design your own unique experience for what’s next!

What you’ll get out of tuning in:

• Making goals realistic and attainable with a little stretch
• Task batching to create systems
• Evolving identity from contractor to CEO
• How to set goals and create targets
• Marketing into your journey
• How to figure out all the functions needed for growth
• Advantages of playing to our natural habitat
• Building stronger language around our story and convictions

Links/CTA:

• Cate references Dan Sullivan’s wisdom from The Gap vs. the Gain
• Cate mentions Bari Tessler’s money consciousness company
• Cate recommends mystorybrand.com for building our avatars

Highlights:

• [3:25] Articulating goals of then and now
• [5:05] Contract mindset to self-employed
• [7:20] Western emphasis on doing vs. being.
• [10:12] Setting up a platform for next phase of growth
• [12:05] Marketing
• [18:49] In-person events
• [19:40] Wearing your CEO hat/alter ego
• [21:55] Scheduling as a process.
• [25:15] Creating member experience
• [31:42] Building a vision for traction
• [34:05] Getting clear and brand and convictions

Quotes:

• “The timeline is not as important as the progress.”
• “Progress is not that linear.”
• “The more people meet in person, it’s a game-changer for your group getting momentum.”
• “Life is an adventure. Make the hard choices now that help you thrive.”

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Leah Petitte, a yoga health coach, speaks with Cate Stillman about her marketing calendar and brand and also how to stay on track with marketing. Leah admits to Cate that she is stuck on brand marketing and reaching people despite wanting to launch a new course that includes voice training.

Using testimonials, lessons, and "I believe" statements, Leah is able to attract different types of people and tap into their pain points.

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Ellie Mout, a yoga health coach, and Ann Berklemans discuss how Ellie is transitioning from a corporate job to being an entrepreneur in the health coaching field. Ellie's passion is guiding LGBTQ people to connect with their intuition through body care.

Ellie's spiritual path is diverse, which allows her to guide her people in connecting with their intuition and creating an internal space that feels relaxing, protected, and safe. Using the habits as her own guideline, Ellie realizes she must adhere to them regularly in order to remain grounded and well-rested.

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Chris Bishop, Yoga Health Coach in Training, has been following the YogaHealer community for some time and even had a wonderful enrollment conversation to become a Yoga Health Coach years ago. Finally, he is on the Fast Track to becoming a Certified Health Coach, along with his accountability partners, Nina Saacks, and Louise Charman-James.

Listen in to hear an open and informative conversation between three Accountability Partners on a similar path, but with unique starting points and end goals. Learn what made them finally commit to the program, why they decided to fast track, and their favorite lessons along the way so far.

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In this podcast, Cate has an in-depth conversation with Annie Schuessler about niching and networking to expand our reach. Annie, being a business coach and podcast host that helps therapists, healers, and coaches make an impact beyond a traditional private practice, shares her perspective on what has been working best for her.

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Podcast Intro:

Ellie Mout, a yoga health coach, and Ann Berklemans discuss how Ellie is transitioning from a corporate job to being an entrepreneur in the health coaching field. Ellie's passion is guiding LGBTQ people to connect with their intuition through body care. Ellie is able to focus on being an entrepreneur with the Yoga Health Coaching program because it provides a great business model with a set of principles and habits that are already laid out and prepared.

Ellie's spiritual path is diverse, which allows her to guide her people in connecting with their intuition and creating an internal space that feels relaxing, protected, and safe. Using the habits as her own guideline, Ellie realizes she must adhere to them regularly in order to remain grounded and well-rested.

What you’ll get out of tuning in:

• How to stay on track with the habits.
• How to connect to your intuition.
• How to make the transition from a corporate job to being an entrepreneur.

Links/CTA:

• www.elliemout.com
• https://www.instagram.com/intuitivelivingwithellie/
• https://www.facebook.com/IntuitiveLivingwithEllie

• https://www.facebook.com/groups/intuitiveliving2021

• What is the call to action: https://yogahealer.com/how-to-activate-your-intuition/

• A hyperlink within the copy:Yoga Health Coaching program

• A hyperlink to images:
• https://unsplash.com/photos/2lmgwffdic4
• https://unsplash.com/photos/fMgVStFVdz0
• https://unsplash.com/photos/hbkWMj41Y0I

Highlights:

• This path of Yoga health coaching really kicks my ass and it puts me on the path of transformation. I signed up and I showed up and I have to be out of my comfort zone a lot.
• I keep coming back to releasing judgement about how I am doing the habits and how others are doing the habits, trying to lose the judgement about myself.
• The value of the community and the group lie in the power of the posse!
• Losing the judgement means I can move through the bumps a lot easier.

Timestamps:

• 2:40-3:34 On my spiritual path I was getting nudged and feeling a pull toward helping people more directly than just casual interactions.
• 4:20- 5:30 What does it feel like to run your own transformational group?
• 14:02-14:30 As long as I continue to stay connected with the posse and the tribe I can feel the momentum moving me in the direction I want to go even when I’m resisting.

Quotes:

• When I'm not practicing the habits I get all up into my head and have anxiety and depression. Ellie M.
• You have a spiritual depth to you, there’s so much more than meets the eye. Anna B.
• Learning to intuite what I need for myself and connecting with my body and heart has taken decades of work. Ellie M.
• As long as I continue to stay connected to the posse and the tribe I can feel the momentum moving me in the direction I want to go even when I'm stuck in resistance. Ellie M.
• You are a highly respected peer in the YHC organization. Anna B.

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Podcast Intro:

In this episode, Anna speaks with Suzanne about what methods have worked for her on her road to success as a Yoga Health Coach.

Suzanne shares what has worked for her and what has not worked for her along the way. You may also get inspiration on how to play around with the model to find what best suits you in creating the most epic ride for your members.

What you’ll get out of tuning in:

• How to recognize when you begin to embody the practices
• Understanding that following the business model works
• Inspiration and ideas to customize your program

Links/CTA:

• https://centeredlivingwithsuzanne.com/
• https://www.instagram.com/centeredlivingwithsuzanne/

Highlights:

• The benefits of free talks - getting enrollments and ppl on the emailing list 13:37
• It wasn’t until LA and Body Thrive that you put the theory into practice... even the yama and niyamas became real 3:03
• The business model really is a simple structure 13:05

Timestamps:

• Suzanne hires a virtual assistant to help keep up with enrollment 12:24
• I make sure I follow up with people 14:12
• It’s great to see the model working for Suzanne and Suzanne putting the effort in 21:00

Quotes:

• “The Living Ayurveda course blew my mind” 2:20
• “If I can get them into a 1:1 talk we’re pretty good to go” 14:00
• “If you’re thinking about it and there’s a deep calling follow it...you don’t know how capable you are until you step into” 16:32
• “Income is so related to impact, two sides of one coin” 21:52
• “Self care is non-negotiable” 24:07

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The Dark side of the cancer industry; Exposed! Here you’ll learn more about the truth of the Cancer Industry. Development, Research, and more!

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Anna Berkelmans speaks with Jaime Hogan, an architectural urban designer, and strategic planner. Jaime, who is also a yoga and meditation instructor, holds workshops on a regular basis to provide regenerative practices to the community. She is a firm believer that people must take responsibility for their own environment in order to live a sustainable and equitable lifestyle.

Jaime strives to balance her hectic architectural career with her yoga and meditation practice. Moving into a regenerative way of thinking, she looks at how we can upcycle, recycle and renew to minimize our impact on the earth.

What You'll Get Out of Tuning In: * How to live a sustainable and equitable lifestyle. * How to align your inner world with the dharma in your outer world. * How to upcycle, recycle and renew resources.

Links Mentioned in Episode: * Secrets of the Six Figure Yoga Teacher: a step-by-step guide on super-charging your wellness business

Show Highlights: * Doctors and nurses have a real role to play in yoga health coaching, sacrificing their own health for their career of helping others - Anna * Regeneration is the new buzzword and I apply it to my architecture and yoga work to join the two together - Jaime * This is a process of unlearning to create a space for yourself - Jaime

Timestamps:

• 8:00-8:33 The culture we are sustaining is degenerating us.
• 9:09-10:02 Mastering the process of regeneration within ourselves.
• 10:00-10:44 Finding balance in our outer and inner world.

Quotes: * Yoga is a regenerative practice unto itself. Jaime * You are helping people thrive as a yoga health coach using your zone of genius in the architectural world. Anna * Your people who are on a transformational journey want to see results in terms of habit evolution. They must be honest about their body habits.Anna * Resources used to be so precious and we used to upcycle, recycle, renew. Jaime * People that are joining my program are coming from a mechanistic worldview. Jaime

Guest Bio: Jaime has a diverse spatial and policy skillset having worked across architecture, urban design and strategic planning in government and private organizations. Jaime has designed and delivered sustainable solutions in bespoke residential architecture, prepared complex structure plans to guide inner-city renewal in some of Sydney’s most recognized centers, and prepared strategic plans and policies for the Local Government and the Planning Institute of Australia. Having qualified as a yoga and meditation teacher in 2015, Jaime also regularly curates workshops, courses and public classes to offer the community regenerative wellbeing practices grounded in traditional Yoga and Ayurveda, and emerging behavioral- and neuro-science.

Jaime’s work supports her belief that all development professionals must own their duty as custodians of the built and natural environment to create environmentally sustainable, equitable, and engaging places for all. She knows that this kind of leadership takes a resilient mindset and rhythmic wellbeing that is deeply attuned to place and practiced in the community. Jaime founded Place Philosophy in 2021 to bridge the gap between leadership education, wellbeing, and regenerative practices.

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Cate first wanted to write a book in her 30’s but didn’t. She wishes she would have because now she will never write about those topics she wanted to write about at that time. Instead, she created tip sheets, blogs, PDFs, and podcasts. While these are all wonderful things, a book “has legs on it”, as Cate states. Having legs on means it’s more permanent, gives more authority, AND prevents us from having to answer the same questions over and over again!

This podcast is all about wearing our Creation Crown! In order to put on our Creation Crown, we must recognize the difference between creating and curating: Creators are those who have the original idea and bring it into existence while Curators are the organizers and sharers of ideas already created. Both roles are creative endeavors and equally important in the sharing of helpful information. The key is knowing the difference between the two and owning which one you are!

On this podcast, you will get a behind-the-scenes look at Cate’s publishing process and steps to start organizing your content toward the book writing process!

What you’ll get out of tuning in:

• Are you a creator or curator?
• How the creative process works.
• How to use SEO (Search Engine Optimizers) vs. artful language.
• How to repurpose and organize content towards writing a book

Links Mentioned in Episode: * Secrets of the Six Figure Yoga Teacher: a step-by-step guide on super-charging your wellness business * Big Magic. Finding our voice and convictions to create content

Show Highlights: * The difference between creating vs. curating * Cate talks about the writing process of her first book in a weekend workshop. * Cate explains her newer, streamlined book writing process.

Timestamps:

• 1:00 - Elizabeth Gilbert's book, Big Magic for the creative process to find voice, convictions, and content.
• 3:25 - The creative process and what works.
• 8:00 - Looking at Six Figure Yoga Teacher on amazon as a highly developed lead generation tool.
• 12:30 - Repurposing content for your book.
• 13:45 - Book launching! Hiring help, sponsored ads, getting reviews.
• 19.50 - Publishing on Audible and Kindle

Quotes: * When you are leading a journey you are creating content. * Nothing wrong with being a curator, just do it! * As someone who is guiding the journey and leading the experience, part of that if you are more of a curator content manager what you are doing is saying pay attention to this now and by doing that you are adding value. * This is the dirtbagger Indie Author way of organizing for those of you who are creators, organizing thought leadership into something that has legs on it. * Things that used to take a really long time, they don’t need to. * There is no way out of being a curator or creator.

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The skill of leading a successful Coaching Gym is a keystone to being an effective coach and leader. As we find with most things we want to learn, building the structure around the skill will give it the most stability! With Coaching Gyms being only 15-20 minutes, it’s important to figure out a proper structure so that there is enough time to get through everything needed for a successful gym.

In this podcast, Cate guides the Paths to Leadership team to troubleshoot how to run an efficient and effective Coaching Gym. Here Cate and the team build the structure for a coaching gym, then dissect and discuss each step within the structure. It’s one thing to plot out this structure, and it’s another to deeply understand what is needed during each step.

In the conversation with the Paths to Leadership team, real questions from real coaches with real experience are asked; For instance, while asking the member what their burning question is, what do we do if they just don’t have one? What structure do we build within the structure to get them to figure out a burning question or goal to head towards?

What you’ll get out of tuning in:

• How to structure a Coaching Gym- the dos and don’ts
• The number one thing that doesn’t work in coaching gyms
• How to ask clarifying questions
• Knowing the difference between clarifying questions and coaching
• Structures for effective storying telling
• How to give action steps toward goals

Show Highlights: * How to do a Coaching Gym + what to do + what not to do + why structures work

• Effective Speaking
  • Liberating Structures for speech
  • Giving action steps

Timestamps:

• 1:15 - Laying out dos and don’ts of coaching gyms
• 6:36 - The number one thing that doesn’t work in coaching gyms
• 9:06 - Asking open ended vs. closed ended questions.
• 11:36 - What to do when there is no burning question
• 20:37 - Asking clarifying questions
• 22:55 - Working with peak performers
• 31:02 - Storytelling
• 32:29 - Establishing action steps

Quotes: * Make structure work for the relationship. * Structures seem awkward at first because they are different from casual conversation. * Overwhelm comes from a lack of preparedness. * The function of clarifying questions is diagnostic. * Public acknowledgment goes a long way to action steps

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Cate talks to Jeff about his business journey and suggests incorporating the 10 Habits into his coaching groups using the format he already established.

Jeffrey admits that he needs to work harder to integrate these habits into his group and as a trained functional medicine and cancer coach, he is confident that by utilizing the tools provided by Cate's program, he will be able to advance his path toward certification while also aligning his groups to practice the 10 Habits.

What you’ll get out of tuning in: * How to connect with Health, wealth relationships, and business * How to integrate the 10 Habits into an established group format. * How to stay on track with Yoga Health Coaching certification.

Show Highlights: * Using the tools learned to start applying the 10 Habits in my groups. * Believing you can serve the people you are working with now. * Staying on track with certification as a Yoga Health Coach.

Timestamps: * 4:20-5:35 I wonder if this is a case of “you’re more on track than you think you are”. * 8:17-9:08 Is there a way to integrate 10 habits coaching in a group format with what you’re already doing? * 9:57-10:54 Invite the past clients and the ones you are working with to start working with the 10 Habits * 20:17 -21:01 You already have confidence, just allow this whole thing to work and allow the space to happen.

Quotes: * What's your bigger end goal? Let's find the way that’s true to you.Cate * I am missing the opportunity of using the 10 habits to get re-grounded and back on track with certification. Jeffrey * You already have confidence, just allow the whole thing to work, get the people in your group reading Body Thrive! Cate. * One of my limited beliefs was doing it well enough at a certain level of experience and not allowing myself to do this one step at a time. Jeffrey

Guest Bio:

Co-founder of Raising My Game Coaching. Has training in Functional Medicine and Cancer Coaching. Holds a B.S. in Physiology. Trained with Jack Canfield, John Maxwell, Tony Robbins/Cloe Madanes. He has also work in television and publishing in NYC.

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In this podcast, Cate Stillman, fearless leader and founder of Yoga Health Coaching, Body Thrive, Living Ayurveda, Yogi Detox, and Master of You, discusses the importance of rewilding your life. Cate talks about good and bad bacteria, gut microbiomes, and how to upcycle your pee for optimal health.

She goes on to say that your microbiome is all over your body and contains genetic intelligence. A lack of microbiome, according to Cate, is the most important indicator of disease. Cate emphasizes how nitric oxide is the antidote to free radicals, fighting inflammation and generating energy.

Cate discusses pee upcycling and how it is the most common rewilding habit. She claims that pee has fast and rapid healing properties that help to break down stagnation and wake up your physiology.

What you’ll get out of tuning in: * How to rewild your microbiome * How to eat locally sourced foods. * How to upcycle your pee.

Links Mentioned in Episode: * Journey Into The Power Of Personal Thrive * Have a Career Conversation * Learn about Massive Healing Benefits Of Urine Therapy * Get some free resources

Show Highlights: * Invasive species like thistle only show up in unhealthy ecosystems. * We live in a system of water and earth. * Pee is the best nitric oxide supplement!

Timestamps: * 8:02-9:14 The seed contains all these microbiomes. * 25:36-25:40 Let your body go grocery shopping. * 26:37-27:43 How do supplements stack up to the thistle plant?

Quotes: * We need to rewild our microbiome. * I call the tongue the “emissary” of the digestive system. * The more genetically diverse we get the more we rewild ourselves. * We have to think like the ancients, what is recognizable to our body? * The more genetically diverse we get the more we rewild ourselves.

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Leah Pettite, this month's YHC coach, and Anna Berkelmans discuss Leah's YHC journey and how her coaching group has evolved. Leah's musical background, combined with her yoga skills, places her in a unique position to help people find their voice through music while also connecting with their bodies through yoga.

Leah's enthusiasm and energy are palpable when she talks to Anna about sharing her knowledge with others in order to help them step outside of their comfort zone. Leah explains that she is in the process of rebranding in order to have a greater impact and also to combine her love of music with yoga.

What you’ll get out of tuning in: * How to have the coolest ride ever! * How to help people find their voice. * How to step out of your comfort zone.

Show Highlights: * Combining music and yoga to create the coolest experience ever! * Finding your voice energetically. * Guiding your students to share lifelong lessons learned.

Timestamps: * 6:29-7:06 I just want it to be the coolest ride ever! * 9:30-11:14 Some “aha” moments as a yoga and voice teacher. * 14:50-16:34 Being energized and ready to take action.

Quotes: * For the past 10 years, I have been trying to figure out how to get music into my yoga. Leah * People don’t believe in themselves energetically. Leah * I want to share and coach people to step out of their comfort zone. Leah * Twinkle, twinkle little star actually sounds nicer when I’m not constipated! Anna * What’s your biggest tip to other health coaches? Anna

Guest Bio:

Leah is a multi-talented solopreneur. Her 2 passions, music and yoga come together in her online Radiant Thrive Coaching program, where she guides and inspires members to step into their full power and potential. She employs the most effective tools, tricks and skills she's acquired in her many years of devoted study and practice. She finds it most rewarding to see s intrinsic values and lifelong methods to use and share.

Leah’s greatest reward is seeing her students in action as they share the intrinsic values and lifelong lessons they’ve learned and earned.

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Sam Ford, a yoga health coach, yoga instructor, and ayurvedic practitioner, speaks with Cate. Sam reveals that she needs a better strategy with more organization in order to make better use of her time and prioritize the tasks that require immediate attention. Despite the fact that her lead generation appears to be fairly strong, Sam believes her systems are lacking in many areas, particularly her marketing calendar and social media posts. Cate suggests that Sam reach out to people in her community.

Inspired to use topics that interest her, Sam concludes that scheduling several free talks will help her reach more people, build trust, and become known as an "expert." Sam wants to be genuine and approachable in order to attract the right people. Cate also encourages Sam to choose a few locations where she can return year after year and give the same three talks.

What you’ll get out of tuning in:. * How to be your authentic self. * How to attract, engage and enroll. * How to create an annual marketing/social media calendar. * How to establish yourself as an expert.

Links Mentioned in Episode: * How To Become A Wellness Expert From Your Wellness Expertise * Learn about Massive Healing Benefits Of Urine Therapy

Show Highlights: * Making a big difference by doing in-person talks. * How to map out topics you are most interested in, getting to be known as the person who does these wellness talks. * Designing free talks for the year to generate specific conversations around your specialties.

Timestamps: * 1:40-2:35 Where are the biggest holes in your business plan?

• 8:23- 8:56 Being known as the person who does the wellness talks!
• 15:18-15:35 How to Have a focus to drive people to you locally.

Quotes: * People who are creative want to create new things, but 90% of what has been created has already been created! Cate * The free talks build so much trust! You become an expert in that area. Cate * You might suck at the free talks initially, but you won’t suck in 6 months! Cate * You’re out in your community adding value and then they get on your email list. Cate * When I get people on a discovery call it's about a 40% conversion rate. Sam * I am ready for more people! Sam

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In this podcast, Anna and Ashley talk about Ashley's journey to self-healing and her future as a Yoga Health Coach. Ashley has opted to take a break after successfully teaching a pilot group for over a year to examine her own healing. Recognizing that she wasn't always feeling in line with her own advice to her group, she's now attempting to create greater space to be more in tune with her own self-discovery path.

Going deeper on her path to self-psychology, Ashley has a pattern of not asking for help and not speaking up. She also has some fear about getting involved in a leadership role again. Her comfort zone is in the area of engineering and project management and she is learning to leverage those skills as assets to advance in her new career.

What you’ll get out of tuning in: * How to empower yourself with the Body Thrive Habits. * How to be in integrity with yourself to help your people evolve! * How to go deeper on personal self-psychology.

Links Mentioned in Episode: * Thrive with the practical, modern wisdom of The Living Ayurveda Course. * Learn about Massive Healing Benefits Of Urine Therapy

Show Highlights: * Now is the time to up-level your skills as a project manager for YHC. * My biggest challenge is showing up on a social media platform. * We find that with other engineers there is a hesitation to show up as a wellness leader.

Timestamps: * 1:50-2:47 How burnout pushed me into a journey of self-discovery, healing, and leadership. * 13:27-14:25 How to really show up as a coach. * 19:42-20:12 What are your biggest areas of growth?

Quotes: * My burnout in civil engineering catapulted me into healing and Ayurveda. Ashley * The Body Thrive habits gave me a sense of empowerment. Ashley * There are things in my own personal psychology that are impacting my business. Ashley * When I feel like I need help, I will kaizen it! Ashley * What are your biggest areas of growth? Anna

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Cate and Claudia discuss Claudia's transition from teaching yoga, to practicing as a yoga health coach, and how merging the two together is creating a more complete package. Claudia speaks of her previous Ayurvedic training and how the focus was geared more towards the “feminine form.” With Cate’s support, Claudia is shifting her focus to include both the feminine and masculine approach in her coaching techniques.

Cate discusses how using free content for lead generation—to gain “know, like and trust”—gives Claudia more engagement for enrollment. She also encourages Claudia to use more free content—as a way to grow her email list— and to design her program to cater to what people really need.

What you’ll get out of tuning in: * How to reach more people and amplify your voice. * How to find out what people need to get the results they want. * How to merge the feminine and masculine, Yoga and Ayurveda together. * How to use free content for engagement.

Links Mentioned in Episode: * Thrive with the practical, modern wisdom of The Living Ayurveda Course. * Learn about Massive Healing Benefits Of Urine Therapy

Show Highlights: * Finding what people need to get the results they want. * How to get good at each part of the customer journey to hit your income target. * How to get good at messaging and what you stand for.

Timestamps: * 25:15-25:27 How to get good at each part of the customer journey to hit your income target. * 27:34- 29:01 Getting really clear on your core message. * 30:35-31:50 How to structure strategy calls.

Quotes: * I would definitely market to beginning yoga teachers. Cate * Helping people participate and share builds community. Cate * Word of mouth goes a long way! Cate * Get really clear on what your core message is. Cate

Guest Bio:

'05-10 Global Visual Merchandiser for Adidas.
'10 quit the corporate job, founded the first Yoga Studio in town.
'10-18 completed 1000 h Yoga Training(ParaYoga&Tantra), Classes&Privates.
'18 -20 Shakti School,'19gave up Studio, desire to transition Online, Mama.

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Anna talks to Coach of the Month Michelle Gross about her coaching group. Michelle has enrolled mostly friends and family for her pilot launch. During her first year in YHC, Michelle was concentrating on streamlining her systems, dialing in automated emails, and getting better at coaching. Now that she has 4 quarters of coaching under her belt, as well as 4 quarters worth of material customized to her group, she is shifting gears.

Michelle’s new focus is on sales and enrollment. Using the resources and tools that YHC has given her, she is customizing them to make them her own. Her goal is to give people a tool kit to help them stay on track for their peak performance.

What you’ll get out of tuning in: * How to be of service to others. * Don’t let external voices stop you from achieving your goals. * How to be a better coach. * How to give people a tool kit to help them stay on track for peak performance.

Links Mentioned in Episode: * Pee workshop * Peak Performance workshop

Show Highlights: * How can I share these habits to be unflappable? * Sleep and exercising is my keystone habit! * How to conquer a VUCA (volatile, uncertain, chaotic, ambiguous) world.

Timestamps: * 15:13-16:08 How have the habits helped you flourish? * 13:42-14:03 Don’t assume people know, just use the basic tips. * 17:25-18:06 I’ve spent a lot of time watching and learning from Cate.

Quotes: * How have the habits helped you flourish? Anna * I want to give people a tool kit to help them stay on track for their peak performance. Michelle * I feel like I am achieving this peak performance that Cate talks about! Michelle

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Cate talks to Jennifer Allen about her sleep issues. Jen is struggling with staying asleep throughout the night. Cate points out that her cortisol levels are waking her up at the wrong time and not waking her up at the right time. Jen knows she needs deeper sleep to maintain her busy daily lifestyle.

Cate mentions doing a hormone reset to change Jen’s balance from a cortisol stress hormone to a sex hormone balance. She recommends using hormones in combination with urine therapy as a way to create a feedback loop. The goal for Jen is to lower her cortisol levels to get her out of the fight or flight response.

What you’ll get out of tuning in: * How to fall asleep and stay asleep. * How to naturally lower cortisol levels. * How to use urine therapy to create a feedback loop.

Show Highlights: * If the body produces stress hormones, its at the expense of sex hormones, and then you are in fight, flight, or freeze mode. * Your cortisol is waking you up at the wrong time and not waking you up at the right time. * After using UT, my sleep is so deep, no issues at all!

Links: * Pee workshop * How much sleep do I need for healing?

Timestamps: * 3:04-3:35 My sleep issues started 20 years ago. * 7:26-9:21 Resetting hormonal balance through urine therapy and upcycling. * 18:01-19:00 How cortisol is waking you at the wrong time and not waking you at the right time.

Quotes: * I wake up to an alarm because I am so tired from not sleeping all night. Jen * My sleep issues started 20 years ago after I had a child. Jen * On a scale of 1-10, how tired are you? Cate * Your hormones will upcycle from drinking urine. Cate * If your body produces stress hormones, its at the expense of your sex hormones and you are in a fight or flight feedback loop.Cate * I am afraid I won’t be able to do my daily life because of lack of sleep. Jen * Your mind generates more worry, fear and anxiety - get out of the feedback loop! Cate * Hardcore people would tell you to do a urine fast for a week to create a feedback loop to reset your hormones. Cate * Your cortisol is waking you up at the wrong time and not waking you up at the right time. Cate

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Anna Berkelmans talks to sustainable farmer Jill Baker, about her evolution into the world of Yoga Health Coaching and the business and marketing requirements of the field. With help from Cate’s courses, Jill is able to find her voice to share what she is doing, which will help maximize the new income stream.

Acknowledging that she is not a marketing and business person, Jill continues working on the 10 Habits. Her goals involve knowing who her target client is and inspiring people to find their own answers.

What you’ll get out of tuning in: * How to have your own voice. * How to inspire people to find their own answers. * How to find your target client.

Show Highlights: * 10:36-11:30 Having wisdom to share and a voice to be heard. * 11:36-13:34 How a Yoga Health Coaching program gives you a great bang for your buck! * 13:40-14:45 Feeling comfortable on social media.

Timestamps: * 7:03- 7:33 Encouraging people to grow by asking the right questions. * 9:36-10:31 Building clients from the ground up as a new Wellness Pro. * 10:36-11:30I have wisdom to share and a voice to be heard!

Quotes: * I’m good at helping people find their resources and strengths. Jill * I ask people questions to inspire them to find the answers. Jill * You would be hard-pressed to find another program that offers more support and knowledge base as this one does. Jill * If you’re not at your best you can’t take care of the people that depend on you. Jill * I have wisdom to share and a voice to be heard! Jill

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Cate talks to Yoga Health Coach Michelle Gross, who helps Gross find her zone of competence in the marketing arena and helps her “think big, learn fast and work smarter” by reaching her goal to enroll more people. Cate encourages Michelle to break things down (using kaizen) and take small steps.

Cate encourages Michelle to tap into her network to take action and connect with people to give them the outcome they desire. Michelle procrastinates with marketing and giving free talks, which is required to grow her group. With Cate’s help, Michelle realizes she just has to take the steps and reach out to her peers.

What you’ll get out of tuning in: * Reach your zone of competence. * Learn to be a great employee for your employer and your own business. * Break free from procrastination and take the steps to just “do it”. * Learn the benefits of shooting for a solid B-minus.

Timestamps: * 1:25-1:41 Becoming crystal clear with your goal. * 19:44-19:55 Getting organized and writing down a list of the things to do. * 22:21- 22:36 Scripting out how to approach your people. * 19:49-20:48 Relying on your network as your strategy.

Quotes: * No one can really hold you accountable except for yourself. Cate * I just need to do it! Michelle

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Cate interviews Shea Lehnen, a Yoga Health Coach from Wyoming. Shea’s pilot grew quickly, with mostly people from her yoga community. With Cate’s help, Shea is looking to expand her program to target prospects outside of that niche community. To do this, Shea needs to use terminology that resonates with both yogic and non-yogic prospects.

Cate takes Shea through a marketing funnel to help her get clear on how to give her people what they want using, “know, like, trust” factor. Narrowing down what results Shea’s people crave helps give insight to a common goal of losing weight and feeling better.

What you’ll get out of tuning in: * How to find your niche for your group. * How to give people what they want. * How to use terminology everyone can resonate with.

Show Highlights: * Iyengar yoga diaper short. * Marketing Funnels. * People want something different, something else. * Develop know, like, trust factor. * Use evergreen content to recycle your information.

Timestamps: * 1:44-2:20 The new people are feeling lost with Ayurvedic terminology, how to niche and keep both groups engaged * 2:42-3:21 Early adopters of yoga vs yoga focused on fitness and working out. * 8:08-8:59 What people want is to lose weight and feel better and what people need is the journey, the know, like, trust factor! * 21:22-32:21 Building a prep program using the evergreen content for continuous relevancy throughout the year * 24:12-25:09Dialing in the 1st two habits and targeting inner peace and weight loss

Quotes: * How your people can learn about Sankskrit through the know, like, trust factor. (Cate) * Yoga nowadays is more focused on fitness and working out rather than on enlightenment and philosophy. (Cate) * My people are looking for a way to lose weight and feel better. (Shea) * I want to help my people tap in their body wisdom, not give them a diet plan. (Shea) * I’m building a prep course and taking it back a few steps. (Shea)

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Cate interviews Jules White, from down under, a former environmental consultant to help her find her edge to enroll more people into her group.

Jules finds new focus and motivation to push through the uncomfortable feeling of sales and closing the deal. She embraces her new role to relax more, while also taking massive action to agitate her people into making the changes she knows they crave.

Cate guides Jules get clear on the results her people want and how soon they want them to occur. Feeling as though enrolling can be “hard and messy”, Jules assumes the role of “agitator” and dives in.

Acknowledging there will be good days and bad days, Cate guides Jules to find where the evidence of success with her people lies. Cate imparts her wisdom of going from problem to solution too quickly, and how to set up for a new flow of leads using her current members. Jules is given the task of having 25 conversations this month to agitate people into making a change to get them on the “yes” train.

What you’ll get out of tuning in: * How to find your people and connect with your heart * How to turn no’s and turn into yes’s. * How to agitate people to get specific with what they want and when they want it.

Show Highlights: * Look to the people that know, like and trust you! * I’m helping people thrive in their bodies and lives. * Whenever I wonder why I do this, I think about my members' results.

Timestamps: * 5:38-6:52 Difference between strategy and coaching session * 7:47-8:31 Helping people know what they want, a truth conversation * 9:09 -10:06 Knowing how to close the deal * 14:07-14:34 How to agitate people by asking questions * 16:25-17:15 Asking for referrals and testimonials * 17:24-18:32 How broaden your list for new leads

Quotes: * Jules: “Why are sales so hard and messy... and does it ever get better? * Jules: “My new role is the “agitator”. * Cate: “The key is to relax and take massive action.”

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Martha Kastler has been struggling to create bridges in her community. Looking to expand her wellness coaching to a more diverse audience, Martha connected with Cate to find efficient ways to do it, and strategies to overcome resistance.

In this Yoga Health Coaching episode, you will learn about the benefits of measuring success both for yourself and your clients, how to organize your free talks to create new leads for your business, and how to introduce the habits of Ayurveda to a new audience.

What you’ll get out of tuning in: * How to identify evidence of success * How to overcome resistance * How to prepare for a free talk

Links Mentioned in Episode: * Take the How to Fascinate Quiz * Learn about VUCA * Watch the free Masterclass * Have a free Career Conversation

Show Highlights: * Using free talks to create new leads * Introducing the habits to new people * Identifying the changes people want to make

Timestamps: * 0:39 Creating bridges between different teachings * 5:09 Identifying the evidence of success * 10:11 Overcoming resistance and looking for your why * 15:24 Preparing for your free talks

Guest Bio

Martha’s initial 250hr yoga training was in 2009 in Blacksburg, VA with Blue Ridge Massage and Yoga. There she studied Ashtanga Yoga with Jeff Tiebout. In 2016 Martha completed a 250hr Jivamukti based training with Andrea Boyd and Jeffrey Cohen in Charleston, SC. Having suffered numerous traumas and physical injuries, yoga was the first practice that showed Martha she has the potential for self-healing. The deep focused practice of intentional movement and breath awakened a profound desire to heal and be of service. Martha became fascinated with breath, energy and meditation. Powerful releases in yoga lead her to the subtle healing modality of Restorative Breathwork®. Having a profound healing through Restorative Breathwork® she pursued the extensive 2.5 year study with Kathleen Barratt and became a certified facilitator in 2013. Simultaneously, she embarked on a 3 year training with Kathleen’s energy teacher world renowned Mietek Wirkus, and was certified the same year at the master level in Bioenergy. More recently in 2018, she completed certification in a powerful psychosensory technique called Havening® and in 2019 she received her Ayurvedic Wellness Coaching certificate from Katie Silcox’s Shakti School. Along with her trainings she is devoted to and supported by the Kriya lineage as a student of the Self Realization Fellowship. She is learning in this school of life in her own way and embracing challenges on the path as opportunities. She enjoys facilitating healing sessions using her unique skill set and exploring and teaching various styles of yoga: gentle, flow, ashtanga short form, somatics, hatha, restorative, and meditation. Off the mat Martha is often frolicking in the woods, mushroom hunting, saying hello to forest friends or moon bathing, she’s falling in love with food and cooking what nourishes her, she loves chanting, dancing, a little biking and backpacking, and chillin with her two one eyed cats.

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For Monica Biasiolo Yoga Health Coaching changed everything. Suffering from a chronic illness, Monica refused to fall into victim mode and decided to invest in her health by joining the Yogahealer community. She experienced firsthand what changing your habits can do for your health, and brilliantly transitioned from student to mentor, leading her own health coaching business.

Monica believes difficult journeys can be done with ease and believes that anyone can start healing themselves and find their dharma while they are at it.

Listen to the episode to learn more about Monica’s inspiring journey from self healer to professional health coach.

What you’ll get out of tuning in: * How to get out of victim mode * How to motivate people to change * How to be patient with yourself

Links Mentioned in Episode: * Watch the Free Masterclass * Connect with Monica * Have a free Career Conversation

Show Highlights: * Healing yourself from a chronic illness * Experiencing the habits in your body * From self healer to professional healer

Timestamps: * 1:26 Finding your dharma from a place of discomfort * 7:59 Transforming the difficult into easy * 15:07 The journey from student to mentor * 25:34 Being successful and experiencing ease

Guest Bio: Monica is a certified Yoga Health Coach who loves to give back to the Yogahealer community. Being a Body Thrive Assistant first and a YHC peer mentor, an opportunity to give back to the community that changed her life.

Monica is also a Forrest Yoga and Mindfulness teacher. She recently moved back to Rome, her hometown, after living as an expat for 20 years in four continents. Traveling with her family, visiting new places, and learning from different cultures is what her kids and herself love. In her free time, she likes to read books, paint, use her hands to create handcrafts or recycle materials to make a piece of art, dance with the music of the 70 and 80 and walk in nature.

Monica has two grown children (a son 23 years old and a daughter 21 years old) and a son 9 years old. Her identity evolution is centered on nurturing herself so she can be present for her kids, lead with integrity and enjoy good connections in her relationships. She is responsible, always ready to listen and help others, and loves to honor her commitments.

Her growing edge is time management and project management so she can work more productively and have free time to do things she loves with her family and learn new tools for my identity evolution. The role of leadership of YHC empowered Monica and taught her how to connect with people at a deeper level to help them manifest their dharma.

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Defining your ideal client can be a tricky business, and more often than not, we end up with an avatar that seems perfect on paper but does not convert into sales. This is exactly what Leah Petitti, a voice coach, is going through. She has defined not one, but three different avatars, but is still struggling to find good leads and make sales.

In this conversation, Cate leads Leah through the retelling of her brand script, redefining her avatar and explaining the effects of language when trying to reach an audience.

Listen to the podcast and learn the importance of defining and understanding your perfect client, researching your competitors, and using free talks to connect with future leads.

What you’ll get out of tuning in: * How to reach your target audience * How to define your perfect avatar * How to use your competition to your advantage

Links Mentioned in Episode: * Find out more about Leah * Write your own brand script * Find the Money to follow your passion! * Watch the free Masterclass

Show Highlights: * Overcoming confusion about your target audience * Bringing yoga philosophy into the corporate environment * The importance of finding good competitors

Timestamps: * 0:34 Understanding and reaching your perfect client * 6:07 Expanding your language to reach more people * 11:29 The importance of your story brand * 17:50 Using free talks to reach your next client

Guest Bio

A well-loved yoga teacher, vocal coach and workshop leader, Leah creates courses such as Jewels of Longevity and Yoga-Energy-Transformation. She empowers seekers to shed limitations and dare to dream.

Her journey with yoga began at Ohio State University where Leah fell in love with the mental focus and pain-relief she found in yoga.

Leah's yoga instruction experience now spans several decades. Her signature warmth and humor invite students to safely dismantle fears and gain the courage to stand in their truth.

Sharing her loving wisdom, Leah reflects years of in-depth training with Katie Silcox, author of Healthy, Happy, Sexy. The fires of inspiration from Elena Brower and Gabrielle Bernstein currently stoke the passion for Leah's mission of teaching people to gain wisdom and peace through yoga.

Private and Corporate Yoga with Leah comes highly recommended for clients in the Santa Barbara area and online!

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How hungry are you? Carman Murray has been feeling hungry, but she doesn’t think food can solve it. Like many people who detox, she has awakened desire, a hunger for more in her life. She is ready for her next identity evolution.

On a Coaching Gym with Cate, Carman discusses her desire to expand her business and hire more people. The result was an illuminating conversation about strategic thinking in business, hiring the right people, and even how urine therapy can help upcycle your energy vibration.

What you’ll get out of tuning in: * How to fully nurture yourself * How to connect to your deepest desire * How to delegate strategically

Links Mentioned in Episode: * More about the Find the Money Course * Watch the Free Masterclass * Learn more about Urine Therapy * More about Pareto’s principle

Show Highlights: * The impact of detoxing on desire * Urine therapy and deep nutrition * Delegating tasks in order to achieve peak performance

Timestamps: * 0:46 Upcycling your own energy vibration * 4:12 Hiring and growing your business efficiently * 8:52 Applying Pareto’s 80/20 rule

Guest Bio

Carman has many roles: entrepreneur, yoga teacher, healer, teacher, mom, rancher, wife, leader, woman. Her why in life is to model for her children that each one of us has the choice to shine our gifts to the world. Her what is working with others and inspiring them to move away from overwhelm, anxiety and stress and move toward ease, thrive, and building a supportive network of people around them – their tribe. She runs her own business where she leads workshops, retreats, yoga classes, dynamic groups and courses.

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Chronic inflammation is modern society’s greatest health threat. Studies state that three out of five people alive today will die due to chronic disease. But even though chronic inflammation can trigger genetic diseases, it is not in itself inevitable.

The habits from Body Thrive can work as a reminder of what you need to teach, as a coach, in order to effectively prevent and fight chronic inflammation. It will take a great deal of honesty, and some habit change, but chronic inflammation can be prevented both with physical, mental, and emotional habits.

Listen to the podcast to learn more about chronic inflammation, the power of mind over body, and the potential of easeful living.

What you’ll get out of tuning in: * How to identify the habits that are a problem * How responsibility can reorient you * How challenges enable future ease

Links Mentioned in Episode: * Learn about chronic inflammation

• Listen more about not bouncing back

• More about the Find the Money Course

• Watch the free Masterclass

Show Highlights: * Fear and worry acidify the blood faster than alcohol * Thoughts and emotions influence the self * Choosing to live outside the stress pattern

Timestamps: * 2:24 Chronic Inflammation and its prevalence * 11:17 Honesty and the power of a breakthrough * 19:01 The effects of mind over body * 26:33 Easeful living as the potential

Quotes

• It’s a habit to make a choice to relax all the time

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The only child of two therapists, Marie grew up hearing that it is ok to have bad days, but what she wanted to know was how to make those bad days better. Having just finished her PhD, and on a quest for a better way of living, she decided to try Yogahealer’s Living Ayurveda Course. It was the beginning of a journey that changed everything.

After Living Ayurveda, Marie committed to being a coach herself and enrolled in Yoga Health Coaching. Struggling to find her voice, she had to evolve into someone who uses hers to make a living. She has since been unstoppable.

Listen to the podcast to learn more about (and from) Coach of the Month Marie Weitbrecht!

What you’ll get out of tuning in: * How to keep feeling better in life * How to master the process of ease * How to coach with confidence

Links Mentioned in Episode: * Find out more about Marie * Take Dr. Blossom’s Pakriti test * More about the Find the Money Course * Watch the free Masterclass

Show Highlights: * The importance of your keystone habit * Evolving the relationship with yourself * Coaching as a giving practice

Timestamps: * 2:02 The power to turn bad days into good ones * 19:47 Finding out what your keystone habit is * 37:17 Reasons why you should always choose to give * 45:39 Embracing collaborative leadership

Guest Bio: Marie wrote her PhD about mainstream culture’s “stories“ about women and their power. She has been working as a coach since 2013. In her online program EVOLUTION, she teaches high-achieving women the system to grow into the next version of themselves.

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In what ways have you been incapacitating yourself? Every day, people make choices that will keep them from realizing their dreams and achieving their goals. They will make excuses, get distracted by other things in their lives, and weeks turn into months, and then into years.

What I want you to ask yourself is this: what is it you would like to achieve until the end of the year? And what do you need to change about yourself in order to achieve it? Get as specific as you can. The only thing between where you are now and where you want to be is you.

Listen to the podcast to learn more about overcoming victim mindset, getting clear on your goals, and creating a strategy to achieve them.

What you’ll get out of tuning in: * How your habit patterns can incapacitate you * How to use time in order to achieve goals * How to build good strategy and systems

Links Mentioned in Episode: * Read Steven Pressfield’s work * More about the Find the Money Course * Watch the Free Masterclass

Show Highlights: * The connection between perfectionism and negative thinking * Overcoming shiny object syndrome * The better you are at sales the less marketing you need

Timestamps: * 1:11 How and why you incapacitate yourself * 10:29 Organizing your life in alignment with your goals * 20:22 Clarifying your job description when you’re self-employed * 29:24 The importance of building a good strategy

Quotes

• Perfectionism goes to negative thinking
• Seeing what is working goes to positive thinking
• If you can build a system the little tasks go away
• We generate our incapacity
• The faster you tackle sales the fastest you can leave your job
• The better you are at sales the less marketing you need

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What challenges are you facing as a health coach? The path to becoming a successful coach is not always easy. There many factors to consider when building a program that differentiates you from other coaches.

Sales are an incontournable side of coaching, and often the most challenging part of it. As a health coach, getting good at converting leads into sales, means you can help more people thrive, in their bodies and their minds.

Listen to learn more about falling in love with sales, getting prospects clear on their desires, and how to have hard conversations that change everything.

What you’ll get out of tuning in: * How to understand your members’ challenges * How to have the hard conversations * How to better serve through sales

Links Mentioned in Episode: * More about the Find the Money Course * Watch the Free Masterclass * The Closer’s Survival Guide by Grant Cardone * The Metrics of Human Consciousness by Richard Barrett

Show Highlights: * Cate reads about complexity from “The Metrics of Human Consciousness” * Sales are about having hard conversations * The better you get at sales the fewer leads you will need

Timestamps: * 1:24 Asking your members what their challenges are * 10:56 The worth of the change you offer your members * 20:37 Building someone’s excitement and potentiality * 28:30 Refusing to get good at sales is refusing to help more people

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In order to become your future self, you will need to develop new habits. But navigating your past, present and future self is not always easy. So much of who we think we are is based on the belief system that was passed on to us. In order to become the next version of yourself, you will need to let go of limiting beliefs and embrace the plasticity in yourself.

There is a rhythm to creating new habits, and it needs receptiveness. Fear will paralyze you and keep you from achieving your goals and becoming the person you need to be to do so.

In this episode, Cate talks about overcoming fear of change, getting rid of outdated versions of yourself, and creating space for your future potential.

What you’ll get out of tuning in: * How to orient yourself in time and space * How your belief system influences you * How to overcome the fear of evolving

Links Mentioned in Episode: * Learn to define yourself with Joe Dispenza * Learn more from Eckhart Tolle * More about the Find the Money Course * Watch the Free Masterclass

Show Highlights: * The fluidity of personality and the role of pulsation * The importance of plasticity in yourself * Self-massage and matching the pulsation of the cosmos

Timestamps: * 1:20 Getting specific about your vision of the future * 14:33 Falling into rhythm and becoming receptive to being * 33:10 Creating space and an embodied experience

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Two years ago, Paige was overworked and underpaid. A yoga teacher, and part-time studio manager, she managed several income streams, but as much as she worked, her income never seemed to reflect it.

But that would all change after she joined the Yoga Health Coaching Program. For Paige, the habits were a life changer. Now, after successfully putting her program in place, she is looking for ways to better serve her community, and align with dharma.

What you’ll get out of tuning in: * How to increase your yoga teacher income * How to lead others to better habits * How to better serve others and yourself

Links Mentioned in Episode: * Find out more about Paige * Reset your system with a Detox * Get some free resources

Show Highlights: * The payoff in practicing the habits * The truth of building a business * Imagining a bigger future for yourself

Timestamps: * 1:58 Overworked and underpaid as a yoga teacher * 9:55 Living the habits solo and as a family * 18:45 Implementing your Health Coaching business * 26:07 Waking up to a bigger Dharma

Guest Bio: Paige Bradley-Pecoul is an Experienced Registered Yoga Teacher (500), and a Certified Yoga Health Coach. Her dedication to yoga and wellness spans over 2 decades. Paige believes that we thrive when we live an internally driven life, and align with nature. She seeks to support her community members in cultivating a life-affirming lifestyle that leads to longevity, integrity, fulfillment, and ease. Her signature course, Yoga for LIFE, weaves Ayurvedic wisdom and yoga practices into a year-long transformational journey. Off the mat, Paige is a householder, caretaker, and mother to three teenage daughters.

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As a Health Coach, you are on a mission to help people be the best version of themselves. But when guiding someone through a transformative journey, you are bound to encounter some roadblocks. And most of them, placed there by the person you are trying to help.

Listen to the podcast to learn more about how to keep your members engaged, stir the conversation, and point out patterns that are keeping your members from thriving.

What you’ll get out of tuning in: * How to better plan your coaching sessions * How to stir the conversation when coaching * How to keep your members engaged

Links Mentioned in Episode: * More about the Find the Money Course * Watch the Free Masterclass * Have a Career Conversation

Show Highlights: * Member engagement as a form of pulsation * Interrupting as a way of deeply caring * Using Facebook Live as a form of engagement

Timestamps: * 7:56 Planning your coaching sessions and engaging with your members * 18:23 Creating great online content and using social media * 26:43 Stirring the conversation and using candor to guide your members * 39:54 Asking potential oriented questions

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Shannon has been a member of the Yoga Health Coaching Program since 2019. The results she has been achieving have not surprised her. She had attended a previous course with Cate and knew she was the person to go to in order to get her business to the next level.

A yoga teacher and ayurvedic practitioner, Shannon didn’t feel comfortable with the business side of teaching. But as she made the journey into becoming a coach, she realized that, just like a yoga pose, it is something you ease into.

Now it’s time for expansion! In this conversation, Cate and Shannon talk about having a three year vision for your business, and how to live beyond your wildest dreams.

What you’ll get out of tuning in: * How to expand your business with a 3-year vision * How to offer more value as a coach * How to expand your reach and income

Links Mentioned in Episode: * More about the Find The Money Course * Get to know Shannon’s business * Watch the free Masterclass

Show Highlights: * The fire of transformation is not fun * Expanding your waitlist * Money is a reflection of the results

Timestamps: * 1:02 The importance of a 3-year vision * 6:08 Aligning your business to your members’ results * 12:25 Defining goals for your members * 16:35 Expanding your revenue goals

Guest Bio:

For 35 years Shannon has practiced and trained in yoga, authentic movement, meditation, western and eastern psychology, Ayurveda, and the Diamond Approach. She is always learning and evolving–integrating what she learns into teachings to support those with whom she works.

​Shannon feels blessed with many wonderful teachers in yoga and Ayurveda who have helped her understand herself, the world, and her place in it. She has traveled all over the South Pacific and Southeast Asia and spent many months a year on the island of Bali through the 90′s where she developed a very deep connection with the people of Sayan Village near Ubud. Shannon is a mother to a now, grown son, who is also a trained yoga teacher.

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Jessica Drago had been following Cate’s work for a decade, but always felt the timing was off to join Yoga Health Coaching. After becoming a mother, however, she felt the moment had come. She wanted to transition from teaching 18 yoga classes a week to coaching.

As Jessica started working on the curriculum and building her own program, she realized the importance of calendar integrity. Being a huge outdoors person, Jessica knew that in order to achieve success and continue to enjoy life with her family, she needed to use her time in alignment with her vision.

Listen to the episode to learn more about working smarter and not harder, and building a calendar that serves you.

What you’ll get out of tuning in: * How to go from burnout to ease * How to ask for help in order to grow * How to align your time to your vision

Links Mentioned in Episode: * Watch the free Masterclass * Have a free career conversation * Find out more about Jessica

Show Highlights: * Burnout and dealing with autoimmune issues * Working less but having a higher impact * Learning to say no in order to have calendar integrity

Timestamps: * 1:22 Motherhood and the desire to do more * 5:58 Productivity and your sense of self-worth * 17:56 Showing up for yourself as a leader * 25:03 Having a clear vision when organizing your calendar

Guest Bio:

Jessica’s journey started in 2009 with an attempt to nurture a rock-climbing injury. While taking yoga classes, she experienced an endless adventure towards self-awareness aligned with nature’s rhythms. Having suffered and recovered from various sports injuries, Jessica has an understanding of how to offer what the body needs to recuperate.

In the last decade, she has completed workshops certifying for Physical Therapy Aide, Massage Therapy Aide, Certified Nursing Assistant, Yoga Health Coaching, and over 200 hours of yoga teacher training. Coupling her love of habit evolution and body mechanics, she is passionate about coaching others through Ayurvedic principles towards their unique pursuit of an active and balanced lifestyle.

Outside of coaching, Jessica either spends family time in nature with her loving partner and son, creates wildcrafted art, tends to her plants, or dances.

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Over the past year, many yoga studios were forced to close their doors due to COVID-19. Being unable to teach in person, forced many yoga teachers to pivot online, unsure of how to create their own space and make a profit.

Having walked the same path herself, a decade ago, Cate knows how pivoting online can be a challenge when you compare yourself to the immensity of yoga teachers teaching online for free. Why would someone pay you for an experience they can have for free with someone else?

Listen to the podcast and learn more about setting yourself apart, making money online without any marketing experience, and leading your students to their health goals.

What you’ll get out of tuning in: * How to make money online as a yoga teacher * How to get clear on your career goals * How to lead a group online

Links Mentioned in Episode: * More about the Find the Money Course * Watch the free Masterclass * Schedule a free career conversation

Show Highlights: * Embracing capitalism as well as the yogi path * Getting students committed to their results * Working online without being a marketing expert

Timestamps: * 2:35 Making money in Yoga and doing your best work * 12:07 Engaging your edge and nurturing your identity * 21:32 Addressing body and mind chronic inflammation * 22:18 Designing a business model that gets people results * 34:35 Introducing the habits that change everything

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Faye Blake is this month’s Yoga Health Coaching Coach of the Month. Faye’s YHC journey started at a Yogahealer live event in Berlin. She was a Body Thrive and Living Ayurveda course member, but meeting some of the ladies in Berlin finally gave her the confidence to go ahead and join the YHC program.

Struggling with perfectionism and with a tendency to compare herself to others, Faye started to shed her limiting beliefs and has now successfully completed her course pilot.

Listen to the episode to learn more about how to stop doubting your abilities, the benefits of coaching a group, and aligning with your purpose.

What you’ll get out of tuning in: * How to overcome limiting beliefs * How to coach through resistance * How to grow by showing up

Links Mentioned in Episode: * More about the Find the Money Course * Watch the Masterclass * Get to know Faye

Show Highlights: * Keeping people away because you don't feel ready * Remembering your why and being a lifelong learner * Aligning with dharma instead of self-sabotage

Timestamps: * 2:12 Perfectionist and comparing yourself to others * 10:13 The resistance before a breakthrough * 19:24 Building the communities you want to be part of

Guest Bio:

Faye's journey with Yogahealer has been one of deep self-healing. 4 years ago she had an unwavering passion to help contribute to the awakening of planetary consciousness, and a true knowing that she has a purpose in this life, but really wasn't clear on what that looked like until Body Thrive helped her to strip back mental and bodily Ama and connect with her inner voice.

She now works with her students that are all inspiring individuals working towards living out their own dharma. She helps them to align with nature's rhythms, to deeply trust their own intuition, and pass down this wonderful wisdom map of Ayurveda.

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Courtney LaCava just finished her first year of coaching her own program. She enrolled 18 people the past year and has experienced no issues attracting new leads. When it comes to conversion, however, she has been wondering how she could up her game.

In an attempt to develop the right marketing and conversion systems, Courtney reached out to Cate. During the conversation, they covered the differences between excuses and objections, and how to anticipate both in your marketing strategies.

Listen to learn more about getting specific about results, identifying pain points, and converting with ease.

What you’ll get out of tuning in: * How to build trust with your leads * How to identify your leads’ pain points * How to move past your leads excuses

Links Mentioned in Episode: * Find out more about Courtney * Watch the Masterclass * Have a free career conversation

Show Highlights: * Creating content that converts * Agitating through marketing * The difference between excuses and objections

Timestamps: * 1:21 Identifying what has been working * 9:49 Focussing on the results you offer * 22:15 Top 10 excuses I’d rather not hear again * 31:12 Roleplaying client excuses

Quotes:

• “You can only do better” - Cate Stillman

Guest Bio: In her late 20s Courtney had a physical breakdown. She was passionate and driven, aiming for perfection, obsessed with drama and addicted to adrenaline. Courtney teetered on the brink of burnout for many years, until her body finally gave in.

In her quest to heal herself, Courtney found Ayurveda. She began to understand that the chronic fatigue, anxiety, depression, skin and digestive issues were simply signals her body was sending her. Courtney started to see that her obsession with living life according to external concepts of perfection, success, and beauty were driving her to ignore those signals. As she shifted her diet and lifestyle, she felt an immediate impact. Her digestion dramatically improved and her skin cleared up within weeks.

Today, Courtney works to empower you with the tools and wisdom to heal yourself, just like she did, and to thrive, just like you were born to do.

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Paige was set on joining Yoga Health Coaching, but when she thought about the investment, she felt anxious. Nonetheless, having set her mind, she took out a loan, borrowed some money, and went for it!

Now, a year later, she could not be happier with her decision. She has successfully completed her pilot program and is looking forward to increasing her prices.

Listen to learn more about transitioning from yoga teacher to coach, developing the skills you need to evolve, and enrolling with ease.

What you’ll get out of tuning in: * How habits sustain you through difficulties * How to get your first members * How to transition from your job to coaching

Links Mentioned in Episode: * More about the Find the Money Course * Watch the Masterclass * More about Paige’s program

Show Highlights: * Overcoming the fear of investing in yourself * Becoming your best selling point * Increasing the price of your program

Timestamps: * 2:14 The audacity to want more * 5:24 Attracting and engaging clients * 11:39 Adjusting to online communication * 15:22 Identify the skills you want to have

Guest Bio: Paige took her first yoga class from Alvina Haverkamp in 1998. She studied closely with her for many years and went on to pursue a teaching certification in 2004. Paige is a graduate of the Temple of Kriya Yoga Home Study program, the Swan River Yoga Advanced Teacher Training program, the Ananda Seva Mission Yoga Therapy program, and Judith Lasater's Experiential Anatomy Program and Back Care Course. And has over 500 hours of yoga training and taught over 2000 classes.

Lately, Paige has been drawn to work with individuals, and focus on stress relief and the kind of deep nervous system reset that is required when living in such a chaotic world.

In addition to being a yoga educator, leading weekly ongoing classes, annual workshops, and trainings. Paige is a mother to 3 and knows what it means to be a caretaker and the importance of filling the well with self-care practices.

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Paige Bradley-Pecoul is in her second year of Yoga Health Coaching, and getting ready to enter her second year leading her own coaching program. After surveying her first year members, she got a couple of negative reviews and is struggling with them.

In a conversation with Cate, Paige opens up about how she feels about negative feedback and talks about how to integrate feedback into her program and develop a co-creating system.

Listen to the episode to learn more about collaborative intelligence, utilizing liberating structures, and the importance of deep listening.

What you’ll get out of tuning in: * How to improve your systems * How to integrate feedback * How to start co-creating

Links Mentioned in Episode: * More about Liberating Structures * Connect with Paige * Find the Money Course * Watch the Masterclass

Show Highlights: * The effectiveness of negative feedback * Tapping into Collaborative Intelligence * Automating email reminders

Timestamps: * 1:37 Improving systems based on member feedback * 10:12 Liberating structures and 1-2-4-All * 20:17 Teaching vs. Coaching * 26:17 Getting people into your coaching gyms

Guest Bio: Paige took her first yoga class from Alvina Haverkamp in 1998. She studied closely with her for many years and went on to pursue a teaching certification in 2004. Paige is a graduate of the Temple of Kriya Yoga Home Study program, the Swan River Yoga Advanced Teacher Training program, the Ananda Seva Mission Yoga Therapy program, and Judith Lasater's Experiential Anatomy Program and Back Care Course. And has over 500 hours of yoga training and taught over 2000 classes.

Lately, Paige has been drawn to work with individuals, and focus on stress relief and the kind of deep nervous system reset that is required when living in such a chaotic world.

In addition to being a yoga educator, leading weekly ongoing classes, annual workshops, and trainings. Paige is a mother to 3 and knows what it means to be a caretaker and the importance of filling the well with self-care practices.

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Intermittent fasting is becoming increasingly popular, but for all the yogis and yoginis out there intermittent fasting is not a new trend. In Ayurveda, we call it space eating and it is one of the pillars for a healthy life. Recently science caught up with the 4 millennia wisdom behind space-eating, and several studies have supported the health benefits of this practice.

For the past month, Cate has been joined by several members on the Yogahealer Challenge, a fast track program, specially designed to help people overcome mediocrity to become an exceptional person and lead an exceptional life. How? By reviving the habits that make us smarter and more vital humans, such as Intermittent Fasting.

Listen to the podcast to learn more about the Yogahealer Challenge, the benefits of intermittent fasting, and what foods you should be eating when breaking your fast.

What you’ll get out of tuning in: * How to communicate clearly online * How to develop a relationship with clients * How to make the most of your skillset

Links Mentioned in Episode: * More about the Find the Money Course * Watch the free Masterclass * Find out more about Jessica’s program

Show Highlights: * The loneliness of leadership * Overcoming money trauma * Evolution and easeful living

Timestamps: * 1:15 Communicating directly with your ideal client * 5:16 Sales and developing relationships with clients * 10:40 Understanding different communication styles * 16:18 Utilizing your unique skillset

Guest Bio: Jessica’s journey started in 2009 with an attempt to nurture a rock-climbing injury. While taking yoga classes, she experienced an endless adventure towards self-awareness aligned with nature’s rhythms. Having suffered and recovered from various sports injuries, Jessica has an understanding of how to offer what the body needs to recuperate.

In the last decade, she has completed workshops certifying for Physical Therapy Aide, Massage Therapy Aide, Certified Nursing Assistant, Yoga Health Coaching, and over 200 hours of yoga teacher training. Coupling her love of habit evolution and body mechanics, she is passionate about coaching others through Ayurvedic principles towards their unique pursuit of an active and balanced lifestyle.

Outside of coaching, Jessica either spends family time in nature with her loving partner and son, creates wildcrafted art, tends to her plants, or dances.

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Jules has been leading female-oriented workshops and retreats for years. But in January 2020, she decided she was ready to step it up and joined the YHC program.

This was huge for Jules and her family. She knew she wanted to join YHC, but struggled with the idea of investing such an amount in herself. Now, as Jules enrolls members in her program pilot, she reflects on how she overcame her impostor syndrome and how she is dealing with marketing herself.

Listen to the episode to learn about the step by step YHC program, how the community helps you evolve, and overcoming fear.

What you’ll get out of tuning in: * How to invest in your future self * How to overcome impostor syndrome * How to approach people when enrolling

Links Mentioned in Episode: * More about the Find the Money Course * Watch the free Masterclass * Turning Negative Self Talk into Identity Evolution

Show Highlights: * Investing in yourself and how to explain it to your family * Following the YHC steps and being open * Having fun while making sales

Timestamps: * 4:04 Believing your future self is worth the investment * 14:28 Impostor syndrome and identity evolution * 20:06 Strategy calls and approaching potential members

Guest Bio: Jules is a priestess, Vedic philosopher, seeker of truth, and wellness warrior, in service of the divine empowerment of women. She has been running workshops and retreats for women and consulting on environmental projects, as well as being a wife a mother to her three teenage daughters.

A resident of Ballarat, a rural area of Victoria, Australia, Jules loves the great outdoors and enjoys hiking and camping in the bush. When she is not consulting, she is coaching her members in her Living Wisely program.

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After a career in biology and public health, Lesley Pereira turned to wellness after battling anxiety and postpartum depression. An overachiever, Lesley felt she was living by someone else’s rules and not being true to herself.

She decided to join the Yoga Health Coaching program in order to help women who are having trouble managing their day to day anxiety, develop healthy habits. Lesley focuses her program on her members nervous system, and helping them achieve the necessary groundeness to achieve their goals.

Listen to the podcast to learn more about how about how women can overcome stress by becoming better at time management and adjusting to the different cycles of life.

What you’ll get out of tuning in: * How to listen to your body and be true to yourself * How to overcome anxiety with the right habits * How to set the right goals

Links Mentioned in Episode: * Find out more about Lesley’s program * More about the Find the Money Course * Watch the Masterclass

Show Highlights: * Listening to your body instead of external sources * The pandemic’s effect on women and the household * The connection between your menstrual cycle and your energy

Timestamps: * 1:17 From overachiever to your true self * 8:09 Focusing on the nervous system and being grounded * 19:58 The importance of time management for anxiety

Guest Bio: Ever since Lesley was a little kid, she felt a deep personal connection to nature. It’s always been her spiritual home- the forest, the lake, the trees, the sky, the animals. The woods by her house were where she went to feel safe, connected, creative, peaceful.

Lesley has also ALWAYS been a seeker, wanting to understand the bigger picture, digging down into the deeper root cause of it all. She has always been a connector, an “old soul”, empath, sensitive to energies, seeker of deeper connections and meaning, the one who people turn to to confide in for advice, guidance and processing, asking the hard questions and holding space with empathy.

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Are you struggling with sales? Sales can be hard to master. Afterall, when dealing with sales, you are also dealing with rejection. But there are some steps you can take to successfully fill your program and make sales with ease.

The key to sales is learning to overcome your prospective client’s objections. And the most common objection is money. But is it that someone doesn’t have the money to invest in your program? Or that your program doesn’t feel like a priority to them?

Listen to the Yoga Health Coaching episode to learn how to overcome objections and how to ask the right questions.

What you’ll get out of tuning in: * How to deal with sales objections * How to ask the right questions * What is the cost of not making a change?

Links Mentioned in Episode: * Find out more about Yvette’s work * Learn more about the Find the Money Course * Watch the free Masterclass

Show Highlights: * Nurturing before making a sale * Explaining the value of your program * Speaking directly with the financial decision maker

Timestamps: * 3:06 Understanding the objections behind the money objection * 8:48 Taking someone deep into their desire * 15:20 The cost of not investing in yourself * 22:01 The Know, Like and Trust factor

Guest Bio: Ivette grew up in a house where food was used to celebrate everything — birthdays, holidays, the first day of school. Her mother loved to cook, and Ivette loved to help, and also loved to eat. This is where her passion for food and cooking began.

As a teen with very little outlet for her own emotions, Ivette became an emotional eater. Chocolate was her go-to, she ate when anxious, and even when she was bored.

As life evolved, Ivette found herself at the center of her own family, very little focus went to prioritizing her needs. She managed the household, worked while still waking up for the 5am boot camp, volunteering for the school, and giving back to the community.

She woke up one morning and could not get out of bed – her body ached in extreme pain and she felt physically and mentally exhausted. All the stress, running around, eating sugar for energy, drinking caffeine to stay awake, and drinking wine to soothe had taken its toll on Ivette’s body.

I realized all the negative thoughts and food addictions contributed to low energy, gut issues, hormonal imbalances. She became a health coach and began helping women like herself prioritize themselves, slow down, nourish their bodies, and really, truly heal.

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After completing Body Thrive, Lisa, a Yoga teacher and Ayurveda practitioner, new Yoga Health Coaching was the perfect program for her. Now in her fourth quarter of YHC, she has successfully led her first program.

Leading both a basic and premium 3 month program, Lisa is now focused on developing a yearly program. To do so, she is developing the necessary skills to offer a high ticket program and maintain her enrollment success.

Listen to the podcast to learn more about the Yoga Health Coaching marketing and enrollment training, what metrics you should be using and what skills you need to develop to make your yearly program a success.

What you’ll get out of tuning in: * How to develop your program * How to get specific about metrics * How to get more members for your program

Links Mentioned in Episode: * Visit Lisa’s website * More about the Find the Money Course * Watch the free Masterclass

Show Highlights: * Developing a yearly program * Prioritizing lifestyle design and freedom * Understanding human design

Timestamps: * 1;41 Individual evolution in a group program * 6:13 Developing a basic and premium program * 14:42 Having a high ticket program and the necessary skills * 22:36 YHC’s Marketing and enrollment training

Guest Bio: Throughout her life, Lisa has always felt drawn to health and wellness. However, it wasn’t until college — when she was introduced to yoga and yoga philosophies — that she found a health practice that really stuck and worked for her.

When she graduated from college, her interest in yoga grew. At that time she was building solar farms and would work well over 50 hours a week. One day, on her way home from work, she discovered a yoga studio just off the highway and figured, rather than sitting in traffic, she could go to a yoga class for an hour.

This practice aligned her mind, body and emotions. Lisa’s well-being flourished and her career goals shifted. She realized that she needed to share the shifts she was experiencing and expanding into. It was in this very yoga studio that Lisa discovered Ayurveda for the first time.

After going through her yoga teacher training in 2016, Lisa made the commitment to pursue her certificate as an Ayurveda Health Counselor.

She is now on a journey to help other women feel better than they ever thought possible.

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Romy Toussaint is a force to be reckoned with. Known to some as “The Energy Queen”, Romy has been a Yoga teacher for over 20 years and has dedicated her life to helping others to live their lives consciously.

Now in her third quarter of the Yoga Health Coaching, Romy is finishing her pilot, and can’t wait to enroll more people. She was able to pay off the course tuition and then some, but admits setting a price was the hardest part of the process.

Listen to the podcast to learn more about how Romy was able to fill her first group and make more money, while automating her processes for future growth.

What you’ll get out of tuning in: * How to get comfortable with setting a price for you program * How to use mantras when you feel overwhelmed * How to overcome the fear of investing in yourself

Links Mentioned in Episode: * Listen to the Yoga of Colour * More about the Find the Money * Get to know Romy’s program * Watch the Masterclass

Show Highlights: * Leading a dynamic group and keeping members engaged * Automating your business to grow faster * Identifying the drama triangle

Timestamps: * 2:35 Setting a price you feel uncomfortable with * 8:38 Growing as a program leader * 21:34 The power of having skin in the game

Guest Bio: Romy Toussaint also known as “The Energy Queen” is dedicated to empower those around her to create a complete practice of consciously leading their lives; to manage their energy and become physically strong through all stages of their lives; to connect to their minds; strengthen their spirit so they can do their work in the world.

Romy is a transformational trainer and coach, motivational speaker, and yoga teacher .She is also a professional speaker and presenter on the benefits of mindfulness yoga and wellness. An expert at customizing and facilitating physical activity breaks, and mindfulness sessions at conferences and workshops for all types of groups and organizations.

In love with yoga for over 20 years, Romy has been married to her college sweetheart for 30 years and is the mother of four amazing sons and the oldest of 5 children.

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As the full-time director of an international development non-profit, Michelle Gross felt she couldn’t fit the Yoga Health Coaching program into her busy travelling schedule. But that all changed when she watched a Masterclass by Cate, and experienced the urgency of stepping into her zone of genius.

Armed with a strong “why” and supported by the YHC community, Michelle has been able to fill and run her pilot successfully in a few months, despite the fact she didn’t have an established wellness business.

Michelle is focused on getting her members to overcome social conditioning and achieving beauty from the inside out. Listen to the podcast to learn more about how Michelle is leading a culturally diverse group, her ambition to have a spanish speaking course and overcoming self-doubt.

What you’ll get out of tuning in: * How to step out of your comfort zone * How to keep your motivation * How to coach different cultures

Links Mentioned in Episode: * Visit Michelle’s website * More about the Find the Money Course * Sign up for a Masterclass

Show Highlights: * Dealing with course members who are stressed * The benefits of having an accountability partner * The importance of the culture that surrounds you

Timestamps: * 1:48 Having the courage to step into your zone of genius * 8:28 The stagnant feeling of unworthiness * 14:29 Overcoming social conditioning * 23:33 Adjusting your course to different cultures

Guest Bio: Michelle Gross is a Yoga Health Coach and Trauma Informed Yoga teacher based in Orlando, Florida.

Michelle guides dynamic groups of people through transformative change using the habits of Ayurveda. She specializes in guiding groups and getting things done in a fun and positive way. She also manages an international development program, Sharing Smiles.

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As a clinical practitioner of Ayurveda, with a background in clinical nursing, Emily has dedicated her life to bringing together Eastern and Western medicine. To do so, she has split her time between her center in New Mexico and India. But that was before the pandemic.

Having to close her center due to COVID, Emily decided to start Yoga Health Coaching and pivot online. She has been on the fast track of YHC, transitioning her business to the new model.

Listen to the podcast to learn more about the support Emily has found in the YHC community, how she is organizing her business and learning how to sell high end tickets.

What you’ll get out of tuning in: * How to pivot your existing wellness business * How to sell a high end coaching ticket * How to brainstorm your course bonuses

Links Mentioned in Episode: * Find out more about the Lead the Journey Course * Check the Find the Money Course * Watch the Masterclass

Show Highlights: * Bring East and West together * Organizing your mind with the Lead the Journey Course * Helping your members make lasting changes

Timestamps: * 2:55 Splitting time between New Mexico and India * 11:49 The dynamic energy of having a community * 17:51 Implementing YHC in an existing business * 26:53 Vata overload and overwhelm as a Coach

Guest Bio: Emily is the founder of Agni Ayurveda, in Santa Fe, NM. She is a clinical practitioner of Ayurveda specializing in Panchakarma cleansing, and a wisdom keeper of Vedic Astrology. Emily was trained by mystical doctors and healing masters who guided her to fine tune her capacity to perceive the many levels of reality that make up our human experience. With a background in clinical nursing, Emily is continually engaged in the process of learning and personal development. Her whole-being enrichment approach to healing bridges the East-West paradigm. She teaches and lectures internationally and currently resides part of the year in Vaidyagrama Ayurveda Healing Village, in Coimbatore, India.

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Natalie’s Yoga Health Coaching experience has been one of intensive growth and expansion. As a wilderness instructor and tiny house enthusiast, she entered YHC with a lot of limiting beliefs about money.

Now in her fourth quarter of YHC, Natalie is successfully enrolling people into her program and working on scaling her business. She has been leading her members to align to the habits, by using nature and her outdoors knowledge.

Even though her coaching plans had to be adjusted because of the pandemic, Natalie was able to create deep connections with her group, and the results have been incredible.

Listen to the episode to learn more about reconnecting to your why, creating a safe place for your members, and outsourcing tasks outside your zone of genius.

What you’ll get out of tuning in: * How to reconnect to your why * How to overcome limiting beliefs about money * How to create connection online

Links Mentioned in Episode: * Learn more about the Find the Money Course * Watch the Masterclass * Learn more about Natalie’s Program

Show Highlights: * The experience of growing out of your own skin * Creating a safe place for people to be themselves * Adjusting your course due to the pandemic

Timestamps: * 3:25 Engaging in quality growth and expansion * 8:12 Coaching Groups vs. Individual Coaching * 15:54 Measuring impact and keeping to metrics * 21:30 Outsourcing what you are not passionate about

Guest Bio: Natalie is your go-to girl for vibrant health & simple living - as a certified Health Coach through the Institute of Integrative Nutrition and YogaHealer and a Wilderness Instructor - she believes it is her mission to help willing individuals to get unstuck, regain their health, reset negative thinking and reduce anxiety so they can experience their own self-empowerment and intuition.

Today, Natalie helps people discover their ability to self heal through Yoga and Ayurveda, behavioral science, mind-body connection within a high-vibe community of others seeking the same balance.

Natalie is also a tiny house designer and builder who believes we are in collaboration with the Universe to create the lives of our dreams.

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In 2014, Jill decided she was done with her corporate job as a party planner, she wanted to be a full-time yoga teacher. The road to a successful and fulfilling career as a wellness professional was, however, harder than she anticipated.
Feeling depleted, Jill decided to enter, once again, the corporate world. But it wasn’t long before she realized she couldn’t go on living a corporate life. That’s when she entered Yoga Health Coaching.
Two years on, Jill is living her dream life, and is the YHC Coach of the month. Listen to the podcast to learn how living the habits changed Jill’s life and led her to create a successful coaching business.

What you’ll get out of tuning in: * How to transition from a corporate to a wellness career * How to be comfortable experimenting with your business * How to turn overwhelm into action

Links Mentioned in Episode: * Learn more about the Find the Money Course * Jill's website * Jill's Instagram

Show Highlights: * Jill talks about her postpartum depression * Jill shares how she is making her program evergreen * Jill explains how saying no became a superpower

Timestamps: * 1:24 From corporate mess to a successful Yoga Health Coach * 10:16 Implementing Easefull Living and the Habits * 21:50 Experimenting and adjusting your business * 32:41 Advice for people contemplating joining YHC

Guest Bio: Jill is a yoga teacher, certified yoga health coach, and soon-to-be mom of 3. Her mothering journey began with burn out, postpartum depression and anxiety, and tons of mom guilt as she fell into the common trap of feeling like being a mom meant being a martyr.
Reconnecting to her yoga practice, incorporating Ayurveda into her daily routine, and connecting with women who were also putting themselves back on the radar were the keys to healing and reconnecting with her own power and desires. Her company Life By The Moon is what came of this transformation from burnt out cog in the wheel to creatrix of a life driven by passion and joy.
She walks with women as they awaken to their innate ability to be energized and vibrant in their bodies, patient and loving with their families, passionate in their work, connected and trusting of their intuition, delighted in the playful curiosity of wondering how GOOD life can be, and choosing a daily experience in full alignment with their own power and desires.

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Alexandra Kreis is an extraordinary example of how much you can achieve if you are willing to really give it a go. Since beginning her journey with Yogahealer, five years ago, Alex has become a Yoga Health Coach with an impressive track record. Not only is she killing it in her business, but she has also become a thought leader in her European community.
The secret to Alex’s success? Diving deeper into yourself and your body. Listen to the podcast and learn how Alex has been overcoming self-sabotage and has flourished from the darkest parts within her.

What you’ll get out of tuning in: * How to overcome beliefs that keep you from growing * How honesty paves the way to breakthroughs * How to propel yourself by sinking deeper

Links Mentioned in Episode: * Learn more about the Find the Money Course * Watch the Masterclass

Show Highlights: * Alex talks about the importance of an accountability partner * Alex shares her experience with social background from different countries * Alex explains how she still struggles with self-sabotage

Timestamps: * 1:07 The impact of the 5 point system of Master of You * 8:45 Coming forth with what you need to say * 15:19 The method of circling and establishing a body conversation * 20:05 Experiencing the water element and sinking to grow

Guest Bio: Alexandra Kreis has always been passionate about helping people to reconnect with their nature and understand they have the right to be happy and feel fulfilled. It is no coincidence that her professional career has brought her into the deeper layers of self-awareness and self-discovery, whilst assisting others on their own path.
A Yoga teacher since 2002, and an ayurvedic consultant for over a decade, in her mid forties, Alex realized that in order to provide people with tools to explore themselves, she couldn’t be a Yoga teacher forever. That’s when, five years ago, she started her Yogahealer journey.
Believing in empowering people to heal what lies within them, Alexandra has created an overwhelming impact. Especially in Europe, where she has steadily become a thought leader.

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Jenn is having trouble managing her Facebook group. As a seasoned YHC member, Jenn has been successfully running a high end coaching course, but not without its struggles. Lately, managing her Facebook group has become time consuming, with few leads transitioning into sales.
But why are people on Jenn’s Facebook group hesitating to start being coached by Jenn? And how can you effectively balance your marketing strategies and enrollment with your coaching?
Listen to Jenn talk to Cate about how to get a systematic flow of leads towards the end result, how to transition people from Facebook to email, and much more.

What you’ll get out of tuning in: * How to get the right people into your facebook group * How to convert your facebook leads into sales * How to have more impact with less effort

Links Mentioned in Episode: * Learn more about the Find the Money Course * Watch the free Masterclass

Show Highlights: * Jenn talks about the difficulties of balancing marketing and coaching * Jenn shares how her journey has taken her from contraction to expansion * Jenn explains how she blossomed in the YHC community

Timestamps: * 0:59 Facebook Groups and the effectiveness of their leads * 7:39 Overcoming people’s objections to joining your course * 16:07 Understanding what is keeping you from making the necessary changes * 21:29 The impact vs. effort grid

Guest Bio: Jennifer Allen teaches alignment-based yoga with an emphasis on finding ease in the body, coaches people on developing healthy habits and guides people into their unlimited potential through Ayurveda.
She discovered Ayurveda in 2013. Her Ayurvedic studies have been influenced by John Douillard, Sarah Hutchinson and Cate Stillman. Jennifer completed an 18-month Yoga Health Coaching certification program to deepen her knowledge of Ayurveda and habit evolution techniques in 2018. She has been leading hikes at the Grand Canyon since 2013 and is an outdoor educator and Certified Interpretive Guide for the Grand Canyon Conservancy.

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Caroline’s family was struggling to save any money. She was a stay at home mom, committed to the education of her kids, and with little interest about her family’s finances. But one day, that changed. Caroline started to learn about her family’s finances and begin her journey to understand how she could help better manage their money.

What you’ll get out of tuning in: * How to start understanding your family’s finances * How to change your beliefs about money * How to tap into the abundance around you

Links Mentioned in Episode: * How Money Works: Stop being a SUCKER * Find out more about the Find the Money Course * Watch the Masterclass

Show Highlights: * Caroline talks about the difficulties accessing financial advice * Caroline shares her struggles with developing a good money mindset * Caroline talks about money having the energy we attribute it

Timestamps: * 1:37 From stay at home mom to financial advisor * 4:33 The Female mindset about money and ancestral healing * 9:42 Small steps to start understanding your family’s finances * 17:24 Thinking about money as a Wellness Pro

Guest Bio: Caroline was a stay at home mother for 16 and half years, when she decided she was ready to get back into the workforce. As a yoga teacher, currently studying Ayurveda, she wanted to empower and serve others as well as increase her financial wealth.
Caroline’s family was struggling to save money, which propelled her to dedicate herself to get educated about finances. That’s when a friend gave her the book that changed everything - How Money Works: Stop being a SUCKER.
Feeling ready to fulfill her mission on earth, Caroline became a financial advisor.

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After flirting with Yogahealer for about six months, in May 2020, Shea Lehnen decided to go all-in and join Yoga Health Coaching.
Now, only a few months after, she has enrolled 18 people into her Pilot Program. It just goes to show that investing in yourself does, truly, payoff!

What you’ll get out of tuning in: * How to enroll in a conservative community * How to build your confidence with coaching * How to invest in yourself in order to grow

Links Mentioned in Episode: * Find the Money Course * Watch the free Masterclass

Show Highlights: * Shea talks about building trust in a conservative community * Shea shares what advice Cate gave her about confidence as a coach * Shea talks about her enrollment goals

Timestamps: * 2:02 The Fast Tracking path in YHC * 7:31 Structuring your Pilot and Course * 16:18 Using the step by step YHC system

Guest Bio: Shea Lehnen started Yoga Health Coaching in May 2020. With a background in psychology, and as a yoga teacher, Shea created Balanced Warrior of Wyo, and is ready to crash the scene with holistic wellness!
Her desire is to help people, Rooted in Ayurveda and Yoga, become the best they can be by making small changes over time, leading to health and becoming their most vibrant selves.
Based in a conservative community in Wyoming, Shea was looking to deepen her Ayurveda experience when she found Yogahealer. Choosing to fast track her YHC experience, she has been able to enroll 18 people into her Pilot!

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3 Top Yoga Health Coaches take you through their journeys. From taking the leap to breaking their income ceilings.

What you’ll get out of tuning in: * How YHC helps you get more freedom * How to invest in yourself with confidence * How to keep increasing your income

Links Mentioned in Episode: * Find the Money Course * Watch the Masterclass

Show Highlights: * Yoga Health Coaches explain how they were feeling before YHC * Yoga Health Coaches share their personal wellness path * Yoga Health Coaches on making more money and having more time

Timestamps: * 1:20 The start of the YHC journey * 9:03 Developing your wellness career * 13:58 Breaking the glass ceiling * 24:06 Planning for the future

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What is keeping you from having a successful wellness career? Understand how your pricing needs to be connected to your marketing strategies, and how you can best serve your members.

What you’ll get out of tuning in: * What is your deeper why? * What transformation do you want to guide? * How to price your services

Links Mentioned in Episode: * Get a copy of Your Successful Wellness Career * Qualify for a Lead the Journey scholarship * Find the Money Course * Watch the Masterclass

Show Highlights: * Cate explains what happens when you price your services too low * Cate talks about her perspective on membership programs * Cate explains the importance of creating a community

Timestamps: * 4:04 Understanding your why * 11:55 Pricing your services with value * 17:30 The pre-sale formula * 28:13 Navigating membership programs * 36:06 The benefits of creating a dynamic group

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When Adair Finucane started YHC, she went all-in. And the results are there, for everyone to see. Learn more about Coach of the Month, Adair Finucane, and her experience coaching.

What you’ll get out of tuning in: * How to fast track and enroll successfully * How to make a bigger impact and more money * How to help people’s soul journey

Links Mentioned in Episode: * More about the Find the Money Course * Watch the Masterclass

Show Highlights: * Adair shares her YHC experience * Adair talks about her experience with wellness diversity * Adair explains how she uses her intuition to help her members

Timestamps: * 1:55 The beginning of the YHC experience * 6:12 Connecting with the community * 11:22 Stimulating intuition in others

Guest Bio: Adair Finucane is a yoga educator, Ayurvedic wellness facilitator, and social worker with a background in trauma research. Her mission is to help healers of all kinds to fill their own cups, so the work they do in the world can be amplified.

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Asking the right questions, as a coach, is the pillar to guiding people to thrive. If you ask the right questions, you reach the root cause of the existing issues and ultimately help them find meaning.

What you’ll get out of tuning in: * How to help people thrive in their body * How to ask skillful questions as a coach * How to forgive yourself and others

Links Mentioned in Episode: * Learn more about the Find the Money Course * Watch the Masterclass

Show Highlights: * Cate shares her experience of leading with information * Cate explains the samskaras * Cate talks about guiding people outside the rut

Timestamps: * 1:40 Being healthy vs. being without disease * 6:58 Digesting emotional Ama * 12:27 Asking the right questions, giving and forgiving

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Planning an event is hard work, but Makeda makes it sound so easy. Learn how to decide on what type of event you want to plan, how much to charge and how to keep it diverse.

What you’ll get out of tuning in: * How to adjust your event to the pandemic * How to price your event * How to be more inclusive in your events

Links Mentioned in Episode: * Learn more about the Find the Money Course * Read more about all-inclusive events * Know more about event diversity * Watch the Masterclass

Show Highlights: * Cate shares her experience with events * Cate talks about HealerCon * Cate talks about diversity in the wellness world

Timestamps: * 6:06 Differences between meetups, workshops, retreats, and conferences * 14:38 Deciding the event price * 19:58 Finding the right collaborations * 24:01 The problems with inclusive events * 30:39 Bringing diversity into your event

Guest BIO: I’m Makeda Mutema-Newton, Event Strategist at Events Unlocked where I help entrepreneurs plan a profitable live event with attendee experience at its core. I simplify the planning process so that you brainstorm, plan and launch with ease.

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There are massive differences in coaching people from different regions of the world. Knowing how to adjust your coaching style and marketing strategy is key. Learn more about how to best serve different regions and different cultures.

What you’ll get out of tuning in: * How to nurture diversity in your coaching group * How to adjust your coaching to different regions * How to best serve in your region

Links Mentioned in Episode: * More about the Find the Money Course * Watch the Masterclass

Show Highlights: * Cate talks about redefining boundaries * Cate shares her experience with cultural taboo * Cate talks about growth mentality in different countries

Timestamps: * 1:26 Developing groundrules for diversity * 8:34 Enrollment differences in different countries * 24:38 Opportunity thinking and growth in different regions

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Your menstrual cycle is a strength. But do you know how to use it? Learn how to use your cycle to empower your business!

What you’ll get out of tuning in: * How to reconnect with your menstrual cycle * How to plan around your cycle phases * How to make the most of your cycle

Links Mentioned in Episode: * Find the money * Understanding the 4 phases of your cycle * Tracker free download * Watch the Masterclass * We'moon 2021 Spiral Edition: The World Calendar

Show Highlights: * Cate shares her experience coaching women about their cycle * Cate explains how Ayurveda and the menstrual cycle connect * Cate talks about the energy connected to the cycle

Timestamps: * 1:01 The menstrual cycle as a niche * 10:16 Linking your cycle with your business * 17:17 Ayurveda and the menstrual cycle * 24:42 Helping people navigate their cycle as a coach

Guest BIO: Jema Lee’s a menstrual cycle expert, qualified Ayurvedic coach and the creator of Wellsome. For 13 years, she’s helped guide women in over 22 countries to embrace their monthly cycles and deepen body awareness through personalized coaching, online courses, retreats & workshops.

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Are you having problems getting people ready to sign up for your program? Understand how to serve through marketing and foster readiness in the latest episode of the Yoga Health Coaching Podcast.

What you’ll get out of tuning in: * How to get a client to take action * How to serve others through sales * How to reengage someone’s commitment

Links Mentioned in Episode: * Find the Money Course * Get the Masterclass

Show Highlights: * Cate shares why she pivoted online * Cate talks about the “process of a difficult effort” * Cate explains how to use marketing to serve

Timestamps: * 1:00 Understanding readiness * 6:03 Sales as a service * 12:44 Helping people take action

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Pausing can seem unproductive, but stillness can change everything. Coach of the Month Martha Kastler talks about how space has helped her be more present.

What you’ll get out of tuning in: * How YHC changes your life * How dynamic groups help you evolve * How embracing the habits helps you thrive

Links Mentioned in Episode: * Find the Money Course * Watch the Masterclass

Show Highlights: * Martha shares how pausing is lifechanging * Martha talks about enrolment calls * Martha shares her next vision for herself

Timestamps: * 1:08 Expectations about YHC * 13:05 Lessons in living the habits * 17:30 The story behind the Amazing Martha

Guest BIO: Martha’s initial 250hr yoga training was in 2009 in Blacksburg, VA with Blue Ridge Massage and Yoga. There she studied Ashtanga Yoga with Jeff Tiebout. In 2016 Martha completed a 250hr Jivamukti based training with Andrea Boyd and Jeffrey Cohen in Charleston, SC. Having suffered numerous traumas and physical injuries, yoga was the first practice that showed Martha she has the potential for self-healing. The deep focused practice of intentional movement and breath awakened a profound desire to heal and be of service. Martha became fascinated with breath, energy and meditation. Powerful releases in yoga lead her to the subtle healing modality of Restorative Breathwork®. Having a profound healing through Restorative Breathwork® she pursued the extensive 2.5 year study with Kathleen Barratt and became a certified facilitator in 2013. Simultaneously, she embarked on a 3 year training with Kathleen’s energy teacher world renowned Mietek Wirkus, and was certified the same year at the master level in Bioenergy. More recently in 2018, she completed certification in a powerful psychosensory technique called Havening® and in 2019 she received her Ayurvedic Wellness Coaching certificate from Katie Silcox’s Shakti School. Along with her trainings she is devoted to and supported by the Kriya lineage as a student of the Self Realization Fellowship. She is learning in this school of life in her own way and embracing challenges on the path as opportunities. She enjoys facilitating healing sessions using her unique skill set and exploring and teaching various styles of yoga: gentle, flow, ashtanga short form, somatics, hatha, restorative, and meditation. Off the mat Martha is often frolicking in the woods, mushroom hunting, saying hello to forest friends or moon bathing, she’s falling in love with food and cooking what nourishes her, she loves chanting, dancing, a little biking and backpacking, and chillin with her two one eyed cats.

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As success quicks in, many start to notice self-sabotage rear its ugly head. In order to keep rising, one needs to learn how to recalibrate for expansion.

What you’ll get out of tuning in: * How to stop sabotaging yourself when you are succeeding * How to allow your nervous system to expand * How to truly celebrate what you achieve

Links Mentioned in Episode: * Get the Intermittent Fasting Guide * Check the Masterclass

Show Highlights: * Cate explains how self-sabotage works * Cate shares how she recalibrates for success * Cate talks about creating the space to expand more

Timestamps: * 1:54 Understanding the upper-limit problem * 8:06 The recalibration practice * 20:40 Praise what is working in your habits

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Sometimes, when making great leaps forward, you can be surprised by old trauma. Dealt with correctly, trauma can help you connect with Dharma. I talked to Patty Hlava about how to heal and rewrite past trauma.

What you’ll get out of tuning in: * How to deal with old trauma as a coach and a group * How to transform the narrative of trauma * How to use gratitude to heal

Links Mentioned in Episode: * Understanding your nervous system * Get to know your stress response * The Hand Model of the Brain * Get Allergy Relief now! * Watch the Masterclass

Show Highlights: * Cate talks about the connection between mind and body * Cate explains the importance of time when it comes to breakthroughs * Cate talks about the relationship between trauma and Dharma

Timestamps: * 2:04 Why old trauma gets activated and how to react * 15:29 Digesting trauma as a group * 29:09 Transforming trauma with gratitude * 41:20 Compassion and self-compassion

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Candor is necessary for the evolution of the self. But candor needs to be aligned with care. Learn how to use radical candor and lead your community further.

What you’ll get out of tuning in: * How to foster readiness * How to challenge directly and care personally * How to get people to relate to the story

Links Mentioned in Episode: * Get the Free Intermittent Fasting Tipsheet * Get the Intermittent Fasting Guide

Show Highlights: * Cate explains how candor can help people move forward * Cate shares her experience with radical candor * Cate talks about seeing others potential

Timestamps: * 1:34 Using Radical Candor * 13:10 No one is ever ready to evolve * 18:14 Saying no before you say yes * 22:39 Order and Trauma

Quotes: * No one is ever ready for their own evolution

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It’s never too late to change your life for the better. I talked to Denise Lettau about her fast-paced life as a lawyer and her transition into Yoga Health Coaching.

What you’ll get out of tuning in: * How to start your first coaching group * How to get clients from word-of-mouth * How to price your services with confidence

Links Mentioned in Episode: * Stop your Allergies Now! * Watch the Masterclass

Show Highlights: * Cate talks about different types of marketing * Cate explains how to close a sale * Cate gets candid about pricing

Timestamps: * 1:55 Changing your body and your life at any age * 6:22 Working with exclusivity groups * 18:58 Selling at higher rates

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Megan Kramer is this month’s YHC Coach of the Month! Listen to the YHC Podcast episode to learn more about how YHC has impacted her business and her life.

What you’ll get out of tuning in: * How Yoga Health Coaching transformed Megan * How to take action when you feel paralized * How an earlier, lighter dinner can be a game changer

Links Mentioned in Episode: * Get the Intermittent Fasting Tipsheet * Watch the free Masterclass

Show Highlights: * Megan shares her journey with Yogahealer and Yoga Health Coaching * Megan explains how living the habits has changed her life * Megan talks about the impact of YHC on her business

Timestamps: * 06:36 Start before you are ready * 11:09 The importance of the habits * 20:36 The challenges of coaching * 31:40 When in doubt, take action

Guest BIO: Megan (200hr RYT) grew up in Colorado where her love of fitness and a healthy lifestyle began. She started teaching yoga in 1999 after the birth of her second son in order to balance her busy life and fitness routines, which included teaching cycling, aerobics, Pilates, and H20 classes.

Megan’s style of teaching incorporates alignment-based asana, along with pranayama, and meditation. She believes yoga is about calming the mind, freeing the body, raising energetic vibrations and recognizing the light within you. She is committed to instructing yoga with an emphasis on the expression of truth, love and relief. When you leave Megan’s class and step off your mat, where the real practice begins you will be better prepared to engage in a skillful, soulful, peaceful, vibrant way.

As a wife and mother of three, (2 boys and a girl) Megan knows balance is a moving target and one must constantly be evolving. "If you're not evolving, you're decaying” We are verbs not nouns. … human be-ings. Megan continues to evolve and explore many yoga styles and practices to ensure creativity and growth in her teaching. She became certified in yin yoga in 2013. And in 2015 after teaching for 13yrs she went back for a 200 RYT teacher training to become a certified Wanderlust teacher.

Her latest evolution and new identity have been completing a 2-year Ayurveda training to becoming a yoga health coach through Yogahealer with Cate Stillman. She guides people to become grounded in their authentic power and sync up with the nature through the10 habits of a yogi in her Annual Live to Thrive program.

Outside of the studio Megan loves running, hiking, cryotherapy, and green drinks!

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In Ayurveda, you learn the wisdom, and it becomes your own. In Ayurvidya, that wisdom lives through you. Learn more about the difference between the two, and how Ayurvidya can help you empower others.

What you’ll get out of tuning in: * How to truly live Ayurveda * How to connect with what you want * How to become more ignited

Links Mentioned in Episode: * Get the Allergy Relief Discount! * Watch the Master Class

Show Highlights: * Cate shares her Ayurvedic evolution * Cate reads about leadership and vision * Cate explains how she builds up her endurance

Timestamps: * 02:02 The difference between Ayurveda and Ayurvidya * 09:42 What most wants and needs to happen * 22:43 Connecting with desire and becoming the warrior

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Taking responsibility is important, but what is your responsibility and what is someone else's responsibility? Learning the difference can help you become a better coach!

What you’ll get out of tuning in: * How to take radical responsibility * How to identify what the deeper issue is * How to get validation

Links Mentioned in Episode: * Get more information on intermittent fasting

Show Highlights: * Cate explains how friction can be positive * Cate shares the importance of structure * Cate talks about how to deal with difficult situation

Timestamps: * 01:41 When to lean in and when to give someone space * 09:39 What are we projecting as coaches * 23:05 How much do we reveal

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What is the structure of your beliefs? And how does that influence your vision? If you want to achieve more, you need to change what your beliefs are about yourself. I went deep into this and my own struggles on this week’s podcast episode.

What you’ll get out of tuning in: * How to overcome obstacles to your vision * How to direct your focus * How to integrate change

Links Mentioned in Episode: * Get the free Master Class

Show Highlights: * Cate explains how specificity can get hard * Cate shares the creation of Healercon * Cate tells a story of shame

Timestamps: * 04:09 Changing your structure of beliefs * 11:52 The importance of specificity * 22:10 Conceptualizing Healercon

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It has been Clare’s goal to leave the corporate world, and step by step she is doing it. Coach of the Month, Clare Futon takes through the struggles of getting to know yourself and your potential.

What you’ll get out of tuning in: * How Yoga Health Coaching changes you * How do you get your members to get results * How to show up as your true self.

Links Mentioned in Episode: * Get in touch with Clare * Check out the Awake Living Course * Schedule a conversation

Show Highlights: * Clare shares how her journey with Ayurveda began * Clare explains how failing fast helps her grow * Clare tells how she hasn’t set an alarm in months

Timestamps: * 03:43 Introduction to Cate Stillman * 52:47 The life-changing Habit * 01:12:51 Manifesting your goals

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Get really specific about your goals, and stop thinking of ambition as a dirty word. In my new book, Master of You, I use the five elements to explain how you can achieve anything, and still live your best life.

What you’ll get out of tuning in: * How MoY gives structure to the intangible * How to build resilience and let go * What are your beliefs

Links Mentioned in Episode: * Get Master of You * Free training

Show Highlights: * Cate tells the story of how the book happened * Cate explains how she directs her attention * Cate shares exercises she does with her child

Timestamps: * 01:30 Having it all * 10:45 Learning what you believe in * 21:20 Dealing with haters * 40:40 Getting specific

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Are you having a hard time working from home? I have been working from home for decades and have a few great tips to share with you. It is all about developing the right habits!

What you’ll get out of tuning in: * How to decide your next identity * How does the person you want to become work * How to set your work environment

Links Mentioned in Episode: * Get clear on your next identity

• Develop better habits

Show Highlights: * Cate shares her personal experience working from home * Cate explains how she set structures * Cate explains how she prepares for work

Timestamps: * 04:45 Developing structure * 09:10 Being in a learner mindset * 12:29 Celebrating your wins

Quotes:

• “Structure precedes evolution”
• “The professional that wanted to become, wasn’t the person who was showing up to work every day”

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Setting up an optimized system for your business can be a challenge. It is also a continuous process, you can master as you go. I talked to Lean specialist Crista Grasso to learn all the tricks to optimize your processes.

What you’ll get out of tuning in: * How you really can do less to achieve more * How to utilize Lean concepts in all facets of your life including business/career * How to develop habits for Success

Links Mentioned in Episode: * Check out more about lean * Join the Lean Out movement * Have a conversation about your wellness career

Show Highlights: * Cate shares her experience with Lean * Cate explains how keeps organized and creative

Guest BIO: Crista Grasso is a lean business consultant who helps growing businesses achieve more by doing less through a combination of strategic planning, lean business practices, and adopting a growth mindset. She is the creator of the Lean Out Method.

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Are you at a loss when it comes to using Pinterest? Search no further! I recently talked to Kate Ahl about all things Pinterest. Get yourself a notebook and listen to the podcast episode.

What you’ll get out of tuning in: * How can service-based businesses use Pinterest * How to get your pins to get traffic * How to brand on Pinterest

Links Mentioned in Episode: * https://www.simplepinmedia.com

Show Highlights: * Cate shares how she uses Pinterest * Cate proposes an example of a Pin * Cate shares how to her experience with Pinterest started

Guest BIO: Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. They have worked with over 600 Pinterest accounts, currently manage for 130 clients and specialize in Pinterest images, Promoted Pins and more. She also host the weekly Simple Pin Podcast which is the only podcast dedicated to Pinterest marketing. Her team of 38 is located primarily in the Northwest and has one goal, to help businesses grow using Pinterest. She's also a wife and mom of 3.

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Are you just starting out and trying to grow your audience? Or you have an audience but want to convert it into paying costumers? Listen to my conversation with Mado Hesselink and learn everything!

What you’ll get out of tuning in: * Depending on how long in the future this goes out, we can talk about taking your business online, which is what everyone in my community is talking about. I moved my business almost entirely online about 2 years ago, so I'm sure between the two of us there would be a lot to say. * I also have an unusual take on impostor syndrome that twists the usual narrative about it in a way that the people in my community have found to be really helpful. * I'm always up for chatting about yoga philosophy - right now I'd be thinking about how to apply it in times of turmoil and uncertainty. * Yoga, leadership, habits, and small business are the topics from the list above that overlap with my own interests and expertise.

Links Mentioned in Episode: * Have a conversation

Show Highlights: * Cate shares why she is not on youtube * Cate explains the importance of knowing yourself in business * Cate talks about the role of funneling your energy

Timestamps: * 05:13 What marketing research shows * 14:18 Different business models * 21:26 Impostor syndrome

Favorite Quotes: * “What are your ethics? How do you want to serve?”

Guest BIO: Mado helps yoga teachers make a bigger impact through mentoring, coaching, online courses, and the Yoga Teacher Resource Podcast. Growing up in the jungles of Hawaii, this former bookworm was introduced to marital arts and then yoga while in college. Fascination with the intricacies of the human body and mind led Mado to devote herself to the study of human thriving through the lens of yogic practice and philosophy. After 15 years of full time teaching, she started the yoga teacher resource podcast to provide the guidance she wished for as a fledgling teacher.

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Do you want to scale your business, but have a hard time finding the right people to help you? Cate talks to Samantha Moe about how to best choose and mentor leaders in your organization.

What you’ll get out of tuning in: * How to mentor coaches * How to choose what voices to listen to * How to help leaders rise

Links Mentioned in Episode: * Awake Living Course

Show Highlights: * Cate shares her struggles in deciding how to scale * Cate explains how she organizes her coaches * Cate shares how her peer mentors helped her

Timestamps: * 2:47 Deciding how to scale * 11:47 Organizing the community * 17:02 Managing peer mentoring

Quotes: * We have to decide, is that what I want to grow? * Where I find a lot of people go a bit askew if they don't actually have the resilience to do the amount of work that it's going to take * The more we can get really clear before we create anything, exactly what it is, and make sure it's not just one person with a really loud voice

Guest BIO: Samantha Moe provides continuing education, advanced training, and parent coach certification for professionals who support intense kids and their families.

She believes there’s nothing wrong with emotionally intense children; they just need a different approach to communication and parenting. And that it takes mindfulness, a different sort of communication, and practice to learn this positive approach – that’s why she does this work.

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Would you call yourself a worrier? The labels we give ourselves define our present and our future. Cate talked to coach Mercedez Calleros about identity and the importance of faith.

What you’ll get out of tuning in: * How to change identities that don’t serve you * How to stop worrying about others * How to live in the present

Links Mentioned in Episode: * Have a conversation

Show Highlights: * Cate shares how to keep evolving your identity * Cate explains emotional habits * Cate talks about faith

Timestamps: * 01:43 The importance of self-identification * 07:29 The problem with lack of faith in the divine * 10:59 Worry as unavailability

Favorite Quotes: * “What if you give everyone their power back?” * “Whenever you are thinking ‘I’m a worrier’, just think ‘I trust life!’”

Guest BIO: Mercedez Calleros has been a licensed massage therapist for 26 years. She has rounded out her work as a manual therapist to also include certifications as an Integrative Life Coach and a Yoga Health Coach. She comes to her work via an intuitive sense of knowing what others need to feel better and a passion to help them get there. As a child she watched as her maternal grandmother would treat people who were sent to her for healing of physical or emotional maladies. Mercedez was fascinated with the work and knew from a young age that she wanted to and could help others. She currently offers massage, talks, workshops and retreats on Cape Cod Massachusetts.

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Mercedez Calleros is this Month’s Yoga Health Coaching Coach of the Month! Learn more about her journey and how she overcame the challenges in her way.

What you’ll get out of tuning in: * How did massage come into Mercedez life * How did Yoga Health Coaching get into Mercedez life * How to get through the fear and the laziness

Links Mentioned in Episode: * Get in touch with Mercedez

Show Highlights: * Mercedez explains how a community makes a difference * Mercedez shares how the habits changed her * Mercedez explains how important it is to get out of your way

Timestamps: * 02:00 The beginning of Mercedez journey * 08:40 A journey through coaching * 26:25 Continuing to grow * 36:53 Getting out of your own way

Guest BIO: Mercedez Calleros has been a licensed massage therapist for 26 years. She has rounded out her work as a manual therapist to also include certifications as an Integrative Life Coach and a Yoga Health Coach. She comes to her work via an intuitive sense of knowing what others need to feel better and a passion to help them get there. As a child she watched as her maternal grandmother would treat people who were sent to her for healing of physical or emotional maladies. Mercedez was fascinated with the work and knew from a young age that she wanted to and could help others. She currently offers massage, talks, workshops and retreats on Cape Cod Massachusetts.

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Tune in to learn how wellness pros can eliminate the stress of making decisions about money.

What you’ll get out of tuning in: * Who is an investor? * What does meditating have to do with investing? * Why is it taboo for wellness pros to talk about money? * Is now a good time to invest?

Links Mentioned in Episode: * Yoga Health Coaching * Spears Abacus

Timestamps: * 0:25-1:30 - Introduction. * 1:30-4:19 - Who is an investor and what is investing? * 4:20-8:50 - What does meditating have to do with investing? * 8:51-15:21 - Why is it taboo for wellness pros to talk about money? * 15:22-18:12 - How the compound interest of meditation relates to growing your business. * 18:13-21:38 - How to determine whether now is a good time to invest. * 21:39-26:59 - When and how should you work with a financial advisor? * 27:00-27:52 - Closing thoughts.

Favorite Quotes: * “Grow your business. Be successful. The world needs you to be successful.” --- Cate Stillman * “Part of looking out for other people is looking out for you.” --- Manny Weintraub * “If you’re waiting to know whether now is a good time to invest, the answer is yes.” --- Manny Weintraub

Guest Bio:

Manny Weintraub specializes in explaining investing (in plain English) to people who haven’t seriously considered it. As an avid meditation and yoga enthusiast, Manny looks beyond Wall Street’s conventional wisdom. During his 30-year career as a Chartered Financial Analyst, Manny has looked after hundreds of clients and managed more than 1.5 billion dollars. His unique approach focuses on mindful investing, retirement. He credits yoga with getting him through the 2008 financial crisis and wants to teach you how to eliminate the stress of making your money decisions.

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In this episode of the YHC Podcast, Cate sits down with Anissa Hudak, a yoga therapist and two-time rape survivor who works with people with PTSD.

What you’ll get out of tuning in: * How yoga therapy works for people with PTSD * How to work with people with PTSD * Why PTSD education is so important for yoga teachers and other wellness pros

Links Mentioned in Episode: * The Body Keeps the Score * Robert Levine * Body Thrive * Yoga Health Coaching

Timestamps: * 0:25-7:35 - Anissa talks about her own experiences and the importance of getting training for working with people with PTSD. * 7:36-12:30 - How yoga therapy works for people with PTSD. * 12:30-14:00 - The importance of languaging when working with people with PTSD. * 14:00-16:03 - Cate and Anissa discuss the idea that we all have PTSD. * 16:04-23:42 - Additional recommendations for wellness pros who are working with people with PTSD. * 23:43-26:00 - Cate and Anissa discuss yoga as a complement to other therapies. * 26:00-27:09 - Closing thoughts and recommendations.

Favorite Quotes: * “Education became knowledge, and it became powerful because I could choose how I wanted to respond.” --- Anissa Hudak * “My job is to get the baggage out of their body. It is not to do talk therapy. I am not a talk therapist. . . .That is not my scope of practice.” --- Anissa Hudak * “There is no way we could be living this human experience that we’re living in this day and age without all of us having some sort of PTSD.” --- Anissa Hudak * “Yoga is about releasing. Folks might have an emotional release on the mat. You may not understand it. . . . How are you going to handle when someone has that emotional release on their mat?” --- Anissa Hudak

Guest BIO: As a Yoga Therapist and the founder of the Trauma Healing Yoga Therapy Program, Anissa Hudak works with women who have been sexually traumatized to help them heal their PTSD (and other trauma-related issues) with yoga therapy. As a 2x rape survivor, she intimately understands the needs these women face and helps them navigate their healing journeys.

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Are you suffering from the belief that marketing is slimy? Listen in to learn how to shift your mindset around the key to your success as a wellness professional.

What you’ll get out of tuning in: * Why it’s important to uproot your “brules” around money. * How to shift your beliefs about marketing. * How to change your behavior around marketing.

Links Mentioned in Episode: * The 10X Rule * Ben Hardy

Show Highlights: * Cate talks about how she built up a local clientele after moving from San Francisco to rural Idaho and Wyoming.

Timestamps: * 0:25-2:17 - Introduction. * 2:18-12:57 - Overcoming poverty mentality. * 12:58-19:32 - Shifting your mindset: marketing as service. * 19:33-24:43 - Changing your behavior: how to reach the people who need your service. * 25:44-31:15 - Becoming obsessed with success: 10X your actions until you have the perfect formula.

Favorite Quotes: * “Marketing is a service.” --- Cate Stillman * “You have to build a structure for your mind, and you do that by taking different action.” --- Cate Stillman * “There's nothing weird, or slimy, or not helping people about marketing. It's a fear of either being seen, being out there, standing in the conviction of ‘I know something that can help someone.’” --- Cate Stillman * “Doing things differently usually brings up discomfort in people, just like, I mean, holding a two-minute handstand brings up discomfort unless you're holding a two-minute handstand every night. They're no different. It's all tapas, right? So why is marketing, why is that not the funnest thing for you to do? Like, you wake up and get out of bed, and say, ‘I get to help people for free.’” --- Cate Stillman

Guest BIO: Lea Horvatic is a Yoga Health Coach with 30 years experience in Naturopathy, Nutrition and Vibrational medicine. She started doing yoga at the age of 9, and began to share it with others 10 years aqo. Lea's co-founded Sutra Journal, an online magazine on Tantric Philosophy and Arts in 2015, and collaborated with projects at MIT Pune, India and Exeter, UK as part of the The Centre For Biofield Sciences & Biofield Research in 2000.

Lea's healing journey began when she was 20, and moved to London following the years of domestic abuse, teen debauchery and strife. In spite of not knowing anyone in the UK, nor having any money, or even an idea how she will deal with all the logistics, she had ONE motivating reason - to find out how to reconnect with her life's path and serve and be happy. The journey was challenging and inspiring, and continues to be so. At the age of 22 she was diagnosed with cervical cancer, and this pushed her deeper into study of ways of altering the body's frequency to access healing and health on all levels.

Surfer of life, experimenter and a hedonist, she always loves a good laugh.

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Listen in as Cate talks with Yoga Health Coach Alexandra Epple about her four-and-a-half month, 2,800 kilometer transformational journey through identity dissolution.

What you’ll get out of tuning in: * How one Yoga Health Coach proved that life really is about the journey, not the destination. * How the dissolution of identity transforms lives. * How walking restores rhythm in a way that nothing else can.

Links Mentioned in Episode: * Yoga Health Coaching Website * Unearth Your Dream & Live It with "Awake Living" Course * Cate's new book "Master of You"

Timestamps: * 0:25-4:21 - Alexandra talks about how she ended up walking back to Germany and how it relates to building a business. * 4:22-9:57 - Cate and Alexandra share insights about walking. * 10:32-15:24 - Cate asks Alexandra about bringing her body and mind into alignment with walking. * 15:25-21:08 - Cate and Alexandra talk about the dissolution of identity and how it relates to Yogahealer courses and entrepreneurship. * 21:09-31:51 - Alexandra talks about the logistics of her walk. * 31:52-34:00 - The upside of social media.

Favorite Quotes: * “If you’re looking for really fast transformation, and powerful transformation, go on a yoga retreat. And if you want something gentle, go on a walking retreat.” --- Alexandra Epple * “Walking restores rhythm in a way that nothing else can.” --- Cate Stillman * “It’s the most basic patterning for the brain . . . the cross-limb. . . It has everything to do with ‘we are bilateral’ and this cross swing restores functionality in the mind. It gives us that experience of wholeness.” --- Cate Stillman * “My life is just amazing right now. So this was really the perfect setup to let any identity that needed to fall away fall away because I didn’t have to go through all of that unraveling of trauma or things that didn’t work in my life. I could immediately go to this thing of like, ‘Okay, what else needs to fall away? What else needs to fall away? What else is not me and it’s just a should?’” --- Alexandra Epple * “A lot got stripped away in a very subtle way.” --- Alexandra Epple * “Life is really simple. And we just make it so difficult sometimes. But all it is is one step in front of the other.” --- Alexandra Epple

Guest BIO: Alexandra Epple is an Ayurvedic practitioner, yoga teacher, and yoga health coach. But more important than all those labels, is her drive to constantly recreate herself. Last year, after having lived in the US for 20 years, she decided to move back to her home country Germany. A decision driven by inner knowing rather than any analytical reason. As a transition between the two countries she decided to walk the one month, 900 km pilgrimage path Camino Frances in Spain. And then, she kept walking..... In the end, she ended up walking 4.5 months and 2,800 km until she knocked on her parent's door in Germany. Now it is time to recreate her life from scratch, a task that is exciting and expansive yet daunting at the same time.

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Listen in as Yoga Health Coach Shoshana Koch shares how her impulse to find meaning in her adverse childhood experiences led her to Yoga Health Coaching.

What you’ll get out of tuning in: * How to navigate the grief of releasing your born clan. * Why it is important to hold gratitude for heartbreaking moments in life. * How to stay connected and prioritize your love once you have a child. * How to stay open, willing, and curious on the path of identity evolution.

Links Mentioned in Episode: * Shoshana's Website * Yoga Health Coaching Website * Start Living a Bigger, Better and More Aligned Life * Unearth Your Dream & Live It with "Awake Living" Course * Join the APRIL LIVE Yogidetox SHELTER IN PLACE

Show Highlights: * Cate and Shoshana discuss working with clients and course members who have a history of addiction and trauma

Timestamps: * 0:00-17:37 - Shoshana talks about her adverse childhood experiences. * 17:38-28:39 - Cate and Shoshana talk about creative writing and how we can pull our own interests into the framework of Yoga Health Coaching. * 28:40-34:16 - Shoshana talks about her experience going through Body Thrive. * 34:17-53:45 - Cate and Shoshana discuss dealing with clients or course members who have a history of addiction. * 53:46-55:38 - Closing thoughts.

Favorite Quotes: * “I'm trying to avert a loss legacy. I don't want this to go to waste. I don't believe yeah, I just don't believe that shit happens and that's that, like we can make something of it and there's deep meaning and connection and potential in our stories. And they help people.” --- Shoshana Koch * “Who we are is unbridled. . . . We are consciousness and the universe that we live in is clothed in the five elements. And we can make what we want with them.” --- Cate Stillman * “The reason I called my group “Be Rhythm” is - A - I love dancing and music. And B - it's all about attuning to the biorhythms and like the rhythms of the cosmos. And that that is within us and when we get in sync we thrive. We live our best life.” --- Shoshana Koch

Guest BIO: I believe healing is a process of unraveling, excavating, and reclaiming our innate nature which is one of love. Through this alchemy, we experience union within ourselves and the world-a fuller integration of being. No matter your background, or the suffering you’ve endured, you are already “pre-approved” in the words of the great writer Anne Lamott. I guide others to recognize their truth and build what is their birthright to embody. We all deserve to feel whole, worthy, and vibrantly alive.

Being a bonafide “shame whisperer,” is one of my greatest assets. In helping people name their deepest fear and longing, as well as supporting them in the work of transmuting it, I live my Dharma or higher purpose. I am deeply grateful for the courage and grit people demonstrate in pursuing this work and for their willingness in allowing me to be part of their reclamation!

Serving as a therapist and addictions counselor for over a decade, my life's work is helping people unscrew themselves and create meaningful change. I offer individual and group coaching services through a synthesis of Holistic Psychology, Ayurveda, Healing Arts, and the most current science in sustainable habit formation. In Be Rhythm™: Heal your Body, Ignite your Power (my online/IRL program) we create a container of stability, clarity, and simplicity as a pack of like-minded individuals seeking to elevate all the parts of ourselves. Each of us is worthy and capable of robust health, self-expression, and mental ease-now let’s make it happen!

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In this episode of the YHC podcast, Megan Pintus sits down with Coach of the Month Mariko Lavender Jones to talk about her identity evolution within the Yogahealer community.

What you’ll get out of tuning in: * What’s so great about Yoga Health Coaching * What it’s like to be part of the international Yogahealer community * How Yoga Health Coaching supports both personal and professional growth.

Show Highlights: * Mariko talks about being a Japanese woman living in Europe and being a part of the Yogahealer community.

Timestamps: * 0:25-5:59 - Mariko talks about her journey from yoga practitioner to Yoga Health Coach. * 6:00-10:28 - Mariko talks about her wildest dreams for her future and what is fun for her right now. * 10:29-14:41 - Mariko talks about being a Japanese woman living in Europe and being a part of the Yogahealer community. * 14:42-18:29 - Mariko talks about her work as a Yoga Health Coach. * 18:30-21:08 - Markio talks about one of her recent accomplishments.

Favorite Quotes: * This is not a typical community, which is what I love so much about it, and why people are drawn to Yoga Health Coaching and to Yogahealer in general. It’s that really universal principle of just authenticity and a desire to be the best versions of ourselves that we can be.” --- Megan Pintus * “I’m so grateful to Cate and all the mentors and my colleagues. Thank you.” ---Mariko Lavender Jones