Trendcast: Recent Episodes
Synergy Flavors
Synergy Flavors, a leading global manufacturer and supplier of flavorings, extracts and essences, brings experts to share the latest trends in the food, beverage and nutrition industry.
As we near the end of 2021, our global market experts dive into holiday food and drink traditions and new trends we’re spotting in different regions around the world. Join us in one of our favorite Trendcast topics as we close out our second season of Trendcast by Synergy.
In this episode, our insights team dives into the future of coffee, highlighting consumer insights and market trends set to influence category development moving forward.
In this episode, our insights team review another Inspiring Trends of 2021-2022: Adventure Awaits. The pandemic has given consumers the opportunity to explore ways to re-create their favorite foods & drinks at home, and this new behavior will generate a big impact in the industry moving forward.
In this episode, our insights team discusses one of our Inspiring Trends of 2021-2022: Good for me & the Planet. Consumers are more aware of the impact on the planet of what they do and what the broader community does. It is a mutual relationship that is having a big impact in food & beverage.
In this episode, our insights team discusses one of our Inspiring Trends of 2021-2022: Connected. This trend highlights how the pandemic has strengthened consumers understanding of community and the impacts that the COVID-19 quarantine will have in our interactions in the future.
In this episode, our insights team discusses one of our Inspiring Trends of 2021-2022: Adopt the Pace of Nature. This trend highlights consumers taking a more proactive approach to health and wellness and strengthening the connection between their body and nature through food and drink.
Our global marketing team has identified 4 global consumer trends that are going to shape the future of food and drink, and flavors, that linked to those trends, will characterize food & drink new product development in upcoming years.
In the latest episode of Synergy Flavors Trendcast, our experts discuss how Vitamin and mineral supplements (VMS) have often been considered a short-term shield against seasonal coughs and sniffles, rather than long-term support for health and wellness. Increasingly though, today’s consumers are more receptive to incorporating supplements into their daily lives, supporting a wide variety of need states.
Kicking off the second season of Trendcast by Synergy, we invited our team of experts to discuss the non-dairy alternatives market and what's motivating these savvy consumers when purchasing non-dairy alternative products.
2020 has been a challenging year for all of us, but holiday season is here along with some of our favorites seasonal treats.
In the last episode of Trendcast by Synergy in 2020, we invited colleagues from around the world to discuss traditional holiday flavors in their region and some of the novelties the market has presented over the last few years.
After unicorns, mermaids and flamingos hit our social media feeds - what's next? The global marketing team discuss the wonderful world of fantasy and how these trends can be expressed through flavors in food and drink.
Though the global movement of plant-based products from health food stores to mainstream grocery stores has been gradual over the last few decades, a tidal shift is underway.
In the latest episode of Trendcast by Synergy, our experts discuss what the main motives are for customers driving the growth of these products.
In the latest episode of Trendcast by Synergy, our trends team breaks down the market opportunity within plant-based protein, the taste challenges that can make these products less appealing to consumers, and how science can be used to re-balance core flavors, to discover how best to tailor flavors to complement the base and meet consumer taste requirements/preferences in the plant-based protein world.
Salted Caramel flavor catapulted into mainstream culture years ago, going from an elite culinary obsession to the American mass market, and it is still one of the fastest growing flavors in indulgent categories to this day. In the latest episode of Trendcast by Synergy, our trends experts discuss what revitalized the caramel flavor among consumers and what to expect moving forward. Tune in to find out!
How have snacking habits changed as a result of the pandemic and how can manufacturers balance health trends with the desire for indulgence? Tune in to find out!
Living in a digital age filled with social media reminding us of what happened “a year ago today”, consumers are reminiscent of an earlier time. The past brings a sense of authenticity, comfort and security, brought to life by new connections the digital age has offered modern consumers.
In the latest episode of Trendcast by Synergy, we discuss the excitement of exploring the past and how this new behavior is influencing new daily purchase habits.
We all know that vanilla is the World's Favorite Flavor but what makes it so unique? In the latest episode of Trendcast by Synergy, we are joined by Vanilla experts who helped us answering that and many other questions.
How we perceive health and wellness is an ever-changing concept, evolving into an overall conscious state of awareness, embracing health of the mind, body, and environment.
In the latest episode of Trendcast by Synergy, our US Marketing team discusses one of the most impactful consumer trends in Food & Beverage: Mindfulness.
Why do we love coffee? What can we expect for coffee products moving forward? These are some of the questions that our team addresses in this week's episode, alongside with discussions about interesting and innovative products spotted across the globe.
Health is moving beyond the ‘traditional categories’ and we are now seeing a rise of better-for-you drinks.
In the latest Trendcast episode by Synergy, our team discusses the three main areas that we are likely to see innovation in the functional beverage space: body, mind & soul, and reflection.
In this week's episode, our trends team discusses trends impacting the dairy market, highlighting opportunities for innovation across segments.
In this episode of Synergy Flavors Trendcast, our experts discuss a consumer trend that is on the spotlight in 2020: the Wanderlust.
In the latest episode of Synergy Flavors Trendcast, our experts discuss the impact that the COVID-19 pandemic can have on the Food, Beverage and Nutrition industries.
In the latest episode of Synergy Flavors Trendcast, our team takes a look hard seltzers, discussing the market evolution, flavor trends and future expansion of the ever-growing RTD alcohol category.
In the second episode of Synergy Flavors Trendcast, our team takes a look at our newest Flavors of the Future report and the rising stars of flavors for sports nutrition influenced by the Mediterranean.
The Synergy Flavors trend team are pleased to introduce Trendcast – a brand new podcast exploring the latest trends to hit the food & beverage market across the globe.
In the first episode, category managers Natalie Drake and Chris Whiting take a look at the most influential consumers and explore how manufacturers can tap into key trends coming our way in 2021.