Eight by Kate: Recent Episodes
Kate Elfatah
The Eight By Kate Show will bring you real talk about small business with a focus on MARKETING and PR. Every episode has 8 Marketing Objectives, Tips and all around goodness you can use for your small business. Kate will also be joined by business owners from all around the country discussing hot topics of the day. Learn tips and tricks from the industry’s best with the intent to grow your business while keeping at the forefront of what is going on in marketing, technology, business and more… Don’t miss an episode. Want to be a guest, have a show idea or want to promote your business? Contact us at: podcast@homconsulting.com
In this episode, we delve into the world of podcasting through the lens of entrepreneurship. Thinking about launching your own podcast to boost your business? Before you hit record, tune in as Kate outlines eight crucial things every business owner should know.
Whether you're a seasoned entrepreneur or just dipping your toes into the podcasting waters, this episode will equip you with the knowledge and insights before you start your podcast. Join us as we unlock the secrets to creating a podcast that not only resonates with your audience but also drives real results for your business.
https://homconsulting.com/free-30-minute-consultc
In this episode of Eight by Kate, we're going to dive into the world of lead generation and explore 8 actionable strategies that can elevate your business to new heights. Whether you're a seasoned entrepreneur or just starting out, these proven techniques will help you attract, engage, and convert leads effectively.
Schedule your free STRATEGY call today: https://homconsulting.com/free-30-minute-consult
In today's digital landscape, your business's online presence is paramount, and hiring the right web designer can make all the difference. In this episode, we dive into the crucial aspects every business should consider when looking to hire a web designer. From aesthetics to functionality, we uncover the eight key considerations that will ensure you find the perfect fit for your company's needs.
We explore the importance of design, user experience, and the significance of a strong portfolio. We'll discuss the role of clear communication in conveying your brand's message effectively and how to ensure your designer understands your vision.
We're not talking about content in this episode, and what's needed from an SEO side of web development, but we're chatting design. Content and writing content for your Website is a different topic. Maybe for next time! That's phase 2.Whether you're revamping an existing website or starting from scratch, this episode equips you with the knowledge to make informed decisions when hiring a web designer.
https://homconsulting.com/free-30-minute-consult
I’m continuing my conversations with brilliant women for Women’s History Month. I’m talking with Valerie Bittner, model, actor and voice artist. Valerie talks the beginning of her career and how things have changed through her 31 years in the industry.
Valerie Bittner is an independent model, actor and voice artist who states no job is too big, too small or too bizarre! On any given day, Valerie Bittner can be raving about the latest techniques to combat underarm sweat, sitting on the hood of a Mercedes being ran through a car wash or stabbed in the chest in a Bride of Frankenstein spoof. Most recently, Valerie had her face ripped off by a werewolf in the film 12 to Midnight and portrayed an OB/GYN in a video training medical professionals on how to speak properly to transgender clients. By now, you’ve all seen Valerie get crow barred in the head, shot with a 22, blown up in a dumpster & beaten with a baseball bat on re-runs of Forensic Files. When Valerie isn’t pretending to be someone else, she can be found playing Ninja Turtles, having pirate parties and cooking with her four grandsons.
Valerie is also the President of the Race for Adam Foundation, raising money to find treatments & a cure for the ultra-rare, fatal disease Niemann-Pick Type C.
Find her at: https://valeriebittner.com/
Instagram @valerie.bittnerFacebook
Linkedin
Welcome to a special edition of Eight by Kate, where we celebrate the resilience, achievements, and stories of women. In honor of International Women's Day, we're privileged to have two remarkable guests join us: Kate Shaughnessy, Partner/CEO and Samantha Locke, Director, Account Management of Pine Philly.
In this episode, Kate delves into the power of lead generation in LinkedIn groups. With eight actionable strategies, you'll uncover how to transform your LinkedIn group participation into potential lead generation.
From joining the right groups to crafting engaging discussions and offering valuable solutions, each step is a roadmap to success. Tune in to discover how to position yourself as a trusted resource, nurture relationships, and create and convert lead opportunities into business opportunities.
In today's episode, we dive into the world of LinkedIn profiles and bios – your gateway to making a lasting impression and a piece of my strategies to use LinkedIn for lead generation.
Your LinkedIn profile isn't just a list of past jobs; it's your digital storefront, your virtual handshake with potential clients and collaborators. Crafting a standout profile requires finesse – it's about showcasing your skills, experiences, and personality to make you shine amidst the crowd.
As a business owner, your LinkedIn presence is paramount. It's your opportunity to establish credibility and attract valuable connections that can propel your ventures forward. But how do you craft the perfect profile and bio?
Join us as we unpack actionable tips to help you do just that. From optimizing your headline to crafting a compelling summary.
Tune in to this episode of 8 By Kate and unlock the secrets to writing a LinkedIn profile and bio that captivate your audience and set you up for success.
In this episode, we delve into the world of LinkedIn and uncover eight potent strategies for generating leads and fostering business growth. LinkedIn isn't just a platform for networking; it's a goldmine for lead generation when used strategically.
From optimizing your profile to utilizing advanced search filters and leveraging LinkedIn Ads, each strategy is a key piece in the puzzle of successful lead generation on this professional platform.
Welcome to Eight By Kate, where today we uncover the secrets to maximizing your social media presence for ultimate lead generation success! In today's episode, we're diving into eight game-changing strategies that will revolutionize the way you leverage social media to capture leads and grow your business.
- Define Your Goals: Clearly outline what you want to achieve with your social media efforts, whether it's increasing brand awareness, driving website traffic, or generating leads.
- Engage, Engage, Engage: Interact with your audience through comments, likes, and shares to build rapport and trust.
- Share Valuable Content: Offer informative, entertaining, and relevant posts that resonate with your target audience to keep them coming back for more.
- Consistent Posting Schedule: Establish a consistent posting schedule to maintain visibility and stay top-of-mind with your audience.
- Utilize Visuals: Capture attention with eye-catching images, videos, and graphics that tell your brand story and showcase your products or services.
- Harness the Power of Hashtags: Increase your reach and discoverability by using strategic hashtags that align with your content and target audience.
- Call to Action: Encourage action from your followers with clear and compelling calls to action, directing them to take the next step, whether it's visiting your website, signing up for a newsletter, or making a purchase.
- Analyze and Adjust: Regularly monitor your social media performance metrics, analyze what's working and what's not, and adjust your strategy accordingly to optimize results.
Ready to skyrocket your social cmedia success? Implement these eight strategies today and watch your leads soar!
I'm sharing 8 things that I am grateful for this year. What's on your gratitude list this year? Do we have some in common?
Email marketing is still a powerful tool for your business. Understanding the tools and what NOT to do will make your list powerful and your engagement rise. Here are some things you should consider not doing with your email marketing:
- Ignoring Data Privacy Regulations
- Overlooking Mobile Responsiveness
- Sending Irrelevant Content
- Neglecting Personalization
- Ignoring Segmentation
- Overusing Automation
- Neglecting Testing and Analytics
- Ignoring Opt-Out Requests
Remember that the effectiveness of email marketing depends on staying informed about industry trends, understanding your audience, and adapting your strategies accordingly. Always be aware of any new regulations or changes in best practices that may arise.
AI can be a powerful tool to assist you in writing a blog post more efficiently and effectively. Here are eight ways you can use AI to enhance your blog writing process:
- Topic generation and research
- Outline creation
- Expand on the content you've written
- Grammar and spelling check
- SEO
- Enhance your language and vocabulary
- Check your facts
- Personalize content to your audience (speak their language)
Do you need help with your blog writing, email marketing or social media? Schedule a free 30 minute call with Kate. https://homconsulting.com/free-30-minute-consult
Let's discuss the end of summer and the start of fall! One of the best times of year to start thinking about your fall and holiday marketing strategy. Kate gives 8 Tips to jumpstart your fall 2023 marketing.
- Check your website messaging
- Refresh your Social Media Profiles
- Create a stellar content calendar
- Lean into your Email Stats
- Create content that is seasonally focused
- Look for community events to get involved with
- Now is the time to educate your audience
- Offers and promotions
Learn more and book your FREE 30-minute chat with Kate to talk about your Fall 2023 Marketing efforts. https://homconsulting.com/free-30-minute-consult
Are you ready to rev up your email marketing game in 2023? Follow our top tips for a successful strategy this year!
Kate shares some of her best tips for your email marketing in 2023. From email subject lines to adding value to your emails. Listen to learn and begin to implement these suggestions in your business today!
Well, it's not an age-old question, but it's a question.
Should you use Emojis in your social media captions? More importantly, why should you care?
There is a reason there are emoticons. Emojis convey emotion by depicting facial expressions or emphasizing a specific point with an associated icon. If done right, emojis can give that essential twist to posts, making them fun, engaging, and interactive. People are using emoticons as the preferred method to express their emotions.
Kate talks tips when determining how to use Emojis in your social posts.
It's not a secret! Any marketing team uses it. The Marketing or Content Calendar. Success starts with a plan. When marketing your business, a calendar is the easiest and most effective way to do this. 📅
Kate shares 8 Tips to Get Started Creating a Marketing Calendar
We talk to a lot to businesses about setting goals with their marketing plan and developing those goals into actionable items on a marketing calendar. You can't track KPIs without knowing the plan.
We've stuck to the tried-and-true calendar that has worked for our clients and us for over a decade. It's simple, yet it keeps everyone on track with marketing initiatives and goals. It determines the tone of the content and allows us to get creative. It also gives us a great starting point for conversations with the entire team about what the plan should or could be every month. Every client we work with has a calendar!
There is a saying – failing to plan is planning to fail.Without planning, you will fail in marketing, and specifically when it comes to your social media marketing! So, use a content calendar to organize your ideas, content and objectives.
Content calendars also help distribute resources effectively, improve team collaboration and give a more in-depth understanding of what works and doesn’t.
Kate talks about what a content strategy for your business should consider and how you can make it work for you.
- What are you comfortable with?
- How much time do you have?
- What's your voice or tone?
- How can you develop content around your campaigns and marketing strategy?
- How are you disbursing your content?
- What's your goal?
- How are you creating and developing ideas?
homconsulting.com
Guess what? I'm not against DIY Marketing. But there are some fundamentals you need to know as a small business owner before you jump into DIY Marketing.
I'll discuss two things you'll want to do to get started.
DIY Marketing Consulting
We're chatting about the fundamentals of a great promotional post. If you're using social media to grow your business, you need to know how to leverage it properly when you're posting something promotional in nature.
First, Kate discusses what you need to evaluate and review before creating your caption.
Kate gives you her 3 fundamentals to the perfect promotional caption.
- Grab their attention
- Benefits and Outcomes
- Call to Action
https://homconsulting.com/
Find something to celebrate and create content around that. People like to know about you. When you celebrate, they want to celebrate with you.
𝐈𝐝𝐞𝐚𝐬:
🏆Birthdays! People and pets. We all love to celebrate a birthday. Let people know it’s someone’s birthday. Don’t forget your pets.
🏆Reaching a goal (this can be a business or personal goal you set for yourself or your team). This could a goal you set and how you were able to achieve it. How it made you feel.
🏆A proud moment with your family or team (anniversaries, graduation, new baby, marriage, etc.).
🏆Holidays that are meaningful to you.
🏆Events and Meetings you are proud to be part of. Maybe you’re a speaker for the month of you were given an invite to participate in an event. Share it. Celebrate it.
🏆Awards or recognitions. You or your business may have had a mention in an article or newspaper. Maybe you or your business is being recognized for doing something.
🏆Training you have accomplished. You’ve spent time in doing a class or workshop and you’re feeling proud.
𝐖𝐚𝐲𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐭𝐡𝐢𝐬:
📌Write a blog about it
📌Send an email to your list
📌Create a fun video
📌Create a graphic making the announcement
📌Use personal photos that represent the accomplishment or celebration
📌Add it to your website (for certain celebrations and accomplishments)
Tip: Leverage others that may be involved in your celebration when creating your content. Think handles and hashtags!
Kate discusses Low Cost or No Cost Marketing Initiatives and Strategies you can implement in your business.
- Email Marketing
- SEO
- Social Media
- Guerilla Marketing
- Create Amazing Content
- Google My Business Listing
- Partnerships
- Generate Referrals with Current or Happy Clients
https://homconsulting.com/
If you have been struggling with finding new content ideas for your business's social media I give 8 super easy and fun strategies you can do.
- Share Behind the Scenes
- Demonstration
- Simplify something complicated
- Testimonials
- Trendjacking
- Motivate and Inspire
- Share the Love
- Curate from content you already created
HoMConsulting.com
With Facebook and Instagram's recent loss of service for 7 hours it's the perfect time to start thinking about diversifying your marketing strategy.
homconsulting.com
Do your social media captions suck? No seriously. Kate discusses 8 tips when creating perfect social media captions. If you're looking to breathe new life into your captions take a listen.
- Intention
- Call To Action
- Be Your Audience
- Encourage Conversation
- Value
- Story Telling
- More Context
- Be YOU
homconsulting.com
Kate talks about holiday marketing. It's never too early to start your strategy and planning for all of your small business holiday marketing initiatives.
Kate will go through 8 strategies and concepts you can leverage when planning:
- Give Back
- Gift Wrapping
- Gift Cards
- Co-Marketing concepts
- Classes and Tutorials
- Leverage Google Business Listing
- Contests and Giveaways
- Ads
Join the FREE Facebook Group for even more... Small Business Marketing Collective
HoM Consulting
Eight By Kate
Kate chats with James Phinizy, the founding visionary and CEO of PureHeart Unlimited Media Publishing. He is a seasoned actor, artist, and Bronx native who started his creative journey as an early childhood educator, teaching preschool on Park Ave, where his zany comedic spirit and sassy edge will forever have him revered as “Mr. Phinizy”. After teaching and mentoring countless children and parents all over New York for over 20 years, Mr. Phinizy is finally bringing his words, his songs, and his inclusive NYC brand to life, to a willing audience of kids of all ages.
Website
Instagram
8 Rules for Branding with Steve Dimeo, Creative Director at Pine.
- See yourself through your customers’ eyes
- Understand the difference between a brand and a campaign.
- Understand that what you do or sell is not who you are as a brand.
- Think long-term.
- Think holistically.
- Think about your personality.
- Be different.
- Hire experts.
Steve DiMeo is a Creative Director and copywriter with a 35+ year history of award-winning, results-driven work in the advertising industry. Throughout his career, he has developed a strong conceptual development and strategic creative approach for digital, integrated marketing campaigns, advertising, broadcast, branding, content strategy and development.
His experience includes working on accounts in consumer brands, hospitality, retail, pharmaceutical, and business-to-business. He is a Managing Partner, Founder, and Creative Director at PINE, an ad agency located in Philadelphia. Steve also teaches advertising at Temple University.
Website
Linkedin
Instagram
Facebook
Kate and Bella chat with entrepreneur, Holly Daniels Christensen, CEO and Founder of Dune Jewelry Co.
Can you go from crafting at your kitchen table to a multi-million-dollar business? As CEO, Holly Daniels Christensen has proved – yes! Using grit and the actual sand beneath her toes, that’s exactly what this entrepreneur has done.
The founder of Dune Jewelry left home at 15 years old, and never looked back. She held a variety of jobs with stints as a zookeeper, pharmacy technician, promotional model, bartender, cellphone, car and cruise salesperson. She also spent 14 successful years as a top agent in Boston’s highly competitive real estate market.
This unique bootstrap entrepreneur who proved she was unafraid of hard work was voted 2016 Woman-Owned Business of the Year for Massachusetts and New England by the Small Business Association (SBA). In 2018, Inc. magazine honored Dune Jewelry as No. 2590 on its 37th annual Inc. 5000 List which is the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Currently, Dune Jewelry is the one-and-only experiential jewelry brand in the world.
It all started in 2007, when this self-taught jewelry designer began making beach sand jewelry for friends and family at her kitchen table, then officially launched Dune Jewelry full time in 2010. Now, Dune employs a team of 25 people working in a 3,100 square foot studio space in Hyde Park, Massachusetts. Dune continuously fills orders for over 600 retail partners worldwide while their thriving e-commerce website focuses on selling personalized Experiential Jewelry that captures their customer’s most cherished memories. Additionally, Holly has created an exclusive Sandbank that holds over 5,000 sands and earth elements gathered from iconic and memorable locations around the globe which customers can select from to customize their jewelry.
Holly is an advocate for giving back to the community and is proud to spearhead many fundraisers each year for non-profit organizations such as SMILE Mass, Joslin Diabetes Center, and the Association to Preserve Cape Cod. In addition, Dune often donates a portion of their sales throughout the year to various charities such as the global relief organization All Hands and Hearts, the Surfrider Foundation and the P.A.W.S Project.
Currently, Holly is hosting “Kitchen Table Talks” a 30-minute live show on Facebook and Instagram, where she shares updates on current events, favorite recipes, funny happenings and style hacks along with information on Dune’s new brand collaborations and designs in development.
Holly lives in Walpole, Massachusetts with her husband Eric, their two daughters Alexa and Lyla, and their rescue pup, Earle. She is dedicated to creating a future that motivates people to understand that continued hard work and perseverance is a direct path to success.
Follow Holly Daniels Christensen on her personal Instagram: sandy__hands
For more information on Dune Jewelry visit, www.dunejewelry.com
Follow Dune Jewelry on social media:
Instagram: DuneJewelry
Facebook: www.facebook.com/dunejewelry
Twitter: @dunejewelry
Kate and Bella chat with Sleep Expert Ronee Welch of Sleeptastic Solutions.
Ronee Shares 8 Tips on Better Sleep
Ronee Welch is the owner of Sleeptastic Solutions. Besides holding a dual BS in marketing and management, she is a certified pediatric and adult sleep consultant, health & lifestyle practitioner, pre/postnatal nutrition coach, lactation counselor, infant massage educator, parenting coach, postpartum doula, and business mentor.
Ronee is currently studying to become an international board-certified lactation consultant (IBCLC). She recently co-authored a new book called "Success Reimagined". She is a board member and Eastern Regional Director (USA) for the Association of Professional Sleep Consultants.
Ronee is passionate about educating parents/adults and parents-to-be about the importance of sleep, nutrition, stress-management and more for both children and adults. Not only does she work one-on-one with clients, but she also offers a variety of affordable online and group courses.
Ronee resides in Pennsylvania with her husband and 4 wonderful children. When she’s not busy helping families sleep and feel better, you’ll find her supporting her children at their sporting events, continuing her own education and seeing lactation clients, cooking, or playing the ukulele.
Special OFFER for our listeners: Purchase any Sleep Package and get 1 FREE Week.
Website
Book
Facebook
Bella schools us on tips on creating TikTok video content. If you're new to TikTok or have been thinking about jumping into this growing platform, Bella shares some great tips and suggestions on getting things started.
HoMConsulting.com
Kate and Bella chat with Nicole Harvey, co-founder of Mason-re. Mason-re believes that true sustainability comes from using less items for more things. This is why they have focused on the mason jar - one of the most versatile and reusable products.
Nicole shares valuable information about the start of this amazing company and being an entrepreneur.
Nicole was born and raised in Denver, CO. She has an undergraduate degree in Communications and Art Studio from Tulane University in New Orleans, LA. Her brother, Eric, an engineer, came to her during her senior year at college with this great idea for an eco-friendly mason jar sleeve. He’s an amazing engineer but wasn’t sure how to spread the word about the product, so that’s where Nicole came in. She’s the marketing, design and social media guru of the team. With the help of our third partner and sales genius, Adrian, we grew our company from a Kickstarter in 2014 to almost 3 quarters of a million dollars in sales in 2020, despite all the changes from COVID-19.
Mason-re Website
Instagram
Facebook
8 touch points needed for your buyer's journey to help increase your chances in a potential customer to convert. Theresa discusses 8 areas and the strategies and tactics under each area.
- Unaware
- Aware
- Educate / Inform
- Interest
- Consider
- Remarket/Retarget (this is a step many forget when looking to convert in a full-funnel approach, not just for raising awareness at top of funnel)
- Intent
- Evaluate
Theresa Dunn is a modern marketer with 12+ years of building brand-to-demand experiences for SMB to Fortune 500 brands in Healthcare, Personal Care, CPG, Travel, Energy, Hardlines/DIY and Real Estate markets. Focus areas include strategic planning, digital/growth marketing, account-based marketing, digital media planning/buying and performance marketing management.
The Grovery Website
Theresa's Instagram
Facebook
Kate and Bella speak to the impressive 20-year-old Entrepreneur, Luke Hyde.
Luke Hyde Founder of Drive Digital Advertising and The Small Business Digital Road Map, helps small businesses grow exponentially by teaching them top online marketing strategies without requiring a lot of money, time, or experience. He has been featured in Medium, Yahoo Finance, IT Business Net, Digital Journal, and Daily Herald. The program is an all-in-one video program in digital marketing for small businesses and includes access to an exclusive Facebook group. Click here to learn more: https://lukehyde.com/.
https://lukehyde.com/
https://www.facebook.com/lukehydedigital
https://www.instagram.com/lukehydedigital/?hl=en
https://www.linkedin.com/in/lukehydedigital/
Our monthly Need to Know episode. Kate and Bella discuss:
- Instagram LIVE Rooms
- Instagram Remix Feature in Reels
- Tool of the Month: TapInfluence.com
- Facebook Launches Favorites: Link to article
- Email Stat
- Email Subscribe List Building Tip
- LinkedIn Clubhouse Rival
- When's Clubhouse Coming to Android
homconsulting.com
You work so hard on developing your content. There are so many ways you can take that content and reuse it. Kate and Bella give you 8 ways you can repurpose your content.
- Reshare in an email blast
- Take pieces and share in nuggets on your social media over time
- Create a video talking about the content
- Create an infographic of an Ebook you can give away as a freebie
- Turn your content into a webinar
- Go live to discuss the topic or maybe a Q&A
- Do some throwback posts with your old evergreen content
- Turn your content into a podcast
Book a 30-minute FREE Consultation with Kate to discuss how you can repurpose your content.
Kate and Bella talk with Business Coach, Jeff Newkirk of Understandable Solutions.
8 Ways to Securing a Sustainable Business
- Maintain the vision
- Know your numbers
- Have a plan
- Retention, retention, retention
- Systems win every time
- Triple L
- Serve not served
- A smokin’ pipe
Website
Facebook
Instagram
LinkedIn
Events
Take Jeff's FREE Assessment. How well do you know your business? Are there any areas of your business that you need to work on? "Understandable Solutions" will provide you with easy-to-understand solutions that will help you move your business forward! CLICK HERE
Kate and Bella review 8 Tips in Creating a Small Business Content Marketing Calendar.
- Define it's purpose
- Determine the tool you will use
- What should be on your calendar
- Understand how much content is needed
- What do you have already vs. what do you need to create
- Keep it simple
- Refine your ideas
- Monitor and Measure
www.homconsulting.com
Facebook
Instagram
Kate and Bella discuss the Need to Know for March 2021
- Asking for Testimonials
- LinkedIn developing a new Freelance Marketplace
- Twitter’s Clubhouse Competition - Spaces
- TikTok for Business
- Facebook Paid Events and How It Can Help with Paid Advertising
- Facebook BARS App
- Spotify Anchor Tool
- 55+ Audience Stats on Digital
Find Us
Website
Kate Instagram
Bella Instagram
Facebook
Kate is flipping things around this episode where is interviews Annabella Estrada her cohost who is the owner of the very successful Wind Up Dance Tour.
Wind Up Dance Tour is an exclusive dance convention that provides comprehensive class initiatives in a variety of dance disciplines. Our goal; to push the dancer out of their comfort zone with unique and challenging classes taught by top choreographers in the industry.
“We provide the tools; you hold the key to elevating your skills to the next level.”
Annabella Estrada - Producer and Event Coordinator
Annabella was Assistant Producer at events during the Sundance Film Festival in 2014 at the prestigious Social Film Loft and again in 2015 at the EMERGE Bang & Olufsen House. She supported and organized panels, junkets and celebrity parties that included talent and media such as Michael C. Hall, Lindsay Lohan, and Elijah Wood.
Annabella Estrada is a powerhouse hip-hop dancer who has trained and worked with some of the most sought out choreographers in the industry. She is a technically trained dancer in a variety of disciplines. Formally educated at The Broadway Dance Center in New York City, where she studied Ballet, Jazz, Hip Hop, Street Jazz, Contemporary, Latin Jazz, Pointe, Heels, and Dance Hall. Her training includes master classes at the Debbie Reynolds Dance Studio, The Millennium Dance Complex in Los Angeles, Movement Lifestyle & more!
In 2011, Annabella was chosen as a featured dancer for Creating Opportunities Elite Team where she was mentored by Lisette Bustamante and Chonique Sneed. She has participated in numerous workshops such as the Motivating Excellence Workshops I & II (New York) Choreographer – Rhapsody James and Confidence is K.E.E (New York) Mentor- Aurelia Michael.
Annabella’s dream is to continue her love of dance and provide new and amazing opportunities for aspiring dancers. She believes in sharing her dream with others and making sure that dancers gain the same levels of training as she was exposed too. Annabella started Wind Up Dance Tour in 2016 in her small town of Bethlehem, Pennsylvania and now produces Wind Up Dance Tour Conventions and workshops in Philadelphia and Los Angeles, CA. Annabella plans on expanding Wind Up Dance Tour Nationally and one day Internationally - growing the faculty and the already immense love for Wind Up Dance Tour.
Follow On Facebook and Instagram @windupdancetour
Kate and Bella talk all things Hashtags and what you need to know when planning out your Hashtag Strategy. 8 Things To Know When Creating Your Hashtag Strategy.
- Know the Rules
- What Are The Different Hashtags
- Research
- Competitors
- Related Hashtags
- Get Featured
- Banned Hashtags
- Hashtag Placement
www.homconsulting.com
Bella@homconsulting.com
kate@homconsulting.com
Kate and Bella chat with Master Coach, Tina Marie St.Cyr where she shares her 8 tips to increase sales in your business.
Tina Marie St. Cyr is a dynamic force when it comes to personal development, leadership, and communications. She is a board-certified executive coach and a licensed corporate trainer specializing in human communications & human relations. With over 12,000 hours of application, study and design of programs, her methods for helping people create immediate and lasting results are extraordinary. Her specialty is in bringing new, transformative perspectives to a situation, allowing the human ability to solve problems flow easily. Her fascination of ‘why we humans do what we do’ and her unique ability to create an air of curiosity and wonder in her audiences has made her a revered public speaker and expert guest on human transformation. Tina Marie’s unique blend of certifications and degrees allow her to work with people from all backgrounds and cultures.
Business owners will realize steady and scalable growth, positive team synergies and ever-increasing leadership skills. Entrepreneurs will have a highly experienced advocate and coach by their side advancing them to their true revenue results.
After ten years of private practice, St. Cyr founded Bonfire Coaching in 2017 and began training other coaches in her methods. As of January 2020 she has a team of ten coaches serving the many Bonfire clients in personal life coaching, career coaching and executive/leadership coaching.
“At Bonfire Coaching, we help people embrace an undeniable readiness and focus to energize their lives, no matter the circumstance or the nature of their story, at a new heartfelt level. We help clear clutter, whether physical, relational, emotional or spiritual to make space and new habits for achieving meaningful results.” -Tina Marie St. Cyr
Websites:
Bonfire Coaching
Tina Marie
Light Your Life Podcast
Social Media
Facebook
Instagram
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for February 2021.
In this episode we cover:
- Clubhouse
- Curated vs. Canned Content
- Testimonial Videos
- Instagram Vanish Mode
- Facebook "Topic Exclusion" Tools
- Google Duplicate Content
- Embeded vs. Uploaded Video Content for Google Ranking
- Tool - ZOOMSHIFT.COM
Kate and Bella talk with entrepreneur Kathy Purcell of ClearProtex.
Starting a business during a pandemic for a pandemic!
Katherine M. Purcell, MT-BC, Director of Therapeutic Arts Group, (TAG) is a
Board Certified Music Therapist and Pennsylvania State Certified Music Teacher. She
graduated, Cum Laude, from Shenandoah Conservatory in 1989 with degrees in both
Music Therapy and Music Education with a minor in Psychology. For four years, she
worked as a secondary school music teacher at a private school in Allentown,
Pennsylvania, instructing severely emotionally disturbed children from around the
country.
Mrs. Purcell coordinates music therapy and art therapy services for various
agencies and individuals in their facility, home, group home or soon- in the new
Therapeutic Arts Group building located in Whitehall, PA. Therapy, enrichment sessions
and lessons are provided for individuals of all ages and abilities with a variety of needs
including those diagnosed with Attention Deficit Disorder, Speech Delay, Attention
Deficit Disorder, Pervasive Developmental Disorder, Brain Injury, Developmental Delay,
Autism, Psychiatric Disorders, Cerebral Palsy, Cancer, Physical Handicaps,
Dysfunctional Families, and At-Risk Children.
Together with her husband, who is also a musician, Mrs. Purcell provides unique
musical activity sessions for children's birthday parties, family reunions and special
events of all kinds.
At the beginning of the global COVID 19 pandemic in March 2020, after searching
for a product to protect the 32 TAG music and art therapists and being unable to find
anything suitable for protection, Kathy created ClearProtex- the maskless alternative!
This product is comprised of a full face shield and replaceable,washable cloth attachment
and is valuable for clients and therapists to be able to see each others full expression
while protecting themselves and others. Kathy hired seamstresses in the greater Lehigh
Valley to sew the cloth attachments and is working with a company in New Jersey to
create the clear full face shields.
Kathy resides in Whitehall, Pennsylvania with her husband, son and two cats.
Kate and Bella talk about tips on creating your social media captions.
- Know your audience
- Use your voice
- Tell your story - microblogging
- Include a call to action
- Include hashtags
- Ask questions
- Use emojis
- Tag people
www.eightbykate.com
www.homconsulting.com
Kate and Bella chat with The Sales Wizard, Hugh Liddle of Red Cap Sales Coaching where he gives us 8 Steps in the Sales Process.
Hugh discusses:
- Mindset
- Building Report
- Verbal Agreement
- Questions
- Value Statements
- Ask for the Sale
- Answer Objections
- Follow Up
WOW! Hugh is offering a special discount of $50 off his Elite Sales Academy Training for our listeners. You can go HERE and use promo code: **8bykate
Follow Hugh:*WebsiteFacebookInstagramLinkedin*
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for January 2021.
In this episode we cover:
- IG Policy Updates
- Apple and Facebook Battle
- IG Reelz
- Followers, do numbers matter?
- Products leveraging ethical sustainability plans
- Social Media Scams
- Facebook Oculus
- New Years Resolutions to Quit Social Media
Kate and Bella discuss 8 marketing refresh ideas that you can implement in the new year for your small business.
- Website updates
- Review website stats
- Update your social media platforms
- Analyze your content
- Update your Email Marketing efforts
- Update Marketing materials to match your other updates
- Strategize
- Organize
Dr. Darin Mazepa of Vitality Natural Healthcare Center discusses 8 Resolutions You Will Want to Consider This New Years'.
A lifelong resident of the Lehigh Valley, PA Dr. Darin is passionate about four things, being the best father he can be to his son, Kai; his love for the Hawaiian Islands, attending concerts; and transforming the lives of suffering people through Reorganizational Healing. In 1996 he set out to create a new paradigm in healing for the Lehigh Valley. His practice, Vitality Natural Healthcare Center was born.
Over the last 25 years, Dr. Darin has helped thousands of patients live happier, more productive lives. Whether it's through the most gentle form of chiropractic, allergy elimination, nutritional counseling and support or any of the other tools in his professional arsenal, he always gives 100% to the person with whom he is consulting. He is the proud recipient of several awards over the past two decades and has been asked to speak at local, national and international health conferences.
Vitality is the very first Network practice in the Lehigh Valley and is the longest established holistic practice in the area.
Find Dr. Darin:
Website
Facebook
Instagram
Kate and Bella give you 8 Last-Minute Small Business Holiday Marketing Tips.
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Offer a nice last-minute discount. Use holiday-specific promo codes too.
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Connect to customers and clients via social media messaging with warm wishes to those you may have worked with or know. Maybe share something that has changed even they may not know about, but be sincere, don’t be salesy.
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Look to do fun holiday-inspired social media engagement content.
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Promote Gift Cards or sending your products or service to others.
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Bundle products and services in gift sets or packaging that is a larger dollar spend but more value.
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Do your own holiday gift guide that highlights your services or products and maybe others in your community.
7.Leverage influencers and or ask for testimonials and reviews this holiday. People are more in a giving mood so you’re more likely for them to take some time to write something nice about you.
- Email Marketing. Roll this all up into email marketing campaigns leading up to the new year.
This week Kate and Bella talk to Gotham Chandna of Cloud 21 PR where he will share 8 Growth Hacking Tips for Independent Film Makers.
Gotham Chandna is a Marketing & PR Savant. With over a decade of marketing and PR experience under his belt, Gotham is recognized as one of the top 100 Twitter users in PR.
Passionate about indie and global cinema, he serves on the jury of Petit Cannes Film Festival and hosts workshops, roundtable sessions, panels and special events during the Sundance and Cannes film festivals. He is also the co-founder of The French Riviera Film Festival.
In the past few years, he has worked on several dozen feature-length, short film, documentary, and web projects promoting and marketing at film festivals worldwide.
His online contribution to blogs includes The Huffington Post, Engadget, Buzzfeed, Destination Luxury, Indie Entertainment Magazine and more.
His work at Cloud 21 (PR & Marketing agency) includes several years of work in the entertainment and lifestyle verticals. Gotham has served on some key events and campaigns that include brands like Bang & Olufsen, Audi, LG Electronics, Uber, RocaWear, TEVA, People Water, BOdvar of Sweden, Artful Dodger, Nokia, and Sound City.
Gotham is also the Founder and Curator of the very popular Gothamology, a website to curate all experiences related to Luxury, well-being, and Lifestyle.
Gotham discusses:
1. Location Location Location
2. Online Presence should be up to date
3. Festival Strategy
4. Digital Ads
5. Electronic Press Kit (EPK)
6. Contest, Quizzes and Competitions
7. Influencers
8. Stand OUT!
Links he mentions:
www.namecheckr.com
imdb.com
www.filmfestivals.com
www.tubemogul.com
www.issuu.com
www.rafflecopter.com
Gotham's website and Social Handles:cloud21.com
frenchrivierafilmfestival.com
Gothamology Instagram @Gothamology
French Riviera Film Festival Instagram @frfilmfestival
Indie Film Making PR Instagram @indiefilmmarketing
SPECIAL OFFER Submit your Short Film to French Riviera Film Festival and use promo code: FRFF2021 to receive a 20% discount on your film submission.
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for December 2020.
In this episode we cover:
- Facebook Messenger Update
- Instagram App Update
- Parler
- Text Message Marketing
- Facebook Inbox
- Tool - Subjectline.com
- Tool - Lastpass.com
- How To Support Small Business This Holiday
Kate and Bella talk with small business salon owner Hilerie Whitehouse of Haven Salon and Spa. We talk about running a salon during a pandemic and other small business fun.
Hilerie has been a licensed Hairstylist for 29 years in the beauty industry. She opened and operated her first salon in Cape May, NJ. Haven Salon & Spa is my second entrepreneurial endeavor. Taking the stress out of people's daily routines and making them feel beautiful, relaxed and special, makes her feel accomplished.
Her experience spans from working fashion week in NYC, styling for fashion & photo shoots in South Beach Miami, to taking care of brides and their party for many weddings on location and in the salon. She is a certified perfecTress hair extension professional. Proficient in hair extensions and hair additions along with being a color specialist and enjoys giving a great haircut.
Find and follow Hilerie and Haven Salon and Spa
www.havensalonandspa.com
@havensalonandspa
Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for November 2020.
In this episode we cover:
- Hashtags and Keywords
- National Gratitude Month
- Mailchimp Changes to their Policy of Use
- Quicc.io
- Virtual Events
- Tik Tok for your business
- Recordscreen.io
- Using micro influencers in your business marketing strategy
Join Kate Elfatah weekly for her brand new podcast 8 By Kate where she'll discuss all things small business marketing.
Our first episode is giving you 8 reasons you will want to listen to the podcast.