The Boilerplate Podcast: Recent Episodes
The Boilerplate Podcast
The Boilerplate is a bi-weekly go-to-market podcast sponsored by inferno. In each episode, we offer trends, tips, and insights into the latest public relations and marketing topics. We interview marketing and PR professionals, journalists, educators, and more — all focused on providing an in-depth look at how businesses can best get their message out into the world. If you’re a business owner looking to improve your marketing and PR efforts, or if you’re a young professional looking to get started in the industry, you won’t want to miss a single episode of The Boilerplate. Our sponsor, inferno, is a full-service advertising, public relations, design, and digital marketing firm based in Memphis, TN. inferno creates award-winning, results-driven solutions that solve complex go-to-market challenges.
Every organization has a story to tell. Whether it is a nonprofit, a retail store, a service provider or something else, your story determines who your audience is and impacts how your business will grow. This week, Anasa Troutman, executive director at Historic Clayborn Temple, joins us to discuss the "why" behind this powerful organization. […]
Small businesses face a number of challenges and opportunities that promote growth and innovation. Often, small business owners are able to cultivate personal relationships with their audience and devote more effort into the company's unique personality. They also have to compete with larger companies, and must find creative ways to stand out from the crowd. […]
The PR industry is fast-paced and ever-evolving. Public relations professionals must conduct ongoing research in order to represent their clients as relevant leaders in their industries. These skills are rooted in education, whether from a university or self-study. This week, we are exploring the importance of building a mindset of learning in PR-related work. Meeman […]
First, it was photos, and now, it's video. Social media and online search platforms look for specific elements on a company's website and social channels that are deemed "worthy content" to show their users. Today, if your brand isn't marketed through video content, it may be missing out on substantial online business. Staying up-to-date on […]
In a digitally powered business world, companies must have an online presence to reach their audience. Consumers have migrated to a social media landscape, and traditional PR is now supplemented with online media marketing. In this episode, our hosts are joined by inferno PR account coordinators, Garner Keppen and Lauren Berry. They discuss different social media […]
PR professionals learn a lot from our clients as we help them tell their company's story, starting with building a strong internal culture, to establishing the right voice on social media. Understanding a business, its stakeholders and its goals is fundamental to creating a brand that thrives internally and externally. This week, Beth and Brandon […]
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is also the lead blogger at the PR and marketing blog, Spin Sucks, co-author of Marketing In the Round, and co-host of Inside PR, a weekly podcast about communications and social media. This week, Beth and Brandon talk with […]
Nonprofit organizations rely on PR professionals to effectively tell their story and connect with their audience. In this episode, Beth and Brandon are joined by Jennifer Balink, Executive Director at Kindred Place, to discuss the challenges and solutions that are presented with nonprofit PR. Jennifer provides a client's perspective on the importance of strong storytelling when […]
In our latest episode, Beth and Brandon sit down with Greg Akers, Editor-in-Chief of the Memphis Business Journal, and Associate Editor, Meagan Nichols, to discuss what journalists are seeking from PR professionals. They provide an in-depth look at the importance of building strong, genuine relationships with the media.
In our first episode, we discuss the importance of public relations and best practices for owned and earned media. We also provide 5 key considerations that every business and PR professional should take to heart in their PR strategy.