The CMO Suite Hosted By Sean Halter: Recent Episodes
The CMO Suite 2020 ©
The CMO Suite Podcast features Chief Marketing Officers and Executives from national and international brands and agencies.
Tune in to hear some of the most renowned names in the industry contribute their insights, experiences, and perspectives toward marketing strategies and the technology we have access to today.
Sean Halter – Host: Sean is a 30 year veteran of the industry with a background in both radio and sales. He works as a consultant for global marketers and is a partner of Connectivity Holdings, which encompasses his 4 companies in the media, data science, marketing, and creative landscapes: Connectivity Media Strategy, YouConnex Digital Media, Sparx Search and Social, and Creativity Multimedia.
D.J. Hamilton – Co-Host: DJ “theDJ” started in radio in the mid 90s in Orlando where he became a fixture in the local music scene for his support of local bands and hosting events downtown, many of them for Sean. He worked as an Account Manager for Connectivity Media Strategy for 7 years. Recently, he and a partner opened South Tampa Auto Boutique, a luxury and exotic car dealership, where he currently serves as General Manager.
Samantha Pick – Co-Host: As an Account Manager for YouConnex Digital Media and a millennial, Samantha provides a unique perspective to the show by combining her experience on both the ad ops and sales sides with a keen expertise of the digital space.
Don't miss Brandon Rhoten, CMO, Dave's Hot Chicken, on this episode of The CMO Suite podcast - Presented by MiO Intelligence and Hosted by Sean Halter. This episode is also sponsored in part by digitalfix.ai and YouConnex.
Don't miss Bennie Johnson, CEO, American Marketing Association, on this episode of The CMO Suite podcast - Presented by MiO Intelligence and Hosted by Sean Halter. This episode is also sponsored in part by digitalfix.ai and YouConnex.
Don't miss Angela Vargo, VP Marketing, Breeze Airways, on this episode of The CMO Suite podcast - Presented by MiO Intelligence and Hosted by Sean Halter. This episode is also sponsored in part by digitalfix.ai and YouConnex.
Don't miss Sri Rajagopalan, Founder CPG Guys, on this premier episode of The CMO Suite podcast - Season 13 - Presented by MiO Intelligence and Hosted by Sean Halter. This season is also sponsored by DigitalfIX.ai and YouConnex.
Don't miss Claire Wyatt, GM Client Services, The Trade Desk, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
Don't miss Alan Gould, Founder MutualMarkets, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
Don't miss Mat Zucker, CMO at Prophet, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
Don't miss Randi Stipes, CMO, The Weather Company, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
Don't miss Chrissie Hanson, CEO at OMD USA, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
Don't miss Joshua Brost - VP Marketing at Pie Insurance on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
Don't miss Jeanine Poggi - Editor In Chief at Ad Age on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex - True Transparency in the biddable media space.
Don't miss Celessa Baker, VP of Marketing Partnerships at SEPHORA, on this episode of The CMO Suite podcast, Hosted by Sean Halter, founder of MiO Marketplace and sponsored in part by YouConnex - True Transparency in the biddable media space.
Don't miss Radhika Duggal, CMO Major League Soccer, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex - True Transparency in the biddable media space.
Don't miss Nataly Kelly, Chief Marketing Officer at Zappi on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by: iHeartMedia, ITA Group, YouConnex, Evok and Powerdrive Sports Futures.
Don't miss Scott Thaler, Global Chief Marketing Officer at Gravity Global on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by: iHeartMedia, ITA Group, YouConnex, Evok and Powerdrive Sports Futures.
Don't miss Elizabeth Campbell - VP Field & Culture Marketing at McDonald's on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode is sponsored in part by MindgruveMacarta, AdNode, Longblink, Thumbstopper and Connectivity.
Don't miss Tam Alesi - CEO Mediaplus Group on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode is sponsored in part by Mediaplus Group, G&Co, Croud, Winmo and Infinity Marketing Team.
Don't miss Sarah Bishop, VP Global Brand & Consumer Marketing at NFL - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode is sponsored in part by iHeartMedia, ITA Group, YouConnex and Powerdrive Sports Futures.
Don't miss Digital Prophet, David Shing "Shingy" on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Don't miss Sri Rajagopalan, Host of The CPG Guys - on this kickoff episode of Season 12 of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Don't miss Avery Akkineni, CMO/MD LatAM VaynerX - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Featuring: Kevin Shapiro, SVP U.S. Consumer Beauty at Coty - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Featuring: Larisa Walega, SVP&Chief Growth Officer at Ziebart International on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Featuring: Dave Raggio - VP, Acquisition Marketing on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Featuring: Jason Feifer - Editor in Chief at Entrepreneur Magazine on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Featuring: David DeMuth, CEO Doner Parter Network on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Featuring: Mehdi Tabrizi, marketing consultant on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter
Featuring Marjorie McCarthy - CMO Unispace - The CMO Suite podcast is presented by MiO Marketplace and hosted by Sean Halter
Join David Angelo - Founder of David & Goliath on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.
Abby Fogel VP Marketing at Unleased brands joins this episode of CMO Suite. Sean Halter, CEO of Connectivity Holdings, as he interviews on this episode of The CMO Suite.
Kevin Meany, CEO at 9Rooftops joins this episode of CMO Suite. Sean Halter, CEO of Connectivity Holdings, as he interviews on this episode of The CMO Suite.
Tim Whitley, Partner for MHP/Team SI joins this episode of CMO Suite. Sean Halter, CEO of Connectivity Holdings, as he interviews on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Issac Mizrahi CEO at Alma, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Linda Lee, CMO at Campbell's, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Sri Rajagopolan, CPG Consultant atCPG Guys, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Jean Dousset, Designer & Founder at Jean Dousset, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Kevin Frank, Consultant, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Lisette Arsuaga, Fonder at AIMM, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Jenny Collopy, CMO at CHRIST HOSPITAL, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Jaime Bettencourt, SVP North America at MOOD MEDIA, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Julie Thompson, EVP & CMO at OAAA, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Kyndra Russell, SVP Marketing & Loyalty at Starbucks, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Steve Kritzman, SVP Sales at Sirius XM, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Seth Matlins, Managing Director at Forbes CMO network, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Brendan McCarthy, CMO at CRITEO, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Sarah Vincenti, CMO at JEAN DOUSSET, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Steven Moy, CEO at BARBARIAN, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Stefano Volpetti, President Smoke Free Category at Phillip Morris, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Diana Haussling, Sr. VP Consumer Growth at Colgate Palmolive, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Deirdre McGlashan, Cheif Media Officer at Stagwell, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Jason Oates, Chief Business Officer at Live intent, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Verl Allen, CEO at Claravine, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Oliver Klander, Head of CPG at LiveRamp, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Molly Battin, CMO at HOME DEPOT, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews VP Product and Innovation at Albertsons, Evan Hovorka, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews GM of global enterprise at Criteo, Sherry Smith, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Uber Ads's VP GM, Mark Grether, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Quantcast's CMO, Deborah Stambaugh, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Canva's CMO, Zach Kitschke, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews CPG Guys' CMO, Sri Rajagopolin, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews GE's CMO, Linda Boff, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Instacart's CMO, Laura Jones, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Piedmont Health's CMO, Douwe Bergsma, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews experienced consultant, Mike Linton, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Author & Ipsos's Global Lead: Brand Thought-Leadership / Senior Vice President - Brand Health Tracking, Emmanuel Probst, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Johnson & Johnson's CMO, Mathew Fantazier, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Roku's CMO, Dan Robbins, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Security Plus' CMO, Brian Holloway, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Newport Thompson's Managing Director, Derek Lackey, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews MRN Agency's CEO, Rebecca Nunez, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Laundry Service's CMO, Mike Mikho, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Lindsey Slaby, Founding Member of the old girls club, member of The Female Founder Collective & Founder at Sunday Dinner, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Cheribundi's CMO, Rob Willey.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Ball Corporation's Global VP Marketing & Partnerships, Jawad Bisbis, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews General Mills' Chief Customer Officer, Sri Rajagopalan, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews SCP & CO's CMO, Matt Kemp, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Ally's Chief Marketing and PR Officer, Andrea Brimmer, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Visit Tampa Bay's CMO, Patrick Harrison, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews MediaPost's Deputy Editorial Director & Host, Lisa Singer, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews GetResponse's CMO, Aleksandra Korczynska, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews The Honey Baked Ham Company's CMO, Jo Ann Herold, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Sightly's Senior Vice President of Marketing & San Diego GM, Robert Halstrom, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Whalar's CMO, Jamie Gutfreund, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Front Office Sports' Chief Content Officer, Lisa Granastein, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Dutch's CMO, Matt Gehring, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Amobee's General Manager, Head Of Growth, Valerie Bischak, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Dave & Buster's CMO, Brandon Coleman III, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Zumper's CMO, Darren Goode, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews General Mills' Chief Customer Officer, Sri Rajagopalan, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Empath Health's CMO, Kelly Allen, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Chipotle's CMO, Chris Brandt, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Activision's CMO, Fernando Machado, CMO & Jeff Perkins, CMO at P. Mobile, on this Rewind episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Blurb's CMO, Paramita Bhattacharya, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews DigiDay's VP of Marketing, Mike Madarasz,, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Indeed's CMO, Jessica Jensen, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Box's CMO, Chris Koehler, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews WINMO's VP of Marketing, Marilyn Mead, on this episode of The CMO Suite.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Party City's Chief Marketing Officer, Julie Roehm, on this episode of The CMO Suite.
Join Sean Halter, CEO Connectivity Holdings and his co-host Mike McHale, Head of Activation at Noble People as they interview Tom's CMO, Ian Stewart, on this episode of Buyers Remorse.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Zac Litwack, Partner at Savage Ventures, on this episode of The CMO Suite.
Join Sean Halter, CEO Connectivity Holdings and his co-host Mike McHale, Head of Activation at Noble People as they interview Node's BOA Mathieu Gamache on this episode of Buyers Remorse.
Join Sean Halter, CEO Connectivity Holdings and his co-host Mike McHale, Head of Activation at Noble People as they interview Eastport Holdings ' CEO Matt Wilson on this episode of Buyers Remorse.
Join Sean Halter, CEO Connectivity Holdings and his co-host Mike McHale, Head of Activation at Noble People as they interview FTD's CMO Taryn Rayment on this episode of Buyers Remorse.
Join Sean Halter, CEO for Connectivity Holdings as he kicks off season 6 of The CMO Suite podcast, presented by Bid For Media with his guest John Neilson, CMO at Hunter Fan Company as they talk about his journey, stops at Miller Brewing and how he’s helping Hunter expand their footprint with line extensions.
Join Sean Halter, CEO for Connectivity Holdings as he kicks off season 6 of The CMO Suite podcast, presented by Bid For Media with his guest Todd Kaplan, VP Marketing - Colas at Pepsico as the talk about his journey, stops along the way and his ultimate legacy at Pepsico.
Join Sean Halter, CEO for Connectivity Holdings as he kicks off season 6 of The CMO Suite podcast, presented by Bid For Media with his guest Amanda Malko, CMO at G2 as the talk about her journey, stops at Mailchimp and how her life came full circle by joining the team at G2.
Join Sean Halter, CEO for Connectivity Holdings as he kicks off season 6 of The CMO Suite podcast, presented by Bid For Media with co-host Sri Rajagopolan, CCO at General Mills as they recap season 5 and look forward to Season 6.
Join Sean Halter, Host of The CMO Suite podcast as he wraps Season 5 with Stephanie McCarty, CMO for Taylor Morrison.
Sean and Stephanie talk about building a foundation for marketing success.
Join CMO Suite host Sean Halter and his guest Duke Fanelli as they talk all things advertising.
Join CMO Suite podcast host Sean Halter and his guest, Julie Podolec - Founder/CMO for The Modern Pop as they discuss the CPG space along with the challenges of being a modern day entrepreneur.
Join the CMO Suite host Sean Halter and his guest, Matt Repicky - CMO for Jos. A. Bank as they talk about marketing in style.
Join CMO Suite host Sean Halter and his guest Joe Grover, CMO at Homie as the discuss marketing, venture capital and the "Silicon Slopes".
Join Sean Halter, Host of the CMO Suite podcast and Tami Powers as they discuss marketing and how brands can better integrate female athletes into the mix.
Join CMO Suite podcast host Sean Halter and returning guest Casey Hurbis, CMO for Rocket Mortgage/Quicken Loans.
Sean and Casey cover everything from this years award winning Super Bowl spot, to what role various groups play in building out their portfolio of brands.
Join Sean Halter and his guest, Gordon Ho, CMO Xpertainment as they discuss entertainment marketing. Gordon discusses the many challenges he has faced in his career as well as how he views shifts in direct-to-consumer marketing.
Join CMO Suite podcast host Sean Halter with his guest John Becker, CMO at Investor's Business Daily.
John talks about his journey and the importance content development is playing in investing in his target audience.
Don't miss this episode off the CMO Suite podcast hosted by Sean Halter. Sean talks to Brian about how many southern California brands created marketing around lifestyle.
CMO Suite Podcast Host Sean Halter talks to performance marketing pioneer Adam Arnette, CMO - Jefferson Dental
Join Sean Halter and his guests Shachar Scott as she talks about her marketing journey and ultimate role in shaping Bumble to be the leader in the ever emerging female empowerment space.
Join CMO Suite podcast Sean Halter as he interviews Tonal CMO Chris Stadler. Chris talks about his journey to his current position and where he sees marketing trends going from here.
Join the CMO Suite podcast host Sea Halter as he talks to Jeannine D'Addario about her incredible journey at some of the top brands on the planet and how she's helping Guitar Center keep up the hits!
Join Sean Halter, host of The CMO Suite podcast as he is joined by Cynthia Kleinbaum, VP Marketing Walmart+.
They discuss how Cynthia views todays consumer through a marketing lens.
Join Sean and Sri as they kick off Season 5 of the CMO Suite podcast by recaping Season 4 and talking about what's to come this season.
Katharine Mobley, CMO, First Advantage, Discusses her journey from agency to Global head of marketing for First Advantage on this episode of the CMO Suite podcast, hosted by Sean Halter.
Leesa Eichberger talks about the state of marketing today, the power of a great jingle in advertising and the best advice she ever received.
James talks about how a chance meeting with Gary Vaynerchuk changed both of their lives and what he’s doing now to leave a legacy on the industry.
Stephanie Stuckey talks about building a passion for a brand she's lived with her whole life.
Cerise Vasquez Wright provides insight on consulting with care in today's fast moving environment.
Alyson Griffin, former CMO of Intel, discusses how quickly the world of marketing is changing and what brands can do to stay ahead of the curve.
Robin Daniels, CMO of Matterport, talks about his time as CMO of WeWork and how that lead to his position at Matterport.
Join Cynthia Chen, President Consumer Health at RB, as she talks about the cross road of marketing and distribution chain.
If a picture is worth a thousand words, just imagine how much knowledge Gene Foca, CMO for Getty Images can drop on this episode of the CMO Suite podcast.
Are you looking for a fresh approach to marketing? Now's the time to catch up with Freshly CMO Mayur Gupta on his episode of the CMO Suite.
When it comes to the competitive nature of marketing, Carola Jain, CMO of Spartan, knows how to win!
RECORDED MARCH 2020 - Danny Wright, Chief Brand officer for AdWeek helps us celebrate our 50th episode of the CMO Suite podcast. He also talks about his history in how he navigated from the music industry to leading brand for one of the industries key publishers.
Sean Halter, host of the CMO Suite podcast, is joined by Tariq Hassan, CMO of Petco, to discuss how the brand is navigating around today's consumer.
In this episode of The CMO Suite Hosted by Sean Halter, join Sri Rajagopalan, digital consultant, as he catches up with Sean Halter to recap season three and begin to look at season four.
Alyson Griffin, VP of Global Marketing for Intel, literally grew up in tech. With an incredible background in marketing across some of the largest brands on the planet, she shares her journey and insights along the way.
Dea Lawrence joins Sean Halter for a special live version of the CMO Suite recorded at the CMO Suite in Los Angeles.
Emmanuel Probst is a published author, professor and currently serves as SVP of Brand Health Tracking at Ipsos.
He covers what brands and doing right, wrong and what they should be measuring against in this episode of The CMO Suite podcast.
Kevin Mayer, CMO for BJ's breaks down what it's like to manage in two of the most competitive industries - automotive and restaurant marketing!
Donovan Neale-May is founder and executive director of the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), a global affinity network of more than 16,000 senior marketing executives in 10,000 companies controlling nearly $1 trillion in annual, aggregated marketing spend
Chad Bailey, CMO Pieology talks about how his lucky break into the business came in unexpected ways as well as discusses the next great food frontier – CHINA!
Join Joanna Popper as she talks about her marketing journey as well as describes how brands are utilizing HP VR technology to create more immersive opportunities for consumers.
Kim discusses what its been like to travel the world in various marketing positions for Circle K as well as provide perspective on where she sees the interaction with consumers heading.
Serial Entrepreneur and ThumbStopper CEO Matt Brown steps into the CMO sweet to talk about how social media has changed both the marketing and software as a service industries.
Kevin Collins entered what has become one of the most competitive spaces in the consumer package goods industry – CBD. Hear him talk about their growth and now their plans to grow their various brands into household names!
Doug Zarkin, CMO for Pearle Vision provides an updated perspective on what it takes to be an effective CMO with today’s digital driven consumer.
Eduardo Luz loves an adventure! Having traveled and lived across the world - he recently managed over 100 brands as CMO for Kraft Heinz. Now he’s stepped into the CEO chair for healthy lifestyle brand - 8Greens.
Todd Krugman, VP of Marketing for the Trade Desk discusses his journey from the fun filled days of agency life to literally traveling around the world as part of his journey that landed him at one of the counties fastest growing media trading platforms.
Our premier episode of Season 3 launches with Heidi Browning, CMO for the NHL. Heidi discuses her path to the big leagues as well as some hyper targeted initiatives the NHL is rolling out this year to their various fan bases.
Season 3 launches with a recap of season 2, co-hosted by season 2 guest , Sri Rajagopalan VP of digital for Revlon.
We discuss some of our favorite guests from Season 2 as well as chat about guests coming up for Season 3.
Entrepreneur Michael Loeb discusses his entry into the industry, challenges along the way and his secret to then coming out on top.
Alex talks about his journey to being considered one of the top creative minds in the industry, his passions beyond and why he’s back!
Josh talks about his journey from production to publisher of Ad Age. He also talks about family, passion and his next big idea - Eureka!
As a 3rd generation marketer, Dean grew up “in the business” and tells a fascinating tale on his grandfather’s role in the iconic “takes a licking and keeps on ticking” campaign and then transitions into what is by far one of the hottest categories attempting to crack the marketing code - cannabis.
As CMO at Boxed, Jackson Jeyanayagam was at the forefront of ad tech, supply chain, and data science, which helped him tremendously along his journey to his most recent spot, VP GM DTC Nutranext, The Clorox Company.
Jackson shares insights on where he feels the DTC space has been, is currently, and where it’s headed to next.
Sri Rajagopalan has an incredible story to tell. From his humble start in the industry to his substantial rise along the way, his focus on being present and in the moment has helped shape his life and his approach to what’s next for marketers.
If you’ve ever watched a great TV spot and thought, “I love that song,” there’s a chance Jennifer Frommer played some part in it.
As SVP, Creative Content and Brand at Columbia Records, she plays a varied role in strategy and partnerships with some of the biggest hitmakers in the business.
She also talks about the path to her current position and shares stories of her days at Interscope.
Gayle Troberman didn’t expect to be in the radio business, but when Bob Pittman made the call asking her what she thought about helping him rebrand Clear Channel Radio, she knew it was the right next step.
Now CMO for iHeart, she talks about what’s amazing about radio, podcasts, and the business in general, and shares some inspirational stories about those who’ve helped shape her journey.
As Principal of Longblink Strategy Studio, John Militello has been able to take a long blink to pause and look at what it takes to succeed on both the client and agency sides of the business.
His journey at Google helped him adapt to a changing consumer environment, critical in his success in evolving the strategic approach as Director of Marketing at Volvo.
Now he’s helping others figure out how to pause and reset their course in today’s consumer first environment.
As Global CEO of Burger King, Fernando Machado works in a brand new space that encompasses both inclusivity and fun, where everyone from the CEO to the teams that work for Burger King can collaborate in a space that reflects who they are. To Fernando, marketing is a combination of logic and magic. We’ll hear him share more about the iconic Super Bowl ad, his frustrations, and what he wishes he knew more about.
In episode 208, we get to hear all about consulting from Alberto Brea and Milton Pappas. Brea, the Chief Growth Strategist at DiMassimo Goldstein, has had his fair share of successes in the marketing industry. Milton Pappas, former CMO of Hudson Bay, is using his years of digital marketing and ecommerce experience to help others within the marketing industry keep up with all the digital content being produced.
In episode 207, we get to hear all about multicultural marketing from one of the top experts in the field, Dr. Jake Beniflah. Dr. Beniflah is the Executive Director of the Center for Multicultural Science, a leading U.S. non-profit, dedicated to representing women and ethnic and racial minorities in multicultural research and data science. He is also an editor for the CMO Council. How do art and science come together in marketing? Find out on this week’s episode!
In episode 206, we’re lucky enough to hear from two talented marketers! Karl Gibson, a global product creative for Netflix, tells us about his journey from print to digital. We also spoke to Dea Lawrence, who began her career as an actress and later made the jump to marketing. How did this former actress help save TubeMogul from going out of business? Listen in to find out!
Complex’s visionary CEO Rich Antoniello stops by the CMO Suite for another insightful episode. Rich provides his perspective on what makes a good sales person as well as the importance of prioritizing your time. As an industry veteran, what does Rich appreciate about the industry's revolution? What does he wish were different? Find out in the latest episode of the CMO Suite.
In episode 204, industry legend Bonin Bough joins the CMO Suite. The Former Chief of Media and Commerce Officer at Mondelez International has also spent time working for Pepsi Co and is now the Founder and Chief Growth Officer of Bonin Ventures. How did Bonin find success in the marketing industry at such a young age? What does "Solve don't Sell" mean? Find out in this week's episode!
You don’t see “CFO” and “Marketing” in a title as often as you should. In episode 203, Farmers Insurance CFO – Marketing Scott Griffiths explains his title and why it’s so important to have an understanding of both concepts. How does Farmers stand out among the 30 insurance ads that Americans see every week? Listen in to find out!
In episode 202, ModCloth CEO Antonio Nieves tells us about how his background in Finance has helped him excel in the marketing space. How does Antonio’s family and well-traveled upbringing impact his role as the head of a popular online retailer? Listen in to find out!
In episode 201, Levi’s CMO of Global Brands Jen Sey discusses why it is so important to share the same values as the brand you’re working for. Society speaks about personal decisions more publicly because people want to know what companies stand for, which impacts the daily marketing activities at Levi’s. What’s it like being a mom in the C-Suite? Listen in to find out!
Kicking off SEASON 2, episode 200 takes a look back at some of the most memorable moments in Season 1. Jae Goodman, CEO of Observatory Agency, joins us again to discuss his experience in the industry and marketing channels that he can't live without. Tune in to see everything we have in store this season!
Episode 112, "New Age Agency" brings us to the end of 2018, with a look back at how much things have changed since the Mad Men era of advertising. Brett Schneider gives us some insight on what it’s like to be a millennial building a successful career in 2018. Robb High is also very candid with us as he talks about where he thinks the industry is moving. With all of the changes happening in the last few years, what is the best way to get ahead? Listen in to find out.
Episode 111, "Travel and Tourism" gives us some insight on marketing in the tourism industry. Sean Dee says ”Aloha” from Hawaii, where he’s busy marketing the iconic Outrigger beach resorts. On another side of tourism, Charlie Cole, Chief Digital Officer of Tumi, tells us about how new traveling trends have affected travel apparel brands like his. After this episode, we’re tempted to pack our bags and take a tropical adventure of our own…
Episode 110, “Sports and Entertainment” enlightens us on the joys and challenges of marketing in the sports and entertainment industry. First, Brian Killingsworth tells us about how he kept up with the increasing market demand while helping lead a newborn NHL team, the Vegas Golden Knights, to a Stanley Cup Playoff. Do you know which national landmark Jae Goodman gets to see from his office on the west coast while rebranding his agency from CAA? Listen in to find out!
Episode 109, “B2B and B2C” immerses us into the world of B2B and B2C marketing. We get to chat with Brian King, VP of Marketing at Owens Corning, about the challenges that he faces when marketing while answering our biggest question: why would it make sense for a roofing company to invest in digital? We also got to hear from Mark Seguin, the CMO of Popchips, who has worked his way up the ladder in the food industry. The Dole marketing veteran had something to say about what TV has or hasn’t worked.
Episode 108 leads us into the holiday season with a focus on food and drink. Brandon Cason, CMO at Waterloo Sparkling Water, fills us in on what’s harder to market – liquor or water. We guessed wrong! He also discusses the biggest challenges in marketing food and drink currently. We also chat with Mark Snyder a 30 year veteran in hospitality, retail, and food and drink who now owns a consulting business. Fried chicken is his favorite food and it’s no wonder it lead him right to the leadership team of Church’s Chicken. He’s got some thoughts on what makes a difference for brands who were once at the top and now need some help getting back up the ladder.
It’s that time of year, so don’t miss it as we talk to two veteran CMOs about what’s happening in the eyewear, dental and overall marketing space from their perspective.
Episode 107: Health and Wellness Features Doug Zarkin – CMO, Pearle Vision
and Alexis Cardona – Former Senior VP Marketing, Aspen Dental
This special Thanksgiving episode of The CMO Suite features insights and advice from Jo Ann Herold, CMO for Honey Baked Ham as well as Clay Dunn, Senior VP and Chief Communications Officer for Share Our Strength / No Kid Hungry.
Mega Money is a full half hour of marketing insights from two mega names in the industry.
Chris Tomasso, President of First Watch restaurant group has been a marketer for most of his career including as VP of Worldwide Marketing and Chief Marketing Officer of First Watch.
Dana Paris has been in major marketing positions within the beauty category including VP customer marketing at L’Oreal and is current Chief Marketing Officer Skinfix.
Tune in as Jill Geer, CMO of USA Track & Field, discusses the challenges and opportunities facing the brand. Then, Geoff Colon, Head of Brand Studio at Microsoft Advertising, speaks in depth about how quick the marketing landscape is changing and how to stay ahead of the curve.
The CMO of Sixthman, Anthony Diaz, gives details of his longtime experience with the brand and Vivek Saran, CMO of Belle Tire, offers advice to marketers based on trends he sees in the industry.
ParkMobile CMO Jeff Perkins gives insight into his position with the brand and marketing consultant and former Ace Cafe CMO Steve Glum contributes his longtime experience in the marketing world.
The CMOs of Quicken Loans and Crunch Fitness discuss their experiences in the industry and give their best advice to marketers.
Steve Glum – Consultant Steve Glum is a highly-accomplished big-brand marketing specialist and content creation expert, building some of the most prominent and dynamic entertainment, lifestyle, attractions, resorts and restaurant brands in the world. His career spans marketing and branding leadership with Walt Disney World Resort, Disney’s Pleasure Island, Hard Rock Cafe, House of Blues, Ripley’s Believe It or Not!, Great Wolf Lodge Indoor Waterpark Resort, and Ace Cafe, among others. Steve most recently held the reins of Chief Marketing Officer for Ace Cafe North America – the group responsible for bringing the first Ace Cafe to the USA – a position he presided over for five years, handling every single detail of the US brand introduction and location launch in Orlando, FL. Earlier in his career, Steve held marketing positions at House of Blues, The Walt Disney Company, and Pleasure Island. Steve earned a bachelor’s degree in marketing from Stetson University, and post-graduate from the IAAPA Institute for Executive Education at The Wharton School at the University of Pennsylvania. linkedin https://www.linkedin.com/in/steveglum/ Jeff Perkins – ParkMobile Jeff Perkins is Chief Marketing Officer of ParkMobile, the leading provider in mobile parking solutions. Prior to ParkMobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School. He is a frequent contributor to several marketing publications and a speaker at many industry events. When he’s not working, you might find him riding his Peloton bike or attending a Bruce Springsteen concert (he’s been to 26 so far). He lives in Atlanta with his awesome wife, two adorable daughters (ages 7 and 10) and two hyper puppies. linkedin https://www.linkedin.com/in/jeffperkins1/