The GenWhy Leaders Podcast: Recent Episodes
Eric D. Hughey
The GenWhy Leaders Podcast guides millennials to become the next generation of business leaders and entrepreneurs. Multiple times a month we’re bringing you interviews from high-performing millennials who are challenging perceptions and changing expectations of our generation. Our mission is to help you overcome fear, take action, and go confidently in the direction of your dreams. The time is now - 10,000 baby boomers are retiring every day - and creating a vacuum of career opportunities that you’ve been waiting for. Will you be ready?
We are unfortunately ending the GenWhy Leaders Podcast. It has been an incredible journey with countless great guests, stories, and lessons-learned. But ultimately we broke the Golden Rule of podcasting. Listen to these last three episodes to learn more about the Golden Rule, and gain insights from our 100-episode experience.
Episode downloads:
- 4,722 Libsyn
-
2,568 YouTube
-
Total: 7,290
Social media following:
- 192 LinkedIn
- 169 Facebook
- 153 Instagram
-
28 YouTube
-
Total: 542
Top-10 Episodes:
[Rank) Episode ### - Guest Name]
- 074 - Walker Diebel
- 048 - Kilee Nickels
- 043 - Nick Topping
- 000 - GenWhy Leaders Podcast Overview
- 031 - Lisa Smith
- 041 - Kristin Hems
- 014 - Andrew Potter
- 033 - Harry Campbell
- 026 - Brooks Mosier
- 015 - Megan Sheets
Key Points:
0:00 to 3:00 - We made it to 100 episodes!
3:00 to 5:10 - Social media metrics and following
5:10 to 6:15 - Libsyn podcast distribution service explained
6:15 to 8:45 - Breaking down the show metrics
8:45 to 15:45 - Recapping the Top–10 downloaded episodes
15:45 to 25:00 - Recapping some of our favorite episode, guests, and quotes
25:00 to end - Closing remarks and thank yous
Connect with Eric:
LinkedIn: www.linkedin.com/in/ehughey
Connect with Jonathan:
LinkedIn: www.linkedin.com/in/jonhailepr
Check out Jonathan’s Music Mixes on Spotify: https://open.spotify.com/artist/44vXWoodPvFOipkP5JemIr?si=Ij0SSwV7RlW2UIwZccezUA
Overview:
We are unfortunately ending the GenWhy Leaders Podcast. It has been an incredible journey with countless great guests, stories, and lessons-learned. But ultimately we broke the Golden Rule of podcasting. Listen to these last three episodes to learn more about the Golden Rule, and gain insights from our 100-episode experience.
Key Points:
0:00 to 4:30 - Why did you start the GenWhy Leaders Podcast?
4:30 to 6:30 - How Eric’s wife, Jonathan, and a few closest to Eric encouraged him to push on to his original 100-episode goal.
6:30 to 8:20 - What is the Golden Rule of podcasting and how did you break it?
8:20 to 10:20 - What tips do you have for others who are interested in starting a podcast?
10:20 to 12:10 - What did we do well from a podcasting and show production point of view?
12:10 to 15:30 - What do you think we could have done better or changed?
15:30 to 17:00 - What will you take from this experience?
17:00 to end - Thank you
Connect with Eric:
Website: www.genwhyleaders.com
LinkedIn: www.linkedin.com/in/ehughey
Overview:We are unfortunately ending the GenWhy Leaders Podcast. It has been an incredible journey with countless great guests, stories, and lessons-learned. But ultimately we broke the Golden Rule of podcasting. Listen to these last three episodes to learn more about the Golden Rule, and gain insights from our 100-episode experience.
Key Points:
0:00 to 2:00 - Tell people who you are and your involvement with the GenWhy Leaders Podcast.
2:00 to 3:45 - Why are we ending the show?
3:45 to 6:00 - The benefits of a 100-episode journey.
6:00 to 8:10 - What made you want to join Eric on the journey to 100 episodes?
8:10 to 10:20 - What platforms are we on, and which ones were successful?
10:20 to 11:30 - What did we do well on social media?
11:30 to 12:35 - What could we have improved upon or done better?
12:35 to 14:30 - What have been some of your lessons-learned after 100 episodes?
14:30 to 15:30 - What advice do you have for others who are interested in building a brand on social media?
15:30 to 16:30 - Outside of podcasting itself, what have you learned in terms of building a business?
16:30 to 18:00 - What will you do with your free time now that you don’t have the podcast?
18:00 to 19:00 - Where can people connect with you?
19:00 to end - Book recommendations
Books and resource recommendations:
The Charisma Myth by Olivia Fox Cabane
The Alter Ego Effect by Todd Herman
Connect with Jonathan:
LinkedIn: www.linkedin.com/in/jonhailepr
Check out Jonathan’s Music Mixes on Spotify: https://open.spotify.com/artist/44vXWoodPvFOipkP5JemIr?si=Ij0SSwV7RlW2UIwZccezUA
Overview:Daniel Lee is the Owner of Windura, Inc., a premium windows and doors installation company based in Kansas City. After climbing the corporate ladder at two different insurance companies, Daniel left Corporate America to buy Windura, a local small business. Listen to his compelling story of acquisition entrepreneurship.
Key Points:
0:00 to 2:30 - Who are you and what do you do?
2:30 to 4:30 - What's your Why? Why do what you do?
4:30 to 7:45 - What is acquisition entrepreneurship (AE) and when did you first learn about it?
7:45 to 11:15 - What made you want to leave Corporate America, and acquire a business after your corporate success? What was the reaction like from your friends and family?
11:15 to 15:00 - What types of businesses were you researching before buying one?
15:00 to 16:30 - What's your vision for the future? Acquire more businesses?
16:30 to 18:30 - Where do you feel like you’ve made the most impact within Windura?
18:30 to 21:00 - What effect did COVID shutdowns have on finalizing your acquisition?
21:00 to 23:30 - If you had a room full of 100 other current and aspiring entrepreneurs, what "lesson-learned" would you teach them?
23:30 to 24:45 - What books or resources would you recommend to others interested in acquisition entrepreneurship?
24:45 to end - Where can people follow you and support you?
Books and resources:
Book: Buy Then Build by Walker Deibel
Book: Great Game of Business by Jack Stack with Bo Burlingham
Podcast: How I Built this by Guy Raz
Connect with Daniel:
LinkedIn: www.linkedin.com/in/dglee1
Website: www.windura.com
Overview:Adam McGovern is the Owner of ACM Homes, a residential home construction and remodeling company, as well as Prairieside Concepts, an outdoor living space design and construction company. Adam tells us the importance of investing in your business first before taking a salary to accelerate your growth.
Key Points:0:00 to 2:10 - Who are you and what do you do?
2:10 to 4:10 - What was your justification or market demand for starting a second company?
4:10 to 5:35 - What’s your Why? What motivates you to own construction companies?
5:35 to 8:50 - Why is the housing market so crazy right now?
8:50 to 10:20 - The labor shortage in the trades is slowing down the pace of construction.
11:10 to 12:20 - If you weren’t in the construction industry, what would you be doing?
12:20 to 16:15 - If you had to speak to a room full of 100 other millennial-aged entrepreneurs, what lesson would you teach them, or how would you inspire them?
16:15 to 17:45 - Where can people follow you and support you?
17:45 to end - closing comments
Connect with Adam:ACM Homes website: www.acmhomesllc.com
Prairieside Concepts website: www.prairiesideconcepts.com
ACM Homes Instagram: @acmhomes
Prairieside Concepts Instagram: @prairiesideconcepts
Overview:
Nick Mikle is the owner of The Lawn Barber, a company focused on lawn care, landscaping, irrigation, seasonal cleanup, and snow removal in Lee’s Summit, Missouri, a suburb of Kansas City. Listen in as Nick tells us how he turned what was his high school business into his lifelong career. But it didn’t happen overnight. Nick has been building his business for almost 15 years.
Key Points:
0:00 to 1:50 - Tell listeners who you are and what you do.
1:50 to 2:55 - What was the intent of your business when you started it?
2:55 to 4:00 - What’s made you stick with the business for 14 years and serve the local community?
4:00 to 6:30 - Talk about the scaling of your business, comparing it from where it started to where it is now?
6:30 to 7:45 - What’s contributed the most to your growth?
7:45 to 9:05 - How has it been working with your Dad as the Co-Owner of the business?
9:05 to 12:30 - What are your plans for the next 5 years? Stabilize or aggressive growth?
12:30 to 13:30 - What would you be doing if you weren’t the Owner of The Lawn Barber.
13:30 to 14:45 - If you had to speak to a room full of 100 other entrepreneurs, what lesson would you teach them or how would you inspire them?
14:45 to end - Book recommendations and how to connect with Nick
Book recommendations:
Street Smarts by Bo Burlington
Connect with Nick:
Email: nick@kclawnbarber.com
Website: kclawnbarber.com
LinkedIn: www.linkedin.com/in/nick-mikle-2359704b
Overview:
Jeff VanDeusen is Founder of Scavenger Tech, an adventure-based product providing the hardware and software to power city-wide games, scavenger hunts and events that add valuable revenue streams to local businesses. Listen in as Jeff tells us the importance of doubling down on your strengths and building a team to supplement your weaknesses.
Key Points:
0:00 to 1:35 - Who are you and what do you do?
1:35 to 3:00 - Tell us the origin story of Scavenger Tech and why you originally made it.
3:00 to 4:30 - What made you come back to Scavenger Tech and try to make something of it after many years away?
4:30 to 5:45 - What’s your Why? What motivates you?
5:45 to 7:30 - What was the final straw or “threshold moment” where you knew this is something you had to commit to and develop it in a business?
7:30 to 11:30 - Tell us more about Scavenger Tech and the multiple iterations it’s had.
11:30 to 13:15 - The all-in-one sweet spot of a product, service, and experience.
13:15 to 16:15 - What locations are you operating in? What’s the status of your growth?
16:15 to 17:30 - What books or resources would you recommend to others?
17:30 to 18:45 - Where can people learn more about Scavenger Tech and connect with you?
18:45 to end - What words of wisdom do you have for other Millennial-aged entrepreneurs?
Book recommendations:
- Anything by MJ DeMarco
- The Art of Immersion
- Rich Dad Poor Dad
Connect with Jeff:
Website: www.scavenger-tech.com
LinkedIn: www.linkedin.com/in/jeff-vandeusen-72927a1b0
Overview:
Nyasha-Harmony Gutsa is the CEO of billy, an insurance and risk management platform, primarily focused on the construction industry. In this episode Nyasha tells us his journey of growing up in Zimbabwe, Africa to now living in New York and being the CEO of a successful saas company.
Key points:
0:00 to 5:40 - Tell us who you are, and what you do?
5:40 to 7:50 - What’s your Why?
7:50 to 13:00 - What got you started in aviation? How did you transition from that to software development?
13:00 to 15:45 - If you had to speak to a room full of 100 fellow young entrepreneurs, what lesson-learned would you teach them?
15:45 to 17:20 - Do you use a journal or any habitual systems to help you focus on your main goal?
17:20 to 20:30 - Book and resource recommendations.
20:30 to end - Where can people connect with you for business or personal advice?
Books and resources:
Daring Greatly by Brené Brown
Things Fall Apart by Chinua Achebe
Connect with Nyasha:
Website: billyforinsurance.com
LinkedIn: www.linkedin.com/in/nyasha-harmony-gutsa-0429b06
Overview:
Tyler Anthony is the Co-Owner of Triumph Construction Supply and also serves as the company's estimator. In a society of job-hoppers from corporation to corporation, listen in as Tyler tells us how taking a risk in joining a small company from its start has paid off after 10 years of hard work, dedication and loyalty.
Key points:
0:00 to 1:50 - Who are you, and what do you do?
1:50 to 3:50 - How’s business right now with many supply chain shortages?
3:50 to 5:45 - What’s your Why?
5:45 to 8:45 - What kept you from burning out, and encouraged you stay at your company for 10+ years?
8:45 to 10:15 - How did the co-owner opportunity happen?
10:15 to 11:45 - What was your thought process when making the decision to become a co-owner?
11:45 to 14:00 - If you had to speak to a room full of 100 other millennial entrepreneurs, what lesson-learned would you teach them?
14:00 to 17:30 - What kind of opportunities are out there in the B2B, labor and trade sectors?
17:30 to 19:30 - What books or resources would you recommend?
19:30 to end - Where can people connect with you?
Connect with Tyler:
Website: triumphconstructionsupply.com
Twitter: @TylerAnt3
LinkedIn: www.linkedin.com/in/tyler-anthony-b9418a30
Overview:
Sarry Ibrahim is the Founder of FIN Asset Protection, a financial planning firm with a speciality in the Infinite Banking Concept - also known as the Bank on Yourself Concept. Listen in as Sarry explains the benefits of this unique financial strategy.
Key points:
0:00 to 3:30 - Who are you and what do you do?
3:30 to 4:20 - What’s your why? What drives you as an entrepreneur?
4:20 to 9:15 - Explain the Bank on Yourself strategy.
9:15 to 12:50 - How is this method different than a 401K, IRA, Roth IRA, etc.
12:50 to 14:15 - What does this look like when you retire and want to take out the money?
14:15 to 16:15 - How do you as the advisor make money through this strategy?
16:15 to 19:10 - How do you evaluate the companies you work with and refer?
19:10 to 20:20 - Book recommendations (see below).
20:20 to end - Where can people connect with you?
Book and resource recommendations:
Become Your Own Banker by Nelson Nash
Napoleon Hill Books
Principles by Ray Dalio
Black Swan by Nassim Taleb
Connect with Sarry:
LinkedIn: www.linkedin.com/in/sarry-ibrahim-mba-ltcp-bank-on-you
Website: finassetprotection.com
Overview:
Warren Shaeffer is the Co-Founder and CEO of Knowable, an audio-first learning platform that allows users to learn today’s most in-demand skills with actionable, podcast-style lessons from top experts. Knowable was recently acquired by Medium, a new model for digital publishing.
Key points:
0:00 to 1:40 - Who are you, and what do you do?
1:40 to 2:30 - Tell us the origin story of Knowable.
2:30 to 3:45 - What’s the app and user experience feel like?
3:45 to 5:30 - What does the content development aspect look like? Who produces the content?
5:30 to 7:00 - How is Knowable different from Audible, Blinkist, Masterclass and other learning platforms?
7:00 to 10:00 - When was your first market echo when you knew things would take off?
10:00 to 13:00 - Explain your slogan of “take notice”
13:00 to 14:20 - What’s your Why?
14:20 to 16:20 - Book and resource recommendations.
16:20 to end - Where can people connect with you?
Book and resource recommendations:
Knowable App: knowable.fyi Books:The Joys of CompoundingYour Brain at WorkAmericana Working Backwards
Connect with Warren:
Website: knowable.fyiTwitter: @wwshaefLinkedIn: linkedin.com/in/warrenshaeffer
Overview:
Isaac Lee Collins is the owner of three Yogurtini franchise locations in the greater Kansas City Metro. Listen to this episode as Isaac breaks down the pros and cons of being a franchisee versus starting a business from scratch.
Key points:
0:00 to 4:00 - Who are you and what do you do?
4:00 to 5:30 - What’s your Why?
5:30 to 7:20 - What interested you about owning a Yogurtini franchise?
7:20 to 9:10 - What are the advantages of purchasing a franchise location, versus starting a business from scratch?
9:10 to 11:20 - Did you ever think about owning a non-food franchise?
11:35 to 15:20 - Did you need a coach or a broker to own a franchise?
15:20 to 16:50 - What’s been the hardest business of the three to start?
16:50 to 18:30 - What are the disadvantages of owning a franchise?
18:30 to 21:00 - What is the difference between a franchise and a license?
21:00 to 22:10 - What other general advice would you give listeners who are interested in owning a franchise?
22:10 to 24:00 - Resource recommendations. (see below)
24:00 to end - Where can people connect with you? (see below)
Resource recommendations:
Tony Robbins: www.tonyrobbins.comBrendon Burchard: www.growthday.com
Connect with Isaac:
Website: isaacleecollins.com
LinkedIn: linkedin.com/in/isaacleecollins
Overview:
GenWhy Leaders Podcast Host, Eric Hughey chats with Nick Pataro, Director of Sales at Aysling, and host of the MagHub Monday Podcast. They discuss the importance of why all media companies should have a podcast to complement their print and other digital advertising products.
Key points:
0:00 to 2:30 - Intro and MagHub Monday explained.
2:30 to 5:30 - Eric overviews his career and tells what he’s learned from sitting on all sides of the media desk.
5:30 to 6:45 - What media companies can learn from great marketers.
6:45 to 11:45 - Why should media companies start a podcast?
11:45 to 13:00 - All you need is time and a rockstar to launch a podcast.
13:00 to 15:15 - Your podcast needs its own brand. Plus, some helpful tips.
15:15 to 20:00 - How does a podcast help develop new sales and marketing leads?
20:00 to 22:15 - Final thoughts on why publishers should start a podcast.
22:15 to end - Where to connect with Eric, and the outro.
Check out Aysling and MagHub:
www.aysling.com
Connect with Nick:
LinkedIn.linkedin.com/in/nick-pataro
Overview:Chris Meade is the Co-Founder and CMO of CROSSNET, the world's first version of volleyball meets four-square. Join us for a discussion about how Chris made one of the fastest-growing, outdoor recreational products that led him to be recognized as a Forbes 30 Under 30 in 2021.
Key points:
0:00 to 2:00 - Who are you, and what is CROSSNET?
2:00 to 2:30 - Where are most of your customers at?
2:30 to 3:30 - What’s the origin story of CROSSNET?
3:20 to 4:00 - What was the initial concept and prototype?
4:00 to 5:00 - What’s your why?
5:00 to 6:10 - How was it transitioning from service based roles in your career, to being an entrepreneur of a physical product?
6:10 to 8:00 - How do you encourage listeners who have more soft skills and a creative background?
8:00 to 11:00 - What have been the highs and lows of keeping CROSSNET on a bootstrap budget from day one?
11:00 to 12:10 - What kept you going through the hard times for 2 years and working around the clock on a bootstrap budget?
12:10 to 13:10 - When did you know CROSSNET was going to take off?
13:10 to 15:30 - Are entrepreneurs wrong to follow their passion?
15:30 to end - Book recommendations and contact info (see below)
Book recommendations:
Double your profits by bob Fifer
Buy CROSSNET:
www.crossnetgame.com
Connect with Chris:
Email: chris@crossnetgame.com
LinkedIn: linkedin.com/in/cjmeade
Overview:
Courtney Tucker is a business coach and Mompreneur, who is the Owner of Hello Freedom, which helps coaches start, build, and scale online. Listen in as she explains the importance of finding coaches and mentors to grow your business, as well as how to balance life as a wife and mother.
Key points:
0:00 to 2:55 - Tell the audience who you are and what you do?
2:55 to 4:30 - What is your biggest take away from building a business and being able to retire your husband?
4:30 to 8:50 - What’s your why?
8:50 to 11:30 - How have mentors played a role in your life?
11:30 to 12:30 - The 3 main benefits of having a coach.
12:30 to 15:00 - How do you find a mentor that’s the best fit for you?
15:00 to 15:30 - What type of coaches are you investing in currently?
15:30 to 17:00 - What’s better - paid or unpaid coach and mentor relationships?
17:00 to 22:00 - Describe your relationship with failure and how you’ve overcome tough times.
22:00 to 24:40 - How to bounce back from a failure.
24:40 to 26:15 - Book recommendations
26:15 to 27:00 - Where can people connect with you?
Book recommendations:
Compound Effect by Darren Hardy
You’re a Badass at Making Money by Jern Sincero
The Monk Who Sold his Ferrari
Connect with Courtney:
Facebook Group: https://www.facebook.com/groups/courtneytucker
Instagram: courtneytucker_
Website: hellofreedom.co
Overview:
Jeremy Parker is the Co-Founder and CEO of Swag.com, which helps companies create and distribute quality swag that people will actually want to keep. They work with thousands of companies including Facebook, Google, Amazon, Microsoft, Harry's, Starbucks, Uber, Spotify, Netflix and Tik Tok.
Key points:
0:00 to 3:00 - Jeremy explains who he is, and what Swag.com does.
3:00 to 5:35 - Jeremy tells us his business model and the unique ecommerce distribution system driving it.
5:35 to 6:45 - What’s your why?
6:45 to 9:00 - Jeremy’s connection to NBA Atlanta Hawks Owner Jesse Itzler, and their previous business venture that was acquired.
9:00 to 13:55 - Why start a swag company instead of another type of company?
13:55 to 18:30 - Jeremy explains their decision process for selecting top-of-the-line swag that people will actually want.
18:30 to 20:10 - What’s your vision for the company in the future?
20:10 to 21:40 - Jeremy explains why fear of failure and overthinking keeps entrepreneurs from starting and growing businesses.
21:40 to 22:40 - Book recommendations (see below)
22:40 to 24:00 - Where can people connect with you, Jeremy? (see below)
Book recommendations:
Shoe Dog by Phil Knight
Connect with Jeremy:
Email: jeremy@swag.com
LinkedIn: linkedin.com/in/jeremyianparker
Website: swag.com
Overview:John James is the Founder & President of SignBird, a marketing agency for the out-of-home and billboard advertising industry. Listen in as we discuss with John the billboard industry’s high barrier of entry, and how he’s managed to bring it some much needed marketing innovation. We may or may not pepper in a few bird puns along the way.
Key points:
0:00 to 3:30 - John tells us who he is and explains how SignBird began.
3:30 to 5:05 - John explains his “why” and what drives him as an entrepreneur.
5:05 to 6:45 - Being the captain of your own ship has important advantages.
6:45 to 9:00 - What was the last straw that pushed you across the threshold into entrepreneurship?
9:00 to 17:00 - Why is the billboard industry a legacy industry with a high barrier of entry?
17:00 to 20:20 - What marketing and technology strategies are you using to bring innovation to this industry?
20:20 to 23:30 - What’s your vision for the future of SignBird?
23:30 to 24:15 - How to connect with John? (see below)
24:15 to 29:40 - What books or resources would you recommend to our listeners? (see below)
Book recommendation:
The $100 Startup by Chris Guillebeau
Connect with John:
Email: john@signbird.io
LinkedIn: linkedin.com/in/john-james-3265b397/
Website: signbird.io
Overview:
Rich Sanchez is an investor, advisor, and speaker. He is currently the Co-Founder and Managing Partner of Pierson Equity Group as well as the Founder & CEO of Product Fit. Listen in as he explains the moment he knew he had to make a career change to compress time and achieve his ideal lifestyle.
Key points:
0:00 to 4:10 - Get to know Rich and his career path.
4:10 to 8:15 - Learn about Rich’s motivation to leave high-status corporate jobs.
8:15 to 13:00 - Rich explains imposter syndrome and how he uses meditation to overcome those feelings.
13:00 to 15:35 - Learn more about the typical private equity business model.
15:35 to 18:35 - How to build trust and credibility when you’re pivoting into a new industry.
18:35 to 22:30 - How do you go about finding the deals and opportunities for investors, as well as finding the investors themselves?
22:30 to 22:45 - The difference between private equity and venture capital.
22:45 to 28:00 - What are the hot industries in acquisition entrepreneurship?
28:00 to 30:00 - How do you handle the pressures of dealing with millions
30:00 to 30:30 - The importance of delegation and having a support team.
30:30 to 34:00 - Book recommendations and contact info.
Connect with Rich:
LinkedIn: linkedin.com/in/richesanchez
Product Fit: aproductfit.com
Pierson Equity Group: piersonequitygroup.com
Check out Muse Meditation device: choosemuse.com
Overview:If you look up the term “Power Networker”, the definition is listed as “Scott Havens.” Listen to this episode, as Scott explains how he has become known as the “worst salesman in the world” for the non-traditional, yet successful ways he is able to add value to countless corporations in the Kansas City region. He currently is a Vice President and Shareholder of HUB International, a full service global insurance broker. He is also President of Top Gun KC, a peer group of Executive Kansas City Leaders born in the 80's & 90's. To see the other organizations Scott is involved with, check out his LinkedIn profile in the link below.
Key points:
0:00 to 3:30 - Get to know Scott.
3:30 to 9:15 - How to GIVE value, in a world that just wants to take.
9:15 to 10:45 - How Scott manages to run 13 peer groups, sit on 6 boards, and produce 3 podcasts.
10:45 to 14:30 - What’s the story behind “Top Gun,” and “Drinks with Leaders”?
14:30 to 20:00 - Is Scott the worst salesman in the world?
20:00 to 22:45 - Scott flips the mic on Eric and asks him some questions.
22:45 to 26:20 - Parting thoughts from Scott.
Connect with Scott:
LinkedIn: linkedin.com/in/scotthavens
Top Gun: topgunkc.com
Overview:
GenWhy Leaders Podcast Host, Eric Hughey sits down with previous episode 049 guest Cody Isabel to flip the mic on Eric and have him explain his hero’s journey into entrepreneurship. Cody is the Founder and CEO of CBAi, as well as Heros.ai, and runs a show called The Student Podcast.
Key points:
0:00 to 4:00 - Eric explains his background and career
4:00 to 7:15 - What’s been your favorite call to adventure?
7:15 to 9:25 - Who are your mentors?
9:25 to 11:55 - How are you seeking out mentors?
11:55 to 18:55 - When did you “cross the threshold” into your heroic moment? / Do your inputs match your outputs?
18:55 to 24:55 - What caves have you been in? What did you learn while you were in them?
24:55 to 28:30 - What are your superpowers? “Act. Access. Adjust.”- explained.
28:30 to 33:00 - What are some of your habits that you live by?
33:00 to 36:05 - What are you becoming? What is your mission?
36:05 to 38:00 - Closing thoughts
Connect with Cody:
LinkedIn: linkedin.com/in/cody-isabel
CBAi: cbai.tech
Heros.ai: cbaneurotech.io
About Jon:
Jon Shanahan is the Founder and President of The Kavalier, as well as Co-Founder and CMO of Stryx. The Kavalier is a menswear review website and YouTube channel dedicated to helping guys look better, feel better, and live better. Stryx engineers discreet products uniquely for men, so that men can easily and comfortably look their best.
About Pitch Anything (from Amazon product page):
Whether you're selling ideas to investors, pitching a client for a new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn't an art—it's a simple science. Applying the latest findings in the field of neuroeconomics while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
- Setting the Frame
- Telling the Story
- Revealing the Intrigue
- Offering the Prize
- Nailing the Hookpoint
- Getting a Decision
One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.
Order Pitch Anything on Amazon: amzn.to/3jNi2EH
How to connect with Jon:
LinkedIn: linkedin.com/in/shanahanjon
Stryx: stryx.com
The Kavalier: thekavalier.com
The Kavalier’s YouTube Page: https://www.youtube.com/channel/UCBkL03Y0hIZAsv3rWyrSCtw
Overview:
Sam Noel is the Co-Founder of Treasure Advertising, a digital marketing and advertising firm. Sam explains the importance of treasuring people in your life and in your business, as well as the 3 types of relationships every young entrepreneur should develop.
Key points:
0:00 to 4:00 - Learn about Sam and Treasure Advertising
4:00 to 7:00 - Sam tells us his personal “Why”, as well as why he decided to start a marketing firm with his sister
7:00 to 8:30 - Where did the name “Treasure” in your business come from?
8:30 to 13:45 - The 3 types of relationships you should have - investors, investments, and partners
13:45 to 16:00 - What’s the vision for Treasure Advertising?
16:00 to 19:30 - Sam’s book recommendations
Book recommendations:
Rich Dad Poor Dad by Robert Kiyosaki: www.richdad.com
How to Win Friends and Influence People by Dale Carnegie:
www.barnesandnoble.com/w/how-to-win-friends-and-influence-people-dale-carnegie/1100370318
The Lean Start-up: theleanstartup.com/book
The Bible: csbible.com
Connect with Sam:
LinkedIn: linkedin.com/in/samuel-noel-ta
Email: samuel@treasureadvertising.com
Phone: 816-916-5053
Overview:
Peyton Warwick is the Founder of AUX Partners, a Full Scale Tech, Sales, Marketing & Management Search Firm; and he is also the Co-Founder of Meld, a marketing technology collective. Hear from Peyton as he explains the need to find good mentors and coaches early in your career, train hard, and then put your skills to work by becoming your own boss as quickly as possible.
Key points:
0:00 to 6:00: Learn about Peyton, his background, and how he started his companies
6:00 to 9:30: How to pick the industry you want to work in, and the importance of envisioning your own future
9:30 to 13:45: Learn about Peyton’s Why, and his focus on Freedom
13:45 to 19:00: How to compete in an industry that has a low barrier of entry
19:00 to 22:00: Peyton’s anxious concern with the millennial generation
Connect with Peyton:
LinkedIn: linkedin.com/in/peyton-warwick
Overview:
Jerome Myers is a corporate America dropout who helps others exit the Matrix. He is the Founder of Dream Catchers; Owner of The Myers Development Group; Founder of Myers Methods; Co-Host of the Compression Podcast; and a Life Coach for Guards Down.
Jerome’s story:
From the outside looking in, everything in my world was going to plan. My career was attached to a rocket. I was already making over 100 k, and I just finished my MBA at night. I'd married my college sweetheart a few years earlier, and our first daughter was happy and healthy. I had money in the bank, a huge house, my dream car, and the ability to travel out of the country regularly, but I was empty on the inside. I think most of us are like that.
We are silently asking ourselves, is this all there is to life?
Finally, I started asking my friends this same question and realized they were asking it too.
I decided we have to fix this.
After building a 20 MM division at a construction company and having to layoff my teammates two years in a row, I'd had enough and decided to become a full-time real estate entrepreneur.
My approach to (YOU):
In my approach to coaching we use trust, openness, compassion and direct communication to guide our clients on a range of professional and personal issues. By harnessing the power of counseling, consulting and mentoring we help them find their inspiration and use it as fuel to build the life they desire.
Our process is simple, we gain clarity around the current situation, perform a gap assessment to see what resources are missing, then create a customized strategy that delivers RESULTS.
Service offered:
► 1 on 1 transformational coaching
► Leadership training
► Small group coaching
► Corporate exit plans
► Multifamily real estate coaching
To learn more, schedule a 15-minute consult https://calendly.com/d3v3loping/15-minute-1-on-1
Link to the “Centered Life” graphic:
www.dreamsshouldbereal.com/welcome33307262
You know what’s holding you back?
The story you’re telling yourself.
Book recommendation:
The Four Agreements:
www.amazon.com/Four-Agreements-Practical-Personal-Freedom-ebook/dp/B005BRS8Z6
Connect with Jerome:
Website: www.dreamsshouldbereal.com
LinkedIn: www.linkedin.com/in/jeromemyers
Show overview:
Lauren Conaway is the Founder and CEO of InnovateHer, a community providing inclusive support to all women, promoting diversity and advancing the professional goals of women in the Kansas City area. She is also the Owner and CEO of Ideative Creative, a marketing firm for small and midsize businesses, as well as a Co-Host of the Startup Hustle Podcast.
More About IHKC:
Our Vision: InnovateHER KC believes in a world where womxn of all backgrounds and creeds are empowered and encouraged to lead - and have all the knowledge, support, and resources they need to radically, positively change the world for the better.
Our Mission: To activate, elevate and encourage female and female-identifying leaders across Kansas City through supportive community, connections, championship and mentorship.
Who We Are: InnovateHER KC serves womxn of all backgrounds, transcending industry and sector. Our members represent a wide array of industries, orientations, and attitudes but all are leaders in Kansas City at the micro or macro level. We serve our members through six pillars of action: social connection, professional development, mentorship, championship, amplification of work and resource sharing.
How to connect with Lauren:
- InnovateHER website: innovateherkc.com
- Lauren’s LinkedIn: linkedin.com/in/laurenconaway
- Lauren’s email: lauren@innovateherkc.com
Overview:
Amos King is the CEO at Binary Noggin, a team of software engineers and architects focused on building technically superior products for companies ranging from small start-ups to Fortune 500 Companies.
More about about Amos:
Founder and CEO Amos King is an Agile practitioner who loves writing great code and helping others develop ingenious solutions across a broad range of verticals. A leading expert in emerging software languages, Amos approaches every project with curiosity and a collaborative mindset. As champion of Binary Noggin’s culture, Amos fosters integrity, trust and continual growth internally and among clients.
A frequent speaker at conferences like ElixirConf and Lonestar Elixir, Amos also co-hosts the popular podcasts, Elixir Outlaws and This Agile Life. In his free time, he’s active in the Elixir community as a mentor, meetup organizer and book reviewer.
More about Binary Noggin:
Founded in 2007, Binary Noggin is a team of software engineers and architects focused on building technically superior products. We use our expertise in Elixir, Ruby, Phoenix, Nerves and other open source technologies to develop sustainable solutions. Binary Noggin uses Agile methodologies to test each iteration and introduce strategies that make the software development process more effective for your company’s long-term success.
Book recommendations:
Atomic Habits by James Clear: jamesclear.com/atomic-habits
Connect with Amos:
LinkedIn: www.linkedin.com/in/amosking
Website: binarynoggin.com
Email: amos@binarynoggin.com
Overview:
Walker Deibel is a serial acquisition entrepreneur, bestselling author, and M&A advisor. Walker acquired seven companies over ten years and co-founded several startups. His bestselling book, Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game, released to critical acclaim including being recognized by Forbes as “one of the top 7 books all entrepreneurs must read,” and is currently being used in many universities.
His book and educational company of the same name, share his experiences and frameworks to help entrepreneurs learn why buying an existing company is often a better route for entrepreneurs, and how to do it. Their flagship program, the Acquisition Lab, offers buy-side M&A services for first time financial buyers in a do-it-with-you service; providing information, coaching, tools, and community.
About Buy Then Build:
Buy Then Build provides education and the first "do-it-with-you" buy side advisory programs for acquisition entrepreneurs. A flagship program, the Acquisition Lab, provides searchers with world-class training, group coaching, tools, and community, with experienced acquisition entrepreneurs and expansive network of lenders and professionals.
Connect with Walker:
LinkedIn: www.linkedin.com/in/walkerdeibel
Website: buythenbuild.com
Overview:Our very own Eric Hughey recently joined brothers Kevin Ritz and Danny Ritz on State Your Line: A Kansas City Podcast. Their show is a weekly podcast for Kansas Citians by Kansas Citians, hosted by the Ritz brothers. Kevin & Danny cover all things Kansas City on both sides of State Line Rd. Each episode features a new guest who is doing something interesting in Kansas City. Check them out at stateyourline.com
State Your Line’s Story:Back in 2019 Kevin had just broke his leg and had a lot of extra time on his hands. As he looked for new hobbies, he noticed there wasn't a Kansas City centric podcast out there. Kevin and Danny, brothers separated by just 18 months, got to work on creating a premise for a podcast about Kansas City. After a few months of trial and error, equipment was bought, a trial episode recorded, and a pilot episode made public. From there, the podcast took off like the brothers could have never imagined. Within the first 4 months, they had won "Best Local Podcast" in Kansas City Magazine and The Pitch. Within 6 months, the Ritz brothers were sitting in the Mayors office, interviewing the Mayor of Kansas City, Quinton Lucas.
Each episode features the brothers' banter of the goings on in Kansas City and a little debate about classic Kansas City things: BBQ, Chiefs, Royals, local beers, and much more. Each episode also features an interview with a guest from around Kansas City. We've talked to the Mayor, CEOs, entrepreneurs, business owners, professional athletes, you name it! You can listen to State Your Line wherever you listen to your podcasts
Connect with them on LinkedIn:
Kevin Ritz: linkedin.com/in/kevin-ritz-15262879/
Danny Ritz: linkedin.com/in/danny-ritz-59b4b1a2/
Show overview:
Chris Stathos is the Partnership Development Manager for the Super Bowl LIV Champions - the Kansas City Chiefs. We discuss the ways listeners can relentlessly position themselves for long term success by intentionally seeking out people and moments that can accelerate their careers.
Advice for young professionals seeking out mentors:
Never appear desperate or needy. Most mentorships occur organically through long-term relationships. Most of the time mentors will actually seek you out first. Again, this is not them saying “Let me mentor you,” but they identify your strengths, energy, and professionalism, and trust you with work, projects, and other business or personal information.
Rest vs. Restoration:
Chris encourages listeners to be active in their restoration time. You can tackle big goals if you’re running on empty. After a challenging year of the COVID-19 pandemic, many people got plenty of rest when stuck in their homes. However, doing so was met with many mental and physical challenges. Rest is binging Netflix for hours. Restoration is doing something you love, that you enjoy, that recharges you.
Passion for Youth:
Chris had a lot of mentors positively impact his life and help him in his career. He is passionate about paying it forward by helping ambitious students and young professionals rewrite the rule books of their lives.
How to connect with Chris:
LinkedIn: linkedin.com/in/chrisstathos
Show overview:
Angel McGee is the Manager of Community Partnerships & Events at the Kansas City Royals, as well as a Field Coordinator for the Kansas City Chiefs.
Unify people through sports:
Sports is a great escape from reality for most fans. Whatever is going on in a person’s life, they know their home team will always be there for them. It is also usually a discussion point with friends, family, and co-workers. Most importantly, sports have a tremendous impact on youth, with kids idolizing their favorite players. Angel appreciates the impact sports have on each and every community.
Discipline’s carry-over from sports:
Sports teaches discipline for an athlete’s entire life. You won’t always win every “game.” When you do lose, you have to pick yourself back up, practice, and get better. Angel faced plenty of adversity when being rejected for many different roles in her career. But she didn’t let that stop her, and has climbed the ladder within the Royals organization and is now on her 5th position.
Resource recommendations:
More than a Season by Royals’ General Manager Dayton Moore:
https://www.amazon.com/More-Than-Season-Building-Championship/dp/1629372676
How to connect with Angel:
Email: Angel.McGee@royals.com
LinkedIn: linkedin.com/in/angelmcgee
Show overview:
Jon Shanahan is the Founder and President of The Kavalier, as well as Co-Founder and CMO of Stryx. The Kavalier is a menswear review website and YouTube channel dedicated to helping guys look better, feel better, and live better. Stryx engineers discreet products uniquely for men, so that men can easily and comfortably look their best.
Resource recommendations:
- Find a mentor that takes interest in you
- Audible for audiobooks
- The Startup Podcast/Gimlet: gimletmedia.com/shows/startup
- Pat Flynn’s Smart Passive Income: smartpassiveincome.com
- No Rules Rules by Reed Hastings: www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860
How to connect with Tom:
LinkedIn: linkedin.com/in/shanahanjon
Stryx: stryx.com
The Kavalier: thekavalier.com
The Kavalier’s YouTube Page: https://www.youtube.com/channel/UCBkL03Y0hIZAsv3rWyrSCtw
Show overview:
Tom Burden is an inventor and the CEO of Grypmat. As seen on SharkTank, Grypmat is a flexible, non-magnetic tool mat. Tom has also been recognized as a Forbes 30 Under 30 honoree, and the Grypmat has been featured on the cover of TIME Magazine. Listen in as Tom tells the origin story of Grypmat, as well as his experience of being on SharkTank.
Watch the Shark Tank episode with Tom pitching:
https://www.facebook.com/watch/?ref=search&v=10155123189939352&external_log_id=74baad83-28c5-4480-bb63-f752c3e06a76&q=tom%20burden%20shark%20tank
Key piece of advice for aspiring entrepreneurs:
Be persistent, and never give up. If you keep going, you will make it. But at the same time, never get comfortable because challenges and adversity can appear in a moment’s notice.
How to get on SharkTank:
Find the online application through the show’s website. Or build enough klout online through social media or other platforms like Kickstarter. Most importantly, be able to tell a great story and be compelling.
Resource recommendations:
Eric Thomas: etinspires.com/home
Book: Illusion of Money: kylecease.com/illusion/
How to connect with Tom:
Instagram: @tom26burden
Show overview:
Mitch Case is the Owner and Founder of More than a Meal, which helps businesses and sales teams strengthen their most valued relationships through simple, personalized meal kits. Mitch quit his job in commercial HVAC sales to pursue entrepreneurship, spend more time with his family, and help business owners and sales leaders engage their employees and clients in unique ways.
How was it telling your boss you were quitting?
It was the most liberating experience Mitch has ever been through. Just thinking about it still gets him excited. Work was great and he likes his job, but Mitch had grand visions of the next step in life, and unfortunately his employer was not part of that vision. Luckily, Mitch’s boss was understanding.
About More than a Meal:
Like many successful entrepreneurs, Mitch and his wife listened to their customers and what the market wanted and acted on the feedback. Originally starting with a B2C focus as “Mommy Meals” Mitch pivoted the business to “More than a Meal” to more broadly focus on B2B and help businesses better serve their employees and clients.
You should be embarrassed!
One of the key takeaways from the interview with Mitch is a story he told us about an interaction with a mentor. As a perfectionist, Mitch was hesitant to send out the first few meal kit deliveries. However, a mentor told him that if he isn’t totally embarrassed by the first few he sends out, he is too late. Wise words to live by for all entrepreneurs with a product or service.
Book recommendations:
The Go-Giver - Bob Burg
7 Levels of Communication - Michael Maher
Giftology - John Ruhlin
How to contact Mitch:
Email: mitchc@morethanamealco.com
LinkedIn: linkedin.com/in/mitchellcase
Website: morethanamealco.com
Show overview:
Lindsay Jarquio is the Manager of the Centurions Leadership Program at the Greater Kansas City Chamber of Commerce. We discuss all things Centurions, KC Chamber, and the importance of lifelong learning for a millennial’s career path. The key takeaway is that the ability to impact the local community will always outweigh accolades and certifications.
About the KC Chamber and Centurions:
The KC Chamber is a membership organization that represents more than 2,250 companies and 300,000 employees across the Greater Kansas City region. It focuses on three key areas that benefit members: growing the region’s economy, advocating businesses’ interests in the public policy arena, and providing innovative programs and resources that help members grow their businesses.
The Centurions Program is a two-year leadership development program that prepares greater Kansas City’s emerging leaders for roles including judges, CEOs, and nonprofit executives. Centurions is an unequaled training ground for future Kansas City leaders.
Learn, Serve, Lead:
The Centurions program lives by a mantra of Learn, Serve, Lead. Centurions participate in monthly task forces that help tackle issues facing the region. They are also required to complete a minimum of 20 hours of community service each year, and collectively contribute thousands of hours in community service to the KC community each year.
Resource recommendations:
Harvard Business Review’s Women at Work Podcast
Professional AF Podcast
All In Startup
How to connect with Lindsay:
Email: Jarquio@kcchamber.com
LinkedIn: linkedin.com/in/lindsayjarquio/
Centurions website:
kcchamber.com/what-we-do/professional-development/centurions
Show Overview:
Kwaku Duah is the Owner and Founder of Six5ive Media, as well as Global Waves. Six5ive Media is his DJ business, and GlobalWaves is a non-profit, event production company that provides a worldwide music experience.
Leave your handprint:
This is a mantra that Kwaku lives by. His belief is that each and every human is born individualistic with unique traits. If everyone lives out their passions and skills, it will make the world a better place.
Searching for purpose:
If you’re searching for your purpose, Kwaku encourages everyone to be patient with it, as he believes it is a completely devine process. Once you do have your “light bulb” moment, run with it and never look back.
Coming together:
In a year of turmoil on multiple levels, Kwaku believes that focusing on helping others and being outward focused will help all of us get past culture tensions that arose in 2020.
Resource recommendations:
7 Spiritual Laws of Success: by Deepak Chopra
Charlie Rocket
Connect with Kawku:
Website:www.djsix5ive.com
Podcast - The Passionate Creative$ - anchor.fm/djsix5ive/support
LinkedIn: linkedin.com/in/duahkwaku
Show Overview:
Jeff Evans is the Owner & CEO at Mean Mule Distilling co., an agave-based distillery in Kansas City, Missouri. Jeff tells us about the rich history of the Mean Mule brand, as well as what sets it apart from other distilleries in the area. He also tells us about his top lessons learned from being an entrepreneur.
What’s the deal with agave, and how it is different from other spirits?
Learn all the in’s and out’s of agave on the Mean Mule FAQ page by clicking here.
Top lessons learned:
- If it feels too good to be true, it’s too good to be true.
- Everything costs something.
- Don’t make it hard for people to give you money.
- Business is hard, but it’s harder if you don’t have sales.
Characteristics of a good entrepreneur:
- Tenacious - never quit and never let go of your end goal
- Find people and teammates you can rely on
Connect with Jeff:
LinkedIn: linkedin.com/in/jeff-evans-875a0325/
Website: meanmuledistilling.co
Terry Iverson is the President and CEO of Iverson and Company, a sales and service organization that offers engineered manufacturing process solutions. He is also the Founder of Champion Now, and the author of “Finding America's Greatest Champion,” which both focus on raising awareness of changing the perception of the manufacturing industry and skilled labor jobs in the United States.
In this episode, Eric Hughey, founder and host of the GenWhy Leaders Podcast, announces the winners of the GenWhy Leaders Awards. Andrew Potter, Founder of RoKC, as well as several other companies is the 2020 Mentor of the Year. Andy Rieger, and Lucy Reiger, of J. Rieger & Co., are the 2020 Leaders of the Year. It was a difficult selection process, but these winners demonstrated incredible passion for the companies they started, as well as commitment to the Kansas City community during an incredibly challenging year.
After a long break, WE ARE BACK! On this episode we will cover two key updates. The first being that the host, Eric Hughey started another entrepreneurial endeavor with Vessel Media. The second being that we are niching down the focus of the show to help those aspiring entrepreneurs go from employee to boss.
- What's the new business you may ask?
-
- Vessel Media (vessel-media.com)
- It's mission is to help keep small and mid-size media outlets or publishers afloat, and guide them to new revenue streams.
- Eric felt called to do this as the next step in his entrepreneurial journey.
- He had a light bulb moment when he could package his knowledge and experiences to deliver it to these types of businesses as a value proposition. This was a sweet spot of where he could add value because he collectively spent 3 years in corporate PR and media, 3 years at agencies, and most recently the last 3 years at a publisher.
- Podcasting is an interesting tie-in, because it is very much in line with the modern lean media model. Eric encourages you all with this -- to always reflect on your experiences and knowledge, because they can all snowball build momentum for big opportunities.
- If you know any businesses operating from advertiser or subscriber revenue, and needs help growing their business, please send them Eric’s way. You can reach him at eric@vessel-media.com, or go to vessel-media.com and find him there.
- What's the new focus of the show?
-
- Not so much a new focus, just focusing further on a single niche.
- Tried to treat this podcast as an open learning experience for me. Act, Assess, Adjust. Time to adjust because we are 75% the way to our 100 episode goal, and the numbers aren't where we want them to be.
- No surprise the last episode we published before going on pause also talked about this topic, “The riches are in the niches”.
- Also received feedback from peers and mentors about the importance of doing this to better add value to a specific audience.
- If you'd been a listener you know that we were focused on creating both millennial business leaders (within a corporation), and entrepreneurs.
- But now, we're going to be solely focused on the entrepreneurship portion, and helping those who are aspiring to make the leap from having a job, to being their own boss.
- We'll continue to interview people and learn from their successes and failures and provide you value as best as possible.
Show Overview: Ryan Mason is CEO of two companies - Luxe Brand & BizBuzz, and was recently recognized as both a Yahoo! & Fox News Top Entrepreneur. Luxe Brand offers luxury shoelaces in a variety of styles, colors, fits and finishes. In this episode we talk about how Ryan ventured down the path of starting a shoelace company, and what’s led him to be recognized by a variety of media outlets such as Good Morning America and NFL Network.
Blazing his own trail:As the son of a former NFL player, Ryan found himself on a similar path. But he realized football wasn’t for him, and he wanted to be an entrepreneur. He quit football and school to pursue his first entrepreneurial endeavor, and the rest is history.
How Luxe Brand started:Ryan had a passion for shoes, but wanted to do something fresh and original. He discovered other companies focused on drawing on shoes, rebuilding shoes, etc. But no company was focused on luxury shoe laces that could go on almost any pair of shoes.
Business asks:Luxe Brand - Ryan wants the company to be impactful in various communities across the U.S. If there is a cause or charity that aligns with Luxe Brand, please r each out to Ryan.
BizBuzz - please consider visiting his website and determine if the program is for you. His mission is to help 100 businesses.
Connect with Ryan :
Website: ryandmason.com
LinkedIn: linkedin.com/in/ryandmason
Show Overview: Connor Montgomery describes himself as someone who builds things that make your day better. Previously working for Pinterest for seven years as a Software Engineer, Connor is now part of a new startup The Browser Company which is building a better way to use the Internet.
More about Connor:He is the son of Jeff Montgomery, who is a former Kansas City Royals pitcher and now broadcaster for the team. Growing up, Connor pursued a potential career in baseball, but decided to instead focus on building a family and started to look for a new passion. In college, this was journalism, but he then switched to computer science after realizing it was what he enjoyed in his free time.
Connor began coding when he was around 10-years-old. Fast-forward to college and he quickly realized he already knew more than the information that was being taught to him. He often found himself correcting some of his professors. He also had a job offer from Pinterest and decided to take a “calculated risk” and withdraw from college.
Make bold decisions: After withdrawing from college, Connor found an internship in San Francisco that allowed him to further pursue his journey into computer science. This was the beginning of Connor’s career in technology, which he describes as an exciting roller coaster ride. He crossed paths with a variety of famous business professionals within the technology sector, including Ev Williams - the Founder of Twitter.
They're people too:After growing up with a famous MLB player as a father and now encountering many big tech CEO’s throughout his career, Connor has sound advice for connecting with high-status people. They are people too. Regardless of who you meet, remember everyone started somewhere, and more than likely they will be kind enough to offer you some type of advice along the way.
DO THE THING:Connor encourages other business-minded millennials to get past apprehensiveness and fear and to just jump out and do what they feel called to do. Go do the thing!
Connect with Connor:Website: www.cnnr.meTwitter: @Connor
Show overview:Rob Hughey is the co-founder of Team Cura, a company with a mission to dramatically improve high school athletes’ recruiting readiness by improving their character with interpersonal skills training, confidence building, and performance improvement
Rob’s Why:Rob saw a need to help young student athletes become recognized by collegiate programs. Rob played golf at the University of Central Missouri and struggled to gain attention from colleges for an athletic scholarship. He decided to create a company that focuses on the intangible, interpersonal skills that help high school athletes gain more attention.
Furthermore, Rob explains how high school students, to no fault of their own, haven’t had the professional experience needed to be successful. Rob wanted to provide the educational materials needed in order to be successful both in the classroom and in the business world. He wanted to help students have the opportunity to apply for athletic scholarships and save thousands of dollars during their college years.
Creating Team Cura:From personal experience, Rob saw a need to help high school students gain experience and valuable skills for after graduation. He talked with both hiring professionals as well as friends with kids that see an issue with helping be recognized by colleges. He decided to create a solution to this problem.
With the experience of being both a high school and college student athlete, he knew first hand how difficult the process can be but how beneficial it is to lessen student debt with athletic scholarships. He also utilized the skills from his mom being both a college professor and experience in HR. By blending all these skills and experiences together, they knew they wanted to create a solution.
Advice to other entrepreneurs:Go forward and do. Oftentimes, entrepreneurs have this idea and continue to do research and find out more information, but never take that initial step and begin. If the idea works, you know what to do next time. If the idea doesn’t work, it’s not the end of the world. You just need to fix it and find a way to do it better.
Dealing with indirect competitors:Although there are several other platforms that help students market themselves to colleges, Rob mentions how their platform and product is more niche and direct. Their product hits needs that had not yet been satisfied.
Book recommendations:Malcolm Gladwell:
Talking to Strangers: What We Should Know About the People We Don't Know
Outliers: The Story of Success
Michael Pantalon: Instant Influence: How to Get Anyone to Do Anything - Fast
Peter Thiel- Zero to One: Notes on Startups, or How to Build the Future Diana Kander- All In Startup: Launching a New Idea When Everything Is on the Line: “Customers don’t buy products, they buy solutions to their problems”
-Recommended by our founder, Eric Hughey
How to reach Rob:
Instagram: @robhughey
Email: rob@teamcura.com
Phone: 720-297-7199
Show overview: Jon Thomas is the owner of Precision Fitness KC, a personal training company that encourages, inspires and challenges people to take control of their lives with a proper dose of exercise and a sustainable approach to nutrition.
Big picture:Jon is an entrepreneur who realized he could make a living from one of his greatest passions, and not wait until he was retired to be free from a 9 to 5 job. He wanted to enjoy life now and pursue a career he loved.
Make an exit plan:Much like other entrepreneurs we’ve interviewed, Jon minimized risk before making the leap and quitting his full time job. He and his wife paid down a large sum of debt, and he built up his client base for personal training before he left his corporate career. He encourages others to do the same and be smart about their decisions when quitting their jobs to pursue passions.
Faith and fitness:As a Christian, he is confident that God has led him on a great path in life, and that all his experiences have accumulated to where he is today. For instance, he left a job at a large construction firm based in Kansas City - JE Dunn to pursue Precision Fitness. But without his construction experience, he would have never had the skills and knowledge to build the addition on to his house where he now trains and coaches his clients. Even if his personal training business would fail (which we know it won’t) he is confident it is all part of God’s plan to lead him to the next thing.
Book recommendation:The Compound Effect, by Darren Hardy: https://bit.ly/3m9B9Yu
Business ask:If any GenWhy Leaders Podcast listeners build or maintain websites or social media platforms, feel free to reach out to Jon to discuss opportunities.
Get in contact with Jon:(816) 394-8918PrecisionFitnessKC@gmail.com
Show overview: In this episode we interview Alison Hop, Vice President of Commerce at Ministry of Supply. Ministry of Supply is a high performance business wear men's and women's fashion brand. Alison’s job is to oversee all digital marketing, brand marketing, performance marketing and advertising. Alison explains what it is like to work for a technology-based clothing company and how she adds value to her team.
Alison’s Why: She mentions that her why is constantly changing. Every role she takes on and every industry she works in determines what her why is at that time. At her core, she has a passion for fashion and the retail industry. She believes in the power of what you wear and how it can change your mood and your day.
Why work for Ministry of Supply? The decision came after she had decided to move to Boston and needed to look for a new job. After working for several years, she had come up with a list of what mattered to her within a company and what she was looking for. Luckily, she saw Ministry of Supply was hiring and it matched everything she was looking for.
Putting her mark on the company: Alison explains how her small team each had something different to bring to the table. She quickly realized what was needed from her as a facilitator/connector and stepped up to the plate. She became the project manager and was able to connect all the necessary steps to have a successful team.
Advice for fashion entrepreneurs:Alison talks about the importance of always seeking new knowledge and new information. She mentions how she was always curious and wanted to learn more about her company and the job she was in at that time. This led to her being more successful and more knowledgeable.
Book recommendations/resources to expand knowledge:Alison mentions how she often seeks out new opportunities for creative thinking. She mentions how she is a big historical fiction fan and although that does not relate to her career, it allows her to give her brain a rest from the usual topics at work.
https://www.ladiesgetpaid.com : Alison mentions how she is always rooting for women in the workplace as well as wanting to navigate workplace conversation and this community allows her to do so.
She follows several other instagram accounts and podcasts around fashion history which brings together her professional life and her hobbies.
One of these podcasts:Dressed: The History of Fashion podcast
Links: LinkedIn
Ministry of Supply
Show overview:
Zach Arend is a Business Performance Coach through his own company he founded called Create Purpose. He also works as a Leadership Coach and EOS Champion at NorthPoint Development. Zach clients are trying to transform their leadership presence in both their personal and professional lives.
Servant Leadership:
Servant leadership is often misunderstood in the workplace and Zach wants to make sure the true definition is what people focus on. Zach explains how leaders impact and affect those that they lead. All leaders should ask themselves the question, “Are we truly serving as leaders?”
Zach explains, “To really serve somebody we have to lead them in a way that they become their best”. He also mentions how professionals should lead in a way that shows their followers they are already powerful and help them reach their potential. He has learned how important it is to really serve those that we lead.
Tactics to be a better Servant Leader:
Our guest explains what he calls the compassion trap. He notes how many leaders want to be compassionate and serve their teams. However, he also explains how there is a trap because we then view the people we lead as needing our help. A key mindset of a servant leader should be to see people at their best and not take that power away from them. Even when leaders see their team struggling, they must realize that they cannot take that problem away and solve it for them.
He also talks about a drama triangle and explains each part. Often “the victim” appears when people view problems as though they are ”happening to me” and feels powerless. In this scenario, leaders often take on two roles: either “the hero” or “the persecutor.” By playing out either role, you are further enabling the victim.
You either enable them (hero) or micromanage them (persecutor). Once this happens, the “victim” will continuously bring their problems to you as the leader. This could create an overwhelming amount of extra work and the leader will then feel like a “victim” themself with all the extra work. It is important to understand where your team is at and lead them out of it, rather than pulling them out.
Strategies to be a better coach
- Believe that your team is powerful and capable rather than seeing them as needing your help.
- Believe your team already has the answers. You don’t want your team to think that they need you.
- Ask more and tell less. More specifically, ask open ended questions that give them the space to think.
How to convince your leader that you are empowered
Again, Zach mentions how important it is to ask questions. Most leaders will appreciate you asking them questions about their opinion. Ask to share your ideas and explain your value and how you do have power within the company.
Book recommendation
Leadership and the One Minute Manager Updated Ed: Increasing Effectiveness Through Situational Leadership II by Ken Blanchard Business ask
Zach would like viewers to visit his website to see how they can improve their leadership presence and get more from their business and life.
Get in contact with Zach
Best way to contact Zach is through his website: https://www.createpurpose.net
LinkedIn: https://www.linkedin.com/in/createpurpose/
Show Overview:In this episode, we hear from the summer 2020 interns of the GenWhy Leaders Podcast. We have arranged for both interns to give a little background information about themselves as well as what they hope to do after graduation. If you know of any openings during the Spring of 2021 in either of their respective fields, please contact us at genwhyleaders@gmail.com
PR Intern - Rebeka Dickerson:Rebeka is a student at the University of Central Missouri. She is studying Public Relations with a minor in Business Administration. As the PR intern for the podcast, Rebeka was tasked with writing show notes, blog posts, articles, and newsletters. She also pitched stories to certain media outlets and maintained the podcast’s media contact list.
Rebeka states her favorite podcast episode was episode 036 with Cory Bittner’s book breakdown. She mentions how she enjoyed this episode because it really made her think. She also liked how he mentioned the book’s topic of only focusing on “controlling the controllable” and not worrying about things you have no control over.
She mentions her biggest lesson learned from working with the podcast and from college would be to take more chances. She explains how interviewing for the internship was something she contemplated and she received some good experiences from taking that chance.
Rebeka mentions her work ethic as her greatest strength. She applied this strength within her internship with the GenWhy Leaders Podcast and it quickly helped her gain more confidence in her work.
Her dream career after graduation would be something that is centered around writing. She also has interest in working with a nonprofit organization (but she also is open to anything). She is graduating in December and will be available for full time positions.
Audio/Video Editing Intern - Kathleen LavergneKathleen is a senior at the University of Central Missouri studying Digital Media Production with an emphasis in Digital Cinema. Kathleen was in charge of editing both the audio and video for the podcast.
Some of her tasks included cutting out the “um’s” and “uh’s” and finding the correct audio level as well as adding the logos, graphics, and transitions to the episode.
Kathleen’s favorite episode is Josh Levin’s episode, 046. She liked how passionate and enthusiastic he was on the show and she found him very inspiring.
During her internship, she improved her skills in software programs like Premiere Pro and Photoshop. However, Kathleen states her biggest lesson learned was time management. She explains how she would leave an hour or two to work on a project and it would end up taking her twice as long as she had expected. She has learned to give herself an overestimated amount of time to complete projects to ensure they are finished on time.
Persistence is Kathleen’s greatest strength. She mentions how all of her work is done to the best quality that it can possibly be.
For a future career, she is keeping her options open. She knows there are several possibilities within digital media production and does not want to rule anything out yet. She mentions how she does not want to limit herself to just film because she has realized how much she loves editing other options such as this podcast.
Kathleen graduates this December and is enthusiastic to start and create content for wherever she ends up. Please email us at genwhyleaders@gmail.com if you have/know of any job openings for our great interns during the Spring of 2021.
Show overview:In this episode we interview Alex Olson, a real estate investor/agent for large apartment complexes. Alex has been working in real estate for several years and wants to share his knowledge about the field and the benefits of real estate investing.
Why real estate:Alex states right now it is important as ever for everyone to take a big picture look at where the world is going. We need to understand that certain jobs and markets are at risk. Alex states a job investing in real estate is solid compared to a job in another field such as investing in the stock market.
There are also multiple ways to generate revenue in real estate. Alex mentions his 4-pronged approach in real estate to gain income:
- Income from tenants paying down their mortgage
- Income as cash flow from property after income expenses
- Income from appreciation with property going up in value
- Income from all three and choosing to take it out, leave it in the property, etc.
During these uncertain times, a job in real estate allows Alex to feel secure in the job market.
Real estate investors explained:
Alex explains that an investment sales real estate agent’s sole purpose is helping other investors find real estate properties. He finds larger properties and markets them to investors. When they invest in your property, you are making money and generating revenue.
Other real estate agents simply sell the property, they do not invest in it.
Important for millennials to start real estate investing:
Alex mentions how real estate investing is beneficial to start a diversified investment strategy or even as your first investment strategy. He states that a large amount of wealth is generated from real estate investing continuously. It is also a safer investment. Real estate is tangible and appreciates in value. People will always need a place to live.
This differs from the stock market because it is more electronic and intangible. You don’t really have any control over that company. There is much more risk involved and it is hard to predict.
Real estate investing provides an additional revenue stream, which is recommended by most financial advisors for your portfolio.
How to begin investing without using your own money:
Real estate is something you can be creative in with the sky being the limit. Alex always tells people to never take no for an answer because the options are limitless in real estate.
Alex mentions you must first do plenty of research into real estate investing and understand the cash flow. He then talks about the process of utilizing something of value and using the money from that something of value to invest in real estate.
By doing so, you have invested without taking any money out of savings and you now are invested in real estate. However, Alex wants to make it clear that this is a long-term strategy for wealth building. This is not a ‘get rich quick’ scheme.
Advice on either commercial route or residential route for investing:
Alex explains how new investors can utilize a fourplex (four unit building) and with a FHA loan (lowest rate and lowest money down option) on that building, you can occupy one of those units as an owner and rent out the other units that will pay for your mortgage. This allows you to live in this unit for free as well as possibly making additional money.
Where to find investors/properties
Step 1: Alex mentions a good place to start is the website, biggerpocket.com. The website gives good information for beginners and allows viewers to ask questions, has a weekly podcast, gives book recommendations, and much more.
Step 2: Start messing around with zillow.com. Can search multi family apartments specifically and can actually draw on the map where you are looking to buy.
Step 3: For more advanced investors, you can actually start reaching out to brokers and agents and ask them questions. You should also have background information to be prepared for the broker’s/agent’s questions.
Step 4: Do research on banks and credit unions to see how they can help.
Step 5: Although harder to do/find, seller financing is another option. Seller financing is when you offer the wanted price on a property that has had trouble selling and offer to do certain actions until you can pay that full price. Alex says often that property will appreciate in value as you work on it which allows you to build equity.
Pros and cons to real estatePros- control over your own destiny, make decent money, having assets that appreciate over time and are generating a cash flow, etc.
Cons- all the possibilities of what can go wrong such as a fire, potential for lawsuits, overpaying for a property, etc.
However, Alex believes it is a great profession despite the risks.
Proudest moment in real estateAlex mentions how proud he felt when his first investment in a duplex was leased up in 45 days. He mentions how exciting it was to see that this was something he was good at and that he was capable of.
A tip for real estate investorsAlex talks about the importance of a good lease. But writing out the exact terms of what you as the property manager will and won’t do on the property, you can save yourself some headaches.
He also mentions the pros and cons of being a property manager vs. hiring one.
Book recommendationsBrandon Turner’s (who works with biggerpocket.com) book: The Book on Investing in Real Estate with No (and Low) Money Down: Real Life Strategies for Investing in Real Estate Using Other People's Money
https://www.amazon.com/Book-Investing-Real-Estate-Money/dp/0990711714
Sam Zell’s book: Am I Being Too Subtle?: Straight Talk From a Business Rebel
https://www.amazon.com/Am-Being-Too-Subtle-Straight/dp/1591848237
Business askAlex is looking for property within two blocks of an economic driver such as a hospital, university, etc. He asks that you let him know of any property that could use some renovation around this area as well.
How to contactLinkedIn profile: https://www.linkedin.com/in/olsson17
Email: alex@clemmonsrealestate.com
Overview: Kirsten Brown, founding principal of Crossroads Preparatory Academy, reviews the acclaimed book, Start With Why, by Simon Sinek.
Why this book: This book was assigned to Brown in a school leadership program and all the ideas of the book resonated with her as a leader. She believes everyone is a leader and there are so many applicable ideals and principles from this book that could be applied in any field.
Book Outline: From this book, Brown mentions she learned about how to ensure that you are compelling and inspiring so that whatever it is that you stand for/are attempting to do has a following that is sustainable. Your following needs to be people who are willing to support you and the work that you are doing. This includes people that will support your “why”. You need to know the purpose behind the “why” or the purpose of what you do.
Many organizations have a sense of what they do but the how, the deep rationale and purpose, is often not clear, understood, or even known. The book discusses why the leader must be clear on the “why” as well as why every stakeholder should also know their “why”.
When there is a deep sense of “why”, more people will be drawn to that organization long-term and will be committed to their mission and vision. People are attracted to belief and if your belief aligns with theirs, you are going to have an opportunity to have a strong influence and will have a strong following.
Key takeaways:
- A goal should not offer you a course of action, it should be the cause of action (pg. 7). Ask yourself, “What causes you to have that goal?”. The “why” must always come first.
- Brown mentions how there are many examples of powerful, sustainable companies in this book. The book also describes the reasonings as to why they are so successful and it usually has to do with the “why” of the company.
One quote that resonated with Brown about the successful company, Apple: “It is that clear correlation between what they do and why they do it that makes Apple stand out. This is the reason we perceive Apple as being authentic. Everything they do works to demonstrate their why, to challenge the status quo.” (pg. 43).
- On pg. 127, Sinek talks about Martin Luther King Jr. and how he had a deep sense of purpose and his why as well as his large following (or rather a movement). Sinek mentions, “But Dr. King was absolute in his conviction. He knew change had to happen in America. His clarity of why, his sense of purpose, gave him the strength and energy to continue his fight.”
Call to action:
To think deeply about what is your why and what is your purpose as a person. What do you believe and how can you use what you do, the work that you do, how you live your life to ensure that it aligns with that why? Think deeply about your why!
Contact information:
If you have any interest in the work Brown does as a school leader or have a purpose to transform the next generation through the leadership of young people, she asks that you please reach out. She would love to connect if you have any questions. Feel free to email her at kbrown@crossroadsschoolskc.org.
Show overview:
In this episode we interview Jake Marmulstein, founder and CEO of Groundbreaker. Groundbreaker is an all-in-one investment management software that helps real estate indicators raise capital more efficiently, report to their investors in a more transparent way, look professional, and be secure with investor data. Listen as Jake discusses Groundbreaker and raising capital.
Jake’s Why:
Jake grew up in an entrepreneurial family and believed this was something he wanted to do. He started working young, worked for smaller companies, and started a nonprofit on his own in University. He went into managing a team until there was an opportunity to start Groundbreaker. His “why” comes from wanting to push himself, grow, and take on challenges. Groundbreaker was the perfect fit with his experience. He thinks it is a huge problem he can solve.
What is the reason behind Groundbreaker?
When you are raising money for real estate, you use other people’s money and they write small to large checks, which can fund your entire deal. Or you can add a lot of people into a single deal. Adding a lot of people can become a nightmare, especially when you are required to be on the phone and email all day for two weeks straight.
How did Jake’s first experience with raising capital go?
The first time on his own, he was trying to raise $5,000 for a hotel acquisition in Rio de Janeiro. He was working for the government and identified an old building that was off market, destroyed, and needed to be renovated. He tried to raise money from investors in the United States, and also got an architect to draw up floor plans and put together the pitch deck. It was a lot harder than he thought. There were so many questions he had to answer dealing with the local regulations, the stability of the government, and other aspects that do not typically occur within real estate in the United States
What was Jake’s biggest lesson learned from his first experience raising capital?
When raising money, it is important to start with developing relationships first. Using your network, having people believe in you, and building your network along the way will give you a much better chance at raising capital.
Did Jake have to raise capital to get to where he is today with Groundbreaker?
Yes, he would recommend that every software company raises money. Groundbreaker started out without any funding. Jake had $10,000 to his name and was working in New York City. He started Groundbreaker while consulting on the side so he could pay rent. Eight months later and almost completely broke, the company had their biggest revenue month and were then able to pay the entire team and even reinvest. It kept growing from there.
What advice would Jake give people in terms of starting a company and raising capital?
- Use software as much as you can. Use free or low-cost tools.
- Validate your concept. Do all the testing you can without spending a lot of money.
- Get real customers and build a product if you are able to.
How much negotiating power does a young start-up have when it comes to asking for money?
Your experience, your team, the size of the market you are going after, and whether you know the investor has good deal flow or not all matter. Be humble and get the deal done, but also know your worth and do not be afraid to walk away if something is unreasonable for you.
If a company receives multiple offers from different investors, what is Jakes advice to make the best, most sound decision?
When you are raising money and are not that experienced, you are not going to know all of the terms and what they mean. It would be wise to check out the National Venture Capital Association (NVCA) website that has all these terms. If an investor deviates from those terms, you need to understand why and examine the investor and the expectations you are setting.
Once a company has landed the deal, what advice does Jake have to maximize the length of the allotted amount of funds?
Keeping this mentality can screw things up. You have to spend money to make money, but you can do it in a smart way. Pay people the appropriate salary, give them equity, use Index Ventures equity calculator online, tax credits, and Amazon web services credits. There are various start-up programs and software. Be creative, but don’t be cheap with your expenses.
Jake’s book recommendations:
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The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas J. Stanley and William D. Danko: https://www.amazon.com/Millionaire-Next-Door-Surprising-Americas/dp/1589795474
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Deep Work: Rules for Focused Success in a Distracted World by Cal Newport: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
How to contact Jake:
LinkedIn: https://www.linkedin.com/in/jakemarmulstein/
Website: https://groundbreaker.co/
Overview:Ryan Bennett, the founder of The Intentional Day, reviews Wooden on Leadership: How to Create a Winning Organization by John Wooden.
More about Ryan:Ryan is a husband and soon to be father. He began his career running a tech startup in Silicon Valley and became a statistic when that business failed after a few years. After that defeat, he spent months of internal reflection and growth and had the opportunity to join a few others to found a successful company in Kansas City. He is now taking what he has learned from both his failures and successes and teaching others how living intentionally is the only real way to turn failures into successes. He teaches people on how to be more intentional with their life, business, and teams.
Why this book:Ryan mentioned how there are many leadership books and tactics out there, but how this one stood out to him. Wooden on Leadership focuses on us as people. This book talks about the principles in which he lived his own life and how he applied those principles to lead hundreds, to possibly thousands, of high achieving people (hall of fame athletes, coaches, etc). This book also explains how until we focus on developing great people, we won’t have great leaders.
Author outline:John Wooden is one of winningest coaches in the history of college basketball. He made UCLA into the powerhouse it is today during his tenure. He won 10 championships in 12 years, 7 in a row. He also had a record of an 88 game win streak. However, Wooden never talked about winning a game. He was solely focused on what the person can do to be better every day.
Key takeaways:
- Nobody cares how much you know until they know how much you care.
Background: In 1947, Wooden coached basketball at Indiana State. They were a relatively small school, but made it into what would have been the NCAA tournament at that time.
However, the tournament prohibited African Americans from playing. Wooden ended up turning down the invitation because they wouldn’t accept one of his players and the season ended. He didn’t think it was right and refused to leave out a teammate.
The next year, they were again invited and Wooden again turned it down because they still refused to let African Americans play. The tournament then backed down and decided to let African Americans play. Wooden’s team ended up making it to the championship game.
Principle: It matters to care about your people. As Wooden says in his book, “If you don’t think of your team as a family, why should the team think of you as head of the family?” (pg. 85). You have to show love and respect for those under your leadership for your team to be successful. People want to be seen and heard especially from their leaders.
Application:
-What are you doing to truly hear from your team today?
-How are you creating a ‘wow’ moment for one person to show them you truly do care about them?
-What will you intentionally put into action today to show the people around you that you do really care about them.
Nobody cares how much you know until they know how much you care.
- Emotion is your enemy
Explanation: This isn’t about ignoring your emotions or stuffing them down deep. Instead, Wooden is talking about a high level of emotional intelligence where you understand and control your emotions to be sure they aren’t driving your behavior.
“Intensity makes you stronger, emotionalism makes you weaker”
Background: Bobby Knight, another famous Indiana basketball coach, was known for his fiery personality. He won 3 national championships and had a very successful team. He was eventually fired for throwing a chair on the court during a game.
Vs. John Wooden, who would sit calmly and quiet on the sidelines. He was repeatable, reliable, and his success was ongoing.
Principle: In his book Wooden mentions, “The Hallmark of successful leadership is consistently maximum performance. Emotionalism opens a leader up to inconsistency . . . a leader with a volatile temperament is vulnerable and so is the team that he/she leads” (pg. 109).
Cultivate consistency by understanding yourself more and what emotions are driving your behavior.
Application: You can increase your emotional intelligence by taking the Emotional Intelligence 2.0 test in the book. It will give you information on the 4 main categories of emotional intelligence as well as tactics on how to improve.
You also carry an emotion card to pinpoint your emotions at the moment. This will help you understand what you are feeling as well as how to put it into words and then how to operate correctly.
Lastly, you can watch film. Ryan mentions how he watches film at least once a day to go over a conversation he had. He tries to increase his emotional intelligence by seeing what he missed and then reflect on what he will do differently next time.
We need to intentionally focus on our emotional intelligence because emotions that are out of our control are the enemy.
- Don’t look at the scoreboard
Background: Wooden would never talk about winning the game. He was more focused on how the game was played rather than actually winning. He would still be disappointed if the game was won, but the players did not play up to their full potential. Likewise, he would still be proud if the game was lost, but the players did the best they could.
Principle: Wooden mentions, “A good leader determines what occupies the team’s attention,” (pg. 211). Distractions, such as winning championships or trophies, are prevalent today. Distractions such as likes, promotions, other jobs, etc. take away from you focusing on what you truly want and how you will achieve it.
Application:
-What are your main activities that move you towards hitting your goals?
-Just as important, what are your distractions (or scoreboards)?
We need to intentionally focus on what we can control that is developing us into the person we want to become. The score will take care of itself.
How to contact Ryan:
Email: ryan@theintentionalday.com
LinkedIn: linkedin.com/in/ryanabennett
The Intentional Day: theintentionalday.com
Show overview:
In this episode Eric Hughey, founder and host of the GenWhy Leaders Podcast, revisits the mission of the podcast for the 50th episode.
The podcast’s Why:
We set off on a mission to record 100 episodes to guide millennials to become the next generation of business leaders and entrepreneurs. There are two trends that led us to want to help:
- There is an abundance of focus on consumption and consumerism of GenZ, and not as much on leadership development of Millennials.
- The silver tsunami: 10,000 baby boomers are retiring every single day from now through the mid 2030’s. This will create a ton of opportunity for millennials in the corporate and entrepreneurial sector.
Three key points about the corporate sector:
- There will be a ton of opportunity for advancement within the corporate sector because of the void that will be created at the leadership level when 10,000 baby boomers are retiring on a daily basis.
- Succession planning within the corporate sector is not occurring between baby boomers and millennials. There needs to be a more concentrated focus on this.
- Considering the two above points, managerial and leadership styles will also play an important role. For example, autonomy in a work schedule is needed. Empathy will also play an important role, as the line between work life and personal life may now be completely gone after the long term effects of COVID-19.
Three key points about entrepreneurship:
- Millennials are a purpose-driven generation
- There is opportunity to buy a business
- Education in marketing and technology is needed
Check us out:
Website: https://genwhyleaders.com/
LinkedIn: https://www.linkedin.com/company/genwhy-leaders-podcast/
Facebook: https://www.facebook.com/GenWhyLeadersPodcast
Instagram: https://www.instagram.com/genwhy_leaders_podcast/?hl=en
Show overview:
In this episode we interview Cody Isabel, Founder and CEO of CBA Neurotech in Kansas City, Missouri. He helps leverage the power of neuroscience to strengthen the minds of young people and develop influential leaders. Listen as Cody discusses the effects of neuroscience and leadership during the greatest generational shift in history.
Cody’s Why:
While playing basketball in college and studying neuroscience, Cody suffered four concussions. Through this he learned how much control and power people have over their own minds. He saw a very large weakness in athletes, and he was very passionate about helping them and people, in general. He uses the statement, “whatever my mind can conceive and believe, I can achieve.” That is the “why” statement he tells himself every day. Cody’s mission is helping people answer what it means to conceive, believe, and achieve at a young age and to understand how much power is between their ears.
Does Cody agree that people who are not necessarily looking to get into leadership might end up being leaders because there will be so many positions available?
Yes. The silver tsunami is having a harder time with some of the digital aspects of remote work which means the opportunities for younger people to take some of the management positions are more rapidly approaching. Spots are one hundred percent opening.
What does Cody think corporations need to change to better prepare and succession plan?
Today’s managers were the top performers when they were younger. Now, top performers are being offered positions with no training. Cody works with many young people who are frustrated with their managers and how they treat their employees. They do not realize the managers are the most qualified people, yet are invested in the least. Managers are managing the most important accounts and control the most amount of revenue. Succession planning comes from very clear processes and systems being put in place. If the owner of a business does not have a clear vision for themselves, how could they possibly communicate their vision for the business down the chain of command?
What strategies or tactics can we as young leaders use to get noticed by upper management and convince them we want to be ready and prepared to take on leadership roles?
- Use process goals (example: write 5 pages a day, rather than write a book in 1 year)
- Focus on process, systems, and growth
What can aspiring leaders do to combat the stereotypes that they may be too young or inexperienced to take a leadership position?
More times than not, we are the ones thinking those thoughts. Understand when you ask a more experienced person to help you that they will. Older people may have more time on earth but being younger puts you in a generalist seat instead of being in a box.
Cody’s recommendations:
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Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston: https://www.amazon.com/Just-Listen-Discover-Getting-Absolutely/dp/0814436471
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Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life by Jason Selk, Tom Bartow, and Matthew Rudy: https://www.amazon.com/Organize-Tomorrow-Today-Optimize-Performance/dp/0738219533
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Sleep Smarter: 21 Essential Strategies to Sleep Your Way to a Better Body, Better Health, and Bigger Success: https://www.amazon.com/Sleep-Smarter-Essential-Strategies-Success-ebook/dp/B019G14UQI
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The Blinkist app
How to contact Cody:
Email: cody@cbaneurotech.io
LinkedIn: https://www.linkedin.com/in/cody-isabel/
Show overview:
In this episode we interview Kilee Nickels, founder and CEO of Nickel & Suede. Nickel & Suede is a nationwide company based in Kansas City. They make lightweight, leather statement earrings. They sell jewelry, hats, and other statement-making accessories. Listen as Kilee discusses how and why she started her business.
Kilee’s Why:
Kilee thought she started her business because she came up with a really great idea for jewelry that no one had done before. She realized that her earrings became a symbol of stepping outside your comfort zone. Her “why” is actually helping women believe they can find their purpose and pursue their passion despite the box they are in.
How did Kilee start her business?
Kilee’s business started in her basement when she realized she wanted to make herself a pair of gold earrings to match her outfit. She used some gold leather and realized she wanted to start making more jewelry. Kilee’s husband decided to quit a job and they started Nickel & Suede in 2014 and opened up a retail store in 2016. They now have a store in northern Kansas City and Dallas. Most recently, they just opened a second Kansas City store on the well-known Country Club.
What is it like working with her husband?
She would say it is as hard as you think it is. They are really different which brings a broad range of skill sets, but also creates a lot of buzz between them.
What is Kilee’s podcast?
It is called, With Kilee Nickels. The purpose is to continue to push the mission of Nickel & Suede. Women listeners can hear stories of other women who have been successful. The goal is to interview guests with a range of backgrounds who have found ways to be fearless and are passionate about what they do.
What are some of the most rewarding moments Kilee can remember?
Her favorite has always been the customer stories. The most rewarding experience comes from a Facebook group she is a part of with over 8,000 women. She loves seeing how they interact with each other and learning about how incredibly strong these women are. They work hard to go after their dreams and want to encourage one another.
What are some key mindset shifts that have helped Kilee?
- Start now
- Small things add up to big results
What does Kilee’s roadmap look like to get from A to B?
Kilee envisions everything she would like to happen for the year and puts it down on paper. If she doesn't know how to do something, she just starts. She continues to learn how to do new things. She says to find the expert and ask them where they started.
Kilee’s book recommendations:
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The Power of Vulnerability: Teachings on Authenticity, Connection, and Courage by Brene Brown: https://www.amazon.com/The-Power-of-Vulnerability-audiobook-dp-B00D1Z9RFU/dp/B00D1Z9RFU/ref=mt_other?_encoding=UTF8&me=&qid=
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Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World’s Two by Al Ries and Jack Trout: https://www.amazon.com/22-Immutable-Laws-Marketing-Explained-ebook/dp/B000FC10HA
How to contact/find Kilee:
Instagram: https://www.instagram.com/kileenickels/?hl=en
Podcast: https://withkileenickels.libsyn.com/
Website: https://www.nickelandsuede.com/
All social media: @nickelandsuede
Show overview:
In this episode we interview Kansas City Royals broadcaster, Joel Goldberg as part of our “Mentor Monday series”. He has been with the Royals for 13 seasons and hosts every pregame and postgame show. When he is not announcing baseball, he has another career in public speaking, where he has been featured by the MLB, the Kansas City Royals, the Kansas City Star, and others. Listen as he discusses his career broadcasting with the Royals and the importance of building authentic relationships.
Joel’s Why:
Joel always thought his “why” was living out his dream of talking about sports on TV. He realized that his “why” is actually the ability to provide a distraction for people through sports. He wants to help people and bring them joy, especially in 2020 which has been tough for many individuals around the world.
What are some of Joel’s favorite memories from all his years of broadcasting with the Royals?
Winning a world championship goes without saying. It is more about the people (restaurant owners, ushers, umpires, elevator operators) and less about the plays to him. One specific moment he mentioned was, the wildcard game and Salvador Perez catching a pop up to end a game and clinch the first playoff berth in 29 years. Joel has a lifetime’s worth of memories.
What is one of Joel’s favorite/least favorite Salvador Perez splashes?
Joel states his job is always fun except when there is cold weather. His favorite includes his birthday when Eric Hosmer and Salvador Perez did the splash, then led the crowd in singing happy birthday. Another favorite includes when Drew Butera did the splash and offered to pay for Joel’s dry cleaning the next day. On the other hand, one year on a long road trip with minimal clothes, Salvy decided to use four cups of Gatorade which created endless blue droplets on a much needed coat. Salvy still teases Joel about complaining.
Joel has noticed how the Salvy Splash brings people together. People stay in their seats just to watch that moment. People are connected with Salvy. They adore his personality and the infectious joy he brings people.
What is Joel’s strategy for building relationships/networking?
Although Joel has 25 years of networking experience, he mentions how he believes he sometimes did this unintentionally. As a 22-year-old, he subscribed to a phone service that sent information of new TV job openings across the country. Every single submission he sent came back with a rejection. He then decided to pick up the phone and randomly start calling TV stations around the country. He would go to the TV stations for a meeting, only to end up getting a tour of the station and be introduced to people (for which he made sure to send thank you notes). He ended up landing a job and having stations reach out when they had an opening. He learned you have to connect with people.
Are there any specific times a relationship has benefited Joel?
In some ways that happens every day because of word of mouth. A specific moment was with Albert Pujols, with no camera or interview, when Joel asked for advice on Kansas City as a town to live in and Albert offered to rent his house to Joel. That led to him getting interviews with Albert and building credibility.
Does Joel think there are more or less than six degrees of separation?
Joel thinks there are less, even just in the social media world. There is a pretty good chance Joel knows someone who knows someone who knows Simon Sinek. That does not mean he will get through the gatekeeper, which is the challenge. You also do not want to put someone in a spot to ask for something that takes their credibility away.
How can you develop a longer lasting relationship beyond this digital era we live in?
You need to make sure you are not asking for something every time you communicate with someone. When you have a big ask, it will seem inauthentic if they have not heard from you in a year. It is best to ask when you have built a relationship with the person or gatekeeper. The first message on LinkedIn should not be soliciting.
Joel’s recommendations:
-
Simon Sinek
-
The Soul of Baseball Baseball: A Road Trip Through Buck O’Neil’s America by Joe Posnanski: https://www.amazon.com/Soul-Baseball-Through-ONeils-America/dp/0060854049
How to contact Joel:
LinkedIn: https://www.linkedin.com/in/joelgoldbergspeaker/
Twitter: @goldbergkc
Website: https://joelgoldbergmedia.com/
Email: info@joelgoldbergmedia.com
Show overview:
In this episode we interview Josh Levin, owner of Empowered Electric, which has been recognized among Inc.’s 5000 Fastest Growing Companies, making the top-500. Listen as he discusses his personal and business accomplishments that all came as a result of putting people over profit.
Josh’s Why:
Empowered Electric wanted to ask the question: What if we took a non-profit heartbeat to a for-profit company, and cared more about people and less about profit? They found it attracts really great people and, as a result, really great profit.
What is the Inc. 5000 List and how did Empowered Electric get on it?
It is the top-5000 fastest growing, privately held companies in America that apply. The top 500 are listed in the magazine and the top 5000 are listed on the website. Of the 500, 40 are selected to be in the magazine. Of those 40, there are only about ten who have a multiple-page article. They got to be one of those ten. At the 2019 Inc. 500 Gala, they were also chosen to be one of the three highlighted.
Josh became aware of the award opportunity through a friend who applied and got on the list the year before. Josh applied, and was told Empowered Electric’s numbers were very strong. He got another email that said his numbers were high enough that he should definitely buy a ticket to the gala. Empowered Electric ended up being the 210th company on the list.
Ultimately, Josh thinks these kinds of awards or accomplishments are mile markers, and not the finish line.
Why did Josh choose people over profit and how has that played into the company’s growth?
Josh thinks it is important to pay attention to construction, art, Kanye West, Taylor Swift, and everyone. Scooter Braun’s little brother wrote a book and started a non-profit called Pencils of Promise. They build schools all across the world. He took a for-profit approach to a non-profit sector. He fired volunteers for not working hard enough and was fiscally responsible with donations. Josh thought if he could work that way, then Josh could do the opposite. Josh looks outside of his industry to get inspired.
Josh has also volunteered at a juvenile detention center. He saw that what the kids needed more than anything was hope, information, and opportunity. He thinks getting meaningful employment quick is one of the most important things. Empowered Electric hires employees who know when they have a good thing, because they have tasted the bad. They do not allow their employee’s past to dictate their future.
What advice would Josh give entrepreneurs on growing a company?
- Be you, be unique
- Stop thinking about marketing
What business requests does Josh have?
- Subscribe to the Empowered People Podcast. Listen, rate, write a review.
- Recurring revenue: How does he get into monthly subscriptions for electrical service work?
Josh’s recommendations for creative inspiration:
- The Office, Parks & Rec, Kanye west
How to contact Josh:
Website: https://empoweredkc.com/
LinkedIn: https://www.linkedin.com/company/empowered-elecric-kc/
Instagram: https://www.instagram.com/empoweredkc/?hl=en
The GenWhy Leaders Podcast announces its new GenWhy Leaders Awards
Nominations are being accepted through December 1, 2020.
The GenWhy Leaders Podcast is excited to announce two new awards, The GenWhy Leader of the Year, and the GenWhy Mentor of the Year. To submit nominations for either recognition, visit GenWhyLeaders.com/awards
The GenWhy Leader of the Year
This recognition will be presented to a millennial who demonstrates leadership in business or in their community, and shows dedication to helping others achieve success.
The GenWhy Mentor of the Year
This will be presented to a professional who demonstrates mentorship, leadership, and guidance. It should be someone who passes along knowledge and experience and helps develop the next generation of leaders in the community, or in their business.
"We invite nominations from professionals in every industry," says Eric Hughey, founder and host of the GenWhy Leaders Podcast. "It's a way to showcase your appreciation for a friend, colleague, or someone who has been there to guide you in your career."
Nominations are being accepted now through December 1 at GenWhyLeaders.com/awards. Submission rules are also available on the website. After the submission date, all valid entrees will be reviewed by a panel of judges. Winners will be announced on February 15, 2021.
Learn more
Find more information about the GenWhy Leaders Podcast at GenWhyLeaders.com, or listen to new episodes on Apple Podcasts, Google Podcasts, Spotify, or Youtube.
Show overview:
In this episode we interview Becky Haddican, who is a senior marketing manager at Black & Veatch for its power division, specifically global transmission. Listen as she discusses how volunteering has made her life more fulfilling and helped her succeed at work.
Becky’s Why:
Becky was sold on Black and Veatch’s mission statement of “Building a World of Difference.” The projects Becky gets to be a part of may not be obviously glamorous, but it keeps the lights on and keeps the water running for millions of people around the world. At the end of the day, she knows she is doing something that is fulfilling.
How does Becky’s passion for volunteering tie into her work life?
When Becky first started her career, she was fresh out of college and took a job at an engineering firm. She liked working there but always felt like there was a piece that was missing. She cared about so many issues and thought she was not doing enough. A book she read introduced her to the concept of redefining work. It taught her that you don’t have to rely on your day job to make you feel like you are impacting the world and making a difference. She believes by combining your job with volunteering, you can get the best of both worlds. You get a job that helps you hone professional skills and provides a paycheck while being able to invest yourself in volunteer work that fulfills other parts of you.
Becky no longer put pressure to create meaning in every part of her day job. It did not have to be the only thing that defined her. Through volunteering she found that she was given opportunities at an early age that she would not have gotten in an office setting. It helped prepare her to take the next steps in her career. She felt more confident in multiple ways.
Who are some organizations Becky is volunteering with currently and why?
Becky is on a junior league committee called C3KC. It brings together civic, corporate, and community leaders. It is a conference put on every year to raise funds which are plugged back into the community. The group sparks change within Kansas City and has conversations about how to make the city better, what current issues are, and what the city is doing well. The event takes a lot of organization, detail, and outreach to community members. It has shown her what networking opportunities and valuable content can do to help bring people together.
Becky is also a part of an organization called Lead to Read. She takes a lunch break once a week with a student and reads with them. It is a small thing that can make a difference. Literacy rates in Kansas City are an issue and many studies show that if a child is behind in reading by third grade it can lead to greater consequences later in their life.
How does Becky manage all her tasks and obligations?
It can be difficult. She is an obsessive list maker and keeps a planner. She has chosen organizations she can make work for her schedule and in busier work seasons she blocks out time on her weekend.
How has Black & Veatch supported Becky’s volunteering endeavors?
Black & Veatch has a whole team they have put together for Lead to Read and they carpool together. They have even been recognized a little within Black & Veatch for their efforts. Black & Veatch was incredibly supportive with C3KC. They sponsored a table and gave people time off to participate in the event.
How does Becky get fulfillment from volunteering?
Volunteering helps bring balance into Becky’s life. It brings her a sense of calmness, capability, and joy that comes with being engaged. It has made her more confident in all aspects of her life. It has also given her a chance to have a seat at bigger tables.
Becky’s book and podcast recommendations:
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The Defining Decade: Why Your Twenties Matter – And How to Make the Most of Them Now by Meg Jay: https://www.amazon.com/Defining-Decade-Your-Twenties-Matter/dp/0446561754
-
Unf*ck Your Brain: https://unfuckyourbrain.com/
How to contact Becky:
Email: rhaddican@gmail.com
Show overview:
In this episode we interview Nick Topping, Head of Marketing and Business Development at SafetyCulture. SafetyCulture has created a platform for safety and quality along with its flagship product iAuditor, a digital checklisting tool to mobilize inspections and audits for operational excellence. Nick is based in the United States, but enjoys traveling for work when he is able to places like Australia, The United Kingdom, and New Zealand. Listen as Nick details SafetyCulture’s unique take on company meetings.
Nick’s Why:
Nick has always wanted to make an impact. He started his career in sales and consulting and did sales and marketing in healthcare for over ten years. A couple years ago he got the chance to work at SafetyCulture where he is able to make a global impact. The company has had customers tell them that their products have saved lives and helped individuals build better workplaces globally.
SafetyCulture has stand up meetings. What do those look like and how does SafetyCulture use them?
SafetyCulture uses stand up meetings in a variety of different ways. They are typically fifteen-minute “stand ups” with an individual team or about a certain project. The meetings are a chance to come together quickly, touch base on the most important things, and come out with some decisions and action items.
What is the typical size of the stand up meetings?
The majority of the meetings are pretty small, usually about five to ten people. They used to have meetings with the whole company, but have been more difficult due to the rapid growth of the company, which now has more than 300 employees.
How do stand up meetings compare to regular meetings? What is the frequency of meetings like?
The meetings are meant to help get things done, give quick updates, mention accomplishments, and call out any blockers that may hinder the team or a project. They help make thirty minute or hour meetings later in the week unnecessary and reduce office "fly-bys". Stand ups meetings can be daily or weekly. They are typically scheduled, and employees are invited from the desired teams or project group.
What tactics does SafetyCulture use for virtual meeting communications?
SafetyCulture has been using Google Hangouts and Zoom. They also use Slack as an internal communication tool to stay on top of things. These help if there is nothing important to cover, the meetings may be canceled.
What does the workflow of the meetings look like?
- What am I focused on today, and this week?
- What are my accomplishments?
- What help can I get for any blockers?
- What are my main focus/action items for the coming days or weeks?
How does this type of meeting affect the company’s internal culture?
Immediate benefits include quicker decisions, being able to work quickly towards a goal, and being able to avoid longer meetings getting in the way. There is a lot of teamwork, teambuilding, and idea sharing. People are able to focus more on their work and there is less micromanagement as the pressure of a project is put on the process instead of the people. These meetings help the team to be more agile across the business.
Nick’s book recommendation:
- Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott: https://www.amazon.com/Radical-Candor-Kim-Scott/dp/B01KTIEFEE
How to contact Nick:
LinkedIn: https://www.linkedin.com/in/nicktopping/
Twitter: https://twitter.com/nicktopping?lang=en
Website: www.safetyculture.com
Show overview:
In this episode we interview Andrew Patch, the owner of Heartland Drone Company. Heartland Drone Company partners with companies of all different sizes within different industries, but typically work within construction, engineering, architecture, and real estate. They use the drone to capture actionable data through building inspections, survey work, and 3-D maps. They help companies with their creative needs in marketing, promotion, and business development as well. Listen as Andrew discusses his two companies and how they both came into existence.
Andrew’s Why:
After working for other people for 6 or 7 years after college in roles that did not necessarily make sense for him, Andrew decided he wanted to pursue what he was passionate about and double down on his own talents instead, so he could use them to help people. Andrew enjoys the hustle of business development and trying to sell his own services rather than other peoples’.
How did Heartland Drone Company lead to Andrew’s other company, BRAND HSTL?
As Andrew was going out with the drone and capturing data for clients, he found it was taking a lot more time to edit the content afterwards. He knew that he would benefit if he could give his footage to someone, give them some direction, and have them edit it for him. Therefore, he created a platform designed to simplify the video creation process for companies and help freelancers earn money while growing their portfolio.
With BRAND HSTL, a company can capture its own film, photos, and narration with a smartphone. The company will then create a contest with its footage on the BRAND HSTL website, and freelancers will be notified when there is available footage to edit. For as long as the contest is running, freelancers can access the footage and create the video the company is looking for. The company selects the winning video at the end and the winner gets paid.
What was Andrew’s lightbulb moment to start BRAND HSTL?
Andrew had thought of the concept about two years ago but had been putting it to the side because of his busy schedule with Heartland Drone Company. When the stay at home order was announced because of COVID-19, the economy shut down suddenly and people were out of work, including freelancers. He thought the concept would make sense at that time to help create opportunities for freelancers to get paid while working from home. He also knew it was necessary for businesses to put time and resources into their marketing, even if they could not work like normal.
Is Andrew going to keep both brands alive, instead of transitioning from one to the other?
Yes, they both benefit each other. With Heartland Drone Company, Andrew gets to a point where he cannot take on more work because he is busy editing. So, creating a platform that can do some editing for him, BRAND HSTL, helps him grow Heartland Done Company.
How does Andrew make money with BRAND HSTL?
When a client activates a contest, a majority of the money is used to pay the freelancer who wins the contest. BRAND HSTL receives a small percentage of that money.
What is Andrew’s advice for aspiring entrepreneurs when it comes to diving into a new endeavor?
Andrew has tried and failed at many ventures. He has found that you have to go down the rabbit hole and follow your gut instincts. For people who do not know how to start or are afraid to, he says you just have to go for it. He says to listen to the marketplace and understand the customer.
How to contact Andrew:
Websites:
Heartland Drone Company: https://www.heartlanddronecompany.com/
BRAND HSTL: https://www.brandhstl.com/
Show overview:
In this episode we interview Kristin Hems, who has been a small business owner for more than five years. She started a third-party event planning company, Third Avenue Events. Listen as she discusses COVID-19 and the future of in-person events for the rest of 2020 and beyond.
Kristin’s Why:
The movie The Wedding Planner made Kristin interested in event planning. In high school she told her dad event planning is what she really wanted to do, and he said that it was not a real job and she needed a college degree. Now her dad does the accounting for her company.
How has COVID-19 affected Kristin’s business?
COVID-19 brought everything to a halt very quickly, in a year that was supposed to be their busiest. Her clients who planned on having events in the end of April and beginning of May both had to postpone until August and September. There is still discussion if that is far enough out, with some companies discussing scheduling for 2021.
What did Kristin find from her research on COVID-19?
Third Avenue Events asked their clients, hotel partners, travel directors, and their social media following when their clients might feel comfortable and ready. They found that in the next six months or so, with some changes, people will be ready. Over 50 percent of their client base travel one to five times a quarter, so they may have a different tolerance.
50 percent of people said they would be willing to attend an in-person event before the end of 2020. What are Kristin’s thoughts on this?
Kristin believes people will want to control the variables of events as much as possible . This means they can say if attendees will have to wear a mask or not, and know what the hotel guidelines are. But if they are not in charge and just attending, they might have to dig for that information. She thinks that closer to fall is looking optimistic, but a lot of people are still afraid of the second surge. People need a vaccine. Companies are hesitant to make an investment moving forward, having lost so much money over the past quarter.
How will events at the end of the year incorporate the standards that have been set such as hand washing, mask wearing, and social distancing?
Kristin thinks there are very strong camps that are both pro-mask and anti-mask. Some clients have told her they will not host an event that forces everyone to wear a mask. Some people do not want to go to a party and stand six feet apart and yell across the room to one another. Individuals may be ready to travel, but their company may have travel restrictions in place.
People have been using the phrase “new normal.” Will there be long term effects when it comes to events?
Kristin thinks it will probably change the way events are contracted within terms and agreements. If larger events are canceled, it does not get you out of the hotel contracts. New clauses may be put in place to protect people if the event is no longer happening. She thinks self-serving buffets will be rare the next couple of years. The cost of events may increase when triple the amount of space is needed for everyone to sit six feet apart.
Will companies planning events need to start having a backup plan? How will things change?
She thinks people may not plan as far in advance. People may register and get confirmation packets mailed to them in advance. She does not think virtual events can take the place of in-person events. She has a hard time believing that people do not need the personal connection that comes with in-person events.
Kristin’s book recommendation:
- Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person by Shonda Rhimes: https://www.amazon.com/Year-Yes-Dance-Stand-Person/dp/1476777128
How to contact Kristin:
Website: www.thirdaveevents.com
Email: kristin@thirdaveevents.com
Show overview:
In this episode we interview Matt Moylan, who works for Thomas McGee. Thomas McGee offers risk management solutions for businesses and people in all capacities. Listen in as Matt discusses his role in the company and gives advice for young professionals and businesses of all sizes to start succession planning now.
Matt’s Why:
Matt comes from a long line of educators and got an education degree himself. Matt found that through insurance he can have an impact on just as many people as an educator can, by being a resource and providing knowledge.
What does Matt’s typical day look like?
Matt typically works with an individual who owns a business or is in a management-type position in a company. He often helps people who have higher incomes and are juggling multiple plates. Matt deals with their personal assets, personal succession, and wealth transfer plan for their family. He also focuses on creating a liability and risk protection strategy for their business, and a succession of what that business looks like and how it can be implemented.
Is it true that businesses are not succession planning that well, and not preparing the next generation of leaders to take over?
Yes. Matt has found that a lot of businesses have a lack of strategic planning. It might be they never thought about it, never cared about it, do not even know about it, or just go day by day without thinking about their goals. A lot of times succession planning for large companies looks different and is more streamlined than small to medium sized businesses. There is a need to define what the plan is and what it looks like.
What is the risk to small to medium sized businesses if they do not have a good plan in place for the next 5-15 years?
The answer is in asking yourself the right questions. What does business scaling look like for them? Do they want to eventually sell? What if a partner wants to back out and sell their shares of the company? What if a partner passes away? Without a succession plan, these questions may be left unanswered.
What does a succession plan look like?
It is going to be different for every company, but the four key parts include a:
- Strategic plan / a form of estate planning
- Wealth management or financial plan for cash flow
- Tax advice and strategies
- Comprehensive risk management plan
Matt consults businesses on buy-sell plans between partners. Key person coverage is important, which protects top employees. Disability between partners is also important. For a business with two partners, it is common to have between nine and twelve policies.
What can millennials do in the workplace to start a conversation and get succession plans in place?
- Talk to your top salesperson or top person in the company
- Approach your partner or partners about your job security
- Reference this podcast
Matt’s book recommendations:
-
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805
-
Ten 10X Rule: The Only Difference Between Success and Failure by Grant Cardone: https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603
-
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff: https://www.amazon.com/Pitch-Anything-Innovative-Presenting-Persuading/dp/0071752854
-
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan: https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776
How to contact Matt:
LinkedIn: https://www.linkedin.com/in/matt-moylan/
Show overview:
Brendan Reilly is the Chief Revenue Officer at Lelex Prime. He is a founder, along with Richard Neal and Dan Scott. Lelex Prime is a market research company that helps organizations decode human behavior, so they can create better products and better marketing that motivates. Listen as Brendan explains more about the company.
Brendan’s Why:
Brendan has always been fascinated by data and human psychology.
Lelex Prime origin story:
Brendan’s co-founders, Dan and Richard, had been working on an RFP for the Global Pain Initiative. They were tasked with uncovering why certain pockets of the country were being hit with the opioid epidemic and other parts were left relatively unscathed, even though the two groups looked the same on paper. During this time, Dan was blown away by Richard’s research and methodology that focused on the impact language has on human behavior. Dan called Brendan and told him he had to meet Richard. The rest is history.
What differentiates Lelex Prime from other marketing and research firms?
Lelex Prime does not ask anyone questions. The problem with asking questions is that the answers are inherently biased. People have a desire to present themselves a certain way to the world. People don’t always do the things they say they’re going to do. People’s answers can be influenced by something as insignificant as the temperature of the room. Lelex Prime's approach observes how people actually behave and communicate to identify patterns that reveal the real psychographics and attitudinal reasons of "Why" people behave the way they do.
Lelex Prime does not focus as heavily as some on social media listening and analytics. It is a dangerous road to go down because social media can represent a false sense of reality.
Lelex Prime provides unbiased insight into the “why” behind behavior. They dissect all the nuances of what the motivation is.
Does Brendan believe that data drives storytelling or that storytelling results in data?
Brendan believes they are interdependent of each other. Lelex Prime has found that the more narrative and storytelling there is with the data, the more effective the data will be. Data by itself does not give you anything, you must know what to do with it.
How does Brendan feel like most companies are missing the target when it comes to connecting with customers?
Brendan thinks reliance on surveys, social media, and transaction data to understand the people who organizations sell products to doesn't get to the level of depth to understand humans and their needs.
Brendan thinks the second part of the problem is how little marketing and advertising in big companies don't implement scientific rigor throughout the marketing process.The firms do not bring enough scientific understanding of humans to the table.
Who is using Lelex Prime’s methodology well?
The companies that have had the most success using our technology are in the Consumer Packaged Goods (CPG) sector, because it is so easy and cheap to test and understand their customers.
What are some general steps marketing teams can implement to adopt Lelex Prime’s methodology?
-
Understand humans (read)
-
Treat a hypothesis as a hypothesis, not a truth
-
Ask how you can test your hypothesis
Brendan’s book recommendations:
-
Laws of Human Nature by Robert Greene: https://www.amazon.com/Laws-Human-Nature-Robert-Greene/dp/0525428143
-
Sapiens: A Brief History of Humankind by Yuval Noah Harari: https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095
-
Everyone Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz: https://www.amazon.com/Everybody-Lies-Internet-About-Really/dp/0062390856
How to contact Brendan:
Website: https://lelexprime.com/
Email: brendan@lelexprime.com
LinkedIn: https://www.linkedin.com/in/brendanreilly16/
Show overview:
In this episode we interview Emerson Hodes, a sales and marketing manager at Chief of Staff KC. Chief of Staff KC is a locally based recruiting firm that focuses on helping small to medium sized businesses with their talent needs. Their business model is candidate-focused, rather than transactional-focused. This means they get to know their candidates’ background, job experience, what drives them, what their passions are, and their job preferences. Listen as Emerson discusses this business model, recruiting, and networking.
Emerson’s Why:
Emerson fell into the recruiting profession originally, but he immediately fell in love with his work and has not looked back since. He enjoys meeting new people every week, understanding different businesses, and getting to help businesses out with their problems. He enjoys making an impact on the KC community by helping people find the next step in their career and connecting young professionals through his networking group, The Loop KC.
Emerson started a group known as The Loop. Why did he start it and what is it?
Emerson noticed that there were not a lot of young people using networking as well as they should. He wanted to start a group that would allow young people to get practice networking with peers, in a social situation where there was not much pressure. The Loop has professional development events with speakers, as well as happy hours.
Emerson compares the Chief of Staff KC business model to the movie Hitch. Why is that?
If you haven’t seen the movie, Hitch (played by Will Smith) is a matchmaker that gets to know men at a personal level before connecting them with women. He prides himself on not connecting men to women too early to make sure it’s a good match. He takes his time to find the perfect match and needs a candidate who values the long-term search. Chief of Staff KC starts building a relationship with candidates before they are even really looking for a job. They get to know what the candidate’s ideal role would look like if they were to leave their current job. By building that relationship first, having introduction meetings, and staying in touch, they can find the perfect job for the candidate.
What are some of the benefits of the candidate-focused business model?
-
Candidates can be presented with opportunities they have never heard of
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Candidates have someone in their corner who cares about their career
-
Candidates get resume and interview tips
How would Emerson encourage candidates to develop a relationship with recruiters?
-
Focus on finding a smaller, local recruiting firm
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Feel the firm out on a pre-screen
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Make sure they are getting to know you and not pushing jobs on you
Emerson’s book recommendation:
- The Go-Giver by Bob Burg: https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288
How to contact Emerson:
LinkedIn: https://www.linkedin.com/company/chief-of-staff-kc/ or https://www.linkedin.com/in/emerson-hodes/
Website: https://www.chiefofstaffkc.com/
Email: ehodes@chiefofstaffkc.com
Overview:
In this episode we interview Thibaud Clement, CEO of Loomly, the Brand Success Platform that empowers marketing teams to collaborate, publish, and measure. Before starting Loomly, Thibaud and his wife Noémie took a trip around the world to interview entrepreneurs in the technology sector to learn from their experience and create new ideas for the market. The trip proved to be one of the most transformational experiences of their lives.
How did Loomly start?
Thibaud and his wife Noémie, who is also his business partner, were previously owners of a marketing agency managing large international brands like L'Oréal. They realized there was a need and a better way to create, approve, and schedule online content.
How the one-year vacation happened:
When Thibaud was in Canada for a one-year accelerated MBA program, he met the founders of Shopify. His time abroad and new found interest in technology startups reinforced his decision to travel around the world with his wife for one year. Not only did they get to see the world, and network with other entrepreneurs, but they also were able to start their first online business - an e-commerce candy store.
Biggest lesson learned from the trip:
Thibaud is very thankful to have networked with very well known thought leaders like Seth Godin. The trip also created their first business - the ecommerce candy store. They also published a book about their experience about launching a business. Ultimately, you can’t tell what’s to come when you start working on something, and that is exciting.
Three tips for anyone who wants to take a one-year trip around the world:
- Solve the money question
- Be clear on what you want to get out of the trip
- Enjoy it
Book recommendations:
How to Win Friends and Influence People - by Dale Carneige:https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
How to contact Thibaud:
Email: thibaud@loomly.com
Twitter: @ThibaudClement
LinkedIn: linkedin.com/in/thibaudclement/
Website: loomly.com/
Overview:On this Book Breakdown, Cory Bittner, COO at Falcon Wealth Advisors reviews A New Earth by Eckhart Tolle. You may remember Cory from episode 011 of the GenWhy Leaders Podcast, “Don’t be forced to play small”
Why this book?I’m reviewing this book because it changed my life and I have seen it change the lives of others. We often speak with hyperbole and describe something as “Life Changing” but we don’t really mean it. I mean it when I say this book changed my perspective and subsequently, my life. This book, along with Eckhart Tolle’s other work, respond to the urgent need of our times: the transformation of consciousness and the arising of a more enlightened humanity.
Book Outline:This book outlines a destructive place that we all call home but also shows us how we can save it together by detaching ourselves from our egos and practicing acceptance of what is. This isn’t an apocalyptic book. It highlights what Tolle describes as the human condition and how we can transform.
The ego, or the belief we are what happens to us, is a major cause of pain and suffering. For me personally, several chapters describing the core of ego and the many faces of the ego simply “clicked.”
The past and the future cause us pain and anxiety while we are sacrificing the present moment.
o Past events and pain haunt most people: you must let the past be the past
o Life is simply a series of present moments
o Make friends with the present moment
- Embrace what is
- Let go of what you believe “should be”
- Tolle also touches on a key tenet of Stoicism, which is that there are no good and bad events, but only what we make out of them
- The primary cause of unhappiness is never the situation but your thoughts about it
You can decide the relationship you want to have with the present moment. Do you want the present moment to be your friend or your enemy? The present moment is inseparable from life, so you are deciding what relationship you want to have with life. Once you’ve decided you want the present moment to be your friend, you make the first move: Become friendly toward it, welcome it no matter in what disguise it comes, and soon you’ll see the results. Life becomes friendly toward you; people become helpful; circumstances cooperate. One decision changes your entire reality. But that one decision you have to make again, and again, and again – until it becomes natural to live in such a way.
The decision to make the present moment into your friend is the end of the ego. The ego can never be in alignment with the present moment.
We identify with our ego, our material possessions, the roles we play in society – and all that causes suffering and unhappiness.
- Tolle says that people identify themselves with their ego and with material possessions.
- Transcending both is what all great religions and philosophy have been about, from Buddhism to Christianity.
- Awareness is the knowledge that your thinking self is not you, that your thoughts, your opinions, and your background are not “you”.
- You are a part of the universe, and the current manifestations of your thoughts, positions, opinions, victories, and possessions do not define you.
- When you can transcend the ego, you become so much more powerful.
- Sometimes letting things go is an act of far greater power than defending or hanging on.
Key takeaways
- You are not your job, the possessions you own, or the things you do.
- You can lose what you have. But not who you are.
- Stop “Expecting All Must Go Well.”
- Let go of the belief that things must work out the way we want them to. Control the controllable.
How to contact Cory:
Twitter: @CoryBittnerKC
Email: cory@falconwealthadvisors.com
Website: www.falconwealthadvisors.com
Show overview:
In this episode we interview Dave Swob, owner of Summit Exit Advisors. As 10,000 baby boomers retire every day for the next 10 years, it will create an enormous amount of opportunity for millennials in the corporate and entrepreneurial sectors. Those young professionals who have aspirations to start their own business can cut their learning curve and financial risk in half when buying a profitable and operational business, rather than starting one from scratch. Learn more about the advantages of buying a business in this episode.
Dave’s Why:
Dave discovered his life’s purpose when God broke his heart while working in his former job and seeing two of his clients go out of business due to unforeseen health circumstances. After praying about it, he realized helping baby boomers exit their businesses was a perfect combination of using his pastor’s heart, entrepreneurial mind, and passion for business.
Is there real opportunity for millennials to buy businesses, instead of starting them from scratch?
Yes, there is MASSIVE opportunity for millennials who want to buy a business. There are 78 million baby boomers. Of those, baby boomers own 5.5 million of the 9 million small and medium size businesses in the United States.
What are the main advantages of buying a business?
Millennials can learn from baby boomers and side-step a lot of mistakes and heartache that they would have experienced, had they tried to start a business on their own. There is a ton of value in picking up where baby boomers left off with 30 to 50 years of operating an establishing brand.
What skills are important for millennials to have if they are interested in buying a business?
- People skills - understand how each generation works and communicates, and be able to mesh various working styles. Baby boomers, Gen-X’ers and Millennials are all working alongside each other in the current workplace.
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Leadership skills - be able to lead others well, but also be able to lead yourself well and earn respect from your employees.
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Time management
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Team building
Businesses are expensive. How can millennials afford to buy them?
There are many ways to structure buy-outs. Most commonly used is an owner financing deal. This is done to help the buyer build equity over time, and also helps minimize taxation for both parties.
Where can I find businesses for sale?
- Get involved with networking groups
- Connect with merger and acquisition firms, accounts, and CPAs
- Meet with business brokers
Dave’s book recommendations:
- The Exit Planning Definitive Guide by John Brown: https://www.amazon.com/Exit-Planning-Definitive-John-Brown-ebook/dp/B01B8S016K
How to contact Dave:
Email: dave@SummitExitAdvisors.com
Phone: 913-267-1471
LinkedIn: linkedin.com/in/daveswob
Website: summitexitadvisors.com
Show overview:In this episode we interview Adam Herbig, owner of DigBig LLC a marketing consultancy specializing in retail and product licensing. Having worked with big name brands like the NBA, DreamWorks, and Nickelodeon, Adam has deep expertise in making brands stand out from their competition. Listen in as he gives us three strategies to differentiate your brand in the marketplace.
Adam’s Why:Adam is a husband and a father first. In regard to DigBig, he wants to serve his clients in every capacity possible.
Three strategies to differentiate your brand:
- Discover your complete brand story - this is beyond knowing your why, but knowing every little piece that is compelling about your product or service.
- Understand the comprehensive market landscape - establish the macro vision, then focus on tactical differentiation. Marco: Where are you going with this long-term?Micro: How is your brand living across different marketing channels?
- Intellect + Emotion = Action - this is a winning formula you can use to build your own brand
Adam’s book recommendations:
- Expand, Grow, Thrive by Pete Canalichio
- Dare to Lead by Brene Brown
How to contact Adam:
- Email: adam@digbigllc.com
- Website: www.digbigllc.com/
- LinkedIn: www.linkedin.com/in/adamherbig/
- Facebook: www.facebook.com/digbigllc/
- Instagram: www.instagram.com/digbigllc/?hl=en
Conversation references:
- Artify Life: www.artifylifestyle.com
- Pokemon Go: pokemongolive.com
Show overview:In this episode we interview Harry S. Campbell, businessman, author, speaker, and investor about his third book, Get-Real Mindset. As a former executive at Sprint, Embarq, and Durrie Vision, Harry has deep experience in creating and developing leadership and culture within the corporate environment. After writing two business related books, Harry felt the need to write a third book that could apply to personal life, in addition to business.
Harry’s Why:Harry’s sense of purpose is to support his wife, who has an inoperable brain tumor. To support her, he gives 100 percent of his gross public speaking fees to Head for the Cure, a local Kansas City organization that raises awareness and funding to inspire hope for the community of brain cancer patients, their families, friends, and caregivers.
Overview of the Get Real Mindset:
- Be an attractor - be someone who someone else wants to be around. Create strong relationships, because life and business is won at the margins.
- Embrace crookedness - don’t get paralyzed by changing plans. Lean into the changes and pivot on the fly. You can only control how you react. Be resilient.
- Live to learn - always be curious and have peripheral vision to implement new ideas in your career or business.
Books Harry has authored:
- Get-Real Leadership - wrote as the result of being around Sam Walton, and the positive influence Sam had on Harry’s life and career.
- Get-Real Culture - people want to do business with people they know, like and trust. Business success highly depends on the culture present internally.
- Get-Real Mindset - see above points
How to contact Harry:
Website: harryscampbell.com
LinkedIn: www.linkedin.com/in/harryscampbell/
Note from Brent:I chose to share this book with you because it offers truth - some very ancient truth, applied to life’s very modern problems. We live in unique times; as we are the first generation (at least as long as we can see) to have been taught two contradictory ideas about morality. Postmodernist theorists, having dominated the latest landscape with their voice, have seemed to have succeeded in pushing that:
1) “Morality” is relative in their eyes. That there is no such thing as right or wrong in anything. That it depends on the frame of mind, culture, or situation..
AND
2) "Absolute Tolerance" of someone else's ways is of utmost importance..
This emphasis on ‘tolerance’ is “so paramount that for many, one of the worst character flaws to have now is to be (what we call) ‘judgmental’. And since we don’t know right from wrong, or what is good, just about the most inappropriate thing an adult can do is give a young person advice on how to live.”
There are 12 Rules, but Brent covers the 4 he felt were most relevant to millennials:
#1: Rule 1 of 12: Stand up Straight with Your Shoulders Back
- Your posture is directly tied to your levels of serotonin produced.
- This is part of a psychophysiological loop that is real and proven in science.
- Leave it to one of our most ancient ancestors, the lobsters, to show you just how innate this is.
- To stand up straight with your shoulders back will change your biochemistry for the better. Inversely, to slouch over will produce the opposite effect.
- Additionally, people and the world in general will treat you according to the vibe you give off (expecting to handle situations, or expecting to hide away. Expecting to be the victor, or expecting to lose out.)
- To stand up straight with your shoulders back also means standing up metaphysically; telling the world you are voluntarily accepting your burden and missions. Being someone, they can look to for strength, and not the other way around.
#2 Rule 2 of 12: Treat Yourself Like Someone You are Responsible for Helping
- This is a call to treat yourself better. In all the ways that you know you should.
- Unfortunately, data shows that we tend to treat ourselves with less respect than we treat others. For example, did you know people are better at administering prescriptions medication to their pets than to themselves?
- The hard reality is that we the individual know all of our details more than anyone else does. All of our faults and failings. Every little thought. Because of this, it’s too easy to see others as “good” and “worthy of respect and care”, while seeing ourselves as “less worthy of care”.
- Change your framework. Detach from yourself. See and know that from another’s perspective, you are just as needed and deserving of true care.
- Use that detached view as a reminder that you should treat yourself with respect. You are just as deserving. Just like you feel your dog is, or your grandparent or child is. The truth is, you are deserving of that love and care.
- This doesn’t mean an excuse to making yourself “feel good” all the time. It means things you don’t want to do as well. For example, you’d tell someone else; “grandpa, take your pills!”, or “son, you have to get your workout in each day.”
#3 Rule 4 of 12: Compare Yourself to Who You Were Yesterday, Not to Who Someone Else is Today
- We are aiming creatures. We are built with an innate desire to improve, to aim, to reach. And we tend to compare to someone else.
- Each individual has an infinite number of dimensions taking play into who they are, where they are, etc. So why do you logically think it’s reasonable to compare one dimension of your life to one dimension of theirs?
- The only logical true comparison for your improvement is to YOU; to who you were yesterday. You are the only one with the same number of exact factors that played into who you are.
- To improve and to achieve your aim, start simple if you must. Stop tyrannizing yourself with “I shouldn’t have to make myself do this, I should be motivated.” Or “This high achiever I know could get 10 things done in the same amount of time.” Truly, who cares. Do the thing you need to do. Give yourself a little pat on the back, celebrate in a simple way, whatever. Then do another one. Check a box as you track your improvement of who you were yesterday.
- And best of all, STOP doing things you think you’re SUPPOSED to do because that’s what some other guru said he is doing. Master the art of asking yourself a simple question: “What could I do, that I would do, that would make life better, or reach my goals, etc.” Go quiet. Ask that. Get your answer and just do it and make your moves.
#4: Rule 6 of 12: Set Your House in Perfect Order Before You Criticize the World
- The hard reality of life is, that it can be hard. There are hardships.
- This can unfortunately lead to resentment and hating of the world, God the creator, society, etc. as a whole.
- This can also fortunately lead to Transformation. Transformation of one’s self and ultimately of the world; for the better.
- It truly is how you choose to slide one way or another.
- Jordan asks a simple ask before you slip into “criticizing the world or being itself”; to take responsibility for your life (your house, your setup) first, before you go criticizing the world for all of your problems.
- Make this attempt one simple step at a time, and one will see that his or her free will and choices are of utmost importance. Yes, some things are uncontrollable, but even with those, one can respond in a way that changes the world for the better.
- Hard examples to swallow, but true ones, yet very hidden because life slips slowly at times, are ones like these: When New Orleans flooded, we couldn’t have prevented the hurricane. But the Flood Control Act of 1965 mandated improvements in the levee system. The system was to be completed in 1978. 40 years later only 60% of the work had been done. Willful blindness and corruption took the city down. Prevention of disasters was possible. We had the foresight and attention at one time.
- We can relate this to: What slippery slope (that we could have stopped with better actions) caused what ‘seemed’ like an acute uncontrollable event? A filing for divorce, a diagnosis of a disease, being fired. Let us first ask “Was there a trickle of work or lack-there-of over 40 years that could have prevented this?”
How to contact Brent:
brent.michael.vogel@gmail.com
Interested in reading the full book? Click here to buy 12 Rules for Life, or visit jordanbpeterson.com/12-rules-for-life
Show overview:On this episode we interview Lisa Smith, CEO of Dynamize about the importance of decision making and how to make better decisions.
Lisa’s Why:Lisa’s husband was an influential part of the both of them becoming entrepreneurs. Their flagship product for Dynamize was The Ripjack, which was created out of necessity to improve health and safety of linemen and operations workers in the power utility industry who need to remove the outer jacket of high voltage electrical cable. After seeing workers risk their health with tools not meant for the job that led to serious injury, they felt the responsibility to solve the problem.
Lisa’s passion behind decision making:When first setting out on her entrepreneurial journey, she realized that there were hardly any resources on the importance of decision making, and how to make better decisions. She believes decision making should be an umbrella or foundational concept of any business.
Questions to ask yourself when making a decision:
- How complex of a decision are we talking about?
- How difficult would it be for me to reverse this decision if I need to?
- What seems and feels right? Why do I think that?
- Is there an industry standard?
- When will I revisit this to assess if it was a good decision? Is it a more complex decision than I originally thought?
The complex decision-making process:If a decision is more complex than originally thought, revisit another series of questions:
- What decisions have I made like this in the past?
- What resources can I consult that would make me have a good decision about this?
- How long is it reasonable for me to spend on this decision?
Timeline of the complex decisions:Set a timeline up front for how long this decision will take you. Adhere to guidelines and checkpoints you make for yourself. Set interim goals for things that need to be done at a certain date.
Post evaluation:After a decision is made, be sure to reevaluate the end result as well as how you arrived there for future decision making opportunities.
- Are we achieving the outcome we thought we were going to?
- Did it cost as much or as little as we originally thought?
- Did the timeline we have planned end up being accurate?
Book recommendations from Lisa:
- The Happiness Advantage: https://www.shawnachor.com/the-books/the-happiness-advantage/
How to contact Lisa:
- LinkedIn: https://www.linkedin.com/in/lisa-smith-2790a415a/
Show overview:
On this episode we interview Grant Russell, Principal at Norton and Schmidt Consulting Engineers LLC, as well as a Partner at Red Rock Capital LLC. He explains why he joined into a business as a partner as well as the advantages of a partnership, versus starting a practice all by himself.
Grant’s Why:
Grant has multiple reasons driving his success. He enjoys the ever changing challenge of real estate, but also enjoys deciding who he does and does not want to work with. He enjoys working with friends who are clients.
Grant’s expertise within his firm:
Working with existing commercial buildings and helping building owners and property managers with roofing, water proofing, masonry work and building restoration.
Overview of the the partnership model:
Grant’s firm operates very similarly to a law firm. There are a group of 12 partners in the firm, all who are 100 percent commission and all who pay into a pool of resources. This pool covers everyone’s professional liability, building maintenance, technology services, office supplies, as well as support staff. These are fixed costs for the partners, but there are some variable costs such as those who are billing an excessive amount paying more in professional liability and support services.
More success through the partnership model:
Grant believes that starting a business through partnership made him far more successful than if we would have gone out on his own. It allowed him to build expertise in multiple areas of engineering and real estate, as well accelerate his learning curve in both areas. He was learning from people who have been experts in their fields for more than 30 years.
Advice to others pursuing partnership:
Everyone has an expertise in their industry, so be humble and vulnerable and willing to learn from the others around you. Make sure someone in your business is forward-thinking. Be okay with healthy conflict and disagreements in the workplace.
Book recommendations from Grant:
- Start with Why by Simon Sinek: https://simonsinek.com/product/start-with-why/
- Leaders Eat Last by Simon Sinek: https://simonsinek.com/product/leaders-eat-last/
- Never Split the Difference by Chris Voss: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805
- Fierce Conversations by Susan Scott: https://www.amazon.com/Fierce-Conversations-Achieving-Success-Conversation/dp/0425193373/ref=sr_1_1?keywords=Fierce+conversations&qid=1584106075&s=books&sr=1-1
- Give and Take by Adam Grant: https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986/ref=sr_1_1?keywords=Give+and+Take&qid=1584106132&s=books&sr=1-1
How to contact Grant:
LinkedIn: www.linkedin.com/in/r-grant-russell
Digital Minimalism: A Minimal SolutionNewport defines Digital Minimalism as, “A philosophy of technology use in which you focus your online time on a small number of carefully selected and optimized activities that strongly support things you value, and then happily miss out on everything else.” Digital Minimalism is an evaluation and strategy of how to reduce the constant noise of technology, especially social media.
Background on Cal:Cal is a computer scientist professor at Georgetown University. Digital Minimalism was published in 2019, but Cal has published several books, with a few of his best sellers being “Deep Work” and “So Good They Can’t Ignore You.” If you do a quick social media search for Cal’s accounts – you won’t find him. He has never had a Facebook, Twitter, or Instagram account, but you can learn more about him at calnewport.com.
Main points:
- Social media is the newest, biggest addiction (like smoking).
-
- Checking “likes”, following people and seeing pictures of happy people that distort real life.
- Social media tech executives share how they won’t let their kids use social media because of the design to create behavioral addictions.
- Solitude Deprivation – where you spend zero time with your own thoughts
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- Going on walks
- Writing letters
- Bringing digital declutter in to your life:
-
- Take a 30-day digital break
- Before introducing technology again make rules and guidelines for using social media and technology
- Make sure to plug in meaningful, high-level activity in place of passive technology
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- Exercise
- Cooking
- Be intentional with this process
-
- Input conversation and real-world interactions
- Join a community group of hobby/interest
- Read a book
- Explore a new hobby, like woodworking
“Ah-Ha moments”:
- Social Media and the comparison game (comparing your life to others in unrealistic pictures)
- Do things for the sake of enjoyment and skill building
-
- You don’t always have to produce an outcome or be efficient
- Master a new skill over an extended period of time
Set a rule or guideline with technology, such as:
- No phone or social media after 8pm
- Deactivate social media accounts for a period of time
- No “likes” – instead text, call, or even write the person a letter
If you are not interested in the book or you just want one takeaway from this, either try the 30-day digital declutter or even a 5-day one. It will in the least make you very aware of how much you are attached to your phone and social media. It might even scare you.
How to contact Matt:Email: honeycuttm89@yahoo.com
Interested in reading the full book? Click here to buy Digital Minimalism, or visit www.calnewport.com
Like the show? Be sure to subscribe on your favorite channel as well as our newsletter at genwhyleaders.com
Overview:On this episode, host Eric Hughey shares his thoughts on the latest developments of the Coronavirus. As a point of encouragement to stay strong and focused, he also shares an excerpt from one of his favorite books, The Greatest Salesman in the World, by Og Mandino.
“Unprecedented”Times are definitely unprecedented, but so is our fear. So, in this time of unprecedented fear, let us meet it with unprecedented strength, let us meet it with an unprecedented sense of fortitude, and an unprecedented sense of community.
Excerpt from The Greatest Salesman in the World, by Og Mandino:
I will laugh at the world.
And how can I laugh when confronted with a person or deed which offends me so as to bring forth my tears or my curses?
Four words I will train myself to say until they become a habit so strong that immediately they will appear in my mind whenever good humor threatens to depart from me. These words, passed down from the ancients, will carry me through every adversity and maintain my life in balance. These four words are:This too shall pass.
I will laugh at the world.
For all worldly things shall indeed pass. When I am heavy with heartache I shall console myself that this too shall pass; when I am puffed with success I shall warn myself that this too shall pass. When I am strangled in poverty I shall tell myself that this too shall pass; when I am burdened with wealth I shall tell myself that this too shall pass. Where is he who built the pyramid? Is he not buried within its stone? And will the pyramid, one day, not also be buried under sand? If all things shall pass why should I be of concern for today?
I will laugh at the world.
I will paint this day with laughter; I will frame this night in song. Never will I labor to be happy; rather I will remain too busy to be sad. I will enjoy today's happiness today. It is not grain to be stored in a box. It is not wine to be saved in a jar. It cannot be saved for the morrow. It must be sown and reaped on the same day and this will I do, henceforth.
I will laugh at the world.
Greatest Salesman in the World:
https://www.amazon.com/Greatest-Salesman-World-Og-Mandino/dp/055327757X
About the GenWhy Leaders Podcast:
Entitled, lazy, unreliable. These are just a few of the words used to describe Millennials. It wasn’t too long ago consumer reports were being built about them and how they would acclimate to the professional world. Now, they’ll soon be leading the workforce. According to Forbes, 75% of the national labor force will be millennials by 2025. Despite the negative stereotypes, this generation is full of individuals already taking leadership positions at companies, starting their own businesses, and pursuing non-traditional means of supporting themselves and their families. In the GenWhy Leaders Podcast, we learn why leaders in this age group do what they do, what keeps them motivated, and how they have succeeded in this ever-more competitive marketplace.
For more information, visit: genwhyleaders.com
Show overview:Successful brands don’t just sell a product or service, they start a movement. That’s exactly what Justin Ikerionwu and Muenfua Lewis have done with By Design Magazine, a creative lifestyle brand, promoting creativity and community. In this episode, Justin and Muenfua give us three tips to starting a movement of your own.
Justin and Muenfua’s Why:By Design was born out of the realization that there were no platform for creatives of color to get their ideas out and find opportunities to grow as creatives and entrepreneurs. They feel it’s their duty and obligation to help others.
Three tips for starting a movement:
- Be intentional: You as an entrepreneur have a responsibility and obligation to act on the voids you see in the market or in your community, and tell the stories important to your audience.
- Be a confident disruptor: Use a set of values you believe in to go against the grain. Connect your brand to those core values, and stick by them, even when it’s hard.
- Be resilient: When you’re going through the path less traveled, you’re going to experience some bumps in the road that other people haven’t encountered. Trust in the people you put around yourself and the processes you put in place.
About By Design: By Design is a creative lifestyle brand, promoting creativity and community. We showcase an authentic lifestyle for the creative in all of us, intentionally crafting editorial content and events that allows for real conversation and an appreciation for culture and style.
Book recommendations from Justin and Muenfua:
- Ego is the Enemy: https://www.amazon.com/Tim-Ferriss-Audio-Ego-Enemy/dp/B01GSIZ9EY/ref=sr_1_2?keywords=Ego+is+the+Enemy+by+Ryan+Holiday&qid=1582388869&sr=8-2
- Stillness is the Key: https://www.amazon.com/Stillness-Key-Ryan-Holiday/dp/0525538585/ref=sr_1_1?keywords=Stillness+is+the+Key&qid=1582388914&sr=8-1
- Powernomics: https://www.amazon.com/PowerNomics-National-Empower-Black-America/dp/0966170229/ref=sr_1_1?crid=14O6HT02V45WI&keywords=powernomics+by+claude+anderson&qid=1582389087&sprefix=powerno%2Caps%2C181&sr=8-1
How to contact Justin and Muenfua:
By Design website: bydesignmag.com Justin’s email: justin@bydesignmag.comJustin’s LinkedIn: https://www.linkedin.com/in/justin-ikerionwu-44ba48189/
Muenfua’s email: muenfua@bydesignmag.comMuenfua’s LinkedIn: https://www.linkedin.com/in/muenfua/
Show overview:
In an era of digital advertising, local TV advertising has been a less popular approach to marketing because of lack of targeting abilities. But that all depends on your target audience. In this episode Brooks Mosier, co-owner of KC Property Group gives us insight to using TV advertising in your marketing strategy as well as the importance of handling those leads in a way that is profitable for your business.
Brooks’ Why:
Brooks wants time and family - that’s what he wants to invest in the most. He started with that in mind and worked backwards. The answer he landed on was passive income, and he found that possible through real estate.
Why TV advertising to promote your business?
Brooks and his team were doing direct mail letters to potential sellers, but their response rate started to dip. They needed to find a way to get in front of a maximum amount of home homers, and saw opportunity with TV advertising.
Will you continue to pursue TV advertising?
Yes, Brooks and his team have a strong web presence and need to maximize their brand awareness in the market, and TV advertising is a good way to do that.
How to contact Brooks:
LinkedIn: https://www.linkedin.com/in/brooks-mosier-4a4b9b33/
Drop by their office in person:
9140 Ward Pkwy #220Kansas City, MO 64114
Book recommendations from Brooks:
- Rich Dad Poor Dad: https://www.amazon.com/Rich-Robert-Lechter-Sharon-Kiyosaki/dp/3898798828/ref=sr_1_2?keywords=Rich+Dad+Poor+Dad&qid=1581866372&sr=8-2
- Four Disciplines of Execution: https://www.amazon.com/Disciplines-Execution-Achieving-Wildly-Important/dp/1451627068/ref=sr_1_1?keywords=Four+disciplines+of+execution&qid=1581866419&sr=8-
Main concept of the book: Wendy Merrill’s book, “Path to Impact” epitomizes the mission of the GenWhy Leaders Podcast. As millennials, we are focused not so much on success itself, but significance. This means we want to spend time with our families, give back to our communities, and have autonomy in our everyday life. This book is great for any young professional with high career aspirations and big dreams. It has practical advice, business stories, and exercises to put you on the path to impact.
Wendy Merrill is the Founder of StrategyHorse Consulting Group, which provides customized group workshops, individual coaching, strategic planning sessions and retreat facilitation designed to develop growth-oriented leadership. You can find her book “A Path to Impact: The Rising Leader’s Guide to Growing Smart on Amazon. Or you can learn more at strategyhorse.com.
Best Chapters:
Chapter 3: Value
- The transfer of value is at the base of almost any relational transaction.
- Be able to appraise and convey different kinds of value, most importantly, your own.
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- Not adjectives. True statements of experience that foreshadow future success.
- Avoid Imposter Syndrome
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- When you work at an organization that has very intelligent people, and you begin doubting your own knowledge and talent. The underlying fear being that you will get out-performed or replaced by someone better than you.
- Instead: Be confident. Know, and own your value. Confidence is not arrogance.
- Value or price of your own services should not be based on market rate or what anyone else is charging. This will challenge you to think freely and decide for yourself.
- Effective Leadership is built on:
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- Reducing stress (culture)
- Saving or making money (financial growth)
Chapter 4: Self Advocacy
- You must know and be intentional about understanding, defining and promoting a personal brand.
- A personal brand should focus on:
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- Thought leadership: an expert on a specific topic
- Center of impact: more than just a “net-worker” who slings business cards and LinkedIn Connections
- Or a combination of both
- Create thoughtful and strategic introductions between people whose values and missions are aligned
Chapter 7: Risk
- Being a leader or championing a cause you believe in, opens the door to be ridiculed and judged by others. You must get over the fear of what others think about you. Even when you think you are making moves and accomplishing things, doesn’t mean it’s always interpreted that way. Keep your blinders on and keep working.
- Always Be Curious (ABC)
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- Once we lose the ability to learn, we begin to manipulate others, instead of inspiring them.
- You must know and understand your relationship with risk. Most people think they are being risky by avoiding certain actions. But most of the time, we are risky in our business or personal life because of something we are already doing, that we need to stop doing.
- Risks to avoid:
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- Risk of work-life balance. There is no such thing as work-life balance. Only work life choices at any given moment. Work hard and stay focused at work. But be intentional with your time at home.
- Risk of too much yes. If we are always spread thin, we will never have maximum impact in the area we were hired to focus. Want to grow? Say No!
- Risk of not taking ownership.When managing multiple people, it’s easy to point fingers when things go wrong. But empowering your employees to be autonomous is equally important as taking responsibility for all negative outcomes from any of your team members, or your team as a whole. Ultimately, it all points back to you and whether or not you are leading effectively.
Connect with Eric:
Linked: linkedin.com/in/ehughey
Website: genwhyleaders.com
Email: genwhyleaders@gmail.com
Interested in reading the full book? Click here to buy Path to Impact. Connect with author Wendy Merrill:
LinkedIn: www.linkedin.com/in/wendymerrill/
Website: https://strategyh
Show overview:On this episode we interview Vineet Prasad, Founder of Savings Academy, a 1:1 personal finance coaching program for young professionals. Vineet is a former employee at Facebook, but left the corporate tech world to help others with their savings. He coaches others from experience, having saved 60% of his annual salary while working at Facebook in order to have enough financial stability to launch his business. He’s a firm believer that you should work because you want to, not because you have to. This is a great episode for anyone struggling to balance their full time job with a side gig.
Vineet’s Why:He wants to help people from becoming trapped in jobs they don’t like. He believes time and freedom is the ultimate currency. He enjoys creating a strategic approach around savings to help others spend time on the people and things they love.
What was it like working at Facebook?Although the Silicon Valley stereotypes are true, it was a really great job. They move fast, and the workplace was very enjoyable. It was competitive, but he really enjoyed the people he worked with and was blown away by their talent.
What is Imposter Syndrome?When you work at an organization that has very intelligent people, and you begin doubting your own knowledge and talent. The underlying fear being that you will get out-performed or replaced by someone better than you.
3 tips to become better at saving money:
- Self-awareness: create a system
- Frequency: check that system regularly
- Mindset: no one is inherently good or bad with money
Book recommendation from Vineet:
The $100 Start-Up by Chris Guillebeau
How to contact Vineet:
Website: savingsacademy.com
Email: vineet@savingsacademy.com
LinkedIn: www.linkedin.com/in/vineet-prasad-18b40823/
Instagram: www.instagram.com/savingsacademy/?hl=en
Eric’s Why:My why is to use the spiritual gifts I have been blessed with to glorify God, and lead others to him by encouraging them in their personal and professional lives. I want to inspire others to overcome fear, go after their dreams, and live the life they’ve always imagined.
Part 2 Overview:Equipment
- Smartphone with standard voice recording app
- Digital recording device with microphones
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- Zoom H4N
- YETI
- Desktop or laptop computer with audio editing software
- Headphones
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- Higher quality than standard earbuds recommended
- Example: Audio-technica ATH M-30x Headphones
Software
-
Recording
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Voice recording app on smartphone
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Zoom or Skype for video conference recording
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Editing
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Garage Band
- Audacity
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Adobe Audition
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Distribution
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Libsyn
- BluBrry
Getting guests
- Use your immediate network
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- Family, friends, work, etc.
- Use the network of your previous guests
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- Ripple effect
- Word of mouth promotion
- Use a podcast placement agency
Helpful tips
- Make sure it’s something you want to do long term
- Focus on a topic/niche that is not time-bound
- Be aware of time investment
- Start with basic set-up, then build as your skills and audience grow
- Build a backlog before you launch
- Batch your recordings
- Have patience while building your following
- Just start!
Contact Eric:
Connect with Eric on LinkedIn by clicking here.
Email: genwhyleaders@gmail.com
Jonathan’s Why: I’m always looking for ways to better myself, personally and professionally. In my chosen profession, I have to speak to people and I have to be good at it. So why not take the opportunity to learn strategies for being charismatic?
Main concept of the book: To many, charisma comes naturally, which might be discouraging to some, but there are techniques and practices that allow people to become more charismatic. Fox Cabane also outlines the key components of charisma and different types of charisma.
A little bit about Fox Cabane - she is a lecturer and consultant, who teaches business leaders how to be more charismatic. In the book, she highlights a few ways her methods have led to client’s successes.
So what is charisma? Merriam Webster defines it as “a personal magic of leadership arousing special popular loyalty or enthusiasm for a public figure (such as a political leader) or a special magnetic charm or appeal.”
Compelling attractiveness or charm that can inspire devotion in others.
Key takeaways:
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Charisma has three main features: Presence, Power and Warmth.
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Presence is eye-contact, listening and not letting your mind wander. Focus on the person in front of you or your situation. (delayed reactions are a tell that you’re not present)
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Power is your ability to affect the world around you. Wearing nice or expensive clothes. Showing off a level of intelligence or expertise. Or it could be just being physically large.
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Warmth is about body language and confident posture, sitting up straight for instance. Despite our best intentions, negative thoughts manifest themselves as poor body language and can hurt us.
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There are different charisma styles
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Focus charisma - focusing and listening to make people feel heard.
- Visionary charisma - inspires others to act, requires bold vision and conviction.
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Authoritative charisma - achieved through power and stature, leads people to obey and follow
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Kindness charisma - requires warmth and allows us to build emotional connections to others.
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Rather than impressing others, charismatic people make others impress them, and those people feel good about it.
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Similarly, a charismatic person has the ability to make every person feel like the most important person in the room. So summing up those points, a charismatic person leaves you feeling better about yourself.
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Understand what might limit your charisma. Are you a self-critic? The book offers strategies to get away from your self-doubt and into a confident mindset. Are you small in stature? The book offers strategies that help you maximize your physical space. Are you introverted? The book offers suggestions to help you get through situations with large crowds.
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And my final takeaway was my misunderstanding of charisma. I thought the most charismatic people were JUST the ones who enter a room, make everyone laugh, and show out-and-out confidence. The different charisma styles that Fox Cabane outlines show how even the quietest people can be charismatic, even in interpersonal settings.
I picked up the Charisma Myth at Barnes and Noble, but you can of course find it on Amazon or the audiobook on Scrib’d. Hope you’ll check it out.
How to contact Jonathan:
Email: jonrhaile@gmail.com
LinkedIn: www.linkedin.com/in/jonhailepr
Interested in reading the full book? Click here to buy “The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism”. Follow author Olivia Fox Cabane on social media by clicking here.
Show overview:On this episode we interview Gage Fletcher, attorney and owner of Fletcher Law Office, LLC, a civil litigation firm in Kansas City, Missouri. Gage gives listeners five legal tips for small business owners. It’s important to note this episode is for general knowledge only. Please reference the disclaimer below, and for more information reach out to us, or Gage directly at Gage@FletcherLawUSA.com.
Legal Disclaimer:The information discussed in this episode is intended for general information purposes only. Nothing included in this episode should be considered as legal advice for any individual case or situation. The information discussed in this episode is not intended to create, and receipt or listening does not constitute, an attorney-client relationship.
Gage’s Why:Building the Fletcher Law Office, LLC to be a legal resource for people in Kansas City who they can trust and who they can come to with their legal issues and know they are going to get help.
Five tips for small business owners:
- Be cautious about what you are publishing on your website and social media channels.
- Hire a CPA to help determine the best structure for your business, and establish a plan for generating profit.
- Be careful of what you are writing in your HR or employee handbook.
- Use NDAs (Non-disclosure agreements) when communicating internally or externally about proprietary information in your business.
- Try to resolve business conflicts, before getting to litigation.
Book recommendations from Gage:
- E-myth - Michael Gerber
- Zero to One - Peter Thiel
- How to Start a Law Firm
- Rules of the Road
- Don’t Eat the Bruises
How to contact Gage:
- Email: Gage@FletcherLawUSA.com
- Connect with Gage on LinkedIn
Eric’s Why:My why is to use the spiritual gifts I have been blessed with to glorify God, and lead others to him by encouraging them in their personal and professional lives. I want to inspire others to overcome fear, go after their dreams, and live the life they’ve always imagined.
Part 1 Overview:
What is podcasting?Recording a spoken audio file with one or more people on a specific topic, and broadcasting that audio file to a niche audience of the topic via the internet.
Reasons why you should start a podcast.
- Barrier for entry is low
- $0 start-up fee
- Can be a business, or a branding tool
- Aligns with content marketing efforts
- Highly concentrated target audiences
- Multiple revenue streams
- Networking opportunities
How to start a podcast.
- Use a standard VoiceRecorder app on your phone
- When in doubt, pick a topic of that topic
- Know your why. This will keep you motivated as your listenership grows in the first year.
- Pick a topic
- Record between 5 minutes and 45 minutes
- Edit recording down to vital information
- Publish file on the internet with a host like iTunes or Spotify to distribute it to your respective audience
- Create social media channels to leverage your audience and drive more traffic to your podcast
Contact Eric:
Connect with Eric on LinkedIn by clicking here.
Email: genwhyleaders@gmail.com
Amy’s Why:Amy enjoys helping women entrepreneurs package their brain and skills and deliver them online. Recently becoming a mother, her new why is to show her son that you can design your own life any way you choose, no matter where you are in your journey.
Main concept of the book:You can only hustle so much in your business. Denise pulls back the curtain and helps you find ways to breath. Success isn’t about working max hours and being busy, it’s about working the right amount of hours to be effective and get the job done. A few key points throughout the book:
- Not everyone will like you
- Chill out
- Business doesn’t have to be hard, feel hard, or look hard
- Freedom and independence can be yours with the right tools
- Get the support you need, so you don’t have to do everything by yourself
What are money blocks?The feeling of apprehensiveness or guilt to ask people for money when you’re launching your business. This is pivotal for new entrepreneurs because you have to start making income to have a business. If you don’t - it’s just a hobby.
How to contact Amy:
Website: herownmagic.com
LinkedIn: linkedin.com/in/amy-jo-9158a149/
Instagram: @herownmagic
Interested in reading the full book? Click here to buy “Chillpreneur.” Follow author Denise Duffield Thomas on social media:
Instagram: @denisedt
Andy Rieger is the great great great grandson of Jacob Riger, the original founder of J. Rieger Co. It was the largest mail-order whiskey house in the United States, prior to the onset of Federal Prohibition in 1920. Fast forward 90 years, and the opening of The Rieger restaurant in the historic Rieger Hotel building would serve as the catalyst for Andy, his wife Lucy Rieger and other industry veterans to bring the distillery back to life in Kansas City. On this episode we discuss the compelling history and revival of the distillery and the positive impact a $0 advertising budget has made on the iconic J. Rieger Co. lifestyle brand.
In episode 017 we interview Nick Bianco, the Owner of KC Custom Hardwoods. While working in his former real estate career, Nick was challenged by his friend Jay Norris to sell a table Jay handcrafted. This all occurred after Jay had many down trees on his family farm that was caused by illegal logging. With quick success and much demand following the first sale, KC Custom Hardwoods was born, and made it their business mission to preserve local trees in Kansas City. Their goal is to build all projects out of sustainably salvaged wood. Now that’s putting purpose before profit, and a big reason the company has been so successful in a short amount of time.
Eric’s Why:My why is to use the spiritual gifts I have been blessed with to glorify God, and lead others to him by encouraging them in their personal and professional lives. I want to inspire others to overcome fear, go after their dreams, and live the life they’ve always imagined.
Main concept of the book: The elements of story narrative including hero, guide, villain, etc. can be applied to marketing and business communications. In short, the customer will always identify as the hero of their own story. As a result, your marketing and communication messages should also position your business as the guide in your hero’s (customer’s) story, and be the resource they need to solve their problem. Click here to buy Building a StoryBrand
7-Part StoryBrand Framework:
- A Hero
- Encounters a problem
- And meets a guide
- Who gives the hero a plan
- And calls them to action
- To avoid failure
- And achieve success
Applying the 7-part framework to a movie:
- A Hero: Katniss Everdeen of District 12
- Encounters a problem: Evil government; volunteers as tribute; must compete in Hunger Games
- And meets a guide: Haymitch, a previous winner of the hunger games
- Who gives the hero a plan: Haymitch can use his experience to help Katniss win as well His plan for Katniss? -- win the crowd; have a better attitude; get more sponsors and resources
- And calls them to action: Let the games begin!
- To avoid failure: Don’t die, so you can return home to your family and inspire the rebellion
- And achieve success: Katniss wins!
Applying the 7-part framework to marketing from PlanetFitness:
- A Hero: someone who wants to be healthier by exercising more
- Encounters a problem: doesn’t like being intimidated at the gym; wants to focus on cardio and less intensive exercise; doesn’t want to pay a lot
- And meets a guide: Planet Fitness
- Who gives the hero a plan: Planet Fitness - “you can work out here for just $10 a month, and when people are being loud and obnoxious, we’ll sound an alarm and literally kick them out”
- And calls them to action: “Come on in and try it out!”
- To avoid failure: “It’s important to workout, but you don’t need to pay a fortune or be surrounded by meatheads.”
- And achieve success: Get healthy on your terms at an affordable price
Connect with Eric on LinkedIn by clicking here.Email: genwhyleaders@gmail.com
Interested in reading the full book? Click here to buy Building a StoryBrand! Follow author Donald Miller on social media:
Donald Miller
StoryBrand
Show overview:Megan Sheets set out with a dream to help young couples drive down wedding costs by starting The 5K Wedding Run. She had to slightly pivot the idea, but was ultimately successful with building the 5K itself, as well as a bridal expo after the race. Megan partnered with local organizations and companies such as Bra Couture KC and grew the race to more than 500 participants in its first two years. Knowing the race would be a significant time investment to continue growing it, while simultaneously gaining interest from a potential buyer, Megan decided to sell the The 5K Wedding Run. Recently having her first child, Megan decided to return to being an employee to have more time with her child and husband. She is now the Consumer Research Manager at Midwest Dairy.
Megan’s Why:Megan has found a passion in many different roles in her life. Ultimately if she can find excitement and joy in day-to-day life, she is happy.
Why start The 5K Wedding Run?Megan started The 5K to help young couples get married without borrowing money, especially after many were graduating college soon before with student loans. However, the original concept pivoted to a hybrid event of both a wedding 5K and a bridal expo.
Factors that led to Megan’s Success:
- Gamifying the event with developing games and contests between various bridal parties who attended the event.
- Tieing in pre-wedding health goals such as losing weight.
- Hosting the bridal expo immediately after the event.
Selling a business:
Megan’s experience with selling the business was actually very smooth. She found someone familiar with owning and operating bridal shows, and that person saw great opportunity with The 5K Wedding Run. When you are down to earth and open with the other party trying to achieve a win-win, the transaction can go very smoothly.
Book recommendation:
The Four Agreements by Don Miguel Ruiz
How to contact Megan:
Email: meganbsheets@gmail.com
Show overview:
Andrew Potter is a former Army Ranger Captain turned entrepreneur. After moving up the military ranks, Andrew realized he didn’t want to be in the Army forever, and left to pursue his dream of opening a rock climbing gym in Kansas City. Nearly foregoing it because of lack of funding, Andrew landed two business loans and is now opening his third RoKC climbing gym location in just four years. Andrew then recognized another market need for rock climbing gyms in the sector of customer relationship management and billing software. So he started his second venture, Tile 5 and developed Approach, a software for climbing gyms. Andrew’s positive mindset and go-getter mentality in episode 014 will give you the courage to take a chance on your dreams today.
Andrew’s Why:
Andrew enjoys serving others and building teams. He wants to help others learn from his mistakes and give back to those around him to create a bigger picture.
Why start a rock climbing gym?
Having served in the Army, Andrew suffered from PTSD. What brought him joy and comfort was being outside and going to the mountains. Climbing is what allows him to do that and continue to heal. Opening a gym was a mix of his passion, serving others, and seeing a market need.
Factors that led to the growth of RoKC:
- Climbing is a niche sport and industry
- Amazing RoKC staff members that truly take care of customers
- Hiring staff members with strong character and a desire to serve others
Identifying the next need in the climbing market:
Andrew also started a software company called Tile 5, in which he and a friend developed a software called Approach that assists climbing gyms with client relationship management and point of sale systems.
Book recommendations:
Multiplies by Liz Wiseman - inspire others through leadership
Dare to Lead by Brene Brown - how to lead others with vulnerability
How to contact Andrew:
Email: andrew@climbkc.com
Instagram: @andrewemersonp
Logan’s Why:
“I want to prove to myself I can achieve uncommon goals. Freedom. I want the freedom of life to have choices. To own my own time. To make my own choices. To work on projects that matter. The only way to do that is to have massive impact.”
Goal achievement:
- What do you want?
- Why do you want it?
- Massive action plan-what can you do
- Prioritize the MVPs and PPAS
- Schedule it and make deadlines
- Leverage - how can you help automate/others to help get you to your outcome
- Execution-massive action
Your self-worth cannot be tied to your outcomes. Your confidence comes because of the preparation you have completed in the foundational work and skills that you have built upon throughout your experiences. If it’s tied to your outcomes you’re going to be a roller coaster. There are things you cannot control, but if you have self satisfaction knowing that you did the best that you were capable of doing, that’s were true self confidence comes from.
Before you can have a breakthrough you need to remove your number one roadblock. You have to take inventory of yourself. Be real, and work through what’s holding you back. Once identified, you can remove this and unlock much more potential. For example, if money is your #1 limiting factor, mitigate and neutralize this by working through a budget and getting your stabilized income where you can keep your head above water and work on your side hustle. Don’t throw yourself headfirst into the deep-end without a plan, because that’s how people fail. Instead, remove your roadblock so you can breathe, so you have some margin and then you’ll have the headspace and capacity to work on what really matters. This takes maturity, self awareness and patience
Stop waiting to be taught something you already know! Anyone can have a great idea, but it’s what you do with the thought that defines you.
If the plan doesn’t work, change the plan, not the goal. Stay focused on what you want, just make sure you take the path that leads to your goal.
Pressure is a privilege. Pressure creates diamonds.
Succeeding is easier than making excuses or apologies. Does it come overnight? Is it easy? No, but neither is always struggling to get by. They both have their cost.
Commit first, figure it out later.
You go all in, almost to an obsession. Other people don’t have the commitment you have. Make sure you don’t create your own anxiety.
If you’re not creating new problems for yourself, you’re not taking massive actions
Inspiration only reveals itself after perspiration.
I won’t follow money, I will follow my purpose because I know those who chase money have no purpose, and money chases those who follow their purpose!
Getting the plane off the ground takes 10x more action and energy than what is required for the plane to cruise at an altitude of 30k feet at 400 mph.
There is no finding yourself in life. You create yourself. You grab life by the balls and you take what’s rightfully yours. You don’t beg the world to change. You change what you present to the world, then the world changes to fit your mold.
Connect with Logan Freeman via LinkedIn by clicking here.
Website: Livefreeman.com
Email: logan@livefreeman.com
Interested in reading the full book? Click here to buy The 10x Rule on Amazon! Follow author Grant Cardone on social media:
Show Overview:
Climbing the corporate ladder is a popular phrase in the business world. “Climbing” can be seen as an intense journey. Sometimes you don’t know where you’re climbing, how long you’ll need to climb, or how many other climbers will be there when you get to the top. But what if you could build your own ladder, so to speak? That’s what Ryan Malec, Senior Digital Innovation & Strategy Director has done for himself at Informa. In a competitive digital media and publishing industry, Ryan finds himself as one of the top leaders in the company after climbing the ranks through seven promotions, and navigating multiple company acquisitions. Learn how you can do the same in episode 012.
Ryan’s Why:
Ryan likes to see an idea that starts on a white board or a napkin and have it take flight and turn into a multi-million-dollar idea that makes everyone happy - including the customer, the user, and his company.
Keys to becoming an innovator:
- Ask for forgiveness, not permission.
- Everyone has parameters, criteria and red tape. But sometimes it’s better to go do things and prove they can be overcome.
- Align yourself with team members that can get things done.
Why stay at a company for 10 years so early in your career?
In a digital media and marketing company, there is always something to chase that is interesting for Ryan. Whatever big picture idea he could pursue elsewhere, he could initiate and champion himself at Informa, without leaving the company.
Resource Recommendations:
Gartner - business to business research, data, and trendsStrategy+Business - management resource for business decision makersNeil Patel - digital marketing expert Digital marketing institute - certification for digital marketing & sales professionalsDigitalMarketer - tools and training for digital marketers
Contact Ryan:
Ryan Malec LinkedIn Profile
Cory Bittner is the co-founder of Falcon Wealth Advisors. A fellow UCM Alumni, Cory has an interesting story of pivoting from a communications degree, to a financial planning profession. His career in finance started at a large, international bank before he and his team left & launched their own practice in 2016. In episode 010, we discuss the importance of not being forced to play small. While Cory & his team were having success in growing their business, their values and beliefs didn’t always align with those of the bank they worked for. A belief in placing clients’ interests ahead all others ultimately led Cory and his team to think big, and to make a move. Rather than accepting an offer to work for a competitor they opted to start their own business so they could build it the right way. If you feel like you could operate your business better than it’s currently being ran, this episode is for you.
Cory’s Why:
He knows the meaningful and positive impact financial planning can have on peoples’ lives. He’s excited about the business he and his team are building, and the dynamics of financial markets keeps his job interesting.
Are you a University of Central Missouri Alum’?
If so, you might be interested in listening to Cory’s podcast - Central Missouri Alumni Stories. This podcast and show is about the (sometimes unconventional) success stories of UCM alumni. Go Mules!
The impact of a Public Relations degree from UCM on a financial planning career:
The UCM PR program set the bar high for students. In Cory’s words, the program pushes students past mediocre. It helps students to improve, to believe in themselves, and hone their skill sets.
If you feel like you have to shrink to fit in your workplace, you are in the wrong workplace.
If you are providing value to the business and helping develop revenue, you should have the opportunity to grow. At their previous firm, Cory and his teammates knew they were building their practice more quickly than the average, and they wanted to build it with their client’s best interest as the highest priority. It became clear they needed to make a move. Thus, Falcon Wealth Advisors was born. Cory and Jake Falcon co-founded Falcon Wealth Advisors on December 2, 2016.
89,000 Cold Calls:
As a St. Louis native, Cory had to start fresh in his new home of Kansas City when it came to building his business. He couldn’t, nor did he desire to, rely on family, friends, or peer networks to make connections locally and grow. Consequently, Cory picked up the phone. To get where he is now, Cory made over 89,000 cold calls. Talk about persistence.
Book and resource recommendations from Cory:
Upticks - Falcon Wealth Advisors’ show on news and updates in the financial markets
Simple Wealth, Inevitable Wealth by Nick Murray
Setting the Table by Danny Meyer
Extreme Ownership by Jocko Willink
Shoe Dog by Phil Knight
How to contact Cory:
Twitter: @CoryBittnerKC
Email: cory@falconwealthadvisors.com
Website: www.falconwealthadvisors.com
Show Overview:
In episode 010 of the GenWhy Leaders Podcast, Amy Jo, Founder of Her Own Magic tells listeners how she developed herself into an online business and creative coach for women entrepreneurs. While working at a local community college in 2012, an art therapy teaching role fell into Amy’s lap. To her surprise she liked it, and knew that she could help others grow beyond the classroom. She took her passion for helping others and her creative skills and created products and services to help other entrepreneurs do the same.
Amy’s Why:
Amy enjoys helping women entrepreneurs package their brain and skills and deliver them online. Recently becoming a mother, her new why is to show her son that you can design your own life any way you choose, no matter where you are in your journey.
Is the online coaching and consulting market too crowded?
No. in fact, there is a person who gets paid to go search for bigfoot and document his findings online. Knowing that, there is room for just about anyone and the topics you want to coach online.
Tips from Amy for building your online business:
- Keep your eyes on your lane, and don’t compare yourself to others.
- Use your website as a conversation machine, not just a digital “about you” page.
- Pick 2 to 3 thought leaders in the space that you want to model your business after, and take their advice/mimic what they’re doing.
What are money blocks?
The feeling of apprehensiveness or guilt to ask people for money when you’re launching your business. This is pivotal for new entrepreneurs because you have to start making income to have a business. If you don’t - it’s just a hobby.
Resource recommendations from Amy:
- Denise Duffield-Thomas - overcome money blocks
- Pat Flynn - digital marketing
- Amy Porterfield - digital marketing
- Russel Brunson - click funnels and sales strategy
How to contact Amy:
Website: herownmagic.com
LinkedIn: linkedin.com/in/amy-jo-9158a149/
Instagram: @herownmagic
Show Overview:Frank Reardon, President of Magis Business Services LLC, is the type of guy you want in your corner if you are a small business owner. Growing up with most dinner talks and father-son moments involving accounting and balancing checkbooks, Frank learned the language of business at an early age. On episode 009, Frank helps us take the fear out of finances by giving us insight into common mistakes business owners make, and tips to avoid them.
Frank’s Why:A combination of excitement for what’s out there, and fear that moves him and also guides him. He feels entrepreneurship chose him.
Why Magis:In a world full of unoriginal business names in the professional services sector, “Reardon & Associates” simply did not strike a chord with him. “Magis” is Latin for more or better and is a principle focused on continuous improvement of self and others.
Frank’s 3 tips for helping businesses better manage their finances:
- Cover your blind spots
- Know your profitability - grow your margins, not just your sales
- Use your time wisely - focus on your top priorities
Frank’s financial health checklist:
A list of questions most business owners have sought answers to, that help you develop your financial systems to help your business succeed. Contact Frank directly to receive your copy.
Book recommendations from Frank:
- Overdrive App from your local library
- Invested
- Local State Society of CPA websites (Click here for MO. Click here for KS.)
How to contact Frank:Website: www.magiscfo.comLinkedIn: www.linkedin.com/company/magisbusinessservicesllc/about/ Twitter: @MagisbServices
About Magis:In the context of our business, our goal is to help business owners and stakeholders get more out of their businesses in terms of revenue and profits by improving processes and putting numbers behind strategic initiatives. More importantly, I aim for business owners and stakeholders to be more fulfilled in their business ventures by relieving the burden of accounting, finance and financial management allowing their time to be spent growing the business, focusing their efforts on the many other aspects of managing a business and spending more time with family.
Show Overview:
On this episode of the GenWhy Leaders Podcast, we hear from Kirsten Brown, Founding Principal at Crossroads Preparatory Academy based in Kansas City, Missouri. Kirsten and Crossroads Preparatory Academy are disrupting the education sector by helping students build the social, emotional and academic skills necessary to succeed in life. Kirsten tells us how Crossroads Preparatory Academy came to fruition, how she landed the role of Principal, and how she manages 20 staff members and more than 200 students.
Kirsten’s Why:
To ensure students, no matter where they come from, have the opportunity to be exposed to a myriad of passions they may want to pursue in the future.
How Kirsten earned the role as Principal for Crossroads Preparatory Academy:
Kirsten was previously a teacher at the middle school of Crossroads Preparatory Academy - Central Street, part of the larger network of Crossroads Preparatory Academy. After receiving a ton of great feedback about the positive impact the middle school was making in students’ lives, and noticing the void at the high school level, Kirsten knew what her next career step should be. She simultaneously applied for the Crossroads High School Principal position, and to Harvard’s Educational Leadership Doctoral Program, in hopes of making her vision come to life at a nationwide scale. Kirsten’s plans for Harvard were put on hold when she earned the position as Principal, not only of the high school but of the middle school as well.
Preparing students for the future:
After much research, Crossroads Preparatory Academy gathered the most important skills for students to have as they enter their careers is problem solving. Current employers also state new hires also need to be able to think critically, collaborate, and form authentic partnerships to complete a task. The Academy encourages students to provide real-world solutions to problems in the Kansas City community. The school has an “Innovation Partner,” who proactively curates projects to engage students beyond textbooks and research papers to give them real-world experiences.
Authentic listening = authentic learning
The academy prides itself on constantly evolving and growing from feedback provided by teachers, parents and students. Always keeping an open ear for new iterations, Crossroad’s Preparatory Academy regularly implements the feedback into their programs that is critical for its future success.
How to contact Kirsten:
Email: kbrown@crossroadsschoolskc.org
About Crossroads Preparatory Academy:
Crossroads Charter Schools prepare and inspire students to build a better tomorrow by providing an academically rigorous K-12 education in a creative, collaborative, community-focused environment. Learn more about Crossroads Preparatory Academy by visiting its website.
Show Overview:
Some people are born with entrepreneurship in their blood. That’s Drew Taylor – Founder of Digital Nomad University. While some teenage boys grew up playing video games, Drew could be found trying to buy and sell video games and other hot-ticket items for a profit. On episode 007 of the GenWhy Leaders Podcast, Drew tells us how his love for the game (of business) has allowed him to be a successful serial entrepreneur. Identifying a desire among millennials to travel more and have more life experiences, Drew started Digital Nomad University to help our generation build lifestyle businesses that resemble the “4-Hour Work Week.” Listen to the end for The Digital Nomad 3-Step Blueprint to get your business moving.
Drew’s Why:
To provide for his parents and future family and give them the security and stability that we didn’t have as a child, growing up in low-income household.
Drews entrepreneurial journey:
Drew started with traditional landscaping and yard care jobs as a teen, and then transitioned into anything he could buy and sell for a profit. Drew tried is hand at network marketing in college, and landed a telephone sales job in the corporate sector after college. Hating the work, Drew knew there was a better way to support himself and enjoy work. Drew has since started and sold a variety of businesses across multiple industries. After starting Movement Logistics a freight brokerage company, Drew had become an influencer and mentor to millennials for starting and growing businesses. Drew then was motivated to start Digital Nomad University.
Is being a digital nomad practical? Or an Instagram mirage?
Workload while traveling is determined by your individual goals and business types, such a freelancer or an influencer, and whether you are working by the hour, or selling a third-party product. In Drew’s case, he has enough systems set up he is able to keep work to a minimum while traveling. He spent December of 2018 in Thailand and worked only 4 hours total on his freight business. If your goal is to do the same, Drew suggests setting up business systems to take you out of the equation. Keep in mind, this won’t happen overnight. So, don’t book your plane tickets the week of starting your online business.
About Digital Nomad University:
Digital Nomad University was created to inspire & educate those looking to create a digital lifestyle business & enjoy a life of financial freedom. It is a community of like-minded individuals bent on escaping the system & building a lifestyle on their terms.
The Digital Nomad 3-Step Blueprint:
1) Figure out what you’re passionate about, and ultimately, find your niche.
2) Build your audience around that niche by providing as much free value and content as possible.
3) Provide a product or service that solves a problem in the niche you’ve created.
Book recommendations from Drew:
- The Bible
- The 4-Hour Work Week
- The Magic of Thinking Big
- Think and Grow Rich
How to contact Drew:
Website: www.digitalnomadu.com
Instagram: @SelfmadeDT
Facebook: Digital Nomad University
Episode overview:
Do you like craft beer? Entrepreneurship? Business strategy? Then you’ll love this episode of the GenWhy Leaders Podcast. We sat down with Chris Meyers, Co-Founder at Crane Brewing Company, LLC. Chris tells us how he started Crane Brewing from scratch with fellow co-founder Michael Crane and a team of experienced brewing professionals. From branding, obtaining investment capital, supply chain and business scaling - this interview is for anyone interested in starting and growing a business.
Chris’s Why:
“It’s been a process. Not only of the business, but of myself. I never thought growing up I would want to be a business owner. I had no interest in going to business school or taking those particular courses. But this is something that became a passion of mine pretty quickly, as far as brewing goes, and I knew this is something I really wanted to do.”
Why Crane Brewing?
The company is named after Michael Crane, Chris’s co-founder. The ‘Crane” origami logo is also a play on words of Michael’s last name, but also developed brand recognition and consistency across its various beers. Origami and beer are artforms in and of themselves, and great ice-breakers for getting to know others.
How Crane Brewing got started:
Chris came from the field of veterinary medicine, but always had an underlying passion to start a brewery. Every sunday, him and his team would spend hours home-brewing small batches in one of their basements. Then they would give away a majority of that beer, hundreds of gallons at a time, while they tried to build the Crane Brewing brand. This got them connected with their first investors and distributors. It was a mix of the right people and the right pieces coming together at the right time. Crane brewed their first batch of beer in 2015.
How and when to scale:
From the start, Crane has been smart with its business strategy. Unlike most breweries, Crane took a distribution-first strategy, before opening. They believe in focusing on a few key components to be operational at each phase of the business and maximizing revenue. Once stable in each area, then they develop additional revenue streams.
Their unique value proposition was in focusing on sour beers when they started. As they perfected receipts and built trust with consumers, they branched out into more traditional beers. Crane then built a taproom attached to the brewery in Raytown, Missouri, just outside of Kansas City. Continuing to grow, Chris and his team are finding ways to enhance the consumer experience at the taproom. Harp Barbeque is now operating out of a newly added kitchen. Crane is also brainstorming ways to expanded beer garden, and partnering with the city of Raytown on opportunities for a bike trail that will soon go right in front of the brewery, and connect to the Katy Trail.
How to connect with Chris:
Chris@cranebrewing.com
Episode Overview:
On this episode of the GenWhy Leaders podcast Matt Honeycutt, Director of Graduate Business Admissions at Rockhurst University explains how being intentional with your time can lead to an equal or greater amount success inside and outside of work. Bill Gates once said,”only through focus can you do world class things, no matter how capable you are.” Matt exemplifies this as he continues to thrive as a leader in one of the top business schools in the midwest while helping improve the program on a daily basis. More importantly, Matt’s ability to focus on the things that matter most at work, in turn, allows him to focus on things that matter most at home - being a great husband and father. Having a healthy and loving relationship with your significant other and family is perhaps the greatest success of all.
Matt’s Why:
Servant Leadership.
Matt’s tips for getting your next promotion:
- Be professional and timely
- Write hand-written thank you cards
- Have a good work ethic
- Make sure you’re passionate about what you’re doing
- Make sure you have the adequate skills and knowledge necessary to do the job
Thinking about going to Grad School?
Be sure to weigh all components including time, cost, employer contributions, etc. Matt also tells us about an interesting trend called “stackable credentials” that carry over from one program or university to the next.
How to be intentional with your time:
It requires focus and discipline. Be at work when you are at work. Be at home when you are at home. Limit your time on social media (book recommendation: Digital Minimalism by Cal Newport ).
Additional book recommendations from Matt:
- Them: Why We Hate Each Other--and How to Heal - Ben Sasse
- WAR - Sebastian Junger
- The Obstacle Is the Way - Ryan Holiday
- Anything by John C. Maxwell
- Anything by Jocko Willink Jocko Willink
How to contact Matt:
Work email: matthew.honeycutt@rockhurst.edu
Personal email: honeycuttm89@yahoo.com
Episode overview:
On this episode of the GenWhy Leaders Podcast, Marie Baldwin, Digital Art Director at Trozzolo Communications Group tells us about the importance of pivoting when your back is against the wall. Being a traditional graphic designer and fresh out of college when the recession hit around 2008, Marie had to find ways to add value to herself as an employee, or risk being laid off. She did that by learning website design and development. Now being able to speak to both the creative and technical sides of digital design, Marie is blazing trails and is providing more value than ever to her employer and the clients she works with daily basis.
Special Note:
Marie designed the logo and branding for the GenWhy Leaders Podcast, and we are thankful for that. It looks great and we’ve received tons of positive feedback. Be sure to contact her for your design needs!
Email: mbaldwin@trozzolo.com
Twitter: @renabaldwinkc
Instagram: @lipstickandlager
Marie’s Why:
“I appreciate the lack of monotony in a career and in the workplace, and I think I’ve found a really great place for that here at Trozzolo, and for my personality.”
Marie’s side gigs:
In addition to being Digital Art Director at Trozzolo Communications Group, she also owns Cherry St. Studio, a custom invitation Etsy shop. Be sure to check out her shop for your next party invitation. Marie also is an Adjunct Professor for students in digital design and strategy at Avila University.
Marie’s top-3 tips for starting a website or online business:
- Don’t do it yourself
- Keep it simple
- Improve it over time - a website is a living, breathing thing. You don’t have to launch with everything 100% complete.
About GenWhy Leaders Podcast:Entitled, lazy, unreliable. These are just a few of the words used to describe Millennials. It wasn’t too long ago consumer and employer reports were being built about us, and how we would acclimate to the professional world. Now, we'll soon be leading the workforce. According to Forbes, 75% of the national labor force will be millennials by 2025. Despite the negative stereotypes, this generation is full of individuals already taking leadership positions at companies, starting their own businesses, and pursuing their purpose to support themselves and their families. In the GenWhy Leaders Podcast, we learn why leaders in this age group do what they do, what keeps them motivated, and how they succeed in this ever-more competitive marketplace.
Episode overview:On this episode of the GenWhy Leaders Podcast, we’ll hear from entrepreneur Ryan Bennett about the importance of self-awareness. This episode is not simply about learning whether you are an introvert or an extrovert, it’s about knowing your strengths, applying them with your knowledge, and creating habits that allow you to focus and improve upon them.
Listen to Ryan’s journey of becoming more self-aware as he tells about the mentors and systems such as StrenghtFinders and the ARTT method that played a critical role in helping him become who he is today. Previously thinking he wanted to be a CEO of a large corporation, Ryan tells how us how better understanding his strengths has guided him to what he was born to do -- help empower others.
Ryan’s Why:Empower others to become the best version of themselves by leading, coaching and encouraging them.
ARTT Method:Ryan tells us about the ARTT method he learned from a mentor. You can learn and understand as much about yourself as you want, but until stress is applied to a situation, people either thrive or crumble. The ARTT method stands for:
- Aware - aware of what occured in an interaction with another person
- Reflect - reflect on the conversation, examining your communication and body language, as well as that of the other person
- Target - identify what you did wrong, or what could have gone better
- Try - in the next interaction, have a plan or tactics of how you will approach it differently
StrengthFinders:A personality assessment that allows you to determine and focus on your strengths and what you’re naturally gifted at, rather than trying to improve your weaknesses. There are 34 strengths, and 4 main themes (executor, influence, relationship builder or strategic thinker).
Every strength also has a “balcony” and “basement.” Click here to learn more about StrengthFinders.
Ryan’s top 5 strengths:
- Activator
- Significance
- Self-Assurance
- Focus
- Achiever
Anchor Habits:Trying to develop a new habit? Create an anchor or trigger that you are already doing that will cause you to do the new habit you’re trying to create. For example, you always brush your teeth, so make yourself do something before or after brushing your teeth.
How to get ahold of Ryan:816-898-3331
Episode overview:On this episode of the GenWhy Leaders Podcast, we’ll learn about the importance of taking action from Logan Freeman, former NFL draft pick of the Oakland Raiders turned entrepreneur and real estate mogul. Football unfortunately didn’t work out for Logan, and soon after, he lost his father. Hitting rock bottom, Logan was faced with an opportunity to find his true identity and reinvent himself. As the saying goes, sometimes the journey is more important than the destination. Although Logan was faced with a difficult road, the same persistent daily action that gave him a shot at the NFL, has now allowed him to have a successful real estate career, recently being named Kansas City’s #1 investor-specific realtor in 2018. Now married with a beautiful baby girl, Logan tells us about the habits he has built and actions he continues to take that allows him to be successful. Here’s my interview with Logan Freeman.
Logan’s Why: Become the best version of himself so he can get to Heaven and help others get to Heaven. Logan focuses on doing his best to bring value to every individual he comes into contact with.
Key Takeaways:
- To be a person of action, is to be a person of courage and fortitude.
- Know that you will fail often, and fear will present itself regularly. But FEAR is simply False Evidence Appearing Real.
- We see the world how we want to see it. Our beliefs lead to our emotions, which lead to our actions, which lead to our results (Crucial Conversations)
Book Recommendations:
- The Bible
- StrengthFinders 2.0
- Emotional Intelligence
- Crucial Conversations
- Millionaire’s Fastlane & Unscripted
- Never Split the Difference
- The One Thing
- The 10X Rule
- Rich Dad Poor Dad
- Extreme Ownership
How to contact Logan:
- Website: Livefreeman.com
- Email: logan@livefreeman.com
About GenWhy Leaders Podcast:
Entitled, lazy, unreliable. These are just a few of the words used to describe Millennials. It wasn’t too long ago consumer reports were being built about them and how they would acclimate to the professional world. Now, they’ll soon be leading the workforce. According to Forbes, 75% of the national labor force will be millennials by 2025. Despite the negative stereotypes, this generation is full of individuals already taking leadership positions at companies, starting their own businesses, and pursuing non-traditional means of supporting themselves and their families. In the GenWhy Leaders Podcast, we learn why leaders in this age group do what they do, what keeps them motivated, and how they have succeeded in this ever-more competitive marketplace.
GenWhy Leaders Podcast Episode 1 - Sacrificing Success for Significance with Brent Vogel
Episode overview:On the first episode of GenWhy Leaders Podcast, we hear from Brent Vogel. Brent was a walk-on track & field athlete at the University of Central Missouri, where he eventually became a 2-time National Champion and an 8-time All-American. Being a successful athlete, Brent tells listeners about the sacrifices he made throughout college in terms of personal life and his own health to set him up for future success. Following college, Brent pursued coaching where he was named Coach of the Year for the University of Missouri - S&T’s. However, Brent would argue meeting his future wife, Rachel on campus was the bigger award. Brent sacrificed all this and put coaching behind him to be with Rachel, and now both are pursuing careers in the medical field. Brent now works as a Medical Device Sales Representative for Stryker Corporation.
Brent’s Why:Brent doesn’t believe in having a singular “why,” and the things that motivate him vary in different areas of life. He encourages listeners to double down and go all in on the areas of life when and where they mean the most. A few of the things motivating Brent:
- His wife Rachel - fulling her dreams and the dreams of her family
- The Doctors he’s serving - making sure they receive great patient outcomes
- The patients receiving his products - knowing he has made a positive impact on their health and wellness
Book Recommendations:
Brent has a lot of book recommendations and encourages listeners to read books that are in line with their goals or the areas of life they want to improve. His broader recommendations include:
- Perfectly Yourself: Matthew Kelly - Discovering God's dream for you and being completely at peace with you who are.
- Essentialism - Greg McKeown - The disciplined pursuit of less. Helping you discern the trivial many from the vital few.
- The Compound Effect - Darren Hardy - Jumpstart your income, life, and success.
How to contact Brent: brent.michael.vogel@gmail.com
About GenWhy Leaders Podcast:Entitled, lazy, unreliable. These are just a few of the words used to describe Millennials. It wasn’t too long ago consumer and employer reports were being built about us, and how we would acclimate to the professional world. Now, we'll soon be leading the workforce. According to Forbes, 75% of the national labor force will be millennials by 2025. Despite the negative stereotypes, this generation is full of individuals already taking leadership positions at companies, starting their own businesses, and pursuing their purpose to support themselves and their families. In the GenWhy Leaders Podcast, we learn why leaders in this age group do what they do, what keeps them motivated, and how they succeed in this ever-more competitive marketplace.
