The Online Business Podcast: Recent Episodes
Brian Keane
The business podcast for personal trainers and anyone working in the health and fitness industry.
Hosted by Fitness Entrepreneur and Business Consultant Brian Keane
This is episode 92 of my business podcast 'The Online Business Podcast' - you can subscribe to it everywhere podcasts are found.
This is a press record and talk podcast about my journey in business from 2011-2021.
It goes through my failures, my successes and how both were equally as important as each other on my journey.
“If you’re going through hell, keep going” – Winston Churchill
- I qualified in 2011 and made three separate attempts to get my business up and running.
- Renting a gym and seeing ‘0’ in my bank account for the first time
- How I spent 2014/2015 in the gym trading time for money (and used competing as leverage to build more awareness)
- Reading Crush It and starting social media in 2014
- 2016 was my first 6 figure year
- The next logical step - scaling up my business model with the BKF online program (then my top 50 program)
- I niched the GAA Lean Body market and ran a major ad campaign on Facebook to move up another level
- Transitioning into other markets with courses and programs to serve my current audience
- The reason I started the podcast and how I used it to grow my brand and leveraged that to speak (corporate and then my own seminars)
-
Getting rejected by 14 publishers for The Fitness Mindset and the route I took after
-
Writing my first book as a pre-qualification for my program
- Hiring more people (full time and free lancers) to continue to scale up and get my time back to focus on my IGT’s. (income generating tasks)
- How you can do it - niche, test things, bud a brand, be consistent and patient but pivot when things aren’t working
Check out my online business courses:
- How To Start, Build and Grow Your 1:1 PT Business
https://briankeanefitness.com/one-to-one-pt-course/
- How To Move Your Personal Training Business Online
https://briankeanefitness.com/online-business-course/
- How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)
https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
I'm taking 2 more people for my Summer Mastermind starting June 1st 2022.
If you're a personal trainer or working in the health and fitness industry and want business coaching with me for four months, you can apply now.
For more information email brian@briankeanefitness.com
- What’s the best way to turn an inquiry into your client? 01:00
- How to get over the crap feeling when a client leaves you? 09:17
- Do you recommend aggressive deficits with clients to ensure they lose weight? 15:39
- Should I put my long term clients on regular diet breaks? 22:18
- How do I get more confidence with running my PT sessions? 28:37
- Top tip for building Instagram? 31:15
- Any advice on kicking off my PT business after having a newborn, I’m newly qualified? 38:00
Online Business Courses:
- How To Start, Build and Grow Your 1:1 PT Business
https://briankeanefitness.com/one-to-one-pt-course/
- How To Move Your Personal Training Business Online
https://briankeanefitness.com/online-business-course/
- How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)
https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
- Become a Certified Nutritionist!
https://briankeanefitness.com/nutrition-course/
Quick one today talking about my in person Mastermind starting in June.
If you want more information pop me an email brian@briankeanefitness.com
Have a great Monday.
Peter is a writer, professional story teller, copy writer and best-selling author.
Today’s episode has so many nuggets of gold for a single show, so take notes as you need to (I certainly will be when I relisten).
Here are some of the things we talked about in todays’ show:
· Starting and building a blog and if its too late in 2022?
· How to create viral and shareable content
· The importance of split tests for converting more
· Marketing and selling a best-selling book
· The major marketing and sales mistakes you need to avoid
· And more.
Links
Websites
https://petertzemis.com/
https://beatyourcontrol.com/
Social
https://www.instagram.com/p/BlrLVdPHq3V/
https://www.facebook.com/ptzemis/
https://www.linkedin.com/in/peter-tzemis-04a1b790/
---------------------------
Online Business Courses:
Looking to see which of my business courses is the best fit for you? Click Here
Certified Nutritionist Course - Click Here
We’re going off the beaten path in today’s podcast and similar to the episode with The Tax Nerd whereby we went through taxes on business; this goes deeper into financial planning as a business owner (self-employed/sole trader and small/medium sized business owner).
The second half of today’s episode talks about investing in Ireland and what you need to know/avoid when it comes to Irish based investments. I’ll be using this as a reference episode in the future so feel free to share it or tell your friends who might find benefit in it.
Here are some of the things we talked about:
- The basics of financial planning that everyone needs to be doing
- Minimising your tax bill as a sole trader or small business owner
- Investing in Ireland, what you need to know
- Crypto currencies – good investment or scam?
Shownotes:
https://alphawealth.ie
https://www.instagram.com/alpha_wealth_ltd/?hl=en
This month’s episode is a solo Q+A.
-
Starting to explore a career in nutrition, any tips, part time courses etc? 01:08
-
What podcasts do you currently listen to for business? 07:44
-
Trying to write a book but finding it hard to stay focused whilst working full time, any tips? 11:08
-
How does your full day business builder work? 15:34
-
Any advice on decision making in your business, for example, do you have a process or system? 20:50
Full day business builder details (limited availability)
Email gary@briankeanefitness.com
Online Business Courses:
Looking to see which of my business courses is the best fit for you? Click Here
Certified Nutritionist Course - Click Here
- Don’t spend money on dumb sh*t 04:00
- Your fitness/nutrition knowledge is important, but your business knowledge is equally, if not more important 11:58
- Learn from the mistakes of others (podcasts, books, courses) 16:21
- Work with all different types of people 23:54
- Work for free (if you can’t get someone to pay you) 30:03
- Test your pricing 33:25
Online Business Courses:
Looking to see which of my business courses is the best fit for you? Click Here
Certified Nutritionist Course - Click Here
My new book 'The Keane Edge: Mastering the Mindset for Real Lasting Fat Loss' is out now!
Order below:
Easons: https://www.easons.com/keane-edge-brian-keane-9780717191376
Bookstation: https://www.bookstation.ie/product/the-keane-edge-mastering-the-mindset-for-real-lasting-fat-loss/
Amazon UK: https://www.amazon.co.uk/Keane-Edge-Mastering-Mindset-Fat-Loss/dp/0717191370/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1641469066&sr=8-1
Amazon.com: https://www.amazon.com/Keane-Edge/dp/0717191370/ref=monarch_sidesheet
Book Depository: https://www.bookdepository.com/Keane-Edge-Brian-Keane/9780717191376?ref=grid-view&qid=1641469126482&sr=1-1
This is a press record and talk podcast about my journey in business from 2011-2021.
It goes through my failures, my successes and how both were equally as important as each other on my journey.
“If you’re going through hell, keep going” – Winston Churchill
- I qualified in 2011 and made three separate attempts to get my business up and running.
- Renting a gym and seeing ‘0’ in my bank account for the first time
- How I spent 2014/2015 in the gym trading time for money (and used competing as leverage to build more awareness)
- Reading Crush It and starting social media in 2014
- 2016 was my first 6 figure year
- The next logical step - scaling up my business model with the BKF online program (then my top 50 program)
- I niched the GAA Lean Body market and ran a major ad campaign on Facebook to move up another level
- Transitioning into other markets with courses and programs to serve my current audience
- The reason I started the podcast and how I used it to grow my brand and leveraged that to speak (corporate and then my own seminars)
-
Getting rejected by 14 publishers for The Fitness Mindset and the route I took after
-
Writing my first book as a pre-qualification for my program
- Hiring more people (full time and freelancers) to continue to scale up and get my time back to focus on my IGT’s. (income generating tasks)
- How you can do it - niche, test things, bud a brand, be consistent and patient but pivot when things aren’t working
Online Business Courses:
Looking to see which of my business courses is the best fit for you? Click Here
Certified Nutritionist Course - Click Here
A quick podcast on my upcoming Mastermind: how it works, the pricing, how long it runs for etc
- How To Start, Build and Grow Your 1:1 PT Business
https://briankeanefitness.com/one-to-one-pt-course/
- How To Move Your Personal Training Business Online
https://briankeanefitness.com/online-business-course/
- How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)
https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
Rachel is multi-faceted entrepreneur, business strategist and intellectual property attorney.
Over 16 years ago she knew she wanted to help others, herself & her family and she took this passion & grew it into multiple businesses with 7 figures financial return.
Shes also authored 7 books and hosts the top-ranked business podcast – Real Biz Podcast.
In today’s podcast we bounce around on everything from the legal side of fitness business to scaling upwards in a sustainable way.
Here are some of the things we talked about:
- The liability waivers you need for fitness businesses
- Time management and picking your ‘rocks’ so you can balance it all
- The 3 returns principle (repurposing content so you get a lot of your time back)
- How to successfully scale to 6 and 7 figures without burning out.
Social links
https://www.instagram.com/rachelbrenke/
https://www.facebook.com/RachelBrenke2/
https://www.youtube.com/user/rachelbrenke/featured
Website
https://rachelbrenke.com/about
Her Podcast
Real Biz Talk with Rachel Brenke
https://podcasts.apple.com/us/podcast/real-biz-talk-with-rachel-brenke/id1131357019
Looking to become a certified nutritionist? Check out my Nutrition Course.
https://briankeanefitness.com/nutrition-course/
Looking to move your health, fitness or personal training business online? https://briankeanefitness.com/online-business-course/
- How to manage client expectations when starting as a new PT? 00:59
- How do you manage clients not sticking to your advice but pretending they are and wondering why no there is no change? 08:18
- Referral system tips? 18:39
- How do you invest your money since you’re living in Ireland? 25:12
- Are you going to write a book about business? 30:18
- Best way to move online from a 1:1 PT business? 33:56
Shownotes:
Looking to become a certified nutritionist? Check out my Nutrition Course.
https://briankeanefitness.com/nutrition-course/
Looking to move your health, fitness or personal training business online? https://briankeanefitness.com/online-business-course/
Today’s episode is a solo masterclass going deep on the 5 P’s in your business and how to increase, build or grow your business:
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Pricing 01:40
-
Prospects 13:35
-
Products/programs 22:03
-
Process (stream line automation) 29:51
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Personal brand 35:33
We go pretty deep in this one so I’d advise making notes as you go along. Enjoy.
Shownotes:
Looking to become a certified nutritionist? Check out my Nutrition Course.
https://briankeanefitness.com/nutrition-course/
Looking to move your health, fitness or personal training business online? https://briankeanefitness.com/online-business-course/
Mairead O'Driscoll aka The Tax Nerd is a chartered accountant and chartered tax advisor.
This is definitely one of the most important podcasts I’ve recorded for podcast subscribers; and one I wish I had listened to when I was either starting off or transitioning from employee to self-employed and then to online and creating a company (LLC)
If you’re self-employed, have an online business or make income as an influencer, this is a must listen.
Here are some of the things we talked about in today’s podcast:
- The basics on tax, what you NEED to know
- What constitutes business expenses and what you can deduct
- Taxes for online business and influencers
- When to switch from self-employed to an LLC or company
- Pension funds, tax breaks and investing in the S+P 500 or US stocks from Ireland or the UK.
- When to register for VAT.
- Doing tax returns yourself vs using an accountant (and how much that will generally cost)
- Why you need to track your losses for potential tax relief
- And much more.
Shownotes:
The Tax Nerd Instagram: https://www.instagram.com/thetaxnerd_/?hl=en
I’ve been getting a lot of messages about this recently ahead of the program starting on July 26th 2021.
If want more details on my nutrition course and/or to see if it’s a good fit for you, then give this podcast a listen.
This podcast goes through:
- Who the course is for (and who it’s not for)
- FAQs (the certification you get, how long it takes to do etc)
- All the modules and lessons
- The layout and delivery of the course
- The bonuses for the July program
- How to sign up if you decide it’s a good fit for you
For more information about my Nutriton Course - Click Here
Heather is the founder of True Native Media, a podcast representation firm dedicated to connecting podcasts with advertisers.
She is also the host of the great show The Podcast Advertising Playbook and is an expert in all things podcast advertising and teaches podcasters how to monetize their show with ads or sponsorships. She also talks a lot about how you don’t need a large audience to attract advertisers. You need a formula; and tools to get the results you want.
Her company, True native media connect brands with podcasters to develop engaging host-read ads for audiences around the globe. In essence, they are amplified word of mouth and powerful endorsements, that produce results.
Personally, I’m a massive fan of Heather’s podcast so I’m delighted she could join me for today’s episode.
Here are some of the things we talked about:
· The different ways to make money from your podcast
· Using affiliates to monetize your podcast
· My transition from embedded to dynamic ads on my Brian Keene Podcast
· How to prepare your podcast for advertiser
· Educating your audience on ads
· Going from 0-1 and getting your first podcast sponsor
· Her thoughts on podcast-to-podcast advertising
SHOWNOTES:
Heather’s linkedin: https://www.linkedin.com/in/podcastadvertising
Heather’s website: https://heatherosgood.com
The podcast moneymaker course: https://heatherosgood.com/the-podcast-moneymaker-course/
BRIAN'S LINKS:
Online Business Course: https://briankeanefitness.com/online-business-course/
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Once I’m qualified, what would you suggest my next steps be? 01:33
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How important is branding in a new online fitness business, should you always use your full name? 10:25
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Advice for a PT in the middle of doing their qualification? 19:01
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Should a new PT go out on their own or get a job in a gym? 26:22
-
What are the career opportunities in doing your nutrition course? 34:06
Nutrition Course: https://briankeanefitness.com/nutrition-course/
Online Business Course: https://briankeanefitness.com/online-business-course/
In my new nutrition course, one of the bonus modules is designing nutritional plans (for yourself or clients).
In today’s podcast, I expand on that so you can see what approach works best for you, alongside an A-Z guide in creating a nutritional plan that supports the people you’re working with.
- Get crystal clear on the goal (obvious but often overlooked) 04:11
- What can they stick to and behavior vs education issues 11:12
- Micro manage food vs nutritional principles approach 14:39
- Check in system (WhatsApp, email, calls) 23:26
- Feedback and changes 28:15
- Setting and forgetting and how to do it the RIGHT way. 34:46
Looking to become a certified nutritionist? Check out my Nutrition Course.
https://briankeanefitness.com/nutrition-course/
Looking to move your health, fitness or personal training business online? https://briankeanefitness.com/online-business-course/
Today’s podcast is a very practical episode on how to create a five part series that explores your philosophy around what it is you sell. You can use this method to save you time, pre-qualify higher quality leads and bring more people into the top of your sales funnel.
- Pick the subjects & record 5 episodes around your philosophy 05:11
- Market it on your current platforms 14:46
- Get clear on the ‘call to action 22:24
- Send all your ‘turtle’ leads to this content 28:07
SHOWNOTES:
https://briankeanefitness.com/business-podcast/32-how-to-grow-and-monetise-your-podcast/
https://briankeanefitness.com/business-podcast/16-how-to-start-a-podcast/
Brian’s Online Business Course: https://briankeanefitness.com/online-business-course/
I found this cool app that removes your TikTok watermark before you upload it to Instagram Reels.
https://snaptik.app
David Clearly is the co-founder of Engagency, a company designed to help you grow and monetise your Instagram audience.
Here are some of the things we talked about in today’s podcast
- Backstory on how and why Engagency was created
- What NOT to do on Instagram!
- Growing your Instagram by collaborating or networking with like-minded people (and how to attention hack an audience)
- Instagram best practices that all businesses or influencers should use
- Using infographics for sharable content
- IGTV vs YouTube and how to promote your video content
- Using the latest trend to grow your following (Instagram Reels)
- How Engagency works and who should work with them
SHOWNOTES:
Want to get on a call to see if Engagency is a good fit for you?
https://calendly.com/engagency/brian?month=2021-03
David’s Instagram Page: https://www.instagram.com/davidclearyveganpt/?hl=en
Brian’s Online Business Course: https://briankeanefitness.com/online-business-course/
A very practical episode on building an online business from scratch. Enjoy.
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Learn to LISTEN to your audience. You can do this with 10 followers or 10,000, then same rule applies
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Social media strategy and creating micro content for macro sales
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Learn to CREATE. Find the paint point, create content that positions you as the expert and/or explain or show the solution.
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Selling specificity to rise above the noise online.
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Learn to SELL. Why selling is only difficult if you don’t fully believe in what you are selling or you have an insecurity around your knowledge, education or price point.
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Pricing 101 and the different ways to price.
The other podcasts mentioned in today’s episode:
#54:
https://briankeanefitness.com/business-podcast/54-do-you-have-a-buyer-audience-or-a-follower-audience/
Rebeccah O Rourke:
https://briankeanefitness.com/podcast/bonus-rebeccah-o-rourke-on-what-it-really-takes-to-build-an-online-personal-training-business/
Online Business Course: https://briankeanefitness.com/online-business-course/
This is my strategy for how I repurpose content.
- I create the podcast based on a topic.
- Engagency create an infographic (s) from that, then it goes to Instagram.
- From there, we make a video for it that we post on YouTube, IGTV and Facebook.
- Afterwards I make a TikTok using a native sound.
- The next plan (weekly blogs)
This is the company I use for Infographics. The link below will help you schedule a call with them.
https://calendly.com/engagency/brian
“To become successful, you have to say yes to a lot of things. To stay successful, you have to say no to a lot of things”
As this is a topic I’ve had to work a lot on myself, today’s podcast is just a ‘press record and talk episode’. I hope it helps.
- Why you have to say YES to everything at the beginning but need to say NO as you continue to grow.
- What are you currently saying YES to and the opportunity cost of saying YES to the wrong things.
- When to say NO to wrong or ill fitted clients!
- What I say YES to and what I say NO to in my business.
- Practical tips for saying NO more often!
Online Business Course:
https://briankeanefitness.com/online-business-course/
FREE 20 Minute Short Course: The Pros and Cons Of An Online Business:
https://briankeanefitness.com/product/pros-and-cons-of-an-online-business/
If you’re confused about how to go about creating engaging social media content, this is the episode for you.
- Speak the language of the platform 08:21
- What’s your best creation style- written, audio or video? 12:02
- What’s your core message? 18:15
- Listen to your audience 25:47
- Automate your FAQ’s 29:32
- Be consistent! 34:39
Shownotes:
Ep 59: https://briankeanefitness.com/business-podcast/59-speaking-the-language-of-different-social-media-platforms/
Ep 60: https://briankeanefitness.com/business-podcast/54-do-you-have-a-buyer-audience-or-a-follower-audience/
Online Business Course: https://briankeanefitness.com/online-business-course/
Welcome to a special podcast episode with online business course graduate Kellie Fennell.
Kellie came through my course how to move your personal training business online a few months ago and has been crushing it ever since. Today we do a deep dive into her story and how she moved online
· Self-doubt and going from 0-1
· The power of pre screening clients
· Perfecting your sales copy and getting time back
· The soft sell business model and finding what works for you
· My advice to Kellie on how to scale her business.
Shownotes:
Online Business Course:
https://briankeanefitness.com/online-business-course/
Check out Kellie’s handles here:
https://www.instagram.com/kelliefennellfitness/
https://www.facebook.com/kelliefennellfitness
https://www.kelliefennellfitness.com/
The Kellie Fennell Podcast - Kellie Fennell
Over the last few months and with the uncertainty surrounding covid 19 and the pandemic, I've been asked a lot about 'how to move online'.
However, before you pick up and move your entire business online, check out the free course below on The Pros and Cons of having an Online Business (and what they don't tell you)!
It will take about 20 minutes to come through and will hopefully help you decide if you should move or stay online over the coming the months and years.
The pros and cons apply to any business; but if you're working as a personal trainer, nutritionist or in the health and fitness industry, I highly recommend you check it out.
Sign up to the course for FREE:
https://briankeanefitness.com/product/pros-and-cons-of-an-online-business/
Welcome to the new monthly format of the podcast.
Today’s episode is for anyone who has recently moved or currently has their business online. These are the main things I wish I had done when I moved online initially.
- Testing my pricing faster. 04:25
- Got a coach mentor or read more books on improving my knowledge. 12:17
- Understand the difference between lots of leads and pre-qualified leads. 19:49
- Set up a podcast and join all the social media platforms immediately! 28:14
- Put a 50/50 focus on my service and marketing 35:34
- Go through a successful online PT and take the best ideas and make it my own. 40:34
- Test test test and ABT (always be testing) 46:00
Other podcast that are mentioned today:
Pricing: https://briankeanefitness.com/business-podcast/20-how-to-get-your-pricing-right/
Mentally Masturbating https://briankeanefitness.com/business-podcast/42-are-you-mentally-masturbating-with-books-podcasts-or-seminars/
Sign up to my online course today!
https://briankeanefitness.com/online-business-course/
The next experiment: A monthly format for this podcast
To send questions for Q+A episodes, subscribe to my business email list by downloading the Free Ebook below.
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
Today’s episode is a deep dive if you find that you are struggling for time or that you’re ‘too busy’ to get certain tasks done in your business.
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Batching 06:34
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Your ‘One Thing’ 11:42
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How to say ‘no’ more 15:16
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Factor in ‘thinking time’ to work on your business 20:57
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Evaluate what you are actually saying ‘yes’ to.. 26:35
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Rewire failure as feedback (don’t keep making the same mistakes) 31:20
BRIAN'S LINKS:
Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
Today’s podcast is going to be a very practical one with tangible take always to becoming a full booked online personal trainer.
- Get clear on your message “I help people lost fat vs I help overworked and busy mums lose fat with short workouts and flexible dieting” 03:39
- Increase your conversions - Skype or phone calls 13:28
- Use testimonies, referrals and social proof 20:10
- Get a coach or join a mastermind for accountability 24:46
- How to scale from there 30:18
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BRIAN'S LINKS:
Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide https://briankeanefitness.com/personal-fitness-business-online-ebook/
Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less! https://briankeanefitness.com/courses/online-business-course/
In today’s episode, I go through the A-Z when it comes to affiliate marketing and if you should or shouldn’t set up affiliates with companies who are a good fit for your brand.
- What are affiliates & some of my misconceptions around affiliates 06:26
- How to set up 18:45
- The different commissions rates 23:56
- My filtering process - how to choose your affiliates 30:22
- How to market them - launch vs evergreen 34:18
Lets get checked code:
LetsGetChecked - Home health and wellness tests in Ireland
CODE: KEANE30 for 30% off
Hemp Heroes code:
https://www.hempheros.ie
CODE: BRIANK10 for 10% off
BTN Academy:
btn academy - Google Search
No code just a recommendation
----------------------------------------------
SHOWNOTES:
Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
This is the next step after 1.1 online training.
You don’t need an audience to move online, but once you are looking to scale up by serving multiple people at once with a course or a program, you really do need to build an audience first.
Not only does building an audience give you direct feedback on their major pain points, it’s nearly impossible to serve multiple people with the same pain point if you are not super clear on how to address it.
What you can do:
- Quantity vs quality on the audience 06:59
- Run a MVP, test it and use feedback to improve it 17:39
How to do it:
- Podcast series 23:28
- Lead magnet and email campaign 30:48
- Social media 35:14
SHOWNOTES:
Join my business email list by downloading the FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Want to move your business online? Then check out my course - How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
Steve Katasi is the owner and founder of Adapnation.
In today’s podcast, we talk about how to build a brand around your passion and the power of networking with like-minded people to grow your platform.
Steve also speaks about the secret of getting crystal clear on your message before figuring out who you can best serve.
If your goal is to build a lifestyle or a brand around what you love the most, then this episode is not be missed.
Here are some of things we talked about:
· Leaving corporate at 35 to follow his passion
· The biggest mistake he made when moving online first
· Starting with a website and podcast and building from there
· How to connect with people similar to you or your avatar
· Why the podcast is the biggest gift that he gave himeself
SHOWNOTES:
Website: https://adapnation.io
#BeYourBest Journey: https://adapnation.io/beyourbest-journey/ (£20 off coupon - KEANE-20) -------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
This man needs very little introduction. In today’s podcast, one of my closest friends discusses his journey from working minimum wage in a bookies to running a highly profitable 1:1 online personal training business in Vietnam.
Here are some of the things we talked about.
· Working in a bookies, taking his first client for free and using the testimony to start a 1:1 business.
· Going from 1:1 PT to moving online and living in Barcelona.
· How to value yourself and why that dictates your price.
· How to run a 1:1 online business from your phone
· The 1 is better than 0 model
· The importance of keeping overheads low in the beginning and not flexing or fronting as a cover for insecurity.
And much more.
Shownotes;
Paul’s Instagram: https://www.instagram.com/pauldermodypt/?hl=en
Paul’s Podcast: https://mindfullyfitintelligentlyactive.libsyn.com -------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
Chris and Eric are Fitness Business coaches, have built multiple six-figure businesses, they’re #1 International Best-Selling Authors, Speakers, and Podcast Hosts of “The Dynamic Lifestyle” Show.
Their NEW book “Rise of the Fit Pros” is about helping fit pros create more income, impact, influence, and independence by adding online training to their in-person training business.
Here are some of things we talked about:
- Lead generation, storytelling and why people buy people, not ‘people buy coaching
- The hybrid model of 1:1 and online personal training
- How to identify your avatar and using that to create your marketing message
- Their ‘ah ha’ moment for when they finally realised the 1:1 business model was broken
- Why you need to charge a premium price (the wholefoods vs the Walmart model)
- Using referrals, social proof and the ‘ask’ model for more leads
- Why playing the long game is the secret for long term success!
Shownotes:
Chris and Eric’s Websites: https://www.chrisericmartinez.com/
Rise of the Fit Pro book: https://www.riseofthefitpros.com/book1591229422414
-------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
Shane Walsh is an online coach and host of the Shane Walsh Fitness Podcast.
Here are some of the things we talked about in today’s episode.
- How to start your podcast with minimal equipment
- How to record your first 5 episodes
- The best ways to reach out to guests and what NOT to do!
- The benefits of solo vs guest episodes
- Using a podcast to start, build and grow your online business!
Shownotes:
Shane’s Instagram: https://www.instagram.com/shanewalshfitness/?hl=en
Shane’s Website: https://www.shanewalshfitness.com
Shane’s Podcast: https://shanewalshfitness.libsyn.com
Episode 16: How To Start A Podcast https://briankeanefitness.com/business-podcast/16-how-to-start-a-podcast/
Episode 32: Hot To Grow and Monetise Your Podcast
https://briankeanefitness.com/business-podcast/32-how-to-grow-and-monetise-your-podcast/
-------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
In today’s podcast, I’m going to challenge the belief that ‘the customer is always right’.
For me, I don’t believe this to be true. However, its possibly not for the reasons you would expect.
These are all the approaches I take in my business so hopefully you find them valuable as well.
- Right customer, wrong fit (you’re not pre qualifying the right people) 06:57
- Moany Mark or Moody Margaret - people who project their sh*t on to you and how to deal with them. 16:48
- You didn’t give them the ownership at the start and now they blame you for a lack of results. 22:24
- Your marketing and pricing is misaligned with the potential customer. The people who don’t value your service or product. 27:13
SHOWNOTES:
My Tiktok: Brian Keane on TikTok
_____________________________
-------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
Jonathan Goodman is a household name when it comes to online business in the fitness industry.
He launched the Personal Trainer Development Centre in 2011; published Ignite the Fire, the first of his 11 books for personal trainers, in 2012; and founded the Online Trainer Academy, the first-ever certification for online fitness and nutrition coaches, in 2016.
Originally from Toronto, Jon spends his winters traveling the world with his wife Alison and son Calvin. They’ve lived in 10 countries, including Mexico, Costa Rica, Uruguay, Thailand, Greece, and Montenegro.
Here are some of thing we talked about in today’s podcast.
· Why failing to empathise with your prospects is the reason you’re struggling to promote your message
· Why selling has nothing to do with merit and theory being emotional driven sales
· How to use the power of loose connections to get more leads
· The 1% uniqueness factor and riches in the niches
· How to get your first 5 online clients and how to grow from there
· Free upon completion challenges and using lose aversions to progress people on their fitness journey
· The 5-1-60 offer and how to make a compelling offer
· How to find the right courses, mentors or programs by using the skin the game filtering process.
·
SHOWNOTES:
Online Trainer Show: https://www.theptdc.com/online-trainer-show-podcast
Personal Trainer Development Center: https://www.theptdc.com/online-trainer-show-podcast
Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification
Jonathan Goodman Instagram: https://www.instagram.com/jonathan_goodman101/
PTDC Instagram: https://www.instagram.com/theptdc/
PTDC on Facebook: Personal Trainer Development Center -------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
Today’s episode is the A-Z guide on TikTok, how it works, how to get started and why you need to be on it.
- What exactly is TikTok and how the ForYouPage and algorithm currently work. 06:22
- Why you, as an entrepreneur, should be using and paying attention to TikTok (evergreen valley trends). 11:04
- How to get your first one thousand followers on TikTok and why you should get them onto your email list. 19:10
- How to use it to build your business - positioned as an expert vs brand awareness vs direct leads 28:06
- Plus 5 TikTok video ideas that you can start using right away. (Tips, dance trend, question reply, funny video trend, workout video) 39:38
SHOWNOTES:
My Tiktok: Brian Keane on TikTok
_____________________________
-------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
Becca is an online trainer, fat loss expert and mindset coach.
In today’s episode, we dived into all things online business, travel and social media marketing.
Here are some of the topics we talked about.
· Becca’s journey from nursing to teaching fitness classes, teaching classes to 1:1 personal training and 1:1 PT to online coaching.
· How the Instagram algorithm change negatively affected her business and why she pivoted into building her email list
· How to identify online trends
· Email marketing strategies – branding vs selling
· Creating courses and multiple revenue streams
· Click Funnels, Zapier and Thinkific
· Traveling around the world with an online business
SHOWNOTES:
Becca’s appearance on the Brian Keane Podcast:
https://briankeanefitness.com/podcast/145-banking-calories-for-weekends-to-get-the-fitness-life-balance-with-becca-gillen/
Becca’s Instagram: https://www.instagram.com/beccagillen/?hl=en
Becca’s website: https://www.beccagillen.com -------------------------- FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
“What do you find easy that other people find difficult?”
We all have a zone of genius, some element of our business that we love and wish we could focus all of our attention on.
If you’ve been a long term listener of this podcast, you know I’m a big believer in bringing your weaknesses to competence and doubling down on your strengths.
Today’s episode is about how to identify those strengths so that you find your competitive advantage over other businesses.
· What is your circle of competence? Do you need to stay in it or expand it?
· What part of your business are you genuinely most interested in?
· What do u research in your spare time. The Google question.
· How can u package, offer or sell your zone of genius to generate revenue.
Show notes:
#21: How To Make Yourself Recession Proof!
https://briankeanefitness.com/business-podcast/21-how-to-make-yourself-recession-proof/
FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
Online Business Course
If you want to move your business online OR have failed to move your business online and are still considering it as an option, then today’s episode is for you.
I use personal training and a fitness business as the example (as that’s what I’ve done), but it's applicable to any online service based business.
In today’s show, I go through a lot of my own past failures and experiences when it came to moving online.
It took me three attempts to get my business off the ground; so if you’re in a similar position, you are in good company.
Here’s the main topics of today’s episode.
-
Avoid #1: Not having a system 05:07
-
Avoid #2: Not having a niche 19:07
-
Avoid #3: Overcommitting to work or not doing enough work (dying my indigestion vs dying from starvation) 30:14
-
Avoid #4: Not testing and learning from mistakes 37:34
SHOWNOTES:
Liked this episode? Check out this other you might like too.
#42: Are You Mentally Masterbating with Books, Podcasts and Seminars?
https://briankeanebusiness.libsyn.com/39-are-you-mentally-masturbating-with-books-podcasts-or-seminars
FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
I mentioned in today's episode that I was creating a setting Instagram page for this podcast but I have decided to move it into a Facebook Group instead.
June 2nd 2020: I'm doing a thirty minute LIVE Q+A in that Facebook Group at 4:30pm (GMT) today.
June 3rd 2020: LIVE topic 'The Pros and Cons To Moving Your Business Online'
To join the Facebook Group - CLICK HERE
One of my mentors used to tell me that “smart people have great answers and geniuses have great questions” and this is one of the question that I come back to time and time again.
If you’re looking to run a business that doesn’t feel like work, where you are in full control of your day and you get paid well for it, then today’s episode is for you.
- How to identify a problem, brainstorm the answers and then apply the correct solution.
- My examples of what I’ve cut in my business over the years (1:1 sessions, trading time for money, weekend travel, emails).
- Drudgery/desire zone.
- The secret to loving your business – outsourcing, automating, elimination.
FREE E-BOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/ Note: Instead of a separate Instagram page (mentioned in the podcast), I've set up a Facebook Group instead. Heres the link to join for FREE - The Online Business Facebook Group
Today’s podcast starts with the difference between building your reputation as coach or trainer and building your reputation as an expert or thought leader (and why they’re different).
Then we get into my methods for identifying who you should collaborate with, how to reach out to them (the right way) and how to build your reputation as an expert by being around the right people.
- Attention hacking – identify who has similar audiences to you and how to hack it.
- Lead with generosity and how that increases your chances for success.
- Hacking with a expert topic
- Collaborating with the right people and how proximity = power
- Network and building relationships the right way (don’t be a twat!)
FREE EBOOK: How To Move Your Personal Training Business Online Guide
https://briankeanefitness.com/personal-fitness-business-online-ebook/
MY ONLINE COURSE: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
Today's podcasts questions come from Instagram and graduates from my online course. Enjoy.
- Is it a good idea to have your avatar as a newbie gym person if you plan to take them online?
- What non negotiables and daily actions are good to have in place in order to improve online lead gen? Social post, regular DM’s? Emails?
- If people consume content differently, i.e., by reading or by listening - then does it matter if I repeat things I have previously written in my blog on a podcast?
How To Move Your Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
Today’s episode goes through my personal philosophy when it comes to buying books, programs, courses or seminars.
This has been the biggest business mindset shift I’ve had in recent years; so hopefully the podcast helps a lot.
- My advice when buying courses, programs, seminars, masterminds or mentorships.
- Ask yourself is this something you WANT or something you NEED? (or worse, a distraction?)
- How I make decisions on what I buy.
- How to communicate that philosophy to your potential customers
Online Course: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
Would you speak German to a French person?
How about Spanish to an English person?
Communication and getting your message across is the number 1 thing you need to do with your marketing.
In today’s episode, I break down how to speak the language of the different social media platforms and what types of content works better on individual platforms.
- Podcast – branding vs top of funnel leads
- Facebook – organic reach vs paid ads
- Instagram – Instagram stories vs the Instagram wall
- TikTok – the land grab
- Podcast/blog – The evergreen platforms
- Twitter/Linkden – watercooler and business
My Online Course: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
In today’s episode, I go through the pros and cons of books vs courses when it comes to expanding your knowledge on nutrition.
Some people will benefit much more from reading various books and others will be way better signing up to a course to become a qualified nutritionist.
If you’re unsure of how to upgrade your own nutritional knowledge, then this episode is for you.
I’ve also mentioned the nutrition courses that I recommend in todays show.
Books mentioned in today’s podcast:
- Sports Nutrition Anita Bean
- The Fitness Mindset – Brian Keane
- Keto Klarity
- The China Study
- Whole
- The Plant Paradox
Bonus Podcast: How To Become A Qualified Nutritionist with Ben Coomber
https://briankeanefitness.libsyn.com/bonus-how-to-become-a-qualified-nutritionist-with-ben-coomber
BTN academy:
https://btn.academy
My Online Course: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
It today’s podcast, I go through some of the major failures (and successes) that I’ve encountered over the past four years of having my entire fitness business online.
If you’re looking to move online or create an extra income stream from online coaching, then be sure to give this one a listen.
Enjoy.
- It takes time to get in the grove of how online marketing actually works.
- You can knock it out of the part from the start (but its unlikely).
- It’s about dropping seeds for leads.
- Double down on what’s working and cut what isn't.
- Follow the trends but keep your message clear.
My Online Course: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
Here’s the business reasons why I’m spending so much time on Tiktok.
It currently has 2 billion downloads worldwide so it’s worth your attention.
I’ve also talked about how Tiktok works, how I’m testing different styles of content on it and how you should approach joining it or creating content for it.
- The land grab on a hot platform
- The reason you can go viral so easily with the current content supply issues
- The evolution trends of all social media platforms
- The downside is that you will gain new skill set that will carry onto another platform in the future.
Follow my Tiktok here:
My Online Course: How To Move Your Personal Training Business Online In One Month Or Less!
https://briankeanefitness.com/courses/online-business-course/
In today’s episode, I go through exactly what I’m doing with my programs during quarantine.
Because of the uncertainty, anxiety and worry in the world right now, it’s more important than ever that you reduce friction points and highlight how you are addressing major pain points during covid 19.
Here are some of things I’m doing.
- Bonus live workouts
- Discounts (in case they need to buy equipment)
- Weekly challenges
- Diet strategies (avoid boredom eating)
- Double sessions (when possible)
For information on joining my first 50 on my new business course.Email brian@briankeanefitness.com with ‘add me to the online business course’ as the title
34 of 50 spaces are gone as of the recording.
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
With the world in its current climate, getting your online marketing dialled in is important more than ever.
Today’s episode focuses on how to build or convert a ‘follower’ audience (people following you online) to a ‘buyer’ audience (people who want to buy from you).
There’s a sleazy way to do this and a non-sleazy way.
If you want the sleazy, get rich quick solution, this podcast (or any of my podcasts) aren’t for you.
If you want to create value, build trust and make a living doing what you love, then give todays episode a listen.
- Edutainment
- Quality vs quantity of follower
- Pain points
- Positioning as the expert
For information on the new business course
Emailbrian@briankeanefitness.comwith ‘add me to the online business course’ as the title
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
I recorded this two weeks ago (before self-isolation) and released ‘Surviving The Lack Of Business During Covid-19!” last week - but today’s episode is probably even more relevant now with the recent surge of online content due to lockdown.
- How I used pain points to create my new business course and how you can do the same for your personal training business.
- The difference between using social media to build your business vs being an influencer
- Keeping an eye on TikTok if you were late to Instagram
- How to avoid the ‘will you have sex with me right now’ social media posts
- Alternatives marketing strategies to consider(blog, email list, challenges, podcast, lead magnets)
- My exact social media strategy for promoting my new online course (the same as what I did with my GAA Lean body program and BKF Online program)
For information on the new business course
Email brian@briankeanefitness.com with ‘add me to the online business course’ as the title
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
The next few months is about surviving and keeping your head above water.
Remember:
- Weather the storm
- Keep an eye out for opportunities
- Understand it will recover
- Be ready to pick up the pieces when it does!
Step by step guide for survival:
- Make a list of all revenue and outgoings
- Trim the fat
- Cut back on personal spending for the short term
- Build up trust now and out of free content as it will turn around
- Be ready for when it turns around in 3,6 or 12 months
- Question to ask yourself. What choices can I make now that will benefit me in a year?
- The governments temporary relief scheme.
- Online option. Move online or take current (or new) clients online in a virtual 1:1 setting.
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
After briefly touching on this topic with Alastair in my regular 'Brian Keane Podcast' - we decided to do a full episode on these topics for todays business podcast.
I think the title says it all.
Enjoy.
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Alastair's Instagram: https://www.instagram.com/alastair_harte/?hl=en
Alastair’s Linktree: @alastair_harte | Linktree
I’m in the process of finishing my new course that will help personal trainers move their business online or add an online service as an supplementary revenue stream; so todays episode is very relative to how I’m working and breaking up my days at the minute.
On top of recording podcasts, researching the new book, promoting the current book (Rewire Your Mindset), running my fitness programs and creating the new course for personal trainers, this is my ‘Bach and Smash’ technique for how I’m doing it all. Enjoy.
- What to say ‘yes’ to and what to say ‘no’ to in your business
- How to batch similar tasks
- The cognitive effort of switching between tasks
- Batch days and batch weeks
- Deep work vs distracted work
- Focus on the ‘WIN’ and what’s important now
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Raw and unedited business podcast with your host Brian Keane.
The final part in this 4 part mini series.
- A recap on the Leads – Conversions – Service model in the last three episodes.
- How to get over the awkwardness of asking clients or photos
- How your weekly check ins and tracking go hand in hand with your
- Building the ‘friend first, personal trainer second’ relationship with clients.
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Following on from the last two weeks, here's the next episode of what has become a mini series on building your personal training business. Enjoy.
- On boarding meeting
- Regular check ins to nip small problems
- Goal setting with your client
- Aligning expectations (again and again)
- Get feedback on how you can improve when they finish with you!
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
- Do you have the right pre qualifying structure in place?
- Is your message clear on who you can help? (the 1-10 client fitness scale)
- Are you following up with hot leads?
- Do you need to call or meet 1:1 to seal the conversion?
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
If you're looking to generate more leads and enquires for your 1:1 or online business, then check out today's podcast.
- Social media and how to use it for lead
- Mailing list and building your email list with lead magnets
- Run a free group or challenge with an upset at the end
- Referrals with current clients
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
When it comes to 1:1 of online clients who wont listen to you, I tend to find that ‘Mary or John Know It All’ is on one side of the spectrum and ‘Jane or Joe No Goal’ is on the opposite end.
Both clients can be incredibly frustrating to work with; but if you apply the tools from today’s episode, hopefully it will make you a better coach and trainer, whilst simultaneously helping your clients hit their end goals faster.
Topics covered in today’s podcast:
- How to handle ‘know it all’ clients
- How to reprogram poorly conditioned conditions (slimming world, weight watchers etc)
- How to manage clients who have ‘information overwhelm’
- Asking the three whys for the clients who don’t even know why they’re with you
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Brian's books:
The #1 Best Seller ‘The Fitness Mindset’ - Click Here For Amazon
His NEW book ‘Rewire Your Mindset’ - Click Here For Amazon
If you’ve been frustrated by the Instagram feed over the past few months and you’re wondering how to increase your engagement with your current audience, then check out today’s episode.
- Stories - how are you using it?
- How engaged are your audience currently?
- Calls to action with Comments and Tags
- Replying to DM’s
- Sending from other platforms
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
This is possibly the busiest time of the year for all fitness professionals. In today's episode, I go through some of the ways to maximise revenue (and time) to navigate through the January rush.
- Automate
- Eliminate
- Delegate
- Pricing
- Batching
- Better bangs for your buck stately
How To Move Your Personal Training Business Online FREE Ebook - Click Here
Rewire Your Mindset Seminar Dublin - Click Here
Rewire Your Mindset Book - Click Here
If you’ve ever heard a helpful piece of advice and didn’t apply it, then today’s podcast is for you.
“You can watch porn instead of hooking up with somebody.. but its not the same thing!”
- The problem is that it feels like you are doing something when you’re really not
- The above, is amazing, but only if you apply it
- Take notes and apply action steps
- Always be testing (ABT)
How To Move Your Personal Training Business Online FREE Ebook - Click Here
Rewire Your Mindset Seminar Dublin - Click Here
Rewire Your Mindset Book - Click Here
One of the biggest mistakes I see with personal trainers is too much focus IN their business and not enough ON their business. If you're looking to grow, scale or get your time and freedom back, then don't miss today's podcast.
Working in your business:
- Your actual service
Working on:
- Your positioning in your market
- Your day to day productivity and systemic (automate, eliminate, delegate)
- Your big picture long term goal
- 80:20 rule
Imagine you have 10 clients and all of them have decided that they are hitting their end goals with or without you? However, you could shorten their learning curve by months or even years if they decide to work with you directly.
The temptation is to take on every single person that wants to work with you; but that’s not how you grow a successful business in the shortest period of time. Picking the ‘winning’ clients is how you do that.
Winners are going to win (with or without you) and losers were going to lose regardless (but now they have someone to blame) – here’s how you distinguish between the two.
- Pre qualify clients
- On boarding meeting
- Watch out for red flags
- Are they going to own it?
Upcoming seminars:
Rewire Your Mindset Seminar
Galway Business Seminar
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
The number 1 fear in the world is public speaking; the number 2 fear is death.. 3 is death whilst public speaking..
If you’re afraid of speaking in public, here’s my step by step guide to getting improving.
I also talk about my own initial fears of public speaking, my brain freeze mid seminar when speaking to an insurance company about diet and how to overcome any fear you have around public speaking.
- Stay in your circle of competence
- Include ‘triggers’ in your notes
- Exposure therapy (practise in a safe and controlled environment and then move it in front of people)
- Record yourself and improve on your weaknesses. Also, use your strengths to improve your confidence.
- Get out and do it!
Upcoming seminars:
Rewire Your Mindset Seminar
Galway Business Seminar
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
I'm recording this from my car a few hours before I fly to Dubai to speak at this years Mefit Health and Fitness Summit; so hopefully the unedited and sound quality is okay.
If you're looking to start your own seminar or talk at events around your area of expertise, then hopefully you get loads from today's episode.
- The 'talk for free' model
- How to price your speaking appearance, talks or seminars
- Your marketing approach will determine how well it sells.
- My failures and successes with building the speaking side of my business.
Upcoming seminars:
Rewire Your Mindset Seminar
Galway Business Seminar
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
- Focus on up skilling my weak areas
- Always buy based on the value I get, not the price charged
- My 'golden nugget’ rule (which I also apply to books
- How much does it shorten my learning curve vs. the alternative route
Galway 10 Person Seminar Tickets
https://briankeanefitness.com/product/full-day-business-builder-seminar/
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
This could have a been a three minute podcast based on when you should give your price but I’ve expanded on this episode to help you improve your conversions by becoming better at selling your service. Enjoy.
Some of the topics covered today:
- Why you should never sell the ‘unsellable’
- How to get better at selling
- Pricing based on your avatar
- Charging whatever you like once you get out of ‘escape velocity’ and build enough trust equity
- How to price based on where you are in your current business life cycle
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
As Albert Einstein said, "No problem can be solved from the same level of consciousness that created it. In today's episode, I go through three of my past struggles and two of my current struggles in business. If you're struggling with any of these areas or are looking to build your business mindset, then check out today's episode.
Past struggles:
- How to move online
- How to scale 1:1 online to work with more people at once
- How to go about getting my book published
Current struggle:
- Which personal training business niche to serve
-
How to prioritise the business seminar
-
Personal Trainer Q+A with Darren and Lorna - Listen here
-
How To Move Your Personal Training Business Online FREE Ebook
Pricing, Marketing and Advertising Based On The 0-10 Fitness Scale!
Understanding this question (majority rules) can help you build your entire business model.
- 0-3 (couch to 5k)
- 3-8 (gym goers)
- 8-10 (elite athletes)
With that piece of information you can then determine:
- How to price to that market
- How to market to that demographic - content marketing vs paid advertising
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
- Working ‘On’ Your Business vs. Working ‘In’ Your Business
- How To Focus on Your ‘One Thing’
- Automating, Eliminating and Delegating
- Drudgery Zone vs. Desire Zone
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
For details on my Business Mastermind, email brian@briankeanefitness.com
If you currently have a podcast, are currently setting up a podcast or are thinking of setting one up in the near future, then check out todays episode.
- How to get great guests (lead with generosity and DM technique)
- How to build up trust equity, authority and brand with solo episodes
- How to design a podcast that works to your strength and minimises weakness
- How to directly and indirectly monetise it
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
If you struggle to create content to build brand awareness or create lead generation (enquires) for you 1:1 or online business, then check out today’s episode.
- Have you asked the avatar question? Does answering this question help my potential customer?
- Lead generation strategy – content marketing vs. advertising
- The 3 E’s of content creation (Escapism, Entertainment and Education)
How To Move Your Personal Training Business Online FREE Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Similar to last weeks episode on how I write my books, todays podcast is a behind the scenes look at how I run my online fitness program (my BKF Online Program and The Lean Body Program).
- The avatar(s) I target
- The semi scaled program designed
- My lead generation strategy 2016 vs. 2019
- How I came up with the pricing for those programs
Free Ebook: how to move your business online
https://briankeanefitness.com/personal-fitness-business-online-ebook/
This is a Part 2 to episode #23: Should You Write A Book.
If you are thinking about writing a book, think you have a book in you or are wondering how to even go about starting the process, then this episode should be very useful.
- How I write my books: my daily three draft approach, my writing blocks and writing rest cycles.
- How I edit my books: killing my darlings, editing and proof-readers.
- How to self publish, pitch traditional publishers or go about hybrid publishing your book
- The pros and cons of book marketing with traditional media (TV, radio, newspaper) vs. digital marketing (podcast appearances, guest blog, video sharing)
If you’re looking to become a personal trainer, have recently qualified as a PT or you are in your first six months of business, then be sure to check out todays episode.
- It’s about how you market yourself!
- Work with everybody (when you start first)
- Educate yourself on weak areas.
- Get your pricing right.
- Focus on your current clients AND new clients
Next Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
- Thoughts on dealing with clients addicted to scales?
- What are you thoughts on Instagram getting rid of likes?
- How should I invest in my business?
- I ordered the lean start up book any other recommendation?
Next Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
If you plug this into any business model, you will be able to grow and scale faster. If you’re starting out your journey as a personal trainer, looking to optimise your revenue and time or looking to move your business online, then check out today’s episode.
- Leads
- Conversions
- Service
- Testimonies
- Repeat
FREE EBOOK: How To Move Your Personal Training Business Online
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Blog post:
https://briankeanefitness.com/leads-conversions-service-testimonies-and-repeat/
Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
Blog post:
https://briankeanefitness.com/leads-conversions-service-testimonies-and-repeat/
Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
Today’s episode is a behind the scenes look on what happened to my business when I wrote my first book ‘The Fitness Mindset’ in 2017 and all the things I wish I had known beforehand.
Here are some questions that I explore in today’s episode.
- Why are you writing a book? – Book royalties, authority, program/course upsell
- How to write the book? – My step by step process for writing
- How to publish your book? – Self publish, traditional publishing and hybrids
5 Tickets Left For Business Seminar
https://briankeanefitness.com/product/full-day-business-builder-seminar/
- How do you help your clients to eat better, any tips for keeping them on track?
- How should I do advertising and why clients should pick me as their personal trainer?
- Is your Mastermind only for personal trainers?
- How to stop feeling like a fraud i.e. when running a podcast, talking on certain subjects etc?
Next Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
In today’s episode I go through how I lay out my entire day and structure my week to get more ‘productive work’ done. I also went off on one for about ten minutes on ‘get rich quick schemes’ and how they’re the business equivalent to bar and shake diets in fitness (I fell for them once too).
If you want to get more productive work complete during the day or week, find out the apps I use or how to not be fooled by the ‘silver bullet’ business programs, then this is the episode for you.
Galway Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
This came in from one of my business seminar questionnaires on the question ‘what’s your biggest struggle right now’.
If you’ve ever struggled with starting something new or had the fear about posting a particular piece of content on social media, then check out today’s episode.
On top of talking about getting over the fear of trying something new in your business, I also talk about the fear of kissing a boy or girl for the first time, my love/hate relationship with bodybuilding and bikini competition (and how it helped me with my business), tactics for getting over the fear of posting on social media and how ‘I don’t know what content to create’ is absolutely horse sh*t!
I try to focus on the mindset/tactics in equal parts in today’s episode so I hope it helps.
- Fix your mind-set – remember the first time you kissed a boy or girl.
- Fail forward – Catastrophic failure (bad) vs. micro failures (good)
- Separating rational fear (this might kill me) from irrational fear (somebody will call me out on this)
- Who cares if people comment on what you’re doing (being a hater vs. the hated, pick a side!)
- Test it. If you’re doing it yourself, keep the cost low. If you’re working with a mentor, consultant or coach, listen to what they say.
- Find somebody else who’s already done what you want to do (and find out what they did) – how to use podcasts, books, seminars, masterminds and mentorships to cut your learning curve.
Rewire Your Mindset Seminar:
https://briankeanefitness.com/product/rewire-your-mindset-seminar/
Full Day Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
This seemed to resonate a lot in last week’s episode on ‘why being self employed is safer than working for somebody else’ so I’ve expanded on the whole idea here.
This is a philosophy I use at my business seminars and my mastermind groups as it allows you to make much better business decisions on where you spend your money, who you work with and what you should double down going forward.
Today’s episode goes through how to set up your business so that every euro, pound or dollar you invest gives you two back and how to put yourself in a position to not only survive, but thrive if the economy crashes tomorrow.
- The art of defence in an offensive world
- Stop buying dumb sh*t! (personal vs. business)
- Wasting money on ‘what you think you should do’ (Google ad words self employed etc)
- Keep overheads low! (Inventory = death)
- Don’t fix the ceiling when it’s raining outside
Next Full Day Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
If you're wondering what price you should charge, how to increase your current price or tactics for building higher priced packages, then give todays episode a listen.
- Supply and demand model - 30 hours per week example
- Test your price - how to A/B split test
- Use the correct sales copy (that puts across the value, not just the price)
- Provide more value and wrap in a package (mental accounting)
- How to start increasing your price with current clients \
Business Seminar Galway:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
This one is a little longer than normal and goes through all the misconceptions I had when I thought that working a “real job” was safer than being self employed.
If you’re currently working a full time job with a dream of starting your own thing, doing your ‘side hustle’ at the minute or in the first 18 months of your new career, then be sure to check this episode out.
- Short term volatility, black swans and why prostitutes have more job security than bankers
- You are in full control of your time (up to a point)
- You have motivation to continuously learn
- Get better, earn more, simple as.
- Fake ‘security’ of being an employee
Next business seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
Although the examples below seem like basic and straight forward things to watch out for, I’ve also gone through the most practical way to fill any gaps in your knowledge and provide a higher quality of service to your clients.
High quality service generally leads to more clients. More clients’ leads to more revenue and more revenue leads to more freedom and choices. With this, you normally provide an even better service as you pick and choose the people you enjoy working with the most. Thus, the cycle that continues.
On top of that, I also go through the mistakes people make when it comes to ‘imposter syndrome’ and how to get overcome it the correct way. Enjoy.
- No milk in coffee (any blanket statement without explanation really)
- Using the words “just because’ (I actually created one of my best selling programs off the back of this mind numbing words)
- Doing the same sh*t with every person
- Shirtless selfies and ass photos
- Walking around with the ‘god complex’
Next Full Day Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
This episode is for anyone starting off their personal training or fitness career (recently qualified or first 6 or 12 months) OR anyone who's at the other end of the spectrum where they are 'cash rich, time poor' and feel overworked or overwhelmed because of the amount of work hours you do.
Also if you're looking to build your personal brand, I've talked about how to start a speaking career and how to reach out to people who can potentially help you on your way.
- Free sessions
- Business and personal life trades (barter)
- Doing all my own design/tech/creative
- Speaking for free
- 1:1 coffee chat or third party meetings
Full Day Business Seminar Galway:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
If you’ve ever uttered the words “I wish I was on Instagram or YouTube earlier” then don’t let podcasts pass you as well. On top of going through the actual ‘nitty gritty’ of what you physically need to do to set up a podcast, I’ve also covered how to get your first 5 episodes completed and getting your first guests on to get out of that ‘escape velocity’’ of the first 11 episodes (the number most podcast stop at).
If you want to generate more leads for your business, build your personal brand or create another revenue stream, then be sure to listen to this episode.
- The equipment you need
- The software you need to set up
- The first 5 episodes to do
- How to get guests on your show
Business Seminar:
Galway City,
September 7th 2019
https://briankeanefitness.com/product/full-day-business-builder-seminar/
- How to figure out a price to start with and how many clients before waiting list and upping it?
- What is a good way to boost your followers on social media?
- I’m a newly qualified PT. How do I put myself out there?
- Should I feel like an ass for posting stuff that is similar to other peoples content?
- Where do you get your ideas for new content?
- How to get people to attend classes/PT in the summer months?
Business Seminar:
Galway City,
September 7th 2019
https://briankeanefitness.com/product/full-day-business-builder-seminar/
This is one is much more of a practical episodes for Personal Trainers. As much as I’d love to say it’s just for newly quailed trainer only, it’s also for anyone who may have picked up some bad habits over the years. There’s also some tips on increasing your price and the compound effect of looking after small problems when they arise first.
- Checking your phone during sessions
- Talking to too many people or your friends during sessions
- Being unprepared for the session
- Not correcting form
- Not checking on other life factors (diet, stress etc.)
Next Business Seminar:
https://briankeanefitness.com/product/full-day-business-builder-seminar/
This one really could have gone on my main ‘Brian Keane Podcast’ but I recorded for the business podcast. If you want to find your passion (in your work life especially) and you’re sure how to go about finding it, be sure to check out today’s episode.
- Determine your ‘desire and drudgery’ zone
- Circle of competence – what do you know and understand?
- What knowledge do you have that other people need help with?
- Make your business work for you (decide your perfect work day and work backwards)
- Be consistent and be patient! Macro patience, micro speed.
“Be so good that they cant ignore you” Steve Martin
If you're struggling to get your online business up and running (service or products), then here are four common reasons for that 'failure to launch'.
You might be doing one or two of these below but until you get all four up and running, you're not going to maximise your potential. Enjoy.
- No lead magnet (make it better than peoples paid product)
- Crap social media (no friction to buying online - the potential customer is already online)
- No podcast (to rise above the noise)
- No structure in your online program (no sales copy, on boarding etc)
How to move your business online ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Social media can be a little bit of a minefield at times so if you're unsure of how to use or if you should use each platform, check out today's podcast. I go through the main strategies that I use currently (and in the past) and some of the tactics I use with people in my Full Day Business Builder, Business Seminar and/or Skype Consultations. I hope it helps
- Snapchat
- Linkedn
- Blogging
- Podcasting
How To Move Your Business Online - Free Ebook
https://briankeanefitness.com/personal-fitness-business-online-ebook/
Today’s podcast Q+A goes into the quick fix ‘bar or shake diet’ equivalent in business, stupid things I did when trying to get to the next level and my personal finance philosophy. I hope you enjoy it.
- Advice on launching a product?
- How do you take your business to the next level?
- Tips for how to keep money coming in asa PT while im on holiday?
- Who are your role models in the business world?
- Im thinking of investing in cryto currency, any thoughts?
- A gym location not working out as planned – stick or twist?\
Instagram: https://www.instagram.com/brian_keane_fitness/?hl=en
Details for mastermind or full day business builder: brian@brianekeanefitness.com
Today's episode is a Q+A. All questions came from my Instagram brian_keane_fitness
- Tips for coping with getting overwhelmed with workload when you’re a 1 person show?
- Having a quiet spell, how to bounce back and rebuild clients?
- Is it relatively easy to start building a website without hiring someone?
- Any advice on opening my own gym? I’m extremely nervous about doing it?
Mastermind starting on 17th April 2019
Email brian@briankeanefitness.com for more information
- What to do if you launch an offer (PT) and no one responds?
- Recently qualified as a PT, what are your top 3 tips for starting off?
- What to do if you’ve a good business but little knowledge of the industry?
- Do you think its possible to start PT online first. For example as a side hustle just to help people?
- I have a podcast, how do I get great guests?
Mastermind starting on 17th April 2019
Email brian@briankeanefitness.com for more information
This is possibly the most important topic in all of marketing - niches. If you know what niche you are working in, you know exactly who you customer is and you create content, products or services that fix their pain points. Here are four questions to help you find the market niche that you should focus on.
- What is your circle of competence?
- Are you scratching your own itch?
- How can I become an authority in that niche?
- Am I positioning myself as the guide or the hero?
Don't overcomplicate your business. Find a niche, identify the problem or pain points, provide the solution (product or service) and e the guide the on their hero’s journey.
Mastermind starting 17th April 2019.
Email brian@briankeanefitness.com for more information
In late 2015, I moved my entire business online.
In today’s episode, I talk about how I went from 1:1 PT to running an online scaled business, the three best ways to build an online program and questions to ask yourself before moving online.
I also have a full free ebook on this ‘How To Move Your Personal Training Business Online’ so be sure to read that too if you’re considering moving your business online.
Notes from today's episode:
Three program variations (based on the number of clients)
- 1-5 people, fully customised (higher price)
- 5-20 people, half customised, half scaled (slightly lower price)
- 20+ people, fully scaled (lower price)
Questions I answer in today’s episode.
- Who should build an online program?
- Should you go online?
- What kind of program should you build?
Ebook link.
https://briankeanefitness.com/personal-fitness-business-online-ebook/
For more information on my full day business builder, email brian@briankeanefitness.com
This was something that came up a lot at a recent seminar so here’s a full podcast on it. On top of going through the five rules for being productive vs. being busy, I also go into how to say no and the importance of deep work for getting more down in less time. I hope it helps.
The rules for being productive vs. being busy!
- Rule #1: Learn to say no
- Rule #2: Focus on where you want your business to be (the end goal)
- Rule #3: Prioritise your ‘one thing’ – the single thing you need to do every day that moves you forward
- Rule #4: Use batching and deep work to get more done in less time
- Rule #5: Make sure your actions are mapping to your ambition
For more information on my full day business builder, email brian@briankeanefitness.com
Blog post:
Are you busy or productive – the power of batching! https://briankeanefitness.com/are-you-busy-or-productive-the-power-of-batching/
In today’s episode I go through how to create several income streams (1:1, classes, online, niche market package) so that you don’t get the ‘peaks and valleys’ of the new year and summer rush and the August and December deadness. Also I’ve included some of the other streams to consider as your business or personal brand grows.
I also talked about starting a podcast, my secret for getting some top guests on my Brian Keane Podcast and my thoughts on Amazon Alexa/Google Home and the future of voice.
I recorded this from my car to show how to do a podcast can be done with minimal equipment.
Blog post: https://briankeanefitness.com/create-multiple-revenue-streams-so-you-never-get-stuck-for-cash/
How To Move Your Personal Training Business Online Free Ebook: https://briankeanefitness.com/personal-fitness-business-online-ebook/
Business Seminar Dublin: https://briankeanefitness.com/product/full-day-business-seminar-dublin/
Generally when I make any costly business mistakes that cost me a lot of money (or time and energy), I label them as 'stupid tax' I've paid.
Hopefully after listening to today's episode, you don't make the same mistakes as me.
1) Getting business cards, logos and branded kit before I had any clients!
2) Not building a referral scheme earlier (error of omission)
3) Renting an expensive gym and studio
4) Not going to seminars or conferences sooner
5) Not hiring an personal assistant (PA) and/or outsource meaningless jobs earlier
Full Day Business Seminar Dublin 2nd February 2019:
https://briankeanefitness.com/product/full-day-business-seminar-dublin/
Q+A:
I also go into how people buy based off value and not price, my ‘dumb sh*t’ money fund, the desert island question and hitting critical mass on podcasts. Enjoy.
- Should I use Instagram or Facebook for my business?
- Do you think a website is necessary nowadays or are click funnels enough?
- How do free podcasts generate revenue in the initial phase before advertising income?
- What do you believe was the ultimate tipping point to your success in business?
Full Day Business Seminar Dublin 2nd February 2019 - Details on briankeanefitness.com
Website Company I use: Cityweb
Podcast Hosting I use: Libsyn