Caffeinated With Kas: Recent Episodes
Kas Djordjevich
The go-to podcast for creatives and entrepreneurs ready to build their bulletproof brand online. All things business to brand building, this is a zero fluff podcast for you to binge and apply to your business.
You Don’t Need More Proof. You Need People Who Want You
You’ve got the skills. You’ve got the results. But the sales are still slow.
In this episode, we’re talking about the biggest reason your audience isn’t buying: you built credibility, not demand.
We’ll unpack why proof doesn’t equal desire- and how to shift your positioning so people start chasing you.
We’ll talk about:
- Why showing proof isn’t the same as building desire
- How to shift from “being liked” → to “being wanted ”
- The energy shift between selling your offer vs. people buying access to YOU
- How to activate silent fans into high-ticket buyers (even during a pivot)
If you’re mid-pivot, scaling, or sick of crickets… listen INNNN.
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
Threads should be bringing you DMs, clients, and sales- not just likes.
In this episode, I break down how my clients are going viral, gaining 300+ followers, and signing $2k contracts in under 5 days- just by making the right tweaks to their content and brand voice.
And how Threads is THE platform to be on in 2025.
EXCLUSIVE: 🚨 Ready for results?
Apply for the Threads Audit- 20-min call + custom content plan + 3–5 high-converting Threads written by me. (VERY limited spaces)
APPLY FOR AN AUDIT HERE
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
Your content isn’t falling flat because no one cares. It’s falling flat because it’s not connecting.
In this episode, we’re breaking down the real reason your audience feels dead silent- and why the fix isn’t a rebrand, a new niche, or a fresh Instagram account. Your people are still here. They’re just not activated. (Hellloooo silent fans in your audience)
We talk about:
- Why logical content gets ignored (even when it’s “technically perfect”)
- How confusion kills connection and conversions
- The truth about lurkers, low engagement, and the silent fans
- What to shift so your message actually lands and creates movement
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
You’re not lazy. You’re not inconsistent. You’re just showing up to a business that doesn't feel like YOU anymore.
In this episode, we’re unpacking the real reason you keep falling off- even when you’re “starting fresh.” Spoiler alert: it’s not a discipline problem. It’s an identity disconnect.
We talk about:
- Why overthinking your content is draining your momentum
- How shame-led rebrands and 30-day plans are keeping you stuck
- The difference between “right content” and real content
- What consistency actually looks like when your brand feels aligned
This episode is your permission slip to stop re-starting, rebranding, & panic pivoting- and start building a brand that actually feels like YOU again
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
Most of us were raised to believe hustle = success. Control = safety. But what happens when that hyper masculine energy starts to kill your joy, your health, and your presence?
In this RAWWW episode, I’m pulling back the curtain on how stepping into my feminine energy completely changed my business, my relationships, and my capacity to receive without constantly doing more.
We’re talking about:
- The link between burnout, control, and over-performance
- Why most "high-achieving women" feel stuck in their masculine
- What being in your feminine ACTUALLY means
- What happens when you actually TRUST, receive, and show up differently
- Real client results from leading with your brand- not a perfect strategy
- How to be in FLOW and become a MAGNET
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
Why do smart, driven entrepreneurs feel stuck- even when they want it badly?
Spoiler: It’s not laziness. It’s not a mindset issue. It's not a lack of ambition.
It’s psychological safety- and your nervous system is in survival mode.
In this episode, I’m diving into what’s really keeping you in the loop of overthinking, stalling, and avoiding your next level.
✨ My $22k investment spiral + burnout at Starbucks
✨ Why investing feels scary after being burned
✨ What psychological safety means in business
✨ How saying “yes” rewires your brain & creates momentum
✨ What changes when clients finally feel safe to be seen + sell
✨ Why you’re more capable than fear lets you believe
If you’ve ever thought “what if it flops again?”- this is for you
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
Out of the hundreds of aspiring writers that dreamt of the opportunity like being the screenwriter of the iconic series The Handmaid's Tale- Lynn Renee Maxcy was THE go-to girl for the job that made the vision come to life.
In this episode, I'm sitting with writer, storyteller and social justice advocate Lynn to talk about her journey from assistant to building her own identity and vibe as a creative and entrepreneur to have some of the wildest opportunities.
And more into:
- "omg, this is my life?!" and how it NEVER gets old
- having imposter syndrome
- how her personal brand helps her get dream projects coming across her desk (because people want HER)
- how she combines her work with advocacy and non-profit
- and of course- what was it like bringing The Handmaid's Tale to life?
Follow Lynn on Instagram: @lynnreneemaxcy
See what projects she's working on next: HERE
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
How many hours have you spent on a sales page, email or Instagram post trying to word it PERFECTLY (fingers crossed you say the right thing that will resonate with your audience and want to buy). Delaney (website and sales copywriter, and owner of Dark Roast Copy Co.) shares how she transforms websites into engaging sales conversations by ditching perfectionism and leaning into authenticity.
This episode is for the fellow high-achieving, perfectionist girlies who are burnt out and tired of trying to be something their not
Follow Delaney on Instagram: @darkroastcopy.co
Sign up to the newsletter: HERE
Work with Delaney: HERE
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
"Unscaling" is a hot topic this year- so I brought on the queen herself to talk about what it truly means to unscale, and create a simpler business that can still be extremely successful.
Samantha Siffring shares all the insight around:
- the reality and BTS of "un-scaling" her business
- what it's like to rethink things in your business and start saying no
- where someone can start to unscale their business
- the feeling of pressure to scale in the online space
Follow Samantha on Instagram: @samanthasiffring
Listen to the Simple Online Business podcast: HERE
Join the FB community: HERE
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
2025 is really about stacking habits and becoming the best version of yourself to see change in your life AND in your business. Sarah Dorough combines fitness, mindset work, and community support to help women thrive professionally and personally.
Although you might know Sarah as the fitness entrepreneur and personal trainer- she's sitting down to talk about her journey from starting her own business right out of highschool and insights on her "trust the process and take risks" approach- that has helped her create a community of over 134k followers that are locked on to her.
Follow Sarah on Instagram: @sarahndorough
Get a free call with Sarah: HERE
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
Everyone wants the $10k months and $100k launches... but when it comes to sitting down with your numbers, tax season, or budgeting- I know your palms are already sweating. Annie Hillman from 1428 Financial is joining me today to talk about how you can start to use your numbers as a tool not a threat, so you can start running a profitable business you are confident in.
Follow Annie on Instagram- @1428financial
Get 50% anything in the shop with code POD50
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
If you're entering your influencer era (even if you are a service provider looking to expand your personal brand and start getting those brand deals)- there are certain things you WILL run into, including:
- how can YOU stand out as a creator
- what you want to be known for, and expanding outward from it
- having TOO many ideas, and getting stuck on where to start
- WHERE do you start as a creator
- imposter syndrome
Kristen, Creator Monetization Coach and the founder or Your Soulcialmate (@kbousq) gives all the insight on the REALITY of being a creator, and tips that has helped her generate over $500,000 as a microinfluencer while keeping the "soul" in social media.
Follow Kristen on Instagram: @kbousq
Grab the Anti-Pitch Method Guide: HERE
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
You've tried the scaling programs, you've tried following all the advice, you watched your idols and inspirations like a hawk hoping you could pick up on some of their habits and styles to see success like them... and all of this has sucked the life out of you. Once you stepped into scaling- everything got replaced with this idea that you have to be more like the "7 figure CEO" that just isn't YOU.
This episode is talking about how your secret to reaching the next level of success is actually leaning into YOU and YOUR personal brand- not listening to more of the "it worked for her so it'll work for you" advice.
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
I work with business owners that are starting their business- all the way to the 7 figure names you know and love. It's SO clear that the ones set up for major growth in the next 6-12 months are taking DIFFERENT action. Of course, I documented all of the most important things for you to go into 2025 10 steps ahead in your personal brand and business.
These are the top 6 moves that the most successful people are making (you are now one of them). Make sure to have a notebook handy for this episode.
IMPORTANT LINKS:
The Go-To Girl Minimind Applications NOW OPEN for August 2025- This is your high-touch 3 month container for the woman who’s ready to step into her next level, simplify her strategy, and become the sought-after expert with a brand that sells before she even pitches- APPLY TO THE MINIMIND
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand – Join the Brand Boss Membership for weekly support, messaging clarity, and content that sells - join Brand Boss Membership
COME SAY HI:
TikTok
Threads
Welcome to Caffeinated with Kas - the go-to podcast for creatives, coaches, and entrepreneurs ready to build a bulletproof personal brand that actually grows with you.
I’m your host, Kas Medeiros - brand and business coac...
Well, I never thought I'd be recording this episode. Grab tissues, a HUGE coffee, and sit with me for a raw (and super vulnerable) chat about my 8 year relationship ending- and how I'm navigating huge moments in life like this while running a business. We talk about growth, how things change in our lives when we enter new chapters and levels, and the truth about how me AND my clients are navigating huge moments like this in our lives while juggling a business (without having a manual on it all).
If this is your first episode here- welcome and cheers to you joining in on such a deep episode, we're truly besties now.
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
Before you go wild and start building out that webinar or masterclass... I KNOW you were taught that a launch has to start with some sort of freebie. Maybe put down the laptop and just wait a minute. In this episode we talk about:
- the biggest mistakes you make with creating a freebie
- picking apart the intention of the freebie in your launch
- how you can leave out the freebie and STILL have visibility, awareness AND find out who's lingering on the fence to buy
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
Even with the 4 offers you have running- you still find yourself creating new freebies every quarter, making custom offers, having 50 payment plans... and STILL not clear on WTF you're doing or how to hit your income goals and stack income. In this episode, I'm sharing how I went from hot mess offer suite (like you) to refining everything down to TWO offers- and still stacking more income than ever. As well as:
- refining and simplifying to expand
- the top requirements I went through to build my offer suite
- the low down on stacking income in 2024
- are micro-offers really the option (maybe listen to this before you start that membership and template pack)
The doors CLOSE for Luxe Legacy on September 20th- you know you want to polish your business this year to start expanding your personal brand, are you in?
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
Before you burn everything down, start the next project, rebrand for the hundredth time- I KNOW you feel like something isn't quiiiite sticking and you are meant for more. The biggest gap I've seen in this space in 2024 is the fact that you don't know how to be YOU online, get paid, and not have to passion pivot. In this episode, we talk about:
- The biggest reason people passion pivot
- Building your OWN box and expanding your limits
- Knowing when it's time to pivot- and how you can do it RIGHT
- Diagnosing if you're a chronic passion pivoter, and how to avoid the cycle of the yoyo passion pivot
- Building the personal brand instead of trying to fit together multiple puzzle pieces
The answer to what a profitable personal brand is here. If you are building a brand bigger than a business, creating a legacy, and dumping the chronic passion pivot- Luxe Legacy is your new home.
We start in October, applications close September 20th until MID 2025
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
I know you've seen that one girl that grew her account from 0 to 100k followers in 5 months by using this viral hook and 5 step content strategy. Yet for some reason... it doesn't work for you when you follow her step by step? There IS an actual secret that you haven't noticed that is the driving factor to the creators and business owners seeing major success in their account growth, sales, and visibility...
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
This is a SPIIIICY episode...Hand up if you've considered (or already DID) breaking up with the online space. Girllll- it's more than just being annoyed with Instagram. I'm talking full spiral, breaking up with business, never wanting to show up anymore, feels like no one is listening, also play "what was I made for by Billie Eilish"
You're familiar with my story of walking away in 2023- now Alexa Martinez talks about her journey with burning her biz in 2023 and coming back to rebuild it HER way. In this episode we talk about:
- treating your business like a job (even though that sounds backwards)
- having your business at the 4/5 priority of your life
- how the online space is changing- and new leaders are emerging
- removing yourself from the messy AF online space (and weird unwritten expectations) to build a legacy BEYOND IG
-
we're happy to be here but also WTF is wrong with some things in the space
Follow Alexa on Instagram: @alexacoaches
Grab the free masterclass: Barely Scratching the Surface
Grab the Bigger Vision Questionnaire: GRAB IT
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
If this episode gets me cancelled... it was nice knowing you. But really- what is the conversation around faceless accounts, digital marketing, and the MRR trend (no, I don't mean monthly recurring revenue). IS there a way to grow without showing your face? Is this just a scam? But more importantly:
- what to know if you're transitioning from a faceless account to your personal brand
- the actual psychological & buyer behaviour effect that happens when you DON'T show your face
- how buyers are getting smarter... and the faceless trend is going in the opposite direction
- how you're getting people locked on to YOU for longevity
- why NOW is the most important time to build your personal brand (even if you aren't a faceless MRR account)
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
We preach about starting a business to have freedom- but most of us haven't had a vacation in 3+ years (or you bring your laptop with you), deal with Sunday Scaries, and have content creation hanging over our heads on the daily.
Ex hairstylist Simone Little talks about her story starting over 15 years ago pivoting from hair > to VA > to being a lifestyle designer + coach, and how designing your life AND business create harmony for success. In this episode we talk about:
- how you know when it's time to pivot
- how designing your LIFE is a direct link to how you operate and grow in your business
- knowing what risks to take when you're in a growing season
- being intentional and having control over your biz (not the other way around)
- getting outside your comfort zone and being challenged to actually launch you into the next stage of growth
Follow Simone on Instagram: @thesimonelittle
Grab the Energy Audit HERE
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
The only SLOW part of summer as a business owner is that you are stepping back to enjoy margs by the pool while selling. Your business doesn't need to completely freeze when summer is here, and after having multiple clients having sold out launches, signing their biggest clients yet, raising their prices AND leaving their job THIS SUMMER... it's time to break up with this idea of "slow summer"
In this episode, we talk about:
- using the calendar year trends to grow in the slow
- using the "slow" of the summer to your advantage to stand out to your audience
- 3 part cheat sheet to using your personal brand to keep your audience locked on and OBSESSED this summer, without you being attached to your phone
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
Launch season is right around the corner- and what you are NOT going to do is have another launch that has you screaming into the pillow overwhelmed and in doubt. Stacy Braga (@stacybragacopy) ditched her teaching career and pivoted to being the QUEEN of copy, and creating launches that support you and your life.
In this episode we talk about:
- walking away from the "perfect" life on paper to follow your passions
- the factors that matter most to building your launch around sustainability and impact
- planning launches for long term success
- handling launch scaries + imposter syndrome (including when that launch never happens and you feel like crap about it)
Follow Stacy on Instagram: @stacybragacopy
Grab the Audio Summit: AUDIO SUMMIT
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
Is branding ACTUALLY important? Can you post that picture even if it doesn't match your vibe? Should you hold off on posting if your branding isn't perfect? WHEW- it's no secret that branding and creating your visual identity is important to stand out as THE go-to girl...
Robin Robinson (@brandsbyrobin) is THE master of creative chaos, and how you can create your branding that screams you WHILE you're growing and refining your business and personal brand. In this episode we talk about:
- how to allow yourself to thrive in the messy middle
- using your personality, voice, and unique approaches to start building a bulletproof visual identity that screams you- content isn't that deep- how you can grow your brand and ditch perfection
Follow Robin on Instagram: @brandsbyrobin
Grab Robin's workshop: Boost Your Brand's Online Persona
IMPORTANT LINKS:
Luxe Legacy is NOW OPEN for Fall 2024- This is your 6-month high-touch mastermind designed for building a personal brand that keeps your audience locked on- APPLY TO LUXE LEGACY
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproo...
I spent my summer in Europe and now I'm on track to having the biggest launch of my career- no pressure. After having YEARS of failed launches, amazing launches, some launches cancelled before they even began... I'm sharing exactly what I did this year to create the biggest launch ever, and how I'm STILL going to be taking weekends off during it.
- diving into the top 2 mistakes you're making when launching
- the secret to how me AND my clients are so calm during launch season
- how you can take the next 6 months to build your business that supports you having YOUR best launch yet
The next round of Luxe Legacy is starting in October- APPLY NOW
IMPORTANT LINKS:
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an en...
From showing up every single day in her business and doing everything right "on paper" to feeling like the biggest failure and "wtf am I doing with my life" moment.
Mindset + Identity coach Regan joins the coffee chat sharing how she went from doing everything in her business to having mental burnout and stepping away to realign with her direction and identity.
This juicy episode talks about the mindset shifts and approach to choose OWNING your space as THE go-to girl, trusting yourself, and being confident in your identity (ESPECIALLY during the lows of entrepreneurship).
CONNECT WITH REGAN:
Instagram: @reganstormcoaching
FREE 14 Day Mindset Reset- Become your dream client's choice in 2 weeks
IMPORTANT LINKS:
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an en...
The burning questions on your mind: "How do I get people to lock onto ME?" "What should I share VS not?" "Is there a thing of being TOO relatable?"
And the harder question: "Why is it so hard to be authentic and be YOU online- and still get paid"
In this episode we're uncovering WHY it is so darn hard to show up truly authentic online, and how you can start to be you AND get paid in your business. EVEN if you don't fully know WHO you are- or have a "boring" life.
IMPORTANT LINKS:
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an en...
Over 75% of my clients now come from Threads, and in 5 months I've grown over 6000 followers.
It's no secret that Threads is a "not-so-hidden" gem to grow your business as a personal brand this year- and if you're wondering HOW, this episode breaks down the top 5 factors to focus on if you want to grow on Threads this year.
IMPORTANT LINKS:
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an en...
I went from having $40k sales months to walking away from my business because of mental health and getting a part time job as a barista at Starbucks. With only $60 in my bank account- I said "I'm spending my summer in Portugal".
I didn't know HOW- but I knew I was going to do anything to make it happen, and make my come back in business 10x stronger to have the profitable personal brand I've always wanted. In this episode, I talk about:
- the new limiting beliefs, blocks, and problems I discovered as a result of the hardship walking away from my business
- the moves I made to completely 180 and come back
- how 60 days changed everything
- the one thing that truly triggers growth and change in business
- how I quit my business AND got 18 new clients in the same month (WHILE dealing with all these new blocks and anxieties)
PS. I'm on the plane while you're listening to this.
IMPORTANT LINKS:
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an en...
I flew across the world to meet someone I never met- and she made me cold plunge in a tub with her for 3 minutes. This is your Monday inspiration bestie talk that you need to go from dipping one toe into your business VS taking the plunge so you can truly see transformations, LONG term results, and step into this next level of expansion in your brand.
IMPORTANT LINKS:
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the personal brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an en...
Welcome back to Caffeinated with Kas, in this episode we cover:
- The standards and expectations we have from our experiences with men and how we've settled for bare minimum
- How this is the same experience we've had with investments
- The conversation around the online space, investments gone wrong, and how building personal brands in 2024 is going to be the key to building trust in your audience and standing out as a leader
IMPORTANT LINKS:
Stand out as THE go-to girl and start locking on your audience with this FREE 3 day email mini course- GO-TO GIRL STARTER KIT |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged aud...
Welcome back to Caffeinated with Kas, in this episode we cover:
- how your audience and buyers have changed in the last 3 years
- the way your audience is investing and buying now
- how you can create a super engaged audience that is running to buy
- how your marketing and personal brand strategy will create trust and faster sales & conversions
- the problem with educational and "valuable" content
IMPORTANT LINKS:
Learn how to have an engaged audience that’s OBSESSED- FREE MASTERCLASS |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged audience that is OBSESSED, effortlessly se...
Welcome back to Caffeinated with Kas, in this episode we cover:
- how your next idea is actually hurting your growth
- calling yourself multi-passionate... but it's really shiny object syndrome
- how compounding your actions lead to achieving your goal
- identifying your goals and planning toward them
- the gap between where you are now and seeing consistent growth in your business
NOTE: The last day to lock in the VIP DAY BONUS for Luxe Legacy in December 22.
APPLY HERE
IMPORTANT LINKS:
Learn how to have an engaged audience that’s OBSESSED- FREE MASTERCLASS |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged audience that is OBSESSED, effortlessly se...
Welcome back to Caffeinated with Kas, in this episode we cover:
- The 4 things that led to a $40k month with no launch
- How your lack of brand direction is impacting your results
- The gap in your personal brand and marketing on social media
- Why your marketing in your content leads to consistent awareness and sales
- How your personal brand creates a hot and obsessed audience for fast and easy conversions
Remember to subscribe to Caffeinated with Kas and leave a review. Join us for the next episode for our coffee date while we talk all things lifestyle to business to build YOUR bulletproof personal brand.
IMPORTANT LINKS:
Learn how to have an engaged audience that’s OBSESSED- FREE MASTERCLASS |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged audience that is OBSESSED, effortlessly se...
In this episode, our coffee chat covers:
- The psychology behind building a personal brand for online business growth
- Why building a personal brand is going to be the key for consistent growth and certainty in your business
- Common mistakes you are making in your personal brand right now
- Personal brand strategy conversations around your online business on social media
There are only 5 spots left for Luxe Legacy- the mastermind for entrepreneurs that have reached 6 figures and want to build a personal brand that thrives.
Apply below so we can chat over coffee and see if this is the right fit for your 2024 growth: LUXE LEGACY MASTERMIND DETAILS
IMPORTANT LINKS:
Learn how to have an engaged audience that’s OBSESSED- FREE MASTERCLASS |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged audience that is OBSESSED, effortlessly se...
The algorithm ups and downs on social media, the silent DMs, the zero comments and likes on your content... are you finding yourself stuck in engagement jail online?
We're going to talk about the shift to change your engagement, and how the ups and downs with the algorithm shouldn't stop you from having a super engaged audience.
IMPORTANT LINKS:
Learn how to have an engaged audience that’s OBSESSED- FREE MASTERCLASS |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged audience that is OBSESSED, effortlessly se...
Just like you, I thought 2023 was going to be the best year yet... I didn't expect I would be taking 6 months off my business and end up sitting at Starbucks for THIS-
Join me for a raw conversation around the biggest change in 3 years of running a business, along with business growth, success, planning, and the smoke and mirrors that happen in the online space that impact your action showing up as a business owner.
MENTIONED IN EPISODE:
The Compound Effect- Darren Hardy
IMPORTANT LINKS:
Learn how to have an engaged audience that’s OBSESSED- FREE MASTERCLASS |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged audience that is OBSESSED, effortlessly se...
How do I have such an engaged audience that is truly obsessed, locked on, and binging my every move? I am going to talk about exactly what I do in my business and social media every day to have a hot and spicy audience that is running to my DMs ready to buy.
IMPORTANT LINKS:
Learn how to have an engaged audience that’s OBSESSED- FREE MASTERCLASS |
Consistently attract and convert dream clients as a personal brand - join Brand Boss Membership
Step into your 6 Figure CEO and scale your personal brand - Apply to Luxe Legacy Mastermind
COME SAY HI:
TikTok
Welcome to Caffeinated with Kas, the go-to podcast for creatives and entrepreneurs looking to build their bulletproof personal brand online. I’m your host Kas Medeiros- Brand and business coach.
4 years ago I was a broke-barista-college-dropout, and decided to turn my little Etsy shop into a full online business. With only 300 followers and ZERO business knowledge, I sold out of my 4 figure offer in a few weeks and became the brand queen online.
Since then, I have taught over 275+ business owners bulletproof personal brand and marketing strategies to build a magnetic business, have an engaged audience that is OBSESSED, effortlessly se...
It's no secret that relationships change once you start a business. Everything from your romantic relationships to growing out of friendships, and feeling super lonely.
This is a raw conversation of the changes that happen in your relationships in your 20s... AND for all the gals starting a business!
RESOURCES AND LINKS:
Erika | Confidence and Sex Coach Instagram : https://www.instagram.com/itserikaeileen/
Follow me on TikTok! | TIKTOK
Shoot me a message on Instagram! | INSTAGRAM
Wanna work with me? Take a look! https://kasmedeiros.com/work-with-me
This masterclass is going to be the kick-start to learning to become a multi-figure magnet, learn emotional sale techniques, create an expressive AF audience that's locked on and obsessed, and ultimately build your direction for this next year of MAJOR growth. I will be giving you dozens of resources, tools, as well as teach you the WHY and HOW to becoming your Multi-Figure Magnet this year.
GET THE MASTERCLASS DETAILS HERE
Want to chat on Instagram? CLICK HERE!
What is a multi-figure magnet... and how do you become one? We're going over exactly that in this episode. The common theme this year is growth, and you know we're all about sustainable business growth. I'll be telling you all about how your personal magic can be a magnet to attract multi-figures your way.
THE MASTERCLASS DETAILS:
CLICK HERE TO GET THE DETAILS
Want to have a coffee chat? Message me on Instagram
You're in a plateau, energy in a rut, and you can't seem to break this endless cycle of your business habits. In this episode we're going into deep detail of WHAT the hamster wheel is, HOW to get out of it, and how to avoid it.
READ THE SHOW NOTES:
Episode 04: Signs you're stuck in the hamster wheel
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
Have a coffee with me! Message me on Instagram
Jumping into episode 3. I’ve got a TON of things to cover: from self diagnosing your product suite as a hot mess or thriving, to offer organization and even offer pricing. We will be going through what a nightmare product suite looks like, what a THRIVING product suite looks like, and a lot more.
This episode is a FREE LESSON, so get a notebook and a pen to get all the juicy information down when building your business offers.
READ THE SHOW NOTES:
Episode 03. Is your product suite a hot mess?
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
Have a coffee with me! Message me on Instagram
We're kicking off this year with the intention of extreme growth, transformation, and sustainability. I know you have EXTREME wins ahead, and we're going to prepare your business for just that.
I'm going to be sharing the top "trends" I know will make you take the front step in your business and thrive this year. Make sure to download this as a guide as you prepare your direction for the next 3, 6, and 12 months.
READ THE SHOW NOTES:
Episode 02: 2023 Business Trends (online edition)
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
2023 Business Trends Instagram post
Have a coffee with me! Message me on Instagram
Season Two Episode One, we're finally back after a long 6 months off. We’re going to go over an investment gone wrong, imposter syndrome, being diagnosed with ADHD… all which ultimately lead to a huge pivot in my business... and the end of Junipr Design.
We have LOTS to share this season. I'm so glad to be back!
READ THE SHOW NOTES:
Episode 02: 2023 Business Trends (online edition)
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
2023 Business Trends Instagram post
Have a coffee with me! Message me on Instagram
I’ve got a TON of things to cover this episode, from self diagnosing your product suite as a hot mess or thriving to offer organization to offer pricing and more.
I’m sure many of you are freaking out by some of the terms I used because you have NO idea what that means- and that’s OKAY. I remember when I started my online business and I used to hear terms like systems, funnels, and optimization.
But don’t worry, I’m going to simplify and walk you through.
First I want to go over some basic vocabulary here. For starters, a product suite is multiple offers or products from one vendor. So all of my offers from low ticket to high ticket are my product suite.
Let’s also break down low ticket and high ticket offers. That simply means low-value low -price offer and high-value high-price value. I’m going to break down the price ranges for that at the end so you guys can take notes and keep as a guide when building out your product suite.
OKAY, we’re going to do a little self-diagnosing game. The web-md of business mess ups.
I’m going to mention a list of 10 symptoms, and if you check off 3 or more, your product suite is officially a hot, HOT mess.
Okay, let's go through the list:
- Are you energetically drained from your offers?
- Are your offers organized throughout the year, or are you confused on what you should be focused on selling?
- Can your offer easily upsell itself? Meaning if someone goes to invest in one offer, they can easily see the value in the next offer and will other go for the higher value offer, or already have that offer in mind for their next purchase.
- Does each offer sell the next offer passively? Rather than you manually having to promote and sell each individual offer?
- Do you have offers for each stage of your client’s journey?
- Are all of your offers basically the same? Or do you have clear differences that speak to your specific client’s stage?
- Do you have one offer that takes all of your time and energy?
- Do you have to launch or promote your offer in order for it to have any sales?
- Is no one grabbing your offer? Your DMs are just dead.
I could honestly list a few more, but these are the top focuses I wanted to bring up.
You start to have the imposter syndrome, you think you need MORE offers, you think you need to change the branding, the marketing, ect.
Now, if you want to have a sustainable business and make sustainable sales, you need to have offers that can grow with you and SELL themselves while delivering amazing value.
It’s beyond just making the sale, it’s the deliverables inside, the entire client experience from discovering you- to buying from you- to working with you- and finally if your client retention is amazing then they will re-sign with you.
IF you checked 3 or more, I’m sorry but your product suite is a hawt mess. LUCKILY, this can be treated and there is in fact a cure.
I want to paint the picture of a thriving product suite, so you can really visualize the impact your offers should have:
- Number one: you have a range of low ticket, and high ticket offers. This way you are accessible for all budget ranges. I often see people disregard low or medium ticket, but the reality is that some clients literally CANNOT afford high ticket at this stage and that doesn’t mean they aren’t ready to work hard and invest in what they are able to.
- Secondly, having offers that directly offer value to each stage of your client’s journey. This way you offer value from beginning to end, and your client feels seen and heard by you through it all.
- Your client should always have another offer to go to once they are done working with you to continue their journey, typically it will end with your highest support offer possible (1:1 for example, or a high level mastermind)
- You have a low ticket offer that is passive, and will funnel into your next offers. This is giving you constant income and warming up a client to buy the next offer passively behind the scenes.
- You have one signature offer that is other evergreen (meaning it is always running, there is no open and close), or you launch it every few months and this is your main source of income and you spend most time on
For me, I have my signature mastermind Luxe Legacy, that is 5 months long. I spend the most time on this offer because it is high level, I provide 1:1 support to my clients and I am always updating the resources inside.
When you have a thriving product suite, you can plan your income and launches/ client capacity for the entire year. You are able to have control over your energy, and make room to take more clients as you feel/ plan for growth when you’re ready.
This is YOU having control over your business vs your business controlling YOU.
I mentioned low ticket, medium ticket, and high ticket offers. I want to go through a quick breakdown of examples and the price range typically that you will see for online service providers.
Please note that this is a very very broad example, this totally depends on the service provider, the type of service, the type of business, the deliverables and value ect.
BUT this is a great range to have at the back of your knowledge
Starting at low ticket, this is including anything free to under $300. Some examples are any freebies to generate leads or build your email, small courses, e-books, templates, ect. These are AMAZING for quick action content, and getting your leads onto other platforms. You want to make these impactful and short enough to leave them craving more.
Medium ticket offers are between $300 and $800. These are great evergreen options. Many service providers will have a group program that has a facebook group, there is no 1:1 access, it solves 1-3 main problems. These are great for niche specific offers because with the strong messaging it’s a quick no brainer sale to solve a main problem. These are the BEST to upsell to your high ticket offers, or even offer an add-on VIP option to gain extra support or features.
Finally we have our high ticket offers that are over $800.
These are typically your signature offer, as I mentioned my high level mastermind Luxe Legacy is the prime example of this.
These are giving that VIP experience and offering high level support.
When you’re planning your direction for the next 6-12 months I love to reverse engineer and start with my capacity for my high ticket offers, then work my way down.
Knowing this information now, I hope you guys have some clarity about what your product suite SHOULD be like, and know that again if your product suite is a hawt mess right now there is a way to turn it into your dream product suite.
READ THE SHOW NOTES:
Episode 03. Is your product suite a hot mess?
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
Have a coffee with me! Message me on Instagram
You know I’m only interested in sustainably scaling in your biz, so these quote on quote “trends” are actually crucial for business growth in general.
In the last I’d say 5 months I noticed a more obvious shift that these things were here to stay, and I knew I had to make this episode.
If you are a visual person like me, and want a summary version of these trends, I have an Instagram Post you can go save on there.
Starting at #1. Staying in the heavy masculine energy WILL hold you back from scaling. I’ll give a quick recap of masculine energy. This is action driven, goal focused, logic based and DOING THE CONSTANT WORK. This is where hustle culture came from, the idea that we need to be constantly grinding to get results.
All of those coaches and business owners we saw that were masculine energy heavy are now on this “self care and self love journey”, talking about how much burnout they experienced.
They barely saw their friends, spent time with family, and forgot to do basic things like eat. Their sleep schedules were non-existent. The list goes on.
There NEEDS to be a balance between having the goal, being driven to get there, but also knowing when to listen to your intuition and be in the ebb and flow.
You will achieve SO much more when your energy levels are balanced.
Focus and grind when you need to, then know when to step away and do something to bring your energy up.
Your brain fog will be gone, your exhaustion will subside, you’ll have time to EAT well and bring movement into your routine ect.
In terms of it not allowing you to SCALE, we need to look at scaling as more than just hustling to get as many sales as possible.
Scaling includes your mental capacity, your capacity as a business owner in taking new clients, creating new offers, REFINING offers, creating flow in the journey, creation direction, levelling up your legacy… all which ultimately lead to consistent sales and growth in numbers.
You CAN’T achieve that long term without having balance. The masculine heavy energy is NOT sustainable, period.
Number 2: We’re going back to the basics here. You WILL get left behind if you don’t build a bulletproof foundation that can adapt and pivot.
Let’s break this down. I want to start with WHAT your foundation is. We’re talking about your brand direction, your positioning, your pillars, your mission, how you help each stage of your ideal clients, ect.
There cannot be any MISSED areas in your foundation. You need absolute clarity. BECAUSE, when it comes to a launch, an offer, content shifts, ect… YOU as the expert need to be 10 steps ahead of your client and make a quick pivot to continue thriving.
Another thing, looking at reel trends, hopping on TikTok, posting things you think your audience will like, saving OTHER posts/reels for ideas to copy. This is NOT a strategy and holds no real context or foundation- your message will just have zero impact when your audience hears it.
The reels, posts, ect are an EXECUTION of your foundation. With these external things always changing, you need to know how to truly adapt while staying on track with your direction and keeping your audience locked on.
Number 3: Curation is DEAD.
I actually did a live experiment about a year ago, where I committed to having an extremely curated feed for 30 days to prove how it lowers your engagement. There are a few reasons for this:
-
Your audience aren’t robots. You need to engage with them and truly be in their minds to know how to talk to them and deliver what value they need. A curated feed removes them from experiencing being felt, seen and heard by you.
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The BIGGEST factor in attraction marketing is your positioning and personal brand. We’re talking about major story-telling, being vulnerable, emotional selling, and how you position yourself as the most suitable option for your client. Having a curated feed fully removes that personal touch, and you can kiss goodbye to having the BFF feel with your audience, let alone them being locked on.
People buy from PEOPLE, you may get away with selling low ticket, but if you want to get into the high ticket sales, you need the personal factor.
You’ll want to start posting those polarizing opinions or deep shower thoughts and really tap into YOUR voice.
I’ve been totally abusing the notes app on my phone, poor thing is just being used every 2 seconds. This is the BEST way to quickly get those thoughts down and share them.
The experiment I did turned out exactly as expected, my engagement completely plummeted and I had followers even message me saying they were no longer seeing my posts come up on their feed.
Number 4: Boundaries boundaries boundaries.
We’re being clear on WHO we want to work with, HOW we will work with them, and standing our ground with expectations.
I really want you guys to treat this like a business, no matter who you are dealing with. I see time and time again some clients that bend their boundaries for a friend to work with them and it turns into a total nightmare.
Or they forget to send out a contract, but it’s fine because they’re “nice”.
Or you don’t send a welcome pack outlining the exact expectations on both ends.
The biggest problem I see is the boundaries are created, but not enforced. You create these boundaries for a reason. The SECOND you cross it for whatever reason, that person expects you can do it again and again.
Be clear in your messaging of exactly the person you want to attract. Be VERY clear in your sales pages and contracts of what is included.
Make sure you outline very clearly, WHAT are the appropriate times and places to contact you? What is included with them buying from you? What happens if there is a dispute? Ect.
We’re also enforcing personal boundaries. Protecting your energy is crucial for growing into the next stage of your life.
If there is a person or thing that isn’t inspiring you and serving your highest good then I am giving your permission to LET THAT SHIT GO.
We don’t have time to waste!
Number 5: Sustainably scaling and story-telling is THE WAY to passive attraction. Let’s break down what this means.
Starting with passive attraction… imagine attraction marketing and passive income having a baby. Starting at the beginning of a client’s journey, how are you attracting the new lead to you? How do you lock them on, how do you warm them up to buy… ALL while you aren’t even present.
We’re moving away from the 3 day DM convos with the Linda that doesn’t even buy. We’re moving away from booking 50 sales calls.
I’ve had 10k days and 50k months all from recurring clients and a quick DM convo with women already excited and ready to buy.
Story-telling is a crucial skill in your personal brand, and that is exactly how you get your audience to lock on to YOU and master emotional selling. This way they subconsciously already bought into YOU before they know all the details of the offer or thing.
When we look at sustainably scaling- how does one offer tie to the next. Where you can have a new client STAY with you because each offer works them up a ladder.
We’re also looking at if your direction and business run like a machine FOR YOU?
I would say the most missed thing with this is just your content in itself. Where you post too much and too many new things rather than keeping your topics around your pillars and LESS quantity. Your content has a huge shelf life, and I’m constantly teaching people how to utilize that into their scaling.
So as you can tell, these aren’t exactly TRENDS. This is totally an overview of shifts you need to make and focus on if you really want major growth this year and the months moving forward.
READ THE SHOW NOTES:
Episode 02: 2023 Business Trends (online edition)
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
2023 Business Trends Instagram post
Have a coffee with me! Message me on Instagram
I took 6 months off of my business, sorry I ghosted you! But these 6 months off were totally necessary.
I have a lot to catch up with you today: we’re going to go over my investment gone wrong, imposter syndrome, being diagnosed with ADHD… all which ultimately lead to a huge pivot in my business.
Let’s start with a quick re-into… most of you would know me as the designer and brand expert … aka owner of Junipr Design.
As of a few weeks ago, I officially let go of the business name Junipr Design, and we are simply sticking my name: Kas Medeiros… your go-to business coach.
Junipr Design was simply outgrown, what started as a small Etsy shop led me to huge things, and we were ready to fully take on this next stage.
INVESTMENT GONE WRONG
Let’s start at the beginning, I decided to make a huge investment a few months ago that ultimately did not go to plan. Unfortunately over half of the women here were left with major stress, trauma and imposter syndrome from this experience. Of course- I was one of these ladies.
When you put your trust and frankly a lot of money into someone you look up to, it’s soo hard to have that disappointment come through.
You begin to change things in your life and business as this person mentors you, because you believe (obviously) that this is going to bring you amazing results… I mean that IS why we invest in the first place.
I was so SO confused for months truly wondering if I wanted to even be in a space that is 1. Unregulated, 2. Unfortunately a lot of sliminess goes on.
Like I said, there was a HUGE group of us girls that were experiencing these feelings at the same time, which in a way was a huge blessing where we took this energy and time and created our own little group to help and coach EACH OTHER.. Share out wins, give advice ect.
This created major imposter syndrome, because I realized for months everything that I was creating was in a way influenced by this person that I now had huge disagreements with and I found it hard to basically unlearn what I’ve done in the last few months and erase all of the direction that I’ve mapped out because it was not ME.
I truly truly believe that as a mentor, it is our job to guide and help when people are not quote on quote “in the light” of what is going on. This means directing them to discovering their true pains and providing direction and action steps to walk them through a larger desire.
What this does NOT entail, is guilt appeal, pushing your beliefs as a coach onto someone else, invalidating someone’s goals because they are not in your business model, and frankly being slimy to make a sale.
I KNOW how many of you have gone through super messed up experiences with the coaching space, and how many of you are genuinely scared to invest because of this.
I can only say this:
- First off, every single one of those ladies including me that had a terrible experience- are genuinely INCREDIBLE coaches that I know personally.
- These ladies have the most heartfelt values, truly truly put their clients first, and work their a$$es off to support their clients in every way possible.
- I also want to say, this experience taught me SO many things in my business- I learned how I never want to make MY clients feel. I learned how important messaging in your marketing is, and how everything you say is creating a promise.
- I learned the impact and ripple effect you can have on someone’s entire life and business journey.
- Finally, I learned that these few experiences absolutely do NOT reflect on the entire coaching industry. While there always will be some slimy slimy people (that is absolutely no doubt), there are the most genuine incredible people that are ready to give you everything you need to reach your personal success goals.
- I have to tell you: please don’t let this story steer you away from never investing, because I ALSO invested a lot after this that helped me completely nurture and validate my steps moving forward to make a huge impact and make my mark in the space.
MY ADHD DIAGNOSES
Now moving on to my diagnosing process with ADHD. I have to start by saying first and foremost everything I am going to say about this was my personal experience and is in no way speaking on behalf of any other individual who has or is experiencing their ADHD journey.
I have spoken openly about my struggles in school, dropping out, having major anxiety, being diagnosed with depression.
NEVER in my mind did I think “hm… you’ve got some ADHD stuff going on in that brain there”. Idk about you, but ADHD in my mind is “squirrel brain and boys not being able to sit still or be quiet”.
It was NEVER in my knowledge that girls experience ADHD differently than boys, and how common it is for girls to go misdiagnosed until our early to mid twenties because of our symptoms being different.
I’ve always struggled with certain topics at school (math was impossible for me and I struggled with test or exam writing because it took me so long to understand a question I was reading let alone answer it).
Second year of college was especially hard for me- when the classes were no longer hands-on and instead it was more class based on lectures. I COULD NOT focus or care to pay attention to whatever they were teaching- so I dropped out.
I VERY easily become over stimulated and will shut down- I can’t organize my brain (there’s a million little thoughts going on at once)... the list goes ON.
But I didn’t necessarily fit the stereotype of “adhd”. I went to my doctor multiple times because I couldn’t find motivation or be able to focus for work and I was diagnosed and hopped through meds for treating depression.
BUT I DIDN’T FEEL DEPRESSED.
In fact, work excited me. But I was so beyond overwhelmed that my brain would shut down and I would be in a state of paralysis and just stay in bed.
FINALLY, about 6 months ago my therapist and a friend suggested I ask to be tested because it got to the point where I was unable to complete daily tasks and I couldn’t work or sleep ect.
After 6 long months of hopping back and forth with diagnosing processes, I finally was diagnosed and began treatment for ADD and ADHD.
Which leads me to this massive business pivot.
THE BUSINESS PIVOT
I have been THE go-to brand girl since I started my business online. I was the brand EXPERT- everything from branding designs, to brand strategy, to making physical products.
But I took a step back in the 6 months off to reflect and really refine my mission and my pillars. I realized “umm duh… this is way deeper than just brand strategy”.
I’ve been helping women for months create their bulletproof brand to attract clients. Working on attraction marketing, finding a balance between masculine and feminine energy, working on growing a business sustainably…
This is beyond just brand strategy.
I wanted to fully step foot into helping you create a business from the ground up, with every detail and pillar necessary. We're starting at foundations, and we're going all the way to scaling your 6&7 figure business.
Junipr Design has been long gone for a long time, even though I kept the name it felt so strange to pivot because that is how people have associated me for my entire business.
But hanging on to the name and hanging on to SOME of the brand title really held me back from fully executing the ideas I have for business growth
And lemme tell ya… there are a LOT of ideas.
The incredible thing though about the last two years is just how much context and experience I have in all things business to building a brand that IS your legacy and IS memorable in the space.
I know everything from building a bulletproof foundation to knowing how to scale effortlessly to having a BOMB pivot that your audience will love you even more for- and ultimately attract even more alignment and abundance.
I’ve gotta say, I’ve written some outlines for some episodes on at least 10 occasions.
I wrote them, scrapped it, wrote them, scrapped them.
Nothing felt right until I fully made this pivot.
So I strongly urge you, if you are having this resistance to go back to the BASICS.
Take a step back and go over everything from the beginning. What is your passion? What are your skills? What is your mission- separated from your current title?
What are the pillars that you could talk about for hours because you are just so passionate about it?
The answer is already in you, you just have to look at it from a different angle.
READ THE SHOW NOTES:
Episode 01: I disappeared for 6 months to do THIS in my business
Resources: See our mastermind to sustainably scale your business > Luxe Legacy Mastermind
Have a coffee with me! Message me on Instagram @kasmedeiross
After taking 6 months off, a LOT has happened. I'm coming back better than ever, with a ton of stories and knowledge to share with you guys.
Remember to subscribe so you can be notified as soon as the first episode drops.
What are you waiting for? Go order your Nespresso pods so you can be ready to binge when the episodes release!!!
Coming January 2023.
Check out or new site change https://kasmedeiros.com/
Episode 11! I'm being very vulnerable on this episode, because I know SO many of you can relate. It is absolutely possible to have alignment and success while dealing with mental health. It’s not one or the other. I will be sharing 3 tips on how I am able to show up in my business while also battling my own anxiety.
READ THE SHOW NOTES:
Ep. 11: Battling Anxiety as an Entrepreneur
Resources:
FREE download: Dream Client Generator
1:1 Intensives: Get exclusive insider calls with me
Have a coffee with me! Message me on Instagram
Diving right in to the biggest content mistake you're making every day that's preventing you from making easy sales in your business. This episode is 0 fluff and I'm telling you EXACTLY what to avoid with your content so you can attract those dream clients.
READ THE SHOW NOTES:
Ep. 10: Your #1 content mistake preventing you from easy sales
Resources:
FREE resources: Dream Client Generator
1:1 Intensives: Get exclusive insider calls with me
Have a coffee with me! Message me on Instagram
I want to talk about the mistake I KNOW you’re making NOW.
I see this every single day. This is the #1 cause for content burn out and frustration when you feel like:
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People aren't in your DMs or buying
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You can tell your audience is not on the same page- usually you notice this in your DMss.
This is because they're confused and have content shock. They simply can’t see how you are THE OBVIOUS answer and they should be jumping at the opportunity.
Even though you’re posting amazing content all the time that is jam packed and should be saved, does not mean it’s impactful or DIGESTIBLE by your ideal client.
SO, the issue is: that you post new topics ALL THE TIME. I see the people that have 300+ posts on their instagram feed, or send out a new email every few days, guys- that is making no impact.
Let’s go back to the UDDR method, (If you don’t know what I am talking about go back to episode 3. This framework brings your audience from completely unaware, to the stage of relief and excitement by working or buying from you.
You are educating, nurturing and creating urgency that if they want a certain solution, and the gold at the end of the rainbow- you have the right path to get them there.
Here is the problem when you start posting new topics every day. In your mind you think “I give SO much value, I am showing that I know my sh*t, so why wouldn’t people want to work with me!” You may notice that your posts get a lot of saves, but no one is really biting.
This is all creating CONTENT SHOCK. Before your audience has the chance to get from one stage to another, you’re hitting them with something new every single day.
Let’s paint the picture: Someone just comes across your page. You have over 200 posts, reels and graphics and carousels and alllll the things mixed together. It’s already overwhelming, they pick a few things to read and are SO confused because you just mentioned a whole array of different things that don’t lead them through a journey. Instead of feeling like that piece of content was literally MADE FOR THEM, they are so confused, and continue to look elsewhere for an answer to their problems.
In a matter of a few seconds, people should know WHAT you do. The more they read, they should feel SOME clarity and curiosity to know more about what you are talking about. They should go from unaware, to denial (maybe i can do without this?), then doubt (will this really work), and finally relief.
This is why your brand pillars are SO important. Are you staying within those 4-5 pillars in your content, really drilling in YES- THIS works.
It takes more than one time to get someone to understand your point, when you throw a new topic at them every day they back out! Right when they are starting to warm up to you, it becomes overcomplicated.
I quickly want to mention, if you guys don’t already know about this freebie. In my signature course InstaBRAND- I have an entire FREE module for you guys to download all on Posting Strategies. It’s a no brainer- its FREE, an entire chunk of the course. The link is right in the show notes for you! Let’s get back in…
I only have about 50 posts in total on Instagram and I’m constantly refining. Even on my email funnels, I repeat certain crucial points in case they missed it the first time.
I just signed 3 NEW clients in the last 2 weeks from them specifically saying “I just binged your content/ podcast and I’m hooked”
Amazing marketing, is the most simple marketing.
This goes beyond just instagram. I had an amazing conversation with the ladies in my high level program Luxe Legacy. I had to really drill into their heads the importance of content recycling. Imagine if you have 15% opening rate for you email.
That means 85% did NOT read that email. If you send a brand new email topic every day, people are not going along that journey.
Don’t be afraid to repeat and recycle your ideas, or mention an offer multiple times.
This really goes back to the basics. I say all the time that these issues are proof of holes in your foundation. People are so quick to “create their pillars” then write them off and toss it aside. It is SO MUCH DEEPER than that!
READ THE SHOW NOTES:
Ep. 10: Your #1 content mistake that's preventing you from easy sales
Resources:
FREE resources: Dream Client Generator
1:1 Intensives: Get exclusive insider calls with me
Have a coffee with me! Message me on Instagram
Whether or not you know your human design (if you don’t, I highly recommend you do research on that and learn to perform in your business using your human design).
Masculine Energy
Let’s talk about masculine energy. Now I do want to preface this by saying- masculine does not mean NEGATIVE. For a really long time I was only working in the masculine because all of my coaches were ONLY masculine energy focused. And many people related “hustle culture to masculine, and masculine energy equals faster success”.
When you hear “masculine energy” in business, this is very logic based. You are goal driven and focused on ACTION. You love having control, everything is planning and you are OUT THERE doing all the work.
When it comes to running an online business especially, this is very heavy to take on your own, and is a lot less sustainable because YOU are constantly working on the next thing, and the next, and the next.
Feminine Energy
Then we have the feminine energy, which is very intuitive and living in the ebb and flow. This is your creative and vulnerable side.
This is when you create and post from intuition, then walk away. You allow whatever is aligned to come to you, or not. You embrace and work with the flow of all the seasons you will experience. And no schedule can put you in a box.
Balance = Thrive
Now the REAL power, where you can really thrive, is finding this perfect sweet spot in the middle.
Using your masculine every to stay goal focused and driven toward creating a direction for your vision is CRUCIAL. Without that, you have no drive or clarity on where the hell you’re moving toward. Your masculine energy allows you to stay committed, passionate and take action on things that may seem scary sometimes.
Your feminine energy allows you to create with intention when you are feeling your highest, and know when to take a step back to recharge. This is blocking off non-negotiables on your calendar, and knowing how to receive with open arms, and accept that there is MORE coming your way to be grateful for.
Finding balance for me was the MOST noticeable in launching. I create a full schedule, but I am not married to it. I accept the pivots, I lean into my intuition and use intention and passion as a drive. I constantly tap into my feminine when I post on my stories, you guys will pick up on this instantly after listening to this episode. I don’t post everyday, because I am not 100% full of high vibes EVERYDAY. When I do show up, I keep it vulnerable and transparent.
This balance strengthens that multi-figure magnet we talked about last episode, because you TRULY created alignment in yourself and this radiates through your business.
FREE resources: Dream Client Generator
1:1 Intensives: Get exclusive insider calls with me
Have a coffee with me! Message me on Instagram
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We ALL have this within ourselves, I’m talking about our multi-figure magnet.
So, what is this? This is how OUR entire being and mindset creates a MAGNET that attracts people that are aligned to us. The most amazing thing about this is the ability we have to use this as our #1 tool in our business
IT SHINES through our brand and is essentially the backbone of our entire business AND lifestyle. Becoming a multi-figure magnet is tapping into your true calling and confidence to show up fearlessly and OWN your space. This is the difference of taking the driver seat in your life vs sitting in the backseat.
Having this mindset alone allows you to function at your highest self and rework your habits where people become ATTRACTED to this energy.
You become captivating and that confidence radiates because you have absolute clarity in the what and why
CLARITY results in CONNECTION and connection results in aligned profit.
This is the FIRST thing we focus on in my signature program Poppin’ Brand Foundations because it sets the tone for the rest of your program and the rest of your BUSINESS. Creating from this tone is SO powerful and cultivates so much greatness QUICKLY because it is aligned to YOU.
I get asked ALL the time- how are your posts, emails, stories SO addictive. Because I turned this multi-figure magnet into the backbone of my strategy.
It lets you do everything with intention and PURPOSE beyond being stuck in the hamster wheel of just TRYING TO GET BY, doing the next thing to grow, grow, grow.
You know, hustle culture is so so heavy now. Everywhere you turn people are telling you WHAT IS NEXT, how can you scale FASTER.
It is so easy to focus on our “to dos”, what is next. We forget the why.
Tap into this magnet of yours, remember who you are calling and why this is your passion.
Rework those habits that aren’t allowing you to function at your clearest.
Reflect on your mindset. Are you acting as someone you would want to attract?
Resources & Links:
FREE Download| InstaBRAND Module: Posting Strategies
Signature Course| InstaBRAND
Have a coffee with me! Follow us on Instagram
Don't forget to leave a review and subscribe!
Welcome to episode 9! The true magic of scaling in all aspects of your life is by finding that sweet spot between masculine and feminine energy. I'm going to give you the inside scoop to how you can THRIVE with a balance, attracting more sales, flow, and balance in your work and personal life.
READ THE SHOW NOTES:
Ep. 09: Finding the Balance Between Masculine and Feminine in Business
Resources:
FREE resources: Dream Client Generator
1:1 Intensives: Get exclusive insider calls with me
Have a coffee with me! Message me on Instagram
Don't forget to leave a review and subscribe!
Welcome to episode 8! If we want to be living the reality of those major 6/7 figure wins, we need to fully embody that person. You have it in you to be a MAGNET and attract those dream ideal clients. With attraction marketing and psychology, let's dive in.
READ THE SHOW NOTES:
Ep. 08: Becoming a Multi-Figure Magnet
Resources:
FREE resources: Dream Client Generator
1:1 Intensives: Get exclusive insider calls with me
Have a coffee with me! Message me on Instagram
Don't forget to leave a review and subscribe!
Starting 2022 with episode 7, some MAJOR info! The biggest pillar of attraction marketing and sustainably scaling your business is knowing how to condition your audience and get them LOCKED ON and obsessed with your brand. Get your coffee ready for this one, babe.
READ THE SHOW NOTES:
Ep. 07: Conditioning your audience- get them LOCKED ON before they realize
Resources:
FREE resources: Dream Client Generator
1:1 Intensives: Get exclusive insider calls with me
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I always get asked "Kas, what is attraction marketing? Like I do not understand what you do for attraction marketing. How do you teach it? What is it that you're actually teaching when it comes to attraction marketing?" I get it, it is a very big, BROAD type of thing that people just don't understand what it is. And the biggest umbrella topic that I teach is conditioning your audience, which is a huge part of attraction marketing.
When you are conditioning your audience, you are acting 10 steps ahead of your ideal client. You already know every move that they're going to be making, and you are pre planning each move strategically to take them on this journey. This is keeping you at the front of their minds at all times.
You are conditioning them to associate your brand with positive emotions, and the values and traits that your brand has and holds
You are leading them through being completely unaware and lost- to feeling completely safe to feeling trusted and relief through you. Your audience is becoming expressive buyers because they're feeling more connected to you on a personal level. You are so effectively warming up your audience that when it comes to launching, you could literally sell them a matchstick and they're like, "yes! I'm opening up my wallet right now."
Factors to conditioning your audience:
1. Personal Brand
What are your personal brand pillars? For myself, you know that Kas and coffee are a packaged deal, period. I am constantly posting about coffee, I'm posting about plants, I'm posting about things that are quote unquote "on brand". People start to associate these things in their everyday life to me and my brand, and they start to feel good. They start to feel confident and happy.
I get people messaging me every day, what coffee they ordered, or buying a plant and asking me "How the hell do I take care of it?" All of these things people are seeing in their real life and they start to associate it with me and my brand.
2. Content Brand Strategy- UDDR Phases
Is your brand's strategy and your content strategy taking them through this journey that I'm talking about? Are they hearing exactly what they need to hear on each stage? Or is a lot of fluff? Is it content shock? Are you posting everyday to just stay visible, but that's not actually hitting those stages and telling them what they need to hear.
I've said this before creating content that has a shelf life is so important. This is because it continues to bring new leads along on this journey in a suitable way and a sustainable way, while your personal brand is warming them up to you. So it's not just the information that they're being sold to they're also just becoming obsessed and locked on to you.
3. Branding
This plays a huge role in your buyer psychology. Your branding (identity- visuals) reflects your brand and your direction. . This is condition your audience without them even knowing! If you don't even know the real psychology behind all the branding that you are choosing and you are using every day, neither does your audience start to get locked on. So this is going to repel the unaligned clients when your branding is done correctly. It's also going to attract the dream clients.
Everything that I just mentioned is truly only a few pieces of the puzzle. This is a huge umbrella topic and when we create your custom brand blueprint and your custom brand strategy we are building it in a way that works with your specific audience and your specific brand direction so that you can be at the front of your audience's minds at all times. That's what we want.
So do some reflecting. Is your brand truly memorable?
If someone comes across your feed, are they leaving? Or are they logged on and immediately stalking everything that you have?
Does your brand scratch that part of their brain that needed to be scratched?
Resources & Links:
FREE Download| InstaBRAND Module: Posting Strategies
Signature Course| InstaBRAND
Have a coffee with me! Follow us on Instagram
Don't forget to leave a review and subscribe!
Ep. 05: The Secret Sauce Behind my $32k Passive Sales
Sharing financial wins can be incredibly empowering, in fact, I encourage you to start sharing all of your wins big and small, to really start that momentum and watch your audience grow closer to you. One of the major wins that I shared was that I recently hit 32k passive sales in under four weeks, and I was able to completely sell a secret offer without even launching entirely through private invite.
With aligned people that came to me I literally hand picked the group of girls that I wanted in this then had an entire offer made up behind the scenes that I never even had to launch.
The Secret Sauce
Now while I was sharing, I had the same question pop up. "What is the secret sauce?" If you ever hear the term secret sauce being used to sell you something, it's simply not true.
There is no secret sauce and attraction marketing and building a brand is not one size fits all and if you try to make somebody else's thing work for you, it will never feel right. Now why is that? Marketing Strategy only goes so far for personal brands and it can be overcomplicated when it really does not have to be. A brand strategy along with marketing is a match made in heaven. Brand strategy is built around your direction and your specific value targeted to your ideal clients.
We're looking at your pillars your direction your mission mix with attraction marketing, I focus heavily on positioning and conditioning, and buyer and design psychology. All of these factors come together to create a brand that literally hooks in your audience nurtures them behind the scene and makes them loyal and hungry to binge and work with you.
Factor #1
Number one: Master positioning.
I stopped thinking about who I wanted to be like, and completely cut out any distractions. I cut out all the fluff and I really started showing up exactly as myself! Using my personal brand, I redefined my messaging and I really polished my visual branding, to exactly execute my brand foundation and vision.
Overall, I created a lens, and not speaking directly to my dream clients and also filtering out the people that I don't want to work with. I completely conditioned them to always associate myself with amazing emotion such as confidence, bold, authentic, transparency... I was no longer just another girl in this space, everyone wanted to be my bestie.
Factor #2
Clarity
I brought people along in my every single move... I had vulnerable conversations, I talked about my plans, I constantly asked for opinions. This really created micro commitments and brought people closer to me and warmed up to me. I was very clear about the exact person I wanted to work with and who I also didn't want to work with. I know exactly where I want my business to be in six months, or a year or three years and I share this to make you guys inspired as well.
Factor #3
Attraction Marketing and Cross Brand Value:
Every email, post, reel, podcast episode, story, even my website layout and copy is strategically there to have a shelf life that consistently is nurturing my audience behind the scenes to be locked on, become obsessed and binge all of my content-ending up in my DMs. This is how I've been able to show up less, but also create content that is digestible and impactful to my ideal clients. I completely stepped away from Instagram being the one and only thing for my business, and focus on being omnipresent and making incredible content on all the platforms that best suit my target audience.
Factor #4
Your Visuals impact over 70 to 90% of your audience's initial first buying thought, and it determines unconsciously: do they want to stay on your page for more than seven seconds? How are you making them feel? Do they trust you? Do you have authority? My branding is already translating all of my brand message and all of my foundation without people knowing. So once they start binging my content they are already sold. My branding is also consistent on all platforms.
As soon as I implemented these shifts, it was a matter of a few days and weeks and people were already in my audience messaging me and ready to go. I had offers that were created for them because they are already my ideal client so it was aligned for them from the start.
This is all because I have a bullet proof brand foundation to begin with. Guys, there is no secret sauce. This is also why you can DIY your way through your business if you truly want to scale.
Resources & Links:
FREE Download| InstaBRAND Module: Posting Strategies
Signature Course| InstaBRAND
Have a coffee with me! Follow us on Instagram
Don't forget to leave a review and subscribe!
Welcome to episode 6! For the person showing up daily and being "consistent" yet still not seeing the massive growth and sales- let's redefine what consistency REALLY looks like, and how attraction marketing can 10x your growth.
READ THE SHOW NOTES:
Ep. 06: Redefining Consistency in 2021 for MASSIVE growth
Resources:
FREE resources: Dream Client Generator
Signature program: Poppin' Brand Foundations LAST ROUND!
Have a coffee with me! Message me on Instagram
Don't forget to leave a review and subscribe!
In this episode, we will uncover the secret sauce behind my $32k passive sales in under 4 weeks. Sharing my 4 hot tips to creating massive passive sales in your biz through your brand foundation and attraction marketing, you'll want to grab a notebook for this one.
READ THE SHOW NOTES:
Ep. 05: The Secret Sauce Behind my $32k Passive Sales
Resources:
FREE resources: Dream Client Generator
Signature program: Poppin' Brand Foundations opening NOW!
Have a coffee with me! Message me on Instagram
Don't forget to leave a review and subscribe!
Ep. 04: The Art of Attracting Your Dream Clients
The feedback that I've gotten in the last 24 hours has truly warmed my heart, thank you all so so much for subscribing and the reviews.
I want to talk about attracting a pool of your ideal clients, and this is all circled around attraction, marketing and mainly design and sales psychology, which is really the art of understanding your target audience better than they know themselves. You want to be able to be ten steps ahead of your ideal client, and that is how you are able to position them and really walk them through the journey that you want them to be going on.
The goal: get the "HELL YES" response from your ideal clients without having to do CONSTANT outward engagement
The online space is shifting. People do not want to have the crazy, crazy launches and show up every single day and send emails out every single day and all of those things that just take too much time. I want to talk about why this is a key element to building a sustainable brand and some basic points that you need to know to apply to your marketing strategies so you can really see the bigger picture of how impactful this is for your business.
Your go-to company
I want you to think of your favorite company that you always shop from: coffee shops, beauty companies, clothing companies, whatever it may be where you always feel like when you walk into the store, or you're shopping online, "Yes, this was meant for ME", and no matter what the hell they try to sell, you are the first one to try and put it in your cart.
This is the response that you gain from your ideal clients when you're implementing attraction marketing and sales psychology.
When you know your ideal client or customer and you are in their minds, you are able to know all the stages of how they think, and create digestible content and value that speaks to each person.
This removes any unsurety or buffer for them, becoming your greatest fan and wanting to work with you because they feel as though everything you said and created was meant specifically for them.
Implementing Attraction Marketing
I want to give you three points on how to start implementing attraction marketing strategies in your business.
- Understand the parallel points between your story and your buyer, so people will look for something to trust in you. The best way to do that is showing that you have something in common with them, and this is going to allow you to effectively story tell. Storytelling is so important you're creating a mutual ground and making it feel less intimidating or even out of reach.
They could never picture themselves working with you, buying from you or even seeing a similar future that you have.This goes back to saying one you are selling to somebody, not everybody. You cannot be in the minds and share parallel stories with, and that's a good thing!
-
Letting them inside. Many, many people try to do one or more of the following, which is hide their face from their audience, and this is destroying that trust factor. We know now that sales are highest through the relationship building and building that trust factor. Number two is really holding back on value. They think that they can't share too much or that you're going to give something away and it's really the opposite of this. I've created so many freebies with strategy that is creating norm of reciprocity, which is that people are naturally going to feel the need to repay you in some sort of way for doing something for them, such as a valuable post, an email, a blog, a freebie. Especially when you share something vulnerable, when people see that you are giving something for free, no matter how small they will feel indebted to you.
-
Creating the best first impression. You know how important your brand foundation is, but your branding is just as important. When somebody comes across your business on any profile, whether it's your Instagram or your website or your podcast, somebody has seven to 10 seconds to make a split judgment decision if they want to stay there or leave.
Your visuals impact 90% of their first impression within those first few seconds unconsciously. Color psychology alone is impacting 70% to 90% of that as well. If you're somebody who thinks that your value is good enough and you're dead wrong. If people are not willing to even stay on your site or your social, they are not getting to see any of your value. They don't care to click to read your caption.
Your branding is executing everything in your brand foundation that people aren't seeing until they dig deep. Even further than that, people are looking for someone to connect and something to connect with when they're on your page within those first few seconds. You need to stay refined and hold that authority in your niche by being consistent with your branding on all platforms.
Posting Strategies FREEBIE
Now I know I'm hitting you with a lot of information and a huge part of this is actually how to post.
My signature course InstaBRAND teaches you exactly how I was able to quit my 9-5 job in a few weeks while building a bulletproof brand using attraction marketing and branding.
I have an entire module on posting strategies that I made free for you guys to access. I will link it in the description for this episode, and you can also access it in the show notes.
Resources & Links:
FREE Download| InstaBRAND Module: Posting Strategies
Signature Course| InstaBRAND
Have a coffee with me! Follow us on Instagram
Don't forget to leave a review and subscribe!
In this episode, we will uncover the art of attracting your dream clients. Looking into attraction marketing and design/sales psychology, you will be getting that "HELL YES" response from your clients.
READ THE SHOW NOTES:
Ep. 03: The Art of Attracting Your Dream Clients
Resources:
FREE resources: InstaBRAND Module: Posting Strategies
Signature program: Poppin' Brand Foundations opening NOW!
Have a coffee with me! Message me on Instagram
Don't forget to leave a review and subscribe!
Ep. 03: Passion Driven for Long Term Success
Alright guys, one of the number one questions I get asked is, how do I find long term success- I'm going to answer that for you.
We will be going over the money hungry cap, how to get client to sign and re-sign, and the UDDR method.
Money Hungry Has a Cap
The biggest issue that I see over and over and over again, is that in many entrepreneur's journeys, they hit this point where it's no longer passion driven- and now you have become money hungry.
I'm going to tell you upfront, money hungry has a cap, I see it time and time again, where their only goal is how much money you could potentially make. And your business will crumble very, very quickly, versus when you are building off of relationships.
That is your number one value is to create community and to be very one on one with the opportunity and the experience that you are going to be giving to each individual person. That is when you have clients resign and resign, and that legacy is what sticks with you.
Being THE Inspo girl
This all starts with your story. Your story will align and have parallels to the people that you are working with, then oftentimes, we brush off a lot of information that you could be sharing because you think it's irrelevant. But the thing is, that somebody really needs to hear exactly that. So when you are staying true to your story, and you are leading with change, you are starting to share these experiences, and change radiates. People who are too afraid to start something in their lives are searching for the people who are going to show them that they are willing to take those steps. It's an inspirational thing we crave for that higher person in our life. And when you are leading with that, you're already leading with integrity, and you ARE becoming a leader. Don't be afraid to talk about where you stand on things, where you want change to happen and how your story relates to others.
UDDR Method
U- Unaware: Your audience has no idea that they even have a problem, they are completely unaware.
D- Denial: They don't believe it is a REAL issue, they think they can solve it themselves and it won't lead to more problems.
D- Doubt: They know they have a problem, but 1: they don't believe you can fix them or ANYONE can, or 2: they have more self doubt that doesn't allow them to move forward.
R- Relief: You show them the solution and relief to their problem. They need to get out of X,Y,Z, you have communicated that you UNDERSTAND their feelings, and they are excited to work with you.
Creating content that speaks to each stage is creating sustainable, quality content. Every time someone comes across your page and binges your content, they are inevitably being brought through these stages and being warmed up to work with you.
Rich and Alone
There is a fear that every entrepreneur reaches at some point in their life, and it's the idea of being rich and alone. You will reach this at some point, and it will cross your mind or something similar will cross your mind. The way to avoid that, again, is being authentic, being vulnerable, and never forgetting why you started this. Remember that you are helping somebody and changing their life in some way. When you remember that, you continue to build connections, you continue to show up with integrity and with trust. And that is how you build the relationships with the people that will continue to sign and sign again.
THAT is how you find long term success.
My Fav Quote (By some unknown person)
I want to end with this quote. I don't really know who it's from, but I love it so much:
"Finding clarity is eliminating options and aligning with values."
I say this time and time again: We are not trying to sell to everybody. When you start to try selling to everyone. That is when you know you were out of place with yourself and you were out of alignment with your business.
Resources & Links:
FREE Download| InstaBRAND Module: Posting Strategies
Signature Course| InstaBRAND
Have a coffee with me! Follow us on Instagram
Don't forget to leave a review and subscribe!
Ep. 02 Taking the Front Seat in Your Biz
Hello, and welcome to another episode of Caffeinated with Kas! I'm so glad you guys can join me here today. I said from the start last time that I will be talking about the good, the bad, and the ugly, so here I am. Now by you listening to this, I know you are a creative person. And here's the thing, we all have creative essence in some way or form. The reason why we don't take that leap and feel the calling of creativity to start the business or show up online, or start your YouTube channel, or whatever it may be, is simply because we are afraid. It's the root of the reason why we are feeling all these things, we can come up with every single excuse ever- it's really just because we're afraid.
The goal is really to break down getting through that imposter syndrome in your business, and understanding how powerful your plan A is, and learn my 3 W's method.
The "what ifs"
We go through the state of analysis paralysis, and we can't even take action yet because we've all these questions and the thoughts AKA: the what ifs.
"What will people think, my friends or family?"
"What if it fails?" Or my biggest issue was,
"what if it succeeds?"
So this creative idea that you have, it's essentially your fragile baby. It's your experiences in your life up to this point that it led you to want to express it in some sort of creative way, then naturally, we get really sensitive about that.
Scratch "Plan B"
Even when I started my business, I have people (to this day) telling me, do "this" instead? Or "have you looked at this person's work that's doing something similar to you", or "what is your plan B".
I had to learn to block it all out, because I needed to build my own context. It's not fair to me that I would be looking at somebody else's things, when I don't have my own context built out yet. If I allowed myself to dwell on the other person being better, or what my plan B would be, I wouldn't allow myself to 100% be in my creative essence and 100% be in the direction that I naturally had to take to get to my own calling.
It's GOOD to not be like the 90%
Every time you are starting something new it's terrifying, you're probably going to fail- the chances of you failing is pretty high. The first time you try to stand when you're a baby, you fall, and the first time you show up on video, you're probably going to stumble on your words. And believe it or not, the amount of times that I've created a whole offer and failed is unreal.
But the thing is, when you fail, how are you going to react to that. This is why 90% of businesses don't last after a year, because they rush things. And the second issue is that they don't know what to do after they fail, then this is where you need to pick it up and learn from the mistakes that you made and make it 10 times better for next time.
The REAL "what if"
So what happens if you do start this business or if you do start this creative thing, and in one year, you are living your dream life?
Whatever that might look like to you, surrounded by the best people, the best energy and you're absolutely living in the direction that you always wanted.
I need you to remove that idea of Plan B and I want you to 100% focus on Plan A.
The 3 W System
I want you to write down your three W's: Who, What and Why. This is going to be the beginning of building your bullet proof foundation. No one is going to have the same answers as you, this is why your creative essence is so unique, and your experiences are so unique.
1. Who are you doing this for? We are trying to help someone that has parallel experiences and values to us, that is called by the problem you are fixing. Who is that?
2. What the heck are you doing? What is it that you're bringing to the table? What is the digestible value that the people we are targeting can actually take in?
3. You need to know in your heart, why are you doing this? Why are you wanting to start this journey? Why do you have something to bring to the table?
REPEAT AFTER ME:
I'm ready to create more success in my life and release any excuses. I welcome my create essence, and trust in myself.
Resources & Links:
FREE Download| InstaBRAND Module: Posting Strategies
Signature Course| InstaBRAND
Have a coffee with me! Follow us on Instagram
Don't forget to leave a review and subscribe!
Ep. 01: My Story
Hello, hello and welcome to the first episode of Caffeinated with Kas. Wow, this has been in the works for a long time, so I'm very excited to finally sit down with you guys. It is a rainy evening over here, I have my man scented candle on and a coffee... we are ready to go and this is going to be amazing. I already set up the vibe, so you guys need to do the same thing on your end, take a second, pause this video, go make your coffee. The whole point of this podcast is to be your break and pocket of peace for the day. So whether you are listening in the morning with your coffee, or you're joining me at any point of the day, this is your time to sit and absorb all this information, we are going to be talking about everything from business to mindset, and branding. The whole point is to really start to build your brand from the foundation to be bulletproof and authentic. I want you guys to be attracting aligned people to what you want and what is aligned to your offers, to your business, and to your life. And I'm going to give you all the tools to do that. But let's start the beginning. My name is Kas Djordjevich, and in this entire episode, I'm going to be talking about my story as your host, I want you guys to get to know me, and why I started my business. And there's going to be so many parallels with my story and your story. And that's why I want to be super transparent with you guys and tell you everything from the start and how I came to be where I am now. So without further ado, let's hop into it.
The Beginning
Okay, I'm going to start at the beginning of high school. I want to do this because it actually wasn't too long ago that I finished high school and I have always been somebody who needs some sort of direction in my life to feel like I have my shit together. And in high school, I did not feel that way. For starters, I was dealing with major anxiety and depression, especially grade 11 or grade 12. And a lot of it had to do with the fact that I didn't have any plans at all with what I wanted to do. I just didn't feel aligned with any options. I couldn't figure out what to do after high school.
And this entire time, I was always an art student. So taking extra design courses, being in the fine arts programs. I was taking art history, all that stuff. So for me, passion wise, I always wanted to go into art. But then I'm sure you've heard this is well being told that you need to get a "good paying job" that is secure. Go to school do this do that- art wasn't really in that criteria of it. So it was always really hard for me to figure out where I wanted to go with everything. So to cut the short story, I was dealing with major anxiety, major depression, major imposter syndrome that kind of carried along with me. And I decided to say yes, I'm going to continue with art, and hopefully in the first year of school, I figure out the direction that I want to go into and we'll go from there. So during this time, little Kasy is making absolutely no money like $300 a month IF THAT working as a barista and the work environment was so bad. On top of that I'm commuting to school for an hour and a bit every single day. I was barely having enough money to just pay for gas, let alone everything else. So there were days where I can pay for the art supplies, I couldn't pay for the gas. So I would just stay home, and it was definitely really at that point, just major burnout. That made it harder to find what I wanted to do in life. I know many people go through this where we kind of have that pressure of you go to school, you finish school, you find a college university, you finish the program and then you continue with your job and you move forward.
For me, my biggest thing was I don't want to drop out I don't want to be that person who can't continue with something but it wasn't aligned. After about a year I did all of the like design psychology courses, I did design theories.
I did all the art history stuff. I'm majored in art history, and they a little bit of fine art on the side as well in the whole program is kind of like a mix of everything. I ended up taking extra art history stuff with my best friend at the time. So my focus was art history, design and some fine art. After the first year, it did not end up being like that it was very focused on more like character illustration and animation or cartoons and that's not at all what I wanted to go into. I had to sit down and make that decision, is this actually leading me in any direction, or it was really just getting to that point where I just didn't want to go to school, I just want to lay in bed all day, it was not enjoyable. It sucks because I decided to pursue my passion and go into something with art, but I wasn't feeling that fire anymore. So I loved my art history classes. And I loved my actual art class at the time.
Starting my Biz Journey
My boyfriend had the idea in December, right before my second semester of second year that I open an Etsy shop and out came Juniper design. I was selling art and stationery design on Etsy, and it blew up, it went absolutely insane within the first month. I moved everything over to start marketing on Instagram for my Etsy shop, because I had a background in design psych. I used that entirely to my advantage. I remember, I feel like I couldn't even focus on my classes at that point because I was so excited with the amount of orders coming through. I has make the decision, do I stay in school? Or do I figure out what I want to do. And I still didn't really have a full plan. But I knew that it was going somewhere.
I was constantly coming up with new strategies and testing more on attraction marketing alongside all of the design psychology and it was going amazing, and I was HAPPY.
5 Weeks Into the Online Space
I was getting multiple requests from coaches to create business stationery for them, and I started the client welcome box project for coaching programs. This offer was sold out at a 4 figure investment in TWO WEEKS and I was able to quit my 9-5 job after 4 weeks. I refined my offers by focusing on graphic/branding design along with offering the physical brand extensions that were the client boxes, and a few months later I began coaching brand foundation strategies and attraction marketing when I really realized the holes in the online business space.
1.5 Years Later
So here I am today, I never fully overcame the imposter syndrome or fear of taking risks. The truth is, that never FULLY disappears, but it's up to you to make the decision to jump or not. I DID take the leap, and now I have an incredibly sustainable business, I am constantly attraction my dream clients, I am making passive income literally hitting 10K sales days, and I have found my purpose.
I went from $0.20 in my bank account- a mega broke barista, to hitting $32k months. When you have a passion driven idea, this is possible.
How to Start
But I know your main question is "how the hell am I supposed to do that"? Listen, my signature course InstaBRAND is all about starting a bulletproof brand on Instagram and is literally everything that I did- all of my knowledge and experience on how I quit my job and sold out my four figure offer in two weeks strictly off of Instagram, you can go into this course, knowing nothing, and you will grow like I did, because of all my knowledge and all my expertise starting off at Ground Zero, building and starting a bulletproof brand. I made an entire module of the course for free for you to access. This has gotten hundreds of downloads on helping entrepreneurs like yourself, learn how to start posting on Instagram. I know the imposter monster makes it hard for you to show up. It's scary, you don't know where to start. So I made the entire module for free. The link is right in the show notes for you guys to access and it's also on my website at www.juniprdesign.com under shop.
Inspiration
I hope you get really excited to binge and start turning that passion of yours into incredible sustainable business because it IS possible. I don't care if you're a mom, a student, a broke teen working three jobs like I was, or even if you're already an entrepreneur in this space, I'm here to give you a fresh take on what it can really be like to run an online brand. With all transparency guys, I will be covering the good, the bad and the ugly. I am 21 years old, a normal girl and inner drive to do exactly what I want. And if I can do it, you can too. No frickin excuses. I'm here to hold you accountable. I'm sure you've heard some parallels in my story, so take me as proof living proof that you can do it too. I am so freakin happy you're here. I cannot wait to share all my information with you. And until next time, have a coffee for me.
Resources & Links:
FREE Download| InstaBRAND Module: Posting Strategies
Signature Course| InstaBRAND
Have a coffee with me! Follow us on Instagram
Don't forget to leave a review and subscribe!
Welcome to episode 3 of Caffeinated with Kas where we will uncover the secrets to long term success and relationship driven marketing to building your legacy. Giving you the inside look at my signature UDDR method, you will know how to touch your client at all stages.
READ THE SHOWNOTES:
Ep. 03 Passion Driven
FREE resources: InstaBRAND Module: Posting Strategies
Signature program: Poppin' Brand Foundations coming Sept!
Have a coffee with me! Follow me on Instagram
Don't forget to leave a review and subscribe!
In this episode, we are stepping into that six and seven figure mindset. How to look past those fears and imposter syndrome stages and embrace all seasons in a way that will fuel that creative jump.
READ THE SHOW NOTES:
Ep. 02: The Creative Jump
Resources:
FREE resources: InstaBRAND Module: Posting Strategies
Signature program: Poppin' Brand Foundations opening Sept. 20!
Have a coffee with me! Message me on Instagram
Don't forget to leave a review and subscribe!
Welcome to the first episode of Caffeinated with Kas! We will be taking a deep dive into my personal story to how I went from a broke student drop out to becoming a six figure business owner and brand expert.
READ THE SHOWNOTES:
Ep. 01 Caffeinated with Kas
Free resource mentioned: InstaBRAND Module- Posting Strategies
Continue our coffee chat! Follow me on Instagram
Don't forget to subscribe and leave a review!