Brian Pasch Podcast: Recent Episodes
Brian Pasch
Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.
Join me and Charlie Daniel & Chuck Bratton from FPT Americas to discuss the trends of dealer groups investing in technology to manage their first-party data and how FPT can come alongside dealer group leaders to make their operational vision a reality.
Join me and Albert Thompson, CEO of ID Privacy AI to discuss his insights and suggestions for dealers on how to build the proper AI tech stack. You will not want to miss this conversation and the data Albert shares.
Join me and Jason Wiley, Chief Strategy Officer of PureCars on the strategy behind their recent acquisition of AutoAlert and how this will fulfill their direction of being the dealers unified lifecycle marketing platform. PureCars CEO Lauren Donalson will be at DMSC to answer dealer questions as well.
Join me for a conversation with Doug Betts, President of Automotive and Dealer Solutions at JD Power. We explore JD Power's dealer solutions portfolio and discuss how their automotive solutions help dealerships reduce waste, gain actionable insights, and achieve their sales objectives. #podcast #dealershipsolutions #jdpower
Join me and Ted Rubin as we discuss why dealership AI greeters aren't effectively meeting the needs of today's online shoppers, especially when they engage with your chat tool. As the customer journey continues to shift on your dealership's website, that first interaction has become a "digital handshake," and it's a critical moment for building trust. The most successful dealers will find the right balance between AI and real human interaction. Using AI to initiate conversations, then quickly transitioning to real people who can guide customers through the buying journey. Check out our latest podcast to ensure you are offering a strong digital handshake. #podcast #digitalmarketing #dealershipaitools
Join me and Aaron Baldwin, President of Sales Solutions at Mobility Global, a newly formed public company spun out of S&P Global Mobility. You won't want to miss the innovation and updated customer experience Mobility Global plans to deliver with faster, cleaner, data-driven solutions!
#podcast #mobilityglobal #automotivesolutions
Join me and Matt Leone as he shares DriveCentric's as we discuss the results of the 2026 Automotive CRM Survey! DriveCentric is doubling down on innovation, avoiding data fragmentation, and unveiling new product updates at NADA 2026! #podcast #nada2026 #drivecentric #automotivesolutions
Join me and Megan Horton from Client Command as we break down their latest releases and how their automotive marketing platform delivers powerful solutions for dealers and agencies. Client Command helps accelerate vehicle sales, increase profits, and produce quality leads using data-driven marketing. Don't miss Client Command's exciting releases at NADA 2026! #podcast #automotivesolutions #dataactivation #nada2026
Join me and David Steinberg, CEO of FourEyes, as we discuss FourEyes Connect, the company's new Customer Data Platform (CDP), which will be unveiled at this years NADA. Built to remove data-access barriers in automotive sales enablement, this tool simplifies integrations. The platform includes granular consent management across channels and a unified view of customer communications. Don't miss all that this tool has to offer as FourEyes unveils its full capabilities at NADA 2026! #podcast #crm #automotivemarketing #nada2026
What happens when the automotive industry's biggest blind spots finally get called out? In this new episode of In Search Of, Dan Barker and Wikimotive Co-Founder Zach Billings sit down with Brian Pasch - author, researcher, conference founder, and one of automotive retail's most respected voices.Together, they unpack what's actually hurting dealership performance today: bloated websites, missing ASC events, broken measurement, AI hype cycles, and an industry-wide lack of continuing education. This conversation is an unfiltered look at the uncomfortable truths dealers need to face - and the actions leaders can take right now to get ahead.
Join me and Dan Mcallister, CRO from BLiNKAI as we discuss how their platform works to accelerate revenue in Fixed Operations. This platform provides innovative ways to unlock new revenue opportunities by filling gaps in staffing resources. Don't miss BlinkAI at this year's MRC as they showcase how AI is transforming Fixed Operations strategy! #dealershiptools #automotiveaisolutions #podcast
Join me and David Solar, CEO of Liminal, and two of his clients from Morgan Auto Group and Modern Automotive Group as we discuss how their CDP platform is filling gaps needed to execute a powerful data activation strategy. Liminal is a new sponsor at MRC and is ready to showcase its technology to dealers who want their ROI to be measured in weeks, not months. #podcast #cdpplatform #dealershiptools
Join me and Ted Rubin of ActivEngage as we discuss the power of live human assistance on websites for active shoppers. Do consumers need more data or do they want to establish a connection? Do they want to fill out forms or get their answers right away? Why are dealers acting like they control the information which is so readily available online? We discuss it all in an active discussion on Smart Balance: the right amount of human touch powered by AI insights. #automotivemarketing #aiinsights #automotivewebsites #podcast
Breaking News: Brian Pasch sits down with Ben Chodor, CEO of CallRevu, to unveil a major strategic investment partnership aimed at accelerating global growth, driving product innovation, and expanding AI-powered solutions.
Join Brian Pasch as he sits down with the CEO of Spyne, Sanjay Varnwal, to discuss how their platform grew from an AI-powered merchandising to a framework of AI agents. Learn how their technology can fill gaps in sales and service processes at your dealership, keeping your team ahead of today’s automotive trends! #aitools #aisoftware #automotivemarketing #podcast
Join Brian, Matt, and Aaron as they discuss a new strategic initiative and deep data integrations to help dealers retain customers, increase engagement, and be more effective in growing market share. Stay up to date with the latest automotive trends to be sure you are making the most of your data and marketing efforts! #automotivemarketing #dataintegration #customerretention #podcast
Join Brian and Aaron as they discuss the data centric roadmap for automotiveMastermind customers who are seeking to elevate the value of their first-party data! Learn how you can make the most of your data for continued success at your dealership! #autmotivemarketing #dealershipmarketing #firstpartydata #podcast
DriveCentric's new CEO Matt Leone sat down with Brian Pasch to discuss his vision for the communication platform which includes API integrations and data partnerships. Stay up to date with the latest trends in automotive marketing success with leaders in the industry! #apiintegration #dealershipmarketing #automotivemarketing #podcast
Join Brian, Eric, and Tom as they discuss the insights from the new Urban Science and Harris Poll on US auto shoppers and their current concerns and buying interest. Don’t miss the overview and the opportunity to get a copy of the survey data. Hear from the experts on how you can apply this data for a stronger digital marketing strategy! Link to the pole: https://www.urbanscience.com/harris-poll-report/ #evinsights #automotivemarketing #digitalmarketingtrends #evmarketresearch
Join Brian Pasch and Jonathan Lucenay from Client Command for a discussion on active shopper trends after the April / May surge. Listen to our latest podcast and learn how to level up your sales strategy by using a data strategy that few dealers understand. #automotivemarketing #automotiveshoppertrends #automotivesales
BizzyCar unlocks new revenue sources for dealerships through clever automation and AI. Vice President of BizzyCar, Hunter Swift, and Brian Pasch discuss how their innovative technology has handled outreach, recall marketing, retention strategies, and mobile services for auto dealers. Learn more to update your fixed ops strategies for your dealership #automotivemarketing #retentionmarketing #fixedops #dealershipmarketing #automotivepodcast #retentionstrategy #automotiveretail
Dealers need to up their game against identity fraud, and 700 Credit now has an affordable solution to reduce risk and send a strong message to scammers that your dealership will not be caught off guard. Listen in and take action today. #dealershipsuccess #automotivemarketing #automotiveretail #dealershipmarketing #automotivepodcast #automotivesolutions
Join me for a first-ever interview with ActivEngage CEO Ted Rubin. We had a very candid discussion on what makes his company different from the other communication platforms on the market and the results speak for themselves. This is a conversation that you should not miss. #automotivemarketing #automotiveretail #dealershipmarketing #automotivepodcast #leadgeneration
Join Brian as he interviews Gino Cipperoni and Sam Vukas from Dealer eProcess to discuss their data-centric approach to website design, marketing activation, and customer service. We also had time to discuss how Sherpa AI fits into their long-term plan for providing actional dealer insights and to power greater personalization for consumers shopping online. #automotivemarketing #automotiveretail #digitalretail #websiteoptimization #automotivepodcast #artificialintelligencetechnology #dealershipmarketing
Join Brian and Monik for a deep dive discussion on how AI and second-generation digital voice assistants are filling gaps in sales and service processes. Learn how artificial intelligence tools are becoming integrated into an overall dealership digital marketing strategy to handle phone calls and provide a natural experience with existing current software.
#automotivemarketing #automotiveretail #dealershipmarketing #artificialintelligencetechnology #podcast
Join me and Aaron Bickart of OfferLogix to discuss how dealers need an alternative to auto loan payment tool. We discuss how an OMP can be integrated into your scalable marketing activation strategies. #automotivemarketing #automotiveretail #dealershipmarketing #podcast
Join me and Jonathan Lucenay, CEO of Client Command as we discuss the new use cases for the Activate Shopper Network which are proving to be highly effective and profitable for dealers. Learn how AutoPilot delivers sales and service bookings without any intervention from dealership staff, breaking ROI records. #automotivemarketing #automotiveretail #dealershipmarketing #podcast
Join me and Tim Cox as we discuss what CarNow will be showcasing at the NADA Convention in New Orleans this week.
Join me and Lindsay Ciavattone, Dir. Dealer Relations at CarGurus, as we discuss the 2024 Consumer Insights Report and how dealers can use this feedback to gain a competitive edge in your 2025 sales strategy.
I sat down with Brice Englert, CEO and Founder of TradePending to discuss the new products and enhancements which will be unveiled at NADA 2025. Join the conversation and make sure you take time to visit their booth in New Orleans.
Join me, Gino, and Sam from Dealer eProcess as we discuss their approach to AI and the release of Sherpa AI. Also listen in to two special opportunities for dealers and a pre-NADA keynote address for dealers who can’t attend NADA.
Keynote Registration: bit.ly/DEPKeynote NADA Landing Page: bit.ly/DealereProcessAtNADA2025
Join me and Ron Andrews as we discuss all of the latest innovations with their portfolio of companies and how they are raising the bar for true dealer partnerships. More Brian Podcasts available here: https://brianpasch.libsyn.com/
Join me and Joe as we discuss the many solutions which have emerged from the collaboration of dealers. and the Pol data sciences team to give dealers a competitive edge.
Join me, Jason, and Jeff as we discuss how dealers are using defection data to power better retail workflows, reducind waste, and recovering customers which were lost back into the service lane.
Join me and Tara Rego as we discuss the new opportunities dealers have with omni-channel video delivery and advanced data integration possibibilities.
Join me as I discuss Cox's Omni-Channel retail platform which is delivering a profound change in how consumers engage with dealers and how dealers efficiently operate their business
Join me and Megan as we discuss the latest data collected by the Active Shopper Network and how their audiences now include consumers shopping for service and parts
Join me and Kerri as we discuss the breakthrough results dealers are experiencing with AutoFi Showroom and how dealers implementing a connected retailing sterategy are seeing higher PVR and lower staff turnover rates
Join me and Margaret as we share the latest data and use cases for video in the Internet sales process. Video is now table stakes for progfressive car dealers so if you are not a believer, listen in today.
Join me and Aaron Baldwin as we discuss the new opportunities dealers can leverage when they partner with automotiveMastermind for the CDP project
Join me and Danny as we discuss how the VINCUE Vehicle Lifecycle Management platform is generating the additional profits which dealers are seeking in this very competitive and challenging period in our economy.
Join me and Curtis as we discuss the latest upgrades to the CarWars platform and how AI will accelerate growth in the coming year. It's a great time to learn how to significantly improve phone outcomes in just 90 days.
Join me, Deana, and Brian as we discuss the latest opportunities for dealers to partner with Equifax to enhance data and build new use cases to generate revnue and increase customer retention.
Join me and Aharon to discuss the greater adoption of CDP technology with automotive dealers and how AI will power better engagement and sales process workflows.
Join me and Zach Billings as we discuss what type of SEO investments are working and what are the KPIs and measurement tools which can show if your SEO investments are working. Don't miss this conversation.
Join me, Sarah, and Denise as we talk about online marketing and the opportunities for smarter lifecycle marketing which is now available using CDPs and identity resolution technology.
Join me and Connie Gundrum as we discuss the changing landscape in online search powered by AI and why dealers need to rethink their online content strategies.
Join me, Micah, and Steve as we discuss how Clarivoy is finally answewring the marketing attribution questions which dealers have been asking for years.
Join me and Amol Waishampayan as we discuss how fullthrottle.ai is helping dealers manage their first-party data and activate more zero-party data confiormations to improve dfata hygiene and accelerate use cases that drive revenue and increase customer loyalty
Join me and Bobby Gaudreau from Activator Dealer Solutions as we discuss the development of the CDP for automotive dealers and their unique approach to buiding a sustainable dealership data layer.
Join me and Ben Chodor, CEO of CallRevu, as we dicuss TestTrack; a new product that will change the way dealers building the phone skills of their staff across all departments.
Join me and Aaron Bickart general manager of OfferLogix as we challenge the vendor community to reimagine their product offerings to integrate robust soft-pull credit technology with a distinct advantage to competing solutions.
Join me and Daniel Able, National Sales Manager of CarCutter as we discuss the breakthroughs in vehicle merchandising and photography which will become the standard in future automotive retailing.
Join me as I sit down with Steve White to discuss this automotive shopper identity graph (now over 140 million shoppers) and how it powers actionable marketing attribution reports.
Join me as I sit down with John Clavadetscher to discuss how Outsell leads the way for lifecycle marketing with expanded data input which create a powerful customer engagement platform.
Join me as I sit down with Eric DeMont to review for SalesAlert and TrafficView are giving dealers the insights to improve their sales processes and eliminate labor waste.
Join me as I sit down with John Clavadetscher to discuss how Outsell leads the way for lifecycle marketing with expanded data input which create a powerful customer engagement platform.
Join me as I discuss with Satyan Merchant the new tools which TransUnion can offer dealers who are ready to elevate the customer experience and lower their operating costs.
Brian Pasch sat down with Ben Chodor to discuss his recent acquisition of TotalCX making them the largest call measurement and customer communication platform in automotive retail. Listen in to catch a glimpse of their future growth plans which include complete customer contact measurement and seamless API connections to CDPs.
Join me as I speak with Bobby Gaudreau about the advances their hybrid CDP platform has made in the last year and why they can accelerate and scale based on their technology partnerships with Salesforce and Fluency.
Join me and Ross Tinkham of Podium as we discuss the latest update to the Podium Platform including their new AI assistant and plans to add email as an engagement channel.
Join me and Zach Billings of Wikimotive as we sit down to discuss the latest SEO strategies and updates to the Google algorithm which will give dealers a competitive edge in their market.
Join with me as I sit down with Will McGinnis of fullthrottle.ai to discuss their patent for identity resolution and how their technology platform produces powerful marketing outcomes.
Join me and Dave Steinberg as we discuss how Foureyes technology fixes holes in dealer sales processes and creates better engagement with shoppers.
Join me and Aaron Bickart of OfferLogix as we discuss their latest updates to their platform which integrates marketing pricing and consumer credit.
Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions.
Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activation
Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?
Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing).
Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.
Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.
Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).
Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.
Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place.
Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)
Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.
Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.
Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.
Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.
Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.
Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).
Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.
Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.
Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.
AXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.
Dealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyers
Join me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital age
Join me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenue
Join me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make that happened.
Join me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.
Join me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com.
Join me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness.
Join me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see.
Join me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this!
Join me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platform can scale to meet the challenges of automotive retail, at scale. Don't miss one of the best interviews of the year!
Join me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve operational efficiency and the customer experience. Listen in today and share this podcast with your automotive network.
Join me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues. Additional information can be foudn at: https://www2.cdkglobal.com/modern-retail
Join me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party data management gets serious when you add their BPS modeling. Tune-in to learn more today.
Join me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?
Join me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright!
Join me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process.
Join me and Bob Lettis SVP of Business Development at 700Credit as we discuss how dealers can increase customer satisfaction in the shopping process with a credit first strategy. Are you doing it all wrong? Join the conversation today.
Join me and Aaron Bickart, EVP and General Manager of OfferLogix, as we discuss their latest partnerships and technology enhances to deliver a seamless customer experience for automotive shoppers. Join us as we also discuss how the support for provide real-time data on Federal, State, and Local EV incentives has lef to explosive growth.
Join me and Derek White, Founder and CEO of E-Drive Automotive as we discuss his new consumer buying center platform called AXLE. Dealers who want to increase consumer direct trades and generate new revenue streams for their dealership should listen into this conversation. AXLE's stellar conversion rates are adding a steady stream of profitable used car deals, to the likes that have never been seen before. Lesson: dealers must have an INTENTIONAL consumer direct strategy and not just a page on their website and a few banners.
Join me and Josselyn Boudett, CEO of Stella Automotive as we discuss their advances in using AI to seamlessly, and perfectly answer calls at the dealership every time, 24 hours a day. With natural voice processing, consumers can speak as they normally would to a live person and get a better customer experience, higher data capture, and more upselling revenue. Listen to our conversation to learn what new features they have added and what is coming this year.
Join me and Erik Hjermstad, VP of Product Management at Experian as we discuss their support for automotive retail with advanced data and marketing services. As CDPs accelerate in automotive retail, selecting the best data partners will be critical. Tune in to and learn about the latest offerings from Experian.
Join me and Atul Patel, Co-Founder and CEO of Orbee, as we give dealers some pratical advice on how to get started on a CDP project for their dealer group. Dealers need to define the initial use cases for the CDP and then include all the key decision makers in the organization to make sure the project launches smoothly. Join the conversation today.
Join me, Jason Ibarra, and Jim Knutt from Tropic Survival Advertising and Comet Ads as we discuss their unique positioning as a creative first agency for auto dealers. With some much templated ad campaigns, our conversation was a breath of fresh air. Dealers ramping up their competitve strategies for 2023 must listen in.
Join me and Gary Graves, Co-Founder and CEO of TotalCX as we discuss their new platform that seeks to completely transform the way dealers collect and summarize all consumer touchpoints to create an oustanding customer experience. I love what Gary and his team are doing so you won't want to miss this discussion.
Join me and Robert Donovan from Donovan Martech as we discuss the modern marketing automation platform that he is building. Robert is rightly rethinking how automation and AI can transform the way that dealers execute marketing campaigns, especially from a centralized data source like a CDP. Tune in today!
Join me and Dave Steinberg, Inventor and CEO of Foureyes to discuss identity resolution and data activation in automotive retail. I was very impressed with David's insights and vision for his company. This is a company that dealers and investors should be watching. Join me as we talk about the hottest topic in automotoive retail: CDPs.
Join me and Greg Gifford Vice President of Search at SearchLab Digital to discuss the latest trends in automotive SEO and the impact that ChatGTP may have on content and creative jobs in marketing. Once again, the interview will be filled with actional insights and good humor.
Join me and Jake Wilker VP of Sales at Car Wars as we discuss their recent research report on calls trends in automotive retail. It's amazing that some dealers lack discipline to look at their call data to influence sales process and business polices. This is an interview that you do not want to miss.
Join me and Ryan Osten Executive VP of Gubagoo to discuss their latest updates to their connected retailing platform, which is moving closer to a universal transactional platform for dealers in the U.S. and Canada. This interview is part of a series of conversations that are leading up to the 2023 Digital Marketing Strategies Conference (DMSC) which will be held in Austin this year, May 21-23rd. https://digitalmarketingstrategies.org/
Join me and David Regn Co-Founder and CEO of FullThrottle as we discuss his first-party data management and activation platform. The Fullthrottle platform was included in our research report on Automotive CDP/MAP providers and dealers should learn more about their approach to first-party data management. This is the first in a 10-part podcast series on Automotive CDP platforms.
Join me and Vanessa Ton, Senior Manager of Research & Market Intelligence from Cox Automotive as we discuss the findings of the newly released annual Car Buyer Journey Study. This reports is critical for dealers to read as it will help to refine their retail operations roadmap for 2023.
Join me and Tiffany Peeler as we discuss the newest disruptor in the automotive industry. Brooke.ai delivers a Win – Win for dealers and consumers. Get to know the details behind the leader in Digital Voice Assistants (DVA’s). Want the research paper, download it here: https://www.brianpasch.com/brookeai-research-report/
Join me and Juan Flores, Senior Director of Kelley Blue Book as we discuss the new ways in which dealers can connect with in-market consumers seeking information on recalls and service costs. The insights that KBB offers dealers and the new Service Advisor platform enables dealers to increase their shaire of local fixed operations revenue.
Join me and Erin Lomax from Cox Automotive as we discuss Cox's plans to enhance their platform to helps consumers and dealers optimize the car buying process. Also get a sneak peak at what is coming at NADA and why you should be calling your Cox representative for a demo.
Join Me and Dave Purgason, Senior Director of Sales at CallRevu, as we discuss the latest development of thier platform and how thier latest features are helping dealers lower operating costs annd improve customer retention.
Join Me and Dave Purgason, Senior Director of Sales at CallRevu, as we discuss the latest development of thier platform and how thier latest features are helping dealers lower operating costs annd improve customer retention.
Join Me and Amber Daniel from S&P / Polk as we discuss how her company has risen to be one of the premier sources for high-quality audience data that can significantly improve both first-party dealer audiences as well as second-party audience access.
Join Me and Amber Daniel from S&P / Polk as we discuss how her company has risen to be one of the premier sources for high-quality audience data that can significantly improve both first-party dealer audiences as well as second-party audience access.
Join me and Peter Jones from Premion as we discuss the latest strategies that dealers can use for streaming video and how new measurement tools can show proof of performance for all advertising campaigns.
Join me and Peter Jones from Premion as we discuss the latest strategies that dealers can use for streaming video and how new measurement tools can show proof of performance for all advertising campaigns.
Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store.
Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store.
Join me and Steve Greenfield, CEO and Founder of Automotive Ventures to discuss his new book on the Future of Automotive Retailing. Steve has a unique perspective that all dealers, vendors, and OEMs will benefit from hearing. Steve will also be on the main stage at the Modern Retailing Conference (MRC) in Palm Beach Florida, Nov 13-15th. His new book is available for sales on Amazon in print and also as an audio book.
Join me and Steve Greenfield, CEO and Founder of Automotive Ventures to discuss his new book on the Future of Automotive Retailing. Steve has a unique perspective that all dealers, vendors, and OEMs will benefit from hearing. Steve will also be on the main stage at the Modern Retailing Conference (MRC) in Palm Beach Florida, Nov 13-15th. His new book is available for sales on Amazon in print and also as an audio book.
Join me and Zach Billings from Wikimotive as we discuss the fundamental building blocks or local search: SEO. Zach and I believe that with the coming of EV models and the changing retail landscape, this is the time for dealers to double-down on high-quality content on their website and blogs. Don't miss this conversation and the two workshops that Wikimotive will be presenting at the Modern Retailing Conference (MRC) on November 13-15th in Palm Beach.
Join me and Zach Billings from Wikimotive as we discuss the fundamental building blocks or local search: SEO. Zach and I believe that with the coming of EV models and the changing retail landscape, this is the time for dealers to double-down on high-quality content on their website and blogs. Don't miss this conversation and the two workshops that Wikimotive will be presenting at the Modern Retailing Conference (MRC) on November 13-15th in Palm Beach.
Join me as I interview Matt Mead, CEO and Founder of Drivonic to discuss his viewpoint of modern day CDP/MAP platforms. Matt believes that while CDP/CDXPs are important, his company has upped the game with a new technology platform that will serve dealers more effectively and provide the execution that dealers and dealer groups need.
Matt will be showcasing the Drivonic platform at the Modern Retailing Conference (MRC) in Palm Beach, November 13-15th.
Join me as I interview Matt Mead, CEO and Founder of Drivonic to discuss his viewpoint of modern day CDP/MAP platforms. Matt believes that while CDP/CDXPs are important, his company has upped the game with a new technology platform that will serve dealers more effectively and provide the execution that dealers and dealer groups need.
Matt will be showcasing the Drivonic platform at the Modern Retailing Conference (MRC) in Palm Beach, November 13-15th.
Join me and Steve Zabawa, CEO of WebBuy as we discuss the latest updates in his dealer-first digital retailing platform that is connecting online shopping to the showroom experience. Steve is a dealer and an entrepreneur so you will not want to miss this candid and forward-looking conversation about modern retailing. Dealers who want to prepare for future retailing trends should register for the Modern Retailing Conference,, November 13-15th in Palm Beach Florida.
Join me, Karrie Sudbrack from Cox Automtove and Kevin Frye from Jeff Wyler Group to discuss the strategies that dealers should be using to connect their brand with local consumers. Kevin shares which messages are the most relevant and effective. Karrie shares how Cox first-party data is helping the Wyler Automotive Group grow their market share. This is a great example of how dealers can leverage their partners to gain a competituve edge. Don't forget that Kevin will also be speaking at the Modern Retailing Conference (Nov 13-15th) in Palm Beach Florida.
Join me and Steve Apicella from Strategix DX to discuss how dealers can book 15+ additional F&I contract per month by just reconnecting and communicating with an innovative app. Dealers can also increase F&I lifetime value by adding value immediate after purchase and assisting when customers have questions on the protection packages they purchased. You will not want to miss this conversation as we head to the Modern Retailing Conference (MRC) in November.
Join me and Jeff Williams from Absolute Results as we discuss ways in which dealers can increase the Lifetime Value (LTV) of their customer portfolio. Focusing on LTV increase the value of the dealership and maximize revenue from each customer, which should be a string reason for every dealer to listen in to our conversation. Jeff will also be a speaker at the upcoming Modern Retailing Conference and CXO Summit.
Join me and Atul Patel from Orbee to discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing). CDPs are common outside the automotive industry but their use in our industry has been limited by the lack of robust API access to the dealer's CRM and DMS platforms. Dealers who want to dive deeper into building their own CDP should attend the Modern Retailing Conference (MRC) in November.
Join me as sit down with Sam Vukas, COO of Dealer eProcess as we discuss their new developments in websites and connected retailing tools. Their company has a unique tradition of building their own software istead of buying other companies, which has given them a competituve edge. Don't miss this conversation as we lead up to the Modern Retailing Conference.
Join me and Kirsten VonBusch and Kelly Lawson from Experian Automotive as we discuss how Experian is powering the next generation of marketing automation through their real-time data feeds and audience building tools. Data-driven marketing strategies is one of the hot topics that will be discussed at the Modern Retailing Conference (MRC) in November.
Join me and Derek White from e-Drive Auto to discuss his work to help dealers create an INTENTIONAL consumer direct car buying strategy that works 24x7 and generates high-quality, local trade leads. This is exactly what dealers should be focusing on compared to their half-baked and porly conversting trade messages on their own websites. Derek will also be sharing his strategy at the Modern Retailing Conference (MRC) in November. This will be a must-attend workshop for used car managers and general managers.
Join me and Greg Gifford from SeachLab Digital to discuss their powerful Local Search strategies for automotive dealers. Greg is a well-known leader in SEO strategegist that also conducts workshops internationally. Listen to our discussion on the power of organic search and why dealers need to revisit how they are using their Google Business Profile to grow a sustain stream of high converting shopper traffic. Greg will also be speaking at the Modern Retailing Conference (MRC) so book your ticket today.
Join me and Mike Trasatti from DealerBuilt as we discuss their flexible DMS platform with robust API support to support dealer innovation and vendor choice. This is one company that will be very busy at the Modern Retailing Conference (MRC) as they share a booth with Vistadash, their most recent business acqusition.
Join me and Aharon Horwitz from AutoLeadStar to discuss their expanded media platform that delives an automotive specific Customer Data Experience Platform (CDXP) to optimize all retention and acqusition campaigns. The CDP discussion will be one of the Top 5 topics that will be discussed at the Modern Retailing Conference in November.
Could auto dealers be missing the next big thing? I invited Sarah Ciociola to my podcast to discuss everything that dealers need to start their first TikTok advertising campaigns. It's not what you think! So take a minute to listen today. You will be glad that Sarah is also conducting a workshop at the Modern Retailing Conference (MRC) on TikTok marketing strategies. Get your team registered for MRC and listen in now.
Join me and Lisa Gener from Dealer Alchemist as we discuss ways to make your marketing reports more transparent and how to develop meaningful metric and KPIs. Don't miss the critical discussion on marketing measurement as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th in Palm Beach Florida.
Join me and David O'Brien from Quantum5 as we reimagine Automotive Training. Dealers have been scratching their head on how to measure the impact of training programs and Quantum5 has a unique approach to measure the impact of training on revenue per employee. Don't miss the critical discussion as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th.
Join me as I sit down with Jade Terreberry and Mike Boyd from Cox Automotive to discuss how Cox is helping dealers maximize the Lifetime Value (LTV) of their customer portfolio. Don't miss the critical discussion on rethinking sales processes as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th.
Join Me as I interview Tim Cox from CarNow and discuss the next step in the evolution of automotive retailing. Dealers can improve show to close rates by embracing connected retailing strategies and build process that stop chasing consumers when they can serve them in realtime.
Join me as I interview Aaron Bickart from Offerlogix and learn about their new API which will power online retailing solutions and marketing campaigns with the correct EV Tax credits and incentives to generate penny perfect payments.
Join me as I sit down with industry innovator Josselyn Boudett, Founder of Telepathy Labs, to discuss the power of digital voice assistants to reduce operating costs and increase sales throughput. Dealers looking for improvments to their botton line must consider DVAs as they grow.
Join me as I discuss with Jason Beckett from Proactive Dealer Solutions how to increase retention and customer satisfaction by using digital voice assistant. This is a hot new tech category for automotive retailers and you will not want to miss this conversation.
Join me as I interview Sarah Carter from Upstart and discuss the future of automotive retailing sales platforms and the need for scalable solutions that can be customized to each dealer's sales process.
Join me today as I sit down with Julie Scott from CARS Inc. to discuss the power of Connected Retailing to drive operational efficiency.
Join me as I sit down with Andy Arnold as we discuss the current industry trends and how Ansira is expanding its services to the dealer community. I am also pleased to share that Ansira is part of the Automotive Standards Council for GA4.
Join me as I interview Josselyn Boudett, CEO regarding the technology behind Stella.ai and how their proven technology is innovating retail service and sales processes. Dealers who are looking to fill gaps in their sales processes should listen to this interview because few products can truly reduce staff expenses while increasing customer satisfaction.
Join me as I sit down with Kirsten Von Busch from @Experian to discuss how their company is helping dealers develop and executive data-driven marketing strategies. Everyone can agree that great data and proper targeting are the foundation of a good marketing campaign, but for many dealers, their foundation is not on solid ground. Let's see how Experian can help dealers improve marketing ROAS.
Join me as I interview Lindsay Ciavattone from @CarGurus on their platform's introduction of digital retailing, called Digital Deal. The evolution of marketplaces continues with more direct to consumer tools to help dealers engage shoppers online. Don't miss this conversation.
Join me as I sit down with Ryan Osten from @Gubagoo to discuss their vision for modern retailing and the latest integrations they have perfected with DMS and CRM platforms. This is part of the Road to DMSC podcast series and this weekend the conference kicks off. Don't miss this important conversation for auto dealers looking to rethink their retail strategies.
Join me as I sit down with Brendan Jackson from Effectv to discuss the latest in video marketing strategies for #autodealers. If you have been confused about CTV, OTT, Streaming video terminology,. targeting, and measurement you should tune in today.
Join me as I sit down with Derek White, CEO of E-drive Auto to discuss how his platform is bridging the gap between dealers who are using digital retailing tools and dealers who are more cautious and concerned about how to engage consumers online to sell more cars in a digital age. This is another great conversation in the Road to DMSC podcast series. Listen in today!
Join me as I sit down with Atul Patel, CEO and Co-Founder of Orbee as we discuss the implications of the Gramm-Leach-Bliley Act (GLB) and why dealers must start preparing now for the end of the year deadline. Dealer Groups should be first-movers in creating their own PII data warehouse and encourage vendors to adapt to data control when forms are used on websites and digital retailing tools. This will be a hot topic this year as well as a conversation in Napa.
Join me as I sit down with Ford Kirk from CarWars to discuss their latest updates to their call management and measurement platform. We will discuss some exciting new data integrations with Urban Science that will save dealers time and money and also make their BDC agents happy! This is another great conversation as part of the Road to DMSC podcast series. Join us today.
Join me as I sit down with Lisa Gener, CRO from Dealer Alchemist, and discuss how their company is changing the way in which dealers work with their digital marketing partners. The company's growth is fueled by their passion to provide transparent marketing campaigns and outstanding ROAS for their dealer clients. This podcast is another great conversation in our Road to DMSC podcast series.
Join me as I sit down with Rudi Thun to discuss the latest updates with the Roadster platform and how the company has expanded and accelerated integration plans with CDK Global's software tools. Working to simplify retailing workflows is a top priority for Rudi and I agree that its really needed.
We will also be discussing the future of modern retailing and my position that vendors need to protect dealer choice. Don't miss this exciting discussion as part of the Road to DMSC podcast series.
Join me as I sit down with Jason Jones from PREMION and talk about the current state of advertising for auto dealers who want to be present on streaming media. With so much confusion surrounding video advertising, this is one podcast that you don't want to miss before we all head out to DMSC in May. This is another podcast in our Road to DMSC series.
I'm calling all website providers that serve the retail automotive industry to come together to support a unified library events in GA4 to allow multi-store dealer groups to create roll-up reporting and optimize their marketing investments. I already have support from a few of the largest companies and the "ask" will not take significant resources, so are you in?
Join me as I sit down with Matt Mead, CEO of Drivonic. Their unique approach to marketing powered by their amazing data lake is perfectly timed for the current automotive market. Dealers who are looking for new approaches to gain market share, outside of VIN based advertising, should listen to our conversation today.
Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement, to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see some of those outcomes in the latest product release.
Join me as I speak with Bob George and Kevin LeSage, as we discuss how Cox Automotive is using their proprietary first-party data to improve marketing outcomes using personalized advertising messages. Their audience data is updated hourly, which changes the game in ROAS optimization. Listen in today.
Join me as I sit down with Mike Shean to discuss the latest innovations in digital marketing, personalized messaging, and CRM integrations which leverage the full power of Cox Automotive's auto shopper insights powered by Autotrader, KBB, and DDC websites. This is part one of a three part series leading up to AAAS in Palm Beach, Nov 14-16th.
Join me as I sit down with David O'Brien, President and CEO of Quantum5, to discuss how their modern training platform is transforming how dealers educate their teams and build modern skills needed to sell cars in a digital age. Their platform is unique, powerful, and comes with KPI reporting to show how well it is working. I love their confidence and proof of performance business model. Don't miss this discussion and then check out their website to book a demo at: https://quantum5.ai
Join me as I sit down with Steve Zabawa, President and CEO of WebBuy to discuss the latest version of their digital retailing software. Steve has a clear vision on how to help dealers because he operates multiple franchise stores himself! Don't miss his insights on the future of #automotive retail.
I sat down with industry veteran, Yago Paramo, to discuss his professional journey within automotive and the development of the UNITS Modern Inventory Management Platform. It is great to see innovative designs, competitive features, and a very affordable price thanks to modern programming frameworks and cloud computing. If you want to do more, for less, listen to our discussion today. Then schedule a demo here: https://unitsinventory.com/
Join me as I sit down with Ryan Osten, COO of Gubagoo Canada, to discuss the recent acquisition of their company by Reynolds & Reynolds. There has been a number of financial investments and mergers in the automotive retailing space, which prompted me to explore the synergies of this new partnership and how it will benefit dealers. Do not miss this conversation.
Join me as I sit down with Charlie Bass to discuss their decision to purchase the automotive dealer accounts from CallSource and what the future holds for their dealer clients. Last month our research report uncovered the importance of recording and inspection call outcomes from marketing investments, but there is much more ahead for this company. Let's peek into the future together.
Join my conversation with AutoWeb executives as we discuss the latest research report that was released by BPE Research on their automotive marketing platform. This is another example of how first-party marketplace data is transforming our thinking on ad targeting and effectiveness to help dealers connect car shoppers with their in-stock inventory.
Industry Challenge - it is time we start an inclusive conversation on defining the new metrics and KPIs that will aid managers in improving operation efficiencies for automotive retail operations. I'll start the conversation and hope that other will join the movement to publish a draft set of modern retailing metrics for #AAAS2021 in November. The metrics should cover variable and fixed operations, so who will join me?
Join my conversation with Noah Lee and Brent Towne from Cox Automotive as we discuss the connection of Cox Automotive's software platforms and the unique insights their data can offer dealers, without relying on cookies. Dealers have been waiting for the full integration of Cox's software acquisitions over the past 10 years and it looks like this automotive retailing powerhouse is ready to flex its muscle.
Join me as I welcome Joe McCorkle, Dealer Principal at Simi Valley Toyota, Sam Caputa from Spectrum Reach, and Shawn Forry from Kernel to discuss a dealer success story which is based on finding the right partner that matches your corporate vision and culture.
Join me as I discuss opportunities to improve sales outcomes from all marketing investments with Dan Moore and John Mitton. Walk away with some practical strategies to inspect marketing outcomes to reduce operational costs.
The automotive industry is attracting venture capital, entrepreneurs, and FinTech developers to modernize the retail experience for consumers. Fuse Autotech is a company to watch as they come to market with a solution that solves the most hated period of the consumer purchase experience: waiting for the F&I office and all the paperwork to be completed. See why Elie Wurtman is confident that FUSE Autotech SAS platform will be the next breakout star in automotive retail technology.
Massive changes are coming to automotive digital marketing and dealers need to have a strategy to adapt, grow, and compete. Join me as I talk with Josh Goodin about the state of automotive marketing and what we will be covering at the 12th Annual Digital Marketing Strategies Conference (DMSC).
Join me as I discuss Dealer Group Omni Hub with Guy Super and Gary Marcotte from @Outsell. Dealer groups can now increase the Lifetime Value of their customer database and retention through group level marketing technology. Don't miss this powerful discussion on how multi-store groups can improve relevant marketing and increase sales opportunities immediately.
Join me as I sit down with Chip Perry, CEO of A2Z Sync to discuss the future of automotive retailing and how dealers can defeat the barbarians at the gate. Are automotive disruptors fearful of digital retailing or quietly laughing behind closed doors? What can dealers do now to improve their franchise viability over the next 3-5 years? Chip has some great insights and he will also be presenting a keynote address on March 17th at Modern Retailing, Simplified.
Today I am pleased to announce the winner of the 2021 Lighthouse Award. The award recognizes automotive industry leaders who have demonstrated an outstanding commitment to education, leadership, and innovation. This year the Lighthouse Award will be presented to George Nenni, founder of Generations Digital. George will be presented with his award at the AWA Awards Ceremony which will be held on Tuesday February 23, 2021 at 4:00 pm EST. Join me as George and I talk about his career and how he reinvented himself to be a leading advocate and educator for the retail automotive community.
Join me as I sit down with Justin DePasquale, VP of Sales at @CallRevu, to discuss the state of telephony and call quality inspection in #automotive retail. The company has big plans for 2021 with some major announcement coming at NADA. If your telephony infrastructure is outdated, you may want to get a jump on the competition and give them a call.
Join me as I sit down with Gary Marcotte and Matt Kristos from Outsell to discuss how their technology and lifecycle marketing is delivering outstanding results for dealer groups with overlapping customers across many OEM brands. The days of siloed marketing are over and measurable savings can be realized through better marketing strategies pioneered by Outsell.
Some dealers know how cost effective Bing advertising is for their business. For the most part, Microsoft had a low profile at #automotive conferences in years past. Get ready for some big changes and greater support for the auto dealer and agency community in 2021. Dealers should be speaking with their #marketing agency partners on how to integrate MS advertising to expand their market share and reach. Join me for an exciting discussion with Nate Young today and get ready for their workshop at #AAAS2020.
I'm so happy to announce that CarWars has integrated advanced marketing data from @Vistadash into their dealer reporting dashboards. The upgrade gives #automotive dealers unprecedented insights into marketing ROAS and how to measure success to sell more cars in a digital age. Join me as I get the details from Ford Kirk today!
I sat down with James Rooke, General Manager of Effectv to discuss the latest opportunities for #automotive dealers who want to create omni-present video campaigns across all device screens in their local markets. Holistic video marketing which includes connected TV customers is more critical than ever so make sure you listen and take advantage of all the advances that @Effectv has to offer.
Where in the buyer's journey is your advertising connecting with local, in-market shoppers? High in the funnel, could be wasteful. Mid-funnel? Could be a challenge to stand out. However, if you could target consumers in the "last mile" of their decision journey with effective, relevant video, imagine what could happen! I discuss that opportunity with Mark Conner from @Lotlinx today.
Some podcast interviews have a narrow focus and others, like this one, can help all automotive dealers! You don't want to miss this conversation because the future of #automotive retail depends on dealership managers/owners listening and taking action. Put your dealership to the test and see if you are in the minority or majority.
Remote retailing has been embraced by thousands of dealers and the changes in #automotive retail continue to accelerate. The missing piece to digital retailing is smarter, cost effective logistics and DRAIVER has a unique approach that will save dealers time and money. Learn about their AI driven logistics and the thousands of drivers that are on-demand in their system. This is a power conversations with Anthony Montiero that you will not to miss.
Join me as I interview Matt and Erica about the new partnership that was just announced between Dealer.com and Widewail. This partnership will allow Cox Automotive to offer a more holistic local marketing strategy for dealers. Learn why reputation management and review acquisition strategies are even more critical for dealers investing in remote retailing.
Join me for an exciting podcast interview with Steve Pearson, CEO of Friendemic and Denise Chudy, Chief Growth Officer as we discuss their exclusive focus on the automotive industry. As digital retailing evolves, online reviews integrated into to shopping process will be critical for dealers. Learn how @Friendemic is distancing itself from the competition through superior performance and innovation.
Join me and Alex Snyder for a lively discussion on modern retail strategies and learn more about their technology platform that helps dealers engage consumers 2x-3x more than current competitors. Could this two-year-old startup show the entire automotive industry how to do #digitalretailing correctly? @FRIKINtech Illumiquote will also be participating in the digital retailing face-off at #AAAS2020 Livestream. Alex is confident that dealers will have one clear choice after seeing six platforms, head-to-head.
Join me as I interview Dean Evans, CEO of FUEL, to discuss how digital video and advanced targeting is delivering outstanding results for dealers who want to gain market share. However, without precise targeting and exclusive placement, dealers are fighting an uphill battle to be seen. Learn about the platform and why Dean is confident that FUEL will stand out at the #AAAS2020 Livestream Face-Off Challenge. At the virtual conference, six digital video solutions will go head-to-head to allow dealers to shop for the best solution to meet their video marketing needs.
CarNow will be one of the five companies that will be showcasing their technology and support strategies, head-to-head, with other digital retailing platforms to educate dealers at the AAAS Livestream Event in November. Join me for an enthusiastic conversation with Tim Cox on why remote retailing is here to stay and how @CarNow is outperforming other choices on the market.
Dealers who are looking to create hyper-efficient and sales effective marketing campaigns need to leverage marketing automation. Client Command has accepted the challenge and will participate in the AAAS Marketing Automation Face-off. Learn why Jonathan's team is leading the marketplace with marketing Return on Ad Spend (ROAS).
Join me for an active discussion on automotive retailing with Drew Delaware, Head of Marketing at @Gubagoo. Using conversational commerce and modern sales processes, dealers can experience a measurable lift in sales and customer satisfaction. Learn the strategies that are lifting sales nationwide.
Many auto dealers are using the Podium platform to collect and manage their online reviews but few know that the company has expanded their product offering to deliver a unified messaging platform. Join me and Ross Tinkham as we discuss the latest technology and strategies that dealers can leverage using @PodiumHQ.
On today's show I discuss the knowledge and education gap between managers in variable operations and fixed operations in regard to digital marketing strategies. Dealers need to consider how to rethink their educational investments in their Fixed Operations Directors and how to develop an integrated marketing strategy with all dealership leaders.
I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model that is supported by amazing software and expert training. This podcast is the perfect discussion for dealers who want a more transparent and customer centric business model.
I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change to happen? Dealers were unaware of the hidden messages that forms send to consumers and how few of them fill out forms.
I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April. Join us for a lively conversation and you can also download the latest survey data using this link: https://bit.ly/3gMxT3e
As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO.
Managing reviews and consumer sentiment across all these GMB listings is now much easier with Reputation.com. Join me and Ali Fawaz for an informative discussion on local search, reputation management, and the evolution of online marketing.
Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get access to your own personalized report.
Experian has published a Consumer Sentiment Dashboard which shows buying patterns for a number of industries including automotive. The dashboard are updated daily and I suggest that you start by looking at the different segmentations they offer including generations, urbanization, and media.
While these dashboard views show larger trends in the marketplace, the good news that I can share today is that Experian is offering dealers a customized market data analysis of the zip codes that surround your dealership. Cost: zero.
I sat down with Brian Abrams, Sr. Director of Consumer Experience at LivePerson, to discuss how messaging helps dealerships increase efficiency and expand the capacity of their staff across all functions — from BDC departments, to sales managers, to home-based employees. Hear firsthand how a conversational strategy can help you maintain a personal relationship with your customers and deliver rich care, sales and marketing experiences at scale through AI-powered messaging.
I had the pleasure to host David Kelly, Chief Marketing Officer from the Gettel Automotive Group and Drew Delaware, Marketing Director for @Gubagoo to discuss how their readiness for remote retailing helped Gettel Automotive grow and thrive during COVID-19. David is candid and authentic in his approach to modern retailing which I am confident will benefit dealers who listen in to our conversation.
Remote retailing requires new communication strategies to connect with consumers and transact when a showroom visit is not permitted or desirable. I sat down with Steve Roessler from Drive Centric to discuss how his customers have pivoted to leverage the multi-channel communication options that DriveCentric CRM offers. We also got a sneak peek on the future of what automotive CRM platforms could look like in the year ahead. Join us for a lively conversation!
It is always fun to sit down and talk with Tim Cox, Co-founder of @CarNow about automotive retail. Their company has rapidly become one of the top solutions for auto dealers who want to embrace remote retailing and conversational commerce. Their platform has some major updates that are being readied for DMSC so join us in the conversation regarding the future of automotive retail.
I had the pleasure to speak with Mike Cavanaugh about the critical role that accurate data has on online merchandising and vehicle pricing on third-party classified websites. We also discuss how making the car the star is so critical for remote retailing yet often the car is the neglected element on the VDP. Lastly, every dealer is looking to save money and Mike had an amazing offer for all dealers that will put a smile on their faces!
I had the opportunity to sit down with Sam Vukas, COO of Dealer eProcess to discuss how their company assisted dealers during the COVID crisis. I was pleased to hear that DEP gave dealers their digital retailing software SARA without charge for 90-days to help them quickly transition to remote retailing. DEP has the slickest workflow for determining trade payoff of all platforms I have reviews. Join the conversation today as we prepare for deeper discussions at #DMSC2020.
All @DealerDotCom customers will want to listen to this podcast that was recorded when I sat down with Bob George and Wayne Pastore to discuss remote retailing strategies and their new partnership with @LivePerson. Dealers who are embracing remote sales strategies are finding deeper integration opportunities and benefits within the Cox Automotive platform.
The automotive industry has gone through massive changes as a result of COVID-19. How consumers purchase and service their vehicles with social distancing guidelines in place has accelerated dealer adoption of digital retailing technology and remote selling strategies. I had the pleasure to sit down with Amit Chandarana from Roadster and Jarred Black, GM from Larry H. Miller Toyota of Boulder to discuss what the new normal will look like for auto dealers post COVID.
TrueCar is innovating their platform and fine tuning their marketing strategies to increase value to its dealer network. Join me as I sit down with Kerri Wise, VP of Industry Relations, to discuss the latest developments on the TrueCar platform including personalized lease and finance payments, based on the dealer's personalized settings. We also discuss USAA's decision to end their car buying program and how @TrueCar plans to serve military shoppers with a direct marketing approach.
I sat down with Joe Chura, CEO of Dealer Inspire to discuss modern retail strategies that include innovations first discussed at DMSC 2019. Formless websites are now doubling monthly sales opportunities for auto dealers who "serve" instead of "chasing" consumers who visit their virtual showrooms. The pace of change we are witnessing in automotive retail is blinding but Joe has a wonderful vision for the future. Join us for a candid discussion on retail marketing trends as we approach DMSC.
I had the opportunity to sit down with Jen Cole, President of Sincro, and Ansira Company to discuss how the former CDK Digital team is handling dealership retail requests during the pandemic. Sincro is handling a record number of support tickets as auto dealers pivot website to handle remote retailing systems and contactless sales processes.
This week I sat down with Devin Daly, Founder of @SpinCar to discuss modern retailing strategies and why dealers fail to make the car, the star on their Vehicle Detail Pages (VDP). This is the second interview in our Road to DMSC series, as the auto industry heads to the Napa Valley to discuss automotive retail reinvented!
I had the opportunity to sit down with David Regn from Stream Companies to discuss how his company is adding value by improving advertising efficiency for auto dealers. Dealers have always wanted to leverage the thousands of visitors that come to their websites each month to increase sales opportunities. Stream Companies has solved that problem! We discuss how his advertising technology platform works and what will be unveiled at the DMSC conference in July. This is the start of the "Road to DMSC" podcast series that will run until July 2020.
FILL THE HOLES - If your dealership has implemented a digital retailing technology on your website or plans to start soon, then take a minute to listen and learn. I'm sharing five actionable insights on how to accelerate the success of ANY digital retailing platform. Listen and share this podcast with your peers and I welcome your feedback.
I had the pleasure of sitting down with Nathan Hecht, CEO and Founder of Rodo to discuss their mobile app technology that promises to simplify the car buying process. Learn about their strategy and how their approach differs from digital retailing tools on dealership websites.
I had the pleasure to sit down with Tom Ryan, co-founder of the Ryan Adams Group. Their company are the leading experts in helping dealers transform their sales process to one price and one point of contact. Could the COVID-19 crisis push more dealers to reconsider their sales processes to be faster, easier, more profitable and consumer friendly? Invest your time to listen in on this very important conversation.
I had the opportunity to sit down with Mike Haeg, Vice President at CarWars, to discuss remote workforce operations and how dealers can continue to improve phone processes. Showrooms may be closed or operating on limited schedules due to the Coronavirus but now more than ever, our phone skills and strategy are critical for continued growth in retail sales.
I had the opportunity to sit down with Owen Moon, CEO of Fixed Ops Digital to discuss immediate opportunities for dealers to attract more local service business. This is a timely conversation as dealers seek to leverage the service drive to increase sales opportunities. Since most dealers do not have advanced digital marketing strategies in place, there is a huge upside to increase service revenue.
I had the pleasure to sit down with John Berna, founder of Driven Data to discuss his platform which helps dealers manage and leverage their first-party data to make better marketing decisions. By combining DMS, CRM, and Website engagement data, Driven-Data provides unique insights that power more effective Google Ads and Facebook marketing campaigns.
I had the pleasure to sit down with Todd Caputo, President of the Sun Auto Group in New York. We discussed his decision in April 2018 to completely overhaul how he sold cars. A second generation car dealer, Todd now boasts a one-price, single point of contact sales process, with transparent pricing online that matches the in-store pricing. Learn about his journey as he celebrates his 15th month of serving consumers under this modern retail mindset.
I had the pleasure of speaking with Jay Dettling, CEO of Ansira, who recently acquired the Digital Marketing Division of CDK Global. Jay shared why Ansira considered CDK Global's digital assets a perfect fit for Ansira and what the future holds for both companies. Take a few minutes and join us for this lively conversation that will also be very educational for many dealers who are on the CDK website platform. Congrats to Jen Cole and her team with this new partnership.
I sat down with Jasen Rice, Founder of Lotpop, to discuss how dealers can grow profitability in a shrinking margin world. While dealers know that increasing turn rates can increase profits, few dealers are happy with their existing merchandising and sales strategy. Dealers who want a path toward greater profitability should listen to this podcast.
I sat down with Jen Cole, SVP at CDK Global who heads ups their Digital Marketing Business to discuss their announcement this week. Ansira Partners has signed a definitive agreement to purchase the Digital Marketing Business from CDK. Dealers want to know what is next for the business unit. Join me and Jen Cole as we discuss the future. Stay tuned, as I will also be interviewing senior executives from Ansira in the coming days!
This is the 11th year that we have given out awards to recognize innovative products in the automotive industry. This year we also have each product published with a separate detailed review which you can read or download at https://www.brianpasch.com/research/awa-product-reviews/. Take a few minutes to learn about some of the hottest products that we reviewed this year.
I sat down with Alex Snyder, founder of FrikinTech, to discuss his innovative approach to creating an effective First Quality Lead Response (FQR) and allowing consumers to see their full deal instantly instead of forcing them to do mental and physical gymnastics to get an out-the-door price. Could their products usher in the next generation of digital retailing tools and modern sales process?
In this podcast I caught up with Todd Smith to discuss his new company called 360 Converge which is focused on changing the way dealers think about CRM technology and how to best communicate with consumers. Since so many dealers are frustrated with their CRM platforms, this will be a podcast to share with the entire sales team. At the 2020 Digital Marketing Strategies Conference (DMSC) in May, I will be sharing some of the latest strategies to double contact rates with consumers who have questions on dealership websites. Technology plays a big role.
Many dealers participate in OEM digital marketing programs that require monthly reports to be submitted to get their co-cop reimbursements. These reports are tedious and often get neglected because of the daily fires that marketing managers have to put out. Finally there is a low cost, high value solution to generate co-op reimbursement reports in just 2-3 minutes. Take a few minutes to listen to my conversation with James Grace and get all the money your dealership is due each month.
Recently Google made a strategic decision to not renew performance bonus contracts with a number of Google Premier Partners (agencies) that provide SEM services to automotive dealers at Tier 3. This change will have a ripple effect on OEM co-op programs and will likely usher another round of consolidation. In the long-term this will likely be better for Google and dealers. It might also limit the over-spending by agencies who just wanted to hit their sales incentive bonuses which ultimately lowered ROAS from Google to dealers. The few agencies that have bonuses still in place better re-invest in their technology platforms and the account management services they provide or risk losing that significant extra revenue.
I'm kicking off 2020 podcast series with some new voices in the automotive industry that focus on Fixed Operations. David Harmer is no stranger to automotive retail and I sat down with him to learn how smarter technology is helping dealers increase service revenue and net profits.
In this podcast I review the current obstacles and opportunities that automotive retailers have with Google My Business. In 2020, dealers will start to hear more about the vast improvements that they can see by leveraging the free resources in Google My Business. I provide a few suggestions on how dealers can be the first in their market to maximize local search especially for Fixed Operations. Listen today and get started on a hyper-local marketing strategy for 2020.
In this podcast I challenge the automotive industry to take a hard look at their Google My Business (GMB) listings. I estimate that 9 out of 10 dealers do not have their GMB account configured properly or merchandised to increase their local visibility in Google Search and Google Maps.
I have help dealers increase their search visibility by over 40,000 impressions per month for sales. I have helped dealers develop a strong local search visibility for service and parts.
Take my challenge seriously. When you realize that you need help, my new book outlines everything you need to know about your three GMB listings for sales, service, and parts.
You can order my book "Hyper-Local Marketing Handbook" here: https://www.brianpasch.com/product/hyper-local-marketing-handbook/
In this podcast I discuss the need for dealers to rethink their current marketing strategies and brand messaging to connect with in-market shoppers and compete in a modern retail environment. I estimate that 1 in 100 dealers have developed a modern brand promise which means we have much work to do! We will also be discussing this topic at the 2019 Automotive Analytics & Attribution Summit, Nov 17-19th in Palm Beach. https://automotiveattributionsummit.com/
The decision to change a dealership website platform should be based on facts not feelings. A change can be frustrating and time consuming so before you decide to change, make a commitment to measure the conversions and engagement on your existing CDK Global website. This way, if you decide to change, you will have before and after data to support your decision or to debunk performance claims by a new website provider. This podcast has a supporting article that can be found on LinkedIn. http://bit.ly/33Lm4Uw
On today's podcast I interviewed Max Steckler, General Manager of DealerFire Digital, a division of DealerSocket. Max is a leader in automotive retail technology and I was very interested to learn why he joined DealerFire after a long career at CDK Global. Join me for an interesting conversation about DealerFire, which was one of the first companies in automotive retail to win an AWA Award, back in 2009.
This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/
DealerOn, Dealer.com, DealerInspire, and CDK Global have created new packages for GM dealers to select for their online marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier and make an intelligent choice. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Palm Beach Florida. Call 732-450-8200 for registration information.
This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/
DealerOn, Dealer.com, DealerInspire, and CDK Global have created new packages for GM dealers to select for their online marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier and make an intelligent choice. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Palm Beach Florida. Call 732-450-8200 for registration information.
This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/
DealerOn, Dealer.com, DealerInspire, and CDK Global have created new packages for GM dealers to select for their online marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier and make an intelligent choice. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Palm Beach Florida. Call 732-450-8200 for registration information.
This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/
DealerOn, Dealer.com, DealerInspire, and CDK Global have created new packages for GM dealers to select for their online marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier and make an intelligent choice. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Palm Beach Florida. Call 732-450-8200 for registration information.
I sat down with Dan Moore, President of Vistadash, to get an update on his quest to help dealers find marketing waste, improve marketing outcomes, and increase showroom visits. It is wonderful to hear that more dealers are willing to invest in the education needed to learn how to interpret their own marketing data. This knowledge improves the bottom line. Dan will also be speaking at the 2019 Automotive Analytics & Attribution Summit (AAAS) in November in Palm Beach.
I had the pleasure to interview Kevin Bacon from Comcast Spotlight on the future of automotive video marketing. There are many new opportunities for auto dealers with data-driven linear video, premium video, and Over the Top (OTT) video offerings. If you have been having difficulty understanding the many OTT offerings on the market, I strongly encourage you to listen to this show. Kevin will also be speaking at the AAAS in November.
I sat down with Devin Daly, CEO of SpinCar to discuss the importance of making a simple, but important change in vehicle merchandising that makes the car the star! Many online retailers use 360 spin technology to sell products and yet dealers have ignored this strategy! Guess what, Carvana uses 360 spin technology. You will not want to miss this conversation, especially for dealers who want to create a modern retail experience.
Today I sat down to interview Frankie Russo, CEO and Founder of 360° Auto to discuss the evolution of digital marketing in the automotive industry. Frankie has founded a number of companies and his latest project seeks to deliver the Return on Ad Spend (ROAS) that dealers have been asking for since the start of online advertising. Frank and the 360° Auto team will also be participating at the 2019 Automotive Analytics & Attribution Summit (AAAS), Nov 17-19th in Palm Beach Florida. https://automotiveattributionsummit.com/
When CDK Global announced their plan to spin off (sell) their automotive digital marketing and website business, CDK customers were taken by surprise. I was surprised as well! So, I sat down with Jen Cole, Sr Vice President at CDK Global, who heads up this Division to get some answers for dealers. This candid interview was granted without any restrictions, so take a few minutes to listen to my questions and please share this podcast with your peers. Dealers can also get some face-to-face time with Jen at the 2019 Automotive Analytics & Attribution Summit (AAAS) in November. https://automotiveattributionsummit.com/
On today's podcast we sat down with Mike Annable, CEO of ROI Detective, to discuss how he is using Google Data Studio to help dealers obtain insights from their Google Analytics data. Mike will be conducting a full-day workshop at AAAS in November on using Google Data Studio in the automotive industry. Get registered to attend AAAS and a premium ticket gains you access to Mike's class on Sunday.
Auto dealers can see lift in brand search and website engagement in Google Analytics if they first clean up their traffic with UTM tags. Using Google Analytics, Google My Business, and Search Console dealers can see how their traditional marketing channels relate to branded search levels.
I had the pleasure to interview Mo Zahabi, Sr. Director Product Consulting for Digital Retailing and Cox Automotive to learn more about the evolution of their modern retailing software. Dealertrack and Cox Automotive were two of the first companies that offered online selling tools to consumers and now the field is crowded. How does Cox plan to stand out from their peers? Take a few minutes to listen to this interview as I ask some hard questions about data integration with the Cox Automotive suite of products.
Listen to my interview with Mike Cavanaugh, Executive Vice President of MAXDigital. The landscape of automotive digital retailing has changed, and as dealers need help adapting to it, MAX Digital can assist with a broad suite of software solutions. Take a minute to learn about how Mike and his team are helping dealers create a modern retail experience for consumers.
Listen to my interview with Rusty West, President of Market Scan, a company that has developed innovative data solutions that power today's online e-commerce and digital retailing platforms. Don't miss this deep dive into how digital retailing gets the accurate data it needs to create penny perfect pencils online. Rusty has been in the business for 30+ years. He started Market Scan offering dealer's desking tools and now they calculate 2+ billion payments a month with their mScan API. You will appreciate his perspective on the future of automotive retail.
Today I released my interview with Ben Hadley VP of Strategy at Prodigy Software who has developed an innovative digital retailing platform. Prodigy has solved one of the biggest challenges in a modern retail strategy: a seamless showroom handoff! Don't miss this high energy interview with Ben and learn about one of the fastest growing digital retailing platforms on the market.
I had the chance to sit down with Eric Giroux and Logan Nichol from DealerSocket to discuss Precise Price which is a deeply integrated digital retailing platform. The fact that all online pricing/updates presented by Precise Price are using the same pricing engine that the dealer uses in the store gives this product a very interesting competitive advantage. Especially for dealers who have been using their desking tools for years. Take a minute to listen to my conversation regarding the future of automotive retailing with Eric and Logan.
We had the opportunity to sit down with Mike Eggerling from CDK Global to talk about Connected Store, their digital retailing platform. With CDK's acquisition of ELEAD1ONE in 2018, everyone is interested to see how ELEAD and CDK technologies will merge to create a modern retail experience. Take a few minutes to listen to our conversation on my 20-part series on automotive digital retailing.
On today's podcast we sat down with Sam Vukas, Senior Product Manager at Dealer eProcess to discuss their digital retailing solution called SARA. The company has combined their popular trade-tool, soft pull credit technology, and integrated feeds for OEM incentives, rebates, finance rates, and F&I products to create a modern retail experience online and in the showroom. Let's spend a few minutes to hear from Sam about the future of automotive retail.
We had the opportunity to speak with Joe Chura, CEO of Dealer Inspire, about their digital retailing platform called Online Shopper. Joe has been evolving Dealer Inspire's innovative approach to giving consumers a more enjoyable shopping experience over the past few years so he has a great deal of experience to share. Don't miss this lively conversation on how Dealer Inspire plans to help dealers create a modern retail experience.
DMSC is coming up quickly (May 19-21st) and we will be showcasing the leading digital retailing technology, developers, and dealers who are working to create a modern retail experience. I decided to accelerate the publishing of this podcast prior to the conference. Steve Zabawa, is a Dealer Principal and co-founder of WebBuy. Since many DR solutions are built from fin-tech companies, I strongly encourage you to listen to Steve's dealer viewpoint and the evolution of WebBuy which powers his stores and dealers around the country.
On today's podcast we had the chance to speak with Tim Cox, co-founder of CarNow, to discuss their powerful digital retailing software called BuyNow. Their in-dealership experience and unique approach to creating a modern retail experience is helping their customers sell more cars, because their solution is the extension of their popular online concierge service. When we spoke with dealers, they raved about BuyNow so now it’s time for you to learn more about it.
On today's podcast we interviewed Ryan Osten from Gubagoo about their innovative approach to creating a modern retail experience for auto dealers. Most dealers know Gubagoo from their online communication platform but now they have raised the bar giving dealers new tools to allow consumers to purchase cars online.
Matt Weinberg, SVP of Consumer Experience at Drive Motors, joins the PaschOn podcast to discuss their technology and field experience with helping dealers create a modern retail experience. Dealers who want to increase sales and reduce online roadblocks which discourage in-market shoppers should listen to our conversation on digital retailing in the automotive industry.
Join with me as I interview Andrew Tai, CEO of MotoInsight on today's podcast. This is the 6th installment in a 20-part series of interviews with leaders who are helping dealers create a modern retail experience. MotoInsight powered the Genesis online buying program in Canada years ago and have a competitive edge and keen insights on how to make it easier for consumers to purchase a vehicle partially or fully online. MotoInsight will also be attending the 10th Annual Digital Marketing Strategies Conference (DMSC) in May in the Napa Valley.
On today's podcast we had the opportunity to speak with Andrew Gordon, CEO and Founder of Dealer Science. Andrew grew up in the car business and built Dealer Science to solve problems that he observed in the dealership. If you want to get true insights from his journey from "dealer kid" to entrepreneur, listen to this new podcast. TrueCar purchased his company in 2018.