The Authority Insider Podcast: Recent Episodes
Matt Wolfe
Each week, Matt Wolfe brings in successful entrepreneurs who have managed to build a brand and become a credible authority in their niche. He picks their brains and gets them to distill their influence and their authority in to a simple strategy that anyone could follow. Now you can follow in the footsteps of those who have built massive brands.
Bob Serling is the founder of Profit Alchemy. He helps business owners and entrepreneurs increase their profits with no cost and no risk. While he loves to help his marketing clients get far better results by marketing less, his real passion is product development.
Bob has been fortunate to have developed a skateboard toy featuring Tony Hawk and 6 other skatebaord brands, the most highly used testing and assessment software in the online training industry, insurance products, household goods, licensed marketing campaigns and more.
Today, we have Bob Serling on the show to discuss his stories and philosophies on business. Bob will tell us his strategies to get more Joint Ventures - getting paid to build relationship and to promote your products.
This is the last Authority Insider Podcast! However, my podcasting career is not done. We've got a ton of great interviews and training on the way. Listen in for all the details.
Connor Gallagher is my go-to copywriter. He writes the sales copy for all of my information products as well as for a lot of the clients in our agency business. I brought him to discuss how he writes copy that so accurately connects with my ideal customer and he completely breaks it down...
We got so deep into it that we decided to do a live followup in the coming weeks. Make sure you check out ConnorGallagher.me for more details about that!
Here's what you'll find in today's actionable episode:
- The killer list direct-marketers that Connor learned from
- The quirky story of Connor’s first sales letter
- Why you shouldn’t use high-brow names to describe your products
- Some counterintuitive advice about following other success cases
- Connor’s definition of “copywriting”
- What it means to have a buyer’s persona
- Why even the best sales letter can fall flat, if you don’t have this thing going for you
- How to reverse-engineer your copy to the hopes and dreams of your audience
- The best places to find your audience talking about their problems
- How to personalize your copy and make it believable
- What not to do when describing the problem
- Why most people completely overlook this page on their website
- An amazing method to develop and list and learn about your customers at the same time
A few years back, I had Pat Flynn hanging out with me for one of my early podcasts. This episode is actually no longer available anywhere else so I thought it would be cool to get this episode up and online for you to enjoy in Authority Insider!
For this episode of Authority Insider I spoke to business guru Scott Oldford. Scott’s one of the most remarkable people who’s been on the show so far. His career as an entrepreneur started when he was just seven years old and set up a business selling eggs from home.
Scott didn’t stick with eggs; by the age of 16 he was running an online programming and marketing business, and had picked up a lot of recognition including an American Express Innovator Award.
Of course innovation is always challenging, and Scott’s run into a few challenges along the way. At one point he was nearly $750,000 in debt. In fact that was just over three years ago – but in 14 months he had built a new company that was already bringing in close to $1 million in revenue.
Now Scott is showing entrepreneurs how to build effective online marketing funnels using the methods he developed for his own businesses. He’s already helped more than 5,000 businesses to grow, and he plans to help a lot more.
Scott is a huge believer in the power of simplicity; he eats the same things every day, and he owns a whole two pairs of jeans and three shirts.
Here are some of the things Scott and I discussed:
- Why entrepreneurs earning around $200,000 are so much fun to be around
- Equity, conflict of interest and the benefits of cash
- Why entrepreneurship isn’t sexy
- The limits of podcasting as a way of building a business
- Why an audience is useless unless you train them to buy
- What makes you any different? – The importance of having a value proposition
- Fake intimacy, and how people go wrong with automated mailing tools
- What to expect from an agency
- Why an agency is an inefficient way to get leads
- Scaling an agency – is it possible?
- Designing a marketing funnel
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How a traditional funnel works
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Creating a smart funnel – slow and fast lanes
- Streaming leads into lanes
- Turning entrepreneurs into marketers
Quote Contest
Listen to this podcast episode, tell us your favorite quote from the episode and win a $10 Amazon gift card. Simply type your favorite quote from this episode into the comments section below. If we choose your quote and share it on our Instagram page here, we will shoot you a gift card for $10 to be used on Amazon.com. Since this contest is so new, and there are not a lot of comments yet, your chances of winning are huge!
Links on this page may be affiliate links. If you purchase anything after clicking through on any links, you can assume that I am probably being compensated. However, it does not affect the price that you pay for the product.
From time to time, I'd like to make quick and random episodes about what I'm up to and what's working now in my business.
Today, I talk about what's working in the content marketing agency, the funnel strategies that are currently working well, updates to the Content Business Machine, and my affiliate marketing strategy.
Enjoy!
Jarrett Stevenson’s story starts out like many other Americans. He grew up in the small, rural town of Avery, California. In his early adulthood, he lived the “starving artist” life as an aspiring musician and singer/songwriter. Over time, and through perseverance, he became a leading expert in internet marketing for hundreds of ecommerce companies. He has helped businesses around the world market and sell their products online, with sales reaching well into the 7 figures and beyond.
Moreover, Jarrett has spent countless hours helping individuals increase their income revenue through his one-on-one coaching programs – many of which have earned 6 figure incomes in as little as 4 months. Jarrett’s coaching tips and advice provide aspiring ecommerce business owners with actionable strategies, many of which he has used throughout his own career.
Currently, Jarrett resides in beautiful Seattle, Washington and works as part of a global, collaborative team of ecommerce coaches at David Cavanagh’s Best Coaching Program.
Please welcome Jarrett Stevenson, the eCommerce Magician to the show!
Links:
- http://bestcoachingprogram.weebly.com/bcp-faculty-continuation.html
AI051 9 ‘Outside The Box’ Ways To Use Video In Your Business
Welcome back to the Authority Insider podcast! In our last episode, I spoke with Joey Xoto about online video production and this conversation and questions from our wonderful listeners. Today, I want to answer some of those questions that you asked – specifically, the question of how I use videos to promote my business.
There are a lot of ways that you can use videos when marketing your business. All it takes is a little creativity!
So without further ado, here are the 9 ways I use videos to promote my business.
1) Create Video Versions of Your Blog Posts
- You can repurpose your blog posts into video posts (also called Vlogs)
- Create slides from your blog posts
- Create Screen Capture Tutorials (works well for technical blog posts – show your readers how to complete each step!)
2) Video Interviews
- Use eCamm Skype Call Recorder (Mac program to record Skype calls)
- Use Pamela (PC program to record Skype calls)
- Video record your in-person interviews
3) Teach
- Create screen capture video tutorials
- Create whiteboard video tutorials
- Use these videos for Facebook Ads
4) Daily Life Videos
- Snapchat
- Periscope
- Facebook Live
5) Use Videos to Sell Your Product
- VSL’s
- Talking Head Videos
- Whiteboard Sales Videos
6) Video Testimonials
- Ask your previous clients to record a quick, 30-second video testimonial for you
7) Video Press Release
- Find something newsworthy in your business
- Have a press release written about it
- Contact prREACH
8) Use Videos to Connect with People
- Adds a personal touch to your letter of introduction
- Create tutorial videos for your new outsourced team members
9) Animation Videos
- Viddyoze (Plus my bonuses)
This episode was sponsored by Joey Xoto’s Videos
Ian Chandler is an author and professional content marketer from Kent, Ohio. He is currently studying English at Kent State University, but has already published his first book: “The No B.S. Guide to Freelance Writing.” He has written several articles and blog posts aiming to help other freelance writers learn the basics of getting started in the industry and works closely with several businesses on their content marketing strategies, list building, and lead generation strategies including Haircut Inspiration. He is the editor for Nukeblogge – an online blog dedicated to helping people learn more about blogging, freelancing, and content marketing – as well as a contributing writer for Freedom With Writing. His work has also appeared on sites like The Penny Hoarder and TechGyo.
Please welcome Ian Chandler to the show!
Links:
http://ianchandlerwriting.com/
https://www.linkedin.com/in/ianchandlerwriting
http://nukeblogger.com/author/ianchandler/
http://www.freedomwithwriting.com/freedom/author/ianchandler/
Books:
https://www.amazon.com/No-B-S-Guide-Freelance-Writing-ebook/dp/B01AYQZV6M
Elon Bomani started her successful real estate investment career with just a few dollars in her bank account. Through hard work, determination, and a desire to achieve her dream of building a successful career, she spent time reading as much as she could about wealth-building and empowered herself to achieve success. In a matter of a few short years, Elon went from having a mere $36 to her name to having a net worth of around $2 million. She attributes much of her success to learning wealth-building techniques through researching other wealthy investors and entrepreneurs, learning the real estate investment market, thinking creatively, and following the advice of some of her close friends and family.
Now, Elon Bomani is the owner of four successful companies while home-schooling her children and delivering powerful public speaking engagements that both inspire and empower others to achieve their dreams, live a healthy life, and build the wealth they deserve.
Please welcome Elon Bomani to the show!
Links:
https://mauthor.wordpress.com/2008/06/14/from-rags-to-riches-elon-bomani/
https://www.linkedin.com/in/drbomani
https://twitter.com/ElonBomani
https://www.facebook.com/elonbomani
https://www.facebook.com/elonbomanifans/
http://www.thepajamamomma.com/
Books:
Dynamic Diva Dollars
Amazon: http://www.amazon.com/Dynamic-Diva-Dollars-Elon-Bomani/dp/097882881X
Top Raw Food Recipes: Nutritious & Delicious Raw Breakfast Recipes
Amazon: http://www.amazon.com/Top-Raw-Food-Recipes-Nutritious-ebook/dp/B00770WUF4/ref=asap_bc?ie=UTF8
Top Raw Food Recipes: Nutritious & Delicious Raw Lunch Recipes
Amazon: http://www.amazon.com/Recipes--Nutritious-Delicious-Lunch-Recipes-ebook/dp/B007851ZU4/ref=asap_bc?ie=UTF8
Top Raw Food Recipes: Nutritious & Delicious Raw Dinner Recipes
Amazon: http://www.amazon.com/Recipes--Nutritious-Delicious-Dinner-Recipes-ebook/dp/B00787AUJE/ref=asap_bc?ie=UTF8
Top Raw Food Recipes: Nutritious & Delicious Raw Appetizer Recipes
Amazon: http://www.amazon.com/Raw-Food-Recipes-Nutritious-Delicious-ebook/dp/B0078GBPO4/ref=asap_bc?ie=UTF8
Top Raw Food Recipes: The Entire Raw Enchilada Series
Amazon: http://www.amazon.com/Food-Recipes-Entire-Enchilada-Book-ebook/dp/B0078ISGCQ/ref=asap_bc?ie=UTF8
Top Raw Food Recipes: Nutritious & Delicious Raw Holidays Recipes
Amazon: http://www.amazon.com/Top-Raw-Food-Recipes-Nutritious-ebook/dp/B0078A1E2S/ref=asap_bc?ie=UTF8
Top Raw Food Recipes: Nutritious & Delicious Raw Dessert Recipes
Amazon: http://www.amazon.com/Top-Raw-Food-Recipes-Nutritious-ebook/dp/B0078H52NI/ref=asap_bc?ie=UTF8
Wealth Chants: Chanting your way to an abundant life
Amazon: http://www.amazon.com/Wealth-Chants-Elon-Bomani/dp/0978828801/ref=asap_bc?ie=UTF8
Kevin Madison is a successful marketing expert and consultant based in Las Vegas, Nevada. He is the founder of three companies – Love and Light Always, 98Connect, and The KGM Group, LLC. Kevin is as passionate about strategic marketing as he is about love, divinity, and God. His commitment to his values and beliefs throughout his life and business adventures is what sets him apart from other marketing experts.
Kevin has helped dozens of well-known brands improve their marketing strategies and increase their revenues past the 7-figure mark for over eight years. His experience, style, and expert advice is an asset to any business that requests his services.
Please welcome Kevin G Madison to the show!
Links:
https://thekgmgroup.com/welcome
https://loveandlightalways.com/philosophy
https://www.linkedin.com/in/kemadison
https://twitter.com/kevinmadison
https://www.facebook.com/LoveandLightAlways/
https://twitter.com/lovelightalways
https://www.pinterest.com/lovelightalways/
https://www.instagram.com/kevin.madison/
https://plus.google.com/u/0/108221664452491494102
https://www.facebook.com/TheKGMgroup/
https://twitter.com/thekgmgroupllc
Software entrepreneur Paul Clifford has over 25 years of experience building, growing, and maintaining desktop and mobile software apps for marketing firms around the world. Before starting his highly successful online marketing software company, KudaniCloud, he worked as a Chief Technology Officer and Chief Customer Officer with several large companies. He fondly remembers the first software tool that he built, Colleague, for the recruitment industry which has since been sold and resold for several million dollars. Additionally, Paul has been involved in several start-ups over the years, one of which has sold for over $38-Million in 2011 as well as published an e-book to help online marketers learn basic and powerful techniques to build content marketing strategies and techniques that have been proven to improve ROI.
Please welcome Paul Clifford to the show!
Links:
https://www.kudani.com/
http://www.disruptware.com/
https://www.linkedin.com/in/pbannister
https://www.facebook.com/Kudani-570511466319504/
https://twitter.com/kudaniapp
Books:
Content Marketing For Dummies
Download: https://s3.amazonaws.com/kudanibook/Content-Marketing-For-Dummies-Kudani-Limited-Edition.pdf
This week Matt goes solo and takes you though his step by step guide to The Killer Content Agency Process.
Andre Chaperon of Autoresponder Madness drops by the show to tell us how he got in to marketing, as well as how he crafts stories for his emails and how he automates most of his email marketing.
Gonzalo Paternoster is the “Man of Systems.” He has helpedthousands of business owners and entrepreneurs create and implementsystems and processes in their businesses that have transformed theway they work, saving them time and money.
Gonzalo began his career much like many of his clients: anindividual business owner struggling to “do it all” on their own.Although his businesses were very successful, he quickly realizedthat he couldn’t stay a one-man operation for very long – hisbusiness could only grow so much with that mentality. He developedsystems and began outsourcing particular work tasks to others, andonce he did, his business grew exponentially. Now, he teachesentrepreneurs and business owners how to get past the fear ofworking with and hiring others to improve productivity, automateprocedures, and free up personal time to do the things they enjoythe most. He has learned from some of the best minds in theindustry and has incorporated what he has learned as well as theprocesses he has set up for his company into his coaching andmentoring sessions with his clients. He has been featured incountless articles across the internet and dozens of newspapersincluding Yahoo! News, The Miami Herald, and NBC News for hisproven methods and success.
Please welcome Gonzalo Paternoster to the show!
Links:
http://www.manofsystems.com/
https://www.linkedin.com/in/gonzalo-paternoster-8020a27
https://www.facebook.com/gonzalo.paternoster.1
Professional internet marketer, public speaker, and author Aaron Fletcher has spent nearly 20 years fine-tuning his online marketing skills and techniques to deliver quality, actionable advice to his clients. Aaron realized the need for businesses to develop and nurture their online brand through blogging, content generating, search engine marketing, and social media development long before those terms became “key phrases” in the industry.
Aaron took his passion for helping businesses across the nation one step further when he became a public speaker and educator. He travels the country, actively helping individual business owners, companies, and corporation establish and optimize their online marketing techniques through coaching and consulting sessions. Additionally, Aaron publishes a webinar to further help the online business world find success and attract more clients and customers through his proven, actionable techniques, strategies, and templates.
Please welcome Aaron Fletcher to the show!
Links:
http://fletchermethod.com/
http://fletchermethod.com/consulting/
https://www.linkedin.com/in/fletchmonster
https://twitter.com/FletcherMethod
https://www.facebook.com/FletcherMethod
Books:
Direct Link: http://fletchermethod.com/book/
Tony Teegarden
Tony Teegarden is an experienced sales and marketing coach, striving to help other experts, entrepreneurs, coaches, and niche bloggers grow their businesses, increase their profits, and achieve the lifestyle they dream about. He is known for “transforming problems into profits” while helping people make a more heartfelt impact in their business, reaching their ideal clients through simplifying their business strategy.
Tony’s simplified method of helping others achieve their business and financial goals has landed him featured articles in many major publications including FOX, ABC, CBS, The Boston Globe, and The Miami Herald. He has nearly 20 years of experience in sales, and is a strong believer that “selling isn’t something you do to your ideal prospect, but rather, it’s a way of serving them.” This belief is the foundation to his coaching and mentoring methods, and is what he holds responsible for his client’s success.
Please welcome Tony Teegarden to the show!
Links:
http://tonyteegarden.com/
https://www.linkedin.com/in/ateegarden
https://twitter.com/ateegarden
https://www.facebook.com/anthonyteegarden/
https://www.youtube.com/user/anthonyteegarden
https://www.instagram.com/tonyteegarden/
https://www.pinterest.com/tonyteegarden/
Publications:
Amazon Blog Subscription: http://www.amazon.com/Tony-Teegarden-dot-com-Strategies/dp/B00CB4TZLS
Internet marketing sensation Jason Moffatt was not born with a magic wand in his hand. His “rags to riches” story began after losing his job, car, home, and eventually his wife. With no income, no transportation, and no home, he was stuck in a rut and needed to figure out a plan to make a better life for himself. After moving to a secluded area in Portland, Oregon and bouncing from job to job, Jason decided to buckle down and learn the techniques needed to become a successful internet marketer. While his previous business and money-making methods have taught him many valuable lessons about business, money management, and marketing, he attributes much of his current success to other professional marketing gurus who has taught him how to turn his raw marketing talent into a successful career.
Jason is the founder and President of Jason Moffatt, Inc., and online marketing firm dedicated to helping small businesses, entrepreneurs, and creatives grow their online presence through his proven Internet marketing techniques, helping them sell more products, gain more customers, and expand their businesses.
Please welcome Jason Moffatt to the show!
Links:
http://www.jasonmoffatt.com/
https://www.linkedin.com/in/jason-moffatt-2b68133
https://twitter.com/jasonmoffatt
https://www.youtube.com/user/JasonMoffatt
President, Founder, and Financial Coach at Your Dream Realized, Wendy Kim has helped hundreds of people across the nation learn the necessary techniques to get out of debt, budget their money, and achieve their dreams of starting a business and growing their wealth. She is a self-proclaimed “recovering moneyholic” who genuinely understands the overwhelming and stressful feeling of reviewing credit card and bank account statements, worrying how she will provide for her family. After living (unhappily) in debt, frustrated and tired of her financial situation, she decided to take action.
Wendy is an Economics graduate from Georgetown University and has personally trained with Dave Ramsey. She has developed the skills to learn how to take control of her finances, pay off her debt, and build her personal wealth. Now, she passionately coaches other individuals how to take control of their finances and live the life they deserve.
Please welcome Wendy Kim to the show!
Links:
http://www.yourdreamrealized.com/
https://www.facebook.com/yourdreamrealized
https://www.linkedin.com/in/wendy-kim-1247871
https://twitter.com/wendykim2002
Ben Settle
Power copywriter and email marketer Ben Settle has a reputation of delivering powerful email copy to his followers, readers, and clients. He has become known for helping business owners around the globe double their revenue with one affordable secret weapon: Email campaigns. His email campaigns have been tested and used by thousands of business owners and have consistently been proven to work.
Ben is the founder and content writer the comical and informative eMail Players Newsletter, which is packed with information and tips on how business owners can turn their email marketing campaigns from luke-warm contacts into new clients and customers. He has been featured and interviewed on countless podcasts and wrote dozens of featured articles and blog posts spotlighting ways small business owners can improve their sales ratios with email marketing campaigns. Although Ben no longer works directly with clients and business owners, the methods he shares with his email list, blog readers, and podcast listeners have proven time and again to be the diamond in the ruff for many small businesses.
Please welcome Ben Settle to the show!
Links:
http://bensettle.com/
http://www.emailplayers.com/
https://www.linkedin.com/in/bensettle
https://twitter.com/BenSettle
https://itunes.apple.com/us/podcast/antipreneur-ben-settle-show/id812328044?mt=2
Books:
Copywriter’s Crib Sheet – 40 Proven and Tested Copywriting Secrets You can use in Your Ads Today and See Results in Your Bank Account Tomorrow
Amazon: http://www.amazon.com/Copywriters-Crib-Sheet-Copywriting-Tomorrow-ebook/dp/B005XQ5F2E/ref=asap_bc?ie=UTF8
Crypto Copywriting Secrets – How to create profitable sales letters fast – even if you can’t write your way out of a paper bag now
Amazon: http://www.amazon.com/Crypto-Copywriting-Secrets-profitable-letters-ebook/dp/B008I5Q60W/ref=asap_bc?ie=UTF8
Blue Chip Email Secrets – How to make money “at will” almost every time you send an email to your list
Amazon: http://www.amazon.com/Blue-Chip-Email-Secrets-almost-ebook/dp/B008J4Z9VY/ref=asap_bc?ie=UTF8
Crackerjack Positioning: How to Control the Way People Think About You in the Marketplace
Amazon: http://www.amazon.com/Crackerjack-Positioning-Control-People-Marketplace-ebook/dp/B008JI3B1K/ref=asap_bc?ie=UTF8
How to Build an “Instant” Million Dollar Swipe File
Amazon: http://www.amazon.com/Build-Instant-Million-Dollar-Marketing-Direct-ebook/dp/B005U21KNO/ref=asap_bc?ie=UTF8
10 “Street-Smart” Secrets of an Email Marketing Strategist Who Lives and Dies By His Results
Amazon: http://www.amazon.com/Street-Smart-Secrets-Marketing-Strategist-Results-ebook/dp/B004QGYT3S/ref=asap_bc?ie=UTF8
Newbie-Proof Traffic Secrets! 9 Easy Ways to Drive All the Traffic You Can Eat to Your Website
Amazon: http://www.amazon.com/Newbie-Proof-Traffic-Secrets-Drive-Websites-ebook/dp/B008JIL48W/ref=asap_bc?ie=UTF8
How to Get Clients In A Bad Economy: Secret ways to attract an endless flow of new clients and customers in 21 days or less… even when the economy tanks
Amazon: http://www.amazon.com/How-Get-Clients-Bad-Economy-ebook/dp/B004WF56PI/ref=asap_bc?ie=UTF8
Demon Crossfire (The Enoch Wars Book 3)
Amazon: http://www.amazon.com/Demon-Crossfire-Enoch-Wars-Book-ebook/dp/B018OP5ACA/ref=asap_bc?ie=UTF8
How to Write, Produce, and Profit from Print Newsletters
Amazon: http://www.amazon.com/Write-Produce-Profit-Print-Newsletters-ebook/dp/B008J4ZC2U/ref=asap_bc?ie=UTF8
The Affiliate Trump Card
Amazon: http://www.amazon.com/Affiliate-Trump-Card-Ben-Settle-ebook/dp/B008I6JRGQ/ref=asap_bc?ie=UTF8
How to Quickly Get More Business By Being A Local Celebrity
Amazon: http://www.amazon.com/Quickly-Business-Being-Local-Celebrity-ebook/dp/B00YZ1WDBY/ref=asap_bc?ie=UTF8
Selling from the Trenches
Amazon: http://www.amazon.com/Selling-Trenches-Ben-Settle-ebook/dp/B00632IQXC/ref=asap_bc?ie=UTF8
Christian Business Secrets
Amazon: http://www.amazon.com/Christian-Business-Secrets-Ben-Settle-ebook/dp/B004SIRHM4/ref=asap_bc?ie=UTF8
Vampire Apocalypse
Amazon: http://www.amazon.com/Vampire-Apocalypse-Enoch-Wars-Book-ebook/dp/B00RC83CCQ/ref=asap_bc?ie=UTF8
12 “Mish-Mash” Joint Venture Secrets You Can Profit from in as Little as 60 Minutes or Less
Amazon: http://www.amazon.com/Mish-Mash-Venture-Secrets-Profit-Minutes-ebook/dp/B008J59MV6/ref=asap_bc?ie=UTF8
Why You Should Never Give Your Dog A Bone! And Other Secrets of the World’s Healthiest, Happiest, and Most Well-Behaved Dogs
Amazon: http://www.amazon.com/Should-Secrets-Healthiest-Happiest-Well-Behaved-ebook/dp/B004OR1VX0/ref=asap_bc?ie=UTF8
Zombie Cop (The Enoch Wars Book 1)
Amazon: http://www.amazon.com/Zombie-Cop-Enoch-Wars-Book-ebook/dp/B00J0KY6BK/ref=asap_bc?ie=UTF8
Books Recommended:
7 Lost Secrets Of Success – Joe Vitale
Amazon: http://www.amazon.com/The-Seven-Lost-Secrets-Success/dp/047010810X
Obvious Adams - Robert R. Updegraff
Amazon: http://www.amazon.com/Obvious-Adams-Robert-R-Updegraff/dp/B003SHAWNM/ref=sr_1_5?s=books&ie=UTF8&qid=1459954598&sr=1-5&keywords=Obvious+Adams
Free From Matt!
10 Step Blueprint For Building Authority In Your Niche
Visit:
http://www.AuthorityInsider.net
Special episode today - Loz James of the Content Creator interviews yours truly - Today we cover everything you need to become the master of your content marketing business and dive deep in to the "how to" of succeeding.
Grab a pen and paper, this is a note-taking episode!
Special episode today - Loz James of the Content Creator interviews yours truly - Today we cover everything you need to become the master of your content marketing business and dive deep in to the "how to" of succeeding.
Grab a pen and paper, this is a note-taking episode!
Entrepreneur Brandee Sweesy loves Google Hangouts – so much so that she has built an entire online business helping other entrepreneurs and business owners improve their marketing efforts, engage their audiences, and increase their revenue by teaching them how to incorporate and use Google Hangouts, and specifically YouTube ads, in their businesses. She has been named as a “Hangout Marketing Expert” by several key industry influencers and has been interviewed dozens of times by well-known podcasters including Michael Stelzner of Social Media Examiner.
Brandee is an upbeat, professional marketing and personal development expert passionate about helping other business owners and entrepreneurs excel in their business. When she’s not helping aspiring and established entrepreneurs, she can often be found with her “nose in a book” reading and studying, learning new ways to help people achieve success, and today she goes through Matt’s YouTube channel and give actionable advice that you can use for your YouTube channel. Get out your notepads – this episode is chock full of actionable steps to improve your YouTube channel andincrease your conversions and listenership!
Please welcome Brandee Sweesy to the show!
Links:
http://brandeesweesy.com/
https://www.linkedin.com/in/brandeesweesy
https://twitter.com/BrandeeSweesy
https://www.facebook.com/BrandeeSweesyFP
https://www.youtube.com/user/BrandeeSweesy?feature=mhee
https://www.pinterest.com/brandeesweesy/
https://plus.google.com/+BrandeeSweesy
10 Step Authority Building Blueprint
http://www.authorityinsider.net
Enter your email and Matt will send you the Authority Building Blueprint for FREE
YouTube Tips And Tricks:
http://www.vidiq.com
Books:
Do The Work – Steven Pressfield
http://www.amazon.com/Do-Work-Overcome-Resistance-Your/dp/1936891379/ref=sr_1_2?ie=UTF8&qid=1459195732&sr=8-2&keywords=the+war+of+art+pressfield
Turning Pro-Steven Pressfield
http://www.amazon.com/Turning-Pro-Inner-Power-Create/dp/1936891034/ref=sr_1_1?ie=UTF8&qid=1459195787&sr=8-1&keywords=Turning+Pro
The War of Art-Steven Pressfield
http://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026/ref=sr_1_1?ie=UTF8&qid=1459195732&sr=8-1&keywords=the+war+of+art+pressfield
Serial entrepreneur Joe Fier has years of experience working with businesses, helping them increase their revenue through strategic marketing methods. He is the former co-founder of major companies like Togally and Evergreen Profits, Inc, though he is most commonly known for his roles within his current companies: Video Sales Lab and Conversion Deck. His companies have successfully helped hundreds of businesses generate over $50-Million in online revenue as well as raise over $500,000 in investments.
Joe is a creative; the kind of entrepreneur that “thinks outside the box” to achieve amazing results. He enjoys working with other creatives and businesses throughout a variety of other industries. When he’s not busy creating the next mind-blowing online marketing plan for his customers, he can often be found enjoying a healthy workout, meditating, or taking his lovely wife out to dinner for their special date nights.
Please welcome Joe Fier to the show!
Links:
http://www.joefier.com/
https://www.linkedin.com/in/joefier
https://www.facebook.com/thejoefier/
https://www.instagram.com/joefier/
https://www.snapchat.com/add/joefier
https://twitter.com/joefier
Connect With Matt
http://www.AuthorityInsider.net
Dario Cucci
Sales guru Dario Cucci has helped hundreds of business owners throughout his career double their company’s profits for over a decade. His career started out as a waiter and bartender, feeling unsatisfied with the direction of his life and career. From there, he decided to become a personal trainer in the fitness field, although this too left him feeling unfulfilled. Dario became interested in Neuro Linguistic Programming and since then, his career took off in unimaginable ways. His passion for helping business owners achieve better results drove him to become highly successful in his sales career.
Shortly after becoming an NLP Master Practitioner, he began using his newfound skills to help business owners and solopreneurs learn how to use their subconscious mind to make an impact on their company’s bottom line. He has helped thousands of entrepreneurs and well-known businesses throughout Australia and the world achieve successful results in an impressively short amount of time through his powerful coaching and training methods.
Please welcome Dario Cucci to the show!
Links:
http://dariocucci.com/
http://expertfile.com/experts/dario.cucci
https://www.linkedin.com/in/dariocucci
https://www.facebook.com/dariof.cucci
https://twitter.com/dariofcucci
https://www.pinterest.com/dariocucci/internet-marketing-of-the-sales-trainer-dario-cucc/
http://www.instidy.com/d.cucci
https://www.youtube.com/channel/UCqcXEhqD5hfmsEWG6Df_ncw
https://plus.google.com/+DarioCucciF
Tom Morkes
CEO of Insurgent Publishing, Tom Morkes has lived a fascinating life. His story of how he became a highly successful entrepreneur turned CEO of a major publishing company begins long before he decided to use his writing and publishing skills for the betterment of the publishing world. Tom was a United States Army officer and platoon leader, serving his country in an airborne unit. After graduating from the United States Military Academy at West Point and serving five years of active duty, he dived into the exciting world of freelancing and male modeling. He has learned many lessons throughout his military, entrepreneur, and publishing experiences and he shares those lessons with thousands of interested individuals across the country who are seeking a successful career.
When Tom isn’t helping writers and authors publish and market their future bestselling books, he can be found blogging and podcasting about the many lessons he has learned throughout his career. Tom believes that “people need you to instigate.” This is a lesson that he has learned through his military service and applies to his business and lessons. He teaches new and veteran creatives how to take their businesses to the next level through his creative and inspiring blog articles, podcast episodes, books, essays, and newsletters. His lessons have helped thousands of entrepreneurs take action and achieve their dreams.
Please welcome Tom Morkes to the show!
Links:
http://tommorkes.com/
http://insurgentpublishing.com/
https://www.linkedin.com/in/tommorkes
https://twitter.com/tmorkes
https://www.facebook.com/insurgentpublishing
https://plus.google.com/103569796398894014570
Books:
Notes From Seth Godin’s Revolution Conference
Direct Link: http://tommorkes.com/seth-godins-revolution-conference/
Amazon: http://www.amazon.com/gp/product/B00CCYC618/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00CCYC618&linkCode=as2&tag=tommor-20&linkId=I4FJ4Y5DLEW27PP3
The Art of Instigating
Amazon: http://www.amazon.com/Art-Instigating-Audiobook-Included-ebook/dp/B00EUQKVMM/ref=asap_bc?ie=UTF8
Henry Evans - This is a "Flashback Episode" with Henry Evans, one of my personal mentors and someone that I'm in a mastermind with.
In this episode, Henry walks us through his 5-step process to gain an extra hour out of every day. If time management is an issue, listen to this episode!
We also dive into Henry's strategy for writing and launching his own book.
The interview is a few years old but it's just as relevant today as it was the day that I recorded it.
Enjoy!
Armed with a degree from one of the TOP 10 Film Schools in the Country, James Wedmore set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.
After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country. He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.
His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.
Links:
http://www.jameswedmore.com/
https://www.youtube.com/user/jameswedmore
http://videotrafficacademy.com/
https://www.facebook.com/jameswedmore2/
https://www.linkedin.com/in/jameswedmore
https://twitter.com/jameswedmore?lang=en
Books:
The YouTube Marketing Book – James Wedmore
Amazon Link: http://www.amazon.com/YouTube-Marketing-Book-James-Wedmore-ebook/dp/B006XI9BAI
Armed with a degree from one of the TOP 10 Film Schools in the Country, James Wedmore set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.
After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country.
He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times. His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.
Links:
http://www.jameswedmore.com/
https://www.youtube.com/user/jameswedmore
http://videotrafficacademy.com/
https://www.facebook.com/jameswedmore2/
https://www.linkedin.com/in/jameswedmore
https://twitter.com/jameswedmore?lang=en
Books:
The YouTube Marketing Book – James Wedmore
Amazon Link: http://www.amazon.com/YouTube-Marketing-Book-James-Wedmore-ebook/dp/B006XI9BAI
Rick Mulready
Rick Mulready is an expert social media marketing entrepreneur living his dream in San Diego, California. He has become one of the most experienced, leading social media marketers in the industry. His career began in the corporate world, working with companies such as Yahoo!, AOL, and Vibrant Media. Now, he focuses his business on helping entrepreneurs and small business owners learn how to embrace social media advertising – specifically Facebook ads – and use this targeted approach to help his clients grow their businesses ten-fold.
In addition to empowering small business owners with proven methods to make their Facebook ads work better and save them money, Rick also provides coaching and training courses to thousands of people around the world. Additionally, he hosts two highly popular podcasts – the Art of Paid Traffic and Inside Social Media – which further help entrepreneurs learn the ropes on social media marketing and creating compelling Facebook ad campaigns. Between his blog, podcasts, training courses and coaching techniques, thousands of new and experienced entrepreneurs and small business owners have grown their businesses beyond their wildest dreams.
Please welcome Rick Mulready to the show!
Links:
http://rickmulready.com/
https://www.facebook.com/rmulready
https://twitter.com/rickmulready
https://www.youtube.com/user/IRockPaidTraffic
https://www.linkedin.com/in/rickmulready
https://www.pinterest.com/rickmulready/
Nick Loper
Side hustling guru Nick Loper started his career like many of us, working a ‘normal 9-to-5’ job while moonlighting on the side. What sets him apart from thousands of other side hustling entrepreneur, though, is that he has learned the tricks of the trade that have allowed him to quit his day job and focus his energy strictly with his businesses. Currently owning about eight businesses, Nick has become a side hustling guru, determined to help others find financial freedom by mastering the side hustle. He has been featured in several major publications including The New York Times, Fortune Magazine, and Entrepreneur Magazine as well as presented on Tedx.
Nick is the Founder and “Chief Side Hustler” at Side Hustle Nation, an online community filled with new and veteran side hustling entrepreneurs with one common goal: to help each other grow their businesses exponentially through idea and tip sharing, networking, and offering valuable support throughout each stage of business growth. Nick is extremely active in this community group and shares some of the information and tips he has learned while growing his businesses with his members. Through his community, blog posts, and podcasts, he has helped thousands of people around the world find their path to financial freedom through side hustling businesses.
Please welcome Nick Loper to the show!
Links:
http://www.sidehustlenation.com/
https://www.linkedin.com/in/nickloper
https://www.facebook.com/SideHustleNation
https://twitter.com/nloper
https://plus.google.com/u/0/+NickLoper/posts
https://www.pinterest.com/sidehustle/
Books:
The Side Hustle Path: 10 Proven Ways to Make Money Outside of Your Day Job
Amazon: http://www.amazon.com/Side-Hustle-Path-Proven-Outside-ebook/dp/B00U867I3S/ref=asap_bc?ie=UTF8
Work Smarter: 500+ Online Resources Today’s Top Entrepreneurs Use to Increase Productivity and Achieve Their Goals: Updated and Expanded for 2015
Amazon: http://www.amazon.com/Work-Smarter-Resources-Entrepreneurs-Productivity-ebook/dp/B00KMFAX0U/ref=asap_bc?ie=UTF8
Virtual Assistant Assistant: The Ultimate Guide to Finding, Hiring and Working with Virtual Assistants
Amazon: http://www.amazon.com/Virtual-Assistant-Ultimate-Finding-Assistants-ebook/dp/B008WAKDAC/ref=asap_bc?ie=UTF8
The Side Hustle Path Volume 3: 10 Proven Ways to Make Money Outside of Your Day Job
Amazon: http://www.amazon.com/Side-Hustle-Path-Proven-Outside-ebook/dp/B010BUG9LW/ref=asap_bc?ie=UTF8
The Side Hustle Path Volume 2: 10 Proven Ways to Make Money Outside of Your Day Job
Amazon: http://www.amazon.com/Side-Hustle-Path-Proven-Outside-ebook/dp/B00UO1Q2N4/ref=asap_bc?ie=UTF8
The Side Hustle Path Volume 4: 10 Proven Ways to Make Money Outside of Your Day Job
Amazon: http://www.amazon.com/Side-Hustle-Path-Proven-Outside-ebook/dp/B018YN02UC/ref=asap_bc?ie=UTF8
The Small Business Website Checklist: A 51-Point Guide to Build Your Online Presence the Smart Way
Amazon: http://www.amazon.com/Small-Business-Website-Checklist-51-Point-ebook/dp/B00GHQZOKM/ref=asap_bc?ie=UTF8
Treadmill Desk Revolution: The Easy Way to Lose Up to 50 Pounds in a Year – Without Dieting
Amazon: http://www.amazon.com/Treadmill-Desk-Revolution-Without-Dieting-ebook/dp/B00CJJDCSW/ref=asap_bc?ie=UTF8
Vanessa Simpkins went from a 26-year-old bankrupt former bartender living in a dangerous neighborhood to living the dream of a wealthy, successful entrepreneur in just a few short years. Her passion for finding success as a solo practitioner while travelling the world started to pay off after she began earning $900 per day. However, the problem was: She was still selling mops!
After doing some thorough research and applying her newfound knowledge in marketing and the law of attraction, she quickly began to see the incredible impact that these lessons have had on her business. Now, Vanessa shares her knowledge with other entrepreneurs around the world through coaching, public speaking, as well as several books she has authored. Vanessa has helped hundreds of solo practitioners, speakers, event planners, authors, and real estate agents learn how to build on their current business model while generating more, consistent cash flow by attracting better, higher paying clients.
Please welcome Vanessa Simpkins to the show!
Links:
http://takeyourpowerbacknow.com/
https://www.youtube.com/user/vanessasimpkins
https://twitter.com/vanessasimpkins
https://www.facebook.com/BikiniBusinessCoach/
https://www.linkedin.com/in/vanessasimpkins
Books:
Take Your Power Back Now!: How to Overcome Your Resistance To Creating a Life You LOVE: The Ultimate Confidence Guide for Women
Amazon: http://www.amazon.com/dp/B00PKD0A16
From bankrupt to $900 a day selling mops. Rising entrepreneurs how to mop up on cash in any economy!
Amazon: http://www.amazon.com/bankrupt-selling-Rising-entrepreneurs-economy/dp/0986486507/ref=sr_1_fkmr0_1?ie=UTF8&qid=1298410959&sr=8-1-fkmr0
Elon Bomani started her successful real estate investment career with just a few dollars in her bank account. Through hard work, determination, and a desire to achieve her dream of building a successful career, she spent time reading as much as she could about wealth-building and empowered herself to achieve success. In a matter of a few short years, Elon went from having a mere $36 to her name to having a net worth of around $2 million. She attributes much of her success to learning wealth-building techniques through researching other wealthy investors and entrepreneurs, learning the real estate investment market, thinking creatively, and following the advice of some of her close friends and family.
Now, Elon Bomani is the owner of four successful companies while home-schooling her children and delivering powerful public speaking engagements that both inspire and empower others to achieve their dreams, live a healthy life, and build the wealth they deserve.
Here's just a few of the things that we discussed on this episode...
- The thing people look for from people they do business with.
- How authenticity built Elon's business.
- The mindset shifts that need to happen to be successful in business.
- Ways to get mentors into your sphere of influence.
- How to bring additional accountability into your business to force success.
- The reason that you MUST start listening to podcasts (get this and watch how quickly your business grows)!
- How do you find the niche of your dreams?
- How to figure out what you should teach (this is a massive golden nugget).
- The lady who makes money showing others how to change diapers... Yea.
- How to get on local tv and local radio for free.
- The resource that you can use to find easy media opportunities.
- Creating "Sound Bites" that media wants to talk about.
- The concept of creating your own reality show to grow your brand.
- How Elon has been featured in movies and tv shows.
- How important is it to get a book published (real talk).
- How to get your book published the easy way.
- The snowball effect when you combine all of these concepts.
- The first thing you should do to start this whole process.
- How to instantly blog on a very credible resource (without approval).
- Bartering for PR services.
- The case for starting your own podcast.
- Plus so much more!
Resources Mentioned * The Pajama Momma * Dynamic Diva Dollars (Elon's Book) * Elon interviews Matt Wolfe * Help A Reporter Out (HARO) * Crush It * Jab Jab Jab Right Hook * Relax into Wealth * Authority Insider Community - Free Cheat Sheet Download * Do you like videos? Here's one...
Drew Burks began his career as a successful real estate broker, but in 2009, he began planning his strategy to get out of the real estate industry and move on to “greener pastures.” He left quickly and burned the bridges behind him in that industry...
In 2010, he developed an internet marketing and business development consulting firm based in San Diego, California, which has grown wildly in popularity.
His firm has helped thousands of business owners how to create new streams of income while increasing existing streams simply by automating their marketing efforts, creating new products, and incorporating systems and Intellectual Property into their business. His consultation services, blog, and other business ventures have helped hundreds of companies across the United States grow their business, and profits, exponentially.
Here's just a few of the things that we discussed on this episode...
- How burning a bridge could lead to your success story.
- Why people are so unhappy with earning a paycheck.
- The reason Matt Wolfe grew a beard (seriously).
- How anyone can get a job if they really wanted to.
- The first people to find when building a team for your business.
- Why you should partner with people instead of hiring everyone.
- How to handpick your ideal clients.
- The exact email that you can use to engage with potential clients.
- The strategy to ramp up anything that you start.
- How to validate an idea for a product.
- How to get paid, before creating a product, to test a market.
- The absolutely ingenious thing that Drew gets people to opt-in for to build his list and test a market (this one thing blew me away and will change the way you think about list building).
- How to vet out products that you promote as an affiliate.
- The systems you should use to automate your business.
- If you do webinars... There's one thing you need to stop doing (pay attention here).
- How to get 50%+ show-up rate on your webinars.
- How to make your automated webinars truly feel like they are live.
- The emails to send after someone registers for a webinar.
- The steps to use on your webinar to help close more sales.
- A handful of NLP strategies that will boost any webinar's conversion rate.
- How much to teach on a webinar vs. how much to pitch on a webinar.
- Plus a whole heck of a lot more!
Resources Mentioned * JustFunnelIt.com * Third Circle Theory * DotComSecrets * The Power of Now * Financial Success * Authority Insider Community - Free Cheat Sheet Download * The version where you can watch us talk.
Travis Sago has actually become a bit of a mentor of mine since we actually created this recording. I was so impressed with what he taught and the advice that he gave that I stuck around after the call with him and we chatted for another 45 minutes. All said and done, I hired him to go deeper with me and further teach me his business and email marketing ways.
Travis is a coach and consultant in all things business. He teaches how to create a large audience, bond with that audience, and then sell valuable products to them. He also runs an agency business where he will help companies write their emails on a purely results basis... Meaning that he only makes money when his emails generate sales... That takes some confidence that you truly know what you're doing.
In this, absolutely value packed, discussion, Travis and I discuss list building, email marketing, sales, affiliate marketing, outsourcing, storytelling, and so so much more. We covered a lot of ground and I truly believe that this episode will become a new "go to" resource for you and your email marketing efforts. There are so many "aha" moments here that I doubt you'll be able to listen through just once...
Here's just a few of the things that we discussed on this episode...
- Travis' process to build a 7-figure business.
- What it means to "take fish from others' ponds and add them to yours".
- The strategy that Travis built to essentially "mint his own money".
- The outside-the-box way that Travis earns his income in his agency business.
- The roles that you should hire to rapidly grow your business.
- How to figure out what your audience really wants (vs. what they say they want).
- The "bucket" analogy for your list building and why most people are focusing on the wrong thing.
- Is it possible to create an infinite ROI?
- How to make it so that ANY traffic source will convert into income for you.
- What metric you should really be focused on when mailing your list.
- Why copywriting is not the magic behind successful engagement and sales.
- The factors that are the most important to make sure you generate sales from your offers.
- How to make sure your list bonds with you and looks forward to your emails.
- The ONLY days you should mail your list (it's not what you think). :)
- Some great ways to tell stories in your emails so that your list bonds with you.
- How often you should mail the same offer to your list.
- Ways to make the same offer feel new over and over again so that you can keep selling it.
- How often should you mail your list?
- Some ways to build the "writing muscle" so you can always have ideas for emails.
- How to use quotes to make your emails engaging.
- Travis' biggest "trick" to be successful with affiliate marketing.
- A structure that you can use to promote affiliate products to your mailing list.
- When to use autoresponders vs. when to use broadcast emails.
- Should you segment your list or mail everything to everyone?
- Plus so much more!
Resources Mentioned * Download Travis' free gift - How to inspire people * SearchQuotes * Start With No * Great Leads * All Marketers Are Liars * Breakthrough Advertising * Straight Line Leadership * Authority Insider Community - Free Cheat Sheet Download * If you wanna see our faces, click here.
Public speaker, consultant, and author Liz O’Donnell is an inspiration to women around the world. She is the General Manager at Double Forte, a marketing firm that specializes in connecting companies to customers through digital, marketing, public relations, and content strategies. She is the founder and author of an award-winning blog, “Hello Ladies,” which was named one of the top 100 websites for women by Forbes, earned the Best of the Net Award by Working Mother Magazine, and the Voice of the Year Award by BlogHer. Her work has empowered and inspired millions of women around the world to learn how to balance life and work.
Here's just a few of the things that we discussed on this episode...
- The thing that will get you more reach than being on TV or magazines.
- Why you need to stop trying to quantify branding efforts.
- Where to blog that gets more traction than Huffington Post.
- The "Trend Jacking" technique to get yourself featured in traditional media.
- A step to increase your potential to get featured in traditional media.
- The types of posts that work on pretty much all media.
- The formulas that works for places like Huffington post.
- The content marketing definition and how to do it correctly.
- How Liz created an award-winning mommy blog.
- The strategy and consistent game plan for a new blog.
- The differences between men and women in the workplace and at home.
- Why negotiation is important at work and at home.
- How to maintain a work life / home life balance.
- The random path that led to Liz's traditionally published book.
- What should be in a proposal to get a book published traditionally.
- The schedule and process that Liz used to write her book.
- The downfalls of being traditionally published.
Resources Mentioned * Liz O'Donnell's Website * Mogul, Mom, & Maid: The Balancing Act of the Modern Woman * Lonesome Dove * Millennials & Management: The Essential Guide to Making It Work at Work * Authority Insider Community * Video on the YouTubes
David Schloss is a powerhouse internet marketer who specializes in Authority Marketing, Social PR, and Video Marketing. He has been rated as one of the top authority marketers in the industry and has created several powerful training programs that have helped teach top entrepreneurs social public relations, video marketing, personal branding, and authority marketing strategies. He is the Co-Founder and CEO of a full-service digital marketing agency, Rampify, and has been featured in several publications including SiteFling and Web-ROI-Guy.
His company is highly successful, having helped hundreds of entrepreneurs and businesses throughout various industries. The training programs and consultation services that David offers have helped thousands of entrepreneurs and corporations generate traffic, increase conversions, build long-term relationships, and expand their company’s growth beyond their imagination.
Here's just a few of the things that we discussed on this episode...
- How an advertising agency business model works.
- How much you spend each day to start running Facebook ads.
- The Facebook ads manager vs. boosting a post.
- Keyword research strategies to perfectly target your ads.
- What SEO has to do with advertising.
- How to know if you can target a specific audience.
- The images that work really well for Facebook ads.
- A killer little trick to use videos that look like images.
- How David went from broke to increasing revenue by 300%.
- What to do if you want to LOSE all your clients in your business.
- The mental shifts that had to happen to rebuild a business.
- The self-development exercises you can do to get on the right path.
- The daily rituals that will keep the "inner game" on track.
- The visualizations that I did to create my ideal business.
- How to create an incredible brand through videos and stories.
- Why reputation management is so important for your business.
- How to promote a book and get it in front of a ton of people.
- The "book snippet teaser" strategy to create conversations around your book.
- A quick step-by-step strategy to write a killer book.
- Plus so much more!
Resources Mentioned * Rampify.com * David Schloss on Facebook * The Thank You Economy * The 10x Rule * The School of Greatness * The 50th Law * Authority Insider Community * Video
Trevor Turnbull has become quite a social media marketing sensation. In 2009, he left his 9-5 job to follow his dream of working in the sports industry – and he hasn’t looked back since. Since then, he has helped professional athletes use social media outlets as a way to communicate, build their online presence, and create a legacy that will live on long after the game ends. He has also helped thousands of entrepreneurs, business professionals, and job seekers learn how to use the power of the largest professional social media service – LinkedIn – as a means to gain positive results for their careers.
Trevor has worked with countless Fortune 500 companies including General Motors and Bank of Montreal as a LinkedIn consultant, educator, and speaker. He has founded multiple, highly successful companies including Legacy After The Game, has helped grow one of the largest LinkedIn sports focus groups – Sports Networker – and was featured in several publications such as Forbes and Entrepreneur.
Here's just a few of the things that we discussed on this episode...
- How to get a free in-depth training course about LinkedIn.
- The domain name that Trevor gave to Lewis Howes.
- Why to travel around the country interviewing your heroes.
- The big opportunity with LinkedIn that most people aren't seeing.
- How to dial in your LinkedIn profile so that it has a massive impact on your business.
- The "Creeper" feature that's built-in to LinkedIn that you can leverage to grow your sales.
- How to connect with anyone on LinkedIn.
- The process that you should follow to properly engage with someone once you've connected.
- The "tagging" feature that most people don't even know exists in LinkedIn.
- How to ensure that people see the stuff that you share on LinkedIn.
- The 7-step process to systematize your LinkedIn strategy. (This is gold!)
- How to automate a lot of the processes being taught within LinkedIn.
- How to create your own (easier to manage) LinkedIn inbox.
- A system to make sure you constantly stay in contact with key people in your network.
- How to leverage LinkedIn groups like you leverage a mailing list.
- The strategy to use other people's groups to generate income.
- Whether or not to accept every request on LinkedIn.
- How to properly target people with LinkedIn so they see your stuff.
- Plus so much more!
Resources Mentioned * Register For The Free LinkedIn Training * TrevorTurnbull.com * Talk Like Ted * The E-Myth
Mark Evans, The startup marketing guru, has a long history of helping new businesses and organizations hit the ground running with their internet marketing plans. Having been in the content marketing industry for nearly ten years, he has developed the skills to provide startup companies with strategic, tactical storytelling capabilities that drive sales. He has been in the “storytelling marketing” industry since 2008. His professional experience includes working as a newspaper reporter, an entrepreneur, and a startup marketing consultant for hundreds of companies.
Mark is also a published author, having recently written his first book, “Storytelling for Startups.”
Here's just a taste of some of the things that we discussed on this episode:
- The questions you must answer about your brand if you want people to pay attention.
- The phases of creating your brand's story.
- How to discover the story in your product or business that you don't see.
- The reason why you're probably not the best person to write your story.
- Why you should tell people about the things you've done wrong.
- The process you should follow to work through your ideal brand story.
- Using the "hero's journey" to sell more of your products.
- Why you should pay attention to the stories of your competitors and how you can use this information to your advantage.
- When a business should go after public relations.
- Why PR isn't good for every single business.
- A simple process to build a network in order to be featured in press.
- When you story should focus on your founder vs. when it should be focused on the company.
- A process for writing a book passively over time.
- How to market your book and get it in front of a ton of people once it's launched.
- How to get a ton of speaking gigs to promote your book or business.
- How to angle your "About Me" page to make sure people want to buy from YOU.
- What to blog about to make sure that people relate to you.
- Plus so much more!
Resources Mentioned * Mark Evans Website * Story Telling For Startups * Mark Evans on Twitter * Insider Advantage * Authority Insider - Private Community
Stefan Pylarinos is an online entrepreneur, author, life coach, professional speaker from Vancouver. Since his early 20’s, he has had a passion for helping other people achieve balance in this crazy thing that we call life. His first business, founded when he was only 21-years-old, was built on this passion of helping others. While the business didn’t take off as he had hoped, he did learn many valuable skills and lessons about how to run a business successfully.
Stefan is now the founder of two highly successful online businesses – ProjectLifeMastery and KMoneyMastery. ProjectLifeMastery focuses on providing useful tools and resources and actionable strategies to help people refocus and rebalance their life around what he feels are the seven core aspects of a healthy, extraordinary life. It discusses how internet entrepreneurs can make money online, stay motivated and productive while staying healthy and fit throughout their relationships and all other aspects of their life.
KMoneyMastery is Stefan’s Kindle publishing coaching company, which teaches people how to successfully publish their e-books, step-by-step, and make money through Kindle publishing. Both of his companies have become incredibly successful. His passion for helping others achieve their business dreams while maintaining a healthy lifestyle is unparalleled and has helped him become one of the most sought-after speakers and coaches in the industry.
Here's just a taste of some of the things that we discussed on this episode:
- The search engine that's even better than Google.
- The most important thing to work on to create success in your life.
- The mindset differences between those who fail and those who thrive.
- How to quickly create a book from free resources on the internet.
- How to find the best niches to create books in.
- The steps to dial in the title, cover, and description of a book to make sure it sells.
- How to optimize for keywords on Amazon.
- How to split-test your books on Amazon.
- How to use bad reviews to help your book sell.
- A process to outsource the writing of profitable books (and how much to pay for it).
- The optimal word count for your Kindle books.
- How much you should expect to make for each new book you add to the marketplace.
- A game plan to market your books to jumpstart sales.
- The case for pen names vs. using your own name.
- How to build a personal brand when you don't feel like an expert.
- Why "goal reports" are a good idea that force you to grow.
- The reason you should stop writing about the topics people want your to write about.
- Reasons to make "unpolished" videos.
- Plus so much more!
Resources Mentioned * Project Life Mastery * K Money Mastery Course * Your 24 Hour Book Course * Life Mastery (Book) * How to Write a Book in Less Than 24 Hours (Book) * Kindle Money Mastery (Book) * Stefan's Goal Report * The Millionaire Fastlane (Book) * F.U. Money (Book) * The 4-Hour Workweek (Book) * Stefan on Instagram * Authority Insider - Private Community * Watch video
Aaron Pierson is a Digital Brand Strategist, Creative consultant, author, filmmaker, and award-winning designer. He has a passion – a passion for communications and encouraging promotional growth through digital business solutions. At a young age, Aaron learned how to create and design beautiful images and logos on his mom’s computer – landing his first paying client at the age of 10. Since then, he has honed his skills and grown his passion and founded a successful creative agency which grew to over 20 creatives and a full staff of Account Executives.
Aaron got my attention when his new podcast, Branding Like A Boss, popped up in New & Noteworthy in iTunes. I tuned into an episode and was hooked. I then looked at his various websites and social media accounts and saw that he was doing an amazing job at being a brand. His images were consistent, his messaging was clear, his websites were professional... Everything about this guy screamed I know what I'm doing and I AM a brand that you should pay attention to...
It worked... It grabbed my attention. I reached out to him through email and said "I need to have you on the show"... And we made it happen.
This episode exemplifies what I created the Authority Insider podcast and brand for...
The core elements of the Authority Insider brand is that you should become a brand, grow an audience, and provide value... The profits will follow. We dive into actionable strategies that you can use right now to accomplish these goals.
Here's just a taste of some of the things that we discussed on this episode:
- The three tiers to create for everything you sale.
- How to create multiple streams of revenue from your personal brand.
- The three things that every business must focus on.
- Why a personal brand is important.
- How important quality control is for your brand.
- The most important factor every entrepreneur must focus on.
- The daily tasks that will ensure that sales keep coming in.
- Steps to create a best-selling book.
- An exact process to make your podcast explode (I wish I did this).
- How to engineer your personal image to attract the right people.
- Unintentional branding mistakes you need to avoid.
- Shortcuts to create professional self-portraits.
- What images you should have to convey your personal brand.
- The lowest-barrier-to-entry course creation platform.
- The biggest mistake most people make in personal branding.
- Plus so much more!
Resources Mentioned * AaronPierson.com * Branding Like A Boss Podcast * Lee Clow's Beard * Brand Dominance * Aaron on Twitter * Teachable * Authority Insider - Private Community * Watch on YouTube
Aaron's Garage Setup
Casey Zeman is the founder of EasyWebinar and FullScope.tv, an analytics tool for Periscope. As the creator of one of the only Periscope analytics and automation tools on the market, Casey has access to amazing data and insights about Periscope.
In this episode, Casey and I really dive into the authority building power of Periscope. Live streaming is one of the ultimate ways to be seen as a credible expert and thought leader and Casey can back up the tactics with hard data.
Here's just a taste of some of the things that we discussed on this episode:
- The best advice Casey received to jumpstart his online career.
- What is the "Ultimate Authority Builder?"
- How to structure a giveaway on Periscope.
- How to get more followers for your broadcasts.
- The way to title a broadcast to get a ton of showups.
- A strategy to get discovered when you have no followers.
- How to get other influencers to talk about you.
- How to track the effectiveness of your Periscope broadcasts.
- What you should do immediately after broadcasting.
- How to get sponsors for your Periscope broadcasts.
- The future of live broadcasting (this stuff got real fascinating!).
- How to create an entire media empire around Periscope.
- Why you should be paying attention to SnapChat.
- Plus so much more!
Resources Mentioned
* CaseyZeman.com
* FullScope.tv
* EasyWebinar
* Webinar Mini Course
* The School of Greatness
* How to Win at the Sport of Business
* Launch
* DotCom Secrets
* Authority Insider Private Community
(With bonus Periscope training from Casey)
* Here's a video for you
John Lee Dumas is the host of one of the most popular podcasts available on the internet for entrepreneurs. He has made quite an impression. Since 2012, he has interviewed over 1,200 of the world’s most well-known and successful entrepreneurs including Guy Kawasaki, Seth Godin, and Tim Ferris. He has been featured in several publications including Forbes. His show has helped millions of listeners worldwide by interviewing highly successful entrepreneurs that are willing to share success stories as well as their failures. Each episode has actionable advice and strategies for new business owners and professionals.
In this episode of Authority Insider, I do a rapid-fire podcast session with John. I asked the private Authority Insider community what their biggest questions about podcasting were... I then fired off the questions to John one at a time to really make sure everyone had their questions answered. We then moved into discussing the Freedom Journal and how it was created...
You do not want to miss this dense episode, packed with gold nugget after gold nugget!
Here's just a taste of some of the things that we discussed on this episode:
- John's thoughts on the future of podcasting.
- The exact equipment John uses for podcasts.
- The fastest and easiest way to monetize a podcast.
- The process of getting and earning income from sponsors.
- John's workflow to produce 7+ podcast episodes per week.
- How many shows you should launch a podcast with.
- The best advice to kickstart the marketing of a podcast.
- How to accomplish your largest goal within 100 days.
- The process of getting the freedom journal actually produced.
- Why to use Kickstarter to publish a book instead of traditional publishing.
- Plus so much more!
Resources Mentioned * The Freedom Journal * Entrepreneur On Fire * The Ultimate Guide to Podcast Sponsorship * Podcast Launch * My last interview with John * John on Instagram * Authority Insider Private Community * Video Video Video
Parham Nabatian is a marketing guru and the founder of Infinite Communications, currently working as the company’s Chief Marketing Officer. Param lives, eats, and breathes marketing and strategy. Having an education background from the University of California where he earned his Bachelor’s degree in Communications and earned a certificate in Marketing, he enjoys helping businesses strategize and achieve their marketing goals, both on- and offline.
Parham has been recognized in the San Fernando Valley Business Journal as one of the top 20 business leaders under 30 years old. He is known throughout the business community as the “Networking Master.”
Really hang in there on this one. Around 35 minutes in, we start riffing on social media, networking, copywriting, and sales... The golden nuggets start to fly. We really dive in and discuss a true game plan that anyone could use to create strong relationships and sell to your ideal clients.
Here's just a taste of some of the things that we discussed on this episode:
- How to tap into your existing network to start a business.
- The steps that you should take to start a new brand.
- How to use Facebook and other organic social media to land clients.
- Why the language you use effects your brand.
- The reason why personal branding is NOT right for everyone.
- Why you should stop blogging on your own website.
- How to become a master at networking.
- Simple strategies to really connect with anyone in conversation.
- How to truly find your authentic voice for your marketing.
- Plus so much more...
Resources Mentioned * Authority Insider * Infinite Communications * Parham on LinkedIn * Parham on Twitter * Jab Jab Jab Right Hook * Good To Great
Jeff Goldenberg is a small business and entrepreneur expert and author that has helped hundreds of businesses climb the ladder to success. Currently, he is the head of the marketing and growth team at Borrowell, a start-up financial services company.
Jeff and his co-author, Jeff Hayes, recently completed a book called The Growth Hackers Guide to the Galaxy which was backed by a wildly successful Kickstarter campaign. The book features 100 "Growth Hacks" from startups that leveraged insanely creative ideas to scale their businesses and raise awareness for their brands.
This conversation was so much fun and we went in so many different directions on this one. You're going to love Jeff's story and all of the amazing lessons that he's learned along the way!
Here's just a taste of some of the things that we discussed on this episode:
- The "brand extension" strategy that allows you to sell with instant credibility by leveraging other people's brands.
- How to get in contact with the top people at large brands in order to strategically partner with them.
- When to reach out to the big names for maximum potential of success.
- The real key to success when deciding that it's time to build a personal brand.
- What "Growth Hacking" is and why it applies to you, your business, and your brand.
- How to create exponential growth on small budgets through growth marketing.
- Examples of massive companies that have used some of these tactics to create stratospheric growth.
- What the common themes were that came up over and over again, interviewing tons of successful startups.
- How to write a book that will become a massive resource guide.
- An exact formula you can use to reverse engineer how successful a Kickstarter campaign will be.
- What to do to improve your chances of success with a Kickstarter campaign.
- Plus so much more...
Resources Mentioned * Authority Insider * Growth Hackers Guide To The Galaxy * Barrowell * Jeff on Twitter * Choose Yourself * The Startup of You * Traction * The Rich Employee * Video version
Sean Vosler is an affiliate marketing and funnel building master. I wanted to get him on the show because I saw some of the really cool things he was doing with webinars, funnels, automation, squeeze pages, and much more. He's such an experimenter and seems to test everything.
Anyway, to make sure that I got him on the show, I drove to his office, brought my microphone equipment, and interviewed him in person. This is the first time I've done an in-person interview and it was a really fun experience.
We filmed the whole session for Authority Insider members and had some "behind the scenes" type chats on camera. Look for that in the private members area shortly!
Sean and I talked for so long that I decided to break this up into two parts. This is part 2 and we talked about even more cool stuff.
Here's just a taste of some of the things that we discussed on this episode:
- Why Sean creates so many whiteboard videos.
- The thing that Sean is doing to build his personal brand.
- What you should do with every product you promote as an affiliate.
- How to structure consulting deals for maximum return and enjoyment.
- The one thing that Sean did to 3x his business basically overnight.
- How to "teach" people into buying.
- The power of Snapchat and why you should be playing with it.
- Plus more.
Resources Mentioned * Authority Insider * Listen to Part 1 with Sean Vosler * Sean.co * Increase Academy * Copy Hackers * Essentialism * How To Win Friends and Influence People * Insight Selling * Check out the in-person video we made.
On Snapchat If you're on Snapchat, you can actually take a picture of these images inside Snapchat to follow us. Give it a shot... :)
Sean Vosler is an affiliate marketing and funnel building master. I wanted to get him on the show because I saw some of the really cool things he was doing with webinars, funnels, automation, squeeze pages, and much more. He's such an experimenter and seems to test everything.
Anyway, to make sure that I got him on the show, I drove to his office, brought my microphone equipment, and interviewed him in person. This is the first time I've done an in-person interview and it was a really fun experience.
We filmed the whole session for Authority Insider members and had some "behind the scenes" type chats on camera. Look for that in the private members area shortly!
Sean and I talked for so long that I decided to break this up into two parts. This is part 1 and part 2 will be released a few days from now.
Here's just a taste of some of the things that we discussed on this episode:
- The "most interesting man" blog strategy that got Sean started.
- How Sean connected so quickly with so many influencers to build his brand.
- The affiliate marketing tactics that Sean is testing that no one else seems to be using.
- The one tactic that's working so well that Sean actually wished I didn't bring it up.
- How to sell more through not actually selling.
- What Sean does when people come to him and ask for funnel building.
- Plus more (and even more coming in part 2).
Resources Mentioned * Authority Insider * Part 2 of the Interview (Now Available) * Sean.co * Increase Academy * Check out the in-person video here.
Sandro Piancone is an entrepreneur is the truest sense of the word. He owns multiple businesses. He's a speaker, an author, a publisher, and much more. In this session, we dive into all of it! We especially dive into how Sandro rapidly creates books as well as the extra little steps that he takes to make sure he gets the most bang for his buck from those books.
His books have generated millions of dollars for him... Just not all from book sales.
Here's just a taste of some of the things that we discussed on this episode:
- How to build a personal brand using books, speaking, newsletters, and more.
- How to get your book written with practically no time or effort.
- The strategy that takes your self-published book from a "business card" to an asset that generates millions.
- The little known stat about most books that you can leverage to make yours stand out and get people taking action.
- A braindead simple way to put on an event that guarantees people show up.
- Why every business should have a print newsletter and how to create one.
- A strategy behind webinars that will grow your list that no one is using.
- Plus more.
Resources Mentioned * Authority Insider * SandroPiancone.com * Diamond Call Contest * Million Dollar Bookclub * Think And Grow Rich * No BS Wealth Attraction in the New Economy * Sam Walton: Made in America * No B.S. Ruthless Management of People and Profits * Mexico Sales Made Easy * The Video
AJ Roberts has grown to be a bit of a niche celebrity in the fitness world. He's part of the wildly popular podcast, Barbell Shrugged. He was one of the guys behind one of the most popular live events in the marketing world, the Underground Seminar. He's been featured in big publications, magazines, tv and more. His core business is teaching gym owners to systematize and grow their gym memberships.
AJ is kind of a big deal in that fitness world and today we've got him on the show to talk about how he built that celebrity. We also dive into how anyone can look at the bigger picture when building their business and focus on building a conscious business.
Here's just a taste of some of the things that we discussed on this episode:
- The steps that AJ took to build his personal brand.
- The single best piece of advice he has to get featured everywhere.
- Why you should never turn down exposure opportunities.
- How to parlay one brand building opportunity into many more and build momentum.
- How to think bigger than yourself when growing your business.
- Steps you can take to build a conscious business.
- Plus more.
Resources Mentioned * Authority Insider * AJRoberts.com * Conscious Capitalism * Loving What Is * The Way of the Seal * Bold * Transcending the Levels of Consciousness * AJ on Facebook * AJ on Instagram * AJ on Twitter * Watch on YouTube
Alex Berman is the Chief Marketer at Inspire Beats, a company that will send you leads. If you have a business and you need more b2b leads, Alex's company will make the phone ring.
What grabbed my attention about what Alex is doing is how he reaches out to people. He has an incredibly effective method to get influencers, bloggers, and podcasters to respond to him.
Here's just a taste of some of the things that we discussed on this episode:
- How to find the email address of pretty much anyone.
- The exact script you should use to reach out to someone and get a response.
- Why Alex has moved his focus to podcast outreach.
- The single best "trick" to make content marketing work.
- The best subject line to get your emails opened.
- The lessons learned from sending over 1 million cold emails.
- Why conferences are such an underutilized source of business leads.
- Plus more.
After this episode was done, Alex commented that this was such a dense, pure content packed podcast. There's so much good stuff in here!
Resources Mentioned * Authority Insider (Private community and training) * Inspire Beats * Rapportive * Traction * Predictable Revenue * Video Version
Authority Rules - Part 1 2015 is coming to a close and my business looks completely different today than it did twelve months ago. I sold my main business and main source of income. I've been involved in creating multiple new brands. I've started a new podcast. I've created several new products. I've shared my income, my successes, my failures, and everything in between.
I have learned so much... But... I don't do this for me. It's not about me. It's about providing a ton of value and turning any successes or failures that I have into lessons for anyone who follows me.
You can learn from all of the money lost, all of the sleepless nights, all of the stresses, and all of the exciting highs.
What I've done in this episode is distilled the 10 biggest lessons that I've learned in 2015 down into 10 rules.
If you follow these 10 rules, live by them, print them out and read them everyday, and engrain them into what you do in your business, you will be wildly successful in 2016. It's impossible not to be. Do these things and you will build a brand and you will grow your business.
These rules, by their nature, make success an inevitability.
This is the most important episode I've done this year and it will define my business and, if you're set on building a massive brand like I am, should define your business as well.
Resources Mentioned * Authority Insider - Premium mastermind community * The Ben Settle Show
Kate Erickson & John Lee Dumas - This is a special "mega episode". I call it a mega episode because I combined two interviews into a single podcast episode.
Inside the private mastermind group, I did a survey... I asked what topic people were most interested in learning about next. In, what was a completely surprising result, people seemed to want to learn more about podcasting. I would have never had known that so many people were interested in this topic. I'm not sure if it's because they're seeing me do a lot of podcasting or if it's something that they really believe they need to do... Either way, I've got the perfect people to tell you about it.
Back when I was doing the Evergreen Wisdom Podcast with Joe Fier, we interviewed Kate Erickson from Entrepreneur on Fire about how they built and grew their podcast. We also dug into why they decided to create income reports and the effect it has had on their business.
About a year later, Josh Bartlett and I had John Lee Dumas, also of Entrepreneur on Fire, on our show, Beyond The Hype. This time around, John talked about his process for getting guests, how he systematized everything, how much time he actually puts into making the show successful, and he even gives some insights on how YOU could be on his show.
In this "mega episode", you will learn: * How Entrepreneur on Fire was born. * How they managed to get such high profile guests (even before they were big). * The single tactic that has generated most of their marketing traction. * How John and Kate have systematized to consistently produce a show per day. * How they pick the guests that will be on their show. * How they make money from a podcast. * Several other little marketing tricks they use to keep listeners coming in. * And much much more.
I don't call this one a "mega episode" for nothing. There is so much good stuff in here that anyone who's thinking about starting a podcast could use to get ahead in the game.
Resources Mentioned * Authority Insider (Private community and training) * Entrepreneur on Fire * Podcast Launch (Book) * How To Create A Wildly Popular Podcast
Rob Burns - Notice how many people use "credibility" logos on their site? You'll see "Featured in CBS, NBC, FOX..." Ever wonder how they get that credibility?
In many cases, people submitted a press release which was then distributed across all of those platforms. Boom... Instant credibility and instant proof that big media sources are talking about you.
The credibility factor isn't the only benefit of doing press releases. You'll generate some extra traffic, there are some SEO benefits, and there are some strategies to drive paid traffic to those releases for a boost in exposure.
In today's mastermind session, I pick the brain of Rob Burns, founder of PR Reach. He built a business around distributing and syndicating press releases. There are not many people more qualified to talk on the subject.
So grab a pen and paper and get ready to learn some strategies to build some quick credibility!
Resources Mentioned * Authority Insider (Private community) * PR Reach * Video Telepathy * Trust Me I'm Lying (Book) * Propaganda (Book) * How to Write a Super Effective Press Release * Watch the video version
Matt Wolfe - I've decided to lock in the podcast schedule at one new interview every Wednesday for now. I may increase the frequency as the show picks up steam but that's the goal for now.
However, there will be times that I want to present solo episodes where I share thoughts, ideas, or stories.
This is one of those episodes...
It dawned on me that I went straight into interviewing and teaching without ever really giving my story. There's probably a lot of people who don't know me or how I got to where I am today. People discover the show on iTunes or Soundcloud and may have no clue why they should listen to me...
That's why I created today's episode. I wanted to dive into my backstory and explain my story so far as well as where I'm headed.
I get a bit excited and emotional and even a bit vulnerable in this episode because I know there's people that can relate.
Enjoy.
Resources Mentioned * Authority Insider (The private mastermind) * How I Made My First Million On The Internet (Book)
Bradley Will - In this episode, I sat down with Bradley Will, my ex-business partner. We discussed Bradley's journey to become an entrepreneur and the near-disaster that was the catalyst behind it. We talk about Bradley's short stint on a reality show and how that impacted his business. We also dive into the decision to split up Learn To Blog and for Bradley to completely take it over...
I was really impressed with what Bradley has done with Learn To Blog and his new 30 day challenge concept. This challenge has helped him spread the brand, create a ton of new bloggers, and build his own personal authority. Bradley walks us through a step-by-step process on how anyone could create a 30 day challenge in their business and skyrocket their authority.
This episode is a bit longer than most. Bradley and I have a lot of history and a lot of stuff comes up between us that we really haven't talked about since the split of Learn To Blog. There's some vulnerability and transparency in this episode that doesn't normally come out.
Enjoy!
Resources Mentioned * Authority Insider Join the mastermind! * Podcast Contest * Learn To Blog - 30 Day Challenge * BradleyWill.com * Magnetic Sponsoring (Book) * The War of Art (Book) * Aspire (Book) * Watch on YouTube
Chris Martinez - Did you know that you can generate tons of traffic down in Mexico for around $0.05 per click. Did you also know that you can rank your website in Google in Mexico within a matter of days? Running an online business that caters to the Mexican market is truly low-hanging fruit at the moment.
Today's guest, Chris Martinez, is an expert at taking businesses and recreating them in the Mexican market. He's done it with his own business and he's helped others do the same. It doesn't require a ton of effort if you've already got a business that caters to the English speaking market. In most cases, it can be easily translated to cater to the Mexican market and you can capitalize on the cheap traffic and easy SEO.
Enjoy Chris's explanation and strategies for taking your business to Mexico.
Resources Mentioned * Authority Insider (Join the private community and get bonus tutorials) * Website In 5 Days * Website In 5 Dias (Spanish version) * John Lee Dumas (Entrepreneur on Fire example) * E-Myth * No BS Time Management For Entrepreneurs * Delivering Happiness * The 10x Rule * Matt Wolfe Interviewed on ESPN * Watch this on YouTube
Brad Spencer - Want to be a better networker and connector? Brad Spencer has this down to a science. In this episode, I pick Brad's brain to learn how he has been such an effective networker and seems to know just about everyone.
Brad will walk you through the networking philosophy so that you can become a networking and a connector by constantly looking for win-win scenarios with everyone that you meet.
Brad also breaks down, in detail, his system for automating the process of reaching out to people and staying connected.
This is an in-depth training session that will have you feeling like an influencer and a master of networking. The conversation was edited down from close to two hours of conversation between myself and Brad. The entire, unedited, video as well as bonus training directly from Brad is available inside of Authority Insiders.
Resources Mentioned * Authority Insider (Get the full video interview & Bonus Tutorials) * Asana * The Millionaire Real Estate Agent * Essentialism * Watch on YouTube
Navid Moazzez - I had the opportunity to chat with Navid Moazzez of Virtual Summit Mastery and really dive into the concept of Virtual Summits. A virtual summit is essentially an online event in which you pick a niche and interview several thought leaders in that niche. You then allow people to register for the event for free but ask them to pay to have access to the recordings after the event is over.
The benefits of doing a virtual summit are huge. You get to borrow the credibility of the experts you interview as your featured on the screen with them. You create loads of content in a very short amount of time. You have a product that you can sell. Plus, you learn a ton amazing information on a topic that excites you in the process.
Navid has got the process down to a science and he breaks it all down in this episode of The Authority Multiplier Podcast.
Resources Mentioned * Authority Insider - Join the private mastermind! * NavidMoazzez.com * Virtual Summit Mastery * Vimeo * ClickFunnels * Wishlist Member * Watch the video version
Content Marketing This is the first episode of The Authority Multiplier Podcast (Renamed Authority Insider). However, I didn't want this to be your typical "first episode", where it's just an explanation of what the podcast will be. Instead, I wanted this to provide you with valuable tips and advice about becoming an authority in your niche.
The concept behind this podcast is that each week will discuss a different topic around creating authority and building a brand so that you can be the recognized leader in your niche... This means you can command higher prices and be the "top of mind" expert when someone needs the product or service that you or your company provides.
This episode dives into content marketing, why it's important, and how you can quickly get started, even if you don't have a lot of time or ideas for content. It's a topic I've been discussing a lot lately and it's kind of what I'm known for.
Grab a pen and paper, get ready to take notes, and settle in to really learn how to start becoming the authority, starting with content marketing efforts.
Resources Mentioned * Explanation of How I'm Creating This Podcast * Authority Insider * James Altucher * Choose Yourself / Choose Yourself Guide To Wealth * Buzzsumo * Yahoo Answers * Quora * Problogger Job Board * Audacity * Evernote * Rev.com