Landscape Marketing Secrets: Recent Episodes
Laura Reale
Welcome to Landscape Marketing Secrets, where we delve into the world of Landscape marketing. Visit our website at mypondtent.com to sign up for our weekly tips and get more information on our Landscape Marketint services.
Laura celebrates her 300th episode with her longtime mentor and former sales coach Tom Reber from the Contractor Fight.
Laura talks to Mike Gannon from That Pond Place about the benefits and challenges of having a retail operation.
Laura talks to AquaReale co-owner Matt about what they learned at the recent conference they attended and what business ideas they want to start implementing.
Laura talks to Mark Wilson about his recently published business book, "Pond Passion to Profit" and shares ideas on how to grow your water feature or landscape business.
Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.
Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.
Laura talks to Barbi Holdeman from The Pond Gnome about the importance and relevance of email marketing.
What do you do about employee issues? Here we talk about staff training, communication, and expectations.
Laura is back after two months! Here is why she took a long break and why she decided to come back.
Laura talks to pond builder and landscaper Scott Brown about how he uses marketing to stay keep his $2 million plus company busy even in a slow year.
Laura talks to AquaReale's Office Manager/Customer Service Manager on how she handles her job and why she is such an integral part of our company's success.
Laura talks to AquaReale's Director of Operations, Tyler, on what he does for the company and why his position helps make money even as he moved to overhead costs.
Laura talks to Jeff from Break The Image on how to best use AI and ChatGPT. Jeff references the following link: https://www.semrush.com/blog/chatgpt-prompts/#
Laura talks to Jeff from Break the Image about Google Algorithms and how to best use Google for your business.
Jeff references three links:
https://www.google.com/search/howsearchworks/how-search-works/ranking-results/
https://breaktheimage.com/discovery-call/
https://breaktheimage.com/competitor-analysis/
Laura talks to Barbi Holdeman of The Pond Gnome about how she optimizes Jobber to make it work best for her business.
Laura talks to Clay Graba about how to use simple automations to make your work life easier.
Laura and Matt continue last week's conversation by delving into 2024. Hiring, getting new work, we cover it all!
Laura and Matt of AquaReale dissect their 4th quarter year end and look back at what worked and didn't work in 2023.
Laura talks to Scott Molchan from the Million Dollar Academy about how to use Google My Business. Now called Google Profile! Here is the link he references in our talk: https://www.milliondollarlandscaper.com/gbpguide
Laura is back! Here why I took a break and what brought me back to share more marketing tips with you!
Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her.
Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you.
Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale.
Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners.
Laura talks about the difference between job descriptions and mastery ladders and why you need both.
Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda
Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.
Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?
Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money
Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.
Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).
Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.
Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.
Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.
Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.
Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.
Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.
Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.
Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.
Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.
Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.
Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.
Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.
Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.
Laura continues her conversation with Aquascape's Mike Hammer about the Certified Aquascape Contractor program and some program concerns.
Laura talks to Aquascape's Mike Hammer about the Certified Aquascape Contractor program
Laura talks to her business coach about what a coach can accomplish and how to find the right fit.
Laura talks to AquaReale's Maintenance Manager about how he found us and how we worked together to create a position for him.
Laura talks about why you need a marketing budget, how much you should spend and what items should be included.
Laura talks to social media manager John Hawley about how to take the best videos for leads, not just views.
Laura and Matt talk about their goals and words of the year and how to create small goals for success.
Laura talks to web design expert Carl Sorenson about why it's so important to put your pricing online.
Laura talks To Landscape Lighting Secret's Ryan Lee about raising prices and increasing sales.
Laura talks To Landscape Lighting Secret's Ryan Lee about raising prices and increasing sales.
Laura talks to her husband and AquaReale co-owner, Matt, on how they hit $1.2 million so far this year.
Laura talks to Barbi Holdeman about how, when and why to increase your maintenance pricing.
Laura talks To Lee Frisbee about our track record with former drug addicts and ex convicts.
Laura talks about her decision to go back to Pondtent and how you should do what makes the most sense for you and your business.
Laura talks to Melissa Johanson of Focal Point Features on how she organizes and maintains her office and tasks.
Laura talks to accountant Carla Policastro about how to read and understand a balance sheet.
Laura talks to Daniel Hilles from Atlas Digital about best practices and advice for YouTube and TikTok videos.
Laura goes back to the basics with when to use the phone instead of texting and other uses for video than just vlogs.
Laura talks to Million Dollar Academy's Scott Molchan about estimating and knowing your numbers.
Laura talks to Million Dollar Academy's Scott Molchan about estimating and knowing your numbers.
Laura talks to commercial landscape business owner and consultant David Swift on how to break in to or get more work in the commercial world.
Laura talks to Jake and Cody from Evergrow Marketing on the difference between Google and FB ads and which one should always be used first.
Laura gives advice for those going to Pondemonium, GIE or any other conferences and trainings.
Laura talks to Carla Policastro of Cycle CPA about what to expect and how to prepare for a possible economic downturn or recession.
Laura talks to Jeff Duggins and Amiee Arnold on Reputation Management and why it is key to your company's ongoing success.
From contracts to employee pay, it's important to be legitimate as a business and it can save you time and money in the long run. Â Here's some recommendations from Laura.
Laura talks to AquaReale's office manager, Sandy, about how we create excellent customer service for all.
Laura shares some ideas on finding office help and help with taking videos and photos and social media in general.
Laura talks to AquaReale's Matt Reale (her husband) about how our year is going so far with our pond company including what has worked and what we are struggling with.
Laura talks to Nice Job's Shawn Hill about how to understand and create customer driven growth.
Laura talks to Geoff Brown about him starting his own business and what he wishes he had known.
Laura talks about online marketing efforts, including email marketing, blogs and vlogs.
Laura talks to Daniel Dixon of Send Jim about Every Door Direct Mail and SendJim's other service offerings.
Laura continues to discuss the top ways to communicate with clients and what to use when.
Laura talks to Barbi Holdeman on ways to increase your pond maintenance and lawn maintenance accounts.
Laura and Matt Reale celebrate Laura's 200th episode and getting to a million dollars in sales in 2021.
Laura talks to Jeff Duggins of Outdoor Network Services on how he tripled his business with Google and FB ads.
Laura talks about the quick and easy three steps needed to set up a marketing plan for 2022.
Laura talks to Monique Allen on how to create an work environment employees want to work at.
Laura talks to Jason Duffney of Earthworks about the benefits and downfalls of having a garden center
Laura talks to Bill Reiman about how contractors can and should approach realtors and builders
Laura talks to Jack Jostes of Landscape Marketing Company Ramblin Jackson about ways to help grow your organic searches and spending less on online marketing.
Laura talks to Nice Job's Shawn Hill on how to handle good and bad reviews and how to get more reviews in general.
Laura and Scott Molchan from the Million Dollar Landscaper talk about the simple words that mean a lot-- thank you-- and also how to retain employees.
Laura goes over how she found a photography/videography intern this summer and they both discuss what they got out of the internship.
Laura shares how her water features company is getting to hitting one million in sales this year.
Laura and her office manager, Sandy, talk about what systems are working for their pond company and what still needs work.
Laura talks to Dave Stoup about how he ran his business while being in rehab for a spinal injury and how's he going to move forward with his paralysis.
Laura talks to special guest Eric Seropyan about SEO. We go over what it means, what you need to know and who should be doing SEO for your company
Laura goes over the basics of accountability, including who to be accountable to and what to be accountable for.
Laura talks to Barbi from The Pond Gnome about how The Pond Gnome treats and respects their employees.
Laura talks about the two main reasons you need to keep marketing, no matter how busy you are.
Laura talks about the apps she loves and ones she doesn't love so much and how she uses apps to their full marketing potential.
Laura talks to pond builder Dave Stoup about the accident that changed his life and what keeps him going.
Laura talks to her client and good friend Brian Hoagland about how Landscape Marketing Secrets earned his company over $150,000 in business last year.
Laura talks to Ryan Lee, of Landscape Lighting Secrets, about general sales tips and what not to do.
Laura talks about the craziness of spring and the number one thing you need to do when you are super booked.
Laura talks to JoAnn Harju of Atlantis Water Gardens. JoAnn is a winner of Aquascape's Retailer of the Year and has a lot of great information about why and how to have a retail operation.
Laura talks to Franco Propato about how he is adding water features to his landscaping work.
Ready to vlog but don't know how to start? Laura talks to "Nick the Pond King" about how he got into vlogging and how it changed his whole business.