The Slow Selling Podcast: Recent Episodes
Guy Arnold
Are you struggling to grow your sales and profits without having to rely on expensive online marketing and offers? Do you want to blow away your bigger and better-funded competition and get their customers running to you? Are you confused by ‘experts’ trying to sell you expensive business growth solutions? Are you short of time, and bombarded by offers to spend your money and lose your profits? Leaders and managers in small and medium businesses: this is information you NEED to know! New common-sense system shows you 4 simple, powerful principles and over 70 business growth secrets you can use every day to solve all these problems in just 15 minutes a week!
What can you do differently this year? How can you make more money with less stress? What can you REALLY change for the GOOD in 2023?#slowdown #lessstress #2023
We all have issues that we need to discuss when things go wrong … but how do we do that in a way that builds relationships and reputations rather than harming them?#relationships #customerservice #slowselling
Why do businesses try and win new customers with bribes and offers, and what else could they do?#offers #customers #sales #slowselling
What systems are a waste of time in a small business? And what systems are essential?#smallbusiness #startups #systems #slowselling
Customers are more picky and choosy in tough times: now is your opportunity to raise the game and win lots more of them.
win #customers #business #slowselling
Why are customers so demanding? What can we do with them short of putting straw in the rooms?
business #customer #customerservice
How do I get noticed by new customers and grow my business when I haven't got time, or money, to market myself?
marketing #smallbusiness #money
Everyone wants referrals, but everyone's too busy to take the time to give them: what can you do to get more referrals?
socialmedia #referrals #slowselling
If stress handling systems worked so well, why do we still struggle with stress on a daily basis? What approach could perhaps work better?
stress #inchbyinch
We all know good ideas to be more successful, but what actually stops us putting them into practice? What gets in the way of doing what we know we want to do in order to be more successful?
What are the key habits of success? Why do so few people achieve the success they crave and what can they REALLY do about this? This podcast has the answer … really!
What is the key differentiator between success and failure? How can we genunely be more successful in all we do?
Why do New year's Resolutions so rarely work, and what can any one of us to to improve our chances of success?
resolutions #improvement #success #slowsel
How do you keep up with all the changes around you without going mad? This simple idea may amaze you…
business #change #slowselling
Are you struggling to deliver consistently great customer service? If you don't get this right then nothing else much matters…
customerservice #strategy #slowselling
How do you slow down and keep calm in the midst of the stress of work every day? Here are 4 areas where you can do it and it will really help you.
slowdown #keepcalm #beproductive
How can you ensure ANY negotiation ends in an agreement? No matter how much you disagree? Have a look at this simple tip
negotiations #winwin #toptips #business #slowselling
How can you win in ANY negotiation? Seems like pie in the sky? Have a read of this and then make your mind up...
winwin #negotiation #slowselling
How can you be prepared for ANY outcome in a meeting or negotiation? What are the 3 key steps?
winwin #3rules #business #slowselling
How can you make sure all your people are motivated and efficient? It's a tough one, but there IS a way …
beexceptional #job #work #business #slowselling
What's the biggest cost to your business? Think again! The facts here will SHOCK you!
customers #sales #business #slowselling
Do you want to be seen as a kinder and more attractive business, without sacrificing profits? Here's a few tips on how to do it.
kindnesseconomy #business #slowselling
You know you want to make sure your customers have a great experience but how do you make sure this happens in a small business?
smallbusiness #customer #slowselling
You want new customers to be attracted to you but it's never that easy: what might you be doing wrong?
business #customers #sales #slowselling
Difficult customers are so often huge missed opportunities: here's why and what you can do about it.
You want your people to be motivated, but it's hard to achieve: these 3 tips may really help you.
You think you're doing all the right things, but does your customer? This is how to find out.
business #greatorpoor #customers #loyalty #slowselling
Measurement systems are usually dull and boring: but here are some ideas to make them energising and motivational.
measurementsystems #motivate #empower #slowselling
How do you attract customers without giving away your margin in commission or deals? Have a look at the example we love.
Do you struggle to get found by new customers? Maybe the simple tips in this podcast could help you…
marketing #business #sales #selling #spending #advertising #slowselling
Are you finding it hard to get good people and keep them motivated?
This one simple secret may be an answer to your prayers.
Is it harder to run a small business that you initially thought? And more stressful? Well the good news is that there ARE simple answers: read on to find out a bit more.
Are you struggling to get customers to notice you?
Sticky Marketing may be a huge help.
Are you annoyed by customers leaving bad reviews unfairly? Are you fed up with the whole idea of online reviews?
How motivated are your people to wow your customer whether you’re there or not?
cx #sme #smallbusiness #customerreputation #customerloyalty #reputation #loyalty #slowselling
Do you get bogged down in problems and don't know where to start?
Have a look at this idea...
Are you spending too much on marketing, without great results?
Perhaps you're looking at it the wrong way….
Episode Title: Season 2 Episode 14 - Dangerous Information
Summary:Feedback systems are mostly dangerously inadequate: here are 10 steps to get it right!
Episode Title: Season 2 Episode 13 - Interview with Tammy Whalen-Blake
Summary:Tammy shares some great tips on reducing stress, being less grey and being more yellow!
Episode Title: Season 2 Episode 12 - 7 Small Steps for Business and Financial Success
Summary:7 small, simple inch by inch steps on personal finance and running a team or a business.
Episode Title: Season 2 Episode 11 – Interview with Penny Downs
Summary:A phenomenal insight from a Head of Customer Service on how to grow profits by building relationships and focusing on the real needs of the customer.
Episode Title: Season 2 Episode 10 - The Year of Excuses
Summary:This has been the year of excuses: some of them valid, some not so, but customers will very quickly get fed up with businesses that don’t raise their game dramatically as we come out of lockdown.
This podcast discusses why the winners always gather and act on feedback, why most businesses don’t, and what they can actually do about this.
Episode Title: Season 2 Episode 8: How to do Feedback Properly
Summary:This podcast discusses why the winners always gather and act on feedback, why most businesses don't, and what they can actually do about this.
In this episode we ask: what are the deepest beliefs of 'Slow Selling' and why should anyone believe in them?
In this episode, Guy identifies a few key moments that led him to the principles of Slow Selling, and a few instances where he deviated from them, and how these experiences led him to believe in Slow Selling.
In this episode we look at 'after-sales' which far too often are just and 'after-thought' and discuss how this attitude can make them the biggest hidden cost AND missed opportunity in so many businesses.
Episode Title: Season 2 Episode 5: Interview with Lesley Anderson from Hedgerow Marketing
Summary:A short interview with online marketing specialist Lesley Anderson about how to market and sell online without selling anything.
Episode Title: Season 2 Episode 4 - My story: how I found the principles of Slow Selling
Summary:The best systems are blindingly obvious common sense. This podcast talks about 9 principles of common sense that underpin the 'Slow Selling' systems, and tells the personal story of Guy Arnold and how he learned these principles the hard way!
Episode Title: Slow down to succeed more in 2021
Summary:In this week’s blog and podcast I talk about 3 simple personal systems:a few simple actions that are easy to do, cost nothing, and over the long term, will have a massive impact on your happiness, motivation and, of course, success.
Episode Title: What does customer experience mean?
Summary:It’s easy for people like me to say to business owners: ‘You need to focus on making sure your customer experience is really good’But what does this mean, how do you actually do it and where do you start? That’s the REAL problem!
Episode Title: How to make 2021 a truly successful year without the stress and without the BS
Summary:Guy Arnold outlines 4 simple free steps any business leader can take in order to fulfil their ambitions in 2021 and make it a truly successful year.
Episode Title: The 4 Main Frustrations
Summary:This podcast outlines the feedback from our summer survey of independent businesses, and suggest some answers to their 4 main frustrations.
Episode Title: Weekly Planning
Summary:We all know what we COULD do better - the problem is actually changing our habits and doing them. This podcast shows you how.
Episode Title: Hope is not a strategy
Summary:When asked: ‘What do your customers think of you?’ Most leaders say: ‘I hope they like us’
Episode Title: Fake it until you make it
Summary:Why do we all find it so hard to change our habits? This podcast will give you some answers.
Episode Title: Slow tips for a more productive day from Carl Honore
Summary:Why do we all find it so hard to change our habits? This podcast will give you some answers.
Episode Title: Eddie Van Halen
Summary:In this week's podcast, we examine the ideas and actions that turned Eddie Van Halen into a worldwide rock superstar, and ask: how can we apply similar ideas in our business to be ever more successful?
Episode Title: Last Chance Offer
Summary:How to slow down and stop having to offer special offers and deals to get your customers to notice you and buy from you.
Episode Title: Stop Stopping
Summary:The problem with 'getting it right' is that it's often easier to do the opposite: most people fail because they stop doing the right things after they've started.
Episode Title: What I'm Terrible At
Summary:It's important to know what you're not great at, and find ways to get them done by others, so you can spend your time doing what you're best at.
Episode Title: You CAN Be Remarkable
Summary:It may seem unattainable to become 'remarkable' and instead to settle for 'pretty good', but it's actually not as hard as it seems: here are some simple practical tips to help.
Episode Title: An Interview With Brendan Donnelly
Summary:A short chat with my co author of 'Slow Selling' on slowing down, simple ideas and westmorland slate products!
Episode Title: How To Survive The Forthcoming Meltdown
Summary:A huge recession is definitely on the way: it's just a question of when: here are two simple but powerful actions you can take now and ongoing not only to survive but to thrive in the forthcoming meltdown.
Episode Title: Slow Down To Sell More
Summary:I recently was asked by a colleague to write a piece about ‘Slow Selling’ for Digital Agencies. It took some time, I was fairly pleased with what I wrote … and, as this week we’ve been very busy with a new rescue puppy, I thought it’d add value to copy it here so you can read it as well. So here it is.
Episode Title: What Do You Need To Do To Become Truly Customer Focused?
Summary:They do say that adversity reveals the true character of a person or organisation, rather than hides it.And this can be seen in so many organisations in times of stress and difficulty: what do they cut and what is sacrosanct? How do they behave to their teams and customers? How do they treat their suppliers?To put it bluntly: it’s easy to say ‘We need to be customer focused’ … but it’s MUCH harder to do it, and to do it consistently.
Episode Title: Action Is The Antidote To Despair
Summary:A single simple tip to help you start taking action and climb out of problems or stressful situations whenever you need to.
Episode Title: We're All Struggling And It's OK
Summary:As an independent business manager, it's tough do do it right and we're all struggling: you've multiple responsibilities, time is short and plans are constantly going wrong: here's a story of how my life literally fell apart, how I rebuilt it, and what this taught me.
Episode Title: A Story About Referrals
Summary:Referrals, and any business advice, can be pretty dry stuff: here's a true story about a referral system that worked well for me many years ago, and some tips to help you from it.
Episode Title: The Power Of Referrals
Summary:When cash is tight, the best strategy for business growth is referrals: that's easy to say, but how can I actually start to make them happen … consistently and continually?
Episode Title: How To Be More Flexible And Innovative
Summary:It's easy to understand that being flexible and innovative is the key to survival in tough times (and the key to long lasting success in others), but how do you actually do this on a continual basis without losing structure and discipline?
Episode Title: What Will Happen To My Business In The Future?
Summary:Its tough out there, especially at the moment. The only thing certain about plans is that they won't work out exactly as planned. So, as an independent manager or leader, what can you do to keep picking yourself up, and keep positive in the face of all challenges?
Episode Title: How To Keep Going When Everything Seems To Be Going Wrong
Summary:Its tough out there, especially at the moment. The only thing certain about plans is that they won't work out exactly as planned. So, as an independent manager or leader, what can you do to keep picking yourself up, and keep positive in the face of all challenges?
Episode Title: A Tool To Help You Get The Results You Need
Summary:As a leader or manager in an independent business, the buck stops with you: you have to decide what are the best things to do, and where to allocate your limited time and resources. However, most 'business support' organisations are woefully lacking in the information you REALLY need to thrive or survive. This podcast identifies those areas where there are gaps and offers effective tools and systems to plug the gaping holes they leave.
Episode Title: A Tool To Help You Get The Results You Need
Summary:As a manager or owner of an independent business, you want the best tools available to compete with bigger and better funded competition. This tool will help you organsie and solve problems and plan eand execute systems: it's an absolute essential!
Episode Title: How To Get People To Do What You Want
Summary:As an owner or manager in an independent business, the buck stops with you. You can't afford the luxury of people not doing what you want, or what they promised. So how do you make sure people keep their word and do what they said they would?
Episode Title: How to Cope With the day to day and Continually Improve
Summary:You now have the key tools to use that guide everything: this podcast will give you the one secret you need in order to ensure you can actually do all the things you need to do!
Click To See Transcript ep-6.mp3
[00:00:00] Thanks for listening to the slow selling podcast with helpful tips on how to slow down and do things right for your customers.
[00:00:08] Hi, it's Guy Arnold, and welcome to the slow sowing podcast, talking about the one tool that all winners used. And the podcast is called How to Cope with the Day to Day and Continually Improve. And this podcast is for leaders and managers in independent businesses to help you do things that will help you stand out and compete against bigger and better funded competition. It's a tough world out there, which I'm sure you know, and I'm sure your busy, busy, busy everyday with just getting through what needs to be done. But the idea here is to help you with one step at a time to work on your business, to work on your people, to work on your team, to help you just continually take steps forward, continue to get a little better. Inch by inch, and continually be more effective so that you can sell more without sacrificing principles or profits. So without any further ado, what are we going to talk about here today? Well, as a leader or a manager in an independent business, you know, the buck is going to stop with you usually. And that's very often hard to deal with. And sometimes you feel like you're out there on your own and life keeps on beating you up just as you about, just about to go up. Life beats you down again. It's like a bit like being on on a beach in a storm where they're trying to sort of get into the sea.
[00:01:29] But the waves keep beating you back. You can't get into the sea to still work on your business and improve your systems and coach your people and hold them accountable and get them moving forward at their maximum effectiveness, because you keep on getting beaten back and beaten back and beaten back. And one of the other things is that the moment the Internet is awash with what I would call snake oil salesmen continually knocking at your door, both online and in-person, to offer you the latest quick fix or amazing solution or marketing wiz tool to solve all your solutions. And, you know, you've probably tried one or two of them in the past and found that best. They're disappointing. And at worst, you rue the day you ever got involved with them. So, you know, everyone's trying to sell you stuff. Everyone's trying to communicate with you. And it's not easy to to get her to care for her to move forward and do the right things. So the key is to learn how to cope with this on a day to day basis and keep self disciplined to stick. What really matters with what really matters and to focus and ignore the trivial and find the time and space to keep things moving forward.
[00:02:42] So. We suggest that maybe you could find an answer in applying the same question to any competitive situation.
[00:02:50] So if we could move away from business, perhaps we have a look at other competitive situations and say, well, how do they cope? How do they move forward? How do they stay disciplined? So if we look, for example, at top athletes, how how do they keep focused, measured and improving? And how do artists set honest feedback and ideas and inspiration? And I think the secret probably lies in having a set of principles to stick to through thick and thin, continually remembering that progress by the inch is key and most importantly, having a trusted person or people to give you feedback and hold you accountable. So, you know, all top athletes have coaches and training systems, training teams, sorry, all that artists have communities and trusted colleagues. So perhaps one of the key secrets in business to help you as an independent business owner or manager,
Episode Title: How to Cope With the day to day and Continually Improve
Summary:You now have the key tools to use that guide everything: this podcast will give you the one secret you need in order to ensure you can actually do all the things you need to do!
Click To See Transcript ep-6.mp3
[00:00:00] Thanks for listening to the slow selling podcast with helpful tips on how to slow down and do things right for your customers.
[00:00:08] Hi, it's Guy Arnold, and welcome to the slow sowing podcast, talking about the one tool that all winners used. And the podcast is called How to Cope with the Day to Day and Continually Improve. And this podcast is for leaders and managers in independent businesses to help you do things that will help you stand out and compete against bigger and better funded competition. It's a tough world out there, which I'm sure you know, and I'm sure your busy, busy, busy everyday with just getting through what needs to be done. But the idea here is to help you with one step at a time to work on your business, to work on your people, to work on your team, to help you just continually take steps forward, continue to get a little better. Inch by inch, and continually be more effective so that you can sell more without sacrificing principles or profits. So without any further ado, what are we going to talk about here today? Well, as a leader or a manager in an independent business, you know, the buck is going to stop with you usually. And that's very often hard to deal with. And sometimes you feel like you're out there on your own and life keeps on beating you up just as you about, just about to go up. Life beats you down again. It's like a bit like being on on a beach in a storm where they're trying to sort of get into the sea.
[00:01:29] But the waves keep beating you back. You can't get into the sea to still work on your business and improve your systems and coach your people and hold them accountable and get them moving forward at their maximum effectiveness, because you keep on getting beaten back and beaten back and beaten back. And one of the other things is that the moment the Internet is awash with what I would call snake oil salesmen continually knocking at your door, both online and in-person, to offer you the latest quick fix or amazing solution or marketing wiz tool to solve all your solutions. And, you know, you've probably tried one or two of them in the past and found that best. They're disappointing. And at worst, you rue the day you ever got involved with them. So, you know, everyone's trying to sell you stuff. Everyone's trying to communicate with you. And it's not easy to to get her to care for her to move forward and do the right things. So the key is to learn how to cope with this on a day to day basis and keep self disciplined to stick. What really matters with what really matters and to focus and ignore the trivial and find the time and space to keep things moving forward.
[00:02:42] So. We suggest that maybe you could find an answer in applying the same question to any competitive situation.
[00:02:50] So if we could move away from business, perhaps we have a look at other competitive situations and say, well, how do they cope? How do they move forward? How do they stay disciplined? So if we look, for example, at top athletes, how how do they keep focused, measured and improving? And how do artists set honest feedback and ideas and inspiration? And I think the secret probably lies in having a set of principles to stick to through thick and thin, continually remembering that progress by the inch is key and most importantly, having a trusted person or people to give you feedback and hold you accountable. So, you know, all top athletes have coaches and training systems, training teams, sorry, all that artists have communities and trusted colleagues. So perhaps one of the key secrets in business to help you as an independent business owner or manager,
Episode Title: The 4 Principles That Govern All Behaviour
Summary:What makes everyone tick? How can you influence thouse around you to get the results you want? As a leader or manager in an Independent business, this is a secret you need to know, because it influences the bahaviour of everyone doing everything.
Episode Title: Being Remarkable One Step At A Time
Summary:How remarkable can you be? In this hyper competitive market is 'good enough' good enough? This powerful secret will show you that you CAN be remarkable and it isn't as hard as you thought…
Episode Title: Results Are The Only Thing That Matters
Summary:Do you want consistently better results? Of course you do. But somehow other things and time constraints always seem to get in the way. Learn here a key secret to getting better results.
Episode Title: Making Horses Thirsty - Why Most Training Doesn't Work
Summary:Do you want your people to be more motivated and innovative? How can you harness the true potential of your team, and others around you without having to resort to the carrit and stick. You can take a horse to water, but you can't make it drink!
Episode Title: The Background Story Of Slow Selling
Summary:How on earth did anyone think of 'Slow Selling'? Find out the true facts behind the story in this Podcast.