The Game Changing Attorney Podcast with Michael Mogill: Recent Episodes
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset.If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crispvideo.com/podcast/
Humans are a powerful species. If leaders don’t understand how to effectively wield that power, they could cause some serious damage. But if they learn to harness it for good, the world can be changed for the better.
These are the kind of things that best-selling author Robert Greene has built his career around.
In this episode of The Game Changing Attorney Podcast, Robert and Crisp Founder & CEO Michael Mogill sit down to discuss:
Why Greene’s books are beloved by everyone from war historians to pop culture icons
How working with 50 Cent was a game changing experience
Why not understanding ourselves fully is a powerful opportunity
Links & Resources
Episode Show Notes
The Obstacle is the Way by Ryan Holiday
The Laws of Human Nature by Robert Greene
50 Cent
The 50th Law by Robert Greene
Mike Tyson
Columbia Records
Eminem
Interscope Records
Mahatma Gandhi
National Basketball Association (NBA)
The Oracle of Delphi
Socrates
Louis the XIV
Jim Morrison
Baby Boomers
Jonathan Swift
Elon Musk
Steve Jobs
The Game Changing Attorney Podcast
Success leaves clues and failure leaves fingerprints. Michael Mogill has worked closely with and observed thousands of successful entrepreneurs over the past decade, and he grew his own business from $500 to $40M+ in under 10 years.
Along the way, he has identified nine factors that give an entrepreneur a competitive advantage — no matter the business, no matter the market, no matter the leader.
In this episode of The Game Changing Attorney Podcast, he’ll reveal these nine secrets so you can start developing them yourself immediately.
Links & Resources
Episode Show Notes
Kolbe A™️ Index
PRINT®️ Assessment
Atomic Habits by James Clear
Who Not How by Dan Sullivan
The Game Changing Attorney by Michael Mogill
University of Georgia
Auburn University
For entrepreneurs, the road to success is never a smooth ride.
Crisp Founder & CEO Michael Mogill knows this firsthand — and in this episode of The Game Changing Attorney Podcast, he shares his hard-earned lessons with you to give you a shortcut to your own success.
You’ll learn:
Common misconceptions about success and entrepreneurship
The role your personal network plays in your success
How to manage relationships with friends and family who put down your dreams
Links & Resources:
Episode Show Notes
Amazon dropshipping
Jim Rohn
Netflix
TikTok
Dan Fleyshman is a serial entrepreneur, plain and simple.
His life and career have been full of countless adventures, failures, lessons, and successes — and in this episode of The Game Changing Attorney Podcast, he’ll distill the greatest stories and most impactful wisdom he’s gained over the decades.
You’ll learn:
The powerful impact of remaining calm in chaos
How to achieve freedom as an entrepreneur
Why every achievement begins with the simple act of getting started
Links & Resources
Episode Show Notes
Gary Vaynerchuk
Forbes Magazine
PokerStars
Elevator Night
Model Citizen Fund
Everbowl
ICON Meals
Lewis Howes
Logan Paul
The Wyld Jungle
The Real Tarzann
100 Dollar Dinner Club
Sometimes it really is as simple as getting shit done.
In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill will dive deep into everything he’s learned about moving things forward, executing on big initiatives, and surrounding himself with a team of executors who move the needle in his business.
You’ll learn:
Why ideas are not as valuable as execution
How to strategically select which ideas are worth pursuing
The key to developing resilience in yourself and your team
Links & Resources
Episode Show Notes
Shark Tank
John Morgan
The Game Changing Attorney by Michael Mogill
Crisp Game Changers Summit
Mercedes-Benz Stadium
Principles by Ray Dalio
For nearly 20 years, Joey Coleman has helped organizations retain their best customers and employees, turning them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.
His latest work focuses on helping organizations recruit top talent, bring A-players on board successfully, and keep them engaged while they produce remarkable results for years to come.
Now, he’s helping you do the same in your law firm.
In this episode of The Game Changing Attorney Podcast, Joey and Crisp Founder & CEO Michael Mogill explore:
A step-by-step process to maximizing your employee retention
Why giving new hires “orientation” is NOT enough
The crucial difference between coworkers and colleagues
And so much more
Links & Resources
Episode Show Notes
Never Lose a Customer Again by Joey Coleman
Never Lose an Employee Again by Joey Coleman
Jim Kwik
Bonnie Raitt
Glassdoor
W2 employees
Tribute
Andrew Horn
The Wizard of Oz
University of Notre Dame
University of Georgia (UGA)
Nick Saban
University of Alabama
University of Southern California (USC)
NFL
MLS
JAM
Netflix
Lego
Zoom
Yoko Co
Bonusly
You may have heard of Kevin O’Leary — otherwise known as “Mr. Wonderful.” He’s a legendary businessman, author, popular Game Changers Summit speaker, and television personality known for his iconic presence on Shark Tank, where hopeful business owners present their products or services to a panel of esteemed entrepreneurs who may or may not invest.
In this episode of The Game Changing Attorney Podcast, Mr. Wonderful pulls back the curtain on his life and career, answering questions like:
What hard lessons and life philosophies shaped Kevin O'Leary into the man he is today?
What makes a business investable?
Why are women entrepreneurs often more successful than men?
How should leaders deal with critics?
Can entitlement ruin your child's life?
Links & Resources
Episode Show Notes
Pol Pot
Telco bonds
Basepaws
Shark Tank
Nabisco
The Learning Company
Dragons’ Den
Project Earth
Mark Burnett
Survivor
Barbara Corcoran
Daymond John
Mark Cuban
Lovepop
Game Changers Summit 2022
As your law firm grows, you’ll face new challenges preserving the culture and values that you aim to cultivate. In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill will detail how he’s intentionally shaped the culture of his company as it’s grown — and how you can replicate his strategies.
You’ll learn how to:
Scale your business while preserving your unique culture
Ensure your core values are upheld across your organization
Foster open communication and unity, even with a large team
Links & Resources
Show Notes
Crisp
University of Alabama
Slack
Microsoft Teams
PlayStation
Key performance indicators (KPIs)
Management researcher, executive advisor, and New York Times best-selling author Liz Wiseman is fundamentally changing the way leaders lead and teams operate.
In this episode of The Game Changing Attorney Podcast, Liz and Crisp Founder & CEO Michael Mogill explore:
How to attract and retain impact players for your law firm
What it takes to become a truly effective leader
Proven ways to inspire your team to greatness
Links & Resources
Episode Show Notes
Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
The Wiseman Group
Ford
Apple
Tesla
Growing a law firm generates new challenges, bigger problems, and more pressure for the owner.
But it doesn’t have to be painful, and it doesn’t have to become a business you hate.
Best-selling author of Buy Back Your Time Dan Martell has made it his mission to help entrepreneurs free themselves up to increase their impact, spend their time effectively, and design a life they truly love.
In this episode of The Game Changing Attorney Podcast, Dan and Crisp Founder & CEO Michael Mogill discuss:
How to grow a business you don’t hate
The right hiring order for your growing business
The biggest mistakes most entrepreneurs make (and how to avoid them)
Links & Resources
Episode Shownotes
Buy Back Your Time by Dan Martell
Naval Ravikant
Ironman
Customer relationship management (CRM)
SaaS Academy
Alex Hormozi
CrossFit
Jim Rohn
Eric “ET” Thomas has gone from a homeless high school dropout to renowned motivational speaker, author, educator, pastor, academic, and philanthropist.
In this episode of The Game Changing Attorney Podcast, ET tells his incredible story, sharing the events and people that inspired him to succeed against all odds.
You’ll learn:
How strong desire is the key to achievement
The biggest mistakes leaders make — and how to avoid them
Tangible ways to fight your own self-sabotage
Links & Resources
Episode Shownotes
McDonald’s
MLB
NFL
Detroit, MI
Phil Jackson
Michael Jordan
Kobe Bryant
Credit score
Michigan State University
Brian McKnight
Take 6
Iron Man
Superman
GED
Oakwood University
NBA
Think and Grow Rich: A Black Choice by Dennis Kimbro and Napoleon Hill
Federal TRIO programs
Steve Smith
Dan Gilbert
Magic Johnson
Crenshaw schools
YouTube
General Motors (GM)
Chrysler
Tom Brady
Nick Saban
University of Alabama
Auburn University
S&P 500
Your team members are people, not machines. Understanding them is the first step to getting them to do their best work for your organization — and feel great about it.
In this episode of The Game Changing Attorney Podcast, Michael Mogill will equip you to recognize, reward, and motivate your team effectively.
You’ll learn:
The right and wrong way to recognize your team members’ contributions
How understanding strengths and weaknesses can align your team
Strategies to motivate and reward your people that actually work
Links & Resources:
Episode Shownotes
BuzzFeed
CliftonStrengths
Kolbe
Myers-Briggs
PRINT®
AirPods
Lululemon
Bonusly
Every law firm is in the business of building relationships. According to John Ruhlin — revolutionary creator of Giftology — giving the right gift, at the right time, with the right intention is one of the most powerful ways to cut through noise, increase referrals, and strengthen retention.
In other words, gifting builds great relationships with your clients.
In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill sits down with John to explore:
Why gifts shouldn’t be reserved only for the holiday season
How to shift your thinking from short-term to long-term relationship-building
What your clients will truly appreciate and value in a gift
Links & Resources:
Episode Shownotes
Davy Crockett
Daniel Boone
Cutco Cutlery
Nature Sunshine
Rolex
Facebook Ads
Bourbon
The Five Love Language by Gary Chapman
Bose Headphones
iPad
Cutter & Buck
Nordstrom
Bed Bath and Beyond
Williams Sonoma
Seiko Watch
Apple Watch
Gary Vaynerchuk
Ritz-Carlton
Motel 6
Opus One
Lewis Howes
Southwest Airlines
Starbucks
Daddy Warbucks
Ebenezer Scrooge
Giftology by John Ruhlin
Goodwill
Vitamix
Tony Robbins
The Notebook
Ryan Gosling
Rachel McAdams
NASCAR
Shawshank Redemption
FBI
Romeo and Juliet
Oprah
As the leader of a growing business, the decisions you make impact everyone around you in huge ways. The future of your organization, your team members, your clients, and your community depends on making the right calls when it matters most.
So how can you ensure your decision-making is the most effective it can be?
In this episode of The Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill equips listeners with expertise on:
The factors you need to consider when making high-stakes decisions
Which sources of criticism to take seriously — and which to ignore
How to fight decision fatigue in an increasingly complex business
Links & Resources
Show Notes
Disney
Bob Iger
Jeff Bezos
NFTs
Bitcoin
S&P 500
Game Changers Summit
Crisp
David Goggins
Christian Horner
Red Bull Formula One team
Drive to Survive (Netflix series)
Nick Saban
Four Seasons
The Ritz-Carlton
Jocko Willink
Randi McGinn is one of the best trial lawyers in the country, the first woman president of the Inner Circle of Advocates, and one game changing leader.
In this episode of The Game Changing Attorney Podcast, Randi and Crisp Founder & CEO Michael Mogill explore transformational experiences, such as:
Challenging the status quo, whether you’re in or out of the courtroom
Giving your all wherever you are, whether it’s at home or at work
Being a role model through integrity, tenacity, and commitment
Links & Resources
Episode Show Notes
McGinn, Montoya, Love, & Curry
Mothers Against Drunk Driving (M.A.D.D.)
Transformational insights. Groundbreaking ideas. Unforgettable conversations.
This is just a small sampling of the impact you can expect when you tune into The Game Changing Attorney Podcast — and this show continues raising the bar every time.
In this electrifying look back at our top moments from 2023’s second quarter, we’ll revisit powerful takeaways from:
Alex Hormozi: Founder & Managing Partner of Acquisition.com
Joe De Sena: Founder & CEO of Spartan
Daryl Gray: Partner at Wright Gray Trial Lawyers
Adam Alter: New York Times Best-Selling Author
Show Notes:
Alex Hormozi The one trait all great leaders have in common. “If you have humility, you can do a lot. If somebody's humbled and they can accept feedback, then they can change. It's very difficult to do, because if someone doesn't have humility, then it means that whoever they are on day one has to be the person that they need to be at day 1000. If they can't admit there’s a deficit that they can't improve, they’re already screwed. So humility is by far the biggest thing when it comes to being a successful founder. Beyond that, they have to have drive and determination — their fuel.”
Joe De Sena An easier life is not a happier life. “We have more and more of these comforts that do make our lives easier. At the same time, one could also argue that as a society we've never been more unhappy. There have never been greater instances of anxiety and depression and all these things, and yet you have more comforts than ever. It almost seems like it's an innate part of the human condition to almost need a degree of like earned dopamine.”
Daryl Gray Servant leadership is the key to success. “I'm always looking to be a champion and a servant to others. That's all I do. That's my whole business model. I think the money is a byproduct of doing that. You're going to make money. This is what, a $400 billion industry? A lot of people don't understand how much money floats around the legal industry. Legal services is a huge, huge industry compared to oil and gas and insurance and tech — all these industries that we know about. So the money is there. But the thing that sets you apart — and I think the thing that's going always survive, whether it be the rise of AI, whether it be other changes like hedge funds coming in and all of this stuff, which everybody's concerned about now — you have to keep your finger on the pulse of what a servant should be doing for the people that need your help the most and that's John every day. If you're not looking at it from that standpoint, then you're not going to create a long-lasting, survivable business model.”
Adam Alter Embrace the challenge. “Broadly speaking, there are two ways to think of something that's hard. One way is to do what is, I think, human instinct and to see it as a threat. It's nice to do things that are easy. There's a reason we spend hours and hours watching Netflix and scrolling through social media platforms and eight hours a day on our phones and things like that. It's easy, and a lot of life feels hard and so we seek out the easy. And that makes total sense from a human energy apportionment perspective. I understand why people do that, and I do the same to an extent. But it's the things that are hard that are beneficial — not just now, but in the very long run. I think they make us stronger. We know that. We've talked about that. They make us more resilient in the face of challenges that might come up later on.”
Links & Resources:
Episode 158 — Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success
Episode 161 — Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness
Episode 167 — Daryl Gray — The Power of Authentic Advocacy: Transforming Lives and Uniting Communities
Episode 171 — Adam Alter — Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most
Seth Godin is an entrepreneur, best-selling author, speaker, and — most of all — a teacher. His focus ranges widely, from effective marketing and leadership to the spread of ideas and changing everything. As the author of 20 international best-sellers that have been translated into more than 35 languages, Seth has motivated and inspired countless people around the world.
In this episode of The Game Changing Attorney Podcast, this revolutionary thinker explores why passion isn’t enough, why training should be quality over quantity, and how to be extraordinary in a world of average lawyers practicing average law.
He and Crisp Founder & CEO Michael Mogill explore questions such as:
What is the “infinite game,” and why is playing it the ultimate goal of life?
Why is repeated failure a strong indicator of success?
What is the dangerous scarcity mindset, and how can you escape it?
How can a non-competitive mindset help your business?
To grow your law firm successfully, it’s crucial that you don’t do it alone. You need a mentor who has gone before you, can advise and support you, and ultimately is living a life that you want to emulate.
So where can you find the right mentor?
In this Ask Michael Mogill Anything episode, Michael and Jessica Mogill dive deep into:
Why you want a mentor who is not focused on trends and tactics
Where to find the right mentors
How to get leaders you admire to want to be your mentor
Links & Resources
Episode Show Notes
Facebook ads
Google Local Service Ads (LSAs)
Pay-per-click
Search engine optimization (SEO)
Who Not How by Dan Sullivan
Crisp Coach
In this episode of The Game Changing Attorney Podcast, Michael sits down with Brian Panish, an experienced trial attorney and the Founding Partner of Panish | Shea | Boyle | Ravipudi. Brian has established himself as a prominent figure in the legal realm — but it was no easy feat.
During their conversation, Michael and Brian discuss:
The relentless pursuit of victory
How to become a true champion
Why self-improvement is a never-ending journey
Links & Resources:
Episode Show Notes
Coach Jim Sweeney
Edward Bennett Williams
Tim Grover
Winning by Tim Grover
Mark McCormick
Creative Artists Agency (CAA)
Anderson v. General Motors
John F. Kennedy Jr. plane crash
Michael Jackson case
John Morgan
Moe Levine
As an entrepreneur, the decisions you make have a direct impact on the success of your business. Prioritizing the right things, investing in the right places, and operating the right way is essential — and not always easy.
Michael Mogill faced similar challenges — and as you’ll discover in this episode of The Game Changing Attorney Podcast, he still does.
In this segment of Ask Michael Mogill Anything, he and Jessica Mogill discuss:
The importance of prioritizing your health and wellness as a leader
How to lead by example for your team
How to let go and trust your team
Links & Resources
Episode Show Notes
Slack
Six Flags
Meet George Foreman III, a rigorous trainer, a tenacious entrepreneur, and the son who followed in the footsteps of his world-renowned, two-time heavyweight champion father George Foreman.
Foreman III truly believes in the statement “the apple doesn’t fall far from the tree.” He attributes his entrepreneurial prowess to the lessons he learned while training with his dad — and now you can learn them too.
In this episode of The Game Changing Attorney Podcast, George and Michael sit down to discuss:
How work ethic plays a major role in your success
The importance of forging your own path
Why being fearless is one of the most important traits you can have
Links & Resources
Episode Shownotes
George Foreman
1968 Olympics
Muhammad Ali
Fight of the Century (Joe Frazier vs. Muhammad Ali)
Ken Norton
George Foreman Youth and Community Center
Gerry Cooney
Evander Holyfield
LeBron James
Lennox Lewis
Emanuel Steward
Thomas Hearns
Wladimir Klitschko
The Crystal Cathedral
ESPN
Houston Independent School District
Dave Chappelle
Floyd Mayweather
Sugar Ray Robinson
Michael Jordan
Kobe Bryant
George Foreman Grill
The National Enquirer
Nike
Oscar Mayer
KFC
Baskin-Robbins
McDonald’s
Tommy Morrison
Don King
Clydesdale horse
Mike Tyson
USA Network
For business leaders, the importance of living a healthy lifestyle cannot be overstated. Your health impacts the quality of your decision-making, and the decisions you make can either get you closer to your vision for your law firm or further away from it.
Functional bodybuilder Marcus Filly has taken his own love for fitness and turned it into a healthy obsession — and it’s clear that his efforts continue to pay off daily.
In this episode of The Game Changing Attorney Podcast, Marcus and Michael sit down together to discuss:
Why a healthy mind is just as important as a healthy body
How making small consistent changes can transform your life
Why it’s never too late to begin your fitness journey
Links & Resources:
Episode Shownotes
University of California, Berkeley
Mat Fraser
CrossFit
Kelly Starrett
Peter Attia
Uber Eats
WHOOP
Functional Bodybuilding
Joey Coleman is an expert when it comes to helping organizations retain their best clients and turn them into raving fans for life — but he wasn’t born this way. In fact, Joey learned his communication skills in the courtroom as a trial attorney.
On this episode of The Game Changing Attorney Podcast, Joey and Michael sit down to discuss:
Why attorneys are built for delivering a world-class client experience
How to stop clients from feeling buyer’s remorse
The importance of attracting, attaining, and retaining clients for life
Links & Resources
Episode Shownotes
Frederick Reichhelt
American Bar Association
Never Lose a Customer Again by Joey Coleman
Ritz-Carlton
As the leader of your law firm, much of your organization’s success depends on…well, you.
In this highly-anticipated Ask Michael Mogill Anything episode, Crisp Founder & CEO Michael Mogill is finally answering all your questions on his daily routine, health and fitness priorities, and secrets to optimizing his performance as CEO.
Get ready to dive deep into:
Why the decisions you make as a leader are crucial to your firm’s success
The health and fitness habits that will set you up to perform at your best
How to maximize your longevity and “healthspan” to live the life you truly want
Links & Resources
Episode Shownotes
Willpower Doesn’t Work by Ben Hardy
My Fitness Pal (app)
Eight Sleep
Dr. Peter Attia
Dr. Andrew Huberman
Andy Galpin
Outlive by Peter Attia
Streaks (app)
StepsApp
Five Minute Journal (app)
Marcus Lemonis is a remarkable business magnate, philanthropist, and the acclaimed star of CNBC's The Profit — and he’s the latest guest on The Game Changing Attorney Podcast. With a wealth of experience in entrepreneurship and investment, Marcus has garnered invaluable insights into fostering business growth and steering them towards success. Get ready to explore the essence of Marcus Lemonis beyond his public persona, discussing important topics such as:
Prioritizing the happenings on the shop floor over boardroom discussions
Managing a multi-million dollar corporation like a small family-owned business
The importance of embracing and learning from your mistakes
Links & Resources:
Episode Shownotes
Senator Bob Graham
Wayne Huizenga
Lee Iococa
Auto Nation
Camping World
8-track tape
U.S. Securities and Exchange Commission
The Profit (TV show)
CRM
On your path to success, you will inevitably feel stuck from time to time. But you can overcome any challenges —if you’re willing to do whatever it takes to get there.
In this episode of The Game Changing Attorney Podcast, Michael sits down with NYU professor and best-selling author Adam Alter to discuss:
Why failures often pave the way for our success
Why it’s better to strive for excellence instead of perfection
How to get unstuck when it matters most
Links & Resources:
Episode Shownotes
NCAA
Dave Berkoff
Sam Snead
Harvard University
Joe Bernal
Pfizer
Viagra
Jackson Pollock
Peter Jackson
The Hobbit
The Lord of the Rings
The legendary CrossFit Games demand an extraordinary feat of endurance. Merely qualifying necessitates placing within the top 10 percent among hundreds of thousands of contenders in rigorous trials.
Emerging victorious in a single CrossFit Games is a remarkable accomplishment in itself, but Mat Fraser has astonishingly claimed this title a staggering five consecutive times.
In this episode of The Game Changing Attorney Podcast, Mat and Michael sit down to discuss:
Why failure played a pivotal role in Mat's initial triumphs
What sets Mat apart from his adversaries
What propels Mat to strive for utmost greatness
Links & Resources
Episode Show Notes
CrossFit
CrossFit Games
Olympic weightlifting
L5 vertebra
Junior Weightlifting Championship
Spinal fusion
Olympic Training Center
Olympic Education Center
Don Fraser
Candace Jones
Essentialism by Greg McKeown
Rogue Fitness
Beam
Podium
Buttery Bros
Beta-alanine
Creatine
Justin Medeiros
Your law firm must leverage its brand and play to your strengths in order to attract your ideal audience — but that’s much easier said than done.
Chris Dreyer, serial entrepreneur, best-selling author, and the Founder of Rankings.io, found the key to leveraging himself, his brand, and everything in between — but the journey wasn’t easy.
In this episode of The Game Changing Attorney Podcast, Chris and Michael discuss the secrets to becoming a legal marketing master, starting with:
How the Internet has changed over the years
The harsh truth about what it takes to be an effective marketer
Why the most dangerous risks are the ones you don’t take
Links & Resources
Episode Show Notes
Amazon
Craigslist
Slack
Zoom
Upwork
Rankings.io
Dunn Kruger Effect
YouTube
ChatGPT
Disney+
Netflix
Dunbar’s Number
Starbucks
Seth Godin
Neil Patel
Gary Vaynerchuk
Grant Cardone
Ryan Holiday has achieved remarkable success with his best-selling books, including The Obstacle Is the Way, Ego Is the Enemy, and Stillness Is the Key. His profound exploration of Stoicism transcends time, bridging the gap between ancient Athens in 300 BCE and the complexities of the modern world.
By drawing upon the wisdom of Stoic thinkers like Zeno of Citium and Marcus Aurelius, Holiday empowers individuals to confront contemporary challenges using the same philosophies that have been refined for centuries.
In this episode of The Game Changing Attorney Podcast, Ryan and Michael discuss:
What Stoicism really is
How to achieve personal growth
Why learning from the past is a great teacher for the present
Links & Resources:
Episode Shownotes
Ego is the Enemy by Ryan Holiday
The Daily Stoic by Ryan Holiday
The Obstacle is the Way by Ryan Holiday
Stoicism
Ancient Rome
Marcus Aurelius
Antonine Plague
COVID-19 pandemic
William Shakespeare
Epictetus
Rubin “Hurricane” Carter (boxer)
Ernest Hemingway
Tommy John
New York Yankees
1968 flu pandemic
Simon & Schuster
Amazon
Meditations by Marcus Aurelius
Nick Saban
University of Alabama
Bill Belichick
Go for No by Andrea Waltz and Richard Fenton
Seneca
James Stockdale
Good to Great by Jim Collins
Man’s Search for Meaning by Victor Frankl
Jocko Willink
Tony Robbins
George Raveling
In this special episode of The Game Changing Attorney Podcast recorded live from the Game Changers Summit, these four lawyers let you in on their top lessons and predictions:
Anthony Johnson, America’s Techiest Lawyer
Bob Tharp, Founding Partner of Meriwether & Tharp
Alexander Shunnarah, CEO of Alexander Shunnarah Trial Attorneys
Eric Chaffin, Co-Founder & Managing Partner of Chaffin Luhana
Links & Resources
Episode Show Notes
Game Changers Summit
Wall Street
Attorney Group
Meriwether & Tharp, LLC
Chaffin Luhana, LLP
Alexander Shunnarah Trial Attorneys
There’s no denying the fact that John Morgan, Founder of Morgan & Morgan, has made a name for himself growing America’s largest personal injury law firm.
In this special episode of The Game Changing Attorney Podcast recorded LIVE at the Game Changers Summit, you’ll get to know him — and his business philosophy — on a deeper level.
Get ready to hear all about:
John Morgan’s rise to legal fame
The great threats to the legal industry
How luck plays an important role in becoming the best — but it’s not everything
Links & Resources
Episode Shownotes
Kentucky Wildcats
John Calipari
Boston Red Sox
Warren Buffett
Oprah Winfrey
LeBron James
Russell Westbrook
Carrabba’s
You Can’t Teach Hungry: Creating the Multimillion Dollar Firm by John Morgan
Joe Fried
President Joe Biden
Nick Saban
Tom Brady
The best way to grow is to learn from others who have been where you want to go, and that’s exactly what the attendees at the Game Changers Summit 2022 did. Law firm owners present at the #1 Law Firm Growth Conference on Earth learned from the experiences of four leading lawyers in the country — setting them up to apply their success lessons to their own lives.
On this special episode of The Game Changing Attorney Podcast, dive into these incredible stories, live from the Summit. Get ready to hear from:
Jan Dils, Founder & CEO of Jan Dils, Attorneys at Law
Joe Fried, Renowned Trucking Attorney at Fried Goldberg
John Uustal, Founder of Kelley | Uustal
Laura Wasser, Entrepreneur & Elite Divorce Attorney
Links & Resources
Episode Show Notes
Game Changers Summit 2022
Fried Goldberg LLC
Jan Dils, Attorneys at Law
Waser, Cooperman & Mandles
Kelley | Uustal
The Game Changers Summit 2022 is officially in the books, and a great time was had by all 5,000+ law firm owners in attendance. But just because the Summit itself is over doesn’t mean that we’re done talking about it.
Welcome to Part 2 of the Summit Spectacular on The Game Changing Attorney Podcast. Take a look back on some of these iconic episodes from some of our featured speakers, such as:
Andre Norman, Author & Founder of Academy of Hope
John Morgan, Founder of Morgan & Morgan, America’s Largest Injury Firm
Laura Wasser, Entrepreneur & Elite Divorce Attorney
Jesse Cole, Founder of the Savannah Bananas
Jessica Mogill, Head of Coaching Strategy at Crisp
Anthony Johnson, America’s Techiest Lawyer
Joe Fried, Renowned Trucking Attorney at Fried Goldberg
Links & Resources
Episode Show Notes
Game Changers Summit
Crisp
Harvard University
Morgan & Morgan
Wasser, Cooperman & Mandles
The Savannah Bananas
Attorney Group
Fried Goldberg, LLC
The Game Changers Summit is a powerful catalyst for law firm owners all over the country. To get everyone in the spirit of transformation, we’re highlighting intimate conversations with some of our most highly-anticipated Summit speakers.
On this episode of The Game Changing Attorney Podcast, get to know legends in the legal industry and beyond, such as:
Michael Mogill, Founder & CEO of Crisp
Cy Wakeman, Workplace Drama & Leadership Expert
Kevin O’Leary, Investor on ABC’s Shark Tank
Jan Dils, Founder & CEO of Jan Dils, Attorneys at Law
Eric Chaffin, Co-Founder and Managing Partner of Chaffin Luhana LLP
Bob Tharp, Founding Partner of Meriwether & Tharp, LLC
Alexander Shunnarah, Founder & CEO of Alexander Shunnarah Trial Attorneys
Links & Resources
Episode Show Notes
Game Changers Summit
Crisp
Reality-Based Leadership
Shark Tank
Chaffin Luhana LLP
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
Meriwether & Tharp, LLC
Alexander Shunnarah Trial Attorneys
Jan Dils, Attorneys at Law
Many of you have heard the story of how Crisp came to be. Founder & CEO Michael Mogill started it with only $500 to his name, and today it’s recognized as the #1 law firm growth company in America.
But Michael obviously didn’t build this company completely on his own, so what’s his secret?
Meet Alex Repas, Chief Operating Officer of Crisp and the person who keeps the company running smoothly day in and day out. While Michael is out delivering keynotes at conferences, connecting with clients, and expanding the vision for the organization, Alex is all-in at the office making sure every department is on track with their personal goal as well as Crisp’s.
On this episode of The Game Changing Attorney Podcast, find out what makes Alex a worthy COO, as well as:
What attracted her to Crisp in the first place
Why productivity from all departments is vital to the success of the company
How to find your own COO
Links & Resources:
Baltimore Ravens
Iraq War
Crisp
Fortune 500 Companies
Jessica Mogill
Game Changers Summit
Salesforce
Slack
Minority Report
COVID-19 Pandemic
Episode Show Notes
Why are human beings determined to be good people? Why are we interested in being ethically and morally right? And more importantly, why are we so prone to going off track? If we are so righteous, why is there so much hate and bias in the world?
Dr. Dolly Chugh, Social Psychologist and Management Professor at the New York University Stern School of Business, has dedicated her life to answering these existential questions. Her research focuses on “bounded ethicality,” which she describes as the “psychology of good people.”
On this episode of The Game Changing Attorney Podcast, Dolly and Michael dive into:
How to let go of being a good person, and how to become a better person
How to fight race and gender bias
How to become the person we mean to be
Links & Resources:
Episode Show Notes
Psychology Today
Nobel Prize
Juneteenth
The Tulsa Massacre
Internment of Japanese Americans in WWII
Little House on the Prairie
Jay Van Bavel
New York Mets
Angela Duckworth
Washington Redskins (Commanders)
Anne Frank
Martin Luther King, Jr.
Barabara Walters
The Holocaust
Civil Rights Movement
Bob Marley
The Marley Hypothesis
“Buffalo Soldier”
The Game Changing Attorney Podcast
Isabel Wilkerson
Cast by Isabel Wilkerson
George Takei
Star Trek
Franklin Delano Roosevelt
The Hero’s Journey
True game changers aren’t the ones who merely talk about the right thing. They’re the ones who do the right thing. They get out in the world and make a difference.
The same goes for your law firm. If you don’t have people who truly believe in doing the right thing every time, your team won’t be aligned around the right mission.
Luckily for Eric Chaffin, Co-Founder and Managing Partner of Chaffin Luhana, his firm doesn’t have that issue.
In this episode of The Game Changing Attorney Podcast, Michael and Eric sit down to discuss:
How the firm’s motto “Doing Good By Doing Right” came about
The importance of having a team who believes in the firm’s vision
Why empathy differentiates good trial attorneys from great ones
Links & Resources
West Virginia University
Chaffin Luhana, LLP
Crisp
Najee Harris
Black Lives Matter
MeToo Movement
The Magic of Thinking Big by David J. Schwartz
Giftology by John Ruhlin
Ironman Triathlon
Peloton
Episode Show Notes
Human beings are more powerful than we could ever imagine. What might be a simple word or sentence coming from you could be a life-altering realization for someone else. If we don’t understand how to effectively wield that power, we could cause some serious damage. But if we learn to harness it for good, we can change lives for the better.
These are the kind of things that best-selling author Robert Greene is set on bringing to light. In this episode of The Game Changing Attorney Podcast, get a firsthand look at just how unbelievable humans really are — and what we’re truly capable of when we put our mind to accomplishing our goals.
Robert and Micahel sit down to discuss:
Why his books are beloved by everyone from war historians to pop culture icons.
How working with 50 Cent was a game changing experience.
Why we actually have no grip on who we really are.
Links & Resources
Show Notes
The Obstacle is the Way by Ryan Holiday
The Laws of Human Nature by Robert Greene
50 Cent
The 50th Law by Robert Greene
Mike Tyson
Columbia Records
Eminem
Interscope Records
Mahatma Gandhi
National Basketball Association (NBA)
The Oracle of Delphi
Socrates
Louis the XIV
Jim Morrison
Boomers
Jonathan Swift
Elon Musk
Steve Jobs
The Game Changing Attorney Podcast has never lacked thought-provoking conversations with some of the most well-known guests of the legal industry and beyond. In Q3 of 2022 alone, we’ve featured numerous powerful stories of legends from all walks of life — and now you can revisit this quarter’s top episodes in one epic installment of the podcast.
Get ready to listen back to some of your favorite discussions between Michael and his incredible guests, including:
Gary Falkowitz: CEO of Intake Conversion Experts
Nick Rowley: Founder and Managing Partner of Trial Lawyers for Justice
Ben Crump: Founder and Owner of Ben Crump Law
Robert Simon: Co-Founder of Justice HQ and Simon Law Group
Sit back, relax, and relive some of the best moments we’ve had on the show to date.
Links & Resources:
Show Notes
You Can’t Teach Hungry by John Morgan
Game Changers Summit
George Floyd
Breonna Taylor
Ahmaud Arbery
National Trial Lawyers
Can you imagine a world without women? We can’t either.
Women are superheroes in the office, at home, and everywhere in between. From late nights to early mornings, women will do whatever it takes to get the respect they deserve — and Jan Dils is leading the fight.
Owner of the largest female-founded law firm in America, Jan Dils is determined to help change as many lives as possible with an outstanding sense of responsibility and resilience.
In this episode of The Game Changing Attorney Podcast, Michael and Jan sit down to discuss:
How to transform criticism into fuel for growth
Why work-life balance doesn’t exist
How to scale your impact and leave a lasting legacy
Links & Resources:
Show Notes
Jan Dils, Attorneys at Law
Crisp
West Virginia
Jingle
Charleston Gazette
LSAT
We are all allowed one body and one life. To succeed in life and business, every leader must prioritize their health over everything else. Exercising effectively, sleeping well, and fueling yourself properly are three ways that we can ensure longevity and happiness over time.
This episode of The Game Changing Attorney Podcast will show you just how important all of these things are for today’s law firm owner.
Listen to Michael as he sits down with Will Ahmed, Matteo Franceschetti, and Dave Asprey as they discuss:
The importance of tracking your heart rate variability and overall fitness
The keys to getting the most out of your sleep every night
How to biohack your own body and live a life you never thought possible
Links & Resources:
WHOOP
Eight Sleep
LeBron James
Michael Phelps
Intermittent fasting
Bulletproof
World War I
The Game Changing Attorney Podcast - Episode #21 with Will Ahmed
The Game Changing Attorney Podcast - Episode #109 with Matteo Franceschetti
The Game Changing Attorney Podcast - Episode #41 with Dave Asprey
Getting a lead can seem like the most important thing of all, but what good is a lead if you aren’t able to convert it into a client for life? What happens when you don’t answer the phone fast enough or follow up in a timely manner?
That’s where Gary Falkowitz, CEO of Intake Conversion Experts, comes in. ICE was created for one very important reason: to help law firms maximize their ROI on marketing campaigns — and their results speak for themselves.
On this episode of The Game Changing Attorney Podcast, sit down with Gary and Michael to hear all about:
Why law firms everywhere must have dedicated intake specialists
The importance of building relationships, both personally and professionally
Where the future of the legal industry is heading
Links & Resources:
Intake Conversion Experts
Parker Waichman, LLP
The Complete Guide To Law Firm Intake (Book)
Gary Falkowitz LinkedIn
Shownotes
In this episode, we look back at some of the incredible authors who are changing the game in human understanding. Joey Coleman explains how client experience directly affects the bottom line. When the only way out is through, Ryan Holiday offers sage wisdom on perseverance and resilience. Winning is hard, and Tim Grover reveals the true costs of glory. Caring personally and challenging directly is a false dichotomy that Kim Scott reasons, once overcome, can lead to a stronger workplace.
24/7, 365 Your firm — regardless of size — faces monumental competition. Not from other attorneys or multi-state firms that dominate traditional media. No, your competition is larger: Apple. Amazon. Netflix. The seamless user experience that delivers goods and services on demand has become the standard for quality customer service. To help level the playing field, client experience expert Joey Coleman suggests: Make a named partner responsible for the client experience. Weave it into the culture of the firm, and put weight behind it. When you put time and resources behind the initiative, you just might be surprised by how many employees come out of the woodwork to help.
Move Forward Life is filled with inevitable obstacles, where choice lies is in the response. Perception guides the right action. Renowned media strategist and best-selling author Ryan Holiday has spent decades examining Stoics like Marcus Aurelius and Seneca to understand where the rubber of philosophy meets the road of life — and how we can apply ancient teachings to modern problems. When faced with seemingly insurmountable problems, seek clarity through distance. Problems are hard when they are up close and personal. Ask what you would tell a friend in your position. Often, all that is required is the very next choice — a singular action — to move the ball forward.
Triumph No external motivation can beat the internal drive to win. True competitors understand that the path is hard, unpolished, and often fleeting. At the end of the road, the win is not guaranteed. But as is in litigation and pro-level sports, determination requires internal accountability that can not be purchased. This level of intensity is what has set Tim Grover and the athletes he works with apart — legends like Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of Olympic athletes. In deciding to break from the pack, pull away, and win — you get to decide what that looks like.
Radical Candor Praise in public. Criticize in private. How we give and receive feedback has the power to improve the health of our law firm. We often want to avoid the sting of criticism and keep from hurting the feelings of others, but frank conversations on performance and improvement, done with compassion, benefit both the individual and the organization. Kim Scott has led teams at Google and Apple. For her, the essence of being a good boss is rooted in being human. Hold a conversation that accounts for the other person's reaction to the feedback. "Feedback is measured not at your mouth, but at the other person's ear." - Kim Scott
Links & Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Website
Crisp Facebook
Crisp Twitter
Crisp Instagram
Crisp LinkedIn
Joey Coleman - Episode 18 of The Game Changing Attorney Podcast
Ryan Holiday - Episode 53 of The Game Changing Attorney Podcast
Tim Grover - Episode 71 of The Game Changing Attorney Podcast
Kim Scott - Episode 25 of The Game Changing Attorney Podcast
Author Michael Mogill, Crisp, Joey Coleman, Ryan Holiday, Tim Grover & Kim Scott
"The wealthiest people that I know are the most giving with their time. I do believe in karma in some form and it all comes back.” - Rob Simon
What wealth has an authentically lived life provided Rob?
What is the origin story of the superhero-themed ecosystem?
Why was law school easier for Rob than undergrad?
How did Rob's entire family, including his divorced parents, end up working for the Simon Law Group?
What is Justice HQ and how is it lowering the barrier to entry for aspiring attorneys?
What is the vetting process for The Justice Team and Justice HQ?
What can trial lawyers learn from trying to persuade 5-year-olds?
Why is not sharing business the worst advice Rob has ever heard?
Authenticity, Generosity, and Hard Work Rob Simon's career is nothing short of inspiring: an incredible recovery record of $200 million, scaling The Simon Law Group (aka The Justice Team) to eight figures in the first few months of opening, throwing Law-Di-Gras annually, and the founding of Justice HQ. But what sets Rob apart is his unflinching authenticity. Good-natured and family-oriented, he is the embodiment of a value-driven life. When opening the firm with twin brother Brad in 2009, Rob's desire to serve his family was reflected in his approach to building community. Rob and Brad poured every settlement back into the firm. For close to two years, neither took a check and lived with roommates until married to keep costs low. In the early days, he skipped spending on SEO and digital marketing. Instead, he hit the pavement — hard. Taking to the streets, he served his community. "An early case I settled for 5 million bucks. I got in that position by helping people out for free and doing the right thing. When starting your firm, your time is free. You’ve just got to use it wisely." - Rob Simon From answering questions at swap meets to meeting with chiropractors, answering listservs, and emailing his graduating class, he made a name for himself outworking the competition. Nearly a decade and a half later, Rob's vision has paid off. Having reached his lifelong dream to take care of his entire family, he has unlocked a higher quality of life. Today, Rob shares the driving force behind his tenacity, why the ultimate measure of success is financial independence, and how Justice HQ is restructuring the legal industry.
Change How You Score the Game Work-life balance is a myth — at least for high performers. Some level of imbalance — across all industries — is required to score the next goal. Chasing the myth can lead to burnout. The solution? Change the metric. Measure success by the quality of life achieved — and ditch the idea of balance. "Doing what makes you happiest most of the time — that's quality of life. For me, that has always been defined as financial freedom, stress-free with your family. Listen, I'm always going to pick up the phone. If somebody's texting me about a new case, I’ve got to pick up." - Rob Simon
Key Takeaways:
Enjoy your life, but surround yourself with people who will pull you in the right direction to help keep the fun in check.
Greed isolates. Wealth is created by helping others.
Put ego aside. To succeed, any firm owner needs to hire well, trust those around them, and delegate often.
Links and Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Website
Crisp Facebook
Crisp Twitter
Crisp Instagram
Crisp LinkedIn
Robert Simon Website
Robert Simon LinkedIn
Robert Simon Twitter
Justice HQ
Authors Michael Mogill, Crisp, and Robert Simon
"Black, white, brown — it doesn't matter. You show up for what's right. Even when it's controversial or unpopular. Even when it's dangerous. Speak truth to power.” - Ben Crump
How is Ben Crump working to fix a broken criminal justice system?
Does bringing awareness and attention to a problem exacerbate the very issue he is trying to solve?
How does he remain optimistic when one in five black men is convicted?
In the face of death threats, how does he press on with such important work?
What can attorneys who wish to drive real change do, beyond posting on social media?
What is it like being one of Time Magazine's 100 Most Influential People?
Attention and Advocacy Equal access to justice. Fair treatment. Hope for the future. Every American deserves these basic rights. Yet the number of Blacks and Hispanics convicted of felonies remains wildly disproportionate to that of their white counterparts. The criminal justice system, plagued by discrimination, implicit bias, and racism, requires a strong salve of tireless activism and unwavering optimism. Legendary national civil rights attorney Ben Crump draws optimism from one source over the rest: the precedent of Black Americans who have overcome, from the middle passage and slavery through Jim Crow and excessive police force. "Based on the precedent of black people in America, Whatever the enemies of equality throw at us, we're going to overcome it. We're going to be alright." - Ben Crump Often heralded as Black America's Attorney General, Attorney Ben Crump is listed amongst the Most Influential People of 2021 by TIME Magazine, Ebony Magazine’s Power 100 Most Influential African Americans, The National Trial Lawyers Top 100 Lawyers, and the 2014 NNPA Newsmaker of the Year. In high-profile civil rights cases, he has represented the families of Henrietta Lacks, Trayvon Martin, Michael Brown, Ahmaud Arbery, Breonna Taylor, and George Floyd, among others. Also the President of the National Civil Rights Trial Lawyers Association, he reached a $641 MM settlement for the residents of Flint, Michigan. Show Up There is no nobler thing than to fight for the equity of your children. The price is often high, and the opposition is deadly. But in the matter of life and death in America, this is what it takes. Showing up. Speaking out. Leveraging the education and power you have to build a more equal America. Key Takeaways:
Take someone with you. Mentor someone who looks nothing like you, someone from a different background. Support scholarship funds to help trial lawyers become more diverse. There are always things you can do.
Remain optimistic. There is always hope and possibility, even in the face of staggering statistics. Attorneys can build a better world — a better America — for generations to come.
Embrace the struggle. Pressure is what makes coal into diamonds and makes engines run. A necessary element of progress, the struggle should not be shied away from.
Links and Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Website
Crisp Facebook
Crisp Twitter
Crisp Instagram
Crisp LinkedIn
Ben Crump Website
Ben Crump LinkedIn
Ben Crump Twitter
Author Michael Mogill, Crisp, and Ben Crump
Leaders who change the game go all in and possess an unwavering clarity of direction. They challenge the status quo, embrace creativity, ignore the haters, and drop into heightened states of flow. But how do we experience — and tap into — these qualitative characteristics? How can we harness their potential to build a stronger practice and a better life? To explain is one thing. To learn firsthand is another entirely. You might not be able to grab coffee with Kevin O'Leary or pick the brain of Steven Kotler, but we give you the next best thing. Each week on The Game Changing Attorney Podcast, we deliver exclusive insights and inspiring tales from thought leaders and world shakers. Today, we look back at some of the best insights from our guests over the past quarter. Renowned trucking attorney David Craig maps the road to success. With hundreds of millions of dollars in recoveries, he draws on the principles of consistency and perseverance. Jesse Cole, the greatest showman in baseball, transformed a floundering team into sold-out stadiums by putting fans at the center of every decision. Entrepreneur and Investor on ABC’s “Shark Tank” Kevin O'Leary discusses the merits of chasing freedom over wealth. Best-selling author and the Executive Director of the Flow Research Collective Steven Kotler offers inspiring, research-backed wisdom: every impossible feat started with an ordinary person. As you push beyond your limits, extraordinary is what happens along the way.
Invest in Others Wisely Ideas worthy of investment require more than a spark of imagination. Kevin O'Leary knows from experience that great Ideas are a dime a dozen, and ideas that lack execution will never deliver a return on investment. To be truly exceptional you need both elements: the great idea and the ability to make the idea a reality. To attract and retain top talent — from team members to vendor partners — build deep bonds. Connections made to last require frequent deposits of trust. Trust takes time and dedication. To get the best results, ride the ups and the downs. Care about the people in your network in a human way. At David Craig's firm, it is not uncommon for former team members to return or to seek an alternate position within the organization best suited to their strengths.
Break the Mold Following the status quo is a race to the bottom. Observe the crowd and do the opposite. Jesse Cole, owner of the Savannah Bananas, threw caution to the wind and asked the most important question: What do fans want — that they are not yet aware of? Fifteen years of experiments led him to anticipate the needs fans did not even know they had. No advertisements, all-inclusive tickets, dad bod cheer squads, and 7th inning singalongs all add entertainment value that keeps revenue in the millions. How can your firm better anticipate and meet the needs of clients?
The Best at Work The difference between ordinary and accomplishing the impossible comes down to two factors: how well you work with your biology and how frequently you drop into the flow state. To get to the next level, Steven Kotler, Director of the Flow Research Collective, gives the difference to fear. Small amounts give you focus for free. Too much and you're paralyzed. Mitigate excessive fear through meditation, exercise, and gratitude practice. Reset the nervous system and lower anxiety. Links & Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Website
Crisp Facebook
Crisp Twitter
Crisp Instagram
Crisp LinkedIn
David Craig - Episode 106 of The Game Changing Attorney Podcast
Jesse Cole - Episode 108 of The Game Changing Attorney Podcast
Kevin O'Leary - Episode 113 of The Game Changing Attorney Podcast
Steven Kotler - Episode 116 of The Game Changing Attorney Podcast
Author Michael Mogill, Crisp, David Craig, Jesse Cole, Kevin O'Leary, and Steven Kotler
"I had to draw on my own resilience and grit to keep believing that yes, I could do this." - Jo-Ná Williams
How can firm owners achieve a version of success that reaches the top while honoring personal development?
What drew the young entrepreneur to the creative industry of singing and songwriting?
What fortuitous adversity was the genesis behind Jo-Ná's motivation to become a lawyer?
What did she learn from 70 NOs it took her to get one YES?
In a world vocal about prioritizing self-care, is there room for the grind mentality when starting a business?
What habits has Jo-Ná adopted to be able to stay in the game — at peak performance — for the long term?
Go the Distance Entrepreneurship whispers many promises: freedom, security, autonomy, and creative expression. Success is not possible for the faint of heart or weak-willed. To go the distance, the refrains of “grind” in the church of hustle are nonstop. While striving day after day for perfection, burnout often looms on the horizon, a seemingly inevitable byproduct of securing the win. But what if attorneys could build the firm of their dreams that feels as good on the inside as it looks on the outside? World-renowned attorney and business strategist Jo-Ná Williams lays legal foundations for businesses to flourish. Under her guidance, business owners have enjoyed seven-figure growth while remaining grounded in personal development goals. She helps create businesses that feel more like home than a war zone, removing the day-to-day constant battle. With 23 years in the entertainment industry, the founder of Jo-Ná Williams has dedicated her life to educating and protecting entrepreneurs. Recently named a Top 40 Lawyer under 40 by the National Black Lawyers, she has been featured in Forbes, Entrepreneur, Black Enterprise, Fortune, and more. She discusses the grit necessary to achieve her goals, the paradox of self-care in entrepreneurship, and marrying the internal measures of success with the needs of an evolving industry.
The Secret to Being Happy Success is measured by internal satisfaction. Jo-Ná reminds us that the success of others should serve as inspiration for what is possible, not the ever-moving benchmark of personal achievement. Combine the achievements of others with personal goals to level up. As attorneys and entrepreneurs, the goals that dictate our measure of success can be shifted or changed entirely. Evaluate the trajectory. Trust yourself to know what you want. Chart a new course when necessary. "When I am in alignment with my values, grounded, caring for my internal and external wellbeing, I'm not worried about what everyone else thinks I should be doing. I know that I am on track, and I feel most successful." - Jo-Ná Williams
Key Takeaways:
Ask for help. Hire advisors to help run the firm. Even the best education can't teach you everything. Success is never achieved in isolation.
Slow down to maintain velocity. To successfully navigate challenges, firm owners must be creative and malleable. Take time out to reset, recenter, and recover. Sidestep burnout and come back stronger.
Give more. Shift your focus to helping others succeed. Gratitude and a sense of accomplishment are natural byproducts of each win.
Links and Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Website
Crisp Facebook
Crisp Twitter
Crisp Instagram
Crisp LinkedIn
Jo-Ná Williams Website
Jo-Ná Williams LinkedIn
Jo-Ná Williams Twitter
Author Michael Mogill, Crisp, and Jo-Ná Williams
When lives hang in the balance, skilled litigators tip the scales of justice. Attorneys carry an incredible opportunity to restore wrongs and shape the future. But to make the change, the battle in court must first be won. Reaching the status of elite trial attorney requires more than the “it” factor. Charisma can only take you so far — so how do you get there? Excellence has no limit, no perfection that can be reached. You alone determine how far you'll go. Keep learning. Push to improve. Dig deep and spend time with the case. Create focus groups. Craft a more engaging story. From authenticity to litigation science, today we hear from some of the nation's most elite trial attorneys featured on The Game Changing Attorney Podcast. We uncover how charisma coupled with attention to detail and telling a better story, all with near-perfect execution, can help attorneys come out on top.
Go All-In Once a decision has been made, commit to the future and put the past behind you. Set your sights on the new vision and say “no” to the rest. When Joe Fried felt the call to trucking, he heeded the signs and went all-in — overnight. He cast aside a successful practice and never looked back. His acute focus has established him as one of the most elite trucking attorneys in the country.
Know Who You Are Take the cases that light you up — the ones that galvanize you to fight another day. Above all, remain authentic. Learn from those who came before, but adapt their wisdom to your unique style. Mark Lanier can carefully pick and choose his cases. For those who might lack the luxury of discretion, he advises attorneys to settle every case they take on justly.
"The more we understand ourselves, the more honest we'll be. All jurors seek authenticity. They sniff out the fake answers. And once they do, they discount what I say. I try to be genuine. In the process, people may not agree with everything I say — but they respect that I am giving them what I believe to be the truth." - Mark Lanier Hall of Fame Trial Attorney Mike Papantonio sees authenticity and brand as synonymous. And while the impact of a good brand can be difficult to measure, it is one of the most important aspects of any firm. Going well beyond radio ad messaging, the brand informs how relationships are built — and maintained. This in turn drives reputation and referrals.
Level Up Sean Claggett believes that lawyers are commodities that can be invested in — or not. But the attorneys that pour in resources and continue to improve will outshine their peers and rise through the ranks. Improvement is more than the work done internally. It is also improving communication — and persuasion. Through storytelling, renowned trial attorney Randi McGinn shifts jury knowledge to wisdom. She breaks down the components of what transforms linear facts into engaging and persuasive narratives. And that’s just the tip of the iceberg.
Links & Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Website
Crisp Facebook
Crisp Twitter
Crisp Instagram
Crisp LinkedIn
Joe Fried - Episode 9 of The Game Changing Attorney
Mark Lanier - Episode 14 of The Game Changing Attorney
Mike Papantonio - Episode 12 of The Game Changing Attorney
Sean Claggett - Episode 79 of The Game Changing Attorney
Randi McGinn - Episode 107 of The Game Changing Attorney
Author Michael Mogill, Crisp, Joe Fried, Mark Lanier, Mike Papantonio, Sean Claggett, and Randi McGinn
"I want people who are thrilled to be here and happy to do the work. I have no interest in hostages. We're going to stop on the moon here. You can exit or you can strap in." - Elise Buie
How did Elise Buie build a rocket ship firm of the future?
After working for a federal judge and ultimately a litigation firm, why did Elise decide to temporarily retire and homeschool her children?
When Elise un-retired, why did she set up a remote-first family law practice?
Why are an overwhelming number of women initiating divorce?
How does Elise address the challenges of a fully remote firm?
What is work-life integration, and how does it shape Elise's firm?
What is a culture call, and how can it unify teams and accelerate growth?
Take No Hostages The beating heart of a “unicorn rocket ship” firm is culture. Each “astronaut” must share inherent values: innovation, growth mindset, and deep care. The rest can be taught. The virtual firm of the future requires a special strength: one built on a foundation of flexibility tempered with accountability and radical candor. During periods of growth, culture calls solidify this alignment between the firm and staff. Elise Buie, Founder and CEO of Elise Buie Family Law, is a visionary for virtual law firms. The self-appointed Ms. Frizzle/cheerleader invests tirelessly into her team — who will in turn pour into her clients. Building a robust culture in which a fully remote team knows one another deeply may take time and effort — but the reward is well worth the investment. Today, Elise reveals the crucial elements for a successful marriage and what makes her such a successful leader. She explains that fully saying YES to something requires joyful and frequent NOs to everything else, and how un-retirement set her on a path to change the game in practicing family law.
Ultimate Freedom Work fuels our lives. In life and in work, emergencies happen. Just as we should be able to take our child to the doctor without it feeling like a favor, we should be able to answer emergency work emails from their soccer game without feeling guilt. Focus on work-life integration over an elusive and unattainable balance. Successful virtual firms set up an environment in which team members are empowered to work a schedule that fits their lives.
Key Takeaways:
Say what you need. Inequity in relationships is almost unavoidable. However, when the feelings around inequity are not communicated, the growing resentment has the potential to dissolve a relationship.
Invest in the team. Remote and in-person teams alike require training, development, and deep connection to produce the best work.
Get still. Take time each day to quietly focus on the essential tasks that will move your big goals forward. Push the rest to the side.
Links and Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
Michael Mogill Twitter
Michael Mogill Instagram
Michael Mogill LinkedIn
Crisp Website
Crisp Facebook
Crisp Twitter
Crisp Instagram
Crisp LinkedIn
Elise Buie Website
Elise Buie LinkedIn
Elise Buie Twitter
Article: "Thinking About Employees' Lives and Ambitions Outside of Work Can Improve Law Firm Culture"
Author Michael Mogill, Crisp, and Elise Buie
"Peak performance is not about how things feel. It's about what you do despite the feelings.” - Steven Kotler
What does it take to accomplish the impossible?
How can we make our biology — even the disadvantages — work for us?
What four stages allow us to win in any situation?
Why is fear a directional arrow for peak performers?
When putting in the work, how important is it to enjoy the process over the outcome?
After years of research, what habits have Steven adopted and cast aside?
Why is Steven so optimistic?
Neuroscience of Performance The path to peak performance is often a formulaic refrain: genetics plus environment minus drugs multiplied by about 10,000 hours of practice. But this equation is not a guarantee of success. What if the true path to achieving the impossible lies within each of our minds? Neuroscience is the key to unlocking full human potential and tapping into optimal consciousness or flow. In this episode, Steven Kolter shows us how to go beyond what feels personally impossible, break records, and change the game. Author of 10 best-sellers and internationally recognized human performance expert, Steven is an award-winning journalist and the Executive Director of the Flow Research Collective. His work has been nominated for two Pulitzer Prizes, topped the New York Times lists, and appeared in over 100 publications.
Tap into Flow When only the task at hand exists, everything else melts away. We feel and perform our best. Total absorption. That's flow. Drop into this state often. Begin to achieve the things we think of as impossible for ourselves. "You go into the backcountry and someone will say, ‘Today is the day I'll jump this.’ But often they are just doing what they do, and impossible is what happens along the way." - Steven Kotler To break records and achieve the impossible — from the courtroom to the ski hill — flow will get you there. But getting to this optimal state requires passing through the primary stages. Motivation gets you into the game. Learning allows you to continue to play. And creativity is how you steer.
Key Takeaways:
Extraordinary is a choice. Steven spent his career interviewing people who accomplished the impossible, was often in the room when the impossible became possible, and will tell you that everyone started out unbelievably ordinary.
Domino effect of success. Start by doing something that seems impossible to you. Once that is achieved, what else can you do? Over time you accomplish capital 'I' impossible.
Create process goals. These goals (like “write 500 words each day that leave the reader feeling curious”) tell the brain where to focus. Amplify focus and, in turn, amplify flow. Outcome goals (like “win a Pulitzer”) are too general to be effective.
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Devil's Dictionary
Author Michael Mogill, Crisp, and Steven Kolter
They are the leaders and industry changers on a warpath to greatness. When a conflict runs hot, they cool it down. They refocus attention, engage emotional resistance, and set aside ego. Time and again, they tap back into motivation to double down and work harder. They encourage teams to recalibrate and aim higher. These are the game changers. For years, Crisp has brought together world-renowned thought leaders to create transformational experiences for the best in the game. Today, we look back at the highest-rated live sessions of conferences past — giving you premier access to the industry’s most iconic presentations.
Attention Branding is little more than sustained attention. It is also the singular thing that grows any business and the hardest to attribute. Renowned marketing expert and best-selling author Gary Vaynerchuk is fascinated by attention — the way this asset is nurtured becomes the primary variable of what happens. To win the game, invest hours into understanding the current spaces of attention: TikTok, LinkedIn, and Blockchain.
Good Vibes The secret to negotiation, transforming trauma and making us 31% smarter, according to neuroscience. When we are in a good mood, our brains have more capacity to operate and can give us the upper hand in negotiations, says former FBI International Hostage Negotiator and best-selling author Chris Voss. In this relaxed state, we see opportunities instead of challenges. Workplace drama researcher Cy Wakeman calls this "flipping the toggle." When toggled down, the ego is in control, distorting reality and limiting viable options. The world is perceived as a horrible place. When toggled up? You're in your higher self — using all of your intelligence, more creative, accountable, collaborative, and inventive. These toggle positions are mutually exclusive. So how can we go from “down” to “up” in the face of trauma and adversity? Emotional neutrality. Author of the best-selling book “The Miracle Morning,” Hal Elrod explains that every negative emotion is self-created by our resistance to our reality. To toggle up, sulk for five minutes, and then accept what you cannot change. Invite peace. Pick the emotion that will get you to the next step. Move forward.
Born a Lion Motivation is fuel for success. A leader's motivation directly impacts the lives of those they love. World-renowned speaker Eric "ET" Thomas never intended to become a leader, but by giving 120% and doing whatever it took, he went from high school dropout to PhD influencing millions. "You can have whatever you're willing to grind for." - Eric "ET" Thomas As Founder and CEO of America's largest injuring law firm, John Morgan knows that this hunger for success is an insatiable desire — and when others say you can't, it really means that THEY won't. Never let someone else stop you from being great.
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Gary Vaynerchuk
Chris Voss
Cy Wakeman
Hal Elrod
Eric "ET" Thomas
YOU OWE YOU (book)
John Morgan
Authors Michael Mogill, Crisp, Gary Vaynerchuk, Chris Voss, Cy Wakeman, Hal Elrod, Eric "ET" Thomas, John Morgan
"It's in your cells. It's in your DNA. It's a burning, vibrating chord that never stops. It sees injustice and needs to go out and make things right. The righteous fight. That's what the best trial lawyers have in common.” - Nick Rowley
What fuels one of the most accomplished trial lawyers in the world?
Why are his losses the biggest learning experiences?
How did he develop an ethos of extreme responsibility?
What do the best trial lawyers have in common?
What habits keep him sharp in trial and life?
How is he using Ketamine assisted therapy to work through his past trauma?
Building and maintaining an empire of such magnitude is exhausting. After so much success, why continue?
Break the Mold Billion-dollar victories. Legal revolutionary. Philanthropist. Countless awards. Author. Nick Rowley is a tireless warrior for justice and one of the most accomplished trial lawyers of his generation. Nick's unbridled tenacity — matched only by his defiance — was ingrained by childhood adversity. "If you can't kill me, you're never going to stop me." - Nick Rowley Every time Nick was knocked down, he sprung up with more energy — and rage. In the first decade of his legal career, anger both fueled and limited his success. But with time comes perspective. And asked himself a game changing question: Could he shift from aggression to love — and be even more successful? "And that has been my project over the second half of my career." - Nick Rowley Today Nick shares the value of learning from our losses, what all great trial lawyers have in common, and how the biggest risks come with the greatest rewards.
Brutal Honesty When an attorney asks a juror for unfiltered truth, there is a shift in the courtroom. A connection is formed — one based on trust. But creating space for others to be brutally honest does not come easily. The price is vulnerability: giving strangers that have doubts about you permission to think what they want and say how they feel. When you open the courtroom to honesty based in trust, you are rewarded with a jury that lets down their guard and sees your plaintiff as a human, just like them, deserving of restitution.
Key takeaways:
Get back up. You may not win every case, but even in loss, there are valuable lessons. Every time you are knocked down, you get to choose if you will get back up to fight another day.
Extreme responsibility. When something goes wrong — a case is lost at trial or the settlement is less than desired — find a way to take 100% of the blame, even if you are 1% responsible. Taking ownership of the problem will move you forward.
Care for yourself. To fight injustice and win cases, you need to care for your mental and physical body. Poison your body and see the negative effects in trial.
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Nick Rowley Trial By Human
Nick Rowley Twitter
Author Michael Mogill, Crisp, and Nick Rowley
"The whole idea of being an entrepreneur is to get to a place in your life where you do not have to pick up the phone when it rings. Only you have control over your destiny.” - Kevin O'Leary
What hard lessons and life philosophies shaped Kevin O'Leary into the man he is today?
What common denominator allows women to excel in business?
What happens the day after selling a business for $4 billion?
How did an emotionally charged interview with a reporter lead to Kevin's first role on Dragons’ Den?
When considering a new investment, what does Mr. Wonderful look for and what does he avoid?
How does Kevin deal with critics?
Can entitlement ruin your child's future?
Hold The Phone To Kevin O'Leary, entrepreneurship is not a destination. It's a journey. The path is long and hard, and it's not for everyone. But those who decide to take on the challenge can win the ultimate prize: freedom, funded, beholden only to personal desire and only taking the meeting — or picking up the phone — when it is of interest. Love him or hate him, the wildly successful businessman best known as Mr. Wonderful is a straight shooter who has captured the eyes — and hearts — of millions. But it’s not the simple pursuit of cash that drives this multimillionaire. Passion. Freedom. Meaningful use of time. These are the underlying drivers of the success of the world-renowned entrepreneur, investor, four-time Emmy winner, and best-selling author. Today Kevin reminisces on lessons he's learned over the years and how they paved the path to Shark Tank, reveals the investment strategy passed down from his mother, and outlines how to tell a solid investment from a bad one.
Drown Them Out "If it's not relevant to my goals — to achieve success for my customers, my business, my investors, my objective — if you don't like it, I don't care." - Kevin O'Leary Critics are just noise. With each tier of success comes a fresh batch of naysayers, adding to the growing cacophony of judgments. To push ahead, be effective, and change the game, develop a filter that blocks the sound. Protect your energy and vision. Don't let criticism stall your momentum and waste your time.
Key takeaways:
Connect to your why. Passion drives success. Great entrepreneurs are motivated not by the greed of money, but by the passion of the project.
Worry less. Focus only on what is in your control. Learn from mistakes — from missed cases to investments — and let the rest go.
Leadership is an act of service, and the firm owner comes last. Kevin's hierarchy for a successful business: clients, staff, investors, and owners.
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Author Michael Mogill, Crisp, and Kevin O'Leary
The Game Changing Attorney Podcast is for leaders ready to level up. For the passionate and engaged. The peak performer. Tenacious fighter. Creative connector. Industry disruptor. Game changer. For you. Today we look back at some of the most inspiring and insightful conversations this year — so far. We showcase leaders with long-term vision, the courage to stand their ground, and prevail in the face of extreme adversity. We hear from best-selling authors, an Emmy-award-winning director, and a top-performing attorney. Learn from their stories.
No Excuses Leadership — and the pressure that comes with it — is a privilege. But getting it right can be a challenge. Michael Mogill built Crisp on the solid foundations of positive urgency, accountability, integrity, and transparency. His advice? Shed secrets. Hide nothing. Help others. Take an honest and accountable look within. Identify opportunities to grow. Andre Norman transformed his prison sentence into a Harvard fellowship and is on a mission to end mass incarceration. To get to where they are, both Michael and Andre had to dig deep within themselves and shift both internal and external worldviews. It was not easy. The payoff — building something of value that no one can take from them — is well worth the price of admission.
Clear Communication Clear, direct, and honest. Communication is our most effective tool, and to be effective, it must be honed often. When over half of all marriages end, divorce attorney Laura Wasser sees miscommunication as the root cause. To build a lasting partnership, she advises establishing good communication habits in the good times to get through the bad — and when dissolving the relationship is inevitable, she helps smooth the process.
Fear of Failure A blessing and a curse. The fear of failure is the fuel of humans who become legends. Emmy-winning director Jason Hehir equates the greats like Michael Jordan and Andre the Giant to sharks — always facing forward. Jason faces a unique challenge: getting the greats to pause, look back at all they have accomplished, and be proud of how far they've come. As you build your firm, remember to look around once in a while.
The cure for failure is persistence — and perspective. As Dorie Clark, best-selling author, notes: When we try to take our firms and businesses to places that we've never been, it can feel scary and our expectations can be way off. Law firm owners can point to metrics like revenue growth to set expectations, but they may not be correct. Models and examples of successful firms already exist. Reach out to others for a more realistic scope, and keep moving forward.
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Andre Norman - Episode 98 of The Game Changing Attorney
Laura Wasser - Episode 102 of The Game Changing Attorney
Jason Hehir - Episode 105 of The Game Changing Attorney
Dorie Clark - Episode 104 of The Game Changing Attorney
Author Michael Mogill, Crisp, Andre Norman, Laura Wasser, Jason Hehir, Dorie Clark
Performance is more than fierce determination. On the road to success, psychology underpins — and shapes — every personal choice. Habits, biases, social norms, the people we spend time with, and even the quality of goals we set determine how far we can go. These invisible barriers litter the road to our next achievement. Identification helps to clear the path, avoid pitfalls, and come out victorious. We’ve spoken with world-renowned researchers to bring you science-backed advice on how to be a better leader and achieve any goal.
Professor Dr. Katy Milkman explores the best times for making a change and why behavior is contagious.
Social psychologist, Dr. Vanessa Bohns looks at why leaders have even more influence than they think.
Dr. Jay Van Bavel, Associate Professor of Psychology and Neural Science at New York University, recommends baking dissent into every organization.
Dr. Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, emphasizes the importance of setting the correct goals and incentives.
Flexible and Fun If life is half nature and half nurture, that leaves a lot of room for improvement. Dr. Katy Milkman knows that habits require flexibility on the path to change. Repetition, reward, and some consistency help build long-term positive habits — and as Dr. Ayelet Fishbach says, goals should not be chores, but exciting aspirations.
By the Numbers Lead by example — not with statistics — to influence your firm culture. We are watching each other. Constantly. As Dr. Jay Van Bavel points out, people in the same groups will mirror each other and look to leaders for how to behave. Dr. Katy Milkman explains that people with power do not experience the same societal pressures and play on their terms. Leaders who show vulnerability convey responsibility and unify teams.
Encourage “No” We all believe that our perceptions of reality are true. But to get to the next level, we often have to question what we think we know. To avoid digging deeper into our sphere of beliefs, Dr. Jay Van Bavel recommends creating a culture where dissent is encouraged. If one person is allowed to poke holes, it frees up others to voice their concerns, ultimately strengthening a law firm's positioning.
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Episode 78 — Dr. Katy Milkman
Episode 82 — Dr. Vanessa Bohns
Episode 83 — Dr. Jay Van Bavel
Episode 101 — Dr. Ayelet Fishbach
Author Michael Mogill, Crisp, Dr. Katy Milkman, Dr. Vanessa Bohns, Dr. Jay Van Bavel, & Dr. Ayelet Fishbach
Starting your own company is hard no matter who you are — but in the predominantly male-dominated business world, being a woman and starting your own company is an entirely different ballgame. Thankfully, millions of women all over the world are making their mark and pioneering with some game changing organizations.
In this special episode of The Game Changing Attorney Podcast, we’re bringing together four leading ladies who have created some incredible enterprises of their own:
Sherry Stewart Deutschmann: serial entrepreneur, speaker, and author of Lunch With Lucy: Maximize Your Profits By Investing In Your People
Cy Wakeman: highly acclaimed workplace drama expert, leadership & team culture consultant, and New York Times best-selling author
Kara Goldin: founder of Hint Water and author of Undaunted: Overcoming Doubts and Doubters
Liz Wiseman: management researcher, executive advisor, and New York Times best-selling author
These ladies’ stories are nothing short of amazing and inspiring. No matter who you are, you’ll learn something valuable from them.
Practice Empathy and Accountability Make genuine connections, create space on level ground, and get feedback on leadership — saving time and money in the process. To engage empathetically with her team, Sherry Stewart Deutschmann, entrepreneur and best-selling author, simply caved out one lunch hour a week for any employee who wanted her time. The result? Her company exceeded $40M in revenue and was named to the Inc. 5000 list of the fastest growing private companies in America for 10 straight years. Renowned executive advisor and CEO Liz Wiseman researches how employees transform into engaged leaders who consistently step up the challenge when called upon. By giving team members ownership of projects — 51% of the vote and 100% of the accountability — they become high impact contributors.
Attract the Best Cut the drama. Emotional waste — also known as workplace drama — costs leaders hours each day. Minimize drama to create an environment in which high performers thrive. Cy Wakeman, New York Times best-selling author and workplace drama expert, points to raising standards and holding team members accountable when taking a firm to the next level.
Blindsides Go Both Ways On the road to growth, remain agile, plan for the future during the good times, and don't be afraid to pivot. With each new success comes unexpected challenges. But Kara Goldin, Founder of Hint and best-selling author, explains that the dark days are not forever — and just as a firm can be blindsided by challenges, it is often just as hard to see the light. Remain open and optimistic.
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Sherry Stewart Deutschmann - Episode 26
Cy Wakeman - Episode 7
Kara Goldin - Episode 90
Liz Wiseman - Episode 97
Author Michael Mogill, Crisp, Sherry Stewart Deutschmann, Cy Wakeman, Kara Goldin, Liz Wiseman
"It just magically happens behind the scenes. We improved sleep by around 30%, increased deep sleep on average 10%, and for those in the fitness space — 49% of our customers — they see a 10% improvement in HRV, which equals to being six years younger after using the pod." - Matteo Franceschetti
How is the sleep industry being disrupted and repositioned as a health prevention industry?
Why is Eight Sleep the first company to use dynamic temperatures in a mattress?
What is a sleep pod, and what can it tell users about their health?
What types of sleep are best for mental and physical recovery?
Can sleep be more efficient?
Can sleep debt ever truly be made up?
What can be done today to improve sleep quality?
How can leaders maintain lightning-quick iteration?
In what ways can organizations support high-performing teams?
Improve Sleep. Save Lives. What if your bed collected more health data than an MRI? What if six hours of sleep felt like eight? What if you could increase your performance simply by changing your mattress? The average person spends 1/3 of their life — that's 27 years — in bed. 236,520 hours working to repair the physical and mental body. So why has this fundamental function gone practically unchanged for 1,000 years? Can good sleep be harnessed to fuel human potential? Athlete-turned-entrepreneur and CEO of Eight Sleep Matteo Franceschetti created a smart mattress that does just that. After years of successful clinical trials and 70 million hours of sleep data analyzed, his company's products analyze biometrics in real-time and adjust temperature accordingly. The result: waking up 40% less during the night. Today, Matteo shares his insights on why good sleep is critical for business leaders and how anyone can improve their sleep quality. He walks us through building a team focused on high performance, maintaining velocity as a leader, and how organizations can support recovery.
Peak Performance Eat healthy. Exercise often. Sleep well. These are the building blocks of a well-lived personal and professional life. Yet, we often act against our interests: staying up the extra hour to finish the brief, rising early to groggily tweak the presentation just one more time, somehow believing that by cutting into sleep we are increasing productivity. But it is more quality sleep that’s essential to success — making us sharper, energized, and more effective. To test this, Matteo suggests adding one hour to your sleep every night for a week. After seven nights you’ll have gained a full night back. Note your performance during and after that week.
Go to eightsleep.com and enter code "CRISP" at checkout for an additional $50 off the Pod Pro or Pod Pro Cover.
Key Takeaways:
Everyday athletes. Matteo's team performs like an elite team in the playoffs. Fast-paced and self-aware, they strive for excellence and understand when to take a break. Obsessed with maximizing potential without burning out, the organization proactively supports time off for recovery.
Simplify. At the end of the day, the job of a leader is to simplify, provide direction, and maintain momentum. Does the team have at least 80 percent confidence that a task will get done on time? If the answer is no, then there is an addressable problem. Murky timelines and unidentified blockers can spell disaster.
Velocity wins. A startup’s singular competitive advantage is speed. Larger organizations and law firms have more money, people, assets, institutional knowledge, and brand awareness. Move faster than the competition before they are aware of what you have discovered, and you will beat them.
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Eight Sleep
Author Michael Mogill, Crisp, and Matteo Franceschetti
"I believe everyone has something that makes them stand out, and if you amplify it by 10, it's game over. I was able to find that both personally and professionally." - Jesse Cole
How did Jesse become the man in the yellow tuxedo and top hat?
Who are the Savannah Bananas?
How did Jesse go from player to general manager of a minor league baseball team, all before the age of 30?
How do Jesse and his team create unforgettable moments in every game?
What did it take to convince the baseball players to join in viral TikTok dances?
How did the keen observation of fan behavior lead to the creation of an entirely new sport: Banana Ball?
How can an attorney or law firm owner apply this larger-than-life, mold-breaking thought pattern to their practice?
How did the decision to cut hundreds of thousands of dollars of sponsorship benefit the Savannah Bananas?
Whatever is Normal — Do the Opposite A perennial search for “the moments you won't believe” fuel the man in the yellow tuxedo: Jesse Cole, owner of the Savannah Bananas. Heralded as "the greatest show in baseball" by ESPN, Jesse draws inspiration from the greats of entertainment and innovation. By all accounts, the Savannah Bananas shouldn't exist. Banana pep band. Dancing players in kilts. One all-inclusive ticket. No nameable players. Dad-bod cheerleading squad. Yet they are the best in the league with millions of dollars in merchandise sold globally. A true circus, enjoyed by over 100,000 fans annually in a consistently sold-out 1920s stadium. This success did not happen with the first pitch of a banana from the mound on opening day. Fifteen years of experiments, feedback, and failure got the Savannah Bananas to where they are today. "You're the average of the five people you spend the most time with. The five people I spend the most time with are Walt Disney, PT Barnum, Jeff Bezos, Steve Jobs, and big-thinking innovators. I know that sounds crazy, but I read books. I wake up almost every morning and read a book by one of them just to get my mind thinking bigger and thinking differently." - Jesse Cole Author of the wildly successful "Find Your Yellow Tux," Jesse is out with a new book. "Fans First" is a crash course in standing out, explosive growth, and creating fanatic fans. On today's episode, Jesse chronicles the journey from barely making payroll to sold-out stadiums, putting the fan at the center of every decision, and cultivating a culture of experimentation.
Create Joy Everyone — even attorneys — should entertain. Provide enjoyment. Iterate. Connect with clients in a real way. Be memorable and fun — a human that clients want to have a conversation with. When was the last time a client raved or was excited by how professional an interaction was? Professionalism, while necessary, lacks excitement. The solution: map out moments of interaction along the client's journey. Find little tweaks that are authentic to your practice. Change your hold music. Make a memorable voicemail. Craft emails that have accessible language. These little changes can provide unexpected enjoyment with a lasting impact.
Key Takeaways:
Break with tradition. Find what has the most impact in setting your firm apart. Be willing to be bad at some things so that you can be amazing at others.
Be your biggest fan. Identify what energizes you about your practice. Stay in your lane and spend time doing that thing. Passion is contagious.
Keep moving forward. You can’t make everyone happy. When you know your marketing will draw criticism, double down on your ideal audience.
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Fans First
Author Michael Mogill, Crisp, and Jesse Cole
"He or she who tells the best story wins. That's how it works. That's the secret to winning cases.” - Randi McGinn
What is it about Randi McGinn that has led to a 95% success rate?
What went through Randi's head when she gave birth the day before taking the three-day bar exam?
Of the dozen women who graduated law school with Randi, why are so few left practicing law?
What makes Randi such an incredible lawyer?
How does Randi shake off a loss?
What can be done to break down the authenticity barrier for women attorneys?
Excellence and Dedication Randi McGinn is one of the most accomplished trial lawyers on the planet. She has tried over 130 cases over her 40-year career — and won 127 of them. She is also the first female president of Inner Circle of Advocates, a group of the 100 best trial lawyers in the US. When Randi wins, it’s not just about getting the largest monetary restitution. She advocates for transformative law, holding companies responsible for changes so that the tragedies their negligence caused never happen again. In this episode, Randi digs deep into how her team gets the evidence to tell a case-winning story. She also discusses authenticity in the courtroom, growing her firm, and what the future of women in law looks like.
Getting Back Up Practice losing by playing sports. When Randi was growing up, sports were not available to women. The classroom was the only place to compete. Study hard. Get an A. But this competition would not prepare them for trial. The result? "Many of the women quit after they lost their first case because they thought it was them — that they hadn't worked hard enough or hadn't done it right, when in fact if you've played sports, like I got to do, you learn that losing isn't always your fault." - Randi McGinn Learning to lose a case is just as important as learning to win. To lose well, understand it is not always your fault — and you certainly don't have to like it. Get mad. Take a breath. Learn what you can. And get back up.
Key Takeaways:
Hire slow. A panic hire kept on board will cost time, money, and peace of mind. Take the time to see if an employee is a good fit. Evaluate throughout the trial period.
Tell tall tales. Great trial lawyers are, at their core, storytellers. Brush up on your skills by keeping a child entertained. The skills are transferable.
Build a foundation. Try 10 cases before working on the finer points like being a great speaker and persuasive arguments. Learn the law of the courtroom.
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Randi McGinn Website
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Randi McGinn Twitter
Author Michael Mogill, Crisp, and Randi McGinn
"I'd rather lose in a courtroom than a conference room." - David Craig
After being told he'd never make it to college — let alone law school — how did David prove the naysayers wrong?
Saying “yes” to trucking meant saying no to other cases. Was there any apprehension to going all-in on trucking?
What goes into making a great truck wreck trial lawyer?
Why did David write the book Semitruck Wreck?
Why is sharing information so important to David?
What is it like for David to work with his children?
Strength of Character The bravery to give it your all. Never shying away from a fight. Knowing where you are strong, where you are weak, and when to hire your compliments. The core elements of a great trial lawyer translate to the skills necessary for successful entrepreneurs. “I think that's one of the keys to success, to realize your strengths and your weaknesses and not kid yourself.” - David Craig David Craig, managing partner, and founding partner at Craig, Kelly & Faultless, has been fighting for justice since 1985. He’s an educator, public speaker, caring advocate, and author of "Semitruck Wreck, A Guide for Victims and Their Families." A SuperLawyer since 2010, David has been selected as Top 10 Trucking Trial Lawyer by the National Trial Lawyers Association.
Perseverance Every successful long-term goal — from building a legacy law firm to taking a case to trial — is tumultuous. To successfully navigate the trying times, patience is key. While everyone else looks for a quick fix, maintaining a positive outlook and remembering that some things just take time will gain an advantage. The best relationships with vendors, clients, and even employees are built over time. Learn to trust others and invest in them.
Key takeaways:
Be grateful but never complacent. Work hard to achieve your goals. Once you reach them, don't rest on your laurels. Keep striving for the next big thing.
Small is selfish. If you believe in what you do and want to impact more people in your community, you must grow large enough for others to hear your message.
Judge on character. Access to resources should not determine the level of respect given. Human value is intrinsic.
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Semitruck Wreck
Author Michael Mogill, Crisp, and David Craig
"No one comes out of college just knowing how to navigate your chosen profession. It takes time. If I did ‘Last Dance’ two years ago it would have been terrible. Learn your trade, sometimes by mistake. There are no shortcuts. Find your voice, no matter what field you're in." - Jason Hehir
How did Jason go from humble beginnings to interviewing Michael Jordan?
How does a fear of failure motivate Jason?
What common traits does he look for when assembling a team?
Why did Jason take an unexpected storyline when creating the documentary "Andre the Giant"?
Jason directed “Countdown,” a documentary about the first civilian-only launch into space, in near real-time. How did he get the footage from Space X?
How did Jason and his team prepare for the possibility of a catastrophic bad day?
Legends, Giants, and the Final Frontier Just as directors become world-class by delegating editing film, law firm owners must also trust their squad. Step out of the role of “player” and into that of “coach” to win the game and build a legacy. Build a team that has a passion for the project, a fear of failure, and the congeniality to mesh with everyone else. “The Last Dance” director and seven-time Emmy winner Jason Hehir didn't become an extraordinary director by taking on the whole project himself. He learned to let go and place his trust in the talented people he hired to suit each unique need — a break from his “do it all yourself” tradition. The result? A docu-series chronicling the Chicago Bulls dynasty that would go on to be the most-watched documentary in ESPN history. Among his many films and series, a few stand out: His “Andre The Giant” documentary, the most-watched film in HBO Sports history, and “Countdown: Inspiration4 Mission to Space” about the first all-civilian space mission chronicled in near-real time. In this episode, Jason discusses the making of “The Last Dance,” responsible storytelling, and cultivating relationships with Michael Jordan and André René Roussimoff, better known as Andre the Giant. He also discusses the unique challenges of filming in space.
Dig Deeper Research clients and their lives as thoroughly as possible. Cultivate a relationship of trust and genuine connection. Ask the most relevant questions to paint a complete picture that tells a compelling story. The ultimate gift is one of comfort knowing that their claims are understood and will be handled responsibly. This creates ease for clients and icons alike. "These icons are sharks — never looking back, always moving forward. You want them to have the pleasure of sitting back and reflecting on what they have done. Take pride in it. And once they are strapped in, they can look back almost wistfully and share their wisdom. Tell their story. " - Jason Hehir
Key takeaways:
Take the scenic route. On the road to greatness, there are no shortcuts. Learning a trade is often done by mistake. If you stumble, dust yourself off and keep going.
Do your homework. In a world where so many look forward to the next great thing, looking back to gain context and clarity will help craft the right narrative.
Fear failure. Hold up the team to the best of your ability, and do your part. Give it your all and success will be won together.
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The Last Dance
Author Michael Mogill, Crisp, and Jason Hehir
"Proper scoping about our timing and our expectations by learning from previous examples is one of the best things that we can do to ensure that we're more likely to succeed at the business elements of the law. ” - Dorie Clark
What was Dorie Clark's journey to becoming a prolific author?
What obstacles complicate long-term strategic thinking?
What are the real emotional and cultural reasons behind “busy” obsession?
What is “white space” and why is it necessary for strategic thinking?
How can those with limited discretion of time create more “white space” in their lives?
Why should we optimize for meaning and impact over money?
How can thinking in waves make you an expert in any field?
Courage, Resilience, Curiosity To create a meaningful life — both professionally and personally — we need to strategically plan for the future. Yet so many lose sight of the end goal, letting over-scheduled calendars and busy work cloud our vision. To realign with lasting success means reframing priorities and making unscheduled time a non-negotiable. Persistence and effort are necessary to consistently make the small changes that have big impact.
Dorie Clark is a professor at Duke University’s Fuqua School of Business and Columbia Business School, consultant, and presidential campaign keynote speaker who has been named a Top 50 Business Thinker in the world by Thinkers50. The Wall Street Journal best-selling author of "The Long Game: How to Be a Long-Term Thinker in a Short-Term World" offers solutions so that we can think critically about long-term planning and goal setting. In this episode, we look at the common blocks of long-term strategic thinking and how to overcome them. Dorie reframes busyness as a form of avoidance and shares what we should be doing instead. Plus, explore the waves that can help anyone become an expert in their field. An Expert in Any Field As the lifecycle of a goal progresses, actions that once had traction no longer move us forward. Despite sustained effort, we are left feeling stuck. The solution? Pause, identify your wave, and shift accordingly. Dorie identifies key waves that must be followed in succession to become an expert. The first wave is learning. An attorney new to a firm gets oriented with the major players and operations. In the creating wave, a lawyer will participate, raise their hand, and add value. The connecting phase ensures that the value added is seen by the right leaders. To make partner, principals need to know their name. Once a contributor enjoys a level of prestige and respect — obtained the role of General Counsel or Partner — they have entered the reaping wave. While extremely satisfying, it is critical to disrupt yourself and go back to the learning phase. This time with less risk and more enjoyment. Key takeaways:
Busy or avoiding? Slow down and refocus on what will move the needle. Use the extra time to lean into the uncomfortable.
Less is more. Allow for unstructured time to give the flexibility necessary to deal with whatever may come up. This allows clarity of mind to think strategically.
Think long-term. Ride out the short-term losses and setbacks. Make choices that get you closer to the end goal.
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The Long Game
"I get nervous every time. It's that passion to want to deliver the best you can and make a memorable experience. You don't want to take your foot off the gas." - Rodney Scott
What makes Rodney Scott Whole Hog Barbecue unique?
What is the line between a fun hobby and true passion?
What challenges did Rodney face on his path to receiving a James Beard Award?
What went through Rodney's head when a fire broke out while recording a Netflix episode of Chef's Table?
Why does Rodney see McDonald’s as competition?
What did Rodney have to give up to achieve notoriety?
The Difference You Can Taste A 30-year overnight success, pitmaster Rodney Scott has cooked thousands of whole hogs to get where he is today: winner of the James Beard Award, a full episode on Netflix's Chef's Table, and an appearance on HBO's Billions. But for Rodney, each hog is just as important as his first — he still gets the jitters on overnight cooks. Cooking a whole hog is one of the most difficult things a cook can do. To execute perfectly, it takes precise temperature control and the tireless stamina of two people perfectly in sync to flip the hog multiple times over 12 hours. Rodney’s dedication to the craft goes beyond love to full-blown obsession. He burns down coals from whole pieces of wood and uses his fingers instead of gauges to check the temperature. When Rodney came to cook a whole hog at Crisp, everyone — vegetarians and dieters included — raved it was the best food of their lives. Rodney spoke about dedication and pride of craft, the unflinching optimism necessary for growth, and shutting out distraction. Pull up a seat at our table and dig in. Curiosity and Opportunity Rodney's courage in the face of the unknown has helped him let go of convention and grow. When scaling restaurants — and law firms — systems and standards ensure consistency. To execute, you must be willing to teach others and check in to make sure it all goes to plan. "The problems change. They don't necessarily go away, but we take them with a grain of salt — we're prepared. And we just stay focused. So every time we get an accolade, I appreciate it. And then I set it to the side. I want to focus on the next one. That keeps me working hard. It keeps me grounded." - Rodney Scott The best do not rest on awards and accolades. Success is just the start. Game changers ask the question, "What can be improved?" over and over. Big changes like investing in metal pits over brick ones and little tweaks like changing pit location to improve airflow add up, improving the product over time. Learn from each mistake. Take notes and improve. Key takeaways:
Get good at it. Whatever your “it” is, devote time and attention. Give your heart and soul.
Keep learning. The moment you think you know everything is the moment you've lost it all.
Be the same person. In front of three or 3000, remain authentic, kind, and humble. You never know who is watching.
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"In divorce, we are dealing with the most raw emotions regarding a significant other and children. It’s scary. And in such a confusing and emotional time, they need someone who will tell it to them straight.” - Laura Wasser
What is the most common reason that marriages end in divorce?
What was it like having “America’s most feared divorce lawyer” for a father?
How do Laura and her staff set boundaries with high profile clients?
Why did Laura start the online divorce platform It’s Over Easy?
What should someone with wealth who is unhappy in their marriage do if they don’t have a prenup?
The Only Way Out is Through For nearly 20 years, divorce attorney Laura Wasser has represented some of the highest profile celebrities — from Kim Kardashian to Dr. Dre. But what sets Laura’s practice apart is her dedication to discretion and empathy for all involved. Based in Los Angeles, her compassion extends beyond high net worth clientele. Laura began It’s Over Easy, a digital platform that offers an affordable option for couples going through divorce. Laura is also the author of “It Doesn’t Have To Be That Way: How to Divorce Without Destroying Your Family or Bankrupting Yourself.” On this episode, we tap into Laura’s vast knowledge to uncover why most marriages end in divorce and get sage advice on how to help prevent separation. We also dive into the world of celebrity family law, how Laura got her start, and cultivating a culture of discretion. Speaking Truth In the art of communication, Laura is a master craftsman. The most agile and effective tool we all possess in relationships is often the hardest to master. Honest communication of raw truths can feel emotionally charged and pose a challenge, even for the fiercest among us. But Laura advises that practicing clear and direct communication is for the best — from the courtroom to the bedroom. Establishing boundaries with her high-net-worth clients allows Laura to cleanly separate the personal from the professional — a challenging task in family law. She does not offer advice or a shoulder to cry on. Laura prepares her clients frankly and honestly, even with clients who are used to being told “yes.” Key takeaways:
Less is more. Quotes can be misconstrued. Stories can be spun out of nothing. To avoid missteps with the media, say less.
Always clarify. Lay out arguments that lead to the logical and desired conclusion. Never assume all parties share the same knowledge.
Be kind. It costs attorneys and clients nothing extra and may result in a favorable resolution in less time.
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It’s Over Easy
It Doesn’t Have to Be That Way
“Self-control is a form of juggling multiple, opposing goals. If the first goal opposes the other, the second goal is what we call temptation. When people are aware that they have the temptation they are better prepared mentally (and often physically) to resist.” - Dr. Ayelet Fishbach
What makes a goal attainable?
When does progressing toward a goal make it harder to complete?
What elements go into a successful behavior change?
How can negative feedback be reframed for progress?
How can we overcome our own mental barriers to achieve our goals?
The Art of Goal Setting Know your “why.” Get specific. Be flexible. Stay enthusiastic. Control your environment. Avoid the middle at all costs. Goal setting is not as easy as it seems. A bandwagon resolution made at the onset of the new year is unlikely to be successful. How to set a better, achievable goal? Framing it properly, selecting mentors, and knowing your position in the journey are a few major factors in hitting the target. Dr. Ayelet Fishbach, author of nearly 150 publications in the past two decades, is THE expert on the psychology behind motivation. Her most recent book, “Get it Done: Surprising Lessons from the Science of Motivation” offers a synthesis of her most valuable and actionable lessons — demystifying the ever elusive “goal.” Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, Ayelet is a recipient of numerous awards and honors; chief among them: Fulbright Scholar, IBM Corporation Faculty Scholar, and the Society of Experimental Social Psychology (SESP) Career Trajectory Award. We cover the psychology behind establishing proper incentives for employees, why feeling good can make all the difference, intrinsic motivation as a lasting catalyst for change, and the willingness to be uncomfortable. Grow Through It For high performing attorneys and experts in their field, setbacks can be discouraging. Adopting a growth mindset is essential to completing a goal. When committed to completing a goal, curiosity transforms a potential failure into a “why” that requires further exploration. Key Takeaways:
Take control. Always begin with your environment. Remove temptations. Set aside physical and mental space for your goals.
Choose wisely. Rarely do we win — or fail — alone. Surround yourself with people who encourage and support you in your goals. Find a community that will keep you accountable.
Feel good. The deeper the intrinsic motivation, the more likely a goal is to be reached. Make sure the goal you are striving for is one you truly desire.
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Get It Done: Surprising Lessons from the Science of Motivation
Truly great attorneys know who they are. They’re willing to give every ounce. They challenge the status quo. They push beyond limits. They move forward through fear. This podcast is for every entrepreneur committed to moving the legal industry forward. Over the past 99 episodes, we have had the honor to hear insights from thought leaders, industry titans, and game changing attorneys. In this special 100th episode spectacular, we share invaluable wisdom from nine powerhouses. Hear unreleased outtakes. Learn what goes into making this weekly podcast run. Hear what it means to be a game changer from some of the best in the business. Communicating Culture Leaders empower their teams by caring personally, challenging directly, and giving feedback as a reflexive habit. Kim Scott anchors her team by soliciting feedback — radical candor that requires emotional discipline and consistent attention but results in stronger, more collaborative teams. Culture starts from the top-down, and law firm owners endorse what they tolerate. Jessica Mogill transforms teams; defining and communicating roles allow space for exponential growth. Curiosity coupled with optimism can make us 31% smarter when interacting with potential clients, vendors, juries, or partners. Former FBI hostage negotiator Chris Voss chooses lines of questioning that identify the goals, fears, and motivations of everyone in the room. Foundations for Discovery John Morgan was born with a hunger to succeed. Much of life’s circumstance is luck, but insatiable curiosity and tenacious work ethic separates lions from sloths. The freedom to explore and innovate requires a strong foundation. Best-selling author Ryan Holiday knows that to go forward in the world with confidence, one must fortify this inner citadel -—the place you go when times get rough. A student of observation and master of iteration, Grant Cardone has one consistent refrain: always go bigger. Clarity of Purpose Mark Lanier welcomes the challenge of finding the truth in the courtroom with a smile, especially when facing down Goliath corporations. His pursuit of justice is relentless because the truth alone is his north star. In an era of exponential change and decision fatigue, clarity is essential. Dave Asprey’s motivation is simple: the father of biohacking wants to live beyond 180 — and do it without compromising life’s pleasures. If you want to win, relentlessly pursue your goals for yourself. Tim Grover knows that the pursuit of the win can be unapologetic, uncivilized, and hard. How far are you willing to go? In this episode:
John Morgan on the insatiable hunger for success
Chris Voss on discovering motivation and delivering bad news
Mark Lanier on the privilege of challenge
Kim Scott on supporting your team
Grant Cardone on the ultimate wealth of helping others
Dave Asprey on the ROI of investing in life
Jessica Mogill on drawing out the best in teams
Ryan Holiday on adversity as an opportunity for a shift in perspective
Tim Grover on defining and earning balance
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John Morgan — Episode 1
Chris Voss — Episode 5
Mike Lanier — Episode 14
Kim Scott — Episode 25
Grant Cardone — Episode 31
Dave Asprey — Episode 41
Jessica Mogill — Episode 47
Ryan Holiday — Episode 53
Tim Grover — Episode 71
Author Michael Mogill, Crisp, John Morgan, Chris Voss, Mike Lanier, Kim Scott, Grant Cardone, Dave Asprey, Jessica Mogill, Ryan Holiday, Tim Grover
"Anyone can pull a trigger. It is very easy to kill somebody. But there is a domain of war that needs to have an unconventional aspect to it. Green Berets thrive when dropped behind enemy lines, in hostile areas, and have to think through the implications of taking the shot... Are we creating a village of potential terrorists? Or can we talk to the village leader? It is riskier. But maybe we can use respect, humor, and rapport. Maybe we can do this instead of pulling the trigger.” - Ryan Hendrickson
Why inspired Ryan to write “Tip of the Spear” in the first place?
Why will an ethos of “we” always win over “me” on the battlefield and in life?
Is the team mentality of “we” something that can be learned?
Why is it better to not make the cut than to give up on yourself?
Where did Ryan find the resilience to complete Green Berets basic training?
Why, after 27 reconstructive surgeries and a qualification for medical retirement, did Ryan decide to go back to Afghanistan?
How can empathy build stronger communities?
Service and Grit Stepping on an improvised explosive device, nearly losing his leg, 27 surgeries, and even a medical retirement could not keep Sergeant First Class Ryan Hendrickson from returning to the battlefield. A Green Beret whose determination is matched only by his courage, Ryan has never left a man behind. In over two decades of service, he has earned the Silver Star, four Bronze Stars, a Purple Heart, and an Army Commendation Medal with Valor. His harrowing story is nothing short of extraordinary. While it began as expressive therapy, Ryan’s written account provides an outlet for soldiers and civilians alike. His captivating memoir “Tip of The Spear: The Incredible Story of an Injured Green Beret’s Return to Battle” is as much a recount of military life as an exploration of the battles within. In this episode, Ryan discusses why mental toughness outweighs physical stamina, pushing beyond the edge, overcoming regret, and the power of accountability. Turning Trauma Into Stronger Communities Trauma can never be forgotten or undone. Learning to live with the past is to recognize that we all experience pain as well as to acknowledge our shared humanity. Ryan believes that the real beauty in life comes when we meet these struggles honestly. The pain is a beacon for self improvement and, in turn, a way to connect and empathize with others. Empathy is the key to transforming personal suffering into a space for healing for others and ourselves. “The fact of the matter is you can never undo the past. It will always be there. You can never make something not happen. It will always be a part of you. Use your experience to impact others.” - Ryan Hendrickson Key Takeaways:
Accept what is. Enjoy life by letting go of expectations. Though life is not fair, we can work for and create the life we want.
Don't quit. Encountering great obstacles may seem to complicate life. However, it is the simplicity in choosing to continue that carries us through the challenge.
Help others. We all experience hardship. Helping others is the ultimate salve for life’s wounds.
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Tip of The Spear: The Incredible Story of an Injured Green Beret’s Return to Battle
"On November 15th, 1999, I walked out of prison with a GED and a goal. I realized being 15 was tough, no matter where you came from. So my philosophy became: if you call me, I'll show up. Let me show you how to heal yourself internally and deal with your trauma so you can have a great life. And I’ve been showing up for 22 years.” - Andre Norman
How did Andre go from serving a 100-year prison sentence to becoming millionaire motivational speaker?
Why did the path of violence feel safer?
As the world around us changes, how can we unlearn unhelpful lessons and create new value systems?
How can difficult conversations lead to positive change?
Tenacity and Ambition Andre Norman has always been tenacious. When sentenced to over 100 years in prison, Andre had a goal: be number one. The most influential, most feared, and the most violent inmate — the shot caller. In a population of 20,000, his ambition and violence landed him the third most powerful gang position in under four years. This same determination locked him in solitary confinement for the next two years. His future became clear: to continue on this path and succeed is to be crowned “king of nowhere.” Andre charted a new course: attend Harvard and become successful. Over the next eight years, he devoted every waking hour to realizing his freshly minted dream. After teaching himself to read, Andre earned his GED, practiced anger management, studied law, and became a jailhouse lawyer. Andre reversed his case on appeal, began writing his book, and came up for parole. After 14 years in prison, Andre walked free. Andre is a Harvard University Fellow and best-selling author of “Ambassador of Hope: Turning Poverty and Prison Into a Purpose-Driven Life.” A natural leader, talented musician, and catalyst for peace, his program Academy of Hope reduces violence in prisons across America. The Impact of Mentors A firm believer in helping others, Andre knows from personal experience that with guidance anything is possible. It is his mentors and counselors that helped him reshape the fundamental way he saw the world. “Rabbi Natan Schafer, who was a prison chaplain — when nobody else would come within a hundred feet of me, this man sat with me and he taught me how to be human. I was first taught how to crush, kill, destroy, not cry, handle the pain, and that the one who can endure the most pain wins. But he taught me to be loving, caring, and a vessel of good.” - Andre Norman In moments when the easy choice would have been to focus on himself and continue to make millions of dollars, Andre chose to stay true to his values. He has consistently shown up as a coach, mentor, and safe space for those who need it most for over 22 years. “I specialize in keeping people alive, and I see myself as that person that other people looked over. I will work myself above and beyond because I remember what it's like to be the guy that nobody wanted to work with. The guy that nobody believed in. ‘Oh, he's going to jail,’ or ‘He's going to solitary,’ or ‘He'll never make it. He's going to die.’ I'm the guy that everybody wrote off. So I see that next person as the write-off. And if I'm walking away, am I writing them off too? I can't do that.” - Andre Norman Key Takeaways:
Always show up. Make someone tell you no. Never say it for them.
Take control. People will always give you reasons why you can’t do something. Don't blame others if you listen to them.
Good stewardship. Leave your community better than you found it. Measure your success by how many lives you touch.
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The Ambassador of Hope: Turning Poverty and Prison into a Purpose-Driven Life
Author Michael Mogill, Crisp, and Andre Norman
"If you've got problems in your organization, almost always, you've created them. You get the employees you deserve, and you get the culture you deserve.” - Liz Wiseman
What is a high-impact player?
What sets these peak performers apart?
How can organizations adopt the mindsets and behaviors of high-impact players?
How can law firms cultivate an agile and fluid team of leaders?
Should leaders do dry-runs of problems in preparation for actual disaster?
How can law firms recruit dream teams of high-impact players?
Challenge a Team and Watch Them Grow People are hard-wired for contribution. An underutilized team is an exhausted, underperforming team. Challenge that same team and ask them to stretch in a safe, supportive environment and they will contribute everything they have — feeling exhilarated in the process. This is what Liz Wiseman found after a decade of researching the best (and the worst) leaders in the world. In her latest book, “Impact Players: How to Take the Lead, Pay Bigger, and Multiply Your Impact,” Liz answers the question: Why do some people play at their full potential while others remain underutilized? Her comprehensive research of 170 companies decodes the mindset and behavior of high-impact performers and explains how peak performance is available to everyone. Teaching Leadership to the World’s Top Business Leaders Liz Wiseman is a New York Times and Wall Street Journal best-selling author, CEO of the Wiseman Group, and masterful researcher. Liz’s work — anchored in leadership and collective intelligence — has earned her recognition as a top leadership thinker in the world. A frequent guest lecturer at BYU and Stanford University, she often writes for Harvard Business Review and Fortune. An executive advisor who teaches leadership, her recent clients include Apple, AT&T, Disney, Facebook, Google, Microsoft, Nike, Salesforce, Tesla, and Twitter. In this episode, Liz discusses the five situations that set high-impact players apart and how teams can adopt the behavior. We also cover what law firms can do to attract an all-star team of top-performing talent. Attract Talent from Within For Liz, attracting and retaining the best talent for your law firm begins with great leadership, best described in two and a half words: “Safety and Stretch. The ‘and’ is the half. The best leaders create an environment of safety where people can speak the truth. They have the permission to step up and lead. Even when nobody has anointed them a leader, they feel safe.” - Liz Wiseman Great contributors want to work with great leaders. But what should a firm look for in a potential high-performing candidate? Liz recommends hiring people with the least coachable essentials: a sense of agency, willingness to learn, and informal orientation toward hierarchy. The rest can be developed. Key Takeaways:
Communicate priorities. Successful leaders share the company agenda so that team members feel empowered to step beyond their role and do the job that needs to be done.
Tap into empathy. We all serve someone. Lawyers serve clients. Ask how you can make their lives easier.
Anticipate problems. Permissive leaders create equity in their firm when teams are allowed to take ownership of a problem.
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Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact
Game changing marketers are connectors at heart. They cast aside the hunt for the lowest cost-per-click and ROI in exchange for genuine relationships. They make an individual feel seen and understood while talking to thousands at once. Just as trial attorneys invest in pre-trial to maximize the value of the case, elite marketing campaigns are treated as an asset — invested generously. It is in the spirit of wise investments that we bring you some of the best marketing insights that challenge convention and spearhead innovation. Speed and Consistency Imperfect consistency will win every time. Digital marketing moves at warp speed. To stay relevant requires nimble execution. Billy Gene Shaw is consistent in both delivery and innovation by producing daily digital content. If you want your law firm to be number one, you have to say it — and say it often to the people you want to hear it. Understand Your Superpower Do one thing and do it well. Seth Godin posits that to become extraordinary, attorneys have to pick a focus and increase the quality of cases. Placing constraints on a law firm creates a box with edges that can be leaned into — it is in pushing these specific boundaries that innovation is possible. Lawyers do not need to serve everyone to be successful. Pat Flynn discusses the merits of hyper-focusing existing community members and converting them into superfans. Quality Will Draw Quantity Great content gives the client value. It demonstrates an understanding of their unique challenges and that you — and you alone — can solve them. But simply listing a law firm's success stats and data won't cut it. Ryan Deiss spent over $15 million on testing marketing strategies to understand what works. He knows that storytelling will win every time. Cost-per-click is a stable commodity. The competitive edge comes not from hacks or tricks, but from following up with the lead and turning a prospect into a client. In this episode
Billy Gene Shaw on crafting a strong narrative and sharing it with your audience.
Seth Godin on shifting to a mindset of collaboration and quality audiences.
Ryan Deiss on marketing as the through line of every successful business.
Pat Flynn on understanding your audience and making deposits to your super fans.
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EPISODE 29 — Billy Gene Shaw — Entertain, Educate, Execute: How to Dominate on Social Media
EPISODE 32 — Seth Godin — Putting Your Best Work Out Into the World
EPISODE 36 — Ryan Deiss — Truth Over Tactics: Marketing Strategies That Actually Work
Episode 87 — Pat Flynn — Superfans: How to Stand Out, Grow Your Tribe, and Build a Successful Business
It’s easy to think of elite athletes as physical outliers, genetic anomalies who are destined for success. But of course, just because you have the tools doesn’t mean you can put it all together. The greatest athletes in any sport aren’t the most physically gifted; they’re the ones who transcended their physical limitations and became something more. Training, mental fortitude, problem solving, poise under pressure — athletes have myriad skills that have been forged in the crucible of competition. And these skills don’t just apply to sports. They’re transferable to the courtroom and the law office. To that end, we’re bringing you the best insights from our conversations with four of the world’s most elite athletes so that you can step up your performance and make your career elite. It’s All About Preparation For all these athletes, the wins and records stem from training. But it’s not just about hitting the gym; it’s the mentality you bring to that practice. George Foreman III never lost a professional fight, in part because he challenged himself in training and took his losses there. By the time he got in the ring, the bout was simple compared to what he had overcome before. For attorneys, so much of the outcome is determined before you set foot in the courtroom. The game is when you show how well you’ve prepared. Edging the Competition in the Details Each of these athletes also carries incredible competitive spirit. But to turn success into dominance, you can’t just rely on best practices — that’s what Mat Fraser found. At the elite levels of CrossFit, everybody was training hard. To win five titles in a row, Mat had to find the 1% gains on the fringes — perfecting his nutrition, his sleep, his travel. Stacking these small advantages gave him an edge on competition that led to sustained excellence. Just Keep Pushing And just like law, reaching new heights involves navigating the low points. In their journeys, Mark Beaumont and James Lawrence pushed themselves to the limit. They fought through injuries, exhaustion, and the elements. As they persevered, they found they had reserves of strength they didn’t even know about. When James reached his goal of 100 triathlons in 100 days, he ran another, just to show that you can always do one more. Mental toughness isn’t simply a cliche. It’s a skill, cultivated by consistently challenging yourself. There’s so much for game-changers to learn from these athletes. Their competitive spirit is parallel to some of the top attorneys in the field, as is their relentless drive to be great. So pop in your earbuds, click play, and start your training. No montage necessary. In this episode:
George Foreman III on taking losses in preparation to avoid them when it counts
Mark Beaumont on how to persevere when you’re at your lowest
Mat Fraser on the 1% gains that separate you at an elite level
James Lawrence on developing and using your support system
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George Foreman III - Episode 34 of The Game Changing Attorney Podcast
Mark Beaumont - Episode 60 of The Game Changing Attorney Podcast
Mat Fraser - Episode 63 of The Game Changing Attorney Podcast
James Lawrence - Episode 73 of The Game Changing Attorney Podcast
"A lot of people have pretty outrageous lifestyles (out of balance), and then they try and fix it with what I call self-soothing. Self-soothing is, ‘How can I numb, put on hold for a while, or procrastinate? How can I take a break before I go back to the same world that caused me pain?’ Self-care is, ‘How do I have daily habits and dedications that keep my energy supply high, that keep me restored and renewed, not just soothed or numbed?’” - Cy Wakeman
What’s behind the title of Cy’s new book, Life’s Messy, Live Happy?
How do we make our own suffering worse?
What are the three questions we should ask ourselves to keep our egos in check?
How should we approach the practice of gratitude?
What is over-giving, and why should we be cautious of it?
Choose How To Feel Life is full of challenges. But while we might not have a say in the experiences we encounter, what few of us realize is that we actually have a choice in how we feel about those situations. Unfortunately, choosing how we respond to certain events isn’t always as easy as flipping a switch. It can take some practice. Thankfully, Cy Wakeman knows a thing or two about reprogramming our reactions. Cy Wakeman is a drama researcher and leadership consultant whose expertise (cultivated over a 25-year career) has helped to transform numerous teams in Fortune 100 companies for the better. Voted the #1 leadership professional in 2021, Cy has distilled her knowledge into her newest book, Life's Messy, Live Happy, to help us all live lives with less suffering. In this episode, Cy talks us through some of the ways we can change our perspective on those inevitable setbacks to help us live happier and more productive lives. We also discuss how changing our vocabulary can have a drastic impact on our outlook, and we’ll learn how most of our suffering comes from within. Turn “Why We Can’t” into “How We Can” When a wrench gets thrown in our plans, many of us naturally assume that whatever we were trying to achieve can no longer be done. We see this a lot in our workplaces: someone calls in sick, and suddenly the deadline you were all working to hit can’t be achieved. But by simply reframing our language during these situations, we can actually overcome these obstacles more often than not. Cy tells us all about the power that changing our vocabulary can have and explains how considering other perspectives in times of adversity can show us alternate paths to success. We also dive into what some of the keywords are that can help us find opportunity and hope when it seems like the world is working against us. Key takeaways:
Stop naming things too soon. We’re often too quick to label situations as good or bad without taking the time to consider whether they present opportunities for personal growth.
Don’t tell yourself fictional narratives. Our brains naturally jump to worst-case scenarios, so take a moment to ask yourself what is real and what is imaginary when worries kick in.
Learn to self-care. When stresses occur, look for ways to improve your situation rather than looking for escapes as a temporary fix for a problem.
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"We know from the Betty Ford Hazelton study that lawyers suffer from alcohol use disorder at a rate almost twice the general public. We know if you're a millennial lawyer, it’s over a third with alcohol use disorder. We are a profession in crisis from that standpoint in terms of mental health. And it's hard to be a game-changing lawyer and it's hard to lead when we're not taking care of our own mental health struggles.” - Brian Cuban
What led to Brian Cuban’s struggle with eating disorders and addiction?
What caused Brian to eventually seek help?
Why did Brian decide to share his story so publicly?
What resources are there for lawyers struggling with addiction?
How can you build a compassionate community in the legal industry?
The Road to Recovery Being a lawyer is stressful: long hours, high stakes situations, the threat of losing cases. As an attorney, people’s lives and potentially millions of dollars depend on you. Many lawyers turn to substances to help them handle that stress. That’s the message that Brian Cuban is here to share through his own personal struggle with addiction and mental health. Brian, brother of billionaire owner of the Dallas Mavericks Mark Cuban, is an attorney and addiction recovery advocate. He’s the author of “The Addicted Lawyer,” which unflinchingly recounts his own addiction to alcohol and cocaine. Brian knows firsthand the vicious cycles of substance abuse and that even high-functioning lawyers might be falling apart inside. On this special episode, we hear about Brian’s long road to recovery, from his fight with body dysmorphia and eating disorders to addiction’s rock bottom, and how he eventually turned his life around. An At-Risk Population One reason that Brian chose to become such a vocal advocate is that he didn’t see any recovery content geared towards lawyers — but the data shows that those in the legal profession are more likely to struggle with addiction than the general population. Plus, the trials of recovery can present unique challenges to attorneys. For instance, one maxim Brian preaches is vulnerability. But that openness is given a negative connotation in law school and training. “We learn to take advantage of vulnerability on the witness stand or in the mediation room or wherever it is,” he says. “You look for weakness, but what we don't look for is our humanity.” This is why Brian is so brutally honest about his own story. As he puts it, “I am an expert in my journey, nothing more...If you can take some commonality and apply that to yourself in taking a positive step, that is wonderful.” Key takeaways:
You can’t love somebody enough to make them recover. They have to be ready to take that step on their own.
Vulnerability is key. Being honest with yourself and others is an important piece of recovery.
Create a compassionate community. Check in on your colleagues. You can’t be there for them if you don’t know that they’re struggling.
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The Addicted Lawyer
American Bar Association - Directory of Lawyer Assistance Programs
"You gotta be persistent and relentless. I don't know that there's anybody in this world that things are just going to be given to. People aren't going to go out of their way to help you and make your life easy. You're going to have to take agency over yourself and over your own decisions and say, ‘I'm going to help make this happen.’” - Michael Mogill
How did Michael go from being broke to founding and growing a $40 million business?
What qualities make a great leader?
How do you make effective decisions on big issues?
Where does Michael’s competitive streak come from?
How can impatience be a good thing?
Michael Mogill: The Game Changer Michael Mogill is the Founder and CEO of Crisp. What began as a video production company soon evolved to meet the changing needs of deserving law firm owners: from relentless digital marketing to transformational growth coaching that builds strong business foundations for law firms around the country. Michael and the Crisp team continued to innovate, founding the Game Changers Summit (the largest law firm growth conference on earth), hosting the #1 podcast for legal market leaders, and even authoring the go-to guide on law firm transformation in his best-seller, “The Game Changing Attorney.” In this super special episode of The Game Changing Attorney Podcast, Michael takes a turn in the hot seat as his wife (and Crisp’s Head of Coaching Strategy) Jessica Mogill dives into what it is that makes Michael tick. They’ll explore which qualities Michael values as a leader, how he copes with the pressures of running such a large organization, and we’ll finally find out what Michael thinks it takes to be a game changer. First-Class Leader, Terrible Employee Some of the qualities that make great innovators and entrepreneurs simply don’t gel with most employers’ idea of the model employee. Questioning the status quo and making radical decisions might get you ahead of the competition when you’re running your own business, but they might get you fired if you’re working for someone else. Michael shares how his early experiences as an employee helped to shape him into the leader he is today. He details how a waiting job kickstarted his appetite for competition, and he discusses what he believes to be some of the core tenets of a great boss, such as being the first one in and the last one out and ensuring that everyone else has been taken care of before taking care of yourself. Key takeaways:
The worst decision is to delay a decision. Because even making the wrong choice can point you in the right direction.
Build from a position of honesty. Creating a business based on tricks and shortcuts might create short-term growth, but will damage your long-term reputation.
Trust in others. You can’t scale yourself alongside your business, so allow yourself to trust your team and delegate to others.
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The Game Changers Summit
Kolbe Assessment
PRINT Assessment
“I'm happy I get to do it my own way. I get to have fun with it. I'd hear other attorneys in the community say, ‘that's so tacky’ and ‘it's unethical.’ But I'm like, ‘Good,’ you know? Don't you want to have fun? Wouldn't you like to do it your way, if you could do it your way and you could succeed?” - Dan Gerl
Why did Dan transition from graphic designer, to prosecutor, to CEO of a criminal defense firm?
How did Dan’s life change when his 4-month-old, Jack, had a heart attack?
How did telling Jack’s story of recovery win Dan a Rolls-Royce?
What has Dan learned from his experience in the legal industry’s top coaching program?
Why does Dan use the term “The Avengers” to describe his partners?
Let the Good Times Roll(s) In late 2019, Dan Gerl had one of the most terrifying experiences a parent can have. Out of nowhere one day, his 4-month-old son Jack had a heart attack and stopped breathing. After they rushed him to the hospital, Dan and his family learned of a rare type of tumor in Jack’s heart. For months, they all lived on pins and needles as they waited for the surgery that might save their son. Procedures were delayed due to COVID. Jack got the flu and couldn’t travel to his pre-op assessment. Just as they discovered that Jack was eligible for surgery, Dan’s mother passed away. It’s a testament to Dan’s strength that throughout all of this, he continued to run his highly successful criminal defense firm, Puget Law Group. He also continued his commitment to his coaching program and even took things to the next level by competing in the Crisp Effect. Through it all, he created powerful, creative videos documenting his 2020 experience: with the firm, with his mother, and with Jack. At the Game Changers Summit 3 in 2021, Dan was recognized by 2,500 of his peers for growing his firm 200% and the powerful positivity that permeated his work. As the winner of the Crisp Effect Challenge, he walked away with the keys to a $300,000 Rolls-Royce Ghost. But the greatest win of all is that his son Jack had successful heart surgery, has fully recovered, and has been growing and thriving ever since. Doing His Share Dan’s work doesn’t just demonstrate his positivity. It’s a window into his creative spirit. A former graphic designer, Dan uses his skillset to create a distinctive brand full of humor, swagger, and eye-catching visuals. He’s found ingenious ways to employ this advantage, zigging where other law firms zag, especially during COVID. As Dan says, “We got big time into buying up outdoor advertising — doubling and tripling our marketing efforts — because nobody else was doing it.” But for all his creative and professional success, Dan is still incredibly humble. He doesn’t care if his name is on the door. He has made big sacrifices, relinquishing his role in the courtroom and recruiting talented partners to share his stake in the firm. He’s never looked back. “I wanted to build something that would, that would grow and have significance. The potential for that is exponentially greater than what I had.” Key takeaways:
Play to your strengths. Find a way to incorporate your unique skill set.
Adapt. Overcome. When he didn’t make it as a prosecutor, Dan made a name for himself in criminal defense.
Turn pain into a positive. Let hard times make you stronger.
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Crisp Effect Challenge Winner - Dan Gerl
“Dark days don't last forever. You have to be open to what's coming next. In so many situations I could say that I didn't see it coming and felt blindsided. But oftentimes, I don't see the light coming. And I know that the light is even brighter because I had a dark moment.” - Kara Goldin
How did Kara go from tech executive to unsweetened-water tycoon?
What skills empowered Kara to turn her beverage idea into an entire healthy lifestyle brand?
How can fledgling startups stand up to industry titans?
What is the key to creating a successful brand from the ground up?
How can brands differentiate themselves in an already crowded market space?
A Keen Eye and a Strong Will Entrepreneurs don’t just come up with one idea and call it quits. Their minds are always working, looking for unsolved problems and keeping an eye on the competition’s blind spots. But a sixth sense for a great opportunity isn’t enough if you want to be the next big thing. You need to have the conviction to see that idea through to the first product, customer, or big deal and beyond, because your competition won’t sit idly by while you carve out a market of your own — they’ll be ready to fight back. Kara Goldin is the Founder of Hint and the author of “Undaunted: Overcoming Doubts and Doubters.” When Kara realized that the diet beverages she was drinking were doing more harm than good, her mind turned to finding a healthier, unsweetened alternative. But even the “healthy” choices on the market still contained ingredients that Kara didn’t want to put in her body (or anyone else’s). From this unsuccessful search, Hint was born. But Kara didn’t just limit Hint’s healthy ethos solely to beverages. Soon the company evolved into the premier “better-for-you” brand, producing deodorants, sunscreen, and a host of other personal care products. The Importance of the Outsider’s Perspective Sometimes the greatest innovations in an industry come not from the big players already in the market, but from the outsiders — because while having solid traditions or ways of doing things might be useful when it comes to selling an existing product, those same traditions can also act as a blindfold when trying to see things from a new perspective. Kara explains how a meeting with an executive from one of the world’s leading drinks manufacturers revealed how these companies had become blinded by and bound to the established ways of doing things. We discuss how breaking into markets with no experience can actually be a blessing as long as you have the drive to push past the naysayers and believe in your product. Always Keep Your Options Open As is so often the case, one key to success is to never put all your eggs in one basket. Whether that’s running marketing campaigns across various channels or not spending too much time on one client, ensuring you spread your efforts can mean the difference between sinking or swimming when the rug is pulled out from under you. We discuss how Hint persevered after an exclusive deal with the world’s largest coffee chain fell through, severing one of Kara’s key distribution channels. She explains how sometimes the sweetest deal may hold you on the tightest leash, and how you can avoid being caught out simply by keeping your options open and putting those eggs in multiple baskets. Key takeaways:
Dark days don’t last forever — and they make the good days seem that much brighter.
Break the mold. If you have a great idea that hasn’t been put into action by others, it may not be a bad idea — they’re just afraid to try it.
If your competition is hitting back, you’re doing something right. Keep on differentiating yourself and innovating your product or service.
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Hint Website
There won't always be a set path to your destination — especially if you're going where no one's gone before. If there was one thread that connected the game changers we talked to this season, it's that they forge their own paths. To push themselves, these leaders build challenges that seem impossible, things no one would ever dream of doing. Then they create strategies and teams to conquer those challenges, one step at a time. We also talked to some fascinating psychologists, who opened our eyes on the science behind human behavior: how ideas spread, how our actions are perceived, and the power each of us holds to influence our communities. Not one of the guests on Season 2 claimed to have achieved success alone — each one had people they relied on. Whether it was a community of academics, a professional team, or a supportive family, they surrounded themselves with competence and purpose, everyone pulling towards the same goal. Finally, all of these amazing guests found ways to appreciate the journey along the way. The challenges they faced were grueling, but the support of their loved ones and the things they learned about themselves made it all worthwhile. In the final episode of Season 2, we're bringing you conversations that will inspire you to aim high in the coming year and give you direction on how to reach the lofty goals you set. In this episode:
Mat Fraser on the drive it takes to achieve and sustain physical CrossFit dominance
John Morgan on swimming upstream and aligning your objectives with your team members’
Brian Panish on building an impeccable culture
Tim Grover on the mindset it takes to win
Mark Manson on what you should give a f*ck about
James Lawrence on fighting comfortable complacency
Colin O'Brady on setting (and achieving) impossible goals
Dr. Katy Milkman on how to scientifically approach self-improvement
Sean Claggett on leading by doing what needs to be done
Dr. Vanessa Bohns on the psychological effects (and responsibilities) of power
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Mat Fraser - Episode 63 of The Game Changing Attorney Podcast
John Morgan - Episode 66 of The Game Changing Attorney Podcast
Mark Manson - Episode 72 of The Game Changing Attorney Podcast
Brian Panish - Episode 69 of The Game Changing Attorney Podcast Podcast
Tim Grover - Episode 71 of The Game Changing Attorney Podcast
James Lawrence - Episode 73 of The Game Changing Attorney Podcast
Colin O'Brady - Episode 75 of The Game Changing Attorney Podcast
Dr. Katy Milkman - Episode 78 of The Game Changing Attorney Podcast
Sean Claggett - Episode 79 of The Game Changing Attorney Podcast
Dr. Vanessa Bohns - Episode 82 of The Game Changing Attorney Podcast
Game changers see the world differently. They question convention. They break from the norm. They challenge the status quo. They know that in order to not just succeed but excel, simply doing "the done thing" isn't enough. And no matter where their passions lie, this mindset remains a constant alongside their drive to innovate. Over the course of Season 2, we've spoken with modern revolutionaries in all fields. From philosophers to entrepreneurs, lawyers to hoteliers, we've discussed the strategies they've employed to transform their industries and earn them the accolade of game changer. In the first of our two-part season finale of The Game Changing Attorney Podcast, we bring you the highlights from some of the most thought-provoking conversations of Season 2. Listen in as we discuss with law firm owners and leading minds what sets them apart from the competition — and how you can break away from the pack too. In this episode:
Jay Papasan on why you should be keeping "success lists," not to-do lists.
Horst Schulze on how empowering your team can turn "terrorist" customers into brand ambassadors.
Sarah Williams on why you can't achieve peak confidence levels if you don't embrace your inner self.
Jessica Mogill on the importance of pushing your limits to achieve growth.
Eric Thomas on how critical thinking is one of the greatest tools you can possess, and why effort, not desire, is the key to achieving.
Brian Chase on why you shouldn't be afraid to fire the bad fits in your organization.
Ryan Holiday on how Stoicism can help to remove emotion from problems, empowering you to tackle them objectively.
Marcus Lemonis on why size doesn't matter when it comes to running a business.
John Maxwell on how bad leaders manipulate, but good leaders motivate.
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Jay Papasan - Episode 40 of The Game Changing Attorney Podcast
Horst Schulze - Episode 44 of The Game Changing Attorney Podcast
Sara Williams - Episode 45 of The Game Changing Attorney Podcast
Eric Thomas - Episode 50 of The Game Changing Attorney Podcast
Jessica Mogill - Episode 47 of The Game Changing Attorney Podcast
Brian Chase - Episode 52 of The Game Changing Attorney Podcast
Ryan Holiday - Episode 53 of The Game Changing Attorney Podcast
Marcus Lemonis - Episode 55 of The Game Changing Attorney Podcast
John Maxwell - Episode 62 of The Game Changing Attorney Podcast
"More than just like the product, it's the feeling. I know in my brand, I try to make people feel like a lot of this stuff is not as overwhelming as it may seem. So they might go elsewhere and go, ‘Wow, Pat, you've been able to deconstruct this in a way that allows me to actually be able to start a podcast or to be able to start a business in a way that I never thought was possible for me.’" - Pat Flynn
What inspired Pat Flynn to become an entrepreneur?
Why should you identify your entrepreneurial “superpower” — and how to do it?
What does “immersive empathy" mean?
How significant is scaling your business or brand?
What are the benefits of quality over quantity?
A Helping Hand Once an architect, now an entrepreneur, Pat Flynn has forged a path for himself by creating opportunities for others. Through his work on the Smart Passive Income Blog and the Green Exam Academy, Pat has helped millions of people around the world increase their financial freedom and achieve their goals. As an author, Flynn has found widespread success through his books "Will It Fly?" which was a Wall Street Journal best-seller, and most recently "Superfans," a guide on how to turn customers into champions for your business. He's also firmly planted his flag across a variety of mediums, from webinars and blogs to online courses. Pat's goal, above all else, is to help people become their best selves. Special Delivery Pat has dealt with businesses big and small and knows they're all unique. As he puts it, "Every company has a different hit song, and every company has a different client base that likely has different lyrics that they could respond to." But in Pat's eyes, the key to any business is to understand the customer and make them feel special. This exercise in what Pat calls "immersive empathy" can pay huge dividends because it leads to an audience that is active instead of casual and builds a community that has value beyond your product. In our discussion, Pat tells us the methods he uses to make customers feel special, how to identify and engage your entrepreneurial superpower, and the aspect of business where he sees most entrepreneurs fall short. Key takeaways:
Personalize: Make your audience feel special.
Have High Standards: Quality over quantity.
Unleash your Superpower: Don't be afraid to work to your strengths.
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Superfans - Book
"It's short-term versus long-term. If you're in it for the money, you're going to make short-term financial decisions that will ultimately cause the business to suffer in the longer term" - Roland Frasier
What gives a business potential for success?
How will the legal industry change with outside money coming in?
What do “seller finance” and “earn out” mean?
How can leaders keep up with market trends?
Why is it important to focus on long-term goals?
Life of a Salesman From magic shows and lemonade stands to multi-million dollar business deals, serial entrepreneur Roland Frasier has been a salesman his whole life. As co-founder and principal of five different businesses listed on Inc. Magazine’s list of fastest-growing companies, as well as CEO of the All Channel Media company, Roland has bought or sold businesses with adjusted sales ranging from $3 million to just under $4 billion. Roland has worked across a multitude of industries, from software technology to airline management. With a skill set that includes copywriting, strategic marketing, and negotiating, Roland has the expertise to evaluate potential, increase value, and get strong return on a business. In the art of the deal, Roland's the artist. Joining Forces For Roland, if the question is "How do I grow my business?" there's a clear answer: acquisitions. "I don't think there's anything that you're looking for in terms of growth and scale that you can't get through acquisition. I think that's the fastest way to do it. You literally double your business overnight." If you have the capital, acquisition can be an unorthodox way to solve any number of problems. Want to grow your caseload or market share? Acquire a competitor. Looking for talent? Join forces with another firm's lawyers. Need to develop software? Find a company that has a dev team in place. The way Roland sees it is simple: You have problems. They have solutions, and this is a proven way to get access to them. Have a Heart: Empathy and Growth Roland doesn't subscribe to the cutthroat, zero-sum school of business. In fact, his success is keyed by some pretty compassionate competencies. "Empathy and creativity are really some of the most important skills. Empathy allows you to put yourself in the shoes of your customer or your employee, and creativity allows you to draw on untraditional solutions to the problems that they face." Roland says that strong employee relationships are key to both workplace communication and morale. He values the "happiness and satisfaction level" of his workers and thinks that businesses that ignore employee well-being are destined to stagnate. Key takeaways:
Bigger picture: Understand your long-term goals and execute them correctly.
Empathize: Bring a human touch to your work practices, and apply that to those around you.
Up-to-date: To stay on top of your game, stay in-tune with the market and trends.
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Zero Down - Book Website
"You need female leaders to help build that balance. We're part of the story. I get tired of hearing other females apologize for being great at what they do. Don't apologize for being good at your job." - Samantha Ball
What is the definition of leadership?
Why are women in law ditching work-life balance in favor of work-life integration?
What are the common misconceptions of female leadership?
What are the benefits of having female leaders?
Making the Right Moves: Women in Leadership Rachel Flood, Samantha Ball, Sara Williams, and Mariam Kuregyan are four women providing unique and empowering perspectives on women in leadership positions — particularly in the practice of law. Director of Operations at the Flood Law Firm Rachel Flood is something of an operational genius and someone who supports the community above all else. Samantha Ball, partner of Disability Attorneys of Michigan, helps those in her community navigate Social Security Disability benefits and provides those less fortunate with excellent care. Trial attorney Sara Williams advances the role of women and people of color in the legal field by promoting the importance of authenticity and asking for what you deserve. Mariam Kuregyan of Davana Law Firm provides invaluable insights on how having unique backgrounds and facing adversity can translate into success. Each of these women has a message to spread, unite, strengthen, and develop. Passion: Believing in Your Strengths One particular driving force our four panelists all share is passion. As Rachel Flood states, to be successful you should have "a strong passion and belief in what you're doing," something inspiring not only to young women, but to all. To progress in life, there must be a fire that ignites within you. When speaking about female figures in the legal space, Samantha Ball says "don't wait for someone to invite you, invite yourself." It's important to educate the next generation, reinforcing the idea that until you make your presence felt and stand for what you believe in, your voice will go unheard. Strong female figures should take the floor and make themselves known — if not for themselves, for the others around them. Setting an Example for the Next Generation Each of the women in this conversation intends to spread a positive message. To develop young female leaders, there must be examples set. Sara Williams believes in the idea of "being visible," making sure women in law are confident and proactive in speaking up and make their presence known in male-dominant industries. Rachel Flood suggests gender is somewhat irrelevant, and that to get to where you need to be, life is about taking on challenges and building a support system. Surrounding yourself with those who believe in you will help you reach your goals. In this episode, we explore confidence, discuss courage, and understand how women are most certainly leading by example in a world full of prejudice and ugly opinions. If you need a confidence boost, look no further. Key takeaways:
Togetherness: In leadership, treat everyone how you'd want to be treated yourself.
Confidence: Believe in your ability and trust in your strengths.
Network: Build your support network to create the work and family structure you need.
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"You have to engage and connect with your clients, because at the end of the day it's that experience they have. You can get them a fantastic settlement verdict. You can do that for them, but they're going to remember how you treated them during that process." - Roopal Luhana
Why is the digital age so apparent in the practice of law?
What are the best ways to approach engaging with your clients?
Why is it important to differentiate yourself from the competition?
How significant is credibility?
How is the legal industry changing?
A Strong Core: Our Distinguished Panelists Joe Fried, Roopal Luhana, Alexander Shunnarah, and Harlan Schillinger are four individuals changing the game. From truck law to medical litigation, each of these figures does the best thing for the right cause. They all know that strong core values go a long way in the legal game, and aligning those values with your practice will have results for both your community and your bottom line. Roopal Luhana has litigated significant cases nationwide and has settlements up to $586 million in medical malpractice and fraud, in addition to being a leading voice for increasing diversity in industry leadership positions. Joe Fried is one of the original truck crash lawyers in the US and has litigated cases in over 35 states, carving out an innovative niche as he fights for trucker safety. Alexander Shunnarah is ubiquitous and synonymous with amazing personal injury results across numerous Southern states. Harlan Schillinger, the “father of law firm advertising,” pioneered the field we work in today. Each of these names has made a monumental difference to the lives of many — and they’re just getting started. Reputation is Everything: The Importance of Credibility To acquire cases, you have to build relationships, and for people to trust you, as Roopal says, you must treat clients like family. Connecting with clients is arguably the hardest part of the job. But providing a personable experience that’s informative and engaging reaches beyond just the clients involved in a case — it develops a reputation for your business. Harlan says that "brand is what they think of you when you're out of the room." We look at the power of credibility, the purpose of change and we take a step forward and look at what’s shifting in the current legal industry. Drive: Making a Difference When a case is closed, what does it all mean? Have you made a difference? Have lives been changed? These are all questions our panelists face each and every day. Joe Fried doesn’t worry about competing with other attorneys. Outside of the courtroom, Joe's focus has shifted to the mental health of those he works with, both clients and colleagues. Roopal Luhana intends to hold companies accountable for their moral dishonesty. The Zantac litigation, a high profile case Roopal led, outlines the immoral behavior of companies on a global level. Providing secure foundations for those in need — whether they’re clients, employees, or colleagues — is the mark of a true game changer. Key takeaways:
Credibility: Commit to the cause and display authenticity.
Respect: Make change through action.
Connection: Truly understand your clients and be honest.
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"Our identities and the way we're filtering the world visually make it hard for us to have this notion of objective evidence. Objective evidence can help when it's really ambiguous, but when it's ambiguous, that's when identities and the way we filter the world matter a great deal." - Dr. Jay Van Bavel
Why do people identify with certain groups?
How are Jay and his team providing people with the tools to navigate the social world?
What are the key components to understanding identity?
Why are people social chameleons?
Toolkit: Defining Social Skills As an Associate Professor of Psychology and Neural Science, Jay has brought a fresh perspective to the world of social science. His outstanding research has been published over 100 times academically, and his works have been featured on global platforms such as the BBC, New York Times, and Wall Street Journal. Oh, and he's also been cited by the United States Senate and Supreme Court. No big deal. With his recent book "The Power of Us," Jay intends to give people the tools not only to be leaders, but navigate the social world. Focusing on relevant topics such as social media influence, Jay's research intends to break the mold by giving people the tools to become the masters of their own identities. Influencer: The Good, the Bad, and the Ugly While people like the idea of individualism, in reality people's behavior originates from those around them. Jay believes people are "social chameleons," outlining the nature of human interaction. He states that one major contributor to adopted behaviorism is social media. Van Bavel explores all sides of social media, from its benefits to its power to divide and spread misinformation. In this episode, Jay explains the impact of social media, influence, and why people identify with certain groups. Van Bavel says that "we often think of ourselves as individuals," yet when placed in a context where we need to work together, we "form a shared identity." This evaluation outlines the social balances we often face in our day-to-day lives. Check Yourself: Conflicts and Bias In this episode, Van Bavel touches upon self-reflection. While examining group identities, Jay speaks of "naïve realism" — meaning that people think they see reality for what it is, when in fact there are other perspectives and other views that differ from your own. Jay believes it's important to be aware of your surroundings and how social situations are far bigger than what meets the eye to an individual. We break down group dynamics and piece together the social puzzle. Key takeaways:
Know your crowd. Understand the effect that those around you have on your beliefs.
Is this real life? Social media is a powerful tool, in ways both negative and positive.
Open your mind. Seek out others' opinions around you to gain perspective.
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The Power of Us - Book Website
"Research has shown that power can cause a lot of negative things, but it can also cause a lot of positive things. The sort of common denominator that power does is it makes people more likely to act in situations, especially situations of ambiguity. People who are in higher positions of power are more likely to actually act." - Dr. Vanessa Bohns
How can you accurately assess the influence you have?
How do leaders approach power differently?
Why are people more inclined to agree than disagree?
Why do the people around you impact your decisions more than facts?
Social Butterfly: Understanding interaction With over 15 years of experience in the field of social psychology, Dr. Vanessa Bohns has made a career of studying the everyday interactions that govern our lives. Her book, “You Have More Influence Than You Think” has received rave reviews from The Financial Times and BBC Worklife, who say it offers an exciting, new, scientific way of thinking about influence. In her work, Dr. Bohns looks deeper than tips on growing your following and aims to understand how behaviors are passed through social interaction. Legendary author Robert Cialdini states that Vanessa's book is an “enormously empowering call to anyone who has ever felt ineffective or invisible to recognize their power and wield it accordingly.” Make the Call: Understanding Decisions In this episode, Dr. Bohns explains social science concepts such as the “invisibility cloak illusion” and the mechanics behind why people conform to perceived social norms. Vanessa believes that “people don't agree to do things because they want to; they agree to do things because it's hard to say no.” Observing the social pressure behind decision-making can help you focus on your priorities when you’re faced with difficult choices. Of particular relevance to game changers is the “bystander effect,” which addresses how decisions are made in relation to those around you. Bohns provides a number of classic case studies which highlight why certain people take action while others avoid it. Being aware of this phenomenon can be the difference between a true game changer and someone who doesn't step up. Get Out of Your Own Head One point Dr. Bohns stresses is that we're limited by our own blind spots. We understand how others impact us, but can't easily see the results of our own behavior. Vanessa recommends “simple exercises where you get out of your own head.” She believes these exercises can help you see how you're perceived and can be the first step to creating a positive impact with everyone you touch. Key takeaways:
Gratitude. Be appreciative of what you have.
Awareness. Understand your influence and how it may impact others.
Reassurance. Appreciate the influence you already have on those around you.
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You Have More Influence Than You Think - Book Website
"You have to exhibit empathy, but you have to exhibit empathy in other ways than mouthing cliche or something like that." - Kenneth Feinberg
What was the emotional impact of administering the 9/11 Compensation Fund?
What are the main responsibilities of a mediator?
How do great leaders deal with pushback?
Why does the American legal system approach tort law differently with certain individuals?
Man in the Middle: Origins of a Mediator Kenneth Feinberg has been described as an attorney who "has appeared at nearly every scene of tragedy and disaster in the US in the past two decades" by the Financial Times. From 9/11 to the BP oil spill, Kenneth has been at the heart of some of the biggest social catastrophes in modern history. He has faced an abundance of loss and sadness, yet has balanced the course of justice through financial reparations. While he claims to have fallen into mediation by accident, once asked to mediate the agent orange situation over in Vietnam, he soon found his feet and what followed has been a storied career. Through his many bittersweet successes, Kenneth has written two books, one of which has been adapted into a film. Featured on Netflix in 2020, the motion picture “Worth” unpacks the processes Kenneth had to face when supporting the victims of 9/11. The film features high-profile figures such as Michael Keaton and Stanley Tucci. Even with the recognition brought on through media prominence, Feinberg never views his successes as “justice,” but rather “mercy” — and while situational factors are irreversible, Kenneth does everything in his power to hopefully bring long-awaited relief. A Shoulder to Cry On: Approaching Empathy Dealing with the bereaved is never an easy endeavor. Nothing you say can be up to the task. Early in his career, Feinberg attempted to console a grieving father by saying, "I know how you feel" which was met with the response, "Don't ever tell someone like me you know how I feel." By attempting to empathize through shared emotion, Kenneth realized he had to find another way to relate to clients dealing with loss. Offering financial certainty can bring a glimmer of hope to those who struggle, and providing support can make a world of difference. Through resilience and willingness to succeed, he's managed to win settlements exceeding billions of dollars throughout his career. Not Just a Suit: Heart Behind the Job Kenneth states that “there's a lot of personality involved in being an effective mediator.” It takes a huge emotional investment to work in proximity to so much grief. Many involved in the 9/11 Compensation Fund were left angry and unsatisfied with the process. In an interview with Damien Carrick, Feinberg says those involved often asked, "Why did the government let us down?" But even when dealt a difficult hand, Kenneth has produced magnificent results across an illustrious career. In our discussion, Kenneth draws on the overriding emotional element of his job, the success stories, the heartbreaking details, and the limitations that the legal system often presents. Key takeaways:
Empathize: Understanding and appreciating the emotions of those around you goes a long way.
Structured Approach: Resolving conflict comes in many forms.
Equality: Equality comes from placing everyone on the same pedestal.
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What is Life Worth? - Book Website
Who Gets What - Book Website
"If you want to know if you're a leader or not, turn around and see if anybody's behind you." - Henry Cloud
What makes a good leader?
How important are boundaries in a professional environment?
Why do people struggle approaching difficult conversations?
How significant is strategy when building a team?
What are the key components of emotional intelligence?
Foundations: A Long Road to the Top Henry Cloud's passion for the human mind sprung from an early age, and he believes that "humans are glued together by character." As an expert in leadership, Henry has a firm grasp on human behavior. He understands the dynamics of people both in and outside of the workplace when it comes to hierarchical status. His book “Boundaries for Leaders” explores the appropriate behaviors needed when communicating with those around you — a must-read for the players at the top. Follow the Leader: Leading the Crowd In this episode, we look at efficient leadership skills such as emotional intelligence and problem-solving. We also ask why people become leaders and how they conduct their behavior when building a team. For Henry, leaders are those that "see something that doesn't exist," with the ability to transform and guide their colleagues. Henry also believes there are different types of leadership, and each of those leaders present different values. He says, "I've never met a CEO that had all of those strengths: vision, engaging talent, strategy and execution, measurement, accountability and fixing and adapting." Mr. Worldwide: A Man Who Speaks to All With his 45 published books and nearly 20 million copies sold worldwide, Henry is dedicated to spreading his knowledge. He's been named in the top 25 most influential leaders in personal growth alongside names such as Oprah, Brene Brown, and Seth Godin. But Henry's audiences still have to wrestle with difficult questions. In this interview, Henry says that great leaders "chase conflict so they can resolve it to get past that obstacle to the next level." Without obstacles in our way, how will we ever become stronger? Key takeaways:
Lead by example: To be a successful and well-respected leader, make the effort and involve yourself in practice.
Building blocks: You can't do everything on your own, so hold on to a helping hand.
Be respectful: Showing respect is a key component to efficient leadership.
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Henry Cloud Website
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Boundaries for Leaders - Book
"I really do believe at the end of the day, we do make the community safer. There are industry changes that happened because of what we do." - Sean Claggett
How do lawyers know when they're ready to take a case to trial?
Why are focus groups so significant when going to trial?
How important is trial preparation?
What makes a good trial lawyer?
From the Ground Up As an established personal injury attorney, Sean Claggett knows how to win a case. With an abundance of success across more than 15 years of professional practice, Sean has received many accolades. From being listed in the 2020 Top 10 accident and injury lawyers in Elko, to the 2017 Trial Lawyer of The Year, he's certainly made a name for himself. Hailing from Twin Falls, Idaho, Sean has always stood up for what is right. From schoolyard altercations to multi-million dollar cases, he's firmly rooted his beliefs in justice and doing the right thing. In 2005, he and fellow partner William Sykes set up their firm, and 16 years later have nothing but sparkling reviews. In 2016, according to Courtroom View Network, Sean had the fourth most influential verdict in the United States, highlighting his commitment to the cause. In 2020 he was added to the “Who We're Watching” list (once again) by the Courtroom View Network, and with a $38,750,000 verdict obtained in a case this year, he's proven time and time again his ability to deliver on all fronts. Winning is Sean's middle name. The Art of Hard Work As a law firm frontrunner, Claggett & Sykes brings justice and joy to many people, yet Sean's rise to the top hasn't been easy sailing. Sean says, "I've done every job in this firm out of necessity when I was building it. You lead by doing what needs to be done." Not only is that impressive, but shows a distinct knack for leadership, something that's made him a major player in the legal industry. We look at some of Sean's biggest cases, what it takes to win a trial, and what it means to be on the winning side. We get emotional by exploring some of the heartbreaking details Sean has to deal with on a daily basis and understanding what it means to all those involved throughout the process. We also look at the significance of preparation and how to stay ahead of the courtroom curve, and we take a look at finance through exponential settlements. Last but not least, we dive deeper into the person behind the suit and what he brings to the table. Do the Right Thing Sean always fights for the right cause. Sean describes one of his most recent cases as an "emotional low." With the verdict not including punitive damages, he and the victim's family both felt cheated. But through the rollercoaster of emotions faced in the courtroom, Sean remains supportive and will push for the best result. He says, "I'm in a fortunate position that I don't need to do this anymore." Yet through his sheer desire to demand vindication, Sean sets a strong example. Sean shares some of his toughest cases, both strategically and emotionally. He speaks of how "there'd be no access to justice" without well-structured contingency work, and while winning cases is an everyday occurrence for a top trial lawyer, regaining livelihoods with a touch of TLC is why Sean is head and shoulders above the crowd. Key takeaways:
Preparation: Being prepared from the start will always keep you one step ahead.
Taking the lead: Leading by example will rub off on those around you.
Gratification: Enjoying the small wins makes a big difference.
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"If we can set goals, that make it bite-size to achieve the long run objective, then that brings forward also our motivation, because we can see what we need to do today and tomorrow."
Katy Milkman
What inspired Katy Milkman to become a behavioral scientist?
What is 'present-bias' and why is it so common?
How are habits maintained and built?
What are the personal benefits of 'temptation bundling'?
Jack of all trades: An illustrious career Behavioral scientist, professor of operations, economist; Dr. Katy Milkman can do it all. She's so versatile that in addition to being a Professor at Wharton School of Business, she has a secondary appointment at Penn's Perelman School of Medicine. Her research revolves around the process of decision-making and habit formation; essentially, how people change. With a range of academic interests and abilities, Dr. Milkman is one of the most reliable resources in the field. She’s won awards through research, including an early career award from the Federation of Associations in Behavioral & Brain Sciences. She was named one of the top 40 under 40 business school professors in the world by Poets & Quants, as well as a finalist for the Thinkers 50 2017 Radar Thinker Award. Katy's work is published on platforms such as The New York Times and The Harvard Business Review and is regularly featured on NPR. She's become something of a celebrity in academic circles. But it's her work translating the science for ordinary people that may have the most impact. She hosts the Choiceology podcast for Charles Schwab, has a TEDx talk, and her new book, How to Change, was named one of the Amazon’s best of 2021. Dr. Milkman is not just researching change. She's making it available to everyone. Gaming the System: Exploring behavioral economics Throughout her career Katy has gained insight from the decision-making process of average people. Knowing what makes people tick and why can be life-changing. We look at what motivates people, internal and external barriers, goal pursuing and habits. We dig into the mechanics behind behaviorism as Katy tells us about devices like 'present bias' and 'gamification'. Gamification can be a powerful force for change. By creating game-like incentives for behavior, goal achievement can be more fun. This strategy can be applied to individual habits or to something larger like employee performance and government programs, like vaccine adoption. The possibilities are endless. Patience is a Virtue: Behavioral change takes time As a member of the Forbes Top 10 Behavioral Scientists of 2020 list, Dr. Milkman knows a thing or two about human nature. During the COVID-19 pandemic, Milkman argued that getting people to wear masks would have been easier if people had considered them as fashion items. This thesis closely relates to a term she coined: 'temptation bundling'. It’s the idea of coupling something you enjoy with something you view as a burden to invoke the willpower to get things completed. As she says, "if we recognize we need to make it fun to pursue our goals, we're going to be much more likely to persist". In our discussion, Katy draws on the ways people find motivation to pursue their goals, self-discipline and social influence. Want to find out more about yourself? Katy has the answers. Key takeaways:
Tick Tock: Behavioral and habitual change doesn't happen overnight. Take your time, understand the process
Dilemma: Learn to address and overcome internal and external barriers
Understand your surroundings: Recognize how your social environment impacts your decision-making
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How to Change - Book Website
Being a game changing attorney is about more than just what you do in the courtroom. True game changers understand what it takes to push the boundaries of what's possible — whether that's in business, sport, law, or any other field. That’s why we present to you conversations with innovators across the spectrum. Topics to broaden your horizons and deepen your perspective. To shake things up, you need to look outside the legal profession. This quarter we’ve talked to motivational speakers, endurance athletes, best-selling authors, and of course, Hall of Fame attorneys. They each bring different insights to the table. They express their passions, expound their stories, and give you the tools to succeed...in law and in life. We’ve extracted the season's highlights. In this Best of Q3 episode, we revisit the most prominent conversations of the past few months. From NBA to talk show, from the courtroom to the top of the mountain, these stories are timeless and the advice invaluable. In this episode:
John Morgan on how to envisage success and build a tight-knit organization
Mike Papantonio on breaking away from the mold by pursuing your passion
Brian Panish on the importance of understanding your surroundings to match your competitors
Tim Grover on dealing with setbacks and taking the win
Mark Manson on being fearless through facing change
James Lawrence on developing resilience and building strong foundations
Colin O'Brady on finding the finish line by thriving on competition
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Mike Papantonio LinkedIn
Levin, Papantonio, Rafferty Website
Mass Torts Made Perfect Website
Panish Shea & Boyle LLP Website
Brian Panish LinkedIn
Brian Panish Twitter
Tim Grover Website
Tim Grover Twitter
ATTACK Athletics Website
Tim Grover LinkedIn
W1NNING Book Homepage
James Lawrence Website
James Lawrence Instagram
Iron Cowboy Speaker
Iron Cowboy Documentary
Colin O'Brady Website
Colin O'Brady LinkedIn
Colin O'Brady Twitter
Colin O'Brady YouTube
Colin O'Brady Instagram
"People want to be kind, caring, and helpful, but you have to create the environment to allow for that to happen." - Dr. James Doty
How do you override your fight or flight response and train your brain to make better decisions?
Why are negative thoughts stickier than positive ones?
Why did Dr. James turn down $30 million when he was dead broke?
What is the proven path to lasting happiness and life satisfaction?
Practical Magic You may know Dr. James Doty as a clinical professor in the Department of Neuroscience at Stanford University School of Medicine. Or maybe as Director and Founder of the Center for Compassion and Altruism Research and Education. You might know him from his New York Times best-selling book “Into the Magic Shop.” But before anyone knew James Doty, he was a poor kid from a broken family. At age 13, faced with regular eviction, tiptoeing around an alcoholic father and a severely depressed and ill mother, James was only ever in survival mode. That is, until he met Ruth, an older woman at a local magic shop. She set him on a path that he still walks today — one that explores the connection between our brains, our bodies, our environments, and our society. Survey Says... Ruth gave young James the tools to stay present — to understand and take control of his physiology. When something overwhelmed him, he would conduct a "body survey." Later, in his research, Dr. Doty discovered the science behind this approach: that these steps actually shifted the brain from the sympathetic nervous response (the "fight or flight" response) to the parasympathetic nervous response, which has incredible health benefits. He also observed that in our modern world, we are constantly faced with stress and threats that throw our bodies into that sympathetic nervous response — essentially, we're all constantly living life in 5th gear. Dr. James calls what Ruth taught him "mindfulness plus." She gave him the tools to slow down physiologically and stay present emotionally. She also showed him how to be kind to himself and undo a lifetime of self-hate, which had unexpected benefits. He says, "When you can be kind, when you can change the narrative, it actually changes not only your own physiology, but also how you see the world." A Call to Serve Dr. James’s research led him to the study of compassion and what happens when people extend that compassion to others. He found that overwhelmingly, the people who are the happiest and most at peace with themselves are the ones who work in service of others. He worries because he sees our society and values oriented away from service. Everyone is working towards climbing the corporate ladder, accumulating wealth, and buying status symbols, all in the name of chasing happiness. But if they would just turn around, the answer is there, behind them on the trail. He explains: "They will climb this mountain. They will get all of this money, Ferraris, all this stuff. But for a large percentage of them, they're not going to be happy unless they are oriented towards being selfless and being of service." Key takeaways:
Breathe in, breathe out. When you're under stress, regulate your body's autonomic response. You'll make better decisions and won't compound a bad situation.
Be present. Most people are stuck in the past or worried about the future. But you can't connect with others unless you're with them in the present moment.
Live a life of service. Whether it's money, time, or effort, giving brings joy that getting simply can't match.
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Stanford University - Center for Compassion and Altruism Research and Education (CCARE) Website
Into the Magic Shop: A Neurosurgeon's Quest to Discover the Mysteries of the Brain and the Secrets of the Heart
"We all have reservoirs of untapped potential to achieve extraordinary things, particularly when we can shift our mindset towards the positive and choose how to react in tough situations." - Colin O'Brady
Why should we celebrate all successes (even those of our competitors)?
How do you turn big dreams into reality?
Why can't we experience the highs in life without first going through the hardships?
How does Colin break through his walls?
Unconventional Beginnings Born into a hippie commune, Colin O'Brady didn't have the most conventional of starts in life. However, Colin's family didn't stay in the alternative lifestyle for long. At the forefront of the health food movement, the couple's entrepreneurship led to incredible success and instilled in Colin the ambition and determination he is so famed for today. Colin is an endurance athlete, 10X world record holder, and New York Times best-seller. His achievements include being the fastest person to complete the Explorer's Grand Slam, the fastest person to complete the Three Poles Challenge, and the fastest person to complete the 50 highest points in the US just to name a few. In his book "The Impossible First," Colin details his treacherous 932-mile journey across one of the world's most inhospitable environments, Antarctica. This best-seller highlights the importance of self-belief, riding emotional highs, and pushing through the lowest lows. Overcoming Tragedy As a 22-year-old man, Colin set out on his first adventure. Traveling the world with little more than the money he saved up from painting houses, he found himself in Thailand. There, a tragic accident left him with severe burns to his legs. It was here that Colin was told by doctors that he'd never walk properly again — and it was also here that he decided they were wrong. We discuss how Colin went from a hospital bed to winning the Chicago Triathlon in just 18 months. He breaks down how he achieves such ambitious feats and lets us in on the mindset that empowers him to turn struggle into motivation. He also shares the importance of setting goals and gives us an insight into how we can all leverage our untapped potential to achieve extraordinary things. Nothing's Scarier Than a Comfort Zone Even though he's bested mountains, frozen plains, and even an ocean, Colin will be the first to admit that he isn't fearless. He just has different fears from most people. Where most would fear exposure to the elements or injury, in Colin's mind, there's nothing worse than falling into the zone of "comfortable complacency." In this zone, we may no longer hit rock bottom — but neither do we hit our highest peaks. Colin shares why experiencing the entire gamut of life's trials and rewards is important to him and he shares with us how embracing the turmoil of our own minds can lead to clarity and help us achieve flow states. He also explains how the mind can be strengthened and flexed so we can persevere in the most challenging of circumstances, helping us remain positive in the face of adversity. Key takeaways:
Find your own Everest and work towards conquering it every day.
Cherish competition as it brings out the best in us.
Don't get preoccupied with the finish line. Just focus on the next checkpoint.
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Colin O'Brady LinkedIn
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Colin O'Brady YouTube
Colin O'Brady Instagram
"The right thing to do is always the right thing. The people who do that — there's a reason those are the successful guys." - Paul Faust
How do you network best at conferences?
Why does Paul think voice communication is never going away?
What is a “no zero” day?
How can being a part of your community distinguish your practice?
How did Paul end up playing a character on “The Office”?
Connection is Key Paul Faust is the king of custom phone numbers, but he's not just that. He’s a catalyst in the legal industry, connecting attorneys nationally, giving counsel to newcomers, and sharing a wealth of materials. Paul knows who’s going to which conference, who has a good client packet, and which mass torts need lawyers. He’s got a big Rolodex and he’s not afraid to use it. And whether you’re his client or not, nothing makes Paul happier than finding a way to help you out. Paul started college with no understanding of what he wanted to do — but he knew what he liked and what he was good at: connecting with people. Through an unexpected meeting at a softball game, Paul went into the communications business with his partner Greg Hammerschlag. Together they started RingBoost, which allowed him to focus on his strengths: working with people. As he says, “It's not about phone numbers. It's about human connection. My tool just happens to be your number.” A Helping Hand Goes a Long Way Paul helps people even if they aren't clients and never will be. Being helpful develops trust so that if a lawyer ever does need his services, they already have a relationship. But more than that, Paul sees it as the right thing to do. “At the end of the day, it will come around,” he believes. “People will know that you're not just trying to sell them. You actually believe in what you're doing and that it's the right thing.” From noting ideas on the back of a "barf bag" to attending conferences worldwide, Paul idolizes helping others through the tool of "human connection." The Unconventional is the Future Paul breaks away from convention and thinks outside the box. As he puts it: "I think too many people don't get that by getting out of your regular inbox you see a lot of things you would not normally see." As Paul mentions, he didn't "plan everything," which allowed him to keep an open mind and explore different avenues, such as the one that got him where he is today. Paul reinforces the principle of speaking to "everybody," insisting that "you have no idea where your life's going to take you." With the rise in technological advances, Paul still believes in staying connected. While he is most certainly intrigued by the evolution of technology, he feels as though human contact will always be more significant. Key takeaways:
Talk to everybody. You never know what a relationship could bring.
Be a resource. Helping people will come back to help you.
Your grind may look different. Don’t just hustle to hustle. Do what works for your business.
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Paul Faust Company Website
Cool Guy Paul - The Office
1-800-PREPARE
"It's so easy and quantifiable. You eliminate any type of excuse or entitlement, and you show up and do the work. That's seriously as simple as it can get. Everybody needs to stand up, look themselves in the mirror, and go, ‘Okay, I'm in this position in my life because of me. I need to take full accountability for where I am.’" - James Lawrence
Why is adversity key in creating resilience?
What must you get right before you begin a big endeavor?
Why did James add an extra triathlon after he completed 100 straight, even though he was injured?
How did James approach the 50-straight and the 100-straight triathlon attempts differently?
The Iron Cowboy For most people, completing a full-distance triathlon would be a crowning life achievement. James Lawrence has done hundreds of them, including 101 in a row. On consecutive days. For anyone counting, that's 140.6 miles a day, every day for 3 and a half months, for a total of 14,060 miles. James has earned the nickname "The Iron Cowboy" for the cowboy hat he wears during Ironman Triathlons. But it also reflects his maverick spirit and the frontier toughness he brings to all his endeavors. After all, who would even think of doing 50 triathlons in 50 states over 50 days, let alone have the guts to do it all with five kids in tow? A Solid Foundation One thing that James says is key to have when you're attempting difficult things is a strong ethos. You have to know the reason WHY you're going on a tough journey, and you have to believe it. That gives you something to fall back on, and it keeps you from giving up, even when you're at your lowest. As James puts it: "You will not make rational decisions when you're broken mentally, physically, when you're fatigued. You have to say, ‘Okay, I'm not of sound mind, but what are my core values? What do I stand for?’ Really commit and buy into those statements, and then every question you have on a tough journey becomes very easy to answer because you just revert back to my ethos and what I stand for." No Excuses James doesn't believe that he's got a special gift that makes him unique. He thinks that everyone has greatness within them. So why is James the one pushing the boundaries of what's possible? If you ask him, it's because of accountability. "It's so easy and quantifiable. You eliminate any type of excuse or entitlement, and you show up and do the work. That's seriously as simple as it can get. Everybody needs to stand up, look themselves in the mirror, and go, ‘Okay, I'm in this position in my life because of me. I need to take full accountability for where I am.’ Once you can get to the realization that you're taking accountability for where you are in your life — only then can you start to make the changes that you need to." Key takeaways:
Take your time. The biggest reason people fail on big goals is they get impatient and want it done quickly.
Let yourself heal. After you finish a period of struggle and growth, you need time to recuperate physically, mentally, and emotionally.
Be comfortable with being uncomfortable. James hates running! But to build healthy relationships or achieve your goals, you need to do things that you don't want to do.
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Iron Cowboy Speaker
Iron Cowboy Documentary
"Whatever it is in your life that you're most afraid to do, that causes you the most amount of anxiety — usually, that's the exact thing that you need to be doing." - Mark Manson
Why can’t you create an algorithmic process for happiness?
How does freedom require limitation?
Why are the things you're willing to sacrifice more important than the things you want?
How can you set goals that are intrinsic, not extrinsic?
Why are people so distrustful and tribal right now?
Go Ahead, Help Yourself! Mark Manson didn't plan to be a best-selling author. He certainly didn't plan to be in the self-development space. But when you're a thoughtful voice on the internet, people start asking you for advice. Three books and 13 million copies later, it's clear that it's pretty good advice. Mark's best-sellers, “The Subtle Art of Not Giving a Fck” and “Everything Is Fcked: A Book About Hope” provide a researched, grounded approach to what he calls "the crisis of self-actualization." Unlike other self-help books, Mark doesn't offer systems or a quick fix. The path he lays out is a straightforward, common-sense evaluation of your life, based on scientific evidence and drawing on philosophy from Eastern and Western traditions. It's like talking about life with an old friend — an old friend who's up-to-date on all the latest research. The Struggle is Real One of the foundational arguments of Mark's book is that happiness isn't just given. Meaning is earned through trial and tribulation. As Mark puts it, "There's not a single thing that you're proud of that didn't require some degree of struggle or sacrifice. It's a one-to-one relationship." This may seem counterintuitive — that to be happy, you have to go through something difficult — but Mark says if we compare it to things outside of our emotional lives, it makes sense. "To have a healthy body, you have to constantly put it through stress and strain. To have a healthy career, you have to consistently surmount and overcome challenges. So it's like in every other aspect of life. We just understand it as obvious that you need struggle to progress." Giving Up Another seemingly counterintuitive message that Mark preaches is that to gain, you need to sacrifice. This can be true with freedom, as he found out himself after traveling the world. "One of the things I discovered is, I believe that freedom requires limitation. Freedom is not meaningful unless there's some sort of limitation that you put on yourself." In fact, these sacrifices are key to finding your way. Mark says it's not the things that we want that make us unique. We're all working towards essentially the same stuff: a nice house, a good car, a loving relationship, security, a few material knickknacks. What makes us different from the next person is the type of things we're willing to sacrifice. "Find problems you enjoy having. That's essentially what happiness is: finding the struggle that enlivens you, makes you excited to get up in the morning, that feels meaningful." Key takeaways:
Any exceptional behavior will be polarizing. To make a difference, you're going to make some people mad.
Find the problems you enjoy having. We all want the same things; what makes us different is what we're willing to put up with along the way.
Go towards what you're afraid of. Big changes make us nervous, but sometimes big changes are exactly what we need.
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Mark Manson Website
Mark Manson Books
Mark Manson Blog
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"Most people are afraid of success because success is going to create distance. It's going to create distance from all the individuals around you. It is going to create distance between you and your family at times. And if you're not willing to pay the price, then you're not going to have what others may consider those ultimate wins." - Tim Grover
Why do elite performers describe winning differently than most people?
How did Tim bring the best out of Michael Jordan, Kobe Bryant, and other elite athletes?
Why isn’t being selfish a bad thing?
How can you find balance by eliminating the unnecessary?
The Mind of a Champion When you think of winners, of fighters, of the consummate champion, you might think of Michael Jordan or Kobe Bryant. Those people think of Tim Grover. Tim has made it his business to understand winning. As a trainer to MJ, Kobe, Dwyane Wade, and countless other professional athletes, Tim has seen firsthand the work ethic necessary to become the best. But in those top performers, he also noticed something more than just talent and hard work — he saw a different mindset. Now he uses that knowledge to help people of all stripes achieve sustained excellence, from NFL players to entrepreneurs. With his new book “W1NNING: The Unforgiving Race to Greatness,” he explains what it takes to make it to the top: constant improvement, difficult sacrifices, and relentless drive. Stand Up Differently To become a winner, you're going to lose. But Tim says it's how you deal with those losses that determines if you've got what it takes to be great. "Everybody says when you get knocked down, you need to dust yourself up again and jump right back up. I totally disagree with that. When you get knocked down, stay down there for a little bit. Understand why you got knocked down. And then when you stand up, you have to stand up differently." This constant cycle of self-reflection and self-improvement separates the good from the great. The best are always learning, adjusting, and evolving. Winner Take All Tim is not shy about what it takes to win. He says you have to make decisions that will be unpopular, to have priorities that go against societal norms. You might have to miss your child's soccer game or cut friends and family out of your life. As Tim points out, the best NBA players have games on Christmas, sometimes for their whole careers. If greatness is separating yourself from what's normal, you've got to be prepared to do things that normal people won't do. But the reward is a feeling that few people ever really get. Yes, it's the reward of being the best, of carving out your place in history. But it's also being able to know your true self: the one who has no regrets, who has left everything on the table in pursuit of their dream. And that's winning no matter the result. Key takeaways:
Elevation is better than motivation. Motivation is external. Elevation is internal, and nobody can take away what's inside you.
When someone invests in you and sacrifices for you, you've got to work extra hard, because your win is their win.
We're born relentless. We don't learn to walk by giving up. Somewhere along the line, we start to look for other people's approval when the answer is looking at us in the mirror.
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Tim Grover Website
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ATTACK Athletics Website
Tim Grover LinkedIn
W1NNING Book Homepage
"You need to invest in yourself. There's no better investment you can have than your investment in yourself. I don't care about the stock market or real estate. You are in this profession. You are your most valuable resource." - Michael Cowen
Why does Michael focus more on story than technique in trial?
What’s the best way to only get the types of cases you want?
How is success not as complicated as you think it is?
Why hold out for the settlement you deserve, even when it's hard?
The Winding Path Michael Cowen's journey has been one of hard work and unexpected discovery. He wasn't sure he'd get into law school, but then he earned the top score on the Texas Bar Exam. He didn't think he wanted to be a plaintiff's lawyer, and now, as founding partner of Cowen | Rodriguez | Peacock, he's one of the most successful ones in the nation. Michael hadn't heard of podcasts until he listened to a friend guest on the Stone Cold Steve Austin Show; now he hosts one of the leading legal podcasts in the country. Michael's success comes down to his constant self-improvement. He's worked with coaches and therapists as well as other attorneys to build on his strengths. It's a decades-long process, and it isn't over yet. A Rising Tide One of the things that put Michael on the map is his thought leadership, which includes his books, the Big Rig Bootcamp conference, and his podcast Trial Lawyer Nation. He says that being an authority doesn't happen by accident. "You can't just wait to become organically an authority,” he says. “You have to make yourself an authority." But the books, the podcast, and the conference aren't just about Michael. It's about helping the community. Michael has seen that there's no need to hoard all his knowledge. In fact, it's better if he shares it. According to hikm, "Having an abundance mentality that there's plenty out there and freely sharing what I know has been the best way to build." Leaps of Faith Michael was finding success in his business, but he was constantly distracted by the smaller cases. He wanted to focus on trucking and company vehicle cases, but felt he couldn't say no to smaller clients. Then he realized that if he wanted to get where he was going, he had to take the risk. "One day, I made the decision,” he explains. “I'm going to have the guts to stop taking the smaller cases...and lo and behold, when I did that, now we have a hundred and something trucking and company vehicle cases at the firm." That courage has also served Michael well when he's holding out for bigger settlements. "It's scary when you first do it, because you worry, ‘Will they pull the money? Will it go down?’ But you have to hold out or you'll never get it." Key takeaways:
Focus on "how can I help?" instead of "how can this help me?"
Tell the story, but don't get fancy. Trust jurors and listeners to make the right decision.
Be brave. New heights require going where you haven't gone before.
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"There's really three areas where there's always a winner and loser in today's society. You know, everybody gets a trophy, everybody gets recognition, except in three areas of life: politics, athletics, and courtroom law." - Brian Panish
How Brian won the landmark case that put him on the map
Why he left money on the table at the beginning of his career
How Brian chooses the right cases for his firm
Why Brian emphasizes coaching for the lawyers in his practice
From Locker Room to Courtroom Brain Panish knows what it takes to win. A former three-sport athlete, he played Division I college football for Fresno State. Instead of entering the NFL, Brian turned his talents towards the legal profession, where his team-first approach and dedication to winning have earned his clients billions of dollars over the years. As a founding partner at Panish, Shea, & Boyle LLP, Brian is just as competitive as ever. He's gone nearly 20 years without losing a case. He frequently applies lessons learned from his time on the gridiron to his firm, such as the importance of culture to a business's success and how to improve performance through coaching. Causes Worth Fighting For Brian has had many victories throughout his career, perhaps none more famous than his landmark case against General Motors in 1999. In that case, a car that was rear-ended left a family burned when the gas tank exploded. Brian was able to secure the family a record $4.9 billion dollars in the verdict. But money isn't the only thing that Brian focuses on. He also fights for change and consumer safety. In a wrongful death lawsuit against the LA County Metropolitan Transit Authority, he won a verdict that required the government to put protective barriers between their cars, improving safety for their riders. Play From Behind Brian knows that being on top is about being relentless. "The true champion is always behind," he says. It's that mentality that's helped him improve his skills as a lawyer, something he demands of the attorneys at his practice as well. It's also the reason he hasn’t lost a case in over 18 years. He brings his best to every trial, because every client is important and Brian is the only way they'll get the justice they deserve. He hustles for everyone. As Brian says, "Winning is not a marathon. It's a sprint and it never ends. And that's what it takes."
Key takeaways:
If you stay the same, you're going back. Your competitors are improving; you should be too.
It's a stressful job. Taking care of yourself mentally and physically will help you be a better lawyer for longer.
Stand on the shoulders of giants. Read the books. Go to the seminars. Use the techniques other lawyers have developed.
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Crisp Video Website
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Panish Shea & Boyle LLP Website
Brian Panish LinkedIn
Brian Panish Twitter
"If you are a plaintiff's lawyer, you've chosen to be different from that defense lawyer. So why be average? Go ahead and take the next step rather than trapping yourself. You are a type A personality forcing yourself into a type B world, and it doesn't work." - Mike Papantonio
What values led to Mike's legendary career?
How can you get involved in mass tort litigation?
Why is being comfortable your greatest hurdle?
How does Mike approach depositions unlike anyone else?
Why do talented lawyers burn out?
One of One Mike Papantonio needs no introduction. Over 30 years, he's created a well-earned reputation as someone who will go toe-to-toe with unethical corporations and fight for consumers. No industry is safe; he's won billions for his clients across pharmaceutical, environmental, and medical settlements. He pioneered the practice of mass tort law, and now he's shepherding a new generation of attorneys with his conference Mass Torts Made Perfect. There's a reason Mike is one of the only living people in the National Trial Lawyers Hall of Fame. Mike graciously sat down with us for a wide-ranging conversation at our EVOLVE Virtual Summit. He shared his wisdom on breaking from the status quo, finding balance, and how to diversify your practice. Mike's never followed the crowd, and this interview is no exception. Listen in to hear Mike's wisdom, in his signature, no-nonsense style. Don't Burn Out; Find Your Fire Burnout is a huge issue in the legal industry. But Mike says the problem isn't people working too hard — it's working without purpose, settling into complacency, and doing the same thing without possibility for growth. One way to avoid burnout is by challenging yourself to take different types of cases — cases that matter. Those cases can also up your profile, feeding back into your regular caseload. Mike also says that time with family and off the job is non-negotiable. “I wanted to talk about my quality of life first,” he says, “and then I want to build all the other parts around that quality of life.” This involves sacrificing the so-called “cowboy lawyer” competitive mentality — wanting the biggest boat, the fastest car. But you'll be happy (and in Mike's case, still have a pretty big boat). Testing the Waters Mike thinks everybody should get in on the world of mass torts. But he says you don't have to take the plunge all at once. right away. You can test it out, dip your toe in. He recommends, “Make it part of your practice. Take 80% of your resources and devote it to your auto practice, and then take 20% and say, ‘This is my growth money.’” This can be a great way to diversify your practice. If you've run up against a wall in your area, instead of expanding geographically, expand the kinds of cases you pursue. Mike says it's this lateral thinking that separates good lawyers from great ones. Key takeaways:
Break the mold. There are diminishing returns on following others.
Fight for what's right. If you're 100% confident in what you're arguing, you'll convince judges, juries, and the public.
Justice is an amalgamation. No one action will change the world on its own, but in totality, they can cause a huge cultural shift.
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Levin, Papantonio, Rafferty Website
Mass Torts Made Perfect Website
"You're going to have a culture, no matter what. But it may be a bad culture if you're not the one creating it. " - Mark O'Mara
Why is culture so important in your law firm?
What can you do to build your organization's culture intentionally?
Why do Kolbe and PRINT® scores give you and your team an edge?
How can you utilize Kolbe & PRINT® scores beyond hiring?
A Culture of Excellence David Craig, John Martin, Mark O'Mara, and Reza Torkzadeh have all been instrumental in establishing the success of their respective firms. But by focusing on culture, they've all been able to take that success and bring their organizations to the next level. In this special episode, recorded live at the EVOLVE Virtual Summit, Head of Coaching Strategy at Crisp Jessica Mogill leads a lively panel discussion on company culture: how to assess it, influence it, and what values lie at the center of it. Hire Learning Culture at a company starts with people, and people start when you hire them. But too often, firms don't give hiring the attention it deserves. David Craig says he used to spend more time picking a jury than picking who worked for him at his business. Reza Torkzadeh lost over half his staff in one day. He had to start over and be much more intentional about the process. Leveraging Kolbe and PRINT® assessments empower him to get to know candidates more deeply and understand if they would be a long term fit. David also uses Kolbe & PRINT® to assess if his people are in the right roles. Finding a role that fits with each team member’s skill set — that is challenging and exciting for them — can mean the difference between an all-star and a dud. As he says, “Just because I hired you as this paralegal doesn't mean you have to stay there. Let's look at your scores and figure out what is the best use of your time, so you're going to be happy and you're going to stay with us for a long period of time.” Out of PRINT® John Martin doesn't just use strategic assessments for placement decisions. He references them every day to know how to best communicate with each member of his team. Everybody has different communication styles and motivators. To get the most out of your team members, you have to know what drives them and how they work best. As John told it, “I looked at his PRINT® and I realized that the type of autonomy that I want is frustrating to him. He wanted to have systems in place. He wanted to be what I would consider micromanaged. So basically I just said to him, ‘You know, I've never been a manager before. It looks like you need something different. Do you want to develop that?’ So now this guy is doing the Crisp Experience Program. He's developing all of our systems. He's one of our top producers this year.” Key takeaways:
Give it a try, even if you're skeptical. If you're not using all the tools available to you, you're operating with a hand tied behind your back.
Beware of sunk cost. Don't waste your time trying to fit a square peg in a round hole, and don't be afraid to fire someone if necessary.
Your people are your most important asset. Without them, you're just out there on your own.
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David Craig LinkedIn
Craig, Kelley, and Faultless Website
John Martin LinkedIn
KJC Law Firm Website
Mark O'Mara LinkedIn
O'Mara Law Group Website
Reza Torkzadeh LinkedIn
TorkLaw Website
"The one secret that I have found: it's not brains. It's the willingness to work. Nobody that I know that is very successful has not been a hard worker." - John Morgan
How do you get all the people in your organization working towards the same objective?
What keeps John going even after achieving so much?
How does he keep growing the biggest PI firm in the nation?
Why did John diversify into the attractions industry?
A Start with Heart John Morgan sits atop the summit of American personal injury law. His firm, Morgan & Morgan, is the largest PI firm in the US with 94 offices in 49 states. John's law practice employs over 700 attorneys and tries more cases than anyone else in the country. John rose from humble beginnings. After growing up poor in Florida and Kentucky, John's older brother Tim was severely injured while working as a lifeguard for Walt Disney World. But Tim was denied help and compensation by his employer. So John dedicated his life to fighting for individuals like Tim, who had been denied help and treated unfairly. Outwork, Outgrow John has several philosophies that have brought him success. He shares these in his two books, "You Can't Teach Hungry" and "You Can't Teach Vision." To John, hunger is paramount. To be satisfied is to be finished. You can achieve all sorts of unbelievable outcomes if you are willing to put in the effort and never stop driving forward. As he says, "The most successful people that I know in my life — it's not that they were the smartest. They were the hardest working." To John, a leader's job is to find and cultivate people with that hunger and make sure they're all pointed in the same direction, towards the same goals. Another of his favorite phrases is, "If you're not growing, you're dying." John doesn't slow down. Even as leader of the largest PI firm in the country, he's constantly expanding geographically and vertically. Just this year, he's added new practice areas like toxic tort litigation. The growth never ends. Lending a Hand John brings the same passion to other areas of his life. He champions causes that he believes in, regardless of political affiliation. Fighting for the legalization of marijuana has earned him the nickname "PotDaddy,'' and he led the charge to pass the $15 minimum wage in Florida, a state not known for its progressive policymaking. He and his wife have also broken ground on the Morgan & Morgan Hunger Relief Center and started Harbor House, which provides help for abused women and children. John has expanded in business too. Since 1997, he has owned and operated a series of "edutainment" centers called WonderWorks. These attractions, often styled to look like a building crash-landed upside down, contain hands-on science exhibits and exhilarating educational demonstrations for kids. Now five locations strong, WonderWorks does gangbusters for John and helps engage local students in STEM education. True to form, he has found a way to make money while also helping the people around him. Key takeaways:
Alignment is key. Make sure you and the people working for you have the same goals, otherwise you'll get nowhere.
Believe in yourself. At the end of the day, you're the person you can rely on the most.
Swim upstream. Resistance means you're moving in the right direction.
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Morgan & Morgan Website
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John Morgan Books
"Your brand is your life. It's not a separate thing. It's everything. Everything you do is consistent with your brand. That intentional process that you've gone through has led you to a place: you know what your purpose is, and you're living out your purpose." - Joe Fried
Why authenticity is key to good branding
How to find your niche
Why you can't be afraid to call out the system
How to create change in the legal profession
An All-Star Cast Brought to you LIVE from the EVOLVE Summit, you'll hear from a diverse panel of experts who have climbed to the top of their industries. These game changers are here to share their advice on business, branding, and improving the industry. We're joined by Judy Smith, crisis management expert and professional fixer who's counseled presidents, global leaders, and Fortune 50 CEOs for over 25 years. You may know her as the inspiration for the hit TV show “Scandal.” We're fortunate to have Sara Williams of Alexander Shunnarah Injury Lawyers joining the lineup. Sara is a rising star in the legal world and mentors young trial lawyers, uplifting women of color and working to make the legal world more equitable. Alongside Judy and Sara is legal industry staple Harlan Schillinger, who helped shape the world of legal marketing and has been a leading voice in it for over 40 years. The panel is rounded out by Joe Fried, America's preeminent trucking attorney who’s earned nearly $1B for clients across 30 states. He spends much of his time educating lawyers, judges, and politicians about trucking safety issues, with 500 presentations under his belt in the last 10 years. Get Real All four stress the importance of authenticity in creating your personal brand. For Sara Williams, that means not following the trends, sticking to your values, and "being true to who you are." Not only does it set you apart (because you are unique) — it establishes credibility. Harlan says, "Talk to the public the way you talk to a jury. You can't fool a jury. You have to be authentic." Judy stresses that being authentic creates trust between you and your clients, which is essential in a business where each client places their future in their lawyer’s hands. Transformers These game changers haven't just worked to the top of their fields; they've changed them along the way. Sara is transforming legal events by refusing to come if there isn't adequate representation. As she tells it, "There were some folks who said, ‘You really need to be careful about what you say. You’re kind of ruffling feathers.’ But we are not going to affect change if we are worried about whether or not I get invited to speak somewhere." Joe makes a difference by sharing his knowledge, since change can't happen by himself. "My philosophy is I don't keep anything to myself. If I learn something — even something that's going to create an edge for me — I'm teaching it and giving it away because we need to build armies to do it. That's the way we make a difference." Key takeaways:
Don't try to yell louder than the next guy. Have something unique to say.
Be patient. Building a brand doesn't have immediate returns, but it pays off in the long run.
Be intentional, but get comfortable with ambiguity. You have to have a strategy, but at the same time, you won't be able to pinpoint which video or billboard, or conference led to you landing a case. At the end of the day, it's the totality of those efforts that bring in cases.
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Judy Smith LinkedIn
Smith & Company Website
Joe Fried LinkedIn
Fried Goldberg LLC Website
Academy of Truck Accident Attorneys Website
Sara Williams LinkedIn
Sara Williams Website
Alex Shunnarah Trial Attorneys Website
Harlan Schillinger LinkedIn
Harlan Schillinger Website
Connections fuel creativity. The most innovative leaders are interdisciplinary — they synthesize ideas from many sources into new, coherent concepts. Game changers know that great ideas can come from anywhere, and to shift the paradigm, they have to look at things through a different lens. That’s why we’ve brought you conversations across the spectrum: to change your perspective and broaden what’s possible. This quarter we’ve talked to historians, TV hosts, elite athletes, leadership experts, and the country’s leading attorneys. They’re all game changers in their own right, and each brings something different to the table. Find wisdom in their journeys, learn from their mistakes, and see what strategies have stood the test of time. We’ve distilled the season into just the golden moments. In this Best of Q2 episode, we revisit the ideas and conversations that have stuck with us the most. From Stoicism to CrossFit, from the courtroom to a race around the world — these stories will give you the tools to make new connections in your business and inspire you to keep changing the game. In this episode:
Brian Chase on why you should be running your law firm like an innovative business
Ryan Holiday on how you can embrace your inner Stoic by removing destructive emotions and accepting what you cannot control
Marcus Lemonis on the three key factors to any business, regardless of their size
Mark Beaumont on the importance of setting goals and building a plan to accomplish them
John Maxwell on the true definition of leadership, and how it is an active process of adding intentional value to a team
Mat Fraser on the wonders that will occur once you remove “what if” from your vocabulary
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Podium Nutrition
Author Michael Mogill, Crisp Video Group, Brian Chase, Ryan Holiday, Marcus Lemonis, Mark Beaumont, John Maxwell, Mat Fraser
"It's only a matter of time before someone that's better than me comes along. Whether that's next year or that's 20 years from now, it's only a matter of time. But that feeling of pride and success is there forever. No one can take that away from me." - Mat Fraser
How does this CrossFit champion approach things he's not good at?
Why was failure key to Mat's initial success?
What separates Mat from his opponents?
What drives Mat to be the very best?
How did Mat know it was time to retire from CrossFit?
Survival of the Fittest The CrossFit Games are the most grueling athletic competition on the planet. To even qualify, you must place in the top 10% of hundreds of thousands of competitors in trials. Events at the finals are not announced before the games. Each competitor must be able to lift hundreds of pounds, run a 5-minute mile, and complete obstacle courses at breakneck speed to even stand a chance. To win one CrossFit Games is a terrific achievement. Mat Fraser has won five. In a row. Not only has Mat continually bested his opponents — he's trounced them. His margin of victory has increased each year, and in 2020 (his final Games) he nearly doubled the score of the 2nd place finisher. His points totaled almost more than 2nd and 3rd place put together. Mat has since retired from the Games, but he exits on top, completing the most dominant run the sport has ever seen. Margin Call Mat attributes his success to the gains he makes on the margins, often outside the gym. Of course, you have to work hard there too, but "everyone's doing what you're doing in the gym," he says. "You need to find the 1% gains elsewhere." Even if you're working hard, others are too. It's not an edge, it's table stakes. Indeed, Mat found sustained success when he dedicated his full time to CrossFit — optimizing his sleep, eliminating stress from his life, making his pre- and post-workout routine bulletproof. Mat is living proof that the small things can make a big difference, compounding when they're stacked to create a dominant advantage. Put into Practice You may think that since Mat is so dominant, he must be good at everything, but that's not necessarily true — at first. What sets Mat apart is his dedication to perfecting the things that give him trouble. If he doesn't understand a technique, he isn't bashful about asking for help. And once he knows how to do it right, he'll throw himself at it until he's good at it. To Mat, a weakness is just something to improve upon...until it becomes a strength. Key takeaways:
Transform your weaknesses into strengths. Just because you're not good at something yet doesn't mean you never will be.
Remove "what if" from your vocabulary. You won't regret going all-out for your passions, but you will regret it if you don't.
Create a strong support network. Mat says none of this would be possible without the work and love of his fiance, Sammy Moniz.
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Podium Nutrition
"Growth's not automatic. You don't automatically get better. If you're going to get better, you're going to have to be intentional." - John Maxwell
What is John's greatest leadership challenge?
How do you uncover your blind spots?
What separates the top 2% of leaders from all the rest?
How can you reach your full potential?
Why wasn't John good at hiring?
What is John's cycle of success?
A Leader in Leadership John C. Maxwell lives and breathes leadership. A #1 New York Times best-selling author, John has written over 50 books on the subject, which have sold more than 26 million copies worldwide. John was named the #1 leader in business by the American Management Association and topped the list of most influential leadership experts in Inc. Magazine. Through his companies and The John Maxwell Leadership Foundation, John teaches people how to unlock their potential. Having educated millions of people from every corner of the globe, John's advice is valued across the public and private sectors. All this growth has come from his steady hand at the helm. As he says, "Everything rises and falls on leadership." Question and Answer One thing John warns against is leading by assumption. You can't assume that all your employees are motivated by the same thing. Some may be driven by providing for their family, while others might want to work toward the greater good. Some might need words of encouragement, and some might need deadlines. The way to find out what your employees need is simple: ask them. John says if you ask your team what they need, they'll give you a blueprint on how to lead them. Let It Go A leader wouldn't be a leader without a team. John says it's imperative to trust your team and delegate responsibility. If you're managing everything, then your company will be limited by your capacity. To build bigger, you need other leaders who you trust to do their part. Those leaders will never grow if you're doing their work for them. A great leader empowers and equips his team so that they can become leaders as well. "The only way to grow your company is to grow leaders." Key takeaways:
Failure and success aren't separate. They're part of the same process. John's cycle of success goes: test, fail, learn, improve, re-enter. Failure is essential to the system.
Lead everybody differently. Ask your workers what they need and provide it.
Setting expectations creates anticipation. People can't score if they don't know where the goalposts are, and they can't grow if you don't push them to do better.
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John Maxwell Podcast
"We're talking about a minority of brokers, of course. But when you've got over a million advisors in this country, even a small percent can cause some devastating harm." - David Meyer
How did David's first case turn into the biggest jury settlement in Ohio history?
What are some red flags that should make you think twice about your broker?
How can you protect yourself from investment fraud?
Why did David write a book that could put him out of business?
How can you expand your impact beyond your practice?
A Full Recovery David Meyer is a nationally-esteemed attorney and founding principal of the firm Meyer Wilson. He specializes in representing victims of investment fraud, people who have lost their life savings by entrusting them to unethical and speculative financial advisors. Over two decades, David has recovered millions of dollars from fraudulent investors for his clients. The very first investment fraud case he took as a 28-year- old ended in a $261 million dollar class action verdict against Prudential Securities for over 200 retirees. It was the largest jury verdict in Ohio history, and all the plaintiffs recovered 100% of their losses. Since then, David has represented over 1,000 individual investors across the country. The Best Defense Trust is essential for financial advisors. Their clients don't know nearly as much about investing — that's the reason they need a financial advisor in the first place. But sometimes, financial advisors abuse that trust. When that happens, ordinary people can lose a lifetime's worth of work overnight. David says the easiest way to level the playing field is to look up your broker on brokercheck.org. This will tell you if they have any outstanding complaints against them from the SEC and can prevent you from ending up with an untrustworthy advisor. If you receive a notice of a problem from your broker's supervisor (so-called "happiness letters"), David recommends immediately contacting a third party, as the brokerage will act to protect its own interests, not yours. Planned Obsolescence Even though he's made a name for himself as an investment attorney, David ultimately hopes that fraud decreases to a point where clients won't need him anymore. To this end, he's written a book called “The Investor Protector” detailing stories from his years observing financial misconduct. The book includes basic financial education and practical advice so that you can protect you and your loved ones. He calls it "body armor" for retirement savers. And if he gets fewer clients because of it? That's fine by him. He just wants to make a difference. Key takeaways:
Do your homework. Check out your financial advisor's history on brokercheck.com.
Don't be ashamed. Many people keep quiet out of embarrassment if they suspect their financial advisor has taken advantage of them. The only way to recover your savings is to reach out to someone!
Work beyond your office. Sometimes being the best lawyer isn't about being a lawyer at all. Find a way to drive change — whether it's as an attorney, an educator, or a policymaker.
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The Investor Protector (Amazon)
Broker Check
"I want to just have one opportunity in my life to put all my cards on the table and say, ‘What is what is the ultimate?’ I was almost to the point where I didn't mind if I failed, because I just wanted the opportunity to just go, ‘What is my Everest?’ What if it was if all the unknowns were taken care of? What is humanly possible? I'm all in. Very few people in their careers have the opportunity to go all in. Most of us just get by and try and get through our emails. It's such a privilege to be able to say, ‘I'm all in.’" - Mark Beaumont
What drives Mark Beaumont to attempt these incredible feats of athleticism?
How do he and his team prepare for an 18,000-mile ride?
What roles do media and story play in Mark's expeditions?
How does he apply the lessons of his adventures to his work as an investor and entrepreneur?
What is Mark's North Star?
Breaking Away Mark Beaumont is a Scottish cyclist, investor, broadcaster, and entrepreneur — though none of those titles really do him justice. Mark is the world record-holder for fastest circumnavigation of the globe on a bicycle, having completed the feat in just 78 days. He has made a career of daring adventures, like cycling the Americas or rowing across the mid-Atlantic. He has also broadcast his expeditions, producing documentaries for Global Cycling Network and the BBC, as well as books that chronicle his journeys. In 2019, Mark was awarded the British Empire Medal for services to sport and charity. All that would be impressive on its own, but Mark is also a committed father and businessman. He joined Eos Advisory, an angel investment group that funds innovation to deal with societal issues, as a Partner in 2019. In addition, he has worked as a Corporate Ambassador with private equity house LDC since 2007. Ahead of the Pack Mark's capacity for endurance is matched only by his creativity. He's said many times that he's not the best cyclist in the world; he's simply the one who has the imagination to dream up crazy rides, the audacity to believe he can do it, and the organization to make an exceptional plan. He attributes this creativity to his boyhood, growing up homeschooled on a farm in Scotland. There, he developed an independence of thought and a trust in himself. Mark knows the values that guide him, and he follows them whether they lead to the Arctic, the Atlantic, or the south of Africa. Clear Eyes, Full Heart, Can't Lose Though Mark's accomplishments have taken him around the globe, he's never forgotten that his inspiration lies close to home. The clarity of purpose that comes from Mark's commitment to family, work, and community, has spurred him to his many accomplishments. These priorities allow him to live to the fullest even when he isn't on an exotic expedition. During COVID lockdown, Mark devised a plan to run every street in his hometown of Edinburgh with his 6-year-old daughter — that's over 500 miles! Key takeaways:
Make a great plan, get great results. Each of Mark's amazing rides could not have been achieved without a strong plan that he and his team stuck to.
Shoot for the stars, but learn your trade. It's not enough to dream big. You've got to do the work to bring that dream within reach.
Calm under pressure. If you or your team can't perform when there's a storm, then you'll only progress on sunny days.
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"If you're in this for money, you're doing it for the wrong reason. I'll say that straight up, and I will argue all day long about that — because I was chasing the money before, and that's what put me on the couch. I was motivated by money and not by service to the clients, not service to my teammates, and not to service to my community." - Greg Ward
How did Greg Ward go from the toughest year of his life to building one of the premier personal injury firms in the country?
What does Greg Ward do to understand what his clients are going through?
How does giving back to the community propel The Ward Law Group forward?
What are the core values that drive Greg's business — and how did he develop them?
A Strong Foundation Greg Ward is the Founding Partner of The Ward Law Group, a personal injury firm based in the Miami Lakes area. Along with his co-Founding Partner and wife, Jany Martinez-Ward, Mr. Ward litigates across a broad range of practice areas, including insurance coverage, bad faith, and complex contractual matters. Their practice, based in South Florida, serves clients in English and Spanish. Greg himself graduated cum laude from the University of Baltimore School of Law, gave the commencement address, and received the Law Faculty Award for Outstanding Graduate of the Class. He is licensed to practice in Florida, Maryland, Massachusetts, and U.S. Federal Courts. The Golden Rule Empathy is key to Greg's law practice. As someone who has struggled financially in the past, Greg knows how important every dollar is to his clients. He tells stories of sleeping on his couch because he could only afford a bed for his daughter and searching the parking lot of a gas station for coins to pay for a soda. His wife and co-partner in the firm, Jany Martinez-Ward, emigrated to the U.S. from Cuba as a teenager with just a backpack and her one-year-old brother in her arms. Both Greg and Jany bring compassion from their experiences to their cases. The firm serves primarily Spanish-speaking clients, many of whom are immigrants, some undocumented. Whoever walks in the door at The Ward Law Group knows they will be treated with respect and their case will be taken seriously. Get Your Priorities Straight Though he's seen incredible success, Greg is not in it for the money. He makes sure that much of what comes in gets reinvested in the community through donations to his church and local organizations. He also volunteers his time advising entrepreneurs and leading business seminars. Instead of focusing exclusively on the finances, The Ward Law Group is centered around a series of core values, headlined by service to the clients and the community. Every decision is made through the prism of, "How will it affect my clients?" Greg knows that money is simply the outcome of great service, and that even though it's his business, it's all about the client. Key takeaways:
The best way to measure your success as a leader is through your impact on your clients, your team, and your community.
Communication is key in a marriage and a business partnership — or in Greg and Jany's case, both at once!
Follow hope, not fear. Challenges will make you stronger, and good things happen when you believe in yourself.
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"The reality is that human beings have all sorts of qualities, abilities, and traits available to us. But what ends up happening is because of this story and this narrative of who we think we are, we end up acting through the exact same person over and over again, telling us stories about what we think we can and cannot do. The Alter Ego is the thing that just allows these abilities to more freely come out of you so that you can truly kind of lead the life that you most want." - Todd Herman
How can you employ the concept of the Alter Ego to achieve your goals?
Who are some people who have utilized the Alter Ego method successfully?
What's the one thing you can't coach?
What are the Four Core Motivators?
Coach of the Year Todd Herman is the founder of Upcoach and Herman Global Ventures, a WSJ best-selling author of “The Alter Ego Effect: The Power of Secret Identities to Transform Your Life,” and creator of the award-winning "90 Day Year" program for leadership and skills development. He has been coaching elite athletes, executives, and entrepreneurs for over two decades and has helped thousands through his work. In addition, HGV was named one of the Inc. 500 fastest growing companies in America. Through his work with Olympians and top athletes, Todd has developed a multitude of mental strategies to achieve peak performance, which he has brought to the world of business. Finding Your Superman Perhaps the most notable of Todd's mental strategies is the Alter Ego Effect. After all, he wrote a whole book on it! In his career, Todd has seen that the narratives we construct about ourselves can be limiting. For example, if you don't consider yourself to be outgoing, how will you get onstage to deliver that keynote address? Todd recommends creating another version of yourself — one that is strong in the areas you lack — and activating it in times of need. Drawing on the science of enclothed cognition and other psychological phenomena, Todd explores how simply perceiving ourselves differently can have a measurable effect on our performance across a host of categories. Your Own Worst Enemy In addition to the Alter Ego, Todd uses a concept called "The Enemy." This can be your ego, a negative idea of yourself, or the words of an old bully from your past. But at the root of it, it's the story or habits that get in your way as you pursue your goals. These maladaptive behaviors can seem amorphous and therefore insurmountable. One of Todd's methods is to give the Enemy a name and a form. By doing this, you contain these habits into something tangible that you can subsequently manage. You can't fight something until you can see it clearly. Key takeaways:
You contain multitudes. Don't worry about being your "authentic self." There's no one single "you," and what you think you might be could limit what you become.
You construct yourself. So often we feel at the whim of forces out of our control. But the thing you can always control is yourself and the six inches between your ears.
The real deal. These strategies aren't just self-help platitudes. The idea of the Alter Ego goes back to the ancient Romans, and Todd's system is built off evidence-backed science.
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90 Day Year
The Alter Ego Effect
"It's not one little thing. It's a lot of continued, consistent effort to get where we are. But I think for other people, they sit there and go, ‘Well, I can't do that.’ You may not be able to do everything we're doing today, but you could do one thing, and after that, you can build to other things. I think that's the opportunity that people could really grow from.” - Bob Tharp
How has Bob Tharp managed to grow his firm for 23 years without ever backsliding?
What are the values that Meriwether & Tharp is built on?
How does Bob ensure continual improvement for his business and himself?
What can attorneys learn from going to Disney?
A Full Trophy Case Bob Tharp is a Founding Partner of Meriwether & Tharp, an 8-figure family law firm in Atlanta, as well as a nationally-recognized family attorney in his own right. He has earned awards for his work with clients, including being named Family Law Monthly's 2016 Family Lawyer of the Year and a Super Lawyer by Super Lawyers Magazine for the past 6 years. Bob has also taken the lead on M&T's extensive content generation efforts and has overseen the creation of thousands of educational materials, including podcasts, blog posts, white papers, and speaking engagements. This too has garnered him awards, including the Omni, Muse, W3, and Communicator awards for his work on the M&T website and library of resources. Consistency is Key How do you get where you're going? One step at a time. Bob is a champion of persistent, steady progress. He starts each morning by evaluating his analytics to see what areas of his business can be improved and what processes can be optimized. Since launching the firm in 1998, Bob has increased the company's value year over year for 23 straight years. Meriwether & Tharp has also been listed on the Inc. 5000 list of fastest-growing private companies in America for 4 years in a row. The Pursuit of Perfection Self-improvement is a core value for M&T, and it infuses every aspect of their business, from how they train their lawyers to the resources they provide clients. And it's not just lip service for Bob — he lives and breathes it. He's always striving to make himself and his practice better. It's what keeps him engaged. He's constantly creating new goals to make M&T the best firm it can be. Key takeaways:
Learn from anything and everything. How does Disney do their customer service? How do football coaches dissect their previous games? Keep your mind open and you can find applicable lessons for your business everywhere.
Know before you grow. You can't build your business without understanding the ins and outs of your analytics, your strategy, and your clientele.
Build systems now, save time later. They take time to perfect and implement, but the investment is worth it in the long run.
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You'll never change the game if you don't think outside the box. That's why game changing attorneys don't blindly follow the status quo to get ahead — they look to leading business owners and entrepreneurs from all industries to elevate themselves and their practices. So far this year, we've spoken to game changers in all sectors. Publishers, biohackers, giftologists, hoteliers, and of course a few world-class attorneys have shared their experiences about how they got to the top of their respective fields. They’ve given up their best secrets to tell you how to take your law firm to the next level and beyond. In this Best of Season 2: Q1 roundup, we take a second look at some of the most poignant moments and prominent guests Michael has encountered on the podcast. Join us as we rediscover the habits, strategies, and mindsets of the architects of some of the most influential and disruptive businesses and law firms of the 21st century. In this episode:
Jay Papasan on boosting your productivity through harnessing your focus and ditching the "to-do" list
Dave Asprey on how you're more in control of your health than you might think and how you can best utilize your mental energy
John Ruhlin on why no one wants your company-branded swag and how to think strategically about gifting
Horst Schulze on why anything short of excellence is unacceptable
Sara Williams on embracing your strengths and why you should never hide your true voice
Jessica Mogill on why one of the best traits of great leaders is a little bit of humility
Kyle Bachus on the importance of bold but calculated risk-taking when growing your law firm
Eric Thomas on the widening gap between desire and effort and its negative impact on success
Join us for all these insights and more on this Best of Season 2: Q1 episode of The Game Changing Attorney Podcast. Links and Resources
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"I can think of probably 20+ deals where I've lost $35-$40 million. Gone! I never see it again. And in many cases, I look back on my older self five, six, seven years ago, and I would say that some of that was largely my judgment — trusting in people that I shouldn't have or investing in people that I shouldn't have. And I'm here to tell you once and for all, I have zero regrets. Zero!" Marcus Lemonis
Why is Marcus more interested in what's happening on the shop floor than in the boardroom?
How did embracing his mistakes help Marcus to build his empire?
Why are the principles of running a multi-million dollar business and a mom-and-pop store are ultimately the same?
Did Marcus really spend $75 million on his business education?
Every Experience is a Learning Opportunity Everyone hits setbacks. Whether they're big or small, we all have a choice. Either we can let our failures stifle our progress, or we can use them as an opportunity to learn and grow. While this mindset is simple in theory, holding yourself to this philosophy only gets harder as the mistakes get bigger. That’s why it takes a special kind of person to spot the silver lining when mistakes start costing millions. Marcus Lemonis is a business titan, philanthropist, and star of CNBC's “The Profit.” Over his years of entrepreneurial pursuit and investing, Marcus has accumulated tremendous knowledge on what it takes to grow businesses and steer them in the right direction. But his learning isn't all from book study. They're lessons he's learned from decades of experience running his own businesses and helping others with theirs, which he shares for free on his online learning center. Recruiting: The Key to Improvement Onboarding new talent can be a great way to meet the demands placed on your firm as it grows. While there's nothing wrong with your hiring process being a reactionary activity, recruiting can also be a tremendous growth-driving factor. We discuss which key activities Marcus focuses on to drive growth in his businesses. He tells us about his method of always being on the lookout for new talent and why being aware of your own deficiencies is a great place to start when you're on the search for your next hires. Optimistic Investor or Deal Junkie Over the many seasons of “The Profit,” Marcus has invested over $75 million in numerous businesses, to varying degrees of success and failure. Even after being sued by business owners for not achieving their goals, he is returning yet again to the show to try to help others rescue their companies. Marcus tells us what it is that brings him back to “The Profit” to put his own money on the line again and again. He also shares what he's learned from his years of helping others and reveals what he believes to be the foundation of any good business. Key takeaways:
Business owners need to be self-aware so they can address their own deficiencies by hiring great talent.
Learn from every experience. There's something to be gained from all your successes — and your failures.
Interact with your clients. Make your relationships meaningful and not purely transactional.
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Author Michael Mogill, Crisp Video Group, and Marcus Lemonis
"We were told when we were young that we're going to work for five different places. There's no real reason for that. I've come to realize more and more that people are doing that because most companies suck to work for. They just suck." - Eric Farber
Why do you need to take a leap of faith and invest in your company culture?
How can you make your team happy and un-poachable?
Why should you make progression and development a priority for all your employees?
How can you encourage others to be comfortable with being vulnerable and asking for help?
Cultivator of Company Culture When a lawyer decides to hang out their shingle and start their own firm, they usually dream of using their practice as a means to do the kind of work they want to do, when they want to do it. But the reality is that as soon as they open their practice, they need to don their management hat and quickly learn how to become business people as well as attorneys. Eric Farber is an attorney, a CEO, and the author of the highly-rated “The Case For Culture,” a book all about transforming your law firm, taking control of yourself and your business, and establishing a clear company culture. Eric knows all too well the pitfalls attorneys fall into in their own practices, and in this episode, we'll discuss how law firm owners can avoid these mistakes and motivate their team members to stick around. Not Hiring is Better Than Hiring Wrong When you're growing fast or find that certain departments are overwhelmed, any manager's gut reaction is to start hiring. While bringing in the right people can help to handle the extra workload, hiring someone unfit for the task can end up costing your firm dearly. Eric explains how poor hiring choices make for unhappy and unproductive employees, and he tells us why it's better to leave a position empty rather than fill a seat with someone who doesn't fit your culture. Eric also reveals the only two follow-up questions you'll need in an interview and offers a word of warning about candidates who seem to tick all the right boxes. Give Until It Hurts When starting your own firm, you have to make sacrifices. That might mean giving up personal time to work on your business, or it might mean taking a smaller salary to make sure your team gets paid. But if you want to promote a healthy culture to support your business, you might have to go yet another step further. We discuss why you and your culture need to be able to recognize that nobody is a superhero and that from time to time some might need a little extra help. Eric also details the extraordinary lengths he went to in order to support one of his own employees, and he shares the unexpected positive impact it had on his business. Key takeaways:
Have faith when investing in culture. Some benefits will be immediate, and some won't be obvious until the future.
The company culture might not be what you think it is, so ask your key stakeholders to find out what it is to them.
Keep your employees challenged and satisfied if you don't want to lose them.
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"If you're not failing or falling short, you're probably not taking enough risks or swinging big enough" - Ryan Holiday
Why is stoicism as relevant today as it's ever been?
How does our perception of challenges affect our ability to overcome them?
Why is worrying about a problem a waste of your time?
How can accepting defeat help you make progress?
Ryan Holiday: The Modern Stoic Ryan Holiday is the best-selling author of books such as The Obstacle Is the Way, Ego Is the Enemy, Stillness Is the Key, and many more. His writings on stoicism bring the philosophy out of 300 BC Athens into the modern world and help people overcome contemporary problems with the same philosophies founded and honed by thinkers like Zeno of Citium and Marcus Aurelius. Ryan gives us a crash course in stoicism and details how ourselves and our businesses can benefit from adopting some stoic teachings, applying the philosophy to our everyday lives. We also discuss how changing our perception of events can help us to find the positives in the negative, why we have more control than we think when we're dealt a bad hand, and how training ourselves to see past "destructive emotions" can help us persevere in difficult times. Own What You Can Control So often in our daily lives, things come up that we simply can't avoid or change — and we often spend too much energy worrying about these inconveniences rather than focusing our efforts on the things in life that we can exert some influence over. We discuss one of the fundamental teachings of the stoics: the dichotomy of control. Ryan breaks the thinking down, explaining that this pillar of the philosophy can be brought into the 21st century by viewing it as an exercise in resource allocation. Plus, by simply spending your "energy points" in areas where you can make a difference, you'll spend less time worrying about the areas where you can't. Courage is Action in the Face of Fear When we're worried or scared, our immediate reaction is to lock up, get stuck in our own heads, and shy away from whatever the problem is. But the inaction itself can be just as damaging as the obstacle and doesn't do anything to overcome it. Ryan shares his secrets for overcoming adversity and taking on challenges that seem too big to conquer. He discusses strategies for tackling seemingly impossible tasks, and he explains why as leaders in business and communities, we don't have the luxury of freezing up in the face of fear. Key takeaways:
Success is achieved through failures, so appreciate your losses as markers on the road to victory.
Adversity can make you stronger as long as you recognize and accept it as an opportunity for growth.
Tap into your inner strength. Use previous moments of struggle as proof that you can overcome the challenges of the future.
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"You're driving to court. You've got your music on. You're ready to go kick butt. But you're also scared. You've just got this mix of emotions, and then when the trial starts, you're just in there to crush it. To go through all of that is so much fun because you're facing your fears." - Brian Chase
Why does attorney Brian Chase say he’s never going to retire?
How did he gain notoriety in the world of auto defects as the crazy guy willing to try tough cases?
Why does doing the right thing sometimes mean taking on the small cases?
How does Brian set and smash goals time and time again?
Brian Chase: From the Beaches of California to the Highest Courts in the Country Brian Chase is the senior partner and a trial lawyer at Bisnar Chase Personal Injury Attorneys in Newport Beach, California. For over 40 years, Brian has been the senior litigator and lead trial attorney on countless catastrophic injury and auto defect cases. But Brian wasn't always the suited, briefcase-wielding top-1% trial lawyer he is today. In fact, while at school, Brian was more into catching waves and the California sunshine until a college project unearthed his passion for research and case building. In this episode, Brian tells about his journey from the beach to the courtroom and how he found his calling as a PI attorney. Marketing Trendsetter Sometimes it can take years for new types of media to be recognized as effective and worthwhile marketing tools. Those that are quick to embrace them are often seen as fools before they're recognized as geniuses — and Brian was no exception. He was skeptical when his partner came to him with the idea of making a website for their firm over 20 years ago. Brian tells us how he came to embrace his website (bestattorney.com) and how he became a trailblazer in new marketing techniques. He also tells us how he coped with the naysayers criticizing his marketing methods, and he explains why you shouldn't be afraid of being ahead of the curve. Hiring Fast and Firing Faster It can take a long time to develop a good employee into a great one, and most of the time, the investment is more than worth it. But turning a mediocre employee into a great one is nearly impossible, which is why it's almost always in everyone's best interests to let people go if they aren't making the grade. Brian tells us the valuable staffing lessons he's learned over the years and explains why substandard hiring could be hindering your firm's success. We also discuss what you need to look out for in a great team player and why you need to "hire fast and fire faster." Key takeaways:
Set goals, but never settle for them. The only way to elevate yourself and your business is to always be striving for bigger and better things.
Success isn't measured in revenue. It's a combination of happiness and fulfillment in both your personal and professional life.
Right some wrongs because as attorneys, you have the power to make enormous positive impacts. From time to time, take on the cases that might not be financially rewarding, but that align with your values.
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"I tell executives and I tell assistants — anything and everything of a business nature involves your assistant. They need to be able to see what's happening. If they don't know what's coming in your email and they don't know what's going on, they're not going to be able to assist you. They have to be in the loop. You have to be communicating with them constantly." - Jan Jones Jan Jones: Master Executive Assistant Jan Jones is the author of the internationally-acclaimed book “The CEO’s Secret Weapon How Great Leaders and Their Assistants Maximize Productivity and Effectiveness.” She is President of Jan Jones Worldwide, a bespoke speakers bureau that sends leading business experts and celebrities to speak at events around the world. Jan is a former executive assistant to world-renowned business/life strategist Tony Robbins. She spent 10 years as exclusive representative for business guru Michael Gerber, author of “The E-Myth Revisited.” In this interview, Jan shares with us the traits of a great executive assistant and gives us an insight into what the dynamics of a CEO-assistant relationship looks like. She explains that the relationship between the executive and assistant should be viewed as a partnership — “We are in this together.” Jan says that when it comes to saving their executive’s time, an assistant will step in to take on tasks that may not routinely be a part of the assistant’s job description. The assistant’s focus is always on creating more hours in their executive’s day in order to expand their productivity. Minutiae is Destroying Your Productivity Checking emails, scheduling meetings, chasing up managers about progress, finding the documents you need...these are things many executives deal with daily, but they should not. Jan explains that the role of the assistant is to “give back time” to their executive, so the executive can focus on the high-value activities that create the most impact for the business. Setting Expectations We discuss how finding the right assistant can be daunting, particularly if you are hiring an assistant for the first time. But by laying out your expectations as a CEO (and their expectations as an assistant), you can find someone who is the right fit and who will complement your working habits to help you increase your productivity and effectiveness. Key takeaways:
The role of the executive assistant is to make sure the executive is making the very best use of their time. The assistant works to handle any and all minutiae that gets in the way of the executive’s productivity.
Anticipation is key. Your assistant must be able to think and plan ahead so you are always on top of your commitments and priorities. They make sure you are “well ahead of the game.”
A resourceful assistant is a major asset to an executive because they will always find a way to get things done.
Give your assistant access. Your assistant cannot serve you effectively if they don’t have access to your emails, correspondence, and other information that is relevant for them to do their job.
The best assistants do everything possible to add value to their executive. Be respectful of your assistant. Treat your assistant as a fellow professional.
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The CEO's Secret Weapon
"People get confused with talent and development. Talent you're just born with. Development you’ve got to assemble. That comes in a box with a whole bunch of pieces and only a couple of tools." - Eric Thomas
Why do you need to want to succeed as bad as you want to breathe?
How did Eric go from a homeless high school dropout to a PhD recipient and internationally renowned speaker?
What are the biggest mistakes leaders make?
How can you beat self-sabotaging tendencies?
Eric Thomas: Inspiring the Masses Eric Thomas rocketed into the global scene when his "succeed as bad as you want to breathe" speech went viral. But Eric had been inspiring others well before his YouTube fame, going from homeless and without a high school education to author, educator, pastor, academic, and philanthropist. In this episode, Eric shares with us his extraordinary story, detailing the events and people that inspired him to chase success. He explains how you can achieve whatever you want as long as you want it hard enough. Development Beats Talent Every Time When it comes to achieving your goals, everyone has to start somewhere. And for the talented, the starting line is a bit closer to the finish. But those who focus on their own development rather than relying on their natural skillset will achieve their goals far more quickly. Eric tells us why complacency kills dreams and how wanting to succeed and seeking continual self-improvement is far more valuable than natural-born talent. Recognize Your Potential One of the hardest things you can do is evaluate yourself. While it's easy to be self-critical, identifying your strengths and what you're capable of can feel almost impossible. That's why it's vital to surround yourself with those who can recognize and bring out your potential. We talk about some of the people in Eric's life that pushed him to achieve more and helped him realize what he was capable of. Eric also tells us how he has helped others to realize their own potential and how he is helping others to reach their goals. Key takeaways:
Effort is the difference between success and failure. Whether you've inherited wealth or built it yourself, the work you put in will determine whether you grow it or lose it.
What motivates you probably doesn't motivate others. Your job as a leader is to find out what inspires your team members so you can all work towards a common goal.
Acknowledge your weaknesses, because you'll never develop if you don't address your blind spots.
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"I think that all along the path of the history of our law firm, we have tried to stay on the front side of technology, the front side of the marketing curve, and to try to make sure that we are committed to change, not committed to the same." - Kyle Bachus
Why did Kyle Bachus leave his life in Florida behind for the unknowns of Colorado?
How did Kyle start his practice with little to no money?
Why do lawyers need to commit to progress and be mindful of new media technologies?
How did Kyle's firm lose out on $10 million — and how you can avoid the same mistake?
Kyle Bachus: Natural Born Lawyer Kyle Bachus is a personal injury lawyer and founding partner of Bachus & Schanker in Denver, Colorado. Kyle has been standing up to authority and rooting for the underdogs since high school, and at 17 he successfully argued his case in front of the Florida Supreme Court in a mock trial. Kyle's passion for advocating for the little guy drove him to become a personal injury attorney, and he now represents victims and their families in catastrophic injury and wrongful death cases. In this episode, Kyle tells us about his professional journey, why he left the familiarity of Florida behind to strike out on his own in Colorado, and how he and his partner built one of the most successful law firms in the US out of nothing. Adapting and Overcoming: Keeping Ahead in the Legal Marketing Space Life isn't like Field of Dreams, and getting people through your doors isn't as easy as hoping "if you build it, they will come." Kyle recognized early on that organic growth on its own wasn't going to take his firm to where he and his partner wanted it to go. Kyle tells us why he made such huge investments in TV advertising and how it was a long time before he earned his $1 million gamble back in cases. He also shares why good law firms need to have great marketing campaigns and why you shouldn't be blinkered to new and emerging media technologies if you want to remain competitive. Missed Calls are Dollars Burned You can throw as much money at marketing as you want, but if you're not able to take all the calls that are coming in, you may as well be flushing money down the drain. Kyle recognized that his firm didn't have a problem with call volume — but it did have a problem with client experience. Calls and clients were slipping through his fingers because the systems weren't in place to respond to every query that came in. He explains why it's vital to be responsive to any incoming request and why you shouldn't burden non-call-center staff with answering phones. Key takeaways:
Put clients at the heart of your processes, and always be looking for ways to improve the structures you have in place to offer a greater user experience.
Big rewards require big risks, but it doesn't mean they can't be calculated. So don't dismiss large investments with even larger long-term rewards.
Do what's best for your clients, even if that means fighting your superiors to ensure you get the resources necessary to put forward the best case you can.
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Bachus Schanker Website
"You don't deserve to go to the next level until you beat the current one. That's just life. But you don't have to go to the next level if you don't want to." - Eric Siu
Why has gaming influenced Eric's life and business practices so heavily?
How can real-life "power-ups" help you to get the most out of your day?
Why does Eric think poker should be taught at school?
How does Eric use negative energy to boost his motivation?
Eric Siu: Gaming Life and Business Eric Siu is an investor, podcaster, and author with a talent for leveling up businesses. But Eric's business know-how doesn't just come from book study. In fact, Eric credits most of his business acumen to his other passion: gaming. By relating his world to aspects of his favorite games (power-ups, character classes, etc.) Eric discovered the key elements to succeeding in his work and professional life. Now, a few businesses, a book, and a podcast later, Eric shares all he has learned over the years to help others game the system. Reframing Negativity to Feed the Fire One game Eric has taken many life lessons from is poker. The key trait it has taught him is resilience. Playing through college, Eric experienced month-long spells of good luck, but also desperate losing streaks that threatened his college funds, teaching him the importance of perseverance. Eric discusses how these highs and lows forged his ability to press on. He talks about his method of using negative energy to fuel his determination and how the amount of struggle you're able to endure is commensurate with you and your business's ability to grow. Playing the Long Game When you're building a business, you need long-term goals that you can work towards. Being short-sighted and only focusing on the immediate future might solve a few small problems, but you'll be neglecting the longer-term factors that could have a much more substantial positive impact on your clients. Eric tells us why you need to focus on your big-picture strategies rather than your quick-fix tactics to offer real value. He also explains why chasing after the small wins will only move you further away from your goals and why your time is better spent focusing on perfecting what you do best, rather than jumping into scaling up. Key takeaways:
You don't need to stay in single-player mode. You'll achieve more and have a bigger impact if you work with a team.
Hold on to your apprentice mentality. Don't get stuck in your ideas or ways of doing things, and be open to change and new methods.
Don't worry about being original. Instead, reinvent and innovate. Eventually, you'll come up with an iteration that is original.
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"When you say that Crisp was the first child — 100%! Before actually having a child, I was here seven days a week. We were here until 10 o'clock at night. There were no boundaries with that." - Jessica Mogill
How did a 30-day consultation at Crisp turn into a new career?
Why does every business need their own Jessica?
How did Jessica go from an industrial engineer to Head of Coaching Strategy at Crisp?
Why is bath time non-negotiable?
The Midas Touch Jessica Mogill is Head of Coaching Strategy at Crisp. After helping out at the company for 30 days, Jessica tamed the madness of the fledgling business and put into place structures and processes, contributing to Crisp’s first year achieving seven figures in revenue. Jessica's background in engineering has given her a unique set of leadership and strategic skills, which she has used to take the company to new heights year after year. Since joining in 2014, Jessica has increased the Crisp team's effectiveness through the implementation of new processes and improved synergy, resulting in a 1,500% growth rate. Get Yourself a Jessica Having visionary ideas and realizing visionary ideas are two completely different skill sets. If you're coming up with big ideas for your business that you want to put into action, you need an implementer, a COO, a Jessica. We discuss what key qualities you need to possess when working with a visionary in order to turn their ideas into a reality. Jessica also tells us about her experiences in her early days with Crisp and how she put replicable procedures in place to make Michael's dreams for the business come true. Partners in Business, Partners in Life: Lessons From the Experts Jessica and Michael have perfected the art of working with your spouse. Throughout their years working and being together, they've struck a perfect balance and developed an understanding of each other's boundaries and habits that would be the envy of any working couple. They share exactly how they are able to separate their work and their personal life and reveal what their non-negotiables are when it comes to family. Jessica tells us about the merits of working with your partner — but also reveals the key factors you need to consider before going into business with them. Key takeaways:
Everyone has bad days, and this is still true when working with your spouse. Make sure you have each other's backs in case one of you needs picking up.
Align your expectations when going into business with your partner. Be sure that both parties are clear on what the commitment will involve.
Separate your work and home life, because no one benefits from a partner who isn't fully present in the office or with family.
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"You have to go through a certain kind of death to transform yourself. And I feel like that's what happened to me. I had to get my ass beat to really come to grips with a better method and to learn to be able to deal with loss and fear — because to me, that is the greatest gorilla." - Rich Newsome
Why is fear the biggest threat to your success?
How did Rich go from product liability defense to complex civil litigation?
Why is the plaintiff lawyer community unlike any other?
How can you overcome your own fears?
Champion of the People Rich Newsome is the senior partner at the Newsome Melton Law Firm. Rich started out in product liability defense for manufacturers, but one case turned him away from the big clients and set him down a new path. For the last 25 years, Rich has dedicated himself to representing individuals and families who have suffered catastrophic and fatal injuries against the kinds of corporations he once defended. In this episode, Rich tells us all about the case that got him into complex civil litigation and how time and again he has overcome professional and personal hurdles that would've beaten anyone else. Collaboration, Not Competition Within the plaintiff lawyer community, there is a duality of competition and collaboration. Competition for new clients is fierce, but the plaintiff lawyers' shared belief in advocating for their clients' rights also leads to unparalleled cooperation among rivals. Rich shares with us what he loves about being a plaintiff lawyer and describes the altruistic exchange of information plaintiff lawyers engage in through the Attorneys Information Exchange Group (AIEG). Learn From Your Losses Even in the legal profession, it's true that with every failure comes an opportunity to grow — and while losing in the courtroom can be devastating, you should use it as a chance to reflect and improve. Hot streaks can give us a false sense of confidence, which is something Rich knows all about. He shares with us one of his own opportunities for growth and how he learned from his hubris to never overestimate your own abilities. Key takeaways:
Don't ignore your fear. It's normal to feel it, and you're definitely not the only one who gets scared. So acknowledge it, accept it, breathe through it, and learn to overcome it.
Roll with the punches. You're going to take a lot of hits in your personal and professional life — but each one is an opportunity for you to learn and grow.
Cooperation is key. Keep in touch with your contacts, join groups and associations like the AIEG, and take advantage of the exchange of information and support.
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Newsome Melton Law Firm
Trial School Website
"You want a 30(b)(6) cross-examined and torn to shreds? I'm your girl." - Sara Williams
Why do you need to be authentic to reach your maximum potential?
How did Sara Williams go from aspiring sports agent to top dog at Alexander Shunnarah Trial Attorneys?
Why does the legal industry still have a long way to go to be truly diverse?
How can "being yourself" help you in front of a jury?
Attorney and Educator Sara Williams is a Leading Trial Attorney at Alexander Shunnarah Trial Attorneys. After attending Cumberland Law School and quickly falling in love with the work of a trial lawyer, Sara made her way to Shunnarah’s empire in 2013. Sara has built up a name for herself as a truly formidable lawyer, and she litigates on various cases from motor vehicle negligence to wrongful deaths. As well as her work as an attorney, Sara is an educator. Serving as adjunct professor of Trial Advocacy at Cumberland School of Law, Sara helps students "flip the switch" and go from good attorneys to great attorneys. Advocate of Authenticity One of Sara's core strengths is authenticity, and her main goal as an educator and mentor is to help others recognize that you cannot reach your full potential while you're pushing against — or hiding — who you truly are. We discuss what it means to be authentic and the impact it’s had on Sara's journey. We also talk about her ongoing work to help others defeat generations of social conditioning to unleash their true voices, and why having authentic mentors is vital for personal and professional development. Career Growth: Chase Skills, Not Roles The factor that has most influenced Sara's career choices isn't money or titles, but skills. Time and time again, Sara's need for professional growth has made her choose learning opportunities over bigger paychecks — and even abandon the familiarity of one job for the educational value of another. Sara explores why it's important to always be learning and why you should value opportunities to develop your skillset over bigger salaries or fancier offices. We also talk about how this single belief influenced Sara's trajectory and put her on the path to become the lawyer she is today. Key takeaways:
Don't worry about your weaknesses. Focus more on your strengths, and be great at a few things rather than average at a lot of things.
Find a mentor you can be vulnerable with and who makes you feel comfortable, so you can develop your authentic voice and build confidence.
Be confident in your abilities, and don't be afraid to show it. The quickest way to lose a skill is to hide it away.
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"What is average? Average is the bottom of good and the top of bad. Why would you not make a decision to be truly excellent in your particular business?" - Horst Schulze
Why should every business have a clearly defined vision?
How can empowering your employees benefit your clients and you?
What are the four cornerstones of a great company?
How should you orient new staff to promote your values and vision?
The Advocate of Excellence Horst Schulze learned early on that in order to excel, you must be excellent. From his humble beginnings as a server's assistant, he worked his way up through both the Hilton and Hyatt Hotels before helping to found The Ritz-Carlton Hotel Company in 1983. Horst's obsession with excellence has earned him commendations such as Corporate Hotelier of the World and the Ishikawa Medal for personal contributions to the quality movement — and his subsequent venture, Capella Hotel Group, continues to push the bounds of luxury and quality. Excellence Permeates To be the best — and to hold that position — you must always be looking for ways to excel. Not only does this benefit you, but it inspires those you lead to do the same. Horst tells us all about the role self-betterment plays in your company and how striving to be the best can positively influence those around you, resulting in happy customers and a stronger company. Customer Loyalty Through Company Culture Customer loyalty doesn't necessarily depend on the quality of the product. It is fostered through continued excellence in the service you provide, which can only be delivered through your employees. We discuss how instituting a culture of excellence can improve your law firm and result in more loyal clients. We also talk about the dangers of poor service and how a loyal customer can quickly switch from being an evangelist for your company to a terrorist for your reputation. Key takeaways:
Don't just hire qualifications — select values. Bring in staff members that believe in your vision, want to achieve your goals, and will be advocates for your mission.
Prioritize customers over the business. It is not enough to think that customers will flock if you have a good company. You must serve their needs first in order to create a successful business.
Every complaint is an opportunity for you to promote loyalty. Recognize them as a chance, not to shut out a bad customer, but to bring in a loyal one.
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Need to Lead Website
Capella Hotel Group
Excellence Wins Book
"A gift isn't about you. A gift, by its very nature, if you want it to move somebody's heart, better be about the other frickin’ person." - John Ruhlin
Why you need to throw everything you think you know about gifting out the window.
How thoughtful gestures can foster profitable, long-term relationships.
Why you should stop sending merchandise as gifts.
How John's elaborate proposal landed him in the ICU.
John Ruhlin: Revolutionizing Gift-Giving John Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company's history — a record he holds to this day. John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders. He has shared his formula for top-tier gift-giving in his book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.” Planning: The Key to Great Gifting You wouldn't buy flowers from a gas station at the last minute for your mom ON Mother’s Day (hopefully), so why would you rush getting a gift for an important client? John explains why every gift requires forward-planning and lots of thought in order to make the biggest impact — and why gifts shouldn't be reserved only for the holiday season. ROR: Return on Relationships, Not Investments It's time to stop thinking about the short-term and how many leads your marketing campaigns bring in and start thinking about the long-term and how to foster your relationships. We discuss how Giftology can result in huge benefits year after year and why it isn't about one-off gifts. Key takeaways:
Put your money where your mouth is and gift in a way that reflects your brand. Don't present yourself as a Fortune 500 company and send out coasters to "valued clients."
The gifts aren't about you, so stop sending lazy presents that reflect YOUR interests. Take the time and effort to find something that the receiver will truly appreciate.
We already have a lot of stuff, so tailor your gifts to the individual in a way that will make them meaningful and unique.
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Giftology Group Website
"The outlets hated my guts. Hated me. It’s because I was unapologetically masculine. I rejected all kinds of all the stuff that became progressive woke-ism." - Tucker Max
Why did Tucker Max step away from the limelight?
How can introspection help you move forward?
What is it about delegating control of your company to someone else that leads to growth?
How did Tucker & his team create Scribe Media to turn experts into authors?
The King of Controversy Tucker Max took the internet by storm after his blog, TuckerMax.com, went stratospheric in the early 2000s. Two best-selling books, one movie, and a media empire later, Tucker's success is showing no signs of slowing down. But Tucker's days recounting debaucherous adventures online are behind him, and the self-styled "fratire-ist" now focuses on helping others achieve their editorial dreams with the help of his publishing house, Scribe Media. Metamorphosis: Psychoanalysis and MDMA Tucker tells us about his journey from sensationalist blogger to entrepreneurial titan and how following a path of self-discovery has led to this transformation. We discuss Tucker's ongoing process of facing hard truths with the help of cutting-edge treatments not yet widely available or sanctioned. Expanding an Empire: Letting Go in Order to Grow Tucker may have launched his publishing powerhouse, but in order to thrive, he's passed the role of CEO to someone else. Tucker explores how delegating the task of running his business has allowed him to expand his media empire by giving him more time to focus on what he does best — and why you should do the same. Key takeaways:
Success is no substitute for happiness, so it's important to recognize what truly brings us joy and not chase that next comma in the bank account, thinking contentment will follow.
Be open to new experiences because you never know which diversion might lead to a positive experience or, as in Tucker's case, a whole career.
Be honest with yourself. Learn to recognize unhealthy behaviors to prevent you from sabotaging yourself.
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"I eventually spent more than a million dollars on hacking my own biology." - Dave Asprey
How can fasting improve mental energy and clarity?
Why does exercising with less fuel actually give you the best ROI?
How did Bulletproof take Silicon Valley, Wall Street, and Hollywood by storm?
Why should every leader focus on clearing their mental programming?
The Father of Biohacking Dave Asprey is a Silicon Valley pro who's turned his sights from hacking computers to hacking biology — and today, his goal is to help us all live longer healthier and happier lives. Dave started his career in the tech sector as an internet pioneer and IT expert. He has gone on to write three New York Times best-selling books and, working alongside doctors and scientists, he has developed the Bulletproof diet to allow everyone to access their full mental and physical potential. Intermittent Fasting: Why Less Fuel Equals More Energy Many people fuel up on food that they think will give them the mental and physical energy they need for the day. But Dave believes this is an outdated way of thinking and that there's a better and simpler way to get the most out of your brain and your body. Dave tells us all about the virtues of intermittent fasting and how it could help you stay mentally sharp and utilize energy reserves you didn't even know your body had. Pushing Boundaries: Living to 180 Years Old Dave isn't just dedicating his time to helping us live healthier lives. He's trying to keep us breathing longer too — exceptionally longer. Dave's own (conservative) target is to reach 180, a goal he thinks is well within reach. Join us as Dave explains why living longer isn't just a dream, but an inevitability, and how the tools to achieve prolonged life won't just be for the uber-wealthy. Key takeaways:
Our brains are noisier than we think, but we have the ability to take control and reduce the volume if we simply become aware of it.
Cravings have a poor ROI, and we need to keep them in check to stop them from taking a mental toll.
Energy — not time — equals money, and learning to leverage it will help your business achieve success.
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"If you constantly cheat on time, there is a massive price that you will pay." - Jay Papasan
Is multitasking a lie?
What's the difference between a to-do list and a success list?
Are willpower-based actions wasting your energy?
What is the ONE BIG QUESTION whose answer will unlock your productivity?
From Artist to Entrepreneur Jay Papasan is an executive, real estate expert, speaker, and best-selling author of Wall Street Journal Business best-selling book “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results.” From his humble beginnings as a French/English major and self-confessed book nerd, Jay Papasan learned business in later life and underwent a total paradigm shift. Now a leadership coach and co-owner of several successful businesses, he shares his journey from craftsman and artist to entrepreneur — and the lessons he learned along the way. Success is Sequential: The Devastating Costs of Multitasking In the thirst for success, many entrepreneurs invite a level of complexity into their lives that can be utterly counterproductive. As Jay Papasan explains, making real progress professionally requires both discipline and simplicity — but that doesn't mean it's easy. We discuss why the most successful people have an awesome day before noon, how mindful order and honed energy create a domino effect, and why multitasking breeds untold levels of inefficiency. Misdirected Energy: Why Discipline Trumps Willpower Jay Papasan is a serial entrepreneur who is consistently juggling numerous ventures at the same time. It takes a certain level of mental stamina to give maximum efficiency to all of his endeavours. Is it sheer strength of willpower...or is something else at play? We explore Jay's thesis on the difference between discipline and willpower. He shares incredible scientific insight on the “horrible mileage” your brain gets out of willpower-based actions, and the physiological ramifications that have a huge impact on your workplace prowess. Key takeaways:
Simplicity is the ultimate sophistication. If you can focus on a smaller number of things that are more meaningful, you’ll make a much greater impact.
Multitasking is a lie. You will get more accomplished by focusing on ONE thing at a time, rather than toggling back and forth between tasks or projects.
Balancing is a verb, not a noun. Balance is not a destination — it's an ongoing process characterized by actions and decisions that keep you on track and moving forward.
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Game changing attorneys are a rare breed, but we've been fortunate enough to hear insights from a number of incredible law firm owners right here on this podcast. This year we've pulled back the curtain on these market leaders — from how they think to how they lead to the decisions that got them to where they are today. They've shared their incredible stories and actionable advice, and they’ve dropped more truth bombs (and occasional F-bombs) than we ever anticipated. For the first-ever season finale of The Game Changing Attorney Podcast, we look back at the game changing conversations we had with some of the most iconic attorneys in the nation. Join us as we discover the mindsets that set these market leaders apart, the marketing strategies that took them to the next level, and everything in between. Buckle up — it’s going to be a wild ride. In this episode:
John Morgan on being a lion in a world of sloths and why only the paranoid survive
Joe Fried on the 3 AM phone call that led him to his true calling
John Gomez on the freedom of discipline and smashing ego with Jiu Jitsu
Alexander Shunnarah on his iconic billboards and why he doesn't take vacations
Jay Kelley on why brand credibility is the only thing that matters
Mark O’Mara on the trials and tribulations of the Zimmerman case
Mike Papantonio on revolutionizing the mass torts arena
Glen Lerner on why the client isn't always right
Anthony Johnson on leveraging data and the future tech of law firms
Mark Lanier on being a chameleon in the courtroom
And the one thing they all agree on: "Combine talent with hard work and a diligent desire for truth and justice, and those are three aces that’ll be hard to beat." - Mark Lanier Links and Resources
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"You’ve got to definitely check your ego at the door — and you have to know when to hold them and know when to fold them." - Reza Torkzadeh
Why do experience-led law firms have a competitive advantage?
How did TorkLaw solve its toxic company culture?
Why is data going to define the leading firms of the future?
How did Reza Torkzadeh create a cutting-edge personal injury firm from the ground up?
Reza Torkzadeh: Building a Cutting-Edge PI Firm From the Ground Up Reza Torkzadeh is the Founder & CEO of TorkLaw, a cutting-edge personal injury law firm based out of Los Angeles. He’s handled numerous high-profile cases in both state and federal courts, and he has served in leadership roles in litigations at the national level. But he didn’t start out that way, by any means. In this episode, Reza tells his personal story as a first-generation immigrant of Iranian descent, and shares the entrepreneurial journey that's made him a big player in personal injury law. Entrepreneurial Journeys and the Abundance Mindset Not every attorney wants to start their own practice, but for Reza Torkzadeh there was nothing he'd rather do. Despite stating that he didn't make a cent in the first five years of running TorkLaw, it's still the best decision he's ever made. Why? Because he loves what he does. We talk about the ups and downs of the entrepreneurial journey, how Reza achieves the balance that keeps him in the game, and why helping his clients at the darkest points in their lives drives him to reach new heights. Client First: Experience as a Competitive Advantage Reza Torkzadeh has set TorkLaw apart through his well-defined ethos that makes decision-making crystal clear: his firm is a customer service business that just happens to employ attorneys. So what does that mean in practice? At TorkLaw, the client always comes first — no matter what! Reza tracks every step of the client journey from that first contact call to make sure every part of his firm delivers world-class service. Given the choice between a five star Four Seasons and a Motel 6, he knows what he wants his firm to be. Key takeaways:
Experience-led law firms rise above the rest. While clients might someday forget the exact settlement you won for them, they'll never forget the way you made them feel.
Take it to the next level. An abundance mindset will empower you to knock down barriers while collaborating with the best.
Track everything in sight. The law firm of the future is one that’s driven by data.
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"To all the legal folks out there: the bar is higher for you guys now. There's more expected of you." - Judy Smith
How did Judy Smith's career inspire the hit TV show Scandal?
What does the new crisis management playbook look like?
How did the Monica Lewinsky case shape Judy Smith's career?
Why doesn't anyone care about sex scandals anymore?
How should organizations share their social values in a world of cancel culture?
Judy Smith: Crisis Management, the White House, and Scandal Judy Smith wants you to leverage your truth. Judy's work as a world-renowned crisis management expert and entrepreneur has earned her the reputation of being the ultimate “fixer.” She was George H. W. Bush's Deputy Press Secretary, she graduated law school, and her ground-breaking work even inspired a hit TV show: Scandal. For more than 25 years, she has served as an advisor for a host of corporate, celebrity, non-profit, and government clients providing strategic counsel to help individuals and organizations navigate challenging issues. And today, Judy shares that expertise with us. Raising the Bar: Why Law Firms Need to Do More Over the years, Judy Smith has worked with countless attorneys, and she's seen a transformation across the board. In a 24-hour news cycle where all it takes is a couple of tweets, bad news travels fast. You need to be faster. So how can you ensure you beat the other party to the punch? What do you need to do to land the right message? Which platform or vehicle is appropriate? Judy shares her ultimate playbook for world-class crisis communications for the legal industry and beyond. Social Issues and Cancel Culture: How to Tread the Line Recent events have generated a shift in public expectations as they look for organizations to take a stand on social issues. Firms know what is expected of them, but get the message wrong and you'll face backlash. So what's a responsible firm to do? Judy Smith explains the incremental positive steps your firm can take, why writing checks won't get you very far, and why, despite the very real risks of cancel culture, it's still worth putting your values on the line. Key takeaways:
Be prepared, act fast. Bad news gets across the globe in 18 seconds, so it’s important to be ready when a crisis strikes.
What, when, and how. You must determine the right strategy and the vehicle for each specific crisis communication; not everything can be handled in an email or a tweet.
Know when to walk away. Not everything is fixable, even for Judy Smith, so you need to know and accept a lost cause.
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"Great marketing won’t fix a bad business. Great marketing will only accelerate the demise of a bad business." - Ryan Deiss
How did Ryan Deiss go from being $250K in debt to digital marketing master?
Why isn't creating an amazing product or service enough?
Why doesn't Ryan Deiss care about your conversion rates?
How can your firm get an edge when you're competing for the same clicks as everyone else?
Ryan Deiss and His Companies Basically Own the Internet Ryan Deiss is the CEO of DigitalMarketer, one of the largest and most highly regarded authorities in marketing today. He’s not only an expert in what works when it comes to marketing — he’s also a seasoned entrepreneur who took the stairs on his way to success. In this episode, Ryan Deiss shares his powerful insights about what all successful business leaders have in common, and marketing strategies that ACTUALLY work. A Click Costs What a Click Costs: Why Marketing Tricks Don't Work Ryan Deiss's legions of admirers want to get to the root of his success. What tricks and techniques did he use to rise to the top? Well, lean in close, because we've unmasked the truth: there. is. no. secret. It might not be what you wanted to hear, but Ryan lays it down: a click costs what a click costs, so shift your focus. You should be concentrating on ascending your traffic into prospects, making those clients bigger and better, and boosting referrals. He tells us how he does it. Why Picasso Was the Greatest Marketer of His Time Entrepreneurs and creative minds can seem to have a certain something that gives them that edge. Ryan Deiss gives that edge a name: great marketing. He believes that every creative genius was empowered by even greater marketing prowess. So what tactics can you use to become a marketing maven? Ryan shares his top tips: from calculated investment to identifying the real value of a customer. Plus, a cautionary tale about why even the best marketing in the world can't fix a weak foundation. Key takeaways:
You’ve got to spend money to make money. The business that is willing to spend the most money to acquire a customer will always win.
Service over tactics. Tactics come and go, but establishing a brand built around high-quality service is the best marketing strategy a business can have.
Be in it for the journey. Marketing should never drop off after passing a lead to sales; marketing’s job is to own the entirety of the customer journey.
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2020 is going to go down in history as a year of challenge and adversity, and the legal industry is no different. But when the going gets tough, the legal legends get their heads in the game and come out swinging. In this special LIVE episode, we gathered together five market-dominating industry powerhouses to share first-hand accounts of how they rose to the top of highly competitive markets (and what keeps them there). Hear blow-by-blow reports of legal marketing prowess, success tips from the masters that you can emulate for your firm, and the personal habits and mindsets that have helped them succeed as leaders. In this episode:
Why John Berry says it's no good being smart if you don't have guts.
John Gomez explains why everyone can sniff out the fake steak sizzle.
Why Andrew Finkelstein doesn't care what other firms are doing.
If you want to win big like Glen Lerner, you've got to stop buying fancy cars.
Mike Morse thinks law firms owners suck at running businesses.
And the one thing they all agree on: "There's no substitute for winning." - John Berry Links and Resources
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"You have to do things that other people aren't willing to do. When you go in that ring, you have to tell yourself: I may lose this fight, but not because I wasn't in condition." - George Foreman III
How did years of training — and winning — hone George Foreman III's business clout?
What does entrepreneurship have in common with stepping into the boxing ring?
What did George Foreman III learn from marketing the most successful household appliance sold in QVC history?
How can fighter-level preparedness take your law firm strategy to the next level?
George Foreman III: Dedication, Sacrifice, and a Relentless Work Ethic Failure is not in George Foreman III's vocabulary. He's an undefeated pro boxer (who retired with a perfect 16-0 record), trainer, fearless entrepreneur — and yes, son of two-time heavyweight champion George Foreman. He attributes his entrepreneurial prowess to the lesson he learned training and fighting to win. In this episode, we hear George Foreman III's incredible success story: dedication, sacrifice, and a relentless work ethic. Plus, we discuss ways to leverage the fighter mentality both in business and in life. Learning From the Best: Managing the George Foreman Grill Empire Boxing and household goods might seem incongruent, but just about anyone who loves the Foreman legacy has a George Foreman Grill! The grill began as a product promoted by a boxing champion but broke records by representing the real American family, eventually becoming the most successful household appliance sold in QVC history. So how did the Foremans do it? George Foreman III served as the business manager of his dad’s empire and EVP of George Foreman Enterprises, Inc. when the grill boomed. He shares the crucial business lessons he learned from that period, including how to achieve phenomenal success by working small, local markets. From Boxing to Business: Building Mental Resilience One of George Foreman III's biggest takeaways from his years training with his father is mental toughness. He learned the hard way that in any kind of challenge, you have to arrive at a place where cognitive power will take you over the finish line. Quite simply: when the body is tapped out, the mind takes over. George explains how preparation allows him to take his losses ahead of time, so he can show up to his business ready to do battle. His secret weapon? Being willing to do what others aren't. Key takeaways:
Even the best laid plans need to flex. It doesn’t matter how smart you are or how perfect your plan is if you can’t pivot and adjust when adversity strikes.
Prepare to win. Take your losses in the gym so you don't have to take them in the ring.
Boxing and life are all about challenges. Winning is about stepping up, putting in the hours, and stepping out of yourself.
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"There are fingerprints right back to those companies who made the chemicals knowing that they would be in our environment, knowing they would stay in our blood." - Robert Bilott
What really happened in the DuPont chemical case?
Where did Robert Bilott gain the diligence and endurance to withstand a 20 year fight?
Why are chemical companies still not being held accountable for toxic materials?
What was the personal toll of undertaking such an intense, lengthy battle?
The Dark Waters of Corporate Greed With Robert Bilott Robert Bilott is no stranger to playing the long game. The renowned author and environmental attorney is the tireless advocate behind the 20-year battle against DuPont, poisoned water, and corporate greed. In this episode, we hear how he took on international chemical juggernaut DuPont in the name of justice (and why he nearly passed on the case!). We learn what it was like being involved in the media made about this major case, including multiple documentaries, a best-selling book, and the Hollywood blockbuster Dark Waters. Ultimate Determination: Why Robert Bilott Spent 20 Years Fighting the Good Fight The odds were stacked against Robert Bilott from the start. Quite simply, an environmental case of this magnitude and complexity had never been tried. At certain points, it felt like going two steps forward and one step backwards, as opposing forces attempted to stifle the investigation. So where did Robert get the determination and endurance to never give up? He shares the personal toll of this high stakes case, how he kept his focus during the years of intense scientific investigation, and what it felt like to find a resolution. Years of Toxicity: Is the Chemical Industry Ever Going to Change? Some of the facts of the DuPont case are so shocking that it belies belief. How could something like this happen? After all, isn't this the reason why the EPA exists? Robert Bilott explains how a lack of knowledge and outdated legislature led to years of toxicity in the US and worldwide. The DuPont case brought these revelations into the public consciousness — but, if you ask Robert, the fight has only just begun. Key takeaways:
Standing up can change the game. One person stepping up and calling attention to a problem can cause a dramatic ripple effect.
If it's worth it, keep grinding. Robert Bilott is a world-class example of what can happen when you stick to your principles.
Sticking up for the little guy. In serving the people who couldn't represent themselves, Robert Bilott stopped an international conglomerate in its tracks.
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"Go ahead and get as many Fs as you want, but you better have some As. Because nobody needs well-rounded. We need exceptional." - Seth Godin
What is the “infinite game,” and why has Seth Godin spent his life playing it?
Why does repeated failure set us up for success?
What is the toxic scarcity mindset, and how can society escape it?
How can a non-competitive mindset help your business?
Seth Godin: Legendary Author & Marketing Oracle Seth Godin is one of the best-known marketing minds of our time. Author of 19 international best-sellers that have been translated into over 35 languages, Seth has changed the way people think about marketing. From his home on the web, Seth Godin has become a uniquely recognizable voice. His daily blogs cover everything from marketing and business to his own brand of compelling philosophy. In the episode, we talked to Seth about what compelled him to write his most recent book “The Practice” and what it really means to put your best work out into the world. How to Be Extraordinary: Why Skill is More Important Than Talent According to Seth Godin, there are almost no talents that are important in the modern economy. Yes, really. He says that while talent is something you're born with (like being able to slam dunk a basketball), skill is something that can be learned. So what does it take to hone your skills and use them creatively as a professional? Seth explains why passion isn't enough, why training should be quality over quantity, and how you can be extraordinary in a world of average lawyers practicing average law. Why Imposter Syndrome Means You're on the Right Path Even the world's brightest minds suffer from imposter syndrome. Seth Godin wants to let you in on a secret: imposter syndrome is a gift. He explains why self-doubt can be a compass that tells you you're onto something that hasn't been done before. If your self-awareness barometer goes haywire, dig in deeper, work even harder, and rock the boat. So what if you're NOT feeling imposter syndrome? According to Seth, you're not working hard enough or you're a probable sociopath! Key takeaways:
Scarcity subtracts, but abundance multiplies. Seth's thoughts on the mechanisms of the scarcity model in business offer a fresh new perspective.
Seek constraints to make progress. Great ideas are formed by doing something that's outside of your comfort zone.
Good decisions can have bad outcomes, but a decision is only ever truly good when considered separately.
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"The reason it was so important for me to pull that off is because that weekend you could hate my guts and you still had to take your hat off to me." - Grant Cardone
How did Grant Cardone get Steve Harvey and Snoop Dogg in one place on Super Bowl weekend?
Why is cash flow — and not cash — king?
How can you 10X your life to experience stratospheric levels of growth?
What does going big mean when you're already a giant?
The 10X Lifestyle: Why Your Biggest Financial Mistake is Not Thinking Big Enough International speaker, entrepreneur, and author Grant Cardone wants you to think in billions, not millions. Grant owns and operates seven privately held companies and has a $1.5B portfolio of properties. He pioneered the 10X rule to multiply everything in his life and start a worldwide movement. So what is 10X, and where did this supersize mentality come from? In this episode, Grant explains why success is your duty, obligation, and responsibility — and why money doesn't make money, but courage does. Courage Makes Money: Going Big at the Miami Marlins Park Nothing demonstrates the 10X mentality more than Grant Cardone's bombastic Miami Marlins conference. For three days over the 2019 Super Bowl weekend, Grant and a pack of celebrity guests hosted 35,000 aspiring entrepreneurs for his 10X tour, with millions watching online. So what's the benefit of going BIG? Grant explains how his foresight turned the event into a profit machine, why the courage to do things differently can help you win big, and just how good it feels to see your haters eating humble pie. Learn From the Best, But Drill Down Into Your Abilities Grant Cardone proves that inner resourcefulness can take you a long way. However, his trajectory was also shaped by the mentors he sought out along the way — and nothing he learned was by chance. He explains why recognizing your strengths and doubling down on them while learning from the best transformed his career. Plus, he shares his insights about when to go solo and when to supercharge your business with a crack team of A-players. Key takeaways:
The worst thing you can do is stay in your lane. Life is a super highway, and you're not going to get to where you want to go by staying in one lane.
Always look ahead. It’s hard to get the fire started, but even harder to keep it going and burning bigger and brighter. Don't be satisfied with yesterday's victory, and don't get hung up on yesterday's losses.
Don't try to please others. If you start out by pleasing yourself, the rest will follow suit.
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"After 40 years of advertising, the ads that lawyers are making still suck." - Morris Bart
Is legal advertising about best practices, or does Morris Bart have a sixth sense?
Do you really need to spend millions to get leads from TV ads?
How did Morris Bart write the genius “One Call, That's All” slogan?
What one aspect of his firm will Morris Bart never let go of?
Morris Bart: Legal Marketing Pioneer Morris Bart was the first attorney to advertise in the state of Louisiana, and one of the first to do so in the entire country. The second that the Bates decision was passed, he was on the train and he's never looked back! Now a New Orleans local celebrity, Morris pioneered the use of TV ads and billboards, and he rode the wave from a single office in 1980 to 17 locations today. So where did Morris Bart get his sixth sense for advertising? This week, we discuss the commitment, perseverance, and long game that helped Morris Bart rise to the top and dominate his market. The Power of the Slogan (and Why You Can't Just Steal Someone Else's) Just about everyone in the country has heard attorneys use the "One Call, That's All" slogan, but did you know Morris Bart created it? Morris shares the power and simplicity of crafting the perfect slogan — and how to make it stick. Plus, we discuss how true differentiation can only be achieved by identity-centric branding, and why, according to Morris Bart, the majority of lawyers' ads still suck. The Digital Territory: Why Morris Bart Still Gets His Hands Dirty Even after years of success, Morris Bart keeps rising to new heights, so why doesn't he ride off into the sunset? The answer is simple: he loves to create. Morris views digital marketing as a vast uncontrollable territory full of intellectual and creative challenges. We discuss the new advertising landscape, which social media platforms he prefers, and why he's hedging his bets on mastering Google. Key takeaways:
You've got to spend money to make money, at least when it comes to TV ads. Morris Bart believes it is impossible to achieve a high level of success unless you are a top spender in your market.
Managing people is one of the biggest challenges. Morris learned the hard way that to avoid disappointment in hiring, you need to develop a thick skin and become an expert in HR and spotting potential.
Everyone can jump on the Morris Bart wagon, as long as he's still driving. The best leaders learn to encourage collaboration and relinquish some of their control (but still keep their finger on the kill switch).
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"Our ads are probably seen 1 to 3 million times a day. That's how many people I get to be in front of." - Billy Gene Shaw
How did Billy Gene become one of digital marketing's most prominent voices?
Why does Billy say speed trumps quality when it comes to content?
Which marketing hacks will get more eyeballs on your law firm's ads?
Why do entertaining ads make the big bucks these days?
Billy Gene’s Social Media Formula: Entertain, Educate, Execute Billy Gene Shaw has become one of the most prominent voices in digital marketing today. He's eloquent, savvy, and his tactics make money. He brings high energy to every stage and gets his audience fired up under his motto: Entertain, Educate, and Execute. But was he always like that? In this episode, we dive deep into marketing in the digital age. We hear Billy's entrepreneurial story, and we learn how his determination to think laterally led him to build the 8-figure powerhouse he runs today. Plus tips on what your firm can do staying relevant, and the exponential value of creating opportunities for those around you. Digital Presence: How to Beat Out Your Competitors 100% of the Time Your digital presence is about providing value to your clients. For attorneys, it's intrinsically linked to whether a prospect chooses you or your competitor. In Billy’s eyes, it's all about concisely articulating what you’re selling and being in control of your narrative. He goes as far as to say that the amount of money you make directly correlates with the value you provide and the problems you solve. So how can you create a world-class digital presence? Billy drops some truth bombs on content, speed, and delivery to get you started and keep you relevant. Why Making People Laugh Will Make You Money Billy Gene is certain about one thing — right now, making people laugh makes big bucks. If you can create entertaining content that engages more viewers, platforms will charge you less. So how can you perfectly execute social media content? Can sales pitches ever truly be enjoyable for a viewer? Billy sets our listeners a challenge because he believes that if the stakes are high enough, anyone can be entertaining, and anyone can succeed at this — you just have to think outside the box. Key Takeaways:
You need to continue to learn to stay relevant. Businesses only have themselves to blame when the market moves ahead of them.
The speed at which you execute is more important than the production quality of the content you put out. When it comes to crowding out the competition, you have to be there first.
Get your message on point. Don't hold onto anything that's not working out so well. If your message sucks, Billy says, then get a new one.
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"Zoom out on a person and look at their life over a decade — it's obvious they're not the same person." - Ben Hardy
What does Dr. Hardy mean when he asserts our personalities are not permanent?
How can reassessing your past change the course of your future?
What are “forcing functions,” and how can they turbo-charge achieving your goals?
How can you overcome fear of future uncertainties?
Personality Isn't Permanent: Why Your Past Doesn't Define You According to Dr. Benjamin Hardy, there were no clues in his past that he would become who he is today — an organizational psychologist with a PhD and best-selling author of Personality Isn't Permanent and Willpower Doesn't Work. We hear the incredible origin story that led him to become an expert on how and why people change — because he did it himself. Those intrinsic character traits that define you as a person, whether you like them or not? Ben says they're not as permanent as you've been led to believe. Everyone Changes: How to Transform Trauma...and Your Life Everybody changes, but how can you have a hand in which course your life takes? Ben Hardy wants to put you back in control of your destiny, and it's all about mindset. He believes that everything you do now is setting your future self up for failure or disaster. By explaining the impact of trauma on our personality, Ben elaborates and shares with us the mindset and key techniques required to become emotionally developed — plus why you should regularly evaluate how you view your past, choosing compassion over criticism, in order to impact your future. Future Hyper-Focus: How You Can Force Goal Fulfilment Everything we do is driven by goals, so it makes sense to harness that to enact change. Ben shares his thoughts on setting clear goals and making them part of your identity, and he explains why measuring progress is key. Want to turbo-charge your goal-clearing ability? By following Ben's forcing functions, we can actually literally force ourselves to achieve what we thought was impossible. Key takeaways:
Change your perspective. If you're serious about creating the future you want, you're required to make a shift in how you see things.
All behaviour is goal-driven, even if it's not immediately apparent. The more clear we can be on our goals, the more meaningful the results will be.
Force yourself to act. By using Ben's idea of forcing functions, or situational constraints, we enable ourselves to create the results we want.
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"This is a very risky business, but at the end of the day, you've got to bet on yourself." - Jay Kelley
Why does this attorney actively seek out complex cases and tough trials?
How did a visiting acting professor inspire Jay to study law?
What does creating a lasting law firm legacy look like, especially when it’s not your name on the wall?
How can the courtroom art of persuasion help you build the ultimate brand?
With Challenge Comes Reward: Why Jay Kelley Picks the Tough Cases Jay Kelley's path to becoming an attorney was somewhat unconventional — from an acting workshop to a job as a courthouse clerk, eventually wrangling the position he was really after: the felony division. Jay is attracted to tough cases, and his passion has followed him through to today, where he takes on some of the meatiest medical malpractice trials around. We talk about the power of truly knowing yourself as an attorney and as a businessman, how vulnerability can build credibility, and why Jay's analytical mind has put him head and shoulders above the competition. Playing the Long Game: How to Build a Brand That Lasts When it comes to building your firm’s brand, it’s important to realize that your brand already exists — whether it’s by default or by design. Jay elaborates on his decision-making process when it comes to the long-term marketing strategies that have established Elk + Elk as the respected brand and market leader they are today. He talks about the value of client service, why there's no substitute for community outreach, and how the persuasive skills honed in the courtroom should be pervasive throughout your brand. A Firm For the Future: How Elk + Elk Are Successfully Transitioning Elk + Elk's founders are well-known faces in Ohio and beyond, thanks to their instantly recognizable advertisements. So what does it take to hand over the keys smoothly to the next generation of partners? Jay Kelley gives his insider insights on Elk + Elk's long term transition that requires careful messaging and a series of highly strategic and well-executed steps. He explains why your law firm’s brand needs to be bigger than one individual. Plus, he tells us just what happened the first time they replaced their founders on a primetime TV spot! Key takeaways:
Brand recall without brand credibility is not enough. Getting your name in someone's head is only half the story. To really have an impact, your actions must speak louder than words.
Don't just reject — become a trusted advisor. Even if not every call you field contains a winnable case, you can still use your expertise to help bring clients and attorneys together, all while building your reputation as a source of knowledge and trusted advice.
Seek out challenge and you'll be rewarded. To grow as an individual and as a firm, you need to set and meet ever-higher goals and hold yourself accountable. The bigger the challenge, the sweeter the victory!
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"The sooner you start giving your employees skin in the game, the sooner you'll be able to afford everything else you want to do." - Sherry Stewart Deutschmann
Why should CEOs let their employees look through the company finances?
How did Sherry Stewart Deutschmann build one of the world's fastest-growing companies?
Why should every leader have lunch with their employees and really listen?
Can you really profit by putting your employees before your clients?
How to Maximize Your Profits by Investing in Your People Sherry Stewart Deutschmann is a serial entrepreneur, speaker, and author of "Lunch With Lucy: Maximize Your Profits By Investing In Your People." From humble beginnings, Sherry built a 40 million dollar company that was included in the Inc. 5000 List of Fasting Growing Private Companies for 10 years straight. She shares her incredible story with us, including her revolutionary methods for employee engagement and exponential growth. Profit-Sharing and Financial Transparency: The Sherry Stewart Deutschmann Way Sherry implemented a controversial profit-sharing methodology in her business that meant every single employee got an equal share. Instead of turning off high-accountable employees, Sherry says that employee engagement went through the roof. Sherry explains how you can turn your team into powerful advocates for your organization, plus the daring level of financial transparency that she believes ensures maximum buy-in. Why Every CEO Should Have Lunch With Their Employees These days, every leader has employee engagement on their mind, but Sherry believes it's about so much more than just hitting those KPIs. With her Lunch With Lucy program, she designed a way for employees to feel listened to, increase their satisfaction within the workplace, and garner new insights into improving her business. She shares how one-on-one informal chats became the catalyst for change within her business — and saved her time and money in the long run. Key Takeaways:
64% of our employees are disengaged. Sherry believes it's because they don't believe they matter, but leaders can change that statistic — and they must in order to truly succeed.
When customers DON’T come first, everyone's a winner. Believe it or not, having an employee-centric business model improves your customer service as a by-product.
Changing the game means giving others a chance to play. Peer-to-peer support and mentorship can help growing businesses thrive.
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"Radical candor doesn't mean you'll never have to fire anyone. It just means that they won't be surprised when you fire them." - Kim Scott
Why should every CEO get their whole company to critique them?
What radical candor did Sheryl Sandberg drop on Kim Scott after a presentation at Google?
Why do leaders need to get comfortable with challenging directly?
How can you make someone feel good about being fired?
What's So Radical About Candor? What Every Boss Needs to Know Kim Scott has quite the resume. After getting her BA at Princeton and her MBA from Harvard, she led teams at both Apple and Google, and she has coached the CEOs of some of the top companies in the world, including Dropbox and Twitter. Today, Kim shares the groundbreaking conclusions that led to her best-selling book Radical Candor — and tells you what you need to know to become a kickass boss. How to Disagree Respectfully, and Why Your Colleagues Will Thank You For It As someone with an almost scholarly knowledge of the art of criticism, Kim Scott knows that it's impossible for people to build good relationships if they can't disagree with one another in a respectful way. Your team can't be innovative if they're afraid to say what they really think. Kim explains why the success and culture of your firm depends on your ability to give and take criticism in a way that is fair and kind, but unashamedly honest and true. It's not being cruel to be kind — it's being authentic to thrive. Why Every Leader Needs to Ask For Feedback, and How to Do It Right There's one exception to the "praise publicly, criticize privately" rule, and that's if you're the CEO. Kim hacks efficiency and addresses power imbalance by soliciting direct feedback on the regular. But what's the leader with 30, 40, 50, or more people under them supposed to do? We discuss the feedback framework at the top, and how radical candor ahead of time saves challenges (not to mention meetings!) down the line. Key takeaways:
Clarity is measured at the other person’s ear, not at your mouth. The emotional response of the other party will help you better understand how your message landed and to adjust if necessary.
The phrase “soft skill” is over. From the Marine Corps to the head of global organizations, feedback, listening, and communication skills should be top of your agenda, whether you're hiring or leveling up your personal qualities.
Find out what your recipe is and follow it every day. Taking care of yourself is vital. If you put your wheel out of alignment, you're not only doing a disservice to yourself — you're doing a disservice to your team.
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"You keep your edge. You keep your cool. But you go at it like a steely-eyed, barrel-chested killer." - John Berry
Why do veterans make the best trial attorneys?
How did John Berry grow his father's niche law firm to even greater heights?
Why is ego the downfall of true personal growth in leadership?
How do you create the ultimate brand affinity in a niche legal space?
How John Berry Went From Second Lieutenant to Trial Attorney and CEO As a second lieutenant, John Berry had high-profile postings all over the world, from Iraq to Bosnia. The grueling experience of training and active duty taught him dedication, fortitude, and the wisdom to choose your battles. In the military, you can't always control your outcome — but you can control your appearance, fitness level, and attitude. John explains how he applied that warrior ethos and love for the mission to both the courtroom and to the business of law, building upon his father's practice to become one of the fastest-growing law firms on the Inc. 5000. Pressure Makes Diamonds: Why Your Best Investment is Yourself John's father was a celebrity lawyer who, despite spending a lot of time away, always developed John's interests by giving him great mentors and coaches. John grew up knowing that the best investment you can make is in your personal growth — and that nothing is unattainable if you put in the hours. This ingrained work ethic has characterized John's legal career. He's continued to seek out the best and brightest people as mentors, advisors, or team members at his firm. John shares how he strives to better himself every day, and why he's always reaching for the next goal. Veteran Clients Need Veteran Lawyers: Building the Ultimate Niche Practice Berry Law Firm was specializing in veteran law cases before it was recognized as a niche. United by a passion for helping veterans, John's team has developed a culture within the organization that draws in their ideal client through the ultimate brand affinity. John's team is his platoon. They share his love for the mission, and he looks for other military training characteristics when hiring as well. If John hands you a task, he expects it to get done without having to look at it again — the so-called “fire and forget.” John shares why veterans make impeccable attorneys, and how doubling-down on the firm's niche is expanding his business. Key takeaways:
Getting someone to “cover your six” is about securing all your bases and not being perceived as weak. John explains why dealing with the “who, what, when, where, why” and hiring the right person to deliver the “how” empowered him to progress his firm to new heights.
Your ego will fail you. If pride gets in the way of feedback, then you're doomed to repeat your mistakes, explains John. He believes feedback is a gift — and that you'll never be a leader until you're willing to truly listen to your team.
Elite firms have a bigger vision and concrete steps to get there. Moving from being a good firm to a great one takes incremental progression always aligned with your big picture, plus the courage to make and stick to critical decisions.
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"The future of law is a consolidation, and I think people ought to prepare for that." - Andrew Finkelstein
How do law, business, tech, and consumer advocacy go hand in hand?
Can you detect toxic company culture before going into business with a firm?
Why are the busiest people oftentimes the worst procrastinators?
Are client surveys really still relevant for the law firm of the future?
Andrew Finkelstein and the Business of Law: Four Firms and Counting In 1991, Andrew Finkelstein joined his father’s firm in Orange County, New York by literally getting himself a seat at the table — he didn't even have his own desk! His career has been characterized by his ability to carve himself a unique niche that sits astride law, business, technology, and consumer advocacy. Now heading up four law firms, Finkelstein joins us to share his game changing story and vision for where the legal industry is headed. Technology and the Human Factor: Is This the Future of Law Firms? Early on, Finkelstein knew that technology was vital to running future-proof firms. Right from the get-go, he viewed the firm as a business — a software company that just happened to practice law. Today, over 70% of his business comes from existing and prior clients. Finkelstein credits his success to the winning formula of investments in technology, incessant dedication to customer service, and constant self-analysis. He explains why every law firm needs to develop a client-centric approach, and why the future of law firms is consolidation. When Mergers Go Sideways: Why Company Culture Still Rules With an MBA and a formidable track record, you'd think that every merger Andrew Finkelstein is involved with is an instant success. He shares with us the story of the one he had to walk away from. This firm ticked all the boxes, from inventory and business opportunity to its ability to withstand a transition period. So what went wrong? Two words: company culture. Finkelstein explains the cultural conflict and misalignment that was unacceptable to him, how he came to the realization that the merger wasn't viable, and why purported rockstar firms — or employees — sometimes aren't what they seem. Key takeaways:
Compassion first. When dealing with clients, the human factor is what will set you apart from your competitors. If you see law as a service industry, then your competitors should be world class organizations: Amazon, Apple, Netflix.
Don't underestimate surveys. Whether it's from your staff or clients, the only way to find out how you're really doing from a human perspective is to collect anonymous feedback. Sometimes it might sting, but knowledge is a superpower that opens the door to real growth.
Procrastination is the antithesis of success. Sometimes the busiest people are the biggest procrastinators out there, whether it's conscious or subliminal. Tackle that pile of difficult or uncomfortable work head on, and the rest will be smooth sailing.
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"The people through the door change the world, change their lives, and change the lives of others but they get bloodied in the process." - Michael Brody-Waite
Why do great leaders live like drug addicts?
What are the four “masks” holding back every individual, leader, and organization?
Why did Michael Brody-Waite put his mom-turned-employee on a performance improvement plan?
How can entrepreneurs overcome imposter syndrome?
Why Your Team Needs to Behave Like Addicts Michael Brody-Waite has had an unusual journey to success. As a recovering drug addict turned TEDx speaker and 3xs CEO, he's formed a unique approach to business and life through three key recovery principles: rigorous authenticity, surrendering the outcome, and doing uncomfortable work. In this episode, Michael explains how these simple-to-say, tricky-to-execute principles led him to great success in corporate America — and why being an addict created a competitive advantage. Rigorous Authenticity: How to Drop the Mask According to Michael's research, 70% of employees are avoiding a difficult conversation with their boss, coworkers, or someone that they manage. This avoidant behavior is one of the four masks that are holding back every individual, leader, and organization. Self-deception is intrinsic to mankind's tribe mentality, so changing your behavior takes courage and determination. Michael lets us in on what it takes to really tear down that wall and what you stand to gain by getting comfortable with the uncomfortable. Why Leaders Should Share the Things That Scare Them to Death As the youngest manager in his department in a Fortune 500 company, Michael Brody-Waite was no stranger to imposter syndrome. He learned the hard way that trying to control perceptions only holds back personal growth. Michael explains why owning your weaknesses and aggressively sharing them not only lets you live your authentic life and makes you more productive, but ultimately gives you more clout as a leader. Key takeaways:
Create an intentional feedback loop. In a world where everyone's got an opinion and a platform, it's key to identify your trusted allies. Find a tribe that is fully aligned with your belief system, and you'll gain advice that truly adds value.
Make peace with haters. We're trained to follow, and a fear of rejection holds us back from achieving our potential. Authenticity is difficult but vital: make peace with the fact that you'll have haters and fans, and learn to embrace your unique perspective.
The world needs real leaders. Fulfilment comes from living a life that's true to yourself and leading by example. Michael says that most of us are thirsting for real leaders — and real leaders show you how they lead themselves.
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"The cool thing about finding a way to manage through difficult times is that when times are good, it's like you've been training with weights on." - Will Ahmed
How can tracking your own body's data unlock your peak performance?
How does stress manifest differently in entrepreneurs and elite athletes?
Does blocking blue light really help you get better sleep?
Can a health tracker predict COVID-19 in asymptomatic patients?
Unlocking Human Performance the WHOOP Way Will Ahmed, Founder and CEO of fitness tracker & lifestyle brand WHOOP, is on a mission to unlock human performance. Created for and used by world-renowned athletes, WHOOP wants to give everyone the chance to operate at their peak and understand their bodies in a profound way. What is heart rate variability and what can it tell you about stress? How much sleep do you really need? When should you hit the high-intensity workouts and when is it best to hold back? Will Ahmed lets us in on some of WHOOP's most intriguing insights. It's a Marathon, Not a Sprint: Entrepreneurial Health Hacks Entrepreneurs take on more stress than most people are willing to endure, but they're not superhuman. Instead of easing off of stressful activities, entrepreneurs often have to establish methods to withstand high-stress situations on a regular basis. Will experienced this first-hand while building WHOOP, and he's keen to share his findings. Sleep is paramount, but you might not be getting the right kind. We talk REM, cognitive repair, and the small lifestyle changes that can add up to make a huge difference. Detecting COVID-19: What Really Happened at the PGA Tour With a huge dataset provided by WHOOP wearers who signed up to participate, the company started to track health and fitness parameters during the pandemic. Will talks us through the insights they've uncovered and how they're collaborating with academics and healthcare professionals to help predict new cases and offer insights into the effect of the virus. Plus, we reveal how WHOOP was instrumental in detecting Nick Watney's asymptomatic COVID-19 — a game changing save that would have otherwise had dramatic effects on the world of professional golf and the health of its athletes. Key takeaways:
There's no one-size-fits-all when it comes to health. Will Ahmed isn't against paleo or keto diets, but he believes that our physiology and nutrition requirements are highly individual. To optimize your personal health, there's no substitute for self-study.
It's not about parameters. It's about performance. When it comes to tracking fitness, we shouldn't view specific figures as goals to hit. Instead, Will argues the case for a personal-best and performance-orientated view, particularly in the workplace.
The future of personalized healthcare. Will Ahmed believes that in the near future we'll be able to have individual recipes that make up our ideal health plans, from how and when we work out, to our diets, to which supplements we take.
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"You just can't step back and stop trying cases. There's no substitute for that" - John Gomez
How did Gomez go from a small boutique firm to over a billion dollars in verdicts?
What can trial attorneys learn from world-class athletes?
How can supercharged perseverance help to overcome hardships?
What did Gomez do to go above and beyond in the American Beauty case?
Why John Gomez Put Everything on the Line For the American Beauty Case By now, Gomez has achieved over a billion dollars in verdicts, but he's perhaps best known for the American Beauty case — a high profile murder trial that broke him into the media's spotlight, but almost broke him financially too. Gomez tells all about going all-in on a single high-profile case, going above and beyond to get the result the victim’s family deserved — and how it put him on the path to success. The Courtroom is a Boxing Gym: Why Talent is Nothing Without Training Right from the start, Gomez's ambition was to become the best trial lawyer he could be. He has earned awards and critical acclaim, but he's not sleeping on it. In fact, he believes that talent is nothing without training. Gomez explains why he treats the courtroom the same way he does a boxing ring, why all trial attorneys should seek challenges and consistently raise the bar higher, and how recalibrating your ego in the gym can sharpen your performance in front of a jury. Hardships Shape Champions: How John Gomez Overcame His Darkest Years As the saying goes, sometimes it doesn't just rain — it pours. John Gomez describes his own thunderstorm: a period of adversity with multiple professional and personal challenges. Gomez had to make some tough decisions, rearrange his team, and go on a personal redemption journey. He shares how he used the experience as his biggest learning curve, how he came out fighting stronger than ever, and how you can do the same. Key takeaways:
Discipline and self-care are vital for entrepreneurs, and not just when you're working. Gomez shares the lessons he's learned about self-centering practices and the impact they've had on all aspects of his life.
From boutique firm to powerhouse, Gomez wants to lead by example. He believes that with enough dedication and a penchant for calculated risk, even small firms can rise to the top.
Bring on the challenging cases. In order to keep building their reputation and credibility, Gomez says attorneys need to constantly work to exceed their own expectations.
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“Brand is what people think of you when you're out of the room." - Harlan Schillinger
Why was Harlan so insistent on monitoring his clients’ calls before agreeing to work with them?
How can smaller law firms compete with the incumbent "fat cats"?
Why won't this legal marketing veteran ever truly retire?
How can brand and communication take you from churn & burn to referral role model?
Why There's No Substitute For Focusing on Your Firm as a Business Legal industry veteran Harlan Schillinger has weathered more than a few market downturns, and he believes right now is a fertile ground for great growth. His advice? Don't panic — get crystal clear. Harlan explains what law firms need to be doing now to thrive, from hacking your internal processes to kickstarting your cash flow and settling cases in the most productive, absolute manner. Make Your Brand Deliver: How To Turn the Client Churn and Burn Around For Harlan, brand is everything: it's what people think of you when you're not in the room, it's what you stand for, and it's a lot more than just a logo. In fact, he goes as far as to say your message means NOTHING if you can't properly express it. Michael and Harlan explore concrete tactical approaches for branding and marketing for firms of all sizes, including building a steadfast company culture, crafting your messaging, and transforming client churn and burn into real referrals. Why Attorneys Need to Get Over Their Social Media Phobia Attorneys have been looking at social media all wrong, and Harlan's here to tell you why (your transactional mindset might have a lot to do with it). Social media is here to stay — so if you haven't got your head in the game, then you need to call on some experts to show you the way. Harlan explains the truth about tracking your intake, why your vital social media presence is the key to delivering credibility day in & day out, and why you should never ask, "How did you hear about us?" Key takeaways:
Your problem isn't your leads. Poor knowledge of your own case management system and a lack of intake and conversion metrics might be the real reason why your leads seem like duds! Harlan gives us his insights into what the best firms do right.
Team above all. Particularly in times of adversity, you need to pull your key people together, listen to your team, and let common sense rule. As Harlan says, you'll never win the Superbowl unless you have a great team and they're all working together.
The power of word of mouth. Good news for the up-and-coming firms: according to Harlan Schillinger, if you haven't got a huge marketing budget, word of mouth still rules. He details how to craft a message of compassion, drum up more business, and keep in touch with people strategically — all in the pursuit of great cases.
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"If you don't have systems that you can execute on consistently, you don't actually have a business — you have an expensive hobby." - Joey Coleman
How can law firm owners compete with the likes of Amazon and Netflix in terms of client experience?
Why does every client automatically feel buyer's remorse (and what can you do about it)?
What don't you learn about client experience when you sit the JD?
How can you really turn attorney-phobic clients into powerful advocates of your law firm?
The Secret To Never Losing A Client Again For nearly 20 years, Joey Coleman has helped organizations retain their best clients and turn them into raving fans. But he wasn’t born an expert on client experience. Believe it or not, Joey honed his communication skills in the courtroom as a trial attorney. According to Joey, all attorneys got into law first and foremost because they wanted to help people — to protect, defend, support, and encourage their clients. That's why delivering a world-class client experience should be a total no-brainer. The New Buyer's Journey — Where Client Experience Is Everything Most entrepreneurs know the traditional buyer’s journey, which focuses on only three stages: awareness, consideration, and decision. But this traditional buyer’s journey doesn’t reflect the way consumers make decisions today. Joey explains how law firm owners should be thinking about the new buyer’s journey — eight distinct phases that start with the client's assessment of you and end with the holy grail: client advocacy. Results vs. Experience: Why Clients Like You More When You Change Their Minds Does getting a great result in a trial automatically get you a great rating and referral from the client? Every time you have a new client, you're being judged on their previous experiences with attorneys. Joey says client experience trumps the result of any ruling, however impressive. He explains how preconceptions and baggage can be used to your advantage, and why failing and then turning a result around only makes your client appreciate you more. Key takeaways:
First impressions are lasting impressions. If you're marketing yourself as a world-class law firm, you need to deliver the experience that you're promising. Joey explains why lawyers don't always have the best training in client experience, and what you need to know to better your offering.
As an attorney, managing clients expectations can be a balancing act. Joey gives his thoughts on navigating client expectations, both as a former trial attorney and as the client experience expert he is today.
Joey and Michael discuss the importance of alignment. To be the best, law firm owners need to assess the experience they're giving to their employees and see if it is of the caliber of the experience they're hoping they will deliver to their clients.
Joey’s First 100 Days® Implementation Kit Joey has generously offered to give away a free First 100 Days® Implementation Kit designed exclusively for lawyers. This kit is designed to help you grow your business, enhance your client interactions, and increase the number of referrals you receive. This exclusive resource will walk you through the 8 phases of the client journey and use the 6 tools that Joey believes are the secret weapon to communicate with your client across these 8 phases. Download free here.
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"So just because business has gone down, you're going to cry? You figure out how to reinvent yourself. Life's about adapting." - Glen Lerner
How did Glen Lerner go from fresh-faced new graduate to running one of the largest plaintiff firms in America?
Why ISN'T the client always right?
What does Glen really think about the controversy surrounding him?
How Glen Lerner Discovered He Was Unemployable Pretty early on in his career, Glen discovered that he just couldn't work for anyone else. Straight out law school, he moved to Vegas and started hustling, and his practice grew exponentially from there. We discuss what it takes to establish, run, and grow a successful law firm, and how a defined partnership can shape your future. Corporations, Challenges, And Clearing Your Name Running a law firm isn't for the faint of heart, and Glen Lerner is no stranger to adversity. So how has he always come out on top? We talk about the triumphs and challenges of Glen's career, including 9-figure verdicts, going up against an international corporation, sounding-off against critics who don't agree with his growth approach, and the adversity-proof attitude he cultivated along the way. Do It Big: How To Make Sure Everyone Knows Your Firm Glen Lerner has the most known face in all of Nevada, and it's no accident. Throughout his career, his advertising strategy has been honed, calculated, and measured for maximum effect. Glen explains his knack for jingles and why he's more than willing to put his personality out in the public domain. Plus, he shares why he believes anything worth doing is worth doing BIG. Key takeaways:
Run your firm like a business. It's clear from Glen's trajectory that the application of business management techniques were paramount to Lerner and Rowe's success. He explains that with growth comes the responsibility to provide for your teams, and the need to sharpen your entrepreneurial clout.
Brand is a multi-faceted approach. Glen knows what makes people tick, so he's an advertising natural. However, he shares the belief that brand needs to be all-encompassing - it's not only what you do for your clients, it's what you do for the community around you.
Find your perfect partner. Lerner and Rowe are another example of the visionary/integrator combination. Glen explains the dynamic of their working relationship, and how he learned to let go of certain aspects of running the firm.
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"The phrase 'fail fast' is complete bullshit. The goal is to learn faster. You only fail if you stop trying." - JT McCormick
How did JT McCormick use unimaginable darkness to shine a light on his true potential?
Why is maintaining perspective a game changer in entrepreneurship?
How can failure become a character-building force for good?
Why is gratitude a tool for grounding that every leader should use?
Overcoming Adversity And Challenge JT McCormick, CEO of Scribe Media, has a unique perspective on adversity. Despite the challenging circumstances in which he grew up, JT has established himself in the entrepreneurial world and become an inspirational leader to many. In this episode, JT shares his unbelievable story and the triumphs and setbacks he experienced along the way. He explains how he leverages adversity for growth, works through personal and professional challenges, and how you can use dark moments to become the person you're meant to be. Maintain Perspective And Amplify Gratitude Through life-shaping experiences, JT has shown a remarkable aptitude for maintaining perspective, particularly in regards to failure both in business and in life. For any entrepreneur, failure and success are in the eye of the beholder. JT explains his empathetic mindset founded on a daily dose of gratitude and explains why he believes true failure only happens when you quit. How To Cultivate The #1 Company Culture In America In 2018, under JT's watch, Scribe was named by Entrepreneur.com as the #1 company in America for company culture. Every company wants to attract and retain the most engaged team members, so what's JT's secret? We discuss the sense of belonging that keeps the tribes of Scribe accountable, happy, aligned on shared objectives, and always asking questions. Plus the three Ps that rule JT's CEO leadership style: people, process, and profit — in that order! Key takeaways:
Take ownership of your story. Through sharing his story of overcoming adversity, JT demonstrates how endurance and hard work allowed him to take control of his destiny and become the leader he is today. For him, that meant not being afraid to ask for what he wants, and having the conviction to see every ambition through.
Know thyself. During challenging financial situations, it's easy to play the blame game with external forces. According to JT, by turning the focus on yourself and your character, you can emerge from the fire stronger, a better person, and with a solid ethos of personal pillars to carry you forward in your personal and professional life.
The best leaders teach. While cultivating his winning company culture, JT's goal was to fill the room with people smarter than himself — and he meant it. He explains why focusing his efforts on teaching, mentoring, and training his people allows Scribe to grow, improve, and lead the market.
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"I didn't go to Harvard. I didn't have major venture capital backing. Our ability to be creative became our superpower." - Josh Linkner
How can you prevent life from getting in the way of your creativity?
Do you have to change the world to be called an innovator?
Is there really a systematic approach to creativity?
How can attorneys create something new when everything's already been invented?
Innovation, Disruption, and Hyper-Growth Leadership Josh Linkner is a 5-time tech entrepreneur, a New York Times best-selling author, and one of the most booked innovation speakers on the planet. So how do you become a world-renowned expert on innovation? To find out, we take it back to where it all began: Detroit, Michigan in the ‘80s, selling fireworks to his classmates. Hack Your Niche: Why You Should Leverage Lessons From Other Industries It seems like Josh has entrepreneurship in his blood, but his attitude toward creativity and innovation tells a different story. According to Josh, we're all born creative — life just gets in the way. Want to start flexing and deploying your creativity muscle? Josh shows us how to hack your niche by mining other industries for nuggets of inspiration, see market gaps before your competitors, and start spelling innovation in a whole new way. Innovate Everywhere: How To Turn Challenges Into Creative Opportunities Painful moments or pressure points are a heat map for innovation. Is litigation stress a factor for your clients? There's an innovative idea to solve that. What about the process of finding an attorney? There's a creative solution for that too! Josh explains how he picks the ideal targets for creativity — and how you can do the same. Key takeaways:
Creativity CAN be taught. Creativity is more than 80% learned behaviour, yet so many people fall at the first hurdle because they don't follow a systematic approach. Josh's steps to cultivating, harnessing, and building creativity are simple and powerful — and you can start actioning them today.
The offense/defense rule. If you're only thinking about innovation and creativity in terms of offensive moves, you're missing half the picture. Josh explains how defensive innovation will help you to outsmart your competitors and bulletproof your business.
Put people first. Josh tells us about his social experiment with two teams working on the same sized budget: the A team with the C idea, and the C team with the A idea. No prizes for guessing which one comes out on top... Develop innovation superpowers by investing in the right people and you'll reap the rewards.
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"The punitive damages are like a volume control on a stereo. The higher you dial it, the louder it will be." - Mark Lanier
Why exactly does sharp storytelling make the most dangerous adversary in trial?
How does it feel to win a $4.69 billion dollar verdict?
What does it really mean to 'know thyself' inside and outside the courtroom?
How did Mark Lanier end up playing himself in a feature film alongside Chris Evans?
How Mark Lanier Achieved Over $20 Billion Dollars In Verdicts Often, successful lawyers will have a single career-defining case, but Mark Lanier has a legacy of landmark cases and 8-, 9- and even 10-figure verdicts. So what sets apart this trial law titan? One of the answers can be found in his storytelling prowess. From his childhood spent all over the US, to the daily cliffhangers he told his children on the way to school, to the way the scenes he sets for jurors — Mark sees life in terms of parables, and he shares his masterful vision with us. How To Be A Chameleon In the Courtroom While Staying Authentic Mark says jurors seek authenticity, and they can smell a fake attorney a mile away. He honed his skills watching other attorneys and became a shape-shifter in the courtroom — but something didn't ring true. Mark explains how the journey to 'knowing thyself' can transform your practice and trial results, and he shares how he self-educated, integrated, and actuated his ambitions. Sizing Up The Competition: Why Everyone Wants To Take Down The King When you're on top, along with great success comes a giant target on your back — everybody wants to take down the king. Many attorneys see winning in court against the great Mark Lanier as the pinnacle of achievement. Mark explains why when it comes to facing the opposition, he doesn't get nervous — he gets excited. Plus, he tells us just what he thinks about those lawyers who view him as the ultimate threat. Key takeaways:
Want to pick and choose your cases? Do the work. Mark's an advocate for practice makes perfect — so much so that he wants the young attorneys under his wing to get as much court time as possible. Mark shares his winning formula that pairs talent, hard work, and a drive for justice with his innovative strategy for pre-trial discovery and depositions.
Watch, learn, emulate, integrate. Mark says that he's honed his courtroom prowess by watching and learning from the best, and he doesn't just mean lawyers. Whether it's a storyline on a TV show or a documentary timeline, to be a contender you need to channel inspiration from even the unlikeliest of places.
Set your ethical compass. Mark believes that lawyers have a wealth of opportunity to fight for good, just, causes. He shares how treating others with love and compassion translates in the courtroom environment — and the satisfaction and success that comes with doing right by clients. Links And Resources
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"One Friday morning, three o'clock in the morning, I got a call that my office was on fire..." - Mike Morse
How can you fireproof your firm to withstand any type of heat?
Why is Mike Morse's mom more famous than he is?
How did Mike become the Cherry Garcia of legal marketing?
In what way is waiting tables like trying a case?
Getting Fired Was The Best Thing That Happened To Mike Morse Mike Morse is the founder of Michigan's largest personal injury firm, but he's hit his fair share of hurdles on his journey to the top. Mike categorizes catastrophic events as fires — make or break moments that can spell the end of a career...or be the catalyst for change. He tells us about two twin tragedies in life — a literal fire and a metaphorical one — and how losing 60% of his cases let him dominate the market. Why True Visionaries Should Delegate Away All The Bulls*** In 2007, Mike found a mentor in Gino Wickman (featured on Episode 10) who showed him his strength as a visionary-type entrepreneur. Playing to his strengths, he got himself the perfect integrator partner who makes his big ideas a reality. We hear firsthand about this incredible dynamic, and learn how every attorney can find the inner fire that drives them to succeed — and figure out the complementary style to balance them out for optimal business growth. The Jumbotron Is Going To Change Your Life The silver bullet in Mike Morse's chamber is the mega-metering monolith he likes to call the Jumbotron. This seemingly simple tool introduced by his partner John crunches numbers so Mike can crush key performance indicators. And the best news is, he's going to tell you exactly how you can get one yourself. Key takeaways:
Put your people first. Mike based many of his calculated risks on his responsibility to his people. Foster an environment of openness and accountability in your firm and you'll build the trust and loyalty you seek — all while bulletproofing your decision-making process.
When it comes to marketing, wear your heart on your sleeve. Mike's not saying that everyone should feature their mom in their TV spots, but the only way to cut through the noise is to project an image that is true to you and that dares to be different.
You can fireproof your firm too. Mike sees his new book “Fireproof” as his way of giving back. He's not afraid of sharing his secrets and educating the competition. In fact, he wishes someone had taught him these lessons when he was a young attorney.
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Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable
"Any of those 400 people that were in that room will remember the screaming match between me and the folks up on that stage." - Mike Papantonio
What did Mike say to shock a room full of mass tort attorneys?
Why should young lawyers pick up the phone and call their heroes?
How did Mike Papantonio and John Morgan end up being roommates?
Why does Netflix love Mike's cases?
Mike Papantonio: From The Courtroom To Netflix Documentaries Mike Papantonio is a big name in mass torts not just in his native Florida, but across the US, scoring many multimillion-dollar verdicts throughout his career. Mike's been broadcasting hot legal topics to the masses on his radio show “Ring of Fire” for over 15 years, his show on “America's Lawyer” is viewed internationally, and Netflix has even created documentaries about his cases. So what makes this attorney's stories so magnetic? We dive deep to discover the man behind the media... Why America's Lawyer Wants You To Feel Uncomfortable Pretty early on, Mike knew he wanted to make a new reality in the mass tort world. He was done with class actions, he wanted mass tort lawyers to try cases and elevate the results for their clients. The snag? Just about the entire industry thought he was crazy. Mike explains why he actively puts people outside their comfort zone on the regular, how he seeks out like-minded peers, and why he's still driving reform year in, year out. Want To Work With The Best? Pick Up The Phone Earlier in his career, Mike used to stay up every night calling big-shot attorneys that he wanted to work with, get to know, or just kick ideas around with, and he wants you to do the same. Mary might be a jerk, and maybe Harry's too busy, but someone's going to answer. There's nothing to lose and everything to gain from picking up that phone and going down your list. Key takeaways:
Embrace rejection. Light a fire with failure. If you want to be a game changer, you need the ability to adapt. Mike explains how his door-to-door sales job showed him how to flip failure. Plus, he tells us about the fears that keep him sharp, savvy, and head and shoulders above the competition.
Niche down or diversify, but stick to your brand. Some lawyers hone in. Others, like Mike, start niche and expand out. He doesn't care what you do, so long as you do you. Mike tells us why brand is king, whether it's TV, radio, billboards, or social media marketing — and gives his top tips on how to work it out.
The real secret to courtroom success? Tell great stories. From his books to the Netflix documentaries, Mike's storytelling engages readers, viewers, clients, and juries. He explains how you can do the same by applying strategic narrative in your practice.
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We all know them: titans in their fields, dominators of their markets, household names in their communities. What are their secrets? How did they build their empires? How did they rise to the top — and stay there? And how can YOU do the same for your law firm? Simple. JUST ASK THEM. In this special LIVE episode, we put your questions to our guests, including predictions of the lasting impact of COVID-19 on the legal industry, the dos and don'ts of hiring millennials, top legal marketing mistakes, and what it takes to grow your law firm into a market-dominating powerhouse. Key Takeaways:
When John Morgan calls, you should answer the phone
Alexander Shunnarah can see straight through those too-good-to-be-true proposals
If there's chaos and disruption, Anthony Johnson will turn it into gold rush
Mark O'Mara doesn't trust his gut when it comes to hiring
Joe Fried wants to become the most credible person in the courtroom, no matter how much it hurts
And the one thing they all agree on: "The best cases go to the best marketers, that's just a f* fact, right?" - Anthony Johnson Links And Resources
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"I think being an entrepreneur is a psychological disorder with all the love and respect. I mean, we are crazy." - Gino Wickman
How can you know if you're a born entrepreneur — or if you’re not cut out for it?
What are the REAL reasons so many new businesses fail?
Why is strengthening your weaknesses a waste of time?
Are successful people genetically engineered to dodge curveballs?
Gino Wickman Wants To Jumpstart Your Business Entrepreneur, author, and mentor Gino Wickman knows exactly what it takes to succeed in business. He learned the hard way how to turn a failing business around into a profitable one, exploit his strengths, and put yourself head and shoulders above the competition. Now, Gino's sharing his secrets to teach others what he wishes he'd been taught during his formative years. It’s not going to be easy — but if you want your entrepreneurial leap sized up by the guy who's been in the trenches for decades, then jump in. Entrepreneurship Might Not Be For You Entrepreneurs are the new rock stars, but most people aren't cut out to be the headline act. Gino has worked with thousands of entrepreneurs across the globe, and he’s identified six key traits that you MUST have in order to succeed. Struggling wantrepreneurs will want to tune in as Gino drops truth bombs that might just save you 10 years of wasted time, money, and effort. Why Some Attorneys Don't Need Partners What kind of a business owner are you? According to Gino, the way you run your law firm is completely reliant on how you're hardwired as an individual. He identifies three types of partner people: the lone rangers, the true equal partners, and those who partner but seek greater control. We discuss how to recognize your partnering type — and how to save yourself the hassle and money that comes with going into business with the wrong kind of people. Key takeaways:
Delegate and elevate. Any time an attorney is doing $25/hour work, they're taking a pay cut. To expand your business, elevate your personal offering, and make an impact on the world you need to expand, Gino tells you how to hire well and decline tasks that are below your pay grade.
You don't have to be an entrepreneur to be a game changer. Gino says true visionary entrepreneurs are hard to find, but integrators are the rarest creatures of all. If you're highly organized and can funnel innovative concepts into tangible action, then you can walk into just about any company on the planet.
Get your 10-year goal in check. Heavily focusing on the day-to-day struggles counterintuitively keeps entrepreneurs from getting more done. Gino makes the case for clarity, projection, and measurable goals that will enhance your capability to act and react to any temporary obstacles that may arise.
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"At about three o'clock in the morning, I decided that I was going to be a truck accident lawyer." - Joe Fried
Why would an attorney turn down a surefire career to gamble on an unexplored niche?
How does giving away your expertise to your competitors make you a better lawyer?
Why is fear the best motivator, and how can you use it to your advantage?
How do you lead a firm with a hyperspecialized practice area when there's no playbook?
The Peerless Personal Injury Trucking Attorney Joe Fried's been obsessed with justice for as long as he can remember. Fresh out of high school, he became a Fulton County police officer — and once he got bit by the bug, he knew he needed to go all-in. Along the way, Joe discovered a narrow legal niche he cared deeply about...and could impact to a greater degree. With his passion for personal injury in the trucking niche and his ambition to be the best, Joe has opened up a whole new legal landscape and become a driving force behind lasting change in the trucking industry.
Turning Down Million Dollar Product Cases To Niche Down It takes great personal insight and grit to take a career-changing risk, but Joe Fried did just that. Instead of staying to take on more million-dollar product cases, he niched down into personal injury trucking law. We talk about the major payoffs of calculated risk, how attorneys can identify the niche that is truly their calling, and why Joe believes “jack of all trades” lawyers are setting themselves up for failure.
Why Joe Gives His Industry Secrets Away Joe wrote the playbook for trucking cases, but he doesn't keep his secrets close to his chest. He's more than willing to train up the next generation of attorneys — his future competitors. This is about changing the industry, developing best practices, and really testing his abilities as a lawyer and as a mentor. Joe explains why he's happy to give back from a personal, professional, and even spiritual angle.
Key takeaways:
Fear drives ambition. Joe felt scared during his drastic career change, but he turned his fear into fuel. He leveled up his career and used that fear as inspiration to launch an incredible fleet of initiatives to further set himself apart in his chosen niche.
Niche down to your passion. Joe has made his life about trucking law — it's no marketing ploy. He cares deeply about the industry, communicating daily with safety directors, building coalitions, and trying to change the culture around the issues. He doesn't have to do all of that, but it's made him the most respected guy in the room.
Money is just a metric for success. Joe's work is a testament to the idea that the more you give, the more you get. This is about the human side of the law, something that others may be out of touch with. Joe is vulnerable, earnest, and passionate about making a difference in other people's lives, case by case.
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"I wouldn't change an hour of it. It was an absolute two-year adrenaline rush." - Mark O'Mara
How does it feel to be the most famous defense attorney in America?
How did Mark balance the challenging Zimmerman defense with the intense media scrutiny of the highest-profile case in the country?
What's the problem with today's juvenile justice system?
Which personal traits allow Mark to keep calm in the courtroom?
What are the dangers of trial by media?
How can attorneys continue to beat their professional goals and keep pushing the limits?
Representing Zimmerman In The Case That Gripped America Mark O'Mara became a household name in 2012 when he signed on as the defense attorney for the infamous George Zimmerman. This career-defining case captured the attention of millions and changed his career forever. In this episode, Mark dives deep into the pressures of being a lawyer thrust into the public eye — and how that challenge drove him to succeed. The Lawyer At The Eye Of The Storm Attorneys are used to being under scrutiny from their clients and peers in the legal community, but the Zimmerman case took it to a whole new level. Mark was at the center of a tense — and sometimes dangerous — situation that generated a level of societal resonance that nobody could have predicted. The media and the American public were attentive to the narrative, and O’Mara’s peers questioned why he'd even take the case. Mark explains how he dealt with the media in a way that was sensitive both to the criminal justice system and to the societal pressures — a gold standard approach that is relevant for attorneys countrywide who manage high-profile cases. Mindset & Drive: The Calm Of The Courtroom While other trial lawyers feel the heat in the courtroom, Mark thrives in a high-stress environment. This is his lifetime vocation — so when he’s firing on all cylinders, when every neuron is focused on that winning argument, that’s Mark’s sweet spot. The drive, mindset, and motivation Mark embodies extend far further than any one trial. He has a career-spanning track record of successfully taking on challenging cases in order to test his capabilities and to be the best defense lawyer he can possibly be. Key takeaways:
If you want to be the best criminal defense lawyer you can be, remember the reason you exist: to protect the values of the constitution. Mark is a passionate believer that defense attorneys are liberty's last champion. According to Mark, defense lawyers that aren't leveraging ALL of their skills, intellect, and expertise to take on challenging cases should start looking for a new career path.
In career-defining “make or break” moments, you get to see what kind of attorney someone really is. With his ethics and practices under scrutiny, Mark showed the world that he is driven by challenge, that he runs a tight ship in his organization, and that he is energized by the people around him. Behind every successful leader in the legal industry, there’s a host of supportive and dedicated associates, family members, and partners — and Mark is proud to sing their praises.
Through his work with several non-profits, Mark is committed to addressing some of the entrenched issues in the American justice system. He details how the juvenile system as it stands creates a breeding ground for future criminals — and the transformational interventions he wants to see implemented. For Mark it's a win for all parties: we spend less money putting juveniles in prison and more money on creating the better society we'd all like to be a part of.
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"People complain as if their standards are high and lead as if their standards are low, and you can't have both." - Cy Wakeman
How much time are you wasting on drama and emotional waste in the workplace?
Why are employee engagement surveys a waste of time?
How do you know if a team member is a good candidate for change?
And when should you cut your losses and move on?
How Cy Wakeman Promotes The Ego-Free Office Cy Wakeman is a workplace drama expert, leadership & team culture consultant, a New York Times best-selling author, and a sought-after speaker with 25 years of expertise. She spends her time training world-class leaders how to craft the ideal, profitable, and ego-free organization by hacking the hiring process, deriving true employee engagement, and putting energy, time, and money in all the right places. Why Drama Is Eating Up Our Working Hours According to Cy's extensive research, the average team member spends 2 hours and 26 minutes a day in drama. That's 816 hours a year of lost productivity — per person in your organization! Cy says drama is really emotional waste (i.e. energy that's being taken away from results or happiness and dumped into drama behaviors). We see this at work in terms of scorekeeping, venting, blaming, resisting changes, holding the organization hostage, and giving terroristic demands. The good news is, these behaviors are demonstrable and measurable — and Cy is all too happy to give us her academic insight on how to wrangle those metrics in your law firm The High Accountability - Low Accountability Conundrum A law firm’s C-suite, leaders, and upper managers only have a limited number of hours in the day — even fewer if you're dealing with workplace drama. Most teams consist of a blend of high, mid, and low accountable employees, so it can be tough to devote the appropriate amount of time to all team members in each category. Cy argues that a fair leader will spend time with all employees on the spectrum — but when it comes to low accountables, the focus should be firmly on performance management, not coaching, cajoling, or bargaining. Key takeaways:
Game changing leaders should limit the liberties that rockstar team members take. Cy explains why no single employee — however talented they may be — should have the power to hold a business hostage. There are more factors at play than just specialized knowledge and achievements. What is that individual's true costs, aside from their salary and benefits? What's their hassle factor? Their drama quotient? Cy tells us how to measure the real price of talent — and what we should do if it's too high!
Employee engagement is paramount in the competitive contemporary jobs market, but Cy says organizations need a wake-up call when it comes to engaging their workforce. Ping-pong tables, waterslides, and over-the-top employee benefits equate to buying love — and that's not sustainable. Instead, Cy explains how to elevate your employee satisfaction by creating a respectful environment that is high in accountability.
Has your law firm got mediocre results? That's just fine, says Cy, but you need to quit lying about it. If average results are your reality and you're not planning on overhauling your company, then you'll need to make peace with it. She says that leaders complain like their standards are high, but behave as if their standards are low — and that it's impossible to have both. If you want to get out of a rut, you might be in need of a healthy dose of reality-based leadership in your firm.
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Cy Wakeman: "No Ego: How Leaders Can Cut the Cost of Workplace Drama, End Entitlement, and Drive Big Results"
"I like the idea of lawyers not even touching the technology because — let's be honest — they're the ones that f*** it up." -Anthony Johnson
How does a data-driven attorney approach marketing, hiring, and “the human element” of running a law firm?
Why should firms share their data with their rivals?
Can you be both a great business owner and a great lawyer?
Attorney, Entrepreneur, Digital Strategist, Futurist Most people don't understand what Anthony Johnson does — and those who do believe he's either crazy, brilliant, or a combination of the two. A computer science undergrad with a background in software and SaaS, AJ made his way into the legal world in an unlikely way. Fresh out of law school and working out of his closet, his understanding of digital marketing drove his firm to become the leading firm in Arkansas on Google Places. The catch? He hadn't yet tried a case. Years later, AJ has become a true pioneer in the legal world thanks to his unique mindset and innovative approach to business. Data in the Legal Landscape AJ is data-driven, pure and simple. His office is filled with monitors displaying metrics, analytics, and modeling dashboards, and he spends a huge amount of time thinking about how we use data today — and what the future will look like. We discuss the key considerations that law firms need to contend with around data management and privacy, and talk about why law firm leaders should start reading up on cryptocurrency now. Measuring the Intangible Savvy marketing is part and parcel of AJ's strategic approach, although it's ironically one of the most difficult business factors to measure in terms of clear, tangible return on investment. AJ and Michael discuss why the biggest law firm advertising spenders reap big results — and how small firms can hack the digital marketplace to start making gains. Key Takeaways:
When it comes to competition, your mindset matters. AJ looks to other firms as rivals, not competitors, creating an environment where law firms can grow and explore new territories together. This bold approach means keeping your personal leadership skills sharp and growing as a firm — while simultaneously raising the bar for all attorneys.
Company culture can be cultivated, but AJ firmly believes that people are either on your team...or they're out of it. AJ won't keep a staff member longer than necessary because if they're not happy being there, you're fundamentally holding them back from finding the next position that could be perfect for them. That said, AJ's team is one of the most engaged around, and he lets us in on what he does to create that all-important employee experience, empower people as part of the process, and foster a sense of purpose and belonging.
AJ has myriad predictions about the future of the legal industry and tech, but the one he's most convinced of is a progressive decoupling of attorneys from paralegal and adjacent roles. He believes that, with automation on the rise, attorneys will be valued for their thought leadership and expertise, with less about "cracking the whip on paralegals and running a sweatshop."
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"The secret to gaining the upper hand and a negotiation is giving the other side the illusion of control.” -Chris Voss
How can FBI hostage negotiation techniques level-up your leadership?
Why are emotional intelligence and tactical empathy the sharpest tools?
What is the 'Oprah rule' and why should you live your life by it?
Hostage Negotiations: From The FBI To The Boardroom Chris Voss, former Lead International Kidnapping Negotiator for the FBI, and current CEO and The Black Swan Group, has had an action-packed career. He started out as a beat cop in New York City and moved laterally into hostage negotiations, thanks to his insatiable attitude to learning, and his insightful understanding of the human condition. How Law Firm Leaders Can Level-Up Their Negotiation Skills Over the years, Chris has worked with and trained some of the world's leading negotiators, entrepreneurs and business leaders. So what do all these people have in common? One greatly underestimated skill ties all these people together: emotional intelligence. Do you have it, or do you need to work on it? Chris explains why it's so vital, and how it can lead to the ultimate collaboration, whether you're negotiating fees, or handling a case. The Link Between Tactical Empathy In Business And Neuroscience In the words of Chris Voss: "Tactical empathy. It's low maintenance and it works". But what exactly is this so-called Jedi mind trick? Chris explains how negotiation strategies are linked to cognitive empathy, and how his theory of tactical empathy is evidenced in our scientific understanding of how our brains function. Key takeaways:
The greatest hack for any budding law firm negotiator is a mindset of discovery. Chris' natural curiosity has worked in his favor in hostage negotiations, and throughout his career. Although Chris has honed his skills over the years, this mindset can be taught and cultivated. Like any skill worth having, it takes dedication, but Chris lets us in on a few daily practices that can start you on the road to masterful negotiation.
One trick to gaining the upper hand in negotiations is to give your counterpart the illusion of control. Chris explains how to plant seeds of doubt in order to make your adversary think twice. This isn't about mind-manipulation or leading someone astray, it's about creating a favorable situation so that you can avoid being taken advantage of - highly applicable to the legal landscape, from the boardroom to the courtroom.
Chris Voss lives his life by the Oprah rule - pull out when you need to, but always leave the door open. The last impression is the lasting impression, and by exiting professionally and politely you always leave space for further collaboration if desired. So what if someone doesn't let you leave politely? Chris breaks down this predatory move and explains what your next course of action should be.
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"Never Split The Difference: Negotiating As If Your Life Depended On It" by Chris Voss
"I can't imagine someone else being the most recognizable person or the number one law firm in Alabama. Not on my watch." -Alexander Shunnarah
How did a personal injury lawyer become the best-known face in all of Alabama?
What can football coach Nick Saban teach us about law firm leadership?
And why does Alexander Shunnarah play the legal marketing long game?
The Attorney That Launched 1,000 Memes Born and raised in Birmingham, Alabama, Alexander Shunnarah has become one of the most recognizable faces in the state and beyond thanks to his billboards — two thousand of them and counting — and his slogan: “Call me, Alabama.” Shunnarah’s billboards have become so popular they've spawned thousands of memes and even Facebook fan pages. In this episode of The Game Changing Attorney Podcast, Alex discusses what he does to keep his fingers on the pulse of his business and why he's always ready to adapt and improve his marketing strategy. Calculated Risk And Reinvestment Many law firm owners must play a balancing act between profit and reinvestment — a difficult task that can be exacerbated by fluctuations of the stock market and the local business competition they come up against. Alexander Shunnarah brings us his wisdom on how to take calculated risks and when it's time go all-in on legal advertising. Plus, we discuss how a little bit of fear can be the ideal driving force to elevate an attorney in a crowded market like personal injury law. Fishing For Marlins The one thing that has set Alexander Shunnarah apart is his insatiable and uncompromising business attitude. He believes in constant self-reflection, which drives him to be a better CEO and leader. While the competition is sleeping, Alexander Shunnarah is driving change in his firm through the early hours of the morning. And while some lawyers take vacations, Alexander Shunnarah goes fishing for marlins... Key takeaways:
Despite being a billboard marketing guru, Alexander Shunnarah is also a fierce advocate for digital marketing in the legal space. But just how does the modern law firm balance their monetary efforts? Alex demonstrates that by understanding that brand is king, firms can optimize their strategies to present one coherent vision.
Alex is the kind of law firm leader that still shows up to the office early every morning. He talks to us about making space within a business for teaching and learning moments. Plus, we uncover his methods to drive employee engagement by setting a consistently high standard of duty and responsibility throughout his firm.
It's notoriously difficult to follow where a lead has come from, particularly for services with limited or one-time buying cycles. Alex gives us his thoughts on why personal injury firms need to take inspiration from Coca Cola and Ferrari — and how investment into brand equity can pay off in the long run.
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Alex Shunnarah Personal Injury Attorneys
Alex Shunnarah LinkedIn
"We don't get what we want. We get what we're committed to." - Hal Elrod
Why should businesses practice acceptance in the wake of crises like the coronavirus?
How does taking responsibility for our inner world enable us to be more competitive?
Which two seemingly obvious concepts are the secrets behind all successful industry leaders?
Personal And Professional Transformation Hal Elrod is a motivational speaker and best-selling author of The Miracle Morning. His work has turned a community of growth-minded individuals across the world on to a new way of tackling life's challenges. The message of hope and transformation Hal prescribes to can have a lasting impact on our business and personal lives. This motivation stems from what he calls his rock bottoms. From a tragic car accident to a battle with cancer, and riding out the recession, Hal shows us that cultivating a game-changing mindset makes the improbable obtainable. The New Affirmations For Results-Driven Individuals If we start looking at our own unlimited potential, all it takes is a solid set of practices and routines to see performance improvements in all areas of life. Hal champions the SAVERS routine, and the one technique that tops his list is also the most misunderstood: affirmations. This isn't standing in front of a mirror saying "Money is flowing to me!". Instead of cultivating dishonesty within our subconscious, Hal explains the importance of time management, why committed and actionable affirmations help us to achieve tangible results. Never Regretting The Journey Periods of adversity are part and parcel of playing the long game. Hal explains how individuals and professionals can use experiences as a learning curve to growth hack. We explore how the resolve and adaptability practiced during challenging times can elevate a firm's offering, and make a business leader into a true game-changer. Key takeaways:
In catastrophic circumstances, such as the financial instability businesses are experiencing as a result of the coronavirus-borne Covid-19, leaders should follow the path to acceptance. Hal explains that a daily dose of reality will allow businesses to react quickly, maintain employee engagement, and move on to the next growth opportunity, with three actionable steps.
Successful individuals cultivate a mindset that takes responsibility for their inner world. Drawing comparison's to his life post-financial crash, Hal explains that self-care is the primary and most important touchstone for where personal and professional growth.
Hal's Miracle Equation breaks down into two seemingly simple concepts: unwavering faith and extraordinary effort. It's a guarantee that all highly successful law firm leaders are practicing these two rules, even if they aren't conscious of it. Hal demonstrates each concept and explains their application in everything from management and hiring, to entrepreneurship and running your firm like a business.
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The Game Changing Attorney Podcast
Michael Mogill Twitter
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Hal Elrod Website
Hal Elrod LinkedIn
The Miracle Morning
The Miracle Equation
"We are dealing with something that we haven't seen in our lifetime, but we're going to get through this" - Dr. Jason Valadao
What is COVID-19, and how worried do we really need to be?
Could the United States have responded differently to the coronavirus?
How can law firm leaders leverage this unique challenge?
Why does poor sleep hygiene elicit our flight or fight response?
How can you use the quarantine to health-check your personal and professional life?
Dr. Jason Valadão is a family medicine and board certified sports medicine doctor, and he has been an active naval officer for over 20 years. Fake news is having a field day, and communications about the coronavirus are rife with misinformation. As a medical professional with boots on the ground, Jason gives us the fundamental facts about COVID-19. His unique perspective from the intersection of medical and military institutions touches on personal health, security, the government response to the crisis, and why this isn't just the flu.
Business Crisis Management & Employee Engagement Businesses have been thrust into crisis management mode, hastily putting contingency plans into action. Small businesses and law firms are suffering cash flow issues, while larger companies are at the mercy of the stock market. Taking inspiration from the military model, Dr. Jason believes this is the moment for leaders to get creative. We discuss management strategies, the importance of internal communications, and how employee engagement can unearth hidden, valuable skillsets.
Audit Your Personal Health; Level Up Your Performance In times of crisis, entrepreneurs and leaders often let their personal health take the back seat. Jason talks fitness and home exercise from a medical standpoint. We dive deep into the mental and physical ramifications of poor sleep hygiene, and why the coronavirus quarantine could be the perfect time to reconsider your health habits.
Links & Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
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Crisp Video Website
Crisp Video Twitter
Crisp Video LinkedIn
"I don't think anybody could wipe me out. I don't think anyone works harder than me." - John Morgan.
How do our experiences in our formative years affect law firm leadership style? Why should you give something for free without expecting returns? Exactly how much money should a law firm be investing in marketing and advertising in 2020? What does the future of the legal landscape look like?
The Face Of Personal Injury Law Advertising John Morgan founded Morgan & Morgan in Orlando, Florida, in 1988. Since its beginning with just two lawyers, the firm has grown to over 700 attorneys with a range of practices. John has become the face of personal injury law in the United States through his inventive law firm advertising, growth mindset, and entrepreneurial leadership. The law firm growth management approach pioneered by John Morgan has made him an authority of law and of business. The level of uncertainty in business due to the COVID-19 health crisis makes John's insights and experience particularly pertinent at this time.
Morgan & Morgan's Exponential Growth Strategy John's approach to running his law firm was forged in his early years as a paperboy, a first job shared by other business moguls such as Oprah Winfrey, Jack Welch, and Warren Buffet. His career has been centered around his slogan "For the People," which translates into a non-negotiable attitude towards putting his clients first. Thanks to carefully calculated risks and investments along the way, Morgan & Morgan rapidly grew from a small Florida firm to a national powerhouse. John gives us the rundown on how you'll know when your firm has plateaued in a certain region and how to identify the next market with growth potential.
The Success Mindset Transforming The Legal Landscape Game changing attorneys have one thing in common: an insatiable hunger to succeed. John's inspirational drive comes from a dedication from his family, his deep-rooted success mindset that permeates his ethos, and his desire to change the future of the legal landscape for the better. In The Game Changing Attorney Podcast, Michael Mogill, Founder and CEO of Crisp Video, sits down with innovative market leaders from the legal industry and beyond — to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
Key takeaways:
How can an attorney or law firm expand into new markets? Innovation in the legal landscape relies on obtaining and aligning yourself with a key partner. As a specialist in personal injury law, John sought out entrepreneurial attorneys to expand his firm in the areas of medical malpractice, defective products, and specialist areas such as mesothelioma. He let us in on how he goes about hiring and how he measures dedication.
What's the entrepreneurial secret that grew Morgan & Morgan from just 2 attorneys to over 700 in 2020? John says his strategy on how to grow a law firm, is less about tactics and more about mindset. John takes us through what it means to be hungry enough, how to know when to reinvest back into a business, when to cut your losses, and why you should go all in on marketing and advertising.
John believes the future of law firm management will be a model in which public companies own law firms. He calls for an end to billable time, particularly within commercial litigation, instead envisioning a future of single prices for services. So what does that mean for the law firms of tomorrow? Should we be worried, or is this the legal revolution we've all been waiting for?
Links & Resources
The Game Changing Attorney Podcast
Michael Mogill Facebook
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Crisp Video Website
Crisp Video Twitter
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Morgan & Morgan Website
John Morgan on LinkedIn
You Can't Teach Hungry — book by John Morgan
Introducing The Game Changing Attorney Podcast, launching April 2020.
For more information, visit http://www.gamechangingattorney.com