Systematic Magic with Vance Morris: Recent Episodes
Vance Morris
7 Magic Keys to Disnify your business. Out Serve, Out Price and Out Market Your competition in any economy.
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, DeliverServiceNow.com
On this episode, I get to talk with Tim Croll, who has mastered something I love; Serious Play. We talk extensively about:
- The importance of bridging the gap between knowledge (theory) and wisdom (application).
- Stephen Covey Jr.’s concept of "The Speed of Trust" and its ripples.
- Emotional intelligence in practice: example of Chewy.com’s empathetic customer service.
- Importance of emotional intelligence in establishing meaningful connections with customers.
- Difference between a mission statement and the true mission of a business.
- The importance of personal development to keep pace with business growth.
About Tim: In a world of boring leadership and strategy sessions…. One man stands alone, connecting the complex strategies into easy to understand practical application. (betcha read that in movie voice)
Knowledge is great, I have been certified with multiple coaching programs and hold a Masters in Leadership. But it is the experience that allows us to apply the knowledge into wisdom. I was a contestant on LEGO Masters Season 2 (one of the highest watched reality shows) and this gave me the opportunity to share many of my life experiences, tying together the knowledge of leadership with the wisdom of action. I have had the opportunity to own my business, work in the corporate world and build E-commerce companies into multi-million dollar monthly sales.
But the passion I hold is how to inspire individuals to grow both in their personal and professional lives. To find their purpose and pursue it with all their energy. This impact on others is what motivates and drives my decisions and actions. I do this through LEGO, using ‘serious play’ methods to facilitate learning sessions that change people’s lives. www.timcroll.com
This episode, Vance is joined by marketing and customer relationship expert Meredith Rhoades. While we talk a lot about marketing and customers, the big take away is the necessity that every small business have a CRM (customer relations management) system. even if it is just a spreadsheet
Meredith Rhoades, a Business Advisor with Thryv for over 19 years helping hundreds of local small businesses with their advertising, marketing, websites, social media management, business software and CRM as well as search engine optimization. As there are many options and it can be quite overwhelming, Meredith works with the client to create the best solution for their business. Meredith is focused on helping small to medium size business owners maintain and grow their market share through affordable, state-of-the-art business automation software and leads solutions. She has a 19 year old daughter, 17 year old son and three cats. She has worked for the same company since 1996 –the methods have changed but the mission is the same—to help small business succeed.Links:
My Digitial Business Card
meredith.rhoades@thryv.com
https://m.facebook.com/meredithbusinessadvisor
https://www.instagram.com/meredithbusinessadvisor/
http://linkedin.com/in/meredith-rhoades-aa1aab46
Vance interviews Morry Zelcovitch, The World's First And Only Brainwave Entrainment Engineer
As a child Morry had many problems ranging from hearing thousands of voices in his head to severe depression. He also had a very big mouth, was always getting into trouble and was unbelievably accident prone.
Something inside him made him start looking into the brainwave entrainment field when he began to observe that sometimes, time would seem to move faster and more pleasantly than other times. He eventually made the connection that when time seemed to move quicker the sounds, he was hearing were more rhythmic in nature. And when time seemed to painfully stand still, the surrounding sounds were far more disjointed.
After many years of using other people’s products, with some limited success, he was determined to figure out why these recordings seemed to work only in a minor way, when all of the research he read suggested the effects should be more dominant than what he was experiencing.
He decided that the best route to understanding was learning at the feet of an expert in the field. So he contacted the worlds foremost expert in the field of brainwave entrainment and discovered some invaluable secrets that he could not get anywhere else.
Now he has conquered those extra voices in his head and severe depression, and his mission in life is to help others improve the quality of their lives without the use of dangerous and habit-forming drugs.
Morry Zelcovitch
The World's First And Only Brainwave Entrainment Engineer
Skype - morryzelco
https://www.linktr.ee/morryzelco
Daryl Dexter is known for creating or fixing the user experience when it comes to technology. He was brought into Synchrony at the time to enhance the whole mobile experience from your phone or a tablet, if the cashier is using a tablet, I like to simplify that experience as much as humanly possible. It's not fun getting a credit card.
daryldexter.com or area87.io are the best ways to get in touch with Daryl.
Vance Morris is a Walt Disney World Resort ManagementAlumni, having spent 10 years as a leader in the Resorts. He runs the only XPerience Systems & Direct Response Marketing business on the planet. Here he coaches companies to create XPerience Service Systems and then monetize them through direct response marketing. LongestReigning Marketer of the Year (2015-2019) , GKIC/NOBS/MM & Dan Kennedy Award Winner. Vance can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com.
Vance interviews Rich Hall, Certified Exit Planning Advisor (CEPA) with Silver Fox Advisors, who specialize in small and mid-market business growth and exit preparation advisory services.
Rich answers these questions about preparing to exit your business:
- What’s this transition of wealth you’re talking about?
Baby Boomers own about 2/3 of all privately held businesses. Over the next 2 decades, they’ll be looking to sell or transfer their business so they can retire. That’s estimated at $7 Trillion of wealth will potentially transfer to someone else.
- If the business is generating positive income, what are some reasons why it won’t sell?
Too much dependence on the owner, Too high a concentration of clients (20% of revenue from single client or client group), Services company that relies on people that may leave if owner sells
- for the business owners out there, what should they be doing?
First, they need to get a picture of what the company is truly worth. It may be worth more than they think or a lot less. Most companies today are valued by a multiple of EBITDA (a form of net profit), They should also look at the company from a buyer’s perspective. What would be the value from a pure investor? What gaps exist in people, processes, systems, sales/marketing, etc.
To find out more, Rich can be reached here: www.richhallgroup.com
+1.713.301.5606
Thanks for listening to the Systematic Magic Podcast. If you like what you heard, go to our website: Deliver Service Now .com so you do not miss a single strategy.
Join Vance’s crusade to eliminate poor client or patient experiences around the world. Go to Deliver Service Now .com right now
Arliss is an amazing business consultant that truly wants to see businesses grow. She specializes in organization, process, and streamlining operations so that entrepreneurs can get out and have more fun. Her business is based in Hawaii but has clients all over the US. She is known as The Ideas Queen as she is an outside the box thinker. She loves working with business owners that are hungry for knowledge and are lifelong learners. She can be reached at www.soullutions.com or here is a link to sign up for a free Business Coaching Session or to gift a free coaching session to someone who would benefit from it:
https://calendly.com/soullutions/30min
💵 FREE Customer Service / Customer Experience Tips: 👉 https://www.deliverservicenow.com
| Customer experience coaching and training strategies, skills & tips from Vance Morris the only The ONLY Client Experience & Direct Response Marketing Strategist on the Planet , to help you create memorable experiences for customers AND employees. These skills will have you attracting your ideal clients (one’s that stay, pay and refer) have engaged employees, and make more money. 💻 RESOURCES MENTIONED IN THIS VIDEO: ▸ https://www.DeliverServiceNow.com
ABOUT Vance Morris
===================
Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.
When you are in a commodity business, how and when do you separate yourself from the competition? Right at the beginning and with a gift.
In this episode, I breakdown a marvelous gift that Dog Groomer, Allison Pearson, gives to new clients in order to welcome them and make them feel special.
She has done a marvelous job including many items that don't even have to do with dog grooming!
💵 FREE Customer Service / Customer Experience Tips: 👉 https://www.deliverservicenow.com
| Customer experience coaching and training strategies, skills & tips from Vance Morris the only The ONLY Client Experience & Direct Response Marketing Strategist on the Planet , to help you create memorable experiences for customers AND employees. These skills will have you attracting your ideal clients (one’s that stay, pay and refer) have engaged employees, and make more money.
💻 RESOURCES MENTIONED IN THIS VIDEO: ▸ https://www.DeliverServiceNow.com
customerexperience#clientexperience #customerservice #customerservicetraining #Disneytraining
In this episode
- Vance Morris, host of the Systematic Magic Podcast, discusses the negative impact of processes and procedures that make it harder for customers to do business with a company. He calls this the "sales and service prevention department," and shares examples of his own frustrating experiences in a shoe store and at an airport.
- Morris emphasizes the importance of making business processes easier for customers, rather than creating unnecessary barriers. While he recognizes the value of having procedures in place, he encourages companies to reevaluate any policies that may be hindering sales or customer service.
- Morris also promotes his new magazine, The Experience Report, which provides news and marketing strategies for businesses looking to improve the customer experience. He encourages listeners to implement the strategies discussed on his podcast and in his magazine to eliminate poor client experiences.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
We all have a special gift. During this episode, Vance interviews Jonathan Adrien, a motivational speaker and a thought leader in leadership development and youth empowerment. He holds a Master’s degree from Penn State University in Leadership Development.He can be reached at https://www.motivationbyjon.com/
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
A little bit of a different podcast this week. I interview Alexis Sonder with the J.Galt company about the importance of creating and maintaining business credit, as opposed to personal. Alexis takes you step by step through the process
Alexis worked for Louis Vuitton in sales and merchandising for the stores in Pennsylvania, New York, DC, Virginia and Maryland. It is there that she received world class sales training that money could never buy which helped to elevate her idea of customer service and it’s also where she learned how to create the ultimate customer experience.
With all of this business experience and desire to be her own boss, in January 2023 she started her own business funding consulting practice consulting small businesses. As a certified business credit specialist, she understands the importance of separating personal finances from business credit. She can help small to medium size businesses build a robust credit profile on the EIN number attached to their LLC, so they can fund their business without ever risking their personal credit.
She can be reached at asonder@jgalt.io / https://jgalt.io/asonder / Or text her at 610.733.7343
Vance Morris
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Do you need a cash flow surge? Listen for a Disney strategy you can adapt into your business that will generate an immediate flow of cash, leads or prospects.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
When does human stupidity end?
Nursery school? Grade school? High School? PhD?
Apparently, stupidity only ends when you are dead.
After a volcano erupted a couple days ago, tsunami warnings were posted for the the entire west coast of the US. Instead of evacuations and people flocking to the interior of the country, to say.... South Dakota, these numbknuckles (not trump) ran towards the ocean!
How is Vance going to transition from tsunami chasing dunce-like nincompoops to a client experience or marketing lesson? Great question, glad you asked.
I am not really sure.....
....... Give me a sec.......
Well, I suppose this is a great example of 'compelling'. Of which your marketing needs to be.
What is compelling?
Listen in.....
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
failure orientation mostly found in business owners, not entrepreneurs is when people are controlled by external circumstances. This happens to many mom and pops. They give up the minute Walmart puts up the coming soon sign on any empty lot.
They curl up into the fetal position, cry woe's me and hide behind mommy's apron. Entrepreneurs are not wired that way. Just listen as a mom&pop chicken place tries to take on CFA
Check out : https://www.deliverservicenow.com/vance-morris-magic-of-disney/ where I reveal the other 6 Magic Keys to Disnifying your business.
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
A-list copywriter, Jack Turk, joins the Systematic Magic Podcast to reveal how to write killer copy fast. For more on Jack, Click here: https://writekillercopyfast.com/info/headlinereport/report/
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Scott Whitaker, Founder of Membership Multipliers joins Vance for a conversation about creating a membership program and how to retain them. Scott can be found at https://www.membershipMultipliers.com
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
What is the first thing people encounter with your business or practice? Think about it. What's the first thing. Do you, how them, even before they get to the first interaction with you or your team, every business should be about the details. I mean, one small oversight could be the beginning of the end of your business. You need to be unwavering. You need to demand adherence to the details that you've set up in your business.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
There is so much fake news out there... Yep, it is still there. Be careful who you listen to. Verify your information before you publish
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
customerservice How can you have a customer service department without service?
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Deliver Service Now
There is a customer service lesson here, I promise. Just give me a few sentences to set it up…
If you are going into a job interview or to fill out an application, there are just certain things you should know or have with you. Your phone number is one of them.
I was sitting in the lobby of the oil change place when an applicant came in for an application. There was a lot wrong with this picture. Now before you slam me on making fun of this guy or his situation, there were many things he could have done to make a better presentation.
First, he was not the first one through the door. It was a stroller with a sleeping, snotty child. He entered the building with great difficulty. He was dressed in a crooked baseball cap and jeans where the waist size was 4 inches bigger than his waist. The jeans were worn well below his buttocks.
· If I were looking for a job, I would have at least wiped the kids nose and at most found someone to watch him while I went job hunting; family, relative, friend, someone…
· Crooked hat and droopy jeans? I would have refused to give him the application to start with.
Next, he asked for the application. He then fumbled around in his pockets for something to write with. He sheepishly asked the manager for a pen.
· Bring your own damn pen. If you can’t afford to buy one, banks have tons of them for free in their lobbies. Go steal one before you go job hunting.
Finally, the topper on this ice cream sundae of a disaster… The applicant had to ask the manager of the establishment to look at his caller ID while he called the manager, as he had no idea what his own phone number was. He asked; “Hey dude, what’s my number?”
There are just somethings on an application you know they are going to ask; your phone number is one of them. Asking someone to look at their caller ID so that they can give you the information you should already know is lazy and slothful.
I can see now why this guy was unemployed. He was making no effort to make a good impression.
My question to you is “Are you slacking on creating a great impression everyday for your customers or clients?” Every day should feel like a grand opening at your business. Everyone loves a grand opening. They are festive, fun and exciting.
Disney has a grand opening every day in the Magic Kingdom. It is called the rope drop. They lead a heard of guests to a particular spot on Main Street and make them wait behind a rope. They can see the freshly cleaned streets, the castle and smell the confectionery.
After a song, dance and daytime fireworks, the rope is dropped and the guests surge forward.
This happens EVERY DAY!
What can you do to have a grand opening feeling every day in your business?
Remember, you won't profit unless you implement.
Relationship nurturing through consistent, regular, meaningful and welcomed communication is the #1 strategy to businesses success… fortunate for you, not too many other companies are harnessing the power of a Client Newsletter.
If you’re in business to sell your services and products (big ‘duh’ statement here), you MUST be in regular and frequent communication with your current clients and prospects.
This is known by many terms including "Building Your Fence.". I prefer to build a Titanium Wall around my clients. Your wall is designed to keep your clients "IN" and your competitors, who are incessantly trying to steal your clients "OUT"!
- I have a client newsletter for both of my businesses
- Disney has MANY newsletters (D23 for example)
- Non-profits have newsletters (great for fundraising)
In the book, No B.S. Direct Marketing, author and marketing genius Dan Kennedy says: "My single biggest recommendation is the use of a monthly customer newsletter. Nothing, and I mean nothing, maintains your fence better."
Dollar for dollar, newsletters are the most effective marketing tool available. Plus, customers who read your newsletter are usually in a good position to do business with you again and recommend your product or service to others. And that’s where your new business comes from!
What makes news letters work?
Newsletters are not perceived in the same manner as are postcards, fliers, or other forms of direct mail marketing.
- Newsletters Help Keep Customers
- Newsletters Help Get New Customers
- Newsletters Help Build Credibility
- Newsletters Help You Stand Out from Your Competition
Your newsletter should contain content that makes your clients' lives better.
Think of it like Readers Digest Lite, but with bonus information. It should have interesting stories not about you. Yep, you heard me right, not about your company or your products. You want your client to actually read this thing. And if you have stories about how much suction your vacuum has or the price of wheat in Tupelo, no one will care. And no one will read it.
Stay tuned for next week, where I will cover what should be in your newsletter and how to construct it.
or more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
S
There are a LOT of moving parts when it comes to marketing your business online in an effective and cohesive way (SEO, PPC, Reputation, Online Directory Listings, Social Media, Video, Pay-Per-Lead Services and much, much more)
After decades of owning, managing and consulting with small businesses and carpet cleaning companies of all sizes, we have identified that there are only 3 Fundamental Components comprised of 8 Strategic Keys – that when activated – will predictability and consistently position any carpet cleaning company as the DOMINANT cleaning firm in their local marketplace.
Becoming seen as the local authority and market leader by your ideal target customers differentiates you from your competitors.
When you strategically combine powerful technology, responsive site design, multi service area technology, content creation, local SEO, SEM & social media marketing synergistically into the ultimate all-in-one local solution, you create a momentum that delivers maximum flow of calls, leads and profitability in your carpet cleaning company.
Click here for more: marketingmasters.com
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Credibility expert, Mike DeLon reveals how to build your credibility to stand out in a crowded marketplace.
http://thecredibilitycalculator.com/
Mike's trifecta of branding, book publishing and creating your podcast are the foundation to building your credibility.
We are all guilty of making a comment that we instantly regretted
Have you ever congratulated a women on her pregnancy only to find out that she, ahem, wasn't pregnant? There's no way to recover, no matter how hard you try.
But how about those times when someone says something inappropriate or offensive and has no clue that they've done it?
In these cases the damage is done, but no lesson is learned. For a business, their image can be tarnished, sometimes for ever, by a carelessly worded comment.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Discover how this Julliard trained world renowned jazz pianist created and grew an online business. What every entrepreneur needs to know about creating and growing an online business.
Willie reveals how he got 30,000 people to join his membership in just one month during the covid crisis. He also talks about what he is NOT doing.
His strategies for doubling and tripling down during times of crisis.
The three pillars of his business success
And he leaves up with a song he wrote for the love of his life.
Check out Willie at www.JazzEdge.com
Vance Morris is the Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Kia helps attorneys, professionals, and small business enterprises develop clear marketing messages, create stunning assets, and implement results driven campaigns seamlessly from concept to design to execution.
Kia discusses:
- The Power of Sales Systems and why she never deviates from the system
- Referral Systems: And not your typical referral... These are the BIG fish
- The biggest mistakes people make in their marketing design.
Kia can be found at: ZineGrapgics.com and MarketingAssetsAnalysis.com
Vance can be found at DeliverServiceNow.com
I was a part of a marketing summit last week hosted by Brian Kurtz, Titans Marketing and the Entrepreneur Empowerment Institute.
In this 20 minute interview, I reveal:
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How Walt Disney opened Disneyland, even though he was broke.
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How to be resourceful without resources
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What would Walt do during this pandemic?
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How to Disnify your business.
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Creating an experience out of the mundane
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And much more
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
My guest this week is the guru of guru's on email marketing, Ben Settle.
We won't be focusing on email per se, but it will come up. Instead, Ben reveals his strategies for building a story, character development and how to use storytelling to sell product and services.
If you find him to be an engaging fellow, (and why wouldn't you?) check out his website BenSettle.com
Humans have relied on story telling for thousands of years. From cavemen to Tom Clancy from the ancient Greeks to George Lucas. In this episode, Ben shares how to differentiate yourself and stop being a commodity.
Remember, you won't profit unless you implement.
Deliver Service Now
Think back to some of the companies you have done business with lately, especially the ones with the all too annoying “Customer Service Phone Hell”… Press one for this and two for that.
Recently, I had the displeasure of going through UPS’s “lack of customer service department” as they had delivered a rather large box to one of the other tenants in my building. So begins my epic struggle to navigate one of UPS’s “Service Prevention Departments”
You typically do not hear about the failures of Walt Disney. Some of his failures were minor like the time Walt previewed "Snow White and the Seven Dwarfs" at a college. The students walked out halfway through the movie. Walt was devastated and severely depressed. The truth was, the students only left because of a college curfew that was in place at the time.
One of his major failures was the premiere of Pinocchio. For the opening day movie, Walt had the catastrophic idea of using little people (midgets) dressed as Pinocchio dancing and greeting the children as they entered the theater.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
The one thing that really separates Disney from so many other companies, regardless of what industry you're in, is they have a mission. And I'm not talking about a mission statement. I'm talking a mission that the basic entry level employee can wrap their head around. And Disney's mission is make people happy and every employee can wrap their head around that.
Https//www.DeliverServiceNow.com
A little about Vance Morris and a big chunk on why systems are important to any business.
Like what you heard? Get Vance's daily Disney success strategies and tactics here: Https//www.DeliverServiceNow.com
Building Value and Rapport In A Time Of Crisis
Now may not be the time to sell, sell, sell. How would you feel if the only time you heard from a company was when they wanted to sell you something?
Many companies are focusing on survival, I get that. Nothing happens until something gets sold. But your clients and prospects are in the same boat. Do you think they want to be sold to right now?
Enter the conversation that is already happening in their minds.
You can use the Covid-19 to your advantage. And not in an evil manipulative way, but in a way that will benefit both you and your clients.
In my bricks-n-mortar business, Chem-Dry On The Shore (my carpet cleaning company), we are focused on adding value to our clients:
· We are running a MTV video contest. Win a free house of carpet cleaning. Clients and prospects can submit a music video featuring kids, grand kids, etc. All posted on my site. Winner to be chosen by my children. This is great to get families working together who may be bored out of their minds! Next week I will be doing an art / drawing contest with the same prize.
· I am also emailing my list DAILY! With updates on what to do while you are staying home. Clients LOVE it!
To be sure, I am also running a few promo's:
· Free roll of toilet paper with every job scheduled
· Free coffee and conversation with my technicians with every job scheduled (for those that are alone or lonely.)
We should be focusing on supporting our clients and creating value. It will be remembered long after this virus thing is over.
In my Disney consulting business, I am also supporting and adding value to my prospects and clients:
· Daily updates on what businesses can be doing to Disnify their businesses
· Sharing best practices from around the globe
· Teaching businesses how to profit in a down economy
· How to adapt and implement the Disney Experience in their business
Your clients will long remember how you supported them in this crisis. Your postcards and sales messages, not so much.
Vance Morris is author of the book "Systematic Magic, 7 Magic Keys To Disnify Any Business" as well as a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. He is also the longest reigning GKIC Marketer of the Year.
To get his daily tips on Disnifying your business, he can be reached at www.DeliverServiceNow.comor vance@deliverprofitsnow.com.
www.DeliverServiceNow.com
Vance Morris reveals how to build your business despite a tough economy.
Welcome to the Systematic Magic Podcast with Vance Morris.
How to Out-Serve, Out-Market, and Out-price your competition in any economy based on Vance’s 10 year career with the Walt Disney Company.
Every episode is jam packed with strategies, tactics and examples to propel your business to the next level.
The episodes are quick and to the point. You are meant to take action. As Vance says “You won’t profit unless you implement”.
Now, on to our episode….
From the Far Eastern Shore of Maryland
I was with a dentist client of mine a couple weeks ago. He was having trouble with complaints about his waiting room and reception team. When his patients were getting back to the treatment room, they were less than enthused and seemed to be downright grumpy.
“But we have scripts” he almost shouted at me. “My team knows what to do because I gave them scripts telling them exactly what to do and what to say”.
“When was the last time you inspected those scripts?”, I quizzed him.
Just because they have scripts, SOP’s or OJT’s doesn’t mean your employees are doing what they should be.
You need to inspect what you expect.
Now would be a good time to go do that.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Walt Disney once said: even if I’m the only one that notices, some things are still worth doing, because I need to be prideful to be motivated. I’m paraphrasing, but I’m close.
Part of “Magic Key #2, Details, Details, Details” from my special report “Systematic Magic”, talks about the need to have an obsession with the details. Walt was famous for his attention to every detail and he dictated that everyone was to have the same attention to detail that he did.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
Just because you say it is, doesn't mean it is. If you want to deliver luxury service, it cannot be done by merely placing the word "luxury" on the side of a plastic cup.
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com
"What time is the 3 o:clock parade" is not a stupid question. What is the question behind the question?
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business”
Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com .
For speaking engagements, please visit www.vancemorris.com