Pros & Content: Recent Episodes
Knotch
Anda Gansca, CEO and Co-Founder at Knotch, and Andrew Bolt, Chief Customer Officer at Knotch, sit down with marketing leaders to dive deep into their content journey. Together, they discuss effective strategies, proper measurement, and how to avoid being pigeonholed by traditional marketing assumptions.
Discover the blend of creativity and data-driven marketing in the modern era with Chantel Rapport, CMO of Upstart. As a leader at a pioneering AI company, Rapport delves into the role of AI in personalizing marketing strategies, the balance between creativity and data, and the pivotal shifts in the marketing landscape. Join host Andrew Bolton as they explore Rapport's career journey and insights on fostering a culture of debate, the balance between personalization and privacy, and the future of data-driven decision-making in marketing.
Don't miss out on this conversation to gain valuable strategies and tips to drive engagement and conversions.
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Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the marketing landscape. They also talk about the critical role of websites as key marketing tools. Tune in for insightful tips on building a coordinated growth strategy, boosting internal marketing, and using AI effectively in your marketing efforts.
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Khalid El Khatib, CMO at Stack Overflow, explores the dynamics of content and community marketing, AI's future role, and the rapid evolution of the marketing landscape. He emphasizes communication's importance, the optimistic influence of AI on efficiency, and the necessity for agility in a fast-paced marketing world. With practical insights on developers' excitement for AI, effective marketing approaches, and Gen Z's optimism for work-life balance, the episode provides a succinct overview of the changing face of marketing.
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This season we heard several examples of how marketers prove the return on investment for their marketing programs, vids, demos -- you name it. Phoebe Noce and Maddie Kessel join Ellen to review some of the most tangible takeaways. As marketers stare down warnings of a recession, it's crucial we get the data right to garner trust within the org and support our work when budget talks heat up.
At some point someone will come to you and ask, "Is it working?" and marketers need to reply with metrics that align to the organization's goals.
Interviews referenced in this episode...
- (03:44) Avi Bhatnagar: Be closely tied to the success metrics; how do your efforts impact the bottom line?
- (09:57) Corrina Owens: Know how your campaigns compare to the status quo or a control group
- (15:01) Blake Strozyk: Leading metrics to watch to determine if your program is working
Listen to more podcasts where you found this one, or visit knotch.com/podcast
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We've hosted an incredible season of demand generation, growth, and content marketers. Host Ellen Schwartze and Phoebe Noce (Director of Content, Knotch) review and summarize what we learned about measuring what matters in marketing.
- (02:08) - Middle-journey marketing metrics are a complex topic
- (06:56) - The right measurement framework sets the strategy
- (09:18) - Marketing campaigns are like spaghetti in two ways
- (13:46) - Self-reported attribution vs other models
- (17:26) - How to use marketing data to have conversations with leadership
- (19:23) - Have a hypothesis so you can prove what worked
- (22:03) - Knotch on Knotch: Seeing use cases lead to more conversions
- (25:16) - Leadership wants to see you justifying plans rationally.
- (26:28) - Knotch on Knotch: Tying marketing to conversions
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Chris Koehler (CMO, Box) and Anda Gansca discuss the intersection of data and content, and how to use both to fuel organizational growth. Chris's experience in B2B and B2C provides a unique perspective.
- (03:41) - Chris Koehler's path to CMO wasn't traditional
- (09:01) - What is the hardest thing to explain to non-marketers?
- (11:24) - Of all the functions Chris has run, which was the hardest?
- (13:09) - A CMO has to proactively reinvent and disrupt processes
- (15:29) - What prompts a CMO to change plans
- (18:49) - How marketing collaborates with teams for deeper insights
- (21:37) - Companies are stepping back to ask what works
- (24:31) - Where does the data team sit in relation to marketing?
- (28:26) - Failing fast still needs you have to measure it against what failure is.
- (29:55) - What is the decision making culture, and how does data play into it
- (31:38) - How do you think about the customer journey?
- (35:30) - The acquisition journey extends to customer success, too
- (37:54) - Upselling current customers will be reliable in tight economic conditions
- (39:33) - Customers will choose their own path, even if it's in the Metaverse
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A demand generation marketer has to know how their funnel is functioning, with indisputable data sets. Within her first few answers you’ll hear Ashley Emery, SVP of Demand Gen, is completely driven by data, and how to look under the hood of every stage of your customer acquisition funnel.
- (00:56) - Ashley's path to SVP of Demand Generation
- (02:54) - You cannot optimize for things you cannot measure.
- (05:03) - You can't do the fun stuff without money, and you can't get the money with out the numbers.
- (07:22) - Always ask, 'What are you trying to solve?" and evaluate if you have the right data.
- (09:31) - Three demand gen KPIs: lead volume, velocity, and close/won rate
- (13:54) - Marketing has to be responsible for the entirety of the funnel.
- (17:44) - Do you take a singular or aggregate view of marketing attribution data?
- (19:27) - What Ashley learned at Amazon: the data is just one side of the story
- (21:56) - You have to ask, "Okay, but why?" until you have a deep understanding
- (26:56) - What keeps Ashley up at night as a demand gen marketer?
- (28:50) - A great campaign connects to a customer's need in a compelling way
- (31:53) - Lightning Round!
- (33:58) - The takeaway: don't be intimidated by data
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Justin Steinman (CMO, Definitive Healthcare) & Anda Gansca (CEO, Knotch) discuss the intersection of data and content, and how to use both to move a business forward.
- 01:02 - Justin Steinman's path to CMO
- 07:45 - The importance of creating options in your career
- 09:20 - How Justin built products at Aetna post-CVS acquisition
- 12:00 - Taking Definitive Healthcare through IPO
- 15:45 - How Justin retained his entire team through an IPO
- 18:13 - Explaining marketing to non-marketers
- 19:23 - Why are marketers questioned about the value of marketing?
- 22:37 - A CMO needs to have clear, open metrics
- 25:46 - Maximizing a marketing budget for efficient growth
- 29:04 - How to respond if someone asks you to do more with the same budget
- 32:33 - Measuring what is not immediately quantifiable
- 35:04 - Tying marketing to business metrics beyond the funnel
- 36:52 - How can you measure content?
- 39:58 - Is content a cost center or a profit center?
- 42:28 - How one CMO is thinking about the next 12 months
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Ellen Schwartze is joined by Avi Bhatnagar, VP of Growth at Metallic. They discuss how marketers can claim their seat at the table; tying marketing to revenue and shared outcomes; and the tenacity a growth marketer needs to succeed.
- (02:16) - Marketers now have a seat at the revenue table, and must track success against business KPIs
- (04:18) - You have to constantly analyze what's happening.
- (05:10) - What are the "deep funnel" metrics Avi looks at?
- (06:58) - How can marketing work alongside revenue partners?
- (08:09) - What skills guide a growth marketer?
- (09:36) - You have to live and breathe the metrics in growth marketing.
- (11:51) - How do you instill confidence in the data you have?
- (15:12) - Show results, and measure in a way that is useful to the business beyond marketing
- (19:10) - A growth marketer is always chasing what's next
- (21:04) - Lightning Round!
- (24:15) - Now is the time for growth marketers to make their mark by making an impact.
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- (00:56) - About Kim's journey to being CMO
- (03:53) - Leading marketing at Coursera through IPO
- (07:28) - The most important thing to explain to non-marketers
- (15:33) - Deciding when to centralize on content
- (19:57) - How do you measure your own performance with data?
- (23:39) - The usability of data products
- (24:25) - Distinguishing the different functions of data
- (27:19) - Rollout of Coursera's Marketing Academy
- (29:27) - Making Coursera free for universities during COVID-19 was the right thing to do
- (32:56) - How leaders are fostering connection for remote workers
- (36:28) - One CMO's strategy for the next 12 months
- (38:37) - How are marketing tactics changing with the changing economy?
- (40:38) - Kim Caldbeck's advice for other CMOs and marketers
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Meredith Overmyer is a growth marketing consultant at Springframe. She and Ellen Schwartze chat about common misconceptions around the term “growth marketing”, her outline for a marketing ideation workshop to brainstorm and prioritize the next best thing to scale your business, and documenting your success metrics.
(02:52) - Growth is not hacking; it's a process
(06:53) - Document your hypothesis before you launch
(12:12) - Get unstuck by running an ideation workshop
(17:57) - Prioritize what you do with your ideas
(20:36) - Documenting your success metrics, budget, and team resources
(22:40) - Metrics have to anchor into business goals
(24:46) - The Lightning Round!
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- How did Tony get started in marketing?
- You need a broad understanding of all the stakeholders at your business
- Don't look for data to validate what you've already done.
- Senior leaders need to blend data and judgement.
- "I don't need data; I need insights. Tell me what I don't know."
- It takes courage and skill to gather data in a coherent way
- For low-consideration purchases, it's about delight, not loyalty.
- What can you do to make a less-loyal customer visit you one more time?
- How have you removed the fear of failure for your teams?
- "Brand" is elusive (and it's in an unsettled moment)
- How much of brand creation happens organically?
- People like to be discoverers
- What do the next 12 months look like for businesses and marketing budgets?
- You have to invest in content: a good story and good storyteller.
- Data is important beyond increasing confidence in decisions you've already made.
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As two pros who have spanned the full marketing-to-sales spectrum, Corrina Owens (ABM Manager, Gong) and Matt Cross (Growth Marketing, Knotch) discuss when, where, and how to use content strategically and efficiently to support the sales cycle.
- 02:03 - What is — and isn't — ABM (account-based marketing)?
- 05:24 - What makes for a strong marketing and sales relationship?
- 06:36 - Be aligned on objectives between marketing and sales. Don't create separate goals.
- 08:24 - How did ABM start at Gong?
- 12:39 - How do you know if your org is ready for ABM?
- 15:10 - Act as a steward of data and over-communicate findings, good and bad
- 16:02 - Do you create marketing programs with ABM, or switch to ABM entirely?
- 17:13 - Foster a flywheel of content between ABM and marketing teams
- 18:01 - Communication and feedback structures are keys to success.
- 19:13 - Understanding how content is working in the middle of the journey
- 21:09 - How do you identify what content is or isn't working in your ABM program?
- 24:39 - Content needs to hold the attention of the persona - even a CEO
- 32:29 - Proving the efficacy of your ABM program
- 35:29 - What type of content performs best within an ABM program?
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- 01:55 - Vineet's journey to CMO
- 05:00 - Marketing is growth.
- 07:23 - How to approach the work you can't measure
- 09:12 - How does data function in your team
- 12:15 - How do you think about the interplay between data, content, and decision-making
- 15:02 - Who is responsible for optimizing the full customer journey?
- 17:08 - Think of content relative to the part of the funnel you are trying to activate, and create appropriate goals
- 18:03 - What's going to change tactically in the next 12 months?
- 20:49 - Does growth still matter in the face of the economic forecast?
- 22:21 - Every CMO dreams of $0 investment for growth
- 23:17 - Three waves of marketing evolution
- 25:59 - Your marketing recipe has to constantly evolve
- 27:05 - We're in a new age where creativity AND data drive performance
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Kim Roman & Ellen Schwartze discuss strategies around one of the most important pieces in a conversion journey: the demo.
Are the right people watching? Is it providing value for your potential customers and—of course—your business?
Kim joined us to discuss strategy, data, efficacy, and on-demand ideas for web-based demos.
(PS, if you’re not in a biz with demos, there’s still tons of value here. Pretend that instead of demo we're saying “freemium trial”, “product video”, “get a quote”, “book an agent”, “request more information”... you get the idea.)
In this episode...
- Kim's background & career growth
- Data in personalization is key
- Where is the diminishing return on personalizing content?
- Don't personalize for personas; customize the journey for your audience's next best action
- Get your CMS data right from the beginning
- Setting demos up for the full funnel
- What KPIs indicate success or failure for demos??
- What additional context do you provide your sales team after someone engages with a demo?
- How Kim reacted to an email with the subject line, "Request a demo is dead."
- How do you know the demo is valuable to your audience?
- The Lightning Round
- Today demand gen is harder; prospects are smarter. How do you optimize for that?
- This #WeAreProspects commercial from Walnut.io made Kim LOL
- It's getting harder to generate results. New strategies and tactics will come from the next 12 months.
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Discussion from this episode includes...
- Where did Aimee's journey to CMO begin?
- Combining structure with creativity to build teams and a career
- Hiring the right people for a balance
- You have to be excited about what you're doing to have a fulfilling career
- It's not about the funnel, it's about the human on the other end
- What's the hardest thing to explain to non-marketers?
- Do you think tech is behind in understanding the importance of marketing?
- How do you use content to extend a customer's experience with your brand?
- Understand how to drive end-to-end customer interactions based on journeys
- High- or low-consideration, it's still about the heart of the customer
- The future of marketing is interconnectedness
- There's momentum in consumer products connected to humans, connected to data
- Motivate people with positive messages
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Camille Trent is building momentum as Head of Content at Dooly, as well as host of the Content Logistics podcast from Motion, where she chats with B2B marketers looking to build a content engine that drives revenue. And that's the name of this episode's game: Why content marketers must look further down the funnel to make the right decisions for their audience and grow their business. We covered attribution, content's role in demand gen, and making friends with your rev ops partners, too.
In this episode:
- About Camille and her role at Dooly
- What to consider in order to make the right decisions as a content marketer?
- How to speed up insights when you have limited data
- Nothing is better than talking to customers
- How does Camille approach attribution?
- Those 10 touch points you can't really see
- How do you tie content marketing to revenue if you haven't done it before?
- What happens when attribution data from different sources doesn't match?
- How do you share what you're doing with other teams within the organization?
- Is your role in content marketing slowly shifting into demand generation?
- Content needs to be data-driven
- All content marketers should be thinking like a growth marketer
- Career paths in content marketing
- The Lightning Round!
- Final Thoughts
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Skip to…
- (01:12) - How did Carla start her journey as a marketer?
- (03:59) - How has Carla navigated the career transition from CPG to the financial industry?
- (05:57) - Put the customer at the heart of marketing to make an impact.
- (07:16) - What's the hardest thing to explain to non-marketers about marketing?
- (08:02) - Marketing doesn't exist if it doesn't drive growth
- (09:23) - What is growth for a large brand?
- (12:22) - How Carla Hassan handled the Toys R Us bankruptcy while it was happening
- (14:54) - There are little failures every day; learn from them and use them to enrich yourself.
- (16:10) - Using data to make decisions, not prove something was a success.
- (18:41) - Why don't data teams think growth is their responsibility, too?
- (21:32) - What's the organizational structure for data and marketing at JPMorgan Chase?
- (24:31) - How can we use customer data appropriately, and in a relevant way?
- (26:36) - Using data internally for efficiency and feedback loops
- (29:39) - How do you think about content for the full journey?
- (33:28) - What changes in strategy will JPMorgan chase employ in the next 12 months?
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When you hear "repurpose your content" - do you think about pushing to multiple channels? Turns out, it can be deeper than that. Brooklin Nash and Sam Hembree, co-founders of Beam Content, explain how a solid piece of rock content can work up and down the funnel, with multiple goals and KPIs, for multiple audiences.
We also touch on the Great Gate Debate (working title 😏)—aka, whether content lives behind a form to generate leads—while possibly preventing otherwise-interested, early-funnel audiences from engaging.
- (00:54) - Brooklin Nash's background in content
- (01:57) - Sam Hembree's background in content
- (03:15) - What people call "repurposing" is actually "redistributing"
- (04:02) - What is "rock content"?
- (07:33) - Repurpose your content for social media: video clips, pull quotes, graphics, and other formats
- (09:33) - Your audience is inherently valuable
- (10:06) - The "to gate or not to gate" debate!
- (14:03) - Rock content can live in different channels and ALSO serve different parts of your B2B funnel
- (18:41) - Is it lead gen? demand gen? lead capture? building an audience? Help!
- (22:43) - Knowing your ICP means you can answer the right questions
- (27:43) - The Lightning Round
- (38:14) - What should listeners take away?
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- (00:42) – Steve’s background and career
- (04:53) – The shift from CMO to CEO (and back again)
- (07:55) – Marketing is shifting from depending on an agency to in-house analytics
- (10:49) – Difference of marketing high- vs low-consideration purchases
- (13:25) – Marketing analytics functions are critical
- (15:03) – How long is the customer journey?
- (18:06) – The difference in data vs analytics functions
- (21:37) – What’s the North Star business KPI?
- (24:34) – Content shines by creating a value exchange in a digital-first world
- (26:59) – Content is where marketing is going.
- (28:59) – Structuring a marketing team for content and ROI
- (35:52) – University of Phoenix has a reputation for being an early adopter of emerging and important technology
- (41:45) – Steve’s advice to someone starting a marketing career
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Tara Robertson joins us for the most meta topic this season: a podcast episode about podcasting! As host of Demand Gen Chat over at Chili Piper, Tara hosts her own stellar lineup of marketers. On this episode of Pros & Content, she and Ellen Schwartze get nerdy about the ins and outs of podcast production: inviting the right guests, building a following, and amplifying the content. Plus how to determine the right metrics to prove the ROI of a podcast.
- (00:58) – Tara’s background and journey to Chilipiper
- (02:40) – Why would someone in B2B want to make a podcast?
- (05:18) – How do you choose B2B podcast guests?
- (07:05) – How to choose topics for a B2B podcast
- (12:07) – How to repurpose, distribute, and amplify a B2B podcast
- (16:00) – How can you get on other podcasts?
- (18:37) – How do you know your podcast is working? What metrics can you look to?
- (20:11) – Podcasts are a notorious black hole of metrics.
- (23:16) – Make tactical decisions with the end goal in mind
- (26:18) – How do podcasts fit into your audience journey?
- (27:55) – Podcasts can serve your full funnel (including customers!)
- (29:24) – Podcasts are more cost-effective and easier to redistribute
- (30:16) – Podcasts are a long-game, evergreen play for ROI
- (31:08) – The Lightning Round!
- (36:12) – The takeaway: Podcasts strike the right balance of content and demand
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(01:29) - Jill Kramer's journey to CMCO at Accenture
(07:16) - One key lesson: Different people are driven by different things.
(10:00) - What's the hardest thing to explain to non-marketers?
(12:16) - Don't let marketing's contribution be over-simplified.
(14:47) - What role does data play and who do you share it with?
(17:35) - Look outside of marketing data to drive confidence.
(19:46) - Business data is less debatable than marketing data alone.
(22:34) - You deserve the right context to make decisions.
(23:27) - Teams focus on the beginning or end of a journey. There's a lot you miss if you don't see the middle.
(25:01) - How Accenture is trying to connect the journey data dots
(27:21) - All teams need the same source of truth, and to know how to take action on it.
(28:21) - It's not about "fail fast." Are you learning? Getting better data? New examples?
(30:26) - If you don't know your end goal, you're not ready to begin.
(33:00) - What lessons did you learn from 2020? What will change as Jill looks to the next 12 months?
(38:23) - Recession is another word for 'change.' The ability to change quickly, effectively, and efficiently will drive performance and growth.
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Blake Strozyk’s work in demand generation stems from his experience at Refine Labs, arguably a LinkedIn titan of thought leadership. Now at Transfix, he’s taking what he learned and sharing it with us. We discuss the three stages a marketer might find themselves in when launching a new demand generation program:
- Stage 1: Excitement
- Stage 2: Apprehension
- Stage 3: Decision Time
Skip to...
- (03:27) - What are the three stages of starting a new demand generation program?
- (09:14) - Activity does not equal accomplishment. Don't wind up with meaningless metrics!
- (10:12) - Stage 1: Excitement. Establish a baseline and communicate expectations.
- (12:52) - Stage 2: Apprehension. Everyone wants to treat B2B like B2C.
- (15:21) - Knowing historical numbers is important for proving current demand gen efforts
- (16:07) - Root into business metrics, not marketing metrics.
- (18:57) - Stage 3: Decision time. How do you know if you need to pivot?
- (22:52) - How Blake is shifting his approach within a new-to-him industry
- (25:19) - All three stages explained in 2 minutes
- (27:22) - Lightning Round!
- (31:11) - Final Thought: When you connect with other marketers it makes you better.
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Eric Martin has an impressive playbook for a demand gen audit, which he ran at SalesLoft, and was the first thing he conducted as Vice President of Demand Generation at Stack Overflow. He and Ellen Schwartze talk about how to understand the value you bring to your customers as you scale; partnering not only with sales, but with finance, too; and how to take ownership of the work you’re doing to grow your marketing programs.
- (01:49) - Eric's background and career path, from customer support to VP of Growth
- (04:45) - What is a demand generation audit?
- (05:49) - First things first: Know your audience
- (06:34) - How do you know if your TAM (Total Addressable Market) is right?
- (08:56) - Inbound isn't as dependable or scalable as knowing the channels that are bringing in value.
- (10:02) - Demand gen needs to be strategic more than it needs to be flashy.
- (12:23) - Customer acquisition cost (CAC) is directional for the entire company, not just marketing.
- (13:46) - Ask your team every day, "Are we delivering value?"
- (15:48) - How do you engage with the right accounts, the right decision makers?
- (17:52) - Partner with SDRs!
- (20:37) - Not a lot of people talk about marketing and finance alignment.
- (24:58) - Advice for someone who'd like to be a VP of Growth
- (29:56) - The Lightning Round!
- (34:43) - What should listeners take away?
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In our first episode back, Ellen Schwartze (Sr. Director, Demand Gen) interviews Brandee Sanders, Vice President of Growth at Observe.ai. Brandee has connected her marketing programs to revenue data for years, moving beyond MQLs and “Mad Men” creative to tie initiatives to ROI and revenue in order to prove the value of her team and the business. Using data to defend what marketing is doing is a sound strategy during budget cuts, economic slowdowns, or simply assessing which campaigns are really working.
It’s a theme we’ve anchored into this season, and one that should set the tone for any mature marketing team.
Skip to…
(01:33) - Brandee’s background and career path
(05:56) - “It's not Mad Men anymore; we need programmatic measuring.”
(07:01) - What prompted Brandee to dig deeper than the MQL?
(09:01) - Data defends what marketing does.
(12:31) - Lead volume doesn't mean you're delivering on your promise to your sales team.
(15:44) - Where do you start? How do you tie marketing metrics to business results?
(18:13) - How do you communicate across your organization?
(25:56) - How does growth marketing help a business weather a recession?
(27:12) - Lightning round! Favorite marketing campaign, best place you've traveled, pandemic cliché.
(32:06) - What do you want people to take away from this conversation?
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Knotch is back with two incredible series: the tried-and-true Pros & Content,and a new series, Data-Driven CMO.
In Pros & Content, new host Ellen Schwartze interviews marketing leaders who are using audience journey strategies to drive growth and improve ROI at their companies. Guests from Gong, Stack Overflow, Metallic.io, Jobvite, and more join us for practical conversations on how they do it.
In Data-Driven CMO, Anda Gansca interviews CMOs who are ahead of the curve when it comes to the intersection of content and data, and how they use both to move their business forward. We reveal their unique perspectives, plus personal stories and career advice.
Follow Knotch on LinkedIn for live Q&A sessions with our guests as episodes drop.
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Modern leaders recognize that a holistic content strategy not only connects data, product, sales, and marketing, but also helps reduce customer acquisition costs while fueling demand generation and growth.
Hear from five growth leaders from different industries as they share how they make content-driven growth the core of their strategies (and how they tackle top-down mandates in their day-to-day).
PANELISTS
Anda Gansca | Co-Founder and CEO, Knotch (Moderator)
Lindsay Chastain | Vice President, Brand & Growth Marketing, Chime
Alison Gensheimer | SVP, Global Digital and Growth Marketing, Nielsen
Deborah Holstein | VP, Global Marketing, Dropbox
Ravi Kandikonda | Senior Vice President Marketing, Zillow Group
Shade Vaughn | Chief Growth and Communications Officer, Paul Hastings
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Joining us on this episode is Keith Barber, Director of Digital Customer Experience at Tyson, specifically within food services, which supplies Tyson products to large-scale food service providers like restaurants or school districts. He turned to data to understand what part of the purchaser's journey could be owned by his team. Especially during the early days of the COVID-19 pandemic, Keith saw an opportunity to build trust and loyalty using Tyson's content. He wanted to influence a path to purchase so that when a customer showed up at an order site, they would choose Tyson products over competitors.
Because of this focus, Keith and his team pivoted their content strategy to be led by value over brand recognition.
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David Parker's career has connected content, data, and tech, both at PMI and previous roles. It's crucial that content and marketing teams realize the lens and feedback data provides can inform content, and content should enhance your data.
Find more great stories at ProsAndContent.co
David is no longer an active employee at Phillip Morris International, and the opinions expressed in this interview are solely his and do not necessarily reflect those of PMI.
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We are proud to welcome Alex Moore, the Global Head of Content at Dropbox to Pros & Content.
Leading editorial efforts and top of funnel content, Alex brings Dropbox’s mission to life with passionate storytelling - especially as those stories pertain to how we think about work, and the shape work might take in the future.
He talks with us about measurement & the importance of connecting content to outcomes such as tracking perception across his content and building, creating, and developing qualified audiences. We also discuss what s… and, what he believes everyone else keeps getting wrong about the “shift to remote work”.
You can find more of Dropbox’s “Work in Progress” content on their blog: blog.dropbox.com/
Find more content by Knotch at our content hub: Prosandcontent.co
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Joining the show today is Wylie Kain, the Head of Brand Marketing at American Century Investments.
American Century stands above other private investment management firms in its commitment to fighting for the greater good. 40% of profits go directly to funding cures for gene-based diseases.
This altruism directs all of Wylie’s work. She believes in telling compelling, credible stories that spark positive action, helping American Century differentiate itself in the increasingly competitive asset management space. And, as Head of Brand Marketing, Wylie focuses on building a resilient, centralized brand organization that prioritizes credibility, collaboration, and conscience.
Find more great content at ProsAndContent.co
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Our content leader today is Marc Appel - the Managing Director of Global Brand Content at Accenture, a professional services org that really does it all. Thanks to their wide range of clients & partners, Accenture requires a tremendous amount of content.
Marc diligently surveys each business line and finds hidden connections among them - crossing silos to enable content built for one vertical to impact or assist another, simplify messaging overall, and educate audiences. Marc also exemplifies getting buy-in from the larger business, and how he worked to establish benchmarks early & often.
Doing so, he creates content, curates brand voice, and empowers every person within Accenture. Listen now, and thank us later.
Find more great content at ProsandContent.co
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Joining us on Pros & Content today is Todd Hassenfelt, Senior Director of ECommerce at Simple Mills!
As their name suggests, Simple Mills sells nutritious food with a focus on flavor - things like almond flour brownies and veggie pita crackers - made with ingredients you’d recognize.
This mindset of positive impact extends beyond uniquely healthy products. Todd commands an uncommon strategy for a CPG. He blends eCommerce and content to avoid conforming to traditional CPG expectations, like bombarding customers with emails and bargains.
“We’re not a discount brand, we’re not gonna win the price game, but we can win the content game.”
We’re excited for you to hear how Todd focuses on relationships, resonance, and recipes, through clever and effective content.
Find more content at ProsandContent.co
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Today on Pros & Content, we’re proud to be joined by Tony Wells, Chief Brand Officer of USAA, a financial insurance company dedicated to servicing military members and families. That mission drives everything USAA touches, and as a Marine, impassions the work Tony accomplishes every day.
Tony leads a number of initiatives including marketing, corporate communications, military affairs & corporate responsibility.
He talks to us about how having such a specific member-base with unique experiences pushes him and his employees to maintain a high level of customer service, provide the right information through the right channels and messaging, and carry out every job with empathy.
He doesn't need to maximize profit for shareholders. He just needs to do right by their members.
And he does. With impact, intent & grace.
Find more content at ProsandContent.co
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Joining us today is Aruna Ravichandran (CMO & VP at Cisco Webex Collaboration).
Aruna had a unique path to CMO, starting her career as a product engineer before transitioning to marketing - however, Aruna sees these roles as complementary. Her focus has remained on solving customer pain points, no matter her title.
As the world moved digital, Aruna’s work at Webex went from important to critical in the blink of an eye. And as it slowly returns to normalcy, Aruna remains laser-focused on helping people do it safely - By extending a first-class experience across both the products & marketing.
With emotionally resonant storytelling and content, Aruna delivers outcomes and protects her audiences as the world continues to change.
Find more content from Knotch at Prosandcontent.co
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Today on the podcast, we’re joined by Mallory Russell, the Head of Content Marketing at Square. Mallory believes great content doesn’t just generate brand awareness but services the entire marketing funnel. Learn how her content strategy services a wide variety of Square buyers.
Square seeks to answer consumer questions before they even have them, while simultaneously showcasing how their solutions can help support small businesses. Furthermore, Square aims to tell authentic stories that resonate with consumers on a personal level. This powerful combination has helped propel their business to new heights.
Find more great content here: ProsAndContent.co
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Our guest today is Paz Macdonald, CMO at Software AG. Paz is a transformative leader, and has successfully brought an aging tech brand into the future by focusing on how their products are providing value to end-users. She’s done this by shifting messaging around business outcomes, fostering an authentic brand voice, and experimenting with data-driven strategies.
Paz also talks about the importance of advocating on behalf of the marketing organization. As a champion CMO, her job is one of the toughest in the C-Suite, yet Paz prevails through cross-functional collaboration and demonstrating the value of her work.
Find more great content at ProsandContent.co
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Shade Vaughn (CMO, Capgemini North America) joins the show to talk about how he’s succeeded at defining the voice of a large B2B company through content, while navigating an ultra-competitive market. Shade emphasizes the need to expertly maneuver and customize messaging for cross-functional situations. His storied background in both communications and marketing help him achieve different goals while working together.
He spotlights how to reach your customers at exactly the right moment, proving your value, and establishing leadership with the power of content. And he tells a story or two about starting his career as an actor in New York City, and how it's informed his perspective on marketing.
Find more content at ProsandContent.co
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Leanne Cutts, Group CMO of HSBC, joins Anda Gansca to talk about the importance of content in guiding the customer journey. It’s become more important than ever for prospective customers to access the information they need quickly and easily.
Providing that access in a curated, digital environment is something that Leanne champions in her work. It was her top priority earlier this year when HSBC was forced to pivot as a result of the COVID-19 pandemic—and has become foundational to HSBC’s future content strategy.
Leanne and Anda also discuss repurposing content for multi-channel usage and the long-lasting impacts of COVID-19.
Note that this bonus episode comes out ahead of our second season. Be on the lookout for Season 2 of Pros & Content this fall.
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Thanks for listening in to Pros & Content Season One!
After 37 episodes, and 37 amazing conversations with marketing leaders, we're closing the books on our first season. Our next season will be back before you know it, so don't miss us too much. We also may drop a few very special episodes in between, keep an ear out.
To tide you all over until season two, why not look back at some of our best episodes? Or visit us at ProsandContent.co/podcast
Thanks again for sticking with us, and we’ll see you next time on Pros & Content.
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Welcome to our tenth and final roundtable episode! Over ten weeks, Anda Gansca (CEO & Co-Founder, Knotch) and Rachel Tipograph (CEO & Founder, MikMak) met with dozens of marketing & business leaders to talk about the COVID-19 crisis. We covered a lot of ground about navigating the uncertainty that we continue to face.
While the roundtable series is closing out, the conversations will live on. This crisis has forced consumer behavior and business operations to evolve and innovate. As marketers, we must plan for uncertainty. We must go back to our brand’s core values, and pinpoint what really makes them tick.
Because if this crisis has shown us anything, it’s that the best way to move forward, is to lead with authenticity and empathy.
This episode was recorded on May 21, 2020
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Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike.
Everyone has faced a unique battle during these past few months. And, while these roundtables have wound down, we continue to seek and participate in honest, open conversations. Today’s conversation focuses on the road ahead. We speak with a panel of amazing guests, who admit that, while, the journey may remain long and sometimes difficult, we can now see the light.
Panelists include: Kristof Neirynck (Walgreens Boots Alliance), Keith Grossman (TIME), Alicia Tillman (SAP), Lisa Sherman (Ad Council), Jill Kramer (Accenture), Lina Polimeni Shields (Eli Lilly and Company), Andrew Essex (PLAN A)
This episode was recorded on May 14, 2020
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The eighth of our weekly roundtable series. Alongside hosts Anda Gansca and Rachel Tipograph, our guests discuss how certain brands have evolved their marketing messaging and content across the course of the COVID-19 crisis. They review the lasting changes that it is going to have on how marketers approach their work, and which companies stood by their values and messaging throughout it all.
Our guests include: Monique Bonner (CMO, Akamai Technologies), Aimee Johnson (CMO, Zillow), Linda Lee (CMO, Campbell’s Meals & Beverages), Julie Leigl (CMO, Slack), Orchid Bertelsen (Head of Digital Innovation, Nestle USA)
This episode was recorded on May 7, 2020.
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Today on Pros & Content, we’re joined by Peter Eliopoulos, former CMO of M&T Bank, where he still serves as a senior advisor. Peter’s long career in marketing has taught him a thing or two about the importance of content. He talks with Knotch CEO Anda Gansca about his experience building high-performing content teams from scratch.
Peter looks at all marketing through a scientific lens and rejects easy answers. He says his content succeeds because it comes from a place of intellectual engagement. His approach to content marketing is scientific and curated by data, business context, essential customer needs, and countless other factors.
This episode was recorded in February of 2020.
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Today on Pros & Content, we talk to Ben Stuart, Chief Marketing Officer at Bank of the West. As a leading sustainable finance organization, it’s crucial that Bank of the West's environment-centric content be authentic and educational. Stuart speaks on the importance of driving awareness about climate change, and learning from the past failures of the financial industry. He argues that sustainable brands need to build marketing organizations with these concerns in mind.
Stuart also talks about how he maintains a balance between brand marketing and performance marketing, the future of the CMO role, and why the only metric he pays attention to is new customers.
This conversation was recorded on June 4, 2020
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Today on Pros & Content, we're joined by Brendan Delaney, the CMO of the Commercial Division at Booz Allen Hamilton. Brendan talks about the evolving face of content, and how he ensures the content he develops truly engages its audience, beyond general awareness. While advocating for multi-sensory experiences, Brendan talks about the importance of bringing users into the center of the content itself and "showing", not "telling", what it's all about.
Additionally, he covers how he focuses specifically on cybersecurity, leveraging the goodwill and brand recognition of the greater Booz Allen Hamilton brand, and accelerating content as more brands move digital.
This episode was recorded on May 29, 2020
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The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed alongside everything else.
Hosts Anda Gansca (CEO, Knotch) & Rachel Tipograph (CEO, MikMak) talk to our panel of experts about connecting through more than just day-to-day work, focusing on employee welfare, and how certain trends have been accelerated because of our new normal.
Our guests include: Mo Katibeh (AT&T Business), Kimberley Sweet Gardiner (Mitsubishi Motors North America), Ben Trounson (Tata Consultancy Services), Jennifer Breithaupt (Citi), Marisa Thalberg (Lowes), Beth Ann Kaminkow (Geometry), & Margaret Molloy (Siegel+Gale).
This episode was recorded on April 30, 2020.
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Join hosts Anda Gansca (CEO of Knotch) and Rachel Tipograph (CEO of MikMak) for the sixth in a series of interactive roundtables. Today's topic: Figuring out how to boost morale and maintain a community in today's world. And tantamount to that is ensuring your employees stay sane.
Our guests today discuss prioritizing company-wide and individual wellness, mental and physical. In times like these, the human element of being a leader is more important than ever.
Our guests include: Stacy Simpson (Genpact), Vinoo Vijay (H&R Block), Doug Straton (The Hershey Company), Robin Matlock (VMware), Barbara Goose (John Hancock), Rich Latour (BlackRock)
This episode was recorded on April 23, 2020
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Today on Pros & Content, we talk with Rob Brown, Global CMO of BBVA. As the head marketer for one of the largest financial institutions in the world, Rob is responsible for delivering excellent customer experiences on a global scale.
In his conversation with Knotch CEO Anda Gansca, he talks about how BBVA approaches entering new markets, and aligning businesses BBVA acquires with the overall BBVA brand.
He also speaks about the importance of learning about your customers.Lastly, he touches on BBVA’s approach to COVID-19, and prioritizing people during times of crisis.
This episode was recorded on May 14, 2020
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Today on Pros & Content, the fifth in our series of online roundtables. Over the past months, we’ve heard from incredibles leaders from every industry about their initial reactions to the COVID-19 crisis.
Now, we’re going a step further, and asking them about what their plans are for the months ahead. And, what that means for their businesses and customers.
Once again hosted by Anda Gansca and Rachel Tipograph, this episode was recorded on April 16, 2020
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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host their fourth roundtable of brand leaders. In this discussion, our panelists discuss what has and what hasn't worked in regards to their responses to the COVID-19 crisis.
We hope you enjoy this roundtable. And we'd like to thank our guest panelists:
Joy Falotico (Ford)
Andrew Weir (Pernod Ricard)
Ross Martin (Known)
Lauren Weinberg (Square)
Reggie Walker (PwC)
Michael Lacorazza (Wells Fargo)
Raja Rajamannar (Mastercard)
Erika Serow (Bain)
Carla Hassan (Citi)
Tariq Hassan (Petco)
This episode was recorded on April 9, 2020
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Today on Pros & Content, we’re joined by Gaston Vaneri (SVP, Brand at Cox Communications). An early advocate for content, Gaston proved its worth with some of the first branded viral videos.
In joining Cox Communications, he entered a multi-billion dollar company with a powerful product, innovative culture… and almost no brand recognition. He speaks with Anda about elevating and differentiating that brand through intelligent, incremental movements. And the surprising effect of not taking risks.
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Today on Pros & Content, Stephanie Perdue (Vice President of Brand Marketing at Chipotle) talks to Anda Gansca about creating an environment of agility and preparedness, and what it means when you’re faced with difficulty and tough decisions.
Stephanie stresses staying true to your brand DNA, the importance of utilizing data to back your content, and ceaselessly evolving as a brand and as a marketer.
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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a roundtable of remarkable leaders, diving into their responses to the COVID-19 crisis. This panel of experts provides their unique perspectives on how to step up to, and answer, an unpredictable challenge.
We hope you enjoy this roundtable with our hosts and innovative panelists, including: Kristin Lemkau (J.P. Morgan Chase), Hilarie Koplow-McAdams and Jeff Immelt (NEA), Mindy Grossman (WW), and Gary Vaynerchuk (VaynerMedia).
This roundtable was recorded on April 2, 2020
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Todd Barr (Chief Marketing Officer, GitLab) joins Chris Vitti (SVP Marketing, Knotch) on the Pros & Content Podcast to talk about the evolution of content within enterprises, using data to drive creativity within content marketing, and being ready as the world changes.
Hear them talk about how GitLab was uniquely prepared for the dramatic shift in business operations we have faced during the COVID-19 crisis. GitLab employees were already 100% remote.Todd’s perspective and guidance provides a framework for other companies to follow now and in the future, and a good portion of that is reliant on timely, data-driven content.
This episode was recorded on April 7, 2020
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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) return to anchor a team of leaders in a discussion on how to respond to and organize amid the COVID-19 crisis, and the responsibility that is held by heads of large marketing organizations.
We hope you enjoy this engaging roundtable with our hosts and many new panelists from brands & organizations like 4A’s, AdAge, Bank of America, GroupM, and some familiar faces from the last roundtable too.
This episode was recorded on March 26, 2020
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Michael Mendenhall (SVP CMO/CCO of TriNet) joins Anda Gansca on Pros & Content in a timely conversation about the importance of fact-based, authentic communications during the COVID-19 crisis. A lot of small and medium size businesses are facing a tidal wave of uncertainty, and as a PEO, TriNet has a responsibility to provide guidance, education and assistance during this uncertain situation.
In this conversation, Michael expands on shifting his focus entirely towards protecting his customer base, and helping them weather this period with consistent, clear, and crucially relevant information.
This episode was recorded on April 7, 2020.
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Anda Gansca (CEO & Co-founder of Knotch) & Rachel Tipograph (CEO & Founder of MikMak) host a team of marketing leaders in a discussion about responding to the COVID-19 crisis. In a conversation that spans industries, businesses, and unique personal situations, this group provides their live audience with ideas on how to help others through their work.
Panelists include marketing leaders from Bank of America, Citrix, Ford, HP, HPE, JP Morgan, Pearson, Qualcomm, Salesforce, and WW.
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Stephanie Buscemi (CMO of Salesforce) joins the Pros & Content Podcast to talk about the state of the marketing world, and the world in general, during the COVID-19 crisis. Salesforce has always put an emphasis on empowering their customers through storytelling. Now, more than ever, those relationships are critical to support their customers and the world.
Together with Anda Gansca, Stephanie talks about how Salesforce has been coming together as a company and community, the sacrifices they’ve made, and the responsibility they have of tying everything back to their core values of trust, customer success, equality and innovation.
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Our guest on today’s episode is none other than Chad Mitchell. Chad is the VP/Head of Content & Digital Platforms at TD Bank. By chance, Chad introduced himself to Anda after hearing her speak on another podcast. Their thoughts on content measurement aligned immediately, and resulted in this conversation to get those ideas and practices out into the world.
Chad and Anda also discuss the parallels and differences between corporate comms and marketing, building awareness for a brand based on strong core values, and of course, how to properly measure content.
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Aaron Bernstein (Senior Director, Insights & Advocacy at Walmart) joins Anda Gansca on Pros & Content this week to talk about how he's built his team and practice by disrupting traditional corporate comms with innovative, independent technology and trust.
Walmart is one of the biggest, and most visible brands in the world. Every word that comes from any of their channels is seen by countless millions. Building trust through all media is crucial, and that's dependent on the hard work that goes in before any single message is sent out.
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Brad Young has been entrenched in content since he began his career, back when it was better known by the name, “advertorials.” Now, as Leader of Prudential Financial’s Content Center of Excellence, he’s making sure his company is equipped to make the most meaningful use of the unending power of content.
On this episode of Pros & Content, Brad and Anda Gansca talk about building a content organization from scratch, connecting all marketing activity under one cohesive story, and moving on from typical financial content to make the biggest, most positive difference in millions of lives.
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Adam Blitzer is no stranger to enterprise technology. He's EVP of the Salesforce Marketing Cloud, Commerce Cloud & Community Cloud, and was the co-founder of Marketing Automation Platform, Pardot (acquired by Salesforce in 2013).
Not only is he an amazing leader and visionary, he's also someone who truly understands marketing and how to connect with an audience using compelling content and storytelling.
Adam speaks with special guest-host this week, Chris Vitti, SVP of Marketing at Knotch.
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When Amanda Brinkman joined Deluxe as Chief Brand & Communications Officer, she threw aside the traditional marketing playbook. Amanda knew content marketing would be the only way to open a dialogue with Deluxe and the small businesses they serve. She risked everything on producing and hosting a cinematic documentary series, Small Business Revolution.
Through Small Business Revolution, she's revitalized the main streets of four inspiring small towns, and just kicked off filming for season five. Through deep, personal storytelling, the show highlights integrity, innovation, and perseverance.
Amanda has inspired countless people to shop small and help rebuild American towns that are down, but not out. And, she's helped Deluxe remain true to the businesses they help on a daily basis. To truly succeed with content, you have to do more than talk about purpose, you have to drive action.
Check out more of Amanda Brinkman's amazing work here: https://www.amandakbrinkman.com/
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She's back! Rachel Tipograph (Founder & CEO of MikMak) once again joins Anda Gansca on Pros & Content. In part two of their conversation, we introduce a brand new segment to the show, "Pro or No". Rachel and Anda go back and forth on marketing's biggest trends, fads, and buzzwords and give their two cents on whether or not these crazes are here to stay, or not worth their time.
Make sure to listen to part 1!
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Rachel Tipograph (Founder & CEO of MikMak) sits down with Anda Gansca for a special two part episode. No stranger to digital marketing, Rachel started MikMak to help big brands make the most of e-commerce platforms.
Recorded at the end of 2019, Rachel and Anda take this time to discuss some of the most pertinent issues facing marketers today. They tackle how to utilize the entire of the funnel, competing for eyeballs on the internet, data privacy, media consolidation, and uncertainty as a whole.
Come back next week for Part 2, the introduction of a new segment, "Pro or No", featuring Rachel.
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Hyundai’s CMO, Angela Zepeda, joins Pros & Content with Anda Gansca, to talk about how she’s propelling Hyundai from a company people recognize, to a name people admire. Elevated to her role in October 2019, Angela is still relatively new - but that doesn’t mean she hasn’t already made waves. Angela talks about her unconventional journey to CMO, the boundless creativity of her team and collaborators, and the magic that goes into crafting effective content.
Angela is all about brand story and brand purpose, and she knows everything needs to ladder up to a business result. Angela also stresses her primary goal of educating audiences about Hyundai’s brand story to drive business results, and after Hyundai’s recent Super Bowl commercial, she’s dancing in the end zone.
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Doug Zarkin (CMO of Pearle Vision) was hired to revitalize a struggling marketing organization and solidify brand positioning in an increasingly challenging environment: direct-to-consumer prescription eyewear. He recognized the value of the trust that bonds Pearle Vision's patients and eye doctors, which is built upon a series of small moments.
These moments sparked a series of emotionally supercharged content campaigns, displaying in full view the importance of knowing, on a personal level, who is helping you choose the perfect pair of glasses. In this episode, he notes that in order to succeed as a brand of people caring for people, you have to create genuine, emotional connection. Consistently.
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David S. Cohen (Senior Producer at Variety) is the first guest on our show to bring the perspective of a content studio. On a daily basis, he collaborates with brands to tell compelling, emotional stories, and to find the best ways to do so in our complicated world. David was a journalist, a screenwriter, a director, and everything in between before landing at this stage in his career. And now it seems like he is all of those in one. In this conversation, he discusses his varied experience, and how it informs the way he entertains and educates audiences through the power of content marketing.
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Liya Sharif (VP Marketing & Head of Brand at Qualcomm) was one of the first marketing leaders to jump into branded content. She attacked it head-on with the same journalistic passion and integrity that has driven so much of her career and life.
In this conversation with Anda Gansca (CEO & Co-Founder of Knotch), she talks about the discipline of content creation, understanding your audience from a comprehensive perspective, and preserving the quality of content in today’s crowded environment.
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Cristina Jones (SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement at Salesforce) is a storyteller at heart - albeit one who consistently embraces the technology that pushes her work forward. She has worked across multiple disciplines, industries, and customer-bases. At the end of the day, Cristina knows the importance of marketing towards humans. As an integral part of Salesforce, she makes the most of the tools at her disposal to find an engaged audience and, most importantly, find it authentically.
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Dr. Moira Gilchrist (Vice President Scientific and Public Communications at Philip Morris International) joins the podcast to discuss being authentic and empathetic in even the most contentious industries. Dr. Gilchrist ensures the messaging she oversees is directly aimed at changing the minds of current smokers, not attracting new ones. She steers nicotine users away from smoke, towards healthier alternatives, while fully acknowledging that the only healthy option is quitting altogether.
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A brand's purpose has to be more than words on a page. It must be embodied by the individuals that comprise an organization, and practiced from the top down. Alicia Tillman (Global CMO of SAP) knows that building a community around a shared set of authentic beliefs can have a huge impact on the bottom line.
Tune in, as she talks about marketing SAP's automation technology to helps other brands fulfill their purpose, and the human side of selling.
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Content marketing serves different industries in different ways. Suzanne Kounkel brings her one-of-a-kind perspective to explain content's importance and resonance in the B2B space. As the CMO of Deloitte US, Suzanne oversees both marketing and sales (departments that are not frequently integrated quite so closely) for their consulting, tax, audit and advisory services. Together with Anda Gansca (CEO of Knotch), they investigate how content proves the value of a complicated product set, in an even more complicated environment.
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David Lang joins the podcast to provide his experience with content and the perspective of a media agency. As Chief Content Officer of Mindshare, David pushes the boundaries of media and content - he's built a Content Studio, created 800 projects for dozens of brands, and has been recognized as an unparalleled leader in the industry. Together, he and Anda Gansca (CEO of Knotch) explore how to make content and how to make it work.
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Sotheby's International Realty is one of the few global real estate brands in the world, and it's undoubtedly the one with the strongest brand name. As CMO, Kevin Thompson is focused on audiences who genuinely aspire to transact with the brand. But it wasn't always his path. His career has spanned education, retail, and real estate. He's pursued a path of entrepreneurship and the desire to deeply understand the customers he interacts with, no matter the industry. It's that drive that continues to motivate him, as he develops meaningful, captivating content on a global, but localized, scale.
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Kristin Lemkau knows how to be a CMO. She’s been JP Morgan Chase’s for 6 years, well past the average CMO tenure - and it’s because she’s so damn effective. Listen as she speaks with host, Anda Gansca (CEO, Knotch), about content marketing, building out her marketing organization, and the future of the industry on the very first episode of the Pros & Content podcast. Recorded live at the 2019 Pros & Content Conference
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The Pros and Content podcast is coming soon. Visit prosandcontentpodcast.com for more information.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.