Agent Academy: Recent Episodes
Daniel Beer
How can Dan Beer run one of the highest producing real estate teams in the world and net over seven figures per year while stepping out of production? What if you could literally take a master class that maps out every internal system in his business point by point so you can immediately implement? Imagine if you could fast forward the learning curve and save literally hundreds of thousands of dollars Dan had to spend while learning and testing what works and what doesn’t?
CEO Agent Academy gives you every tool and thought process step by step that Dan uses to run his $150,000,000+ team in pr
There was a recent post in one of the popular Facebook groups asking "Does anybody out there have a template that they send their sellers with a market update on a weekly basis?"
Today I want to share with you my response to that question as I see a tremendous amount of response from how I’m doing it.
Tune in today to learn my response. It's a technique you probably haven't thought of!
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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Today, I want to talk about something that we as agents consistently fail to discuss, which is how we treat the money we earn.
Constantly we are more concerned with how do we generate leads? How do we generate commissions? With very little education, very little focus on what we do now with that money we did earn! And not end up in tax problems or living commission to commission.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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When do you stop having to grind out business and start having business flow to you? That is what I am going to take you through today.
There are two sides to your business, High Effort, and Assets.
When you see a big agent doing high GCI and able to spend a lot of money in their marketing, you may be wondering how did they get there? It starts with high effort but then transitions to assets.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
Sending a survey to people after a sale is something we do here at eXp Beer Home Team. However, did you know a similar survey could help you with recruiting the best talent to your team?
On previous videos, we discussed having an after sale questionnaire with your buyers and sellers. This way, you know who you could have repeat business in the future.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
I had a conversation with another agent who asked me about:
Splits, Models and how to structure team listing agent.
I want to share with you what I shared with him.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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Today we will be announcing our Framing Protocol Winner!
Before we announce our winner, I want to share with you the most important thing you should do before starting a partnership!
Are you currently in a partnership? Or are you looking to get into one?
Listen now to find out the one thing you MUST do before getting into a partnership!
https://agentacademy.com/what-to-do-before-entering-a-real-estate-partnership
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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We have to redefine the way we structure our businesses in the face of a changing market. Especially as we move deeper in this day of social media and video age.
You need to think about your businesses as a content and media company that also sells real estate. How much great content are you putting out?
Are you ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
In your database, you have your SOI (Sphere of Influence) and Past Clients. What are you doing with them to get business?
Today, I am going to tell you what The Beer Home Team at eXp Realty is doing to communicate with our SOI and past clients.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
How often are our Sellers and Buyers waiting to time the market even though this is the time they really want to buy or sell.
I am going to teach you the way that my Beer Home Team at eXp Realty handles this objection. If you take this technique and try it, you will have an easier time converting those buyers or sellers into clients if the only thing holding them back is timing the market.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
Do you have a stubborn seller that wants to stick to there price? Even when the data is telling them differently?
I am going to show you EXACTLY what my Beer Home Team at eXp Realty does to get our clients to take action.
This technique has been a massive support in doing $215 million in sales last year!
https://agentacademy.com/how-we-handle-price-reductions-with-sellers/
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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How to set yourself up to win at a listing appointment!
There are 4 steps you need to take to win every listing appointment that you go on.
It takes a lot of time and energy to get those listing appointments. Now you need to make sure you show up with an advantage, so the clients are already predisposed to choose you.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
On a Quarterly basis, everyone on our executive team chooses a Rock for the quarter.
We use Rocks to move our agenda forward on a quarterly basis to match our annual goals.
I have talked about Rocks a lot, especially in CEO Agent Academy. Today I am going to break down what is a good Rock, what does it look like, how a good Rock is structured and what is not a Rock.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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Changes are coming in 2019, especially to our marketing plan.
One of our big changes is going multi-channel marketing. Communication must be multidimensional so we can meet people where they are at.
Listen today to learn how my team will be updating our marketing plan for 2019 and how you can do the same.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
I am going to share with you how the Beer Home Team forecasts our sales, however, even if you are an individual agent you should still do this.
When we know how many homes, we are going to sale, we can turn that into an entire business plan and fully forecast how much money you will make next year.
Tune in to learn how to forecast how much money you will make next year.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
What I am going to share with you, you can take and use in any aspect of your business to close more deals.
Often, we are too concerned with getting people to buy the house. Slow down and think of the psychology of every single step along the way.
I like to think of these steps as micro-commitments.
Listen to this episode to learn how you can start making small changes to reach the big picture.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
Our industry is quickly changing! And we are finally catching up to the changes that other industries have already made.
Yet, we still have a mindset issue that needs to be addressed, if we want to be taken seriously as the business people that we are.
Listen now to learn how you can start being seen as professionals and owning your business.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
I was asked recently by a group of agents what pillars of business they should add on to what they are currently doing.
They specifically were asking, “What was going to be a waste of time?”
They asked about door knocking, expired, open house, and the list goes on. However, I don’t care what you are asking about because it is all a waste of time…
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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I send and post videos like this on a regular basis. The content is always educational
What if you were to do for your database, exactly what I am doing for you here? You could be sending your database a video every other week for the rest of their lives.
What would that do for the positioning of you in their mind as a professional, who knows their craft and is there for them when they need you? It is the biggest difference maker in our real estate business.
Get more training at http://www.AgentAcademy.com
On this episode of Agent Academy, we are going to talk about calling our SOI and our past clients.
I am going to share a twist on how to make that call, so it will become more effective. Most agents, in my opinion, are currently making these calls wrong or not at all!
These calls are so important because they can get you more referrals, more repeat business, and shorten the call length and most importantly gain more respect for your clients.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
In this episode, we discuss what made the biggest impact in building my business.
"How did you get there?" is the first question that I receive from agents.
The first thing to understand when you are looking at somebody who has developed a business is that no one is born that way.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
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On this episode of Agent Academy, we discuss the most effective and best value proposition of a team. Most importantly though- What should not be your value proposition to get there?
If you are building a team, have a team, or thinking about one, and you want it to be sustainable!
One that lasts and that you don't have to constantly rebuild.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
We just had a month where one agent sold 10 homes and another one sold 9 homes, very productive agents.
And everyone asks how our ideal day is structured.
Our ideal day is not limited to one day, but the same schedule every day.
Get more training at http://www.AgentAcademy.com
On this episode of Agent Academy, we are going to talk about making the amount of money that you truly want to make.
Time and time again we find ourselves doing all this work but are you actually making the amount of money that you would like?
Today, find out how to reach your income goals.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
On this episode of Agent Academy, I want to find out what is holding you back from selling homes.
How much stress do you experience in your real estate business? Would you like to have a way of getting rid of it?
I have gone through the same experiences, and it bogged me down for years!
Listen today and learn what is holding you back from selling homes.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
On this episode of Agent Academy, I want to talk to you about systems.
How many systems have you built that start to work then eventually come undone? This is something we experience on a regular basis as our business grow.
Tune in to learn why your systems are failing.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol today: https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
On today's episode of Agent Academy, I am going to share a tip that will instantly make your presentation better.
This tip will change the way your presentations feel at your next listing or buyer presentation.
Are ready to take your business to the next level? - Enroll in Millionaire Farming Protocol
https://agentacademy.com/millionaire-farming-protocol/
Get more training at http://www.AgentAcademy.com
On this episode, I want to share my story with you. Recently I have been asked a lot, “How did I grow my business from scratch to making 7 figures in the last calendar year?”
If I had to narrow it down to one thing, it is the people you surround yourself with. I am going to share my story with you that explains how I did it.
Listen today and learn how I was able to grow my business to 7 figures.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses
We are going to talk about lead conversion. How do you maximize the value of the lead that comes in?
Whether they called in or are internet leads we need to make the most out of them when they come into our business. We have poured money into these leads and we need to take advantage of them to grow our income.
There are 3 things that will help you gain lead conversion.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses
Last week we talked about how you must differentiate yourself to stand out. You need to be different from everyone else but also different from yourself!
This week I am going to challenge you to go out there and do things differently.
If you are hosting an Open House, I want you to go out there and make it different than you ever have before. Bigger, Bolder, Better!
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses
You and I have a common enemy, mediocrity. Those of us that spend our time getting an education and becoming professionals are the minority.
How easy is it to become a licensed agent? That is where the issues start in our industry. The bar is so low to become an agent that we have well over a million agents in the industry.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses
On episode 28 of Agent Academy, I’m going to talk all about motivation.
It is important we get focused on why we are doing what we are doing.
I want to go through a very simple exercise, watch the video to learn this simple exercise to increase your motivation.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses
On this episode of Agent Academy, I want to discuss something that bugs me more than anything else. When someone has success or climbs to the top of any industry or sports team, people call them lucky.
Greatness is not born through luck. Greatness starts when we make the decision to be great.
I didn’t get lucky, you didn’t get lucky, neither did LeBron James or Michael Jordan. It is all a reflection of what we invested into ourselves to grow and advance our businesses.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses
On this episode of Agent Academy, I’m telling you the four things that we look for that make a strong team agent.
What makes a strong team agent? Many people experience a lot of fall out and ability to retain the right people. You may get a couple hits, but they don’t stick.
We’ve identified four character traits that we screen for above anything else. If you look for these four characteristics in new team members you will find great success at finding and retaining great talent on your team.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses
On this episode of Agent Academy, we are going to talk about Business Identity. A top producer recently asked me how my team has been able to grow at such a high level and on a continuous basis.
As he is telling me about his business and how his team is doing, I was hearing his business lacked an identity.
His team couldn’t attract team members that would function a certain way with a certain type of core values because they hadn’t yet identified what it meant to be a part of their business.
Get very clear on what you stand for and what your team is or isn’t, there is not a right or wrong answer.
If you cannot answer the way your business runs the expectations, culture, mindset, environment, you are never going to be able to find team members that will fit your business.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
I’m going to teach you a new script to use for open houses.
When you are holding an open house, you put a lot of effort in to get them ready and sometimes even market to them. You get people to show up to the open house and then have trouble getting people to register or you want more people to register.
If more people gave you their information including buyers, sellers, and neighbors you’d have a wonderful list to follow up on.
A simple tweak that my team has added to the beginning of the conversation, instead of immediately asking them to sign in. Right, when they greet them they ask, “Did you have an appointment with us today?”
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
Retargeting is about continually staying in front of the people that have contacted you already.
Anyone in your Database you can Retarget, all you need is their email.
The two primary platforms for Retargeting would be Facebook and Google Ad words.
Some examples of Retargeting your Database include expired listings, set appointments, appointments held, past clients, and farms.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
Remarketing will help you get results and stand out among the competition. Standing Out is a running theme I talk about because it is the most important thing to do in your business.
You’ve probably experienced remarketing before when you are looking to buy something online such as Zappos, and then on every website you visit you start seeing ads for the same product you had just been looking at. That is remarketing, and you have the ability to market in the same way, it is not limited to just multi-billion-dollar companies.
You spent money to get visitors to your site, and you don’t want to lose that money because they got distracted and left your site. Remarketing solves this, and then potential clients will start to see you everywhere!
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
On Episode 21 of Agent Academy, I walk you through Selling Features vs Benefits. We all tend to get lost in selling the features over the benefits. Have you been in the trap of selling features? Are you relying on the features?
What Clients really want to know is the benefits!
Features are just on the surface and if you rely only on the feature you are missing what matters, BENEFITS! The benefits will tell them how features affect them.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
I want to discuss which type of agent you are raising. If you are a team, are you raising farm fed agents or wild agents? If you’re an individual were you working one way in your early years and now working a different way?
A metaphor I use to describe Farm Fed Agents vs Wild Agents is Farm Salmon vs Wild Salmon. When a wild salmon sees food it is going to do anything to get it because it does not know when it’s next chance will be. Whereas, the Farm Fed Salmon is not going to have as much fight because they live in an abundance of food.
Wild Agents behave in the same way with a lead, they will do anything in their power to keep that lead, whereas Farm Fed Agents are more relaxed with their leads.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
Most agents are having trouble finding the relationship between Lead Generation and Lead Follow Up. Understanding how to prioritize them will lead you to get better results and ultimately more money.
Often in the industry agents and teams jump first into lead generation with their marketing and farming campaigns.
The issue with this is you are creating holes in the system and allowing leads to getting out because you have not yet created a follow-up system that you can depend on. The follow-up system must be built first to avoid these leaks in the system.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
In this episode of Agent Academy, I want to take you through the growth process and to be more specific, the hiring plan for developing a successful real estate team.
What is the first hire? When is the right time to bring on the agents? What are the responsibilities of those people?
The problem I’m seeing most commonly is that agents and rainmakers are starting to get to many leads and they are doing so much business that their gut reaction is to bring in another agent or a buyer agent. But that’s not the right order of things!
You want to start with hiring for the operation of business! You can’t bring agents onto a team that has no platform, no systems, no process, no accountability, that doesn’t offer an environment that helps them do business more efficiently, effectively and profitably than they could do on their own.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
Standards have become a very big buzz word in real estate business, especially with Real Estate Teams.
A common mistake being made is they are not being held as a standard. They are consistently broken and Team Leaders and Owners are put in a difficult position where they don’t want to get rid of anyone or have any large consequence tied to what was done.
The fundamental understanding of what are standards and what are guidelines, practices, and suggestions get intermingled and mixed together. Then there is no clear line in the sand of what are standards and what are guidelines. Standards should be black and white, guidelines are where you will put up with a little wiggle.
If you have standards for everything from dials, contacts, deals, time, open houses, pending, listings, and so on, you are eventually going to force your people into failure.
For more Educational content each month - become a part of the CEO Agent Academy and join our Inner Circle: https://agentacademy.com/courses/
What's wrong with most meetings is that they are typically your agenda.
People show up to hear "the Dan" show, or "the bosses" show, and it doesn't resonate with the pain points they are having on a day to day basis.
Get more training at http://www.AgentAcademy.com
How can you act professional in the face of bad news with one of your buyers or sellers?
How can you be different than the typical real estate agent?
How do you act, look, and sound different than every other agent in your market?
What it comes down to is that there’s plenty of amateurs within our industry because of how easy it is to get licensed as an agent. There’s no animosity within that statement, it’s just simply the truth.
Get more training at http://www.AgentAcademy.com
The topic of compensation comes up and how you can structure it, so I wanted to base this week’s educational video around this topic and a specific framework to think about and some key take-away's to consider when compensating these kinds of people within your team.
Whether it’s Compensation for admin staff, ea., operations people, listing mangers, and anyone on your team that is a W2 administrative professional…
What I find is that as an entrepreneurial sales people that we are, we tend to build compensation planes for our people that we would appreciate, that we would want, however, we miss the fact that these people are very different creatures then us. They’re wired differently, which means the environment, compensation, and structure that they would prefer isn’t necessarily what would make you tick.
So you need to keep in mind empathy when you’re building these structures within your business, and how those decisions as a leader, a CEO, a boss can be detrimental for your company if you’re not considering the different kinds of people within your team, and the kind of culture and environment they would thrive in, rather than suffocate which would result in them leaving.
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If you could describe your ideal day, what would it look like? Anyone can call themselves a professional but it’s another thing to actually be one.
It’s astonishing how many people whether you’re in a specific town, within a business, company to a person or people and you ask, “What are you doing 3 Wednesdays from now?”
Get more training at http://www.AgentAcademy.com
Whether you are a team leader, team owner, CEO or perhaps you’re an operations person who can hire throughout your business, there is one mistake that we all tend to make, including myself.
The moment you try to create a role for a person, rather than fitting a person in an existing role, you’re setting yourself up for failure.
Regardless if that person is your friend, family, someone who has been a part of your business or a new individual that you like – you tend to believe you could fit them somewhere within the company when realistically, it’s not possible.
Get more training at http://www.AgentAcademy.com
The main job of a leader is to serve their team. As a leader, you need to make sure that your team is healthy, focused, and safe. Your team knows that the moment they get into work, all they have to worry about is taking care of the customer which ultimately leads the customer to take care of the business.
Your customer will be taking care of the business because they are the ones that are providing referrals, positive word of mouth, and of course, the funding that the business needs to be healthy and when the business is healthy and growing,
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Whether it’s the first house your showing or the very last, you NEED to lead with the simple question,
“How did you like the property? 1 being the worst & 7 being the ultimate best”
Majority of the time, they’re most likely going to rate the property a 5.
As you proceed to your next property, you again ask, “How did you like this property”
This could go one of two ways,
-
They’re either going to like it more.
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Or they’re going to like it less.
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You must do work that matches your desired hourly pay. You have to match your activities, tasks, and obligations to your desired income, and then delegate the rest of the work.
The biggest pain point and problem is that very few live with that perspective.
Learn More at https://agentacademy.com/
This week I opened up about where I used to be, and the defining moment in my life when I realized, that wasn't the direction that was going to lead me to where I wanted to be.
Whether you are in real estate or in any other kind of business, it's important to have the consistent mentality of "always having the end in mind"
Of course, you should remain present and focus on how to progressively not only better yourself, but also, improve, grow and learn from past mistakes to reach those dreams you plan on turning into visionaries.
But do yourself a favor and take a moment to look around. Pay attention to the individuals who are on the same path and career as you. Take notice as to the direction you're headed in and if it's not making you happy, if you know that road isn't going to get you to your end goal, simply refresh your head space and reevaluate where you're headed.
Learn more at https://agentacademy.com/
The main takeaway from this weeks content is learning how to differentiate yourself from every other agent in your market. If you're exhausted of competing with every other agent and you're ready so stand out through unique listing presentations, this Agent Academy lesson is for you!
You have to identify who your buyer is and why they're in the situation they're in. How to do that? By breaking down your process to them - so they not only understand you but also, trust you each step of the way.
Once you've come to a mutual understanding of who your buyer is and you've gained that credibility because you've allowed them to understand a system they may be unfamiliar with - they feel more inclined to continue on their buyer journey with you - rather than going with any other agent.
Learn more at https://agentacademy.com/
Unfortunately, we work in an industry where there are two kinds of agents, pros & amateurs. It’s so easy to get your license but the real work comes in when you recognize how much time, energy and work you put in on a daily basis in terms of learning, growing and expanding your knowledge to dominate your field and reach your ultimate success.
Learn more at https://agentacademy.com/