The B2B Growth Marketer: Recent Episodes
Alex Meade
The B2B landscape is always changing. New sales & marketing methods, changing political environments, and world-altering events. The B2B Growth Marketer Podcast, hosted by Alex Meade of Beacons Point, aims to unpack how businesses meet the challenges of the ever-evolving world. Alex will be joined by leaders in marketing, demand generation, content, video, sales, and business to explore the best ways to grow.
We sat down with Ashley Lawson, our Client Success Manager, and Sabina Hahn, our Client Strategist, who both have a hand in vendor management and outsourcing, to see if they have any tricks of the trade to share with us. Vendor management can be a tedious task initially, but if you document your processes and note the best practices that have yielded a great return, you can smooth out this daunting process over time. Vendor management involves vendors, from sourcing them to managing the quality of their work to paying them. While this is not an easy job, it can be rewarding. You can free up time and energy within your company to start working on projects that you didn't think you would have time for.
Ashley Lawson, Beacons Point Client Success Manager
Ashley is the Client Success Manager at Beacons Point. She is passionate about helping her clients develop brand awareness, drive leads, and close deals. More often than not, you can find Ashley's paw-sonal assistant, Zoey, by her side.
Connect with Ashley on Linkedin
Sabina Hahn Beacons Point Content Strategist
Sabina discovered her keenness for strategic and creative storytelling in college while working on campaigns for brands such as CHOC Hospital and Wienerschnitzel. As a Content Strategist at Beacons Point, Sabina works with the BP team to create engaging content that helps her clients reach their prospective customers and hit their goals.
Connect with Sabina on Linkedin
Alex Meade, Beacons Point, VP of Sales & Marketing
Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.
Connect with Alex on Linkedin
It's no secret that things have changed; the pandemic exposed weak points in many sales and marketing teams. The old way of selling and marketing doesn't cut it anymore, and teams that can pivot to a new normal are the ones that succeed. Ken Lundin has a unique ability to hone in on what a team can do to succeed and how to implement the strategies. So we wanted to pick Ken's brain on what he thinks a fully optimized team looks and functions like in the new era of sales and marketing.
Ken Lundin, President of Ken Lundin Associates & RevHeat
Creator of the Sales Alpha Roadmap, to suggest him as a guest on your show. Ken can draw from over 20 years in the sales industry and share expert advice on how to initiate growth in your business, especially during times of hardship and unpredictability.
Connect with Ken Lundin
Alex Meade, Beacons Point, VP of Sales & Marketing
Alex is the VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, the host of the B2B Growth Marketer Podcast, and a collector of Kurt Vonnegut books and San Diego craft beer.
Connect with Alex on LinkedIn
Do you tell yourself, "I need to improve the search on my site; I need to improve the rankings." Jeff Coyle, the Co-Founder and Chief Strategy Officer at MarketMuse, says that creating high-quality content is how you make improvements happen. Jeff has been working in SEO, ads, and content for 20 years. Today on the show, we will talk about cutting out the fluff content pieces, creating invaluable information for your customers, and the importance of reengaging and reupdating your content.
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse
Email: Jeff@marketmuse.com
Alex Meade, Beacons Point, VP of Sales & Marketing
Season one was the highlight of 2021. We recorded 41 episodes in season 1 that included guests from all over the country with experts in sales, marketing, and building relationships.
It's time to get ready for season 2.
We are taking a new approach, a new perspective with podcast content.
We will still be talking to experts to help you become a better marketer, help you in your career, become a better manager, better team member, and person.
Season 2 launched on February 28, 2022
Follow along on Spotify, Apple Podcasts, and LinkedIn.
Find more about Beacons Point at www.beaconspoint.com
When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermeus, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come.
Marty Berman - Director of Content & Marketing / Hermeus
Alex Meade - Beacons Point, VP of Sales & Marketing
When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermues, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come.
Marty Berman - Director of Content & Marketing / Hermues
Alex Meade - Beacons Point, VP of Sales & Marketing
Joseph Lewin is the Marketing Manager at CADENAS PARTsolutions, working in industrial manufacturing. Before starting, Joseph had no prior experience in manufacturing. In this week's Helpful Hot Take, we discuss how he could create content without being an expert.
Joseph is also the host of The Strategic Marketer podcast found here.
Joseph Lewin - Marketing Manager / CADENAS PARTsolutions
Alex Meade - Beacons Point, VP of Sales & Marketing
No matter the industry, services, products, B2B or B2C, you need to understand your customers on a DEEP level to create content that offers value. Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, uses customer feedback and data to drive their content marketing strategy. Joseph is also the host of The Strategic Marketer podcast found here.
Joseph Lewin - Marketing Manager / CADENAS PARTsolutions
Alex Meade - Beacons Point, VP of Sales & Marketing
How do you build successful relationships? It starts with doing your homework and creating the right process. Dan Englander gives his advice for sales professionals beginning at a new job and how to get meetings by building relationships.
Dan Englander - CEO & Founder / Sales Schema
Alex Meade - Beacons Point, VP of Sales & Marketing
Do you use personalization in your sales and looking for the next evolution? The term "personalize" can have different meanings in sales and has become a buzzword used without understanding how to use it. Today on the show, we talk with Dan Englander, the CEO of Sales Scheme, who has to build a philosophy and process to build relationships at scale.
Dan Englander - CEO & Founder / Sales Schema
Alex Meade - Beacons Point, VP of Sales & Marketing
Sam Capra from flexEngage and Sales Samurai Podcast host joins us to talk about starting an ABM strategy. How to identify when it's right to implement? What software or platforms do you need? If this sounds familiar, tune in to hear Sam's advice.
Sam Capra - VP of Sales at flexEngage // Host of the Sales Samurai Podcast
Alex Meade - Beacons Point, VP of Sales & Marketing
What the heck is ABM? The term "Account-Based Marketing" has been gaining traction the last few years, but most are unsure of what it even means to implement an ABM strategy. Is my company too big? Is it too small? Is my ICP right for it?
I sat down with Sam Capra of flexEngage and the Sales Samurai Podcast host to discuss ABM and how he and his team successfully run an ABM strategy.
Sam Capra - VP of Sales at flexEngage // Host of the Sales Samurai Podcast
Alex Meade - Beacons Point, VP of Sales & Marketing
The world has changed. Is your organization or event ready? Hybrid events are a great way to expand your reach, provide more value, and make the in-person count. Join Ike Kehal from Social27 to talk future of virtual, in-person, and hybrid events.
Ike Kehal - CEO / Social27
Alex Meade - Beacons Point, VP of Sales & Marketing
Let's face it, most events and conferences will never be the same, and that's ok. Often time innovation happens when there is a drastic life-changing event, in our case, COVID-19. Ike Kehal leads Social27, a virtual event platform for large corporations, and today, we discuss how the in-person event will change forever and how this is good for business.
Ike Kehal - CEO / Social27
Alex Meade - Beacons Point, VP of Sales & Marketing
So, you want to join an online community? Corinna Gelster-Borgard and Sannah Vinding share their tips and ideas on choosing the right community for you.
Are you looking to join an online community? The Campfire Mastermind is a group of peers looking to help each other get better by providing feedback, insights, and solutions to the community's needs. Check it out and register for our next sessions.
Corinna Gelster-Borgardt - Director of Marketing and Brand / Metal Toad
Sannah Vinding - Executive Director of Product Development and Marketing
Alex Meade - Beacons Point, VP of Sales & Marketing
Online communities are not a new idea. Facebook, Instagram, and Twitter have been pushing this idea since the inception of social media. The pandemic changed how we communicate and do business. So did the online communities. Today, online communities for sales and marketing professions are far more significant than any conference. To get the peer-to-peer discussion and education, you don't need to spend $1,000's; you need to find the right group and log in. Today, Corinna Gelster-Borgardt & Sannah Vinding discuss the benefits of online communities.
Looking to join an online community? The Campfire Mastermind is a group of peers looking to help each other get better by providing feedback, insights, and solutions to the community's needs. Check it out and register for our next sessions.
Corinna Gelster-Borgardt - Director of Marketing and Brand / Metal Toad
Sannah Vinding - Executive Director of Product Development and Marketing
Alex Meade - Beacons Point, VP of Sales & Marketing
Today, we will talk about video, specifically, how to add video to your current content campaign in 4 simple steps: strategy, mindset, easy wins, long-term success.
We also talked about our sales & marketing mastermind group called Campfire Mastermind. The Campfire Mastermind is a group of peers looking to help each other get better by providing feedback, insights, and solutions to the community's needs. Check it out and register for our next sessions.
Alex Meade - Beacons Point, VP of Sales & Marketing
This week's Helpful Hot Take is all SDRs (Sales Development Representatives). Nick Wassenberg, VP of Marketing at Fulcrum, manages the SDRs, and he discusses why.
Nick Wassenberg - Fulcrum, VP of Marketing
Alex Meade - Beacons Point, VP of Sales & Marketing
Nick Wassenberg has spent his career-building experience in all aspects of marketing in various industries. Now, Nick is the VP of Marketing at Fulcrum, who supports the next generation of manufacturers with digital workflows, machine learning, automation, and predictive analytics. Today, we talk with Nick about changing the way industrial manufacturers market to their future clients.
Nick Wassenberg - Fulcrum, VP of Marketing
Alex Meade - Beacons Point, VP of Sales & Marketing
This week I am trying something new. I often get asked what a buyer persona is and why they are so important. Today, I am going to give a buyer persona 101. I will define a buyer persona, how to create a buyer persona, and how to use them once completed.
If you are looking for more about buyer personas, check out more on our website.
Alex Meade - Beacons Point, VP of Sales & Marketing
We learn how to be interviewed for a job. We sometimes know how to interview others for a job. But, unless you are a journalist or an attorney, you never really learn how to interview to gather knowledge — to gain insight into a topic or subject, you may know very little about it.
As marketers today, it's essential to create content that speaks to your audience and offers them value. Interviewing subject matter experts is a great way to extract that information.
Today we talk with Sabina Hahn, the Content Manager here at Beacons Point, about conducting these interviews. Sabina studied journalism and marketing and quickly realized how those two skills work well together.
Sabina Hahn - Beacons Point, Content Manager
Alex Meade - Beacons Point, VP of Sales & Marketing
a Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses.
In this episode, Jeroen gives his advice to young entrepreneurs who are looking to start their own tech start-up.
Start your trial at Salesflare.com
Jeroen Corthout - Salesflare, Co-Founder & CEO
Alex Meade - Beacons Point, VP of Sales & Marketing
Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses.
In this episode, we talk with Jeroen on how he found the idea for Salesflare and how he grew it to one of the top CRM tools for small and medium-sized businesses.
Start your trial at Salesflare.com
Jeroen Corthout - Salesflare, Co-Founder & CEO
Alex Meade - Beacons Point, VP of Sales & Marketing
In Episode 15 of the podcast, we talked with Steve about his first 90-days at KETOS and how he build the marketing function from the ground up. This week's Helpful Hot Take is all about how he creates webinars that his audience wants to join.
Steve Shaffer
Vice President of Marketing
KETOS
Connect on LinkedIn
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
When you start a new job as a marketing leader, it's always good to come with a plan. In just 90 days, Steve Shaffer double webinar registrants, created 8 case studies, 3 whitepapers, 7 blogs, 2 webinars, and 3 newsletters. Oh yea, he also created a new website and brand identity. In this episode, we discuss Steve's process of creating a great team, build a winning process, and implement the right technology to build the foundation of success.
Steve Shaffer
Vice President of Marketing
KETOS
Connect on LinkedIn
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
What happens when three marketers who love podcasts create a podcast about podcasts? Let's say we learned a lot about each other. Today on the show, I convinced (forced) two of my co-workers at Beacons Point to talk about our approach to creating podcasts for some B2B clients. We discuss the benefits, how to get started, and some of our favorite podcasts.
Ross Nelson
Director of Content & Media Production
Beacons Point
Connect on LinkedIn
Max Reinhardt
Content Strategist
Beacons Point
Connect on LinkedIn
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
Corinna Gelster-Borgardtis back for the Helpful Hot Take! Corinna has many roles and responsibilities at Metal Toad. Still, she also recently went back to school and received a Digital Marketing: Customer Engagement, Social Media, Planning & Analytics" certification from Columbia Business School Executive Education in her free time.
So, I thought it would be great to learn how she manages her work-life balance. I hope you enjoy the show!
Corinna Gelster-Borgardt
Partner Marketing Manager
Postal
Connect on LinkedIn
Metal Toad
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
In marketing, someone skilled in design, strategy, content creation, and technical marketing is called a Unicorn. Corinna Gelster-Borgardt is one of the rare marketers who is not just good but a great marketer. Corrina, and her small team at Metal Toad, devise a way to create an ecosystem of high-quality content that brings together an entire industry.
Today, we learn how Corinna and her team found a way to bring the industry experts to create engaging content that converts.
Corinna Gelster-Borgardt
MetalToad
Connect on LinkedIn
Metal Toad
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
This week's Helpful Hot Take is all about gifting. We welcome back Tara Soles, the (former) Partner Marketing Manager at Postal, who explains how to create a gifting campaign that drives personal connections. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager.
Tara Soles
Partner Marketing Manager
Postal
Connect on LinkedIn
postal.io
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
We all love getting things in the mail. It's in our DNA. Tara Soles, the Partner Marketing Manager at Postal, explains why this is. We don't stop there. We discuss strategies and ways to use gifting to enhance your B2B sales and marketing campaigns. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager.
Tara Soles
Partner Marketing Manager
Postal
Connect on LinkedIn
postal.io
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
What does it mean to be a "remote-first" company? Joaquin Lippincott, the Co-Founder & CEO, transition to a remote-first company in 2019 by accident. Since 2019, he and the Metal Toad team have created a collaborative work environment that kept their company culture alive. In today's episode, we dig deep into how Joaquin and his team made a thriving company culture with a remote-first approach.
Joaquin Lippincott
Co-Founder & CEO
Connect on LinkedIn
metaltoad.com
Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com
Zach has an incredible story of asking questions to collect data. On this week's Helpful Hot Take, he shares why it is so essential for SMBs to be collecting data and acting on it. Check out the full episode with Zach to learn about him and his company, Survey Soft.
Zach Rasmussen
Co-Founder & CEO
Connect on LinkedIn
GetSurveySoft.com
Zach was riding his bike to his job at a gym while living on his parent's couch. He had an idea to ask simple questions. What do people want? He was trying to find the next product to sell and a business to open to change his life. What he did next set him in motion to start Survey Soft—providing tools and data for small and local businesses to grow. Zach has a fantastic story and worth a listen.
Zach Rasmussen
Co-Founder & CEO
Connect on LinkedIn
GetSurveySoft.com
Helpful Hot Take with Erik Osland & Sentari Minor of EvolvedMD.
Question: What advice do you have for anyone who is looking to start a new business?
Erik Osland
Co-Owner - Managing Partner
Connect on LinkedIn
Sentari Minor
Head of Strategy
Connect on LinkedIn
Erik Osland created EvolvedMD because of personal experiences with his father and the medical system. EvolvedMD is radically changing the people who receive care by integrated behavioral health services with primary care. But, it wasn't an easy path.
Join Erik Osland and Sentari Minor as we discuss how EvolvedMD is scaling to expand their transformative service and why taking care of your mental health is the secret to growth.
Erik Osland
Co-Owner - Managing Partner
Connect on LinkedIn
Sentari Minor
Head of Strategy
Connect on LinkedIn
There are always new strategies, tactics, and theories on building a winning strategy, but there is still one constant. Your customer should be at the center, and how they interact with our brand should dictate your strategy. This week Ashley Levesque, Director of Marketing at Demio, shares what musical theatre taught her about marketing. Plus, she shares her job hunting experience during a pandemic and signs you are interviewing for a good company
Connect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/
Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleylevesque/
Demio provides a simple, no-download webinar experience for your audience, as well as all the marketing tools you need to generate better results
RevGenuis Podcast
On this week's edition of the Helpful Hot Take, we have our friend Kristina Finseth back to discuss why you should personalize your email outreach and why you should stop your 1:many mass emails.
Check out Kristina's Outbound FIRE Framework course: https://outboundfireframework.teachable.com/p/outbound-fire-framework
Connect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/
Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinafinseth/
There are a few times in your life when you come across someone who gets it. Someone who takes something that may be complex and simplifies it and makes it work better. Kristina Finseth, Growth Marketing Lead at Interseller, is one of those people. Today on the show, Kristina walks us through her Outbound FIRE Framework and how to boost your sales with a personalized approach.
Check out Kristina's Outbound FIRE Framework course: https://outboundfireframework.teachable.com/p/outbound-fire-framework
Connect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/
Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinafinseth/
Check out Alex on LinkedIn and his website.
https://www.linkedin.com/in/alex-glenn/
PartnerPrograms.io