The Online Course Show: Recent Episodes
Jacques Hopkins
Hi, I'm Jacques, and I help course creators actually succeed with online courses.
More than ever before, regular people are taking their knowledge, packaging it up in an online course, and making a living doing it. I created my very own online course several years ago, and it’s been an awesome ride.
But not everyone is successful with online courses. In fact, far too many people’s courses never really take off. And that’s why I’m here - to make sure that doesn’t happen to you.
So what you can expect when you listen to the Online Course Show? Interviews jam-packed with tips from other successful creators. Coaching calls with some of my students. Insights into the behind-the-scenes of my course. And plenty of recommendations that you can put to practical use in your own business.
In other words, if you’re thinking about creating an online course (or wondering how to improve what you already have created), this is the podcast for you.
In this episode, we have a special guest, Jason Dion, joining us to discuss the intricacies of selling a business and the art of building a scalable online course.
Jason shares his expertise on determining the value of a business, negotiating the sale, and the importance of cultural fit when choosing a buyer. He walks us through his personal experience of selling his own company, revealing the considerations and challenges he faced along the way.
We also explore the dynamic e-learning market, discussing the rise of on-demand versus instructor-led learning and the impact of AI in content creation. Jason delves into the benefits and limitations of his own business model, offering insights on multiple product offerings and their impact on customer retention.
But that's not all! Jason takes us on a deep dive into the world of certifications with his new venture, Accolade. He reveals his plans to create internationally recognized certifications and the steps he's taking to position his brand as a leading certification provider.
Whether you're an online course creator, an aspiring entrepreneur, or simply intrigued by the ever-evolving world of e-learning, this episode is packed with valuable insights and actionable strategies.
So tune in to The Online Course Show as we bring you another engaging episode featuring Jason Dion. Get ready to take your knowledge and business to the next level!
In today's episode we have a very special guest joining us. Victor is a true trailblazer in the Portuguese-speaking online course industry, known for his successful programs and impactful mentorship. With a background in music and a passion for helping others, Victor has become a trusted figure in the digital marketing space. In this interview, he shares his journey to success, including valuable insights and strategies he learned from industry giants like Jay Abraham and Brendan Bouchard. Get ready to be inspired by Victor's transformational message and his authentic approach to helping entrepreneurs.
On this episode of The Online Course Show, our guest Lauren Bateman discusses the power of long-form content and how it resonates with her audience of older adults who prefer a slower pace. While she recognizes the need for short-form content, she prioritizes creating in-depth videos that allow her to build relationships and sell her courses more effectively.
She shares that personal touches, such as clothing choices and background items, can help create connections and attract engagement. In terms of her courses, Lauren offers a variety of options for guitar learning, including the seven-level guitar system priced at $297, mini-courses on topics like fingerpicking and power chords, and genre-specific courses like blues. She also discusses the importance of using a CRM system to track customers and target promotions based on their course ownership, allowing for more specific and targeted marketing strategies as the number of courses increases. When it comes to gaining visibility for her videos, Lauren focuses on SEO and YouTube search. She pays attention to thumbnails and titles to attract clicks, conducts research on YouTube trends and competitors, and customizes her content to fit her ideal audience's needs, such as recommending products for people with arthritis. She also emphasizes the importance of promoting videos through her mailing list to generate traffic and increase the chances of YouTube recommending her content to potential viewers. In terms of monetization, Lauren mentions her affiliate deals with companies like Vidami Pedal and Zager Guitars, where she offers discount codes and receives a commission from purchase made by her students. She emphasizes that she only works with three companies that have left a good impression on her. Lauren discusses her course platform, Kajabi, and the various offers and revenue opportunities within her sales funnel. She also shares her experience with building and managing a thriving Facebook community, which eventually transitioned to using Kajabi's community feature for better management. The community offers activities like live sessions, Q&A sessions, and song circles, and is now available for a monthly or yearly fee.
Throughout the episode, Lauren reflects on her journey and lessons learned. She shares that failure is common when launching new products, but also highlights the impact of videos without a call to action, which gained millions of views and led to increased course sales. She encourages viewers to find their own path and emphasizes the importance of showing authenticity and personality in their content. To wrap up, Lauren recognizes her growth in including calls to action and sales scripts in her videos, and the recent success she's experienced with a video that gained over a million views and led to an increase in course sales. She uses her content to drive people to either a course or a free lead magnet, such as a Christmas-themed video that offered a free PDF of simple Christmas songs in exchange for an email address, leading to the promotion of a Christmas course. She also offers a free crash course as a preview to motivate potential customers to make a bigger purchase. Tune in to this episode of The Online Course Show to hear more insights from Lauren Bateman on sponsorship, content creation, course offerings, and monetization strategies for online courses in the guitar niche.
On this episode of The Online Course Show, host Jacques Hopkins welcomes Kyler Nixon from Kyler Creative, a marketing agency that helps course creators increase sales. Kyler shares his insights on pricing psychology and common mistakes made by course creators, such as overpricing courses or lacking an understanding of competitor pricing. He emphasizes the importance of sustainable marketing systems like blogging and email marketing, and offers strategies for gathering email addresses and launching successful courses. Kyler also discusses the possibility of expanding course offerings through group coaching or additional courses. The episode dives into the process of creating courses, breaking it down into four phases for maximum success. The importance of building a big audience, offering free content, and monetizing through mid-ticket priced courses is also explored. This episode also includes a rundown of the top three most listened to episodes of The Online Course Show, and a shout-out to Kajabi as an all-in-one platform for online course businesses. The episode concludes with a discussion about using AI writing assistants like Jasper or chat GPT, the value of blogs for businesses, and the role of SEO in driving traffic to course websites. Tune in to gain valuable insights from Kyler Nixon and discover effective strategies to enhance your online course business!
On this episode of The Online Course Show, host Jacques Hopkins talks to Corey Huff, founder of theabundantartist.com, about how he has been helping artists monetize their art through his courses since 2009. Corey shares his journey from a marketing job to creating The Abundant Artist and his struggle with leaving his day job to focus on his business. He also talks about the evolution of the online course business, staying up-to-date with the latest trends, and regularly updating his courses. The episode also covers taxes, hiring struggles, and how to stay relevant by regularly connecting with customers.
On this episode of The Online Course Show, Jacques Hopkins interviews email deliverability expert Kay Peacey about how to improve email deliverability, housekeeping best practices for email lists, and more. Kay offers great advice on how to immediately improve email deliverability through basic steps and best practices, and dispels common misconceptions about email deliverability. She also discusses her membership model for ActiveCampaign users, including courses, a support community, and personalized assistance with her and her team. Listeners can also learn about personalized video messaging software, Bonjouro, and get a discount code. This is a must-listen for anyone interested in email marketing and running a successful online course business.
Topics covered in the podcast episode:
1. Email deliverability- Deliverability tools are available for improving email deliverability- Basic steps and best practices can improve deliverability immediately- Even expensive deliverability tools need to be implemented with basic steps
2. Online courses- Online courses can be a profitable business- Podcast focused on helping course creators succeed
3. Guest- The guest for this episode is an email deliverability expert who specializes in ActiveCampaign software- Bonjouro for customer engagement
4. Successful email delivery- Importance of accurate and recognizable sender information- Setting clear expectations early on can help prevent spam folder- Building trust with mailbox providers
5. Software used- ActiveCampaign- Lifter LMS- WP Fusion- Circle Communities- Airtable- WooCommerce subscriptions
6. Monitoring engagement- Importance of monitoring open rates- Clicks are more important than open rates in identifying unengaged contacts- Using automation to keep in touch with members
7. Accelerated ActiveCampaign- A free training course to help people avoid common mistakes- Covers topics such as segments, tags, contacts, and automations in ActiveCampaign
8. Target audience- Small and medium businesses- Two levels of membership: essential and advanced
9. Membership vs course- The speaker initially struggled with the decision to create a membership or sell a course- She ultimately decided on a membership model
10. Deliverability course- Deliverability refers to the ability for emails to reach the inbox- There is a lot of misinformation about Deliverability which the speaker wants to dispel.
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107: How Should an Online Course Fit In With Your Other Content? (Featuring Christina Rice)
102: How to Get Your Students to Actually Succeed with Your Online Course (with Jonathan Levi)