The Shell: Recent Episodes
Tortuga Marketing
Welcome to The Shell podcast, a safe space where marketers get together and share pro tips, strategies, and tactics for attracting customers and building relationships, views on the inbound approach, and insights on marketing news. Hosted by the Spencer Ryan, Creative Director at Tortuga Marketing and Luis Suarez, CEO of Tortuga Marketing, this podcast serves as a resource for CMOs, senior level marketers, and serial entrepreneurs wanting to take their marketing to the next level.
In this episode, Spencer and Luis sit down to discuss SEO with Hillary Bost of Executive Digital. Hillary provides insight on the future of SEO, including voice optimization and Position Zero. She also talks a little bit about how much SEO has changed over the years, and what to look for now as a business owner. Enjoy, and as always don't forget to rate the podcast!
Today’s episode of The Shell is a rerun of the interview from the TMC Amazing Marketing Minds podcast that Luis conducted last year with Michelle Blaser. Michelle is an Advertising and Content Marketing expert with a long history of working with prominent and influential agencies on the East Coast and authors one of the best newsletters created specifically for strategists called The Pollinatr. In this interview, Michelle talks about her experience a couple years ago working on marketing campaigns for Netflix on shows like Stranger Things, and the movie Bright, as well as identifying how to bridge the gap between marketing and culture and how that's relevant in the current social world. Enjoy!
What do you do as an agency or business when you've decided that you want to create content, but find it difficult to do so at scale or near impossible to execute quickly around corporate bureaucracy? That's what we're diving into in today's episode of The Shell. Luis and Spencer discuss some of the latest trending news in the marketing world including thoughts on Nissan's new branding, as well as dig into the importance of partnerships for agencies and businesses. Enjoy!
Content Marketing is the direct connection between you and your customers in the digital world. It's more important than ever to make sure you deliver the right experience for your audience. In this episode Luis and Spencer discuss some of the latest news to hit the marketing world including TikTok's new self serve ad platform. They also dive into some practical tips brands and businesses can use to start get started with content marketing when there are limited resources. Enjoy!
We live in a time where you can tell Siri you're hungry and she'll recommend the closest restaurant with high ratings. Voice activated search is becoming more and more popular, and it's more crucial than ever for businesses to pivot and adapt their SEO strategy to ensure that they are being ranked on Google, Alexa, Siri and more. In this episode, Luis breaks down some key statistics regarding the progression of this industry and gives some helpful tips on how service based businesses can take advantage of voice activated search. Enjoy!
"When can I expect to see results from my Content Marketing campaigns?" It's a question we get asked all the time, and it makes sense. We know content marketing is a long term game, but how long? In this episode of The Shell, Spencer dives into this very question and gives some helpful pointers for those looking for a realistic answer. Enjoy!
In today’s episode, Spencer and Luis go over the new feature Instagram is rolling out to allow monetization on IGTV through the use of ads and what this means for creators, brands, and even other social platforms. They also dive into some common mistakes people make when thinking about starting a content marketing campaign!
The old way of creating video for one purpose and then sending it to it's grave is dead and gone (no pun intended). With so many social platforms out there, it can be a struggle to keep up and make content for all of them. The good news is, you don't have to. You can extend the life of your video content by repurposing it for social platforms like Instagram and TikTok. In this episode Spencer and Luis discuss the power of TikTok, and how you can use your content over and over again to reach more and more people without all the extra cost and work.
A common question we get when talking with potential clients is, "How does making this video, or making this blog help my business? I don't see any business from it." The answer lies in the metrics and objectives. If you don't have goals set for your campaigns, you won't be able to tie the results to it. In this episode, Spencer and Luis break down how focusing on metrics like revenue can be a big help when it comes to determining the success of your content marketing efforts.
TikTok is one of the latest additions to the social media platform group and is currently on the rise on popularity. It's an app launched in 2019 and created for people to share extremely short form video content. YouTube, on the other hand has been around for some years, and focuses on video content of any length possible. It's also recently becoming more and more popular among brands around the world. Both of these social media platforms have one main thing in common: there's a lot of opportunity for businesses to grow on them.
Join our CEO, Luis Suarez, and Creative Director, Spencer Ryan, on The Shell, Episode 10, as they discuss marketing strategies for TikTok and cover SEO tips for YouTube.
Stay tuned for episode 11.
Small HD is one of the leading brands in the video production industry. They create state of the art monitors, and solutions for videographers and content creators all over the world!
Our CEO, Luis Suarez, had the opportunity to interview Joel, to learn a little more about what happens behind the scenes at Small HD. They have done a great job of truly understanding their true fans.
Content marketing is about creating content that is valuable relevant, ad consistent in order to attract your target audience, and Small HD has crushed this.
Stay tuned for Episode 10.
If you aren't already advertising on Facebook, you're missing out. Our CEO, Luis Suarez, had the pleasure of interviewing Ben Jarosz of Stag Marketing for The Shell, Episode 8. Join us as we discuss his personal journey he took to become the entrepreneur he is today and the importance of Facebook Ads for your business.
Stay tuned for episode 9.
There are many things that can make or break a company. Before investing all your money in a business, listen and consider these tips.
Join our very own Creative Director, Spencer Ryan, and Director of Marketing, Melissa Suarez, as they discuss ineffective content marketing strategies for businesses, what an economic downturn could mean for companies, and everything you need to know about franchise marketing.
Stay tuned for episode 8!
Episode 6
The last recession killed around 170,000 small businesses. So, how can you make sure your business is ready in case of another downturn? Our Head of Video Production, Spencer Ryan, and Tortuga's Managing Partner, CFO and own website designer, Prashanth Sai Sankar sit down to talk about the power the economy has over companies and the importance of a strong website and knowledge of SEO.
Stay tuned for episode 7!
Episode 5:
Change is inevitable. But only you and your actions decide if it's going to be for good or bad. Want to change your business for the better? Listen to what our CEO and Founder, Luis Suarez, and Head of Video Production, Spencer Ryan, say during discussing the lessons they have learned while establishing and growing as an agency.
Stay tuned for episode 6.
Episode 4:
Should your business have its own podcast?
Join us as our CEO, Luis Suarez, interviews Mike Manning, of Open Mike Talk, about the importance podcasts are gaining in the business industry.
Stay tuned for episode 5!
Episode 3:
In this week's podcast episode, our own Head of Video, Spencer Ryan, sits down with Marketing Jedi, Mary Benson, to discuss social media for businesses.
Stay tuned for our next episode.
Episode 2:
In this week's podcast episode, CEO of Tortuga Marketing, Luis Suarez sits down with CFO and web designer, Prashanth Sai Sankar to discuss the importance a website can have on a business.
Make sure to stay tuned for our next episode.
Episode 1:
Sit down and get comfortable as our CEO, Luis Suarez, chats with Nick Falbo about content marketing and sales.
Episode 2 is coming up shortly! Be sure not to miss the next release.