The Kickass Podcast: Recent Episodes
HALA Connected
Learn how to get your message to the masses, master your mindset, and manage your mind (and your mindfulness.)
Your day is usually determined by your morning...and your morning starts at night! Creating a positive, calm, and inspiring start to your day can be the difference between a day of wins or a day of struggle.
The problem comes in when your morning routine is stressful in itself, when you can't remember the "right" way to do it, or when it's just a list of crap you think you're supposed to do. The only rule is: if it helps you and feels good, do it!
"I AM ENOUGH!" she declared.
And then she wasn't.
"NOW FOR SURE I'M ENOUGH!!"
Nope, not this time either.
Eventually, my "enough" happened with a whisper rather than a bang, and it's stuck (mostly). On this episode I get really really vulnerable, really really honest, and share what really, really has been working. I hope it helps you too.
xoxo,
Heather
It's happened to all of us.
We get started on a project, a habit, a change and then we...stop. Run out of steam, life takes over, things get hard. It happens. And when it does, it can become a self-fulfilling nightmare.
Stopping doesn't have to be forever. This episode dives in to tactics to get yourself restarted, refreshed, and ready to retackle that thing you've been putting off for way too long!
You're worried about the kids at work and worrying about work on date night.
You get through whole weeks at work and then ask yourself "What did I even accomplish?"
You look at your goals from January and you haven't moved the needle...even though you're exhausted.
If you're ready to take back control of your time, you're ready to GET PRESENT. You're ready to STOP multitasking. And you're ready to be intentional. Let's get started.
Sometimes it's hard to find the focus you need to make your life better...because your life isn't better.
We've been through that - no more acutely than during the last year. So in true Kickass fashion, we did the research and tested strategies so you have new, unique ways to calm, soothe, and regain your chill.
Running ads that just aren't doing what you hoped? The problem (often) isn't your ad creative - using different words or pictures or even your offer - it's the audience that is missing the mark.
Thankfully this is a MUCH easier problem to fix! This episode tackles how to define your audience, how to measure, and how to do it all without busting the ad budget!
You know that "everyone" is not your customer.
You know you need enough customers to keep your lights on.
And you know that be choosing niches you can best communicate with - and delight - specific audiences.
So how do you balance it all? We break it down in this episode that is a must listen for everyone in charge of business development.
WE MADE IT TO 50!!! WOOOHOOOO!!
To celebrate, we looked at the most loved and commented episodes and combined them all for 50 TIPS AND TRICKS!
We cover everything from mindset to confidence in this super special episode!
"Have it all" seems like a big ask until you really break it down. Learn how to define what "it" is and start building the life of it "all"!
January is a fantastic time to set the tone for the year, to look at the habits that work (and those that don't) and to set goals. Those goals, as we've all read multiple times every January tend to fail by February.
Why?
Because they are focused on the MEANS rather than the END.
Learn how to set achievable, motivating, and meaningful goals - and then how to address the means to getting them in this January (going to be annual) take on goal setting!
The first step to creating the year you want is...figuring out what that looks like.
Settle in this Christmas holiday and get focused on figuring out what you really want - and then figuring out a plan to getting it becomes easier!
Selling on price is a fight to the bottom, and in the new economy will be even more disastrous than in previous years. Selling on value, on benefit, on the problem you solve in a way no one else does...that's where the money is.
It doesn't have to be complicated. It just has to be strategic.
Blogging is an incredible tool to generate traffic, get your messages out to the right audiences, and build your squad of raving cheerleaders, but figuring out what the heck to blog about can be tough.
Blogging a minimum of every two weeks is ideal - this podcast will get you planning (and writing) your 26 posts for 2021 in no time!
We never thought we'd still be talking pandemic in November...
But the second and third waves are here, and more and more businesses are needing every marketing dollar to go even farther. In this episode, we talk about how to do the most with the least, and do it well.
Your content is your best salesperson, your ultimate business broker, and for lots of business owners and marketers, your worst enemy.
Learn how to create a content strategy that leads to more profit, less stress, and won't make you (or your staff) cry.
Eating better. Drinking more water. Exercising daily. Working smarter, harder, better...
You've got goals, but you've fallen off the wagon. Maybe you're struggling in one area, maybe (like Heather) in all of them - but there's hope! Set aside 20 minutes and learn how to get back to basics, build up strong habits, and get back on track - mo matter what 2020 throws at us!
With the pandemic still affecting out day to day lives, and so much bad news (not to mention bad behaviour) online, it's more important now than ever before that we protect our mental health online, creating balance, and actively creating our own online world.
When your belly is in knots, your chest is tight, your breath is shallow and your mind is racing, what can you do to release the fear, or at least bring it down a notch? This episode (with a bonus method that Heather used while actually recording the episode.)
Should you put #hashtags in the first comment or the caption?
Does posting from Later, Hootsuite, or other third party app ruin your reach or effectiveness?
We've done the research and have the answers in this episode! (And we were surprised by the answers to BOTH questions!)
First impressions matter more than you might think - the plus side is that they're easier to create than you might imagine. Choosing to put your best self forward, especially in times of stress, with a few simple hacks will get you more (by doing less) than you ever thought possible.
We think of fear as being the number one reason for failure...but that's not the whole story. Failure comes from all kinds of "positive" places as well: comfort, hope, and even optimism might be holding you back.
Go beyond simply finding your why to discovering your life's purpose...all in 7 simple questions. Seem impossible? This little exercise has caused more tears, discoveries, and even created major life changes over its existence, and Heather's modification of it has truly changed dozens of lives over the past 3 years.
We love tools that make marketing easier! We get that not everyone is a photoshop whiz, and that email marketing is akin to getting teeth pulled for some people. So we've compiled a quick list of 4 plug and play, cost effective tools we love for video editing, Insta planning, graphic creation, and email marketing.
Google analytics is the best way (IMHO) to measure your success in your online marketing across the board - but it's even more than that. Knowing how to read, respond, and react to your analytics is where the magic is.
We've given you a primer on the most important analytics measurements AND how to respond to them - to make your marketing both effective and stress-free!
Your mindset is the most important part of your success - and it can be derailed by your environment. Learn the results of a few huge productivity studies on the best way to set up your workspace - no matter if you are working from home, a cubicle, or an office.
"You should sit in meditation for 20 minutes a day - unless you're too busy. In that case you should sit in meditation for an hour." That one IG meme had Heather hooked a few years ago at the start of her meditation journey. It can be hard to decide to take the time to meditate, and in this podcast, she breaks it down so even the busiest person can jump of the meditation train!
SEO - the "dark art" of marketing to Google's preferences - doesn't have to be so hard. If you want to improve your rankings, get your notebook out (no coding required!!)
Delight the few, impress the many - or risk having your marketing be the equivalent of oatmeal or the colour beige. We talk about why it's important not to try to sell to "Everyone" and how "niche-ing" is your friend.
We al know how it feels to be busy: the struggle, the forgetting, the stress, the strange sense of pride and importance, but what does productivity even LOOK like? Heather breaks down a full list of traits of busy versus productive and has some great tools to move you to the latter - in this third of three FREE YOUR MIND episodes!
"What is the ONE thing I can do right now such that everything else is easier or unnecessary?" That is the basis of The ONE Thing, hands down the best productivity theory I have read in years. The books delves deeply in to balance, prioritization, and planning - and does it while taking into account all the reasons (valid and otherwise) that we procrastinate, become workaholics, and multitask.
Want to learn how to do less in more time and be happy while doing it? This is the episode for you!
...but did it make you MONEY? Social platforms are businesses, and businesses are in the business of making money from your dopamine hits. Learn how to identify and get past the noise and focus on the numbers that really matter...like, for example, your bank account.
If you want a better life, think better thoughts. From the time we wake up until the time we go to bed, the average person has about 70,000 thoughts. How many are intentional, and how many are helpful are up for debate.
Working intentional thinking time into your day - especially during the work day - is essential to your productivity, your happiness, and even your health.
Find email marketing to be HARDDDD? Yeah, we get it. So we've devised a 4 step foolproof template to have you (gasp!) excited about sending out your emails...and not having a subject line of "newsletter" in ANY of them.
Welcome to Season 2! Most people struggle with the "what to post" and "where to post" and this allegorical episode takes each social media platform and directly relates it to an aspect of real life. Facebook is the virtual living room - sweatpants and red wine and casual selling. But don't wear your sweatpants to LinkedIn!
LAST EP OF THE SEASON! Whooooooeeee! And it's a doozy - talking about one book that reshaped Heather's behaviour and got her back to getting out of bed on time and in the right frame of mind to take on the world with JOY. Productivity has never been so simple.
Lots of our new clients have jumped online the past few weeks and revealed their hesitancy often came from feeling like they couldn't control the narrative since people were able to leave negative reviews.
But those reviews can be a huge benefit to your bottom line - if you know how to manage them
Routine is everything these days - probably even more than usual. Morning routines set the tone for the day, and Heather believes that the success of the morning is defined by the evening - it's a cycle (which can be good or bad!) Struggling to get focused each day?
While Heather's routine might not be a silver bullet, it'll get you on the right track!
By popular request, Heather recommends 5 books all tailored to what we need most during covid19 isolation - and during regular life no matter what the new normal looks like!
Looking to up your working-from-home productivity? We scoured every source we could find and have a list of actual strategies to keep your productivity, sanity, and motivation going - PLUS a list of ways to manage working from home (*insert scary movie music) with kids.
Go big. Go small. Innovate or revert. But most of all, don't be THAT GUY™. How to market and sell without profiteering, and fix your mindset to be ready for the task at hand.
Learn how to set up your minutes, hours, days, weeks, and months to double (AT LEAST) your productivity without losing your mind, hating your days, or being overwhelmed.
These days are scary, and we are here with ways to face, manage, and even make friends with fear.
Do you need to have a presence on every channel? If not where do you start? And how do you know which one to start with, when to add a new one...and how to fit them all together? All these questions plus a few extras are waiting inside!
Giving you a different perspective on "but is it working" and giving you the ability and confidence to look at your website from a functional standpoint.
Brainstorming can be an incredibly rewarding exercise...or it can be a huge waste of time. Here's a few basics to keep your storm under control.
This special Valentine's episode talks about the sexiest, most romantic social media channel...LinkedIn! Ok, it's not sexy or romantic but still - it's got a lot to love!
Learn how to fuel your body (and we're talking about more than just food here, people) and keep your inner machine running no matter what life throws at you.
*This was recorded pre-covid, but literally everything in here still counts.
Content calendars are literally the only way marketers keep from going batcrap crazy. Learn how to build your own!
We talk about the 3 audiences you need to be talking to (and the order in which you need to build them to have a thriving business!)
Start out 2020 with a website that says all the right things in all the right ways. Your website should be working even harder than you do - find out our top tips for the most effective and profitable website in 2020.
What is personal branding anyway and who should be doing it? Will it help YOU even if you're not the "face of your business"? Short answers: it's being authentic on purpose, you should, and YES! We'll go behind the buzz words and weird feelings and learn about the purpose, aspects, and tactics of creating a true personal brand.
In this episode, Heather talks about the importance of building trust across your digital marketing as well as the dos and don'ts to make sure your audience likes, trusts, and buys from you!
Procrastination is probably not what you think it is. In this episode, Heather talks about what it is and what it is not. Most people misidentify the causes behind procrastination and wind up trying to fix the problem that isn't.
If you're ready to stop putting off "putting off," then this episode is for you.
In this episode, we cover the problem of poor confidence and strategies you can use to help turn things around.
Heather welcomes new listeners and talks a little about what you can expect in these podcasts.
This episode is all about you.