The Tech Marketing Podcast: Recent Episodes
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Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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Data first, AI everywhere.
In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow.
Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the industry’s “overstimulate the partner with content” problem by using AI to summarize, personalize, and prompt next best actions. The result is a credible ROI story - time saved, usage up, revenue enabled and a clear path to an “easy button” partner experience.
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Turning partner programs into strategic powerhouses.
In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Seema Barman, Senior Manger of Worldwide Partner Program Infrastructure, Juniper Networks.
Seema's fascinating background in clinical psychology has profoundly influenced her approach to designing impactful partner experiences in channel operations. In this episode, she shares how this unique perspective helps shape the future of partner programs, ensuring they meet partners' needs and actively engage them.
Discover Seema's insights into what truly makes a partner program successful, the key metrics for ROI, and how to effectively track performance. If you're a channel leader looking to maximise the potential of your programs and MDF, this episode is a must-listen.
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Leading with curiosity.
The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous learning, risk-taking, and curiosity has shaped his approach to leadership. He reflects on navigating marketing complexity, product and partner alignment.
Luis shares how accountant partners aren’t just a route to market—they’re customers too—and why enabling them through relevance, not just reach, is critical.
A must-listen for leaders facing disruption and seeking clarity in an evolving landscape.
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This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight.
Brad discusses his journey from Nokia and Intuit to Microsoft, and now to the nonprofit space. He shares insights on building trust, leading with empathy, and the importance of curiosity. From pioneering early influencer strategies to redefining what it means to "do good" in tech, this is an episode packed with takeaways for senior B2B marketers navigating change and complexity.
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Building the foundation of partner success.
In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "Inside the Ecosystem".
Antonio shares his fascinating journey from telecoms engineer to building API-driven ecosystems at IBM, and now leading partner ops at Tricentis. From the value of boring solutions to the growing strategic role of partner operations, this episode is a must-listen for any senior B2B tech marketer building modern partner programs.
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Stop designing for portals, design for people
In this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first PartnerTech X event. Listen as they explore the rise of partner-specific technology, the growing influence of AI, and why partner experience is finally getting the attention it deserves.
Karen explains why technology is finally catching up to the ambition of modern partner programs. But that doesn’t stop at strategy, it's time for a complete rethink on execution, including rethinking the traditional partner portal in favour of more intuitive, intelligent interactions.
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In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of channel technology.
Jon and Seb explore the idea that partner tech isn’t just about capability—it’s about usability, intentionality, and service. If you’re preparing for PartnerTech X or rethinking your ecosystem strategy, this conversation will leave you with actionable insights and a renewed appreciation for simplicity and data-led decisions.
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The crossroads for B2B marketing leaders.
This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry.
Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative.
Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic.
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Signals over leads. Talent over tech. Confidence over conformity.
Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast.
With insights sharpened by her shift from tech giant advisory roles to hands-on enterprise transformation. Therese and Jon explore how the B2B buyer journey is changing, why signals matter more than leads, and how AI needs more than just adoption—it demands culture, process, and talent alignment.
If you're wrestling with digital transformation or evolving your go-to-market in an AI-driven world, this episode is essential listening.
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Ready to ignite your brand story?
Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast.
Listen as Jaymi dives into the importance of finding and telling your company's true narrative-without the cookie-cutter approaches that crowd B2B marketing.
Revealing why establishing an authentic brand personality isn't just cosmetic but a core element of attracting top talent, growing your customer community, and building lasting trust in a competitive landscape.
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Effective storytelling is at the heart of impactful B2B marketing.
Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce.
Hear Rebecca explain how cultural differences shape communication, how to tailor messaging for different audiences, and why confidence is the game-changer in marketing and leadership.
Whether you're speaking to a global audience or making a pitch to your C-suite, knowing how to frame your message can be the difference between being heard and being ignored.
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AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.
This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, joins the conversation to explore how AI can enhance efficiency and insight—but why it will never replace the human connection that closes deals.
We dive into AI’s potential to reshape sales, the challenge of maintaining authenticity, and why critical thinking and storytelling are more important than ever.
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Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing.
She dives into the shift from MQLs to activated buying groups, the role of AI-driven lead qualification, and the growing importance of hyper-personalization.
This insightful conversation explores how data, collaboration, and emerging technologies are reshaping the marketing-sales relationship, offering actionable insights for senior marketers aiming to stay ahead in a rapidly changing industry.
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In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.
Tina discusses the evolving role of technology vendors, the importance of strong channel relationships, and how AI is shaping the future of marketing.
This episode is a must-listen for B2B tech marketers aiming to drive meaningful channel results in 2025 and beyond.
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Recover from your hangover, and kick off the New Year with a bit of festive nonsense.
Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024.
The TTMP crew would like to say a HUGE thank you to all our amazing guests for joining us on the podcast this year and also apologise in advance for the chaos that is this episode. Happy New Year!
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In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space.
Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus on change management, AI integration, and customer-centric strategies.
Discover how listening, seamless workflows, and a connected ecosystem can unlock real value and transform not just systems, but entire customer experiences.
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In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'.
Discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impact. Dive into actionable frameworks for creating soulful marketing strategies, fostering internal and external communities, and navigating organizational transformation.
Tune in now, wherever you get your podcasts.
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Uncover the keys to driving impact in a tech-driven world.
Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.
The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity even in tech-heavy environments.
From initiatives like PegaFest to navigating event follow-ups, this episode highlights practical approaches to balancing innovation and measurable results.
We also explore the potential of AI as a powerful tool for enhancing productivity and generating deeper insights.
Tune in now!
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Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos.
The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation.
Tune in now, wherever you get your podcasts.
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Turning data into gold...
In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growth.
They walk you through a simple yet powerful five-step framework: Acceptance, Analytics, Activation, Automation, and AI.
Other key takeaways? It’s all about high-quality data for AI success and reimagining your content strategy to build trust and lasting connections.
Tune in now, wherever you get your podcasts!
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Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing.
Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding of human behaviour has shaped her marketing strategies.
We dive into the alignment of sales and marketing, the efficacy of MarTech, and the critical role of data and analytics in driving business results. And, of course, there's a little bit of AI thrown in for good measure.
Listen to the full episode now!
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Navigating the complex ecosystem of tech alliances.
This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships.
Listen to the episode below and take away insights on themes including:
- Why a customer-first mindset is crucial when developing partner integrations.
- The importance of balancing metrics with relationship-building in tech alliances.
- How to effectively measure and report on the value of partnerships.
Has this episode piqued your interest? Get in touch for the opportunity to take your ecosystem and alliances marketing to the next level!
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How a unique partnership saved rhinos and revolutionised perimeter security.
Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data.
Listen to the episode below and take away insights on themes including:
- The importance of first-party data in B2B marketing and why it's becoming more valuable.
- Strategies for identifying and leveraging untapped data sources within your organisation.
- The impact of Google's recent announcements on third-party cookies and what it means for marketers.
If you're interested in hearing more about the gold mine that is first-part data, please join Jon, Alex, Michele and the incredible group of speakers, on 1st October. For more information and to sign up, please visit the event page here.
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This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conservation efforts.
Alongside David we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing, listen as they discuss themes such as:
- The power of partnerships in driving innovation and solving complex problems.
- How a conservation project led to new applications for IoT and perimeter security technology.
- Cross-industry partnerships and how they can impact global challenges.
Listen to the following episode and learn more about leveraging partnerships to drive innovation and create impactful solutions.
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From resistance to alignment, unifying diverse stakeholders.
Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth.
Take note of highlights such as:
- The evolution from "channel" to "partner ecosystems" and what this means for the
- The unique value partners bring to both vendors and customers.
- Overcoming risk aversion and driving innovation in partner marketing.
Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth.
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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year!
From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill’s got it all covered.
Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Deena Piquion, Xerox’s Chief Growth and Disruption Officer, reveals the company’s daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.
Plus, Deena shares the leadership secrets behind this massive change: empowerment, empathy, and a dash of enjoyment.
Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Join us for an exciting episode with CCO, Jeff Lowe, and CFO, Roula Nasser, of SMART Technologies. They reveal how they shattered silos across their organisation by moving to a Unified Commerical Engine model.
In Season 1 of The Masters of B2B Marketing, we explored the introduction of the UCE with Jeff. Now, another year in, we hear updates on the effectiveness of the UCE, as well as crucial insights from a CFO's point of view.
Listen to Jeff's episode in Season 1 of The Masters of B2B Marketing.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
In this inspiring episode, you’ll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.
Through this research, six foundational models of marketing have been identified that marketers can use as a framework to simplify and standardise practices, foster common language between CFOs and CMOs and highlight the link between marketing strategy and business outcomes.
Access the full report on Marketing Accountability here.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
In this episode, Linda Brunner, SVP, IT Digital Customer Experience at Siemens Healthineers, shares her expertise on navigating AI in the healthcare industry, where trust and security play a leading role.
Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic research and its impact on B2B marketing.
Fresh out of stealth mode, Peter sheds light on how this innovative new approach is transforming market research.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
How generative AI is redefining partner strategies
This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise the channel. In addition, we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing as they discuss preparing partners to harness the power of Gen AI.
You can expect hear in this weeks episode:
- Defining what Gen AI is and what it means to different people.
- How AI can help support partners with leveraging data for insights.
- The unique value partners bring to both vendors and customers.
Listen where you get your podcasts
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How can being meaningfully different establish a brand’s presence in a competitive industry?
This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies of putting the customer at the heart of marketing strategies.
They explore the challenges and triumphs that come with building a brand that truly resonates with its audience. Highlighted in this episode are:
- The importance of honest conversations in shifting a business's focus to customer-centric marketing.
- The concept of 'content influenced revenue' and how Sage measures the impact of content on sales.
- Strategies for maintaining emotional resonance in both small and large business marketing.
Have a great point of view to add? Send us a text with your thoughts!
Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group.
They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her background in customer experience (CX) and user experience (UX) informs her approach to ABM.
The conversation highlights the balance between personalization and privacy, emphasizing the importance of memorable, human-centric experiences. They also discuss how brand presence and demand generation converge within ABM, enhancing marketing efforts.
Tune in now!
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On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships.
The inclusion of partners throughout your programme not only strengthens those partnerships, but it also empowers those marketeers to truly become ambassadors for your brand.
Tune in and listen as we expand on this strategic insight, and others including:
- Is it possible to have full visibility on MDF spends?
- Encouraging marketing to become advisors of sales in order to better align those teams.
- The importance of having a value proposition outlined to partners in order to foster new relationships.
Have a great point of view to add? Send us a text with your thoughts!
Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM.
The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to the podcast!
How to get partners to become ambassadors for your product.
Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing.
Listen in to hear more about:
- The importance of engaging product marketers with partners early in a GTM strategy
- Truly understanding the role of each partner to enable them to drive their own product marketing
- Benefits of transparency when it comes to product and partner marketing
Tune in now, wherever you get your podcasts:
How can you leverage your data to make informed marketing decisions?
Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail roots to harnessing the power of big data in today's digital age.
This episode delves deep into how a data-driven approach not only optimizes your marketing budget but also ensures that every dollar spent is an investment towards measurable success.
Tune in now, wherever you get your podcasts!
Unlock the Secrets to Successful B2B Partnerships and Growth
In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.
With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.
Key topics covered in this episode include:
- How to identify high-growth and valuable partnership opportunities
- Establishing the balance between people, process, and partners
- Why flexibility is so key to success when it comes to partner success
Tune in now, wherever you get your podcasts:
If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman.
This conversation dives into how you can make the most of your online ecosystems, and how you can use trust signals to grow brand affinity.
We cover topics including:
• Why building trust signals is as good for your business as it is for Google
• The impact that brand perception and trust signals have on marketing ROI
• Focusing on engagement metrics is more important than ever before
Listen now, wherever you get your podcasts.
Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director.
This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near impossible to choose your favourite snippet.
We discuss topics including:
- The impact of the changing B2B buyer journey on marketing
- What the optimal position is for regional vs global marketing teams
- How marketers should be communicating both internally and externally
There are so many more key moments to this episode. So grab a cuppa, and put a few moments aside to tune in.
Drive change; own your data challenges.
This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions.
We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your channel success.
- Why is data a key part of channel success?
- As a vendor, what data should you be prioritising?
- How to tell if your programs are performing for your channel?
And so many more insightful topics beyond these questions too.
This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani.
Today we dive into the marketing/sales dynamic.
What exactly do sales want from marketing? Are marketers trying to give them too much? How do you elevate your relationship with sales to be more strategic?
Tune in now to find out.
Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week.
Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B and the key learnings she's made along the way.
Frankly, this is a fascinating conversation, touching on so many essential lessons for aspiring CMOs including:
- Marketing's new role within the broader organisation
- How to lead from the front and back of an organisation
- Justifying brand investment in B2B
Tune in now, wherever you get your podcasts:
This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness.
The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportunities presented and make an impact?
With 95% of HPE Aruba Networking's business going through the channel, there are also some brilliant insights into how James utilises their partner ecosystem in his broader marketing strategy.
In this episode, we dig down into the details of:
- Being agile in a small vs large organisation
- Justifying risk to create new opportunities
- Changing perceptions of marketing across the business - especially with Sales.
Tune in now, wherever you get your podcasts.
Are you applying a sustainable mindset to your media practices?
If not, the time to start is most definitely now.
Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that.
Sustainability in marketing isn't just about the content created or having a circular business model. Marketers must now also think further to the 'scope 3' aspects to their work, like the adtech they're using.
On this episode, we dig down into the details of
- Measuring emissions associated with marketing campaigns
- How to build a campaign that is more sustainable
- Why you must start measuring your outputs asap.
Tune in now, wherever you get your podcasts:
This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects.
This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team.
Yeah, we weren't joking. This is a real insight into the clever ways AI can be adopted.
And if that weren't enough, we also touch on:
- The biggest mistakes execs make when introducing new tech
- Why marketers should nurture their data-driven mindset
See the AI research mentioned by Beth here: https://www.salesforce.com/news/stories/generative-ai-statistics/#:~:text=39%25%20of%20marketers%20don%27t,yet%20provide%20generative%20AI%20training.
Tune in now, wherever you get your podcasts.
This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable framework for Generative AI initiatives.
We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Foundry to go into some of the key discussion points including:
- A review of the general feeling around AI in B2B marketing
- How AI is changing content creation and consumption
- A run-through of the Open AI saga with Sam Altman
This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023.
We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really differentiated this campaign to make it special.
This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase.
This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around:
- Balancing brand building and demand gen strategies
- How CMOs need to adapt to the changing B2B landscape
- Challenges and successes of merging teams and platforms.
- The impact of ABM and its transformation over the years
This conversation sparks hope for creativity in B2B.
Your favourite hosts, Jon and Harry, are joined by Mark Lulsens. Brand Consultant and former Global Creative Director at leading FinTech brands.
With previous roles including Director, Producer, Deck-Hand and Bank Teller. Is there anything Mark hasn't mastered? Probably not!
He runs us through his passion for nurturing creative cultures and the 5 key principles you can use to revitalise your creative culture.
Marketing leaders all know it, yet we can’t help but rely on them.
For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they’ve become more about vanity or volume than a show of what’s really happening in our businesses.
We need to start a journey away from the short-term, along a new metric-laden pathway where long-term lives. Don’t worry though, we know a couple of people who know the way.
Listen as we step into the promised land of long-term metrics with a thrilling discussion between our Director of Data Ops and Performance, John Breedon, and Media Planning Director Anya Newton. Together they introduce the key frameworks and steps marketers should take to understand which metrics are important to them.
Now this is an episode jam-packed with insights that even we can't believe we're sharing.
Get the low down from Head of Marketing, Alex Webber, and Managing Director, Alex Norbury as they walk you through how to approach the awards process for resounding success.
Tune in now, wherever you get your podcasts!
This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment:
Sales and Marketing Accelerating Revenue together.
There are also some fairly tenuous animal analogies thrown in there for good measure too.
Demand Base's SMART event is already oversubscribed! But if you'd like to sign up for the waitlist, visit:
https://www.demandbase.com/smart/day-london-2023/
Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI.
We introduce three simple yet key questions to ask yourself when considering your approach:
Is it valuable?
Is it actionable?
What are the implications?
Tune in to find out more.
This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact.
We discuss what future trends Walter is excited about, as well as what approach businesses should take to the convergence of tech. Tune in to hear more about:
- The convergence of technologies: generative AI, virtual reality, and the metaverse
- Ethical considerations: data privacy, cybersecurity, and the impact of AI personas on human relationships are discussed.
- Impact of AI and Metaverse Tech: potential increase in productivity, job satisfaction, and positive impacts on various industries
- Understanding new technologies: not everything that shines is transformative, and it's crucial to understand technology at a conceptual level
- Strategic Application: apply emerging technologies strategically. Align with company goals and advance business strategy by scaling gradually
Have a burning question we've not answered? Send us a note at marketing@wearetwogether.com and we'll answer it on the next episode!
This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity.
We're joined by some brilliant guests:
Jen Shaw-Sweet - EMEA Lead, B2B Institute
Cathrin Pfeiffer - EMEA Demand Generation Director, Netsuite
Katie Groon - Agency Partnerships Lead, LinkedIn
After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love.
Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability.
How do you avoid greenwashing, or even green-hushing? And how can marketing and the board come together to achieve greater sustainability-focused KPIs?
Tune in now to find out.
The best marketing is creative but deeply analytical. It speaks to known pains and challenges but does so in an unexpected way.
In this episode, we’re joined by the fascinating Linda Brunner, an experienced chemist turned marketing leader. She offers a wealth of advice for marketers looking to develop themselves and their teams.
How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments?
Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania.
With a digital marketing career spanning four decades, David Blackburn has seen a lot of new tech come and go. In this episode, the esteemed Chair of ANA’s B2B Chapter tells us why the key to his evolving career is being ‘chronically curious’ and how he sees AI’s potential to disrupt financial services as much as the internet and mobile did.
Plus, if you’re a B2B marketer and didn’t make it to ANA this year, get ready to hear why you really shouldn’t miss it again...
When people say learn from best-in-class, this episode is the kind of thing they mean: a demand-gen strategy that pulled 200x ROI, $132m pipeline, and 91% net new leads. These are the astounding results you’re about to hear from ServiceNow’s Nghia Karoll.
Hot-foot from her ANA Keynote session, she talks us through a comprehensive marketing strategy: building brand awareness, staying in tune with customers at each stage of the buying journey, pinpoint alignment with sales – and ultimately driving revenue.
B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and, thanks to COVID, accustomed to conducting their own research and buying journeys online. This has decimated traditional sales approaches and made marketing more important than ever.
In this episode, we’re joined by Bill Zengel, the man with a front-row seat to the very best B2B marketing around the world, as he marks the trajectory of marketing’s future leaders.
Worse than dead – irrelevant. The funnel, the SQL/MQL obsession, broad-brush attribution, skimping on brand… according to Google’s Therese Parkes, pretty much everything in b2b tech is a ripe opportunity for overhaul. She comes to this episode armed with the latest Google research, asking CMOs to think bigger about what ‘in-market’ means and why the percentage of buyers in that bucket is bigger than you’ve been told.
Get stats you can take the board, like this killer: why cutting costs on brand investment is false economy - every $1 you save today will cost you $1.85 to build back in the future.
A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies synopsis. As both demand-gen leader for one of the Big Four and digital marketing professor at NYU, Lou brings rich context to b2b’s knottiest topics. He reckons with the challenges around innovating with tech when you’re in a deeply risk-averse business – especially the great unknown that is AI.
But against all the uncertainty Lou holds fast to the importance of insight: hiring for it, structuring for it and democratising it. Plus, hear how EY have embraced brand-building with their first Superbowl ad – and why he thinks demand-gen demands brand-building first.
When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising.
Listen to this episode for a walkthrough of the production fun, a sign of how far b2b has come, and a lesson in how to extend one great idea throughout the B2B funnel. And of course the big question: was it worth it? Erik shares the stats (spoiler: 4 billion PR impressions).
Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshed their sales and marketing tribes into one big, happy, customer-focused fam. It’s so simple, but why is it so scary?
Hear Jeff share it all: How changing 235 people's job titles can make things angsty. How long it took before they knew they hadn’t made a huge mistake – and how can you make it actually work in practice?
Join us for a discussion with CEO of AI in Business, Katie King, to find out how you should be using AI to get ahead - both now and in the future.
Katie takes us through her journey as an early adopter of AI to where she is now, as well as hitting on some key questions including:
- How do start AI deployment in your business?
- What's the symbiosis between AI and human creativity?
- Why are some businesses so cautious of going down the automation route?
- What core skills do marketers need to develop now?
Got a burning question we've not answered?
Email us at: marketing@wearetwogether.com and we'll answer your question on the next episode!
This week we're joined by the previous Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on:
- The challenges of being a CDO
- How he really wishes tech marketing and sales would approach a CDO
- The importance of democratising data across your business
- Where CMOs should start the get the most out of their data
Tune in now!
Discover how you can transform word-of-mouth into exponential brand growth. That's the power of influencer marketing! Jon and Harry are joined this week by special guests from Herdify, Tom Ridges and Ed Barter.
In a quick 30-minute round-up, here is our update on the sunsetting of GA3. With the 1st July 2024 deadline being firmed up, now is the time to be deciding how you'll move forward with your analytics.
This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet Up UK event! We have a special guest host, Amanda Fitzgerald of RedHat, and are joined by three fabulous channel experts to get their take on the day.
Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As one of the earliest Salesforce employees, Drew has gone on to develop an AI-driven networking intelligence tool, creating unified searchable databases. Tune in now to find out about the power of Connect the Dots.
We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immersive technology, what's exciting us now? And what methodologies should we be approaching this kind of tech with?
Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023.
We're talking game-changing keynote speakers, unparalleled networking opportunities, and genuine peer-to-peer learnings.
In this episode, we're spilling all the details about what you can expect from the first event in the UK on the 23rd March.
Don't miss out on this exclusive preview - listen now!
You can register now for the first event in Windsor, UK, on the 23rd March here:
https://www.thechannelmeetup.com/uk-event
We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat.
With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partners? How do you create alliances across your business?
For your partner marketing masterclass, tune in now.
Join Jon and Harry to dive into the world of CES, and find out which innovations we're really excited about for the future of tech in B2B.
Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the Dell Precision Game Hub - an immersive, 360°, 3D digital learning experience.
Join Jon, Harry and Minaz as they dive into our hugely successful and long-standing ABM program designed for Hitachi Vantara. Coming away with x2 golds from the recent B2B Marketing Awards, you're bound to come away having learnt something new.
Join us for a laugh as we chat about some of our best learnings from the award-winning Sage Sound Advice podcast.
Tune into hosts Jon and Harry, and a voice from behind the scenes, our own Tech Marketing Podcast producer, Nia Turner.
With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data.
This week we reflect on the newest channel insights that our team took from the Channel Meet Up event in Palo Alto.
Join hosts Jon and Harry as they explore this B2B Marketing Awards finalist case study with Claire Davidson, Head of Strategy and Planning, and Louisa Wolfe, Lead Writer.
Fancy getting 75% of your partners participating in your rewards program?
Join Harry and Jon as well as guests Tracy Walker, director of PartnerMarketing.com and Seb Tyack, director of Channel Solutions, to find out how we managed to do just that for Lenovo's Partner Rewards Club. This B2B Marketing finalist case study is not one to miss.
Host Jon Busby is joined by Christy Marbles, CMO of Pantheon, the SaaS platform to help innovate, design and deploy websites faster. With Jon's dev background and Christy's marketing expertise, this conversation covers online and customer experience.
This week we're gaining some incredible channel insights from Tracy Walker, director of PartnerMarketing.com, and Lee Prior, Global Concierge Account Director. Tune in as we tackle the barriers to managing and engaging technology partners.
Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.
Join us for The Channel Meet Up US in Palo Alto, Silicon Valley on the 13th October! https://thechannelmeetup.zohobackstage.eu/TheChannelMeetupUS
Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.
Join us for The Channel Meet Up US in Palo Alto, Silicon Valley on the 13th October! https://thechannelmeetup.zohobackstage.eu/TheChannelMeetupUS
Your quick-fire 3rd party cookies update!
The goal post for Chrome phasing out third-party cookies has changed. But fear not, this episode of The Tech Marketing podcast will soon get you up to speed. Join Jon, Abi and Alex to stay in the loop.
Tune in now, wherever you get your podcasts.
Join us for The Channel Meet Up US in Palo Alto, Silicon Valley on the 13th October! https://thechannelmeetup.zohobackstage.eu/TheChannelMeetupUS
Over the last couple of years there's been a shift in marketing's approach to demand gen. With so much pressure to deliver leads, and to deliver them fast, we're forgetting the importance of brand awareness and nurture.
This week Jon, Gareth and Harry take us back to our demand gen roots and establish what's being done wrong, and what we should be doing to get it right.
Join us for The Channel Meet Up US in Palo Alto, Silicon Valley on the 13th October! https://thechannelmeetup.zohobackstage.eu/TheChannelMeetupUS
Marketing is constantly under fire to prove their contribution to revenue. Even in a marketing first world where the work produced impacts all areas of business - from sales to legal, and beyond!
Join our Head of Marketing, Alex Webber, to find out how to use this to your advantage and develop a view point across all departments. Listen now!
Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad experiences?
In the latest episode of the Tech Marketing Podcast, we speak to our very own Director of Media Partnerships, Thu-Mai Oram, who talks about what she learned at the Cannes Lions Festival of Creativity.
Channel Heroes Assemble!
After a very successful Channel Meet Up in June, we're recapping the event highlights and sharing the changes we've noticed in the channel. Your favourite Marvel characters might even feature too...
This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular.
So listen in and find out:
- What's happening with third party cookies
- What your options may be moving forward
- How Google is changing it's data-collection methods
With the grand reveal of a B2B category at Cannes, we're joined by David Ryan, Head of Art, and Tim Wilson-Frier, Senior Strategist, to understand why this new B2B is making its debut, now.
In Jon's absence this week, we have a supercut of brand-building and awareness insights for you.
We'll hear from a whole range of speakers from previous episodes to create one concise podcast, jam-packed with helpful snippets.
A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing align… (sigh)
BUT, in this episode we have a sneak peek from Seb Tyack, Director of Channel Solutions, who gives us the low down on brilliant basics for Technology Vendors.
Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you…
To celebrate #WorldInnovationDay, join @Jon as he hears from a range of industry voices on their interpretation of 'innovation'.
Thanks to @Karen, @Johnathan, @Jamie, and @Frankie for joining us this week. And don't forget to tune in now on your favorite platform
As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers.
This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.
Join us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing: Creativity, Innovation, and Disruption. Jon, Harry and our new host Fez weigh in on the science, art, and magic that happens when brands get it right.
Our IWD podcast featuring Hidden Talent and Culture Consultancy delves into the topics shaping the new world of work for women in tech – from dismantling stereotypes and promoting equal opportunity using an app that eliminates bias to the creation of psychological safety through a culture of mentorship, allyship, and internal community building.
Why does training AI require turning data coal into data diamonds? Is there any value to AI getting it wrong, and how can we overcome bias in models? We speak with Robert “Tin Man” Tinn, Senior Data & Applied Scientist at Microsoft Health AI, about the practical challenges and advantages of using AI in its current form, and how we can expect it to develop. Join us for the discussion.
There's never been a more exciting time to work in tech marketing. But you shouldn't just take our word for it. In this 50th episode of The Tech Marketing Podcast, we're joined by eight new starters. You'll hear some of our brightest new minds talk about their interests in Tech Marketing and why they have chosen to develop their careers in the industry.
Joined by Innovation & Partnerships Director, Jonathan Sedger, we journey into the future of digital experiences and discuss how we marketers can master the metaverse (and NFTs). Tune in to get up to speed on the tech that’s shaping the future of the internet; and learn how brands can prepare for tomorrow, today.
We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPIs used to measure ABM success, and where is all of this going? We’re joined by Hitachi’s Global ABM Manager, Amy Hall, to discuss the future of this ever-evolving industry.
In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your footprint. We're joined by Hitachi Vantara’s Global ABM Manager, to break down their award-winning campaign.
In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.
Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads?
Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI audience targeting intelligence platform that delivers insights from first-party data to help you find your next customer.
Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and has been awarded Silver for Best Use of Events at the B2B Marketing Awards, listen in to the podcast to get the gospel on this ground-breaking story.
What should you be including in your submissions for awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards.
How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player? We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ at the B2B Marketing Awards.
What can we learn from an award-finalist demand generation campaign? In today's episode, Jon & Harry are joined by KPMG Media Account Director, Emilie Bordbar, to find out.
The 'Demand Gen Engine' has been nominated in two extremely competitive categories at the B2B Marketing Awards this year.
You’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage your audiences. But are you making the most of your martech and data to truly drive success? In today's podcast, our Martech Director, John Breedon explains the vital role that Martech plays in accelerating your brand efforts and smashing your demand generation targets.
Third-party cookie basics: All you need to know about Google's next move.
Jon & Harry are joined by Encore's Alex Lakin & Abi Borsberry to discuss everything cookies. Encore is a London-based digital media agency, on the front lines of digital targeting and programmatic advertising for B2B audiences.
Has personalization gone too far? Today we are joined by Stuart Constable, Head of Copy & Content at twogether, to learn about personalization trends in today's tech marketing landscape and how 'individualization' is what we should all be aiming for.
What would get you kicked out of a Russian boardroom? And what would get you invited in? What are the cultural nuances associated with communicating to Russians?
We invited Russian culture expert, Catriona Kelly, from Oxford University onto our podcast to help us answer these questions. Click to link below to add this podcast to your playlist.
Jon & Harry investigate the core principles of innovation and discuss why it is so important to stay ahead of the curve. Do new ideas come from working hard and thinking big? Or are they stumbled upon by people in the right place at the right time?
In today’s episode, Jon & Harry are joined by Drift’s Partnership Director & Founder of Sales Confidence, James Ski, to discuss the importance and the power of sales and marketing alignment.
There is so much that marketing and sales can learn from one another, there is a wealth of data and insight from both teams that is not being used to paint the full picture.
How can we bring these two sides of the same coin into alignment? Why are salespeople not sitting in on marketers’ meetings?
What is the “uncanny valley” of personalization, and can we make it to the other side?
In today's episode of The Tech Marketing Podcast, we talk to Nick Mason, founder and CEO of Turtl about the most effective ways to personalize B2B marketing content.
Let’s talk about the elephant in the room, voice in marketing. In this episode, we discuss how to get away from the screens and take your clients by the ear.
Which words have evolved over time into something useful and brilliant, and which just help you hide in the undergrowth of nonsense? We may never be able to take the jargon out of marketing, but we can make sure only the strong survive.
Are marketers using data to the best of their ability? Where does data stop and creativity begin? How do we use them together in the best way possible? Marketing and Martech come together to have a chat around the 'data lake'.
What if we see marketing through the eyes of an AI expert? Why does it matter? How can we use it? What does it mean? Guest Paul Hansen, COO of Odin Technologies, joins us to give a whole new view on AI and Marketing
What will 2021 look like for tech marketers? What market trends are we seeing? What do you do next to ensure success? We explore the insights from our latest Strategy & Marketing Research to help you get ahead.
What’s the hardest-hitting discipline in modern B2B marketing? Classic creative powers? Or the new tech that’s transforming delivery? We chat top campaigns, movie analogies and more to bring you answers.
We are back in the booth with Lizzy Knights-Ward at LinkedIn to discuss the importance of quality media environments and developing quality content
We sat down with Lizzy Knights-Ward at LinkedIn to discuss the importance of quality media environments and developing quality content
A second part to the session with Laura Milsted from the Financial Times, we discuss types of content that help build brand trust, the role of a content strategy and content effectiveness
We are joined by Laura Milsted, Global Advertising Director from the Financial Times, to discuss balancing short-term targets with building long-term brand value
In this episode, our audio producer Harry gets a little too excited about sonic identity. How do sounds affect us? What can B2B learn from 20th century fox and its trumpets? What does your brand sound like? Listen to this week’s episode to learn about all this and more.
Kate Skinner is the Senior Global Marketing Manager at Hitachi Vantara. On today's podcast, she talks with Minaz Tejani about her journey to the role, as well as the state of the marketing landscape today. With a special focus on Global System Integrators (GSIs)
In this episode of the podcast, Jon Busby (CTO) and Alex Norbury (Commercial Director) discuss the best way to combine physical and digital marketing for maximum cut-through and ROI.
In this insightful conversation on the channel, our CTO, Jon Busby, and our Commercial Director, Alex Norbury, talk to Karen Hartsell from Intuit.
Karen is group manager of Intuit Developer Partner Programs, and, as you are about to find out, she is also a channel guru for the ages.
In this episode of the twogether B2B marketing podcast Minaz and Sara reflect on their recent successes and the lessons they have learned using customer insight as a guiding principal in their ABM strategies
In this podcast Minaz Tejani our client services director talks to Nick Laurence of Hitachi Vantara about the science of marketing and understanding your customer.
What is a brand in 2019? Who decides what your brand means and how much control do you have over it? In this discussion our audio producer Harry Radcliffe probes our Head of Copy and Content Stuart Constable and Senior Account Director Mike Singleton for answers. After this podcast you will have plenty to think about until out return on the 3rd of July.
We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS.
In this episode, our head of Copy & Content Stuart Constable and Chief Technology Officer Jon Busby find themselves questioning the very existence of digital marketing. Hasn't everything just blurred into one mass of channels? And if that's true, how do you make them work for you? This is essential listening if you care about your audience, analytics and John Lewis adverts
Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and why are we throwing them around? In this seven-minute podcast, Uzma Ullah, our Senior account manager at Partnermarketing.com, unpacks channel engagement. (which by the way is certainly NOT a dark art).
Data is scary, data is boring. We know. That's why we dragged our head of Martech John Breedon into the studio to teach us how to implement data into your business, in just 5 steps, and wrap it up in just 5 minutes.
What is Relationship Powered Marketing (RPM) and how can it accelerate your Account Based Marketing (ABM)? Client Services Director Minaz Tejani discusses his latest ABM industry findings with Account Manager and ABM Lead Sara Foxley.
In this episode we ask the question "Is a campaign without images better than a campaign with bad stock photos?"
The result was a thoughtful and insightful conversation between our Senior Art Director Rintje Barnes and Head of Copy & Content Stuart Constable, provoking some fresh thinking about creative strategy and how stock photography can still enable impactful and unique campaigns.
Get your emojis at the ready. This podcast is a conversation with between our audio producer Harry Radcliffe, our CTO Jon Busby, and our Marketing manager Alex Webber about how to market to millennials.
Minaz Tejani and Sara Foxley discuss their top 5 ways to supercharge your ABM strategy.
In this podcast we continue the discussion about martech, this time focusing on the small and practical steps that you can take to either begin, or get the most out of your martech approach
In this podcast, our head of Martech John Breedon talks to our head of Copy and Content Stuart Constable. Together, they explore the complex world of marketing technology.