The IABC EMENA Podcast: Recent Episodes
IABC EMENA
Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with a network of 10,000 members in more than 80 countries, representing many of the Global Fortune 500 companies.
A broadly diverse community of communication professionals, IABC connects members to ideas, job opportunities, and people, through professional learning and a generous culture of sharing.
We believe that in today’s world, communication can be a force for good in business and society. We connect members and business people together for this purpose. With thousands of members worldwide, representing diverse industries, sectors and disciplines, this is a community alive with knowledge, experience, ideas and support; all of which are freely exchanged.
In this special podcast marking the end of the 2025/26 board year, Leo McCauley, Director of the Communications Portfolio for IABC EMENA, sits down with EMENA Chair Simon Cavendish and Vice Chair Kathryn Kneller to discuss the recent IABC World Conference in Toronto, key moments from the past 12 months, and strategic goals for the coming 2026/27 board year.
Internal communication expert and IABC EMENA Chair Simon Cavendish joins host Chared Verschuur to unpack what it really means to lead through change. From trust and transparency to the IKEA effect, we explore why internal comms is central to transformation and how to make it human, practical, and effective. Whether you're navigating system rollouts, culture shifts, or organisational upheaval, this episode offers clear, candid insights from the frontlines of change.
What’s your story and who’s telling it? In this episode of the IABC EMENA podcast, host Chared Verschuur speaks with Lucy Eckley, storytelling expert and founder of The Leading Story, about how communication professionals can move from amplifying others to owning their own narrative.Lucy shares her five-part framework for crafting a compelling personal brand story, reflects on the role of storytelling in leadership and inclusion, and explains why so many comms professionals struggle to talk about themselves. They also explore how organizations can use narrative to drive visibility, belonging, and bold change.Whether you’re refining your LinkedIn profile, preparing for a new role, or trying to elevate diverse voices in your organization, this episode is packed with insights that will inspire you to own your story with confidence and clarity.
What does gardening have to do with internal communication? A lot, according to Tony Stewart. In this episode, we explore how internal communities—when cultivated with intention—can spark transformation from the inside out. From digital “gardens” that bridge silos to quiet revolutions that challenge the status quo, Tony shares practical wisdom and real-world examples on why internal community management is no longer a “nice-to-have” but a vital function in future-ready organizations.
Human leadership and communication coach Chaya Mistry joins Chared Verschuur to explore regenerative leadership—what it is, why it matters, and how communicators can drive real transformation by creating space for reflection, connection, and change.
How do the words we use shape our workplaces and societies? In our latest IABC EMENA Podcast episode, Dr. Claudia Gross shares her expertise on green words—language that fosters inclusion, collaboration, and positive action. If you're a communicator or leader looking to refine your messaging and make language more impactful, this episode is for you.
The IABC EMENA Podcast enters an exciting new chapter! In this special handover episode, longtime host Monique Zytnik passes the mic to the new host, Chared Verschuur.Tune in to hear:✅ Chared’s inspiring journey from journalism in the Philippines to inclusive leadership & communication consultancy in Europe.✅ Her insights on belonging at work, featuring the ACES framework (Authenticity, Care, Empowerment, Support).✅ Monique’s reflections on her years as host, her proudest moments, and behind-the-scenes podcasting stories.✅ Chared’s vision for the future of the podcast: amplifying underrepresented voices, tackling rapid change, and unlocking fresh ideas.This episode is packed with inspiration, insights, and exciting plans for the podcast’s next chapter. Don’t miss it!🌐 Learn more about IABC EMENA: https://iabcemena.com/💡 Share your guest suggestions or feedback: chared@goodcomms.nl
Find out what is important in building a strong global communication team with Christopher Wade. In this podcast hosted by Monique Zytnik, we delve into how his team works and what is important for a team to be successful.Christopher Wade is the VP of Internal & Employee Engagement Communications at Fresenius Medical Care. He is a bilingual, C-suite comms professional with 20+ years' experience in delivering measurable results at embedding company culture and strategy in Fortune 500 companies - contributing to a positive reputation and securing long-term relationships with internal and external stakeholders.
Dialing in from New York City, our next guest is Pinaki Kathiari, a podcast host and CEO of Local Wisdom, a digital communication agency. With a focus on internal communication and technology, this is a great conversation that will inspire you. Pinaki is a fellow IABC member and is currently the Vice President of Professional Development for the IABC New York Tristate Area Chapter.
Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!Rachel and Monique have both recently published new books which focus on Internal Communications:- Rachel Miller: Internal Communication Strategy: Design, Develop and Transform Your Organization Communication- Monique Zytnik: Internal Communication in the Age of Artificial Intelligence) We thought it would be great to not only take an early peak at these books but also to engage in a discussion with Rachel and Monique about the state of internal communication today. We hope you enjoy the show!
With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EMENA UK&I chapter board. She has been selected to talk about communicating with impact: how to make your comms more accessible.Michael is a change and transformation communication specialist based in the Netherlands, is a key member on our IABC EMENA board and a long-term IABC member. His session is on mindfulness.Based in Melbourne, Australia, Adrian is the Founding Partner of the Centre for Strategic Communication Excellence and is focused on helping leaders and organisations communicate purposefully. He will be running a dialogue den with Bonnie Caver on: Ethics, Governance, and Responsible Use of AI in a Changing World, where they will discuss AI and responsible use. He is an APAC member and past IABC Chair.Hosted by Monique Zytnik, we hope you enjoy the show.1) Register for the IABC World Conference; https://wc.iabc.com2)Register for the UK&Ireland chapter webinar Lisa mentioned: Fact or fake? Verifying content in the age of AI https://www.eventbrite.co.uk/e/fact-or-fake-verifying-content-in-the-age-of-ai-tickets-8870407116473) Find out more about IABC EMENA: https://iabcemena.com. Consider joining usWE welcome new members.
In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s. Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, HSBC and InterContinental Hotels Group. Additionally, in the last years, his books have won awards and he has kept himself busy lecturing at Henley Business School and Cambridge University on creative writing.We hope you enjoy the show. Find out more about IABC EMENA at https://iabcemena.com. Reach out to Simon and Monique on LinkedIn. Thank you to our podcast editor Michael Kümritz.www.linkedin.com/in/simon-lancaster-speechwriterwww.linkedin.com/in/moniquezytnik
Welcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik.Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives.Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Culture of Inclusivity, it helps Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong.Today we’re lucky to also be joined by Priya Bates, who is joining us from her office in Ontario, Canada. She is the president of Inner Strength Communication, IABC Fellow and also a huge influencer in the internal communication space.
Join us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964,and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business Communicators and is a guest lecturer at Cranfield Management School. Katie was named ‘Change Maker’ by the Institute of Internal Communication. In all, her career in corporate, employee and change communications spans more than three decades.\Don't forget to sign up or renew your IABC membership!Thank you to our editor Michael Kümritz, and John Philips.Subscribe to Katie's Friday Update: www.abcomm.co.uk/Friday12 episodes for 12 IC challenges: www.linkedin.com/pulse/internal-comms-podcast-12-challenges-conversations-katie-macaulay/Katie's LinkedIn profile: www.linkedin.com/in/katie-macaulay-2b80b88/Monique's LinkedIn profile: https:/www.linkedin.com/in/moniquezytnikWishing you a happy festive season!
You know when you meet someone and you just have a great vibe? After a short conversation, you’ve already worked out if you would or wouldn’t like working with them. You feel that they get you, or they won’t. Well, this is our topic in today’s episode.Ben Wickham is a fellow communications person, storyteller and specialist in organiszational behaviour and team dynamics from Utrecht in the Netherlands.
Every profession needs to be founded on research. If it is research, understanding and debate on art, mathematics or science, discussion is essential for airing of opinions and challenging ideas.In this episode Mike Klein and Dr Kevin Ruck debate the latest internal communication research. Dr Kevin Ruck is the co-founder of PR Academy which is the largest Chartered Institute of Public Relations accredited teaching centre. Not only is he is the editor and co-author of the leading text book, Exploring Internal Communication but he has also written numerous academic journal articles and chapters, AND is a member of the editorial advisory board of the Journal of Communication Management. Not one to rest on his laurels, Kevin has just completed another book, co-authored with Mike Pounsford and Howard Krais, called ‘Leading the Listening Organisation: Creating organisations that flourish’. This will be released by Routledge in 2024. Kevin is based in London.Mike Klein is an internal and social communication consultant based in Iceland, but as many of our globe trotting members, he has lived and worked in many countries including Belgium, Denmark, Germany, The Netherlands and the US. I’m sure we’ll all agree that Mike’s super power is super-connecting - identifying people whom he thinks are worth introducing to each other, and then introducing them to each other. Mike is the founder of #WeLeadComms, and a prolific writer and speaker.If you are interested in being a part of our IABC EMENA Region community visit iabcemena.com for more information or reach out to us on LinkedIn. Thank you to our podcast editor Michael Kümritz and all of our IABC EMENA region members for your continued support.
Today's guest is Gloria Walker, who is not only a professor of practice at Hult International Business School and Associate Lecturer at London College of Communication, but she is also a Strategic Communications Consultant and owner of her own business. Gloria has that glorious position of one foot in academia and teaching and the other in the practicalities of clients, business and real-world work. Gloria has been our IABC EMENA treasurer for a number of years and not only does she have so much industry context, but she has a great understanding of our association.
Bold new frontiers for communication or digital hype?Our panel discussion brings to the fore what many of us have been thinking. With so much noise and so little time, what do we really need to know right now in our digital realm?Is social media done? Is AI friend or foe? What is the real tech baseline minus the fanfare for comms?Through an engaging expert panel session hosted by IABC EMENA's region, we'll unpack these questions, help you make sense of the present, and give you confidence stepping into the future of our communication profession.Catalina Gardescu: Incoming Director of Marketing, Communication and Admissions, Copenhagen International SchoolStephanie Pilon: Vice President Digital Marketing & Managing Director, The Adecco GroupPhil Riggins: Founder and CEO, The Brand & Reputation CollectiveMonique Zytnik: Regional Lead DACH, Open Communication GroupThis event was part of the IABC EMENA Region's successful City Connect Series, following events in Barcelona, London, Amsterdam , Krakow and Lisbon. Learn more about IABC EMENA: https://iabcemena.com
With artificial intelligence leaping ahead in content production and all areas of communications, join us as we talk with marketing and public relations agency leaders Jasna Suhadolc and Ana Margarida Ximenes about what is changing right now and the opportunities that lie ahead. Jansna Suhadolc is from Slovenia and is a seasoned digital marketing expert, working with companies from all over the world. Her digital marketing agency is called Actuado and is a HubSpot Platinum Solutions partner. Jasna has a passion for new technologies and shares her knowledge as a guest professor, keynote speaker, and workshop facilitator. She has been an IABC member for over two decades and serves as the IABC Slovenia president, a long-time member of the Management Board of IABC EMENA, and is currently a PAC (Program Advisory Committee) member for the IABC World Conference in Toronto. Ana Magarida Ximenes is based on the other side of Europe, in Portugal and is president of Atreviva in Portugal, who are a global communication consultancy with offices in countries such as Spain, Brussels and the other side of the water in Brazil, Colombia and Chile to name a few. Ana is the IABC EMENA past chair and a member and Country Chapter Lead for Portugal of the European Association of Communication Directors. Ana has a background in journalism and helps clients with crisis communication, reputation and change management.Thank you to our podcast editor Michael Kümerz and all of our IABC EMENA members.
Want to know the latest on digital employee communication and digital workspaces? Tune in to our latest episode with Kurt Kragh Sørensen from IntraTeam in Denmark and Pete Johns from Swoop in the UK, with special guest DJ Bob, as they discuss the latest in developments and why measurement matters.DEX Benchmark (intranet, collaboration and ESN)https://intrateam.com/dex_benchmark_intranet_digital_workplace_esnPeer-to-Peer Networking groupshttps://intrateam.com/networking-groupsSwoop analytics benchmarking report for Viva Engage (Yammer)https://www.swoopanalytics.com/yammer-bm-2022-23
Today’s guest is Adam Currie who is based in our Middle East region. He is a communicator with an impressive array of roles behind him. From copywriting for investment magazines in Canada to African leadership publications and then moving onto comms, Adam is now focused on safety communications for the world’s largest energy company.Like what you heard? Register for Adam's webinar on 8 March 2023 by going to our website at iabcemena.com. Drop us an email or share your thoughts on social.Thank you to our IABC EMENA board, members and also our podcast editor Michael Kümritz
Co-hosted by Monique Zytnik (IABC EMENA) and Ross Monaghan (IABC APAC), this intimate panel discussion, featuring Tineka Everaardt, Maria Farmer, Natalie Collard and Sally Goldner, will inspire you with stories and strategies of women who have stepped up to show what is possible. We also hear insights from Karen Matthews, Catalina Gardescu, Robert Andersson and Christine Elmer.Designed for communication professionals and entrepreneurs of all levels. This is actually a leadership discussion for people of all genders about what could be holding you back, real battles you may face and tactics to help you step up.Tineka Everaardt is an award-winning journalist, who has worked in the newsrooms of Channel 7 and Channel 9 as a senior producer and reporter. She was the Communications Manager at Priceline and a Senior Media Advisor for the Victorian State Opposition. Now she runs her own communications business, Everlist, offering media training, media releases, copywriting, and voice overs. She works closely with PR agencies who want a journalist’s perspective. Maria Farmer is one of the most experienced and formidable women in Australian public relations. Her company specialises in brand building, crisis management, publicity and public relations, offering bespoke solutions. With a history representing some of the best known creatives, actors, fashion and lifestyle brands, restaurateurs and authors in this country, her clients include Baz Luhrmann.Natalie Collard is the founder and CEO of Quartz Group offering human-centred executive coaching and leadership training. She is also the CEO for Food & Fibre – Great South Coast, on a mission to grow the south-west region of Victoria and its high-potential primary industries. Natalie’s previous roles include CEO of Australian Dairy Farmers and Chair of Women in Renewables.Sally Goldner is a diversity educator, speaker, life coach, MC and consultant. Her previous and current roles include founding member of Transgender Victoria, co-facilitating Transfamily, 3 CR’s “Out of the Pan” and Bisexual Alliance Victoria Treasurer. She received an Order of Australia in 2019, the 2015 LGBTI Victorian of the Year and joined the Victorian Women’s Honour Roll in 2016.Thank you to IABC EMENA, IABC APAC for your support and Michael Kümritz our podcast editor.
Meet Kate Peters, a leadership coach who helps people find their voice. Communication is much more than how you deliver a talk. Even though giving an effective presentation is vital to executives, presenting is just one result when they get communication right. Kate will share her experiences working with hundreds of executive leaders in varied industries. We will look at the most common communication challenges leaders face besides scheduling, what they know, what they think they know and what they don’t know they don’t know, and how helping leaders be impactful communicators may save the world.Kate Peters is the author of Can You Hear Me Now? Harnessing the power of your vocal impact in 31 days. With an internationally recognized public-speaking blog, K8sVoice, her clients include executives at Fortune 50 tech companies, manufacturing, real estate, insurance, non-profit organizations, and large foundations. An expert on vocal impact, her radio and internet interviews have included making the KNX newsroom try out “mask resonance” and giving Valentine’s Day advice on creating a sexy voice on the Wayne and Jane show in Canada. She lives in Southern California with her fabulous life partner, Doug Simao.Kate will be our IABC EMENA webinar guest on 25 January 2023. Go to our website to register: https://iabcemena.com/event/connect-with-kate-petersThank you to our new podcast editor Michael Kümritz.
Welcome to the International Association of Business Communicators EMENA region podcast. Join us as we talk all things comms in Saudi Arabia with Gary Hernandez and Sarah Palmer. We cover everything from what it is like to work in Saudi Arabia in a communications role; to what you should look for in a new hire, and what new graduates should focus on to kick-start their career.Gary is a new IABC EMENA board member and has over 20 years of experience in writing and communications in the oil and gas industry and is currently located in Dhahran.Sarah is also an expat in Saudi and currently in Jeddah, a port city on the red sea. She is the Director of Corporate Affairs Saudia Aerospace Engineering Industries and has a multitude of experience in public relations, marketing and freelance writing in Australia, the UK and Middle East.If you like this podcast, please reach out to Gary and Sarah on LinkedIn and let them know.
Join Cathryn Barnard and Jennifer Sproul as we talk about business partnerships both for external and internal communication. We cover what is needed for a good partnership, the benefits of building a community and personal satisfaction from work in this field. Cathryn Barnard also talks about her work on the freshly released Carbon Almanac with Seth Godin.
Cathryn (Cat) is the Co-founder and Director of Working the Future. She helps business leaders design, build and optimise lean and agile organisations.
Jennifer Sproul is the Chief Executive at the Institute of Internal Communication and has also worked with the Market Research Society in London. Her background is in marketing publishing and membership organisations.
At the end of our podcast we have a challenge for you. We hope you enjoy listening to Cat and Jen.
Our guests from the Netherlands, Tunbosun Afolayan and Dieuwke Swain, talk about moving countries, cultural differences, ethical dilemmas and communicating about science.
Tunbosun Afolayan has four degrees ranging from a Bachelor of Science in Geology and Mineral Sciences to an MBA in Energy and Sustainability. She has worked in the gas and petroleum, solid minerals, water and finance industries, and was recently named a Rising Woman in Energy by the Mediaville Women in Maritime and Energy award.
She is a new IABC EMENA region member, having recently moved from Lagos, Nigeria to Amsterdam in the Netherlands.
Tunbosun was a facilitator at our IABC Converge event last year on the rise and impact of short term gig and contract roles in comms careers Roundtable.
She is joined by Dieuwke Swain, who is one of our IABC EMENA region board members and also lives in the Netherlands.
Dieuwke also has a mixed scientific and communications background. After gaining Bachelors and Masters degrees in Molecular Biology, she made a career switch into supply chain at the turn of the millennium, and then moved into internal communications 10 years’ ago. Since then she has worked both in-house and as a consultant for multinationals and non-profits. She is now a Communications Manager at IDEXX, a global leader in veterinary diagnostics, software, and water testing.
Take a listen to one of our IABC World Conference Listening Lounge sessions, The Rise Of The Connectors – The Dance Between Technology and Internal Communication | Presented by: Monique Zytnik, Global Employee Communication Subject Matter Expert, Open Communication, Andreas Ringsted, Chief Digital Officer, Open Communication, and Steffen Henke, Global Head of Internal Communication at Deutsche Post DHL Group. You can sign up for a Digital Pass for full access to the keynote speakers and plenary session AND a further 9 Listening Lounge podcasts: https://wc.iabc.com/World-Conference-2022/Digital-Pass.
In this episode some of our EMENA region colleagues also share their experience from the live conference in New York City. Hear from Katie Macaulay, Managing Director of AB; Jasna Suhadolc, Founding Director of Actuado, and Howard Krais, Head of Employee Experience Clean Air Johnson Matthey. We hope you enjoy!
It's finally happening for the first time in 3 years. The world's leading event for business communicators kicks off on 26 June in NYC - #IABC22 World Conference. Expecting 800 comms professionals from across the globe to be there but if you're not able to join us then there's definitely a way you can experience it.
Listen to a brief chat with Zora Artis, Chair of the IABC World Conference 2022 about the freshly released Digital Pass.
IABC has released the Digital Pass a taster of some of the incredible content. There are 5 general sessions live-streamed and on-demand for 30 days, plus 10 Listening Lounges on-demand for 180 days. It's only US$99 for IABC members and US199 for non-members.
So jump on and grab your digital pass at https://bit.ly/3xS8ak7
• Opening keynote Frank X. Shaw CCO Microsoft "Find Your Voice! Diplomacy, Influence, and the Evolution of Communications" Live stream 0900-1015 EST Mon 27 Jun (Q&A with Danielle Bond SCMP) • Plenary Panel Communication Professional 2030 Live stream 1600-1700 EST Mon 27 Jun (moderated by Justin Joffe with Maria Gemskie Myron Marlin @Michael McIntyre) • Plenary session Dan Gregory Kieran Flanagan Why Influence Beats Intelligence In Communication Live stream 0900-1015 EST Tue 28 Jun (Q&A with Zora Artis, GAICD IABC Fellow SCMP) • Plenary Panel Changing the Conversation: Communicating Climate Science (moderated by Peter Finn with Taniya Thomas Trisha Bauman Rachael Moore @Dr. Marco Tedesco) Live stream 1600-1700 EST Tue 28 Jun • Closing keynote Lisa Osborne Ross US CEO Edelman Communicating with Belief-Driven Employees & Consumers in 2022 (& QA with Danielle Bond SCMP) Live stream 1115-1230 EST Wed 29 Jun Plus 10 Listening Lounges: • Go Far Together: How Leaders Can Work Together Digitally to Inspire a Global Audience Roger Christie Craig Mullaney • Four Stories Leaders Use to Create Meaning Nancy Duarte • The Neuroscience of Pronouns Dr. Laura McHale • Sustainability: A Critical Part of Your Communications Strategy Alisa Bonsignore • Communication Can Drive Buy-In for Purpose Transformation phil preston - purpose expert • People over Brand: Leveraging LinkedIn for Exec Thought Leadership that Drives Brand Awarenss Amanda Guisbond • The Rise of the Connectors - The Dance Between Tech and Internal Comms Monique Zytnik Andreas Ringsted • Communication: Breaking Barriers Across the Globe Prerna Sinha • Tricksy Words: Finding and Refining Belle Walker • What 1,000 Hours of Call Have Taught me About Connection Lisa Riemers
Russel-Olivia-Brooklands is known in the internal comms world as ROB. He is a UK based consultant and trainer for The Communication Game and has worked with companies such as Sony Entertainment and the United Nations. In this IABC EMENA podcast episode ROB talks about why a communication team might not be performing and what they need to do their job. He delves into further challenges faced by internal communications. We hope you enjoy the episode!
Meet Zora Artis, GAID IABC Fellow SCMP, CEO of Artis Advisory, Co-founder of The Alignment People, and Chair of the IABC World Conference 2022 as we talk about everything from strategic alignment to encounters on escalators and free ranging employees.
Zora is Australia’s leading Alignment Strategist and has worked with leaders, executives, and boards for over 3 decades to ensure their organisation's structure, leadership, people, brand, communication, and most importantly culture, work together to support their strategy and purpose.
Combining an award-winning career with vast commercial and board director experience and my alignment methodology Zora now guides clients to optimise simplicity, process, and team contribution. The outcome drives commercial and social impact strategies. You can find some of Zora's research and white papers, plus contact details at www.artisadvisory.com and LinkedIn.
Disinformation and propaganda is the evil and dark side of what communication can do.
Join us as German based international communication expert Ute Schaeffer dissects what disinformation is, when it is used, how it works and what it aims to do.
It is a topic that spans wars, elections, pandemics and times of dispute AND deliberately aims to cause social disharmony. This podcast delves into the responsibilities of journalists, what we should be teaching our children and what we can individually do.
Ute asks key questions such as 'where do we have the space to confront ourselves with the ideas of other people without going into a free flow of aggression and dispute?'
Tune into this big picture discussion with a communications focus, hosted by Monique Zytnik on behalf of the IABC EMENA region.
Ute Schaeffer is an international communications professional with a background in journalism and publishing. She is currently Head of Media & Public Relations / Digital Communication for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH - GIZ is the german federal agency for international cooperation and development. GIZ provides tailor-made, cost-efficient and effective services for sustainable development in cooperation with partner in more than 120 countries worldwide, also in fragile and post conflict countries.
Ute is also the author of Fake statt Fakt - fake vs fact and has worked with organisations such as Deutsche Welle, Germany’s international broadcast, setting up the Ukrainian program and also as the Editor in Chief. Her focus topics include digital communication and the role of disinformation; international policy and development; human rights; and the forward and backward steps in democratisation worldwide. Ute also works with organisations on establishing collaborative workflows and teaching them how to be fit for digital challenges. For more information contact Ute via her website: http://uteschaeffer.de or LinkedIn https://de.linkedin.com/in/ute-schaeffer-5a58b0119
The IABC World Conference 2022 is proud to present “Stronger Together: Gift of Communications Idea Exchange” to benefit The Media Assistance Coordination Center, set up by The Media Development Foundation specifically to combat dis- and misinformation and to support journalists in the Ukraine. All are invited to support this effort and donate! Gift of Communications participants at the World Conference in New York will be randomly matched in pairs and encouraged to learn from each other – to be mentored or reverse-mentored, to brainstorm or run an idea by another professional communicator, or to gain insight into a different culture, industry or marcomms tool. Look for links to donate and participate soon!
Interested in becoming a mentor or being mentored? Tune in to the IABC EMENA Region podcast with Monique Zytnik and Karen Matthews as we discuss mentoring.
Karen Matthews is the Senior Manager, Corporate Relations and Communications at RMIT Europe – the European hub of RMIT University. Karen is also the current Vice Chair of the IABC EMENA Region Board 2021/22. She has over 15 years of experience in corporate communications and has worked in global environments in industry, higher education, government and not-for-profit in Australia, Vietnam, Spain and Canada. She is passionate about diversity and inclusion, gender equality, and particularly the power of mentoring to support and empower women in business. Karen is based in Barcelona, Spain.
A special thanks to Iona Wilder for editing this episode.
Are you curious about what it takes to set up your own communications consultancy? What do you need to be at the top? What does an agency look for when hiring?
Join us for this latest International Association of Business Communicators EMENA region podcast with Monique Zytnik.
Our guests today are Jake Moss and Simon Wright.
Jake Moss is the Founder and Editor-in-chief of Vienna's city living guide magazine, Vienna Würstelstand and the creative director at The Wurst Agency - www.thewurst.agency
After completing an epic overland travel from Australia to Europe - which involved a motorbike, a horse, a tuktuk and a blog, Jake crash landed in Vienna and founded a magazine.
Prior to his international adventures, Jake wrote and worked for several renowned publications on a freelance basis, including The Weekend Australian, The Guardian etc.
Simon Wright is former co-founder of Gatehouse and Director at Gallagher, internal communication agency and most recently Executive Chair of Open Communication Group a global internal communication consultancy. He has over two decades experience in running and growing successful, award winning, agencies. Simon also provides coaching and counselling to business leaders, as well as non-exec support to multiple organisations including as a trustee at the wonderful national children’s speech and language charity, "I Can". Beyond the more corporate side, he thoroughly enjoys creating the latest Cotswolds food, drink and shopping hotspot in Moreton-in-Marsh, "No.1 Cotswolds" and has other business ventures in the pipeline.
This IABC EMENA podcast was created and produced entirely on a volunteer basis. We welcome your ideas, suggestions and feedback. Contact IABC EMENA Board Member, Monique Zytnik directly via LinkedIn.
We hope you enjoy this episode!
Do you need to communicate across borders, languages and cultures? Join Ray Walsh and Cecilia Maldonado as we talk about localising global communication. This episode of the IABC EMENA podcast covers when you should translate, how you should set up your content team and if culture nuances really do matter.
About Ray Walsh Ray is the author of "Localizing Employee Communications: A Handbook" (2020, XML Press/Content Wrangler) Preview on Amazon: https://amzn.to/30NB0kK
He is specialised in content creation, audience awareness, localization, simplified English, training, and presentation support. As a former journalist and English language teacher, Ray helps organisations shape and execute communications that cross borders and have impact.
About Cecilia Maldonado Cecilia has a degree in translation from the National University of Cordoba, and over 20-years of experience in the industry including co-founding, managing and merging language service companies, co-founding the first language industry association in Argentina, volunteering with different international organizations, as well as organizing events such as the Language & Technology Conference, Think Latin America, and the Vendor Management Seminar in Argentina, Chile, Mexico, Brazil, Ireland, Peru and the United States. She is the President of Women in Localization, a non-profit organization that works for the advancement of women and the localization industry.
We hope you enjoy our podcast - please connect with us on LinkedIn and let us know what you think!
Morten Dal from Microsoft and Mike Pounsford from Couravel delve into all those tricky life questions that are pertinent right now. Are we finding balance in the current environment? Are we biased towards too much digital? How do we create psychological safety? What do employees want right now?
With employees being more productive than ever, rapidly changing environments, uncertainty AND the need for difficult conversations, who better than Morten and Mike?
Morten Dal is a global award-winning corporate communications manager and certified Train-The-Trainer PROSCI®️ change manager, and since 2019 working as Senior Customer Success Manager with Microsoft, offering more than 15 years of corporate experience from the customer side (retail, financial sector, foods & beverages).
Focus on hybrid work and digital employee experience Building great employee experience: Culture & Communication, Productivity & Wellbeing, Skilling & Growth and Knowledge & Expertise. Morten is guiding and helping to empower enterprises and employees to work in a hybrid work scenario during and beyond Covid-19. Orchestrating large onboarding & training programs in large organisations, handling the people side of change.
His employers include: Microsoft, Pandora, Danske Bank, Danisco (DuPont), Copenhagen Business School.
Mike is an organisation development specialist in employee communication and engagement. His work involves helping to develop engagement strategies, strengthening the links between what people do and business strategy, and developing the capabilities of leaders and managers to create engaging environments. He is particularly interested in how organisations listen effectively and run surveys, webinars, and workshops for individuals and organisations across the globe.
He founded Couravel in 2001 and works with associates so he can provide clients with a lot of experience but without the overheads that go with more traditional consulting models. He has an MBA from London Business School and is accredited under the NTL Organisation Development programme. He recently completed a term as UK President of the International Association of Business Communicators (IABC).
Thank you to Iona Wilder for her help editing - greatly appreciated.
We hope you enjoy our IABC EMENA Region podcast with Monique Zytnik.
Podcasting can be for fun or for professional public relations. This podcast delves into the how, the why and everything else in between to get you started on podcasting for public relations.
It is an audio extract from a webinar held by Quadriga University in Germany for the Kommunikations Kongress Academy on 13 July 2021, titled Podcast in der Unternehmenskommunikation. The webinar was hosted by Prof. Dr. Ana Adi with Regina Koerner and Monique Zytnik as guests.
We would like to thank Quadriga University for letting us share this content with our listeners.
Prof. Dr. Ana Adi is a Professor for PR and Corporate Communications at Quadriga University in Berlin. Prof Dr Adi obtained her PhD from the University of the West of Scotland, UK having investigated from a framing perspective the discourses about China, the Olympics and human rights during the Beijing 2008 Olympic Games of activist groups, Olympic organizers, international media and online public. Prior to her post at Quadriga University of Applied Sciences, Dr Adi has worked, lived and studied in the USA (with a Fulbright scholarship), Belgium, Bahrain, Thailand and the UK (and traveled far beyond). She is the Chair of the Digital Communication Awards in Berlin since 2015 and a member of the Institute for Public Relations Measurement Commission since 2018.
Regina Koerner is the CEO of professional-podcast.com. Since 2019 she has been an enthusiastic and award-winning podcasts producer with focus on strategy consulting, content creation and production for tier one podcast clients such as Handelsblatt, EY, HVB, BCG, iq digital – and Quadriga’s “Women in PR” with Ana Adi. Previously global leadership positions in corporate communications, transformation and PR at e.g. Roland Berger, Kearney, Bertelsmann Foundation and NGOs like FairTrade International. Many years of journalistic experience as executive editor, assignment editor and correspondent at RTL, Voice of Germany and American broadcasters in the US.
Monique Zytnik is the Global Employee Communications Subject Matter Expert for Open Communications. She has worked internationally for organisations as diverse as Special Broadcasting Services Australia, ANZ Bank, adjust.com and the Australian Taxation Office. She is also a the current Vice Chair of the International Association of Business Communicators EMENA Region, and business mentor at the Mentoring Club.
We hope you enjoy our podcast.
Have you been hearing the discussions around sense of belonging? Wondered about the actual definition or how it relates to our work as corporate business communicators?
Dr Kendi Guantai takes us through some important concepts in this episode and also talks about authenticity. What do you think?
Dr Kendi Guantai is an award-winning Communications and Marketing expert at the Leeds University Business School (LUBS), where she manages and teaches post-graduate courses in Corporate Communications and Public Relations. She also designs and delivers business related courses on the Goldman Sachs 10K Women’s Programme and sits on the advisory board of Archetypical, the company behind the simulation game ‘Corporate Snakes and Career Ladders’. Kendi is a Leeds Institute for Teaching Excellence (LITE) Fellow, researching students’ intersectional lived experiences of authentic self and belonging during their studies, and the impact of these experiences on the student lifecycle. In addition to Sense of Belonging, her current research interests include Authentic Leadership and Public Sector Communications, and she is actively involved in Decolonising initiatives at the University of Leeds. Kendi is the Vice Chair of Leeds ACTS! (Academic Collaboration with the Third Sector) as well as the Chartered Association for Business School’s REAG (Race Equality Working Group). She is a recipient of the Dean’s Award for Teaching Excellence (2019) as well as the faculty partnership award for Equality and Inclusion (2021). In 2020, she was recognised as a ‘Local Hero’ by the Leeds City Council for ‘outstanding and tireless services within the local community during the Covid-19 pandemic’.
A true citizen of the world and passionate about employee engagement, Bhanu Prakash is a delight to speak with. He has a range of experience in internal communication with companies including Amazon, AXA and HSBC.
In this episode we discuss everything from leadership principles shaping company culture to how to cut the clutter with effective communication.
Bhanu has tips for all of us on good email habits and reminds us to think of our end consumer.
So pop on your headphones or turn up your car radio and sit back for our relaxed 25 minute chat. Enjoy!
Following the recent announcement of Caroline Sapriel’s nomination as Fellow of the IABC, Stephen Welch, past chair of the IABC EMENA region, meets Caroline to discuss her career highlights and time with the IABC.
With more than 30 years of experience in communications and PR, Caroline Sapriel and her partner run their own international crisis management consultancy, CS&A. They provide their clients with an integrated approach to crisis preparedness, emergency crisis response, crisis communication, and business continuity after a crisis. CS&A is celebrating its 30th anniversary this year.
Curious about what leaders need from their communications professionals or wanting to know how to best support your line managers? Are you interested in organisational listening? Or are you starting a new job in comms?
If yes, then this insights packed, open discussion with Trudy Lewis and Howard Krais is perfect for you.
Trudy will be speaking at the upcoming IABC Converge 21 conference on 21 April about supporting purposeful leadership.
Trudy is a communication consultant and executive coach, and through her company Colinear, she helps leaders, managers and professionals to be engaging, have impact and influence by mastering effective communication. Her goal is to enable people to gain an edge and confidently take their leadership to the next level. She is a chartered practitioner and board member of the CIPR and co-hosts a podcast, Calm Edged Rebels.. Trudy has worked across a number leading organisations in the retail, hospitality, rail and construction industries, delivering the right level of communication aligned to the business and its priorities.
Howard will be presenting at the IABC World Conference at the end of June on organisational listening. Howard has worked in the world of employee communications for over 25 years.
Howard's career has seen him work in both ‘in house’ and consulting / agency roles. Today in his day job, he leads communications for the Clean Air sector of Johnson Matthey, a role he moved into in May 2018, following senior communication roles at global giants GSK and EY.
Howard has long been passionate about the critical importance of listening for communicators, and by definition for the organisation. Together with colleagues Mike Pounsford and Kevin Ruck, Howard has published two reports on Listening in Communications with a third due to be launch on 13 April 2021, following the completion of a global survey.
Howard is currently Past President of the IABC UK & Ireland chapter, having served as President from 2018-20. He also spent nine years as Chairman of Wealdstone FC, a semi-professional football club who currently play at the 5th level of English football.
Howard and Trudy bring their expertise to you in our IABC EMENA region podcast.
Ana Chair of the IABC EMENA region and President, Portugal for Atrevia, Iberia’s largest communication agency. She co-founded Atrevia in 1999, and co-leads Atrevia’s international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby and public affairs, internal communication, community relations, brand and marketing management working with major category leaders. Ana began her career as a journalist in print, radio and television. She holds a degree in social communication from the Universidade do Minho and a business management degree (PDE) from AESE Business School. In 2009 Ana was elected one of the Most Motivating Persons in Portugal by Business School ISCTE. She speaks Portuguese, English and Spanish. Ana is based in Lisbon, PT.
Have you ever wondered how to shape and craft how others see you?
Personal branding experts Oliver Aust and Fady Ramzy bring two perspectives to this topic for our International Association of Business Communicators (IABC) EMENA Region podcast.
Oliver is one of Europe’s leading communications and personal branding experts, founder and CEO of Eo Ipso Communications, podcast host of ‘Speak like a CEO and author of three books on personal branding. Visit his website at www.oliveraust.com.
Fady is an independent consultant and trainer for online communications and social media with more than 24 years of international experience.
Fady is an adjunct faculty at the American University in Cairo at Kamal Adham Center for television & digital journalism. He is also a professional trainer and consultant, working with international entities including Thomson Reuters Foundation, Internews, Google, ILO, USAID, Siemens, Goethe institute, and many more. Look up his LinkedIn profile at www.linkedin.com/in/fadyramzy.
We talk about so many things including what personal branding is, who should consider personal branding, measurement and some tips and digital tools.
Enjoy.
What an unbelievable year! Now is the time to sit back and enjoy our podcast with Naomi Jones and Michael Nord as they discuss modern leadership. Both bring insights from the year that was 2020 and tips into how to step up for 2021. This is a refreshing podcast for communications professionals at all levels.
Michael Nord is a senior communications and transformation professional with more than 25 years of experience. Michael has covered the communications and change spectrum from strategy and implementation to tactics, creating innovative digital and social media strategies – using new and cutting-edge techniques to engage stakeholders. He is a trained facilitator and experienced in learning and development, knowledge management, public relations, and management of large and small events, on a local and international level. He has held key positions in IABC, on chapter, regional and global level, and has spoken at many events.
Naomi Jones is the Communications Director, SUEZ recycling and recovery UK. As Communications Director for SUEZ, Naomi has responsibility for both the communications and marketing teams for the UK and Sweden.
From starting her career in agency life working in public affairs, she became a specialist in sustainability communications, crisis management and corporate communications, with experience spanning industries from retail to banking. In 2009, she became SUEZ group’s youngest ever head of department, aged 28.
Naomi has been instrumental in numerous projects during her 11 years at SUEZ, including increasing SUEZ’s media share of voice in the waste management sector from fifth, to first position. In 2015, she project managed the group’s rebranding and repositioning in both the UK and Scandinavia, and has overseen the employee engagement programme resulting in the company being awarded the Sunday Times Best Companies’ ‘Best 25 Big Companies to Work For’ accolade in 2018 and again in 2020, for a predominantly operational and dispersed workforce.
Naomi has co-authored the book 'Managing a Crisis: A Practical Guide' (2006, Palgrave Macmillan) and is a Chartered member of the CIPR and is a member of the CIPR’s STEM committee.
We hope you enjoy our podcast, brought to you by the International Association of Business Communicators EMENA Region.
The time has come to end transactional recruitment! Discover how important it is to manage your brand throughout the recruitment process and the bigger implications it has not only on your bottom line but also long-term, being able to attract the right people to work for you.
Konstanty Sliwowski talks with Monique Zytnik about the link between employee experience and customer experience and how strategic recruitment is surprisingly similar to strategic marketing and communication.
Sprinkled throughout our conversation the examples and personal stories will help the keepers of your organisational brand understand why professional communicators have the opportunity yet again to make a positive improvement on how your company does business.
Konstanty Sliwowski is the Founder and CEO of Caissa Recruitment who are specialised in the high-demand sector of engineering leaders and are focused on better candidate engagement and employer brand awareness.
What is our role as professional communicators in supporting inclusion? How does our profession measure up?
Introduced by Monique Zytnik and facilitated by Gloria Walker, this is a recording of an inclusion and gender focused webinar held on 29 October 2020 featuring Ann-Marie Blake, Alex Malouf and Ana Adi.
Our panellists draw on their own personal experiences and recent research including the Women in PR eBook published by Quadriga University of Applied Sciences in Berlin, which has contributions from many of our international IABC Members including Zora Artis, Mike Klein and Sia Papageorgiou.
Our facilitator, Gloria Walker, is a highly experienced public relations and communications practitioner with both global in-house and consultancy experience. She has taught at universities in the US, UK and Thailand, has published in professional journals, and has given presentations at professional and academic conferences in the US, UK, Slovenia, Thailand, Vietnam, India, Dubai and Turkey. Gloria is currently an adjunct professor in the MA Public Relations programme at the London College of Communication (UAL) and teaches undergraduate business and communications classes at the London campuses of Hult International Business School and Fordham University. She is a Fellow of the UK’s Higher Education Academy and an active member of several professional associations including being the current treasurer of IABC’s EMENA Region board and member of the PRCA Council.
Our first panellist, Ann-Marie Blake, is a communications consultant and leadership coach. She has a wealth of experience leading communicators and advising leaders in the world’s largest financial services organisations.
Ann-Marie holds Chartered PR Practitioner status and sits on the International Executive Board for IABC. She is also a founder member of PRCA’s Race & Ethnicity Equity Board (REEB) that exists to create both immediate and long-term proportional racial equity within the PR and communications industry. Ann-Marie is based in London.
Also with us is former IABC EMENA board member Alex Malouf, a marketing communications executive who has spent the last 17 years in the Middle East. Alex has lived across the region in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He is the Corporate Communications Director for the Middle East and Africa at Schneider Electric. In his previous corporate communications role at Procter & Gamble, he was responsible for diversity and inclusion. Alex currently based in the United Arab Emirates.
Our third panellist is Dr. Ana Adi, Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin. She is the Chair of the Digital Communication Awards, host of the Women in PR podcast and co-editor of the Women in PR ebook. When not writing about what communicators can learn from protests and social movements, she focuses on mid-term solutions for the professionalization and future-proofing of communicators.
Thank you all for joining us! We hope you enjoy our podcast from our region.
Follow us on Twitter: @iabceme and add your thoughts to this topic by using #iabc_inclusion.
Gender equality is finally getting the media it deserves. And that's where we start on this podcast. We talk with Claudia Vaccarone, one of IABC's best known members in EMENA who works as the Head of Diversity Programmes for Members at the European Broadcasting Union. The EBU released a seminal report in December on the state of gender parity in Europe's media. We ask Claudia about the findings of that report, and what communicators must also do to create equality in our own industry. Enjoy the podcast, and download the report at https://www.ebu.ch/publications/position-paper/guide/all-things-being-equal.
We're rebooting our podcast series for this year. And we're starting with Tim Salau. Tim, nicknamed Mr. Future of Work, is the CEO & Founder of Guide, a social e-learning app helping high school students learn essential life skills from their favorite creators, he's worked with top Fortune 500 & hypergrowth companies: Google, Microsoft, Facebook, and WeWork championing innovation and inclusive technology.
We spoke on the role internal communicators play in creating an open, forward-looking environment in our workplaces. Hear Tim's advice on what we should be doing, and who is setting an example for others to follow.
One of the most sought out experts in the area of leadership communications, Bob Pickard is often seen on Bloomberg and other media outlets sharing his views on the concept of "social leaders", executives who use social media to effective engage with employees and consumers. He joins the IABC EMENA podcast to talk about why we need to help our executives both understand why they should be on social media and how to make the most of these tools.
We speak to arguably IABC EMENA's most famous member Michael Ambjorn, who explains why service on a board is the best way to both give back to the industry and also to grow as a communications professional. For more information about IABC EMENA and details on how you can stand for board nominations, go to https://iabcemena.com/blog/2019/04/27/do-you-want-to-make-a-difference-to-the-profession-stand-for-the-19-20-emena-board/
IABC EMENA's former chair Neil Griffiths shares why you should stand for a board role with the world's largest family of communicators.
One of our EMENAComm keynote speakers was Joss Mathieson, the founder and director of Change Oasis. Joss spoke eloquently about his experiences heading up internal communications at companies such as GlaxoSmithKline. He joins us on the podcast to talk about managing change, how technology can help, and why internal communicators should be the "Rock Stars" of the communications industry.
Communication has always been a creative from of bringing thoughts, new ideas and concepts to life. Industries are changing very fast and this requires a strong alignment. How can you become the game changer with your communication expertise? Maysoun Ramadan will be joining us at EMENAComm to talk value. She shares insights on the podcast today as to how we can prove our strategic worth.
Let’s bring the world of sustainability and NGOs to communicators. It is more than just reports or CSR, it is transforming the way we do business. At EMENAComm Casilda Malagon will talk about why sustainability matters to communicators. She joins us on the podcast to discuss why sustainability should matter to us all.
How many of us communicators are digitally savvy? Can you tell a Google analytics page from a MailChimp EDM? How can we do more to understand digital marketing? IABC EMENA board member Jasna Suhadolc will be joining us at EMENAComm to talk the audience through how they can deliver a best-in-class digital marketing strategy. Today she joins us on the podcast to give us a taste of what to expect.
For brands that are willing to listen on social media, there’s a lot to discover about one’s target audience. Communicators often forget that social media is more than an engagement & content-sharing platform, but also a comprehensive research tool that gives brands a direct look into the thoughts of their target audience.
So how can brands rethink the traditional use of social media and harness its true power for a holistic and effective communications strategy? Meltwater's Laila Mousa will be talking at EMENAComm on how brands can use social media listening to turbocharge their comms strategy. She talks to us on the podcast to share insights on her talk. Catch her at EMENAComm in Bahrain on the 12 February.
Globalisation and the ubiquity of social media have impacted how we practice communications; we’ve moved from being transactional to collaborative, both internally and externally. How did that happen,what are the influences, and what do these trends mean for communicators? Muriel Pineau joins us on the podcast today to share insights from her presentation at EMENAComm on how communicators can and should adapt to communicating in a global landscape. Enjoy the podcast and see Muriel in Bahrain on the 11 February at EMENAComm.
Communication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges change presents, and often under-served by the communication professionals who support them. At EMENAComm, Colin Hatfield will reveal a few of the tools and techniques he has developed that strategic advisers can deploy with leaders to help them be more effective, inspiring and influential communicators and engage more strongly and productively with their teams. Today, he gives us a sneak peak into his session on the podcast.
In today’s world, organisations and companies must build an authentic and two-way relationship with their clients, customers and wider stakeholders. One increasingly popular way to achieve this is through brand journalism, by telling journalism-style stories about a company that make readers want to know more, stories that don’t read like marketing or advertising copy. Former journalist Gay Flashman will be at EMENAComm to share her thought leadership on how brand journalism can play a part in any communications. Today she shares insights on the role brand journalism is playing in making communications more effective. Enjoy the podcast and see Gay in February at EMENAComm.
We all understand the importance of reputation, but how much do we know about what shapes reputation? Matthew Painter UK Managing Director – Corporate Reputation at Ipsos MORI, will be joining us at EMENAComm to explore how communications leaders across the world are responding to shifting demands from consumers, policy-makers and the media – drawing on Ipsos’s latest global research, including: the findings from our 2018 ‘Reputation Council’ study. Today, Matt talks about how reputation drivers are shifting and why consumers are demanding more from the brands and organizations that they are dealing with. Enjoy the podcast, and see Matt at EMENAComm in Bahrain this February.
A pioneer in the CSR space across EMENA, Monaem Ben Lellahom will be joining us at EMENAComm. Today he talks us through why corporate social responsibility matters, both as an opportunity as well as a risk to organizational reputations. He'll be sharing unique insights at EMENAComm on pioneering research into sustainability and CSR trends across the Middle East and Africa. Enjoy the podcast and see Monaem at EMENAComm this February in Bahrain.
Research shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress. Jan Spence will be joining us at EMENAComm to share a fresh, innovative perspective on how to develop a game plan and maintain momentum to achieve their goals and objectives. She joins us today on the podcast to give us a taste of what to expect in February.
We're in for a treat at EMENAComm. IABC’s past global chair and the CEO of the Centre for Strategic Communication Excellence, Adrian Cropley will be sharing his insights on how Artificial Intelligence will change the communications function, and what we need to do to prepare for this change. Today he joins us on the podcast to give us a glimpse into what AI means for us and what we should be doing to get ready for this shift in communications.
Metaphors are an incredibly powerful tool for communicating, especially when talking about change. IABC’s past APAC Chair Dr Rajeev Kumar will being joining us at EMENAComm to share his expertise in how figures of speech can be used to promote change and engagement internally. He joins us to share a teaser into his talk, and discusses what we can all do to make the most of metaphors in storytelling.
The many competing demands for our attention can feel like a wall of noise, making it hard to pick out the really important messages that we need to hear. For example, research shows that Google is a more credible source of information than CEOs and, with trust in society at a low point, leaders are struggling to be heard. So how do both leaders and employees get heard? Drawing on extensive experience and case studies, Darren Briggs will be running an exclusive workshop at EMENAComm. Today he talks on the podcast, to give us a taster of what is to come in February!
It's no secret that we're incredibly excited to welcome Cameron Craig to EMENAComm. Cameron worked at Apple during its turnaround, and he will share how communication played a pivotal role in the period from Steve Jobs return as CEO to the launch of the iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach. Cameron will share five communications lessons from those days and how you can take advantage of these same principles for your company or brand. He joins us on the podcast to share a number of insights into his talk.
Who doesn't love a crisis? One of our speakers at EMENAComm, Daniel Schraibman, certainly does! Based on his own experiences, including the oil and gas sector, Daniel Schraibman will talk attendees through how can you prepare for, respond to and learn lessons from a crisis in Bahrain this February. Daniel joins us on the podcast to discuss modern-day crisis issues and how we need to respond. Join him in Bahrain this February, and enjoy the podcast!
Diversity, inclusion and representation are issues that we often talk about, but which are practiced less often. What are the benefits to applying a culturally diverse lens to your communication strategy, and how can you harness diversity within your organisation to leverage social change? Tasneem Chopra, one of Australia's leading consultants on the issue, joins us on the podcast to talk about what she will be presenting at EMENAComm, and why we need to rethink communications to promote successful models of diverse and inclusive practice.
Emotions are at the heart of communications, and yet how can be better understand the feelings that drive how and why we communicate. As a taster to their EMENAComm plenary session, Ogilvy’s Joe Lipscombe and Nick Driver share their insights into the history of emotion and empathy that will help us develop a better understanding of how to connect with people, either through the written word or face to face. Enjoy the podcast, and see them in Bahrain this February
Communication is an essential part of leadership. And yet few organizational leaders are natural communicators. Effective communication leads to successful leadership, and successful leadership leads to sustainable changes. In this podcast, Turkey's leading communications trainer, Dr Sedef Kabaş talks about how we can help our leaders become more effective communicators. Dr Sedef will be joining us at EMENAComm, where she'll be going in depth into the five traits that we need to share with our leaders. Enjoy the podcast and join us in Bahrain this February.
Listening is one of the most important skills a communicator possesses. And yet, as a skill, it’s rarely talked about. Dr Kevin Ruck, Michael Pounsford and Howard Krais will be leading a special workshop at EMENAComm which is designed to help attendees improve their listening skills. Take a couple of minutes to listen to them talk about why listening matters more than ever, and what you can expect from their session in Bahrain.
With expertise that spans industries and geographies, few people understand corporate reputation as well as Aimee DuBrule. She'll be coming to EMENAComm to talk about the shifting role of communicators, from ‘spin doctor’ to ‘corporate conscience’; what it takes to truly live purpose in an organization, from the inside out; and how to lead this transformation so that your company will thrive in a rapidly evolving competitive landscape. Join us for this taster podcast on what purpose should mean in today's world.
Who loves planning? Who has the time to plan? One person who'd say yes to both of these questions is Dan Penton, the co-founder of ICPlan and a communicator who is committed to promoting the benefits of planning. Daniel will be leading a skills session at EMENAComm, and he joins us on the podcast to talk about how and why we should focus more on planning.
Saying no can sometimes be the hardest thing to do, especially in certain markets and culture. One of the Gulf's rising communicators and an EMENAComm plenary speaker, Hanisha Lalwani talks to us about the importance of pushing back and saying no. She's also promised to run a session at EMENAComm on how to say no. Listen to her insights, and join her in Bahrain this February.
Technology is transforming our lives, and how we communicate. But with there being so many solutions and different innovations, where should communicators begin to look for the right tech that will improve their abilities and outcomes? EMENAComm speaker Fady Ramzy talks us through his suggestions, and shares insights into what he will be talking about at EMENAComm. Enjoy the podcast and see you in Bahrain.
At EMENAComm, we'll be encouraging our attendees to think differently about communications. Georgia Halston, the Founder and Director of digital marketing agency Halston Marketing, will be talking about why communicators need to embrace online marketing if they want to transform their internal communications. Listen to the podcast, and meet Georgia at EMENAComm this February in Bahrain.
On today's podcast we speak to EMENAComm speaker Brad Jennings on why we need to put people and their stories at the heart of communications. Brad is the producer and host of People Change Things, a podcast platform that shares stories about people who are doing something to build a better world. Brad also shares his view on how we need to change our own mindset when it comes to shifting from tactics to strategy. We hope you enjoy this taster of Brad's presentation; join him at EMENAComm in Bahrain this Feb 11 and 12.
We're going to be joined at EMENAComm by Kate McNamara, IABC APAC Board member and one of Australia's leading communicators. Kate will be talking about how we can build a team of leadership communicators, and the steps you can take to transform your leaders' and your company's communications. Kate talked us through what to expect in Bahrain this February on the podcast. Join her at EMENAComm and book your ticket at www.emenacomm.com.
Many of us work across culturally diverse geographies and organizations. And yet, we rarely discuss how to avoid culture clashes when it comes to engaging with our culturally-diverse groups. Mark Hannant, the managing director of Mumbai-based agency Magenta, will be joining us at EMENAComm to share his experiences in communicating with different cultures. On the podcast he talks about how we can communicate better with diverse groups, and how we need to develop our own cultural intelligence. Enjoy the podcast, and meet Mark in Bahrain this February.
Do your executives fear the stage? Are they averse to public speaking? Former BBC journalist and media trainer to business leaders, Jon Hammond will be speaking on how you can improve your executive's on-stage presence at EMENAComm. He shares with us a taster of his session on today's podcast. Join him and hundreds of communicators at EMENAComm this February in Bahrain. Till then, enjoy the podcast and subscribe so you never miss an episode.
One of our keynote speakers is an IABC favorite. Klavs Valskov is a former IABC EMENA Chair. He will be joining us all in Bahrain to talk at EMENAComm about how he led the GE Oil & Gas Baker Hughes merger through a transformational shift, both internally and externally. The aim was to win the support of both employees and customers, as the company sought to achieve its vision of becoming the world's first digital industrial oil and gas company. Listen in, and then come along to EMENAComm to hear Klavs tell the full story.
We are starting our EMENAComm podcast series, dedicated to telling the stories behind our speakers and their topics. We're beginning with internal communications specialist Sean Trainor, who is speaking about purpose and passions. Sean explains how he entered the industry, how IC can be promoted in the Middle East, and why purpose and passions are so important to your employees. Listen, enjoy and see you in Bahrain.
This week we're joined by everyone's favorite IABCer, Michael Nord, to talk about why he decided to get certified. Michael explains why certification matters to all of us, both for development as well as for raising standards. And Michael talks us through his own personal experience. We will be holding certification exams during EMENAComm in Bahrain, so get in touch if you're interested in signing up for either the Communication Management Professional (CMP) or Strategic Communication Management Professional exams.
This week we spoke to András Vicsek, the Co-Founder of Maven7 and the man behind Orgmapper, a tool that helps communicators identify change agents and accelerate change. András talks about informal networks and shares insights on why these people matter to internal communications, and how to find them. Enjoy the podcast, and sign up so you're always informed on communications across EMENA.
We caught up with Stephen Welch, the lead organizer for EMENAComm, our first ever event in the Gulf. Ahead of the launch of the full agenda in the coming week, Stephen shared a peak at the speakers, topics and issues that we should all be looking forward to prior to February. Enjoy the listen, and stay tuned for the announcement of the full agenda at the start of November.
Following her groundbreaking work on employee culture, we spoke to long-time IABC EMENA supporter Sheila Parry on the launch of her book, "Take PRIDE", the thinking behind this business model and the response to PRIDE at the recent IABC UK event. Sheila talks us through how PRIDE - Purpose, Reputation, Integrity, Direction and Energy - can create a work environment where people respect each other, understand and share goals, want to contribute and know that they are valued. Enjoy the listen and remember to subscribe to our weekly podcasts.
The past week hasn't been the best for media in the region. We sat down with Scott Shuey and Ed Clowes from Gulf News to talk about why the media matters and how PR people can improve their engagement with the media. IABC is an organization that is committed to a free press globally.
Communicators often talk about speaking truth to power; the reality is that we find it difficult to address sensitive issues directly and openly. We sat down with Dawn Metcalfe, the managing director of consultancy PDSi and the author of the book and training course HardTalk, on how we can encourage and promote environments where people feel comfortable talking about the challenges they and the organization are facing. Enjoy the podcast, and subscribe to ensure you never miss an episode.
The IABC EMENA Podcast caught up with Arun Sudhaman, the CEO of the Holmes Report, who talked about his views on the state of the industry, and advice for where communicators should invest in when it comes to being prepared for the future of the industry. Arun also discusses public relations in emerging markets, and how communicators in mature markets can learn from their colleagues across the developing world.
We were joined at EMENA Leadership Institute by Chief Storyteller Stuart Maister, who shared his process of how best to develop a story. He sat down with us to talk about narrative building and the importance of values to today's audience. Enjoy the podcast and subscribe.
We're at Leadership Institute and we recorded a special podcast with Lina Jakučionienė, the chairwoman of the Lithuanian Communications Association and EACD Ambassador in Lithuania. Lina spoke to us about leadership in the industry, how the profession is developing in the Baltics, and her advice for young communicators.
One of our stand-out speakers at this year's EMENA Leadership Institute was Andrius Grigorjevas. Andrius spoke in depth about the gaming industry, a business which made more than US$100 billion last year. He shared a number of lessons that communicators can adapt from the gaming industry. In the podcast Andrius shares his views on concepts such as the extended product lifecycle of games, how game developers manage communities, and how games leverage engagement mechanics such as in-game rewards. We hope you enjoy the podcast as much as we did speaking to Andrius.
This week on the IABC EMENA podcast we talk to Ophelie Janus, the head of MarCom and digital communication for the Middle East at Siemens. Ophelie shares a remarkable case study of how she and the comms team in the Middle East have built an employee social advocacy program that has managed to reach over 23 million people. Have a listen to Ophelie as she describes how Siemens has engaged with employees to raise brand awareness with amazing results.
This week on the IABC EMENA podcast we talk to PR measurement expert Steph Bridgeman on the values and skills we all need to foster a culture of measurement. Steph also talks about how measurement is progressing within the communications industry. Follow Steph on Twitter at @stephbridgeman, and subscribe to the IABC EMENA podcast.
This week on the IABC EMENA podcast we talk to Stephen Welch who is leading on the call for speakers for this year's EMENAComm. Stephen shares insights into the type of speakers and event he'd like to see taking place in Bahrain, in February 2019, as well as tips and hints for those thinking of applying. For more information on EMENAComm, especially if you're looking to speak at the event, go to this link - www.bit.ly/EMENAComm
We're less than a week away from the fourth annual Future Fit Communications event. This year the theme will be focused on the impact of technology on people and organization.
Today we are delighted to be joined by one of our hosts and a speaker for the afternoon event. Victoria Lewis-Stephens is a Managing Partner – Engagement at Instinctif Partners. She joined the podcast to share her thoughts on creating and nurturing an influencer network through the application of the McKinsey snowball model.
Have a listen to the Podcast and join us on the 14th of May from 1.30pm in the central London offices of Instinctif Partners to learn more about how our expert line-up of speakers views the future of the communications function as we continue to both leverage and be impacted by technology.
For more details about Future Fit Communications 2018, visit the Eventbrite link here - https://www.eventbrite.co.uk/e/future-fit-communications-2018-integrating-technology-people-and-organisation-tickets-44667176728?utm_campaign=650608f41e-EMAIL_CAMPAIGN_2018_04_16&utm_medium=email&utm_source=UK+members+16.4.18&utm_term=0_5f000829a9-650608f41e-273717493