getDigital: Recent Episodes

Bhavik Haria, Cincera UK | Social Strategy & Business Innovation

getDigital is a podcast brought to you by award-winning video agency Cincera where we’ll talk about all things digital and business, giving you innovative ideas YOU can implement into your business. A mixture of interviews with digital experts, our live Catch Ups series and segments from live keynotes. For more information, please check cincera.co.uk

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Join us as we go 'Back to Business' with Conan Sammon, founder of LBC Exterior Cleaning. Conan is a young entrepreneur who started LBC as a side hustle and it has now grown into a copmany with multiple vehicles, employees and a wide array of services - not just bin cleaning! Listen in to see how Conan and LBC have been shaking up the industry.

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Join us as we go 'Back to Business' with Shreena Kothari, co-founder of My Little Bubba. My Little Bubba is business that sells baby products that are tried and tested by real parents. They started the business just over 2 years ago and it's become a fast-growing business, which has meant Shreena left her corporate job.

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Join us as we go 'Back to Business' with Satish Patel, co-director of Infinity Property Solutions. Infinity celebrated 10 years in business in 2007, and we caught up with Satish to talk about all things digital and innovative marketing. We talk about what's worked for them over the last 10-15 years, how things have evolved, social media and of course, video marketing.

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Join us as we go 'Back to Business' with Saheli Mirpuri, founder of Saheli Events. Saheli Events has grown into a reputable sought after business and is going from strength to strength. We discuss marketing strategies, video marketing and much more.

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On this episode, I speak to Phil Berg about:

• Strategic Goal Setting

• How to enjoy cold calling and achieve greater success

• Building your introducer team

• Importance of effective networking

Phil is a true expert in helping people increase their sales, their personal confidence and to develop their businesses. He has worked with 5,000 businesses from all around the globe, training them on how to make a serious difference and I’ve been fortunate to attend one of the workshops and I’ve just been blown away.

One of my favourite #Bergisms: Reputation is what people say about you when you are not there.

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On this episode of getDigital, Bhavik interviews Nimisha Brahmbhatt, an entrepreneur, and business strategist. Their conversation dives deep into all things startup, how to deal with bad feedback, collaboration, the importance of attending social events and so much more. Also, stay tuned to hear Nimisha tell her key message to someone who wants to start a business.

“Oftentimes it’s really not just about your product. It is actually how that product fits into your consumer’s life.”

- Nimisha Brahmbhatt

Timestamps:

00:43 – all about Nimisha

01:26 – her online course project she is currently working on about starting a business

02:05 – top 3 things to consider before starting a business

03:14 – when is the right time to start a business?

05:12 – how she started her own businesses

08:19 – all about business plan

09:40 – business struggles she encountered

10:45 – her viewpoint as a consultant about getting investors

12:05 – importance of having a business exit plan

14:04 – her unconventional tips on what approach to take when entering a market

12:05 – importance of having a business exit plan

16:51 – how to handle negative feedback

18:18 – customer-centered marketing, social media marketing, and direct mail marketing

21:21 – importance of having call to action

22:24 – her thoughts on collaboration

24:24 – what competition means for her

24:32 – importance of networking in growing your business

29:08 – your end goal and big why as your main driver

30:27 – her struggles when she tries to break the ceiling because of gender, color and background

32:42 – Nimisha shares her big WHY

35:05 – her take on venturing on seasonal business

36:05 – value marketing and benefits of giving freebies

38:44 – Nimisha’s key message to someone who wants to start a business

Resources

  • Tim Ferris: The 4-Hour Workweek

Connect with Nimisha Brahmbhatt

  • Instagram- @creativecoachconsultant

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On this episode of getDigital, Bhavik interviews Sajan Shah, a young entrepreneur and was a candidate to BBC Apprentice 2017. Their conversation dives deep into entrepreneurship, being a young business owner and the barriers that come with that. Also, stay tuned to hear Sajan share BBC Boardroom lessons he learned being an apprentice.

“You can do anything in the world that you want if you put your head into it.”

-Sajan Shah

Timestamps:

01:17 – all about Sajan

01:55 – his BBC Apprentice experience

02:33 – what was his takeaways when he got fired from the show

03:31 – what was his turning point to join BBC Apprentice

04:16 – shares his first boardroom experience

06:56 – talks about his recruitment business

09:08 – who are millennials, what they do and their capabilities according to Sajan

10:52 – how millennials impact the business industry especially the recruitment process

14:30 – recruitment and job match for millennials

17:49 – impact of social media to his business

21:01 – his advice on how to start a business

22:45 – his advice to young entrepreneurs

24:55 – his take on the importance of having balance in everything you do

25:55 – his thoughts on taking business risk

26:12 – the obstacles he experienced in his business and how he overcome them

29:22 – how being a young entrepreneur balance personal and social life

30:46 – risk and advantages of joining The Apprentice for him

31:41– what is next for Sajan

Resource

  • Tim Ferris: The 4-Hour Workweek

Connect with Sajan Shah

  • Website- www.sajanshah.com

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On this episode of getDigital, Bhavik interviews Al Tepper, a Marketing Architect and Founder of TepFu, a disruptive marketing agency that offers Interim Marketing Strategy & Leadership for that guaranteed ROI. Their conversation dives deep as they tackle what disruptive marketing is all about, how you can implement it in your business and how you can use it for relationship building. Also, stay tuned to hear Al’s valuable tips on how you can optimize your LinkedIn profile.

“If you are trying to win business, you’ve got either outspend or outthink your competition.”

-Al Tepper

Timestamps:

01:10 – What Al does and services does TepFu offer

03:13 – Al defines disruptive marketing

04:32 – how you compete disruptively through earned media

04:40 – building awesomeness to your brand

05:32 – Markets Are Conversations - The Cluetrain Manifesto

06:00 – how to implement disruptive marketing

10:19 – Al talks about Death of Data, Cambridge Analytica Scandal, and GDPR

14:03 – pushing marketing back to the channel, how marketing will build dataset again

15:44 – putting content on LinkedIn for your B2B market

17:47 – Al’s 3 Valuable Tips to Optimize Linkedin

Resources

  • Seth Godin: Purple Cow
  • The Clue Train Manifesto

Connect with Al

  • Website- www.altepper.com

Share your thoughts with us on Twitter @cincerauk and Instagram @cincerauk

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On this episode of getDigital, Bhavik interviews Neil Giller, a Direct Mail Marketing Expert and Managing Director of Central Direct Mailing (Euro) Ltd. Their conversation dives deep as they tackle whether direct mail actually works, the modern versus traditional marketing work, networking and much more. Also, stay tuned to hear Neil’s advice facing your fear and going visible online to share your expertise.

“Do not go try reinvent the wheel. Start at where you are good at.”

-Neil Giller

Timestamps:

00:55 – Neil’s professional and business background

03:10 – how does a business tract and measure ROI from direct mail marketing

05:05 – quality data and how you use it for better marketing results

07:32 – the best material to send out for direct marketing

14:12 – Why Neil think Facebook is a test

20:48 – Neil’s take on public speaking and getting online presence via Facebook Lives

26:30 – Neil shares his Golden Nugget as a business owner

29:07 – Importance of writing your goals

Connect with Neil

  • Website-Central Direct Mail
  • Facebook-Central Direct Mailing Euro Limited

Share your thoughts with us on Twitter @cincerauk and Instagram @cincerauk

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On this episode of getDigital, Bhavik interviews Adam Baetu, a Facebook Ads Specialist and Director of Online Marketing Now. Their conversation dives deep as they tackle all about Facebook Ads, how a conversation is the new lead, and how to get more intimate in Facebook using advertising. Also, stay tuned to hear Adam’s cool targeting hacks.

“You’ve got to have a relationship with somebody on Facebook in order for them to become a customer of yours. And that relationship takes time.”

-Adam Baetu

Timestamps:

00:50 – Adam’s professional and business background

02:01 – they talk about the new Facebook algorithm for setting up Facebook Ads

02:50 – Facebook’s tracking and retargeting capabilities

03:43 – building customer relationship in social media

04:55 – how to create unbeatable Facebook ads campaign through authentic relationship building

05:30 – number of B2B and B2C touchpoints is needed to get a conversion

06:33 – examples of retargeting strategies: lead magnet, white paper, and email opt-ins

08:41 – different ad models: cost per lead and cost per acquisition, knowing your marketing campaign cost-effectiveness and budget

10:02 – how people get intimate with Facebook

11:49 – design and targeting tips for effective Facebook ads that get results

14:39 – the difference between Facebook Boost and Facebook Ads

16:06– Adam’s ultimate Facebook retargeting hacks to help maximize your conversion

Resources

Facebook Audience Insights

Connect with Adam

  • Website-Online Marketing Now
  • Facebook-Online Marketing Now
  • Twitter-@dambaetu

Share your thoughts with us on Twitter @cincerauk and Instagram @cincerauk

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6 Steps To Run Your Business Like A Warrior with Akash Desai

On this episode of getDigital, Bhavik interviews Akash Desai of The Business Warrior. Akash dives deep as he tackles the importance of having a mind, body and business harmony. He also shares his business expertise. Also, stay tuned to hear Akash share his ultimate steps on how to run a business like a warrior.

“Failure is natural. Take learnings, move on, get back up and keep going.”

-Akash “The Business Warrior” Desai

Timestamps:

02:12 – his ventures: web design business, hotel consultancy, and property sourcing business

03:27 – Akash defines what is a learning curve

04:04 – correlation his business life to his business life

09:49 – Step 1: Train and work in the business.

12:17 – Akash’s 45-minute challenge working on your business challenge

13:51 – Step 2: Maintain your focus.

19:37 – how multitasking is moving us away from being present

20:26 – Step 3: Attack in combination.

22:01 – the importance of knowing customer experience

23:50 – Step 4: Hit with accuracy.

26:26 – Step 5: Counter Punching. Anticipate your every move.

30:08 – Step 6: Know your why.

33:32 – Akash shares his business failure, how he took the learnings and moved forward.

Resources

  • Wealth Dynamics by Roger Hamilton
  • Seth Godin's Purple Cow: Transform Your Business by Being Remarkable
  • Alexander Seery: Police Officer to Entrepreneur
  • Rob Moore

Connect with Akash

  • businesswarriors.co.uk
  • Instagram-@business_warrior

Share your thoughts with us on Twitter @cincerauk and Instagram @cincerauk

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