getDigital is a podcast brought to you by award-winning video agency Cincera where we’ll talk about all things digital and business, giving you innovative ideas YOU can implement into your business. A mixture of interviews with digital experts, our live Catch Ups series and segments from live keynotes. For more information, please check cincera.co.uk
Join us as we go 'Back to Business' with Conan Sammon, founder of LBC Exterior Cleaning. Conan is a young entrepreneur who started LBC as a side hustle and it has now grown into a copmany with multiple vehicles, employees and a wide array of services - not just bin cleaning! Listen in to see how Conan and LBC have been shaking up the industry.
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Join us as we go 'Back to Business' with Shreena Kothari, co-founder of My Little Bubba. My Little Bubba is business that sells baby products that are tried and tested by real parents. They started the business just over 2 years ago and it's become a fast-growing business, which has meant Shreena left her corporate job.
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Join us as we go 'Back to Business' with Satish Patel, co-director of Infinity Property Solutions. Infinity celebrated 10 years in business in 2007, and we caught up with Satish to talk about all things digital and innovative marketing. We talk about what's worked for them over the last 10-15 years, how things have evolved, social media and of course, video marketing.
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Join us as we go 'Back to Business' with Saheli Mirpuri, founder of Saheli Events. Saheli Events has grown into a reputable sought after business and is going from strength to strength. We discuss marketing strategies, video marketing and much more.
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On this episode, I speak to Phil Berg about:
• Strategic Goal Setting
• How to enjoy cold calling and achieve greater success
• Building your introducer team
• Importance of effective networking
Phil is a true expert in helping people increase their sales, their personal confidence and to develop their businesses. He has worked with 5,000 businesses from all around the globe, training them on how to make a serious difference and I’ve been fortunate to attend one of the workshops and I’ve just been blown away.
One of my favourite #Bergisms: Reputation is what people say about you when you are not there.
On this episode of getDigital, Bhavik interviews Nimisha Brahmbhatt, an entrepreneur, and business strategist. Their conversation dives deep into all things startup, how to deal with bad feedback, collaboration, the importance of attending social events and so much more. Also, stay tuned to hear Nimisha tell her key message to someone who wants to start a business.
“Oftentimes it’s really not just about your product. It is actually how that product fits into your consumer’s life.”
- Nimisha Brahmbhatt
Timestamps:
00:43 – all about Nimisha
01:26 – her online course project she is currently working on about starting a business
02:05 – top 3 things to consider before starting a business
03:14 – when is the right time to start a business?
05:12 – how she started her own businesses
08:19 – all about business plan
09:40 – business struggles she encountered
10:45 – her viewpoint as a consultant about getting investors
12:05 – importance of having a business exit plan
14:04 – her unconventional tips on what approach to take when entering a market
12:05 – importance of having a business exit plan
16:51 – how to handle negative feedback
18:18 – customer-centered marketing, social media marketing, and direct mail marketing
21:21 – importance of having call to action
22:24 – her thoughts on collaboration
24:24 – what competition means for her
24:32 – importance of networking in growing your business
29:08 – your end goal and big why as your main driver
30:27 – her struggles when she tries to break the ceiling because of gender, color and background
32:42 – Nimisha shares her big WHY
35:05 – her take on venturing on seasonal business
36:05 – value marketing and benefits of giving freebies
38:44 – Nimisha’s key message to someone who wants to start a business
Resources
Connect with Nimisha Brahmbhatt
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On this episode of getDigital, Bhavik interviews Sajan Shah, a young entrepreneur and was a candidate to BBC Apprentice 2017. Their conversation dives deep into entrepreneurship, being a young business owner and the barriers that come with that. Also, stay tuned to hear Sajan share BBC Boardroom lessons he learned being an apprentice.
“You can do anything in the world that you want if you put your head into it.”
-Sajan Shah
Timestamps:
01:17 – all about Sajan
01:55 – his BBC Apprentice experience
02:33 – what was his takeaways when he got fired from the show
03:31 – what was his turning point to join BBC Apprentice
04:16 – shares his first boardroom experience
06:56 – talks about his recruitment business
09:08 – who are millennials, what they do and their capabilities according to Sajan
10:52 – how millennials impact the business industry especially the recruitment process
14:30 – recruitment and job match for millennials
17:49 – impact of social media to his business
21:01 – his advice on how to start a business
22:45 – his advice to young entrepreneurs
24:55 – his take on the importance of having balance in everything you do
25:55 – his thoughts on taking business risk
26:12 – the obstacles he experienced in his business and how he overcome them
29:22 – how being a young entrepreneur balance personal and social life
30:46 – risk and advantages of joining The Apprentice for him
31:41– what is next for Sajan
Resource
Connect with Sajan Shah
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On this episode of getDigital, Bhavik interviews Al Tepper, a Marketing Architect and Founder of TepFu, a disruptive marketing agency that offers Interim Marketing Strategy & Leadership for that guaranteed ROI. Their conversation dives deep as they tackle what disruptive marketing is all about, how you can implement it in your business and how you can use it for relationship building. Also, stay tuned to hear Al’s valuable tips on how you can optimize your LinkedIn profile.
“If you are trying to win business, you’ve got either outspend or outthink your competition.”
-Al Tepper
Timestamps:
01:10 – What Al does and services does TepFu offer
03:13 – Al defines disruptive marketing
04:32 – how you compete disruptively through earned media
04:40 – building awesomeness to your brand
05:32 – Markets Are Conversations - The Cluetrain Manifesto
06:00 – how to implement disruptive marketing
10:19 – Al talks about Death of Data, Cambridge Analytica Scandal, and GDPR
14:03 – pushing marketing back to the channel, how marketing will build dataset again
15:44 – putting content on LinkedIn for your B2B market
17:47 – Al’s 3 Valuable Tips to Optimize Linkedin
Resources
Connect with Al
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On this episode of getDigital, Bhavik interviews Neil Giller, a Direct Mail Marketing Expert and Managing Director of Central Direct Mailing (Euro) Ltd. Their conversation dives deep as they tackle whether direct mail actually works, the modern versus traditional marketing work, networking and much more. Also, stay tuned to hear Neil’s advice facing your fear and going visible online to share your expertise.
“Do not go try reinvent the wheel. Start at where you are good at.”
-Neil Giller
Timestamps:
00:55 – Neil’s professional and business background
03:10 – how does a business tract and measure ROI from direct mail marketing
05:05 – quality data and how you use it for better marketing results
07:32 – the best material to send out for direct marketing
14:12 – Why Neil think Facebook is a test
20:48 – Neil’s take on public speaking and getting online presence via Facebook Lives
26:30 – Neil shares his Golden Nugget as a business owner
29:07 – Importance of writing your goals
Connect with Neil
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On this episode of getDigital, Bhavik interviews Adam Baetu, a Facebook Ads Specialist and Director of Online Marketing Now. Their conversation dives deep as they tackle all about Facebook Ads, how a conversation is the new lead, and how to get more intimate in Facebook using advertising. Also, stay tuned to hear Adam’s cool targeting hacks.
“You’ve got to have a relationship with somebody on Facebook in order for them to become a customer of yours. And that relationship takes time.”
-Adam Baetu
Timestamps:
00:50 – Adam’s professional and business background
02:01 – they talk about the new Facebook algorithm for setting up Facebook Ads
02:50 – Facebook’s tracking and retargeting capabilities
03:43 – building customer relationship in social media
04:55 – how to create unbeatable Facebook ads campaign through authentic relationship building
05:30 – number of B2B and B2C touchpoints is needed to get a conversion
06:33 – examples of retargeting strategies: lead magnet, white paper, and email opt-ins
08:41 – different ad models: cost per lead and cost per acquisition, knowing your marketing campaign cost-effectiveness and budget
10:02 – how people get intimate with Facebook
11:49 – design and targeting tips for effective Facebook ads that get results
14:39 – the difference between Facebook Boost and Facebook Ads
16:06– Adam’s ultimate Facebook retargeting hacks to help maximize your conversion
Resources
Facebook Audience Insights
Connect with Adam
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6 Steps To Run Your Business Like A Warrior with Akash Desai
On this episode of getDigital, Bhavik interviews Akash Desai of The Business Warrior. Akash dives deep as he tackles the importance of having a mind, body and business harmony. He also shares his business expertise. Also, stay tuned to hear Akash share his ultimate steps on how to run a business like a warrior.
“Failure is natural. Take learnings, move on, get back up and keep going.”
-Akash “The Business Warrior” Desai
Timestamps:
02:12 – his ventures: web design business, hotel consultancy, and property sourcing business
03:27 – Akash defines what is a learning curve
04:04 – correlation his business life to his business life
09:49 – Step 1: Train and work in the business.
12:17 – Akash’s 45-minute challenge working on your business challenge
13:51 – Step 2: Maintain your focus.
19:37 – how multitasking is moving us away from being present
20:26 – Step 3: Attack in combination.
22:01 – the importance of knowing customer experience
23:50 – Step 4: Hit with accuracy.
26:26 – Step 5: Counter Punching. Anticipate your every move.
30:08 – Step 6: Know your why.
33:32 – Akash shares his business failure, how he took the learnings and moved forward.
Resources
Connect with Akash
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